American Cars,

946959
 ALSO BY J. KELLY FLORY, JR.
American Cars, 960972: Every Model, Year by Year
(McFarland, 2004)
American Cars,
946959
Every Model, Year by Year
J. KELLY FLORY, JR.

McFarland & Company, Inc., Publishers

Jefferson, North Carolina, and London
 LIBRARY OF CONGRESS CATALOGUING-IN-PUBLICATION DATA
Flory, J. Kelly Jr.
American cars, 946959 : every model, year by year / J. Kelly
Flory, Jr.
p. cm.
Includes bibliographical references and index.

ISBN 978-0-7864-3229-5
illustrated case binding : 50# alkaline paper

. Automobiles United States History. I. Title.

TL23.F585 2008 629.2220973 dc22 2008004086

British Library cataloguing data are available

2008 J. Kelly Flory, Jr. All rights reserved

No part of this book may be reproduced or transmitted in any form

or by any means, electronic or mechanical, including photocopying
or recording, or by any information storage and retrieval system,
without permission in writing from the publisher.

Cover photograph: 957 Mercury Turnpike Cruiser 2008 Kimball Stock

Manufactured in the United States of America

McFarland & Company, Inc., Publishers

Box 6, Jeerson, North Carolina 28640
www.mcfarlandpub.com
 Acknowledgments
Once again, I have many people to thank for their to Steve Hartwich for loaning sales literature for informa-
help in compiling the information within this book. First tion and pictures, and also for reviewing and editing ma-
o, I want to thank my family, friends and co-workers, terial. A special thank you to my friends Tom Millard and
who encouraged me to write a second book. Without their Brian Atwell, for sales literature and dealer promotional
praise and support for my rst book, American Cars, materials provided to help complete the pictures and other
960972, a follow-up might not have happened. I would information within this book. All of the above people con-
especially like to thank my parents John and Mary Jean tributed to my rst book, and their contribution to this
Flory, and my friends, Rich Gibbs for providing time and prequel is greatly appreciated. Finally, thanks to every-
expertise in scanning pictures, reviewing and editing, and one who oered their input, ideas, and encouragement.

v
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 Contents
Abbreviations ix
Preface 1
Introduction 5

946 5 953 469

947 69 954 545
948 26 955 62
949 84 956 700
950 250 957 777
95 38 958 855
952 39 959 938

Appendices:
I. Minor Makes from the Immediate Postwar Period 0
II. Transmission Types 06
III. Engine Types 020
IV. 950s Dream Cars 02
V. Milestones 030

Bibliography 033
Index 035

vii
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 Abbreviations
Auto body terminolog y Measurements
Bus. Cpe. Business Coupe Cap. Capacity
Conv. Convertible Cu. Cubic
Cpe. Coupe F Front
Dr. Door Ft. Feet
HT Hardtop or Hardtop Coupe G or gal. Gallon
Hdtp. Hardtop or Hardtop Coupe L or l Liter
Sdn. Sedan lbs. Pounds
Wgn. Wagon or Station Wagon R Rear
# - p. Number of passengers vehicle is designed WB Wheelbase
to carry (e.g., 6-p.)
# - S. Number of seats in vehicle (usually refers
to wagons) Miscellaneous
AC or A/C Air conditioning
Engine terminolog y EC or E/C Extra cost
FADP Factory as delivered price
Bbl. Barrels (ports or venturi) on a carburetor LY Last year
CID Cubic inch displacement Met. Metallic paint
Dual exhaust Two separate exhaust outlet systems (typ- NA or N/A Not available or not applicable
ically each carries half of engine exhaust) NC or N/C No cost option
EFI Electronic fuel injection PB Power brakes
FI Fuel injection PS Power steering
HO or H.O. High output S Standard equipment
I# Inline engine block design (e.g. I6) $ Available at extra cost, but price not
V# V-shape engine block design (e.g., V8) known

ix
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 Preface
Arranged year by year, this book includes all cars Make and Model Listings
oered for sale in the United States by major American
manufacturers in model years 946 through 959. For each
of these model years, the reader will nd an overview of de-
LISTING BY MAKE
velopments aecting the automobile industry, followed by Introduction. Each make is listed alphabetically
an annual status report of each nameplate and extensive within a yearly grouping. Following the makes name is its
data about every model sold that year: production numbers, main advertising slogan for the year, taken directly from
pricing, specications and dimensions, standard equipment factory sales literature or advertising. Next is an overview
and major options, paint color choices, running changes of what was new for the year, including styling, power-
from the previous model year, and other information. train and model lineup changes.
Trucks are not included in this book, but each years Sales, pricing and production information. This
commentary includes brief remarks on events surrounding section includes sales totals for the model year (unless oth-
truck production by the major car manufacturers. Willys- erwise noted), the marques percentage share of production
Overlands Station Wagon and Jeepster models are not in- in the entire industry, and its ranking amongst competitors.
cluded within this book as they were truck based vehicles, Following the sales information is pricing information that
even though they were considered cars by the National Au- includes the makes average base price, and its pricing range.
tomobile Dealers Association and Willys marketed them as Also, listed is the makes month or exact date of introduc-
alternatives to traditional cars. See Appendix One, which tion. Listed next are the various assembly plants in which
provides an overview of minor makes, for more informa- the cars were manufactured as reported by the Recording
tion on these unique vehicles. Likewise, this book excludes and Statistical Corporation or the manufacturers records.
limited production models by aftermarket coach builders, Serial number or data plate identication. This sec-
chassis only and commercial chassis (such as those built tion breaks down the various letters and numbers of the in-
by Cadillac, and others, for aftermarket conversions to am- dividual cars Vehicle Identication Number (VIN), serial
bulances, hearses or limousines) and the products of small, number, or engine number. The identication number was
independent makes without traditional dealer networks. used to track production and identify specic cars. Most
Checker, for example, did not have a nationwide dealer cars during this time period utilized a serial number sys-
network and sold nearly all of its production for eet ser- tem through 954, and some switched to a VIN in 955 for
vice. Therefore, the Checker is not included herein. identication purposes. This aided in the registration of
Also, in the immediate postwar sellers market, nu- vehicles, and helped to standardize the numbering system
merous small entrepreneurs made attempts at building within the industry. In general, exceptions to the above are
cars, most producing only a handful, others producing as as follows:
many as several hundred per year, but these are not in-
cluded as they were never mass market vehicles. Examples Identication by engine number
of such cars include the Dual Ghia, Muntz, Tucker and Ford, Lincoln and Mercury products were identied by
Playboy vehicles. Appendix One provides summary infor- engine numbers from 946 to 949. For 950, Ford
mation on makes that produced fewer than 500 units per Motor Company began using a VIN system.
year. Packard used engine identication from 946 to 954.

1
Preface 2
Cadillac used engine identication from 946 through it was oered. Pricing information is given whenever an
957. accurate price could be determined. The prices listed are for
Location of engine number is listed whenever that in- the engine and transmission together. For example, if there
formation is available. is a V8 engine with automatic transmission listed for a car
that had a 6-cylinder engine with 3-speed transmission as
Identication by serial number
standard equipment, and the chart says the V8 and auto-
All General Motors (except Cadillac), Chrysler Corpo- matic is a $350 option, that price is for the two options
ration, Kaiser-Frazer, Hudson, Willys, Studebaker and combined. This amount would be added to the base price
Crosley products used serial number identication of the car. If accurate pricing is not available, that will be
through 954. noted by a $ symbol with no price, indicating an extra-cost
Kaiser and Willys continued using a serial number option of unknown price.
through 955. Major options. This is a chart listing the most pop-
Studebaker continued using a serial number through ular or most heavily promoted options available across the
959. full line of cars. Generally this would include heater, de-
Nash used a serial number for 946 and 947. froster, radio, wheel covers, whitewall tires (oversize tire
Location of serial number is listed whenever that infor- prices not included), and additional power accessories in
mation is available. later years such as power steering, brakes, windows and
Identication by VIN seats. Certain options are included when they were at a
peak in popularity, often prior to becoming standard equip-
Each digit or letter of the VIN is identied and an ex-
ment e.g., bumper guards through the 940s and power
ample of a complete VIN is given. For all model years
steering into the 950s. For the most part, option packages
not listed in the above segments (mainly 955 and later
are not listed, as they often varied in price and content de-
models) a VIN format was used that generally identi-
pending upon model or body style and could not be listed
ed year, model and serial number, plus in some in-
for space reasons. Option packages were quite popular
stances, assembly plant and or engine type. Location
through this period for the dealers, as they could order cars
of serial number is listed whenever that information is
with the most popular safety equipment packages, such as
available.
dual rear view mirrors and bumper guards, or convenience
Since every manufacturer used a dierent system, each packages, such as additional interior lighting and vanity
make will be listed with these slight variations. In general, mirrors, and more easily sell the additional features to con-
if serial number (or motor number) ranges are available this sumers who may not have even known that they would use
is the information listed; otherwise it is only the beginning or enjoy the added features.
serial number (or engine number). If available by model or Paint colors. This is a listing of all known colors
assembly plant, they will be broken down in this manner, oered during the model year. Some colors were oered
such as with most years of Pontiac. Note also that when se- only on certain models; such cases are noted whenever
rial numbers were tracked by assembly plant, some manu- known. Some manufacturers oered certain colors only on
facturers such as Chevrolet are recorded with only the last special order, and these may not be designated in the list-
known serial number. Example: 95 Chevrolet DeLuxe ings. In general, this listing includes regular production
series serial numbers were from JK00 through JK74408. colors oered throughout the year, as well as spring color
However, in front of this serial number would have been introductions if any were oered and such information was
the assembly plant ID code, such as for Flint, Michigan, available. Also, whenever the information is available, two-
or 2 for Tarrytown, New York. This means that each plant tone and tri-tone color combinations are included with
could have had a serial number JK#00, but each would their appropriate codes. In some instances there were so
not have necessarily had a JK#74408, where # is the as- many combinations oered that it is nearly impossible to
sembly plant ID code. For Chevrolet and some other man- list them all, as in the case of the 956 Chryslers, which were
ufacturers, the last serial number by assembly plant is not available in more than 20 two-tone and tri-tone paint
available from industry references of the day. combinations in addition to the single tone colors.
Powertrains. The chart presented in this section lists
all known engine and transmission combinations that were MODEL LISTINGS
oered at the time of each models introduction. Some
manufacturers oered overdrive transmissions as an op- Introduction. Each model is listed, starting at the
tional feature and did not list them with their powertrain lowest priced or entry-level model and proceeding through
accessories, but as a convenience feature. If that is the case, the highest priced or top-of-the-line model oered by the
then an available overdrive may not be listed, even though manufacturer. Typically manufacturers promoted their
 3 Preface
models in a similar manner. This is only a general guide- erwise noted. The term Manufacturers Suggested Retail
line, exemplied by Chevrolet: the Corvette is listed last be- Price (MSRP) came into more common usage in the late
cause it is the prestige model in the line, and the manufac- fties when the Mulroney window sticker became
turer always promoted it as such. Following each model mandatory to provide consistent pricing information for
name is its main advertising slogan for the year, again taken consumers, and MSRP became the norm. The columns for
directly from factory sales literature and advertising. change from LY (last year) on pricing and production show
Historical overview of the model. Following the in- the increase or decrease in each and how the models aected
troduction is a section containing a few facts on each model, one another. Finally, the column for weight is the shipping
including the year the nameplate rst appeared, and the weight, which does not include such things as fuel and oil.
length of time the same basic body and or chassis was used. Curb weight (not used here) would be slightly higher and
Also listed is the percentage of the manufacturers total sales includes fuel, oil and other items.
that were generated by this model, and then a very general Measurements. In general, most of the measurements
description of changes for the model year in question. The are for 4-Door Sedan models, when that model is available
phrase Completely redesigned indicates basically a new in a line. If a 4-Door model is not oered then measure-
car from the ground up, at least chassis and body or body ments are for the lowest priced model in the line, or the
and powertrain, whereas Completely restyled indicates a table species which model is used. For the most part, mea-
car new in appearance, but still utilizing the same chassis surements such as wheelbase, length, width, luggage ca-
and main body structure as the previous years model with pacity, and fuel tank capacity are the same amongst all vari-
new and signicant sheetmetal changes. Other changes ations of a model. Where there are signicant dierences
could typically include new interior designs and possibly re- they are listed, if available. Two measurements that may
vised or new powertrains. vary among models in how they are calculated are headroom
Standard equipment. This is a listing of the basic and legroom. Some manufacturers and sources publish the
features deemed as standard by the manufacturer accord- minimum headroom and some publish the maximum head-
ing to factory literature. Certain equipment is considered room. Often they do not identify which measurement they
to be standard on all models during given time periods, are using. In general, it is common for measurements to be
and is not listed within this book. These standards would advertised at the maximum end of the spectrum. Similar
include such things as front passenger compartment rub- dierences can be found in the cargo capacity segment,
ber oor mats (early fties and later), safety glass and wind- where some manufacturers reported usable cargo capacity,
shield wipers, which were generally standard equipment in which accounts for the spare tire or other consumers of
the postwar market on base models. Certain equipment space. Other manufacturers would report total cargo ca-
such as door armrests, sun visors, and some safety equip- pacity.
ment, such as turn signals, were not standard on lower-
priced lines in the immediate postwar era but became a
standard by the mid-fties; thus these items are generally Notes on the Data
not included in this listing through the latter period.
Models available. This is a chart listing all models It should be noted that the information contained
available under a model nameplate throughout the season. herein concerning models, equipment, prices, production
Many cars were oered in a 6-cylinder and an 8-cylinder and other statistics, is presented as of the beginning of the
line. An example would be the Ford 6 and Ford V8 lines, model year, wherever possible. Many manufacturers pre-
which came in DeLuxe and Super DeLuxe levels. Where pared their sales literature and advertising months before
this is the case sometimes dierent body style numbers were they hit the showroom oors, and features of the car some-
used, and if so, the listings will show the 6-cylinder oering times changed during that time. Generally pricing was set
(or base oering), with the larger engine listed as optional, early on, but particularly in the late 940s, price changes
even though they were technically an individual model list- were common several times a year, so prices in various ref-
ing. This is done to keep the listings uniform between erences may reect the beginning of the calendar year or the
makes. Production numbers are fairly straightforward, rep- end of the model year, and it is possible to nd large dier-
resenting the total model year production by body style. ences among sources.
However, certain makes did not keep production records Finally, it should be noted that as with any reference
by individual body style and trim level (particularly from work of this type and magnitude, there are occasional gaps
946 to 954), so production is listed as the information is when information cannot be found. These are most com-
available, with footnotes explaining how the production is mon in cases of companies that no longer exist, but there
listed when it varies. Factory, as delivered price (FADP) are also cases in which records were lost or destroyed for
is listed as of the beginning of the model year, unless oth- whatever reason, making some details impossible to verify
Preface 4
with 00 percent certainty. All information contained ployed by the manufacturers to get consumers to buy their
herein was cross-checked between sources included in the cars. The author would recommend that anyone interested
bibliography whenever possible, to be as accurate as possi- in more details about the industry look into books on the
ble. However, it must be considered that record keeping many notable personalities that inuenced the automotive
through the 946959 period was generally a manual world during this time period. Names of importance dur-
process, and was not always accurate or dependable, so vari- ing this time include Virgil Exner, Zora Arkus-Duntov,
ations in things such as pricing, production, and equipment Semon Bunkie Knudsen, Preston Tucker, Henry Ford II,
will vary from source to source, even within a companys and Raymond Loewy, among many others. Books of this
own documents and advertising. type can often give a contrasting view of how the automo-
bile corporations worked, as many of these people came
from the engineering or nance sides of the company as op-
Further Reading posed to the sales and marketing side. Other resources in-
clude the various marque-specic histories and reference
The intent of this book is to cover consumers choices books that are also available, and automotive magazines
and compare these cars to each other as marketed by the from the era that can still be found fairly readily.
industry. It also oers a historical look at the marketing em-
 Introduction
The early postWorld War II period through the 950s The Postwar Period
brought great technological advancement and truly Amer-
ican style to automobiles. This time period was to mid As World War II was nearing an end, automotive man-
20th century automotive history what the classic period of ufacturers were beginning to shift their attention from mil-
the late 920s and early 930s had been to earlier automo- itary supply production to resumption of automotive pro-
tive history. And, as time goes by, the memories and views duction. Under government order, the auto manufacturers
of the period have been romanticized, furthering the care- had stopped building automobiles for retail sale in Febru-
free perception of the period. Anytime a street scene of the ary 942. From that time until May 945, there were no au-
fties is depicted, it is almost certain to contain identify- tomobiles built for the American retail market. Production
ing elements such as a jukebox, a diner or a soda fountain, was halted for several reasons, the main one being that raw
and one of the iconic cars of the period, like a 955 Thun- materials were in short supply, and all materials needed to
derbird or a 957 Chevrolet. These cars are so recognizable be devoted to the war eort. One eect of this situation was
as products of the fties that the general population can that some of the last 942 models built were devoid of any
often easily identify them. So popular are these times that chrome trim, instead having painted trim. Even if a man-
many late 20th century and early 2st century advertising ufacturer had a supply of chrome trim, it could not sell ve-
themes for new cars and trucks have attempted to recap- hicles with it as that provided an unfair advantage over the
ture the idealism of the period. And the real proof of the competition. Cars built with painted trim (and often sans
enduring nostalgic appeal of the period is the retro cars whitewall tires) were known as blackout models. Another
and trucks created by Detroit around the turn of the new reason for the production halt was that the manufacturing
millennium Chryslers PT Cruiser, Fords 2-seater Thun- facilities of the auto manufacturers could be easily con-
derbird, and Chevrolets SSR roadster pickup and HHR verted or utilized for other wartime purposes, without hav-
wagon, for example. ing to construct new buildings and assembly lines. The
Times were good, the war and political troubles automobile manufacturers would continue to build auto-
seemed to have subsided, and incomes and the economy motive type supplies for the war eort such as trucks, per-
were exploding. Consumers were demanding more, and sonnel carriers, transmissions, and engines, but they also
manufacturers of all consumer goods were ready to fulll were building torpedoes, airplanes and other weapons.
those demands. Modern appliances, television sets, mod- Overall, it was a tremendous unied eort put forth by a
ern homes, the newly created auent, suburban life-style highly competitive industry. Not only did their eorts bring
... America was on a roll! Outlandish styling, colorful paint about a successful result for the United States and its allies
combinations, tons of chrome, and powerful engines char- in World War II, but it also provided the automotive in-
acterized the mid-fties automotive market, and this theme dustry with a highly constructive proving ground for learn-
carried over to other consumer goods. As often happens, all ing about new ideas for cars to be introduced after the war
good things must come to an end, and the 946 to 959 pe- was over. General Motors Hydra-Matic automatic trans-
riod ended on a slightly less cheerful tone. A mild reces- mission, developed prior to the start of the war, was widely
sion began in late 957, and although it was brief in length, used in tanks during the war. Experience gained in eld use
its eects caused long lasting changes in the automotive and the application of appropriate design changes helped it
marketing landscape. become the most dependable and best selling automatic

5
Introduction 6
transmission built during this period. Similarly, other they had been prior to the war. Both companies decided not
lessons learned led to improvements in areas such as sus- to return to automotive production after the war, but rather
pension design, engine cooling and engine performance. to pursue more protable ventures. Graham and Hupmo-
Military aircraft would inuence postwar automotive bile had actually formed a joint venture in 939 to build cars
styling as well. after Norman De Vaux, who at the time was Hupmobiles
Most of the major automobile companies spent the general manager (he had previously run his own auto man-
early postwar years putting their factories back in order and ufacturing empire), bought the dies for the defunct front-
getting the work force reassembled and trained as needed. wheel-drive Cord Beverly sedans of 936 and 937, in-
Not much eort was spent in the short term on getting tending to build a rear-drive version of the Cord using the
new models designed and out the door, with a few excep- Hupmobile engine. De Vaux approached Joseph Graham,
tions. This is not to say that the manufacturers had spent company president of the Graham-Paige Corporation, with
the prior three years doing nothing with their future auto- a plan to build the new cars from the Cord tooling. Gra-
motive plans. However, they were working with less time ham agreed to build the bodies only if he could sell a ver-
and money available than there would have been under sion of the car with the supercharged Graham engine. De
normal circumstances. For most nameplates, the 946 mod- Vaux agreed, and this sharing of bodies helped to spread the
els were 942 models wearing new grilles and trim. Most cost of manufacturing and allowed each maker to reduce
likely, had there not been a war, these would have been the its selling price. Unfortunately, delays in Grahams setting
models seen for a 943 or 944 model year. But by early up of the manufacturing facility depleted the early enthu-
945, most engineers and stylists whole-heartedly resumed siasm for the cars. Each manufacturer sold a few hundred
their work on new models. Manufacturers such as Stude- cars before production was terminated during the 94
baker, which was using an outside rm for design projects model year.
(namely the famous Raymond Loewy and his consulting This did not spell the end for these companies though.
team), were able to get a jump on the competition with new Graham-Paige Corporation had prosperous defense con-
models as early as the spring of 946. Since most of the tracts during the war years and was bought by aristocrat
General Motors, Ford and Chrysler lines had been new de- Joseph W. Frazer in 944. Frazer wanted to return to build-
signs in the early forties, they were not as far along in new ing cars after the war, but needed more funding for the
model development as Studebaker. And, given the three to project, so he teamed up with tycoon Henry J. Kaiser, a
four year lead-time that was typical in the industry, there wartime builder of Liberty ships for the U.S. Navy. The
would not be signicant quantities of new models from the newly formed Kaiser-Frazer Corporation would build
Big Three on the market until the 948 calendar year. Kaiser automobiles, and Graham-Paige Motors would build
The postwar economy signicantly aected the auto- the Frazer at that companys Willow Run, Michigan, as-
motive industry and vice versa. The shortages of materials sembly plant. By early 947, Graham-Paige found that it
during the war had kept many manufactured goods in short could no longer sustain investment in the automobile plant
supply for the entire period. Demand for products ranging and sold its interest in the plant to Kaiser-Frazer Corpora-
from household appliances to automobiles was high. Troops tion. Graham-Paige continued in the farm products eld
returning from overseas were also looking to rebuild their until 952, and then entered the investments eld. It would
lives, and often this meant purchasing new homes and cars later own several athletic teams and operate Madison Square
and starting families. Meanwhile women had assumed a Gardens for many years.
new role in the workforce. With so many of the young male Financially, Hupmobile was able to recover during the
population being in the war eort, women had taken over war due to defense contracts, but in 945 the management
jobs long thought of as male-only roles. When men re- team decided to manufacture accessories for other auto-
turned to the civilian labor force, many women did not mobile companies, and not return to its own automobile
want to give up their jobs. Since jobs were more plentiful marketing and manufacturing eorts.
than they had been prior to the war, the economy felt a ris- Prior to World War II, industrialist Powel Crosley Jr.
ing tide of two-income families in the marketplace. This of Cincinnati, Ohio, had ambitious plans to build a com-
would eventually lead to a rise in sales for the mid-range pact car and developed assembly plants at Richmond, In-
and luxury car markets. The economic inuence of the diana, and Marion, Indiana. In May 939, the rst car was
postwar recovery is discussed in more detail below. shown at the Indianapolis Speedway. It was a two-door
The wartime break in production was actually wel- convertible that weighed less than ,000 lbs. and sold for
comed by some of the smaller manufacturers, though it $250. Sales began slowly, but by 94 more body styles were
also spelled an end for some nameplates. Graham and Hup- introduced, which helped to expand sales. The chassis had
mobile were two disappearing nameplates that would sur- an 80" wheelbase, half elliptic springs with beam axle in
vive the war eort nancially stronger as companies than front, and quarter elliptic springs in the rear. Power was
 7 Introduction
supplied by a two-cylinder Waukesha air-cooled engine Rise of the Imports and
that was connected to a three-speed manual transmission,
and then via a torque tube to the rear axle. This arrange- Fall of the Independents
ment eliminated the need for U-joints. During World War
II, the Crosley became attractive because of gasoline After World War II, many of the independent man-
rationing as the cars could achieve up to 50 miles per gal- ufacturers would struggle with recovery eorts, but even-
lon. tually mounted what appeared to be positive eorts at pro-
Best known for radios and appliances, Crosley entered ducing new models and garnering sales, even if only
the postwar market with new styling and a new powerplant temporarily. Non-independent manufacturers were Chrys-
for their economical little cars. Power was upgraded from ler Corporation, Ford Motor Company and General Mo-
the prewar 2-cylinder air-cooled engine, to a water-cooled tors, soon to be known as The Big Three. Independents
4-cylinder engine. Exterior styling was updated to include were generally considered those manufacturers who sold
streamlined fenders and an exterior chrome belt molding. cars under one or two nameplates, had smaller dealer net-
The rst and only model oered as production resumed works, and held relatively small market shares, typically
was the 2-Door Sedan. The line was expanded for 947 under 0 percent. Also during this period, most other Al-
and 948, with a sport Hot Shot Roadster added in the lied countries and a few former Axis powers were trying to
early 950s. But despite some of the advanced thinking put rebuild their economies and factories, many with U.S. aid.
into the small cars, the public was not buying it, and by Once these factories were rebuilt, it was probably an obvi-
952 the last Crosleys were built. ous conclusion that the pent up demand for automobiles,
General Motors LaSalle had already died before the combined with the wealth of the United States market,
United States entered World War II, nishing with the 940 would make the United States a great choice for generat-
model year. The LaSalle nameplate had been conceived in ing sales, and the resulting cash ow back into the coun-
the early years of the Depression to give the luxury Cadil- tries where these cars originated. But rst, a look at the
lac line a lower-priced, less ostentatious car in those hard independents in the American market.
times of the early 930s. It succeeded in its mission, but by In the immediate postwar period, independents in
940, Buick oered models just as luxurious and priced the market consisted of Crosley, Kaiser-Frazer, Hudson,
similarly to the LaSalle. As a result, GM decided to incor- Nash, Packard, Studebaker and Willys-Overland. By 959,
porate a LaSalle priced car into the regular Cadillac line at of these seven companies, there would be two weakened and
the lower price-point of the LaSalle, and thus was born the one stronger corporation still standing. It is a tale of clas-
Series 6 Cadillac. sic economic ideology that the strong were made stronger,
The American Bantam was another nameplate that and the weak either had to become stronger or fail.
did not return after the war. Always a slow selling line of The aforementioned Crosley could be purchased
small economy cars, the American Bantam had originated through hardware and appliance stores. Crosley was famil-
from the American Austin company, which itself sold cars iar with these marketing outlets, as he had designed refrig-
based on the English Austin designed automobiles. These erators and radios in the twenties and thirties that were sold
were always high-quality, good-looking cars, but not ex- in similar stores. In the beginning, there was considerable
actly the type of transportation most Americans were clam- demand for his type of transportation oering. A low cost,
oring for in better economic times. As sales faltered, the de- economical to operate, two-cylinder sedan was perfect for
cision was made shortly after the start of the 94 model those struggling to recover from the Great Depression.
year to cease production. At that time, the company then During the war years, Crosley developed four-cylinder en-
devoted its full attention on building its prototype military gines for use by the U.S. Navy, and after the war, a cast-
vehicle that eventually became the U.S. Military GP (Gen- iron version of this engine powered Crosley automobiles.
eral Purpose vehicle) or Jeep. While American Austin got This engine contract provided the income needed for
credit for the basic design, production was shared with Ford Crosley to sustain postwar automotive production. While
Motor Company and Willys-Overland, both of which built the marketing methods may not have been the most desir-
far greater quantities of the durable Jeep. By the end of the able for selling cars, the company did reach considerable
war, Willys-Overland had decided to concentrate its post- success by selling nearly 20,000 cars in the 947 sellers
war production eorts on Jeep style vehicles based on the market. A restyling for the 949 models and a pretty new
military vehicle. Thus Willys-Overland became a leading Hotshot roadster model demonstrated signs of a promis-
manufacturer of early four-wheel-drive civilian vehicles and ing future for the company.
the forerunner of the modern day sport utility vehicle. Ul- Unfortunately, sales began to falter due to some mis-
timately, American Bantam would disappear from the steps along the way. A reputation for engine problems had
American automotive scene. plagued the company early on. The rst models used an air-
Introduction 8
cooled two-cylinder engine, while later models used a cop- 950. The Rambler was a new concept for American auto-
per-steel block four-cylinder (the previously mentioned en- mobile buyers, as it was over a foot shorter than the stan-
gine developed for the Navy) that was subject to electrol- dard car in its price range. But what it lacked in size it
ysis in automotive applications. When this design was made up for in comfort and style. Rambler sales were very
re-engineered into a cast-iron block, the quality was vastly good initially, but began to trail o after several years, and
improved, but only after signicant damage had been done by 955 the Rambler would disappear. It would return in
to the company image. Modern style disc brakes were in- similar form just in time for the 958 recession as the AMC
stalled on the Crosley in 950, and were among the rst uses Rambler American.
of this technology, but production problems caused them Over at Hudson, things were not going quite so well.
not to function properly, and drum brakes were used on the Sales were reasonably good in 946 and 947, and the
cars shortly afterwards. By this time, the damage was done, newly-designed 948 models were quite stunning cars. Fea-
and sales fell to such a low level that the decision was made turing new Step-Down design, the 948 Hudsons were
to halt automotive production in 952. some of the sleekest automobiles on the street. However,
Preston Tucker hoped to make his radically designed steep price increases on the new cars, approaching $500
Tucker automobile a new choice for the burgeoning post- model-for-model, turned away some potential buyers. Sales
war car market. The story has been told numerous times, gains through this period were not signicant when com-
in many forms, and will not be retold here as so many of pared to similar mid-range cars from other manufacturers.
the details are sketchy or unknown, making an accurate Hudson was cultivating a reputation for being among the
history nearly impossible. Engineer/designer Tucker hoped most powerful in its class. Hudson had developed a repu-
to make a dierence in the automotive world. His car was tation for quality engineering, and by the early fties, their
based on the idea that safety, performance and style could Twin-H powered models were turning heads on streets
be designed into an aordable automobile. He purchased and racetracks. But, it was the V8 powered Rocket Olds-
a factory in the Chicago area, and began the design and pre- mobiles introduced in 949, that would garner the most at-
production processes. Questionable corporate nancial ac- tention when they quickly began to win on the racetrack.
tivities and other problems with the Securities and Ex- Without a V8 to compete, Hudson would soon lose its
change Commission took his edgling company down winning reputation on the track. In fact every manufacturer
before it could get a chance at a good beginning. The Tucker was faced with the same dilemma during the early to mid-
automobile is covered in more detail in Appendix I. fties, and there was only one option for success. They had
All of the other independents would survive the to oer modern V8 powerplants, and styling had to be kept
946959 period although not in good condition, and not fresh and modern in other words, restyle every two or
without casualty of nameplates along the way. By 959, three years. By 953 it was becoming apparent that Hud-
Frazer, Kaiser, Hudson, Nash, Packard, Willys and Over- son was losing ground and would need a major infusion of
land were becoming distant memories. But remnants of technology (i.e. V8 power), updated styling, and money to
their legacy lived on in one form or another. survive.
Nash and Hudson had both been relatively strong By 954, concerns over shrinking market share and
companies throughout the preWorld War II period. Both weakening nancial performance brought the managers of
had survived the Great Depression through creative mar- Hudson and Nash together to discuss a possible merger.
keting strategies, and they both fared quite well in the grow- Nash was in good shape nancially and had a fairly loyal
ing middle-price market class. Like other companies, both dealer body. Hudson was beginning to suer nancially
Nash and Hudson started in 945 by oering slightly and its products were showing age by 954. However, Hud-
restyled versions of their prewar cars. Nash had always been son could oer good quality factories and labor and an en-
known more for its styling, and it would denitely be the gineering reputation. Nash leaders felt that the only way to
styling that got people talking when its rst new postwar compete with the Big Three in the future was to unite the
products were introduced. The rather controversial bath- remaining independents. Studebaker and Packard were
tub Nash, introduced for the 949 model year, was deemed considered to join this new union, but they opted for their
by many to be too radical a design. However, they did make own merger, one that ultimately could be termed a failed
ecient use of space, and were actually very well built au- buyout.
tomobiles for the time. Much of the credit for styling can The luxury-line Packard had been oundering since
go to Pinin Farina, as Nash had hired the Italian design World War II, as it tried to sell mid-priced cars to make up
company to work on the new models. Sales were okay ini- for its lack of luxury-market sales. This strategy had worked
tially, but quickly started to decline as funds that would in the thirties during the Depression, but with Americas
have been used for restyling were instead devoted to a to- newfound wealth, people werent buying the lower-priced
tally new concept with the compact Rambler introduced in Packard idea. By the early fties, Packard had wised up to
 9 Introduction
this, and was actually making some money on their revived and the market shift towards smaller cars, the mid-price
luxury car lines of the mid-fties. Meanwhile, Studebaker market was shrinking and crowded, so Hudson would likely
was struggling with rising costs of materials and labor, yet not have survived on its own. American Motors had revived
trying to compete with the Big Three at the low end of the the compact Rambler just in time to help the company
market. It had become a challenge that was costing Stude- climb to an unprecedented number three position on the
baker money on every car it sold. The time had come to try sales charts by the beginning of the 960s.
to spread out its xed costs, and one way to do this was to Another issue aecting all American car manufactur-
add models to its existing production line. Packard felt that ers during the fties was the growing market for smaller,
it could benet in much the same way, by spreading out more economical cars and the accompanying growth of im-
xed costs over more vehicles, thus allowing higher prot ported car sales. At the end of World War II, there were very
margins. So, in mid954, the two companies decided to few foreign manufacturers with the resources to build cars
merge. Unfortunately for Packard, Studebaker quickly to be imported to the United States. At best, they were able
made some decisions that would spell its demise. The 955 to build a few cars for their home markets. But after a few
model Packards were set in their design, so they came to years several companies started to rebuild and get back on
market as the true Packards that they were, and carried their feet. During the late forties there were approximately
over to 956. However, in an eort to quickly consolidate four or ve companies oering substantial quantities of au-
overhead expenses, the restyled 957 Packards became tomobiles from outside the U.S. Most of these were British
nothing more than Studebakers with trim tacked on. At the makes such as the Ford Anglia, Jaguar and Hillman Minx.
same time Packard was taken from a true luxury car to a But by the end of the fties, there would be well over a
mid-priced car. Needless to say, the public saw through dozen successful imported nameplates available in the U.S.
this, and sales plummeted. By 958 the recession spelled the Most of this growth came from German and Japanese com-
end for Packard. The Packard name carried on in the cor- panies looking for new market opportunities as they re-
poration as the Studebaker-Packard Corporation for an- built. Among the new oerings that found steady and sta-
other ve years, then was dropped completely. ble growth from the fties into the sixties were Volkswagen,
Studebakers own products had not been very suc- Toyoda (now Toyota), and Datsun (now Nissan).
cessful in the market, the late forties Starlight coupes and Other well-known imported brands nding reasonable
mid-fties Loewy styled coupes being notable exceptions. sales success during the fties included MG, Morris, Sun-
Fortunately, someone had the foresight to see that smaller beam, Jaguar, Triumph, Citron, Peugeot, Porsche, Re-
cars were selling at American Motors and prots were being nault, Mercedes-Benz, Volvo, and BMW among others.
made with the numerous new imported cars coming ashore. Though it is often said that the Import Invasion began
This brought about the compact/mid-size Lark line. While in the seventies and actually overtook the American mar-
sharing some components of the earlier Studebakers, such ket in the early nineties, it is this authors opinion that the
as body shells and engines, they were the right cars at the groundwork was laid during the fties. Obviously, any new
right time. Through the early sixties, the Lark sold well, but manufacturer has a period of time in its infancy when the
once again the smaller company faced a nancial burden in expense of establishing a marketing and dealer network will
trying to compete on cost with the larger companies. The inhibit growth. This is true of any consumer good, and
early 960s introduction of the Avanti did nothing for the particularly automobiles. Hence, early import automotive
bottom line but did a lot for the Studebaker image, at least manufacturers concentrated their eorts in marketing to
temporarily. However, by the end of 964, Studebaker had areas where they could reach the most people for the least
consolidated all of its production to a single plant in amount of money. So, in the 950s, New York and Los An-
Canada, and by 966, the last car rolled o the line. It was geles tended to be the cities with the highest sales of im-
quite an unfortunate ending for a company with the col- ported vehicles. This marketing strategy also made sense for
orful 00-year plus history of Studebaker Corporation. other reasons. Since both cities had ocean harbors and
Back to 954, Hudson and Nash had merged to form ports, delivery of new vehicles was made easier, and inland
American Motors Corporation, and Studebaker and Pack- transporting was not required. With the large New York
ard had merged to form Studebaker-Packard Corporation. and Los Angeles markets, companies could establish cen-
The mergers of either party could only be as strong as their tralized parts warehouses and marketing facilities locally. As
strongest part prior to the merger. Therefore, American sales grew, new dealerships could be established in other
Motors was doing quite well by the end of the decade. The port cities such as Seattle, Miami and all along the eastern
company had totally abandoned products that the previous seaboard. With the growing sales, further expansion was
Hudson Motors had been selling, and concentrated on the made possible until eventually dealerships could be found
more economical vehicles that Nash had oered. The tim- nationwide. For most companies, this would be about a
ing could not have been better; with the recession of 958 0- to 5-year process. Even then, there were many areas of
Introduction 10
the Midwest where import car dealerships were a rare sight. come of the nations households was turmoil in the labor
Improved dealer networks provided better service and parts market. Immediately after the war, many labor unions felt
accessibility and would further spur growth for the im- that employees should be paid more fairly as ination had
ported automobiles. By the late seventies, their growth increased costs of living for all Americans. The automobile
would lead to establishing factories within the United States corporations found themselves in a similar bind, as the ma-
to build their most popular models as domesticated im- terials shortages created by the war had increased their man-
ports. But, during the fties, owning an imported car ufacturing costs, and the new labor requests were further
would remain an unusual proposition. Some imported cars increasing costs. At the same time they had to absorb the
came to be seen as trendy purchases, such as the VW 200 costs associated with retooling and restarting their plants.
Beetle. Others were purchased because of their perceived It was a never-ending spiral that drove up the price of nearly
status or exotic nature, such as the Porsche, Mercedes-Benz, every car by as much as 0 to 5 percent a year through the
Rolls-Royce or Ferrari. late forties.
Another component of the import market is the cap- After the initial recovery period of 945948, every-
tive imports, so named because they provided auto man- thing started to fall into place. As the job market eased and
ufacturers an outlet in the United States for cars built over- labor unions managed to get their agreements worked out,
seas to be sold alongside American built cars, with the U.S. the nations inationary pressures eased. Incomes began to
companys name on the car. One of the earliest examples rise, and the all-important discretionary income which
of this is the Nash Metropolitan, which was designed and Americans had not experienced for nearly twenty years was
built in Italy by Pinin Farina and sold by Nash dealers, at making a comeback. New products of all kinds began to
its introduction in 954. Due to the merger of Nash and ow from factories around the world. There was a boom in
Hudson, and subsequent creation of American Motors, a the new television market and in household appliances
version of the Metropolitan was sold with the Hudson name (dishwashers came into their own) just to name a few. Re-
for 955. The cute little car was very popular in urban areas, tailers found a new concept to take the goods to the con-
and was sold relatively unchanged through the early 960s sumers the shopping mall. As U.S. cities expanded, the
as a separate American Motors line. The Metropolitan line consumers were taken away from the traditional downtown
is covered in further detail under the Nash section for 954. shopping areas of the cities, and the newly born suburbs
It should also be noted that there were imported were in need of their own shopping area. Shopping centers
cars sold through other U.S. manufacturers dealerships sprang up around the country, and of course a trip to the
between 946 and 959 that were not considered captive mall would mean having to carry the family in comfort,
imports. Among the most well known of these were the with plenty of space to return home with their purchases.
English-built Ford Anglia, Prefect and Consul, the En- This helped to propel the success of the station wagon, a
glish-built Vauxhall (sold by Pontiac dealers) and the Ger- relatively new body style just prior to World War II.
man-built Opel (sold by Buick dealers) beginning in the Another side eect of the war was a technology boom,
late 950s. These cars are not covered in this book. which resulted in a variety of new products. While the most
obvious inuence of the war on automobiles was in their
styling and design, with the tailn, bombsight hood orna-
ments, side molding sweep-spears, and the various rocket
The Burgeoning Middle Class and motifs, there were other eects. Safety issues were brought
Mid-Price Market to the forefront during the period, and items like seat safety
belts became more common, as did padded dashboards,
The end of World War II brought hopes of renewed and the beginnings of modern crash-testing programs were
lives for millions of families. Those in the military returned seen during this period. Durability was vastly improved
home to begin new families and households, or to pick up due to the lessons learned from harsh wartime use, and ex-
their lives where they had left o. Many of those who had tensive eld use pointed out the areas needing engineering
stayed in the homeland had lives that were now drastically attention, so many postwar cars were among the most
dierent than they had been in 94. The workplace had durable ever oered. Powertrain developments were spurred
changed dramatically, with a steadily climbing portion of on by lessons learned, and the great horsepower race was in
the workforce now female, and not only in the traditional its infancy by 948. But the beginnings of the electron-
roles. The new, growing category of two-income families, ics/computer era would leave the most long-lasting eect
which had more discretionary income, was bringing a de- on the automotive landscape. While not much was done
mand for higher quality, modern design and new technol- with actual electronics use in cars built up to 959 for the
ogy to all segments of the consumer markets. consumer market, many show cars and prototypes of the
One other factor controlling the prosperity and in- period utilized the latest in electronic gadgetry. And a few
 11 Introduction
cars brought to market used some of the new-fangled wiz- years later when market conditions were better. Chryslers
ardry, such as the Mercury Turnpike Cruiser, several high- DeSoto line was another casualty of the economic down-
end Chrysler models, and the Cadillac Broughams of the turn, but in the end, the middle class would rule the auto-
late fties. Forty years later, nearly every component of any motive market. Throughout the sixties, Pontiac, Oldsmo-
automobile was either designed or controlled by an elec- bile, Dodge and Buick would dominate the sales charts,
tronic or computer device. right behind the always sales-leading Chevrolet and Ford.
While the automotive landscape was changing in step But, with a growing portion of Chevrolet and Ford sales
with life-style changes, another eect of additional income coming from loaded higher priced models (Impala,
was a change in the taste of the American consumer. While Caprice, Galaxie and LTD), they were not exactly the bar-
the automobile had often been viewed at prior times in his- gain models they appeared to be at rst glance.
tory as either a luxury item, or a utilitarian vehicle, that at- Combining all of the factors mentioned above, one
titude changed after World War II. The utilitarian types gets a feel for where the market was headed and can better
were often viewed as the Fords, Chevrolets and Plymouths understand why certain models succeeded and others failed.
of the market as they were the traditional low-priced It is one goal of this book to explore these reasons, and to
value leader cars for their respective companies while Cadil- give the reader a better understanding of the market forces
lac, Lincoln and Chrysler were the luxury lines. During that contributed to the decisions manufacturers made dur-
the Depression era, the mid-price range cars came into ing the time frame. It is also a goal to detail the reasons con-
their own success. sumers made the choices they did based upon the infor-
Buick, Oldsmobile, Nash and Dodge had been suc- mation presented them at the time.
cessful earlier in this price category, but for diering rea-
sons. When the Depression hit, people who could aord a
car but didnt want to appear pretentious would often buy
a less-expensive car that looked more expensive. As the
Standard and Optional Equipment
economy improved, people would move up from Chevro- Through the Period
let to a Pontiac, as an example, just as Alfred Sloan of Gen-
eral Motors had laid out in his grand marketing plan of the As 946 models rolled o the line, many were carried
late 920s. So there was groundwork laid early on for suc- over from 942, and most of the 942 models had been de-
cess in the mid-price range. signed in the late 930s. Features that by 959 buyers could
After World War II, the reasons for an automobile not imagine buying a car without were often extras in 946.
company moving into the mid-price range were changing. These include such things as door armrests, sun visors, turn
More often than not, the mid-price cars were now getting signals, dual windshield wipers, ignition key starting, and
the innovations previously exclusive to the luxury brands: oor coverings, whether rubber or carpet. Most cars came
such features as air conditioning, power steering, and power with at least a drivers side armrest and sun visor as stan-
windows, all of which the typical consumer had thought so dard equipment, but the other features varied greatly.
novel just a few years prior. As the traditional mid-range Where accurate information could be found, some of these
cars were becoming more popular with the growing mid- items are noted in the Major Standard Equipment or
dle-income consumers, automobile manufacturers realized Major Options sections as appropriate. In general, most
they needed to give consumers what they wanted. What of the above listed items were standard equipment on all
happened next was a period of explosive growth in the mid- cars by the early to mid fties, so after this time period any
range market. First the traditional makes, Buick, Pontiac, mention of them is dropped.
Oldsmobile, Dodge, and Mercury, all expanded their line Most manufacturers made little eort to advertise
of models. They were also oering a full range of accessories what types of oor coverings were used, and as a result ac-
for their cars. As their sales grew, the lower-priced makes curate information was dicult to obtain. In general, dur-
began to see opportunity by moving up-market. Thus came ing the forties most cars were using black rubber oor mats
models such as the Chevy Bel Air (later Impala), the Ford front and rear, except for a few luxury makes. Later, some
Fairlane (later Galaxie), and Plymouth Belvedere (later makes adopted colored simulated carpet made of rubber,
Fury). By the end of the 959 model year, the middle-price and others turned to real carpet only for the front or rear
market was the dominant force in the industry. compartments (depending on manufacturer), and nally to
The 958 recession slowed this middle-class growth, full oor carpeting by the late fties. Where this informa-
but only briey. The 958 model year introduction of the tion was found for a particular car it is included; otherwise
Edsel is the most well-known failure in the era. It was the use the above statements as a general guideline. Also, head-
right concept at the wrong time, a car that might have been liner materials tended to be mostly cloth early on, and
more successful if introduced a few years earlier, or a few switched to vinyls by the end of the fties for many makes.
Introduction 12
There is other equipment that should be considered troduced their safety campaign in 956, which in-
as standard for most makes, with exceptions noted herein. cluded seat belts, padded dashboards and deep-dish
Such things as shock absorbers and drum type brakes are steering wheels as part of their safety package.
an example. Several makes introduced disc brakes during Electric window lifts (power windows). Developed in
the fties, so this will be noted where applicable. In the case 948 by Daimler Benz, electric window lifts became a
of engine lters, many manufacturers did not use engine oil common optional feature by 955 on most American
lters and used oil-bath air lters through the beginning cars, and would be standard on many of the luxury
of this period, until the paper cartridge type of both became cars. Hydraulically operated window lifts, more ap-
popular and readily available in the early fties. However propriately hydro-electric lifts, had been used by many
details of this type of equipment are beyond this books luxury makes through the 940s, but they were prone
scope. to leaks in the system. The shift to electric systems
Another issue is whitewall tire options. Due to mate- began in 953.
rial shortages immediately following World War II, and Rain-sensing convertible top lift. This feature was de-
during the Korean War, availability of whitewall tires was veloped by General Motors and rst appeared in some
restricted during 946, 947, 952 and early 953. In 946 of their Motorama show cars in the early 950s, such
and 947, manufacturers compensated for the lack of avail- as the LeSabre. It was later listed as an optional acces-
able tires by creating metal or plastic rings which mounted sory in sales literature for 955 Chevrolet Bel Air con-
onto the wheel and simulated a white sidewall. Many buy- vertibles, but it is not believed that it actually made it
ers found that they didnt really create the desired eect, and into production.
by 952, manufacturers did not even bother trying to fab- Turning headlamps. Headlamps that turn to light the
ricate a substitute, although there were aftermarket choices road ahead on a curve have a history that goes back to
available. the late 920s, when large luxury cars sometimes used
a system of driving lights that turned with the steering
wheel. It was never used on a large scale, and the idea
Technolog y was rst resurrected after the war by the 948 Tucker.
The Tucker used a third center-mounted headlamp
Many safety and comfort features rose to popularity with mechanical linkage that turned the headlamp as
after World War II as automakers struggled to keep up with the steering wheel was turned.
consumer demand. All the while, their dream cars often had Automatic dimming, light sensing rear view mirror.
advanced features that consumers didnt know they wanted Chrysler Corporation introduced the automatic dim-
until they appeared in their production automobiles. Below ming inside rear view mirror as an option on many of
are features that became popular during the 946959 its 959 models. Due to lack of interest by the public,
model years, with notes on their introduction. It is inter- it was dropped after a few years.
esting to note that many features viewed as modern tech- Disc brakes. Chrysler and Crosley share honors of being
nological advancements of the late 20th century and early the rst automobile manufacturers to put disc brakes
2st century actually had their beginnings during the post- into mass production on their 950 models. Chrysler
war period. Some would be touted as all-new features put them into limited production on the massive
fty years later. Crown Imperials, while Crosley oered them on any
model in its lineup. Crosley subsequently developed
Air conditioning. First introduced by Packard in 940, this problems with their disc brakes, and had to go back to
original system was expensive and had a lot of problems, drum brakes. But the technology was not lost on
and was quickly dropped. Then in 953, General Mo- Chrysler Corporation, which rened the idea and in-
tors introduced a lower-priced, more reliable system. troduced them as optional equipment on many of its
This trunk-mounted unit worked well, and then in 952 models.
954 Pontiac introduced an underhood unit. The un- High-compression, overhead valve, V8 engine. Intro-
derhood unit proved the better alternative as it used no duced by Oldsmobile on the 949 line. Popularized in
trunk space and t well within the engine compart- the lighter-weight 949 Oldsmobile 88, the OHV V8
ment, tying into the heater and defroster system. engine became an industry standard for many years
Interior air ltration. Introduced on the 956 Rambler as after. Chevrolets introduction of the small block V8
an option. engine in 955 set the benchmark for future V8s, as
Seat belts. First oered as an option on 950 Nash mod- evidenced by its basic design still being used fty years
els and the 948 Tucker. Seat belts were later put into later.
more widespread use when Ford Motor Company in- Self-adjusting brakes. First introduced by Studebaker in
 13 Introduction
950. It would take the Big Three several more years the 946 Playboy two-seat runabout. Ford later picked
to make use of this feature. up on the idea and introduced an electro-hydraulically
Memory seats. Mercury advertised this feature with its operated retractable hardtop for its 957, 958 and 959
all-new 957 models as the Seat-O-Matic, an elec- Fairlane 500 (Galaxie) Skyliner.
trically operated seat adjustment that would remember Trip computer. Though a full-function trip computer
seating positions for several dierent drivers. The would only be seen in later cars, the 957 Mercury
memory seat would soon appear in other makes such Turnpike Cruiser oered an average speed trip com-
as Imperial and Lincoln. puter.
Cruise control. Introduced by Chrysler Corporation on Electronic fuel injection. Chrysler introduced the rst
the 958 Imperial, and promptly followed by General successful electronic fuel injection on its high-perfor-
Motors as an option on the 959 Cadillac line. mance 300 series during 957 and 958.
Speed sensitive radio volume adjustment. First appeared Keyless entry and ignition starting. While this feature
as a listed option for the 957 Thunderbird. It is not did not make it into production in the fties, it made
known how many were actually produced, if any. its rst appearance on a concept car in the 956 GM
Retractable hardtop. A manual version was rst seen on Firebird II.
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 1
9
4
6

1946
Victory! After nearly four years of battles, sorrow, hard the new niceties of life presented itself. Life had changed.
labor and strife, the United States, and most of the rest of Now the stage was set for living the modern life-style.
the world, was about to return to some sense of normalcy. Studebaker was among the first manufacturers to get
For the first time since the invention and introduction of a postwar model onto the market. Their wartime effort had
the automobile, all U.S. civilian production and sales had been concentrated on production of military trucks. Stude-
ground to a halt in 1942 to support the countrys war ef- baker had a worldwide reputation for dependable, rugged
fort. For most automobile manufacturers, the past few years trucks. Construction of aircraft engines and short-track ve-
were spent busily producing the hardware of war. Most hicles also kept the Studebaker factories humming. Realiz-
marketing efforts were trained toward building morale and ing that the first company to introduce a new postwar car
company good will. Results of wartime production efforts could gain a substantial benefit, Studebaker by 1943 had
were widely publicized in articles and advertisements. And, work well under way on an all-new model, which would
as the countrys automotive fleet aged, it became important be introduced in the summer of 1946, as an all-new 1947
for the manufacturers to tout their reliability, longevity and model (tooling required for a new model could not be ac-
service offerings to keep customers interested and ready to complished while the war continued; hence the delay).
buy at the end of the war. However, with inventory and capacity available to start
Of course, not all was left to rest. Many cars had been production at the very end of 1945, a brief five-month run
restyled or redesigned immediately prior to the cessation of of 1946 models was introduced based upon the already
production in early 1942, so there were few new products tooled and production ready 1942 Champion models. The
well underway during the war years. But the design and en- short-lived 1946 models were dubbed the Skyway Cham-
gineering departments were kept busy with small projects pion. Styling changes were typical of many 1946 models,
to prepare for the postwar period. Companies such as generally amounting to new or revised grille and bodyside
Studebaker had new designs underway that could be in- chrome trim.
troduced by the end of the war. There were a few other Chrysler Corporation was also an early re-entrant to
changes caused by the war, such as the passage of name- the market. Much of their wartime production had centered
plates like Graham-Paige and the creation of Kaiser-Frazer on a large tank contract and a full line of rugged military
Corporation. The latter companys formation was at least trucks which included the Dodge Power Wagon. All of the
in part a result of the formers passing. Chrysler line had been redesigned for the 1941 model year,
Victory in Europe (V-E Day) was proclaimed on May save the Plymouth, which had been redesigned for 1940.
8, 1945, and Victory in Japan (V-J Day) followed on Au- Mechanically, Chrysler had introduced their popular line
gust 14, 1945. As the soldiers came home, family lives were of semi-automatic transmissions in 1941, and as a result
beginning to be rebuilt. Two-income households became they were upholding their highly regarded engineering rep-
more commonplace, as women put to work during the war utation as well. By the early spring of 1946, the lines were
retained their jobs or found newly created ones. New com- geared up for full production. Styling changes were mini-
munities of spacious suburban living with a new home, a mal as expected.
garage, modern amenities, and a lawn offered the promise General Motors wartime efforts were varied, and in-
of better living. Technology had advanced during wartime, cluded aircrafts and components, tanks, trucks, ammunition,
and as families and incomes grew, the opportunity to acquire shells, marine and diesel products. During 1943, GM was

15
1946 16
able to acquire the Yellow Truck & Coach Corporation and Packard production during the war concentrated on
proceeded to merge it with the General Motors Truck aircraft and marine engines. While a small company, they
Company to form the GMC Truck & Coach Division. were able to sustain profits during the war, but in 1945
General Motors also took the break in production as an op- they would face the same problems as all other manufac-
portunity to reorganize its massive organization. As prepa- turers with labor problems, repairing and reinstituting as-
rations began for resuming production, the Buick-Oldsmo- sembly lines and tooling. And of course, the reality of hav-
bile-Pontiac Assembly Division (aka B-O-P) was organized. ing to build cars that were now nearly four-year-old designs
For years, Cadillacs had been assembled exclusively in their became an issue. Packard faced further problems as Briggs
own plants, and would continue to be for many more years. built most of their bodies, so Packard assembly lines were
Chevrolet had been blessed with factories that consistently held up while Briggs resolved their own labor problems.
ran at or near capacity. But, with the mid-range cars shar- Production finally resumed in the fall of 1945, but mater-
ing major body components and even some mechanical fea- ial shortages particularly overwhelmed Packard, as the Big
tures, it became obvious that cost savings could be obtained Three seemed to get more of the available steel.
by organizing plants that could build more than one line The remaining manufacturers stories are detailed
of car as needed. The creation of B-O-P aided this devel- later, but suffice it to say, all the independent companies
opment strategy and would greatly benefit the company such as Nash, Hudson, and to a lesser extent Crosley were
for another 25 years, but would eventually become a lia- in the same situation as everyone else. Saddled with cars
bility as the cars identities became blurred. that were a minimum of four years old in design, and ris-
As the recovery began to set in, General Motors be- ing cost pressures, they scrambled to get everything back
came the lead target of a United Auto Workers strike in De- to normal and provide every car possible to a hungry pub-
cember of 1945. The wage issues were finally resolved in lic. For the most part, all were successful in their endeavor.
March 1946, with a resulting wage increase much higher Most light-duty trucks had continued in production,
than anticipated. The higher costs, combined with mater- on at least a small scale, throughout the wartime period for
ial shortages and ensuing higher material costs, resulted in military and government purchases, and getting the pro-
significant price increases in the marketplace. Prices of new duction lines readied for civilian production was a much
1946 models were generally 30 to 40 percent higher than easier matter than it was for the cars. Chevrolet, GMC,
comparable 1942 models, and prices rose several times Dodge, Ford, International, Crosley and Studebaker trucks
through the 1946 to 1948 period, despite government ef- were all on sale for the public by the early part of 1946. No
forts to contain them. But it wasnt only a GM problem, it major changes were made to the prewar designs, but most
was industry-wide, even crossing all industries, and the re- would be updated within the next few years. An interest-
sult was a period of several years of inflation. As for prod- ing truck model came from Hudson, known as the Model
ucts, the Generals line was essentially carried over from 58 Pickup. This forerunner of the Ford Ranchero and
1942, although GM seemed to pay more attention to new Chevy El Camino blended a Hudson body, from the B-pil-
grille styling and chrome trim changes than did other man- lars forward, with a typically styled pickup bed. While
ufacturers. Perhaps the thinking was that first impressions trucks are not covered in this book, it is worth noting that
are what matter, and a new front end could do more to say these trucks were built on the regular Hudson car chassis
new car than any other change in the car. stretched 7 inches to a 128 inch wheelbase, were powered
Ford Motor Company was the earliest manufacturer by the Hudson 212 CID 6-cylinder, and carried a Gross Ve-
to get production lines going, but they had so many facto- hicle Weight Rating (GVWR) of 4800 lbs., in line with
ries that it was a relatively easy process as compared to contemporary 1 2 ton pickups. Base price was $1,154, which
smaller companies. They had spent the war years building definitely put it at the higher end of the price range for
B-24 bombers, aircraft engines and the famous general- light-duty trucks, being $200 higher than a base Ford 6-
purpose GP Jeep vehicle. Fords postwar products were cylinder pickup, and $400 higher than the early 1946 model
changed similarly to everyone elses, wearing small facelifts, Chevy 6-cylinder pickups. However, for someone looking
but little in meaningful new style or engineering. The end for a light-duty truck they could use around town, which
result was still a great car, as Ford had just restyled the line looked nice and drove comfortably, this truck did the job.
in 1941, so their cars still looked modern. And, of course, Note that for all Chrysler Corporation divisions dur-
Ford had the only low-priced V8 engine in the market- ing this period, production records by model year were not
place, so its bragging rights continued in that arena. When maintained (with rare exception); rather only a total by
the Indianapolis 500 race was run in 1946 after a four year body style was kept for 1946 through 1948. See the 1948
hiatus, a welcome sign of the resumption of the return to Chrysler section for body style breakouts. Totals listed for
normal life, the pace car was Fords ultimate luxury car, a 1946 for each series are estimated based upon serial num-
Lincoln Continental Convertible. bers and calendar year sales reporting.
 17 1946 Buick
Number of models and body types offered: 167, down
1
1946 Overview and Changes from 1942 from 276. 9
Total industry production: 2,208,924, up 95.05%.
Industry average base price: $1,847, up 21.89%.
Industry price range : $749 for the Crosley 2-Door
4
Number of manufacturers for model year: 17, no Sedan to $4,609 for the Cadillac Series 75 Fleetwood 6
change. 4-Door Imperial Sedan.

BUICK
When better automobiles are built ... Buick will build them.

Production of Buicks resumed in late 1945. New Spe- fender lines similar to those of the Roadmaster, which
cial models were among the last to return to the showrooms sloped downward back through the doors to the front of the
after the end of the war, and a smaller range of models was rear fender, creating a flowing line. Supers and Roadmas-
offered compared to 1942. The sporting Century, the A- ters also wore a similar single piece of stainless trim down
bodied Special, and the luxurious Limited series were gone. the lower bodyside.
The 1946 Special was the sole remaining B-body Buick Interiors continued in typical Buick high fashion. The
from the prewar era, and it was trimmed down to one 2- Specials were treated to broadcloth upholstery with spark-
Door and one 4-Door offering, while the Estate Wagon ling chromium hardware. Super models added Foamtex
was moved up to the Super line. Estate Wagons used cushions, finer fabrics, rear seat center armrests and wood-
wooden upper body construction made by Ionia Manufac- grained trim. The top of the line Roadmasters used a plush
turing. The remainder of the Super and Roadmaster lines gray fabric with darker gray trim giving it a very luxurious
continued for 1946. look and feel.
The easiest method of identifying a 1946 Buick from Under the hood, things continued as generally simi-
the front is to look for the small lateral openings at the top lar to the 1942 models. The Specials 248 CID 8-cylinder
of the grille. Exterior trim on the Special continued as in engine was basically unchanged. However, the Super took
1942 with a set of dual chrome strips along the lower body a slight downgrade by using the Specials 110 horsepower en-
from the front wheel opening to the back edge of the rear gine, whereas in 1942 it had used a dual-downdraft carbu-
fender skirts. Front fender lines on the Special also contin- retor, which helped create 118 horsepower. The Roadmas-
ued the prewar design, stopping about a foot into the front ter took a similar hit in horsepower, having 21 fewer than
door, then curving downward. Super models gained front in 1942.

Roadmaster 2-Door Convertible Super 4-Door Estate Wagon

Special 2-Door Sedanet Coupe

1946 Buick 18

Model year production: 149,395, up 58.2% from 1942. Serial number identification: Eight digit code read as follow:
Domestic market share: 6.76% (5th place). 1st digit indicating assembly plant code from above, fol-
Base price range: $1,522 to $2,594. lowed by sequential number by plant Flint, 14364445 to
Buick average base price: $1,975, up 27.49%. 14524130; Southgate, 24380001 to 24511494; Linden,
Introduction date: Super October 1945; Roadmaster July 34390001 to 34429256; Fairfax, 44415001 to 44419786.
1946; Special November 1946. Style number can be found on body identification plate.
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, Ionia denotes the builder of wagon bodies for Buick.
NJ (3); Fairfax (Kansas City), KS (4).

Powertrains
Compression
Engine Ratio Gross HP Transmission Special & Super Roadmaster
248 CID, 2-bbl., valve-in-head, 8-cyl. 6.3:1 110 3-speed manual S -
320.2 CID Fireball, 2-bbl., valve-in-head, 8-cyl. 6.6:1 144 3-speed manual - S

Major Options Paint Colors

Special Super Roadmaster Code
Weather-Warden heater/defroster $ $ $ Black 01
Sonomatic AM radio $ $ $ Nightshade Blue Metallic 02
Auxiliary driving lights $ $ $ Canterbury Blue Metallic 03
Exterior spotlight $ $ $ Verde Green 04
E-Z-I non-glare rear view mirror $ $ $ Sherwood Green Metallic 05
Outside rear view mirror $ $ $ Brunswick Green Metallic 06
Vanity visor mirror $ $ $ Royal Maroon Metallic 07
White sidewall discs $ $ $ Dusty Gray 08
Options common to most models. Items may be standard equipment, op-
Rivermist Gray 09
tional at different pricing, or unavailable on certain models. This chart is Rivermist Gray over Dusty Gray 10
only a guide. Brunswick Green Metallic
over Sherwood Green Metallic 11
Lehigh Gray Metallic 13
Sequoia Cream 14

Special
Its a Field-Pacing Beauty The Buick Special.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through first series 1949.
Wheelbase 121.0"
Percentage of divisions sales volume: 2.01%.
Length 207.5"
Primary competition: DeSoto Custom, Hudson Super, Mercury, Width 77.5"
Nash Ambassador, and Oldsmobile 76/78 Series. Height 66.7"
Notable changes: Restyled grille, detail changes. Legroom front 42.5"
Major standard equipment: Cloth seats, rubber floor mats, ash re- Legroom rear 42.5"
ceiver, map light, glove compartment light, turn signals, trunk Headroom front 38.0"
light, automatic choke, twin stainless moldings on front and rear Headroom rear 35.8"
fenders, and 6.50 16, 4-ply BSW tires. Cargo capacity (cu. ft.) 17.5
Fuel capacity (gals.) 19.0
 19 1946 Buick

Models Available
1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production LY 4
Special 2-Door Sedanet, 6-p., Model 46S
Special 4-Door Sedan, 6-p., Model 41
4407
4409
$1,522
$1,580
+31.70%
+31.30%
3670
3720
1,350
1,649
-88.62%
-90.41%
6
TOTALS Avg. price $1,551 +29.57% Production 2,999 -90.84%

Super
Super is the name ... and Superfine the quality.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 124.0"
Percentage of divisions sales volume: 76.98%.
Length 212.4"
Primary competition: Chrysler Saratoga, Hudson Commodore, Width 78.6"
Packard Clipper Eight, and Oldsmobile 98. Height 64.9"
Notable changes: Restyled grille, detail changes. Legroom front NA
Major standard equipment: Cloth seats (cloth and leather trim in Legroom rear NA
convertible), rubber floor mats, two-toned wood grained instru- Headroom front NA
ment panel, deluxe steering wheel, clock, turn signals, automatic Headroom rear NA
choke, lower body full-length stainless trim, rear fender skirts, and Cargo capacity (cu. ft.) NA
6.50 16, 4-ply BSW tires. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Sedanet, 6-p., Model 56S 4507 $1,741 +31.00% 3795 34,235 +114.25%
Super 2-Door Convertible, 6-p., Model 56C 4567 $2,046 +31.21% 4050 5,931 +141.69%
Super 4-Door Sedan, 6-p., Model 51 4569 $1,822 +31.89% 3935 74,045 +362.75%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $2,594 NEW 4170 786 NEW
TOTALS Avg. price $2,051 +44.13% Production 114,997 +248.12%

Roadmaster
Master of the road ... in Performance, Style and Beauty.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 129.0"
Percentage of divisions sales volume: 21.02%.
Length 217.2"
Primary competition: Cadillac Series 61, Chrysler New Yorker, and Width 78.6"
Packard Clipper Eight. Height 65.2"
Notable changes: Restyled grille, detail changes. Legroom front NA
Major standard equipment: Finer grade cloth seats, two-toned Legroom rear NA
wood grained instrument panel (body color on convertibles), rub- Headroom front NA
ber textured floor mats, deluxe steering wheel, clock, multiple ash Headroom rear NA
receivers, turn signals, automatic choke, rear fender skirts, and Cargo capacity (cu. ft.) NA
7.00 15 BSW tires. Fuel capacity (gals.) 19.0
1946 Cadillac 20

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Sedanet, 6-p., Model 76S 4707 $2,014 +32.82% 4095 8,226 +232.90%
Roadmaster 2-Dr. Convertible, 6-p., Model 76C 4767 $2,347 +29.60% 4345 2,576 +406.09%
Roadmaster 4-Door Sedan, 6-p., Model 71 4769 $2,110 +32.70% 4165 20,597 +280.16%
TOTALS Avg. price $2,157 +31.60% Production 31,399 +273.89%

CADILLAC
Americas Finest Motor Car. New in Appearance ... New in Performance.

The 1946 model Cadillacs reflected little change from Sales came easily during this period, and as with most
their prewar 1942 counterparts. New hood ornaments with manufacturers, the only things holding Cadillac back from
a V and Cadillac crest replaced the winged Goddess hood selling more cars were the continuing material shortages
ornament of the 1942 models. New emblems could be and union strikes. Even with prices increasing by $500
found on the rear deck also. Rectangular parking lights $900 on a model for model basis, demand existed since a
were used at the front instead of the earlier round units. An- new Cadillac had not been available in nearly four years.
other distinguishing feature was the Cadillac name in block As for individual series, the Series 62 Deluxe was dropped,
letters on the side of the front fenders. The first models built but the Convertible model moved to the regular Series 62
when production resumed were Series 62 4-Door Sedans, line. The Series 61, which had been essentially the LaSalles
with the Series 61 line being the last to return to produc- replacement, continued using General Motors B-body
tion. Not adhering to these changes was the Series 75 Fleet- shared with the Buick Super, Oldsmobile 70 Series and
wood, which did not share its body with any other GM Pontiac Streamliner series. Also continued were the Series
product. In general, the Series 75 continued with a prewar 62, 60 Special and 75 Fleetwood. The slow-selling Series
look, still carrying the Turret-Top roof and a grille sim- 63 and 67 were no longer in the model lineup.
ilar to the 1942 Cadillac.

Cadillac Series 62 4-Door Sedan

Model year production: 27,900, up 68.9% from 1942. Engine and serial number identification: Seven-digit code
Domestic market share: 1.26% (14th place). for engine number (used as serial number). For all cars the
Base price range: $2,022 to $4,609. number is stamped on front right cylinder block above
Cadillac average base price: $3,269, up 18.98%. water pump numbered at right angle to crankshaft. Series
Introduction date: Series 62 October 1945; Series 61 May motors numbered as follows: 61 5400001 to 5403001;
1946; Series 60S and 75 August 1946. 62 8400001 to 8418566; 60 Special 6400001 to
Assembly plants: Detroit, MI (1). 6405700; 75 34000001 to 3401927.
 21 1946 Cadillac

Powertrains
1
Compression
9
Engine Ratio Gross HP Transmission All Models 4
346 CID, 2-bbl., L-head, V8 7.25:1 150 3-speed Synchromesh manual
Hydra-Matic Automatic
S
$166
6
Major Options Paint Colors
61 62 60 Special 75 Fleetwood Code
Heater $ $ $ $ Black 1
Radio and antenna $ $ $ $ Antoinette Blue 2
Fog lights $ $ $ $ Cavern Green 3
Exterior spotlight $ $ $ $ Gunmetal Gray Metallic 4
Full-wheel covers $19 $19 $19 S Ivy Green Metallic 5
White sidewall discs $ $ $ $ Sussex Gray Metallic 8
Options common to most models. (S = Standard equipment) Items may
Madeira Maroon Metallic 9
be standard equipment, optional at different pricing, or unavailable on Honey Beige Metallic 16
certain body styles. This chart is only a guide. Belden Blue Metallic 17
London Gray 120
Seine Blue Metallic 121

Series 61
Designed to bring Cadillacs incomparable performance,
comfort and safety to the widest group of owners.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 126.0"
Percentage of divisions sales volume: 10.75%.
Length 215.0"
Primary competition: Buick Roadmaster, Chrysler New Yorker and Width 80.8"
Packard Clipper. Height 60.5"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
electric clock, black rubber rear fender gravel guards, rear fender skirts, Headroom front NA
directional signals, dual downdraft carburetor with automatic choke, Headroom rear NA
Super-Safe hydraulic brakes, small hubcaps, and 7.00 15 low pres- Cargo capacity (cu. ft.) NA
sure BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 61 2-Door Club Coupe, 6-p. 6107 $2,022 +29.60% 4065 800 -67.61%
Series 61 4-Door Sedan, 6-p. 6109 $2,146 +30.30% 4145 2,200 -31.12%
TOTALS Avg. Price $2,084 +29.93% Production 3,000 -47.03%
1946 Cadillac 22

Series 62
A splendid blend of luxury and practicality.
Nameplate year of origin: 1940. Measurements
Current bodystyle lifespan: 1941 through 1947.
Wheelbase 129.0"
Percentage of divisions sales volume: 66.54%.
Length 220.0"
Primary competition: Lincoln V12, Packard Super Clipper. Width 80.8"
Notable changes: Restyled grille, trim and detail changes. Height 66.7"
Major standard equipment: Cloth interior trim, full floor covering, Legroom front NA
electric clock, black rubber rear fender gravel guards, rear fender skirts, Legroom rear NA
directional signals, dual downdraft carburetor with automatic choke, Headroom front NA
Super-Safe hydraulic brakes, small hubcaps, and 7.00 15 low pres- Headroom rear NA
sure BSW tires. Convertible adds: Leather interior trim and Hydra- Cargo capacity (cu. ft.) NA
electric convertible top, front seat and front windows. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Club Coupe, 6-p. 6207 $2,249 +34.90% 4100 2,323 +351.07%
Series 62 2-Door Convertible, 6-p. 6267 $2,521 +24.80% 4462 1,342 +335.71%
Series 62 4-Door Sedan, 6-p. 6269 $2,324 +32.50% 4240 14,900 +737.08%
TOTALS Avg. Price $2,365 +30.95% Production 18,565 +280.74%

Series 60 Special
Combining all of Cadillacs traditional luxury and performance,
with the most advanced of ultra-smart styling.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 133.0"
Percentage of divisions sales volume: 20.43%.
Length 224.0"
Primary competition: Lincoln Continental, and Packard Custom Super Width 80.8"
Clipper. Height 66.7"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, Hydra-electric Legroom rear NA
front seat, full floor carpeting, electric clock, chrome rear fender gravel Headroom front NA
guards, rear fender skirts, directional signals, dual downdraft carbure- Headroom rear NA
tor with automatic choke, Super-Safe hydraulic brakes, small hub- Cargo capacity (cu. ft.) NA
caps, and 7.00 15 low pressure BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6069 $3,054 +25.40% 4348 5,700 +204.16%
TOTALS Avg. Price $3,054 +21.58%* Production 5,700 +204.16%
*Difference in percentages due to Divided Sedan model being discontinued
 23 1946 Chevrolet
1
Series 75 Fleetwood 9
The worlds most luxurious automotive creation. 4
6
Nameplate year of origin: 1936. Measurements
Current bodystyle lifespan: 1941 through 1949.
Wheelbase 136.0"
Percentage of divisions sales volume: 2.28%.
Length 227.0"
Primary competition: Chrysler Crown Imperial. Width 82.3"
Notable changes: Trim and detail changes. Height 71.7"
Major standard equipment: Broadcloth interior trim, full floor carpeting, Legroom front 42.0"
electric clock, full-length lower body trim molding, hood, bodyside and Legroom rear NA
beltline moldings, stainless steel enclosed running boards, rear fender skirts, Headroom front 36.8"
directional signals, dual downdraft carburetor with automatic choke, Headroom rear 35.4"
Super-Safe hydraulic brakes, large hubcaps, and 7.60 16 low pressure Cargo capacity (cu. ft.) NA
BSW tires. 7-passenger and 9-passenger Sedans add: auxiliary jump seats. Fuel capacity (gals.) 24.0

Models Available
Base Change from Shipping Model Year Change from
Model No. FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 6-p. 7519 $4,238 +28.19% 4848 150 -26.83%
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $4,415 +27.64% 4865 225 0.00%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $4,609 +27.57% 4926 221 -48.60%
Series 75 Fleetwood Business 4-Door Sedan, 9-p. 7523L $4,093 +29.85% 4840 22 -24.14%
Series 75 Fleetwood Imperial Business 4-Door Sedan, 9-p. 7533L $4,286 +29.64% 4850 17 +183.33%
TOTALS Avg. Price $4,328 +18.95% Production 635 -42.27%

CHEVROLET
The new 1946 Chevrolet brings you the proved features that
have made Chevrolet the most popular of all low-priced cars.

Nineteen-forty-six Chevrolet models arrived late in cluding a slight wraparound at the ends and a barely no-
1945 and received changes typical to General Motors and ticeable V point. Otherwise styling continued as on pre-
other manufacturers lines. A new grille featuring four hor- war cars, including Modern, Door-Action Fenders (the
izontal bars under a top bar that curved down at each end front fenders extending onto the front doors).
to form a simple yet pleasing grille design was the primary The 1942 sub-series nameplates were promoted. Style-
change. Rectangular parking lights were relocated to each master replaced the Master DeLuxe Stylemaster, and Fleet-
end of the grille and a new hood ornament was placed on master replaced the Special DeLuxe Fleetmaster. Techni-
the front of the hood. A decorative stainless steel trim piece cally the Fleetline models were the top line Chevrolets, but
ran front to back at door handle level on the bodyside of they were a sub-series of the Fleetmaster series, and there-
all models, except the Station Wagon, which was still wood fore are included with the parent series in the listings below,
bodied. Fleetmaster Fleetline models sported three chrome as most important features were shared. The Fleetline
strips behind each wheel opening for added distinction. model numbers are also numbered within the Fleetmaster
Front and rear bumpers, advertised as Car-Saver series. Otherwise, the GM A-body Chevys continued with
bumpers, were redesigned to provide more protection, in- few changes from the 1942 models.
1946 Chevrolet 24

Fleetmaster 4-Door Sedan

Fleetmaster Fleetmaster instrument panel

Model year production: 398,028, up 56.6% from 1942. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 18.02% (2nd place). cated on right front door hinge pillar and read as follow:
Base price range: $1,098 to $1,712. First number is assembly plant, followed by series designa-
Chevrolet average base price: $1,278, up 35.63%. tion of DJ for Stylemaster and DK for Fleetmaster; re-
Introduction date: Stylemaster November 1945; Fleetmas- maining digits are consecutive serial number, DJ-1001
ter April 1946; Station wagons May 23, 1946; Fleetmas- through 56896 and DK-1001 through 58678. Example:
ter Fleetline November 5,1946. 1DJ1001 is a 1946 Stylemaster built at Flint, MI, serial num-
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- ber 1001. Body style is determined from plate affixed to fire-
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, wall.
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis,
MO (3); and Tarrytown, NY (2).

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl. 6.5:1 90 3-speed manual S

Major Options Paint Colors

All models Code
Heater $ Maryland Black 336
Heater and defroster $ Martial Maroon Metallic 337
Deluxe in-dash heater and defroster $ Ensign Blue Metallic 338
Windshield washer $ Volunteer Green Metallic over Seafoam Green 339
Deluxe steering wheel $ Scout Brown over Sport Beige 340
Radio $ Fleet Blue Metallic over Wing Blue Gray 341
Deluxe pushbutton radio $
Radio antenna $
Hubcaps $
Wheel trim rings $
White sidewall discs $
Options common to most models. Items may be stan-
dard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
 25 1946 Chevrolet
1
Stylemaster 9
New beauty-leader styling enhanced by sparkling 4
colors distinguish every new 1946 Chevrolet. 6
Nameplate year of origin: 1942. Measurements
Current bodystyle lifespan: 1941 through 1948.
Wheelbase 116.0"
Percentage of divisions sales volume: 42.70%.
Length 197.8"
Primary competition: Ford DeLuxe, Plymouth DeLuxe and Studebaker Width 73.4"
Champion. Height 66.1"
Notable changes: Restyled grille, trim and detail changes. Legroom front 41.0"
Major standard equipment: Cloth upholstered full-width cushion seats, Legroom rear 39.0"
adjustable front seat, front rubber floor mat, rubber covered safety- Headroom front 37.5"
tread concealed running boards, rear compartment package shelf, dri- Headroom rear 35.8"
ver-side sun visor, three-spoke steering wheel, trunk lock, electric lug- Cargo capacity (cu. ft.) 17.0
gage compartment light, lower body stainless trim, rubber rear fender Fuel capacity (gals.) 16.0
gravel shield, and 6.00 16 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Stylemaster 2-Door Business Coupe, 2-p. DJ-1504 $1,098 +34.89% 3105 14,267 +76.38%
Stylemaster 2-Door Sport Coupe, 5-p. DJ-1524 $1,137 +39.40% 3130 19,243 +10.33%
Stylemaster 2-Door Town Sedan, 5-p. DJ-1502 $1,152 +34.42% 3170 61,104 +45.93%
Stylemaster 4-Door Sport Sedan, 5-p. DJ-1503 $1,205 +34.04% 3175 75,349 +434.66%
TOTALS Avg. price $1,148 +34.43% Production 169,963 +108.55%

Fleetmaster
Outstandingly distinctive styling, which sets it apart, in a class by itself.

Nameplate year of origin: 1942. Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 57.30%. Cars Wagon
Primary competition: Dodge DeLuxe, Ford Super Deluxe, Nash 600 Wheelbase 116.0" 116.0"
and Plymouth Special Deluxe. Length 197.8" 207.5"
Notable changes: Restyled grille, trim and detail changes. Width 73.4" 73.4"
Major standard equipment: Cloth upholstered full-width cushion seats, Height 66.1" 69.4"
adjustable front seat, assist straps, robe cords, front rubber floor mat Legroom front 41.0" NA
with carpeted inserts, rubber covered safety-tread concealed running Legroom rear 39.0" NA
boards, front door armrests, rear compartment package shelf, dome Headroom front 37.5" NA
light, clock, cigarette lighter with ashtray, dual sun visors, two-spoke Headroom rear 35.8" NA
steering wheel, trunk lock, electric luggage compartment light, win- Cargo capacity (cu. ft.) 17.0 NA
dow frame moldings, lower body stainless trim, rubber rear fender Fuel capacity (gals.) 16.0 16.0
gravel shield, and 6.00 16 BSW tires. Station wagon adds: Steel cowl,
windshield pillars and underbody with Mahogany and natural wood
finish framework, reinforced leatherette top, single tail and stop light
(as opposed to dual on cars), and bumperettes with guards on rear (as
opposed to full bumper). Fleetline adds: Fleetweave broadcloth up-
holstery on full-width cushioned seats, and three stainless Speed-line
trim pieces at each wheel opening.
1946 Chrysler 26

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fleetmaster 2-Door Sport Coupe, 5-p. DK-2124 $1,212 +34.07% 3145 27,036 +21.86%
Fleetmaster 2-Door Town Sedan, 5-p. DK-2102 $1,225 +34.03% 3190 56,538 +43.42%
Fleetmaster 2-Door Convertible, 5-p. DK-2134 $1,476 +28.24% 3445 4,508 +281.39%
Fleetmaster 4-Door Sport Sedan, 5-p. DK-2103 $1,280 +33.75% 3225 73,746 +134.55%
Fleetmaster 4-Door Station Wagon, 8-p. DK-2109 $1,712 +46.70% 3465 804 -23.94%
Fleetmaster Fleetline 2-Door Aero Sedan, 5-p. DK-2144 $1,249 +32.73% 3165 57,932 -6.34%
Fleetmaster Fleetline 4-Door Sportsman Sedan, 5-p. DK-2113 $1,309 +33.16% 3240 7,501 -48.38%
TOTALS Avg. price $1,352 +37.12% Production 228,065 +31.53%

CHRYSLER
The Beautiful Chrysler.

Chrysler stylists were busy as the war period was wind- continued, but instead of the prewar station wagon model,
ing down, readying updated designs for resumption of pro- the 1946 now came in 4-Door Sedan and 2-Door Con-
duction. While still based on the new-for-1942 body de- vertible body styles. The Town & Country C-38 6-cyclin-
signs, the 1946 models featured new front fender lines that der continued being Windsor-based, while the C-39 8-cy-
flowed back smoothly into the front doors. This was a clinder models were now New Yorkerbased. The revised
styling trend that began in the immediate prewar period, line gave Chrysler a unique car to distinguish it from its
and all manufacturers were scrambling to have the latest de- competitors. In an interesting side note to the Town &
sign statement. Other new styling elements were an intri- County series, seven 2-Door Hardtops were built, making
cate, die-cast egg-crate grille and redesigned bumpers, them the first of that body style. Being hand-built proto-
which were used through the 1948 season and into the 1949 types, rather than production models, they are not in-
first-series cars. cluded in the statistics that follow. Also, three other Town
Chrysler engineers created a revised Prestomatic semi- & Country body styles were listed, but did not reach pro-
automatic transmission for the postwar cars. Other new duction, a Roadster, Brougham Sedan and Custom Club
features included a gas tank filter and dual-cylinder front Coupe. Other model changes from 1942 included the dis-
wheel brakes. continuance of the 4-Door Town Sedan model in all series,
The Town & Country steel and wood bodied models and the dropping of Crown Imperial 4-Door Sedans.

New Yorker 4-Door Sedan

Chrysler
 27 1946 Chrysler
1
Model year production: 77,571, up 112.05% from 1942.
Domestic market share: 3.51% (11th place).
Serial number identification: Located on left front hinge pil-
lar. C-38 series: Eight digit code as follows Royal,
9
Base price range: $1,431 to $3,875.
Chrysler average base price: $1,970, up 28.06%.
70011001 to 70023022; Windsor, 70515001 to 70564428;
Town & Country 6, 71000001 to 71000127. C-39 series:
4
Introduction date: Royal, Windsor, Saratoga and New
Yorker January 16, 1946; Windsor Convertible March
Seven digit code as follows Saratoga, 6765001 to
6766545; New Yorker, 7025001 to 7037248; Town &
6
11, 1946; 8-passenger models April 24, 1946; Town & Country 8, 7400001 to 7402036. C-40 series: Seven digit
Country August 1946; Crown Imperial November 1946. code as follows Imperial, 7810001 to 7810166.
Assembly plants: Detroit, MI.

Powertrains
Compression
Engine Ratio Gross HP Transmission C-38 series C-39 series C-40 series
250.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 114 3-speed manual S - -
Fluid Drive $33 - -
Prestomatic Transmission $52 - -
323.5 CID, 1-bbl., L-head, 8-cyl. 6.7:1 135 Fluid Drive - S -
Prestomatic Transmission - $52 S

Major Options
Royal Windsor Town & Country Saratoga New Yorker Crown Imperial
All-Weather air control system $ $ $ $ $ $
Comfort Master heater $ $ $ $ $ $
6-tube radio $ $ $ $ $ $
8-tube radio $ $ $ $ $ $
Electric clock $ S S S S S
Radio antenna (basic) $ $ $ $ $ $
White sidewall discs $15 $15 $15 $15 $15 S
Highlander interior upholstery $ $ $ $ $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code Code
Military Blue 1 Meadow Green 6 Regal Maroon 16
St. Clair Blue 2 Dove Gray 7 Sumac Red 17
Newport Blue 3 Gunmetal 8 Palace Brick Brown 20
Heather Green 4 Catalina Tan 9
Polo Green 5 Black 15

Royal
The Beautiful Chrysler Royal.

Nameplate year of origin: 1937. Also used on 1933 Royal Eight. Measurements
Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 15.50%.
All but 8-pass.
8-pass. Sedan Sedans
Primary competition: Hudson Super, Nash Ambassador, Oldsmobile 76
and Packard Clipper 6. Wheelbase 121.5" 139.5"
1946 Chrysler 28

Notable changes: Restyled front end, trim and detail changes. Measurements (cont.)
Major standard equipment: Pile fabric or broadcloth interior trim, rub-
All but 8-pass.
ber floor covering in front compartment, carpeted rear compartment
8-pass. Sedan Sedans
(rubber covered in 3-passenger coupe), directional signals, two-speed
electric windshield wipers, luggage compartment light, Safe Guard Length 208.3" 226.3"
hydraulic brakes, small hubcaps, and 6.50 15 BSW tires. Club coupe Width 77.8" 77.8"
and 8-passenger sedans add: Carpeted front compartment. Eight-pas- Height NA NA
senger sedans add: Two rear compartment jump seats, reverse-hinged Legroom front NA NA
rear doors, and 7.00 15 BSW tires. Legroom rear NA NA
Headroom front NA NA
Headroom rear NA NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Coupe, 3-p. C-38S $1,431 +33.12% 3373 NA* NA
Royal 2-Door Brougham Sedan, 6-p. C-38S $1,526 +32.24% 3458 NA* NA
Royal 2-Door Club Coupe, 6-p. C-38S $1,551 +32.79% 3443 NA* NA
Royal 4-Door Sedan, 6-p. C-38S $1,561 +32.63% 3523 NA* NA
Royal 4-Door Sedan, 8-p. C-38S $1,943 +26.58% 3977 NA* NA
Royal 4-Door Sedan Limousine, 8-p. C-38S $2,063 +28.54% 4022 NA* NA
TOTALS Avg. Price $1,679 +31.54% Production 12,020 +25.68%
*For body style production totals for 19461948, see 1948 Chrysler section.

Windsor
The Beautiful Chrysler Windsor.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series1949.
Percentage of divisions sales volume: 63.72%. All but 8-pass
Primary competition: DeSoto Custom, Hudson Commodore, and Mer- 8-pass. Sedans
cury. Wheelbase 121.5" 139.5"
Notable changes: Restyled front end, trim and detail changes. Length 208.3" 226.3"
Major standard equipment: Two-tone wool broadcloth interior trim, Width 77.8" 77.8"
rear seat center folding armrest, carpeted floors, directional signals, Height NA NA
electric clock, two-speed electric windshield wipers, luggage compart- Legroom front NA NA
ment light, Safe Guard hydraulic brakes, small hubcaps, and 6.50 Legroom rear NA NA
15 BSW tires. Convertible adds: Power top. Eight-passenger sedan Headroom front NA NA
adds: Two rear compartment jump seats, reverse-hinged rear doors, Headroom rear NA NA
and 7.00 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Coupe, 3-p. C-38W $1,481 +29.91% 3383 NA* NA
Windsor 2-Door Brougham Sedan, 6-p. C-38W $1,591 +30.41% 3468 NA* NA
Windsor 2-Door Club Coupe, 6-p. C-38W $1,601 +30.37% 3448 NA* NA
Windsor 2-Door Convertible, 6-p. C-38W $1,861 +31.06% 3693 NA* NA
 29 1946 Chrysler
Change from Shipping Model Year Change from
1
Model No. Base FADP LY Wt. (lbs.) Production LY 9
Windsor 4-Door Sedan, 6-p.
Windsor 4-Door Sedan, 8-p.
C-38W
C-38W
$1,611
$1,993
+28.37%
+24.17%
3528
3997
NA*
NA*
NA
NA
4
Windsor 4-Door Sedan Limousine, 8-p.
TOTALS
C-38W
Avg. Price
$2,113
$1,750
+25.40%
+29.07%
4052 NA*
Production 49,426
NA
+268.08%
6
*For body style production totals for 19461948, see 1948 Chrysler section.

Saratoga
The Beautiful Chrysler Saratoga.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 127.5"
Percentage of divisions sales volume: 1.99%.
Length 214.3"
Primary competition: Buick Super, Hudson Commodore, Oldsmobile 98, and Width 77.8"
Packard Clipper Eight. Height NA
Notable changes: Restyled front end, trim and detail changes. Legroom front NA
Major standard equipment: Pile fabric or broadcloth interior trim, rubber Legroom rear NA
floor covering in front compartment, carpeted rear compartment (rubber Headroom front NA
covered in 3-passenger coupe), directional signals, electric clock, two-speed Headroom rear NA
electric windshield wipers, luggage compartment light, Safe Guard hy- Cargo capacity (cu. ft.) NA
draulic brakes, small hubcaps, and 7.00 15 BSW tires. Club coupe adds: Fuel capacity (gals.) 20.0
carpeted front compartment.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Coupe, 3-p. C-39K $1,753 +32.30% 3817 NA* NA
Saratoga 2-Door Brougham Sedan, 6-p. C-39K $1,838 +34.65% 3875 NA* NA
Saratoga 2-Door Club Coupe, 6-p. C-39K $1,848 +33.91% 3892 NA* NA
Saratoga 4-Door Sedan, 6-p. C-39K $1,863 +32.60% 3972 NA* NA
TOTALS Avg. Price $1,826 +31.81% Production 1,544 -3.14%
*For body style production totals for 19461948, see 1948 Chrysler section.

New Yorker
The Beautiful Chrysler New Yorker.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Wheelbase 127.5"
Current bodystyle lifespan: 1942 through first-series 1949.
Length 214.3"
Percentage of divisions sales volume: 15.79%. Width 77.8"
Primary competition: Buick Roadmaster, Cadillac Series 61 and Packard Height NA
Super Clipper. Legroom front NA
Notable changes: Restyled front end, and trim and detail changes. Legroom rear NA
Major standard equipment: Two-tone wool broadcloth interior trim, Headroom front NA
rear seat center pull-down armrest, full floor carpeting, directional Headroom rear NA
1946 Chrysler 30

signals, electric clock, two-speed electric windshield wipers, luggage Measurements (cont.)
compartment light, Safe Guard hydraulic brakes, small hubcaps, and
Cargo capacity (cu. ft.) NA
7.00 15 BSW tires. Convertible adds: Power top and outside rear
Fuel capacity (gals.) 20.0
view mirror.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Coupe, 3-p. C-39N $1,853 +33.79% 3837 NA* NA
New Yorker 2-Door Brougham Sedan, 6-p. C-39N $1,938 +34.58% 3932 NA* NA
New Yorker 2-Door Club Coupe, 6-p. C-39N $1,948 +34.34% 3897 NA* NA
New Yorker 2-Door Convertible, 6-p. C-39N $2,193 +33.72% 4132 NA* NA
New Yorker 4-Door Sedan, 6-p. C-39N $1,963 +33.08% 3987 NA* NA
TOTALS Avg. Price $1,979 +33.27% Production 12,247 +16.11%
*For body style production totals for 19461948, see 1948 Chrysler section.

Town & Country

The Beautiful Chrysler Town & Country.
A triumph in smart motor cars.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 2.80%. C-38 C-39
Primary competition: None. Wheelbase 121.5" 127.5"
Notable changes: All-new series. Formerly available only as a station Length 208.3" 214.3"
wagon. Width 77.8" 77.8"
Major standard equipment: Two-tone wool broadcloth interior trim, Height NA NA
full floor carpeting, directional signals, electric clock, two-speed elec- Legroom front NA NA
tric windshield wipers, luggage compartment light, Safe Guard hy- Legroom rear NA NA
draulic brakes, mahogany wood panels bonded to steel body sur- Headroom front NA NA
rounded by solid white ash framework, small hubcaps, and 7.00 15 Headroom rear NA NA
BSW tires. Convertible adds: Power top and outside rear view mirror. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Town & Country 2-Door Convertible, 6-p. C-39N $2,743 NEW 4332 NA* NA
Town & Country 4-Door Sedan, 6-p. (6-cyl.) C-38W $2,366 NEW 3917 NA* NA
Town & Country 4-Door Sedan, 6-p. (8-cyl.) C-39N $2,718 NEW 4344 NA* NA
TOTALS Avg. Price $2,609 +59.09% Production 2,169 +116.09%
*For body style production totals for 19461948, see 1948 Chrysler section.
 31 1946 Crosley
1
Crown Imperial 9
The Beautiful Chrysler Crown Imperial. 4
6
Nameplate year of origin: 1940. Measurements
Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.21%.
Length 235.0"
Primary competition: Cadillac Series 75 Fleetwood, and Packard Cus- Width 77.8"
tom Super Clipper. Height NA
Notable changes: Restyled front end, trim and detail changes. Legroom front NA
Major standard equipment: Two-tone wool broadcloth interior trim Legroom rear NA
with leather front seat upholstery, rear seat center pull-down armrest, Headroom front NA
two rear compartment jump seats, full floor carpeting, divider window Headroom rear NA
between driver and rear passenger compartment, directional signals, Cargo capacity (cu. ft.) NA
electric clock, two-speed electric windshield wipers, luggage compart- Fuel capacity (gals.) 20.0
ment light, reverse-hinged rear doors, Safe Guard hydraulic brakes,
small hubcaps, white sidewall discs, and 7.50 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Limousine, 8-p. C-40 $3,875 +32.18% 4814 165 -23.26%
TOTALS Avg. Price $3,875 +32.18% Production 165 -63.17%

CROSLEY
The great new Crosley ... A FINE car.

Crosley, best known for radios and appliances, entered fenders with a front to rear beltline crease. The grille for
the postwar market with new styling and a new powerplant 1946 was a mesh type split grille, one on each side of the
for their economical little cars. Power was upgraded from cars centerline. Each side dipped down below the closely
the prewar 2-cylinder air-cooled engine to a water-cooled mounted headlamps, which were actually set on the cars
4-cylinder engine. The CoBra (Copper Brazed also front panel, not on the fender end. Fender mounted vent
known as The Mighty Tin) was originally developed by openings provided fresh air to the passenger compartment.
Taylor Engines in California, for military use aboard PT Doors continued to use externally mounted hinges.
boats and B-17 bombers. The engine was made from sheet- The 4-passenger Crosley interior continued to be of a
metal, rather than cast iron, to obtain a thin, uniform wall very basic design. A flat instrument panel contained the
thickness and thus avoid the creation of hot spots around necessary gauges, including speedometer, fuel and volt-
the combustion chamber that could ignite the fuel, caus- meter. Upholstery was also basic with combinations of
ing pre-ignition (spark knock). It was a very lightweight en- cloth and vinyl usually in tan or gray color. The back seat
gine, with the block weighing only 14.8 lb, and complete was best suited only for children or shorter adults.
with accessories including a flywheel it still weighed only The first and only model offered after production re-
133 lbs. The engine with one-barrel carburetor produced sumed was the 2-Door Sedan. Convertible models would
26.5 hp at 5400 rpm. return by the end of 1946, and the Wagons would re-
Exterior styling was updated to include streamlined turn for the 1948 season. There were 12 pre-production
1946 Crosley 32
convertibles built with 1946 serial numbers and they are in- Note: Because the Crosley is an orphaned car, indus-
cluded in the production figures below. However, they are try information of the time is not always accurate or reli-
not included within the pricing information. With the able. Thus, there are a few differences between historical re-
postwar period being a sellers market, sales soared even for ports and the data presented here, and these will be pointed
the compact Crosley. out as needed.

2-Door Sedan

Model year production: 4,999, up 385.81% from 1942. cated on center of cowl, under the hood and read as follow:
Domestic market share: 0.23% (17th place). First two digits, CC for series designation; third and
Base price range: $749. fourth digits indicate model year (46 = 1946); and serial
Crosley average base price: $749, up 45.16%. numbers 100 to 5586. Example: CC46-100 is a Crosley with
Introduction date: June 1946. Convertible introduced De- serial number 100 built in 1946. Note: Crosley did not build
cember 1946. cars on a model year basis, so the serial number indicates
Assembly plants: Marian, IN. the year in which the car was produced, and not its model
Serial number identification: Seven to eight digit codes lo- year.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
44 CID CoBra 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S

Major Options Paint Colors

All models Standard colors of black, white, gray, blue and green were
offered. Customers could also choose from other colors as
Heater $ available.
Seat covers $
Radio $
Radio antenna $
Bumper guards $
Options common to most models. Items may be stan-
dard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Crosley Series 4CC

Americas newest, smartest automobile!

Nameplate year of origin: 1939.

Measurements
Current bodystyle lifespan: 1946 through 1952. Wheelbase 80.0"
Percentage of divisions sales volume: 100.00%. Length 145.0"
 33 1946 DeSoto

Primary competition: None. Measurements (cont.)

1
Notable changes: Restyled and engine updated.
Width 49.0"
9
Major standard equipment: Broadcloth interior, drivers side windshield
wiper, single horn, single taillight, and 4.50 12 BSW tires.
Height
Legroom front
59.0"
39.0"
4
Legroom rear
Headroom front
37.0"
36.5"
6
Headroom rear 35.3"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP* LY Wt. (lbs.) Production LY
Crosley 4CC 2-Door Sedan, 4-p. NA $749 +45.16% 1155 4,987 +386.06%
Crosley 4CC 2-Door Convertible Sedan, 4-p.* NA $949 NEW NA 12 NEW
TOTALS Avg. price $749 +51.54% Production 4,999 +385.81%
*Twelve convertibles were built and considered pre-production prototypes, so they are not included in price totals above. Full production began in 1947.

DESOTO
The New DeSoto. Americas newest new car.

The 1946 model DeSotos were a continuation of the to justify the price difference. To illustrate just how similar
new line introduced for the abbreviated 1942 season. Nu- DeSoto models and low-end Chrysler models were in the
merous styling changes were made to update the look. The postwar period, both cars were built on the same chassis,
unique hidden headlights used in 1942 were replaced by tra- with similar body panels, and the Chrysler Royal and Wind-
ditional exposed units and were the most obvious change sor lines were priced exactly $100 higher than the DeSoto
for the postwar cars. A new grille was composed of narrow DeLuxe and Custom, model for model. Between the two
vertical chrome strips. Other changes up front included makes, the DeSoto DeLuxe was missing the long wheelbase
new hood and wraparound bumpers, common to most models that the Chrysler Royal had, and the DeSoto Cus-
Chrysler products this year. Also new were front fenders tom lacked an equivalent to the Chrysler Windsor 3-pas-
that faded into the doors and slightly revised rear fender senger Coupe, but they were otherwise identical in model
lines. Interior trim was slightly upscale from the 1942 of- makeup except for one unique model, the Suburban.
ferings, and included a larger steering wheel to allow the A cross between a car and a station wagon, which De-
driver a full view of the instrument panel. Soto did not have in the lineup, the unique fastback-styled
Throughout its lifespan DeSoto always suffered from Suburban could carry nine passengers in a 3-seat arrange-
an image of being just a cheaper Chrysler. The Chryslers al- ment, and it proved to be somewhat popular with larger
ways carried a larger engine and slightly more posh interior families and as taxis.

Custom 2-Door Convertible DeLuxe 2-Door Club Coupe

1946 DeSoto 34

Model year production: 63,952, up 166.30% from 1942. Assembly plants: Detroit, MI.
Domestic market share: 2.90% (12th place). Serial number identification: Located on left front hinge pil-
Base price range: $1,331 to $2,193. lar. Deluxe S-11 series: Seven digit code as follows
DeSoto average base price: $1,639, up 35.02%. 6154001 to 6172862. Custom S-11 series: Seven digit code as
Introduction date: February 1946. follows 5784001 to 5825784.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
236.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 109 3-speed manual S
Gyrol Fluid Drive w/Tip-Toe Transmission shift $75

Major Options Paint Colors

DeLuxe Custom Code
All-Weather air control system $ $ Black 106, 107, 108
Comfort Master heater $ $ Carmel Blue 213, 214
6-tube radio $ $ Monterey Blue 216, 217
8-tube radio $ $ Gem Green 314, 315
Electric clock $ S Zircon Green 317, 318
Radio antenna (basic) $ $ Bermuda Beige 406, 407
White sidewall discs $15 S Hawaiian Tan 409, 410
Options common to most models. (S = Standard equip-
Pearl Gray 512, 513, 514
ment) Items may be standard equipment, optional at dif- Gunmetal 516, 517
ferent pricing, or unavailable on certain body styles. This Royal Maroon 612
chart is only a guide.

DeLuxe
One look, and the fresh, radiant beauty of the
smart new DeSoto captivates you.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 121.5"
Percentage of divisions sales volume: 29.50% (est.).
Length 207.3"
Primary competition: Dodge Custom, Nash Ambassador, and Pontiac Width 75.7"
Torpedo. Height 66.4"
Notable changes: Restyled front end, trim and detail changes. Legroom front 41.8"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 41.5"
ering, front door armrests, map light, dual sunvisors, two-speed elec- Headroom front 37.0"
tric windshield wipers, chrome trim surround on windshield and vent Headroom rear 37.0"
windows, luggage compartment light, counterbalanced trunk lid, small Cargo capacity (cu. ft.) NA
hubcaps, and 6.50 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. S11-S $1,331 +31.78% 3302 NA* NA
DeLuxe 2-Door Sedan, 6-p. S11-S $1,426 +32.65% 3397 NA* NA
DeLuxe 2-Door Club Coupe, 6-p. S11-S $1,451 +32.88% 3392 NA* NA
 35 1946 DeSoto
Change from Shipping Model Year Change from
1
Model No. Base FADP LY Wt. (lbs.) Production LY 9
DeLuxe 4-Door Sedan, 6-p.
TOTALS
S11-S
Avg. Price
$1,461
$1,417
+32.64%
+22.00%
3427
Production
NA*
14,716
NA
+32.57%
4
*For body style production totals for 19461948, see 1948 DeSoto section. 6

Custom
New streamlined styling ... new driving ease ...
new safety ... new performance.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 70.50% (est.). All but 7-pass. 7-pass. Sedans
Primary competition: Chrysler Windsor, Hudson Com- Sedans & Suburban & Suburban
modore, and Mercury. Wheelbase 121.5" 139.5"
Notable changes: Restyled front end, trim and detail Length 207.3" 225.3"
changes. Width 75.7" 77.0"
Major standard equipment: Broadcloth interior trim, tai- Height 66.4" NA
lored front floor carpet and rubber rear floor covering, Legroom front 41.8" NA
directional signals, plastic steering wheel, two-speed Legroom rear 41.5" NA
electric windshield wipers, luggage compartment light, Headroom front 37.0" NA
chrome trim surround on all windows, large hubcaps, Headroom rear 37.0" NA
white plastic wheel trim rings, and 6.50 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Convertible adds: Bedford cord and leather interior Fuel capacity (gals.) 17.0 20.0
trim, and power top. Seven passenger sedans add: Two
rear compartment jump seats, reverse-hinged rear doors,
and 6.50 16 BSW tires. Suburban adds: Delon plastic
(vinyl) upholstery.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Brougham Sedan, 6-p. S11-C $1,491 +30.56% 3423 NA* NA
Custom 2-Door Club Coupe, 6-p. S11-C $1,501 +31.44% 3378 NA* NA
Custom 2-Door Convertible, 5-p. S11-C $1,761 +33.71% 3618 NA* NA
Custom 4-Door Sedan, 6-p. S11-C $1,511 +31.16% 3433 NA* NA
Custom 4-Door Sedan, 7-p. S11-C $1,893 +25.86% 3837 NA* NA
Custom 4-Door Sedan Limousine, 7-p. S11-C $2,013 +27.41% 3992 NA* NA
Custom 4-Door Suburban, 9-p. S11-C $2,193 NEW 4012 NA* NEW
TOTALS Avg. Price $1,766 +40.18% Production 49,236 +281.23%
*For body style production totals for 19461948, see 1948 DeSoto section.
1946 Dodge 36

DODGE
The smoothest car afloat.

Postwar Dodge cars were very much like their new- Fluid Drive substantially reduced the amount of clutching
for-1942 counterparts in general terms. Closed-in run- and shifting under many circumstances. Other mechanical
ning boards and rear fenders designed more closely into the upgrades included pushbutton starter, dual front brake
body had been part of the last styling change. But a closer cylinders, improved electrical and lubrication systems, an
look revealed that there were many smaller changes. Oilite fuel filter in the gas tank, new bumper jack, safety
For 1946, there were some exterior updates, most no- rim wheels, and improved body corrosion resistance.
table of which were body sides that featured a front fender Interiors received minor detail changes to distinguish
line blended into the front door to give a more modern and the new cars. Those changes included widespread use of
aerodynamic look. Up front, a new egg-crate style grille ap- plastics, which had become more durable in the past few
peared, made up of relatively large sections laid out in a grid years. Plastics were used on instrument panel knobs, win-
pattern five rows high by eight columns wide. Parking dow cranks and even the steering wheel. Optional direc-
lamps were mounted at the bottom rows off each end of the tional signals now had indicators on the instrument panel
grille, below the headlights. Exterior chrome trim on Cus- in front of the driver.
tom models included front fender and rear fender pieces, Models from 1942 that were discontinued included
as well as beltline moldings and window surround trim. the DeLuxe 2-Door Club Coupe, Custom 2-Door Brou-
DeLuxe models carried only the front fender trim, wind- gham Sedan and Custom 4-Door, 8-passenger Limousine.
shield and vent window brightwork. Also, some sources note production of Dodges began in
Powertrain choices continued as with the 1942 mod- San Leandro, California, this year, in addition to the Los
els, with the addition of All-Fluid Drive being available. Angeles facility. However, since serial numbers can only be
All-Fluid Drive is the name Dodge gave to the corporate confirmed at Los Angeles until 1948, they are listed as such
Fluid-Drive transmission during the postwar period. in this reference.

Custom 2-Door Convertible Interior

Custom 4-Door Town Sedan

DeLuxe 2-Door Sedan

 37 1946 Dodge
1
Model year production: 163,399, up 138.46% from 1942.
Domestic market share: 7.40% (4th place).
Assembly plants: Detroit, MI, and Los Angeles, CA.
Serial number identification: Located on left front hinge pil-
9
Base price range: $1,229 to $1,743.
Dodge average base price: $1,435, up 29.69%.
lar. Deluxe and Custom D-24 series: Eight digit code as
follows Detroit, 30645001 to 30799737; Los Angeles,
4
Introduction date: March 1946. 45000001 to 45002145. 6
Powertrains
Compression
Engine Ratio Gross HP Transmission All models
230.2 CID, 1-bbl., L-head, 6-cyl. 6.7:1 102 3-speed manual S
All-Fluid Drive $25

Major Options Paint Colors

DeLuxe Custom Code
Heater $ $ Black 103, 104
Radio $ $ Patrol Blue 205, 206, 207
Electric clock $ $ LaPlata Blue 209, 210, 211
Electric windshield wipers $ S Windward Green 305, 306
Turn signal $ $ Orinoco Green 308, 309
White sidewall discs $ $ Forest Green 311, 312
Options common to most models. (S = Standard
Gypsy Green 324
equipment) Items may be standard equipment, op- Stone Beige 403, 404, 412
tional at different pricing, or unavailable on certain Opal Gray 505, 506
body styles. This chart is only a guide. Fortress Gray 508, 509, 510
Military Maroon 605, 606
Air Cruiser Red 608
Squad Red 610
Panama Sand 803

DeLuxe
The smoothest car afloat by every test on trail or highway.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 119.5"
Percentage of divisions sales volume: 26.32% (est.).
Length 204.5"
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, Nash Width 75.7"
600, and Plymouth Special DeLuxe. Height 67.7"
Notable changes: Restyled front and bodysides, and trim and detail Legroom front NA
changes. Legroom rear NA
Major standard equipment: Broadcloth interior trim, rubber floor cov- Headroom front NA
ering, front door armrests, chrome trim surround on windshield and Headroom rear NA
vent windows, luggage compartment light, spring balanced trunk lid, Cargo capacity (cu. ft.) NA
small hubcaps, and 6.00 16 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. D-24 $1,229 +37.32% 3146 NA* NA
1946 Dodge 38
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Sedan, 6-p. D-24 $1,299 +35.59% 3236 NA* NA
DeLuxe 4-Door Sedan, 6-p. D-24 $1,339 +34.17% 3256 NA* NA
TOTALS Avg. Price $1,289 +34.06% Production 43,003 +35.74%
*For body style production totals for 19461948, see 1948 Dodge section.

Custom
Luxurious big car comfort throughout makes
the New Dodge pleasant to live with.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first-series
1949. All but 7-pass. Sedan 7-pass. Sedan
Percentage of divisions sales volume: 73.68% (est.). Wheelbase 119.5" 137.5"
Primary competition: DeSoto Deluxe, Nash Ambas- Length 204.5" 222.5"
sador, and Pontiac Torpedo. Width 75.7" 76.0"
Notable changes: Restyled front end, and trim and de- Height 67.7" NA
tail changes. Legroom front NA NA
Major standard equipment: Broadcloth interior trim, Legroom rear NA NA
tailored front floor carpet and rubber rear floor cover- Headroom front NA NA
ing, directional signals, plastic steering wheel, two- Headroom rear NA NA
speed electric windshield wipers, luggage compart- Cargo capacity (cu. ft.) NA NA
ment light, spring balanced trunk lid, small hubcaps, Fuel capacity (gals.) 17.0 17.0
and 6.00 16 BSW tires. Convertible adds: Leather
interior trim, and power top. Seven passenger sedan
adds: Two rear compartment jump seats, reverse-
hinged rear doors, and 7.00 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. D-24 $1,384 +32.44% 3241 NA* NA
Custom 2-Door Convertible, 5-p. D-24 $1,649 +32.45% 3461 NA* NA
Custom 4-Door Sedan, 6-p. D-24 $1,389 +32.54% 3281 NA* NA
Custom 4-Door Town Sedan, 6-p. D-24 $1,444 +30.68% 3331 NA* NA
Custom 4-Door Sedan, 7-p. D-24 $1,743 +24.95% 3757 NA* NA
TOTALS Avg. Price $1,522 +28.02% Production 120,396 +226.80%
*For body style production totals for 19461948, see 1948 Dodge section.
 39 1946 Ford
1
9
FORD 4
6
Swift, sturdy ... and more fun to drive. Theres a Ford in your future!

Ford resumed civilian automobile production on July were basically the same, although the V8 received a boost
3, 1945, four years and five months after the last civilian of about 10 percent in horsepower to 100 @ 3800 rpm.
Ford had been produced. During the wartime, Ford facto- One series did not return for 1946, the entry-level Spe-
ries had turned out over 8,500 B-24 Liberator bombers, cial, which had been a 6-cylinder-only line, first introduced
275,000 Jeeps and more than 57,000 aircraft engines. in 1941. Remaining were the DeLuxe and Super DeLuxe se-
Returning to civilian production meant that, like most ries. Model changes included the DeLuxe 2-Door, 6-pas-
other manufacturers, Fords 1946 cars were slightly updated senger Coupe Sedan being discontinued, and the Convert-
versions of the 1942 models. ible Coupe now being offered only with a V8 as standard
At the front, a new grille, consisting of four horizon- equipment. All other Fords came in 6 or 8 cylinder models.
tal bars, was a new design for Ford. Prior Ford grilles had An interesting model introduced after production had re-
always been mounted flush with the actual sheetmetal sumed was the Sportsman convertible. Featuring wood pan-
opening. The top bar of the new grille had red vertical els and trim on the doors and rear body sides, and a leather
stripes, dividing it into four sections on each side of a interior with hydraulically operated power top and window
large, upsweeping center section which carried the Ford lifts, the Sportsman became popular as a more affordable al-
script, and several smaller vertical stripes underneath the ternative to the Chrysler Town & Country.
name. The three lower grille bars all had red pinstripe ac- Ford continued their tradition of selling one of the
cents. Parking lights continued to be high mounted rec- worlds most popular cars, based on a foundation of being
tangular units, located between the headlight and the hood rugged, economical, safe and dependable transportation.
opening on the front fender. A new full-length bodyside In that same vein their intent was to build comfortable yet
stainless steel molding with a groove in it ran back from the affordable cars. Some of the standard features on all 46
front of the hood sides, passing just below the side windows, Fords included bumper guards (two front and two rear),
and followed the rear quarter panel curve down, ending dual horns, dual windshield wipers, left front door armrest,
just short of the point where the rear fender and trunk lid rear seat vinyl armrests, rear seat footrests on sedans, and
met. Front and rear fender moldings were seen. The rest of luggage compartment and glove box lights. Some of these
the cars exterior styling and interior appointments re- features were still considered options on other low-priced
mained essentially unchanged, with the exception of a cars, but Ford was striving to improve value for its cus-
greater use of plastics on interior trim. Powertrains also tomers.

Super DeLuxe 2-Door, 3-passenger Coupe

Super DeLuxe Fordor (4-Door) Sedan

1946 Ford 40

Model year production: 467,413, up 182.02% from 1942. fixing the assembly plant code indicates a 255 CID V8, 110-
Domestic market share: 21.16% (1st place). hp, special engine installed for law enforcement agencies.
Base price range: $1,110 to $2,041. Serial Number Identification: Serial number and engine
Ford average base price: $1,358, up 39.85%. number are the same and consist of a ten to eleven digit
Introduction date: September 1945. code located on left front frame and on the transmission
Assembly plants: Atlanta, GA; Buffalo, NY; Chester, PA; housing, read as follows: First through third digits are 1GA
Chicago, IL; Dallas, TX ; Dearborn, MI; Edgewater, NJ; for a six-cylinder and 99A for an eight-cylinder. The re-
Kansas City, MO; Long Beach, CA; Louisville, KY; Mem- maining digits are sequential as follows: Six-cylinder mod-
phis, TN; Norfolk, VA; Richmond, CA; Somerville, MA; els, 1GA-227524 to 1GA-326417; V8 models, 99A-650280
and Twin Cities (St. Paul), MN. Note that a letter P pre- to 99A-1412707.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 90 3-speed manual S
239.4 CID, 2-bbl., L-head, V8* 6.75:1 100 3-speed manual $52
*Standard on convertible and Sportsman convertible models.

Major Options Paint Colors*

Village Green
All models
Light Moonstone Gray
Heater $ Navy Blue
Electric Clock $12 Botsford Blue Gray
Radio $ Modern Blue
Air Cleaner $8 Dynamic Maroon
Oil Filter $5 Greenfield Green
Hubcaps $ Dark Slate Gray Metallic
Wheel trim rings $10 Silver Sand Metallic
White sidewall discs $ Willow Green
Black
Options common to most models.
Items may be standard equipment, op- *Paint codes not presently available.
tional at different pricing, or unavail-
able on certain models. This chart is
only a guide.

DeLuxe
Low in cost with a reputation for dependable
service and economical operation.

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 20.30%.
Length 198.2"
Primary competition: Chevrolet Stylemaster, Plymouth DeLuxe and Width 73.3"
Studebaker Champion. Height 69.4"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Tan broadcloth or mohair upholstery, tan Legroom rear NA
interior moldings with brown plastic trim, tan metallic instrument Headroom front 43.0"
panel, left front door armrest, rear seat vinyl armrests, front rubber Headroom rear 36.0"
floor mat, horn button, dual horns, dual windshield wipers, concealed Cargo capacity (cu. ft.) 14.5
running boards, dual sun visors, rubber window surround moldings, Fuel capacity (gals.) 17.0
electric luggage compartment light, lower body stainless trim, rubber
rear fender gravel shield, and 6.00 16 BSW tires.
 41 1946 Ford

Models Available
1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production LY 4
DeLuxe 2-Door Coupe, 3-p.
DeLuxe 2-Door (Tudor) Sedan, 6-p.
77A
70A
$1,110
$1,146
+29.67%
+28.33%
3033
3183
10,670
74,954
+79.75%
+174.54%
6
DeLuxe 4-Door (Fordor) Sedan, 6-p. 73A $1,234 +32.69% 3213 9,246 +80.34%
TOTALS Avg. price $1,163 +29.33% Production 94,870 +113.91%

Super DeLuxe
Modern style and lasting comfort.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 79.70%.
Length 198.2"
Primary competition: Chevrolet Fleetmaster, Nash 600 and Plymouth Width 73.3"
Special Deluxe. Height 69.4"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Dawn-gray broadcloth or mohair uphol- Legroom rear NA
stery, pearl gray plastic trim, blue-gray instrument panel with pearl Headroom front 43.0"
gray plastic trim, left front door armrest, rear seat vinyl armrests, assist Headroom rear 36.0"
straps, clock, front rubber floor mat, horn ring, dual horns, dual Cargo capacity (cu. ft.) 14.5*
windshield wipers, concealed running boards, dual sun visors, chrome Fuel capacity (gals.) 17.0
window surround moldings, electric luggage compartment light, lower *NA for station wagon.
body stainless trim, rubber rear fender gravel shield, and 6.00 16
BSW tires. Station wagon adds: Metal spare tire cover and lock. Con-
vertible adds: Hydraulic power top. Sportsman adds: Wood exterior
door and rear quarter panel trim, and hydraulic power window lifts.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. 77B $1,203 +33.22% 3033 12,249 +126.37%
Special DeLuxe 2-Door (Tudor) Sedan, 6-p. 70B $1,214 +29.15% 3183 163,370 +339.18%
Special DeLuxe 2-Door Sedan Coupe, 6-p. 72B $1,261 +30.54% 3133 70,826 +422.97%
Special DeLuxe 2-Door Convertible, 6-p. 76 $1,531 +33.71% 3266 16,359 +460.24%
Special DeLuxe 2-Door Sportsman Convertible, 6-p. 71 $2,041 NEW 3366 723 NEW
Special DeLuxe 4-Door (Fordor) Sedan, 6-p. 73B $1,277 +30.71% 3233 92,056 +270.51%
Special DeLuxe 4-Door Station Wagon, 8-p. 79B $1,565 +32.29% 3487 16,960 +209.32%
TOTALS Avg. price $1,442 +41.48% Production 372,543 +316.71%
1946 Hudson 42

HUDSON
The Fine Car of Low Price!

For Hudson, as for all of the other automobile man- tures like covered running boards, full-length beltline trim,
ufacturers, the end of World War II signaled a rush to re- lower body trim moldings, and hood ornament were all on
sume automotive production. Hudson began production the new models with few changes. The same holds true for
in late August and about a month later was holding public the interiors, where aside from a few trim pieces, and a
introductions of their mildly facelifted cars. Official intro- slightly expanded use of plastics, there was not much new
ductions were made in February 1946. Sales came quickly to be found.
and easily, even though the 121 inch wheelbase Super and Powertrains continued unchanged from 1942 also, ex-
Commodore models were the only series sold for 1946. The cept that the small wheelbase cars 175 CID 6-cylinder was
smaller 116 inch wheelbase Traveler and DeLuxe series and no longer in production. Hudsons Vacumotive drive,
the larger 128 inch wheelbase Commodore Custom series which automatically controlled the operation of the clutch
from 1942 were all dropped. through hydraulics, continued to be a popular option. Dri-
On the styling front, the big change was an all-new vemaster, which was new for 1942, automatically controlled
grille design. Hudson created a unique horizontal bar grille gear shifting and operation of the clutch, as it included
which had a large top bar along the hood and fender edge Vacumotive drive, and would return to the option list for
with a Hudson medallion centered on the hood. Another 1946.
large chrome bar at the bottom ran below the new oval Although Hudson production levels would increase
shaped headlamp bezels, ending at a point directly below over the next five years, 1946 would be a peak for its post-
the center of each headlight. In between the two larger bars war market share with 4.20 percent, good for 9th place in
were four smaller horizontal bars, which were indented for the industry and the same standing as in 1942. Hudson
a large area below the prow of the hood. It gave the Hud- would see a 9th place ranking two more times, in 1948 and
son a tasteful and unique front-end treatment. 1949, but would never again reach more than 4 percent of
Most other features returned intact from 1942. Fea- total market production.

Super Six 2-Door Convertible Brougham

Commodore Eight 4-Door Sedan

Model year production: 92,667, up 127.93% from 1942. model year designation (3 = 1946). Second digit is equal to
Domestic market share: 4.20% (9th place). the second digit from series code as in chart below. Remain-
Base price range: $1,481 to $2,050. ing digits are sequential serial numbers beginning with 101
Hudson average base price: $1,678, up 42.82%. and ending as follows in chart below. Serial numbers may
Introduction date: February 5, 1946. Six-cylinder Convert- have been skipped. Examples: 31101 is a 1946 Hudson Super
ibles March 8, 1946. Six, serial number 101; 3495100 is a 1946 Hudson Com-
Assembly plants: Detroit, MI. modore Custom, serial number 95100. Being the highest se-
Serial number identification: Six to eight digit codes on rial number, 35195100 would have been the last 1946 Hud-
plate located on right front door hinge pillar. First digit is son built.
 43 1946 Hudson

Highest Serial Numbers, by Series

1
Series Series Code Ending
9
Super Six 51 95099
4
Commodore Six
Super Eight
52
53
95062
95085
6
Commodore Custom 54 95100

Powertrains
Compression Super Six & Super Eight &
Engine Ratio Gross HP Transmission Commodore Six Commodore Customffi
212 CID Super-Six, 6.5:1 102 3-speed manual S -
2-bbl., L-head, 6-cyl. Vacumotive Drive $28 -
Overdrive $60 -
Drivemaster* $78 -
254 CID Super-Eight, 6.5:1 128 3-speed manual - S
2-bbl., L-head, 8-cyl. Vacumotive Drive - $28
Overdrive - $60
Drivemaster* - $78
*Includes Vacumotive Drive. Models 51 and 52. ffiModels 53 and 54.

Major Options Paint Colors

Super Commodore Code
Weather Master heater $50 $50 Bar Harbor Blue Metallic B
Radio and antenna $77 $77 Gunmetal Metallic G
Electric clock $14 S Harvest Tan Metallic H
Right front door armrest $4 S Jamestown Blue Metallic J
Horn ring with standard steering wheel $6 - Black K
Custom steering wheel with horn ring $19 S Majestic Maroon Metallic M
Dual windshield wipers S S Peasant Green Metallic P
Directional signal $26 S Quaker Gray Metallic Q
Large hubcaps $9 S Saxon Green Metallic S
White sidewall discs $ $ Copper Red Metallic* CC
Options common to most models. (= Not Available, S = Standard equip-
Nepal Ivory RR
ment) Items may be standard equipment, optional at different pricing, or un- Bar Harbor Blue Metallic
available on certain body styles. This chart is only a guide. over Jamestown Blue Metallic BJ
Quaker Gray Metallic
over Gunmetal Metallic QG
Majestic Maroon Metallic
over Nepal Ivory MRR
Peasant Green Metallic
over Saxon Green Metallic PS
Copper Red Metallic
over Harvest Tan Metallic CCH
Two-tone combinations available at $18 extra. *Available at $23
extra. Available at $60 extra.

Super
Best way to go places!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 121.0"
1946 Hudson 44

Percentage of divisions sales volume: 72.07%. Measurements (cont.)

Primary competition: Buick Special, DeSoto Custom, Nash Ambas-
Length 207.0"
sador, and Oldsmobile Series 76/78.
Width 72.8"
Notable changes: Trim and detail changes. Height 68.0"
Major standard equipment: Waffle weave cloth interior trim, gray rub- Legroom front NA
ber floor front floor covering and rear floor pile carpet, left-front door Legroom rear NA
armrest, wind-up clock, driver side sun visor, wood-grain instrument Headroom front NA
panel, manual latch front door vent windows, dual windshield wipers, Headroom rear NA
stainless steel front and rear window surrounds, stainless steel hood Cargo capacity (cu. ft.) NA
and beltline molding, chrome running board (rocker panel) molding, Fuel capacity (gals.) 16.5
full-length lower bodyside stainless moldings, hood ornament, small
hubcaps, and 6.00 16 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Super Six 2-Door Coupe, 3-p. 51 $1,481 +34.39% 2950 65,751 NA

Super Six 2-Door Club Coupe, 6-p. 51/53 $1,553* +33.99% 3015 NA

Super Six 2-Door Brougham Coupe, 6-p. 51 $1,511 +33.48% 3030 NA
Super Six 2-Door Brougham Convertible, 6-p. 51 $1,879 +32.89% 3195 1,037 NA

Super Six 4-Door Sedan, 6-p. 51/53 $1,555* +33.82% 3085 NA
TOTALS Avg. Price $1,596 +28.43% Production 66,788 +64.26%
*Add $111 for Super Eight, model 53, with 8-cylinder engine. Production records not kept by body style, except for convertible models.

Commodore
Lap of luxury!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 121.0"
Percentage of divisions sales volume: 27.93%.
Length 207.0"
Primary competition: Buick Super, Chrysler Windsor, and Mercury. Width 72.8"
Notable changes: Trim and detail changes. Height 68.0"
Major standard equipment: Cloth interior trim, rubber floor front floor Legroom front NA
covering with carpet inserts and rear floor pile carpet, front door arm- Legroom rear NA
rest, electric clock, dual sun visors, wood-grain instrument panel with Headroom front NA
gold trim, crank-type front door vent windows, dual windshield Headroom rear NA
wipers, stainless steel front and rear window surrounds, stainless steel Cargo capacity (cu. ft.) NA
hood and beltline molding, chrome running board (rocker panel) Fuel capacity (gals.) 16.5
molding, full-length lower bodyside stainless moldings, hood orna-
ment, bumper guards, large hubcaps, and 6.50 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore (Custom model 54)
2-Door Club Coupe, 6-p. 52/54 $1,693* +36.64% 3065 25,748 NA
Commodore Custom 2-Door
Brougham Convertible, 6-p. 54 $2,050 +38.42% 3410 140 NA
Commodore (Custom model 54)

4-Door Sedan, 6-p. 52/54 $1,699* +36.36% 3150 NA
TOTALS Avg. Price $1,814 +42.65% Production 25,889 NA
*Add $67 for Commodore Custom Eight Coupe, model 54, with 8-cylinder engine, and add $75 for Commodore Custom Eight Sedan, model 54, with 8-cylinder en-
gine. Production records not kept by body style, except for convertible models.
 45 1946 Lincoln
1
9
LINCOLN 4
6
Nothing could be finer!

Lincolns were the last Ford Motor Company products Bodyside trim for Lincoln followed a minimalist ap-
to arrive in showrooms after the war ended, appearing in proach, with a beltline molding, window surround mold-
January 1946. As they were the highest priced, lowest vol- ings, and rocker panel moldings making up the bulk of the
ume products, there was apparently not a great rush to get trim. Series designation of Lincoln or Lincoln Conti-
them onto the market. Like all manufacturers, Lincoln nental was in script on the side of the hood. All models
would sell every car it could build for the time being. continued the pushbutton style door openers, a unique Lin-
All Lincolns continued to be powered by the smooth coln feature. The Continental continued to be a custom,
and quiet V12 engine. The 305 CID, 130 horsepower en- handcrafted automobile that often was specifically built for
gine was a leftover from the classic 1930s period, but it was the buyer. Distinguishing features for the Continental in-
perfectly suited for the large, luxurious Lincoln. In fact, a cluded the lack of running boards, a square, flat windshield,
1946 Lincoln Continental Cabriolet was selected to serve and formal roofline on the coupe. The Cabriolet, or con-
as the pace car for the first Indianapolis 500 race run after vertible, continued to lack rear side windows, giving it a
World War II, on May 30, 1946. closed in, formal and private appeal with the top up. Run-
Styling changes from the 1942 models were mostly ning boards continued to be used on the Lincoln, but were
limited to a new grille on all models, made up of an upper enclosed by flared bodywork at the bottom of the doors.
and lower section of chrome grids. The upper section, Also, the regular Lincoln line used more of a fastback style
which was centered between the headlights and directly body, as this was the popular design of the period.
below the hood opening, consisted of four rows and three Interiors were similar to other luxury cars with broad-
columns that followed the curvature of the front edge of the cloth and leather combinations most commonly used. Open
hood. The lower grille sat just above a larger bumper, and cars used all leather upholstery. Instrument panels were
was made up of three rows and ten columns across. Turn somewhat Ford-like, meaning relatively flat with gauges
signals and parking lamps were mounted in square bezels centered around the driver area, but carried slightly more
on each side of the headlamps. A hood emblem and hood trim than Ford or Mercury models.
ornament topped off the revisions.

2-Door Convertible Continental 2-Door Convertible,

Indianapolis 500 Pace Car

Model year production: 17,111, up 161.36% from 1942. Serial number identification: Serial number and engine
Domestic market share: 0.77% (16th place). number are the same and consists of a seven digit code lo-
Base price range: $2,318 to $4,476. cated on right side of cowl, and read as follows: First digit
Lincoln average base price: $3,051, up 29.20%. indicates series, H. The remaining digits are sequential as
Introduction date: January 1946. follows: 136255 to 152839.
Assembly plants: Detroit, MI.
1946 Lincoln 46

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
305 CID, 2-bbl., L-head, V12 7.2:1 130 3-speed manual S
Overdrive $52

Major Options Paint Colors*

Lincoln Continental Black
Lincoln Maroon
Heater and defroster $ $ Sheldon Green Metallic
Radio $ $ Skyline Blue Metallic
Power windows hydraulic S S Surf Green Metallic
Hubcaps S S Willow Green
Wheel trim rings S S Marine Blue
Whitewall tires $ $ Wing Gray
Options common to most models. (S = Standard equip- Pace Car Yellow
ment) Items may be standard equipment, optional at dif- *Paint codes not presently available.
ferent pricing, or unavailable on certain models. This chart
is only a guide.

Lincoln
From any point of view, here is the finest of the fine car field.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 97.28%.
Length 218.0"
Primary competition: Cadillac Series 62, and Packard Super Clipper. Width 77.8"
Notable changes: Restyled grille, trim and detail changes. Height 68.5"
Major standard equipment: Cloth upholstery, rear seat center armrest, Legroom front NA
front rubber floor mat, rear carpeting, electric clock, dual horns, con- Legroom rear NA
cealed running boards, chrome window surround moldings, electric Headroom front NA
luggage compartment light, full-length bodyside trim, lower body Headroom rear NA
stainless trim, rubber rear fender gravel shield, and 7.00 15 BSW Cargo capacity (cu. ft.) NA
tires. Custom interior models add: Power windows. Convertible adds: Fuel capacity (gals.) 19.5
Power windows and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 2-Door Club Coupe, 6-p. 77 $2,318 +28.71% 3915 * *
Lincoln 2-Door Club Coupe, 6-p. (Custom Interior) 77 $2,467 +29.77% 3915 * *
Lincoln 2-Door Convertible (Cabriolet), 6-p. 76 $2,883 +26.78% 4245 * *
Lincoln 4-Door Sedan, 6-p. 73 $2,337 +29.76% 4015 * *
Lincoln 4-Door Sedan, 6-p. (Custom Interior) 73 $2,486 +30.77% 4015 * *
TOTALS Avg. price $2,498 +31.84% Production 16,645 +172.97%
*Production by body style not available.
 47 1946 Mercury
1
Continental 9
Your perfect introduction ... anywhere. 4
6
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 2.72%.
Length 218.0"
Primary competition: Cadillac Series 60 Special, and Packard Custom Width 77.8"
Super Clipper (no direct competition; these are competitors in price Height 68.5"
range only). Legroom front NA
Notable changes: Restyled grille, and trim and detail changes. Legroom rear NA
Major standard equipment: Cloth upholstery, rear seat center armrest, Headroom front NA
front rubber floor mat, rear carpeting, electric clock, power windows, Headroom rear NA
dual horns, chrome window surround moldings, electric luggage com- Cargo capacity (cu. ft.) NA
partment light, full-length bodyside trim, lower body stainless trim, Fuel capacity (gals.) 19.5
rubber rear fender gravel shield, and 7.00 15 BSW tires. Convertible
adds: Power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Continental 2-Door Coupe, 6-p. 57 $4,392 +38.37% 4125 265 +32.50%
Continental 2-Door Convertible (Cabriolet), 6-p. 56 $4,474 +40.96% 4135 201 +47.79%
TOTALS Avg. price $4,433 +39.48% Production 466 +3.79%

MERCURY
Step out with Mercury!

Having been introduced as a mid-priced Ford Motor plaque with red background, containing the name Mer-
Corporation division for the 1939 model year, Mercury cury in block letters. Below the main grille were two sec-
only had the chance to produce and sell cars for four sea- ondary, horizontal grilles, one on each side of the center-
sons before World War II halted its production. By the end line, with a chrome surround opening, and two horizontal
of the war, Ford decided to merge the Mercury division chrome bars running across the opening. Parking lights
with the Lincoln, creating the Lincoln-Mercury division. were mounted above the grille between the hood and fend-
This change was mainly a marketing move, but also an at- ers.
tempt to distance the Mercury from Ford, as the cars them- Body ornamentation included a flat, grooved hood
selves were still based on the Ford, with greater length, ornament, and fender top moldings. A belt line molding
room and more upscale features. began towards the rear of the hood, and ran through the
As expected, the 1946 Mercurys were carried over from door handles, ending near the area where the rear quarter
the 1942 models, with a new grille being the main distin- and the rear bumper and trunk edge came together. Both
guishing feature. It consisted of four sections of thin ver- front and rear fenders carried twin horizontal chrome strips,
tical bars set on each side of a larger center vertical bar with with the lower stripe being slightly larger than the upper
the lettering eight on it. The grille was surrounded by a piece. A thin rocker panel molding and rubber rear fender
body colored bar. At the top center of this grille bar was a gravel shield completed the bodyside trim. At the back, a
1946 Mercury 48
trunk lid ornament sat above the trunk handle, and rec- produced for the 1946 model year. The unique to Mercury
tangular taillamps were used, dual on cars, and a single unit rear-hinged rear doors on the 4-Door Town Sedan were
on the station wagon. continued for 1946.
Two Mercurys used wood in their body construction Interiors for 1946 featured more chrome trim than in
this year. The expected model was the station wagon, shar- 1942, and also slightly different fabrics and materials. The
ing its body construction with the Ford station wagon. The Ford 239 CID Flathead V8 engine again provided power
unexpected model was the Sportsman convertible. Trans- for Mercury. The new-for-42 Liquamatic automatic
ferring the Ford Sportsman wood body structure to Mer- transmission did not return, however, as it was not as reli-
cury resulted in a unique and rare car. It is somewhat sur- able as other contemporary automatic transmissions. It
prising that it did not sell better than the 200 units built would be several years before Ford would again develop
for 1946, as it was priced between the Ford Sportsman and and introduce their own automatic transmissions. Also not
Chrysler Town & Country convertibles, and in theory returning for 1946 was the 3-passenger Business Coupe.
should have been more successful. Alas, it would only be

2-Door Sedan
4-Door Station Wagon

Model year production: 86,592, up 250.63% from 1942. Serial number identification: Serial number and engine
Domestic market share: 3.92% (10th place). number are the same and consist of a nine to ten digit code
Base price range: $1,501 to $2,263. located on left front frame, read as follows: First through
Mercury average base price: $1,738, up 48.46%. third digits are 99A indicating eight-cylinder Ford engine.
Introduction date: December 1945. The remaining digits are sequential from 650280 to
Assembly plants: Dearborn, MI. 1412707.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
239.4 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual S

Major Options Paint Colors*

All models Village Green
Light Moonstone Gray
Heater $ Navy Blue
Heater and defroster $ Botsford Blue Gray
Radio foot controlled selector $ Modern Blue
Radio antenna $ Dynamic Maroon
Fog lamps $ Greenfield Green
Hubcaps S Dark Slate Gray Metallic
Wheel trim rings $ Silver Sand Metallic
Whitewall tires $ Willow Green
Options common to most models. (S = Standard equip- Black
ment) Items may be standard equipment, optional at *Paint codes not presently available.
different pricing, or unavailable on certain models. This
chart is only a guide.
 49 1946 Nash
1
Mercury 9
Out in Front in Style! Out in Front in Value! 4
Out in Front in Performance! 6
Nameplate year of origin: 1939. Measurements
Current bodystyle lifespan: 1941 through 1948.
Wheelbase 118.0"
Percentage of divisions sales volume: 100.00%.
Length 201.8"
Primary competition: Buick Special, DeSoto Custom, Hudson Super 6, Width 73.3"
Nash Ambassador, and Oldsmobile 76/78 Series. Height 69.1"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth upholstery, front door armrests, Legroom rear NA
rear seat vinyl armrests, assist straps, electric clock, rubber floor mats, Headroom front 43.0"
horn ring, dual horns, dual windshield wipers, concealed running Headroom rear 36.0"
boards, dual sun visors, chrome window surround moldings, electric Cargo capacity (cu. ft.) 14.5*
luggage compartment light, lower body stainless trim, rubber rear Fuel capacity (gals.) 17.0
fender gravel shield, and 6.50 15 BSW tires. Convertible adds: *NA for station wagon.
Leather interior and hydraulic power top. Sportsman adds: Wood exte-
rior door and rear quarter panel trim, and hydraulic power window
lifts. Station wagon adds: Wood exterior door and quarter panel con-
struction, and metal spare tire cover and lock.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Sedan, 6-p. 70 $1,501 +37.33% 3268 13,108 +165.29%
Mercury 2-Door Sedan Coupe, 6-p. 72 $1,548 +38.21% 3218 24,163 +352.07%
Mercury 2-Door Club Convertible, 6-p. 76 $1,764 +36.96% 3368 6,044 +523.74%
Mercury 2-Door Sportsman Convertible, 6-p. 71 $2,263 NEW 3435 200 NEW
Mercury 4-Door Town Sedan, 6-p. 73 $1,562 +38.23% 3298 40,280 +241.82%
Mercury 4-Door Station Wagon, 8-p. 79 $1,788 +33.83% 3571 2,797 +226.37%
TOTALS Avg. price $1,738 +48.46% Production 86,592 +250.63%

NASH
Youll be ahead with Nash!

Prior to World War II, Nash had quite a reputation for production. Having two series of cars ready to produce,
building dependable, reasonably priced cars that were and the benefits of an early start, gave Nash a big boost in
roomy, nicely equipped and economical. That tradition the model year production totals, putting them in eighth
continued for the 1946 model year with the economy- place for the first time in several years, and for the last time.
minded 600 and the larger Ambassador series, both of It would be 1958 when the successor to Nash, the Ameri-
which were carry-over designs first introduced for the 1941 can Motors Rambler, would once again finish that high in
model year. Being a smaller manufacturer, Nash did not production ranking.
have as extensive a role in World War II as some of the When introduced in 1941, the 600 series was one of the
other manufacturers, allowing them to get an early start to first cars in volume production to have unitized body and
1946 Nash 50
frame construction. It was also one of the first cars in the it was still a dependable powerplant. The 600 series ran a
low priced field to offer coil springs both front and rear, newer 6-cylinder engine introduced in 1941; however, it
giving it the best ride in its class. The larger Ambassador was also of an older design, being developed from the 1930s
continued to use body-on-frame construction, but from era 8-cylinder engine used in the Ambassadors of the time.
the cowl rearward, it shared most of its sheetmetal with the Nash offered a Cruising Gear in all models, which was
600 series. Four-door models were offered in both a notch- essentially a fourth gear, or overdrive gear, which helped
back (or Trunk-Back) and a fastback style. All coupes provide its renowned fuel economy. At this time, it is un-
were of a notchback design. Nash also offered a Suburban clear whether the Cruising Gear was standard on some or
sedan in the Ambassador series, which was a wood-paneled all models, as some references show it as optional on the 600
4-Door Sedan built on the fastback body. This was Nashs and standard on the Ambassador, while other sources refer
attempt to capture some of the Chrysler Town & Country to it as optional on all models, and still others state that it
market, but at a lower Nash Ambassador price. was standard on all models. Early Nash literature for 1946
Styling at the front end for all models consisted of a shows it as optional on the Ambassador, and not available
full-width horizontal bar grille, with a larger top bar, and on the 600. It is presented below as optional on both mod-
four slightly thinner bars set below it. This lower grille els, with the price listed in some references.
wrapped around the front fenders, ending at the front wheel Interiors were nicer than those of most cars in Nashs
opening. Above this grille was a secondary grille made up price field, with dual armrests, dual sunvisors, assist straps,
of six horizontal bars that were centered below the small, cigar lighter and ashtrays, interior door locks, glove com-
front end of the hood opening. Rectangular parking lamps partment light and lock, and carpeted inserts in the front
were placed inside of the fender mounted headlamps on a rubber floor mats. At the time, many or all of these features
panel, which separated the hood and front fender. The were typically optional on lower-priced cars, but they were
hood carried a Nash crest emblem and a bathing beauty standard on all Nash models. The instrument panel layout
hood ornament. Over the years, Nash was famous for using was typical of cars of the period with a flat-faced panel and
a variety of female forms as hood ornaments, despite some- gauges placed in front of the driver, while optional radio
times negative publicity surrounding some of the later de- and heat controls were placed in the center.
signs. At the rear, the Nash crest and series script decorated Model changes from the 1942 model year included the
the trunk lid, while rectangular taillamps were mounted on discontinuation of the fastback 2-door models and the 3-
the rear fenders. passenger business coupes. As previously mentioned, the
The Ambassador straight-eight engine did not return 8-cylinder Ambassador line did not return. In fact, Nash
after the war, and the big six-cylinder engine was show- would not have an 8-cylinder engine again until the 1955
ing its age, having changed little since the mid1930s, but model year.

600 4-Door Slip Stream Sedan

Ambassador 4-Door Suburban Sedan

Model year production: 93,997, up 196.07% from 1942. Assembly plants: Kenosha, WI (K and R).
Domestic market share: 4.26% (8th place). Serial number identification: Six to seven digit codes on
Base price range: $1,293 to $1,929. plate located on right side of cowl under hood. First digit
Nash average base price: $1,468, up 41.20%. indicates assembly plant code from above. Remaining digits
Introduction date: January 23, 1946; Trunk-Back sedans, are sequential serial numbers as follows.
May 22, 1946; Suburban August 12, 1946.
 51 1946 Nash

Serial Numbers, by Series

1
Series Series code Beginning Ending
9
600 K 77701 135800
4
Ambassador R 393101 429000 6
Powertrains
Compression
Engine Ratio Gross HP Transmission 600 Ambassador
172.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1 82 3-speed manual S -
Overdrive (Cruising Gear) $30 -
234.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 112 3-speed manual - S
Overdrive (Cruising Gear) - $30

Major Options Paint Colors

600 Ambassador Code
Conditioned air system heater and defroster $ $ Blue Black F
Radio and antenna $ $ Ghost Gray H
Convertible Bed reclining front seats $ $ Strato Blue J
Clock S S Whaler Green L
Dual sunvisors S S Winchester Gunmetal M
Dual windshield wipers S S Spar Beige O
Turn signal $ $ Shoal Green P
Full wheel covers $ $ Marlin Blue R
White sidewall discs $ $ Sunset Maroon S
Options common to most models. (S = Standard equipment) Items may
be standard equipment, optional at different pricing, or unavailable on cer-
tain body styles. This chart is only a guide.

600
The pattern of cars to come in the low price field!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 112.0"
Percentage of divisions sales volume: 61.81%.
Length 196.5"
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, and Width NA
Plymouth Special DeLuxe Height NA
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, assist straps and Legroom rear NA
robe cord, rubber floor covering with front carpeted inserts, front door Headroom front NA
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel hood, door and rear Cargo capacity (cu. ft.) NA
quarter molding, chrome running board (rocker panel) molding, hood Fuel capacity (gals.) 20.0
ornament, small hubcaps, and 6.00 16 BSW tires.
1946 Nash 52

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
600 2-Door Brougham Coupe, 6-p. 4643 $1,293 +34.97% 2685 8,500 NA*
600 4-Door Sedan, 6-p. 4648 $1,298 +34.09% 2780 42,300 NA*
600 4-Door Trunk-Back Sedan, 6-p. 4640 $1,342 +35.15% 2740 7,300 NA*
TOTALS Avg. Price $1,311 +36.99% Production 58,100 +168.24%
*Production comparisons to 1942 not available, as body style production was not kept.

Ambassador
The Nash Ambassador for 1946.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 121.0"
Percentage of divisions sales volume: 38.19%.
Length 205.5"
Primary competition: Buick Special, Chrysler Windsor, and Hudson Width NA
Super. Height NA
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, assist straps and Legroom rear NA
robe cord, rubber floor covering with front carpeted inserts, front door Headroom front NA
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel hood, door and rear Cargo capacity (cu. ft.) NA
quarter molding, chrome running board (rocker panel) molding, hood Fuel capacity (gals.) 20.0
ornament, small hubcaps, and 6.00 15 BSW tires. Suburban adds:
Wood body side paneling.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador 2-Door Brougham Coupe, 6-p. 4663 $1,453 +29.27% 3260 4,825 NA*
Ambassador 4-Door Sedan, 6-p. 4668 $1,469 +28.13% 3360 26,925 NA*
Ambassador 4-Door Trunk-Back Sedan, 6-p. 4660 $1,511 +30.37% 3335 3,875 NA*
Ambassador 4-Door Suburban Sedan, 6-p. 4664 $1,929 NEW 3470 272 NEW
TOTALS Avg. Price $1,587 +41.27% Production 35,897 +255.84%
*Production comparisons to 1942 not available, as body style production was not kept.
 53 1946 Oldsmobile
1
9
OLDSMOBILE 4
6
Newest product of Americas oldest motor car manufacturer.
Look to OLDS for All Thats NEW!

Oldsmobile entered the postwar era with its three lines Sedan and 4-Door Town Sedan. In their place was a new
of cars, in three different sizes and price ranges, looking very 5-passenger Convertible and Club Coupe. Series 70 and 90
different from their 1942 counterparts at least from the model lines continued unchanged.
front. Where the prewar car had used a strong horizontal Series designations became an interesting dilemma for
theme, with several small bars set between two larger bars, Oldsmobile. Traditionally, Oldsmobile had used series
and a larger hood bar, the new Olds models used a grille numbers such as 60, 70 and 90, and in 1941 had started to
with four horizontal bars that turned downward at each integrate engine designations into the series numbers. For
end. It resembled a frown, but somehow it worked for example, a Series 60 with a 6-cylinder engine was known
Oldsmobile, as the basic look would be continued through as a Series 66, and a Series 70 with an 8-cylinder engine
the 1954 models. was a Series 78, and so on. With the new postwar models,
For the most part, the remainder of the car was un- marketing tried to push name designations to go with the
changed. Detail items were updated, and plastics were used series numbers, much as Buick had done successfully since
more often as production techniques continued to improve. the mid-thirties. For 1946, the Oldsmobile series were the
A choice of 6-cylinder and 8-cylinder engines continued to Special Series 60, Dynamic Cruiser Series 70, and the Cus-
be offered in the 70 Series, but only sixes would be avail- tom Cruiser Series 90. In the end, Buick had more success
able in the 60 Series until the release of the 1947 models. with their nameplates, and Oldsmobile did better with the
The 60 Series 2-passenger Business Coupe, Club Coupe series numbers.
and Convertible were dropped along with the 2-Door

Series 66 2-Door Convertible

Series 76 2-Door Club Sedan

Series 78 4-Door Sedan Series 98 4-Door Sedan

1946 Oldsmobile 54

Model year production: 117,633, up 77.42% from 1942. les), CA (C); Fairfax (Kansas City), KS (K); and Linden, NJ
Domestic market share: 5.33% (7th place). (L).
Base price range: $1,407 to $2,089. Serial number identification: Located under the hood on
Oldsmobile average base price: $1,671, up 40.18%. front of cowl on left side. Up to eight digit code read as fol-
Introduction date: Series 76 October 1945; Series 78 and lows: 1st two digits indicate series (66, 76, 78 and 98).
98 May 1946; Series 66 June 1946; Series 66 Station Third digit indicates assembly plant code from above, fol-
Wagon October 28, 1946. lowed by sequential number by plant and series with begin-
Assembly plants: Lansing, MI (none); Southgate (Los Ange- ning and ending number as follows in the chart below:

Serial Numbers by Series and Assembly Plants

Lansing Los Angeles Kansas City Linden
Series Beg. End Beg. End Beg. End Beg. End
66 112001 131546 12001 14468 1001 2431 14001 18098
76 92001 133098 9001 12618 1001 2997 13001 18939
78 33001 48769 5001 6500 1001 2096 5001 7588
98 32001 42567 5001 6181 1001 1660 7001 8956

Powertrains
Compression Custom
Engine Ratio Gross HP Transmission Special Series Dynamic Series Cruiser Series
238 CID Fire-Power, 6.5:1 100 3-speed manual S S -
1-bbl., L-head, 6-cyl. Hydra-Matic Drive $142 $142 -
257 CID Fire-Power, 2-bbl., 6.5:1 110 3-speed manual - $56 S
valve-in-head, 8-cyl. Hydra-Matic Drive - $198 $142

Major Options Paint Colors

66 76/78 76/78 DeLuxe 98 Code
Heater and defroster $32 $32 $32 $32 Black 60
Standard 6-tube radio $73 $73 $73 $73 Slate Green Metallic 61
DeLuxe 7-tube radio $83 $83 $83 $83 Garnet Red Metallic 62
Electric clock $17 $17 S S Pawnee Beige Metallic
Plastic steering wheel $17 $17 S S over New Ivory 63-A
E-Z-I inside rear view mirror $ $ S S New Ivory 63-C
Rear window wiper $15 $15 $15 $15 Tunis Blue Metallic 64
Auxiliary driving lights $16 $16 $16 $16 Nightshade Blue Metallic
Rear fender skirts $17 $17 S S over Tunis Blue Metallic 64-A
Chrome wheel trim rings $11 $11 S S Nightshade Blue Metallic 65
White sidewall discs $12 $12 $12 $12 Nightshade Blue Metallic
Options common to most models. (S = Standard equipment) Items may be
over Pacific Blue Metallic 65-B
standard equipment, optional at different pricing, or unavailable on certain Pawnee Beige Metallic 66
models. This chart is only a guide. Channel Gray over Eagle Gray 67-A
Eagle Gray 67-C
Channel Gray 68
Black over Channel Gray 68-A
Forest Green Metallic 69
Forest Green Metallic
over Sea Foam Green Metallic 69-B
Sea Foam Green Metallic 69-C
 55 1946 Oldsmobile
1
Special Series 60 9
Built for the owner who wants quality 4
construction plus outstanding economy. 6
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1941 through 1948.
Wheelbase 119.0"
Percentage of divisions sales volume: 24.53%.
Length 204.0"
Primary competition: DeSoto DeLuxe, Mercury, Nash Ambassador, and Width 75.5"
Pontiac Streamliner. Height 65.2"
Notable changes: Restyled grille and detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
rubber floor mats, wood grained instrument panel, dual sun visors, Headroom front NA
dual windshield wipers, automatic choke, front fender stainless trim, Headroom rear NA
and 6.00 16 BSW tires. Convertible adds: Leather or cloth and Cargo capacity (cu. ft.) NA
leather interior, and 6.50 15 BSW tires. Station wagon adds: Wood Fuel capacity (gals.) 19.0
door and side body panels.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 66 2-Door Club Coupe, 6-p. 3527 $1,407 +35.94% 3345 4,537 +8.72%
Special 66 2-Door Club Sedan, 6-p. 3507 $1,433 +36.48% 3360 11,721 +8.87%
Special 66 2-Door Convertible, 6-p. 3567 $1,681 +31.64% 3635 1,409 +66.16%
Special 66 4-Door Sedan, 6-p. 3519 $1,471 +35.20% 3380 11,053 +37.25%
Special 66 4-Door Station Wagon, 6-p. 3581 $2,089 +51.82% 3780 140 -82.39%
TOTALS Avg. price $1,616 +44.53% Production 28,860 -13.53%

Dynamic Cruiser Series 70

The Dynamic Cruiser strikes a happy balance
between big-car and economy-car advantages.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 63.26%.
Length 214.0"
Primary competition: Buick Special, DeSoto Custom, Hudson Super, Width 76.0"
and Nash Ambassador. Height 65.2"
Notable changes: Restyled grille and detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
front seat armrests, rubber floor mats, wood grained instrument panel, Headroom front NA
dual sun visors, dual windshield wipers, automatic choke, front fender Headroom rear NA
stainless trim, rear fender gravel guard, and 6.50 16 BSW tires. Cargo capacity (cu. ft.) NA
Deluxe series adds: Carpeted inserts in floor mats, deluxe instrument Fuel capacity (gals.) 19.0
cluster, rear seat center armrest, E-Z-I rear view mirror, electric clock,
rear fender skirts, wheel trim rings, and 7.00 15 BSW tires.
1946 Packard 56

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Dynamic 70 2-Door Club Sedan, 6-p. 3607 $1,497 +36.71% 3490 39,652 +276.35%
Dynamic 70 4-Door Sedan, 6-p. 3609 $1,568 +35.99% 3540 25,528 +178.51%
Dynamic 70 DeLuxe 2-Door Club Sedan, 6-p. 3607D $1,610 +35.86% 3540 4,111 +29.89%
Dynamic 70 DeLuxe 4-Door Sedan, 6-p. 3609D $1,678 +35.10% 3590 5,118 +50.53%
TOTALS Avg. price $1,588 +35.89% Production 74,409 +183.28%

Custom Cruiser Series 90

Truly the finest Oldsmobile ever built, a car for the owner
who demands the finest in styling, in comfort, and in performance.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 127.0"
Percentage of divisions sales volume: 12.21%.
Length 216.0"
Primary competition: Buick Super, Chrysler Saratoga, Hudson Com- Width 77.5"
modore, and Packard Clipper. Height 65.5"
Notable changes: Restyled grille and detail changes. Legroom front NA
Major standard equipment: Broadcloth or Bedford cord upholstery, wood Legroom rear NA
grained instrument panel (body color on convertibles), front and rear Headroom front NA
seat center armrests, carpeted inserts in floor mats, deluxe steering Headroom rear NA
wheel, clock, E-Z-I rear view mirror, front and rear fender stainless Cargo capacity (cu. ft.) NA
trim, rear fender gravel guard, rear fender skirts, automatic choke, and Fuel capacity (gals.) 19.0
7.00 15 BSW tires. Convertible adds: Leather interior, and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom Cruiser 98 2-Door Club Sedan, 6-p. 3907 $1,762 +33.59% 3715 2,459 +38.85%
Custom Cruiser 98 2-Dr. Convertible, 6-p. 3957 $2,040 +30.69% 4060 874 +304.63%
Custom Cruiser 98 4-Door Sedan, 6-p. 3969 $1,812 +31.69% 3810 11,031 +136.11%
TOTALS Avg. price $1,871 +31.91% Production 14,364 +115.71%

PACK ARD
Ask the Man who owns one!

Packard resumed production after World War II in shape, having successfully completed valuable government
the fall of 1945, and began the 1946 model year with the contracts building V12 marine engines and Rolls-Royce
introduction of the popular Clipper Eight in October. Merlin aviation engines. Near the end of the war, the U.S.
Packard had come through the war years in good financial government asked, on behalf of the Russian government, if
 57 1946 Packard
Packard would be willing to sell its body dies to help get cations in script below the front door vent window. Body
1
the country quickly back into automotive production. styles for two-door models were of a fastback style, and 9
Packard agreed, further enhancing their financial position,
but leaving the company with only the new-for-41 Clip-
four door models were of a notchback design. Prewar con-
vertible models were discontinued in all series.
4
per bodies, which were a much more modern design than Since all models were based on the Clipper body, 6
the body dies that they had sold. The corporation consid- Packard chose to rename the series. The Super Clipper re-
ered itself in a good position to maintain its leadership of placed the former Series 160 as the mid-range model. The
the American luxury car market. Custom Super Clipper replaced the former Series 180 as
Since the designs were new in 1941, few styling changes the top Packard model. Bodies of the extended-wheelbase
were made to the 1946 models, although they were now des- Sedan and Limousine were custom-built by Henney coach-
ignated Series 21 Packards. The quickest means of identi- builders.
fying a 1946 model was the larger and more widely spaced Powertrains were essentially the same as when intro-
horizontal bars in the traditional upright center grille. The duced for the 1940 model year. Similarly, interiors were given
longer wheelbase Super Clipper and Custom Super Clip- only detail changes, and of course adopted some of the Clip-
per models used the regular Clipper bodies, with front per features such as its instrument panel and floor pans. Air
fender and hood extensions. The lower horizontal grille conditioning, introduced as an option on Packards 1940
bars were continued, with the Clipper Six bars ending models but phased out by the 1942 model year, did not re-
below the headlights, and all other models having bars that turn for 1946. While a great idea, it lacked refinement and
wrapped around the front fender edges to the front wheel was bulky and difficult to use, which turned off more cus-
opening. Wraparound bumpers were used on the front, and tomers than it attracted. Packard would not offer air con-
Clipper Eight and Super Clippers had their model identifi- ditioning again until the end of the 1953 model year.

Clipper DeLuxe 4-Door Touring Sedan

Custom Super Clipper 4-Door Touring Sedan

Model year production: 28,002, up 69.75% from 1942. Assembly plants: Detroit, MI.
Domestic market share: 1.27% (13th place). Serial number identification: Seven-digit code located on
Base price range: $1,680 to $4,496. left side of cowl under hood, and read as follows: First digit
Packard average base price: $2,565, up 5.51%. is F; second through seventh digits are serial numbers as fol-
Introduction date: Clipper Eight October 1945; Clipper lows in chart below. Note that many numbers may be
Six April 18, 1946; Super Clipper May 1946. skipped in between beginning and ending numbers.

Serial Numbers by Series

Series Beginning Ending
Clipper Six 1501 14999
Clipper Eight 300001 319999
Super Clipper and Custom Super Clipper 500001 505999

Powertrains
Compression Clipper Clipper Super Custom
Engine Ratio Gross HP Transmission Six Eight Clipper Super Clipper
245.3 CID, 1-bbl., L-head, 6-cyl. 6.71:1 105 3-speed manual S - - -
Overdrive $76 - - -
282 CID, 2-bbl., L-head, 8-cyl. 6.85:1 125 3-speed manual - S - -
Overdrive - $76 - -
1946 Packard 58
Compression Clipper Clipper Super Custom
Engine Ratio Gross HP Transmission Six Eight Clipper Super Clipper
356 CID, 2-bbl., L-head, 8-cyl. 6.85:1 165 3-speed manual - - S S
Overdrive - - $76 $76

Major Options Paint Colors

Custom Code
Clipper Six Clipper Eight Super Clipper Super Clipper Lowell Gray Metallic A
Heater $ $ $ $ Coral Blue Metallic B
Radio $ $ $ $ Vanderbilt Gray Metallic C
Fender skirts $ $ $ $ Vermont Green Metallic N
Electromatic Clutch $ $ $ $ Black X
Full wheel covers $ $ S S Vanderbilt Gray Metallic
White sidewall discs $ $ $ $ over Lowell Gray Metallic CA
Vanderbilt Gray Metallic
Options common to most models. (S = Standard equipment) Items may be standard equip- over Coral Blue Metallic CB
ment, optional at different pricing, or unavailable on certain body styles. This chart is only
a guide. Vanderbilt Gray Metallic
over Vermont Green Metallic CN
Vanderbilt Gray Metallic
over Black CX
Ruxton Brown Metallic
over Doreen Yellow Q
Arizona Beige
over Rajah Maroon TW
Arizona Beige
over Burnt Orange TZ

Clipper Six
Traditional Clipper beauty in every detail.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 120.0"
Percentage of divisions sales volume: 56.75%.
Length 208.5"
Primary competition: Buick Super, Chrysler Saratoga, Hudson Com- Width 76.2"
modore, and Oldsmobile 98. Height 63.5"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
electric clock, stainless steel hood and beltline molding, rocker panel Headroom front NA
molding, small hubcaps, and 6.50 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Clipper Series 2100 2-Door Club Sedan, 6-p. 1685 $1,680 +30.94% 3450 NA NA
Clipper Series 2100 4-Door Touring Sedan, 6-p. 1682 $1,730 +31.26% 3495 NA NA
TOTALS Avg. Price $1,705 +26.95% Production 15,892 +40.33%
*Production totals by body style are not available. Includes bodies built for taxicab service.
 59 1946 Packard
1
Clipper Eight 9
The No. 1 Glamour car in America. 4
6
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1941 through 1947.
Wheelbase 120.0"
Percentage of divisions sales volume: 20.41%.
Length 208.5"
Primary competition: Buick Roadmaster, Cadillac Series 61, and Width 76.2"
Chrysler New Yorker. Height 63.5"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
electric clock, stainless steel hood, side window and beltline molding, Headroom front NA
rocker panel molding, full wheel covers, and 6.50 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Clipper Series 2101
4-Door Touring Sedan, 6-p. 1692 $1,802 +31.25% 3630 NA NA
Clipper DeLuxe Series 2111
2-Door Club Sedan, 6-p. 1615 $1,817 NEW 3625 NA NEW
Clipper DeLuxe Series 2111
4-Door Touring Sedan, 6-p. 1612 $1,869 NEW 3670 NA NEW
TOTALS Avg. Price $1,829 +30.00% Production 5,714 +197.76%
*Production totals by body style are not available.

Super Clipper
Introducing the new Packard Super Clipper.

Nameplate year of origin: 1946. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 127.0"
Percentage of divisions sales volume: 17.58%.
Length 215.5"
Primary competition: Cadillac Series 62 and Lincoln V12. Width 76.2"
Notable changes: Restyled grille, trim and detail changes. Height 64.0"
Major standard equipment: Broadcloth interior trim, full floor carpet- Legroom front NA
ing, electric clock, stainless steel hood, side window and beltline mold- Legroom rear NA
ing, rocker panel moldings, full wheel covers, and 7.00 15 BSW tires. Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY
Super Clipper Series 2103
2-Door Club Sedan, 6-p. 1675 $2,241 +27.84% 3950 NA NA
1946 Packard 60
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY
Super Clipper Series 2103
4-Door Touring Sedan, 6-p. 1672 $2,290 +26.24% 3995 NA NA
TOTALS Avg. Price $2,266 +12.06% Production 4,924 +90.85%
*Comparisons made to equivalent 1942 Series 160 models. Production totals by body style are not available.

Custom Super Clipper

Introducing the new Packard Custom Super Clipper.

Nameplate year of origin: 1946. Measurements

Current bodystyle lifespan: 1941 through 1947.
Percentage of divisions sales volume: 5.26%. Series 2106 Series 2126
Primary competition: Cadillac Fleetwood Sixty-Special and Lin- Wheelbase 127.0" 148.0"
coln Continental. Length 215.5" 236.5"
Notable changes: Restyled grille, trim and detail changes. Width 76.2" 76.2"
Major standard equipment: Broadcloth interior trim, full floor Height 64.0" NA
carpeting, electric clock, stainless steel body trim molding, hood, Legroom front NA NA
side window and beltline moldings, full wheel covers, and 7.00 Legroom rear NA NA
15 BSW tires. Series 2125 adds: Auxiliary jump seats, and 7.50 Headroom front NA NA
16 BSW tires. Limousine adds: Driver partition. Headroom rear NA NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY
Custom Super Clipper Series 2106
2-Door Club Sedan, 6-p. 1625 $2,913 +29.81% 4000 NA NA
Custom Super Clipper Series 2106
4-Door Touring Sedan, 6-p. 1622 $3,047 +29.88% 4060 NA NA
Custom Super Clipper Series 2126
4-Door Sedan, 7-p. 1651 $4,332 +61.10% 4870 NA NA
Custom Super Clipper Series 2126
4-Door Limousine, 7-p. 1650 $4,496 +59.60% 4900 NA NA
TOTALS Avg. Price $3,697 -4.74% Production 1,472 +119.05%
*Comparisons made to equivalent 1942 Series 180 models. Production totals by body style are not available.
 61 1946 Plymouth
1
9
PLYMOUTH 4
6
Plymouth builds great cars!

The first postwar Plymouths were refined versions of The new brakes boasted less pedal-effort and increased
their new-for-1942 counterparts. Covered running boards stopping power. Also promoted were Safety Rim wheels
and rear fenders designed more closely into the body had that greatly reduced the chances of a tire blow-out.
been a part of the last prewar cars new styling. But as Ply- ...In Comfort... the Chrysler standard chair-height
mouth advertising pointed out, the new Plymouth was seats continued to be a contributor to a comfortable ride.
Four Years Better than Before... Overall, the changes were relatively few, but worthy of
...In style... a new grille with wide, heavy, horizon- promoting in the postwar sellers market. Nameplates on
tal stainless steel bars and a new wraparound front bumper the side of the hood near the cowl most readily distin-
characterized the restyled front end. Also featured was a guished the DeLuxe and Special DeLuxe series. Addition-
new Mayflower hood ornament created with chrome and ally, the Special DeLuxe could be identified from the out-
plastic inserts. At the back, new rear fenders had a lower, side by stainless trim around the windshield. Two models
square-style opening. And on the trunk lid was a Mayflower were discontinued, the DeLuxe 2-Door, 2-passenger Util-
ship emblem that lit up with the taillights on. ity Sedan and the Special DeLuxe 4-Door Town Sedan. It
...In Performance and Economy the L-head 6-cylin- is interesting to note that the Special DeLuxe Convertible
der engine, which had been updated in 1942, was contin- continued as one of the very few remaining 5-passenger
ued relatively unchanged. convertibles on the market that did not have rear quarter
...In Safety... new Safety Hydraulic brakes were side windows. Most other makes added this feature to their
touted as the greatest improvement in automobile brakes convertibles during the 19401942 period.
since Chrysler first introduced hydraulic brakes in 1924.

DeLuxe 2-Door Club Coupe

Plymouth

Special DeLuxe 4-Door,

8-passenger Station Wagon
1946 Plymouth 62

Model year production: 263,323, up 72.77% from 1942. Serial number identification: Located on right front hinge
Domestic market share: 11.92% (3rd place). pillar. DeLuxe series: Eight digit code as follows Detroit,
Base price range: $1,089 to $1,539. 15154001 to 15206935; Los Angeles, 26000001 to
Plymouth average base price: $1,305, up 33.14%. 26003588; Evansville, 22042001 to 22053039. Special
Introduction date: February 1946. DeLuxe series: Eight digit code as follows Detroit,
Assembly plants: Detroit, MI; Los Angeles, CA; and Evans- 11496001 to 11643103; Los Angeles, 25000001 to 25009752;
ville, IN. Evansville, 20165001 to 20185186.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 6.6:1 95 3-speed manual S

Major Options Paint Colors

DeLuxe Special DeLuxe Code
Heater and defroster $ $ Black 1
Radio $ $ Marine Blue 2
Electric clock $ S Chevron Blue 3
Dual sunvisors $ S Airwing Gray 4
Dual windshield wipers $ S Cruiser Maroon 5
Turn signal $ $ Balfour Green 6
Full wheel covers $ $ Kenwood Green 7
White sidewall discs $ $ Battalion Beige 8
Options common to most models. (S = Standard equip-
Plymouth Gunmetal 9
ment) Items may be standard equipment, optional at dif- Sumach Red 10
ferent pricing, or unavailable on certain body styles. This Charlotte Ivory 20
chart is only a guide.

DeLuxe
The Plymouth DeLuxe.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 117.0"
Percentage of divisions sales volume: 27.62% (est.).
Length 196.8"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe, and Studebaker Width 73.6"
Champion. Height 67.5"
Notable changes: Restyled front end, rear quarters, and trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, rubber floor covering, Legroom rear NA
front door armrests, driver side sun visor and windshield wiper, rubber win- Headroom front NA
dow surrounds, stainless steel front fender and beltline molding, chrome Headroom rear NA
rocker panel molding, hood ornament, small hubcaps, and 6.00 16 BSW Cargo capacity (cu. ft.) NA
tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. P15 $1,152 +33.64% 2977 NA* NA
DeLuxe 2-Door Club Coupe, 6-p. P15 $1,226 +30.56% 3037 NA* NA
DeLuxe 2-Door Sedan, 6-p. P15 $1,189 +31.82% 3047 NA* NA
 63 1946 Pontiac
Change from Shipping Model Year Change from
1
Model No. Base FADP LY Wt. (lbs.) Production LY 9
DeLuxe 4-Door Sedan, 6-p.
TOTALS
P15 $1,231
Avg. Price $1,200
+30.54%
+32.13%
3082 NA*
Production 72,730
NA
+163.10%
4
*For body style production totals for 19461948, see 1948 Plymouth section. 6

Special DeLuxe
The Plymouth Special DeLuxe.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 72.38% (est.). Cars Station Wagon
Primary competition: Chevrolet Fleetmaster, Dodge Deluxe, Ford Wheelbase 117.0" 117.0"
Super DeLuxe, and Nash 600. Length 196.8" 195.6"
Notable changes: Restyled front end, rear quarters, and trim and Width 73.6" 73.6"
detail changes. Height 67.5" NA
Major standard equipment: Broadcloth interior trim, rubber floor Legroom front NA NA
covering, front door armrests, dual sun visors, electric clock, Legroom rear NA NA
glove box lock, dual windshield wipers, stainless steel windshield Headroom front NA NA
surround, stainless steel front fender and beltline molding, Headroom rear NA NA
chrome rocker panel molding, hood ornament, small hubcaps, Cargo capacity (cu. ft.) NA NA
and 6.00 16 BSW tires. Convertible adds: Leather interior trim Fuel capacity (gals.) 17.0 17.0
and power top. Station Wagon adds: Vinyl interior and remov-
able 2nd and 3rd row seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. P15 $1,225 +35.21% 2982 NA* NA
Special DeLuxe 2-Door Club Coupe, 6-p. P15 $1,304 +32.52% 3057 NA* NA
Special DeLuxe 2-Door Sedan, 6-p. P15 $1,267 +33.51% 3062 NA* NA
Special DeLuxe 2-Door Convertible, 5-p. P15 $1,520 +33.10% 3282 NA* NA
Special DeLuxe 4-Door Sedan, 6-p. P15 $1,309 +32.09% 3107 NA* NA
Special DeLuxe 4-Door Station Wagon, 8-p. P15 $1,626 +34.16% 3402 NA* NA
TOTALS Avg. Price $1,375 +33.29% Production 190,593 +52.75%
*For body style production totals for 19461948, see 1948 Plymouth section.

PONTIAC
Finest of the famous Silver Streaks. The New Pontiac!

Having been the last automaker to cease production eral Motors B-Bodied cars, including the smaller Buick
prior to the war in 1942, Pontiac was back into the game as and Oldsmobile series, had always been popular and profit-
quickly as any piece of the giant (GM) could move. Gen- able cars and were among the first to return production.
1946 Pontiac 64
This meant that the B-bodied Streamliners would appear encompassed the entire side window area. Both front and
in showrooms first. The 2-Door fastback styled Coupe rear fenders on carried bodyside speed lines consisting of
Sedan arrived first followed several months later by the 4- three stripes running from the back edge of each wheel
Door sedan and wood-bodied station wagons, then the opening to the fenders end. Streamliners used chrome trim
Convertible and coupes. The A-bodied Torpedo followed on the front and rear speed lines. Hood side emblems des-
later in June of 46. It is important to note that the late ar- ignated whether a Pontiac Eight was under the hood or
rival was most likely due to the A-body being shared with not. Around back horizontally mounted rectangular tail-
Chevrolet, and since it was the corporations top seller and lights complemented the Silver Streaks that were applied
most visible product, the factories were cranking them out to the trunk lid of most models.
as fast as possible. Interior styling was relatively sedate with instrument
Horsepower was up a fraction from prewar engines, panels consisting of a round speedometer flanked by a full
and styling changes included the expected modifications. complement of smaller round gauges arranged horizontally
The grille continued to be in a similar format, made up of in front of the driver. The passenger side had the glove box,
a heavy bar beginning under the headlights and across the with an optional round clock mounted on the door and
front fender edge, then arching up to follow the leading horizontal chrome strips off each side of it, balancing the
edge of the hood. At the apex was a round medallion with look. Radio and heater controls took their place in the cen-
a modernized Chief Pontiac grille emblem. Below the top ter. All of this was trimmed in chrome, and set on an in-
bar were six full-width horizontal bars, the bottom of which strument panel with Fiddleback Walnut finish and a
wrapped around the front fender edge. The full-width beige colored steering wheel. Upholstery choices were gen-
bumper had a bottom skirt that jutted out slightly. Beneath erally grey-tan neutral colored cloth fabrics in closed cars,
the upper grille bars straight portions were four vertical cloth and leather combinations in convertibles and vinyl
bars, with the parking lamps being of a rectangular design (imitation leather) in station wagons.
set into the upper and outermost sections of this area. Atop Pontiac continued the tradition begun in 1937 of most
the hood was a new Indianhead mascot hood ornament series being available in both 6-cylinder and 8-cylinder
with feathers curving upwards. Of course, it wouldnt be a variations, each having a unique series number. They will
Pontiac Silver Streak without chrome streaks, this year be presented in this text as a single series, with the 6-cylin-
with body color paint between each of the five. Also, front der standard, and the 8-cylinder as an option, and the dif-
fender tops carried a strip of chrome, longer on Streamlin- ferent series number noted in the serial number identifica-
ers than on Torpedos. tion section. Note that this would mean a Torpedo 2-Door
Body sides on Torpedo models were trimmed with a Business Coupe, with style number 2527B and a 6-cylin-
chrome beltline molding and rocker panel molding. der engine, would become style number 2727B when
Streamliners replaced the belt line molding with trim that equipped with an 8-cylinder engine.

Streamliner 2-Door Sedan Coupe

Pontiac (1942 and 1941 models

in background)

Streamliner 4-Door Sedan rear interior

 65 1946 Pontiac
1
Model year production: 137,640, up 64.73% from 1942.
Domestic market share: 6.23% (6th place).
cated on left side of cowl under hood and read as follows:
First digit indicates assembly plant code from above. The
9
Base price range: $1,307 to $2,019.
Pontiac average base price: $1,539, up 36.85%.
second digit indicates engine installation, 6 for 6-cylinder
and 8 for 8-cylinder. The third and fourth digits indicate
4
Introduction date: Streamliner 2-Door Coupe Sedan Oc-
tober 1945; Streamliner Sedans January 1946; Streamliner
series code: LA = Series 25 (Torpedo 6) and Series 27 (Tor-
pedo 8); LB = Series 26 (Streamliner 6) and Series 28
6
Coupe, Convertible and Wagons April 1946; Torpedo Se- (Streamliner 8). (Series code consists of year code L and
ries June 1946. corporate body designation A or B). Remaining digits are
Assembly plants: Southgate (Los Angeles), CA (C); Fairfax sequential number by plant and series with beginning num-
(Kansas City), KS (K); Linden, NJ (L); and Pontiac, MI (P). ber of 1001 and ending number as follows in the chart
Serial number identification: Eight to nine digit code lo- below. Style number is located on body tag on cowl under

Serial Numbers by Series and Assembly Plant

Series Los Angeles Kansas City Linden Pontiac
25 LA Torpedo 6 3314 2520 4721 17381
26 LB Streamliner 6 3696 2299 5357 35238
27 LA Torpedo 8 2786 2520 3738 13652
28 LB Streamliner 8 4257 2590 5357 39764

Powertrains
Compression
Engine Ratio Gross HP Transmission Series 25 and 26 Series 27 and 28
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 93.5 3-speed manual S -
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 107.5 3-speed manual - $28
*7.5:1 compression ratio is optional.

Major Options Paint Colors

Torpedo Streamliner Code
Weather Chief heater $ $ Black 4600
Defroster $ $ Mariner Blue Metallic 4601
Venti-heat, under seat heater and defroster $ $ Parma Wine Metallic 4602
Windshield washer $ $ Silver Wing Gray Metallic 4604
Rear window wiper $ $ Smoked Pearl Metallic 4607
Master 5-tube radio $ $ Mariner Blue Metallic over
Air Mate 7-tube radio $ $ Silver Wing Gray Metallic 4614
Air King 8-tube radio $ $ Silver Wing Gray Metallic
Radio antenna $ $ over Smoked Pearl Metallic 4617
Rear fender skirts $ -
Rear fender skirts with Silver Streak trim - $
Hubcaps $ $
Wheel trim rings $ $
White sidewall discs $ $
Options common to most models. (= Not Available) Items may be standard
equipment, optional at different pricing, or unavailable on certain models.
This chart is only a guide.
1946 Pontiac 66

Torpedo
Adding new luster to a fine old name.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 119.0"
Percentage of divisions sales volume: 32.63%.
Length 204.5"
Primary competition: DeSoto DeLuxe, Dodge Custom, and Nash Am- Width 75.8"
bassador. Height 66.0"
Notable changes: Restyled grille, trim and detail changes. Legroom front 42.5"
Major standard equipment: Grey cloth upholstered full-width cushion Legroom rear 41.5"
seats, front and rear rubber floor mat, rubber covered safety-tread con- Headroom front 36.8"
cealed running boards, automatic interior lighting, dual windshield Headroom rear 36.8"
wipers, dual sun visors, trunk lock, stainless trim (as described in in- Cargo capacity (cu. ft.) 17.5
troduction), rubber rear fender gravel shield, and 6.00 16 BSW tires. Fuel capacity (gals.) 17.0
Convertible adds: Cloth and leather upholstery.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Torpedo 2-Door Business Coupe, 3-p. 2527B $1,307 +35.16% 3261 NA NA
Torpedo 2-Door Sport Coupe, 5-p. 2527 $1,353 +34.09% 3311 NA NA
Torpedo 2-Door Sedan Coupe, 5-p. 2507 $1,399 +36.49% 3326 NA NA
Torpedo 2-Door Sedan, 5-p. 2511 $1,368 +34.78% 3326 NA NA
Torpedo 2-Door Convertible Coupe, 5-p. 2567 $1,631 +30.38% 3591 NA NA
Torpedo 4-Door Sedan, 5-p. 2519 $1,427 +34.37% 3361 NA NA
TOTALS Avg. price $1,414 +33.94% Production 44,909 +1.36%
*Production figures kept by series, not body style: Series 25 = 26,636 and Series 27 = 18,273.

Streamliner
The new Pontiac. With all of its basic prewar quality ...
Plus many notable improvements.

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub-series). Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 67.37%. Cars Wagon
Primary competition: DeSoto Custom, Mercury, Nash Ambassador, and Wheelbase 122.0" 122.0"
Oldsmobile 60 Series. Length 210.3" 210.3"
Notable changes: Restyled grille, trim and detail changes. Width 76.7" 76.7"
Major standard equipment: Striped, cloth upholstered full-width cush- Height 65.3" 69.4"
ion seats, assist straps, robe cords, front and rear rubber floor mat, rub- Legroom front 42.5" 42.5"
ber covered safety-tread concealed running boards, front door armrests, Legroom rear 42.5" NA
dual sun visors, trunk lock, stainless trim (as described in introduc- Headroom front 36.5" NA
tion), rubber rear fender gravel shield, and 6.50 16 BSW tires. Sta- Headroom rear 36.0" NA
tion wagon adds: Leatherette (vinyl) upholstery, steel cowl, windshield Cargo capacity (cu. ft.) 20.5 NA
pillars and underbody with mahogany and natural wood finish frame- Fuel capacity (gals.) 17.0 17.0
work, reinforced leatherette top, and bumperettes with guards on rear
(as opposed to full bumper).
 67 1946 Studebaker

Models Available
1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production* LY 4
Streamliner 2-Door Sedan Coupe, 5-p.
Streamliner 4-Door Sedan, 5-p.
2607
2609
$1,438
$1,510
+35.66%
+35.06%
3435
3490
NA
NA
NA
NA
6
Streamliner 4-Door Station Wagon, 8-p. STAWAG $1,942 +42.79% 3790 NA NA
Streamliner 4-Door DeLuxe Station Wagon, 6-p. STAWAG $2,019 +42.99% 3735 NA NA
TOTALS Avg. price $1,727 +43.30% Production 92,731 +136.27%
*Production figures kept by series not body style: Series 26 = 43,430 and Series 28 = 49,301.

STUDEBAKER
Builder of cars worthy of Americas homes.

The first postwar Studebakers were only slightly re- Commander series would return for 1947, and the President
vised 1942 models, as was the case with every other man- series would return in 1955 for a four-year model run.
ufacturer. The big difference at Studebaker was that they Changes for the 1946 Champion included a larger top
were well on their way to new models when the war broke grille bar, with the thin horizontal bar theme continuing
out and production was halted. This gave Studebaker the below it. A few detail changes included a larger hood em-
huge advantage of having an all-new car by the middle of blem at the leading edge of the hood, and the deletion of
1946. For this reason the 1946 model year was a very short the beltline stainless steel molding, mainly because of the
four-month production run. As could be expected, Stude- material shortages that followed World War II. Specific
baker was the only manufacturer to have lower model year Skyway features added to the Champion included a wide
production in 1946 than in 1942. rocker molding running the full length of the car, fender
The model lineup consisted only of the Champion se- top ornaments that also carried the parking and turn sig-
ries, which had been the most popular series prior to the nal lamps, and revised bumper guards. Under the hood, the
war. The model lineup continued with the same four body same 6-cylinder engine found in the 42s continued, and
styles as in 1942, but Custom and Deluxstyle sub-series inside there were not many changes to be found. Stude-
were not offered. For 1946, the Champion featured trim baker continued to offer an array of accessories, including
similar to that used on the 1942 Skyway sub-series of the their popular Hill-Holder clutch mechanism, which made
Commander and President series. Thus the 1946 models startups on an incline easier.
were sometimes referred to as the Skyway Champion. The

Champion 4-Door Cruising Sedan

Champion 2-Door Club Sedan
1946 Studebaker 68

Model year production: 19,275, down 61.97% from 1942. Assembly plants: South Bend, IN.
Domestic market share: 0.87% (15th place). Serial number identification: Seven digit code located on left
Base price range: $1,002 to $1,097. front door hinge pillar and read as follow: First digit is G,
Studebaker average base price: $1,047, down 6.75%. followed by six digit sequential serial number with begin-
Introduction date: January 1946. ning number of 193001 and ending number of 212279.

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion
169.6 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 80 3-speed manual S
Overdrive $55
*7.0:1 compression ratio is optional.

Major Options Paint Colors

All Code
Heater $ Black W-ND
Heater and defroster $ Winetone Maroon W-NB
Windshield washer $ Sagamore Green Dark W-OI
Radio $ Desert Tan Light W-OJ
Radio antenna $ Desert Tan Dark W-OK
Hill Holder $ Nassau Blue W-OL
Hubcaps $ Berkshire Gray Light W-PX
Wheel trim rings $ Berkshire Gray Dark W-PY
White sidewall discs $ Sagamore Green Light W-RD
Options common to most models. Items may be standard Smokey Mountain Gray Light W-RG
equipment, optional at different pricing, or unavailable Smokey Mountain Gray Dark W-RF
on certain models. This chart is only a guide. Sierra Red W-RH

Champion
Studebaker craftsmanship ... Unchanged in a changing world.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1939 through 1946.
Wheelbase 110.0"
Percentage of divisions sales volume: 100%.
Length 193.0"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe and Plymouth Width NA
DeLuxe. Height NA
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth upholstery, rubber floor mat, deluxe Legroom rear NA
steering wheel and horn ring, front door armrests, dual sunvisors, auto- Headroom front NA
matic dome light switch, automatic courtesy lights (except 3-passenger Headroom rear NA
coupe), bumper guards, and 5.50 16 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 15.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY*
Champion 2-Door Coupe, 3-p. $1,002 +18.58% 2456 2,465 NA
Champion 2-Door Double Dater Coupe, 5-p. $1,044 +20.00% 2491 1,285 NA
Champion 2-Door Club Sedan, 5-p. $1,046 +19.54% 2541 5,000 NA
Champion 4-Door Cruising Sedan, 5-p. $1,097 +21.22% 2566 10,525 NA
TOTALS Avg. price $1,047 +22.31% Production 19,275 -35.05%
*Production by body style not available for 1942 so comparison cannot be calculated.
 1
9
4
7
1947
The 1947 model year saw a few new names enter the After acquiring the above-mentioned Warren Avenue
market, and also witnessed the introduction of the first all- plant, the Chrysler family sold the famous Chrysler build-
new postwar car from an existing manufacturer. If it werent ing in New York City. That bit of news was about all that
for these new models, it would have been a boring year, as was worth talking about from Chrysler. All of the Chrysler
there were very few changes from any of the major manu- family of cars including Plymouth, Dodge, DeSoto,
facturers. However, as detailed later in this introduction, Chrysler and Dodge Trucks were continued from 1946 with
General Motors introduced new trucks that would be the virtually no changes.
first all-new postwar pickup trucks. Despite a relative Upstart Crosley, which now had five successful years
dearth of new product and the nearly 10 percent price hikes of automobile production under its belt, had a successful
seen during the year, total sales and production continued 1947 model year with sales nearly quadrupling the 1946
at a frenzied pace, increasing more than 50 percent from total. The publics appetite for new cars was so great that
1946 model year levels. the compact Crosley would become popular in larger cities
The former Graham-Paige Corporation, which had as a commuter vehicle. Crosley also had a popular line of
not resumed automotive production after World War II, trucks and sedan deliveries that gained in popularity. By the
was approached by the famed ship builder Henry J. Kaiser end of the 1947 model year, production for cars alone
about merging efforts to create a new car. This eventually topped 19,000 units.
resulted in the creation of the Kaiser-Frazer Corporation as As with Chrysler, Ford Motor Company products en-
detailed in the introduction of this book. Their products tered 1947 with virtually no changes from the previous year.
would reach the market during 1946, as the first 1947 Kaiser In fact, Ford changed very little in their advertising and
and Frazer models. The cars themselves were the most mod- marketing efforts; indeed most ads and literature were car-
ern available in appearance, yet they were very conventional ried over from 1946 to 1947. The company did suffer a se-
cars with the dramatic postwar slab sided look. Initially rious loss at the corporate level when Henry Ford passed
both lines of cars sold well. The problem was that the cars away on April 7, 1947, at age 83, at his Dearborn, Michi-
were overpriced. For instance the Kaiser competed with the gan estate, Fair Lane. While many felt he had held back the
Oldsmobile-Buick-DeSoto market segment instead of the company with some of his strictly held old-fashioned ideas,
intended lower-priced Ford-Chevrolet-Plymouth market. there is no doubt the automotive industry would not have
Not helping Kaisers situation was the fact that they had progressed as quickly as it did without his ideas, including
only a 6-cylinder engine offering, and it cost a lot more the development of the modern assembly line process, and
than a Ford with a flathead V8. his belief that everyone should be able to afford an auto-
On the business side of things, during the year, the Gra- mobile.
ham-Paige Corporation and Kaiser-Frazer Corporation for- General Motors seemed to make more of an effort to
mally merged under the latters name. While the former Gra- make annual changes to keep its cars from getting too out-
ham-Paige plant at Willow Run, Michigan, was used as the dated. These revisions came mainly in the form of new
new companys main production facility, Graham-Paige also grille designs and subtle trim changes for all of its cars. The
had a plant on Warren Avenue in Detroit, Michigan. During only excitement generated on the car side of the business
1947, this plant would be sold to Chrysler Corporation, which was that Oldsmobile celebrated its 50th anniversary in 1947.
would integrate the plant into part of the DeSoto complex. Oldsmobile would be the first of several companies to mark

69
1947 Buick 70
50 years in business over the next seven seasons. On the since Nash did not have a convertible model in its current
truck side, late in the model year, all-new Chevrolet and lineup. This was only the second time since the first race
GMC light-duty trucks would be introduced. GMs radi- in 1911 that a closed model car had been used for pace car
cally different Advanced Design, as named by Chevrolet, duties, the first being the 1940 Studebaker Champion 2-
represented a great change in light-duty pickup design and Door Sedan. Packard and Hudson models were virtually
appearance. Front fender lines were raised and hood heights unchanged, and both were preparing for all-new postwar
were lowered to give a modern carlike appearance. Chas- models to be introduced for 1948. At Hudson, the car-based
sis and suspension improvements allowed for a better ride pickup truck was continued with no changes, but this
and more cargo carrying capability. Together, the Chevy would be its final season.
and GMC pickups would become the first big success in Finally, again note that Chrysler divisions did not
the postwar light-duty truck market. maintain production records by model year from 1946
Studebaker managed to stir the publics attention through 1948 (with rare exception), but rather only a total
when it introduced the first all-new postwar cars in April by body style for the three-year span. See the 1948 Chrysler
1946. Pronounced fender lines were gone, replaced by a division sections for body style breakouts. Totals listed for
streamlined body with wrap-around rear windows on some 1947 for each series are estimated based upon serial num-
models. They were a hit with the public, and sales soared. bers and calendar year sales reporting.
Studebaker recorded a profit of $9.1 million this year, giv-
ing the largest of the independent manufacturers a great
boost in confidence. Studebaker trucks continued un- 1947 Overview and Changes
changed from 1946, being based on the same bodies intro- from Prior Year
duced in 1941.
Total industry production: 3,388,721, up 53.41%.
Nash, Hudson and Packard all had carry-over styling
Number of manufacturers for model year: 19, up from 17.
from 1946. Of these three independent manufacturers,
Number of models and body types offered: 186, up from
Nash would have the highest production total, while
167.
Packard had the greatest increase in production. Nash also
Industry average base price: $2,004, up 8.05%.
had the honor of being selected to pace the Indianapolis
Industry base price range: $888 for the Crosley 2-Door
500 race, held on May 30, 1947. This was the first and only
Sedan, to $4,887 for the Cadillac Series 75 Fleetwood
time that Nash would be chosen for this duty. A Nash Am-
4-Door Imperial Sedan.
bassador 4-Door Sedan was selected as the official pace car,

BUICK
When better automobiles are built, Buick will build them.

The 1947 Buick line was little changed this year ex- winged bracket atop the grille, with vertical grille bars un-
cept for a simpler grille design that featured a heavy perime- derneath. Otherwise, there were only minor trim variations
ter bar. Prior Buicks had used an upper grille bar featuring to distinguish model years. A Roadmaster Estate Wagon
a peaked center section which incorporated the Buick in- was added to the lineup, as there was growing interest in
signia under the bar, with vertical grille bars under that. For the combination of style and utility that a station wagon
1947, that grille bar was straightened out across the top, and could offer growing families and the growing postwar baby
a trim piece containing the Buick logo was mounted in a boom.
 71 1947 Buick

1
9
4
Roadmaster 4-Door Sedan 7
Roadmaster

Special 4-Door Sedan

Super 2-Door Sedanet

Model year production: 260,934, up 74.66% from 1946. Serial number identification: Eight digit code read as fol-
Domestic market share: 7.70% (4th place). lows: 1st digit indicating assembly plant code from above,
Base price range: $1,611 to $3,249. followed by sequential number by plant Flint, 14524131 to
Buick average base price: $2,259, up 14.38%. 14801264; Southgate, 24530001 to 24775798; Linden,
Introduction date: January 1947. 34542001 to 34776843; Fairfax, 44536001 to 44774870.
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, Style number can be found on body identification plate.
NJ (3); Fairfax (Kansas City), KS (4). Ionia denotes the builder of wagon bodies for Buick.

Powertrains
Compression
Engine Ratio Gross HP Transmission Special & Super Roadmaster
248 CID, valve-in-head, 8cyl. 6.3:1 110 3-speed manual S -
320.2 CID Fireball, valve-in-head, 8cyl. 6.6:1 144 3-speed manual - S

Major Options Paint Colors

Special Super Roadmaster Code
Weather-Warden heater/defroster $ $ $ Black 1
Sonomatic AM radio $ $ $ Verde Green 4
Auxiliary driving lights $ $ $ Sherwood Green Metallic 5
Exterior spotlight $ $ $ Brunswick Green Metallic 6
E-Z-I non-glare rear view mirror $ $ $ Royal Maroon Metallic 7
Outside rear view mirror $ $ $ Brunswick Green Metallic
Vanity visor mirror $ $ $ over Sherwood Green Metallic 11
Options common to most models. Items may be standard equipment, op-
Sequoia Cream 14
tional at different pricing, or unavailable on certain models. This chart is Seine Blue Metallic 15
only a guide. Calvert Blue Metallic 17
Regency Blue Metallic 18
Catalina Gray 19
Lehigh Gray Metallic over Catalina Gray 20
Regency Blue Metallic over Catalina Gray 21
1947 Buick 72

Special
Its a Field-Pacing Beauty The Buick Special.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through first series 1949.
Wheelbase 121.0"
Percentage of divisions sales volume: 12.04%.
Length 207.5"
Primary competition: DeSoto Custom, Hudson Super, Kaiser, Nash Width 77.5"
Ambassador, and Oldsmobile 76 & 78 Series. Height 66.7"
Notable changes: Restyled grille and detail changes. Legroom front 42.5"
Major standard equipment: Cloth seats, rubber floor mats, ash receiver, Legroom rear 42.5"
turn signals, automatic choke, twin stainless moldings on front and Headroom front 38.0"
rear fenders, rear fender skirts, and 6.50 16, 4-ply BSW tires. Headroom rear 35.8"
Cargo capacity (cu. ft.) 17.5
Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedanet, 6-p., Model 46S 4407 $1,611 +5.85% 3670 14,278 +957.63%
Special 4-Door Sedan, 6-p., Model 41 4409 $1,673 +5.89% 3720 17,136 +939.18%
TOTALS Avg. price $1,642 +5.87% Production 31,414 +947.48%

Super
Super is the name ... and Superfine the quality.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 124.0"
Percentage of divisions sales volume: 58.16%.
Length 212.4"
Primary competition: Cadillac Series 61, Chrysler New Yorker, Frazer, Width 78.6"
Kaiser Custom, Oldsmobile 98 and Packard Clipper. Height 64.9"
Notable changes: Restyled grille and detail changes. Legroom front NA
Major standard equipment: Cloth seats cloth and leather trim in con- Legroom rear NA
vertible, front rubber floor mats with rear floor carpet, two-toned in- Headroom front NA
strument panel, ash receiver, turn signals, automatic choke, lower body Headroom rear NA
full-length stainless trim, rear fender skirts, and 6.50 16, 4-ply BSW Cargo capacity (cu. ft.) NA
tires. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Sedanet, 6-p., Model 56S 4507 $1,843 +5.86% 3795 46,311 +35.27%
Super 2-Door Convertible, 6-p., Model 56C 4567 $2,333 +14.03% 4050 27,796 +368.66%
Super 4-Door Sedan, 6-p., Model 51 4569 $1,929 +5.87% 3935 76,866 +3.81%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $2,940 +13.34% 4170 786 0.00%
TOTALS Avg. price $2,261 +10.26% Production 151,759 +31.97%
 73 1947 Cadillac

Roadmaster
Master of the road ... in Performance, Style and Beauty. 1
Nameplate year of origin: 1936. Measurements
9
Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 29.80%.
Wheelbase 129.0"
4
Primary competition: Cadillac Series 62, Chrysler Town & Country,
Length
Width
217.2"
78.6"
7
Frazer Manhattan, Kaiser Custom, and Packard Super Clipper. Height 65.2"
Notable changes: Restyled grille and detail changes. Legroom front NA
Major standard equipment: Finer grade cloth seats, two-toned neutral- Legroom rear NA
colored instrument panel (body color on convertibles), front rubber Headroom front NA
floor mats with rear floor carpet, multiple ash receivers, turn signals, Headroom rear NA
automatic choke, rear fender skirts, and 7.00 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Sedanet, 6-p., Model 76S 4707 $2,131 +5.81% 4095 18,983 +130.77%
Roadmaster 2-Dr. Convertible, 6-p., Model 76C 4767 $2,651 +12.95% 4345 11,947 +363.78%
Roadmaster 4-Door Sedan, 6-p., Model 71 4769 $2,232 +5.78% 4165 46,531 +3.81%
Roadmaster 4-Door Estate Wagon, 6-p., Model 79 Ionia $3,249 NEW 4445 300 NEW
TOTALS Avg. price $2,566 +18.95% Production 77,761 +147.65%

CADILLAC
A New Standard of the World.

Nineteen forty-seven brought very little change to the V. Since chrome-plating materials were becoming more
Cadillac line. Like other GM divisions, they were struggling plentiful, the rear fender gravel shield was now of chrome
to meet the demand created by the wartime halt of manu- plated stainless steel, as opposed to the 1946 models rub-
facturing, so not much time or energy was spent on up- ber gravel shield.
dates. Every effort was being poured into the forthcoming Inside there were only minor changes as well. Steer-
postwar new cars. For this year, Cadillacs sported a new ing wheels changed to an ivory color, and upholstery weaves
grille with five horizontal bars, while still utilizing the fa- were changed on some models, but otherwise it all looked
miliar egg-crate design. The Cadillac name was now in familiar. The powertrains and the model line continued as
script, replacing the previous block lettering on the front in 1946, and the Series 75 Fleetwood continued to use pre-
fenders, except for the Series 75 Fleetwood, and the Cadil- war design.
lac crest on the prow of the hood was expanded to fill the
1947 Cadillac 74

Series 61 2-Door Club Coupe Series 61 4-Door Sedan

Series 75 Fleetwood 4-Door Touring Sedan

Series 62 2-Door Convertible Series 60 Special 4-Door Sedan

Model year production: 59,299, up 112.54% from 1946. for engine number (used as serial number). For all cars the
Domestic market share: 1.75% (16th place). number is stamped on front right cylinder block above
Base price range: $2,200 to $4,887. water pump numbered at right angle to crankshaft. Series
Cadillac average base price: $3,506, up 7.24%. motors numbered as follows: 61 5420001 to 5428555;
Introduction date: January 1947. 62 8420001 to 8459835; 60 Special 6420001 to
Assembly plants: Detroit, MI (1). 6428500; 75 34200001 to 3425036.
Engine and serial number identification: Seven-digit code

Powertrains
Compression
Engine Ratio Gross HP Transmission All Models
346 CID, 2-bbl., L-head, V8 7.25:1 150 3-speed Synchromesh manual S
Hydra-Matic Automatic $186

Major Options Paint Colors

61 62 60 Special 75 Fleetwood Code
Heater automatic under seat $76 $76 $76 $85 Black 1
Radio $74 $74 $74 $74 Antoinette Blue 2
Vacuum operated antenna $13 $13 $13 $13 Cavern Green 3
Fog lights $30 $30 $30 $30 Gunmetal Gray Metallic 4
Exterior spotlight - - $ $ El Paso Beige Metallic 6
Full-wheel covers $25 $25 $25 S Madeira Maroon Metallic 9
White sidewall discs $ $ $ $ French Gray 10
Options common to most models. (= Not Available, S = Standard equipment)
Seine Blue Metallic 11
Items may be standard equipment, optional at different pricing, or unavailable on Camden Green Metallic 14
certain body styles. This chart is only a guide. Lucerne Green Metallic 16
Belden Blue Metallic 17
Dover Gray Metallic 18
Pinehurst Green Metallic
over Camden Green Metallic 22
Gunmetal Gray Metallic
over Dover Gray Metallic 23
Lucerne Green Metallic
over French Gray 24
Vista Gray Metallic
over French Gray 25
French Gray over Seine
Blue Metallic 27
 75 1947 Cadillac

Series 61
Designed to bring Cadillacs incomparable performance,
comfort and safety to the widest group of owners.
1
9
Nameplate year of origin: 1939. Measurements 4
Current bodystyle lifespan: 1941 through 1947.
Percentage of divisions sales volume: 14.43%.
Wheelbase
Length
126.0"
215.0"
7
Primary competition: Buick Super, Chrysler New Yorker, Frazer and Width 80.8"
Packard Deluxe Clipper. Height 60.5"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
chrome rear fender gravel guards, rear fender skirts, directional signals, Headroom front NA
dual downdraft carburetor with automatic choke, Super-Safe hy- Headroom rear NA
draulic brakes, small hubcaps, and 7.00 15 low pressure BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 61 2-Door Club Coupe, 6-p. 6107 $2,200 +8.80% 4082 3,395 +324.38%
Series 61 4-Door Sedan, 6-p. 6109 $2,324 +8.29% 4138 5,160 +134.55%
TOTALS Avg. Price $2,262 +8.54% Production 8,555 +185.17%

Series 62
A splendid blend of luxury and practicality.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 129.0"
Percentage of divisions sales volume: 67.17%.
Length 220.0"
Primary competition: Frazer Manhattan, Lincoln, and Packard Super Width 80.8"
Clipper. Height 66.7"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
chrome rear fender gravel guards, rear fender skirts, directional signals, Headroom front NA
dual downdraft carburetor with automatic choke, Super-Safe hy- Headroom rear NA
draulic brakes, small hubcaps, and 7.00 15 low pressure BSW tires. Cargo capacity (cu. ft.) NA
Convertible adds: Leather interior trim and Hydra-electric convertible Fuel capacity (gals.) 20.0
top, front seat and windows.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Club Coupe, 6-p. 6207 $2,446 +8.76% 4117 7,245 +211.88%
Series 62 2-Door Convertible, 6-p. 6267 $2,902 +15.11% 4450 6,755 +403.35%
Series 62 4-Door Sedan, 6-p. 6269 $2,523 +8.56% 4201 25,834 +73.38%
TOTALS Avg. Price $2,624 +10.95% Production 39,834 +114.57%
1947 Cadillac 76

Series 60 Special
Combining all of Cadillacs traditional luxury and performance,
with the most advanced of ultra-smart styling.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 133.0"
Percentage of divisions sales volume: 14.33%.
Length 224.0"
Primary competition: Lincoln Continental and Packard Custom Super Width 80.8"
Clipper. Height 66.7"
Notable changes: Restyled grille, trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, Hydra-electric Legroom rear NA
front seat, full floor carpeting, chrome rear fender gravel guards, rear Headroom front NA
fender skirts, directional signals, dual downdraft carburetor with auto- Headroom rear NA
matic choke, Super-Safe hydraulic brakes, small hubcaps, and 7.00 Cargo capacity (cu. ft.) NA
15 low pressure BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6069 $3,195 +4.62% 4351 8,500 +49.12%
TOTALS Avg. Price $3,195 +4.62% Production 8,500 +49.12%

Series 75 Fleetwood
The leader from every conceivable standpoint.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1941 through 1949.
Wheelbase 136.0"
Percentage of divisions sales volume: 4.06%.
Length 227.0"
Primary competition: Chrysler Crown Imperial and Packard Custom Width 82.3"
Super Clipper. Height 71.7"
Notable changes: Trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, full floor carpet- Legroom rear NA
ing, full-length lower body trim molding, hood, bodyside and beltline Headroom front NA
moldings, stainless steel enclosed running boards, rear fender skirts, di- Headroom rear NA
rectional signals, dual downdraft carburetor with automatic choke, Cargo capacity (cu. ft.) NA
Super-Safe hydraulic brakes, large hubcaps, and 7.50 16 low pres- Fuel capacity (gals.) 24.0
sure BSW tires. 7-passenger and 9-passenger sedans add: auxiliary
jump seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 6-p. 7519 $4,471 +5.50% 4836 300 +100.00%
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $4,686 +6.14% 4861 890 +295.56%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $4,887 +6.03% 4939 1,005 +354.75%
Series 75 Fleetwood Business 4-Door Sedan, 9-p. 7523L $4,368 +6.72% 4762 135 +513.64%
Series 75 Fleetwood Imperial Business
4-Door Sedan, 9-p. 7533L $4,560 +6.39% 4822 80 +370.59%
TOTALS Avg. Price $4,594 +6.15% Production 2,410 +279.53%
 77 1947 Chevrolet

CHEVROLET 1
9
Leadership The reward of quality.
4
7
Minimal change sums up the 1947 Chevrolet. Grille suspension and shocks, so a variety of arrangements were
changes included a slightly larger top grille bar, with seen across all the different makes, even within General
Chevrolet in block letters across the top center. The 1946 Motors. Most manufacturers were using coil springs up
vertical style hood emblem was changed to a horizontal front and semi-elliptical leaf springs at the back. While this
layout, with the Chevrolet symbol in the center. The stain- was an acceptable choice, shock absorbers of various types
less steel body side trim from 1946 was removed and re- were needed to deal with the harsh ride and lack of cor-
placed by a thin stainless beltline molding, which greatly nering abilities most drivers endured. Knee-Action was
cleaned up the cars appearance. Both Fleetline models con- General Motors answer to this problem. However, as cars
tinued to use three chrome strips behind each wheel open- gained weight and power, a better solution would be
ing. There were no changes to engine or transmission ei- needed in the future.
ther, as most of Chevrolets energy this year went into As in 1946, technically the Fleetline models were the
creating the new line of light-duty trucks. top line Chevrolets, but they were a sub-series of the Fleet-
Knee-Action type front shocks, first used in the master series, and therefore are included with the parent se-
mid-thirties, were now more refined and continued to be ries in the listings below, as most features remained simi-
a Chevrolet standard. The industry was still learning about lar.

Fleetline 2-Door Aero Sedan Fleetmaster 4-Door Station Wagon

Model year production: 671,543, up 68.72% from 1946. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 19.82% (1st place). cated on right front door hinge pillar and read as follow:
Base price range: $1,160 to $1,893. First number is assembly plant, followed by series designa-
Chevrolet average base price: $1,361, up 6.54%. tion of EJ for Stylemaster and EK for Fleetmaster; remain-
Introduction date: January 1947. ing digits are consecutive serial number, EJ-1001 through
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- 33745; and EK-1001 through 72404. Example: 1EJ1001 is a
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, 1947 Stylemaster built at Flint, MI, serial number 1001.
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, Body style is determined from plate affixed to firewall.
MO (3); and Tarrytown, NY (2).

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl. 6.5:1 90 3-speed manual S

Major Options Paint Colors

All models Code
Heater $ Black 344
Heater and defroster $ Oxford Maroon Metallic 345
1947 Chevrolet 78

Major Options (cont.) Paint Colors (cont.)

All models Code
Heater $ Black 344
Heater and defroster $ Oxford Maroon Metallic 345
Deluxe in-dash heater and defroster $ Lullwater Green Metallic 346
Windshield washer $ Battleship Gray Metallic 347
Deluxe steering wheel $ Sport Beige 348
Radio $ Freedom Blue 349
Deluxe pushbutton radio $ Lullwater Green Metallic
Radio antenna $ over Sport Beige 350
Hubcaps $ Lullwater Green Metallic
Wheel trim rings $ over Lakeside Green Metallic 351
White sidewall discs $ Freedom Blue over Ozone
Options common to most models. Items may be standard
Blue Metallic 352
equipment, optional at different pricing, or unavailable on Scout Brown over Sport Beige 353
certain models. This chart is only a guide. Oxford Maroon Metallic 354
Maple Brown Metallic 355

Stylemaster
The popular Stylemaster.

Nameplate year of origin: 1942. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 116.0"
Percentage of divisions sales volume: 28.74%.
Length 197.8"
Primary competition: Ford DeLuxe, Plymouth DeLuxe and Studebaker Width 73.4"
Champion. Height 66.1"
Notable changes: Minor trim and detail changes. Legroom front 41.0"
Major standard equipment: Pile fabric upholstered cushioned seats, ad- Legroom rear 39.0"
justable front seat, front rubber floor mat, rubber covered safety-tread Headroom front 37.5"
concealed running boards, rear compartment package shelf, driver-side Headroom rear 35.8"
sun visor, three-spoke steering wheel, trunk lock, electric luggage Cargo capacity (cu. ft.) 17.0
compartment light, lower body stainless trim, rubber rear fender gravel Fuel capacity (gals.) 16.0
shield, and 6.00 16 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Stylemaster 2-Door Business Coupe, 3-p. EJ-1504 $1,160 +5.65% 3050 27,403 +92.07%
Stylemaster 2-Door Sport Coupe, 6-p. EJ-1524 $1,202 +5.72% 3060 34,513 +79.35%
Stylemaster 2-Door Town Sedan, 6-p. EJ-1502 $1,219 +5.82% 3075 88,534 +44.89%
Stylemaster 4-Door Sport Sedan, 6-p. EJ-1503 $1,276 +5.89% 3130 42,571 -43.50%
TOTALS Avg. price $1,214 +5.77% Production 193,021 +13.57%
 79 1947 Chrysler

Fleetmaster
The handsomely styled Fleetmaster and ultra-distinctive Fleetline. 1
Nameplate year of origin: 1942. Measurements
9
Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 71.26%. Cars Wagon
4
Primary competition: Ford Super DeLuxe, Nash 600 and Plymouth Wheelbase 116.0" 116.0" 7
Special DeLuxe. Length 197.8" 207.5"
Notable changes: Restyled grille, trim and detail changes. Width 73.4" 73.4"
Major standard equipment: Pile fabric upholstered cushioned seats Height 66.1" 69.4"
(Bedford cord upholstery optional), adjustable front seat, assist straps, Legroom front 41.0" NA
robe cords, front rubber floor mat with carpeted inserts, rubber cov- Legroom rear 39.0" NA
ered safety-tread concealed running boards, front door armrests, rear Headroom front 37.5" NA
compartment package shelf, dome light, clock, cigarette lighter with Headroom rear 35.8" NA
ashtray, dual sun visors, two-spoke steering wheel, trunk lock, electric Cargo capacity (cu. ft.) 17.0 NA
luggage compartment light, window frame and beltline moldings, Fuel capacity (gals.) 16.0 16.0
lower body stainless trim, rubber rear fender gravel shield, and 6.00
16 BSW tires. Station wagon adds: Steel cowl, windshield pillars and
underbody with mahogany and natural wood finish framework, rein-
forced leatherette top, single tail and stop light (as opposed to dual on
cars), and bumperettes with guards on rear (as opposed to full
bumper). Fleetline models add: Fleetweave broadcloth upholstery on
full-width cushion seats, three stainless Speed-line trim pieces at
each wheel opening, and trunk lid ornamentation.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fleetmaster 2-Door Sport Coupe, 6-p. EK-2124 $1,281 +5.69% 3090 59,661 +120.67%
Fleetmaster 2-Door Town Sedan, 6-p. EK-2102 $1,286 +4.98% 3125 80,128 +41.72%
Fleetmaster 2-Door Convertible, 6-p. EK-2134 $1,628 +10.30% 3390 28,443 +530.94%
Fleetmaster 4-Door Sport Sedan, 5-p. EK-2103 $1,345 +5.08% 3185 91,440 +23.99%
Fleetmaster 4-Door Station Wagon, 8-p. EK-2109 $1,893 +10.57% 3440 4,912 +510.95%
Fleetmaster Fleetline 2-Door Aero Sedan, 5-p. EK-2144 $1,313 +5.12% 3125 159,407 +175.16%
Fleetmaster Fleetline 4-Door Sportsman Sedan, 6-p. EK-2113 $1,371 +4.74% 3150 54,531 +626.98%
TOTALS Avg. price $1,445 +6.91% Production 478,522 +109.82%

CHRYSLER
The Beautiful Chrysler.

The 1947 Chrysler models were basically identical to color choices was available, now including a few two-tone
their 1946 counterparts. Detail changes for the year in- options. Midway through the year sufficient supplies of
cluded a slightly larger wheelhouse opening, rearrangement whitewall tires became available, and they were added to the
of turn signal and high beam headlamp indicators, and re- option list. Of course, in a sellers market, Chrysler, as well
vised taillight lenses. Also a broadened array of exterior as every other manufacturer, could sell every car that it
1947 Chrysler 80
could build, so all design and engineering efforts were spent elimination of the Town & Country 8-cylinder model. The
on creating their new postwar cars. Traveler was not well received and only about 4,100 were
Model changes were limited to the addition of a sold over its short two-year life span. Note that the pro-
Windsor 4-Door Traveler Sedan, which featured a semi- duction totals by series are estimated based on serial num-
fastback roofline and a rooftop luggage carrier, and the bers.

Town & Country 2-Door Convertible Windsor 4-Door Sedan

Windsor 4-Door Sedan

Model year production: 109,053, up 40.58% from 1946. lar. C-38 series: Eight digit code as follows Royal,
Domestic market share: 3.22% (9th place). 70023022 to 70029673; Windsor, 70564429 to 70633016;
Base price range: $1,561 to $4,305. Town & Country Sedan, 71000128 to 71002879. C-39 se-
Chrysler average base price: $2,156, up 9.44%. ries: Seven digit code as follows Saratoga, 6766546 to
Introduction date: January 2, 1947. Windsor Traveler 6768485; New Yorker, 7037249 to 7062597; Town &
sedan May 19, 1947. Country Convertible, 7402037 to 7405173. C-40 series:
Assembly plants: Detroit, MI. Seven digit code as follows Imperial, 7810167 to 7810907.
Serial number identification: Located on left front hinge pil-

Powertrains
Compression
Engine Ratio Gross HP Transmission C-38 series C-39 series C-40 series
250.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 114 3-speed manual S - -
Fluid Drive $33 - -
Prestomatic Transmission $52 - -
323.5 CID, 1-bbl., L-head, 8-cyl. 6.7:1 135 Fluid Drive - S -
Prestomatic Transmission - $75 S

Major Options
Royal Windsor Town & Country Saratoga New Yorker Crown Imperial
All-Weather air control system $ $ $ $ $ $
Comfort Master heater $ $ $ $ $ $
6-tube radio $ $ $ $ $ $
8-tube radio $ $ $ $ $ $
Electric clock $ S S S S S
Radio antenna basic $ $ $ $ $ $
White sidewall discs $15 $15 $15 $15 $15 S
Highlander interior upholstery $ $ $ $ $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Catalina Tan 9 Black 15
Seacrest Green 11 Regal Maroon 16
Yellow Lustre 12 Sumac Red 17
 81 1947 Chrysler

Paint Colors (cont.)

Code Code
Melody Blue Metallic 22 Noel Green Metallic 30
1
Ballet Taupe Metallic
Rossini Brown Metallic
23
25
Pacific Green Metallic
Palomino Cream
32
41
9
Trumpet Gold Metallic
Pastorale Green Metallic
27
28
Blue Gray Metallic
Catalina Tan over Rossini Brown Metallic
43
44
4
Andante Green Metallic 29 Rossini Brown Metallic over Catalina Tan 46 7

Royal
The Beautiful Chrysler Royal.

Nameplate year of origin: 1937. Also used on 1933 Royal Measurements

Eight.
Current bodystyle lifespan: 1942 through first-series 1949. Except 8-pass. 8-pass. Sedans
Percentage of divisions sales volume: 6.10%. Wheelbase 121.5" 139.5"
Primary competition: Buick Special, Hudson Super, Nash Length 208.3" 226.3"
Ambassador, and Oldsmobile 76. Width 77.8" 77.8"
Notable changes: Minor detail changes. Height NA NA
Major standard equipment: Pile fabric or broadcloth inte- Legroom front NA NA
rior trim, rubber floor covering in front compartment, car- Legroom rear NA NA
peted rear compartment (rubber covered in 3-passenger Headroom front NA NA
coupe), directional signals, two-speed electric windshield Headroom rear NA NA
wipers, luggage compartment light, Safe Guard hydraulic Cargo capacity (cu. ft.) NA NA
brakes, small hubcaps, and 6.50 15 BSW tires. Club Fuel capacity (gals.) 17.0 20.0
coupe and 8-passenger sedans add: Carpeted front com-
partment. Eight passenger sedans add: Two rear compart-
ment jump seats, reverse-hinged rear doors, and 7.00 15
BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Coupe, 3-p. C-38S $1,561 +9.08% 3373 NA* NA
Royal 2-Door Brougham Sedan, 6-p. C-38S $1,626 +6.55% 3458 NA* NA
Royal 2-Door Club Coupe, 6-p. C-38S $1,651 +6.45% 3443 NA* NA
Royal 4-Door Sedan, 6-p. C-38S $1,661 +6.41% 3523 NA* NA
Royal 4-Door Sedan, 8-p. C-38S $2,043 +5.15% 3977 NA* NA
Royal 4-Door Sedan Limousine, 8-p. C-38S $2,163 +4.85% 4022 NA* NA
TOTALS Avg. Price $1,784 +6.25% Production 6,650 -44.68%
*For body style production totals for 19461948, see 1948 Chrysler section.
1947 Chrysler 82

Windsor
The Beautiful Chrysler Windsor.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 62.90%. Except 8-pass. 8-pass. Sedans
Primary competition: DeSoto Custom, Hudson Com- Wheelbase 121.5" 139.5"
modore, and Mercury. Length 208.3" 226.3"
Notable changes: Minor detail changes. Width 77.8" 77.8"
Major standard equipment: Two-tone wool broadcloth in- Height NA NA
terior trim, rear seat center folding armrest, carpeted Legroom front NA NA
floors, directional signals, electric clock, two-speed electric Legroom rear NA NA
windshield wipers, luggage compartment light, Safe Headroom front NA NA
Guard hydraulic brakes, small hubcaps, and 6.50 15 Headroom rear NA NA
BSW tires. Convertible adds: Power top. Eight-passenger Cargo capacity (cu. ft.) NA NA
sedans add: Two rear compartment jump seats, reverse- Fuel capacity (gals.) 17.0 20.0
hinged rear doors, and 7.00 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Coupe, 3-p. C-38W $1,611 +8.78% 3383 NA* NA
Windsor 2-Door Brougham Sedan, 6-p. C-38W $1,691 +6.29% 3468 NA* NA
Windsor 2-Door Club Coupe, 6-p. C-38W $1,701 +6.25% 3448 NA* NA
Windsor 2-Door Convertible, 6-p. C-38W $2,075 +11.50% 3693 NA* NA
Windsor 4-Door Sedan, 6-p. C-38W $1,711 +6.21% 3528 NA* NA
Windsor 4-Door Traveler Sedan, 6-p. C-38W $1,846 NEW 3610 NA* NA
Windsor 4-Door Sedan, 8-p. C-38W $2,093 +5.02% 3997 NA* NA
Windsor 4-Door Sedan Limousine, 8-p. C-38W $2,213 +4.73% 4052 NA* NA
TOTALS Avg. Price $1,868 +6.71% Production 68,596 +38.79%
*For body style production totals for 19461948, see 1948 Chrysler section.

Saratoga
The Beautiful Chrysler Saratoga.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 127.5"
Percentage of divisions sales volume: 1.78%.
Length 214.3"
Primary competition: Hudson Commodore, Kaiser, Oldsmobile 98, and Width 77.8"
Packard Deluxe Clipper. Height NA
Notable changes: Minor detail changes. Legroom front NA
Major standard equipment: Pile fabric or broadcloth interior trim, rub- Legroom rear NA
ber floor covering in front compartment, carpeted rear compartment Headroom front NA
(rubber covered in 3-passenger coupe), directional signals, electric Headroom rear NA
clock, two-speed electric windshield wipers, luggage compartment Cargo capacity (cu. ft.) NA
light, Safe Guard hydraulic brakes, small hubcaps, and 8.20 15 Fuel capacity (gals.) 20.0
BSW tires. Club coupe adds: carpeted front compartment.
 83 1947 Chrysler

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY 1
Saratoga 2-Door Coupe, 3-p.
Saratoga 2-Door Brougham Sedan, 6-p.
C-39K
C-39K
$1,873
$1,948
+6.85%
+5.98%
3817
3900
NA*
NA*
NA
NA 9
Saratoga 2-Door Club Coupe, 6-p.
Saratoga 4-Door Sedan, 6-p.
C-39K
C-39K
$1,958
$1,973
+5.95%
+5.90%
3930
3972
NA*
NA*
NA
NA 4
TOTALS Avg. Price
*For body style production totals for 19461948, see 1948 Chrysler section.
$1,938 +6.16% Production 1,940 +25.65%
7

New Yorker
The Beautiful Chrysler New Yorker.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Wheelbase 127.5"
Current bodystyle lifespan: 1942 through first-series 1949.
Length 214.3"
Percentage of divisions sales volume: 23.24%. Width 77.8"
Primary competition: Buick Roadmaster, Cadillac Series 61, Frazer and Height NA
Packard Super Clipper. Legroom front NA
Notable changes: Minor detail changes. Legroom rear NA
Major standard equipment: Two-tone wool broadcloth interior trim, Headroom front NA
rear seat center pull-down armrest, full floor carpeting, directional sig- Headroom rear NA
nals, electric clock, two-speed electric windshield wipers, luggage com- Cargo capacity (cu. ft.) NA
partment light, Safe Guard hydraulic brakes, small hubcaps, and Fuel capacity (gals.) 20.0
8.20 15 BSW tires. Convertible adds: Power top and outside rear
view mirror.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Coupe, 3-p. C-39N $1,973 +6.48% 3837 NA* NA
New Yorker 2-Door Brougham Sedan, 6-p. C-39N $2,048 +5.68% 3932 NA* NA
New Yorker 2-Door Club Coupe, 6-p. C-39N $2,058 +5.65% 3940 NA* NA
New Yorker 2-Door Convertible, 6-p. C-39N $2,447 +11.58% 4132 NA* NA
New Yorker 4-Door Sedan, 6-p. C-39N $2,073 +5.60% 3987 NA* NA
TOTALS Avg. Price $2,120 +7.11% Production 25,340 +106.91%
*For body style production totals for 19461948, see 1948 Chrysler section.

Town & Country

The Beautiful Chrysler Town & Country.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 5.31%. 4-Door Sedan Convertible
Primary competition: None. Wheelbase 121.5" 127.5"
Notable changes: Minor detail changes. Length 208.3" 214.3"
Major standard equipment: Two-tone wool broadcloth in- Width 77.8" 77.8"
terior trim, full floor carpeting, directional signals, electric Height NA NA
1947 Chrysler 84

clock, two-speed electric windshield wipers, luggage com- Measurements

partment light, Safe Guard hydraulic brakes, mahogany
wood panels bonded to steel body surrounded by solid 4-Door Sedan Convertible
white ash framework, small hubcaps, and 8.20 15 BSW Legroom front NA NA
tires. Convertible adds: Power top and outside rear view Legroom rear NA NA
mirror. Headroom front NA NA
Headroom rear NA NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Town & Country 2-Door Convertible, 6-p. C-39N $2,998 +9.30% 4332 NA* NA
Town & Country 4-Door Sedan, 6-p. C-38W $2,713 +14.67% 3955 NA* NA
TOTALS Avg. Price $2,856 +9.45% Production 5,758 +166.80%
*For body style production totals for 19461948, see 1948 Chrysler section.

Crown Imperial
The Beautiful Chrysler Crown Imperial.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.68%.
Length 235.0"
Primary competition: Cadillac Series 75 and Packard Custom Super Clipper. Width 77.8"
Notable changes: Minor detail changes. Height NA
Major standard equipment: Two-tone wool broadcloth interior trim with Legroom front NA
leather front seat upholstery, rear seat center pull-down armrest, two rear Legroom rear NA
compartment jump seats, full floor carpeting, divider window between dri- Headroom front NA
ver and rear passenger compartment, directional signals, electric clock, Headroom rear NA
two-speed electric windshield wipers, luggage compartment light, reverse- Cargo capacity (cu. ft.) NA
hinged rear doors, Safe Guard hydraulic brakes, small hubcaps, white Fuel capacity (gals.) 20.0
sidewall discs, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-40 $4,205 NEW 4865 390 NEW
Crown Imperial 4-Door Limousine, 8-p. C-40 $4,305 +11.10% 4875 350 +112.12%
TOTALS Avg. Price $4,255 +9.81% Production 740 +348.48%
 85 1947 Crosley

CROSLEY 1
9
A FINE car.
4
7
The Crosley for 1947 was essentially unchanged in below. The only visual difference is the metal covering
terms of power and styling. There were, however, addi- where the rear side windows would be otherwise. The
tions to the model line. The Convertible with fixed side Sedan Delivery is not covered here as it is technically a
rails began production at the end of the 1946 model year commercial vehicle, not a passenger automobile.
and became a regular fixture of the line beginning in 1947. The CoBra sheetmetal engine continued to be the stan-
A new two-door station wagon model was added late in the dard engine. It had quickly become famous for its fuel econ-
model year, and like the convertible last year, it would be omy, with typical results of 30 miles per gallon. Many own-
considered a 1948 model. It featured the same front-end ers claimed to get anywhere from 35 to 50 miles per gallon
styling of the sedan and convertible, but added a steel sta- from the compact Crosley. However, a problem was begin-
tion wagon body with wood paneled sides. The wagon also ning to crop up that would cause a serious problem to
featured a beltline stainless steel molding. Because of its late Crosley and its owners. Holes began to develop in the sheet-
introduction, its production is included with the 1947 to- metal block, a problem caused by electrolysis. To remedy the
tals, but pricing information is not included within the situation, Crosley began development of a cast-iron block,
1947 reporting. A Sedan Delivery, virtual twin to the sta- but it would not be ready for production until late 1948.
tion wagon, was also available this season, and is pictured

2-Door Convertible 2-Door Panel Delivery

Model year production: 19,344, up 286.96% from 1946. series designation; third and fourth digits indicate model
Domestic market share: 0.57% (19th place). year (47 = 1947); remaining five digits are serial numbers
Base price range: $888 to $949. 10000 to 26999. Commencing October 10, 1947, through
Crosley average base price: $919, up 22.63%. December 1947, seven digit code located on center of cowl
Introduction date: January 1947; Convertible introduced De- under the hood and read as follows: First two digits CC for
cember 1946; Wagon introduced November 1947. series designation; serial numbers 27000 to 31999. Note:
Assembly plants: Marian, IN. Crosley did not build cars on a model year basis, so the ser-
Serial number identification: From January 1947 through ial numbers indicate the year the car was produced in, and
October 10, 1947, nine digit code located on center of cowl not its model year.
under the hood and read as follows: First two digits CC for

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
44 CID CoBra 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S
1947 DeSoto 86

Major Options Paint Colors

All models Standard colors of black, white, gray, blue and
green were offered. Customers could also choose
Heater $ from other colors as available.
Seat covers $
Radio $
Radio antenna $
Bumper guards $
Options common to most models. Items may be standard equipment, optional at
different pricing, or unavailable on certain models. This chart is only a guide.

Crosley Series 4CC

Americas newest, smartest automobile!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 100.00%.
Length 145.0"
Primary competition: None. Width 49.0"
Notable changes: None. Height 59.0"
Major standard equipment: Fabric interior, drivers side windshield Legroom front 39.0"
wiper, single horn, single taillight, and 4.50 12 BSW tires. Wagon Legroom rear 37.0"
and Convertible add: Plastic coated upholstery. Headroom front 36.5"
Headroom rear 35.3"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP* LY Wt. (lbs.) Production LY
Crosley 4CC 2-Door Sedan, 4-p. NA $888 +18.56% 1155 14,090 +182.53%
Crosley 4CC 2-Door Convertible Sedan, 4-p. NA $949 NEW 1150 4,005 NEW
Crosley 4CC 2-Door Station Wagon, 4-p.* NA $929 NEW NA 1,249 NEW
TOTALS Avg. price $919 +22.63% Production 19,344 +286.96%
*Station wagon production began late in the year, and they are generally considered to be 1948 models; therefore station wagons are excluded from the pricing average.

DESOTO
The New DeSoto. Americas newest new car.

New exterior paint colors brightened DeSotos for Like those at most of the other manufacturers, DeSotos fac-
1947, but otherwise they were virtually identical to the 1946 tory lines were busy as long as they could get the needed
model. Early in the model run regular wheelbase models materials to build the cars. Finally, white sidewall tires
gained a wider tire, going from a 6.50 to a 7.60 series 15 began to be available as optional equipment by the sum-
inch tire. Any other changes made were indiscernible, and mer of 1947.
most likely running changes due to material availability.
 87 1947 DeSoto

1
9
Custom 4-Door Suburban Sedan DeLuxe 4-Door Sedan 4
Model year production: 83,016, up 29.81% from 1946. Assembly plants: Detroit, MI.
7
Domestic market share: 2.45% (13th place). Serial number identification: Located on left front hinge pil-
Base price range: $1,451 to $2,283. lar. Deluxe S-11 series: Seven digit code, 6172863 to
DeSoto average base price: $1,742, up 6.92%. 6190369. Custom S-11 series: Seven digit code, 5825785 to
Introduction date: January 1947. 5885815.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
236.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 109 3-speed manual S
Gyrol Fluid Drive w/Tip-Toe Transmission shift $95

Major Options Paint Colors

DeLuxe Custom Code
All-Weather air control system $ $ Black 106, 107, 108
Comfort Master heater $ $ Butterfly Blue Metallic 219
6-tube radio $ $ Regal Blue Metallic 227
8-tube radio $ $ Noel Green 320
Electric clock $ S Andante Green 322
Radio antenna basic $ $ Surf Green 326
White sidewall discs $15 S Trumpet Gold 416
Options common to most models. (S = Standard equip-
Trinidad Brown 418
ment) Items may be standard equipment, optional at dif- Rhythm Brown over Trumpet Gold 940
ferent pricing, or unavailable on certain body styles. This Crystal Gray over Butterfly Blue Metallic 942
chart is only a guide. Andante Green over Noel Green 944
Gershwin Blue over Butterfly Blue Metallic 946

DeLuxe
One look, and the fresh, radiant beauty
of the smart new DeSoto captivates you.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 121.5"
Percentage of divisions sales volume: 21.00% (est.).
Length 207.3"
Primary competition: Dodge Custom, Nash Ambassador, and Pontiac Width 75.7"
Torpedo. Height 66.4"
Notable changes: Minor detail changes. Legroom front 41.8"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 41.5"
ering, front door armrests, map light, dual sunvisors, two-speed elec- Headroom front 37.0"
tric windshield wipers, chrome trim surround on windshield and vent Headroom rear 37.0"
windows, luggage compartment light, counterbalanced trunk lid, small Cargo capacity (cu. ft.) NA
hubcaps, and 7.60 15 BSW tires. Fuel capacity (gals.) 17.0
1947 DeSoto 88

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. S11-S $1,451 +9.02% 3323 NA* NA
DeLuxe 2-Door Sedan, 6-p. S11-S $1,516 +6.31% 3418 NA* NA
DeLuxe 2-Door Club Coupe, 6-p. S11-S $1,541 +6.20% 3413 NA* NA
DeLuxe 4-Door Sedan, 6-p. S11-S $1,551 +6.16% 3448 NA* NA
TOTALS Avg. Price $1,515 +6.88% Production 19,103 +29.81%
*For body style production totals for 19461948, see 1948 DeSoto section.

Custom
New streamlined styling ... new driving ease ...
new safety ... new performance.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-
series 1949. All but 7-pass. 7-pass.
Percentage of divisions sales volume: 79.00% Sedans & Suburban Sedans & Suburban
(est.). Wheelbase 121.5" 139.5"
Primary competition: Chrysler Windsor, Hudson Length 207.3" 225.3"
Commodore, and Mercury. Width 75.7" 77.0"
Notable changes: Minor detail changes. Height 66.4" NA
Major standard equipment: Broadcloth interior Legroom front 41.8" NA
trim, tailored front floor carpet and rubber rear Legroom rear 41.5" NA
floor covering, directional signals, plastic steer- Headroom front 37.0" NA
ing wheel, two-speed electric windshield wipers, Headroom rear 37.0" NA
luggage compartment light, chrome trim sur- Cargo capacity (cu. ft.) NA NA
round on all windows, large hubcaps, white plas- Fuel capacity (gals.) 17.0 20.0
tic wheel trim rings, and 7.60 15 BSW tires.
Convertible adds: Bedford cord and leather inte-
rior trim, and power top. Seven passenger sedans
add: Two rear compartment jump seats, reverse-
hinged rear doors, and 7.00 15 BSW tires.
Suburban adds: Delon plastic (vinyl) upholstery.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Brougham Sedan, 6-p. S11-C $1,581 +6.04% 3443 NA* NA
Custom 2-Door Club Coupe, 6-p. S11-C $1,591 +6.00% 3398 NA* NA
Custom 2-Door Convertible, 5-p. S11-C $1,965 +11.58% 3618 NA* NA
Custom 4-Door Sedan, 6-p. S11-C $1,601 +5.96% 3453 NA* NA
Custom 4-Door Sedan, 7-p. S11-C $1,983 +4.75% 3837 NA* NA
Custom 4-Door Sedan Limousine, 7-p. S11-C $2,103 +4.47% 3995 NA* NA
Custom 4-Door Suburban, 9-p. S11-C $2,283 +4.10% 4012 NA* NA
TOTALS Avg. Price $1,872 +6.02% Production 63,914 +29.81%
*For body style production totals for 19461948, see 1948 DeSoto section.
 89 1947 Dodge

DODGE 1
9
The smoothest car afloat.
4
7
There were no changes for Dodge cars this season. certain way to distinguish a 1947 from a 1946 or 1948 is by
Like all Chrysler divisions and many other manufacturers, its serial number. Serial numbers for 1947 are listed below.
Dodge was selling every car that could be built. The only

Custom 2-Door Sedan interior

DeLuxe 2-Door Business Coupe DeLuxe 4-Door Sedan

Model year production: 243,050, up 48.75% from 1946. Assembly plants: Detroit, MI; and Los Angeles, CA.
Domestic market share: 7.17% (5th place). Serial number identification: Located on left front hinge pil-
Base price range: $1,347 to $1,871. lar. Deluxe and Custom D-24 series, eight digit code as fol-
Dodge average base price: $1,567, up 9.26%. lows Detroit, 30799738 to 31011765; Los Angeles,
Introduction date: January 1947. 45002146 to 45022452.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
230.2 CID, 1-bbl., L-head, 6-cyl. 6.7:1 102 3-speed manual S
All-Fluid Drive $25

Major Options Paint Colors

DeLuxe Custom Code
Heater $ $ Black 103, 104
Radio $ $ Patrol Blue 205, 206, 207
Electric clock $ $ LaPlata Blue 209, 210, 211
Electric windshield wipers $ S Windward Green 305, 306
Turn signal $ $ Orinoco Green 308, 309
White sidewall discs $ $ Forest Green 311, 312
Options common to most models. (S = Standard
Gypsy Green 324
equipment) Items may be standard equipment, op- Stone Beige 403, 404, 412
tional at different pricing, or unavailable on certain Opal Gray 505, 506
body styles. This chart is only a guide. Fortress Gray 508, 509, 510
Military Maroon 605, 606
Air Cruiser Red 608
Squad Red 610
Panama Sand 803
1947 Dodge 90

DeLuxe
The smoothest car afloat by every test on trail or highway.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 119.5"
Percentage of divisions sales volume: 26.32% (est.).
Length 204.5"
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, Nash Width 75.7"
600, and Plymouth Special DeLuxe. Height 67.7"
Notable changes: No significant changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear NA
ering, front door armrests, chrome trim surround on windshield and Headroom front NA
vent windows, luggage compartment light, spring balanced trunk lid, Headroom rear NA
small hubcaps, and 6.00 16 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. D-24 $1,347 +9.06% 3146 NA* NA
DeLuxe 2-Door Sedan, 6-p. D-24 $1,417 +9.08% 3236 NA* NA
DeLuxe 4-Door Sedan, 6-p. D-24 $1,457 +8.81% 3256 NA* NA
TOTALS Avg. Price $1,407 +9.15% Production 63,965 +48.75%
*For body style production totals for 19461948, see 1948 Dodge section.

Custom
Luxurious big car comfort throughout
makes the New Dodge pleasant to live with.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first-series
1949. All but 7-pass. Sedan 7-pass. Sedan
Percentage of divisions sales volume: 73.68% (est.). Wheelbase 119.5" 137.5"
Primary competition: DeSoto Deluxe, Nash Ambas- Length 204.5" 222.5"
sador, and Pontiac Torpedo. Width 75.7" 76.0"
Notable changes: No significant changes. Height 67.7" NA
Major standard equipment: Broadcloth interior trim, Legroom front NA NA
tailored front floor carpet and rubber rear floor cov- Legroom rear NA NA
ering, directional signals, plastic steering wheel, two- Headroom front NA NA
speed electric windshield wipers, luggage compart- Headroom rear NA NA
ment light, spring balanced trunk lid, small hubcaps, Cargo capacity (cu. ft.) NA NA
and 6.00 16 BSW tires. Convertible adds: Leather Fuel capacity (gals.) 17.0 17.0
interior trim, and power top. Seven passenger sedan
adds: Two rear compartment jump seats, reverse-
hinged rear doors, and 7.00 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. D-24 $1,502 +8.53% 3241 NA* NA
 91 1947 Ford
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Convertible, 5-p.
Custom 4-Door Sedan, 6-p.
D-24
D-24
$1,871
$1,507
+13.46%
+8.50%
3461
3281
NA*
NA*
NA
NA 1
Custom 4-Door Town Sedan, 6-p.
Custom 4-Door Sedan, 7-p.
D-24
D-24
$1,577
$1,861
+9.21%
+6.77%
3331
3757
NA*
NA*
NA
NA 9
TOTALS Avg. Price $1,664
*For body style production totals for 19461948, see 1948 Dodge section.
+9.32% Production 179,085 +48.75%
4
7

FORD
Theres a Ford in your future!

Ford, like most major manufacturers, made very few tunately true, because on April 7, 1947, the companys
changes for the 1947 model year. The most noticeable founder and namesake, Henry Ford, died at the age of 83.
change was that the parking lights were moved to just under It was a sad passing for the entire automotive industry, for
the headlights, and were now round as opposed to the pre- Ford was the creator of the modern, mass-production au-
vious rectangular units. Other changes included the grille tomotive assembly techniques, as well as a man of many
losing its red pinstripe embossed bars and smooth, rather brilliant engineering feats and outstanding business exper-
than grooved, bodyside trim on many cars built after in- tise. In his later years, many speculate that his strict con-
troduction. At mid-year the advertised horsepower of the trol of the company was causing it to falter under outdated
6-cylinder engine was boosted to 95, but it is not known designs and engineering ideas. However, with his death,
how this was accomplished, as the engine specifications did moves were quickly set in place to revamp the design of the
not change. upcoming 1949 line, moves that would most certainly save
Having few changes did not mean that the Ford name the company.
was out of the spotlight. In fact, the opposite was unfor-

Super DeLuxe Tudor (2-Door) Sedan

Super DeLuxe 4-Door Station Wagon

Super DeLuxe interior features

1947 Ford 92

Model year production: 481,067, up 2.92% from 1946. hp, special engine installed for law enforcement agencies.
Domestic market share: 14.20% (2nd place). Serial Number Identification: Serial number and engine
Base price range: $1,154 to $2,282. number are the same and consist of a ten to eleven digit
Ford average base price: $1,481, up 9.06%. code located on left front frame and on the transmission
Introduction date: January 1947. housing. First digit indicates year (7 = 1947); second
Assembly plants: Atlanta, GA; Buffalo, NY; Chester, PA; through fourth digits are 1GA for 90hp six-cylinders, 7HA
Chicago, IL; Dallas, TX ; Dearborn, MI; Edgewater, NJ; for 95hp six-cylinders, and 99A for an eight-cylinder. The
Kansas City, MO; Long Beach, CA; Louisville, KY; Mem- remaining digits are sequential as follows: Six-cylinder
phis, TN; Norfolk, VA; Richmond, CA; Somerville, MA; models, 71GA-326418 to 71GA-414366 and 77HA-0512 to
and Twin Cities (St. Paul), MN. Note that a letter P prefix- 77HA-9038; V8 models, 799A-1412708 to 799A-2071231.
ing the assembly plant code indicates a 255 CID V8, 110-

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
226 CID, 1-bbl., L-head, 6-cyl.* 6.7:1 90 3-speed manual S
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 95 3-speed manual S
ffi
239.4 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual $75
ffi
*Standard in series 1GA cars. Standard in series 7HA cars. Standard on convertible and Sportsman convertible models.

Major Options Paint Colors

All models Code
Heater $ Rotunda Gray M14220
Electric Clock $12 Barcelona Blue M14221
Radio $ Monsoon Maroon M14222
Air Cleaner $8 Parrot Green Metallic M14226
Oil Filter $5 Taffy Tan M14242
Hubcaps $ Glade Green M14233
Wheel trim rings $10 Feather Gray M14224
White sidewall discs $ Blue Gray Metallic M14225
Options common to most models. Items may be
Tucson Tan M14227
standard equipment, optional at different pric- Maize Yellow M14229
ing, or unavailable on certain models. This Pheasant Red M14330
chart is only a guide. Midland Maroon Metallic M14202
Shoal Green Gray Metallic M14228
Strato Blue M14301
Black M1724

DeLuxe
Fords out front in the low-priced field!

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 20.78%.
Length 198.2"
Primary competition: Chevrolet Stylemaster, Plymouth Deluxe and Width 73.3"
Studebaker Champion. Height 69.4"
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Tan broadcloth or mohair upholstery, tan Legroom rear NA
interior moldings with brown plastic trim, tan metallic instrument Headroom front 43.0"
panel, left front door armrest, rear seat vinyl armrests, front rubber Headroom rear 36.0"
 93 1947 Ford

floor mat, horn button, dual horns, dual windshield wipers, concealed Measurements (cont.)
running boards, driver side sun visor, rubber window surround mold-
Cargo capacity (cu. ft.) 14.5
ings, electric luggage compartment light, lower body stainless trim,
rubber rear fender gravel shield, and 6.00 16 BSW tires.
Fuel capacity (gals.) 17.0
1
9
Models Available
Change from Shipping Model Year Change from
4
Style No. Base FADP LY Wt. (lbs.) Production LY 7
DeLuxe 2-Door Coupe, 3-p. 77A $1,154 +3.96% 3033 10,872 +1.89%
DeLuxe 2-Door (Tudor) Sedan, 6-p. 70A $1,212 +5.76% 3183 44,523 -40.60%
DeLuxe 4-Door (Fordor) Sedan, 6-p. 73A $1,270 +2.92% 3213 44,563 +381.97%
TOTALS Avg. price $1,212 +4.18% Production 99,958 +5.36%

Super DeLuxe
In Beauty ... In Comfort ... In Performance ... Fords out front!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 79.22%.
Length 198.2"
Primary competition: Chevrolet Fleetmaster, Nash 600 and Plymouth Width 73.3"
Special Deluxe. Height 69.4"
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Dawn-gray broadcloth or mohair uphol- Legroom rear NA
stery, pearl gray plastic trim, blue-gray instrument panel with pearl Headroom front 43.0"
gray plastic trim, left front door armrest, rear seat vinyl armrests, assist Headroom rear 36.0"
straps, clock, front rubber floor mat, horn ring, dual horns, dual Cargo capacity (cu. ft.) 14.5*
windshield wipers, concealed running boards, dual sun visors, chrome Fuel capacity (gals.) 17.0
window surround moldings, electric luggage compartment light, lower *NA for station wagon.
body stainless trim, rubber rear fender gravel shield, and 6.00 16
BSW tires. Station wagon adds: Metal spare tire cover and lock. Con-
vertible adds: Hydraulic power top. Sportsman adds: Wood exterior
door and rear quarter panel trim, and hydraulic power window lifts.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. 77B $1,251 +3.99% 3033 10,872* -11.24%
Special DeLuxe 2-Door (Tudor) Sedan, 6-p. 70B $1,309 +7.83% 3183 132,126 -19.12%
Special DeLuxe 2-Door Sedan Coupe, 6-p. 72B $1,330 +5.47% 3133 80,830 +14.12%
Special DeLuxe 2-Door Convertible, 6-p. 76 $1,740 +13.65% 3266 22,159 +35.45%
Special DeLuxe 2-Door Sportsman Convertible, 6-p. 71 $2,282 +11.81% 3366 2,274 +214.52%
Special DeLuxe 4-Door (Fordor) Sedan, 6-p. 73B $1,372 +7.44% 3233 116,744 +26.82%
Special DeLuxe 4-Door Station Wagon, 8-p. 79B $1,893 +20.96% 3487 16,104 -5.05%
TOTALS Avg. price $1,597 +10.75% Production 381,109 +2.30%
*Production of 3-passenger coupe is estimated based on serial numbers.
1947 Frazer 94

FR AZER
Presenting the Sensational New 1947 Frazer.

