A woman uses Google Search on her smartphone to look up "cafes near me"
A woman uses Google Search on her smartphone to look up "cafes near me"
A woman uses Google Search on her smartphone to look up "cafes near me"

Explore the world of Google Search

Discover the details of how Search works - from the technology we make to the approach we take.

Our approach

Over the years, Search has evolved and improved. Yet our approach remains the same.

Discover our approach

Sell ads, nothing more

Ads are the only thing we sell — they help ensure everyone has access to the best information possible. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.

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How news works on Google

Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organize and help people access information about current issues and events across a wide range of sources.

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Video still of a woman working in a shop.

Sell ads, nothing more

Ads help us keep Search accessible – but they’re the only thing we sell. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.

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How Search works

Learn about the technology and processes that power Google Search.

Take a look

Key elements of Search

SPOTLIGHT

Search Through Time

Explore the history, innovation, and evolution of Google Search, from its origins and major milestones, to ongoing developments.

Dive into our history
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Helpful features

Discover how we make information easier to find - while keeping Search safe.

Explore features
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Helping kids and families search more safely

Built-in safeguards, content filters, and supervision controls let everyone be curious safely.

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Helping everyone evaluate information

See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.

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