I was driving by the Pacific Design Center on Friday and spied these new Chrysler Group products on display. Both these cars have upgrades (if you can call them that) from the DUB catalog of aftermarket bling. The wheels probably cost at least $1,000 each. I don’t like the DUB products, but they are popular with a wealthy subset of customers. DUB Magazine also features all sorts of cars with expensive aftermarket upgrades. It’s the kind of thing you’d see at the SEMA (Specialty Equipment Market Association) convention in Las Vegas each year.
2012 Dodge Durango Citadal. Bling by DUB
The Pacific Design Center is always extraordinary.
Citadel badge
It looks sharp in this dark gray/black metallic color.
Rear - okay... looks like a rebadged Jeep grand Cherokee, which it is.
2012 Chrysler 300 - DUB edition
From the rear, it looks very much like the outgoing 300.
The side of the new 300 still looks slab-sided.
The DUB wheels are expensive. But the low profile tires and these gigantic wheels guarantee a harsh ride and it will attract attention of thieves.
The front of the new 300 looks good, particularly at night with the LED eye liner.
The beautiful PDC can make almost any car look good.
Todd Bianco's ACarIsNotARefrigerator.com Blog 
Langley Dodge buyers might have wondered what the “R/T” label that is attached to a particular Dodge model stands for. Branding plays a very important role in establishing the quality description of the particular vehicle that will be sold. Thus, a Dodge car model with an “R/T” attached implies great value.