The first new automotive brands since 1939 were in- Kaiser. Original plans called for the Kaiser to use a 187
troduced in late 1946 for the 1947 model year. In a some- CID, L-head 6-cylinder engine that produced 85 horse-
what unusual arrangement, famed Liberty ship builder power, when it was to be a front-wheel-drive car. This
Henry J. Kaiser, of Kaiser Industries, and Joseph W. Frazer, would have given the more upscale Frazer a benefit over the
formerly CEO of Graham-Paige Motors Corporation, lower-priced Kaiser. With the last minute decision to give
teamed up to introduce two all-new car lines, the Kaiser Kaiser the same rear-wheel-drive setup as the Frazer, the
and the Frazer. While the new Kaiser would be sold and two cars had to share engines.
marketed under the Kaiser-Frazer Corporation name, the Other powertrain and chassis features included a
Frazer would be sold and marketed under the Graham- three-speed manual, column shift transmission as standard,
Paige Motors Corporation name until February 1, 1947, with overdrive available as an extra cost option. Front knee-
when the automotive assets of Graham-Paige were sold to action springs and rear semi-elliptic springs were used, giv-
Kaiser-Frazer. ing a soft luxury ride, although not necessarily with great
Exterior styling of the new Frazer was very modern handling. Other basic features were shared with Kaiser such
with seamless fender lines, no running boards, and lower as double-acting hydraulic brakes and box-section chassis.
hood and raised fender lines. Designed by Howard Dutch Inside, the new Frazer boasted one of the roomiest in-
Darrin, this was the first true slab-sided modern body de- teriors on the market in any price range. As with the Kaiser,
sign on the market, with smooth, flowing lines from head- advertisements frequently touted that the rear seat would
light to taillight, and not even a bodyside feature line to be hold four people easily, three in supreme luxury. The in-
seen. Trim was used sparingly, with vent windows and strument panel design followed the exterior in its simplic-
windshield dividers covered in stainless, chrome door han- ity, with a horizontal theme. A horizontal strip on the upper
dles on the doors, and a thin rocker panel molding. Oth- face carried the speedometer and gauges on the drivers side,
erwise, the only chrome was on the nameplates and medal- radio controls in the center, and the Frazer name on the pas-
lions for the hood and trunk, the grille, and the front and senger side above the glove box. Below this were assorted
rear bumpers. This gave an understated look that was ele- ventilation and driver controls on the left side, chrome radio
gant, yet practical. speaker grille in the center, and the glovebox on the right
From the front end the Frazer grille consisted of a very side. Interior appointments were luxurious for the time
simple six bar horizontal grille, with the top bar being with two-tone effects created through the use of fabrics
slightly larger and extending outside the open grille area a and trim, with automatic dome lights, dash mounted starter
few inches. The full wraparound front bumper had a unique button, and dual sun visors as standard equipment.
three bar look and was bumped out slightly in the center The model lineup consisted of two 4-Door sedans.
to follow the hood and grille line, which jutted out slightly The initial model was the base Frazer F-47 series. Later in
in the middle of the car. Standard bumper guards were the model run, on March 23, 1947, the top-line Manhat-
placed below the line of the hood opening, and rectangu- tan series was added. Manhattan features included broad-
lar parking lamps were set directly below the headlamps. cloth upholstery choices in at least six different colors, rear
The front of the hood carried the Frazer crest and the name seat center armrest, full-floor carpeting, deluxe steering
Frazer spelled in block letters. The back end featured small wheel, chrome instrument panel trim, stainless steel exte-
low-mounted rectangular taillamps, a recessed area to ac- rior window and drip moldings, wide rocker panel mold-
commodate the license plate within the trunk lid, and ap- ings, full chrome wheel covers, and four front bumper
propriate name identification on the trunk lid. Oddly, for guards.
all of its modern styling and features, Frazer chose to use No doubt the Graham-Paige connection added clout
external trunk lid hinges. This characteristic would be used to the new car and reinforced the notion that the car would
for the entire five-year life of the Frazer automobile. be dependable and of high quality. However, with the
Frazers engine was a 226.2 CID, L-head 6-cylinder Frazer being an unknown name in the marketplace, and
engine that put out 100 horsepower and was shared with being placed in the rather limited mid-to-upper price field,
 95 1947 Frazer
it is somewhat surprising that it sold well. But the imme- 1947 model year nearly matched the lower-priced Kaisers
diate postwar era was a sellers market, and anything new first year production.
would sell, proven by the fact that Frazer production for the
1
9
4
7
Frazer 4-Door Sedan

Model year production: 68,775. Assembly plants: Willow Run, MI.

Domestic market share: 2.03% (15th place). Serial number identification: Seven to eleven-digit code on
Base price range: $2,294 to $2,711. plate located on left front door hinge pillar. First digit is F
Frazer average base price: $2,503. for Frazer. Next three digits denote series number: 47 is
Introduction date: October 1946. Manhattan introduced Frazer and 47C is Manhattan. Remaining digits are sequen-
March 23, 1947. tial serial numbers as follow in chart below.

Series Series code Beginning Ending

Frazer F47 1001 37121
Manhattan F47C 1000001 1032655

Powertrains
Compression
Engine Ratio Gross HP Transmission Frazer Manhattan
226.2 CID, 1-bbl., L-head, 6-cyl. 6.86:1* 100 3-speed manual S S
Overdrive $80 $80
226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - $
Overdrive - $
*Early models only. Later models had 7.3:1 compression ratio.

Major Options Paint Colors

Frazer Manhattan Code
Heater and defroster $48 $48 Onyx Black 101, 102
Radio and antenna $ $ Airway Blue 111
Clock $ $ Turf Green 121, 122
Dual sunvisors S S Crystal Green 131
Dual windshield wipers S S Lambswool Cream 141
Fog lamps $ $ Buckeye Maroon 151
Stainless steel wheel trim rings $ - Gunmetal Metallic 162
Full wheel covers $ S Teal Blue 171
White sidewall discs $ $ Doeskin 181
Options common to most models. (= Not Available, S =
Speedwing Gray 191, 192
Standard equipment) Items may be standard equipment, op- Wedgewood Blue 201
tional at different pricing, or unavailable on certain body Academy Blue 211
styles. This chart is only a guide. Linden Green 221
Clay Pipe Gray 231, 234
Saddle Bronze Metallic 241
Coral Sand 251
Horizon Blue 261
Hickory Brown Metallic 271
Hickory Brown Metallic over Doeskin 501
Turf Green over Linden Green 511
1947 Frazer 96

Paint Colors (cont.)

Code
Buckeye Maroon over Doeskin 521
Airway Blue over Speedwing Gray 532
Gunmetal Metallic over Clay Pipe Gray 542
Academy Blue over Wedgewood Blue 551
Green Spray Metallic over Green Spray 561

Frazer
Designed, tested and perfected to give you an
entirely new conception of modern motoring pleasure!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 52.52%.
Length 203.0"
Primary competition: Buick Roadmaster, Cadillac Series 61, Kaiser Cus- Width 72.9"
tom, and Packard Deluxe Clipper. Height 64.5"
Notable changes: New manufacturer. Legroom front 40.0"
Major standard equipment: Cloth and leather interior trim, robe, auto- Legroom rear 40.0"
matic dome lights, rubber floor covering with carpeted inserts, custom Headroom front 37.3"
dashboard and window control knobs/handles, door armrests, dual sun Headroom rear 36.4"
visors, dual windshield wipers, stainless steel exterior window divider Cargo capacity (cu. ft.) 16.5
trim, rocker panel molding, hood emblem, front bumper guards, small Fuel capacity (gals.) 21.0
hubcaps with wheel trim rings, and 6.50 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Frazer 4-Door Sedan, 6-p. F47 $2,294 NEW 3340 36,120 NEW
TOTALS Avg. Price $2,294 NEW Production 36,120 NEW

Manhattan
Power ... Quality ... Luxury ... Style!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 47.48%.
Length 203.0"
Primary competition: Cadillac Series 62, Chrysler Town & Country, Width 72.9"
Lincoln, and Packard Super Clipper. Height 64.5"
Notable changes: New manufacturer. Legroom front 40.0"
Major standard equipment: Broadcloth interior trim, robe cord, rear Legroom rear 40.0"
seat center armrest, full floor carpeting, automatic dome lights, deluxe Headroom front 37.3"
steering wheel, custom chrome instrument panel trim, door armrests, Headroom rear 36.4"
dual sun visors, dual windshield wipers, stainless steel exterior window Cargo capacity (cu. ft.) 16.5
trim, wide rocker panel molding, hood emblem, four front bumper Fuel capacity (gals.) 21.0
guards, full wheel covers, and 6.50 15 BSW tires.
 97 1947 Hudson

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY 1
Manhattan 4-Door Sedan, 6-p.
TOTALS
F47C $2,711
Avg. Price $2,711
NEW
NEW
3375 32,655
Production 32,655
NEW
NEW 9
4
7

HUDSON
The Fine Car of Low Price!

Only minor changes were made to Hudson automo- be noted that all manufacturers had to raise prices, as ma-
biles for the new model year. Typical changes were new ex- terial and labor costs were rising quickly during the imme-
terior ornaments and script, a slightly larger grille emblem diate postwar period. The price increases would continue
on the upper bar, and slight interior differences. Inside, even more drastically with the all-new 1948 models, and the
slight trim differences were seen with a few new upholstery higher prices would gradually put Hudson into competi-
patterns, but otherwise they remained the same. Also, pow- tion with medium- and upper-medium priced cars, and
ertrains would remain unchanged. eventually into the lower end of the upper price range. Full
Prices again increased this year only slightly above the coverage of the medium-price market was historically
industry average, after the previous years price hikes that something in which Hudson excelled.
more than doubled the industry average increase. It should

Commodore Eight 4-Door Sedan

Commodore Eight 2-Door Convertible

with 1909 Hudson

Model year production: 93,910, up 1.33% from 1946. equal to the second digit from series code as in chart below.
Domestic market share: 2.77% (11th place). Remaining digits are sequential serial numbers beginning
Base price range: $1,628 to $2,196. with 101 and ending as follows in chart below. Serial num-
Hudson average base price: $1,853, up 10.46%. bers may have been skipped. Examples: 171101 is a 1947
Introduction date: December 1946. Hudson Super Six, serial number 101; 17495088 is a 1947
Assembly plants: Detroit, MI. Hudson Commodore Eight, serial number 95100. Being the
Serial number identification: Six to eight digit codes on highest serial number, 17195100 would have been the last
plate located on right front door hinge pillar. First two dig- 1947 Hudson built.
its are model year designation (17 = 1947). Third digit is
1947 Hudson 98

Highest Serial Numbers by Series

Series Series code Ending
Super Six 71 95100
Commodore Six 72 95099
Super Eight 73 94992
Commodore Eight 74 95088

Powertrains
Compression Super Six & Super Eight &
Engine Ratio Gross HP Transmission Commodore Six Commodore Customffi
212 CID Super-Six, 2-bbl., L-head, 6-cyl. 6.5:1 102 3-speed manual S -
Vacumotive Drive $28 -
Overdrive $60 -
Drivemaster* $78 -
254 CID Super-Eight, 2-bbl., L-head, 8-cyl. 6.5:1 128 3-speed manual - S
Vacumotive Drive - $28
Overdrive - $60
Drivemaster* - $78
*Includes Vacumotive Drive. Models 171 and 172. ffiModels 173 and 174.

Major Options Paint Colors

Super Commodore Code
Weather Master heater $50 $50 Bar Harbor Blue Metallic B
Radio and antenna $77 $77 Belvidere Blue Metallic B
Electric clock $14 S Gunmetal Metallic G
Right front door armrest $4 S Harvest Tan Metallic H
Horn ring with standard steering wheel $6 - Jamestown Blue Metallic J
Custom steering wheel with horn ring $19 S Jefferson Blue Metallic J
Dual windshield wipers S S Black K
Directional signal $26 S Majestic Maroon Metallic M
Large hubcaps $9 S Peasant Green Metallic P
White sidewall discs $ $ Palace Green Metallic P
Options common to most models. (= Not Available, S = Standard
Quaker Gray Metallic Q
equipment) Items may be standard equipment, optional at different Saxon Green Metallic S
pricing, or unavailable on certain body styles. This chart is only a Sherwood Green Metallic S
guide. Copper Red Metallic CC
Royal Red Metallic* CC
Nepal Ivory RR
Belvidere Blue Metallic
over Jefferson Blue Metallic JB
Two-tone combinations available at $18 extra.
*Available at $23 extra. Available at $60 extra.

Super
Best way to go places!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 121.0"
Percentage of divisions sales volume: 59.44%.
Length 207.0"
Primary competition: Buick Special, Chrysler Windsor, Nash Ambas- Width 72.8"
sador, and Oldsmobile Series 76/78. Height 68.0"
 99 1947 Hudson

Notable changes: Minor trim and detail changes. Legroom front NA

Major standard equipment: Diagonal weave cloth interior trim, gray Legroom rear NA
rubber floor front floor covering and rear floor pile carpet, left-front Headroom front NA
door armrest, wind-up clock, driver side sun visor, wood-grain instru-
ment panel, manual latch front door vent windows, dual windshield
Headroom rear
Cargo capacity (cu. ft.)
NA
NA 1
wipers, stainless steel front and rear window surrounds, stainless steel
hood and beltline molding, chrome running board (rocker panel)
Fuel capacity (gals.) 16.5
9
molding, full-length lower bodyside stainless moldings, hood orna- 4
ment, small hubcaps, and 6.00 16 BSW tires.
7
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Super Six 2-Door Coupe, 3-p. 171 $1,628 +9.93% 2975 54,355 -17.34%

Super Six 2-Door Club Coupe, 6-p. 171/173 $1,744* +12.77% 3040 NA

Super Six 2-Door Brougham Coupe, 6-p. 171 $1,704 +12.30% 3055 NA
Super Six 2-Door Brougham Convertible, 6-p. 171 $2,021 +7.56% 3220 1,462 +40.98%

Super Six 4-Door Sedan, 6-p. 171/173 $1,749* +12.48% 3110 NA
TOTALS Avg. Price $1,769 +10.87% Production 55,817 -16.43%
*Add $111 for Super Eight Club Coupe, model 173, with 8-cylinder engine, and add $113 for Super Eight Sedan, model 173, with 8-cylinder engine. Production records
not kept by body style, except for convertible models.

Commodore
Lap of luxury!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 121.0"
Percentage of divisions sales volume: 40.56%.
Length 207.0"
Primary competition: Buick Super, DeSoto Custom, and Kaiser. Width 72.8"
Notable changes: Minor trim and detail changes. Height 68.0"
Major standard equipment: Cloth interior trim, rubber floor front floor Legroom front NA
covering with carpet inserts and rear floor pile carpet, front door arm- Legroom rear NA
rest, electric clock, dual sun visors, wood-grain instrument panel with Headroom front NA
gold trim, crank-type front door vent windows, dual windshield Headroom rear NA
wipers, stainless steel front and rear window surrounds, stainless steel Cargo capacity (cu. ft.) NA
hood and beltline molding, chrome running board (rocker panel) Fuel capacity (gals.) 16.5
molding, full-length lower bodyside stainless moldings, hood orna-
ment, bumper guards, large hubcaps, and 6.50 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six 2-Door Club Coupe, 6-p. 172/174 $1,887* +11.46% 3090 37,732 +46.54%
Commodore Eight 2-Door Brougham Convertible,
6-p. 174 $2,196 +7.12% 3435 361 +157.86%
Commodore Six 4-Door Sedan, 6-p. 172/174 $1,896* +11.60% 3175 NA NA
TOTALS Avg. Price $1,993 +9.87% Production 38,093 +47.14%
*Add $68 for Commodore Eight Coupe, model 174, with 8-cylinder engine, and add $76 for Commodore Eight Sedan, model 174, with 8-cylinder engine. Produc-
tion records not kept by body style, except for convertible models.
1947 Kaiser 100

K AISER
Presenting the Amazing New 1947 Kaiser.

The first new automotive brands since 1939 were in- thing else on the road.
troduced in late 1946 for the 1947 model year. In a some- Other features on the front of the car included painted
what unusual arrangement, famed Liberty ship builder headlamp bezels and small rectangular parking lamps
Henry J. Kaiser, of Kaiser Industries, and Joseph W. Frazer, mounted below the headlamps. The front of the hood car-
formerly CEO of Graham-Paige Motors Corporation, ried the Kaiser logo, basically a shield with a large K on
teamed up to introduce two all-new car lines, the Kaiser top, and a side-view of a buffalo below it. Below the logo
and the Frazer. While the new Kaiser would be sold and was the name Kaiser spelled in block letters. At the rear,
marketed under the Kaiser-Frazer Corporation name, the small rectangular taillamps were used, and there was an
Frazer would be sold and marketed under the Graham- inset area on the trunk lid to accommodate the license plate,
Paige Motors Corporation name until February 1, 1947, plus appropriate name identification on the trunk lid. The
when the automotive assets of Graham-Paige were sold to use of externally mounted trunk lid hinges was just one of
Kaiser-Frazer. Refer to the 1947 Frazer section for more de- the unique Kaiser features to be seen over the years.
tails on this model. Under the hood, Kaiser production models used a
Initially designed as a front-wheel-drive car, known as 226.2 CID, L-head 6-cylinder engine, shared with Frazer,
the K-85, the Kaiser would have been the most innovative that put out 100 horsepower. The prototype front-wheel-
car on the market, had the concept survived. Ultimately en- drive cars used a 187 CID, L-head 6-cylinder engine that
gineering problems and high costs forced Kaiser to go with produced 85 horsepower, hence the original K-85 desig-
the Frazers rear-wheel-drive design, and essentially become nation. Production models would be known as the K-100.
a lower-priced Frazer. Introductory literature from the fac- A three-speed, column shift manual transmission was stan-
tory gives the full list of specifications for the front-wheel- dard, with overdrive as an extra cost option. In the origi-
drive Kaiser model, of which six were built, and these are nal prototype front-wheel-drive cars, the rear suspension
included in the tables below where pertinent differences was to be a Torsionetic Springing, or torsion bar, design
between the prototypes and production models exist. to provide a smooth ride. Actual production models, how-
Outward appearance of the new Kaiser was definitely ever, utilized more conventional leaf spring systems.
modern. Designed by Howard Dutch Darrin, this was the Inside the new Kaiser was one of the roomiest interi-
first true slab-side modern body design on the market, with ors on the market in any price range. Advertisements fre-
smooth, flowing lines from headlight to taillight, and not quently boasted that the rear seat would hold four people
a bodyside fender line or running board in sight. Trim was easily, three in supreme luxury. The instrument panel de-
used sparingly, with vent windows and windshield dividers sign followed the exterior in being simple, yet tasteful. A
covered in stainless, and chrome door handles on the doors. horizontal strip on the upper face carried the speedometer
Otherwise, the only chrome was on the nameplates and and gauges on the drivers side, radio controls in the cen-
medallions for the hood and trunk, and the front and rear ter, and the Kaiser name on the passenger side. Below this
bumpers. This gave an understated look that was elegant, were assorted ventilation and driver controls on the left
yet practical. side, chrome radio speaker grille in the center, and a glove-
At the front was a somewhat small but busy grille. box on the right side. Interior appointments matched or ex-
Filling the area below the front hood edge, and between the ceeded those of other cars in its field, with automatic dome
headlamps, fifteen vertical bars were set immediately below lights, dash mounted starter button, dual sun visors and
the domed area of the hood, with three horizontal bars colorful upholstery materials (in the Custom model) all as
placed atop the vertical bars. On each side of the vertical standard equipment.
bars were three horizontal bars. Above and below all of this As for the models available, all were 4-Door sedans,
were a slightly larger upper and lower grille bar, with the and initially there was only one series, the Special or K-100
upper bar arching over the taller mid-section that was cre- series. The Special name was dropped early in the produc-
ated by the horizontal bars being atop the vertical bars. It tion run, and this name designation was taken off the cars.
was a pleasing grille to look at, and different from any- Late in the model run, September 25, 1947, to be exact, the
 101 1947 Kaiser
Custom was added. The Custom filled the gap between the Given that the Kaiser was an unknown in the mar-
base Kaiser and the luxury-imaged Frazer base model. Cus- ketplace, it is somewhat surprising that it sold well. One of
tom features included a leather trimmed dashboard, cloth the main problems was that Kaiser wanted to compete in
and leather upholstery choices in at least six different col- the low-price field, but ended up competing in the mid- 1
ors, robe cord and special seatback designs, custom dash-
board and window control knobs/handles, additional inte-
to upper-mid-price market. However, remembering that
the immediate postwar era was a sellers market and that
9
rior chrome trim, front fender Custom script, stainless
steel exterior window trim, rocker panel moldings, wheel
both the Kaiser name and the Graham-Paige connection
added clout to the new car makes the Kaiser automobiles
4
trim rings and four front bumper guards. initial success more understandable. 7

Special 4-Door Sedan

Model year production: 70,474. Assembly plants: Willow Run, MI.

Domestic market share: 2.08% (14th place). Serial number identification: Eight to ten-digit code on
Base price range: $1,868 to $2,301. plate located on left front door hinge pillar. First digit is K
Kaiser average base price: $2,085. for Kaiser. Next three digits denote series number: 100 is
Introduction date: October 1946. Custom introduced Sep- Kaiser and 101 is Kaiser Custom. Remaining digits are se-
tember 25, 1947. quential serial numbers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Kaiser K100 1001 66062
Kaiser Custom K101 2000001 2005412

Powertrains
Compression
Engine Ratio Gross HP Transmission Kaiser Custom
187 CID, 1-bbl., L-head, 6-cyl.* 7.3:1 85 3-speed manual S -
Overdrive $81 -
226.2 CID, 1-bbl., L-head, 6-cyl. 6.86:1 100 3-speed manual S S
Overdrive $81 $81
226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - $
Overdrive - $
*Prototype K-85 models only. Early models only. Later models had 7.3:1 compression ratio.

Major Options
Kaiser Custom Kaiser Custom
Heater and defroster $48 $48 Full wheel covers $ $
Radio and antenna $ $ White sidewall discs $ $
Clock $ $ Options common to most models. (S = Standard equip-
Dual sunvisors S S ment) Items may be standard equipment, optional at
Dual windshield wipers S S different pricing, or unavailable on certain body styles.
Fog lamps $ $ This chart is only a guide.
Stainless steel wheel trim rings $ S
1947 Kaiser 102

Paint Colors
Code Code
Onyx Black 101, 102 Clay Pipe Gray 231, 234
Airway Blue 111 Saddle Bronze Metallic 241
Turf Green 121, 122 Coral Sand 251
Crystal Green 131 Horizon Blue 261
Lambswool Cream 141 Hickory Brown Metallic 271
Buckeye Maroon 151 Hickory Brown Metallic over Doeskin 501
Gunmetal Metallic 162 Turf Green over Linden Green 511
Teal Blue 171 Buckeye Maroon over Doeskin 521
Doeskin 181 Airway Blue over Speedwing Gray 532
Speedwing Gray 191, 192 Gunmetal Metallic over Clay Pipe Gray 542
Wedgewood Blue 201 Academy Blue over Wedgewood Blue 551
Academy Blue 211 Green Spray Metallic over Green Spray 561
Linden Green 221

Kaiser
Low price ... Bigness ... Beauty!

Nameplate year of origin: 1947 (early models referred to as Kaiser Spe- Measurements
cial).
Current bodystyle lifespan: 1947 through 1950. K-85* K-100
Percentage of divisions sales volume: 92.32%. Wheelbase 117.0" 123.5"
Primary competition: Buick Special, Chrysler Windsor, Hudson Com- Length 197.0" 203.0"
modore, Nash Ambassador, and Studebaker Commander Regal Width 72.9" 72.9"
DeLuxe. Height 63.5" 64.5"
Notable changes: New manufacturer. Legroom front NA 40.0"
Major standard equipment: Cloth interior trim, automatic dome lights, Legroom rear NA 40.0"
rubber floor covering, door armrests, dual sun visors and dual wind- Headroom front NA 37.3"
shield wipers, black rubber window surrounds, hood emblem, small Headroom rear NA 36.4"
hubcaps, and 6.50 15 BSW tires. K-85 prototypes featured: Front Cargo capacity (cu. ft.) NA 16.5
wheel drive and 5.50 15 BSW tires. Fuel capacity (gals.) NA 21.0
*Prototype FWD model. Production RWD model.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Kaiser 4-Door Sedan, 6-p. K1005 $1,868 NEW 3295 65,062 NEW
TOTALS Avg. Price $1,868 NEW Production 65,062 NEW
 103 1947 Lincoln

Custom
Unrivaled roominess, roadability and ride!
1
9
Nameplate year of origin: 1947. Measurements 4
Current bodystyle lifespan: 1947 through 1950.
Percentage of divisions sales volume: 7.68%.
Wheelbase
Length
123.5"
203.0"
7
Primary competition: Buick Roadmaster, Cadillac Series 62, Chrysler Width 72.9"
Town & Country, Frazer, and Packard Super Clipper. Height 64.5"
Notable changes: New manufacturer. Legroom front 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord Legroom rear 40.0"
and special seatback designs, leather trimmed dashboard, additional in- Headroom front 37.3"
terior chrome trim, automatic dome lights, rubber floor covering with Headroom rear 36.4"
carpeted inserts, custom dashboard and window control knobs/han- Cargo capacity (cu. ft.) 16.5
dles, door armrests, dual sun visors, dual windshield wipers, front Fuel capacity (gals.) 21.0
fender Custom script, stainless steel exterior window trim, rocker
panel moldings, hood emblem, four front bumper guards, small hub-
caps with wheel trim rings, and 6.50 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 4-Door Sedan, 6-p. K1015 $2,301 NEW 3295 5,412 NEW
TOTALS Avg. Price $2,301 NEW Production 5,412 NEW

LINCOLN
Nothing could be finer!

Lincolns 1947 cars continued essentially unchanged name on them for this year also. As with many other com-
from the 1946 models. The most noticeable change from the panies, price increases and running equipment changes
outside was the replacement of the pushbutton door open- through the year were common, and on the Lincoln this in-
ers on the base Lincoln with a more traditional handle type cluded a restyled hood ornament and mechanical upgrades
opener. All models received new hubcaps with the Lincoln to the starter and generator.

Continental 2-Door Club Coupe

V12 2-Door Convertible
1947 Lincoln 104

Model year production: 23,029, up 34.58% from 1946. Serial number identification: Serial number and engine
Domestic market share: 0.68% (18th place). number are the same and consist of a seven digit code lo-
Base price range: $2,533 to $4,746. cated on right side of cowl, and read as follows: First digit,
Lincoln average base price: $3,294, up 7.98%. H, indicates series. The remaining digits are sequential from
Introduction date: January 1947. 152840 to 174289.
Assembly plants: Detroit, MI.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
305 CID, 2-bbl., L-head, V12 7.2:1 130 3-speed manual S
Overdrive $101

Major Options Paint Colors*

Lincoln Continental Black
Regal Blue
Heater and defroster $ $ Grotto Blue
Radio $ $ Dune Beige
Power windows hydraulic S S Canyon Tan
Hubcaps S S Sea Gull Gray
Wheel trim rings S S Steel Gray Metallic
Whitewall tires $ $ Valley Green Metallic
Options common to most models. (S = Standard equip- Opal Blue Green
ment) Items may be standard equipment, optional at dif- Moss Green
ferent pricing, or unavailable on certain models. This chart Lincoln Maroon
is only a guide.
*Paint codes not presently available.

Lincoln
First with those who value distinction.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 93.19%.
Length 218.0"
Primary competition: Cadillac Series 62, Packard Super Clipper. Width 77.8"
Notable changes: Minor trim and detail changes. Height 68.5"
Major standard equipment: Cloth upholstery, rear seat center armrest, Legroom front NA
front rubber floor mat, rear carpeting, electric clock, dual horns, con- Legroom rear NA
cealed running boards, chrome window surround moldings, electric Headroom front NA
luggage compartment light, full-length bodyside trim, lower body Headroom rear NA
stainless trim, rubber rear fender gravel shield, and 7.00 15 BSW Cargo capacity (cu. ft.) NA
tires. Custom interior models add: Power windows. Convertible adds: Fuel capacity (gals.) 19.5
Power windows, and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 2-Door Club Coupe, 6-p. 77 $2,533 +9.28% 3915 * *
Lincoln 2-Door Club Coupe, 6-p. (Custom Interior) 77 $2,701 +9.49% 3915 * *
Lincoln 2-Door Convertible (Cabriolet), 6-p. 76 $3,143 +9.02% 4245 * *
 105 1947 Mercury
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 4-Door Sedan, 6-p.
Lincoln 4-Door Sedan, 6-p. (Custom Interior)
73
73
$2,533
$2,722
+9.29%
+9.49%
4015
4015
*
*
*
* 1
TOTALS
*Production by body style not available.
Avg. price $2,731 +9.30% Production 21,460 +28.93%
9
4
7
Continental
Your perfect introduction ... anywhere.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 6.81%.
Length 218.0"
Primary competition: Cadillac Series 60 Special, Packard Custom Super Width 77.8"
Clipper (no direct competition; these competed in price range only). Height 68.5"
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Cloth upholstery, rear seat center armrest, front Legroom rear NA
rubber floor mat, rear carpeting, electric clock, power windows, dual horns, Headroom front NA
chrome window surround moldings, electric luggage compartment light, Headroom rear NA
full-length bodyside trim, lower body stainless trim, rubber rear fender Cargo capacity (cu. ft.) NA
gravel shield, and 7.00 15 BSW tires. Convertible adds: Power top. Fuel capacity (gals.) 19.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Continental 2-Door Coupe, 6-p. 57 $4,662 +6.15% 4125 831 +213.58%
Continental 2-Door Convertible (Cabriolet), 6-p. 56 $4,746 +6.08% 4135 738 +267.16%
TOTALS Avg. price $4,704 +6.11% Production 1,569 +236.70%

MERCURY
More of everything you want with Mercury in 47!

There were few changes to the 1947 Mercury, the most This left the Mercury line with only five models. Then
noticeable on the outside being that the grille bar surround shortly after the start of the model year, the base 2-Door
was now chromed instead of body color. Other exterior Sedan was dropped. For the model year, production actu-
changes included new hubcaps, new rear deck trim and a ally slipped slightly at a time when the overall U.S. auto-
few new color choices. The inside featured new materials motive market was booming, with 1947 model year pro-
with more chrome trim, a new colored steering wheel (gray duction rising more than 50 percent over 1946. However,
or tan to match the interior trim), and new, easier to read given that Mercury was just entering its sixth model year,
instrument dial faces. The lone powertrain choice contin- at a time when several established makes were nearing their
ued unchanged from 1946. 50th anniversary, the Mercury could still be considered a
The wood-bodied Sportsman convertible did not re- success.
turn after a less than stellar sales performance last season.
1947 Mercury 106

2-Door Convertible
4-Door Town Sedan

Model year production: 86,378, down 0.25% from 1946. Serial number identification: Serial number and engine
Domestic market share: 2.55% (12th place). number are the same and consist of an eleven digit code lo-
Base price range: $1,592 to $2,207. cated on left front frame and read as follows: The first digit
Mercury average base price: $1,821, up 4.81%. indicates model year (7 = 1947). Second through fourth dig-
Introduction date: January 1947. its are 99A indicating eight-cylinder engine. The remaining
Assembly plants: Dearborn, MI. digits are sequential as follows: 1412708 to 2002282.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
239.4 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual S

Major Options Paint Colors

All models Code
Heater $ Rotunda Gray M14220
Heater and defroster $ Barcelona Blue M14221
Radio foot controlled selector $ Monsoon Maroon M14222
Radio antenna $ Parrot Green Metallic M14226
Fog lamps $ Taffy Tan M14242
Hubcaps S Glade Green M14233
Wheel trim rings $ Feather Gray M14224
Whitewall tires $ Blue Gray Metallic M14225
Tucson Tan M14227
Options common to most models. (S = Standard Maize Yellow M14229
equipment) Items may be standard equipment, op-
tional at different pricing, or unavailable on certain
Pheasant Red M14330
models. This chart is only a guide. Midland Maroon Metallic M14202
Shoal Green Gray Metallic M14228
Strato Blue M14301
Black M1724

Mercury
More Beauty! More Smartness! More Luxury!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 118.0"
Percentage of divisions sales volume: 100.00%.
Length 201.8"
Primary competition: Buick Special, DeSoto Custom, Hudson Super 6, Width 73.3"
Nash Ambassador, and Oldsmobile 70 Series. Height 69.1"
Notable changes: Trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth upholstery, front door armrests, Legroom rear NA
 107 1947 Nash

rear seat vinyl armrests, assist straps, electric clock, rubber floor mats, Measurements (cont.)
horn ring, dual horns, dual windshield wipers, concealed running
Headroom front 43.0"
boards, dual sun visors, chrome window surround moldings, electric
luggage compartment light, lower body stainless trim, rubber rear
fender gravel shield, and 6.50 15 BSW tires. Convertible adds:
Headroom rear
Cargo capacity (cu. ft.)
36.0"
14.5* 1
Leather interior and hydraulic power top. Station wagon adds: Wood
exterior door and quarter panel construction, metal spare tire cover
Fuel capacity (gals.)
*NA for station wagon.
17.0
9
and lock. 4
7
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Sedan, 6-p. 70 $1,592 +6.06% 3268 34 -99.74%
Mercury 2-Door Sedan Coupe, 6-p. 72 $1,645 +6.27% 3218 29,284 +21.19%
Mercury 2-Door Club Convertible, 6-p. 76 $2,002 +13.49% 3368 10,221 +69.11%
Mercury 4-Door Town Sedan, 6-p. 73 $1,660 +6.27% 3298 43,281 +7.45%
Mercury 4-Door Station Wagon, 8-p. 79 $2,207 +23.43% 3571 3,558 +27.21%
TOTALS Avg. price $1,821 +4.81% Production 86,378 -0.25%

NASH
Nash lifts the curtain on tomorrow!

As with many other makes, the 1947 Nash was very a Nash was selected as the official pace car for the Indi-
similar to its 1946 counterpart. Externally, the upper grille anapolis 500 race. Since Nash did not have a convertible
received extensions on each side making it wider than be- in the lineup, an Ambassador 4-Door Sedan was the offi-
fore. The standard hubcaps now used a raised center with cial car. While it was unusual, even in 1947, to select a
the Nash name on them. And if the buyer preferred two- closed car with a 6-cylinder engine as a pace car, it was not
tone paint, there were now several combinations to choose totally unheard of.
from. Otherwise, things continued as usual for Nash. Model
Under the hood, engine choices remained the same. year production topped 100,000 units, giving Nash an 8th
The overdrive Cruising Gear was now listed as optional place ranking on a calendar year basis and a 10th place rank-
equipment on the Ambassador series, and not available for ing on a model year basis. This could be considered a suc-
the 600 series. As this information again conflicts with cessful year for any of the independent manufacturers. Nash
other industry sources (see the 1946 Nash introduction), it also completed the purchase of two additional assembly
is presented below as optional on both series. plants in El Segundo, California, and Toronto, Ontario,
There was something to be excited about, however, for Canada, with an eye toward future production expansion.
1947. For the first and, as it would turn out, the only time,
1947 Nash 108

Ambassador 4-Door Sedan,

Indianapolis 500 pace car

Ambassador 4-Door Sedan,

Indianapolis 500 pace car

Model year production: 101,000, up 7.45% from 1946. Assembly plants: Kenosha, WI (K and R).
Domestic market share: 2.98% (10th place). Serial number identification: Seven-digit code on plate lo-
Base price range: $1,415 to $2,227. cated on right side of cowl under hood. First digit indicates
Nash average base price: $1,693, up 15.31%. assembly plant code from above. Remaining digits are se-
Introduction date: November 1946. quential serial numbers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
600 K 136001 196824
Ambassador R 429201 468484

Powertrains
Compression
Engine Ratio Gross HP Transmission 600 Ambassador
172.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1 82 3-speed manual S -
Overdrive (Cruising Gear) $30 -
234.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 112 3-speed manual - S
Overdrive (Cruising Gear) - $30

Major Options Paint Colors

600 Ambassador Code
Conditioned air system heater and defroster $ $ Canterbury Gray Light E
Radio and antenna $ $ Black F
Convertible Bed reclining front seats $ $ Strato Blue J
Clock S S Moss Green K
Dual sunvisors S S Avon Green N
Dual windshield wipers S S Marlin Blue R
Turn signal $ $ Sunset Maroon S
Full wheel covers $ $ Golden Light Tan T
White sidewall discs $ $ Canterbury Gray Dark W
Options common to most models. (S = Standard equipment) Items may
Stratford Gray Light Y
be standard equipment, optional at different pricing, or unavailable on cer- Platinum Blue over Strato Blue JA
tain body styles. This chart is only a guide. Moss Green over Avon Green NK
Winterleaf Brown over Golden
Light Tan TV
Canterbury Gray Light over
Canterbury Gray Dark WE
Stratford Gray Dark over
Stratford Gray Light YU
 109 1947 Nash

600
The pattern of cars to come. 1
Nameplate year of origin: 1941. Measurements
9
Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 60.69%.
Wheelbase 112.0"
4
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, and
Length
Width
196.5"
NA
7
Plymouth Special DeLuxe. Height NA
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, assist straps and Legroom rear NA
robe cord, rubber floor covering with front carpeted inserts, front door Headroom front NA
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel hood, door and rear Cargo capacity (cu. ft.) NA
quarter molding, chrome running board (rocker panel) molding, hood Fuel capacity (gals.) 20.0
ornament, small hubcaps, and 6.00 16 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
600 2-Door Brougham Coupe, 6-p. 4743 $1,415 +9.44% 2685 12,100 +42.35%
600 4-Door Sedan, 6-p. 4748 $1,420 +9.40% 2780 27,700 -34.52%
600 4-Door Trunk-Back Sedan, 6-p. 4740 $1,464 +9.09% 2740 21,500 +194.52%
TOTALS Avg. Price $1,433 +9.31% Production 61,300 +5.51%

Ambassador
The Nash Ambassador series.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 121.0"
Percentage of divisions sales volume: 39.31%.
Length 205.5"
Primary competition: Buick Special, Chrysler Windsor, Hudson Super, Width NA
and Studebaker Commander. Height NA
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, assist straps and Legroom rear NA
robe cord, rubber floor covering with front carpeted inserts, front door Headroom front NA
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel hood, door and rear Cargo capacity (cu. ft.) NA
quarter molding, chrome running board (rocker panel) molding, hood Fuel capacity (gals.) 20.0
ornament, small hubcaps, and 6.00 15 BSW tires. Suburban adds:
Wood body side paneling.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador 2-Door Brougham Coupe, 6-p. 4763 $1,751 +20.51% 3260 8,673 +79.75%
Ambassador 4-Door Sedan, 6-p. 4768 $1,767 +21.61% 3360 14,505 -46.13%
Ambassador 4-Door Trunk-Back Sedan, 6-p. 4760 $1,809 +19.72% 3335 15,927 +311.02%
Ambassador 4-Door Suburban Sedan, 6-p. 4764 $2,227 +15.45% 3470 595 +118.75%
TOTALS Avg. Price $1,587 +19.04% Production 39,700 +10.59%
1947 Oldsmobile 110

OLDSMOBILE
Its smart to own an Olds!

Oldsmobile entered its 50th anniversary year with a ries 66 (with 6-cylinder engine) and 68 (with 8-cylinder
carry-over line of cars. Very minor detail changes were engine) were better known as the 66 and 68, whereas
made as production continued to increase as fast as the Buicks Series 40 Special was better known as the Special.
public was buying them. Helping to boost that increase, the Therefore, this was the last year for the Oldsmobile Cus-
eight-cylinder engine was once again available in the Spe- tom Cruiser Series 98 designation. With the restyled 1948s
cial Series 60 line, otherwise known as the 68. introduction it would become the Futuramic 98, and even-
A few new two-tone color combinations were among tually just the 98. Similar changes would happen with the
the detail changes for 1947. No changes were made to the new smaller series cars in 1949. The Custom Cruiser des-
model line or series names, although it is interesting to note ignation would return in 1971, as the full-size Oldsmobile
that Oldsmobile was not as successful in naming their se- station wagon series.
ries as Buick was; for example, the Oldsmobile Special Se-

Series 66 4-Door Station Wagon

98 Custom Cruiser 4-Door Sedan

Series 76 2-Door Club Sedan 98 Custom Cruiser 2-Door Convertible

Model year production: 194,255, up 65.14% from 1946. Serial number identification: Located under the hood on
Domestic market share: 5.73% (7th place). front of cowl on left side. Up to eight digit code read as fol-
Base price range: $1,488 to $2,456. lows: 1st two digits indicate series (66, 68, 76, 78 and 98).
Oldsmobile average base price: $1,806, up 8.08%. Third digit indicates assembly plant code from above, fol-
Introduction date: January 2, 1947. Series 68 January 13, lowed by sequential number by plant and series with begin-
1947. ning and ending number as follows in the chart below:
Assembly plants: Lansing, MI (none); Atlanta, GA (A);
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS
(K); Linden, NJ (L); and Wilmington, DE (W).

Serial Numbers by Assembly Plant and Series

Lansing Atlanta Los Angeles Kansas City Linden Wilmington
Series Beg. End Beg. End Beg. End Beg. End Beg. End Beg. End
66 132001 163261 1001 1045 15001 19520 1001 8124 19001 29555 1001 1938
68 13001 24077 1001 1020 4001 5401 1001 2538 4001 7037 1001 1400
76 134001 162749 1001 1035 13001 17239 4001 8509 20001 29949 1001 1662
78 50001 70212 1001 1025 7001 10011 3001 6132 8001 14896 1001 1460
98 43001 64483 1001 1001 7001 10515 2001 5269 1001 18787 1001 1001
 111 1947 Oldsmobile

Powertrains
Compression Special Dynamic Custom
Engine Ratio Gross HP Transmission Series* Series* Cruiser Series 1
238 CID Fire-Power,
1-bbl., L-head, 6-cyl.
6.5:1 100 3-speed manual
Hydra-Matic Drive
S
$158
S
$158
-
- 9
257 CID Fire-Power,
2-bbl., valve-in-head, 8-cyl.
6.5:1 110 3-speed manual
Hydra-Matic Drive
$48
$206
$48
$206
S
$158
4
*The 8-cylinder engine turned a Special 66 into a Special 68, and Dynamic 76 into a Dynamic 78. Prices varied by model, and the stated price is an average. 7
Major Options Paint Colors
66 76/78 76/78 DeLuxe 98 Code
Heater and defroster $32 $32 $32 $32 Black 70
Standard 6-tube radio $73 $73 $73 $73 Cambray Green Metallic 71
DeLuxe 7-tube radio $83 $83 $83 $83 Cambray Green Metallic
Electric clock $17 $17 S S over Saxon Gray Metallic 71B
Plastic steering wheel $17 $17 S S Ambassador Red Metallic 72
E-Z-I inside rear view mirror $ $ S S Chariot Red 72-C
Rear window wiper $15 $15 $15 $15 Pawnee Beige Metallic
Auxiliary driving lights $16 $16 $16 $16 over Havana Beige 73A
Rear fender skirts $17 $17 S S Havana Beige 73-C
Chrome wheel trim rings $11 $11 S S Caspian Blue Metallic 74
White sidewall discs $12 $12 $12 $12 Nightshade Blue Metallic
Options common to most models. (= Not Available S = Standard equipment)
over Caspian Blue Metallic 74A
Items may be standard equipment, optional at different pricing, or unavailable Nightshade Blue Metallic 75
on certain models. This chart is only a guide. Nightshade Blue Metallic
over Saxon Gray Metallic 75B
Pawnee Beige Metallic 76
Chateau Gray Metallic
over Saxon Gray Metallic 77A
Saxon Gray Metallic 77-C
Chateau Gray Metallic 78
Ivy Green Metallic 79
Ivy Green Metallic
over Seafoam Green Metallic 79B
Seafoam Green Metallic 79-C

Special Series 60
The Special is a true Oldsmobile in every way
with Style-leader styling and engineering perfection.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 119.0"
Percentage of divisions sales volume: 37.80%.
Length 204.0"
Primary competition: Chrysler Royal, Hudson Super, Mercury, and Width 75.5"
Pontiac Streamliner. Height 65.2"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
rubber floor mats, wood grained instrument panel, dual sun visors, Headroom front NA
dual windshield wipers, automatic choke, front fender stainless trim, Headroom rear NA
and 6.00 16 BSW tires. Convertible adds: Leather or cloth and Cargo capacity (cu. ft.) NA
leather interior and 6.50 15 BSW tires. Station wagon adds: Wood Fuel capacity (gals.) 19.0
door and side body panels.
1947 Oldsmobile 112

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 60 2-Door Club Coupe, 6-p. 3527 $1,488 +5.76% 3325 14,297 +215.12%
Special 60 2-Door Club Sedan, 6-p. 3507 $1,513 +5.58% 3330 28,488 +143.05%
Special 60 2-Door Convertible, 6-p. 3567 $1,845 +9.76% 3605 6,528 +363.31%
Special 60 4-Door Sedan, 6-p. 3519 $1,556 +5.78% 3355 22,660 +105.01%
Special 60 4-Door Station Wagon, 6-p. 3581 $2,456 +17.57% 3785 1,460 +942.86%
TOTALS Avg. price $1,772 +9.62% Production 73,433 +154.45%

Dynamic Cruiser Series 70

The Dynamic Cruiser combines size, comfort and
roadability, with outstanding economy of operation.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 43.07%.
Length 214.0"
Primary competition: Buick Special, DeSoto Custom, Hudson Super, Width 76.0"
and Nash Ambassador Super. Height 65.2"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
front seat armrests, rubber floor mats, wood grained instrument panel, Headroom front NA
dual sun visors, dual windshield wipers, automatic choke, front fender Headroom rear NA
stainless trim, rear fender gravel guard, and 6.50 16 BSW tires. Cargo capacity (cu. ft.) NA
Deluxe series adds: Carpeted inserts in floor mats, deluxe instrument Fuel capacity (gals.) 19.0
cluster, rear seat center armrest, electric clock, E-Z-I rear view mirror,
rear fender skirts, wheel trim rings, and 7.00 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Dynamic 70 2-Door Club Sedan, 6-p. 3607 $1,584 +5.81% 3470 38,152 -3.78%
Dynamic 70 4-Door Sedan, 6-p. 3609 $1,659 +5.80% 3525 30,841 +20.81%
Dynamic 70 DeLuxe 2-Door Club Sedan, 6-p. 3607D $1,705 +5.90% 3515 6,697 +62.90%
Dynamic 70 DeLuxe 4-Door Sedan, 6-p. 3609D $1,773 +5.66% 3590 7,984 +56.00%
TOTALS Avg. price $1,680 +5.79% Production 83,674 +12.45%

Custom Cruiser Series 90

The Custom Cruiser offers luxury with extra roomy bodies,
and custom-quality appointments throughout.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 127.0"
Percentage of divisions sales volume: 19.12%.
Length 216.0"
Primary competition: Buick Super, Chrysler New Yorker, and Packard Width 77.5"
Clipper. Height 65.5"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Broadcloth or Bedford cord upholstery, Legroom rear NA
wood grained instrument panel (body color on convertibles), front and Headroom front NA
 113 1947 Packard

rear seat center armrests, carpeted inserts in floor mats, deluxe steering Measurements (cont.)
wheel, clock, E-Z-I rear view mirror, front and rear fender stainless
Headroom rear NA
trim, rear fender gravel guard, rear fender skirts, automatic choke, and
7.00 15 BSW tires. Convertible adds: Leather interior, and power top.
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
19.0 1
9
Models Available 4
Style No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year Change from
Production LY
7
Custom Cruiser 98 2-Door Club Sedan, 6-p. 3907 $1,865 +5.85% 3715 8,475 +244.65%
Custom Cruiser 98 2-Dr. Convertible, 6-p. 3967 $2,307 +13.09% 4075 3,940 +350.80%
Custom Cruiser 98 4-Door Sedan, 6-p. 3969 $1,917 +5.79% 3795 24,733 +124.21%
TOTALS Avg. price $2,030 +8.46% Production 37,148 +158.62%

PACK ARD
Ask the Man who owns one!

Packard, being a company steeped in tradition, intro- series. Models destined for use as taxis continued to be built
duced 1947 models that were virtually identical to, and a based on the Clipper Six 4-Door Sedan. Available in reg-
continuation of, the 1946 Series 21 models. Strictly speak- ular and partitioned models, their production is included
ing, Packard preferred not to label its cars with model years, with the Clipper Six 4-Door Sedan. Also, continuing a long
preferring to let their series number distinguish them. tradition of supplying bodies for specialty coachbuilders,
Packard held that its cars did not need annual model Henney Company still built custom limousines for Packard
changes and therefore did not adhere to the yearly model customers. Since there were not any other significant
changes that nearly all other manufacturers followed. How- changes, the only way to distinguish a 1947 model from a
ever, for ease of reference, and following practical reason- 1946 is by its production number. Packard Series 21 mod-
ing, all Packard models are presented herein by model year. els were built through approximately early August 1947,
The only model change for 1947 was the dropping of when the all-new postwar Packards were introduced. With
the Series 2101 Clipper Standard Eight 4-Door Touring rubber supplies finally growing, white sidewall tires re-
Sedan. The two remaining Clipper Eights were DeLuxe turned to the option list.
models, so the series was now called the DeLuxe Clipper

Packard 7-passenger Limousine

DeLuxe Clipper 4-Door Touring Sedan interior with body by Henney
DeLuxe Clipper 4-Door Touring Sedan
1947 Packard 114

Model year production: 49,296, up 76.04% from 1946. Serial number identification: Seven-digit code located on
Domestic market share: 1.45% (17th place). left side of cowl under hood, and read as follows: First digit
Base price range: $1,912 to $4,608. is F. Second through seventh digits are engine/serial num-
Packard average base price: $2,965, up 15.57%. bers as follows in chart below. Note that many numbers
Introduction date: November 1946. may be skipped in between beginning and ending numbers.
Assembly plants: Detroit, MI.

Serial Numbers by Series

Series Beginning Ending
Clipper Six 15001 50999
DeLuxe Clipper 320001 399999
Super Clipper and Custom Super Clipper 506001 521999

Powertrains
Compression DeLuxe Custom
Engine Ratio Gross HP Transmission Clipper Six Clipper Super Clipper Super Clipper
245.3 CID, 6.71:1 105 3-speed manual S - - -
1-bbl., L-head, 6-cyl. Overdrive $76 - - -
282 CID, 6.85:1 125 3-speed manual - S - -
2-bbl., L-head, 8-cyl. Overdrive - $76 - -
356 CID, 6.85:1 165 3-speed manual - - S S
2-bbl., L-head, 8-cyl. Overdrive - - $76 $76

Major Options Paint Colors

Clipper DeLuxe Super Custom Code
Six Clipper Clipper Super Clipper Lowell Gray Metallic A
Heater $ $ $ $ Coral Blue Metallic B
Radio $ $ $ $ Vanderbilt Gray Metallic C
Fender skirts $ $ $ $ Vermont Green Metallic N
Electromatic Clutch $ $ $ $ Black X
Full wheel covers $ $ S S Vanderbilt Gray Metallic
White sidewall tires $ $ $ $ over Lowell Gray Metallic CA
Vanderbilt Gray Metallic
Options common to most models. (S = Standard equipment) Items may be over Coral Blue Metallic CB
standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide. Vanderbilt Gray Metallic
over Vermont Green Metallic CN
Vanderbilt Gray Metallic
over Black CX
Ruxton Brown Metallic
over Doreen Yellow Q
Arizona Beige over Rajah Maroon TW
Arizona Beige over Burnt Orange TZ

Clipper
Traditional Clipper beauty in every detail.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 120.0"
Percentage of divisions sales volume: 27.19%.
Length 208.5"
 115 1947 Packard

Primary competition: Buick Super, Chrysler Saratoga, Hudson Com- Measurements (cont.)
modore, Kaiser and Oldsmobile 98.
Width 76.2"
Notable changes: No significant changes.
Major standard equipment: Cloth interior trim, full floor covering,
electric clock, stainless steel hood and beltline molding, rocker panel
Height
Legroom front
63.5"
NA 1
molding, small hubcaps, and 6.50 15 BSW tires.
Legroom rear
Headroom front
NA
NA 9
Headroom rear
Cargo capacity (cu. ft.)
NA
NA 4
Fuel capacity (gals.) 17.0
7
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Clipper Series 2100 2-Door Club Sedan, 6-p. 2185 $1,912 +13.81% 3450 NA NA
Clipper Series 2100 4-Door Touring Sedan, 6-p. 2182 $1,937 +11.97% 3495 NA NA
TOTALS Avg. Price $1,925 +12.87% Production 14,949 -5.93%
*Production totals by body style are not available. Production total includes bodies built for taxicab service.

DeLuxe Clipper
The No. 1 Glamour car in America.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 120.0"
Percentage of divisions sales volume: 48.39%.
Length 208.5"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 76.2"
New Yorker, and Frazer. Height 63.5"
Notable changes: No significant changes. Legroom front NA
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear NA
electric clock, stainless steel hood, side window and beltline molding, Headroom front NA
rocker panel molding, full wheel covers, and 6.50 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
DeLuxe Clipper Series 2111
2-Door Club Sedan, 6-p. 2115 $2,142 +16.90% 3650 NA NEW
DeLuxe Clipper Series 2111
4-Door Touring Sedan, 6-p. 2112 $2,149 +14.98% 3695 NA NEW
TOTALS Avg. Price $2,829 +16.79% Production 23,855 +317.48%
*Production totals by body style are not available.
1947 Packard 116

Super Clipper
Introducing the Packard Super Clipper.

Nameplate year of origin: 1946. Measurements

Current bodystyle lifespan: 1941 through 1947.
Wheelbase 127.0"
Percentage of divisions sales volume: 9.74%.
Length 215.5"
Primary competition: Cadillac Series 62, Frazer Manhattan, and Lin- Width 76.2"
coln V12. Height 64.0"
Notable changes: No significant changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, full floor carpet- Legroom rear NA
ing, electric clock, stainless steel hood, side window and beltline mold- Headroom front NA
ing, rocker panel moldings, full wheel covers, and 7.00 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Clipper Series 2103
2-Door Club Sedan, 6-p. 2175 $2,747 +22.58% 3980 NA NA
Super Clipper Series 2103
4-Door Touring Sedan, 6-p. 2172 $2,772 +21.05% 4025 NA NA
TOTALS Avg. Price $2,760 +21.81% Production 4,802 -2.48%
*Production totals by body style are not available.

Custom Super Clipper

Introducing the Packard Custom Super Clipper.

Nameplate year of origin: 1946. Measurements

Current bodystyle lifespan: 1941 through 1947.
Percentage of divisions sales volume: 11.54%. Series 2106 Series 2126
Primary competition: Cadillac Fleetwood Sixty-Special, Lin- Wheelbase 127.0" 148.0"
coln Continental. Length 215.5" 236.5"
Notable changes: No significant changes. Width 76.2" 76.2"
Major standard equipment: Broadcloth interior trim, full floor Height 64.0" NA
carpeting, electric clock, stainless steel body trim molding, Legroom front NA NA
hood, side window and beltline moldings, full wheel covers, Legroom rear NA NA
and 7.00 15 BSW tires. Series 2125 adds: Auxiliary jump Headroom front NA NA
seats, 7.50 16 BSW tires. Limousine adds: Driver partition. Headroom rear NA NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Custom Super Clipper Series 2106
2-Door Club Sedan, 6-p. 2125 $3,384 +16.17% 4030 NA NA
Custom Super Clipper Series 2106
4-Door Touring Sedan, 6-p. 2122 $3,449 +13.19% 4090 NA NA
 117 1947 Plymouth
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Custom Super Clipper Series 2126
4-Door Sedan, 8-p. 2151 $4,504 +3.97% 4890 NA NA 1
Custom Super Clipper Series 2126
4-Door Limousine, 8-p. 2150 $4,668 +3.83% 4920 NA NA 9
TOTALS
*Production totals by body style are not available.
Avg. Price $4,001 +8.23% Production 5,690 +268.55%
4
7

PLYMOUTH
Any way you look at it ITS PLYMOUTH!
Plymouth builds great cars!

Nineteen forty-seven brought virtually no changes to There were no distinguishing changes for the new
the popular Plymouth. Sales continued to be strong, al- model year; therefore serial numbers are used for identifi-
lowing Plymouth to maintain the third place position in the cation purposes. Many manufacturers used this system in
annual sales race despite its being the last of the Big Threes the postwar sellers market, although GM and Ford gener-
low-priced cars to market, having arrived in 1928. Ford of ally offered up a few distinguishing touches to the change-
course, had been founded in 1903, and Chevrolet started overs. No model changes were made, and again the pro-
around 1911, before being acquired by General Motors. duction figures were combined for the 1946 through 1948
Other competitors had come and gone, with a few still period, so the totals presented below are estimates. Break-
around, namely Studebaker and Nash. downs by body style are given in the 1948 section.

Special DeLuxe 2-Door Convertible

Special DeLuxe 4-Door Sedan

Model year production: 380,329, up 44.43% from 1946. Serial number identification: Located on left front door
Domestic market share: 11.22% (3rd place). hinge pillar. DeLuxe series, eight digit code as follows: De-
Base price range: $1,205 to $1,864. troit, 15206936 to 15252278; Los Angeles, 26003589 to
Plymouth average base price: $1,378, up 5.60%. 26010839; Evansville, 22053040 to 22063369. Special
Introduction date: January 1947. DeLuxe series, eight digit code as follows: Detroit, 11643104
Assembly plants: Detroit, MI; Los Angeles, CA; and Evans- to 11854385; Los Angeles, 25009753 to 25035585; Evans-
ville, IN. ville, 20185186 to 20233167.
1947 Plymouth 118

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 6.6:1 95 3-speed manual S

Major Options Paint Colors

DeLuxe Special DeLuxe Code
Heater and defroster $ $ Black 1
Radio $ $ Marine Blue 2
Electric clock $ S Chevron Blue 3
Dual sunvisors $ S Airwing Gray 4
Dual windshield wipers $ S Cruiser Maroon 5
Turn signal $ $ Balfour Green 6
Full wheel covers $ $ Kenwood Green 7
White sidewall discs $ $ Battalion Beige 8
Options common to most models. (S = Standard equip-
Plymouth Gunmetal 9
ment) Items may be standard equipment, optional at dif- Sumach Red 10
ferent pricing, or unavailable on certain body styles. This Charlotte Ivory 20
chart is only a guide.

DeLuxe
The Plymouth DeLuxe.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1942 through first-series 1949.
Wheelbase 117.0"
Percentage of divisions sales volume: 18.80% (est.).
Length 196.8"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe, and Stude- Width 73.6"
baker Champion. Height 67.5"
Notable changes: No changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear NA
ering, front door armrests, driver side sun visor and windshield wiper, Headroom front NA
rubber window surrounds, stainless steel front fender and beltline Headroom rear NA
molding, chrome rocker panel molding, hood ornament, small hub- Cargo capacity (cu. ft.) NA
caps, and 6.00 16 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. P15 $1,205 +4.60% 2977 NA* NA
DeLuxe 2-Door Club Coupe, 6-p. P15 $1,258 +2.61% 3037 NA* NA
DeLuxe 2-Door Sedan, 6-p. P15 $1,231 +3.53% 3047 NA* NA
DeLuxe 4-Door Sedan, 6-p. P15 $1,284 +4.31% 3082 NA* NA
TOTALS Avg. Price $1,245 +3.75% Production 71,502 -1.69%
*For body style production totals for 19461948, see 1948 Plymouth section.
 119 1947 Pontiac

Special DeLuxe
The Plymouth Special DeLuxe. 1
Nameplate year of origin: 1941. Measurements
9
Current bodystyle lifespan: 1942 through first-series 1949.
Percentage of divisions sales volume: 81.20% (est.). Cars Station Wagon
4
Primary competition: Chevrolet Fleetmaster, Dodge Deluxe, Wheelbase 117.0" 117.0" 7
Ford Super DeLuxe, and Nash 600. Length 196.8" 195.6"
Notable changes: No changes. Width 73.6" 73.6"
Major standard equipment: Broadcloth interior trim, rubber Height 67.5" NA
floor covering, front door armrests, dual sun visors, electric Legroom front NA NA
clock, glove box lock, dual windshield wipers, stainless steel Legroom rear NA NA
windshield surround, stainless steel front fender and beltline Headroom front NA NA
molding, chrome rocker panel molding, hood ornament, small Headroom rear NA NA
hubcaps, and 6.00 16 BSW tires. Convertible adds: Leather Cargo capacity (cu. ft.) NA NA
interior trim, and power top. Station Wagon adds: Vinyl inte- Fuel capacity (gals.) 17.0 17.0
rior and removable 2nd and 3rd row seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. P15 $1,278 +4.33% 2982 NA* NA
Special DeLuxe 2-Door Club Coupe, 6-p. P15 $1,336 +2.45% 3057 NA* NA
Special DeLuxe 2-Door Sedan, 6-p. P15 $1,309 +3.31% 3062 NA* NA
Special DeLuxe 2-Door Convertible, 5-p. P15 $1,653 +8.75% 3282 NA* NA
Special DeLuxe 4-Door Sedan, 6-p. P15 $1,362 +4.05% 3107 NA* NA
Special DeLuxe 4-Door Station Wagon, 8-p. P15 $1,864 +14.64% 3402 NA* NA
TOTALS Avg. Price $1,467 +6.68% Production 308,827 +62.03%
*For body style production totals for 19461948, see 1948 Plymouth section.

PONTIAC
A fine car made finer.

Pontiac seemed to make more of an effort to distin- Interior trim was only slightly revised. The instrument
guish its cars from year to year than most other manufac- panel remained the same, but elimination of the glove box
turers. A redesigned grille with fewer grille bars, four as door trim made for a cleaner appearance. Also new this
opposed to six, and the elimination of the vertical bars gave year, the instrument panel was painted Berwick Beige with
a new and more refined look. A redesigned Chief Pontiac Autumn Brown trim. A new Torpedo DeLuxe Convertible
hood ornament topped the new grille, accompanied by a included fancier trim such as a DeLuxe steering wheel and
slightly revised hood ornament. Most other exterior trim two-tone upholstery choices. Other than the previously
was retained, although the front fender Chief Pontiac em- mentioned items, there was nothing significantly new. Pow-
blem was not used this year. ertrain choices continued as in 1946.
1947 Pontiac 120

Streamliner 4-Door Station Wagon Torpedo 2-Door Sport Coupe

Streamliner 2-Door Sedan Coupe

Model year production: 232,453, up 68.88% from 1946. digit indicates assembly plant code from above. The second
Domestic market share: 6.86% (6th place). digit indicates engine installation, 6 for 6-cylinder and 8 for
Base price range: $1,387 to $2,312. 8-cylinder. The third and fourth digits indicate series code:
Pontiac average base price: $1,694, up 10.02%. MA = Series 25 (Torpedo 6) and Series 27 (Torpedo 8); MB
Introduction date: January 1947. = Series 26 (Streamliner 6) and Series 28 (Streamliner 8).
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), (Series code consists of year code M and corporate body
CA (C); Fairfax (Kansas City), KS (K); Linden, NJ (L); designation A or B). Remaining digits are sequential num-
Pontiac, MI (P); and Wilmington, DE (W). ber by plant and series with beginning number of 1001 and
Serial number identification: Eight to nine digit code located ending number as follows in the chart below. Style number
on left side of cowl under hood and read as follows: First is located on body tag on cowl under hood.

Serial Numbers by Assembly Plant and Series

Series Atlanta Los Angeles Kansas City Linden Pontiac Wilmington
25 MA Torpedo 6 NA 7794 8096 13895 37322 1850
26 MB Streamliner 6 NA 3976 4569 7877 27844 1562
27 MA Torpedo 8 NA 4150 4165 7387 22682 1431
28 MB Streamliner 8 1145 8197 9184 15246 56382 1954

Powertrains
Compression
Engine Ratio Gross HP Transmission Series 25 and 26 Series 27 and 28
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 93.5 3-speed manual S -
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 107.5 3-speed manual - $48
*7.5:1 compression ratio is optional.

Major Options Paint Colors

Torpedo Streamliner Code
Venti-heater, under seat heater and defroster $ $ Black 4700
Windshield washer $ $ Mariner Blue Metallic 4701
Rear window wiper $ $ Parma Wine Metallic 4702
Master 5-tube radio $ $ Silver Wing Gray Metallic 4704
Air Mate 7-tube radio $ $ Asbury Green Metallic 4705
Air King 8-tube radio $ $ Smoked Pearl Metallic 4707
Radio antenna $ $ Cairo Cream 4708
Clock $ $ Mariner Blue Metallic
Rear fender skirts $ $ over Silver Wing Gray Metallic 4714
Hubcaps $ $ Burbank Green Metallic
Wheel trim rings $ $ over Asbury Green Metallic 4715
White sidewall discs $ $ Silver Wing Gray Metallic
Options common to most models. Items may be standard equipment, optional at dif-
over Smoked Pearl Metallic 4717
ferent pricing, or unavailable on certain models. This chart is only a guide.
 121 1947 Pontiac

Torpedo
Finer in Appearance. Finer in Dependability.
Finer in Performance. Finer in Quality.
1
9
Nameplate year of origin: 1940. Measurements 4
Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 44.65%.
Wheelbase
Length
119.0"
204.5"
7
Primary competition: DeSoto DeLuxe, Dodge Custom, and Nash Ambassador. Width 75.8"
Notable changes: Restyled grille, trim and detail changes. Height 66.0"
Major standard equipment: Grey cloth upholstered full-width cushion seats, Legroom front 42.5"
front and rear rubber floor mat, rubber covered safety-tread concealed run- Legroom rear 41.5"
ning boards, automatic interior lighting, dual windshield wipers, dual sun vi- Headroom front 36.8"
sors, trunk lock, stainless trim (as described in introduction), rubber rear Headroom rear 36.8"
fender gravel shield, and 6.00 16 BSW tires. Convertible adds: Cloth and Cargo capacity (cu. ft.) 17.5
leather upholstery (due to material shortages some used imitation leather). Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Torpedo 2-Door Business Coupe, 3-p. 2527B $1,387 +6.12% 3245 NA NA
Torpedo 2-Door Sport Coupe, 5-p. 2527 $1,438 +6.28% 3295 NA NA
Torpedo 2-Door Sedan Coupe, 5-p. 2507 $1,484 +6.08% 3300 NA NA
Torpedo 2-Door Sedan, 5-p. 2511 $1,453 +6.21% 3295 NA NA
Torpedo 2-Door Convertible Coupe, 5-p. 2567 $1,811 +11.04% 3560 NA NA
Torpedo 4-Door Sedan, 5-p. 2519 $1,512 +5.96% 3320 NA NA
Torpedo DeLuxe 2-Door Convertible Coupe, 5-p. 2567 $1,853 NEW 3560 1,853 NEW
TOTALS Avg. price $1,563 +10.49% Production 103,793 +131.12%
*Production figures kept by series, not body style: Series 25 = 67,125 and Series 27 = 34,815.

Streamliner
Finer in Appearance. Finer in Dependability.
Finer in Performance. Finer in Quality.

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub-series). Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 55.35%. Cars Wagon
Primary competition: DeSoto Custom, Mercury, Nash Ambassador, and Wheelbase 122.0" 122.0"
Oldsmobile 60 Series. Length 210.3" 210.3"
Notable changes: Restyled grille, trim and detail changes. Width 76.7" 76.7"
Major standard equipment: Striped, cloth upholstered full-width cush- Height 65.3" 69.4"
ion seats, assist straps, robe cords, front and rear rubber floor mat, rub- Legroom front 42.5" 42.5"
ber covered safety-tread concealed running boards, front door armrests, Legroom rear 42.5" NA
dual sun visors, trunk lock, stainless trim (as described in introduc- Headroom front 36.5" NA
tion), rubber rear fender gravel shield, and 6.50 16 BSW tires. Sta- Headroom rear 36.0" NA
tion wagon adds: Leatherette (vinyl) upholstery, steel cowl, windshield Cargo capacity (cu. ft.) 20.5 NA
pillars and underbody with mahogany and natural wood finish frame- Fuel capacity (gals.) 17.0 17.0
work, reinforced leatherette top, and bumperettes with guards on rear
(as opposed to full bumper).
1947 Studebaker 122

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Streamliner 2-Door Sedan Coupe, 5-p. 2607 $1,547 +7.58% 3400 NA NA
Streamliner 4-Door Sedan, 5-p. 2609 $1,598 +5.83% 3450 NA NA
Streamliner 4-Door Station Wagon, 8-p. STAWAG $2,235 +15.09% 3775 NA NA
Streamliner 4-Door DeLuxe Station Wagon, 6-p. STAWAG $2,312 +14.51% 3715 NA NA
TOTALS Avg. price $1,923 +11.33% Production 128,660 +38.75%
*Production figures kept by series, not body style: Series 26 = 42,336 and Series 28 = 86,324.

STUDEBAKER
First by far with a postwar car!

Studebakers advertising slogan for 1947 says it all. In- vertical bars only. Bumper guards had round pods on top
troducing in May 1946 the first all-new car to the market of the bumper with a vertical guard below the bumper, and
in more than four years, Studebaker beat every major man- parking lamp/turn signals were incorporated into the head-
ufacturer by at least a year and even stole some of the at- lamp bezels. For the Commander, a body colored steel
tention from the new Kaiser and Frazer cars, which would framework separated three horizontal sections, each con-
be introduced in October 1946. Of course all-new should sisting of eight rectangles. Parking lamps and turn signals
be understood in the context of the time, as in this imme- were placed at each end of the grille directly below the
diate postwar era it often meant new chassis design and headlights, with a small trim strip rounding the front fender
body styling while the engines and transmissions were car- edge ending at the front wheel opening. Commander front
ryovers, perhaps with minor upgrades, as in Studebakers bumpers wrapped fully around the front fender edge, and
case. bumper guards were fin-like appendages below the bumper.
Obviously, it was the new cars exterior styling that Other distinctions were made between the two series,
garnered the most attention. Nearly all body panels, and each of which came in two trim levels, DeLuxe and Regal
even the bumpers, were streamlined, putting Studebaker DeLuxe. At the front, there was a different hood emblem
far ahead of its competition. The only sign of a fender line for each series. On the body sides, small chrome hash marks
was the rear fender line that was canted forward slightly on were placed on the fender mounted ventilation doors for the
the front edge and seemingly faded into the body and trunk Commander. Regal DeLuxe models of both series had
lines at the rear. Other modern design features included stainless steel windshield trim, chrome rear fender gravel
elimination of running boards, forward slanting B-pillars shields, and rocker panel moldings, whereas DeLuxe mod-
on 2-door coupe and sedan models, and one-piece curved els carried only a black rubber gravel shield. The long
windshields on all convertibles, 2-door coupes, and the wheelbase Land Cruiser used a stretched W 4-Door sedan
Commander Land Cruiser sedan. All other Studebakers, body and had more interior space, with distinctive luxury
and nearly all other cars on the market, utilized two-piece style interior trim. On the 4-Door Sedans, Studebaker con-
flat windshields. The downside to this new styling was the tinued to utilize rear-hinged rear doors, as it had continu-
jokes that soon began circulating. Which way is it going? ously since 1937 and on some earlier models. Interestingly,
and Is it coming or going? were popular questions from a Champion station wagon was proposed to compete with
comedians of the day. Chevrolet, Ford and Plymouth, but it never reached pro-
Front-end styling was unique to each of the series. duction due to the high costs of lumber after the war.
The Champion had horizontal bars on the center section of At the rear end, the deck lid on all models had quite
the grille, with four vertical bars on each side, and this sat a steep slope, somewhat restricting trunk space but giving
under a top grille bar that was covered in chrome above the a very aerodynamic look. Taillights were small, rectangu-
 123 1947 Studebaker
lar units, divided into two sections on Champions and four instrument illumination. Interiors were of a more tradi-
sections on Commanders. A very futuristic greenhouse area tional design, with a horizontally themed dashboard, and
was created for the 5-passenger coupes. To be known as the utilized a variety of cloth and vinyl trim, depending upon
Starlight coupe starting with the 1949 model year, these model. Powertrains had not been changed since 1941, but 1
coupes featured a four-piece, curved glass rear window that
fully wrapped around each side. The visual effect was sim-
with Studebaker having an excellent reputation of de-
pendability and relatively high gas mileage (something
9
ilar to the observation cars on trains of the 1930s to 1950s.
The modern touches extended inside to the black light
around 25 miles per gallon, which was high for 1947), there
was not much incentive to change a winning formula.
4
7

Champion Regal DeLuxe 4-Door Sedan Commander Regal DeLuxe 2-Door Coupe

Commander Regal DeLuxe Champion DeLuxe 4-Door Station Wagon

4-Door Land Cruiser Sedan (prototype)

Model year production: 161,496, up 737.85% from 1946. Assembly plants: Los Angeles, CA and South Bend, IN.
Domestic market share: 4.77% (8th place). Serial number identification: Seven digit code located on left
Base price range: $1,378 to $2,236. front door lock pillar in which first digit indicates series
Studebaker average base price: $1,701, up 62.42%. (Champion = G; Commander = 4), followed by six digit se-
Introduction date: May 22, 1946. Land Cruiser sedan Jan- quential serial number by series and assembly plant as in
uary 10, 1947; Convertible models July 11, 1947. chart that follows.

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 824001 827210
Los Angeles, CA Commander 818501 820468
South Bend, IN Champion 212500 314397
South Bend, IN Commander 232501 286934

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 80 3-speed manual S -
Overdrive $85 -
226.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 94 3-speed manual - S
Overdrive - $91
*7.0:1 compression ratio is optional.
1947 Studebaker 124

Major Options Paint Colors

Champion Commander Code
Heater $65 $65 Winetone Maroon W-NB*
Windshield washer $ $ Velvet Black W-ND
Electric clock $ $ Alleghany Gray Light W-RG*
Liberator 6-tube radio $85 $85 Navaho Tan Light W-SB*
Skyway 8-tube radio $ $ Navaho Tan Dark W-SD*
Hood ornament $ S Holiday Red W-SE
Hill-Holder $ $ Osage Blue W-SF*
Hubcaps $ $ Shenandoah Green Dark W-SG*
Wheel trim rings $ $ Coronado Gray W-SM*
White sidewall discs $ $ Oxford Gray W-SN*
Whitewall tires $ $ Tulip Cream #2 W-SSffi
Options common to most models. (S = Standard equip-
Balsam Green Metallic W-SYffi
ment) Items may be standard equipment, optional at dif- Cumberland Blue Metallic W-TDffi
ferent pricing, or unavailable on certain models. This Gala Brown Metallic W-TBffi
chart is only a guide. Alleghany Gray Dark
over Alleghany Gray Light W-RF/W-RG*
Navaho Tan Dark
over Navaho Tan Light W-SD/W-SC*
Holiday Red over Navaho
Tan Light W-SE/W-SB*
Osage Blue
over Coronado Gray W-SF/W-SM*
Shenandoah Green Dark
over Shenandoah Green Light W-SG/W-SH*
Oxford Gray
over Coronado Gray W-SN/W-SM*
*Not available on convertibles. Available on all models. ffi-

Available exclusively on convertibles.

Champion
First on the market ... First in style ...
First in postwar advancements.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Wheelbase 112.0"
Percentage of divisions sales volume: 65.08%.
Length 192.8"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe and Ply- Width 69.8"
mouth DeLuxe. Height 60.7"
Notable changes: Completely redesigned. Legroom front 40.5"
Major standard equipment: Cloth upholstery, rubber floor mat, deluxe Legroom rear 39.5"
steering wheel and horn ring, front door armrests, dual sunvisors, au- Headroom front 36.8"
tomatic dome light switch, automatic courtesy lights (except 3-passen- Headroom rear 34.0"
ger coupe), black rubber gravel shield, bumper guards, and 5.50 15 Cargo capacity (cu. ft.) NA
BSW tires. Regal DeLuxe adds: Stainless steel window moldings, Fuel capacity (gals.) 17.0
chrome gravel shield, and rocker panel moldings. Convertible adds:
Cloth and vinyl interior.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Champion DeLuxe 2-Door Coupe, 3-p. 6G-Q1 $1,378 +37.52% 2600 5,221 +111.81%
Champion DeLuxe 2-Door Coupe, 5-p. 6G-C3 $1,472 +41.00% 2670 7,670 +496.89%
 125 1947 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Champion DeLuxe 2-Door Sedan, 6-p.
Champion DeLuxe 4-Door Sedan, 6-p.
6G-F3
6G-W3
$1,446
$1,478
+38.24%
+34.73%
2685
2735
10,860
23,958
+117.20%
+127.63% 1
Champion Regal DeLuxe 2-Door Coupe, 3-p.
Champion Regal DeLuxe 2-Door Coupe, 5-p.
6G-Q2
6G-C5
$1,451
$1,546
NEW
NEW
2620
2690
3,379
9,061
NEW
NEW 9
Champion Regal DeLuxe 2-Door Sedan, 6-p.
Champion Regal DeLuxe 2-Door Convertible, 5-p.
6G-F5
6G-S2
$1,520
$1,902
NEW
NEW
2710
2760
12,697
2,251
NEW
NEW 4
Champion Regal DeLuxe 4-Door Sedan, 6-p.
TOTALS
6G-W5
Avg. price
$1,551
$1,527
NEW
+45.82%
2875 30,000
Production 105,097
NEW
+445.25%
7
*Comparisons made to 1946 Champion (Skyway).

Commander
The style leader and star performer ... 1947s thrill car!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 34.92%. All except
Primary competition: Chevrolet Fleetmaster, Ford Super Land Cruiser Land Cruiser
DeLuxe, Nash 600 and Plymouth Special DeLuxe. Wheelbase 119.0" 123.0"
Notable changes: Completely redesigned. Length 204.4" 208.4"
Major standard equipment: Cloth upholstery, rubber Width 69.8" 69.8"
floor mats, deluxe steering wheel and horn ring, front Height 61.3" 61.3"
door armrests, dual sunvisors, automatic dome light Legroom front 40.5" NA
switch, automatic courtesy lights (except 3-passenger Legroom rear 39.5" NA
coupe), black rubber gravel shield, full wraparound Headroom front 36.8" NA
bumper with bumper guards, and 6.50 15 BSW tires. Headroom rear 34.0" NA
Regal DeLuxe adds: Stainless steel window moldings, Cargo capacity (cu. ft.) NA NA
chrome gravel shield, and rocker panel moldings. Con- Fuel capacity (gals.) 17.0 17.0
vertible adds: Cloth and vinyl interior.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Commander DeLuxe 2-Door Coupe, 3-p. 14A-Q1 $1,661 NEW 3140 301 NEW
Commander DeLuxe 2-Door Coupe, 5-p. 14A-C3 $1,755 +58.39% 3210 2,742 NA*
Commander DeLuxe 2-Door Sedan, 6-p. 14A-F3 $1,729 +53.28% 3230 548 NA*
Commander DeLuxe 4-Door Sedan, 6-p. 14A-W3 $1,761 +51.42% 3265 3,485 NA*
Commander Regal DeLuxe 2-Door Coupe, 3-p. 14A-Q2 $1,781 NEW 3155 1,046 NEW
Commander Regal DeLuxe 2-Door Coupe, 5-p. 14A-C5 $1,876 +62.71% 3225 10,557 NA*
Commander Regal DeLuxe 2-Door Sedan, 6-p. 14A-F5 $1,850 NEW 3245 2,159 NEW
Commander Regal DeLuxe 2-Door Convertible, 5-p. 14A-S2 $2,236 NEW 3420 1,503 NEW
Commander Regal DeLuxe 4-Door Sedan, 6-p. 14A-W5 $1,882 +60.44% 3280 13,539 NA*
Commander Regal DeLuxe Land Cruiser
4-Door Sedan, 6-p. 14A-Y5 $2,043 +69.12% 3340 20,519 NA*
TOTALS Avg. price $1,857 +58.12% Production 56,399 +222.28%
*Price comparisons made to 1942 models. Production comparisons are not calculated, as 1942 production by body style is not available
 1948
The 1948 model year brought the first big onslaught styling, with a rear engine and rear wheel drive. Despite his
of all-new automobiles since World War II. Last year saw many legal troubles, Tucker did manage to buy an assem-
the introduction of the new Kaiser and Frazer lines and a bly plant and begin production. But under increasing legal
complete makeover of the Studebakers. While the major- and financial difficulties, production barely made the 50-
ity of the popular Big Three models would have to wait an- unit mark, before he was forced to shut down. While the
other year to get their makeovers, a few General Motors Tucker is not included within the following 1948 section
models, Hudsons, Packards, and the infamous Tucker were because of its low production, a more detailed history ap-
all new this year. Hudson and Packard would gain a sales pears in Appendix One.
advantage in the medium and upper-priced market that Having introduced all-new postwar cars in 1947,
would carry them for several years. Studebaker entered 1948 with few changes. A new factory
Hudson for 1948 introduced its famous Step-Down was purchased in Hamilton, Ontario, Canada, and a con-
unit-body design. This modern design concept featured verted bomber plant in Los Angeles was now building
floors lower than the door-opening sill to provide more in- Studebakers, adding to their production capabilities in
terior space in a lower, sleeker exterior design. Also, a new South Bend, Indiana. Studebaker trucks continued essen-
big-bore 6-cylinder engine was introduced this year. These tially unchanged from 1947.
new Hudsons were very popular cars, and they became a Kaiser, Frazer and Crosley all continued with carry-
staple on the newly organized racing circuits with their over designs from 1947. While Kaiser sales would continue
sleek shape and powerful engines. Prices of the new mod- to climb this season, the Frazer line would see sales de-
els increased as could be expected. crease, mostly likely because it was priced higher than the
All-new, slab-sided styling appeared from Packard, Kaiser, yet perceived by the public to be a similar car and
which had its new models ready for introduction early in in reality there was not much to distinguish the two mar-
the new season. The Super 8 and Custom convertibles were ques. In the meantime, Crosley enjoyed a total production
introduced July 25, 1947, and the Six, Eight, Eight DeLuxe, run of about 29,000, which would be a high point for the
Super Eight, and Custom Eight series were all introduced small manufacturer of compact cars. Sedan Delivery and
September 8, 1947. The new Packard styling was awarded pickup truck models continued to be offered by Crosley.
a Fashion Car of the Year award by the New York Fash- Dearborn chose to continue their previous automo-
ion Academy. Unfortunately, the public did not find the biles with no changes to the Ford, Mercury or Lincoln lines
new design as appealing as Packard had hoped; the rather for 1948. However, Ford introduced an all-new light-duty
rounded styling inspired references to the pregnant truck line for 1948. Dubbed the F-Series, the new truck se-
Packards, and this design would only last for three seasons, ries had models that ranged from F-1 (1 2 ton) to F-8 (3-ton).
giving way to redesigned cars by 1951. However, it should The F-series truck eventually would become Americas most
be noted that Packard as a corporation had its best earn- popular light-duty truck, and the F-series nomenclature
ings since 1929. has continued to the present.
The Tucker, conceived as a safe, powerful and thor- Most of General Motors cars were facelifted 1947
oughly modern automobile by Preston Tucker, was intro- models, with a few notable exceptions. The C-bodied
duced as a 1948 model. Tuckers ideas were acclaimed by Oldsmobile 98 series and the entire Cadillac line, except for
some and criticized by others. The cars had streamlined the Series 75 Fleetwood, were completely redesigned with

126
 127 1948 Buick
integrated front fenders and rear fender lines that protruded in reference to the improvements in visibility over the pre-
only slightly from the main body. In addition, a slightly vious cab design. This was achieved from Chryslers fa-
lower roofline and wider stance gave the new cars a more mous chair height seating priority, and from improved
modern, sleek appearance without bowing to the pressures driver visibility through the higher and wider windshield,
of other manufacturers to adopt a slab-side body design. door glass and rear window. New, optional rear quarter
This would also be the last year for a straight eight engine windows eliminated dangerous blind areas. This style of
from both Oldsmobile and Cadillac. Buick had to wait a
year for new C-body styling on its Roadmaster series, but
window would soon be offered by Chevrolet and GMC,
and later by Ford. Another B-Series design highlight was
1
the top-of-the-line Buick did introduce the first use of its modern, cab-wide front fenders, the lines of which ran back 9
torque converter-type automatic transmission, named Dy- and smoothly integrated into the cab doors.
naflow. This popular transmission would serve Buick in Willys-Overland continued to offer its line of truck- 4
various forms for more than 15 years.
Other GM products were mostly carry-over as noted
based station wagons, but also introduced its sporty Jeep-
ster roadster this year as an alternative to a traditional con-
8
earlier, including the Chevrolet and GMC truck divisions vertible. The Jeepster would be well received, and continued
light-duty trucks. Making news in May 1948 was the se- in production for several years. International-Harvester,
lection of a Chevrolet Stylemaster Six Convertible to serve primarily a builder of heavy-duty trucks and tractors, con-
as pace car for the 32nd running of the Indianapolis 500 tinued the basic design of its light-duty truck series from
race. This was the first time Chevrolet would be selected 1946 and 1947 into the 1948 model year.
for this honor. Back to the passenger car side, note that Chrysler Cor-
While Chrysler automobiles were identical to their poration divisions did not maintain production records by
1947 counterparts, there was some reason for celebrating. model year from 1946 through 1948 (with rare exception),
Plymouth produced its 5 millionth car this year, a milestone but rather only a total by body style for the three-year span.
reached only twenty years after its introduction as a com- See the 1948 Chrysler division sections for body style break-
petitor to the low-price Ford and Chevrolet. Dodge deal- outs. Totals listed for 1948 for each series are estimated based
ers also celebrated with the introduction of all-new light- upon serial numbers and calendar year sales reporting.
duty trucks named the B-Series. These new Dodge trucks
were by far the most advanced pickups of their day in terms
of styling and passenger comfort. This is a somewhat sur- 1948 Overview and Changes
prising fact considering that Chevrolet and Ford had both
announced important new truck series around the same
from Prior Year
time Chevrolet in June 1947, Dodge in December 1947 Total industry production: 3,228,286, down 4.73%.
and Ford in January 1948. Their respective auto divisions Number of manufacturers for model year: 19, no change.
all announced their first postwar automobiles as 1949 mod- Number of models and body types offered: 212, up from
els. That the new truck introductions came first shows how 186.
important the trucks were to the big picture of the corpo- Industry average base price: $2,227, up 11.14%.
rations. Industry base price range: $799 for the Crosley 2-Door
A major advantage of the B-Series truck over the com- Utility Sedan, to $5,199 for the Cadillac Series 75
petition was its new Pilothouse safety cab. The name was Fleetwood 4-Door Imperial Sedan.

BUICK
When better automobiles are built, Buick will build them.

While there were only minor trim changes for the 1948 mission was introduced as optional equipment on Series
Buick line, there was a big change that was not so visible. 70 Roadmasters. Dynaflow, as it was more commonly
The newly developed Dynaflow Drive automatic trans- known, was a torque converter type of transmission that of-
1948 Buick 128
fered near imperceptible shifting. This Buick exclusive tonomy and allowed to explore its own ideas, and therefore
transmission quickly earned a reputation as a dependable, each created its own identity.
quality transmission. It rapidly won favor among buyers As for those minor changes, Super models gained the
and within just a few years it would be in over 80 percent smaller diameter 15 inch wheels that were also slightly wider
of new Buicks. The Dynaflow served Buick, in various than the prior years 16 inch wheels. The Roadmasters 15
forms, for nearly 20 years. In retrospect, it may seem curi- inch wheels were slightly wider than what 1947 models
ous that Buick developed an in-house transmission when rode. Other minor trim changes were found on the various
Oldsmobile had already developed the highly reliable models. Although sales remained strong, model year pro-
Hydra-Matic automatic transmission. But, in those years, duction was down from 1947, partially due to the shortened
each General Motors division was given much more au- (10 month vs. 12 month) production year.

Roadmaster 2-Door Convertible

Roadmaster 4-Door Estate Wagon

Roadmaster 4-Door Sedan Super 2-Door Sedanet

Model year production: 204,513, down 21.62% from 1947. digit indicates assembly plant code from above, followed by
Domestic market share: 6.34% (6th place). sequential number by plant Flint, 14801266 to 15020983;
Base price range: $1,735 to $3,433. Southgate, 24820001 to 25003031; Linden, 34824001 to
Buick average base price: $2,425, up 7.32%. 35004975; Fairfax, 44830001 to 45008155; Atlanta,
Introduction date: January 1948. 64834001 to 64987817.
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, Style number can be found on body identification plate.
NJ (3); Fairfax (Kansas City), KS (4); and Atlanta, GA (6). Ionia denotes the builder of wagon bodies for Buick.
Serial number identification: Eight digit code in which 1st

Powertrains
Compression
Engine Ratio Gross HP Transmission Special & Super Roadmaster
248 CID, 2-bbl., valve-in-head, 8cyl. 6.3:1 110 3-speed manual S -
320.2 CID Fireball, 2-bbl., valve-in-head, 8cyl. 6.6:1 144 3-speed manual - S
6.9:1 150 Dynaflow Drive Automatic - $209

Major Options Paint Colors

Special Super Roadmaster Code
Weather-Warden heater/defroster $ $ $ Carlsbad Black 1
Sonomatic AM radio $ $ $ Verde Green 4
Auxiliary driving lights $ $ $ Royal Maroon Metallic 7 or 30
Exterior spotlight $ $ $ Sequoia Cream 14
Automatic windshield washers $ $ $ Calvert Blue Metallic 17
Rear window wiper $ $ $ Regency Blue Metallic 18
 129 1948 Buick

Major Options (cont.) Paint Colors (cont.)

Special Super Roadmaster Code
E-Z-I non-glare rear view mirror $ $ $ Allendale Green Metallic
Outside rear view mirror $ $ $ over Aztec Green Metallic 22
Vanity visor mirror $ $ $ Nickel Gray Metallic 23
Honolulu Blue Metallic 24
Options common to most models. Items may be standard equipment, op-
tional at different pricing, or unavailable on certain models. This chart is
only a guide.
Aztec Green Metallic
Allendale Green Metallic
25
26
1
Cumulus Gray
Nickel Gray Metallic
28 9
over Cumulus Gray 29 4
8
Special
The sprightly Special.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through first series-1949.
Wheelbase 121.0"
Percentage of divisions sales volume: 11.78%.
Length 207.5"
Primary competition: DeSoto Deluxe, Mercury, Nash Statesman, Width 77.5"
Oldsmobile 66, 68, 76 & 78 Series, and Pontiac Streamliner Deluxe. Height 66.7"
Notable changes: Additional trim and detail changes. Legroom front 42.5"
Major standard equipment: Cloth seats, rubber floor mats, front ash re- Legroom rear 42.5"
ceiver, black Tenite steering wheel, turn signals, automatic choke, twin Headroom front 38.0"
stainless moldings on front and rear fenders, full-length chrome belt Headroom rear 35.8"
molding, full-length lower rocker panel molding, front and rear Cargo capacity (cu. ft.) 17.5
bumper guards, rear fender skirts, and 6.50 16, 4-ply BSW tires. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedanet, 6-p., Model 46S 4407 $1,735 +7.70% 3635 10,775 -24.53%
Special 4-Door Sedan, 6-p., Model 41 4409 $1,809 +8.13% 3705 13,326 -22.23%
TOTALS Avg. price $1,772 +7.92% Production 24,101 -23.28%

Super
The quick-stepping Super.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 124.0"
Percentage of divisions sales volume: 49.44%.
Length 212.4"
Primary competition: Cadillac Series 61, Chrysler New Yorker, Frazer, Kaiser, Width 78.6"
Oldsmobile 98, and Packard Eight. Height 64.9"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Cloth seats (cloth and leather trim in convertible), front Legroom rear NA
rubber floor mats with rear floor carpet, two-toned grey instrument panel, ash re- Headroom front NA
ceiver, turn signals, automatic choke, lower body full-length stainless trim with rear Headroom rear NA
fender rock guard, series designation in chrome script on both front fenders, rear Cargo capacity (cu. ft.) NA
fender skirts, and 7.60 15, 4-ply BSW tires. Convertible adds: Cloth and leather Fuel capacity (gals.) 19.0
interior trim, power convertible top, power seat and power front windows.
1948 Cadillac 130

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Sedanet, 6-p., Model 56S 4507 $1,987 +7.81% 3795 32,860 -29.04%
Super 2-Door Convertible, 6-p., Model 56C 4567 $2,518 +7.93% 4050 18,311 -34.12%
Super 4-Door Sedan, 6-p., Model 51 4569 $2,087 +8.19% 3935 47,991 -37.57%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $3,124 +6.26% 4170 1,955 +148.73%
TOTALS Avg. price $2,429 +7.42% Production 114,997 -33.37%

Roadmaster
The rich and regal Roadmaster.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 129.0"
Percentage of divisions sales volume: 38.77%.
Length 217.2"
Primary competition: Cadillac Series 62, Oldsmobile 98, and Packard Super 8. Width 78.6"
Notable changes: Detail changes. Height 65.2"
Major standard equipment: Finer grade upholstery, two-toned grey color in- Legroom front NA
strument panel, front rubber floor mats with rear floor carpet, black Tenite Legroom rear NA
steering wheel, multiple ash receivers, turn signals, automatic choke, series Headroom front NA
designation in chrome script on both front fenders, lower body full-length Headroom rear NA
stainless trim with rear fender rock guard, rear fender skirts, and 8.20 15 Cargo capacity (cu. ft.) NA
BSW tires. Convertible adds: Cloth and leather interior trim, body colored Fuel capacity (gals.) 19.0
instrument panel, power convertible top, power seat, and power windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Sedanet, 6-p., Model 76S 4707 $2,297 +7.79% 4065 20,542 +8.21%
Roadmaster 2-Dr. Convertible, 6-p., Model 76C 4767 $2,837 +7.02% 4315 11,367 -4.85%
Roadmaster 4-Door Sedan, 6-p., Model 71 4769 $2,418 +8.33% 4160 47,042 +1.10%
Roadmaster 4-Door Estate Wagon, 6-p., Model 79 Ionia $3,433 +5.66% 4460 344 +14.67%
TOTALS Avg. price $2,746 +7.03% Production 79,295 +1.97%

CADILLAC
Symbol of Supremacy ... Americas finest motor car!

The first all-new postwar styling on General Motors later be made famous by Cadillac, the tailfin. Interestingly,
cars was applied to the 1948 Cadillac Series 61, Series 62 and early media and reviewers called the fins rudder type rear
Series 60 Special models. These three lines shared a new fenders. This would seem appropriate given that a World
lower profile and front fenders fully integrated with the War II fighter plane, the Lockheed P-38, inspired them.
front doors, along with the first use of a styling feature to Front end styling featured a simpler, three row egg-crate
 131 1948 Cadillac
grille with a top grille bar that curved down on the ends, Under the hood, the 346 CID V8, L-head engine con-
ending with rectangular parking lights mounted below the tinued on for a final season. Interior materials were up-
headlights. Bodyside styling included the aforementioned graded and a new style round instrument cluster capped off
integrated front fenders, rocker panel moldings, front the new look inside. The new dash panel was also incor-
fender gravel guards and chrome chevrons below the tail- porated into the Series 75 Fleetwood, which continued to
lights on the Series 62, which distinguished it from the use the old prewar body with turret top design. Other
lower-priced Series 61. All of the newly styled models car-
ried a rear fender gravel guard, although the Series 60 Spe-
changes to the Fleetwood include changing the Cadillac
block letters on the front fender to a script type matching
1
cial used a thinner style that continued upwards along the the rest of the model lines. A revised V hood emblem was 9
front edge of the rear fender. Other styling characteristics adopted to bring it closer to that used on the newer bod-
of the new models included curved two-piece windshields, ied cars, and stainless steel running boards continued to be 4
curved rear windows, thinner roof pillars, and smaller di-
ameter wheels all enhancing the lower appearance. Sedans
used. Standard round parking lamps continued to be used
unless fog lights were ordered, and then they were replaced
8
were all of the notchback type this year, while Coupes con- with rectangular units.
tinued to be of the fastback design.

Series 62 2-Door Club Coupe

Series 61 4-Door Sedan

Model year production: 50,634, down 14.61% from 1947. for engine number (used as serial number). For all cars the
Domestic market share: 1.57% (15th place). number is stamped on front right cylinder block above
Base price range: $2,728 to $5,199. water pump numbered at right angle to crankshaft. Series
Cadillac average base price: $3,932, up 12.17%. 61 486100000 to 486148663; Series 62 486200000 to
Introduction date: February 1948. 486252704; 60 Special 486000000 to 486052706; Series
Assembly plants: Detroit, MI (1). 75 487500000 to 487546088.
Engine and serial number identification: Nine-digit code

Powertrains
Compression
Engine Ratio Gross HP Transmission All Models
346 CID, 2-bbl., L-head, V8 7.25:1 150 3-speed Synchromesh manual S
Hydra-Matic Automatic $186

Major Options
61 62 60 Special 75 Fleetwood
Heater automatic under seat $76 $76 $76 $85
Radio $74 $74 $74 $74
Vacuum operated antenna $13 $13 $13 $13
Power windows - $* S S
Exterior spotlight - - $ $
Full-wheel covers $25 $25 $25 S
White sidewall discs $ $ $ $
*Standard on Series 62 Convertible.
Options common to most models. (= Not Available, S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain body styles. This chart is
only a guide.
1948 Cadillac 132

Paint Colors
Code Code Code
Black 1 French Gray 10 French Gray over Lucerne
Amherst Blue Metallic 2 Ardsley Green Metallic Green Metallic 19
Cavern Green 3 over Cypress Green Metallic 12 Horizon Blue over Belden
Tyrolian Gray Metallic 4 Kingswood Gray Metallic Blue Metallic 20
Cypress Green Metallic 5 over Tyrolian Gray Metallic 13
El Paso Beige Metallic 6 Vista Gray Metallic
Horizon Blue 7 over French Gray 15
Kingswood Gray Metallic 8 Lucerne Green Metallic 16
Madeira Maroon Metallic 9 Belden Blue Metallic 17

Series 61
The popular Series 61 ... Cadillac Prestige
and Quality at Moderate Cost.
Nameplate year of origin: 1939. Measurements
Current bodystyle lifespan: 1948 through 1949.
Wheelbase 126.0"
Percentage of divisions sales volume: 16.99%.
Length 214.0"
Primary competition: Buick Roadmaster, Frazer Manhattan, Lincoln Width 78.9"
and Packard Deluxe Clipper. Height 63.5"
Notable changes: Completely redesigned. Legroom front 42.3"
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear 39.3"
chrome rear fender gravel guards, rear fender skirts, directional signals, Headroom front 36.6"
dual downdraft carburetor with automatic choke, Super-Safe hy- Headroom rear 35.2"
draulic brakes, small hubcaps, and 8.20 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 61 2-Door Club Coupe, 6-p. 6107 $2,728 +24.00% 4070 3,521 +3.71%
Series 61 4-Door Sedan, 6-p. 6169 $2,833 +21.90% 4145 5,081 -1.53%
TOTALS Avg. Price $2,781 +22.92% Production 8,602 +0.55%

Series 62
The Brilliant Series 62 ... Ideal Blend of Luxury and Practicality.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1949.
Wheelbase 126.0"
Percentage of divisions sales volume: 67.57%.
Length 214.0"
Primary competition: Packard Super Eight. Width 78.9"
Notable changes: Completely redesigned. Height 63.5"
Major standard equipment: Cloth interior trim, full floor carpeting, Legroom front 42.3"
chrome front and rear fender gravel guards, rear fender skirts, direc- Legroom rear 39.3"
tional signals, dual downdraft carburetor with automatic choke, Headroom front 36.6"
Super-Safe hydraulic brakes, small hubcaps, and 8.20 15 BSW Headroom rear 35.2"
tires. Convertible adds: Leather interior trim and Hydra-electric con- Cargo capacity (cu. ft.) NA
vertible top, front seat and windows. Fuel capacity (gals.) 20.0
 133 1948 Cadillac

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Club Coupe, 6-p. 6207 $2,912 +19.05% 4125 4,764 -34.24%
Series 62 2-Door Convertible, 6-p. 6267 $3,442 +18.61% 4450 5,450 -19.32%
Series 62 4-Door Sedan, 6-p. 6269 $2,996 +18.75% 4180 23,997 -7.11%
TOTALS Avg. Price $3,117 +18.79% Production 34,211 -14.12% 1
9
Series 60 Special 4
A Quality Tradition is Apparent in Every Graceful Line 8
of the New Cadillac Fleetwood Series Sixty Special.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1948 through 1949.
Wheelbase 133.0"
Percentage of divisions sales volume: 12.96%.
Length 226.0"
Primary competition: Packard Custom Eight. Width 78.9"
Notable changes: Completely redesigned. Height 63.5"
Major standard equipment: Broadcloth interior trim, Hydra-electric Legroom front 42.3"
front seat, full floor carpeting, chrome rear fender gravel guards, rear Legroom rear 39.3"
fender skirts, directional signals, dual downdraft carburetor with auto- Headroom front 36.6"
matic choke, Super-Safe hydraulic brakes, small hubcaps, and 8.20 Headroom rear 35.2"
15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6069 $3,820 +19.56% 4370 6,561 -22.81%
TOTALS Avg. Price $3,820 +19.56% Production 6,561 -22.81%

Series 75 Fleetwood
The Distinguished Cadillac Fleetwood Series 75 ...
Supreme Masterpiece of Uncompromising Luxury.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1941 through 1949.
Wheelbase 136.0"
Percentage of divisions sales volume: 2.49%.
Length 227.0"
Primary competition: Chrysler Crown Imperial and Packard Custom Width 82.3"
Super Clipper. Height 71.7"
Notable changes: Trim and detail changes. Legroom front 0"
Major standard equipment: Broadcloth interior trim, folding rear seat Legroom rear 0"
foot rests, full floor carpeting, power front seat, power windows, full- Headroom front 0"
length lower body trim molding, hood, bodyside and beltline mold- Headroom rear 0"
ings, stainless steel enclosed running boards, rear fender skirts, direc- Cargo capacity (cu. ft.) NA
tional signals, dual downdraft carburetor with automatic choke, large Fuel capacity (gals.) 24.0
hubcaps, and 7.50 16 low pressure BSW tires. 7-passenger and 9-
passenger sedans add: Auxiliary jump seats and power-operated glass
partition in Imperial sedans.
1948 Chevrolet 134

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 6-p. 7519 $4,779 +6.89% 4865 225 -25.00%
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $4,999 +6.68% 4910 499 -43.93%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $5,199 +6.38% 4930 382 -61.99%
Series 75 Fleetwood Business 4-Door Sedan, 9-p. 7523L $4,679 +7.12% 4925 90 -33.33%
Series 75 Fleetwood Imperial Business 4-Door
Sedan, 9-p. 7533L $4,868 +6.75% 4930 64 -20.00%
TOTALS Avg. Price $4,905 +6.76% Production 1,260 -47.72%

CHEVROLET
Big-Car Quality at Lowest Cost.

Styling changes were few, as the public and Chevro- installed option cost approximately $150. It was intended
let were anticipating the arrival of an all-new postwar de- as a competitor for the Ford Sportsman.
sign for the 1949 season. Minimal styling changes included Finally, it is interesting to note that in its final year of
the addition of a vertical center bar in the grille, a revised production with the prewar body and powerplant design,
hood emblem and a revised hood ornament. Otherwise, the the Chevrolet Stylemaster would be selected as a Consumer
only change, from a chassis and powertrain perspective, Reports Best Buy in the low-price field for 1949. This is
was the addition of a wide-rim 15 inch wheel, with extra- especially interesting since the 1948 Chevrolet was rated
low pressure tires available at extra cost. The model lineup against postwar designed models such as the 1948 Stude-
remained as in previous years. baker (which also earned a Best Buy rating), and the 1949
There are several interesting historical notes for the Ford (which received an acceptable rating). These tests and
1948 Chevy. First was the selection of a 1948 Chevrolet ratings were conducted in October and November 1948,
Fleetmaster Convertible as the Official Pace Car of the In- when a 1949 Chevrolet was not available for comparison.*
dianapolis 500 race. This was Chevrolets first time to be As in 1946 and 1947, technically the Fleetline models
selected as the official pace car. Secondly, many Chevrolet were the top line Chevrolets, but they were a sub-series of
dealers across the country offered a Country Club trim the Fleetmaster series and therefore are included with the
option consisting of a wood-grained appliqu that was parent series in the listings below, as most features remained
available for the Fleetmaster Convertible, Town Sedan, or similar.
the Fleetline Aero Sedan. The factory authorized, dealer- *
Consumer Reports, 1949 Buying Guide Issue, December 1948, p. 282.

Fleetmaster 2-Door Convertible

Fleetmaster 2-Door Convertible,

Indianapolis 500 Pace Car
 135 1948 Chevrolet

Fleetmaster 4-Door Sport Sedan Stylemaster 2-Door Business Coupe

Model year production: 715,992, up 6.62% from 1947. Serial number identification: Seven to nine digit codes lo-
1
Domestic market share: 22.18% (1st place).
Base price range: $1,244 to $2,013.
cated on right front door hinge pillar and read as follows:
First number indicates assembly plant, followed by series
9
Chevrolet average base price: $1,469, up 7.93%. designation of FJ for Stylemaster and FK for Fleetmaster; 4
Introduction date: January 1948.
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf-
remaining digits are consecutive serial number, FJ-1001
through 30590 and FK-1001 through 81603. Example: 8
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, 1FJ1001 is a 1948 Stylemaster built at Flint, MI, serial num-
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, ber 1001. Body style is determined from plate affixed to fire-
MO (3); and Tarrytown, NY (2). wall.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
216.5 CID Thrift-Master,
1-bbl., valve-in-head, 6-cyl. 6.5:1 90 3-speed manual S

Major Options Paint Colors

All models Code
Heater $ Battleship Gray Metallic 347
Heater and defroster $ Live Oak Green Metallic 370
Deluxe in-dash heater and defroster $ Lake Como Blue Metallic 371
Windshield washer $ Dove Gray Metallic 372
Deluxe steering wheel $ Silver Gray Green Metallic 373
Radio $ Oxford Maroon Metallic 375
Deluxe pushbutton radio $ Marsh Brown Metallic over Satin Green 377
Radio antenna $ Live Oak Green Metallic over
Hubcaps $ Silver Gray Green Metallic 378
Wheel trim rings $ Battleship Gray Metallic over
White sidewall discs $ Dove Gray Metallic 379
Options common to most models. Items may be standard
Dove Gray Metallic over Lake
equipment, optional at different pricing, or unavailable on Como Blue Metallic 380
certain models. This chart is only a guide.

Stylemaster
The popular Stylemaster.

Nameplate year of origin: 1942. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 116.0"
Percentage of divisions sales volume: 23.97%.
Length 197.8"
Primary competition: Ford Deluxe, Plymouth Deluxe and Studebaker Width 73.4"
Champion. Height 66.1"
Notable changes: Restyled grille, trim and detail changes. Legroom front 41.0"
Major standard equipment: Pile fabric upholstered cushioned seats, ad- Legroom rear 39.0"
justable front seat, front rubber floor mat, rubber covered safety-tread Headroom front 37.5"
1948 Chevrolet 136

concealed running boards, rear compartment package shelf, driver-side Measurements (cont.)
sun visor, three-spoke steering wheel, trunk lock, electric luggage
Headroom rear 35.8"
compartment light, lower body stainless trim, rubber rear fender gravel
Cargo capacity (cu. ft.) 17.0
shield, and 6.00 16 BSW tires. Fuel capacity (gals.) 16.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Stylemaster 2-Door Business Coupe, 3-p. FJ-1504 $1,244 +7.24% 3045 18,396 -32.87%
Stylemaster 2-Door Sport Coupe, 6-p. FJ-1524 $1,323 +10.07% 3020 34,513 0.00%
Stylemaster 2-Door Town Sedan, 6-p. FJ-1502 $1,313 +7.71% 3095 70,228 -20.68%
Stylemaster 4-Door Sport Sedan, 6-p. FJ-1503 $1,371 +7.45% 3115 48,456 +13.82%
TOTALS Avg. price $1,313 +8.11% Production 171,593 -11.10%

Fleetmaster
The handsomely styled Fleetmaster and ultra-distinctive Fleetline.

Nameplate year of origin: 1942. Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 76.03%. Cars Wagon
Primary competition: Ford Super Deluxe, Nash 600 and Plymouth Spe- Wheelbase 116.0" 116.0"
cial Deluxe. Length 197.8" 207.5"
Notable changes: Restyled grille, trim and detail changes. Width 73.4" 73.4"
Major standard equipment: Pile fabric upholstered cushioned seats Height 66.1" 69.4"
(Bedford cord upholstery optional), adjustable front seat, assist straps, Legroom front 41.0" NA
robe cords, front rubber floor mat with carpeted inserts, rubber cov- Legroom rear 39.0" NA
ered safety-tread concealed running boards, front door armrests, rear Headroom front 37.5" NA
compartment package shelf, dome light, clock, cigarette lighter with Headroom rear 35.8" NA
ashtray, dual sun visors, two-spoke steering wheel, trunk lock, electric Cargo capacity (cu. ft.) 17.0 NA
luggage compartment light, window frame and beltline moldings, Fuel capacity (gals.) 16.0 16.0
lower body stainless trim, rubber rear fender gravel shield, and 6.00
16 BSW tires. Station wagon adds: Steel cowl, windshield pillars and
underbody with mahogany and natural wood finish framework, rein-
forced leatherette top, single tail and stop light (as opposed to dual on
cars), and bumperettes with guards on rear (as opposed to full
bumper). Fleetline models add: Fleetweave broadcloth upholstery on
full-width cushion seats, three stainless Speed-line trim pieces at
each wheel opening, and trunk lid ornamentation.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fleetmaster 2-Door Sport Coupe, 6-p. FK-2124 $1,402 +9.45% 3050 58,786 -1.47%
Fleetmaster 2-Door Town Sedan, 6-p. FK-2102 $1,381 +7.39% 3110 66,208 -17.37%
Fleetmaster 2-Door Convertible, 6-p. FK-2134 $1,750 +7.49% 3340 20,471 -28.03%
Fleetmaster 4-Door Sport Sedan, 5-p. FK-2103 $1,439 +6.99% 3150 93,142 +1.86%
Fleetmaster 4-Door Station Wagon, 8-p. FK-2109 $2,013 +6.34% 3405 10,171 +107.06%
Fleetmaster Fleetline 2-Door Aero Sedan, 5-p. FK-2144 $1,434 +9.22% 3100 211,861 +32.91%
Fleetmaster Fleetline 4-Door Sportsman Sedan, 6-p. FK-2113 $1,492 +8.83% 3150 83,760 +53.60%
TOTALS Avg. price $1,559 +7.85% Production 544,399 +13.77%
 137 1948 Chrysler

CHRYSLER
The Beautiful Chrysler.
1
For yet another model year, there were no major Chrysler would not see its new postwar cars hit show-
9
changes for Chrysler, except for big price increases. While room floors until March 1949, so the 1948 selling season was 4
the market overall was up about 11 percent and beginning
to see many new postwar models, Chrysler prices were up
an extended 15 months long. All cars built after December
1, 1948, were sold as 1949 models, creating a situation in
8
nearly 15 percent with models that were in their third sea- which there are first series and second series 1949 Chryslers.
son with virtually no updates. A noteworthy change for the Since the first series 1949 cars were identical to 1948
Town & Country line was a change from real mahogany Chryslers, they are included here with these models.
wood panels to Di-Noc simulated mahogany panels. It
was the end of the line for wood-bodied cars.

Windsor 4-Door Sedan Windsor 4-Door Sedan

Model year production: 114,721, up 5.20% from 1947. digit code, Saratoga 6768486 to 6770180; New Yorker
Domestic market share: 3.55% (10th place). 7062598 to 7085469; Town & Country Convertible
Base price range: $1,818 to $4,767. 7405174 to 7408109. C-40 series: Seven digit code, Imper-
Chrysler average base price: $2,477, up 14.90%. ial 7810908 to 7811347. 1st series 1949 models. C-38 series:
Introduction date: January 1948. Eight digit code, Royal 70037181 to 70038791; Windsor
Assembly plants: Detroit, MI; and Los Angeles, CA. 70702448 to 70717748 (LA plant, 67001921 to 67003000).
Serial number identification: Located on left front door C-39 series: Seven digit code, Saratoga 6770181 to 6770612;
hinge pillar. 1948 models. C-38 series: Eight digit code, New Yorker 7085470 to 7092068; Town & Country Con-
Royal 70029674 to 70037180; Windsor 70633017 to vertible, 7408110 to 7408483. C-40 series: Seven digit code,
70702447 (LA plant, 67001001 to 67001920); Town & Imperial 7811348 and up. Ending serial numbers for Imper-
Country Sedan, 71002880 to 71004055. C-39 series: Seven ial are not known at this time.

Powertrains
Compression
Engine Ratio Gross HP Transmission C-38 series C-39 series C-40 series
250.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 114 3-speed manual S - -
Fluid Drive $26 - -
Hydraulic Transmission $95 - -
323.5 CID, 1-bbl., L-head, 8-cyl. 6.7:1 135 Fluid Drive - S -
Hydraulic Transmission - $95 S

Major Options
Royal Windsor Town & Country Saratoga New Yorker Crown Imperial
All-Weather air control system $ $ $ $ $ $
1948 Chrysler 138
Royal Windsor Town & Country Saratoga New Yorker Crown Imperial
Comfort Master heater $ $ $ $ $ $
6-tube radio $ $ $ $ $ $
8-tube radio $ $ $ $ $ $
Electric clock $ S S S S S
Radio antenna basic $ $ $ $ $ $
White sidewall tires $ $ $ $ $ $
Highlander interior upholstery $ $ $ $ $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Catalina Tan 9 Trumpet Gold Metallic 27
Seacrest Green 11 Pastorale Green Metallic 28
Yellow Lustre 12 Andante Green Metallic 29
Black 15 Noel Green Metallic 30
Regal Maroon 16 Pacific Green Metallic 32
Sumac Red 17 Palomino Cream 41
Melody Blue Metallic 22 Blue Gray Metallic 43
Ballet Taupe Metallic 23 Catalina Tan over Rossini Brown Metallic 44
Rossini Brown Metallic 25 Rossini Brown Metallic over Catalina Tan 46

Royal
The Beautiful Chrysler Royal.

Nameplate year of origin: 1937. Also used on 1933 Royal Measurements

Eight.
Current bodystyle lifespan: 1942 through first series 1949. All but 8-pass. 8-pass. Sedans
Percentage of divisions sales volume: 6.83%. Wheelbase 121.5" 139.5"
Primary competition: DeSoto Custom, Nash Ambassador, and Length 208.3" 226.3"
Oldsmobile 76. Width 77.8" 77.8"
Notable changes: Minor detail changes. Height NA NA
Major standard equipment: Pile fabric or broadcloth interior Legroom front NA NA
trim, rubber floor covering in front compartment, carpeted Legroom rear NA NA
rear compartment (rubber covered in 3-passenger coupe), di- Headroom front NA NA
rectional signals, two-speed electric windshield wipers, lug- Headroom rear NA NA
gage compartment light, Safe Guard hydraulic brakes, small Cargo capacity (cu. ft.) NA NA
hubcaps, and 7.60 15 BSW tires. Club coupe and 8-passen- Fuel capacity (gals.) 17.0 20.0
ger sedans add: Carpeted front compartment. Eight passenger
sedans add: Two rear compartment jump seats, reverse-hinged
rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Coupe, 3-p. C-38S $1,818 +16.46% 3395 1,221* NA
Royal 2-Door Brougham Sedan, 6-p. C-38S $1,908 +17.34% 3485 1,117* NA
Royal 2-Door Club Coupe, 6-p. C-38S $1,934 +17.14% 3475 4,318* NA
Royal 4-Door Sedan, 6-p. C-38S $1,955 +17.70% 3523 24,279* NA
Royal 4-Door Sedan, 8-p. C-38S $2,379 +16.45% 3925 626* NA
Royal 4-Door Sedan Limousine, 8-p. C-38S $2,506 +15.86% 4022 169* NA
TOTALS Avg. Price $2,083 +16.77% Production 7,840 +17.89%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.
 139 1948 Chrysler

Windsor
The Beautiful Chrysler Windsor.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Percentage of divisions sales volume: 61.32%. All but 8-pass. 8-pass. Sedans 1
Primary competition: DeSoto Custom, Hudson Com-
modore, and Mercury.
Wheelbase
Length
121.5"
208.3"
139.5"
226.3"
9
Notable changes: Minor detail changes.
Major standard equipment: Two-tone wool broadcloth
Width
Height
77.8"
NA
77.8"
NA
4
interior trim, rear seat center folding armrest, carpeted Legroom front NA NA 8
floors, directional signals, electric clock, two-speed elec- Legroom rear NA NA
tric windshield wipers, luggage compartment light, Safe Headroom front NA NA
Guard hydraulic brakes, small hubcaps, and 7.60 15 Headroom rear NA NA
BSW tires. Convertible adds: Power top. Eight-passenger Cargo capacity (cu. ft.) NA NA
sedans add: Two rear compartment jump seats, reverse- Fuel capacity (gals.) 17.0 20.0
hinged rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Coupe, 3-p. C-38W $1,884 +16.95% 3395 1,980* NA
Windsor 2-Door Brougham Sedan, 6-p. C-38W $1,989 +17.62% 3510 4,034* NA
Windsor 2-Door Club Coupe, 6-p. C-38W $1,999 +17.52% 3475 26,482* NA
Windsor 2-Door Convertible, 6-p. C-38W $2,414 +16.34% 3693 11,200* NA
Windsor 4-Door Sedan, 6-p. C-38W $2,020 +18.06% 3528 161,139* NA
Windsor 4-Door Traveler Sedan, 6-p. C-38W $2,163 +17.17% 3610 4,182* NA
Windsor 4-Door Sedan, 8-p. C-38W $2,434 +16.29% 3935 4,390* NA
Windsor 4-Door Sedan Limousine, 8-p. C-38W $2,560 +15.68% 4035 1,496* NA
TOTALS Avg. Price $2,183 +16.88% Production 68,596 +38.79%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Saratoga
The Beautiful Chrysler Saratoga.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Wheelbase 127.5"
Percentage of divisions sales volume: 1.85%.
Length 214.3"
Primary competition: Hudson Commodore, Kaiser, Oldsmobile 98, and Width 77.8"
Packard Deluxe Clipper. Height NA
Notable changes: Minor detail changes. Legroom front NA
Major standard equipment: Pile fabric or broadcloth interior trim, rub- Legroom rear NA
ber floor covering in front compartment, carpeted rear compartment Headroom front NA
(rubber covered in 3-passenger coupe), directional signals, electric Headroom rear NA
clock, two-speed electric windshield wipers, luggage compartment Cargo capacity (cu. ft.) NA
light, Safe Guard hydraulic brakes, small hubcaps, and 8.20 15 Fuel capacity (gals.) 20.0
BSW tires. Club coupe adds: carpeted front compartment.
1948 Chrysler 140

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Coupe, 3-p. C-39K $2,165 +15.59% 3817 74* NA
Saratoga 2-Door Brougham Sedan, 6-p. C-39K $2,254 +15.71% 3900 155* NA
Saratoga 2-Door Club Coupe, 6-p. C-39K $2,265 +15.68% 3930 765* NA
Saratoga 4-Door Sedan, 6-p. C-39K $2,291 +16.12% 3972 4,611* NA
TOTALS Avg. Price $2,244 +15.78% Production 2,121 +9.33%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

New Yorker
The Beautiful Chrysler New Yorker.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Wheelbase 127.5"
Current bodystyle lifespan: 1942 through first series 1949.
Length 214.3"
Percentage of divisions sales volume: 25.65%. Width 77.8"
Primary competition: Buick Roadmaster, Cadillac Series 61, Frazer, Height NA
Packard Custom Eight, and Oldsmobile 98. Legroom front NA
Notable changes: Minor detail changes. Legroom rear NA
Major standard equipment: Two-tone wool broadcloth interior trim, Headroom front NA
rear seat center pull-down armrest, full floor carpeting, directional sig- Headroom rear NA
nals, electric clock, two-speed electric windshield wipers, luggage com- Cargo capacity (cu. ft.) NA
partment light, Safe Guard hydraulic brakes, small hubcaps, and 8.20 Fuel capacity (gals.) 20.0
15 BSW tires. Convertible adds: Power top, outside rear view mirror.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Coupe, 3-p. C-39N $2,285 +15.81% 3837 699* NA
New Yorker 2-Door Brougham Sedan, 6-p. C-39N $2,374 +15.92% 3932 545* NA
New Yorker 2-Door Club Coupe, 6-p. C-39N $2,385 +15.89% 3940 10,735* NA
New Yorker 2-Door Convertible, 6-p. C-39N $2,815 +15.04% 4132 3,000* NA
New Yorker 4-Door Sedan, 6-p. C-39N $2,411 +16.30% 3987 52,036* NA
TOTALS Avg. Price $2,454 +15.77% Production 29,430 +16.14%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Town & Country

The Beautiful Chrysler Town & Country.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first series
1949. 4-Door Sedan Convertible
Percentage of divisions sales volume: 3.91%. Wheelbase 121.5" 127.5"
Primary competition: None. Length 208.3" 214.3"
Notable changes: Minor detail changes. Width 77.8" 77.8"
Major standard equipment: Two-tone wool broadcloth Height NA NA
interior trim, full floor carpeting, directional signals, Legroom front NA NA
 141 1948 Chrysler

electric clock, two-speed electric windshield wipers, Measurements (cont.)

luggage compartment light, Safe Guard hydraulic
brakes, Di-Noc mahogany look adhesive trim panels 4-Door Sedan Convertible
surrounded by solid white ash framework, small hub- Legroom rear NA NA
caps, and 8.20 15 BSW tires. Convertible adds: Power Headroom front NA NA
top, outside rear view mirror. Headroom rear NA NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 20.0 1
9
Models Available
Change from Shipping Model Year Change from
4
Model No. Base FADP LY Wt. (lbs.) Production LY 8
Town & Country 2-Door Convertible, 6-p. C-39N $3,395 +9.30% 4332 8,368* NA
Town & Country 4-Door Sedan, 6-p. C-38W $2,860 +14.67% 3955 4,049* NA
TOTALS Avg. Price $3,128 +9.53% Production 4,484 -22.52%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Crown Imperial
The Beautiful Chrysler Crown Imperial.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.43%.
Length 235.0"
Primary competition: Cadillac Series 75 and Packard Custom 8. Width 77.8"
Notable changes: Minor detail changes. Height NA
Major standard equipment: Two-tone wool broadcloth interior trim Legroom front NA
with leather front seat upholstery, rear seat center pull-down armrest, Legroom rear NA
two rear compartment jump seats, full floor carpeting, divider window Headroom front NA
between driver and rear passenger compartment, directional signals, Headroom rear NA
electric clock, two-speed electric windshield wipers, luggage compart- Cargo capacity (cu. ft.) NA
ment light, reverse-hinged rear doors, Safe Guard hydraulic brakes, Fuel capacity (gals.) 20.0
small hubcaps, white sidewall discs, and 8.90 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-40 $4,662 +10.87% 4865 260 -33.33%
Crown Imperial 4-Door Limousine, 8-p. C-40 $4,767 +10.73% 4875 235 -32.86%
TOTALS Avg. Price $4,715 +10.80% Production 495 -33.11%
1948 Crosley 142

CROSLEY
A FINE car.

The Crosley for 1948 was again basically unchanged. ing more frequent. Holes were being reported developing
The new two-door station wagon model was added late in in the sheetmetal block, a problem caused by electrolysis.
the 1947 model year and would be considered a 1948 model, Crosleys solution, a cast-iron block engine, would not be
although just over a thousand were produced in 1947. Sta- ready for production until late 1948. Eventually many of the
tion wagons featured the same front-end styling of the 1946 through 1948 model Crosleys would be retrofitted
sedan and convertible, but added a steel station wagon body with the newer cast iron block.
with wood paneled sides. The wagon also featured a belt- As mentioned before, the Crosley was no different
line stainless steel molding which was added to the con- from most of the Big Three cars in that they had not
vertible this year. A two-door business sedan, called a changed in styling over the past few model years. With the
Sport Utility Vehicle by Crosley, was also introduced this Crosley model lineup now numbering four body styles,
year. This new sedan had the rear seat removed, and fea- Crosley would have its best sales year ever in 1948, out-
tured a stainless steel belt line molding. selling Lincoln. It would be the first of four model years in
The CoBra sheetmetal engine continued to be the which Crosley would outsell a major make of automobile.
standard engine, even with its reported problems becom-

2-Door Sport Utility

Model year production: 29,084, up 50.35% from 1947. Serial number identification: Seven digit code located on
Domestic market share: 0.90% (18th place). center of cowl, under the hood, and read as follows: First
Base price range: $799 to $929. two digits CC for series designation; serial numbers 32000
Crosley average base price: $874, down 4.84%. to 61256. Note: Crosley did not build cars on a model year
Introduction date: January 1948. Wagon introduced Novem- basis, so the serial numbers indicate the year in which the
ber 1947. car was produced, and not its model year.
Assembly plants: Marian, IN.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
44 CID CoBra 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S

Major Options
All models All models
Options common to most models. Items may
Heater $ Radio antenna $ be standard equipment, optional at different
Seat covers $ Bumper guards $ pricing, or unavailable on certain models. This
chart is only a guide.
Radio $
 143 1948 DeSoto

Paint Colors
Standard colors of black, white, gray, blue
and green were offered. Customers could
also choose from other colors as available.

1
Crosley Series 4CC 9
4
Americas smartest automobile!
8
Nameplate year of origin: 1939. Measurements
Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 100.00%.
Length 145.0"
Primary competition: None. Width 49.0"
Notable changes: None. Height 59.0"
Major standard equipment: Fabric interior, drivers side windshield Legroom front 39.0"
wiper, stainless steel beltline molding (except 2-door sedan), single Legroom rear 37.0"
horn, single taillight, and 4.50 12 BSW tires. Sport Utility sedan Headroom front 36.5"
deletes: Rear seat. Wagon and Convertible add: Plastic coated uphol- Headroom rear 35.3"
stery. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crosley 4CC 2-Door Sport Utility Sedan, 2-p. NA $799 NEW 1160 NA NEW
Crosley 4CC 2-Door Sedan, 4-p. NA $869 -2.14% 1155 2,750 -80.49%
Crosley 4CC 2-Door Convertible Sedan, 4-p. NA $899 -5.27% 1150 2,845 -28.96%
Crosley 4CC 2-Door Station Wagon, 4-p.* NA $929 NEW* 1360 23,489 NEW
TOTALS Avg. price $874 -4.84% Production 29,084 +50.35%
*Station wagon introduced late in 1947, but considered a 1948 model. Production of Sport Utility sedan kept with regular 2-door sedan model.

DESOTO
The Great New DeSoto.

As with other Chrysler Corporation lines, the 1948 wheel rings that simulated whitewall tires were now made
models continued unchanged from 1947 and were carried of steel. Exterior trim remained the same, with the vertical
over into the 1949 model year until the spring arrival of the bar grille and front and rear fender trim with series desig-
truly new 1949 models. During the season, low-pressure nations in script on the rear of the hood side.
tires became standard, and the previously white plastic The first series 1949, as they are known, are docu-
1948 DeSoto 144
mented as those built after December 1, 1948. These are in- introduced in March of 1949. The newly redesigned mod-
cluded here with the 1948 models, as to eliminate confu- els are covered in the 1949 chapter.
sion with the new, or second series, 1949 models that were

Custom 4-Door Sedan

Instrument panel

Model year production: 94,407, up 13.72% from 1947. hinge pillar. 1948 models. Deluxe S-11 series: Seven digit
Domestic market share: 2.92% (12th place). code, 6190370 to 6205975; Custom S-11 series: Seven to
Base price range: $1,699 to $2,631. eight digit code, 5885816 to 5948452 (LA plant, 62001001
DeSoto average base price: $2,039, up 17.05%. to 62001894). 1st series 1949 models. Deluxe S-11 series:
Introduction date: January 1948. Seven digit code, 6205976 to 6209494; Custom S-11 series:
Assembly plants: Detroit, MI; and Los Angeles, CA. Seven to eight digit code, 5948453 to 5962601 (LA plant,
Serial number identification: Located on left front door 62001895 to 62003000).

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
236.6 CID, 1-bbl., L-head, 6-cyl. 6.6:1 109 3-speed manual S
Gyrol Fluid Drive w/Tip-Toe Transmission shift $121

Major Options Paint Colors

DeLuxe Custom Code
All-Weather air control system $ $ Black 106, 107, 108
Comfort Master heater $ $ Butterfly Blue Metallic 219
6-tube radio $ $ Regal Blue Metallic 227
8-tube radio $ $ Noel Green 320
Electric clock $ S Andante Green 322
Radio antenna basic $ $ Surf Green 326
White sidewall discs $15 S Trumpet Gold 416
Options common to most models. (S = Standard equip-
Trinidad Brown 418
ment) Items may be standard equipment, optional at dif- Rhythm Brown over Trumpet Gold 940
ferent pricing, or unavailable on certain body styles. This Crystal Gray over Butterfly Blue Metallic 942
chart is only a guide. Andante Green over Noel Green 944
Gershwin Blue over Butterfly Blue Metallic 946

DeLuxe
The new DeLuxe line.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Wheelbase 121.5"
Percentage of divisions sales volume: 20.25% (est.).
Length 207.3"
Primary competition: Dodge Custom, Nash Ambassador, and Pontiac Width 75.7"
Torpedo. Height 66.4"
 145 1948 DeSoto

Notable changes: Minor detail changes. Measurements (cont.)

Major standard equipment: Broadcloth interior trim, rubber floor cov-
Legroom front 41.8"
ering, front door armrests, map light, dual sunvisors, two-speed elec-
Legroom rear 41.5"
tric windshield wipers, chrome trim surround on windshield and vent Headroom front 37.0"
windows, luggage compartment light, counterbalanced trunk lid, small Headroom rear 37.0"
hubcaps, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0
1
Models Available 9
Model No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY
4
DeLuxe 2-Door Coupe, 3-p. S11-S $1,699 +17.09% 3285 1,950* NA
8
DeLuxe 2-Door Sedan, 6-p. S11-S $1,788 +17.94% 3375 12,751* NA
DeLuxe 2-Door Club Coupe, 6-p. S11-S $1,814 +17.72% 3385 8,580* NA
DeLuxe 4-Door Sedan, 6-p. S11-S $1,825 +17.67% 3435 32,213* NA
TOTALS Avg. Price $1,782 +17.61% Production 55,494 +13.72%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Custom
The new Custom line, featuring the Suburban
with Station Wagon utility ... Sedan luxury.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Percentage of divisions sales volume: 79.75% (est.). All but 7-pass./ 7-pass. Sedans &
Primary competition: Chrysler Windsor, Hudson Com- Suburban Suburban
modore, and Mercury. Wheelbase 121.5" 139.5"
Notable changes: Minor detail changes. Length 207.3" 225.3"
Major standard equipment: Broadcloth interior trim, tai- Width 75.7" 77.0"
lored front floor carpet and rubber rear floor covering, Height 66.4" NA
directional signals, plastic steering wheel, two-speed Legroom front 41.8" NA
electric windshield wipers, luggage compartment light, Legroom rear 41.5" NA
chrome trim surround on all windows, large hubcaps, Headroom front 37.0" NA
white plastic wheel trim rings, and 7.60 15 BSW tires. Headroom rear 37.0" NA
Convertible adds: Bedford cord and leather interior Cargo capacity (cu. ft.) NA NA
trim, power top. Seven passenger sedans add: Two rear Fuel capacity (gals.) 17.0 20.0
compartment jump seats, reverse-hinged rear doors, and
7.00 15 BSW tires. Suburban adds: Delon plastic
(vinyl) upholstery.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Brougham Sedan, 6-p. S11-C $1,860 +17.65% 3399 1,600* NA
Custom 2-Door Club Coupe, 6-p. S11-C $1,873 +17.72% 3389 38,720* NA
Custom 2-Door Convertible, 5-p. S11-C $2,296 +16.84% 3599 8,100* NA
Custom 4-Door Sedan, 6-p. S11-C $1,891 +18.11% 3439 126,226* NA
Custom 4-Door Sedan, 7-p. S11-C $2,315 +16.74% 3819 3,530* NA
Custom 4-Door Sedan Limousine, 7-p. S11-C $2,441 +16.07% 3995 120* NA
Custom 4-Door Suburban, 9-p. S11-C $2,631 +15.24% 3974 7,500* NA
TOTALS Avg. Price $2,187 +16.78% Production 185,833 +13.72%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.
1948 Dodge 146

DODGE
The smoothest car afloat.

As with other Chrysler Corporation lines, the 1948 dard in a smaller 7.10 15" size, and the previously white
models continued unchanged from 1947 and were carried plastic wheel rings that simulated whitewall tires were now
over into the 1949 model year until the spring arrival of the made of steel. The postwar selling boom still had momen-
truly new 1949 models. The new 1949 models would not tum, and despite material shortages and labor issues, pro-
arrive until late into the selling season, and they are there- duction continued strong to keep up with sales. The 1948
fore frequently referred to as second series 1949 models. Dodge was basically identical to the 1946 and 1947 Dodges,
The first series 1949 models, being a continuation of the and again, the only certain way to distinguish one model
1948 models, are included with the 1948 models here. year from the other is by its serial number.
During the season, low-pressure tires became stan-

Custom 2-Door Convertible Custom 4-Door, 7-passenger Sedan Custom 4-Door Sedan

Model year production: 243,246, up 0.08% from 1947. hinge pillar. Deluxe and Custom D-24 series: Eight digit
Domestic market share: 7.53% (5th place). code as follows Detroit, 31011766 to 31201086; Los Ange-
Base price range: $1,586 to $2,189. les, 45022453 to 45041545. Effective December 1, 1948,
Dodge average base price: $1,848, up 17.89%. cars manufactured with the following serial numbers are
Introduction date: January 1948. considered to be 1949 models: Detroit, 31201087 and up;
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le- San Leandro, 45041546 and up. Ending serial numbers are
andro, CA. not available at this time.
Serial number identification: Located on left front door

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
230.2 CID, 1-bbl., L-head, 6-cyl. 6.7:1 102 3-speed manual S
All-Fluid Drive $25

Major Options
DeLuxe Custom
Heater $ $
Options common to most models. (S = Standard equip-
Radio $ $ ment) Items may be standard equipment, optional at dif-
Electric clock $ $ ferent pricing, or unavailable on certain body styles. This
Electric windshield wipers $ S chart is only a guide.
Turn signal $ $
White sidewall discs $ $
 147 1948 Dodge

Paint Colors
Code Code
Black 103, 104 Stone Beige 403, 404, 412
Patrol Blue 205, 206, 207 Opal Gray 505, 506
LaPlata Blue 209, 210, 211 Fortress Gray 508, 509, 510
Windward Green 305, 306 Military Maroon 605, 606
Orinoco Green
Forest Green
308, 309
311, 312
Air Cruiser Red
Squad Red
608
610
1
Gypsy Green 324 Panama Sand 803 9
4
8
DeLuxe
The smoothest car afloat by every test on trail or highway.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Wheelbase 119.5"
Percentage of divisions sales volume: 26.32% (est.).
Length 204.5"
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, Nash Width 75.7"
600, and Plymouth Special DeLuxe. Height 67.7"
Notable changes: No significant changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear NA
ering, front door armrests, chrome trim surround on windshield and Headroom front NA
vent windows, luggage compartment light, spring balanced trunk lid, Headroom rear NA
small hubcaps, and 6.00 16 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. D-24 $1,586 +17.74% 3146 27,600* NA
DeLuxe 2-Door Sedan, 6-p. D-24 $1,676 +18.28% 3236 81,399* NA
DeLuxe 4-Door Sedan, 6-p. D-24 $1,718 +17.91% 3256 61,987* NA
TOTALS Avg. Price $1,660 +17.98% Production 64,017 +0.08%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Custom
Luxurious big car comfort throughout makes
the New Dodge pleasant to live with.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first series
1949. All but 7-pass. Sedan 7-pass. Sedan
Percentage of divisions sales volume: 73.68% (est.). Wheelbase 119.5" 137.5"
Primary competition: DeSoto Deluxe, Nash Ambas- Length 204.5" 222.5"
sador, and Pontiac Torpedo. Width 75.7" 76.0"
Notable changes: No significant changes. Height 67.7" NA
Major standard equipment: Broadcloth interior trim, Legroom front NA NA
tailored front floor carpet and rubber rear floor cover- Legroom rear NA NA
1948 Ford 148

ing, directional signals, plastic steering wheel, two- Measurements (cont.)

speed electric windshield wipers, luggage compart-
ment light, spring balanced trunk lid, small hubcaps, All but 7-pass. Sedan 7-pass. Sedan
and 6.00 16 BSW tires. Convertible adds: Leather Headroom front NA NA
interior trim, power top. Seven passenger sedan adds: Headroom rear NA NA
Two rear compartment jump seats, reverse-hinged Cargo capacity (cu. ft.) NA NA
rear doors, and 7.00 15 BSW tires. Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. D-24 $1,774 +18.11% 3241 103,800* NA
Custom 2-Door Convertible, 5-p. D-24 $2,189 +17.00% 3461 9,500* NA
Custom 4-Door Sedan, 6-p. D-24 $1,788 +18.65% 3281 333,911* NA
Custom 4-Door Town Sedan, 6-p. D-24 $1,872 +18.71% 3331 27,800* NA
Custom 4-Door Sedan, 7-p. D-24 $2,179 +17.09% 3757 3,700* NA
TOTALS Avg. Price $1,960 +17.84% Production 179,229 +0.08%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

FORD
Theres a Ford in your future!

Ford made virtually no changes for the 1948 model Model year production figures of the 1948 models
cars. The 95-horsepower six-cylinder engine introduced at dropped greatly from the 1947 model year, at a time when
mid-year of 1947 in cars numbered as the 7HA series was one would expect them to be climbing. This was caused by
now standard on all 6-cylinder cars. All other styling and the late start of the 1948 models in November 1947 and the
engineering features continued with no discernible differ- early introduction of the 1949 models in June 1948, creat-
ences, and even prices held steady. Sliding sales of the ing a short eight-month model year. However, even with a
wood-trimmed Sportsman convertible caused production nearly 50 percent drop in production that put it in third
to bottom out at only 28 units for 1948. Most historians place for model year production, Ford managed to main-
agree that this decline was due to a combination of the tain second place in calendar year sales and production.
steep pricing (for a Ford), and owners who did not have the
time or desire to care for the wood trim.

DeLuxe 2-Door, 3-passenger Business Coupe Super DeLuxe 2-Door Convertible Super DeLuxe 2-Door Sedan Coupe
 149 1948 Ford

Model year production: 247,725, down 48.51% from 1947. hp, special engine installed for law enforcement agencies.
Domestic market share: 7.67% (3rd place). Serial number identification: Serial number and engine
Base price range: $1,154 to $2,282. number are the same and consist of an eight to eleven digit
Ford average base price: $1,481, no change. code located on left front frame and on the transmission
Introduction date: November 1947. housing, and read as follows: First digit 8 = 1948; second
Assembly plants: Atlanta, GA; Buffalo, NY; Chester, PA; digit is 7; third and fourth digits are HA for a six-cylinder
Chicago, IL; Dallas, TX ; Dearborn, MI; Edgewater, NJ; and A for an eight-cylinder. The remaining digits are se-
Kansas City, MO; Long Beach, CA; Louisville, KY; Mem- quential as follows: Six-cylinder models, 87HA-0536 to 1
phis, TN; Norfolk, VA; Richmond, CA; Somerville, MA;
and Twin Cities (St. Paul), MN. Note that a letter P prefix-
87HA-73901; V8 models, 899A-1984859 to 899A-2381447.
9
ing the assembly plant code indicates a 255 CID V8, 110-
4
Powertrains
8
Compression
Engine Ratio Gross HP Transmission All models
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 95 3-speed manual S
239.4 CID, 2-bbl., L-head, V8* 6.75:1 100 3-speed manual $75
*Standard on convertible and Sportsman convertible models.

Major Options Paint Colors

All models Code
Heater $ Rotunda Gray M14220
Electric clock $12 Barcelona Blue M14221
Radio $ Monsoon Maroon M14222
Air cleaner $8 Parrot Green Metallic M14226
Oil filter $5 Taffy Tan M14242
Hubcaps $ Glade Green M14233
Wheel trim rings $10 Feather Gray M14224
White sidewall discs $ Blue Gray Metallic M14225
Options common to most models.
Tucson Tan M14227
Items may be standard equipment, Maize Yellow M14229
optional at different pricing, or un- Pheasant Red M14330
available on certain models. This chart Midland Maroon Metallic M14202
is only a guide. Shoal Green Gray Metallic M14228
Strato Blue M14301
Black M1724

DeLuxe
Fords out front in the low-priced field!

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 12.01%.
Length 198.2"
Primary competition: Chevrolet Stylemaster, Plymouth Deluxe and Studebaker Champion. Width 73.3"
Notable changes: No changes. Height 69.4"
Major standard equipment: Tan broadcloth or mohair upholstery, tan interior moldings Legroom front NA
with brown plastic trim, tan metallic instrument panel, left front door armrest, rear Legroom rear NA
seat vinyl armrests, front rubber floor mat, horn button, dual horns, dual windshield Headroom front 43.0"
wipers, concealed running boards, driver side sun visor, rubber window surround Headroom rear 36.0"
moldings, electric luggage compartment light, lower body stainless trim, rubber rear Cargo capacity (cu. ft.) 14.5
fender gravel shield, and 6.00 16 BSW tires. Fuel capacity (gals.) 17.0
1948 Ford 150

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. 77A $1,154 0.00% 3033 5,048* -53.57%
DeLuxe 2-Door (Tudor) Sedan, 6-p. 70A $1,212 0.00% 3183 23,356 -47.54%
DeLuxe 4-Door (Fordor) Sedan, 6-p. 73A $1,270 0.00% 3213 1,358* -96.95%
TOTALS Avg. price $1,212 0.00% Production 29,762* -70.23%
*The production records of 3-passenger coupes and Fordor sedans were intermingled with Super DeLuxe models of the same type; therefore these numbers by series are
estimated. Combining the DeLuxe and Super DeLuxe production gives an accurate total production number.

Super DeLuxe
In Beauty ... In Comfort ... In Performance ... Fords out front!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 114.0"
Percentage of divisions sales volume: 87.99%.
Length 198.2"
Primary competition: Chevrolet Fleetmaster, Nash 600 and Plymouth Special Width 73.3"
Deluxe. Height 69.4"
Notable changes: No changes. Legroom front NA
Major standard equipment: Dawn-gray broadcloth or mohair upholstery, pearl Legroom rear NA
gray plastic trim, blue-gray instrument panel with pearl gray plastic trim, left Headroom front 43.0"
front door armrest, rear seat vinyl armrests, assist straps, clock, front rubber Headroom rear 36.0"
floor mat, horn ring, dual horns, dual windshield wipers, concealed running Cargo capacity (cu. ft.) 14.5*
boards, dual sun visors, chrome window surround moldings, electric luggage Fuel capacity (gals.) 17.0
compartment light, lower body stainless trim, rubber rear fender gravel shield, *NA for station wagon.
and 6.00 16 BSW tires. Station wagon adds: Metal spare tire cover and lock.
Convertible adds: Hydraulic power top. Sportsman adds: Wood exterior door
and rear quarter panel trim, and hydraulic power window lifts.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. 77B $1,251 0.00% 3033 1* -99.99%
Special DeLuxe 2-Door (Tudor) Sedan, 6-p. 70B $1,309 0.00% 3183 82,161 -37.82%
Special DeLuxe 2-Door Sedan Coupe, 6-p. 72B $1,330 0.00% 3133 44,828 -44.54%
Special DeLuxe 2-Door Convertible, 6-p. 76 $1,740 0.00% 3266 12,033 -45.70%
Special DeLuxe 2-Door Sportsman Convertible,
6-p. 71 $2,282 0.00% 3366 28 -98.77%
Special DeLuxe 4-Door (Fordor) Sedan, 6-p. 73B $1,372 0.00% 3233 70,000* -40.04%
Special DeLuxe 4-Door Station Wagon, 8-p. 79B $1,893 0.00% 3487 8,912 -44.66%
TOTALS Avg. price $1,597 0.00% Production 217,963* -42.81%
*The production records of 3-passenger coupes and Fordor sedans were intermingled with DeLuxe models of the same type; therefore these numbers by series are esti-
mated. Combining the DeLuxe and Super DeLuxe production gives an accurate total production number.
 151 1948 Frazer

FR AZER
Pleasure cars are back!
1
The Frazer line continued virtually unchanged for the no reason for panic. Frazer models had only a small price
9
1948 model year. Most of the changes seen on the new increase, while Kaiser had larger increases putting it into the 4
models had been introduced as running changes to the 1947
line, so the only way to determine the model year of a car
$2,200$2,400 price range where the base Frazer had been
selling. All of this seemed to be an effect of increased com-
8
with certainty is by the serial number. Among the changes petition in the mid-price range, and perhaps Kaiser-Frazer
were heavier springs and shocks, dual action fuel pump, over-pricing its product in an attempt to reap more im-
counter sprung hood supports, and Goodyear brand Super mediate profits. The company would revise its pricing
Cushion 7.10 15 tires. Styling, colors and powertrains structure for 1949. Still, it appeared that the new company
were otherwise essentially unchanged. was on its way to a bright future, and the 200,000th Kaiser-
For Frazer, production and sales would slip this year, Frazer automobile would be built this year, a 1948 Frazer
even as its sister division Kaisers production rose; how- Manhattan.
ever, 1948 would be a rather short model year so there was

Frazer 4-Door Sedan

Model year production: 48,071, down 30.10% from 1947. Serial number identification: Eight to nine-digit code on
Domestic market share: 1.49% (17th place). plate located on left front door hinge pillar. First digit is F
Base price range: $2,483 to $2,746. for Frazer. Second and third digits indicate model year (48
Frazer average base price: $2,615, up 4.48%. = 1948). Fourth digit denotes series number: 5 is Frazer and
Introduction date: December 1947. 6 is Manhattan. Remaining digits are sequential serial num-
Assembly plants: Willow Run, MI. bers as follows in chart below.

Serial Numbers by Series

Series Series Code Beginning Ending
Frazer F485 1001 32480
Manhattan F486 1001 21591

Powertrains
Compression
Engine Ratio Gross HP Transmission Frazer Manhattan
226.2 CID, 1-bbl., L-head, 6-cyl. 7.3:1 100 3-speed manual S S
Overdrive $80 $80
226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - $
Overdrive - $
1948 Frazer 152

Major Options Paint Colors

Frazer Manhattan Code
Heater and defroster $48 $48 Onyx Black 101, 102
Radio and antenna $ $ Airway Blue 111
Clock $ $ Turf Green 121, 122
Dual sunvisors S S Crystal Green 131
Dual windshield wipers S S Lambswool Cream 141
Fog lamps $ $ Buckeye Maroon 151
Stainless steel wheel trim rings $ - Gunmetal Metallic 162
Full wheel covers $ S Teal Blue 171
White sidewall discs $ $ Doeskin 181
Options common to most models. (= Not Available, S =
Speedwing Gray 191, 192
Standard equipment) Items may be standard equipment, op- Wedgewood Blue 201
tional at different pricing, or unavailable on certain body Academy Blue 211
styles. This chart is only a guide. Linden Green 221
Clay Pipe Gray 231, 234
Saddle Bronze Metallic 241
Coral Sand 251
Horizon Blue 261
Hickory Brown Metallic 271
Hickory Brown Metallic over Doeskin 501
Turf Green over Linden Green 511
Buckeye Maroon over Doeskin 521
Airway Blue over Speedwing Gray 532
Gunmetal Metallic over Clay Pipe Gray 542
Academy Blue over Wedgewood Blue 551
Green Spray Metallic over Green Spray 561

Frazer
Designed, tested and perfected to give you an
entirely new conception of modern motoring pleasure!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 61.33%.
Length 203.0"
Primary competition: Buick Roadmaster, Cadillac Series 61, Kaiser Cus- Width 72.9"
tom, and Packard Deluxe Clipper. Height 64.5"
Notable changes: Minor trim and detail changes. Legroom front 40.0"
Major standard equipment: Cloth and leather interior trim, robe, auto- Legroom rear 40.0"
matic dome lights, rubber floor covering with carpeted inserts, custom Headroom front 37.3"
dashboard and window control knobs/handles, door armrests, dual sun Headroom rear 36.4"
visors, dual windshield wipers, stainless steel exterior window divider Cargo capacity (cu. ft.) 16.5
trim, rocker panel molding, hood emblem, front bumper guards, small Fuel capacity (gals.) 21.0
hubcaps with wheel trim rings, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Frazer 4-Door Sedan, 6-p. F485 $2,483 +8.24% 3340 29,480 -18.38%
TOTALS Avg. Price $2,483 +8.24% Production 29,480 -18.38%
 153 1948 Hudson

Manhattan
Power ... Quality ... Luxury ... Style!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Percentage of divisions sales volume: 38.67%.
Wheelbase 123.5" 1
Length 203.0"
Primary competition: Cadillac Series 62, Chrysler Town & Country,
Lincoln, and Packard Super Clipper.
Width 72.9" 9
Notable changes: Minor trim and detail changes.
Major standard equipment: Broadcloth interior trim, robe cord, rear
Height
Legroom front
64.5"
40.0" 4
seat center armrest, full floor carpeting, automatic dome lights, deluxe
Legroom rear
Headroom front
40.0"
37.3" 8
steering wheel, custom chrome instrument panel trim, door armrests, Headroom rear 36.4"
dual sun visors, dual windshield wipers, stainless steel exterior window Cargo capacity (cu. ft.) 16.5
trim, wide rocker panel molding, hood emblem, four front bumper Fuel capacity (gals.) 21.0
guards, full wheel covers, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Manhattan 4-Door Sedan, 6-p. F486 $2,746 +1.29% 3375 18,591 -43.07%
TOTALS Avg. Price $2,746 +1.29% Production 18,591 -43.07%

HUDSON
The New Hudson! Now ...
Youre Face to Face with Tomorrow!

All-new Hudson models appeared in showrooms for and coupes). The new cars looked huge, but they were only
the 1948 selling season. Following the lead set by the first 1
2 inch longer than the 1947 models, yet almost seven inches
new postwar automobile of Kaiser and Frazer, Hudson fea- lower and about 41 2 inches wider. It was a visual illusion
tured a slab-sided design that included fully integrated that made the cars look so much more massive, a combi-
fenders, front and rear. The big difference was that Hud- nation of the aforementioned bodyside styling treatment
son gave its car some style. Where Kaiser and Frazer auto- and the extra width and lower height. The extra body width
mobiles looked rather like boxes on wheels, Hudsons ap- created a larger interior space than most of the competition
peared to sit low to the ground, in what was known as the could claim, something Hudson liked to tout in advertis-
Step-Down design, and had a body side crease, or fea- ing, boasting of its 16 inch wide rear seat center armrest,
ture line, which ran the entire length of the car with a slight with room for two arms.
curve at the rear that helped to visually lower the car. Add Styling features, aside from those previously men-
to that skirted rear wheel openings and full-length rocker tioned, included a new version of the 1947 full-width hor-
panel moldings, and the new Hudson looked like a dream izontal-style grille, without the center indentation. A large
car straight from the auto show. grille bar on the bottom and a larger top bar across the
All new Hudson models came in either a fastback front of the hood held three thinner bars spaced between
(Brougham and sedan) or notchback design (convertibles them. A vertical bar was centered on the grille, with the top
1948 Hudson 154
portion forming the enlarged hood emblem. Rectangular Under the hood, an all-new 6-cylinder engine was in-
parking lamps were placed directly below the headlamps, troduced for Hudson Super Six and Commodore Six mod-
between the lower grille bar and the bumper filler pan. els. Fifty cubic inches larger than before, with 20 more
Around back everything was curved and smooth, with horsepower, the new Hudson 6 models quickly became a
two small vertical taillamps mounted on the ends of the rear hit with drivers at racetracks everywhere. They would soon
quarter panel, and the requisite decklid ornament and become the favorites at the fledgling NASCAR events and
nameplates on the trunk. Back up front, the windshield was at many other racetracks across the country.
of a curved, two-piece design. Side windows were large and The only model change for the new season was the
provided excellent outward vision for the time, among the Commodore Eight Convertible now being available as a
best in the class. To further accentuate the long and low Commodore Six model also. All convertible models were
lines, the bodyside feature line was the breaking point for introduced late in the season, during August 1948, which
optional two-tone combinations. There truly was nothing accounts for their low production numbers this year.
else on the road that looked as modern as the 1948 Hud-
son.

Commodore 2-Door Club Coupe interior

Commodore 2-Door Brougham Convertible Commodore 4-Door Sedan

Commodore 4-Door Sedan Super 2-Door Brougham Sedan

Model year production: 117,404, up 25.02% from 1947. model year designation, 48 = 1948. Third digit is equal to
Domestic market share: 3.64% (9th place). the third digit from series code as in chart below. Remain-
Base price range: $2,069 to $3,057. ing digits are sequential serial numbers beginning with 101
Hudson average base price: $2,419, up 30.51%. and ending as follows in chart below. Examples: 481101 is a
Introduction date: December 1947. 1948 Hudson Super Six, serial number 101; 484117256 is a
Assembly plants: Detroit, MI. 1948 Hudson Commodore Eight, serial number 117256.
Serial number identification: Six to nine digit codes on plate Being the highest serial number, 482117301 would have
located on right front door hinge pillar. First two digits are been the last 1948 Hudson built.

Highest Serial Numbers by Series

Series Series code Ending
Super Six 481 117300
Commodore Six 482 117301
Super Eight 483 117186
Commodore Custom 484 117256
 155 1948 Hudson

Powertrains
Compression Super Six & Super Eight &
Engine Ratio Gross HP Transmission Commodore Six Commodore Customffi
262 CID Super-Six, 6.5:1 121 3-speed manual S -
2-bbl., L-head, 6-cyl. Vacumotive Drive $47 -
Overdrive $101 -
Drivemaster* $112 - 1
254 CID Super-Eight,
2-bbl., L-head, 8-cyl.
6.5:1 128 3-speed manual
Vacumotive Drive
-
-
S
$47 9
Overdrive
Drivemaster*
-
-
$101
$112
4
*Includes Vacumotive Drive. Models 481 and 482. ffiModels 483 and 484. 8
Major Options Paint Colors
Super Commodore Code
Weather Master heater $64 $64 Jockey Blue Metallic B
Radio and antenna $84 $84 Quartermaster Gray Metallic G
Electric clock $17 S Navajo Beige Metallic H
Leather upholstery $83$145* $83$145* Danner Blue Metallic J
18" custom steering wheel $20 S Black K
Directional signal $20 S Ruby Red Metallic M
Convertible glass rear window $20 $20 Harness Tan Metallic N
Wheel trim rings $13 $13 Savory Green Metallic P
Large hubcaps $10 $10 Gallant Gray Metallic Q
White sidewall tires $ $ Maroon Deep Metallic R
*Prices vary depending upon model. Piedmont Green Metallic S
Platinum Gray Metallic CC
Options common to most models. (S = Standard equipment) Items Ruby Red Metallic RR
may be standard equipment, optional at different pricing, or un- Navajo Beige Metallic
available on certain body styles. This chart is only a guide. over Harness Tan Metallic HN
Danner Blue Metallic
over Jockey Blue Metallic JB
Gallant Gray Metallic over
Quartermaster Gray Metallic QG
Maroon Deep Metallic over
Ruby Red Metallic RM
Piedmont Green Metallic
over Savory Green Metallic SP
Two-tone combinations available at $18 extra.

Super
The brilliant Super series!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 46.69%.
Length 207.5"
Primary competition: Buick Super, Chrysler Saratoga, Kaiser, and Width 77.1"
Oldsmobile 98. Height 60.4"
Notable changes: Completely redesigned. Legroom front 43.3"
Major standard equipment: Bedford cord upholstery, gray-speckled Legroom rear 38.0"
rubber front floor covering and rear floor carpeting, walnut color in- Headroom front 37.3"
strument panel, four door/side panel armrests, 17" steering wheel, Headroom rear 37.3"
1948 Hudson 156

wind-up clock, dual sun visors, manual latch front door vent windows, Measurements (cont.)
stainless steel front, and side window surrounds, chrome rocker panel
Cargo capacity (cu. ft.) 23.8
molding, hood ornament, small hubcaps, and 7.10 15 BSW tires.
Fuel capacity (gals.) 20.0
Convertible adds: Fabric upholstery and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Super Six 2-Door Coupe, 3-p. 481 $2,069 +27.09% 3460 54,729 +0.69%

Super Six 2-Door Club Coupe, 6-p. 481/483 $2,219* +27.24% 3480 NA

Super Six 2-Door Brougham Coupe, 6-p. 481 $2,172 +27.46% 3470 NA
Super Six 2-Door Brougham Convertible, 6-p. 481 $2,836 +40.33% 3700 86 -94.12

Super Six 4-Door Sedan, 6-p. 481/483 $2,222* +27.04% 3500 NA
TOTALS Avg. Price $2,304 +30.21% Production 54,815 -1.80%
*Add $121 for Super Eight Club Coupe, model 483, and Super Eight Sedan, model 483, with 8-cylinder engine. Production records not kept by body style, except for
convertible models.

Commodore
The distinguished Commodore series!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 53.31%.
Length 207.5"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Frazer, Width 77.1"
Lincoln, and Packard DeLuxe Clipper. Height 60.4"
Notable changes: Completely redesigned. Legroom front 43.3"
Major standard equipment: Broadcloth interior trim, taupe rubber floor Legroom rear 38.0"
front floor with taupe carpet-like inserts and rear floor pile carpet, 16" Headroom front 37.3"
wide rear seat center armrest, electric clock, dual sun visors, two-tone Headroom rear 37.3"
walnut grained instrument panel, crank-type front door vent windows, Cargo capacity (cu. ft.) 23.8
wing-type rear quarter ventilation windows (sedans only), stainless Fuel capacity (gals.) 20.0
steel front, side and rear window surrounds, chrome rocker panel
molding, hood and fender ornaments, bumper guards, full wheel cov-
ers, and 7.10 15 BSW tires. Convertible adds: Fabric upholstery,
power windows, and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six 2-Door Club Coupe, 6-p. 482/484 $2,374* +25.81% 3550 62,475 +65.58%
Commodore Six 2-Door Brougham Convertible,
6-p. 482/484 $3,057* +39.21% 3780 114 -68.42%
Commodore Six 4-Door Sedan, 6-p. 482/484 $2,399* +26.53% 3540 NA NA
TOTALS Avg. Price $2,610 +30.96% Production 62,589 +64.31%
*Add $115 for Commodore Eight Coupe, model 484, and Commodore Eight Sedan, model 484, with 8-cylinder engine. Add $81 for Commodore Eight Convertible,
model 484 with 8-cylinder engine. Production records not kept by body style, except for convertible models.
 157 1948 Kaiser

K AISER
Unquestioned style leadership!
1
9
The newly introduced Kaiser line continued virtually Production and sales continued to rise for the base
unchanged for the 1948 model year. Most of the changes Kaiser, despite several price increases through 1947 that put 4
seen on the new models had been introduced as running
changes to the 1947 line, so the only definite way to iden-
it well into the $2,200 range. However, despite a price in-
crease that was far less than that seen on the base Kaiser,
8
tify a cars model year is by the serial number. Among the the Custom series took a hard hit in sales. At sister division
changes were redesigned bumper guards, a darker color Frazer, despite smaller price increases, sales still took a sim-
used on the hood emblem, and a change from green to ilar tumble. All of this seemed to be an effect of increased
beige colored instrument faces midway through the 1948 competition in the mid-price range, and perhaps Kaiser
season. Other minor mechanical and chassis upgrades were over-pricing its product in an attempt to reap more im-
advertised, with the only one of significance being a change mediate profits. A revision of the model line and pricing
to larger 7.10 15 tires. Styling, colors and powertrains structure would occur for 1949. Still, it appeared that the
were otherwise essentially unchanged. new company was on its way to a bright future.

Kaiser 4-Door Sedan

Model year production: 91,851, up 30.33% from 1947. Serial number identification: Eight- to nine-digit code on
Domestic market share: 2.85% (13th place). plate located on left front door hinge pillar. First digit is K
Base price range: $2,244 to $2,466. for Kaiser. Next two digits denote year: 48 = 1948. Fourth
Kaiser average base price: $2,355, up 12.98%. digit is series number: 1 is Kaiser and 2 is Custom. Remain-
Introduction date: December 1947. ing digits are sequential serial numbers as follows in chart
Assembly plants: Willow Run, MI. below.

Serial Numbers by Series

Series Series code Beginning Ending
Kaiser K481 1001 93587
Custom K482 1001 2263

Powertrains
Compression
Engine Ratio Gross HP Transmission Kaiser Custom
226.2 CID, 1-bbl., L-head, 6-cyl. 7.3:1 100 3-speed manual S S
Overdrive $81 $81
226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - $
Overdrive - $
1948 Kaiser 158

Major Options
Kaiser Custom
Heater and defroster $48 $48
Radio and antenna $ $
Clock $ $ Options common to most models. (S = Standard
Dual sunvisors S S equipment) Items may be standard equipment,
Dual windshield wipers S S optional at different pricing, or unavailable on
Fog lamps $ $ certain body styles. This chart is only a guide.
Four front bumper guards $ S
Stainless steel wheel trim rings $ S
Full wheel covers $ $
White sidewall discs $ $

Paint Colors
Code Code Code
Onyx Black 101, 102 Speedwing Gray 191, 192 Hickory Brown Metallic over Doeskin 501
Airway Blue 111 Wedgewood Blue 201 Turf Green over Linden Green 511
Turf Green 121, 122 Academy Blue 211 Buckeye Maroon over Doeskin 521
Crystal Green 131 Linden Green 221 Airway Blue over Speedwing Gray 532
Lambswool Cream 141 Clay Pipe Gray 231, 234 Gunmetal Metallic over Clay Pipe Gray 542
Buckeye Maroon 151 Saddle Bronze Metallic 241 Academy Blue over Wedgewood Blue 551
Gunmetal Metallic 162 Coral Sand 251 Green Spray Metallic over Green Spray 561
Teal Blue 171 Horizon Blue 261
Doeskin 181 Hickory Brown Metallic 271

Kaiser
Economy that will surprise you!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 98.62%.
Length 203.0"
Primary competition: Buick Special, Chrysler Windsor, Hudson Com- Width 72.9"
modore, Nash Ambassador, and Studebaker Commander Regal Height 64.5"
DeLuxe. Legroom front 40.0"
Notable changes: Minor trim and detail changes. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, automatic dome lights, Headroom front 37.3"
rubber floor covering, door armrests, dual sun visors and dual wind- Headroom rear 36.4"
shield wipers, black rubber window surrounds, hood emblem, small Cargo capacity (cu. ft.) 16.5
hubcaps, and 7.10 15 BSW tires. Fuel capacity (gals.) 21.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Kaiser 4-Door Sedan, 6-p. K4811 $2,244 +20.13% 3295 90,588 +39.23%
TOTALS Avg. Price $2,244 +20.13% Production 90,588 +39.23%
 159 1948 Lincoln

Custom
Most for your Money!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Percentage of divisions sales volume: 1.83%.
Wheelbase 123.5" 1
Length 203.0"
Primary competition: Buick Roadmaster, Cadillac Series 62, Chrysler
Town & Country, Frazer Manhattan, and Packard Super Clipper.
Width 72.9" 9
Notable changes: Minor trim and detail changes.
Major standard equipment: Cloth and leather interior trim, robe cord
Height
Legroom front
64.5"
40.0" 4
and special seatback designs, leather trimmed dashboard, additional in-
Legroom rear
Headroom front
40.0"
37.3" 8
terior chrome trim, automatic dome lights, rubber floor covering with Headroom rear 36.4"
carpeted inserts, custom dashboard and window control knobs/han- Cargo capacity (cu. ft.) 16.5
dles, door armrests, dual sun visors, dual windshield wipers, front Fuel capacity (gals.) 21.0
fender Custom script, stainless steel exterior window trim, rocker
panel moldings, hood emblem, four front bumper guards, small hub-
caps with wheel trim rings, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 4-Door Sedan, 6-p. K4821 $2,466 +7.17% 3295 1,263 -76.66%
TOTALS Avg. Price $2,466 +7.17% Production 1,263 -76.66%

LINCOLN
Nothing could be finer!

For the third model year, Lincolns continued essen- Sadly, this would be the last year for the original Conti-
tially unchanged. Work was well underway for the intro- nental and the smooth and powerful V-12 engine. Seven
duction of the first all-new postwar Lincolns, which would model years would lapse before the next iteration of the
debut in late April 1948 as early 1949 models. This resulted Lincoln personal luxury car appeared, and to date, noth-
in a very short 7-month model year production run for ing with more than eight cylinders has appeared in Fords
1948, accounting for the apparent decline in production. luxury brand.

Continental 2-Door Coupe

Lincoln 4-Door Sedan

1948 Lincoln 160

Model year production: 7,769, down 66.27% from 1947. Serial number identification: Serial number and engine
Domestic market share: 0.24% (19th place). number are the same and consist of a seven digit code lo-
Base price range: $2,533 to $4,746. cated on right side of cowl, and read as follows: First digit
Lincoln average base price: $3,294, no change. indicates series, H. The remaining digits are sequential as
Introduction date: November 1947. follows: 174290 to 182129.
Assembly plants: Detroit, MI.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
305 CID, 2-bbl., L-head, V12 7.2:1 130 3-speed manual S
Overdrive $101

Major Options Paint Colors*

Lincoln Continental Black
Regal Blue
Heater and defroster $ $ Grotto Blue
Radio $ $ Dune Beige
Power windows hydraulic S S Canyon Tan
Hubcaps S S Sea Gull Gray
Wheel trim rings S S Steel Gray Metallic
Whitewall tires $ $ Valley Green Metallic
Options common to most models. (S = Standard equipment) Opal Blue Green
Items may be standard equipment, optional at different pric- Moss Green
ing, or unavailable on certain models. This chart is only a guide. Lincoln Maroon
*Paint codes not presently available.

Lincoln
First with those who value distinction.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 83.28%.
Length 218.0"
Primary competition: Cadillac Series 62 and Packard Super Clipper. Width 77.8"
Notable changes: No changes. Height 68.5"
Major standard equipment: Cloth upholstery, rear seat center armrest, Legroom front NA
front rubber floor mat, rear carpeting, electric clock, dual horns, con- Legroom rear NA
cealed running boards, chrome window surround moldings, electric Headroom front NA
luggage compartment light, full-length bodyside trim, lower body Headroom rear NA
stainless trim, rubber rear fender gravel shield, and 7.00 15 BSW Cargo capacity (cu. ft.) NA
tires. Custom interior models add: Power windows. Convertible adds: Fuel capacity (gals.) 19.5
Power windows and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 2-Door Club Coupe, 6-p. 77 $2,533 0.00% 3915 * *
Lincoln 2-Door Club Coupe, 6-p. (Custom
Interior) 77 $2,701 0.00% 3915 * *
Lincoln 2-Door Convertible (Cabriolet), 6-p. 76 $3,143 0.00% 4245 * *
 161 1948 Mercury
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 4-Door Sedan, 6-p. 73 $2,533 0.00% 4015 * *
Lincoln 4-Door Sedan, 6-p. (Custom Interior) 73 $2,722 0.00% 4015 * *
TOTALS Avg. price $2,731 0.00% Production 6,470 -69.85%
*Production by body style not available.

1
Continental 9
Your perfect introduction ... anywhere.
4
8
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 16.72%.
Length 218.0"
Primary competition: Cadillac Series 60 Special and Packard Custom Width 77.8"
Super Clipper (no direct competition; these are competitors in price Height 68.5"
range only). Legroom front NA
Notable changes: No changes. Legroom rear NA
Major standard equipment: Cloth upholstery, rear seat center armrest, Headroom front NA
front rubber floor mat, rear carpeting, electric clock, power windows, Headroom rear NA
dual horns, chrome window surround moldings, electric luggage com- Cargo capacity (cu. ft.) NA
partment light, full-length bodyside trim, lower body stainless trim, Fuel capacity (gals.) 19.5
rubber rear fender gravel shield, and 7.00 15 BSW tires. Convertible
adds: Power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Continental 2-Door Coupe, 6-p. 57 $4,662 0.00% 4125 847 +1.93%
Continental 2-Door Convertible (Cabriolet), 6-p. 56 $4,746 0.00% 4135 452 -38.75%
TOTALS Avg. price $4,704 0.00% Production 1,299 -17.21%

MERCURY
More of everything you want with Mercury!

With the all-new postwar Mercury in line for intro- changes. Also, potentially several base 2-Door Sedans were
duction, the 1948 models were little more than warmed titled as 1948s, and therefore they are included below, with
over 1947 Mercurys. Introduction of what would become a count of one produced. However, note that only indus-
the 1949 Mercury originally was scheduled for introduction try reports show evidence of production, while Mercury
around January 1948. But production and supply delays itself seemed to drop it from their records. Since the 1948
would force that back to May 1948. Therefore, only minute model year ended up being only seven months long, pro-
differences distinguish the 1948 model from its predeces- duction numbers are skewed downward, but would be
sor. Minor updates to the instrument panel dials and elim- made up during the extended 1949 selling season.
ination of the steering column lock were the extent of
1948 Mercury 162

Mercury 4-Door Town Sedan

Mercury 2-Door Sedan Coupe

Model year production: 50,234, down 41.84% from 1947. Serial number identification: Serial number and engine
Domestic market share: 1.56% (16th place). number are the same and consist of an eleven digit code lo-
Base price range: $1,592 to $2,207. cated on left front frame and read as follows: The first digit
Mercury average base price: $1,821, no change. indicates model year, 8 = 1948. Second through fourth dig-
Introduction date: November 1947. its are 99A indicating eight-cylinder engine. The remaining
Assembly plants: Dearborn, MI. digits are sequential as follows: 1990957 to 2374315.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
239.4 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual S

Major Options Paint Colors

All models Code
Heater $ Rotunda Gray M14220
Heater and defroster $ Barcelona Blue M14221
Radio foot controlled selector $ Monsoon Maroon M14222
Radio antenna $ Parrot Green Metallic M14226
Fog lamps $ Taffy Tan M14242
Hubcaps S Glade Green M14233
Wheel trim rings $ Feather Gray M14224
Whitewall tires $ Blue Gray Metallic M14225
Options common to most models. (S = Standard
Tucson Tan M14227
equipment) Items may be standard equipment, op- Maize Yellow M14229
tional at different pricing, or unavailable on certain Pheasant Red M14330
models. This chart is only a guide. Midland Maroon Metallic M14202
Shoal Green Gray Metallic M14228
Strato Blue M14301
Black M1724

Mercury
More Beauty! More Smartness! More Luxury!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 118.0"
Percentage of divisions sales volume: 100.00%.
Length 201.8"
Primary competition: Buick Special, DeSoto Custom, Hudson Super 6, Width 73.3"
Nash Ambassador, and Oldsmobile 70 Series.
 163 1948 Nash

Notable changes: Minor trim and detail changes. Measurements (cont.)

Major standard equipment: Broadcloth upholstery, front door armrests,
Height 69.1"
rear seat vinyl armrests, assist straps, electric clock, rubber floor mats,
Legroom front NA
horn ring, dual horns, dual windshield wipers, concealed running Legroom rear NA
boards, dual sun visors, chrome window surround moldings, electric Headroom front 43.0"
luggage compartment light, lower body stainless trim, rubber rear Headroom rear 36.0"
fender gravel shield, and 6.50 15 BSW tires. Convertible adds: Cargo capacity (cu. ft.) 14.5*
Leather interior and hydraulic power top. Station wagon adds: Wood
exterior door and quarter panel construction, and metal spare tire
Fuel capacity (gals.) 17.0 1
cover and lock.
*NA for station wagon.
9
4
Models Available 8
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Sedan, 6-p. 70 $1,592 +0.00% 3268 1* -97.06%*
Mercury 2-Door Sedan Coupe, 6-p. 72 $1,645 +0.00% 3218 16,475 -43.74%
Mercury 2-Door Club Convertible, 6-p. 76 $2,002 +0.00% 3368 7,586 -25.78%
Mercury 4-Door Town Sedan, 6-p. 73 $1,660 +0.00% 3298 24,283 -43.89%
Mercury 4-Door Station Wagon, 8-p. 79 $2,207 +0.00% 3571 1,889 -46.91%
TOTALS Avg. price $1,821 +0.00% Production 50,234 -41.84%
*See note in 1948 Mercury introduction. Production is unknown, but any significant production numbers may have been included with the Sedan Coupe.

NASH
Setting the pace for 48!

While things may have looked the same from the out- ment of the 1947 600 line. A new 600 Custom became the
side, and even under the hood, there were quite a few top-of-the-line small Nash, and its model lineup matched
changes to be found in Nash showrooms for 1948. The most the 600 Super. The new Ambassador Super series was sim-
obvious news would be found in the return of several mod- ilarly the direct replacement for the 1947 Ambassador line,
els to the lineup. These additions included the 600 DeLuxe and the Ambassador Custom was the top-of-the-line Nash
3-passenger business coupe and the Ambassador Custom offering the only convertible in the entire line.
convertible. Interestingly the convertible was a one-year Powertrains and interiors continued unchanged from
only model, and would be the last full-size Nash con- the prior year. As previously mentioned, styling was also
vertible. carry-over, although it should be noted that this would be
Also new was the expansion of trim levels to meet the the last year for the prewar styling. New styling was in the
expanding market. In the 600 series, the aforementioned works that would bring big changes to the independent
business coupe was the sole occupant of the DeLuxe trim Nash line.
level. The newly named 600 Super was the direct replace-
1948 Nash 164

Ambassador 4-Door Sedan

Model year production: 110,000, up 8.91% from 1947. Assembly plants: Kenosha, WI (K and R).
Domestic market share: 3.41% (11th place). Serial number identification: Seven-digit code on plate lo-
Base price range: $1,478 to $2,345. cated on right side of cowl under hood. First digit indicates
Nash average base price: $1,855, up 9.56%. assembly plant code from above. Remaining digits are se-
Introduction date: November 1947. quential serial numbers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
600 K 196901 259792
Ambassador R 468501 514594

Powertrains
Compression
Engine Ratio Gross HP Transmission 600 Ambassador
172.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1 82 3-speed manual S -
Overdrive (Cruising Gear) $30 -
234.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 112 3-speed manual - S
Overdrive (Cruising Gear) - $30

Major Options Paint Colors

600 Ambassador Code
Conditioned air system heater and defroster $ $ Newfoundland Gray D
Radio and antenna $ $ Canterbury Gray Light E
Convertible Bed reclining front seats $ $ Black F
Clock S S Yukon Gray I
Dual sunvisors S S Strato Blue J
Dual windshield wipers S S Guiana Green Q
Turn signal $ $ Marlin Blue R
Full wheel covers $ $ Sunset Maroon S
White sidewall tires $ $ Golden Light Tan T
Options common to most models. (S = Standard equipment) Items may
Canterbury Gray Dark W
be standard equipment, optional at different pricing, or unavailable on cer- Everglade Green Z
tain body styles. This chart is only a guide. Guiana Green over Newfoundland Gray DQ
Platinum Blue over Strato Blue JA
Everglade Green over Guiana Green QZ
Winterleaf Brown over Golden Light Tan TV
Canterbury Gray Light over
Canterbury Gray Dark WE
 165 1948 Nash

600
Step into the 1948 Nash 600!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 57.68%.
Wheelbase 112.0" 1
Length 196.5"
Primary competition: Chevrolet Fleetmaster, Ford Super DeLuxe, and
Plymouth Special DeLuxe.
Width NA 9
Notable changes: Minor trim and detail changes.
Major standard equipment: Broadcloth interior trim, assist straps and
Height
Legroom front
NA
NA 4
robe cord, rubber floor covering with front carpeted inserts, front door
Legroom rear
Headroom front
NA
NA 8
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel beltline molding, Cargo capacity (cu. ft.) NA
chrome running board (rocker panel) molding, hood ornament, small Fuel capacity (gals.) 20.0
hubcaps, and 6.00 16 BSW tires. Custom adds: Additional interior
trim and hood, door and rear quarter stainless steel molding.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
600 DeLuxe 2-Door Business Coupe, 3-p. 4842 $1,478 NEW 2635 925 NEW
600 Super 2-Door Brougham Coupe, 6-p. 4843 $1,538 +8.69% 2731 11,530 -4.71%
600 Super 4-Door Sedan, 6-p. 4848 $1,543 +8.66% 2826 25,004 -9.59%
600 Super 4-Door Trunk-Back Sedan, 6-p. 4840 $1,587 +8.40% 2786 25,103 +16.76%
600 Custom 2-Door Brougham Coupe, 6-p. 4853 $1,727 NEW 2731 170 NEW
600 Custom 4-Door Sedan, 6-p. 4858 $1,732 NEW 2826 332 NEW
600 Custom 4-Door Trunk-Back Sedan, 6-p. 4850 $1,776 NEW 2786 346 NEW
TOTALS Avg. Price $1,626 +13.46% Production 63,450 +3.51%

Ambassador
The Nash Ambassador series.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 121.0"
Percentage of divisions sales volume: 42.32%.
Length 205.5"
Primary competition: Buick Special, Chrysler Windsor, Hudson Super, Width NA
and Studebaker Commander. Height NA
Notable changes: Minor trim and detail changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, assist straps and Legroom rear NA
robe cord, rubber floor covering with front carpeted inserts, front door Headroom front NA
armrests, wind-up clock, dual sun visors and dual windshield wipers, Headroom rear NA
stainless steel window surrounds, stainless steel beltline molding, Cargo capacity (cu. ft.) NA
chrome running board (rocker panel) molding, hood ornament, small Fuel capacity (gals.) 20.0
hubcaps, and 6.00 15 BSW tires. Suburban adds: Wood body side
paneling. Custom adds: Additional interior trim and hood, door and
rear quarter stainless steel molding. Convertible adds: Vinyl and cloth
interior, power top.
1948 Oldsmobile 166

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Brougham Coupe, 6-p. 4863 $1,858 +6.11% 3312 7,221 -16.74%
Ambassador Super 4-Door Sedan, 6-p. 4868 $1,874 +6.06% 3412 14,777 +1.88%
Ambassador Super 4-Door Trunk-Back Sedan, 6-p. 4860 $1,916 +5.91% 3387 14,248 -10.54%
Ambassador Super 4-Door Suburban Sedan, 6-p. 4864 $2,239 +0.54% 3522 130 -78.15%
Ambassador Custom 2-Door Brougham Coupe,
6-p. 4873 $2,047 NEW 3312 929 NEW
Ambassador Custom 2-Door Cabriolet, 6-p. 4871 $2,345 NEW 3465 1,000 NEW
Ambassador Custom 4-Door Sedan, 6-p. 4878 $2,063 NEW 3412 4,143 NEW
Ambassador Custom 4-Door Trunk-Back Sedan,
6-p. 4870 $2,105 NEW 3387 4,102 NEW
TOTALS Avg. Price $2,056 +8.86% Production 46,550 +17.25%

OLDSMOBILE
Going Places! ... in 48.

An all-new Futuramic 98 series headlined the Olds- curved two-piece windshields and larger rear windows. The
mobile line for 1948. Sharing a basic body structure with 2-Door Sedan continued to be a fastback design, while the
the upcoming 1949 Buick Roadmaster and most of the 1948 4-Door Sedan was of a more formal three-box design. In-
Cadillac standard line, the new bodies were more modern teriors received all-new styling as well, with new colors,
with front fender lines flowing seamlessly into the body- designs, and a cleanly styled instrument panel, placing all
lines. Rear fenders were still a bolt-on type, but they were controls within easier reach of the driver.
now more slender and tied in well with the overall styling. Under the hood, the straight eight engine was in its
The general shape of the 4647 Oldsmobile grille was final year of production, but received a slight increase in
used for the new 98, but it now had only two grille bars, horsepower for the all-new 98 series. Improvements to the
versus the four bars used on the prior 98 models and the Hydra-Matic automatic transmission made it even
48 Series 60 and 70. The result was a much lighter and smoother shifting and accelerated its increasing popularity
more pleasing look. The upper grille bar featured an ex- with the buying public. Changes for the 60 and 70 series
tension that wrapped around the front fender just above the consisted mainly of designating both as the Dynamic se-
bumper. Parking lights were moved from the fender edges ries, with the Special name deleted from the line. Also, the
to directly below the headlights. Dynamic 60 and Futuramic 98 series were now offered
Around back, taillights were mounted in a chrome with DeLuxe equipment for all body styles except the Con-
bezel, which ran up the back slope of the rear fender. It was vertible. Futuramic 98 Convertibles included DeLuxe
the earliest sign of a future tailfin for Oldsmobiles. The equipment as standard.
greenhouse area included a larger glass area that featured
 167 1948 Oldsmobile

98 4-Door Sedan
1
Series 60 2-Door Club Coupe
9
78 DeLuxe interior
4
8

Series 60 4-Door Wagon Series 70 4-Door Sedan

Model year production: 172,852, down 11.02% from 1947. Serial number identification: Located under the hood on
Domestic market share: 5.35% (8th place). front of cowl on left side. Up to eight digit code read as fol-
Base price range: $1,609 to $2,739. lows: 1st two digits indicate series, 66, 68, 76, 78 and 98.
Oldsmobile average base price: $2,014, up 11.55%. Third digit indicates assembly plant code from above, fol-
Introduction date: January 1948. lowed by sequential number by plant and series with begin-
Assembly plants: Lansing, MI (none); Atlanta, GA (A); ning and ending number as follows in the chart below:
Framingham, MA (B); Southgate (Los Angeles), CA (C);
Fairfax (Kansas City), KS (K); Linden, NJ (L); and Wilm-
ington, DE (W).

Serial Numbers by Assembly Plant and Series

Lansing Atlanta Framingham Los Angeles Kansas City Linden Wilmington
Series Beg. End Beg. End Beg. End Beg. End Beg. End Beg. End Beg. End
66 165001 185604 2001 3864 1001 2868 21001 24356 9001 13202 31001 34067 3001 6744
68 25001 33588 2001 2817 1001 1824 6001 7509 3001 4851 8001 9359 2001 3655
76 164001 177725 2001 3414 1001 2443 18001 20549 9001 12182 13001 13600 3001 5956
78 72001 82294 2001 2983 1001 1992 11001 12915 7001 9315 16001 17830 2001 4178
98 65001 96882 1001 3485 1001 4559 11001 18076 6001 12126 20001 27179 1001 7929

Powertrains
Compression Dynamic Dynamic Futuramic
Engine Ratio Gross HP Transmission Series 60 Series 70 Series 98
238 CID Fire-Power, 6.5:1 100 3-speed manual S S -
1-bbl., L-head, 6-cyl. Hydra-Matic Drive $185 $185 -
257 CID Fire-Power, 6.5:1 110 3-speed manual $58 $58 -
2-bbl., valve-in-head, 8-cyl. Hydra-Matic Drive $243 $243 -
257 CID Fire-Power, 7.0:1 115 3-speed manual - - S
2-bbl., valve-in-head, 8-cyl. Hydra-Matic Drive - - $185
1948 Oldsmobile 168

Major Options
66/68 66/68 DeLuxe 76/78 76/78 DeLuxe 98 98 DeLuxe
Heater and defroster $32 $32 $32 $32 $32 $32
Standard radio $84 $84 $84 $84 $84 $84
DeLuxe radio $94 $94 $94 $94 $94 $94
Electric clock $17 S $17 S S S
DeLuxe steering wheel $17 S $17 S $17 S
E-Z-I inside rear view mirror $5 $5 $5 $5 S S
Rear window wiper $14 $14 $14 $14 - -
Rear fender skirts $17 $17 $17 $17 S S
Chrome wheel trim rings $11 S $11 S S S
Whitewall tires $ $ $ $ $ $
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
Black 20 Dawn Gray Metallic 28
Alpine Green Metallic 21 Saxon Gray Metallic over Dawn Gray Metallic 28A
Norway Green over Alpine Green Metallic 21A Dawn Gray Metallic over Saxon Gray Metallic 28B
Chariot Red 22C Ivy Green Metallic 29
Tawnee Buff 23 Seafoam Green Metallic over Ivy Green Metallic 29A
Praline Brown Metallic over Tawnee Buff 23A Ivy Green Metallic over Seafoam Green Metallic 29B
Nankeen Cream 23C Seafoam Green Metallic 29C
Denmark Blue Metallic 24 Garnet Red Metallic 32
Caspian Blue Metallic over Denmark Blue Metallic 24A Cayuga Blue Metallic 34
Caspian Blue Metallic 25 Caspian Blue Metallic over Cayuga Blue Metallic 34A
Denmark Blue Metallic over Caspian Blue Metallic 25A Cayuga Blue Metallic over Caspian Blue Metallic 34B
Praline Brown Metallic 26 Alpine Green Metallic over Norway Green 39A
Tawnee Buff over Praline Brown Metallic 26A Norway Green 39C
Saxon Gray Metallic 27-C

Dynamic Series 60
Action-styled and action-engineered cars for Going Places.

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 119.0"
Percentage of divisions sales volume: 33.44%.
Length 204.0"
Primary competition: Dodge Custom, Mercury, and Pontiac Stream- Width 75.5"
liner. Height 65.2"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
rubber floor mats, wood grained instrument panel, dual sun visors, Headroom front NA
dual windshield wipers, automatic choke, front fender stainless trim, Headroom rear NA
and 6.00 16 BSW tires. Convertible adds: Leather or cloth and Cargo capacity (cu. ft.) NA
leather interior and 6.50 15 BSW tires. Station wagon adds: Wood Fuel capacity (gals.) 19.0
door and side body panels. DeLuxe series adds: Foam rubber seat
cushions, DeLuxe steering wheel and instrument cluster, clock, and
chrome wheel trim rings.
 169 1948 Oldsmobile

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Dynamic 60 2-Door Club Coupe, 6-p. 3527 $1,609 +8.13% 3240 8,226 -42.46%
Dynamic 60 2-Door Club Sedan, 6-p. 3507 $1,634 +8.00% 3285 20,932 -26.52%
Dynamic 60 2-Door Convertible, 6-p. 3567X $2,003 +8.56% 3550 3,892 -40.38%
Dynamic 60 4-Door Sedan, 6-p.
Dynamic 60 4-Door Station Wagon, 6-p.
3519
3562
$1,677
$2,614
+7.78%
+6.43%
3320
3620
15,842
1,600
-30.09%
+9.59%
1
Dynamic 60 DeLuxe 2-Door Club Coupe, 6-p.
Dynamic 60 DeLuxe 2-Door Club Sedan, 6-p.
3527D
3507D
$1,749
$1,776
NEW
NEW
3255
3300
1,100
2,800
NEW
NEW
9
Dynamic 60 DeLuxe 4-Door Sedan, 6-p. 3519D $1,818 NEW 3335 2,300 NEW 4
Dynamic 60 DeLuxe 4-Door Station Wagon, 6-p.
TOTALS
3562D
Avg. price
$2,739
$1,958
NEW
+10.50%
3605 1,107
Production 57,799
NEW
-21.29% 8

Dynamic Series 70
Smartly styled and superbly engineered.
Going Places in luxury and comfort.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 125.0"
Percentage of divisions sales volume: 43.07%.
Length 214.0"
Primary competition: Buick Special, DeSoto Custom, and Nash Ambas- Width 76.0"
sador. Height 65.2"
Notable changes: Detail changes. Legroom front NA
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear NA
front seat armrests, rubber floor mats, wood grained instrument panel, Headroom front NA
dual sun visors, dual windshield wipers, automatic choke, front fender Headroom rear NA
stainless trim, rear fender gravel guard, and 6.50 16 BSW tires. Cargo capacity (cu. ft.) NA
Deluxe series adds: Carpeted inserts in floor mats, deluxe instrument Fuel capacity (gals.) 19.0
cluster, rear seat center armrest, electric clock, E-Z-I rear view mirror,
chrome wheel trim rings, and 7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Dynamic 70 2-Door Club Sedan, 6-p. 3607 $1,726 +8.96% 3425 16,923 -55.64%
Dynamic 70 4-Door Sedan, 6-p. 3609 $1,801 +8.56% 3500 12,444 -59.65%
Dynamic 70 DeLuxe 2-Door Club Sedan, 6-p. 3607D $1,873 +9.85% 3445 8,249 +23.17%
Dynamic 70 DeLuxe 4-Door Sedan, 6-p. 3609D $1,946 +9.76% 3535 12,202 +52.83%
TOTALS Avg. price $1,837 +9.30% Production 49,818 -40.46%

Futuramic Series 98
Into a new Golden Era. Futuramic Oldsmobile!
The dramatic design of the future.

Nameplate year of origin: 1941 (Futuramic prefix was only for Measurements
19481949).
Wheelbase 125.0"
Current bodystyle lifespan: 1948 through 1949.
Length 213.0"
Percentage of divisions sales volume: 37.74%. Width 78.8"
1948 Packard 170

Primary competition: Buick Super, Chrysler New Yorker, Hudson Measurements (cont.)
Super, and Packard Clipper.
Height 63.8"
Notable changes: Completely redesigned.
Legroom front 42.9"
Major standard equipment: Broadcloth or Bedford cord upholstery, Legroom rear 42.5"
front seat center armrest, carpeted inserts in floor mats, deluxe steering Headroom front 36.2"
wheel, clock, E-Z-I rear view mirror, front and rear fender stainless Headroom rear 34.9"
trim, rear fender gravel guard, rear fender skirts, solenoid starter, and Cargo capacity (cu. ft.) NA
6.50 16 BSW tires. Convertible adds: Leather interior and power top. Fuel capacity (gals.) 18.0
DeLuxe series adds: Front and rear floor mats, DeLuxe steering wheel,
chrome wheel trim rings, rear seat center armrest, power (hydraulic)
windows and front seat adjustment, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Futuramic 98 2-Door Club Sedan, 6-p. 3807 $2,078 +11.42% 3645 2,311 -72.73%
Futuramic 98 4-Door Sedan, 6-p. 3869 $2,151 +12.21% 3705 5,605 -77.34%
Futuramic 98 DeLuxe 2-Door Club Sedan, 6-p. 3807D $2,182 NEW 3685 11,949 NEW
Futuramic 98 DeLuxe 2-Dr. Convertible, 6-p. 3867X $2,624 +13.74% 4035 12,914 +227.77%
Futuramic 98 DeLuxe 4-Door Sedan, 6-p. 3869D $2,256 NEW 3745 32,456 NEW
TOTALS Avg. price $2,258 +11.26% Production 65,235 +75.61%

PACK ARD
Ask the Man who owns one!

All-new postwar Packards, known within the com- dispensed with the grid work between the bars and within
pany as the 22nd series, reached dealer showrooms in Sep- the bumper. The hood sat high enough to accommodate
tember of 1947. Disposing of all traces of a fender line re- the new inline 8-cylinder engines but blended into the
sulted in a slab-sided, free-flow body design, with very fender lines at the cowl. Atop the hood, on all but the base
sleek and flowing lines. While this new design was a hit, Packard Eight, was a new V-shaped hood ornament dubbed
the modern styling of the forthcoming Cadillac and Buick the Winged Goddess, the design of which harkened back
designs would steal some of the thunder. Still, Packard gar- to the glamorous Packards of the 1930s.
nered many awards for its design, including the New York Along the bodysides, there was minimal trim, but as
Fashion Academys Fashion Car of the Year award. was typical of the period, the more trim the car had, the
At the front end, the grille was a shorter and broader higher its place in the model lineup. Base Packards had a
version of the traditional Packard ox-yoke grille, with an rocker panel molding and beltline stainless steel trim, while
egg-crate insert. On Custom Eight models, two lower full- the DeLuxe Eights added front and rear window trim.
width horizontal bars created a horizontal grille section, These two lines replaced the former Clipper series. Super
and the new front bumper carried on the grille theme into Eights, the replacement for the Super Clipper, added side
a painted center section that continued the vertical bars of window trim, and the top line Custom Eight, the replace-
the grille. Rectangular parking lamps were placed between ment for the Custom Super Clipper, added a second
the two grille bars and beneath the headlamps. The hori- chrome strip above the rocker panel molding. On all series,
zontal grille bars and front bumper were of a wraparound the lower panel moldings ran from the front wheel open-
design and extended to the front wheel opening. The base ing across the fender skirts and ended at the rear bumper.
and Super Eight series used three horizontal grille bars and Around back, two-doors used a fastback style with the
 171 1948 Packard
roofline sloping down to the rear bumper. Four-door and a 4-door sedan body as its basis, and added the rear cargo
convertible models had a slight notch to the roofline for the compartment. It was of all-steel construction, except the
trunk. tailgate and surrounding structure. The wood was north-
Under the hood, changes were also seen. The old 282 ern birch, and was also used as trim panels on all four doors.
CID engine received a larger bore and shorter stroke, along Interiors continued the luxury car look and feel with
with other upgrades, and now boasted 288 CID and 130 combinations of pinstripe wool cloths and leather depend-
horsepower. A new mid-range 327 CID inline 8-cylinder
engine was introduced with 145 horsepower @ 3600 rpm,
ing upon model. Instrument panels were redesigned, featur-
ing new black-light Flite-Glo instruments with two round
1
and the 356 CID 8-cylinder continued with only a slight gauges in front of the driver on a flat panel. The passenger 9
camshaft change and resulting compression boost. The in- side housed a glove box, and multiple horizontal bars that
line 6-cylinder engine was gone, and would not return to created a grillwork for the optional radio speaker covered the 4
the Packard line.
Besides the previously mentioned new series designa-
center section. Upholstery was relatively plain on the base
line, while the Super added more stitching and nicer fabrics,
8
tions, there were a few models returning to the Packard and the Custom added rich-looking fabrics and leather along
line. First, a convertible rejoined the lineup, having last with wood trim on the back of the seats and door panels.
been produced during the 1942 model year. In keeping with Note that the 22nd series Packards would continue
Packard tradition, the model was available in the Super and until May 1949; however, cars built from November 1948
Custom series, with leather interior appointments and hy- until May 1949 were titled as 1949s and were sold as First-
draulically powered top as standard equipment. The sec- series 1949 models. Features, prices and comments here
ond new model was the Packard Eight Station Sedan. also pertain to the first-series 1949 models, while produc-
Packards first station wagon since 1941, it essentially used tion figures are included within the 1949 section.

Packard Eight 4-Door Station Sedan

Super Eight Victoria 2-Door Convertible Coupe
Custom Eight 4-Door Sedan

Model year production: 87,281, up 76.04% from 1947. left side of cowl under hood, and read as follows: First digit
Domestic market share: 2.70% (14th place). is G. Second through seventh digits are engine/serial num-
Base price range: $2,250 to $4,868. bers as follows in chart below. Note that 1948 and first-se-
Packard average base price: $3,424, up 15.49%. ries 1949 models serial numbers continue with no break to
Introduction date: September 1947. distinguish between model years. Also, many numbers may
Assembly plants: Detroit, MI. have been skipped in between beginning and ending num-
Serial number identification: Seven-digit code located on bers.

Serial Numbers by Series

Series Beginning (1948) Ending (First series 1949)
Packard Eight 200001 270000
Super Eight 400001 422000
Custom Eight 600001 610000
Powertrains
Compression
Engine Ratio Gross HP Transmission Packard Eight Super Eight Custom Eight
288 CID, 2-bbl., L-head, 8-cyl. 7.0:1 130 3-speed manual S - -
Overdrive $87 - -
1948 Packard 172
Compression
Engine Ratio Gross HP Transmission Packard Eight Super Eight Custom Eight
327 CID, 2-bbl., L-head, 8-cyl. 7.0:1 145 3-speed manual - S -
Overdrive - $87 -
356 CID, 2-bbl., L-head, 8-cyl. 7.0:1 160 3-speed manual - - S
Overdrive - - $87

Major Options
Packard Eight Super Eight Custom Eight
Heater $68 $68 $68 Options common to most models. (S =
Radio $ $ $ Standard equipment) Items may be
standard equipment, optional at differ-
Fender skirts $ $ S ent pricing, or unavailable on certain
Electromatic Clutch $ $ $ body styles. This chart is only a guide.
Full wheel covers $ S S
White sidewall tires $ $ $

Paint Colors
Code Code
Black - Packard Ivory T
Lowell Gray Metallic A Serpentine Green Metallic over
Packard Blue B Golden Green Metallic DF
Egyptian Sand Metallic C Agate Blue Metallic over
Serpentine Green Metallic D Egyptian Sand Metallic HC
Cavalier Maroon Metallic E Lexington Green Metallic
Golden Green Metallic F over Egyptian Sand Metallic JC
Agate Blue Metallic H Sardonyx Brown Metallic over
Lexington Green Metallic J Egyptian Sand Metallic LC
Sardonyx Brown Metallic L Aztec Brown Metallic over
Aztec Brown Metallic M Egyptian Sand Metallic MC

Packard Eight
All new Eights for 48!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Wheelbase 120.0"
Percentage of divisions sales volume: 69.42%.
Length 204.7"
Primary competition: Buick Super, Cadillac Series 61, Chrysler New Width 77.5"
Yorker, Frazer, Kaiser, and Oldsmobile 98. Height 64.1"
Notable changes: Completely restyled. Legroom front 44.3"
Major standard equipment: Cloth interior trim, full floor covering, elec- Legroom rear 42.3"
tric clock, stainless steel hood and beltline molding, rocker panel mold- Headroom front 36.7"
ing, hood ornament, small hubcaps, and 7.60 15 BSW tires. DeLuxe Headroom rear 36.3"
models add: Additional interior trim appointments, front and rear win- Cargo capacity (cu. ft.) 17.2
dow stainless steel moldings, and Winged Goddess hood ornament. Fuel capacity (gals.) 17.0
 173 1948 Packard

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard Eight Series 2201 2-Door Club Sedan,
6-p. 2295 $2,250 +17.68% 3755 NA NA
Packard Eight Series 2201 4-Door Touring Sedan,
6-p.
Packard Eight Series 2201 4-Door Station Sedan,
2292 $2,275 +17.45% 3815 NA NA 1
6-p.
Packard DeLuxe Eight Series 2211 2-Door Club
2293 $3,425 NEW 4075 NA NEW 9
Sedan, 6-p. 2265 $2,517 +18.50% 3770 NA NA 4
Packard DeLuxe Eight Series 2211 4-Door Touring
Sedan, 6-p. 2262 $2,543 +18.33% 3840 NA NA 8
TOTALS Avg. Price $2,602 +21.79% Production 60,593* +154.01%
*Production totals by body style are not available. 12,803 were standard Eight models, and 47,790 were DeLuxe Eight models. Comparisons made to 1947 Packard
Clipper.

Super Eight
A new performance thrill awaits the buyers of the spirited
Super Eight ... the motor car that makes distance disappear!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Percentage of divisions sales volume: 22.25%. Series 2202
Primary competition: Buick Roadmaster, Cadillac Series & 2232 Series 2222
62, and Oldsmobile 98. Wheelbase 120.0" 141.0"
Notable changes: Completely restyled. Length 204.7" 225.7"
Major standard equipment: Broadcloth interior trim, full Width 77.5" 76.2"
floor carpeting, electric clock, stainless steel hood, front Height 64.1" NA
and rear window, side window and beltline molding, Legroom front 44.3" 44.3"
rocker panel molding, Winged Goddess hood orna- Legroom rear 42.3" NA
ment, full wheel covers, and 7.60 15 BSW tires. Con- Headroom front 36.7" 36.7"
vertible adds: Leather interior, and power top. Seven-pas- Headroom rear 36.3" NA
senger models add: Auxiliary jump seats, and 7.00 16 Cargo capacity (cu. ft.) 17.2 17.2
BSW tires. Limousine adds: Driver partition. DeLuxe Fuel capacity (gals.) 20.0 20.0
models add: Additional interior trim appointments.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Eight Series 2202 2-Door Club
Sedan, 6-p. 2275 $2,802 +2.00% 3790 NA NA
Super Eight Series 2232 2-Door Victoria
Convertible, 6-p. 2279 $3,250 NEW 4025 4,750 NEW
Super Eight Series 2202 4-Door Touring
Sedan, 6-p. 2272 $2,827 +1.98% 3855 NA NA
Super Eight Series 2222 4-Door Touring
Sedan, 7-p. 2277 $3,500 NEW 4460 NA NEW
Super Eight Series 2222 4-Door Limousine,
7-p. 2276 $3,650 NEW 4525 NA NEW
Super Eight DeLuxe Series 2222 4-Door
Touring Sedan, 7-p. 2271 $3,850 NEW 4590 NA NEW
1948 Packard 174
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Eight DeLuxe Series 2222 4-Door
Limousine, 7-p. 2270 $4,000 NEW 4610 NA NEW
TOTALS Avg. Price $3,411 +21.81% Production 19,419 +304.39%
*Production totals by body style are not available, except for convertible. Comparisons made to 1947 Packard Super Clipper.

Custom Eight
Traditionally Packard in fine car appointments ... inside and out!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Percentage of divisions sales volume: 11.54%. Series 2206
Primary competition: Cadillac Fleetwood Sixty Special, & 2233 Series 2226
Chrysler Crown Imperial, and Lincoln Continental. Wheelbase 127.0" 148.0"
Notable changes: Completely restyled. Length 215.7" 233.7"
Major standard equipment: Broadcloth and leather inte- Width 76.2" 76.2"
rior trim, full floor carpeting, electric clock, stainless Height 64.1" NA
steel body trim molding, hood, side window and beltline Legroom front 44.3" 44.3"
moldings, dual lower body moldings, Winged Goddess Legroom rear 42.3" NA
hood ornament, full wheel covers, and 7.60 15 BSW Headroom front 36.7" 36.7"
tires. Convertible adds: Leather interior and power top. Headroom rear 36.3" NA
Seven-passenger sedans add: Auxiliary jump seats, and Cargo capacity (cu. ft.) 17.2 17.2
7.00 16 BSW tires. Limousine adds: Driver partition. Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Custom Eight Series 2206 2-Door Club
Sedan, 6-p. 2255 $3,700 +9.34% 4110 NA NA
Custom Eight Series 2233 2-Door Victoria
Convertible, 6-p. 2259 $4,295 NEW 4380 1,103 NEW
Custom Eight Series 2206 4-Door Touring
Sedan, 6-p. 2252 $3,750 +8.73% 4175 NA NA
Custom Eight Series 2226 4-Door Touring
Sedan, 7-p. 2251 $4,704 +4.44% 4860 NA NA
Custom Eight Series 2226 4-Door Limousine,
7-p. 2250 $4,868 +4.28% 4880 NA NA
TOTALS Avg. Price $4,263 +6.55% Production 5,690 +268.55%
*Production totals by body style are not available, except for convertible, and the total 7-passenger production is 231. Comparisons made to 1947 Packard Custom Super
Clipper.
 175 1948 Plymouth

PLYMOUTH
If its VALUE you want its PLYMOUTH you want.
Plymouth builds great cars! 1
9
Once again, 1948 brought virtually no changes to the els are included with the 1948 models. This calculation 4
popular Plymouth. The only new feature was a smaller 15
inch wheel and tire, which slightly lowered the car and
method places Plymouth second in the production race
thanks to the extended 15-month period. In reality, Ford
8
minimally lowered the total weight of the car. Sales con- maintained its second place position, but had a shorter 1948
tinued to maintain momentum although they began to slow production year.
in anticipation of the new 1949 models from the Big Three. Again, there were no distinguishing changes for the
There were no model changes, but it may be of interest new model year; therefore serial numbers are used for iden-
that the 1948 Plymouth Special DeLuxe Station Wagon was tification purposes. White sidewall tires did become more
the first Plymouth to break the $2,000 price barrier. widely available this year, after the postwar material short-
As with all other Chrysler Corporation cars, produc- ages eased, and were added to the option list. The produc-
tion of 1948 models continued after January 1, 1949, and tion figures by body style in the charts below are combined
these cars were titled as 1949 models. They were generally for the 1946 through 1948 period. The totals presented
identified as first series 1949 cars, and the really new cars below by series are estimates for 1948.
were the second series cars. Herein the first series 1949 mod-

Special DeLuxe 4-Door Sedan Special DeLuxe 4-Door Sedan

Model year production: 410,478, up 7.93% from 1947. 26017025; Evansville, 22063370 to 22071866. Special
Domestic market share: 12.72% (2nd place). DeLuxe series: Eight digit code as follows Detroit,
Base price range: $1,345 to $2,067. 11854386 to 12066019; Los Angeles, 25035586 to
Plymouth average base price: $1,544, up 12.06%. 25062782; Evansville, 20233168 to 20287571. First series
Introduction date: January 1948. 1949 serial numbers for DeLuxe series: Eight digit code as
Assembly plants: Detroit, MI; Los Angeles, CA; and Evans- follows Detroit, 15284535 to 15292209; Los Angeles,
ville, IN. 26017026 to 26018852; Evansville, 22071867 to 22073646.
Serial number identification: Located on left front door Special DeLuxe series: Eight digit code as follows Detroit,
hinge pillar. DeLuxe series: Eight digit code as follows 12066020 to 12116123; Los Angeles, 25062783 to 25071430;
Detroit, 15252279 to 15284534; Los Angeles, 26010840 to Evansville, 20287572 to 20299138.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 6.6:1 95 3-speed manual S
1948 Plymouth 176

Major Options Paint Colors

DeLuxe Special DeLuxe Code
Heater and defroster $ $ Black 1
Radio $ $ Marine Blue 2
Electric clock $ S Chevron Blue 3
Dual sunvisors $ S Airwing Gray 4
Dual windshield wipers $ S Cruiser Maroon 5
Turn signal $ $ Balfour Green 6
Full wheel covers $ $ Kenwood Green 7
White sidewall tires $ $ Battalion Beige 8
Options common to most models. (S = Standard equip-
Plymouth Gunmetal 9
ment) Items may be standard equipment, optional at dif- Sumach Red 10
ferent pricing, or unavailable on certain body styles. This Charlotte Ivory 20
chart is only a guide.

DeLuxe
The Plymouth DeLuxe.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Wheelbase 117.0"
Percentage of divisions sales volume: 13.80% (est.).
Length 196.8"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe, and Stude- Width 73.6"
baker Champion. Height 67.2"
Notable changes: No changes. Legroom front NA
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear NA
ering, front door armrests, driver side sun visor and windshield wiper, Headroom front NA
rubber window surrounds, stainless steel front fender and beltline Headroom rear NA
molding, chrome rocker panel molding, hood ornament, small hub- Cargo capacity (cu. ft.) NA
caps, and 6.70 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. P15 $1,345 +11.62% 2955 16,117* NA
DeLuxe 2-Door Club Coupe, 6-p. P15 $1,409 +12.00% 3005 10,400* NA
DeLuxe 2-Door Sedan, 6-p. P15 $1,382 +12.27% 2995 49,918* NA
DeLuxe 4-Door Sedan, 6-p. P15 $1,440 +12.15% 3030 120,757* NA
TOTALS Avg. Price $1,394 +12.01% Production 56,646 -20.78%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

Special DeLuxe
The Plymouth Special DeLuxe.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1942 through first series 1949.
Percentage of divisions sales volume: 86.20% (est.). Cars Station Wagon
Primary competition: Chevrolet Fleetmaster, Dodge Wheelbase 117.0" 117.0"
Deluxe, Ford Super DeLuxe, and Nash 600. Length 196.8" 195.6"
 177 1948 Pontiac

Notable changes: No changes. Measurements (cont.)

Major standard equipment: Broadcloth interior trim, rub-
ber floor covering, front door armrests, dual sun visors, Cars Station Wagon
electric clock, glove box lock, dual windshield wipers, Width 73.6" 73.6"
stainless steel windshield surround, stainless steel front Height 67.2" NA
fender and beltline molding, chrome rocker panel mold- Legroom front NA NA
ing, hood ornament, small hubcaps, and 6.70 15 BSW Legroom rear NA NA
tires. Convertible adds: Leather interior trim and power
top. Station Wagon adds: Vinyl interior and removable
Headroom front
Headroom rear
NA
NA
NA
NA
1
2nd and 3rd row seats. Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
17.0
NA
17.0
9
4
Models Available 8
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Coupe, 3-p. P15 $1,439 +12.60% 2950 31,399* NA
Special DeLuxe 2-Door Club Coupe, 6-p. P15 $1,503 +12.50% 3020 156,629* NA
Special DeLuxe 2-Door Sedan, 6-p. P15 $1,471 +12.38% 3030 125,704* NA
Special DeLuxe 2-Door Convertible, 5-p. P15 $1,857 +12.34% 3225 15,295* NA
Special DeLuxe 4-Door Sedan, 6-p. P15 $1,529 +12.26% 3045 514,986* NA
Special DeLuxe 4-Door Station Wagon, 8-p. P15 $2,067 +10.89% 3320 12,913* NA
TOTALS Avg. Price $1,644 +12.09% Production 353,832 +14.57%
*Model year production totals for 19461948. Total estimated production and change from LY is total for 1948, compared to 1947 total.

PONTIAC
A fine car made even finer.

Pontiac made news this year with the first in its price This larger opening still had four horizontal bars, but now
field introduction of GMs Hydra-Matic. Available on any had seven vertical bars spaced evenly behind, creating an
model, with any engine, this new fully automatic trans- egg-crate effect. The top horizontal bar carried the Pontiac
mission had proven its dependability during World War II name in block letters. Parking lights were moved up and
in battlefield use, as well as in several years in the hands of inside of the headlights. A revised Chief Pontiac hood
Oldsmobile and Cadillac customers. Refinements were emblem sat atop the grille, and new Silver Streaks ap-
made to the engine and chassis, but as the sales literature peared with three bands of chrome and body color paint in-
pointed out the big story was one of the greatest contri- serts between each strip. Atop the hood was a new Chief
butions to driving comfort and convenience in the history Pontiac hood ornament with a red plastic insert resembling
of the motor car: the General Motors Hydra-Matic Trans- feathers that could be ordered with an optional light.
mission. It was obviously a feature desired by consumers, Bodyside stainless trim and the fender speed lines were
as fully 70 percent of 1948 Pontiacs delivered were equipped eliminated from all base models, except for the rocker panel
with the new transmission. molding and hood side script which read Silver Streak on
Once again, Pontiac seemed to take the lead in en- 6-cylinder models and Silver 8 Streak on 8-cylinder mod-
suring that there were enough visual differences to distin- els. The front fender chrome speed lines were replaced on
guish between each model year in the immediate postwar the new DeLuxe models by a single, bulkier trim piece.
period. The main difference up front was that the upper Gravel shields on base models were black rubber, and
grille bar ends were flattened, creating a larger opening. chrome on DeLuxe models.
1948 Pontiac 178
Interiors received some attention in the new DeLuxe All the changes, and the benefit of an extended 1948
models, which were available in both series, and on all body model year (15 months), put Pontiac on pace for a best ever
styles, except the Torpedo Business Coupe and 2-Door fourth place rank in model year production. Not until 1959,
Sedan. DeLuxe model interiors featured custom-type but- with the introduction of Wide-Track Pontiacs, would the
ton-back upholstery, two-tone door panels, and mahogany division again reach that position. Third place finishes
finish trim on the instrument panel, all doorsills and win- would carry Pontiac through most of the 1960s.
dow surrounds.

Torpedo 2-Door Sedan

Streamliner DeLuxe 4-Door Sedan

Torpedo DeLuxe 2-Door Convertible Torpedo DeLuxe 2-Door Convertible

and 4-Door Station Wagon

Model year production: 245,479, up 5.60% from 1947. First digit indicates assembly plant code from above. Second
Domestic market share: 7.60% (4th place). digit indicates engine installation, 6 for 6-cylinder and 8 for
Base price range: $1,500 to $2,442. 8-cylinder. Third and fourth digits are series code: PA = Se-
Pontiac average base price: $1,786, up 5.43%. ries 25 (Torpedo 6) and Series 27 (Torpedo 8); PB = Series
Introduction date: January 1948. 26 (Streamliner 6) and Series 28 (Streamliner 8). (Series
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), code consists of year code P and corporate body designation
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS A or B). Remaining digits are sequential number by plant
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE and series with beginning number of 1001 and ending num-
(W). ber as follows in the chart below. Style number is located on
Serial number identification: Eight to nine digit code lo- body tag on cowl under hood.
cated on left side of cowl under hood and read as follows:

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Wilmington
25 PA Torpedo 6 3429 5150 3454 5303 5301 25366 4575
26 PB Streamliner 6 2926 4765 2951 5552 4350 18146 3772
27 PA Torpedo 8 2820 4368 2720 4134 5471 18933 3854
28 PB Streamliner 8 7603 13302 7776 16561 12359 61682 10616

Powertrains
Compression
Engine Ratio Gross HP Transmission Series 25 and 26 Series 27 and 28
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 93.5 3-speed manual S -
Hydra-Matic $185 -
 179 1948 Pontiac
Compression
Engine Ratio Gross HP Transmission Series 25 and 26 Series 27 and 28
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 107.5 3-speed manual - $48
Hydra-Matic - $233
*7.5:1 compression ratio is optional.

Major Options Paint Colors 1

Torpedo Streamliner Code 9
Venti-heater, under seat heater
and defroster $ $
Black
Mariner Blue Metallic
4800
4801
4
Windshield washer
Rear window wiper
$
-
$
$11
Parma Wine Metallic
Belgian Gray Metallic
4802
4804
8
Master 5-tube radio $ $ Frances Ivory 4805
Air Mate 7-tube radio $ $ Rio Red 4806
Air King 8-tube radio $ $ Genesee Green Metallic 4807
Radio antenna $ $ Oyster Gray 4809
Clock $ $ Oyster Gray over Belgian Gray Metallic 4814
Rear fender skirts $ $ Volunteer Green Metallic over
Hubcaps $ $ Genesee Green Metallic 4817
Wheel trim rings $ $ Oyster Gray over Blue Lake Blue Metallic 4818
White sidewall discs $ $ Blue Lake Blue Metallic over Oyster Gray 4819
Options common to most models. Items may be standard
equipment, optional at different pricing, or unavailable on cer-
tain models. This chart is only a guide.

Torpedo
Even Finer in Appearance. Even Finer in Dependability.
Even Finer in Performance. Even Finer in Quality.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1941 through 1948.
Wheelbase 119.0"
Percentage of divisions sales volume: 34.47%.
Length 204.5"
Primary competition: Dodge Custom, Mercury, Nash 600, and Stude- Width 75.8"
baker Champion Regal. Height 66.0"
Notable changes: Restyled grille and trim and detail changes. Legroom front 42.5"
Major standard equipment: Grey cloth upholstered full-width cushion Legroom rear 41.5"
seats, front and rear rubber floor mat, rubber covered safety-tread con- Headroom front 36.8"
cealed running boards, automatic interior lighting, dual windshield Headroom rear 36.8"
wipers, dual sun visors, trunk lock, stainless individual window sur- Cargo capacity (cu. ft.) 17.5
rounds, beltline molding and rocker panel molding, rubber rear fender Fuel capacity (gals.) 17.0
gravel shield, hubcaps, and 6.00 16 BSW tires. Convertible adds:
Cloth and leather upholstery and body-color instrument panel.
DeLuxe models add: Button-back upholstery, mahogany interior trim,
DeLuxe steering wheel, stainless steel full window surround, front
fender stainless and wheel trim rings, and chrome gravel guard.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Torpedo 2-Door Business Coupe, 3-p. 2527B $1,500 +8.15% 3230 NA NA
Torpedo 2-Door Sport Coupe, 5-p. 2527 $1,552 +7.93% 3220 NA NA
Torpedo 2-Door Sedan Coupe, 5-p. 2507 $1,614 +8.76% 3275 NA NA
1948 Pontiac 180
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Torpedo 2-Door Sedan, 5-p. 2511 $1,583 +8.95% 3280 NA NA
Torpedo 4-Door Sedan, 5-p. 2519 $1,641 +8.53% 3320 NA NA
Torpedo DeLuxe 2-Door Sport Coupe, 5-p. 2527D $1,641 NEW 3230 NA NEW
Torpedo DeLuxe 2-Door Sedan Coupe, 5-p. 2507D $1,704 NEW 3275 NA NEW
Torpedo DeLuxe 2-Door Convertible Coupe, 5-p. 2567D $2,025 +9.28% 3525 NA NA
Torpedo DeLuxe 4-Door Sedan, 5-p. 2519D $1,731 NEW 3340 NA NEW
TOTALS Avg. price $1,666 +6.60% Production 84,622 -18.47%
*Production figures kept by series and transmission attachment, not body style: Series 25, Synchromesh 13,937 + Hydra-Matic 25,325 = 49,262. Series 27, Synchro-
mesh 11,006 + Hydra-Matic 24,294 = 35,360.

Streamliner
Even Finer in Appearance. Even Finer in Dependability.
Even Finer in Performance. Even Finer in Quality.

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub-series). Measurements

Current bodystyle lifespan: 1941 through 1948.
Percentage of divisions sales volume: 65.53%. Cars Wagon
Primary competition: Dodge Custom, Mercury, Nash 600 Custom, and Wheelbase 122.0" 122.0"
Oldsmobile 60 Series. Length 210.3" 210.3"
Notable changes: Restyled grille and trim and detail changes. Width 76.7" 76.7"
Major standard equipment: Cloth upholstered full-width cushion seats, Height 65.3" 69.4"
assist straps, robe cords, front and rear rubber floor mat, rubber cov- Legroom front 42.5" 42.5"
ered safety-tread concealed running boards, front door armrests, dual Legroom rear 42.5" NA
sun visors, trunk lock, stainless individual window surrounds, beltline Headroom front 36.5" NA
molding and rocker panel molding, rubber rear fender gravel shield, Headroom rear 36.0" NA
and 6.50 16 BSW tires. Station wagon adds: Leatherette (vinyl) up- Cargo capacity (cu. ft.) 20.5 NA
holstery, steel cowl, windshield pillars and underbody with mahogany Fuel capacity (gals.) 17.0 17.0
and natural wood finish framework, and reinforced leatherette top.
DeLuxe models add: Button-back upholstery, mahogany interior trim,
DeLuxe steering wheel, stainless steel full window surround, front
fender stainless and wheel trim rings, and chrome gravel guard.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Streamliner 2-Door Sedan Coupe, 5-p. 2607 $1,677 +8.40% 3365 NA NA
Streamliner 4-Door Sedan, 5-p. 2609 $1,727 +8.07% 3450 NA NA
Streamliner 4-Door Station Wagon, 8-p. STAWAG $2,364 +5.77% 3755 NA NA
Streamliner DeLuxe 2-Door Sedan Coupe, 5-p. 2607D $1,766 NEW 3370 NA NEW
Streamliner DeLuxe 4-Door Sedan, 5-p. 2609D $1,817 NEW 3455 NA NEW
Streamliner DeLuxe 4-Door Station Wagon, 6-p. STAWAGD $2,442 +5.62% 3696 NA NA
TOTALS Avg. price $1,966 +2.21% Production 160,857 +25.02%
*Production figures kept by series and transmission attachment, not body style: Series 26, Synchromesh 13,834 + Hydra-Matic 23,858 = 37,742. Series 28, Synchro-
mesh 24,646 + Hydra-Matic 98,469 = 123,115.
 181 1948 Studebaker

STUDEBAKER
First in style ... first in vision ... first by far with a postwar car!
1
9
Following upon the success of the 1947 cars, Stude- Curiously, Studebaker listed a Commander 3-passen-
baker wisely chose to make few changes. Powertrains were ger coupe for 1948, but no record of production can be 4
once again a continuation of the prewar designs with minor
changes. Interiors similarly were left alone, but the top-of-
found in industry sources. Apparently it was felt that 3-pas-
senger coupes sold better in the cheaper Champion series,
8
the-line Land Cruiser did add nylon upholstery to its stan- as most competitors similarly were offering this body style
dard equipment list. Only on the outside could any sig- only in their lowest priced lines. Studebaker would also list
nificant changes be found. the 3-passenger Commander coupe for 1949, but again no
Up front, for the Commander, last years painted di- records of actual production were found.
vider bars were now chromed. A larger chrome top bar and Sales of convertibles in both series increased greatly for
additional chrome in the center of the grille completed the 1948, as the body style gained popularity in all segments of
new look. On the Champion, fewer horizontal bars were the automotive market. Also fast becoming one of the top
used in the center section, and the outer vertical bars were selling Studebaker models, the Land Cruiser began to be
replaced by an eggcrate grille two rows high and four highlighted in much of the advertising for the year. And,
columns across. As chrome availability went up and prices for the first and last time in the postwar period, Stude-
came down, decorative options like chrome front fender or- bakers model year production ranking would surpass
naments became more popular. Also new was the addition Oldsmobile, with a total market share of 5.78%.
of series designation in script to the front left hood corner.

Commander Regal DeLuxe 2-Door Convertible

Commander Regal DeLuxe Land Cruiser
4-Door Sedan

Model year production: 186,526, up 15.50% from 1947. Serial number identification: Seven digit code located on left
Domestic market share: 5.78% (7th place). front door lock pillar and read as follows: First digit indi-
Base price range: $1,535 to $2,431. cates series (Champion = G; Commander = 4), followed by
Studebaker average base price: $1,880, up 10.52%. six digit sequential serial number by series and assembly
Introduction date: November 1947. plant as in chart that follows.
Assembly plants: Los Angeles, CA and South Bend, IN.

Serial Numbers by Assembly Plant

Assembly plant Beginning Ending
Los Angeles, CA Champion 827301 839550
Los Angeles, CA Commander 820501 832598
South Bend, IN Champion 314501 399772
South Bend, IN Commander 287001 360743
1948 Studebaker 182

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 80 3-speed manual S -
Overdrive $85 -
226.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 94 3-speed manual - S
Overdrive - $91
*7.1:1 compression ratio is optional.

Major Options Paint Colors

Champion Commander Code
Heater $61 $61 Velvet Black W-ND*
Windshield washer $ $ Alleghany Gray Light W-RG
Electric clock $ $ Holiday Red W-SE
Starline 6-tube radio $81 $81 Shenandoah Green Light W-SH
Skyway 8-tube radio $ $ Tulip Cream W-SS*
Hood ornament $ S Balsam Green Metallic W-SY*
Hill-Holder $ $ Silver Gray Metallic W-SZ*
Hubcaps $ $ Gala Brown Metallic W-TB*
Wheel trim rings $ $ Cumberland Blue Metallic W-TD*
White sidewall discs $ $ Boulevard Gray W-TL
Whitewall tires $ $ Melody Blue W-TO
Options common to most models. (S = Standard equip-
Parkway Green W-TP
ment) Items may be standard equipment, optional at Iroquois Blue W-TR
different pricing, or unavailable on certain models. This Peacock Green W-TS
chart is only a guide. Rodeo Tan W-TT
Varsity Maroon Metallic W-TV*
*These are the only colors available on convertibles.

Champion
A new kind of motoring.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Wheelbase 112.0"
Percentage of divisions sales volume: 65.08%.
Length 192.8"
Primary competition: Chevrolet Stylemaster, Ford DeLuxe and Ply- Width 69.8"
mouth DeLuxe. Height 60.7"
Notable changes: Minor trim and detail changes. Legroom front 40.5"
Major standard equipment: Cloth upholstery, rubber floor mat, deluxe Legroom rear 39.5"
steering wheel and horn ring, front door armrests, dual sunvisors, au- Headroom front 36.8"
tomatic dome light switch, automatic courtesy lights (except 3-passen- Headroom rear 34.0"
ger coupe), black rubber gravel shield, bumper guards, and 5.50 15 Cargo capacity (cu. ft.) NA
BSW tires. Regal DeLuxe adds: Stainless steel window moldings, Fuel capacity (gals.) 17.0
chrome gravel shield, and rocker panel moldings. Convertible adds:
Cloth and vinyl interior.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Champion DeLuxe 2-Door Coupe, 3-p. 7G-Q1 $1,535 +11.39% 2590 3,783 -27.54%
 183 1948 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Champion DeLuxe 2-Door Coupe, 5-p. 7G-C3 $1,630 +10.73% 2670 5,499 -28.31%
Champion DeLuxe 2-Door Sedan, 6-p. 7G-F3 $1,604 +10.93% 2675 10,203 -6.05%
Champion DeLuxe 4-Door Sedan, 6-p. 7G-W3 $1,635 +10.62% 2720 21,436 -10.53%
Champion Regal DeLuxe 2-Door Coupe, 3-p. 7G-Q2 $1,609 +10.89% 2615 823 -75.64%
Champion Regal DeLuxe 2-Door Coupe, 5-p. 7G-C5 $1,704 +10.22% 2690 8,982 -0.87%
Champion Regal DeLuxe 2-Door Sedan, 6-p.
Champion Regal DeLuxe 2-Door Convertible, 5-p.
7G-F5
7G-S2
$1,677
$2,059
+10.33%
+8.25%
2685
2865
9,471
9,996
-25.41%
+344.07%
1
Champion Regal DeLuxe 4-Door Sedan, 6-p.
TOTALS
7G-W5
Avg. price
$1,709
$1,685
+10.19%
+10.32%
2725 30,494
Production 100,687
+1.65%
-4.20%
9
4
8
Commander
Miles ahead in quality!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 34.92%. All except
Primary competition: Chevrolet Fleetmaster, Ford Super Land Cruiser Land Cruiser
DeLuxe, Nash 600 and Plymouth Special DeLuxe. Wheelbase 119.0" 123.0"
Notable changes: Minor trim and detail changes. Length 204.4" 208.4"
Major standard equipment: Cloth upholstery, rubber floor Width 69.8" 69.8"
mats, deluxe steering wheel and horn ring, front door arm- Height 61.3" 61.3"
rests, dual sunvisors, automatic dome light switch, auto- Legroom front 40.5 NA
matic courtesy lights (except 3-passenger coupe), black rub- Legroom rear 39.5 NA
ber gravel shield, full wraparound bumper with bumper Headroom front 36.8 NA
guards, and 6.50 15 BSW tires. Regal DeLuxe adds: Headroom rear 34.0 NA
Stainless steel window moldings, chrome gravel shield, and Cargo capacity (cu. ft.) NA NA
rocker panel moldings. Convertible adds: Cloth and vinyl Fuel capacity (gals.) 17.0 17.0
interior.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 2-Door Coupe, 3-p. 15A-Q1 $1,856 +11.74% 3070 * *
Commander DeLuxe 2-Door Coupe, 5-p. 15A-C3 $1,951 +11.17% 3150 2,913 +6.24%
Commander DeLuxe 2-Door Sedan, 6-p. 15A-F3 $1,925 +11.34% 3165 1,440 +162.77%
Commander DeLuxe 4-Door Sedan, 6-p. 15A-W3 $1,956 +11.07% 3195 8,898 +155.32%
Commander Regal DeLuxe 2-Door Coupe, 3-p. 15A-Q2 $1,977 +11.01% 3085 * *
Commander Regal DeLuxe 2-Door Coupe, 5-p. 15A-C5 $2,072 +10.45% 3165 11,529 +9.21%
Commander Regal DeLuxe 2-Door Sedan, 6-p. 15A-F5 $2,045 +10.54% 3175 1,661 -23.07%
Commander Regal DeLuxe 2-Door Convertible,
5-p. 15A-S2 $2,431 +8.72% 3385 7,982 +431.07%
Commander Regal DeLuxe 4-Door Sedan, 6-p. 15A-W5 $2,077 +10.36% 3215 15,685 +15.85%
Commander Regal DeLuxe Land Cruiser 4-Door
Sedan, 6-p. 15A-Y5 $2,265 +10.87% 3280 35,731 +74.14%
TOTALS Avg. price $2,056 +10.67% Production 85,839 +52.20%
*Commander 3-passenger coupes are listed in industry references but appear never to have been produced, unless the production was combined with the same body style
in the Champion series.
 1949
The Big Three, and Nash, finally brought their all- brake linings on its cars, and the Crown Imperial intro-
new postwar cars to market for 1949. This meant that, with duced self-energizing 4-wheel hydraulic disc brakes. Chrys-
few exceptions, nearly all 1949 automobiles were of post- ler also introduced a new safety feature, the padded dash-
war design. Exceptions were the Buick Special and Cadil- board, as an option on some models.
lac Series 75 Fleetwood, both of which would be redesigned Chrysler reached several important events and mile-
for the 1950 model year. When the model year was over and stones this year. Most important to its future was the hir-
the final model year production reported, the 1949 model ing of Virgil Exner, who came to Chrysler from Studebaker
year resulted in the largest percentage increase over the prior Corporation. Exner would finally give Chrysler a chance to
year of any season in the postwar period, more than 60 per- enjoy the styling leadership that General Motors had en-
cent. To be fair, there would be larger increases in terms of joyed since the mid-thirties. During the 1949 model year,
volume, but the fact remains that the new 1949 models the 5 millionth Dodge car and the 1 millionth DeSoto were
were of major importance to all the major manufacturers built. This year Chrysler marked its 25th anniversary. Also
profits. noteworthy, Chrysler increased its emphasis on West Coast
Chrysler Corporation handled the introduction of production with Plymouth and Dodge assembly beginning
their new postwar models differently than GM and Ford, at the San Leandro, California, plant and Dodge begin-
with a first series of 1949 models being carried-over 1948 ning assembly at the Los Angeles plant.
cars. The truly new 1949 models were introduced later in All-new Ford, Mercury, and Lincoln designs were in-
the model year and are commonly referred to as the second troduced this year. Original plans were for the body used
series 1949 models. For purposes of the reference, the first by the 49 Mercury to have been the Ford, and the Lincoln
series cars are included with the 1948 models, and only the body was to be shared with Mercury. But, by the time the
second series cars are presented here in the 1949 section. war ended and work resumed on new postwar cars, it was
The downside to this strategy was that Ford and GM had decided that the Ford should have a more conservative style,
the opportunity to get their new cars in the hands of con- so a new car was designed for Ford. All divisions used a
sumers quicker. But on the upside, Chrysler had the ad- slab-sided look, with front and rear fenders blended into
vantage of touting that they had the newest postwar cars, the overall styling, making Ford the first of the Big Three
an advantage it would hold for at least a few years. to completely do away with separate rear fender lines. The
A new and smaller Dodge Wayfarer was introduced Ford became known as the Shoe Box Ford because of its
this year that shared some of its body and chassis compo- overall boxy appearance. Mercury received what was to have
nents with Plymouth, while larger Dodges shared their been the Ford body and shared it with the new smaller se-
body and chassis with DeSoto. Plymouth introduced its ries Lincoln. This body was also a slab-sided design, but
first all-steel station wagon, named the Suburban. An ex- had an upper feature line and more curves, contributing to
perimental 2-door hardtop model was built with a New- a bulkier look. The new top line Lincoln Cosmopolitan re-
port body and proved to be a preview of what was to come ceived its own unique body and styling. Unfortunately with
for 1950. All Chrysler Corporation cars this year utilized the new Lincolns introduction, the V12 engine was gone,
key-start ignition in place of the old-style, pushbutton and in its place was a new flat-head style V8 engine.
starting. Dodge introduced a new semi-automatic trans- General Motors new styling was at the opposite ex-
mission, named Gyromatic. Chrysler also introduced bonded treme from Ford, with curved lines and rear fenders that

184
 185 1949
still appeared as separate entities from the main body. Even key was in the hatchback design of the luggage compart-
though they didnt have the latest fad in styling, the GM ment opening. Trunk lid and rear window opened upward
cars were debatably the nicest looking of the Big Three new as a single unit, while the vertical portion of the trunk
cars, particularly in the smaller A-bodied Chevrolet and opened downward like a truck tailgate, allowing greater ac-
Pontiac lines and the Buick Super and Roadmaster series. cess to the interior space. Chrysler had used a similar con-
Adding to the attractive styling was a series of new 2-door cept in its Suburban models, but they used a one-piece
hardtop models. Cadillac was first with the Coupe de Ville, trunk lid design. The second new model was the Frazer 4-
followed later in the year by the Oldsmobile 98 Holiday and door convertible. Having fixed side window frames, it did
Buick Roadmaster Riviera hardtops. Chrysler had dabbled not have a totally unobstructed open top, but it was unique
with the hardtop concept in its Town & Country line, with in being the only 4-door convertible available in the post-
a 2-door hardtop version of the stylish convertible, but it war period until the introduction of the 1961 Lincoln 4- 1
was not really meant for mass sales volume and was not con- door convertible.
sidered the first production hardtop, with that distinction Packard celebrated its Golden Anniversary this year. 9
being given to General Motors.
Other news from the General included the introduc-
Since Packard practice was not to follow a set model year
change, but rather design changes when needed and intro-
4
tion of the industrys first high-compression V8 engines. duce them by series numbers, the 1949 model year would 9
Oldsmobile introduced the Rocket V8 engine, a name that have two series of Packards; both 22nd and 23rd series cars
set the theme for Oldsmobile engines, exterior styling and were produced this year. The 23rd series Packards were in-
marketing for the next twenty years. The Rocket was the troduced on May 2, 1949, the date of the anniversary, and
first modern OHV V8 engine in mass production in the were meant to celebrate the event, but they only received
growing mid-price range. The engine would gain fame on trim and detail changes. Grumblings from engineers about
the developing stock car racing circuit, with many wins to the 23rd series bathtub styling caused many internal cor-
its credit. Cadillac also introduced its first modern OHV porate issues and work immediately began on the 24th se-
V8 this year, becoming the first American luxury car with ries cars, which would be introduced for 1951. Also causing
this type of engine. The Cadillac engine would become the issues within Packard was its marketing departments in-
choice of small manufacturers building lightweight perfor- sistence on building lower priced postwar cars, a strategy
mance and racing cars. that was proving financially disastrous. This at a time when
As a tribute to the overall design and performance of Packard could have sold as many luxury cars as it could pro-
the 1949 Cadillac, upstart magazine Motor Trend conducted duce in the postwar sellers market. Executives finally ad-
a review of all the 1949 cars and awarded their first ever Car mitted that Packard was now in the class of Buick and
of the Year award to Cadillac. Being the magazine was vir- Chrysler, and that Cadillac, Lincoln and Imperial were no
tually unknown at the time, Cadillac declined to accept longer its true competition. Although the Custom Packard
the award, but later when it received the same honor in was in the Cadillac class, it was not produced in quantity
1952, Cadillac decided the award was a true acknowledge- and was not a real moneymaker. By the time Packard re-
ment of its automobiles and graciously accepted. To make turned to compete with Cadillac it was too late.
things even better for GM, a 1949 Oldsmobile 88 Con- New this year was Packards first automatic transmis-
vertible with a Rocket V8 was selected as the official pace sion, named Ultramatic Drive. Packard had started work on
car of the 1949 Indianapolis 500 race. an automatic transmission in 1944, wanting to better GMs
Nash followed the more trendy fashion of slab-sided Hydra-Matic transmission. Like Buick engineers, Packard
body design and introduced what they termed the new Air- felt the best way to go was with a torque converter that
flyte models. Because of their smooth, rounded lines, they eliminated the multiple gear changes required in a 4-speed
would become known as the Bathtub Nash, a reference Hydra-Matic. Packard developed a torque converter with
to their resemblance to an upside down bathtub. Despite the highest degree of torque multiplication in the industry
the appearance, or maybe because of its uniqueness, the plus a final direct-drive feature that locked the transmis-
Nash would enjoy sales success that would eventually help sion driveline. Once direct-drive was engaged, power went
push it ahead of Hudson. Speaking of Hudson, few changes straight through the torque converter and a conventional
were made to the new-for-48 design. clutch delivering power in a conventional fashion operat-
Kaiser-Frazer Corporation was already beginning to ing with no slip.
notice a sales decline, only three seasons into their new ven- Studebaker continued for a third year with few
ture. A couple of new body styles were introduced to fix changes to its cars. With the introduction of so many new
that situation with varying degrees of success. Kaiser added models from its competition within a one-year period,
a utility sedan that combined the cargo capacity of a sta- Studebaker prices finally begin to stabilize, due to the com-
tion wagon with the comforts of a traditional sedan. The petitiveness that was settling in. While the strategy was
1949 Buick 186
good for increasing volume, it did nothing to help the cor- the 2R Series. Robert Bourke, Raymond Loewys styling
porate bottom line in the short term, an issue Studebaker chief, created this all-new postwar design. During its five
had to deal with over the remainder of its existence. year run, the 2R styling stayed basically the same with few
Crosley cars continued unchanged, but the sheetmetal minor changes. The hood ornament came from the Stude-
COBRA engine had developed problems which would baker Champion car. The 2Rs cab style, known as the C
eventually slow sales, with only 7,431 cars produced for cab, was manufactured until 1964 for the heavy-duty
1949. The engine was quickly replaced with a cast-iron trucks and until 1959 for the light duty trucks.
unit, which was even retrofitted into early models. The
Crosley earned the distinction of being one of the first
American cars to have disc brakes (late in the model year), 1949 Overview and Changes
and it was one of the first low-priced cars to have turn sig- from Prior Year
nals as standard equipment on some of its models. The new
Total industry production: 5,168,308, up 60.09%.
Hotshot also earned the distinction of being the first post-
Number of manufacturers for model year: 19, no change.
war sports car produced in America.
Number of models and body types offered: 217, up from
Chevrolet, Dodge, Ford, GMC, International and
212.
Crosley light-duty trucks entered 1949 basically un-
Industry average base price: $2,360, up 5.94%.
changed. Chevrolets sedan deliveries carried the styling of
Industry base price range: $849 for the Crosley Hotshot
the new Chevy passenger cars, as did a new Pontiac sedan
2-Door Roadster, to $5,334 for the Chrysler Crown
delivery, which was added to give buyers an option of a
Imperial 4-Door, 8-passenger Limousine.
larger 6-cylinder or 8-cylinder power. Studebaker intro-
duced all-new postwar styling for its truck this year with

BUICK
When better automobiles are built, Buick will build them.

Among the first all-new postwar GM cars to be in- feature in various forms. Supers got three on each side, and
troduced was a new C-body line that included the Road- Roadmasters were given four on each side.
master and Super. Looking leaner and trimmer than before, The Roadmaster series was among the first GM cars
the new models still had the characteristic Buick waterfall to receive a 2-door hardtop model, and the only new model
grille bars, set under an over-arching grille bar. Parking in the 1949 Buick line. The Riviera 2-Door Convertible
lamps moved to the tops of the front fenders. Rear styling Hardtop, as it was originally known, was essentially that
was simple and rounded with vertical taillamps set low in a Roadmaster Convertible with a steel hardtop welded into
the fenders. The body sides were generally smooth with a place. The styling was particularly nice on the 1949 Buick,
horizontal beltline running the length of the car. The fa- with its already clean and uncluttered looks.
miliar Buick body line running down from the front to- For 1949, several manufacturers offered a first series
wards the rocker panel, then sweeping up over the rear 1949 model line and then a second series 1949 model as the
wheel arch would disappear this year, but would return in new postwar designs became ready for production. In the
1950 in the form of chrome trim, beginning a run of sev- GM house, the Buick Special was the only such car, but it
eral years in which the sweep spear would be highlighted did not take the first and second series route. Instead the
in chrome. Another styling feature that would become a first-series 1949 models were carry-overs from the 1948
Buick trademark began this year. The porthole, or Ven- model year, riding on smaller 6.50 15" wheels, and the
tiport as Buick would call it in later years, was for 1949 a second series cars would officially be known as the 1950
round chrome trim piece mounted on the side of the front Buick Special. Introduced midway through the 1949 model
fenders. This unique styling touch gave the Buick a slightly year, they shared the look of the remainder of the Buick
customized look and quickly became a popular regular trim lineup, though it was not identical as the Special still uti-
 187 1949 Buick
lized the GM B-body. However, the new Special sported 1948 selling season. Engines continued in the same config-
the front grille and bumper styling that would appear on uration as prior years, with the Dynaflow equipped engines
the entire 1950 Buick line. having slightly higher compression and horsepower. The
Powertrain changes were few, with the Super adding only other significant chassis change was the switch to
Dynaflow to its optional features list midway through the smaller 15 inch wheels on the Special series.

1
Super 4-Door Sedan
9
Roadmaster 4-Door Estate Wagon
4
Roadmaster 2-Door Riviera Hardtop 9
Model year production: 316,703, up 54.86% from 1948. lows: 1st digit indicating assembly plant code from above,
Domestic market share: 6.13% (4th place). followed by sequential number by plant Flint, 15020984
Base price range: $1,787 to $3,734. to 15348304; Southgate, 25030001 to 25332419; Linden,
Buick average base price: $2,642, up 8.98%. 35036001 to 35333911; Fairfax, 45043001 to 45335606;
Introduction date: November 1948. Wilmington, 55050001 to 55517948 and 55417001 to
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, 55417948; Atlanta, 65054001 to 65337687; Framingham,
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); 75057001 to 75338786. Style number can be found on
Atlanta, GA (6); and Framingham, MA (7). body identification plate. Ionia denotes the builder of
Serial number identification: Eight digit code read as fol- wagon bodies for Buick.

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Super Roadmaster
248 CID, 2-bbl., valve-in-head, 8-cyl. 6.3:1 110 3-speed manual S - -
248 CID, 2-bbl., valve-in-head, 8-cyl. 6.6:1 115 3-speed manual - S -
6.9:1 120 Dynaflow Drive Automatic - $212 -
320.2 CID Fireball, 2-bbl., valve-in-head, 8-cyl. 6.9:1 150 Dynaflow Drive Automatic - - S

Major Options Paint Colors

Special Super Roadmaster Code
Weather-Warden heater/defroster $ $ $ Black 1
Sonomatic AM radio $ $ $ Bahama Blue Metallic 2
Auxiliary driving lights $ $ $ Sunmist Gray Metallic 3
Exterior spotlight $ - - Verde Green Metallic 4
Automatic windshield washers $ $ $ Elan Blue Metallic 5
Rear window wiper $ - - Sequoia Cream 7
E-Z-I non-glare rear view mirror $ $ $ Cumulus Gray 8
Outside rear view mirror $ $ $ Regency Blue Metallic 9
White sidewall tires $ $ $ Allendale Green Metallic 10
Options common to most models. (= Not Available) Items may be stan-
Gala Green Metallic 11
dard equipment, optional at different pricing, or unavailable on certain Royal Maroon #2 Metallic 12
models. This chart is only a guide. Cirrus Green Metallic 13
Old Ivory 14
Calvert Blue Metallic 15
Mariner Blue Metallic 16
1949 Buick 188

Special
The sprightly Special.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1941 through 1949.
Wheelbase 121.0"
Percentage of divisions sales volume: 3.29%.
Length 207.5"
Primary competition: Dodge Meadowbrook, Kaiser, Nash 600, Width 77.5"
Oldsmobile 76, Pontiac Streamliner, and Studebaker Commander. Height 65.1"
Notable changes: No significant changes. Legroom front 42.5"
Major standard equipment: Cloth seats, rubber floor mats, front ash re- Legroom rear 42.5"
ceiver, black Tenite steering wheel, turn signals, automatic choke, twin Headroom front 38.0"
stainless moldings on front and rear fenders, full-length chrome belt Headroom rear 35.8"
molding, full-length lower rocker panel molding, front and rear Cargo capacity (cu. ft.) 17.5
bumper guards, rear fender skirts, and 6.50 15, 4-ply BSW tires. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedanet, 6-p., Model 46S 4407 $1,787 +3.00% 3625 4,631 -57.02%
Special 4-Door Sedan, 6-p., Model 41 4409 $1,861 +2.87% 3695 5,777 -56.65%
TOTALS Avg. price $1,824 +2.93% Production 10,408 -56.82%

Super
Looks fine for 49. Now available with Dynaflow Drive.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1949.
Percentage of divisions sales volume: 69.52%. Cars Wagon
Primary competition: Chrysler Windsor, DeSoto Custom, Frazer, Kaiser Wheelbase 121.0" 121.0"
DeLuxe, and Oldsmobile 88. Length 209.5" 209.5"
Notable changes: Completely redesigned. Width 78.5" 78.5"
Major standard equipment: Cloth interior trim, front rubber floor mats Height 63.4" NA
with rear floor carpet, pilot centered recessed instrument panel, lower Legroom front 43.5" 43.5"
body full-length stainless trim, 3 round Ventiports with series designa- Legroom rear 42.7" NA
tion in chrome script on both front fenders, rear fender skirts, full wheel Headroom front 35.5" 37.5"
discs, and 7.60 15, 4-ply BSW tires. Convertible adds: Leather interior Headroom rear 35.4" 37.3"
trim, power convertible top, power seat, and power windows. Cargo capacity (cu. ft.) NA 82.0
Fuel capacity (gals.) 19.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Sedanet, 6-p., Model 56S 4507 $2,059 +3.62% 3735 65,395 +99.01%
Super 2-Door Convertible, 6-p., Model 56C 4567 $2,583 +2.58% 3985 21,426 +17.01%
Super 4-Door Sedan, 6-p., Model 51 4569 $2,157 +3.35% 3835 131,514 +174.04%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $3,178 +1.73% 4100 1,830 -6.39%
TOTALS Avg. price $2,494 +2.69% Production 220,165 +117.73%
 189 1949 Cadillac

Roadmaster
Extra room, extra view and Dynaflow too
in these bountiful new Buicks for 49.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1949.
Percentage of divisions sales volume: 27.20%. Cars Wagon
Primary competition: Cadillac Series 61, Chrysler New Yorker, Frazer Wheelbase 126.0" 126.0"
Manhattan, Lincoln, Oldsmobile 98, and Packard Super Eight.
Notable changes: Restyled grille and detail changes.
Length
Width
214.2"
78.5"
214.2"
78.5"
1
Major standard equipment: Finer grade upholstery, front rubber floor
mats with rear floor carpet, pilot centered recessed instrument panel,
Height
Legroom front
63.5"
43.5"
NA
43.5"
9
lower body full-length stainless trim, 4 round Ventiports with series
designation in chrome script on both front fenders, rear fender skirts,
Legroom rear
Headroom front
42.7"
35.5"
NA
37.5"
4
full wheel discs, and 8.20 15, 4-ply BSW tires. Estate Wagon adds: Headroom rear
Cargo capacity (cu. ft.)
35.4"
NA
37.3"
82.0
9
Leather interior trim, carpeted cargo floor, and mahogany veneer exte-
rior panels. Riviera Hardtop adds: Leather and cloth interior trim, and Fuel capacity (gals.) 19.0 19.0
power windows. Convertible adds: Leather interior trim, power con-
vertible top, power seat, and power windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Sedanet, 6-p., Model 76S 4707 $2,618 +13.97% 4115 18,415 -10.35%
Roadmaster 2-Dr. Riviera HT, 6-p., Model 76R 4737 $3,203 NEW 4420 4,314 NEW
Roadmaster 2-Dr. Convertible, 6-p., Model 76C 4767 $3,150 +11.03% 4370 8,095 -28.79%
Roadmaster 4-Door Sedan, 6-p., Model 71 4769 $2,735 +13.11% 4205 54,674 +16.22%
Roadmaster 4-Door Estate Wagon, 6-p., Model 79 Ionia $3,734 +8.77% 4490 632 +83.72%
TOTALS Avg. price $3,088 +12.44% Production 86,130 +8.62%

CADILLAC
Cadillac for 1949. The Worlds Most Distinguished Motor Car.

