Roku, Inc. is an American tech company founded by Anthony Wood in 2002. It designs and produces consumer electronics like players and smart TVs. It also distributes streaming television, supporting both ad and subscription models. Roku tops U.S. streaming TV distribution, reaching about 120 million people as of 2024. Outside the U.S., the company operates in Australia, Canada, France, Germany, the U.K., and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, and serves targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and offers consumer electronic products such as smart speakers and smart home devices. Wikipedia