Roku, Inc. is an American technology company founded by Anthony Wood in 2002. It distributes various streaming services through Roku-branded streaming players and smart TVs, supporting both advertising and subscription models on its platform. Roku tops U.S. streaming TV distribution, reaching an estimated 120 million people. The company also operates in Australia, Canada, France, Germany, the U.K., and several Latin American countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. In its early years, Roku focused on making high-definition video players and launched the first connected TV device to stream Netflix in 2008. Later, in 2014, the company expanded the reach of its streaming platform by partnering with TV manufacturers to license Roku’s technology. This allowed Roku's operating system to be pre-installed on smart TVs. Roku has since added channel subscriptions to its platform, and serves targeted and performance-based ads. In addition, it operates its own ad-supported streaming service and offers consumer electronic products such as smart speakers and smart home devices. Wikipedia