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lastminute.de
Concept: Website Extension
Situation Profile
- lastminute.de is the pioneer in the german online travel market with over 20MM offers on their website.
- Their gadget ad enabled potential customers to search in their broad range of discounted travel offers.
Campaign Marketing Objectives
- Increase the number of online hotel and flight bookings through a direct response campaign.
- To make some of the functionality of the lastminute.de website available for users to access through a gadget ad.
Campaign Strategy
Targeted Reach at Scale
- Employed contextual targeting within the Google content network to reach users browsing websites with a travel theme.
Interactive New Format
- Provided potential customers with a way to search in their broad range of travel offers, similar to the functionality available on the lastminute.de website.
More success stories » |
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"Using gadget ads has led to additional conversions at a significantly lower CPO. That's why we will definitely consider using gadget ads within the Google content network in the future."
Bettina Feil, lastminute.de
Marketing Manager
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