Creative Technology Ltd., or Creative Labs Pte Ltd., is a Singaporean multinational technology company. The principal activities of the company and its subsidiaries consist of the design, manufacture and distribution of digitized sound and video boards, computers and related multimedia and personal digital entertainment products. It also partners with mainboard manufacturers and laptop brands to embed its Sound Blaster technology on their products. The company also has overseas offices in Shanghai, Tokyo, Dublin and the Silicon Valley. It has been listed on the Singapore Exchange since 1994. Wikipedia