LADbible Group Limited, part of LBG Media plc, is a British digital publisher. Its headquarters is in Manchester and it has offices in London, Dublin, Sydney, Melbourne and Auckland. Founded in 2012 by Alexander "Solly" Solomou and Arian Kalantari, LADbible Group produces digital content aimed at young adults, claiming to reach two-thirds of 18–34-year-olds in the UK. LADbible Group's media has five websites. Its brands include LADbible, UNILAD, GAMINGbible, SPORTbible and Tyla, among many others. They claim to generate at least 28 billion content views globally every year. It has its own in-house creative team, Joyride, set up in 2016, who work with clients to help them reach LADbible Group's younger audience of 18–34 year-olds through creative campaigns. In 2021, LADbible launched its own in-house production arm, LADstudios, which focuses on factual entertainment programming as well as documentary content. Wikipedia