Turn more online shoppers into customers
![User interface demonstrating a user searching for running shoes on Google, with a pop-out of the sponsored results enhanced for emphasis.](https://www.gstatic.com/marketing-cms/assets/images/ads/90/e7/0a514d2246ffbe2ea17fd4845c60/gfr-uk-drive-online-shoppers-2x.png=c-s1000)
Promote your products across Google in three steps
Merchant Center allows you to manage your product information on Google and run advertising campaigns – all in one place.
Start by creating a free Merchant Center account*. Then add your products to Google by linking your online shop or uploading a file with information about your inventory, like product names, prices and photos.
Multiply your conversions and drive sales with Performance Max
Reach valuable customers across Google
Promote your products across all of Google’s advertising channels with a single Performance Max campaign.
![A product listing card for a mobile interface of a black running shoe, with the name, price, reviews and delivery information listed below the product image. Icons for Google products that this listing can appear on – like Google Maps, Google Search and YouTube – are displayed around the module in a circular fashion.](https://www.gstatic.com/marketing-cms/assets/images/ads/9b/5b/46af00834965a7877aaef3d540e1/gfr-uk-engage-shoppers-2x.png=c-s1000)
Increase your sales and ROI
Performance Max campaigns use Google AI to drive sales and maximise ROI by showing your ads to the right customers at the right time across Google surfaces.
![An upward-trending arrow icon surrounded by icons for Google products that Merchant Center users can display their business and products on – like Google Maps, Google Search and YouTube – in a circular fashion.](https://www.gstatic.com/marketing-cms/assets/images/ads/b6/dc/3de565674ef4a29d419c97405f64/gfr-increase-sales-2x.png=c-s1000)
Gain valuable performance insights
Stay on top of fast-changing customer needs with personalised insights like search trends and demand forecasts in Google Ads. Get explanations to understand performance changes and recommendations to improve your campaign.
![User interface module from Merchant Center demonstrating Trending search terms that are associated with their business for a user in Merchant Center.](https://www.gstatic.com/marketing-cms/assets/images/ads/f8/b6/41e2bedf4272b4c4b65ad548f376/gfr-uk-insights-2x.png=c-s1000)
Success stories that we love
Frequently Asked Questions
As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps.
Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.
If you use an e-commerce platform like Shopify, Woo, WIX, or PrestaShop, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.
In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.
In Google Merchant Center, Performance Max campaigns optimise for online sales. If you manage your campaign in Google Ads, you can optimise to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. As a best practice, track the value for all your conversion goals. By doing this, Performance Max will maximise conversion value for your budget.
If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns.
If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximise your results.
Get the most out of your campaign by following the best practices found on this page.
Ready to drive more sales? Get started with Merchant Center.
* If you are in the European Economic Area, the United Kingdom or Switzerland,
your Merchant Center account must be associated with a Comparison Shopping Service
(CSS). Please find more information at
Google Merchant Center Help website.
** In the European Economic Area, the United Kingdom or Switzerland,
Performance Max campaigns can be used with any Comparison Shopping Service (CSS)
you work with. The ads will show on general search results pages and on any other
surfaces the CSS has opted in to.