The Challenge is complete for 2008!
Some quotes from professors, students and businesses that took part in the 2008 Challenge
"The Challenge energized me and my students. The ability to work with a real-life client and spend "real money" on Google AdWords was unique and exciting."
"This experience has been one of the absolute highlights of my college experience; I wish more opportunities were available like this."
"Sharp minds, energetic marketers and a free AdWords budget. I would strongly recommend participating in the Challenge to any business."
"Students have first hand experience with real clients and real budgets to get real results. Is there a better way to gain experience with the real world?"
The 2008 Google Online Marketing Challenge saw more than 1600 student teams from 47 countries around the world taking part in a global online marketing competition. The standard of teams was very high and we’re proud to announce our winners and finalists for 2008! Find out who they are.
If you took part, we have also rated all teams in the Challenge and made the results available here.
Developed by professors in collaboration with Google, the Challenge is a great opportunity for students to gain practical, real world online marketing experience. Students also get the excitement of competing on a global level for a chance to visit the Google Headquarters in Mountain View, California, and meet the team that created AdWords.
How does it work?
Student teams receive US$200 of free online advertising with Google AdWords and then work with local businesses to devise effective online marketing campaigns. Teams outline a strategy, run a campaign, assess their results and provide the business with recommendations to further develop their online marketing. Teams submit their reports and are judged by a panel of independent academics from all over the world.
Who can enter?
The Challenge is open to any higher education institution from anywhere in the world. Registrations for 2009 will formally open in October 2008 but you can nominate your interest in taking part now.
