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AdWords 101 lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking, provide an overview of your advertising options, and explain the billing cycle.
What does this cost include?
AdWords 101 is our most basic seminar. It is helpful if you have already created an AdWords account and have familiarized yourself with the user interface. However, if you are completely new, we do start from the beginning, with opening an account.
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Introduction to
Online Advertising & Google
AdWords
- Introduction to pay-per-click advertising
- Introduction to AdWords
- Features
- Benefits
- Basic Terminology
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Creating Compelling Ad Text
- Developing ad variations
- Ad writing workshop
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Creating and Managing Your AdWords Account
- Starter vs. Standard edition
- How to create an account
- Proper account structure
- Account organization options
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Using the Google Network
- Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads)
- Placement targeted campaigns
- CPM bidding
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AdWords User Interface Tour
- Introduction to the new interface
- New feature overview
- Understanding your statistics
- Creating a campaign, step-by-step
- Editing campaign settings
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Tracking ad performance
- Conversion Tracking
- Google Analytics
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AdWords User Interface Tour
- Introduction to the new interface
- New feature overview
- Understanding your statistics
- Creating a campaign, step-by-step
- Editing campaign settings
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Beginning Optimization
- The Report Center
- Campaign Optimizer
- Increase conversions
- Increase traffic
- Increase Quality Score
- Improve landing page quality
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Developing Quality Keyword Lists
- Understanding match types
- How to develop a keyword list
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Billing
- Understanding the billing cycle
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Using the Keyword Tool
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Take-Aways, To-Dos, and Resources
Q&A Session
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AdWords 101 and AdWords 201 are always offered on back-to-back days so that you can continue and build on your learnings. Taking both classes together is useful because one day is not enough to cover all of the tools and features of the system. AdWords 101 focuses on how the system works, and how to set it up properly. The second day, AdWords 201, allows you to learn about fine-tuning campaigns, using additional tools, and more advanced techniques.
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