Billed as Cadillacs greatest engineering achievement become a tradition among all manufacturers, the new hard-
in 45 years, an all-new overhead valve V8 engine marked top was given a glamorous or luxurious sounding designa-
its debut in the 1949 Cadillac line. This new engine boasted tion befitting their top of the line status. For Cadillac this
higher performance, better fuel economy and smoother op- nameplate would be the Series 62 Coupe de Ville. This
eration in a lighter, smaller displacement engine. It was a new body style was shared with the Buick Roadmaster Riv-
highly successful powerplant that would become the engine iera and the Oldsmobile 98 Holiday hardtops and early on
of choice for start-up manufacturer Muntz (see Appendix was commonly referred to as a hardtop convertible, which
I: Minor Makes), and for many custom car builders was a literal interpretation of their original construction, a
throughout the early fifties. convertible body and frame with a steel top. The Coupe de
The seasons other big announcement was the addition Ville and Convertible also shared equipment such as stan-
of Cadillacs first two-door hardtop model. In what would dard hydraulic power windows. Beautiful styling and the
1949 Cadillac 190
powerful new V8 garnered the Cadillac line upstart Motor ing lights and wrapping onto the front fender ending at the
Trend magazines first ever Car of the Year award. Unsure leading edge of the wheel opening, giving a more massive
of the new magazines intentions, Cadillac officially de- appearance. Inside was a new horizontal speedometer.
clined to accept the award. Other minor trim changes distinguished the two model
Exterior and interior styling was not greatly changed, years. Finally, with a slightly lowered price, the Series 75
having been all-new just 9 short months earlier on the 1948 Fleetwood entered its final year of production utilizing the
models. Up front was a new two-row egg-crate grille de- prewar turret-top design.
sign and grooved chrome extensions surrounding the park-

Series 60 Special 4-Door Touring Sedan Series 75 Fleetwood 4-Door, 7-passenger Sedan

Series 61 2-Door Coupe Series 62 2-Door Convertible

Model year production: 90,330, up 78.40% from 1948. for engine number (used as serial number). For all cars the
Domestic market share: 1.75% (15th place). number is stamped on front right cylinder block above
Base price range: $2,788 to $5,170. water pump numbered at right angle to crankshaft. Series
Cadillac average base price: $3,908, down 0.61%. motors numbered as follows: 61 496100000 to 496192552;
Introduction date: November 1948. 62 496200000 to 496292554; 60 Special 496000000
Assembly plants: Detroit, MI (1). to 496088221; 75 497500000 to 497577135.
Engine and serial number identification: Nine-digit code

Powertrains
Compression
Engine Ratio Gross HP Transmission All Models
331 CID, 2-bbl., V8 7.50:1 160 3-speed Synchromesh manual S
Hydra-Matic Automatic $200

Major Options
61 62 60 Special 75 Fleetwood
Heater and defroster $ $ $ $
Radio and antenna $ $ $ $
Power windows - $* S S
Outside LH rear view mirror $ $ $ $
Windshield washers $ $ $ $
Full wheel covers $25 $25 $25 S
White sidewall tires $ $ $ $
*Standard on Series 62 Convertible and Coupe de Ville.
Options common to most models. (= Not Available, S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain body styles. This chart is
only a guide.
 191 1949 Cadillac

Paint Colors
Code Code
Black 1 Kingswood Gray Metallic over Tyrolian Gray Metallic 13
Triumph Blue Metallic 2 Vista Gray Metallic over French Gray 15
Dartmouth Green 3 Lucerne Green Metallic 16
Tyrolian Gray Metallic 4 Corinth Blue 17
Cypress Green Metallic 5 Avalon Gray Metallic 18
El Paso Beige Metallic 6 French Gray over Lucerne Green Metallic 19
Horizon Blue 7 Horizon Blue over Triumph Blue Metallic 20
Madeira Maroon Metallic 9 Chartreuse 21
French Gray
Ardsley Green Metallic over Cypress Green Metallic
10
12
Fiesta Ivory 22
1
9
Series 61 4
The smart Cadillac Series Sixty-One.
9
Nameplate year of origin: 1939. Measurements
Current bodystyle lifespan: 1948 through 1949.
Wheelbase 126.0"
Percentage of divisions sales volume: 24.52%.
Length 215.0"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Frazer Width 78.9"
Manhattan, and Lincoln. Height 63.5"
Notable changes: New grille, trim and detail changes. Legroom front 42.3"
Major standard equipment: Dualtone Cord interior trim, full floor cov- Legroom rear 39.3"
ering, chrome rear fender gravel guards, rear fender skirts, directional Headroom front 36.6"
signals, small hubcaps, and 8.20 15 BSW tires. Headroom rear 35.2"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 61 2-Door Club Coupe, 6-p. 6107 $2,788 +2.20% 3835 6,409 +82.02%
Series 61 4-Door Sedan, 6-p. 6169 $2,893 +2.14% 3910 15,738 +209.74%
TOTALS Avg. Price $2,841 +2.16% Production 22,147 +157.46%

Series 62
The brilliant Cadillac Series Sixty-Two.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1949.
Wheelbase 126.0"
Percentage of divisions sales volume: 61.20%.
Length 215.0"
Primary competition: Lincoln Cosmopolitan, Packard Super Eight. Width 78.9"
Notable changes: New grille, trim and detail changes. Height 63.5"
Major standard equipment: Broadcloth and Bedford Cord interior trim, Legroom front 42.3"
rear seat center armrest, full floor carpeting, rocker panel molding, Legroom rear 39.3"
chrome rear fender gravel guards, rear fender skirts, directional signals, Headroom front 36.6"
dual downdraft carburetor with automatic choke, small hubcaps, and Headroom rear 35.2"
8.20 15 BSW tires. Convertible adds: Leather interior trim and Cargo capacity (cu. ft.) NA
Hydra-electric convertible top, front seat and windows. Fuel capacity (gals.) 20.0
1949 Cadillac 192

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Club Coupe, 6-p. 6207 $2,966 +1.85% 3857 7,515 +57.75%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237 $3,497 NEW 4272 2,150 NEW
Series 62 2-Door Convertible, 6-p. 6267 $3,497 +1.60% 4213 8,000 +46.79%
Series 62 4-Door Sedan, 6-p. 6269 $3,050 +1.80% 3951 37,617 +56.76%
TOTALS Avg. Price $3,253 +4.36% Production 55,282 +61.59%

Series 60 Special
The superb Cadillac Fleetwood Sixty Special.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1948 through 1949.
Wheelbase 133.0"
Percentage of divisions sales volume: 12.62%.
Length 226.0"
Primary competition: Packard Custom Eight. Width 78.9"
Notable changes: New grille, trim and detail changes. Height 63.5"
Major standard equipment: Broadcloth interior trim, Hydra-electric Legroom front 42.3"
front seat, power windows, rocker panel molding, rear fender skirts, Legroom rear 39.3"
directional signals, dual downdraft carburetor with automatic choke, Headroom front 36.6"
and 8.20 15 BSW tires. Headroom rear 35.2"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6069 $3,828 +0.21% 4124 11,399 +73.74%
TOTALS Avg. Price $3,828 +0.21% Production 11,399 +73.74%

Series 75 Fleetwood
The Luxurious Cadillac Series Seventy-Five.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1941 through 1949.
Wheelbase 136.0"
Percentage of divisions sales volume: 1.66%.
Length 225.0"
Primary competition: Chrysler Crown Imperial and Packard Custom Width 82.3"
Super Clipper. Height 71.7"
Notable changes: No significant changes. Legroom front 42.0"
Major standard equipment: Broadcloth interior trim, folding rear seat Legroom rear NA
foot rests, full floor carpeting, power front seat, power windows, full- Headroom front 36.8"
length lower body trim molding, hood, bodyside and beltline mold- Headroom rear 35.4"
ings, stainless steel enclosed running boards, rear fender skirts, direc- Cargo capacity (cu. ft.) NA
tional signals, dual downdraft carburetor with automatic choke, large Fuel capacity (gals.) 24.0
hubcaps, and 7.50 16 low pressure BSW tires. 7-passenger and 9-
passenger sedans add: Auxiliary jump seats and power-operated glass
partition in limousines.
 193 1949 Chevrolet

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 6-p. 7519 $4,750 -0.61% 4580 220 -2.22%
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $4,970 -0.58% 4621 595 +19.24%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $5,170 -0.56% 4643 626 +63.87%
Series 75 Fleetwood Business 4-Door Sedan, 9-p. 7523L $4,650 -0.62% 4491 35 -61.11%
Series 75 Fleetwood Imperial Business 4-Door
Sedan, 9-p. 7533L $4,839 -0.60% 4542 25 -60.94%
TOTALS Avg. Price $4,905 -0.59% Production 1,501 +19.13%
1
9
4
CHEVROLET 9

The most Beautiful BUY of all!

The long awaited all-new postwar Chevrolet finally ar- above vertical bars number two and six. A newly styled
rived. Appearing longer, lower and wider, the new styling winged hood emblem and a new hood ornament on a low-
was worth the wait. Following the trend set by the C-bod- ered hood completed the restyled front end. As previously
ied 1948 Buick, Cadillac and Oldsmobile models, the new mentioned, bodysides were flush with the front fenders,
Chevys styling featured front fenders flush with the doors, while rear fenders were less pronounced and wore a stain-
wraparound bumpers front and rear, larger glass areas (par- less steel crown molding. A newly styled deck lid ornament
ticularly at the rear), and smaller rear fenders, mounted on a raised trunk line and vertically mounted rectangular
semi-flush with the bodysides. In actuality, the cars were taillights completed the new rear styling.
lower, but actually measured fractions of an inch shorter Under all the new sheetmetal, the sole engine and
and only about an inch wider. The big improvement was transmission choice was basically unchanged. All models
a seating position for all passengers that was lower and far- rode on new 6.70 15 extra-low pressure tires, which
ther forward, putting all passengers between the axles, in- helped to enhance the lower profile of the new cars, and a
stead of the rear seat riding on top of the axle. This pro- revised Knee-Action front suspension was continued.
vided both a better ride and a lower body height. Fastback Sales of the newly redesigned cars skyrocketed, but on
style Fleetline models were available in both of the newly a model year basis the equally new 1949 Ford was able to
designated series, Special and DeLuxe, as were the notch- out-produce Chevy in the annual battle for supremacy. On
back type Styleline models. a model year production basis, this was due to Ford having
All models wore a new, lower mounted grille, with a longer production run. However, on a calendar year basis,
two horizontal bars containing seven vertical bars between Chevrolet still out-sold and out-produced Ford. The old
them. Above this was an upper horizontal bar with Chev- 1948 Stylemaster series continued as the 1949 Special Style-
rolet block lettering, curving down to meet the top of the line. Two-Door and 4-Door Fleetline models were new ad-
round parking lights mounted within the top of the lower ditions to the line. The previous Fleetmaster series was re-
two horizontal bars. The parking lights were mounted named DeLuxe, and gained an all-steel station wagon.

Special and Fleetline 2-Door Sedan DeLuxe Styleline 4-Door Sedan DeLuxe Styleline 4-Door Station Wagon
1949 Chevrolet 194

Model year production: 1,037,600, up 44.92% from 1948. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 20.08% (2nd place). cated on left front door hinge pillar and read as follows:
Base price range: $1,339 to $2,267. First number indicates assembly plant, followed by series
Chevrolet average base price: $1,605, up 9.21%. designation of GJ for Special or GK for DeLuxe; remaining
Introduction date: December 1948. digits are consecutive serial number, GJ-1001 through 47213
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- and GK-1001 through 128201. Example: 1GJ1001 is a 1949
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, Special built at Flint, MI, serial number 1001. Body style is
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, determined from plate affixed to firewall.
MO (3); and Tarrytown, NY (2).

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl. 6.6:1 90 3-speed manual S

Major Options Paint Colors

All models Code
Heater and defroster $ Black Blank
Deluxe in-dash heater and defroster $ Oxford Maroon Metallic 386
Windshield washer $ Monaco Blue Metallic 387
Deluxe steering wheel $ Grecian Gray 388
Radio $ Vista Gray Metallic 389
Deluxe pushbutton radio $ Live Oak Green Metallic 390
Radio antenna $ Satin Green 391
Hubcaps $ Ice Green Metallic 392
Wheel trim rings $ Live Oak Green Metallic over Satin Green 393
White sidewall tires $ Vista Gray Metallic over Grecian Gray 394
Options common to most models. Items may be standard
Texas Ivory 395
equipment, optional at different pricing, or unavailable Spruce Green Metallic 422
on certain models. This chart is only a guide.

Special
An entirely new kind of motoring in the low-priced field.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 26.13%.
Length 196.9"
Primary competition: Ford Deluxe and Plymouth Deluxe. Width 74.0"
Notable changes: Completely redesigned. Height 63.6"
Major standard equipment: Tan-striped pattern pile upholstery, brown Legroom front 42.8"
leather scuff pads with stainless steel molding on door tops, adjustable Legroom rear 41.0"
front seat, black rubber luggage mat and front floor mat (rear compart- Headroom front 35.4"
ment on business coupe), rear floor carpet on sedans and sport coupe, Headroom rear 35.0"
brown metallic lacquer on instrument panel with Florida Gray stripe Cargo capacity (cu. ft.) 19.0
on garnish molding, driver-side sun visor, three-spoke steering wheel, Fuel capacity (gals.) 16.0
trunk lock, luggage compartment light (window in each taillight),
stainless steel beltline molding, lower body stainless trim, rubber rear
fender gravel shield, and 6.70 15 BSW tires.
 195 1949 Chevrolet

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special Styleline 2-Door Business Coupe, 3-p. GJ-1504 $1,339 +7.64% 3015 20,377 +10.55%
Special Styleline 2-Door Sport Coupe, 6-p. GJ-1524 $1,418 +7.18% 3030 40,239 +16.59%
Special Styleline 2-Door Town Sedan, 6-p. GJ-1502 $1,413 +7.62% 3070 69,398 -1.18%
Special Styleline 4-Door Sport Sedan, 6-p. GJ-1503 $1,460 +6.49% 3090 46,334 -4.38%
Special Fleetline 2-Door Sedan, 5-p. GJ-1552 $1,413 NEW 3060 58,514 NEW
Special Fleetline 4-Door Sedan, 5-p. GJ-1553 $1,460 NEW 3095 36,317 NEW
TOTALS Avg. price $1,417 +7.95% Production 271,139 +58.01%
1
9
DeLuxe 4
A wonderful experience awaits you with this wonderful New Chevrolet. 9
Nameplate year of origin: 1949. Measurements
Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 73.87%. All but Wagon Wagon
Primary competition: Ford Custom, Nash 600, Plymouth Special Wheelbase 115.0" 115.0"
Deluxe, and Studebaker Champion. Length 196.9" 198.0"
Notable changes: Completely redesigned. Width 74.0" 74.0"
Major standard equipment: Tan-striped pattern flat cloth uphol- Height 63.6" 65.8"
stery, adjustable front seat, tan rubber luggage mat and front floor Legroom front 42.8" 42.8"
mat with simulated carpet inserts, rear floor carpet on sedans and Legroom rear 41.0" NA
sport coupe, two-tone brown door panels with stainless trim, Headroom front 35.4" 35.4"
two-tone tan and brown instrument panel with garnish molding, Headroom rear 35.0" NA
twin sun visors, two-spoke steering wheel, trunk lock, luggage Cargo capacity (cu. ft.) 19.0 NA
compartment light (window in each taillight), stainless steel front Fuel capacity (gals.) 16.0 16.0
fender and door molding with DeLuxe nameplate, stainless side
window (except convertible and wagons), windshield, beltline,
rear gravel shield, and lower body trim, fender skirts, and 6.70
15 BSW tires. Convertible adds: Leather and tan Bedford cloth
upholstery, front floor mat carpeted inserts, body color instrument
panel. Station wagon adds: tan leather upholstery, wood-grained
leather headliner and garnish moldings, wood panels on doors and
sidewalls, tan linoleum rear compartment floor, and all-steel body
with Di-Noc simulated wood trim. Wood-bodied wagon adds:
Ash and mahogany wood exterior trim and framework.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe Styleline 2-Door Sport Coupe, 6-p. GK-2124 $1,508 +7.56% 3065 78,785 +34.02%
DeLuxe Styleline 2-Door Town Sedan, 6-p. GK-2102 $1,492 +8.04% 3100 147,347 +122.55%
DeLuxe Styleline 2-Door Convertible, 5-p. GK-2134 $1,857 +6.11% 3375 32,392 +58.23%
DeLuxe Styleline 4-Door Sport Sedan, 6-p. GK-2103 $1,539 +6.95% 3125 191,357 +105.45%
DeLuxe Styleline 4-Door Wood Station Wagon, 8-p. GK-2109 $2,267 +12.62% 3485 3,342 -67.14%
DeLuxe Styleline 4-Door Steel Station Wagon, 8-p. GK-2119 $2,267 NEW 3465 2,664 NEW
DeLuxe Fleetline 2-Door Sedan, 5-p. GK-2152 $1,492 +4.04% 3100 180,251 -14.92%
DeLuxe Fleetline 4-Door Sedan, 5-p. GK-2153 $1,539 +3.15% 3135 130,323 +55.59%
TOTALS Avg. price $1,745 +11.96% Production 766,461 +40.79%
1949 Chrysler 196

CHRYSLER
The Beautiful Chrysler ... Silver Anniversary Models.

All-new postwar Chrysler models finally found their full-length rocker panel molding with a small gravel guard
way to showrooms, just in time to celebrate Chryslers 25th immediately behind the front wheel opening. Taillights
anniversary. While not having the stylish lines of contem- were mounted in a large chrome housing sitting atop the
porary General Motors or Hudson cars, they also were not fender, flanking a bustle-back style rear treatment.
quite like the slab-sided cars to come from Ford. Chrysler Seating accommodations continued to be generous,
cars were historically known for their engineering prowess, long a Chrysler trademark. Wide, chair height seats with
and design usually came second, with notable exceptions hat-wearing headroom were benefits of the boxy exterior
such as the Airflow. The result for 49 was rather boxy, up- styling. New curved Safety-Cushion dash panels were an
right styling, utilizing fully integrated front fenders and industry first nod to passenger safety. All gauges were
doors, with separate low mounted rear fenders. mounted in a shrouded round pod mounted directly above
Built on longer wheelbases, all models had less front the steering column.
and rear overhang, resulting in a slightly shorter car. Be- Powerplants continued to be the same as the prior
cause of the boxier styling though, interior roominess and three model years, with improvements to boost horsepower
luggage space were actually greater than before. The front- and smoothness. The shiftless hydraulically controlled
end styling looked very familiar, as it was a simplified ver- transmission, now called Prestomatic, was improved and
sion of the 19461948 grille design, coupled to a slightly was still a semi-automatic design. Prestomatic Fluid Drive
lowered and shorter front fender and hood lines. The grille was standard on all models except the Royal.
featured five horizontal bars, two of which were larger and Model changes were many and included the elimina-
wrapped around the front fenders, and five equally spaced tion of the 3-passenger Coupe and Brougham 2-Door
vertical bars set between the horizontal bars, creating the fa- Sedan in all lines. The Windsor Traveler Sedan and Royal
miliar egg-crate grille design. The top grille bar was capped 8-passenger limousine were discontinued, being replaced by
with a slightly wider than hood width bar, featuring the the Royal 9-passenger Station Wagon. The new wagon fea-
Chrysler logo in the center. Front and rear bumpers were tured faux wood trim, simulating the Town & Country
of a channel type and a full wraparound design. The rear look. Finally, the lone remaining Town & Country model,
bumper wraparound actually fit into a recess in the rear the Convertible, was officially made a part of the New
fender. Bodysides, adorned similarly on all lines, featured Yorker series. It now utilized Di-Noc inserts instead of real
front fender stainless trim that ran onto the front doors (ex- mahogany wood panels; in fact some of the late season
cept on station wagons), stainless trim running horizon- models actually were painted instead of using the Di-Noc,
tally on the rear fender with a chrome gravel guard, and a though they still retained the ash woodwork trim.

New Yorker 4-Door Sedan Royal 4-Door, 9-passenger Station Wagon

Saratoga 2-Door Club Coupe Windsor 4-Door, 8-passenger Sedan

 197 1949 Chrysler

Model year production: 124,217, up 8.28% from 1948. Royal, 70041001 to 70057284 (LA plant 65002001 to
Domestic market share: 2.40% (12th place). 65003577); Windsor, 70725001 to 70793638 (LA plant,
Base price range: $2,002 to $5,334. 67005001 to 67010795). C-46 series: Seven digit code as
Chrysler average base price: $3,062, up 23.60%. follows Saratoga, 6772001 to 6774475; New Yorker,
Introduction date: March 1949. 7094001 to 7118581; Town & Country Convertible, 7410001
Assembly plants: Detroit, MI; and Los Angeles, CA. to 7411001; Imperial, 7107801 to 7107850. C-47 series:
Serial number identification: Located on left front door Seven digit code as follows Crown Imperial, 7813001 to
hinge pillar. C-45 series: Eight digit code as follows 7813088.

Powertrains
Compression Saratoga, NY,
1
Engine Ratio Gross HP Transmission Royal Windsor T&C and Imperial 9
250.6 CID Spitfire, 1-bbl.,
L-head, 6-cyl.
7.0:1 116 3-speed manual
Fluid Drive
S
$26
-
-
-
-
4
Prestomatic Transmission $95 S - 9
323.5 CID Spitfire, 1-bbl., 7.25:1 135 Prestomatic Transmission - - S
L-head, 8-cyl.

Major Options
Royal Windsor Saratoga New Yorker & T&C Imperial Crown Imperial
Heater and defroster $70 $70 $70 $70 S S
Radio $90 $90 $90 $90 S S
Electric clock $ S S S S S
Windshield washer $ $ $ $ $ $
White sidewall tires $ $ $ $ $ $
Full wheel covers $ $ $ $ $ $
Highlander interior upholstery $ $ $ $ NA NA
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Black 01 Dust Gray 36
Mist Blue 05 Pearl Tan 45
Ocean Blue 06 Navajo Brown 46
Ensign Blue 07 Burmese Brown 47
Fog Green 20 Burgundy Maroon 60
Gulf Green 21 Pepper Red 61
Scotch Green 22 Pagoda Cream 65
Noel Green Metallic 23 Anniversary Silver Metallic 66
Thunder Gray 35

Royal
The smart new Chrysler.

Nameplate year of origin: 1937. Also used Measurements

on 1933 Royal Eight.
Current bodystyle lifespan: 1949 through Coupe & Sedan 8-pass. Sedan Station Wagon
1952. Wheelbase 125.5" 139.5" 125.5"
Percentage of divisions sales volume: Length 206.5" 222.8 206.5"
15.36%. Width 73.5" 73.5" 73.5"
1949 Chrysler 198

Primary competition: Buick Super, DeS- Measurements (cont.)

oto Custom, Hudson Commodore,
Kaiser DeLuxe, and Packard Deluxe Coupe & Sedan 8-pass. Sedan Station Wagon
Clipper. Height 64.8" NA 65.5"
Notable changes: Completely redesigned. Legroom front 41.8" 41.8" 41.8"
Major standard equipment: Pile fabric or Legroom rear 41.5" NA NA
broadcloth interior trim, rubber floor Headroom front 36.0" NA NA
covering in front compartment, carpeted Headroom rear 37.0" NA NA
rear compartment, directional signals, Cargo capacity (cu. ft.) NA NA NA
two-speed electric windshield wipers, Fuel capacity (gals.) 17.0 17.0 17.0
luggage compartment light, small hub-
caps, and 7.60 15 BSW tires. Eight
passenger sedan adds: Carpeted front
compartment, reverse-hinged rear doors,
two rear compartment jump seats, and
8.20 15 BSW tires. Station wagon adds:
Di-Noc exterior wood paneling with ash
trim and third row removable seating.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Club Coupe, 6-p. C-45S $2,002 +3.52% 3495 4,849 NA*
Royal 4-Door Sedan, 6-p. C-45S $2,021 +3.38% 3550 13,192 NA*
Royal 4-Door Sedan, 8-p. C-45S $2,843 +19.50% 4200 185 NA*
Royal 4-Door Station Wagon, 9-p. C-45S $2,968 NEW 4060 850 NEW
TOTALS Avg. Price $2,459 +18.01% Production 19,076 +143.32%
*Comparison not available due to model year production totals for 19461948 being combined.

Windsor
Distinctive new beauty ... and all
the features youve always wanted!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 62.22%. Coupe, Convertible
Primary competition: Frazer and Packard Deluxe Clipper. & Sedan 8-pass. Sedan
Notable changes: Completely redesigned. Wheelbase 125.5" 139.5"
Major standard equipment: Two-tone wool broadcloth Length 206.5" 222.8"
interior trim, rear seat center folding armrest, color- Width 73.5" 73.5"
keyed front floor mat and rear carpeted floors, direc- Height 64.8" NA
tional signals, electric clock, two-speed electric wind- Legroom front 41.8" 41.8"
shield wipers, luggage compartment light, small Legroom rear 41.5" NA
hubcaps, and 7.60 15 BSW tires. Convertible adds: Headroom front 36.0" NA
Power top. Eight-passenger sedans add: Two rear com- Headroom rear 37.0" NA
partment jump seats, reverse-hinged rear doors, and Cargo capacity (cu. ft.) NA NA
8.20 15 BSW tires. Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Club Coupe, 6-p. C-45W $2,186 +9.35% 3631 17,732 NA*
 199 1949 Chrysler
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Convertible, 6-p. C-45W $2,598 +7.62% 3845 3,234 NA*
Windsor 4-Door Sedan, 6-p. C-45W $2,206 +9.21% 3681 55,879 NA*
Windsor 4-Door Sedan, 8-p. C-45W $3,037 +24.77% 4290 373 NA*
Windsor 4-Door Sedan Limousine, 8-p. C-45W $3,164 +23.59% 4430 73 NA*
TOTALS Avg. Price $2,638 +20.86% Production 77,291 +9.86%
*Comparison not available due to model year production totals for 19461948 being combined.

Saratoga 1
Stylish new driving comfort.
9
4
Nameplate year of origin: 1939. Measurements 9
Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 1.83%.
Length 212.5"
Primary competition: Frazer, Oldsmobile 98, and Packard Deluxe Clipper. Width 74.8"
Notable changes: Completely redesigned. Height 65.3"
Major standard equipment: Pile fabric or broadcloth interior trim, rubber Legroom front 41.8"
floor covering in front compartment, carpeted rear compartment, direc- Legroom rear 41.5"
tional signals, electric clock, two-speed electric windshield wipers, lug- Headroom front 36.0"
gage compartment light, small hubcaps, and 8.20 15 BSW tires. Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Club Coupe, 6-p. C-46K $2,448 +8.08% 4037 465 NA*
Saratoga 4-Door Sedan, 6-p. C-46K $2,473 +7.94% 4103 1,810 NA*
TOTALS Avg. Price $2,461 +9.66% Production 2,275 +7.26%
*Comparison not available due to model year production totals for 19461948 being combined.

New Yorker
Distinctive ... Distinguished ... The finest of a fine line.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Wheelbase 131.5"
Current bodystyle lifespan: 1949 through 1952.
Length 212.5"
Percentage of divisions sales volume: 19.68%. Width 74.8"
Primary competition: Buick Roadmaster, Cadillac Series 61, Frazer Height 65.3"
Manhattan, Lincoln, and Packard Custom Eight. Legroom front 41.8"
Notable changes: Completely redesigned. Legroom rear 41.5"
Major standard equipment: Two-tone wool broadcloth interior trim, Headroom front 36.0"
rear seat center pull-down armrest, full floor carpeting, directional sig- Headroom rear 37.0"
nals, electric clock, two-speed electric windshield wipers, luggage com- Cargo capacity (cu. ft.) NA
partment light, small hubcaps, and 8.20 15 BSW tires. Convertible Fuel capacity (gals.) 20.0
adds: Power top and outside rear view mirror.
1949 Chrysler 200

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Club Coupe, 6-p. C-46N $2,558 +7.25% 4048 4,524 NA*
New Yorker 2-Door Convertible, 6-p. C-46N $3,039 +7.96% 4277 1,137 NA*
New Yorker 4-Door Sedan, 6-p. C-46N $2,583 +7.13% 4113 18,779 NA*
TOTALS Avg. Price $2,727 +11.11% Production 24,440 -16.96%
*Comparison not available due to model year production totals for 19461948 being combined.

Town & Country

Thrilling new performance and distinctive styling.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 0.81%.
Length 212.5"
Primary competition: None. Width 74.8"
Notable changes: Completely redesigned. Height 65.3"
Major standard equipment: Leather interior trim, full floor carpeting, Legroom front 41.8"
power top, directional signals, electric clock, two-speed electric wind- Legroom rear NA
shield wipers, luggage compartment light, Di-Noc mahogany colored Headroom front NA
panels surrounded by solid white ash framework, small hubcaps, and Headroom rear NA
8.20 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Town & Country 2-Door Convertible, 6-p. C-46N $3,765 +10.90% 4630 1,000 -69.78%
TOTALS Avg. Price $3,765 +20.38% Production 1,000 -77.70%
*Comparison not available due to model year production totals for 19461948 being combined.

Imperial
Dramatically re-styled ... the aristocrat of cars.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 0.04%.
Length 212.5"
Primary competition: Cadillac Series 75 and Packard Custom 8. Width 74.8"
Notable changes: All-new series. Height 65.3"
Major standard equipment: Leather and broadcloth interior trim, rear Legroom front 41.8"
seat center pull-down armrest, full floor carpeting, directional signals, Legroom rear 41.5"
electric clock, canvas covered roof, heater and defroster, two-speed Headroom front 36.0"
electric windshield wipers, luggage compartment light, and 8.20 15 Headroom rear 37.0"
BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
 201 1949 Crosley

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 4-Door Sedan, 6-p. C-46N $4,664 NEW 4300 50 NEW
TOTALS Avg. Price $4,664 NEW Production 50 NEW
*Comparison not available due to model year production totals for 19461948 being combined.

Crown Imperial 1
Todays new style classic. 9
Nameplate year of origin: 1940. Measurements
4
Current bodystyle lifespan: 1949 through 1952.
Wheelbase 145.5"
9
Percentage of divisions sales volume: 0.07%.
Length 230.3"
Primary competition: Cadillac Series 75 and Packard Custom 8. Width 79.9"
Notable changes: Completely redesigned. Height 68.7"
Major standard equipment: Leather and broadcloth interior trim, rear Legroom front 41.8"
seat center pull-down armrest, two rear compartment jump seats, full Legroom rear NA
floor carpeting, divider window between driver and rear passenger Headroom front 38.7"
compartment on limousine, directional signals, electric clock, heater Headroom rear 37.0"
and defroster, two-speed electric windshield wipers, luggage compart- Cargo capacity (cu. ft.) NA
ment light, reverse-hinged rear doors, small hubcaps, white sidewall Fuel capacity (gals.) 20.0
discs, and 8.90 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-47 $5,229 +12.16% 5250 40 -84.62%
Crown Imperial 4-Door Limousine, 8-p. C-47 $5,334 +11.89% 5295 45 -80.85%
TOTALS Avg. Price $5,282 +12.03% Production 85 -82.83%

CROSLEY
Crosley announces big new models!

New styling and a new model highlighted the 1949 roughly 70 horsepower and send it over the 100 mile per
Crosley line. The new model was the Crosley Hot Shot, a hour mark.
two-passenger roadster, lightweight and fast for a 4-cylin- Styling features of the new Hot Shot included a bug-
der powered car. The Hot Shot was powered by the new eye front end, with headlamps set high on a sloping nose that
cast iron engine block, or CIBA, developed by Crosley, featured a grilleless look, with only the bumper crossing the
which would eventually replace the old sheetmetal block. radiator air inlet opening. Other distinct Hot Shot features
As one might expect, hot-rodders quickly picked up on included a flat, one-piece windshield, door cutouts without
modifications that could be made to give the Hot Shot doors, bucket seats, and a rear-deck mounted spare tire.
1949 Crosley 202
The regular two-door Crosley line was given a new engine. By July 1949, the cast-iron block (CIBA) engine fi-
front-end treatment this year. It combined fender-mounted nally became available, and was listed as optional equipment
headlamps with small round parking lamps set inside and through the end of the model year; however, it is not known
below the headlight area and a full-width, three bar grille. whether there was additional cost for customers opting for
The changes gave the Crosley a more modern appearance. this engine. The cast-iron block would add quite a bit of
The Crosley crest was used as the new hood emblem. Along weight to the Crosley, but would only minimally affect the
the body side, a feature line was added near the beltline to gas mileage and performance of the small car.
highlight the rear fender, and the wheel openings were Besides the new Hot Shot roadster introduction, the
squared off across the top, a shift from the round wheel two-door Sport Utility sedan was discontinued. Unfortu-
openings of prior years. At the back end, all but the station nately for Crosley, even with the new styling updates, sales
wagon featured a boxier rear, giving more of a notchback could not keep up against the forces of all-new models from
look than a fastback look. Most other sheetmetal, includ- the Big Three. Production this year fell below 10,000 units,
ing all of the station wagon body from the cowl back, was a level that Crosley would only reach one more time in the
the same as in 1948. next three years, before calling it quits in the automotive
The CoBra sheetmetal engine was officially the standard business.

2-Door Station Wagon

Model year production: 7,431, down 74.45% from 1948. cated on center of cowl, under the hood and read as follows:
Domestic market share: 0.14% (19th place). First two digits are series designation, CD for Crosley
Base price range: $849 to $929. sedan, wagon and convertible, VC for Hot Shot. Remaining
Crosley average base price: $894, up 2.29%. numbers are sequential serial number as in chart below.
Introduction date: November 1948. Hot Shot introduced July Note: Crosley did not build cars on a model year basis, so
1949. the serial numbers indicate the year the car was produced
Assembly plants: Marian, IN. in, not its model year.
Serial number identification: Seven to eight digit code lo-

Series Series code Beginning Ending

Crosley CD 100001 108628
Hot Shot VC 10000 10727

Powertrains
Compression
Engine Ratio Gross HP Transmission CD series Hot Shot
44 CID CoBra 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S -
44 CID CIBA 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual $ S

Major Options Paint Colors

All models All models Standard colors of white, gray, blue, yellow
and green were offered. Customers could
Heater $ Radio antenna $ also choose from other colors as available.
Seat covers $ Bumper guards $
Radio $
Options common to most models. Items may be standard equipment, optional
at different pricing, or unavailable on certain models. This chart is only a guide.
 203 1949 Crosley

Crosley Series CD
Its smart to own a Crosley!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 89.88%.
Length 145.0"
Primary competition: None. Width 49.0"
Notable changes: Restyled, and trim and detail changes. Height 57.0"
Major standard equipment: Fabric interior, drivers side windshield
wiper, stainless steel beltline molding, single horn, dual taillamps, and
Legroom front
Legroom rear
39.0"
37.0"
1
4.50 12 BSW tires. Wagon and Convertible add: Plastic coated up-
holstery.
Headroom front
Headroom rear
36.5"
35.3"
9
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
6.5
4
9
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crosley CD 2-Door DeLuxe Sedan, 4-p. NA $899 +3.45% 1363 2,231 -18.84%
Crosley CD 2-Door Convertible Sedan, 4-p. NA $899 0.00% 1320 645 -77.33%
Crosley CD 2-Door Station Wagon, 4-p. NA $929 0.00% 1403 3,803 -83.81%
TOTALS Avg. price $909 +4.00% Production 6,679 -74.45%

Hot Shot
For a New Thrill in motoring ...
Drive the all new sport car. The Crosley Hot Shot!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 85.0"
Percentage of divisions sales volume: 10.12%.
Length 137.0"
Primary competition: None. Width 51.0"
Notable changes: All-new model. Height 51.0"
Major standard equipment: Vinyl bucket seat interior, dual windshield Legroom front 37.0"
wipers, single horn, dual taillamps, and 4.50 12 BSW tires. Legroom rear NA
Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Hot Shot 2-Door Roadster, 2-p. NA $849 NEW 1175 752 NEW
TOTALS Avg. price $849 NEW Production 752 NEW
1949 DeSoto 204

DESOTO
The New DeSoto. The car designed with you in mind.

The all-new DeSoto arrived in showrooms during were mounted horizontally on either side of the round
March 1949, about three years after postwar DeSoto sales speedometer, which was placed directly above the steering
had resumed. It was a long wait, but the car made it worth- column.
while. Built on a longer wheelbase that was shared with the Powerplants continued to be the same as the prior
Chrysler Royal and Windsor, all models had less front and three model years, with improvements to boost horsepower
rear overhang, resulting in a slightly shorter car. However, and smoothness. The shiftless hydraulically controlled 4-
because of the boxier shape, interior roominess and luggage speed Tiptoe transmission was improved, and Tiptoe trans-
space were actually greater than before. mission with Fluid Drive was now standard on all Custom
The front-end styling was a familiar DeSoto vertical models.
grille, with a top horizontal bar running full width and Model changes included the elimination of the
wrapping onto the front fenders. Front and rear bumpers DeLuxe 3-passenger Coupe and both the DeLuxe and Cus-
were of a full wraparound design. Bodysides, adorned sim- tom Brougham 2-Door Sedans. The Custom 7-passenger
ilarly on all lines, featured front fender stainless trim that limousine was discontinued, and the long-wheelbase 7-pas-
ran onto the front door, stainless steel trim running hori- senger, 4-Door Sedan became an 8-passenger model. Two
zontally on the rear fender (with a chrome gravel guard on new models appeared in the DeLuxe line. The first steel
Customs), and a full-length rocker panel molding. Tail- bodied DeSoto station wagon made its appearance this year,
lights were mounted in a long, narrow housing sitting atop in the form of a 4-Door model sporting Di-Noc mahogany
the fender, flanking a bustle-back style rear treatment. exterior trim panels with ash wood trim. The other new
As mentioned earlier, interior room continued to be model was the unique 4-Door, 6-passenger, Carry-All
generous. Wide, chair height seats with hat-wearing Sedan. This new model featured a folding rear seat, which,
headroom were benefits of the boxy exterior styling. In- in its lowered position, afforded nearly 8 feet of length from
strument panels used a wood-grained finish, and gauges the back of the front seat to the trunk edge.

Custom 4-Door Sedan

Model year production: 94,371, down 0.04% from 1948. Serial number identification: Located on left front door
Domestic market share: 1.83% (14th place). hinge pillar. Deluxe S-13 series: Seven digit code, 6212001
Base price range: $1,976 to $3,179. to 6232740 (LA plant, 60002001 to 60004755). Custom S-
DeSoto average base price: $2,451, up 20.20%. 13 series: Eight digit code, 50001001 to 50061189 (LA plant,
Introduction date: March 1949. 62004001 to 62011187).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom
236.6 CID, Powermaster 1-bbl., 7.1:1 112 3-speed manual S -
L-head, 6-cyl. Gyrol Fluid Drive w/Tip-Toe $121 S
Transmission shift
 205 1949 DeSoto

Major Options Paint Colors

DeLuxe Custom Code
Heater $44 $44 Black 301
All-Weather Comfort System Horizon Blue 305
heater and defroster $ $ Regal Blue Metallic 306
AM radio $90 $90 Midnight Blue 307
Electric clock $ $ Glade Green 320
White sidewall tires $ $ Andante Green 321
Options common to most models. Items may be stan-
Thunder Gray 335
dard equipment, optional at different pricing, or un- Dawn Gray 336
available on certain body styles. This chart is only a
guide.
Desert Tan
Briar Brown Metallic
345
346
1
Imperial Maroon
Briar Brown Metallic over Desert Tan
360
370
9
Andante Green over Glade Green
Thunder Gray over Dawn Gray
371
372
4
Regal Blue Metallic over Horizon Blue 373 9

DeLuxe
The new DeLuxe line.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 125.5"
Percentage of divisions sales volume: 24.90%.
Length 206.8"
Primary competition: Buick Special, Chrysler Royal, Kaiser Special, Width 73.2"
Mercury and Oldsmobile 76. Height 66.4"
Notable changes: Completely redesigned. Legroom front 41.8"
Major standard equipment: Broadcloth interior trim, full floor carpet- Legroom rear 41.5"
ing, front door armrests, two spoke steering wheel, two-speed electric Headroom front 37.0"
windshield wipers, stainless beltline molding, chrome trim surround Headroom rear 37.0"
on windshield and vent windows, luggage compartment light, small Cargo capacity (cu. ft.) NA
hubcaps, and 7.60 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Club Coupe, 6-p. S13-1 $1,976 +8.93% 3455 6,807 NA*
DeLuxe 4-Door Sedan, 6-p. S13-1 $1,986 +8.82% 3520 13,148 NA*
DeLuxe 4-Door Carry-All Sedan, 6-p. S13-1 $2,190 NEW 3565 2,690 NA*
DeLuxe 4-Door Station Wagon, 9-p. S13-1 $2,959 NEW 3915 850 NA*
TOTALS Avg. Price $2,278 +27.86% Production 23,495 +8.15%
*Comparison not available due to model year production totals for 19461948 being combined.
1949 Dodge 206

Custom
The new Custom line.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 75.10%. All but 8-pass./ 8-pass. Sedan
Primary competition: Buick Super, Chrysler Windsor, Suburban & Suburban
Hudson Super 6, Kaiser DeLuxe, Nash Ambassador, and Wheelbase 125.5" 139.5"
Oldsmobile 88. Length 206.8" 223.8"
Notable changes: Completely redesigned. Width 73.2" 73.5"
Major standard equipment: Broadcloth interior trim, full Height 66.4" NA
floor carpeting, front door armrests, three spoke steering Legroom front 41.8" 41.8"
wheel, two-speed electric windshield wipers, stainless Legroom rear 41.5" NA
beltline molding, chrome trim surround on windshield Headroom front 37.0" NA
and vent windows, twin lower front fender chrome strips, Headroom rear 37.0" NA
chrome rear fender guard, luggage compartment light, Cargo capacity (cu. ft.) NA NA
small hubcaps with chrome trim ring, and 7.60 15 Fuel capacity (gals.) 17.0 17.0
BSW tires. Convertible adds: Bedford cord and leather
interior trim, power top. Suburban adds: Delon plastic
(vinyl) upholstery, reverse-hinged rear doors and 8.20
15 BSW tires. Eight passenger sedan adds: Cloth uphol-
stery, two rear compartment jump seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. S13-2 $2,156 +15.11% 3585 18,431 NA*
Custom 2-Door Convertible, 6-p. S13-2 $2,578 +12.28% 3785 3,385 NA*
Custom 4-Door Sedan, 6-p. S13-2 $2,174 +14.97% 3645 48,589 NA*
Custom 4-Door Sedan, 8-p. S13-2 $2,863 +23.67% 4200 342 NA*
Custom 4-Door Suburban, 9-p. S13-2 $3,179 +20.83% 4410 129 NA*
TOTALS Avg. Price $2,590 +18.44% Production 70,876 -2.49%
*Comparison not available due to model year production totals for 19461948 being combined.

DODGE
The daring new Dodge.

All-new Dodge models arrived early in 1949, after re- Following the corporate design philosophy, the new
maining 1948 models had been sold off as the first-series Dodge was very upright and boxy in appearance. Outside,
1949 Dodge. Powertrains and other engineering features the front fender tops were styled into the bodylines, fading
were much the same as in the past three years, with the en- into the front door, and the hood was now slightly flatter
gine compression ratio increasing slightly, and Fluid Drive and becoming closer to fender height. Rear fenders were
becoming standard equipment on all models. The rest of more flush with the otherwise flat body sheetmetal, al-
the car was new, however. though still visible as a separate piece. The grille of the new
 207 1949 Dodge
car continued to be of a grid design with three prominent Instrument panels, lower seat frames and doors all re-
horizontal bars top, center and bottom. The upper bar ceived a lot of luxurious looking wood-colored metal trim
dipped slightly at each end and continued under the head- with chrome accents. Gauges were set into three square
lights. The middle bar was shorter and had a round park- openings, which were oddly offset to the left of the steer-
ing light just off of each end. The bottom bar ran the full ing column. The right-most gauge (fuel and oil pressure)
width of the car. Atop the hood was a redesigned ornament, was centered over the steering column, and the speedome-
and the Dodge name was in block letters just above the top ter was to the left of that, with the ammeter and tempera-
grille bar. Between the two was the Dodge crest. Bodyside ture gauges farthest to the left.
stainless trim continued to be two separate pieces, one on With the new designs came new series designations.
the front fender and one on the rear fender, each horizon- Initially, model offerings included the Meadowbrook and
tally placed just above the wheel openings. Coronet, direct replacements for the old DeLuxe and Cus- 1
Interiors received a lot of attention also, as passenger tom lines. The Meadowbrook was the low-priced line, con-
comfort became a more prominent selling point. Knee- sisting of a lone 4-Door Sedan model. The Coronet was the 9
level seats were touted as far more comfortable, chair
height seating for all passengers, an approach that was con-
main Dodge product and would become a best selling line
for Dodge for many years. Coronet models included 2- and
4
trary to the increasingly popular Step-down Hudson-type 4-Door Sedans, a Coupe, Convertible and an all-new 9
designs, in which seating was lowered in pursuit of lower wood-bodied Station Wagon, a first for Dodge. At mid-sea-
overall car height. Other benefits of the Dodge design in- son, Chrysler president K.T. Keller formally announced the
cluded better road visibility, and floors that were flush with introduction of the lower-priced, and smaller, Wayfarer
the doorsills. Smaller pillars and larger glass areas also line. The new Wayfarer shared many basic components
greatly improved visibility in all directions. Of course, this with the equally new Plymouth P-17 DeLuxe line. The
left Dodge with a less than glamorous boxy design in Wayfarer line included a 3-passenger Coupe, a 2-Door
comparison with the sleek and stylish look of other new Sedan, and Dodges first 3-passenger Roadster since 1938.
postwar cars.

Coronet 4-Door Sedan

Wayfarer 2-Door, 3-passenger Coupe

Wayfarer 2-Door Roadster Wayfarer 2-Door Sedan

Model year production: 256,852, up 5.59% from 1948. Serial number identification: Located on left front door
Domestic market share: 4.97% (8th place). hinge pillar. Wayfarer D-29 series: Eight digit code as fol-
Base price range: $1,611 to $2,865. lows Detroit, 37000101 to 37058328; Los Angeles,
Dodge average base price: $2,058, up 11.40%. 48500101 to 48501977; San Leandro, 48000101 to
Introduction date: February 1949. Wayfarer introduced May 48003813. Coronet and Meadowbrook D-30 series: Eight
1949. digit code as follows Detroit, 31245001 to 31417330; Los
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le- Angeles, 45500101 to 45504688; San Leandro, 45050001 to
andro, CA. 45563676.
1949 Dodge 208

Powertrains
Compression
Engine Ratio Gross HP Transmission Wayfarer & Meadowbrook Coronet
230.2 CID, 1-bbl., L-head, 6-cyl. 7.0:1 103 Gyrol Fluid-Drive S S
Gyro-Matic - $90

Major Options Paint Colors

Wayfarer Meadowbrook Coronet Code
Heater and defroster $ $ $ Black 501
Radio $73 $73 $73 LaPlata Blue 505
Electric clock $ $ $ Tunis Blue Metallic 506
Electric windshield wipers $ S S Island Green 520
Turn signal $ $ $ Hunter Green 521
Chrome wheel trim rings $ $ S Gypsy Green 522
White sidewall tires $ $ $ Granite Gray 535
Options common to most models. (S = Standard equipment) Items may be
French Gray 536
standard equipment, optional at different pricing, or unavailable on certain Stone Beige 545
body styles. This chart is only a guide. Cairo Tan Metallic 546
Monarch Maroon 560
Cadet Red 561
Air Cruiser Red 562
Victoria Ivory 565

Wayfarer
Three new lower-priced models, including the
lowest priced, full sized American-made open car.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 24.85%.
Length 197.4"
Primary competition: Studebaker Champion. Width 73.0"
Notable changes: All-new model. Height 64.3"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom front 42.5"
ering, front door armrests, drivers side sun visor, roll-up side windows Legroom rear 43.0"
(optional on Roadster), chrome beltline molding, small hubcaps, and Headroom front 37.0"
6.70 15 BSW tires. Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wayfarer 2-Door Business Coupe, 3-p. D-29 $1,611 NEW 3065 9,342 NEW
Wayfarer 2-Door Sedan, 6-p. D-29 $1,737 NEW 3180 49,054 NEW
Wayfarer 2-Door Roadster, 3-p. D-29 $1,727 NEW 3145 5,420 NEW
TOTALS Avg. Price $1,692 NEW Production 63,816 NEW
 209 1949 Dodge

Meadowbrook
Brilliant styling ... but comfort too!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 123.5"
Percentage of divisions sales volume: 30.00% (est.).*
Length 203.6"
Primary competition: Nash 600, Oldsmobile 76, Pontiac Chieftain Width 74.0"
DeLuxe, and Studebaker Champion Regal DeLuxe. Height 65.5"
Notable changes: All-new model.
Major standard equipment: Broadcloth interior trim, full floor rubber
Legroom front
Legroom rear
41.8"
41.5"
1
covering, directional signals, two-speed electric windshield wipers,
windshield, rear window and vent window stainless trim, rocker panel
Headroom front
Headroom rear
37.0"
37.0"
9
moldings, small hubcaps, and 7.00 15 BSW tires. Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
17.0
4
9
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Meadowbrook 4-Door Sedan, 6-p. D-30 $1,848 NEW 3555 144,390* NEW
TOTALS Avg. Price $1,848 NEW Production 144,390* NEW
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined. The total is included under Meadowbrook.

Coronet
New elegance, luxury and real living-room comfort.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 45.15% (est.).* All but
Primary competition: DeSoto DeLuxe, Nash Ambassador, 8-pass. Sedan 8-pass. Sedan
Kaiser, and Oldsmobile 88. Wheelbase 123.5" 137.5"
Notable changes: Completely redesigned, and renamed Length 203.6" 217.5"
formerly Custom. Width 74.0" 74.5"
Major standard equipment: Broadcloth interior trim, full Height 65.5" NA
floor rubber covering, directional signals, two-speed elec- Legroom front 41.8" 41.8"
tric windshield wipers, windshield, rear window and vent Legroom rear 41.5" NA
window stainless trim, rocker panel moldings, rear fender Headroom front 37.0" 37.0"
gravel shield, small hubcaps, and 7.00 15 BSW tires. Headroom rear 37.0" NA
Convertible adds: Vinyl interior trim and power top. Cargo capacity (cu. ft.) NA NA
Wagon adds: Mahogany and ash wood trim body panels, Fuel capacity (gals.) 17.0 17.0
third row seat, and 7.60 15 BSW tires. Eight passenger
sedan adds: Two rear compartment jump seats, reverse-
hinged rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Coupe, 6-p. D-30 $1,913 +7.84% 3325 45,435 NA
Coronet 2-Door Convertible, 6-p. D-30 $2,328 +6.35% 3570 2,411 NA
1949 Ford 210
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Coronet 4-Door Sedan, 6-p. D-30 $1,927 +7.77% 3380 * NA
ffi ffi
Coronet 4-Door Town Sedan, 6-p. D-30 $2,011 +7.43% 3390
Coronet 4-Door Sedan, 8-p. D-30 $2,617 +20.10% 4070 * NA
Coronet 4-Door Station Wagon, 9-p. D-30 $2,865 NEW 3830 800 NEW
TOTALS Avg. Price $2,277 +16.14% Production 48,646* NA
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined. The total is included under Meadowbrook. Comparison not available due to model
year production totals for 19461948 being combined, and the 4-Door Sedan production being combined. ffiListed in some sources, but none known to have been pro-
duced.

FORD
Fords out front with The Car of the Year! Theres a New Ford in your future!

In the showdown to see which of the Big Three could the radiator between the center and lower bar. The hood
get their first all-new postwar car to market first, Ford won was considerably lower than in prior years, very nearly level
the battle. Ford had their first 1949 models in production with the front fenders. Topping off the new look was
and ready for consumers by June 1948, beating Chevrolet FORD in block letters over the bumped up portion of
by six months and Plymouth by nine months. The reward the top bar, and a new hood ornament resembling a flat-
was that Ford could once again make a claim as Americas tened sphere.
number one auto manufacturer, as production shot up over Supporting the new body, Ford engineers were finally
300 percent from 1948, in what would be an extended 16 able to dispense with the old style transverse mounted rear
month selling period. springs, replacing them with more modern longitudinal
Most striking visually were the new slab-sided bodies, mounted springs. This change, combined with a stiffer
with nary a fender protrusion in sight. While looking some- chassis, provided the Ford with much better ride and dri-
what box-like (hence their fond nickname of the shoe-box vability than any previous models. Under the hood rested
Ford), they were really the most modern looking of the Big the same L-head 6-cylinder and V8 Flathead engines used
Three low priced cars for 1949. The flat bodysides were since prior to the war; despite its age, the Flathead remained
minimally adorned, with a low mounted stainless trim piece popular. Overdrive gearing was introduced as an option,
running from the back edge of the front wheel opening, helping to improve fuel economy up to 25 percent.
straight back across the top of the rear wheel opening, and Interiors were given new colors, materials, and even a
ending just shy of the top edge of the rear bumper. No dash of style as compared to the 194648 models rather
beltline moldings were used, or needed, as bodyside lines simple and plain look. Interestingly, Ford finally placed the
flowed smoothly into the greenhouse area. speedometer directly in front of the driver; it had been po-
At the front, a new three-bar grille design featured a sitioned to the right of the steering column in nearly all
full-width center bar with parking lamps housed at each prior Fords. The Flight Panel dash featured a raised V-
end and a large round center portion with a round spin- shaped, full-width section housing the round speedometer
ner style ornament inset and a red center area bearing a surrounded by gauges, and a center-mounted clock. Radio,
6 or 8 depending upon the engine installed. Above this heater, vent and miscellaneous controls were mounted on
center bar, an over-arching grille bar starting at the bottom the bottom section.
bar, just below the headlight, followed the fender and hood Two series continued to be offered, but the Super
edges across the car. A bumped up area in the center of the DeLuxe was renamed Custom. The DeLuxe is sometimes
bar made way for the large round portion of the center referred to as just a base Ford, but most literature and auto
grille bar. The lower bar sat just behind the front bumper, references of the period use the DeLuxe nomenclature.
and behind this was a body-color pan that funneled air to Wording on the front fender portion of the body side
 211 1949 Ford
molding identified Customs on the outside, as did chrome Door Sedan Coupe with a 2-Door, 5-passenger Club
window trim. The station wagon continued in the Custom Coupe available in both series, and the discontinuation of
series with wood body trim, and was now a 2-Door, though the slow-selling Super DeLuxe 3-passenger coupe and
it retained 8-passenger seating capability. Other model Sportsman convertible.
changes included the replacement of the Super DeLuxe 2-

1
Custom 2-Door Convertible 9
Custom 2-Door Wagon Custom Fordor (4-Door) Sedan 4
Model year production: 1,118,740, up 351.61% from 1948. hp, special engine installed for law enforcement agencies.
9
Domestic market share: 21.65% (1st place). Serial number identification: Serial number and engine
Base price range: $1,333 to $2,119. number are the same and consist of a seven to ten digit code
Ford average base price: $1,581, up 6.73%. located on right front frame and on right side of dash under
Introduction date: June 1948. hood, and read as follows: First digit indicates year (9 =
Assembly plants: Atlanta, GA; Buffalo, NY; Chester, PA; 1949); second through fourth digits are 8HA for a six-cylin-
Chicago, IL; Dallas, TX ; Dearborn, MI; Edgewater, NJ; der and 8BA for an eight-cylinder. The remaining digits are
Kansas City, MO; Long Beach, CA; Louisville, KY; Mem- sequential as follows: Six-cylinder models, 98HA-101 to
phis, TN; Norfolk, VA; Richmond, CA; Somerville, MA; 98HA-173310; V8 models, 98BA-101 to 98BA-948236.
and Twin Cities (St. Paul), MN. Note that a letter P prefix-
ing the assembly plant code indicates a 255 CID V8, 110-

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 95 3-speed manual S S
Overdrive $97 $97
239 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual $74$108* $58$145*
Overdrive $171$205* $155$242*
*Pricing varies by model.

Major Options Paint Colors

DeLuxe Custom Code
Heater $38 $38 Black M1724
Heater and defroster $ $ Colony Blue M14285
Radio $78 $78 Gunmetal Gray Metallic* M14293
Radio antenna $8 $8 Seamist Green M14282
Tan leather upholstery $ $* Midland Maroon Metallic M14202
Hubcaps $ $ Miami Cream M14280
Wheel trim rings $ $ Bayview Blue Metallic* M14288
White sidewall tires $30 $30 Birch Gray M14286
*Standard on convertible and station wagon. Meadow Green M14283
Fez Red M14290
Options common to most models. Items may be stan-
dard equipment, optional at different pricing, or un- *Available on Custom models only. Gunmetal Gray
available on certain models. This chart is only a guide. not available on Station Wagon. Available on Cus-
tom Convertible only.
1949 Ford 212

DeLuxe
Youll love its low cost luxury!

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 114.0"
Percentage of divisions sales volume: 18.27%.
Length 196.8"
Primary competition: Chevrolet Special and Plymouth Deluxe. Width 71.7"
Notable changes: Completely redesigned. Height 62.8"
Major standard equipment: Green stripe broadcloth or green and red Legroom front 40.0"
stripe mohair upholstery, left front door armrest, rear seat armrests, Legroom rear 41.2"
front rubber floor mat, horn button, dual horns, dual windshield Headroom front 35.1"
wipers, driver side sun visor, front and rear window moldings, lower Headroom rear 35.3"
body stainless trim, and 6.00 16 BSW tires. Cargo capacity (cu. ft.) 22.9
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. 72C $1,333 +15.51% 2871 28,946 +473.42%
DeLuxe 2-Door Club Coupe, 5-p. 72A $1,415 NEW 2925 4,170 NEW
DeLuxe 2-Door (Tudor) Sedan, 6-p. 70A $1,425 +17.57% 2945 126,770 +442.77%
DeLuxe 4-Door (Fordor) Sedan, 6-p. 73A $1,472 +15.91% 2990 44,563 +3181.52%
TOTALS Avg. price $1,411 +16.44% Production 204,449 +586.95%

Custom
The car of the year that marks you as a smart buyer.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 81.73%. Cars Wagon
Primary competition: Chevrolet DeLuxe, Nash 600, Plymouth Special Wheelbase 114.0" 114.0"
Deluxe, and Studebaker Champion. Length 196.8" 208.0"
Notable changes: Completely redesigned. The Custom name replaced Width 71.7" 71.7"
the Super DeLuxe. Height 62.8" NA
Major standard equipment: Blue-gray tweed broadcloth or gray-green Legroom front 40.0" 40.0"
stripe mohair upholstery, left front door armrest, rear seat armrests, as- Legroom rear 41.2" NA
sist straps, clock, front rubber floor mat, dual horns, dual windshield Headroom front 35.1" 35.1"
wipers, dual sun visors, stainless front, rear and side window surround Headroom rear 35.3" NA
moldings, lower body stainless trim, and 6.00 16 BSW tires. Con- Cargo capacity (cu. ft.) 22.9 NA
vertible adds: Leather and bedford cord upholstery and hydraulic Fuel capacity (gals.) 17.0 19.5
power top. Station wagon adds: Leather front seat and vinyl rear seat
upholstery, metal spare tire cover mounted on tailgate, and 7.10 15
BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 5-p. 72B $1,511 +13.61% 2928 150,254 +235.18%
Custom 2-Door (Tudor) Sedan, 6-p. 70B $1,511 +15.43% 2948 433,316 +427.40%
 213 1949 Frazer
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Convertible, 6-p. 76 $1,885 +8.33% 3234 51,133 +324.94%
Custom 4-Door (Fordor) Sedan, 6-p. 73B $1,558 +13.56% 2993 248,176 +254.54%
Custom 2-Door Station Wagon, 8-p. 79 $2,119 NEW 3523 31,412 NEW
TOTALS Avg. price $1,717 +7.52% Production 914,291 +319.47%

1
FR AZER 9
4
Americas most copied cars again lead the way the Frazer for 49! 9
The 1949 Frazer line received a minor restyling to added a larger two-piece lower body molding, basically
compete with the all-new cars coming from the Big Three being a rocker panel molding. New beltline stainless steel
manufacturers. To help keep Frazer in the car buying pub- moldings were added on all Frazers, beginning at the cowl
lics mind, a new body style, the Manhattan 4-Door Con- and following the crease under the windows, and along the
vertible, was introduced. Being the only body style of its top of the rear fender edge down to the rear bumper. Some-
type on the market, along with its Kaiser equivalent, it gar- time during the model year, Manhattan models added their
nered a lot of attention for Kaiser-Frazer. series designation in script on the front fender.
The most noticeable styling change was the all-new The aforementioned Manhattan convertible offered
egg-crate style grille, which actually looked similar to the regular Manhattan sedan features plus leather interior trim,
new for 1948 Cadillac grille. A heavy overarching grille bar hydraulically operated power top, and fender skirts. Of
ran straight across the top and down each side of the grille. course, there was also the unique design of the side win-
A large, wraparound chrome bar and bezel contained the dows, which had the B-pillar made of chrome-framed glass,
parking lamp and turn signal unit set at each end of the and chrome framework on the door windows to keep the
grille below the headlamps with their new chrome bezels. side windows in place. Sadly, only 62 of these unique cars
Other changes to the front end included the Frazer crest would be built for the 1949 and 1950 model years.
being lowered on the front of the hood, and the elimina- Under the hood, the 1948 Manhattans optional 2-
tion of the Frazer name on the hood. The name was now barrel carbureted engine was now standard equipment on
embossed on a piece of chrome trim on the leading edge of all 1949 Frazer models. Otherwise there were virtually no
the hood, atop the upper grille bar. Completing the new other changes to be found for the powertrain or chassis.
look was a new bumper with a lower portion which jutted Unfortunately, despite the styling changes, added features
outward slightly from the main upper portion. Two over- and lowered pricing, Frazer was in a downhill slide that
size bumper guards were mounted on the front bumper and could not be stopped, with production dropping more than
on the similarly styled rear bumper. 50 percent this year. It was an ominous sign after what had
At the back end, larger taillamps with larger bezels been a great beginning.
were introduced. Along the bodysides, the Manhattan

Manhattan 4-Door Sedan

Frazer 4-Door Sedan

1949 Frazer 214

Model year production: 21,183, down 55.93% from 1948. Serial number identification: Eight to nine-digit code on
Domestic market share: 0.41% (18th place). plate located on left front door hinge pillar. First digit is F
Base price range: $2,395 to $3,295. for Frazer. Second and third digits indicate model year: 49
Frazer average base price: $2,762, up 5.63%. = 1949. Fourth digit denotes series number: 5 is Frazer and
Introduction date: October 1948. 6 is Manhattan. Remaining digits are sequential serial num-
Assembly plants: Willow Run, MI. bers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Frazer F495 1001 17169
Manhattan F496 1001 11750

Powertrains
Compression
Engine Ratio Gross HP Transmission Frazer Manhattan

226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual S S

Overdrive $96 $96

Major Options
Frazer Manhattan

Heater and defroster $48 $48

Radio and antenna $ $
Clock $ $
Fog lamps $ $
Stainless steel wheel trim rings $ S
Full wheel covers S S
White sidewall tires $ $
Options common to most models. (S = Standard equipment) Items
may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.

Paint Colors
Code Code

Onyx Black 101 Executive Green 170

Sportsman Beige Metallic 105 Yale Blue Metallic 175
Cardinal 110 Bermuda Tan 180
Polar Gray 115 Ranger Gray Metallic 185
Flax 120 Executive Green Metallic 190
Hickory Brown Metallic 125 Caribbean Coral Metallic 195
Horizon Blue 130 Adirondack Gray 200
Academy Blue Metallic 135 Parakeet 205
Wedgewood Blue Dark Metallic 145 Linden Green Metallic 210
Crystal Green 150 Glass Green 215
Dubonnet 155 Bermuda Tan Metallic 220
Teal Blue 160 Mineral Gray Metallic 225
Ranger Gray 165 Blade Green Metallic 230
 215 1949 Frazer

Paint Colors (cont.)

Code Code
Saddle Bronze 235 Sportsman Beige Metallic over
Silver Fox Gray Metallic 240 Sportsman Beige 605
Horizon Blue Metallic 245 Suede Gray Metallic over Silver
Ocean Spray Green Metallic 250 Fox Gray Metallic 610
Green Spray 255 Garden Green over Glass Green 615
Sportsman Beige 260 Wedgewood Blue Dark Metallic
Garden Green 265 over Wedgewood Blue 625
Suede Gray Metallic 270 Blade Green Metallic over Ocean
Green Spray Metallic 285 Spray Green Metallic 630 1
Doeskin
Blue Satin Metallic
290
295
Mineral Gray Metallic over Gray
Green Spray Metallic over Green Spray
635
640
9
Indian Ceramic
Crystal Green Metallic
300
305
Hickory Brown Metallic over Doeskin
Cardinal over Doeskin
645
650
4
9

Frazer
Distinctive new styling identifies the Frazer
as a fine car coming or going!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 60.87%.
Length 207.5"
Primary competition: Buick Super, Chrysler Saratoga, Hudson Com- Width 72.9"
modore, Nash Ambassador, Oldsmobile 88, and Packard Deluxe Clipper. Height 64.5"
Notable changes: New grille, trim and detail changes. Legroom front 40.0"
Major standard equipment: Cloth and leather interior trim, robe, auto- Legroom rear 40.0"
matic dome lights, rubber floor covering with carpeted inserts, custom Headroom front 37.3"
dashboard and window control knobs/handles, door armrests, dual sun Headroom rear 36.4"
visors, dual windshield wipers, stainless steel exterior window divider Cargo capacity (cu. ft.) 25.3
trim, rocker panel molding, hood emblem, front bumper guards, small Fuel capacity (gals.) 21.0
hubcaps with wheel trim rings, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Frazer 4-Door Sedan, 6-p. F495 $2,395 -3.54% 3386 12,894 -56.26%
TOTALS Avg. Price $2,395 -3.54% Production 12,894 -56.26%
*Production records for 1949 and 1950 model years were kept as one total. Production figures given here are estimated based on approximately 85 percent of the total
known production being 1949 models.
1949 Hudson 216

Manhattan
The Frazer Manhattan attains an even greater degree
of custom-car beauty and distinction for 1949!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 39.13%.
Length 207.5"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Lin- Width 72.9"
coln, Oldsmobile 98, and Packard Super Clipper. Height 64.5"
Notable changes: New grille, trim and detail changes. Legroom front 40.0"
Major standard equipment: Broadcloth and leather interior trim, robe Legroom rear 40.0"
cord, rear seat center armrest, full floor carpeting, automatic dome Headroom front 37.3"
lights, deluxe steering wheel, custom chrome instrument panel trim, Headroom rear 36.4"
door armrests, dual sun visors, dual windshield wipers, stainless steel Cargo capacity (cu. ft.) 25.3
exterior window trim, wide rocker panel molding, hood emblem, four Fuel capacity (gals.) 21.0
front bumper guards, full wheel covers, and 7.10 15 BSW tires. Con-
vertible adds: Leather interior, power top, and rear fender skirts.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 4-Door Sedan, 6-p. F496 $2,595 -5.50% 3391 8,237 -55.70%
Manhattan 4-Door Convertible, 6-p. F496 $3,295 NEW 3726 53 NEW
TOTALS Avg. Price $2,762 +7.25% Production 8,289 -55.41%
*Production records for 1949 and 1950 model years were kept as one total. Production figures given here are estimated based on approximately 85% of the total known
production being 1949 models.

HUDSON
The Modern Design for 49! New Hudson!

Few changes were made to the 1949 Hudson models, at age tray, under all windows, and on the rear quarter inte-
least from what the customer could see from the outside or rior panels of Brougham coupes. The Commodore line had
under the hood. This year a slight decrease in prices coupled similar upgrades with a few exceptions. The top line Hud-
with added standard interior features provided Hudson cus- son series added a brown color rubber front floor mat with
tomers with more car for the money. And of course, Hud- simulated carpet insert, pocket-type storage on the back of
son offered the exclusive Step-Down design to entice cus- convertible front seats, metal hand rails on the back of all
tomers. The strategy was a successful one as production and front seats, and two instrument panel storage compartments.
sales soared more than 35 percent higher than 1948 levels. There were few other changes made for 1949. Model
For Super models, the interior trim additions included availability remained the same as in 1948, with one excep-
such things as non-glare dashboard tops, cloth robe hang- tion. The Super Six 2-door Brougham coupe was now avail-
ers on the rear of the front seat (except in the business able as a Super Eight model. Hudson would enter the new
coupe), a new design rubber front floor mat, and leather decade in good condition as far as product and sales were
grained trim on the kick panels of all doors, armrests, pack- concerned.
 217 1949 Hudson

Commodore 2-Door Brougham Convertible

Commodore 2-Door Brougham Convertible

1
9
4
9
Commodore 4-Door Sedan Super 4-Door Sedan

Model year production: 162,224 up 38.18% from 1948. model year designation (49 = 1949). Third digit is equal to
Domestic market share: 3.14% (9th place). the third digit from series code as in chart below. Remain-
Base price range: $2,053 to $2,952. ing digits are sequential serial numbers beginning with 101
Hudson average base price: $2,389, down 1.21%. and ending as follows in chart below. Examples: 491101 is a
Introduction date: November 1948. 1949 Hudson Super Six, serial number 101; 494159159 is a
Assembly plants: Detroit, MI. 1949 Hudson Commodore Eight, serial number 159159.
Serial number identification: Six to nine digit codes on plate Being the highest serial number, 491159201 would have
located on right front door hinge pillar. First two digits are been the last 1949 Hudson built.

Highest Serial Numbers by Series

Series Series code Ending
Super Six 491 159201
Commodore Six 492 159081
Super Eight 493 159193
Commodore Custom 494 159159

Powertrains
Compression Super Six & Super Eight &
Engine Ratio Gross HP Transmission Commodore Six Commodore Customffi
262 CID Super-Six, 2-bbl., 6.5:1 121 3-speed manual S -
L-head, 6-cyl. Vacumotive Drive $47 -
Overdrive $101 -
Drivemaster* $112 -
254 CID Super-Eight, 2-bbl., 6.5:1 128 3-speed manual - S
L-head, 8-cyl. Vacumotive Drive - $47
Overdrive - $101
Drivemaster* - $112
*Includes Vacumotive Drive. Models 491 and 492. ffiModels 493 and 494.
1949 Hudson 218

Major Options
Super Commodore
Weather Master heater $64 $64
Radio and antenna $84 $84
Electric clock $17 S
Options common to most models. (S =
Leather upholstery $83$145* $83$145* Standard equipment) Items may be stan-
18" custom steering wheel $20 S dard equipment, optional at different
Directional signal $20 S pricing, or unavailable on certain body
Convertible glass rear window $20 $20 styles. This chart is only a guide.
Wheel trim rings $13 $13
Large hubcaps $10 $10
White sidewall tires $ $
*Prices vary depending upon model.

Paint Colors
Code Code
Brigantine Blue Metallic B Pacemaker Green Metallic P-8
Brazilian Blue Metallic B-1 Queenstown Gray Metallic Q
Platinum Gray Metallic CC Quebec Gray Metallic Q-9
Gray Gold Metallic CC-17 Ruby Red Metallic R
Brigade Blue Metallic E-18 Radiant Red Metallic RR-16
Glowing Gray Metallic G Savoy Green Metallic S
Gull Gray Metallic G-2 Sierra Green Metallic S-10
Holster Tan Metallic H Naples Tan Metallic over Harwood
Harwood Tan Metallic H-3 Tan Metallic HN-11
Jersey Blue Metallic J Brazilian Blue Metallic over Jet
Jet Blue Metallic J-4 Blue Metallic JB-12
Black K Gull Gray Metallic over Quebec
Maroon Deep Metallic M Gray Metallic QG-13
Burgundy Maroon Metallic M-6 Pacemaker Green Metallic over
Roman Red M-19 Sierra Green Metallic SP-14
Nomad Bronze Metallic N Burgundy Maroon Metallic over
Naples Tan Metallic N-7 Radiant Red Metallic RM-15
Piedmont Green Metallic P Two-tone combinations available at $18 extra.

Super
Hudson ... the only car with step-down design!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 61.38%.
Length 207.5"
Primary competition: Buick Super, Chrysler Saratoga, Kaiser, and Width 77.1"
Oldsmobile 98. Height 60.4"
Notable changes: Minor trim and detail changes. Legroom front 43.3"
Major standard equipment: Bedford cord upholstery, ribbed rubber Legroom rear 38.0"
front floor covering with carpet-like insert, and rear floor carpeting, Headroom front 37.3"
leather grain interior trim, walnut color instrument panel, four Headroom rear 37.3"
door/side panel armrests, 17" steering wheel, wind-up clock, dual sun Cargo capacity (cu. ft.) 23.8
visors, manual latch front door vent windows, stainless steel front, and Fuel capacity (gals.) 20.0
side window surrounds, chrome rocker panel molding, hood orna-
ment, small hubcaps, and 7.10 15 BSW tires. Convertible adds: Fab-
ric upholstery, power top.
 219 1949 Hudson

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Super Six 2-Door Coupe, 3-p. 491 $2,053 -0.77% 3485 97,701 +78.52%

Super Six 2-Door Club Coupe, 6-p. 491/493 $2,204* -0.68% 3480 NA

Super Six 2-Door Brougham Coupe, 6-p. 491/493 $2,156* -0.74% 3515 NA
Super Six 2-Door Brougham Convertible, 6-p. 491 $2,799 -1.30% 3750 1,868 +2072.09

Super Six 4-Door Sedan, 6-p. 491/493 $2,207* -0.68% 3555 NA
TOTALS Avg. Price $2,284 -0.86% Production 99,569 +81.65%
*Add $89 for Super Eight Club Coupe, model 493, Super Eight Brougham Coupe, model 493, and Super Eight Sedan, model 493, with 8-cylinder engine. Produc-
tion records not kept by body style, except for convertible models. 1
9
Commodore 4
Hudson brings you the most of all youve wanted most!
9
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 38.62%.
Length 207.5"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Frazer, Width 77.1"
Lincoln, and Packard DeLuxe Clipper. Height 60.4"
Notable changes: Minor trim and detail changes. Legroom front 43.3"
Major standard equipment: Broadcloth interior trim, brown rubber Legroom rear 38.0"
front floor covering with carpet-like inserts and rear floor pile carpet, Headroom front 37.3"
16" wide rear seat center armrest, electric clock, leather grain interior Headroom rear 37.3"
trim, two-tone walnut grained instrument panel, crank-type front Cargo capacity (cu. ft.) 23.8
door vent windows, wing-type rear quarter ventilation windows Fuel capacity (gals.) 20.0
(sedans only), stainless steel front, side and rear window surrounds,
chrome rocker panel molding, hood and fender ornaments, bumper
guards, full wheel covers, and 7.10 15 BSW tires. Convertible adds:
Fabric upholstery, power windows, and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six 2-Door Club Coupe, 6-p. 492/494 $2,359* -0.63% 3585 61,403 -1.72%
Commodore Six 2-Door Brougham Convertible, 6-p. 492/494 $2,952* -3.43% 3780 1,252 +998.25%
Commodore Six 4-Door Sedan, 6-p. 492/494 $2,383* -0.67% 3625 NA NA
TOTALS Avg. Price $2,565 -1.74% Production 62,655 +0.11%
*Add $89 for Commodore Eight Coupe, model 494, Commodore Eight Sedan, model 494, and Commodore Eight Convertible, model 494 with 8-cylinder engine.

Production records not kept by body style, except for convertible models.
1949 Kaiser 220

K AISER
Americas most-copied cars again lead the way!

In the face of all-new models from the Big Three man- The left rear door was welded shut to accommodate a ver-
ufacturers, Kaiser bravely struggled to maintain its position tically mounted spare tire at the door opening, thus free-
in the marketplace as a style and performance leader. Mil- ing up rear compartment space.
lions of dollars were spent on updating the looks and adding The other two new models were the DeLuxe 4-Door
new models, all in an effort to keep consumer attention on Convertible and the Virginian 4-Door Hardtop Sedan. De-
the Kaiser line of cars. As it would turn out, the competi- signed with similar components, the pair of 4-doors were
tion nonetheless managed to capture the limelight and take truly unique for their time. What made them unique was
away some of Kaisers thunder. that although both had chrome framed door windows and
The focus of Kaisers restyling effort was to give the still used a B-pillar, it was fashioned of glass framed in a
cars a longer, lower appearance. In reality, only a few inches chrome support. While not a true hardtop, the Virginian
were added to the length, and a restyled grille gave the il- did combine the open feeling of a hardtop with the conve-
lusion of added width, yet the height of the body remained nience of a closed 4-door model. Unfortunately, just over
the same. At the front end, a new grille consisting of three 1,000 of the two models were built during the 1949 and
large, full-width horizontal bars gave an all-new appear- 1950 model years, and they were subsequently discontinued
ance. Enlarged rectangular parking lamps were mounted when Kaiser completely restyled their cars in 1951. It would
near the ends of the center bar, directly below the head- take the Big Three about five more years to create a true 4-
lamps. The top bar had the name Kaiser embossed across door hardtop, and they would meet with much greater suc-
the center section, which curved out slightly to match the cess. It is interesting to note that the convertible was not
hoods curved line. On the hoods leading edge was a thick introduced until November 1949, at the same time as the
chrome bar with a new Kaiser emblem attached. The new 1950 models, yet there are records confirming 1949 con-
emblem placed more emphasis on the top K portion and vertibles were built and coded as such in their serial num-
less on the buffalo lower section. A new bumper with a ber. It is not known exactly how many were built as 1949
lower ridge that angled away from the car was used front models since Kaiser production figures were combined for
and rear. Among the other new exterior features were larger the 1949 and 1950 model years. Note that all production
horizontal taillamps with large chrome bezels and a rocker figures presented below are estimated, unless otherwise
panel molding on all cars, consisting of a single strip on the noted. However, the totals for the two years combined are
newly named base Special series, and a wider molding for accurate according to most industry references.
the new DeLuxe series, formerly the Custom series. Powertrain choices continued basically unchanged
Most of the aforementioned expenditures ended up from the original 1947 and 1948 features and designs. Typ-
being spent on expanding the body styles available. While ical interior updates were made, most noticeably in the new
still not having a two-door model, Kaiser came out with DeLuxe series, which used color-keyed interior appoint-
three new four-door models, two of them unique in con- ments such as gearshift knob, sun visors, headliners, and
cept. First up were the Special Traveler and Vagabond 4- pedal pads. The Kaiser DeLuxe was one of the first cars to
door utility sedan. Designed to provide station wagon like make use of a fully color-keyed interior. Another unique
utility within a traditional sedan body, this type of model feature of the DeLuxe series was the use of chrome name-
was also produced by Chrysler, DeSoto and Packard. plates on the front fenders to designate the main body
Kaisers version was unique in that it featured a lower rear exterior paint color, such as Horizon Blue, or Executive
portion that opened downward, much as a contemporary Green.
station wagon tailgate did, while the rear window and top In 1948, Kaiser had introduced the concept of the ac-
portion of the trunk lid opened upwards as a unit, like a cessory group, something that other manufacturers were
hatchback on later models cars. Standard features of the also beginning to explore. The idea was to group the most
Traveler and Vagabond included heavy-duty springs and popular options into a discounted package. This year,
shocks, fold-down rear seatback with plastic seat covers, Kaiser lowered base prices by making some previously stan-
and revised license plate mount and rear bumper guards. dard items optional. They offered three option groups that
 221 1949 Kaiser
consisted of the most popular items in their place: AG1 AG1 and AG2 features plus electric clock, front cigar
(Accessory Group 1), AG2, and AG3. AG1 featured an oil- lighter, heavy-duty air cleaner, replaceable oil filter ele-
bath air cleaner and turn signals for $18. AG2 included ment, dual-action fuel pump, tailpipe extension, two front
AG1 features plus rear cigar lighter, full wheel covers and and three rear bumper guards, and spare tire and tube on
DeLuxe bumper guards priced at $60. AG3 include the wheel, priced at $105.

1
9
DeLuxe 4-Door Sedan Special 4-Door Sedan
4
Model year production: 78,397, down 14.65% from 1948. Serial number identification: Eight to nine digit code on
9
Domestic market share: 1.52% (16th place). plate located on left front door hinge pillar. First digit is K
Base price range: $1,995 to $3,195. for Kaiser. Next two digits denote year: 49 = 1949. Fourth
Kaiser average base price: $2,459, up 4.43%. digit is series number: 1 is Special and 2 is DeLuxe. Re-
Introduction date: September 1948. maining digits are sequential serial numbers as follows in
Assembly plants: Willow Run, MI. chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Special K491 1001 52740
DeLuxe K492 1001 45050

Powertrains
Compression
Engine Ratio Gross HP Transmission Special DeLuxe
226.2 CID Thunderhead, 1-bbl., L-head, 6-cyl. 7.3:1 100 3-speed manual S -
Overdrive $96 -
226.2 CID Thunderhead, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - S
Overdrive - $96

Major Options
Special DeLuxe
Heater and defroster $48 $48
Radio and antenna $ $
Clock $ $
Dual sunvisors S S
Fog lamps $ $
Four front bumper guards $ S
Stainless steel wheel trim rings $ S
Full wheel covers $ $
White sidewall discs $ $
Options common to most models. (S = Standard equipment) Items
may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.
1949 Kaiser 222

Paint Colors
Code Code
Onyx Black 101 Saddle Bronze 235
Sportsman Beige Metallic 105 Silver Fox Gray Metallic 240
Cardinal 110 Horizon Blue Metallic 245
Polar Gray 115 Ocean Spray Green Metallic 250
Flax 120 Green Spray 255
Hickory Brown Metallic 125 Sportsman Beige 260
Horizon Blue 130 Garden Green 265
Academy Blue Metallic 135 Suede Gray Metallic 270
Wedgewood Blue Dark Metallic 145 Green Spray Metallic 285
Crystal Green 150 Doeskin 290
Dubonnet 155 Blue Satin Metallic 295
Teal Blue 160 Indian Ceramic 300
Ranger Gray 165 Crystal Green Metallic 305
Executive Green 170 Sportsman Beige Metallic over Sportsman
Yale Blue Metallic 175 Beige 605
Bermuda Tan 180 Suede Gray Metallic over Silver Fox Gray
Ranger Gray Metallic 185 Metallic 610
Executive Green Metallic 190 Garden Green over Glass Green 615
Caribbean Coral Metallic 195 Wedgewood Blue Dark Metallic over
Adirondack Gray 200 Wedgewood Blue 625
Parakeet 205 Blade Green Metallic over Ocean Spray
Linden Green Metallic 210 Green Metallic 630
Glass Green 215 Mineral Gray Metallic over Gray 635
Bermuda Tan Metallic 220 Green Spray Metallic over Green Spray 640
Mineral Gray Metallic 225 Hickory Brown Metallic over Doeskin 645
Blade Green Metallic 230 Cardinal over Doeskin 650

Special
The Kaiser Special bears the stamp of quality at low cost!

Nameplate year of origin: 1947. Replaces base Kaiser series. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 53.13% (estimated).
Length 206.7"
Primary competition: Buick Special, Chrysler Royal, DeSoto DeLuxe, Width 72.9"
Dodge Coronet, Mercury, Nash Statesman, Oldsmobile 76, and Stude- Height 64.5"
baker Commander. Legroom front 40.0"
Notable changes: Restyled front and rear, trim and detail changes. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, front rubber floor cov- Headroom front 37.3"
ering and rear carpeting, two-spoke steering wheel, dual sun visors, Headroom rear 36.4"
automatic dome lights, black rubber window surrounds, rocker panel Cargo capacity (cu. ft.) 16.5
molding, hood emblem, small hubcaps, and 7.10 15 BSW tires. Fuel capacity (gals.) 21.0
 223 1949 Kaiser

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Special 4-Door Sedan, 6-p. K4911 $1,995 -11.10% 3311 23,800 -73.73%
Special 4-Door TravelerUtility
Sedan, 6-p. K4915 $2,088 NEW 3456 17,850 NEW
TOTALS Avg. Price $2,042 -9.02% Production 41,650 -54.02%
*Production figures and change from last year are estimated due to 1949 and 1950 model year production records being combined.

1
DeLuxe 9
The luxury car of its field! 4
9
Nameplate year of origin: 1949. Replaces Custom series. Measurements
Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 46.87% (estimated).
Length 206.7"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 72.9"
Hudson Super, Nash Ambassador, Oldsmobile 88, and Packard Height 64.5"
DeLuxe Clipper. Legroom front 40.0"
Notable changes: Restyled front and rear, trim and detail changes. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord, Headroom front 37.3"
full floor carpeting, color-keyed interior trim, padded dashboard, Headroom rear 36.4"
wood grain instrument panel, automatic dome lights, glove box clock, Cargo capacity (cu. ft.) 16.5
front fender exterior color nameplate script, stainless steel exterior Fuel capacity (gals.) 21.0
window trim, wide rocker panel molding, hood emblem, dual front
and rear bumper guards, small hubcaps with wheel trim rings, and 7.10
15 BSW tires. Convertible adds: Leather interior and power top.
Vagabond adds: Front fender nameplate, rear fender skirts,* and spe-
cial features included in the 1949 Kaiser introduction above. Virginian
adds: Special color-keyed interior upholstery and trim, beltline stain-
less steel molding, nylon covered top, roof trim moldings, front fender
nameplate, and rear fender skirts. (Rear fender skirts are listed as a
standard option, meaning that the customer paid extra for them un-
less it was specially requested that they not be included on the car.)

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
DeLuxe 4-Door Sedan, 6-p. K4921 $2,195 -10.99% 3341 32,470 +2,470.86%
DeLuxe 4-Door Convertible Sedan, 6-p. K4922 $3,195 NEW 3726 3,825 NEW
DeLuxe Vagabond 4-Door Sedan, 6-p. K4925 $2,288 NEW 3501 25 NEW
DeLuxe Virginian 4-Door Hardtop Sedan, 6-p. K4923 $2,995 NEW 3541 428 NEW
TOTALS Avg. Price $2,668 +8.20% Production 36,747 +2,809.52%
*Production figures are estimated due to 1949 and 1950 model year production records being combined.
1949 Lincoln 224

LINCOLN
Presenting two great new 1949 Lincolns!
Nothing could be finer! Nothing could be newer!

A completely redesigned Lincoln arrived for the 1949 At the front end, both Lincoln series had similar
model year, and it was unlike any Lincoln before it. Visu- styling, with a heavy horizontal upper grille bar that curved
ally the smooth, slab-sided bodies were among the most down at each end, and two horizontal grille bars between
modern on the market, with flush fender lines on the new the top bar and the full width wraparound front bumper.
Cosmopolitan series and fender lines that faded into the Several vertical bars crossed through the horizontal bars. A
body line on the Lincoln. Hood and front fender heights new streamlined winged hood ornament was also intro-
were much closer together, while the rear lines were smooth duced. Recessed headlights were a unique Lincoln feature;
and rakish. The Cosmopolitan ushered in the first main- rumor held that they were originally designed as hidden
stream use of a one-piece curved windshield, while the Lin- headlamps until complications in the system mechanics de-
coln still utilized a two-piece design. Powertrains and chas- veloped, prompting the tunneled headlamp design. A wrap-
sis improvements provided a better ride and driving around bumper was used around back also, nearly reach-
experience, making the Lincoln a force to be reckoned with. ing the edge of the rear wheel opening. Round taillamps
Lincolns even won two NASCAR Grand National races were mounted low on the ends of the quarter panel. Trunk
during 1949. lids were of a bustle-back design on the Lincoln and a
Under the hood, a variation of the Flathead Ford L- sloping style on the Cosmopolitan. Interestingly the Cos-
head V8 was introduced, marking the first time Lincoln had mopolitan used exposed chrome trunk hinges.
shared a Ford designed engine, and also the first time since All-new interiors were, of course, of a more modern
1932 that Lincoln had V8 power. Since 1933, a V12 engine design with the gauge cluster in a horizontal arrangement
had powered all Lincolns. Ford Motor Company was still that was more easily viewed by the driver. Upholstery ma-
several years away from introducing its own automatic terials were also of new nylon and broadcloth patterns and
transmission. With luxury car buyers demanding the con- colors, with, as Lincoln advertised, superior appointments
venience and prestige of an automatic, Ford was forced to ... to create that luxurious custom touch. The Cos-
buy GM-designed Hydra-Matic automatic transmissions as mopolitan convertible used standard leather interiors. With
a temporary solution, introducing them at the beginning of the Continental temporarily gone, the Cosmopolitan took
the 1949 calendar year. on the role of the most luxurious Lincoln. It was available
Bodies of the base Lincoln were shared with the Mer- in open and closed two-door models and two different
cury, and from a distance it was difficult to distinguish the four-door models, the Sport Sedan and Town Sedan, the
two cars. A beltline molding and a full-length body side latter being of fastback-type styling as previously men-
molding were the extent of trim. Four-door sedans of both tioned. The base Lincoln series consisted of a two- and
the Lincoln and Cosmopolitan series continued the sui- four-door sedan. Some industry sources list a two-door
cide door arrangement in which the back door is rear convertible as being available also, which would make sense
hinged, a design for which Lincoln was famous. The Cos- since the body shell was shared with Mercury. However,
mopolitan Town Sedan utilized a dramatic, slab-sided, fast- proof of this body style in production numbers or even
back style body that gave it the look of speed just standing Lincoln marketing does not seem to exist. For historical ref-
still. Other Cosmopolitan models utilized a more typical erence, the Lincoln convertible model is listed in the facts
notchback design. Rear fender skirts added to the sleek ap- and figures below as they are presented in the October 1952
pearance. Unfortunately the clean lines of the body side NADA price guide.
were marred by a huge chrome appendage placed on the
front fender above the wheel opening.
 225 1949 Lincoln

Lincoln 2-Door Club Coupe

Cosmopolitan 4-Door Town Sedan

1
9
Cosmopolitan 2-Door Convertible 4
Model year production: 73,507, up 846.21% from 1948. Serial number identification: Serial number consists of a
9
Domestic market share: 1.42% (17th place). four to eight digit code located on right side of cowl, and
Base price range: $2,527 to $3,948. read as follows: First digit indicates year (9 = 1949); second
Lincoln average base price: $3,118, down 5.36%. and third letters indicate series (EL is Lincoln, EH is Cos-
Introduction date: April 22, 1948. mopolitan). The remaining digits are sequential beginning
Assembly plants: Detroit, MI. with 1 and ending with 73563.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
336.7 CID, 2-bbl., L-head, V8 7.0:1 152 3-speed manual S
Touch-O-Matic overdrive $100
Hydra-Matic $200

Major Options Paint Colors*

Lincoln Cosmopolitan Biscay Blue Metallic
Alberta Blue
Heater and defroster $111 $111 Teal Blue
Radio $69 $71 Haiti Beige
Power windows $ S Lima Tan Metallic
Power front seat $ S Temple Gray
Full wheel cover S S Dakota Gray
Whitewall tires $ $ Mogul Green Gray
Options common to most models. (S = Standard equip- Blue Steel Gray Metallic
ment) Items may be standard equipment, optional at dif- Hampton Gray Metallicffi
ferent pricing, or unavailable on certain models. This chart Adalia Green
is only a guide. Banff Green Metallic
Berwick Green Metallicffi
Lido Green Metallic
Calcutta Green
Royal Bronze Maroon Metallic
Tampico Red Metallicffi
Pirate Red
Lincoln Ivory
Calabash Yellow
Black
*Paint codes not presently available. Available on
Cosmopolitan series only. ffiAvailable on Lincoln series only.
1949 Lincoln 226

Lincoln
Youll be proud to own a Lincoln.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 52.22%.
Length 213.0"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 76.6"
New Yorker, Frazer Manhattan, Oldsmobile 98, and Packard Super Height 63.6"
Eight. Legroom front 42.0"
Notable changes: Completely redesigned. Legroom rear 41.0"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Headroom front 36.1"
center armrest, front rubber floor mat, rear carpeting, electric clock, Headroom rear 35.0"
chrome window surround moldings, electric luggage compartment Cargo capacity (cu. ft.) 23.4
light, full-length bodyside beltline trim, and 8.20 15 BSW tires. Fuel capacity (gals.) 19.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln 2-Door Club Coupe, 6-p. 72 $2,527 -0.24% 3959 * *
Lincoln 2-Door Convertible, 6-p. 76 $3,116 -0.86% 4224 * *
Lincoln 4-Door Sport Sedan, 6-p. 74 $2,574 +0.78% 4009 * *
TOTALS Avg. price $2,739 +0.31% Production 38,384 +493.30%
*Production by body style not available.

Cosmopolitan
Long and low-to-the road ... with a broad,
breath-taking silhouette ... the Cosmopolitan is luxury itself !

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 125.0"
Percentage of divisions sales volume: 47.78%.
Length 220.5"
Primary competition: Cadillac Series 62 and Packard Super Eight. Width 79.0"
Notable changes: All-new series. Height 62.6"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Legroom front 42.0"
center armrest, full floor carpeting, electric clock, power windows, Legroom rear 39.8"
power front seat, chrome window surround moldings, large front Headroom front 35.8"
fender molding, rocker panel stainless trim, and 8.20 15 BSW tires. Headroom rear 34.9"
Convertible adds: Power top. Cargo capacity (cu. ft.) 22.9
Fuel capacity (gals.) 21.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Cosmopolitan 2-Door Coupe, 6-p. 72 $3,185 NEW 4194 7,685 NEW
Cosmopolitan 2-Door Convertible, 6-p. 76 $3,948 NEW 4419 1,230 NEW
Cosmopolitan 4-Door Town Sedan, 6-p. 73 $3,238 NEW 4274 7,302 NEW
Cosmopolitan 4-Door Sport Sedan, 6-p. 74 $3,238 NEW 4259 18,906 NEW
TOTALS Avg. price $3,402 NEW Production 35,123 NEW
 227 1949 Mercury

MERCURY
Make your next car the Road-Proven 1949 Mercury!

After ten years of selling a slightly larger Ford, with a color choices were increased, and more trim was used on
few more trim pieces and accessories, Mercury was finally door panels and the instrument panel. Mercury had one of 1
given a combination that would boost it to the status it had the first driver focused instrument panels, with all gauges
been aspiring to reach. The 1949 Mercury was a bulkier ap- and controls grouped around the steering column area in a 9
pearing car, based on a body shell shared with the small
Lincoln, giving it more luxury and distinctiveness than ever
rectangular pod section of the instrument panel. With a full
set of gauges, it was one of the most driver friendly interi-
4
before. More luxurious interiors and a more powerful en- ors in the industry. 9
gine completed the package. It was a package that came Once on the road, the new front coil spring suspen-
with a hefty 20 to 25 percent price increase, but that would sion and rear longitudinally mounted leaf springs provided
not turn many buyers away. greatly improved riding comfort. And the best news of all,
Styling was very modern, having a curved and stream- Mercury finally earned a more powerful standard Flathead
lined look. Bodies were five inches longer, three inches V8 to further distinguish it from the lower content Ford.
wider, and nearly four inches lower than the 1948 models. The Ford Law enforcement and pursuit engine was now
Slab-sided styling had only a feature line running from the standard Mercury powerplant. As an added bonus,
front fender top to rear quarter panel end to interrupt the Touch-O-Matic overdrive was again available after an
gently curved body. The hood was raised slightly over the eight-year absence from the Mercury line.
fender line, sitting above a grille made up of eight sections With the model lineup cut down to four models, the
separated by a bar, and each section had six vertical slots. 2-Door Sedan being discontinued, and an extended model
At the center was a large vertical ornament with the word production year of about 16 months, one might have
Eight in vertical block letters. Rectangular parking lamps thought that Mercury production would at least double
sat below each headlamp, a crest and the Mercury name in that of the prior year. Much to Ford Motor Companys de-
block letters adorned the front of the hood, and a jet-type light, the all-new Mercury had a production increase of
ornament sat atop the hood. Around back, a raised trunk 500 percent over the prior season, reaffirming their deci-
line provided more luggage capacity and was set between sion ten years prior that a lower medium-priced car line was
oval shaped taillights on the rounded rear quarter panels. needed and could succeed. It also affirmed that a move
Bumpers, front and rear, were now of a full, wraparound away from the lower-priced Ford line and closer to the Lin-
design. About the only thing a customer would find that coln was a wise move. To clarify just how significant the
looked like a Ford in the Mercury catalog was the new 2- 1949 Mercury was to Ford as a whole, the annual produc-
Door station wagon, the body of which was shared with tion rankings saw Mercury leapfrog over such popular
Ford from the doors back. nameplates as Oldsmobile, Studebaker, Dodge, Hudson
Passengers were greeted by larger door openings, and and Nash. While Oldsmobile and Dodge would have many
easier access to the rear seat, as the 4-Door model contin- future opportunities to outsell Mercury, Studebaker would
ued with its rear hinged back doors. This was one of the only outsell Mercury again in 1950 and 1952, and the oth-
few features shared with the Lincoln. Once inside, thinner ers would never regain their position above Mercury.
pillars and larger expanses of glass were evident. Upholstery

Mercury 2-Door Station Wagon

Mercury 4-Door Sport Sedan
1949 Mercury 228

Model year production: 301,307, up 499.81% from 1948. Serial number identification: Serial number and engine
Domestic market share: 5.83% (6th place). number are the same and consist of a six to nine digit code
Base price range: $1,978 to $2,715. located on right side of cowl. The first digit indicates model
Mercury average base price: $2,283, up 25.37%. year (9 = 1949). Second and third digits are CM indicating
Introduction date: May 1948. Mercury eight-cylinder. The remaining digits are sequential
Assembly plants: Dearborn, MI (DA); Los Angeles, CA (LA); as follows: 101 to 302439.
Metuchen, NJ (ME); and St. Louis, MO (SL).

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
255.4 CID, 2-bbl., L-head, V8 6.8:1 110 3-speed manual S
Overdrive $95

Major Options Paint Colors*

All models Biscay Blue Metallic
Alberta Blue
Heater $59 Alaska Blue Gray Metallic
Heater and defroster $ Haiti Beige
Radio $94 Lima Tan Metallic
Radio antenna $ Dakota Gray
Fog lamps $ Cairo Gray
Hubcaps S Banff Green Metallic
Whitewall tires $ Berwick Green Metallic
Options common to most models. (S = Royal Bronze Maroon Metallic
Standard equipment) Items may be stan- Midland Maroon Metallic
dard equipment, optional at different pric- Tampico Red Metallic
ing, or unavailable on certain models. This Bermuda Cream
chart is only a guide. Black
Lima Tan Metallic over Haiti Beige
Banff Green Metallic over Berwick Green
Metallic
*Paint codes are not available.

Mercury
Longer, lower, wider! You too will like the new Mercury!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 100.00%. Cars Wagon
Primary competition: Buick Special, Chrysler Royal, DeSoto Custom, Wheelbase 118.0" 118.0"
Hudson Super 6, Kaiser, Nash Ambassador, and Oldsmobile 76 Length 206.8" 213.8"
DeLuxe. Width 76.5" 76.5"
Notable changes: Completely redesigned. Height 64.8" NA
Major standard equipment: Broadcloth upholstery, rubber floor mats, Legroom front 42.0" NA
electric clock, horn ring, chrome window surround moldings, luggage Legroom rear 41.5" NA
compartment light, full-length body side stainless trim, and 7.10 15 Headroom front 36.1" NA
BSW tires. Convertible adds: Leather and whipcord upholstery, power Headroom rear 34.0" NA
windows, power front seat adjustment, and hydraulic power top. Sta- Cargo capacity (cu. ft.) 24.1 NA
tion wagon adds: Vinyl upholstery, front fender stainless molding, Fuel capacity (gals.) 19.5 19.5
wood exterior door and quarter panel mahogany panels with maple
trim, and metal spare tire cover and lock.
 229 1949 Nash

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Coupe, 6-p. 72 $1,978 +20.24% 3321 120,616 +632.12%
Mercury 2-Door Convertible, 6-p. 76 $2,409 +20.33% 3591 16,765 +121.00%
Mercury 4-Door Sport Sedan, 6-p. 74 $2,031 +22.35% 3386 155,882 +541.94%
Mercury 2-Door Station Wagon, 8-p. 79 $2,715 +23.02% 3696 8,044 +325.83%
TOTALS Avg. price $2,283 +25.37% Production 301,307 +499.81%

1
9
4
NASH 9
This is it! This is Nash!

An all-new Nash, the companys first new postwar de- ing. Around back, all cars were of a fastback design, and
sign, appeared for the 1949 season. With rounded Air- all panels roof, rear quarter panels and decklid met
flyte styling and unit-body construction on all models, smoothly at the rear bumper. The Ambassadors extra
the curvaceous lines quickly earned the cars the nickname length was entirely in the front end, with the main body
of bathtub Nash. Unique features included a shielded from the cowl back being shared with the smaller 600.
wheel opening design that enclosed most of the traditional Interiors were all new with the previously mentioned
wheel opening, revealing only about 60 percent of the tire, instrument panel design featuring the Uniscope gauge
and a one-piece curved windshield. On the inside, a Unis- cluster. All gauges were placed within this round pod set
cope gauge cluster housing the speedometer and all of the atop the steering column. Other controls were mounted
gauges in a single pod mounted atop the steering column lower on the dashboard, with radio and ventilation controls
created a unique instrument panel. Despite the unique de- mounted near the center. Brougham two-door models in
sign, the cars retained all of the traditional Nash depend- all series featured a front seatback which folded forward
ability and durability. and inward to provide more space for rear set occupants to
For 1949, all models were now built using Uni-body enter the car. A center front seat armrest was also included
construction. This type of construction had proven its with this model. Upholstery was generally of broadcloths
worth, and the new styling of the Nash proved that it was and vinyls, with increasing amounts of trim and design
practical for any size or type of car. Styling for the new year variations as the level increased from the base Super to the
could best be described as an upside down bathtub, as the Super Special, and finally the top-line Custom.
nickname indicated. The new front end featured a large Power continued to be delivered by the dependable
oval, chrome encircled, egg-crate grille filling the area be- inline sixes of the past few years, with no significant changes
tween the hood edge and bumper pan, and was only slightly to be found. Both the 600 and Ambassador series utilized
wider than the front edge of the hood. Rectangular park- coil spring suspension and torque-tube drive, giving the
ing lamps were mounted directly below the headlamps, and Nash a smooth ride and drive. While tire changing may
a simple wraparound front bumper completed the new de- have appeared to be an issue on the new Nash with its
sign. skirted wheel opening design, it was actually not that dif-
Bodysides were mostly unadorned, with no feature ficult as the coil spring design allowed the wheels to move
lines along the sides. Beltline trim was mounted just below more freely and drop down quickly as the car was raised.
the windows, delineating the break between the greenhouse Model changes for the year included the deletion of
area and lower body. This was also the break line for cars the 600 DeLuxe 3-passenger business coupe, the Ambas-
with optional two-tone paint jobs. There was lower body sador convertible, and the wood-trimmed Suburban
side trim, running across the top of the shielded-style wheel sedans. A mid-level Super Special trim package was added
openings. Custom models also used a rocker panel mold- in both series. All three trim levels in both the 600 and
1949 Nash 230
Ambassador series were available in 2-Door Sedan, 2-Door Nash was technically competing with a wider range of cars
Brougham and 4-Door Sedan body styles. Overall, prices varying from Dodge and Mercury, to Chrysler and Kaiser.
were gradually creeping up for all Nash models, just enough This situation would be corrected for 1950 as Nash lowered
to put Nash into the medium-priced field. This meant prices slightly.

Ambassador Super 2-Door Sedan

600 Super 4-Door Sedan

Model year production: 130,000, up 18.18% from 1948. Serial number identification: Six to seven-digit code on plate
Domestic market share: 2.52% (10th place). located on right side of cowl under hood. First digit (two
Base price range: $1,786 to $2,359. digits on California built cars) indicates assembly plant and
Nash average base price: $2,257, up 9.80%. series code from above. Remaining digits are sequential ser-
Introduction date: October 1948. ial numbers as follows in chart below.
Assembly plants: Kenosha, WI (K and R); and El Segundo,
CA (KC and RC).

Serial Numbers by Series

Series Series Code Beginning Ending
600 K 260501 338821
600 KC 1001 9358
Ambassador R 515501 555554
Ambassador RC 1001 3340

Powertrains
Compression
Engine Ratio Gross HP Transmission 600 Ambassador
172.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1 82 3-speed manual S -
Overdrive (Cruising Gear) $30 -
234.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 112 3-speed manual - S
Overdrive (Cruising Gear) - $30

Major Options
600 Ambassador
Conditioned air system heater
and defroster $ $
Radio and antenna $89 $89 Options common to most models. (S =
Seat mattress single/double $19/$39 $19/$39 Standard equipment) Items may be stan-
Electric clock* S S dard equipment, optional at different
Dual sunvisors S S pricing, or unavailable on certain body
Dual windshield wipers S S styles. This chart is only a guide.
Turn signals* $16 $16
Full wheel covers* $17 $17
White sidewall tires $ $
*Standard on Custom models.
 231 1949 Nash

Paint Colors
Code Code
Blue Black P1 Steel Blue Dark P14
Marlin Blue P2 Nash Ivory P15
Sunset Maroon Light P3 Blue Black over Nash Ivory P1A13
Everglade Green Dark P4 Guiana Green Medium over
Horizon Blue Medium P5 Everglade Green Dark P4A11
Nile Green Light P6 Steel Blue Dark over Horizon
Fawn Brown Medium P7 Blue Medium P5A14
Nile Green P8 Seal Brown Dark over Fawn
Peru Gray Light
Arlington Gray Light
P9
P10
Brown Medium
Nile Green Light over Nile Green
P7A13
P8A6
1
Guiana Green Medium
Yukon Gray Dark
P11
P12
Seal Brown Dark over Nile Green
Yukon Gray Dark over Peru Gray Light
P8A13
P9A12
9
Seal Brown Dark P13 4
9
600
Nash 600. Over 25 miles to the gallon at average highway speed!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 112.0"
Percentage of divisions sales volume: 67.06%.
Length 201.0"
Primary competition: Buick Special, Dodge Meadowbrook, Kaiser, Mercury, Width 77.5"
Oldsmobile 76, Pontiac Streamliner, and Studebaker Commander. Height 63.0"
Notable changes: Completely redesigned. Legroom front 41.0"
Major standard equipment: Cloth and vinyl interior trim, reclining front Legroom rear 39.0"
seats, rubber floor covering with front carpeted inserts, front door armrests, Headroom front 36.0"
wind-up clock, dual sun visors, dual windshield wipers, stainless steel win- Headroom rear 35.0"
dow surrounds, stainless steel beltline molding, stainless steel full-length Cargo capacity (cu. ft.) 24.4
lower body molding, small hubcaps, and 6.40 15 BSW tires. Super Spe- Fuel capacity (gals.) 20.0
cial adds: Additional interior trim and rocker panel molding. Custom adds:
Electric clock, turn signals, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
600 Super 2-Door Sedan, 6-p. 4929 $1,786 NEW 2885 9,605 NEW
600 Super 2-Door Brougham Coupe, 5-p. 4923 $1,808 +17.56% 2910 2,564 -77.76%
600 Super 4-Door Sedan, 6-p. 4928 $1,811 +17.37% 2905 23,606 -5.74%
600 Super Special 2-Door Sedan, 6-p. 4949 $1,824 NEW 2885 17,006 NEW
600 Super Special 2-Door Brougham Coupe, 5-p. 4943 $1,846 NEW 2910 2,954 NEW
600 Super Special 4-Door Sedan, 6-p. 4948 $1,849 NEW 2905 31,194 NEW
600 Custom 2-Door Sedan, 6-p. 4959 $1,975 NEW 2985 17 NEW
600 Custom 2-Door Brougham Coupe, 5-p. 4953 $1,997 +15.63% 2970 29 -82.94%
600 Custom 4-Door Sedan, 6-p. 4958 $2,000 +15.47% 2985 199 -40.06%
TOTALS Avg. Price $1,877 +15.47% Production 87,174 +37.39%
1949 Oldsmobile 232

Ambassador
Its Rocket performance! In a Big, Nimble Luxury Automobile.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 32.94%.
Length 210.0"
Primary competition: Buick Super, Chrysler Windsor, Dodge Custom, Width 77.5"
Hudson Super Six, Kaiser DeLuxe, Oldsmobile 88, and Studebaker Com- Height 63.5"
mander Land Cruiser. Legroom front 41.0"
Notable changes: Completely redesigned. Legroom rear 39.0"
Major standard equipment: Cloth and vinyl interior trim, reclining front Headroom front 36.0"
seats, rubber floor covering with front carpeted inserts, front door arm- Headroom rear 35.0"
rests, wind-up clock, dual sun visors, dual windshield wipers, stainless Cargo capacity (cu. ft.) 24.4
steel window surrounds, stainless steel beltline molding, stainless steel Fuel capacity (gals.) 20.0
full-length lower body molding, small hubcaps, and 7.10 15 BSW tires.
Super Special adds: Additional interior trim and rocker panel molding.
Custom adds: Electric clock, turn signals, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 4969 $2,170 NEW 3320 4,602 NEW
Ambassador Super 2-Door Brougham Coupe,
5-p. 4963 $2,191 +17.92% 3300 1,541 -78.66%
Ambassador Super 4-Door Sedan, 6-p. 4968 $2,195 +17.13% 3325 17,960 +21.54%
Ambassador Super Special 2-Door Sedan, 6-p. 4999 $2,218 NEW 3320 691 NEW
Ambassador Super Special 2-Door Brougham
Coupe, 5-p. 4993 $2,239 NEW 3300 1,837 NEW
Ambassador Super Special 4-Door Sedan, 6-p. 4998 $2,243 NEW 3325 6,539 NEW
Ambassador Custom 2-Door Sedan, 6-p. 4979 $2,338 NEW 3400 2,072 NEW
Ambassador Custom 2-Door Brougham Coupe,
5-p. 4973 $2,359 +14.22% 3350 807 +123.04%
Ambassador Custom 4-Door Sedan, 6-p. 4978 $2,363 +14.54% 3350 6,777 +63.58%
TOTALS Avg. Price $2,257 +9.80% Production 42,826 -8.00%

OLDSMOBILE
The new thrill ... Futuramic Oldsmobile.

Nineteen forty-nine is the year that put Oldsmobile the 98 series and the new 88 series, sometimes referred to
on the map for performance. After the highly successful as the Rocket 88. The V8 was mated to the Hydra-Matic
introduction of the first newly designed postwar Oldsmo- fully automatic transmission, now standard equipment on
bile, the Futuramic 98, Oldsmobile further upped the both the 88 and 98 series, making Oldsmobile the first
ante with the introduction of the first modern overhead manufacturer to have this feature as standard equipment on
valve V8 engine. Pumping out 135 horsepower at 3600 two-thirds of cars sold. The 88 series used the lighter weight
rpm, the new V8 was used as standard equipment in both body of the newly redesigned 76 series, and with the V8
 233 1949 Oldsmobile
engine, it quickly became a hot commodity on the street first 2-Door Hardtop model in the Ninety-Eight series,
and on the racetrack. In fact, a Series 88 Convertible was known as the Holiday. Sharing its style with the Buick
selected as the official 1949 Indianapolis 500 pace car. Roadmaster Riviera and Cadillac Coupe de Ville, the Olds
With the 76 series and the new 88 series now using 98 Holiday was essentially a convertible body and frame
Futuramic design, signs of the old Oldsmobile began to with a steel hardtop for all-weather protection.
fade away. The Dynamic Series 60 was discontinued, and Exterior styling features of the 76 and 88 included in-
the Dynamic Series 70 was dropped to the bottom line tegrated front fenders with a lower hood line and rear quar-
Olds as the 76, now available only as a 6-cylinder. In place ter panels that were more closely blended into the body.
of the former Dynamic eight cylinders (68 and 78) was the Frontal features echoed those on the revised Ninety-Eight,
new 88. The Futuramic 98 continued in its place atop the continuing the arching two-bar design, but new parking
Oldsmobile pecking order, giving Olds its typical three se- lamp/turn signal units were in a rectangular housing under 1
ries lineup. the headlights with a three bar intake vent between the two
As for the new styling, the Seventy-Six and Eighty- that oddly seemed to support the pouty look. It was a 9
Eight series utilized the corporate A-body structure shared
with Chevrolet and Pontiac. This meant a full line of body
unique look that proved popular with traditional Oldsmo-
bile buyers, and sales continued to climb steadily through
4
styles in both series, with notchback (Club Coupe and the end of the fifties, with only minor stumbles. Bodyside 9
Sedan) and fastback (Club and Town Sedan) designs, con- trim varied by series slightly, with all cars having stainless
vertible and wagon, as well as standard and DeLuxe ver- steel rocker panel and rear fender moldings and rear fender
sions. Interiors were similar to those of the lower-priced gravel shields. DeLuxe models in all series added additional
corporate siblings. Also new for the year was Oldsmobiles chrome to window and trunk trim.

76 4-Door Town Sedan

88 2-Door Convertible Pace Car display car

88 2-Door Convertible Pace Car

88 DeLuxe 4-Door Station Wagon 98 4-Door Sedan

Model year production: 288,310, up 66.08% from 1948. Serial number identification: Located on left front door
Domestic market share: 5.58% (7th place). hinge pillar and under the hood on right front side of cowl.
Base price range: $1,732 to $3,296. Eight to nine digit code read as follows: 1st two digits, 49,
Oldsmobile average base price: $2,302, up 14.27%. indicate year. Third digit indicates series as follows: 6 = 76,
Introduction date: December 1948. 8 = 88, and 9 = 98. Fourth digit indicates assembly plant
Assembly plants: Atlanta, GA (A); Framingham, MA (B); code from above, followed by sequential number by plant
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS and series with beginning number of 1001, and ending
(K); Linden, NJ (L); Lansing, MI (M); and Wilmington, number as follows in the chart below.
DE (W).
1949 Oldsmobile 234

Highest Serial Numbers by Series

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Wilmington
76 6595 7168 9069 11687 8703 48479 8794
88 7203 8544 10512 13460 10496 46245 9630
98 6327 7508 9508 11676 9576 46908 8750

Powertrains
Compression
Engine Ratio Gross HP Transmission 76 88 98
257 CID Fire-Power, 1-bbl., L-head, 6-cyl. 6.5:1 105 3-speed manual S - -
Hydra-Matic Drive $185 - -
303.7 CID Rocket, 2-bbl., OHV, V8 7.25:1 135 Hydra-Matic Drive - S S

Major Options Paint Colors

76 76 DeLuxe 88 88 DeLuxe 98 98 DeLuxe Code
Condition-Air heater Black 40
and defroster $67 $67 $67 $67 $67 $67 Garnet Maroon Metallic 42
Standard radio $88 $88 $88 $88 $88 $88 Chariot Red 42-C
DeLuxe radio $96 $96 $96 $96 $96 $96 Tawnee Buff 43
Electric clock $15 S $15 S $15 S Praline Brown Metallic
DeLuxe steering wheel - S - S - S over Tawnee Buff 43A
Auxiliary driving and Crest Blue 44
fog lights $19 $19 $19 $19 $19 $19 Serge Blue Metallic over
Turn signals $21 S $21 S S S Crest Blue 44A
Rear fender skirts S S S S S S Serge Blue Metallic 45
Chrome wheel trim rings $10 S $10 S S S Praline Brown Metallic 46
Whitewall tires $ $ $ $ $ $ Silver Gray 47
Options common to most models. (= Not Available; S = Standard equipment) Items may be
Metal Gray Metallic over
standard equipment, optional at different pricing, or unavailable on certain models. This chart Silver Gray 47A
is only a guide. Metal Gray Metallic 48
Ivy Green Metallic 49
Ivy Green Metallic over
Seafoam Green Metallic 49B
Seafoam Green Metallic 49C

Seventy-Six
Action-styled and action-engineered cars for Going Places.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 119.5"
Percentage of divisions sales volume: 33.14%.
Length 202.0"
Primary competition: Dodge Coronet, Kaiser Special, Mercury, Nash Width 75.2"
600, and Pontiac Chieftain DeLuxe. Height 62.5"
Notable changes: Completely redesigned. Legroom front 42.6"
Major standard equipment: Bedford cord or broadcloth upholstery, Legroom rear 40.8"
rubber floor mats, dual sun visors, dual windshield wipers, automatic Headroom front 35.9"
choke, rear fender stainless trim, rocker panel moldings, and 7.10 15 Headroom rear 35.6"
BSW tires. Convertible adds: Leather or cloth and leather interior and Cargo capacity (cu. ft.) NA
power top. Station wagon adds: Wood side body panels. DeLuxe series Fuel capacity (gals.) 18.0
adds: Foam rubber seat cushions, DeLuxe steering wheel and instru-
ment cluster, clock, special external moldings, chrome wheel trim
rings, and 7.60 15 BSW tires (except station wagon).
 235 1949 Oldsmobile

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Seventy-Six 2-Door Club Coupe, 6-p. 3527 $1,732 +7.64% 3260 9,403 +14.31%
Seventy-Six 2-Door Club Sedan, 6-p. 3507 $1,758 +7.59% 3290 23,059 +10.16%
Seventy-Six 2-Door Convertible, 6-p. 3567X $2,148 +7.24% 3580 5,338 +37.15%
Seventy-Six 4-Door Sedan, 6-p. 3569 $1,832 +9.24% 3340 23,631 +49.17%
Seventy-Six 4-Door Town Sedan, 6-p. 3508 $1,821 NEW 3335 3,741 NEW
Seventy-Six DeLuxe 2-Door Club Coupe, 6-p. 3527D $1,873 +7.09% 3315 3,280 +198.18%
Seventy-Six DeLuxe 2-Door Club Sedan, 6-p. 3507D $1,900 +6.98% 3355 8,960 +220.00%
Seventy-Six DeLuxe 4-Door Sedan, 6-p.
Seventy-Six DeLuxe 4-Door Town Sedan, 6-p.
3569D
3508D
$1,974
$1,963
+8.58%
NEW
3375
3400
13,874
2,725
+503.22%
NEW
1
Seventy-Six DeLuxe 4-Door Station Wagon, 6-p.
TOTALS
3561D
Avg. price
$2,895
$1,990
+5.70%
+1.63%
3680
Production
1,545
95,556
+39.57%
+65.32%
9
4
Eighty-Eight 9
Smartly styled and superbly engineered.
Going Places in luxury and comfort.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 119.5"
Percentage of divisions sales volume: 34.43%.
Length 202.0"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 75.2"
Frazer, Hudson Super, and Nash Ambassador. Height 63.3"
Notable changes: All-new model. Legroom front 42.6"
Major standard equipment: Bedford cord or broadcloth upholstery, rub- Legroom rear 40.8"
ber floor mats, dual sun visors, dual windshield wipers, automatic choke, Headroom front 35.9"
rear fender stainless trim, rocker panel moldings, and 7.60 15 BSW Headroom rear 35.6"
tires. Convertible adds: Leather or cloth and leather interior and power Cargo capacity (cu. ft.) NA
top. Station wagon adds: Wood side body panels. DeLuxe series adds: Fuel capacity (gals.) 18.0
Foam rubber seat cushions, DeLuxe steering wheel and instrument clus-
ter, clock, special external moldings, and chrome wheel trim rings.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Eighty-Eight 2-Door Club Coupe, 6-p. 3527 $2,143 +24.16% 3550 6,562 -61.22%
Eighty-Eight 2-Door Club Sedan, 6-p. 3507 $2,170 NEW 3585 16,887 NEW
Eighty-Eight 2-Door Convertible, 6-p. 3567DX $2,559 NEW 3845 5,434 NEW
Eighty-Eight 4-Door Sedan, 6-p. 3569 $2,244 +24.60% 3615 23,342 +87.58%
Eighty-Eight 4-Door Town Sedan, 6-p. 3508 $2,233 NEW 3625 2,859 NEW
Eighty-Eight DeLuxe 2-Door Club Coupe, 6-p. 3527D $2,274 +21.41% 3590 4,999 -39.40%
Eighty-Eight DeLuxe 2-Door Club Sedan, 6-p. 3507D $2,301 NEW 3615 11,820 NEW
Eighty-Eight DeLuxe 4-Door Sedan, 6-p. 3569D $2,375 +22.05% 3645 23,044 +88.85%
Eighty-Eight DeLuxe 4-Door Town Sedan, 6-p. 3508D $2,364 NEW 3665 2,974 NEW
Eighty-Eight DeLuxe 4-Door Station Wagon, 6-p. 3561D $3,296 NEW 3945 1,355 NEW
TOTALS Avg. price $2,396 +30.46% Production 99,276 +99.28%
*Comparisons made to 1948 Series 78.
1949 Packard 236

Futuramic Series 98
Into a new Golden Era. Futuramic Oldsmobile!
The dramatic design of the future.

Nameplate year of origin: 1941 (Futuramic prefix was only for 19481949). Measurements
Current bodystyle lifespan: 1948 through 1949.
Wheelbase 125.0"
Percentage of divisions sales volume: 32.42%.
Length 213.0"
Primary competition: Chrysler New Yorker, Frazer Manhattan, Hudson Width 78.8"
Commodore, Lincoln, and Packard Deluxe Clipper. Height 63.8"
Notable changes: Minor trim and detail changes. Legroom front 42.9"
Major standard equipment: Broadcloth or Bedford cord upholstery, front Legroom rear 42.5"
seat center armrest, carpeted inserts in floor mats, deluxe steering wheel, Headroom front 36.2"
clock, E-Z-I rear view mirror, rear fender stainless trim, rear fender Headroom rear 34.9"
gravel guard, rear fender skirts, solenoid starter, and 7.60 15 BSW Cargo capacity (cu. ft.) NA
tires. DeLuxe series adds: Front and rear floor mats, DeLuxe steering Fuel capacity (gals.) 18.0
wheel, chrome wheel trim rings, rear seat center armrest, power (hy-
draulic) windows and front seat adjustment, and 8.20 15 BSW tires.
Convertible adds: Leather interior, power top, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Futuramic 98 2-Door Club Sedan, 6-p. 3807 $2,426 +16.75% 3835 3,849 +66.55%
Futuramic 98 4-Door Sedan, 6-p. 3869 $2,500 +16.23% 3890 8,820 +57.36%
Futuramic 98 DeLuxe 2-Door Club Sedan, 6-p. 3807D $2,520 +15.49% 3840 16,200 +35.58%
Futuramic 98 DeLuxe 2-Door Holiday Hardtop,
6-p. 3847X $2,973 NEW 4000 3,006 NEW
Futuramic 98 DeLuxe 2-Door Convertible, 6-p. 3867X $2,973 +13.30% 4200 12,602 -2.42%
Futuramic 98 DeLuxe 4-Door Sedan, 6-p. 3869D $2,594 +14.98% 3925 49,001 +50.98%
TOTALS Avg. price $2,664 +17.98% Production 93,478 +43.29%

PACK ARD
The new Golden Anniversary Packard. Ask the Man who owns one!

Packard entered 1949 with a continuation of its 1948 While not totally new in design, the new cars carried
Series 22 cars. Cars built from November 1948 until May enough trim and detail changes to distinguish them from
1949 were titled as 1949 models. The features, prices and the Series 22 models. Most noticeable at the front was a
comments pertaining to the first-series 1949 models are full-width chrome plated bumper, no longer having a
contained in the 1948 section, while production figures are painted center section. Most other features at the front re-
included within the 1949 section. In May of 1949, the truly mained the same for base and Super Eight series, but the
new Series 23 models would be introduced on the occasion new Super Eight DeLuxe series used the dual bar horizon-
of Packards 50th anniversary in the motorcar business. To tal grille also seen on the Custom Eight series. Egg-crate
celebrate the anniversary, 2,000 cars were specially painted style trim was used on the rear deck of the Super Eight
in a non-standard, custom gold color. DeLuxe and Custom Eight series also, along with new tail-
 237 1949 Packard
lamp bezels in all series. Also, the Super Eight series was Super DeLuxe, and up to new color-keyed Bedford cloth
moved from the base series 120 inch wheelbase to the longer and leather trim in the Custom Eight series.
127 inch wheelbase, which it now shared with the Custom Engine offerings remained the same for the 23rd se-
Eight series. All of the additional length was forward of the ries cars, but a new transmission was introduced as optional
cowl area. equipment in the Custom Eight series at their May 1949 in-
Along the bodysides, most models now carried a full- troduction. The new Ultramatic, Packards first fully au-
length, mid-level stainless steel bodyside trim, but not a tomatic unit, proved to be reliable and a very worthy com-
rocker panel molding. The Custom Eight 4-Door sedan petitor to General Motors Hydra-Matic unit. Some sources
continued the use of the dual strips of stainless steel trim list this transmission as being optional on the Super Eight
on the lower body sides. The standard line Super Eight series.
models were trimmed similarly to the Packard Eight and Model changes for the 23rd series Packards included 1
both bore the name Packard in block letters on the front the Super Eight 4-Door Touring Sedan, Victoria Convert-
fender. Rear windows on all sedans were enlarged to im- ible and 2-Door Club Sedan being moved to what was now 9
prove rearward visibility.
Interiors carried on the traditional and conservative
called the DeLuxe trim level. A standard line of Super Eight
Touring Sedan and Club Sedan was added. The 7-passen-
4
Packard luxury look. The black-lighted Flite-Glo in- ger Business Sedan (formerly Touring Sedan) and Limou- 9
struments introduced in 1948, mainly as a sales gimmick, sine models were now only offered in the Super Eight se-
continued in the new models. Upholstery choices ranged ries in standard trim. Also, the Custom Eight 2-Door Club
from broadcloth in base models to pinstriped wool in the Sedan was discontinued.

Custom Eight 2-Door Convertible

Packard Eight 4-Door Sedan

Model year production: 113,599, up 30.15% from 1948. left side of cowl under hood, and read as follows: First digit
Domestic market share: 2.20% (13th place). is H. Second through seventh digits are engine/serial num-
Base price range: $2,224 to $4,520. bers as follows in chart below. Note that second-series 1949
Packard average base price: $3,115, down 9.02%. and 1950 models serial numbers continue sequentially with
Introduction date: May 1949 (Second-series 49 models, or no break to allow for distinction between model years. Also,
Series 23). numbers may have been skipped in between beginning and
Assembly plants: Detroit, MI. ending numbers.
Serial number identification: Seven-digit code located on

Serial Numbers by Series

Series Beginning (2nd series 1949) Ending (1950)
Packard Eight 200001 295000
Super Eight 400001 425000
Custom Eight 600001 610000
Powertrains
Compression
Engine Ratio Gross HP Transmission Packard Eight Super Eight Custom Eight
288 CID, 2-bbl., L-head, 8-cyl. 7.0:1 135 3-speed manual S - -
Overdrive $92 - -
327 CID, 2-bbl., L-head, 8-cyl. 7.0:1 150 3-speed manual - S -
Overdrive - $92 -
1949 Packard 238
Compression
Engine Ratio Gross HP Transmission Packard Eight Super Eight Custom Eight
356 CID, 2-bbl., L-head, 8-cyl. 7.0:1 160 3-speed manual - - S
Overdrive - - $92
Ultramatic Drive - -* $225
*Some sources list Ultramatic Drive as an option for the Super Eight at $225, but most do not list it as available until November 1949, during the 1950 model year.

Some sources list Ultramatic Drive as standard on Series 23 Custom Eights, while others do not list it as standard equipment until September 1949.

Major Options Paint Colors

Packard Eight Super Eight Custom Eight Code
Heater and defroster $68 $68 $68 Lowell Gray Metallic A
Radio $ $ $ Packard Blue Metallic B
Fender skirts $ $* S Egyptian Sand C
Electromatic Clutch $36 $36 $36 Spruce Green Metallic D
Full wheel covers $ S S Granada Gray E
White sidewall tires $ $ $ Corona Cream F
*Standard on Super Eight DeLuxe models. Argentine Gray Metallic G
Yosemite Blue Metallic H
Options common to most models. (S = Standard equipment) Items may be Valiant Green Metallic K
standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.
Aztec Brown Metallic M
Sylvan Green Metallic N
Grenadier Maroon Metallic P
Ash Green Q
Coronet Blue Metallic S
Turquoise Blue T
Matador Maroon Metallic U
Arizona Beige W
Black X
Astral Blue Metallic Y
Maumee Maize Z
Two-tone color combinations available at extra cost.

Packard Eight
In a great new Golden Anniversary line, Packard combines
enduring distinction with spectacular new thrift!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Wheelbase 120.0"
Percentage of divisions sales volume: 78.57%.
Length 204.7"
Primary competition: Buick Super, Chrysler Saratoga, Frazer, Kaiser Width 77.5"
DeLuxe, Nash Ambassador, and Oldsmobile 88 DeLuxe. Height 64.1"
Notable changes: Minor trim and detail changes. Legroom front 44.3"
Major standard equipment: Cloth interior trim, full floor covering, elec- Legroom rear 42.3"
tric clock, courtesy lights, front and rear window stainless steel mold- Headroom front 36.7"
ings, stainless steel beltline molding, hood ornament, fender skirts, small Headroom rear 36.3"
hubcaps, and 7.60 15 BSW tires. DeLuxe models add: Additional inte- Cargo capacity (cu. ft.) 17.2
rior trim appointments, trip odometer, and wheel trim rings. Fuel capacity (gals.) 17.0
 239 1949 Packard

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Packard Eight Series 2301 2-Door
Club Sedan, 6-p. 2395 $2,224 -1.16% 3740 NA NA
Packard Eight Series 2301 4-Door
Touring Sedan, 6-p. 2392 $2,249 -1.14% 3815 NA NA
Packard Eight Series 2301 4-Door
Station Sedan, 6-p. 2393 $3,449 +0.70% 4075 NA NA
Packard DeLuxe Eight Series 2301
2-Door Club Sedan, 6-p.
Packard DeLuxe Eight Series 2301
2365 $2,358 -6.32% 3770 NA NA 1
4-Door Touring Sedan, 6-p.
TOTALS
2362 $2,383
Avg. Price $2,533
-6.29%
-2.67%
3840 NA
Production 89,250*
NA
+47.29%
9
*Production totals by body style are not available. However, 12,532 were Series 22 standard Eight models, 27,438 were Series 22 DeLuxe Eights, and 49,280 were Se- 4
ries 23 standard Eight or DeLuxe Eight models.
9
Super Eight
Luxury story of the year ... told in silence!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Percentage of divisions sales volume: 22.25%. Series 2302 & 2332 Series 2322
Primary competition: Buick Roadmaster, Cadillac Series Wheelbase 127.0" 141.0"
61, Frazer Manhattan, and Lincoln. Length 211.7" 225.7"
Notable changes: Based on 127" wheelbase of Custom Width 77.5" 76.2"
Eight. Other changes include new grille and trim and de- Height 64.1" NA
tail changes. Legroom front 44.3" 44.3"
Major standard equipment: Broadcloth interior trim, full Legroom rear 42.3" NA
floor carpeting, electric clock, stainless steel hood, front Headroom front 36.7" 36.7"
and rear window, side window and beltline molding, Headroom rear 36.3" NA
rocker panel molding, Goddess of Speed hood orna- Cargo capacity (cu. ft.) 17.2 17.2
ment, full wheel covers, and 7.60 15 BSW tires. Seven- Fuel capacity (gals.) 20.0 20.0
passenger models add: Auxiliary jump seats, and 8.20
15 BSW tires. Limousine adds: Driver partition. DeLuxe
models add: Pinstripe wool cloth upholstery, additional
interior trim appointments, Winged Goddess hood or-
nament, and 8.00 15 BSW tires. Convertible adds:
Leather interior and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Eight Series 2302 2-Door Club Sedan,
6-p. 2385 $2,608 NEW 3800 NA NEW
Super Eight Series 2302 4-Door Touring Sedan,
6-p. 2382 $2,633 NEW 3870 NA NEW
Super Eight DeLuxe Series 2302 2-Door Club
Sedan, 6-p. 2375 $2,894 +3.28% 3855 NA NA
Super Eight DeLuxe Series 2332 2-Door Victoria
Convertible, 6-p. 2379 $3,350 +3.08% 4260 4,921 +3.60%
Super Eight DeLuxe Series 2302 4-Door Touring
Sedan, 6-p. 2372 $2,919 +3.25% 3925 NA NA
1949 Plymouth 240
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Eight Series 2322 4-Door Business Sedan,
7-p. 2371 $3,950 +12.86% 4600 NA NA
Super Eight Series 2322 4-Door Limousine, 7-p. 2370 $4,100 +12.33% 4620 NA NA
TOTALS Avg. Price $3,208 -5.97% Production 20,226 +4.16%
*Production totals by body style are not available, except for convertible. However, 5,871 were Series 22 Super Eight sedans, 865 were Series 22 Super Eight 7-passen-
ger sedans, 8,565 were Series 23 Super Eight sedans, and 4 were Series 23 Super Eight 7-passenger models.

Custom Eight
The Golden Anniversary Packard Custom Eight!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Wheelbase 127.0"
Percentage of divisions sales volume: 3.63%.
Length 213.3"
Primary competition: Cadillac Fleetwood Sixty-Special, Chrysler Impe- Width 77.5"
rial, and Lincoln Cosmopolitan. Height 64.1"
Notable changes: Minor trim and detail changes. Legroom front 44.3"
Major standard equipment: Broadcloth and leather interior trim, full Legroom rear 42.3"
floor carpeting, electric clock, stainless steel body trim molding, hood, Headroom front 36.7"
side window and beltline moldings, dual lower body moldings, Headroom rear 36.3"
Winged Goddess hood ornament, full wheel covers, and 8.20 15 Cargo capacity (cu. ft.) 17.2
BSW tires. Convertible adds: Leather interior and power top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Eight Series 2333 2-Door Victoria
Convertible, 6-p. 2359 $4,520 +5.24% 4530 275 -75.07%
Custom Eight Series 2306 4-Door Touring
Sedan, 6-p. 2352 $3,975 +6.00% 4310 3,848 NA
TOTALS Avg. Price $4,248 -0.37% Production 4,123 -43.28%

PLYMOUTH
The Beautifully New Plymouth. Plymouth builds great cars!

The first all-new postwar Plymouths arrived in March bar, and middle heavy bar, etc. Three vertical bars were
1949. Styling was characterized by the typical Chrysler con- spaced with one in the center, and one below each side of
servatism of then president K.T. Keller, meaning fairly up- the hood opening. On the leading edge of the hood, above
right and boxy designs. Bolt-on style rear fenders contin- the top grille bar, was a large chrome emblem with the
ued, but they now appeared smaller and more unified with Mayflower design. On top of the hood was a more stylized
the rest of the body. The front grille consisted of five hor- Mayflower hood ornament.
izontal bars, alternating with a heavy bar on top, then a thin Body sides were nearly flat, but gently curved. A small
 241 1949 Plymouth
feature line ran off the front fender and just barely onto the creased by two to 97. Other features shared throughout the
front door. Bodyside trim included front and rear fender corporation included a counter-balanced trunk lid, rotary
trim placed just above the wheel openings and a ribbed type door latches, Oilite gasoline filter, and an electrically
rocker panel molding. Special DeLuxe models also bore operated automatic choke.
rear fender gravel shields. Front and rear bumpers were of Several model changes were seen at the beginning of
a one-year-only fluted design. Special DeLuxe models also the new model year, but additional models at mid-year put
had stainless steel windshield and rear window moldings. the model count at only one fewer than 1948. The DeLuxe
Interiors received updated instrument panels and up- line initially consisted of only a Club Coupe and 4-Door
holstery fabrics. DeLuxe models had painted instrument Sedan. At mid-year, new lower-priced, shorter wheelbase
panels and window garnish moldings, while in the Super models were introduced to both the Plymouth and Dodge
DeLuxe they were of a mahogany grained finish. Uphol- lines. For Plymouth, this meant the addition of a 111 inch 1
stery differed slightly between the two series. Under the wheelbase 3-passenger Coupe, 2-Door Sedan and a 2-Door
hood, the same L-head 6-cylinder engine was found, now Suburban station wagon. The Special DeLuxe line lost its 9
with compression ratio increased to 7:1 and horsepower in- 3-passenger Coupe and 2-Door Sedan models. 4
9

Special DeLuxe 2-Door Convertible

Special DeLuxe 4-Door Station Wagon

DeLuxe 2-Door, 3-passenger Coupe

Model year production: 519,400, up 26.54% from 1948. lows Detroit, 18000101 to 18040467; Evansville,
Domestic market share: 10.05% (3rd place). 24000001 to 24011890; Los Angeles, 28000101 to 28003814;
Base price range: $1,371 to $2,372. San Leandro, 28500101 to 28503162. P-18 DeLuxe series:
Plymouth average base price: $1,690, up 9.43%. Eight digit code as follows Detroit, 15300001 to
Introduction date: March 1949. P-17 Deluxe models intro- 15358928; Evansville, 22080001 to 22096252; Los Angeles,
duced May 1949. 26025001 to 26030100; San Leandro, 26500101 to
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles, 26504423. P-18 Special DeLuxe series: Eight digit code as
CA; and San Leandro, CA. follows Detroit, 12120001 to 12384178; Evansville,
Serial number identification: Located on left front door 20304001 to 20366486; Los Angeles, 25075001 to
hinge pillar. P-17 DeLuxe series: Eight digit code as fol- 25097094; San Leandro, 25500101 to 25510640.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 97 3-speed manual S

Major Options Paint Colors

DeLuxe Special DeLuxe Code
Heater and defroster $44 $44 Black 601
Radio $73 $73 Salvador Blue 605
Electric clock $ S New Brunswick Blue 606
Dual sunvisors $ S Kitchener Green 620
Dual windshield wipers $ S Bolivia Green 621
Turn signal $16 $16 Peru Gray 635
Full wheel covers $ $ Yukon Gray 636
White sidewall tires $ $ Edmonton Beige 645
1949 Plymouth 242

Major Options (cont.) Paint Colors (cont.)

Options common to most models. (S = Standard equip- Code
ment) Items may be standard equipment, optional at dif-
ferent pricing, or unavailable on certain body styles. This Trinidad Brown 646
chart is only a guide. Malibu Brown 647
Rio Maroon 660
Mexico Red 661
Plymouth Cream 665

DeLuxe
The Plymouth DeLuxe.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 28.53%. P-17 series P-18 series
Primary competition: Chevrolet Special Styleline, Ford DeLuxe, Wheelbase 111.0" 118.5"
and Studebaker Champion. Length 185.3" 191.5"
Notable changes: Completely redesigned. Width 71.1" 71.5"
Major standard equipment: Broadcloth interior trim, rubber floor Height 64.2" 65.6"
covering, front door armrests, driver side sun visor and windshield Legroom front NA 40.3"
wiper, rubber window surrounds, stainless steel front and rear Legroom rear NA 42.3"
fender and beltline moldings, chrome rocker panel molding, hood Headroom front NA 37.0"
ornament, small hubcaps, and 6.40 15 BSW tires. P-18 series Headroom rear NA 37.0"
adds: 6.70 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. P17 $1,371 +1.93% 2825 13,715 NA*
DeLuxe 2-Door Club Coupe, 6-p. P18 $1,519 +7.81% 3034 25,687 NA*
DeLuxe 2-Door Sedan, 6-p. P17 $1,492 +7.96% 2951 28,516 NA*
DeLuxe 4-Door Sedan, 6-p. P18 $1,551 +7.71% 3059 61,021 NA*
DeLuxe 2-Door Suburban Wagon, 6-p. P17 $1,840 NEW 3105 19,220 NEW
TOTALS Avg. Price $1,555 +11.52% Production 148,159 +161.55%
*Comparison not available due to model year production totals for 19461948 being combined.

Special DeLuxe
The Plymouth Special DeLuxe.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 118.5"
Percentage of divisions sales volume: 71.47%.
Length 191.5"
Primary competition: Chevrolet DeLuxe Styleline, Ford Custom and Width 71.5"
Studebaker Champion DeLuxe. Height 65.6"
Notable changes: Completely redesigned. Legroom front 40.3"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 42.3"
ering, front door armrests, dual sun visors, electric clock, glove box Headroom front 37.0"
lock, dual windshield wipers, stainless steel windshield surround, Headroom rear 37.0"
 243 1949 Pontiac

stainless steel front and rear fender and beltline moldings, chrome Measurements (cont.)
rocker panel molding, chrome rear fender gravel shield, small hubcaps,
Cargo capacity (cu. ft.) NA
and 6.70 15 BSW tires. Convertible adds: Leather interior trim and
Fuel capacity (gals.) 17.0
power top. Station Wagon adds: Vinyl interior and removable 2nd and
3rd row seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Club Coupe, 6-p. P18 $1,602 +6.59% 3046 99,680 NA* 1
Special DeLuxe 2-Door Convertible, 5-p.
Special DeLuxe 4-Door Sedan, 6-p.
P18
P18
$1,982
$1,629
+6.73%
+6.54%
3323
3079
15,240
252,878
NA*
NA* 9
Special DeLuxe 4-Door Station Wagon, 8-p.
TOTALS
P18
Avg. Price
$2,372
$1,896
+14.76%
+15.32%
3341 3,443
Production 371,241
NA*
+4.92% 4
*Comparison not available due to model year production totals for 19461948 being combined. 9

PONTIAC
The Most Beautiful thing on Wheels ... and even Better than it Looks!

Pontiacs all-new postwar cars finally arrived in dealer The grille began a new theme for Pontiac. The top bar,
showrooms in March of 1949. Everything was new from the attached to the leading edge of the hood and front fenders,
ground up, except for the powertrains. The inline 6- and curved down under the headlights to meet the center bar.
8-cylinder engines, and 3-speed manual and Hydra-Matic The center and lower horizontal bars were full-width, and
transmissions soldiered on with no more than refinements. rectangular parking lights were placed in-between at each
In fact the sales brochure was so bold as to proclaim, So end. Between these two bars were eight vertical bars, four
enthusiastic has been the praise of (the Pontiac Six and to a side. In the middle a vertical bar ran between the top
Eight) by discriminating motorists all over America, that hood bar and bottom horizontal bar, with a round Indian
Pontiac engineers have confined their efforts to the refine- head medallion at the intersection with the center bar. A
ment of Pontiacs Famous Power-Packed Engines rather new Pontiac hood emblem was the start point for the Sil-
than undertake radical changes for the 1949 model. ver Streaks, this year consisting of five strips separated by
On the exterior, all Pontiac models shared the GM body color paint. These were again used on the decklid of
corporate A-body with Chevrolet. This was the first time most models, ending at the trunk handle. A new Chief
in over ten years for Pontiac not to have a version of either Pontiac hood ornament was used, with the face being an
the corporate B- or C-body. Fortunately the A-body was a opaque reddish color, and could be illuminated if desired.
very clean lined car that looked good in either fastback-style Taillights were again of a round design placed low on the
Streamliner or the newly named notchback-style Chief- rear fender ends, just above the full wraparound rear
tain. While the Chieftain replaced the Torpedo, it was now bumper.
the top-line series, and was an indication of the future for Exterior trim on base models was virtually nonexis-
Streamliner fastback body styling. Flush mounted front tent, limited to stainless steel windshield and rear window
fenders and rear fender lines that were nearly fully blended trim, a beltline molding and rocker panel molding. DeLuxe
into the body side were characteristics of all new Pontiacs. models featured a chrome strip running from the back edge
The greenhouse area of all models was common between of the front wheel opening, straight back over the rear wheel
Chevrolet and Pontiac, but the rest of the car, although opening to the taillights, and a chrome rear quarter gravel
slightly smaller for 49, was distinctively Pontiac. shield.
1949 Pontiac 244
A new interior accompanied the all-new exterior. The squared off. The Chieftain replaced the Torpedo model for
centerpiece was a round grille decorated with stainless trim. model, with the exception of the Sport Coupe being
The clock, when fitted, was mounted in the center of the dropped, and the 2-Door Sedan being available in both
grille. In cars equipped with a radio, the speaker was placed trim levels.
behind the grille, and the radio controls below. Instruments On a historical note, this would be the only year for
consisted of a curved speedometer mounted directly above the wood wagon on the new body style, and the last year
the steering column and two gauges on each side of it. for Streamliner wagons of any type, as they would move to
Thinner pillars meant more glass area that greatly improved the Chieftain series next year. Also, this year marked Pon-
visibility, although the Streamliners still had limited rear- tiacs short-lived entry into the light-duty truck market in
ward vision. Upholstery and instrument panels were done the U.S. with the introduction of a Sedan Delivery. Dis-
in two-tone gray, with DeLuxe models featuring the pop- tinguished by having only two doors and a metal wagon
ular button-tufted seats. body with no windows, it was sold as an alternative to the
Model choices in the Streamliner series continued as Chevrolet Sedan Delivery, since it could be had with an 8-
in 1948, with the addition of an all steel wagon using Di- cylinder engine. Since it is technically a truck, it is not cov-
Noc vinyl simulated wood paneling and trim. The only vi- ered in detail here, but most specifications are similar to a
sual difference between the all-steel and wood-bodied wag- base Streamliner Wagon, sans the wood trim. The Sedan
ons was that the steel wagons Di-Noc paneling had a Delivery offered only a drivers seat as standard.
rounded end at the back, while the real wood panels were

Streamliner DeLuxe 4-Door Sedan

Chieftain DeLuxe 2-Door Convertible
(with 49 Pontiac logo)

Chieftain 4-Door Sedan

Model year production: 304,819, up 24.17% from 1948. First digit indicates assembly plant code from above. The
Domestic market share: 5.90% (5th place). second digit indicates engine installation, 6 for 6-cylinder
Base price range: $1,689 to $2,622. Series 25 and 8 for 8-cylinder Series 27. The third digit in-
Pontiac average base price: $1,984, up 11.13%. dicates year code: R = 1949. Fourth digit indicates transmis-
Introduction date: March 1949. sion: S = Synchromesh 3-speed manual, or H = Hydra-
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), Matic. Remaining digits are sequential number by engine
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS and transmission installation with beginning number of
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE 1001 and ending number as follows in the chart below. Style
(W). number is located on body tag on cowl under hood. Pro-
Serial number identification: Eight to nine digit code lo- duction by engine and transmission is in right column.
cated on left front door hinge pillar and read as follows:

Highest Serial Numbers and Production by Series

Series Ending Serial Number Model Year Production
6-cylinder with Synchromesh 41109 40,139
6-cylinder with Hydra-Matic 30492 29,515
8-cylinder with Synchromesh 61703 60,716
8-cylinder with Hydra-Matic 175468 174,449
304,819 Total
 245 1949 Pontiac

Powertrains
Compression
Engine Ratio Gross HP Transmission All
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 90 3-speed manual S
Hydra-Matic $185
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 104 3-speed manual $68
Hydra-Matic $253
*7.5:1 compression ratio is optional. Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27.

Major Options Paint Colors 1

Streamliner Chieftain Code
9
Venti-heater, under seat heater Black 4900 4
and defroster
Windshield washer
$68
$
$68
$
Starlight Blue Metallic
Parma Wine Metallic
4901
4903 9
Seven-tube radio $82 $82 Sheffield Gray Metallic 4904
Electric clock $ $ Nankeen Cream 4905
Rear fender skirts $ $ Rio Red 4906
Hubcaps $ $ Sage Green 4907
Wheel trim rings $ $ Blue Lake Blue Metallic 4908
White sidewall tires $ $ Coventry Gray 4909
Options common to most models. Items may be standard equip-
Wellington Green Metallic 4910
ment, optional at different pricing, or unavailable on certain Mayan Gold Metallic 4911
models. This chart is only a guide. Sheffield Gray Metallic over Coventry Gray 4914
Wellington Green Metallic over Sage Green 4917
Coventry Gray over Blue Lake Blue Metallic 4918
Blue Lake Blue Metallic over Coventry Gray 4919

Streamliner
The years outstanding beauty.

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub-series). Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: NA. Cars Wagon
Primary competition: Dodge Coronet, Nash 600, Oldsmobile 70 Series, Wheelbase 120.0" 120.0"
and Studebaker Champion. Length 202.5" 202.5"
Notable changes: Completely redesigned. Width 75.8" 75.8"
Major standard equipment: Two-tone grey cloth upholstered full-width Height 63.3" 65.5"
cushion seats, assist straps, front and rear rubber floor mat, front door Legroom front 42.8" 42.8"
armrests, dual sun visors, stainless front and rear window surrounds, Legroom rear 40.8" NA
beltline molding and rocker panel molding, rubber rear fender gravel Headroom front 36.0" 36.0"
shield, and 7.10 15 BSW tires. Metal station wagons add: Leatherette Headroom rear 35.8" NA
(vinyl) upholstery, all metal body with Di-Noc simulated wood trim. Cargo capacity (cu. ft.) 17.5 NA
Wood station wagon adds: Mahogany and natural wood finish trim. Fuel capacity (gals.) 17.5 17.5
DeLuxe models add: Button-back upholstery, DeLuxe steering wheel,
full-length stainless and wheel trim rings, and chrome gravel guard.
1949 Pontiac 246

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Streamliner 2-Door Sedan Coupe, 5-p. 2507 $1,689 +0.72% 3260 NA NA
Streamliner 4-Door Sedan, 5-p. 2508 $1,740 +0.75% 3270 NA NA
Streamliner 4-Door Wood Station Wagon, 8-p. 2561 $2,543 +7.57% 3680 NA NA
Streamliner 4-Door Metal Station Wagon, 8-p. 2562 $2,543 NEW 3580 NA NEW
Streamliner DeLuxe 2-Door Sedan Coupe, 5-p. 2507D $1,784 +1.02% 3270 NA NA
Streamliner DeLuxe 4-Door Sedan, 5-p. 2508D $1,835 +0.99% 3315 NA NA
Streamliner DeLuxe Wood 4-Door Station Wagon,
6-p. 2561D $2,622 +7.37% 3650 NA NA
Streamliner DeLuxe Metal 4-Door Station Wagon,
6-p. 2562D $2,622 NEW 3550 NA NEW
TOTALS Avg. price $2,172 +10.52% Production NA NA
*Production figures kept by series and transmission, not body style.

Chieftain
Its NEW all NEW brand NEW from Indian head
medallion up front to the contoured bumpers in the rear.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 120.0"
Percentage of divisions sales volume: NA.
Length 202.5"
Primary competition: Dodge Coronet, Nash 600, Oldsmobile 70 Series, Width 75.8"
and Studebaker Champion. Height 63.3"
Notable changes: Completely redesigned. Replaces Torpedo series. Legroom front 42.8"
Major standard equipment: Two-tone grey cloth upholstered full-width Legroom rear 40.8"
cushion seats, front and rear rubber floor mat, automatic interior light- Headroom front 36.0"
ing, stainless steel front and rear window trim, beltline molding and Headroom rear 35.8"
rocker panel molding, rubber rear fender gravel shield, hubcaps, and Cargo capacity (cu. ft.) 17.5
7.10 15 BSW tires. DeLuxe models add: Button-back upholstery, Fuel capacity (gals.) 17.5
DeLuxe steering wheel, full-length body side stainless and wheel trim
rings, and chrome gravel guard. Convertible adds: Cloth and leather
upholstery and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY
Chieftain 2-Door Business Coupe, 3-p. 2527B $1,587 +5.80% 3185 NA NA
Chieftain 2-Door Sedan Coupe, 6-p. 2527 $1,710 +8.02% 3225 NA NA
Chieftain 2-Door Sedan, 6-p. 2511 $1,710 +10.18% 3245 NA NA
Chieftain 4-Door Sedan, 6-p. 2569 $1,761 +7.31% 3275 NA NA
Chieftain DeLuxe 2-Door Sedan Coupe, 6-p. 2527D $1,805 +5.93% 3230 NA NA
Chieftain DeLuxe 2-Door Sedan, 6-p. 2511D $1,805 +9.99% 3260 NA NA
Chieftain DeLuxe 2-Door Convertible Coupe, 6-p. 2567D $2,138 +5.58% 3485 NA NA
Chieftain DeLuxe 4-Door Sedan, 6-p. 2569D $1,856 +7.22% 3290 NA NA
TOTALS Avg. price $1,797 +7.85% Production NA NA
*Price comparisons made to 1948 Torpedo series. Production figures kept by series and transmission, not body style.
 247 1949 Studebaker

STUDEBAKER
The 1949 buy word for thrift that lasts and style that thrills!

Studebaker had the wind taken away from its sails bakers appeal as an economical car.
(sales) for the 1949 model year. With its primary competi- Styling changes were few for 1949, which is to be ex- 1
tors finally getting their all-new postwar cars, Studebakers,
while still good-looking cars, suddenly didnt look quite so
pected, as this was the third year of the 1947 styling, and
the 1950s would get updated styling. A new grille design 9
modern. The competition now had equally modern ap-
pearance, and with more corporate resources than Stude-
for the Champion added a horizontal bar and now consisted
of three rows of rectangular openings across the full width
4
baker, most of the competitors were able to offer more car of the car. The Champion also received a full, wraparound 9
for less money. Although the competitive model listings front bumper like that the Commander had used since
that follow show Ford, Chevy and Plymouth as competi- 1947. Updates for the Commander grille include a heavier
tion, Studebaker was suddenly competing in price with top grille bar and a wide, center vertical bar. A chassis im-
Dodge, Kaiser and Oldsmobile. This would be a one-year provement was made for the Champion series, which finally
anomaly, but it is interesting in retrospect to ponder received larger tires to improve ride and handling.
whether the South Bend company was testing the market As mentioned in the 1948 Studebaker chapter, the 3-
in the mid-price field as it prepared to enter the new passenger business coupe was officially dropped from the
decade. Commander series, most likely because of the slow sales of
For the first time since the late 1930s, the displacement any 3-passenger business coupe in all but the lowest priced
and horsepower of the Commander engine was increased. cars. There was also the possible issue that these body styles
Displacement increased 19.6 cubic inches, and horsepower often contributed to a low-cost, low-content image at a
was up to 100 @ 3400 rpm. Overdrive and the Hill Holder time when Studebaker wanted the former association but
clutch continued to be popular options and proved Stude- not the latter.

Commander 4-Door Land Cruiser Sedan

Champion DeLuxe 2-Door, 5-passenger Coupe

Champion

Model year production: 129,299, down 30.68% from 1948. Serial number identification: Seven digit code located on left
Domestic market share: 2.50% (11th place). front door lock pillar and read as follows: First digit indi-
Base price range: $1,588 to $2,467. cates series (Champion = G; Commander = 4), followed by
Studebaker average base price: $1,935, up 2.95%. six digit sequential serial number by series and assembly
Introduction date: December 1948. plant as in chart that follows.
Assembly plants: Los Angeles, CA, and South Bend, IN.
1949 Studebaker 248

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 839701 851669
Los Angeles, CA Commander 832701 838950
South Bend, IN Champion 400501 467959
South Bend, IN Commander 361001 398473

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 80 3-speed manual S -
Overdrive $92 -
245.6 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 100 3-speed manual - S
Overdrive - $98
*7.0:1 compression ratio is optional.

Major Options Paint Colors

Champion Commander Code
Heater $61 $61 Velvet Black W-ND
Windshield washer $ $ Alleghany Gray Light W-RG
Electric clock $ $ Holiday Red W-SE
Starline 6-tube radio $81 $81 Tulip Cream W-SS*
Skyway 8-tube radio $ $ Varsity Maroon Metallic W-TU*
Hood ornament $ S Bahama Mist Metallic W-UF*
Hill-Holder $ $ Highland Mist Metallic W-UG*
Hubcaps $ $ Copper Mist Metallic W-UH*
Wheel trim rings $ $ Silver Mist Metallic W-UJ*
White sidewall discs $ $ Sonora Tan W-UK
Whitewall tires $ $ Plaza Gray W-UL
Options common to most models. (S = Standard equip-
Willow Green W-UM
ment) Items may be standard equipment, optional at Concord Blue W-UN
different pricing, or unavailable on certain models. This Glacier Green W-UO
chart is only a guide. Midnight Blue W-UP
Bermuda Green W-UR
*These are the only colors available on convertibles.

Champion
Studebakers low cost mileage is your real moneys worth!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Wheelbase 112.0"
Percentage of divisions sales volume: 66.19%.
Length 192.8"
Primary competition: Chevrolet DeLuxe, Dodge Wayfarer and Meadowbrook, Width 69.8"
Ford Custom, Nash 600, and Plymouth Special DeLuxe. Height 60.7"
Notable changes: Minor trim and detail changes. Legroom front 40.5"
Major standard equipment: Cloth upholstery, rubber floor mat, deluxe steering Legroom rear 39.5"
wheel and horn ring, front door armrests, dual sunvisors, automatic dome light Headroom front 36.8"
switch, automatic courtesy lights (except 3-passenger coupe), black rubber Headroom rear 34.0"
gravel shield, full wraparound bumper with bumper guards, and 6.40 15 BSW Cargo capacity (cu. ft.) NA
tires. Regal DeLuxe adds: Stainless steel window moldings, chrome gravel Fuel capacity (gals.) 17.0
shield, and rocker panel moldings. Convertible adds: Cloth and vinyl interior.
 249 1949 Studebaker

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion DeLuxe 2-Door Coupe, 3-p. 8G-Q1 $1,588 +3.45% 2645 1,642 -56.60%
Champion DeLuxe 2-Door Coupe, 5-p. 8G-C3 $1,683 +3.25% 2705 5,917 +7.60%
Champion DeLuxe 2-Door Sedan, 6-p. 8G-F3 $1,657 +3.30% 2720 10,359 +1.53%
Champion DeLuxe 4-Door Sedan, 6-p. 8G-W3 $1,688 +3.24% 2745 20,134 -6.07%
Champion Regal DeLuxe 2-Door Coupe, 3-p. 8G-Q2 $1,662 +3.29% 2650 718 -12.76%
Champion Regal DeLuxe 2-Door Coupe, 5-p. 8G-C5 $1,757 +3.11% 2725 9,829 +9.43%
Champion Regal DeLuxe 2-Door Sedan, 6-p. 8G-F5 $1,730 +3.16% 2725 5,618 -40.68%
Champion Regal DeLuxe 2-Door Convertible, 5-p.
Champion Regal DeLuxe 4-Door Sedan, 6-p.
8G-S2
8G-W5
$2,086
$1,762
+1.31%
+3.10%
2895
2750
7,035
24,328
-29.62%
-20.22%
1
TOTALS Avg. price $1,735 +2.97% Production 85,580 -15.00% 9
4
Commander 9
How proudly you drive Americas top-value new car!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 33.81%. All except
Primary competition: DeSoto DeLuxe, Dodge Coronet, Land Cruiser Land Cruiser
Kaiser, Nash Ambassador, and Oldsmobile 88. Wheelbase 119.0" 123.0"
Notable changes: Minor trim and detail changes. Length 204.4" 208.4"
Major standard equipment: Cloth upholstery, rubber floor Width 69.8" 69.8"
mats, deluxe steering wheel and horn ring, front door Height 61.3" 61.3"
armrests, dual sunvisors, automatic dome light switch, au- Legroom front 40.5" NA
tomatic courtesy lights, black rubber gravel shield, full Legroom rear 39.5" NA
wraparound bumper with bumper guards, and 6.50 15 Headroom front 36.8" NA
BSW tires. Regal DeLuxe adds: Stainless steel window Headroom rear 34.0" NA
moldings, chrome gravel shield, and rocker panel mold- Cargo capacity (cu. ft.) NA NA
ings. Convertible adds: Cloth and vinyl interior. Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 2-Door Coupe, 5-p. 16A-C3 $2,014 +3.23% 3200 2,712 -6.90%
Commander DeLuxe 2-Door Sedan, 6-p. 16A-F3 $1,988 +3.27% 3215 1,418 -1.53%
Commander DeLuxe 4-Door Sedan, 6-p. 16A-W3 $2,019 +3.22% 3240 6,280 -29.42%
Commander Regal DeLuxe 2-Door Coupe,
5-p. 16A-C5 $2,135 +3.04% 3205 6,278 -45.55%
Commander Regal DeLuxe 2-Door Sedan,
6-p. 16A-F5 $2,109 +3.13% 3220 934 -43.77%
Commander Regal DeLuxe 2-Door Convertible,
5-p. 16A-S2 $2,467 +1.48% 3415 1,702 -78.68%
Commander Regal DeLuxe 4-Door Sedan, 6-p. 16A-W5 $2,140 +3.03% 3245 10,005 -36.21%
Commander Regal DeLuxe Land Cruiser 4-Door
Sedan, 6-p. 16A-Y5 $2,328 +2.78% 3325 14,390 -59.73%
TOTALS Avg. price $2,116 +2.94% Production 43,719 -49.07%
 1950
After the introduction of the 1950 Buick Special and Chrysler Corporation also got into the game, intro-
Cadillac Series 75 Fleetwood models, the entire industry ducing several new two-door hardtop models including the
had officially cycled through their new postwar introduc- Dodge Coronet Diplomat, DeSoto Custom Sportsman,
tions. However, even with few all-new cars for 1950, there and Chrysler Windsor, New Yorker and Town and Coun-
was still plenty of activity in the marketplace, with the try Newport hardtops. Styling continued to follow the new-
popular two-door hardtop body style beginning to flow for-49 appearance. Two milestones reached this year in-
from more manufacturers, and a fully automatic transmis- cluded the assembly of the six millionth Plymouth and the
sion making its appearance in the low-priced field. Pro- two millionth Chrysler.
duction and sales continued to climb, with a 28 percent in- In Dearborn, Ford was content to revise grilles and
crease over 1949, marking the highest model year trim, continuing with the same line of cars introduced for
production ever for the industry. But there were signs of the 1949. The Mercury division was in the midst of its great-
market cooling, and ironically this would work in favor of est sales success since its 1939 introduction, and a Mercury
the companies that were last to market with their postwar convertible was selected to be the official pace car of the
cars. 1950 Indianapolis 500 race. The Lincoln division was in its
General Motors, having a reputation for being the second year of using Hydra-Matic automatic transmissions
style leader of the industry, was the first to expand its two- purchased from General Motors, and they were proving to
door hardtop styling to encompass the full line. New two- be a popular accessory.
door hardtop models included the Chevrolet Styleline Nash made a bold move and introduced a compact car
DeLuxe Bel Air, Pontiac Chieftain DeLuxe Catalina and in America, one that would successfully compete with the
Super DeLuxe Catalina, Oldsmobile 76 Holiday and 88 steady stream of imported European cars beginning to flow
Holiday, and Buick Super Riviera. All new hardtop mod- into the country. The new Rambler was a small 100 inch
els were being given designations with glamorous places, wheelbase car available in a variety of two-door models.
sporting or luxurious sounding names such as the previ- The Rambler name was first used on Thomas Jefferys 1902
ously mentioned GM cars and the Cadillac de Ville. Even Rambler, the predecessor of the Nash Company. The first
outside of General Motors, the trend would be the same of the modern postwar compact cars, it would become the
with names like the Hollywood, Starliner, Cross Country, most successful compact car introduced prior to the Big
Crestliner, Monterey, Lido, Belvedere, Diplomat, Sports- Threes assault in 1960. Other Nash products were basi-
man, Newport, and Mayfair. cally unchanged.
Other news out of GM included the production of For Studebaker, 1950 was the year of the soon to be
Cadillacs one millionth car on November 25, 1949. The car famous bullet-nose design. While the remainder of the
was a 1950 Coupe de Ville. The large C-bodied cars, in- styling was similar to prior years, the new front-end styling
cluding the Buick Super and Roadmaster, all Cadillacs, and created quite a stir and became one of those looks that peo-
the Oldsmobile 98 series, were restyled this year. Also this ple either loved or hated. Apparently more people loved it,
year, Chevrolet introduced the Powerglide automatic trans- as production hit a peak at over 340,000 cars, a 165% in-
mission, becoming the first manufacturer in the low-price crease over 1949.
field with fully automatic shifting. The Powerglide trans- Things seemed to be stabilizing at Kaiser-Frazer Cor-
mission was of a two-speed design. poration. The apparent steep drop in production numbers

250
 251 1950 Buick
was attributed to a very short 1950 model year. New styling also had few changes this year, other than the Hotshot road-
for 1951 was introduced early, and the production figures ster being available in two versions. On the truck side of
for that year would show the rebound. To help keep the the market, International introduced its first new postwar
momentum going, Kaiser and Frazer introduced several in- design, maintaining a conservative, upright cab and some-
novative new products to capture the public interest. what boxy styling. All other manufacturers continued with
Among the new body styles introduced were a 4-Door basically carry-over designs.
Convertible, a 4-Door Hardtop Virginian, and Traveler
and Vagabond hatchback-style utility sedans. All would
turn out to be unique, low-production models, but they 1950 Overview and Changes
brought the attention to Kaiser-Frazer that they wanted.
The first signs of possible trouble came to light by years
from Prior Year
end, as both Kaiser and Frazer would finish the 1950 model Total industry production: 6,626,586, up 28.22%.
year behind Studebaker and Nash in percent of overall in- Number of manufacturers for model year: 19, no
dustry production. change.
For the other manufacturers, there was little change. Number of models and body types offered: 257, up 1
Packard, coming off its 50th anniversary year, had a short-
ened 1950 model year, although they were officially still on
from 217.
Industry average base price: $2,242, down 4.99%.
9
the system of having series designations rather than model Industry base price range: $872 for the Crosley Hot- 5
years. Packard would make a $5.2 million profit this year,
something any manufacturer would be proud of. Crosley
shot 2-Door Roadster to $5,334 for the Chrysler
Crown Imperial 4-Door, 8-passenger Limousine.
0

BUICK
Buicks the fashion for 1950.

Though the Super and Roadmaster lines had been all- vertibles; later it would be seen across the entire Roadmas-
new for 1949, Buick upped the ante by completely re- ter line. The Sweepspear was chrome trim that ran the
designing them again. The result was what appeared to be length of the car, starting at a point above the front wheel
an all-new car. The most noticeable change was the buck- opening, roughly paralleling the above mentioned body
tooth grille. First seen on the mid-year 1949 Special, this line, sweeping down to the gravel guard in front of the rear
massive combination bumper-grille was itself a one-year- wheel opening, and then extending straight back across the
only design that featured nine grille bars, which doubled as top of the rear wheel, ending at the rear bumper. Series des-
bumper guards by extending down over the bumper; at ignations were in script just behind the front wheel (except
each end of the grille bars was a parking light in a round base Special), and Dynaflow script was seen above the trim
housing, and a bumper guard extension below the light. at the rear quarter on cars so equipped. The Super line and
This was topped off with the usual over-arching grille bar Specials with Deluxe trim used a lower bodyside molding
seen on past Buicks. Buick advertised the grille this way: that began behind the front wheel opening and ran straight
Front and Center with Duty-plus-Beauty. to the rear bumper. Buicks trademark Ventiport was used
Body styling for all Buick lines incorporated a body on all lines this year, with three on each side for the Spe-
feature line which ran from the top of the front fender cial and Super and four on each side for the Roadmaster.
down the body side to a point just aft of the front door, then Also, 1950 Supers and Roadmasters now used a slightly
kicked up and curved over the top of the rear fender line. curved one-piece windshield, as opposed to the previous
This bodyside feature was later made more prominent on two-piece windshield with divider bar, still used on the
Buicks by being trimmed in chrome, and it would become Special.
known as the Sweepspear. For 1950, this trim was initially The number of models this year increased with the ad-
only offered on Roadmaster Riviera Hardtops and Con- dition of Deluxe trim lines for the Special and Roadmaster
1950 Buick 252
and the new, longer-wheelbase Riviera Sedans in Super and series 1949 models, shared the general look of the new
Roadmaster variants. Although the Riviera name is gener- sheetmetal with the remainder of the Buick lineup. To elim-
ally associated with pillarless hardtop models, the original inate confusion in this book, the first-series Specials are
Riviera Sedans were 4-Door Sedans riding on a four inch listed as 1949 models, and the second-series 1949 Specials
longer wheelbase, providing additional rear seat room. are included with the 1950 models. Recording the early
Other changes for 1950 included the use of improved in- Special models in this manner skews the production num-
terior fabrics on all lines, a slightly redesigned instrument bers below. Some sources report 1950 Buick production
panel, and the introduction of a newly improved Weather- around 580,000, good for a fourth place market ranking
Warden venti-heater that utilized two-level airflow to max- behind Plymouth, which also had a first and second series
imize uniform air temperature. 1949 line and is reported in this book similarly.
The 1950 Special line, introduced early as the second-

Super 2-Door Riviera Hardtop

Roadmaster 4-Door Tourback Sedan

Special 4-Door Jetback Sedan

Model year production: 667,826 up 110.87% from 1949. sequential number by plant Flint, 15360001 to 16031255;
Domestic market share: 10.07% (3rd place). Southgate, 25370001 to 26000610; Linden, 35374001 to
Base price range: $1,803 to $3,433. 36002483; Fairfax, 45380001 to 46007160; Wilmington,
Introduction date: August 1949. Second series 1949 Specials 55388001 to 55417001 and 55417948 to 56009173; Atlanta,
were introduced approximately April 1949. 65393001 to 66031256; Framingham, 75397001 to
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, 76011309.
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); Style number can be found on body identification plate. An
Atlanta, GA (6); and Framingham, MA (7). after the style number denotes Hydraulic (power) seats,
Serial number identification: Eight digit code in which 1st windows and convertible tops. Ionia denotes the builder
digit indicates assembly plant code from above, followed by of station wagon bodies for Buick.

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Super Roadmaster
248.1 CID Fireball 2-bbl., valve-in-head, 8-cyl. 6.6:1 115 3-speed manual S - -
7.2:1 120 Dynaflow Drive Automatic $169 - -
263.3 CID Fireball 2-bbl., valve-in-head, 8-cyl. 6.9:1 124 3-speed manual - S -
7.2:1 128 Dynaflow Drive Automatic - $169 -
320.2 CID Fireball, 2-bbl., valve-in-head, 8-cyl. 7.2:1 152 Dynaflow Drive Automatic - - S

Major Options
Special Super Roadmaster
Weather-Warden heater/defroster $58 $58 $58
Selectronic AM radio $ $ $ Options common to most models. (= Not Avail-
Sonomatic AM radio $80 $80 $80 able; S = Standard equipment) Items may be standard
Automatic windshield washers $ $ $ equipment, optional at different pricing, or unavail-
E-Z-I non-glare rear view mirror $ S S able on certain models. This chart is only a guide.
Outside rear view mirror $ $ $
Vanity visor mirror $ $ $
Full wheel covers $ $ S
 253 1950 Buick

Paint Colors
Code Code
Black 1 Geneva Green Metallic 14
Cumberland Gray Metallic 2 Cumberland Gray 15
Verde Green Metallic 3 Sunmist Gray Metallic over
Imperial Blue Metallic 4 Cumberland Gray 16
Sunmist Gray Metallic 5 Niagra Green 17
Allendale Green Metallic 6 Calvin Gray 18
Royal Maroon #2 Metallic 7 Barton Gray 19
Cirrus Green Metallic 8 Meredith Green 20
Old Ivory 9 Verde Green over Niagra Green 21
Olympic Blue Metallic 10 Black over Calvin Gray 22
Verde Green Metallic over Imperial Blue Metallic over
Cirrus Green Metallic
Imperial Blue Metallic over
11 Barton Gray
Cloudmist Gray Metallic
23
24 1
Olympic Blue Metallic
Sunmist Gray Metallic over
12 Kashmir Green Metallic 25
9
Cumberland Gray Metallic 13 5
0
Special
Very SPECIAL indeed are these seven beauties.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: Second series 1949 through 1953.
Wheelbase 121.0"
Percentage of divisions sales volume: 50.60%.
Length 204.0"
Primary competition: Hudson Deluxe/Pacemaker, Kaiser Special, Nash Width 79.4"
Statesman, Oldsmobile 76, and Studebaker Commander. Height 63.9"
Notable changes: Completely redesigned. Legroom front 43.3"
Major standard equipment: Cloth seats, full floor covering, interior Legroom rear 39.7"
hood release, turn signals, three Ventiports per side, front and rear Headroom front 35.1"
bumper guards, and 7.60 15, 4-ply tires. Deluxe models add: Front Headroom rear 34.8"
and rear side armrests, full-length lower body side molding, and series Cargo capacity (cu. ft.) NA
identification on front fender. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Jetback Coupe, 3-p., Model 46 4407B $1,803 NEW 3615 2,500 NEW
Special 2-Door Sedanet, 6-p., Model 46S 4407 $1,856 +3.86% 3655 42,935 +827.12%
Special 4-Door Jetback Sedan, 6-p., Model 43 4408 $1,909 NEW 3715 58,700 NEW
Special 4-Door Tourback Sedan, 6-p., Model 41 4469 $1,941 +4.30% 3710 1,141 -80.25%
Special Deluxe 2-Door Sedanet, 6-p., Model 46D 4407D $1,899 NEW 3665 76,902 NEW
Special Deluxe 4-Door Jetback Sedan, 6-p.,
Model 43D 4408D $1,952 NEW 3720 14,335 NEW
Special Deluxe 4-Door Tourback Sedan, 6-p.,
Model 41D 4469D $1,983 NEW 3735 141,396 NEW
TOTALS Avg. price $1,906 +4.50% Production 337,909 +3,146.63%
1950 Buick 254

Super
A new Power Plant Makes the SUPER a Super-Fine Buy.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 37.72%. All but Model 52 Model 52
Primary competition: Chrysler Royal, DeSoto DeLuxe, Frazer, Wheelbase 121.5" 125.5"
Hudson Commodore, Kaiser DeLuxe, and Mercury. Length 204.0" 208.0"
Notable changes: Completely restyled. Width 80.0" 80.0"
Major standard equipment: Grey herringbone-pattern cloth Height 63.9" 63.9"
interior trim, front rubber floor mats with rear floor carpet, Legroom front 43.3" 43.3"
side armrests, rear seat center armrest, pilot-centered in- Legroom rear 39.2" 42.1"
strument panel, lower body full-length stainless trim, three Headroom front 35.1" 35.1"
Ventiports with series designation in chrome script on front Headroom rear 35.5" 35.6"
fender, and 7.60 15, 4-ply tires. Convertible adds: Leather Cargo capacity (cu. ft.) NA NA
interior trim, power convertible top, front seat, and windows. Fuel capacity (gals.) 19.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Jetback Sedanet, 6-p., Model 56S 4507 $2,041 -0.87% 3645 10,697 -83.64%
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,139 NEW 3790 56,030 NEW
Super 2-Door Convertible, 6-p., Model 56C 4567 $2,476 -4.14% 3965 12,259 -42.78%
Super 4-Door Tourback Sedan, 6-p., Model 51 4569 $2,139 -0.83% 3745 55,672 -57.67%
Super 126 4-Door Riviera Sedan, 6-p., Model 52 4519 $2,212 NEW 3870 114,745 NEW
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $2,844 -10.51% 4115 2,480 +35.52%
TOTALS Avg. price $2,309 -7.45% Production 251,883 +14.41%

Roadmaster
Youre Lord of Every Highway in the Luxurious ROADMASTER.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 11.68%. All but Model 72 Model 72
Primary competition: Cadillac Series 61, Chrysler New Yorker, Wheelbase 126.3" 130.3"
Frazer Manhattan, Lincoln, Oldsmobile 98, and Packard Length 208.8" 212.8"
Super Eight. Width 80.0" 80.0"
Notable changes: Completely restyled. Height 64.4" 64.4"
Major standard equipment: Grey luxury-pattern upholstery, Legroom front 43.3" 43.3"
front rubber floor mats with rear floor carpet, pilot centered Legroom rear 39.6" 42.5"
instrument panel, lower body full-length stainless trim, four Headroom front 35.1" 35.1"
Ventiports with series designation in chrome script on both Headroom rear 34.8" 35.0"
front fenders (in front fender molding if car has Sweepspear Cargo capacity (cu. ft.) NA NA
molding), full wheel discs, and 8.00 15, 4-ply tires. Riviera Fuel capacity (gals.) 19.0 19.0
Hardtop adds: Leather and cloth interior trim, and power
windows. Convertible adds: Leather interior trim and power
convertible top, seat, and windows. Estate Wagon adds:
Leather interior trim, carpeted cargo floor, mahogany veneer
exterior panels, and 8.20 15, 4-ply tires. Deluxe models add:
Finer grade interiors and power windows and seats.
 255 1950 Cadillac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Jetback Sedanet, 6-p.,
Model 76S 4707 $2,528 -3.44% 4025 2,968 -10.35%
Roadmaster 2-Door Riviera Hardtop, 6-p.,
Model 75R 4737 $2,633 NEW 4135 2,300 NEW
Roadmaster 2-Door Convertible, 6-p.,
Model 76C 4767 $2,981 -5.37% 4345 2,964 -63.38%
Roadmaster 4-Door Tourback Sedan, 6-p.,
Model 71 4769 $2,633 -3.73% 4135 6,738 -87.68%
Roadmaster 130 4-Door Riviera Sedan, 6-p.,
Model 72 4719 $2,738 NEW 4220 51,212 NEW
Roadmaster 4-Door Estate Wagon, 6-p.,
Model 79
Roadmaster Deluxe 2-Door Hardtop, 6-p.,
Ionia $3,407 -8.76% 4470 420 -33.54%
1
Model 76R
Roadmaster 130 Deluxe 4-Door Riviera Sedan,
4737X $2,854 -10.90% 4245 8,432 +95.46%
9
6-p., Model 72R
Roadmaster Deluxe 4-Door Estate Wagon, 6-p.,
4719X $2,764 NEW 4215 3,000 NEW
5
Model 79R
TOTALS
Ionia $3,433
Avg. price $2,886
NEW
-6.55%
4430 *
Production 78,034
NEW
-9.04%
0
*Production of Roadmaster Deluxe Estate Wagon, Model 79R, included with Roadmaster Estate Wagon, Model 79.

CADILLAC
Distinguished beyond all others! In its 48th year as Standard of the World.

Bigger, longer, and lower characterized Cadillac styling from the Cadillac line. Although officially referred to as
as it entered the 1950s. Styling for all Cadillac models, in- coupes, all Cadillac two-door models were now of the hard-
cluding the long neglected Series 75 Fleetwood models, top design. This meant that the Series 62 line now had two
whose design now aligned with the regular lines, was vastly hardtop models, a regular 62 2-Door Hardtop, and the
changed while retaining a familiar look. In general the new Coupe de Ville. Other changes in the line included mov-
cars featured heavier looking grille bars and bumpers, ing the Series 61 to a shorter wheelbase than the Series 62,
longer hoods and deck lids, and generally bulkier bodies something last done with the 1947 models. This smaller Se-
with lower profiles. New styling features distinguishing the ries 61 shared a basic greenhouse body area with the Buick
new models included one-piece curved windshields, wrap- Super. With the redesign of the 75 Fleetwood series, the 5-
around rear windows (on most models), front wheel open- passenger sedan was dropped along with both 9-passenger
ings that were flat across the top and an imitation air in- limousines, leaving only the two 7-passenger models.
take positioned vertically at the front edge of the rear As a side note, two milestones were achieved this year.
quarter panel. Mechanically there was little change; how- The first milestone was the one millionth Cadillac, a Coupe
ever, the Hydra-Matic automatic transmission was now de Ville, being produced on November 25, 1949. Second
standard equipment on all Series 62 and Series 60 Special was an all-time production record being reached, with over
models. 100,000 Cadillacs produced for the first time ever in a sin-
Traditional two-door coupe body styles were gone gle model year.
1950 Cadillac 256

Series 60 Special 4-Door Sedan Series 62 4-Door Sedan

Series 62 2-Door Coupe de Ville Hardtop Series 75 Fleetwood 4-Door, 7-passenger Sedan

Model year production: 101,490, up 12.35% from 1949. for engine number (used as serial number). For all cars the
Domestic market share: 1.53% (14th place). number is stamped on front right side of the crankcase
Base price range: $2,761 to $4,959. above the water pump. Series motors numbered as follows:
Cadillac average base price: $3,631, down 7.09%. 61 506100000 and up; 62 506200000 and up; 60 Spe-
Introduction date: December 1949. cial 506000000 and up; 75 507500000 and up. Ending
Assembly plants: Detroit, MI (1). engine number for all series is 103857.
Engine and serial number identification: Nine-digit code

Powertrains
Compression Series 61 & Series 62 &
Engine Ratio Gross HP Transmission 75 Fleetwood 60 Special
331 CID, 2-bbl., V8 7.50:1 160 3-speed Synchromesh manual S -
Hydra-Matic Automatic $174 S

Major Options Paint Colors

61 62 60 Special 75 Fleetwood Code
Heater and defroster $95 $95 $95 $125 Black 1
Radio and antenna $90 $90 $90 $90 Hampden Blue Metallic 2
Power windows $ $* S S Lynton Green 3
Power seat adjustment $ $* S S Tyrolian Gray Metallic 4
Outside LH rear view mirror $ $ $ $ Berkshire Blue Metallic 5
Windshield washers $10 $10 $10 $10 El Paso Beige Metallic 6
Full wheel covers $25 $25 $25 S Corinth Blue 7
White sidewall tires $35 $35 $35 $35 Savoy Gray Metallic 8
Madeira Maroon Metallic 9
*Standard on Series 62 Convertible and Coupe de Ville.
French Gray 10
Options common to most models. (S = Standard equipment) Items may be stan- Glacier Green Metallic 12
dard equipment, optional at different pricing, or unavailable on certain body styles. Vista Gray Metallic over French
This chart is only a guide. Gray 15
Marlow Green Metallic over
Lynton Green Metallic 16
French Gray over Berkshire Blue
Metallic 17
Kingswood Gray Metallic over
Tyrolian Gray Metallic 19
Hampden Blue Metallic over
Corinth Blue 20
Fiesta Ivory 22
Black over Fiesta Ivory 23
 257 1950 Cadillac

Series 61
Offering all the basic Cadillac virtues at an extremely moderate price.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1950 through 1951.
Wheelbase 122.0"
Percentage of divisions sales volume: 26.07%.
Length 211.8"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Frazer Width 80.2"
Manhattan, and Lincoln. Height 62.0"
Notable changes: Completely restyled. Legroom front 43.5"
Major standard equipment: Two-tone gray fabric interior trim, full Legroom rear 39.8"
floor covering, rear fender skirts, directional signals, small hubcaps, Headroom front 35.8"
and 8.00 15 BSW tires. Headroom rear 35.3"
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
20.0 1
9
Models Available 5
Model No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY
0
Series 61 2-Door Club Coupe, 6-p. 6107 $2,761 -0.97% 3829 11,839 +84.72%
Series 61 4-Door Sedan, 6-p. 6169 $2,866 -0.93% 3822 14,619 -7.11%
TOTALS Avg. Price $2,814 -0.95% Production 26,458 +19.47%

Series 62
Blending the true ingredients of luxurious motoring
with practicality and moderate price.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 126.0"
Percentage of divisions sales volume: 58.94%.
Length 215.8"
Primary competition: Lincoln Cosmopolitan and Packard Super Eight. Width 80.2"
Notable changes: Completely restyled. Height 62.7"
Major standard equipment: Two-tone interior trim, rear seat center Legroom front 43.6"
armrest, wool-pile carpeting, rocker panel moldings, rear fender skirts, Legroom rear 40.3"
directional signals, small hubcaps, and 8.00 15 BSW tires. Coupe de Headroom front 35.5"
Ville adds: Two-tone leather interior trim and Hydra-electric front seat Headroom rear 36.0"
and windows. Convertible adds: Hydra-electric powered top. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $3,150 NEW 3993 6,434 NEW
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $3,523 +0.74% 4074 4,507 +109.63%
Series 62 2-Door Convertible, 6-p. 6267 $3,654 +4.49% 4316 6,986 -12.68%
Series 62 4-Door Sedan, 6-p. 6219 $3,234 +6.03% 4012 41,890 +11.36%
TOTALS Avg. Price $3,390 +4.24% Production 59,817 +8.20%
1950 Cadillac 258

Series 60 Special
The aristocrat of the highways.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 130.0"
Percentage of divisions sales volume: 13.55%.
Length 224.8"
Primary competition: Packard Custom Eight. Width 80.2"
Notable changes: Completely restyled. Height 62.6"
Major standard equipment: Broadcloth interior trim (plain or pat- Legroom front 43.6"
terned), color-coordinated carpeting, Hydra-electric front seat, power Legroom rear 40.3"
windows, rocker panel moldings, eight vertical chrome fender louvers Headroom front 35.5"
in front of rear wheel opening, rear fender skirts, and 8.00 15 BSW Headroom rear 36.0"
tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $3,797 -0.81% 4136 13,755 +20.67%
TOTALS Avg. Price $3,797 -0.81% Production 13,755 +20.67%

Series 75 Fleetwood
Americas most distinguished motor car.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 146.8"
Percentage of divisions sales volume: 1.44%.
Length 236.7"
Primary competition: Chrysler Crown Imperial and Packard Custom Width 80.2"
Super Clipper. Height 64.1"
Notable changes: Completely redesigned. Legroom front 43.2"
Major standard equipment: Bedford cloth or broadcloth interior trim, Legroom rear NA
folding rear seat footrests, color-keyed carpeting, power front seat, Headroom front 37.0"
power windows, auxiliary jump seats, full-length lower body trim Headroom rear 35.0"
molding, rear fender skirts, large hubcaps, and 8.20 15 BSW tires. Cargo capacity (cu. ft.) NA
Imperial adds: glass division window. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $4,737 -4.69% 4555 717 +20.50%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $4,959 -4.08% 4586 743 +18.69%
TOTALS Avg. Price $4,848 -0.57% Production 1,460 -2.73%
 259 1950 Chevrolet

CHEVROLET
Bringing a sensational new kind of driving to the low-price field!

Two big firsts arrived for 1950, beginning with the There were few styling changes for the new season.
first fully automatic transmission in the low-priced field, Front-end styling updates included a new grille design. The
the Powerglide two-speed automatic transmission. Available seven vertical bars from 1949 were replaced by a single heav-
on any DeLuxe model, Powerglide offered the first clutch- ier vertical bar between each of the larger parking lights and
free shifting among the lowest priced makes. Attached to the bottom grille bar. Revised hood and trunk emblems
the new transmission was a slightly larger displacement ver- along with a new hood ornament were also featured. Pow- 1
sion of the Stove-Bolt six-cylinder engine, which was es-
sentially the Chevy truck engine. All of this, coupled with
erglide equipped models used special script on the trunk lid
to identify the special option.
9
a new EconoMISER high reduction rear axle, allowed Another model change was the deletion of the Woodie 5
Chevrolet to achieve its traditional level of fuel economy.
Next up was the first 2-Door hardtop body style in the
wagon, a victim of its greater maintenance demands and
production costs. Unbelievably, sales of the one-year old
0
low-priced field. Given the glamorous name of Bel Air, the steel wagon shot up over 6,000 percent to more than
new hardtop design was similar to other GM models in 165,000 units a one-time phenomenon, as sales dropped
that it was essentially a steel top welded onto a convertible sharply the next year. Part of this success was because Ford
body shell. The new top looked right at home on the new- was not offering a four-door station wagon, which many
for-49 body and was an immediate sales hit, with over buyers preferred. It would be 1956 before Chevrolet would
75,000 units sold in the first year. It was the first of mil- surpass this production record in the station wagon body
lions of Chevrolet hardtop models to be sold over the next style. However, overall division production was also up by
25 years. leaps and bounds for 1950.

Styleline DeLuxe 2-Door BelAir Hardtop

Styleline DeLuxe 2-Door Convertible
Styleline DeLuxe 4-Door Sedan

Model year production: 1,498,590, up 44.43% from 1949. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 22.63% (1st place). cated on left front door hinge pillar and read as follows:
Base price range: $1,329 to $1,994. First number indicates assembly plant, followed by series
Chevrolet average base price: $1,539, down 4.09%. designation of HJ for Special and HK for DeLuxe; remain-
Introduction date: January 1950. ing digits are consecutive serial number, HJ-1001 through
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- 49801 and HK-1001 through 187118. Example: 1HJ1001 is a
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, 1950 Special built at Flint, MI, serial number 1001. Body
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, style is determined from plate affixed to firewall.
MO (3); and Tarrytown, NY (2).
1950 Chevrolet 260

Powertrains
Compression
Engine Ratio Gross HP Transmission Special DeLuxe
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl. 6.6:1 92 3-speed manual S S
235.5 CID, 1-bbl., valve-in-head, 6-cyl. 6.7:1 105 Powerglide Automatic - $158

Major Options Paint Colors

All models Code
Heater and defroster $36 Maryland Black 423
Deluxe in-dash heater and defroster $ Oxford Maroon Metallic 424
Windshield washer $ Grecian Gray 425
Deluxe steering wheel $ Crystal Green Metallic 426
Radio $64 Falcon Gray Metallic 427
Deluxe pushbutton radio $ Windsor Blue Metallic 428
Radio antenna $ Mist Green 429
Hubcaps $ Rodeo Beige Metallic 430
Wheel trim rings $ Moonlight Cream 431
White sidewall tires $ Falcon Gray Metallic over Grecian Gray 432
Options common to most models. Items may be standard
Crystal Green Metallic over Mist Green 433
equipment, optional at different pricing, or unavailable Maryland Black over Mist Green 434
on certain models. This chart is only a guide. Grecian Gray over Windsor Blue Metallic 435
Falcon Gray Metallic over Moonlight Cream 436
Empire Red 438
Rodeo Beige Metallic 440

Special
Only Chevrolet gives you ... such advanced engineering ...
so many fine car features at lowest cost!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 17.47%.
Length 197.5"
Primary competition: Ford Deluxe and Plymouth Deluxe. Width 74.0"
Notable changes: Minor trim and detail changes. Height 63.6"
Major standard equipment: Gray-striped pattern flat cloth with dark Legroom front 42.8"
gray broadcloth upholstery, light gray side panels, black rubber luggage Legroom rear 41.0"
mat and front floor mat (rear compartment on business coupe), rear Headroom front 35.4"
floor carpet on sedans and sport coupe, driver-side sun visor, three- Headroom rear 35.0"
spoke steering wheel, trunk lock, luggage compartment light (window Cargo capacity (cu. ft.) 19.0
in each taillight), stainless steel beltline molding, lower body stainless Fuel capacity (gals.) 16.0
trim, rubber rear fender gravel shield, and 6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special Styleline 2-Door Business Coupe, 3-p. HJ-1504 $1,329 -0.75% 3025 20,984 +3.18%
Special Styleline 2-Door Sport Coupe, 6-p. HJ-1524 $1,408 -0.71% 3050 28,328 -29.60%
Special Styleline 2-Door Town Sedan, 6-p. HJ-1502 $1,403 -0.71% 3085 89,897 +29.54%
Special Styleline 4-Door Sport Sedan, 6-p. HJ-1503 $1,450 -0.68% 3120 55,644 +20.99%
Special Fleetline 2-Door Sedan, 5-p. HJ-1552 $1,403 -0.71% 3080 43,682 -25.35%
Special Fleetline 4-Door Sedan, 5-p. HJ-1553 $1,450 -0.68% 3115 23,277 -35.91%
TOTALS Avg. price $1,407 -0.71% Production 261,812 -3.44%
 261 1950 Chevrolet

DeLuxe
Finer than ever for 50! Inside ... Outside ... All the way through.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 82.53%. All but Wagon Wagon
Primary competition: Ford Custom, Plymouth Special Wheelbase 115.0" 115.0"
Deluxe, and Studebaker Champion. Length 197.5" 198.3"
Notable changes: Minor trim and detail changes. Width 74.0" 74.0"
Major standard equipment: Gray-striped broadcloth uphol- Height 63.6" 65.8"
stery, adjustable front seat, gray rubber luggage mat and Legroom front 42.8" 42.8"
front floor mat with simulated carpet inserts, rear floor car- Legroom rear 41.0" NA
pet on sedans and sport coupe, two-tone gray door panels
with stainless trim, two-tone gray instrument panel with
Headroom front
Headroom rear
35.4"
35.0"
35.4"
NA 1
garnish molding, twin sun visors, two-spoke steering wheel,
trunk lock, luggage compartment light (window in each
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
19.0
16.0
NA
16.0 9
taillight), stainless steel front fender and door molding with
DeLuxe nameplate, stainless side window (except convert-
5
ible and wagons), windshield, beltline, rear gravel shield,
and lower body trim, fender skirts, and 6.70 15 BSW tires.
0
Convertible adds: Leather and two-tone gray pile-cord up-
holstery, front floor mat carpeted inserts, and power top. Bel
Air adds: Rear passenger compartment lights and neutral
gray headliner with bright metal roof bows. Station wagon
adds: Tan leather upholstery, wood-grained leather headliner
and garnish moldings, wood panels on doors and sidewalls,
tan linoleum rear compartment floor, and all-steel body
with Di-Noc simulated wood trim.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe Styleline 2-Door Sport Coupe, 6-p. HK-2124 $1,498 -0.66% 3090 81,536 +3.49%
DeLuxe Styleline 2-Door Town Sedan, 6-p. HK-2102 $1,482 -0.67% 3100 248,567 +68.69%
DeLuxe Styleline 2-Door Bel Air Hardtop, 6-p. HK-2154 $1,741 NEW 3225 76,662 NEW
DeLuxe Styleline 2-Door Convertible, 5-p. HK-2134 $1,847 -0.54% 3380 32,810 +1.29%
DeLuxe Styleline 4-Door Sport Sedan, 6-p. HK-2103 $1,529 -0.65% 3150 316,412 +65.35%
DeLuxe Styleline 4-Door Station Wagon, 8-p. HK-2119 $1,994 -12.04% 3460 166,995 +6168.58%
DeLuxe Fleetline 2-Door Sedan, 6-p. HK-2152 $1,482 -0.67% 3115 189,509 +5.14%
DeLuxe Fleetline 4-Door Sedan, 6-p. HK-2153 $1,529 -0.65% 3145 124,287 -4.63%
TOTALS Avg. price $1,638 -6.15% Production 1,236,778 +61.36%
1950 Chrysler 262

CHRYSLER
The Beautiful Chrysler. Americas finest for 1950.

A new two-door hardtop model led the news for 1950. bumpers were now of a typical convex shape, as opposed
Available in the Windsor, New Yorker and Town & Coun- to the channel type used in 1949.
try series, the new hardtop body style was designated New- Besides the Newport Hardtop additions, model changes
port and joined the growing list of hardtop models, mostly included the reincarnation of the Windsor Traveler. Un-
conceived in the same manner that is, to weld a steel top successful in its first run in 1947 and 1948, it didnt fare
onto a convertible body. The curve of the side windows and much better this time, and 1951 would be its last year. This
the three-piece wraparound rear window greatly improved edition of the Traveler featured a fold-down rear seat that
the boxy Chrysler look. provided a flat floor from the rear deck lid to the back of
Powertrains continued as in 1949 and styling changes the front seat. It also utilized a roof rack. One other model
were minimal. The grille was slightly revised, now incor- change was the addition of a Deluxe version of the Imper-
porating seven vertical bars, and the bottom horizontal bar ial sedan. Introduced in 1949 and based on the New Yorker,
now wrapped around the front fender edge instead of the the base Imperial sedan had upgraded trim from the New
middle bar. Saratoga, New Yorker and Town & Country Yorker. The new Imperial Deluxe sedan was further up-
models used a piece of stainless trim between the two bars graded from the base Imperial. At the same time Chrysler
that wrapped onto the front fender, with a round parking took the opportunity to move the Imperial downmarket in
lamp inset. Around back, the rear fender line was raised, price, which resulted in partially filling the price gap be-
and new rectangular taillights moved to a point on the back tween the New Yorker and Imperial lines.
edge of the fender at mid-level. Also, new front and rear

New Yorker 4-Door, 6-passenger Sedan

Town & Country 2-Door Hardtop

Windsor 4-Door Sedan Windsor 4-Door Sedan

 263 1950 Chrysler

Model year production: 197,295, up 44.34% from 1949. Royal, 70058001 to 70079351 (LA plant 65004001 to
Domestic market share: 2.71% (10th place). 65006318); Windsor, 70794001 to 70889370 (LA plant,
Base price range: $2,114 to $5,334. 67011001 to 67024682). C-49 series: Seven digit code as
Chrysler average base price: $3,031, down 1.01%. follows Saratoga, 6774501 to 6775800; New Yorker,
Introduction date: January 1950. 7119001 to 7146000 and 7157001 to 7159341; Town &
Assembly plants: Detroit, MI, and Los Angeles, CA. Country Hardtop, 7411501 to 7412201; Imperial, 7146001 to
Serial number identification: Located on left front door 7156654. C-50 series: Seven digit code as follows Crown
hinge pillar. C-48 series: Eight digit code as follows Imperial, 7813501 to 7813916.

Powertrains
Compression Saratoga, NY, T&C
Engine Ratio Gross HP Transmission Royal Windsor and Imperial
250.6 CID Spitfire, 1-bbl., L-head, 6-cyl. 7.0:1 116 3-speed manual
Fluid Drive
S
$26
-
-
-
- 1
323.5 CID Spitfire, 1-bbl., L-head, 8-cyl. 7.25:1 135
Prestomatic Transmission $95
Prestomatic Transmission -
S
-
-
S
9
5
Major Options 0
New Yorker &
Royal Windsor Saratoga T&C Imperial Crown Imperial
Heater and defroster $70 $70 $70 $70 $70 S
Radio $90 $90 $90 $90 $90 S
Electric clock $ S S S S S
Windshield washer $ $ $ $ $ $
White sidewall tires $ $ $ $ $ $
Full wheel covers $ $ S S S S
Highlander interior upholstery $ $ $ $ NA NA
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Black 01 Crown Maroon 60
Haze Blue 05 Victoria Red 61
Racine Blue 06 Pagoda Cream 65
Newport Blue 07 Tampa Beige over Black 70
Fog Green 20 Tampa Beige over Juniper Green Metallic 71
Gulf Green 21 Tampa Beige over Indian Brown Metallic 72
Scotch Green 22 Black over Quaker Gray 73
Shell Gray 35 Black over Shell Gray 74
Stone Gray 36 Gunmetal Gray Metallic over Stone Gray 75
Gunmetal Gray Metallic 37 Tobacco Brown over Pearl Tan 76
Pearl Tan 45 Scotch Green over Fog Green 77
Tobacco Brown 46 Racine Blue over Haze Blue 78
1950 Chrysler 264

Royal
The stylish Royal.

Nameplate year of origin: 1937 (also used on 1933 Measurements

Royal Eight).
Current bodystyle lifespan: 1949 through 1952. Coupe & 8-pass.
Percentage of divisions sales volume: 13.77%. Sedan Sedan Station Wagons
Primary competition: Buick Super, DeSoto Custom, Wheelbase 125.5" 139.5" 125.5"
Hudson Commodore, Kaiser DeLuxe, and Packard Length 206.5" 222.8" 206.5"
Deluxe Clipper. Width 76.0" 76.0" 74.8"
Notable changes: Revised rear fenders and minor trim Height 64.8" NA 65.5"
and detail changes. Legroom front 41.8" 41.8" 41.8"
Major standard equipment: Pile fabric or broadcloth Legroom rear 41.5" NA NA
interior trim, rubber floor covering in front com- Headroom front 36.0" NA NA
partment, carpeted rear compartment, directional Headroom rear 37.0" NA NA
signals, two-speed electric windshield wipers, lug- Cargo capacity (cu. ft.) NA NA NA
gage compartment light, small hubcaps, and 7.60 Fuel capacity (gals.) 17.0 17.0 17.0
15 BSW tires. Eight passenger sedan adds: Carpeted
front compartment, two rear compartment jump
seats, reverse-hinged rear doors, and 8.20 15 BSW
tires. Town & Country station wagon adds: Di-Noc
exterior wood paneling with ash trim, third row re-
movable seating.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Club Coupe, 6-p. C-48S $2,114 +5.59% 3540 5,900 +21.67%
Royal 4-Door Sedan, 6-p. C-48S $2,134 +5.59% 3610 17,713 +34.27%
Royal 4-Door Sedan, 8-p. C-48S $2,855 +0.42% 4190 375 +102.70%
Royal 4-Door Station Wagon, 6-p. C-48S $3,163 NEW 4055 100 NEW
Royal Town & Country 4-Door Station Wagon C-48S $2,734 -7.88% 3964 599 -29.53%
TOTALS Avg. Price $2,550 +5.76% Production 24,687 +29.41%

Windsor
Fine car performance, style and prestige in the medium price field.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 62.59%. All but
Primary competition: Buick Super, DeSoto Custom, Hudson 8-pass. Sedan 8-pass. Sedan
Commodore, Kaiser DeLuxe, and Packard Deluxe Clipper. Wheelbase 125.5" 139.5"
Notable changes: Revised rear fenders and minor trim and detail Length 206.5" 222.8"
changes. Width 76.0" 76.0"
Major standard equipment: Two-tone wool broadcloth interior Height 64.8" NA
trim, rear seat center folding armrest, color-keyed front floor mat Legroom front 41.8" 41.8"
and rear carpeted floors, directional signals, electric clock, two- Legroom rear 41.5" NA
speed electric windshield wipers, luggage compartment light, Headroom front 36.0" NA
small hubcaps, and 7.60 15 BSW tires. Convertible adds: Power Headroom rear 37.0" NA
top. Eight-passenger sedans add: Two rear compartment jump Cargo capacity (cu. ft.) NA NA
seats, reverse-hinged rear doors, and 8.20 15 BSW tires. Fuel capacity (gals.) 17.0 17.0
 265 1950 Chrysler

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Club Coupe, 6-p. C-48W $2,307 +5.54% 3670 20,050 +13.07%
Windsor 2-Door Newport Hardtop, 6-p. C-48W $2,636 NEW 3875 9,925 NEW
Windsor 2-Door Convertible, 6-p. C-48W $2,741 +5.50% 3905 2,201 -31.94%
Windsor 4-Door Sedan, 6-p. C-48W $2,328 +5.53% 3765 78,199 +39.94%
Windsor 4-Door Traveler Sedan, 6-p. C-48W $2,560 NEW 3830 900 NEW
Windsor 4-Door Sedan, 8-p. C-48W $3,050 +0.43% 4295 763 +104.56%
Windsor 4-Door Sedan Limousine, 8-p. C-48W $3,176 +0.38% 4400 174 +138.36%
TOTALS Avg. Price $2,685 +1.79% Production 112,212 +45.18%

Saratoga 1
Sleek and stylish combined with comfort and luxury. 9
5
Nameplate year of origin: 1939.
Current bodystyle lifespan: 1949 through 1952.
Measurements 0
Wheelbase 131.5"
Percentage of divisions sales volume: 0.73%.
Length 212.5"
Primary competition: Frazer, Oldsmobile 98, and Packard Deluxe Clip- Width 76.0"
per. Height 65.3"
Notable changes: Revised rear fenders and minor trim and detail Legroom front 41.8"
changes. Major standard equipment: Pile fabric or broadcloth inte- Legroom rear 41.5"
rior trim, rubber floor covering in front compartment, carpeted rear Headroom front 36.0"
compartment, directional signals, electric clock, two-speed electric Headroom rear 37.0"
windshield wipers, luggage compartment light, full wheel covers, and Cargo capacity (cu. ft.) NA
8.20 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Club Coupe, 6-p. C-49K $2,616 +6.86% 4110 300 -35.48%
Saratoga 4-Door Sedan, 6-p. C-49K $2,642 +6.83% 4170 1,000 -44.75%
TOTALS Avg. Price $2,629 +6.85% Production 1,300 -42.86%

New Yorker
The finest of the fine car field.

Nameplate year of origin: 1939 (altered from 1938 New York Special model). Measurements
Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 16.36%.
Length 212.5"
Primary competition: Buick Roadmaster, Cadillac Series 61, Frazer Manhat- Width 76.0"
tan, Lincoln, and Packard Custom Eight. Height 65.3"
Notable changes: Revised rear fenders and minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Two-tone wool broadcloth interior, rear seat cen- Legroom rear 41.5"
ter pull-down armrest, full floor carpeting, directional signals, electric clock, Headroom front 36.0"
two-speed electric windshield wipers, luggage compartment light, full wheel Headroom rear 37.0"
covers, and 8.20 15 BSW tires. Convertible adds: Power top and LH rear Cargo capacity (cu. ft.) NA
view mirror. Fuel capacity (gals.) 20.0
1950 Chrysler 266

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Club Coupe, 6-p. C-49N $2,732 +6.80% 4110 3,000 -33.69%
New Yorker 2-Door Newport Hardtop, 6-p. C-49N $3,133 NEW 4370 2,800 NEW
New Yorker 2-Door Convertible, 6-p. C-49N $3,238 +6.55% 4360 899 -20.93%
New Yorker 4-Door Sedan, 6-p. C-49N $2,758 +6.78% 4199 22,633 +20.52%
TOTALS Avg. Price $2,965 +8.75% Production 29,332 +20.02%

Town & Country

Unquestionably the most distinctive car in America.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 0.39%.
Length 212.5"
Primary competition: None. Width 76.0"
Notable changes: Revised rear fenders and minor trim and detail Height NA
changes. Now available as a 2-Door hardtop model versus 1949 2- Legroom front 41.8"
Door convertible. Legroom rear NA
Major standard equipment: Leather interior trim, full floor carpeting, Headroom front NA
power top, directional signals, electric clock, two-speed electric wind- Headroom rear NA
shield wipers, luggage compartment light, Di-Noc mahogany colored Cargo capacity (cu. ft.) NA
panels surrounded by solid white ash framework, full wheel covers, Fuel capacity (gals.) 20.0
and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Town & Country 2-Door Newport Hardtop, 6-p. C-49N $4,003 NEW 4630 700 NEW
TOTALS Avg. Price $4,003 +6.32% Production 700 -30.00%

Imperial
Dramatically re-styled ... the aristocrat of cars.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 5.94%.
Length 212.5"
Primary competition: Cadillac Series 62, Frazer Manhattan, Lincoln Width 76.0"
Cosmopolitan, and Packard Super 8. Height 65.3"
Notable changes: Revised rear fenders and minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Leather and broadcloth interior trim, rear Legroom rear 41.5"
seat center pull-down armrest, full floor carpeting, directional signals, Headroom front 36.0"
electric clock, canvas covered roof, two-speed electric windshield Headroom rear 37.0"
wipers, luggage compartment light, full wheel covers, and 8.20 15 Cargo capacity (cu. ft.) NA
BSW tires. Deluxe adds: Interior upgrades. Fuel capacity (gals.) 20.0
 267 1950 Crosley

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 4-Door Sedan, 6-p. C-49N $3,055 -34.50% 4245 9,500 +18,900.00%
Imperial 4-Door Deluxe Sedan, 6-p. C-49N $3,176 NEW 4250 1,150 NEW
TOTALS Avg. Price $3,116 -33.20% Production 10,650 +21,200.00%

Crown Imperial
Todays new style classic.

Nameplate year of origin: 1940. Measurements 1

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 0.23%.
Wheelbase
Length
145.5"
230.3"
9
Primary competition: Cadillac Series 75 and Packard Custom 8.
Notable changes: Revised rear fenders and minor trim and detail changes.
Width
Height
79.9"
68.7"
5
Major standard equipment: Leather and broadcloth interior trim, rear seat
center pull-down armrest, two rear compartment jump seats, full floor
Legroom front 41.8" 0
Legroom rear NA
carpeting, divider window between driver and rear passenger compart- Headroom front 38.7"
ment on limousine, directional signals, electric clock, heater and defroster, Headroom rear 37.0"
two-speed electric windshield wipers, luggage compartment light, reverse- Cargo capacity (cu. ft.) NA
hinged rear doors, full wheel covers, and 8.90 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-50 $5,229 +0.00% 5235 209 +422.50%
Crown Imperial 4-Door Limousine, 8-p. C-50 $5,334 +0.00% 5305 205 +355.56%
TOTALS Avg. Price $5,282 +0.00% Production 414 +387.06%

CROSLEY
A FINE car!

The 1950 Crosley line was a continuation of the 1949 disc brake system successfully used on production vehicles.
line with only a few changes. New features for the standard The sporty Hot Shot added a new model to the line
Crosley line included sealed beam headlamps, standard turn with the Super Hot Shot. The Super featured low-cut doors
signals (except on the station wagon), and new door han- in the door opening and Super script in chrome on the
dles. All other features continued with no changes. There cowl. All Hot Shots this year used Crosleys new Hydradisk
was a new Super sub-series added to the Crosley line. It fea- brakes. The Hot Shot, and all other Crosleys would have
tured a bodyside stainless steel molding on the front fender the CIBA cast-iron engine block as standard equipment
and door, Super identification on the front fender, a few this year.
extra interior trim pieces, and Hydradisk brakes, the first Sales continued to slide as the postwar sellers market
1950 Crosley 268
ended, and all other manufacturers had finally completed tures that Crosley could not offer. Crosley did outsell the
introduction of their new postwar models. Not helping the waning medium-priced Frazer line for 1950, the second
cause for Crosley was the 1950 introduction of the 100 inch time in the postwar era that Crosley would not be at the
wheelbase Nash Rambler. While a larger and more expen- bottom of the market in terms of production. But with
sive car, the Rambler filled a desire of the consumer to have production below 10,000 units for a second year in a row,
more comfortable accommodations and certain other fea- the future was not looking good.

2-Door Station Wagon Hot Shot Super Shot

Model year production: 6,793, down 8.59% from 1949. cated on center of cowl under the hood and read as follows:
Domestic market share: 0.10% (18th place). First two digits indicate series designation (CD for Crosley
Base price range: $872 to $984. sedan, wagon and convertible, VC for Hot Shot). Remain-
Crosley average base price: $921, up 2.98%. ing numbers are sequential serial number as in chart below.
Introduction date: October 1949. Note: Crosley did not build cars on a model year basis, so
Assembly plants: Marian, IN. the serial numbers indicate the year in which the car was
Serial number identification: Seven to eight digit code lo- produced, not its model year.

Serial Numbers by Series

Series Series code Beginning Ending
Crosley CD 200001 206685
Hot Shot VC 20001 20835

Powertrains
Compression
Engine Ratio Gross HP Transmission CD series Hot Shot
44 CID CIBA 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S S

Major Options Paint Colors

All models Standard colors of white, gray, blue, yellow and green
were offered. Customers could also choose from other
Heater $ colors as available.
Seat covers $
Radio $
Radio antenna $
Bumper guards $
Options common to most models. Items may
be standard equipment, optional at different
pricing, or unavailable on certain models. This
chart is only a guide.
 269 1950 Crosley

Crosley Series CD
Its smart to own a Crosley!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 89.06%.
Length 145.0"
Primary competition: None. Width 49.0"
Notable changes: New Super sub-series; otherwise no major changes. Height 57.0"
Major standard equipment: Fabric interior, drivers side windshield Legroom front 39.0"
wiper, stainless steel beltline molding, single horn, dual taillamps, and Legroom rear 37.0"
4.50 12 BSW tires. Wagon and Convertible add: Plastic coated uphol- Headroom front 36.5"
stery. Super series adds: Bodyside stainless steel molding on the front Headroom rear 35.3"
fender and door, Super script on front fender, and Hydradisk brakes. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5 1
9
Models Available
5
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY 0
Crosley CD 2-Door Sedan, 4-p. NA $882 -1.89% 1363 1,367 -38.77%
Crosley CD 2-Door Convertible Sedan, 4-p. NA $882 -1.89% 1320 478 -26.05%
Crosley CD 2-Door Station Wagon, 4-p. NA $915 -1.51% 1403 4,205 +10.54%
Crosley CD Super 2-Door DeLuxe Sedan, 4-p. NA $951 NEW 1363 * NEW
Crosley CD Super 2-Door Convertible Sedan, 4-p. NA $954 NEW 1320 * NEW
Crosley CD Super 2-Door Station Wagon, 4-p. NA $984 NEW 1403 * NEW
TOTALS Avg. price $928 +2.09% Production 6,050 -9.46%
*Super and base series cars production kept as one total by body style. Change from LY compares total of body style in both sub-series to 1949 CD series.

Hot Shot
Americas favorite two-passenger sports car
with the continental flavor!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 85.0"
Percentage of divisions sales volume: 10.94%.
Length 137.0"
Primary competition: None. Width 51.0"
Notable changes: New Super model, otherwise no major changes. Height 51.0"
Major standard equipment: Vinyl bucket seat interior, dual windshield Legroom front 37.0"
wipers, single horn, dual taillamps, and 4.50 12 BSW tires. Super Legroom rear NA
adds: Low-cut doors and Super script on cowl. Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Hot Shot 2-Door Roadster, 2-p. NA $872 +2.71% 1175 743 -1.33%
Super Hot Shot 2-Door Roadster, 2-p. NA $975 NEW 1175 * NEW
TOTALS Avg. price $899 +5.83% Production 743 -1.20%
*Super and base series Hot Shot production kept as one total. Change from LY compares total of both models to 1949 VC series.
1950 DeSoto 270

DESOTO
The New DeSoto. A practical car ... and the smartest by far!

The first DeSoto 2-Door Hardtop was introduced for new for DeSoto, despite the advertising slogans. Styling
the new model year. Named the Sportsman, it followed the changes were minimal for the New DeSoto. Some of the
expected hardtop on convertible body look, complete highlights outside included new round parking lights
with a three-piece, wraparound rear window. While adding mounted under the headlights within the grille bars. An en-
another sporty model to the DeSoto line, the hardtop still larged center grille bar used a body color background with
managed to look boxy, and ultimately did not do much to the DeSoto emblem on it. Around to the back of the car,
increase sales. Other model changes included moving the the rear window on sedans was enlarged, providing an ad-
station wagon from the DeLuxe to the Custom line. Along vertised 33 percent greater visibility to the rear. Also at the
with the move, buyers were given a choice of all-steel bod- rear end, the fender was now more peaked and ended in a
ies, with or without wood decoration. Replacing the new three-section oblong taillamp housing, which com-
DeLuxe wagon was an 8-passenger sedan on the longer bined tail and stop lights into one unit. On the bodyside,
wheelbase chassis. a revised gravel guard was designed for Custom models.
Aside from model changes, there was really not much Finally, powertrains continued basically unchanged.

Custom 2-Door Convertible

Custom 4-Door Sedan

Custom 2-Door Sportsman Hardtop DeLuxe 4-Door Carry-All Sedan

Model year production: 133,850, up 41.83% from 1949. Serial number identification: Located on left front door
Domestic market share: 2.02% (12th place). hinge pillar. Deluxe S-14 series: Seven digit code, 6233501
Base price range: $1,976 to $3,179. to 6262653 (LA plant, 60005001 to 60009175). Custom S-
DeSoto average base price: $2,506, up 2.25%. 14 series: Eight digit code, 50062001 to 50148412 (LA
Introduction date: January 1950. plant, 62011501 to 62023225).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom
236.6 CID, Powermaster 1-bbl., L-head, 6-cyl. 7.1:1 112 3-speed manual S -
Gyrol Fluid Drive w/Tip-Toe $121 S
transmission shift
 271 1950 DeSoto

Major Options
DeLuxe Custom
Heater $44 $44 Options common to most models. Items may be
All-Weather Comfort System standard equipment, optional at different pricing,
heater and defroster $ $ or unavailable on certain body styles. This chart
AM radio $90 $90 is only a guide.
Electric clock $ $
White sidewall tires $ $

Paint Colors
Code Code
Black 301 Royal Maroon 360
Pacific Blue
Regal Blue Metallic
305
306
Princess Yellow
Samoa Beige Metallic over Desert Tan
365
370
1
Midnight Blue
Glen Green
307
320
Andante Green Metallic over Glen Green
Cadet Gray over Silver Gray
371
372
9
Andante Green Metallic
Cape Verde Green Metallic
321
322
Regal Blue Metallic over Pacific Blue
Glade Green Metallic
373
374
5
Cadet Gray
Silver Gray
335
336
Nubian Bronze Metallic
Black over Princess Yellow
375
376
0
Desert Tan 345 Black over Cadet Gray 377
Samoa Beige Metallic 346 Black over Royal Maroon 378

DeLuxe
The new DeSoto DeLuxe.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 24.90%. All but 8-passenger 8-passenger Sedan
Primary competition: Buick Special, Chrysler Royal, Wheelbase 125.5" 139.5"
Kaiser Special, Mercury and Oldsmobile 76. Length 206.8" 223.8"
Notable changes: Minor trim and detail changes. Width 73.2" 73.5"
Major standard equipment: Broadcloth interior Height 66.4" NA
trim, full floor carpeting, front door armrests, two Legroom front 41.8" 41.8"
spoke steering wheel, two-speed electric windshield Legroom rear 41.5" NA
wipers, stainless beltline molding with series desig- Headroom front 37.0" NA
nation under front vent window, chrome trim sur- Headroom rear 37.0" NA
round on windshield and vent windows, luggage Cargo capacity (cu. ft.) NA NA
compartment light, small hubcaps, and 7.60 15 Fuel capacity (gals.) 17.0 17.0
BSW tires. Eight passenger sedan adds: Cloth up-
holstery, two rear compartment jump seats, reverse-
hinged rear doors and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Club Coupe, 6-p. S14-1 $1,976 +0.00% 3450 10,703 +57.24%
DeLuxe 4-Door Sedan, 6-p. S14-1 $1,986 +0.00% 3525 18,489 +40.62%
DeLuxe 4-Door Carry-All Sedan, 6-p. S14-1 $2,190 +0.00% 3600 3,900 +44.98%
DeLuxe 4-Door Sedan, 8-p. S14-1 $2,676 NEW 3995 235 NEW
TOTALS Avg. Price $2,207 -3.11% Production 23,495 +41.85%
1950 Dodge 272

Custom
The new DeSoto Custom.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 75.10%. All but 8-pass. 8-pass.
Primary competition: Buick Super, Chrysler Wind- Sedan & Suburban Sedan & Suburban
sor, Hudson Super 6, Kaiser DeLuxe, Nash Ambas- Wheelbase 125.5" 139.5"
sador, and Oldsmobile 88. Length 206.8" 223.8"
Notable changes: Minor trim and detail changes. Width 73.2" 73.5"
Major standard equipment: Broadcloth interior trim Height 66.4" NA
(vinyl on station wagons), full floor carpeting, front Legroom front 41.8" 41.8"
door armrests, three spoke steering wheel, two- Legroom rear 41.5" NA
speed electric windshield wipers, stainless beltline Headroom front 37.0" NA
molding with series designation under front vent Headroom rear 37.0" NA
window, chrome trim surround on windshield and Cargo capacity (cu. ft.) NA NA
vent windows, twin lower front fender chrome Fuel capacity (gals.) 17.0 17.0
strips, chrome rear fender guard, luggage compart-
ment light, small hubcaps with chrome trim ring,
and 7.60 15 BSW tires. Sportsman adds: Bedford
cord and leather interior trim, full wheel covers and
WSW tires. Convertible adds: Power top. Suburban
adds: Delon plastic (vinyl) upholstery, reverse-
hinged rear doors and 8.20 15 BSW tires. Eight
passenger sedan adds: Cloth upholstery and two
rear compartment jump seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. S14-2 $2,156 +0.00% 3575 18,302 -0.70%
Custom Sportsman 2-Door Hardtop, 6-p. S14-2 $2,489 NEW 3735 4,600 NEW
Custom 2-Door Convertible, 6-p. S14-2 $2,578 +0.00% 3815 2,900 -14.33%
Custom 4-Door Sedan, 6-p. S14-2 $2,174 +0.00% 3640 72,664 +49.55%
Custom 4-Door (Steel) Station Wagon, 6-p. S14-2 $2,717 NEW 3900 100 NEW
Custom 4-Door (Wood) Station Wagon, 6-p. S14-2 $3,093 NEW 4035 600 NEW
Custom 4-Door Sedan, 8-p. S14-2 $2,863 +0.00% 4115 734 +114.62%
Custom 4-Door Suburban, 9-p. S14-2 $3,179 +0.00% 4400 623 +382.95%
TOTALS Avg. Price $2,656 +2.55% Production 100,523 +41.83%

DODGE
Presenting the new, bigger value Dodge.

After a totally new design last year, the 1950 Dodge a new grille consisting of three horizontal bars. The upper
was only mildly facelifted, the most obvious change being bar was shorter, running across the base of the hood open-
 273 1950 Dodge
ing, and turning down to meet the second bar just inside A significant new introduction was the arrival of
the headlights. The middle and bottom bar made up an oval Dodges first 2-Door Hardtop model. Christened the
of sorts, with round parking lamps in each end, and a large, Diplomat, it was very much like all the other first edition
vertical center chrome piece carried the Dodge crest. A 2-Door hardtops, essentially a convertible with a steel top.
small space between the lower bar and the bumper filler pan The only other model change was the introduction of an
rounded out the new look. all-steel bodied station wagon, designated the Sierra. The
Interiors received a few detail changes, and new tail- Sierra was a 6-passenger wagon which, unlike some of its
lights that followed the contours of the rear fenders were competition, did not have fake wood appliqus to emulate
seen. No significant changes were made to the powertrain the look of its wood-bodied stablemate.
or chassis, although the 6-cylinder engine was touted as
the Dodge Get-Away engine.

1
9
5
0
Coronet 4-Door, 9-passenger Station Wagon Coronet 2-Door Diplomat Hardtop

Meadowbrook 4-Door Sedan Wayfarer 2-Door Roadster and

2-Door Business Coupe

Model year production: 343,096, up 33.58% from 1949. Serial number identification: Located on left front door
Domestic market share: 5.18% (8th place). hinge pillar. Wayfarer D-33 series: Eight digit code as fol-
Base price range: $1,611 to $2,865. lows Detroit, 37060101 to 37129622; Los Angeles,
Dodge average base price: $2,108, up 2.39%. 48502001 to 48504748; San Leandro, 48004001 to
Introduction date: January 4, 1950. Coronet Diplomat intro- 48007069. Coronet and Meadowbrook D-34 series: Eight
duced June 11, 1950. digit code as follows Detroit, 31420001 to 31660411; Los
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le- Angeles, 45505001 to 45515652; San Leandro, 45064001 to
andro, CA. 45077531.

Powertrains
Compression
Engine Ratio Gross HP Transmission Wayfarer & Meadowbrook Coronet
230.2 CID Get-Away, 1-bbl., L-head, 6-cyl. 7.0:1 103 Gyrol Fluid-Drive S S
Gyro-Matic - $90
1950 Dodge 274

Major Options Paint Colors

Wayfarer Meadowbrook Coronet Code
Heater and defroster $44 $44 $44 Black 501
Radio $90 $90 $90 LaPlata Blue 505
Electric clock $ $ $ Dominion Blue 506
Electric windshield wipers $ S S Island Green 520
Turn signal $ $ $ Hunter Green 521
Chrome wheel trim rings $ $ S Gypsy Green 522
White sidewall tires $ $ $ Granite Gray 535
French Gray 536
Options common to most models. (S = Standard equipment) Items may be Nassau Beige 545
standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.
Burma Tan Metallic 546
Monarch Maroon 560
Cadet Red 561
Air Cruiser Red 562
Victoria Ivory 565

Wayfarer
Smart styling inside and out.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 21.98%.
Length 196.5"
Primary competition: Nash Statesman and Studebaker Champion. Width 73.0"
Notable changes: Restyled front end and trim and detail changes. Height 64.3"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom front 42.5"
ering, front door armrests, drivers side sun visor, roll-up side windows Legroom rear 43.0"
(optional on Roadster), chrome beltline molding, small hubcaps, and Headroom front 37.0"
6.70 15 BSW tires. Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wayfarer 2-Door Business Coupe, 3-p. D-33 $1,611 0.00% 3095 7,500 -19.72%
Wayfarer 2-Door Sedan, 6-p. D-33 $1,737 0.00% 3200 65,000 +32.51%
Wayfarer 2-Door Roadster, 3-p. D-33 $1,727 0.00% 3155 2,903 -46.44%
TOTALS Avg. Price $1,692 0.00% Production 75,403 +18.16%

Meadowbrook
Quality and value in every detail.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 123.5"
Percentage of divisions sales volume: 32.52% (est.*).
Length 202.8"
Primary competition: Nash Statesman Custom, Oldsmobile 76, Pontiac Width 74.4"
Chieftain DeLuxe, and Studebaker Commander DeLuxe. Height 65.5"
 275 1950 Dodge

Notable changes: Restyled front end and trim and detail changes. Measurements (cont.)
Major standard equipment: Broadcloth interior trim, full floor rubber
Legroom front 41.8"
covering, directional signals, two-speed electric windshield wipers,
Legroom rear 41.5"
windshield, rear window and vent window stainless trim, rocker panel Headroom front 37.0"
moldings, small hubcaps, and 7.00 15 BSW tires. Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Meadowbrook 4-Door Sedan, 6-p. D-34 $1,848 0.00% 3395 221,791* +53.61%*
TOTALS Avg. Price $1,848 0.00% Production 221,791*
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined. The total is included under Meadowbrook.
+53.61%*
1
9
5
Coronet 0
Here is Dodge at its matchless BEST!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 45.50% (est.*). All but
Primary competition: DeSoto DeLuxe, Hudson Pacemaker 6, 8-pass. Sedan 8-pass. Sedan
Kaiser Special, Mercury, Nash Ambassador, Oldsmobile 88, and Wheelbase 123.5" 137.5"
Studebaker Commander Regal DeLuxe. Length 202.8" 216.8"
Notable changes: Restyled front end and trim and detail changes. Width 74.4" 74.5"
Major standard equipment: Broadcloth interior trim, full floor Height 65.5" NA
rubber covering, directional signals, two-speed electric wind- Legroom front 41.8" 41.8"
shield wipers, windshield, rear window and vent window stain- Legroom rear 41.5" NA
less trim, rocker panel moldings, rear fender gravel shields, Headroom front 37.0" 37.0"
small hubcaps, and 7.00 15 BSW tires. Diplomat adds: Vinyl Headroom rear 37.0" NA
interior trim. Convertible adds: Power top. Wagons add: 7.60 Cargo capacity (cu. ft.) NA NA
15 BSW tires. Wood wagon adds: Mahogany and ash wood trim Fuel capacity (gals.) 17.0 17.0
body panels and third row seat. Eight passenger sedan adds:
Two rear compartment jump seats, reverse-hinged rear doors,
and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Coupe, 6-p. D-34 $1,913 0.00% 3340 38,502 -15.26%
Coronet 2-Door Diplomat Hardtop, 6-p. D-34 $2,223 NEW 3515 3,600 NEW
Coronet 2-Door Convertible, 6-p. D-34 $2,328 0.00% 3590 1,800 -25.34%
Coronet 4-Door Sedan, 6-p. D-34 $1,927 0.00% 3405 * NA
Coronet 4-Door Town Sedan, 6-p. D-34 $2,011 0.00% 3410 * NEW
Coronet 4-Door Sedan, 8-p. D-34 $2,617 0.00% 4045 1,300 NAffi
Coronet 4-Door Sierra Station Wagon, 6-p. D-34 $2,484 NEW 3726 600 NEW
Coronet 4-Door Station Wagon, 9-p. D-34 $2,865 0.00% 3850 100 -87.50%
TOTALS Avg. Price $2,296 +0.84% Production 45,902* NA
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined. The total is included under Meadowbrook. Comparison not available due to the
4-Door Sedan production being combined. ffiIncrease unknown, as 1949 production is uncertain.
1950 Ford 276

FORD
50 Ways New ... 50 Ways Finer ... the 50 Ford!

After the highly successful 1949 models, Ford was con- to counter Chevrolets Bel Air hardtop. The special trim in-
tent not to mess with the formula, at least not much. cluded a vinyl top, special chrome bodyside trim, a unique
Styling changes at the front were minimal, consisting of steering wheel, special paint combinations, and full wheel
new rectangular parking lights mounted in a ribbed bezel covers. The bodyside trim began at the top of the center
between the center and lower grille bars. The center and grille bar end as it rounded the front fender edge. From here
lower bars were also extended to wrap around the front it went up about six inches, turned and gradually sloped
fender edges. And a new-design hood ornament and downward to a point just above and in front of the rear
bumper guards were affixed. wheel opening, where it quickly turned back forward to
A red, white and blue Ford crest was introduced as meet a new rocker panel molding at the back edge of the
the new hood emblem, replacing the Ford block letter- door. Rear fender skirts were a popular option for these
ing of last year. This emblem would quickly become a cars.
unique Ford identifier through the mid-sixties when the Other model changes included the DeLuxe Club
tried-and true Blue Oval would begin to make a come- coupe being discontinued and the wood wagon now being
back. Powertrains were left untouched, interiors were given designated the Country Squire. The Country Squire name
some new color choices and the Custom was renamed the would survive on full-size, wood-trimmed Ford station
Custom DeLuxe. wagons until they were discontinued some 40 years later.
A special new coupe, named the Crestliner, was in- Finally, after a single year of having a 6-cylinder convert-
troduced as a specially trimmed Custom DeLuxe 2-Door ible offering, Ford returned to the past few years practice
Sedan available only with V8 power. Since Ford would not of offering the convertible model with V8 power exclu-
have a hardtop body style until 1951, they needed something sively.

Custom DeLuxe 2-Door Convertible Custom DeLuxe Tudor (2-Door) Sedan

Custom DeLuxe Fordor (4-Door) Sedan DeLuxe 2-Door, 2-passenger Business Coupe
 277 1950 Ford

Model year production: 1,209,549, up 8.12% from 1949. Serial number identification: Ten-digit number located on
Domestic market share: 18.26% (2nd place). right front frame and on right side of dash under hood and
Base price range: $1,332 to $2,111. read as follows: First digit indicates engine installation, H
Ford average base price: $1,627, up 2.92%. for 6-cylinder and B for 8-cylinder. The second digit indi-
Introduction date: November 1949. cates model year (0 = 1950). Third and fourth digits indi-
Assembly plants: Atlanta, GA (AT); Buffalo, NY (BF); cate assembly plant code from above. Remaining digits are
Chester, PA (CS); Chicago, IL (CH); Dallas, TX (DL); sequential with beginning number of 100001 and ending
Dearborn, MI (DA); Edgewater, NJ (EG); Kansas City, number as follows in the chart below. The serial numbers
MO (KC); Long Beach, CA (LB); Louisville, KY (LU); are not duplicated between engine codes: as an example
Memphis, TN (MP); Norfolk, VA (NR); Richmond, CA 164711 is the last serial number of a 6-cylinder car built in
(RH); Somerville, MA (SR); and Twin Cities (St. Paul), Atlanta, and 164852 is the last V8 model built in Atlanta.
MN (SP). Note that a letter P prefixing the assembly plant Numbers from 164712 through 164852 would have all been
code indicates a 255 CID V8, 110-hp, special engine in- V8 cars.
stalled for law enforcement agencies.

Highest Serial Numbers by Assembly Plant and Engine

1
Assembly plant 6-cylinder (Code H) V8 (Code B)
9
Atlanta, GA (AT) 164711 164852
5
Buffalo, NY (BF)
Chester, PA (CS)
180993
170362
180989
170361
0
Chicago, IL (CH) 219530 219513
Dallas, TX (DL) 172692 172707
Dearborn, MI (DA) 239617 239619
Edgewater, NJ (EG) 176395 176410
Kansas City, MO (KC) 175998 176000
Long Beach, CA (LB) 162549 162751
Louisville, KY (LU) 171202 171201
Memphis, TN (MP) 179513 179635
Norfolk, VA (NR) 175721 175730
Richmond, CA (RH) 163823 163828
Somerville, MA (SR) 163678 163682
Twin Cities (St. Paul), MN (SP) 186588 186605

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom DeLuxe
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 95 3-speed manual S S
Overdrive $97 $97
239 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual $74$87* $73$79*
Overdrive $171$184* $170$176*
*Pricing varies by model. The V8 engine is standard on the Custom DeLuxe convertible and Crestliner 2-Door Sedan. Add $97 for Overdrive.

Major Options
DeLuxe Custom DeLuxe
Heater $38 $38
Heater and defroster $ $
Radio $78 $78
Hubcaps $ $
Wheel trim rings $ $
White sidewall tires $30 $30
Options common to most models. Items may be standard equipment,
optional at different pricing, or unavailable on certain models. This
chart is only a guide.
1950 Ford 278

Paint Colors
Code Code
Cambridge Maroon Metallic M14340 Black M1724
Osage Green Metallic M14342 Coronation Red Metallic M14199
Dover Gray M14344 Hawaiian Bronze Metallic M14200
Sportsman Green M14346 Wagon Tan M14201
Silvertone Gray M14197 Casino Cream M14174
Palisade Green M14341 Coronation Red Metallic over Black *
Sunland Beige M14343 Sportsman Green over Black *
Hawthorne Green Metallic M14345 Hawaiian Bronze Metallic over Wagon Tan *
Matador Red Metallic M14347 *Two-tones use code of main body color and are exclusive to Crestliner
Sheridan Blue M14285 models.
Bimini Blue Metallic M14280

DeLuxe
See, hear and feel the difference!

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 114.0"
Percentage of divisions sales volume: 32.11%.
Length 196.8"
Primary competition: Chevrolet Special and Plymouth Deluxe. Width 71.7"
Notable changes: Minor trim and detail changes. Height 62.8"
Major standard equipment: Broadcloth or mohair upholstery, left front Legroom front 40.0"
door armrest, rear seat armrests, front and rear floor covering, horn Legroom rear 41.2"
button, dual horns, dual windshield wipers, driver side sun visor, front Headroom front 35.1"
and rear window moldings, lower body stainless trim, and 6.00 16 Headroom rear 35.3"
BSW tires. Cargo capacity (cu. ft.) 22.9
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. D72C $1,332 -0.08% 2925 35,120 +21.33%
DeLuxe 2-Door (Tudor) Sedan, 6-p. D70 $1,424 -0.07% 2981 275,360 +117.21%
DeLuxe 4-Door (Fordor) Sedan, 6-p. D73 $1,471 -0.07% 3040 77,888 +74.78%
TOTALS Avg. price $1,409 -0.16% Production 388,368 +89.96%

Custom DeLuxe
The only fine car in the low-priced field.

Nameplate year of origin: 1949 (1950 as Custom DeLuxe designation). Measurements

Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 67.89%. Cars Wagon
Primary competition: Chevrolet DeLuxe, Nash Statesman, Plymouth Wheelbase 114.0" 114.0"
Special Deluxe, and Studebaker Champion. Length 196.8" 208.0"
Notable changes: Minor trim and detail changes. The Custom DeLuxe Width 71.7" 71.7"
name replaces the Custom. Height 62.8" NA
Major standard equipment: Broadcloth or mohair upholstery, left Legroom front 40.0" 40.0"
 279 1950 Frazer

front door armrest, rear seat armrests, assist straps, clock, front and Measurements (cont.)
rear floor covering, dual horns, dual windshield wipers, dual sun vi-
sors, stainless front, rear and side window surround moldings, lower Cars Wagon
body stainless trim, and 6.00 16 BSW tires. Crestliner adds: Spe- Legroom rear 41.2" NA
cific interior and exterior trim. Convertible adds: Leather and Bed- Headroom front 35.1" 35.1"
ford cord upholstery, and hydraulic power top. Station wagon adds: Headroom rear 35.3" NA
Leather front seat and vinyl rear seat upholstery, metal spare tire Cargo capacity (cu. ft.) 22.9 NA
cover mounted on tailgate, and 7.10 15 BSW tires. Fuel capacity (gals.) 17.0 19.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom DeLuxe 2-Door Club Coupe, 5-p. C72 $1,511 0.00% 2965 85,111 -43.36%
Custom DeLuxe 2-Door (Tudor) Sedan, 6-p.
Custom DeLuxe 2-Door (Tudor) Crestliner Sedan,
C70 $1,511 0.00% 2988 398,060 -8.14% 1
6-p.
Custom DeLuxe 2-Door Convertible, 6-p.
C70C
C76
$1,779
$1,948
NEW
+3.34%
3050
3277
17,601
50,299
NEW
-1.63%
9
Custom DeLuxe 4-Door (Fordor) Sedan, 6-p. C73 $1,558 0.00% 3047 247,181 -0.40% 5
Custom DeLuxe 2-Door Country Squire Station
Wagon, 8-p. C79 $2,111 -0.38% 3510 22,929 -27.01% 0
TOTALS Avg. price $1,736 +1.14% Production 821,181 -10.18%

FR AZER
A superb new Frazer that is the last word in luxury!

The advertising slogan above could be considered true vember 7, 1949, which was the official introduction date for
in all but its use of the word new. It was only new in the 1950 models. A small number of true 1950 models were
that the Frazer automobile itself was only three years old, produced after this date, but it is not known exactly how
but there was really nothing new about the 1950 Frazer it- many because records for 1949 and 1950 models were kept
self. Very few changes were made to the 1950 models. In as a single total. However, most historians estimate that
fact, most industry references of the period state that the between 15 and 16 percent of Frazers were sold as 1950 mod-
only way of identifying a 1950 Frazer is by the serial num- els. Production figures used below are based on the 15 per-
ber. cent estimate. It should also be noted that most likely some
As it would turn out, the 1950 model year would be of the 53 Manhattan convertibles listed under 1949 pro-
only five months long, so it is not surprising that produc- duction were renumbered 1950s, as it is believed most con-
tion was far lower than the extended 13-month 1949 model vertibles were sold as 1950 models due to their introduc-
year. It is surprising, though, that Frazers 1950 models tion late in the 1949 model year. The 1950 model year
would rank 19th in industry production, good for last would end with the introduction of new 1951 cars in March
place behind even the small Crosley. Leftover 1949 Frazer 1950.
models were renumbered as 1950 models beginning on No-
1950 Frazer 280

4-Door Sedan

Model year production: 3,738, down 82.35% from 1949. Serial number identification: Eight to nine-digit code on
Domestic market share: 0.06% (19th place). plate located on left front door hinge pillar. First digit is F
Base price range: $2,395 to $3,295. for Frazer. Second and third digits indicate model year: 50
Frazer average base price: $2,762, no change. = 1950. Fourth digit denotes series number: 5 is Frazer and
Introduction date: November 1949. 6 is Manhattan. Remaining digits are sequential serial num-
Assembly plants: Willow Run, MI. bers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Frazer F505 1001 20000
Manhattan F506 1001 11000

Powertrains
Compression
Engine Ratio Gross HP Transmission Frazer Manhattan
226.2 CID, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual S S
Overdrive $96 $96

Major Options
Frazer Manhattan
Heater and defroster $48 $48
Radio and antenna $ $
Clock $ $
Fog lamps $ $
Stainless steel wheel trim rings $ S
Full wheel covers S S
White sidewall tires $ $
Options common to most models. (S = Standard equipment) Items may be
standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.
 281 1950 Frazer

Paint Colors
Code Code
Onyx Black 101 Saddle Bronze 235
Sportsman Beige Metallic 105 Silver Fox Gray Metallic 240
Cardinal 110 Horizon Blue Metallic 245
Polar Gray 115 Ocean Spray Green Metallic 250
Flax 120 Green Spray 255
Hickory Brown Metallic 125 Sportsman Beige 260
Horizon Blue 130 Garden Green 265
Academy Blue Metallic 135 Suede Gray Metallic 270
Wedgewood Blue Dark Metallic 145 Green Spray Metallic 285
Crystal Green 150 Doeskin 290
Dubonnet 155 Blue Satin Metallic 295
Teal Blue 160 Indian Ceramic 300
Ranger Gray 165
Executive Green 170
Crystal Green Metallic
Sportsman Beige Metallic over
305
1
Yale Blue Metallic
Bermuda Tan
175
180
Sportsman Beige
Suede Gray Metallic over Silver
605
9
Ranger Gray Metallic
Executive Green Metallic
185
190
Fox Gray Metallic
Garden Green over Glass Green
610
615 5
Caribbean Coral Metallic
Adirondack Gray
195
200
Wedgewood Blue Dark Metallic
over Wedgewood Blue 625
0
Parakeet 205 Blade Green Metallic over Ocean
Linden Green Metallic 210 Spray Green Metallic 630
Glass Green 215 Mineral Gray Metallic over Gray 635
Bermuda Tan Metallic 220 Green Spray Metallic over Green Spray 640
Mineral Gray Metallic 225 Hickory Brown Metallic over Doeskin 645
Blade Green Metallic 230 Cardinal over Doeskin 650

Frazer
Distinctive new styling identifies the Frazer as a fine car
coming or going!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 60.87%.
Length 207.5"
Primary competition: Buick Super, Chrysler Saratoga, Hudson Com- Width 72.9"
modore, Nash Ambassador, Oldsmobile 88, and Packard Deluxe Clipper. Height 64.5"
Notable changes: No changes. Legroom front 40.0"
Major standard equipment: Cloth and leather interior trim, automatic Legroom rear 40.0"
dome lights, rubber floor covering with carpeted inserts, custom dash- Headroom front 37.3"
board and window control knobs/handles, door armrests, dual sun visors, Headroom rear 36.4"
dual windshield wipers, stainless steel exterior window divider trim, Cargo capacity (cu. ft.) 25.3
rocker panel molding, hood emblem, front bumper guards, small hubcaps Fuel capacity (gals.) 21.0
with wheel trim rings, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Frazer 4-Door Sedan, 6-p. F505 $2,395 0.00% 3386 2,275 -82.35%
TOTALS Avg. Price $2,395 0.00% Production 2,275 -82.35%
*Production records for 1949 and 1950 model years were kept as one total. Production figures given here are estimated based on approximately 85 percent of the total
known production being 1949 models.
1950 Hudson 282

Manhattan
The Frazer Manhattan attains an even greater degree
of custom-car beauty and distinction for 1950!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 39.13%.
Length 207.5"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Lin- Width 72.9"
coln, Oldsmobile 98, and Packard Super Clipper. Height 64.5"
Notable changes: No changes. Legroom front 40.0"
Major standard equipment: Broadcloth and leather interior trim, robe Legroom rear 40.0"
cord, rear seat center armrest, full floor carpeting, automatic dome Headroom front 37.3"
lights, deluxe steering wheel, custom chrome instrument panel trim, Headroom rear 36.4"
door armrests, dual sun visors, dual windshield wipers, stainless steel Cargo capacity (cu. ft.) 25.3
exterior window trim, wide rocker panel molding, hood emblem, four Fuel capacity (gals.) 21.0
front bumper guards, full wheel covers, chrome wheel trim rings, and
7.10 15 BSW tires. Convertible adds: Leather interior, power top,
and rear fender skirts.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 4-Door Sedan, 6-p. F506 $2,595 0.00% 3391 1,454 -82.35%
Manhattan 4-Door Convertible, 6-p. F506 $3,295 0.00% 3726 9 -82.35%
TOTALS Avg. Price $2,762 0.00% Production 1,463 -82.35%
*Production records for 1949 and 1950 model years were kept as one total. Production figures given here are estimated based on approximately 85 percent of the total
known production being 1949 models. Most likely some of the 53 convertibles listed under 1949 production were renumbered 1950s, as it is believed most convertibles
were sold as 1950 models.

HUDSON
The new 1950 Hudsons!

For the start of the new decade, Hudson introduced a All Hudson models received a new grille for 1950, but
new lower priced series divided into two trim levels, the few other changes were made. The new grille consisted of
Pacemaker and Pacemaker DeLuxe. Built on a slightly four horizontal grille bars, with the upper and lower bars
shorter wheelbase, but using the same bodies as their larger being larger and heavier looking. At the center, two verti-
siblings, they were visually identical for the most part, as cal slanting bars formed a triangle, with the top point
all the difference in length was forward of the cowl. The capped with the Hudson medallion, and the bottom ex-
new series was powered by a new 6-cylinder engine, the tending beyond the lower grille bar, to the bumper area.
only choice offered, which was slightly smaller in displace- The new Pacemaker models had rectangular parking lamps
ment, and less powerful, than the Super and Commodore mounted between the lower grille bar and bumper area, di-
6-cylinder engine upon which it was based. The new series rectly below the headlamps. The larger Super and Com-
was an immediate hit, grabbing half of Hudson production modore models carried the parking lamps in the ends of the
for the year. lower grille bar. A new streamlined hood ornament decorated
 283 1950 Hudson
all cars, while Commodore models added a new fender or- Power for the Super and Commodore series continued
nament. as in 1949, with very minor upgrades. However, a new au-
Bodyside trim included a wide rocker panel molding tomatic transmission known as Super-Matic drive was in-
on the Pacemaker and Super, with a single center rib, while troduced. What was unique about this transmission was
the Commodore series carried a molding with multiple ribs. that a button on the instrument panel controlled whether
Also, the Pacemaker was unique in that the rear fender skirts, the transmission was being used in automatic shift mode
standard on other models, were optional equipment. Pace- or in a conventional, manual shift mode. It also offered a
maker and Super series carried a chrome series identification manually engaged overdrive control to improve fuel econ-
emblem on the front fender where the bodyside feature line omy. While not as immediately dependable as General Mo-
began. Commodore models used a bodyside stainless trim tors Hydra-Matic, which had many years of use and ex-
that ran several inches below the feature line, and their se- perience behind it, the Super-Matic was a fantastic effort
ries identification was at the front end of this trim, behind for an independent manufacturer.
the front wheel opening. Other exterior changes included Model choices for the Super and Commodore also re-
larger rear windows for Brougham and 4-door models. mained the same, with one exception. The Super 3-pas-
Interior trim choices were given the expected updates, senger Business Coupe was moved to the new Pacemaker 1
with new colors and fabric designs. The Hudson instru-
ment panel was restyled, with the speedometer placed to the
series. The Pacemaker and Pacemaker DeLuxe series also
had 2-door club coupe, Brougham sedan, convertible, and
9
right side of the steering column, balanced by a large clock 4-door sedan models. The Brougham 2-door sedan con- 5
further to the right, and the optional radio centered be-
tween, all backed by chrome or wood-grain paint. Venti-
tinued to be of a fastback design, while the club coupe was
a notchback style coupe. Some Hudson references refer to
0
lation controls and all other gauges and switches were the Commodore as the Commodore Custom. This seems
placed in front of the driver above and around the steering to be a mid-year change for 1950, but in 1951 it would of-
column area. The gauges were in a horizontal row, visually ficially become the Commodore Custom.
balanced by the series designation on the glove box door to
the right of the clock.

