Analytical Consultant, Strategic Planning and Insight
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing.
- Experience with databases (e.g., SQL, BigQuery etc), automation techniques (e.g., Javascript, Python etc) and statistical principles (e.g., significance, regression etc).
- Experience building scalable solutions with DataStudio, Tableau, Flourish or similar.
Preferred qualifications:
- Experience across advertising datasets including Google first-party data (e.g., YouTube, Google Ads) as well as programmatic, social or TV.
- Experience working with advertisers, marketing departments, investigative/measurement functions and clients at executive levels.
- Ability to take large quantities and sources of data both qualitative and quantitative and translate them into actionable insights.
- Ability to communicate and influence diverse audiences making complex datasets/concepts simple to understand.
- Ability to solve complex problem and navigate ambiguous data scenarios.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Develop new insights and claims to support core sales materials from first and third-party sources. Support material launches and refreshes and codifying insights to enable promoters to self-serve.
- Support sector planners with priority pitches to test, learn, and iterate on core sales materials and insights approach.
- Partner with strategic insights leads to develop strategy for brand and performance claims as part of a wider thought leadership and claims strategy.
- Scale the use of insights tools and sales material, building communications and feedback loops with investigative consultants community and key workstreams within the partners and specialist organization.
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