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| Google Tools for Real Estate Professionals |
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Countless home buyers use Google to browse for real estate information each month.
Google offers a full suite of tools for real estate professionals that let you reach
prospects in your region at all stages of their home search – while they're
looking for properties, checking out locations, and selecting an agent or broker.
It's how you reach more sellers, attract more buyers, and sell more homes.
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| Here's why it pays to use Google to connect to home buyers and sellers: |
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Google can help generate real estate referrals and leads.
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Google has more real estate searches than other search engines combined,
and more unique visitors than all real estate specific web sites.1
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Google is the most-used search engine for researching and
purchasing real estate information and services.2
- The Google Network reaches over 80% of U.S. Internet users.
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| What Google tools should real estate professionals consider? |
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Google AdWords provides effective, efficient local lead generation.
Google AdWords provide the most
effective and efficient lead generation for real estate professionals.
Google AdWords is the leader in cost-per-click keyword advertising
because we offer a measurable, pay-for-performance solution that
is 100% accountable. You determine your costs based on your own
objectives. You pay only when a prospect clicks on your ad to visit
your website. You get real time return on investment (ROI) with
conversion tracking data. And you can modify or halt your campaign
at any time.
Google can target users by location, allowing you to
reach home buyers and sellers specifically within your service area(s).
Visit our Industry Knowledge Center for Real Estate for tips and success stories.
Ready to sign up? Click here to
learn more about adwords and create an account, contact
sales, or have one of our
specialists
design a campaign for you. |
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Make your listings more easily searchable on Google.com using
Google Base, for free.
Google Base is a free service that lets you make your listings easier
for home-buyers and real estate agents to find when they look for
properties via Google. Google Base broadens your distribution,
providing free traffic and leads through natural search results on
Google properties. Google Base is a better search experience for users
because they can refine results based on specific attributes and see
results on Google Maps, immediately zeroing in on the neighborhoods
most attractive to them. In addition to Google's automated Web
Indexing, see some of the other ways to publish your listings on Google Base
and read what some of our partners have to say.
New!
Indexing your website
Google regularly
indexes the web to ensure we have current and high-quality results.
If we are not indexing your website, please let us know. Although we
can't index all the sites that are suggested to us, we appreciate your
request and will review it. If we are currently indexing your site
and you would prefer we didn't, please use our Listing Removal Tool
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Create a high performance mapping experience with Google Maps
Place interactive maps on your website with Google Maps. Display your listings on detailed maps and satellite imagery and give your users a visual, intuitive way to find the property that is right for them. Also, use Google Maps to show the location of your office and provide directions to your door. Google Maps uses an open API to display your information with minimal effort that is free for any public facing service and licensable for other sites at reasonable rates. Find out more about the Google Maps API and learn about licensed versions for Enterprise use.
Not ready for an API? You can still use Google Maps to help your customers. Check the addresses of your listings on Google Maps. If they're not quite right, you can edit their locations to fix them instantly, and make sure your customers can find the real estate they're looking for.
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Fly from space to your listings using Google Earth
Give your agents and clients the power of 3D satellite imagery with Google Earth Pro. Exceeding 200 million downloads, Google Earth has redefined the way people interact with real estate and property information. Publish your listings in Google Earth's KML data format to expose them to a new, sophisticated audience. Also, give your company the ability to research and present property information overlaid with school districts, parks, roads and business listings. Learn more about Google Earth Pro and download a free seven day trial. |
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List your business where customers are searching via Google's Local Business Center
Over one-third of people looking for real estate information on Google are searching for agents or brokers.4 You want your name and address to be displayed when they search. The Local Business Center gives real estate professionals an easy way to submit business listings. Submit multiple locations with a data file and conveniently manage and control listings. Put yourself in front of your customers when they're trying to find you. |
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Market and sell homes in 3D with Google Sketchup
Google Sketchup Pro is a deceptively simple, amazingly powerful tool for creating, presenting, and modifying 3D models. Model your properties in Google Sketchup and give your clients a 3D view. Enhance your website listing by using the animation capability of Google Sketchup Pro. Allow customers to freely explore the home, community and its surroundings in 3D. You can also use Google Sketchup Pro to print to high-resolution devices, place your models in Google Earth, and post them to the 3D Warehouse. Learn more and download a free 8-hour trial. |
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Improve your communication and collaboration with Google Apps
Communicating with colleagues, clients and other agents is essential to every real estate professional. Google offers a package of simple and powerful tools that you can use to communicate and collaborate more effectively, for less. Google Apps includes fully customized email addresses with plenty of storage, sharable calendars, tools for sharing and collaborating on documents and spreadsheets, and even instant messaging services. What's more, you can access these services and all of your information wherever you are -- at your own desk, on other internet-connected computers, and even while you're on the road with your mobile device. Best of all, there's no special hardware or software required, so you can be up and running with Google Apps with minimal hassles.
Google Apps Standard Edition is always free, and for a limited time you can try
Premier Edition before you buy.
Learn more and get started today.
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