Commodore 4-Door Sedan Pacemaker 4-Door Sedan

Super interior

Model year production: 121,416 down 25.16% from 1949. model year designation (50 = 1950). Third digit is equal to
Domestic market share: 1.83% (13th place). the third digit from series code as in chart below. Remain-
Base price range: $1,806 to $2,809. ing digits are sequential serial numbers beginning with 101
Hudson average base price: $2,160, down 9.61%. and ending as follows in chart below. Examples: 501101 is a
Introduction date: November 1949. 1950 Hudson Super Six, serial number 101; 504121508 is a
Assembly plants: Detroit, MI. 1950 Hudson Super Six, serial number 121508. Being the
Serial number identification: Six to nine digit codes on plate highest serial number, this would have been the last 1950
located on right front door hinge pillar. First two digits are Hudson built.

Highest Serial Numbers by Series

Series Series code Ending
Pacemaker 500 121481
1950 Hudson 284
Series Series code Ending
Pacemaker DeLuxe 50A 121505
Super Six 501 121508
Commodore Six 502 121504
Super Eight 503 121491
Commodore Custom 504 121500

Powertrains
Compression Super Six & Super Eight &
Engine Ratio Gross HP Transmission Pacemaker Commodore Six* Commodore Eight
232 CID Pacemaker Six, 6.7:1 112 3-speed manual S - -
2-bbl., L-head, 6-cyl. Overdrive $95 - -
Drivemaster $105 - -
Super-Matic drive $199 - -
262 CID Super-Six, 6.7:1 123 3-speed manual - S -
2-bbl., L-head, 6-cyl. Overdrive - $95 -
Drivemaster - $105 -
Super-Matic drive - $199 -
254 CID Super-Eight, 6.7:1 128 3-speed manual - - S
2-bbl., L-head, 8-cyl. Overdrive - - $95
Drivemaster - - $105
Super-Matic drive - - $199
*Models 501 and 502. Models 503 and 504.

Major Options Paint Colors

Pacemaker Super Commodore Code
Weather Control heater $64 $64 $64 Lagoon Blue Metallic B-35
Radio and antenna $84 $84 $84 Rivard Blue Metallic B-38
Electric clock $17 $17 S Riviera Blue B-46
Leather upholstery - $83$145* $83$145* Golden Gray Dark Metallic CC-30
Directional signal $20 $20 S Twilight Gray Metallic G-23
Convertible glass rear window $20 $20 $20 Texas Tan Metallic H-27
Wheel trim rings $13 $13 $13 Deep Maroon Metallic HN-44
Large hubcaps $10 $10 $10 Legion Blue Metallic J-36
White sidewall tires $ $ $ Bali Blue J-45
*Prices vary depending upon model. Black K-5
Revue Red Metallic M-28
Options common to most models. (= Not Available, S = Standard equipment) Cornish Cream N-37
Items may be standard equipment, optional at different pricing, or unavailable on
certain body styles. This chart is only a guide.
Oriental Green Metallic P-25
Gray Mist Metallic Q-24
Field Gray Metallic Q-48
Golden Gray Light Metallic RR-29
Peacock Green Metallic S-26
Hawaii Green Metallic S-49
Various two-tone combinations available.
 285 1950 Hudson

Pacemaker
The New, Lower-priced Pacemaker Series
with New Step-Down Ride!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1954.
Wheelbase 119.0"
Percentage of divisions sales volume: 50.87%.
Length 201.5"
Primary competition: Buick Special, DeSoto DeLuxe, Dodge Coronet, Width 77.1"
Kaiser, Nash Ambassador, Oldsmobile 76, Pontiac Chieftain, and Height 60.4"
Studebaker Champion. Legroom front 43.3"
Notable changes: All-new series. Legroom rear 38.0"
Major standard equipment: Bedford cord upholstery with Dura-Fab Headroom front 38.8"
trim, embossed front and rear rubber floor mats, front seat-back pock-
ets, fabric pattern finish on instrument panel, 18 inch two-spoke steer-
Headroom rear
Cargo capacity (cu. ft.)
37.3"
23.8
1
ing wheel, dual sun visors, front dome lamp, manual latch front door
vent windows, stainless steel front, and side window surrounds,
Fuel capacity (gals.) 20.0 9
chrome rocker panel molding, streamlined hood ornament, small hub-
caps, and 7.10 15 BSW tires. Convertible adds: Fabric upholstery and
5
power top. DeLuxe adds: Additional interior and exterior trim pieces. 0
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Pacemaker 2-Door Coupe, 3-p. 500 $1,806 NEW 3445 37,593* NEW
Pacemaker 2-Door Club Coupe, 6-p. 500 $1,933 NEW 3460 * NEW
Pacemaker 2-Door Brougham Coupe, 6-p. 500 $1,912 NEW 3475 * NEW
Pacemaker 2-Door Brougham Convertible, 6-p. 500 $2,428 NEW 3655 1,865 NEW
Pacemaker 4-Door Sedan, 6-p. 500 $1,933 NEW 3510 * NEW
Pacemaker DeLuxe 2-Door Club Coupe, 6-p. 50A $1,959 NEW 3470 21,639* NEW
Pacemaker DeLuxe 2-Door Brougham Coupe,
6-p. 50A $1,928 NEW 3485 * NEW
Pacemaker DeLuxe 2-Door Brougham
Convertible, 6-p. 50A $2,444 NEW 3665 660 NEW
Pacemaker DeLuxe 4-Door Sedan, 6-p. 50A $1,959 NEW 3520 * NEW
TOTALS Avg. Price $2,033 NEW Production 61,757 NEW
*Production records not kept by body style, except for convertible models. Total Pacemaker production 39,458; Pacemaker DeLuxe production 22,299.

Super
The Famous Super Series ... With New Step-Down Ride!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 15.09%.
Length 208.1"
Primary competition: Buick Super, Chrysler Royal, DeSoto Custom, Kaiser Width 77.1"
DeLuxe, Mercury, Oldsmobile 88, and Studebaker Commander. Height 60.4"
Notable changes: New grille and trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped broadcloth upholstery with Dura- Legroom rear 38.0"
Fab trim, front rubber simulated carpet floor mat with rear seat carpet- Headroom front 38.8"
ing, front seat-back pockets, armrests at all seat ends, fabric pattern finish Headroom rear 37.3"
on instrument panel, 18 inch two-spoke steering wheel, dual sun visors, Cargo capacity (cu. ft.) 23.8
front dome lamp, manual latch front door vent windows, stainless steel Fuel capacity (gals.) 20.0
1950 Hudson 286
front, and side window surrounds, chrome rocker panel molding, stream-
lined hood ornament, small hubcaps, and 7.10 15 BSW tires. Convert-
ible adds: Fabric upholstery and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Super Six 2-Door Club Coupe, 6-p. 501/503 $2,102* -4.63% 3555 17,858 -81.72%

Super Six 2-Door Brougham Coupe, 6-p. 501/503 $2,068* -4.08% 3565 NA
Super Six 2-Door Brougham Convertible, 6-p. 501 $2,628 -6.11% 3750 464 -75.16%

Super Six 4-Door Sedan, 6-p. 501/503 $2,105* -4.62% 3590 NA
TOTALS Avg. Price $2,226 -2.54% Production 18,322 -81.60%
*Add $84 for Super Eight Club Coupe, model 503, Super Eight Brougham Coupe, model 503, and Super Eight Sedan, model 503, with 8-cylinder engine. Produc-
tion records not kept by body style, except for convertible models.

Commodore
The Custom Commodore Series With New Step-Down Ride!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 34.05%.
Length 208.1"
Primary competition: Buick Roadmaster, Chrysler Windsor, Frazer, and Width 77.7"
Oldsmobile 98. Height 60.4"
Notable changes: New grille and trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped nylon Bedford cord upholstery with Legroom rear 38.0"
Dura-Fab trim, two-tone rubber front floor covering with carpet- Headroom front 38.8"
like inserts and rear floor pile carpet, 16 inch wide rear seat center arm- Headroom rear 37.3"
rest, electric clock, two-tone leather grained instrument panel finish, Cargo capacity (cu. ft.) 23.8
18 inch three-spoke steering wheel, crank-type front door vent win- Fuel capacity (gals.) 20.0
dows, wing-type rear quarter ventilation windows (sedans only), stain-
less steel front, side and rear window surrounds, chrome rocker panel
molding, hood and fender ornaments, bumper guards, full wheel cov-
ers, and 7.10 15 BSW tires. Convertible adds: Fabric upholstery,
power windows, and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six 2-Door Club Coupe, 6-p. 502/504 $2,257* -4.32% 3640 40,211 -34.51%
Commodore Six 2-Door Brougham
Convertible, 6-p. 502/504 $2,809* -4.84% 3840 1,126 -10.06%
Commodore Six 4-Door Sedan, 6-p. 502/504 $2,281* -4.28% 3655 NA NA
TOTALS Avg. Price $2,449 -4.51% Production 41,337 -34.02%
*Add $84 for Commodore Eight Coupe, model 504, Commodore Eight Sedan, model 504, and Commodore Eight Convertible, model 504 with 8-cylinder engine.

Production records not kept by body style, except for convertible models.
 287 1950 Kaiser

K AISER
The 1950 Kaiser ... in 2 stunning series!

Kaiser intended to introduce an all-new line of cars for changes at all. Equipment and pricing were all the same as
the 1950 model year but did not have them ready in time, they had been for the prior year. It is not known exactly
so leftover 1949 models were renumbered with 1950 serial how many cars were built as 1950 models since Kaiser pro-
numbers beginning in November 1949, and production was duction figures were combined for the 1949 and 1950 model
continued through early February 1950. This very abbre- years. Note that all production figures presented below are
viated 1950 model year shows in the model year produc- estimated, unless otherwise noted. The estimates are based 1
tion figures below. An extended 1951 model year would
allow for sales and production to reach their full potential,
on industry registration records of the period, which note
approximately 15 percent of the combined model years pro-
9
so the low 1950 production numbers do not mean much duction were 1950 models. The total production figures for 5
from a marketing perspective.
Being carried-over 1949 models, the cars bore no
the two model years combined are accurate according to
most industry references.
0

DeLuxe 4-Door Sedan

Model year production: 14,308, down 81.75% from 1949. Serial number identification: Eight to nine digit code on
Domestic market share: 0.22% (17th place). plate located on left front door hinge pillar. First digit is K
Base price range: $1,995 to $3,195. for Kaiser. Next two digits denote year: 50 = 1950. Fourth
Kaiser average base price: $2,459, no change. digit is series number: 1 is Special and 2 is DeLuxe. Re-
Introduction date: November 1949. maining digits are sequential serial numbers as follows in
Assembly plants: Willow Run, MI. chart below.

Serial Numbers by Series

Series Code Beginning Ending
Special K501 1001 60000
DeLuxe K502 1001 50000

Powertrains
Compression
Engine Ratio Gross HP Transmission Special DeLuxe
226.2 CID Thunderhead, 1-bbl., L-head, 6-cyl. 7.3:1 100 3-speed manual S -
Overdrive $96 -
226.2 CID Thunderhead, 2-bbl., L-head, 6-cyl. 7.3:1 112 3-speed manual - S
Overdrive - $96
1950 Kaiser 288

Major Options
Special DeLuxe
Heater and defroster $48 $48
Radio and antenna $ $
Clock $ $
Dual sunvisors S S
Fog lamps $ $
Four front bumper guards $ S
Stainless steel wheel trim rings $ S
Full wheel covers $ $
White sidewall discs $ $
Options common to most models. (S = Standard equipment) Items
may be standard equipment, optional at different pricing, or unavail-
able on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Onyx Black 101 Silver Fox Gray Metallic 240
Sportsman Beige Metallic 105 Horizon Blue Metallic 245
Cardinal 110 Ocean Spray Green Metallic 250
Polar Gray 115 Green Spray 255
Flax 120 Sportsman Beige 260
Hickory Brown Metallic 125 Garden Green 265
Horizon Blue 130 Suede Gray Metallic 270
Academy Blue Metallic 135 Green Spray Metallic 285
Wedgewood Blue Dark Metallic 145 Doeskin 290
Crystal Green 150 Blue Satin Metallic 295
Dubonnet 155 Indian Ceramic 300
Teal Blue 160 Crystal Green Metallic 305
Ranger Gray 165 Sportsman Beige Metallic over
Executive Green 170 Sportsman Beige 605
Yale Blue Metallic 175 Suede Gray Metallic over Silver Fox
Bermuda Tan 180 Gray Metallic 610
Ranger Gray Metallic 185 Garden Green over Glass Green 615
Executive Green Metallic 190 Wedgewood Blue Dark Metallic over
Caribbean Coral Metallic 195 Wedgewood Blue 625
Adirondack Gray 200 Blade Green Metallic over Ocean Spray
Parakeet 205 Green Metallic 630
Linden Green Metallic 210 Mineral Gray Metallic over Gray 635
Glass Green 215 Green Spray Metallic over Green
Bermuda Tan Metallic 220 Spray 640
Mineral Gray Metallic 225 Hickory Brown Metallic over
Blade Green Metallic 230 Doeskin 645
Saddle Bronze 235 Cardinal over Doeskin 650
 289 1950 Kaiser

Special
The handsome Kaiser Special!

Nameplate year of origin: 1947. Replaces base Kaiser series. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 51.37% (estimated).
Length 206.7"
Primary competition: Buick Special, Chrysler Royal, DeSoto DeLuxe, Width 72.9"
Dodge Coronet, Mercury, Nash Statesman, Oldsmobile 76, and Stude- Height 64.5"
baker Commander. Legroom front 40.0"
Notable changes: Restyled front and rear, trim and detail changes. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, front rubber floor cov- Headroom front 37.3"
ering and rear carpeting, two-spoke steering wheel, dual sun visors,
automatic dome lights, black rubber window surrounds, rocker panel
Headroom rear
Cargo capacity (cu. ft.)
36.4"
16.5
1
molding, hood emblem, small hubcaps, and 7.10 15 BSW tires. Fuel capacity (gals.) 21.0 9
Models Available
5
Change from Shipping Model Year Change from
0
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Special 4-Door Sedan, 6-p. K5011 $1,995 0.00% 3311 4,200 -82.35%
Special 4-Door Utility Sedan, 6-p. K5015 $2,088 0.00% 3456 3,150 -82.35%
TOTALS Avg. Price $2,042 0.00% Production 7,350 -82.35%
*Production figures and change from last year are estimated due to 1949 and 1950 model year production records being combined.

DeLuxe
The distinctive Kaiser DeLuxe!

Nameplate year of origin: 1949. Replaces Custom series. Measurements

Current bodystyle lifespan: 1947 through 1950.
Wheelbase 123.5"
Percentage of divisions sales volume: 48.63% (estimated).
Length 206.7"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 72.9"
Hudson Super, Nash Ambassador, Oldsmobile 88, and Packard DeLuxe Height 64.5"
Clipper. Legroom front 40.0"
Notable changes: Restyled front and rear, trim and detail changes. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord, full Headroom front 37.3"
floor carpeting, color-keyed interior trim, padded dashboard, wood grain Headroom rear 36.4"
instrument panel, automatic dome lights, glove box clock, front fender ex- Cargo capacity (cu. ft.) 16.5
terior color nameplate script, stainless steel exterior window trim, wide Fuel capacity (gals.) 21.0
rocker panel molding, hood emblem, dual front and rear bumper guards,
small hubcaps with wheel trim rings, and 7.10 15 BSW tires. Convertible
adds: Leather interior and power top. Vagabond adds: Front fender name-
plate, rear fender skirts,* and special features included in the 1949 Kaiser
introduction above. Virginian adds: Special color-keyed interior upholstery
and trim, beltline stainless steel molding, nylon covered top, roof trim
moldings, front fender nameplate, and rear fender skirt. (Rear fender skirts
are listed as a standard option, meaning that the customer paid extra for
them unless it was specially requested that they not be included on the car.)
1950 Lincoln 290

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
DeLuxe 4-Door Sedan, 6-p. K5021 $2,195 0.00% 3341 5,730 -82.35%
DeLuxe 4-Door Convertible Sedan, 6-p. K5022 $3,195 0.00% 3726 675 -82.35%
DeLuxe Vagabond 4-Door Sedan, 6-p. K5025 $2,288 0.00% 3501 30 +22.22%
DeLuxe Virginian 4-Door Hardtop Sedan, 6-p. K5023 $2,995 0.00% 3541 5223 +22.22%
TOTALS Avg. Price $2,668 0.00% Production 6,958 -81.07%
*Production figures are estimated due to 1949 and 1950 model year production records being combined.

LINCOLN
Nothing could be finer!

New models and features highlighted the start of the The flathead V8 engine continued to soldier on as
new decade for Lincoln. Styling updates and engine Lincolns motivation, even as competitors were moving to
changes were minimal at best, with a new grille being the the more modern overhead valve engine. The GM Hydra-
main distinguishing characteristic on the outside for 1950. Matic was in its first full year as an option for Lincoln, and
The new grille was made up of three horizontal bars, with was quickly gaining in popularity. It would be five more
a vertical bar in the center. Three short vertical bars came years before Ford had its own transmission ready for the
off the center bar on each side. Inside, a redesigned in- Lincoln.
strument panel with more chrome trim was featured. Of the four luxury brands Cadillac, Chrysler Im-
Two new models were introduced this year, the Lin- perial, Lincoln and Packard all were on different styling
coln Lido coupe and the Cosmopolitan Capri coupe. Both cycles. With 1950 being Cadillacs year for a redesign, the
models were stopgap substitutes for a two-door hardtop GM luxury division and the Imperial were the only ones of
model to compete against Cadillacs popular Coupe de the four marques to increase sales, and the Imperials suc-
Ville. Distinguishing features of these cars were a leatherette cess was due, in part, to a dramatic 30 percent price cut.
vinyl top and custom interior trim. Production of both was Despite a big slide in production, Lincoln maintained its
limited at best. 16th place position.

Lincoln 4-Door Sport Sedan

Cosmopolitan 2-Door Convertible Cosmopolitan 2-Door Coupe

 291 1950 Lincoln

Model year production: 28,190, down 61.65% from 1949. nine to ten digit code located on right side of cowl, and
Domestic market share: 0.43% (16th place). read as follows: First two digits indicate year (50 = 1950);
Base price range: $2,527 to $3,948. third and fourth letters indicate assembly plant from code
Lincoln average base price: $3,085, down 1.05%. above; the next four to five digits are sequential beginning
Introduction date: January 1950. with 5001 and ending with number shown in chart below.
Assembly plants: Detroit, MI (LP); and Los Angeles, CA The last digit indicates series: L is Lincoln and H is Cos-
(LA). mopolitan.
Serial number identification: Serial number consists of a

Highest Serial Numbers

Assembly plant Lincoln Cosmopolitan
Detroit, MI (LP) 20082 15701
Los Angeles, CA (LA) 7252
1
Powertrains 9
Engine
Compression
Ratio Gross HP Transmission All models
5
336.7 CID, 2-bbl., L-head, V8 7.0:1 152 3-speed manual S 0
Touch-O-Matic overdrive $100
Hydra-Matic $174

Major Options Paint Colors

Lincoln Cosmopolitan Code
Heater and defroster $111 $111 Haiti Beige 110
Radio $69 $71 Admiral Blue 111
Power windows $ S Cosmopolitan Maroon Metallic 112
Power front seat $ S Newport Gray 113
Rear fender skirts $* S Nassau Beige Metallic 114
Full wheel cover S S Mallard Green Metallic 115
Whitewall tires $ $ Arrowhead Gray Metallic 116
*Standard on Lido coupe. Danube Blue Metallic 117
Palomar Green Metallic 118
Options common to most models. (S = Standard Carlsbad Tan 119
equipment) Items may be standard equipment, op-
tional at different pricing, or unavailable on certain
Chantilly Green 120
models. This chart is only a guide. Arrowhead Gray Metallic over Dakota Gray 122
Newport Gray over Danube Blue Metallic 123
Danube Blue Metallic over Newport Gray 124
Newport Gray over Arrowhead Gray Metallic 125
Arrowhead Gray Metallic over Newport Gray 126
Carlsbad Tan over Nassau Beige Metallic 127
Nassau Beige Metallic over Carlsbad Tan 128
Glendale Green over Palomar Green Metallic 129
Dakota Gray over Arrowhead Gray Metallic 130
1950 Lincoln 292

Lincoln
Superb appointments mean extra comfort
and luxury and unsurpassed driving pleasure.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 62.04%.
Length 213.0"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 76.6"
New Yorker, and Frazer Manhattan. Height 63.6"
Notable changes: New grille, trim and detail changes. Legroom front 42.0"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Legroom rear 41.0"
center armrest, front rubber floor mat, rear carpeting, electric clock, Headroom front 36.1"
chrome window surround moldings, electric luggage compartment light, Headroom rear 35.0"
full-length bodyside beltline trim, and 8.20 15 BSW tires. Lido Cargo capacity (cu. ft.) 23.4
Coupe adds: Custom interior trim, vinyl top, and rear fender skirts. Fuel capacity (gals.) 19.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY

Lincoln 2-Door Club Coupe, 6-p. 72 $2,527 0.00% 3970 5,748
Lincoln 2-Door Lido Coupe, 6-p. 72C $2,720 NEW 4025 * NEW

Lincoln 4-Door Sport Sedan, 6-p. 74 $2,574 0.00% 4015 11,741
TOTALS Avg. price $2,607 -4.82% Production 17,489 -54.44%
*Production of Lido coupe was recorded as combined with Club coupe. Change from LY not available due to unavailability of 1949 production by model.

Cosmopolitan
Magnificent cars made even finer!
Establishing a completely new conception of luxury!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 125.0"
Percentage of divisions sales volume: 37.96%.
Length 220.5"
Primary competition: Cadillac Series 62 and Packard Super Eight. Width 79.0"
Notable changes: New grille, trim and detail changes. Height 62.6"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Legroom front 42.0"
center armrest, full floor carpeting, electric clock, power windows, Legroom rear 39.8"
power front seat, chrome window surround moldings, large front Headroom front 35.8"
fender molding, rocker panel stainless trim, and 8.20 15 BSW tires. Headroom rear 34.9"
Capri Coupe adds: Custom interior trim and padded leather-grain top. Cargo capacity (cu. ft.) 22.9
Convertible adds: Power top. Fuel capacity (gals.) 21.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Cosmopolitan 2-Door Club Coupe, 6-p. 72 $3,185 0.00% 4260 1,315 -82.89%
Cosmopolitan 2-Door Capri Coupe, 6-p. 72C $3,405 NEW 4270 509 NEW
Cosmopolitan 2-Door Convertible, 6-p. 76 $3,948 0.00% 4490 536 -56.42%
Cosmopolitan 4-Door Sport Sedan, 6-p. 74 $3,238 0.00% 4330 8,332 -55.88%
TOTALS Avg. price $3,444 +1.23% Production 10,701 -69.53%
 293 1950 Mercury

MERCURY
Better than ever ... the new 1950 Mercury!

The first Mercurys of the new decade built on the name was affixed to the front of the hood between the re-
1949 models popularity while celebrating two milestones. vised crest and grille. Around back, new decklid trim was
For the first time in the marques brief history, a Mercury introduced. Full-length body side molding continued, with
convertible was selected to be the 1950 Indianapolis 500 an enlarged section at the front containing the Mercury
mile race pace car. That news was followed up by the pro- name in block letters.
duction of the one millionth Mercury, a 4-Door Sedan. Two new models were introduced, a lower-priced 1
Styling and powertrain changes were mostly evolu-
tionary, meaning just enough to distinguish that they were
coupe and a top end Monterey coupe with special leather
interior trim and a padded canvas or vinyl top. The Mon-
9
a new 1950 model. Up front, the center grille bar was now terey was a stopgap measure to compete with the new 2- 5
without the Eight designation, and the parking lamps
were surrounded by grille extensions on each side. A very
Door Hardtop models from General Motors, but the look
was more just a fancy 2-Door Sedan. A true Mercury hard-
0
large chrome ornament emblazoned with the Mercury top would not arrive until 1952.

2-Door Convertible, Indianapolis 500 Pace Car 4-Door Sport Sedan

Model year production: 293,658, down 2.54% from 1949. number are the same and consist of a ten to eleven digit
Domestic market share: 4.43% (9th place). code located on right side of cowl, and read as follows: The
Base price range: $1,875 to $2,560. first two digits indicate model year (50 = 1950). Third and
Mercury average base price: $2,167, down 5.08%. fourth digits indicate assembly plant code from above. The
Introduction date: November 1949. next five to six digits are sequential with beginning number
Assembly plants: Dearborn, MI (DA); Los Angeles, CA (LA); of 10001 and ending number as follows in the chart below.
Metuchen, NJ (ME); and St. Louis, MO (SL). The last digit is M for Mercury.
Serial number identification: Serial number and engine

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending Number
Dearborn, MI (DA) 79027
Los Angeles, CA (LA) 44958
Metuchen, NJ (ME) 97749
St. Louis, MO (SL) 110459
1950 Mercury 294

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
255.4 CID, 2-bbl., L-head, V8 6.8:1 110 3-speed manual S
Overdrive $100

Major Options Paint Colors*

All models Black
Banning Blue Metallic
Heater $59 Laguna Blue Metallic
Heater and defroster $ Dune Beige
Radio $94 Penrod Tan
Radio antenna $ Trojan Gray
Fog lamps $ Maywood Green Metallic
Hubcaps S Everglade Green
Whitewall tires $ Roanoke Green Metallic
Options common to most models. (S = Stan- Royal Bronze Maroon Metallic
dard equipment) Items may be standard equip- Mirada Yellow
ment, optional at different pricing, or unavail- Maywood Green Metallic over Trojan Gray
able on certain models. This chart is only a Penrod Tan over Dune Beige
guide. Trojan Gray over Banning Blue Metallic
Trojan Gray over Roanoke Green Metallic
Trojan Gray over Laguna Blue Metallic
Roanoke Green Metallic over Trojan Gray
Laguna Blue Metallic over Trojan Gray
Banning Blue Metallic over Trojan Gray
*Paint codes are not available.

Mercury
Better than ever!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 100.00%. Cars Wagon
Primary competition: Buick Special, DeSoto DeLuxe, Hudson DeLuxe Wheelbase 118.0" 118.0"
and Pacemaker, Kaiser Special, Nash Ambassador, Oldsmobile 76 Length 207.0" 214.0"
DeLuxe, and Studebaker Commander. Width 76.5" 76.5"
Notable changes: Minor trim and detail changes. Height 64.8" NA
Major standard equipment: Broadcloth upholstery, rubber floor mats, Legroom front 42.0" NA
electric clock, horn ring, chrome window surround moldings, luggage Legroom rear 41.5" NA
compartment light, full-length body side stainless trim, and 7.10 15 Headroom front 36.1" NA
BSW tires. Monterey adds: Leather interior, and canvas or vinyl Headroom rear 34.0" NA
padded top. Convertible adds: Leather and whipcord upholstery, Cargo capacity (cu. ft.) 24.1 NA
power windows, power front seat adjustment, and hydraulic power Fuel capacity (gals.) 19.5 19.5
top. Station wagon adds: Vinyl upholstery, front fender stainless mold-
ing, wood exterior door and quarter panel mahogany panels with
maple trim, and metal spare tire cover and lock.
 295 1950 Nash

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Coupe, 6-p. 72A $1,875 NEW 3345 * NEW*
Mercury 2-Door Club Coupe, 6-p. 72B $1,978 0.00% 3321 151,489* +25.60%*
Mercury 2-Door Monterey Coupe, 6-p. 72C $2,146 NEW 3415 * NEW*
Mercury 2-Door Convertible, 6-p. 76 $2,409 0.00% 3591 8,341 -50.25%
Mercury 4-Door Sport Sedan, 6-p. 74 $2,031 0.00% 3386 132,082 -15.27%
Mercury 2-Door Station Wagon, 8-p. 79 $2,560 -5.71% 3626 1,746 -78.29%
TOTALS Avg. price $2,167 -5.08% Production 293,658 -2.54%
*Production of all Mercury coupes was kept as a single total.

1
9
NASH 5
0
Theres much of tomorrow in all Nash does today!

While the basic Nash line continued into the new Most other exterior styling features mimicked the
decade with few changes to its Airflyte design, an all- Ramblers Nash brethren on a smaller scale, with differences
new line of smaller cars brought considerable excitement in bumper design, and the use of a flat one-piece wind-
into Nash showrooms. The all-new Rambler compact car shield. Also, the Rambler utilized a Hotchkiss drive system,
set out to capitalize on the growing interest in small cars, unlike the torque tube design of the larger Nash. Interiors
and would in fact set the course for the companys future. were well trimmed for a compact car, with an air of the Am-
Named after the original cars of Nashs predecessor com- bassador in a smaller package. Standard features included
pany, the Thomas B. Jeffery Company of Kenosha, Wis- foam cushion seats, custom upholstery, courtesy lights, elec-
consin, the Rambler was aimed at the German Volkswagen tric clock, and even a radio, putting the Rambler into a class
and other European cars such as the Hillman Minx, which by itself.
were slowly gaining in popularity. As previously mentioned, the regular Nash line re-
Built on a 100 inch wheelbase and utilizing the same ceived few changes for the new model year. The 600 series
6-cylinder engine as used in the former Nash 600, the com- was renamed the Statesman, and at the same time a DeLuxe
pact Rambler was initially offered only in a two-door lan- 3-passenger business coupe returned to the line. The mid-
dau convertible model. A two-door station wagon followed level trim Super Special models were discontinued in both
several months later. The convertible model was termed a the Statesman and Ambassador series. With this change,
landau as it had permanently placed side bridge beam Custom models gained equipment that included a folding
rails and doorframes, with the convertible top fully re- rear seat center armrest, front floor carpeting, courtesy
tracting, up and down, between the rails. The unique de- lights, and custom steering wheel on the inside, along with
sign preserved the strength and safety offered by the Nash different hubcaps and Custom series designation on the
unit-body construction. outside.
Rambler styling mimicked the larger Nash models, in With the Rambler utilizing the 172.6 CID engine for-
all areas except the front end. A grille consisting of two merly used in the 600 series, a slightly enlarged bore cre-
horizontal bars with two vertical bars between them was set ated a 184 CID 6-cylinder as standard equipment for the
into the large opening below the front hood edge and lower newly named Statesman series. With this change, horse-
front pan. A spinner style cone shaped emblem was placed power in the Statesman increased slightly to 85 horsepower,
in the center of the grille, and an elaborate looking Nash but it retained the award-winning fuel economy of its pre-
crest ornament decorated the front of the hood. A small decessor. Also newly available for the Nash Ambassador
chrome trim strip ran the length of the hood. Small round this year was the popular Hydra-Matic automatic trans-
parking lamps were placed directly below the headlamps. mission built by General Motors Hydra-Matic division.
1950 Nash 296
Building on new consumer awareness of automobile safety, and Ambassador were minimal, with slightly larger bumper
Nash became the first U.S. manufacturer to offer seat belts guards, and a wider rear window design being the most sig-
in all models. Exterior styling changes to the Statesman nificant changes.

Ambassador 2-Door Sedan

Ambassador 4-Door Sedan

Rambler 2-Door Station Wagon Statesman 2-Door Sedan

Model year production: 171,774, up 32.13% from 1949. Serial number identification: Six to seven-digit code on plate
Domestic market share: 2.59% (11th place). located on right side of cowl under hood. First digit (two
Base price range: $1,633 to $2,223. digits on California built cars) indicates assembly plant and
Nash average base price: $1,927, down 6.79%. series code from above. Remaining digits are sequential ser-
Introduction date: September 1949. Rambler introduced ial numbers as follows in chart below.
March 1950.
Assembly plants: Kenosha, WI (D, K and R); and El Se-
gundo, CA (DC, KC and RC).

Serial Numbers by Series

Series Code Beginning Ending
Rambler D 1001 12263
Rambler DC 1001 1250*
Statesman K 340001 436892
Statesman KC 9501 23007
Ambassador R 556001 599704
Ambassador RC 3501 8488
*This is an estimated number that is most likely 1951 prototypes. Any actual 1950 Rambler production at the California assembly plant is unknown.

Powertrains
Compression
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador
172.6 CID, 1-bbl., L-head, 6-cyl. 7.25:1 82 3-speed manual S - -
Overdrive $90 - -
184 CID, 1-bbl., L-head, 6-cyl. 7.0:1 85 3-speed manual - S -
Overdrive - $93 -
 297 1950 Nash
Compression
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador
234.8 CID, 1-bbl., L-head, 6-cyl. 7.3:1 115 3-speed manual - - S
Overdrive - - $100
Hydra-Matic automatic - - $158

Major Options
Rambler Statesman Ambassador
Conditioned air system
heater and defroster $ $ $
Radio and antenna S $89 $89 Options common to most models. (= Not
Seat mattress single/double - $19/$39 $19/$39 Available, S = Standard equipment) Items may
Electric clock S $15* $15*
Dual sunvisors
Dual windshield wipers
S
S
S
S
S
S
be standard equipment, optional at different
pricing, or unavailable on certain body styles.
This chart is only a guide.
1
Turn signals
Full wheel covers
S
S
$16*
$17*
$16*
$17*
9
White sidewall tires $ $ $ 5
*Standard on Custom models.
0
Paint Colors
Code Code
Blue Black P1 Carioca Rust P24
Sunset Maroon Light P3 Ocean Blue P25
Fawn Brown P7 Pan American Red P27
Nile Green P8 Seal Brown over Fawn Brown P7A13
Seal Brown P13 Seal Brown over Nile Green P8A13
Midnight Blue P16 Surf Green over Nile Green P8A18
Sherwood Green P17 Sherwood Green over Surf Green P18A17
Surf Green P18 Surf Green over Sea Mist Gray P20A18
Cruiser Gray P19 Cruiser Gray over Sea Mist Gray P20A19
Sea Mist Gray P20 Ocean Blue over Sea Mist Gray P20A25
Strato Blue Light P21 Ocean Blue over Strato Blue Light P21A25
Bermuda Blue Metallic P22 Carioca Rust over Champagne Ivory P23A24
Champagne Ivory P23

Rambler
Newest member of the Nash Airflyte family.
The Smart, New Rambler!

Nameplate year of origin: 1950. First used on Nashs predecessor built Measurements
by Jeffery in 1902.
Wheelbase 100.0"
Current bodystyle lifespan: 1950 through 1955.
Length 176.0"
Percentage of divisions sales volume: 6.65%. Width 73.5"
Primary competition: None. Height 59.2"
Notable changes: All-new series. Legroom front 42.5"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom rear 37.0"
front seats, rubber floor covering with front carpeted inserts, Custom Headroom front 35.0"
steering wheel, courtesy lights, electric clock, stainless steel front win- Headroom rear 35.5"
dow surround, stainless steel full-length lower body molding, full Cargo capacity (cu. ft.) 13.0
wheel covers, and 5.90 15 BSW tires. Fuel capacity (gals.) 20.0
1950 Nash 298

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Custom 2-Door Convertible Landau, 5-p. 5021 $1,808 NEW 2430 9,708 NEW
Rambler Custom 2-Door Station Wagon, 5-p. 5024 $1,808 NEW 2515 1,712 NEW
TOTALS Avg. Price $1,808 NEW Production 11,420 NEW

Statesman
The Popular Statesman!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 112.0"
Percentage of divisions sales volume: 64.79%.
Length 201.0"
Primary competition: Dodge Meadowbrook, Oldsmobile 76, Pontiac Width 77.5"
Streamliner, and Studebaker Commander. Height 63.0"
Notable changes: Minor trim and detail changes. Legroom front 41.0"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom rear 39.0"
front seats, rubber floor covering with front carpeted inserts, front Headroom front 36.0"
door armrests, wind-up clock, dual sun visors, dual windshield wipers, Headroom rear 35.0"
stainless steel window surrounds, stainless steel beltline molding, stain- Cargo capacity (cu. ft.) 24.4
less steel full-length lower body molding, small hubcaps, and 6.40 15 Fuel capacity (gals.) 20.0
BSW tires. Custom adds: Additional interior trim, foam seat cushions,
custom steering wheel, electric clock, turn signals, rocker panel mold-
ings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman DeLuxe 2-Door Business Coupe, 3-p. 5032 $1,633 NEW 2830 1,198 NEW
Statesman Super 2-Door Sedan, 6-p. 5049 $1,713 -4.09% 2930 34,196 +256.02%
Statesman Super 2-Door Club Coupe, 5-p. 5043 $1,735 -4.04% 2940 1,489 -41.93%
Statesman Super 4-Door Sedan, 6-p. 5048 $1,738 -4.03% 2965 60,090 +154.55%
Statesman Custom 2-Door Sedan, 6-p. 5059 $1,872 -5.22% 2950 2,693 +9186.21%
Statesman Custom 2-Door Club Coupe, 5-p. 5053 $1,894 -5.01% 2965 132 +676.46%
Statesman Custom 4-Door Sedan, 6-p. 5058 $1,897 -5.15% 2990 11,500 +5678.89%
TOTALS Avg. Price $1,784 -4.99% Production 111,298 +27.67%

Ambassador
The Distinguished Ambassador!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 32.94%.
Length 210.0"
Primary competition: Buick Super, Chrysler Royal, DeSoto Custom, Width 77.5"
Hudson Pacemaker, Kaiser Special, Oldsmobile 88, and Studebaker Height 63.5"
Commander Land Cruiser. Legroom front 41.0"
Notable changes: Minor trim and detail changes. Legroom rear 39.0"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 36.0"
 299 1950 Oldsmobile

front seats, rubber floor covering with front carpeted inserts, front Measurements (cont.)
door armrests, wind-up clock, dual sun visors, dual windshield wipers,
Headroom rear 35.0"
stainless steel window surrounds, stainless steel beltline molding, stain-
Cargo capacity (cu. ft.) 24.4
less steel full-length lower body molding, small hubcaps, and 7.10 15 Fuel capacity (gals.) 20.0
BSW tires. Custom adds: Additional interior trim, foam seat cushions,
custom steering wheel, electric clock, turn signals, rocker panel mold-
ings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 5069 $2,039 -6.04% 3325 7,237 +57.26%
Ambassador Super 2-Door Brougham Coupe, 5-p. 5063 $2,060 -5.98% 3335 716 -53.54%
Ambassador Super 4-Door Sedan, 6-p.
Ambassador Custom 2-Door Sedan, 6-p.
5068
5079
$2,064
$2,198
-5.97%
-5.99%
3350
3365
27,523
1,045
+53.25%
-49.57%
1
Ambassador Custom 2-Door Brougham Coupe, 5-p.
Ambassador Custom 4-Door Sedan, 6-p.
5073
5078
$2,219
$2,223
-5.93%
-5.92%
3385
3390
108
12,427
-86.62%
+83.37%
9
TOTALS Avg. Price $2,134 -5.47% Production 49,056 +14.55% 5
0

OLDSMOBILE
Make a date with a Rocket 8!

It seems that Oldsmobile was all but ignoring that it recognizable in the greenhouse area, with one-piece curved
still offered a car with 6-cylinder power, and with good rea- windshields, and in the full-length upper body crease. As
son. Sales of the Series 76 were declining quickly, dropping with its siblings, the 98s feature line gradually built off the
from 33 percent of total Olds sales volume to 8 percent this raised center of the hood and onto the bodyside at the front
year, as the Rocket V8 skyrocketed in popularity. That door. At a point forward of the rear wheel opening, the line
trend, combined with all new styling for the 98 series, left curved up, and then ran straight back along the fender top
little reason for Oldsmobile to pursue the 6-cylinder mar- to a tailfin, new for Oldsmobile. It was a short one like
ket. Thus, 1950 would be the last year for an Oldsmobile Buick had, but a fin nonetheless. Round taillights were
produced 6-cylinder engine. Sixes would return to the line mounted at the top of the fin, with a chrome ornament
in the mid-sixties, but from that point on, other GM divi- placed vertically on the rear fender end, and housing the
sions would build them for use in Oldsmobiles. Oddly, backup lights and a reflector. A lower body side feature line
with the popularity of the Hydra-Matic automatic trans- began about a foot and a half forward of the rear wheel
mission, the 3-speed manual synchromesh transmission re- opening, and expanded out into a rocket shape. A rear
turned as standard equipment for the 88 and 98 series, after quarter panel trim piece ran through the middle of this
a year of the Hydra-matic being standard equipment. Most area. Up front the postwar grille theme continued on all
likely this was done as a move to lower base prices for the Oldsmobile lines with two grille bars, turning down on
new season. each end. Interior upgrades included more use of two-tone
The all-new 98 Series was of a more modern, slab-side combinations and more chrome trim. Instrument panels
body design with rear quarters seamlessly blended in, but featured a horizontal theme, with all gauges and controls
it was a physically smaller car with a 3 inch shorter wheel- placed squarely in sight and reach of the driver.
base and 4 inch shorter overall length. The new body was The Series 76 and popular Series 88 continued with
once again shared with some larger Buick and smaller few styling changes from the prior year. For these two lines,
Cadillac models. The commonality of the bodies was most the big news was the addition of a 2-Door Holiday Hard-
1950 Oldsmobile 300
top model. As with the Chevy Bel Air and Pontiac Catalina, Wagon. The station wagon would return to the line in 1957.
with which the Oldsmobile 76 and 88 series shared bod- Of interest to those who like unique cars would be the Se-
ies, the new Holiday hardtop was essentially a convertible ries 76 Holiday Hardtop. This would be the only year a
body with a steel hardtop welded in place of the soft top. full-size Oldsmobile 2-Door Hardtop with a 6-cylinder
Alas, 1950 would be the last season for two body styles, the engine was ever available.
fastback style 2-Door Club Sedan and the 4-Door Station

98 4-Door Sedan
88 DeLuxe 2-Door Holiday Hardtop

76 4-Door Sedan

Model year production: 407,889, up 41.48% from 1949. Serial number identification: Located on left front door hinge
Domestic market share: 6.16% (6th place). pillar, and under the hood on right front side of cowl. Eight to
Base price range: $1,719 to $2,772. nine digit code read as follows: 1st two digits, 50, indicate year.
Oldsmobile average base price: $2,130, down 7.44%. Third digit indicates series as follows: 6 = 76, 8 = 88, and 9 =
Introduction date: December 1949. 98. Fourth digit indicates assembly plant code from above, fol-
Assembly plants: Atlanta, GA (A); Framingham, MA (B); lowed by sequential number by plant and series with beginning
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS (K); number of 1001 and ending number as follows in the chart
Linden, NJ (L); Lansing, MI (M); and Wilmington, DE (W). below.

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Wilmington
76 3149 2879 3715 4931 3501 17502 3657
88 20617 20092 25800 40988 26001 114848 26826
98 7949 7412 10375 14934 10157 51635 10280

Powertrains
Compression
Engine Ratio Gross HP Transmission 76 88 98
257 CID Fire-Power, 1-bbl., L-head, 6-cyl. 6.5:1 105 3-speed manual S - -
Hydra-Matic Drive $158 - -
303.7 CID Rocket, 2-bbl., OHV, V8 7.25:1 135 3-speed manual - S S
Hydra-Matic Drive - $158 $158

Major Options
76 76 DeLuxe 88 88 DeLuxe 98 98 DeLuxe
Condition-Air heater and defroster $45 $45 $45 $45 $45 $45
Standard radio $85 $85 $85 $85 $85 $85
DeLuxe radio $110 $110 $110 $110 $110 $110
Electric clock $15 S $15 S $15 S
DeLuxe steering wheel - S - S - S
Auxiliary driving and fog lights $16 $16 $16 $16 $16 $16
Turn signals $15 S $15 S S S
Rear fender skirts S S S S S S
Chrome wheel trim rings $10 S $10 S S S
DeLuxe wheel covers $17 $17 $17 $17 $17 $17
Whitewall tires $34 $34 $34 $34 $34 $34
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
 301 1950 Oldsmobile

Paint Colors
Code Code
Black 10 Serge Blue Metallic 15
Adler Green Metallic 11 Marol Gray Metallic 17
Ivy Green Metallic over Adler Green Flint Gray Metallic over Marol Gray
Metallic 11A Metallic 17A
Black over Adler Green Metallic 11H Black over Marol Gray Metallic 17H
Garnet Maroon Metallic 12 Flint Gray Metallic 18
Chariot Red 12C Ivy Green Metallic 19
Dune Beige 13 Palm Green Metallic 29
Canto Cream 13C Sand Beige over Palm Green Metallic 29H
Black over Canto Cream 13H Almond Green 41C
Crest Blue 14 Nankeen Cream 43C
Serge Blue Metallic over Crest Blue 14A

1
Seventy-Six 9
Oldsmobiles leader for value ... with a new lower price!
5
0
Nameplate year of origin: 1941. Measurements
Current bodystyle lifespan: 1949 through 1951.
Wheelbase 119.5"
Percentage of divisions sales volume: 8.15%.
Length 202.0"
Primary competition: Buick Special, Dodge Coronet, Hudson DeLuxe, Width 75.2"
Nash Statesman Custom, and Pontiac Chieftain DeLuxe. Height 64.0"
Notable changes: Minor trim and detail changes. Legroom front 42.6"
Major standard equipment: Striped cloth, nylon or broadcloth uphol- Legroom rear 41.6"
stery, rubber floor mats, dual sun visors, dual windshield wipers, auto- Headroom front 36.0"
matic choke, rear fender stainless trim, rear fender gravel shield, rocker Headroom rear 35.6"
panel moldings, and 7.10 15 BSW tires. Convertible adds: Leather or Cargo capacity (cu. ft.) 10.9
cloth and leather interior, power top, and 7.60 15 BSW tires. Station Fuel capacity (gals.) 18.0
wagon adds: Di-Noc wood trim. DeLuxe series adds: Foam rubber seat
cushions, DeLuxe steering wheel and instrument cluster, clock, special
external moldings, and chrome wheel trim rings.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Seventy-Six 2-Door Club Coupe, 6-p. 3527 $1,719 -0.75% 3260 2,238 -76.20%
Seventy-Six 2-Door Club Sedan, 6-p. 3507 $1,745 -0.74% 3280 3,186 -86.18%
Seventy-Six 2-Door Sedan, 6-p. 3511 $1,761 NEW 3290 3,865 NEW
Seventy-Six 2-Door Holiday Hardtop, 6-p. 3537 $2,003 NEW 3335 144 NEW
Seventy-Six 2-Door Convertible, 6-p. 3567X $2,135 -0.61% 3585 973 -81.77%
Seventy-Six 4-Door Sedan, 6-p. 3569 $1,819 -0.71% 3320 7,396 -68.70%
Seventy-Six 4-Door Station Wagon, 6-p. 3562 $2,362 NEW 3610 121 NEW
Seventy-Six DeLuxe 2-Door Club Coupe, 6-p. 3527D $1,737 -7.26% 3280 1,126 -65.67%
Seventy-Six DeLuxe 2-Door Club Sedan, 6-p. 3507D $1,813 -4.58% 3285 1,919 -78.58%
Seventy-Six DeLuxe 2-Door Sedan, 6-p. 3511D $1,829 NEW 3295 2,489 NEW
Seventy-Six DeLuxe 2-Door Holiday Hardtop, 6-p. 3537D $2,108 NEW 3385 394 NEW
Seventy-Six DeLuxe 4-Door Sedan, 6-p. 3569D $1,887 -4.41% 3340 9,159 -33.98%
Seventy-Six DeLuxe 4-Door Station Wagon, 6-p. 3562D $2,504 -13.51% 3615 247 -84.01%
TOTALS Avg. price $1,956 -1.71% Production 33,257 -65.20%
1950 Oldsmobile 302

Eighty-Eight
Youll be dollars ahead when you rocket ahead in Oldsmobiles 88.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 119.5"
Percentage of divisions sales volume: 65.81%.
Length 202.0"
Primary competition: DeSoto DeLuxe, Hudson Super, Kaiser Special, Width 75.2"
Mercury, Nash Ambassador, and Studebaker Land Cruiser. Height 64.0"
Notable changes: Minor trim and detail changes. Legroom front 42.6"
Major standard equipment: Striped cloth, nylon or broadcloth uphol- Legroom rear 41.6"
stery, rubber floor mats, dual sun visors, dual windshield wipers, auto- Headroom front 36.0"
matic choke, rear fender stainless trim, rear fender gravel shield, rocker Headroom rear 35.6"
panel moldings, and 8.20 15 BSW tires. Convertible adds: Leather or Cargo capacity (cu. ft.) 10.9
cloth and leather interior and power top. Station wagon adds: Di-Noc Fuel capacity (gals.) 18.0
wood trim. DeLuxe series adds: Foam rubber seat cushions, DeLuxe
steering wheel and instrument cluster, clock, special external moldings,
and chrome wheel trim rings.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Eighty-Eight 2-Door Club Coupe, 6-p. 3727 $1,878 -12.37% 3435 10,684 +62.82%
Eighty-Eight 2-Door Club Sedan, 6-p. 3707 $1,904 -12.26% 3475 23,889 -12.92%
Eighty-Eight 2-Door Sedan, 6-p. 3711 $1,920 NEW 3485 14,705 NEW
Eighty-Eight 2-Door Holiday Hardtop, 6-p. 3737 $2,162 NEW 3510 1,366 NEW
Eighty-Eight 2-Door Convertible, 6-p. 3767X $2,294 -10.36% 3745 9,127 +67.96%
Eighty-Eight 4-Door Sedan, 6-p. 3769 $1,978 -11.85% 3515 40,301 +72.65%
Eighty-Eight 4-Door Station Wagon, 6-p. 3762 $2,520 NEW 3775 1,830 NEW
Eighty-Eight DeLuxe 2-Door Club Coupe, 6-p. 3727D $1,956 -13.98% 3455 10,772 +115.48%
Eighty-Eight DeLuxe 2-Door Club Sedan, 6-p. 3707D $1,982 -13.86% 3485 16,388 +38.65%
Eighty-Eight DeLuxe 2-Door Sedan, 6-p. 3711D $1,998 NEW 3500 26,672 NEW
Eighty-Eight DeLuxe 2-Door Holiday Hardtop, 6-p. 3737D $2,267 NEW 3565 11,316 NEW
Eighty-Eight DeLuxe 4-Door Sedan, 6-p. 3769D $2,056 -13.43% 3520 100,810 +337.47%
Eighty-Eight DeLuxe 4-Door Station Wagon, 6-p. 3762D $2,662 -22.27% 3780 552 -52.96%
TOTALS Avg. price $2,114 -11.78% Production 268,412 +170.37%

Series 98
Smooth! Rocket engine and Oldsmobile Hydra-Matic.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 122.0"
Percentage of divisions sales volume: 26.04%.
Length 209.0"
Primary competition: Chrysler Windsor, Frazer, Hudson Commodore, and Width 80.0"
Packard Deluxe Clipper. Height 62.3"
Notable changes: Completely redesigned. Legroom front 42.8"
Major standard equipment: Striped broadcloth or nylon and leather uphol- Legroom rear 41.7"
stery, front seat center armrest, carpeted inserts in floor mats, clock, E-Z-I Headroom front 35.8"
rear view mirror, rear fender stainless trim, rear fender gravel guard, rear Headroom rear 35.7"
fender skirts, lined luggage compartment, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) 12.0
DeLuxe series adds: DeLuxe steering wheel, chrome wheel trim rings, and Fuel capacity (gals.) 18.0
rear seat center armrest. Convertible adds: Leather interior, power win-
dows and front seat adjustment, power top, and 8.20 15 BSW tires.
 303 1950 Packard

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Club Sedan, 6-p. 3807 $2,225 -8.29% 3685 2,270 -41.02%
98 2-Door Holiday Hardtop, 6-p. 3837 $2,383 NEW 3775 317 NEW
98 4-Door Sedan, 6-p. 3839 $2,299 -8.04% 3765 7,499 -14.98%
98 4-Door Town Sedan, 6-p. 3808 $2,267 NEW 3710 255 NEW
98 DeLuxe 2-Door Club Sedan, 6-p. 3807D $2,319 -7.98% 3705 9,719 -40.01%
98 DeLuxe 2-Door Holiday Hardtop, 6-p. 3837D $2,641 -11.17% 3840 7,946 +164.34%
98 DeLuxe 2-Door Convertible, 6-p. 3867X $2,772 -6.76% 4150 3,925 -68.85%
98 DeLuxe 4-Door Sedan, 6-p. 3839D $2,393 -7.75% 3775 72,766 +48.50%
98 DeLuxe 4-Door Town Sedan, 6-p. 3808D $2,361 NEW 3755 1,523 NEW
TOTALS Avg. price $2,407 -9.67% Production 106,220 +13.63%

1
9
5
PACK ARD 0
The Golden Anniversary Packard. Ask the Man who owns one!

The Golden Anniversary Series 23 Packards, which equipment for the Custom Eight series. It is interesting to
were introduced in May 1949 as the second series 1949 note that while production of civilian Packard 6-cylinder
models, continued into the 1950 model year with virtually engines officially had been discontinued in 1947, the engine
no changes to styling, powertrains, prices or equipment. was installed in cars built for the taxi market, up through
On the exterior of the cars, the only visible change seemed the 1950 model year.
to be that none of the Custom Eights carried the double This would be the last year of Packards philosophy of
strip of rocker panel trim, with all cars now wearing a mid- marketing their cars by series numbers instead of model
level, full-length bodyside molding. The lower series of year. In a marketing sense, Packards series designations
Packard Eights, and Super Eight standard models, contin- were only changed when there was a significant change in
ued to be distinguished from the front by the lack of egg- the vehicle itself. This was convenient for sales and mar-
crate style grille work on the lower horizontal section and keting, as they didnt have to be concerned about a model
the flatter-style Goddess of Speed hood ornament. year. In a historical sense, this made for confusion in try-
Higher line series including the Super Eight DeLuxe and ing to determine a cars model year, as can be witnessed in
Custom Eight had the egg-crate style lower horizontal grille the difficulties of splitting the first and second series of
and the stand-up Winged Goddess hood ornament. 1949 models in this reference. Beginning with the 1951
Powertrains continued mostly the same with two ex- model year, Packard would retain their series number ref-
ceptions. The first was the introduction of a revised Over- erence, but would begin aligning their series to a model
drive unit for the three-speed manual transmission, which year. This practice would continue through the 1953 26th
was claimed to increase fuel mileage by as much as 10 per- Series cars. Beginning in 1954, presumably due to the
cent. Secondly, the fine Packard Ultramatic automatic merger with Studebaker, Packard switched to using the
transmission was now available on all models, and standard model year as a series indicator.
1950 Packard 304

Eight 2-Door Club Sedan Super DeLuxe 4-Door Touring Sedan

Custom 2-Door Convertible

Model year production: 46,650, down 58.93% from 1949. left side of cowl under hood, and read as follows: First digit
Domestic market share: 0.70% (15th place). is H. Second through seventh digits are engine/serial num-
Base price range: $2,224 to $4,520. bers as follows in chart below. Note that second-series 1949
Packard average base price: $3,115, no change. and 1950 models serial numbers continue with no distinc-
Introduction date: September 1949. tion between model years. Also, numbers may have been
Assembly plants: Detroit, MI. skipped in between beginning and ending numbers.
Serial number identification: Seven-digit code located on

Serial Numbers by Series

Beginning (Second series 1949) Ending (1950)
Packard Eight 200001 295000
Super Eight 400001 425000
Custom Eight 600001 610000

Powertrains
Compression
Engine Ratio Gross HP Transmission Packard Eight Super Eight Custom Eight
288 CID, 2-bbl., L-head, 8-cyl. 7.0:1 135 3-speed manual S - -
Overdrive $92 - -
Ultramatic Drive $185 - -
327 CID, 2-bbl., L-head, 8-cyl. 7.0:1 150 3-speed manual - S -
Overdrive - $92 -
Ultramatic Drive - $185 -
356 CID, 2-bbl., L-head, 8-cyl. 7.0:1 160 Ultramatic Drive - - S

Major Options Paint Colors

Packard Eight Super Eight Custom Eight Code
Heater and defroster $68 $68 $68 Lowell Gray Metallic A
Radio $ $ $ Packard Blue Metallic B
Fender skirts $ $* S Egyptian Sand C
Electromatic Clutch $36 $36 $36 Spruce Green Metallic D
Full wheel covers $ S S Granada Gray E
White sidewall tires $ $ $ Corona Cream F
*Standard on Super Eight DeLuxe models. Argentine Gray Metallic G
Yosemite Blue Metallic H
Options common to most models. (S = Standard equipment) Items may be Valiant Green Metallic K
standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.
Aztec Brown Metallic M
Sylvan Green Metallic N
Grenadier Maroon Metallic P
Ash Green Q
Turquoise Blue S
 305 1950 Packard

Paint Colors
Code Code
Matador Maroon Metallic U Astral Blue Metallic Y
Seminole Beige W Maumee Maize Z
Black X Two-tone color combinations available at extra
cost.

Packard Eight
In a great new Golden Anniversary line, Packard combines
enduring distinction with spectacular new thrift!

Nameplate year of origin: 1948. Measurements

1
Current bodystyle lifespan: 1948 through 1950.
Percentage of divisions sales volume: 86.51%.
Wheelbase 120.0" 9
Primary competition: Buick Super, Chrysler Saratoga, Frazer, Kaiser
Length
Width
204.7"
77.5"
5
DeLuxe, Nash Ambassador, and Oldsmobile 88.
Notable changes: No significant changes.
Height
Legroom front
64.1"
44.3"
0
Major standard equipment: Cloth interior trim, full floor covering, Legroom rear 42.3"
electric clock, courtesy lights, stainless steel hood and beltline mold- Headroom front 36.7"
ing, stainless steel beltline molding, Goddess of Speed hood orna- Headroom rear 36.3"
ment, fender skirts, small hubcaps, and 7.60 15 BSW tires. DeLuxe Cargo capacity (cu. ft.) 17.2
models add: Additional interior trim appointments, trip odometer, and Fuel capacity (gals.) 17.0
wheel trim rings.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Packard Eight Series 2301 2-Door Club Sedan,
6-p. 2395 $2,224 0.00% 3740 NA NA
Packard Eight Series 2301 4-Door Touring Sedan,
6-p. 2392 $2,249 0.00% 3815 NA NA
Packard Eight Series 2301 4-Door Station Sedan,
6-p. 2393 $3,449 0.00% 4075 NA NA
Packard DeLuxe Eight Series 2301 2-Door Club
Sedan, 6-p. 2365 $2,358 0.00% 3770 NA NA
Packard DeLuxe Eight Series 2301 4-Door Touring
Sedan, 6-p. 2362 $2,383 0.00% 3840 NA NA
TOTALS Avg. Price $2,533 0.00% Production 40,359* -54.78%
*Production totals by body style are not available.

Super Eight
Accent on Individuality!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Percentage of divisions sales volume: 11.44%. Series 2302 & 2332 Series 2322
Primary competition: Buick Roadmaster, Cadillac Se- Wheelbase 127.0" 141.0"
ries 61, Frazer Manhattan, and Lincoln. Length 211.7" 225.7"
1950 Packard 306

Notable changes: No significant changes. Measurements (cont.)

Major standard equipment: Broadcloth interior trim,
full floor carpeting, electric clock, stainless steel hood, Series 2302 & 2332 Series 2322
front and rear window, side window and beltline Width 77.5" 76.2"
molding, rocker panel molding, Goddess of Speed Height 64.1" NA
hood ornament, full wheel covers, and 7.60 15 BSW Legroom front 44.3" 44.3"
tires. Seven-passenger models add: Auxiliary jump Legroom rear 42.3" NA
seats and 8.20 15 BSW tires. Limousine adds: Driver Headroom front 36.7" 36.7"
partition. DeLuxe models add: Pinstripe wool cloth Headroom rear 36.3" NA
upholstery, additional interior trim appointments, Cargo capacity (cu. ft.) 17.2 17.2
Winged Goddess hood ornament, and 8.00 15 Fuel capacity (gals.) 20.0 20.0
BSW tires. Convertible adds: Leather interior and
power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Super Eight Series 2302 2-Door Club Sedan, 6-p. 2385 $2,608 0.00% 3800 NA NA
Super Eight Series 2302 4-Door Touring Sedan,
6-p. 2382 $2,633 0.00% 3870 NA NA
Super Eight DeLuxe Series 2302 2-Door Club
Sedan, 6-p. 2375 $2,894 0.00% 3855 NA NA
Super Eight DeLuxe Series 2332 2-Door Victoria
Convertible, 6-p. 2379 $3,350 0.00% 4110 614 -87.52%
Super Eight DeLuxe Series 2302 4-Door Touring
Sedan, 6-p. 2372 $2,919 0.00% 3925 NA NA
Super Eight Series 2322 4-Door Business Sedan,
7-p. 2371 $3,950 0.00% 4600 NA NA
Super Eight Series 2322 4-Door Limousine, 7-p. 2370 $4,100 0.00% 4620 NA NA
TOTALS Avg. Price $3,208 0.00% Production 5,336 -73.62%
*Production totals by body style are not available, except for convertible.

Custom Eight
The Golden Anniversary Packard Custom Eight!

Nameplate year of origin: 1948. Measurements

Current bodystyle lifespan: 1948 through 1950.
Wheelbase 127.0"
Percentage of divisions sales volume: 2.05%.
Length 213.3"
Primary competition: Cadillac Fleetwood Sixty-Special, Chrysler Impe- Width 77.5"
rial, and Lincoln Cosmopolitan. Height 64.1"
Notable changes: No significant changes. Legroom front 44.3"
Major standard equipment: Broadcloth and leather interior trim, full Legroom rear 42.3"
floor carpeting, rosewood instrument panel trim, electric clock, stain- Headroom front 36.7"
less steel body trim molding, hood, side window and beltline mold- Headroom rear 36.3"
ings, full length body side moldings, Winged Goddess hood orna- Cargo capacity (cu. ft.) 17.2
ment, full wheel covers, and 8.20 15 BSW tires. Convertible adds: Fuel capacity (gals.) 20.0
Leather interior and power top.
 307 1950 Plymouth

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Eight Series 2333 2-Door Victoria
Convertible, 6-p. 2359 $4,520 0.00% 4530 85 -69.09%
Custom Eight Series 2306 4-Door Touring
Sedan, 6-p. 2352 $3,975 0.00% 4310 870 -77.39%
TOTALS Avg. Price $4,248 0.00% Production 955 -76.84%

PLYMOUTH 1
9
5
The car that likes to be compared. Plymouth builds great cars!
0
The 1950 Plymouths continued with only slight dif- block letters above that, a revised smaller hood emblem
ferences from the l949 models that had been announced just above the lettering, and a Mayflower ornament topping
nine months prior to the 1950 introduction date. Power- the hood. Bumpers, front and rear, were of a traditional de-
train and engineering features were unchanged. Styling sign replacing the fluted 1949 bumpers.
changes were minimal at best, with the most noticeable Few changes were found inside. The essentially flat
being slightly larger rear windows, and higher rear fender instrument panels continued with a three-dial arrangement
ends on all but station wagon models. This last change was in front of the driver, heater and radio controls in the mid-
quite easily made, as the rear fenders bolted on; Plymouth dle, and a glove compartment on the right side. Upholstery
proudly advertised that they were detachable for easy re- and other trim detail continued as on last years line. The
pair at minimum cost. only model change for the season was the introduction of
Up front a simpler grille fashioned of three connected a Suburban wagon with Special DeLuxe trim. However, it
horizontal bars was used. A trim molding was above the top was still considered to be in the short wheelbase DeLuxe se-
grille bar, with the name PLYMOUTH spelled out in ries, due to its being a 2-Door station wagon.

DeLuxe 2-Door Sedan DeLuxe 2-Door Suburban Station Wagon

Special DeLuxe 2-Door Convertible Special DeLuxe 4-Door Sedan

1950 Plymouth 308

Model year production: 608,862, up 17.22% from 1949. to 24035538; Los Angeles, 28004001 to 28009848; San Le-
Domestic market share: 9.19% (4th place). andro, 28503501 to 28511177. P-18 DeLuxe series: Eight
Base price range: $1,371 to $2,372. digit code as follows Detroit, 15359501 to 1546084;
Plymouth average base price: $1,730, up 1.40%. Evansville, 22097001 to 22125803; Los Angeles, 26030501
Introduction date: January 1950. to 26035870; San Leandro, 26504001 to 26510569. P-18
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles, Special DeLuxe series: Eight digit code as follows Detroit,
CA; and San Leandro, CA. 12384501 to 12627867; Evansville, 20367001 to 20428448;
Serial number identification: Located on left front door Los Angeles, 25097501 to 25110385; San Leandro, 25511001
hinge pillar. P-17 DeLuxe series: Eight digit code as fol- to 25527262.
lows Detroit, 18041001 to 18119094; Evansville, 24012001

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 97 3-speed manual S

Major Options Paint Colors

DeLuxe Special DeLuxe Code
Heater and defroster $44 $44 Black 601
Radio $73 $73 Salvador Blue 605
Electric clock $ S New Brunswick Blue 606
Dual sunvisors $ S Channel Green 620
Dual windshield wipers $ S Shore Green 621
Turn signal $17 $17 Peru Gray 635
Full wheel covers $ $ Gaynor Gray 636
White sidewall tires $ $ Palm Beige 645
Options common to most models. (S = Standard equip-
Trinidad Brown 646
ment) Items may be standard equipment, optional at dif- Malibu Brown 647
ferent pricing, or unavailable on certain body styles. This Rio Maroon 660
chart is only a guide. Mexico Red 661
Plymouth Cream 665

DeLuxe
The Plymouth DeLuxe.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 42.81%. P-19 series P-20 series
Primary competition: Chevrolet Special Styleline, Ford DeLuxe, Wheelbase 111.0" 118.5"
and Studebaker Champion. Length 186.5" 192.6"
Notable changes: New grille and minor trim and detail changes. Width 71.1" 71.5"
Major standard equipment: Broadcloth interior trim, rubber Height 64.2" 65.6"
floor covering, front door armrests, driver side sun visor and Legroom front 40.8" 40.3"
windshield wiper, rubber window surrounds, stainless steel Legroom rear 40.3" 42.3"
front and rear fender and beltline moldings, chrome rocker Headroom front 35.0" 37.0"
panel molding, hood ornament, small hubcaps, and 6.40 15 Headroom rear 35.0" 36.0"
BSW tires. Suburban adds: Vinyl interior. Suburban Special Cargo capacity (cu. ft.) NA NA
adds: Cloth and vinyl interior. P-20 series adds: 6.70 15 Fuel capacity (gals.) 17.0 17.0
BSW tires.
 309 1950 Plymouth

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. P19 $1,371 0.00% 2872 16,861 +22.94%
DeLuxe 2-Door Club Coupe, 6-p. P20 $1,519 0.00% 3040 53,890 +109.79%
DeLuxe 2-Door Sedan, 6-p. P19 $1,492 0.00% 2946 67,584 +137.00%
DeLuxe 4-Door Sedan, 6-p. P20 $1,551 0.00% 3068 87,871 +44.00%
DeLuxe 2-Door Suburban Wagon, 6-p. P19 $1,840 0.00% 3116 34,457* NA*
DeLuxe 2-Door Suburban Special Wagon, 6-p. P19 $1,946 NEW 3155 NA* NEW
TOTALS Avg. Price $1,620 +4.20% Production 260,663 +75.93%
*Production figures for Suburban and Suburban Special were kept as one count; therefore comparison to last year is not possible.

Special DeLuxe 1
The Plymouth Special DeLuxe. 9
5
Nameplate year of origin: 1941.
Current bodystyle lifespan: 1949 through 1952.
Measurements 0
Wheelbase 118.5"
Percentage of divisions sales volume: 57.19%.
Length 192.6"
Primary competition: Chevrolet DeLuxe Styleline, Ford Custom and Width 71.5"
Studebaker Champion DeLuxe. Height 65.6"
Notable changes: New grille and minor trim and detail changes. Legroom front 40.3"
Major standard equipment: Striped broadcloth interior trim, rubber Legroom rear 42.3"
floor covering, front door armrests, dual sun visors, electric clock, Headroom front 37.0"
glove box lock, dual windshield wipers, stainless steel windshield sur- Headroom rear 36.0"
round, stainless steel front and rear fender and beltline moldings, Cargo capacity (cu. ft.) NA
chrome rocker panel molding, chrome rear fender gravel shield, small Fuel capacity (gals.) 17.0
hubcaps, and 6.70 15 BSW tires. Convertible adds: Leather interior
trim and power top. Station Wagon adds: Vinyl interior and removable
2nd and 3rd row seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Special DeLuxe 2-Door Club Coupe, 6-p. P20 $1,602 0.00% 3041 99,361 -0.32%
Special DeLuxe 2-Door Convertible, 5-p. P20 $1,982 0.00% 3295 12,697 -16.69%
Special DeLuxe 4-Door Sedan, 6-p. P20 $1,629 0.00% 3072 234,084 -7.43%
Special DeLuxe 4-Door Station Wagon, 8-p. P20 $2,372 0.00% 3353 2,057 -40.26%
TOTALS Avg. Price $1,896 0.00% Production 348,199 -6.21%
1950 Pontiac 310

PONTIAC
Dollar for dollar you cant beat a Pontiac!

The big news for 1950 was the arrival of the all-new replaced with four large bars set between the upper and
2-Door Hardtop body style. Known as the Catalina hard- lower horizontal bars. A similar center bar with a Chief
top, it was identical to the Chevy Bel Air hardtop in con- Pontiac emblem completed the new look. Full-length side
struction with a thin roofline, a narrow C-pillar meeting trim with Silver Streak script on the front fender of six-
the body, and a 3-piece wraparound rear window welded cylinder models continued as in 1949. Eight cylinder mod-
onto what was essentially a convertible body. Pontiac actu- els carried Silver8Streak script. A revised hood ornament
ally introduced two different Catalinas, both within the and new hood and trunk emblems completed the exterior
Chieftain DeLuxe line. The first was the regular hardtop changes. A slight horsepower increase was the only me-
with features similar to all DeLuxe models. The second was chanical change of note.
a Super DeLuxe that featured specific interior luxury fea- Station wagon models were shuffled in the lineup, as
tures and color choices both in and out. Inside was a full the wood station wagon was discontinued, being replaced
leather interior two-toned in Rust and Ivory, on seats and entirely by the all-steel or metal wagon as Pontiac referred
bolsters, on the door panels, and the instrument panel. to it. The remaining wagons continued to sport the Di-Noc
Outside, the Super DeLuxe was available in Sierra Rust or imitation wood vinyl trim, and were split up within the
San Pedro Ivory, or a two-tone combination of these col- Chieftain series, with the 8-passenger being a base model
ors. The special Super DeLuxe model would continue and the 6-passenger being a Chieftain DeLuxe. Although
through 1952 in differing color combinations. not covered here, the 2-Door Sedan Delivery continued to
As for exterior design, the most noticeable change was be offered, with sales of 2,182. Styling changes were simi-
of course the grille. Last years eight small vertical bars were lar to the car line.

Chieftain Super DeLuxe

Chieftain DeLuxe 4-Door Sedan 2-Door Catalina Hardtop

Chieftain Super DeLuxe

2-Door Catalina Hardtop

Chieftain Super DeLuxe interior Streamliner DeLuxe 2-Door Sedan Coupe

 311 1950 Pontiac

Model year production: 446,429, up 46.46% from 1949. on left front door hinge pillar and read as follows: First digit
Domestic market share: 6.74% (5th place). indicates assembly plant code from above. The second digit
Base price range: $1,571 to $2,343. indicates engine installation, 6 for 6-cylinder Series 25 and
Pontiac average base price: $1,868, down 5.85%. 8 for 8-cylinder Series 27. The third digit indicates year
Introduction date: January 1950. code: T = 1950. Fourth digit indicates transmission attach-
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), ment: S = Synchromesh 3-speed manual, H = Hydra-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Matic. Remaining digits are sequential number by engine
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE and transmission installation with beginning number of
(W). 1001 and ending number as follows in the chart below. Style
Serial number identification: Eight to ten digit code located number is located on body tag on cowl under hood.

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Wilmington 1
25 6-cyl. w/3-speed
25 6-cyl. w/Hydra-Matic
4925
1960
5571
2553
8048
2575
14626
3696
8011
19508
47948
15001
7475
2534
9
27 8-cyl. w/3-speed
27 8-cyl. w/Hydra-Matic
5257
4851
4746
29630
4707
17242
11497
42698
4619
19508
38315
128647
5558
17360
5
0
Model Year Production by Engine and Transmission Installation
Series/Powerplant Production
25 6-cyl. w/3-speed 90,612
25 6-cyl. w/Hydra-Matic 24,930
27 8-cyl. w/3-speed 67,699
27 8-cyl. w/Hydra-Matic 263,188
Total 446,429

Powertrains
Compression
Engine Ratio Gross HP Transmission All
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 90 3-speed manual S
Hydra-Matic $158
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 108 3-speed manual $68
Hydra-Matic $226
*7.5:1 compression ratio is optional. Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27.

Major Options Paint Colors

Streamliner Chieftain Code
Venti-heater, under seat Black 5000
heater and defroster $68 $68 Starlight Blue Metallic 5001
Windshield washer $ $ Parma Wine Metallic 5003
Seven-tube radio $82 $82 Warwick Gray Metallic 5004
Electric clock $ $ San Pedro Ivory* 5005
Rear fender skirts $ $ Rio Red 5006
Hubcaps $ $ Tarragon Green 5007
Wheel trim rings $ $ Skylark Blue Metallic 5008
White sidewall tires $ $ Cavalier Gray 5009
Options common to most models. Items may be standard
Berkshire Green Metallic 5010
equipment, optional at different pricing, or unavailable Solar Gold Metallic 5011
on certain models. This chart is only a guide. Sierra Rust* 5012
1950 Pontiac 312

Paint Colors (cont.)

Code Code
Warwick Gray Metallic over Cavalier Gray 5014 San Pedro Ivory over Sierra Rust* 5022
Sierra Rust over San Pedro Ivory* 5015 Berkshire Green Metallic over Tarragon Green 5023
Berkshire Green Metallic over Tarragon Green 5017 Solar Gold Metallic over Lido Beige 5024
Cavalier Gray over Skylark Blue Metallic 5018 Sierra Rust over San Leandro Cream 5028
Skylark Blue Metallic over Cavalier Gray 5019 *Exclusive colors for the Chieftain Super DeLuxe Catalina.

Streamliner
The Beautiful Streamliners.

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub-series). Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 120.0"
Percentage of divisions sales volume: NA.
Length 202.5"
Primary competition: Dodge Wayfarer and Meadowbrook, Nash States- Width 75.8"
man, Oldsmobile 70 Series, and Studebaker Commander. Height 63.3"
Notable changes: New grille and trim and detail changes. Legroom front 42.8"
Major standard equipment: Two-tone grey cloth upholstered full-width Legroom rear 40.8"
cushion seats, assist straps, front and rear rubber floor mat, front door Headroom front 36.0"
armrests, dual sun visors, stainless front and rear window surrounds, Headroom rear 35.8"
beltline molding and rocker panel molding, rubber rear fender gravel Cargo capacity (cu. ft.) 17.5
shield, and 7.10 15 BSW tires. DeLuxe models add: Button-back up- Fuel capacity (gals.) 17.5
holstery, DeLuxe steering wheel, full-length stainless and wheel trim
rings, and chrome gravel guard.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Streamliner 2-Door Sedan Coupe, 5-p. 2507 $1,673 -0.95% 3269 NA NA
Streamliner 4-Door Sedan, 5-p. 2508 $1,724 -0.92% 3304 NA NA
Streamliner DeLuxe 2-Door Sedan Coupe, 5-p. 2507D $1,768 -0.90% 3289 NA NA
Streamliner DeLuxe 4-Door Sedan, 5-p. 2508D $1,819 -0.87% 3309 NA NA
TOTALS Avg. price $1,746 -19.62% Production NA NA
*Production figures kept by series and transmission attachment, not body style.

Chieftain
The Distinguished Chieftains.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: NA. Cars Wagons
Primary competition: Dodge Coronet, Hudson Pacemaker, Nash States- Wheelbase 120.0" 120.0"
man, Oldsmobile 70 Series, and Studebaker Commander. Length 202.5" 202.5"
Notable changes: New grille and trim and detail changes. Width 75.8" 75.8"
Major standard equipment: Two-tone grey cloth upholstered full-width Height 63.3" 65.5"
cushion seats, front and rear rubber floor mat, automatic interior light- Legroom front 42.8" 42.8"
ing, stainless steel front and rear window trim, beltline molding and Legroom rear 40.8" NA
 313 1950 Studebaker

rocker panel molding, rubber rear fender gravel shield, hubcaps, and Measurements (cont.)
7.10 15 BSW tires. Station wagon adds: Leatherette (vinyl) uphol-
stery, 2-passenger rear center row and 3-passenger rear seating, Di- Cars Wagons
Noc simulated wood trim. DeLuxe models add: Button-back uphol- Headroom front 36.0" 36.0"
stery, DeLuxe steering wheel, full-length body side stainless and wheel Headroom rear 35.8" NA
trim rings, and chrome gravel guard. DeLuxe station wagon adds: 3- Cargo capacity (cu. ft.) 17.5 NA
passenger rear seating. Convertible adds: Cloth and leather upholstery, Fuel capacity (gals.) 17.5 17.5
power top. Super DeLuxe adds: Color-coordinated leather upholstery,
carpeting, and matching two-tone instrument panel.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY
Chieftain 2-Door Business Coupe, 3-p.
Chieftain 2-Door Sedan Coupe, 5-p.
2527B
2527
$1,571
$1,694
-1.01%
-0.94%
3209
3249
NA
NA
NA
NA
1
Chieftain 2-Door Sedan, 5-p.
Chieftain 4-Door Sedan, 5-p.
2511
2569
$1,694
$1,745
-0.94%
-0.91%
3274
3299
NA
NA
NA
NA
9
Chieftain 4-Door Station Wagon, 8-p. 2562 $2,264 -10.97% 3604 NA NA 5
Chieftain DeLuxe 2-Door Sedan Coupe,
5-p. 2527D $1,789 -0.89% 3254 NA NA 0
Chieftain DeLuxe 2-Door Sedan, 5-p. 2511D $1,789 -0.89% 3279 NA NA
Chieftain DeLuxe 2-Door Catalina Hardtop,
5-p. 2537D $2,000 NEW 3359 NA NEW
Chieftain DeLuxe 2-Door Convertible
Coupe, 5-p. 2567DTX $2,122 -0.75% 3514 NA NA
Chieftain DeLuxe 4-Door Sedan, 5-p. 2569D $1,840 -0.86% 3304 NA NA
Chieftain DeLuxe 4-Door Station Wagon,
6-p. 2562D $2,343 -10.84% 3539 NA NA
Chieftain Super DeLuxe 2-Door Catalina
Hardtop, 5-p. 2537SD $2,058 NEW 3359 NA NEW
TOTALS Avg. price $1,909 +6.27% Production NA NA
*Price comparisons of station wagons made to similar 1949 Streamliner model. Production figures kept by series and transmission attachment, not body style.

STUDEBAKER
Presenting the next stage in Americas new age
of finer motoring ... the new 1950 Studebaker!

A dramatically restyled Studebaker hit the market for tive world. The bullet-nose design was somewhat remi-
the 1950 model year. Using the basic 19471949 body de- niscent of the 1948 Tucker, with a center chromed spin-
sign, the new cars sat on a chassis that was lengthened an ner hood emblem/grille opening combination in place of
inch for all models, with the extra stretch added to the front a center headlight. But everything else was totally differ-
end to accommodate the new front end styling. The rear ent. The front fenders were deeply cut back into the cen-
end and interior treatments were also new. And if that ter section of the front end, which looked much like the
werent enough, Studebaker introduced a fully automatic nose area of a propeller driven aircraft. A chrome strip
transmission, coined Automatic Drive, which shared hon- above a horizontal grille slot on each side of the spinner gave
ors with Chevrolet as being the first in the low-price field. the appearance of a propeller. The actual body-colored,
Studebakers new styling was the talk of the automo- egg-crate design grille opening was set low, just above ex-
1950 Studebaker 314
posed front bumper brackets. The increased wheelbase Restyled interiors included the use of new fabrics and
length was used at the front to accommodate the longer a different instrument panel treatment for each series.
front-end styling. While both had a flat panel with relatively flat overhang-
Other front-end features included new hood and fender ing top lip, the layouts were quite different. For the Cham-
top ornaments and new headlight bezel styles, depending pion, a two-tone instrument panel with a half-circle
upon series. Hood ornaments were standard on all but the speedometer and optional clock at the center sat directly in
new Champion Custom sub-series. Fender ornaments were front of the driver. A vertical rectangular gauge sat on each
standard on the Commander series. Champions used a sim- side of the speedometer with fuel and oil gauges. Both se-
ple headlight ring, with the turn signal/parking lamp set di- ries had optional radio controls and speaker mounted in the
rectly below. The Commanders had all lights surrounded by center, and the ventilation, ignition key, and other controls
an oblong chrome bezel. Bodyside lines were the same as in mounted horizontally across the bottom, with plenty of
19471949, with the appropriate series designation on the chrome trim. The Commander instrument panel had a tri-
upper rear edge of the front fender. Around back, the rear tone paint treatment, with the radio speaker grille and glove
quarter panel ends were now more upright, and squared off box door area being painted in a different shade and high-
on the end. This allowed for use of a vertical taillamp. lighted by special trim. Three circular pods, horizontally
Mechanically, all cars received an increase in com- placed in front of the driver, contained the engine related
pression ratio to 7.0:1. This change resulted in a 24 per- gauges, speedometer and clock.
cent increase in horsepower. Optional for cars to be used A lower-priced Custom sub-series was added to the
in high-altitude areas was a 7.5:1 compression ratio. As Champion series mid-year. Its introduction, and the lower
mentioned above, the automatic transmission was intro- pricing of all models, put Studebaker squarely back into the
duced mid-year. New at the start of the season were self- low-price field. The new entry-level Custom matched the
adjusting brakes shoes on all models. DeLuxe series model for model.

Champion DeLuxe 2-Door, 3-passenger Coupe

Champion Regal DeLuxe 2-Door Convertible

Commander 4-Door Land Cruiser Sedan Commander Regal DeLuxe

2-Door Starlight Coupe

Model year production: 343,164, up 165.40% from 1949. Serial number identification: Seven digit code located on left
Domestic market share: 5.18% (7th place). front door lock pillar and read as follows: First digit indi-
Base price range: $1,419 to $2,328. cates series; Champion = G; Commander = 4. Followed by
Studebaker average base price: $1,760, down 9.07%. six digit sequential serial number by series and assembly
Introduction date: August 1949. plant as in chart that follows.
Assembly plants: Los Angeles, CA and South Bend, IN.
 315 1950 Studebaker

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 851801 889014
Los Angeles, CA Commander 839001 848311
South Bend, IN Champion 468101 686431
South Bend, IN Commander 398601 461853

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1* 85 3-speed manual S -
Overdrive $92 -
Automatic Drive $201 -
245.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1* 102 3-speed manual - S 1
Overdrive
Automatic Drive
-
-
$98
$201
9
*7.5:1 compression ratio is optional. 5
0
Major Options Paint Colors
Champion Commander Code
Heater $61 $61 Velvet Black W-ND
Windshield washer $ $ Tulip Cream W-SS
Electric clock $ $ Bahama Mist Metallic W-UF
Starline 6-tube radio $83 $83 Highland Mist Metallic W-UG
Skyway 8-tube radio $ $ Plaza Gray W-UL
Hill-Holder $ S Concord Blue W-UN
Hubcaps $ $ Bermuda Green W-UR
Wheel trim rings $ $ Black Cherry W-UY
White sidewall discs $ $ Comanche Red W-UZ
Whitewall tires $ $ Aqua Green W-VC
Options common to most models. (S = Standard equip-
Steel Mist Metallic W-VD
ment) Items may be standard equipment, optional at Shenandoah Green W-VO
different pricing, or unavailable on certain models. This Old Ivory W-VP
chart is only a guide. Surf Gray W-VR
Aero Blue W-VT
Sahara Sand W-VX
Rio Green W-VY
Maui Blue W-VZ

Champion
Studebaker, originator of the New Look in cars,
now offers the next look in cars!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Wheelbase 113.0"
Percentage of divisions sales volume: 78.86%.
Length 197.3"
Primary competition: Chevrolet DeLuxe, Ford Custom, and Plymouth Width 69.8"
Special DeLuxe. Height 61.5"
Notable changes: Restyled front and rear, trim and detail changes. Legroom front 40.5"
Major standard equipment: Cloth upholstery, rubber floor mats, left Legroom rear 39.5"
front door armrests, drivers sunvisor, black rubber gravel shield, full Headroom front 36.8"
wraparound front and rear bumpers with bumper guards, and 6.40 Headroom rear 34.0"
1950 Studebaker 316

15 BSW tires. DeLuxe adds: Deluxe steering wheel and horn ring, door Measurements (cont.)
armrests, dual sunvisors, automatic dome light switch, and trunk mat.
Cargo capacity (cu. ft.) NA
Regal DeLuxe adds: Stainless steel side window trim and rocker panel
Fuel capacity (gals.) 18.0
moldings. Convertible adds: Nylon upholstery with vinyl door panels.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Coupe, 3-p. 9G-Q4 $1,419 NEW 2620 1,562 NEW
Champion Custom 2-Door Starlight Coupe, 5-p. 9G-C1 $1,514 NEW 2690 3,583 NEW
Champion Custom 2-Door Sedan, 6-p. 9G-F1 $1,487 NEW 2695 19,593 NEW
Champion Custom 4-Door Sedan, 6-p. 9G-W1 $1,519 NEW 2730 16,000 NEW
Champion DeLuxe 2-Door Coupe, 3-p. 9G-Q1 $1,497 -5.73% 2635 2,082 +26.80%
Champion DeLuxe 2-Door Starlight Coupe, 5-p. 9G-C3 $1,592 -5.41% 2705 19,028 +221.58%
Champion DeLuxe 2-Door Sedan, 6-p. 9G-F3 $1,565 -5.55% 2720 45,280 +337.11%
Champion DeLuxe 4-Door Sedan, 6-p. 9G-W3 $1,597 -5.39% 2750 46,027 +128.60%
Champion Regal DeLuxe 2-Door Coupe, 3-p. 9G-Q2 $1,576 -5.17% 2640 849 +18.25%
Champion Regal DeLuxe 2-Door Starlight Coupe,
5-p. 9G-C5 $1,671 -4.89% 2715 29,966 +204.87%
Champion Regal DeLuxe 2-Door Sedan, 6-p. 9G-F5 $1,644 -4.97% 2725 21,976 +291.17%
Champion Regal DeLuxe 2-Door Convertible,
5-p. 9G-S2 $1,981 -5.03% 2900 9,362 +33.08%
Champion Regal DeLuxe 4-Door Sedan, 6-p. 9G-W5 $1,676 -4.88% 2755 55,296 +127.29%
TOTALS Avg. price $1,595 -8.04% Production 270,604 +216.20%

Commander
Styled ahead for years to come!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 21.14%. All except
Primary competition: Buick Special, DeSoto DeLuxe, Dodge Land Cruiser Land Cruiser
Coronet, Hudson DeLuxe and Pacemaker, Kaiser Special, Wheelbase 119.0" 123.0"
Mercury, Nash Statesman, and Oldsmobile 76 Deluxe. Length 204.4" 208.4"
Notable changes: Restyled front and rear, trim and detail Width 69.8" 69.8"
changes. Height 61.3" 61.3"
Major standard equipment: Cloth upholstery, full floor car- Legroom front 40.5" NA
peting, deluxe steering wheel and horn ring, door armrests, Legroom rear 39.5" NA
dual sunvisors, automatic dome light switch, automatic Headroom front 36.8" NA
courtesy lights, black rubber gravel shield, full wraparound Headroom rear 34.0" NA
bumper with bumper guards, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Regal DeLuxe adds: Stainless steel window moldings, Fuel capacity (gals.) 18.0 18.0
chrome gravel shield, and rocker panel moldings. Convert-
ible adds: Cloth and vinyl interior. Land Cruiser adds: Robe
cord and luggage compartment carpet and light.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 2-Door Starlight Coupe,
5-p. 17A-C3 $1,897 -5.81% 3215 4,383 +61.62%
Commander DeLuxe 2-Door Sedan, 6-p. 17A-F3 $1,871 -5.89% 3215 4,588 +223.55%
 317 1950 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 4-Door Sedan, 6-p. 17A-W3 $1,902 -5.79% 3255 11,440 +82.17%
Commander Regal DeLuxe 2-Door Starlight
Coupe, 5-p. 17A-C5 $2,019 -5.48% 3220 7,375 +17.47%
Commander Regal DeLuxe 2-Door Sedan, 6-p. 17A-F5 $1,992 -5.55% 3220 2,363 +153.00%
Commander Regal DeLuxe 2-Door Convertible,
5-p. 17A-S2 $2,328 -5.63% 3375 2,867 +68.45%
Commander Regal DeLuxe 4-Door Sedan, 6-p. 17A-W5 $2,024 -5.42% 3265 14,832 +48.25%
Commander Land Cruiser 4-Door Sedan, 6-p. 17A-Y5 $2,187 -6.06% 3355 24,712 +71.73%
TOTALS Avg. price $2,027 -4.18% Production 72,560 +65.97%

1
9
5
0
 1951
For most manufacturers, 1951 was a year full of General Motors. Fords new transmission was named the
engineering updates. With the rush to introduce all-new Ford-O-Matic, and an identical Merc-O-Matic was avail-
postwar cars, suspension and engine development had able on Mercurys.
been a sideline for many manufacturers. The new season Back in Detroit, General Motors had few changes in
brought styling updates for most cars, restyling for Kaiser their offerings for 1951. Having typically been the leader in
and Frazer models, and all-new Packard models, but for the automotive industry, GM had already equipped all of
most it was a chance to update the part of the car below the its cars with optional automatic transmissions, and every
surface. make in the line had a two-door hardtop model, so it was
A few detail and styling changes were made across the a year to take a breather and refine the existing product. A
board at Chrysler Corporation. But it was the engineering high point of the year was the celebration of Pontiacs 25th
area that was kept busy preparing for the new season. The anniversary.
Chrysler Saratoga, New Yorker, Imperial and Crown Im- In Willow Run, Kaiser-Frazer had run their initial
perial all had their inline eight-cylinder engines replaced body style for four model years. For 1951, they gambled
with the 331 CID Hemi V8. The name came from the with a restyled and radically beautiful Kaiser line. Sleekly
hemispherical shape of the combustion chamber, which styled by designer Howard Darrin, with a low beltline and
would give Chryslers first modern V8 engine a significant a widows peak windshield design, this was truly the Kaiser
edge in performance. Other changes included a revised originally meant to be produced. Despite the modernistic
semi-automatic transmission being introduced with Fluid design, the Kaiser unfortunately was still overpriced in its
Torque Drive, which utilized a torque converter instead of field. Being saddled with a 6-cylinder engine in an era when
a fluid coupling. The accomplishment was honored when the competition had V8 engines did not help the cause.
a Chrysler New Yorker convertible was selected as the 1951 However, this did not keep Kaiser from having a good sales
Indianapolis 500 Pace Car. Chrysler was also acknowledged year. On the other hand, the upscale Frazer received a much
for its engineering success by the fledgling automotive pub- more conservative restyling, and sales faltered, resulting in
lication Motor Trend, when it selected all of Chrysler Cor- the cessation of production during 1951.
poration as recipient of its Car of the Year award. As for At mid-year, the compact Henry J was introduced.
new models, the corporate line of two-door hardtops was Henry J. Kaiser held the belief that everyone should be able
completed when the low-priced Plymouth Cranbrook to buy a dependable new car, an opinion that led Henry
Belvedere was introduced. And Plymouth marked another Ford to great success 50 years earlier. But many buyers
milestone with production of its 7 millionth car, adding to viewed the Henry J as a car for people who were too poor
the good year that Chrysler was having. to afford a bigger car, and it did not sell well after the ini-
Across town in Dearborn, Ford had only minor styling tial curiosity wore off. In retrospect, it appears that if the
updates on its line of cars, plus the addition of a two-door Henry J had not been so spartan, and perhaps priced a lit-
hardtop as the top-of-the-line Ford Victoria. Also, Ford tle higher with additional equipment, it might have met
introduced its first automatic transmission this year. This with more success, mirroring that seen by the Nash Ram-
would be the first year for a Ford-made automatic trans- bler and the upcoming Willys Aero.
mission, as the Lincolns had used, and continued to use, Having had limited success with the round, slab-sided
Hydra-Matic automatic transmissions purchased from look of the 19481950 22nd and 23rd series cars, Packard

318
 319 1951 Buick
rolled out an all-new line with more modern styling on With the postwar demand for new cars finally satis-
August 21, 1950. These 1951 models were the 24th series fied, the industry had returned to routine conditions, and
Packard 200, 300, and 400. Later, on March 16, 1951, the the manufacturers could resume some long-range thinking.
24th series Packard 250 was introduced. A 2-Door Hard- While the designers and engineers were always looking
top body style was added which gave Packard the latest in ahead, it had been some time since they were able to dream
styling trends. With the 24th series, Packard was in a bet- a little. The last widely publicized dream car had come
ter position to compete against its long-standing rivals from General Motors back in 1938 in the form of Harley
Cadillac and Lincoln. The proof was in the sales and pro- Earls Buick Y-Job. By 1951, Earl and his staff were ready to
duction for the year. present the next big thing in dream cars, and the 1951 GM
The remainder of the independent manufacturers LeSabre was introduced. Public reaction to the LeSabre was
generally had slightly revised styling or trim changes, but so overwhelmingly positive that it helped launch an era of
most did offer other changes. Hudson revised its series and concept cars that would come from nearly all manufactur-
nameplate structure, introducing the thrifty Pacemaker and ers during the 1950s. Exciting if often wholly impractical
performance Hornet series. At Nash, the sport roadster for production, these cars showcased the manufacturers
Nash-Healey was introduced. A two-seater with European most advanced ideas and cast a certain aura over the more
roadster styling and power by Nash, the Healey was not mundane offerings actually on sale. For more details on the
intended as a volume production car, but it still sold 1951 GM LeSabre and some of the dream cars that followed,
below expectations and would receive a redesign by Pinin
Farina for 1952. Studebaker had few styling changes but in-
refer to Appendix IV. 1
troduced its first overhead valve V8 engine. The new engine,
1951 Overview and Changes
9
a small 232 CID V8 engine with 120 horsepower, would
provide the basis for much more powerful engines in the fu- from Prior Year 5
ture. The small Crosley continued with very few changes.
Total industry production: 5,813,971, down 12.26%. 1
Manufacturers offering trucks saw few changes for the
Number of manufacturers for model year: 20, up from
1951 season. All trucks had been updated with new styling
19.
and more powerful engines since World War II, and since
Number of models and body types offered: 238, down
trucks generally ran longer styling cycles, it is not surpris-
from 257.
ing that there was not much activity on this front. The car
Industry average base price: $2,445, up 9.08%.
based Chevrolet, Crosley, Ford and Pontiac sedan deliver-
Industry base price range: $943 for the Crosley 2-Door
ies received changes equivalent to the related car models,
Business Coupe, to $6,690 for the Chrysler Crown
and the truck-based Willys station wagons and sedan de-
Imperial 4-Door, 8-passenger Limousine.
liveries continued relatively unchanged.

BUICK
BUICK. Smart Buy for 1951.

The 1951 Buicks arrived with frontal styling updates Other styling changes were minor this year. Special
that mimicked the cleaner looking 1949 grilles. While re- Deluxe models now used the one-piece windshield, as on
taining the bombsight parking lights of the 1950 model, the the Super and Roadmaster, while the base Special retained
grille bars no longer flowed over the bumper, rather hav- its two-piece windshield design. Series script identification
ing 25 vertical bars between the upper grille bar and the for all lines was moved to the trunk lid. The Roadmaster
bumper. Added to the bumper were traditional style added a chrome rocker panel molding and dropped the
bumper guards placed between the parking lights. The orig- Roadmaster Deluxe line. Features of the one-year-only
inal plans called for the parking lights to sit atop the fend- Roadmaster Deluxe line were added as standard equipment,
ers, and in fact the first issue of sales brochures show them or now offered as optional equipment. More power was
on all models, including the cover car. However, it is not added to the Special line by way of last years Super engine,
believed any were produced with this feature. and more models were added. The Special finally received
1951 Buick 320
a Riviera 2-Door Hardtop and brought a convertible back ened model year selling period for Buick due to the ex-
into the fold. But along the way, the 4-Door Jetback Sedan tended run of 1950 models caused by the early introduc-
was lost, as the popularity of the fastback was quickly los- tion of the Special.
ing favor. While the styling was generally sportier, it was An interesting side note: plans for the 1951 Buick orig-
viewed by the buying public as a throwback to the 1930s inally included adding a Series 44 Custom Special. Essen-
and 1940s, when the fastback style was the latest in aero- tially, this line would have placed the Specials powertrain
dynamic styling and automotive progress. The 1950s were in a Super body and trim. Three models were planned
for sporty hardtops and convertibles, and new luxury 2-Door Jetback Sedan (Model 46D), 2-Door Riviera Hard-
amenities. top (Model 46R) and 4-Door Tourback Sedan (Model 42).
Sales for Buick slipped quite a bit in 1951 for several Although these cars are shown in early sales literature, none
reasons. Overall industry sales were down about 13 percent are known to have been produced. It would be interesting
from the prior year, in part because of material shortages to know the thought process in wanting to build the Cus-
caused by the outbreak of the Korean War. Also, after so tom Special, as this is the exact opposite of what Buick had
many years of booming postwar growth, the economy was done in the past, and would soon do again, in 1954, with
beginning to cool off, and prices were rising, which slowed the Century line that is, placing the larger Super engine
purchases of big-ticket items, and mid-range to upper end in the smaller Special body.
automobiles in particular. A final factor was a slightly short-

Roadmaster 2-Door Riviera Hardtop

Custom Special 2-Door Jetback Sedan Special 4-Door Tourback Sedan

Super 4-Door Estate Wagon Super 2-Door Sedan

Model year production: 399,734, down 40.14% from 1950. followed by sequential number by plant Flint, 16031301 to
Domestic market share: 6.88% (4th place). 16435957; Southgate, 26050001 to 26407389; Linden,
Base price range: $1,987 to $3,783. 36055001 to 36408797; Fairfax, 460610011 to 46412044;
Buick average base price: $2,574, up 6.53%. Wilmington, 56070001 to 56413465; Atlanta, 66075001 to
Introduction date: January 1951. 66414785; Framingham, 76080001 to 76416065. Style
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, number can be found on body identification plate. An
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); after the style number denotes Hydraulic (power) seats,
Atlanta, GA (6); and Framingham, MA (7). windows and convertible tops. Ionia denotes the builder
Serial number identification: Eight digit code read as fol- of wagon bodies for Buick.
lows: 1st digit indicating assembly plant code from above,

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Super Roadmaster
263.3 CID Fireball 2-bbl., 6.6:1 120 3-speed manual S - -
valve-in-head, 8-cyl. 6.9:1 124 3-speed manual - S -
7.2:1 128 Dynaflow Drive Automatic $178 $178 -
320.2 CID Fireball, 2-bbl., 7.2:1 152 Dynaflow Drive Automatic - - S
valve-in-head, 8-cyl.
 321 1951 Buick

Major Options
Special Super Roadmaster
Weather-Warden heater/defroster $58 $58 $58 Options common to most models.
Selectronic AM Radio $ $ $ (= Not Available; S = Standard
Sonomatic AM Radio $80 $80 $80 equipment) Items may be standard
Automatic windshield washers $ $ $ equipment, optional at different
E-Z-I non-glare rear view mirror $ S S pricing, or unavailable on certain
Outside rear view mirror $ $ $ models. This chart is only a guide.
Remote-control outside rear view mirror $ $ $
Full wheel covers $ $ S

Paint Colors
Code Code
Carlsbad Black 1 Sky Gray over Sharon Green Metallic 14
Verde Green Metallic 2 Sky Gray over Cloudmist Gray Metallic 15
Imperial Blue Metallic 3 Imperial Blue Metallic over Barton Gray 16
Geneva Green Metallic
Barton Gray
4
5
Calumet Green Metallic
Sky Gray over Calumet Green Metallic
19
20
1
Olympic Blue Metallic
Victoria Maroon Metallic
6
7
Venetian Blue Metallic
Sky Gray over Venetian Blue Metallic
21
22
9
Sharon Green Metallic
Cloudmist Gray Metallic
8
9
Galena Blue Metallic
Sky Gray over Galena Blue Metallic
23
24
5
Old Ivory
Sky Gray over Verde Green
10
11
Imperial Blue Metallic over Galena Blue Metallic
Glenn Green
25
26
1
Sky Gray over Olympic Blue Metallic 12 Calumet Green Metallic over Glenn Green 28
Sky Gray over Victoria Maroon Metallic 13

Special
Brand-new luxury and brand-new values.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: Second-series 1949 through 1953.
Wheelbase 121.5"
Percentage of divisions sales volume: 41.14%.
Length 206.2"
Primary competition: Hudson Super 6, Kaiser Special, Mercury, Nash Width 79.4"
Statesman, Oldsmobile 88, and Studebaker Commander. Height 63.9"
Notable changes: New front styling and trim changes. Legroom front 43.3"
Major standard equipment: Cloth seats, full floor covering, interior Legroom rear 39.7"
hood release, turn signals, two-piece windshield, three Ventiports per Headroom front 35.1"
side, chrome gravel guard and lower rear quarter moldings, front and Headroom rear 34.8"
rear bumper guards, and 7.60 15, 4-ply tires. Deluxe models add: Cargo capacity (cu. ft.) NA
Vargas cloth upholstery, front and rear side armrests, one-piece wind- Fuel capacity (gals.) 19.0
shield, and full-length Sweepspear body side molding.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Coupe, 3-p., Model 46 4307 $1,987 +10.21% NA * *
Special 2-Door Tourback Sedanet, 6-p., Model 48 4311 $2,080 NEW NA * *
Special 2-Door Tourback Coupe, 6-p., Model 46S 4327 $2,046 +10.24% 3600 2,700 -97.31%
Special 2-Door Riviera Hardtop, 6-p., Model 45R 4337 $2,225 NEW 3645 16,491 NEW
Special 2-Door Convertible, 6-p., Model 46C 4367X $2,561 NEW 3830 2,099 NEW
Special 4-Door Tourback Sedan, 6-p., Model 41 4369 $2,139 +10.20% 3605 999 -12.45%
1951 Buick 322
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special Deluxe 2-Door Tourback Sedanet, 6-p.,
Model 48D 4311D $2,127 +12.01% 3615 54,311 -29.38%
Special Deluxe 4-Door Tourback Sedan, 6-p.,
Model 41D 4369D $2,185 +10.19% 3680 87,848 -37.87%
TOTALS Avg. price $2,169 +13.78% Production 164,450 -51.33%
*Although these models are listed in sales literature and industry reports, no evidence of production was found.

Super
Superlative in quality ... smartest stepper in its field.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 42.33%. All but Model 52 Model 52
Primary competition: Chrysler Windsor, DeSoto Custom, Wheelbase 121.5" 125.5"
Frazer, Hudson Commodore, Kaiser DeLuxe, Oldsmobile Length 206.2" 210.2"
Super 88, and Packard Series 200. Width 80.0" 80.0"
Notable changes: New front styling and trim changes. Height 63.9" 63.9"
Major standard equipment: Herringbone-pattern cloth inte- Legroom front 43.3" 43.3"
rior trim, front rubber floor mats with rear floor carpet, Legroom rear 39.2" 42.1"
side armrests, rear seat center armrest, Sweepspear full- Headroom front 35.1" 35.1"
length stainless bodyside trim, three Ventiports on front Headroom rear 35.5" 35.6"
fenders, series identification on trunk lid, and 7.60 15, 4- Cargo capacity (cu. ft.) NA NA
ply tires. Convertible adds: Leather interior trim and power Fuel capacity (gals.) 19.0 19.0
convertible top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Tourback Coupe, 6-p., Model 56S 4507 $2,248 +10.14% 3685 1,500 -85.98%
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,356 +10.14% 3765 54,512 -2.71%
Super 2-Door Convertible, 6-p., Model 56C 4567X $2,728 +10.18% 3965 8,116 -33.80%
Super 4-Door Tourback Sedan, 6-p., Model 51 4569 $2,356 +10.14% 3755 10,000 -82.04%
Super 4-Door Riviera Sedan, 6-p., Model 52 4519 $2,437 +10.17% 3845 92,886 -19.05%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $3,133 +10.16% 4100 2,212 -10.81%
TOTALS Avg. price $2,309 +10.16% Production 169,226 -32.82%

Roadmaster
Brilliant master of the road in performance, prestige,
and the sheer luxury of its travel.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 16.53%. All but Model 72R Model 72R
Primary competition: Cadillac Series 61, Chrysler Wheelbase 126.3" 130.3"
Saratoga, Frazer Manhattan, Lincoln Cosmopolitan, and Length 211.0" 215.0"
Packard Series 250/300. Width 80.0" 80.0"
Notable changes: New front styling and trim changes. Height 64.4" 64.4"
Major standard equipment: Velvet-like broadcloth uphol- Legroom front 43.3" 43.3"
 323 1951 Cadillac

stery, front rubber floor mats with rear floor carpet, full- Measurements (cont.)
length Sweepspear trim, rocker panel molding, 4 Ven-
tiports on each front fender, series identification on trunk All but Model 72R Model 72R
lid, full wheel discs, and 8.00 15, 4-ply tires. Riviera Legroom rear 39.6" 42.5"
Sedan (72R) adds: power front seat and windows. Riviera Headroom front 35.1" 35.1"
Hardtop (76R) adds: Leather and cloth interior trim. Headroom rear 34.8" 35.0"
Convertible adds: Leather interior trim and power con- Cargo capacity (cu. ft.) NA NA
vertible top. Estate Wagon adds: Leather interior trim, Fuel capacity (gals.) 19.0 19.0
carpeted cargo floor, and mahogany veneer trim panels.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p., Model
76MR 4737 $3,051 +15.88% 4185 809 -64.03%
Roadmaster 2-Door Riviera Hardtop, 6-p., Model
76R 4737X $3,143 +10.13% 4235 12,901 +53.00%
Roadmaster 2-Door Convertible, 6-p., Model 76C
Roadmaster 4-Door Riviera Sedan, 6-p., Model 72R
4767X
4719X
$3,283
$3,044
+10.13%
+10.16%
4355
4240
2,911
48,758
-1.79%
+1525.27%
1
Roadmaster 4-Door Estate Wagon, 6-p., Model 79R
TOTALS
Ionia
Avg. price
$3,780
$3,261
+10.20%
+13.00%
4470 679
Production 66,058
+61.67%
-15.35%
9
5
1

CADILLAC
Standard of the World.

After two great sales years, Cadillac chose not to make Following the 100,000 plus production mark achieved
many changes. In only the second year with a new body de- for 1950, Cadillac set out to do it again, and succeeded.
sign, no major change would have been expected in styling. However, the continuing low sales of the Series 61 line re-
However, there was one styling cue introduced that would sulted in its mid-year demise. Slowing sales were most likely
become a Cadillac trademark feature through the 1958 sea- caused by overlap with Buick and Oldsmobile models of-
son: the bullet-shaped bumper guard. A slightly revised fering more features and better pricing, and growing com-
front end carried a heavier bumper, protected by substan- petition from other upper-mid-level cars such as Chrysler.
tially larger bumper guards having a bullet (or rocket-like) A low range Cadillac would not return to the lineup until
shape. Minor trim and detail changes were made, and the 1959, when the Series 62 would become the entry-level
biggest mechanical advancement for the year was the in- Cadillac and be effectively replaced by a rechristened Se-
troduction of a key start ignition, as opposed to the prior ries 62 De Ville.
pushbutton starting.
1951 Cadillac 324

Series 61 4-Door Sedan

Series 62 2-Door Convertible

Series 60 Special 4-Door Sedan

Model year production: 106,622, up 5.06% from 1950. for engine number (used as serial number). For all cars the
Domestic market share: 1.83% (14th place). number is stamped on front right side of the crankcase
Base price range: $2,831 to $5,405. above the water pump. Series motors numbered as follows:
Cadillac average base price: $3,924, up 8.05%. 61 516100000 and up; 62 516200000 and up; 60 Spe-
Introduction date: December 1950. cial 516000000 and up; 75 517500000 and up. Ending
Assembly plants: Detroit, MI (1). engine number for all series is 110340.
Engine and serial number identification: Nine-digit code

Powertrains
Compression Series 61 & Series 62 &
Engine Ratio Gross HP Transmission 75 Fleetwood 60 Special
331 CID, 2-bbl., V8 7.50:1 160 3-speed Synchromesh manual S -
Hydra-Matic Automatic $174 S

Major Options Paint Colors

61 62 60 Special 75 Fleetwood Code
Heater and defroster $95 $95 $95 $125 Black 1
Radio and antenna $90 $90 $90 $90 Empress Blue Metallic 2
Power windows $ $* S S Exeter Green Metallic 3
Power seat adjustment $ $* S S Capri Green 4
Outside LH rear view mirror $ $ $ $ Cadet Blue 5
Windshield washers $10 $10 $10 $10 Tuscon Beige Metallic 6
Full-wheel covers $25 $25 $25 S Corinth Blue 7
White sidewall tires $ $ $ $ Savoy Gray Metallic 8
*Standard on Series 62 Convertible and Coupe de Ville. Bolero Maroon Metallic 9
Mist Gray 10
Options common to most models. (S = Standard equipment) Items may be stan- Chester Green Metallic 12
dard equipment, optional at different pricing, or unavailable on certain body styles.
This chart is only a guide.
Savoy Gray Metallic over Mist Gray 15
Chester Green Metallic over Exeter
Green Metallic 16
Argent Gray Metallic over Cadet Blue 17
Exeter Green Metallic over Chester
Green Metallic 18
Empress Blue Metallic over Corinth Blue 20
Fiesta Ivory 22
Black over Fiesta Ivory 23
 325 1951 Cadillac

Series 61
The Remarkable Cadillac Series Sixty-one!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1950 through 1951.
Wheelbase 122.0"
Percentage of divisions sales volume: 4.41%.
Length 211.8"
Primary competition: Buick Roadmaster, Chrysler Windsor Deluxe, Width 80.2"
Frazer Manhattan, Lincoln and Packard Series 300. Height 62.0"
Notable changes: Minor trim and detail changes. Legroom front 43.5"
Major standard equipment: Two-tone gray fabric interior trim, full Legroom rear 39.8"
floor covering, rear fender skirts, directional signals, small hubcaps, Headroom front 35.8"
and 8.00 15 BSW tires. Headroom rear 35.3"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
1
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY 9
Series 61 2-Door Club Coupe, 6-p.
Series 61 4-Door Sedan, 6-p.
6137
6169
$2,831
$2,940
+2.54%
+2.58%
3807
3839
2,400
2,300
-79.73%
-84.27%
5
TOTALS Avg. Price $2,886 +2.56% Production 4,700 -82.24% 1

Series 62
The Beautiful Cadillac Series Sixty-two!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 126.0"
Percentage of divisions sales volume: 76.05%.
Length 215.8"
Primary competition: Chrysler New Yorker, Lincoln Cosmopolitan, and Width 80.2"
Packard Series 250. Height 62.7"
Notable changes: Minor trim and detail changes. Legroom front 43.6"
Major standard equipment: Two-tone interior trim, rear seat center Legroom rear 40.3"
armrest, wool-pile carpeting, rocker panel moldings, rear fender skirts, Headroom front 35.5"
directional signals, small hubcaps, and 8.00 15 BSW tires. Coupe de Headroom rear 36.0"
Ville adds: Two-tone leather interior trim and Hydra-electric front seat Cargo capacity (cu. ft.) NA
and windows. Convertible adds: Hydra-electric powered top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $3,436 +9.08% 4081 10,132 +57.48%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $3,843 +9.08% 4156 10,241 +127.22%
Series 62 2-Door Convertible, 6-p. 6267 $3,987 +9.11% 4377 6,117 -12.44%
Series 62 4-Door Sedan, 6-p. 6219 $3,528 +9.09% 4062 54,596 +30.33%
TOTALS Avg. Price $3,699 +9.09% Production 81,086 +35.56%
1951 Cadillac 326

Series 60 Special
The Luxurious Cadillac Series Sixty Special!

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 130.0"
Percentage of divisions sales volume: 17.47%.
Length 224.8"
Primary competition: Chrysler Imperial and Packard Series 400. Width 80.2"
Notable changes: Minor trim and detail changes. Height 62.6"
Major standard equipment: Broadcloth interior trim plain or patterned, Legroom front 43.6"
color-coordinated carpeting, Hydra-electric front seat, power windows, Legroom rear 40.3"
rocker panel moldings, eight vertical chrome fender louvers in front of Headroom front 35.5"
rear wheel opening, rear fender skirts, and 8.00 15 BSW tires. Headroom rear 36.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $4,142 +9.09% 4234 18,631 +35.45%
TOTALS Avg. Price $4,142 +9.09% Production 18,631 +35.45%

Series 75 Fleetwood
The Distinguished Cadillac Fleetwood Series Seventy Five!

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 146.8"
Percentage of divisions sales volume: 2.07%.
Length 236.7"
Primary competition: Chrysler Crown Imperial. Width 80.2"
Notable changes: Minor trim and detail changes. Height 64.1"
Major standard equipment: Bedford cloth or broadcloth interior trim, Legroom front 43.2"
folding rear seat foot rests, color-keyed carpeting, power front seat, Legroom rear NA
power windows, auxiliary jump seats, full-length lower body trim Headroom front 37.0"
molding, rear fender skirts, large hubcaps, and 8.20 15 BSW tires. Headroom rear 35.0"
Imperial adds: glass division window. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $5,200 +9.77% 4621 1,120 +56.21%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $5,405 +8.99% 4652 1,085 +46.03%
TOTALS Avg. Price $5,303 +9.38% Production 2,205 +51.03%
 327 1951 Chevrolet

CHEVROLET
Chevrolet for 1951. Smarter ... Safer ... Greater in Value.

While touted as More beautiful... and embodying within that trim. Rear fenders were raised slightly, with the
New smartness..., the 1951 Chevrolet line was really just aforementioned new style taillights, still vertically mounted.
a very mildly updated version of the 1949 and 1950 mod- A restyled trunk emblem completed the exterior revisions.
els. Between the new Fashion-Front grille and the new Inside, a newly restyled instrument panel and restyled
Reflector-Guard taillights, there was not much new. The interiors greeted Chevrolet owners, with a more expensive
new grille eliminated the vertical bars, and parking lights look than many competitors. There were no powertrain
moved to a point at the far ends of the lower grille bars, di- changes of significance, but new larger Jumbo-Drum
rectly under the headlights. A restyled hood ornament and brakes were introduced offering greatly improved stopping
emblem were placed above the top grille bar, which now
bore the Chevrolet name in a stylized script. DeLuxe mod-
power with less effort. The only model change of note was
the discontinuation of the Special Fleetline 2-Door and 4-
1
els sported stainless steel fender trim which ran from the Door sedans at mid-year. Despite increased prices and the 9
top front of the front wheel opening to a point inches shy
of the start of the rear fender, and wore the model desig-
mounting Korean War pressures, Chevrolet managed to
achieve sales over 1.2 million units and retain its first place
5
nation in block letters just behind the front wheel opening status. 1

Fleetline Special 4-Door Sedan

Styleline DeLuxe 2-Door Sedan

Styleline DeLuxe 2-Door Convertible

Model year production: 1,229,986, down 17.92% from 1950. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 21.16% (1st place). cated on left front door hinge pillar and read as follows:
Base price range: $1,460 to $2,191. First number indicates assembly plant, followed by series
Chevrolet average base price: $1,691, up 9.88%. designation of JJ for Special and JK for DeLuxe; remaining
Introduction date: November 1950. digits are consecutive serial number, JJ-1001 through 32061
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- and JK-1001 through 174408. Example: 1JJ1001 is a 1951 Spe-
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, cial built at Flint, MI, serial number 1001. Body style is de-
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, termined from plate affixed to firewall.
MO (3); and Tarrytown, NY (2).

Powertrains
Compression
Engine Ratio Gross HP Transmission Special DeLuxe
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl. 6.6:1 92 3-speed manual S S
235.5 CID, 1-bbl., valve-in-head, 6-cyl. 6.7:1 105 Powerglide automatic - $158
1951 Chevrolet 328

Major Options
All models
Heater and defroster $36
Deluxe in-dash heater and defroster $
Windshield washer $ Options common to most models.
Deluxe steering wheel $ Items may be standard equipment, op-
tional at different pricing, or unavail-
Radio $64 able on certain models. This chart is
Deluxe pushbutton radio $ only a guide.
Radio antenna $
Full wheel covers $
Wheel trim rings $
White sidewall tires $

Paint Colors
Code Code
Maryland Black 442 Maryland Black over Moonlite Cream 453
Burgundy Red Metallic 443 Thistle Gray over Trophy Blue Metallic 454
Thistle Gray 444 Thistle Gray over Shadow Gray Metallic 455
Fathom Green Metallic 445 Aspen Green Metallic over Fathom Green Metallic 456
Shadow Gray Metallic 446 Aztec Tan with Woodgrain Wagon only 457
Trophy Blue Metallic 447 Fathom Green Metallic with Woodgrain Wgn only 458
Regatta Blue Metallic (mid-year replacement) 447 Shadow Gray Metallic 459
Aspen Green Metallic 448 Shadow Gray Metallic over Thistle Gray 460
Aztec Tan 449 Thistle Gray over Shadow Gray Metallic 461
Moonlite Cream 450 Aspen Green 462
Shadow Gray Metallic over Thistle Gray 451 Fathom Green Metallic over Aspen Green 463
Fathom Green Metallic over Aspen Green Metallic 452 Aspen Green over Fathom Green Metallic 464

Special
More beautiful from bumper to bumper.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 15.05%.
Length 197.8"
Primary competition: Ford Deluxe and Plymouth Cambridge. Width 73.4"
Notable changes: Slightly revised styling and trim changes. Height 63.6"
Major standard equipment: Two-tone gray-striped pattern cloth upholstery, Legroom front 42.8"
light gray side panels, black rubber luggage mat and front floor mat (rear com- Legroom rear 41.0"
partment on business coupe), rear floor carpet on sedans and sport coupe, dri- Headroom front 35.4"
ver-side sun visor, three-spoke steering wheel, trunk lock, luggage compart- Headroom rear 35.0"
ment light (window in each taillight), stainless steel beltline molding, lower Cargo capacity (cu. ft.) 19.0
body stainless trim, rubber rear fender gravel shield, and 6.70 15 BSW tires. Fuel capacity (gals.) 16.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special Styleline 2-Door Business Coupe, 3-p. JJ-1504 $1,460 +9.86% 3040 17,202 -18.89%
Special Styleline 2-Door Sport Coupe, 6-p. JJ-1524 $1,545 +9.73% 3060 18,981 -33.00%
Special Styleline 2-Door Sedan, 6-p. JJ-1502 $1,540 +9.76% 3095 75,566 -15.94%
Special Styleline 4-Door Sedan, 6-p. JJ-1503 $1,594 +9.93% 3130 63,718 +14.51%
Special Fleetline 2-Door Sedan, 5-p. JJ-1552 $1,540 +9.76% 3090 6,441 -85.25%
Special Fleetline 4-Door Sedan, 5-p. JJ-1553 $1,594 +9.93% 3130 3,364 -85.55%
TOTALS Avg. price $1,546 +9.83% Production 185,090 -29.30%
 329 1951 Chrysler

DeLuxe
New smartness and luxury.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 82.53%. Cars Wagon
Primary competition: Ford Custom, Plymouth Concord, and Studebaker Wheelbase 115.0" 115.0"
Champion. Length 197.8" 198.3"
Notable changes: Slightly revised styling and trim changes. Width 74.0" 74.0"
Major standard equipment: Two-tone gray-striped broadcloth uphol- Height 63.6" 65.8"
stery, gray rubber luggage mat and front floor mat with simulated carpet Legroom front 42.8" 42.8"
inserts, rear floor carpet on sedans and sport coupe, two-tone gray door Legroom rear 41.0" NA
panels with stainless trim, two-tone gray instrument panel with garnish Headroom front 35.4" 35.4"
molding, twin sun visors, 39-hour stem wind clock, two-spoke steering Headroom rear 35.0" NA
wheel with new Bow-tie center cap, trunk lock, luggage compartment Cargo capacity (cu. ft.) 19.0 NA
light (window in each taillight), stainless steel front fender and door Fuel capacity (gals.) 16.0 16.0
molding with DeLuxe nameplate, stainless side window (except con-
vertible and wagons), windshield, beltline, rear gravel shield, and lower 1
body trim, fender skirts, and 6.70 15 BSW tires. Convertible adds:
Two-tone deep-buff leather upholstery, front floor mat carpeted inserts, 9
and power top. Bel Air adds: Two-tone leather and pile-cord upholstery,
headliner with bright metal roof bows. Station wagon adds: Tan, simu-
5
lated pigskin leather upholstery, wood-grained leather headliner and
garnish moldings, wood panels on doors and sidewalls, tan linoleum
1
rear compartment floor, and Di-Noc simulated wood trim.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe Styleline 2-Door Sport Coupe, 6-p. JK-2124 $1,647 +9.95% 3115 64,976 -20.31%
DeLuxe Styleline 2-Door Sedan, 6-p. JK-2102 $1,629 +9.92% 3110 262,933 +5.78%
DeLuxe Styleline 2-Door Bel Air Hardtop, 6-p. JK-2154 $1,914 +9.94% 3225 103,356 +34.82%
DeLuxe Styleline 2-Door Convertible, 5-p. JK-2134 $2,030 +9.91% 3380 20,172 -38.52%
DeLuxe Styleline 4-Door Sedan, 6-p. JK-2103 $1,680 +9.88% 3140 380,270 +20.18%
DeLuxe Styleline 4-Door Station Wagon, 8-p. JK-2119 $2,191 +9.88% 3470 23,586 -85.88%
DeLuxe Fleetline 2-Door Sedan, 6-p. JK-2152 $1,629 +9.92% 3125 131,910 -30.39%
DeLuxe Fleetline 4-Door Sedan, 6-p. JK-2153 $1,680 +9.88% 3155 57,693 -53.58%
TOTALS Avg. price $1,800 +9.91% Production 1,044,896 -15.51%

CHRYSLER
The Beautiful Chrysler.

Tagged the Sensation of the Century, the all-new great engine is the Hemispherical Combustion Chamber ...
180-horsepower, 331 CID V8 engine was introduced this a design that has been used successfully in some aircraft
year. As Chrysler advertised, The heart ... and secret of this engines and in very expensive sport cars of foreign design.
1951 Chrysler 330
Soon to be forever known as the Hemi, the engine had ied Town & Country station wagons in the Saratoga and
undergone more than five years and millions of miles of New Yorker lines, and the former Royal station wagon was
testing to perfect it. In true Chrysler engineering form, the rechristened the Windsor Town & Country. Other new
new Hemi was designed to carefully balance power, per- models included an 8-passenger Sedan and an 8-passenger
formance, economy and durability. This would be proven Limousine in the Saratoga line. The Imperial line added a
true, not only by the long lifespan of the design, but also Club Coupe, Newport Hardtop and a Convertible, but lost
in having the honor of a New Yorker Convertible being se- the DeLuxe 4-Door Sedan.
lected as the official 1951 Indianapolis 500 pace car. More All Chrysler models received a facelift for 1951. The in-
than fifty years later, the Hemi design was resurrected for tricate egg-crate style grille was gone, and in its place was
a new generation. a simpler, open design. On the Windsor, Windsor Deluxe,
Other changes this season tended to be in the mar- and Saratoga this meant two chrome-lined horizontal bars,
keting arena. The new low-priced Chrysler line was now with an upright body-color center bar, bearing the Chrysler
the Windsor, which replaced the Royal. In place of the logo. On the New Yorker, the vertical center bar was
Windsor was the newly named Windsor DeLuxe. Aside chrome plated and the front fender edges, below the head-
from series names, the Fluid Drive transmission was im- lights, were covered in a chrome trim plate which housed
proved and renamed as the Fluid-matic transmission. the parking lights. On the Imperial, an additional grille bar
Model changes included the dropping of the wood-bodied and opening were designed into the front of the hood.
Town & Country station wagon that had been in the Royal Bodyside trim and interiors were given touch-ups, but were
line, now Windsor, and the Town & Country Newport still similar to the 1950 models.
Hardtop was gone. Added to the line were new steel bod-

New Yorker 2-Door Convertible

New Yorker 2-Door Club Coupe

New Yorker 2-Door Convertible,

Indianapolis 500 Pace Car

New Yorker 2-Door Convertible, Windsor 2-Door Club Coupe Windsor 4-Door, 8-passenger Sedan
Indianapolis 500 Pace Car

Model year production: 133,708, down 25.43% from 1950. 65008808); Windsor DeLuxe, 70891001 to 70952163 (LA
Domestic market share: 2.30% (11th place). plant 67026001 to 67033209). C-55 series: Eight digit code
Base price range: $2,368 to $6,690. as follows Saratoga, 76500001 to 76511983 (LA plant
Chrysler average base price: $3,608, up 19.04%. 66500001 to 66501672). C-52 series: Seven digit code as
Introduction date: February 1951. follows New Yorker, 7165001 to 7199806. C-54 series:
Assembly plants: Detroit, MI; and Los Angeles, CA. Seven digit code as follows Imperial, 7736501 to 7753512.
Serial number identification: Located on left front door C-53 series: Seven digit code as follows Crown Imperial,
hinge pillar. C-51 series: Eight digit code as follows 7814501 to 7815000.
Windsor, 70081001 to 70094148 (LA plant 65007001 to
 331 1951 Chrysler

Powertrains
Compression Windsor Saratoga, NY,
Engine Ratio Gross HP Transmission Windsor DeLuxe and Imperial Crown Imperial
250.6 CID Spitfire, 7.0:1 116 3-speed manual S - - -
1-bbl., L-head, 6-cyl. Fluid-matic Transmission $132 S - -
331.1 CID FirePower, 7.5:1 180 Fluid-matic Transmission - - S -
2-bbl., V8 Fluid Torque Drive - - $167 S

Major Options
Windsor Windsor DeLuxe Saratoga New Yorker Imperial Crown Imperial
Heater and defroster $70 $70 $70 $70 $70 S
Radio $90 $90 $90 $90 $90 S
Electric clock $ S S S S S
Windshield washer $ $ $ $ $ $
Hydra-Guide power steering - - $199 $199 $199 S
Vacu-Ease power brakes $* $* S S S S
White sidewall tires $ $ $ $ $ $
Full wheel covers S S S S S S 1

*Standard on Windsor T&C wagon, and Windsor DeLuxe 8-passenger sedans. Disc brakes.
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
9
available on certain body styles. This chart is only a guide. 5
Paint Colors 1
Code Code
Black 01 Quebec Gray over Haze Blue 70
Haze Blue 05 Quebec Gray over Stone Gray 71
Ecuador Blue 06 Quebec Gray over Foam Green 72
Newport Blue 07 Quebec Gray over Juniper Green Metallic 73
Foam Green 20 Quebec Gray over Gunmetal Metallic 74
Juniper Green Metallic 21 Quebec Gray over Crown Maroon 75
Continental Green Metallic 22 Indian Brown Metallic over Buckskin Tan 76
Quebec Gray 35 Indian Brown Metallic over Arizona Beige 77
Stone Gray 36 Buckskin Tan over Arizona Beige 78
Gunmetal Metallic 37 Continental Green Metallic over Foam Green 79
Arizona Beige 45 Crown Maroon over Quebec Gray 80
Buckskin Tan 46 Black over Quebec Gray 81
Indian Brown Metallic 47 Black over Foam Green 82
Crown Maroon 60 Black over Juniper Green Metallic 83
Holiday Red 61 Quebec Gray over Majestic Maroon 84
Belvidere Ivory 65 Majestic Maroon over Quebec Gray 85

Windsor
The BIG VALUE in the medium priced field.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 9.88%. Coupe & Sedan 8-pass. Sedan Station Wagon
Primary competition: Buick Super, DeSoto Wheelbase 125.5" 139.5" 125.5"
Custom, Hudson Commodore, Oldsmobile Length 207.3" 222.3" 209.8"
98 and Packard Series 200. Width 76.0" 76.0" 74.8"
Notable changes: Revised front styling and Height 64.8" NA 65.5"
minor trim and detail changes. Legroom front 41.8" 41.8" 41.8"
1951 Chrysler 332

Major standard equipment: Broadcloth inte- Measurements (cont.)

rior trim, rubber floor covering in front com-
partment, carpeted rear compartment, direc- Coupe & Sedan 8-pass. Sedan Station Wagon
tional signals, two-speed electric windshield Legroom rear 41.5" NA NA
wipers, luggage compartment light, full wheel Headroom front 36.0" NA NA
covers, and 7.60 15 BSW tires. Eight pas- Headroom rear 37.0" NA NA
senger sedan adds: Carpeted front compart- Cargo capacity (cu. ft.) NA NA NA
ment, reverse-hinged rear doors, two rear Fuel capacity (gals.) 17.0 17.0 17.0
compartment jump seats, and 8.20 15 BSW
tires. Town & Country station wagon adds:
Simulated leather interior.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Club Coupe, 6-p. C-51 $2,368 +12.02% 3570 NA* NA
Windsor 4-Door Sedan, 6-p. C-51 $2,390 +12.00% 3627 NA* NA
Windsor 4-Door Sedan, 8-p. C-51 $3,197 +11.98% 4145 NA* NA
Windsor Town & Country 4-Door Station Wagon C-51 $3,063 -3.16% 3965 NA* NA
TOTALS Avg. Price $2,755 +5.94% Production 13,217 -46.46%
*For body style production totals for 19511952, see 1952 Chrysler section.

Windsor DeLuxe
Style, prestige and performance.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 41.12%. All but
Primary competition: DeSoto Custom, Hudson Hornet, 8-pass. Sedan 8-pass. Sedan
Lincoln, and Packard Series 200. Wheelbase 125.5" 139.5"
Notable changes: Revised front styling and minor trim and Length 206.5" 222.8"
detail changes. Width 76.0" 76.0"
Major standard equipment: Two-tone broadcloth interior Height 64.8" NA
trim, rear seat center folding armrest, color-keyed front Legroom front 41.8" 41.8"
floor mat and rear carpeted floors, directional signals, Legroom rear 41.5" NA
electric clock, two-speed electric windshield wipers, lug- Headroom front 36.0" NA
gage compartment light, full wheel covers, and 7.60 15 Headroom rear 37.0" NA
BSW tires. Convertible adds: Power top. Eight-passenger Cargo capacity (cu. ft.) NA NA
sedans add: Two rear compartment jump seats, reverse- Fuel capacity (gals.) 17.0 17.0
hinged rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe 2-Door Club Coupe, 6-p. C-51-2 $2,585 +12.05% 3700 8,365 -58.28%
Windsor DeLuxe 2-Door Newport Hardtop, 6-p. C-51-2 $2,953 +12.03% 3855 NA* NA
Windsor DeLuxe 2-Door Convertible, 6-p. C-51-2 $3,071 +12.04% 3956 NA* NA
Windsor DeLuxe 4-Door Sedan, 6-p. C-51-2 $2,608 +12.03% 3786 NA* NA
Windsor DeLuxe 4-Door Traveler Sedan, 6-p. C-51-2 $2,867 +11.99% 3890 850 -5.56%
Windsor DeLuxe 4-Door Sedan, 8-p. C-51-2 $3,416 +12.00% 4295 720 -5.64%
Windsor DeLuxe 4-Door Sedan Limousine, 8-p. C-51-2 $3,557 +12.00% 4415 152 -12.64%
TOTALS Avg. Price $3,008 +12.02% Production 54,987 -51.00%
*For body style production totals for 19511952, see 1952 Chrysler section.
 333 1951 Chrysler

Saratoga
The beautiful Chrysler Saratoga.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through
1952. Coupe & Sedan 8-pass. Sedan Station Wagon
Percentage of divisions sales volume: 15.37%. Wheelbase 125.5" 139.5" 125.5"
Primary competition: Buick Roadmaster, Length 206.5" 222.8" 209.8"
Frazer Manhattan, Lincoln Cosmopolitan, Width 76.0" 76.0" 74.8"
and Packard Series 250. Height 64.8" NA 65.5"
Notable changes: Revised front styling and Legroom front 41.8" 41.8" 41.8"
minor trim and detail changes. Legroom rear 41.5" NA NA
Major standard equipment: Broadcloth inte- Headroom front 36.0" NA NA
rior trim, directional signals, electric clock, Headroom rear 37.0" NA NA
two-speed electric windshield wipers, luggage Cargo capacity (cu. ft.) NA NA NA
compartment light, full wheel covers, and Fuel capacity (gals.) 17.0 17.0 17.0
8.00 15 BSW tires. Eight-passenger sedans
add: Two rear compartment jump seats, re- 1
verse-hinged rear doors, and 8.20 15 BSW
tires. Town & Country station wagon adds: 9
Simulated leather interior. 5
Models Available
1
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Club Coupe, 6-p. C-55 $2,989 +14.26% 3948 NA* NA
Saratoga 4-Door Sedan, 6-p. C-55 $3,016 +14.16% 4018 NA* NA
Saratoga 4-Door Sedan, 8-p. C-55 $3,912 NEW 4465 NA* NEW
Saratoga 4-Door Limousine, 8-p. C-55 $4,240 NEW 4685 NA* NEW
Saratoga Town & Country 4-Door Station Wagon C-55 $3,681 NEW 4310 NA* NEW
TOTALS Avg. Price $3,568 +35.70% Production 20,545 +1,480.38%
*For body style production totals for 19511952, see 1952 Chrysler section.

New Yorker
A fine car of matchless appeal, from every standpoint.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Current bodystyle lifespan: 1949 through 1952. Cars Wagon
Percentage of divisions sales volume: 22.31%. Wheelbase 131.5" 131.5"
Primary competition: Buick Roadmaster, Frazer Manhattan, Lincoln Length 212.5" 215.2"
Cosmopolitan, and Packard Series 250. Width 76.0" 74.8"
Notable changes: Revised front styling and minor trim and detail Height 65.3" 65.5"
changes. Legroom front 41.8" 41.8"
Major standard equipment: Broadcloth interior trim, rear seat center Legroom rear 41.5" NA
pull-down armrest, full floor carpeting, directional signals, electric Headroom front 36.0" NA
clock, two-speed electric windshield wipers, luggage compartment Headroom rear 37.0" NA
light, full wheel covers, and 8.20 15 BSW tires. Convertible adds: Cargo capacity (cu. ft.) NA NA
Leather and nylon interior, power top, and outside rear view mirror. Fuel capacity (gals.) 20.0 17.0
1951 Chrysler 334

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Club Coupe, 6-p. C-52 $3,348 +22.55% 4145 3,533 +17.77%
New Yorker 2-Door Newport Hardtop, 6-p. C-52 $3,798 +21.23% 4330 NA* NA
New Yorker 2-Door Convertible, 6-p. C-52 $3,916 +20.94% 4460 NA* NA
New Yorker 4-Door Sedan, 6-p. C-52 $3,378 +22.48% 4260 NA* NA
New Yorker Town & Country 4-Door Station
Wagon C-52 $4,026 NEW 4455 251 NEW
TOTALS Avg. Price $3,693 +24.55% Production 29,834 +1.71%
*For body style production totals for 19511952, see 1952 Chrysler section.

Imperial
Americas smartest car, is also Americas finest car!

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 11.05%.
Length 212.5"
Primary competition: Cadillac Series 62, Lincoln Cosmopolitan, and Width 76.0"
Packard Series 400. Height 65.3"
Notable changes: Revised front styling and minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Leather and broadcloth interior trim, rear Legroom rear 41.5"
seat center pull-down armrest, full floor carpeting, electric clock, 2- Headroom front 36.0"
speed electric windshield wipers, luggage compartment light, full wheel Headroom rear 37.0"
covers, and 8.20 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 2-Door Club Coupe, 6-p. C-54 $3,661 NEW 4230 NA* NEW
Imperial Newport 2-Door Hardtop, 6-p. C-54 $4,042 NEW 4380 NA* NEW
Imperial 2-Door Convertible, 6-p. C-54 $4,402 NEW 4570 650 NEW
Imperial 4-Door Sedan, 6-p. C-54 $3,674 +20.26% 4350 NA* NA
TOTALS Avg. Price $3,945 +26.62% Production 14,775 +38.73%
*For body style production totals for 19511952, see 1952 Chrysler section.

Crown Imperial
The finest car we have ever produced.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.26%.
Length 230.3"
Primary competition: Cadillac Series Fleetwood 75. Width 79.9"
Notable changes: Revised front styling and minor trim and detail changes. Height 68.7"
Major standard equipment: Leather and broadcloth interior trim, rear seat Legroom front 41.8"
center pull-down armrest, two rear compartment jump seats, full floor Legroom rear NA
 335 1951 Crosley

carpeting, divider window between driver and rear passenger compart- Measurements (cont.)
ment on limousine, directional signals, electric clock, heater and de-
Headroom front 38.7"
froster, two-speed electric windshield wipers, luggage compartment light,
Headroom rear 37.0"
reverse-hinged rear doors, full wheel covers, and 8.90 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-53 $6,573 +25.70% 5360 180 -13.88%
Crown Imperial 4-Door Limousine, 8-p. C-53 $6,690 +25.42% 5450 170 -17.07%
TOTALS Avg. Price $6,632 +25.56% Production 350 -15.46%

1
CROSLEY 9
5
A FINE car! 1

A mild makeover was fashioned for the 1951 Crosleys. line was basically unchanged except that the standard con-
The front end was redesigned with two ribbed horizontal vertible was discontinued, leaving only the Super convert-
bars and a spinner mounted in the center of the top bar. To ible. Also the standard 2-Door sedan became a 2-passen-
accommodate the spinners extra length away from the ger business coupe. The Super Hot Shot was now called the
grille, a new bumper with a slight V in the center was in- Super Sport.
troduced. A bodyside feature line molding was used on Su- Crosley prices increased nearly 10 percent for 1951, and
pers, which began at the curve of the hood and fender line, for the first time Crosley base prices crossed the $1,000
back across the front fender and doors. A larger Crosley mark. Sales also increased greatly this year, in part due to
medallion and new bird-style hood ornament completed the mild styling update, but mainly due to the continued
the new front-end look. popularity of the station wagon models. This was the third
A horizontal front fender and door molding was lo- time in the postwar period in which Crosley did not finish
cated on the bodysides, while the rest of the styling, inside at the bottom of the totem pole in model year production,
and out, remained identical to the 1950 cars. The model with a finish one notch above the Frazer this year.

2-Door Sedan
1951 Crosley 336

Model year production: 11,614, up 70.97% from 1950. cated on center of cowl, under the hood and read as follows:
Domestic market share: 0.20% (19th place). First two digits are series designation, CD for Crosley
Base price range: $943 to $1,077. sedan, wagon and convertible, VC for Hot Shot. Remaining
Crosley average base price: $1,010, up 9.72%. numbers are sequential serial number as in chart below.
Introduction date: October 1950. Note: Crosley did not build cars on a model year basis, so
Assembly plants: Marian, IN. the serial numbers indicate the year the car was produced
Serial number identification: Seven to eight digit code lo- in, and not its model year.

Serial Numbers by Series

Series Series code Beginning Ending
Crosley CD 300001 306958
Hot Shot VC 30001 30670

Powertrains
Compression
Engine Ratio Gross HP Transmission CD series Hot Shot
44 CID CIBA 4, 1-bbl., valve-in-head, 4-cyl. 7.8:1 26.5 3-speed manual S S

Major Options Paint Colors

All models Standard colors of white, gray, blue, yellow and green
were offered. Customers could also choose from other
Heater $ colors as available.
Seat covers $
Radio $
Radio antenna $
Bumper guards $
Options common to most models. Items may be stan-
dard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Crosley Series CD
Americas most needed car!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 94.44%.
Length 148.3"
Primary competition: None. Width 49.0"
Notable changes: Restyled front end. Height 57.0"
Major standard equipment: Fabric interior, drivers side windshield wiper, Legroom front 39.0"
stainless steel beltline molding, single horn, dual taillamps, and 4.50 12 Legroom rear 37.0"
BSW tires. Wagon and Convertible add: Plastic coated upholstery. Super Headroom front 36.5"
series adds: Bodyside stainless steel molding on the front fender and Headroom rear 35.3"
door, Super script on front fender, and Hydradisk brakes. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5
 337 1951 DeSoto

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crosley CD 2-Door Business Coupe, 2-p. NA $943 NEW 1350 1,077 -21.18%
Crosley CD 2-Door Station Wagon, 4-p. NA $1,002 +9.51% 1403 9,500 +125.92%

Crosley CD Super 2-Door DeLuxe Sedan, 4-p. NA $1,033 +8.62% 1363 *
Crosley CD Super 2-Door Convertible Sedan, 4-p. NA $1,035 +8.49% 1320 391 -18.23%

Crosley CD Super 2-Door Station Wagon, 4-p. NA $1,077 +9.45% 1403 *
TOTALS Avg. price $1,019 +8.88% Production 6,050 +81.29%
*Super and base series cars production kept as one total by body style coupe/sedan, wagon and convertible. Change from LY compared by body style totals.

Hot Shot
Americas favorite two-passenger sports car with the continental flavor!

Nameplate year of origin: 1949. Measurements 1

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 5.56%.
Wheelbase
Length
85.0"
137.0"
9
Primary competition: None.
Notable changes: No major changes.
Width
Height
51.0"
51.0"
5
Major standard equipment: Vinyl bucket seat interior, dual windshield
wipers, single horn, dual taillamps, Hydradisk brakes, and 4.50 12
Legroom front 37.0" 1
Legroom rear NA
BSW tires. Super adds: Low-cut doors and Super script on cowl. Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Hot Shot 2-Door Roadster, 2-p. NA $952 +9.17% 1184 646 -13.06%

Super Sport Hot Shot 2-Door Roadster, 2-p. NA $1,029 +11.24% 1184 *
TOTALS Avg. price $991 +10.24% Production 646 -13.06%
*Super and base series Hot Shot production kept as one total. Change from LY compares total of both models to 1950 VC series.

DESOTO
The smartest, best-built models in DeSoto history!

Minor styling changes marked the new DeSoto this with a horizontal bar filling the last foot or so at each end
year. A revised front end featured a new hood line with the of the grille. This horizontal bar housed the parking lamp
leading edge sweeping more forward than straight down. A and turn signals on the side within the grille opening area,
restyled grille was now made up of nine large vertical bars, and the remainder wrapped around the front fender almost
1951 DeSoto 338
to the wheel opening. The grille in general was flatter across while the Custom line featured nameplates on the front
the top, with the hood coming down farther to meet it, door, varying by model. All were labeled as Custom ex-
making the whole front end appear generally broader and cept that the 2-Door Hardtop was designated the Sports-
lowered. man, and the 9-passenger Suburban carried a Suburban
For the most part, styling changes to the rest of the nameplate. Also, the wood trimmed station wagon was
car were limited to trim changes, with the DeSoto emblem dropped.
moving up to the hood from its former grille location, De- Under the hood, the dependable L-head six-cylinder
Soto script on the hood, and removal of the twin chrome was enlarged to 250.5 cubic inches, and 116 horsepower
strips from the front fender of the Custom models. output. This would be the final change to the DeSoto Six
Inside, wood-grained instrument panels appeared in engine, which would remain in use through the 1954 model
closed cars, whereas in open cars the instrument panel was year. The soon to be released V8 would prove far more
painted in the body color. popular, and would become a necessity to power the larger
DeLuxe models did not carry external name badging, cars that lay in DeSotos future.

Custom 2-Door Convertible

Model year production: 99,826, down 25.42% from 1950. Serial number identification: Located on left front door
Domestic market share: 1.72% (16th place). hinge pillar. Deluxe S-15 series: Seven digit code, 6269001
Base price range: $2,215 to $3,566. to 6283459 (LA plant, eight digit code, 60011001 to
DeSoto average base price: $2,746, up 9.55%. 60012889). Custom S-15 series: Eight digit code, 50155001
Introduction date: January 27, 1951. to 50230003 (LA plant, 62024001 to 62032486).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom
250.5 CID, Powermaster 1-bbl., 7.0:1 116 3-speed manual S -
L-head, 6-cyl. Fluid Drive w/Tip-Toe Transmission shift $132 S

Major Options Paint Colors

DeLuxe Custom Code
Heater $44 $44 Black 301
All-Weather Comfort System Capri Blue 305
heater and defroster $ $ Imperial Blue Metallic 306
AM radio $90 $90 Midnight Blue 307
Electric clock $ $ Glen Green 320
White sidewall tires $ $ Andante Green Metallic 321
Options common to most models. Items may be standard
Dusk Gray Metallic 335
equipment, optional at different pricing, or unavailable on Platinum Gray 336
certain body styles. This chart is only a guide. Arizona Beige 345
Morocco Brown Metallic 346
Royal Maroon 360
Ceramic Yellow 365
 339 1951 DeSoto

Paint Colors (cont.)

Code Code
Samoa Beige Metallic over Morocco Brown Metallic 370 Imperial Blue Metallic over Capri Blue 373
Imperial Blue Metallic over Platinum Gray 371 Glade Green Metallic over Andante Green Metallic 374
Dusk Gray Metallic over Platinum Gray 372 Black over Ceramic Yellow 376

DeLuxe
A car whose quality you can not only see, but feel.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 16.37%. All but
Primary competition: Buick Special, Hudson Super 6, Kaiser 8-pass. sedan 8-passenger Sedan
DeLuxe, Nash Ambassador and Oldsmobile Super 88. Wheelbase 125.5" 139.5"
Notable changes: Minor restyling and trim and detail
changes.
Major standard equipment: Broadcloth interior trim, full
Length
Width
208.3"
74.8"
224.4"
74.8" 1
floor carpeting, front door armrests, two spoke steering
Height
Legroom front
66.4"
41.8"
NA
41.8" 9
wheel, two-speed electric windshield wipers, chrome trim
surround on windshield and vent windows, luggage com-
Legroom rear
Headroom front
41.5"
37.0"
NA
NA 5
partment light, small hubcaps, and 7.60 15 BSW tires.
Eight passenger sedan adds: Cloth upholstery, two rear
Headroom rear
Cargo capacity (cu. ft.)
37.0"
NA
NA
NA
1
compartment jump seats, reverse-hinged rear doors and Fuel capacity (gals.) 17.0 17.0
8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Club Coupe, 6-p. S15-1 $2,215 +12.10% 3475 NA* NA
DeLuxe 4-Door Sedan, 6-p. S15-1 $2,227 +12.13% 3570 NA* NA
DeLuxe 4-Door Carry-All Sedan, 6-p. S15-1 $2,457 +12.19% 3685 NA* NA
DeLuxe 4-Door Sedan, 8-p. S15-1 $3,001 +12.14% 4045 NA* NA
TOTALS Avg. Price $2,475 +12.14% Production 16,345 -50.96%
*For body style production totals for 19511952, see 1952 DeSoto section.

Custom
Wherever you live, wherever you drive,
theres a beautiful new DeSoto designed for you.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 83.63%. All but 8-pass. 8-pass.
Primary competition: Chrysler Windsor, Frazer, Sedan & Suburban Sedan & Suburban
Hudson Commodore 6, Nash Ambassador Cus- Wheelbase 125.5" 139.5"
tom, and Packard Series 200. Length 208.3" 224.4"
Notable changes: Minor restyling and trim and Width 74.8" 74.8"
detail changes. Height 66.4" NA
Major standard equipment: Broadcloth interior Legroom front 41.8" 41.8"
trim (vinyl on station wagons), full floor carpet- Legroom rear 41.5" NA
1951 Dodge 340

ing, front door armrests, three spoke steering Measurements (cont.)

wheel, two-speed electric windshield wipers,
chrome trim surround on windshield and vent All but 8-pass. 8-pass.
windows, chrome rear fender guard, luggage Sedan & Suburban Sedan & Suburban
compartment light, small hubcaps with chrome Headroom front 37.0" NA
trim ring, and 7.60 15 BSW tires. Sportsman Headroom rear 37.0" NA
adds: Bedford cord and leather interior trim, full Cargo capacity (cu. ft.) NA NA
wheel covers and WSW tires. Convertible adds: Fuel capacity (gals.) 17.0 17.0
Power top. Suburban adds: Delon plastic (vinyl)
upholstery, reverse-hinged rear doors and 8.20
15 BSW tires. Eight passenger sedan adds: Cloth
upholstery and two rear compartment jump seats.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. S15-2 $2,418 +12.15% 3585 NA* NA
Custom Sportsman 2-Door Hardtop, 6-p. S15-2 $2,761 +10.93% 3760 NA* NA
Custom 2-Door Convertible, 6-p. S15-2 $2,862 +11.02% 3840 NA* NA
Custom 4-Door Sedan, 6-p. S15-2 $2,438 +12.14% 3685 NA* NA
Custom 4-Door Station Wagon, 6-p. S15-2 $3,047 +12.15% 3960 NA* NA
Custom 4-Door Sedan, 8-p. S15-2 $3,211 +12.16% 4155 NA* NA
Custom 4-Door Suburban, 9-p. S15-2 $3,566 +12.17% 4395 NA* NA
TOTALS Avg. Price $2,900 +9.20% Production 83,481 -16.95%
*For body style production totals for 19511952, see 1952 DeSoto section.

DODGE
Here comes Dodge for 1951. Drive it five minutes and youll drive it for years!

A mild restyling marked the 51 Dodges, which were the area above the center bar to the hood. The vertical di-
still steadily rolling along with their 6-cylinder engine that viders of the top bar lined up with the indentations on the
began life in its current configuration with the 1942 Dodge. center bar. The rams head hood ornament was more de-
But with the growing tide of V8 engines in the middle- tailed and the front bumper guards were enlarged and repo-
price field, it would not be long before Dodge would have sitioned. Overall, it was a pleasing and sportier look.
one of its own, even beating Pontiac to market. Other en- Interiors were given a makeover as well with all of the
gineering changes were minor, but included a new style previous wood-grain trim replaced by Morocco grain,
parking brake lever, newly redesigned Oriflow shock ab- non-glare finishes with a two-tone motif. The instrument
sorbers, and Gyro-Matic semi-automatic transmission panel was redesigned, with a round speedometer now cen-
was now available on the Wayfarer series. tered over the steering column directly in front of the dri-
Styling continued the basic 194950 look with a new ver. A rectangular housing was on each side of the
grille design, raised rear fender lines, and more glass area speedometer with fuel and amp gauge to the left, and oil
in the windshield and rear window for most models. The and temperature gauge to the right.
new grille retained the oval look of the center and lower For 1951, Dodge changed the terminology identifying
horizontal grille bar used in 1950, now with five indenta- two of the Wayfarer models. The former Business Coupe
tions on the topside of the center bar. Instead of a solid was now just the Coupe, and the Roadster name was
upper bar, there was a six-slot upper bar that filled all of dropped in favor of the Sportster. The Coronet wood-bod-
 341 1951 Dodge
ied station wagon was discontinued with the 1950 line, end- Chrysler lines, production records of 1951 and 1952 mod-
ing its short two-year lifespan. The Coronet 4-Door Town els were combined, so all models are totaled in the 1952
Sedan, which really never got off the ground in terms of Dodge section.
sales, was not listed for 1951 either. Finally, as with the other

Coronet 2-Door Diplomat Hardtop

Coronet 2-Door Convertible

1
9
5
1
Coronet Sierra 4-Door Station Wagon Meadowbrook 4-Door Sedan

Model year production: 291,862, down 14.93% from 1950. hinge pillar. Wayfarer D-41 series: Eight digit code as fol-
Domestic market share: 5.02% (7th place). lows Detroit, 37135001 to 37174917; Los Angeles,
Base price range: $1,795 to $2,916. 48506001 to 48507518; San Leandro, 48008001 to
Dodge average base price: $2,272, up 7.82%. 48009813. Coronet and Meadowbrook D-42 series: Eight
Introduction date: January 20, 1951. digit code as follows Detroit, 31663001 to 31867688; Los
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le- Angeles, 45518001 to 45527382; San Leandro, 45079001 to
andro, CA. 45090487.
Serial number identification: Located on left front door

Powertrains
Compression
Engine Ratio Gross HP Transmission Wayfarer & Meadowbrook Coronet
230.2 CID Get-Away, 1-bbl., L-head, 6-cyl. 7.0:1 103 Gyrol Fluid-Drive S S
Gyro-Matic - $103

Major Options
Wayfarer Meadowbrook Coronet
Heater and defroster $44 $44 $44
Radio $90 $90 $90
Electric clock $ $ $
Electric windshield wipers S S S
Turn signal $ $ $
Chrome wheel trim rings $ $ S
White sidewall tires $ $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment,
optional at different pricing, or unavailable on certain body styles. This chart is only a guide.
1951 Dodge 342

Paint Colors
Code Code
Black 501 Air Cruiser Red 562
Light Pitcairn Blue 505 Victoria Ivory 565
Dominion Blue 506 Jungle Lime* 566
Sea Mist Green 520 Dover Gray over Light Pitcairn Blue 570
Ceram Green Metallic 521 Light Kachina Bronze Metallic over Nassau
Gypsy Green 522 Beige 571
Manchu Green Metallic 523, 525 Iceland Gray Metallic over Dover Gray 572
Silhouette Green 524 Corro Green over Gypsy Green 573
Heron Gray 535 Pearl Tan over Monarch Maroon 574
Dover Gray 536 Eden Green Metallic over Silhouette
Nassau Beige 545 Green 575
Light Kachina Bronze Metallic 546 Dover Gray over Air Cruiser Red 576
Fawn Beige 547 Manchu Green Metallic over Silhouette
Oakwood Bronze Metallic 548 Green 578
Monarch Maroon 560
*Available on Convertibles only. Available on 4-Door Sedans only.
Troubadour Red 561

Wayfarer
The popular Wayfarer group ... just a few dollars
more than the lowest-priced cars.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 16.10%.
Length 199.8"
Primary competition: Nash Statesman and Studebaker Champion. Width 73.0"
Notable changes: Restyled front end and trim and detail changes. Height 63.5"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom front 42.5"
ering, front door armrests, drivers side sun visor, roll-up side windows Legroom rear 43.0"
(optional on Roadster), chrome beltline molding, small hubcaps, and Headroom front 37.0"
6.70 15 BSW tires. Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wayfarer 2-Door Coupe, 3-p. D-41 $1,795 +11.42% 3125 NA* NA
Wayfarer 2-Door Sedan, 6-p. D-41 $1,936 +11.46% 3210 NA* NA
Wayfarer 2-Door Sportster, 3-p. D-41 $1,924 +11.41% 3175 1,002 -65.48%
TOTALS Avg. Price $1,885 +11.43% Production 46,978 -37.70%
*For body style production totals for 19511952, see 1952 Dodge section.
 343 1951 Dodge

Meadowbrook
Big car luxury at a price that will appeal to the economy-minded.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 123.5"
Percentage of divisions sales volume: 25.70% (est.).*
Length 206.8"
Primary competition: Nash Statesman Custom, Pontiac Chieftain Width 74.4"
DeLuxe, and Studebaker Commander Regal. Height 64.6"
Notable changes: Restyled front end and trim and detail changes. Legroom front 41.8"
Major standard equipment: Broadcloth interior trim, full floor rubber Legroom rear 41.5"
covering, directional signals, two-speed electric windshield wipers, Headroom front 37.0"
windshield, rear window and vent window stainless trim, rocker panel Headroom rear 37.0"
moldings, small hubcaps, and 7.00 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available 1
Model No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY 9
Meadowbrook 4-Door Sedan, 6-p. D-42 $2,059 +11.42% 3415 NA* NA* 5
TOTALS Avg. Price $2,059 +11.42% Production NA* NA*
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined for 1951 and 1952. The total is included under Meadowbrook in the 1952 Dodge
1
section.

Coronet
Heres captivating, breath-taking beauty ... in a car youll love to drive!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 58.20% (est.).* All but 8-pass. Sedan 8-pass. Sedan
Primary competition: DeSoto DeLuxe, Hudson Pace- Wheelbase 123.5" 137.5"
maker 6, Kaiser Special, Mercury, Nash Ambassador, Length 206.8" 220.8"
Oldsmobile 88, and Studebaker Commander Regal Width 74.4" 74.5"
DeLuxe. Height 64.6" NA
Notable changes: Restyled front end and trim and de- Legroom front 41.8" 41.8"
tail changes. Legroom rear 41.5" NA
Major standard equipment: Broadcloth interior trim, Headroom front 37.0" 37.0"
rear floor carpeting with front floor rubber covering, Headroom rear 37.0" NA
directional signals, two-speed electric windshield Cargo capacity (cu. ft.) NA NA
wipers, windshield, rear window and vent window Fuel capacity (gals.) 17.0 17.0
stainless trim, rocker panel moldings, rear fender
gravel shields, small hubcaps, and 7.00 15 BSW
tires. Diplomat adds: Vinyl interior trim. Convert-
ible adds: Power top. Wagons add: 7.60 15 BSW
tires. Eight passenger sedan adds: Two rear compart-
ment jump seats, reverse-hinged rear doors, and 8.20
15 BSW tires.
1951 Ford 344

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Coupe, 6-p. D-42 $2,132 +11.45% 3320 NA* NA
Coronet 2-Door Diplomat Hardtop, 6-p. D-42 $2,478 +11.47% 3515 NA* NA
Coronet 2-Door Convertible, 6-p. D-42 $2,568 +10.31% 3575 NA* NA
Coronet 4-Door Sedan, 6-p. D-42 $2,148 +11.47% 3415 NA NA
Coronet 4-Door Sedan, 8-p. D-42 $2,916 +11.43% 3935 NA* NA
Coronet 4-Door Sierra Station Wagon, 6-p. D-42 $2,768 +11.43% 3750 NA* NA
TOTALS Avg. Price $2,502 +8.96% Production NA* NA
*For body style production totals for 19511952, see 1952 Dodge section. Meadowbrook and Coronet 4-Door Sedan production records were kept combined for 19511952.
The total is included under Meadowbrook in the 1952 Dodge section.

FORD
For 51 ... Ford steps ahead!

A facelift and rearranging of trim brought new life to trols on a new Safety-Glow instrument panel. The fore-
the body design first introduced in 1949. A new dual spin- going terms, in general, defined the better lighting from the
ner grille gave a wider look from the front. Ford also man- new instrument panel, which placed all gauges in front of
aged to get a 2-Door Hardtop model to market in the form the driver, and a hooded section of the dash covering the
of the Custom DeLuxe 2-Door Victoria Hardtop. Follow- gauges that extended beyond the center point of the car, to
ing the successful formula used by General Motors and just short of the glove compartment. A unique feature of
Chrysler, the new car was in essence a convertible with a the speedometer was that at night, the speed at which you
steel top affixed. Noteworthy, however, is the fact that the were driving was singled out clearly while the rest of the
Victoria was the only low-priced hardtop offering with a speedometer scale remained dark.
V8 engine as standard equipment. As was true with other As previously mentioned a new Dual Spinner grille,
makes, two-tone paint was very popular on the new hard- consisting of a new center bar and two smaller spinners,
top body style. similar in look to the larger 1949 and 1950 single spinners,
Ford was still running the same 6-cylinder and flat- greatly changed the look of the front end, while most of the
head V8 engines with no increases in horsepower ratings remaining pieces still appeared similar. A new dual-winged
since 1947. However, that did not mean that its engineer- hood ornament was also introduced, and round parking
ing department was resting on its laurels. Debuting for the lamp/turn signal units replaced the rectangular style.
new model year was the Ford-O-Matic, Fords first ever Around back, new Tell-tale taillight lenses featuring two
automatic transmission. The new transmission was of a cone shaped protrusions mimicked the Dual Spinner
two-speed design, with torque converter and an interme- grille theme. Deck lids now featured counter-balanced
diate starting gear, which created operating performance hinges and a key-operated release. On the body sides, trim
similar to that of a three-speed automatic. Other chassis was similar to prior years, and all model designations ap-
changes included new suspension components, brakes, and peared on the front fender. The Crestliner received a new
the adoption of 15 inch tires for the entire Custom DeLuxe variation of trim, as it now used the full-length molding of
series. the Custom DeLuxe and its upper molding stopped where
Inside a newly revised Luxury Lounge interior fea- it met the full-length molding just in front of the rear
tured color matched carpeting, Color-Keyed Fordcraft wheels. The entire area below this trim was painted in a sec-
fabrics, new steering wheel and full circle horn rings and a ond color, and the vinyl covered top and ribbed rear fender
new Chanalited instrument cluster with Glow cup con- skirts continued to be special features.
 345 1951 Ford

Custom DeLuxe Country Squire

2-Door Station Wagon Custom DeLuxe 2-Door Crestliner Sedan

Custom DeLuxe 4-Door Sedan

DeLuxe 2-Door, 3-passenger Business Coupe

Model year production: 1,013,381, down 16.22% from 1950. Serial number identification: Ten-digit number located on
Domestic market share: 17.43% (2nd place).
Base price range: $1,424 to $2,168.
right front frame and on right side of dash under hood, and
read as follows: First digit indicates engine installation, H 1
Ford average base price: $1,761, up 8.22%.
Introduction date: November 1950.
for 6-cylinder and B for 8-cylinder. Second digit indicates
model year (1 = 1951). Third and fourth digits indicate as-
9
Assembly plants: Atlanta, GA (AT); Buffalo, NY (BF);
Chester, PA (CS); Chicago, IL (CH); Dallas, TX (DL);
sembly plant code from above. Remaining digits are se-
quential with beginning number of 100001 and ending
5
Dearborn, MI (DA); Edgewater, NJ (EG); Kansas City,
MO (KC); Long Beach, CA (LB); Louisville, KY (LU);
number as follows in the chart below. The serial numbers
are not duplicated between engine codes: as an example
1
Memphis, TN (MP); Norfolk, VA (NR); Richmond, CA 151452 is the last serial number of a 6-cylinder car built in
(RH); Somerville, MA (SR); and Twin Cities (St. Paul), Atlanta, and 151602 is the last V8 model built in Atlanta.
MN (SP). Note that a letter P prefixing the assembly plant Numbers from 151453 through 151602 would have all been
code indicates a 255 CID V8, 110-hp, special engine in- V8 cars.
stalled for law enforcement agencies.

Highest Serial Numbers by Assembly Plant and Engine

Assembly plant 6-cylinder (Code H) V8 (Code B)
Atlanta, GA (AT) 151452 151602
Buffalo, NY (BF) 153361 153381
Chester, PA (CS) 163633 162631
Chicago, IL (CH) 217416 217415
Dallas, TX (DL) 154981 154984
Dearborn, MI (DA) 261143 261164
Edgewater, NJ (EG) 169195 169208
Kansas City, MO (KC) 157213 157224
Long Beach, CA (LB) 149837 149838
Louisville, KY (LU) 145506 145508
Memphis, TN (MP) 155490 155494
Norfolk, VA (NR) 137567 137664
Richmond, CA (RH) 154288 154253
Somerville, MA (SR) 147468 147472
Twin Cities (St. Paul), MN (SP) 159782 159806

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom DeLuxe
226 CID, 1-bbl., L-head, 6-cyl. 6.7:1 95 3-speed manual S S
Overdrive $96 $96
Ford-O-Matic Drive $164 $164
1951 Ford 346
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom DeLuxe
239 CID, 2-bbl., L-head, V8 6.75:1 100 3-speed manual $79* $84
Overdrive $175* $180
Ford-O-Matic Drive $243* $248
*Pricing for the Business Coupe is $13 higher than the sedans. The V8 engine is standard on the Custom DeLuxe convertible, Victoria 2-Door Hardtop, and Crest-
liner 2-Door Sedan. Overdrive is $96 extra, and Ford-O-Matic $164 extra.

Major Options
DeLuxe Custom DeLuxe
Heater $45 $45
Heater and defroster $70 $70
Options common to most models. Items
Electric clock $15 $15 may be standard equipment, optional at
Radio $85 $85 different pricing, or unavailable on cer-
Radio antenna $ $ tain models. This chart is only a guide.
Hubcaps $ $
Wheel trim rings $ $
White sidewall tires $25 $25

Paint Colors
Code Code
Culver Blue Metallic M14447 Carnival Red Metallic M2J-43
Coral Flame M1722 Sportsman Green over Black *
Alpine Blue M14448 Greenbrier Green over Black *
Mexicali Maroon Metallic M14453 Hawaiian Bronze Metallic over Dark
Sea Island Green Metallic M14555 Brown *
Sherman Blue M14285 Silvertone Gray over Alpine Blue *
Hawthorne Green Metallic M14345 Black over Sea Island Green Metallic *
Silvertone Gray M14197 Sea Island Green Metallic over
Sportsman Green M14346 Greenbrier Green *
Black M1724 Sandpiper Beige over Hawaiian
Greenbrier Green M14449 Bronze Metallic *
Hawaiian Bronze Metallic M14200 Black over Sportsman Green *
Dark Brown M14330 *Two-tones use codes of individual colors, and are exclusive to Victoria and
Sandpiper Beige M2J-16 Crestliner models.

DeLuxe
Its built for the years ahead!

Nameplate year of origin: 1930. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 114.0"
Percentage of divisions sales volume: 21.77%.
Length 196.4"
Primary competition: Chevrolet Special and Plymouth Concord. Width 72.9"
Notable changes: Revised grille and trim and detail changes. Height 62.8"
Major standard equipment: Broadcloth or mohair upholstery, left front Legroom front 40.0"
door armrest, rear seat armrests, front and rear floor covering, horn Legroom rear 41.2"
button, rubber front and rear window moldings, front fender stainless Headroom front 35.1"
trim, and 6.00 16 BSW tires. Headroom rear 35.3"
Cargo capacity (cu. ft.) 22.9
Fuel capacity (gals.) 17.0
 347 1951 Ford

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Coupe, 3-p. 72C $1,424 +6.91% 2960 20,343 -42.08%
DeLuxe 2-Door (Tudor) Sedan, 6-p. 70 $1,522 +6.88% 3023 146,010 -46.97%
DeLuxe 4-Door (Fordor) Sedan, 6-p. 73 $1,573 +6.93% 3089 54,265 -30.33%
TOTALS Avg. price $1,506 +6.91% Production 220,618 -43.19%

Custom DeLuxe
You can pay more, but you cant buy better!

Nameplate year of origin: 1949 (1950 as Custom DeLuxe designation). Measurements

Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 78.23%. Cars Wagon
Primary competition: Chevrolet DeLuxe, Nash Statesman, Plymouth Wheelbase 114.0" 114.0" 1
Cambridge, and Studebaker Champion.
Notable changes: Revised grille and trim and detail changes.
Length
Width
196.4"
72.9"
208.0"
72.9" 9
Major standard equipment: Broadcloth or mohair upholstery, dual front
and rear armrests, assist straps, automatic interior courtesy lighting,
Height
Legroom front
62.8"
40.0"
NA
40.0" 5
front mat and rear floor carpeting, stainless front, rear and side win-
dow surround moldings, lower body stainless trim, and 6.70 15 BSW
Legroom rear
Headroom front
41.2"
35.1"
NA
35.1"
1
tires. Crestliner adds: Specific interior and exterior trim. Convertible Headroom rear 35.3" NA
adds: Leather and Bedford cord upholstery and hydraulic power top. Cargo capacity (cu. ft.) 22.9 NA
Station wagon adds: Leather front seat and vinyl rear seat upholstery, Fuel capacity (gals.) 17.0 19.5
metal spare tire cover and tire mounted on tailgate.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom DeLuxe 2-Door Club Coupe, 5-p. 72C $1,615 +6.88% 2995 53,263 -37.42%
Custom DeLuxe 2-Door (Tudor) Sedan, 6-p. 70B $1,615 +6.88% 3023 317,869 -20.15%
Custom DeLuxe 2-Door (Tudor) Crestliner Sedan,
6-p. 70C $1,883 +5.85% 3041 8,703 -50.55%
Custom DeLuxe 2-Door Victoria Hardtop, 6-p. 60 $2,059 NEW 3188 110,286 NEW
Custom DeLuxe 2-Door Convertible, 6-p. 76 $2,084 +6.98% 3268 40,934 -18.62%
Custom DeLuxe 4-Door (Fordor) Sedan, 6-p. 73B $1,666 +6.93% 3089 232,691 -5.86%
Custom DeLuxe 2-Door Country Squire Station
Wagon, 8-p. 79 $2,168 +2.70% 3550 29,017 +26.55%
TOTALS Avg. price $1,870 +7.70% Production 792,763 -3.46%
1951 Frazer 348

FR AZER
The Handcrafted 1951 Frazer ... Pride of Willow Run!

For what would prove its last year of production, the The front edges of the front fender slanted down and
Frazer was given a complete restyle, but it was not shared back from the headlamps, again like the 19491951 Stude-
with the restyled Kaiser, making the 1951 Frazer a unique baker. The top edge of the front fender blended into the
and rare model. Frazer also added two new body styles, the cowl and door areas, with a beltline crease that was bumped
Frazer Vagabond and the Manhattan 4-door hardtop sedan. up a few inches just behind the rear door, creating a new
Both were first introduced in the 1949 Kaiser line. raised rear quarter panel line. Atop the end of the rear
The Vagabond, with a sedan profile and a rear hatch, fender was a new taillamp visible from the rear, sides, and
combined sedan styling with the utility of a station wagon, above. The rear quarter panel end below the taillamp was
which was just beginning to gain in popularity. Chrysler, vertical, and canted slightly forward as it went down to
DeSoto and Packard also produced comparable body styles, meet the bumper. This would be the closest thing to a tail-
differing in concepts. But by 1951 the body style was los- fin that Frazer would have.
ing favor with buyers who preferred the improving style The body sides for the first time gained new feature
and features of the traditional station wagon. Frazers ver- lines that helped give the new cars a longer, lower look. The
sion was unique in that it featured a lower rear panel that front fender carried a single crease that began at the chrome
swung down, like a contemporary station wagons tailgate, headlamp bezel and ended just short of the front door. The
while the rear window and top portion of the trunk lid rear quarter panel carried a similar crease beginning just aft
opened upwards, like a hatchback on later model cars. Stan- of the rear door, and ending just below the taillamp. The
dard features of the Vagabond included heavy-duty springs front wheel openings had a lip, something not seen on many
and shocks, fold-down rear seatbacks with vinyl seat cov- American cars until the mid1950s and 1960s. The rear
ers, and revised license plate mount and rear bumper guards wheel opening also had a lip that began at the rocker panel
to accommodate the tailgate being lowered. It is surpris- on the front side, went over the top of the wheel opening,
ing that the body style would be introduced on the 1951 and continued as a crease straight back to the end of the
Frazer when Kaiser had had only minor success with its rear quarter panel. Series designations in chrome script on
1949 versions, the Kaiser Traveler and DeLuxe Vagabond. the back doors were seen on all models with Frazer on the
The new Manhattan body style was the 4-door hard- base sedan, Vagabond on that model, and Manhattan
top sedan. Based on the 4-door convertible body intro- on both models in that series. A chrome rocker panel mold-
duced in 1949, the new model was not a true hardtop, as it ing capped of the new look.
still retained a center B-pillar though it was fashioned of The greenhouse areas of the 4-door sedan and
glass framed in a chrome-plated metal framework, and Vagabond were quite similar to, if not the same as, the
there was still a chrome framework to hold the door win- 19471950 Frazer models. However, a new interior design
dows in place. Unique to the Frazer sedan was a nylon cov- and fabrics were introduced. A new instrument panel de-
ered metal top, giving the car an exclusive, upscale look, sign used two large round dials in front of the driver for all
mimicking a convertible top in the upright position. the important gauges. Towards the center was a smaller
An all-new front end imitated the popular look of the round dial for other controls, and the radio mounted in the
1949 Studebaker. The new grille was a massive chrome de- center with a square chrome speaker grille in the center. The
sign that looked like an out-of-proportion airplane pro- glove box was on the right side. A wide array of two-tone
peller. The top blade carried the Frazer crest and was arched upholstery combinations was offered, along with plenty of
in a shape that matched the curve of the dome of the hood. chrome trim.
The side blades ended just inside the headlamps, and the Power continued to come from the 226.2 CID 6-
bottom blade curved down and back, ending behind the cylinder engine, now dubbed the Supersonic Six. New for
bumper. Below the two side blades were two smaller grille the year was General Motors famed Hydra-Matic auto-
bars which each held a round parking lamp at the outside matic transmission, optional on the Frazer series and stan-
end. New bullet-shaped bumper guards sat on the two- dard on the Manhattan series. Most other chassis and pow-
step style bumper. ertrain features continued into 1951 unchanged.
 349 1951 Frazer
Even as Kaiser-Frazer Corporation was realizing that ing entry in the upper-medium price field at its introduc-
the Frazer would have to be discontinued due to declining tion. History might have been different if Kaiser-Frazer had
sales, a replacement was in production at the opposite end had funding available to create more modern styling and
of the price and size spectrum. The replacement was the build V8 engines. It might have become a real competitor
compact Henry J, introduced six months after the 1951 for Buick and Chrysler.
Frazer line was introduced. The Frazer had been a promis-

Manhattan 4-Door Hardtop Sedan

Manhattan 4-Door Convertible

1
9
5
Frazer 4-Door Sedan Manhattan 4-Door Sedan interior
1
Model year production: 10,071, up 269.42% from 1950. Serial number identification: Eight to nine-digit code on
Domestic market share: 0.17% (20th place). plate located on left front door hinge pillar. First digit is F
Base price range: $2,359 to $3,075. for Frazer. Second and third digits indicate model year (51 =
Frazer average base price: $2,727, down 1.26%. 1951). Fourth digit denotes series number: 5 is Frazer and 6
Introduction date: March 1950. is Manhattan. Remaining digits are sequential serial num-
Assembly plants: Willow Run, MI. bers as follow in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Frazer F515 1001 10951
Manhattan F516 1001 1283

Powertrains
Compression
Engine Ratio Gross HP Transmission Frazer Manhattan
226.2 CID Supersonic, 2-bbl., L-head, 6-cyl. 7.3:1 115 3-speed manual S -
Overdrive $96 -
Hydra-Matic automatic $159 S

Major Options
Frazer Manhattan Frazer Manhattan
Heater and defroster $ $ Full wheel covers S S
Radio and antenna $ $ White sidewall tires $ $
Clock $ S Options common to most models. (S = Standard equip-
Fog lamps $ $ ment) Items may be standard equipment, optional at dif-
Stainless steel wheel trim rings $ S ferent pricing, or unavailable on certain body styles. This
chart is only a guide.
1951 Frazer 350

Paint Colors
Code Code
Caribbean Coral Metallic 65, 195, 577 Mineral Gray over Mariner Gray 375, 370
Garden Green Metallic 76, 265, 573 Saddle Bronze Metallic over Mariner Gray 241, 370
Horizon Blue 78, 130, 592 Cardinal Maroon over Mariner Gray 110, 370
Blue Satin 79, 330, 579 Garden Green Metallic over Aloha Green 265, 390
Oakwood Brown Metallic 80, 335, 572 Crystal Green over Aloha Green 345, 390
Ceramic Green 81, 355, 574 Saddle Bronze Metallic over Aloha Green 241, 390
Tropical Green Metallic 84 Mariner Gray over Blue Satin 370, 330
Cardinal Maroon 110, 597 Blue Satin over Mariner Gray 330, 370
Onyx Black 140, 584 Horizon Blue over Mariner Gray 130, 370
Crystal Green 150, 582 Onyx Black over Mariner Gray 140, 370
Cape Verde Green Metallic 325, 572 Bermuda Tan Metallic over Blue Satin 220, 330
Arena Yellow 360, 570 Claypipe Gray over Blue Satin 231, 330
Mariner Gray 370, 578 Flax over Blue Satin 32, 330
Mineral Gray 375, 580 Mariner Gray over Onyx Black 370, 140
Aloha Green 390, 569 Caribbean Coral Metallic over Mariner Gray 195, 370
Pasadena Yellow 391 Cape Verde Green Metallic over Ceramic Green 325, 355
Tropical Green Metallic over Aloha Green 550 Crystal Green over Ceramic Green 345, 355
Caribbean Coral Metallic over Mariner Gray 616 Mineral Gray over Mariner Gray 375, 140
Mariner Gray over Mineral Gray 617 Mariner Gray over Cardinal Maroon 370, 110
Onyx Black over Cardinal Maroon 618 Claypipe Gray over Cardinal Maroon 231, 110
Mariner Gray over Blue Satin 619 Doeskin over Cardinal Maroon 290, 110

Frazer
The handcrafted Frazer establishes new styling
and a new concept of value in the fine car field!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1951.
Wheelbase 123.5"
Percentage of divisions sales volume: 97.19%.
Length 211.4"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 72.9"
Hudson Super, Kaiser DeLuxe, Nash Ambassador, and Oldsmobile Height 64.5"
Super 88. Legroom front 40.0"
Notable changes: Completely restyled. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, automatic Headroom front 37.3"
dome lights, rubber floor covering with carpeted inserts, custom dash- Headroom rear 36.5"
board and window control knobs/handles, door armrests, dual sun vi- Cargo capacity (cu. ft.) 25.3
sors, dual windshield wipers, stainless steel exterior window divider Fuel capacity (gals.) 21.0
trim, rocker panel molding, hood emblem, front bumper guards, small
hubcaps with wheel trim rings, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY*
Frazer 4-Door Sedan, 6-p. F5151 $2,359 -1.50% 3456 6,874 +202.11%
Frazer 4-Door Vagabond Sedan, 6-p. F5155 $2,399 NEW 3556 2,914 NEW
TOTALS Avg. Price $2,379 -0.67% Production 9,788 +330.18%
*Change from LY is based on estimated 1950 Frazer production.
 351 1951 Henry J

Manhattan
The Frazer Manhattan is the ultimate in motor car luxury!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1951.
Wheelbase 123.5"
Percentage of divisions sales volume: 2.81%.
Length 211.4"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 72.9"
Saratoga, Lincoln, and Packard Series 250. Height 64.5"
Notable changes: Completely restyled. Legroom front 40.0"
Major standard equipment: Broadcloth and leather interior trim, rear Legroom rear 40.0"
seat center armrest, full floor carpeting, automatic dome lights, deluxe Headroom front 37.3"
steering wheel, custom chrome instrument panel trim, door armrests, Headroom rear 36.5"
dual sun visors, dual windshield wipers, stainless steel exterior window Cargo capacity (cu. ft.) 25.3
trim, wide rocker panel molding, hood emblem, four front bumper Fuel capacity (gals.) 21.0
guards, full wheel covers, chrome wheel trim rings, and 7.10 15 BSW
tires. Convertible adds: Leather interior and power top.
1
9
Models Available 5
Model No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY* 1
Manhattan 4-Door Hardtop Sedan, 6-p. F5161 $3,075 NEW 3771 152 NEW
Manhattan 4-Door Convertible, 6-p. F5162 $3,075 -6.68% 3941 131 +1308.60%
TOTALS Avg. Price $3,075 +4.41% Production 283 +169.41%
*Change from LY is based on estimated 1950 Frazer Manhattan production.

HENRY J
The Henry J ... most important new car in America!

Believing that there was a market for truly basic trans- other Kaiser product. The Henry J was a two-door fastback
portation, not unlike that once offered by the Model T, design, with body styling that resembled the waning Frazer
Henry J. Kaiser set about to introduce just such a car. more than Kaiser. The shape of the front end was akin to
Wanting to price the car within easy reach of any buyer who that of the Frazer, with the raised center section and front
could not afford a traditional car, Kaiser wanted to make fender edges that were canted rearward from the top down.
the car as affordable as possible, and that meant only the A horizontal grille bar filled the lower opening side to side,
necessities would be standard equipment, and only a few with a round parking lamp at each end, and a vertical bar
convenience items were optionally available. The result was ran up from the center and into the raised section of the
the compact Henry J, a lightweight car for basic, econom- grille opening. A simple wraparound style bumper was used
ical transportation. front and rear, and the front did not use a bumper pan,
Styling of the new compact car was different from any leaving the bumper brackets exposed.
1951 Henry J 352
A three-section bodyside crease was used on the body- A flat instrument panel used a rectangular gauge cluster
sides. The first section was on the front fender running mounted directly over the steering column, containing all
from the chrome headlamp bezel to the rear edge of the of the gauges. In the center was an area for the optional
fender. A second crease, about 8 inches from the lower edge radio speaker, and to the right was a trapezoidal shaped
of the body, ran from the front wheel opening lip straight glove box with the Henry J name in script on the door.
back to the rear crease. The rear crease was really a fender Below the instrument panel were the ignition switch, park-
kick-up line that started near the bottom front edge of ing brake lever and light controls by the driver, the op-
the rear wheel opening, slanting forward slightly to a tional radio hung below in the center, and the optional
point midway up the bodyside, just behind the door, then heater hung below the glove box. It wasnt very pretty, but
made a sharp turn and ran straight back to the rear fender it was simple and functional. Upholstery was of tough
end. vinyl-weave upholstery, which also covered the door pan-
The greenhouse area used tall windows, giving the els.
compact car an airy feeling with the best visibility of any A fold-down rear seat provided extraordinary luggage
compact currently on the market. A beltline crease was cre- capacity for a compact car, with 6 feet of length and a total
ated from the top of the front fender, gradually sloping 51 cubic feet of space, plus space for the spare tire. How-
downward as it neared the end of the front door, and then ever, the space, and the spare tire, were only accessible from
quickly curving upwards, then back to form the line top of the passenger doors unless an optional trunk lid opening
the rear fender. A slight bump on the end of the rear fender was ordered.
created a tailfin appearance. Part of the basic transporta- The Henry J would be unique among the American-
tion idea was that frills like taillamps, backup lamps and made compact cars of the 1950s. The Rambler was by far
even a trunk lid opening were optional equipment. the most popular of all of them, but it was far better
The economy theme was highlighted by the use of equipped and seemed more sophisticated than the rather
small, economy-size engines. A 134.2 CID 4-cylinder and plain Henry J. The Crosley was a smaller offering, but was
a 161 CID 6-cylinder engine were sourced from Willys- really only suitable for city use rather than any length of
Overland, both rugged, dependable powerplants with highway travel, whereas the Henry J could be considered
proven performance in the Willys Jeep. The Henry J en- suitable for cross-country travel. The forthcoming Willys
gines were mated to a standard 3-speed manual transmis- Aero would be a slightly larger car that was also less basic
sion, with overdrive optional to further enhance the econ- than the Henry J, and would offer a 4-door model. How-
omy. ever, the Henry Js first season would turn out to be a suc-
Basic simplicity carried into the rather stark interior. cess from any point of view.

2-Door Sedan

Model year production: 78,383, new model. Serial number identification: Eight to ten digit code on plate
Domestic market share: 1.35% (17th place). located on left front door hinge pillar. First digit is assembly
Base price range: $1,363 to $1,499. plant code from above. Second digit is K for Kaiser. Next
Henry J average base price: $1,431. two digits denote year: 51 = 1951. Fifth digit is series num-
Introduction date: September 1950. ber: 3 is Henry J and 4 is DeLuxe. Remaining digits are se-
Assembly plants: Willow Run, MI (none); Long Beach, CA quential serial numbers as follow in chart below.
(A); Jackson, MI (B); and Portland, OR (C).
 353 1951 Henry J

Serial Numbers by Series

Series Series code Beginning Ending
Henry J K513 1001 40876
DeLuxe K514 1001 46029

Powertrains
Compression
Engine Ratio Gross HP Transmission Henry J DeLuxe
134.2 CID Supersonic, 1-bbl., L-head, 4-cyl. 7.0:1 68 3-speed manual S -
Overdrive $96 -
161 CID Supersonic, 1-bbl., L-head, 6-cyl. 7.0:1 80 3-speed manual - S
Overdrive - $96

Major Options Paint Colors

Heater and defroster $ Code
Radio
Directional signals
$
$ Caribbean Coral Metallic 65, 195, 577 1
Opening trunk lid
Front bumper guards
$
$
Garden Green Metallic
Horizon Blue
76, 265, 573
78, 130, 592 9
Rear bumper guards
Stainless steel wheel trim rings
$
$
Blue Satin
Oakwood Brown Metallic
79, 330, 579
80, 335, 572 5
Full wheel covers
White sidewall tires
$
$
Ceramic Green
Tropical Green Metallic
81, 355, 574
84
1
Cardinal Maroon 110, 597
Options common to most models. Onyx Black 140, 584
Items may be standard equipment, op-
tional at different pricing, or unavail- Crystal Green 150, 582
able on certain body styles. This chart Cape Verde Green Metallic 325, 572
is only a guide. Arena Yellow 360, 570
Mariner Gray 370, 578
Mineral Gray 375, 580
Aloha Green 390, 569
Pasadena Yellow 391
Paint colors above are all single-tone selections offered by
Kaiser.

Henry J
The new family car for America!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 100.00%.
Length 174.5"
Primary competition: Crosley and Nash Rambler. Width 70.0"
Notable changes: All-new series. Height NA
Major standard equipment: Vinyl plaid weave interior trim, front rub- Legroom front 42.3"
ber floor covering, two-spoke steering wheel, black rubber window Legroom rear 35.6"
surrounds, small hubcaps, and 5.90 15 BSW tires. DeLuxe adds: Six- Headroom front 35.8"
cylinder engine. Headroom rear 35.6"
Cargo capacity (cu. ft.) 19.0*
Fuel capacity (gals.) 13.0
*51 cubic feet with rear seat folded down.
1951 Hudson 354

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Henry J 2-Door Sedan, 5-p. 513 $1,363 NEW 2293 37,363 NEW
Henry J DeLuxe 2-Door Sedan, 5-p. 514 $1,499 NEW 2341 41,020 NEW
TOTALS Avg. Price $1,431 NEW Production 78,383 NEW

HUDSON
Hudson for 51! In 4 Matchless Series!

For Hudson, 1951 was an important year in several re- Hudson finally added a fully automatic transmission
spects. Most importantly, flying in the face of competition for part of the line this season, with the introduction of the
that had modern, high-compression, overhead-valve V8 General Motors-built Hydra-Matic transmission, a popu-
engines entering the market each year, Hudson produced lar choice for several of the smaller automobile companies
a high-performance L-head 6-cylinder engine. Introduced early in the automatic transmissions history. This durable
in a new series named the Hornet, the new engine quickly transmission was available only in the Hornet and Com-
put the spotlight back onto Hudson, with a Hornet win- modore series. Aside from the previously mentioned new
ning 12 of the 41 NASCAR Grand National races in 1951. H-145 engine, there were few other powertrain changes.
Also, this season saw the introduction of a fully automatic As for styling, the main changes were seen at the front
transmission, discussed later, and the first 2-door hardtop end. A new grille featured a top and center grille bar that
body style from Hudson, the Hollywood Hardtop, in- arched down to meet the bottom bar. It carried a form of
troduced late in the model year in all but the entry-level Hudsons triangle in the center, this year with an illumi-
Pacemaker Custom series. This year was also important in nated medallion at the top of the triangle on the upper
that it would end up being Hudsons second highest sales grille bar. Rectangular parking lamp and turn signal units
year, and model year production run, since the end of were placed in a chrome bezel between the end of the upper
World War II. At the same time, market share also went bar and the bottom bar. Most other exterior styling features
back above 2 percent. Unfortunately, it was a height never continued as in 1950.
to be reached again, unbeknownst to anyone inside Hud- Interiors received a redesigned instrument panel, fea-
son at the time. turing a fabric-covered top pad, and the gauge cluster re-
Series names were revised, with the suffix Custom turned to a position in front of the driver, above the steer-
added to each of the existing lines. There was now the Pace- ing column. Most models had instrument panels done in a
maker Custom, Super Six Custom, and the Commodore leather grain finish with chrome surrounding the gauges.
Custom, alongside the new Hornet. The Super was no Teleflash signals, later commonly referred to as idiot
longer available with an 8-cylinder engine, leaving the lights, were introduced, supplementing actual gauges. This
Commodore Eight Custom as the only 8-cylinder Hudson would become a somewhat common feature on many other
available. It is interesting to note that the Hornet with its automotive brands, until someone had the bright idea that
high-performance 6-cylinder engine was priced the same as the warning light could replace the gauge. Fortunately that
the 8-cylinder Commodore, upon which the Hornet was was a short-lived practice for most manufacturers.
based, and the Hornet was considered to be the new top-
of-the line Hudson.
 355 1951 Hudson

Hornet 2-Door Brougham Convertible

Pacemaker Custom 2-Door Club Coupe

Super Six Custom 2-Door Club Sedan Super Six Custom 4-Door Sedan

Model year production: 131,922, up 8.65% from 1950. its are series code as in chart below. Remaining digits are se-
Domestic market share: 2.27% (12th place). quential serial numbers beginning with 1001 and ending as
Base price range: $1,964 to $3,099. follows in chart below. Examples: 4A1001 is a 1951 Hudson
Hudson average base price: $2,503, up 15.89%.
Introduction date: October 1950.
Pacemaker Custom Six, serial number 1001; 7A132915 is a
1951 Hudson Hornet Six, serial number 132915. Being the
1
Assembly plants: Detroit, MI.
Serial number identification: Six to eight digit codes on
highest serial number, this would have been the last 1951
Hudson built.
9
plate located on right front door hinge pillar. First two dig- 5
1
Series Series code Ending
Pacemaker Custom Six 4A 132072
Super Six Custom 5A 132246
Commodore Six Custom 6A 132586
Hornet 7A 132915
Commodore Eight Custom 8A 132028

Powertrains
Compression Pacemaker Super Six Commodore Commodore
Engine Ratio Gross HP Transmission Custom Custom Six Custom Eight Custom Hornet
232 CID Pacemaker Six, 6.7:1 112 3-speed manual S - - - -
2-bbl., L-head, 6-cyl. Overdrive $100 - - - -
Drivemaster $98 - - - -
Super-Matic drive $158 - - - -
262 CID Super-Six, 6.7:1 123 3-speed manual - S S - -
2-bbl., L-head, 6-cyl. Overdrive - $100 $100 - -
Drivemaster - $98 $98 - -
Super-Matic drive - $158 - - -
Hydra-Matic automatic - - $158 - -
308 CID H-145, 7.2:1 145 3-speed manual - - - - S
2-bbl., L-head, 6-cyl. Overdrive - - - - $100
Drivemaster - - - - $98
Hydra-Matic automatic - - - - $158
254 CID Super-Eight, 6.7:1 128 3-speed manual - - - S -
2-bbl., L-head, 8-cyl. Overdrive - - - $95 -
Drivemaster - - - $105 -
Hydra-Matic automatic - - - $199 -
1951 Hudson 356

Major Options
Pacemaker Super Hornet Commodore
Weather Control heater $64 $64 $64 $64 Options common to most models. (
Radio and antenna $84 $84 $84 $84 = Not Available, S = Standard equip-
Electric clock $17 $17 S S ment) Items may be standard equip-
ment, optional at different pricing, or
Power windows (convertible only) - $70 S S unavailable on certain body styles.
Wheel trim rings $13 $13 - - This chart is only a guide.
Full wheel covers $10 $10 S S
White sidewall tires $ $ $ $

Paint Colors
Code Code
Pacific Blue B-59 French Gray RR-72
Admiral Blue B-87 Jefferson Green Metallic S-62
Dark Platinum Metallic CC-66 Bali Blue over Admiral Blue J-45
Neptune Blue Green CC-82 Admiral Blue over Corinthian
Northern Gray Metallic G-60 Cream N-85
Dark Maroon Metallic HN-58 Burgundy Maroon over French
Burgundy Maroon HN-83 Gray RD-84
Black K-5 Jefferson Green Metallic over
Toro Red M-64 Corinthian Cream RJ-86
Naples Green Metallic P-63 Two-tone combinations available at extra cost.
Newport Gray Metallic Q-61

Pacemaker Custom
Americas lowest-priced big car!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1954.
Wheelbase 119.0"
Percentage of divisions sales volume: 26.15%.
Length 201.5"
Primary competition: Buick Special, Dodge Coronet, Mercury, Nash Width 77.1"
Statesman, Oldsmobile 88, and Studebaker Commander. Height 60.4"
Notable changes: Revised name, new grille, and trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped weave cord upholstery with Dura- Legroom rear 38.0"
Fab trim, embossed front and rear rubber floor mats, front seat-back Headroom front 38.8"
pocket, 18 inch two-spoke steering wheel, dual sun visors, front dome Headroom rear 37.3"
lamp, manual latch front door vent windows, stainless steel front and Cargo capacity (cu. ft.) 23.8
side window surrounds, chrome rocker panel molding, illuminated Fuel capacity (gals.) 20.0
grille medallion, hood ornament, small hubcaps, and 7.10 15 BSW
tires. Convertible adds: Leather and cloth upholstery and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Pacemaker Custom 2-Door Coupe, 3-p. 4A $1,964 +8.75% 3380 34,073* -42.48%*
Pacemaker Custom 2-Door Club Coupe, 6-p. 4A $2,145 +10.97% 3410 NA* NA*
Pacemaker Custom 2-Door Brougham Coupe,
6-p. 4A $2,102 +9.94% 3430 NA* NA*
Pacemaker Custom 2-Door Brougham
Convertible, 6-p. 4A $2,642 +8.81% 3600 425 -77.21%
Pacemaker Custom 4-Door Sedan, 6-p. 4A $2,145 +10.97% 3460 NA* NA*
TOTALS Avg. Price $2,200 +9.85% Production 34,498 -44.14%
*Production records not kept by body style, except for convertible models. Price comparisons made to 1950 Pacemaker, and production comparisons made to entire 1950
Pacemaker (base and DeLuxe trim level) series.
 357 1951 Hudson

Super Six Custom

A car that will fill you with pride of ownership!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 17.08%.
Length 208.1"
Primary competition: DeSoto DeLuxe, Kaiser Special, Nash Ambas- Width 77.1"
sador, and Oldsmobile Super 88. Height 60.4"
Notable changes: Revised name, new grille, and trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped Bedford cloth upholstery with Legroom rear 38.0"
Dura-Fab trim, front rubber simulated carpet floor mat with rear Headroom front 38.8"
seat carpeting, front seat-back pockets, armrests at all seat ends, 18 Headroom rear 37.3"
inch two-spoke steering wheel, dual sun visors, front dome lamp, Cargo capacity (cu. ft.) 23.8
manual latch front door vent windows, stainless steel front, and side Fuel capacity (gals.) 20.0
window surrounds, chrome rocker panel molding, illuminated grille
medallion, streamlined hood ornament, small hubcaps, and 7.10 15
BSW tires. Convertible adds: Leather upholstery, power top, and 7.60
15 BSW tires. 1
9
Models Available 5
Model No. Base FADP
Change from Shipping Model Year Change from
LY Wt. (lbs.) Production LY
1
Super Six Custom 2-Door Club Coupe, 6-p. 5A $2,287 +8.80% 3525 21,152* +18.45%*
Super Six Custom 2-Door Brougham Coupe, 6-p. 5A $2,238 +8.22% 3535 NA* NA*
Super Six Custom 2-Door Hollywood Hardtop,
6-p. 5A $2,605 NEW 3590 1,100 NEW
Super Six Custom 2-Door Brougham Convertible,
6-p. 5A $2,827 +7.57% 3720 282 -39.22%*
Super Six Custom 4-Door Sedan, 6-p. 5A $2,287 +8.65% 3565 NA* NA*
TOTALS Avg. Price $2,449 +10.02% Production 22,534 +22.99%
*Production records not kept by body style, except for convertible and hardtop models.

Commodore Custom
Styled and appointed to complement
the finest highway travel in the world!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1948 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 23.67%.
Length 208.1"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 77.7"
Frazer, Lincoln, Oldsmobile 98, and Packard Series 200. Height 60.4"
Notable changes: Revised name, new grille, and trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped cloth upholstery with leather-grained Legroom rear 38.0"
Dura-Fab trim, two-tone rubber front floor covering with carpet-like in- Headroom front 38.8"
serts and rear floor pile carpet, 16 inch wide rear seat center armrest, electric Headroom rear 37.3"
clock, two-tone leather grained instrument panel finish, 18 inch three-spoke Cargo capacity (cu. ft.) 23.8
steering wheel, crank-type front door vent windows, wing-type rear quarter Fuel capacity (gals.) 20.0
ventilation windows (sedans only), stainless steel front, side and rear window
surrounds, chrome rocker panel molding, hood and fender ornaments,
bumper guards, full wheel covers, and 7.10 15 BSW tires. Convertible adds:
Leather upholstery, power windows, power top, and 7.60 15 BSW tires.
1951 Hudson 358

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six Custom 2-Door Club Coupe,
6-p. 6A/8A $2,455* +8.77% 3585 29,343 -27.03%
Commodore Six Custom 2-Door Hollywood
Hardtop, 6-p. 6A/8A $2,780* NEW 3640 1,488 NEW
Commodore Six Custom 2-Door Brougham
Convertible, 6-p. 6A/8A $3,011* +7.19% 3785 392 -65.19%
Commodore Six Custom4-Door Sedan, 6-p. 6A/8A $2,480* +8.72% 3600 NA NA
TOTALS Avg. Price $2,682 +9.49% Production 31,223 -24.47%
*Add $88 for Commodore Eight Custom, model 8A, with 8-cylinder engine. Production records not kept by body style, except for convertible and hardtop models.

Hornet
The fabulous new Hudson Hornet!
Powered by the sensational new H-145 engine!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 33.10%.
Length 208.1"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 77.7"
Frazer, and Oldsmobile 98. Height 60.4"
Notable changes: All-new series, based on Commodore series. Legroom front 43.3"
Major standard equipment: Striped cloth upholstery with leather- Legroom rear 38.0"
grained Dura-Fab trim, two-tone rubber front floor covering with Headroom front 38.8"
carpet-like inserts and rear floor pile carpet, 16 inch wide rear seat cen- Headroom rear 37.3"
ter armrest, electric clock, two-tone leather grained instrument panel Cargo capacity (cu. ft.) 23.8
finish, 18 inch three-spoke steering wheel, crank-type front door vent Fuel capacity (gals.) 20.0
windows, wing-type rear quarter ventilation windows (sedans only),
stainless steel front, side and rear window surrounds, chrome rocker
panel molding, hood and fender ornaments, bumper guards, full wheel
covers, and 7.10 15 BSW tires. Convertible adds: Leather upholstery,
power windows, power top, and 7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Hornet 2-Door Club Coupe, 6-p. 7A $2,543 NEW 3580 41,015* NEW
Hornet 2-Door Hollywood Hardtop, 6-p. 7A $2,869 NEW 3630 2,101 NEW
Hornet 2-Door Brougham Convertible, 6-p. 7A $3,099 NEW 3780 551 NEW
Hornet 4-Door Sedan, 6-p. 7A $2,568 NEW 3600 NA* NEW
TOTALS Avg. Price $2,770 NEW Production 43,667 NEW
*Production records not kept by body style, except for convertible and hardtop models.
 359 1951 Kaiser

K AISER
The 1951 Kaiser ... Triumph of Anatomic Design!

A totally new Kaiser appeared in Kaiser-Frazer show- cluster mounted directly above the steering column was the
rooms for 1951. Built on a five inch shorter wheelbase, the only protrusion to break the lines of the padded top por-
new cars traded the boxy look of their predecessors for sleek tion of the dash. Set in a horizontal strip of chrome below
and very distinctive new styling. Arrow straight lower this were all the heat, ventilation, and other operating con-
bodylines and curves everywhere else gave a look of motion trols. On the passenger side was a new, bin-type glove com-
even when standing still. Designed by Howard Dutch partment, providing easier access to the contents. All of
Darrin, as were the original Kaisers, the new cars were an this was designed to put things within easy sight or reach
immediate hit as witnessed by the model year production of the driver.
of more than 120,000 cars.
From the front, Kaisers looked much wider and lower
Of course, with an all-new car, there were the ex-
pected new upholstery and trim designs. What was most
1
than the prior years. The two large, full-width, horizontal unexpected was the now famous Dragon trim option for 9
grille bars set just above the bumper enhanced the wider
look. A flatter hood with less pronounced front fenders vi-
DeLuxe models. Named Dragon ostensibly because the
heavy vinyl upholstery resembled dragon skin, they would
5
sually lowered the car. Completing the front-end look was be offered in three different series through the model year. 1
a Kaiser logo hood medallion and, a first for Kaiser, a hood The first series were sold through February 1951, the sec-
ornament. Body sides were very much in the slab-sided, ond series were offered from February through April, and
straight-line vein. The only bodyside feature line was at the third series from May through November. Each series
the beltline where the line of the front fender began a slight was unique in its equipment. The first series offered nine
downward slope at the A-pillar, while a line running for- different exterior color combinations, each with a specific
ward from the top line of the rear quarter panel began curv- vinyl interior in one of seven combinations. The second se-
ing down at the C-pillar. The rear panel line crossed over ries cars added a padded vinyl top and were available in
the front line and ended, creating a unique type of V dip three exterior colors with the car being named after each.
below the rear side window. At the back, small taillamps For example, Silver Dragons were painted in Mariner Gray
were fitted vertically on the upper rear fender ends. with a Scarlet red interior. Golden Dragons were painted
The greenhouse area provided the most radical lines in Arena Yellow with black interior trim. Then there was
of the fifties era. The windshield had what could be de- the Emerald Dragon, which was painted Cape Verde Green
scribed as a widows peak, dipping down in the center Metallic and had a green vinyl interior. The third series
where the two-piece curved windshield came together. The cars came only as Jade Dragons, and were painted Tropical
larger rear one-piece curved window aided rearward visi- Green with tan straw colored vinyl upholstery, and also
bility and had a similar but less severe dip. Some sources featured a padded vinyl top.
describe this style as a winged look, but it was more ap- Kaiser added a line of 2-door models this year, but dis-
propriately named the Darrin dip, after the stylist who continued the Virginian 4-door hardtop and DeLuxe con-
penned it. Slender A-pillars slanted rearward far more than vertible models, leaving those body styles as exclusively
Kaisers contemporaries and, together with the new wind- Frazer models, although the Virginian name would return
shield, provided control-tower vision and the best forward on future Kaisers. A two-door business coupe, club coupe
visibility of any 1951 automobile. High-Bridge doors were and sedan were all added, as well as a two-door version of
another Kaiser feature that provided greater ease of access the Traveler utility sedan with its uniquely designed rear
by having the top line arched higher, and the doors open- liftgate. The DeLuxe version of the Traveler also went by
ing a full 75 degrees. These features along with the nu- that name with the Vagabond name moving to the 1951
merous interior features were part of Kaisers Anatomic Frazer version of this model. Also, the left rear doors were
design concept, a car designed to fit the human body. no longer welded shut to accommodate the spare tire, as it
Those Anatomic interior features were many. A fully was now located beneath the trunk floor in all Kaiser mod-
padded instrument panel top was featured on all Kaisers els.
this year. A Direct-View round speedometer and gauge All Kaisers continued to be powered by the smooth
1951 Kaiser 360
performing L-head six-cylinder, renamed the Supersonic as this body design would carry Kaiser through its demise
six for 1951. Newly available as an option was the Hydra- in 1955. Also significant from a corporate standpoint were
Matic automatic transmission. Kaiser was probably wise to the discontinuation of the slow-selling Frazer and the in-
purchase these units, one of the most reliable fully auto- troduction of a new compact car called the Henry J, named
matic transmissions available, from General Motors rather for Henry J. Kaiser. The Henry J was introduced late in
than spend money it did not have on developing an in- 1950, almost halfway through the 1951 model year, and the
house automatic transmission. Frazer was discontinued in November 1951, meaning that
Lastly, it should be pointed out that 1951 was a his- for about a year, Kaiser-Frazer Corporation actually had
toric point in the short life of the Kaiser automobile. Not three separate marketing divisions. While the Frazer auto-
only was it the highest model year production of its nine mobile would be gone, the name would live on in the cor-
years on the market, but it was the only year for a redesign, porate name for about another two years.

DeLuxe 2-Door Sedan

DeLuxe 4-Door Utility Sedan

Model year production: 122,302, up 754.80% from 1950. Serial number identification: Eight to eleven digit code on
Domestic market share: 2.10% (13th place). plate located on left front door hinge pillar. First digit is as-
Base price range: $1,992 to $2,433. sembly plant code from above. Second digit is K for Kaiser.
Kaiser average base price: $2,266, down 7.87%. Next two digits denote year: 51 = 1951. Fifth digit is series
Introduction date: March 1950. number: 1 is Special and 2 is DeLuxe. Remaining digits are
Assembly plants: Willow Run, MI (none); Jackson, MI (B); sequential serial numbers as follows in chart below.
and Portland, OR (C).

Serial Numbers by Series

Series Series code Beginning Ending
Special K511 1001 067256
DeLuxe K512 1001 079757

Powertrains
Compression
Engine Ratio Gross HP Transmission All
226.2 CID Supersonic, 2-bbl., L-head, 6-cyl. 7.3:1 115 3-speed manual S
Overdrive $96
Hydra-Matic automatic $159

Major Options
Special DeLuxe
Heater and defroster $ $
Radio $ $
Electric clock $ $
DeLuxe front and rear bumper guards $ $
Stainless steel wheel trim rings $ S
Full wheel covers $ $
White sidewall tires $ $
Options common to most models. (S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain body
styles. This chart is only a guide.
 361 1951 Kaiser

Paint Colors
Code Code
Caribbean Coral Metallic 65, 195, 577 Mineral Gray over Mariner Gray 375, 370
Garden Green Metallic 76, 265, 573 Saddle Bronze Metallic over Mariner Gray 241, 370
Horizon Blue 78, 130, 592 Cardinal Maroon over Mariner Gray 110, 370
Blue Satin 79, 330, 579 Garden Green Metallic over Aloha Green 265, 390
Oakwood Brown Metallic 80, 335, 572 Crystal Green over Aloha Green 345, 390
Ceramic Green 81, 355, 574 Saddle Bronze Metallic over Aloha Green 241, 390
Tropical Green Metallic 84 Mariner Gray over Blue Satin 370, 330
Cardinal Maroon 110, 597 Blue Satin over Mariner Gray 330, 370
Onyx Black 140, 584 Horizon Blue over Mariner Gray 130, 370
Crystal Green 150, 582 Onyx Black over Mariner Gray 140, 370
Cape Verde Green Metallic 325, 572 Bermuda Tan Metallic over Blue Satin 220, 330
Arena Yellow 360, 570 Claypipe Gray over Blue Satin 231, 330
Mariner Gray 370, 578 Flax over Blue Satin 32,330
Mineral Gray 375, 580 Mariner Gray over Onyx Black 370, 140
Aloha Green 390, 569 Caribbean Coral Metallic over Mariner Gray 195, 370
Pasadena Yellow 391 Cape Verde Green Metallic over Ceramic Green 325, 355
Tropical Green Metallic over Aloha Green 550 Crystal Green over Ceramic Green 345, 355
Caribbean Coral Metallic over Mariner Gray
Mariner Gray over Mineral Gray
616
617
Mineral Gray over Mariner Gray
Mariner Gray over Cardinal Maroon
375, 140
370, 110
1
Onyx Black over Cardinal Maroon
Mariner Gray over Blue Satin
618
619
Claypipe Gray over Cardinal Maroon
Doeskin over Cardinal Maroon
231, 110
290, 110
9
5
1
Special
The 1951 Kaiser Special offers Anatomic design
at remarkably low cost and with unsurpassed value!

Nameplate year of origin: 1947. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 41.48%.
Length 210.4"
Primary competition: Buick Special, Chrysler Royal, DeSoto DeLuxe, Width 74.0"
Dodge Coronet, Mercury, Nash Statesman, Oldsmobile 76, and Stude- Height 60.3"
baker Commander. Legroom front 43.0"
Notable changes: Completely redesigned. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, front rubber floor cover- Headroom front 37.3"
ing and rear carpeting, two-spoke steering wheel, dual sun visors, auto- Headroom rear 36.0"
matic dome lights, black rubber window surrounds, lower body side Cargo capacity (cu. ft.) 18.7*
molding, hood emblem, small hubcaps, and 6.70 15 BSW tires. Trav- Fuel capacity (gals.) 17.0
eler adds: Trunk lid nameplate and special features mentioned in the *104 cubic feet in Traveler with all seats folded
1949 Kaiser introduction (excluding the left rear door/spare tire feature). down.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Special 2-Door Business Coupe, 3-p. K5113 $1,992 NEW 3061 746 NEW
Special 2-Door Sedan, 6-p. K5114 $2,160 NEW 3106 8,166 NEW
Special 2-Door Traveler Sedan, 6-p. K5110 $2,265 NEW 3210 915 NEW
Special 4-Door Sedan, 6-p. K5111 $2,212 +10.88% 3126 39,078 +830.43%
Special 4-Door Traveler Sedan, 6-p. K5115 $2,317 +10.97% 3270 1,829 -41.94%
TOTALS Avg. Price $2,189 +7.23% Production 50,734 +590.26%
*Production change from last year is estimated due to 1949 and 1950 model year production records being combined.
1951 Lincoln 362

DeLuxe
Low, wide and handsome the Kaiser DeLuxe
offers great performance, comfort and safety!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 58.52%.
Length 210.4"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 74.0"
Hudson Super, Nash Ambassador, Oldsmobile 88, and Packard Height 60.3"
DeLuxe Clipper. Legroom front 43.0"
Notable changes: Completely redesigned. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord, Headroom front 37.3"
full floor carpeting, color-keyed interior trim, padded dashboard, au- Headroom rear 36.0"
tomatic dome lights, stainless steel exterior window trim, wide rocker Cargo capacity (cu. ft.) 18.7*
panel molding, hood emblem, front and rear bumper guards, rear Fuel capacity (gals.) 17.0
fender skirts, full wheel covers, and 6.70 15 BSW tires. Traveler adds: *104 cubic feet in Traveler with all seats folded
Trunk lid nameplate and special features mentioned in the 1949 Kaiser down.
introduction (excluding the left rear door/spare tire feature).

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
DeLuxe 2-Door Club Coupe, 6-p. K5127 $2,296 NEW 3111 4,606 NEW
DeLuxe 2-Door Sedan, 6-p. K5124 $2,275 NEW 3151 8,888 NEW
DeLuxe 2-Door Traveler Sedan, 6-p. K5120 $2,380 NEW 3285 367 NEW
DeLuxe 4-Door Sedan, 6-p. K5121 $2,328 +6.06% 3171 56,723 +889.93%
DeLuxe 4-Door Traveler Sedan, 6-p. K5125 $2,433 +6.34% 3345 984 +45.78%
TOTALS Avg. Price $2,342 -12.21% Production 71,568 +928.61%
*Production change from last year is estimated due to 1949 and 1950 model year production records being combined.

LINCOLN
Affirming once again ... Nothing could be finer!

For the third season, there were few changes to be left only five fins atop the center bar. This move left space
found for Lincoln. A new grille and new bodyside trim for a larger parking lamp at each end of the grille. The large
were the most obvious external changes, and only minor front fender chrome trim on the Cosmopolitan was finally
tweaks were made for the interior and powertrain. This replaced by a simpler full-length body side molding. Both
would be the last year for a 3-speed manual or Touch-O- the Lincoln and Cosmopolitan carried a vertical fin at the
Matic overdrive to be offered in a Lincoln, as the Hydra- start of the front fender molding. For the base Lincoln,
Matic would become standard equipment for the 1952 new side trim more closely followed the bodyside crease,
models. with a dip towards the rear edge of the front door. Below
The new grille was of a more open design, with the the dip, to the front side, was a grouping of hash marks.
center bar only running in the space between the redesigned This helped to further distinguish the Lincoln from the
bumper guards, and the main vertical bar eliminated. This Mercury with which it shared bodies. The effect of the trim
 363 1951 Lincoln
changes was to finally give the 1951 Lincoln the more dis- lic or non-metallic paint within the same color. This along
tinctive and appealing look that it deserved. with a new color palette provided a greatly expanded choice
A significant development for Lincoln this year was the of colors. It would also help spark the explosion in the pop-
expansion of its paint color choices. Lincoln was one of the ularity of multi-tone paint combinations.
few manufacturers to offer its customers a choice of metal-

Lincoln 4-Door Sport Sedan Lincoln 2-Door Lido Coupe

Model year production: 32,574, up 15.55% from 1950. nine to ten digit code located on right side of cowl, and
Domestic market share: 0.56% (18th place). read as follows: First two digits indicate year (51 = 1951);
Base price range: $2,505 to $3,891. third and fourth letters indicate assembly plant from code
Lincoln average base price: $3,045, down 1.32%. above; the next four to five digits are sequential beginning
Introduction date: November 1950.
Assembly plants: Detroit, MI (LP); and Los Angeles, CA
with 5001 and ending number as follows in chart below.
The last digit indicates series: L is Lincoln, and H is Cos-
1
(LA).
Serial number identification: Serial number consists of a
mopolitan. 9
5
Highest Serial Numbers by Assembly Plant and Series 1
Assembly plant Lincoln Cosmopolitan
Detroit, MI (LP) 19317 20813
Los Angeles, CA (LA) 7114

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
336.7 CID, 2-bbl., L-head, V8 7.0:1 154 3-speed manual S
Touch-O-Matic overdrive $100
Hydra-Matic $169

Major Options
Lincoln Cosmopolitan
Heater and defroster $74 $76
Radio $111 $111
Power windows $ S
Power front seat $ S
Rear fender skirts $* S
Full wheel cover S S
Whitewall tires $ $
*Standard on Lido coupe.
Options common to most models. (S = Standard equipment) Items
may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
1951 Lincoln 364

Paint Colors
Code Code
Raven Black 01 Tomah Ivory over Sheffield Green 31
Admiral Blue Metallic 02 Sheffield Green over Tomah Ivory 32
Admiral Blue 02A Sheffield Green over Everglade Green 35
Banning Blue Metallic 03 Everglade Green over Sheffield Green 36
Cosmopolitan Maroon Metallic 04 Kent Gray Blue over Avon Blue 41
Cosmopolitan Maroon 04A Avon Blue over Kent Gray Blue 42
Luxor Maroon Metallic 05 Kent Gray Blue over Saxon Gray Metallic 43
Kent Gray Blue 06 Kent Gray Blue over Saxon Gray 43A
Copper Tone Metallic 08 Saxon Gray Metallic over Kent Gray Blue 44
Copper Tone 08A Saxon Gray over Kent Gray Blue 44A
Tomah Ivory 09 Admiral Blue Metallic over Kent Gray Blue 45
Brewster Green Metallic 10 Kent Gray Blue over Admiral Blue Metallic 46
Brewster Green 10A Kent Gray Blue over Admiral Blue 46A
Everglade Green 11 Radiant Green Metallic over Brewster Green Metallic 47
Saxon Gray Metallic 12 Radiant Green Metallic over Brewster Green 47A
Saxon Gray 12A Brewster Green Metallic over Radiant Green Metallic 48
Sheffield Green 13 Brewster Green over Radiant Green Metallic 48A
Avon Blue 14 Radiant Green Metallic over Bristol Buff 49
Radiant Green Metallic 16 Bristol Buff over Radiant Green Metallic 50
Bristol Buff 18 Banning Blue Metallic over Kent Gray Blue 51
Chantilly Green 20 Kent Gray Blue over Banning Blue Metallic 52
Manitou Red Metallic 21 Bristol Buff over Copper Tone Metallic 53
Manitou Red 21A Bristol Buff over Copper Tone 53A
Raven Black over Tomah Ivory 30

Lincoln
Theres nothing quite like Lincoln ... for 1951.

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 51.46%.
Length 214.8"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 76.7"
Windsor DeLuxe, Frazer Manhattan, and Packard Series 300. Height 63.6"
Notable changes: New grille and trim and detail changes. Legroom front 44.0"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Legroom rear 39.6"
center armrest, front rubber floor mat, rear carpeting, electric clock, Headroom front 36.4"
chrome window surround moldings, electric luggage compartment light, Headroom rear 35.0"
full-length bodyside beltline trim, and 8.20 15 BSW tires. Lido Coupe Cargo capacity (cu. ft.) 23.4
adds: Custom interior trim, vinyl top, and rear fender skirts. Fuel capacity (gals.) 19.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY

Lincoln 2-Door Club Coupe, 6-p. 72B $2,505 -0.87% 4065 4,482

Lincoln 2-Door Lido Coupe, 6-p. 72C $2,702 -0.66% 4100 *
Lincoln 4-Door Sport Sedan, 6-p. 74 $2,553 -0.82% 4130 12,279 +4.58%
TOTALS Avg. price $2,587 -0.78% Production 16,761 -4.16%
*Production of Lido coupe was recorded as combined with Club coupe. Change from LY not available due to 1950 production by model not being available.
 365 1951 Mercury

Cosmopolitan
Instantly recognizable ... the ultimate
in fine car styling and coachwork!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 125.0"
Percentage of divisions sales volume: 48.54%.
Length 222.5"
Primary competition: Cadillac Series 62, Chrysler New Yorker, and Width 78.2"
Packard Series 250. Height 64.1"
Notable changes: New grille and trim and detail changes. Legroom front 43.6"
Major standard equipment: Nylon and broadcloth upholstery, rear seat Legroom rear 38.5"
center armrest, full floor carpeting, electric clock, power windows, Headroom front 36.4"
power front seat, chrome window surround moldings, large front Headroom rear 35.3"
fender molding, rocker panel stainless trim, and 8.20 15 BSW tires. Cargo capacity (cu. ft.) 22.9
Capri Coupe adds: Custom interior trim and padded leather-grain top. Fuel capacity (gals.) 21.5
Convertible adds: Power top.

1
Models Available 9
Style No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY
5
Cosmopolitan 2-Door Club Coupe, 6-p. 72B $3,129 -1.76% 4340 1,476 +12.24% 1
Cosmopolitan 2-Door Capri Coupe, 6-p. 72C $3,350 -1.62% 4360 1,251 +145.78%
Cosmopolitan 2-Door Convertible, 6-p. 76 $3,891 -1.44% 4615 857 +59.89%
Cosmopolitan 4-Door Sport Sedan, 6-p. 74 $3,182 -1.73% 4415 12,229 +46.61%
TOTALS Avg. price $3,388 -1.63% Production 15,813 +47.77%

MERCURY
For the drive of your life!

Revised front and rear trim styling highlighted the cury automatic was of a two-speed design, with torque con-
new 51 Mercury line. A new grille was the most striking verter and an intermediate starting gear, which created op-
feature, being of a full-width design, with extensions wrap- erating performance similar to a three-speed automatic.
ping around the front fenders and ending at the front wheel Other chassis changes included new suspension compo-
opening. The parking lamps were mounted within the ex- nents, and brake setup. Minor interior changes were also
tensions directly below the headlamps wearing new chrome seen.
bezels. A revised hood ornament and hood medallion was The base Mercury Coupe was again pulled from the
also used. Around back, new vertical taillamps were intro- model lineup for 1951. But at the other end of the coupe
duced, and new lower rear quarter panel trim gave the ef- hierarchy, the Monterey coupe was split into two separate
fect of a larger wraparound rear bumper. Bodyside trim models, one with standard padded cloth covered top, and
continued to be of a full-length stainless steel design. the new one with standard padded vinyl leatherette covered
A slight horsepower increase was advertised, but the top at a slightly higher price. In 1950, the Monterey had
real story was behind the engine. Mercurys first fully au- been a single model with a choice between the two tops at
tomatic, 2-speed Merc-O-Matic transmission was intro- the same price.
duced. Basically a Ford-O-Matic transmission, the Mer-
1951 Mercury 366

4-Door Sedan

2-Door Sedan

Model year production: 310,587, up 5.70% from 1950. number are the same and consist of a ten to eleven digit
Domestic market share: 5.34% (6th place). code located on right side of cowl, and read as follows: The
Base price range: $1,947 to $2,530. first two digits indicate model year (51 = 1951). Third and
Mercury average base price: $2,152, up 6.13%. fourth digits indicate assembly plant code from above. The
Introduction date: October 1950. next five to six digits are sequential with beginning number
Assembly plants: Dearborn, MI (DA); Los Angeles, CA (LA); of 10001 and ending number as follows in the chart below.
Metuchen, NJ (ME); and St. Louis, MO (SL). The last digit is M for Mercury.
Serial number identification: Serial number and engine

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending Number
Dearborn, MI (DA) 67910
Los Angeles, CA (LA) 46772
Metuchen, NJ (ME) 103515
St. Louis, MO (SL) 127830

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
255.4 CID, 2-bbl., L-head, V8 6.8:1 112 3-speed manual S
Overdrive $100
Merc-O-Matic Drive $168

Major Options
All models
Heater $64
Heater and defroster $
Radio $94
Radio antenna $
Fog lamps $
Hubcaps S
Whitewall tires $
Options common to most models. (S =
Standard equipment) Items may be stan-
dard equipment, optional at different pric-
ing, or unavailable on certain models. This
chart is only a guide.
 367 1951 Mercury

Paint Colors
Code Code
Black 01 Everglade Green over Coventry Green Gray 34
Banning Blue Metallic 03 Sheffield Green over Coventry Green Gray 37
Luxor Maroon Metallic 05 Coventry Green Gray over Sheffield Green 38
Mission Gray 07 Mission Gray over Banning Blue Metallic 39
Tomah Ivory 09 Banning Blue Metallic over Mission Gray 40
Everglade Green 11 Monterey Red Metallic 202
Sheffield Green 13 Turquoise Blue 203
Kerry Blue Metallic 15 Brewster Green Metallic 204
Academy Blue 15C Yosemite Green Metallic 204
Coventry Green Gray 17 Monterey Red Metallic with Black top* 202
Vassar Yellow 19 Turquoise Blue with Seal Brown top* 203
Black over Tomah Ivory 30 Brewster Green Metallic with Oyster top* 204
Tomah Ivory over Sheffield Green 31 Yosemite Green Metallic with Oyster top* 204
Sheffield Green over Tomah Ivory 32 *Top color is for leather or cloth material, available only on Mon-
Coventry Green Gray over Everglade Green 33 terey model.

1
Mercury 9
The new 1951 Mercury so quick to respond so thrilling to drive! 5
Nameplate year of origin: 1939. Measurements
1
Current bodystyle lifespan: 1949 through 1951.
Percentage of divisions sales volume: 100.00%. Cars Wagon
Primary competition: Buick Special, Dodge Meadowbrook, Hudson Wheelbase 118.0" 118.0"
Pacemaker Custom, Kaiser Special, Nash Statesman, Oldsmobile 88, Length 206.8" 213.8"
Pontiac Chieftain DeLuxe, and Studebaker Commander. Width 76.9" 76.9"
Notable changes: Trim and detail changes. Height 63.8" NA
Major standard equipment: Broadcloth upholstery, rubber floor mats, Legroom front 42.0" NA
electric clock, horn ring, chrome window surround moldings, luggage Legroom rear 41.5" NA
compartment light, full-length body side stainless trim, and 7.10 15 Headroom front 36.1" NA
BSW tires. Monterey adds: Leather interior and canvas or leatherette Headroom rear 34.0" NA
vinyl padded top. Convertible adds: Leather and whipcord upholstery, Cargo capacity (cu. ft.) 24.1 NA
power windows, power front seat adjustment, and hydraulic power Fuel capacity (gals.) 19.5 19.5
top. Station wagon adds: Vinyl upholstery, front fender stainless mold-
ing, wood exterior door and quarter panel mahogany panels with
maple trim, and metal spare tire cover and lock.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mercury 2-Door Sport Coupe, 6-p. 72B $1,947 -1.57% 3485 142,168* -6.15%*
Mercury 2-Door Monterey Coupe Cloth top, 6-p. 72C $2,116 -1.58% 3485 * NA*
Mercury 2-Door Monterey Coupe Leather top, 6-p. 72C $2,127 NEW 3485 * NEW*
Mercury 2-Door Convertible, 6-p. 76 $2,380 -1.20% 3760 6,759 -18.97%
Mercury 4-Door Sport Sedan, 6-p. 74 $2,000 -1.53% 3550 157,648 +19.36%
Mercury 2-Door Station Wagon, 8-p. 79 $2,530 -1.17% 3800 3,812 +118.33%
TOTALS Avg. price $2,183 +0.57% Production 310,387 +5.70%
*Production of all Mercury coupes was kept as a single total. See 1951 Mercury introduction for details on the Monterey Coupe.
1951 Nash 368

NASH
Theres much of tomorrow in all Nash does today!

The Ramblers styling and powertrain were mostly un- that could be converted into a bed, quickly and easily. Op-
changed from its first few months on the market as a 1950 tional equipment available to facilitate this conversion in-
model. The most notable update was the addition of a classy cluded bed mattress, plastic window screens, and a few ac-
looking Country Club 2-Door Hardtop model. This small cessories that served dual purposes, such as a trouble light
hardtop gave Nash a model that no other U.S. manufac- that could double as a camp light when preparing the car
turer of small cars would have until the 1953 Willys Aero for an overnight stay.
2-Door Hardtop. A rearward slanting C-pillar and wrap- The new Nash-Healey was a sporty two-seat roadster
around rear window were unique at the time. This styling, with a Nash drivetrain in a British body featuring same
along with an available, rear bumper mounted Continen- typical Nash styling characteristics. The grille opening was
tal spare tire kit, gave the Rambler a touch of luxury and similar in size and shape to that of the regular Nash line,
sportiness. and used a similar vertical bar arrangement with a Nash
Statesman and Ambassador series cars were also mostly crest medallion in the center. The hood had a forward
carry-over with some distinguishing trim updates. Most mounted air scoop, with a raised hood section continuing
obvious up front was the new, Buick-style, vertical bar back to the cowl. Body sides were low, with the beltline
grille, replacing the egg-crate grille. Parking lamps changed running off the front fender line, gradually flowing slightly
to a vertical position but were still located under the head- downward to the back edge of the door, and then kicking
lamps. New body side trim was added to Custom models, up slightly over the rear wheel before sloping downward
beginning at the grille, at parking light level, and around with the trunk. Full wheel openings were used, distin-
the front fender, ending just ahead of the front door. Se- guishing the Healey from other Nash models.
ries designation in script was placed at the end of this trim. The Nash-Healey was for its initial season considered
New at the back end were Nashs first tailfins, created an American sports car, and was a key player in leading the
by slightly raising the rear quarter panel just below the rear way towards other American-built, two-seat, sports tour-
side window, and then having it run straight to the back. ing cars. Soon after its introduction, Nash had Pinin Fa-
This raised the fender line about six to eight inches above rina redesign the body, and production was moved to En-
the trunk line, which still was a sloping lid. A vertical tail- gland. Since the Nash-Healey then became an imported
lamp was placed on the fender end. New bumpers and car, it is covered only in the 1951 and 1952 Nash sections,
bumper guards were also introduced, front and rear. though an additional picture appears in the 1953 Nash sec-
Interiors remained mostly unchanged, with new fab- tion. Its final year was 1954. Because various details (paint
rics and colors beginning to appear. Nash mainly concen- colors, optional equipment, etc.) are not available at this
trated on capitalizing on their unique reclining front seats time, complete coverage is not attempted herein.

Rambler Custom 2-Door Convertible Sedan

Ambassador Custom 2-Door Sedan Nash-Healey Roadster
 369 1951 Nash

Rambler Custom 2-Door Station Wagon

Statesman Custom 4-Door Sedan

Model year production: 223,504, up 30.12% from 1950. Serial number identification: Six to seven-digit code on plate
Domestic market share: 3.84% (10th place). located on right side of cowl under hood. First digit (two
Base price range: $1,841 to $4,063. digits on California built cars) indicates assembly plant and
Nash average base price: $2,242, up 16.35%. series code from above. Remaining digits are sequential ser-
Introduction date: June 1950 (Nash-Healey introduced Feb- ial numbers as follows in chart below. Nash-Healey serial
ruary 1951). numbers are N-2001 through 2109.
Assembly plants: Kenosha, WI (D, K and R); and El Segundo, 1
CA (DC, KC and RC). Nash-Healey: Warwick, England.
9
Serial Numbers by Series
5
Series Series Code Beginning Ending
1
Rambler D 8501 78917
Rambler DC 1001 4100*
Statesman K 438001 518763
Statesman KC 23501 37000*
Ambassador R 600501 655753
Ambassador RC 8701 14500*
*Exact ending number is unknown, but would not be higher than number shown.

Powertrains
Compression
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador Nash-Healey
172.6 CID, 1-bbl., 7.25:1 82 3-speed manual S - - -
L-head, 6-cyl. Overdrive $96 - - -
184 CID, 1-bbl., 7.0:1* 85 3-speed manual - S - -
L-head, 6-cyl. Overdrive - $96 - -
Hydra-Matic automatic - $163 - -
234.8 CID, 1-bbl., 7.3:1* 115 3-speed manual - - S -
L-head, 6-cyl. Overdrive - - $96 -
Hydra-Matic automatic - - $163 -
234.8 CID, 2-bbl., 8.1:1 125 3-speed manual - - - S
L-head, 6-cyl. Overdrive - - - $96
*Optional 7.5:1 compression ratio available.

Major Options
Rambler Statesman Ambassador
Conditioned air system heater
and defroster $ $ $
Radio and antenna $89* $89 $89
Seat mattress single/double - $19/$39 $19/$39
1951 Nash 370

Major Options (cont.)

Rambler Statesman Ambassador
Electric clock $15* $15* $15* Options common to most models. (=
Tinted glass (windshield only) $ $ $ Not Available) Items may be standard
Turn signals $16* $16* $16* equipment, optional at different pricing,
Full wheel covers $17* $17* $17* or unavailable on certain body styles.
This chart is only a guide.
White sidewall tires $ $ $
*Standard on Custom models.

Paint Colors
Code Code
Black P1 Klondike Brown Metallic P33
Nile Green P8 Arctic Blue Metallic P34
Seal Brown P13 Medium Meadow Green P35
Surf Green P18 Golden Ivory P36
Cruiser Gray P19 Seal Brown over Nile Green P8A13
Sea Mist Gray P20 Surf Green over Nile Green P8A18
Champagne Ivory P23 Surf Green over Sea Mist Gray P20A18
Carioca Rust P24 Cruiser Gray over Sea Mist Gray P20A19
Ocean Blue P25 Ocean Blue over Sea Mist Gray P20A25
Pan American Red P27 Medium Meadow Green over Sea Mist Gray P20A35
Harvard Maroon P28 Carioca Rust over Champagne Ivory P23A24
Oxford Blue P29 Forest Green over Greenwich Green Metallic P31A30
Forest Green P30 Ocean Blue over Cadet Blue P32A25
Greenwich Green Metallic P31 Seal Brown over Klondike Brown Metallic P33A13
Cadet Blue P32 Forest Green over Golden Ivory P36A30

Rambler
The Smart, New Rambler!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1955.
Wheelbase 100.0"
Percentage of divisions sales volume: 31.32%.
Length 176.0"
Primary competition: Henry J. Width 73.5"
Notable changes: Minor trim and detail changes. Height 59.2"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom front 42.5"
front seats, rubber floor covering with front carpeted inserts, stainless Legroom rear 37.0"
steel front window surround, stainless steel full-length lower body Headroom front 35.0"
molding, and 5.90 15 BSW tires. Custom adds: Custom steering Headroom rear 35.5"
wheel, courtesy lights, electric clock, and full wheel covers. Cargo capacity (cu. ft.) 13.0
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5114 $1,885 NEW 2515 7,137 NEW
Rambler Custom 2-Door Country Club Hardtop,
5-p. 5127 $1,968 NEW 2420 19,367 NEW
Rambler Custom 2-Door Convertible Landau,
5-p. 5121 $1,993 +10.23% 2430 14,881 +53.29%
 371 1951 Nash
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Custom 2-Door Station Wagon, 5-p. 5124 $1,993 +10.23% 2515 28,617 +1571.55%
TOTALS Avg. Price $1,960 +8.39% Production 70,002 +512.98%

Statesman
The Popular Statesman!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 112.0"
Percentage of divisions sales volume: 41.08%.
Length 201.0"
Primary competition: Buick Special, Dodge Coronet and Meadow- Width 77.5"
brook, Hudson Pacemaker Custom, Mercury, Oldsmobile 88, Pontiac Height 63.0"
Streamliner, and Studebaker Commander. Legroom front 41.0"
Notable changes: Minor trim and detail changes.
Major standard equipment: Cloth and vinyl interior trim, reclining
Legroom rear
Headroom front
39.0"
36.0" 1
front seats, rubber floor covering with front carpeted inserts, front
door armrests, wind-up clock, dual sun visors, dual windshield wipers,
Headroom rear
Cargo capacity (cu. ft.)
35.0"
24.4
9
stainless steel window surrounds, stainless steel beltline molding, stain-
less steel full-length lower body molding, small hubcaps, and 6.40 15
Fuel capacity (gals.) 20.0 5
BSW tires. Custom adds: Additional interior trim, foam seat cushions,
custom steering wheel, electric clock, turn signals, rocker panel mold-
1
ings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman DeLuxe 2-Door Business Coupe, 3-p. 5132 $1,841 +12.74% 2835 52 -95.66%
Statesman Super 2-Door Sedan, 6-p. 5149 $1,928 +12.55% 2930 22,261 -34.90%
Statesman Super 2-Door Club Coupe, 5-p. 5143 $1,952 +12.51% 2935 152 -89.79%
Statesman Super 4-Door Sedan, 6-p. 5148 $1,955 +12.49% 2970 52,325 -12.92%
Statesman Custom 2-Door Sedan, 6-p. 5159 $2,099 +12.13% 2940 38 -71.21%
Statesman Custom 2-Door Club Coupe, 5-p. 5153 $2,122 +11.86% 2950 2,141 -20.50%
Statesman Custom 4-Door Sedan, 6-p. 5158 $2,125 +12.02% 2990 14,846 +29.10%
TOTALS Avg. Price $2,003 +12.31% Production 91,815 -17.51%

Ambassador
The Distinguished Ambassador!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 121.0"
Percentage of divisions sales volume: 27.55%.
Length 210.0"
Primary competition: Buick Super, DeSoto DeLuxe, Frazer, Hudson Width 77.5"
Super Six, Kaiser DeLuxe, and Oldsmobile Super 88. Height 63.5"
Notable changes: Minor trim and detail changes. Legroom front 41.0"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom rear 39.0"
front seats, rubber floor covering with front carpeted inserts, front Headroom front 36.0"
door armrests, wind-up clock, dual sun visors, dual windshield wipers, Headroom rear 35.0"
stainless steel window surrounds, stainless steel beltline molding, stain- Cargo capacity (cu. ft.) 24.4
less steel full-length lower body molding, small hubcaps, and 7.10 15 Fuel capacity (gals.) 20.0
1951 Nash 372
BSW tires. Custom adds: Additional interior trim, foam seat cushions,
custom steering wheel, electric clock, turn signals, rocker panel mold-
ings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 5169 $2,304 +13.00% 3370 4,382 -39.54%
Ambassador Super 2-Door Brougham Coupe,
5-p. 5163 $2,326 +12.91% 3370 40 -94.41%
Ambassador Super 4-Door Sedan, 6-p. 5168 $2,330 +12.89% 3410 34,935 +26.93%
Ambassador Custom 2-Door Sedan, 6-p. 5179 $2,474 +12.56% 3380 1,118 +6.99%
Ambassador Custom 2-Door Brougham Coupe,
5-p. 5173 $2,496 +12.48% 3395 37 -65.74%
Ambassador Custom 4-Door Sedan, 6-p. 5178 $2,501 +12.51% 3445 21,071 +69.56%
TOTALS Avg. Price $2,405 +12.72% Production 61,583 +25.54%

Nash-Healey
Americas outstanding sports car!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1952.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.05%.
Length 170.8"
Primary competition: None. Width 64.0"
Notable changes: All-new series. Height 48.7"
Major standard equipment: Leather interior trim, rubber floor, ad- Legroom front NA
justable steering wheel, courtesy lights, electric clock, stainless steel Legroom rear NA
front window surround, full wheel covers, and 6.40 15 BSW tires. Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Nash-Healey 2-Door Sports Convertible, 2-p. 25162 $4,063 NEW 2690 104 NEW
TOTALS Avg. Price $4,063 NEW Production 104 NEW
 373 1951 Oldsmobile

OLDSMOBILE
Oldsmobiles Rocket is far out ahead for 51!

This year saw the popular 88 Series replaced by a new atop the rear quarter, which housed the taillights. The
and larger Super 88, as well as significant upgrades to the decklid carried the Oldsmobile globe ornament in the cen-
hot Rocket V8 and the durable Hydra-Matic automatic ter, with series designation at the lower left corner.
transmission. The old 88 Series soldiered on for one more Under the hood, power continued to be provided by
season using the GM A-body of the Chevrolet and Pontiac, the 303 CID Rocket V8, and the Hydra-Matic automatic
with only 2-Door and 4-Door Sedans remaining in the line. transmission with improved shift performance continued to
Utilizing the new GM B-body, which it shared with be optional in all series. Inside, interiors of the Super 88 and
the Buick Special, the Super 88 was a larger car than its pre- 98 continued the strong horizontal theme, with all gauges
decessor. Most of the styling features followed those of the
still larger 98, including the full-length feature line that
placed over and around the steering column, and only the
radio and clock were in the center of the panel. A ribbed
1
bumped up at the start of the rear quarter panel area. chrome panel covered the instrument panel from the gauges 9
Frontal styling was similar for the Super 88 and 98, fea-
turing an upper grille bar that continued the Oldsmobile
across the glove compartment door to the far end.
The model line was thinned this year with the 2-Door
5
theme of turning down at each end below the headlights,
and wrapping around the front fender. The center bar was
Club Sedans and Station Wagons being discontinued. As
previously mentioned, the base 88 series was trimmed to two
1
now of a straight, horizontal design, appearing to be sup- sedan models, available in base and DeLuxe series, as it
ported by the front bumper guards. A stylized rocket hood moved downward to replace the 76 Series. The Super 88,
ornament and a globe hood emblem with the Oldsmobile which basically replaced the 88 as the mid-level Oldsmobile,
name curving over it finished out the new look up front. also lost the Club Sedan and Station Wagon, and was con-
The 88 series continued with few styling changes. sidered to have DeLuxe trim as standard equipment. The 98
Around back, the 98 series continued its small tailfin Series was cut down to DeLuxe trimmed Holiday 2-Door
and unique rear quarter design. For 1951, the rocket shaped Hardtop, 4-Door Sedan and Convertible. Some sources list
lower rear quarter design was trimmed with a stainless steel a base 98 Holiday Hardtop as being offered, while others in-
trim piece extending back through the middle of the rocket dicate a full range base line. However, Oldsmobile produc-
shape to a point just above the rear bumper. The new Super tion figures seem to indicate that only a base Holiday was
88 and the 88 continued to use a chrome fender ornament built and sold, so it is the only one included herein.

88 DeLuxe 2-Door Sedan

98 DeLuxe 2-Door Holiday Hardtop

Super 88 DeLuxe 4-Door Sedan interior Super 88 DeLuxe 2-Door Convertible

1951 Oldsmobile 374

Model year production: 285,615, down 29.98% from 1950. Serial number identification: Located on left front door
Domestic market share: 4.91% (8th place). hinge pillar. Eight to nine digit code read as follows: First
Base price range: $2,049 to $3,025. two digits (51) indicate year. Third digit indicates series: 7 =
Oldsmobile average base price: $2,430, up 14.08%. 88, 8 = Super 88, and 9 = 98. Fourth digit indicates assem-
Introduction date: January 1951. bly plant code from above, followed by sequential number
Assembly plants: Atlanta, GA (A); Framingham, MA (B); by plant and series with beginning number of 1001, and
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS ending number as follows in the chart below.
(K); Linden, NJ (L); Lansing, MI (M); and Wilmington,
DE (W).

Highest Serial Numbers by Assembly Plant and Series

Atlanta Framingham Los Angeles Kansas City Linden Series Lansing Wilmington
88 2960 2835 3555 4989 3571 19934 3592
Super 88 12364 11103 15413 20775 14291 66062 15340
98 8556 7390 11027 15277 11584 42674 10857

Powertrains
Compression
Engine Ratio Gross HP Transmission 88 Super 88 98
303.7 CID Rocket, 2-bbl., OHV, V8 7.25:1 135 3-speed manual S S S
Hydra-Matic Drive $179 $179 $179

Major Options
88 88 DeLuxe Super 88 98
Condition-Air heater and defroster $42 $42 $42 $42
DeLuxe radio $88 $88 $88 $88
Signal seeking radio $113 $113 $113 $113 Options common to most models. (= Not
Available, S = Standard equipment) Items
Electric clock $15 S S S may be standard equipment, optional at dif-
Auxiliary driving and fog lights $19 $19 $19 $19 ferent pricing, or unavailable on certain
Turn signals $21 S $21 S models. This chart is only a guide.
Rear fender skirts S S - S
Chrome wheel trim rings $10 S $10 S
Whitewall tires $34 $34 $34 $34

Paint Colors
Code Code
Black 50 Black over Otsego Blue Metallic 54H
Cascade Green Metallic 51 Serge Blue Metallic 55
Palm Green Metallic over Cascade Green Algiers Blue 55C
Metallic 51A Black over Algiers Blue 55H
Black over Cascade Green Metallic 51H Dove Gray Metallic 57
Empire Maroon Metallic 52 Flint Gray Metallic over Dove Gray
Chariot Red 52C Metallic 57A
Black over Chariot Red 52H Black over Dove Gray Metallic 57H
Sand Beige 53 Flint Gray Metallic 58
Canto Cream 53C Palm Green Metallic 59
Black over Canto Cream 53H Shoal Green Metallic 59C
Otsego Blue Metallic 54 Sand Beige over Palm Green Metallic 59H
Serge Blue Metallic over Otsego Blue
Metallic 54A
 375 1951 Oldsmobile

88
From any angle ... from every angle ... the 1951 Oldsmobile
Rocket 88 is the outstanding value leader in its field!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1951.
Wheelbase 119.5"
Percentage of divisions sales volume: 12.13%.
Length 202.0"
Primary competition: Buick Special, Dodge Coronet, Hudson Pace- Width 75.2"
maker Custom, Kaiser Special, Mercury, Nash Statesman, and Stude- Height 64.0"
baker Commander. Legroom front 42.6"
Notable changes: Minor trim and detail changes. Legroom rear 41.6"
Major standard equipment: Striped cloth, nylon or broadcloth uphol- Headroom front 36.0"
stery, rubber floor mats, dual sun visors, dual windshield wipers, auto- Headroom rear 35.6"
matic choke, rear fender stainless trim, rubber rear fender gravel shield, Cargo capacity (cu. ft.) 10.9
rocker panel moldings, and 7.60 15 BSW tires. DeLuxe series adds: Fuel capacity (gals.) 18.0
Foam rubber seat cushions, DeLuxe steering wheel, clock, chrome rear
fender gravel shields, and chrome wheel trim rings.
1
Models Available 9
Change from Shipping Model Year Change from 5
Style No. Base FADP LY Wt. (lbs.) Production* LY* 1
Eighty-Eight 2-Door Sedan, 6-p. 3711 $2,049 +16.35% 3507 11,792 NA
Eighty-Eight 4-Door Sedan, 6-p. 3769 $2,111 +16.05% 3542 22,848 NA
Eighty-Eight DeLuxe 2-Door Sedan, 6-p. 3711D $2,133 +16.62% 3507 NA NA
Eighty-Eight DeLuxe 4-Door Sedan, 6-p. 3769D $2,195 +16.32% 3542 NA NA
TOTALS Avg. price $2,122 +8.51% Production 34,460 +4.16%
*DeLuxe models are included within base model production totals.

Super 88
Its Oldsmobiles new Rocket Engine Super 88.
New room new view new comfort for you!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1951 through 1953.
Wheelbase 120.0"
Percentage of divisions sales volume: 52.68%.
Length 203.9"
Primary competition: Buick Super, DeSoto DeLuxe, Frazer, Hudson Width 75.9"
Super, Kaiser DeLuxe, Nash Ambassador, and Packard Series 200. Height 63.7"
Notable changes: All-new model. Legroom front 42.5"
Major standard equipment: Nylon cloth and corded upholstery (leather Legroom rear 41.8"
trim also offered), rubber floor mats, lined luggage compartment, front Headroom front 35.5"
and rear fender stainless trim, rear fender gravel shield, and 7.60 15 Headroom rear 35.1"
BSW tires. Convertible adds: Leather or cloth and leather interior, and Cargo capacity (cu. ft.) NA
power top. DeLuxe series adds: Special chrome interior trim, dual rear Fuel capacity (gals.) 18.0
courtesy lights, clock, and chrome wheel trim rings.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Super 88 2-Door Club Coupe, 6-p. 3627D $2,219 +18.16% 3557 7,328 -31.41%
1951 Packard 376
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Super 88 2-Door Sedan, 6-p. 3611D $2,265 +17.97% 3579 34,963 +46.36%
Super 88 2-Door Holiday Hardtop, 6-p. 3637D $2,558 +18.32% 3643 14,180 +938.07%
Super 88 2-Door Convertible, 6-p. 3667DX $2,673 +16.52% 3831 3,854 -57.77%
Super 88 4-Door Sedan, 6-p. 3669D $2,328 +17.69% 3636 90,131 +123.64%
TOTALS Avg. price $2,409 +13.96% Production 150,456 -43.95%
*Comparisons made to 1950 Oldsmobile 88 series.

