Gadget Ads

Sierra Mist Lemon Squeeze

Agency: Tribal DDB
Concept: Fresh Content

Situation Profile

• Lemon Squeeze is cool, refreshing, and is a perfect drink for summertime. Summertime is all about enjoying yourself and “squeezing” the most out of summer.

Campaign Marketing Objectives

• Drive traffic to xsqueezeme.com and increase awareness of Lemon Squeeze
• Increase online engagement including gadget interactions and website visitation
• Associate the brand with Summer

Campaign Strategy

• Targeted Reach at Scale
  Employed site targeting within Google’s content network to reach relevant content segments including: Music, TV, Comedy & Humor, Movies, Celebrity, and Community
  
  
• Interactive New Format with an Extended Shelf Life
  Sierra Mist leveraged the power of sight, sound and motion to achieve a higher level of consumer engagement on sites on the Google content network.

Description

• Developed a gadget ad with amusing video ad footage. The creative helped bolster the connection between summer, fun, and the Lemon Squeeze brand from Sierra Mist (Pepsi).

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