About Google and Panel Research

Google, like many companies, partners with market research panels to help learn more about how people use mobile devices versus laptops, consume media, and use Google products. Our Panel Research program is conducted in partnership with other companies to help improve Google products and services.

Volunteers are recruited for these panels who agree to have their Internet activities measured, and are rewarded for their participation. Prior to participating, all panelists have a clear understanding and agreement with Google about what involvement in the panels means.

Occasionally, panelists are also offered the opportunity to provide feedback about their media and Internet consumption, and answer surveys about the technology devices, brands, and advertising they see in their daily lives.