98
Sheer magnificence marks the great new 98 Oldsmobile ...
the smart buy of the fine car field!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 122.0"
Percentage of divisions sales volume: 35.19%.
Length 209.0"
Primary competition: Chrysler Windsor DeLuxe, Frazer Manhattan, Width 80.0"
Hudson Hornet, Lincoln, and Packard Series 200 Deluxe. Height 62.3"
Notable changes: Trim and detail changes. Legroom front 42.8"
Major standard equipment: Nylon cloth or nylon and leather uphol- Legroom rear 41.7"
stery, front seat center armrest, full floor carpeting, clock, E-Z-I rear Headroom front 35.8"
view mirror, rear fender stainless trim, rear fender gravel guard, rear Headroom rear 35.7"
fender skirts, lined luggage compartment, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) 12.0
DeLuxe series adds: DeLuxe steering wheel and electric clock, chrome Fuel capacity (gals.) 18.0
wheel trim rings, and rear seat center armrest. Convertible adds:
Leather interior, power windows and front seat adjustment, power top,
and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 6-p. 3837 $2,545 +6.80% 3762 3,917 +1135.65%
98 DeLuxe 2-Door Holiday Hardtop, 6-p. 3837D $2,882 +9.13% 3857 14,012 +76.34%
98 DeLuxe 2-Door Convertible, 6-p. 3837DX $2,610 +9.13% 3787 4,468 +13.83%
98 DeLuxe 4-Door Sedan, 6-p. 3869D $3,025 +9.07% 4107 78,122 +7.36%
TOTALS Avg. price $2,766 +14.91% Production 100,519 -5.37%

PACK ARD
Packards the one for 51! Ask the Man who owns one!

Completely redesigned Packards were introduced for competition, with more mainstream styling than that of
the 1951 model year. Packards new 24th Series cars were the 22nd and 23rd series Packards. Along with new inte-
more modern in appearance than any of their Big Three rior and exterior styling, all-new series designations were
 377 1951 Packard
introduced: the 200, 250, 300 and Patrician 400, each pro- Inside all new fabrics, appointments and color com-
gressively more luxurious than the previous. binations were introduced, and advertised as Fashion
Most obvious of the changes was a longer, more low- Forum interiors. The new Patrician 400 sedan was the first
slung overall appearance. At the front, a higher fender line Packard to make widespread use of colors on the interiors
combined with a lower hood line, and complemented by a in the postwar era. Up until this time, most interiors were
new one-piece curved windshield, created new Horizon- done in shades of gray or tan, sometimes two-toned. The
view visibility. The traditional upright ox yoke shaped new instrument panel was of a horizontal theme, with the
Packard grille was gone, with only a hint of the shape re- new Tele-Glance hooded, non-glare gauge cluster con-
maining as a full-width upper grille bar. The central por- sisting of three round gauge housings set directly in front
tion of the grille was oval, created by two curving chrome of the driver. Radio and ventilation controls were placed in
horizontal grille bars divided in the center. A round orna- the center and lower portions of the dash.
ment at each end of the oval grille housed the parking lamps In the powertrain and chassis areas, there were new
and turn signals. The Packard name was in block letters on features to be found, and unfortunately some old ones still
the leading edge of the hood, and a jet-style hood ornament in use. Packard was just in the beginning stages of devel-
sat atop the hood of 200 and 250 series cars. The 300 and oping a more modern V8 engine, so the old straight eights
Patrician 400 series added eight vertical bars within the continued with few changes. The large 356 CID 8-cylin-
oval grille, and a Pelican style upright hood ornament. der engine was dropped, and the 327 CID 8-cylinder was
The bathtub look of the two prior series Packards
was gone, replaced by smooth, long and low bodysides with
pressed into service for the mid- and top- range Packard
models. The Ultramatic automatic transmission was now
1
feature lines to accentuate certain areas. The fastback look available on all Packards and was standard on the Patrician 9
of the 40s was gone in favor of the notchback styling of
the 50s. Front wheel openings had a lip around them, and
400. Series 200 and 250 models were set on a new 122 inch
wheelbase chassis, while the 300 and Patrician 400 rode on
5
rear quarter panels had a slightly bulged area ahead of the a five inch longer wheelbase, with all additional space al- 1
rear wheel opening that resembled the fender lines used on located to the interior. The new chassiss rear leaf Broad-
General Motors popular Buicks, one of Packards most ob- beam suspension was advertised as advancing Packards
vious rivals. All cars carried front fender and front door famed Limousine Ride ... combines luxurious smoothness
bodyside moldings. While the 200 and 250 series did not with in-the-groove highway stability.
use rear quarter moldings, they both had a lower feature line As for model changes, the 200 series took the place of
that ran around the front of the rear wheel opening and the entry-level Packard Eight and DeLuxe Eight series. This
across the top, fading away towards the rear. The 300 added series also added a 3-passenger Business Coupe, another
rear quarter panel and rear door bodyside moldings. The move to put Packard into more direct competition with
Patrician 400 utilized a chrome rear quarter gravel shield Buick. The new 250 series contained the all-new hardtop
with seven ribs on the rear portion, and a chrome strip that and the only convertible model in the Packard lineup for
came off the top of the shield and ran back to a point just 1951. Conceptually, the new series replaced the convertible
above the rear bumper. The 250 and the Patrician 400 also and club sedan of the former Super Eight series, but since
used three Ventiports on the rear quarter above the rear body style numbers and styling were different, it cannot be
wheel opening, yet another example of a styling feature considered a direct replacement. The new 300 series re-
taken from Buick. placed solely the 1950 Super DeLuxe Eight 4-door sedan.
At the rear, 200 and 250 models used a three section The top of the line Patrician 400 series replaced the former
vertical taillamp mounted in the rear quarter panel end, Custom Eight 4-door sedan. Seven-passenger business
while the 300 and Patrician 400 had two small, side-by- sedans and limousines were no longer produced as demand
side round taillamps mounted on the fender edge. This re- for such cars had slowly dwindled. Also, the Station Sedan
quired an additional bump in the sheetmetal of the rear station wagon did not return for 1951, and would thereby
quarter panel to blend it into the bodyside. A small chrome be the last true Packard station wagon, as well as the last
fin was also used on these cars on top of the back portion with any type of exterior wood trim. Studebaker-based sta-
of the quarter panel, and down the rear to the taillight tion wagons would appear for the marques final two sea-
bezel. Rear windows were advertised as windshield wide, sons in 1957 and 1958.
which meant wraparound, three-piece windows on all mod-
els except the convertible and 200 series sedans.
1951 Packard 378

200 2-Door, 3-passenger Business Coupe 250 2-Door Convertible

300 4-Door Sedan Patrician 400 interior

Model year production: 100,312, up 115.03% from 1950. left side of cowl under hood, and read as follows: First digit
Domestic market share: 1.73% (15th place). is J. Second through seventh digits are engine/serial num-
Base price range: $2,302 to $3,662. bers as follow: Packard 200 and 250, 200001275000;
Packard average base price: $2,854, down 8.38%. Packard 300, 400001425000; and Patrician 400,
Introduction date: August 1950. 600001610000. Numbers may have been skipped in be-
Assembly plants: Detroit, MI. tween beginning and ending numbers.
Serial number identification: Seven-digit code located on

Powertrains
Compression Packard
Engine Ratio Gross HP Transmission Packard 200 250 & 300 Patrician 400
288 CID, 2-bbl., L-head, 8-cyl. 7.0:1 135 3-speed manual S - -
Overdrive $100 - -
7.5:1 138 Ultramatic Drive $189 - -
327 CID Thunderbolt, 2-bbl., 7.0:1 150 3-speed manual - S -
L-head, 8-cyl. Overdrive - $100 -
7.8:1 155 Ultramatic Drive - $189 S

Major Options
200 250 300 Patrician 400
Heater and defroster $77 $77 $77 $77
Radio $ $ $ $
Signal-seeking radio $126 $126 $126 $126
Windshield washers $9 $9 $9 S
Full-leather interior
(std. on convertibles) $153 $153 $153 $153
Fender skirts $21 $21 S S
Pelican hood ornament $13 $13 S S
Wheel trim rings $* S - -
Full wheel covers $ $ S S
White sidewall tires $28 $28 $28 $28
*Standard on 200 DeLuxe models.
Options common to most models. (= Not Available, S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain body styles. This chart is only
a guide.
 379 1951 Packard

Paint Colors
Code Code
Lowell Gray Metallic A Grenadier Maroon Metallic P
Packard Blue Metallic B Ash Green Q
Egyptian Sand C Coronet Blue Metallic S
Spruce Green Metallic D Turquoise Blue T
Granada Gray E Matador Maroon Metallic U
Corona Cream F Seminole Beige W
Argentine Gray Metallic G Black X
Yosemite Blue Metallic H Astral Blue Metallic Y
Valiant Green Metallic K Maumee Maize Z
Aztec Brown Metallic M Two-tone color combinations available at $20
Sylvan Green Metallic N extra.

Packard 200
The greatest value car in Packards 50 year history! 1
9
Nameplate year of origin: 1951.
Current bodystyle lifespan: 1951 through 1954.
Measurements 5
Percentage of divisions sales volume: 71.14%.
Wheelbase
Length
122.0"
209.4"
1
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 77.8"
Frazer, Hudson Commodore, Kaiser DeLuxe, Nash Ambassador, and Height 62.8"
Oldsmobile Super 88. Legroom front 43.8"
Notable changes: Completely redesigned. Replaces Packard Eight and Legroom rear 41.5"
DeLuxe Eight. Headroom front 36.0"
Major standard equipment: Broadcloth interior trim, full floor cover- Headroom rear 35.2"
ing, electric clock, stainless front fender, front door, and beltline Cargo capacity (cu. ft.)* 30.5
molding, front and rear window surround moldings, hood ornament, Fuel capacity (gals.) 20.0
small hubcaps, and 7.60 15 BSW tires. DeLuxe models add: Addi- *Business coupe adds 31.3 cubic feet of interior
tional interior trim appointments and front and rear window stainless rear compartment space.
steel moldings. Business Coupe adds: Rear seat and rear seat armrests
deleted, and rubber rear compartment covering.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
200 2-Door Business Coupe, 3-p. 2498 $2,302 NEW 3550 NA NEW
200 2-Door Club Sedan, 6-p. 2495 $2,416 +8.63% 3600 NA NA
200 4-Door Touring Sedan, 6-p. 2492 $2,469 +9.78% 3665 NA NA
200 DeLuxe 2-Door Club Sedan, 6-p. 2465 $2,563 +8.69% 3605 NA NA
200 DeLuxe 4-Door Touring Sedan, 6-p. 2462 $2,616 +9.78% 3670 NA NA
TOTALS Avg. Price $2,473 -2.35% Production 71,362* +76.82%
*Production totals by body style are not available. However, there were 24,310 standard 200 models and 47,052 200 DeLuxe models built. Comparison made to 1950
Packard Eight and DeLuxe Eight.
1951 Packard 380

Packard 250
The performance and style of a custom-made sports car!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 4.63%.
Length 209.4"
Primary competition: Buick Roadmaster, Chrysler New Yorker, and Width 77.8"
Lincoln Cosmopolitan. Height 62.3"
Notable changes: All-new series. Legroom front 43.8"
Major standard equipment: Leather and cloth interior trim, full floor Legroom rear 41.5"
covering, electric clock, stainless front fender, front door, and beltline Headroom front 36.0"
molding, front and rear window surround moldings, hood ornament, Headroom rear 35.2"
full wheel covers, and 8.00 15 BSW tires. Convertible adds: Leather Cargo capacity (cu. ft.) 30.5
and synthetic cloth upholstery, and power top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
250 Mayfair 2-Door Hardtop Coupe, 6-p. 2467 $3,234 NEW 3820 NA NEW
250 2-Door Convertible, 6-p. 2469 $3,391 NEW 4040 NA NEW
TOTALS Avg. Price $3,313 NEW Production 4,640 NEW
*Production totals by body style are not available.

Packard 300
In style and spirit new master of Americas highways!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 15.26%.
Length 217.7"
Primary competition: Buick Roadmaster, Cadillac Series 61, Chrysler Width 77.8"
Saratoga, Frazer Manhattan, and Lincoln. Height 62.9"
Notable changes: Completely redesigned. Replaces Super Eight DeLuxe sedan. Legroom front 43.8"
Major standard equipment: Pinstripe wool cloth and leather interior trim, full Legroom rear 46.5"
floor carpeting, electric clock, non-glare inside rear view mirror, stainless Headroom front 36.0"
steel front and rear window, side window and beltline moldings, front fender Headroom rear 35.2"
and door and rear quarter panel bodyside moldings, rear fender skirts, Peli- Cargo capacity (cu. ft.) 30.5
can hood ornament, full wheel covers, and 8.00 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY
300 4-Door Touring Sedan, 6-p. 2472 $3,034 +3.94% 3925 15,309 NA
TOTALS Avg. Price $3,034 NEW Production 15,309 NEW
*Price comparisons made to 1950 Super Eight DeLuxe sedan. Production comparison is not possible due to unavailability of body style production breakouts for 1950.
 381 1951 Plymouth

Patrician 400
The most luxurious motor car in the world!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 8.97%.
Length 217.7"
Primary competition: Cadillac Series 62 and Chrysler Imperial. Width 78.2"
Notable changes: Completely redesigned. Replaces Custom Eight. Height 62.9"
Major standard equipment: Color-coordinated cloth and leather inte- Legroom front 43.8"
rior trim, full floor carpeting, electric clock, non-glare inside rear view Legroom rear 46.5"
mirror, stainless steel side window and beltline moldings, front fender Headroom front 36.0"
and door bodyside molding, lower rear quarter panel molding, three Headroom rear 35.2"
round Ventiport decorations on rear quarter panel, chrome rear Cargo capacity (cu. ft.) 30.5
quarter gravel shield, Pelican hood ornament, full wheel covers, and Fuel capacity (gals.) 20.0
8.00 15 BSW tires.

Models Available 1
Change from Shipping Model Year Change from 9
Model No. Base FADP LY* Wt. (lbs.) Production LY*
5
Patrician 400 4-Door Touring Sedan, 6-p. 2452 $3,662 -7.87% 4115 9,001 +934.60%
TOTALS Avg. Price $3,662 NEW Production 9,001 NEW 1
*Comparisons made to 1950 Custom Eight sedan.

PLYMOUTH
The exciting new Plymouth!

New series names and styling changes highlighted the with the lowered fender and hood lines being most promi-
1951 Plymouth lineup. Three new series nameplates and a nent. A new grille with a lower height was formed of three
new 2-Door Hardtop model were introduced this season. horizontal bars and three vertical bars attached to the lower
The Concord was the entry-level line, replacing the former two horizontal bars. Rectangular parking lights were at the
short-wheelbase DeLuxe series. The new mid-range line end of the center bar, directly under the chrome trimmed
taking the place of the former long-wheelbase DeLuxe se- headlights. Above the top grille bar was the Plymouth name
ries was the Cambridge. At the top end, replacing the for- stamped onto a small ornamental plate, and above this was
mer Special DeLuxe was a newly christened Cranbrook. a redesigned Mayflower nose emblem and hood orna-
Within the Cranbrook series was a new 2-Door Hardtop ment.
model designated the Belvedere. And in the Concord line, Front and rear bumpers were of a heavier design,
the former Suburban Special was renamed the Savoy. With wrapping fully around the fender edges, and were equipped
the 4-Door Station Wagon being discontinued, the Savoy with bumper guards. Bodysides continued with the prior
took the position of the top line Plymouth station wagon. sheetmetal; trim consisted of front and rear strips and
Styling changes, though not extensive, were enough to rocker panel moldings. Series designations in script were af-
distinguish the new cars from the 1949 and 1950 models. fixed to the front fender above the back end of the trim
The majority of the revisions could be found at the front, piece.
1951 Plymouth 382
Interior changes were few, and powertrain changes easily read through the steering wheel. Also, new glare-
were non-existent. The revised instrument panels held proof paints were used on the instrument panel for added
gauges in a new horizontal style grouping, and were more safety.

Cranbrook 2-Door Club Coupe Cranbrook DeLuxe 4-Door Sedan

Model year production: 596,725, down 1.99% from 1950. lows Detroit, 18126001 to 18192309; Evansville, 24042001
Domestic market share: 10.26% (3rd place). to 24056628; Los Angeles, 28011001 to 28015486; San Le-
Base price range: $1,537 to $2,222. andro, 28513001 to 28518903. P-23 Cambridge series:
Plymouth average base price: $1,886, up 8.97%. Eight digit code as follows Detroit, 15460001 to
Introduction date: December 1950. Belvedere introduced 15577561; Evansville, 22132001 to 22159468; Los Angeles,
March 31, 1951. 26040001 to 26045476; San Leandro, 26512001 to
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles, 26517909. P-23 Cranbrook series: Eight digit code as fol-
CA; and San Leandro, CA. lows Detroit, 12635001 to 12906467; Evansville,
Serial number identification: Located on left front door 20435001 to 20484924; Los Angeles, 25112001 to
hinge pillar. P-22 Concord series: Eight digit code as fol- 25124987; San Leandro, 25531001 to 25545618.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 97 3-speed manual S

Major Options Paint Colors

Concord Cambridge Cranbrook Code
Heater and defroster $44 $44 $44 Black 601
Radio $73 $73 $73 Wedgewood Blue 605
Electric clock $ $ S New Brunswick Blue 606
Dual sunvisors $ S S Nile Green Metallic 620
Dual windshield wipers S S S Nile Green 620
Full wheel covers $ $ $ Sherwood Green 621
White sidewall tires $ $ $ Sterling Gray 635
Options common to most models. (S = Standard equipment) Items
Luna Gray 636
may be standard equipment, optional at different pricing, or unavail- Palm Beige 645
able on certain body styles. This chart is only a guide. Mecca Maroon 660
Mexico Red 661
Plymouth Cream 665
 383 1951 Plymouth

Concord
Plymouth style ... makes sense and value.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 111.0"
Percentage of divisions sales volume: 15.30%.
Length 188.2"
Primary competition: Chevrolet Special Styleline, Ford DeLuxe, and Width 72.8"
Studebaker Champion Custom. Height 62.8"
Notable changes: Minor restyling and new series designation. Legroom front 40.8"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 40.3"
ering, front door armrests, driver side sun visor and windshield wiper, Headroom front 35.0"
rubber window surrounds, stainless steel front and rear fender and Headroom rear 35.0"
beltline moldings, chrome rocker panel molding, hood ornament, Cargo capacity (cu. ft.) NA
small hubcaps, and 6.40 15 BSW tires. Suburban adds: Vinyl inte- Fuel capacity (gals.) 17.0
rior. Savoy adds: Cloth and vinyl interior, chrome window trim and
chrome gravel guard.

1
Models Available 9
Model No. Base FADP
Change from Shipping Model Year Change from
LY* Wt. (lbs.) Production LY* 5
Concord 2-Door Coupe, 3-p. P22 $1,537 +12.11% 2919 NA NA 1
Concord 2-Door Sedan, 6-p. P22 $1,673 +12.13% 2969 NA NA
Concord 2-Door Suburban Station Wagon, 6-p. P22 $2,064 +12.17% 3124 NA NA
Concord 2-Door Savoy Station Wagon, 6-p. P22 $2,182 +12.13% 3184 NA NA
TOTALS Avg. Price $1,864 +12.15% Production 91,322 -23.20%
*Comparisons are made to 1950 P-19 DeLuxe series. For body style production totals for 19511952, see 1952 Plymouth section.

Cambridge
New inside ... New outside.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 118.5"
Percentage of divisions sales volume: 26.21%.
Length 193.8"
Primary competition: Chevrolet Special Styleline, Ford DeLuxe and Width 72.8"
Studebaker Champion DeLuxe. Height 64.4"
Notable changes: Minor restyling and new series designation. Legroom front 40.3"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 42.3"
ering, front door armrests, electric clock, glove box lock, black rubber Headroom front 35.4"
windshield surround, stainless steel front and rear fender and beltline Headroom rear 36.0"
moldings, chrome rocker panel molding, small hubcaps, and 6.70 15 Cargo capacity (cu. ft.) NA
BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY*
Cambridge 2-Door Club Coupe, 6-p. P23 $1,703 +12.11% 3059 NA NA
Cambridge 4-Door Sedan, 6-p. P23 $1,739 +12.12% 3104 NA NA
TOTALS Avg. Price $1,721 +6.50% Production 156,410 +10.33%
*Comparisons are made to 1950 P-20 DeLuxe series. For body style production totals for 19511952, see 1952 Plymouth section.
1951 Pontiac 384

Cranbrook
An entirely new experience in riding and driving ease.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 118.5"
Percentage of divisions sales volume: 57.19%.
Length 193.8"
Primary competition: Chevrolet DeLuxe Styleline, Ford Custom and Width 72.8"
Studebaker Champion Regal. Height 64.4"
Notable changes: Minor restyling and new series designation. Legroom front 40.3"
Major standard equipment: Striped broadcloth interior trim, rubber Legroom rear 42.3"
floor covering, electric clock, glove box lock, stainless steel windshield Headroom front 35.4"
surround, stainless steel front and rear fender and beltline moldings, Headroom rear 36.0"
chrome rocker panel molding, chrome rear fender gravel shield, small Cargo capacity (cu. ft.) NA
hubcaps, and 6.70 15 BSW tires. Belvedere adds: Vinyl and cloth in- Fuel capacity (gals.) 17.0
terior trim. Convertible adds: Vinyl interior trim and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY*
Cranbrook 2-Door Club Coupe, 6-p. P23 $1,796 +12.11% 3074 NA NA
Cranbrook 2-Door Belvedere Hardtop, 6-p. P23 $2,114 NEW 3182 NA NEW
Cranbrook 2-Door Convertible, 6-p. P23 $2,222 +12.11% 3294 NA NA
Cranbrook 4-Door Sedan, 6-p. P23 $1,826 +12.09% 3109 NA NA
TOTALS Avg. Price $1,990 +14.50% Production 348,993 +0.82%
*Comparisons are made to 1950 P-20 Special DeLuxe series. For body style production totals for 19511952, see 1952 Plymouth section.

PONTIAC
Presenting the 1951 Silver Anniversary Pontiac!

For Pontiacs 25th anniversary, the cars were only atop the Silver Streakadorned hood, the trim of which
slightly restyled and given very slight horsepower increases; continued to consist of five strips with body color between.
otherwise they remained similar to the prior two years. The Exterior trim continued as previously seen, with a few
new grille design carried on the prior theme of a lower grille changes. Base cars used a small front door trim piece with
bar and over-arching top grille bar from fender to fender Pontiac script above it. The beltline molding wrapped com-
and curving down to meet the center grille bar. The cen- pletely around the beltline area, and DeLuxe models were
ter horizontal bar was the change for this year, as it bent distinguished by a V-shaped dip under the rear side window.
downward near the center to meet the bottom bar. Two ver- DeLuxe model body side trim was also mostly the same ex-
tical bars per side were centered in the side open areas be- cept for the front fender area. A new large arrow shaped trim
tween the center and bottom bars. In the center was a cross- piece with three small stars led into the grooved stainless trim
hair type grille piece with a round center section and the that led to the back of the car at taillight level. The front
Chief Pontiac logo in the center. A hood emblem with Pon- fender Silver Streak or Silver8Streak script was also re-
tiac script was centered above the grille. A new design In- moved, and in its place was Pontiac Eight script on the front
dian head hood ornament with stand-up style feathers sat door of 8-cylinder cars, while 6-cylinder cars said Pontiac.
 385 1951 Pontiac
Around back, rear quarter panels were raised slightly, featured two-tone leather and cloth upholstery, with all
and a Chief Pontiac Indian head insignia was affixed on leather optional, and deep-pile carpeting, as well as a body
each side near the rear of the fender above the body side color instrument panel, all color-coordinated to the exte-
molding. The trunk lid itself continued the Silver Streak rior color.
moldings and a trunk lid emblem, similar to the one used Model changes were few with the Streamliner 4-Door
on the hood. Interiors had slightly revised trim, and two- Sedans being discontinued, as the fastback body style con-
tone grey cloth upholstery and interior trim finish contin- tinued to lose favor against the more modern notchback
ued to be the standard fare. The Super DeLuxe Catalina style 4-Door Sedan, which generally had easier access to the
Hardtop continued to use exclusive colors inside and out, rear seat and the luggage compartment. Also of note, the
and this year it was Malibu Ivory and Sapphire Blue Metal- 3-passenger Business Coupe was no longer available with
lic, or combinations thereof. As the top line Pontiac, it also an 8-cylinder engine.

Chieftain DeLuxe 4-Door Sedan Streamliner DeLuxe 2-Door Sedan

1
Chieftain Super DeLuxe 2-Door
Catalina Hardtop
9
Model year production: 370,159, down 17.08% from 1950. on left front door hinge pillar and read as follows: First digit
5
Domestic market share: 6.37% (5th place). indicates assembly plant code from above. The second digit 1
Base price range: $1,713 to $2,556. indicates engine installation (6 for 6-cylinder Series 25 and
Pontiac average base price: $2,053, up 9.87%. 8 for 8-cylinder Series 27). The third digit indicates year
Introduction date: December 1950. code: U = 1951. Fourth digit indicates transmission attach-
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), ment: S = Synchromesh 3-speed manual, or H = Hydra-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Matic. Remaining digits are sequential number by engine
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE and transmission installation with beginning number of
(W). 1001 and ending number as follows in the chart below. Style
Serial number identification: Eight to ten digit code located number is located on body tag on cowl under hood.

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Wilmington
25 6-cyl. w/3-speed 3282 3519 3181 6567 4133 24016 4175
25 6-cyl. w/Hydra-Matic 1416 1473 1323 1954 1592 6543 1562
27 8-cyl. w/3-speed 5406 6224 4117 11644 5984 31777 6068
27 8-cyl. w/Hydra-Matic 18117 20125 14080 40060 22197 119780 23140

Model Year Production by Engine and Transmission

Series/Powerplant Production
25 6-cyl. w/3-speed 43,553
25 6-cyl. w/Hydra-Matic 10,195
27 8-cyl. w/3-speed 64,424
27 8-cyl. w/Hydra-Matic 251,987
Total production 370,159

Powertrains
Compression
Engine Ratio Gross HP Transmission All Models
239.2 CID, 1-bbl., L-head, 6-cyl. 6.5:1* 96 3-speed manual S
Hydra-Matic $170
1951 Pontiac 386
Compression
Engine Ratio Gross HP Transmission All Models
248.9 CID, 2-bbl., L-head, 8-cyl. 6.5:1* 116 3-speed manual $75
Hydra-Matic $245
*7.5:1 compression ratio is optional. Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27. Eight-cylinder is not available on the Chief-
tain Business Coupe.

Major Options
Streamliner Chieftain
Venti-heater, under seat
heater and defroster $45 $45 Options common to most models.
Windshield washer $ $ Items may be standard equipment, op-
Seven-tube radio $80 $80 tional at different pricing, or unavail-
Electric clock $ $ able on certain models. This chart is
Rear fender skirts $ $ only a guide.
Hubcaps $ $
Wheel trim rings $ $
White sidewall tires $ $

Paint Colors
Code Code

Black 5100 Berkshire Green Metallic over Palmetto Green 5117
St. Clair Blue Metallic 5101 Starmist Blue over Surf Gray 5119
Victoria Maroon Metallic 5103 Malibu Ivory over Sapphire Blue Metallic* 5122
Yorkshire Gray Metallic 5104 Berkshire Green Metallic 5123
Malibu Ivory* 5105 Lido Beige 5124
Tripoli Red 5106 Saturn Gold Metallic 5124
Palmetto Green 5107 Imperial Maroon 5125A
Starmist Blue 5108 Sand Gray Metallic 5125B
Surf Gray 5109 Berkshire Green Metallic 5126
Berkshire Green Metallic 5110 Palmetto Green 5126
Saturn Gold Metallic 5111 St. Clair Blue Metallic over Starmist Blue 5128
Sapphire Blue Metallic* 5112 *Exclusive colors for the Chieftain Super DeLuxe Catalina. Available only
Yorkshire Gray Metallic over Surf Gray 5114 on the Chieftain DeLuxe Catalina.
Sapphire Blue Metallic over Malibu Ivory* 5115

Streamliner
New and beautiful proof that ...
Dollar for Dollar you cant beat a Pontiac!

Nameplate year of origin: 1942 (1941 as Streamliner Torpedo sub- Measurements

series).
Wheelbase 120.0"
Current bodystyle lifespan: 1949 through 1952.
Length 202.5"
Percentage of divisions sales volume: NA. Width 75.8"
Primary competition: Dodge Wayfarer, Nash Statesman, and Stude- Height 63.3"
baker Champion. Legroom front 42.8"
Notable changes: Slightly revised styling and trim changes. Legroom rear 40.8"
Major standard equipment: Two-tone grey cloth upholstered full-width Headroom front 36.0"
cushion seats, assist straps, front and rear rubber floor mat, front door Headroom rear 35.8"
armrests, dual sun visors, stainless front and rear window surrounds, Cargo capacity (cu. ft.) 17.5
beltline molding and rocker panel molding, rubber rear fender gravel Fuel capacity (gals.) 17.5
shield, and 7.10 15 BSW tires. DeLuxe model adds: Button-back up-
holstery, two-tone interior trim, DeLuxe steering wheel, full-length
stainless and wheel trim rings, and chrome gravel guard.
 387 1951 Pontiac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Streamliner 2-Door Sedan Coupe, 5-p. 2507 $1,824 +9.03% 3248 NA NA
Streamliner DeLuxe 2-Door Sedan Coupe, 5-p. 2507D $1,927 +8.99% 3263 NA NA
TOTALS Avg. price $1,876 +7.42% Production NA NA
*Production figures kept by series and transmission attachment, not body style.

Chieftain
A rare achievement in the fine art of automotive design.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Cars Wagons
Percentage of divisions sales volume: NA.
Primary competition: Dodge Coronet, Hudson Pacemaker Custom, Mer- Wheelbase 120.0" 120.0"
1
cury, Nash Statesman, Oldsmobile 88, and Studebaker Commander.
Notable changes: Slightly revised styling and trim changes.
Length
Width
202.5"
75.8"
202.5"
75.8"
9
Major standard equipment: Two-tone grey cloth upholstered full-width
cushion seats, front and rear rubber floor mat, automatic interior light-
Height
Legroom front
63.3"
42.8"
65.5"
42.8"
5
ing, stainless steel front and rear window trim, beltline molding and
rocker panel molding, rubber rear fender gravel shield, hubcaps, and
Legroom rear
Headroom front
40.8"
36.0"
NA
36.0"
1
7.10 15 BSW tires. Station wagon adds: Leatherette (vinyl) upholstery, Headroom rear 35.8" NA
2-passenger rear center row and 3-passenger rear seating, Di-Noc simu- Cargo capacity (cu. ft.) 17.5 NA
lated wood trim. DeLuxe models add: Button-back upholstery, carpet- Fuel capacity (gals.) 17.5 17.5
ing, DeLuxe steering wheel, full-length body side stainless and wheel
trim rings, and chrome gravel guard. DeLuxe station wagon adds: 3-pas-
senger rear seating. Convertible adds: Cloth and leather upholstery and
power top. Super DeLuxe adds: Color-coordinated cloth and leather up-
holstery, deep-pile carpeting, and matching two-tone instrument panel.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Chieftain 2-Door Business Coupe, 3-p. 2527B $1,713 +9.04% 3193 NA NA
Chieftain 2-Door Sedan Coupe, 5-p. 2527 $1,848 +9.09% 3228 NA NA
Chieftain 2-Door Sedan, 5-p. 2511 $1,848 +9.09% 3243 NA NA
Chieftain 4-Door Sedan, 5-p. 2569 $1,903 +9.05% 3273 NA NA
Chieftain 4-Door Station Wagon, 8-p. 2562 $2,470 +9.10% 3603 NA NA
Chieftain DeLuxe 2-Door Sedan Coupe, 5-p. 2527D $1,951 +9.06% 3228 NA NA
Chieftain DeLuxe 2-Door Sedan, 5-p. 2511D $1,951 +9.06% 3243 NA NA
Chieftain DeLuxe 2-Door Catalina Hardtop,
5-p. 2537D $2,182 +9.10% 3343 NA NA
Chieftain DeLuxe 2-Door Convertible Coupe,
5-p. 2567DTX $2,314 +9.05% 3488 NA NA
Chieftain DeLuxe 4-Door Sedan, 5-p. 2569D $2,006 +9.02% 3273 NA NA
Chieftain DeLuxe 4-Door Station Wagon, 6-p. 2562D $2,556 +9.09% 3523 NA NA
Chieftain Super DeLuxe 2-Door Catalina
Hardtop, 5-p. 2537SD $2,244 +9.04% 3353 NA NA
TOTALS Avg. price $2,082 +9.07% Production NA NA
*Production figures kept by series and transmission attachment, not body style.
1951 Studebaker 388

STUDEBAKER
The thrifty one for 51!

Studebakers marketing strategy changed with the in- Styling was evolutionary with a redesigned grille and
troduction of its first modern V8 engine. Beginning with center spinner. The grille continued to be of an eggcrate
the 1951 model year, the Champion series would be the 6- design but was now chrome on all models, and was set far-
cylinder line, and the Commander series would be the V8 ther forward to be more flush with the front fender line.
line. Both series continued to be offered in three trim lev- The Champion Custom used painted headlight rings, while
els, but all were now built from the same chassis wheelbase, all other Studebakers used chrome bezels. Changes to the
excluding the Commander Land Cruiser which continued greenhouse area included one-piece curved glass wind-
to be stretched 4 inches from the standard sedans. This shields for all models, and one-piece rear glass replacing
strategy of having the Champion 6 and Commander V8 se- the former two-piece unit on all two-door and four-door
ries would remain intact through the demise of the big sedans. Interiors were slightly revised with different trim
Studebakers and the Champion and Commander name- materials in some models.
plates in 1958. Some of the sub-series titles were also revised. The
Studebakers new V8 engine was its first modern over- former Champion Regal DeLuxe was now the Champion
head valve V8 engine. Being of slightly smaller displace- Regal. In the Commander series, the Regal designation re-
ment than last years Commander L-head 6-cylinder en- placed the former DeLuxe, and the new State designation
gine, the new V8 put out nearly 20 percent more power. It replaced the former Regal DeLuxe. The Land Cruiser re-
also proved to be very popular with buyers, as sales in- mained the top-of-the-line Studebaker for 1951.
creased more than 70 percent for the Commander series.

Champion Regal 2-Door Starlight Coupe

Champion DeLuxe 4-Door Sedan Commander Regal 2-Door Sedan

Model year production: 265,264, down 22.70% from 1950. Serial number identification: Seven to eight digit code lo-
Domestic market share: 4.56% (9th place). cated on left front door lock pillar and read as follow: First
Base price range: $1,561 to $2,481. digit indicates series (Champion = G; Commander = 8),
Studebaker average base price: $1,902, up 8.06%. followed by six to seven digit sequential serial number by
Introduction date: October 1950. series and assembly plant as in chart that follows.
Assembly plants: Los Angeles, CA, and South Bend, IN.

Serial Numbers by Assembly Plant and Series

Assembly Plant Beginning Ending
Los Angeles, CA Champion 889101 907190
Los Angeles, CA Commander 800001 815942
South Bend, IN Champion 1000000 1115017
South Bend, IN Commander 110001 216497
 389 1951 Studebaker

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1* 85 3-speed manual S -
Overdrive $95 -
Automatic Drive $208 -
232.6 CID, 2-bbl., valve-in-head, V8 7.0:1 120 3-speed manual - S
Overdrive - $105
Automatic Drive - $217
*7.5:1 compression ratio is optional.

Major Options Paint Colors

Champion Commander Code
Heater $61 $61 Velvet Black W-ND
Windshield washer $ $ Tulip Cream W-SS
Electric clock
Starline 6-tube radio
$
$67
$
$67
Bahama Mist Metallic
Highland Mist Metallic
W-UF
W-UG 1
Stratoline 8-tube radio
Hill-Holder
$
$
$
S
Plaza Gray
Concord Blue
W-UL
W-UN 9
Hubcaps
Wheel trim rings
$
$
$
$
Bermuda Green
Black Cherry
W-UR
W-UY 5
Whitewall tires $ $
Options common to most models. (S = Standard equip-
Comanche Red
Aqua Green
W-UZ
W-VC
1
ment) Items may be standard equipment, optional at dif- Steel Mist Metallic W-VD
ferent pricing, or unavailable on certain models. This Shenandoah Green W-VO
chart is only a guide. Old Ivory W-VP
Surf Gray W-VR
Aero Blue W-VT
Sahara Sand W-VX
Rio Green W-VY
Maui Blue W-VZ

Champion
Now, more than ever, one of the 4 lowest
price largest selling cars in America!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 53.13%.
Length 197.5"
Primary competition: Chevrolet DeLuxe, Ford Custom, and Plymouth Width 70.7"
Concord. Height 61.6"
Notable changes: Minor trim and detail changes. Legroom front 39.8"
Major standard equipment: Cloth upholstery, rubber floor mats, left Legroom rear 39.2"
front door armrests, drivers sunvisor, black rubber gravel shield, full Headroom front 36.5"
wraparound front and rear bumper with bumper guards, and 6.40 15 Headroom rear 34.5"
BSW tires. DeLuxe adds: Deluxe steering wheel and horn ring, door Cargo capacity (cu. ft.) NA
armrests, dual sunvisors, automatic dome light switch, and trunk mat. Fuel capacity (gals.) 18.0
Regal DeLuxe adds: Stainless steel side window trim, and rocker panel
moldings. Convertible adds: Nylon upholstery with vinyl door panels.
1951 Studebaker 390

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Coupe, 3-p. 10G-Q4 $1,561 +10.01% 2585 2,429 +55.51%
Champion Custom 2-Door Starlight Coupe, 5-p. 10G-C1 $1,662 +9.78% 2650 2,781 -22.38%
Champion Custom 2-Door Sedan, 6-p. 10G-F1 $1,634 +9.89% 2670 10,689 -45.44%
Champion Custom 4-Door Sedan, 6-p. 10G-W1 $1,667 +9.74% 2690 9,972 -37.68%
Champion DeLuxe 2-Door Coupe, 3-p. 10G-Q1 $1,643 +9.75% 2610 961 -53.84%
Champion DeLuxe 2-Door Starlight Coupe, 5-p. 10G-C3 $1,744 +9.55% 2675 9,444 -50.37%
Champion DeLuxe 2-Door Sedan, 6-p. 10G-F3 $1,716 +9.65% 2690 18,591 -58.94%
Champion DeLuxe 4-Door Sedan, 6-p. 10G-W3 $1,749 +9.52% 2715 26,019 -43.47%
Champion Regal 2-Door Coupe, 3-p. 10G-Q2 $1,727 +9.58% 2615 373 -56.07%
Champion Regal 2-Door Starlight Coupe, 5-p. 10G-C5 $1,828 +9.40% 2675 14,103 -52.94%
Champion Regal 2-Door Sedan, 6-p. 10G-F5 $1,800 +9.49% 2690 5,631 -74.38%
Champion Regal 2-Door Convertible, 5-p. 10G-S2 $2,157 +8.88% 2890 4,742 -49.35%
Champion Regal 4-Door Sedan, 6-p. 10G-W5 $1,833 +9.37% 2720 35,201 -36.34%
TOTALS Avg. price $1,748 +9.56% Production 140,936 -47.92%

Commander
Styled with new Studebaker distinction!
Engineered for sparkling new performance!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 46.87%. All but Land Cruiser Land Cruiser
Primary competition: Buick Special, Dodge Coronet, Wheelbase 115.0" 119.0"
Hudson Pacemaker Custom, Mercury, Nash States- Length 197.5" 201.5"
man, and Oldsmobile 88. Width 70.7" 69.8"
Notable changes: Minor trim and detail changes. Height 61.6" 61.3"
Major standard equipment: Cloth upholstery, full Legroom front 39.8" 40.8"
floor carpeting, deluxe steering wheel and horn ring, Legroom rear 39.2" 39.8"
door armrests, dual sunvisors, automatic dome light Headroom front 36.5" 36.5"
switch, automatic courtesy lights, black rubber gravel Headroom rear 34.5" 35.0"
shield, full wraparound bumper with bumper guards, Cargo capacity (cu. ft.) NA NA
and 7.10 15 BSW tires. Regal DeLuxe adds: Stain- Fuel capacity (gals.) 18.0 18.0
less steel window moldings, chrome gravel shield,
and rocker panel moldings. Convertible adds: Cloth
and vinyl interior. Land Cruiser adds: Robe cord,
luggage compartment carpet and light.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander Regal 2-Door Starlight Coupe, 5-p. H-C3 $2,026 +6.80% 3030 8,192 +86.90%
Commander Regal 2-Door Sedan, 6-p. H-F3 $1,997 +6.73% 3045 8,034 +75.11%
Commander Regal 4-Door Sedan, 6-p. H-W3 $2,032 +6.83% 3065 29,603 +158.77%
Commander State 2-Door Starlight Coupe, 5-p. H-C5 $2,137 +5.90% 3030 11,637 +57.79%
Commander State 2-Door Sedan, 6-p. H-F5 $2,108 +5.82% 3045 3,903 +65.17%
Commander State 2-Door Convertible, 5-p. H-S2 $2,481 +6.57% 3240 3,770 +31.50%
Commander State 4-Door Sedan, 6-p. H-W5 $2,143 +5.88% 3070 21,134 +42.49%
Commander Land Cruiser 4-Door Sedan, 6-p. H-Y5 $2,289 +4.66% 3165 38,055 +53.99%
TOTALS Avg. price $2,152 +6.13% Production 124,328 +71.35%
 1952
Nineteen fifty-two turned out to be one of those un- year celebration but were delayed, so a last minute redesign
usual years in which production dropped for reasons unre- of existing cars was created. On February 15, 1952, a day
lated to the automotive industry. By introduction time, the short of the 100th anniversary of the creation of the origi-
Korean War was in full swing, and once again material nal wagon/blacksmith shop, the 7,130,874th Studebaker
shortages plagued the industry, causing an increase in man- vehicle was driven off the line. Studebaker was the only
ufacturing costs and a decrease in production. To the con- one of nearly 5,000 wagon makers to survive the transition
sumer this meant higher prices, and in some cases lower to the automobile over the long term. Most styling changes
quality materials being used. As an example, nickel, revolved around the grille and front end, but interestingly 1
chromium and copper, used to manufacture chrome
bumpers and trim, were in short supply, so thinner layers
Studebaker did develop a one-year-only 2-door hardtop
based on the original 1947 body.
9
were used on these parts, causing a slightly duller finish. General Motors was in a holding pattern, before an 5
Owners later found out they had lower quality materials
when the chrome coating began peeling off. This is just one
onslaught of new vehicles that would be introduced dur-
ing the next three years. The Generals large B- and C- 2
of the problems faced by the manufacturers in a body cars were into the third year of their styling cycle,
year that would end with a 33 percent decrease in produc- while the smaller A-bodies (Chevrolet, Pontiac, and
tion. Oldsmobile 88) carried on into a fourth year. Power steer-
Ford Motor Company took the spotlight this year, ing was introduced as optional equipment for Cadillac,
with all-new styling that brought Ford out of the slab-side, Oldsmobile and Buick. Motor Trend magazine made its an-
shoebox look and away from fastback designs, into a more nual selection of a Car of the Year, and for the second
modern, less conservative appearance. All three divisions time in the magazines brief history the award was given to
cars Fords, Lincolns and Mercurys fell under the styl- the Cadillac Motor Division. Unlike the first award in 1949,
ists pen this year, and it shows in the similar lines used on Cadillac accepted the honor this time.
all cars. Mercury went back to sharing bodies with Ford, as The news out of Packard centered on corporate issues
it had done from its introduction in 1939 through the 1948 rather than product, and the result was that production
model year. The change tended to be confusing as Mercury dropped by 30 percent. During May 1952, James J. Nance,
had shared bodies with Lincoln from 1949 through 1951 former head of Hotpoint, a General Electric company, be-
and thus gained a more luxurious image. But the 1952 mod- came Packard president and general manager. Nance came
els would prove that Ford was struggling to position Mer- to Packard with the idea of forming a fourth major auto-
cury in just the right spot, and with the new models, they motive manufacturer. Under his plan, Nance would merge
finally found the right spot. Along with the new styling Studebaker and Packard, while George Mason at Nash would
came Lincoln and Mercury 2-Door Hardtop body styles in merge with Hudson, which was already for sale. Nances
both series within each make. ideas were brilliant, but Packards latest products had strayed
Studebaker entered its 100th anniversary in the trans- away from its former styling leadership and quality product
portation business. To celebrate the home state automakers for which it had been known prior to the war. Nance viewed
anniversary, a Studebaker Commander Convertible was se- the modern car as expendable, to be replaced every three or
lected as the official Indianapolis 500 Pace Car. All-new four years, and believed it should be built with planned-in
models, the eventual 1953 models, were intended for the 100 obsolescence. However, that was never a Packard belief. By

391
1952 Allstate 392
1952 over 50 percent of all Packards ever built since 1899 were The most anticipated addition occurred mid-year when
still on the road, proof of their quality. Nance did make the DeSoto was given a version of the Chrysler Hemi en-
wise decision to bring back the luxury Packard, and he made gine. The powerful Hemi V8 engine found a home in
an all-out assault towards that end. The result showed up in the newly christened Firedome series, which was essentially
the improved 1953 product line. a DeSoto Custom with a V8 engine replacing the inline
Both Hudson and Nash lines continued relatively un- 6-cyclinder. This would be the last season for the De-
changed. There were no changes for the Kaiser line of the Soto DeLuxe, DeSoto Custom and Dodge Wayfarer name-
Kaiser-Frazer Corporation either. The Frazer had been plates.
dropped at the end of the 1951 model year, but the name Crosley sales had been faltering since the start of the
was still used in the corporate name until the 1954 merger new decade. The problems with the COBRA aluminum
with Willys. The Kaiser-Frazer Corporations only signifi- engines in the late forties had skaken consumer confidence
cant news for 1952 was the introduction of the compact All- in the durability of the tiny cars. It did not help matters
state, based on the Henry J but marketed as a new name- that the rest of the auto industry was steering customers into
plate in cooperation with Sears, Roebuck & Company. larger, more powerful, and better-equipped cars, because
An all-new offering for 1952 was the Aero-Willys, the once consumers had a taste of those cars, they were no
first car built by Willys-Overland Motors since before longer interested in the small Crosley.
World War II. Considered a compact by the industry at the For a second year in a row, there were no significant
time, the Aero was better equipped than most compacts of changes to any of the light-duty truck lines for 1952.
the time. With the success of the Jeep and Willys Station
Wagon continuing, and the Nash Rambler gaining in pop-
ularity, the time seemed right for the Aero. 1952 Overview and Changes
At Chrysler Corporation, 1952 was a carryover year in from Prior Year
terms of styling and most mechanical features, with all cars
Total industry production: 3,951,774, down 32.03%.
receiving just a few trim changes to distinguish them from
Number of manufacturers for model year: 21, up from 20.
the 1951 models. Chrysler and DeSoto both started the year
Number of models and body types offered: 217, down
with newly available power steering. Plymouth added op-
from 238.
tional tinted glass as well as a long overdue, optional over-
Industry average base price: $2,598, up 6.24%.
drive gearing to bolster its economy image. Given Chryslers
Industry base price range: $943 for the Crosley 2-Door
famed engineering status in the industry, it seems odd that
Business Coupe, to $6,943 for the Chrysler Crown
it took so long to develop overdrive for Plymouth, when
Imperial 4-Door, 8-passenger Limousine.
most other low-priced makes had offered it for several years.

ALLSTATE
Your One Brand New Car for 52! Allstate!

Seeking to expand sales outlets for the popular Henry brand of automotive replacement parts sold in Sears retail
J, Kaiser teamed up with one of the nations largest retail- stores. These parts included tires, headlights, batteries and
ers, Sears, Roebuck & Company, to sell a version of the car other accessories. It seemed a logical move to apply the well-
named Allstate. This would be Searss second attempt at known name to their version of the Henry J. Unique features
selling cars, the first being early in the 20th century. The All- of the Allstate included a grille with a bar surrounding the
state was a thinly disguised Henry J, and was offered for sale same style opening as the Henry J, and two horizontal bars
mainly in the south and western portions of the country. filling the opening. A small round parking lamp was placed
The Allstate name was familiar to consumers as the below the headlamps. On the left-hand side of the hood di-
 393 1952 Allstate
rectly over the grille was the Allstate name superimposed on idea, things like taillamps, backup lamps and even a trunk
a map of the United States. The same style of nameplate or- lid opening were optional equipment for some models.
nament was used on the rear deck above the license plate The economy theme was highlighted by the use of
bracket and inside on the glove compartment door. small, economy-size engines. A 134.2 CID 4- and 161 CID
Styling of the new compact car otherwise followed that 6-cylinder engine, both sourced from Willys-Overland,
of the Henry J. The Allstate was of a two-door fastback de- were rugged, dependable powerplants with proven perfor-
sign. The shape of the front end was similar to the departed mance in the Willys Jeep. The engines were mated to a
Frazer, with a raised center section and front fender edges that standard 3-speed manual or optional overdrive transmission
canted rearward from the top down. A simple wraparound to further enhance the economy.
style bumper was used front and rear, and the front did not Basic simplicity carried into the rather stark interior.
use a bumper pan, leaving the bumper brackets exposed. A flat instrument panel used a rectangular gauge cluster
A three-section bodyside crease was used on the body- mounted directly over the steering column, and contain-
sides. The first section was on the front fender running ing all the gauges. In the center was an area for the optional
from the headlamp bezel to the rear edge of the fender. A radio speaker, and to the right was a trapezoidal glove box
second crease, about 8 inches from the lower edge of the with the aforementioned Allstate logo and script. Below
body, ran from the front wheel opening lip straight back to the instrument panel were the ignition switch and parking
the rear crease. The rear crease was really a fender kick-up brake lever, and light controls by the driver. The optional
line that started near the bottom front edge of the rear radio hung below in the center, and the optional heater
wheel opening, slanting forward slightly to a point midway hung below the glove box. It wasnt very pretty, but it was
up the bodyside, just behind the door, then made a 90-de- simple and functional. Upholstery was of tough vinyl-
gree angle and ran straight back to the rear fender end. weave material, which was also used on the door panels. A
The greenhouse area used tall windows, giving an airy fold-down rear seat provided extraordinary luggage capac- 1
feeling and good visibility. A beltline crease was created
from the top of the front fender, gradually sloping down-
ity for a compact car, with 6 feet of length and a total 58
cubic feet of space, less space for the spare tire. However,
9
ward as it neared the end of the front door, and then quickly the space, and the spare tire, were only accessible from the 5
curving upwards, then back to form the line top of the rear passenger doors, unless the optional trunk lid opening was
fender. A slight bump on the end of the rear fender created ordered (standard on DeLuxe models). 2
a tailfin appearance. As part of the basic transportation

DeLuxe 2-Door Sedan

Model year production: 1,566, new make. cated on left front door hinge pillar. First digit is assembly
Domestic market share: 0.04% (21st place). plant code from above. Second digit denotes year: 2 = 1952.
Base price range: $1,395 to $1,539. Third and fourth digits designate powerplant: 30 is four-
Allstate average base price: $1,473. cylinder engine and 40 is six-cylinder engine. Remaining
Introduction date: December 1951. seven digits are sequential serial numbers as follow in chart
Assembly plants: Long Beach, CA (A). below.
Serial number identification: Eleven-digit code on plate lo-

Serial Numbers by Series

Series Series code Beginning Ending
4-cylinder A230 1000001 1000942
6-cylinder A240 1000001 1000602
1952 Allstate 394

Powertrains
Compression Basic, Standard
Engine Ratio Gross HP Transmission & DeLuxe Basic & DeLuxe
134.2 CID Supersonic, 1-bbl., L-head, 4-cyl. 7.0:1 68 3-speed manual S -
Overdrive $104 -
161 CID Supersonic, 1-bbl., L-head, 6-cyl. 7.0:1 80 3-speed manual - S
Overdrive - $104

Major Options Paint Colors

Heater and defroster $ Code
Radio $
Directional signals $ Caribbean Coral Metallic 65, 195, 577
Opening trunk lid* $ Garden Green Metallic 76, 265, 573
Front bumper guards $ Horizon Blue 78, 130, 592
Rear bumper guards $ Blue Satin 79, 330, 579
Stainless steel wheel trim rings $ Oakwood Brown Metallic 80, 335, 572
Full wheel covers $ Ceramic Green 81, 355, 574
White sidewall tires $ Tropical Green Metallic 84
Cardinal Maroon 110, 597
*Standard on DeLuxe model.
Onyx Black 140, 584
Options common to most models. Items may be stan- Crystal Green 150, 582
dard equipment, optional at different pricing, or un- Cape Verde Green Metallic 325, 572
available on certain body styles. This chart is only a
Arena Yellow 360, 570
guide.
Mariner Gray 370, 578
Mineral Gray 375, 580
Aloha Green 390, 569
Pasadena Yellow 391
Paint colors above are all single-tone selections offered by
Kaiser.

Allstate
New Power. New Safety. New Economy.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1954 (shared with Henry J).
Wheelbase 100.0"
Percentage of divisions sales volume: 100.00%.
Length 174.5"
Primary competition: Crosley, Henry J, and Nash Rambler. Width 70.0"
Notable changes: All-new model (same as Henry J). Height NA
Major standard equipment: Vinyl plaid weave interior trim, front rub- Legroom front 42.3"
ber floor covering, two-spoke steering wheel, black rubber window Legroom rear 35.6"
surrounds, small hubcaps, and 5.90 15 BSW tires. Standard adds: Headroom front 35.8"
Front door vent windows, brake booster pump, and a second horn. Headroom rear 35.6"
DeLuxe adds: Rear deck lid opening, horn ring (6-cylinder only), door Cargo capacity (cu. ft.) 19.0*
armrests (6-cylinder only), and full wheel covers. Fuel capacity (gals.) 13.0
*51 cubic feet with rear seat folded down.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Allstate 2-Door (Basic) Sedan, 5-p. 110 $1,395 NEW 2300 400 NEW
Allstate 2-Door (Standard) Sedan, 5-p. 111 $1,486 NEW 2300 500 NEW
 395 1952 Buick
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Allstate DeLuxe 2-Door Sedan, 5-p. 113 $1,539 NEW 2300 644 NEW
TOTALS Avg. Price $1,473 NEW Production 1,544 NEW
*Estimate from serial numbers. Model number with 6-cylinder engine is 115.

BUICK
Front and Center for 1952 BUICK!

Buick styling for 1952 was not greatly altered from come standard equipment on many larger cars, including
the prior year. The most noticeable exterior change was in the Roadmaster.
the redecorated rear quarters and more squared-off trunk Worth noting is that 1952 would mark the last ap-
lid that gave the rear view a boxier look. The rear fenders
were topped with a chrome ornament on all but the base
pearance of two long-standing Buick features. It was the last
year for a straight-eight engine in the Super and Road-
1
Special series the early beginnings of a tailfin for Buick. master lines, and the last year a Buick would use a two-piece 9
Series designations returned in chrome script to the rear
quarter panels. A redesigned Sweepspear, now on all
windshield, that being in the base Special line. The Road-
master Riviera 2-Door Hardtop, Model 76MR, which was
5
models, culminated in a sweep forward just ahead of the
rear wheel which created a gravel guard of sorts, and on
the only Roadmaster that did not include power windows
and front seat in its standard equipment list, was dropped
2
Super and Roadmaster models, led into a chrome rocker from the model line. Missing in the Super line were the 2-
panel molding. The portion which continued onto the rear Door and 4-Door Tourback Sedans. Also, in what seems
quarter panel was now gone. All the changes taken together to be a strange occurrence, the Special 2-Door Tourback
made the rear half of the car appear new, when it reality it Coupe and Business Coupe, which were listed and pic-
bore only trim changes. tured in both 1951 and 1952 sales brochures, as well as being
Inside, upholstery choices were changed slightly, and mentioned in industry documents, seem never to have
the Special continued to use its unique instrument panel made it into production.
with two large dials, as opposed to the Pilot-centered in- One final note: Never again would a new Buick have
strument panel with the speedometer over the steering col- a base list price under $2,000. The 1951 Special Business
umn, flanked by two smaller gauge pods. Powertrain and Coupe holds that distinguished honor as the last of an era.
optional equipment choices were mostly unchanged from Next season, the 1953 Roadmaster Estate Wagon would
the prior year with one notable exception newly available cross the $4,000 list price line, and the 1953 Skylark Con-
power steering. A highly popular option for the 4,200- vertible would reach $5,000. This marks the beginnings of
pound (plus) Roadmaster, power steering no doubt eased a stretch deeper into the luxury market.
the pain of trying to parallel park, and it would soon be-

Roadmaster 2-Door Riviera Hardtop Special 4-Door Sedan

Super 2-Door Convertible

1952 Buick 396

Model year production: 301,702, down 24.52% from 1951. followed by sequential number by plant Flint, 16436001
Domestic market share: 7.63% (4th place). to 16739745; Southgate, 26456001 to 26714109; Linden,
Base price range: $2,040 to $3,977. 36464001 to 36717383; Fairfax, 46471001 to 46722742;
Buick average base price: $2,689, up 4.45%. Wilmington, 56483001 to 56726449; Atlanta, 66490001 to
Introduction date: January 1952. 66729512; Framingham, 76496001 to 76730564. Style
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, number can be found on body identification plate. An
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); after the style number denotes hydraulic (power) seats, win-
Atlanta, GA (6); and Framingham, MA (7). dows and convertible tops. Ionia denotes the builder of
Serial number identification: Eight digit code read as fol- wagon bodies for Buick.
lows: 1st digit indicating assembly plant code from above,

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Super Roadmaster
263.3 CID Fireball 2-bbl., 6.6:1 120 3-speed manual S - -
valve-in-head, 8-cyl. 6.9:1 124 3-speed manual - S -
7.2:1 128 Dynaflow Drive Automatic $193 $193 -
320.2 CID Fireball, 2-bbl., 7.5:1 170 Dynaflow Drive Automatic - - S
valve-in-head, 8-cyl.

Major Options
Special Super Roadmaster
Weather-Warden heater/defroster $67 $67 $67
Power Steering - - $199
Sonomatic AM Radio $92 $92 $92 Options common to most models. (
Selectronic AM Radio $ $ $ = Not Available, S = Standard equip-
Electric Clock - $ $ ment) Items may be standard equip-
ment, optional at different pricing, or
E-Z-I non-glare inside rear view unavailable on certain models. This
mirror $ $ $ chart is only a guide.
Outside rear view mirror $ $ $
Remote-control outside rear view
mirror $ $ $
Full wheel covers $ $ S

Paint Colors
Code Code
Black 1 Sky Gray over Victoria Maroon Metallic 15
Verde Green Metallic 2 Sky Gray over Seamist Gray Metallic 16
Imperial Blue Metallic 3 Imperial Blue Metallic over Barton Gray 17
Barton Gray 4 Seamist Gray Metallic over Sky Gray 18
Victoria Maroon Metallic 5 Sky Gray over Terrace Green 19
Seamist Gray Metallic 6 Sky Gray over Venetian Blue Metallic 20
Sky Gray 7 Sky Gray over Surf Blue 21
Terrace Green Metallic 8 Imperial Blue Metallic over Surf Blue 22
Venetian Blue Metallic 9 Convertible Top on Sequoia Cream 24
Surf Blue 10 Convertible Top on Apache Red 25
Glenn Green 11 Nassau Blue Metallic 28
Sequoia Cream 12 Golden Sand Metallic 29
Apache Red 13 Coronet Copper Metallic 30
Sky Gray over Verde Green Metallic 14 Glacier Green Metallic 31
 397 1952 Buick

Paint Colors (cont.)

Code Code
Peacock Green Metallic 32 Verde Green Metallic over Aztec Gold Metallic 39
Aztec Gold Metallic 33 Golden Sand Metallic 40
Beach White over Nassau Blue Metallic 34 Beach White over Golden Sand Metallic 41
Beach White over Golden Sand Metallic 35 Teal Blue Metallic 42
Beach White over Coronet Copper Metallic 36 Beach White 43
Beach White over Glacier Green Metallic 37 Beach White over Teal Blue Metallic 44
Beach White over Peacock Green Metallic 38 Seamist Gray Metallic over Beach White 45

Special
Heres beauty on a budget.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: Second-series 1949 through 1953.
Wheelbase 121.5"
Percentage of divisions sales volume: 39.83%.
Length 204.8"
Primary competition: Hudson Pacemaker Custom, Kaiser Deluxe, Mercury Width 76.5"
Custom, Nash Statesman, Oldsmobile 88, and Studebaker Commander. Height 63.4"
Notable changes: Trim and detail changes.
Major standard equipment: Cloth seats, full floor covering, interior hood
Legroom front
Legroom rear
43.1"
41.5"
1
release, turn signals, two-piece windshield, three Ventiports per side,
Sweepspear stainless bodyside trim, front and rear bumper guards, and
Headroom front 35.5" 9
7.60 15, 4-ply tires. Deluxe models add: Upgraded cloth upholstery,
Headroom rear
Cargo capacity (cu. ft.)
35.0"
NA 5
front and rear side armrests, one-piece windshield, and rocker panel
moldings. Convertible adds: Leathery upholstery and power convertible
Fuel capacity (gals.) 19.0
2
top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Coupe, 3-p., Model 46 4307 $2,040 +2.67% NA * *
Special 2-Door Tourback Sedan, 6-p., Model 48 4311 $2,134 +2.60% NA * *
Special 2-Door Tourback Coupe, 6-p., Model 46S 4327 $2,115 +3.37% 3605 2,206 -18.30%
Special 4-Door Tourback Sedan, 6-p., Model 41 4369 $2,209 +3.27% 3650 137 -86.29%
Special Deluxe 2-Door Tourback Sedanet, 6-p.,
Model 48D 4311D $2,197 +3.29% 3620 32,684 -39.82%
Special Deluxe 2-Door Riviera Hardtop, 6-p.,
Model 45R 4337 $2,295 +3.15% 3665 21,180 +28.43%
Special Deluxe 2-Door Convertible, 6-p.,
Model 46C 4367X $2,634 +2.85% 3850 600 -71.41%
Special Deluxe 4-Door Tourback Sedan, 6-p.,
Model 41D 4369D $2,255 +3.20% 3665 63,346 -27.89%
TOTALS Avg. price $2,235 +3.05% Production 120,153 -26.94%
*Although these models are listed in sales literature and industry reports, no evidence of production was found.
1952 Buick 398

Super
Heres superb travel ... modestly priced.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 44.86%. All but Model 52 Model 52
Primary competition: Chrysler Windsor, DeSoto Custom, Wheelbase 121.5" 125.5"
Hudson Commodore, and Packard Series 200. Length 206.2" 210.2"
Notable changes: Trim and detail changes. Width 80.0" 80.0"
Major standard equipment: Broadcloth interior trim, front Height 63.3" 63.3"
rubber floor mats with rear floor carpet, side armrests, rear Legroom front 43.1" 43.2"
seat center armrest, Sweepspear stainless bodyside trim, Legroom rear 41.5" 43.1"
three Ventiports on front fenders, and 7.60 15, 4-ply tires. Headroom front 35.5" 36.3"
Convertible adds: Leather interior trim and power convert- Headroom rear 35.5" 35.6"
ible top, front seat, and windows. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 19.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,478 +5.18% 3775 55,400 +1.63%
Super 2-Door Convertible, 6-p., Model 56C 4567X $2,869 +5.17% 3970 6,904 -14.93%
Super 4-Door Riviera Sedan, 6-p., Model 52 4519 $2,563 +5.17% 3825 71,387 -23.15%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $3,296 +5.20% 4105 1,641 -25.81%
TOTALS Avg. price $2,802 +10.17% Production 135,332 -20.03%

Roadmaster
Heres new stature in fine cars.
Roadmaster Custom built by Buick.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 15.32%. All but Model 72R Model 72R
Primary competition: Chrysler Saratoga, Lincoln Cos- Wheelbase 126.3" 130.3"
mopolitan, and Packard Series 250/300. Length 211.0" 215.0"
Notable changes: Trim and detail changes. Width 80.0" 80.0"
Major standard equipment: Luxury broadcloth upholstery Height 63.5" 63.5"
with double depth foam cushions, front rubber floor mats Legroom front 44.3" 44.3"
with rear floor carpet, power front seat, power windows, Legroom rear 42.0" 43.0"
Sweepspear stainless bodyside trim, rocker panel mold- Headroom front 35.5" 35.5"
ing, four Ventiports on each front fender, full wheel discs, Headroom rear 34.8" 34.8"
and 8.00 15, 4-ply tires. Riviera Hardtop (76R) adds: Cargo capacity (cu. ft.) NA NA
Leather and cloth interior trim. Convertible adds: Leather Fuel capacity (gals.) 19.0 19.0
interior trim and power convertible top. Estate Wagon
adds: Leather interior trim, carpeted cargo floor, and ma-
hogany veneer trim panels.
 399 1952 Cadillac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p., Model
76R 4737X $3,306 +5.19% 4235 11,387 -11.74%
Roadmaster 2-Door Convertible, 6-p., Model 76C 4767X $3,453 +5.18% 4395 2,402 -17.49%
Roadmaster 4-Door Riviera Sedan, 6-p., Model 72R 4719X $3,200 +5.12% 4285 32,069 -34.23%
Roadmaster 4-Door Estate Wagon, 6-p., Model 79R Ionia $3,977 +5.13% 4505 359 -47.13%
TOTALS Avg. price $3,484 +6.84% Production 46,217 -30.04%

CADILLAC
The Nineteen Hundred and Fifty-Two Golden Anniversary Cadillac.
Standard of the World!
1
The 1952 model year marked Cadillacs 50th anniver- in time. The dependable Hydra-Matic transmission re- 9
sary. While promotion was done to highlight this achieve-
ment, little was done to the cars themselves to mark the
ceived upgrades for better performance, and was now re-
ferred to as the Dual-Range Hydra-Matic.
5
occasion. Visually there was a revised V and crest orna- For a second time in four years, Cadillac was awarded 2
mentation, with the V cast in gold trim. Series nomen- Motor Trend magazines Car of the Year award for 1952.
clature placements varied but were also clad in gold to mark The award went to the entire line for its new performance,
50 years of the Cadillac Motor Car Company. innovation and value in the luxury field. Although the di-
Another change was better felt on the road. Since the vision had officially declined to accept the award in 1949,
performance wars were beginning to heat up, Cadillac this time it readily accepted the honor. Styling changes
wanted to be leader of the pack. For 1952, a 4-barrel car- were minor, but included a redesigned rear bumper that
buretor was installed, which boosted the rated performance housed the exhaust exits in horizontal ports on the bumper
of the 331 CID V8 by 30 horsepower. With a typical model ends. Other news for the year included new optionally
tipping the scales at just over two tons, a power boost was available power steering, which reduced steering effort up
a welcome addition under the hood. And amidst the grow- to 75 percent, and a new signal seeking radio. Some sources
ing competition from Chryslers new Hemi engines and also indicate that factory installed air conditioning became
Lincolns new V8 powerplant, the new carburetor was just available late in the 1952 model year.

Series 60 Special 4-Door Sedan

Series 62 2-Door Coupe DeVille Hardtop
1952 Cadillac 400

Model year production: 88,565, down 16.94% from 1951. for engine number (used as serial number). For all cars the
Domestic market share: 2.24% (13th place). number is stamped on front right side of the crankcase
Base price range: $3,587 to $5,643. above the water pump. Series motors numbered as follows:
Cadillac average base price: $4,406, up 12.29%. 62 526200000 and up; 60 Special 526000000 and up;
Introduction date: January 1952. 75 527500000 and up. Ending engine number for all se-
Assembly plants: Detroit, MI (1). ries is 090715.
Engine and serial number identification: Nine-digit code

Powertrains
Compression Series 62
Engine Ratio Gross HP Transmission & 60 Special Series 75 Fleetwood
331 CID, 4-bbl., V8 7.50:1 190 3-speed Synchromesh manual - S
Dual-Range Hydra-Matic automatic S $200

Major Options Paint Colors

62 60 Special 75 Fleetwood Code
Heater and defroster $110 $110 $125 Black 1
Pushbutton radio $102 $102 $102 Empress Blue Metallic 2
Signal seeking radio $129 $129 $129 Inverness Green Metallic 3
Power windows $139* S S Aleutian Green Metallic 4
Power seat adjustment $* S S Nassau Blue Metallic 5
Power steering $198 $198 $198 Phoenix Beige Metallic 6
Windshield washers $11 $11 $11 Olympic Blue 7
Full wheel covers $28 $28 S Savoy Gray Metallic 8
White sidewall tires $34 $34 $38 Burgundy Maroon Metallic 9
*Standard on Series 62 Convertible and Coupe de Ville. Mist Gray 10
Hillcrest Green Metallic 12
Options common to most models. (S = Standard equipment) Items Polar Gray 13
may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.
Opal Gray Metallic 14
Savoy Gray Metallic over Mist Gray 15
Hillcrest Green Metallic over Inverness Green Metallic 16
Aleutian Green Metallic over Polar Green 17
Inverness Green Metallic over Hillcrest Green Metallic 18
Savoy Gray Metallic over Opal Gray Metallic 19
Nassau Blue Metallic over Olympic Blue 20
Sarasota Green 22
Inverness Green Metallic over Sarasota Green 23

Series 62
A fitting climax to fifty years of ever-increasing quality and prestige!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 126.0"
Percentage of divisions sales volume: 79.33%.
Length 215.5"
Primary competition: Chrysler New Yorker, Lincoln Capri, and Packard Width 80.1"
Series 400. Height 62.7"
Notable changes: Minor trim and detail changes. Legroom front 43.9"
Major standard equipment: Two-tone interior trim, rear seat center Legroom rear 38.6"
armrest, wool-pile carpeting, rocker panel moldings, rear fender skirts, Headroom front 35.8"
directional signals, small hubcaps, and 8.00 15 BSW tires. Coupe de Headroom rear 35.6"
Ville adds: Two-tone leather interior trim and Hydra-electric front seat Cargo capacity (cu. ft.) NA
and windows. Convertible adds: Hydra-electric powered top. Fuel capacity (gals.) 20.0
 401 1952 Cadillac

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $3,587 +4.39% 4173 10,065 -0.66%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $4,013 +4.42% 4203 11,165 +9.02%
Series 62 2-Door Convertible, 6-p. 6267 $4,163 +4.41% 4418 6,400 +4.63%
Series 62 4-Door Sedan, 6-p. 6219 $3,684 +4.42% 4140 42,625 -21.93%
TOTALS Avg. Price $3,862 +4.41% Production 70,255 -13.36%

Series 60 Special
More eloquent than words.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 130.0"
Percentage of divisions sales volume: 18.19%.
Length 224.5"
Primary competition: Chrysler Imperial. Width 80.2"
Notable changes: Minor trim and detail changes. Height 62.7"
Major standard equipment: Broadcloth interior trim (plain or pat-
terned), color-coordinated carpeting, Hydra-electric front seat, power
Legroom front
Legroom rear
43.8"
42.2" 1
windows, rocker panel moldings, eight vertical chrome fender louvers
in front of rear wheel opening, rear fender skirts, and 8.00 15 BSW
Headroom front
Headroom rear
35.7"
35.6" 9
tires. Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
20.0
5
2
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $4,323 +4.37% 4255 16,110 -13.53%
TOTALS Avg. Price $4,323 +4.37% Production 16,110 -13.53%

Series 75 Fleetwood
The car of cars. Unquestionably the most
beautiful Cadillac of all time!

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 146.8"
Percentage of divisions sales volume: 2.48%.
Length 236.3"
Primary competition: Chrysler Crown Imperial. Width 80.1"
Notable changes: Minor trim and detail changes. Height 64.1"
Major standard equipment: Bedford cloth or broadcloth interior trim, Legroom front 44.1"
folding rear seat foot rests, color-keyed carpeting, power front seat, Legroom rear NA
power windows, auxiliary jump seats, full-length lower body trim Headroom front 37.0"
molding, rear fender skirts, large hubcaps, and 8.20 15 BSW tires. Headroom rear 35.6"
Imperial adds: glass division window. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
1952 Chevrolet 402

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 8-p. 7523 $5,428 +4.38% 4698 1,400 +25.00%
Series 75 Fleetwood Imperial 4-Door Sedan, 8-p. 7533 $5,643 +4.40% 4733 800 -26.27%
TOTALS Avg. Price $5,536 +4.39% Production 2,200 -0.23%

CHEVROLET
Americas most beautiful low-priced car.

Having to create a fourth variation on the same theme, competitive market. No longer were Chevy buyers saddled
designers made minor changes here and there to identify with only gray interiors, aside from those whose cars exte-
the new Chevrolets. From the front, a new grille was cre- rior colors did not go with a blue or green interior. Under
ated with revised parking light extensions. Most noticeable the hood improvements included revised carburetor and
was that the center grille bar now had five equally spaced choke set-ups. And for improved ride, new shock absorbers
bars on it. The Chevrolet name was moved from the top were employed.
grille bar to the newly designed hood emblem featuring the Model changes reflected the buying publics resistance
Chevrolet script above the Chevrolet bowtie and crest. A to cars resembling anything from the 1940s or earlier peri-
redesigned hood ornament was also fashioned to complete ods, as three of the four remaining Fleetline fastback style
the new look. Bodyside trim was revised for DeLuxe mod- models were discontinued. Models dropped included the
els to include a straight line molding from the front of the Special Fleetline 2-Door Sedan and 4-Door Sedan, and the
front wheel opening to a few inches shy of the rear fender. DeLuxe Fleetline 4-Door Sedan. The DeLuxe Fleetline 2-
The DeLuxe nameplate was moved to just above the rear Door Sedan would appear for its final season.
fender gravel guard, with chrome trim extending from the By 1952, the entire automotive industry was feeling the
gravel guard to the back of the fender. effects of the Korean War, from tire suppliers to the man-
Inside, Deluxe models gained new color-coordinated ufacturers themselves. Of course, being in the fourth year
interiors, something nearly unheard of in the low-priced of a styling cycle didnt help, but Chevy did manage to re-
field a few years ago, but now a necessity in an increasingly tain its first place rank in sales.

Fleetline DeLuxe 2-Door Sedan Styleline DeLuxe 4-Door Station Wagon

 403 1952 Chevrolet

Styleline DeLuxe 2-Door Sport Coupe

Styleline Special 4-Door Sedan

Model year production: 818,142, down 33.48% from 1951. Serial number identification: Seven to nine digit codes lo-
Domestic market share: 20.70% (1st place). cated on left front door hinge pillar and read as follows:
Base price range: $1,519 to $2,281. First number indicates assembly plant, followed by series
Chevrolet average base price: $1,785, up 5.55%. designation of KJ for Special and KK for DeLuxe; remain-
Introduction date: January 1952. ing digits are consecutive serial number, KJ-1001 through
Assembly plants: Atlanta, GA (8); Baltimore, MD (14); Buf- 19286 and KK-1001 through 115255. Example: 1KJ1001 is a
falo, NY (12); Flint, MI (1); Janesville, WI (21); Kansas City, 1952 Special built at Flint, MI, serial number 1001. Body
MO (5); Norwood, OH (9); Oakland, CA (6); St. Louis, style is determined from plate affixed to firewall.
MO (3); and Tarrytown, NY (2).

Powertrains
Compression 1
Engine
216.5 CID Thrift-Master, 1-bbl., valve-in-head, 6-cyl.
Ratio
6.6:1
Gross HP
92
Transmission
3-speed manual
Special
S
DeLuxe
S
9
235.5 CID, 1-bbl., valve-in-head, 6-cyl. 6.7:1 105 Powerglide Automatic - $178 5
2
Major Options
All models
Heater and defroster $36
Deluxe in-dash heater and defroster $
Windshield washer $ Options common to most models. Items may
Deluxe steering wheel $ be standard equipment, optional at different
Radio $64 pricing, or unavailable on certain models. This
Deluxe pushbutton radio $ chart is only a guide.
Radio antenna $
Full wheel covers $
Wheel trim rings $
White sidewall tires $

Paint Colors
Code Code
Onyx Black 442 Cherry 481
Birch Gray 466 Honeydew 482
Dusk Gray Metallic 467 Saddle Brown Metallic 483
Dusk Gray Metallic over Birch Gray 468 Birch Gray over Twilight Blue 484
Spring Green 469 Birch Gray over Spring Green 485
Emerald Green Metallic 470 Sahara Beige over Saddle Brown Metallic 486
Emerald Green Metallic over Spring Green 471 Sahara Beige over Regal Maroon Metallic 487
Admiral Blue Metallic 472 Saddle Brown Metallic over Sahara Beige 488
Admiral Blue Metallic over Twilight Blue 473 Onyx Black over Birch Gray 489
Spring Green over Emerald Green Metallic 474 Onyx Black over Regal Maroon Metallic 491
Twilight Blue 477 Beach White over Bittersweet 492
Sahara Beige 478 Onyx Black over Honeydew 493
Regal Maroon Metallic 479 Birch Gray over Admiral Blue Metallic 494
1952 Chevrolet 404

Special
New features ... proved and improved features ...
solid quality throughout!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 13.38%.
Length 197.6"
Primary competition: Ford Mainline and Plymouth Cambridge. Width 73.9"
Notable changes: Slightly revised styling and trim changes. Height 63.6"
Major standard equipment: Two-tone gray checked-pattern cloth up- Legroom front 42.8"
holstery, light gray side panels, black rubber luggage mat and front Legroom rear 41.0"
floor mat (rear compartment on business coupe), rear floor carpet on Headroom front 35.4"
sedans and sport coupe, driver-side sun visor, three-spoke steering Headroom rear 35.0"
wheel, trunk lock, luggage compartment light (window in each tail- Cargo capacity (cu. ft.) 19.0
light), stainless steel beltline molding, lower body stainless trim, rub- Fuel capacity (gals.) 16.0
ber rear fender gravel shield, and 6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special Styleline 2-Door Business Coupe, 3-p. KJ-1504 $1,519 +4.04% 3045 10,359 -39.14%
Special Styleline 2-Door Sport Coupe, 6-p. KJ-1524 $1,609 +4.14% 3050 8,906 -53.08%
Special Styleline 2-Door Sedan, 6-p. KJ-1502 $1,603 +4.09% 3085 54,781 -27.51%
Special Styleline 4-Door Sedan, 6-p. KJ-1503 $1,659 +4.08% 3115 35,460 -44.35%
TOTALS Avg. price $1,598 +3.36% Production 109,506 -40.84%

DeLuxe
A model to meet every motoring need ...
completely, economically, dependably.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 86.62%. Cars Wagon
Primary competition: Ford Customline, Plymouth Concord, and Stude- Wheelbase 115.0" 115.0"
baker Champion. Length 197.6" 198.1"
Notable changes: Slightly revised styling and trim changes. Width 74.0" 74.0"
Major standard equipment: Chevron pattern cloth with broadcloth up- Height 63.6" 65.8"
holstery color-correlated to exterior, black rubber luggage mat and Legroom front 42.8" 42.8"
front floor mat with simulated carpet inserts, rear floor carpet on Legroom rear 41.0" NA
sedans and sport coupe, two-tone instrument panel, twin sun visors, Headroom front 35.4" 35.4"
stem wind clock, two-spoke steering wheel with full-circle horn ring, Headroom rear 35.0" NA
luggage compartment light (window in each taillight), stainless steel Cargo capacity (cu. ft.) 19.0 NA
front fender and door molding, stainless side window (except convert- Fuel capacity (gals.) 16.0 16.0
ible and wagons), windshield, beltline, rear gravel shield, and lower
body trim, fender skirts, and 6.70 15 BSW tires. Bel Air adds: Deep-
buff leather and novelty pattern cloth upholstery, headliner with bright
metal roof bows. Convertible adds: Deep-buff leather upholstery, front
floor mat carpeted inserts, and power top. Station wagon adds: Tan,
simulated pigskin leather upholstery, wood-grained leather headliner
and garnish moldings, wood panels on doors and sidewalls, tan
linoleum rear compartment floor, and Di-Noc simulated wood trim.
 405 1952 Chrysler

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe Styleline 2-Door Sport Coupe, 6-p. KK-2124 $1,715 +4.13% 3100 36,954 -43.13%
DeLuxe Styleline 2-Door Sedan, 6-p. KK-2102 $1,696 +4.11% 3110 215,417 -18.07%
DeLuxe Styleline 2-Door Bel Air Hardtop, 6-p. KK-2154 $1,992 +4.08% 3215 74,634 -27.79%
DeLuxe Styleline 2-Door Convertible, 5-p. KK-2134 $2,113 +4.09% 3380 11,975 -40.64%
DeLuxe Styleline 4-Door Sedan, 6-p. KK-2103 $1,749 +4.11% 3145 319,736 -15.92%
DeLuxe Styleline 4-Door Station Wagon, 8-p. KK-2119 $2,281 +4.11% 3475 12,756 -45.92%
DeLuxe Fleetline 2-Door Sedan, 6-p. KK-2152 $1,696 +4.11% 3110 37,164 -71.38%
TOTALS Avg. price $1,892 +5.10% Production 708,636 -32.18%

CHRYSLER
The Finest Engineered Cars of All.
1
Virtually unchanged on the outside from their 1951 Mechanically, the Hemi V8 continued unchanged,
9
predecessors, the 1952 Chrysler lines saw only a few model but the venerable 6-cylinder was enlarged to provide more 5
changes, and a new taillight design that incorporated the
backup lights. In the Windsor DeLuxe series, the Club
power and more torque. Now putting out 218 foot pounds
of torque at only 1600 rpm, the revised 6-cylinder felt much
2
Coupe, Traveler Sedan and the 8-passenger sedan and lim- more powerful than its 119 horsepower rating would lead
ousine were all discontinued. The Saratoga 8-passenger one to believe. Finally, Hydraguide power steering was
limousine, New Yorker Club Coupe, New Yorker Town & now available on all series.
Country station wagon and Imperial Convertible were also
dropped.

New Yorker 2-Door Convertible Saratoga Town & Country

4-Door Station Wagon
Imperial 2-Door Newport Hardtop

Model year production: 118,920, down 11.06% from 1951. 65009895); Windsor DeLuxe, 70952301 to 70976308 (LA
Domestic market share: 3.01% (11th place). plant 67033301 to 67036059). C-55 series: Eight digit code
Base price range: $2,457 to $6,943. as follows Saratoga, 76512101 to 76539089 (LA plant
Chrysler average base price: $3,782, up 4.83%. 66501801 to 66505363). C-52 series: Seven digit code as
Introduction date: December 1951. follows New Yorker, 7199901 to 7217301. C-54 series:
Assembly plants: Detroit, MI; and Los Angeles, CA. Seven digit code as follows Imperial, 7753601 to
Serial number identification: Located on left front door 7763596. C-53 series: Seven digit code as follows Crown
hinge pillar. C-51 series: Eight digit code as follows Imperial, 7815101 to 7815306.
Windsor, 70094301 to 70103232 (LA plant 65008901 to
1952 Chrysler 406

Powertrains
Compression Windsor Saratoga, NY, Crown
Engine Ratio Gross HP Transmission Windsor DeLuxe and Imperial Imperial
264.5 CID Spitfire, 1-bbl., 7.0:1 119 3-speed manual S - - -
L-head, 6-cyl. Fluid-matic Transmission $132 S - -
331.1 CID FirePower, 7.5:1 180 Fluid-matic Transmission - - S -
2-bbl., V8 Fluid Torque Drive - $167 S

Major Options
Windsor New Crown
Windsor DeLuxe Saratoga Yorker Imperial Imperial
Heater and defroster $70 $70 $70 $70 $70 S
Radio $90 $90 $90 $90 $90 S
Electric clock $ S S S S S
Windshield washer $ $ $ $ $ $
Hydraguide power
steering $199 $199 $199 $199 $199 S
Power brakes $* $* S S S S
White sidewall tires $ $ $ $ $ $
Full wheel covers S S S S S S
*Standard on Windsor T&C wagon, and Windsor DeLuxe 8-passenger sedans. Disc brakes.
Options common to most models. (S = Standard equipment) Items may be standard equipment,
optional at different pricing, or unavailable on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Black 01 Quebec Gray over Haze Blue 70
Haze Blue 05 Quebec Gray over Stone Gray 71
Ecuador Blue 06 Quebec Gray over Foam Green 72
Newport Blue 07 Quebec Gray over Juniper Green Metallic 73
Foam Green 20 Quebec Gray over Gunmetal Metallic 74
Juniper Green Metallic 21 Quebec Gray over Crown Maroon 75
Continental Green Metallic 22 Indian Brown Metallic over Buckskin Tan 76
Quebec Gray 35 Indian Brown Metallic over Arizona Beige 77
Stone Gray 36 Buckskin Tan over Arizona Beige 78
Gunmetal Metallic 37 Continental Green Metallic over Foam Green 79
Monitor Gray 38 Crown Maroon over Quebec Gray 80
Arizona Beige 45 Black over Quebec Gray 81
Buckskin Tan 46 Black over Foam Green 82
Indian Brown Metallic 47 Black over Juniper Green Metallic 83
Crown Maroon 60 Quebec Gray over Majestic Maroon 84
Holiday Red 61 Majestic Maroon over Quebec Gray 85
Belvedere Ivory 65 Quebec Gray over Monitor Gray 86
 407 1952 Chrysler

Windsor
The fine car of the medium priced field.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through
1952. Coupe & Sedan 8-pass. Sedan Station Wagon
Percentage of divisions sales volume: 10.29%. Wheelbase 125.5" 139.5" 125.5"
Primary competition: Buick Super, DeSoto Length 207.3" 222.3" 209.8"
Firedome, Hudson Hornet, Oldsmobile 98 Width 76.0" 76.0" 74.8"
and Packard Series 200. Height 64.8" NA 65.5"
Notable changes: Minor trim and detail Legroom front 41.8" 41.8" 41.8"
changes. Legroom rear 41.5" NA NA
Major standard equipment: Broadcloth inte- Headroom front 36.0" NA NA
rior trim, rubber floor covering in front com- Headroom rear 37.0" NA NA
partment, carpeted rear compartment, direc- Cargo capacity (cu. ft.) NA NA NA
tional signals, two-speed electric windshield Fuel capacity (gals.) 17.0 17.0 17.0
wipers, luggage compartment light, full
wheel covers, and 7.60 15 BSW tires. Eight
passenger sedan adds: Carpeted front com-
partment, reverse-hinged rear doors, two rear
compartment jump seats, and 8.20 15 BSW
tires. Town & Country station wagon adds: 1
Simulated leather interior.
9
Models Available 5
Change from Shipping Model Year Change from 2
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Club Coupe, 6-p. C-51 $2,457 +3.76% 3550 6,735* NA
Windsor 4-Door Sedan, 6-p. C-51 $2,480 +3.77% 3640 16,112* NA
Windsor 4-Door Sedan, 8-p. C-51 $3,318 +3.78% 4145 633* NA
Windsor Town & Country 4-Door Station Wagon C-51 $3,178 +3.75% 4015 1,967* NA
TOTALS Avg. Price $2,858 +3.77% Production 12,235 -7.43%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Windsor DeLuxe
Fine car performance, comfort, style and beauty at medium price.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 125.5"
Percentage of divisions sales volume: 37.84%.
Length 206.5"
Primary competition: Buick Super, DeSoto Firedome, Hudson Hornet, Width 76.0"
Oldsmobile 98 and Packard Series 200. Height 64.8"
Notable changes: Minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Two-tone broadcloth interior trim, rear seat Legroom rear 41.5"
center folding armrest, color-keyed front floor mat and rear carpeted Headroom front 36.0"
floors, directional signals, electric clock, two-speed electric windshield Headroom rear 37.0"
wipers, luggage compartment light, full wheel covers, and 7.60 15 Cargo capacity (cu. ft.) NA
BSW tires. Convertible adds: Power top. Eight-passenger sedans add: Fuel capacity (gals.) 17.0
Two rear compartment jump seats, reverse-hinged rear doors, and 8.20
15 BSW tires.
1952 Chrysler 408

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe 2-Door Newport Hardtop, 6-p. C-51-2 $3,064 +3.76% 3855 10,200* NA
Windsor DeLuxe 2-Door Convertible, 6-p. C-51-2 $3,187 +3.78% 3990 4,200* NA
Windsor DeLuxe 4-Door Sedan, 6-p. C-51-2 $2,707 +3.80% 3775 75,513* NA
TOTALS Avg. Price $2,986 -0.74% Production 45,000 -18.16%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Saratoga
The car that is going to cause the big sensation in 1952!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through
1952. Coupe and Sedan 8-pass. Sedan Station Wagon
Percentage of divisions sales volume: Wheelbase 125.5" 139.5" 125.5"
20.98%. Length 206.5" 222.8" 209.8"
Primary competition: Buick Roadmaster, Width 76.0" 76.0" 74.8"
Lincoln Capri, and Packard Series 250/300. Height 64.8" NA 65.5"
Notable changes: Minor trim and detail Legroom front 41.8" 41.8" 41.8"
changes. Legroom rear 41.5" NA NA
Major standard equipment: Broadcloth inte- Headroom front 36.0" NA NA
rior trim, directional signals, electric clock, Headroom rear 37.0" NA NA
two-speed electric windshield wipers, lug- Cargo capacity (cu. ft.) NA NA NA
gage compartment light, full wheel covers, Fuel capacity (gals.) 17.0 17.0 17.0
and 8.00 15 BSW tires. Eight-passenger
sedan adds: Two rear compartment jump
seats, reverse-hinged rear doors, and 8.20
15 BSW tires. Town & Country station
wagon adds: Simulated leather interior.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Club Coupe, 6-p. C-55 $3,165 +5.89% 3935 8,501* NA
Saratoga 4-Door Sedan, 6-p. C-55 $3,192 +5.84% 4010 35,516* NA
Saratoga 4-Door Sedan, 8-p. C-55 $4,142 +5.88% 4510 183* NA
Saratoga Town & Country 4-Door Station Wagon C-55 $3,897 +5.87% 4345 1,299* NA
TOTALS Avg. Price $3,568 +0.88% Production 24,945 +21.42%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.
 409 1952 Chrysler

New Yorker
Style-wise and performance-wise, one of the
outstanding cars in the fine car field.

Nameplate year of origin: 1939 (altered from 1938 New York Special Measurements
model).
Current bodystyle lifespan: 1949 through 1952. Cars Wagon
Percentage of divisions sales volume: 22.31%. Wheelbase 131.5" 131.5"
Primary competition: Cadillac Series 62, Lincoln Capri, and Packard Length 212.5" 215.2"
Series 400. Width 76.0" 74.8"
Notable changes: Minor trim and detail changes. Height 65.3" 65.5"
Major standard equipment: Broadcloth interior trim, rear seat center Legroom front 41.8" 41.8"
pull-down armrest, full floor carpeting, directional signals, electric Legroom rear 41.5" NA
clock, two-speed electric windshield wipers, luggage compartment Headroom front 36.0" NA
light, full wheel covers, and 8.20 15 BSW tires. Convertible adds: Headroom rear 37.0" NA
Leather and nylon interior, power top, and outside rear view mirror. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 17.0

Models Available

Model No. Base FADP

Change from Shipping Model Year Change from
LY Wt. (lbs.) Production LY
1
New Yorker 2-Door Newport Hardtop, 6-p. C-52 $3,941 +3.77% 4325 NA* NA
9
New Yorker 2-Door Convertible, 6-p.
New Yorker 4-Door Sedan, 6-p.
C-52
C-52
$4,064
$3,505
+3.78%
+3.76%
4450
4205
NA*
NA*
NA
NA
5
TOTALS Avg. Price $3,837 +3.88% Production 24,165 -19.00% 2
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Imperial
It welcomes comparison with any other fine car in the world.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 131.5"
Percentage of divisions sales volume: 10.28%.
Length 212.5"
Primary competition: Cadillac Series 62, Lincoln Cosmopolitan, and Width 76.0"
Packard Series 400. Height 65.3"
Notable changes: Minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Leather and broadcloth interior trim, rear Legroom rear 41.5"
seat center pull-down armrest, full floor carpeting, electric clock, 2- Headroom front 36.0"
speed electric windshield wipers, luggage compartment light, full Headroom rear 37.0"
wheel covers, and 8.20 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 2-Door Club Coupe, 6-p. C-54 $3,799 +3.77% 4220 1,189* NA
Imperial Newport 2-Door Hardtop, 6-p. C-54 $4,194 +3.76% 4365 3,450* NA
1952 Crosley 410
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 4-Door Sedan, 6-p. C-54 $3,812 +3.76% 4315 21,711* NA
TOTALS Avg. Price $3,935 -0.25% Production 12,225 -17.26%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Crown Imperial
Generally regarded as the most luxurious car built in America.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.29%.
Length 230.3"
Primary competition: Cadillac Series Fleetwood 75. Width 79.9"
Notable changes: Minor trim and detail changes. Height 68.7"
Major standard equipment: Broadcloth interior trim, rear seat center Legroom front 41.8"
pull-down armrest, two rear compartment jump seats, full floor car- Legroom rear NA
peting, divider window between driver and rear passenger compart- Headroom front 38.7"
ment on limousine, directional signals, electric clock, heater and de- Headroom rear 37.0"
froster, two-speed electric windshield wipers, luggage compartment Cargo capacity (cu. ft.) NA
light, reverse-hinged rear doors, full wheel covers, and 8.90 15 BSW Fuel capacity (gals.) 20.0
tires. Limousine adds: Leather upholstery in chauffeurs compartment.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-53 $6,821 +3.77% 5395 180 0.00%
Crown Imperial 4-Door Limousine, 8-p. C-53 $6,943 +3.78% 5430 170 0.00%
TOTALS Avg. Price $6,882 +3.78% Production 350 0.00%

CROSLEY
A FINE car!

No changes were made for the 1952 Crosley line. De- cided to end production. The last Crosley was built on July
clining sales had taken their toll, and Crosley entered 1952 3, 1952. Later, what was left of Crosley Motors was merged
only to become the latest casualty in the postwar automo- with Aerojet Engineering Company in California, a sub-
tive market. Sales had declined to the point that Crosley sidiary of General Tire and Rubber, on March 28, 1953.
Motors was no longer profitable, and Powel Crosley de-
 411 1952 Crosley

Series CD 2-Door Sedan

Model year production: 2,075, down 82.13% from 1951. cated on center of cowl, under hood, and read as follows:
Domestic market share: 0.05% (20th place). First two digits are series designation; CD for Crosley
Base price range: $943 to $1,077. sedan, wagon and convertible, VC for Hot Shot. Remaining
Crosley average base price: $1,010, no change. numbers are sequential serial number as in chart below.
Introduction date: November 1951. Note: Crosley did not build cars on a model year basis, so
Assembly plants: Marian, IN. the serial numbers indicate the year in which the car was
Serial number identification: Seven to eight digit code lo- produced, and not its model year.

Serial Numbers by Series

Series Series code Beginning Ending
Crosley CD 400001 NA
Hot Shot VC 40001 NA 1
Powertrains 9
Compression 5
Engine
44 CID CIBA 4, 1-bbl., valve-in-head, 4-cyl.
Ratio
7.8:1
Gross HP
26.5
Transmission
3-speed manual
CD series
S
Hot Shot
S
2
Major Options Paint Colors
All models Standard colors of white, gray, blue, yellow
and green were offered. Customers could
Heater $ also choose from other colors as available.
Seat covers $
Radio $
Radio antenna $
Bumper guards $
Options common to most models. Items may be stan-
dard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Crosley Series CD
Americas most needed car!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1946 through 1952.
Wheelbase 80.0"
Percentage of divisions sales volume: 82.75%.
Length 148.3"
Primary competition: Allstate and Henry J. Width 49.0"
Notable changes: No changes. Height 57.0"
Major standard equipment: Fabric interior, drivers side windshield Legroom front 39.0"
wiper, stainless steel beltline molding, single horn, dual taillamps, and Legroom rear 37.0"
4.50 12 BSW tires. Wagon and Convertible add: Plastic coated up- Headroom front 36.5"
1952 Crosley 412

holstery. Super series adds: Bodyside stainless steel molding on the Measurements (cont.)
front fender and door, Super script on front fender, and Hydradisk
Headroom rear 35.3"
brakes.
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crosley CD 2-Door Business Coupe, 2-p. NA $943 0.00% 1340 216 -80.02%
Crosley CD 2-Door Station Wagon, 4-p. NA $1,002 0.00% 1403 1,355 -62.66%

Crosley CD Super 2-Door DeLuxe Sedan, 4-p. NA $1,033 0.00% 1363 *
Crosley CD Super 2-Door Convertible Sedan, 4-p. NA $1,035 0.00% 1320 146 -85.75%

Crosley CD Super 2-Door Station Wagon, 4-p. NA $1,077 0.00% 1403 *
TOTALS Avg. price $1,019 0.00% Production 1,717 -84.36%
*Super and base series cars production kept as one total by body style coupe/sedan, wagon and convertible. Change from LY compared by body style totals.

Hot Shot
Americas favorite two-passenger sports car
with the continental flavor!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 85.0"
Percentage of divisions sales volume: 5.56%.
Length 137.0"
Primary competition: None. Width 51.0"
Notable changes: No changes. Height 51.0"
Major standard equipment: Vinyl bucket seat interior, dual windshield Legroom front 37.0"
wipers, single horn, dual taillamps, Hydradisk brakes, and 4.50 12 Legroom rear NA
BSW tires. Super adds: Low-cut doors and Super script on cowl. Headroom front NA
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 6.5

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Hot Shot 2-Door Roadster, 2-p. NA $952 0.00% 1184 358 -44.58%

Super Sport Hot Shot 2-Door Roadster, 2-p. NA $1,029 0.00% 1184 *
TOTALS Avg. price $991 0.00% Production 358 -44.58%
*Super and base series Hot Shot production kept as one total. Change from LY compares total of both models to 1951 VC series.
 413 1952 DeSoto

DESOTO
1952 DeSoto Gives you more for your money!

At its introduction, very little had changed for the drive that helped improve gas mileage on those long high-
1952 DeSoto, at least in terms of styling. Block lettering re- way trips. It is worth noting that the Hemi-V8 was the
placed the script on the hood, and the taillight housings first eight-cylinder DeSoto since 1931.
were restyled. Otherwise it was essentially a carry-over car. The new Firedome line basically mimicked the Cus-
All of that changed on February 14, 1952, with the in- tom in terms of trim and models offered, with the excep-
troduction of the new hemispherical head V8 engine in the tion that the Suburban, which was in its final year of pro-
all-new Firedome line. Suddenly, DeSoto had a powerful, duction, remained exclusive to the Custom line. Other new
modern V8 engine, which was unfortunately placed in the features arrived this year, including power window lifts.
boxy and dowdy 1951 DeSoto body. But this new engine And, in what was a first for its price class, power steering
could also be mated to a new torque-drive transmission for and power brakes, just being introduced this year on many
improved driving, or buyers could chose an optional Over- higher priced cars, became available for the DeSoto line.

1
9
5
2
Custom 4-Door Sedan

Custom 4-Door Sedan

Custom 4-Door Sedan interior

Model year production: 94,170, down 5.67% from 1951. Serial number identification: Located on left front door
Domestic market share: 2.38% (12th place). hinge pillar. Deluxe S-15 series: Seven digit code, 6283601
Base price range: $2,303 to $3,708. to 6288250 (LA plant, eight digit code, 60013001 to
DeSoto average base price: $2,937, up 6.95%. 60013651); Custom S-15 series: Eight digit code, 50230101
Introduction date: November 1951. Firedome introduced to 50261940 (LA plant, 62032601 to 62036371). Firedome
February 14, 1952. S-17 series: Eight digit code, 55000001 to 55040155 (LA
Assembly plants: Detroit, MI, and Los Angeles, CA. plant, 64001001 to 64005899).

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe Custom Firedome
250.5 CID, Powermaster 1-bbl., 7.0:1 116 3-speed manual S - -
L-head, 6-cyl. Fluid Drive w/Tip-Toe
transmission shift $132 S -
276.1 CID, Firedome 2-bbl., 7.1:1 160 3-speed manual - - S
V8 Overdrive - - $102
Fluid Drive w/Tip-Toe
transmission shift - - $132
Fluid Torque Drive w/Tip-Toe shift - - $257
1952 DeSoto 414

Major Options Paint Colors

DeLuxe Custom Firedome Code
Heater $44 $44 $44 Black 301
All-Weather Comfort System French Blue 308
heater and defroster $89 $89 $89 Gulf Blue Metallic 309
AM radio $90 $90 $90 Midnight Blue Metallic 310
Power windows $ $ $ Fern Green 322
Electric clock $ $ $ Marine Green Metallic 323
Power steering $199 $199 $199 Dublin Green Metallic 324
Power brakes $ $ $ Dusk Gray Metallic 335
White sidewall tires $ $ $ Platinum Gray 336
Options common to most models. Items may be standard equipment, op-
Arizona Beige 345
tional at different pricing, or unavailable on certain body styles. This chart Morocco Brown Metallic 346
is only a guide. Sovereign Maroon Metallic 361
Ceramic Yellow 365
Dusk Gray Metallic over Platinum Gray 372
Black over Ceramic Yellow 376
Gulf Blue Metallic over French Blue 377
Fern Green over Marine Green Metallic 378
Platinum Gray over Sovereign Maroon Metallic 379
Arizona Beige over Morocco Brown Metallic 380

DeLuxe
Designed for you and your budget, too!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 8.41%. All but 8-passenger sedan 8-passenger Sedan
Primary competition: Buick Special, Hudson Pace- Wheelbase 125.5" 139.5"
maker Custom, Kaiser Virginian DeLuxe, Nash Length 208.3" 224.4"
Statesman Custom and Oldsmobile Super 88. Width 74.8" 74.8"
Notable changes: Minor trim and detail changes. Height 66.4" NA
Major standard equipment: Broadcloth interior Legroom front 41.8" 41.8"
trim, full floor carpeting, front door armrests, Legroom rear 41.5" NA
two spoke steering wheel, two-speed electric Headroom front 37.0" NA
windshield wipers, chrome trim surround on Headroom rear 37.0" NA
windshield and vent windows, luggage compart- Cargo capacity (cu. ft.) NA NA
ment light, small hubcaps, and 7.60 15 BSW Fuel capacity (gals.) 17.0 17.0
tires. Eight passenger sedan adds: Cloth uphol-
stery, two rear compartment jump seats, reverse-
hinged rear doors and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 2-Door Club Coupe, 6-p. S15-1 $2,303 +3.97% 3435 6,100* NA
DeLuxe 4-Door Sedan, 6-p. S15-1 $2,316 +4.00% 3540 13,506* NA
DeLuxe 4-Door Carry-All Sedan, 6-p. S15-1 $2,554 +3.95% 3650 1,700* NA
DeLuxe 4-Door Sedan, 8-p. S15-1 $3,120 +3.97% 4035 343* NA
TOTALS Avg. Price $2,573 +3.97% Production 7,920 -51.55%
*Model year production totals for 19511952. Total estimated production and change from LY are totals for 1952, compared to 1951 total.
 415 1952 DeSoto

Custom
The car that gives more important features for your money.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 42.95%. All but 8-pass. Sedan 8-pass. Sedan &
Primary competition: Buick Super, Chrysler & Suburban Suburban
Windsor, Hudson Commodore Custom, Nash Wheelbase 125.5" 139.5"
Ambassador, and Packard Series 200. Length 208.3" 224.4"
Notable changes: Minor trim and detail changes. Width 74.8" 74.8"
Major standard equipment: Broadcloth interior Height 66.4" NA
trim (vinyl on station wagon), full floor carpet- Legroom front 41.8" 41.8"
ing, front door armrests, three spoke steering Legroom rear 41.5" NA
wheel, two-speed electric windshield wipers, Headroom front 37.0" NA
chrome trim surround on windshield and vent Headroom rear 37.0" NA
windows, chrome rear fender guard, luggage Cargo capacity (cu. ft.) NA NA
compartment light, small hubcaps with chrome Fuel capacity (gals.) 17.0 17.0
trim ring, and 7.60 15 BSW tires. Sportsman
adds: Bedford cord and leather interior trim, full
wheel covers and WSW tires. Convertible adds:
Power top. Suburban adds: Vinyl upholstery, re-
verse-hinged rear doors and 8.20 15 BSW 1
tires. Eight passenger sedan adds: Cloth uphol-
stery, and two rear compartment jump seats. 9
5
Models Available 2
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Club Coupe, 6-p. S15-2 $2,514 +3.97% 3565 19,000* NA
Custom Sportsman 2-Door Hardtop, 6-p. S15-2 $2,871 +3.98% 3720 8,750* NA
Custom 2-Door Convertible, 6-p. S15-2 $2,976 +3.98% 3865 3,950* NA
Custom 4-Door Sedan, 6-p. S15-2 $2,535 +3.98% 3660 88,491* NA
Custom 4-Door Station Wagon, 6-p. S15-2 $3,168 +3.97% 4020 1,440* NA
Custom 4-Door Sedan, 8-p. S15-2 $3,339 +3.99% 4155 769* NA
Custom 4-Door Suburban, 9-p. S15-2 $3,708 +3.98% 4370 600* NA
TOTALS Avg. Price $3,016 +3.98% Production 40,450 -51.55%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Firedome
The new Firedome.
A great performer with outstanding beauty.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952.
Percentage of divisions sales volume: All but 8-passenger sedan 8-passenger sedan
48.64%. Wheelbase 125.5" 139.5"
Primary competition: Buick Super, Chrysler Length 208.3" 224.4"
Windsor, Hudson Commodore Custom, Width 74.8" 74.8"
Nash Ambassador, and Packard Series 200. Height 66.4" NA
Notable changes: All-new model (essentially a Legroom front 41.8" 41.8"
Custom with a V8 engine). Legroom rear 41.5" NA
1952 Dodge 416

Major standard equipment: Broadcloth inte- Measurements (cont.)

rior trim (vinyl on station wagon), full floor
carpeting, front door armrests, three spoke All but 8-passenger sedan 8-passenger sedan
steering wheel, two-speed electric windshield Headroom front 37.0" NA
wipers, chrome trim surround on windshield Headroom rear 37.0" NA
and vent windows, chrome rear fender Cargo capacity (cu. ft.) NA NA
guard, luggage compartment light, small Fuel capacity (gals.) 17.0 17.0
hubcaps with chrome trim ring, and 7.60
15 BSW tires. Sportsman adds: Bedford cord
and leather interior trim, full wheel covers
and WSW tires. Convertible adds: Power
top. Eight passenger sedan adds: Cloth up-
holstery, two rear compartment jump seats,
reverse-hinged rear doors and 8.20 15
BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome 2-Door Club Coupe, 6-p. S17 $2,700 NEW 3675 5,699 NEW
Firedome Sportsman 2-Door Hardtop, 6-p. S17 $3,057 NEW 3850 3,000 NEW
Firedome 2-Door Convertible, 6-p. S17 $3,162 NEW 3950 850 NEW
Firedome 4-Door Sedan, 6-p. S17 $2,721 NEW 3760 35,651 NEW
Firedome 4-Door Station Wagon, 6-p. S17 $3,354 NEW 4080 550 NEW
Firedome 4-Door Sedan, 8-p. S17 $3,523 NEW 4325 50 NEW
TOTALS Avg. Price $3,086 NEW Production 45,800 NEW

DODGE
Its true ... its New ... its Dodge for fifty-two.

The slogan for the new Dodge could have been the new. And, around back, several changes were made in-
basis for enacting truth in advertising laws, if anyone was cluding the rear fender molding that no longer met the tail-
concerned about such things in 1952. In reality, there were light bezel, a reflector in the taillight lens, and a new trunk
so few things new on the 1952 Dodge that it is very dif- lid handle.
ficult to distinguish it from the 1951 model. Apparently Inside, there was a new finish for the instrument panel,
Dodge did not really see any big differences either, as the and a few pieces of revised trim. Under the hood, the L-
illustrations in sales literature for 1952 are actually re- head 6-cylinder continued unchanged. Where the rubber
touched versions of the drawings used in the 1951 literature. met the road, the 123.5 inch wheelbase cars now rode on
Visually, there were few tipoffs to identify a new model 7.10 15 inch tires, as opposed to the 7.00 15 inch tires
from the outside. Up front, the insert portion of the lower of the 1951 models. The Wayfarer series was in its last year
grille bar, which had been painted a gray color, was now of production, sans the unique 3-passenger Roadster, which
painted body color, a few of which were new. From the side was the only model change for the season.
of the car, hubcaps with DODGE in block letters were
 417 1952 Dodge

Coronet Sierra 4-Door Station Wagon

Coronet 2-Door Convertible

Meadowbrook 4-Door Sedan Wayfarer 2-Door Sedan

Model year production: 205,149, down 29.71% from 1951. hinge pillar. Wayfarer D-41 series: Eight digit code as fol-
Domestic market share: 5.19% (7th place). lows Detroit, 37175001 to 37207644; Los Angeles,
Base price range: $1,873 to $3,043.
Dodge average base price: $2,411, up 6.12%.
48507601 to 48508754; San Leandro, 48009901 to
48011259. Coronet and Meadowbrook D-42 series: Eight
1
Introduction date: November 10, 1951. digit code as follows Detroit, 31867801 to 32038822; Los 9
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le-
andro, CA.
Angeles, 45527501 to 45534770; San Leandro, 45090601 to
45100113. 5
Serial number identification: Located on left front door
2
Powertrains
Compression
Engine Ratio Gross HP Transmission Wayfarer & Meadowbrook Coronet
230.2 CID Get-Away, 1-bbl., L-head, 6-cyl. 7.0:1 103 Gyrol Fluid-Drive S S
Gyro-Matic - $103

Major Options Paint Colors

Wayfarer Meadowbrook Coronet Code
Heater and defroster $44 $44 $44 Black 501
Radio $90 $90 $90 Pitcairn Blue 505
Electric clock $ $ $ Fairfax Blue Metallic 507
Electric windshield wipers S S S Seamist Green 520
Turn signal $ $ $ Silhouette Green 522
Chrome wheel trim rings $ $ S Gypsy Green 524
White sidewall tires $ $ $ Heron Gray 535
Options common to most models. (S = Standard equipment) Items may be
Dover Gray 536
standard equipment, optional at different pricing, or unavailable on certain Nassau Beige 545
body styles. This chart is only a guide. Oakwood Bronze Metallic 548
Aircruiser Red 562
Fiesta Maroon Metallic 564
Victoria Ivory 565
Dover Gray over Pitcairn Blue 570
Dover Gray over Aircruiser Red 576
Oakwood Bronze Metallic over Nassau Beige 579
Black over Dover Gray 580
Black over Victoria Ivory 581
Gypsy Green over Silhouette Green 582
1952 Dodge 418

Wayfarer
The ever-popular Wayfarer ... just a few dollars
more than the lowest-priced cars.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 115.0"
Percentage of divisions sales volume: 15.81%.
Length 199.8"
Primary competition: Studebaker Champion. Width 73.0"
Notable changes: Minor trim and detail changes. Height 63.5"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom front 42.5"
ering, front door armrests, drivers side sun visor, chrome beltline Legroom rear 43.0"
molding, small hubcaps, and 6.70 15 BSW tires. Headroom front 37.0"
Headroom rear 37.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wayfarer 2-Door Coupe, 3-p. D-41 $1,873 +4.35% 3050 6,702* NA
Wayfarer 2-Door Sedan, 6-p. D-41 $2,020 +4.34% 3140 70,700* NA
TOTALS Avg. Price $1,947 +3.26% Production 32,428 -37.70%
*Model year production totals for 19511952. Total estimated production and change from LY are totals for 1952, compared to 1951 total.

Meadowbrook
Big car luxury at a price that will appeal to the economy-minded.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 123.5"
Percentage of divisions sales volume: 32.50% (est.).*
Length 206.8"
Primary competition: Nash Statesman, Pontiac Chieftain DeLuxe, and Width 74.4"
Studebaker Commander. Height 64.6"
Notable changes: Minor trim and detail changes. Legroom front 41.8"
Major standard equipment: Broadcloth interior trim, full floor rubber Legroom rear 41.5"
covering, directional signals, two-speed electric windshield wipers, Headroom front 37.0"
windshield, rear window and vent window stainless trim, rocker panel Headroom rear 37.0"
moldings, small hubcaps, and 7.10 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Meadowbrook 4-Door Sedan, 6-p. D-42 $2,149 +4.37% 3355 329,202* NA*
TOTALS Avg. Price $2,149 +4.37% Production NA* NA*
*Meadowbrook and Coronet 4-Door Sedan production records were kept combined for 19511952.
 419 1952 Ford

Coronet
You can pay hundreds of dollars more and still not get all the
high-priced features that are yours in this brilliant new Dodge!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 51.70% (est.).* All but 8-pass. Sedan 8-pass. Sedan
Primary competition: DeSoto DeLuxe, Hudson Pace- Wheelbase 123.5" 137.5"
maker 6, Kaiser Virginian Special, Mercury Monterey, Length 206.8" 220.8"
Nash Statesman, and Studebaker Commander. Width 74.4" 74.5"
Notable changes: Minor trim and detail changes. Height 64.6" NA
Major standard equipment: Broadcloth interior trim, Legroom front 41.8" 41.8"
rear floor carpeting with front floor rubber covering, di- Legroom rear 41.5" NA
rectional signals, two-speed electric windshield wipers, Headroom front 37.0" 37.0"
windshield, rear window and vent window stainless Headroom rear 37.0" NA
trim, rocker panel moldings, rear fender gravel shields, Cargo capacity (cu. ft.) NA NA
small hubcaps, and 7.10 15 BSW tires. Diplomat adds: Fuel capacity (gals.) 17.0 17.0
Vinyl interior trim. Convertible adds: Power top. Wag-
ons add: 7.60 15 BSW tires. Eight passenger sedan
adds: Two rear compartment jump seats, reverse-hinged
rear doors, and 8.20 15 BSW tires.
1
Models Available 9
Change from Shipping Model Year Change from 5
Model No. Base FADP LY Wt. (lbs.) Production LY 2
Coronet 2-Door Club Coupe, 6-p. D-42 $2,225 +4.36% 3290 56,103* NA*
Coronet 2-Door Diplomat Hardtop, 6-p. D-42 $2,585 +4.32% 3475 21,600* NA*
Coronet 2-Door Convertible, 6-p. D-42 $2,679 +4.32% 3520 5,550* NA*
Coronet 4-Door Sedan, 6-p. D-42 $2,241 +4.33% 3385 NAffi NAffi
Coronet 4-Door Sedan, 8-p. D-42 $3,043 +4.36% 3915 1,150* NA*
Coronet 4-Door Sierra Station Wagon, 6-p. D-42 $2,888 +4.34% 3735 4,000* NA*
TOTALS Avg. Price $2,610 +4.34% Production NA NA
*Model year production totals for 19511952. Total estimated production and change from LY are totals for 1952, compared to 1951 total. ffiMeadowbrook and Coro-
net 4-Door Sedan production records were kept combined for 19511952.

FORD
Big 52 Ford. Greatest car ever built in the low-price field!

An all-new Ford was created for 1952, right down to A new top-of-the-line, V8 powered Crestline series
the series names. The chassis, body and interiors were all was added, deriving its name from the former top Ford
new, and the powertrains received significant upgrades, model, the Crestliner. It was made up of the Victoria 2-
putting Ford a full year ahead of Chevrolet in terms of more Door Hardtop, the newly christened Sunliner 2-Door Con-
modern engineering and styling. With all that was changed, vertible, and the new 4-Door variant of the wood-trimmed
the new Ford was still recognizable as a Ford. Country Squire station wagon. The Custom DeLuxe was
1952 Ford 420
renamed Customline, and consisted of the 2- and 4-door while Customlines and Crestlines had all four covered in
Sedans and Club Coupe of the old series, plus a new 4- chrome. A feature line ran back from the top of the em-
Door station wagon, the Country Sedan. Offered only in bossment to just short of the new swept back rear fenders
two-tone paint combinations, it was the counterpart to the with a round taillamp set in the top end. The rear bumper
Country Squire wagon, sans the wood trim. The former mimicked the front in that it jutted out slightly as it
DeLuxe base series, now known as the Mainline, contin- rounded the rear quarter panel. Small as they were, these
ued with its former car lineup plus a 2-Door, 6-passenger were to be the first tailfins for Ford.
Ranch Wagon, which was the only Ford station wagon Under the hood, the rugged and dependable Ford six-
available with a 6-cylinder engine. cylinder engine was completely new this year with higher
Highlights of the new styling features were a one- compression and an overhead valve design. V8 engines also
piece, curved windshield on all models and curved, wrap- received higher compression, which boosted horsepower
around rear windows on all closed cars. From the inside, nearly 10 percent. Inside, more spacious seating and a new
this greatly improved vision in all directions. Other exte- instrument panel design were seen. Featuring a half-moon
rior changes were evolutionary up front and nearly radical style speedometer pod, outlined with four gauges bat-
at the back, at least for the conservative Ford Motor Com- tery, temperature, fuel and oil pressure the basic design
pany. would carry on with Fords for several years. On each side
Like the 19491951 models, the new Fords had rela- of the speedometer was a set of four switches and knobs.
tively flat hood and fender lines, now with a custom look The left side included the ignition switch, lights, wipers and
of channeled headlights, and a variation on the spinner left side air vent. The right side had the right vent control,
grille theme. The new grille featured a return to the single choke, interior lights and cigarette lighter. The clock and
center spinner, but now it had a similarly styled parking radio were centered in the dash. Of course, new color
light housing at each end of the grille below the headlights. choices and upholstery patterns were also introduced.
A new bumper design jutted out at each end as it wrapped Model year production was down significantly as a re-
around the front fender edge to the front wheel opening. sult of the 10-month model year and industry-wide pro-
Body sides were relatively straight and flat, except at duction decreases as the Korean War created shortages. The
the new rear quarter panels. A new swept-back body stamp- slightly shortened model year was because the new 1952
ing consisting of four embossments, simulating air intakes, models were introduced later in the season, and the 1953
was set just behind the front door. Mainline models had the models would be introduced at a more typical time in an-
bottom embossment covered with a rubber gravel shield, ticipation of the companys 50th Anniversary.

Crestline 4-Door Country

Squire Station Wagon

Crestline 2-Door Victoria Hardtop

Customline 4-Door Sedan Mainline 2-Door Ranch Wagon

 421 1952 Ford

Model year production: 671,733, down 33.71% from 1951. right side of cowl, and read as follows: First digit indicates
Domestic market share: 17.00% (2nd place). engine installation (A for 6-cylinder, B for 8-cylinder, and
Base price range: $1,526 to $2,384. P for 255 CID V8, 120-hp, special engine installed for law
Ford average base price: $1,910, up 8.46%. enforcement agencies). The second digit indicates model
Introduction date: January 31, 1952. year (2 = 1952). Third and fourth digits indicate assembly
Assembly plants: Atlanta, GA (AT); Buffalo, NY (BF); plant code from above. Remaining digits are sequential with
Chester, PA (CS); Chicago, IL (CH); Dallas, TX (DL); beginning number of 100001 and ending number as follows
Dearborn, MI (DA); Edgewater, NJ (EG); Kansas City, in the chart below. The serial numbers are not duplicated
MO (KC); Long Beach, CA (LB); Louisville, KY (LU); between engine codes, for example 135509 is the last serial
Memphis, TN (MP); Norfolk, VA (NR); Richmond, CA number of a 6-cylinder car built in Atlanta, and 135505 is
(RH); Somerville, MA (SR); and Twin Cities (St. Paul), the last V8 model built in Atlanta. Numbers from 135506
MN (SP). through 135509 would have all been 6-cylinder cars.
Serial number identification: Ten-digit number located on

Highest Serial Numbers by Assembly Plant and Engine

Assembly plant 6-cylinder (Code A) V8 (Code B)
Atlanta, GA (AT) 135509 135505
Buffalo, NY (BF) 137510 137538
Chester, PA (CS) 143661 143663
Chicago, IL (CH) 169587 169586
Dallas, TX (DL) 139566 139570
Dearborn, MI (DA) 202366 202337
Edgewater, NJ (EG) 150770 150769 1
Kansas City, MO (KC)
Long Beach, CA (LB)
143847
132247
143859
132391 9
Louisville, KY (LU)
Memphis, TN (MP)
133562
133491
133563
133526 5
Norfolk, VA (NR)
Richmond, CA (RH)
136547
135314
136548
135268 2
Somerville, MA (SR) 135251 135248
Twin Cities (St. Paul), MN (SP) 138967 138972
Powertrains
Compression
Engine Ratio Gross HP Transmission Mainline Customline* Crestline*
215 CID Mileage Maker, 1-bbl., 7.0:1 101 3-speed manual S S -
OHV, 6-cyl. Overdrive $110 $110 -
Ford-O-Matic Drive $184 $184 -
239 CID Strato-Star, 2-bbl., 7.2:1 110 3-speed manual $75 $75 S
L-head, V8 Overdrive $185 $185 $110
Ford-O-Matic Drive $259 $259 $184
*Pricing for the Customline Country Sedan wagon is the same as for the Crestline series.

Major Options
Mainline Customline Crestline
Heater $44 $44 $44
Magic Air heater & def. $70 $70 $70
Electric clock $15 $15 $15
DeLuxe radio 5 tube $88 $88 $88 Options common to most models. (S =
Custom radio 7 tube $100 $100 $100 Standard equipment) Items may be stan-
Windshield washers $10 $10 $10 dard equipment, optional at different
pricing, or unavailable on certain mod-
Vinyl upholstery* $ $ S els. This chart is only a guide.
Rear fender skirts $ $ $
Wheel trim rings $ $ $
Full wheel covers $ $ $
White sidewall tires $27 $27 $27
*Standard on all station wagon models.
1952 Ford 422

Paint Colors
Code Code
2
Raven Black M1724 Glenmist Green M2J-66
Coral Flame Red1 M1722 Hawaiian Bronze Metallic3 M2J-168
Alpine Blue2 M14448 Sandpiper Tan over Carnival Red Metallic4 *
Sheridan Blue M14285 Glenmist Green over Shannon Green Metallic5 *
Shannon Green Metallic M2J-65 Sungate Ivory over Meadowbrook Green6 *
Woodsmoke Gray M2J-64 Sungate Ivory over Alpine Blue7 *
Carnival Red Metallic2 M2J-43 Hawaiian Bronze Metallic over Sungate Ivory7 *
Sandpiper Tan3 M2J-16 Sungate Ivory over Raven Black7 *
Meadowbrook Green2 M2J-67 Sandpiper Tan over Hawaiian Bronze Metallic8 *
Sungate Ivory1,2 M2J-68 Sheridan Blue over Alpine Blue9 *

*Two-tones use code of individual colors.

1
Available only on Crestline Sunliner convertible.
2
These are the only colors available on the Crestline Country Squire wagon.
3
Not available on the Crestline Victoria hardtop.
4
Available on Customline sedans and coupe, Crestline Victoria hardtop, and Mainline Ranch Wagon and Customline Country Sedan wagons.
5
Available only on Customline sedans and coupe, and Crestline Victoria hardtop.
6
Available on Mainline Ranch Wagon and Crestline Victoria hardtop only.
7
Available only on Crestline Victoria hardtop
8
Available only on Mainline Ranch Wagon and Customline Country Sedan wagons.
9
Available only on Customline sedans and coupe.

Mainline
Four big and practical body styles to choose from!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 24.40%. Cars Wagon
Primary competition: Chevrolet Special and Plymouth Concord. Wheelbase 115.0" 115.0"
Notable changes: Completely redesigned. Replaces the DeLuxe series. Length 197.8" 197.8"
Major standard equipment: Two-tone craftweave fabric upholstery, Width 73.9" 73.9"
black rubber floor covering, horn button, rubber front and rear win- Height 62.1" 63.9"
dow moldings, black ribbed-rubber shield over lower part of body side Legroom front 42.8" 42.8"
embossments, and 6.00 16 BSW tires. Ranch Wagon adds: Two-tone Legroom rear 41.5" NA
vinyl upholstery and 7.10 15 BSW tires. Headroom front 35.4" 35.4"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mainline 2-Door Business Coupe, 3-p. 72C $1,526 +7.16% 2984 10,137 -50.17%
Mainline 2-Door (Tudor) Sedan, 6-p. 70A $1,629 +7.03% 3070 79,931 -45.26%
Mainline 4-Door (Fordor) Sedan, 6-p. 73A $1,678 +6.68% 3173 41,277 -23.93%
Mainline 2-Door Ranch Wagon, 6-p. 59A $2,004 NEW 3377 32,566 NEW
TOTALS Avg. price $1,709 +13.47% Production 163,911 -25.70%
 423 1952 Ford

Customline
Four smart and spacious new body styles to choose from!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 59.93%. Cars Wagon
Primary competition: Chevrolet DeLuxe, Plymouth Cambridge, and Wheelbase 115.0" 115.0"
Studebaker Champion. Length 197.8" 197.8"
Notable changes: Completely redesigned. Replaces portions of the for- Width 73.9" 73.9"
mer Custom DeLuxe series. Height 62.1" 63.9"
Major standard equipment: Two-tone craftweave or craftcord uphol- Legroom front 42.8" 42.8"
stery, assist straps on 2-Doors and robe cord on 4-Doors, automatic Legroom rear 41.5" NA
interior courtesy lighting, black front mat and color-coordinated rear Headroom front 35.4" 35.4"
floor mat, horn ring, clock, stainless front, rear and side window sur- Headroom rear 34.2" NA
round moldings, body side stainless trim, chrome slash moldings on Cargo capacity (cu. ft.) NA NA
body side embossments, and 6.70 15 BSW tires. Station wagon adds: Fuel capacity (gals.) 17.0 NA
Two-tone vinyl upholstery and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from 1
Customline 2-Door Club Coupe, 5-p.
Style No.
72B
Base FADP
$1,731
LY
+7.18%
Wt. (lbs.)
3079
Production
26,550
LY
-50.15%
9
Customline 2-Door (Tudor) Sedan, 6-p. 70B $1,721 +6.56% 3070 175,762 -44.71% 5
Customline 4-Door (Fordor) Sedan, 6-p.
Customline 4-Door Country Sedan Station
73B $1,769 +6.18% 3173 188,303 -19.08%
2
Wagon, 8-p. 79C $2,249 NEW 3617 11,927 NEW
TOTALS Avg. price $1,868 -0.13% Production 402,542 -49.22%

Crestline
Fords smart and distinctive Crestline sets new standards in style!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 15.67%. Cars Wagon
Primary competition: Plymouth Cranbrook and Studebaker Comman- Wheelbase 115.0" 115.0"
der. Length 197.8" 197.8"
Notable changes: Completely redesigned. Replaces portions of the for- Width 73.9" 73.9"
mer Custom DeLuxe series. Height 60.7" 63.9"
Major standard equipment: Two-tone vinyl upholstery, front door arm- Legroom front 42.8" 42.8"
rests, automatic interior courtesy lighting, black front mat and color- Legroom rear 41.5" NA
coordinated rear floor mat, stainless front, rear and side window sur- Headroom front 35.4" 35.4"
round moldings, chrome slash moldings on body side embossments, Headroom rear 34.2" NA
and 6.70 15 BSW tires. Sunliner adds: Robe cords and hydraulic Cargo capacity (cu. ft.) NA NA
power top. Victoria adds: Robe cords, rear armrests, and color-coordi- Fuel capacity (gals.) 17.0 NA
nated full floor carpeting. Station wagon adds: Removable rear seat,
exterior wood trim, tan linoleum load floor and 7.10 15 BSW tires.
1952 Henry J 424

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Crestline 2-Door Victoria Hardtop, 6-p. 60B $2,104 +2.19% 3274 77,320 -29.89%
Crestline 2-Door Sunliner Convertible, 6-p. 76B $2,214 +6.24% 3339 22.534 -44.95%
Crestline 4-Door Country Squire Station Wagon, 8-p. 79B $2,384 +9.96% 3640 5,426 -81.30%
TOTALS Avg. price $2,234 NEW Production 105,280 NEW
*Comparisons made to equivalent 1951 Custom DeLuxe models.

HENRY J
New 52 Henry J. Greater today in every way!

Having a habit of not following traditional model year from a point inside the headlamps and across the front hood
changes, Kaiser treated the Henry J no differently. The 1952 edge. In the center, the upper bar filled the arched area of
Henry J, however, would come in two different versions. the hood edge with chrome and a triangular emblem with
The original 1951 Henry J models continued into the new a K in the center. A jet-style hood ornament was intro-
season with a new series name, Vagabond, that had previ- duced, and a redesigned bumper with a slight V point was
ously been used on the Kaiser and Frazer sedans with the used. Corsairs also added series designation in script on the
hatchback style opening rear treatment. The only visible front fenders. Engine and transmission choices continued
difference between the 1951 Henry J and the 1952 Vagabond unchanged from Vagabond to Corsair. Shock absorbers
was that the spare tire was moved outside the car and set in were redesigned to help improve the ride, but otherwise no
the space between the trunk lid and the rear bumper, with significant mechanical changes were seen.
a vinyl cover. Inside, there were a few changes like new woven,
The second version of the 1952 Henry J was the Cor- color-keyed upholstery in the DeLuxe model. Also new for
sair. Like the Vagabond, it came in base 4-cylinder and the Corsair series was a standard stationary rear seat with a
DeLuxe 6-cylinder variations. The Corsair also featured parcel shelf below the rear window. Those wanting ex-
new front-end styling, more colorful interiors, and standard panded cargo carrying capacity could order the available
taillights mounted atop the rear fender ends, much like fold-down rear seat and the optional rear deck lid with
those of the 1951 Frazer. New front-end styling consisted concealed hinges and automatic lock. It is interesting to
of a two-bar horizontal grille, which more closely linked it note that the advertised cargo volume of the Corsair, with
to the larger Kaiser line. The lower bar was a full-width, the spare tire stored inside the car, is actually greater than
wraparound style with parking lamps incorporated into the that of the Vagabond series with the spare tire stored out-
bar below the headlamps. The upper bar arched up slightly side on the rear bumper.

Vagabond 2-Door Sedan

Corsair interior
 425 1952 Henry J

Model year production: 23,551, down 69.95% from 1951. Serial number identification: Eight to ten digit code on plate
Domestic market share: 0.60% (19th place). located on left front door hinge pillar. First digit is assembly
Base price range: $1,407 to $1,652. plant code from above. Second digit is K for Kaiser. Next
Industry average base price: $2,601, up 6.37%. two digits denote year: 52 = 1952. Fifth digit is series num-
Henry J average base price: $1,530, up 6.88%. ber: 3 is Vagabond or Corsair and 4 is Vagabond DeLuxe or
Introduction date: December 1951. Corsair series introduced Corsair DeLuxe. Remaining digits are sequential serial
February 1952. numbers as follows in chart below.
Assembly plants: Willow Run, MI (none); Long Beach, CA
(A); Jackson, MI (B); and Portland, OR (C).

Series Series code Beginning Ending

Vagabond K523 1001001 1207062*
Vagabond DeLuxe K524 1001001 1209094*
Corsair K523 1200000 1207062
Corsair DeLuxe K524 1200000 1209094
*Ending numbers are from standard industry sources, and would not represent true ending numbers of the Vagabond series, as they are the same as Corsair series.

Powertrains
Compression Vagabond & Vagabond DeLuxe &
Engine Ratio Gross HP Transmission Corsair Corsair DeLuxe
134.2 CID Supersonic, 1-bbl., L-Head, 4-cyl. 7.0:1 68 3-speed manual
Overdrive
S
$107
-
-
1
161 CID Supersonic, 1-bbl., L-Head, 6-cyl. 7.0:1 80 3-speed manual - S 9
Overdrive - $107
5
Major Options Paint Colors*
2
Heater and defroster $ Code
Radio $
Directional signals $ Caribbean Coral Metallic 65, 195, 577
Opening trunk lid $ Garden Green Metallic 76, 265, 573
Front bumper guards $ Horizon Blue 78, 130, 592
Rear bumper guards $ Blue Satin 79, 330, 579
Stainless steel wheel trim rings $ Oakwood Brown Metallic 80, 335, 572
Full wheel covers $ Ceramic Green 81, 355, 574
White sidewall tires $ Tropical Green Metallic 84
Cardinal Maroon 110, 597
Options common to most models. Onyx Black 140, 584
Items may be standard equipment, op-
tional at different pricing, or unavail- Crystal Green 150, 582
able on certain body styles. This chart Cape Verde Green Metallic 325, 572
is only a guide. Arena Yellow 360, 570
Mariner Gray 370, 578
Mineral Gray 375, 580
Aloha Green 390, 569
Pasadena Yellow 391
All are single-tone selections offered by Kaiser.
1952 Henry J 426

Vagabond
The new family car for America!

Nameplate year of origin: 1952 (1949 on Kaiser utility sedan). Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 29.72%.
Length 174.5"
Primary competition: Crosley and Nash Rambler. Width 70.0"
Notable changes: No changes from 1951 Henry J. Vagabond series name Height NA
applied this year. Legroom front 42.3"
Major standard equipment: Vinyl plaid weave interior trim, front rub- Legroom rear 35.6"
ber floor covering, two-spoke steering wheel, black rubber window Headroom front 35.8"
surrounds, small hubcaps, and 5.90 15 BSW tires. DeLuxe adds: Six- Headroom rear 35.6"
cylinder engine. Cargo capacity (cu. ft.) 19.0*
Fuel capacity (gals.) 13.0
*51 cubic feet with rear seat folded down.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Vagabond 2-Door Sedan, 5-p. 523 $1,407 +3.23% 2365 3,000 -91.97%
Vagabond DeLuxe 2-Door Sedan, 5-p. 524 $1,552 +3.54% 2385 4,000 -90.25%
TOTALS Avg. Price $1,480 +3.39% Production 7,000 -91.07%
*Production numbers are estimated based on serial number data.

Corsair
Proven smartest! Proven toughest! Proven thriftiest!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 70.28%.
Length 177.6"
Primary competition: Allstate, Crosley, Nash Rambler, and Willys Aero Width 69.4"
Lark. Height 59.8"
Notable changes: New series. Legroom front 43.4"
Major standard equipment: Vinyl plaid weave interior trim, front rub- Legroom rear 37.2"
ber floor covering, two-spoke steering wheel, black rubber window Headroom front 35.4"
surrounds, small hubcaps, and 5.90 15 BSW tires. DeLuxe adds: Six- Headroom rear 33.1"
cylinder engine. Cargo capacity (cu. ft.) 21.0*
Fuel capacity (gals.) 13.0
*58 cubic feet with optional, folded down rear seat.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Corsair 2-Door Sedan, 5-p. 523 $1,507 NEW 2370 7,600 NEW
Corsair DeLuxe 2-Door Sedan, 5-p. 524 $1,652 NEW 2405 8,951 NEW
TOTALS Avg. Price $1,580 NEW Production 16,551 NEW
*Production numbers are estimated based on serial number data
 427 1952 Hudson

HUDSON
Presenting the most brilliant array of new cars in Hudson history!

While not featuring all-new styling, the Hudson line lamps were featured, with standard outer rear bumper
did receive some mid-life revisions. Hot on the heels of the guards. The Wasp, Commodore and Hornet added center
successful launch of the high-powered, long-wheelbase mounted rear bumper guards.
Hornet, a short-wheelbase Wasp series with the larger Engines for this year continued mostly unchanged, ex-
Commodore 6-cylinder engine was introduced. In the cept for slight improvements for the 262 CID 6-cylinder
Hudson lineup, the new Wasp replaced the former Super engine used in the Commodore Six and the new Wasp. An
series, but being on the smaller chassis meant a better per- aluminum head with compression ratio of 7.2:1, designed
forming car. It proved a popular change as the Hornet and for racing uses and improved high-altitude driving, was
Wasp were the top two selling lines, capturing 83 percent available for most engines. New for the year was a Twin-
of all Hudson sales. H power package for the Hornet H-145 engine, utilizing
From the front, the grille received minor tweaks but dual carburetor induction with dual intake manifolds. Op-
looked quite similar to the 1951 design. The exception to tionally available for any Hudson engine this year was the
this was the Pacemaker series, which did not carry the ver- Hydra-Matic automatic transmission. 1
tical bars that formed the triangle in the center of the grille.
A new boomerang shaped hood ornament was introduced
On the inside, all Hudsons received typical annual
upgrades, with each series receiving a progressively better
9
for the Pacemaker, while a new Hudson triangle ornament trimmed interior. There were no model changes, and the 5
was used on all other models. Bodyside styling was un- models of the 1951 Super Series were replaced model for
changed, but was trimmed differently. All series carried the model in the new Wasp. However, it is worth noting that 2
front fender spear with the series identification, and on the a Pacemaker Convertible is listed early in the season, but
Hornet the emblem was quite large as it proclaimed the H- there is no record or production. Unfortunately, even tak-
145 powerplant. For all but the Pacemaker, a full-length ing into consideration the shortened 10-month model year
dual rib molding began at the nameplate spear above the production run, 1952 was not a bright spot in Hudson his-
front wheel opening and swept downward toward the rear tory with nearly a 50 percent drop in production. The lone
bumper covering the bodyside feature line. Full-length bright spot for the year was that Hudson Hornet stock cars,
wide rocker panel moldings were used on all series. In the some of them factory backed, won 27 of the 34 NASCAR
greenhouse area all models except the Convertible had a Grand National races during 1952, sealing Hudsons racing
wraparound rear window. At the rear of the car, oval tail- reputation.

Hornet 4-Door Sedan Wasp 2-Door Brougham Coupe

Model year production: 71,547 down 45.77% from 1951. series code as in chart below. Remaining digits are sequen-
Domestic market share: 1.81% (14th place). tial serial numbers beginning with 132916 and ending as fol-
Base price range: $2,116 to $3,342. lows in chart below. Examples: 4B132916 is a 1952 Hudson
Hudson average base price: $2,690, up 7.47%. Pacemaker, serial number 132916; 7B202916 is a 1952 Hud-
Introduction date: January 1952. son Hornet, serial number 202916. Being the highest serial
Assembly plants: Detroit, MI. number, this would have been the last 1952 Hudson built.
Serial number identification: Eight-digit code on plate lo-
cated on right front door hinge pillar. First two digits are
1952 Hudson 428

Highest Serial Numbers by Series

Series Code Ending
Pacemaker 4B 202512
Wasp 5B 202715
Commodore Six 6B 198220
Hornet 7B 202916
Commodore Eight 8B 200201

Powertrains
Compression Commodore Commodore
Engine Ratio Gross HP Transmission Pacemaker Six & Wasp Eight Hornet
232 CID H-112, 2-bbl., 6.7:1* 112 3-speed manual S - - -
L-head, 6-cyl. Overdrive $111 - - -
Hydra-Matic automatic $176 - - -
262 CID H-123, 2-bbl., 6.7:1* 127 3-speed manual - S - -
L-head, 6-cyl. Overdrive - $111 - -
Hydra-Matic automatic - $176 - -
308 CID H-145, 2-bbl., 7.2:1 145 3-speed manual - - - S
L-head, 6-cyl. Overdrive - - - $111
Hydra-Matic automatic - - - $176
254 CID H-128, 2-bbl., 6.7:1* 128 3-speed manual - - S -
L-head, 8-cyl. Overdrive - - $111 -
Hydra-Matic automatic - - $176 -
*7.2:1 compression ratio is optional. 6.7:1 compression ratio is optional.

Major Options
Pacemaker Wasp Commodore Hornet
Weather Control heater $64 $64 $64 $64
Radio and antenna $84 $84 $84 $84
Electric clock $17 $17 S S
Power windows (convertible
only) - $70 S S
Wheel trim rings $13 $13 - -
Full wheel covers $10 $10 S S
White sidewall tires $ $ $ $
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment,
optional at different pricing, or unavailable on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Broadway Blue B-96 French Gray RR-72
Symphony Blue Green Light CC-93 Boston Ivory over Ebony Black RA
Jupiter Gray Metallic G-95 French Gray over Broadway Blue RB
Texas Tan Metallic H-27 Boston Ivory over Southern Blue RC
Southern Blue J-97 Boston Ivory over Jefferson Green Metallic RD
Ebony Black K-5 Naples Green Metallic over Jefferson Green
Toro Red M-64 Metallic RE
Boston Ivory N-92 Boston Ivory over Texas Tan Metallic RF
Symphony Blue Green Dark P-63 French Gray over Toro Red RH
Jefferson Green Metallic P-62 Ebony Black over French Gray RJ
Naples Green Metallic P-63 Southern Blue over French Gray RK
 429 1952 Hudson

Paint Colors (cont.)

Code Code
Jefferson Green Metallic over French Gray RL Gulf Green over Jefferson Green Metallic RS
Boston Ivory over Symphony Blue Green Light RM Naples Green Metallic over Gulf Green RT
Symphony Blue Green Light over Boston Ivory RN Symphony Blue Green Dark over Symphony
Texas Tan Metallic over Boston Ivory RO Blue Green Light RT
Jefferson Green Metallic over Boston Ivory RP Jefferson Green Metallic over Gulf Green RU
Gulf Green over Naples Green Metallic RQ Two-tone combinations available at extra cost.

Pacemaker
The thrifty and handsome new Pacemaker!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1954.
Wheelbase 119.0"
Percentage of divisions sales volume: 10.47%.
Length 201.5"
Primary competition: Buick Special, Dodge Coronet, Kaiser Virginian Width 77.1"
Special, Mercury Monterey, Nash Statesman, Oldsmobile 88, and
Studebaker Commander.
Height
Legroom front
60.4"
43.3"
1
Notable changes: Revised name, trim and detail changes.
Major standard equipment: Special weave cord upholstery, ribbed front
Legroom rear
Headroom front
38.0"
36.5"
9
and rear rubber floor mats, front seat-back pocket, two-spoke steering
wheel, dual sun visors, front dome lamp, manual latch front door vent
Headroom rear
Cargo capacity (cu. ft.)
35.3"
23.8
5
windows, stainless steel front and side window surrounds, chrome
rocker panel molding, hood ornament, small hubcaps, and 7.10 15
Fuel capacity (gals.) 20.0 2
BSW tires. Convertible adds: Leather and cloth upholstery, power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Pacemaker 2-Door Coupe, 3-p. 4B $2,116 +7.74% 3305 7,489* -78.03%*
Pacemaker 2-Door Club Coupe, 6-p. 4B $2,311 +7.71% 3305 NA* NA*
Pacemaker 2-Door Brougham Coupe, 6-p. 4B $2,264 +7.74% 3355 NA* NA*
Pacemaker 2-Door Brougham Convertible, 6-p. 4B $2,830 NA NA NA NA
Pacemaker 4-Door Sedan, 6-p. 4B $2,311 +7.74% 3390 NA* NA*
TOTALS Avg. Price $2,251 +2.31% Production 7,489 -78.29%
*Production records not kept by body style. Convertible shown in price lists, but no other information is available. Actual production is therefore unlikely.

Wasp
A new, lower-priced running mate,
the sensational new Hudson Wasp!
Nameplate year of origin: 1952. Measurements
Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 32.73%. Wheelbase 119.0"
Primary competition: Chrysler Windsor, DeSoto Custom, Nash Am- Length 202.5"
bassador, and Oldsmobile Super 88. Width 77.2"
1952 Hudson 430
Notable changes: New series. Replaces Super Six in model lineup. Measurements (cont.)
Major standard equipment: Striped special-weave cord upholstery, front
rubber simulated carpet floor mat with rear seat carpeting, front seat- Height 60.4"
back pockets, armrests at all seat ends, front dome lamp, friction-type Legroom front 43.3"
front door vent windows, stainless steel front, rear and side window Legroom rear 38.0"
surrounds, chrome rocker panel molding, front and rear center Headroom front 36.5"
bumper/grille guards, fender skirts, small hubcaps, and 7.10 15 BSW Headroom rear 35.3"
Cargo capacity (cu. ft.) 23.8
tires. Convertible adds: Leather upholstery, power top, and 7.60 15
Fuel capacity (gals.) 20.0
BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wasp 2-Door Club Coupe, 6-p. 5B $2,466 +7.83% 3435 21,878* +3.43%*
Wasp 2-Door Brougham Coupe, 6-p. 5B $2,413 +7.82% 3470 NA* NA*
Wasp 2-Door Hollywood Hardtop, 6-p. 5B $2,812 +7.95% 3525 1,320 +20.00%
Wasp 2-Door Brougham Convertible, 6-p. 5B $3,048 +7.82% 3635 220 -21.99%
Wasp 4-Door Sedan, 6-p. 5B $2,466 +7.83% 3485 NA* NA*
TOTALS Avg. Price $2,641 +7.85% Production 23,418 +3.92%
*Production records not kept by body style, except for convertible and hardtop models. Comparisons are made to 1951 Super Six.

Commodore
The luxurious new Commodore!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1948 through 1954.
Percentage of divisions sales volume: 6.59%. Wheelbase 124.0"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Fire- Length 208.5"
dome, Nash Ambassador Custom, Oldsmobile 98, and Packard Series 200. Width 77.3"
Notable changes: Revised name, trim and detail changes. Height 60.4"
Major standard equipment: Nylon weave upholstery with leather-grained Legroom front 43.3"
Dura-Fab trim, two-tone rubber front floor covering with carpet-like in- Legroom rear 38.0"
serts and rear floor pile carpet, rear seat center armrest, wind-up clock, brown Headroom front 36.5"
leather grained instrument panel finish, three-spoke steering wheel, friction- Headroom rear 35.3"
type front door vent windows, wing-type rear quarter ventilation windows Cargo capacity (cu. ft.) 23.8
(sedans only), stainless steel front, side and rear window surrounds, rear end Fuel capacity (gals.) 20.0
trim panel, chrome rocker panel molding, hood and fender ornaments, bumper
guards, fender skirts, full wheel covers, and 7.10 15 BSW tires. Convertible
adds: Leather upholstery, power windows, power top, and 7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Commodore Six 2-Door Club Coupe, 6-p. 6B/8B $2,647* +8.77% 3550 4,377 -85.08%
Commodore Six 2-Door Hollywood Hardtop, 6-p. 6B/8B $3,000* NEW 3625 290 -79.70%
Commodore Six 2-Door Brougham Convertible, 6-p. 6B/8B $3,247* +7.19% 3750 50 -87.24%
Commodore Six 4-Door Sedan, 6-p. 6B/8B $2,674* +8.72% 3595 NA NA
TOTALS Avg. Price $2,892 +9.49% Production 4,718 -84.89%
*Add $95 for Commodore Eight, model 8B, with 8-cylinder engine. Production records not kept by body style, except for convertible and hardtop models.
 431 1952 Kaiser

Hornet
The fabulous new Hudson Hornet!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 50.21%.
Length 208.5"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Fire- Width 77.3"
dome, Nash Ambassador Custom, Oldsmobile 98, and Packard Series 200. Height 60.4"
Notable changes: Trim and detail changes. Legroom front 43.3"
Major standard equipment: Nylon weave upholstery with leather-grained Legroom rear 38.0"
Dura-Fab trim, two-tone rubber front floor covering with carpet-like in- Headroom front 36.5"
serts and rear floor pile carpet, rear seat center armrest, wind-up clock, Headroom rear 35.3"
brown leather grained instrument panel finish, three-spoke steering wheel, Cargo capacity (cu. ft.) 23.8
friction-type front door vent windows, wing-type rear quarter ventilation Fuel capacity (gals.) 20.0
windows (sedans only), stainless steel front, side and rear window sur-
rounds, rear end trim panel, chrome rocker panel molding, hood and fender
ornaments, bumper guards, fender skirts, full wheel covers, and 7.10 15
BSW tires. Convertible adds: Leather upholstery, power windows, power
top, and 7.60 15 BSW tires.

Models Available 1
Change from Shipping Model Year Change from 9
Hornet 2-Door Club Coupe, 6-p.
Model No. Base FADP
7B $2,742
LY
+7.83%
Wt. (lbs.) Production
3550 33,402*
LY
-18.56%*
5
Hornet 2-Door Hollywood Hardtop, 6-p.
Hornet 2-Door Brougham Convertible, 6-p.
7B
7B
$3,095
$3,342
+7.88%
+7.84%
3630
3750
2,160
360
+2.81%
-34.66%
2
Hornet 4-Door Sedan, 6-p. 7B $2,769 +7.83% 3600 NA* NA*
TOTALS Avg. Price $2,987 +7.84% Production 35,922 -17.74%
*Production records not kept by body style, except for convertible and hardtop models.

K AISER
Theres a world of value in the new 52 Kaiser!

In marketing terms, 1952 would be an odd year for ket. Just over three months later, on March 14, 1952, the
Kaiser. Two different model offerings in two different se- old 1952 line was discontinued, and the new 1952
ries of Kaisers were produced and sold during the 1952 Kaisers were introduced with revised styling, new trim, and
model year. The first models consisted of a production run new names. The DeLuxe replaced the Virginian Special,
of 5,579 1951 Kaiser models that were renamed by the pre- and the Manhattan replaced the Virginian DeLuxe.
fix of Virginian, with the addition of front fender badg- While the new Kaisers changed little in overall ap-
ing and recoded 1952 data plates. These models were in- pearance, there were many noteworthy changes. At the
troduced in December 1951 for the sole purpose of keeping front, a single, large bar grille gave a more modern flair.
sales going in the face of new designs from the competition Being a full-width design, the bar was wider in the center,
until Kaiser had their updated 1952 models ready for mar- and angled down and out slightly. As it crossed onto the
1952 Kaiser 432
front fenders it tapered to a smaller size and incorporated An update to the suspension yielded what Kaiser called
the parking lamps as it passed below the headlamp. At the the Flying Shadow Ride. Most other features continued
back, a larger taillamp bezel gave the appearance of a longer unchanged between the two 1952 series and the 1951 Kaiser.
rear quarter panel. One big change with the second series introduction was a
Bodyside appearance was mostly unchanged, except price increase of 14 percent. Kaiser had kept prices at the
that the series designation was placed on the front fender. same level for more than a year, so it is not too surprising
Interiors also continued as in previous years, but there was that they would seize the opportunity to raise prices.
now a growing emphasis on the safety of Kaiser automo- The model lineup did not change through the two se-
biles as compared to the competition. Kaiser was one of the ries. It should be noted, however, that there is debate on
first manufacturers to make a padded instrument panel whether or not any Manhattan Traveler utility sedans were
standard equipment. Of course, the Kaiser Anatomic de- actually built. This body style was listed through the 1953
sign was touted as aiding safety, with features such as Con- season in the Manhattan series, but no records exist to sub-
trol-Tower vision and Curve Master Control steering. stantiate actual production beyond a few prototypes.

DeLuxe 4-Door Traveler Sedan

DeLuxe 4-Door Sedan

Manhattan 2-Door Club Coupe Manhattan 4-Door Sedan interior

Model year production: 29,284, down 76.06% from 1951. plate located on left front door hinge pillar. First digit is K
Domestic market share: 0.74% (17th place). for Kaiser. Next two digits denote year: 52 = 1952. Fourth
Base price range: $1,992 to $2,759. digit is series number: 1 is Virginian Special and DeLuxe; 2
Kaiser average base price: $2,266, down 7.87%. is Virginian DeLuxe and Manhattan. Fifth digit is assembly
Introduction date: Virginian Special and DeLuxe introduced plant code from above (blank for Willow Run production).
December 1951. DeLuxe and Manhattan introduced March Remaining digits are sequential serial numbers beginning
1952. with 1001001 (for all except Willow Run built DeLuxe and
Assembly plants: Willow Run, MI (none); Jackson, MI (B); Manhattan models, which begin with 1200000) and ending
and Portland, OR (C). numbers as in chart below.
Serial number identification: Ten to eleven-digit code on

Highest Serial Numbers

Series Code Willow Run Jackson Portland
Virginian Special K521 NA* - -
Virginian DeLuxe K522 NA* - -
DeLuxe K521 1207965 1207965 1207965
Manhattan K522 1218587 1218587 1218587
 433 1952 Kaiser

Powertrains
Compression
Engine Ratio Gross HP Transmission All
226.2 CID Supersonic, 2-bbl., L-head, 6-cyl. 7.3:1 115 3-speed manual S
Overdrive $107
Hydra-Matic automatic $169

Major Options
Virginian Special & DeLuxe Virginian DeLuxe & Manhattan
Heater and defroster $ $
Radio $ $
Electric clock $ $
DeLuxe front and rear bumper guards $ $
Stainless steel wheel trim rings $ S
Full wheel covers $ $
White sidewall tires $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

1
Paint Colors
Code Code
9
ENAMELS ENAMEL TWO-TONES
5
Cardinal Maroon
Horizon Blue
110, 597
130
Cape Verde Green Metallic over Ceramic Green
Blue Satin over Mariner Gray
400
403
2
Onyx Black 140, 584 Turquoise Blue over Cerulean Blue 404, 609
Crystal Green 150, 582 Carnival Maroon over Willow Gray 405
Glass Green 215 Onyx Black over Pasadena Yellow 406
Saddle Bronze Metallic 235, 547 Saddle Bronze Metallic over Mariner Gray 407
Claypipe Gray 310 Carnival Maroon over Mariner Gray 408
Cape Verde Green Metallic 325, 576 Glass Green over Crystal Green 409
Turquoise Blue 394, 602 Ceramic Green over Crystal Green 410
Blue Satin Metallic 396, 607 Green Spray over Cape Verde Green Metallic 411
Gunmetal Gray 397, 606 Ceramic Green over Cape Verde Green Metallic 412
Cerulean Blue 398, 604 Flax over Blue Satin 413
Willow Gray 399, 608 Crystal Green over Ceramic Green 414
Ceramic Green 400 Horizon Blue over Mariner Gray 415
Blue Satin 403 Turquoise Blue over Mariner Gray 416
Pasadena Yellow 406 Mariner Gray over Carnival Maroon 417
Mariner Gray 407 Mariner Gray over Onyx Black 418
Green Spray 411 Garden Green Metallic over Onyx Black 419
Flax 413 Mineral Gray over Onyx Black 420
Garden Green Metallic 419 Gunmetal Gray over Onyx Black 421
Mineral Gray 420 Flax over Onyx Black 422
Gunmetal Metallic 421 Onyx Black over Mineral Gray 423
Oakwood Brown Metallic 424 Oakwood Brown Metallic over Saddle Bronze Metallic 424
Caribbean Coral Metallic 425 Carnival Maroon over Caribbean Coral Metallic 425
Parakeet Green Metallic 426 Parakeet Green Metallic over Onyx Black 426
Blue Satin Metallic #2 561 Gunmetal Gray over Caribbean Coral Metallic 427
Arena Yellow 600 Cape Verde Green Metallic over Green Spray 429
Academy Blue Metallic 611 Mariner Gray over Mineral Gray 617
Mariner Gray over Blue Satin 619
1952 Kaiser 434

Paint Colors (cont.)

Code Code
LACQUER TWO-TONES Mariner Gray over Blue Satin 624
Mineral Gray over Mariner Gray 549 Onyx Black over Mineral Gray 626
Garden Green Metallic over Glass Green 556 Mineral Gray over Onyx Black 627, 629
Cape Verde Green Metallic over Ceramic Green 557, 621 Ceramic Green over Crystal Green 628
Carnival Maroon over Mariner Gray 559, 612 Mineral Gray over Horizon Blue 631
Mariner Gray over Blue Satin Metallic 561 Glass Green over Crystal Green 632
Onyx Black over Arena Yellow 600 Carnival Maroon over Caribbean Coral
Carnival Maroon over Mineral Gray 613 Metallic 633
Flax over Oakwood Brown Metallic 620 Horizon Blue over Mariner Gray 634
Green Spray over Cape Verde Green Flax over Blue Satin 636
Metallic 622 Crystal Green over Garden Green
Gunmetal Metallic over Caribbean Coral Metallic 637
Metallic 623, 639 Gunmetal Metallic over Onyx Black 638

Virginian Special
The 1952 Virginian Special offers Anatomic design at
remarkably low cost and with unsurpassed value!

Nameplate year of origin: 1947 (Virginian prefix used as model designa- Measurements
tion beginning in 1949).
Wheelbase 118.5"
Current bodystyle lifespan: 1951 through 1955.
Length 210.4"
Percentage of divisions sales volume: 9.50% (estimated). Width 74.0"
Primary competition: Buick Special, DeSoto DeLuxe, Hudson Pace- Height 60.3"
maker, Nash Statesman, Oldsmobile 88, and Studebaker Commander. Legroom front 43.0"
Notable changes: None. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, front rubber floor cov- Headroom front 37.3"
ering and rear carpeting, two-spoke steering wheel, dual sun visors, au- Headroom rear 36.0"
tomatic dome lights, black rubber window surrounds, lower body side Cargo capacity (cu. ft.) 18.7
molding, hood emblem, small hubcaps, and 6.70 15 BSW tires. Trav- Fuel capacity (gals.) 17.0
eler adds: Trunk lid nameplate and special features mentioned in the
1949 Kaiser introduction (excluding the left rear door/spare tire feature).

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Virginian Special 2-Door Business Coupe, 3-p. K5213 $1,992 0.00% 3060 NA* NA*
Virginian Special 2-Door Sedan, 6-p. K5214 $2,160 0.00% 3110 NA* NA*
Virginian Special 2-Door Traveler Sedan, 6-p. K5210 $2,265 0.00% 3210 NA* NA*
Virginian Special 4-Door Sedan, 6-p. K5211 $2,212 0.00% 3150 NA* NA*
Virginian Special 4-Door Traveler Sedan, 6-p. K5215 $2,317 0.00% 3260 NA* NA*
TOTALS Avg. Price $2,189 0.00% Production 2,789 NA
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Reported numbers are estimates as exact pro-
duction figures are not available, by model or series.
 435 1952 Kaiser

Virginian DeLuxe
Low, wide and handsome the Virginian DeLuxe
offers great performance, comfort and safety!

Nameplate year of origin: 1949 (Virginian prefix used as model designa- Measurements
tion beginning in 1949).
Wheelbase 118.5"
Current bodystyle lifespan: 1951 through 1955.
Length 210.4"
Percentage of divisions sales volume: 9.55% (estimated). Width 74.0"
Primary competition: DeSoto Custom, Hudson Wasp, Nash Ambas- Height 60.3"
sador, and Oldsmobile Super 88. Legroom front 43.0"
Notable changes: None. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord, Headroom front 37.3"
full floor carpeting, color-keyed interior trim, padded dashboard, au- Headroom rear 36.0"
tomatic dome lights, stainless steel exterior window trim, wide rocker Cargo capacity (cu. ft.) 18.7*
panel molding, hood emblem, front and rear bumper guards, rear Fuel capacity (gals.) 17.0
fender skirts, full wheel covers, and 6.70 15 BSW tires. Traveler adds: *104 cubic feet in Traveler with all seats folded
Trunk lid nameplate and special features mentioned in the 1949 Kaiser down.
introduction (excluding the left rear door/spare tire feature).

Models Available 1
Model No. Base FADP
Change from Shipping Model Year Change from
LY Wt. (lbs.) Production* LY*
9
Virginian DeLuxe 2-Door Club Coupe, 6-p. K5227 $2,296 0.00% 3125 NA* NA*
5
Virginian DeLuxe 2-Door Sedan, 6-p.
Virginian DeLuxe 2-Door Traveler Sedan, 6-p.
K5224
K5220
$2,275
$2,380
0.00%
0.00%
3145
3290
NA*
NA*
NA*
NA*
2
Virginian DeLuxe 4-Door Sedan, 6-p. K5221 $2,328 0.00% 3180 NA* NA*
Virginian DeLuxe 4-Door Traveler Sedan, 6-p. K5225 $2,433 0.00% 3310 NA* NA*
TOTALS Avg. Price $2,342 0.00% Production 2,790 NA
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Reported numbers are estimates as exact pro-
duction figures are not available, by model or series.

DeLuxe
All the beauty, roominess and superb convenience of
the new improved Anatomic Engineering are yours at surprisingly
low cost in the brilliant DeLuxe series for 52!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 21.47%.
Length 208.5"
Primary competition: Buick Super, Chrysler Windsor, Hudson Com- Width 74.0"
modore, Nash Ambassador, Oldsmobile Super 88, and Packard Series Height 60.3"
200. Legroom front 43.0"
Notable changes: Trim and detail changes based on 1952 Virginian Special. Legroom rear 40.0"
Major standard equipment: Cloth interior trim, front rubber floor cover- Headroom front 37.3"
ing and rear carpeting, two-spoke steering wheel, dual sun visors, auto- Headroom rear 36.0"
matic dome lights, chrome window surrounds, lower body side molding, Cargo capacity (cu. ft.) 18.7*
hood emblem, small hubcaps, and 6.70 15 BSW tires. Traveler adds: Fuel capacity (gals.) 17.0
Trunk lid nameplate and special features mentioned in the 1949 Kaiser *104 cubic feet in Traveler with all seats folded
introduction (excluding the left rear door/spare tire feature). down.
1952 Kaiser 436

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
DeLuxe 2-Door Business Coupe, 3-p. K5213 $2,296 +15.26% 3060 NA* NA*
DeLuxe 2-Door Sedan, 6-p. K5214 $2,484 +15.00% 3145 1,486* NA*
DeLuxe 2-Door Traveler Sedan, 6-p. K5210 $2,590 +14.35% 3210 NA* NA*
DeLuxe 4-Door Sedan, 6-p. K5211 $2,537 +14.69% 3195 4,802* NA*
DeLuxe 4-Door Traveler Sedan, 6-p. K5215 $2,643 +14.07% 3260 NA* NA*
TOTALS Avg. Price $2,510 +14.65% Production 6,288 -87.61%
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Production recorded is only by 2-door or 4-door
models.

Manhattan
The Kaiser Manhattan with the worlds safest front seat, to make
the most beautiful car in America the Worlds safest car, as well!

Nameplate year of origin: 1952 (formerly the top-line Frazer series, Measurements
19471951).
Wheelbase 118.5"
Current bodystyle lifespan: 1951 through 1955.
Length 210.4"
Percentage of divisions sales volume: 59.48%. Width 74.0"
Primary competition: Chrysler Windsor DeLuxe, DeSoto Firedome, Hudson Height 60.3"
Hornet, Oldsmobile 98, and Packard Series 200 DeLuxe. Legroom front 43.0"
Notable changes: Trim and detail changes, based on 1952 Virginian DeLuxe. Legroom rear 40.0"
Major standard equipment: Cloth and leather interior trim, robe cord, full Headroom front 37.3"
floor carpeting, color-keyed interior trim, padded dashboard, automatic Headroom rear 36.0"
dome lights, stainless steel exterior window trim, wide rocker panel mold- Cargo capacity (cu. ft.) 18.7*
ing, hood emblem, front and rear bumper guards, rear fender skirts, full Fuel capacity (gals.) 17.0
wheel covers, and 6.70 15 BSW tires. Traveler adds: Trunk lid nameplate *104 cubic feet in Traveler with all seats folded
and special features mentioned in the 1949 Kaiser introduction (excluding down.
the left rear door/spare tire feature).

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 2-Door Club Coupe, 6-p. K5227 $2,622 +14.20% 3185 261 NA*
Manhattan 2-Door Sedan, 6-p. K5224 $2,601 +14.33% 3185 1,316* NA*
Manhattan 2-Door Traveler Sedan, 6-p. K5220 $2,707 +13.74% 3290 NA* NA*
Manhattan 4-Door Sedan, 6-p. K5221 $2,654 +14.00% 3220 15,840* NA*
Manhattan 4-Door Traveler Sedan, 6-p. K5225 $2,759 +13.40% 3310 NA* NA*
TOTALS Avg. Price $2,669 +13.93% Production 17,417 -75.66%
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Production recorded is only by 2-door or 4-door
models.
 437 1952 Lincoln

LINCOLN
Completely new ... so smart ... so practical ... so well planned for modern living!

After several years of uninspired product, Lincoln fi- a hood emblem and Lincoln script continued on the front
nally styled and engineered a car that put it ahead of all its of the hood. Headlights actually protruded from the fender,
competitors. An all-new overhead valve V8 engine, all-new as opposed to the recessed lamps of 194951, with a chrome
chassis and suspension, and all-new interior and exterior bezel surrounding the headlamp.
styling created a Lincoln with nary a trace to link it to the Bodysides were smooth, with a forward-slanting body
past other than its name. Of course there is a price associ- side crease behind the front door. This was highlighted
ated with such dramatic change, and in this case it was the with a chrome simulated air scoop. A stainless steel trim
sticker price. While model for model price changes on the strip crossed through this area, running from behind the
Cosmopolitan series were minimal, that makes an unfair front wheel opening, straight back to the top of the rear
comparison since it was now the base Lincoln series. Over- bumper. The rear bumper was traditional in the center,
all, Lincoln base prices were up more than 10% on average. but had large cone shaped pods on each end. Atop these
At the heart of the changes was the new 317.5 CID pods were similarly shaped taillights mounted in the rear
OHV V8 engine. This was Ford Motor Companys first quarter panel ends, creating the first tailfins on a Lincoln. 1
modern overhead valve V8 engine, and it was a success
right from the start. Full of power and torque, the new en-
Interiors were very modern looking, with a new in-
strument panel featuring a large full-width center section.
9
gine would make Lincoln famous on the racecourse, sweep- All gauges and controls were mounted above or below this 5
ing the first four spots in the 1952 Pan American Road Race
in Mexico. Other changes under the car included a stan-
horizontal area. The speedometer, gauges, and clock were
mounted in a hooded area on top of the instrument panel,
2
dard Hydra-Matic automatic transmission, beefier chassis and the radio, ignition and other controls were mounted
with 23 newly designed body mounts, rear leaf springs, and below. On this main section, on each side of the steering
ball-joint front suspension. All the improvements made the column is where the ventilation controls were mounted.
Lincoln one of the best driving luxury cars of 1952. New interior colors complemented the modern outer ap-
From the outside, styling was as modern as anything pearance.
else on the road, with only Packard coming close. Lincolns Few model changes were made, although the series
featured one-piece curved windshields, wraparound rear names were juggled, with the base Lincoln technically
windows, and smoothly styled sheetmetal. Up front was a known as the Cosmopolitan Custom, and the former Cos-
modern interpretation of the 1951 Lincoln bumper and mopolitan series being renamed the Capri Special Custom.
grille combination. Across the front of the car, the bumper Popularly they are known as the Cosmopolitan and Capri.
was split with a full-width opening between the upper bar All-new two-door hardtop models replaced the four former
and lower section. Small vertical bars were within the open- coupe models, with one in each series. The trimming back
ing. Parking lamps and turn signals occupied each end, of models, the Korean War, and the shortened 10-month
wrapping around the side for improved visibility. The top long 1952 season combined to decrease production slightly,
part of the bumper dipped lower between the bumper but it was clear that all the changes were worth the effort.
guards, and above this section was what appeared to be a In a year when industry production slumped, Lincoln
free-floating horizontal bar with a center ribbed section. An gained market share and moved up a position in industry
upper grille opening was created with the hood and front ranking. It was clear that the effort would quickly pay off
fender edges lined with chrome. The hood ornament was for Lincoln.
gone, being replaced by a small fender top ornament, but
1952 Lincoln 438

Capri Special Custom 2-Door Convertible

Capri 4-Door Sedan interior

Cosmopolitan 2-Door Hardtop Sport Coupe

Model year production: 27,271, down 16.28% from 1951. Serial number identification: Serial number consists of a
Domestic market share: 0.69% (18th place). nine to ten digit code located on right side front door pillar,
Base price range: $3,293 to $3,685. read as follows: First two digits indicate year (52 = 1952);
Lincoln average base price: $3,401, up 11.71%. third and fourth letters indicate assembly plant from code
Introduction date: February 1952. above; the next four to five digits are sequential beginning
Assembly plants: Detroit, MI (LP); Los Angeles, CA (LA); with 5001 and ending as follows in chart below. The last
and St. Louis, MO (SL). digit indicates series: H for Cosmopolitan and Capri.

Highest Serial Numbers by Assembly Plant

Assembly plant Highest serial no.
Detroit, MI (LP) 29217*
Los Angeles, CA (LA) 7761
St. Louis, MO (SL) 5072
Wayne, MI (WA) *
*Production was moved from the Detroit Lincoln plant, to a new facility in Wayne, Michigan, during the model year. Serial numbers of Michigan built cars ran con-
secutively and changed from code LP to WA when the move was made.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
317.5 CID, 2-bbl., OHV V8 7.5:1 160 Hydra-Matic S

Major Options
Cosmopolitan Capri
Heater and defroster $121 $121
Radio $132 $132
Power windows $ $*
Power front seat $ $*
Rear fender skirts S S
Full wheel cover S S
Whitewall tires $ $
*Standard on Capri convertible.
Options common to most models. (S = Standard equipment)
Items may be standard equipment, optional at different pricing,
or unavailable on certain models. This chart is only a guide.
 439 1952 Lincoln

Paint Colors
Code Code
Raven Black 01A Kingsbury Gray over Raven Black 31A
Admiral Blue 02A Pebble Tan over Fanfare Maroon 32A
Fanfare Maroon 04A Fanfare Maroon over Pebble Tan 33A
Newport Gray 05A Raven Black over Vassar Yellow 34A
Copper Tone 08 Kingsbury Gray over Saxon Gray 36
Copper Tone Metallic 08A Kingsbury Gray over Saxon Gray Metallic 36A
Pebble Tan 09A Saxon Gray over Kingsbury Gray 37
Academy Blue 10A Saxon Gray Metallic over Kingsbury Gray 37A
Hillcrest Green 11A Kingsbury Gray over Lakewood Green 40A
Lakewood Green 13A Lakewood Green over Kingsbury Gray 41A
Saxon Gray 15 Raven Black over Fanfare Maroon 42A
Saxon Gray Metallic 15A Kingsbury Gray over Academy Blue 44A
Cinnabar Red 18A Academy Blue over Kingsbury Gray 45A
Vassar Yellow 19A Raven Black over Pebble Tan 46A
Pebble Tan over Copper Tone 22 Kingsbury Gray over Admiral Blue 49A
Pebble Tan over Copper Tone Metallic 22A Admiral Blue over Kingsbury Gray 50A
Copper Tone over Pebble Tan 23 Hillcrest Green over Vassar Yellow 52A
Copper Tone Metallic over Pebble Tan 23A Raven Black over Cinnabar Red 53A
Hillcrest Green over Kingsbury Gray 26A Raven Black over Lakewood Green 54A
Kingsbury Gray over Hillcrest Green
Raven Black over Kingsbury Gray
27A
30A
Raven Black over Academy Blue 55A
1
9
5
Cosmopolitan 2
Thoroughbred Lincolns in every sense of the word.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 123.0"
Percentage of divisions sales volume: 47.41%.
Length 214.0"
Primary competition: Buick Roadmaster, Chrysler Saratoga, and Packard Width 77.0"
Series 250/300. Height 62.9"
Notable changes: Completely redesigned. Replaces the base Lincoln series. Legroom front 43.1"
Major standard equipment: Cloth and vinyl upholstery, rear seat center Legroom rear 41.6"
armrest, full floor carpeting, electric clock, chrome window surround Headroom front 36.1"
moldings, bodyside beltline trim, full-length bodyside stainless steel Headroom rear 34.7"
molding, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) 30.9
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Cosmopolitan 2-Door Hardtop Sport Coupe, 6-p. 60C $3,293 NEW 4155 4,545 NEW
Cosmopolitan 4-Door Sport Sedan, 6-p. 73A $3,198 +25.26%* 4125 8,384 -31.72%*
TOTALS Avg. price $3,246 +25.47%* Production 12,929 -22.86%*
*Comparisons made to 1951 Lincoln models.
1952 Mercury 440

Capri
The one fine car deliberately designed
and precision-produced to meet the test of modern living!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan coupe). Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 123.0"
Percentage of divisions sales volume: 52.59%.
Length 214.0"
Primary competition: Cadillac Series 62, Chrysler New Yorker, and Packard Width 77.0"
Series 400. Height 62.9"
Notable changes: Completely redesigned. All-new series replacing the Cos- Legroom front 43.1"
mopolitan. Legroom rear 41.6"
Major standard equipment: Cloth and leather upholstery, rear seat center Headroom front 36.1"
armrest, full floor carpeting, electric clock, chrome window surround mold- Headroom rear 34.7"
ings, bodyside beltline trim, full-length bodyside stainless steel molding, Cargo capacity (cu. ft.) 30.9
rocker panel molding, and 8.00 15 BSW tires. Convertible adds: Leather Fuel capacity (gals.) 20.0
upholstery, power front seat, power windows, power top, and 8.20 15 BSW
tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60A $3,518 NEW 4235 5,681 NEW
Capri 2-Door Convertible, 6-p. 76A $3,665 -5.81%* 4350 1,191 +38.97%*
Capri 4-Door Sport Sedan, 6-p. 73B $3,331 +4.68%* 4140 7,470 -38.92%*
TOTALS Avg. price $3,505 +3.44%* Production 14,342 -9.30%*
*Comparisons made to 1951 Cosmopolitan models.

MERCURY
Meet the new Mercury for 1952! The car that puts you first!

Mercury was all new for 1952, or nearly so. The en- model in Mercurys price class. Most notable was the green-
tire corporate Ford line all-new styling that was similar house area, featuring one-piece curved windshields and
among all models, with the Mercury being more closely re- one-piece curved back glass that were firsts in the class.
lated to the Ford once again. However, this time Mercury Another first for Mercury was the introduction of a two-
stylists distinguished their car from the Ford so much that door hardtop model in both the Custom series and the new
it still looked like a junior edition Lincoln. With the sales Monterey Special Custom series, more commonly known as
success that Mercury had been generating, they took this the Monterey. Other styling features included relatively
opportunity to introduce a second series of cars. The orig- smooth bodysides, with only a forward slanting air foil
inal Mercury line was now designated the Custom, while a crease just in front of the rear wheel opening, decorated
new upscale line, named the Monterey, was introduced to with a ribbed chrome piece simulating an air intake. Atop
expand their market. this was a rear quarter panel chrome strip, and on the Mon-
Styling was the most modern of nearly every 1952 terey, a chrome rocker panel molding below. The station
 441 1952 Mercury
wagons shared a new 4-Door body with Ford, but they albeit a subtle one created only by the dip between the
shared rear quarter styling with their sedan running mates. trunk lid curving down toward the bumper and the afore-
Bodies were of all-steel construction, with wood-look vinyl mentioned taillamps. Both hood and trunk lid were rela-
and faux wood moldings. tively level with the fender tops, creating a very smooth
The front end bore a new bumper-grille combination appearance.
that would be used by Mercury and other companies for the Space-planned interiors were also all-new, with new
next several years. A large bumper with an open center sec- fabrics and upholstery offerings, two-tone color combina-
tion created a top bumper that gave the look of a center tions and new chrome trim and decoration. A new Inter-
grille bar. In the middle section, below the bumper, were ceptor instrument panel featured a half circle pod con-
six vertical bars connecting the lower and middle sections. taining the speedometer, and surrounded by the gauges.
This area was framed by two bumper guards styled with a On each side was a flattop panel with four lever controls
round lower pod, and a vertical blade going up to protect for defroster, airflow and temperature adjustments. The re-
the front end. Parking lamps were small round affairs mainder of the instrument panel was traditionally conser-
mounted at the outer ends of the lower portion of the vative.
bumper. Behind the center bumper bar was a pan with Under the new cars, several changes could be found,
seven blade-like appendages. An upper grille opening was including a new box-type chassis. Rear shock absorbers
created by the front fender and hood edges, lined in were mounted in a sea leg position to provide a smoother
chrome, with the pan being the base. Atop the hood, in- ride. For power, the familiar Ford flathead V8 continued
stead of the traditional hood ornament, was a Jet-scoop as standard equipment, now with a 10 percent horsepower
hood chrome molding giving the appearance of a hood increase, to 125 horsepower.
scoop air intake. Painted headlight rings with stainless lined Despite the new styling and a new series, production
frenched openings completed the customized look. tumbled, partly because of a minor recession created by the 1
Around back, a forward slanting bumper and rear
quarter ends gave the cars a look of being in motion when
ongoing Korean War, and partly because of the later in-
troduction of the new 1952 models. With a January 1952
9
standing still. On the top portion of the quarter panel end introduction, an 11-month model year was in store, whereas 5
were new vertically mounted taillamps in large chrome the prior year had been 14 months long.
bezels. The design also created the first tailfin for Mercury, 2

Custom 2-Door Hardtop Sport Coupe

Monterey 4-Door Sedan
Custom 4-Door Station Wagon

Model year production: 172,087, down 44.56% from 1951. Serial number identification: Ten-digit number located on
Domestic market share: 4.35% (9th place). left front door hinge pillar, and read as follows: The first
Base price range: $1,987 to $2,570. two digits indicate model year (52 = 1952). Third and
Mercury average base price: $2,242, up 2.66%. fourth digits indicate assembly plant code from above. The
Introduction date: January 1952. next digits are sequential with beginning number of 10001
Assembly plants: Dearborn, MI (LP); Los Angeles, CA (LA); and ending number as follows in the chart below. The last
Metuchen, NJ (ME); St. Louis, MO (SL); and Wayne, MI digit is M for Mercury.
(WA).

Highest Serial Numbers by Assembly Plant

Assembly plant Ending number
Dearborn, MI (LP) moved to Wayne, MI (WA)* 19422
Los Angeles, CA (LA) 38763
Metuchen, NJ (ME) 65500
St. Louis, MO (SL) 86300
*Detroit production was moved to the new Wayne assembly plant mid-year. Sequential serial numbers continued with only the plant code changing.
1952 Mercury 442

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
255.4 CID, 2-bbl., L-head, V8 7.2:1 125 3-speed manual S
Overdrive $102
Merc-O-Matic Drive $175

Major Options
Custom Monterey
Heater $72 $72
Heater and defroster $ $ Options common to most models. (S = Standard
Radio $106 $106 equipment) Items may be standard equipment, op-
Radio antenna $ $ tional at different pricing, or unavailable on certain
Fog lamps $ $ models. This chart is only a guide.
Rear fender skirts $ S
Hubcaps S S
Whitewall tires $ $

Paint Colors
Code Code
Black 01A Coventry Green Gray over Hillcrest Green 25A
Admiral Blue 02A Lakewood Green over Coventry Green Gray 28A
Fanfare Maroon 04A Coventry Green Gray over Lakewood Green 29A
Newport Gray 05A Black over Newport Gray 30A
Lucerne Blue 07A Newport Gray over Black 31A
Pebble Tan 09A Pebble Tan over Fanfare Maroon 32A
Academy Blue 10A Fanfare Maroon over Pebble Tan 33A
Hillcrest Green 11A Black over Vassar Yellow 34A
Coventry Green Gray 12A Vassar Yellow over Black 35A
Lakewood Green 13A Black over Fanfare Maroon 42A
Vassar Yellow 19A Black over Coventry Green Gray 43A
Lucerne Blue over Admiral Blue 20A Black over Pebble Tan 46A
Admiral Blue over Lucerne Blue 21A Black over Lucerne Blue 47A
Hillcrest Green over Coventry Green Gray 24A Black over Lakewood Green 54A

Custom
A brand new measure of your moneys worth!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 70.00% (estimated). Cars Wagon
Primary competition: Dodge Meadowbrook, Pontiac Chieftain, and Wheelbase 118.0" 118.0"
Studebaker Commander Regal. Length 202.2" 202.2"
Notable changes: Completely redesigned. Width 73.2" 73.2"
Height 63.0" NA
Major standard equipment: Broadcloth upholstery, rubber floor mats,
Legroom front 42.8" 42.8"
electric clock, horn ring, chrome window surround moldings, luggage
Legroom rear 41.5" 41.5"
compartment light, rear quarter body side stainless trim, and 7.10 15 Headroom front 35.4" 35.4"
BSW tires. Sport coupe adds: Vinyl and cloth upholstery. Station wag- Headroom rear 34.2" NA
ons add: Vinyl upholstery, front fender stainless molding, faux wood Cargo capacity (cu. ft.) NA NA
exterior door and quarter panel mahogany panels with maple trim, and Fuel capacity (gals.) 19.0 19.0
7.60 15 BSW tires.
 443 1952 Mercury

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Sedan, 6-p. 70B $1,987 +2.05% 3335 25,812 -81.84%
Custom 2-Door Hardtop Sport Coupe, 6-p. 60E $2,100 NEW 3435 30,599 NEW
Custom 4-Door Sedan, 6-p. 73B $2,040 +2.00% 3390 83,475* -47.05%*
Custom 4-Door Station Wagon, 6-p. 79B $2,525 NEW 3795 2,487 NEW

Custom 4-Door Station Wagon, 8-p. 79D $2,570 NEW 3795 NEW
TOTALS Avg. price $2,244 +2.80% Production 142,373* -54.13%*
*Production of Monterey 4-Door Sedan is included within the Custom total. Production figures of 6-passenger (2-seat) and 8-passenger (3-seat) wagons are combined.

Monterey
The most challenging new car of any year!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1952 through 1954.
Wheelbase 118.0"
Percentage of divisions sales volume: 30.00% (estimated).
Length 202.2"
Primary competition: Buick Special, Dodge Coronet, Hudson Pace-
maker Custom, Kaiser Virginian Special, Nash Statesman, Pontiac
Chieftain DeLuxe, and Studebaker Commander State.
Width
Height
73.2"
63.0" 1
Notable changes: Completely redesigned.
Legroom front
Legroom rear
42.8"
41.5" 9
Major standard equipment: Broadcloth upholstery, carpeting, electric
clock, horn ring, chrome window surround moldings, C-pillar chrome
Headroom front
Headroom rear
35.4"
34.2"
5
appliqu, luggage compartment light, rear quarter body side stainless
trim, rocker panel molding, rear fender skirts, and 7.10 15 BSW
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
19.0
2
tires. Sport coupe adds: Vinyl and cloth upholstery. Convertible adds:
Vinyl upholstery, power windows, power front seat, power top, and
7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Hardtop Coupe, 6-p. 60B $2,225 NEW 3520 24,453 NEW
Monterey 2-Door Convertible, 6-p. 76B $2,370 NEW 3635 5,261 NEW
Monterey 4-Door Sedan, 6-p. 73C $2,115 NEW 3375 * NEW
TOTALS Avg. price $2,237 NEW Production 29,714* NEW
*Production of Monterey 4-Door Sedan is included within the Custom total.
1952 Nash 444

NASH
The Nash Golden Airflytes! Commemorating fifty years of great cars.
Styled by Pinin Farina.

All-new Nash Statesman and Ambassador series ap- included a vinyl covered crash pad, or padded covering,
peared for the companys 50th anniversary season. Styled on the instrument panel, making Nash one of the first au-
by Pinin Farina, the famous Italian designer, the new Nash tomakers to include this safety feature as standard equip-
carried some of its previous styling features, such as the ment. Upholstery and door panels were also given the cus-
skirted wheel openings, but added exclusive touches that tom touch, being designed by award-winning European
gave Nash the designer look. The new cars also used true interior stylist Madame Helene Rother. The fabrics and
notchback styling, completely abandoning the fastback colors, particularly in the Custom models, equaled the best
styling and bathtub look of the previous year. of interiors in American luxury cars of the period.
The most distinguishing feature of the Pinin Farina Underneath it all, revised chassis structures made the
design was the greenhouse area. The roofline C-pillar new Nash models stronger and safer. The Statesman and
styling on all models used a rearward slanting design first Ambassador both received slightly longer wheelbases, with
seen on the 1951 Rambler Custom 2-Door Hardtop. All the former being 2.25 inches longer, and the latter 0.25
models used a three-piece wraparound rear window, giving inch longer. A larger 195.6 CID engine replaced the former
Nash better visibility than nearly any other car on the mar- Statesman 184 CID 6-cylinder engine. This durable en-
ket. Another interesting design was found in the wind- gine, with various increases in power, would serve duty in
shield. A one-piece glass panel with a slight curve, it was American Motors cars long after the Nash nameplate was
unique in that the bottom dipped down forming a wide V gone. Also new was the Dual-Range Hydra-Matic, an im-
shape at each end, following the curve of the sheetmetal be- proved version of General Motors original Hydra-Matic
tween the hood and fender. A new Weather-Eye condi- automatic transmission. Other improvements included re-
tioned air system made the first use of cowl air intakes for fined Airflex suspension and slightly larger tires for the
fresh air on an American car. All models also carried a Statesman.
ribbed area of sheetmetal at the beltline along the side win- Model changes included elimination of the Statesman
dows. This gave the otherwise plain body sides a cus- DeLuxe 3-passenger business coupe once again. Since it
tomized look. Other exterior styling features included a had never been a big selling model, its discontinuation was
continuation of the vertical bar grille used in 1951, and the not surprising. The 5-passenger Brougham coupes, or club
raised rear quarter panel with vertical taillamps set into the coupes, were also discontinued, but by mid-year they would
ends. Bumpers carried a ridge through the center, creating be replaced by the first two-door hardtop models for the
a line that matched up with the full-length body side trim larger Nash series, the Custom Country Club hardtops,
that ran between the bumpers, giving a continuous line bearing a roofline matching that of their 2-door sedan sta-
that encircled the car. blemates and, on a smaller scale, that of the Rambler Cus-
Interior design was also new, from the colors and fab- tom Country Club 2-door hardtop.
rics to the all-new instrument panels. The new instrument The popular compact Rambler returned for 1952 with
panel was of a convex, full-width design, with all gauges few changes. The Nash-Healey, covered in more depth
and controls centered in a hooded area. Within the hooded under the 1951 Nash section, is not fully covered here as it
area, the speedometer was placed on the far left end, putting technically became an imported car with a 1952 redesign
it just to the right of the steering column, where the driver by Pinin Farina and the relocation of body production to
could see it. Other gauges flanked the lower portion of the England. Some of the changes in the 1952 restyling in-
speedometer. In the center of this area was the optional cluded a new grille with a two-bar horizontal design, head-
radio, and to the right of it the clock, with Airflyte script lights set well inboard within the grille, and a revised quar-
to the far left of the hooded area. Below the radio was the ter panel design with a small tailfin. The Healey was
single-lever ventilation control. At each end of the instru- available in limited numbers through 1953 and 1954, but
ment panel were large ventilation outlets. Custom models it is not covered further herein.
 445 1952 Nash

Airflyte reclining seats and Twin-Bed

Ambassador Custom 2-Door Sedan

Rambler Custom 2-Door Nash-Healey 2-Door Sports Roadster

Country Club Hardtop
Statesman Custom 2-Door Sedan

Model year production: 143,102, down 36.36% from 1951. Serial number identification: Six to seven-digit code on plate
Domestic market share: 3.62% (10th place). located on right side of cowl under hood. First digit (two
Base price range: $2,003 to $5,868.
Nash average base price: $2,595, up 15.73%.
digits on California built cars) indicates assembly plant and
series code from above. Remaining digits are sequential ser-
1
Introduction date: February 1952. ial numbers as follow in chart below. Nash-Healey serial 9
Assembly plants: Kenosha, WI (D, K and R); and El Se-
gundo, CA (DC, KC and RC). Nash-Healey: Warwick, En-
numbers are N-2200 through unknown number. Serial
numbers 2086, 2103, 2104 and 2106 are also considered 5
gland. 1952 models.
2
Serial Numbers by Series
Series Series Code Beginning Ending
Rambler D 79501 127045
Rambler DC 4101 8914
Statesman K 519001 562291
Statesman KC 37001 42976
Ambassador R 656001 691337
Ambassador RC 14501 18798
Powertrains
Compression Nash-
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador Healey
172.6 CID Flying Scot, 1-bbl., 7.25:1 82 3-speed manual S - - -
L-head, 6-cyl. Overdrive $104 - - -
195.6 CID Super Flying Scot, 1-bbl., 7.0:1 88 3-speed manual - S - -
L-head, 6-cyl. Overdrive - $104 - -
Dual-Range
Hydra-Matic - $179 - -
234.8 CID, 2-bbl., 8.1:1 125 3-speed manual - - - S
L-head, 6-cyl. Overdrive - - - $112
252.6 CID Super Jetfire, 1-bbl., 7.3:1 120 3-speed manual - - S -
L-head, 6-cyl. Overdrive - - $112 -
Dual-Range
Hydra-Matic - - $179 -
252.6 CID LeMans Dual Jetfire, 2-bbl., 8.0:1 140 3-speed manual - - - $
L-head, 6-cyl. Overdrive - - - $
1952 Nash 446

Major Options Paint Colors

Rambler Statesman Ambassador Code
Weather-Eye conditioned Black P1
air system heater and Cruiser Gray P19
defroster $* $ $ Sea Mist Gray P20
Radio and antenna $89* $89 $89 Champagne Ivory P23
Twin bed seat mattress - $ $ Pan American Red P27
Electric clock $15* $15* $15* Harvard Maroon P28
Tinted glass (windshield Forest Green P30
only) $19 $19 $19 Greenwich Green Metallic P31
Turn signals $16* $16* $16* Medium Meadow Green P35
Full wheel covers $17* $17* $17* Willow Green P37
White sidewall tires $ $ $ Tuxedo Blue Dark P38
*Standard on Custom models. Academy Blue Metallic P39
Sky Line Blue P40
Options common to most models. (= Not Available) Items may be Trooper Tan Metallic P41
standard equipment, optional at different pricing, or unavailable on cer-
tain body styles. This chart is only a guide.
Autumn Rust Metallic P42
Anniversary Gold Metallic P43
Caribbean Blue Metallic P44
Cruiser Gray over Sea Mist Gray P20A19
Pan American Red over Sea Mist Gray P20A27
Medium Meadow Green over Sea Mist Gray P20A35
Black over Champagne Ivory P23A1
Autumn Rust Metallic over Champagne Ivory P23A42
Anniversary Gold Metallic over Champagne Ivory P23A43
Forest Green over Greenwich Green Metallic P31A30
Forest Green over Willow Green P37A30
Tuxedo Blue Dark over Academy Blue Metallic P39A38
Autumn Rust Metallic over Trooper Tan Metallic P41A42
Champagne Ivory over Caribbean Blue Metallic P44A23

Rambler
The Smart Rambler!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1955.
Wheelbase 100.0"
Percentage of divisions sales volume: 36.39%.
Length 176.0"
Primary competition: Allstate, Henry J, and Willys Aero. Width 73.5"
Notable changes: Minor trim and detail changes. Height 59.2"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom front 42.5"
front seats, rubber floor covering with front carpeted inserts, stainless Legroom rear 37.0"
steel front window surround, stainless steel full-length lower body Headroom front 36.0"
molding, and 5.90 15 BSW tires. Custom adds: Custom steering Headroom rear 35.5"
wheel, courtesy lights, electric clock, radio, and full wheel covers. Cargo capacity (cu. ft.) 13.0
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5214 $2,003 +6.26% 2515 2,970 -58.39%
Rambler Custom 2-Door Country Club Hardtop,
5-p. 5227 $2,094 +6.40% 2420 25,785 +33.14%
 447 1952 Nash
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Custom 2-Door Convertible Landau,
5-p. 5221 $2,119 +6.32% 2430 3,108 -79.11%
Rambler Custom 2-Door Station Wagon, 5-p. 5224 $2,119 +6.32% 2515 19,889 -30.50%
TOTALS Avg. Price $2,084 +6.33% Production 51,752 -26.07%

Statesman
The New Nash Statesman! Completely new inside and out.

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 34.89%.
Length 202.3"
Primary competition: Buick Special, Dodge Coronet and Meadowbrook, Width 78.0"
Hudson Pacemaker Custom, Kaiser Virginian Special, Mercury Custom, Height 61.8"
Oldsmobile 88, Pontiac Chieftain, and Studebaker Commander. Legroom front 41.5"
Notable changes: Completely redesigned. Legroom rear 37.4"
Major standard equipment: Cloth and vinyl interior trim, reclining front Headroom front 37.5"
seats, rubber floor covering with front carpeted inserts, front door arm-
rests, wind-up clock, stainless steel window surrounds, stainless steel
Headroom rear
Cargo capacity (cu. ft.)
36.0"
NA
1
beltline molding, stainless steel full-length lower body molding, small
hubcaps, and 6.70 15 BSW tires. Custom adds: Cloth two-tone up-
Fuel capacity (gals.) 20.0 9
holstery, foam seat cushions, electric clock, turn signals, rocker panel
moldings, and full wheel covers.
5
2
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman Super 2-Door Sedan, 6-p. 5246 $2,144 +11.20% 3025 6,795 -69.48%
Statesman Super 4-Door Sedan, 6-p. 5245 $2,178 +11.41% 3045 27,304 -47.82%
Statesman Custom 2-Door Sedan, 6-p. 5256 $2,310 +10.05% 3050 1,872 -12.56%
Statesman Custom 2-Door Country
Club Hardtop, 5-p. 5257 $2,433 NEW 3095 869 NEW
Statesman Custom 4-Door Sedan, 6-p. 5255 $2,332 +9.74% 3070 13,660 -7.99%
TOTALS Avg. Price $2,279 +13.79% Production 50,500 -45.00%

Ambassador
Fast ... Low ... Luxurious!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 27.55%.
Length 209.3"
Primary competition: Buick Super, Chrysler Windsor, Hudson Wasp, Width 78.0"
Kaiser Virginian DeLuxe, and Oldsmobile Super 88. Height 62.3"
Notable changes: Completely redesigned. Legroom front 41.5"
Major standard equipment: Cloth and vinyl interior trim, reclining Legroom rear 37.4"
front seats, rubber floor covering with front carpeted inserts, front Headroom front 37.5"
door armrests, wind-up clock, stainless steel window surrounds, stain- Headroom rear 36.0"
1952 Nash 448

less steel beltline molding, stainless steel full-length lower body mold- Measurements
ing, small hubcaps, and 7.10 15 BSW tires. Custom adds: Cloth two-
Cargo capacity (cu. ft.) NA
tone upholstery, foam seat cushions, custom steering wheel, electric
Fuel capacity (gals.) 20.0
clock, turn signals, rocker panel moldings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 5266 $2,521 +9.42% 3410 1,871 -57.30%
Ambassador Super 4-Door Sedan, 6-p. 5265 $2,557 +9.74% 3430 16,838 -51.80%
Ambassador Custom 2-Door Sedan, 6-p. 5276 $2,695 +8.93% 3450 1,178 +5.37%
Ambassador Custom 2-Door Country
Club Hardtop, 5-p. 5277 $2,829 NEW 3550 1,228 NEW
Ambassador Custom 4-Door Sedan, 6-p. 5275 $2,716 +8.60% 3480 19,585 -7.05%
TOTALS Avg. Price $2,664 +10.74% Production 40,700 -33.91%

Nash-Healey
Americas outstanding sports car!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1952.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.10%.
Length 170.8"
Primary competition: None. Width 64.0"
Notable changes: Minor restyling, trim and detail changes. Height 48.7"
Major standard equipment: Leather interior trim, rubber floor, ad- Legroom front NA
justable steering wheel, courtesy lights, electric clock, stainless steel Legroom rear -
front window surround, full wheel covers, and 6.40 15 BSW tires. Headroom front NA
Headroom rear -
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Nash-Healey 2-Door Sports Convertible, 2-p. 25262 $5,868 +44.43% 2750 150 +44.23%
TOTALS Avg. Price $5,868 +44.43% Production 150 +44.23%
 449 1952 Oldsmobile

OLDSMOBILE
For 1952, Oldsmobile rockets to new highs!

Changes to the new Oldsmobiles were greater than a length became apparent at the back of the car, with longer
quick glance would reveal. For starters, there was a newly decklid and rear quarter panels concealing the longer wheel-
restyled 98 series, looking very much as it did in 1951, but base. The additional length increased rear seat legroom and
riding on a new, longer 124 inch wheelbase and carrying re- trunk capacity.
designed rear quarters. Next up for changes was a renamed Changes in model lineup and bodies were to be found
base 88 series, now designated the DeLuxe 88. Finally, an in the DeLuxe 88 series cars. This base model moved to the
important new driving accessory made its first appearance GM corporate B-body, which it shared with the Super 88.
on Oldsmobiles, hydraulic power steering. With the move there was no longer a base and DeLuxe trim
The new 98, along with its DeLuxe 88 and Super 88 level, so just the 2-Door and 4-Door Sedans were left. The
runningmates, sported a revised grille that looked very Super 88 was the least changed line, continuing with all five
much like the 1951 grille, with the addition of a vertical bar models intact.
connecting the center bar to the bumper. Front fender The original Rocket V8 carried on for a fourth year
stainless steel side trim now extended to the headlights on with horsepower improvements given to the Super 88 and 1
all series as well. The Super 88 and 98 both carried simi-
lar rear quarter trim that used a chrome gravel guard with
98 lines. As previously mentioned, power steering was a
newly available option. This season was not particularly
9
a trim piece running straight back over the top of the rear exciting in terms of changes and new features, but the stage 5
wheel opening to the bumper. On top of the gravel guard
a wider, ribbed strip of stainless ran up to a point just be-
was set for Oldsmobile to make a rebound that would carry
it through the next five years in great style. 2
hind the upper bodyside dip. The redesigned 98 series new

98 4-Door Sedan

98 4-Door Sedan interior

DeLuxe 88 2-Door Sedan Super 88 2-Door Holiday Hardtop

1952 Oldsmobile 450

Model year production: 213,419, down 25.28% from 1951. Serial number identification: Eight to nine digit code lo-
Domestic market share: 5.40% (6th place). cated on left front door hinge pillar and read as follows: 1st
Base price range: $2,246 to $3,207. two digits (52) indicate year. Third digit indicates series as
Oldsmobile average base price: $2,617, up 7.70%. follows: 8 = DeLuxe 88 and Super 88; 9 = 98. Fourth digit
Introduction date: January 1952. indicates assembly plant code from above, followed by se-
Assembly plants: Atlanta, GA (A); Framingham, MA (B); quential number by plant and series with beginning number
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS of 1001, and ending number as follows in the chart below.
(K); Linden, NJ (L); Lansing, MI (M); and Wilmington,
DE (W).

Ending Serial Numbers

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Wilmington
88* 11269 8235 13379 20968 12276 62915 13681
98 6008 4730 8403 10793 8605 36565 7733
*DeLuxe 88 and Super 88 series used the same serial numbering.

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe 88 Super 88 98
303.7 CID Rocket, 2-bbl., OHV, V8 7.5:1 145 3-speed manual S - -
Hydra-Matic Drive $178 - -
303.7 CID Rocket, 2-bbl., OHV, V8 7.5:1 160 3-speed manual - S S
Hydra-Matic Drive - $178 $178

Major Options
DeLuxe 88 Super 88 98
DeLuxe Condition-Air heater
and defroster $79 $79 $79
DeLuxe radio $100 $100 $100 Options common to most models. (S = Standard
Signal seeking radio $129 $129 $129 equipment) Items may be standard equipment, op-
Steering wheel mounted clock $35 $35 $35 tional at different pricing, or unavailable on certain
models. This chart is only a guide.
Turn signals $24 $24 S
Power steering $199 $199 $199
Rear fender skirts $ S S
DeLuxe wheel trim rings $12 $12 S
Whitewall tires $36 $36 $36

Paint Colors
Code Code
Black 10 Sand Beige over Glade Green Metallic 33T
Chariot Red 20 Arctic Blue 40
Black over Chariot Red 20B Black over Arctic Blue 40B
Regent Maroon Metallic 21 Serge Blue Metallic over Arctic Blue 40T
Empire Maroon Metallic 21A Swan White over Arctic Blue 40W
Cascade Green Metallic 30 Serge Blue Metallic 41
Black over Cascade Green Metallic 30B Dove Gray Metallic 50
Palm Green Metallic over Cascade Green Black over Dove Gray Metallic 50B
Metallic 30T Pearl Gray Metallic over Dove Gray
Shoal Green Metallic 31 Metallic 50T
Swan White 31-W Pearl Gray Metallic 51
Swan White over Shoal Green Metallic 31W Swan White over Pearl Gray Metallic 51W
Palm Green Metallic 32 Canto Cream 60
Sand Beige over Palm Green Metallic 32T Black over Canto Cream 60B
Glade Green Metallic 33 Sand Beige 61
 451 1952 Oldsmobile

Paint Colors (cont.)

Code Code
Aqua Marine Metallic 70 Aqua Marine Metallic over Royal Turquoise Metallic 71T
Royal Turquoise Metallic 71 Swan White over Royal Turquoise Metallic 71W
Black over Royal Turquoise Metallic 71B

DeLuxe 88
Oldsmobiles new popular-priced DeLuxe 88.

Nameplate year of origin: 1952 (88 series started 1949). Measurements

Current bodystyle lifespan: 1952 through 1953.
Wheelbase 120.0"
Percentage of divisions sales volume: 8.72%.
Length 203.9"
Primary competition: Buick Special, Dodge Coronet, Hudson Pace- Width 75.9"
maker Custom, Kaiser Virginian Special, Mercury Monterey, Nash Height 63.7"
Statesman, and Studebaker Commander. Legroom front 42.5"
Notable changes: All-new model (replacing 1951 Eighty-Eight). Legroom rear 41.8"
Major standard equipment: Gray basket-weave cloth upholstery, rubber Headroom front 35.5"
floor mats, front and rear fender stainless trim, rubber rear fender Headroom rear 35.1"
gravel shield, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 18.0 1
9
Models Available 5
Style No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production*
Change from
LY*
2
DeLuxe 88 2-Door Sedan, 6-p. 3611 $2,246 +5.30% 3565 6,402 -45.71%
DeLuxe 88 4-Door Sedan, 6-p. 3669 $2,311 +5.28% 3608 12,215 -46.54%
TOTALS Avg. price $2,279 +7.38% Production 18,617 -46.26%
*Production compared to 1951 Eighty-Eight series.

Super 88
Latest and greatest of a famous line.
Styled to match the Rockets flash and dash!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1951 through 1953.
Wheelbase 120.0"
Percentage of divisions sales volume: 55.55%.
Length 203.9"
Primary competition: Buick Super, DeSoto DeLuxe, Hudson Wasp, Width 75.9"
Kaiser Virginian DeLuxe, Nash Ambassador, and Packard Series 200. Height 63.7"
Notable changes: Trim and detail changes. Legroom front 42.5"
Major standard equipment: Broadcloth and nylon cloth upholstery Legroom rear 41.8"
(leather trim also offered), rubber floor mats, dual rear courtesy lights, Headroom front 35.5"
clock, lined luggage compartment, front and rear fender stainless trim, Headroom rear 35.1"
chrome rear fender gravel shield, and 7.60 15 BSW tires. Convertible Cargo capacity (cu. ft.) NA
adds: Leather or cloth and leather interior, power front seat, power Fuel capacity (gals.) 18.0
windows, and power top.
1952 Packard 452

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 88 2-Door Club Coupe, 6-p. 3627D $2,329 +4.96% 3597 2,050 -72.03%
Super 88 2-Door Sedan, 6-p. 3611D $2,379 +5.03% 3603 24,963 -28.60%
Super 88 2-Door Holiday Hardtop, 6-p. 3637D $2,655 +3.79% 3640 15,777 +11.26%
Super 88 2-Door Convertible, 6-p. 3667DX $2,445 +5.99% 3867 5,162 +33.94%
Super 88 4-Door Sedan, 6-p. 3669D $2,833 +5.03% 3649 70,606 -21.66%
TOTALS Avg. price $2,575 +4.97% Production 118,558 -21.20%

98
Oldsmobile presents a modern classic in motor cars.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 124.0"
Percentage of divisions sales volume: 35.73%.
Length 213.3"
Primary competition: Chrysler Windsor DeLuxe, DeSoto Firedome, Width 80.0"
Hudson Hornet, Lincoln, and Packard Series 300. Height 63.7"
Notable changes: Redesigned with trim and detail changes. Legroom front 42.5"
Major standard equipment: Nylon cloth or nylon and leather uphol- Legroom rear 42.8"
stery, front and rear seat center armrest, full floor carpeting, electric Headroom front 35.6"
clock, rear fender stainless trim, rear fender gravel guard, rear fender Headroom rear 35.1"
skirts, lined luggage compartment, and 7.60 15 BSW tires. Convert- Cargo capacity (cu. ft.) NA
ible adds: Leather interior, power windows and front seat adjustment, Fuel capacity (gals.) 18.0
power top, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 6-p. 3037D $3,001 +4.13% 3874 14,150 +0.98%
98 2-Door Convertible, 6-p. 3067DX $3,207 +6.02% 4111 3,544 -20.68%
98 4-Door Sedan, 6-p. 3069D $2,767 +6.02% 3765 58,550 -25.05%
TOTALS Avg. price $2,992 +8.18% Production 76,244 -24.15%

PACK ARD
Its more than a car its a Packard! Ask the Man who owns one!

Packard entered the 1952 model year, with a very dard line now carried the center oval grille with the verti-
slightly revised 25th series. Outwardly, the name Packard cal bars, as did last years 300 and Patrician 400. Redesigned
was removed from the hood of all but the 200 Series base bumper guards caused the 122 inch wheelbase cars to be re-
models. In its place a Packard crest was placed in the cen- ported as three inches longer overall due to their inclusion
ter of the upper grille bar. All series except the 200 stan- as standard equipment.
 453 1952 Packard
With regard to other styling features, the Patrician the accessory list for 1952 was Easamatic power brakes,
400 added a fourth Ventiport to its rear quarter body- which greatly reduced braking effort for the nearly two-ton
sides, and the 200 Deluxe models now wore three Ven- Packard.
tiports on their rear flanks, an apparent acknowledgement The slow selling Series 200 3-passenger Business
of the popularity of Buick in the upper-medium price field. Coupe was discontinued, the only model change for 1952.
Buick had become known for its front fender Ventiports, This would be the last year for the series number designa-
with three ports designating lower priced series, and four tions, as series names would be introduced for 1953, in-
ports being used on upper level series. Interiors were again cluding the return of the popular Clipper series. Lastly,
updated, with new colors and appointments. with the popularity of General Motors Motorama show
Engine and transmission choices continued un- cars and the publicity surrounding some of the cars,
changed. Advertising for the Patrician 400 continued to Packard decided to build a one-off car of its own for
proclaim the quiet and smooth qualities of its 8-cylinder public exhibition. The Pan American convertible was
engine compared to other cars, as the Patrician engine was shown at many car shows with enough positive reaction to
the only 8-cylinder in production with a nine bearing prompt Packard to introduce a production version for the
crankshaft. Even the Packard 300 series engine used a dif- 1953 model year.
ferent eight bearing crankshaft. A noteworthy addition to

1
200 DeLuxe 4-Door Touring Sedan 250 2-Door Convertible 9
5
2

250 2-Door Mayfair Hardtop Patrician 400 4-Door Sedan

Model year production: 69,601, down 30.62% from 1951. Serial number identification: Seven-digit code located on
Domestic market share: 1.76% (15th place). left side of cowl under hood, and read as follows: First digit
Base price range: $2,475 to $3,767. is K. Second through seventh digits are engine/serial num-
Packard average base price: $2,988, up 4.69%. bers as follows in chart below. Also, numbers may have been
Introduction date: November 1951. skipped between beginning and ending numbers.
Assembly plants: Detroit, MI.

Serial Numbers by Series

Series Beginning Ending
Packard 200 200001 275000
Packard 250 and 300 400001 425000
Patrician 400 600001 610000

Powertrains
Compression
Engine Ratio Gross HP Transmission 200 250 & 300 Patrician 400
288 CID, 2-bbl., L-head, 8-cyl. 7.0:1 135 3-speed manual S - -
Overdrive $102 - -
7.5:1 138 Ultramatic Drive $189 - -
327 CID Thunderbolt, 2-bbl., 7.0:1 150 3-speed manual - S -
1952 Packard 454
Compression
Engine Ratio Gross HP Transmission 200 250 & 300 Patrician 400
L-head, 8-cyl. Overdrive - $102 -
7.8:1 155 Ultramatic Drive - $189 S

Major Options Paint Colors

200 250 300 Patrician 400 Code
Heater and defroster $77 $77 $77 $77 Packard Blue Metallic B
Radio $ $ $ $ Labrador Gray D
Signal-seeking radio $126 $126 $126 $126 Argentine Gray Metallic G
Solex tinted glass $45 $45 $45 $45 Yosemite Blue Metallic H
Windshield washers $9 $9 $9 S Gallant Green Metallic J
Full-leather interior Sunset Red Metallic L
(std. on convertibles) $153 $153 $153 $153 Twilight Taupe Metallic M
Easamatic power brakes $39 $39 $39 $39 Aspen Green O
Fender skirts $21 $21 S S Turquoise Blue Light S
Pelican hood ornament $13 $13 S S Packard Ivory T
Wheel trim rings $16* S - - Matador Maroon Metallic U
Full wheel covers $ $ S S Jet Black X
White sidewall tires $28 $28 $28 $28 Packard Blue Metallic over Yosemite Blue Metallic BH*
*Standard on 200 DeLuxe models. Gallant Green Metallic over Aspen Green JO*
Sunset Red Metallic over Twilight Taupe Metallic LM*
Options common to most models. (= Not Available, S = Standard Sunset Red Metallic over Packard Ivory LT*
equipment) Items may be standard equipment, optional at different
pricing, or unavailable on certain body styles. This chart is only a guide.
Jet Black over Labrador Gray XD*
Jet Black over Packard Ivory XT*
*Two-tone color combinations are available at $20 extra.

Packard 200
Surprise Package of the popular-price field!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 77.18%.
Length 212.8"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Custom, Width 77.8"
Hudson Commodore, Nash Ambassador, and Oldsmobile 98. Height 62.8"
Notable changes: Minor trim and detail changes. Legroom front 43.8"
Major standard equipment: Broadcloth interior trim, full floor cover- Legroom rear 41.5"
ing, electric clock, stainless front fender, front door, and beltline Headroom front 36.0"
molding, front and rear window surround moldings, hood ornament, Headroom rear 35.2"
small hubcaps, and 7.60 15 BSW tires. DeLuxe models add: Addi- Cargo capacity (cu. ft.) 30.5
tional interior trim appointments, and front and rear window stainless Fuel capacity (gals.) 20.0
steel moldings.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
200 2-Door Club Sedan, 6-p. 2595 $2,475 +2.44% 3640 NA NA
200 4-Door Touring Sedan, 6-p. 2592 $2,528 +2.39% 3680 NA NA
200 DeLuxe 2-Door Club Sedan, 6-p. 2565 $2,622 +2.30% 3650 NA NA
200 DeLuxe 4-Door Touring Sedan, 6-p. 2562 $2,675 +2.26% 3685 NA NA
TOTALS Avg. Price $2,575 +4.12% Production 53,270* -24.72%
*Production totals by body style are not available. However, there were 46,720 standard 200 models, and 7,000 200 DeLuxe models built.
 455 1952 Packard

Packard 250
The most exciting new sports car of the decade!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 7.47%.
Length 212.8"
Primary competition: Buick Roadmaster, Chrysler Saratoga, DeSoto Width 77.8"
Firedome, Hudson Hornet, and Oldsmobile 98. Height 62.3"
Notable changes: Minor trim and detail changes. Legroom front 43.8"
Major standard equipment: Leather and cloth interior trim, full floor Legroom rear 41.5"
covering, electric clock, stainless front fender, front door, and beltline Headroom front 36.0"
molding, front and rear window surround moldings, hood ornament, Headroom rear 35.2"
full wheel covers, and 8.00 15 BSW tires. Convertible adds: Leather Cargo capacity (cu. ft.) 30.5
and synthetic cloth upholstery, power top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
250 Mayfair 2-Door Hardtop Coupe, 6-p.
250 2-Door Convertible, 6-p.
2577
2579
$3,293
$3,450
+1.74%
+1.82%
3805
4000
NA
NA
NEW
NEW
1
TOTALS Avg. Price $3,372 +1.78% Production 5,201 +12.09% 9
*Production totals by body style are not available.
5
2
Packard 300
Soft spoken boss of the road!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 9.63%.
Length 217.7"
Primary competition: Buick Roadmaster, Chrysler Saratoga, and Lin- Width 77.8"
coln Cosmopolitan. Height 62.9"
Notable changes: Minor trim and detail changes. Legroom front 43.8"
Major standard equipment: Pinstripe wool cloth and leather interior Legroom rear 46.5"
trim, full floor carpeting, electric clock, non-glare inside rear view Headroom front 36.0"
mirror, stainless steel front and rear window, side window and beltline Headroom rear 35.2"
moldings, front fender and door, and rear quarter panel bodyside Cargo capacity (cu. ft.) 30.5
moldings, rear fender skirts, Pelican hood ornament, full wheel cov- Fuel capacity (gals.) 20.0
ers, and 8.00 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
300 4-Door Touring Sedan, 6-p. 2572 $3,094 +1.98% 3880 6,705 -56.20%
TOTALS Avg. Price $3,094 +1.98% Production 6,705 -56.20%
1952 Plymouth 456

Patrician 400
Here is everything you ever wanted in a motor car!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 5.71%.
Length 217.7"
Primary competition: Cadillac Series 62, Chrysler Imperial, and Lincoln Capri. Width 78.2"
Notable changes: Minor trim and detail changes. Height 62.9"
Major standard equipment: Two-tone Bedford cord, or cloth and leather inte- Legroom front 43.8"
rior trim, Wilton full floor carpeting, electric clock, non-glare inside rear Legroom rear 46.5"
view mirror, stainless steel side window and beltline moldings, front fender Headroom front 36.0"
and door bodyside molding, lower rear quarter panel molding, three round Headroom rear 35.2"
Ventiport decorations on rear quarter panel, chrome rear quarter gravel Cargo capacity (cu. ft.) 30.5
shield, Pelican hood ornament, full wheel covers, and 8.00 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Patrician 400 4-Door Touring Sedan, 6-p. 2552 $3,767 +2.87% 4100 3,975 -55.84%
TOTALS Avg. Price $3,767 +2.87% Production 3,975 -55.84%

PLYMOUTH
Plymouth Builds Great Cars!

The 1952 Plymouth line was basically a continuation trunk emblems. The Cranbrook Belvedere received a
of the 1951 line. There were few visual changes to distin- unique two-tone paint treatment in which the second color
guish the two years, and only one mechanical change in the extended from the roof onto the upper rear fender area and
form of a newly available overdrive for the transmission decklid, while the main color was used on the front and
which substantially improved fuel economy in long dis- bodysides. New on the option list was Solex tinted glass.
tance driving. It is surprising that it took Plymouth so long As a result of material shortages and restrictions caused by
to offer this feature, when other manufacturers had offered the Korean War, whitewall tires were not available for most
it since prior to World War II. of the season for all manufacturers.
Visual changes consisted mostly of new hood and

Plymouth instrument panel

Concord 2-Door Savoy Station Wagon Cranbrook 2-Door Belvedere Hardtop
 457 1952 Plymouth

Model year production: 410,937, down 31.13% from 1951. 18192501 to 18223600; Evansville, 24056701 to 24063833;
Domestic market share: 10.40% (3rd place). Los Angeles, 28015701 to 28018555; San Leandro, 28519101
Base price range: $1,601 to $2,313. to 28522352. P-23 Cambridge series: Detroit, 15577801 to
Plymouth average base price: $1,964, up 4.14%. 15662660; Evansville, 22159601 to 22181520; Los Angeles,
Introduction date: January 4, 1952. 26045701 to 26049991; San Leandro, 26518201 to
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles, 26523546. P-23 Cranbrook series: Detroit, 12906701 to
CA; and San Leandro, CA. 13066238; Evansville, 20485001 to 20516075; Los Angeles,
Serial number identification: Eight digit code located on left 25125301 to 25134190; San Leandro, 25546101 to
front door hinge pillar. P-22 Concord series: Detroit, 25555957.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.0:1 97 3-speed manual S
Overdrive $102

Major Options Paint Colors

Concord Cambridge Cranbrook Code
Heater and defroster
Radio
$44
$79
$44
$79
$44
$79
Black
Wedgewood Blue
601
605 1
Electric clock
Dual sunvisors
$
$
$
S
S
S
Belmont Blue Metallic (early production)
Coronado Blue Metallic (later production)
607
607 9
Solex tinted glass
Full wheel covers
$35
$
$35
$
$35
$
Nile Green
Lido Green Metallic
620
622 5
White sidewall tires $ $ $
Options common to most models. (S = Standard equipment) Items
Sterling Gray
Luna Gray
635
636
2
may be standard equipment, optional at different pricing, or un- Mexico Red 661
available on certain body styles. This chart is only a guide. Empire Maroon 662
Plymouth Cream 665
Sterling Gray over Belmont Blue Metallic 670
Sterling Gray over Coronado Blue Metallic 670
Sable Bronze Metallic over Suede 671
Black over Mint Green 672
Sable Bronze Light Metallic over Suede 673
Dawn Gray over Belmont Blue Metallic 674
Dawn Gray over Coronado Blue Metallic 674
Dawn Gray over Wedgewood Blue 675
Dawn Gray over Lido Green Metallic 676

Concord
Plymouth gives you value ... far beyond the price.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 111.0"
Percentage of divisions sales volume: 11.82%.
Length 188.2"
Primary competition: Chevrolet Special Styleline, Ford Mainline, and Width 73.0"
Studebaker Champion Custom. Height 62.8"
Notable changes: Minor trim and detail changes. Legroom front 40.8"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 40.3"
ering, front door armrests, driver side sun visor and windshield wiper, Headroom front 35.0"
rubber window surrounds, stainless steel front and rear fender and Headroom rear 35.0"
1952 Plymouth 458

beltline moldings, chrome rocker panel molding, hood ornament, Measurements (cont.)
small hubcaps, and 6.40 15 BSW tires. Suburban adds: Vinyl interior
Cargo capacity (cu. ft.) NA
and 6.70 15 BSW tires. Savoy adds: Cloth and vinyl interior, chrome
Fuel capacity (gals.) 17.0
window trim and chrome gravel guard.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Concord 2-Door Coupe, 3-p. P22 $1,601 +4.16% 2893 14,255* NA
Concord 2-Door Sedan, 6-p. P22 $1,742 +4.12% 2959 49,139* NA
Concord 2-Door Suburban Station Wagon, 6-p. P22 $2,150 +4.17% 3145 76,520* NA
Concord 2-Door Savoy Station Wagon, 6-p. P22 $2,273 +4.17% 3165 NA NA
TOTALS Avg. Price $1,942 +4.16% Production 48,592ffi -46.79%
*Model year production totals for 19511952. Production figures for Suburban and Savoy kept as one total. ffiTotal estimated production and change from LY is total
for 1952, compared to 1951 total.

Cambridge
Brilliantly styled and engineered to give you value
never before offered in the low-priced field.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 118.5"
Percentage of divisions sales volume: 30.37%.
Length 193.8"
Primary competition: Chevrolet Special Styleline, Ford Customline and Width 73.1"
Studebaker Champion DeLuxe. Height 64.4"
Notable changes: Minor trim and detail changes. Legroom front 40.3"
Major standard equipment: Broadcloth interior trim, rubber floor cov- Legroom rear 42.3"
ering, front door armrests, electric clock, glove box lock, black rubber Headroom front 35.4"
windshield surround, stainless steel front and rear fender and beltline Headroom rear 36.0"
moldings, chrome rocker panel molding, small hubcaps, and 6.70 15 Cargo capacity (cu. ft.) NA
BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Cambridge 2-Door Club Coupe, 6-p. P23 $1,774 +4.17% 3030 101,784* NA
Cambridge 4-Door Sedan, 6-p. P23 $1,811 +4.14% 3068 179,417* NA
TOTALS Avg. Price $1,793 +4.15% Production 124,791 -20.22%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

Cranbrook
The low-priced car most like the high-priced cars.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1949 through 1952.
Wheelbase 118.5"
Percentage of divisions sales volume: 57.81%.
Length 193.8"
 459 1952 Pontiac

Primary competition: Chevrolet DeLuxe Styleline, Ford Crestline and Measurements (cont.)
Studebaker Champion Regal.
Width 73.1"
Notable changes: Minor trim and detail changes.
Height 64.4"
Major standard equipment: Striped broadcloth interior trim, rubber Legroom front 40.3"
floor covering, electric clock, glove box lock, stainless steel windshield Legroom rear 42.3"
surround, stainless steel front and rear fender and beltline moldings, Headroom front 35.4"
chrome rocker panel molding, chrome rear fender gravel shield, small Headroom rear 36.0"
hubcaps, and 6.70 15 BSW tires. Belvedere adds: Vinyl and cloth in- Cargo capacity (cu. ft.) NA
terior trim. Convertible adds: Vinyl interior trim and power top. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Cranbrook 2-Door Club Coupe, 6-p. P23 $1,870 +4.12% 3046 126,725* NA
Cranbrook 2-Door Belvedere Hardtop, 6-p. P23 $2,201 +4.12% 3105 51,266* NA
Cranbrook 2-Door Convertible, 6-p. P23 $2,313 +4.10% 3256 15,650* NA
Cranbrook 4-Door Sedan, 6-p. P23 $1,901 +4.11% 3088 388,735* NA
TOTALS Avg. Price $2,071 +4.11% Production 237,554 -31.93%
*Model year production totals for 19511952. Total estimated production and change from LY is total for 1952, compared to 1951 total.

1
9
5
PONTIAC 2
Dollar for Dollar and Feature for Feature, you cant beat a Pontiac!

There were few changes to distinguish the 1952 Pon- choice of grey, blue or green motifs to match or harmonize
tiac from its predecessor on the outside. Most of the changes with body color. Base models used a tri-tone grey interior
this year were inside and under the hood. Engines received with check pattern cloth and button-back upholstery.
another slight increase in horsepower, mostly created by Outside, the grille was similar to 1951, with the upper
increased compression ratio. A new Dual-Range Hydra- grille bar having four small rectangular areas immediately
Matic automatic transmission was introduced which had below the hood emblem resembling air intakes. The hood
three selectable forward gears, giving increased performance emblem itself had Pontiac in block lettering this year.
or engine braking capability when needed. The added per- The only other distinguishable change was the front fender
formance helped, but with most of Pontiacs direct compe- molding. The shape was similar, but it now had a ribbed
tition now packing more modern overhead valve V8 en- area on the back half, as if it were fading away. Also, a new
gines, the division was being viewed more and more as an stainless molding came off the top of this molding and ran
older persons car, not for the young and young at heart. back onto the front door, paralleling the full-length mold-
The result was that 1952 would be the last year when Pon- ing below it.
tiac would hold at least 6.9% of the market until the V8 The lone remaining Streamline 2-Door model was
was introduced for 1955. dropped this year, leaving all Pontiacs in the Chieftain se-
Interiors were only slightly different than in 1951, with ries. The Chieftain 3-Passenger Business Coupe and Chief-
the big news being the luxury of color choices on most cars. tain DeLuxe 2-Door Sedan Coupe were also discontinued.
DeLuxe models with cloth upholstery could be had in a
1952 Pontiac 460

Chieftain DeLuxe 2-Door Convertible

Chieftain DeLuxe 2-Door Catalina Hardtop

Chieftain DeLuxe 4-Door, Chieftain DeLuxe

6-passenger Station Wagon

Model year production: 271,373, down 26.69% from 1951. cated on left front door hinge pillar and read as follows:
Domestic market share: 6.87% (5th place). First digit indicates assembly plant code from above. The
Base price range: $1,956 to $2,699. second digit indicates engine installation: 6 for 6-cylinder
Pontiac average base price: $2,287, up 11.41%. Series 25 and 8 for 8-cylinder Series 27. The third digit in-
Introduction date: December 1951. dicates year code: W = 1952. Fourth digit indicates trans-
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), mission attachment: S = Synchromesh 3-speed manual, H =
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Hydra-Matic. Remaining digits are sequential number by
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE engine and transmission installation with beginning number
(W). of 1001 and ending number as follows in the chart below.
Serial number identification: Eight to nine digit code lo- Style number is located on body tag on cowl under hood.

Ending Serial Numbers

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Wilmington
25 6-cyl. w/3-speed 1669 1723 1551 2745 1986 10041 1967
25 6-cyl. w/Hydra-Matic 1165 1883 1103 1406 1210 3457 1223
27 8-cyl. w/3-speed 3444 3440 2312 6109 3920 16833 3736
27 8-cyl. w/Hydra-Matic 18358 20083 10897 39194 23732 89530 22776

Production by Engine and Transmission

Series/Powerplant Production
25 6-cyl. w/3-speed 43,553
25 6-cyl. w/Hydra-Matic 10,195
27 8-cyl. w/3-speed 64,424
27 8-cyl. w/Hydra-Matic 251,987
Total 370,159

Powertrains
Compression
Engine Ratio Gross HP Transmission Chieftain
239.2 CID, 1-bbl., L-head, 6-cyl. 6.8:1* 100 3-speed manual S
7.7:1 102 Hydra-Matic $178
248.9 CID, 2-bbl., L-head, 8-cyl. 6.8:1* 118 3-speed manual $75
7.7:1 122 Hydra-Matic $253
*7.7:1 compression ratio is optional. Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27.
 461 1952 Pontiac

Major Options Paint Colors

Chieftain Code
Venti-heater, under seat heater Black 5200
and defroster $45 Potomac Blue Metallic 5201
Windshield washer $ Victoria Maroon Metallic 5203
Seven-tube radio $80 Smoke Gray Metallic 5204
Electric clock $ Seamist Green1 5205
Rear fender skirts $ Cherokee Red2 5206
Di-Noc exterior wood trim Placid Green 5207
(Station wagons) $80 Mayflower Blue Metallic 5208
Hubcaps $ Shell Gray 5209
Wheel trim rings $ Forest Green Metallic 5210
White sidewall tires $ Saturn Gold Metallic 5211
Options common to most models. Items may be
Belfast Green3 5212
standard equipment, optional at different pricing, Smoke Gray Metallic over Shell Gray 5214
or unavailable on certain models. This chart is Belfast Green over Seamist Green3 5215
only a guide. Forest Green Metallic over Placid Green 5217
Mayflower Blue Metallic over Shell Gray 5219
Seamist Green over Belfast Green3 5222
Forest Green Metallic with Placid Green panel insert4 5223
Saturn Gold Metallic with Lido Beige panel insert4 5224
Imperial Maroon with Sand Gray Metallic panel insert4 5225
Potomac Blue Metallic over Mayflower Blue Metallic 5228
Placid Green with Forest Green Metallic panel insert4
1
5228
Available only on Super DeLuxe Catalina, Convertible, Station Wagon and Sedan
1
Delivery. 2Available only on Convertible, Station Wagon and Sedan Delivery.
3
Available on Super DeLuxe Catalina only. 4Available only on Station Wagons.
9
5
2
Chieftain
As always The Most Beautiful thing on Wheels!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1949 through 1952.
Percentage of divisions sales volume: 100%. Cars Wagons
Primary competition: Buick Special, Dodge Coronet, Hudson Pace- Wheelbase 120.0" 120.0"
maker Custom, Kaiser Virginian Special, Mercury Custom, Nash Length 202.5" 202.5"
Statesman, Oldsmobile 88, and Studebaker Commander. Width 75.8" 75.8"
Notable changes: Trim and detail changes. Height 63.3" 65.5"
Major standard equipment: Two-tone grey cloth button-back uphol- Legroom front 42.8" 42.8"
stery, front and rear rubber floor mat, automatic interior lighting, Legroom rear 40.8" NA
stainless steel front and rear window trim, beltline molding, front door Headroom front 36.0" 36.0"
and rocker panel molding, rubber rear fender gravel shield, hubcaps, Headroom rear 35.8" NA
and 7.10 15 BSW tires. Station wagon adds: Leatherette (vinyl) up- Cargo capacity (cu. ft.) 17.5 NA
holstery, 2-passenger rear center row and 3-passenger rear seating. Fuel capacity (gals.) 17.5 17.5
DeLuxe models add: Color-coordinated cloth upholstery, carpeting,
DeLuxe steering wheel, full-length body side stainless and wheel trim
rings, and chrome gravel guard. DeLuxe station wagon adds: 3-passen-
ger rear seating. Convertible adds: Cloth and leather upholstery, power
top. Super DeLuxe adds: Color-coordinated cloth and leather uphol-
stery, deep-pile carpeting, and matching two-tone instrument panel.
1952 Studebaker 462

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Chieftain 2-Door Sedan, 5-p. 2511 $1,956 +5.84% 3253 NA NA
Chieftain 4-Door Sedan, 5-p. 2569 $2,015 +5.89% 3278 NA NA
Chieftain 4-Door Station Wagon, 8-p. 2563 $2,615 +5.87% 3593 NA NA
Chieftain DeLuxe 2-Door Sedan, 5-p. 2511D $2,060 +5.59% 3253 NA NA
Chieftain DeLuxe 2-Door Catalina Hardtop,
5-p. 2537D $2,304 +5.59% 3358 NA NA
Chieftain DeLuxe 2-Door Convertible Coupe,
5-p. 2567DTX $2,444 +5.62% 3478 NA NA
Chieftain DeLuxe 4-Door Sedan, 5-p. 2569D $2,119 +5.63% 3278 NA NA
Chieftain DeLuxe 4-Door Station Wagon,
6-p. 2563D $2,699 +5.59% 3528 NA NA
Chieftain Super DeLuxe 2-Door Catalina
Hardtop, 5-p. 2537SD $2,370 +5.61% 3368 NA NA
TOTALS Avg. price $2,287 +9.83% Production NA NA
*Production figures kept by series and transmission attachment, not body style.

STUDEBAKER
The Newest of the New!

Studebaker, as a corporation, marked its 100th year in both were encircled in a chrome bezel.
business during 1952. The new model year also marked the With one major exception, from the cowl back the
50th year of building self-propelled motorcars. Studebaker cars were essentially the same, having a revised rear quar-
had entered the automotive arena in 1902 with the intro- ter gravel shield, and newly designed vertical taillamps that
duction of an electric powered runabout. Prior to this, were hooded on the top end and visible from the side on
Studebaker had been one of the leading horse-drawn wagon the bottom. This gave the illusion of a small, rearward cant-
and coachbuilders in the country. After ten years in the ing tailfin, another sneak peek at the 1953 styling. The
electric car business, Studebaker introduced its first gaso- major exception was the newly created Starliner 2-Door
line powered cars in 1913, and several years later would hardtop body style. Following its competitors lead, the
abandon the horse-drawn wagon business. Starliner was basically created by welding a steel hardtop
While an all-new body design was still a year away, onto a convertible body. The new body style was an im-
Studebaker managed to pull off a front-end restyling of the mediate hit with consumers.
1947 design that would give a preview of the 1953 Stude- Interiors were again given trim changes, but still used
baker look. The bullet-nose appearance of the 19501951 the three round gauge designs for the Commander, and the
models was gone, and in its place was a forward sloping single rectangular gauge enclosure introduced on the
hood and grille design. The upper grille bar wrapped Champion for 1950. Under the hood, the chassis and pow-
around the front fender edges and formed a V dip in the ertrains continued relatively unchanged. The slow-selling
center. In the opening between the bumper and the upper 3-passenger Business Coupe was discontinued in both se-
grille bar were three vertical fins and several thin horizon- ries. While overall sales continued a two-year slide, the
tal strips set behind them. Oval shaped turn signal/park- competition had also slipped, allowing Studebaker to move
ing lamps were set more closely under the headlamps, and up to eighth place in market share.
 463 1952 Studebaker

Champion Regal 2-Door Starliner Hardtop

Commander Land Cruiser interior

Commander State 2-Door Convertible Commander State 2-Door Convertible,

Indianapolis 500 Pace Car
1
Model year production: 186,239, down 29.79% from 1951.
Domestic market share: 4.71% (8th place).
Serial number identification: Seven to eight digit code lo-
cated on left front door lock pillar and read as follows: First
9
Base price range: $1,735 to $2,548.
Studebaker average base price: $2,071, up 8.88%.
digit indicates series (Champion = G; Commander = 8),
followed by six to seven digit sequential serial number by
5
Introduction date: December 1951. series and assembly plant as in chart that follows. 2
Assembly plants: Los Angeles, CA, and South Bend, IN.

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 907301 917641
Los Angeles, CA Commander 816001 826703
South Bend, IN Champion 1115501 1197180
South Bend, IN Commander 217001 289877

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander
169.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1* 85 3-speed manual S -
Overdrive $105 -
Automatic Drive $231 -
232.6 CID, 2-bbl., valve-in-head, V8 7.0:1* 120 3-speed manual - S
Overdrive - $118
Automatic Drive - $243
*7.5:1 compression ratio is optional.
1952 Studebaker 464

Major Options
Champion Commander
Heater $61 $61
Windshield washer $ $
Electric clock $ $ Options common to most models. Items
Starline 6-tube radio $67 $67 may be standard equipment, optional at
different pricing, or unavailable on certain
Stratoline 8-tube radio $ $ models. This chart is only a guide.
Hill-Holder $ $
Hubcaps $ $
Wheel trim rings $ $
Whitewall tires $ $

Paint Colors
Code Code
Velvet Black W-ND London Gray W-WO
Concord Blue W-UN Shadow Green W-WP
Aqua Green W-VC Walnut Brown W-WR
Surf Gray W-VR Sahara Sand over Spartan Rust P-2382-C
Sahara Sand W-VX Sahara Sand over Corning Olive P-2383-C
Rio Green W-VY Sahara Sand over Nocturne Blue P-2384-C
Maui Blue W-VZ Maui Blue over Nocturne Blue P-2385-C
Cuban Red W-WD Maui Blue over Shell Ivory P-2386-C
Nocturne Blue W-WE Surf Gray over Venice Red P-2387-C
Tahoe Green W-WF Surf Gray over London Gray P-2388-C
Piedmont Gray W-WG Surf Gray over Nocturne Blue P-2389-C
Venice Red W-WK Rio Green over Shadow Green P-2390-C
Spartan Rust W-WL Rio Green over Walnut Brown P-2391-C
Corning Olive W-WM Tahoe Green over London Gray P-2392-C
Shell Ivory W-WN

Champion
Top gas-saver of the top 4 in the lowest price field!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1947 through 1952.
Percentage of divisions sales volume: 54.44%. Wheelbase 115.0"
Primary competition: Chevrolet DeLuxe, Dodge Wayfarer, Ford Cus- Length 197.5"
tomline, and Plymouth Concord. Width 70.7"
Notable changes: Revised front end styling, trim and detail changes. Height 61.3"
Major standard equipment: Cloth upholstery, rubber floor mats, left front Legroom front 39.8"
door armrest, drivers sunvisor, black rubber gravel shield, full wraparound Legroom rear 39.2"
front and rear bumpers with bumper guards, and 6.40 15 BSW tires. Headroom front 36.5"
DeLuxe adds: Deluxe steering wheel and horn ring, door armrests, dual sun- Headroom rear 34.5"
visors, automatic dome light switch, and trunk mat. Regal adds: Stainless Cargo capacity (cu. ft.) NA
steel side window trim and rocker panel moldings. Convertible adds: Nylon Fuel capacity (gals.) 18.0
and vinyl upholstery.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Starlight Coupe, 5-p. 12G-C1 $1,763 +6.08% 2660 1,096 -60.59%
Champion Custom 2-Door Sedan, 6-p. 12G-F1 $1,735 +6.18% 2655 4,310 -59.68%
 465 1952 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 4-Door Sedan, 6-p. 12G-W1 $1,769 +6.12% 2695 6,400 -35.82%
Champion DeLuxe 2-Door Starlight Coupe, 5-p. 12G-C3 $1,856 +6.42% 2675 6,075 -35.67%
Champion DeLuxe 2-Door Sedan, 6-p. 12G-F3 $1,828 +6.53% 2685 12,989 -30.13%
Champion DeLuxe 4-Door Sedan, 6-p. 12G-W3 $1,862 +6.46% 2720 24,542 -5.68%
Champion Regal 2-Door Starlight Coupe, 5-p. 12G-C5 $1,941 +6.18% 2695 6,183 -56.16%
Champion Regal 2-Door Sedan, 6-p. 12G-F5 $1,913 +6.28% 2690 5,534 -1.72%
Champion Regal 2-Door Starliner Hardtop, 5-p. 12G-K2 $2,220 NEW 2860 12,119 NEW
Champion Regal 2-Door Convertible, 5-p. 12G-S2 $2,273 +5.38% 2870 1,575 -66.79%
Champion Regal 4-Door Sedan, 6-p. 12G-W5 $1,946 +6.16% 2725 20,566 -41.58%
TOTALS Avg. price $1,919 +9.78% Production 101,389 -28.06%

Commander
Smart new aerodynamic lines! Sparkling new V-8 performance!
The 8 to buy for real savings.

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1947 through 1952.
All except Land Cruiser Land Cruiser
Percentage of divisions sales volume: 45.56%.
Primary competition: Dodge Meadowbrook, Ford Wheelbase 115.0" 119.0"
1
Crestline, Nash Statesman, Plymouth Cranbrook,
and Pontiac Chieftain DeLuxe.
Length
Width
197.5"
70.7"
201.5"
70.7"
9
Notable changes: Revised front end styling, trim and
detail changes.
Height
Legroom front
61.8"
39.8"
61.8"
40.8"
5
Major standard equipment: Cloth upholstery, full
floor carpeting, deluxe steering wheel and horn ring,
Legroom rear
Headroom front
39.2"
36.5"
39.8"
36.5"
2
door armrests, dual sunvisors, automatic dome light Headroom rear 34.5" 35.0"
switch, automatic courtesy lights, black rubber Cargo capacity (cu. ft.) NA NA
gravel shield, full wraparound bumper with bumper Fuel capacity (gals.) 18.0 18.0
guards, and 7.10 15 BSW tires. Regal adds: Stain-
less steel window moldings, chrome gravel shield,
and rocker panel moldings. Convertible adds: Cloth
and vinyl interior. Land Cruiser adds: Robe cord
and luggage compartment carpet and light.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander Regal 2-Door Starlight Coupe, 5-p. 3H-C3 $2,115 +4.39% 3030 5,127 -37.41%
Commander Regal 2-Door Sedan, 6-p. 3H-F3 $2,086 +4.46% 3040 5,995 -25.38%
Commander Regal 4-Door Sedan, 6-p. 3H-W3 $2,121 +4.38% 3085 22,037 -25.56%
Commander State 2-Door Starlight Coupe, 5-p. 3H-C5 $2,202 +3.04% 3025 3,784 -67.48%
Commander State 2-Door Sedan, 6-p. 3H-F5 $2,172 +3.04% 3055 1,529 -60.83%
Commander State 2-Door Starliner Hardtop, 5-p. 3H-K2 $2,488 NEW 3220 14,548 NEW
Commander State 2-Door Convertible, 5-p. 3H-S2 $2,548 +2.70% 3230 1,715 -54.51%
Commander State 4-Door Sedan, 6-p. 3H-W5 $2,208 +3.03% 3075 9,998 -52.69%
Commander Land Cruiser 4-Door Sedan, 6-p. 3H-Y5 $2,365 +3.32% 3155 20,117 -47.14%
TOTALS Avg. price $2,256 +4.86% Production 84,850 -31.75%
1952 Willys 466

WILLYS
The new Aero-Willys! Setting a fresh pattern for the future!

After ten years, Willys-Overland Motors, Inc., finally interior hardware and trim. The Aero interior definitely did
re-entered the mainstream automotive market with the not look like that of a cheap economy car, but was every bit
unit-bodied, compact-sized Aero. As discussed in the 1952 as nice as any in the low-or medium-price fields. Complet-
introduction, during the prior ten years, Willys had gained ing the interior was a stylish instrument panel with a rounded
fame with the Jeep and its car-like variants the Willys sta- edge and two-tone gray finish. A recessed, round speedome-
tion wagon and Jeepster phaeton. But being truck-based, ter and gauge cluster was set within the lower portion of an
they were not truly marketable in the traditional automo- oval design in front of the driver, finished in a light gray
tive market. The Aero filled the gap in Willys-Overland color. Other controls surrounded the driver area, putting
showrooms, and gave consumers a viable alternative to the everything within easy reach. The optional radio was offset
smaller, yet very popular Rambler. It also offered buyers a towards the passenger side, next to the glovebox, with the op-
lower-priced, more economical, and better-equipped al- tional clock set above the glovebox. This area was done in a
ternative to the low-end, full-size Ford, Chevy, Plymouth light gray finish similar to the gauge area.
and Studebaker models. Willys had truly created a dis- The new Aero series utilized road-proven and de-
tinct new class of car. pendable powerplants taken straight from the Willys Jeep-
Prior to World War II, many Willys cars seemed to ster and Station Wagon series. They were also shared with
mimic the look of Ford cars. The Aero continued those the Aeros competition in the Henry J and Allstate. Perhaps
similarities, but only in the general look of the front end this was a foretelling sign of the impending merger between
and the overall shape of the greenhouse area. Everything Kaiser and Willys. At any rate, the 161 CID Hurricane 6-
else was pure Willys. At the front, the Aero grille opening cylinder engines gave a combination of good performance
was a large rectangular area, within which was a large sin- and economy in the new Willys.
gle grille bar with a chrome W mounted on top. Fenders A lot of attention was paid to the ride quality of the
and the plane-wing hood heights were nearly the same Aero. The Aero-Frame unitized body construction en-
and, in combination with the large two-piece curved wind- sured a rigid, rattle-free body, while rubber cushions were
shield, gave a truly modern appearance with helicopter- used to minimize vibrations and absorb noise throughout
pilot visibility. Bodysides were of the slab-sided variety the undercarriage. Low-pressure tires, rubber-pillowed
with only a single, full-length stainless steel molding high front coil springs and rear leaf springs mounted on rubber
on the body sides. The rear quarter panels carried a raised worked together to ensure a smooth ride.
rear fender end, creating a small tailfin, with a wraparound All the features above were found initially in a single
taillamp set on the tip. body style, offered in two trim levels a two-door sedan in
The interiors were of similarly modern appearance. Var- the Aero Wing Deluxe and Aero Ace Custom. Later in the
ious combinations of single and two-tone interiors, with model year a lower-priced Lark DeLuxe sedan and a top-of-
mostly cloth and nylon fabrics, were used depending on trim the-line Eagle 2-Door Hardtop would join the line. Within
level. Door and interior side panels, on all but the base Lark, 10 months, a 4-Door sedan would be added as part of the
used generous amounts of two-toned material, with chrome 1953 line. It was a promising new beginning for Willys.

Aero Ace Custom 2-door Sedan

Aero interior
Aero Ace Custom 2-Door Sedan
 467 1952 Willys

Model year production: 31,363. Serial number identification: Eleven-digit code on plate lo-
Domestic market share: 0.79% (16th place). cated on left front door hinge pillar. First digit is series
Base price range: $1,731 to $2,155. code: 6 = Aero. Second and third digits denote year: 52 =
Willys average base price: $1,987. 1952. Fourth through sixth digits are series codes: KA2 is
Introduction date: January 1952. Lark and Eagle introduced Lark, LA1 is Wing, MA1 is Ace, and MC1 is Eagle. Remain-
March 1952. ing five digits are sequential serial numbers as follows in
Assembly plants: Toledo, OH. chart below.

Serial Numbers by Series

Series Code Beginning Ending
Lark KA2 10001 17561
Wing LA1 10001 22820
Ace MA1 10001 18706
Eagle MC1 10001 11537

Powertrains
Compression
Engine Ratio Gross HP Transmission Aero
161 CID Hurricane, 1-bbl., F-head, 6-cyl. 7.6:1 90 3-speed manual S
Overdrive $86
1
Major Options Paint Colors* 9
Lark Wing Ace Eagle Cherokee Red Metallic 5
Heater and defroster $68 $68 $68 $68
Mediterranean Blue Metallic
Hampshire Green Metallic 2
Radio $77 $77 $77 $77 Desert Beige
Directional signals $17 $17 $17 $17 Shadow Gray Metallic
Fender skirts $25 $25 $25 $25 Bermuda Blue
Continental spare Inverness Green Metallic
tire carrier $150 $150 $150 $150 Smoked Ruby
Full wheel covers $16 $16 S S Hatteras Green Gray
White sidewall tires $19 $19 $19 $19 Oxford Gray Metallic
Options common to most models. (S = Standard equip- Horizon Blue
ment) Items may be standard equipment, optional at Princeton Black
different pricing, or unavailable on certain body styles. Duchess Gray
This chart is only a guide. Suntan Metallic
Bamboo Ivory
Riviera Gray
Hatteras Green Gray over Inverness Green Metallic
Duchess Gray over Shadow Gray Metallic
Riviera Gray over Bermuda Blue
Cherokee Red Metallic over Riviera Gray
Hatteras Green Gray over Hampshire Green Metallic
Two-tone paint combinations available for $17 extra. *Paint codes are not available.

Aero
New Aero Willys combines interior spaciousness and luxury
with economy of operation and ease of handling!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 108.0"
1952 Willys 468

Percentage of divisions sales volume: 100.00%. Measurements (cont.)

