Rupa & Company Limited, d/b/a RUPA, is an Indian clothing company which makes knitted garments. The Company is primarily engaged in the manufacture of hosiery products in knitted undergarments casual wears and thermal wears. It produces innerwear, casual wear, thermal wear and sleepwear for men, women, and kids. While Frontline is its flagship brand, the Rupa family also consists of brands like Softline, Euro, Bumchums, Torrido, Thermocot, Macroman, Footline, and Jon. Rupa was founded and established by brothers PR Agarwala, GP Agarwala and KB Agarwala in 1968 when the erstwhile hosiery market was at a nascent stage and mainly addressed by unorganized players. Wikipedia