Product Manager, Member Retention and Experience
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in product management or related technical role.
- 2 years of experience managing technical products from conception to launch.
Preferred qualifications:
- 8 years of experience as a product manager building critical products at scale.
- Experience with subscriber/user retention and growth facing changes.
- Experience with launching and owning core app metrics and experiences on the App store and Play store.
- Excellent collaboration skills, with the ability to develop and build support for ideas.
About the job
At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.
In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.
One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.
As a Product Manager, you will work to increase the effectiveness of funnel resulting in more subscribers and building out core capabilities to support premium feature business generation. In this role, you will drive significant improvements in subscriber retention, reduce churn, increase member lifetime value, and support a thriving member community. You will leverage knowledge in product management, data analysis, and user research to identify opportunities for growth, implement innovative solutions, and measure the impact of efforts.
Google aims to build products that organize the world's information and make it universally accessible to our users. As a Product Manager at Google, you could be working on new technologies, platforms, consumer facing products, and/or enterprise systems. The end goal will be to match you with the team that best aligns with your interests, experience, and where you will have the most impact.
Responsibilities
- Define and lead the strategic idea and roadmap for subscriber retention, incorporating data-driven insights, user research, and competitive analysis.
- Develop and implement comprehensive strategies to attract new members, and support engagement with existing members.
- Leverage quantitative and qualitative data to understand subscriber behavior, identify churn drivers, uncover growth opportunities, and measure the success of retention and growth initiatives.
- Design and conduct user research studies, A/B tests, and other experiments to gather feedback, validate hypotheses, and inform subscription retention strategies.
- Partner with multiple squads, product areas, functions and other teams to align retention, membership experience, and growth efforts with broader business goals, ensuring a cohesive and impactful approach.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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