Primary competition: Allstate, Henry J, and Nash Rambler.
Length 180.8"
Notable changes: All new model.
Width 72.0"
Major standard equipment: Cloth upholstery, rubber floor mats, two- Height 60.0"
spoke steering wheel, stainless steel front and rear window surrounds, Legroom front 42.5"
small hubcaps, and 5.90 15 BSW tires. Wing DeLuxe adds: Two- Legroom rear 36.3"
tone fabric upholstery, front and rear armrests, dual sun visors, dome Headroom front 35.5"
light, locking glove box, stainless steel side window trim, stainless steel Headroom rear 34.5"
full-length body side trim, wraparound three-piece rear window, and Cargo capacity (cu. ft.) 24.0
hood ornament. Ace and Eagle add: Upgraded interior upholstery, ad- Fuel capacity (gals.) 18.0
ditional chrome interior trim, cigar lighter, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Aero Lark DeLuxe 2-Door Sedan, 5-p. 675 $1,731 NEW 2487 7,474 NEW
Aero Wing DeLuxe 2-Door Sedan, 5-p. 685 $1,989 NEW 2570 12,819 NEW
Aero Ace Custom 2-Door Sedan, 5-p. 685 $2,074 NEW 2584 8,706 NEW
Aero Eagle 2-Door Hardtop, 5-p. 685 $2,155 NEW 2575 2,364 NEW
TOTALS Avg. Price $1,987 NEW Production 31,363 NEW
 1953
By the end of the 1953 model year, the automotive in- A point of interest this year was Plymouths 25th anniver-
dustry would record its second best year in history to date. sary as a Chrysler brand, but Chrysler essentially ignored
The Korean War was winding up, the postwar baby boom it in any official announcement, advertising or celebration.
continued, and the mood and economy of the country was Another interesting development during the year was the
on the upswing. Even with average new car prices up nearly purchase of the Briggs Manufacturing Company automo-
9 percent over the prior year, production for the 1953 model tive facilities at a price of $35 million. Briggs built bodies
year was up more than 50 percent over the 1952 total. It for Packard, and as a result of the purchase, Chrysler would
seemed all was back to normal again. build bodies for Packard through the 1954 model year.
At Ford, all models wore a mild update of the new- General Motors set out to extend its dominance as the
for-52 styling. Ford and Mercury again shared the same number one manufacturer in the world. Among the ac-
basic body and engine designs, while Lincoln utilized its
own distinct yet similar looking body and its own engine
complishments for the new year, Buick introduced a high-
compression V8 on the occasion of its 50th anniversary
1
design. Ford as a corporation, and as Ford division, cele- year. Offered on all but the Special line, the new engine was 9
brated its 50th anniversary this year. To honor the occasion,
a Ford Crestline Sunliner Convertible was selected as offi-
an immediate success. Styling changes for the GM models
saw the A-body lines, Chevrolet and Pontiac, receive ex- 5
cial pace car for the 1953 Indianapolis 500 mile race.
Chrysler Corporation offered highly revised styling
tensive updates to bring their styling more in line with the
larger B- and C- bodied GM cars, with one-piece curved
3
on all of its lines and finally offered a fully automatic trans- windshields, longer hood lines, and seamless, flowing rear
mission across the entire lineup, as well as V8 powerplants fender designs being the main highlights.
in all but the Plymouth and low-end Dodge lines. The new Other new GM features included a twelve-volt elec-
241 CID Hemi Red Ram V8 engine, based on the larger trical system, long a feature of European cars, being in-
DeSoto and Chrysler Hemi engines, was introduced for the stalled on 1953 Cadillacs, Oldsmobiles, and V8 powered
Dodge Coronet series. Other engineering features for 1953 Buicks. Buick and Oldsmobile also introduced power
included a new fully automatic transmission named Power- brakes as optional equipment. New series this year included
flite, available on the Chrysler Custom Imperial and four models based on GM Motorama show cars of the past
Crown Imperial series only. At the opposite end of the price few years: the Chevrolet Corvette, Oldsmobile Starfire,
spectrum, Plymouth introduced Hy-drive, an automatic Buick Skylark and Cadillac Eldorado. The Corvette would
transmission using a torque converter between the engine become the first volume production American sports car
and clutch, and similar to Chryslers other current torque and first production car with a fiberglass body to be pro-
converter type transmissions. See Appendix II for more de- duced in quantity. While all four of these cars were very low
tails. volume production cars, most importantly they foretold
Dodge and Plymouth coupes and station wagons con- the future of GMs styling direction.
tinued to share body shells, but each division used its own On August 12, 1953, a fire destroyed GMs Hydra-
sedan bodies. Chrysler and DeSoto also continued to share Matic transmission plant in Livonia, Michigan, the only fa-
a basic body design. Air conditioning was introduced as an cility producing the popular automatic. As a result, 1953
option midway through the model year on certain V8 pow- Cadillacs and Oldsmobiles produced after that date were
ered cars, but it was pricey and sales were slow at the start. fitted with Buick Dynaflow transmissions, and Pontiac

469
1953 470
installed Chevrolet Powerglides. Production of these three changes to its line of Aero cars, but did expand the line with
makes came to a halt as Hydra-Matic supplies ran out, and new DeLuxe, Ace Custom and Falcon Super DeLuxe sedan
adaptation for the replacements took several weeks. It is es- modes. The Willys station wagons also continued with few
timated that 1520 percent of 1953-model Cadillac, Olds- changes. As noted earlier, the Willys station wagons are not
mobile and Pontiac production was affected. Lincoln, Hud- covered here, as they are truck-based vehicles, but they are
son, Kaiser and Nash were also affected, as they all used included in the appendix Minor Makes.
Hydra-Matics purchased from GM. The 1953 Kaiser line was relatively unchanged in style
An all-new Studebaker designed by Raymond Loewys and features, but the Virginian prefix disappeared from the
studio debuted for 1953. The most well known of these DeLuxe series, the lowest-priced line was renamed the Car-
cars was the stylish 2-Door Hardtop, sometimes referred to olina. The changes seemed to work, as sales and produc-
as the Loewy Coupe, a low-slung, European looking car tion rose nearly 50 percent over the 1952 model year. The
unlike anything else on the road. They were among the compact Henry J and equivalent Allstate lines continued
most modern looking cars on the road in 1953, but within into the new year with few changes. Sales continued to
a few years they looked outdated against the competition. slide, and before the end of the model year, the Allstate
With the redesign, Studebaker lost all of its convertible would be dropped. The Henry J would be gone by the end
models. A convertible would not return to the Studebaker of 1954.
line until the 1959 Lark appeared. Sales and production Motor Trend magazine did not name a Car of the Year
dropped nearly 10 percent, despite the new styling, while for 1953.
profits continued to slide and losses began to mount. It is interesting to note that despite Hudsons all-new
Nash Motors, second largest of the independent man- Jet and the all-new design from Studebaker, together the
ufacturers behind Studebaker, made few changes to its two companies now made up less than 4 percent of the
Statesman and Ambassador lines. The compact Rambler market production for the model year, down from 7 per-
was given a styling update that included a slightly curved cent of the market in 1951 and just under 10 percent in
windshield, with the Nash trademark dips at each end of 1949. Yet with only modest styling changes from most of
the glass, mimicking the dip between the fender and hood. the other manufacturers, the industry as a whole pulled off
Unfortunately, big V8-powered cars were selling better than more than a 50 percent increase in production over the
fuel-efficient compact cars, resulting in a 40 percent drop 1952 season. Clearly, the writing was on the wall for the
in Rambler production, and more than a 15 percent drop smaller manufacturers.
in overall Nash production. Finally, on the truck side of the business, things re-
Trim and subtle styling changes gave the 1953 Packard mained fairly constant for all makes except Ford. On the
line a new look and a boost in production and sales of more occasion of their half-century mark, an all-new truck line
than 25 percent. The Clipper name returned to the Packard was introduced under the new F-100 moniker. The F-100
line, moving Packard back into the upper mid-price class. carried more integrated fender lines that blended better
In March of 1953, the Derham Formal sedan, converted with the hood and bodylines. More than fifty years later,
from a Patrician, and Henney-built limousines were intro- the F-series pickup lives on, making it the best-selling truck
duced, giving Packard a full range of luxury cars that more in the world.
closely matched the model lineup of its main competitor,
Cadillac.
Hudson Motor Car Company, whose production this 1953 Overview and Changes
year would slip below that of Packard, continued with its from Prior Year
three senior cars Wasp, Super Wasp, and Hornet all
using the same rugged Monobilt unibody design, with Total industry production: 6,094,621, up 54.22%.
few changes in styling or power. Their major accomplish- Number of manufacturers for model year: 20, down
ment for the year was the introduction of a smaller car, the from 21.
Jet, which was similar in size and concept to the Willys Number of models and body types offered: 205, down
Aero, being larger than a Rambler or Henry J but smaller from 217.
than Fords and Chevys of the day. Powered by a 6-cylin- Industry average base price: $2,827, up 8.82%.
der engine of prewar design, the Jet proved to be a com- Industry base price range: $1,391 for the Henry J Cor-
petent car, but did not grab the publics attention as was sair 2-Door Sedan, to $7,750 for the Cadillac Eldorado
hoped, resulting in a short two-year lifespan for the Jet. 2-Door Convertible.
Willys-Overland made few styling or powertrain
 471 1953 Allstate

ALLSTATE
Allstate for 53!

The Allstates second year on the market brought only duction lines busy and gaining more exposure for its line
a few changes, as Kaiser made only slight updates to its sis- of automobiles. Having the Allstate available through Sears
ter car, the compact Henry J. A new rear bumper had a stores in the South and Southwest was almost like increas-
more curved center and different ends. Inside the car a cou- ing the number of Kaiser dealers. In the end, however, nei-
ple of new colors were seen, but that was the extent of the ther the Allstate nor the Henry J on which it was based fared
changes. any better in 1953, as consumer interest was turning to-
Sales of the Allstate were very slight, but for Kaiser, wards powerful cars and away from economy cars. Allstate
the car basically represented a means of keeping the pro- production would end early in 1953.

1
9
5
DeLuxe 2-Door Sedan
3
Model year production: 797, down 49.11% from 1952. Serial number identification: Eleven-digit code on plate lo-
Domestic market share: 0.01% (20th place). cated on left front door hinge pillar. First digit is assembly
Base price range: $1,528 to $1,589. plant code from above. Second digit denotes year: 3 = 1953.
Allstate average base price: $1,559, up 5.78%. Third and fourth digits designate powerplant: 30 is four-
Introduction date: October 1952. cylinder engine and 40 is six-cylinder engine. Remaining
Assembly plants: Long Beach, CA (A). seven digits are sequential serial numbers as follows.

Serial Numbers by Engine

Engine Code Beginning Ending
Four-cylinder A330 1000001 1000425
Six-cylinder A340 1000001 1000372

Powertrains
Compression
Engine Ratio Gross HP Transmission Allstate Standard Allstate DeLuxe
134.2 CID Supersonic, 1-bbl., L-head, 4-cyl. 7.0:1 68 3-speed manual S S
Overdrive $104 $104
161 CID Supersonic, 1-bbl., L-head, 6-cyl. 7.0:1 80 3-speed manual - $196
Overdrive - $300
1953 Allstate 472

Major Options Paint Colors

Standard DeLuxe Code
Heater and defroster $ $ Onyx Black 096, 140, 584
Radio $ $ Stardust Ivory 097, 106, 214, 654
Directional signals $ $ Jade Tint 098
Opening trunk lid $ S Jade Green Metallic 099, 202, 643
Front bumper guards S S Cardinal Red 110, 597
Rear bumper guards $ S Robinhood Green 150, 582
Stainless steel wheel trim rings S - Peacock Blue 203, 644
Full wheel covers $ S Sabre Jet Blue 204, 646
White sidewall tires $ $ Copper Dust Metallic 206, 647
Options common to most models. (= Not Available, S = Standard
Persian Gray Metallic 207, 648
equipment) Items may be standard equipment, optional at different pric- Anchor Gray 208, 649
ing, or unavailable on certain body styles. This chart is only a guide. Australian Beige 213, 653
Pine Tint 228, 668
Powder Blue 229, 669
Tropical Green Metallic 395, 603
Cerulean Blue 398, 604

Allstate
Challenges them all for value!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1953.
Wheelbase 100.0"
Percentage of divisions sales volume: 100.00%.
Length 176.6"
Primary competition: Henry J Corsair and Nash Rambler. Width 70.0"
Notable changes: No changes. Height NA
Major standard equipment: Vinyl plaid weave interior trim, front rub- Legroom front 42.3"
ber floor covering, two-spoke steering wheel with horn button, dual Legroom rear 35.6"
horns, front window vents, black rubber window surrounds, front and Headroom front 35.8"
rear bumper guards, small hubcaps, and 5.90 15 BSW tires. DeLuxe Headroom rear 35.6"
adds: Door armrests, stainless steel window trim, deluxe horn ring, Cargo capacity (cu. ft.) 19.0*
opening trunk lid, and full wheel covers. Fuel capacity (gals.) 13.0
*51 cubic feet with rear seat folded down.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Standard 2-Door Sedan, 5-p. 211 $1,528 +2.83% 2405 200 -60.00%
DeLuxe 2-Door Sedan, 5-p. 213* $1,589 +3.25% 2405 597 -7.30%
TOTALS Avg. Price $1,559 +5.78% Production 797 -48.38%
*Model number with 6-cylinder engine is 215.
 473 1953 Buick

BUICK
Buicks greatest cars in 50 great years! Then Now Tomorrow
When better automobiles are built Buick will build them.

During the late 1940s and 1950s, several nameplates This new model, the Skylark, began life as a Roadmaster
would reach a significant milestone, their 50th anniversary. convertible but featured a lowered top, giving it a visually
In 1953, Buick reached that honorable distinction. This lower silhouette than other Buicks. Add to that a Sweep-
was a major accomplishment, given that nearly all manu- spear not unlike what would appear on the 1954 Buicks,
facturers existing in 1903 were gone by 1953. It didnt hurt and the new Skylark was among the lowest and longest ap-
that Buick was one of the foundations of General Motors pearing 1953 models on the road, and definitely the sporti-
creation in 1908 and had benefited from 45 years of sup- est Buick since the beautiful roadsters of the early 1930s.
port from what was by now the worlds largest automotive The car featured every piece of equipment offered by Buick
company. as standard equipment, save air conditioning, which Buick
Two significant introductions marked the occasion. did not offer on convertible models in 1953. Unique to this
Having a major long-term impact was Buicks first mod- anniversary model was the lack of Ventiports that so quickly
ern overhead valve, V8 engine. Installed as standard equip- identified all other Buicks. Technically, the Skylark was a
ment in the Super and Roadmaster lines, the new V8 en- Roadmaster model in 1953, but it is covered separately
gine featured more horsepower in a lighter weight package, herein since there are significant variations from the Road-
which greatly boosted performance. Surprisingly, Buick was
actually one of the last medium- to higher-priced automo-
master; indeed in 1954 it used a different model number-
ing system from the Roadmaster.
1
biles to join the V8 bandwagon. Even fellow GM divisions As for the regular Buick line, all models sported newly 9
Oldsmobile and Cadillac had their own V8s by 1949. But
in the end, it paid to be patient, as the Buick V8 was a re-
revised styling, both front and back. Combination parking
light/turn signals were moved from the front bumper area
5
liable powerhouse that would survive in this basic form for to a location below the headlamps, with a single chrome 3
many years. Along with the advent of the new V8 power- surround encompassing both lights. A traditional Buick
plant came a 12-volt electrical system. Specials continued waterfall grille bar design was continued. At the rear, tail-
one more year with the straight eight engine and 6-volt lamps were separated into two small vertically stacked units
electrical system. on the emerging pseudo tailfin.
A more visual celebration of the 50th anniversary came After a few years of declining sales, the base Special
in the introduction of a special model, very loosely based sub-series was gone, and the remaining Special DeLuxe was
on the futuristic styling of the 1951 GM XP-300 concept now better known as the New Special series.
car shown at GM Motorama shows around the country.

Roadmaster 2-Door Riviera Hardtop

Roadmaster 4-Door Estate Wagon Skylark 2-Door Convertible
1953 Buick 474

Special 2-Door Riviera Hardtop

Super 4-Door Riviera Sedan

Super 2-Door Convertible

Model year production: 486,812, up 61.36% from 1952. by sequential number by plant Flint, 16740001 to
Domestic market share: 7.99% (4th place). 17214106; Southgate, 26765001 to 27214776; Linden,
Base price range: $2,197 to $5,000. 36774001 to 37217064; Fairfax, 46783001 to 47224950;
Buick average base price: $3,091, up 14.97%. Wilmington, 56799001 to 57226180; Atlanta, 66808001 to
Introduction date: December 1952. 67228458; Framingham, 76815001 to 77228805. Style
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, number can be found on body identification plate. An X
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); after the style number denotes hydraulic (power) seats, win-
Atlanta, GA (6); and Framingham, MA (7). dows and convertible tops. Ionia denotes the builder of
Serial number identification: Eight digit code read as fol- wagon bodies for Buick.
lows: 1st digit is assembly plant code from above, followed

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Super Roadmaster & Skylark
263.3 CID Fireball 2-bbl., 7.0:1 125 3-speed manual S - -
valve-in-head, 8-cyl. 7.0:1 130 Twin-Turbine Dynaflow Drive $193 - -
322 CID Fireball, 2-bbl., V8 8.0:1 164
3-speed manual - S -
8.0:1 170 Twin-Turbine Dynaflow Drive - $193 -
322 CID Fireball, 4-bbl., V8 8.5:1 188 Twin-Turbine Dynaflow Drive - - S

Major Options
Special Super Roadmaster Skylark
Weather-Warden venti-heater $ $ $ S
Buick Airconditioner* - $ $ -
Power brakes - - - S
Power steering $177 $177 S S
Sonomatic AM radio $92 $92 $92 -
Selectronic AM radio - $ $ S
Electric clock - $ $ S
Easy-Eye tinted glass $ $ $ S
E-Z-I non-glare inside rear
view mirror $ $ $ S
Outside rear view mirror $ $ $ -
Remote-control outside mirror $ $ $ S
Full wheel covers $ S S -
Wire wheel covers $ $ $ S
*Not available on convertible models. Wire spoke wheels.
Options common to most models. (= Not Available; S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain models. This chart is only a
guide.
 475 1953 Buick

Paint Colors
Code Code
Carlsbad Black 51 Terrace Green Metallic over Ridge Green 70
Verde Green Metallic 52 Verde Green Metallic over Osage Cream 71
Imperial Blue Metallic 53 Carlsbad Black over Matador Red 72
Jordan Gray 54 Teal Blue Metallic 73
Victoria Maroon Metallic 55 Majestic White 74
Seamist Gray Metallic 56 Majestic White over Teal Blue Metallic 75
Shell Gray 57 Seamist Gray Metallic over Majestic White 76
Terrace Green Metallic 58 Reef Blue Metallic 77
Tyler Blue Metallic 59 Mandarin Red Metallic 78
Ridge Green 60 Balsam Green Metallic 79
Osage Cream 61 Majestic White over Balsam Green Metallic 80
Matador Red 62 Majestic White over Mandarin Red Metallic 81
Shell Gray over Verde Green Metallic 63 Majestic White over Reef Blue Metallic 82
Shell Gray over Victoria Maroon Metallic 64 Pinehurst Green Metallic 83
Shell Gray over Seamist Gray Metallic 65 Majestic White over Pinehurst Green Metallic 84
Imperial Blue Metallic over Jordan Gray 66 Majestic White over Matador Red 85
Seamist Gray Metallic over Shell Gray 67 Glacier Blue 86
Ridge Green over Terrace Green Metallic 68 Imperial Blue Metallic over Glacier Blue 87
Shell Gray over Tyler Blue Metallic 69 Jordan Gray over Glacier Blue 88

Special
Sleek beauty cloaks the sensational performance of the 1953 Special.
1
9
Nameplate year of origin: 1935. Measurements 5
Current bodystyle lifespan: Second-series 1949 through 1953.
Percentage of divisions sales volume: 44.61%.
Wheelbase
Length
121.5"
205.9"
3
Primary competition: Dodge Coronet, Hudson Pacemaker Custom, Width 76.0"
Kaiser Virginian Special, Mercury Custom, Nash Statesman, Oldsmo- Height 63.4"
bile 88, Pontiac Chieftain and Studebaker Commander. Legroom front 43.1"
Notable changes: Restyled front and rear. Legroom rear 41.5"
Major standard equipment: Cloth upholstery, front and rear side arm- Headroom front 35.5"
rests, full floor covering, turn signals, three Ventiports per side, Headroom rear 35.0"
Sweepspear stainless bodyside trim, front and rear bumper guards, Cargo capacity (cu. ft.) NA
and 7.60 15, 4-ply tires. Convertible adds: Leathery upholstery; Fuel capacity (gals.) 19.0
power convertible top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Tourback Sedanet, 6-p., Model 48D 4311D $2,197 +0.00% 3675 53,796 +64.59%
Special 2-Door Riviera Hardtop, 6-p., Model 45R 4337 $2,295 +0.00% 3705 58,780 +177.53%
Special 2-Door Convertible, 6-p., Model 46C 4367X $2,553 -3.08% 3815 4,282 +613.67%
Special 4-Door Tourback Sedan, 6-p., Model 41D 4369D $2,255 +0.00% 3710 100,312 +58.36%
TOTALS Avg. price $2,325 +4.03% Production 217,170 +80.74%
1953 Buick 476

Super
Sparkling beauty, New performance,
Smart value mark the 1953 Buick Super.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 39.14%. All but Model 52 Model 52
Primary competition: Chrysler Windsor Deluxe, DeSoto Wheelbase 121.5" 125.5"
Firedome, Hudson Hornet, and Packard Clipper. Length 207.6" 211.6"
Notable changes: Restyled front and rear. Width 79.9" 79.9"
Major standard equipment: Nylon and broadcloth interior Height 62.8" 62.8"
trim, front rubber floor mats with rear floor carpet, side Legroom front 43.2" 43.2"
armrests, Sweepspear stainless bodyside trim with Legroom rear 41.5" 43.1"
rocker panel molding, three Ventiports on front fenders, Headroom front 35.5" 36.3"
and 7.60 15, 4-ply tires. Convertible adds: Leather inte- Headroom rear 35.5" 35.6"
rior trim; power convertible top, front seat, and windows. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 19.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,611 +5.37% 3845 91,298 +64.80%
Super 2-Door Convertible, 6-p., Model 56C 4567X $3,002 +4.64% 4035 6,701 -2.94%
Super 4-Door Riviera Sedan, 6-p., Model 52 4519 $2,696 +5.19% 3905 90,685 +27.03%
Super 4-Door Estate Wagon, 6-p., Model 59 Ionia $3,430 +4.07% 4150 1,830 +11.52%
TOTALS Avg. price $2,935 +4.76% Production 190,514 +40.78%

Roadmaster
Motoring luxury comes to flower in the
1953 Roadmaster, custom built by Buick.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Percentage of divisions sales volume: 15.91%. All but Model 72R Model 72R
Primary competition: Chrysler New Yorker, Lincoln Wheelbase 121.5" 125.5"
Cosmopolitan, Oldsmobile 98 and Packard Series 250. Length 207.6" 211.6"
Notable changes: Restyled front and rear. Width 79.9" 79.9"
Major standard equipment: Nylon, broadcloth and Height 62.8" 62.8"
leather upholstery with double depth foamtex cush- Legroom front 44.7" 44.7"
ions, Roxpoint nylon carpeting, Sweepspear stainless Legroom rear 42.0" 43.6"
bodyside trim, rocker panel molding, lower rear quar- Headroom front 35.6" 35.6"
ter panel stainless trim, four Ventiports on each front Headroom rear 34.8" 35.0"
fender, full wheel discs, and 8.00 15, 4-ply tires. Cargo capacity (cu. ft.) NA NA
Riviera Hardtop adds: Power front seat, and power Fuel capacity (gals.) 19.0 19.0
windows. Convertible adds: Leather interior trim and
power convertible top. Estate Wagon adds: Leather in-
terior trim, carpeted cargo floor, and mahogany ve-
neer trim panels.
 477 1953 Cadillac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p., Model 76R 4737X $3,358 +1.57% 4125 22,927 +101.34%
Roadmaster 2-Door Convertible, 6-p., Model 76C 4767X $3,506 +1.53% 4250 3,318 +38.13%
Roadmaster 4-Door Riviera Sedan, 6-p., Model 72R 4719X $3,254 +1.69% 4100 50,523 +57.54%
Roadmaster 4-Door Estate Wagon, 6-p., Model 79R Ionia $4,031 +1.36% 4315 670 +86.63%
TOTALS Avg. price $3,537 +1.53% Production 77,438 +67.55%

Skylark
Take Buicks Skylark for scintillating life on wheels.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953.
Wheelbase 121.5"
Percentage of divisions sales volume: 0.35%.
Length 207.6"
Primary competition: Cadillac Eldorado, Oldsmobile Fiesta, and Width 79.9"
Packard Caribbean. Height 58.9"
Notable changes: All-new model. Legroom front 44.7"
Major standard equipment: Leather upholstery with double depth foam Legroom rear 42.0"
cushions, full carpeting, power front seat, power windows, power con- Headroom front NA
vertible top, Selectronic radio with power antenna, Orlon fabric con- Headroom rear NA
vertible top, Sweepspear stainless bodyside trim, power steering, Luggage Capacity cu. ft. NA
power brakes, 40 spoke wire wheels, and 8.00 15, 4-ply tires. Fuel Tank Capacity gals. 19.0 1
9
Models Available
5
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY 3
Roadmaster Skylark 2-Door Convertible,
6-p., Model 76C 4767X $5,000 NEW 4395 1,690 NEW
TOTALS Avg. price $5,000 NEW Production 1,690 NEW

CADILLAC
Now in its Fifty-First year as Standard of the World!

Cadillac seemed to be resting on its laurels as styling were now one-piece curved units, whereas previously most
entered its fourth season with relatively little change. The models used a three-piece design.
front-end appearance was bulkier, but with a more inte- Under the hood, power was increased another 20
grated grille and bumper design and even larger bomb horsepower, for a total of 210. Along with this came better
style bumper guards. Headlight trim rings gained eye- fuel economy. Because of the fire at the GM Hydra-Matic
brows, which is to say that the top of the trim ring slightly automatic transmission plant mentioned in the 1953 intro-
overhung the lamp itself. Around back, all rear windows duction, 53 Cadillacs produced after August 1953 were
1953 Cadillac 478
adapted to utilize Buicks Dynaflow automatic transmis- clusive luxury not seen in American cars since prewar times.
sion. It is estimated that as much as 15 to 20 percent of total Standard equipment on the Eldorado included an auto-
production had the Dynaflow. Also under the hood, a new matic heating system, wire spoke wheels and a long list of
12-volt electrical system was introduced, necessitated by all other features. Styling touches marked the first use of a
the new accessories being offered, including a trunk- wraparound front windshield on a Cadillac. The overall
mounted air conditioning system for closed cars and the height of the car was cut by nearly 4 inches to accentuate
Autronic Eye automatic headlamp dimmer system. Both the low, sporty look. The Eldorado generated enough at-
features quickly became popular Cadillac accessories. tention for Cadillac to keep it in the line for years to come.
Cadillac reserved something more exciting for a mid- Officially the Eldorado was numbered as a Series 62 at first,
year introduction. Debuting alongside its sister GM cars, but it will be listed herein as the separate series it would be-
the Buick Skylark and Oldsmobile Fiesta, the first Cadil- come.
lac Eldorado was a sporty convertible with a level of ex-

Series 62 2-Door Coupe deVille Hardtop

Series 60 Special 4-Door Sedan

Model year production: 107,318, up 21.17% from 1952. for engine number (used as serial number). For all cars the
Domestic market share: 1.76% (13th place). number is stamped on front right side of the crankcase
Base price range: $3,571 to $7,750. above the water pump. Series motors numbered as follows:
Cadillac average base price: $4,808, up 9.12%. 62 536200000 and up; 60 Special 536000000 and up;
Introduction date: January 1953. 75 537500000 and up. Ending engine number for all se-
Assembly plants: Detroit, MI (1). ries is 109658.
Engine and serial number identification: Nine-digit code

Powertrains
Compression Series 62, 60 Special Series 75
Engine Ratio Gross HP Transmission & Eldorado Fleetwood
331 CID, 4-bbl., V8 8.25:1 210 3-speed Synchromesh manual - S
Hydra-Matic automatic S $200

Major Options Paint Colors

62 Eldorado 60 Special 75 Fleetwood Code
Air conditioning (except Black 1
convertible) $620 - $620 $620 Cobalt Blue Metallic 2
Automatic heating system $119 S $119 $119 Forest Green Metallic 3
Pushbutton radio $100 - $100 $100 Emerald Green Metallic 4
Signal seeking radio $121 S $121 $121 Tunis Blue Metallic 5
Power windows and front Phoenix Beige Metallic 6
seat $139* S S S Pastoral Blue 7
Power steering $177 S $177 $177 Norman Gray Metallic 8
Autronic Eye headlight Burgundy Maroon Metallic 9
dimmer $53 S $53 $53 Court Gray 10
Windshield washers $11 S S S Crystal Green Metallic 12
Full wheel covers $28 - $28 S Gloss Green 13
Chrome wire spoke wheels $325 S $325 $325 Norman Gray Metallic over Court Gray 15
White sidewall tires $48 S $48 $48 Gloss Green over Emerald Green Metallic 16
*Standard on Series 62 Convertible and Coupe de Ville. Forest Green Metallic over Gloss Green 17
 479 1953 Cadillac

Major Options (cont.) Paint Colors (cont.)

Options common to most models. (= Not Available, S = Standard equipment) Items Code
may be standard equipment, optional at different pricing, or unavailable on certain body
styles. This chart is only a guide. Court Gray over Tunis Blue Metallic 18
Cobalt Blue Metallic over Pastoral Blue 20
Black over Artisan Ochre 23
Artisan Ochre* 22
Alpine White* 27
Azure Blue* 28
Aztec Red* 29
*Eldorado only

Series 62
Anyone who wants the finest in motoring combined with unusual
practicality and moderate cost should give careful thought
to this wonderful and unique series of motor cars.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 126.0"
Percentage of divisions sales volume: 78.82%.
Length 215.5"
Primary competition: Chrysler New Yorker, Kaiser Dragon, Lincoln Width 80.1"
Capri, and Packard Series 250. Height 62.7"
Notable changes: Minor trim and detail changes. Legroom front 43.9"
Major standard equipment: Two-tone interior trim, rear seat center
armrest, wool-pile carpeting, rocker panel moldings, rear fender skirts,
Legroom rear
Headroom front
38.6"
35.8"
1
directional signals, small hubcaps, and 8.00 15 BSW tires. Coupe de
Ville adds: Two-tone leather interior trim and Hydra-electric front seat
Headroom rear
Cargo capacity (cu. ft.)
35.6"
NA
9
and windows. Convertible adds: Hydra-electric powered top. Fuel capacity (gals.) 20.0 5
3
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $3,571 -0.45% 4230 14,353 +42.60%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $3,995 -0.45% 4320 14,550 +30.32%
Series 62 2-Door Convertible, 6-p. 6267 $4,144 -0.46% 4500 8,367 +30.73%
Series 62 4-Door Sedan, 6-p. 6219 $3,666 -0.49% 4235 47,316 +11.01%
TOTALS Avg. Price $3,844 -0.46% Production 84,586 +20.40%

Eldorado
Its a wonderful journey that lies ahead in the new Eldorado.
Wouldnt it be wonderful ... and inspiring ... to go along?

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953.
Percentage of divisions sales volume: 0.50%. Wheelbase 126.0"
Primary competition: Buick Skylark, Oldsmobile Fiesta and Packard Length 215.5"
Caribbean. Width 80.1"
Notable changes: All-new model. Height 58.8"
Major standard equipment: Leather and cloth interior, color-keyed car- Legroom front 43.9"
Legroom rear 37.5"
peting, signal seeking radio, windshield washers, power front seat ad-
1953 Cadillac 480
justment, power windows, power convertible top, automatic heating Measurements (cont.)
system, rear view mirrors, fog lights, chrome wire spoke wheels and
8.00 15 WSW tires. Headroom front 34.3"
Headroom rear 34.0"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado 2-Door Convertible, 6-p. 6267S $7,750 NEW 4418 532 NEW
TOTALS Avg. Price $7,750 NEW Production 532 NEW

Series 60 Special
No motor car in the world occupies a higher place in the affections
of its owners than the Cadillac Series 60 Special.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 130.0"
Percentage of divisions sales volume: 18.64%.
Length 224.5"
Primary competition: Chrysler Custom Imperial and Packard Patrician. Width 80.2"
Notable changes: Minor trim and detail changes. Height 62.7"
Major standard equipment: Broadcloth interior trim (plain or pat- Legroom front 43.8"
terned), color-coordinated carpeting, Hydra-electric front seat, power Legroom rear 42.2"
windows, extra-wide rocker panel moldings, eight vertical chrome Headroom front 35.8"
fender louvers in front of rear wheel opening, rear fender skirts, and Headroom rear 35.6"
8.00 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $4,305 -0.42% 4415 20,000 +24.15%
TOTALS Avg. Price $4,305 -0.42% Production 20,000 +24.15%

Series 75 Fleetwood
A tribute to its owners discerning taste and uncompromising good judgment.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 146.8"
Percentage of divisions sales volume: 2.05%.
Length 236.3"
Primary competition: Chrysler Crown Imperial and Packard Derham, Width 80.1"
Executive Sedan and Limousines. Height 64.1"
Notable changes: Minor trim and detail changes. Legroom front 44.1"
Major standard equipment: Bedford cloth or broadcloth interior trim, Legroom rear NA
folding rear seat foot rests, color-keyed carpeting, power front seat, Headroom front 37.0"
power windows, auxiliary jump seats, full-length lower body trim Headroom rear 35.6"
 481 1953 Chevrolet

molding, rear fender skirts, large hubcaps, and 8.20 15 BSW tires. Measurements (cont.)
Imperial adds: glass division window.
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 7-p. 7523 $5,408 -0.37% 4830 1,435 +2.50%
Series 75 Fleetwood Imperial 4-Door Sedan, 7-p. 7533 $5,621 -0.39% 4850 765 -4.38%
TOTALS Avg. Price $5,515 -0.38% Production 2,200 0.00%

CHEVROLET
New Chevrolet for 1953. Startlingly New! Wonderfully Different!

Though the 1953 Chevrolet line was mostly new and

redesigned, designers just couldnt seem to shake some of
bumper completed the look. Hoods sported restyled hood
emblems and hood ornaments. The hood line was still
1
their old ideas. Appearing more modern than the nice look- higher than the front fender line, which went in a straight 9
ing but now dated 19491952 models, the new Chevrolets line the length of the car to the rear fender and taillamp.
nonetheless retained their upright, almost boxy stance, and Around back, fender and trunk lines were raised, creating 5
the reminders of rear fenders were still apparent four years
after the primary competition, Ford, had gone to slab-side
a more spacious luggage compartment. Taillights were of an
oblong vertical design, mounted at the top of the rear fender
3
body designs. Plymouth did away with the separate rear edge, with three distinct sections: a small top-mounted tail-
fender for its own 1953 models. light/brake light combo, a center reflector, and an area at
This isnt to say that all was old school. New features the bottom that housed the optional back-up lights. Body-
appearing on the 1953 line included one-piece curved side trim varied by model as described under each model
windshields, one-piece wraparound rear windows (on some section. As previously mentioned, the larger displacement
models), optional power steering, ignition key starting (as 235.5 CID 6-cylinder engine was now used on all lines,
opposed to the pushbutton of earlier models), and higher- while higher-compression heads that increased horsepower
compression six-cylinder engines. And, just to make sure were used on Powerglide equipped cars. Interiors were given
that everyone knew these Chevys were new, all-new model a fresh look with a revised instrument panel and new color
designations were given. Replacing the former Special was choices. New 6-passenger Handyman station wagons
the low-priced 150 Special line. The prior DeLuxe was now rounded out the big Chevrolet changes, one each in the
the 210 DeLuxe. The new addition to the big Chevy line One-Fifty and Two-Ten lines.
was the 240 Bel Air. The numbers designated their model A truly new and different model that captured the
numbers, but for whatever reason, Chevrolet chose to ad- publics attention was the Corvette. The first volume pro-
vertise them as the One-Fifty, Two-Ten and Bel Air duction two-seat sports car ever produced by an American
respectively, and that is the way they are presented here, as manufacturer was built on June 30, 1953, at the Flint,
these are the names by which most enthusiasts know them. Michigan, assembly plant. The history of the Corvette is
Frontal styling was similar to recent model years, yet quite well documented elsewhere, so only a brief synopsis
totally new. Two horizontal bars made up what appeared follows.
to be an oval grille opening. Then a center horizontal bar, Originally appearing as General Motors dream car
with three vertical bars and a circular parking light pod EX-122 in 1952, the Corvette was so well received that work
mounted to each end, filled the opening. A full wraparound began immediately to put the car into production, essen-
1953 Chevrolet 482
tially unaltered from its show car appearance. Utilizing a windshield and a low mounted oval shaped grille with thir-
fiberglass body, special chassis tuning, and a Blue-Flame 6- teen vertical teeth mounted on a center horizontal bar.
cylinder engine with three one-barrel carburetors trans- Small, blade-type bumpers protected the fenders front and
mitting through a Powerglide automatic, the Corvette pre- rear, with center mounted grille guards. Simple trim and
sented an image of performance, even if it was not the script adorned the sides. In true sports car style, the orig-
high-powered sports car some had expected. That would inal Corvette did not use side windows or exterior door
come later. handles, but did have a full display of gauges and bucket
An original run of 300 units were mostly hand-as- seating for two, with a center, floor-mounted transmission
sembled for the 1953 model year. During the first year, as- shifter. All first year Corvettes were painted Polo White
sembly was moved to the St. Louis, Missouri, plant, which with red interiors. It was an auspicious beginning, and over
would be the Corvettes home for the next 28 years. Styling 50 years later, Americas only true production sports car
was low-slung and sleek with features such as a wraparound (to quote a 1972 advertising slogan) is still with us.

One-Fifty 2-Door Club Coupe

Bel Air 2-Door Hardtop

Two-Ten 4-Door Sedan

Bel Air 4-Door Sedan Corvette 2-Door Convertible

Model year production: 1,341,475, up 63.97% from 1952. front door hinge pillar and read as follows: First letter is se-
Domestic market share: 22.01% (1st place). ries designation as follows A for 150 Special, B for 210
Base price range: $1,524 to $3,513. DeLuxe, C for 240 Bel Air, and E for Corvette. Next two
Chevrolet average base price: $1,972, up 10.48%. numbers designate model year; fourth digit indicates assem-
Introduction date: January 1953. Corvette introduced June bly plant from list above, and remaining digits are consecu-
1953. tive serial number, 001001 through 228961. Sequential
Assembly plants: Atlanta, GA (A); Baltimore, MD (B); Flint, numbering for Corvette is 001001 through 001300. Example:
MI (F); Janesville, WI ( J); Kansas City, MO (K); Los An- A53F001001 is a 1953 150 Special built at Flint, MI, serial
geles, CA (L); Norwood, OH (N); Oakland, CA (O); St. number 1001. Body style is determined from plate affixed to
Louis, MO (S); and Tarrytown, NY (T). firewall.
Serial number identification: Ten digit codes located on left

Powertrains
Compression Two-Ten &
Engine Ratio Gross HP Transmission One-Fifty Bel Air Corvette
235.5 CID Thrift-King, 1-bbl., 6-cyl. 7.1:1 108 3-speed manual S S -
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 7.5:1 115 Powerglide automatic - $178 -
235.5 CID Blue-Flame, 3 1-bbl., 6-cyl. 8.0:1 150 Powerglide automatic - - S
 483 1953 Chevrolet

Major Options Paint Colors

Chevrolet Corvette Code
Heater and defroster Onyx Black 480
under dash $40 - Driftwood Gray 490
Air-Flow heater and Dusk Gray Metallic 496
defroster $90 $92 Dusk Gray Metallic over Driftwood Gray 497
Windshield washer $12 - Surf Green 498
Autronic-Eye headlamp Woodland Green Metallic 499
dimmer $50 - Woodland Green Metallic over Surf Green 500
Deluxe pushbutton radio $65 - Regatta Blue Metallic 501
Signal seeking AM radio $135 $145 Regatta Blue Metallic over Horizon Blue 502
Power steering $178 - Horizon Blue 503
Full wheel covers $18 S Sahara Beige 504
White sidewall tires $29 $29 Maderia Maroon Metallic 505
Options common to most models. (= Not Avail-
Target Red 506
able; S = Standard equipment) Items may be standard Campus Cream 507
equipment, optional at different pricing, or unavail- Sungold 508
able on certain models. This chart is only a guide. Saddle Brown Metallic 509
India Ivory over Horizon Blue 510
India Ivory over Regatta Blue Metallic 511
Campus Cream over Woodland Green Metallic 512
Woodland Green Metallic over Campus Cream 513
Saddle Brown Metallic over Sahara Beige 514
Sahara Beige over Saddle Brown Metallic 515
India Ivory over Sungold 516
Target Red over India Ivory 517
Polo White (Corvette only) -

1
One-Fifty 9
Good-looking! Smart! Thrifty!
5
3
Nameplate year of origin: 1953. Measurements
Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 13.16%. Cars Wagons
Primary competition: Ford Mainline and Plymouth Cambridge. Wheelbase 115.0" 115.0"
Notable changes: Completely restyled. Length 195.5" 197.8"
Major standard equipment: Cloth upholstery, black floor mat (rear Width 75.0" 75.0"
compartment on business coupe), driver-side sun visor, three-spoke Height 63.1" 65.5"
steering wheel, stainless steel beltline molding, black rubber rear Legroom front 42.7" 42.7"
fender gravel shield, and 6.70 15 BSW tires. Legroom rear 41.4" NA
Headroom front 35.8" 35.9"
Headroom rear 35.1" NA
Cargo capacity (cu. ft.) 22.0 NA
Fuel capacity (gals.) 16.0 16.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
One-Fifty Special 2-Door Business Coupe, 3-p. 1504 $1,524 +0.33% 3140 13,555 +30.85%
One-Fifty Special Club Coupe, 6-p. 1524 $1,620 +0.68% 3140 6,993 -21.48%
One-Fifty Special 2-Door Sedan, 6-p. 1502 $1,613 +0.62% 3180 79,416 +44.97%
One-Fifty Special 4-Door Sedan, 6-p. 1503 $1,670 +0.66% 3215 54,207 +52.87%
One-Fifty Special Handyman 4-Door Wagon, 6-p. 1509 $2,010 NEW 3420 22,408 NEW
TOTALS Avg. price $1,687 +5.63% Production 176,579 +61.25%
1953 Chevrolet 484

Two-Ten
Entirely new, through and through!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 48.44%. Cars Wagons
Primary competition: Ford Customline, Plymouth Cranbrook and Wheelbase 115.0" 115.0"
Studebaker Champion. Length 195.5" 197.8"
Notable changes: Completely redesigned. Width 75.0" 75.0"
Major standard equipment: Patterned cloth upholstery color-coordi- Height 63.1" 65.5"
nated to exterior, black rubber floor mat with rear floor simulated car- Legroom front 42.7" 42.7"
pet inserts, twin sun visors, stem wind clock, two-spoke steering Legroom rear 41.4" NA
wheel, stainless steel full-length bodyside molding, stainless side win- Headroom front 35.8" 35.9"
dow surround (except convertible and wagons), stainless windshield, Headroom rear 35.1" NA
beltline, rear gravel shield, and rocker panel trim, and 6.70 15 BSW Cargo capacity (cu. ft.) 22.0 NA
tires. Convertible adds: Deep-buff leather upholstery, front floor mat Fuel capacity (gals.) 16.0 16.0
carpeted inserts, power top, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten DeLuxe 2-Door Club Coupe, 6-p. 2124 $1,726 +0.64% 3190 23,961 -35.16%
Two-Ten DeLuxe 2-Door Sedan, 6-p. 2102 $1,707 +0.65% 3215 247,455 +14.87%
Two-Ten DeLuxe 2-Door Hardtop, 6-p. 2154 $1,967 -1.26% 3295 14,045 -81.18%
Two-Ten DeLuxe 2-Door Convertible, 5-p. 2134 $2,093 -0.95% 3435 5,617 -53.09%
Two-Ten DeLuxe 4-Door Sedan, 6-p. 2103 $1,761 +0.69% 3250 332,497 +3.99%
Two-Ten DeLuxe Handyman 4-Door Station
Wagon, 6-p. 2109 $2,123 NEW 3450 18,258 NEW
Two-Ten DeLuxe Townsman 4-Door Station
Wagon, 8-p. 2119 $2,273 -0.35% 3495 7,988 -37.38%
TOTALS Avg. price $1,950 +3.08% Production 649,821 -8.30%

Bel Air
New beauty and luxury in the style-leading Bel Air!

Nameplate year of origin: 1953 (1950 as 2-door hardtop model designa- Measurements
tion).
Wheelbase 115.0"
Current bodystyle lifespan: 1953 through 1954.
Length 195.5"
Percentage of divisions sales volume: 38.37%. Width 75.0"
Primary competition: Ford Crestline, Plymouth Cranbrook and Stude- Height 63.1"
baker Commander. Legroom front 42.7"
Notable changes: All-new model. Legroom rear 41.4"
Major standard equipment: Two-tone cloth upholstery color-coordi- Headroom front 35.8"
nated to exterior, black rubber luggage mat, front and rear floor car- Headroom rear 35.1"
pet, twin sun visors, stem wind clock, deluxe steering wheel, stainless Cargo capacity (cu. ft.) 22.0
steel full-length bodyside molding with Bel Air specific rear fender Fuel capacity (gals.) 16.0
trim, stainless side window surround (except convertible and wagons),
stainless windshield, beltline, rear gravel shield and rocker panel trim,
rear fender skirts, and 6.70 15 BSW tires. Convertible adds: Deep-
buff leather upholstery, power top, and 7.10 15 BSW tires.
 485 1953 Chrysler

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bel Air 2-Door Sedan, 6-p. 2402 $1,820 NEW 3230 144,401 NEW
Bel Air 2-Door Hardtop, 6-p. 2454 $2,051 NEW 3310 99,028 NEW
Bel Air 2-Door Convertible, 6-p. 2434 $2,175 NEW 3470 24,047 NEW
Bel Air 4-Door Sedan, 6-p. 2403 $1,874 NEW 3275 247,284 NEW
TOTALS Avg. price $1,980 NEW Production 514,760 NEW

Corvette
The thrilling new Chevrolet Corvette. The first All-American sports car!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1955.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.02%.
Length 167.3"
Primary competition: None. Width 69.8"
Notable changes: All-new model. Height 51.5"
Major standard equipment: Simulated leather upholstered bucket seats, Legroom front NA
instrument panel with full gauges, floor mounted transmission shifter, Legroom rear NA
black canvas manual folding top, lower bodyside chrome trim, dual ex- Headroom front NA
haust, full wheel covers and 6.70 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA 1
9
Models Available 5
Style No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY 3
Corvette 2-Door Convertible, 2-p. 2934 $3,513 NEW 2705 315 NEW
TOTALS Avg. price $3,513 NEW Production 315 NEW

CHRYSLER
Americas first family of fine cars! The most beautiful Chryslers ever designed!

A major restyling of the 195152 sheetmetal gave side for all models except 8-passenger sedans and station
the 1953 Chrysler line a freshened and more modern wagons, which continued to use the previous fender-
appearance. Most noticeable were the flowing rear fenders mounted design. Further updates included a new one-piece
that were taller, longer and seemingly more graceful. On windshield, three-piece Clearbac wraparound rear win-
all models, a chrome gravel guard with chrome trim run- dows on all closed cars except 8-passenger sedans and
ning to the rear of the fender was utilized to accentuate station wagons, and new curved rear side quarter-window
the length. Also, the traditionally exposed fuel filler cap styling for all Club Coupe and 6-passenger sedan models.
was moved to a location below the trunk lid on the left This rear compartment quarter-window design would
1953 Chrysler 486
be a Chrysler corporate design feature for 1953 and Model names were shuffled again, with the Saratoga
1954. taking a hiatus and being replaced by the New Yorker. The
At the front, an update on the previous grille design previous New Yorker was redesignated the New Yorker
continued the three horizontal grille bars. Top and bottom DeLuxe, and the Imperial was now dubbed the Custom
bars and center vertical divider were chrome laden on the Imperial. A Newport hardtop was added in the former
Windsor and Windsor DeLuxe, while all three bars were Saratoga line, and last years Imperial Club Coupe moved
chrome lined on the New Yorker and New Yorker DeLuxe into the New Yorker DeLuxe line. Also, a 6-passenger lim-
series. The Imperial continued with its own unique upper ousine model was a new addition to the Custom Imperial
grille bar and hood ornamentation. Parking lights and turn line. Powertrain offerings were unchanged until late in the
signals on all models were mounted directly under the upper model year when the PowerFlite automatic transmission
grille bar extension, which, as before, wrapped around the was introduced. This feature is further covered under the
front fender edge, down the body side, and ended at a point 1954 Chrysler section. New optional equipment for 1953
midway onto the front door. Also, all New Yorkers now included tinted glass and power window lifts.
shared the Windsor wheelbase length, and Custom Impe-
rial sedans rode on a 2 inch stretched wheelbase.

Custom Imperial 2-Door Newport Hardtop New Yorker DeLuxe 4-Door Sedan

Windsor 4-Door, 8-passenger Sedan Windsor Deluxe 2-Door Newport Hardtop

Model year production: 169,984, up 42.94% from 1952. 65013020); Windsor DeLuxe, 71005001 to 71050872 (LA
Domestic market share: 2.79% (9th place). plant 67040001 to 67043434). C-56-1 series: Eight digit
Base price range: $2,472 to $7,044. code as follows New Yorker, 76540001 to 76585872 (LA
Chrysler average base price: $3,844, up 1.63%. plant 66506001 to 66509462). C-56-2 series: Seven digit
Introduction date: October 30, 1952. code as follows New Yorker DeLuxe, 7222001 to 7245465
Assembly plants: Detroit, MI, and Los Angeles, CA. (LA plant 69001001 to 69005868). C-58 series: Seven digit
Serial number identification: Located on left front door code as follows Custom Imperial, 7765001 to 7773869.
hinge pillar. C-60 series: Eight digit code as follows C-59 series: Seven digit code as follows Crown Imperial,
Windsor, 70110001 to 70140156 (LA plant 65011001 to 7816001 to 7816162.

Powertrains
Compression Windsor New Yorker and
Engine Ratio Gross HP Transmission Windsor DeLuxe New Yorker DeLuxe Imperial
264.5 CID Spitfire, 1-bbl., 7.0:1 119 3-speed manual S - - -
L-head, 6-cyl. Fluid-matic $130 S - -
Fluid Torque Drive $237 $106 - -
331.1 CID FirePower, 7.5:1 180 Fluid-matic - - S -
2-bbl., V8 Fluid Torque Drive - - $140 S
 487 1953 Chrysler

Major Options
Windsor Windsor DeLuxe New Yorker New Yorker DeLuxe Custom Imperial Crown Imperial
Heater and defroster $78 $78 $78 $78 $78 S
Solex tinted windshield $ $ $ $ $ $
Radio $100 $100 $100 $100 S S
Electric clock $ S S S S S
Windshield washer $ $ $ $ $ $
Power windows $ $ $ $ S S
Power steering $177 $177 $177 $177 $177 S
Power brakes $1 $1 S S S2 S3
White sidewall tires $ $ $ $ $ $
1
Standard on Windsor T&C wagon and Windsor DeLuxe 8-passenger sedans. 2Disc brakes optional at extra cost. 3Disc brakes.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Black 01 Vermont Green over Foliage Green Metallic 74
Arctic Blue 05 Foliage Green Metallic over Vermont Green 75
Erie Blue Metallic 06 Caravan Beige over Cocoa Brown Metallic 76
Niagara Blue Metallic 07 Cocoa Brown Metallic over Caravan Beige 77
Columbia Blue Metallic 08 Caravan Beige over Cinnamon Metallic 78
Potomac Blue 09 Caravan Beige over Foliage Green Metallic 79
Vermont Green 20 Black over Pearl Gray 80
Foliage Green Metallic 21 Black over Vermont Green 81
Everglades Green Metallic
Pearl Gray
22
35
Vermont Green over Black
Everglades Green Metallic over Vermont Green
82
83 1
Submarine Gray Metallic
Caravan Beige
37
45
Vermont Green over Everglades Green Metallic
Pearl Gray over Black
84
85 9
Cinnamon Metallic
Cocoa Brown Metallic
46
47
Arctic Blue over Columbia Blue Metallic
Columbia Blue Metallic over Arctic Blue
86
87
5
Hollywood Maroon Metallic
Pimento Red
60
61
Cinnamon Metallic over Caravan Beige
Pearl Gray over Potomac Blue
88
89
3
Casino Cream 65 Potomac Blue over Pearl Gray 90
Pearl Gray over Erie Blue Metallic 70 Foliage Green Metallic over Casino Cream 91
Erie Blue Metallic over Pearl Gray 71 Columbia Blue Metallic over Casino Cream 92
Pearl Gray over Submarine Gray Metallic 72 Potomac Blue over Casino Cream 93
Submarine Gray Metallic over Pearl Gray 73

Windsor
The lowest-priced of all Chryslers.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 18.94%. Coupe & Sedan 8-pass. Sedan Station Wagon
Primary competition: Buick Super, DeSoto Wheelbase 125.5" 139.5" 125.5"
Firedome, Hudson Hornet, Kaiser Manhattan, Length 211.0" 222.3 211.0"
Oldsmobile 98 and Packard Clipper. Width 76.8" 76.8" 76.8"
Notable changes: Sheetmetal restyled and trim Height 62.5" NA 64.5"
and detail changes. Legroom front 44.3" 44.3" 44.3"
Major standard equipment: Broadcloth interior Legroom rear 41.8" NA NA
trim, full floor carpeting, directional signals, Headroom front 36.3" NA NA
two-speed electric windshield wipers, luggage Headroom rear 35.3" NA NA
compartment light, full wheel covers, and 7.60 Cargo capacity (cu. ft.) NA NA NA
1953 Chrysler 488

15 BSW tires. Eight passenger sedan adds: Measurements (cont.)

Two rear compartment jump seats, reverse-
hinged rear doors, and 8.20 15 BSW tires. Coupe & Sedan 8-pass. Sedan Station Wagon
Town & Country station wagon adds: Simu- Fuel capacity (gals.) 17.0 17.0 17.0
lated leather interior.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Club Coupe, 6-p. C-60-1 $2,472 +0.61% 3600 11,646 NA*
Windsor 4-Door Sedan, 6-p. C-60-1 $2,492 +0.48% 3660 18,879 NA*
Windsor 4-Door Sedan, 8-p. C-60-1 $3,433 +3.47% 4170 425 NA*
Windsor Town & Country 4-Door
Station Wagon, 6-p. C-60-1 $3,289 +3.49% 3960 1,242 NA*
TOTALS Avg. Price $2,922 +2.21% Production 32,192 +163.11%
*Comparison not available due to model year production totals for 19511952 being combined.

Windsor DeLuxe
Fine car performance, comfort, style and beauty at medium price.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 125.5"
Percentage of divisions sales volume: 30.75%.
Length 211.0"
Primary competition: Buick Super, DeSoto Firedome, Hudson Hornet, Width 76.8"
Kaiser Manhattan, Oldsmobile 98 and Packard Clipper. Height 62.5"
Notable changes: Sheetmetal restyled and trim and detail changes. Legroom front 44.3"
Major standard equipment: Two-tone broadcloth interior trim, rear seat Legroom rear 41.8"
center folding armrest, color-keyed front floor mat and rear carpeted Headroom front 36.3"
floors, directional signals, electric clock, two-speed electric windshield Headroom rear 35.3"
wipers, luggage compartment light, full wheel covers, and 7.60 15 Cargo capacity (cu. ft.) NA
BSW tires. Convertible adds: Power top. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe 2-Door Newport Hardtop, 6-p. C-60-2 $3,025 -1.27% 3775 5,642 NA*
Windsor DeLuxe 2-Door Convertible, 6-p. C-60-2 $3,247 +1.88% 4005 1,250 NA*
Windsor DeLuxe 4-Door Sedan, 6-p. C-60-2 $2,721 +0.52% 3775 45,385 NA*
TOTALS Avg. Price $2,998 +0.39% Production 52,277 +16.17%
*Comparison not available due to model year production totals for 19511952 being combined.
 489 1953 Chrysler

New Yorker
New Yorker performance has all America talking.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 29.01%. Coupe, HT
Primary competition: Buick Roadmaster, Kaiser and Sedan 8-pass. Sedan Station Wagon
Hardtop Dragon, Lincoln Cosmopolitan, Wheelbase 125.5" 139.5" 125.5"
Packard Series 250, and Oldsmobile 98. Length 211.0" 222.8" 211.0"
Notable changes: Sheetmetal restyled and trim Width 76.8" 76.0" 76.8"
and detail changes. Replaces 1952 Saratoga. Height 62.8" NA 64.5"
Major standard equipment: Broadcloth interior Legroom front 44.3" 44.3" 44.3"
trim, rear seat center armrest, directional sig- Legroom rear 41.8" NA NA
nals, electric clock, two-speed electric wind- Headroom front 36.3" NA NA
shield wipers, luggage compartment light, full Headroom rear 35.3" NA NA
wheel covers, and 8.00 15 BSW tires. Eight- Cargo capacity (cu. ft.) NA NA NA
passenger sedan adds: Two rear compartment Fuel capacity (gals.) 20.0 20.0 20.0
jump seats, reverse-hinged rear doors, and 8.20
15 BSW tires. Town & Country station
wagon adds: Simulated leather interior.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY 1
New Yorker 2-Door Club Coupe, 6-p.
New Yorker Newport 2-Door Hardtop, 6-p.
C-56-1
C-56-1
$3,156
$3,522
-0.28%
NEW
3925
4020
7,749
2,525
NA*
NEW
9
New Yorker 4-Door Sedan, 6-p.
New Yorker 4-Door Sedan, 8-p.
C-56-1
C-56-1
$3,185
$4,369
-0.22%
+5.48%
4005
4510
37,540
100
NA*
NA*
5
New Yorker Town & Country 4-Door Station
Wagon, 6-p. C-56-1 $3,933 +0.92% 4265 1,399 NA*
3
TOTALS Avg. Price $3,633 +0.94%* Production 49,313 +97.69%*
*Comparison not available due to model year production totals for 19511952 being combined. Totals compared to 1952 Saratoga series.

New Yorker DeLuxe

The outstanding car in the fine car field.

Nameplate year of origin: 1939 (altered from 1938 New York Special model). Measurements
Current bodystyle lifespan: 1953 through 1954.
Wheelbase 125.5"
Percentage of divisions sales volume: 15.99%.
Length 211.0"
Primary competition: Buick Roadmaster, Kaiser Hardtop Dragon, Lincoln Width 76.8"
Cosmopolitan, Packard Series 250, and Oldsmobile 98. Height 62.8"
Notable changes: Sheetmetal restyled and trim and detail changes. Replaces Legroom front 44.3"
1952 New Yorker. Legroom rear 41.8"
Major standard equipment: Broadcloth interior trim, front and rear seat Headroom front 36.3"
center pull-down armrest, full floor carpeting, directional signals, electric Headroom rear 35.3"
clock, two-speed electric windshield wipers, luggage compartment light, Cargo capacity (cu. ft.) NA
full wheel covers, and 8.00 15 BSW tires. Convertible adds: Leather and Fuel capacity (gals.) 20.0
nylon interior, power top, and outside rear view mirror.
1953 Chrysler 490

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker DeLuxe 2-Door Club Coupe, 6-p. C-56-2 $3,299 NEW 3925 1,934 NEW
New Yorker DeLuxe Newport 2-Door Hardtop,
6-p. C-56-2 $3,688 -6.42% 4025 3,715 NA*
New Yorker DeLuxe 2-Door Convertible, 6-p. C-56-2 $3,988 -2.07% 4295 950 NA*
New Yorker DeLuxe 4-Door Sedan, 6-p. C-56-2 $3,328 -5.05% 4025 20,585 NA*
TOTALS Avg. Price $3,574 -6.85%* Production 27,184 +12.49%*
*Comparison not available due to model year production totals for 19511952 being combined. Totals compared to 1952 New Yorker series.

Custom Imperial
The finest car America has yet produced.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 10.28%. Newport Sedans
Primary competition: Cadillac Series 62, Lincoln Cosmopolitan, and Wheelbase 131.5" 133.5"
Packard Series 400. Length 219.0" 219.0"
Notable changes: Sheetmetal restyled and trim and detail changes. Re- Width 76.8" 76.8"
places 1952 Imperial. Height 62.8" 63.0"
Major standard equipment: Leather and broadcloth interior trim, front Legroom front 44.3" 44.3"
and rear seat center pull-down armrest, full floor carpeting, electric Legroom rear 41.8" 43.8"
clock, 2-speed electric windshield wipers, power windows, luggage Headroom front 36.3" 36.3"
compartment light, full wheel covers, and 8.20 15 BSW tires. Headroom rear 35.3" 35.3"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Imperial Newport 2-Door Hardtop, 6-p. C-58 $4,560 +8.73% 4290 823 NA*
Custom Imperial 4-Door Sedan, 6-p. C-58 $4,260 +11.75% 4305 7,793 NA*
Custom Imperial 4-Door Town Limousine, 6-p. C-58 $4,797 NEW 4525 243 NEW
TOTALS Avg. Price $4,539 +15.35%* Production 8,859 -27.53%*
*Comparison not available due to model year production totals for 19511952 being combined. Totals compared to 1952 Imperial series.

Crown Imperial
Custom-built for those who demand the absolute finest.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.09%.
Length 229.3"
Primary competition: Cadillac Series Fleetwood 75. Width 81.1"
Notable changes: Sheetmetal restyled and trim and detail changes. Height 68.7"
Major standard equipment: Broadcloth interior trim, front and rear seat Legroom front 46.0"
center pull-down armrest, two rear compartment jump seats, full floor Legroom rear NA
carpeting, directional signals, electric clock, heater and defroster, two- Headroom front 39.5"
 491 1953 DeSoto

speed electric windshield wipers, power windows, luggage compart- Measurements (cont.)
ment light, reverse-hinged rear doors, full wheel covers, and 8.90 15
Headroom rear 35.3"
BSW tires. Limousine adds: Leather upholstery in chauffeurs com-
Cargo capacity (cu. ft.) NA
partment and divider window. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-59 $6,922 +1.48% 5235 48 -73.33%
Crown Imperial 4-Door Limousine, 8-p. C-59 $7,044 +1.45% 5275 111 -34.71%
TOTALS Avg. Price $6,882 +1.47% Production 159 -54.57%

DESOTO
The distinguished DeSoto for 1953.

New styling highlighted the 25th Anniversary DeSoto included a chrome lined air intake and a DeSoto crest on 1
line. Up front a new grille now sported 11 vertical bars and
smaller parking lamp/turn signal housings, now with a full-
the front, just above the DeSoto name spelled out in block
letters. Firedome models added a V ornament under the
9
width horizontal chrome bar arching over the grill. The crest emblem on the hood and a V8 nomenclature on the 5
front fender line now extended the entire body length,
meeting the raised rear fender line above the rear wheel
right side below the trunk lid.
In response to the extreme popularity of the new 3
opening. Larger vertical taillamps were mounted in the new, Hemi-V8 in the 1952 DeSoto, a decision was made to com-
longer fender ends. The new rear fender styling did not ap- bine the two 6-cylinder models into one line. The new line
pear on the 8-passenger sedans and station wagons, which was christened Powermaster, the name that had been used
continued with the 19491952 styling. for years to designate the DeSoto 6-cylinder engine. This
The greenhouse area featured new one-piece curved seemed appropriate as the Firedome V8 series was named
windshields, and rooflines that were more integrated into after its engine designation. The Powermaster line would
the rear quarters. Rear side windows on sedans featured a be short-lived, lasting only through 1954, after which all
reverse-slant vent window that added a unique look. Body- DeSotos would become V8 powered. With the restyling
side trim was revised in line with the new rear quarter pan- and new series name, the slow-selling Carry-All Sedan and
els, but still consisted of rocker panel molding, rear fender Suburban Sedan were dropped. This left the Powermaster
gravel guard, and a rear quarter trim strip. Nameplates con- with five models and the Firedome with the same models
tinued to be on the front fender, with the V8 Firedome get- plus the Convertible, which was no longer available in a 6-
ting a V emblem under the name. Hood ornamentation cylinder version.

Firedome 2-Door Club Coupe Firedome 4-Door Sedan

Firedome 2-Door Sedan
1953 DeSoto 492

Model year production: 130,404, up 38.48% from 1952. Serial number identification: Located on left front door
Domestic market share: 2.14% (11th place). hinge pillar. Powermaster S-18 series: Eight digit code,
Base price range: $2,364 to $3,559. 50266001 to 50304981 (LA plant, 62039001 to 62042345).
DeSoto average base price: $2,919, down 0.61%. Firedome S-16 series: Eight digit code, 55050001 to
Introduction date: November 1952. 55127622 (LA plant, 64008001 to 64015691).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission Powermaster Firedome
250.5 CID, Powermaster 1-bbl., 7.0:1 116 3-speed manual S -
L-head, 6-cyl. Overdrive $98 -
Fluid Drive w/Tip-Toe shift $130 -
276.1 CID, Firedome 2-bbl., V8 7.1:1 160 3-speed manual - S
Overdrive - $98
Fluid Drive w/Tip-Toe shift - $130
Fluid Torque Drive w/Tip-Toe shift - $237

Major Options Paint Colors

Powermaster Firedome Code
Heater and defroster $78 $78 Black 301
AM radio $85 $85 French Blue 308
Power windows $ $ Harbor Blue Metallic 309
Electric clock $ $ Midnight Blue Metallic 310
Power steering $177 $177 Spring Green 322
Power brakes $ $ Marine Green Metallic 323
White sidewall tires $ $ Forest Green Metallic 324
Options common to most models. Items may be standard
Mist Gray 335
equipment, optional at different pricing, or unavailable on Slate Gray Metallic 336
certain body styles. This chart is only a guide. Arizona Beige 345
Morocco Brown Metallic 346
Sovereign Maroon Metallic 361
Ceramic Yellow 365
Spring Green over Forest Green Metallic 370
Harbor Blue Metallic over French Blue 371
Slate Gray Metallic over Mist Gray 372
Mist Gray over Sovereign Maroon Metallic 373
Forest Green Metallic over Spring Green 374
French Blue over Harbor Blue Metallic 375
Black over Ceramic Yellow 376
Mist Gray over Slate Gray Metallic 377
Sovereign Maroon Metallic over Mist Gray 378
Morocco Brown Metallic over Arizona Beige 379
Arizona Beige over Morocco Brown Metallic 380
 493 1953 DeSoto

Powermaster
Discover a new kind of motoring with the Powermaster Six.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 33.67%. All but 8-passenger Sedan 8-passenger Sedan
Primary competition: Buick Special, Hudson Wheelbase 125.5" 139.5"
Super Wasp, Kaiser DeLuxe, and Nash Ambas- Length 213.4" 222.7"
sador. Width 77.3" 77.3"
Notable changes: Restyled, and trim and detail Height 62.5" NA
changes. Legroom front 44.0" 44.0"
Major standard equipment: Broadcloth interior Legroom rear 41.8" NA
trim (vinyl on station wagon), full floor carpet- Headroom front 36.3" NA
ing, front door armrests, three spoke steering Headroom rear 35.3" NA
wheel, chrome trim surround on windshield Cargo capacity (cu. ft.) NA NA
and vent windows, chrome rear fender guard, Fuel capacity (gals.) 17.0 17.0
luggage compartment light, full wheel covers,
and 7.60 15 BSW tires. Sportsman adds: Bed-
ford cord and leather interior trim, and WSW
tires. Eight passenger sedan adds: Cloth uphol-
stery, reverse-hinged rear doors, two rear com-
partment jump seats, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
1
Model No. Base FADP LY Wt. (lbs.) Production LY 9
Powermaster 2-Door Club Coupe, 6-p.
Powermaster Sportsman 2-Door Hardtop, 6-p.
S18
S18
$2,364
$2,634
-5.97%
-8.25%
3480
3585
8,063
1,470
NA*
NA*
5
Powermaster 4-Door Sedan, 6-p.
Powermaster 4-Door Station Wagon, 6-p.
S18
S18
$2,386
$3,108
-5.88%
-1.89%
3535
3845
33,644
500
NA*
NA*
3
Powermaster 4-Door Sedan, 8-p. S18 $3,281 -1.74% 4080 225 NA*
TOTALS Avg. Price $2,755 -8.66% Production 43,902 -9.24%
*Comparison not available due to model year production totals for 19511952 being combined.

Firedome
Discover a new kind of motoring with the Firedome V8.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 66.33%. All but 8-passenger sedan 8-passenger Sedan
Primary competition: Buick Super, Chrysler Wheelbase 125.5" 139.5"
Windsor, Hudson Hornet, Kaiser Manhattan, Length 213.4" 222.7"
Mercury Monterey, Oldsmobile Super 88, and Width 77.3" 77.3"
Packard Clipper. Height 62.5" NA
Notable changes: Restyled, and trim and detail Legroom front 44.0" 44.0"
changes. Legroom rear 41.8" NA
Major standard equipment: Broadcloth interior Headroom front 36.3" NA
trim (vinyl on station wagon), full floor carpet- Headroom rear 35.3" NA
ing, front door armrests, three spoke steering Cargo capacity (cu. ft.) NA NA
wheel, chrome trim surround on windshield Fuel capacity (gals.) 17.0 17.0
and vent windows, chrome rear fender guard,
1953 Dodge 494

luggage compartment light, full wheel covers, and 7.60 15 BSW tires. Sportsman adds: Bedford cord and leather interior trim,
and WSW tires. Convertible adds: Power top. Eight passenger sedan adds: Cloth upholstery, reverse-hinged rear doors, two rear
compartment jump seats, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome 2-Door Club Coupe, 6-p. S16 $2,652 -1.78% 3655 14,591 +156.03%
Firedome Sportsman 2-Door Hardtop, 6-p. S16 $2,923 -4.38% 3740 4,700 +56.67%
Firedome 2-Door Convertible, 6-p. S16 $3,144 -0.57% 3990 1,700 +100.00%
Firedome 4-Door Sedan, 6-p. S16 $2,673 -1.76% 3720 64,211 +80.11%
Firedome 4-Door Station Wagon, 6-p. S16 $3,381 +0.81% 3995 1,100 +100.00%
Firedome 4-Door Sedan, 8-p. S16 $3,559 +1.02% 4270 200 +300.00%
TOTALS Avg. Price $3,055 -1.00% Production 86,502 +88.87%

DODGE
Meet the loveliest, liveliest, goingest Action Car of America ... 53 Dodge.
Power Packed Beauty!

A brand new Dodge greeted customers in the show- grille area with round parking lamps at each end, and now
rooms this year. New styling, and new power topped the five vertical bars in the previously open area. The upper
list of what was new in 1953. The new power was an all- grille bar was replaced by a chrome trim strip, which left
new Red Ram Hemi V8 engine, a smaller version of the an open area between it and the lower grille area. The front
Chrysler Hemi introduced in 1951. While not yet a high- of the hood had a Dodge crest for 6-cylinder models and a
compression engine, the Red Ram put out 140 horse- Jet Air-flow air scoop for V8 models. Atop the hood sat
power at 4400 rpm, quite respectable for a 241.4 cubic inch a redesigned Ram ornament. At the back, oblong vertical
displacement engine. taillights capped off a higher rear fender line. The fuel filler
Teamed with the new V8 engine was a choice of four cap was moved to the left rear side of the body panel be-
new transmissions. Buyers could choose from a synchro- tween the trunk lid opening and the rear bumper, except
nized 3-speed manual transmission, an automatic overdrive on station wagons, which remained on the left rear quarter
for fourth gear highway cruising, an improved Gyro- panel.
Matic two-speed drive, and an all-new Gyro-Torque The greenhouse area gained a new one-piece curved
automatic drive. Other new Action-Engineered chassis windshield and wraparound rear windows. Interiors sported
features included a sturdier frame and a new suspension a restyled instrument panel and new colors and designs to
system. go with the new exteriors. Dodge continued to be among
Body styling had a familiar look, while being all new. the roomiest cars in its price class, and still used the chair-
Body sides flowed smoothly, with no fender bulges. There height seating that all Chrysler products were known for at
was no side trim on the Meadowbrook Special, and only the time.
lower body trim that kicked up over the rear wheel open- Model changes included the discontinuation of the
ing on the Meadowbrook. The Coronet added a gravel Wayfarer line, which made room for an expanded Mead-
guard. The grille was similar in having an oval shaped main owbrook line as the entry-priced Dodge. The Meadow-
 495 1953 Dodge
brook came in 2-Door Coupe and 4-Door Sedan models, now shared their body with Plymouth, as did the Coronet
in base Special and regular series, as well as a 2-Door Sub- Diplomat and convertible. Finally, the Coronet 4-Door,
urban station wagon. The new Meadowbrook wagon and 8-passenger Sedan was gone, ending a long run of Dodge
the Coronet Sierra wagon were both 2-Door wagons, and extended wheelbase sedans and limousines.

Meadowbrook 2-Door Suburan Station Wagon Meadowbrook Special 2-Door Coupe

Coronet 4-Door Sedan

Model year production: 313,611, up 52.87% from 1952. 41500001 to 41504467; San Leandro, 42500001 to
Domestic market share: 5.15% (7th place). 42507899. Meadowbrook and Coronet 6 D-46 series: Eight
Base price range: $1,983 to $2,528. digit code as follows Detroit, 32042001 to 32152851; Los
Dodge average base price: $2,190, down 9.20%. Angeles, 45536001 to 45538622; San Leandro, 45102001 to
Introduction date: October 23, 1952. 45105772. Meadowbrook D-47 series: Eight digit code as
Assembly plants: Detroit, MI; Los Angeles, CA; and San Le- follows Detroit, 37212001 to 37225894; Los Angeles,
andro, CA. 48511001 to 48511552; San Leandro, 48013001 to 48014304.
Serial number identification: Located on left front door Coronet V8 D-48 series: Eight digit code as follows De-
hinge pillar. Coronet V8 D-44 series: Eight digit code as troit, 38500001 to 38524459; Los Angeles, 46500001 to
follows Detroit, 34500001 to 34635734; Los Angeles, 46501004; San Leandro, 47001001 to 47002373.

Powertrains 1
Compression 9
Engine Ratio Gross HP Transmission D-46 and D-47 series* D-48 series*
230.2 CID Get-Away, 2-bbl., L-head, 6-cyl. 7.0:1 103 3-speed manual S -
5
Automatic Overdrive
Gyrol Fluid Drive
$98
$20
-
-
3
Gyro-Matic Fluid Drive $130 -
241.4 CID Red Ram, 2-bbl., Hemi, V8 7.1:1 140 3-speed manual $110* S
Automatic Overdrive $208* $98
Gyro-Matic Fluid Drive $240* $130
Gyro-Torque Drive $344* $234
*V8 engines in Coronet models (series D-44) were considered a separate series by Dodge, but are referenced here as optional equipment for the Coronet 6-cylinder mod-
els (series D-46). See the series references in the Coronet model breakout below.

Major Options
Meadowbrook Coronet
Heater and defroster $78 $78
Radio $83 $83
Electric clock $ $
Solex tinted glass $ $
Electric windshield wipers $ S
Full wheel covers $ S
White sidewall tires $ $
Options common to most models. (S = Standard equipment) Items may be
standard equipment, optional at different pricing, or unavailable on cer-
tain body styles. This chart is only a guide.
1953 Dodge 496

Paint Colors
Code Code
Black 501 Black over Shoreham Ivory 570
Bimini Blue 505 Black over Silhouette Green 571
Fairfax Blue Metallic 507 Fairfax Blue Metallic over Dover Gray 572
Seamist Green 520 Shoreham Ivory over Bimini Blue 573
Silhouette Green 522 Shoreham Ivory over Seamist Green 574
Gypsy Green 524 Shoreham Ivory over Gypsy Green 575
Heron Gray 535 Shoreham Ivory over Oakwood Bronze Metallic 576
Dover Gray 536 Shoreham Ivory over Esquire Red 577
Nassau Beige 545 Fairfax Blue Metallic over Mecca Blue 580
Oakwood Bronze Metallic 548 Sea Shore Green over Shoal Green Metallic 581
Esquire Red 562 Shoal Green Metallic over Sea Shore Green 582
Fiesta Maroon Metallic 564 Riviera Green over Advance Green Metallic 583
Shoreham Ivory 565 Pagoda Gray over Arabian Blue 584

Meadowbrook
Smooth, comfortable motoring at its best.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 43.58%. Cars Wagons
Primary competition: Hudson Super Jet, Pontiac Chieftain, and Stude- Wheelbase 119.0" 114.0"
baker Champion Regal. Length 201.4" 189.6"
Notable changes: Completely redesigned. Width 73.5" 73.2"
Major standard equipment: Broadcloth interior trim, full floor rubber Height 62.0" 62.3"
covering, black rubber window trim, and 6.70 15 BSW tires. Mead- Legroom front 44.0" 43.8"
owbrook adds: Windshield, rear window and vent window stainless Legroom rear 40.5" 41.4"
trim, lower bodyside stainless moldings, two-speed electric windshield Headroom front 36.4" 36.0"
wipers, and small hubcaps. Wagon adds: Vinyl interior trim. Headroom rear 36.4" 35.2"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Meadowbrook Special 2-Door Club Coupe, 6-p. D-46 $1,983 NEW 3100 NA* NEW
Meadowbrook Special 4-Door Sedan, 6-p. D-46 $2,025 NEW 3195 NA* NEW
Meadowbrook 2-Door Club Coupe, 6-p. D-46 $1,983 NEW 3085 36,766 NEW
Meadowbrook 4-Door Sedan, 6-p. D-46 $2,025 -5.77% 3175 84,158 NA
Meadowbrook 2-Door Suburban Wagon, 6-p. D-47 $2,201 NEW 3190 15,751 NEW
TOTALS Avg. Price $2,043 -4.91% Production 136,675 +36.68%
*Meadowbrook Special production included with Meadowbrook production. Comparison not available due to model year production totals for 19511952 being com-
bined.
 497 1953 Ford

Coronet
The luxurious Coronet. The Action Car for Active Americans!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 56.42%. Coupe & Hardtop &
Primary competition: Buick Special, Hudson Wasp, Sedan Convertible Wagon
Kaiser Virginian Special, Mercury Custom, Nash States- Wheelbase 119.0" 114.0" 114.0"
man, Oldsmobile 88, and Studebaker Commander. Length 201.4" 191.3" 189.6"
Notable changes: Completely redesigned. Width 73.5" 73.2" 73.2"
Major standard equipment: Broadcloth interior trim, Height 62.0" 61.0" 62.3"
rear floor carpeting with front floor rubber covering, Legroom front 44.0" 43.8" 43.8"
two-speed electric windshield wipers, windshield, rear Legroom rear 40.5" 41.4" 41.4"
window and vent window stainless trim, rear fender Headroom front 36.4" 35.5" 36.0"
gravel shields, small hubcaps, and 7.10 15 BSW tires. Headroom rear 36.4" 35.0" 35.2"
Diplomat and Sierra wagon add: Vinyl interior trim. Cargo capacity (cu. ft.) NA NA NA
Convertible adds: Power top. Fuel capacity (gals.) 17.0 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No.* Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Coupe, 6-p. D-46/D-44 $2,109 -5.21% 3155 15,100 NA
Coronet 2-Door Diplomat Hardtop, 6-p.
Coronet 2-Door Convertible, 6-p.
D-48
D-48
$2,386
$2,519
-7.70%
-5.97%
3310
3480
17,334
4,100
NA
NA 1
Coronet 4-Door Sedan, 6-p.
Coronet 2-Door Sierra Station Wagon, 6-p.
D-46/D-44
D-48
$2,136
$2,528
-4.69%
-12.47%
3220
3425
135,000
5,400
NA
NA 9
TOTALS Avg. Price $2,336 -10.52% Production 176,934 +143.31%
*D-46 is 6-cylinder number and D-44 or D-48 is V8 number. Comparison not available due to model year production totals for 19511952 being combined.
5
3

FORD
Fifty Years Forward on the American Road! The new standard of the American road.

Ford entered its 50th anniversary year with a warmed bossments, across the top of the rear wheel opening, and
over version of the 1952 Ford. Commemorating the occa- ending just short of the rear bumper. In keeping with Fords
sion on all cars was a Ford crest on the steering wheel hub long-standing tradition, all V8 powered cars carried iden-
surrounded by the words 50th Anniversary 19031953. tifying emblems, this year on the decklid and front fend-
Exterior styling was the same as last year with updated trim ers.
and a new grille. The center grille bar again carried a spin- Powertrains continued as in the past, with no signifi-
ner type protrusion in the center, this year with a louvered cant power upgrades. Towards the end of the model year,
section of grille bar on each side. Parking lights moved to Master-Guide power steering was introduced as an op-
a position between the center grille bar and the bottom tion on V8 powered cars. Interiors were given the typical
pan, and were now rectangular shaped. Customline and fabric and color changes to distinguish the new model year
Crestline series added a rear quarter panel stainless steel from the last.
trim piece running through the middle of the body side em- Besides celebrating fifty years in business as an auto-
1953 Ford 498
motive pioneer, Ford had another reason to celebrate. A Ford production soared this season, but mostly be-
1953 Sunliner convertible was selected as the official Indi- cause of the extended production year. Chevrolet still man-
anapolis 500 pace car, the race being run on May 30, 1953. aged to outproduce Ford, most likely on the strength of its
This was a specially trimmed car sporting fender skirts, newly redesigned cars. However, it is interesting to note
chrome rocker moldings and a continental spare-tire that the Customline 4-Door Sedan racked up the highest
mount. The interior was done in a combination of An- production of any single 1953 model with 374,487 being
niversary Gold, pearl white and black, and the exterior was built. By itself the Customline Fordor outsold the entire
painted in Pace Car White with a white top and top boot. production of every other manufacturer except Plymouth,
Ford produced 2,000 replicas for display in dealer show- Buick, Pontiac, and of course Chevrolet.
rooms, and these cars were among the first factory built
Indy 500 pace car replicas to be sold to the public.

Crestline 2-Door Sunliner Convertible Customline 2-Door Club Coupe

Crestline 2-Door Victoria Hardtop

Customline 4-Door Country Mainline 2-Door Business Coupe Crestline 2-Door Sunliner Convertible,
Sedan Station Wagon Indianapolis 500 Pace Car

Model year production: 1,247,540, up 85.72% from 1952. indicates engine installation A for 6-cylinder, B for 8-
Domestic market share: 20.47% (2nd place). cylinder, and P for 255 CID V8, 120-hp, special engine in-
Base price range: $1,537 to $2,403. stalled for law enforcement agencies. The second digit indi-
Ford average base price: $1,924, up 0.76%. cates model year (3 = 1953). Third digit indicates assembly
Introduction date: December 12, 1952. plant code from above. Fourth digit indicates the body type
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, as follows: Sunliner (C); Ranch Wagon (W); Country Sedan
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI (X); Country Squire (Y); Victoria (V); Crestline Fordor (T);
(F); Edgewater, NJ (E); Kansas City, MO (K); Long Beach, all others (G). Remaining digits are sequential with begin-
CA (L); Louisville, KY (U); Memphis, TN (M); Norfolk, ning number of 100001 and ending number as follows in the
VA (N); Richmond, CA (R); Somerville, MA (S); and Twin chart below. The serial numbers are not duplicated between
Cities (St. Paul), MN (P). engine codes: as an example 176015 is the last serial number
Serial number identification: Ten-digit number located on of a 6-cylinder car built in Atlanta, and 176014 is the last
left front door hinge pillar, and read as follows: First digit V8 model built in Atlanta.

Highest Serial Numbers by Assembly Plant and Engine

Assembly plant 6-cylinder (Code A) V8 (Code B)
Atlanta, GA (A) 176015 176014
Buffalo, NY (B) 167866 167865
Chester, PA (C) 174969 174967
 499 1953 Ford
Assembly plant 6-cylinder (Code A) V8 (Code B)
Chicago, IL (G) 201977 201979
Dallas, TX (D) 196900 196901
Dearborn, MI (F) 263379 263380
Edgewater, NJ (E) 176291 176345
Kansas City, MO (K) 175729 175732
Long Beach, CA (L) 176573 176653
Louisville, KY (U) 167175 167179
Memphis, TN (M) 170021 170023
Norfolk, VA (N) 181832 181839
Richmond, CA (R) 162771 163008
Somerville, MA (S) 176128 176125
Twin Cities (St. Paul), MN (P) 181323 181338

Powertrains
Compression
Engine Ratio Gross HP Transmission Mainline Customline* Crestline*
215 CID Mileage Maker, 1-bbl., OHV, 6-cyl. 7.0:1 101 3-speed manual S S -
Overdrive $110 $110 -
Ford-O-Matic Drive $184 $184 -
239 CID Strato-Star, 2-bbl., L-head, V8 7.2:1 110 3-speed manual $75 $75 S
Overdrive $185 $185 $110
Ford-O-Matic Drive $259 $259 $184
*Pricing for the Customline Country Sedan wagon is the same as the Crestline series.

Major Options Paint Colors 1

Mainline Customline Crestline Code 9
Heater
Magic Air heater and defroster
$44
$70
$44
$70
$44
$70
Raven Black
Sheridan Blue
M1724
M14285 5
Electric clock
DeLuxe radio (5 tube)
$15
$88
$15
$88
$15
$88
Woodsmoke Gray
Carnival Red Metallic
M2J-64
M2J-43
3
Custom radio (7 tube) $100 $100 $100 Sandpiper Beige M2J-16
I-rest tinted glass $ $ $ Sungate Ivory M2J-68
Windshield washers $10 $10 $10 Glacier Blue M2J-184
Vinyl upholstery* $ $ S Fern Mist Green M2J-186
Master-Guide power steering $125 $125 $125 Polynesian Bronze Metallic M2J-188
Rear fender skirts $ $ $ Timberline Green Metallic M2J-185
Wheel trim rings $ $ $ Flamingo Red M2J-221
Full wheel covers $ $ $ Seafoam Green M2J-187
White sidewall tires $27 $27 $27 Coral Flame Red M1722
*Standard on all station wagon models. Cascade Green NA
Sungate Ivory over Fern Mist Green *
Options common to most models. (S = Standard equipment) Items may Sungate Ivory over Flamingo Red *
be standard equipment, optional at different pricing, or unavailable on
certain models. This chart is only a guide.
Sungate Ivory over Carnival Red Metallic *
Carnival Red Metallic over Sungate Ivory *
Sandpiper Beige over Carnival Red Metallic *
Timberline Green Metallic over Seafoam
Green *
Sheridan Blue over Glacier Blue *
Sungate Ivory over Black *
Fern Mist Green over Sungate Ivory *
Sungate Ivory over Glacier Blue *
Sheridan Blue over Sungate Ivory *
Sandpiper Beige over Polynesian Bronze Metallic *
Polynesian Bronze Metallic over Sandpiper Beige *
Sungate Ivory over Sheridan Blue *
Not all colors available on all models. *Two-tones use code of individual colors.
1953 Ford 500

Mainline
Handsome and handy on the highways!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 24.51%. Cars Wagon
Primary competition: Chevrolet 150 Special. Wheelbase 115.0" 115.0"
Notable changes: Trim and detail changes. Length 197.8" 197.8"
Major standard equipment: Craftcord fabric upholstery, black rubber Width 74.3" 74.3"
floor covering, horn button, drivers side sun visor, rubber front and Height 62.3" 63.9"
rear window moldings, chrome shield over lower part of body side em- Legroom front 42.8" 42.8"
bossments, and 6.70 15 BSW tires. Ranch Wagon adds: Tan vinyl Legroom rear 41.5" NA
upholstery, tan linoleum cargo floor, and 7.10 15 BSW tires. Headroom front 35.4" 35.4"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mainline 2-Door Business Coupe, 3-p. 72C $1,537 +0.72% 2987 16,280 +60.60%
Mainline 2-Door (Tudor) Sedan, 6-p. 70A $1,642 +0.80% 3067 152,995 +91.41%
Mainline 4-Door (Fordor) Sedan, 6-p. 73A $1,690 +0.72% 3115 69,463 +68.29%
Mainline 2-Door Ranch Wagon, 6-p. 59A $2,019 +0.75% 3294 66,976 +105.66%
TOTALS Avg. price $1,722 +0.75% Production 305,714 +86.51%

Customline
Big in size and long on beauty!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 61.05%. Cars Wagon
Primary competition: Chevrolet 210 DeLuxe, Plymouth Cambridge, Wheelbase 115.0" 115.0"
and Studebaker Champion. Length 197.8" 197.8"
Notable changes: Trim and detail changes. Width 74.3" 74.3"
Major standard equipment: Two-tone Craftweave and Craftcord uphol- Height 62.3" 63.9"
stery, assist straps on 2-Doors and robe cord on 4-Doors, automatic Legroom front 42.8" 42.8"
interior courtesy lighting, black front mat and color-coordinated rear Legroom rear 41.5" NA
floor mat, horn ring, clock, stainless front, rear and side window sur- Headroom front 35.4" 35.4"
round moldings, front and rear body side stainless trim, chrome slash Headroom rear 34.2" NA
moldings on body side embossments, and 6.70 15 BSW tires. Station Cargo capacity (cu. ft.) NA NA
wagon adds: Mahogany and Milan straw vinyl upholstery, tan Fuel capacity (gals.) 17.0 NA
linoleum cargo floor, and 7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 2-Door Club Coupe, 5-p. 72B $1,743 +0.69% 3046 43,999 +65.72%
Customline 2-Door (Tudor) Sedan, 6-p. 70B $1,734 +0.76% 3067 305,433 +73.78%
 501 1953 Henry J
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 4-Door (Fordor) Sedan, 6-p. 73B $1,783 +0.79% 3115 374,487 +98.87%
Customline 4-Door Country Sedan Station
Wagon, 8-p. 79B $2,267 +0.80% 3539 37,743 +216.45%
TOTALS Avg. price $1,882 +0.76% Production 761,662 +89.21%

Crestline
Youll say its merely terrific!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 14.44%. Cars Wagon
Primary competition: Chevrolet Bel Air, Plymouth Cranbrook, and Wheelbase 115.0" 115.0"
Studebaker Commander. Length 197.8" 197.8"
Notable changes: Trim and detail changes. Width 74.3" 74.3"
Major standard equipment: Two-tone vinyl and vinyl pleated (Ivory, Height 60.7" 63.9"
red and black colors) or Craftloom nylon and vinyl upholstery (blue Legroom front 42.8" 42.8"
and green), front door armrests, automatic interior courtesy lighting, Legroom rear 41.5" NA
black front and rear color-coordinated floor mat (with all-vinyl interi- Headroom front 35.4" 35.4"
ors), full floor color-coordinated carpeting (with nylon and vinyl inte- Headroom rear 34.2" NA
riors), stainless front, rear and side window surround moldings, front Cargo capacity (cu. ft.) NA NA
and rear body side stainless trim, chrome slash moldings on body side Fuel capacity (gals.) 17.0 NA
embossments, and 6.70 15 BSW tires. Sunliner adds: Two-tone vinyl
upholstery, robe cords, black front mat and color-coordinated rear
1
floor mat, and hydraulic power top. Station wagon adds: Mahogany 9
and Milan straw vinyl upholstery, removable rear seat, simulated ma-
hogany panels with birch or maple exterior wood trim, tan linoleum 5
load floor and 7.10 15 BSW tires.
3
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crestline 2-Door Victoria Hardtop, 6-p. 60B $2,120 +0.76% 3250 128,302 +65.94%
Crestline 2-Door Sunliner Convertible, 6-p. 76B $2,230 +0.72% 3334 40,861 +81.33%
Crestline 4-Door Country Squire Station Wagon, 8-p. 79C $2,403 +0.80% 3609 11,001 +102.75%
TOTALS Avg. price $2,251 +0.76% Production 180,164 +71.13%

HENRY J
Life on easiest street! 39 Ways Finer to Keep you on Easiest St. for Years!

For its third year on the market, Kaiser made only changes to be exact, according to the advertising slogan for
minor changes to the compact Henry J. Thirty-nine the year, but most of them were not visible to the con-
1953 Henry J 502
sumer; these included a different radiator core, improved tacular, but encouraging enough for Kaiser-Frazer Corpo-
lubrication system, larger clutch, and other improvements. ration to continue production. Sales of the Corsair series
At the back end, a new rear bumper featured a more curved were up from the shortened 1952 model year total, but with
center and wraparound ends. An opening trunk lid was the Vagabond series gone, the total 1953 model year pro-
now considered standard equipment, although the car was duction ended up being down. Sales for the year began to
apparently available in 1953 without an opening trunk lid decline due to several factors, and chief among them being
according to some sources. Up front, a new hood orna- that consumer attention was turning towards more power
ment design was introduced. The wheels sported new full and not better fuel economy. Also, with attention now fo-
wheel covers. Inside the car a couple of new colors and pat- cused on a merger with Willys-Overland, it became clear
terns were seen, but that was the extent of the changes. that the Henry J would not be on the market much longer.
Sales for the first two years had been good not spec-

Corsair 2-Door Sedan

Corsair DeLuxe 2-Door Sedan

Model year production: 17,505, down 25.67% from 1952. Serial number identification: Ten-digit code on plate located
Domestic market share: 0.29% (19th place). on left front door hinge pillar. First digit is K for Kaiser.
Base price range: $1,399 to $1,561. Next two digits denote year: 53 = 1953. Fifth digit is series
Henry J average base price: $1,476, down 3.50%. number: 3 is Corsair and 4 is Corsair DeLuxe. Remaining
Introduction date: October 1952. digits are sequential serial numbers as follows in chart
Assembly plants: Willow Run, MI. below.

Serial Numbers by Series

Series Series code Beginning Ending
Corsair K533 001001 0010226
Corsair DeLuxe K534 001001 0010012

Powertrains
Compression
Engine Ratio Gross HP Transmission Corsair Corsair DeLuxe
134.2 CID Supersonic, 1-bbl., L-head, 4-cyl. 7.0:1 68 3-speed manual S -
Overdrive $74 -
161 CID Supersonic, 1-bbl., L-head, 6-cyl. 7.0:1 80 3-speed manual - S
Overdrive - $74

Major Options
Corsair Corsair DeLuxe Corsair Corsair DeLuxe
Heater and defroster $ $ Full wheel covers $ S
Radio $ $ White sidewall tires $ $
Front bumper guards $ S Options common to most models. (= Not Available, S = Stan-
Rear bumper guards $ S dard equipment) Items may be standard equipment, optional at
Stainless steel wheel trim rings $ - different pricing, or unavailable on certain body styles. This chart
is only a guide.
 503 1953 Henry J

Paint Colors
Code Code
Onyx Black 096, 140, 584 Persian Gray Metallic 207, 648
Stardust Ivory 097, 106, 214, 654 Anchor Gray 208, 649
Jade Tint 098 Australian Beige 213, 653
Jade Green Metallic 099, 202, 643 Pine Tint 228, 668
Cardinal Red 110, 597 Powder Blue 229, 669
Robinhood Green 150, 582 Tropical Green Metallic 395, 603
Peacock Blue 203, 644 Cerulean Blue 398, 604
Sabre Jet Blue 204, 646 Paint colors above are all single-tone selections
Copper Dust Metallic 206, 647 offered by Kaiser.

Corsair
Easiest to drive ... easiest to handle ... easiest to park ...
easiest to service ... easiest to run ... easiest to maintain
AND MOST IMPORTANT ... Easiest to pay for!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 100.00%.
Length 178.0"*
Primary competition: Nash Rambler and Willys Aero Lark.
Notable changes: Minor trim and detail changes.
Major standard equipment: Vinyl plaid trimmed with Dinosaur pat-
Width
Height
69.4"
59.8" 1
tern vinyl upholstery, rubber floor covering, padded instrument panel,
Legroom front
Legroom rear
43.4"
37.2"
9
automatic dome lights, two-spoke steering wheel, black rubber win-
dow surrounds, small hubcaps, and 5.90 15 BSW tires. DeLuxe adds:
Headroom front
Headroom rear
35.4"
33.1"
5
Pleated cloth upholstery with Dinosaur pattern vinyl trim, chrome
windshield molding, full wheel covers, DeLuxe chrome fender script,
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
21.0
13.0
3
and six-cylinder engine. *Corsair DeLuxe, 182.2". 58 cubic feet with op-
tional folding rear seat lowered.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Corsair 2-Door Sedan, 5-p. 533 $1,399 -7.70% 2395 9,333 +22.80%
Corsair DeLuxe 2-Door Sedan, 5-p. 534 $1,561 -5.51% 2445 8,172 -8.70%
TOTALS Avg. Price $1,476 -6.55% Production 17,505 +5.76%
1953 Hudson 504

HUDSON
Hudson for 53!

After more than five years with its first postwar body parking lamps at each end. Chrome lining the front panel
design, Hudson was content, or more accurately, econom- and fender edges created a slightly smaller opening atop the
ically forced, to stick with the 1948 Step-Down body for lower section. Chrome headlamp bezels capped off the front
yet another year. Despite market conditions that saw au- fenders, and the name Hudson in block letters graced the
tomobile industry production soar upward more than 50 front panel ahead of the leading edge of the hood. Atop the
percent, Hudson continued to languish with outdated hood sat a fake air scoop style hood ornament, which was
products. But not all was entirely gloom and doom. Even also found on most of the larger Hudsons this season.
with rumors beginning to swirl regarding a possible merger Powering the new Jet series was a high-compression,
between Hudson and one or more of the other indepen- 202 CID, 6-cylinder engine that could be mated to any of
dents, particularly Nash, Hudson managed to fashion an the available Hudson transmissions. The new smaller six
entirely new kind of car for the market, the Hudson Jet. gave the lightweight Jet plenty of power and good fuel
The compact Jet came along at a time when mini-cars economy. Interiors were trimmed at a level to be expected
like the Crosley were fading in appeal. Larger cars like the from Hudson, with striped weave upholstery, dual sun vi-
Henry J, Allstate, Nash Rambler and Willys Aero from U.S. sors, manual dome light, locking glove compartment, floor
automakers and European imports such as the Volkswagen, covering and standard Hudson instrumentation. Super Jet
Renault, and Austin were all vying for a piece of this bur- models added woven wool upholstery, robe cords, seat back
geoning market. The growing popularity of compact cars, pockets, and rear door vent windows. The instrument panel
which were smaller than the traditional American car, yet design was a relatively flat and linear in style with only the
were large enough to hold four passengers (some up to six), domed area in front of the driver, which housed the half-
would make them a more significant portion of the market circle speedometer, to break the lines. All other controls and
in about five years. But for now, Hudson wanted to cap- gauges were placed within easy driver reach, with optional
ture its own share and did so, though it did not have the radio and ventilation controls mounted closer to the cen-
good fortune to outsell the Willys Aero or Nash Rambler. ter.
The Jet came in two series, base and Super Jet, and The regular line Hudson series were juggled to do
looked a lot like a shrunken 1952 Ford. It carried some of away with the old names of Commodore and Pacemaker.
the same styling characteristics including slab sided body, The Wasp moved down a notch to take the place of the de-
round taillamps mounted high on the rear quarter panel parted Pacemaker, and a new Super Wasp filled the formers
end, rear door vent windows on 4-doors, flat topped wheel place. With the Commodore gone, the Hornet was the lone
openings (all other Hudson models had round front wheel long wheelbase Hudson series. Few styling changes were
openings), notchback roofline, and a slightly boxy side pro- seen, other than a revised grille that did away with the in-
file that resembled the Ford. Distinctive Hudson styling verted V bars and a new fake hood scoop ornament on
cues included the two-slot grille, which foreshadowed the the Super Wasp and Hornet. The 3-passenger Business
grille design to be used on all Hudsons in 1954. The lower coupe from the former Pacemaker series was discontinued,
section was a simple full-width oval shaped opening, with and would not return to the Hudson line again.
 505 1953 Hudson

Jet 4-Door Sedan

Hornet 4-Door Sedan Super Wasp 4-Door Sedan

Model year production: 66,143 down 7.55% from 1952. cated on right front door hinge pillar. First two digits are
Domestic market share: 1.09% (15th place). series code as in chart below. Remaining digits are sequen-
Base price range: $1,858 to $3,342. tial serial numbers beginning with 202917 and ending as
Hudson average base price: $2,519, down 6.35%. follows in chart below. Examples: 4C202917 is a 1953 Hud-
Introduction date: November 1952. son Wasp, serial number 202917; 2C269059 is a 1953 Hud-
Assembly plants: Detroit, MI. son Jet, serial number 269059. Being the highest serial
Serial number identification: Eight-digit code on plate lo- number, this would have been the last 1953 Hudson built.

Highest Serial Numbers by Series

Series Code Ending
Jet 1C 268963
Super Jet 2C 269059
Wasp
Super Wasp
4C
5C
267518
267451
1
Hornet 7C 267453 9
Powertrains 5
Compression 3
Engine Ratio Gross HP Transmission Jet Wasp Hornet
202 CID, 1-bbl., L-head, 6-cyl. 7.5:1* 104 3-speed manual S - -
Overdrive $102 - -
Hydra-Matic automatic $176 - -
262 CID H-123, 2-bbl., L-head, 6-cyl. 6.7:1 127 3-speed manual - S -
Overdrive - $111 -
Hydra-Matic automatic - $176 -
308 CID H-145, 2-bbl., L-head, 6-cyl. 7.2:1 145 3-speed manual - - S
Overdrive - - $111
Hydra-Matic automatic - - $176
*8.0:1 compression ratio is optional.

Major Options
Jet Wasp Hornet Jet Wasp Hornet
Weather Control heater $73 $74 $74 Large hubcaps $11 $11 S
Radio and antenna $82 $82 $82 Full wheel covers $20 $20* $18
Electric clock $22 $19 S White sidewall tires $22 $22 $41
Leather interior trim *Super Wasp, $18. Available only on Super Jet models.
(varies by model) $132 $132$146 $132$146
Solex tinted glass $42 $42 $42 Options common to most models. (= Not Available, S = Standard
equipment) Items may be standard equipment, optional at different
Power windows (conv. only) - $67 S pricing, or unavailable on certain body styles. This chart is only a
Rear fender skirts $15 $15 $15 guide.
Wheel trim rings $15 $15 S
1953 Hudson 506

Paint Colors
Code Code
Broadway Blue B-96 Meadow Green Metallic over Surf
Robins Egg Green CC-134 Green RU-145
Pearl Gray Metallic G-128 Broadway Blue over Pearl Gray
Texas Tan Metallic H-27 Metallic RP-146
Southern Blue J-97 Ebony Black over Seal Gray RI-147
Ebony Black K-5 Southern Blue over Seal Gray RK-148
Toro Red M-64 Honey Cream over Broadway
Honey Cream N-135 Blue RN-149
Blue Grass Green P-136 Honey Cream over Meadow Green
Surf Green Q-133 Metallic RD-150
Seal Gray RR-137 Meadow Green Metallic over
Meadow Green Metallic S-132 Honey Cream RT-151
Honey Cream over Robins Egg Ebony Black over Robins Egg
Green RM-138 Green RW-152
Toro Red over Seal Gray RJ-139 Honey Cream over Surf Green RV-153
Honey Cream over Texas Tan Ebony Black over Toro Red RH-154
Metallic RF-140 Surf Green over Meadow Green
Honey Cream over Ebony Black RA-141 Metallic RS-155
Honey Cream over Southern Blue RC-142 Ebony Black over Pearl Gray
Texas Tan Metallic over Honey Metallic RP-156
Cream RO-143 Two-tone combinations available at $27 for Super Jet, $31 for Super
Robins Egg Green over Blue Grass Wasp and Hornets.
Green RQ-144

Jet
Presenting a new kind of car the Wonderful Hudson Jet!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 105.0"
Percentage of divisions sales volume: 31.97%.
Length 180.7"
Primary competition: Allstate, Henry J, Nash Rambler, and Willys Aero. Width 67.1"
Notable changes: All-new model. Height 60.8"
Major standard equipment: Striped weave upholstery, front and rear rub- Legroom front 41.8"
ber floor mats, two-spoke steering wheel, dual sun visors, dual wind- Legroom rear 40.3"
shield wipers, front dome lamp, manual latch front door vent windows, Headroom front 36.4"
stainless steel front, rear and side window surrounds, fake air scoop Headroom rear 34.6"
hood ornament, small hubcaps, and 5.90 15 BSW tires. Super Jet Cargo capacity (cu. ft.) NA
adds: Woven wool upholstery, robe cord, front seatback pockets, rear Fuel capacity (gals.) 15.0
quarter vent windows, and 6.40 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Jet 2-Door Coupe, 6-p. 1C $1,858 NEW 2650 21,143* NEW
Super Jet 2-Door Club Sedan, 6-p. 2C $1,933 NEW 2695 NA* NEW
Super Jet 4-Door Sedan, 6-p. 2C $1,954 NEW 2650 NA* NEW
TOTALS Avg. Price $1,915 NEW Production 21,143 NEW
*Production records not kept by body style.
 507 1953 Hudson

Wasp
A new, lower-priced Wasp, and a sensational new Super Wasp!
Nameplate year of origin: 1952. Measurements
Current bodystyle lifespan: 1952 through 1954.
Wheelbase 119.0"
Percentage of divisions sales volume: 26.90%.
Length 201.5"*
Primary competition: Buick Special, DeSoto Powermaster, Kaiser Car- Width 77.1"*
olina, Mercury Monterey, Nash Statesman, and Oldsmobile Super 88. Height 60.4"
Notable changes: Trim and detail changes. Legroom front 43.3"
Major standard equipment: Striped tan weave cord upholstery with Legroom rear 38.0"
Dura-Fab trim, front rubber simulated carpet floor mat with rear Headroom front 36.5"
seat carpeting, front seat-back pockets, armrests at all seat ends, front Headroom rear 35.3"
dome lamp, friction-type front door vent windows, stainless steel Cargo capacity (cu. ft.) 23.8
front, rear and side window surrounds, chrome rocker panel molding, Fuel capacity (gals.) 20.0
front and rear bumper guards, small hubcaps, and 7.10 15 BSW tires. *Super Wasp: length 202.5", width 77.3".
Super Wasp adds: Nylon and check-weave upholstery with Dura-Fab
trim, foam front seat cushion, DeLuxe steering wheel, full-length body
side molding, and air scoop-style hood ornament. Convertible adds:
Choice of nylon and check-weave or all-leather upholstery, power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY*
Wasp 2-Door Club Coupe, 6-p. 4C $2,311 0.00% 3340 17,792 -42.43%
Wasp 2-Door Sedan, 6-p.
Wasp 4-Door Sedan, 6-p.
4C
4C
$2,264
$2,311
0.00%
0.00%
3350
3380
NA
NA
NA
NA
1
Super Wasp 2-Door Club Coupe, 6-p.
Super Wasp 2-Door Sedan, 6-p.
5C
5C
$2,466
$2,413
0.00%
0.00%
3455
3460
NA
NA
NA
NA
9
Super Wasp 2-Door Hollywood Hardtop, 6-p.
Super Wasp 2-Door Brougham Convertible, 6-p.
5C
5C
$2,812
$3,048
0.00%
0.00%
3525
3655
NA
NA
NA
NA
5
Super Wasp 4-Door Sedan, 6-p.
TOTALS
5C
Avg. Price
$2,466
$2,511
0.00%
+1.78%
3480 NA
Production 17,792
NA
-42.43%
3
*Comparisons are made to 1952 Pacemaker (to Wasp) and Wasp (to Super Wasp) series. Production records not kept by body style.

Hornet
A fabulous new Hudson Hornet!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 41.14%.
Length 208.5"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Firedome, Nash Width 77.3"
Ambassador Custom, Oldsmobile 98, and Packard Series 200. Height 60.4"
Notable changes: Trim and detail changes. Legroom front 43.3"
Major standard equipment: Nylon weave upholstery with leather-grained Dura-Fab Legroom rear 38.0"
trim, two-tone rubber front floor covering with carpet-like inserts and rear floor pile Headroom front 36.5"
carpet, rear seat center armrest, wind-up clock, brown leather grained instrument Headroom rear 35.3"
panel finish, three-spoke steering wheel, friction-type front door vent windows, wing- Cargo capacity (cu. ft.) 23.8
type rear quarter ventilation windows (sedans only), stainless steel front, side and rear Fuel capacity (gals.) 20.0
window surrounds, rear end trim panel, chrome rocker panel molding, hood and
fender ornaments, bumper guards, fender skirts, full wheel covers, and 7.10 15 BSW
tires. Convertible adds: Leather upholstery, power windows, power top, and 7.60 15
BSW tires.
1953 Kaiser 508

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Hornet 2-Door Club Coupe, 6-p. 7C $2,742 0.00% 3530 27,208* -24.26%*
Hornet 2-Door Hollywood Hardtop, 6-p. 7C $3,095 0.00% 3610 NA* NA*
Hornet 2-Door Brougham Convertible, 6-p. 7C $3,342 0.00% 3760 NA* NA*
Hornet 4-Door Sedan, 6-p. 7C $2,769 0.00% 3570 NA* NA*
TOTALS Avg. Price $2,987 0.00% Production 27,208 -24.26%
*Production records not kept by body style.

K AISER
Worlds first safety-first car!

The new model year would bring new challenges for tailpipe, which gave a slight horsepower increase, and a
Kaiser. Faced with adequate but not spectacular sales, the rerouted fuel line to combat vapor lock. The second series
company introduced its 1953 models with few changes from 1952 Kaiser models commonly experienced vapor lock and
the previous year. With the discontinuation of the slow- sometimes overheating because the large, low set grille bar
selling Frazer line, the company began the year still named restricted airflow. The vapor lock problem was resolved
the Kaiser-Frazer Corporation. Seeking more opportunities with the fuel line change, and the overheating problem
to grow in the automotive business, Henry J. Kaiser struck would be fully resolved with a new grille on the 1954 mod-
a deal to acquire the Willys-Overland Company, thus pick- els.
ing up the popular Willys Jeep. On April 28, 1953, the pur- Many model changes were made this year, with two
chase was formally announced, and Kaiser Motors Corpo- new series being introduced. For the low-price market, the
ration was formed with Willys Motors Incorporated being Carolina series was introduced in March of 1953. Featur-
a wholly owned subsidiary. In July 1953, the automotive ing a 2-Door Club Sedan and 4-Door Sedan, the Carolina
sales divisions of the new company became known as the would be a one-year-only series. The DeLuxe and Man-
Kaiser-Willys Sales Division of Willys Motors Incorpo- hattan series continued, with each dropping the 2-Door
rated, and Kaiser corporate offices were moved to Willys Traveler Sedan and the 2-door coupe body styles. As a new
headquarters in Toledo, OH. top line entry to appeal to the upper medium price mar-
Exterior styling changes for the 1953 Kaisers were few. ket, a new Dragon series was introduced. Comparable in
The cars received a restyled hood ornament, chrome head- concept to the Dragon option on 1951 Kaisers, the 1953
light bezels and a chrome spear atop each rear fender. Hardtop Dragon, as it was sometimes referred to, was a
Changing from the old-style exterior trunk lid hinges to en- separate model and offered many luxury features as stan-
closed hinges went a long way towards cleaning up the dard equipment. All the extra features were also part of the
decklid area. Interiors had Bambu vinyl on the dash and Accessory Group 100, which was available on any Kaiser at
door panels, and a new headliner material made of Boucle a cost of $1,184. The Dragon, and AG100, included features
vinyl, a sort of bumpy, textured material. Both materials above those standard on the Manhattan, such as a Bambu
had been featured in the optional 1951 Dragon package. padded vinyl top, E-Z-Eye tinted glass, radio, Laguna and
These vinyls, some of the most durable vinyl upholstery Bambu upholstery, folding armrests, Calpoint custom car-
ever created, were formed by pressing heated material be- peting on floor and trunk, gold plated interior and exterior
tween refrigerated plates. trim, power steering, and white sidewall tires. The Dragon
Engine and transmission offerings continued as in the series featured a plaque with the buyers name engraved on
prior year. Upgrades included a new intake manifold and it affixed to the glove box.
 509 1953 Kaiser

Manhattan 2-Door Club Sedan

Manhattan 4-Door Sedan

Manhattan 4-Door Sedan Bambu interior DeLuxe 4-Door Sedan

Model year production: 43,496, up 48.53% from 1952. Serial number identification: Ten-digit code on plate located
Domestic market share: 0.71% (16th place). on left front door hinge pillar. First digit is K for Kaiser.
Base price range: $2,313 to $3,924. Next two digits denote year: 53 = 1953. Fourth digit is se-
Kaiser average base price: $2,689, up 2.34%. ries number: 8 is Carolina, 1 is DeLuxe, 2 is Manhattan,
Introduction date: October 1952. Carolina introduced March and 0 is Dragon. Remaining digits are sequential serial
1953.
Assembly plants: Willow Run, MI.
numbers beginning with 001001 and ending numbers as in
chart below.
1
9
Highest Serial Numbers by Series 5
Series Code Willow Run 3
Carolina K538 002812
DeLuxe K531 009082
Manhattan K532 022176
Hardtop Dragon K530 002277

Powertrains
Compression
Engine Ratio Gross HP Transmission All except Dragon Dragon
226.2 CID Supersonic, 2-bbl., L-head, 6-cyl. 7.3:1 118 3-speed manual S -
Overdrive $106 -
Hydra-Matic automatic $179 S

Major Options
Carolina DeLuxe Manhattan Dragon
Heater and defroster $ $ $ S
Radio $ $ $ S Options common to most models. (=
Electric clock $ $ $ S Not Available, S = Standard equipment)
Power steering - - $122 $122 Items may be standard equipment, op-
tional at different pricing, or unavail-
Stainless steel wheel able on certain body styles. This chart is
trim rings $ $ S S only a guide.
Full wheel covers $ $ S S
Wire wheels $290 $290 $290 $290
White sidewall tires $ $ $ S
1953 Kaiser 510

Paint Colors
Enamels Code Enamels Code
Onyx Black 096, 140, 584 Persian Gray Metallic over Anchor Gray 432, 704
Stardust Ivory 097, 106, 214, 654 Peacock Blue over Stardust Ivory 433, 705
Jade Tint 098 Australian Beige over Cardinal Red 435, 707
Jade Green Metallic 099, 202, 643 Australian Beige over Sabre Blue 436, 708
Cardinal Red 110, 597 Australian Beige over Copper Dust Metallic 438, 710
Robinhood Green 150, 582 Stardust Ivory over Peacock Blue 439, 711
Peacock Blue 203, 644 Stardust Ivory over Tropical Green Metallic 440, 712
Sabre Jet Blue 204, 646 Anchor Gray over Persian Gray Metallic 441, 713
Copper Dust Metallic 206, 647 Stardust Ivory over Jade Green Metallic 442, 714
Persian Gray Metallic 207, 648 Jade Green Metallic over Stardust Ivory 443, 715
Anchor Gray 208, 649 Sabre Jet Blue over Australian Beige 444, 716
Australian Beige 213, 653 Tropical Green Metallic over Pine Tint 446, 718
Pine Tint 228, 668 Stardust Ivory over Pine Tint 447, 719
Powder Blue 229, 669 Powder Blue over Stardust Ivory 448, 720
Tropical Green Metallic 395, 603 Stardust Ivory over Onyx Black 449
Cerulean Blue 398, 604

Carolina
New lower priced car in the Kaiser line!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 3.32%.
Length 211.2"
Primary competition: Buick Special, DeSoto Powermaster, Hudson Width 74.0"
Wasp, Mercury Monterey, Nash Statesman, Oldsmobile 88, and Stude- Height 60.3"
baker Commander Land Cruiser. Legroom front 45.1"
Notable changes: All-new series. Legroom rear 39.5"
Major standard equipment: Cloth interior trim, front rubber floor cov- Headroom front 35.7"
ering and rear carpeting, two-spoke steering wheel, dual sun visors, Headroom rear 33.7"
automatic dome lights, black rubber window surrounds, lower body Cargo capacity (cu. ft.) 18.7
side molding, hood emblem, small hubcaps, and 6.70 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Carolina 2-Door Club Sedan, 6-p. K5384 $2,313 NEW 3135 308 NEW
Carolina 4-Door Sedan, 6-p. K5381 $2,373 NEW 3185 1,136 NEW
TOTALS Avg. Price $2,343 NEW Production 1,444 NEW
 511 1953 Kaiser

DeLuxe
Luxurious custom-styled interiors and
handsomest hardtop styling at regular sedan prices!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 45.59%.
Length 211.2"
Primary competition: Chrysler Windsor, Hudson Super Wasp, Nash Width 74.0"
Ambassador, and Oldsmobile Super 88. Height 60.3"
Notable changes: Trim and detail changes. Legroom front 45.1"
Major standard equipment: Cloth interior trim, front rubber floor cov- Legroom rear 39.5"
ering and rear carpeting, two-spoke steering wheel, dual sun visors, Headroom front 35.7"
automatic dome lights, chrome window surrounds, lower body side Headroom rear 33.7"
molding, hood emblem, small hubcaps, and 6.70 15 BSW tires. Cargo capacity (cu. ft.) 18.7*
Traveler adds: Trunk lid nameplate and special features mentioned in Fuel capacity (gals.) 17.0
the 1949 Kaiser introduction (excluding the left rear door/spare tire *104 cubic feet in Traveler with all seats folded
feature). down.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
DeLuxe 2-Door Club Sedan, 6-p. K5314 $2,459 -1.01% 3150 1,227* NA*
DeLuxe 4-Door Sedan, 6-p.
DeLuxe 4-Door Traveler Sedan, 6-p.
K5311
K5315
$2,513
$2,619
-0.95%
-0.91%
3200
3265
18,603*
NA*
NA*
NA*
1
TOTALS Avg. Price $2,530 +0.81% Production 19,830 +13.85%
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Production is recorded only by 2-door or 4-door
9
models. 5
3
Manhattan
Advanced styling that has won Kaiser more world beauty prizes than any other
car of its time ... with more vital safety features than any other car ever built!

Nameplate year of origin: 1952 (formerly the top-line Frazer series, Measurements
19471951).
Wheelbase 118.5"
Current bodystyle lifespan: 1951 through 1955.
Length 211.2"
Percentage of divisions sales volume: 48.15%. Width 74.0"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Height 60.3"
Firedome, Hudson Hornet, Oldsmobile 98, and Packard Clipper. Legroom front 45.1"
Notable changes: Trim and detail changes. Legroom rear 39.5"
Major standard equipment: Cloth and leather interior trim, robe cord, Headroom front 35.7"
full floor carpeting, color-keyed interior trim, padded dashboard, au- Headroom rear 33.7"
tomatic dome lights, stainless steel exterior window trim, wide rocker Cargo capacity (cu. ft.) 18.7*
panel molding, hood emblem, front and rear bumper guards, rear Fuel capacity (gals.) 17.0
fender skirts, full wheel covers, and 6.70 15 BSW tires. Traveler adds: *104 cubic feet in Traveler with all seats folded
Trunk lid nameplate and special features mentioned in the 1949 Kaiser down.
introduction (excluding the left rear door/spare tire feature).
1953 Lincoln 512

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 2-Door Club Sedan, 6-p. K5324 $2,597 -0.15% 3235 2,342* NA*
Manhattan 4-Door Sedan, 6-p. K5321 $2,650 -0.15% 3265 18,603* NA*
Manhattan 4-Door Traveler Sedan, 6-p. K5325 $2,755 -0.14% 3355 NA* NA*
TOTALS Avg. Price $2,667 -0.05% Production 20,945 +275.43%
*Model year production and change from LY not available due to 1952 production records not being kept by body style. Production is recorded only by 2-door or 4-door
models.

Dragon
The newest idea in luxury!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 2.94%.
Length 211.2"
Primary competition: Cadillac Series 62, Lincoln Capri, and Packard Width 74.0"
Patrician. Height 60.3"
Notable changes: New series. Legroom front 45.1"
Major standard equipment: Laguna and Bambu upholstery, folding Legroom rear 39.5"
armrests, Calpoint custom carpeting on floor and trunk, padded dash- Headroom front 35.7"
board, automatic dome lights, E-Z-Eye tinted glass, electric clock, Headroom rear 33.7"
radio, Bambu padded vinyl top, gold plated interior and exterior Cargo capacity (cu. ft.) 18.7
trim, power steering, stainless steel exterior window trim, wide rocker Fuel capacity (gals.) 17.0
panel molding, hood ornament, front and rear bumper guards, rear
fender skirts, full wheel covers, and 7.10 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Dragon 4-Door Sedan, 6-p. K5301 $3,924 NEW 3435 1,277 NEW
TOTALS Avg. Price $3,924 NEW Production 1,277 NEW

LINCOLN
The one fine car designed for modern living completely powered for modern motoring!

There were very few changes to be seen on the 1953 power rating by 25 percent to 205. Also in the engine bay
Lincoln, with all the big changes being found inside and could be found power steering and power brakes, newly
under the hood. New inside was power 4-way adjustment introduced as optional equipment, and immediately a pop-
for the front seat, where the older versions had been 2-way ular feature for the luxury car buyer.
adjustable. Under the hood, the powerful V8 engine was Visually the front bumper and grille combination was
fitted with a four-barrel carburetor, increasing the horse- revised. The bumper continued to be a split design and re-
 513 1953 Lincoln
tained the dip of the top bar. A new center grille emblem Packard would soar past the Ford fine car division again
with a V design was introduced. The Lincoln name was to more than double Lincolns sales total. Lincolns place as
spelled out in block letters across the hood. After a one-year the fine car division of Ford Motor Company had long
absence, a hood ornament returned to grace the Lincoln placed it in Cadillac and Packard territory. Traditionally
hood, and the fender top ornaments were retained. Body Cadillac was the best selling of the trio, and for most of the
side trim remained similar to 1952. A noticeable change last 15 years or more, Packard had outsold Lincoln. Only
from a drivers viewpoint was the introduction of a one- in 1951 and 1952 had Lincoln managed to surpass Packard,
piece wraparound rear window, which enhanced the view by the slimmest of margins less than 7,500 units each
behind the driver. year. Nineteen-fifty-four would be the last time that Lin-
The improvements helped Lincoln maintain its repu- coln would rank third amongst the luxury cars until 1959,
tation as a winning competitor on the racetrack. Unfortu- when Imperial would nab the second place ranking.
nately for Lincoln, in this, Fords 50th Anniversary year,

Capri 2-Door Convertible

Cosmopolitan 4-Door Sedan

Model year production: 40,762, up 49.47% from 1952. nine to ten digit code located on right side front door hinge
Domestic market share: 0.67% (18th place). pillar, and read as follows: First two digits indicate year (53
Base price range: $3,522 to $4,031. = 1953); third and fourth letters indicate assembly plant
Lincoln average base price: $3,763, up 10.63%. from code above; the next four to five digits are sequential 1
Introduction date: December 1952.
Assembly plants: Los Angeles, CA (LA); and Wayne, MI
beginning with 5001 and ending with 10995 for the Los An-
geles plant, 39566 for the Wayne, Michigan, plant. The last 9
(WA).
Serial number identification: Serial number consists of a
digit indicates series: H for Cosmopolitan and Capri.
5
3
Powertrains
Compression
Engine Ratio Gross HP Transmission All models
317.5 CID, 4-bbl., OHV V8 8.0:1 205 Hydra-Matic S

Major Options
Cosmopolitan Capri
Heater and defroster $121 $121
Radio $132 $132 Options common to most models. (S = Standard
Power windows $ $* equipment) Items may be standard equipment, op-
4-way power front seat $ $* tional at different pricing, or unavailable on certain
Power steering $199 $199 models. This chart is only a guide.
Power brakes $ $
Full wheel cover S S
Whitewall tires $ $
*Standard on Capri convertible.
1953 Lincoln 514

Paint Colors
Code Code
Regent Black 01 Esquire Green Gray over Empire Green
Crown Blue Metallic 02 Metallic 49
Majestic Maroon Metallic 04 Palace Green Metallic over Esquire Green
Kingsbury Gray 05 Gray 50
Embassy Brown Metallic 08 Esquire Green Gray over Palace Green
Castle Tan 09 Metallic 51
Colonial Blue 10 Oxford Gray Metallic over Kingsbury
Esquire Green Gray 12 Gray 52
Empire Green Metallic 14 Kingsbury Gray over Oxford Gray
Oxford Gray Metallic 15 Metallic 53
Palace Green Metallic 16 Crown Blue Metallic over Colonial Blue 54
Royal Red 18 Colonial Blue over Crown Blue Metallic 55
Cavalier Yellow 19 Castle Tan over Embassy Brown Metallic 56
Kingsbury Gray over Crown Blue Metallic 28 Embassy Brown Metallic over Castle Tan 57
Crown Blue Metallic over Kingsbury Gray 29 Regent Black over Castle Tan 60
Regent Black over Kingsbury Gray 30 Regent Black over Majestic Maroon
Kingsbury Gray over Regent Black 31 Metallic 61
Regent Black over Cavalier Yellow 34 Regent Black over Colonial Blue 62
Castle Tan over Majestic Maroon Metallic 38 Regent Black over Cinnabar Red 63
Majestic Maroon Metallic over Castle Tan 39 Castle Tan over Cinnabar Red 64
Empire Green Metallic over Esquire Green
Gray 48

Cosmopolitan
Everything is planned with a purpose to give you a completely modern car.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 123.0"
Percentage of divisions sales volume: 34.65%.
Length 214.0"
Primary competition: Buick Roadmaster, Chrysler New Yorker, Width 77.0"
Oldsmobile 98, and Packard Series 250. Height 62.9"
Notable changes: New grille, trim and detail changes. Legroom front 44.3"
Major standard equipment: Cloth and vinyl upholstery, rear seat center Legroom rear 42.7"
armrest, full floor carpeting, electric clock, chrome window surround Headroom front 35.5"
moldings, bodyside beltline trim, full-length bodyside stainless steel Headroom rear 34.7"
molding, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) 30.9
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Cosmopolitan 2-Door Hardtop Sport Coupe, 6-p. 60C $3,625 +10.08% 4155 6,562 +44.38%
Cosmopolitan 4-Door Sport Sedan, 6-p. 73A $3,522 +10.13% 4125 7,560 -9.83%
TOTALS Avg. price $3,574 +10.11% Production 14,122 +9.23%
 515 1953 Mercury

Capri
Every feature reflects a new concept of functional beauty!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan Measurements

coupe).
Wheelbase 123.0"
Current bodystyle lifespan: 1952 through 1955.
Length 214.0"
Percentage of divisions sales volume: 65.35%. Width 77.0"
Primary competition: Cadillac Series 62, Chrysler New Yorker, Kaiser Height 62.9"
Hardtop Dragon, and Packard Series 250. Legroom front 44.3"
Notable changes: New grille, trim and detail changes. Legroom rear 42.7"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Headroom front 35.5"
ter armrest, full floor carpeting, electric clock, chrome window sur- Headroom rear 34.7"
round moldings, bodyside beltline trim, full-length bodyside stainless Cargo capacity (cu. ft.) 30.9
steel molding, rocker panel molding, and 8.00 15 BSW tires. Con- Fuel capacity (gals.) 20.0
vertible adds: Leather upholstery, power front seat, power windows,
power top, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60A $3,869 +9.98% 4235 12,916 +127.35%
Capri 2-Door Convertible, 6-p. 76A $4,031 +9.99% 4350 2,372 +99.16%
Capri 4-Door Sport Sedan, 6-p. 73B $3,766 +13.06% 4140 11,352 +51.97%
TOTALS Avg. price $3,889 +10.96% Production 26,640 +85.75% 1
9
5
MERCURY 3

The new 1953 Mercury. Farther than ever ahead of its field!

Continuing the modern and stylish look of the new- zontally above it. Rear end design was similar to last year
for-52 Mercurys, the 1953 models saw only what could be with only revised trim seen.
considered the expected changes. A revised bumper and Besides the expected interior updates, there were not
grille combination had new bullet shaped front bumper many changes to be found. One change was in the intro-
guards mounted on the top bumper rail, with vertical blades duction of two-position doorstops. This meant that a door
following the lower bumper down to its edge. The pan be- could be opened halfway or fully opened, and at either po-
hind the bumper now had four evenly spaced vertical sition the door hinges would keep the door open. Another
chrome fins, creating a new look for the grille area. On convenience feature was the introduction of optional power
top of the hood sat a revised Jet scoop hood ornament steering on all models, followed at midseason by optional
with a longitudinal appendage now making the ornament power brakes. The only model changes this season were to
look like a huge jet. move the 8-passenger station wagon from the Custom se-
General body styling remained the same, but body ries to the Monterey series, and to discontinue the 6-pas-
side trim now included mid-level full-length stainless steel senger station wagon. Also, it is interesting to note that in
trim. The side scoop used in 1952 was removed, revealing Fords fiftieth anniversary year the 40 millionth Ford vehi-
the lower quarter panel body crease. The forward slanting cle was built, and it was a 1953 Mercury Monterey con-
portion of the crease now had a small rear quarter gravel vertible.
shield, with three small chrome hash marks placed hori-
1953 Mercury 516

Monterey 2-Door Hardtop

Monterey 2-Door Convertible

Model year production: 305,863, up 77.74% from 1952. Serial number identification: Ten to eleven-digit number lo-
Domestic market share: 5.02% (8th place). cated on left front door hinge pillar, and read as follows:
Base price range: $2,194 to $2,826. The first two digits indicate model year (53 = 1953). Third
Mercury average base price: $2,426, up 8.22%. and fourth digits indicate assembly plant code from above.
Introduction date: December 1952. The next digits are sequential with beginning number of
Assembly plants: Los Angeles, CA (LA); Metuchen, NJ 10001 and ending number as follows in the chart below. The
(ME); St. Louis, MO (SL); and Wayne, MI (WA). last digit is M for Mercury.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending Number
Los Angeles, CA (LA) 50946
Metuchen, NJ (ME) 105949
St. Louis, MO (SL) 42285
Wayne, MI (WA) 45383

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
255.4 CID, 2-bbl., L-head, V8 7.2:1 125 3-speed manual S
Overdrive $110
Merc-O-Matic Drive $190

Major Options
Custom Monterey
Heater $72 $72
Heater and defroster $ $
Radio $106 $106
Radio antenna $ $
Power steering $151 $151
Fog lamps $ $
Rear fender skirts $ S
Hubcaps S S
Whitewall tires $ $
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
models. This chart is only a guide.

Paint Colors
Code Code
India Black 01 Beechwood Brown Metallic 06
Superior Blue Metallic 02 Brentwood Brown Metallic 06A
Mohawk Maroon Metallic 04 Banff Blue 07
Glenwood Gray 05 Tahiti Tan 09
 517 1953 Mercury
Code Code
Sherwood Green Metallic 11 Mohawk Maroon Metallic over Tahiti Tan 39
Pinehurst Green Gray 12 Tahiti Tan over Beechwood Brown Metallic 40
Asheville Green 12A Tahiti Tan over Brentwood Brown Metallic 40A
Village Green Metallic 13 Beechwood Brown Metallic over Tahiti Tan 41
Bittersweet 17 Brentwood Brown Metallic over Tahiti Tan 41A
Yosemite Yellow 19 Tahiti Tan over Bittersweet 42
Siren Red 20 Bittersweet over Tahiti Tan 43
Banff Blue over Superior Blue Metallic 26 India Black over Bittersweet 44
Superior Blue Metallic over Banff Blue 27 Bittersweet over India Black 45
Glenwood Gray over Superior Blue Metallic 28 India Black over Banff Blue 46
Superior Blue Metallic over Glenwood Gray 29 Banff Blue over India Black 47
India Black over Glenwood Gray 30 India Black over Pinehurst Green Metallic 58
Glenwood Gray over India Black 31 India Black over Village Green Metallic 59
Sherwood Green Metallic over Pinehurst Green Gray 32 India Black over Tahiti Tan 60
Sherwood Green Metallic over Asheville Green 32A India Black over Mohawk Maroon Metallic 61
Pinehurst Green Gray over Sherwood Green Metallic 33 Siren Red over India Black 66
Asheville Green over Sherwood Green Metallic 33A Village Green Metallic over Tahiti Tan 67
India Black over Yosemite Yellow 34 Tahiti Tan over Village Green Metallic 68
Yosemite Yellow over India Black 35 Sherwood Green Metallic over Yosemite Yellow 69
Village Green Metallic over Pinehurst Green Metallic 36 Yosemite Yellow over Sherwood Green Metallic 70
Village Green Metallic over Asheville Green 36A Brentwood Brown Metallic over Asheville Green 71
Pinehurst Green Metallic over Village Green Metallic 37 Siren Red over Glenwood Gray 72
Asheville Green over Village Green Metallic 37A Yosemite Yellow over Brentwood Brown Metallic 73

Custom 1
Smartest move you can make to new driving pleasure! 9
5
Measurements
Nameplate year of origin: 1952.
Current bodystyle lifespan: 1952 through 1954.
Wheelbase 118.0"
3
Percentage of divisions sales volume: 48.89%.
Length 202.2"
Primary competition: Buick Special, Dodge Coronet, Hudson Wasp, Width 73.5"
Nash Statesman, Pontiac Chieftain DeLuxe, and Studebaker Comman- Height 62.2"
der Regal. Legroom front 42.8"
Notable changes: New grille, trim and detail changes. Legroom rear 41.5"
Major standard equipment: Cloth upholstery, rubber floor mats, elec- Headroom front 35.4"
tric clock, horn ring, chrome window surround moldings, luggage Headroom rear 34.2"
compartment light, full length body side stainless trim, and 7.10 15 Cargo capacity (cu. ft.) NA
BSW tires. Sport coupe adds: Vinyl and cloth upholstery and C-pillar Fuel capacity (gals.) 19.0
chrome appliqu.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Sedan, 6-p. 70B $2,194 +10.42% 3335 50,183 +94.42%
Custom 2-Door Hardtop Sport Coupe, 6-p. 60E $2,315 +10.24% 3435 39,547 +29.24%
Custom 4-Door Sedan, 6-p. 73B $2,251 +10.34% 3390 59,794* NA*
TOTALS Avg. price $2,253 +0.40% Production 149,524 NA*
*Production comparison is not available as separate production totals for the 1952 Custom and Monterey 4-Door Sedans were not kept.
1953 Nash 518

Monterey
Dashing good looks and eager performance keep you far ahead of the field!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 51.11%. Cars Wagon
Primary competition: DeSoto Power Master, Hudson Super Wasp, Wheelbase 118.0" 118.0"
Kaiser Carolina, Nash Statesman Custom, Oldsmobile 88, and Stude- Length 202.2" 202.2"
baker Commander Land Cruiser. Width 73.5" 73.5"
Notable changes: New grille, trim and detail changes. Height 62.2" NA
Major standard equipment: Cloth upholstery, carpeting, electric clock, Legroom front 42.8" 42.8"
horn ring, chrome window surround moldings, C-pillar chrome ap- Legroom rear 41.5" 41.5"
pliqu, luggage compartment light, rear quarter body side stainless Headroom front 35.4" 35.4"
trim, rocker panel molding, rear fender skirts, and 7.10 15 BSW Headroom rear 34.2" NA
tires. Sport coupe adds: Vinyl and cloth upholstery. Convertible adds: Cargo capacity (cu. ft.) NA NA
Vinyl upholstery, power windows, power front seat, power top, and Fuel capacity (gals.) 19.0 19.0
7.60 15 BSW tires. Station wagon adds: Vinyl upholstery, front
fender stainless molding, faux wood exterior door and quarter panel
mahogany panels with maple trim, and 7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Hardtop Coupe, 6-p. 60B $2,452 +10.20% 3520 76,119 +211.29%
Monterey 2-Door Convertible, 6-p. 76B $2,610 +10.13% 3635 8,463 +60.86%
Monterey 4-Door Sedan, 6-p. 73C $2,333 +10.31% 3375 64,038ffi NAffi
Monterey 4-Door Station Wagon, 8-p. 79B $2,826 +9.96%* 3795 7,719 +210.37%
TOTALS Avg. price $2,555 +14.24% Production 156,339 NAffi
*Price comparison to 1952 Custom 8-passenger station wagon. Production of Monterey Station Wagon is compared to the combined 1952 Custom 6- and 8-passenger
production total. ffiProduction comparison is not available as separate production totals for the 1952 Custom and Monterey 4-Door Sedans were not kept.

NASH
Announcing Pinin Farinas latest masterpiece.
The New 1953 Nash Airflyte. Most Beautiful Cars of our Time!

As rumors of a possible merger with another inde- met was a design copied from the larger Nash models. The
pendent manufacturer began circulating, Nashs popular lower body sheetmetal was all-new, with small fin type
compact Rambler received a restyling, courtesy of Pinin rear quarter panel ends that extended several inches longer
Farina, to bring it more in line with its larger Statesman and than previously, and which housed vertical taillamps. Slab
Ambassador stable mates. Outwardly, the only links to the sided bodies were only slightly less round, as skirted type
Ramblers first three years of life were found in the green- wheel openings continued to be used, as was the lower body
house and roof areas. However, a new curved windshield stainless trim molding that ran at bumper level around the
with a small V dip at the line where the fender and hood entire car.
 519 1953 Nash
At the front end, a lower hood and fender line im- little changed, and visually only some thin chrome strips on
proved the look and the forward visibility. The new grille the cowl air intake distinguished the new 1953 models from
design used a similar opening size to the previous years, but their predecessor. Interior and powertrain changes were
was now encircled in chrome and carried a single, large similarly minimal, with the only noteworthy addition being
horizontal bar in the middle. At the center of the bar was the LeMans Dual Jet-Fire engine as optional equipment
a round medallion with the Nash crest on it. Like all Nash for the Ambassador. This engine was previously used on the
models this season, the Rambler wore a bathing beauty Nash-Healey. No model changes were made this year. With
style hood ornament created by artist George Petty. These sales and production still reeling from the effects of the Ko-
quickly became known as the Petty hood ornament. rean War, sales began a second year slide. While sales of the
Inside the Rambler received the usual color and trim Rambler and Ambassador were slipping, the Statesman se-
upgrades. A new instrument panel design featured a slightly ries was improving, giving hope that Nash would continue
hooded, single round pod housing all the gauges, centered growth.
over the steering column, and a horizontal stainless trim The Nash-Healey, covered under the 1951 and 1952
piece covering the middle and right sides of the panel. Nash sections, is not included here, as it is an imported car.
Power for the Rambler was provided by a new, larger, 184 According to some sources, including Nash literature,
CID 6-cylinder, named the Super Flying Scot. The Dual- Healeys continued to be available through dealers and other
Range Hydra-Matic was now available for the Rambler, importers during 1953 and 1954, but the car is not covered
but required the larger 195.6 CID Super Flying Scot engine further herein. A picture of the new-for-1953 LeMans hard-
of the Statesman series. top is included here, however.
The Statesman and Ambassador series themselves were

1
9
Nash-Healey LeMans 2-Door Hardtop Rambler Custom 2-Door Convertible Sedan 5
Ambassador Custom 2-Door
3
Country Club Hardtop

Rambler Custom 2-Door Statesman Custom 4-Door Sedan

Country Club Hardtop

Model year production: 119,375, down 16.58% from 1952. Serial number identification: Six to seven-digit code on plate
Domestic market share: 1.96% (12th place). located on right side of cowl under hood. First digit (two
Base price range: $2,003 to $2,829. digits on California built cars) indicates assembly plant and
Nash average base price: $2,365, down 8.84%. series code from above. Remaining digits are sequential ser-
Introduction date: January 1953. ial numbers as follow in chart below.
Assembly plants: Kenosha, WI (D, K and R); and El Se-
gundo, CA (DC, KC and RC).
1953 Nash 520

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 127501 155727
Rambler DC 9001 12299
Statesman K 563501 615291
Statesman KC 43001 47173
Ambassador R 692101 721686
Ambassador RC 19001 21984

Powertrains
Compression
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador
184 CID Super Flying Scot, 1-bbl., 7.25:1 85 3-speed manual S - -
L-head, 6-cyl. Overdrive $104 - -
195.6 CID Powerflyte, 1-bbl., 7.0:1 100* 3-speed manual - S -
L-head, 6-cyl. Overdrive - $104 -
Dual-Range Hydra-Matic $179* $179 -
252.6 CID Super Jetfire, 1-bbl., 7.3:1 120 3-speed manual - - S
L-head, 6-cyl. Overdrive - - $112
Dual-Range Hydra-Matic - - $179
252.6 CID LeMans Dual Jetfire, 2-bbl., 8.0:1 140 3-speed manual - - $
L-head, 6-cyl. Overdrive - - $
Dual-Range Hydra-Matic - - $
*Horsepower rating is 90 on Rambler with Dual-Range Hydra-Matic.

Major Options Paint Colors

Rambler Statesman Ambassador Code
Weather-Eye conditioned
air system heater and Black P1
defroster S $ $ Cruiser Gray P19
Radio and antenna $89* $89 $89 Sea Mist Gray P20
Air-liner reclining seats $11* $11* $11* Champagne Ivory P23
Twin bed seat mattress $33 $33 $33 Willow Green P37
Electric clock $17* $17* $17* Sky Line Blue P40
Solex tinted glass Autumn Rust Metallic P42
(windshield only) $19 $19 $19 Anniversary Gold Metallic (Two-tone only) P43
Power steering - - $192 Caribbean Blue Metallic (Two-tone only) P44
Power brakes - - $ Hunter Green P45
Turn signals $16* $16* $16* Village Green Metallic P46
Full wheel covers $17* $17* $17* Pingree Blue P47
White sidewall tires $ $ $ Horizon Blue Metallic P48
University Maroon P49
*Standard on Custom models. Dawn Gray Metallic P50
Options common to most models. (= Not Available, S = Standard Spanish Red P51
equipment) Items may be standard equipment, optional at different Cruiser Gray over Sea Mist Gray P20A19
pricing, or unavailable on certain body styles. This chart is only a Hunter Green over Willow Green P37A45
guide. Willow Green over Hunter Green P45A37
Sky Line Blue over Pingree Blue P47A40
Pingree Blue over Sky Line Blue P40A47
Autumn Rust Metallic over Champagne Ivory P23A42
Black over Champagne Ivory P23A1
Anniversary Gold Metallic over Champagne Ivory P23A43
Autumn Rust Metallic over Dawn Gray Metallic P50A42
Spanish Red over Black P1A51
Black over Spanish Red P51A1
Spanish Red over Sea Mist Gray P20A51
Champagne Ivory over Caribbean Blue Metallic P44A23
 521 1953 Nash

Rambler
Presenting Pinin Farinas latest. The Exciting New
1953 Nash Rambler! The car designed for todays traffic.

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1955.
Wheelbase 100.0"
Percentage of divisions sales volume: 36.16%.
Length 185.4"
Primary competition: Allstate, Henry J, and Willys Aero. Width 73.5"
Notable changes: Completely restyled. Height 59.0"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom front 44.0"
covering with front carpeted inserts, stainless steel front window sur- Legroom rear 37.5"
round, stainless steel full-length lower body molding, and 5.90 15 Headroom front 36.5"
BSW tires. Custom adds: Custom steering wheel, reclining front seats, Headroom rear 35.5"
courtesy lights, electric clock, radio, full wheel covers, and 6.40 15 Cargo capacity (cu. ft.) NA
BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5314 $2,003 0.00% 2555 1,114 -62.49%
Rambler Custom 2-Door Country Club Hardtop,
5-p.
Rambler Custom 2-Door Convertible Landau,
5327 $2,125 +1.48% 2550 15,255 -40.84% 1
5-p.
Rambler Custom 2-Door Station Wagon, 5-p.
5321
5324
$2,150
$2,119
+1.46%
0.00%
2590
2570
3,284
10,598
+5.66%
-46.71%
9
TOTALS Avg. Price $2,084 +0.74% Production 30,251 -41.55% 5
3
Statesman
Announcing Pinin Farinas latest masterpiece!
The Nash Statesman! Most beautiful cars of our time.

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 47.14%.
Length 202.3"
Primary competition: Buick Special, Dodge Coronet, Hudson Wasp, Width 78.0"
Kaiser Carolina, Mercury Monterey, Oldsmobile 88, Pontiac Chieftain, Height 61.8"
and Studebaker Commander. Legroom front 41.5"
Notable changes: Minor trim and detail changes. Legroom rear 37.4"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, front Headroom rear 36.0"
door armrests, wind-up clock, stainless steel window surrounds, stain- Cargo capacity (cu. ft.) NA
less steel beltline molding, stainless steel full-length lower body mold- Fuel capacity (gals.) 20.0
ing, small hubcaps, and 6.70 15 BSW tires. Custom adds: Cloth
two-tone upholstery, foam seat cushions, electric clock, turn signals,
rocker panel moldings, and full wheel covers.
1953 Nash 522

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman Super 2-Door Sedan, 6-p. 5346 $2,143 -0.05% 3025 7,999 +17.72%
Statesman Super 4-Door Sedan, 6-p. 5345 $2,178 0.00% 3045 28,445 +4.18%
Statesman Custom 2-Door Sedan, 6-p. 5356 $2,310 0.00% 3050 1,329 -29.01%
Statesman Custom 2-Door Country Club
Hardtop, 5-p. 5357 $2,433 0.00% 3095 7,025 +708.40%
Statesman Custom 4-Door Sedan, 6-p. 5355 $2,332 0.00% 3070 11,476 -15.99%
TOTALS Avg. Price $2,279 0.00% Production 56,274 +11.43%

Ambassador
Announcing Pinin Farinas latest masterpiece!
The Nash Ambassador! Most beautiful cars of our time.

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 27.52%.
Length 209.3"
Primary competition: Buick Super, Chrysler Windsor, DeSoto Power- Width 78.0"
master, Hudson Super Wasp, Kaiser Manhattan, and Oldsmobile Height 62.3"
Super 88. Legroom front 41.5"
Notable changes: Minor trim and detail changes. Legroom rear 37.4"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, front Headroom rear 36.0"
door armrests, wind-up clock, stainless steel window surrounds, stain- Cargo capacity (cu. ft.) NA
less steel beltline molding, stainless steel full-length lower body mold- Fuel capacity (gals.) 20.0
ing, small hubcaps, and 7.10 15 BSW tires. Custom adds: Cloth two-
tone upholstery, foam seat cushions, custom steering wheel, electric
clock, turn signals, rocker panel moldings, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 5366 $2,521 0.00% 3410 1,273 -31.96%
Ambassador Super 4-Door Sedan, 6-p. 5365 $2,557 0.00% 3430 12,489 -25.83%
Ambassador Custom 2-Door Sedan, 6-p. 5376 $2,695 0.00% 3450 428 -63.67%
Ambassador Custom 2-Door Country Club
Hardtop, 5-p. 5377 $2,829 0.00% 3550 6,438 +424.27%
Ambassador Custom 4-Door Sedan, 6-p. 5375 $2,716 0.00% 3480 12,222 -37.60%
TOTALS Avg. Price $2,664 0.00% Production 32,850 -19.29%
 523 1953 Oldsmobile

OLDSMOBILE
Oldsmobile for 1953. The new ruling power of the road!

New features were the highlight of the 53 Oldsmo- duction version of the GM Motorama show car, the Fiesta,
bile. The general styling remained more or less consistent all gave a glimpse of the upcoming 1954 styling. The Fi-
with the prior year, but that didnt mean there were not sig- esta, based on the 98 series, was a glamorous-looking con-
nificant changes to the cars. A lot of effort was spent on de- vertible, sharing some of the exclusive features found on the
veloping the new features and creature comforts that the limited edition 1953 Buick Skylark and Cadillac Eldorado
buying public would soon demand in their cars. To power convertibles, such as a wraparound windshield and a low-
this convenience, Oldsmobile was among the first Ameri- ered beltline. Unlike the Fiestas siblings, it would be a one-
can manufacturers to install 12-volt electrical systems in all year-only model, and the rarest of the three 1953 models.
of their cars. With the higher voltage more electrically op- The new grille used the same style of upper bar, but
erated equipment could be added without sacrificing power the center horizontal bar was again slightly enlarged, and
or safety. Items such as the new Autronic-Eye automatic now imprinted with the name Oldsmobile in block letters
headlamp dimmer and electrically powered (as opposed to across it. At the ends of the center bar were modified
hydraulically operated) windows, convertible tops and bumper guards, which tilted slightly inward and were
power seat adjustments were among the features to benefit capped with a large oval pod on top, which also marked
from the higher voltage system. each end of the center bar. Parking lights were now round
Under the hood and trunk lid were other new fea-
tures. The Rocket engine soldiered on for a final season
units that appeared to be separate from the headlight bezel,
but were actually still a part of it. Bodyside trim was toned
1
with significant improvements, foremost being a new
Quadri-Jet 4-barrel carburetor. Combined with a higher
down considerably. Front fender and door moldings con-
tinued as before, but the trim on the leading edge of the
9
compression ratio, this boosted horsepower to 165 @ 3600 rear quarter was changed. The DeLuxe 88 used a basic for- 5
rpm, and the engine was standard on the Super 88 and
Ninety-Eight series. Also under the hood was a newly avail-
ward slanting chrome gravel guard, topped with a trim piece
running straight to the back, ending just short of the
3
able Pedal Ease power brake system, joining the highly backup lights mounted directly below the taillights. Super
popular power steering system introduced in 1952. A 88 models added a piece of trim which curved up from the
unique situation caused by a fire at the GM Hydra-Matic back edge of the gravel shield and ended at the dip in the
factory caused both Oldsmobile and Pontiac to temporar- beltline crease. Ninety-Eight models had a similar piece,
ily offer Buick Dynaflow transmissions as an alternative but the top piece did not connect with the gravel shield as
automatic transmission. on the Super 88. The upper trim piece and the top of the
Finding its way into both the engine compartment gravel shield created a V shaped area which contained
and the trunk area was the new Frigidaire car conditioner the series designations for each series 88 for the Super
air conditioning system. This was one of the original, more 88, and Ninety Eight, written in script, for the 98.
complicated systems, which placed the condenser and com- Ninety-Eight series cars also carried a gravel shield exten-
pressor under the hood, and the cooling unit and fans in sion that covered the bottom edge of the rear fender skirts,
the trunk. From the trunk, clear plastic tubing with up to and a full-length rocker panel molding.
1500 tiny perforations extended from rear to front just Inside the cars an all-new instrument panel design fea-
above the windows, releasing the cooled air evenly through- tured two round pods, one ahead of the driver containing
out the passenger compartment. This type of system, em- the circular speedometer surrounded by gauges, and an-
ployed by many companies in the early years of automo- other on the passenger side containing the clock and radio
tive air conditioning systems, would quickly be replaced speaker. A Safety-Padded instrument panel was available
by units completely contained in the engine compartment on 98 series models, consisting of foam rubber padding
and utilizing the heating ductwork to deliver the air. covered with vinyl to provide extra safety and reduce sun
Though styling did not change greatly, a new grille glare. New fabrics, colors and patterns completed the new
arrangement, updated bodyside trim, and a limited-pro- look.
1953 Oldsmobile 524

98 2-Door Convertible

98 2-Door Holiday Hardtop

DeLuxe 88 4-Door Sedan Super 88 2-Door Holiday Hardtop

Model year production: 334,462, up 56.72% from 1952. Serial number identification: Located on left front door
Domestic market share: 5.49% (6th place). hinge pillar. Eight to nine digit code read as follows: 1st two
Base price range: $2,262 to $5,715. digits indicate year: 53. Third digit indicates series as fol-
Oldsmobile average base price: $2,972, up 13.57%. lows: 7 = DeLuxe 88, 8 = Super 88, and 9 = 98. Fourth
Introduction date: December 1952. digit indicates assembly plant code from above, followed by
Assembly plants: Atlanta, GA (A); Framingham, MA (B); sequential number by plant and series with beginning num-
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS ber of 1001, and ending number as follows in the chart
(K); Linden, NJ (L); Lansing, MI (M); and Wilmington, below.
DE (W).

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Wilmington
88 3184 3254 3028 4613 3317 19106 3298
Super 88 13333 11410 17946 24976 15787 107336 16346
98 7826 6610 9887 13956 10234 49567 9034

Powertrains
Compression
Engine Ratio Gross HP Transmission DeLuxe 88 Super 88 98 98 Fiesta
303.7 CID Rocket, 2-bbl., OHV, V8 8.0:1 150 3-speed manual S - - -
Dynaflow Drive $193 - - -
Hydra-Matic Drive $178 - - -
303.7 CID Rocket, 4-bbl., OHV, V8 8.0:1 165 3-speed manual - S S -
Dynaflow Drive - $193 $193 -
Hydra-Matic Drive - $178 $178 S

Major Options
DeLuxe 88 Super 88 98 98 Fiesta
DeLuxe condition-air heater and defroster $79 $79 $79 S
Frigidaire air conditioning* $550 $550 $550 -
DeLuxe radio $100 $100 $100 -
Signal seeking radio $129 $129 $129 S
Autronic-Eye headlamp dimmer $50 $50 $50 S
Power window and front seat controls $131 $131 $131 S
Tinted glass $30 $30 $30 S
Safety padded instrument panel - - $15 S
Power steering $177 $177 $177 S
 525 1953 Oldsmobile
DeLuxe 88 Super 88 98 98 Fiesta
Power brakes $33 $33 $33 S
Rear fender skirts - S S S
DeLuxe wheel trim rings $12 $12 S S
Whitewall tires $36 $36 $36 S
*Not available on convertibles.
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
Black 10 Mist Gray Metallic 50
Agate Red 20 Black over Mist Gray Metallic 50-10
Black over Agate Red 20-10 Glade Green Metallic over Mist Gray Metallic 50-32
Polar White over Agate Red 20-60 Baltic Blue Metallic over Mist Gray Metallic 50-42
Etna Maroon Metallic 21 Pearl Gray Metallic over Mist Gray Metallic 50-51
Fern Green Metallic 30 Pearl Gray Metallic 51
Black over Fern Green Metallic 30-10 Black over Pearl Gray Metallic 51-10
Cove Green Metallic over Fern Green Metallic 30-31 Mist Gray Metallic over Pearl Gray Metallic 51-50
Glade Green Metallic over Fern Green Metallic 30-32 Polar White over Pearl Gray Metallic 51-60
Polar White over Fern Green Metallic 30-60 Polar White 60
Cove Green Metallic 31 Fern Green Metallic over Polar White 60-30
Black over Cove Green Metallic 31-10 Cove Green Metallic over Polar White 60-31
Fern Green Metallic over Cove Green Metallic 31-30 Glade Green Metallic over Polar White 60-32
Glade Green Metallic over Cove Green Metallic 31-32 Acacia Blue Metallic over Polar White 60-40
Polar White over Cove Green Metallic 31-60 Cadet Blue Metallic over Polar White 60-41
Glade Green Metallic
Fern Green Metallic over Glade Green Metallic
32
32-30
Baltic Blue Metallic over Polar White
Pearl Gray Metallic over Polar White
60-42
60-51 1
Cove Green Metallic over Glade Green Metallic
Polar White over Glade Green Metallic
32-31
32-60
Burma Brown Metallic over Polar White
Royal Marine over Polar White
60-63
60-70 9
Acacia Blue
Black over Acacia Blue Metallic
40
40-10
Regal Turquoise Metallic over Polar White
Lotus Cream
60-71
61
5
Cadet Blue Metallic over Acacia Blue Metallic
Baltic Blue Metallic over Acacia Blue Metallic
40-41
40-42
Burma Brown Metallic over Lotus Cream
Monica Tan
61-63
62
3
Polar White over Acacia Blue Metallic 40-60 Black over Monica Tan 62-10
Cadet Blue Metallic 41 Burma Brown Metallic over Monica Tan 62-63
Black over Cadet Blue Metallic 41-10 Royal Marine 70
Acacia Blue Metallic over Cadet Blue Metallic 41-40 Mist Gray Metallic over Royal Marine 70-50
Baltic Blue Metallic over Cadet Blue Metallic 41-42 Polar White over Royal Marine 70-60
Polar White over Cadet Blue Metallic 41-60 Regal Turquoise Metallic 71
Baltic Blue Metallic 42 Black over Regal Turquoise Metallic 71-10
Acacia Blue Metallic over Baltic Blue Metallic 42-40 Polar White over Regal Turquoise Metallic 71-60
Cadet Blue Metallic over Baltic Blue Metallic 42-41 Royal Marine over Regal Turquoise Metallic 71-70
Polar White over Baltic Blue Metallic 42-60

DeLuxe 88
Practical economical fashionable.

Nameplate year of origin: 1952 (88 series started 1949). Measurements

Current bodystyle lifespan: 1952 through 1953.
Wheelbase 120.0"
Percentage of divisions sales volume: 9.81%.
Length 204.0"
Primary competition: Buick Special, Hudson Wasp, Kaiser Carolina, Width 76.7"
Mercury Custom, Nash Statesman, Pontiac Chieftain, and Studebaker Height 63.7"
Commander. Legroom front 42.5"
Notable changes: Trim and detail changes. Legroom rear 41.8"
1953 Oldsmobile 526

Major standard equipment: Two-tone cloth upholstery, rubber floor Measurements (cont.)
mats, electric clock, lined luggage compartment, front and rear fender
Headroom front 35.5"
stainless trim, chrome rear fender gravel shield, and 7.60 15 BSW
Headroom rear 35.1"
tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 18.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
DeLuxe 88 2-Door Sedan, 6-p. 3611 $2,262 +0.71% 3603 12,400 +93.69%
DeLuxe 88 4-Door Sedan, 6-p. 3669 $2,327 +0.69% 3642 20,400 +67.01%
TOTALS Avg. price $2,295 +0.70% Production 32,800 +76.18%

Super 88
The Big Feature car the power car of the year!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1951 through 1953.
Wheelbase 120.0"
Percentage of divisions sales volume: 60.20%.
Length 204.0"
Primary competition: DeSoto Powermaster, Hudson Super Wasp, Kaiser Width 76.7"
DeLuxe, and Nash Ambassador. Height 63.7"
Notable changes: Trim and detail changes. Legroom front 42.5"
Major standard equipment: Nylon cloth upholstery (leather trim also of- Legroom rear 41.8"
fered), rubber floor mats, dual rear courtesy lights, electric clock, lined Headroom front 35.5"
luggage compartment, front and rear fender stainless trim, chrome rear Headroom rear 35.1"
fender gravel shield, and 7.60 15 BSW tires. Convertible adds: Leather Cargo capacity (cu. ft.) NA
interior, power front seat, power windows, and power top. Fuel capacity (gals.) 18.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 88 2-Door Sedan, 6-p. 3611D $2,395 +0.67% 3628 36,824 +47.51%
Super 88 2-Door Holiday Hardtop, 6-p. 3637D $2,673 +0.68% 3661 36,881 +133.76%
Super 88 2-Door Convertible, 6-p. 3667DX $2,853 +0.71% 3905 8,310 +60.98%
Super 88 4-Door Sedan, 6-p. 3669D $2,462 +0.70% 3673 119,317 +68.99%
TOTALS Avg. price $2,596 +2.67% Production 201,332 +69.82%

98
Here is the finest Oldsmobile ever built a true Classic for 1953!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1950 through 1953.
Wheelbase 124.0"
Percentage of divisions sales volume: 30.00%.
Length 215.0"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, Hudson Width 76.7"
Hornet, Kaiser Manhattan, and Packard Clipper DeLuxe. Height 63.7"
Notable changes: Trim and detail changes. New Fiesta sub-series. Legroom front 42.5"
 527 1953 Packard

Major standard equipment: Broadcloth, gabardine or leather uphol- Measurements (cont.)

stery, front and rear seat center armrest, full floor carpeting, electric
Legroom rear 42.8"
clock, rear fender stainless trim, rear fender gravel guard, rear fender
Headroom front 35.6"
skirts, lined luggage compartment, and 7.60 15 BSW tires. Holiday Headroom rear 35.1"
adds: Power windows and front seat adjustment. Convertible adds: Cargo capacity (cu. ft.) NA
Leather interior, power top, and 8.00 15 BSW tires. Fiesta adds: Spe- Fuel capacity (gals.) 18.0
cific interior trim, padded instrument panel, power steering, power
brakes, signal seeking radio, Autronic-Eye headlamp dimmer, tinted
glass, full wheel covers, and 8.00 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 6-p. 3037DX $3,022 +0.70% 3893 27,920 +97.31%
98 2-Door Convertible, 6-p. 3067DX $3,229 +0.69% 4119 7,521 +112.22%
98 4-Door Sedan, 6-p. 3069D $2,786 +0.69% 3779 64,431 +10.04%
98 Fiesta 2-Door Convertible, 6-p. 3067SDX $5,715 NEW 4453 458 NEW
TOTALS Avg. price $3,688 +23.28% Production 100,330 +31.59%

PACK ARD 1
9
Americas most exciting car! Packard. Ask the Man who owns one!
5
Trim and styling updates graced the new 26th series New models included a Clipper Special sub-series
3
Packards for 1953, still utilizing the 1951 body design. En- consisting of a 2-Door Sportster coupe. In the mid-range
gine and transmission choices continued as before, with Cavalier series, a new specialty convertible named the
upgrades in horsepower in all series. The top line engine Caribbean bore special sheetmetal without the rear fender
added a 4-barrel carburetor for improved performance, a bulge, but with a beltline dip at the rear side window and
feature that was somewhat unusual on a straight-eight en- an overall lower stance. The sporty convertible, based on
gine. the popular Pan American show car of 1952, was a worthy
New series designations were put in place for 1953, be- competitor for the equally new Buick Skylark and Cadillac
ginning with the re-instated Clipper series replacing the Eldorado, both of which were based on recent GM Mo-
Series 200. The newly christened Cavalier replaced both the torama show cars. The Patrician series added a formal sedan
Series 250 and 300, although it kept the 2-door models of and two limousines in what was called the Executive sub-
the old 250 series within a separate sub-series, known as series. The limousines carried bodies built by Henney
simply the Packard line. The Patrician 400 dropped the coachbuilders.
400 suffix, and also added a sub-series of Executive sedan As for the trim updates, the new grille consisted of a
and limousine models. Packard made a concerted effort to top bar similar to the previous design with traces of the old
separate the Clipper models from the rest of the Packard ox-yoke design still remaining. Within this opening was
line, hoping to put the Clipper into the Buick and Chrysler a thinner bar which paralleled the top bar, extended fully
price range, while getting the regular Packard line back into across the front and wrapped around the front fenders, end-
competition with Cadillac, Imperial and Lincoln. The av- ing at the front wheel opening. Within each end of the
erage base price of a 1953 Packard jumped nearly $1,100 grille opening, on the center bar, was mounted a round
over 1952, with nearly all of the upward movement caused parking lamp. A small vertical bar connected the top bar
by the new specialty models, including the Caribbean and with the bar below, and a Packard crest was placed on the
Executive sedans. top bar at the junction of the vertical bar. A jet style hood
1953 Packard 528
ornament returned on lower priced Clipper series, and a The Series 2631 models, consisting of the convertible
swan type ornament on higher priced Packard models. The and Mayfair hardtop, used trim similar to the Clipper
clear exception was the Caribbean, which used a wide slot, DeLuxe, but added the three Ventiports below the rear
or hood scoop, air inlet for a sportier look. trim. The Caribbean convertible, which was technically in
Exterior trim changes helped create a new look along the same 2631 series, wore only wheel opening and rocker
the bodysides. Clippers continued to use the barbed tip front panel moldings, with no other body side trim. The Cava-
fender and door trim that ended midway through the door, lier Sedan and Patrician series bodyside trim had a short
as seen on 51 and 52 models. However, for 53, a rear quar- trim piece over the front wheel opening, ending at the back
ter panel molding, set at a slightly lower level and ending at edge of the front fender. From the middle of this trim a
the apex of the curved feature line created by the front edge wider piece angled down a foot or so, where it met a mold-
of the rear fender, was added. On Clipper DeLuxe models, ing that ran from that point straight back to the rear
the two trim pieces were connected, with a wider chrome bumper. The Cavalier and Patrician also used the fishtail
piece bearing the Packard crest. The DeLuxe also added a trim.
small chrome fin-type ornament to the top of the rear quar-
ter panel, which Packard called the fishtail.

Clipper DeLuxe 4-Door Touring Sedan

Caribbean 2-Door Convertible Clipper DeLuxe 2-Door Club Sedan interior

Model year production: 89,730, up 28.92% from 1952. Assembly plants: Detroit, MI.
Domestic market share: 1.47% (14th place). Serial number identification: Seven-digit code located on
Base price range: $2,544 to $7,100. left side of cowl under hood, and read as follows: First digit
Packard average base price: $4,067, up 36.11%. is L. Second through seventh digits are engine/serial num-
Introduction date: November 1952; Caribbean introduced Jan- bers as follow in chart below.
uary 1953, and Executive limousine introduced March 1953.

Serial Numbers by Series

Series Beginning Ending
Clipper 200000 233778
Clipper Special and DeLuxe 300000 330920
Cavalier and Series 2631 400000 418552
Patrician and Series 2626 600000 607829

Powertrains
Compression Series Serie Series 2602,
Engine Ratio Gross HP Transmission 2601 2611 2631 & 2626 Patrician
288 CID, 2-bbl., L-head, 8-cyl. 7.7:1 150 3-speed manual S - - -
Overdrive $110 - - -
Ultramatic Drive $199 - - -
327 CID Thunderbolt, 2-bbl., 8.0:1 160 3-speed manual - S - -
L-head, 8-cyl. Overdrive - $110 - -
Ultramatic Drive - $199 - -
327 CID Thunderbolt, 4-bbl., 8.0:1 180 3-speed manual - - S -
L-head, 8-cyl. Overdrive - - $110 -
Ultramatic Drive - - $199 S
 529 1953 Packard

Major Options
Clipper Clipper Series Executive
Clipper DeLuxe Special Cavalier 2631 Caribbean Patrician sedans
Heater and defroster $80 $80 $80 $80 $80 S $80 $80
Air conditioning - - - - - - $625 $625
Radio with antenna $97 $97 $97 $97 $97 S $97 $97
Signal-seeking radio $118 $118 $118 $118 $118 $21 $118 $118
Solex tinted glass $45 $45 $45 $45 $45 $45 $45 $45
Full-leather interior $153 $153 $153 $153 $153 S $153 -
Power windows and front seat $153 $153 $153 $153 $153 S $153 $153
Power steering $195 $195 $195 $195 $195 S $195 $195
Easamatic power brakes $39 $39 $39 $39 $39 S $39 $39
Fender skirts $21 $21 $21 S $21 S S S
Pelican hood ornament $13 $13 $13 S $13 S S S
Wheel trim rings $16 S S - - - - -
Full wheel covers $ $ $ S S * S S
White sidewall tires $30 $30 $30 $33 $33 S $33 $33
*Chrome wire wheels are standard.
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Regimental Gray Metallic A Turquoise Blue S
Meridian Blue Metallic B Packard Ivory T
Polaris Blue
Carolina Cream
C
D
Black
Regimental Gray Metallic over Dresden Gray Metallic
X
AF*
1
Dresden Gray Metallic
Yosemite Blue Metallic
F
H
Meridian Blue Metallic over Yosemite Blue Metallic
Yosemite Blue Metallic over Packard Ivory
BH*
HT*
9
Galahad Green Metallic
Sunset Red Metallic
K
L
Galahad Green Metallic over Orchard Green
Sunset Red Metallic over Topeka Tan
KO*
LM*
5
Topeka Tan
Orchard Green
M
O
Sunset Red Metallic over Packard Ivory
Packard Ivory over Polaris Blue
LT*
TC*
3
*Two-tone color combinations available at $20 extra.

Clipper
Big car value at medium car cost!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 71.19%.
Length 213.1"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Width 77.8"
Firedome, Hudson Hornet, Kaiser Manhattan, Nash Ambassador, and Height 62.8"
Oldsmobile 98. Legroom front 43.8"
Notable changes: Trim and detail changes. Legroom rear 41.5"
Major standard equipment: Broadcloth interior trim, full floor cover- Headroom front 36.0"
ing, stainless front fender, front door, and beltline molding, front and Headroom rear 35.2"
rear window surround moldings, hood ornament, front and rear Cargo capacity (cu. ft.) 30.5
bumper guards, rear fender skirts, small hubcaps, and 7.60 15 BSW Fuel capacity (gals.) 20.0
tires. Special adds: Electric clock, glove box light, and turn signals.
DeLuxe adds: Additional interior trim appointments, full-length body
side molding, rear fender tip molding, and wheel trim rings.
1953 Packard 530

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Clipper 2-Door Club Sedan, 6-p. 2695 $2,544 +2.79% 3700 6,370 NA*
Clipper 4-Door Touring Sedan, 6-p. 2692 $2,598 +2.77% 3730 23,126 NA*
Clipper 2-Door Sportster Coupe, 6-p. 2697 $2,805 NEW 3720 3,671 NEW
Clipper DeLuxe 2-Door Club Sedan, 6-p. 2665 $2,691 +2.63% 3720 4,678 NA*
Clipper DeLuxe 4-Door Sedan, 6-p. 2662 $2,745 +2.62% 3760 26,037 NA*
TOTALS Avg. Price $2,677 +3.95% Production 63,882 +18.92%
*Change from LY is not available due to production not being kept by model in 1952.

Cavalier
Ask the man who owns one!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 12.03%.
Length 218.2"
Primary competition: Buick Roadmaster and Chrysler New Yorker. Width 77.8"
Notable changes: Trim and detail changes. Height 62.9"
Major standard equipment: Leather and cloth interior trim, full floor Legroom front 43.8"
covering, electric clock, stainless full-length bodyside molding, front Legroom rear 46.5"
and rear window surround moldings, hood ornament, rear quarter Headroom front 36.0"
panel tip chrome trim, rear fender skirts, full wheel covers, and 8.00 Headroom rear 35.2"
15 BSW tires. Cargo capacity (cu. ft.) 30.5
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Cavalier 4-Door Sedan, 6-p. 2672 $3,244 +4.85% 3975 10,799 +61.06%
TOTALS Avg. Price $3,244 +4.85% Production 10,799 +61.06%

Packard Series 2631

Modern styling and far more eager power than you will ever use!

and
Caribbean
Introducing ... Americas Smartest Sports Car!

Nameplate year of origin: 1953 (Mayfair and Caribbean). Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 8.27%.
Length 213.1"
 531 1953 Packard

Primary competition: Buick Roadmaster, and Chrysler New Yorker. Measurements (cont.)
Caribbean competition: Buick Skylark and Oldsmobile Fiesta.
Width 77.8"
Notable changes: Trim and detail changes. Caribbean is all-new model.
Height 62.3"
Major standard equipment: Leather and cloth interior trim, full floor Legroom front 43.8"
covering, electric clock, stainless full-length bodyside molding, front Legroom rear 41.5"
and rear window surround moldings, hood ornament, rear quarter Headroom front 36.0"
panel tip chrome trim, rear fender skirts, full wheel covers, and 8.00 Headroom rear 35.2"
15 BSW tires. Convertible adds: Leather and synthetic cloth uphol- Cargo capacity (cu. ft.) 30.5
stery, and power top. Caribbean adds: Leather interior, heater and de- Fuel capacity (gals.) 20.0
froster, power seat and windows, radio, wheel opening moldings,
rocker panel molding, power steering, power brakes, and 8.00 15
WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard 2-Door Mayfair Hardtop Coupe, 6-p. 2677 $3,278 -0.46% 3905 5,150 NA*
Packard 2-Door Convertible, 6-p. 2679 $3,486 +1.04% 4125 1,518 NA*
Packard 2-Door Caribbean Convertible, 6-p. 2678 $5,210 NEW 4265 750 NEW
TOTALS Avg. Price $3,991 +18.38% Production 7,418 +42.63%
*Change from LY is not available due to production not being kept by model in 1952.

Patrician and Executive Sedans 1

Here is everything you ever wanted in a motor car!
9
Nameplate year of origin: 1951. Measurements 5
Current bodystyle lifespan: 1951 through 1954.
Percentage of divisions sales volume: 8.50%. Patrician sedans Executive Sub-series
3
Primary competition: Cadillac Series 60 Special and Wheelbase 127.0" 149.0"
Series 75 Fleetwood, Chrysler Imperial and Crown Length 218.2" 240.2"
Imperial, Kaiser Hardtop Dragon, and Lincoln Capri. Width 77.9" 77.9"
Notable changes: Trim and detail changes. Height 62.9" NA
Major standard equipment: Two-tone Bedford cord, or Legroom front 43.8" NA
cloth and leather interior trim, Wilton full floor Legroom rear 46.5" NA
carpeting, electric clock, non-glare inside rear view Headroom front 36.0" NA
mirror, stainless steel side window and beltline mold- Headroom rear 35.2" NA
ings, front fender and door bodyside molding, lower Cargo capacity (cu. ft.) 30.5 30.5
rear quarter panel molding, three round Ventiport Fuel capacity (gals.) 20.0 20.0
decorations on rear quarter panel, chrome rear quar-
ter gravel shield, Pelican hood ornament, full wheel
covers, and 8.00 15 BSW tires. Eight-passenger
sedans add: Chauffeur divider window in limousine,
8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Patrician 4-Door Sedan, 6-p. 2652 $3,740 -0.72% 4190 7,465 +87.57%
Patrician 4-Door Derham Formal Sedan, 6-p. 2653 $6,531 NEW 4335 25 NEW
Packard Corporate Executive 4-Door Sedan,
8-p. 2651 $6,900 NEW 4650 100 NEW
1953 Plymouth 532
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard Corporate Executive 4-Door Limousine,
8-p. 2650 $7,100 NEW 4720 50 NEW
TOTALS Avg. Price $6,068 +61.08% Production 7,631 +91.97%

PLYMOUTH
The brilliant new Plymouth for 1953 ... the finest car in the low price field!

Plymouth celebrated its 25th anniversary with an all- crossing the bottom of the trunk lid, under the taillight, and
new car. Based on a four inch shorter wheelbase (three extending along the rear fender up to a few inches in front
inches longer for the station wagons), the new car finally of the rear wheel opening. On Cranbrook models, the pro-
gained flush rear quarters, which gave the car a longer over- trusions on both front and rear fenders were trimmed in
all appearance though it was actually shorter overall. Under stainless steel.
the hood, a slight horsepower increase to 100 was created Greenhouse area features included new one-piece
through a slight compression increase. Also, a new Hy- curved windshields, thinner pillars, and a reverse-canted
Drive semi-automatic transmission became available rear side window on all closed models. Another feature of
midyear. the closed models was a wraparound rear window. Sedans
A lowered hood and fender line and a large horizon- and coupes used a one-piece design, while the Belvedere
tal grille bar led the new appearance. The actual grille open- hardtop used a three-piece style. Interiors were upgraded
ing was lined with a chrome surround. The large horizon- with nicer fabrics and more color choices, continuing Ply-
tal bar drew attention to the grille area with nine vertical mouths tradition of using two-tone combinations.
chrome strips, and rectangular parking lamps as the bar Model changes included the entry-priced Concord
passed under the headlights. Between the five center strips being discontinued. It was essentially folded into the Cam-
was stainless covering on the bar. The bumped out pro- bridge line, with the Concord 2-Door Sedan body style
trusion continued from the parking lamps along the fender becoming a casualty. Also, the Savoy station wagon was
topping the wheel opening, and ending at the back edge of moved to the Cranbrook series.
the fender. A similar body bump was found at the rear

Cranbrook 2-Door Savoy Station Wagon

Cranbrook 2-Door Convertible
Cranbrook 2-Door Belvedere Hardtop
 533 1953 Plymouth

Model year production: 649,608, up 58.08% from 1952. Serial number identification: Located on left front door
Domestic market share: 10.66% (3rd place). hinge pillar. P-24 series: Eight digit code as follows De-
Base price range: $1,618 to $2,220. troit, 13070001 to 13505308; Evansville, 20520001 to
Plymouth average base price: $1,931, down 1.65%. 20657000; Los Angeles, 25136001 to 25161846; San Lean-
Introduction date: November 20, 1952. dro, 25560001 to 25588345.
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles,
CA; and San Leandro, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.1:1 100 3-speed manual S
Automatic overdrive $98
Hy-Drive semi-automatic $146

Major Options Paint Colors

Cambridge Cranbrook Code
Heater and defroster $45 $45 Black 601
Radio $100 $100 Valencia Blue 605
Electric clock $ S Coronado Blue Metallic 607
Solex tinted glass $35 $35 Monterey Green 620
Windshield washers $11 $11 Cactus Green Metallic 622
Full wheel covers $ $ Cortez Gray 635
Wire wheel covers
Chrome wire wheels
$99
$293
$99
$293
Pecos Gray
Suede
636
645
1
White sidewall tires $ $ Sonora Bronze Metallic
Toreador Red
646
661
9
Options common to most models. (S = Standard
equipment) Items may be standard equipment, op- Plaza Maroon Metallic
Patio Cream
662
665
5
tional at different pricing, or unavailable on certain
body styles. This chart is only a guide. Black over Pecos Gray 670 3
Valencia Blue over Cortez Gray 671
Coronado Blue Metallic over Cortez Gray 672
Monterey Green over Cactus Green Metallic 673
Cactus Green Metallic over Monterey Green 674
Cortez Gray over Valencia Blue 675
Cortez Gray over Coronado Blue Metallic 676
Cortez Gray over Plaza Maroon Metallic 677
Pecos Gray over Black 678
Suede over Sonora Bronze Metallic 679
Sonora Bronze Metallic over Suede 680
Plaza Maroon Metallic over Cortez Gray 681

Cambridge
Value far beyond the price.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 114.0"
Percentage of divisions sales volume: 31.09%.
Length 189.2"
Primary competition: Chevrolet 210 DeLuxe, Ford Mainline and Stude- Width 73.4"
baker Champion Custom. Height 61.8"
Notable changes: Completely redesigned. Legroom front 44.5"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom rear 42.6"
1953 Plymouth 534

covering, electric clock, black rubber windshield surround, small hub- Measurements (cont.)
caps, and 6.70 15 BSW tires.
Headroom front 37.4"
Headroom rear 36.8"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Cambridge 2-Door Business Coupe, 3-p. P24 $1,618 NEW 2888 6,975 NEW
Cambridge 2-Door Club Sedan, 6-p. P24 $1,727 NEW 2943 57,850 NEW
Cambridge 4-Door Sedan, 6-p. P24 $1,765 -2.54% 2983 93,585 NA*
Cambridge 2-Door Suburban Station Wagon, 6-p. P24 $2,064 NEW 3129 43,545 NEW
TOTALS Avg. Price $1,794 +0.06% Production 201,955 +61.83%
*Comparison not available due to model year production totals for 19511952 being combined.

Cranbrook
The most truly balanced car in the low price field.

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 114.0"
Percentage of divisions sales volume: 68.91%.
Length 189.2"
Primary competition: Chevrolet Bel Air, Ford Customline, Hudson Jet, Width 73.4"
and Studebaker Champion DeLuxe. Height 61.8"
Notable changes: Completely redesigned. Legroom front 44.5"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom rear 42.6"
covering, electric clock, stainless steel windshield and rear window sur- Headroom front 37.4"
round, stainless steel front and rear fender and beltline moldings, Headroom rear 36.8"
chrome rear fender gravel shield, small hubcaps, and 6.70 15 BSW Cargo capacity (cu. ft.) NA
tires. Convertible adds: Vinyl interior trim and power top. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Cranbrook 2-Door Club Coupe, 6-p. P24 $1,843 -1.44% 2971 92,102 NA*
Cranbrook 2-Door Belvedere Hardtop, 6-p. P24 $2,064 -6.22% 3027 35,945 NA*
Cranbrook 2-Door Convertible, 6-p. P24 $2,220 -4.02% 3193 6,301 NA*
Cranbrook 4-Door Sedan, 6-p. P24 $1,873 -1.47% 3023 301,216 NA*
Cranbrook 2-Door Savoy Station Wagon, 6-p. P24 $2,207 NEW 3170 12,089 NEW
TOTALS Avg. Price $2,041 -1.44% Production 447,653 +88.44%
*Comparison not available due to model year production totals for 19511952 being combined.
 535 1953 Pontiac

PONTIAC
The new 1953 Dual-Streak Pontiac! Dollar for dollar you cant beat a Pontiac!

All-new Pontiacs arrived in showrooms for 1953. consisted of a short front fender molding with Pontiac
While still bearing some resemblance to their immediate script above it.
predecessors, they had changed in nearly every respect. Interiors were given a big upgrade with all-new in-
Most obvious were the increased size, new rooflines, and strument panels and more upholstery color choices. The in-
the first hints of a tailfin. As in the past few years, the new strument panel was somewhat similar to the outgoing de-
design GM A-body was shared with Chevrolet, as was most sign in that the round radio speaker with clock inset design
apparent in the roofline. was still used, but now it was moved to a position just right
Under the new cars, the wheelbase grew by 2 inches, of center, giving a slightly lopsided look to the dashboard.
allowing for an equivalent amount of additional rear seat- The effect was exaggerated somewhat by a large area of
ing space. Although the car was still the same overall length chrome surrounding the speedometer and gauges, and then
as the prior year, the raised rear quarter and decklid lines carrying over to the round grille. But the passenger side had
allowed usable trunk space to remain similar despite the no chrome, and seemed incomplete.
greater wheelbase. Styling at the front featured a grille sim- Power steering was a new optional feature, and Pon-
ilar to that of the 1952 models, though the slanting bars tiac was among the first in its price class to offer it. Oth-
from the center horizontal grille bar now were canted in the erwise, few changes were seen in the powertrain again this
opposite directions. Also the simulated slots on the top
grille bar in 52 were moved to the bottom grille bar for 53.
year. Another slight increase in horsepower was given to the
6-cylinder, as its sales were waning, and its days were num-
1
Parking lamps were now a fully enclosed part of the lower bered. As mentioned in the 1953 introduction, a fire in the 9
grille ends, and oversized headlamp bezels capped off the GM Hydra-Matic plant caused the supply of automatic
new look. transmissions for Pontiac and its sister divisions to be 5
The Dual-Streak name in the slogan referred to two
different styling characteristics. Foremost were the new
quickly depleted. To prevent lost production time and lost
sales, Chevys proven Powerglide was quickly adapted for
3
dual Silver Streaks, smaller streaks made up of three use with the Pontiac engines. By the time the plant was
chrome strips apiece with black between them, set just off back in operation, however, fewer than 5 percent of 1953
center on each side of the hood and decklid giving the ef- Pontiacs had been equipped with a Powerglide transmis-
fect of Dual Streaks. The second feature was side trim on sion.
the DeLuxe and the newly named Custom which began as The Chieftain continued to be the only series of Pon-
front fender trim and ran about a foot onto the front door. tiac, and was still broken into three sub-series with slight
Aft of the front wheel opening, a larger piece slanted rear- name changes. The base Chieftain was now the Chieftain
ward and down a few inches to the primary molding, which Special, and the former Chieftain Super DeLuxe Catalina
then ran the length of the car to the end of the rear fender. was now the Chieftain Custom Catalina. The only other
The portion of the front fender and door where two pieces model change was the addition of a Chieftain Special 6-pas-
of stainless ran parallel for a few feet was also known as a senger wagon.
Dual Streak. The side trim of the base Chieftain Special

Chieftain DeLuxe 2-Door Catalina Hardtop

Chieftain DeLuxe 4-Door Sedan

1953 Pontiac 536

Pontiac instrument panel

Chieftain Special 2-Door Sedan

Model year production: 418,619, up 54.26% from 1952. on left front door hinge pillar and read as follows: First digit
Domestic market share: 6.88% (5th place). indicates assembly plant code from above. The second digit
Base price range: $1,956 to $2,590. indicates engine installation: 6 for 6-cylinder Series 25 and
Pontiac average base price: $2,273, down 0.62%. 8 for 8-cylinder Series 27. The third digit is a year code:
Introduction date: December 1952. = 1953. Fourth digit indicates transmission attachment: S =
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), Synchromesh 3-speed manual, P = Powerglide, H = Hydra-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Matic. Remaining digits are sequential number by engine
(K); Linden, NJ (L); Pontiac, MI (P); and Wilmington, DE and transmission installation with beginning number of
(W). 1001 and ending number as follows in the chart below. Style
Serial number identification: Eight to ten digit code located number is located on body tag on cowl under hood.

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Wilmington
25 6-cyl. w/3-speed 2888 3115 2691 4543 3799 18925 3496
25 6-cyl. w/Powerglide 1031 1050 1024 1406 1063 1384 1048
25 6-cyl. w/Hydra-Matic 1138 1227 1058 1969 1163 3672 1180
27 8-cyl. w/3-speed 6391 4469 5014 9013 8264 35914 6368
27 8-cyl. w/Powerglide 1892 2782 1990 2993 2680 9950 2463
27 8-cyl. w/Hydra-Matic 25799 28700 19391 48580 30873 117860 28720

Model Year Production by Engine and Transmission

Series/Powerplant Production
25 6-cyl. w/3-speed 33,705
25 6-cyl. w/Powerglide 702
25 6-cyl. w/Hydra-Matic 4,507
27 8-cyl. w/3-speed 68,565
27 8-cyl. w/Powerglide 17,797
27 8-cyl. w/Hydra-Matic 293,343
Total 418,619

Powertrains
Compression
Engine Ratio Gross HP Transmission Chieftain*
239.2 CID, 1-bbl., L-head, 6-cyl. 7.0:1 115 3-speed manual S
Powerglide $178
7.7:1 118 Dual-Range Hydra-Matic $178
248.9 CID, 2-bbl., L-head, 8-cyl. 6.8:1 118 3-speed manual $75
Powerglide $253
7.7:1 122 Dual-Range Hydra-Matic $253
*Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27. Optionally available compression ratio for 3-speed manual equipped cars.
 537 1953 Pontiac

Major Options Paint Colors

Chieftain Code
Heater and defroster $81 Black 5300
Windshield washer $ Caravan Blue Metallic 5301
Seven-tube radio $80 Continental Maroon 5303
Electric clock $ Marathon Gray Metallic 5304
Rear fender skirts $ Milano Ivory 5305
Power steering $177 Santa Fe Red 5306
Di-Noc exterior wood trim Linden Green 5307
(Station wagons) $80 Stardust Blue 5308
Hubcaps $ Cirro Gray 5309
Wheel trim rings $ Spruce Green Metallic 5310
White sidewall tires $ Winona Green Metallic 5311
Options common to most models. Items may
Laurel Green 5312
be standard equipment, optional at different Marathon Gray Metallic over Cirro Gray 5314
pricing, or unavailable on certain models. This Laurel Green over Milano Ivory 5315
chart is only a guide. Spruce Green Metallic over Linden Green 5317
Caravan Blue Metallic over Stardust Blue 5318
Stardust Blue over Cirro Gray 5319
Milano Ivory over Laurel Green 5322

Chieftain
Its new! The Most Beautiful thing on Wheels!
1
Nameplate year of origin: 1949. Measurements
Current bodystyle lifespan: 1953 through 1954.
Cars Wagons
9
Percentage of divisions sales volume: 100%.
Primary competition: Buick Special, Dodge Coronet, Hudson Pace- Wheelbase 122.0" 122.0"
5
maker Custom, Kaiser Virginian Special, Mercury Custom, Nash
Statesman, Oldsmobile 88, and Studebaker Commander.
Length
Width
202.6"
76.6"
202.6"
76.6"
3
Notable changes: Trim and detail changes. Height 63.3" 65.5"
Major standard equipment: Two-tone grey cloth button-back up- Legroom front 42.8" 42.8"
holstery, front and rear rubber floor mat, automatic interior light- Legroom rear 42.7" NA
ing, stainless steel front and rear window trim, beltline molding, Headroom front 36.0" 36.0"
front fender stainless molding, rubber rear fender gravel shield, Headroom rear 35.8" NA
hubcaps, and 7.10 15 BSW tires. 6-passenger station wagon adds: Cargo capacity (cu. ft.) NA NA
Leatherette (vinyl) upholstery and 3-passenger center seat. 8-pas- Fuel capacity (gals.) 20.0 20.0
senger station wagon adds: 2-passenger rear center row and 3-pas-
senger rear seating. DeLuxe models add: Color-coordinated cloth
upholstery, carpeting, DeLuxe steering wheel, full-length body
side stainless and wheel trim rings, belt line molding with dip, and
chrome gravel guard with rear fender extension. DeLuxe station
wagon adds: 3-passenger rear seating. Convertible adds: Cloth and
leather upholstery, power top. Custom adds: Color-coordinated
cloth and leather upholstery, deep-pile carpeting.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Chieftain Special 2-Door Sedan, 5-p. 2511W $1,956 0.00% 3341 NA NA
Chieftain Special 4-Door Sedan, 5-p. 2569W $2,015 0.00% 3381 NA NA
Chieftain Special 4-Door Station Wagon, 6-p. 2562F $2,450 NEW 3588 NA NA
Chieftain Special 4-Door Station Wagon, 8-p. 2562 $2,505 -0.96% 3666 NA NA
1953 Studebaker 538
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Chieftain DeLuxe 2-Door Sedan, 5-p. 2511WD $2,060 0.00% 3356 NA NA
Chieftain DeLuxe 2-Door Catalina Hardtop, 5-p. 2537D $2,304 0.00% 3421 NA NA
Chieftain DeLuxe 2-Door Convertible Coupe, 5-p. 2567DTX $2,444 0.00% 3571 NA NA
Chieftain DeLuxe 4-Door Sedan, 5-p. 2569WD $2,119 0.00% 3396 NA NA
Chieftain DeLuxe 4-Door Station Wagon, 6-p. 2563DF $2,590 -4.04% 3626 NA NA
Chieftain Custom 2-Door Catalina Hardtop, 5-p. 2537SD $2,370 0.00% 3421 NA NA
TOTALS Avg. price $2,273 -0.62% Production NA NA
*Production figures kept by series and transmission attachment, not body style.

STUDEBAKER
New flight into the future ... New flair for today!

Studebaker started its second century with a com- formed a small tailfin housing vertical taillamps that were
pletely new car design. Styled by Robert Bourke of Ray- divided into three small sections by a bezel. A large combi-
mond Loewys famed design studio, the cars from 1953 are nation trunk ornament and lift handle, bearing the Stude-
among the most stylish postwar Studebakers and a high baker name, was used on most models.
point of automotive design. Interiors were as modern as the exterior, as evidenced
Most obvious to anyone seeing a 53 Studebaker for most notably by the new instrument panel. A lower panel
the first time were the low, sleek lines with the European that swept back away from the passenger, giving a more
look, as ads read. As an example the Starliner hardtop and open feel, met a flat, hooded top section. A chrome trim
Starlight coupes were fully five inches lower than their im- piece on DeLuxe and Regal models was placed horizontally
mediate predecessors. The front end of all Studebakers was under the top and housed the optional radio in the center
lower than any of their contemporaries, giving a modern of the dash. The three round gauges were grouped in a re-
wedge shape in profile. Headlights extended outward from cessed rectangular panel directly in front of the driver, this
the front fender edge and were housed in a hooded chrome year using perimeter lighting. As an added convenience for
bezel, except on the Champion Custom which used a rear seat passengers of two-door models, the passenger side
painted bezel. Twin grilles were split by the slightly domed of the front seat was wider and folded forward farther than
hood that nearly met the slender front bumper. The grilles the typical seat, aiding access. Upholstery included new
themselves were a simple chrome lined opening, with a sin- nylon and vinyl choices in new patterns and colors.
gle chrome horizontal bar through the center. The outer A convertible model was conspicuously absent from
end housed the turn signal/parking lamps. the Studebaker line for 1953. Given the low sales volume
A single line flowed from headlight to taillight, accen- of the body style in recent years, it was probably a wise de-
tuating the long and low look. On the bodysides, a single cision not to invest the additional development funds, es-
feature line began at the side of the headlight, ran straight pecially in view of the pending financial woes. A convert-
back and then turned sharply downward to sweep back for- ible would return to the Studebaker line in 1959. The
ward a few inches. On sedans it turned forward below the Commander sub-series designations returned to being the
rear side window, and on 2-door coupes and hardtops it DeLuxe and Regal, in place of last years Regal and State
turned forward near the back edge of the door. Sedans car- nomenclature. Also, the Commander State (now Regal) 2-
ried a lower rear quarter panel trim piece, running hori- Door sedan was discontinued. Despite all the styling
zontally between the taillight and quarter panel leading edge. changes, sales and production continued to decline. It was
Starliner and Starlight two-doors used a chrome strip atop becoming clear that something would have to change for
the rear quarter panel running from the taillight forward to Studebaker to survive. The solution would come about
the rear side window. The rear quarter panel on all models within the next year.
 539 1953 Studebaker

Champion DeLuxe 4-Door Sedan Commander DeLuxe 2-Door Sedan

Commander Regal 2-Door Starliner Hardtop

Model year production: 169,599, down 8.93% from 1952. Serial number identification: Seven to eight digit code lo-
Domestic market share: 2.78% (10th place). cated on left front door lock pillar and read as follows: First
Base price range: $1,735 to $2,374. digit indicates series (Champion = G; Commander = 8) fol-
Studebaker average base price: $2,028, down 2.05%. lowed by six to seven digit sequential serial number by series
Introduction date: January 1953. and assembly plant as in chart that follows.
Assembly plants: Los Angeles, CA, and South Bend, IN.

Serial Numbers by Assembly Plant and Series

Assembly Plant Beginning Ending
Los Angeles, CA Champion 917701 927156
Los Angeles, CA Commander 826801 836505
South Bend, IN Champion 1197501 1270324
South Bend, IN Commander 290001 353332
1
Powertrains 9
Engine
Compression
Ratio Gross HP Transmission Champion Commander
5
169.6 CID, 1-bbl., L-head, 6-cyl. 7.0:1* 85 3-speed manual S - 3
Overdrive $105 -
Automatic Drive $231 -
232.6 CID, 2-bbl., valve-in-head, V8 7.0:1* 120 3-speed manual - S
Overdrive - $118
Automatic Drive - $243
*7.5:1 compression ratio is optional.

Major Options
Champion Commander
Heater $63 $63
Windshield washer $ $
Electric clock $ $
Starline 6-tube radio $67 $67
Stratoline 8-tube radio $ $
Tinted glass $ $
Power steering - $161
Hill-Holder $ $
Hubcaps $ $
Full wheel covers $ $
Whitewall tires $ $
Options common to most models. (= Not Available) Items may be standard equipment, optional at different pricing, or unavailable on certain mod-
els. This chart is only a guide.
1953 Studebaker 540

Paint Colors
Code Code
Velvet Black W-ND Lombard Green over Chippewa Green P-2469-C
Maui Blue W-VZ Coral Red over Ivory Mist P-2470-C
Nocturne Blue W-WE Nocturne Blue over Ivory Mist P-2471-C
Tahoe Green W-WF Maui Blue over Ivory Mist P-2472-C
Ivory Mist W-XI Manchester Maroon over Olympic Gray P-2473-C
Coral Red W-XJ Monterey Beige over Coral Red P-2474-C
Manchester Maroon W-XK Nocturne Blue over Maui Blue P-2491-C
Monterey Beige W-XL Ivory Mist over Maui Blue P-2492-C
Olympic Gray W-XM Olympic Gray over Tahoe Green P-2493-C
Chippewa Green W-XO Chippewa Green over Lombard Green P-2494-C
Lombard Green W-XP Lombard Green over Chippewa Green P-2495-C
Tacoma Gray W-XS Coral Red over Ivory Mist P-2496-C
Bombay Red W-XZ Maui Blue over Ivory Mist P-2498-C
Salem White W-YA Nocturne Blue over Ivory Mist P-2497-C
Nocturne Blue over Maui Blue P-2465-C Manchester Maroon over Olympic Gray P-2499-C
Ivory Mist over Maui Blue P-2466-C Monterey Beige over Coral Red P-2500-C
Olympic Gray over Tahoe Green P-2467-C Salem White over Bombay Red P-2501-C
Chippewa Green over Lombard Green P-2468-C Salem White over Bombay Red P-2504-C
Two-tones not available on Champion Custom models.

Champion
The new American car with the European look.
The 1953 Studebaker Champion in the lowest price field!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1958 (Coupe con-
tinued to 1961). Coupes & HT Sedans
Percentage of divisions sales volume: 55.21%. Wheelbase 120.5" 116.5"
Primary competition: Chevrolet Two-Ten, Ford Customline, Length 201.9" 198.6"
and Plymouth Cambridge. Width 71.0" 69.5"
Notable changes: Completely redesigned. Height 56.3" 60.5"
Major standard equipment: Cloth upholstery, rubber floor Legroom front NA 42.5"
mats, left front door armrest, drivers sunvisor, and 6.40 Legroom rear NA 40.0"
15 BSW tires. DeLuxe adds: Full floor rubber mat, deluxe Headroom front NA 36.0"
steering wheel, front and rear armrests, dual sunvisors, au- Headroom rear NA 34.5"
tomatic dome light switch, trunk mat, front and rear win- Cargo capacity (cu. ft.) NA NA
dow stainless trim, and rear quarter panel stainless trim. Fuel capacity (gals.) 18.0 18.0
Regal adds: Wool cloth upholstery, rear seat center arm-
rests, full floor carpeting, and stainless steel side window
moldings. Starliner adds: Nylon and vinyl upholstery.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Sedan, 6-p. 14G-F1 $1,735 0.00% 2690 3,983 -7.59%
Champion Custom 4-Door Sedan, 6-p. 14G-W1 $1,767 -0.11% 2710 5,496 -14.13%
Champion DeLuxe 2-Door Starlight Coupe, 5-p. 14G-C3 $1,868 +0.65% 2695 9,422 +55.09%
Champion DeLuxe 2-Door Sedan, 6-p. 14G-F3 $1,831 +0.16% 2700 7,564 -41.77%
Champion DeLuxe 4-Door Sedan, 6-p. 14G-W3 $1,863 +0.05% 2735 17,180 -30.00%
Champion Regal 2-Door Starlight Coupe, 5-p. 14G-C5 $1,955 +0.72% 2700 16,066 +159.84%
Champion Regal 2-Door Sedan, 6-p. 14G-F5 $1,917 +0.21% 2715 2,968 -46.37%
 541 1953 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Regal 2-Door Starliner Hardtop, 5-p. 14G-K5 $2,116 -4.68% 2760 13,058 +7.75%
Champion Regal 4-Door Sedan, 6-p. 14G-W5 $1,949 +0.15% 2745 17,897 -12.98%
TOTALS Avg. price $1,889 -1.55% Production 93,634 -7.65%

Commander
The new American car with the European look.
The 1953 Studebaker Commander V8!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1953 through 1958
(Coupe continued to 1961). Coupes & HT Sedans Land Cruiser
Percentage of divisions sales volume: 44.79%. Wheelbase 120.5" 116.5" 120.5"
Primary competition: Chevrolet Bel Air, Ford Crest- Length 201.9" 198.6" 202.7"
line, and Plymouth Cranbrook. Width 71.0" 69.5" 69.5"
Height 56.3" 60.5" 60.5"
Notable changes: Completely redesigned.
Legroom front NA 42.5" 42.5"
Major standard equipment: Cloth upholstery, full
Legroom rear NA 40.0" 42.0"
floor rubber mat, deluxe steering wheel, front and Headroom front NA 36.0" 36.0"
rear armrests, dual sunvisors, automatic dome light Headroom rear NA 34.5" 34.5"
switch, automatic courtesy lights, rear quarter panel Cargo capacity (cu. ft.) NA NA NA
stainless trim, and 7.10 15 BSW tires. Regal adds: Fuel capacity (gals.) 18.0 18.0 18.0
Nylon upholstery, rear seat center armrests, color-
keyed rubber full-floor carpeting, and stainless steel
side window moldings. Starliner adds: Nylon and
1
vinyl upholstery. Land Cruiser adds: Broadcloth up-
holstery, full floor carpeting, and luggage compart-
9
ment carpet and light. 5
3
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 2-Door Starlight Coupe, 5-p. 4H-C3 $2,127 +0.57% 3040 6,106 +19.09%
Commander DeLuxe 2-Door Sedan, 6-p. 4H-F3 $2,089 +0.14% 3055 2,371 -60.45%
Commander DeLuxe 4-Door Sedan, 6-p. 4H-W3 $2,121 0.00% 3075 10,065 -54.33%
Commander Regal 2-Door Starlight Coupe, 5-p. 4H-C5 $2,213 +0.50% 3040 14,752 +289.85%
Commander Regal 2-Door Starliner Hardtop, 5-p. 4H-K2 $2,374 -4.58% 3120 19,236 +32.22%
Commander Regal 4-Door Sedan, 6-p. 4H-W5 $2,208 0.00% 3095 7,454 -25.45%
Commander Land Cruiser 4-Door Sedan, 6-p. 4H-Y5 $2,316 -2.07% 3180 15,981 -20.56%
TOTALS Avg. price $2,207 -2.18% Production 75,965 -10.47%
1953 Willys 542

WILLYS
The shape of cars to come!

A four-door sedan was added to the Aero line for 1953, tle things such as red-painted wheel cover centers and a
and it quickly became the most popular Aero body style. gold-plated W emblem in the grille in recognition of the
Carrying on the modern look and appeal of the first year 50th anniversary of the Overland Motor Car Company.
design, Willys made only a few changes to the looks and While there were no longer cars built with the Overland
design of the Aero for its sophomore year. By years end, the name, at least it survived in the company name for the first
proof of its success would be found in a model year pro- 50 years.
duction increase of more than 30 percent over 1952. This The year would bring several important dates for
success was helped by an extended 17-month model year. Willys-Overland, besides the companys 50th anniversary,
The new four-door models were additions in the Lark, which was officially on February 12, 1953. The long-awaited
Ace and the new Falcon line. The Falcon Super DeLuxe merger between Kaiser-Frazer and Willys-Overland was
replaced the Ace Wing series as the second-level Aero completed on April 28, 1953. On July 29, the corporate
model. All of the former two-door models returned for the name was officially changed to the Kaiser-Willys Sales di-
new year. Design changes included the addition of a curved, vision of Willys Motors, Inc., relegating the Overland name
one-piece windshield for the Ace and Eagle lines and sub- to the history books.

Aero Eagle 2-Door Hardtop

Aero Ace Custom 4-Door Sedan

Aero Eagle interior Aero Lark 2-Door Sedan

 543 1953 Willys

Model year production: 41,518, up 32.38% from 1952. Serial number identification: Eleven-digit code on plate lo-
Domestic market share: 0.68% (17th place). cated on left front door hinge pillar. First digit is series
Base price range: $1,646 to $2,157. code: 6 = Aero. Second and third digits denote year: 53 =
Willys average base price: $1,880, down 5.42%. 1953. Fourth through sixth digits are body style codes from
Introduction date: October 1952. series model number chart. Remaining five digits are se-
Assembly plants: Toledo, OH. quential serial numbers as follow in chart below.

Serial Numbers by Series

Series Code Beginning Ending
Aero (heavy-duty)* RB1 10001 10187
Lark 2-door KA1 10001 18205
Lark 4-door KB1 10001 17691
Falcon 2-door MA1 10001 14988
Falcon 4-door MB1 10001 17475
Ace 2-door PA1 10001 13054
Ace 4-door PB1 10001 13117
Eagle MC1 10001 17018
*Sold mostly for taxi and business use. Not included in production totals.

Powertrains
Compression
Engine Ratio Gross HP Transmission Aero Lark & Falcon Aero Ace & Eagle
161 CID Lightning, 1-bbl., L-head, 6-cyl. 6.9:1 75 3-speed manual S -

161 CID Hurricane, 1-bbl., F-head, 6-cyl. 7.6:1 90

Overdrive
3-speed manual
$86
-
-
S
1
Overdrive - $86 9
Major Options Paint Colors
5
Lark Falcon Ace Eagle Raven Black
3
Woodstock Green Metallic
Heater and defroster $68 $68 $68 $68 Admiral Blue Metallic
Radio $77 $77 $77 $77 Cadet Gray Metallic
Directional signals $17 $17 $17 $17 Willow Green Metallic
Fender skirts $25 $25 $25 $25 Campus Red
Continental spare tire carrier $150 $150 $150 $150 Riviera Gray
Full wheel covers $16 $16 S S Saber Rouge
White sidewall tires $19 $19 $19 $19 Swan Gray
Options common to most models. (S = Standard equipment) Items Jasper Green
may be standard equipment, optional at different pricing, or un- Mediterranean Blue Metallic
available on certain body styles. This chart is only a guide. Universal Beige
Hermosa Red
Coronado Sand
Pacific Glow
Woodstock Green Metallic over Jasper Green
Raven Black over Mediterranean Blue Metallic
Hermosa Red over Coronado Sand
Riviera Gray over Mediterranean Blue Metallic
Jasper Green over Willow Green Metallic
Coronado Sand over Pacific Glow
Two-tone paint combinations available for $17 extra.
Paint codes are not available.
1953 Willys 544

Aero
Everything you want in a car! And styled to stay new!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 108.0"
Percentage of divisions sales volume: 100.00%.
Length 180.8"
Primary competition: Allstate, Henry J, and Nash Rambler. Width 72.0"
Notable changes: Minor trim and detail changes. Height 60.0"
Major standard equipment: Cloth upholstery, rubber floor mats, two- Legroom front 42.5"
spoke steering wheel, stainless steel front and rear window surrounds, Legroom rear 36.3"
small hubcaps, and 5.90 15 BSW tires. Falcon Super DeLuxe adds: Headroom front 35.5"
Two-tone fabric upholstery, front and rear armrests, dual sun visors, Headroom rear 34.5"
dome light, locking glove box, stainless steel side window trim, stain- Cargo capacity (cu. ft.) 24.0
less steel full-length body side trim, wraparound three-piece rear win- Fuel capacity (gals.) 18.0
dow, hood ornament, and 6.40 15 BSW tires. Ace Custom and Eagle
add: Upgraded interior upholstery, additional chrome interior trim,
cigar lighter, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY
Aero Lark DeLuxe 2-Door Sedan, 5-p. 675-KA1 $1,646 -4.91% 2487 8,205 +9.78%
Aero Lark DeLuxe 4-Door Sedan, 5-p. 675-KB1 $1,732 NEW 2509 7,692 NEW
Aero Falcon Super DeLuxe 2-Door Sedan, 5-p. 675-PA1 $1,760 NEW 2507 3,054 NEW
Aero Falcon Super DeLuxe 4-Door Sedan, 5-p. 675-PB1 $1,861 NEW 2529 3,116 NEW
Aero Ace Custom 2-Door Sedan, 5-p. 685-MA1 $1,963 -5.35% 2584 4,958 -43.05%
Aero Ace Custom 4-Door Sedan, 5-p. 685-MB1 $2,038 NEW 2735 7,475 NEW
Aero Eagle 2-Door Hardtop, 5-p. 685-MC1 $2,157 +0.09% 2575 7,018 +196.87%
TOTALS Avg. Price $1,987 -5.42% Production 41,518 +32.38%
 1954
Nineteen-fifty-four could be called the year of the automatic braking system, with a mechanical linkage below
merger. By years end, six automobile manufacturers would the hydraulic pedal to be used as a backup if the hydraulic
have merged into three companies, each hoping to be system failed. This feature had been introduced on 1936
stronger than they were standing on their own. American Hudson models. Nash automobiles were only slightly re-
Motors was formed from Nash and Hudson merging, vised, but their body shell would form the basis for both
Kaiser-Willys from Kaiser-Frazer and Willys merging, and Hudson and Nash models in 1955. This was also the first
finally Studebaker-Packard from Packard buying Stude- year for the compact import Metropolitan and the last year
baker. All of this merger news overshadowed anything that for the Nash-Healey sports car to be in production, al-
the Big Three might have done, but they were too busy though it had not been officially listed as a Nash model
working on all-new designs for 1955. since the 1952 season. Hudson produced 25 copies of its
When Hudson Motors and Nash-Kelvinator merged Italia show car, but it was never recognized by most in the
to form American Motors Corporation, it was the largest industry as an actual production car, and is therefore in-
corporate merger in history, valued at nearly $200 million. cluded herein only in Appendix IV.
The original plan was for Nash and Hudson to merge with Briggs Manufacturing, which built Packard bodies,
Studebaker and Packard, joining four of the remaining in-
dependents into what might become a formidable force
was bought by Chrysler Corporation late in 1953. This was
a major blow to Packard, as it then had to come up with a
1
against the current Big Three of the automobile industry. different body manufacturer or build its own bodies in- 9
George W. Mason, chairman of the Nash-Kelvinator orga-
nization, had wanted to merge the independents after
house. Chrysler agreed to continue building Packard bod-
ies through 1954. In an almost miraculous feat, Packard
5
World War II, foreseeing a domination of the market by converted its Conner Avenue assembly plant to build 4
General Motors, Ford and Chrysler. Sales in the immedi- Packard bodies within several months. A few hundred miles
ate postwar period (19461950), however, were so strong away, in South Bend, Indiana, Studebaker was still stum-
that there was little incentive for the other companies to bling, and was strained financially trying to compete with
merge. By the early 1950s, the Korean War and an eco- Chevrolet, Ford and Plymouth in price. The problem was
nomic recession combined to slow auto sales and spark re- that Studebakers lower sales and limited resources caused
newed interest of merger talks. In the end, only Nash and their cost per unit to be far greater than those of the Big
Hudson could agree to a merger, while Packard worked up Three. James Nance at Packard saw the problems Ameri-
an arrangement to purchase Studebaker. The long list of can Motors was having with marketing and car lines that
companies that came together to make what became AMC were ill defined, as well as the financial problems of merg-
includes Jeffery (19131917), Nash (19181957), Ajax (1925 ing such large companies, and found that a merger with
1926), LaFayette (19341939), Hudson (19091957), Essex AMC looked less attractive. Somewhere along the line a re-
(19191932), Terraplane (19331938), Metropolitan (1954 port was presented by Lehman Brothers consultants, re-
1962), Nash-Healey (19511954), Hudson Railton (1933 garding a possible merger of Studebaker and Packard. In
1938), and Hudson Italia (1954). American Motors ulti- theory, it made sense as Studebaker and Packard lines were
mately was the strongest of the three merged companies. not in competition; however, the ideas of greater financial
Because of the merger, this would be the last year for resources and depth of management were not sound pro-
Hudsons Step-Down design and for the unique double posals, because neither company was in good shape on those

545
1954 546
points. In May 1954, the Lehman report was amended, and nent design feature was a wraparound windshield, first seen
now suggested that Packard acquire the Studebaker assets. on GM Motorama show cars and put into production on
In reality they were using Packard assets to buy Studebakers the 1953 Cadillac Eldorado and Olds Fiesta. This year also
indebtedness. On June 22, an agreement was made pend- saw Cadillac become the first auto company to provide au-
ing stockholder approval. On October 1, approval by the tomatic transmission, power steering and automatic wind-
stockholders was announced, and immediately the corpo- shield washers as standard equipment on all of its vehicles.
rate name was changed to Studebaker-Packard Corpora- Ford Motor Company retired the tried-and-true flat-
tion. Many feared this was a big mistake, since Studebaker head V8 engine and introduced a new overhead-valve V8
had previously done in Pierce Arrow in the 1930s, and engine. An interesting new body style was introduced as an
Packard loyalists saw a similar fate. As it turned out, they all-weather alternative to top-down convertibles for fun in
were right, and the merger would have a more immedi- the sun, the glass top Ford Crown Victoria and Mercury
ate effect on Packard, and later take down Studebaker as Sun Valley 2-Door Hardtops. These two models were es-
well. As for the cars themselves, there were no major sentially two-door hardtops, with the front half of the roof
changes for 1954. made of tinted Plexiglas.
The remaining independents of Kaiser-Frazer and On the truck side of the market, the Pontiac sedan de-
Willys-Overland of Toledo, Ohio, also merged this year, livery was discontinued in the U.S., although it did carry
with much less hubbub, creating the Kaiser-Willys Cor- on through 1958 in Canada. Ford, Chevrolet, GMC,
poration. All automobile assembly was swiftly moved to Studebaker and International light-duty trucks continued
the Toledo plant after the merger. Kaiser introduced the with only detail changes and increased power for some
Darrin sports car this year, letting Kaiser-Frazer designer models. However, Dodge had an all-new truck ready for
Howard Darrin express some of his more advanced design 1954, known as the C-series. The C-Series trucks featured
ideas. His abilities in design created a car that looked more all-new modern styling and Dodges first V8 offering in a
sleek and modern than anything currently on the market. light-duty truck. The dependable Dodge L-head 218 CID,
It would end up being a one-year-only model. Also new 100 horsepower six-cylinder engine continued as standard
from Kaiser was a supercharged 6-cylinder engine, available equipment for 1 2 and 3 4 ton models, but a thoroughly mod-
on the Manhattan series. Unfortunately, it was too little, too ern lightweight, compact 241 cubic inch Power-Dome V-
late; underpowered against its V8 powered competitors, it 8 engine, featuring overhead valves, 145 horsepower and 215
sold only about 17,000 units for 1954 and an additional lb. ft. gross torque at only 2,400 rpm, was optional equip-
1,000 in 1955. Willys Aero had only minor changes this ment for all light-duty trucks. This V8 engine gave Dodge
year and continued to lose sales. Ironically, the new Kaiser- a distinct advantage over Chevrolet, which did not yet have
Willys Corporation would have more success with its truck a V8 engine in its light-duty trucks. A single piece curved
products, namely the Jeep, and would drop all car lines in windshield was a modern styling touch not seen on any of
1955. American Motors would eventually purchase Jeep. the competition.
Chrysler Corporation made few changes to its line for
1954 with most models being carry-over designs with new
trim and color options. A significant change was the new 1954 Overview and Changes
offering of the popular PowerFlite automatic transmission from Prior Year
in the Plymouth line, putting the low-price division on an
Total industry production: 4,832,688, down 20.71%.
even keel with Chevrolet and Ford. As new cars were in the
Number of manufacturers for model year: 19, down
works for next season, this would be the last year for the 7-
from 20.
passenger DeSoto and Chrysler sedans and limousines. For
Number of models and body types offered: 229, up
the first time ever, a Dodge was selected as the official pace
from 205.
car for the Indianapolis 500 mile race. That car was a Royal
Industry average base price: $2,745, down 2.90%.
500 Convertible.
Industry base price range: $1,404 for the Henry J Cor-
At General Motors, the larger C-bodied cars were
sair 2-Door Sedan, to $7,044 for the Chrysler Crown
completely new, and offered a glimpse of what was to come
Imperial 4-Door, 8-passenger Limousine.
with the A- and B-bodied 1955 models. Their most promi-
 547 1954 Buick

BUICK
The Beautiful Buy. When better automobiles are built Buick will build them.

For 1954, all Buicks were redesigned, riding on a new the century mark. After World War II, the Century was
X-braced chassis, while still carrying familiar Buick styling. dropped, but finally returned for 1954. The new Century
Noticeable changes included a flatter hood that was nearly picked up where the old one left off, employing the same
level with the front fender tops and a grille with more ver- formula, and proved its popularity, being known as the
tical bars. In the greenhouse area, a new wraparound wind- bankers hot-rod by many enthusiasts. Much of the new
shield and forward slanting vent windows were apparent as Centurys sales success came at the expense of the Special
well as curved rear windows on all closed models. At the and Super.
base of the windshield was new High-Air intake for ven- As for other 1954 news, station wagon bodies were
tilation, with air entering through the cowl, rather than now built in-house and no longer had wood veneer pan-
through the front grille, providing cooler and cleaner air. els. These were Buicks first wagons without any type of ex-
At the rear quarter panels, all 2-Door models gained a terior wood trim, real or otherwise, and were newly avail-
rounded rear wheel opening, which created a sportier look. able in Special and Century lines, but were no longer
Out back, vertically stacked twin bullet style taillamps offered in Super and Roadmaster variations. For motiva-
(on all but the Skylark) were housed in a minimally raised tion, all series now included a standard Fireball V8 engine.
rear fin. For the Special, this meant a de-bored version of the 322
Inside, instrument panels continued to differ between CID V8 found in all other Buicks, and the addition of a
the smaller-bodied Special (and new Century) and the 12-volt electrical system. Despite gaining the new Fireball
larger Super and Roadmaster. Special and Century models V8 engine, Special prices were only up $10 from 1953.
used a gauge cluster with twin round housings, while the Finally, the luxury sport Skylark returned, but it was
Super and Roadmaster sported a new Redliner speedome-
ter, which indicated speed with a horizontally gliding red
built on the shorter Special/Century 122 inch chassis for
1954, which meant the overall size of the convertible stayed
1
bar. The speedometer was placed above four recessed dials in line with the original 1953 model that was on a 121.5 inch 9
for other gauges, and new aircraft-type controls for venti-
lation were mounted to the right of the steering column.
Roadmaster chassis. Its styling featured a tapered rear deck
with two lines simulating straps, and tapered rear fenders
5
Buick loyalists took note of the return of the Century, capped with chrome fins housing the taillights, providing 4
the original muscle car. After its introduction in 1936, the a unique rear view the corsair-sweep of a finned rear
Century was known as one of the most powerful medium- deck, ads read. Another eye-catching styling feature was
priced cars on the road. Using the same formula as was later the swept-back rear wheel opening, which exposed much
copied in the muscle cars of the 1960s, a larger cars pow- of the inner fender. Being a limited edition car, and with
erful engine was placed into a smaller-bodied car. In this sales under 1,000 units this year, the Skylark was discon-
case, it was a Roadmaster engine fitted to a Special body to tinued at the end of the model year.
create the Century, a car that would easily reach 100 mph,

Century 4-Door Estate Wagon Roadmaster 2-Door Convertible

Roadmaster 4-Door Sedan

1954 Buick 548

Special 2-Door Riviera Hardtop

Skylark 2-Door Convertible

Model year production: 442,903, down 9.12% from 1953. digit A identifies the year as 1954, 3rd digit indicates assem-
Domestic market share: 9.16% (4th place). bly plant code from above, followed by 6-digit sequential
Base price range: $2,207 to $4,483. number by assembly plant Flint, #A1001001 to
Buick average base price: $2,934, down 5.11%. #A1186698; Southgate, #A2001001 to #A2036857; Linden,
Introduction date: January 1954. #A3001001 to #A3055955; Fairfax, #A4001001 to
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, #A4058370; Wilmington, #A5001001 to #A5038786; At-
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); lanta, #A6001001 to #A6033160; Framingham, #A7001001
Atlanta, GA (6); Framingham, MA (7); and Arlington, TX to #A7026345; Arlington, #A8001001 to #A8016437. Style
(8). number can be found on body identification plate. An X
Serial number identification: Nine digit code read as follows: after the style number denotes hydraulic (power) seats, win-
1st digit indicates series (e.g., 4 = Series 40 Special), 2nd dows and convertible tops.

Powertrains
Compression Roadmaster &
Engine Ratio Gross HP Transmission Special Century Super Skylark
264 CID Fireball 2-bbl., 7.2:1 143 3-speed manual S - - -
valve-in-head, 8-cyl. 8.1:1 150 Twin-Turbine Dynaflow Drive $193 - - -
322 CID Fireball, 2-bbl., V8 8.0:1 177 3-speed manual - S - -
8.5:1 182 Twin-Turbine Dynaflow Drive - $193 - -
322 CID Fireball, 4-bbl., V8 8.0:1 195 3-speed manual - - S -
8.5:1 200 Twin-Turbine Dynaflow Drive - - $193 S

Major Options Paint Colors

Special Century Super Roadmaster Skylark Two-tone
Weather-Warden venti-heater $62 $62 $62 $62 S Code code
Buick Air conditioner* $594 $594 $594 $594 - Carlsbad Black 01 A
Power brakes $50 $50 $50 S S Arctic White 02 B
Power steering $134 $134 $134 S S Casino Beige 03 C
Power windows $97 $97 $97 $97 S Gull Gray Metallic 05 D
Power front seat adjustment $44 $44 $44 $44 S Jordan Gray 06 E
Sonomatic AM radio $98 $98 $98 $98 - Tunis Blue 07 N
Selectronic AM radio $123 $123 $123 $123 S Cavalier Blue Metallic 08 F
Electric clock $ $ $ $ S Ranier Blue Metallic 09 G
Easy-Eye tinted glass $38 $38 $38 $38 S Marlin Blue 10 H
E-Z-I non-glare inside rear Malibu Blue 11 P
view mirrorffi $ $ $ $ S Baffin Green Metallic 12 K
Outside LH rear view mirrorffi $ $ $ $ - Willow Green 13 L
Remote-control outside LH Ocean Mist Green 14 M
rear view mirror $ $ $ $ S Aztec Green Metallic 15 -
Full wheel covers $18 $18 $18 S - Lido Green 16 R
15" 6" chrome wire spoke wheels - $317 $317 $317 S Titian Red Metallic 17 -
 549 1954 Buick

Major Options (cont.) Paint Colors (cont.)

*Not available on convertibles or Special 2-Door Sedan. Standard on all convertibles and Roadmaster Riv- Two-tone
iera Hardtop Model 76RX. ffiAvailable as part of Safety Group for $34. Code code
Options common to most models. (= Not Available, S = Standard equipment) Items may be
standard equipment, optional at different pricing, or unavailable on certain models. This chart
Matador Red 18 -
is only a guide. Gulf Turquoise 19 S
Condor Yellow 20 -
Two-tone paint code example: 06-B is Arctic White
over Jordan Gray. Two-tones available at $15 extra.

Special
Thrifty-Priced Thriller with plenty of Zoom ... Buick Special.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 43.10%.
Length 206.3"
Primary competition: Dodge Royal, Hudson Super Wasp, Kaiser Man- Width 76.0"
hattan, Mercury Monterey, Nash Ambassador, Oldsmobile Super 88, Height 60.5"
and Pontiac Star Chief. Legroom front 42.3"
Notable changes: Completely redesigned. Legroom rear 41.8"
Major standard equipment: Vinyl and nylon upholstery, front and rear Headroom front 35.6"
side armrests, full floor covering, 3 Ventiports per side, Sweepspear Headroom rear 34.0"
stainless bodyside trim, front and rear bumper guards, and 7.60 15, Cargo capacity (cu. ft.) NA
4-ply tires. Convertible adds: Leather upholstery and power convert- Fuel capacity (gals.) 19.0
ible top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from 1
Style No. Base FADP LY Wt. (lbs.) Production LY 9
Special 2-Door Sedan, 6-p., Model 48D
Special 2-Door Riviera Hardtop, 6-p., Model 46R
4411D
4437
$2,207
$2,305
+0.46%
+0.44%
3690
3740
41,557
71,186
-22.75%
+21.11% 5
Special 2-Door Convertible, 6-p., Model 46C
Special 4-Door Sedan, 6-p., Model 41D
4467X
4469D
$2,563
$2,265
+0.39%
+0.44%
3810
3735
6,135
70,356
+43.27%
-29.86%
4
Special 4-Door Estate Wagon, 6-p., Model 49 4481 $3,163 NEW 3905 1,650 NEW
TOTALS Avg. price $2,501 +7.55% Production 190,884 -12.10%

Century
Back again Dazzling Performer in Scintillating Dress.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 18.51%.
Length 206.3"
Primary competition: Chrysler Windsor Deluxe, DeSoto Power Master, Width 76.0"
Kaiser Manhattan, Oldsmobile Super 88, and Packard Clipper. Height 60.5"
Notable changes: New model. Legroom front 42.3"
Major standard equipment: Vinyl and nylon interior trim, front rubber Legroom rear 41.8"
floor mats with rear floor carpet, rear seat center armrest, Sweepspear Headroom front 35.6"
stainless bodyside trim, front and rear bumper guards, 3 Ventiports on Headroom rear 34.0"
front fenders, and 7.60 15, 4-ply tires. Convertible adds: Leather in- Cargo capacity (cu. ft.) NA
terior trim and power convertible top, front seat, and windows. Fuel capacity (gals.) 19.0
1954 Buick 550

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 2-Door Riviera Hardtop, 6-p., Model 66R 4637 $2,534 NEW 3795 45,710 NEW
Century 2-Door Convertible, 6-p., Model 66C 4667X $2,963 NEW 3950 2,790 NEW
Century 4-Door Sedan, 6-p., Model 61 4669 $2,520 NEW 3805 31,919 NEW
Century 4-Door Estate Wagon, 6-p., Model 69 4681 $3,470 NEW 3975 1,563 NEW
TOTALS Avg. price $2,872 NEW Production 81,982 NEW

Super
Sparkling style ... stunning value highlight Buick Super.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 26.78%.
Length 216.8"
Primary competition: Chrysler Windsor Deluxe, DeSoto Power Master, Width 80.0"
Kaiser Manhattan, Oldsmobile Super 88, and Packard Clipper. Height 62.4"
Notable changes: Completely redesigned. Legroom front 43.3"
Major standard equipment: Nylon and broadcloth interior trim, front Legroom rear 45.2"
rubber floor mats with rear floor carpet, rain deflecting roof rails on Headroom front 36.6"
Sedan, Sweepspear stainless bodyside trim, 3 Ventiports on front Headroom rear 35.2"
fenders, and 7.60 15, 4-ply tires. Convertible adds: Leather interior Cargo capacity (cu. ft.) NA
trim and power convertible top, front seat, and windows. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,626 +0.57% 4035 73,531 -19.46%
Super 2-Door Convertible, 6-p., Model 56C 4567X $2,964 -1.27% 4145 3,343 -50.11%
Super 4-Door Riviera Sedan, 6-p., Model 52 4519 $2,711 +0.56% 4105 41,756 -53.95%
TOTALS Avg. price $2,767 -5.72% Production 118,630 -37.73%

Roadmaster
More clearly than ever Master car of the fine-car field ...
Roadmaster, custom-built by Buick.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 11.42%.
Length 216.8"
Primary competition: Chrysler New Yorker, Lincoln Cosmopolitan, Width 80.0"
Oldsmobile 98 and Packard Series 250. Height 62.6"
Notable changes: Completely redesigned. Legroom front 43.4"
Major standard equipment: Nylon, broadcloth and leather upholstery Legroom rear 45.6"
with double depth Foamtex cushions, full nylon carpeting, rear seat Headroom front 35.9"
center armrests and rain deflecting roof rails on Sedan, Sweepspear Headroom rear 35.1"
stainless bodyside trim, 4 Ventiports on each front fender, power steer- Cargo capacity (cu. ft.) NA
ing, power brakes, full wheel discs, and 8.00 15, 4-ply tires. Riviera Fuel capacity (gals.) 19.0
Hardtop adds: Power front seat with chrome bands around seat and
backrest, LH outside rear view mirror and power windows. Convert-
ible adds: Leather interior trim and power convertible top.
 551 1954 Cadillac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p.,
Model 76R 4737X $3,373 +0.45% 4215 20,404 -11.00%
Roadmaster 2-Door Convertible, 6-p.,
Model 76C 4767X $3,521 +0.43% 4355 3,305 -0.39%
Roadmaster 4-Door Riviera Sedan, 6-p.,
Model 72R 4719 $3,269 +0.46% 4250 26,862 -46.83%
TOTALS Avg. price $3,388 -4.23% Production 50,571 -34.69%

Skylark
For the sport of things ... and the joy of living ... bold-spirited Skylark.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 0.19%.
Length 206.3"
Primary competition: Cadillac Eldorado and Packard Caribbean. Width 76.0"
Notable changes: Completely redesigned. Height 59.2"
Major standard equipment: Leather upholstery with double depth foam Legroom front 42.3"
cushions, full carpeting, Weather Warden heater and defroster, 4-way Legroom rear 39.8"
power front seat, power windows, power convertible top, Selectronic Headroom front NA
radio with power antenna, Sweepspear stainless bodyside trim, power Headroom rear NA
steering, power brakes, 40 spoke wire wheels, and 8.00 15, 4-ply Cargo capacity (cu. ft.) NA
whitewall tires. Fuel capacity (gals.) 19.0

Models Available 1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production LY 5
Skylark 2-Door Convertible, 6-p., Model 100
TOTALS
4767X $4,483
Avg. price $4,483
-10.34%
-10.34%
4260 836
Production 836
-50.53%
-50.53%
4

CADILLAC
The greatest year in the history of A Great American Motor Car!

Cadillac received a big styling makeover for 1954. grille continued at the front, while the rear bumper was re-
Longer, lower and sleeker in design, the new models were designed with exhaust outlets in the vertical extensions.
of an all-new design, while still readily identifiable as Cadil- The egg-crate grille was now of a more intricate design that
lacs. Wraparound windows front and rear and fully inte- was a single unit, rather than being made up of several
grated fender designs distinguished the new Cadillacs. The larger grille bars, and parking lights were repositioned from
bullet-style or Dagmar bumper guards and egg-crate under the headlight to a spot just inside the grille ends. In-
1954 Cadillac 552
teriors became more modern and luxurious, with plush sur- rpm. The Hydra-Matic also received improvements, in-
faces and sleek chrome trimmed instrument panels. Inside cluding two distinct driving ranges, Hi and Lo, as well as
the Series 75 Fleetwood models, the headroom was still greater kick-down acceleration and smoothness. This pow-
massive, thanks to retention of its tall profile. ertrain continued to be among the most powerful in the in-
Model lines continued to be defined on the outside by dustry, with only the Chrysler Hemi V8 having a higher
their trim. All models still used the vertical faux air intakes rated output of 235 hp @ 4400 rpm. The horsepower race
at the leading edge of the rear quarters (this would be the was on!
last year on all but the 75 Fleetwood), with rocker panel Other points of interest for the 1954 season include ad-
molding running forward to the front wheel opening. The dition of an interior ventilation air intake at the base of the
60 Special added the traditional fender louvers on the lower windshield, behind the hood. This type of cowl intake
part of the rear quarter in front of the wheel opening. Both would become commonplace on most cars within a few
the Series 60 Special and the 75 Fleetwood series used a years. A windshield visor was incorporated into the upper
lower rear quarter panel molding. The Eldorado carried a windshield molding on sedans. Tailfins, while still rela-
wide, fluted molding that was made of extruded aluminum, tively small, became more accentuated this year, partially
with gold Cadillac crest emblems. due to the new rear quarter panel and bumper design. To
Motivation was provided by the dependable 331 CID top off the new year, the standard equipment list was ex-
V8 and Hydra-Matic combination, but with yet another panded to include automatic windshield washers and power
horsepower boost of 20, to a total 230 horsepower @ 4400 steering on all models.

Series 75 Fleetwood 4 Door,

8-passenger Sedan

Series 60 Special 4-Door Sedan

Series 60 Special

Series 75 Fleetwood interior Series 62 2-Door Convertible Series 62 2-Door Hardtop

Model year production: 94,635, down 11.82% from 1953. for engine number (used as serial number). For all cars the
Domestic market share: 1.96% (10th place). number is stamped on front right side of the crankcase
Base price range: $3,838 to $6,090. above the water pump. Motors numbered by series as fol-
Cadillac average base price: $4,853, up 0.94%. lows: 62 546200000 and up; 60 Special 546000000
Introduction date: January 1954. and up; 75 547500000 and up. Ending engine number
Assembly plants: Detroit, MI (1). for all series: 096680.
Engine and serial number identification: Nine-digit code
 553 1954 Cadillac

Powertrains
Compression Series 62, 60 Special
Engine Ratio Gross HP Transmission & Eldorado Series 75 Fleetwood
331 CID, 4-bbl., V8 8.25:1 $230 3-speed synchromesh manual - S
Hydra-Matic automatic S $186

Major Options Paint Colors

62 Eldorado 60 Special 75 Fleetwood Code
Air conditioning (except Black 1
convertibles) $620 - $620 $620 Newport Blue Metallic 2
Automatic heating system $119 S $119 $119 Viking Blue Metallic over Newport Blue
Pushbutton radio $100 - $100 $100 Metallic 2C
Signal seeking radio $120 S $120 $120 Viking Blue Metallic 3
Power windows and 2-way Alpine White over Viking Blue Metallic 3S
front seat $125* S S S Iris 4
Power brakes $48 S $48 $48 Alpine White over Iris 4S
Power steering S S S S Cobalt Blue Metallic 6
Autronic Eye headlight Shoal Green 7
dimmer $55 S $55 $55 Arlington Green Metallic over Shoal
Windshield washers S S S S Green 7J
Full-wheel covers $28 - $28 S Biscay Green 8
Chrome wire spoke wheels $325 S $325 $325 Cabot Gray over Biscay Green 8K
White sidewall tires $49 S $49 $49 Arlington Green Metallic 9
*Standard on Series 62 Convertible and Coupe de Ville. Cabot Gray 10
Norman Gray Metallic over Cabot Gray 10Y
Options common to most models. (= Not Available, S = Standard equipment) Gander Gray Metallic 12
Items may be standard equipment, optional at different pricing, or unavailable on
certain body styles. This chart is only a guide.
Russet Metallic 13
Driftwood 14
Copper Metallic over Driftwood 14Z
Apollo Gold*
Black over Apollo Gold
16
16A
1
Aztec Red*
Alpine White*
17
18
9
Azure Blue* 19 5
*Special Eldorado colors.
4
Series 62
An achievement in automotive quality ...
and a revelation in practicality.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1954 through 1956.
Percentage of divisions sales volume: 79.02%. 2-Door 4-Door
Primary competition: Chrysler Imperial, Lincoln Capri, and Packard Wheelbase 129.0" 129.0"
Series 250. Length 223.5" 216.5"
Notable changes: Completely redesigned. Width 79.6" 79.6"
Major standard equipment: Two-tone tufted interior trim with gabar- Height NA 62.1"
dine bolsters and gabardine or nylon inserts, rear seat center armrest, Legroom front 43.2" 43.2"
carpeting, rocker panel moldings, rear fender skirts, small hubcaps and Legroom rear 41.4" 41.4"
trim rings, and 8.00 15 BSW tires. Coupe de Ville adds: Leather and Headroom front 35.8" 35.8"
nylon interior trim and power front seat and windows. Convertible Headroom rear 35.6" 35.6"
adds: Power top. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 20.0
1954 Cadillac 554

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $3,838 +7.48% 4365 17,460 +21.65%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $4,261 +6.66% 4405 17,170 +18.01%
Series 62 2-Door Convertible, 6-p. 6267 $4,404 +6.27% 4610 6,310 -24.58%
Series 62 4-Door Sedan, 6-p. 6219 $3,933 +7.28% 4370 33,845 -28.47%
TOTALS Avg. Price $4,109 +6.89% Production 74,785 -11.59%

Eldorado
Eldorado blends the beauty and excitement of contemporary sports design
with the basic soundness and excellence of the industrys finest engineering.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 129.0"
Percentage of divisions sales volume: 2.27%.
Length 223.5"
Primary competition: Buick Skylark and Packard Caribbean. Width 79.6"
Notable changes: Completely redesigned. Height NA
Major standard equipment: Leather interior, color-keyed carpeting, sig- Legroom front 43.2"
nal seeking radio, windshield washers, power front seat adjustment, Legroom rear 40.0"
power windows, power convertible top, automatic heating system, LH Headroom front 35.5"
outside rear view mirror, chrome wire spoke wheels and 8.20 15 Headroom rear 35.1"
WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado 2-Door Convertible, 6-p. 6267S $5,738 -25.96% 4815 2,150 +304.14%
TOTALS Avg. Price $5,738 -25.96% Production 2,150 +304.14%

Series 60 Special
This magnificent motor car is longer and lower than
ever before, more graceful and trim, and far more beautiful.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 133.0"
Percentage of divisions sales volume: 17.12%.
Length 227.5"
Primary competition: Chrysler Custom Imperial and Packard Patrician. Width 79.6"
Notable changes: Completely redesigned. Height 62.1"
Major standard equipment: Two-tone nylon, all-wool broadcloth or V- Legroom front 43.3"
Crest pattern nylon interior trim, carpeting, power front seat, power Legroom rear 45.8"
windows, extra-wide rear quarter rocker panel moldings, eight vertical Headroom front 35.8"
chrome fender louvers in front of rear wheel opening, rear fender Headroom rear 35.6"
skirts, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
 555 1954 Chevrolet

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $4,683 +8.78% 4500 16,200 -19.00%
TOTALS Avg. Price $4,683 +8.78% Production 16,200 -19.00%

Series 75 Fleetwood
Biggest and roomiest of all Cadillacs.
Vastly more responsive and powerful, far easier to handle.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 149.8"
Percentage of divisions sales volume: 1.59%.
Length 237.2"
Primary competition: Chrysler Crown Imperial and Packard Executive Width 79.6"
Sedan and Limousines. Height 63.9"
Notable changes: Completely redesigned. Legroom front 43.3"
Major standard equipment: Bedford cord or broadcloth interior trim, Legroom rear NA
folding rear seat foot rests, color-keyed carpeting, power front seat, Headroom front 36.7"
power windows, auxiliary jump seats, full-length lower body trim Headroom rear 35.2"
molding, rear fender skirts, hubcaps, and 8.20 15 BSW tires. Imper- Cargo capacity (cu. ft.) NA
ial adds: glass division window. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from

Series 75 Fleetwood 4-Door Sedan, 8-p.

Model No. Base FADP
7523 $5,875
LY
+8.64%
Wt. (lbs.) Production
5055 889
LY
-38.05%
1
Series 75 Fleetwood Imperial 4-Door Sedan, 8-p. 7533 $6,090 +8.34% 5105 611 -20.13% 9
TOTALS Avg. Price $5,983 +8.49% Production 1,500 -31.82%
5
4

CHEVROLET
Beautifully NEW! From every point of view!

While styling changes for 1954 Chevrolets were min- parking lights at each end made the cars visually wider.
imal, sales would continue at a respectable rate. Ford man- There were also now 5 vertical grille bars, which enhanced
aged to edge out Chevy on a model year production basis, the bigger car look. New headlight rings, front bumper and
but on a calendar year sales basis Chevy still came out on bumper guards, hood emblem, and restyled hood orna-
top. Despite this situation Chevrolet increased market share ment completed the revamped front-end styling.
to more than 23 percent. Most other body trim was similar to the 1953 line, ex-
The few changes made for 1954 resulted in a more cept that the new taillights were now divided into two sec-
modern appearance while still utilizing the same bodies. A tions, with the taillamp and brake light on the top half, and
nearly full-width grille with oblong, horizontally mounted optional backup light on the bottom half. Interiors received
1954 Chevrolet 556
an update, and horsepower ratings were increased for the Initial popularity of the new-for-1953 Corvette car-
dependable in-line 6-cylinder engine. Three models were ried on into the 1954 season but quickly waned as rumors
dropped for the new season, the Two-Ten 2-Door Hard- spread of a 2-seat sports car coming from Ford. Three new
top, Two-Ten Convertible and the One-Fifty Club Coupe. color choices were added, Pennant Blue, Sportsman Red
The Townsman 4-Door, 8-passenger Station Wagon moved and Black, although the majority of Corvettes would be
from the Two-Ten line to the Bel Air line, and would mark painted Polo White. By mid-year, a new camshaft was in-
the last appearance of wood-grain exterior trim on a stalled that added 5 more horsepower, but this would only
Chevrolet wagon until the Caprice Wagon appeared in be a temporary solution to the need for more power. All
1966. Two models were renamed: the One-Fifty Business Corvettes were now built in St. Louis, Missouri.
Coupe was now the Utility Coupe, and the Two-Ten Club
Coupe was given the name Delray Coupe.

One-Fifty 4-Door Sedan Two-Ten 4-Door Station Wagon

Two-Ten 2-Door Delray Sport Coupe

Bel Air 4-Door Sedan Corvette 2-Door Convertible

Model year production: 1,143,561, down 14.75% from 1953. front door hinge pillar and read as follows: First letter is se-
Domestic market share: 23.66% (2nd place). ries designation A for 150 Special, B for 210 DeLuxe, C
Base price range: $1,539 to $3,523. for 240 Bel Air, and E for Corvette. Next two numbers des-
Chevrolet average base price: $2,002, up 1.54%. ignate model year; fourth digit indicates assembly plant
Introduction date: December 1953. from list above; remaining digits are consecutive serial num-
Assembly plants: Atlanta, GA (A); Baltimore, MD (B); Flint, ber, 001001 through 174684. Sequential numbering for
MI (F); Janesville, WI ( J); Kansas City, MO (K); Los An- Corvette is 001001 through 004640. Example: A54F001001
geles, CA (L); Norwood, OH (N); Oakland, CA (O); St. is a 1954 150 Special built at Flint, MI, serial number 1001.
Louis, MO (S); and Tarrytown, NY (T). Body style is determined from plate affixed to firewall.
Serial number identification: Ten digit codes located on left

Powertrains
Compression
Engine Ratio Gross HP Transmission 150, 210 & Bel Air Corvette
235.5 CID Blue-Flame 115, 1-bbl., 6-cyl. 7.5:1 115 3-speed manual S -
235.5 CID Blue-Flame 125, 1-bbl., 6-cyl. 7.5:1 125 Powerglide Automatic $178 -
235.5 CID Blue-Flame, 3 1-bbl., 6-cyl. 8.0:1 150 Powerglide Automatic - S
 557 1954 Chevrolet

Major Options Paint Colors

Two-Ten & Code
One-Fifty Bel Air Corvette Onyx Black 540
Heater and defroster Surf Green 541
(under dash) $40 $40 - Bermuda Green Metallic 542
Air-Flow heater and Horizon Blue 543
defroster $90 $90 $92 Biscayne Blue Metallic 544
Windshield washer $12 $12 $12 Shoreline Beige 545 or 620
Autronic-Eye headlamp Saddle Brown Metallic 546 or 619
dimmer - $49 - India Ivory 547
Deluxe pushbutton radio $65 $65 - Shadow Gray Metallic 548
Signal seeking AM radio - $145 $145 Morocco Red 549
Power front door windows - $86 - Romany Red 550
Power front seat adjustment - $ - Fiesta Cream 551
Power steering $135 $135 - Turquoise 552
Power brakes $38 $38 - Pueblo Tan 553
Full wheel covers $22 $22 S Shoreline Beige over Bermuda Green Metallic 554
White sidewall tires $27 $27 $27 India Ivory over Surf Green 555
India Ivory over Horizon Blue 556
Options common to most models. (= Not Available; S = Standard India Ivory over Biscayne Blue Metallic 557
equipment) Items may be standard equipment, optional at different pric-
ing, or unavailable on certain models. This chart is only a guide. Bermuda Green Metallic over Shoreline Beige 558
Shoreline Beige over Saddle Brown Metallic 559 or 622
India Ivory over Onyx Black 560
India Ivory over Romany Red 561
Bermuda Green Metallic over Fiesta Cream 562
India Ivory over Turquoise 563
Shoreline Beige over Pueblo Tan 564
Morocco Red over Shoreline Beige 565
Shoreline Beige over Morocco Red 566
Sungold 618
India Ivory over Sungold 621
Saddle Brown Metallic over Shoreline Beige 623
Polo White (Corvette only)
Pennant Blue (Corvette only)
567
570
1
Sportsman Red (Corvette only)
Black (Corvette only)
NA
NA
9
5
4
One-Fifty
Good-looking! Smart! Thrifty!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 11.32%. Cars Wagons
Primary competition: Ford Mainline and Plymouth Plaza. Wheelbase 115.0" 115.0"
Notable changes: New grille and trim and detail changes. Length 196.5" 198.9"
Major standard equipment: Cloth upholstery, black rubber floor mat Width 75.0" 75.0"
(rear compartment on business coupe), driver-side sun visor, three- Height 63.1" 65.5"
spoke steering wheel, stainless steel beltline molding, black rubber rear Legroom front 42.7" 42.7"
fender gravel shield, and 6.70 15 BSW tires. Legroom rear 41.4" NA
Headroom front 35.8" 35.9"
Headroom rear 35.1" NA
Cargo capacity (cu. ft.) 22.0 NA
Fuel capacity (gals.) 16.0 16.0
1954 Chevrolet 558

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
One-Fifty Special 2-Door Utility Coupe, 3-p. 1504 $1,539 +0.98% 3145 10,770 -20.55%
One-Fifty Special 2-Door Sedan, 6-p. 1502 $1,623 +0.62% 3165 64,855 -18.34%
One-Fifty Special 4-Door Sedan, 6-p. 1503 $1,680 +0.60% 3210 32,430 -40.17%
One-Fifty Special Handyman 4-Door Wagon, 6-p. 1509 $2,020 +0.50% 3455 21,404 -4.48%
TOTALS Avg. price $1,716 +1.67% Production 129,459 -26.68%

Two-Ten
Entirely new, through and through!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 45.84%. Cars Wagons
Primary competition: Ford Customline, Plymouth Savoy, and Stude- Wheelbase 115.0" 115.0"
baker Champion. Length 196.5" 198.9"
Notable changes: New grille and trim and detail changes. Width 75.0" 75.0"
Major standard equipment: Patterned cloth upholstery color-coordi- Height 63.1" 65.5"
nated to exterior, black rubber floor mat with rear floor simulated car- Legroom front 42.7" 42.7"
pet inserts, twin sun visors, two-spoke steering wheel, stainless steel Legroom rear 41.4" NA
full-length bodyside molding, stainless side window surround (except Headroom front 35.8" 35.9"
wagons), stainless windshield, beltline, rear gravel shield, and rocker Headroom rear 35.1" NA
panel trim, and 6.70 15 BSW tires. Delray Coupe adds: All-vinyl Cargo capacity (cu. ft.) 22.0 NA
waffle pattern upholstery, two-tone door panels, and front floor mat Fuel capacity (gals.) 16.0 16.0
carpeted inserts.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten DeLuxe Delray 2-Door Club
Coupe, 6-p. 2124 $1,782 +3.24% 3185 66,403 +177.33%
Two-Ten DeLuxe 2-Door Sedan, 6-p. 2102 $1,717 +0.59% 3185 195,498 -21.00%
Two-Ten DeLuxe 4-Door Sedan, 6-p. 2103 $1,771 +0.57% 3230 235,146 -29.28%
Two-Ten DeLuxe Handyman 4-Door
Station Wagon, 6-p. 2109 $2,133 +0.47% 3470 27,175 +48.84%
TOTALS Avg. price $1,851 -5.09% Production 524,222 -19.33%

Bel Air
New beauty and luxury in the style-leading Bel Air!

Nameplate year of origin: 1953 (1950 as 2-door hardtop model designa- Measurements
tion).
Current bodystyle lifespan: 1953 through 1954. Cars Wagons
Percentage of divisions sales volume: 42.52%. Wheelbase 115.0" 115.0"
Primary competition: Ford Crestline, Plymouth Belvedere and Stude- Length 196.5" 198.9"
baker Commander. Width 75.0" 75.0"
Notable changes: New grille and trim and detail changes. Height 63.1" 65.5"
 559 1954 Chevrolet

Major standard equipment: Two-tone cloth upholstery color-coordi- Measurements (cont.)

nated to exterior, black rubber luggage mat, front and rear floor car-
pet, twin sun visors, stem wind clock, deluxe steering wheel, stainless Cars Wagons
steel full-length bodyside molding with Bel Air specific rear fender Legroom front 42.7" 42.7"
trim, stainless side window surround (except convertible and wagons), Legroom rear 41.4" NA
stainless windshield, beltline, rear gravel shield, and rocker panel trim, Headroom front 35.8" 35.9"
rear fender skirts, and 6.70 15 BSW tires. Wagon adds: Di-Noc exte- Headroom rear 35.1" NA
rior wood-grain trim and second and third row removable seats. Con- Cargo capacity (cu. ft.) 22.0 NA
vertible adds: Deep-buff leather upholstery, power top, and 7.10 15 Fuel capacity (gals.) 16.0 16.0
BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bel Air 2-Door Sedan, 6-p. 2402 $1,830 +0.55% 3220 143,573 -0.57%
Bel Air 2-Door Hardtop, 6-p. 2454 $2,061 +0.49% 3300 66,378 -32.97%
Bel Air 2-Door Convertible, 5-p. 2434 $2,185 +0.46% 3445 19,383 -19.40%
Bel Air 4-Door Sedan, 6-p. 2403 $1,884 +0.53% 3255 248,750 +0.59%
Bel Air Townsman 4-Door Station Wagon, 8-p. 2419 $2,283 +0.44% 3540 8,156 +2.10%
TOTALS Avg. price $2,049 +3.46% Production 486,240 -5.54%

Corvette
The First All-American Sports Car!
First of the dream cars to come true.

