Quantitative Marketing Analyst, Growth Lab, Gemini
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience designing, scoping, executing, and delivering research and analysis projects, and managing research and measurement agencies.
- 5 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
- Experience in analyzing subscription metrics and key performance indicators (e.g., churn rate, lifetime value, conversion rates).
Preferred qualifications:
- 8 years of experience in data analysis and driving growth in subscription-based products or services.
- Experience with R or Python for statistical analysis and data visualization, and SQL to write queries, extract data from various sources, and perform in-depth analysis.
- Experience in designing and analyzing A/B tests, multivariate experiments, or other controlled studies.
- Experience working in a cross-functional team, managing projects with multiple stakeholders and priorities.
- Knowledge of subscription billing systems and processes.
- Familiarity with Google's data infrastructure (e.g., BigQuery).
About the job
As a Quantitative Marketing Analyst on the Growth Lab Gemini team, you will play a pivotal role in understanding and optimizing the usage and subscription lifecycle for Gemini. You will leverage your SQL expertise and investigative skills to uncover insights, drive data-informed decisions, and ultimately enhance user engagement and retention. You will be a key player in our data-driven approach to user acquisition, engagement, and retention.
In this role, you will be constantly testing and refining strategies to optimize the entire user journey. You will collaborate closely with Marketing, Product, and Engineering teams. You will help define key metrics, design experiments, and translate data into actionable recommendations that directly impact product development and marketing campaigns.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $130,000-$194,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
- Conduct in-depth analysis of user and subscriber behavior, identify trends, and uncover insights that drive product improvements and marketing strategies.
- Create clear and informative reports and dashboards to track key subscription metrics and communicate findings to stakeholders.
- Collaborate with cross-functional teams to design and implement A/B tests to evaluate the impact of product changes on business outcomes.
- Build models to predict subscriber churn, identify at-risk subscribers, and forecast future user trends.
- Work closely with Product Managers, Marketers, and Engineers to translate data insights into actionable recommendations.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.