Marketing Communications Strategist, Global Partnerships
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience driving product growth through scaled communications on a regional level in a B2B setting.
- Experience in Marketing communications, within the mobile app ecosystem.
- Experience working with cross-functional teams such as Marketing, Sales, or Legal.
- Experience in managing projects or campaigns from inception to completion.
Preferred qualifications:
- Experience with data analysis and using insights to inform decisions.
- Ability to be resourceful, takes initiatives and works best in a team environment.
- Excellent relationship-building skills, with the ability to influence stakeholders without direct authority.
- Excellent project management skills, with the ability to drive and adhere to deadlines.
- Excellent program management and organizational skills.
- Excellent presentation and communication skills.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Scalable Marketing Solutions (SMS) team drives growth for web publishers and app developers globally by executing data-driven marketing campaigns across channels like email, webinars, and cross-sell. We work closely with sales, go-to-market, marketing, and products to fuel our app and web developers business.
Responsibilities
- Be responsible for running scalable marketing campaigns (e.g., email marketing) targeted towards helping our new and existing app developers grow their business.
- Establish and manage the process of defining timelines, content creation, execution and setup of our scaled channel processes to support Global Partnerships (GP) Sellside Sales teams.
- Work with Sales, Marketing, Product teams to identify necessary topics for our scaled channels based on web developers opportunities and product priority areas.
- Collaborate with all scaled channel owners to develop and execute one coherent approach to scalable communications across GP Sellside developers. Manage resources required to run these scaled channels, such as calendars, potential budget, studio, creative materials, etc.
- Develop and execute the measurement Key Performance Indicators (KPIs) to understand Return on Investment (ROI) and potential improvement of our scaled channels in conjunction with an analyst.
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