Measurements
Nameplate year of origin: 1953.
Current bodystyle lifespan: 1953 through 1955.
Wheelbase 102.0"
1
Percentage of divisions sales volume: 0.32%.
Primary competition: Kaiser Darrin.
Length
Width
167.3"
69.8"
9
Notable changes: No changes.
Major standard equipment: Simulated leather upholstered bucket seats,
Height
Legroom front
51.5"
NA
5
instrument panel with full gauges, floor mounted transmission shifter,
black canvas manual folding top, lower bodyside chrome trim, dual ex-
Legroom rear NA 4
Headroom front NA
haust, full wheel covers and 6.70 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corvette 2-Door Convertible, 2-p. 2934 $3,523 +0.28% 2705 3,640 +1055.56%
TOTALS Avg. price $3,523 +0.28% Production 3,640 +1055.56%
1954 Chrysler 560

CHRYSLER
The Beautiful Chrysler! Americas first family of fine cars.

The first visual indications of an impending promo- This was the first time in many years, if not ever, that
tion for the Imperial to a stand-alone division of Chrysler the front appearance of the Imperial differed significantly
appeared with the 1954 models in the form of a facelift for from regular line Chrysler models. Other minor differences
all Chrysler series. could be found in taillight design, where the Imperial re-
A new grille for the Windsor DeLuxe featured three ceived a unit of one-piece design incorporating stop lamp
horizontal grille bars, the topmost of which arched up to and turn signal directly above the back-up light lens.
meet the hoodline, the ends of which met the middle grille Updates under the hood centered on Chryslers first
bar just inside the headlights. The middle bar ran straight fully automatic transmission. The PowerFlite was a fully au-
across the full width of the front end. On the New Yorker tomatic torque converter type unit. Experience gained with
series, the top bar was paralleled by a shorter grille bar di- Fluid Drive helped make the PowerFlite an instant success.
rectly below, which sat atop the middle bar. Between this Interior changes included a highly revised instrument panel
bar and the bottom bar was a rectangular parking light at featuring two large round gauges directly in front of the dri-
the far ends of the grille assembly. The Windsor DeLuxe ver, housing all of the important gauges, and the Safety
and New Yorker models had their own distinctive emblems Crash pad that now extended the full width of the dash-
that were placed in the center of the middle bar. Headlights board. Exterior bodyside trim varied by line, but essen-
were located in an enlarged bezel, which also housed the tially consisted of a separate front and rear fender molding,
directional signal that had an arrow etched in the lens. As rocker panel molding, and front and rear gravel guards of
was the tradition, the V8 New Yorkers had a V hood em- varying design.
blem just below the hood ornament, whereas the 6-cylin- The only model changes involved the elimination of
der Windsor had Chrysler in script. the entry-level Windsor series. The Windsor Club Coupe
The Imperial had a chrome upper grille bar that arched and Town & Country station wagon were moved to the
across the hood line and met a full width horizontal, bar at Windsor DeLuxe line. Worth noting is that this would be
a point inside of the headlights. At the point where they met the last year for a Club Coupe in the Chrysler line, and that
was a circular parking lamp and turn signal combination. the 1954 Windsor DeLuxe would carry the last 6-cylinder
The full width bar was of a heavy design and had five ver- engine offered in a Chrysler division product until 1977.
tical ridges spaced across it. Imperials also carried a V-
shaped hood emblem and hood ornament.

Custom Imperial 4-Door Sedan

New Yorker DeLuxe 4-Door Sedan

New Yorker DeLuxe 2-Door Newport Hardtop Windsor DeLuxe 4-Door

Town & Country Station Wagon
 561 1954 Chrysler

Model year production: 104,561, down 38.49% from 1953. code, 70141001 to 70181908 (LA plant 650140011 to
Domestic market share: 2.16% (9th place). 65015815). C-63-1 series (New Yorker): Eight digit code,
Base price range: $2,541 to $7,044. 76591001 to 76610490 (LA plant 66510001 to 66510937).
Chrysler average base price: $3,965, up 3.15%. C-63-2 series (New Yorker DeLuxe): Seven digit code,
Introduction date: October 1953. 7249001 to 7279807 (LA plant 69005001 to 69007248). C-
Assembly plants: Detroit, MI; and Los Angeles, CA. 64 series (Custom Imperial): Seven digit code, 7775001 to
Serial number identification: Located on left front door 7780767. C-66 series (Crown Imperial): Seven digit code,
hinge pillar. C-62 series (Windsor DeLuxe): Eight digit 7817001 to 7817100.

Powertrains
Compression Windsor New New Yorker DeLuxe
Engine Ratio Gross HP Transmission DeLuxe Yorker and Imperial
264.5 CID Spitfire, 1-bbl., 7.0:1 119 3-speed manual S - -
L-head, 6-cyl. PowerFlite automatic $189 - -
331.1 CID FirePower, 2-bbl., V8 7.5:1 195 PowerFlite automatic - S -
331.1 CID FirePower, 4-bbl., V8 7.5:1 235 PowerFlite automatic - - S

Major Options
Windsor DeLuxe New Yorker New Yorker DeLuxe Custom Imperial Crown Imperial
Heater and defroster $78 $78 $78 $78 S
Air-Temp air conditioningffi - $595 $595 $595 $595
Solex tinted windshield $20 $20 $20 $20 $20
Radio $101 $101 $101 S S
Electric clock $18 S S S S
Power windows $125 $125 $125 S S
Power steering $140 $140 $140 $140 S
Power brakes (disc on Crown Imperial) $* S S S S
White sidewall tires $32 $32 $32 $35 $35
*Standard on Windsor T&C wagon, and Windsor DeLuxe 8-passenger sedans. Disc brakes optional at extra cost. ffiNot available on Convertibles or New Yorker Town
1
& Country station wagon. 9
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide. 5
Paint Colors 4
Code Code
Black 01 West Point Gray over Flagship Blue 61
Alpine Blue 05 Alpine Blue over West Point Gray 62
Flagship Blue 06 West Point Gray over Alpine Blue 63
Commodore Blue Metallic 07 Flagship Blue over Alpine Blue 64
Glacier Blue 08 Alpine Blue over Flagship Blue 65
Turquoise Blue 09 Commodore Blue Metallic over Alpine Blue 66
Peacock Blue-Green Metallic 10 Alpine Blue over Commodore Blue Metallic 67
Seabreeze Blue 11 Ascot Gray over West Point Gray 68
Mint Green 15 West Point Gray over Ascot Gray 69
Sea Island Green Metallic 16 Everglades Green Metallic over Mint Green 70
Everglades Green Metallic 17 Mint Green over Everglades Green Metallic 71
West Point Gray 30 Mint Green over Sea Island Green Metallic 72
Ascot Gray 31 Sea Island Green Metallic over Mint Green 73
Pebble Beige 40 Topaz Tan Metallic over Pebble Beige 74
Topaz Tan Metallic 41 Pebble Beige over Topaz Tan Metallic 75
Cordovan Brown Metallic 42 Glacier Blue over Peacock Blue-Green Metallic 76
Tahitian Tan 43 Peacock Blue-Green Metallic over Glacier Blue 77
Torch Red 50 West Point Gray over Torch Red 78
Canary Yellow 55 Torch Red over West Point Gray 79
Flagship Blue over West Point Gray 60 Sea Island Green Metallic over Canary Yellow 80
1954 Chrysler 562
Code Code
Canary Yellow over Sea Island Green Metallic 81 Floral Green over Royal Palm Green Metallic 95
Tahitian Tan over Cordovan Brown Metallic 82 Royal Palm Green Metallic over Floral Green 96
Cordovan Brown Metallic over Tahitian Tan 83 Valley Green 151
Black over Turquoise Blue 84 Canyon Gray 301
Black over Torch Red 85 Flagship Blue over Canyon Gray 601
Torch Red over Black 86 Canyon Gray over Flagship Blue 611
Black over Canary Yellow 87 Alpine Blue over Canyon Gray 621
Canary Yellow over Black 88 Canyon Gray over Alpine Blue 631
Snow Crest over Scarlett Red 89 Ascot Gray over Canyon Gray 681
Steelhaze Gray over Bahama Blue 90 Canyon Gray over Ascot Gray 691
Steelhaze Gray over Gold 91 Valley Green over Sea Island Green Metallic 721
Black over Seabreeze Blue 92 Sea Island Green Metallic over Valley Green 731
Bahama Blue over Royal Crest Blue Metallic 93 Canyon Gray over Torch Red 781
Royal Crest Blue Metallic over Bahama Blue 94 Torch Red over Canyon Gray 791

Windsor DeLuxe
The lowest-priced member of Americas First Family of Fine Cars.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 42.58%. Coupe, HT, Conv. 8-pass. Station
Primary competition: Buick Super, Hudson Hornet, & Sedan Sedan Wagon
Kaiser Manhattan, Oldsmobile 98 and Packard Clipper. Wheelbase 125.5" 139.5" 125.5"
Notable changes: Restyled front end and minor trim and Length 215.6" 229.6" 215.6"
detail changes. Width 77.5" 77.5" 77.5"
Major standard equipment: Two-tone broadcloth interior Height 62.5" 63.0" 64.5"
trim, rear seat center folding armrest, color-keyed front Legroom front 43.5" 43.5" 43.5"
floor mat and rear carpeted floors, directional signals, Legroom rear 41.5" NA NA
two-speed electric windshield wipers, luggage compart- Headroom front 36.5" NA NA
ment light, full wheel covers, and 7.60 15 BSW tires. Headroom rear 36.0" NA NA
Convertible adds: Power top. Town & Country station Cargo capacity (cu. ft.) NA NA NA
wagon adds: Simulated leather interior. Eight-passenger Fuel capacity (gals.) 17.0 17.0 17.0
sedan adds: Two rear compartment jump seats, reverse-
hinged rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe 2-Door Club Coupe, 6-p. C-62 $2,541 +2.79%* 3565 5,659 -51.41%*
Windsor DeLuxe Newport 2-Door Hardtop, 6-p. C-62 $2,831 -6.41% 3685 3,655 -35.22%
Windsor DeLuxe 2-Door Convertible, 6-p. C-62 $3,046 -6.19% 3915 500 -60.00%
Windsor DeLuxe 4-Door Sedan, 6-p. C-62 $2,562 +2.81% 3655 33,563 -26.05%
Windsor DeLuxe 4-Door Sedan, 8-p. C-62 $3,492 +1.72%* 4185 500 +17.65%*
Windsor DeLuxe Town & Country 4-Door Station
Wagon, 6-p. C-62 $3,321 +0.97%* 3955 650 -47.67%*
TOTALS Avg. Price $2,966 -1.07% Production 44,527 -14.82%
*Comparison made to 1953 Windsor base models.
 563 1954 Chrysler

New Yorker
Powered by the famous FirePower V-8 engine.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 19.10%. Coupe, HT
Primary competition: Buick Roadmaster, Lin- and Sedan 8-pass. Sedan Station Wagon
coln Cosmopolitan, and Packard Series 250. Wheelbase 125.5" 139.5" 125.5"
Notable changes: Restyled front end and minor Length 215.6" 229.6" 215.6"
trim and detail changes. Width 77.5" 77.5" 77.5"
Major standard equipment: Broadcloth interior Height 62.5" 63.0" 64.5"
trim, rear seat center armrest, directional sig- Legroom front 43.5" 43.5" 43.5"
nals, electric clock, two-speed electric wind- Legroom rear 41.5" NA NA
shield wipers, luggage compartment light, full Headroom front 36.5" NA NA
wheel covers, and 8.00 15 BSW tires. Town Headroom rear 36.0" NA NA
& Country station wagon adds: Simulated Cargo capacity (cu. ft.) NA NA NA
leather interior. Eight-passenger sedan adds: Fuel capacity (gals.) 20.0 20.0 20.0
Two rear compartment jump seats, reverse-
hinged rear doors, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Club Coupe, 6-p. C-63-1 $3,202 +1.46% 3910 2,079 -73.17%
New Yorker Newport 2-Door Hardtop, 6-p. C-63-1 $3,503 -0.54% 4005 1,312 -48.04%
New Yorker 4-Door Sedan, 6-p. C-63-1 $3,229 +1.38% 3970 15,788 -57.94%
New Yorker 4-Door Sedan, 8-p. C-63-1 $4,368 -0.02% 4450 140 +40.00%
New Yorker Town & Country 4-Door Station
Wagon, 6-p. C-63-1 $4,024 +2.31% 4245 650 -53.54%
1
TOTALS Avg. Price $3,665 +0.89% Production 19,969 -59.51% 9
5
New Yorker DeLuxe 4
The power of leadership is yours.

Nameplate year of origin: 1939 (altered from 1938 New York Special model). Measurements
Current bodystyle lifespan: 1953 through 1954.
Wheelbase 125.5"
Percentage of divisions sales volume: 32.81%.
Length 215.6"
Primary competition: Buick Roadmaster, Lincoln Cosmopolitan, and Width 77.5"
Packard Series 250. Height 62.5"
Notable changes: Restyled front end and minor trim and detail changes. Legroom front 43.5"
Major standard equipment: Broadcloth interior trim, front and rear seat Legroom rear 41.5"
center pull-down armrest, full floor carpeting, directional signals, electric Headroom front 36.5"
clock, two-speed electric windshield wipers, luggage compartment light, Headroom rear 36.0"
full wheel covers, and 8.00 15 BSW tires. Convertible adds: Leather and Cargo capacity (cu. ft.) NA
nylon interior, power top, and outside rear view mirror. Fuel capacity (gals.) 20.0
1954 Chrysler 564

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker DeLuxe 2-Door Club Coupe, 6-p. C-63-2 $3,406 +3.24% 4005 1,861 -3.77%
New Yorker DeLuxe Newport 2-Door Hardtop,
6-p. C-63-2 $3,707 +0.52% 4095 4,814 +29.58%
New Yorker DeLuxe 2-Door Convertible, 6-p. C-63-2 $3,938 -1.06% 4265 724 -23.79%
New Yorker DeLuxe 4-Door Sedan, 6-p. C-63-2 $3,433 +3.16% 4065 26,907 +30.71%
TOTALS Avg. Price $3,621 +1.32% Production 34,306 +26.20%

Custom Imperial
Enjoy the pride of ownership of the finest car money can buy.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 5.41%. Newport Sedans
Primary competition: Cadillac Series 62, Lincoln Capri, and Packard Wheelbase 131.5" 133.5"
Series 400. Length 221.6" 223.8"
Notable changes: Restyled front end and minor trim and detail changes. Width 77.5" 77.8"
Major standard equipment: Leather and broadcloth interior trim, front Height 62.8" 63.0"
and rear seat center pull-down armrest, full floor carpeting, electric Legroom front 44.3" 44.5"
clock, 2-speed electric windshield wipers, power windows, luggage Legroom rear 41.8" 43.8"
compartment light, full wheel covers, and 8.20 15 BSW tires. Headroom front 36.3" 36.5"
Headroom rear 35.3" 35.9"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Imperial Newport 2-Door Hardtop, 6-p. C-64 $4,560 0.00% 4345 1,249 +51.76%
Custom Imperial 4-Door Sedan, 6-p. C-64 $4,260 0.00% 4355 4,324 -44.51%
Custom Imperial 4-Door Town Limousine, 6-p. C-64 $4,797 0.00% 4465 85 -65.02%
TOTALS Avg. Price $4,539 0.00% Production 5,659 -36.12%

Crown Imperial
Custom-built for those who demand the absolute finest.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 145.5"
Percentage of divisions sales volume: 0.10%.
Length 236.2"
Primary competition: Cadillac Series Fleetwood 75. Width 81.1"
Notable changes: Restyled front end and minor trim and detail changes. Height 68.7"
Major standard equipment: Broadcloth interior trim, front and rear seat center Legroom front 46.0"
pull-down armrest, two rear compartment jump seats, full floor carpeting, di- Legroom rear NA
rectional signals, electric clock, heater and defroster, two-speed electric wind- Headroom front 39.5"
shield wipers, power windows, luggage compartment light, reverse-hinged Headroom rear 35.3"
rear doors, full wheel covers, and 8.90 15 BSW tires. Limousine adds: Cargo capacity (cu. ft.) NA
Leather upholstery in chauffeurs compartment and divider window. Fuel capacity (gals.) 20.0
 565 1954 DeSoto

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-66 $6,922 0.00% 5220 23 -52.08%
Crown Imperial 4-Door Limousine, 8-p. C-66 $7,044 0.00% 5295 77 -30.63%
TOTALS Avg. Price $6,882 0.00% Production 100 -37.11%

DESOTO
Presenting the new 1954 DeSoto.

Though little about the 1954 DeSoto appeared new, grille now consisted of a floating horizontal bar with nine
it is surprising how many new features were engineered vertical bars, and was surrounded by a chrome trim bar.
into the car in its last year of a body cycle. The big news New round parking lamps were mounted at each end of the
for the year was the introduction of the PowerFlite 3-speed horizontal bar, and slightly larger bumper guards were uti-
transmission, DeSotos first fully automatic transmission. lized. On the bodysides, new front fender and door trim
Available with either the 6-cylinder or V8 engine, the was of a step-down design with the model name in be-
clutchless transmission eliminated the need of offering tween the two levels at a point just behind the front wheel
Fluid Drive, so it was discontinued as an option in all of opening.
its variations. Also new for 1954 was the DeSoto Airtemp Other changes worth noting include an increase in
air conditioner. Unlike other early automotive air condi-
tioning systems, the Airtemp system was fully contained
compression ratio for the V8 engine, which raised the
horsepower to 170 @ 4400 rpm. The Sportsman 2-Door
1
under the hood and was a powerful and reliable unit. Hardtop, now offered only in the Firedome series, featured 9
Inside the car buyers were greeted with restyled inte-
riors. A redesigned instrument panel was most obvious,
a one-piece rear window design. A special spring model in-
troduction was the Firedome Coronado 4-Door Sedan. It
5
with a horizontal layout and a full complement of round featured special interior and exterior trim, but for this year, 4
gauges place directly in front of the driver. Dashboards were it was considered an option package and not a separate
painted in harmonizing colors with other interior mold- model. Finally, this would be the last season for the Pow-
ings. New upholstery offerings included luxury fabrics and ermaster 6-cylinder engine (and the entire Powermaster
leathers in a wide choice of colors. line), as well as the 2-Door Club coupe and 8-passenger,
Exterior sheetmetal remained basically the same as in 4-Door sedan body styles in both series.
1953, with many trim changes providing a new look. The

Firedome 2-Door Club Coupe

Firedome 4-Door Sedan

1954 DeSoto 566

Powermaster 4-Door, Powermaster 4-Door Station Wagon

8 passenger Sedan

Model year production: 76,579, down 41.28% from 1953. Serial number identification: Located on left front door
Domestic market share: 1.58% (13th place). hinge pillar. Powermaster S-20 series: Eight digit code,
Base price range: $2,364 to $3,559. 50306001 to 50322514 (LA plant, 62043001 to 62043897).
DeSoto average base price: $2,947, up 0.98%. Firedome S-19 series: Eight digit code, 55130001 to
Introduction date: November 1953. 55182504 (LA plant, 64017001 to 64020704).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission Powermaster Firedome
250.5 CID, Powermaster 1-bbl., L-head, 6-cyl. 7.0:1 116 3-speed manual S -
Overdrive $98 -
PowerFlite automatic $189 -
276.1 CID, Firedome 2-bbl., V8 7.5:1 170 3-speed manual - S
Overdrive - $98
PowerFlite automatic - $189

Major Options
Powermaster Firedome
Heater and defroster $78 $78
Airtemp air conditioning $643 $643
AM radio $85 $85
Power windows $101 $101
Tinted glass $33 $33
Electric clock $33 $33
Power steering $140 $140
Power brakes $37 $37
White sidewall tires $33 $33
Options common to most models. Items may be standard equip-
ment, optional at different pricing, or unavailable on certain body
styles. This chart is only a guide.

Paint Colors
Code Code
Black 301 Colonial Gray 330
Huron Blue 305 Slate Gray Metallic 331
Azure Blue Metallic 306 Arizona Beige 340
Ensign Blue Metallic 307 Burma Tan Metallic 341
Fountain Blue 308 Cherokee Red 350
Tropic Blue Metallic 309 Aztec Yellow 355
Kerry Green 315 Azure Blue Metallic over Huron Blue 360
Forest Green Metallic 316 Huron Blue over Azure Blue Metallic 361
Pinehurst Green Metallic 317 Pinehurst Green Metallic over Kerry Green 362
June Green 318 Kerry Green over Pinehurst Green Metallic 363
Fairway Green Metallic 319 Forest Green Metallic over Kerry Green 364
 567 1954 DeSoto
Code Code
Kerry Green over Forest Green Metallic 365 Cherokee Red over Colonial Gray 381
Slate Gray Metallic over Colonial Gray 366 Black over Kerry Green 382
Colonial Gray over Slate Gray Metallic 367 Sahara Beige over Cadiz Blue 383
Burma Tan Metallic over Arizona Beige 368 Cadiz Blue over Sahara Beige 384
Arizona Beige over Burma Tan Metallic 369 Tropic Blue Metallic over Fountain Blue 385
Black over Cherokee Red 370 Fountain Blue over Tropic Blue Metallic 386
Cherokee Red over Black 371 Pinehurst Green Metallic over June Green 387
Black over Aztec Yellow 372 June Green over Pinehurst Green Metallic 388
Colonial Gray over Azure Blue Metallic 374 Fairway Green Metallic over June Green 389
Azure Blue Metallic over Colonial Gray 375 June Green over Fairway Green Metallic 390
Huron Blue over Colonial Gray 376 Colonial Gray over Tropic Blue Metallic 391
Colonial Gray over Huron Blue 377 Tropic Blue Metallic over Colonial Gray 392
Black over Colonial Gray 378 Fountain Blue over Colonial Gray 393
Colonial Gray over Black 379 Colonial Gray over Fountain Blue 394
Colonial Gray over Cherokee Red 380 Black over June Green 395

Powermaster
The Powermaster Six provides big-car advantages
as well as the exciting new DeSoto look.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 25.08%. All but 8-passenger 8-passenger
Primary competition: Buick Special, Hudson Super Sedan Sedan
Wasp, Kaiser Special, and Nash Ambassador. Wheelbase 125.5" 139.5"
Notable changes: New grille and trim and detail Length 214.5" 223.8"
changes. Width 77.7" 77.7"
Major standard equipment: Color-keyed fabric and
leather interior trim (vinyl on station wagon), full
Height
Legroom front
62.5"
44.0"
NA
44.0"
1
floor carpeting, stainless instrument panel trim,
chrome trim surround on windshield, vent windows
Legroom rear
Headroom front
41.8"
36.3"
NA
NA
9
and beltline, chrome rear fender guard, rocker panel Headroom rear 35.3" NA 5
molding, full wheel covers, and 7.60 15 BSW
tires. Eight passenger sedan adds: Cloth upholstery,
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
17.0
NA
17.0 4
reverse-hinged rear doors, two rear compartment *Station Wagon, 214.2".
jump seats, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Powermaster 2-Door Club Coupe, 6-p. S20 $2,364 +0.00% 3505 3,749 -53.50%
Powermaster 4-Door Sedan, 6-p. S20 $2,386 +0.00% 3570 14,967 -55.51%
Powermaster 4-Door Station Wagon, 6-p. S20 $3,108 +0.00% 3855 225 -55.00%
Powermaster 4-Door Sedan, 8-p. S20 $3,281 +0.00% 4100 263 +16.89%
TOTALS Avg. Price $2,785 +1.09% Production 19,204 -56.26%
1954 Dodge 568

Firedome
The new, mighty 170 horsepower Firedome V8 series.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 74.92%. All but 8-passenger Sedan 8-passenger Sedan
Primary competition: Buick Century, Chrysler Wheelbase 125.5" 139.5"
Windsor, Hudson Hornet, Kaiser Manhattan, Length 214.5"* 223.8"
Mercury Monterey, Oldsmobile Super 88, and Width 77.7" 77.7"
Packard Clipper. Height 62.5" NA
Notable changes: New grille and trim and detail Legroom front 44.0" 44.0"
changes. Legroom rear 41.8" NA
Major standard equipment: Color-keyed fabric Headroom front 36.3" NA
and leather interior trim (vinyl on station Headroom rear 35.3" NA
wagon), full floor carpeting, stainless instru- Cargo capacity (cu. ft.) NA NA
ment panel trim, chrome trim surround on Fuel capacity (gals.) 17.0 17.0
windshield, vent windows and beltline, chrome *Station Wagon, 214.2".
rear fender guard, rocker panel molding, full
wheel covers, and 7.60 15 BSW tires. Eight
passenger sedan adds: Cloth upholstery, re-
verse-hinged rear doors, two rear compartment
jump seats, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome 2-Door Club Coupe, 6-p. S19 $2,652 +0.00% 3735 5,762 -60.51%
Firedome Sportsman 2-Door Hardtop, 6-p. S19 $2,923 +0.00% 3815 4,382 -6.77%
Firedome 2-Door Convertible, 6-p. S19 $3,144 +0.00% 4015 1,025 -39.71%
Firedome 4-Door Sedan, 6-p. S19 $2,673 +0.00% 3790 45,095 -29.77%
Firedome 4-Door Station Wagon, 6-p. S19 $3,381 +0.00% 4045 946 -14.00%
Firedome 4-Door Sedan, 8-p. S19 $3,559 +0.00% 4305 165 -17.50%
TOTALS Avg. Price $3,055 +0.00% Production 57,375 -33.67%

DODGE
Presenting the New 54 Dodge. Elegance in Action!

There were many reasons for Dodge to celebrate this over 10 years, with a compression ratio boost to 7.25 to 1,
year. First off, Dodge was entering its 40th anniversary resulting in 110 horsepower, a 7 hp increase. To top off all
year, hot off the heels of its second best postwar sales sea- this new engineering was the new corporate PowerFlite au-
son. Then there was the popular Red Ram V8 engine en- tomatic transmission, newly available power steering and
tering its second year with an increased compression ratio power brakes, and Chrysler Airtemp air conditioning.
that gave it another 10 horsepower. Not to be left out, the Then there were the new models. The most exciting
in-line 6-cylinder engine received its first enhancement in was probably the announcement of a specially equipped
 569 1954 Dodge
1954 Dodge Royal Convertible being selected to be the pace year, with the name used on the Meadowbrook Special
car for the Indianapolis 500 race on May 31, 1954. At least models from 1953. It was discontinued at mid-year.
a few pace car replicas were offered for sale to the public, Styling changes were mostly confined to a new grille
the second time this had ever happened. Also new for the and trim changes, with an assortment of new paint colors
year was a Coronet Sierra 4-Door Station Wagon, available offered. The grille eliminated the vertical bars in the cen-
in 2-seat and 3-seat versions. The former Coronet Sierra 2- ter portion, except for one larger bar in the middle, giving
Door Station Wagon was renamed the Coronet Suburban. a lighter and sportier overall appearance. At the back, the
A realignment of the regular series made room for a new Royal series received a small chrome fin atop the rear
new top-of-the-line Dodge, the Royal. Billed as a new lux- fenders. On the bodyside, new trim gave an effect that was
ury level Dodge, it really just replaced the Coronet as top- opposite the trim used the prior season. This year the
of-the-line Dodge. Dodge may have hoped to build its lux- chrome trim began above the front wheel opening, ran
ury image by naming it after the Chrysler Royal, which straight back to a point just below the rear side window, and
had been discontinued just a few years earlier. In the end then dipped down and ran straight back over the top of the
it may have been luxurious for a Dodge but certainly did rear wheel opening. With all the changes, Dodge must have
not offer the level of luxury found in an Imperial. The expected a good year, but in fact various outside factors
Coronet moved down to become the mid-range Dodge, contributed to a 50 percent decline.
combining the Coronet and Meadowbrook series of the
previous year. The Meadowbrook series continued another

Coronet 4-Door Sedan Coronet 4-Door, Royal 2-Door Convertible

8 passenger Sierra Station Wagon

1
9
5
Royal 2-Door Convertible, Royal 2-Door Sport Coupe Hardtop
4
Indianapolis 500 Pace Car

Model year production: 154,647, down 50.69% from 1953. D-50-3 series: Detroit, 34642001 to 34739536; San Lean-
Domestic market share: 3.20% (8th place). dro, 42510001 to 42516879. Meadowbrook 6 D-51-1 series:
Base price range: $1,983 to $2,790. Detroit, 32152901 to 32189926; San Leandro, 45105801 to
Dodge average base price: $2,365, up 8.00%. 45110883. Coronet 6 D-51-2 series: Detroit, 32160001 to
Introduction date: October 8, 1953. 32189926; San Leandro, 45110001 to 45110883. Coronet 6
Assembly plants: Detroit, MI; and San Leandro, CA. D-52 series: Detroit, 37227001 to 37233332; San Leandro,
Serial number identification: Eight digit codes located on 48015001 to 48015369. Coronet V8 D-53-2 and Royal V8
left front door hinge pillar. Meadowbrook V8 D-50-1 se- D-53-3 series: Detroit, 38525001 to 38534205; San Lean-
ries: Detroit, 34635801 to 34739536; San Leandro, dro, 47003001 to 47003887.
42508001 to 42516879. Coronet V8 D-50-2 and Royal V8

Powertrains
Compression Coronet Sedans/ Royal & Coronet
Engine Ratio Gross HP Transmission Meadowbrook Wagons HT/Convertible
230.2 CID Get-Away, 2-bbl., 7.25:1 110 3-speed manual S S -
L-head, 6-cyl. Automatic overdrive $98 $98 -
1954 Dodge 570
Compression Coronet Sedans/ Royal & Coronet
Engine Ratio Gross HP Transmission Meadowbrook Wagons HT/Convertible
Gyro-Matic Fluid Drive $130 NA
PowerFlite Drive $189 $189 -
241.4 CID Red Ram, 2-bbl., 7.5:1 150 3-speed manual $151$171* $109$241* S
Hemi, V8 Automatic overdrive $249$269* $207$339* $98
PowerFlite Drive $340$360* $298$430* $189
*Additional cost of V8 varies depending upon model. Sedan is lowest price listed. Coupe is the highest price on Meadowbrook, and 4-Door Wagons are the highest price
on Coronets. The Coronet Coupe is $5 higher than the sedan, and the 2-Door Suburban prices are another $45 higher than the 4-Door Wagon.

Major Options
Meadowbrook Coronet Royal
Heater and defroster $78 $78 $78
Airtemp air conditioning - $643 $643
Radio $83 $83 $83 Options common to most models. (=
Solex tinted windshield $22 $22 $22 Not Available, S = Standard equipment)
Items may be standard equipment, optional
Electric windshield wipers $4 S S
at different pricing, or unavailable on cer-
Power steering - $134 $134 tain body styles. This chart is only a guide.
Power brakes $37 $37 $37
Full wheel covers $15 $15 $15
Chrome wire wheels $280 $280 $280
White sidewall tires $30 $30 $30

Paint Colors
Code Code
Jewell Black 501 Dawn Gray over Lancaster Blue Metallic 560
Bermuda Blue 505 Sunsand over Bedford Blue 561
Bedford Blue 506 Bedford Blue over Bermuda Blue 562
Lancaster Blue Metallic 507 Dawn Gray over Wing Gray 563
Bimini Blue* 508 Bedford Blue over Dawn Gray 564
Willow Green 515 Bedford Blue over Sunsand 565
Berkshire Green 516 Willow Green over Cumberland Green Metallic 566
Cumberland Green Metallic 517 Willow Green over Berkshire Green 567
Seamist Green* 520 Sunsand over Berkshire Green 568
Dawn Gray 530 Cumberland Green Metallic over Willow Green 569
Wing Gray 531 Cumberland Green Metallic over Sunsand 570
Heron Gray* 535 Sunsand over Esquire Red 571
Dover Gray* 536 Esquire Red over Sunsand 572
Sunsand 540 Esquire Red over Dawn Gray 573
Esquire Red 550 *1953 colors carried into early 1954 production. Two-tone paint combi-
Shoreham Ivory* 555 nations are $13 extra.
Pace Car Yellow 556

Meadowbrook
Smooth, comfortable motoring at its best.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 9.99%. Wheelbase 119.0"
Primary competition: Hudson Jet Liner, Pontiac Chieftain, and Stude- Length 205.5"
Width 73.5"
baker Champion Regal.
Height 62.0"
Notable changes: Revised trim and detail changes.
Legroom front 44.0"
 571 1954 Dodge
Major standard equipment: Broadcloth interior trim, full floor rubber Measurements (cont.)
covering, black rubber window trim, and 6.70 15 BSW tires.
Legroom rear 40.5"
Headroom front 36.4"
Headroom rear 36.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Model No. Change from Shipping Model Year Change from
(6-cyl./V8) Base FADP LY Wt. (lbs.) Production LY
Meadowbrook 2-Door Club Coupe, 6-p. D-51-1/D-50-1 $1,983 0.00% 3120 4,251 -88.44%
Meadowbrook 4-Door Sedan, 6-p. D-51-1/D-50-1 $2,025 0.00% 3195 11,193 -86.70%
TOTALS Avg. Price $2,004 -3.17% Production 15,444 -88.70%

Coronet
The popular Dodge Coronet in a wide range of smart new body styles.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 48.11%. Coupe & Hardtop & Suburban Sierra
Primary competition: Hudson Wasp, Nash States- Sedan Convertible Wagon Wagon
man, Pontiac Chieftain DeLuxe, and Studebaker Wheelbase 119.0" 114.0" 114.0" 119.0"
Commander DeLuxe. Length 205.5" 196.0" 190.8" 195.8"
Notable changes: Revised trim and detail changes. Width 73.5" 73.5" 73.2" 73.2"
Major standard equipment: Cloth interior trim,
rear floor carpeting with front floor rubber cov-
Height
Legroom front
62.0"
44.0"
61.0"
43.8"
62.2"
43.8"
62.3"
44.0" 1
ering, two-speed electric windshield wipers,
windshield, rear window and vent window stain-
Legroom rear
Headroom front
40.5"
36.4"
41.4"
35.5"
41.4"
36.0"
40.5"
36.4" 9
less trim, rear fender gravel shields, small hub-
caps, and 7.10 15 BSW tires (6.70 15 BSW
Headroom rear
Cargo capacity (cu. ft.)
36.4"
NA
35.0"
NA
35.2"
NA
36.4"
NA 5
tires on Suburban Wagon). Suburban and Sierra
wagons add: Vinyl interior trim. Convertible
Fuel capacity (gals.) 17.0 17.0 17.0 17.0
4
adds: Power top.

Models Available
Model No. Change from Shipping Model Year Change from
(6-cyl./V8) Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Coupe, 6-p. D-51-2/D-50-2 $2,109 0.00% 3165 12,499 -17.23%
Coronet 2-Door Sport Coupe Hardtop, 6-p. D-53-2 $2,380 -0.25% 3310 100 -99.42%
Coronet 2-Door Convertible, 6-p. D-53-2 $2,514 -0.20% 3505 50 -98.78%
Coronet 4-Door Sedan, 6-p. D-51-2/D-50-2 $2,136 0.00% 3235 50,963 -62.25%
Coronet 2-Door Suburban Station Wagon, 6-p. D-52/D53-2 $2,229 NEW 3185 9,489 NEW
Coronet 4-Door Sierra Station Wagon, 6-p. D-52/D53-2 $2,719 +7.56% 3430 988 -81.70%
Coronet 4-Door Sierra Station Wagon, 9-p. D-52/D53-2 $2,528 NEW 3435 312 NEW
TOTALS Avg. Price $2,336 +3.23% Production 74,401 -57.95%
1954 Ford 572

Royal
A superb achievement in fine car luxury and
performance is the elegant new Dodge Royal V8.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1954.
Percentage of divisions sales volume: 41.90%. Coupe & Sedan Hardtop & Convertible
Primary competition: Buick Special, DeSoto Power- Wheelbase 119.0" 114.0"
master, Hudson Super Wasp, Kaiser Virginian Spe- Length 205.5" 196.0"
cial, Mercury Monterey, Nash Ambassador, Width 73.5" 73.5"
Oldsmobile 88, Pontiac Star Chief, and Studebaker Height 62.0" 61.0"
Commander Land Cruiser. Legroom front 44.0" 43.8"
Notable changes: Revised trim and detail changes. Legroom rear 40.5" 41.4"
Major standard equipment: Jacquard fabric interior Headroom front 36.4" 35.5"
trim, full floor carpeting, two-speed electric wind- Headroom rear 36.4" 35.0"
shield wipers, windshield, rear window and vent Cargo capacity (cu. ft.) NA NA
window stainless trim, rear fender gravel shields, Fuel capacity (gals.) 17.0 17.0
small hubcaps, and 7.10 15 BSW tires. Sport
Coupe adds: Vinyl interior trim. Convertible adds:
Power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Club Coupe, 6-p. D-50-3 $2,349 NEW 3365 8,900 NEW
Royal 2-Door Sport Coupe Hardtop, 6-p. D-53-3 $2,503 NEW 3355 3,852 NEW
Royal 2-Door Convertible, 6-p. D-53-3 $2,632 NEW 3575 2,000 NEW
Royal 4-Door Sedan, 6-p. D-50-3 $2,373 NEW 3425 50,050 NEW
TOTALS Avg. Price $2,464 NEW Production 64,802 NEW

FORD
Worth more when you buy it. Worth more when you sell it!

Entering the third year of a three-year styling cycle, rior changes. Up front, yet another variation on the spin-
one would think that Ford would have been content to ner grille was seen, this time with the center grille bar split
leave well enough alone. After all, the 50th Anniversary through the center, with the bottom section having three
year had been a successful one, and new models were in the ribs on each side of the spinner. Round parking lamps were
works for 1955, so why mess with a winning formula? Yet again seen, placed at the outer ends of the center grille bar,
that is exactly what Ford did, and obviously they knew what directly below the headlamps. A redesigned hood ornament
they were doing as they regained first place in model year and slightly larger round taillamps rounded out the changes
production, edging out Chevrolet by fewer than 20,000 front and rear. Bodysides had the embossments removed,
units. leaving a forward sloping body feature line, and series des-
From the outside, the new season brought few exte- ignations were now placed in the corner as it swept rear-
 573 1954 Ford
ward. Customline and Crestline models now used a full- the instrument panel, the speedometer was illuminated by
length body side stainless steel molding. the transparent hood for even easier reading. A new stain-
The big changes were out of sight at the front of the less trimmed rectangular center section of the dash con-
car. All Fords received a new ball-joint front suspension tained most other controls, including two warning lights
which greatly improved ride and handling, the first of its that replaced the oil pressure and voltage gauges. Both
type in the low-price field. The new suspension accounted transparent top features were ultimately short lived, but
for a minute increase in wheelbase length to 115.5 inches. they definitely showed that Ford was looking to the future.
Engines were also new, with two high-compression pow- Interiors received the requisite updates, along with
erplants being introduced. Most importantly was Fords two new optional luxury car features. First were power-
first modern, overhead valve V8 engine. Known as the Y- lift windows, a feature that beat Plymouth and Chevrolet
block, it was touted as the newest, most modern eight in to market. Chevrolet actually had power windows available,
any car today, featuring smoother, quieter operation, and but only for the front door, whereas Fords were on all four
better fuel mileage. Also improved was the I-block 6-cylin- windows. The other optional feature was a 4-way power ad-
der engine, which boasted nearly a 15 percent improvement justable front seat.
in horsepower. In a change from usual Ford practice, both Aside from the previously mentioned Skyliner 2-Door
engines were available in all models. Power steering and Hardtop, the only other model change was the addition of
power brakes rounded out the modern features available a 2-Door Ranch Wagon to the Customline series. Another
under the hood. addition technically counts as a 1955 model, the all-new
Two new features were highly visible, though. Most Thunderbird. First shown at the Detroit Auto Show on
obvious was the introduction of the new Crestline Skyliner February 20, 1954, just 45 days after the public introduc-
2-door hardtop. The Skyliner used a tinted Plexiglas roof tion of the regular 1954 Ford line, the sporty, two-seat
section over the front seat, providing the feel of a convert- Thunderbird was Fords answer to the Chevrolet Corvette.
ible, while still having a roof overhead. Also featuring a As it is a 1955 model, the T-Bird is covered herein under
transparent plastic hood was the speedometer on the new the 1955 Ford section.
Astra-Dial Control panel. Set in a half-moon pod atop

1
9
Crestline 2-Door Skyliner Hardtop
Crestline 2-Door Sunliner Convertible 5
Crestline 4-Door Sedan interior
4

Customline 4-Door Country Customline 4-Door Sedan

Sedan Station Wagon
1954 Ford 574

Model year production: 1,165,942, down 6.54% from 1953. for 256 CID V8, 160-hp, special engine installed for law
Domestic market share: 24.13% (1st place). enforcement agencies. The second digit indicates model year
Base price range: $1,548 to $2,339. (4 = 1954). Third digit indicates assembly plant code from
Ford average base price: $1,940, up 0.82%. above. Fourth digit indicates the body type as follows: Sun-
Introduction date: January 6, 1954. liner (C); Mainline Ranch Wagon (W); Customline Ranch
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, Wagon (R); Country Sedan (X); Country Squire (Y); Sky-
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI liner (F); Victoria (V); Crestline Fordor (T); all others (G).
(F); Edgewater, NJ (E); Kansas City, MO (K); Long Beach, Remaining digits are sequential with beginning number of
CA (L); Louisville, KY (U); Memphis, TN (M); Norfolk, 100001 and ending number as follows in the chart below.
VA (N); Richmond, CA (R); Somerville, MA (S); and Twin The serial numbers are not duplicated between engine
Cities (St. Paul), MN (P). codes: as an example 165959 is the last serial number of a 6-
Serial number identification: Ten-digit number located on cylinder car built in Atlanta, and 165958 is the last V8
left front door pillar, and read as follows: First digit indi- model built in Atlanta.
cates engine installation, A for 6-cylinder, U for V8, and P

Highest Serial Numbers by Assembly Plant and Engine

Assembly plant 6-cylinder (Code A) V8 (Code B)
Atlanta, GA (A) 165959 165958
Buffalo, NY (B) 161398 161399
Chester, PA (C) 165497 165506
Chicago, IL (G) 196269 196277
Dallas, TX (D) 202233 202232
Dearborn, MI (F) 235822 235821
Edgewater, NJ (E) 188571 188567
Kansas City, MO (K) 173157 173193
Long Beach, CA (L) 162069 162159
Louisville, KY (U) 166654 166655
Memphis, TN (M) 168505 168504
Norfolk, VA (N) 174160 174169
Richmond, CA (R) 149189 149162
Somerville, MA (S) 172860 172839
Twin Cities (St. Paul), MN (P) 178501 178596

Powertrains
Compression
Engine Ratio Gross HP Transmission Mainline Customline Crestline
223 CID Mileage Maker, 1-bbl., 6-cyl. 7.2:1 115 3-speed manual S S S
Overdrive $110 $110 $110
Ford-O-Matic Drive $184 $184 $184
239 CID, 2-bbl., V8 7.2:1 130 3-speed manual $76 $76 $76
Overdrive $186 $186 $186
Ford-O-Matic Drive $260 $260 $260

Major Options
Mainline Customline Crestline Mainline Customline Crestline
Heater $44 $44 $44 Rear fender skirts $ $ $
Magic Air heater and def. $70 $70 $70 Wheel trim rings $ $ $
Electric clock $15 $15 $15 Full wheel covers $ $ $
Radio $88 $88 $88 White sidewall tires $28 $28 $28
I-rest tinted glass $ $ $ *Available on Customline Fordor, and all Crestline models except Coun-
Windshield washers $10 $10 $10 try Squire.
Power windows - $* $*
Options common to most models. (= Not Available) Items
Power seat - $ $ may be standard equipment, optional at different pricing, or
Master-Guide power steering $134 $134 $134 unavailable on certain models. This chart is only a guide.
Swift Sure power brakes $45 $45 $45
 575 1954 Ford

Paint Colors*
Code Code
Raven Black A Cadet Blue Metallic over Sandstone
Sheridan Blue B White CM
Cadet Blue Metallic C Sandstone White over Killarney Green
Glacier Blue D Metallic MG
Dovetone Gray E Sheridan Blue over Glacier Blue BD
Highland Green Metallic F Sandstone White over Torch Red MN
Killarney Green Metallic G Skyhaze Green (Blue) over Sandstone
Sea Haze Green H White TM
Lancer Maroon Metallic J Killarney Green Metallic over Sandstone
Sandalwood Tan L White GM
Sandstone White M Black over Sandstone White AM
Torch Red N Sandstone White over Cameo Coral MR
Cameo Coral R Cameo Coral over Sandstone White RM
Skyhaze Green (Blue) T Sea Haze Green over Highland Green
Goldenrod V Metallic HF
Sierra Brown Metallic Z Lancer Maroon Metallic over Sandalwood
Dovetone Gray over Cadet Blue Metallic EC Tan JL
Killarney Green Metallic over Sea Haze Torch Red over Black NA
Green GH Goldenrod over Sandstone White VM
Sandalwood Tan over Lancer Maroon Sierra Brown Metallic over Sandalwood
Metallic LJ Tan ZL
Sandstone White over Cadet Blue *Not all colors are available on all models. Two-tones are not available
Metallic MC on Mainline coupe or sedans, Crestline Sunliner or Crestline Country
Squire wagon.

Mainline 1
Engineered to bring you a new kind of roadability! 9
Nameplate year of origin: 1952. Measurements
5
Current bodystyle lifespan: 1952 through 1954.
Cars Wagon
4
Percentage of divisions sales volume: 20.04%.
Primary competition: Chevrolet 150 Special and Plymouth Plaza. Wheelbase 115.5" 115.5"
Notable changes: Trim and detail changes. Length 198.3" 198.1"
Major standard equipment: Craftcord fabric upholstery, black rubber Width 73.5" 73.2"
floor covering, horn button, drivers side sun visor, rubber front and Height 62.3" 63.9"
rear window moldings, chrome shield over lower part of body side em- Legroom front 42.8" 42.8"
bossments, and 6.70 15 BSW tires. Ranch Wagon adds: Tan vinyl Legroom rear 41.5" NA
upholstery, tan linoleum cargo floor, and 7.10 15 BSW tires. Headroom front 35.4" 35.4"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mainline 2-Door Business Coupe, 3-p. 72C $1,548 +0.72% 3021 10,665 -34.49%
Mainline 2-Door (Tudor) Sedan, 6-p. 70A $1,651 +0.55% 3086 123,329 -19.39%
Mainline 4-Door (Fordor) Sedan, 6-p. 73A $1,701 +0.65% 3142 55,371 -20.29%
Mainline 2-Door Ranch Wagon, 6-p. 59A $2,029 +0.50% 3338 44,315 -33.83%
TOTALS Avg. price $1,732 +0.60% Production 233,680 -23.56%
1954 Ford 576

Customline
More than ever, the standard for the American road!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 57.83%. Cars Wagon
Primary competition: Chevrolet 210 DeLuxe, Plymouth Savoy, and Wheelbase 115.5" 115.5"
Studebaker Champion. Length 198.3" 198.1"
Notable changes: Trim and detail changes. Width 73.5" 73.2"*
Major standard equipment: Two-tone craftweave and craftcord uphol- Height 62.3" 63.9"
stery, assist straps on 2-Doors and robe cord on 4-Doors, automatic Legroom front 42.8" 42.8"
interior courtesy lighting, black front mat and color-coordinated rear Legroom rear 41.5" NA
floor mat, horn ring, clock, stainless front, rear and side window sur- Headroom front 35.4" 35.4"
round moldings, front and rear body side stainless trim, chrome slash Headroom rear 34.2" NA
moldings on body side embossments, and 6.70 15 BSW tires. Station Cargo capacity (cu. ft.) NA NA
wagons add: Mahogany and Milan straw vinyl upholstery, tan Fuel capacity (gals.) 17.0 NA
linoleum cargo floor, and 7.10 15 BSW tires. *Country Sedan width is 73.5".

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 2-Door Club Coupe, 5-p. 72B $1,753 +0.57% 3080 33,951 -22.84%
Customline 2-Door (Tudor) Sedan, 6-p. 70B $1,744 +0.58% 3099 293,375 -3.95%
Customline 4-Door (Fordor) Sedan, 6-p. 73B $1,793 +0.56% 3155 262,499 -29.90%
Customline 2-Door Ranch Wagon, 6-p. 59B $2,122 NEW 3344 36,086 NEW
Customline 4-Door Country Sedan Station
Wagon, 8-p. 79B $2,202 -2.87% 3513 48,384 +28.19%
TOTALS Avg. price $1,923 +2.18% Production 674,295 -11.47%

Crestline
You can pay more, but you cant buy better!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 22.13%. Cars Wagon
Primary competition: Chevrolet Bel Air, Hudson Jet, Plymouth Belvedere, Wheelbase 115.5" 115.5"
and Studebaker Commander. Length 198.3" 198.1"
Notable changes: Trim and detail changes. Width 73.5" 73.5"
Major standard equipment: Two-tone vinyl and vinyl pleated or Craft- Height 62.3" 63.9"
loom nylon and vinyl upholstery, front door armrests, automatic interior Legroom front 42.8" 42.8"
courtesy lighting, black front and color coordinated rear floor mat (with Legroom rear 41.5" NA
all-vinyl interiors), full floor color-coordinated carpeting (with nylon and Headroom front 35.4" 35.4"
vinyl interiors), stainless front, rear and side window surround moldings, Headroom rear 34.2" NA
front and rear body side stainless trim, chrome slash moldings on body Cargo capacity (cu. ft.) NA NA
side embossments, and 6.70 15 BSW tires. Victoria and Skyliner add: Fuel capacity (gals.) 17.0 NA
Two-tone vinyl upholstery, robe cords, and full-floor carpeting. Skyliner
adds: Tinted Plexiglas top over front seat area. Sunliner adds: Black front
mat and color-coordinated rear floor mat, and hydraulic power top. Sta-
tion wagon adds: Mahogany and Milan straw vinyl upholstery, removable
rear seat, simulated mahogany panels with birch or maple exterior wood
trim, tan linoleum load floor and 7.10 15 BSW tires.
 577 1954 Henry J

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Crestline 2-Door Victoria Hardtop, 6-p. 60B $2,055 -3.07% 3184 95,464 -25.59%
Crestline 2-Door Skyliner Hardtop, 6-p. 60F $2,164 NEW 3204 13,344 NEW
Crestline 2-Door Sunliner Convertible, 6-p. 76B $2,164 -2.96% 3231 36,685 -10.22%
Crestline 4-Door (Fordor) Sedan, 6-p. 73C $1,898 NEW 3159 99,677 NEW
Crestline 4-Door Country Squire Station
Wagon, 8-p. 79C $2,339 -2.66% 3563 12,797 +16.33%
TOTALS Avg. price $2,124 -5.64% Production 257,967 +43.18%

HENRY J
Your new Henry J is here!

Nineteen-fifty-four would prove to be the last season buyers and their desire for this type of car. Consumers were
for the Henry J. No changes were made for its final model now making more money and spending more of their dis-
year. The 1953 line simply carried on, with only serial num- posable income on their cars. It was clear that they were
bers and motor numbers identifying the difference between willing to pay for more power, more features, and more
the two years. The spartan compact was everything that luxury. With the postWorld War II baby boom and the
Henry J. Kaiser wanted it to be, meaning low-cost, low- move toward suburban living well under way, larger cars
content, basic transportation with a touch of distinctive
style. Unfortunately, not many consumers agreed with
and station wagons for all those young ones were becom-
ing increasingly popular. It would take an economic reces-
1
Kaisers idea. sion to turn the consumers attention back to the compact 9
Kaiser learned that they had miscalculated typical car car.
5
4

Corsair 2-Door Sedan

Model year production: 1,125, down 93.57% from 1953. Serial number identification: Ten-digit code on plate located
Domestic market share: 0.02% (19th place). on left front door hinge pillar. First digit is K for Kaiser.
Base price range: $1,404 to $1,566. Next two digits denote year: 54 = 1954. Fifth digit is series
Henry J average base price: $1,485, up 0.61%. number: 3 is Corsair and 4 is Corsair DeLuxe. Remaining
Introduction date: January 1954. digits are sequential serial numbers as follows in chart
Assembly plants: Toledo, OH. below.
1954 Henry J 578

Serial Numbers by Series

Series Code Beginning Ending
Corsair K543 001001 NA
Corsair DeLuxe K544 001001 NA

Powertrains
Compression
Engine Ratio Gross HP Transmission Corsair Corsair DeLuxe
134.2 CID Supersonic, 1-bbl., L-head, 4-cyl. 7.0:1 68 3-speed manual S -
Overdrive $106 -
161 CID Supersonic, 1-bbl., L-head, 6-cyl. 7.0:1 80 3-speed manual - S
Overdrive - $106

Major Options Paint Colors

Corsair Corsair DeLuxe Code
Heater and defroster $ $ Onyx Black 096, 140, 584
Radio $ $ Cardinal Red 110, 597
Front bumper guards $ S Copper Dust Metallic 206, 647
Rear bumper guards $ S Persian Gray Metallic 207, 648
Stainless steel wheel trim rings $ - Angora Gray 217, 657
Full wheel covers $ S Palm Beach Ivory 218, 658
White sidewall tires $ $ Jade Tint 222, 662
Options common to most models. (= Not Available, S = Stan-
Blue Comet Metallic 224, 664
dard equipment) Items may be standard equipment, optional at Signal Green Metallic 226, 666
different pricing, or unavailable on certain body styles. This chart Island Green Metallic 227, 667
is only a guide. Powder Blue 229, 669

Corsair
Easiest to look at ... inside and out!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 100.00%.
Length 178.0"*
Primary competition: Nash Rambler and Willys Aero Lark. Width 69.4"
Notable changes: No changes. Height 59.8"
Major standard equipment: Vinyl plaid trimmed with Dinosaur pat- Legroom front 43.4"
tern vinyl upholstery, rubber floor covering, padded instrument panel, Legroom rear 37.2"
automatic dome lights, two-spoke steering wheel, black rubber win- Headroom front 35.4"
dow surrounds, small hubcaps, and 5.90 15 BSW tires. DeLuxe adds: Headroom rear 33.1"
Pleated cloth upholstery with Dinosaur pattern vinyl trim, chrome Cargo capacity (cu. ft.) 21.0
windshield molding, full wheel covers, DeLuxe chrome fender script, Fuel capacity (gals.) 13.0
and six-cylinder engine. *Corsair DeLuxe, 182.2". 58 cubic feet with op-
tional, folded down rear seat.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Corsair 2-Door Sedan, 5-p. 543 $1,404 +0.93% 2405 800 -91.43%
Corsair DeLuxe 2-Door Sedan, 5-p. 544 $1,566 +0.32% 2455 325 -96.02%
TOTALS Avg. Price $1,485 +0.61% Production 1,125 -93.57%
 579 1954 Hudson

HUDSON
Presenting Hudson for 1954!

A highly restyled line of large Hudson models ap- consisted of a 2- and 4-door sedan, and a 2-door club coupe.
peared in dealer showrooms early in October 1953. Three The Hornet Special holds the distinction of being the last
short months later, a merger would be announced with the new Hudson series introduced, appearing on March 19, 1954,
Nash-Kelvinator Corporation, creating American Motors twenty-six days before the official merger announcement.
Corporation. This would ultimately seal Hudsons fate and There were modest changes made to the compact Jet
make the 1954 Hudson line the last representative models for 1954. Outside, the grille was modified with the addi-
of a truly independent Hudson Motor Car Company. All tion of four ribs to each side of the main bar. Inside, new
Hudson models in 1955 would be based on a Nash design. colors and fabrics were added to the Super Jet line. And fi-
As previously mentioned the larger Hudson models nally, a new top of the line Jet-Liner was added featuring
were restyled for their final appearance, though they were luxuries such as vinyl headliner, foam seat cushions, rear
still based on the now six-year-old 1948 Step-Down de- fender skirts, and additional exterior chrome trim. The new
sign. All body side panels were new, with a slab-sided look Jet-Liner sub-series consisted of both a 2-door and 4-door
that resembled the smaller Jet series and raised rear quar- sedan. The base Jet series added a 2-Door Utility Sedan,
ter panels that housed round taillamps in the top end, cre- and in April 1954 added a 2-Door Family Sedan as a bare-
ating Hudsons first small tailfin. Bodysides on all Wasp bones entry. All other Jet models returned for 1954.
and Hornet models were adorned with a single full-length An interesting addition to the Hudson line, designed
stainless steel molding. Hornet models added a rear quar- as an image-builder, came in the form of the Hudson Italia,
ter chrome gravel shield, which began at the side trim mold- introduced on January 14, 1954. Designed and sketched by
ing, slanted rearward to the lower front edge of the rear Hudson, specifically Frank Spring, the sporty Italia four-
wheel opening, and then added a rearward sweeping piece
of chrome which ran across the top of the rear wheel open-
passenger coupe was styled and built in Italy by Carrozze-
ria Touring and meant to grab attention away from the
1
ing. At the front end, a low-set grille similar in design to Chevrolet Corvette and Chrysler Ghia show cars. Only 25 9
that of the 1953 Jet was featured, using a simple full-width
oval shaped grille opening with parking lamps at each end.
production cars were built at a suggested retail price of
$4,800. Distinctive features included functional front
5
Chrome lined fender and hood edges created a slightly fender scoops for brake cooling, wraparound windshield, 4
smaller opening atop the lower section. A red Hudson wire spoke wheels, and back-up lights, turn signals and
badge was centered on the main bar, which was the top bar taillamps placed within tubes tunneled into the rear quar-
of the main grille opening. A revised air scoop hood or- ters. Inside were such luxuries as radio, leather bucket seats,
nament was used on all series this year. and deep pile floor coverings. A Twin-H power package
Engines in the larger Hudsons were given a power version of the Jet 6-cylinder engine with a rating of 114
boost of about 10 percent, while the Jet engine continued horsepower provided motivation. All of this sat on a wheel-
unchanged. The 232 CID 6-cylinder engine returned after base of 105 inches. Being of such limited production, the
a one-year absence to power the Hudson Wasp. Hudson six- Italia is not included in the listings that follow but is de-
cylinder engines would be the lone surviving item that was scribed further in Appendix IV.
truly Hudson after the formation of the new American Mo- Another addition to the Hudson showroom arrived
tors Corporation. Inside the restyled cars were new colors immediately after the merger deal with Nash was com-
and fabrics, which helped freshen them up. Expanded use pleted: a true badge-engineered Metropolitan. Hudson
of nylons and vinyls was part of the new look. dealers were immediately given access to sell the Metro-
The only model change to the larger Hudsons was the politan with the only difference being a Hudson H grille
return of the Model 6 series, previously known as the Com- emblem replacing the M on Metropolitans sold through
modore Six, but for 1954 named the Hornet Special. The Nash dealerships. Like the Italia, the Metropolitan was
new series was based on the Hornet in all aspects, but it used technically a captive import, and is not covered fully herein.
the Super Wasp interior, placing it in between the Super Wasp For further information on the Metropolitan, refer to the
and Hornet series in price and market. Models in the new line 1954 Nash section.
1954 Hudson 580
The timeline for the transition of Hudson into the consin, and on October 2, 1954, the last Hudson model was
new American Motors Corporation was brisk. Hudsons built in the Hudson assembly plant in Detroit, Michigan.
Board of Directors approved the merger on January 14, By October 13, 1954, the first Hudson-badged 1955 Ram-
1954, with stockholder approval coming on March 24. On bler was built at Kenosha, and the first 1955 Hudson Wasp
May 1, Hudson officially became part of the new AMC. By was built in Kenosha on December 28, 1954. Sadly, it was
May 27, Hudson employees were notified that all produc- the end of an era for the Hudson Motor Car Company.
tion would be moving to Nash facilities in Kenosha, Wis-

Hornet Special 2-Door Club Sedan

Jet 4-Door Sedan Jet-Liner 2-Door Club Sedan

Model year production: 50,660 down 23.41% from 1953. Serial number identification: Seven-digit code on plate lo-
Domestic market share: 1.05% (14th place). cated on right front door hinge pillar. First digit is number
Base price range: $1,621 to $3,288. in series code as in chart below. Remaining digits are se-
Hudson average base price: $2,394, down 4.95%. quential serial numbers beginning with 269060 (Hudson
Introduction date: October 1953. Hornet Special introduced Hornet begins at 295720) and ending with 319719. Exam-
March 19, 1954. Jet Family sedan introduced April 12, 1954. ple: 4269060 is a 1954 Hudson Wasp, serial number
Assembly plants: Detroit, MI. 269060.

Series Codes
Series Code
Jet 1D
Super Jet 2D
Jet-Liner 3D
Wasp 4D
Super Wasp 5D
Hornet Special 6D
Hornet 7D

Powertrains
Compression
Engine Ratio Gross HP Transmission Jet Wasp Super Wasp Hornet
202 CID, 1-bbl., L-head, 6-cyl. 7.5:1 104 3-speed manual S - - -
Overdrive $102 - - -
Hydra-Matic automatic $178 - - -
232 CID, 1-bbl., L-head, 6-cyl.* 7.0:1 126 3-speed manual - S - -
Overdrive - $111 - -
Hydra-Matic automatic - $178 - -
262 CID, 2-bbl., L-head, 6-cyl. 7.0:1 140 3-speed manual - - S -
Overdrive - - $111 -
Hydra-Matic automatic - - $178 -
308 CID, 2-bbl., L-head, 6-cyl. 7.5:1 160 3-speed manual - - - S
Overdrive - - - $111
Hydra-Matic automatic - - - $178
*Twin-H dual carburetion and manifold system available at extra cost.
 581 1954 Hudson

Major Options
Jet Wasp Hornet
Weather Control heater $73 $74 $74
Radio and antenna $82 $100 $100
Electric clock $22 $19* S
Solex tinted glass $33 $33 $33 Options common to most models. (= Not
Power windows (convertible only) - $67 S Available, S = Standard equipment) Items
Power steering - $177 $177 may be standard equipment, optional at dif-
ferent pricing, or unavailable on certain
Power brakes - $43 $43 body styles. This chart is only a guide.
Rear fender skirts $15 S S
Wheel trim rings $15 $15 S
Large hubcaps $11 $11 S
Full wheel covers $20 $20* $18
White sidewall tires $22 $22 $41
*Standard on Super Wasp.

Paint Colors
Code Code
Beret Blue Metallic B-158 Pacific Blue Green over Palm Beach Green RQ-174
Palm Beach Green CC-163 Ebony Black over Royal Red RH-175
Algerian Blue Metallic G-168 Royal Red over St. Clair Gray RJ-176
Roman Bronze H-165 Pasture Green Metallic over Coronation Cream RT-177
Silver Blue J-159 Pasture Green Metallic over Spring Green RU-178
Ebony Black K-5 Coronation Cream over Roman Bronze RF-179
Royal Red M-167 Ebony Black over Roman Bronze RO-180
Lipstick M-182 Lipstick over St. Clair Gray RJ-183
Coronation Cream N-166 Ebony Black over Lipstick RH-184
Pacific Blue Green P-162 Coronation Cream over Lipstick RC-185
Green Gold P-181 Green Gold over Coronation Cream RT-186
Spring Green
St. Clair Gray
Q-161
RR-160
Green Gold over Roman Bronze
Green Gold over Pasture Green Metallic
RX-187
RQ-188
1
Pasture Green Metallic
Beret Blue Metallic over Silver Blue
S-164
RX-169
St. Clair Gray over Green Gold
Ebony Black over Green Gold
RM-189
RQ-190
9
Coronation Cream over Silver Blue
Beret Blue Metallic over Algerian Blue Metallic
RC-170
RP-171
Lipstick over Coronation Cream
Coronation Cream over Beret Blue Metallic
RX-191
RA-192
5
Coronation Cream over Palm Beach Green
Ebony Black over Palm Beach Green
RM-172
RW-173
Two-tone combinations available at extra cost. 4

Jet
Greatest utility and economy in the lowest priced field!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1954.
Wheelbase 105.0"
Percentage of divisions sales volume: 28.08%.
Length 180.7"
Primary competition: Henry J, Nash Rambler, and Willys Aero. Width 67.1"
Notable changes: Trim and detail changes. Height 60.8"
Major standard equipment: Striped weave upholstery with vinyl trim, Legroom front 41.8"
front seatback pockets, robe cord, front and rear rubber floor mats, Legroom rear 40.3"
courtesy lights, dual sun visors, dual windshield wiper, manual latch Headroom front 36.4"
front door vent windows, stainless steel front, rear and side window Headroom rear 34.6"
surrounds, fake air scoop hood ornament, small hubcaps, and 5.90 Cargo capacity (cu. ft.) NA
15 BSW tires. Super Jet adds: Woven wool upholstery, rear quarter Fuel capacity (gals.) 15.0
1954 Hudson 582

vent windows, front fender stainless steel trim, and 6.40 15 BSW tires. Jet-Liner adds: Two-tone worsted fabric upholstery,
vinyl headliner, chrome gravel shield and rear quarter panel molding, chrome taillight trim, and rear fender skirts. Family Club
Sedan deletes from Jet series: courtesy lights, seatback pockets, robe cord, hood ornament, and ribs on grille, and replaces striped
upholstery with gray vinyl, and chrome window surrounds with black rubber surrounds.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP* LY Wt. (lbs.) Production LY
Jet 2-Door Family Club Sedan, 6-p. 1D $1,621 NEW 2635 NA* NEW
Jet 2-Door Utility Sedan, 6-p. 1D $1,837 NEW 2715 NA* NEW
Jet 4-Door Sedan, 6-p. 1D $1,858 0.00% 2675 14,224* NA*
Super Jet 2-Door Club Sedan, 6-p. 2D $1,933 0.00% 2710 NA* NA*
Super Jet 4-Door Sedan, 6-p. 2D $1,954 0.00% 2725 NA* NA*
Jet-Liner 2-Door Club Sedan, 6-p. 3D $2,046 NEW 2740 NA* NEW
Jet-Liner 4-Door Sedan, 6-p. 3D $2,057 NEW 2760 NA* NEW
TOTALS Avg. Price $1,901 -0.74% Production 14,224 -32.72%
*Production records not kept by body style.

Wasp
Lower-priced running mate to the Hornet.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Wheelbase 119.0"
Percentage of divisions sales volume: 22.90%.
Length 201.5"*
Primary competition: Buick Special, DeSoto Powermaster, Dodge Width 77.1"*
Royal, Kaiser Special, Mercury Monterey, Nash Statesman, and Height 60.4"
Oldsmobile Super 88. Legroom front 43.3"
Notable changes: Restyled, and trim and detail changes. Legroom rear 38.0"
Major standard equipment: Patterned cloth upholstery with Plasti- Headroom front 36.5"
Hide vinyl trim, front rubber simulated carpet floor mat with rear Headroom rear 35.3"
seat carpeting, front seat-back pockets, robe cord, front dome lamp, Cargo capacity (cu. ft.) 23.8
stainless steel front, rear and side window surrounds, front and rear Fuel capacity (gals.) 20.0
bumper guards, air scoop-style hood ornament, fender skirts, small *Super Wasp, length, 202.5"; width, 77.3".
hubcaps, and 7.10 15 BSW tires. Super Wasp adds: Checked pattern
tweed upholstery with Plasti-Hide vinyl trim, foam front seat cush-
ion, passenger assist straps, custom steering wheel, courtesy door
lights, and large hubcaps. Hollywood adds: Brown, blue or green
nylon cord cloth with snowflake pattern upholstery. Convertible adds:
Blue, maroon or green all-leather upholstery, and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wasp 2-Door Club Coupe, 6-p. 4D $2,256 -2.38% 3360 11,603* -34.79%*
Wasp 2-Door Club Sedan, 6-p. 4D $2,209 -2.43% 3375 NA* NA*
Wasp 4-Door Sedan, 6-p. 4D $2,256 -2.38% 3440 NA* NA*
Super Wasp 2-Door Club Coupe, 6-p. 5D $2,466 0.00% 3475 NA* NA*
Super Wasp 2-Door Club Sedan, 6-p. 5D $2,413 0.00% 3490 NA* NA*
Super Wasp 2-Door Hollywood Hardtop, 6-p. 5D $2,704 -3.84% 3570 NA* NA*
 583 1954 Hudson
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Super Wasp 2-Door Brougham Convertible, 6-p. 5D $3,004 -1.44% 3680 NA* NA*
Super Wasp 4-Door Sedan, 6-p. 5D $2,466 0.00% 3525 NA* NA*
TOTALS Avg. Price $2,472 -1.56% Production 11,603 -34.79%
*Production records not kept by body style.

Hornet
Presenting an all-new Hudson Hornet featuring
Instant Action Engines with super induction!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 124.0"
Percentage of divisions sales volume: 49.02%.
Length 208.5"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Firedome, Width 77.3"
Kaiser Manhattan, Nash Ambassador, Oldsmobile 98, and Packard Series 200. Height 60.4"
Notable changes: Restyled, and trim and detail changes. Legroom front 43.3"
Major standard equipment: Checked pattern tweed upholstery with Plasti-Hide Legroom rear 38.0"
vinyl trim, foam front seat cushion, two-tone rubber front floor covering with Headroom front 36.5"
carpet-like inserts and rear floor pile carpet, rear seat center armrest, front seat- Headroom rear 35.3"
back pockets, robe cord, front dome lamp, wind-up clock, three-spoke steering Cargo capacity (cu. ft.) 23.8
wheel, friction-type front door vent windows, wing-type rear quarter ventilation Fuel capacity (gals.) 20.0
windows (sedans only), stainless steel front, side and rear window surrounds,
rear end trim panel, chrome air scoop-style hood ornament, bumper guards,
fender skirts, large hubcaps, and 7.10 15 BSW tires. Hornet (model 7D) adds:
Nylon worsted Bedford cloth with broadcloth bolsters and Plasti-Hide vinyl
trim, additional interior trim, full-floor carpeting, and electric clock. Hollywood
adds: Brown, blue or green nylon cord cloth with snowflake pattern upholstery.
Convertible adds: Blue, maroon or green all-leather upholstery, power windows,
1
power top, and 7.60 15 BSW tires. 9
5
Models Available
Change from Shipping Model Year Change from
4
Model No. Base FADP LY Wt. (lbs.) Production LY
Hornet Special 2-Door Club Coupe, 6-p. 6D $2,619 NEW 3505 NA* NEW
Hornet Special 2-Door Club Sedan, 6-p. 6D $2,571 NEW 3515 NA* NEW
Hornet Special 4-Door Sedan, 6-p. 6D $2,619 NEW 3560 NA* NEW
Hornet 2-Door Club Coupe, 6-p. 7D $2,742 0.00% 3570 24,833* -8.73%*
Hornet 2-Door Hollywood Hardtop, 6-p. 7D $2,988 -3.46% 3655 NA* NA*
Hornet 2-Door Brougham Convertible, 6-p. 7D $3,288 -1.62% 3800 NA* NA*
Hornet 4-Door Sedan, 6-p. 7D $2,769 0.00% 3620 NA* NA*
TOTALS Avg. Price $2,799 -6.29% Production 24,833 -8.73%
*Production records not kept by body style.
1954 Kaiser 584

K AISER
New Super-powered 54 Kaiser. The new car with the big change!

Kaiser managed to pull off a sharp looking facelift for The regular Kaiser lines remarkable facelift incorpo-
the aging 1951 bodies. Inspired by General Motors 1952 rated a concave vertical bar grille encased in a chrome sur-
XP-300 concept car, the new Kaisers wore a new face that round. Similarly, an elongated headlamp bezel held the
looked much like a Buick, with a chrome encircled verti- headlamp at the top and a small round parking lamp/turn
cal bar grille and a headlamp bezel that encompassed the signal unit below it. Around back a chrome bar atop the
headlight as well as a small round parking lamp below it. rear fender held an oversized taillamp, which ran from atop
More impressive though, was the new sports model that the fender down the back of the fender. Between the tail-
Kaiser developed in cooperation with Howard Dutch lamp and bumper were the backup lights.
Darrin the Kaiser-Darrin 161 roadster. Both series were trimmed similarly this year on the
The Darrin was touted as an alternative to spartan outside, so the main differences were inside and under the
foreign roadsters, such as MGs and Austin Healeys, that had hood, with the Manhattan having the finer trim and higher
become popular with the younger crowd. It also would be output engine. The Manhattan engine owed its greater
a competitor for the Chevrolet Corvette that had come on power to a McCulloch supercharger that added 22 more
the market in 1953. The lightweight, fiberglass bodied 2- horsepower to the Supersonic Six of the Special series at a
seat roadster was powered by a new 161 CID F-Head, 6- similar RPM range. This unique feature kept Kaiser in the
cylinder engine, putting out 90 horsepower. Some of the news even as sales were slipping away.
early cars used an L-head version of this engine. After Kaiser The model lineup was down to the Manhattan and a
dropped the model, Dutch Darrin would buy about 50 returning Special line, which actually replaced the former
cars and install other engines, including a Cadillac V8 in a DeLuxe series. Only a 2-door and 4-door sedan were of-
few cars. fered in each line, with the Traveler sedan being relegated
Interior features included color-keyed bucket-seat to the history books. Finally, approximately 3,500 1953
style seating, carpeted floor, and easy to read gauges. The Kaisers received new serial numbers to become 1954 Kaisers
unique doors slid into the front fenders when opened. This between January and March 1954, when all 53s were finally
was a design that Darrin had conceived thirty years earlier. sold. The real 1954 models were introduced in March. The
Also unique was a three-piece Deauville Plexiglas and vinyl renumbered 1953 cars are included in the 1953 model year
top that adjusted to three positions. It could be in a full up production.
or down position, or it could be positioned half way down
giving an elegant open coach look to the car.

Darrin 161 2-Door Roadster

Manhattan 2-Door Sedan
 585 1954 Kaiser

Special 2-Door Sedan

Manhattan 4-Door Sedan interior

Model year production: 5,689, down 86.92% from 1953. on left front door hinge pillar. First digit is K for Kaiser.
Domestic market share: 0.12% (18th place). Next two digits denote year: 54 = 1954. Fourth digit is se-
Base price range: $2,334 to $3,668. ries number: 5 is Special, and 2 is Manhattan. Remaining
Kaiser average base price: $2,736, up 1.72%. digits are sequential serial numbers beginning with 001001
Introduction date: March 1954. Kaiser-Darrin 161 introduced and ending numbers as in chart below. Kaiser-Darrin 161:
January 1954. first three digits denote series number, and remaining digits
Assembly plants: Toledo, OH. are serial number beginning with 001001 (ending number is
Serial number identification: Ten-digit code on plate located unknown).

Highest Serial Numbers by Series

Series Series code Toledo
Special K545 023114
Manhattan K542 005440
Darrin 161 161 NA

Powertrains
Compression
Engine Ratio Gross HP Transmission Special Manhattan Darrin 161
161 CID, 1-bbl., F-Head, 6-cyl.
226.2 CID Supersonic, 2-bbl., L-head, 6-cyl.
7.6:1
7.3:1
90
118
3-speed manual
3-speed manual
-
S
-
-
S
-
1
Overdrive
Dual-Range Hydra-
$106 - - 9
Matic automatic $178 - - 5
226.2 CID Super Power, 2-bbl., L-head, 6-cyl. 7.3:1 140 3-speed manual
Overdrive
-
-
S
$106
-
- 4
Dual-Range Hydra-
Matic automatic - $178 -

Major Options Paint Colors

Special Manhattan Darrin 161 Code
Air conditioning $ $ - Onyx Black 096, 140, 584
Heater and defroster $68 $68 $68 Cardinal Red 110, 597
Radio $89 $89 $89 Copper Dust Metallic 206, 647
Electric clock $15 S - Persian Gray Metallic 207, 648
E-Z-Eye tinted glass $16 $16 - Angora Gray 217, 657
Power steering $131 $131 - Palm Beach Ivory 218, 658
Power brakes $ $ - Jade Tint 222, 662
Full wheel covers S S - Blue Comet Metallic 224, 664
Wire wheels $290 $290 S Signal Green Metallic 226, 666
White sidewall tires $ $ S Island Green Metallic 227, 667
Options common to most models. (= Not Available, S = Stan-
Powder Blue 229, 669
dard equipment) Items may be standard equipment, optional at Persian Gray Metallic over Angora Gray 460, 724
different pricing, or unavailable on certain body styles. This chart Copper Dust Metallic over Persian Gray
is only a guide. Metallic 461, 725
Signal Green Metallic over Jade Tint 462, 726
1954 Kaiser 586

Paint Colors (cont.)

Code Code
Island Green Metallic over Palm Beach Blue Comet Metallic over Angora Gray 464, 728
Ivory 463, 727 Blue Comet Metallic over Powder Blue 465, 729

Special
Heres special luxury at a special price!

Nameplate year of origin: 1949 Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 16.33%.
Length 215.6"
Primary competition: Buick Special, DeSoto Powermaster, Dodge Width 74.9"
Royal, Hudson Super Wasp, Mercury Monterey, Nash Statesman, Height 60.3"
Oldsmobile 88, Pontiac Star Chief, and Studebaker Commander. Legroom front 45.1"
Notable changes: New grille and trim and detail changes. Replaces 1953 Legroom rear 39.5"
DeLuxe series. Headroom front 35.7"
Major standard equipment: Cloth interior trim, full floor carpeting, Headroom rear 33.7"
two-spoke steering wheel, dual sun visors, automatic dome lights, Cargo capacity (cu. ft.) 18.7
stainless steel window surrounds, lower body side molding, hood em- Fuel capacity (gals.) 17.0
blem, full wheel covers, fender skirts, and 6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Special 2-Door Club Sedan, 6-p. K5454 $2,334 +0.91% 3265 180 -41.56%
Special 4-Door Sedan, 6-p. K5451 $2,389 +0.67% 3305 749 -34.07%
TOTALS Avg. Price $2,362 +0.79% Production 929 -35.66%
*Model year production and change from LY compared to DeLuxe series, and K5451 is compared to all 1953 DeLuxe 4-Door models.

Manhattan
Once again ... the worlds most beautiful car!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 76.02%.
Length 215.6"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Width 74.9"
Firedome, Hudson Hornet, Oldsmobile Super 88, and Packard Clipper. Height 60.3"
Notable changes: New grille and trim and detail changes. Legroom front 45.1"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Legroom rear 39.5"
peting, color-keyed interior trim, padded dashboard, automatic dome Headroom front 35.7"
lights, stainless steel exterior window trim, wide rocker panel molding, Headroom rear 33.7"
hood emblem, front and rear bumper guards, rear fender skirts, full Cargo capacity (cu. ft.) 18.7
wheel covers, and 6.70 15 BSW tires. Fuel capacity (gals.) 17.0
 587 1954 Lincoln

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 2-Door Club Sedan, 6-p. K5424 $2,617 +0.77% 3335 218 -90.69%
Manhattan 4-Door Sedan, 6-p. K5421 $2,670 +0.75% 3375 4,107 -77.92%
TOTALS Avg. Price $2,644 -0.89% Production 4,325 -79.35%
*Model year production and change from LY compared to all 1953 4-Door models.

Darrin 161
If most foreign sports cars seem a little spartan for your tastes
and most American convertibles a little dull ...
its more than barely possible that this is the car for you!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1954.
Wheelbase 100.0"
Percentage of divisions sales volume: 7.65%.
Length 184.1"
Primary competition: Chevrolet Corvette. Width NA
Notable changes: New series. Height NA
Major standard equipment: Color-keyed vinyl upholstery, bucket seats, Legroom front NA
padded dashboard, sliding front doors, three-position Deauville Plexi- Legroom rear -
glas and vinyl top, wire wheels, and 5.90 15 WSW tires. Headroom front NA
Headroom rear -
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA

Models Available 1
Change from Shipping Model Year Change from 9
Darrin 161 2-Door Sport Convertible, 2-p.
Model No. Base FADP
161 $3,668
LY
NEW
Wt. (lbs.)
2175
Production
435
LY
NEW
5
TOTALS Avg. Price $3,668 NEW Production 435 NEW 4

LINCOLN
Newly designed and powered for modern motoring!

The big emphasis this year was on safety and interior which now had both upper and lower sections straight across
comfort and design. Basic body styling, model offerings, and the bumper guards canted slightly inwards at the bot-
powertrain and chassis components remained unchanged. tom, as opposed to being vertical. In the open space between
And, as in the past several years, Lincoln continued to prove the upper and lower bumper sections were three vertical
its roadworthiness by taking the top two spots in the 1954 bars centered between the bumper guards. A jetlike hood or-
Pan American Road Race. nament sat atop the hood, and a revised hood emblem con-
Styling changes included a revised bumper design sisted of the Lincoln crest within a larger V-shaped emblem.
1954 Lincoln 588
Bodyside trim was changed by adopting a full-length As mentioned earlier, most improvements centered on
stainless trim piece which sat higher along the side begin- interior comfort, safety and color. As an example, new up-
ning above and forward of the front wheel opening. The holstery colors and designs gave a more luxurious look and
forward slanting body side crease was no longer covered in feel, something Lincoln sorely needed in the face of in-
chrome, being replaced by a lower chrome fender shield, creasing competitiveness in the luxury field. Tinted glass,
with a strip of stainless steel trim running straight back increased amounts of insulation, larger brakes, and an im-
over the rear wheel opening to the rear bumper. The Lin- proved Dual-Range Hydra-Matic transmission all helped
coln name in script was moved to the front edge of the to improve driving comfort and safety.
front fender. Capris had their designation in script above
the rear fender shield. Around back, minor trim changes
were seen.

Capri 2-Door Convertible

Cosmopolitan 4-Door Sedan
Capri 2-Door Hardtop

Model year production: 36,993, down 9.25% from 1953. nine to ten digit code located on right side front door pillar,
Domestic market share: 0.77% (15th place). and read as follows: First two digits indicate year (54 =
Base price range: $3,522 to $4,031. 1954); third and fourth letters indicate assembly plant from
Lincoln average base price: $3,752, down 0.29%. code above; the next four to five digits are sequential begin-
Introduction date: November 1953. ning with 5001 and ending with 9891 at the Los Angeles
Assembly plants: Los Angeles, CA (LA); and Wayne, MI plant, 36840 at the Wayne, Michigan, plant. The last digit
(WA). indicates series: H for Cosmopolitan and Capri.
Serial number identification: Serial number consists of a

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
317.5 CID, 4-bbl., OHV V8 8.0:1 205 Dual-Range Hydra-Matic S

Major Options
Cosmopolitan Capri
Heater and defroster $120 $120
Radio $110 $110
Power windows $ $*
4-way power front seat $ $*
Power steering $156 $156
Power brakes $ $
Full wheel cover S S
Whitewall tires $ $
*Standard on Capri convertible.
Options common to most models. (S = Standard equipment)
Items may be standard equipment, optional at different pric-
ing, or unavailable on certain models. This chart is only a
guide.
 589 1954 Lincoln

Paint Colors
Code Code
Regent Black 01 Wellington Gray over Cadet Gray Metallic 48
Ambassador Blue Metallic 02 Ambassador Blue Metallic over Columbia Blue 49
Majestic Maroon Metallic 04 Columbia Blue over Ambassador Blue Metallic 50
Wellington Gray 05 Colony Tan over Embassy Brown Metallic 51
Cadet Gray Metallic 07 Embassy Brown Metallic over Colony Tan 52
Colony Tan 08 Regent Black over Colony Tan 53
Columbia Blue 09 Regent Black over Columbia Blue 54
Embassy Brown Metallic 11 Regent Black over Cantebury Green 55
Viceroy Brown Metallic 11A Regent Black over Empire Green Metallic 56
Cantebury Green 13 Regent Black over Wellington Gray 57
Empire Green Metallic 14 Colony Tan over Palace Green Metallic 58
Palace Green Metallic 16 Colony Tan over Ambassador Blue Metallic 59
Premier Yellow Green 19 Ermine White over Royal Red 72
Royal Red 20 Ermine White over Regal Red 72A
Regal Red 21 Ermine White over Embassy Brown Metallic 73
Ermine White 23 Ermine White over Viceroy Brown Metallic 73A
Regent Black over Premier Yellow Green 34 Embassy Brown Metallic over Ermine White 74
Regent Black over Royal Red 38 Viceroy Brown Metallic over Ermine White 74A
Regent Black over Regal Red 38A Regent Black over Ermine White 75
Colony Tan over Royal Red 39 Ermine White over Palace Green Metallic 76
Colony Tan over Regal Red 39A Ermine White over Ambassador Blue Metallic 77
Empire Green Metallic over Cantebury Green 42 Ambassador Blue Metallic over Ermine White 78
Cantebury Green over Empire Green Metallic 43 Palace Green Metallic over Ermine White 79
Palace Green Metallic over Cantebury Green 45 Royal Red over Ermine White 80
Cantebury Green over Palace Green Metallic 46 Regal Red over Ermine White 80A
Cadet Gray Metallic over Wellington Gray 47

Cosmopolitan
The luxury, convenience and versatility of Lincolns
1
modern living design ... for the modern family! 9
5
Nameplate year of origin: 1949.
Current bodystyle lifespan: 1952 through 1955.
Measurements 4
Wheelbase 123.0"
Percentage of divisions sales volume: 20.11%.
Length 214.8"
Primary competition: Buick Roadmaster, Chrysler New Yorker DeLuxe, Width 77.4"
and Packard Series 250. Height 62.6"
Notable changes: Revised grille and trim and detail changes. Legroom front 44.3"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Legroom rear 42.7"
ter armrest, full floor carpeting, electric clock, chrome window sur- Headroom front 35.5"
round moldings, bodyside beltline trim, full-length bodyside stainless Headroom rear 34.7"
steel molding, rear fender skirts, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) 30.9
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Cosmopolitan 2-Door Hardtop Sport Coupe, 6-p. 60C $3,625 0.00% 4155 2,994 -54.37%
Cosmopolitan 4-Door Sport Sedan, 6-p. 73A $3,522 0.00% 4135 4,447 -41.18%
TOTALS Avg. price $3,574 0.00% Production 7,441 -47.31%
1954 Mercury 590

Capri
Modern beauty in motion!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan Measurements

coupe).
Wheelbase 123.0"
Current bodystyle lifespan: 1952 through 1955.
Length 214.8"
Percentage of divisions sales volume: 79.89%. Width 77.4"
Primary competition: Cadillac Series 62 and Packard Series 250. Height 62.6"
Notable changes: Revised grille and trim and detail changes. Legroom front 44.3"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Legroom rear 42.7"
ter armrest, full floor carpeting, electric clock, chrome window sur- Headroom front 35.5"
round moldings, bodyside beltline trim, full-length bodyside stainless Headroom rear 34.7"
steel molding, rocker panel molding, rear fender skirts, and 8.00 15 Cargo capacity (cu. ft.) 30.9
BSW tires. Convertible adds: Leather upholstery, power front seat, Fuel capacity (gals.) 20.0
power windows, power top, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60A $3,869 0.00% 4250 14,003 +8.42%
Capri 2-Door Convertible, 6-p. 76A $4,031 0.00% 4310 1,951 -17.75%
Capri 4-Door Sport Sedan, 6-p. 73B $3,711 -1.46% 4245 13,598 +19.79%
TOTALS Avg. price $3,870 -0.47% Production 29,552 +10.93%

MERCURY
1954 Mercury ... with a new kind of power that makes any driving easy!

For its 15th anniversary, Mercury added a modern Plexiglas roof insert over the front portion of the roof.
overhead valve V8 engine, a glass topped hardtop model, Styling changes for all Mercurys included a new hood scoop
and several new chassis features to its otherwise unchanged with a revised ribbed style front facing. A revision to the
model line. Based on the new Ford V8, the Mercury V8 had bumper and grille setup placed a new section between the
a larger piston bore, to create a 256 cubic inch, 161-horse- bumper guards, consisting of multiple ribs that wrapped
power engine. The new engine was of overhead valve de- around the bar. The effect was similar in appearance to the
sign bringing the mid-range Mercury up to par with its 19491950 grille design, only on a smaller scale.
more popular Buick and Oldsmobile competition, but still On the body sides, new ribbed body side molding was
ahead of Pontiac which continued to use a straight eight, introduced. The Monterey series had a round medallion
L-head engine. Other chassis upgrades this year included just above the front edge of the front wheel molding on the
a new ball joint front suspension that significantly improved body side trim containing the Mercury crest. Around back
cornering ability, handling, and ride comfort. new larger taillamps were inset into the rear quarter panel
A new Monterey Sun Valley 2-Door Hardtop was in- ends. Their curved, vertical design made them visible from
troduced this year. The Sun Valley was the upscale com- the side. Revised decklid trim was also seen.
panion to the Ford Crestline Skyliner, featuring a tinted As in the past two seasons, the top line Mercury series
 591 1954 Mercury
continued to be referred to as the Monterey Special Cus- tom designation would completely disappear, and the Mon-
tom in literature of the period, but its more common name terey would become the proper name for the series.
was simply Monterey. For the 1955 season, the Special Cus-

Monterey 2-Door Convertible Monterey 2-Door Hardtop

Monterey 2-Door Sun Valley
Hardtop roof detail

Model year production: 259,305, down 15.22% from 1953. Serial number identification: Ten to eleven-digit number lo-
Domestic market share: 5.37% (7th place). cated on left front door pillar and read as follows: The first
Base price range: $2,194 to $2,776. two digits indicate model year (54 = 1954). Third and
Mercury average base price: $2,439, up 0.55%. fourth digits indicate assembly plant code from above. The
Introduction date: December 1953. next digits are sequential with beginning number of 10001
Assembly plants: Los Angeles, CA (LA); Metuchen, NJ and ending number as follows in the chart below. The last
(ME); St. Louis, MO (SL); and Wayne, MI (WA). digit is M for Mercury.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending Number
Los Angeles, CA (LA) 41322
Metuchen, NJ (ME)
St. Louis, MO (SL)
86985
93855
1
Wayne, MI (WA) 75348 9
Powertrains 5
Compression 4
Engine Ratio Gross HP Transmission All models
256 CID, 2-bbl., OHV V8 7.5:1 161 3-speed manual S
Overdrive $110
Merc-O-Matic Drive $190

Major Options
Custom Monterey
Merc-O-Therm heater
and defroster $74 $74
Radio $90 $90
Power front seat* $ $ Options common to most models. (S = Standard
equipment) Items may be standard equipment,
Power windows* $ $ optional at different pricing, or unavailable on
Power steering $140 $140 certain models. This chart is only a guide.
Power brakes $48 $48
Road lamps $ $
Rear fender skirts $ S
Hubcaps S S
Whitewall tires $32 $32
*Standard on Monterey convertible.
1954 Mercury 592

Paint Colors
Code Code
India Black 01 Arctic White over Atlantic Blue Metallic 40
Atlantic Blue Metallic 02 Siren Red over Arctic White 41
Lakeland Blue 03 Arctic White over Lakeland Blue 44
Mohawk Maroon Metallic 04 Country Club Tan over Brentwood Brown
Granby Gray 05 Metallic 51
Country Club Tan 08 Atlantic Blue Metallic over Country
Bloomfield Green Metallic 10 Club Tan 60
Brentwood Brown Metallic 11 Atlantic Blue Metallic over Granby
Glen Oaks Green Metallic 12 Gray 61
Parklane Green 15 Siren Red over Granby Gray 62
Bittersweet 17 Arctic White over India Black 63
Yosemite Yellow 18 Arctic White over Siren Red 64
Siren Red 21 Arctic White over Bittersweet 65
Arctic White 22 Bittersweet over Arctic White 66
Bloomfield Green Metallic over Parklane India Black over Bittersweet 67
Green 28 India Black over Yosemite Yellow 68
Arctic White over Parklane Green 29 Glen Oaks Green Metallic over Yosemite
Arctic White over Glen Oaks Green Metallic 30 Yellow 69
Arctic White over Bloomfield Green Metallic 31 Bloomfield Green Metallic over Yosemite
Bloomfield Green Metallic over Country Yellow 70
Club Tan 36 Atlantic Blue Metallic over Lakeland Blue 71
India Black over Siren Red 37

Custom
Space-planned and smartly perfect!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1954.
Wheelbase 118.0"
Percentage of divisions sales volume: 32.81%.
Length 202.2"
Primary competition: Buick Special, Dodge Coronet, Hudson Wasp, Width 74.4"
Nash Statesman, Pontiac Chieftain DeLuxe, and Studebaker Comman- Height 62.2"
der Regal. Legroom front 42.8"
Notable changes: New grille and trim and detail changes. Legroom rear 41.5"
Major standard equipment: Cloth upholstery, rubber floor mats, elec- Headroom front 35.4"
tric clock, horn ring, chrome window surround moldings, luggage Headroom rear 34.2"
compartment light, full length body side stainless trim, and 7.10 15 Cargo capacity (cu. ft.) NA
BSW tires. Sport coupe adds: Vinyl and cloth upholstery and C-pillar Fuel capacity (gals.) 19.0
chrome appliqu.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Sedan, 6-p. 70B $2,194 0.00% 3435 37,146 -25.98%
Custom 2-Door Hardtop Sport Coupe, 6-p. 60E $2,315 0.00% 3485 15,234 -61.48%
Custom 4-Door Sedan, 6-p. 73B $2,251 0.00% 3480 32,687 -45.33%
TOTALS Avg. price $2,253 0.00% Production 85,067 -43.11%
 593 1954 Nash

Monterey
Styled ... and powered ... to stay ahead!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1952 through 1954.
Percentage of divisions sales volume: 67.19%. Cars Wagon
Primary competition: DeSoto Power Master, Dodge Royal, Hudson Wheelbase 118.0" 118.0"
Super Wasp, Kaiser Special, Nash Statesman Custom, Oldsmobile 88, Length 202.2" 202.2"
Pontiac Star Chief, and Studebaker Commander Land Cruiser. Width 74.4" 74.4"
Notable changes: New grille and trim and detail changes. Height 62.2" NA
Major standard equipment: Cloth upholstery, carpeting, electric clock, Legroom front 42.8" 42.8"
horn ring, chrome window surround moldings, C-pillar chrome ap- Legroom rear 41.5" 41.5"
pliqu, luggage compartment light, full length body side stainless trim, Headroom front 35.4" 35.4"
rocker panel molding, rear fender skirts, and 7.10 15 BSW tires. Headroom rear 34.2" NA
Sport coupe adds: Vinyl and cloth upholstery. Sun Valley adds: Plexi- Cargo capacity (cu. ft.) NA NA
glass tinted top on front half of roof. Convertible adds: Vinyl uphol- Fuel capacity (gals.) 19.0 19.0
stery, power windows, power front seat, power top, and 7.60 15
BSW tires. Station wagon adds: Vinyl upholstery, front fender stainless
molding, faux wood exterior door and quarter panel mahogany panels
with maple trim, and 7.60 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Hardtop Coupe, 6-p. 60B $2,452 0.00% 3520 79,533 +4.49%
Monterey 2-Door Sun Valley Hardtop Coupe, 6-p. 60F $2,582 NEW 3535 9,761 NEW
Monterey 2-Door Convertible, 6-p. 76B $2,610 0.00% 3620 7,293 -13.82%
Monterey 4-Door Sedan, 6-p.
Monterey 4-Door Station Wagon, 8-p.
73C
79B
$2,333
$2,776
0.00%
-1.77%
3515
3735
65,995
11,656
+3.06%
+51.00%
1
TOTALS Avg. price $2,551 -0.18% Production 174,238 +11.45% 9
5
4

NASH
Presenting the new 1954 Nash Airflytes!
The most beautiful cars of our time 3 great series!

The 1954 Nash line was basically a continuation of tom, and 10 inches to the length of Statesman Custom and
the 1953 line in terms of styling and design. However, that Ambassador Custom models.
did not mean that there was nothing new in showrooms. All other models received minor trim and detail changes,
A Rambler 4-door line of sedans and wagons was intro- but they all still looked the same from the outside. There
duced on a longer 108" wheelbase body and chassis that were other model additions also, besides the previously men-
would serve future Ramblers well into the next decade. tioned 4-door Rambler models. A stripped-down Rambler
Custom models in all series had a Continental style, rear DeLuxe sub-series was added with a single 2-door sedan
bumper mounted spare tire carrier as standard equipment, model. The Rambler Super was expanded to include a 2-door
adding more character to the Nashs already unique styling. sedan and 2-door hardtop. In the Statesman and Ambassador
This also added 7 inches to the length of a Rambler Cus- series, the Custom level 2-door sedans were discontinued.
1954 Nash 594
New to the option list for 1954 were Nash Power- Later known as a captive import, the Metropolitan con-
Lift windows, power brakes and steering (for the States- tinued to be available in American Motors dealerships
man), and All Season air conditioning. Nash was the first through the 1962 model year with few changes. It will be
company to introduce a low-priced air conditioning system, covered in this book only in this model year, as it was truly
which was also fully contained in the engine compartment, an import, but a significant second step (the Rambler being
instead of in the trunk. While it somewhat impaired per- the first) in the recognition of the importance the compact
formance initially, the convenience would soon become a car to the future of the American auto industry, and to the
popular option on all automobiles. soon-to-be-formed American Motors Corporation in par-
A new model found on showroom floors this year was ticular.
the imported Metropolitan, introduced in March 1954 as Rumors of a merger became reality on May 1, 1954,
a small, 2-passenger commuter type car. Styled similarly to when Nash and Hudson joined to form the American Mo-
the 1954 Rambler, it was at first received by the public as tors Corporation. While the current model year was unaf-
a novelty, but later in its life became more popular, partic- fected by the announcement, the new corporation would
ularly in large urban areas. Early on, the Metropolitan was quickly create plans for new models and a revised corpo-
marketed only in large urban and coastal areas, though by rate arrangement. As a result, the 1954 Nash model year
late 1954 it was sold in both Nash and Hudson dealerships. would run into the beginning of 1955.

Ambassador Custom 4-Door Sedan Ambassador interior

Ambassador Custom 2-Door
Country Club Hardop

Rambler Custom 4-Door Rambler Custom 4-Door Sedan

Cross Country Station Wagon

Model year production: 77,804, down 34.82% from 1953.* Serial number identification: Six to seven-digit code on plate
Domestic market share: 1.61% (12th place).* located on right side of cowl under hood. First digit (two
Base price range: $1,550 to $2,735.* digits on California built cars) indicates assembly plant and
Nash average base price: $2,093, down 11.49%.* series code from above. Remaining digits are sequential ser-
Introduction date: November 1953. ial numbers as follows in chart below.
Assembly plants: Kenosha, WI (D, K and R); and El Se- *The figures presented here do not include the Metropolitan.
gundo, CA (DC, KC and RC).

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 171501 204562
Rambler DC 12301 14951
Statesman K 615501 634574
Statesman KC 47201 48087
 595 1954 Nash
Series Series Code Beginning Ending
Ambassador R 722501 742813
Ambassador RC 22001 22953
Powertrains
Compression Rambler Rambler
Engine Ratio Gross HP Transmission Metropolitan 2-Doors 4-Doors Statesman Ambassador
73.2 CID, 1-bbl., OHV, 4-cyl. 7.2:1 42 3-speed manual S - - - -
184 CID Super Flying Scot, 7.25:1 85 3-speed manual - S - - -
1-bbl., L-head, 6-cyl. Overdrive - $104 - - -
195.6 CID Super Flying Scot, 7.3:1 90 3-speed manual - - S - -
1-bbl., L-head, 6-cyl. Overdrive - - $104 - -
Dual-Range
Hydra-Matic - $179 $179 - -
195.6 CID Powerflyte, 8.5:1 110 3-speed manual - - - S -
1-bbl., L-head, 6-cyl. Overdrive - - - $104 -
Dual-Range
Hydra-Matic - - - $179 -
252.6 CID Super Jetfire, 7.6:1 130 3-speed manual - - - - S
1-bbl., L-head, 6-cyl. Overdrive - - - - $112
Dual-Range
Hydra-Matic - - - - $179
252.6 CID LeMans, 8.0:1 140 3-speed manual - - - - $46
2-bbl., L-head, 6-cyl. Overdrive - - - - $158
Dual-Range
Hydra-Matic - - - - $225

Major Options Paint Colors

Rambler Statesman Ambassador Code
Weather-Eye heater and Black P1 1
defroster
All Season air conditioning
S
-
$
$
$
$
Willow Green
Anniversary Gold Metallic
P37
P43
9
Radio and antenna
Air-liner reclining seats
$89*
$11*
$89
$11*
$89
$11*
Caribbean Blue Medium (Green)
Spanish Red
P44
P51
5
Twin bed seat mattress
Electric clock
$33
$17*
$33
$17*
$33
$17*
Remington Gray Metallic
Pinehurst Green
P52
P53
4
Solex tinted glass (windshield Sherwood Green Metallic P54
only) $19 $19 $19 Brussels Blue Metallic P55
Power steering - $ $192 Parisian Blue P56
Power brakes - $ $ Collegiate Maroon Metallic P57
Turn signals $16* $16* $16* Malibu Ivory P58
Full wheel covers $17* $17* $17* Mist (Green) Gray P59
White sidewall tires $ $ $ Croton Green P60
*Standard on Custom models. Mist Gray over Remington Gray Metallic P52A59
Mist Gray over Pinehurst Green P53A59
Options common to most models. (= Not Available, S = Standard equip- Pinehurst Green over Willow Green P37A53
ment) Items may be standard equipment, optional at different pricing, or
unavailable on certain body styles. This chart is only a guide.
Parisian Blue over Brussels Blue Metallic P55A56
Brussels Blue Metallic over Parisian Blue P56A55
Black over Malibu Ivory P58A1
Spanish Red over Mist Gray P59A51
Mist Gray over Spanish Red P51A59
Black over Spanish Red P51A1
Spanish Red over Black P1A51
Mist Gray over Croton Green P60A59
Croton Green over Black P1A60
Mist Gray over Caribbean Blue Medium P44A59
Malibu Ivory over Anniversary Gold Metallic P43A58
Two-tone paint available for $16 extra.
1954 Nash 596

Metropolitan
Americas Entirely New Kind of Car!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1954 through 1962.
Wheelbase 85.0"
Percentage of divisions sales volume: Not calculated.
Length 149.5"
Primary competition: None. Width 61.5"
Notable changes: All-new, imported model. Height 54.5"
Major standard equipment: Leather and nylon upholstery with vinyl Legroom front NA
trim and rear seat upholstery, rubber floor covering, stainless steel Legroom rear NA
front window surround, Continental rear tire mount and cover, hub- Headroom front NA
caps, and 5.20 13 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 10.5

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Metropolitan 2-Door Hardtop Coupe, 3-p. 542 $1,445 NEW 1843 NA NEW
Metropolitan 2-Door Convertible, 3-p. 541 $1,469 NEW 1803 NA NEW
TOTALS Avg. Price $1,457 NEW Production 11,000* NEW
*Estimated production based on quantity of cars shipped to U.S. during 1954 calendar year.

Rambler
The 1954 Nash Rambler smart, compact
featuring the brand new 4-Door Sedan!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1955 (Four-Door: 1954
through 1955). 2-Doors 4-Door
Percentage of divisions sales volume: 46.50%. Wheelbase 100.0" 108.0"
Primary competition: Henry J and Willys Aero. Length 178.3"* 186.3"*
Notable changes: All-new 4-Door Sedan model on larger wheelbase; Width 73.5" 73.5"
trim and detail changes. Height 59.0" 59.4"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom front 44.0" 44.0"
covering with front carpeted inserts, rubber front window surround, Legroom rear 37.5" 39.5"
and 5.90 15 BSW tires. Super adds: Reclining front seats, stainless Headroom front 36.5" 36.5"
steel front window surround, stainless steel full-length lower body Headroom rear 35.5" 35.5"
molding, and 6.40 15 BSW tires. Custom adds: Custom steering Cargo capacity (cu. ft.) NA NA
wheel, courtesy lights, electric clock, radio, continental rear tire mount Fuel capacity (gals.) 20.0 20.0
and cover (except station wagon), full wheel covers, and 6.40 15 *Add 7" to length for Custom models.
BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 2-Door Club Sedan, 5-p. 5406 $1,550 NEW 2425 7,273 NEW
Rambler Super 2-Door Club Sedan, 5-p. 5416 $1,700 NEW 2425 300 NEW
 597 1954 Nash
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 2-Door Country Club Hardtop,
5-p. 5417 $1,800 NEW 2465 1,071 NEW
Rambler Super 4-Door Sedan, 6-p. 5415 $1,795 NEW 2570 4,313 NEW
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5414 $1,800 -10.13% 2520 504 -54.76%
Rambler Custom 2-Door Country Club Hardtop,
5-p. 5427 $1,950 -8.24% 2515 3,612 -76.32%
Rambler Custom 2-Door Convertible Landau,
5-p. 5421 $1,980 -7.91% 2555 221 -93.27%
Rambler Custom 4-Door Sedan, 6-p. 5425 $1,965 NEW 2630 7,640 NEW
Rambler Custom 2-Door Station Wagon, 5-p. 5424 $1,950 -7.98% 2535 2,202 -79.22%
Rambler Custom 4-Door Cross Country Station
Wagon, 6-p. 5428 $2,050 NEW 2715 9,039 NEW
TOTALS Avg. Price $1,854 -11.68% Production 36,175 +19.58%

Statesman
Now! New Performance in the sensational 1954 Nash Statesman.

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 25.96%.
Length 202.3"*
Primary competition: Buick Special, Dodge Coronet, Hudson Wasp, Width 78.0"
Kaiser Special, Mercury Custom, Oldsmobile 88, Pontiac Chieftain Height 61.8"
DeLuxe, and Studebaker Commander. Legroom front 41.5"
Notable changes: Minor trim and detail changes. Legroom rear 37.4"
Major standard equipment: Cloth and vinyl interior trim, reclining front
seats, rubber floor covering with front carpeted inserts, front door arm-
Headroom front
Headroom rear
37.5"
36.0"
1
rests, wind-up clock, stainless steel window surrounds, stainless steel
beltline molding, stainless steel full-length lower body molding, small
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
20.0
9
hubcaps, and 6.70 15 BSW tires. Custom adds: Cloth two-tone uphol-
stery, foam seat cushions, electric clock, turn signals, rocker panel mold-
*Add 10" for Custom models. 5
ings, Continental rear tire mount and cover, and full wheel covers. 4
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman Super 2-Door Sedan, 6-p. 5446 $2,110 -1.54% 3025 1,855 -76.81%
Statesman Super 4-Door Sedan, 6-p. 5445 $2,158 -0.92% 3045 11,401 -59.92%
Statesman Custom 2-Door Country Club
Hardtop, 5-p. 5457 $2,423 -0.41% 3120 2,726 -61.20%
Statesman Custom 4-Door Sedan, 6-p. 5455 $2,332 0.00% 3095 4,219 -63.24%
TOTALS Avg. Price $2,256 -1.03% Production 20,201 -64.10%
1954 Oldsmobile 598

Ambassador
The 1954 Nash Ambassador Most Luxurious of Americas Fine Cars!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 27.54%.
Length 209.3"*
Primary competition: Buick Century, DeSoto Powermaster, Dodge Width 78.0"
Royal, Hudson Hornet Special, Kaiser Manhattan, and Oldsmobile Height 62.3"
Super 88. Legroom front 41.5"
Notable changes: Minor trim and detail changes. Legroom rear 37.4"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, front Headroom rear 36.0"
door armrests, wind-up clock, stainless steel window surrounds, stain- Cargo capacity (cu. ft.) NA
less steel beltline molding, stainless steel full-length lower body mold- Fuel capacity (gals.) 20.0
ing, small hubcaps, and 7.10 15 BSW tires. Custom adds: Cloth two- *Add 10" for Custom models.
tone upholstery, foam seat cushions, custom steering wheel, electric
clock, turn signals, rocker panel moldings, Continental rear tire mount
and cover, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Sedan, 6-p. 5466 $2,365 -6.19% 3410 283 -77.77%
Ambassador Super 4-Door Sedan, 6-p. 5465 $2,417 -5.48% 3430 7,433 -40.48%
Ambassador Custom 2-Door Country Club
Hardtop, 5-p. 5477 $2,735 -3.32% 3575 3,581 -44.38%
Ambassador Custom 4-Door Sedan, 6-p. 5475 $2,600 -4.27% 3505 10,131 -17.11%
TOTALS Avg. Price $2,529 -5.04% Production 21,428 -34.77%

OLDSMOBILE
The Dream that Couldnt Wait!

In design ... in power ... in glamor the newest new power. This kind of performance kept Oldsmobile in line
Oldsmobile in fifty-seven years of progressive triumphs is to break records and win many championships for speed,
how Oldsmobile introduced its all-new cars. While almost power, endurance and economy. The automatic transmis-
none of the direct competition would have newly re- sion was improved and now bore the name Hydra-Matic
designed cars until 1955, Oldsmobile, like Buick and Cadil- Super Drive, with three selectable forward speeds.
lac, had its new cars ready for 1954, and enjoyed a full year On the outside, sleek and smooth lines gave a mod-
of rising sales. Oldsmobile moved up to 5th place in model ern look that in Ninety-Eight series trim made the car look
year production, after years of settling for 6th to 10th place like it was moving when standing still. Body sides were free
finishes. of creases other than wheel lip edges. The belt line had a
The new cars showroom appeal began with a more dip behind the front door, which would become a charac-
powerful Rocket V8 engine under the hood. Now boast- teristic GM design for the next four or five years. All
ing 324 cubic inches, in top form it put out 185 horse- Eighty-Eight series cars had a typical front fender and door
 599 1954 Oldsmobile
molding. Rear quarters used a rearward canting molding with a slight lip now apparent on the front fender and hood
which started at the beltline dip, slanted back at a 45 de- edges. The oval bumper guard tips of 1953 were replaced
gree angle to a point midway down the quarter, and then with oval bumperettes mounted on the bumper at each end
turned to run straight back to the backup light housing, on of the main grille bar. A smaller over-arching grille bar cre-
the end of the rear quarter below the cone shaped taillight ated the familiar Oldsmobile face, with Oldsmobile letter-
lenses. ing now on the hood lip, the globe hood emblem in its tra-
The Ninety-Eight series added a full-length rocker ditional place, and a revised Rocket hood ornament
panel molding. Four-doors used a rear fender skirt, where topping off the new look.
the two-doors used a more open and back sweeping wheel A new full-width cowl vent provided a new source of
opening design that did not include fender skirts. Two- high-level fresh air intake for occupants, previously only
door models also used a different side trim, with the trim available through floor level vents. Interior upholstery was
from the front door extending back and downwards to a updated with new designs and materials. However, the
point that met a trim piece coming down from the beltline basic look of the instrument panel with its two round dials
dip. A separate piece of trim was placed behind the rear at each end was retained. The stark round gauge look was
wheel meeting the backup light housing at the rear. softened some with the addition of vertical ribbed chrome
Front and rear styling was similar to previous years, trim being used above the round gauges and speaker grille.

88 2-Door Sedan

88 2-Door Holiday Hardtop

1
9
5
98 DeLuxe 2-Door Holiday Hardtop Super 88 2-Door Convertible
4
Model year production: 354,001, up 5.84% from 1953. Serial number identification: Eight to nine digit code lo-
Domestic market share: 7.33% (5th place). cated on left front door hinge pillar, read as follows: 1st two
Base price range: $2,272 to $3,249. digits indicate year: 54. Third digit indicates series: 7 = 88,
Oldsmobile average base price: $2,675, down 10.01%. 8 = Super 88, and 9 = 98. Fourth digit indicates assembly
Introduction date: January 1954. plant code from above, followed by sequential number by
Assembly plants: Atlanta, GA (A); Framingham, MA (B); plant and series with beginning number of 1001, and ending
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS number as follows in the chart below.
(K); Linden, NJ (L); Lansing, MI (M); Arlington, TX (T);
and Wilmington, DE (W).

Highest Serial Numbers by Assembly Plant and Series

Atlanta Framingham Los Angeles Kansas City Linden Lansing Arlington Wilmington
88 6390 5394 7066 10213 9056 31457 3992 7293
Super 88 15328 12411 16267 24104 23190 78842 7612 17294
98 7278 6362 8426 10921 11436 44758 4101 7779
1954 Oldsmobile 600

Powertrains
Compression
Engine Ratio Gross HP Transmission 88 Super 88 98
324 CID Rocket, 2-bbl., OHV, V8 8.25:1 170 3-speed manual S - -
Hydra-Matic Super Drive $178 - -
324 CID Rocket, 4-bbl., OHV, V8 8.25:1 185 3-speed manual - S S
Hydra-Matic Super Drive - $178 $178

Major Options Paint Colors

88 Super 88 98 Code
DeLuxe Condition-Air heater and defroster $79 $79 $79 Black 10
Air conditioning (not available on convertibles) $550 $550 $550 Etna Maroon Metallic 21
DeLuxe radio $100 $100 $100 Flare Red 22
Signal seeking radio $129 $129 $129 Glacier Green 30
Autronic-Eye headlamp dimmer $45 $45 $45 Willow Green Metallic 31
Power window and 4-way front seat controls $165 $165* $165* Glade Green Metallic 32
4-way power front seat adjustment $65 $65 $65 Sarasota White (Green) 33
Tinted glass $30 $30 $30 Capri Blue 40
Safety padded instrument panel $17 $17 S Cadet Blue Metallic 41
Power steering $134 $134 $134 Baltic Blue Metallic 42
Power brakes $37 $37 $37 Mist Gray Metallic 50
Rear fender skirts - S S Juneau Gray Metallic 51
Chrome wheel trim rings $8 $8 - Polar White 60
DeLuxe wheel covers $30 $30 S Maize Cream 61
Wire wheel covers $60 $60 $60 Desert Tan 62
Whitewall tires $30 $30 $30 Copper Metallic 63
*Standard on Convertible models. Not available on 2-Door models. Royal Marine 70
Turquoise Metallic 72
Options common to most models. (= Not Available; S = Standard equipment)
Items may be standard equipment, optional at different pricing, or unavailable on Fifty-seven two-tone combinations avail-
certain models. This chart is only a guide. able.

Eighty-Eight
A glamorous Holiday joins the surprisingly low-priced 88 line for 1954!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 20.58%.
Length 205.3"
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Width 78.3"
Kaiser Carolina, Mercury Monterey, Nash Statesman Custom, Pontiac Height 61.0"
Star Chief, and Studebaker Commander Regal. Legroom front 42.5"
Notable changes: Completely redesigned. Legroom rear 43.8"
Major standard equipment: Two-tone cloth upholstery, rubber floor Headroom front 35.6"
mats, electric clock, lined luggage compartment, front and rear fender Headroom rear 34.6"
stainless trim, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
 601 1954 Oldsmobile

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
88 2-Door Sedan, 5-p. 3611 $2,272 +0.44% 3699 18,013 +45.27%
88 2-Door Holiday Hardtop, 5-p. 3637 $2,449 NEW 3721 25,820 NEW
88 4-Door Sedan, 6-p. 3669 $2,337 +0.43% 3719 29,028 +42.29%
TOTALS Avg. price $2,353 +2.54% Production 72,861 +122.14%

Super 88
Rocketing to new highs in styling, power and luxury!

Nameplate year of origin: 1951. (88 series started 1949). Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 53.05%.
Length 205.3"
Primary competition: DeSoto Powermaster, Hudson Super Wasp, Kaiser Width 78.3"
Manhattan, Nash Ambassador, and Packard Clipper Special. Height 61.0"
Notable changes: Completely redesigned. Legroom front 42.5"
Major standard equipment: Nylon and orlon cloth upholstery (leather Legroom rear 43.8"
trim also offered), rubber floor mats, electric clock, lined luggage com- Headroom front 35.6"
partment, front and rear fender stainless trim, rear fender skirts, and Headroom rear 34.6"
7.60 15 BSW tires. Convertible adds: Leather interior, power front Cargo capacity (cu. ft.) NA
seat, power windows, and power top. Fuel capacity (gals.) 20.0

Models Available

Style No. Base FADP

Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY
1
Super 88 2-Door Sedan, 5-p. 3611D $2,410 +0.63% 3729 27,882 -24.28% 9
Super 88 2-Door Holiday Hardtop, 5-p.
Super 88 2-Door Convertible, 5-p.
3637D
3667DTX
$2,688
$2,868
+0.56%
+0.53%
3775
4003
42,155
6,452
+14.30%
-22.36%
5
Super 88 4-Door Sedan, 6-p.
TOTALS
3669D
Avg. price
$2,477
$2,611
+0.61%
+0.58%
3780 111,326
Production 187,815
-6.70%
-6.71%
4

Ninety-Eight
Fine car takes on a new meaning in the superb new
Oldsmobile Classic Ninety-Eight for 1954.

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 26.36%.
Length 214.3"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, Hudson Width 78.3"
Hornet, Kaiser Manhattan, and Packard Clipper Super. Height 61.0"
Notable changes: Completely redesigned. Legroom front 42.8"
Major standard equipment: Nylon and leather upholstery, front seat Legroom rear 44.0"
center armrest, full floor carpeting, electric clock, front and rear fender Headroom front 35.6"
stainless trim, rear fender skirts, lined luggage compartment, and 7.60 Headroom rear 33.8"
15 BSW tires. DeLuxe adds: Rear seat center armrest. Holiday adds: Cargo capacity (cu. ft.) NA
Power windows and front seat adjustment. Convertible adds: Leather Fuel capacity (gals.) 20.0
interior, power top, and 8.00 15 BSW tires.
1954 Packard 602

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 5-p. 3037 $2,826 NEW 3851 8,865 NEW
98 DeLuxe 2-Door Holiday Hardtop, 5-p. 3037DX $3,042 +0.66% 3938 29,688 +6.33%
98 DeLuxe 2-Door Starfire Convertible, 5-p. 3067DX $3,249 +0.62% 4193 6,800 -9.59%
98 DeLuxe 4-Door Sedan, 6-p. 3069D $2,806 +0.72% 3895 47,972 -25.55%
TOTALS Avg. price $2,981 -19.18% Production 93,325 -6.98%

PACK ARD
Ask the Man who owns one!

The 1954 model year turned out to be one of the most Along the body sides, the new Clipper Special retained
interesting in Packards history, but not necessarily because the 1953 Clipper trim with front and rear sections, while
of its product offerings. Several factors contributed to the cir- all other Clipper models had a full-length design. All other
cumstances that would lead to the marques eventual demise. models, except the Caribbean, used a front fender molding
Foremost were the ongoing discussions among the indepen- that extended back to a point just below where the roof C-
dents around merging to create stronger competition for the pillar met the body. A rear quarter panel molding, mounted
Big Three, as discussed in the introduction for 1954. The re- about a foot lower, ran forward to a point near the middle
sulting purchase of Studebaker by Packard greatly strained of the rear side window. In between on the Patrician was a
resources as it was not only losing sales of its automobiles, ribbed, slanted chrome molding. On the others were three
but also losing lucrative government military contracts and horizontal chrome slash marks. The Caribbeans only body-
diesel marine engine sales. Then, near the end of 1953, side molding began on the beltline molding at the center
Chrysler Corporation acquired Briggs Manufacturing, of the front door, swept over the side of the car, mid-way
Packards sole provider of bodies, and immediately ceased onto the rear quarter panel, and ran straight back to the top
selling bodies to both Packard and Hudson. Packard had edge of the taillamps. A similar type molding would be
used Briggs-built bodies since 1940. In just over a two month used on the 1955 Clippers with two-tone paint.
time span, Packard transformed its former Conner Avenue Redesigned rear quarter panels on the junior series
body plant in Detroit into a modern body assembly plant. Packards, the Clippers and Packard series 5431 models, ex-
Then, oddly, Packard spent money to introduce a larger tended the upper fender rearward to house a taillamp in the
straight-eight engine for use in several models including the top end of the small fin, and it made for a slightly longer
Convertible, Pacific hardtop, Caribbean, Patrician and Ex- car. For the senior series Packards, the Cavalier and Patri-
ecutive sedans. The 359 cubic inch displacement engine, cian Custom, a cleaned up version of the 1953 models rear
built in a brand new Utica, Michigan, engine plant, which quarter fins created a slightly shorter car, with styling that
would soon be shuttered, came at a time when Packard was appeared similar to the prior years models. Interiors were
just months away from introducing all-new, modern V8 en- upgraded in typical mid1950s fashion with more uphol-
gines and completely dropping their line of straight-eight stery and color choices, and revised trim arrangements.
engines. Needless to say, it was an interesting year. Model and series changes, some of which have already
Styling up front remained similar to the 1953 models, been mentioned, include the new Clipper Special, desig-
with the Caribbean, Patrician Custom and Executive sedans nated as an entry-level junior Packard model. The for-
using a new hooded headlight ring with a small fin atop the mer Clipper and Clipper DeLuxe were redesignated Clip-
bezel. The Patrician and Executive sedans wore a new ver- per DeLuxe and Clipper Super. A new two-door hardtop
tical fluting on the center grille bar. Also, the Caribbean model, designated the Panama, and sharing rooflines with
added a chrome outline to its hood scoop. the Packard Pacific hardtop (formerly the Mayfair), was in-
 603 1954 Packard
troduced in the Clipper Super series. A business coupe was dropped due to low sales volume, and the Patrician sedan
also planned in this series but was not produced. The one- was now named the Patrician Custom sedan.
year-only Derham formal sedan in the Patrician series was

Pacific 2-Door Hardtop

Clipper Super 2-Door Panama Hardtop

Patrician 4-Door Sedan

Model year production: 29,205, down 67.45% from 1953. Assembly plants: Detroit, MI.
Domestic market share: 0.60% (16th place). Serial number identification: Seven-digit code located on
Base price range: $2,544 to $6,100. left front door hinge pillar, and read as follows: First digit is
Packard average base price: $3,645, down 10.37%. M. Second through seventh digits are engine/serial numbers
Introduction date: December 1953 (Clipper Special sedan in- as follows in chart below.
troduced March 1954).

Serial Numbers by Series

Series Beginning Ending
Clipper Special 200000 202019
Clipper DeLuxe and Super 300000 321199
Cavalier 400000 402638 1
Patrician, Series 5431 and 5426 600000 605618
9
Powertrains 5
Engine
Compression Gross
Ratio HP Transmission
Clipper Clipper DeLuxe
Special & Super
Series 5406 Series
Cavalier & 5431 5426 4
288 CID, 2-bbl., L-head, 8-cyl. 7.7:1 150 3-speed manual S - - - -
Overdrive $110 - - - -
Ultramatic Drive $199 - - - -
327 CID, 2-bbl., L-head, 8-cyl. 8.0:1 165 3-speed manual - S - - -
Overdrive - $110 - - -
Ultramatic Drive - $199 - - -
327 CID, 4-bbl., L-head, 8-cyl. 8.0:1 185 3-speed manual - - S - -
Overdrive - - $110 - -
Ultramatic Drive - - $199 - -
359 CID, 4-bbl., L-head, 8-cyl. 8.7:1 212 3-speed manual - - - - S
Overdrive - - - - $110
Ultramatic Drive - - - S $179

Major Options
Clipper Clipper Clipper Pacific & Executive
Special DeLuxe Super Cavalier Convertible Caribbean Patrician sedans
Heater and defroster $80 $80 $80 $80 $80 S $80 $80
Air conditioning - - - - - - $625 $625
Radio with antenna $97 $97 $97 $97 $97 S $97 $97
1954 Packard 604
Clipper Clipper Clipper Pacific & Executive
Special DeLuxe Super Cavalier Convertible Caribbean Patrician sedans
Signal-seeking radio $118 $118 $118 $118 $118 $21 $118 $118
Solex tinted glass $45 $45 $45 $45 $45 $45 $45 $45
Full leather interior $153 $153 $153 $153 $153 S $153 -
4-way power front seat $75 $75 $75 $75 $75 S $75 $75
Power windows $108 $108 $108 $108 $108 S $108 $108
Power steering $178 $178 $178 $178 $178 S $178 $178
Power brakes $43 $43 $43 $43 $43 S $43 $43
Fender skirts $21 $21 $21 S $21 S S S
Wheel trim rings S $16 S - - - - -
Full wheel covers $ $ $ S S * S S
White sidewall tires $30 $30 $30 $33 $33 S $33 $33
*Chrome wire wheels are standard.
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Varsity Gray Metallic A Black X
Meridian Blue Metallic B Varsity Gray Metallic over Mackinaw Gray AF
Polaris Blue C Meridian Blue Metallic over Polaris Blue BC
Mackinaw Gray F Bikini Blue Metallic over Packard Ivory HT
Chariot Red G Galahad Green Metallic over Bellevue Green KN
Bikini Blue Metallic H Galahad Green Metallic over Orchard Green KO
Gulf Green Metallic J Packard Ivory over Polaris Blue TC
Galahad Green Metallic K Matador Maroon Metallic over Packard Ivory UT
Bellevue Green N Black over Mackinaw Gray XF
Orchard Green O Black over Orchard Green XO
Packard Ivory T Chariot Red over Sahara Sand GW
Matador Maroon Metallic U Black over Sahara Sand XW
Sahara Sand W
Two-tone color combinations available at $20 extra.

Clipper
Americas newest medium-price car!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 79.00%.
Length 215.5"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, Hudson Width 77.8"
Hornet, and Oldsmobile 98. Height 62.8"
Notable changes: Trim and detail changes. Legroom front 43.8"
Major standard equipment: Broadcloth interior trim, full floor cover- Legroom rear 41.5"
ing, stainless front fender, front door, and beltline molding, front and Headroom front 36.0"
rear window surround moldings, hood ornament, front and rear Headroom rear 35.2"
bumper guards, rear fender skirts, small hubcaps, and 7.60 15 BSW Cargo capacity (cu. ft.) 30.5
tires. DeLuxe adds: Electric clock, glove box light, and turn signals. Fuel capacity (gals.) 20.0
Super adds: Additional luxury interior trim appointments, full-length
body side molding, and full wheel covers.
 605 1954 Packard

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Clipper Special 2-Door Club Sedan, 6-p. 5485 $2,544 NEW 3585 912 NEW
Clipper Special 4-Door Touring Sedan, 6-p. 5482 $2,594 NEW 3650 970 NEW
Clipper DeLuxe 2-Door Club Sedan, 6-p. 5495 $2,645 +3.97% 3590 1,470 -76.92%
Clipper DeLuxe 2-Door Sportster Coupe, 6-p. 5497 $2,830 +0.89% 3595 1,336 -83.61%
Clipper DeLuxe 4-Door Touring Sedan, 6-p. 5492 $2,695 +3.73% 3660 7,610 -67.09%
Clipper Super 2-Door Club Sedan, 6-p. 5465 $2,765 +2.75% 3610 887 -81.04%
Clipper Super 2-Door Panama Hardtop Coupe,
6-p. 5467 $3,125 NEW 3765 3,618 NEW
Clipper Super 4-Door Touring Sedan, 6-p. 5462 $2,815 +2.55% 3695 6,270 -75.92%
TOTALS Avg. Price $2,752 +2.80% Production 23,073 -63.88%

Cavalier
Luxury at a lot less ... because Packard builds it!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 127.0"
Percentage of divisions sales volume: 8.83%.
Length 216.5"
Primary competition: Buick Roadmaster and Chrysler New Yorker Width 77.8"
DeLuxe. Height 62.9"
Notable changes: Trim and detail changes. Legroom front 43.8"
Major standard equipment: Leather and cloth interior trim, full floor Legroom rear 46.5"
covering, electric clock, stainless full-length bodyside molding, front Headroom front 36.0"
and rear window surround moldings, hood ornament, rear quarter Headroom rear 35.2"
panel tip chrome trim, rear fender skirts, full wheel covers, and 8.00 Cargo capacity (cu. ft.) NA
15 BSW tires. Fuel capacity (gals.) 20.0 1
Models Available
9
Change from Shipping Model Year Change from
5
Model No. Base FADP LY Wt. (lbs.) Production LY 4
Cavalier 4-Door Sedan, 6-p. 5472 $3,344 +3.08% 3955 2,580 -76.11%
TOTALS Avg. Price $3,344 +3.08% Production 2,580 -76.11%

Packard Series 5431

The new look in cars is that Packard look!

Nameplate year of origin: 1953 (Caribbean), 1954 (Pacific). Measurements

Current bodystyle lifespan: 1951 through 1954.
Wheelbase 122.0"
Percentage of divisions sales volume: 8.40%.
Length 215.5"
Primary competition: Buick Roadmaster and Chrysler New Yorker DeLuxe. Width 77.8"
Caribbean competition: Buick Skylark and Cadillac Eldorado. Height 62.3"
Notable changes: Trim and detail changes. Caribbean is all-new model. Legroom front 43.8"
Major standard equipment: Leather and cloth interior trim, full floor cov- Legroom rear 41.5"
ering, electric clock, stainless full-length bodyside molding, front and rear Headroom front 36.0"
window surround moldings, hood ornament, rear quarter panel tip Headroom rear 35.2"
chrome trim, rear fender skirts, full wheel covers, and 8.00 15 BSW Cargo capacity (cu. ft.) 30.5
tires. Convertible adds: Leather and synthetic cloth upholstery, power top. Fuel capacity (gals.) 20.0
1954 Packard 606
Caribbean adds: Leather interior, heater and defroster, power seat and
windows, radio, wheel opening moldings, rocker panel molding, power
steering, power brakes, and 8.00 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard 2-Door Pacific Hardtop Coupe, 6-p. 5477 $3,827 +16.75% 4065 1,189 -76.91%
Packard 2-Door Convertible, 6-p. 5479 $3,935 +12.88% 4290 863 -43.15%
Packard 2-Door Caribbean Convertible, 6-p. 5478 $6,100 +17.08% 4660 400 -46.67%
TOTALS Avg. Price $4,621 +15.77% Production 2,452 -66.95%

Patrician Custom
and Executive Sedans
The big, beautiful new Packard for 1954!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1951 through 1954.
Percentage of divisions sales volume: 3.77%. Patrician sedans Executive Sub-series
Primary competition: Cadillac Series 60 Special and Wheelbase 127.0" 149.0"
Series 75 Fleetwood, Chrysler Imperial and Crown Length 218.2" 240.2"
Imperial, and Lincoln Capri. Width 77.9" 77.9"
Notable changes: Trim and detail changes. Height 62.9" NA
Major standard equipment: Various combinations of Legroom front 43.8" NA
cloth and leather interior trim, full floor carpeting, Legroom rear 46.5" NA
electric clock, non-glare inside rear view mirror, Headroom front 36.0" NA
stainless steel side window and beltline moldings, Headroom rear 35.2" NA
front fender and door bodyside molding, lower rear Cargo capacity (cu. ft.) 30.5 30.5
quarter panel molding, rocker panel molding, hood Fuel capacity (gals.) 20.0 20.0
ornament, full wheel covers, and 8.00 15 BSW
tires. Eight-passenger sedans add: Chauffeur divider
window in limousine, and 8.20 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Patrician Custom 4-Door Sedan, 6-p. 5452 $3,890 +4.01% 4190 1,000* -86.59%
Packard Corporate Executive 4-Door Sedan,
8-p. 5451 $5,610 -18.70% 4650 65 -35.00%
Packard Corporate Executive 4-Door Limousine,
8-p. 5450 $5,960 -16.06% 4720 35 -30.00%
TOTALS Avg. Price $5,153 -15.07% Production 1,100* -85.59%
*Production is estimated.
 607 1954 Plymouth

PLYMOUTH
Hy-Style Plymouth for 1954!

Continuing the previous years basic design elements, light bezels and full-length body trim (Savoy and Belvedere
the 1954 Plymouth saw the introduction of new series only) gave the visual effect of increased length.
names and refinements in trim to give a cleaner appearance. Interiors were again updated, with new Color-
A new Plaza series took the place of the former Cambridge Tuned styling and new instrument panel design. The in-
series as the entry-priced Plymouth. The Savoy name from strument panel used a horizontal theme, with two gauges
the former top-line station wagon model became the new on each side of the half-moon speedometer centered in a
mid-priced Plymouth. The Suburban moniker was once single section in front of the driver. The radio and glove box
again used for all station wagons. At the top of the Ply- were centered within the dashboard for convenient use by
mouth line was the new Belvedere, replacing the Cran- either driver or passenger. As always, chair-height seating
brook and taking its name from the three-year-old 2-door was a Chrysler corporate feature.
hardtop designator. The former Cranbrook Belvedere 2- No changes were found under the hood, except for
door hardtop was now simply called the Belvedere Sport the optionally available power steering and mid-year in-
Coupe. troduction of power brakes. Also, at mid-year, Plymouths
Outside the car, grille trim was cleaned up, leaving an finally got the corporate PowerFlite fully automatic trans-
appearance of being thinner. The vertical stripes were gone, mission. A new exterior option was the Mopar Continen-
replaced by a ribbed chrome plate containing the name Ply- tal conversion that extended the rear bumper pan to mount
mouth in the center section. New round parking lights were the spare tire, a.k.a. a continental kit. This could be in-
placed below the large grille bar. Hooded chrome head- stalled at any Chrysler dealership for most models.

1
9
5
4
Belvedere 2-Door Convertible
Belvedere 4-Door Sedan
Belvedere 2-Door Convertible

Plaza 2-Door Business Coupe Savoy 4-Door Sedan

Model year production: 457,528, down 29.57% from 1953. Serial number identification: Eight digit code located on left
Domestic market share: 9.47% (3rd place). front door hinge pillar: Detroit, 13506001 to 13829336;
Base price range: $1,618 to $2,301. Evansville, 20658001 to 20739819; Los Angeles, 25163001
Plymouth average base price: $1,947, up 0.79%. to 25175377; San Leandro, 25590001 to 25606284.
Introduction date: October 15, 1953.
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles,
CA; and San Leandro, CA.
1954 Plymouth 608

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
217.8 CID, 1-bbl., L-head, 6-cyl. 7.1:1 100 3-speed manual S
Automatic overdrive $98
Hy-Drive semi-automatic $146
PowerFlite automatic $189

Major Options
Plaza Savoy Belvedere
Heater and defroster $45 $45 $45
Radio $83 $83 $83
Electric clock $17 S S
Solex tinted glass $35 $35 $35
Power steering $134 $134 $134
Power brakes $37 $37 $37
Full wheel covers $ $ $
Wire wheel covers $99 $99 $99
Chrome wire wheels $293 $293 $293
White sidewall tires $27 $27 $27
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Saratoga Ivory over Parakeet Green 400 Pasadena Gray over Avalon Blue Metallic 661
Mocha Beige over Oriole Orange 401 Pasadena Gray over Modesto Blue 662
Solitaire Blue over Dutch Blue 402 Mohave Brown Metallic over Pomona Beige 664
Saratoga Ivory over Tinsel Green 403 Pomona Beige over Mohave Brown Metallic 665
Black 601 Berkeley Green over Shasta Green Metallic 666
Modesto Blue 605 Shasta Green Metallic over Berkeley Green 667
Avalon Blue Metallic 606 Pasadena Gray over Piedmont Maroon 668
San Pedro Blue 607 Black over San Diego Gold 670
Berkeley Green 615 Black over San Pedro Blue 671
Shasta Green Metallic 616 Black over San Gabriel Green 672
San Gabriel Green 618 Black over Santa Rosa Coral 673
Pasadena Gray 630 San Leandro Ivory over San Diego Gold 674
Cascade Gray 631 San Leandro Ivory over San Pedro Blue 675
Pomona Beige 640 San Leandro Ivory over San Gabriel Green 676
Mohave Brown Metallic 641 San Leandro Ivory over Santa Rosa Coral 677
Piedmont Maroon 650 San Mateo Wheat over San Diego Gold 678
Santa Rosa Coral 651 San Mateo Wheat over San Pedro Blue 679
San Diego Gold 655 San Mateo Wheat over San Gabriel Green 680
Avalon Blue Metallic over Pasadena Gray 660 San Mateo Wheat over Santa Rosa Coral 681

Plaza
Distinctive styling in an ideal family car.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 24.76%. Cars Wagon
Primary competition: Chevrolet 150 Special, Ford Mainline, Hudson Wheelbase 114.0" 114.0"
Jet, and Studebaker Champion Custom. Length 193.5" 189.5"
 609 1954 Plymouth

Notable changes: Trim and detail changes. Measurements (cont.)

Major standard equipment: Cloth and vinyl interior trim, rubber floor
covering, electric clock, black rubber windshield surround, black rub- Cars Wagon
ber gravel shield, small hubcaps, and 6.70 15 BSW tires. Width 74.3" 74.3"
Height 61.8" 62.2"
Legroom front 43.8" 43.8"
Legroom rear 42.8" 43.3"
Headroom front 36.7" 38.0"
Headroom rear 35.2" 36.4"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY*
Plaza 2-Door Business Coupe, 3-p. P25-1 $1,618 0.00% 2889 6,275 -21.81%
Plaza 2-Door Club Sedan, 6-p. P25-1 $1,727 0.00% 2943 27,976 -50.75%
Plaza 4-Door Sedan, 6-p. P25-1 $1,765 0.00% 3004 43,077 -53.97%
Plaza 2-Door Suburban Station Wagon, 6-p. P25-1 $2,064 0.00% 3122 35,937 -17.47%
TOTALS Avg. Price $1,794 0.00% Production 113,265 -43.92%
*Comparisons made to the 1953 Cambridge series.

Savoy
Leadership styling in a brand-new line of cars.

Nameplate year of origin: 1954 (1951 as a station wagon designation).

Current bodystyle lifespan: 1953 through 1954.
Measurements 1
Percentage of divisions sales volume: 42.82%.
Primary competition: Chevrolet 210 DeLuxe, Ford Customline, Hudson
Wheelbase
Length
114.0"
193.5" 9
Super Jet, and Studebaker Champion DeLuxe.
Width
Height
74.3"
61.8"
5
Notable changes: Trim and detail changes.
Major standard equipment: Cloth and vinyl interior trim, full carpet-
Legroom front
Legroom rear
43.8"
42.8"
4
ing, electric clock, stainless windshield surround and body side trim, Headroom front 36.7"
chrome gravel guard, small hubcaps, and 6.70 15 BSW tires. Headroom rear 35.2"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Club Sedan, 6-p. P25-2 $1,835 NEW 2986 25,396 NEW
Savoy 2-Door Club Coupe, 6-p. P25-2 $1,843 NEW 2982 30,700 NEW
Savoy 4-Door Sedan, 6-p. P25-2 $1,873 NEW 3036 139,383 NEW
TOTALS Avg. Price $1,850 NEW Production 195,929* NEW
*Total includes 450 Savoy Suburban station wagons listed in some sources.
1954 Pontiac 610

Belvedere
Superlative in detail, you will find luxury new to the low-price field.

Nameplate year of origin: 1954 (1951 as a 2-Door hardtop designation). Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 32.42%. Cars Wagon
Primary competition: Chevrolet Bel Air, Ford Crestline, and Studebaker Wheelbase 114.0" 114.0"
Champion Regal. Length 193.5" 189.5"
Notable changes: Trim and detail changes. Width 74.3" 74.3"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Height 61.8" 62.2"
peting, electric clock, stainless steel windshield and rear window sur- Legroom front 43.8" 43.8"
round, stainless steel front and rear fender and beltline moldings, Legroom rear 42.8" 43.3"
chrome rear fender gravel shield, small hubcaps, and 6.70 15 BSW Headroom front 36.7" 38.0"
tires. Convertible adds: Vinyl interior trim and power top. Headroom rear 35.2" 36.4"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY*
Belvedere 2-Door Sport Coupe Hardtop, 6-p. P25-3 $2,145 +3.92% 3038 25,592 -28.80%
Belvedere 2-Door Convertible, 6-p. P25-3 $2,301 +3.65% 3273 6,900 +9.51%
Belvedere 4-Door Sedan, 6-p. P25-3 $1,953 +4.27% 3050 106,601 -64.61%
Belvedere 2-Door Suburban Station Wagon, 6-p. P25-3 $2,288 +3.67% 3186 9,241 -23.56%
TOTALS Avg. Price $2,172 +6.39% Production 148,334 -66.86%
*Comparisons of change from LY made to the 1953 Cranbrook series.

PONTIAC
Dollar for dollar you cant beat a Pontiac!

A slight facelift and an all-new series introduction class. This philosophy of added length equals perceived in-
highlighted the 1954 Pontiac line. Following the success of crease in status and luxury was the beginning of a practice
the restyled 53 models, Pontiac chose to capitalize on the that would continue on the full-size Pontiac line through
expanding medium-price category by moving upmarket the 1976 models.
with the introduction of the new top-of-the-line Star Chief Up front a new grille, hood emblem, hood ornament
series. The new series, available only with the 8-cylinder en- and Silver Streak design graced 1954 models. The grille
gine, had 2 inches more wheelbase length and was 11 inches dispensed with the old cross-hair style center section; in its
longer overall, with all of the additional length being at the place was a new center grille bar which split into an oblong,
rear. This visually gave the Star Chief more of a luxury car oval opening housing a small grille insert consisting of one
look by the simple addition of length, because the styling horizontal bar and five equally-spaced vertical bars. Parking
was identical to the Chieftain from the greenhouse area for- lamp housings were again mounted on the outer edge of the
ward. In practical terms, the longer car provided an im- center bar. Above the grille was a round hood ornament
proved ride and arguably the largest cargo capacity in its with a slash of chrome through the center. A red center
 611 1954 Pontiac
section was surrounded by an outer ring, with Pontiac in This was the beginning of a trim feature that would mark
block letters on a white background above the chrome slash, the Star Chief, and at various times other Pontiac models,
and below it a group of five stars on a blue background. A until the Star Chief name was discontinued in 1966.
restyled Chief Pontiac hood ornament with very sleek, The new Star Chief received a luxurious interior to
modern lines appeared atop the new Silver Streaks which complement the luxury look outside. The Custom models
returned to the traditional five chrome strips with body featured luxurious leather and nylon and all-leather interi-
color between them. Available as an option was a factory ors with exclusive color themes that included matching in-
lighted hood ornament that illuminated Chief Pontiacs strument panel and steering wheels. DeLuxe models of both
face. The Silver Streaks continued on the deck lid, and series were done in nylon and vinyl combinations in sev-
round taillights, hooded on the Star Chief, completed the eral colors. Interiors of the base Chieftains received new
rear end styling. fabric designs and patterns, but were otherwise essentially
The greenhouse area and sheetmetal on the body sides the same. Instrument panel design remained the same as in
continued as in 1953, with the aforementioned added length 1953.
for the new Star Chief. Exterior trim continued as in prior Many new convenience options were introduced this
years with the Chieftain Special wearing only a front fender year including power brakes, Comfort-Control power
spear shaped molding and the Pontiac name on the bottom front seat, power front window lifts, and a first for Pontiacs
section of it. Chieftain DeLuxe and Star Chief models had price class air conditioning with all components under
full-length bodyside trim beginning above and in front of the hood. However, powertrain changes were few, as this
the front wheel opening, extending straight back to the rear would be the last year for both the inline 6-cylinder and 8-
quarter fender bulge. From this point an enlarged piece of cylinder engines. Next year Pontiac would enter the V8
trim ran down and around the bottom curve of the rear performance era.
quarter, and along the lower edge to the rear bumper. Cars Finally, with the advent of the Star Chief series, the
equipped with rear fender skirts carried the trim along the Chieftain DeLuxe Convertible moved up to the new series.
lower portion for a continuous sweep of chrome that visu- Also in the new series were a DeLuxe 4-Door Sedan, and
ally lengthened the car. Around back, the small tailfin of Custom 2-Door Catalina Hardtop and 4-Door Sedan.
Chieftain models, except wagons, carried a small round
emblem, while the Star Chief carried three star emblems.

1
9
5
Star Chief 2-Door Catalina Hardtop,
Star Chief 2-Door Convertible
4
with Chieftain DeLuxe 4-Door Sedan
Star Chief 4-Door Sedan
in background

Model year production: 287,744, down 31.26% from 1953. First digit indicates assembly plant code from above. Second
Domestic market share: 5.95% (6th place). digit indicates engine installation, 6 for 6-cylinder Series 25
Base price range: $1,968 to $2,630. and 8 for 8-cylinder Series 27 and 28. The third digit indi-
Pontiac average base price: $2,313, up 1.76%. cates year code: Z = 1954. Fourth digit indicates transmis-
Introduction date: December 1953. sion attachment: S = Synchromesh 3-speed manual (Chief-
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), tain), C = Synchromesh 3-speed manual (Star Chief ), H =
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Hydra-Matic (Chieftain), or A = Hydra-Matic (Star Chief ).
(K); Linden, NJ (L); Pontiac, MI (P); Arlington, TX (T); Remaining digits are sequential number by engine and
and Wilmington, DE (W). transmission installation with beginning number of 1001
Serial number identification: Eight to nine digit code lo- and ending number as follows in the chart below. Style
cated on left front door hinge pillar and read as follows: number is located on body tag on cowl under hood.

Highest Serial Numbers, by Assembly Plant and Series

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington
25 6-cyl. w/3-speed 1866 1799 2033 2622 2429 12141 1319 2233
25 6-cyl. w/Hydra-Matic 1067 1076 1053 1117 1090 2858 1023 1096
1954 Pontiac 612
Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington
27 8-cyl. w/3-speed 3265 2351 3146 3890 3471 16612 2043 3032
27 8-cyl. w/Hydra-Matic 7477 8698 7854 12490 16002 60891 4330 10002
28 8-cyl. w/3-speed 1010 1015 1035 1036 1046 1371 1008 1049
28 8-cyl. w/Hydra-Matic 8076 8165 6382 12117 13680 60543 4925 8629

Model Year Production by Engine and Transmission

Series/Powerplant Production
25 6-cyl. w/3-speed 19,666
25 6-cyl. w/Hydra-Matic 3,004
27 8-cyl. w/3-speed 29,906
27 8-cyl. w/Hydra-Matic 120,080
28 8-cyl. w/3-speed 571
28 8-cyl. w/Hydra-Matic 114,517
Total 287,744

Powertrains
Compression
Engine Ratio Gross HP Transmission Chieftain* Star Chief
239.2 CID, 1-bbl., L-head, 6-cyl. 7.0:1 115 3-speed manual S -
7.7:1 118 Dual-Range Hydra-Matic $178 -
248.9 CID, 2-bbl., L-head, 8-cyl. 6.8:1 122 3-speed manual $75 S
7.7:1 127 Dual-Range Hydra-Matic $253 $178
*Six-cylinder models are Series 25. When 8-cylinder is ordered, it becomes Series 27. Optionally available compression ratio for 3-speed manual equipped cars.

Major Options Paint Colors

Chieftain Star Chief Code
Heater and defroster $81 $81 Raven Black 5400
Air conditioning $ $ San Marino Blue Metallic 5401
Seven-tube radio $80 $80 Seneca Brown Metallic 5402
Electric clock $ $ Arlington Maroon 5403
Power front seat adjustment $15 $15 Cruiser Gray Metallic 5404
Power front windows $90 $90 Maize Yellow 5405
Power steering $134 $134 Picador Red 5406
Power brakes $36 $36 Shannon Green 5407
Di-Noc exterior wood trim Mayfair Blue 5408
(Station wagons) $80 $80 Cirro Gray 5409
Rear fender skirts $12 $12 Brookmere Green Metallic 5410
Hubcaps $ - Coral Red 5411
Full wheel covers $ S Biloxi Beige 5412
Wire wheel covers $ $ Raven Black over Shannon Green 5413
White sidewall tires $35 $35 Cruiser Gray Metallic over Mayfair Blue 5414
Options common to most models. (= Not Available; S =
Winter White over Maize Yellow 5415
Standard equipment) Items may be standard equipment, op- Raven Black over Picador Red 5416
tional at different pricing, or unavailable on certain models. Brookmere Green Metallic over Shannon Green 5417
This chart is only a guide. San Marino Blue Metallic over Mayfair Blue 5418
Mayfair Blue over Cirro Gray 5419
Raven Black over Cirro Gray 5420
Winter White over Coral Red 5421
Winter White over Biloxi Beige 5422
 613 1954 Pontiac

Chieftain
Never more beautiful, never more luxurious, never better values!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1953 through 1954.
Percentage of divisions sales volume: 60.00%. Cars Wagons
Primary competition: Dodge Coronet, Hudson Wasp, Mercury Custom, Wheelbase 122.0" 122.0"
Nash Statesman, and Studebaker Commander. Length 202.7" 202.7"
Notable changes: New grille and trim and detail changes. Width 76.6" 76.6"
Major standard equipment: Two-tone grey cloth upholstery, front and Height 63.3" 65.5"
rear rubber floor mat, automatic interior lighting, stainless steel front Legroom front 42.8" 42.8"
and rear window trim, beltline molding, front fender stainless mold- Legroom rear 42.7" NA
ing, rubber rear fender gravel shield, hubcaps, and 7.10 15 BSW tires. Headroom front 36.0" 36.0"
6-passenger station wagon adds: Leatherette (vinyl) upholstery and 3- Headroom rear 35.8" NA
passenger center seat. 8-passenger station wagon adds: 2-passenger rear Cargo capacity (cu. ft.) NA NA
center row and 3-passenger rear seating. DeLuxe models add: Color- Fuel capacity (gals.) 20.0 20.0
coordinated cloth upholstery, carpeting, DeLuxe steering wheel, full-
length body side stainless and wheel trim rings, belt line molding with
dip, and chrome gravel guard with rear fender extension. DeLuxe sta-
tion wagon adds: 3-passenger rear seating. Convertible adds: Cloth
and leather upholstery and power top. Custom adds: Color-coordi-
nated cloth and leather upholstery and deep-pile carpeting.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Chieftain Special 2-Door Sedan, 6-p. 2511W $1,968 +0.61% 3331 NA NA
Chieftain Special 4-Door Sedan, 6-p. 2569W $2,027 +0.60% 3391 NA NA 1
Chieftain Special 4-Door Station Wagon, 6-p.
Chieftain Special 4-Door Station Wagon, 8-p.
2562F
2562
$2,364
$2,419
-3.51%
-6.60%
3601
3691
NA
NA
NA
NA 9
Chieftain DeLuxe 2-Door Sedan, 6-p.
Chieftain DeLuxe 2-Door Catalina Hardtop, 6-p.
2511WD
2537D
$2,072
$2,316
+0.58%
+0.52%
3351
3421
NA
NA
NA
NA 5
Chieftain DeLuxe 4-Door Sedan, 6-p.
Chieftain DeLuxe 4-Door Station Wagon, 6-p.
2569WD
2563DF
$2,131
$2,504
+0.57%
-3.32%
3406
3646
NA
NA
NA
NA 4
Chieftain Custom 2-Door Catalina Hardtop, 6-p. 2537SD $2,382 +0.51% 3421 NA NA
TOTALS Avg. price $2,243 -1.32% Production NA NA
*Production figures kept by series and transmission attachment, not body style.

Star Chief
The Pontiac Star Chief brings the dramatic size and luxury
of Americas finest cars to the Pontiac price range!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1954.
Percentage of divisions sales volume: 40.00%. Cars
Primary competition: Buick Special, Dodge Royal, Hudson Super Wheelbase 124.0"
Wasp, Kaiser Special, Mercury Monterey, Nash Ambassador, Oldsmo- Length 213.7"
bile 88, and Studebaker Commander. Width 76.6"
Notable changes: All-new series. Height 63.3"
Major standard equipment: Color-coordinated cloth upholstery, carpet- Legroom front 42.8"
ing, DeLuxe steering wheel, full-length body side stainless and wheel Legroom rear 42.7"
1954 Studebaker 614

trim rings, belt line molding with dip, unique rear roof side trim, Measurements (cont.)
chrome gravel guard with rear fender extension, and 7.10 15 BSW
tires. Convertible adds: Cloth and leather upholstery and power top. Cars
Custom adds: Color-coordinated cloth and leather upholstery and Headroom front 36.0"
deep-pile carpeting. Headroom rear 35.8"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production* LY
Star Chief DeLuxe 2-Door Convertible Coupe,
6-p. 2867DTX $2,630 NEW 3571 NA NEW
Star Chief DeLuxe 4-Door Sedan, 6-p. 2869WD $2,301 NEW 3396 NA NEW
Star Chief Custom 2-Door Catalina Hardtop,
6-p. 2837SD $2,557 NEW 3421 NA NEW
Star Chief Custom 4-Door Sedan, 6-p. 2869WSD $2,394 NEW 3626 NA NEW
TOTALS Avg. price $2,471 NEW Production NA NEW
*Production figures kept by series and transmission attachment, not body style.

STUDEBAKER
The new American car that is setting the style for the world!

After the less than spectacular results of the 1953 wagons used a hood-scoop style hood ornament. Series
model year, one might have expected a lot of changes for identification continued to be placed on the left front hor-
the second season of the sleek bodied Studebakers. Such was izontal grille bar, except on the station wagon.
not the case. A new 2-door station wagon body style named Inside, there were new colors, fabrics and designs.
the Conestoga was introduced, harking back to the firms While the Champion continued to use last years instru-
history of building Conestoga-style covered wagons during ment panel design with three round gauges, the Comman-
its early years. But a shortage of cash and the impending der series returned to using a different layout. The hori-
merger with the Packard Motor Car Company, which is de- zontal chrome strip below the top panel overhang ran fully
tailed further in the introduction sections of the 1954 and across the car and now housed the ventilation and ignition
1955 years, ensured that the 1954 lineup otherwise changed key controls in this area. In front of the driver and below
little. This year Studebaker slipped below a 10th place fin- these controls, was an oblong pod housing four round, re-
ish in production standings, never to recover. cessed gauges.
From the outside there were a few detail changes. Under the hood, all engines now had a higher, stan-
Adding five vertical bars across each horizontal bar created dard 7.5 to 1 compression ratio. This was previously op-
a new and more cluttered grille appearance. Bodyside tional at extra cost for high-altitude areas. Also, optional
styling remained unchanged, although stainless side trim power steering was now offered in the Champion series. Fi-
was lengthened on Regal sedans, extending forward to the nally, minor adjustments were made to the chassis to help
front edge of the front door. DeLuxe and Regal sedans and improve ride and handling.
 615 1954 Studebaker

Champion DeLuxe 2-Door Starlight Coupe Commander Land Cruiser 4-Door Sedan

Commander Regal 2-Door

Commander Land Cruiser interior Conestoga Station Wagon

Model year production: 81,939, down 51.69% from 1953. Serial number identification: Seven to eight digit code lo-
Domestic market share: 1.70% (11th place). cated on left front door lock pillar and read as follows: First
Base price range: $1,758 to $2,556. digit indicates series (Champion = G; Commander = 8),
Studebaker average base price: $2,163, up 6.64%. followed by six to seven digit sequential serial number by
Introduction date: December 1953. series and assembly plant as in chart that follows.
Assembly plants: Los Angeles, CA and South Bend, IN.

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 927401 932286
Los Angeles, CA Commander 836801 841029
South Bend, IN Champion 1274001 1315831
South Bend, IN Commander 354901 380448 1
Powertrains 9
Compression 5
Engine
169.6 CID, 1-bbl., L-head, 6-cyl.
Ratio
7.5:1
Gross HP
85
Transmission
3-speed manual
Champion
S
Commander
-
4
Overdrive $105 -
Automatic Drive $216 -
232.6 CID, 2-bbl., valve-in-head, V8 7.5:1 120 3-speed manual - S
Overdrive - $118
Automatic Drive - $227

Major Options
Champion Commander
Heater $63 $63
Windshield washer $ $
Electric clock $ $
Starline 6-tube radio $66 $66 Options common to most models. (S = Standard equip-
Stratoline 8-tube radio $ $ ment) Items may be standard equipment, optional at
Tinted glass $ $ different pricing, or unavailable on certain models. This
chart is only a guide.
Power steering $134 $134
Hill-Holder $ $
Hubcaps $ S
Full wheel covers $ $
Whitewall tires $ $
1954 Studebaker 616

Paint Colors
Code Code
Velvet Black W-ND Sandusky Beige over Chadron
Alberta Blue W-YC Red P-2523-C
Safford Cream W-YD Sandusky Beige over Shoshone
Sandusky Beige W-YE Red P-2524-C
Lance Green W-YF Ontario Blue over Elko Gray P-2525-C
Chadron Red W-YG Shoshone Red over Sandusky
Shoshone Red W-YH Beige P-2526-C
Elko Gray W-YI Velvet Black over Safford
Azore Green W-YJ Cream P-2527-C
Cadet Gray W-YK Velvet Black over Chadron Red P-2528-C
Vienna Blue W-YL Nocturne Blue over Vienna Blue P-2564-C
Vista Green W-YM Lance Green over Azore Green P-2565-C
Mesa Tan W-YS Azore Green over Lance Green P-2566-C
Azore Green over Lance Green P-2518-C Sandusky Beige over Shoshone
Lance Green over Azore Green P-2519-C Red P-2567-C
Ontario Blue over Safford Elko Gray over Alberta Blue P-2568-C
Cream P-2521-C Two-tones not available on Champion Custom models.
Nocturne Blue over Vienna Blue P-2522-C

Champion
Out ahead in styling now ... Out ahead in future resale value.
One of the lowest priced cars in America!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1958 (Coupe
continued to 1961 in Hawk series). Coupes & HT Sedans Wagons
Percentage of divisions sales volume: 62.77%. Wheelbase 120.5" 116.5" 116.5"
Primary competition: Chevrolet Two-Ten, Ford Custom- Length 202.2" 198.6" 195.6"
line, and Plymouth Savoy. Width 71.0" 69.5" 69.8"
Notable changes: Trim and detail changes. Height 56.3" 59.8" 62.4"
Major standard equipment: Cloth upholstery, rubber Legroom front NA 42.5" 42.5"
floor mats, left front door armrest, drivers sunvisor, Legroom rear NA 40.0" 40.0"
and 6.40 15 BSW tires. DeLuxe adds: Full floor rub- Headroom front NA 36.0" 36.0"
ber mat, deluxe steering wheel, front and rear armrests, Headroom rear NA 34.5" 34.5"
dual sunvisors, automatic dome light switch, trunk mat, Cargo capacity (cu. ft.) NA NA 64.0
front and rear window stainless trim, and rear quarter Fuel capacity (gals.) 18.0 18.0 18.0
panel stainless trim. Regal adds: Wool cloth upholstery,
rear seat center armrests, color-keyed rubber full floor
carpeting, and stainless steel side window moldings.
Starliner adds: Nylon and vinyl upholstery. Conestoga
wagons add: Vinyl upholstery, color-keyed rubber floor
mats, and 6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Sedan, 6-p. 15G-F1 $1,758 +1.33% 2705 2,653 -33.39%
Champion Custom 4-Door Sedan, 6-p. 15G-W1 $1,801 +1.92% 2735 2,860 -47.96%
Champion DeLuxe 2-Door Starlight Coupe, 5-p. 15G-C3 $1,972 +5.57% 2740 7,042 -25.26%
Champion DeLuxe 2-Door Sedan, 6-p. 15G-F3 $1,875 +2.40% 2730 4,449 -41.18%
Champion DeLuxe 4-Door Sedan, 6-p. 15G-W3 $1,918 +2.95% 2765 9,668 -43.73%
Champion DeLuxe 2-Door Conestoga Wagon, 6-p. 15G-D3 $2,187 NEW 2930 3,910 NEW
 617 1954 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Regal 2-Door Starlight Coupe, 5-p. 15G-C5 $2,080 +6.39% 2750 5,125 -68.10%
Champion Regal 2-Door Sedan, 6-p. 15G-F5 $1,983 +3.44% 2745 1,066 -64.08%
Champion Regal 2-Door Starliner Hardtop, 5-p. 15G-K5 $2,241 +5.91% 2825 4,302 -67.05%
Champion Regal 4-Door Sedan, 6-p. 15G-W5 $2,026 +3.95% 2780 7,286 -59.29%
Champion Regal 2-Door Conestoga Wagon, 6-p. 15G-D5 $2,295 NEW 2950 3,074 NEW
TOTALS Avg. price $2,012 +6.53% Production 51,435 -45.07%

Commander
Excitingly advanced style outside ... Luxurious beauty inside.
Powered by the worlds most thrillingly responsive V8 engine!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1953 through 1958
(Coupe continued to 1961 in Hawk series). Coupes & Land
Percentage of divisions sales volume: 37.23%. HT Sedans Cruiser Wagons
Primary competition: Chevrolet Bel Air, Ford Wheelbase 120.5" 116.5" 120.5" 116.5"
Crestline, and Plymouth Belvedere. Length 202.2" 198.6" 202.6" 195.6"
Notable changes: Trim and detail changes. Width 71.0" 69.5" 69.5" 69.8"
Major standard equipment: Cloth upholstery, full Height 56.3" 59.8" 60.0" 62.4"
floor rubber mat, deluxe steering wheel, front and Legroom front NA 42.5" 42.5" 42.5"
rear armrests, dual sunvisors, automatic dome light Legroom rear NA 40.0" 42.0" 40.0"
switch, automatic courtesy lights, rear quarter Headroom front NA 36.0" 36.0" 36.0"
panel stainless trim, and 7.10 15 BSW tires. Headroom rear NA 34.5" 34.5" 34.5"
Regal adds: Nylon upholstery, rear seat center Cargo capacity (cu. ft.) NA NA NA 64.0
armrests, color-keyed rubber full-floor carpeting, Fuel capacity (gals.) 18.0 18.0 18.0 18.0
and stainless steel side window moldings. Starliner
adds: Nylon and vinyl upholstery. Land Cruiser 1
adds: Broadcloth upholstery, full floor carpeting,
and luggage compartment carpet and light. Con-
9
estoga wagons add: Two-tone vinyl upholstery and
color-keyed rubber floor mats.
5
4
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander DeLuxe 2-Door Starlight Coupe, 5-p. 5H-C3 $2,233 +4.98% 3085 2,868 -53.03%
Commander DeLuxe 2-Door Sedan, 6-p. 5H-F3 $2,136 +2.25% 3075 1,086 -54.20%
Commander DeLuxe 4-Door Sedan, 6-p. 5H-W3 $2,179 +2.73% 3105 4,615 -54.15%
Commander DeLuxe 2-Door Conestoga Wagon, 6-p. 5H-D3 $2,448 NEW 3265 1,912 NEW
Commander Regal 2-Door Starlight Coupe, 5-p. 5H-C5 $2,341 +5.78% 3095 3,151 -78.64%
Commander Regal 2-Door Starliner Hardtop, 5-p. 5H-K2 $2,502 +5.39% 3175 5,040 -73.80%
Commander Regal 4-Door Sedan, 6-p. 5H-W5 $2,287 +3.58% 3120 2,571 -65.51%
Commander Regal 2-Door Conestoga Wagon, 6-p. 5H-D5 $2,556 NEW 3265 2,878 NEW
Commander Land Cruiser 4-Door Sedan, 6-p. 5H-Y5 $2,438 +5.27% 3180 6,383 -60.06%
TOTALS Avg. price $2,347 +6.34% Production 30,504 -59.84%
1954 Willys 618

WILLYS
More power to you from Aero Willys! The new 1954 Aero Willys with 27% more power!

More power for the Aero series came in the form of hinges were finally moved inside, eliminating the former
a Kaiser-designed 226.2 CID 6-cylinder engine, dubbed models chrome exterior hinges. More luxurious interior
the Super Hurricane. This engine was as dependable and fabrics and colors were used, making the Willys an equal
rugged as the Hurricane Six built by Willys, and had been match for the popular Nash Rambler.
in service for many years. But, placed in the lightweight The model line was changed slightly with the Falcon
Aero, it provided vastly improved performance, while re- Super DeLuxe trim level being discontinued. At the top of
taining good fuel economy. There is some speculation that the line, a new Eagle Custom hardtop was introduced, of-
a few Aeros were built with the supercharged version of the fering the same features as the Eagle hardtop, but adding a
Kaiser engine, but they would have most likely been only Continental style rear tire carrier, apparently in an attempt
prototypes, and not for public sale. to keep up with the Nash Rambler Country Club.
Several styling tweaks were seen for the new model Production declined drastically this year, but the fac-
year, with an eye toward keeping the styling modern. A tory was kept busy with Kaiser production being moved
one-piece curved windshield was introduced for all trim from Willow Run, Michigan, to the Willys assembly plant
levels this year, and all models received a one-piece wrap- in Toledo, Ohio. Kaiser had sold the Willow Run plant to
around rear window. Slightly larger taillamps were used at General Motors, providing Kaiser-Willys with some much-
the back, along with new bezel and trim design. Trunk lid needed cash. But it became clear that the end was nearing.

Aero Eagle Custom 2-Door Hardtop

Aero

Aero Ace DeLuxe 2-Door Sedan,

4-Door Sedan in inset

Model year production: 7,867, down 81.05% from 1953. Serial number identification: Ten to eleven-digit code on
Domestic market share: 0.16% (17th place). plate located on left front door hinge pillar. First digit is se-
Base price range: $1,737 to $2,411. ries code, 6 = Aero. Second and third digits denote year: 54
Willys average base price: $2,000, up 6.39%. = 1954. Fourth through sixth digits are body style codes
Introduction date: March 1954. from series model number chart. Remaining digits are se-
Assembly plants: Toledo, OH. quential serial numbers as follow in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Lark 2-door KA3 5001 11482
Lark 4-door KB3 5001 11482
Ace 2-door MA2 5001 11482
 619 1954 Willys
Ace 4-door MB2 5001 11482
Ace 226 2-door MA1 10001 11498
Ace 226 4-door MB1 10001 11498
Eagle 2-door MC3 5001 11482
Eagle 226 2-door MC2 10001 11498
Eagle Custom 226 2-door MC1 10001 11498

Powertrains
Compression Aero Ace Aero Eagle
Engine Ratio Gross HP Transmission Aero Lark & Eagle Custom
161 CID Hurricane, 7.6:1 90 3-speed manual S S -
1-bbl., F-head, 6-cyl. Overdrive $86 $86 -
Dual-Range Hydra-
Matic automatic $179 $179 -
226.2 CID Super Hurricane, 7.3:1 115 3-speed manual - $55 S
1-bbl., L-head, 6-cyl. Overdrive - $141 $86
Dual-Range Hydra-
Matic automatic - $234 $179

Major Options Paint Colors

Eagle Code
Lark Ace Eagle Custom Raven Black 21
Heater and defroster $63 $63 $63 $63 Granada Green Metallic 31
Radio $71 $71 $71 $71 Gulf Blue Metallic 32
Directional signals $17 $17 $17 $17 Coral Rust Metallic 33
Fender skirts $25 $25 $25 $25 Gale Gray Metallic 34
Continental spare tire carrier $150 $150 $150 S Beryl Green 35
Full wheel covers $16 S S S Bristol Red 36
Arctic White over Gulf Blue Metallic 37
White sidewall tires $18 $18 $18
Options common to most models. (S = Standard equipment) Items
$18
Coronado Sand over Granada Green Metallic
Raven Black over Bristol Red
38
39
1
may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide. Gale Gray Metallic over Arctic White 40 9
Coronado Sand over Coral Rust Metallic
Coronado Sand over Bristol Red
41
42 5
Coronado Sand over Beryl Green
Granada Green Metallic over Coronado Sand
43
44 4
Coral Rust Metallic over Coronado Sand 45
Bristol Red over Coronado Sand 46
Beryl Green over Coronado Sand 47
Arctic White over Gale Gray Metallic 48
Gulf Blue Metallic over Arctic White 49
Raven Black over Arctic White 50
Two-tone paint combinations available for $17 extra.

Aero
Airliner luxury on the highway!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 108.0"
Percentage of divisions sales volume: 100.00%.
Length 180.8"*
Primary competition: Henry J, and Nash Rambler. Width 72.0"
Notable changes: Minor trim and detail changes. Height 60.0"
Major standard equipment: Cloth upholstery, rubber floor mats, two- Legroom front 42.5"
1954 Willys 620

spoke steering wheel, black rubber window surrounds, one-piece Measurements (cont.)
curved windshield, one-piece wraparound rear window, full-length
Legroom rear 36.3"
body side molding, hood ornament, small hubcaps, and 5.90 15
Headroom front 35.5"
BSW tires. Ace adds: Two-tone fabric upholstery, front and rear arm- Headroom rear 34.5"
rests, dual sun visors, dome light, locking glove box, stainless steel Cargo capacity (cu. ft.) 24.0
window trim, and 6.40 15 BSW tires. Eagle adds: Cloth and vinyl Fuel capacity (gals.) 18.0
interior upholstery, additional chrome interior trim, cigar lighter,
*Eagle Custom is 189.8".
chrome C-pillar trim, and full wheel covers. Eagle Custom adds: Con-
tinental-style rear tire carrier.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Aero Lark DeLuxe 2-Door Sedan, 5-p. 654-KA3 $1,737 +5.53% 2623 1,482 -81.94%
Aero Lark DeLuxe 4-Door Sedan, 5-p. 654-KB3 $1,823 +5.25% 2661 1,370 -82.19%
Aero Ace Custom 2-Door Sedan, 5-p. 654-MA21 $1,892 -3.62% 2682 1,991 -59.84%
Aero Ace Custom 4-Door Sedan, 5-p. 654-MB22 $1,968 -3.43% 2709 1,781 -76.17%
Aero Eagle 2-Door Hardtop, 5-p. 654-MC33 $2,167 +0.46% 2778 744 -89.40%
Aero Eagle Custom 2-Door Hardtop, 5-p. 654-MC2 $2,411 NEW 2904 499 NEW
TOTALS Avg. Price $2,000 +6.39% Production 7,867 -81.05%
1. When ordered with Super Hurricane engine, model number was 654-MA1. 2. When ordered with Super Hurricane engine, model number was 654-MB1. 3. When
ordered with Super Hurricane engine, model number was 654-MC1.
 1955
What a year 1955 turned out to be! Nearly every brand plate. Meanwhile, Nash quickly rebadged Ramblers and
of car had new or greatly updated styling, all-new interi- Metropolitans to sell at Hudson dealerships, providing a
ors, trim and colors, and powerful new engines. As was full line of similar cars for both dealer organizations. By the
often true, General Motors dominated styling advances, end of the year, Hudson was one of the four brands with a
closely followed by Chryslers new Forward Look. Ford, sales decline, and it was seen as a signal that the fate for the
typically not as conservative in styling as Chrysler, this year Hudson nameplate was sealed.
wound up being the most conservatively styled of the Big Chrysler Corporation set out to win over consumers
Three. with all-new cars in all of its brands, with a single market-
Two new body types were introduced to the market ing phrase linking all of them, The Forward Look. All
this year, and both came from General Motors: the 4-door cars had a very modern appearance that suggested motion
hardtop in the C-body Buick and Cadillac lines, and the while standing still, with long, low body lines, tailfins and
2-door hardtop wagon marketed as the Chevrolet Nomad sleek rooflines. Another newsmaker for 1955 was the new
and Pontiac Safari. The last makes to receive modern V8 Imperial division created when the entire Imperial line of
powerplants finally did so in 1955 when Chevrolet added cars was pulled out of the Chrysler lineup. Chrysler now
optional V8 power to its entire lineup, including the offered a brand that matched rival General Motors in every
Corvette, as did Plymouth and Pontiac. In fact, Pontiac price level Chevrolet to Plymouth, Pontiac to Dodge,
made the biggest change, going from an inline six-cylinder Oldsmobile to DeSoto, Buick to Chrysler, and Cadillac to
or inline eight-cylinder choice to a standard V8 engine in Imperial. Topping off the new line of cars was the new
every model. When the model year was over, production Chrysler 300, the most powerful production car of 1955, 1
was up nearly 50 percent over 1954, and the industry had
its best model year in history, with more than 7,118,000 au-
the first in a line of luxury sport, high performance
Chryslers, and a true forerunner of the muscle car. Other
9
tomobiles produced. In fact, of the nineteen brands on the new features for Chrysler included dash-mounted lever 5
market for 1955, only four saw sales decrease this year, and
two of those, Kaiser and Willys, would be out of the auto-
control for cars equipped with Powerflite automatic trans-
missions and the availability of dealer-installed seat belts.
5
motive business by years end. Milestones for the year included the introduction of a V8
One-year-old American Motors Corporation moved engine for Plymouth, assembly of the nine millionth Ply-
quickly to consolidate and benefit from the economies of mouth, and assembly of the seven millionth Dodge auto-
scale created by the merger. All production was now done mobile.
at former Nash assembly plants, as the new Hudsons were Ford made a big splash, which surprised no one, with
built on the more modern Nash platforms, with unitized the introduction of the two-seat Thunderbird on October
bodies that were far more solid and quiet than almost any- 22, 1954, eight months after the public had first seen a pro-
thing else on the market. Styling was differentiated for each totype. Intended as a competitor to the Chevrolet Corvette,
make, with the main differences being in the front-end the Thunderbird turned out to be far more popular due to
treatments and trim, both inside and out. Nothing could its more luxurious comfort and appearance, sporting Eu-
hide the fact that they were very similar cars. Hudson also ropean nature, and powerful Ford V8 engine. The regular
continued to use their famous Twin-H power 6-cylinder Ford and Mercury lines were completely redesigned, while
engines, keeping some unique qualities alive for the name- the Lincoln would have to wait another year for a styling

621
1955 622
update. On April 15, 1955, Ford officially separated the and all-new trucks arrived from Chevy and GMC. For
Lincoln and Mercury brands, establishing two new divi- Dodge trucks, engineers introduced a greatly revised cab
sions. with a Pilot-House or Full-Circle wraparound wind-
This year brought all-new styling for General Motors shield and a cab-wide rear window for even better visibil-
bread and butter lines, the Chevrolet and Pontiac A-body ity. Dodge trucks were offered with a higher level of cab
cars. In addition to new styling, all-new engineering fea- interior trim and exterior ornamentation than any previ-
tures included new chassis and suspensions, and Chevro- ously offered Dodge pickup. As more urbanites were see-
lets first small-block V8 engine, along with Pontiacs first ing the pickup truck as a useful second vehicle, more and
high-compression V8 engine. As previously mentioned, more car features and styling were finding their way onto
Buick and Oldsmobile offered the industrys first four-door light-duty trucks. Some of these new features included
pillarless hardtop sedans. Milestones for the year included two-tone paint schemes and bright new upholstery colors.
the 50 millionth GM car being produced on November 23, Chevrolet and GMC trucks were all new at mid-year
1954, a gold 1955 Chevrolet Bel Air 2-Door Hardtop. Also as well, with the Chevys being advertised as the Task-
notable was the selection of a Chevrolet Bel Air Convert- Force pickup. Their styling hallmarks included the light-
ible as the official pace car of the Indianapolis 500 race. duty truck industrys first wraparound windshield, which
News from Toledo, Ohio, saw the passing of Kaiser Chevrolet advertising called a Sweep-Sight Windshield.
and Willys automobiles. But it did not mean the end of the Other interesting styling innovations included shrouded
corporation, as its popular Jeep products became the main- headlights in visored fenders, a classic egg crate grille,
stay of production. And, although it was the last year for running boards concealed behind the cab doors and an op-
Willys and Kaiser automobile production in the U.S., both tional full view (wraparound) rear window. New features
the Kaiser Manhattan and Willys Aero would find renewed for driver convenience and ease of operation included power
life and continued production in South America after body steering, power brakes, overdrive for half-ton pickups, key-
dies were sold to other companies. turn ignition starting, tubeless tires, a 12-volt electrical sys-
At the newly created Studebaker-Packard Corpora- tem and a four speed automatic transmission on Series 3000
tion, Packard stylist Richard Teague, a well-known design pickups. As with Dodge, the new Chevrolet and GMC,
engineer, reworked the old 1951 bodies into the beautiful were the most well equipped truck offerings to date. How-
1955 Packards. It was very hard to tell that they were not ever, GM took it a step further, introducing stylish pick-
all-new cars. Even under the skin were new features, in- ups with bedsides that continued the lines of the cab onto
cluding a new and improved automatic transmission, the bedsides without having separate rear fenders, much in
known as Twin Ultramatic, and all-new Torsion-Level sus- the way a car has a continuous styling line front to back.
pension, which improved handling and ride comfort. The new design came in the form of the Chevrolet Cameo
Studebaker, having just come off a complete makeover in and GMC Suburban pickups. While not produced in high
1953, was content with restyled front end, grille and trim volume, they began a trend that would have great impact
changes to keep up with the fast changing market. Sales and on the truck industry.
profits for the company continued to slide as the rest of De-
troit had all-new models and new V8 engines on many
cars. Studebaker trucks had mainly mechanical changes for 1955 Overview and Changes
1955. To distinguish a 55 from a 54, look for a much
longer STUDEBAKER emblem stretching across the
from Prior Year
front. Also, the rear window was enlarged on the 1955 mod- Total industry production: 7,125,093, up 47.44%.
els. The hood ornament had an 8 on trucks equipped Number of manufacturers for model year: 19, no
with a V-8 engine and an S on those with a six cylinder change.
engine, similar to those on Studebaker cars. Number of models and body types offered: 225, down
Ford trucks continued with some mechanical and from 229.
minor trim changes, as did International and Willys trucks. Industry average base price: $2,573, down 6.26%.
Dodge and the Chevrolet/GMC trucks began the year as Industry base price range: $1,457 for the Nash/Hud-
carryover 1954 models, with only revised grilles or other son Rambler Deluxe 2-Door, 3-passenger Business
trim changes to distinguish them from earlier models. But Sedan, to $7,095 for the Imperial Crown Imperial 4-
at mid-year, some major upgrades were made to the Dodge, Door, 8-passenger Limousine.
 623 1955 Buick

BUICK
Thrill of the Year! When better automobiles are built Buick will build them.

Buick, along with its corporate cousin Oldsmobile, ditional chrome covering the area behind the rear wheel
became automotive trendsetters this year with the intro- opening and under the Sweepspear. Around the back,
duction of the first 4-Door Hardtops. The major attraction there were new rear quarters leading in to what could now
to this body style was the elimination of door frames, cre- truly be called a fin, with taillamps and backup lights
ating an open-air feel with all the windows lowered, just as mounted in a chrome unit running vertically on the trail-
the 2-Door Hardtop did several years earlier. Plus, the look ing edge of the fender. All models carried series identifica-
was sportier, and more pleasing to the eye, as it did away tion on the rear quarter panel (rear doors on 4-Doors), and
with the bulky center pillars. Initially, only the B-Body on the grille emblem.
GM cars offered the body style, but by the 1956 model Under the hood, increased compression ratios pro-
year, a 4-Door Hardtop would be available from every GM vided increased horsepower from the Fireball V8s. Where
car division, as well as nearly every competitor. the power met the road, tubeless tires were now standard
As if the new body style wasnt enough, a restyling equipment on all Buicks. Other engineering improvements
was created for the new year. It began with a textured, elon- included a revised Dynaflow with movable stator blades
gated oval shaped grille, with the traditional over-arching that allowed faster starts and improved passing capability.
Buick hood bar, and a front bumper with two large pointed Inside, new fabrics and colors were found. The Spe-
bumper guards. A grille ornament was centered in the new cial and Century continued using twin round gauge pods
grille, which marked the first time since World War II that on the instrument panel, with the Century using a round
the vertical grille bars were not used. Parking lamps were version of the Red-Liner speedometer with trip mileage
mounted several inches below the headlights; on Road- indicator. This was optional for the Special. Super and
masters they were still mounted under the headlights, but Roadmaster instrument panels sported the horizontal ver-
in a somewhat smaller surround. Also, C-bodied Super and sion of the Red-Liner speedometer mounted above the
Roadmasters were identified by slightly more rounded con- other gauges. As a final note, there is evidence of approx-
tours and the use of a vertical front door pillar at the vent imately 270 Century 2-Door Sedans having been built, al-
window, rather than the forward tapering style applied to though they are not featured in sales literature nor men- 1
B-bodied cars. Body sides were given a rework towards the
rear quarters, but the Sweepspear returned in about the
tioned in industry references of the period. These were
quite possibly specially built for stock car racing or for use
9
same location as last year. On Roadmasters, there was ad- by law enforcement. 5
5

Century 4-Door Riviera Hardtop

Roadmaster 4-Door Sedan interior

Super 2-Door Riviera Hardtop Special 4-Door Riviera Hardtop

1955 Buick 624

Model year production: 737,035, up 66.41% from 1954. identifies the year (B = 1955), 3rd digit indicates assembly
Domestic market share: 10.34% (3rd place). plant code from above, followed by 6-digit sequential num-
Base price range: $2,233 to $3,562. ber by assembly plant Flint, #B1001001 to #B1244927;
Buick average base price: $2,833, down 3.42%. Southgate, #B2001001 to #B2087498; Linden, #B3001001
Introduction date: November 1954. to #B3093179; Fairfax, #B4001001 to #B4094934; Wilm-
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, ington, #B5001001 to #B5068057; Atlanta, #B6001001 to
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); #B6070979; Framingham, #B7001001 to #B7037771; Ar-
Atlanta, GA (6); Framingham, MA (7); and Arlington, TX lington, #B8001001 to #B8049469. Style number can be
(8). found on body identification plate. An X after the style
Serial number identification: Nine digit code in which 1st number denotes power windows.
digit indicates series (e.g., 4 = Series 40 Special), 2nd digit

Powertrains
Compression Century & Roadmaster &
Engine Ratio Gross HP Transmission Special Super Skylark
264 CID Fireball 2-bbl., 8.4:1 188 3-speed manual S - -
valve-in-head, 8-cyl. Variable Pitch Dynaflow Drive $193 - -
322 CID Fireball, 4-bbl., V8 9.1:1 236
3-speed manual - S -
Variable Pitch Dynaflow Drive - $193 S

Major Options Paint Colors

Special Century Super Roadmaster Code
Weather-Warden venti-heater $595 $595 $595 $595 Carlsbad Black AAA
Buick Air conditioner* $403 $403 $403 $403 Dover White BBB
Power brakes $48 $48 $48 S Cameo Beige CCC
Power steering $108 $108 S S Windsor Gray Metallic DDD
Power windows $ $ $ $ Temple Gray EEE
Power front seat adjustment $42 $42 $42 $42 Colonial Blue Metallic FFF
Sonomatic AM radio $97 $97 $97 $97 Victoria Blue Metallic GGG
Selectronic AM radio $120 $120 $120 $120 Cascade Blue HHH
Easy-Eye tinted glass $38 $38 $38 $38 Stafford Blue Metallic KKK
Outside LH rear view mirror $ $ $ S Belfast Green Metallic LLL
Full wheel covers $20 $20 $20 S Willow Green MMM
15" 6" chrome wire spoke Galway Green NNN
wheels - $325 $325 $325 Cadet Blue Metallic PPP

*Not available on convertibles or Special 2-Door Sedan. Standard on all Convertibles ex- Titian Red Metallic RRR
cept Special. Cherokee Red SSS
Gulf Turquoise TTT
Options common to most models. (= Not Available; S = Standard equipment)
Items may be standard equipment, optional at different pricing, or unavailable
Condor Yellow UUU
on certain models. This chart is only a guide. Spruce Green Metallic WWW
Nile Green Metallic XXX
Mist Green YYY
Carlsbad Black top over Windsor Gray Metallic
center with Dover White below molding ADB
Dover White top over Willow Green center
with Belfast Green Metallic below molding BML
Temple Gray top over Stafford Blue Metallic
center with Cascade Blue below molding EKH
Carlsbad Black top over Cherokee Red center
with Cameo Beige below molding ASC
Two-tone combinations available at extra cost. First letter indicates
upper body color and next two letters indicate lower body color. Ex-
ample: BNN is Dover White over Galway Green. Tri-tone paint com-
binations are included in the list above.
 625 1955 Buick

Special
The Special Buick life, lift and luxury at lowest cost.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 51.73%.
Length 206.7"
Primary competition: Dodge Royal, Hudson Wasp, Kaiser Manhattan, Width 76.2"
Mercury Monterey, Nash Statesman, Oldsmobile 88, Pontiac Star Height 60.5"
Chief, and Studebaker President. Legroom front 42.3"
Notable changes: Restyled front and rear. Legroom rear 41.8"
Major standard equipment: Cordaveen upholstery, front and rear side Headroom front 35.6"
armrests, full floor covering, sliding sun shades, 3 Ventiports per side, Headroom rear 34.0"
Sweepspear stainless bodyside trim, front and rear bumper guards, Cargo capacity (cu. ft.) NA
and 7.10 15, 4-ply tires. Convertible adds: Power convertible top. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedan, 6-p., Model 48 4411 $2,233 +1.18% 3715 61,879 +48.90%
Special 2-Door Riviera Hardtop, 6-p., Model 46R 4437 $2,332 +1.17% 3720 155,818 +118.89%
Special 2-Door Convertible, 6-p., Model 46C 4467 $2,590 +1.05% 3825 10,009 +63.15%
Special 4-Door Sedan, 6-p., Model 41 4469 $2,291 +1.15% 3745 84,182 +19.65%
Special 4-Door Riviera Hardtop, 6-p., Model 43 4439 $2,409 NEW 3820 66,409 NEW
Special 4-Door Estate Wagon, 6-p., Model 49 4481 $2,974 -5.98% 3940 2,952 +78.91%
TOTALS Avg. price $2,472 -1.16% Production 381,249 +99.73%

Century
Buick Century ... for those who want
spectacular performance at truly modest price. 1
9
Nameplate year of origin: 1935. Measurements
Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
5
Percentage of divisions sales volume: 21.51%.
Primary competition: Chrysler Windsor Deluxe, DeSoto Firedome,
Length
Width
206.7"
76.2"
5
Hudson Hornet, Mercury Montclair, Oldsmobile Super 88, and Height 60.5"
Packard Clipper. Legroom front 42.3"
Notable changes: Restyled front and rear. Legroom rear 41.8"
Major standard equipment: Cloth and Cordaveen interior trim with Headroom front 35.6"
metallic quilted door panel inserts, full carpeting, Sweepspear stain- Headroom rear 34.0"
less bodyside trim, front and rear bumper guards, 4 Ventiports on front Cargo capacity (cu. ft.) NA
fenders, and 7.60 15, 4-ply tires. Convertible adds: Leather interior Fuel capacity (gals.) 19.0
trim and power convertible top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 2-Door Riviera Hardtop, 6-p., Model 66R 4637 $2,601 +2.64% 3805 80,338 +75.76%
Century 2-Door Convertible, 6-p., Model 66C 4667X $2,991 +0.94% 3950 5,588 +100.29%
Century 4-Door Sedan, 6-p., Model 61 4669 $2,548 +1.11% 3825 13,269 -58.43%
1955 Buick 626
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 4-Door Riviera Hardtop, 6-p., Model 63D 4639 $2,733 NEW 3900 55,088 NEW
Century 4-Door Estate Wagon, 6-p., Model 69 4681 $3,175 -8.50% 3995 4,243 +171.47%
TOTALS Avg. price $2,810 -2.16% Production 158,526 +93.37%

Super
Superbly spacious and a superlative buy is the Buick Super.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 17.97%.
Length 216.0"
Primary competition: Chrysler Windsor Deluxe, DeSoto Firedome, Hud- Width 80.0"
son Hornet, Mercury Montclair, Oldsmobile Super 88, and Packard Height 62.4"
Clipper. Legroom front 43.2"
Notable changes: Restyled. Legroom rear 45.1"
Major standard equipment: Nylon and Cordaveen interior trim, full car- Headroom front 36.6"
peting, electric clock, Sweepspear stainless bodyside trim, 4 Ventiports Headroom rear 35.2"
on front fenders, and 7.60 15, 4-ply tires. Convertible adds: Leather Cargo capacity (cu. ft.) NA
interior trim and power convertible top, front seat, and windows. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $2,831 +7.81% 4075 85,656 +16.49%
Super 2-Door Convertible, 6-p., Model 56C 4567X $3,225 +8.81% 4280 3,527 +5.50%
Super 4-Door Riviera Sedan, 6-p., Model 52 4569 $2,876 +6.09% 4140 43,280 +3.65%
TOTALS Avg. price $2,977 +7.60% Production 132,463 +11.66%

Roadmaster
From meticulous engineering and master craftsmanship comes the
finest worth in the fine-car field ... Roadmaster, custom built by Buick.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 8.75%.
Length 216.0"
Primary competition: Chrysler New Yorker, Lincoln Custom, and Packard Width 80.0"
400. Height 62.6"
Notable changes: Restyled. Legroom front 43.6"
Major standard equipment: Nylon brocade and leather upholstery choices Legroom rear 45.6"
with double depth Foamtex cushions, full carpeting, rear seat center arm- Headroom front 35.9"
rests on Sedan, electric clock, Sweepspear stainless bodyside trim, 4 Ven- Headroom rear 35.1"
tiports on each front fender, power steering, power brakes, custom wheel Cargo capacity (cu. ft.) NA
covers, and 8.00 15, 4-ply tires. Convertible adds: Leather interior trim, Fuel capacity (gals.) 19.0
power windows, power front seat and power convertible top.
 627 1955 Cadillac

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p., Model
76R 4737 $3,453 +2.37% 4270 28,071 +37.58%
Roadmaster 2-Door Convertible, 6-p., Model 76C 4767X $3,552 +0.88% 4415 4,739 +43.39%
Roadmaster 4-Door Riviera Sedan, 6-p., Model 72 4719 $3,349 +2.45% 4300 31,717 +18.07%
TOTALS Avg. price $3,451 +1.88% Production 64,527 +27.60%

CADILLAC
Again ... New Motor Car Beauty and Luxury that Sets the Standard for the World!

Cadillac made few major changes internally or exter- Eldorados new fins were definitely slim, pointed and at-
nally for the new season. Yet, despite slightly higher aver- tention getting. Canted slightly to the rear, they gave a
age prices in a market with list prices trending downward, longer, lower and very modern appearance to the already
General Motors luxury division would still manage to low convertible lines. The fins were further accentuated by
break a model year production record. Overall frontal ap- a lower, sloped deck lid design. Taillight and backup lights
pearance remained the same as in 1954, with parking lights were mounted in a chrome twin pod unit midway up the
returning to a position in the grille extensions, just under quarter panel and near the base of the fin, which aligned
the eye-browed headlights. The egg-crate grille was revised with a fender bubble that tapered forward to a point just
to have slightly larger spacing. Along the bodysides, the above the rear wheel opening. Dual exhaust outlets con-
imitation air intake on the rear quarter panel of previous tinued in the enlarged rear bumper tips. Eldorado also
years was replaced with a shortened version extending ver- gained a large trim piece atop the door at the beltline, but
tically halfway down the leading edge of the rear quarter, lost its rear wheel fender skirts, thereby gaining a sportier 1
and then a stainless trim strip ran forward across the top of flair.
the front wheel opening to end at the aforementioned grille Under the hood, horsepower was reaching its maxi- 9
extensions. This applied to all models except on the Series
75 Fleetwood, which retained the air intake trim of 1954
mum potential from the original 331 CID V8, which was
pumped up 20 horsepower to 250 in standard trim and
5
models. Sedans received a slimmer center post and a revised another 20 in Power pack form, creating 270 horsepower 5
curved rear roofline that mimicked the Hardtops Floren- total. The Power pack featured two 4-barrel Rochester
tine design, which was new in 1954. Series 60 Special 4GC carburetors and was standard on the Eldorado, but
sedans were distinguished by their twelve vertical rear quar- optional on all other models.
ter louvers, up four pieces from prior years. Other changes for the year included a switch from
The style leader of the Cadillac line, the Eldorado, green tinted E-Z-Eye glass to a gray tint. Interior changes
got some important touchups for 1955. Most important amounted to detail updates. Leather padded dashboards
was the next generation of a true tailfin design. While not topped off the slightly revised instrument panel.
necessarily taller or bigger than the regular Cadillac line, the
1955 Cadillac 628

Series 60 Special interior

Eldorado 2-Door Convertible Series 75 Fleetwood 4-Door Limousine

Series 62 2-Door Convertible Series 62 2-Door Coupe deVille Hardtop

Model year production: 138,399, up 46.25% from 1954. engine number (used as serial number). For all cars the
Domestic market share: 1.94% (10th place). number is stamped on front right side of the crankcase
Base price range: $3,882 to $6,402. above the water pump. Series motors numbered as follows:
Cadillac average base price: $5,027, up 3.59%. 62 5562000000 and up; 60 Special 5560000000 and
Introduction date: November 1954. up; 75 5575000000 and up. Ending engine number for
Assembly plants: Detroit, MI (1). all series 147078.
Engine and serial number identification: Ten-digit code for

Powertrains
Compression Series 62, 60 Special
Engine Ratio Gross HP Transmission & 75 Fleetwood Eldorado
331 CID, 4-bbl., V8 9.0:1 250 Dual-Range Hydra-Matic S -
331 CID, Dual 4-bbl., V8 9.0:1 270 Dual-Range Hydra-Matic $ S

Major Options
62 Eldorado 60 Special 75 Fleetwood
Air conditioning $620 $620 $620 $620
Automatic heating system $129 S $129 $129
Pushbutton radio $99 - $99 $99
Signal seeking radio $132 S $132 $132
Power windows $108* S S S
Power 2-way front seat $54* S S S
Power brakes $48 S $48 $48
Power steering S S S S
Autronic Eye headlight
dimmer $55 S $55 $55
Windshield washers S S S S
White sidewall tires $49 S $49 $49
*Standard on Series 62 Convertible and Coupe de Ville.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different
pricing, or unavailable on certain body styles. This chart is only a guide.
 629 1955 Cadillac

Paint Colors
Code Code Code
Black 10 Celadon Green Metallic 32 Wedgewood Green Light 80
Alabaster Gray 12 Arlington Green Metallic 34 Wedgewood Green Dark Metallic 82
Ascot Gray Metallic 14 Cape Ivory 40 Goddess Gold 84
Atlantic Gray Metallic 16 Pecos Beige 42 Alpine White 90
Ruskin Blue 20 Tangier Tan Metallic 44 Silver Metallic 92
Azure Blue 22 Cocoabar Metallic 46 Two-tone combinations: First two numbers indicate
Dresden Blue Metallic 24 Pacific Coral 50 lower body color and last two numbers indicate upper
Cobalt Blue Metallic 26 Mandan Red 52 body color. Example: 3034 is Arlington Green Metal-
Mist Green 30 Deep Cherry Metallic 54 lic over Mist Green.

Series 62
Setting new standards of luxury and comfort and graciousness.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1954 through 1956.
Percentage of divisions sales volume: 82.54%. 2-Door 4-Door
Primary competition: Imperial, Lincoln Capri, and Packard Series 400. Wheelbase 129.0" 129.0"
Notable changes: Minor trim and detail changes. Length 223.4" 216.4"
Major standard equipment: Two-tone tufted interior trim with gabar- Width 79.6" 79.6"
dine bolsters and gabardine or nylon inserts, rear seat center armrest, Height NA 62.1"
carpeting, rocker panel moldings, rear fender skirts, small hubcaps and Legroom front 43.2" 43.2"
trim rings, and 8.00 15 BSW tires. Coupe de Ville adds: Leather and Legroom rear 41.4" 41.4"
nylon interior trim and power front seat and windows. Convertible Headroom front 35.8" 35.8"
adds: Power top. Headroom rear 35.6" 35.6"
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
1
Model No. Base FADP LY Wt. (lbs.) Production LY 9
Series 62 2-Door Hardtop, 6-p.
Series 62 2-Door Hardtop Coupe de Ville, 6-p.
6237
6237D
$3,882
$4,305
+1.15%
+1.03%
4358
4424
27,879
33,300
+59.67%
+93.94%
5
Series 62 2-Door Convertible, 6-p.
Series 62 4-Door Sedan, 6-p.
6267
6219
$4,448
$3,977
+1.00%
+1.12%
4627
4370
8,150
44,904
+29.16%
+32.68%
5
TOTALS Avg. Price $4,153 +1.07% Production 114,233 +52.75%

Eldorado
More inviting than ever before!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 129.0"
Percentage of divisions sales volume: 2.85%.
Length 223.5"
Primary competition: Packard Caribbean. Width 79.6"
Notable changes: New rear styling, minor trim and detail changes. Height NA
Major standard equipment: Leather interior, color-keyed carpeting, sig- Legroom front 43.2"
nal seeking radio, windshield washers, power front seat adjustment, Legroom rear 40.0"
1955 Cadillac 630

power windows, power convertible top, automatic heating system, LH Measurements (cont.)
outside rear view mirror, and 8.20 15 WSW tires.
Headroom front 35.5"
Headroom rear 35.1"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado 2-Door Convertible, 6-p. 6267S $6,286 +9.55% 4809 3,950 +83.72%
TOTALS Avg. Price $6,286 +9.55% Production 3,950 +83.72%

Series 60 Special
The world famous motor car.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 133.0"
Percentage of divisions sales volume: 13.22%.
Length 227.4"
Primary competition: Imperial. Width 79.6"
Notable changes: Minor trim and detail changes. Height 62.1"
Major standard equipment: Two-tone nylon, all-wool broadcloth or V- Legroom front 43.3"
Crest pattern nylon interior trim, carpeting, power front seat, power Legroom rear 45.8"
windows, extra-wide rear quarter rocker panel moldings, twelve verti- Headroom front 35.8"
cal chrome fender louvers in front of rear wheel opening, rear fender Headroom rear 35.6"
skirts, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $4,728 +0.96% 4540 18,300 +12.96%
TOTALS Avg. Price $4,728 +0.96% Production 18,300 +12.96%

Series 75 Fleetwood
The flagship of the Standard of the World!

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 149.8"
Percentage of divisions sales volume: 1.38%.
Length 237.0"
Primary competition: Imperial Crown Imperial. Width 79.6"
Notable changes: Minor trim and detail changes. Height 63.9"
Major standard equipment: Bedford cord or broadcloth interior trim, Legroom front 43.3"
folding rear seat foot rests, color-keyed carpeting, power front seat, Legroom rear NA
power windows, auxiliary jump seats, full-length lower body trim Headroom front 36.7"
molding, rear fender skirts, hubcaps, and 8.20 15 BSW tires. Imper- Headroom rear 35.2"
ial adds: glass division window. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
 631 1955 Chevrolet

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 8-p. 7523 $6,187 +5.31% 5020 1,075 +20.92%
Series 75 Fleetwood Imperial 4-Door Sedan, 8-p. 7533 $6,402 +5.12% 5113 841 +37.64%
TOTALS Avg. Price $6,295 +5.22% Production 1,916 +27.73%

CHEVROLET
New Look! New Life (V8 or 6)! New Everything! The New Motoramic Chevrolet!

Facing restyled and redesigned competition, Chevro- emblem and a new dual-finned jet hood ornament.
let managed to pull out all the stops for the biggest changes Bumper ends, front and rear, bumped out to accentuate the
in its history. In one fell swoop, Chevy brought out a brand fender tips. Around back, the trunk height was level with
new powerplant, all-new styling on a new chassis, and a the quarter panel height, and was squared-off to maximize
look that took the division from the conservative mom luggage space. Taillamps and backup lights were mounted
and pop car to the youthful and sporty side. high on the trailing edge of the quarter panels, and a
The most important event for 1955 Chevrolets is ar- chrome bowtie and V emblem below the taillamp in-
guably the introduction of a modern, overhead valve, high- dicated that there was a V8 under the hood.
compression V8 engine. The Turbo-Fire 265 CID V8 Body side trim was simple and tasteful on the high-
made its debut in all models this season. While the basic line Bel Air, with front fender trim beginning off the crease
V8 setup offered adequate power output of 162 horsepower of the hooded headlamp, and extending rearward to the
at 4400 rpm for spirited driving, it would not take long for mid-point of the front doors. Trim for the rear quarter
engineers to build on this fabulous engine, and it would panel began a few inches below and forward of the taillight
soon be the powerplant others strove to beat. Having a bezel, and ran straight forward to a point just short of the 1
basic design lifespan of nearly 50 years is a testament to how
well the engine was originally designed and constructed. To
front end side trim. A vertical louvered piece of trim con-
nected the beltline dip at the rear window to the rear quar-
9
transmit the new power, the transmissions were improved ter trim. Also, the Bel Air featured stainless steel trimmed 5
and rear axle ratios changed to take advantage of the V8
powerplant. Helping to further promote the new V8 power,
front and rear windows, stainless steel beltline trim, C-pil-
lar molding, and side window surround trim. Two-Ten
5
a 1955 Bel Air Convertible was selected as the official pace models lost the C-pillar molding, side window surround
car of the Indianapolis 500 race. Also noteworthy under the trim and the front fender trim. The One-Fifty model did
hood, Chevrolet changed to a 12-volt electrical system not have any of the stainless trim, but was still a pleasing
which allowed better engine performance and the ability to looking car.
power more accessories; however, the 6-cylinder Corvette Interior changes began with a new instrument panel
would continue to use the 6-volt system for one more year. that was described in advertising as an airliner look, with
After more than five years of having to compete with instruments grouped together in a sweeping cluster over
more modern slab-sided designs, Chevy and Pontiac aban- the steering column, balanced with a similar area contain-
doned the last vestiges of a rear fender line. At the same ing the electric clock on the passenger side, and a center-
time, a wraparound windshield made its first appearance mounted glove compartment. Fabrics were more stylish,
on a Chevrolet, and the hood and fenders finally were at and were on a par with some higher-priced cars.
nearly the same height. Other sporty touches included Making its way to showrooms after appearing in a GM
hooded headlights and a smaller rectangular grille, often re- Motorama as an experimental model was the Bel Air
ferred to as Ferrari-like, set directly under the hood open- Nomad 2-Door Station Wagon. Fashioned after the Cor-
ing. Above the new grille were a revised Chevrolet hood vette-based Nomad show car, the production Nomad re-
1955 Chevrolet 632
tained the unique forward sloping B-pillars that would the new V8 powerplant in the Corvette would continue
characterize the Nomad through its brief three-year pro- the momentum for 1955. Unfortunately, with the advent of
duction run. Other distinctive features of the Nomad in- the much more traditionally styled Ford Thunderbird, sales
cluded horizontally sliding rear compartment side windows, went downhill. Styling for the Corvette remained the same
forward slanting tailgate (with seven vertical chrome trim as the original 1953 version, but there were many im-
strips and Nomad script) and rear window styling, and for provements. Color choices expanded also, with new top
the 1955 model year only, a full rear wheel opening cut-out. colors in white and dark green along with last years beige,
The concept would immediately be imitated by Ford, but and interiors of red, yellow, light beige and dark beige now
without nearly the flair and success of the Nomad. offered, depending of course on exterior paint color.
After much-improved sales for 1954, it was hoped that

One-Fifty 2-Door Sedan Two-Ten 4-Door Townsman Station Wagon Bel Air 2-Door Convertible

Bel Air 2-Door Hardtop

Bel Air 2-Door Convertible,

Indianapolis 500 Pace Car

Bel Air Nomad 2-Door Station Wagon

Corvette 2-Door Convertible

Model year production: 1,704,693, up 49.07% from 1954. cated on left front door hinge pillar. First letter(s) designate
Domestic market share: 23.92% (1st place). series and engine, as follows A for One-Fifty 6-cylinder,
Base price range: $1,593 to $2,799. B for Two-Ten 6-cylinder, C for Bel Air 6-cylinder, and E
Chevrolet average base price: $2,015, up 0.64%. for Corvette 6-cylinder. A V in front of the previous letters
Introduction date: October 1954. Nomad introduced January indicates a V8 engine. Next two numbers designate model
31, 1955. year; fourth digit indicates assembly plant from list above,
Assembly plants: Atlanta, GA (A); Baltimore, MD (B); Flint, and remaining digits are consecutive serial number, 001001
MI (F); Janesville, WI ( J); Kansas City, MO (K); Los An- through 256218. Sequential numbering for Corvette is
geles, CA (L); Norwood, OH (N); Oakland, CA (O); St. 001001 through 001700. Example: VA55F001001 is a 1955
Louis, MO (S); Tarrytown, NY (T); and Willow Run, MI One-Fifty with V8 engine built at Flint, MI, serial number
(W). 1001. Body style is determined from plate affixed to firewall.
Serial number identification: Ten or eleven digit code lo-
 633 1955 Chevrolet

Powertrains
Compression One-Fifty, Two-Ten
Engine Ratio Gross HP Transmission & Bel Air Corvette
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 7.5:1 123 3-speed manual S -
Overdrive $108 -
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 7.5:1 136 Powerglide Automatic $178 -
235.5 CID Blue-Flame, 3 1-bbl., 6-cyl. 8.0:1 155 3-speed manual - S
Powerglide Automatic - $178
265 CID Turbo-Fire, 2-bbl., V8 8.0:1 162 3-speed manual $99 -
Overdrive $207 -
Powerglide Automatic $277
265 CID Turbo-Fire, 4-bbl., V8 8.0:1 180 3-speed manual $134 -
Overdrive $242 -
Powerglide Automatic $312 -
265 CID Turbo-Fire, 4-bbl., V8 8.0:1 195 3-speed manual - $135
Powerglide Automatic - $313
Major Options
Two-Ten &
One-Fifty Bel Air Corvette
Air-Flow heater and defroster $91 $91 $91
Air conditioner (V8 only except convertible) $565 $565 -
Directional signals $17 $17 $17
Electric windshield wipers $10 $10 S
Windshield washer $12 $12 $12
Deluxe pushbutton radio $65 $65 -
Signal seeking AM radio $145 $145 $145
Power windows $86 $86 -
Power front seat adjustment - $ -
Power steering $92 $92 -
Power brakes $38 $38 -
Full wheel covers (std. on Bel Air) $18 $18 S
White sidewall tires $27 $27 $27
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un- 1
available on certain models. This chart is only a guide.

Paint Colors
9
Code Code
5
Polo White (Corvette only) 567 India Ivory over Skyline Blue 602
5
Pennant Blue Metallic (Corvette only) 570 Autumn Bronze Metallic over Shoreline Beige 603
Corvette Copper (Corvette only) NA Neptune Green Metallic over Seamist Green 604
Onyx Black (Corvette and regular line) 585 India Ivory over Seamist Green 605
Gypsy Red (Corvette and regular line) 596 Shoreline Beige over Autumn Bronze Metallic 606
Harvest Gold (Corvette and regular line) 630 Glacier Blue Metallic over Shoreline Beige 607
Seamist Green 586 India Ivory over Onyx Black 608
Neptune Green Metallic 587 Glacier Blue Metallic over Skyline Blue 610
Skyline Blue 588 India Ivory over Regal Turquoise Metallic 612
Glacier Blue Metallic 589 Shoreline Beige over Neptune Green Metallic 613
Copper Maroon Metallic 590 Shoreline Beige over Glacier Blue Metallic 614
Shoreline Beige 591 Shoreline Beige over Gypsy Red 615
Autumn Bronze Metallic 592 Regal Turquoise Metallic over India Ivory 616
India Ivory 593 India Ivory over Gypsy Red 617
Shadow Gray Metallic 594 India Ivory over Shadow Gray Metallic 624
Regal Turquoise Metallic 598 Coral 626
Seamist Green over Neptune Green Metallic 599 Shadow Gray Metallic over Coral 627
Skyline Blue over Glacier Blue Metallic 600 Onyx Black over India Ivory 628
Neptune Green Metallic over Shoreline Beige 601 India Ivory over Coral 629
1955 Chevrolet 634
Code Code
India Ivory over Harvest Gold 631 India Ivory over Navajo Tan 684
India Ivory over Cashmere Blue 682 India Ivory over Dusk Rose Metallic 685
Cashmere Blue 683
Two-tone available at $18 extra cost.

One-Fifty
What a wonderful way to go thrifty!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 7.36%. Cars Wagons
Primary competition: Ford Mainline, Hudson/Nash Rambler, and Ply- Wheelbase 115.0" 115.0"
mouth Plaza. Length 195.6" 197.1"
Notable changes: Completely redesigned. Width 74.0" 74.0"
Major standard equipment: Combinations of patterned cloth, gabardine Height 60.5" 60.8"
and vinyl upholstery, black rubber floor mat (rear compartment on Legroom front 43.1" 43.3"
utility sedan), driver-side sun visor, two-spoke steering wheel, small Legroom rear 40.8" 43.1"
hubcaps, and 6.70 15 BSW tires. Wagons add: All-vinyl upholstery Headroom front 35.8" 35.9"
and linoleum covered load floor. Headroom rear 35.4" 35.4"
Cargo capacity (cu. ft.) 20.0* 87.0
Fuel capacity (gals.) 16.0 17.0
*Utility Sedan adds 31 cu. ft. in rear compartment.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
One-Fifty 2-Door Utility Sedan, 3-p. 1512 $1,593 +3.51% 3085 11,196 +3.96%
One-Fifty 2-Door Sedan, 6-p. 1502 $1,685 +3.82% 3110 66,416 +2.41%
One-Fifty 4-Door Sedan, 6-p. 1503 $1,728 +2.86% 3165 29,898 -7.81%
One-Fifty Handyman 2-Door Wagon, 6-p. 1529 $2,030 +0.50% 3290 17,936 -16.20%
TOTALS Avg. price $1,759 +2.54% Production 125,446 -3.10%

Two-Ten
Imagine All this glamour in a car thats priced so low!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 47.24%. Cars Wagons
Primary competition: Ford Customline, Plymouth Savoy, and Stude- Wheelbase 115.0" 115.0"
baker Champion. Length 195.6" 197.1"
Notable changes: Completely redesigned. Width 74.0" 74.0"
Major standard equipment: Combinations of patterned cloth, gabardine Height 60.5" 60.8"
and vinyl upholstery, black rubber floor mat, dual sun visors, two- Legroom front 43.1" 43.3"
spoke steering wheel with full horn ring, stainless steel trim on wind- Legroom rear 40.8" 43.1"
shield, side windows, and rear window, rear quarter panel trim, small Headroom front 35.8" 35.9"
hubcaps, and 6.70 15 BSW tires. Wagons add: All-vinyl upholstery Headroom rear 35.4" 35.4"
and linoleum covered load floor. Delray Coupe adds: All-vinyl two- Cargo capacity (cu. ft.) 20.0 87.0
tone upholstery, two-tone door panels, and full carpeting. Fuel capacity (gals.) 16.0 17.0
 635 1955 Chevrolet

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten 2-Door Sedan, 6-p. 2102 $1,775 +3.38% 3145 249,105 +27.42%
Two-Ten 2-Door Delray Club Coupe, 6-p. 2124 $1,835 +2.97% 3145 115,584 +74.06%
Two-Ten 2-Door Hardtop Sport Coupe, 6-p. 2154 $1,959 NEW 3172 11,675 NEW
Two-Ten 4-Door Sedan, 6-p. 2103 $1,819 +2.71% 3180 317,724 +35.12%
Two-Ten Handyman 2-Door Station Wagon, 6-p. 2129 $2,079 NEW 3330 28,918 NEW
Two-Ten Townsman 4-Door Station Wagon, 6-p. 2109 $2,127 -0.28% 3370 82,303 +202.86%
TOTALS Avg. price $1,932 +4.41% Production 805,309 +53.62%

Bel Air
Chevrolets new show car styling at its beautiful best!
The luxurious Bel Air.

Nameplate year of origin: 1953 (1950 as 2-door hardtop model designa- Measurements
tion).
Current bodystyle lifespan: 1955 through 1957. Cars Wagons
Percentage of divisions sales volume: 45.36%. Wheelbase 115.0" 115.0"
Primary competition: Ford Fairlane, Nash Statesman, Plymouth Length 195.6" 197.1"
Belvedere and Studebaker Commander. Width 74.0" 74.0"
Notable changes: Completely redesigned. Height 60.5" 60.8"
Major standard equipment: Combinations of patterned cloth, gabardine Legroom front 43.1" 43.3"
and vinyl upholstery, full carpeting, dual sun visors, three-spoke steer- Legroom rear 40.8" 43.1"
ing wheel with full horn ring, stainless steel trim on windshield, side Headroom front 35.8" 35.9"
windows, and rear window, stainless steel front fender and rear quarter Headroom rear 35.4" 35.4"
panel trim, full wheel covers, and 6.70 15 BSW tires. Wagon adds: Cargo capacity (cu. ft.) 20.0* 87.0
Linoleum covered load floor and rubber floor mats. Convertible adds: Fuel capacity (gals.) 16.0 17.0
All-vinyl interior and power top. *Convertible cargo capacity is 17.0 cu. ft. Nomad front
headroom is 34.7"; rear headroom is 34.2"; cargo capac-
ity is 71.0 cu. ft.
1
Models Available 9
Style No. Base FADP
Change from Shipping Model Year Change from
LY Wt. (lbs.) Production LY
5
Bel Air 2-Door Sedan, 6-p. 2402 $1,888 +3.17% 3155 168,313 +17.23%
5
Bel Air 2-Door Hardtop Sport Coupe, 6-p. 2454 $2,067 +0.29% 3195 185,562 +179.55%
Bel Air 2-Door Convertible, 5-p. 2434 $2,206 +0.96% 3315 41,292 +113.03%
Bel Air 4-Door Sedan, 6-p. 2403 $1,932 +2.55% 3200 345,372 +38.84%
Bel Air Nomad 2-Door Station Wagon, 6-p. 2429 $2,472 NEW 3300 8,386 NEW
Bel Air Beauville 4-Door Station Wagon, 6-p. 2409 $2,262 NEW 3385 24,313 NEW
TOTALS Avg. price $2,138 +4.36% Production 773,238 +59.20%
1955 Chrysler 636

Corvette
The First All-American Sports Car!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1953 through 1955.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.04%.
Length 167.3"
Primary competition: Ford Thunderbird. Width 69.8"
Notable changes: No changes. Height 51.5"
Major standard equipment: Simulated leather upholstered bucket seats, Legroom front NA
instrument panel with full gauges, floor mounted transmission shifter, Legroom rear NA
canvas manual folding top, lower bodyside chrome trim, dual exhaust, Headroom front NA
full wheel covers and 6.70 15 BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corvette 2-Door Convertible, 2-p. 2934 $2,799 -20.55% 2650 700 -80.77%
TOTALS Avg. price $2,799 -20.55% Production 700 -80.77%

CHRYSLER
Chrysler announces ... The New 100 Million Dollar Look.
Americas most smartly different car!

The 1955 Chrysler was completely new from front to housing atop the front bumper directly under the outside
back and inside to out, bearing little in common with the edge of the grille openings, with a horizontal bar running
old stodgy-looking Chrysler, except the Hemi engine. In between.
one grand move, stylist Virgil Exner and his team had pro- Wraparound Super-Scenic windshields were a first
pelled Chrysler styling to the forefront of the industry. for Chrysler, and were of the type that slanted forward at
Lower, wider, longer and sleekly styled, the new models each end, top to bottom, eliminating the dreaded dog-
were an instant success. leg that was so common on many other cars. Bodysides
The new look began up front with an all-new grille were smooth with few feature lines. Body length side trim
design set below lowered front fender and hood lines. The was used on all series, with variations for certain models,
grille was of a twin, split design, composed of a single hor- and cars with two-tone trim. The new New Yorker DeLuxe
izontal bar intersecting three vertical bars and surrounded St. Regis hardtop wore exclusive two-tone trim, which was
by a heavy chrome trapezoidal-style loop, on each side. used on the Newport hardtop for a special summer sales
The metal divider section carried a stylized Chrysler crest promotion. At the back, rear fenders were topped off with
ornament, mounted below the new streamlined hood or- a chrome fin-type ornament that housed the taillights, and
nament. Below the grille was a chrome bar running full- backup lamps were mounted under the trunk lid opening.
width and widening as it rounded the front fender edge. Interiors sported new colors and materials and were
Parking and turn signal lamps were mounted in an oval highlighted by an all-new instrument panel design. The
 637 1955 Chrysler
placement of the transmission selector was the most talked model. The first Chrysler 300 Sport Coupe was introduced
about feature for the year. Dubbed the Finger tip Pow- to the public on February 10, 1955. Based on a New Yorker
erFlite range selector, the shift lever was located on the in- DeLuxe Newport 2-Door Hardtop, this first 300, techni-
strument panel, rather than mounted to the steering col- cally the C-300, hid a mighty powerplant under its hood.
umn. This would be a one-year-only design for Chrysler, The already impressive Hemi V8 engine was fitted with a
but it would be copied by several other makes later on. race-type camshaft, solid lifters and dual 4-barrel carbure-
Adding excitement to the styling for Chrysler was a tors, to produce an amazing 300 horsepower hence the
new 301 CID V8 for the Windsor DeLuxe line, making name 300. The 300 was fitted with an Imperial style grille
Chrysler an all V8 lineup. This engine was essentially a and a full leather interior to make sure it was a standout car.
smaller bore version of the tried-and-true 331 CID V8 used On a final note, this was the first year for the Imper-
in the New Yorker DeLuxe. Also of note, this was the last ial to be a separate marketing division of Chrysler. See the
year for the 6-volt electrical system. 1955 Imperial section for more details on this change.
The real excitement came in the form of an all-new

300 2-Door Hardtop, in Daytona race trim

New Yorker DeLuxe 2-Door St. Regis Hardtop

1
9
5
Windsor DeLuxe 4-Door Sedan Windsor DeLuxe 2-Door Nassau Hardtop
5
Model year production: 152,776, up 46.11% from 1954. Serial number identification: Located on left front door
Domestic market share: 2.14% (9th place). hinge pillar. Windsor DeLuxe C-67 series: Seven or eight
Base price range: $2,660 to $4,209. digit code as follows Detroit, W551001 to W5592194; Los
Chrysler average base price: $3,426, down 12.37%. Angeles, W55L1001 to W55L4777. New Yorker DeLuxe C-
Introduction date: November 17, 1954; 300 introduced Feb- 68 series: Seven or eight digit code as follows Detroit,
ruary 10, 1955. N551001 to N5549395; Los Angeles, N55L1001 to
Assembly plants: Detroit, MI (no code); and Los Angeles, N55L3560. 300 C-68-300 series: Eight digit code as fol-
CA (L). lows Detroit, 3N551001 to 3N552724.

Powertrains
Compression New Yorker
Engine Ratio Gross HP Transmission Windsor DeLuxe DeLuxe 300
300.5 CID Spitfire, 2-bbl., V8 8.0:1 188 3-speed manual S - -
PowerFlite Automatic $189 - -
1955 Chrysler 638
Compression New Yorker
Engine Ratio Gross HP Transmission Windsor DeLuxe DeLuxe 300
331.1 CID FirePower, 4-bbl., V8 8.5:1 250 PowerFlite Automatic - S -
331.1 CID FirePower, Dual 4-bbls., V8 8.5:1 300 PowerFlite Automatic - - S

Major Options Paint Colors

Windsor New Yorker Code
DeLuxe DeLuxe 300 Black 01
Heater and defroster $78 $78 $78 Wisteria Blue 05
Air-Temp air conditioning* $570 $570 $570 Rhapsody Blue Metallic 06
Solex tinted windshield $20 $20 $20 Crown Imperial Blue 07
Music-Master radio $101 $101 $101 Porcelain Green 11
Electric clock $24 S S Shantung Green Metallic 12
Two-way power front seat $71 71 $71 Jade Green Metallic 13
Power windows $125 $125 $125 Crown Imperial Green 14
Power steering $113 $113 $113 Skyline Gray 16
Power brakes $40 S S Embassy Gray Metallic 17
Wire wheels $ $ $ Canyon Tan 20
White sidewall tires $30 $32 $32 Tango Red 25
*Not available on Convertibles or Town & Country station wagons. Standard
Crown Imperial Maroon 26
on Windsor Town & Country wagon. Navajo Orange 27
Platinum 30
Options common to most models. (S = Standard equipment) Items Nugget Gold Metallic 31
may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.
Sunburst Yellow 32
Desert Sand *
Falcon Green *
Heron Blue *
Eighty-one two-tone combinations avail-
able. *Used in two-tone combinations only.

Windsor DeLuxe
So big, so new, so smart ... so easy to buy!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 64.72%.
Length 218.6"
Primary competition: Buick Super, Hudson Hornet, Oldsmobile 98, Width 79.1"
and Packard Clipper. Height 60.6"
Notable changes: Completely redesigned. Legroom front 44.6"
Major standard equipment: Two-tone cloth interior trim, color-keyed Legroom rear 44.8"
front floor mat and rear carpeted floors, two-speed electric windshield Headroom front 35.0"
wipers, luggage compartment light, full wheel covers, and 7.60 15 Headroom rear 34.5"
BSW tires. Convertible adds: Power top. Town & Country station Cargo capacity (cu. ft.) NA
wagon adds: Simulated leather interior and power brakes. Fuel capacity (gals.) 20.0*
*Town & Country wagon, 18.5 gals.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe Nassau 2-Door Hardtop, 6-p. C-67 $2,703 NEW 3930 18,474 NEW
Windsor DeLuxe Newport 2-Door Hardtop, 6-p. C-67 $2,818 -0.46% 3925 13,126 +259.12%
 639 1955 Chrysler
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor DeLuxe 2-Door Convertible, 6-p. C-67 $3,090 +1.44% 4075 1,395 +179.00%
Windsor DeLuxe 4-Door Sedan, 6-p. C-67 $2,660 +3.83% 3925 63,896 +90.38%
Windsor DeLuxe Town & Country 4-Door
Station Wagon, 6-p. C-67 $3,332 +0.33% 4295 1,983 +205.08%
TOTALS Avg. Price $2,921 -1.51% Production 98,874 +122.05%

New Yorker DeLuxe

The power of leadership is yours.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 34.15%.
Length 218.8"
Primary competition: Buick Roadmaster, Lincoln Custom, and Packard Width 79.1"
Series 400. Height 60.9"
Notable changes: Completely redesigned. Legroom front 44.6"
Major standard equipment: Cloth interior trim, full carpeting, rear seat Legroom rear 44.8"
center armrest, electric clock, safety accessory group, full wheel covers, Headroom front 35.0"
and 8.00 15 BSW tires. Town & Country station wagon adds: Simu- Headroom rear 34.5"
lated leather interior. Convertible adds: Leather interior and power Cargo capacity (cu. ft.) NA
top. Fuel capacity (gals.) 20.0*
*Town & Country wagon, 18.5 gals.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker DeLuxe Newport 2-Door Hardtop, 6-p. C-68 $3,652 -1.48% 4125 5,777 +20.00%
New Yorker DeLuxe St. Regis 2-Door Hardtop, 6-p. C-68 $3,690 NEW 4140 11,076 NEW
New Yorker DeLuxe 2-Door Convertible, 6-p. C-68 $3,924 -0.36% 4285 946 +30.66% 1
New Yorker DeLuxe 4-Door Sedan, 6-p.
New Yorker DeLuxe Town & Country 4-Door
C-68 $3,494 +1.78% 4160 33,342 +23.92%
9
Station Wagon, 6-p.
TOTALS
C-68 $4,209
Avg. Price $3,794
NEW
+4.77%
4430 1,036
Production 52,177
NEW
+52.09% 5
5
C-300
Beautiful. Distinctive. Americas most powerful car.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 1.13%.
Length 218.8"
Primary competition: None. Width 79.1"
Notable changes: All-new model. Height NA
Major standard equipment: Leather interior trim, full floor carpeting, Legroom front 44.6"
electric clock, two-speed electric windshield wipers, luggage compart- Legroom rear NA
ment light, Imperial-style grille, full wheel covers, and 8.00 15 BSW Headroom front 35.0"
tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
1955 DeSoto 640

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
C-300 2-Door Hardtop Sport Coupe, 6-p. C-68-300 $4,110 NEW 4005 1,725 NEW
TOTALS Avg. Price $4,110 NEW Production 1,725 NEW

DESOTO
1955 DeSoto. Styled for Tomorrow!

The 1955 models, styled by Virgil Exner and his team, jutting up above the grille line. This was mimicked on the
were the companys most advanced cars since the Airflow. bodyline and grille opening molding with a bump up above
Powered by Hemi V8 engines and given the Chrysler cor- each of the guards. A large DeSoto crest and V emblem
porate design makeover, the DeSoto line remained closely were incorporated where the front hood edge met the body,
linked visually to prior models, thanks largely to the float- with DeSoto in block letters above the grille bar. A jet style
ing grille design that was carried onto the new cars in a hood ornament capped off the front styling.
very successful manner. In reality, though, the cars were Body sides were fairly clean, with a feature line be-
entirely new in terms of design, and substantially updated ginning at the front fender edge at headlight height, run-
mechanically. ning straight back to a point under the rear side window.
The Hemi V8 engine featured enlarged piston dis- From there it bumped up and ran across the top of the rear
placement, now standing at 291 cubic inches, with up to fender, ending at the top of a small tailfin containing the
200 horsepower available. The new-for-54 PowerFlite au- vertically mounted taillight and back-up lamp. Stainless
tomatic transmission was enhanced and now had an in- steel trim accented this line on all models that did not have
strument panel mounted shifter, located to the right side optional two-tone paint inserts. On cars with the side in-
of the steering column. Interior fabrics became more lux- sert colors, the top trim piece ran straight back, front to
urious, and exterior color combinations became more ex- back, then bent down about a foot short of the tailfin, end-
otic and plentiful. Also new was a top line Fireflite model. ing at the rear bumper. A lower trim piece gradually
Featuring a four-barrel version of the Firedome V8 engine, widened until a point directly below where the bodyline
the new car upped the ante with a luxury car feel in the kicked up. From here the trim bent downward toward the
middle-price range. rocker panel molding, just ahead of the rear wheel open-
As for styling, DeSoto benefited from sharing certain ing, and slanted parallel to the top moldings downward
body and chassis features with Chrysler cars. Wraparound sweep.
windshields were used on all models, with a standard Sun With the 6-cylinder engine discontinued, the Power-
Cap visor on Fireflite models, optionally available on Fire- master line disappeared, leaving the Firedome as the entry-
dome models. The Sun Cap was an enlarged upper wind- level series. Since the 2-Door sedan was gone, a Firedome
shield molding, helping to reduce glare. Frontal styling Special 2-Door Hardtop was introduced as a budget-priced
continued the floating horizontal bar look, now with seven 2-door model. And finally, the 1954 mid-year Coronado 4-
vertical bars, capped with oval parking lamp/turn signal Door sedan was re-introduced in 1955 as a spring model.
housings at each end. Enlarged bumper guards mounted on Distinguishing features were specially designed interior and
top of the front bumper became part of the grille design by exterior colors and treatments.
 641 1955 DeSoto

Firedome 2-Door Special Hardtop

Fireflite 2-Door Sportsman Hardtop

with Firedome 4-Door Sedan in background
Fireflite Coronado 4-Door Sedan

Model year production: 115,484, up 50.80% from 1954. Serial number identification: Located on left front door
Domestic market share: 1.62% (12th place). hinge pillar. Firedome S-22 series: Eight digit code,
Base price range: $2,498 to $3,170. 55185001 to 55256392 (LA plant, 64001001 to 64026847).
DeSoto average base price: $2,813, down 4.55%. Fireflite S-21 series: Eight digit code, 50330001 to
Introduction date: October 1954. 50364093 (LA plant, 62045001 to 62047586).
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission Firedome Fireflite
291 CID, Firedome 2-bbl., V8 7.5:1 185 3-speed manual S -
Overdrive $108 -
PowerFlite Automatic $189 -
291 CID, Fireflite 4-bbl., V8 7.5:1 200 3-speed manual $40 S
Overdrive $148 $108
PowerFlite Automatic $229 $189

Major Options
Firedome Fireflite
Heater and defroster $92 $92
Airtemp air conditioning $567 $567
AM radio $110 $110
Power front seat
Power windows
$70
$102
$70
$102
1
Tinted glass
Electric clock
$32
$24
$32
$24
9
Power steering
Power brakes
$113
$40
$113
$40
5
White sidewall tires $30 $30 5
Options common to most models. Items may be standard equipment, optional at different pricing, or unavailable on certain body styles. This chart is
only a guide.

Paint Colors
Code Code
Black 301 Surf White 355
Avon Blue 305 Carnival Red over Black 360
Dolphin Blue 306 Emberglow over Black 361
Marlin Blue Metallic 307 Jamaica Bronze Metallic over Black 362
Cove Green 315 Birch Gray over Black 363
Lexington Green 316 Lexington Green over Black 364
Sherwood Green Metallic 317 Surf White over Black 365
Birch Gray 330 Dolphin Blue over Avon Blue 370
Thunder Gray Metallic 331 Marlin Blue Metallic over Avon Blue 371
Jamaica Bronze Metallic 340 Surf White over Avon Blue 372
Emberglow 350 Avon Blue over Dolphin Blue 373
Carnival Red 351 Surf White over Dolphin Blue 374
1955 DeSoto 642
Code Code
Black over Lexington Green 385 Black over Carnival Red 410
Cove Green over Sherwood Green Metallic 386 Surf White over Carnival Red 411
Marlin Blue Metallic over Birch Gray 390 Birch Gray over Carnival Red 412
Thunder Gray Metallic over Birch Gray 391 Avon Blue over Surf White 419
Surf White over Birch Gray 392 Dolphin Blue over Surf White 420
Black over Birch Gray 393 Lexington Green over Surf White 421
Carnival Red over Birch Gray 394 Cove Green over Surf White 422
Birch Gray over Thunder Gray Metallic 395 Birch Gray over Surf White 423
Black over Jamaica Bronze Metallic 400 Carnival Red over Surf White 424
Surf White over Jamaica Bronze Metallic 401 Emberglow over Surf White 425
Surf White over Emberglow 405 Jamaica Bronze Metallic over Surf White 426
Black over Emberglow 406 Black over Surf White 427
Avon Blue over Marlin Blue Metallic 375 Black over Coronado Green with Surf White sweep insert 430*
Birch Gray over Marlin Blue Metallic 376 Black over Surf White with Coronado Green sweep insert 431*
Sherwood Green Metallic over Cove Green 380 Surf White over Coronado Green with Black sweep insert 432*
Lexington Green over Cove Green 381 Surf White over Black with Coronado Green sweep insert 433*
Surf White over Cover Green 382 Coronado Green over Black with Surf White sweep insert 434*
Cove Green over Lexington Green 383 Coronado Green over Surf White with Black sweep insert 435*
Surf White over Lexington Green 384 Light Taffy over Copper Rose 440
*Available exclusively on Fireflite Coronado 4-Door Sedan.

Firedome
The mighty new DeSoto Firedome.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 67.33%. Cars Wagon
Primary competition: Buick Century, Kaiser Manhattan, Mercury Wheelbase 126.0" 126.0"
Montclair, Nash Ambassador, and Oldsmobile Super 88. Length 217.9" 218.6"
Notable changes: Completely redesigned. Width 77.0" 77.7"
Major standard equipment: Color-keyed fabric and vinyl interior trim Height 60.5" NA
(all-vinyl on station wagon), full floor carpeting, vinyl texture instru- Legroom front 44.0" 44.0"
ment panel top, stainless steel body side moldings, full wheel covers, Legroom rear 41.8" NA
and 7.60 15 BSW tires. Convertible adds: All-vinyl upholstery and Headroom front 35.0" NA
power top. Headroom rear 34.5" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 20.0 18.5

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome Special 2-Door Hardtop, 6-p. S22 $2,541 NEW 3790 * NEW
Firedome Sportsman 2-Door Hardtop, 6-p. S22 $2,654 -9.20% 3795 28,943 +560.50%
Firedome 2-Door Convertible, 6-p. S22 $2,824 -10.18% 4010 625 -39.02%
Firedome 4-Door Sedan, 6-p. S22 $2,498 -6.55% 3810 46,388 +2.87%
Firedome 4-Door Station Wagon, 6-p. S22 $3,170 -6.24% 4175 1,803 +90.59%
TOTALS Avg. Price $2,737 -10.41% Production 77,759 +35.53%
*Production included within Sportsman 2-Door Hardtop total.
 643 1955 Dodge

Fireflite
The beautiful DeSoto Fireflite.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 32.67%.
Length 217.9"
Primary competition: Chrysler Windsor Deluxe, Hudson Hornet and Width 77.0"
Packard Clipper. Height 60.5"
Notable changes: All-new model. Legroom front 44.0"
Major standard equipment: Color-keyed nylon and leather interior Legroom rear 41.8"
trim, full floor carpeting, vinyl texture instrument panel top, stainless Headroom front 35.0"
steel body side and rocker panel moldings, full wheel covers, and 7.60 Headroom rear 34.5"
15 BSW tires. Sportsman adds: Leather upholstery. Convertible adds: Cargo capacity (cu. ft.) NA
Power top. Coronado adds: Deluxe interior trim and specific tri-tone Fuel capacity (gals.) 20.0
exterior paint combinations.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Sportsman 2-Door Hardtop, 6-p. S21 $2,939 NEW 3885 10,313 NEW
Fireflite 2-Door Convertible, 6-p. S21 $3,151 NEW 4090 775 NEW
Fireflite 4-Door Sedan, 6-p. S21 $2,727 NEW 3935 26,637 NEW
Fireflite Coronado 4-Door Sedan, 6-p. S21 NA NEW NA * NEW
TOTALS Avg. Price $2,939 NEW Production 37,725 NEW
*Production included within 4-Door Sedan total.

1
DODGE 9
5
Daring new, dazzling new 55 Dodge!
5
An all-new Dodge appeared for 1955, sharing the cor- able with the shift lever protruding from the dashboard, just
porate styling theme of lower, wider and longer. Dodge to the right of the steering column. Other engineering fea-
also followed the industry-wide trend of increasing power tures included upgraded suspension systems and longer
and passenger convenience. Customers would reward wheelbases for all models.
Dodge with a fantastic sales increase of over 80 percent. Styling for the new cars was a radical departure from
The powertrains featured horsepower increases all the square, upright designs of older models. Bodysides were
around. The aging L-head 6-cylinder engine received an in- smooth with minimal trim. Coronet models used a straight
crease of 13 horsepower, accomplished mainly through an piece of trim from the headlight ring on the front fender to
increase of the compression ratio. The Red-Ram V8 engine the back edge of the front door. On Royals and the new
was increased in displacement from 241 to 270, adding 25 Custom Royal 4-Door, this trim extended to the rear tail-
horsepower in the process. To this, a new Super Red-Ram light trim. Lancers, the new designation for hardtops and
with 4-barrel carburetion was available in a Power pack- convertibles, did not use this trim, instead having a trim
age, which added an additional 18 horsepower. The new- piece running along the top of the front fender, gradually
for-54 PowerFlite automatic transmission was now avail- rolling over the bodyside to a point just below the back of
1955 Dodge 644
the rear window, then sharply going back up, ending at a Dodge had a team of female designers add colors, trim and
point at the top of the rear fender above the taillamps. Se- accessories to appeal to the feminine buyer or driver. The
ries designations were on the upper rear quarter panels, ex- resulting La Femme was an approximately $142 option
cept for Lancers, which were labeled Lancer or Royal available exclusively on the new Custom Royal Lancer 2-
Lancer as appropriate on the front fenders. Door Hardtop. On the inside could be found pink Rose-
The grille was of a new split design, predating Pon- bud cloth fabric with light pink or white vinyl upholstery,
tiacs now trademark design. At the center of the car was a and special seatbacks with a compartment to store the in-
body color extension between the hood and bumper pan. cluded purse, rain coat, and rain bonnet. The specially de-
A heavy looking chrome bar, with three small windsplits signed purse, colored to match the upholstery, included a
atop, began several inches from the center split and wrapped compact lipstick case, cigarette case, lighter and change
around the front fenders, encompassing the parking light purse. The exterior was badged with La Femme script on
housings. Above this on each side was a trim piece just in- the front fenders, replacing the regular Custom Royal script.
side the parking lights, arching up across the hood open- Exterior paint colors of Heather Rose and Sapphire White
ing and then dipping down onto the center split. A crest were regular Chrysler Corporation color offerings, but the
was mounted on the hood, with a V underneath it on V8 combination provided the most distinguishing feature of
cars. On all cars, the belt line molding encompassed the the Dodge La Femme from a distance. Total production of
greenhouse area and then ran up the hood sides to meet the option is currently unknown, but is estimated to be be-
wings that extended from the hood ornament. This trim tween 1350 and 1500 units by most automotive historians.
separated colors on two-tone and tri-tone cars. Headlight The new Custom Royal series consisted of the typical
trim rings were hooded on Royal and Custom Royal. 2-Door Hardtop, 4-Door Sedan and the only Dodge con-
An interesting option package appeared for 1955, vertible. This series replaced the prior Royal, which in turn
known as the Dodge La Femme. Advertising proclaimed it replaced the previous years Coronet. In a two-year time
as By Special Appointment to Her Majesty ... the Ameri- span, the Coronet had been bumped from top line status
can Woman. With the baby boom of the postwar period, to the bottom line series; however, it remained the most
and the increasing number of women in the workplace, popular Dodge line. Missing from all series were the club
Chrysler Corporation believed a marketing niche could be coupes, now being referred to as 2-Door Sedans and Club
tailored to women. In what was a bold move at the time, Sedans.

Coronet 2-Door Sedan

Custom Royal 4-Door Sedan

Custom Royal 2-Door Convertible interior

Custom Royal front end and two-tone detail Royal 2-Door Lancer Hardtop
 645 1955 Dodge

Model year production: 278,951, up 80.38% from 1954. Serial number identification: Located on left front door
Domestic market share: 3.91% (8th place). hinge pillar. All are eight digit codes as follows: Coronet V8
Base price range: $2,013 to $2,761. D55-1, Royal V8 D55-2 and Custom Royal V8 D55-3 se-
Dodge average base price: $2,420, up 2.32%. ries: Detroit, 34740001 to 34970679; Los Angeles,
Introduction date: November 17, 1954. 42518001 to 42526800. Coronet 6 D56-1 series: Detroit,
Assembly plants: Detroit, MI; and Los Angeles, CA. 32192001 to 32225514; Los Angeles, 48016001 to 48016299.

Powertrains
Compression
Engine Ratio Gross HP Transmission Coronet* Royal* Custom Royal
230 CID Get-Away, 2-bbl., L-head, 6-cyl. 7.4:1 123 3-speed manual S - -
Automatic Overdrive $108 - -
PowerFlite Drive $178 - -
270 CID Red Ram, 2-bbl, V8 7.6:1 175 3-speed manual $103 S -
Automatic Overdrive $211 $108 -
PowerFlite Drive $281 $178 -
270 CID Super Red Ram, 2-bbl., V8 7.6:1 183 3-speed manual $151 $48 S
Automatic Overdrive $259 $156 $108
PowerFlite Drive $329 $226 $178
270 CID Super Red Ram, 4-bbl., V8 7.6:1 193 3-speed manual $199 $96 $48
Automatic Overdrive $307 $204 $156
PowerFlite Drive $377 $274 $226
*Coronet Club Sedan and Lancer Hardtop are V8 only models, and prices are listed with the Royal.

Major Options
Coronet Royal Custom Royal
Heater and defroster $78 $78 $78
Airtemp air conditioning $567 $567 $567
Radio $110 $110 $110
4-way power front seat $70 $70 $70
Power windows 4-windows $102 $102 $102
Solex tinted glass
Power steering
$30
$113
$30
$113
$30
$113
1
Power brakes
Wheel covers
$38
$14
$38
$14
$38
$14
9
Wire wheels
White sidewall tires
$
$30
$
$30
$
$30
5
Options common to most models. Items may be standard equipment, optional at different pricing, or unavailable on certain body styles. This chart is
only a guide.
5
Paint Colors
Code Code
Jewell Black 501 Halo Blue over Admiral Blue Metallic 560
Halo Blue 505 Admiral Blue Metallic over Halo Blue 561
Parisian Blue 506 Sapphire White over Parisian Blue 562
Admiral Blue Metallic 507 Emerald Green over Satin Green Metallic 563
Chiffon Green 515 Satin Green Metallic over Emerald Green 564
Emerald Green 516 Satin Green Metallic over Chiffon Green 565
Satin Green Metallic 517 Emerald Green over Chiffon Green 566
Cashmere Gray 530 Cameo Red over Cashmere Gray 567
Heather Rose 550 Jewell Black over Cameo Red 568
Cameo Red 551 Jewell Black over Heather Rose 569
Regal Burgundy Metallic 552 Cameo Red over Sapphire White 570
Sapphire White 555 Heather Rose over Sapphire White 571
Fantasy Yellow 556 Sapphire White over Jewell Black 572
1955 Dodge 646
Code Code
Sapphire White over Fantasy Yellow 573 Cameo Red over Cashmere Gray* 567-3
Jewell Black over Fantasy Yellow 574 Jewell Black over Cameo Red* 568-2
Sapphire White over Regal Burgundy Metallic 575 Jewell Black over Heather Rose* 569-2
Halo Blue over Admiral Blue Metallic* 560-2 Cameo Red over Sapphire White* 570-3
Admiral Blue Metallic over Halo Blue* 561-2 Heather Rose over Sapphire White* 571-3
Sapphire White over Parisian Blue* 562-3 Sapphire White over Jewell Black* 572-4
Emerald Green over Satin Green Metallic* 563-2 Sapphire White over Fantasy Yellow* 573-3
Satin Green Metallic over Emerald Green* 564-2 Jewell Black over Fantasy Yellow* 574-2
Satin Green Metallic over Chiffon Green* 565-2 Sapphire White over Regal Burgundy Metallic* 575-3
Emerald Green over Chiffon Green* 566-2
*In three-tone combinations, third color is middle (or Saddle) color with the following codes: 2 = Sapphire White; 3 = Jewell Black; 4 = Cameo Red. Example: 560-
2 is Halo Blue roof over Sapphire White Saddle (hood, decklid, fender edge) and Admiral Blue Metallic lower body.

Coronet
Sleek and low ... flair-fashioned for the future.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 40.50%. Cars Wagons
Primary competition: Pontiac Chieftain 860 and Studebaker Comman- Wheelbase 120.0" 120.0"
der. Length 212.1" 214.9"
Notable changes: Completely redesigned. Width 74.5" 74.5"
Major standard equipment: Jacquard fabric interior trim, full floor rub- Height 60.6" 61.0"
ber covering, two-speed electric windshield wipers, windshield, rear Legroom front 44.5" 44.5"
window, vent window, beltline stainless trim, and 6.70 15 BSW tires. Legroom rear 45.0" 45.0"
Suburban wagons add: Cordagrain vinyl interior trim. Club Sedan and Headroom front 35.5" 35.5"
Lancer 2-Door Hardtop V8 models add: 7.10 15 BSW tires. Headroom rear 34.9" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Model No. Change from Shipping Model Year Change from
(6-cyl./V8) Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Sedan, 6-p. D56-1/D55-1 $2,013 NEW 3235 24,104 +92.85%
Coronet 2-Door Club Coupe, 6-p.* D55-1 $2,124 +0.71% NA * *
Coronet 2-Door Lancer Hardtop, 6-p. D55-1 $2,281 -4.16% 3375 26,727 +26627.00%
Coronet 4-Door Sedan, 6-p. D56-1/D55-1 $2,093 -2.01% 3295 46,074 -9.59%
Coronet 2-Door Suburban Station Wagon, 6-p. D56-1/D55-1 $2,349 +10.50% 3410 8,115 -14.48%
Coronet 4-Door Sierra Station Wagon, 6-p. D56-1/D55-1 $2,463 -13.61% 3480 5,953 +502.53%

Coronet 4-Door Sierra Station Wagon, 8-p. D56-1/D55-1 $2,565 -8.06% 3595
TOTALS Avg. Price $2,270 -5.86% Production 112,986 +51.86%
*Although this body style is listed in many industry references, there is no record of production. Production records for the 8-passenger, 3-seat wagon were kept com-
bined with the 6-passenger, 2-seat wagon.
 647 1955 Dodge

Royal
Expect the unexpected when you take the wheel.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 27.48%. Cars Wagons
Primary competition: Buick Special, Hudson Wasp, Mercury Custom, Wheelbase 120.0" 120.0"
Nash Statesman, Oldsmobile 88, Pontiac Chieftain 870, and Stude- Length 212.1" 214.9"
baker President. Width 74.5" 74.5"
Notable changes: Completely redesigned. Height 60.6" 61.0"
Major standard equipment: Two-tone Jacquard and Cordagrain interior Legroom front 44.5" 44.5"
trim, full floor carpeting, two-speed electric windshield wipers, wind- Legroom rear 45.0" 45.0"
shield, rear window beltline and bodyside stainless trim, rear fender Headroom front 35.5" 35.5"
gravel shields, and 7.10 15 BSW tires. Sierra wagons add: Two-tone Headroom rear 34.9" NA
Cordagrain vinyl interior trim. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Lancer Hardtop, 6-p. D55-2 $2,395 -4.31% 3425 25,831 +570.59%
Royal 4-Door Sedan, 6-p. D55-2 $2,310 -2.65% 3425 45,323 -9.44%
Royal 4-Door Sierra Station Wagon, 6-p. D55-2 $2,659 NEW 3655 5,507 NEW
Royal 4-Door Sierra Station Wagon, 8-p. D55-2 $2,761 NEW 3730 * *
TOTALS Avg. Price $2,531 +2.72% Production 76,661 +18.30%
*Production records for the 8-passenger, 3-seat wagon were kept combined with the 6-passenger, 2-seat wagon.

Custom Royal
Flair-fashioned ... and alive with beauty. 1
9
Nameplate year of origin: 1955.
Current bodystyle lifespan: 1955 through 1956.
Measurements 5
Percentage of divisions sales volume: 32.01%.
Primary competition: Buick Century, DeSoto Firedome, Hudson Hor-
Wheelbase
Length
120.0"
212.1" 5
Width 74.5"
net, Mercury Monterey, Nash Ambassador, Oldsmobile Super 88, and Height 60.6"
Pontiac Star Chief. Legroom front 44.5"
Notable changes: All-new model. Legroom rear 45.0"
Major standard equipment: Two-tone Jacquard and Cordagrain interior Headroom front 35.5"
trim, full floor carpeting, two-speed electric windshield wipers, wind- Headroom rear 34.9"
shield, rear window beltline and bodyside stainless trim, rear fender Cargo capacity (cu. ft.) NA
gravel shields, and 7.10 15 BSW tires. Convertible adds: Two-tone Fuel capacity (gals.) 17.0
Cordagrain interior and power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 2-Door Lancer Hardtop, 6-p. D55-3 $2,543 NEW 3480 30,499 NEW
Custom Royal 2-Door Lancer Convertible, 6-p. D55-3 $2,748 NEW 3610 3,302 NEW
Custom Royal 4-Door Sedan, 6-p. D55-3 $2,473 NEW 3485 55,503 NEW
1955 Ford 648
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 4-Door Lancer Sedan, 6-p. D55-3 $2,516 NEW 3505 * *
TOTALS Avg. Price $2,570 NEW Production 89,304 NEW
*A Custom Royal Lancer sedan is listed in some industry references, but none are known to have been produced.

