Mercury 1954 |
USA
Custom
Monterey
Carnival – prototype
Resorter – prototype
Fantasy – prototype
XM-800 - prototype |
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CUSTOM
2 Door Hardtop
2 Door Sedan
4
Door Sedan
MONTEREY
2 Door
Convertible
2 Door Hardtop Coupé
4
Door Sedan
4 Door Stn Wgn
Sun Valley 2
Door Hardtop
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Mercury
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Presenting
trend-setting beauty
with a flair for the
future.
Mercury for 1954 offers new styling that matches
perfectly the advanced design of the revolutionary new engine and
chassis.
Surging power and fleet agility are reflected in
longer, lower, and more graceful lines. New, carefully conceived
style refinements-such as new grille, new hood scoop, and new
ornamentation -complement one another to produce an appearance
that's truly trim and beautiful. Yet Mercury's basic Unified
Design remains intact. There is a perfect blending of body,
engine, and chassis ... to give unexcelled comfort and
convenience, performance, and on-the-road control. Here is styling
that's inherently right for a car designed to serve you better
today.
Longer and lower-easier then ever on the eyes. |
Mercury
Monterey
Custom Sedan
Monterey
Special Custom Convertible
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Monterey
Convertible
Monterey
Coupé Hardtop
Monterey
Custom Sedan
Monterey
Special Custom Convertible
Monterey
Station Wagon
Monterey
Station Wagon
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Monterey
Sun Valley
AN ALL-NEW BODY STYLE
in an all new-model – the Sun Valley ... high-lights Mercury
styling for 1954. Featuring a dome of pure plexiglas over the
front compartment, Sun Valley design offers striking modernity ...
and the most pleasurable ring ever. |
Sun
Valley
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Sun
Valley
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Prototypes |
XM-800
Mercury’s
fabulous XM-800 dream car is a true glimpse into future automotive
designs. It is lower, wider and longer than any previous Mercury.
It feature forward-slanted hooded headlights, covered front wheels
and slender, canted taillight rear bumper/exhaust combo. The
XM-800’s styling also feature a concave front grille, wide
wrap around windscreen, and flush type door handles. Both exterior
and interior are finished in pearlescent white and copper tones.
For passenger comfort, the individual-contoured seats have
stationary armrests, and contain controls for various functions. |
Mercury
XM-800
Mercury
XM-800 |
One
of three Mercury “Visions of Styling” show cars
displayed at the 1954 Chicago Auto Show was the two-door hardtop.
Based on a Monterey, the eye-catching two-tone exterior feature a
red roof over yellow body. Inside the cabin is a treatment of
yellow confetti and siren red vinyl. The two other Mercury
"visions"- the convertible and four-door sedan - are
also based on Montereys.
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 Pickup
– Canada
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