Gfinity is an international esports company based in London, England. Founded in 2012, it develops and delivers esports experiences and strategies for game publishers, sports rights holders, commercial partners and media companies. Partnerships have included Formula One, the Premier League, Microsoft, Activision Blizzard, Amazon.com, BT Sport and Sky. The company is listed on the London Stock Exchange's Alternative Investment Market. Alongside its esports business, Gfinity launched Gfinity Digital Media in 2020, which comprises six websites focused on gaming and technology news and features. The Gfinity community has been built over time through online tournaments, professional events and its owned competition platform, the Gfinity Elite Series, which was broadcast through linear and digital channels until 2019. The company launched its first subscription service, Gfinity Plus, in July 2020. Wikipedia