Gadget Ads

Host your ad anywhere

Host your content anywhere, and Google's caching infrastructure will allow you to serve at scale.

Caching of creative

Regardless of where it is hosted, Google will fetch a copy of your gadget ad every 1-2 hours and cache it on our servers. This reduces the impact on your web servers and avoids incurring bandwidth charges.

Custom refreshing

To be sure your gadget ad has the latest data, you can force a refresh at an interval you specify.

Standard AdWords model

Gadget ads run on the Google content network and are priced by CPM or CPC based on our auction model. Target by site, category, demographic, geographic location, and much more.

No serving or hosting costs

Serve your gadget ad on thousands of sites with absolutely no serving or hosting fees.

No creative fees

There are no per-campaign charges to use gadget ads. Moreover, because gadget ads are just simple HTML gadgets, development costs are typically lower than other rich media formats.

Free traffic on iGoogle

Extend your campaign on iGoogle with free inclusion of your gadget in the directory.

Free YouTube hosting

Hosting videos on YouTube ensures that you will be able to handle the traffic and load coming from your gadget ad.

Branded players

Use your own Flash player to playback videos hosted on YouTube.

RSS

Utilizing feeds are an easy way to keep the content of your gadget ad timely and relevant.

Hosting your video elsewhere? Ask about our list of approved content delivery networks (CDNs) that can handle your campaign.

Flash & AJAX

Develop your creatives with full support in either HTML/JavaScript or Flash in any standard IAB ad size format. Standard development tools work with gadget ads - developers can build gadget ads in less than one hour using our tutorial.

Google Gadget Ad Editor

Use our online tool to preview, edit and validate your gadget ad in real time.

Dedicated support

Dedicated engineering and customer support are available to answer your questions free of charge on our Google Group.

Reach out to your agency or the Developer Directory for support in building your gadget ad.

Gadget ads work with any web API or code library, including products from Amazon, eBay and Microsoft.

Google Maps

Full Google Maps API support is available for your gadget ad with multiple views and directions.

Live traffic

Live traffic overlays are available for specific geographies.

Checkout integration

Checkout merchants can integrate portions of the purchase process within the gadget ad itself.

Product data feeds

Full support for product feeds including real-time inventory search engines.

Interaction tracking

Select from dozens of interactions to track usage within your gadget ad.

Detailed interaction reports

Detailed reporting of interactions are available in the Reports Center.

Gadget ads can also provide click tracking reports in addition to measuring interactions.