Yahoo Autos UPDATE: Volkswagen not adopting 'Voltswagen' name scheme for EVs
UPDATE: After this original post ran, VW admitted that the "Voltswagen" rebranding was a marketing stunt -- even after telling several major news organizations that it was truly happening, and issuing a press release. An explanation of what happened can be found here.
The original story appears below, but is no longer true. Disregard.
Earlier today, reports came out from CNBC and USA Today that Volkswagen would be rolling out some new branding under the name Voltswagen. It was all detailed in a leaked press release. Considering our proximity to April Fool's Day, a day when many automakers publish silly news announcements, we figured that was the case. Well, we've received word from a source at the company that indicates VW really is going to start badging its electric cars as Voltswagens, and a number of other outlets have received confirmation from sources inside VW, too.
The Associated Press reports that a formal announcement is coming tomorrow.
According to CNBC, the new brand name will apply mainly to the company's electric cars, which will feature a badge that says "Voltswagen." They will also get a variant of the main VW badge with a light blue background, rather than dark blue for the internal-combustion cars. The internal-combustion cars will simply continue to get the VW brand and model name.
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” VW of America CEO Scott Keogh said in the errant release.
