TrueCar, Inc. is an automotive pricing and digital retailing website for new and used car buyers. The service allows users to see what others paid for any new or used vehicle in their local area and receive upfront prices from a network of over 15,000 TrueCar Certified Dealers. TrueCar is paid by dealerships so they can be introduced to and communicate with potential new and used car buyers. TrueCar supports over 1 million new and used car transactions between dealers and its users each year. The company is headquartered in Santa Monica, California, with a sales office Austin, Texas. Wikipedia