FORD
The fine car of its field. 55 Ford!

Typifying the energy surrounding the 1955 automo- viously mentioned round taillamps at the back. Inside, the
bile season, Ford entered the market with a completely new relatively roomy interior featured Fords Astra Dial
line of cars, as well as the all-new two-seat sportster, the speedometer dome, a full-width vinyl bench seat, a floor
Thunderbird. To go along with the new cars was a new top shifter and a telescoping steering wheel, which allowed eas-
of the line series, the Fairlane, which replaced the Crest- ier entry. A long list of equipment was offered, including
line. Of course the new year also brought more powerful the first fitment of tubeless tires as standard equipment.
engines, new options and more color choices inside and The regular line Fords styling mimicked the Thun-
out. The result was Fords best production year since 1923, derbirds. Up front a full-width, concave egg-crate grille,
when the Model T ruled the road. lined with a chrome strip, had two large round parking
The all-new Thunderbird was first unveiled at the De- lamp housings mounted directly under the frenched
troit auto show on February 20, 1954, nine months before headlamps. Body sides were smooth and used three differ-
public introduction of the regular 1955 Ford line. However, ent feature lines. One began as the front wheel lip edge and
full production did not begin until September 1954, so very ran forward to a point under the headlamp, while a second
few were into consumers hands prior to the official intro- did the same at the rear wheel running back to a point
duction date of October 22, 1954. Featuring styling very below the taillamp. The third ran from just under the C-
similar to the full-size Ford line, the low-slung roadster pillar to the top of the taillamp, similar to the longer fea-
was more refined than the Corvette, and was obviously ture line on the Thunderbird. A small, T-Bird style tailfin
more in line with consumers tastes. The T-Bird outsold the was also seen, topped with stainless trim on the Fairlane.
Corvette by a margin of 23 to 1 in its first year. The Fairlane also featured a V-shaped side trim molding
Thunderbird styling was very smooth and clean. The which started at the top center of the headlamp, spilled
front styling led off with a small, egg-crate style grille over the body side towards the middle of the front door,
mounted low on the front and between parking lamps, and then swept up slightly before turning straight back to
which sat directly below the frenched headlamps. the centerline of the taillamp bezel. The greenhouse area in-
Mounted to the bumper were two round bumper guards, corporated wraparound windshields and rear windows as
which mimicked the similar dual exhaust outlets atop the was in vogue. The Victoria 2-Door Hardtop had a one-
rear bumper. The low, relatively flat hood sported a func- year-only roofline, being more upright, like the 2-Door
tional hood scoop to provide better performance for the Club Sedan, where the Crown Victoria and all 56 Victo-
new 193 horsepower, 292 CID, 4-barrel V8 engine. A sin- ria 2-Doors used a slightly sloped rear roofline.
gle body side feature line which began as a short hockey- Inside, all cars used the Astra-Dial instrument panel
stick shaped front fender crease ran straight back the length design, with its transparent dome over the speedometer.
of the car, creating the top edge of the rounded quarter The regular line Fords used three round pods containing
panel bulge in which the large round taillamp was most instruments, the clock and optional radio, while the
mounted. Within that front fender hockey-stick curve were Thunderbird had two round pods for the gauges and rec-
nine chrome hash marks that were forward slanting, fol- tangular units for the radio and heater controls. Upper trim
lowed by a V8 engine logo. Rear fender skirts completed level models i.e., the Thunderbird and Fairlane Crown
the clean body side lines. Small tailfins capped off the pre- Victoria utilized pleated vinyl interiors, while most other
 649 1955 Ford
models used cloth and vinyl trim. Newly upgraded V8 en- a glass top Crown Victoria. The look was sporty and
gines were also introduced, with the V8 engine now being unique among any manufacturers offerings. Other model
272 cubic inches (with dual exhaust on Fairlane and sta- changes included the addition of a 6-passenger Customline
tion wagons), and the Thunderbirds 292 CID V8 engine Country Sedan station wagon and the discontinuation of
being available on all Ford models. the Customline 2-Door Club Coupe. The new Fairlane
Besides the Thunderbird, several other new models Sedans, which were the former Crestline Tudor and Fordor
were introduced. At the top of the line was the new Fair- Sedans, were now referred to as the 2-Door Club Sedan and
lane Crown Victoria, consisting of two different 2-Door 4-Door Town Sedan. Also, technically the station wagons
Hardtop models, both wearing a chrome basket handle were now their own series, but they are included here with
loop over the roof. One was a regular hardtop, while the the series to which they are most closely related.
other was the former Plexiglas topped Skyliner, made into

Fairlane 2-Door Victoria Hardtop

Fairlane 4-Door Town Sedan
Fairlane 2-Door Crown Victoria with Glass top

1
Thunderbird 2-Door Convertible Thunderbird interior 9
Model year production: 1,451,157, up 24.46% from 1954. Serial number identification: Ten-digit number located on 5
Domestic market share: 20.36% (2nd place).
Base price range: $1,606 to $2,944.
left front door hinge pillar, and read as follows: First digit
indicates engine installation (A for 6-cylinder, U for 272 5
Ford average base price: $2,077, up 7.05%. CID V8, P for 292 CID V8). The second digit indicates
Introduction date: November 1954 (official Thunderbird in- model year (5 = 1955). Third digit indicates assembly plant
troduction October 22, 1954). code from above. Fourth digit indicates the body type as
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, follows: Sunliner (C); Mainline Ranch Wagon (W); Cus-
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI tomline Ranch Wagon (R); Country Sedan (X); Country
(F); Mahwah, NJ (E); Kansas City, MO (K); Long Beach, Squire (Y); Skyliner (F); Victoria (V); Fairlane Fordor (T);
CA (L); Louisville, KY (U); Memphis, TN (M); Norfolk, Thunderbird (H); all others (G). Remaining digits are se-
VA (N); San Jose, CA (R); Somerville, MA (S); and Twin quential serial number with beginning number of 100001
Cities (St. Paul), MN (P). and ending number as follows in the chart below.

Highest Serial Numbers by Assembly Plant

Assembly plant Ending
Atlanta, GA (A) 177690
Buffalo, NY (B) 180064
Chester, PA (C) 170684
1955 Ford 650
Assembly plant Ending
Chicago, IL (G) 210786
Dallas, TX (D) 241526
Dearborn, MI (F)* 260557
Mahwah, NJ (E) 203388
Kansas City, MO (K) 178471
Long Beach, CA (L) 184499
Louisville, KY (U) 185195
Memphis, TN (M) 183320
Norfolk, VA (N) 187331
San Jose, CA (R) 185642
Somerville, MA (S) 198283
Twin Cities (St. Paul), MN (P) 198290
*All Thunderbirds were built at Dearborn, MI.

Powertrains
Compression Mainline &
Engine Ratio Gross HP Transmission Customline Fairlane Thunderbird
223 CID Mileage Maker, 1-bbl., 6-cyl. 7.5:1 120 3-speed manual S S -
Overdrive $110 $110 -
Ford-O-Matic Drive $178 $178 -
272 CID Trigger Torque, 2-bbl., V8 7.6:1 162 3-speed manual $100 $100 -
Overdrive $210 $210 -
Ford-O-Matic Drive $278 $278 -
272 CID Trigger Torque, 8.5:1 182 Ford-O-Matic Drive $* $ -
Power Pack 4-bbl., V8
292 CID Thunderbird, 4-bbl., V8 8.1:1 193 3-speed manual - - S
Overdrive - - $110
8.5:1 198 Ford-O-Matic Drive - - $178
*Available only on station wagon models.

Major Options
Mainline Customline Fairlane Thunderbird
Magic Air heater and defroster $71 $71 $71 $85
Electric clock $15 $15 $15 $
Radio $99 $99 $99 $99
I-rest tinted glass $ $ $ $25
Windshield washers $10 $10 $10 $10
Power windows - $1001 $1001 $70
Power seat, 4-way - $652 $65 $65
Master-Guide power steering $91 $91 $91 $91
Swift Sure power brakes $40 $40 $40 $40
Rear fender skirts $ $ $ $
Convertible fabric top - - - $75
Fiberglass top and fabric top - - - $2903
Full wheel covers $ $ $ S
White sidewall tires $27 $27 $27 $30
1
Not available on Fairlane Club Sedan, Customline Tudor Sedan, or Ranch Wagons. 2Not available on Ranch Wagon. 3Fiberglass removable top became standard equip-
ment shortly after production began.
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
1
Raven Black A Neptune Green (Blue) over Pinetree Green Metallic HF
Banner Blue Metallic B Aquatone Blue over Snowshoe White CE
 651 1955 Ford
Code Code
Aquatone Blue C Waterfall Blue over Banner Blue Metallic DB
Waterfall Blue D Snowshoe White over Aquatone Blue EC
Snowshoe White E1 Snowshoe White over Sea Sprite Green EG
Pinetree Green Metallic F Pinetree Green Metallic over Neptune Green (Blue) FH
Sea Sprite Green G Snowshoe White over Torch Red ER
Neptune Green (Blue) H Snowshoe White over Buckskin Brown EK
Buckskin Brown K Goldenrod Yellow over Snowshoe White VE2
Regency Purple Metallic M Goldenrod Yellow over Raven Black VA3
Torch Red R1 Regency Purple Metallic over Snowshoe White ME3
Thunderbird Blue T1 Tropical Rose over Snowshoe White WE3
Goldenrod Yellow V1 Raven Black over Snowshoe White AE3
Tropical Rose W Snowshoe White over Coral Mist EZ4
Regatta Blue X Coral Mist over Snowshoe White ZE4
Mountain Green Y Snowshoe White over Mountain Green EY4
Coral Mist Z Mountain Green over Snowshoe White YE4
Lancer Maroon Metallic over Snowshoe White KE Snowshoe White over Regatta Blue EX4
Torch Red over Snowshoe White RE Regatta Blue over Snowshoe White XE4
Sea Sprite Green over Snowshoe White GE Regatta Blue over Waterfall Blue XD4
1
These are the only colors available on the Thunderbird. 2Special two-tones for station wagons and Victoria models only. 3Special two-tones for Victoria models only.
4
Spring color two-tone combinations.

Mainline
Beautiful looks which belong wherever you may drive!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 11.56%. Cars Wagon
Primary competition: Chevrolet One-Fifty, Hudson/Nash Rambler, and Wheelbase 115.5" 115.5"
Plymouth Plaza. Length 198.5" 197.6"
Notable changes: Completely redesigned. Width 75.9" 75.9"
Major standard equipment: Nylon and vinyl upholstery, black rubber Height 61.0" 62.2"
floor covering, horn button, drivers side sun visor, rubber front and
rear window moldings, hood ornament, and 6.70 15 BSW tires.
Legroom front
Legroom rear
44.2"
41.2"
44.2"
NA
1
Ranch Wagon adds: Woven plastic vinyl upholstery, linoleum cargo
floor, and 7.10 15 BSW tires.
Headroom front
Headroom rear
35.6"
34.2"
35.6"
NA
9
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
17.0
NA
NA
5
5
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mainline 2-Door Business Coupe, 3-p. 70D $1,606 +3.75% 3026 8,809 -17.40%
Mainline 2-Door (Tudor) Sedan, 6-p. 70A $1,707 +3.39% 3064 76,698 -37.81%
Mainline 4-Door (Fordor) Sedan, 6-p. 73A $1,753 +3.06% 3106 41,794 -24.52%
(Mainline) 2-Door Ranch Wagon, 6-p. 59A $2,043 +0.69% 3309 40,493 -8.62%
TOTALS Avg. price $1,777 +2.60% Production 167,794 -28.19%
1955 Ford 652

Customline
The distinctive Customline offers new comfort,
new years-ahead styling for the modern family!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 42.86%. Cars Wagon
Primary competition: Chevrolet Two-Ten, Plymouth Savoy, and Stude- Wheelbase 115.5" 115.5"
baker Champion. Length 198.5" 197.6"
Notable changes: Completely redesigned. Width 75.9" 75.9"
Major standard equipment: Two-tone cloth and vinyl upholstery, auto- Height 61.0" 62.2"
matic interior courtesy lighting, black floor mats, half-circle horn ring, Legroom front 44.2" 44.2"
clock, stainless front, rear and side window surround moldings, full- Legroom rear 41.2" NA
length body side stainless trim, and 6.70 15 BSW tires. Station wag- Headroom front 35.6" 35.6"
ons add: Woven plastic and vinyl upholstery, tan linoleum cargo floor, Headroom rear 34.2" NA
removable rear seat (8-passenger only), and 7.10 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 2-Door (Tudor) Sedan, 6-p. 70B $1,801 +3.27% 3084 236,575 -19.36%
Customline 4-Door (Fordor) Sedan, 6-p. 73B $1,845 +2.90% 3126 235,417 -10.32%
(Customline) 2-Door Custom Ranch Wagon, 6-p. 59B $2,109 -0.61% 3327 43,671 +21.02%
(Customline) 4-Door Country Sedan Station Wagon,
6-p. 79D $2,156 NEW 3393 53,075 NEW
(Customline) 4-Door Country Sedan Station Wagon,
8-p. 79B $2,287 +3.86% 3469 53,209 +9.97%
TOTALS Avg. price $2,040 +6.07% Production 621,947 -7.76%

Fairlane
A distinguished new Ford series!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 44.47%. Cars Wagon
Primary competition: Chevrolet Bel Air, Nash Statesman, Plymouth Wheelbase 115.5" 115.5"
Belvedere and Studebaker Commander. Length 198.5" 197.6"
Notable changes: Completely redesigned. Replaces the Crestline series. Width 75.9" 75.9"
Major standard equipment: Two-tone vinyl and vinyl pleated or nylon Height 61.0" 62.2"
and vinyl upholstery, automatic interior courtesy lighting, black front Legroom front 44.2" 44.2"
and rear mat (only on Victoria with all-vinyl interiors), full floor Legroom rear 41.2" NA
color-coordinated carpeting, stainless front, rear and side window sur- Headroom front 35.6" 35.6"
round moldings, full length body side stainless trim, and 6.70 15 Headroom rear 34.2" NA
BSW tires. Crown Victoria adds: Two-tone vinyl upholstery, rear seat Cargo capacity (cu. ft.) NA NA
center armrest, and full-floor carpeting. Crown Victoria glass top Fuel capacity (gals.) 17.0 NA
adds: Tinted Plexiglas top over front seat area. Sunliner adds: Black
rubber floor mats and hydraulic power top. Station wagon adds:
Woven plastic and vinyl upholstery, removable rear seat, simulated ma-
hogany panels with fiberglass maple exterior wood trim, tan linoleum
cargo floor and 7.10 15 BSW tires.
 653 1955 Hudson

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fairlane 2-Door Club Sedan, 6-p. 70C $1,914 NEW 3088 173,311 NEW
Fairlane 2-Door Victoria Hardtop, 6-p. 60B $2,095 +1.95% 3184 113,372 +18.76%
Fairlane 2-Door Crown Victoria Hardtop, 6-p. 64A $2,202 NEW 3246 33,165 NEW
Fairlane 2-Door Crown Victoria Plexiglas Hardtop,
6-p 64B $2,272 +4.99% 3254 1,999 -85.02%
Fairlane 2-Door Sunliner Convertible, 6-p. 76B $2,224 +2.77% 3248 49,966 +36.20%
Fairlane 4-Door Town Sedan, 6-p. 73C $1,960 +3.27% 3134 254,437 +155.26%
(Fairlane) 4-Door Country Squire Station Wagon,
8-p. 79C $2,392 +2.27% 3471 19,011 +48.56%
TOTALS Avg. price $2,151 +1.28% Production 645,261 +150.13%

Thunderbird
A personal car of distinction ... Ford Thunderbird!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 102.0"
Percentage of divisions sales volume: 1.11%.
Length 175.3"
Primary competition: Chevrolet Corvette Width 70.3"
Notable changes: All-new model. Height 52.2"
Major standard equipment: Two-tone pleated vinyl upholstery, bench Legroom front 45.4"
seat, door armrests, automatic interior courtesy lighting, rayon loop Legroom rear
carpeting, half-circle steering wheel horn ring, winged Thunderbird Headroom front 32.2"
front end emblem, stainless steel window surround moldings, dual Headroom rear
horns, dual exhaust, removable fiberglass hardtop (added after start of Cargo capacity (cu. ft.) NA
production), and 6.70 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available 1
Style No. Base FADP
Change from
LY
Shipping
Wt. (lbs.)
Model Year
Production
Change from
LY 9
Thunderbird 2-Door Convertible, 2-p. 40 $2,944 NEW 2980 16,155 NEW 5
TOTALS Avg. price $2,944 NEW Production 16,155 NEW
5

HUDSON
The exciting new Hudsons! All-new from stem to stern!

The first Hudson products to be created from the the first 1955 Hudson Wasp was built in Kenosha on De-
merger with Nash quickly made their way to dealer show- cember 28, 1954. It was the end of an era for the Hudson
rooms by the fall of 1954. On October 13, 1954, the first Motor Car Company, but a new beginning for the Hudson
Hudson-badged 1955 Rambler was built at Kenosha, and Motors division of American Motors Corporation.
1955 Hudson 654
The large Hudson models were gone, at least in their At the rear, Hudson models had a vertically mounted
former condition. The new Wasp and Hornet series were oval taillamp set high on the rear quarter panel. The deck-
based on the updated versions of the 1952 Nash Statesman lid was no longer of a sloping design and allowed for more
and Ambassador series. Though the cars shared basic fea- usable luggage space, particularly when equipped with the
tures such as unitized body construction, wraparound front Continental spare tire carrier that was standard on all Cus-
and rear windows, and floor pans, the designers at the newly tom models. Series designation and Hudson badging ap-
formed AMC strived to give Hudson a unique identity. peared on the trunk lid.
From the front, a large egg-crate grille with a chrome With the new design came a reduction of models. In
grille surround filled the area between the headlamps side- both Wasp and Hornet series the convertible, 2-door club
to-side, and from the leading hood edge down to the coupe, and 2-door club sedans were gone. This left a 2-
bumper pan. Parking lamps were set in a separate chrome door hardtop and 4-door sedan as the only continuing body
bezel, outside of the grille and below the headlamps. The styles. The Wasp and Hornet both came in Super trim,
look was totally different from any prior Hudson but did with only a sedan model, and Custom trim, available on
bear a resemblance to the smaller Ramblers grille, which both the Hollywood hardtop and a sedan. All Custom mod-
was also new this year. A Hudson logo was placed in the els, including those in the new Rambler series, included
center of the top portion of the grille surround. The Hud- finer interior appointments and the Continental spare tire
son name was in block letters across the front edge of the carrier. With sales of the big Hudsons falling, production
hood, and two new hood ornament designs replaced the at the El Segundo, California, plant ended as abruptly as it
former air-scoop style ornament. The Wasp used a stand- had began, after only 48 Hudson Hornets had been built.
up style ornament, while all other Super Wasp and Hornet The new Rambler series was identical in all respects
models used a flatter, winged-style ornament. to the 1955 Nash Rambler. The only difference was that the
The bodies were slab-sided and lost the rounded look Hudson Rambler carried a Hudson badge in the center of
of the 194854 era cars. Full wheel openings at the front and the egg-crate grille. It is interesting to note that this year
nearly full at the rear were not shared with Nash models, and 1956 would be the only years when Ramblers would ac-
which continued to use the skirted wheel openings that tually be identified as Hudsons, and each would be of a
uniquely identified them. Bodyside trim for all Hudson Wasp slightly different design. For 1956, a redesigned Rambler
and Hornet series included a front fender and door trim that would be introduced, and while still available at both Hud-
ran several inches above the front wheel opening. An upper son and Nash dealerships, it would be marketed more as a
beltline molding began at the windshield pillar, then a few stand-alone division of AMC, something that would be-
inches over the body side, and continued straight back to the come official with the discontinuation of Hudson and Nash
top edge of the rear quarter panel. This trim strip also served at the end of the 1957 model year. Finally, the imported
as the separation line for cars with two-tone paint. Another Metropolitan would continue to be sold by Hudson deal-
feature shared with Nash models was the rearward slant of ers through the 1957 model year. See the 1954 Hudson or
the rear side window. Unique to the Hornet and Wasp was 1954 Nash section for more information on the Metropol-
a one-piece wraparound rear window, while Nash and Ram- itan.
bler models used a 3-piece wraparound design.

Hornet 4-Door Sedan

Rambler 4-Door Cross Country Station Wagon

 655 1955 Hudson

Rambler Custom 2-Door

Country Club Hardtop

Wasp 4-Door Sedan

Model year production: 45,515, down 10.16% from 1954. Serial number identification: Five to seven-digit code on
Domestic market share: 0.62% (15th place). plate located on right side of cowl under hood. First digit
Base price range: $1,457 to $3,145. (two digits on California built cars) indicates assembly plant
Hudson average base price: $1,762, down 26.39%. and series code from above. Remaining digits are sequential
Introduction date: February 1955. Hudson-badged Ramblers serial numbers as follows in chart below.
were introduced November 1954.
Assembly plants: Kenosha, WI (D, W, X and Y); and El Se-
gundo, CA (DC, XC and YC).

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 205001 276099
Rambler DC 15001 23326
Wasp W 1001 8026
Hornet 6 X 1001 7523
Hornet 6 XC 1001 1048
Hornet V8 Y 1001 7170
Hornet V8 YC 1001 1048

Powertrains
Compression 1
Engine Ratio Gross HP Transmission Rambler Wasp Hornet
195.6 CID Super Flying Scot, 1-bbl., L-head, 6-cyl. 7.3:1 90 3-speed manual S - -
9
Overdrive
Dual-Range Hydra-Matic
$104
$179
-
-
-
-
5
195.6 CID Powerflyte, 1-bbl., L-head, 6-cyl. 7.45:1 100 3-speed manual $* - - 5
Overdrive $* - -
Dual-Range Hydra-Matic $* - -
202 CID, 1-bbl., L-head, 6-cyl. 7.5:1 115 3-speed manual - S -
Overdrive - $104 -
Hydra-Matic automatic - $179 -
202 CID, Twin-H, 2-bbl., L-head, 6-cyl. 8.0:1 130 3-speed manual - $ -
Overdrive - $ -
Hydra-Matic automatic - $ -
308 CID, 2-bbl., L-head, 6-cyl. 7.5:1 160 3-speed manual - - S
Overdrive - - $112
Hydra-Matic automatic - - $179
320 CID, 2-bbl., OHV, V8 7.8:1 208 3-speed manual - - $260
Ultramatic automatic - - $459
*Available for Ramblers equipped for fleet service, and special order installation.
1955 Hudson 656

Major Options Paint Colors

Rambler Wasp Hornet Code
Weather-Eye heater and defroster $74 $77 $77 Black P1
All Season air conditioning $345 $395 $395 Caribbean Blue Green P44
Radio and antenna $76 $98 $98 Midshipman Blue P61
Air-liner reclining seats $11* $11* $11* Island Green P62
Twin bed seat mattress $15 $15 $15 Rio Red P64
Electric clock $17* $18* $18* Coral Red P65
Power windows - $128 $128 Sunburst Yellow P66
Solex tinted glass $19 $33 $33 Bermuda Green P67
Power steering - $108 $108 Mist Blue P68
Power brakes - $39 $39 Snowberry White P69
Full wheel covers $17* $20* $20* Palomino Brown P71
White sidewall tires $22 $28 $40 Black over Sunburst Yellow P66A1
*Standard on Custom models. Island Green over Bermuda Green P67A62
Midshipman Blue over Mist Blue P68A61
Options common to most models. (= Not Available) Items may be Snowberry White over Sunburst Yellow P66A69
standard equipment, optional at different pricing, or unavailable on cer-
tain body styles. This chart is only a guide.
Snowberry White over Rio Red P64A69
Snowberry White over Bermuda Green P67A69
Snowberry White over Coral Red P65A69
Snowberry White over Caribbean Blue Green P44A69
Rio Red over Snowberry White P69A64
Snowberry White over Black P1A69
Snowberry White over Palomino Brown P71A69
Two-tone combinations available at extra cost.

Rambler
The new idea youll like! An entire new idea
in automobiles. The 1955 Hudson Rambler!

Nameplate year of origin: 1950 (as the Nash Rambler). Measurements

Current bodystyle lifespan: 1950 through 1955. Four-Door: 1954
through 1955. 2-Doors 4-Doors
Percentage of divisions sales volume: 54.35%. Wheelbase 100.0" 108.0"
Primary competition: Willys Aero. Length 178.3"* 186.3"*
Notable changes: All-new series (for Hudson). Changes from 1954 Nash Width 73.5" 73.5"
Rambler: Minor trim and detail changes. Height 59.0" 59.4"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom front 44.0" 44.0"
covering with front carpeted inserts, rubber front window surround, Legroom rear 37.5" 39.5"
and 5.90 15 BSW tires. Super adds: Reclining front seats, stainless Headroom front 36.5" 36.5"
steel front window surround, stainless steel full-length lower body Headroom rear 35.5" 35.5"
molding, and 6.40 15 BSW tires. Custom adds: Custom steering Cargo capacity (cu. ft.) NA NA
wheel, courtesy lights, electric clock, radio, Continental rear tire mount Fuel capacity (gals.) 20.0 20.0
and cover (except station wagon), full wheel covers, and 6.40 15 BSW *Add 7" to length for Custom models.
tires. Cross Country station wagon adds: Rooftop luggage rack.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Fleet Special 2-Door Utility Wagon, 3-p. 2504 $1,570 NEW 2500 21 NEW
Rambler DeLuxe 2-Door Business Sedan, 3-p. 5512 $1.457 NEW 2400 34 NEW
Rambler DeLuxe 2-Door Club Sedan, 5-p. 5516 $1,585 NEW 2432 2,970* NEW
Rambler DeLuxe 4-Door Sedan, 6-p. 5515 $1,695 NEW 2567 7,210* NEW
 657 1955 Hudson
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 2-Door Suburban Station Wagon,
5-p. 5514 $1,771 NEW 2528 1,335* NEW
Rambler Super 2-Door Club Sedan, 5-p. 5516-1 $1,683 NEW 2450 NA* NEW
Rambler Super 4-Door Sedan, 6-p. 5515-1 $1,798 NEW 2570 NA* NEW
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5514-1 $1,869 NEW 2532 NA* NEW
Rambler Super 4-Door Cross Country Station
Wagon, 6-p. 5518-1 $1,975 NEW 2675 12,023* NEW
Rambler Custom 2-Door Country Club Hardtop,
5-p. 5517-2 $2,098 NEW 2518 601 NEW
Rambler Custom 4-Door Sedan, 6-p. 5515-2 $1,989 NEW 2606 NA* NEW
Rambler Custom 4-Door Cross Country Station
Wagon, 6-p. 5518-2 $1,995 NEW 2685 NA* NEW
TOTALS Avg. Price $1,790 NEW Production 24,194 NEW
*Production kept by model number (body style), but not by sub-series.

Wasp
All-new 1955 Hudson Wasp! New refreshing beauty in every line.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 16.15%.
Length 202.3"*
Primary competition: Buick Special, Dodge Royal, Mercury Monterey, Width 78.0"
Nash Statesman, Oldsmobile 88, Pontiac Star Chief, and Studebaker Height 61.8"
President. Legroom front 42.5"
Notable changes: Completely redesigned. Based on Nash Statesman. Legroom rear 40.1"
Major standard equipment: Cloth and vinyl interior trim, reclining front Headroom front 37.5"
seats, rubber floor covering with front carpeted inserts, wind-up clock, Headroom rear 36.0"
stainless steel window surrounds, stainless steel beltline molding, stain- Cargo capacity (cu. ft.) NA
less steel front fender and door molding, rocker panel molding, small
hubcaps, and 6.70 15 BSW tires. Custom adds: Cloth two-tone up-
Fuel capacity (gals.)
*Add 10" for Custom models.
20.0
1
holstery, foam seat cushions, electric clock, rocker panel moldings, Con-
tinental rear tire mount and cover, and full wheel covers. 9
5
Models Available 5
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wasp Super 4-Door Sedan, 6-p. 35545-1 $2,290 -7.14% 3254 5,551* NA
Wasp Custom 2-Door Hollywood Hardtop, 6-p. 35547-2 $2,570 -4.96% 3362 1,640 NA
Wasp Custom 4-Door Sedan, 6-p. 35545-2 $2,460 -0.24% 3347 NA* NA
TOTALS Avg. Price $2,440 -1.29% Production 7,191 -38.02%
*Production records kept by model number (body style), but not by sub-series. Comparison to last year not available.
1955 Imperial 658

Hornet
All-new 1955 Hudson Hornet!
The most beautiful performers of them all!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 29.50%.
Length 209.3"*
Primary competition: Buick Century, DeSoto Firedome, Kaiser Man- Width 78.0"
hattan, Mercury Montclair, Nash Ambassador, Oldsmobile Super 88, Height 62.3"
and Packard Clipper. Legroom front 42.5"
Notable changes: Completely redesigned. Based on Nash Ambassador. Legroom rear 40.1"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, front Headroom rear 36.0"
door armrests, wind-up clock, stainless steel window surrounds, stain- Cargo capacity (cu. ft.) NA
less steel beltline molding, stainless steel front door and fender mold- Fuel capacity (gals.) 20.0
ing, rocker panel moldings, small hubcaps, and 7.10 15 BSW tires. *Add 10" for Custom models.
Custom adds: Cloth two-tone upholstery, foam seat cushions, custom
steering wheel, electric clock, turn signals, Continental rear tire mount
and cover, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No.1 Base FADP LY Wt. (lbs.) Production LY
Hornet Super 4-Door Sedan, 6-p. 35565-1 $2,565 -2.06% 3495 9,8062 NA3
Hornet Custom 2-Door Hollywood Hardtop, 6-p. 35567-2 $2,880 -3.61% 3587 3,324 NA3
Hornet Custom 4-Door Sedan, 6-p. 35565-2 $2,780 -0.33% 3562 NA2 NA3
TOTALS Avg. Price $2,735 -2.29% Production 13,130 -47.13%
1
The 6 in the model number becomes 8 when equipped with a V8 engine. 2Production records kept by model number (body style), but not by sub-series. 3Compar-
ison to last year not available.

IMPERIAL
The New 100 Million Dollar Look. Americas most smartly different car!

For the 1955 season, Chrysler made a decision to po- a last minute decision, as early 1955 Chrysler literature in-
sition the Imperial as a separate marketing division of cludes Imperial within the Chrysler division sales catalogs.
Chrysler Corporation. With five divisions, Chrysler now The Imperial line was completely new, and mimicked
had a line of cars that mimicked General Motors divisions nearly all of the changes that Chrysler had received. The
at every price and market level. It was felt that by doing so, upright and formal looking Imperial was replaced by the
the Imperial could be directly aimed at Cadillac and Lin- lower, longer and wider styling that Virgil Exners team
coln, without the stigma of it being a Chrysler Imperial. had created for all of the corporations cars. As with
In theory, this was a good marketing strategy, but as long Chrysler, an all-new grille design was featured. The large
as the Imperial looked like a Chrysler and was sold in a grille was of a twin, split design, each side being composed
Chrysler dealership, it would be a hard sell to the general of two horizontal bars intersecting two vertical bars and
public. It is interesting to note this change was seemingly surrounded by a heavy chrome loop. The metal divider sec-
 659 1955 Imperial
tion carried an Imperial ornament, mounted below the new Interior highlights included new upholstery colors and
streamlined hood ornament. Parking and turn signal lamps an all-new instrument panel design. The placement of the
were integrated in housings atop the front bumper directly transmission selector was the most talked about feature for
under the outside edge of the grille openings. the year. Dubbed the Finger tip PowerFlite range selec-
Wraparound Super-Scenic windshields made their tor, the shift lever was located on the instrument panel,
first appearance on an Imperial, and were of the type that rather than mounted to the steering column. This would
slanted forward at each end, top to bottom, eliminating be a one-year-only design for Imperial.
the dog-leg that appeared on many other cars. Bodysides Interestingly with Imperial now its own marketing di-
were smooth with few feature lines. Full-length body side vision, the only model change made was the dropping of
trim and rocker panel moldings were used on all Imperi- the Limousine in the base line. The official name of the
als. Custom Imperial line was changed, however, to Imperial.
One very distinctive exterior styling feature for Im- Also, the Crown Imperial adopted a 12-volt electrical sys-
perial was found at the back. The rear fenders were topped tem, while the regular Imperial line endured one more year
with a freestanding chrome trimmed taillight housing. This on a 6-volt system. On a final note, all comparisons below
unique touch would distinguish Imperials for 1956 and are made to the 1954 Chrysler Imperial models.
again in 1962. Backup lamps were mounted under the trunk
lid opening.

Imperial 4-Door Sedan Imperial 2-Door Newport Hardtop

Model year production: 11,430, up 98.47% from 1954. Assembly plant: Detroit, MI.
Domestic market share: 0.16% (17th place). Serial number identification: Located on left front door
Base price range: $4,483 to $7,095. hinge pillar. All models, C-69 and C-70 series: Seven or
Imperial average base price: $5,818, up 5.46%. eight digit code, C551001 to C5512464.
Introduction date: November 17, 1954.

1
Powertrains
Compression
9
Engine Ratio Gross HP Transmission All models 5
331.1 CID FirePower, 4-bbl., V8 8.5:1 250 PowerFlite Automatic S 5
Major Options
Imperial Crown Imperial
Heater and defroster $78 S
Air-Temp air conditioning $567 $567
Solex tinted windshield $20 $20
Music-Master radio $101 S Options common to most models. (S =
Electric clock S S Standard equipment) Items may be stan-
dard equipment, optional at different
Four-way power front seat S S pricing, or unavailable on certain body
Power windows S S styles. This chart is only a guide.
Power steering S S
Power brakes (disc on Crown
Imperial) S S
Wire wheels $ $
White sidewall tires S S
1955 Imperial 660

Paint Colors
Code Code Code
Black 01 Skyline Gray 16 Sunburst Yellow 32
Wisteria Blue 05 Embassy Gray Metallic 17 Desert Sand *
Rhapsody Blue Metallic 06 Canyon Tan 20 Falcon Green *
Crown Imperial Blue 07 Tango Red 25 Heron Blue *
Porcelain Green 11 Crown Imperial Maroon 26 Eighty-one two-tone combinations available.
Shantung Green Metallic 12 Navajo Orange 27 *Used in two-tone combinations only.
Jade Green Metallic 13 Platinum 30
Crown Imperial Green 14 Nugget Gold Metallic 31

Imperial
The most impressive car on the road today.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 130.0"
Percentage of divisions sales volume: 98.50%.
Length 224.1"
Primary competition: Cadillac Series 62, Lincoln Capri, and Packard Width 79.1"
Series 400. Height 61.2"
Notable changes: Completely redesigned. Legroom front 44.6"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom rear 48.4"
way power front seat adjustment, front and rear seat center pull-down Headroom front 35.0"
armrest, full floor carpeting, power windows, safety accessory group, Headroom rear 34.6"
custom accessory group, full wheel covers, and 8.20 15 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial Newport 2-Door Hardtop, 6-p. C-69 $4,720 +3.51% 4490 3,418 +173.66%
Imperial 4-Door Sedan, 6-p. C-69 $4,483 +5.23% 4565 7,840 +81.31%
TOTALS Avg. Price $4,602 +1.39% Production 11,258 +98.94%

Crown Imperial
The finest car America has yet produced.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 149.5"
Percentage of divisions sales volume: 1.50%.
Length 242.5"
Primary competition: Cadillac Series Fleetwood 75. Width 79.1"
Notable changes: Completely redesigned. Height 61.2"
Major standard equipment: Broadcloth interior trim, front and rear seat Legroom front 42.5"
center pull-down armrest, two rear compartment jump seats, full floor Legroom rear 52.5"
carpeting, directional signals, heater and defroster, power windows, Headroom front 37.0"
safety accessory group, custom accessory group, full wheel covers, and Headroom rear 36.3"
8.90 15 WSW tires. Limousine adds: Leather upholstery in chauf- Cargo capacity (cu. ft.) NA
feurs compartment and divider window. Fuel capacity (gals.) 20.0
 661 1955 Kaiser

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-70 $6,973 +0.72% 5180 45 +95.65%
Crown Imperial 4-Door Limousine, 8-p. C-70 $7,095 +0.74% 5230 127 +64.94%
TOTALS Avg. Price $7,034 +0.73% Production 172 +72.00%

K AISER
The Take-Charge car with the Supercharger!

Kaiser-Willys executives had long known that the interior insulation, luxury-style interior trims, and safety-
company could not sustain production of the Kaiser auto- padded instrument panels.
mobile, but did not have the funds to do much about con- With so many new models from the competition ap-
tinuing. The 1955 Kaisers, the final models, would be not pearing for 1954 and 1955, Kaiser quickly lost ground in
much more than leftovers of the 1954 Manhattan models. the sales race. It became clear that the end had come for the
Only the most minor of changes were made, with a re- Kaiser automobile in the United States. The company
design of the simulated hood scoop being the only visible renumbered 44 two-door and 226 4-door 1954 models as
change. 1955 Manhattans. Then an additional 210 units were built
Manhattans also continued with the supercharged 6- as true 1955 models for sale in the United States. This
cylinder engine, in an era when all of its competitors were brought the model year total to 480 cars.
running modern, overhead valve V8 engines. Interiors con- However, before production of the Kaiser ceased in
tinued to be the colorful and exotic designs of previous Toledo, 1,021 cars were built for export to Argentina. After
years. The Special series was dropped, leaving only the this, the tooling was sold to IKA in Argentina, which con-
Manhattan series. tinued production of the Kaiser Manhattan through 1962. 1
Kaiser made some lasting contributions to the indus-
try in its brief life, most notably demonstrating that a su-
For the remainder of the 1955 season, and for the next 15
years, the Willys Jeep products would be the only automo-
9
percharger engine was a viable means of improving power tive output under the Kaiser corporate name, but Kaiser- 5
without harming fuel economy. Over the next 10 years,
Ford would offer a supercharger on its 1957 Thunderbird,
Willys would turn the Jeep into a highly successful, world-
renowned utility vehicle. In 1970, the Jeep brand was sold
5
and Studebaker would use a supercharger most notably in to American Motors, which was subsequently bought by
its GT Hawk and Avanti models. Many years later, Gen- Chrysler Corporation in 1987, which in turn was merged
eral Motors would successfully revive the concept again. with Daimler-Benz from 1998 to 2007. It is ironic that a
Other Kaiser breakthrough ideas that would become gen- German-based company would 50 years later be responsi-
erally accepted as industry standards included taillamps ble for building the brand descended from a vehicle de-
that served as side-view safety markers, sound-deadening signed to help defeat Germany in World War II.

Manhattan 2-Door Club Sedan

1955 Kaiser 662

Model year production: 480, down 91.56% from 1954. cated on left front door hinge pillar. First digit denotes year:
Domestic market share: 0.01% (19th place). 5 = 1955. Second digit is division number: 1 is Kaiser. Third
Base price range: $2,617 to $2,670. through fifth digits denote model: 467 is two-door club
Kaiser average base price: $2,644, down 3.37%. sedan, and 367 is four-door sedan. Remaining digits are se-
Introduction date: January 1955. quential serial numbers beginning with 5001. Ending num-
Assembly plants: Toledo, OH. bers are presently unknown. Example: 51467-5001 is a 1955
Serial number identification: Nine-digit code on plate lo- Kaiser Manhattan 2-Door Club Sedan, serial number 5001.

Powertrains
Compression
Engine Ratio Gross HP Transmission Manhattan
226.2 CID Super Power, 2-bbl., L-head, 6-cyl. 7.3:1 140 3-speed manual S
Overdrive $99
Dual-Range Hydra-Matic automatic $165

Major Options Paint Colors

Manhattan Code
Air conditioning $ Raven Black 80
Heater and defroster $68 Beryl Green 92
Radio $89 Arctic White 94
Electric clock S Island Green Metallic 100
E-Z-Eye tinted glass $16 Copper Dust Metallic 102
Power steering $131 Blue Comet Metallic 104A
Power brakes $ Powder Blue 105
Full wheel covers S Palm Beach Ivory 106
Wire wheels $290 President Red 108
White sidewall tires $ Steelglow Gray Metallic 109
Options common to most models. (S = Stan-
Julep Green Metallic 110
dard equipment) Items may be standard equip- Transport Yellow 111
ment, optional at different pricing, or unavail- Pine Tint 117
able on certain body styles. This chart is only a Concert Ivory 118
guide. Arctic White over Steelglow Gray Metallic 94-109
Concert Ivory over President Red 118-108
President Red over Concert Ivory 108-118
Blue Comet Metallic over Powder Blue 104A-105
Concert Ivory over Copper Dust Metallic 118-102
Powder Blue over Blue Comet Metallic 105-104A
Pine Tint over Julep Green Metallic 117-110
Julep Green Metallic over Pine Tint 110-117
Steelglow Gray Metallic over Arctic White 109-94
Copper Dust Metallic over Concert Ivory 102-118
Palm Beach Ivory over Island Green Metallic 106-100
Island Green Metallic over Palm Beach Ivory 100-106
Palm Beach Ivory over Island Green Metallic 106-108
President Red over Palm Beach Ivory 108-106
Concert Ivory over Julep Green Metallic 118-110
Julep Green Metallic over Concert Ivory 110-118
 663 1955 Lincoln

Manhattan
Here, in the Kaiser Manhattan, is an extra helping
of everything youve wanted in a car!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1951 through 1955.
Wheelbase 118.5"
Percentage of divisions sales volume: 100.00%.
Length 215.6"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Width 74.9"
Firedome, Hudson Hornet, Oldsmobile Super 88, and Packard Clipper. Height 60.3"
Notable changes: Revised simulated hood scoop. Legroom front 45.1"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Legroom rear 39.5"
peting, color-keyed interior trim, padded dashboard, automatic dome Headroom front 35.7"
lights, stainless steel exterior window trim, wide rocker panel molding, Headroom rear 33.7"
hood emblem, front and rear bumper guards, rear fender skirts, full Cargo capacity (cu. ft.) 18.7
wheel covers, and 6.70 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production* LY*
Manhattan 2-Door Club Sedan, 6-p. 51467 $2,617 0.00% 3335 NA* NA*
Manhattan 4-Door Sedan, 6-p. 51367 $2,670 0.00% 3375 NA* NA*
TOTALS Avg. Price $2,644 0.00% Production 480 -91.56%
*Model year production and change from LY are not available due to 1955 production figures not being kept by body style. See comments in 1955 Kaiser introduction.

LINCOLN 1
9
Lincoln For modern living. For magnificent driving!
5
5
In what would become a highly competitive 1955 auto- Styling changes gave the Lincoln a customized look
motive market, Lincoln was unfortunately not well prepared. that made it easier to distinguish the new 1955 models from
While all of its direct competition had received all-new styling their 52 through 54 predecessors. Up front the vertical
in 1954 or 1955, the Lincoln was saddled with a revision of bars on the lower bumper were eliminated. In this area,
its nice, but outdated, 1952 design. There were changes and and the open area above the bumper, were thin horizontal
improvements, but they were not enough to help a contin- bars. The headlamps were given a new hooded trim ring,
ued sales and production slide. Even ailing Packard more than the fender top ornaments were removed, a slimmer hood
doubled Lincolns 1955 model year output. ornament was fashioned, and the V emblem was removed
There were bright spots, however. A newly revised en- from the front of the hood (the Lincoln crest remained),
gine increased displacement to 341 CID, boosted com- giving a sleek, clean look. The Lincoln name in block let-
pression to 8.5:1, and raised power output to 225 horse- tering also returned to the front hood edge.
power at 4400 rpm. This was also the first year for Lincoln Customized-style touches continued around back,
to have its own, Ford built, automatic transmission. The with rear quarter panels being extended to create a tailfin,
new Turbo-Drive automatic was touted as bringing new with a hooded vertical taillamp set in the end. Below this,
flexibility, and new smoothness to driving. the backup light jutted rearward, matching the new rear
1955 Lincoln 664
bumpers shape, giving the appearance of a sideways V The system was a cumbersome trunk-mounted unit, with
when viewed from the side. rear quarter panel mounted air intakes and ducts mounted
Bodyside sheetmetal had a revision of the bodyside on the roof rail sides.
feature line, now set lower and having more rake to the The Cosmopolitan series designation was dropped,
forward slanting portion behind the front door. An almost and the base model became simply the Lincoln. However,
imperceptible crease started off of the front wheel opening the formers Custom suffix was adopted and the models
ridge and ended at the rear bodyside feature line. Trim on were designated in advertising as Lincoln Customs. Most
the lower body was redesigned and covered the slanting industry references referred to these cars as the Custom se-
portion with a wide brushed stainless trim piece that ex- ries to better distinguish them from the Lincoln Capri se-
tended down to the rocker panel area. On the Capri, it ries. Also, the Lincoln-Mercury marketing and advertising
continued to sweep back to the rear bumper, covering the departments continued to use the Capri Special Custom
lower portion of the rear fender skirt and rear quarter panel. designations, but this would be the last year for the Special
A rocker panel molding was also used. On the base Lincoln Custom suffix. Clearly the consumer and media had an in-
Custom, a slightly different stainless piece covered the slant- fluence on this decision, as road reports of the period al-
ing portion and had a thin stainless trim piece that ran to most universally refer to the Custom or Capri. And a final
the back bumper. note, near the end of the model year, in April 1955, after a
Interior design was again updated with new patterns 10-year pairing with Mercury, Lincoln once again became
and colors. For added comfort, all Lincolns except the a separate division of Ford Motor Company.
Capri convertible were now available with air conditioning.

Capri 2-Door Convertible

Capri 2-Door Hardtop

Model year production: 27,222, down 26.41% from 1954. nine to ten digit code located on right side front door pillar,
Domestic market share: 0.38% (16th place). and read as follows: First two digits indicate year (55 =
Base price range: $3,563 to $4,072. 1955); third and fourth letters indicate assembly plant from
Lincoln average base price: $3,793, up 1.09%. code above; the next four to five digits are sequential begin-
Introduction date: November 1954. ning with 5001 and ending with 8519 (Los Angeles plant) or
Assembly plants: Los Angeles, CA (LA); and Wayne, MI 28595 (Wayne, MI, plant). The last digit indicates series:
(WA). H for Lincoln and Capri.
Serial number identification: Serial number consists of a

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
341 CID, 4-bbl., OHV V8 8.5:1 225 Turbo-Drive automatic S
Major Options
Lincoln Custom Capri
Heater and defroster $110 $110
Air conditioning $ $
 665 1955 Lincoln
Lincoln Custom Capri
Radio $110 $110
Power windows $ $*
4-way power front seat $ $*
Power steering $129 $129
Power brakes $ $
Full wheel cover S S
Whitewall tires $37 $37
*Standard on Capri convertible.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
models. This chart is only a guide.

Paint Colors
Code Code
Executive Black 01 Ermine White over Estate Green Metallic 50
Chalet Blue Metallic 02 Estate Green Metallic over Ermine White 51
Starlight Gray 06 Chalet Blue Metallic over Ermine White 52
Chancellor Gray Metallic 07 Ermine White over Chalet Blue Metallic 53
Brunswick Blue 09 Ermine White over Summit Green 54
Estate Green Metallic 10 Huntsman Red over Ermine White 55
Viceroy Brown Metallic 11 Ermine White over Huntsman Red 56
Galway Green Metallic 12 Ermine White over Brunswick Blue 57
Summit Green 13 Sunstone Yellow Green over Ermine White 58
Sunstone Yellow Green 19 Ermine White over Galway Green Metallic 59
Huntsman Red 21 Ermine White over Palomino Buff 60
Ermine White 23 Palomino Buff over Ermine White 61
Palomino Buff 25 Ermine White over Viceroy Brown Metallic 73
Cashmere Coral 27 Viceroy Brown Metallic over Ermine White 74
Taos Turquoise 28 Executive Black over Ermine White 75
Bahama Blue Metallic 30 Ermine White over Executive Black 76
Executive Black over Sunstone Yellow Green 34 Ermine White over Sunstone Yellow Green 89
Executive Black over Starlight Gray 37 Ermine White over Cashmere Coral 90
Galway Green Metallic over Summit Green 42 Cashmere Coral over Ermine White 91
Summit Green over Galway Green Metallic 43 Ermine White over Taos Turquoise 92
Estate Green Metallic over Summit Green 44 Taos Turquoise over Ermine White 93
Summit Green over Estate Green Metallic
Chancellor Gray Metallic over Starlight Gray
45
46
Executive Black over Huntsman Red
Huntsman Red over Executive Black
96
97
1
Starlight Gray over Chancellor Gray Metallic
Chalet Blue Metallic over Brunswick Blue
47
48
Ermine White over Bahama Blue Metallic
Bahama Blue Metallic over Ermine White
98
99
9
Brunswick Blue over Chalet Blue Metallic 49 5
5
Lincoln
Styled for the mobility of our time!

Nameplate year of origin: 1921. Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 123.0"
Percentage of divisions sales volume: 13.04%.
Length 215.6"
Primary competition: Buick Roadmaster, Chrysler New Yorker, and Width 77.6"
Packard 400. Height 62.7"
Notable changes: Revised grille, lower body styling, and trim and detail Legroom front 44.3"
changes. Replaces former Cosmopolitan series. Legroom rear 42.7"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Headroom front 35.5"
ter armrest, full floor carpeting, electric clock, chrome window sur- Headroom rear 34.7"
round moldings, bodyside beltline trim, full-length bodyside stainless Cargo capacity (cu. ft.) 30.9
steel molding, rear fender skirts, and 8.00 15 BSW tires. Fuel capacity (gals.) 20.0
1955 Mercury 666

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Lincoln Custom 2-Door Hardtop Sport Coupe, 6-p. 60C $3,666 +1.13% 4185 1,362 -54.51%
Lincoln Custom 4-Door Sedan, 6-p. 73A $3,563 +1.16% 4235 2,187 -50.82%
TOTALS Avg. price $3,615 +1.15% Production 3,549 -52.30%

Capri
Superb new beauty of line and form ...
with new super-compression power!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan coupe). Measurements

Current bodystyle lifespan: 1952 through 1955.
Wheelbase 123.0"
Percentage of divisions sales volume: 86.96%.
Length 215.6"
Primary competition: Cadillac Series 62, Imperial and Packard Series 400. Width 77.6"
Notable changes: Revised grille, lower body styling, and trim and detail changes. Height 62.7"
Major standard equipment: Cloth and leather upholstery, rear seat center arm- Legroom front 44.3"
rest, full floor carpeting, electric clock, chrome window surround moldings, Legroom rear 42.7"
bodyside beltline trim, full-length bodyside stainless steel molding, rocker Headroom front 35.5"
panel molding, rear fender skirts, and 8.00 15 BSW tires. Convertible adds: Headroom rear 34.7"
Leather upholstery, power front seat, power windows, power top, and 8.20 15 Cargo capacity (cu. ft.) 30.9
BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60A $3,910 +1.06% 4305 11,462 -18.15%
Capri 2-Door Convertible, 6-p. 76A $4,072 +1.02% 4415 1,487 -23.78%
Capri 4-Door Sedan, 6-p. 73B $3,752 +1.10% 4275 10,724 -21.14%
TOTALS Avg. price $3,911 +1.06% Production 23,673 -19.89%

MERCURY
Ten new models in three distinctive series
each a new combination of beauty and power!

An all-new top of the line Mercury, the Montclair se- fluence, but the rest of the car looked more like a Lincoln.
ries, appeared for 1955, with a larger, sleeker body and a Ten years of the Lincoln-Mercury division would end in the
new 292 CID V8 engine, all riding on a slightly longer spring of 1955, and Mercury would become a stand-alone
chassis. Station wagons continued to share the Ford plat- division for about three more years, before being combined
form, and indeed some features of the greenhouse, partic- into the Mercury-Edsel-Lincoln division in 1958.
ularly on 2-Door hardtops and wagons showed the Ford in- A larger version of 1954s new overhead valve V8 en-
 667 1955 Mercury
gine was introduced for 1955. The new engine put out 188 and had a ribbed chrome plate at the front of the enclosed
horsepower in base form, with a 2-barrel carburetor. As area, with a round medallion and the Mercury crest
the cars themselves were not substantially larger or heavier, mounted within. Around back a large combination tail-
this vast 50 percent jump in horsepower in just two short lamp and backup lamp was mounted vertically in the rear
model years greatly enhanced Mercurys performance fender ends, which gave the slightest hint of a tailfin. Also
image. new decklid trim was used.
Outside the cars carried all-new styling yet retained a Inside the 1955 models sported the widest array of up-
link to the prior models. Up front, the grille-in-bumper de- holstery and colors yet seen in a Mercury. A new instru-
sign continued, this year with three vertical bars placed be- ment panel design included a relatively flat top section,
tween the upper and lower bumper sections, capped with which overhung the lower portion of the dash that carried
a bumper guard at each end. Along the top bumper bar, the radio and ventilation controls. In front of the driver the
there was a horizontal ribbed chrome panel. The Mercury top section curved over the arch style speedometer and
crest and a smaller hood ornament decorated the hood. gauges that were set within a V-shaped cluster, with the
A chrome hood bar wrapped around the front fender steering column being the base of the V.
edge and continued to form the front fender and door Although Mercurys sales brochure touted 10 models,
molding. The body side speed line crease used on the the late introduction of the Montclair 4-Door Sedan added
5254 cars was moved up to the upper middle section of an eleventh. Originally intending the Montclair series to
the rear quarter panel. All series had a chrome cap over the consist of a 2-Door hardtop and the 2-Door convertible
front end of this area. On the Custom, it covered only the and glass top Sun Valley hardtop that were formerly in
top half, and then a rear quarter panel trim piece ran back the Monterey series, Mercury decided that a 4-Door model
to the end of the fender. On the Monterey and new Mont- could add sales and added the sedan after the start of the
clair, the front of this area had a full chrome cap, and the model year. This model was unlike other Mercury 4-Doors
rear quarter panel trim ran back from its lower edge. All but in that it had a roofline more closely related to the 2-Door
the wagons also had a rear chrome gravel shield and rear Hardtops, and was perhaps a stopgap measure until a 4-
fender skirts. Also the wagons used their own special rear Door Hardtop could be put into production.
quarter trim, which outlined this upper body feature line,

Montclair 2-Door Sun Valley Hardtop

1
Custom 2-Door Sedan
Montclair 2-Door Hardtop
9
5
Model year production: 329,808, up 27.19% from 1954.
Domestic market share: 4.63% (7th place).
Serial number identification: Ten to eleven-digit number lo-
cated on left front door pillar, and read as follows: The first
5
Base price range: $2,218 to $2,844. two digits indicate model year (55 = 1955). Third and
Mercury average base price: $2,543, up 4.25%. fourth digits indicate assembly plant code from above. The
Introduction date: December 1954. next digits are sequential with beginning number of 10001
Assembly plants: Los Angeles, CA (LA); Metuchen, NJ and ending number as follows in the chart below. The last
(ME); St. Louis, MO (SL); and Wayne, MI (WA). digit is M for Mercury.

Highest Serial Numbers by Assembly Plant

Assembly plant Ending number
Los Angeles, CA (LA) 48892
Metuchen, NJ (ME) 87345
St. Louis, MO (SL) 137530
Wayne, MI (WA) 94613
1955 Mercury 668

Powertrains
Compression Custom &
Engine Ratio Gross HP Transmission Monterey Montclair
292 CID Super-Torque, 2-bbl., OHV V8 7.6:1 188 3-speed manual S S
Overdrive $110 $110
Merc-O-Matic Drive $190 -
292 CID Super-Torque, Power Pack
4-bbl., OHV V8 7.6:1 198 Merc-O-Matic Drive $225 $190

Major Options
Custom Monterey Montclair
Heater and defroster $ $ $
Radio $ $ $
Power front seat $ $ $
Power windows $ $ $
Power steering $108 $108 $108
Power brakes $45 $45 $45
Road lamps $ $ $
Rear fender skirts $ S S
Hubcaps S S S
Whitewall tires $35 $35 $35
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
models. This chart is only a guide.

Paint Colors
Code Code
Tuxedo Black 01 Tuxedo Black over Alaska White 64
Biltmore Blue 03 Alaska White over Carmen Red 65
Gulfstream Blue Metallic 04 Carmen Red over Alaska White 66
Kingston Gray 05 Gulfstream Blue Metallic over Biltmore Blue 67
Rockdale Gray Metallic 07 Biltmore Blue over Gulfstream Blue Metallic 68
Forester Green Metallic 08 Alaska White over Gulfstream Blue Metallic 69
Springdale Green 14 Gulfstream Blue Metallic over Alaska White 70
Canyon Cordovan Metallic 15 Rockdale Gray Metallic over Kingston Gray 71
Lime 16 Alaska White over Lime 72
Tropic Blue 17 Tuxedo Black over Yukon Yellow 77
Yukon Yellow 18 Alaska White over Canyon Cordovan Metallic 78
Arbor Green 20 Canyon Cordovan Metallic over Alaska White 79
Alaska White 22 Alaska White over Sunglaze 80
Glen Lake Blue Metallic 24 Alaska White over Tropic Blue 81
Sea Isle Green Metallic 26 Tropic Blue over Alaska White 82
Carmen Red 29 Alaska White over Arbor Green 83
Persimmon 31 Arbor Green over Alaska White 84
Forester Green Metallic over Springdale Green 32 Alaska White over Glen Lake Blue Metallic 85
Springdale Green over Forester Green Metallic 33 Glen Lake Blue Metallic over Alaska White 86
Alaska White over Sea Isle Green Metallic 35 Tuxedo Black over Lime 87
Sea Isle Green Metallic over Alaska White 36 Alaska White over Biltmore Blue 88
Alaska White over Forester Green Metallic 38 Alaska White over Persimmon 94
Forester Green Metallic over Alaska White 39 Rockdale Gray Metallic over Persimmon 95
Alaska White over Springdale Green 40 Sea Isle Green Metallic over Springdale Green 201
Tuxedo Black over Carmen Red 41 Springdale Green over Sea Isle Green Metallic 202
Forester Green Metallic over Yukon Yellow 62 Sunglaze 203
Alaska White over Tuxedo Black 63
 669 1955 Mercury

Custom
For those who seek the most quality, beauty,
and brilliant engineering a modest investment can buy!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 22.34%. Cars Wagon
Primary competition: Dodge Royal, Hudson Wasp, Pontiac Chieftain Wheelbase 119.0" 118.0"
870, and Studebaker President. Length 206.3" 201.2"
Notable changes: Completely redesigned. Width 76.4" 76.4"
Major standard equipment: Cloth upholstery, rubber floor mats, elec- Height 61.2" 62.4"
tric clock, horn ring, chrome window surround moldings, luggage Legroom front 43.8" 42.8"
compartment light, full length body side stainless trim, and 7.10 15 Legroom rear 42.8" 41.5"
BSW tires. Sport coupe adds: Vinyl and cloth upholstery, and C-pillar Headroom front 35.4" 35.4"
chrome appliqu. Station wagon adds: Vinyl upholstery, front fender Headroom rear 34.2" NA
and rear quarter stainless molding, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Sedan, 6-p. 70B $2,218 +1.09% 3395 31,295 -15.75%
Custom 2-Door Hardtop Sport Coupe, 6-p. 60E $2,341 +1.12% 3480 7,040 -53.79%
Custom 4-Door Sedan, 6-p. 73B $2,277 +1.16% 3450 21,219 -35.08%
Custom 4-Door Station Wagon, 6-p. 79B $2,686 NEW 3780 14,134 NEW
TOTALS Avg. price $2,381 +5.64% Production 73,688 -13.38%

Monterey
For those who prefer advanced design with
a hint of conservative distinction!
1
9
Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements 5
Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 45.92%. Cars Wagon 5
Primary competition: Buick Special, Dodge Custom Royal, Hudson Wheelbase 119.0" 118.0"
Wasp Custom, Nash Statesman, Oldsmobile 88, and Pontiac Star Chief. Length 206.3" 201.2"
Notable changes: Completely redesigned. Width 76.4" 76.4"
Major standard equipment: Cloth upholstery, carpeting, electric clock, Height 61.2" 62.4"
horn ring, chrome window surround moldings, full length body side Legroom front 43.8" 42.8"
stainless trim, rear fender skirts, and 7.10 15 BSW tires. Sport coupe Legroom rear 42.8" 41.5"
adds: Vinyl and cloth upholstery. Station wagon adds: Vinyl upholstery, Headroom front 35.4" 35.4"
front fender and rear quarter stainless molding, faux wood exterior door Headroom rear 34.2" NA
and quarter panel mahogany panels with maple trim, and 7.60 15 Cargo capacity (cu. ft.) NA NA
BSW tires. Fuel capacity (gals.) 17.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Hardtop Coupe, 6-p. 60B $2,465 +0.53% 3510 69,093 -13.13%
1955 Nash 670
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 4-Door Sedan, 6-p. 73C $2,400 +2.87% 3500 70,392 +6.66%
Monterey 4-Door Station Wagon, 8-p. 79C $2,844 +2.45% 3770 11,968 +2.68%
TOTALS Avg. price $2,570 +0.75% Production 151,453 -13.08%

Montclair
The jaunty spirit of a sports car and the mighty performance
of a new Super Torque engine, with luxury you expect
only in the most expensive cars!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 119.0"
Percentage of divisions sales volume: 31.74%.
Length 206.3"
Primary competition: Buick Century, DeSoto Firedome, Hudson Hornet, Width 76.4"
Kaiser Manhattan, Nash Ambassador Custom, and Oldsmobile Super 88. Height 58.6"
Notable changes: All-new series. Legroom front 43.8"
Major standard equipment: Cloth and vinyl upholstery, carpeting, electric Legroom rear 42.8"
clock, horn ring, chrome window surround moldings, full length body side Headroom front 35.4"
stainless trim, rocker panel molding, rear fender skirts, and 7.10 15 BSW Headroom rear 34.2"
tires. Sun Valley adds: Plexiglas tinted top on front half of roof. Convert- Cargo capacity (cu. ft.) NA
ible adds: Vinyl upholstery, power top, and 7.60 15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Montclair 2-Door Hardtop Coupe, 6-p. 64A $2,631 NEW 3490 71,588 NEW
Montclair 2-Door Sun Valley Hardtop Coupe, 6-p. 64B $2,712 +5.03%* 3560 1,787 -81.69%*
Montclair 2-Door Convertible, 6-p. 76B $2,712 +3.91%* 3685 10,668 +46.28%*
Montclair 4-Door Sedan, 6-p. 58A $2,685 NEW 3600 20,624 NEW
TOTALS Avg. price $2,685 NEW Production 104,667 NEW
*Comparisons made to 1954 Monterey Sun Valley and Convertible.

NASH
Presenting Nash for 1955! Nash gives you more!

Not to be outdone by the Big Three and all of their purchased new V8 powerplants from Packard, instead of de-
new cars and V8 engines, Nash, as part of the newly formed veloping their own engines. But, despite having less than
American Motors Corporation, took the lead with the a year to bring the 1955 marketing plan together, AMC
styling, design, and even the construction of the corpora- made some interesting changes and decisions that, in the
tions vehicles, while Hudson was left out in the cold, con- long term, would pay off in a big way with increased sales.
tributing not much more than a name. Nash and Hudson The long-standing Nash and Hudson lines were kept
 671 1955 Nash
as separate divisions of the new corporation. However, a Detroit were offering, and often times more luxurious. The
third quasi-division was created by extracting the Rambler Rambler instrument panel was essentially unchanged, but
line from Nash, and placing it into its own marketing sys- the Statesman and Ambassador were updated to accom-
tem with their cars being sold at both Nash and Hudson modate the new windshield design. Nash seats were noted
dealerships. Production totals were kept separately for Nash in period reviews as being the widest in the industry, a ben-
Ramblers and Hudson Ramblers, as were advertising and efit made possible by the wide Nash body and unit con-
marketing plans. This same marketing style applied to the struction. Of course, reclining front seats continued as a
imported Metropolitan, which was likewise sold under Nash signature feature. It should also be noted that an up-
both Nash and Hudson brands. For historical research, this grade to a 12-volt electrical system was made this year, al-
separation of the same car creates difficulty in determining lowing for the addition of accessories such as power win-
how the Rambler was distinguished between the brands, dow lifts.
and it must have created the same confusion for AMC, as Under the hood, the Rambler series dropped the 184
production records were kept only by brand and body style CID 6-cylinder, making the 195.6 CID 6-cylinder the only
for 1955. This was a definite change from prior Nash and engine offering. The Statesman continued to offer the same
Hudson practice. 6-cylinder engines as in the past. However, a new overhead
Rambler styling continued much as it had been for valve 6-cylinder engine and a thoroughly modern V8 en-
1954, but did display a new egg-crate style grille and new gine were offered as powerplants for the luxury Ambas-
full front wheel openings that gave the cars a much more sador series. The new 320 CID V8 engine was actually pur-
modern appearance. Statesman and Ambassador models re- chased from Packard, which used the new engine in its
ceived a complete restyling based on the old 1952 body and Clipper series. Packards new Ultra-matic automatic trans-
chassis unit-construction structure. A full wraparound mission was optionally available with the new V8 engine.
windshield was a nod to modern styling trends. Bodysides The new 6-cylinder was a reworked version of the former
added a feature line running horizontally just above the still 252.6 CID engine, receiving a horsepower increase of about
skirted wheel openings, although the front opening was 10 percent.
raised slightly. Finally, a chrome trim strip ran from the Model changes for the popular Rambler line included
front wheel opening straight to the rear bumper. the expansion of the DeLuxe sub-series to include a 2-door
The new grille was of an enlarged, chrome-lined oval Business sedan, 2-door wagon and a 4-door sedan. The
design, set between front fenders which extended forward Super Country Club 2-Door Hardtop was dropped, but a
of the grille area. The grille itself used concave vertical bars, Super 4-Door Cross Country station wagon was added.
but the unique part was that the headlamps were mounted The Custom sub-series lost the unique Convertible and 2-
within the ends of the grille, instead of being fender door wagon. In the Statesman and Ambassador series, both
mounted as on nearly every other car on the road. Running 2-door sedan models were discontinued. The imported
lights (or parking and turn signal lamps) were mounted Metropolitan continued into 1955 with few changes, and 1
low on the front fender ends. Around back a revised verti-
cal fin and horizontal taillamp treatment mimicked the
was available in both Nash and Hudson guises. Being an
import, it is not included further in this reference, but is
9
front-end styling. pictured below. 5
Interiors were as colorful as anything the Big Three in
5

Rambler Custom 2-Door

Metropolitan 2-Door Convertible Country Club Hardtop
1955 Nash 672

Rambler Custom 4-Door Sedan

Statesman Custom 2-Door

Country Club Hardtop

Model year production: 96,065, up 23.47% from 1954. Serial number identification: Five to seven-digit code on
Domestic market share: 1.35% (13th place). plate located on right side of cowl under hood. First digit
Base price range: $1,457 to $2,795. (two digits on California built cars) indicates assembly plant
Nash average base price: $2,056, down 1.76%. and series code from above. Remaining digits are sequential
Introduction date: February 1955. serial numbers as follows in chart below.
Assembly plants: Kenosha, WI (D, K and R); and El Se-
gundo, CA (DC, KC and RC).

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 205001 276099
Rambler DC 15001 23326
Statesman K 635001 649123
Ambassador 6 R 742901 757866
Ambassador 6 RC 23001 23081
Ambassador V8 V 1001 11444
Ambassador V8 VC 1001 1055

Powertrains
Compression
Engine Ratio Gross HP Transmission Rambler Statesman Ambassador
195.6 CID Super Flying Scot, 1-bbl., 7.3:1 90 3-speed manual S - -
L-head, 6-cyl. Overdrive $104 - -
Dual-Range Hydra-Matic $179 - -
195.6 CID Powerflyte, 1-bbl., 7.45:1 100 3-speed manual $* S -
L-head, 6-cyl. Overdrive $* $104 -
Dual-Range Hydra-Matic $* $179 -
195.6 CID Dual Powerflyte, 2-bbl., 7.45:1 110 3-speed manual - $40 -
L-head, 6-cyl. Overdrive - $144 -
Dual-Range Hydra-Matic - $219 -
252.6 CID Super Jetfire, 1-bbl., 7.6:1 130 3-speed manual - - S
OHV, 6-cyl. Overdrive - - $112
Dual-Range Hydra-Matic - - $179
252.6 CID LeMans, 2-bbl., 7.6:1 140 3-speed manual - - $46
OHV, 6-cyl. Overdrive - - $158
Dual-Range Hydra-Matic - - $225
320 CID, 2-bbl., OHV, V8 7.8:1 208 3-speed manual - - $295
Ultramatic automatic - - $494
*Available for Ramblers equipped for fleet service, and special order installation.
 673 1955 Nash

Major Options Paint Colors

Rambler Statesman Ambassador Code
Weather-Eye heater and Black P1
defroster $74 $74 $74 Caribbean Blue Green P44
All Season air conditioning $345 $345 $345 Midshipman Blue P61
Radio and antenna $76 $76 $76 Island Green P62
Air-liner reclining seats $11* $11* $11* Rio Red P64
Twin bed seat mattress $15 $15 $15 Coral Red P65
Electric clock $17* $17* $17* Sunburst Yellow P66
Power windows - $ $ Bermuda Green P67
Solex tinted glass $19 $19 $19 Mist Blue P68
Power steering - $108 $108 Snowberry White P69
Power brakes - $ $ Palomino Brown P71
Turn signals $16* $16* $16* Black over Sunburst Yellow P66A1
Full wheel covers $17* $17* $17* Island Green over Bermuda Green P67A62
White sidewall tires $ $ $ Midshipman Blue over Mist Blue P68A61
*Standard on Custom models. Snowberry White over Sunburst Yellow P66A69
Snowberry White over Rio Red P64A69
Options common to most models. (= Not Available) Items may be Snowberry White over Bermuda Green P67A69
standard equipment, optional at different pricing, or unavailable on cer-
tain body styles. This chart is only a guide.
Snowberry White over Coral Red P65A69
Snowberry White over Caribbean Blue Green P44A69
Rio Red over Snowberry White P69A64
Snowberry White over Black P1A69
Snowberry White over Palomino Brown P71A69
Two-tone paint available for $16 extra.

Rambler
American Motors presents the newest idea in automobiles.
The Rambler for 1955!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1950 through 1955 (Four-Door: 1954
through 1955). 2-Doors 4-Doors 1
Percentage of divisions sales volume: 58.30%.
Primary competition: Willys Aero.
Wheelbase
Length
100.0"
178.3"*
108.0"
186.3"*
9
Notable changes: Minor trim and detail changes.
Major standard equipment: Cloth and vinyl interior trim, rubber floor
Width
Height
73.5"
59.0"
73.5"
59.4"
5
covering with front carpeted inserts, rubber front window surround,
and 5.90 15 BSW tires. Super adds: Reclining front seats, stainless
Legroom front
Legroom rear
44.0"
37.5"
44.0"
39.5"
5
steel front window surround, stainless steel full-length lower body Headroom front 36.5" 36.5"
molding, and 6.40 15 BSW tires. Custom adds: Custom steering Headroom rear 35.5" 35.5"
wheel, courtesy lights, electric clock, radio, Continental rear tire mount Cargo capacity (cu. ft.) NA NA
and cover (except station wagon), full wheel covers, and 6.40 15 BSW Fuel capacity (gals.) 20.0 20.0
tires. Cross Country station wagon adds: Rooftop luggage rack. *Add 7" to length for Custom models.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 2-Door Business Sedan, 3-p. 5512 $1.457 NEW 2400 43 NEW
Rambler DeLuxe 2-Door Club Sedan, 5-p. 5516 $1,585 +2.26% 2432 8,979* NA*
Rambler DeLuxe 4-Door Sedan, 6-p. 5515 $1,695 NEW 2567 15,998* NEW
Rambler DeLuxe 2-Door Suburban Station Wagon,
5-p. 5514 $1,771 NEW 2528 2,379* NEW
Rambler Super 2-Door Club Sedan, 5-p. 5516-1 $1,683 -1.00% 2450 NA* NA*
1955 Nash 674
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 4-Door Sedan, 6-p. 5515-1 $1,798 +0.11% 2570 NA* NA*
Rambler Super 2-Door Suburban Station Wagon,
5-p. 5514-1 $1,869 +3.83% 2532 NA* NA*
Rambler Super 4-Door Cross Country Station
Wagon, 6-p. 5518-1 $1,975 NEW 2675 25,617* NEW
Rambler Custom 2-Door Country Club Hardtop,
5-p. 5517-2 $2,098 +7.59% 2518 2,993 -17.14%
Rambler Custom 4-Door Sedan, 6-p. 5515-2 $1,989 +1.22% 2606 NA* NA*
Rambler Custom 4-Door Cross Country Station
Wagon, 6-p. 5518-2 $1,995 -2.68% 2685 NA* NA*
TOTALS Avg. Price $1,810 -2.35% Production 56,009 +54.83%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible.

Statesman
The sensational new 1955 Nash Statesman!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 14.86%.
Length 202.3"*
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Mer- Width 78.0"
cury Monterey, Oldsmobile 88, Pontiac Star Chief, and Studebaker Height 61.8"
President. Legroom front 42.5"
Notable changes: Completely restyled. Legroom rear 40.1"
Major standard equipment: Cloth and vinyl interior trim, reclining front Headroom front 37.5"
seats, rubber floor covering with front carpeted inserts, front door arm- Headroom rear 36.0"
rests, wind-up clock, stainless steel window surrounds, stainless steel Cargo capacity (cu. ft.) NA
beltline molding, stainless steel full-length lower body molding, small Fuel capacity (gals.) 20.0
hubcaps, and 6.70 15 BSW tires. Custom adds: Cloth two-tone up- *Add 10" for Custom models.
holstery, foam seat cushions, electric clock, turn signals, rocker panel
moldings, Continental rear tire mount and cover, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman Super 4-Door Sedan, 6-p. 5545-1 $2,215 +2.64% 3134 12,877* NA*
Statesman Custom 2-Door Country Club
Hardtop, 5-p. 5547-2 $2,495 +2.97% 3220 2,726 -48.83%
Statesman Custom 4-Door Sedan, 6-p. 5545-2 $2,385 +2.27% 3204 NA* NA*
TOTALS Avg. Price $2,365 +4.84% Production 14,272 -29.35%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible.
 675 1955 Oldsmobile

Ambassador
The luxurious new 1955 Nash Ambassador!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 26.84%.
Length 209.3"*
Primary competition: Buick Century, DeSoto Firedome, Hudson Hor- Width 78.0"
net, Kaiser Manhattan, Mercury Montclair, Oldsmobile Super 88, and Height 62.3"
Packard Clipper. Legroom front 42.5"
Notable changes: Completely restyled. Legroom rear 40.1"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, front Headroom rear 36.0"
door armrests, wind-up clock, stainless steel window surrounds, stain- Cargo capacity (cu. ft.) NA
less steel beltline molding, stainless steel full-length lower body mold- Fuel capacity (gals.) 20.0
ing, small hubcaps, and 7.10 15 BSW tires. Custom adds: Cloth two- *Add 10" for Custom models.
tone upholstery, foam seat cushions, custom steering wheel, electric
clock, turn signals, rocker panel moldings, Continental rear tire mount
and cover, and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 4-Door Sedan, 6-p. 5565-1 $2,480 +2.61% 3538 22,614* NA*
Ambassador Custom 2-Door Country Club
Hardtop, 5-p. 5567-2 $2,795 +2.19% 3593 3,170 -11.48%
Ambassador Custom 4-Door Sedan, 6-p. 5565-2 $2,675 +2.88% 3576 NA* NA*
TOTALS Avg. Price $2,650 +4.77% Production 25,784 +20.33%
*Production kept by model number (body style), but not by sub-series, therefore comparisons to prior year are not possible. The 6 in the model number becomes 8
when equipped with a V8 engine.

1
9
5
OLDSMOBILE 5
Oldsmobile rockets ahead ... with Flying Colors!

The slogan this year makes reference to three things Interiors continued the two round dial theme on the
a more powerful Rocket engine, more color choices both instrument panel, with a large horizontal trim piece worked
inside and out, and exclusive flying color styling. The in through the top half, housing the gauges and radio con-
more powerful engine seems to go without saying, as the trols. The optional air conditioning system was moved to
mid-fifties were all about horsepower and who had the a location under the hood, meaning that the vents and duct-
most. The 324 CID engine was boosted to 202 horsepower work were now located within and under the instrument
@ 4000 rpm in top form. Backing it up was the Hydra- panel. Large vents positioned at opposite ends of the dash
Matic Super Drive automatic transmission. Dual exhaust delivered cooled or heated air to passengers. New leathers
would become available during the year, further boosting and fabrics in a wide array of hues and shades were be-
the performance and sound of the engine. coming an Oldsmobile signature.
1955 Oldsmobile 676
The flying color styling theme was best expressed in model arrived mid-year in all three series with styling very
the side trim. A nearly full-length trim piece ran straight similar to the 2-Door Hardtops.
back from the top of the swept-cut front wheel opening New front styling included a combined bumper and
(meaning, that the trailing edge flowed back gradually cre- grille setup that retained the over-arching upper grille that
ating a sportier look) then stopped just aft of the rear wheel Olds had become known for, while the bumper reflected
opening. From there it came back forward, gradually mov- the theme, giving an oval opening which housed the hor-
ing up, and then at the back side window, curved up to the izontal bar. Oval pod style bumper guards were again used,
beltline dip. A straight trim piece also came forward from but the center bar this year had actual block lettering af-
the backup light bezel and ended just inches short of the fixed on top of the bar, instead of molded into it. Hooded
main bodyside trim. Ninety-Eight 2-door models used a headlamps, the Oldsmobile globe hood emblem, and a new
variation of the main trim that ended in front of the rear Rocket styled hood ornament completed the new front end.
wheel opening. The 98 also used the swept-cut rear All cars now used one-piece wraparound front and rear
wheel opening styling. All other Oldsmobile models used windows. Minimal changes were seen at the rear, consist-
a rear fender skirt shaped to make the rear wheel opening ing mostly of badge placement changes and revised taillamp
appear to be swept-cut. A new 4-Door Holiday Hardtop and bumper design.

88 4-Door Sedan 98 2-Door Holiday Hardtop

98 Starfire 2-Door Convertible interior Super 88 2-Door Sedan

Model year production: 583,179, up 64.74% from 1954. Serial number identification: Located on left front door
Domestic market share: 8.18% (5th place). hinge pillar. Eight to nine digit code read as follow: 1st two
Base price range: $2,297 to $3,276. digits indicate year: 55. Third digit indicates series as fol-
Oldsmobile average base price: $2,718, up 1.61%. lows: 7 = 88, 8 = Super 88, and 9 = 98. Fourth digit indi-
Introduction date: November 1954. cates assembly plant code from above, followed by sequen-
Assembly plants: Atlanta, GA (A); Framingham, MA (B); tial number by plant and series with beginning number of
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS 1001, and ending number as follows in the chart below.
(K); Linden, NJ (L); Lansing, MI (M); Arlington, TX (T);
and Wilmington, DE (W).

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Arlington Wilmington
88 25284 14033 23907 25801 26305 83115 13728 18188
Super 88 24050 13521 26134 26765 30220 95087 14606 18874
98 12463 7338 12655 12237 16111 48385 7937 9117
 677 1955 Oldsmobile

Powertrains
Compression
Engine Ratio Gross HP Transmission 88 Super 88 98
324 CID Rocket, 2-bbl., OHV, V8 8.5:1 185 3-speed manual S - -
Hydra-Matic Super Drive $178 - -
324 CID Rocket, 4-bbl., OHV, V8 8.5:1 202 3-speed manual - S S
Hydra-Matic Super Drive - $178 $178

Major Options Paint Colors

88 Super 88 98 Code
DeLuxe Condition-Air heater and Black 10
defroster $74 $74 $74 Burlingame Red 20
Air conditioning (NA convertibles) $550 $550 $550 Regal Maroon 21
DeLuxe radio $94 $94 $94 Mint Green 30
Signal seeking radio $121 $121 $121 Glen Green Metallic 31
Autronic-Eye headlamp dimmer $45 $45 $45 Grove Green Metallic 32
Power windows $80 $80* $80* Twilight Blue 40
4-way power front seat adjustment $65 $65 $65 Panama Blue Metallic 41
Tinted glass $30 $30 $30 Bimini Blue Metallic 42
Safety padded instrument panel $17 $17 S Frost Blue 43
Power steering $108 $108 $108 Mist Gray Metallic 50
Power brakes $38 $38 $38 Juneau Gray Metallic 51
Rear fender skirts S S S Polar White 60
Chrome wheel trim rings $8 $8 - Caspian Cream 61
DeLuxe wheel covers $28 $28 S Coral 62
Whitewall tires $32 $32 $32 Bronze Metallic 63
*Standard on Convertible models. Not available on 2-Door models. Chartreuse 64
Shell Beige 65
Options common to most models. (= Not Available; S = Standard Turquoise Metallic 70
equipment) Items may be standard equipment, optional at different
pricing, or unavailable on certain models. This chart is only a guide. Seventy-five two-tone combinations avail-
able, plus additional special two-tone combi-
nations. First two digits of code are lower body
color, second two digits are upper body color.

1
Eighty-Eight 9
5
Thrilling in beauty ... outstanding in value!
5
Nameplate year of origin: 1949. Measurements
Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 38.13%.
Length 203.4"
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Mer- Width 78.3"
cury Monterey, Nash Statesman Custom, Pontiac Star Chief, and Height 60.5"
Studebaker President. Legroom front 42.5"
Notable changes: Minor restyling. Legroom rear 43.8"
Major standard equipment: Two-tone cloth upholstery, rubber floor Headroom front 35.6"
mats, electric clock, lined luggage compartment, front and rear fender Headroom rear 34.6"
stainless trim, rear fender skirts, and 7.10 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
1955 Oldsmobile 678

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
88 2-Door Sedan, 6-p. 3611 $2,297 +1.10% 3688 37,507 +108.22%
88 2-Door Holiday Hardtop Coupe, 5-p. 3637 $2,474 +1.02% 3707 85,767 +232.17%
88 4-Door Sedan, 6-p. 3669 $2,362 +1.07% 3707 57,777 +99.04%
88 4-Door Holiday Hardtop Sedan, 6-p. 3639 $2,546 NEW 3768 41,310 NEW
TOTALS Avg. price $2,420 +2.85% Production 222,361 +205.19%

Super 88
Out in front ... with the new Go-Ahead look!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 41.53%.
Length 203.4"
Primary competition: Buick Century, Dodge Custom Royal, Hudson Width 78.3"
Hornet, Kaiser Manhattan, Mercury Montclair, and Nash Ambas- Height 60.5"
sador. Legroom front 42.5"
Notable changes: Minor restyling. Legroom rear 43.8"
Major standard equipment: Nylon and orlon cloth upholstery (leather Headroom front 35.6"
trim also offered), full floor carpeting, electric clock, lined luggage Headroom rear 34.6"
compartment, front and rear fender stainless trim, rear fender skirts, Cargo capacity (cu. ft.) NA
and 7.60 15 BSW tires. Convertible adds: Leather interior, power Fuel capacity (gals.) 20.0
front seat, power windows, and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 88 2-Door Sedan, 5-p. 3611D $2,436 +1.08% 3720 11,950 -57.14%
Super 88 2-Door Holiday Hardtop Coupe, 5-p. 3637D $2,714 +0.97% 3765 62,534 +48.34%
Super 88 2-Door Convertible, 5-p. 3667DTX $2,894 +0.91% 3989 9,007 +39.60%
Super 88 4-Door Sedan, 6-p. 3669D $2,503 +1.05% 3762 111,316 -0.01%
Super 88 4-Door Holiday Hardtop Sedan, 6-p. 3639D $2,788 NEW 3825 47,385 NEW
TOTALS Avg. price $2,667 +2.15% Production 242,192 +28.95%

Ninety-Eight
Spectacular is the word for Oldsmobiles Ninety-Eight.
This is Oldsmobile at its finest!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 20.34%.
Length 212.4"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, Hudson Width 78.3"
Hornet, Kaiser Manhattan, and Packard Clipper Custom. Height 60.5"
Notable changes: Minor restyling. Legroom front 42.8"
Major standard equipment: Nylon and leather upholstery, front seat Legroom rear 44.0"
center armrest, full floor carpeting, electric clock, front and rear fender Headroom front 35.6"
stainless trim, rear fender skirts (4-Door only), lined luggage compart- Headroom rear 33.8"
 679 1955 Packard

ment, and 7.60 15 BSW tires. DeLuxe adds: Rear seat center arm- Measurements (cont.)
rest. Convertible adds: Leather interior, power windows and front seat
Cargo capacity (cu. ft.) NA
adjustment, power top, and 8.00 15 BSW tires.
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 5-p. 3037 $3,069 +8.60% 3924 38,363 +332.75%
98 2-Door DeLuxe Starfire Convertible, 5-p. 3067DX $3,276 +0.83% 4159 9,149 +34.54%
98 4-Door DeLuxe Sedan, 6-p. 3069D $2,833 +0.96% 3864 39,847 -16.94%
98 4-Door DeLuxe Holiday Hardtop Sedan, 6-p. 3039D $3,140 NEW 3976 31,267 NEW
TOTALS Avg. price $3,080 +3.31% Production 118,626 +27.11%

PACK ARD
Packard Presents Two Great Lines of Cars for 1955!

Lacking funds for a totally new car, Packard made ex- Packard crest emblem. The total effect was of a larger, more
tensive upgrades to its basic 19511954 bodies and chassis modern car, with the overall front end canted slightly for-
enough changes that they nearly qualified as totally new ward.
cars. At first glance, it is difficult to see the relationship, but Changes in the greenhouse area included a new wind-
a closer inspection reveals some of the old cars features, shield, now of a full sweep-around design, along with
such as the rear fender feature line that is well hidden with new rectangular front door vent windows and one-piece
trim, and even with a modified shape on senior Packards. wraparound rear windows on all closed cars. The back end
After the corporate troubles of 1954, the new model year of the Clipper series was a carry-over of the new-for-1954 1
looked promising. New styling, powertrains and chassis
features combined to produce Packards best season since
Clipper design. However, the senior Packard line received
all-new quarter panel designs, with a feature line that was
9
1950. flattened out below the rear side windows. This allowed for 5
Styling updates for 1955 went in a decidedly modern
direction. At the front end the Clipper series used a mesh
a vertical trim piece with a simulated air intake design on
all models. The most distinctive change was the new rear
5
type grille, while the senior Packard series had a large full- tailfin design with rearward canting fins. Tall vertical tail-
width egg-crate grille, both resting atop a full-width wrap- lamps were set within the ends of each fin, above backup
around bumper, which also wrapped under the car slightly, lamps at the bottom end.
as was common on many makes this year. The new bumper Visually, bodyside stainless steel trim and emblems
also had an air inlet opening set between the bumper were the most distinctive Packard feature for 1955. Medal-
guards, below the main bumper bar, and above the area that lions similar to those used on the hood graced the trunk
curved under the car. The upper grille bar had a very faint lids, along with series script on Clippers. Clipper bodyside
trace of the old ox-yoke grille shape left intact. It arched trim consisted of an upper molding beginning at the front
upward slightly in the center, and then ran straight across door vent window, gradually moving down onto the body
beneath the hooded headlamps, wrapping around the side, to a point near the rear edge of the front door. From
fender to meet the front fender molding. All cars also fea- there it ran straight back to the rear fender end. This was
tured wraparound parking lamps, which were set between quite similar to the 1954 Caribbean trim. On the new Con-
the top grille bar and the bumper. Clippers had a center stellation hardtop (and optional on the Clipper Custom
mounted grille emblem featuring a ships steering wheel, sedan), a second molding began off of the upper grille bars
while the senior Packards used a gold-colored V and end, running straight back over the front wheel opening,
1955 Packard 680
then curving downward as it moved onto the front door, door models put them onto the 127 inch wheelbase shared
and ending at the rocker panel molding near the back edge with the Patrician sedan. Equally new were Packards new
of the front door. This facilitated some very stylish, and Torsion-Bar springs, consisting of two-full length tor-
sometimes unique, paint combinations for two-toned Clip- sion bars and two compensating bars, which combined to
per Customs. Senior Packards used two horizontal trim give a stable, smooth, yet soft ride. This was available on
strips, the higher of which ran from the top grille bar any model. Also, a 12-volt electrical system was introduced
straight back across the front wheel opening, ending at the for this year. Interiors received an upgrade as well, while
vertical rear quarter panel trim. The lower piece began at continuing the basically flat instrument panel facing as in
the top of the rear bumper end and ran straight forward, past Packards. Even more colors were introduced to coin-
meeting the bottom of the vertical quarter panel trim piece, cide with the proliferation of colors on the exterior. And as
and ending at the front wheel opening. This arrangement was typical, more luxurious fabric and leathers were intro-
made it possible for Packard to be one of the first manu- duced, keeping Packard in step with the competition.
facturers to offer three-tone paint combinations, a choice Finally, Packards model lineup shrank by seven mod-
likely to be forever associated with the Caribbean convert- els this season. All three of the slow-selling 2-door sedans
ible and the 400 hardtops of 1955 and 1956. in the Clipper series were discontinued, and a more popu-
What couldnt be seen on the exterior was mostly new lar 2-door hardtop model replaced the 2-door Sportster
also, with the big news being Packards introduction of coupe. Other casualties included the Cavalier 4-Door
modern, overhead valve V8 engines. Offered in four vari- Sedan, the Packard convertible, and both Executive sedans.
ations, the engines immediately proved Packards mastery Henney coachbuilders had built the extended wheelbase
of engine building. The new Twin Ultramatic automatic Executive sedans. As Henney had its own financial prob-
transmission promised to improve on the already great Ul- lems and Packard was not selling very many Executives,
tramatic, but problems soon raised questions about Pack- the decision was made to discontinue them.
ards engineering. A change with the senior Packard two-

Caribbean 2-Door Convertible

Clipper Custom 2-Door Constellation Hardtop
400 2-Door Hardtop

Clipper Super 4-Door Sedan Patrician 4-Door Sedan

Model year production: 55.517, up 90.09% from 1954. cated on left front door hinge pillar, and read as follows:
Domestic market share: 0.78% (14th place). First four digits are model number from charts that follow.
Base price range: $2,586 to $5,932. Remaining digits are sequential serial number beginning
Packard average base price: $3,475, down 4.66%. with 1001 and ending as follows in chart below. Example:
Introduction date: January 1955. 5522-1001 is a 1955 Clipper DeLuxe 4-Door sedan, with se-
Assembly plants: Detroit, MI. rial number 1001.
Serial number identification: Eight to nine digit code lo-
 681 1955 Packard

Highest Serial Numbers by Model

Model Ending No.
5522 9039
5542 8979
5547 8016
5562 9702
5567 7678
5582 10127
5587 8206
5588 1500

Powertrains
Compression Clipper DeLuxe & Patrician &
Engine Ratio Gross HP Transmission Super Clipper Custom 400 Caribbean
320 CID, 2-bbl., V8 8.5:1 225 3-speed manual S - - -
Overdrive $110 - - -
Ultramatic Drive $199 - - -
352 CID, 4-bbl., V8 8.5:1 245 3-speed manual - S - -
Overdrive - $110 - -
Ultramatic Drive - $199 - -
352 CID, 4-bbl., V8 8.5:1 260 3-speed manual - - $* -
Ultramatic Drive - - S -
352 CID, Dual 4-bbl., V8 8.5:1 275 3-speed manual - - - $*
Ultramatic Drive - - - S
*A 3-speed manual transmission was available by special order.

Major Options
Clipper DeLuxe Clipper Super Clipper Custom 400 & Patrician Caribbean
Heater and defroster $80 $80 $80 $80 S
Air conditioning $647 $647 $647 $647 -
Radio with antenna $102 $102 $102 $102 S
Signal-seeking radio
Solex tinted glass
$125
$45
$125
$45
$125
$45
$125
$45
$23
$45 1
Full-leather interior
4-way power front seat
$155
$70
$155
$70
$155
$70
$155
$70
S
S 9
Power windows
Power steering
$108
$115
$108
$115
$108
$115
$108
S
S
S
5
Power brakes
Fender skirts
$40
$20
$40
$20
$40
$20
S
S
S
S
5
Full wheel covers $18 S S S S
White sidewall tires $30 $30 $30 $33 S
Options common to most models. (= Not Available, S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Jade A Topaz Metallic K
Tourmaline B Turquoise L
Emerald Metallic C White Jade M
Zircon D Agate N
Ultramarine Metallic E Citrine P
Sapphire Metallic F Sardonyx R
Moonstone G Rose Quartz U
Gray Pearl Metallic H Onyx V
Fire Opal J Emerald Metallic over Moonstone CG*
1955 Packard 682
Code Code
Tourmaline over Jade BA* Topaz Metallic over Citrine KP
Emerald Metallic over Jade CA* Topaz Metallic over Agate KN
Tourmaline over Moonstone BG* Topaz Metallic over White Jade KM*
Sapphire Metallic over Moonstone FG* White Jade over Citrine MP*
Ultramarine Metallic over Zircon ED* White Jade over Sardonyx MR
Sapphire Metallic over Zircon FD* Gray Pearl Metallic over Moonstone HG*
Ultramarine Metallic over Moonstone EG* Onyx over White Jade VM*
Moonstone over Turquoise GL* White Jade over Gray Pearl Metallic with Rose Quartz center section MUH
Onyx over Citrine VP White Jade over Onyx with Fire Opal center section MJV
Onyx over Fire Opal VJ* White Jade over Emerald Metallic with Jade center section MAC
Fire Opal over White Jade JM* White Jade over Sapphire Metallic with Zircon center section MDF
Agate over White Jade NM*
*Marked two-tone combinations are reversible. Tri-tone combinations available only on senior Packard 2-Door models.

Clipper
The new leader of the medium-priced field!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 69.68%.
Length 214.8"
Primary competition: Buick Super, Chrysler Windsor DeLuxe, DeSoto Width 78.0"
Fireflite, Hudson Hornet, Mercury Montclair, and Oldsmobile 98. Height 62.8"
Notable changes: Major restyling and new powertrain components. Legroom front 43.8"
Major standard equipment: Broadcloth and vinyl interior trim, full Legroom rear 41.5"
floor carpeting, stainless steel full-length bodyside moldings, front and Headroom front 36.0"
rear window surround moldings, hood ornament, front and rear Headroom rear 35.2"
bumper guards, small hubcaps with trim rings, and 7.60 15 BSW Cargo capacity (cu. ft.) 30.5
tires. Super and Custom add: Electric clock, glove box light, rocker Fuel capacity (gals.) 20.0
panel molding and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY* Wt. (lbs.) Production LY*
Clipper DeLuxe 4-Door Sedan, 6-p. 5522 $2,586 NEW 3680 8,309 NEW
Clipper Super 2-Door Panama Hardtop Coupe,
6-p. 5547 $2,776 NEW* 3700 7,016 NEW*
Clipper Super 4-Door Sedan, 6-p. 5542 $2,686 NEW 3670 7,979 NEW
Clipper Custom 2-Door Constellation Hardtop
Coupe, 6-p. 5567 $3,076 -1.57%* 3865 6,672 +84.41%*
Clipper Custom 4-Door Touring Sedan, 6-p. 5562 $2,926 +3.94% 3885 8,708 +38.88%
TOTALS Avg. Price $2,810 +2.12% Production 38,684 +67.66%
*1955 Customs are compared to the 1954 Supers, as they are direct replacements with the same model number. The 1955 Panama can be considered a new model, as it
had a new model number.
 683 1955 Plymouth

Packard
The new Packard with Torsion-Level ride!

Nameplate year of origin: 1951 (400 and Patrician) and 1953 (Caribbean). Measurements
Current bodystyle lifespan: 1955 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 30.32%.
Length 218.5"
Primary competition: Cadillac Series 62 and Lincoln Capri. Caribbean Width 78.0"
competition: Cadillac Eldorado and Chrysler 300. Height NA
Notable changes: Major restyling and new powertrain components. Legroom front 43.8"
Major standard equipment: Leather and cloth interior trim, full floor Legroom rear 41.5"
covering, electric clock, stainless full-length bodyside molding, front Headroom front 36.0"
and rear window surround moldings, hood ornament, rear fender skirts, Headroom rear 35.2"
full wheel covers, and 8.00 15 BSW tires. Caribbean adds: Leather in- Cargo capacity (cu. ft.) 30.5
terior, heater and defroster, power front seat, power windows, radio, Fuel capacity (gals.) 20.0
power top, wheel opening moldings, rocker panel molding, power steer-
ing, power brakes, and 8.00 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard 400 2-Door Hardtop Coupe, 6-p. 5587 $3,930 NEW 4250 7,206 NEW
Packard Caribbean 2-Door Convertible, 6-p. 5588 $5,932 -2.75% 4755 9,127 +812.70%
Packard Patrician 4-Door Sedan, 6-p. 5582 $3,890 0.00% 4275 500 +25.00%
TOTALS Avg. Price $4,584 -11.05% Production 16,833 +1430.27%

PLYMOUTH 1
9
All-new 55 Plymouth. The biggest car in Plymouth history ... longer, lower, wider! 5
5
The advertising slogan sums up the changes for 1955 other option, introduced at mid-year, was a 241 CID V8,
quite well. Plymouth had all-new body styling, in line with which gave buyers an economical V8 choice.
the other Chrysler products designed under the direction The new body styling followed the Exner less is
of Virgil Exner. Gone were the boxy and square cars, re- more theme, with very basic lines down the bodyside, let-
placed with sleek, smoothly styled cars. Plymouth also re- ting the side trim define the character of the car. Of course,
ceived its first V8 powerplant this year, and a host of new optional two-tone paint schemes provided variations on
optional equipment. the standard trim. Front and rear styling was simple and
In just one model year, Plymouth went from one en- modern. A variation of the 1954 grille theme appeared with
gine choice to four, with the addition of three varieties of a heaver center bar. New hood medallions were basically a
V8 engines. The base 6-cylinder engine was upgraded with flat bar on 6-cylinder cars, and a large V with a small 8
more power and was standard in all Plymouth models, ex- in the middle on V8 cars. Across the bottom of each was
cept the Belvedere Convertible. The big news was the 260 the name Plymouth. Atop the hood, a highly stylized
CID V8 that was available in 2-barrel or Power Pack 4- Mayflower ship was the new hood ornament. Front fender
barrel carbureted versions. With horsepower ratings up to ends canted forward, providing a hooded inset for the head-
177, the 1955 Plymouth was the most powerful ever. An- lamps, with rectangular parking lights directly below them
1955 Plymouth 684
under the main grille bar. Around back a small half-cone and shift selector (on PowerFlite equipped cars) were placed
shaped taillight was also under the hooded part of the rear- to the right. In the middle was the optional radio and glove
ward canting rear quarter panels. The only body side crease box. The right side of the panel had round ornaments that
ran forward from just under the taillight to a point just mimicked the drivers side, housing such things as the
above the front of the rear wheel opening. Model designa- clock, radio speaker, and cigarette lighter.
tions could be found in script on the front fenders in front Model changes for the year resulted in the deletion of
of the wheel opening. All cars carried a one-piece, wrap- the Savoy Club Coupe and the Belvedere 2-Door Subur-
around windshield and (with the exceptions of Convertibles ban Wagon. Added to the line were a new 4-Door Subur-
and Wagons) rear window. ban for the Plaza and Belvedere series and a Belvedere 2-
Interiors received the expected styling changes that Door Club Sedan. All the changes resulted in Plymouth
come with an all-new car. A lot of bright colors could be sales soaring, with an increase of over 50 percent from 1954.
found inside and out, and new fabrics were used to coor- But Plymouths sales ranking nonetheless dropped to fourth
dinate colors. Instrument panels were of a unique sym- place, as a stellar selling season at Buick enabled it briefly
metrical design. The speedometer was placed just to the left to regain the third place in model year sales.
of the steering column, and fuel gauge, temperature gauge,

Belvedere 2-Door Convertible Plaza 2-Door Suburban Station Wagon Savoy 4-Door Sedan

Model year production: 704,464, up 53.97% from 1954. Serial number identification: Located on left front door
Domestic market share: 9.89% (4th place). hinge pillar. P-26 series: Eight digit code as follows De-
Base price range: $1,639 to $2,351. troit, 13835001 to 14119261; Evansville, 20745001 to
Plymouth average base price: $1,984, up 1.94%. 20819358; Los Angeles, 25180001 to 25200109. P-27 series:
Introduction date: November 17, 1954. Eight digit code as follows Detroit, 15663001 to
Assembly plants: Detroit, MI; Evansville, IN; and Los Ange- 15871476; Evansville, 22182001 to 22244749; Los Angeles,
les, CA. 26524001 to 26549993, and 26500000 to 26500290.

Powertrains
Compression Belvedere Convertible
Engine Ratio Gross HP Transmission P-26 models* (P-27 models)
230 CID PowerFlow, 1-bbl., L-head, 6-cyl. 7.4:1 117 3-speed manual S -
Automatic overdrive $108 -
PowerFlite automatic $178 -
241 CID Hy-Fire, 2-bbl., V8 7.6:1 157 3-speed manual $ -
Automatic overdrive $ -
PowerFlite automatic $ -
260 CID Hy-Fire, 2-bbl., V8 7.6:1 167 3-speed manual $103 S
Automatic overdrive $211 $108
PowerFlite automatic $281 $178
260 CID Hy-Fire Power Pack, 4-bbl., V8 7.6:1 177 3-speed manual $ $
Automatic overdrive $ $
PowerFlite automatic $ $
*A 6-cylinder car is a P-26 series, and if a V8 is ordered as optional equipment, it becomes a P-27 series.
 685 1955 Plymouth

Major Options
Plaza Savoy Belvedere
Heater and defroster $70 $70 $70
Airtemp air conditioning
(V8 only)* $525 $525 $525
Radio $83 $83 $83
Options common to most models. Items
Power windows $95 $95 $95 may be standard equipment, optional at
Solex tinted glass $35 $35 $35 different pricing, or unavailable on cer-
Power front seat $42 $42 $42 tain body styles. This chart is only a guide.
Power steering $97 $97 $97
Power brakes $35 $35 $35
Full wheel covers $ $ $
Wire wheel covers $99 $99 $99
White sidewall tires $25 $25 $25
*Not available on convertible or station wagons.

Paint Colors
Code Code
Black 601 Gulf Green Metallic over Tamiami Green 666
Miami Blue 605 Saratoga Sand over Gulf Green Metallic 667
Biscayne Blue Metallic 606 Orlando Ivory over Palm Beach Gray 668
Tampa Turquoise 607 Cypress Brown Metallic over Saratoga Sand 669
Tamiami Green 615 Saratoga Sand over Cypress Brown Metallic 670
Gulf Green Metallic 616 Palm Beach Gray over Orlando Ivory 671
Glades Green 617 Bimini Blue Green Metallic over Tampa Turquoise 677
Largo Green Metallic 618 Saratoga Sand over Tampa Turquoise 678
Saratoga Sand 640 Black over Tampa Turquoise 679
Cypress Brown Metallic 641 Largo Green Metallic over Glades Green 680
Pompano Peach 650 Saratoga Sand over Glades Green 681
Seminole Scarlet 651 Black over Glades Green 682
Orlando Ivory 655 Cypress Brown Metallic over Pompano Peach 683
Biscayne Blue Metallic over Miami Blue 661 Saratoga Sand over Pompano Peach 684
Orlando Ivory over Miami Blue 662 Black over Pompano Peach 685
Miami Blue over Biscayne Blue Metallic
Saratoga Sand over Biscayne Blue Metallic
663
664
Black over Seminole Scarlet
Orlando Ivory over Seminole Scarlet
686
687 1
Tamiami Green over Gulf Green Metallic 665 Orlando Ivory over Black 688
9
5
Plaza 5
New beauty and economy.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 26.95%.
Length 203.8"
Primary competition: Chevrolet 150 Special, Ford Mainline, and Stude- Width 74.6"
baker Champion Custom. Height 60.1"
Notable changes: Completely redesigned. Legroom front 44.5"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom rear 43.6"
covering, electric clock, black rubber windshield surround, stainless Headroom front 35.0"
steel beltline molding, and 6.70 15 BSW tires. Headroom rear 34.6"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0
1955 Plymouth 686

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Plaza 2-Door Business Coupe, 3-p. P26-1 $1,639 +1.30% 3025 4,882 -2.36%
Plaza 2-Door Club Sedan, 6-p. P26-1 $1,738 +0.64% 3089 53,610 +91.63%
Plaza 4-Door Sedan, 6-p. P26-1 $1,781 +0.91% 3129 84,156 +95.36%
Plaza 2-Door Suburban Station Wagon, 6-p. P26-1 $2,077 +0.63% 3261 31,788 -11.55%
Plaza 4-Door Suburban Station Wagon, 6-p. P26-1 $2,158 NEW 3282 15,442 NEW
TOTALS Avg. Price $1,879 +4.74% Production 189,878 +67.64%

Savoy
Beauty queen of its class.

Nameplate year of origin: 1954 (1951 as a station wagon designation.) Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 33.73%.
Length 203.8"
Primary competition: Chevrolet 210 DeLuxe, Ford Customline, and Width 74.6"
Studebaker Champion DeLuxe. Height 60.1"
Notable changes: Completely redesigned. Legroom front 44.5"
Major standard equipment: Cloth and vinyl interior trim, full carpet- Legroom rear 43.6"
ing, electric clock, stainless windshield surround and beltline molding, Headroom front 35.0"
front fender and door body side trim, small hubcaps, and 6.70 15 Headroom rear 34.6"
BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Club Sedan, 6-p. P26-2 $1,837 +0.11% 3109 74,880 +194.85%
Savoy 4-Door Sedan, 6-p. P26-2 $1,880 +0.37% 3154 162,741 +16.76%
TOTALS Avg. Price $1,859 +0.44% Production 237,621 +21.28%

Belvedere
The big new car with Glamour ... Getaway ... and Go!

Nameplate year of origin: 1954 (1951 as a 2-Door hardtop designation). Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 39.32%.
Length 203.8"
Primary competition: Chevrolet Bel Air, Ford Fairlane, and Studebaker Width 74.6"
Champion Regal. Height 60.1"
Notable changes: Completely redesigned. Legroom front 44.5"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Legroom rear 43.6"
peting, electric clock, stainless steel windshield and rear window sur- Headroom front 35.0"
round, stainless steel full-length body and beltline moldings, small Headroom rear 34.6"
hubcaps, and 6.70 15 BSW tires. Convertible adds: Vinyl interior Cargo capacity (cu. ft.) NA
trim and power top. Fuel capacity (gals.) 17.0
 687 1955 Pontiac

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Belvedere 2-Door Club Sedan, 6-p. P26-3 $1,936 NEW 3129 41,645 NEW
Belvedere 2-Door Sport Coupe Hardtop, 6-p. P26-3 $2,113 -1.49% 3149 47,375 +85.12%
Belvedere 2-Door Convertible, 6-p. P27-3 $2,351 +2.17% 3409 8,473 +22.80%
Belvedere 4-Door Sedan, 6-p. P26-3 $1,979 +1.33% 3159 160,984 +51.02%
Belvedere 4-Door Suburban Station Wagon, 6-p. P26-3 $2,322 NEW 3330 18,488 NEW
TOTALS Avg. Price $2,140 -1.45% Production 276,965 +86.72%

PONTIAC
New in everything but Pontiacs great name!

The sales slogan for the new model year says it all. V8 would serve as the basis for all future Pontiac V8s, and
Very little of the new Pontiac was carried over from prior even a few 4-cylinder offshoots, through the 1960s with
years except the name and the Silver Streaks, which were the famous 389 CID V8, and even into 1981 when the last
of an all-new twin stripe design. Even the names were 301 CID V8 engines were built.
somewhat new, as the Chieftain Special became the Chief- New body styling was a bold departure from the con-
tain 860 and the Chieftain DeLuxe became the Chieftain servative Pontiac of the past. Sharing the new corporate A-
870. Styling was all new inside and out, and new station body with Chevrolet meant things like new wraparound
wagon models appeared, but the most important new fea- windshield, doors, rear windows, and the beltline dip at the
ture had to be the all-new Strato-Streak V8 engine. rear side window were all common features. But Pontiac
Pontiacs new V8 engine was one of the most tested managed a completely different look with its new grille de-
engines ever introduced, and it had to be right from the be- sign, body trim and unique front end and rear quarter
ginning as this would be the only powerplant offered for styling. The front styling began with an over-arching bar 1
1955. Several of Pontiacs main rivals, notably Dodge and
Mercury, had been using V8 engines for several years. Pon-
attached to the hood and front fenders similar to 1954 mod-
els. The bumper was composed of a lower section that
9
tiacs only prior experience with a V8 engine was in 1932, curved upwards and around the fender ends to meet the 5
when a leftover engine design engineered by Oakland, and
last used in the 1931 Oakland, became Pontiacs first 8-
wraparound center bar. The center bar ran about a third of
the way across the car from each side, where a filler pan be-
5
cylinder engine. Pontiac was Oaklands companion car from hind it came outwards to complete the center horizontal
1926 until 1931 when the Oakland was discontinued for the section. Affixed to the center bar were three chrome strips
better selling Pontiac. In 1933, the V8 was dropped and re- leading back and over the top of the filler pan, which ex-
placed by a straight eight engine. tended the full width of the front end. Twin Silver Streaks
Strato-Streak engines were the most modern V8s on made up of nine ribs each ran the length of the hood, and
the market, boasting such features as a reverse-flow cool- became known as suspenders. The Pontiac name was
ing system, five main bearings and a valve-in-head design. spelled out in block letters between the streaks on the front
Horsepower was up an incredible 53 horsepower from the of the hood. Headlights sat below a hooded fender design
old in-line eight, making a 40 percent increase over 1954. and a jet styled hood ornament was standard, with a lighted
At mid-year, a 4-barrel Power Pack option became avail- ornament available.
able, and could be ordered with dual exhaust making for Around back for the first time, rear quarter panels
an even faster Pontiac. The Dual-Range Hydra-Matic were flush with the main body, and a new raised section at
was upgraded to accommodate the increased V8 power. In the rear was a small concession to the tailfin craze, topped
much the same way that the new for 55 Chevrolet V8 be- with a Silver Streak strip which ran down the back edge
came a powerful staple in the Chevy line, the new Pontiac to the round taillight placed at mid-body level. Chieftain
1955 Pontiac 688
station wagons used a rear end appearance adapted from the Interiors, of course, were all new with a horizontally
Chevrolet, with a taillight housing fitted with a round designed instrument panel, half-moon speedometers, and
lamp. Trunk lids, and tailgates of Chieftain wagons, sported many new fabrics and two-tone color combinations.
a variation of the 1954 Pontiac hood emblem design. And Several new station wagon models were introduced
all but wagons used a two-piece rear bumper design, con- this year, as the popularity of the body style exploded. First
nected by a bar arching over the license plate area. up was a new Chieftain 860 2-Door, 6-passenger wagon
Body sides of all models carried a molding that began replacing last years Chieftain Special 4-Door, 6-passenger
at the front door vent window, slanted slightly rearwards to wagon. But the big news was the mid-year introduction of
the midpoint of the body side, and then turned straight the Star Chief Custom Safari 2-Door wagon. Based on the
back, ending at the taillight. On Star Chief models the rear show car lines of the Chevrolet Nomad, this was to be the
slanting front portion was wider with three ribbed marks first in a string of stylish wagons from General Motors.
on it, and three chrome stars were used forward of the Forward slanting B- and C-pillars distinguished the rakish
main horizontal trim, with two on the front door and one lines of the Safari. From the rear, the Safari could easily be
on the front fender. Star Chiefs also carried lower rear quar- identified by its split rear bumper design and the vertical
ter panel stainless trim. chrome strips decorating its tailgate.

Star Chief 2-Door Convertible

Chieftain 860 4-Door Station Wagon
Chieftain 870 4-Door Sedan

Star Chief 2-Door Convertible Star Chief Custom 2-Door Catalina Hardtop Star Chief Custom 2-Door Safari Station Wagon

Model year production: 554,106, up 92.57% from 1954. cated on left front door hinge pillar and read as follows:
Domestic market share: 7.78% (6th place). First digit indicates assembly plant code from above. The
Base price range: $2,105 to $2,962. second digit indicates series: 7 for Series 27 and 8 Series 28.
Pontiac average base price: $2,431, up 5.12%. The third and fourth digits indicate year code: 55 = 1955.
Introduction date: October 1954. Safari introduced January Fifth digit indicates transmission attachment: S = Synchro-
31, 1955. mesh 3-speed manual, H = Hydra-Matic. Remaining digits
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), are sequential number by engine and transmission installa-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS tion with beginning number of 1001 and ending number as
(K); Linden, NJ (L); Pontiac, MI (P); Arlington, TX (T); follows in the chart below. Style number is located on body
and Wilmington, DE (W). tag on cowl under hood.
Serial number identification: Nine to eleven digit code lo-
 689 1955 Pontiac

Highest Serial Numbers by Series and Assembly Plant

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington
27 V8 w/3-speed 6802 4572 4714 5868 6536 26879 331 5564
27 V8 w/Hydra-Matic 26027 31707 15847 30873 33154 126714 14339 24851
28 V8 w/3-speed 1018 1061 1085 1061 1134 1696 1026 1075
28 V8 w/Hydra-Matic 17315 20372 10484 20584 24173 85247 10511 17278

Powertrains
Compression Chieftain Chieftain Star
Engine Ratio Gross HP Transmission 860 870 Chief
287 CID Strato-Streak, 2-bbl., V8 7.4:1 173 3-speed manual S S S
8.0:1 180 Dual-Range Hydra-Matic $178 $178 $178
287 CID Strato-Streak Power Pack, 4-bbl., V8 7.4:1 193 3-speed manual $35 $35 $35
8.0:1 200 Dual-Range Hydra-Matic $213 $213 $213

Major Options
Chieftain 860 Chieftain 870 Star Chief
Heater and defroster $70 $70 $70
Air conditioning $592 $592 $592
Radio $80 $80 $80
Electric clock $17 $17 S
Power front seat adjustment $ $ $
Power windows $97 $97 $97
Power steering $108 $108 $108
Power brakes $36 $36 $36
Rear fender skirts $11 $11 $11
Stainless steel rear fender skirts - - $15
Hubcaps S - -
Full wheel covers $18 S S
Wire wheel covers $ $ $
White sidewall tires $35 $35 $35
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide. 1
Paint Colors 9
Code Code 5
Raven Black
Beaumont Blue Metallic
5500
5501
Raven Black over Castle Gray (CC)
White Mist over Firegold Metallic (CC)
5520
5521
5
Corsair Tan 5502 White Mist over Turquoise Blue Metallic (CC) 5522
Persian Maroon Metallic 5503 Castle Gray over Corsair Tan (CC) 5523
Falcon Gray Metallic 5504 Castle Gray over Nautilus Blue (CC) 5524
Avalon Yellow 5505 Sequoia Green Metallic over Avalon Yellow (CC) 5525
Bolero Red 5506 Nautilus Blue over Castle Gray (CC) 5526
Valley Green 5507 Avalon Yellow over Raven Black (CC) 5527
Marietta Blue 5508 Raven Black over Nautilus Blue (CC) 5528
Castle Gray 5509 Avalon Yellow over Sequoia Green Metallic (CC) 5529
Sequoia Green Metallic 5510 Nautilus Blue over Raven Black (CC) 5530
Firegold Metallic 5511 Nautilus Blue 5531
Turquoise Blue Metallic 5512 Raven Black over Valley Green (CC) 5532
Raven Black over Valley Green (CC) 5513 Castle Gray over Falcon Gray Metallic (CC) 5533
Falcon Gray Metallic over Castle Gray (CC) 5514 Bolero Red over Raven Black (CC) 5534
Raven Black over Avalon Yellow (CC) 5515 Valley Green over Sequoia Green Metallic (CC) 5535
Raven Black over Bolero Red (CC) 5516 Marietta Blue over Beaumont Blue Metallic (CC) 5536
Sequoia Green Metallic over Valley Green (CC) 5517 Castle Gray over Marietta Blue (CC) 5537
Beaumont Blue Metallic over Marietta Blue (CC) 5518 Castle Gray over Raven Black (CC) 5538
Marietta Blue over Castle Gray (CC) 5519 Corsair Tan over Castle Gray (CC) 5539
1955 Pontiac 690
Code Code
Driftwood Beige 5541 Nautilus Blue over Castle Gray (VC) 5566
Raven Black over Valley Green (VC) 5553 Avalon Yellow over Raven Black (VC) 5567
Falcon Gray Metallic over Castle Gray (VC) 5554 Raven Black over Nautilus Blue (VC) 5568
Raven Black over Avalon Yellow (VC) 5555 Avalon Yellow over Sequoia Green Metallic (VC) 5569
Raven Black over Bolero Red (VC) 5556 Nautilus Blue over Raven Black (VC) 5570
Sequoia Green Metallic over Valley Green (VC) 5557 Raven Black over Valley Green (VC) 5572
Beaumont Blue Metallic over Marietta Blue (VC) 5558 Castle Gray over Falcon Gray Metallic (VC) 5573
Marietta Blue over Castle Gray (VC) 5559 Bolero Red over Raven Black (VC) 5574
Raven Black over Castle Gray (VC) 5560 Valley Green over Sequoia Green Metallic (VC) 5575
White Mist over Firegold Metallic (VC) 5561 Marietta Blue over Beaumont Blue Metallic (VC) 5576
White Mist over Turquoise Blue Metallic (VC) 5562 Castle Gray over Marietta Blue (VC) 5577
Castle Gray over Corsair Tan (VC) 5563 Castle Gray over Raven Black (VC) 5578
Castle Gray over Nautilus Blue (VC) 5564 Corsair Tan over Castle Gray (VC) 5579
Sequoia Green Metallic over Avalon Yellow (VC) 5565 Polo White over Driftwood Beige (VC) 5582*
CC = Conventional Combination two-tone: roof over lower body. VC = Vogue Combination two-tone: roof and rear upper body over hood and lower body. *1955 spring
color.

Chieftain 860
Splendor and power never before known to the low-priced field!

Nameplate year of origin: 1949 (1955 for 860 sub-series). Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 25.00%. Cars Wagons
Primary competition: Dodge Coronet, Mercury Custom, Nash States- Wheelbase 122.0" 122.0"
man, and Studebaker Commander. Length 203.2" 203.2"
Notable changes: Completely redesigned. Replaces Chieftain Special line. Width 76.6" 76.6"
Major standard equipment: Morrokide and cloth upholstery, front and Height 60.5" 61.0"
rear rubber floor mat, automatic interior lighting, stainless steel front Legroom front 43.4" 43.4"
and rear window trim, body side stainless molding, hubcaps, and 7.10 Legroom rear 42.0" NA
15 BSW tires. Station wagons add: Morrokide upholstery and 7.60 15 Headroom front 36.0" 35.9"
BSW tires. Headroom rear 35.9" NA
Cargo capacity (cu. ft.) NA 87.0
Fuel capacity (gals.) 20.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY*
Chieftain 860 2-Door Sedan, 6-p. 2711 $2,105 +6.96% 3476 58,654 NA
Chieftain 860 4-Door Sedan, 6-p. 2719 $2,164 +6.76% 3511 65,155 NA
Chieftain 860 2-Door Station Wagon, 6-p. 2763 $2,434 NEW 3626 8,618 NA
Chieftain 860 4-Door Station Wagon, 8-p. 2762 $2,518 +4.09% 3686 6,091 NA
TOTALS Avg. price $2,305 +5.05% Production 138,518 NA
*Change from LY is not available as 1955 is first year for body style production reporting.
 691 1955 Pontiac

Chieftain 870
Sweeps to exciting new heights in style and performance!

Nameplate year of origin: 1949 (1955 for 870 sub-series). Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 38.29%. Cars Wagons
Primary competition: Dodge Royal, Hudson Wasp, Mercury Custom, Wheelbase 122.0" 122.0"
Nash Statesman, and Oldsmobile 88. Length 202.7" 202.7"
Notable changes: Completely redesigned. Replaces Chieftain DeLuxe Width 76.6" 76.6"
line. Height 60.5" 61.0"
Major standard equipment: Morrokide and cloth upholstery, full floor Legroom front 43.4" 43.4"
carpeting, automatic interior lighting, stainless steel front and rear Legroom rear 42.0" NA
window trim, beltline molding, body side stainless molding, full wheel Headroom front 36.0" 35.9"
covers, and 7.10 15 BSW tires. Station wagon adds: Morrokide up- Headroom rear 35.9" NA
holstery, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA 87.0
Fuel capacity (gals.) 20.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY*
Chieftain 870 2-Door Sedan, 6-p. 2711D $2,209 +6.61% 3476 28,950 NA
Chieftain 870 2-Door Catalina Hardtop, 6-p. 2737D $2,335 +0.82% 3521 72,608 NA
Chieftain 870 4-Door Sedan, 6-p. 2719D $2,268 +6.43% 3511 91,187 NA
Chieftain 870 4-Door Station Wagon, 6-p. 2763DF $2,603 +3.95% 3676 19,439 NA
TOTALS Avg. price $2,354 +3.19% Production 212,184 NA
*Change from LY is not available as 1955 is first year for body style production reporting.

Star Chief
Breath-taking vision of the future in automotive design! 1
9
Nameplate year of origin: 1954.
Current bodystyle lifespan: 1955 through 1957.
Measurements 5
Percentage of divisions sales volume: 36.71%.
Primary competition: Buick Special, Dodge Custom Royal, Hudson
Cars Wagon
5
Wheelbase 124.0" 122.0"
Hornet, Kaiser Manhattan, Mercury Monterey, Nash Ambassador, Length 213.6" 202.7"
Oldsmobile 88, and Studebaker President. Width 74.4" 76.6"
Notable changes: Completely redesigned. Height 60.5" 59.6"
Major standard equipment: Sharkskin and nylon upholstery, full car- Legroom front 43.4" 43.4"
peting, electric clock, DeLuxe steering wheel, body side stainless Legroom rear 42.5" NA
molding, belt line molding, lower rear quarter panel and rear wheel Headroom front 36.0" 36.0"
opening stainless trim, full wheel covers, and 7.10 15 BSW tires. Headroom rear 35.9" NA
Convertible adds: Leather upholstery and power top. Station wagon Cargo capacity (cu. ft.) NA 71.0
adds: 7.60 15 BSW tires. Custom adds: Cloth and leather or all- Fuel capacity (gals.) 20.0 16.0
leather upholstery and pile carpeting.
1955 Studebaker 692

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY*
Star Chief DeLuxe 2-Door Convertible Coupe, 6-p. 2867DTX $2,691 +2.32% 3791 19,762 NA
Star Chief DeLuxe 4-Door Sedan, 6-p. 2819D $2,362 +2.65% 3556 44,800 NA
Star Chief Custom 2-Door Catalina Hardtop, 6-p. 2837SD $2,499 -2.27% 3566 99,929 NA
Star Chief Custom 4-Door Sedan, 6-p. 2819SD $2,455 +2.55% 3556 35,153 NA
Star Chief Custom 2-Door Safari Station Wagon, 6-p. 2764DF $2,962 NEW 3636 3,760 NEW
TOTALS Avg. price $2,594 +4.99% Production 203,404 +76.74%
*Change from LY is not available as 1955 is first year for body style production reporting.

STUDEBAKER
The new American car that is setting the style for the world!

When most other manufacturers were introducing all- shield created a small dogleg. Because of this styling change,
new models, including its new business partner Packard, body style numbers were different between the two varia-
Studebaker had to make do with a slightly restyled version tions. What makes this mid-season change interesting is
of its 1953 cars. There was new power to be found under that this new cowl, windshield and door design would be-
the hood, which arrived just in time for the horsepower come the basis for the 56 to 58 models.
wars, and the new V8s in particular were a success. Also The truly big news for the year was found under the
new were two names from the past, most importantly the hood. The 6-cylinder engine received an upgrade with
return of the President nameplate. As in the past, it took more displacement and horsepower. A heavily revised V8
its place as the top-of-the-line series. Also returning was the engine lineup included two new more powerful V8 en-
sub-series designation of State used on the top line mod- gines, including Studebakers first 4-barrel carburetor in-
els in the President series. stallation. Power brakes were newly available for 1955. Also
Exterior styling changes freshened the 1953 design; introduced at mid-year was optional, trunk-mounted air
however, they came in two stages. At the start of the model conditioning for V8 powered sedans.
year, all cars received a new grille and bodyside trim. Up Studebaker seemed to have a passion for changing the
front, the twin grilles were replaced by a heavy chrome instrument panel every year or two, and this year was no
arched grille opening extending onto the front fender where exception. Instrument panels now used a flat panel face,
the turn signal/parking lamp combination was housed in a without the chrome band seen in 1953 and 1954. Two large,
rectangular opening beneath the headlamp. At the bottom round gauges were placed directly in front of the driver in
of the grille opening was a large horizontal bar, and in the separate pods. All other controls were placed in small round
opening created was a large, wide V ornament, with a pods around the larger pods. All DeLuxe, Regal and State
small vertical bar at the center. A jet-like hood ornament models used a wood-grain appliqu finish on the gauge
topped the revised hood, and fender top ornaments were cluster, while the President Speedster used an engine-
standard on the President and available on all other mod- turned aluminum appliqu. A padded vinyl dashboard top
els. Custom and DeLuxe trim levels did not use a bodyside could be ordered as an added safety feature. Other new in-
molding, while the Regal, State and Speedster models used terior features include optionally available power front seat
a full-length molding that earned the nickname of butter and power window controls, both of which were intro-
knife molding, due to its shape on the rear quarter panel. duced at mid-year.
Another round of restyling came about at mid-season. Model changes included the Champion Regal 2-Door
All sedans and station wagon models received a new cowl sedan being dropped. The Commander added a Custom
and wraparound windshield. This also necessitated a new sub-series, and the prior Commander Land Cruiser moved
upper section for the front door, as the wraparound wind- to the President DeLuxe sub-series. The result was a match-
 693 1955 Studebaker
ing line-up of cars between the Champion and Comman- off the new series was a quasi-luxury Speedster 2-Door
der series. The reinstated President series had the afore- Hardtop that had nearly all of Studebakers available ac-
mentioned DeLuxe 4-Door sedan and a reinstated State cessories as standard equipment.
sub-series with Coupe, Hardtop and 4-Door sedan. To top

Champion Regal 2-Door Hardtop

Commander Custom 2-Door Sedan

President DeLuxe 4-Door Sedan President State 4-Door Sedan

Model year production: 133,827, up 63.33% from 1954. Serial number identification: Seven to eight digit code lo-
Domestic market share: 1.88% (11th place). cated on left front door hinge pillar and read as follows:
Base price range: $1,741 to $3,253. First digit indicates series (Champion = G; Commander =
Studebaker average base price: $2,133, down 1.36%. 8, and President = 7), followed by six to seven digit sequen-
Introduction date: September 1954. tial serial number by series and assembly plant as in chart
Assembly plants: Los Angeles, CA, and South Bend, IN. that follows.
1
Serial Numbers by Assembly Plant and Series 9
Assembly plant Beginning Ending 5
Los Angeles, CA Champion
Los Angeles, CA Commander
932501
841201
936679
849083
5
Los Angeles, Ca President 805001 808480
South Bend, IN Champion 1316501 1357374
South Bend, IN Commander 380601 429407
South Bend, IN President 150001 170827

Powertrains
Compression
Engine Ratio Gross HP Transmission Champion Commander President
185.6 CID, 1-bbl., L-head, 6-cyl. 7.5:1 101 3-speed manual S - -
Overdrive $115 - -
Automatic Drive $216 - -
224.3 CID, 2-bbl., OHV, V8 7.5:1 140 3-speed manual - S -
Overdrive - $118 -
Automatic Drive - $227 -
259.2 CID, 4-bbl., OHV, V8 7.5:1 175* 3-speed manual - - S
1955 Studebaker 694
Compression
Engine Ratio Gross HP Transmission Champion Commander President
Overdrive - - $118
Automatic Drive - - $227
*Mid- to late-season models had 185-horsepower output.

Major Options Paint Colors

Champion Commander President Code
Climatizer heater and defroster $63 $63 $63* Velvet Black W-ND
Air conditioning (sedans only) - $567 $567 Alpena Blue W-ZA
Electric clock $ $ S Cascade Green W-ZB
Starline 6-tube radio $66 $66 $66 Pima Red W-ZC
Stratoline 8-tube radio $ $ $* Encino Cream W-ZD
Power front seat adjustment $ $ $ Sheridan Green W-ZE
Power windows $ $ $ Tilden Gray W-ZF
Tinted glass $ $ $* Saginaw Green W-ZG
Power steering $108 $108 $108* Windsor Blue W-ZH
Power brakes $ $ $* Sonora Beige W-ZI/W-ZV
Hill-Holder $ S S Hialeah Green Metallic W-ZW
Hubcaps $ S S Sun Valley Yellow W-ZX
Full wheel covers $ $ $ Pimlico Gray Metallic W-ZY
Simulated wire wheel covers $ $ $* Congo Ivory W-ZZ
Whitewall tires $ $ $* Rancho Red 8848
*Standard on President Speedster. Shasta White P-2614-C
Windsor Blue over Alpena Blue P-2588-C*
Options common to most models. (= Not Available; S = Standard equip- Sonora Beige over Saginaw Green P-2589-C*
ment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
Sonora Beige over Encino Cream P-2590-C*
Sheridan Green over Cascade Green P-2591-C*
Velvet Black over Pima Red P-2592-C*
Sheridan Green over Encino Cream P-2593-C*
Sonora Beige over Pima Red P-2594-C*
Pima Red over Tilden Gray P-2595-C*
Hialeah Green Metallic over Sun Valley
Yellow 8821/8823*
Congo Ivory over Pimlico Gray Metallic 8829/8827*
Windsor Blue over Alpena Blue P-2606-C
Sonora Beige over Saginaw Green P-2607-C
Sonora Beige over Encino Cream P-2608-C
Sheridan Green over Cascade Green P-2609-C
Velvet Black over Pima Red P-2610-C
Sheridan Green over Encino Cream P-2611-C
Sonora Beige over Pima Red P-2612-C
Pima Red over Tilden Gray P-2613-C
*Passenger car two-tone choices. Station wagon two-tone choices. Two-
tones are not available on Champion Custom models.

Champion
A new and more powerful Champion line for 1955 ...
styled to star in expensive company ... very low in price!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1958 (Coupe contin-
ued to 1961). Coupes & HT Sedans Wagons
Percentage of divisions sales volume: 37.64%. Wheelbase 120.5" 116.5" 116.5"
Primary competition: Chevrolet Two-Ten, Ford Customline, Length 204.4" 202.3" 197.8"
and Plymouth Savoy. Width 71.0" 69.5" 69.8"
 695 1955 Studebaker

Notable changes: Trim and detail changes. Measurements (cont.)

Major standard equipment: Cloth and nylon upholstery, full
floor rubber mat, drivers door armrest, drivers side sunvisor, Coupes & HT Sedans Wagons
and 6.40 15 BSW tires. DeLuxe adds: Nylon and vinyl up- Height 56.3" 60.0" 62.4"
holstery, front and rear armrests, dual sunvisors, full-floor rub- Legroom front NA 42.5" 42.5"
ber color-keyed carpeting, and stainless steel front, rear and Legroom rear NA 40.0" 40.0"
side window moldings. Coupe adds: Rear seat center armrest. Headroom front NA 36.0" 36.0"
Regal adds: Cloth and nylon upholstery and full-length stain- Headroom rear NA 34.5" 34.5"
less steel molding. Conestoga wagons add: Two-tone vinyl up- Cargo capacity (cu. ft.) NA NA 64.0
holstery, color-keyed rubber floor mats, and 6.70 15 BSW Fuel capacity (gals.) 18.0 18.0 18.0
tires.

Models Available
Change from Shipping Model Year Change from
Style No.* Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Sedan, 6-p. 16G6-F1 $1,741 -0.97% 2740 2,801 +5.58%
Champion Custom 4-Door Sedan, 6-p. 16G6-W1 $1,783 -1.00% 2790 3,290 +15.03%
Champion DeLuxe 2-Door Coupe, 5-p. 16G6-C3 $1,875 -4.92% 2790 5,572 -20.87%
Champion DeLuxe 2-Door Sedan, 6-p. 16G6-F3 $1,841 -1.81% 2780 7,666 +72.31%
Champion DeLuxe 4-Door Sedan, 6-p. 16G6-W3 $1,885 -1.72% 2805 13,621 +40.89%
Champion DeLuxe 2-Door Conestoga Wagon, 6-p. 16G6-D3 $2,141 -2.10% 2980 3,517 -10.05%
Champion Regal 2-Door Coupe, 5-p. 16G6-C5 $1,975 -5.05% 2795 2,721 -46.91%
Champion Regal 2-Door Hardtop, 5-p. 16G6-K5 $2,129 -5.00% 2865 2,408 -44.03%
Champion Regal 4-Door Sedan, 6-p. 16G6-W5 $1,993 -1.63% 2815 7,406 +1.65%
Champion Regal 2-Door Conestoga Wagon, 6-p. 16G6-D5 $2,312 +0.74% 2985 1,372 -55.37%
TOTALS Avg. price $1,968 -2.23% Production 50,374 -2.06%
*Sedan and wagon models with non-wraparound windshields use odd number suffix 1, 3, or 5. Models with wraparound windshields use even number suffix 2, 4, or
6.

Commander
The pace-setting new 1955 Commander V8 series ...
Sensationally stepped up in power and performance ... 1
the most impressive looking car in its price field!
9
Nameplate year of origin: 1927. Measurements 5
Current bodystyle lifespan: 1953 through 1958 (Coupe con-
tinued to 1961). Coupes & HT Sedans Wagons 5
Percentage of divisions sales volume: 43.93%. Wheelbase 120.5" 116.5" 116.5"
Primary competition: Chevrolet Bel Air, Ford Fairlane, Nash Length 204.4" 202.3" 197.8"
Statesman, and Plymouth Belvedere. Width 71.0" 69.5" 69.8"
Notable changes: Trim and detail changes. Height 56.3" 60.0" 62.4"
Major standard equipment: Cloth and nylon upholstery, full Legroom front NA 42.5" 42.5"
floor rubber mat, drivers door armrest, drivers side sunvi- Legroom rear NA 40.0" 40.0"
sor, and 6.40 15 BSW tires. DeLuxe adds: Nylon and vinyl Headroom front NA 36.0" 36.0"
upholstery, front and rear armrests, dual sunvisors, color- Headroom rear NA 34.5" 34.5"
keyed rubber full-floor carpeting, and stainless steel front, Cargo capacity (cu. ft.) NA NA 64.0
rear and side window moldings. Coupe adds: Rear seat cen- Fuel capacity (gals.) 18.0 18.0 18.0
ter armrest. Regal adds: Cloth and nylon upholstery and
full-length stainless steel molding. Conestoga wagons add:
Two-tone vinyl upholstery, color-keyed rubber floor mats,
and 6.70 15 BSW tires.
1955 Studebaker 696

Models Available
Change from Shipping Model Year Change from
Style No.* Base FADP LY Wt. (lbs.) Production LY
Commander Custom 2-Door Sedan, 6-p. 16G8-F1 $1,873 NEW 3105 1,413 NEW
Commander Custom 4-Door Sedan, 6-p. 16G8-W1 $1,919 NEW 3065 2,082 NEW
Commander DeLuxe 2-Door Starlight Coupe, 5-p. 16G8-C3 $1,989 -10.93% 3065 6,975 +143.20%
Commander DeLuxe 2-Door Sedan, 6-p. 16G8-F3 $1,969 -7.82% 3045 6,834 +529.28%
Commander DeLuxe 4-Door Sedan, 6-p. 16G8-W3 $2,014 -7.57% 3075 16,768 +263.34%
Commander DeLuxe 2-Door Conestoga Wagon, 6-p. 16G8-D3 $2,274 -7.11% 3265 4,280 +123.85%
Commander Regal 2-Door Starlight Coupe, 5-p. 16G8-C5 $2,094 -10.55% 3065 4,639 +47.22%
Commander Regal 2-Door Starliner Hardtop, 5-p. 16G8-K5 $2,282 -8.79% 3150 3,296 -34.60%
Commander Regal 4-Door Sedan, 6-p. 16G8-W5 $2,127 -7.00% 3080 9,985 +288.37%
Commander Regal 2-Door Conestoga Wagon, 6-p. 16G8-D5 $2,445 -4.34% 3275 2,516 -12.58%
TOTALS Avg. price $2,099 -10.57% Production 58,788 +92.72%
*Sedan and wagon models with non-wraparound windshields use odd number suffix 1, 3, or 5. Models with wraparound windshields use even number suffix 2, 4, or
6.

President
Cars of truly impressive power and superb proportions ... each a masterpiece
in interior elegance carrying prestige anywhere in the world!

Nameplate year of origin: 1927 (name not used from 1942 to 1954). Measurements
Current bodystyle lifespan: 1955 through 1958 (Coupe continued to 1961).
Percentage of divisions sales volume: 18.43%. Coupes Sedans
Primary competition: Buick Special, Dodge Custom Royal, Hudson Wasp, Wheelbase 120.5" 120.5"
Mercury Monterey, Oldsmobile 88, and Pontiac Star Chief. Length 204.5" 206.3"
Notable changes: New series. Width 71.0" 69.5"
Major standard equipment: Crestweave nylon and nylon twill upholstery, Height 56.3" 60.0"
color-keyed full floor rubber carpeting, deluxe steering wheel, front and Legroom front NA 42.5"
rear armrests, dual sunvisors, automatic dome light switch, automatic Legroom rear NA 40.0"
courtesy lights, stainless steel side window moldings, and 7.10 15 BSW Headroom front NA 36.0"
tires. State adds: Vinyl and nylon upholstery, full-floor carpeting, rear seat Headroom rear NA 34.5"
center armrests, and full-length bodyside moldings. Speedster adds: Power Cargo capacity (cu. ft.) NA NA
steering, power brakes, fog lights within bumperettes, backup lights, di- Fuel capacity (gals.) 18.0 18.0
rectional signals, chrome fender ornaments, simulated wire wheel covers,
and 7.10 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Style No.* Base FADP LY Wt. (lbs.) Production LY
President DeLuxe 4-Door Sedan, 6-p. 6H-Y3 $2,311 NEW 3165 1,021 NEW
President State 2-Door Coupe, 5-p. 6H-C5 $2,270 NEW 3110 3,327 NEW
President State 2-Door Hardtop, 5-p. 6H-K5 $2,456 NEW 3175 3,468 NEW
President State 4-Door Sedan, 6-p. 6H-Y5 $2,381 NEW 3220 14,634 NEW
President Speedster 2-Door Hardtop, 5-p. 6H-K7 $3,253 NEW 3301 2,215 NEW
TOTALS Avg. price $2,534 NEW Production 24,665 NEW
*Sedan models with non-wraparound windshields use odd number suffix 3 or 5. Models with wraparound windshields use even number suffix 4 or 6.
 697 1955 Willys

WILLYS
New 1955 models priced to meet motordoms most competitive year!

Trim and name changes seemingly gave the old Aero same as prior years, but behind the front door, the trim an-
a new life. The actual Aero name was dropped, and the gled down at about a 45-degree angle for about a foot, and
restyled cars went by the Willys name with new Custom then angled back into a horizontal strip continuing to the
and Bermuda trim levels. As the semi-exotic name might end of the rear fender, just below the new oversized tail-
suggest, the Bermuda was the top-of-the-line 2-door hard- lamps and bezels. Rear fender trim at the same level as the
top model. The Custom was the 2- and 4-door sedan line. front fender trim continued to be used, creating a rather
Records show that there was also a small run of 1955 Ace odd looking trim configuration. Larger bumper guards,
2-door sedans, but they were most likely leftover 1954 cars both front and rear, contributed to an increase in the over-
that were renumbered, so they are not included within the all length of the standard cars. Finally, interiors and pow-
1955 Willys section. ertrains were carried over from 1954.
A new grille was introduced for the only time in the Kaiser-Willys ceased automobile production during
Aero-Willyss brief life. But again, it seemed to mimic the April 1955. Production of the increasingly popular Jeep and
1955 Ford design. A slight difference was that there were a Willys station wagon would continue in the Willys-Over-
pair of horizontal oval openings, with a shorter, narrower land Toledo, Ohio, plant for many years. Since Kaiser had
one being fully open and set atop the larger oval. The larger international production and marketing capabilities, the
oval was the main portion that looked like Fords new grille, Willys automobile would continue in Brazil for a while. As
and it consisted of many concave vertical bars, with a round the Kaiser body dies had been sent to Argentina, the Willys
parking lamp at each end of the grille. Hooded chrome body dies were shipped to Brazil, and production of the
headlight bezels and a blade-like hood ornament were also 1955 U.S. style model continued with few changes through
introduced, adding to the Ford look. 1962. It was then modernized, but still carried the Aero
Revised full-length body side stainless steel trim com- Willys name and sold there from 1963 through 1971.
pleted the new look. Front fender and door trim was the

1
9
5
Custom 4-Door Sedan
5
Bermuda 2-Door Hardtop

Model year production: 5,985, down 23.92% from 1954. Assembly plants: Toledo, OH.
Domestic market share: 0.08% (18th place). Serial number identification: Ten-digit code on plate located
Base price range: $1,663 to $1,795. on left front door hinge pillar. First digit denotes company
Willys average base price: $1,748, down 12.57%. (5 = Willys). Second through fifth digits denote body style
Introduction date: January 1955 (Custom 2-door sedan codes from series model number chart. Remaining digits are
added February 1955). sequential serial numbers as follows in chart below.

Serial Numbers by Series

Series Series code Beginning Ending
Custom 52367-52467 10001 Unknown
Bermuda 52567 10001 Unknown
1955 Willys 698

Powertrains
Compression
Engine Ratio Gross HP Transmission Willys
226.2 CID Super Hurricane, 1-bbl., L-head, 6-cyl. 7.3:1 115 3-speed manual S
Overdrive $80
Dual-Range Hydra-Matic automatic $165

Major Options Paint Colors

Custom Bermuda Code
Heater and defroster $63 $63 Raven Black 21
Radio $71 $71 Granada Green Metallic 31
Electric clock $ $ Gulf Blue Metallic 32
Directional signals $17 $17 Coral Rust Metallic 33
Full wheel covers S S Gale Gray Metallic 34
White sidewall tires $18 $18 Beryl Green 35
Options common to most models. (S = Stan-
Bristol Red 36
dard equipment) Items may be standard equip- Arctic White over Gulf Blue Metallic 37
ment, optional at different pricing, or un- Coronado Sand over Granada Green Metallic 38
available on certain body styles. This chart is Raven Black over Bristol Red 39
only a guide. Gale Gray Metallic over Arctic White 40
Coronado Sand over Coral Rust Metallic 41
Coronado Sand over Bristol Red 42
Coronado Sand over Beryl Green 43
Granada Green Metallic over Coronado Sand 44
Coral Rust Metallic over Coronado Sand 45
Bristol Red over Coronado Sand 46
Beryl Green over Coronado Sand 47
Arctic White over Gale Gray Metallic 48
Gulf Blue Metallic over Arctic White 49
Raven Black over Arctic White 50
Two-tone paint combinations available for $17 extra.

Willys
Willys presents the value leaders for 1955!

Nameplate year of origin: 1914 (first use of name on production car). Measurements
Willys-Overland was first used as corporate name in 1907.
Wheelbase 108.0"
Current bodystyle lifespan: 1952 through 1955.
Length 189.9"
Percentage of divisions sales volume: 100.00%. Width 72.0"
Primary competition: Nash Rambler. Height 60.8"
Notable changes: New grille and minor trim and detail changes. Legroom front 42.5"
Major standard equipment: Two-tone fabric upholstery, rubber floor Legroom rear 36.3"
mats, front and rear armrests, dual sun visors, dome light, locking Headroom front 35.5"
glove box, two-spoke steering wheel, stainless steel window surrounds, Headroom rear 34.5"
one-piece curved windshield, one-piece wraparound rear window, full- Cargo capacity (cu. ft.) 24.0
length body side molding, hood ornament, small hubcaps, and 6.40 Fuel capacity (gals.) 18.0
15 BSW tires. Bermuda adds: Cloth and vinyl interior upholstery, ad-
ditional chrome interior trim, cigar lighter, chrome C-pillar trim, and
full wheel covers.
 699 1955 Willys

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Willys Custom 2-Door Sedan, 5-p. 2467 $1,663 NEW 2751 288 NEW
Willys Custom 4-Door Sedan, 5-p. 2367 $1,725 NEW 2778 2,882 NEW
Willys Bermuda 2-Door Hardtop, 5-p. 2567 $1,795 NEW 2847 2,156 NEW
TOTALS Avg. Price $1,748 -12.57% Production 5,985 -23.92%

1
9
5
5
 1956
Most Chrysler, Ford and General Motors models for ing for nearly 25 percent of production. As sales fell, there
1956 were updates of the basic 1955 designs with the typ- were rising concerns about the future of Packard, and over
ical new grille, trim and colors. Two companies had re- a two-year period, 600 dealerships were lost. The corpora-
designed models, with American Motors introducing a tion cut the advertising budget, and by June 25, 1956, the
slightly larger Rambler based on the body of the 4-door last real Packard, a Patrician 4-Door Sedan, rolled off the
Ramblers introduced in 1954, and Studebaker redesigning line. After this 1,443 Packard employees were laid off. The
its entire line, although they were still based on the 1953 Packard name would survive for two more years, but the
models. The only all-new car for the year was the ultra-lux- cars that bore it hereafter were restyled Studebakers.
urious Continental Mark II from Ford. Also noteworthy American Motors made more trim and styling changes
was the expansion of the 4-door hardtop models to all di- to its large cars and completely redesigned the smaller
visions at GM and the addition of that body style to most Rambler, which along with the Metropolitan, continued to
Ford, Chrysler and American Motors lines. In fact, AMC be available through both Nash and Hudson dealerships.
took the idea a step further and adapted the body style to By this time, AMC was focusing on making the Rambler
the station wagon, making the Rambler Cross Country the its own division of AMC, and many saw this as a sign that
first 4-door hardtop station wagon on the market. at least Hudson would soon be gone. The big Nashes
With the automobile industry now down to five major restyling incorporated full front wheel openings for the first
players, Studebaker-Packard was at the bottom and strug- time since the 1948 models, and various trim changes. An
gled to keep up. Since Packard models were restyled for all-new V8 engine, purchased from Packard, replaced the
1955, it was Studebakers turn to get an update. Lacking ad- previous Nash V8 engine and powered the Ambassador V8,
equate funds, engineers and designers had to work with the while Hudson also used this engine in some Hornet V8
basic 1953 platform, but their efforts were quite successful. models. The famous Twin-H Hudson engine was discon-
The stylish Loewy coupe design continued in modified tinued after 1956. A slightly larger Rambler, based on the
form as the new Hawk series. The rest of the line featured previous 4-door sedan wheelbase and powertrains, replaced
raised fender, hood and trunk lines, making the cars slightly the compact Rambler. Identifying features from the out-
boxier, but more closely resembling the styling trends set side were a new, slightly larger body with wraparound
by the Big Three. With rising consumer interest in station windshield and reverse-slanting C-pillars. As in 1955, the
wagons, Studebaker introduced three new models in this redesigned Rambler was sold in both Nash and Hudson
body style with the Pelham, Parkview and Pinehurst 2- models.
door station wagons. Following up on the highly popular Forward Look
Packards had been restyled in 1955, so trim and de- introduced in 1955, Chrysler Corporations main news for
tails were the order of the day for 1956. Interestingly, Clip- 1956 came from engineering advancements. The new
per models were marketed as a separate line for 1956, ap- Torqueflite automatic transmission was introduced at mid-
parently to maintain the luxury reputation of the rest of the year, initially only on the Imperial line. But Torqueflite
Packard line. Note that Clippers are included under the would prove to be one of the best automatic transmissions
Packard section herein. Packards luxury reputation was on the market, and would serve Chrysler in this basic form
proven by the fact that the top of the line Patrician Sedan for the next 30 years. All Chrysler products equipped with
and 400 Hardtop were the most popular models, account- automatic transmissions adopted pushbutton drive with

700
 701 1956 Buick
mechanical linkage. Chrysler also pioneered the use of tran- styling and more powerful engines. With the addition of a
sistorized radios in the automobile this year. For the only V8 engine, Chevrolet was able to promote the racing
time in its short lifespan, a DeSoto was selected as the of- prowess of the Corvette, with its racy lines and newfound
ficial pace car for the Indianapolis 500 Memorial Day race. power, moving the Corvette image from European road-
The production version of the pace car was designated the ster to American performance car. All five GM divisions
Fireflite Pacesetter Convertible. restyled their new models, some more than others, and as
The Lincoln divisions turn in the limelight came in previously mentioned, 4-door hardtop models were now
1956, with all-new models being introduced. But even Lin- available from every division and in nearly every series ex-
coln was upstaged by the October 4, 1955, introduction of cept the lowest priced lines.
an all-new Continental Mark II. The Mark II was designed For light-duty trucks there were no major changes this
to bring back the allure and mystique that surrounded the season. Studebaker did some minor restyling to their truck
original Lincoln Continental introduced in 1941. The Mark line and added the name Transtar. Most manufacturers, in-
II, officially a product of the new Continental division of cluding Studebaker, had horsepower improvements of five
Ford, was not officially a Lincoln, although that is how it to ten percent, which mirrored increases found on the au-
would forever be known, as the names Lincoln and Con- tomobile side of the business.
tinental historically were used together. The other Ford and
Mercury products carried on into 1956 with minor styling
and trim changes. The focus for this year was on safety, and 1956 Overview and Changes
multiple safety items and packages were available on all from Prior Year
Ford products, including padded dashboards, seat belts,
Total industry production: 6,243,825, down 12.37%.
deep-dish steering wheels, and safer instrument panel, door
Number of manufacturers for model year: 18, down
and window controls and knobs. Recognizing Fords ef-
from 19.
forts in this area, Motor Trend magazine resumed its Car
Number of models and body types offered: 242, up
of the Year award and the entire Ford Motor Company was
from 225.
the deserving recipient. After 1956, the Motor Trend Car
Industry average base price: $2,928, up 13.76%.
of the Year competition would become an annual award
Industry base price range: $1,734 for the Chevrolet 150
that manufacturers coveted.
2-Door Utility Sedan to $9,695 for the Continental
The big news from General Motors came in the form
Mark II 2-Door Hardtop.
of a major boost to the Corvettes image with sportier

BUICK 1
9
The Best Buick Yet!
5
In this final year of a three-year run for the corporate ones. Also, on the Roadmaster, the Sweepspear did not
6
B- and C-bodied cars, there were not a lot of styling dip to the rocker panel as on other models, but instead
changes for Buick. Most noticeable was that all 4-door went to a point about halfway down the rear wheel open-
sedans and wagons now sported the round, full rear wheel ing, and did not actually reach the opening, before sweep-
openings, previously seen only on the hardtop and con- ing rearward. This was done to help differentiate the Road-
vertible models. They also appeared on the new for 56 master from lower-priced Buicks. Inside, there were trim
Super and Roadmaster 4-Door Hardtops. A revised grille changes, with the Special gaining the Red-Liner hori-
and bumper design with a slightly forward-angled center zontal speedometer. This was the first year since World War
point highlighted the new season. II that all lines used the same instrument panel.
Around back, new taillights were incorporated. Body Changes that could not be seen were minor as well.
sides were similar to 1955, except that the Ventiports were As with the instrument panel mentioned above, this was the
oval shaped this year, as compared to the previous round first time since World War II that all series used the same
1956 Buick 702
cubic inch displacement engine, the 322 CID Fireball V8. vability. Nineteen fifty-six marked the first year for Dy-
The Special received a 2-barrel version, while all other se- naflow to be standard equipment on the Super, and the last
ries retained their 4-barrel carburetion. A new rear axle and year for a 3-speed manual transmission to appear in the
shocks and revised front suspension helped to improve dri- Century.

Roadmaster 2-Door Riviera Hardtop

Century 2-Door Convertible Century 4-Door Riviera Hardtop

Special 4-Door Estate Wagon Super 4-Door Sedan

Model year production: 570,630, down 22.58% from 1955. Serial number identification: Nine digit code read in which
Domestic market share: 9.14% (4th place). 1st digit indicates series (e.g., 4 = Series 40 Special), 2nd
Base price range: $2,357 to $3,704. digit identifies the year (C = 1956), 3rd digit indicates as-
Buick average base price: $3,089, up 9.04%. sembly plant code from above, followed by 6-digit sequen-
Introduction date: November 1955. tial number by assembly plant beginning with 001001 for
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, NJ each plant. Style number can be found on body identifica-
(3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); At- tion plate. An X after the style number denotes power
lanta, GA (6); Framingham, MA (7); and Arlington, TX (8). windows.

Powertrains
Compression Super &
Engine Ratio Gross HP Transmission Special Century Roadmaster
322 CID Fireball, 2-bbl., V8 8.9:1 220 3-speed manual S - -
Variable Pitch Dynaflow Drive $204 - -
322 CID Fireball, 4-bbl., V8 9.5:1 255
3-speed manual - S -
Variable Pitch Dynaflow Drive - $204 S

Major Options Paint Colors

Special Century Super Roadmaster Code
Weather-Warden venti-heater $85 $85 $85 $85 Carlsbad Black A
Buick Air conditioner $403 $403 $403 $403 Castle Gray Metallic B
Power brakes $37 $37 $37 S Dover White C
Power steering $108 $108 S S Electric Blue Metallic D
Power windows $ $* $* $ Bedford Blue E
Power front seat adjustment $ $* $* $ Cadet Blue Metallic F
Sonomatic AM radio $96 $96 $96 $96 Cambridge Blue G
Selectronic AM radio $126 $126 $126 $126 Laurel Green Metallic H
Easy-Eye tinted glass $32 $32 $32 $32 Foam Green J
 703 1956 Buick

Major Options (cont.) Paint Colors (cont.)

Special Century Super Roadmaster Code
Outside LH rear view mirror $ $* $* S Glacier Green K
Full wheel covers $13 $13 $13 S Claret Red Metallic L
15" 6" chrome wire spoke Seminole Red M
wheels - $ $ $ Tahiti Coral N
*Standard on Convertibles. Standard on all 2-Door models. Cameo Beige P
Harvest Yellow R
Options common to most models. (= Not Available; S = Standard equipment) Bittersweet (1956 Spring Color) T
Items may be standard equipment, optional at different pricing, or unavailable
on certain models. This chart is only a guide.
Apricot (1956 Spring Color) U
Two-tone combinations: First letter indicates upper
body color and second letter indicates lower body
color. Example: BD is Castle Gray over Electric Blue
Metallic. Two tones available at $15 extra cost.

Special
For the budget-minded ... 220 horsepower and
step-ahead styling in this low-priced beauty.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 58.53%.
Length 205.1"
Primary competition: Dodge Coronet, Mercury Custom, Oldsmobile Width 75.5"
88, and Pontiac Chieftain 870. Height 60.4"
Notable changes: Restyled front and rear. Legroom front 42.9"
Major standard equipment: Cordaveen and vinyl upholstery, front and Legroom rear 40.9"
rear side armrests, full floor covering, sliding sun shades, three Ven- Headroom front 35.6"
tiports per side, Sweepspear stainless bodyside trim, front and rear Headroom rear 34.0"
bumper guards, and 7.10 15, 4-ply tires. Convertible adds: All Cor- Cargo capacity (cu. ft.) NA
daveen upholstery and power convertible top. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from

Special 2-Door Sedan, 6-p., Model 48

Style No. Base FADP
4411 $2,357
LY
+5.55%
Wt. (lbs.) Production
3750 38,672
LY
-37.50%
1
Special 2-Door Riviera Hardtop, 6-p., Model 46R
Special 2-Door Convertible, 6-p., Model 46C
4437
4467
$2,457
$2,740
+5.36%
+5.79%
3775
3880
113,861
9,712
-26.93%
-2.97%
9
Special 4-Door Sedan, 6-p., Model 41
Special 4-Door Riviera Hardtop, 6-p., Model 43
4469
4439
$2,416
$2,528
+5.46%
+4.94%
3790
3860
66,972
91,025
-20.44%
+37.07%
5
Special 4-Door Estate Wagon, 6-p., Model 49 4481 $2,775 -6.56% 3945 13,770 +366.46% 6
TOTALS Avg. price $2,546 +3.02% Production 334,017 -12.39%

Century
For the performance-minded ...
Americas biggest horsepower-per-dollar buy!

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 17.91%.
Length 205.1"
1956 Buick 704

Primary competition: Chrysler Windsor, DeSoto Firedome, Hudson Measurements (cont.)

Hornet, and (Packard) Clipper.
Width 75.5"
Notable changes: Restyled front and rear.
Height 59.8"
Major standard equipment: Nylon and Cordaveen interior trim, full Legroom front 42.8"
carpeting, trunk light, Sweepspear stainless bodyside trim, front and Legroom rear 40.6"
rear bumper guards, four Ventiports on front fenders, and 7.60 15, 4- Headroom front 35.3"
ply tires. Model 63D adds: Deluxe interior trim. Convertible adds: Headroom rear 34.4"
Leather interior trim and power convertible top, front seat, and win- Cargo capacity (cu. ft.) NA
dows. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 2-Door Riviera Hardtop, 6-p., Model 66R 4637 $2,963 +13.92% 3890 33,334 -58.51%
Century 2-Door Convertible, 6-p., Model 66C 4667X $3,306 +10.53% 4045 4,721 -15.52%
Century 4-Door Riviera Hardtop, 6-p., Model 63 4639 $3,025 +10.68% 4000 20,891 -62.08%
Century 4-Door Riviera Hardtop, 6-p., Model 63D 4639D $3,041 NEW 4000 35,082 NEW
Century 4-Door Estate Wagon, 6-p., Model 69 4681 $3,256 +2.55% 4080 8,160 +92.32%
TOTALS Avg. price $3,118 +10.98% Production 102,188 -35.54%

Super
Super ... and that means superior in every respect.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 14.19%.
Length 213.6"
Primary competition: DeSoto Fireflite and Oldsmobile Super 88. Width 80.0"
Notable changes: Restyled front and rear. Height 62.5"
Major standard equipment: Patterned nylon and Cordaveen interior Legroom front 43.1"
trim, full carpeting, electric clock, trunk light, Sweepspear stainless Legroom rear 45.8"
bodyside trim, four Ventiports on front fenders, and 7.60 15, 4-ply Headroom front 36.6"
tires. Convertible adds: Cordaveen interior trim and power convertible Headroom rear 35.2"
top, front seat, and windows. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $3,204 +4.00% 4140 29,540 -65.51%
Super 2-Door Convertible, 6-p., Model 56C 4567X $3,544 +4.28% 4340 2,489 -29.43%
Super 4-Door Sedan, 6-p., Model 52 4569 $3,250 +4.60% 4200 14,940 -65.48%
Super 4-Door Riviera Hardtop, 6-p., Model 53 4539 $3,340 NEW 4265 34,029 NEW
TOTALS Avg. price $3,335 +4.96% Production 80,998 -38.85%
 705 1956 Cadillac

Roadmaster
Classic blending of beauty and grace.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 9.36%.
Length 213.6"
Primary competition: Chrysler New Yorker, Lincoln Capri, and Width 80.0"
Oldsmobile 98. Height 62.5"
Notable changes: Restyled front and rear. Legroom front 43.2"
Major standard equipment: Custom nylon, Cordaveen and leather up- Legroom rear 46.3"
holstery choices with double depth Foamtex cushions, full carpeting, Headroom front 37.4"
rear seat center armrests on Sedan, electric clock, Sweepspear stain- Headroom rear 35.7"
less bodyside trim, four Ventiports on each front fender, power steer- Cargo capacity (cu. ft.) NA
ing, power brakes, deluxe wheel covers, and 8.00 15, 4-ply tires. Fuel capacity (gals.) 19.0
Convertible and 2-Door Hardtop add: Bright front seat cushion trim
bands, power windows, and power front seat. Convertible adds:
Leather interior trim and power convertible top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p.,
Model 76R 4737 $3,591 +4.00% 4235 12,490 -55.51%
Roadmaster 2-Door Convertible, 6-p., Model 76C 4767X $3,704 +4.28% 4395 4,354 -8.12%
Roadmaster 4-Door Sedan, 6-p., Model 72 4769 $3,503 +4.60% 4280 11,804 -62.78%
Roadmaster 4-Door Riviera Hardtop, 6-p.,
Model 73 4739 $3,692 NEW 4355 24,779 NEW
TOTALS Avg. price $3,623 +4.96% Production 53,427 -17.20%

CADILLAC 1
9
Cadillac presents the most inspiring motor cars the world has ever seen!
5
A pair of new models appeared this year, both of Significant styling and engineering changes marked
6
which would meet with considerable success. The more the entire 1956 Cadillac line. A larger displacement, higher-
mainstream of the two was the first Sedan de Ville. The compression V8 engine put a noticeable boost in the throt-
Sedan de Ville was Cadillacs first 4-Door Hardtop tle. Now rated at 285 horsepower in base form, the new en-
bodystyle. It was appointed similarly to the already popu- gine was mated to a newly improved Hydra-Matic
lar 2-Door Coupe de Ville, and would become a mainstay automatic transmission, and together they gave Cadillac
in the Cadillac line. The second new addition was in the smooth, powerful and quiet performance. The Power
Eldorado series, which gained a 2-Door Hardtop to com- Pack dual 4-barrel carburetor version put out 305 horse-
plement the luxury sport convertible. Designated the El- power and continued to be available in all models, and stan-
dorado Seville, this new model was equipped and priced at dard in the Eldorado line.
the same level as the newly rechristened Eldorado Biarritz Outside, the now two-year-old bodies needed a fresh-
convertible. ening and that is what they got. The greenhouse area was
1956 Cadillac 706
essentially unchanged with all the new styling below the standard on all models except the Eldorado. A similar de-
beltline. Up front, yet another variation of the egg-crate sign feature was introduced in 1955 on the Eldorado, but
grille appeared, flanked by two large bumper Dagmars instead at the trailing end it met up with the taillight hous-
that were mounted just a little higher and slightly farther ings, and this design continued for the new 1956 Eldorado
out towards the ends of the grille. The grille insert itself was models. The Eldorado also continued to use a rear wheel
of a slightly more refined texture and had a small horizon- opening sans fender skirts, contributing to its sporty ap-
tal chrome bar through the mid-section. Interestingly, buy- pearance. At the back end, the Eldorado continued with the
ers could opt for a gold finish on their grille in place of the taillights at the bottom of the tailfin, while all other mod-
standard satin finish grille. The hood appeared slightly els used a slightly larger appearing taillight atop a tailfin that
lower with a slight point in the center, while fender lines seemed more prominent.
were similar to the 1955 models. A hood ornament and Typical changes to the interior marked the new year.
Cadillac crest with V emblem still adorned the hood. Fabrics, colors and patterns were updated along with other
The Eldorado line sported an exclusive twin-fin style hood detail changes. Also noteworthy, this was the last year for
ornament. the air conditioning unit to be trunk-mounted, and there-
Side trim remained similar to previous years, with the fore the 1956 models were the last to have the round air in-
exception of the rear quarters. A slight bulge that matched take appendages atop each rear quarter panel. Models with-
up to the rear bumper line ran forward to a point ending out air conditioning definitely had a smoother look, but
just over the front edge of the rear wheel opening. This was werent as cool in 90-plus degree weather.

Series 62 2-Door Convertible

Series 62 4-Door Sedan deVille Hardtop

Series 60 Special 4-Door Sedan

Eldorado Biarritz 2-Door Convertible Eldorado Seville 2-Door Hardtop

Model year production: 152,089, up 9.89% from 1955. engine number (used as serial number). For all cars the
Domestic market share: 2.44% (9th place). number is stamped on front right side of the crankcase
Base price range: $4,201 to $6,828. above the water pump. Series motors numbered as follows:
Cadillac average base price: $5,424, up 7.90%. 62 5662000000 and up; 60 Special 5660000000 and
Introduction date: October 1955. up; 75 5675000000 and up. Ending engine number for
Assembly plants: Detroit, MI (1). all series 154631.
Engine and serial number identification: Ten-digit code for

Powertrains
Compression Series 62, 60 Special
Engine Ratio Gross HP Transmission & 75 Fleetwood Eldorado
365 CID, 4-bbl., V8 9.75:1 285 Hydra-Matic Automatic S -
365 CID, Dual 4-bbl., V8 9.75:1 305 Hydra-Matic Automatic $ S
 707 1956 Cadillac

Major Options
62 Eldorado 60 Special 75 Fleetwood
Air conditioning $540 $540 $540 $540
Heater and ventilation system $ S $ $
Options common to most models. (
Signal seeking radio $132 S $132 $132 = Not Available, S = Standard equip-
Power windows $108* S S S ment) Items may be standard equip-
Power 2-way front seat (6-way ment, optional at different pricing, or
on Eldorado) $81* S S S unavailable on certain body styles. This
Power brakes $40 S $40 $40 chart is only a guide.
Autronic Eye headlight dimmer $55 S $55 $55
White sidewall tires $38 S $38 $40
*Standard on Series 62 Convertible, Coupe de Ville and Sedan de Ville.

Paint Colors
Code Code Code
Black 10 Princess Green Metallic 32 Chantilly Metallic 52
Canyon Gray 11 Persian Green Metallic 34 Alpine White 90
Cascade Gray 14 Arlington Green Metallic 36 Starlight Metallic 92
Dawn Gray 16 Cape Ivory 40 Bahama Blue Metallic 94
Camelot Gray Metallic 18 Goddess Gold 42 Emerald Green Metallic 96
Sonic Blue 20 Pecos Beige 44 Two-tone combinations available at extra
Tahoe Blue 24 Mountain Laurel 46 cost.
Cobalt Blue Metallic 26 Taupe Metallic 48
Duchess Green 30 Mandan Red 50

Series 62
Make the move to Cadillac ... both for pride and for practicality!

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1954 through 1956.
Percentage of divisions sales volume: 83.50%. 4-Door Sedan All other models
Primary competition: Imperial, Lincoln Premiere, and Wheelbase 129.0" 129.0"
Packard 400 and Patrician. Length 214.9" 221.9"
Notable changes: Restyled front and rear.
Major standard equipment: Two-tone tufted interior trim
Width
Height
79.8"
62.0"
79.8"
NA
1
with gabardine bolsters and gabardine or nylon inserts,
rear seat center armrest, carpeting, rocker panel mold-
Legroom front
Legroom rear
43.3"
46.3"
43.3"
46.3"
9
ings, rear fender skirts, small hubcaps and trim rings,
and 8.00 15 BSW tires. Coupe de Ville and Sedan de
Headroom front
Headroom rear
35.8"
35.6"
35.8"
35.5"
5
Ville add: Leather and nylon interior trim, power front Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
20.0
NA
20.0
6
seat and windows. Convertible adds: power top.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $4,201 +8.22% 4420 26,649 -4.41%
Series 62 2-Door Convertible, 6-p. 6267 $4,766 +7.15% 4645 8,300 +1.84%
Series 62 4-Door Sedan, 6-p. 6219 $4,296 +8.02% 4430 26,222 -41.60%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $4,624 +7.41% 4445 24,086 -27.67%
Series 62 4-Door Hardtop Sedan de Ville, 6-p. 6239D $4,753 NEW 4550 41,732 NEW
TOTALS Avg. Price $4,528 +9.03% Production 126,989 +11.17%
1956 Cadillac 708

Eldorado
The Spectacular and Exclusive Cadillac.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 129.0"
Percentage of divisions sales volume: 3.98%.
Length 222.2"
Primary competition: Continental Mark II and Packard Caribbean. Width 79.8"
Notable changes: Restyled front and rear. Height 59.8"
Major standard equipment: Leather interior, color-keyed carpeting, sig- Legroom front 43.3"
nal seeking radio, windshield washers, power front seat adjustment, Legroom rear 46.3"
power windows, automatic heating system, LH outside rear view mir- Headroom front 35.8"
ror, and 8.20 15 WSW tires. Convertible adds: power top. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado Seville 2-Door Hardtop, 6-p. 6237S $6,556 NEW 4665 3,900 NEW
Series 62 Eldorado Biarritz 2-Door Convertible,
6-p. 6267S $6,556 +4.30% 4880 2,150 -45.57%
TOTALS Avg. Price $6,556 +4.30% Production 6,050 +53.16%

Series 60 Special
The World-Renowned Cadillac.

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 133.0"
Percentage of divisions sales volume: 11.18%.
Length 225.9"
Primary competition: Imperial. Width 79.8"
Notable changes: Restyled front and rear. Height 62.0"
Major standard equipment: Two-tone nylon, all-wool broadcloth or V- Legroom front 43.3"
Crest pattern nylon interior trim, carpeting, power front seat, power Legroom rear 46.3"
windows, vertical chrome fender louvers in front of rear wheel open- Headroom front 35.8"
ing, rear fender skirts, and 8.00 15 BSW tires. Headroom rear 35.6"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special 4-Door Sedan, 6-p. 6019 $5,047 +6.75% 4610 17,000 -7.10%
TOTALS Avg. Price $5,047 +6.75% Production 17,000 -7.10%
 709 1956 Chevrolet

Series 75 Fleetwood
The Distinguished Cadillac.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 149.8"
Percentage of divisions sales volume: 1.35%.
Length 235.7"
Primary competition: Imperial Crown Imperial. Width 79.8"
Notable changes: Restyled front and rear. Height 63.9"
Major standard equipment: Bedford cord or broadcloth interior trim, Legroom front 43.4"
folding rear seat foot rests, color-keyed carpeting, power front seat, Legroom rear 81.9"
power windows, auxiliary jump seats, full-length lower body trim Headroom front 36.5"
molding, rear fender skirts, hubcaps, and 8.20 15 BSW tires. Imper- Headroom rear NA
ial adds: glass division window. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 8-p. 7523 $6,613 +6.89% 5050 1,095 +1.86%
Series 75 Fleetwood Imperial 4-Door Sedan, 8-p. 7533 $6,828 +6.65% 5130 955 +13.56%
TOTALS Avg. Price $6,721 +6.77% Production 2,050 +6.99%

CHEVROLET
The Hot Ones Even Hotter!

Following the phenomenal success of the 1955 mod-

els, Chevrolet created an equally successful line for 1956.
by a V8 engine got a new V emblem under the bowtie crest
emblem on the hood and deck lid. New stainless steel side
1
More power to the road and even sportier styling combined trim for Bel Air models was full body length this season, and 9
to help Chevy to capture 25 percent of the domestic mar-
ket share on a model year production basis. With sales for
began with two trim pieces just above the front wheel open-
ing. The lower trim basically ran straight back and began to
5
the entire industry generally on a downward trend, Chevro-
let slipped but less than many other makes. Part of this
sweep downward above the new swept back rear wheel open-
ing, to meet the top edge of the rear bumper. The upper
6
success could be attributed to increases in power for all en- piece was just a few inches above and ran to a point just aft
gines and improvements in transmissions, which combined of the front door, with a louvered vertical trim piece up to
to make Chevrolet a hot car, as the advertising slogan for the beltline dip, as in 1955. On two-tone models, this trim
the year proclaimed. separated the colors between front and lower body areas, and
Factor in revised styling that gave a new look, and one rear and upper body. The visual effect made the cars look
begins to realize why the 1956 line was so well accepted by longer and lower than they really were. Two-Ten side trim
the buying public. Up front, a side-view gave an effect of utilized only the lower Bel Air trim, but with a longer verti-
thrusting forward. However minor the actual slant forward cal molding up to the beltline dip. The One-Fifty line used
may have been, it gave a faster look to the 56 line. A full- a molding that ran straight back from the front fender to a
width grille made up of small rectangular sections gave an point just past the beltline dip, and a vertical molding be-
impression of greater width and lower height. Cars powered tween the beltline dip and bodyside molding.
1956 Chevrolet 710
Rear styling appeared to sweep back, making the car was now a 9-passenger model as well. All 1955 Wagons had
look like it was in motion, even when standing still. Tail- been marketed as 6-passenger wagons.
lights were of a round, bullet shaped design, and set into Of course, a completely new look for the Corvette
bezels that were slightly enlarged. Backup lights continued topped off the 1956 line. While still based on some of the
to be placed immediately below the taillights. Interiors were original Corvettes design, the outward appearance took a
similar to 1955 in look and features. giant leap forward, as did the performance. All Corvettes
Another part of this success could be attributed to the now came standard with V8 power, and optional power up
two new 4-Door Hardtop Sport Sedan models, one each in to 240 horsepower finally created a true American sports
the Two-Ten and Bel Air lines. General Motors debuted car. The styling changes created an entirely new look, even
this new body style for some 1955 Buick and Oldsmobile though much underneath was the same. Sloping rear quar-
series with much success. The new Sport Sedan applied the ters and deck, fully exposed headlights, fender top fresh air
open, airy feel of the 2-Door Hardtop to a 4-Door model. intakes, and chrome outlined concave side coves marked the
They were quite popular, and would remain a fixture of the 1956 Corvette. Roll-up windows and exterior door handles
model line for the next 20 years. Other changes to the were also added. Interior colors were limited to beige or red
model lineup included a new Two-Ten Beauville 9-pas- this year, but otherwise were mostly unchanged from the
senger station wagon. The Bel Air Beauville station wagon 1955 Corvette.

One-Fifty 4-Door Sedan Two-Ten 2-Door Delray Club Coupe

Bel Air 4-Door Hardtop

Bel Air 2-Door Convertible Bel Air 2-Door Nomad Station Wagon

Corvette 2-Door Convertible

with optional removable hardtop

Corvette 2-Door Convertible

 711 1956 Chevrolet

Model year production: 1,567,196, down 8.07% from 1955. First letter(s) designate series and engine, as follows: A for
Domestic market share: 25.10% (1st place). One-Fifty 6-cylinder, B for Two-Ten 6-cylinder, C for
Base price range: $1,734 to $3,149. Bel Air 6-cylinder, and VE for Corvette. A V in front
Chevrolet average base price: $2,176, up 8.00%. of the previous letters indicates a V8 engine. Next two
Introduction date: November 1955. numbers designate model year; fourth digit indicates assem-
Assembly plants: Atlanta, GA (A); Baltimore, MD (B); Flint, bly plant from list above, and remaining digits are consecu-
MI (F); Janesville, WI ( J); Kansas City, MO (K); Los An- tive serial number, 001001 through 220555. Sequential
geles, CA (L); Norwood, OH (N); Oakland, CA (O); St. numbering for Corvette is 001001 through 004467. Exam-
Louis, MO (S); and Tarrytown, NY (T). ple: VA56F001001 is a 1956 One-Fifty with V8 engine built
Serial number identification: Ten or eleven digit code lo- at Flint, MI, serial number 1001. Body style is determined
cated on left front door hinge pillar and read as follows: from plate affixed to firewall.

Powertrains
Compression One-Fifty, Two-Ten
Engine Ratio Gross HP Transmission & Bel Air Corvette
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 7.5:1 140 3-speed manual S -
Overdrive $108 -
Powerglide Automatic $189 -
265 CID Turbo-Fire, 2-bbl., V8 8.0:1 162 3-speed manual $99 -
Overdrive $207 -
170 Powerglide Automatic $288
265 CID Super Turbo-Fire, 4-bbl., V8 9.25:1 205 3-speed manual $134 -
Overdrive $242 -
Powerglide Automatic $323 -
265 CID Super Turbo-Fire, 4-bbl., V8 9.25:1 210 3-speed manual - S
Powerglide Automatic - $175
265 CID Super Turbo-Fire, 4-bbl., 9.25:1 225 3-speed manual - $175
V8 w/Hi-Lift cam Powerglide Automatic - $350
265 CID Super Turbo-Fire, Dual 4-bbl., V8 9.25:1 240 3-speed manual - $172
Powerglide Automatic - $347

Major Options
One-Fifty Two-Ten & Bel Air Corvette
DeLuxe heater and defroster $95 $95 $124
Air conditioner (V8 only; not available on convertible) $431 $431 -
Directional signals
Electric windshield wipers
$17
$16
$17
$16
$17
S 1
Windshield washer
Deluxe pushbutton radio
$12
$65
$12
$65
$12
- 9
Signal seeking AM radio
Power windows
$145
$
$145
$
$185
$60
5
Power front seat adjustment
Power convertible top
-
-
$
S
-
$100
6
Removable hardtop - - $215
Power steering $92 $92 -
Power brakes $38 $38 -
Full wheel covers (std. on Bel Air) $16 $16 S
White sidewall tires $32 $32 $32
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
Onyx Black 687 Sherwood Green Metallic 690
Pinecrest Green 688 Nassau Blue 691
1956 Chevrolet 712
Code Code
Harbor Blue Metallic 692 India Ivory over Matador Red 711
Dusk Plum Metallic 693 Cascade Green (Corvette only) 712
India Ivory 694 Arctic Blue Metallic (Corvette only) 713
Crocus Yellow 695 Venetian Red (Corvette only) 714
Onyx Black over Crocus Yellow 696 Dune Beige over Matador Red 715
Matador Red 697 Crocus Yellow over Laurel Green Metallic 717 or 792
Twilight Turquoise 698 Polo White (Corvette only) 718
Adobe Beige over Sierra Gold Metallic 700 India Ivory over Dawn Gray Metallic 721
India Ivory over Onyx Black 701 Tropical Turquoise 749
Sherwood Green Metallic over Pinecrest Green 702 Calypso Cream 750
Nassau Blue over Harbor Blue Metallic 703 Inca Silver Metallic 752
Onyx Black (Corvette only) 704 India Ivory over Tropical Turquoise 754
India Ivory over Pinecrest Green 705 Calypso Cream over Onyx Black 755
India Ivory over Sherwood Green Metallic 706 Calypso Cream over Grecian Gold Metallic 756
India Ivory over Nassau Blue 707 Imperial Ivory over Inca Silver 757
India Ivory over Dusk Plum Metallic 708 Adobe Beige over Laurel Green Metallic 763
India Ivory over Twilight Turquoise 710 Aztec Copper (Corvette only) NA

One-Fifty
Neat and trim ... with brilliant performance. Yet its lowest priced of all!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 10.04%. Cars Wagons
Primary competition: Ford Mainline, Plymouth Plaza, and Studebaker Wheelbase 115.0" 115.0"
Champion. Length 197.5" 197.5"
Notable changes: Restyled front and rear, and trim and detail changes. Width 74.0" 74.0"
Major standard equipment: Combinations of patterned cloth and vinyl Height 60.5" 60.8"
upholstery, black rubber floor mat (rear compartment on utility Legroom front 43.7" 43.5"
sedan), driver-side sun visor, two-spoke steering wheel, small hubcaps, Legroom rear 42.6" 42.0"
and 6.70 15 BSW tires. Wagons add: All-vinyl upholstery and Headroom front 35.6" 35.5"
linoleum covered load floor. Headroom rear 35.1" 34.9"
Cargo capacity (cu. ft.) 20.0* 87.0
Fuel capacity (gals.) 16.0 17.0
*Utility Sedan adds 31 cu. ft. in rear compartment.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
One-Fifty 2-Door Utility Sedan, 3-p. 1512 $1,734 +8.85% 3127 9,879 -11.76%
One-Fifty 2-Door Sedan, 6-p. 1502 $1,826 +8.37% 3164 82,384 +24.04%
One-Fifty 4-Door Sedan, 6-p. 1503 $1,869 +8.16% 3206 51,544 +72.40%
One-Fifty Handyman 2-Door Wagon, 6-p. 1529 $2,171 +6.95% 3309 13,487 -24.80%
TOTALS Avg. price $1,900 +8.02% Production 157,294 +25.39%
 713 1956 Chevrolet

Two-Ten
Thrillingly eager, yet lists for a price
thats pleasantly and surprisingly low.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 47.05%. Cars Wagons
Primary competition: Ford Customline, Hudson/Nash Rambler, Ply- Wheelbase 115.0" 115.0"
mouth Savoy, and Studebaker Commander. Length 197.5" 197.5"
Notable changes: Restyled front and rear and trim and detail changes. Width 74.0" 74.0"
Major standard equipment: Combinations of patterned cloth and vinyl Height 60.5" 60.8"
upholstery, black rubber floor mat, dual sun visors, two-spoke steering Legroom front 43.7" 43.5"
wheel with full horn ring, stainless steel trim on windshield, side win- Legroom rear 42.6" 42.0"
dows, and rear window, rear quarter panel trim, small hubcaps, and Headroom front 35.6" 35.5"
6.70 15 BSW tires. Wagons add: All-vinyl upholstery and linoleum Headroom rear 35.1" 34.9"
covered load floor. Delray Coupe adds: All-vinyl two-tone upholstery, Cargo capacity (cu. ft.) 20.0 87.0
two-tone door panels, and full carpeting. Fuel capacity (gals.) 16.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten 2-Door Sedan, 6-p. 2102 $1,912 +7.72% 3177 205,545 -17.49%
Two-Ten 2-Door Delray Club Coupe, 6-p. 2124 $1,971 +7.41% 3182 56,382 -51.22%
Two-Ten 2-Door Hardtop Sport Coupe, 6-p. 2154 $2,063 +5.31% 3204 18,616 +59.45%
Two-Ten 4-Door Sedan, 6-p. 2103 $1,955 +7.48% 3212 283,125 -10.89%
Two-Ten 4-Door Hardtop Sport Sedan, 6-p. 2113 $2,117 NEW 3262 20,021 NEW
Two-Ten Handyman 2-Door Station Wagon, 6-p. 2129 $2,215 +6.54% 3344 22,038 -23.79%
Two-Ten Townsman 4-Door Station Wagon, 6-p. 2109 $2,263 +6.39% 3381 113,656 +38.09%
Two-Ten Beauville 4-Door Station Wagon, 9-p. 2119 $2,348 NEW 3500 17,988 NEW
TOTALS Avg. price $2,106 +8.96% Production 737,371 -8.44%

Bel Air
Its a beautiful thing to handle. 1
9
Nameplate year of origin: 1953 (1950 as 2-door hardtop model designa- Measurements 5
tion).
Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 42.69%. Wheelbase
Cars
115.0"
Wagons
115.0"
6
Primary competition: Ford Fairlane, Plymouth Belvedere and Stude- Length 197.5" 197.5"
baker President. Width 74.0" 74.0"
Notable changes: Restyled front and rear and trim and detail changes. Height 60.5" 60.8"
Major standard equipment: Combinations of patterned cloth and vinyl Legroom front 43.7" 43.5"
upholstery, full carpeting, dual sun visors, three-spoke steering wheel Legroom rear 42.6" 42.0"
with full horn ring, electric clock, stainless steel trim on windshield, Headroom front 35.6" 35.5"
side windows, and rear window, stainless steel front fender and rear Headroom rear 35.1" 34.9"
quarter panel trim, full wheel covers, and 6.70 15 BSW tires. Wagon Cargo capacity (cu. ft.) 20.0* 87.0
adds: Vinyl interior, rubber floor covering, and linoleum covered load Fuel capacity (gals.) 16.0 17.0
floor. Convertible adds: All-vinyl interior and power top. *Convertible cargo capacity is 17.0 cu. ft. Nomad front
headroom is 34.7"; rear headroom is 34.2"; cargo capac-
ity is 71.0 cu. ft.
1956 Chrysler 714

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bel Air 2-Door Sedan, 6-p. 2402 $2,025 +7.26% 3197 104,849 -37.71%
Bel Air 2-Door Hardtop Sport Coupe, 6-p. 2454 $2,176 +5.27% 3232 128,382 -30.81%
Bel Air 2-Door Convertible, 5-p. 2434 $2,344 +6.26% 3340 41,268 -0.06%
Bel Air 4-Door Sedan, 6-p. 2403 $2,068 +7.04% 3231 269,798 -21.88%
Bel Air 4-Door Hardtop Sport Sedan, 6-p. 2413 $2,230 NEW 3280 103,602 NEW
Bel Air Nomad 2-Door Station Wagon, 6-p. 2429 $2,608 +5.50% 3362 7,886 -5.96%
Bel Air Beauville 4-Door Station Wagon, 9-p. 2419 $2,482 +9.73% 3516 13,279 -45.38%
TOTALS Avg. price $2,276 +6.47% Production 669,064 -13.47%

Corvette
A new Corvette by Chevrolet. Now even greater
than the original in Looks and Performance!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1956 through 1957.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.22%.
Length 168.1"
Primary competition: Ford Thunderbird. Width 70.5"
Notable changes: Restyled; trim and detail changes. Height top up 51.6"
Major standard equipment: All-vinyl bucket seats, instrument panel Legroom front 44.2"
with full gauges, floor mounted transmission shifter, canvas manual Legroom rear -
folding top, bodyside cove lined in chrome trim, dual exhaust, full Headroom front top up 34.3"
wheel covers and 6.70 15 BSW tires. Headroom rear -
Cargo capacity (cu. ft.) 10.0
Fuel capacity (gals.) 16.4

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corvette 2-Door Convertible, 2-p. 2934 $3,149 +12.50% 2764 3,467 +395.29%
TOTALS Avg. price $3,149 +12.50% Production 3,467 +395.29%

CHRYSLER
The Forward Look in Motor Car Styling and Design.

After the completely redesigned car of 1955, the 1956 1955s with small bumper guards mounted to each end, and
Chrysler was heavily restyled both front and back. For the a center license tag mount. The parking light and turn sig-
first time, the Windsor and New Yorker each used a dif- nal lamp combo were in a rectangular grille extension,
ferent grille. The Windsor had three horizontal bars within mounted directly below the headlights. The New Yorker
a chrome surround and used a front bumper similar to the used a finer texture grille with five vertical bars, between
 715 1956 Chrysler
which there were numerous horizontal bars. It also used futuristic and was emblematic of the times. An optional
the same parking light and turn signal setup, but the front Highway Hi-Fi phonograph was another sign of the times
bumper was different, being larger and using large ends gimmick that proved to be popular and was in the option
that were turned up, and wrapped around the front fender list for several seasons. Mounted under the dash, it was de-
edge to the front wheel opening. The 300B continued using signed to minimize skipping and provide music directly
the same frontal styling as in 1955, which utilized the Im- through the cars speakers. Another novelty was an avail-
perial style grille. able steering wheel mounted electric clock.
A new upswept rear fender line marked Chryslers entry The Hemi V8 received its first major upgrade this year,
into the tailfin era. A well-executed bodyline began mid- in the form of more displacement and greater compression
body and smoothly flowed back to make the fin on all cars, ratios. The new engine was 354 cubic inches, and horse-
including the 300B. Wagons used a chrome ornament added power was up about 10 percent in all variations. In the 300B,
to lower fenders to simulate the tailfin. The taillamps and it led to several racing championships, and made the 300B
backup light were blended into a rearward slanting fender the fastest production car available. During the year, spe-
tip the line of which was mimicked in the rear bumper line. cial racing equipment became available from the factory,
Bodyside trim was simple, although available two-tone and which furthered its winning reputation. Also, at mid-year,
three-tone paint combinations added trim. New Yorkers Chryslers new TorqueFlite 3-speed automatic transmission
added eight vertical chrome strips to the upper rear quarter became available on the 300B. And finally, all Chrysler lines
panel, which would become a New Yorker hallmark. now came equipped with a 12-volt electrical system.
Interior changes were minimal, with a few exceptions. To keep up with the competition, a new 4-Door Hard-
The automatic transmission selector was now activated by top body style was added to both the Windsor and New
pushbutton controls mounted on the left-hand side of the Yorker lines. It was designated a Newport in keeping with
instrument panel. This novel idea made the Chrysler seem Chryslers tradition of giving hardtops the Newport name.

300 2-Door Hardtop New Yorker 2-Door St. Regis Hardtop

New Yorker 4-Door

Town & Country Station Wagon Windsor 2-Door Newport Hardtop 1
Model year production: 128,332, down 16.01% from 1955. hinge pillar. Windsor C-71 series: Seven or eight digit code
9
Domestic market share: 2.06% (10th place).
Base price range: $2,870 to $4,523.
as follows Detroit, W561001 to W5675206; Los Angeles,
W56L1001 to W56L7091. New Yorker C-72 series: Seven or
5
Chrysler average base price: $3,684, up 7.54%.
Introduction date: October 1955.
eight digit code as follows Detroit, N561001 to
N5636162; Los Angeles, N56L1001 to N56L5197. 300B C-
6
Assembly plants: Detroit, MI (no code); and Los Angeles, 72-300 series: Eight digit code as follows Detroit,
CA (L). 3N561001 to 3N562150.
Serial number identification: Located on left front door

Powertrains
Compression
Engine Ratio Gross HP Transmission Windsor New Yorker 300B
331 CID Spitfire, 2-bbl., V8 8.5:1 225 3-speed manual S - -
PowerFlite Automatic $189 - -
1956 Chrysler 716
Compression
Engine Ratio Gross HP Transmission Windsor New Yorker 300B
331 CID Spitfire Power Pack, 4-bbl., V8 8.5:1 250 3-speed manual $ - -
PowerFlite Automatic $ - -
354 CID FirePower, 4-bbl., V8 9.0:1 280 PowerFlite Automatic - S -
354 CID FirePower, Dual 4-bbls., V8 9.0:1 340 PowerFlite Automatic - - S
3-speed manual - - $*
TorqueFlite Automatic - - $
354 CID FirePower, Dual 4-bbls., V8* 10.0:1 355 PowerFlite Automatic - - S
*Special order only. Late year availability.

Major Options Paint Colors

Windsor New Yorker 300B Code
Custom Conditioner air heater $78 $78 $78 Raven Black 01
Air-Temp air conditioning $ $ $ Stardust Blue 05
Solex tinted windshield $20 $20 $20 Mediterranean Blue Metallic 06
Music-Master radio $101 $101 $101 Glacier Blue-Green 07
Electro-Touch Tuner radio $ $ $ Turquoise 08
Highway Hi-Fi phonograph $ S S Crown Blue Metallic 09
Four-way power front seat $ $ $ Mint Green 16
Power windows $125 $125 $125 Surf Green Metallic 17
PowerPilot steering $97 $97 $97 Hunter Green Metallic 18
Power brakes $ S S Crown Green Metallic 19
White sidewall tires $ $ $ Satin Gray 25
Options common to most models. (S = Standard equipment) Items may
West Point Gray Metallic 26
be standard equipment, optional at different pricing, or unavailable on cer- Sand Dune Beige 30
tain body styles. This chart is only a guide. Rosewood Tan 31
Desert Rose 35
Geranium Red 36
Regimental Red 37
Crown Maroon Metallic 38
Cloud White 41
Nugget Gold Metallic 42
Crocus Yellow 261
Blue Jade 262
Copper Glow Metallic 263
202 two-tone combinations and 9 tri-tone com-
binations available at extra cost.

Windsor
Here is the Forward Look the new look of style
and distinction in the medium-priced field.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 67.08%.
Length 220.4"
Primary competition: Buick Super, DeSoto Fireflite, Hudson Hornet, Width 78.8"
Oldsmobile 98, and Packard Clipper. Height 60.6"
Notable changes: Restyled. Legroom front 44.6"
Major standard equipment: Two-tone cloth interior trim, color-keyed Legroom rear 44.8"
front floor mat and rear carpeted floors, two-speed electric windshield Headroom front 35.0"
wipers, luggage compartment light, full wheel covers, and 7.60 15 Headroom rear 34.5"
BSW tires. Convertible adds: Power top. Town & Country station Cargo capacity (cu. ft.) NA
wagon adds: Simulated leather interior. Fuel capacity (gals.) 21.0*
*Town & Country wagon, 18.5 gals.
 717 1956 Chrysler

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor Nassau 2-Door Hardtop, 6-p. C-71 $2,905 +7.47% 3910 11,400 -38.29%
Windsor Newport 2-Door Hardtop, 6-p. C-71 $3,041 +7.91% 3920 10,800 -17.72%
Windsor 2-Door Convertible, 6-p. C-71 $3,336 +7.96% 4100 1,011 -27.53%
Windsor 4-Door Sedan, 6-p. C-71 $2,870 +7.89% 3900 53,119 -16.87%
Windsor Newport 4-Door Hardtop, 6-p. C-71 $3,128 NEW 3990 7,050 NEW
Windsor Town & Country 4-Door Station
Wagon, 6-p. C-71 $3,598 +7.98% 4290 2,700 +36.16%
TOTALS Avg. Price $3,146 +7.73% Production 86,080 -12.94%

New Yorker
The perfect combination of style and beauty, and a performance
that is as exclusively Chrysler as is the new PowerStyle design.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 32.06%.
Length 221.2"
Primary competition: Buick Roadmaster, Lincoln Capri, and Packard Width 81.0"
Series 400. Height 60.9"
Notable changes: Restyled. Legroom front 44.6"
Major standard equipment: Cloth interior trim, full carpeting, rear seat Legroom rear 44.8"
center armrest, electric clock, safety accessory group, full wheel covers, Headroom front 35.0"
and 8.00 15 BSW tires. Town & Country station wagon adds: Simu- Headroom rear 34.5"
lated leather interior. Convertible adds: Leather interior and power Cargo capacity (cu. ft.) NA
top. Fuel capacity (gals.) 21.0*
*Town & Country wagon, 18.5 gals.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker Newport 2-Door Hardtop, 6-p.
New Yorker St. Regis 2-Door Hardtop, 6-p.
C-72
C-72
$3,951
$3,995
+8.19%
+8.27%
4175
4175
4,115
6,686
-28.77%
-39.64% 1
New Yorker 2-Door Convertible, 6-p.
New Yorker 4-Door Sedan, 6-p.
C-72
C-72
$4,243
$3,779
+8.13%
+8.16%
4360
4110
921
24,749
-2.64%
-25.77%
9
New Yorker Newport 4-Door Hardtop, 6-p.
New Yorker Town & Country 4-Door Station
C-72 $4,102 NEW 4220 3,599 NEW 5
Wagon, 6-p.
TOTALS
C-72 $4,523
Avg. Price $4,099
+7.46%
+8.04%
4460 1,070
Production 41,140
+3.28%
-21.15%
6

300B
Americas most powerful car.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 0.86%.
Length 218.8"
Primary competition: DeSoto Fireflite Adventurer. Width 79.1"
1956 Continental 718

Notable changes: Restyled rear end treatment. Measurements (cont.)

Major standard equipment: Leather interior trim, full floor carpeting,
Height NA
electric clock, two-speed electric windshield wipers, luggage compart-
Legroom front 44.6"
ment light, Imperial-style grille, full wheel covers, and 8.00 15 BSW Legroom rear NA
tires. Headroom front 35.0"
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 21.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
300B 2-Door Hardtop Sport Coupe, 6-p. C-72-300 $4,419 +7.52% 4145 1,102 -36.12%
TOTALS Avg. Price $4,419 +7.52% Production 1,102 -36.12%

CONTINENTAL
The quiet competence of this superlative motor car is one
of the most gratifying facts of Continental ownership!

The 1956 Continental was introduced on October 6, close to what the Continental offered.
1955, as the newest division of Ford Motor Company. Since The Mark IIs design was quite advanced for 1956,
the demise of the slow-selling original Lincoln Continen- with a low-slung chassis cradled between the wheels, some-
tal at the end of the 1948 model year, Lincoln had been left thing that would become more mainstream over the next
without a prestigious top-of-the-line model, such as Cadil- five years. Power was provided by the 368 CID Lincoln en-
lac had with the Fleetwood 60 Special and Eldorado, or gine, which was new for 56, and transmitted through Lin-
Packard with the Patrician and Caribbean convertible. In colns Turbo-Drive automatic transmission. Combine these
the early 1950s, Ford management decided to look into features with near perfect proportions of long hood and
bringing back the original concept in a modern car that short rear deck, and the Mark II was destined to be a clas-
would be powerful, luxury and most of all have the exclu- sic in the same way the original Continental had quickly be-
siveness of the original. The result was the Mark II. Basi- come one.
cally the new divisions sole reason for existence was to pro- Exterior styling was among the most modern in the
duce and market the limited production car, and along the automotive industry. As previously mentioned, the front
way develop new innovations for the rest of the company. fenders and hood were long and nearly flat across the top.
Among their engineering feats was a prototype of a pow- A single body side feature line began at bumper level and
ered retractable hardtop. While it would not find its way arched up over the front wheel opening, ran back to just in
to production in the Mark II, the mechanics and basic de- front of the rear wheel opening, arched slightly over it then
sign would be adapted to the 195759 Ford Skyliner. ran straight back to the taillamps. Also, in an era of exces-
The Mark II personal luxury coupe was among the sive use of chrome, the Continental proved that less was
first of its type in modern, postwar automobiles. Designed more when it came to bodyside trim, using chrome trim
specifically to carry four passengers in a stylish and luxu- only around the window areas and on the rocker panel.
rious, 2-Door hardtop environment, the Continental Mark The roofline was rather formal compared to contemporary
II would set the standard for future personal luxury cars. two-door hardtops, with a larger than normal C-pillar,
Only GMs convertibles of 1953 and 1954, the Cadillac El- much like the original Continental used, adding an elegant
dorado, Oldsmobile Starfire and Buick Skylark, had come touch.
 719 1956 Continental
Front and rear styling was also uniquely Continental. leather seating areas, plush carpeting and a full array of
Up front, rounded fender ends housed the single headlamp. power equipment. Every imaginable accessory of the period
A relatively simple bumper housed an oval parking lamp at was standard equipment on the Continental, except for
each end and mimicked the dual exhaust outlets on the rear trunk-mounted air conditioning, the lone item on the op-
bumper. The grille was a large yet simple gridlike affair, tion list. The instrument panel was somewhat flat, with a
consisting of five columns separating rows of horizontal hooded area in front of the driver carrying round gauge
slots. The now familiar Lincoln hood ornament with a pods, and a horizontal pod on the lower portion housing
four-point star within a rectangle was used atop the hood other controls.
and decorated the trunk lid. Though the car was popularly referred to as the Lin-
At the back, a hump on the trunk lid introduced the coln Continental Mark II, Lincoln did not play a large part
world to the Continentals version of a Continental kit, in the development of the 195657 Continental Mark II,
being formed into the sheetmetal, rather than an appendage other than providing the powertrain and the dealer net-
to the rear bumper. This design would be a Continental work. Since the Continental was an independent Ford
trademark for decades to come. Small taillamps, the design division from 1956 through mid1958 and continued to
of which would grace Lincoln Continentals of the sixties, be marketed separately through 1960, it appears separately
finished off the rear quarter panel, and its rather small tail- in this book. The reader may refer to the Lincoln section
fin treatment. of the appropriate year for more information on Lincoln
Of course, the interiors were luxurious, with full cars.

Mark II 2-Door Hardtop

Mark II 2-Door Hardtop

Model year production: 2,550. eight digit code located on top left side of front frame cross
Domestic market share: 0.04% (18th place). member, and read as follows: First digit is C for Conti-
Base price range: $9,695. nental division. Next two digits indicate year (56 = 1956);
Continental average base price: $9,695. fourth letter is an assigned production month symbol, A
Introduction date: October 6,1955. through K; the next four digits are sequential beginning 1
Assembly plant: Dearborn, MI.
Serial number identification: Serial number consists of an
with 1001 and ending with 3399.
9
5
Powertrains 6
Compression
Engine Ratio Gross HP Transmission Mark II
368 CID, 4-bbl., OHV V8 9.0:1 285 Turbo-Drive automatic S

Major Options
Mark II
Air conditioning $595
1956 DeSoto 720

Paint Colors
Code Code
Presidential Black 01 Summit Green 18A
Admiralty Blue Metallic 02 Sunburst Yellow 19
Centurion Gray 06 Huntsman Red 21A
Balmoral Gray Metallic 07 Starmist White 23
Fairmont Blue 09 Desert Buff 25
Shenandoah Green Metallic 10 Island Coral 27
Briar Brown Metallic 11 Taos Turquoise 28
Wisteria 12 Dubonnet 29
Summit Green 13 Champlain Blue 30
Amethyst 16

Mark II
Distinctive styling! Exhilarating, spirited performance!

Nameplate year of origin: 1956 (1940 for Lincoln Continental nameplate). Measurements
Current bodystyle lifespan: 1956 through 1957.
Wheelbase 126.0"
Percentage of divisions sales volume: 100.00%.
Length 218.5"
Primary competition: Cadillac Eldorado and Packard Caribbean. Width 77.5"
Notable changes: All-new model. Height 56.0"
Major standard equipment: Choice of cloth or leather upholstery, rear seat Legroom front 42.5"
center armrest, full floor carpeting, heater and defroster, electric clock, Legroom rear 39.1"
AM radio, tachometer, power front seat adjustment, power windows, Headroom front 35.1"
power vent windows, trunk carpeting, chrome window surround moldings, Headroom rear 34.5"
rocker panel molding, power steering, power brakes, full wheel covers, and Cargo capacity (cu. ft.) NA
8.00 15 WSW tires. Fuel capacity (gals.) 25.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mark II 2-Door Hardtop, 4-p. 60A $9,695 NEW 4825 2,550 NEW
TOTALS Avg. price $9,695 NEW Production 2,550 NEW

DESOTO
Stunning new beauty ... the Forward Look DeSoto for 1956.

Several engineering advances appeared on the 1956 the point, new options for 1956 included a power radio an-
DeSoto line. Most important was a change to a 12-volt tenna, Highway Hi-Fi record player and front power seat
electrical system, necessitated by the proliferation of elec- with more adjustment options.
trically powered accessories in recent years. As if to prove The powerful V8 engine was again enlarged, this time
 721 1956 DeSoto
into two new versions. Firedome and Fireflite models re- Around back, the rear fender line was slightly raised
ceived a 330.4 CID version with up to 255 horsepower with a new taillight design capping off the raised tailfin. Set
output. A higher output 341 CID version was created for into a hooded rear fender, the Control Tower was made
a special new model, the Fireflite Adventurer. Sometimes up of three vertically stacked turret-style lenses, a backup
referred to as the Golden Adventurer and technically a sub- light in the center flanked by the taillight/turn signal and
series of the Fireflite, this sporty 2-door hardtop was De- stop lamp. Below this was a large U-shaped bumper end
Sotos lower-priced, lower-powered cousin of the Chrysler that housed the exhaust outlet. A large, gold-trimmed, V-
300. The Adventurer was powered by the new 341 CID en- shaped emblem adorned the trunk lid. The full length body
gine with dual exhausts, custom interior appointments and side trim (or the upper trim piece on two tone models) was
trim, and special exterior finishes. It also offered as stan- changed from a down-swept style, to an up-swept section
dard equipment a padded instrument panel, power front that ended at the tip of the hooded rear fender end. The
seat, power windows, power brakes, a heavy-duty suspen- trim and color sweep insert varied by model, but looked
sion, and many other features. Also new for all PowerFlite similar across the line. All of these changes resulted in a
equipped cars, and standard on Fireflite models, was push- longer, lower looking car.
button shifting. Mounted in a pod to the left of the in- Joining the sporty new Adventurer 2-Door Hardtop
strument panel, pushbutton shifting was the latest gim- was a Fireflite Pacesetter Convertible, the replica of the
mick to find widespread use in late-fifties automobiles. Official 1956 Indianapolis 500 Pace car. All Pacesetter mod-
Styling changes included trim changes that marked a els included heavy-duty suspension, and most were heav-
cleaner, more streamlined look for DeSoto. The vertical ily equipped with power accessories. Three new 4-Door
bar grille used in various iterations on every model since Hardtop models, two in the Firedome line and one in the
1946 was gone, replaced by a mesh style grille with a large Fireflite line, also joined the line. The new models were des-
V centered within. The large front bumper guards used ignated Sportsman in keeping with DeSoto tradition, ex-
last year were continued, but they now incorporated the cept the low priced Firedome model, which, along with a
parking lamps. Other changes at the front included a new low priced 2-Door Hardtop, was designated as the
hooded headlight ring, a short-lived styling craze seen on Seville hardtop. This would be a one-year-only model.
several 56 models.

Firedome 2-Door Sportsman Hardtop

Firedome 4-Door Station Wagon

1
9
5
6
Fireflite 2-Door Convertible,
Indianapolis 500 Pace Car Fireflite 2-Door Sportsman Hardtop interior

Model year production: 111,422, down 3.52% from 1955. Serial number identification: Located on left front door
Domestic market share: 1.78% (11th place). hinge pillar. Firedome S-23 series: Eight digit code,
Base price range: $2,678 to $3,728. 55258001 to 55329506 (LA plant, 64028001 to 64034406).
DeSoto average base price: $3,176, up 12.90%. Fireflite S-24 series: Eight digit code, 50366001 to
Introduction date: October 1955. 50392114 (LA plant, 62048001 to 62051424). Adventurer S-
Assembly plants: Detroit, MI; and Los Angeles, CA. 24A series: Eight digit code, 50366001 to 50392114.
1956 DeSoto 722

Powertrains
Compression
Engine Ratio Gross HP Transmission Firedome Fireflite Adventurer
330.4 CID, Firedome 2-bbl., V8 8.5:1 230 3-speed manual S - -
Overdrive $108 - -
PowerFlite Automatic $189 - -
330.4 CID, Fireflite 4-bbl., V8 8.5:1 255 PowerFlite Automatic - S -
341 CID, Adventurer Dual 4-bbl., V8 9.5:1 320 PowerFlite Automatic - - S

Major Options
Firedome Fireflite Adventurer
Heater and defroster $92 $92 $92
Airtemp air conditioning $567 $567 $567
AM radio $110 $110 S
Power front seat $70 $70 S
Power windows $102 $102 S
Tinted glass $32 $32 $32
Electric clock $24 $24 S
Power steering $97 $97 $97
Power brakes $40 $40 S
White sidewall tires $30 $30 S
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Jet Black 301 Dutch Blue over White 383
Dutch Blue 305 Pearl Gray over Iridescent Blue Metallic 384
Iridescent Blue Metallic 306 Iridescent Blue Metallic over Pearl Gray 385
Light Aqua 315 White over Iridescent Blue Metallic 386
Sage Green 316 Iridescent Blue Metallic over White 387
Iridescent Green Metallic 317 Sage Green over Light Aqua 390
Pearl Gray 330 Light Aqua over Sage Green 391
Iridescent Gray Metallic 331 Iridescent Green Metallic over Light Aqua 392
Shell Pink 350 Light Aqua over Iridescent Green Metallic 393
Iridescent Lavender Metallic 351 White over Light Aqua 394
Iridescent Plum Metallic 352 Light Aqua over White 395
Crimson 353 White over Sage Green 396
Sunny Yellow 355 Sage Green over White 397
White 356 White over Iridescent Green Metallic 398
Pearl Gray over Jet Black 360 Iridescent Green Metallic over White 399
Jet Black over Pearl Gray 361 Iridescent Gray Metallic over Pearl Gray 400
Shell Pink over Jet Black 362 Pearl Gray over Iridescent Gray Metallic 401
Jet Black over Shell Pink 363 Iridescent Plum Metallic over Pearl Gray 402
Iridescent Lavender Metallic over Jet Black 364 Pearl Gray over Iridescent Plum Metallic 403
Jet Black over Iridescent Lavender Metallic 365 Crimson over Pearl Gray 404
Iridescent Plum Metallic over Jet Black 366 Pearl Gray over Crimson 405
Jet Black over Iridescent Plum Metallic 367 Sunny Yellow over Pearl Gray 406
Crimson over Jet Black 368 Pearl Gray over Sunny Yellow 407
Jet Black over Crimson 369 White over Pearl Gray 408
Sunny Yellow over Jet Black 370 Pearl Gray over White 409
Jet Black over Sunny Yellow 371 Shell Pink over Iridescent Gray Metallic 410
White over Jet Black 372 Iridescent Gray Metallic over Shell Pink 411
Jet Black over White 373 Iridescent Lavender Metallic ober Iridescent
Iridescent Blue Metallic over Dutch Blue 380 Gray Metallic 412
Dutch Blue over Iridescent Blue Metallic 381 Iridescent Gray Metallic over Iridescent
White over Dutch Blue 382 Lavender Metallic 413
 723 1956 DeSoto
Code Code
Iridescent Plum Metallic over Iridescent Iridescent Lavender Metallic over Iridescent
Gray Metallic 414 Plum Metallic 427
Iridescent Gray Metallic over Iridescent Plum White over Iridescent Lavender Metallic 428
Metallic 415 Iridescent Lavender Metallic over White 429
Crimson over Iridescent Gray Metallic 416 White over Iridescent Plum Metallic 430
Iridescent Gray Metallic over Crimson 417 Iridescent Plum Metallic over White 431
Sunny Yellow over Iridescent Gray Metallic 418 White over Crimson 432
Iridescent Gray Metallic over Sunny Yellow 419 Crimson over White 433
White over Iridescent Gray Metallic 420 White over Sunny Yellow 434
Iridescent Gray Metallic over White 421 Sage Green over Sunny Yellow 436
Iridescent Lavender Metallic over Shell Pink 422 Sunny Yellow over Sage Green 437
Shell Pink over Iridescent Lavender Metallic 423 Adventurer Gold Metallic over White 438
White over Shell Pink 424 White over Adventurer Gold Metallic 439
Shell Pink over White 425 Jet Black over Adventurer Gold Metallic 440
Iridescent Plum Metallic over Iridescent Adventurer Gold Metallic over Jet Black 441
Lavender Metallic 426

Firedome
Drive a DeSoto before you decide.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 71.71%. 2-Door 4-Door Wagon
Primary competition: Hudson Hornet Super, Mercury Mon- Wheelbase 126.0" 126.0" 126.0"
terey, Nash Ambassador Super, and Oldsmobile Super 88. Length 220.9" 217.9" 218.6"
Notable changes: Minor restyle with trim and detail changes. Width 78.3" 78.3" 78.3"
Major standard equipment: Color-keyed fabric and vinyl in- Height 60.3" 60.6" NA
terior trim (ribbed fabric on Seville models), full floor car- Legroom front 45.7" 45.7" 45.7"
peting, stainless steel body side moldings, full wheel covers, Legroom rear NA 44.7" NA
and 7.60 15 BSW tires. Convertible adds: All-vinyl uphol- Headroom front 35.0" 35.1" 35.1"
stery and power top. Station wagon adds: Two-tone vinyl Headroom rear NA 34.5" NA
interior. Cargo capacity (cu. ft.) NA NA NA
Fuel capacity (gals.) 20.0 20.0 18.5

Models Available
1
Change from Shipping Model Year Change from
9
Model No. Base FADP LY Wt. (lbs.) Production LY 5
Firedome Seville 2-Door Hardtop, 6-p.
Firedome Seville 4-Door Hardtop, 6-p.
S23
S23
$2,734
$2,833
+7.60%*
NEW
3800
3920
19,136*
4,030
-26.40%*
NEW
6
Firedome Sportsman 2-Door Hardtop, 6-p. S23 $2,854 +7.54% 3835 4,589 +55.93%
Firedome 2-Door Convertible, 6-p. S23 $3,081 +9.10% 4080 2,646 +323.36%
Firedome 4-Door Sedan, 6-p. S23 $2,678 +7.21% 3780 44,909 -3.19%
Firedome Sportsman 4-Door Hardtop, 6-p. S23 $2,953 NEW 3945 1,645 NEW
Firedome 4-Door Station Wagon, 6-p. S23 $3,371 +6.34% 4095 2,950 +63.62%
TOTALS Avg. Price $2,929 +7.00% Production 79,905 +2.76%
*Comparison made to 1955 Firedome Special 2-Door Hardtop.
1956 DeSoto 724

Fireflite
Designed for the super highway age!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 27.39%. 2-Door 4-Door Wagon
Primary competition: Buick Super, Chrysler Windsor Wheelbase 126.0" 126.0" 126.0"
Deluxe, Hudson Hornet Custom, Nash Ambassador Cus- Length 220.9" 217.9" 218.6"
tom, Oldsmobile 98, and Packard Clipper Custom. Width 78.3" 78.3" 78.3"
Notable changes: Minor restyle with trim and detail changes. Height 60.3" 60.6" NA
Major standard equipment: Color-keyed tri-pattern nylon Legroom front 45.7" 45.7" 45.7"
and leather interior trim, full floor carpeting, stainless steel Legroom rear NA 44.7" NA
body side moldings, full wheel covers, and 7.60 15 BSW Headroom front 35.0" 35.1" 35.1"
tires. Convertible adds: Leather upholstery and power top. Headroom rear NA 34.5" NA
Pacesetter pace car replica adds: Heavy-duty suspension and Cargo capacity (cu. ft.) NA NA NA
special exterior paint color. Fuel capacity (gals.) 20.0 20.0 18.5

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Sportsman 2-Door Hardtop, 6-p. S24 $3,346 +13.85% 3905 7,479 -27.48%
Fireflite 2-Door Convertible, 6-p. S24 $3,544 +12.47% 4075 1,485 +91.48%
Fireflite 2-Door Pacesetter Convertible, 6-p. S24 $3,615 NEW 4070 * NEW
Fireflite 4-Door Sedan, 6-p. S24 $3,119 +14.37% 3860 18,207 -31.65%
Fireflite Sportsman 4-Door Hardtop, 6-p. S24 $3,431 NEW 3970 3,350 NEW
TOTALS Avg. Price $3,411 +16.06% Production 30,521 -19.10%
*Production included within 2-Door Convertible total.

Adventurer
Sensational new V8 power, exhilarating performance, and lithe beauty.

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1956.
Wheelbase 126.0"
Percentage of divisions sales volume: 0.89%.
Length 220.9"
Primary competition: None. Width 78.3"
Notable changes: All-new model. Height 60.3"
Major standard equipment: Color-keyed nylon and leather interior Legroom front 45.7"
trim, full floor carpeting, electric clock, radio, power front seat, power Legroom rear NA
windows, stainless steel body side and rocker panel moldings, power Headroom front 35.0"
brakes, full wheel covers, dual exhausts, and 7.60 15 WSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Adventurer 2-Door Hardtop, 6-p. S24-A $3,728 NEW 3870 996 NEW
TOTALS Avg. Price $3,728 NEW Production 996 NEW
 725 1956 Dodge

DODGE
Dramatic New 56 Dodge! Born of success to challenge the future.

Touted as the Value leader of the Forward Look, the side and met the top corner of the rear bumper. On the
1956 Dodge line featured the expected updates for a body Custom Royal, an additional trim piece extended from that
design in its second year. Minor interior and exterior styling point, and paralleled the tailfin to the top of the fender.
changes were typical, with the dash-mounted automatic The new Custom Royal series Lancer 4-Door Sedan
shift lever replaced by a pushbutton selector pod to the left was replaced with the new 4-Door Hardtop body style.
of the driver. Powerplants were boosted again, with the L- Four-door hardtop models were also found in the Coronet
head 6-cylinder adding 8 horsepower. A longer stroke and and Royal lines. Other model changes included a new
different cam in the 270 CID V8 created a larger 315 CID Coronet Convertible, the combining of the Coronet V8 2-
V8 Red-Ram engine with nearly 30 more horsepower. But Door Sedan and Club Sedan into a single model, and a
the star of the year was the 315 CID V8 with dual 4-bar- new Royal Custom Suburban 2-Door Wagon. It is inter-
rel carburetors, pumping out a big 260 horsepower. This esting that Dodge began offering a 6-cylinder engine in
really was remarkable, considering that just two years ear- fewer models in each successive year, with 1956 down to
lier, the most powerful V8 had a 150 horsepower output rat- three such models.
ing. The previous years La Femme option package was
Styling changes consisted of a slightly revised center deemed a success, and returned for 1956 with a few changes.
grille bar and changes to the side trim and taillights, which The new years color combination was Misty Orchid and
combined to make the cars appear longer this year. The tail- Regal Orchid. Inside, changes were made to the color-co-
lights were still the dual stacked type, but were now housed ordinated upholstery, carpeting, headliner and molding col-
within a fin that was pointed at the top, visually extending ors. Also, the storage compartment for the standard purse,
the fender line. From the side, the surrounding area of the rain coat and assorted accessories was revised. Less suc-
taillamps was a more pronounced V shape, which con- cessful in its second year, the La Femme was quietly
tributed to a taller looking tailfin. On the body sides, the dropped after approximately 900 to 1,000 copies had been
trim was nearly identical on the front half of the car, but produced.
at the midpoint it gradually started to run down the body-

1
9
Coronet 2-Door Convertible 5
6
Custom Royal Lancer 4-Door Hardtop

Royal 4-Door Sedan Royal 4-Door, 6-passenger

Custom Sierra Station Wagon
1956 Dodge 726

Model year production: 240,686, down 13.72% from 1955. Serial number identification: Located on left front door
Domestic market share: 3.85% (8th place). hinge pillar. Eight digit code as follows: Coronet V8 D63-1,
Base price range: $2,194 to $2,974. Royal V8 D63-2 and Custom Royal V8 D63-3 series: De-
Dodge average base price: $2,642, up 9.20%. troit, 34972001 to 35167854; Los Angeles, 42608001 to
Introduction date: October 7, 1955. 42618518. Coronet 6 D62 series: Detroit, 32227001 to
Assembly plants: Detroit, MI; and Los Angeles, CA. 32254093; Los Angeles, 48016501 to 48016723.

Powertrains
Compression Coronet Coronet Custom
Engine Ratio Gross HP Transmission D62 series D63 series Royal Royal
230 CID Get-Away, 2-bbl., L-head, 6-cyl. 7.6:1 131 3-speed manual S - - -
Automatic Overdrive $102 - - -
PowerFlite Drive $184 - - -
270 CID Red Ram, 2-bbl., V8 8.0:1 189 3-speed manual $108 S - -
Automatic Overdrive $210 $102 - -
PowerFlite Drive $292 $184 - -
315 CID Red Ram, 2-bbl., V8 8.0:1 218 3-speed manual $132 $24 S -
Automatic Overdrive $234 $126 $102 -
PowerFlite Drive $316 $208 $184 -
315 CID Super Red Ram, 4-bbl., V8 8.0:1 230 3-speed manual $152 $44 $20 S
Automatic Overdrive $254 $146 $122 $102
PowerFlite Drive $336 $228 $204 $184
315 CID D-500, Dual 4-bbl., V8 9.25:1 260 3-speed manual $340 $232 $208 $188
Automatic Overdrive $442 $334 $310 $290
PowerFlite Drive $524 $416 $392 $372

Major Options
Coronet Royal Custom Royal
Heater and defroster $78 $78 $78
Airtemp air conditioning $567 $567 $567
Radio $110 $110 $110
4-way power front seat $70 $70 $70
Power windows (4-windows) $102 $102 $102
Solex tinted glass $ $ $
Power steering $92 $92 $92
Power brakes $38 $38 $38
Wheel covers $15 $15 $15
Wire wheels $ $ $
White sidewall tires $30 $30 $30
Options common to most models. Items may be standard equipment, optional at different pricing, or unavailable on certain body styles. This chart is
only a guide.

Paint Colors
Code Code
Jewell Black 501 Garnet Metallic 552
Wedgewood Blue 505 Sapphire White 555
Royal Blue Metallic 506 Crown Yellow 556
Aquamarine 515 Sapphire White over Jewell Black 560
Neptune Green Metallic 516 Royal Blue Metallic over Wedgewood Blue 561
Sea Foam Green 517 Sapphire White over Royal Blue Metallic 562
Jade Green Metallic 518 Jewell Black over Aquamarine 563
Cloud Gray 540 Sapphire White over Neptune Green Metallic 564
Iridescent Charcoal Metallic 541 Jade Green Metallic over Sea Foam Green 565
Chinese Rose 550 Sea Foam Green over Jade Green Metallic 566
Oriental Coral 551 Iridescent Charcoal Metallic over Cloud Gray 567
 727 1956 Dodge
Code Code
Iridescent Charcoal Metallic over Chinese Rose 568 Sapphire White over Neptune Green Metallic* 564-3
Garnet Metallic over Chinese Rose 569 Jade Green Metallic over Sea Foam Green* 565-2
Sapphire White over Chinese Rose 570 Sea Foam Green over Jade Green Metallic* 566-3
Iridescent Charcoal Metallic over Oriental Coral 571 Iridescent Charcoal Metallic over Cloud Gray* 567-2
Sapphire White over Oriental Coral 572 Iridescent Charcoal Metallic over Chinese Rose* 568-2
Jewell Black over Garnet Metallic 573 Garnet Metallic over Chinese Rose* 569-3
Iridescent Charcoal Metallic over Crown Yellow 574 Sapphire White over Chinese Rose* 570-3
Sapphire White over Crown Yellow 575 Iridescent Charcoal Metallic over Oriental Coral* 571-2
Sapphire White over Jewell Black* 560-4 Sapphire White over Oriental Coral* 572-3
Royal Blue Metallic over Wedgewood Blue* 561-2 Jewell Black over Garnet Metallic* 573-2
Sapphire White over Royal Blue Metallic* 562-3 Iridescent Charcoal Metallic over Crown Yellow* 574-2
Jewell Black over Aquamarine* 563-2 Sapphire White over Crown Yellow* 575-3
*Three-tone combinations third color is roof color by following codes: 2 = Sapphire White; 3 = Jewell Black; 4 = Oriental Coral. Example: 560-4 is Oriental Coral
roof, over Sapphire White Saddle (hood, decklid, fender edge) and Jewell Black lower body.

Coronet
Puts the show on the road.

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 59.25%. Cars Wagons
Primary competition: Hudson Rambler, Mercury Medalist, Nash Wheelbase 120.0" 120.0"
Statesman, Pontiac Chieftain 860 and Studebaker President. Length 212.0" 214.9"
Notable changes: Minor restyling. Width 74.6" 74.5"
Major standard equipment: Jacquard and Cordagrain Panel-Perfect Height 60.3" 61.0"
interiors; full floor rubber covering; two-speed electric windshield Legroom front 44.5" 44.5"
wipers; windshield, rear window, vent window, and beltline stainless Legroom rear 45.0" 45.0"
trim; and 6.70 15 BSW tires. Suburban and Sierra wagons add: Headroom front 35.5" 35.5"
Cordagrain vinyl interior trim. Lancer models and Sierra wagons add: Headroom rear 34.9" NA
7.10 15 BSW tires. Lancers models add: Stainless steel roof rail and Cargo capacity (cu. ft.) NA NA
window trim. Convertible adds: Power top. Fuel capacity (gals.) 17.0 17.0

Models Available
Model No.
(6-cyl./V8) Base FADP
Change from Shipping Model Year Change from
LY Wt. (lbs.) Production LY
1
Coronet 2-Door Club Sedan, 6-p. D62/D63-1 $2,194 +3.30% 3250 * *
9
Coronet 2-Door Lancer Hardtop, 6-p.
Coronet 2-Door Convertible, 6-p.
D63-1
D63-1
$2,438
$2,678
+6.88%
NEW
3430
3600
*
*
*
NEW
5
Coronet 4-Door Sedan, 6-p.
Coronet 4-Door Lancer Hardtop, 6-p.
D62/D63-1
D63-1
$2,267
$2,552
+8.31%
NEW
3295
3560
*
*
*
NEW
6
Coronet 2-Door Suburban Station Wagon, 6-p. D62/D63-1 $2,491 +1.14% 3455 * *
Coronet 4-Door Suburban Station Wagon, 6-p. D63-1 $2,716 +15.62% 3600 * *
Coronet 4-Door Suburban Station Wagon, 8-p. D63-1 $2,822 +10.02% 3715 * *
TOTALS Avg. Price $2,520 +11.02% Production 142,613 +26.22%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated.
1956 Dodge 728

Royal
Challenges the future in style and ride.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 20.27%. Cars Wagons
Primary competition: Buick Special, Hudson Wasp, Mercury Custom, Wheelbase 120.0" 120.0"
Nash Ambassador Special, Oldsmobile 88, and Pontiac Chieftain 870. Length 212.0" 214.9"
Notable changes: Minor restyling. Width 74.6" 74.5"
Major standard equipment: Three-tone Jacquard and Cordagrain Height 60.6" 61.0"
Panel-Perfect interior; full floor carpeting; two-speed electric wind- Legroom front 44.5" 44.5"
shield wipers; windshield, rear window, beltline and bodyside stainless Legroom rear 45.0" 45.0"
trim; rear fender gravel shields; and 7.10 15 BSW tires. Custom Headroom front 35.5" 35.5"
Sierra wagons add: Two-tone Cordagrain vinyl interior trim. Headroom rear 34.9" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Lancer Hardtop, 6-p. D63-2 $2,583 +7.85% 3505 * *
Royal 4-Door Sedan, 6-p. D63-2 $2,513 +8.79% 3475 * *
Royal 4-Door Lancer Hardtop, 6-p. D63-2 $2,697 NEW 3625 * NEW
Royal 2-Door Custom Sierra Station Wagon, 6-p. D63-2 $2,729 NEW 3620 * NEW
Royal 4-Door Custom Sierra Station Wagon, 6-p. D63-2 $2,869 +7.90% 3710 * *
Royal 4-Door Custom Sierra Station Wagon, 9-p. D63-2 $2,974 +7.71% 3800 * *
TOTALS Avg. Price $2,728 +7.75% Production 48,780 -36.37%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated.

Custom Royal
Glamorous rewards ... born of success.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 120.0"
Percentage of divisions sales volume: 20.48%.
Length 212.0"
Primary competition: Hudson Hornet, Mercury Monterey, Nash Am- Width 74.6"
bassador, Oldsmobile Super 88, and Pontiac Star Chief. Height 60.6"
Notable changes: Minor restyling. Legroom front 44.5"
Major standard equipment: Three-tone Jacquard and Cordagrain Legroom rear 45.0"
Panel-Perfect interior; full floor carpeting; two-speed electric wind- Headroom front 35.5"
shield wipers; windshield, rear window, beltline and bodyside stainless Headroom rear 34.9"
trim; rear fender gravel shields; and 7.60 15 BSW tires. Convertible Cargo capacity (cu. ft.) NA
adds: Three-tone Cordagrain interior and power top. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 2-Door Lancer Hardtop, 6-p. D63-3 $2,693 +5.90% 3480 * *
Custom Royal 2-Door Lancer Convertible, 6-p. D63-3 $2,913 +6.00% 3610 * *
 729 1956 Ford
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 4-Door Sedan, 6-p. D63-3 $2,623 +6.07% 3485 * *
Custom Royal 4-Door Lancer Hardtop, 6-p. D63-3 $2,807 NEW 3505 * NEW
TOTALS Avg. Price $2,759 +7.35% Production 49,293 -44.80%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated.

FORD
The fine car at half the fine-car price!

From the outside Ford was definitely looking the part 1954, and that name would return for 1957 on the re-
of a higher-priced car, especially in the Fairlane series. All tractable hardtop.
of the regular Ford line received updated front end styling Several new things could be found under the hood.
that continued to feature a concave grille, now made up of First up was the move to a 12-volt electrical system, which
horizontal rectangular sections, 6 rows tall and 12 columns allowed for the expanded offering of luxury features, such
wide, as opposed to last years squares, 6 rows tall and 36 as air conditioning, and better operation of power assists.
columns wide. Most noticeable was that the round spin- And of course, more power from the engine was in order.
ner style parking lamps were removed in favor of larger ob- Compression was up on all engines, resulting in more horse-
long units mounted horizontally atop the bumper ends in power. The powerful Thunderbird 292 CID V8, or Y8
a pod that continued around the front fender edge. The new as Ford called it, was now available on all Fairlane and sta-
look was much more modern, while still using the same tion wagon models.
sheetmetal. Atop the hood was a new jet-style ornament As for the popular Thunderbird, it received a new,
that was partially inset into a simulated scoop that mimic- even more powerful 312 CID V8 engine. Styling was sim-
ked the Thunderbirds hood scoop. ilar to 55, continuing the unique body side feature line and
Bodyside trim continued in basically the same posi- hood scoop. What was added gave the T-Bird a Conti-
tion on the Fairlane models, with the rear portion now hav- nental flair: an exterior mounted spare tire. The result was
ing three grooves running the length of the car. The mid- a more European look and more usable cargo space, along
range Customline was given a new variation on the 1955
Fairlane style trim, with the V being placed farther to the
with additional rear weight that affected handling nega-
tively. The issue would be resolved for 1957. A Ford crest
1
rear under the rear side window and the dip of the V ex- replaced the Y8 emblem on the front fender. And a 9
panded to carry the series name. The Mainline continued
without side trim. Around back a larger taillamp set in a
turquoise color American Indian style Thunderbird em-
blem made its first appearance on the front header panel, 5
slightly larger chrome bezel also mimicked the Thunder-
bird look.
replacing last years Ford crest over crossed flags emblem,
and would become a prominent feature of future T-Birds.
6
Fords two new-for-54 transparent features were on Lifeguard design, Fords terminology for safety fea-
their way out. The Astra-Dial speedometer was gone, re- tures used on its cars, was heavily promoted for 56. Ford
placed with a more conventional hooded gauge cluster with was one of the first car companies to take a proactive ap-
a large round speedometer above the steering column, proach to passenger safety. Such features as a standard deep-
flanked by four smaller gauges. A full-width horizontal sec- dish steering wheel, safety door latches, available seat belts,
tion carried series name badges on the right side. The radio, and padded instrument panel were among the features, first
vent controls and ignition switch were placed on the lower introduced in 1955.
portion of the dashboard. The transparent Plexiglas topped New models for the regular Ford line included a Fair-
Crown Victoria had been in a steady sales decline since the lane Park Lane 2-Door Station Wagon and a 4-Door Vic-
first season and would not return after the 1956 model year. toria Hardtop, as well as a new Customline 2-Door Victo-
Curiously, it did regain the Skyliner designation used in ria Hardtop. Partially as a response to the sporty Chevrolet
1956 Ford 730
Bel Air Nomad 2-Door Station Wagon, Ford took the easy The new Customline Victoria 2-Door Hardtop was added
route with the Park Lane, taking a regular 2-Door Ranch to extend the popular body style to the more affordable se-
Wagon and adding Fairlane trim and chrome covered B-pil- ries. Finally, the 8-passenger Country Sedan was moved up
lars to give a flashy, sporting look. Of course the 4-Door to the Fairlane trim level, as a non-wood-paneled com-
Victoria was a matter of keeping up with the Joneses, as all panion to the Country Squire.
other major manufacturers were offering 4-door hardtops.

Fairlane 2-Door Victoria Hardtop

Fairlane 2-Door Park Lane Station Wagon

Mainlane 2-Door Ranch Wagon Thunderbird 2-Door Convertible

Model year production: 1,408,478, down 2.94% from 1955. left front door hinge pillar and read as follows: First digit
Domestic market share: 22.56% (2nd place). indicates engine installation: A for 6-cylinder, U for
Base price range: $1,748 to $3,151. 272 CID V8, M for 292 CID V8, and P for 312 CID
Ford average base price: $2,223, up 7.04%. V8. The second digit indicates model year: 6 = 1956.
Introduction date: September 1955. Third digit indicates assembly plant code from above.
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, Fourth digit indicates the body type as follows: Sunliner
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI (C); Crown Victoria (W); all Ranch Wagons and Parklane
(F); Mahwah, NJ (E); Kansas City, MO (K); Long Beach, (R); Country Sedan (X); Country Squire (Y); Victoria 4-
CA (L); Louisville, KY (U); Memphis, TN (M); Norfolk, door (F); Victoria 2-doors (V); Fairlane Club and Town
VA (N); San Jose, CA (R); Somerville, MA (S); and Twin sedans (T); Thunderbird (H); all others (G). Remaining
Cities (St. Paul), MN (P). digits are sequential with beginning number of 100001 and
Serial number identification: Ten-digit number located on ending number as follows in the chart below.

Highest Serial Numbers by Assembly Plant

Assembly plant Ending No.
Atlanta, GA (A) 165955
Buffalo, NY (B) 167774
Chester, PA (C) 171299
Chicago, IL (G) 196913
Dallas, TX (D) 228684
Dearborn, MI (F)* 359556
Mahwah, NJ (E) 247972
Kansas City, MO (K) 169125
Long Beach, CA (L) 177406
Louisville, KY (U) 189500
Memphis, TN (M) 162867
Norfolk, VA (N) 171701
San Jose, CA (R) 203920
 731 1956 Ford
Assembly plant Ending No.
Somerville, MA (S) 181747
Twin Cities (St. Paul), MN (P) 173599
*All Thunderbirds were built at Dearborn, MI.

Powertrains
Compression Mainline & Fairlane &
Engine Ratio Gross HP Transmission Customline all Wagons Thunderbird
223 CID Mileage Maker, 1-bbl., 6-cyl. 8.0:1 137 3-speed manual S S -
Overdrive $110 $110 -
Ford-O-Matic Drive $178 $178 -
272 CID Ford, 2-bbl., V8 8.0:1 173 3-speed manual $100 - -
Overdrive $210 - -
8.4:1 176 Ford-O-Matic Drive $278 - -
292 CID Thunderbird, 4-bbl., V8 8.0:1 200 3-speed manual - $100 S
Overdrive - $210 -
8.4:1 202 Ford-O-Matic Drive - $278 -
312 CID Thunderbird Special, 4-bbl., V8 8.4:1 215 Overdrive - - $148
9.0:1 225 Ford-O-Matic Drive - - $215

Major Options Paint Colors

Mainline Customline Fairlane Thunderbird Code
Magic Air heater and Raven Black A
defroster $85 $85 $85 $85 Nocturne Blue Metallic B1
SelectAire conditioner $ $ $ - Bermuda Blue C1
Electric clock $15 $15 $15 $15 Diamond Blue D1
Radio $100 $100 $100 $107 Colonial White E
I-rest tinted glass $ $ $ $25 Pine Ridge Green Metallic F1
Windshield washers $10 $10 $10 $10 Meadowmist Green G1
Power windows - $ $ $70 Platinum Gray H1
Power seat, 4-way - $60 $60 $65 Buckskin Tan J
Master-Guide power Fiesta Red K
steering $53 $53 $53 $64 Peacock Blue L
Swift Sure power brakes $32 $32 $32 $34 Goldenglow Yellow M1
Rear fender skirts $ $ $ S Mandarin Orange N1
Convertible fabric top - - - $75 Gray Metallic T2
Fiberglass top and fabric
top - - - $290
Berkshire Green
Springmist Green
V1
W1
1
Full wheel covers
Wire wheel covers
$
-
$
-
$
-
S
$35
Sunset Coral
Sage Green
Y1
Z2
9
White sidewall tires $27 $27 $27 $30 Navajo Gray
Colonial White over Raven Black1
2

AE
5
Options common to most models. (= Not Available; S = Standard equipment) Items
may be standard equipment, optional at different pricing, or unavailable on certain mod- Colonial White over Fiesta Red1 KE 6
els. This chart is only a guide. Meadowmist Green over Pine Ridge
Green Metallic1 FG
Colonial White over Meadowmist Green1 GE
Colonial White over Peacock Blue1 LE
Colonial White over Bermuda Blue1 CE
Colonial White over Diamond Blue1 DE
Pineridge Green Metallic over
Meadowmist Green1 GF
Colonial White over Platinum Gray1 HE
For the conventional two-tone codes, the first letter indicates lower body color and second code in- Fiesta Red over Raven Black1 AK
dicates upper body color. On station wagons, the first code letter indicates the mid-body area and Colonial White over Goldenglow Yellow1 ME
the second letter the lower body and roof. For Style-Tone two-tone codes, in general, the first letter
indicates roof and lower body color, and the second code letter indicates the middle body color. 1Not Colonial White over Buckskin Tan1 JE
available on Thunderbird. 2Thunderbird exclusive color. 3Station Wagon exclusive combination. Fiesta Red over Colonial White1 KE3
4
Parklane Wagon exclusive combination. Bermuda Blue over Diamond Blue1 CD4
1956 Ford 732

Mainline
Styled for distinction!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 15.11%. Cars Wagon
Primary competition: Chevrolet One-Fifty, Plymouth Plaza, and Stude- Wheelbase 115.5" 115.5"
baker Champion. Length 198.5" 197.6"
Notable changes: New grille and trim and detail changes. Width 75.9" 75.9"
Major standard equipment: Nylon and vinyl upholstery, black rubber Height 61.0" 62.2"
floor covering, horn button, drivers side sun visor, rubber front and Legroom front 44.2" 44.2"
rear window moldings, hood ornament, and 6.70 15 BSW tires. Legroom rear 41.2" NA
Ranch Wagon adds: Woven plastic and vinyl or all-vinyl upholstery Headroom front 35.6" 35.6"
and linoleum cargo floor. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mainline 2-Door Business Coupe, 3-p. 70D $1,748 +8.84% 3032 8,020 -8.96%
Mainline 2-Door (Tudor) Sedan, 6-p. 70A $1,850 +8.38% 3087 106,974 +39.47%
Mainline 4-Door (Fordor) Sedan, 6-p. 73A $1,895 +8.10% 3127 49,448 +18.31%
(Mainline) 2-Door Ranch Wagon, 6-p. 59A $2,185 +6.95% 3330 48,348 +19.40%
TOTALS Avg. price $1,920 +8.00% Production 212,790 +26.82%

Customline
New styling inspired by the Thunderbird.
And you get smooth, quiet, responsive power!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 35.24%. Cars Wagon
Primary competition: Chevrolet Two-Ten, Hudson/Nash Rambler, Ply- Wheelbase 115.5" 115.5"
mouth Savoy, and Studebaker Commander. Length 198.5" 197.6"
Notable changes: New grille and trim and detail changes. Width 75.9" 75.9"
Major standard equipment: Two-tone cloth and vinyl upholstery, auto- Height 61.0" 62.2"
matic interior courtesy lighting, black floor mats, half-circle horn ring, Legroom front 44.2" 44.2"
clock, stainless front, rear and side window surround moldings, full- Legroom rear 41.2" NA
length body side stainless trim, and 6.70 15 BSW tires. Station Headroom front 35.6" 35.6"
wagon adds: Woven plastic and vinyl or all-vinyl upholstery and tan Headroom rear 34.2" NA
linoleum cargo floor. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 17.0 NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 2-Door (Tudor) Sedan, 6-p. 70B $1,939 +7.66% 3107 164,828 -30.33%
Customline 2-Door Victoria Hardtop, 6-p. 64D $2,093 NEW 3202 33,130 NEW
 733 1956 Ford
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Customline 4-Door (Fordor) Sedan, 6-p. 73B $1,985 +7.59% 3147 170,695 -27.49%
(Customline) 2-Door Custom Ranch Wagon,
6-p. 59B $2,249 +6.64% 3345 42,317 -3.10%
(Customline) 4-Door Country Sedan Station
Wagon, 6-p. 79D $2,297 +6.54% 3420 85,374 +60.86%
TOTALS Avg. price $2,113 +3.58% Production 496,344 -20.20%

Fairlane
The Thunderbird inspired Fairlane stands alone in fineness!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 48.54%. Cars Wagon
Primary competition: Chevrolet Bel Air, Plymouth Belvedere and Wheelbase 115.5" 115.5"
Studebaker President. Length 198.5" 197.6"
Notable changes: New grille and trim and detail changes. Width 75.9" 75.9"
Major standard equipment: Two-tone vinyl and vinyl pleated or nylon Height 61.0" 62.2"
and vinyl upholstery, automatic interior courtesy lighting, black front Legroom front 44.2" 44.2"
and rear mat (only on Victoria with all-vinyl interiors), full floor Legroom rear 41.2" NA
color-coordinated carpeting, stainless front, rear and side window sur- Headroom front 35.6" 35.6"
round moldings, full length body side stainless trim, and 6.70 15 Headroom rear 34.2" NA
BSW tires. Crown Victoria adds: Two-tone vinyl upholstery, rear seat Cargo capacity (cu. ft.) NA NA
center armrest, and full floor carpeting. Crown Victoria glass top Fuel capacity (gals.) 17.0 NA
adds: Tinted Plexiglas top over front seat area. Sunliner adds: Black
rubber floor mats and hydraulic power top. Parklane adds: Woven
plastic and vinyl or all-vinyl upholstery, tan linoleum cargo floor, and
cargo area cover. Country Sedan adds: Removable rear seat and 7.10
15 BSW tires. Country Squire adds: Simulated mahogany panels with
fiberglass maple exterior wood trim.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY 1
Fairlane 2-Door Club Sedan, 6-p.
Fairlane 2-Door Victoria Hardtop, 6-p.
70C
64C
$2,047
$2,194
+6.95%
+4.73%
3107
3202
142,629
177,735
-17.70%
+56.77%
9
Fairlane 2-Door Crown Victoria Hardtop, 6-p.
Fairlane 2-Door Crown Victoria Skyliner Hardtop,
64A $2,337 +6.13% 3217 9,209 -72.23% 5
6-p. 64B $2,407 +5.94% 3227 603 -69.83% 6
Fairlane 2-Door Sunliner Convertible, 6-p. 76B $2,359 +6.07% 3312 58,147 +16.37%
Fairlane 4-Door Town Sedan, 6-p. 73C $2,093 +6.79% 3147 224,872 -11.62%
Fairlane 4-Door Victoria Hardtop, 6-p. 57A $2,249 NEW 3297 32,111 NEW
(Fairlane) 2-Door Park Lane Station Wagon, 6-p. 59C $2,428 NEW 3360 15,186 NEW
(Fairlane) 4-Door Country Sedan Station Wagon,
8-p. 79B $2,428 +6.17% 3485 * *
(Fairlane) 4-Door Country Squire Station Wagon,
8-p. 79C $2,533 +5.89% 3495 23,211 +22.15%
TOTALS Avg. price $2,308 +7.26% Production 683,713 +5.96%
*Production of 8-passenger Country Sedans is included within the 6-passenger total under the Customline series.
1956 Hudson 734

Thunderbird
The newest version of Americas most
thrilling dream-car-come-true is here!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 102.0"
Percentage of divisions sales volume: 1.11%.
Length 185.2"
Primary competition: Chevrolet Corvette. Width 71.3"
Notable changes: Standard Continental kit and trim and detail changes. Height 52.2"
Major standard equipment: Two-tone pleated vinyl upholstery, bench Legroom front 45.4"
seat, door armrests, automatic interior courtesy lighting, rayon loop Legroom rear
carpeting, half-circle steering wheel horn ring, winged Thunderbird Headroom front 32.2"
front end emblem, stainless steel window surround moldings, dual Headroom rear
horns, dual exhaust, removable fiberglass hardtop, and 6.70 15 BSW Cargo capacity (cu. ft.) NA
tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Thunderbird 2-Door Convertible, 2-p. 40A $3,151 +7.03% 3038 15,631 -3.24%
TOTALS Avg. price $3,151 +7.03% Production 15,631 -3.24%

HUDSON
Presenting Exciting, Totally New 1956 Hudsons!

The regular Hudson series, Wasp and Hornet, received directly below the headlights to a center point just above
numerous trim changes to further distinguish them from the top of the bumper. The upper bar began at the head-
the Nash models that they were based upon. The new light, ran slightly upwards along the leading edge of the
styling was called V-Line, and for very good reason V hood, and at the center had a V dip before continuing
shapes could be found everywhere on these cars. Also for across to the opposite side. The grille within this enclosure
the new season, the Rambler returned as a slightly larger car was a small egg-crate design, giving the front an expensive
with all-new styling. look. Within the upper bars dip was a V-shaped Hudson
For the new Wasp and Hornets, the actual sheetmetal logo. The hood ornament was of a somewhat stylized jet
was unchanged from 1955, but added bolt-on pieces al- design, with about a foot of chrome atop the hood, be-
tered the look. One example was a small pointed front coming rounded as it came over the edge, and this portion
fender appendage on the leading edge, with a small grille was set within a V chrome shape that created the look of
opening set directly above the headlamps. It looked like a wings. Finally, a wedge shaped narrow-angle sideways V
small fin. At the back end was a chrome bezel running atop sat below the lower grille bar on each side, its open outer
the quarter panel for a few feet, then turning down at the end housing parking lamp/turn signals as it rounded the
back end creating a raised tailfin and canted taillamps. front fender edge.
The aforementioned V-Line styling appeared on all There were even more V shapes elsewhere on the
sides of the car and in the interior. Up front, a new grille body. All Wasp and Hornet models carried a full-length
featured a lower bar that formed a wide V running from stainless steel molding that began at the headlight bezel, ran
 735 1956 Hudson
straight back to a point just aft of the front door, dipped front end with headlamps mounted within the grille and
down to a V shape, and continued to a point about a foot parking lamps on the front fender ends, and a Fashion
short of the back of the car. At this point the molding made Arch rear roofline that was designed to be an added safety
a Z and continued to the rear of the car. Hornets added feature similar in concept to a roll-bar. The grille was of a
a second trim piece, which ran from the bottom of the V chrome-lined oval design similar to Nash models, but dif-
behind the front door to the bottom line of the Z. On fered in that the top third was an open area, while a large
Hornet Supers, the enclosed area between the upper and the chrome bar separated the lower two-thirds creating a grid
lower trim pieces was painted in the lower body color in this pattern, divided into 10 square openings by smaller chrome
area, while on Hornet Customs a gold-anodized trim piece bars. The new Rambler definitely was identifiable as a
filled this area. At the back a new trunk emblem was fash- Nash, and that fact was most likely part of the reason it sold
ioned, with a winged V surrounding the Hudson em- only half as many cars in Hudson dealerships. Clearly, it was
blem. Inside chrome door panel trim continued the V a sign of what was to come.
theme. The bodysides of the new Rambler continued to fol-
There were changes under the hood also. A new 352 low a basically slab-sided look but, on all except the base
CID V8, purchased from and built by Packard, was intro- DeLuxe 4-door model, the Rambler was dressed up with
duced as optional equipment for Hudson Custom models. enough trim to give it a stylish design. Super models car-
This engine replaced the 320 CID V8, also sourced from ried a mid-body height, full-length trim piece, which grad-
Packard, used in the 1955 models. Most exciting was the in- ually sloped downward with a V dip (fitting in with the
troduction of the 250 CID Hornet V8. The first American Hudson theme) ahead of the rear wheel that then ran up
Motors designed engine, it would quickly earn a reputation over the now fully open rear wheel opening and ended mid-
for being a performance powerhouse, in both speed and height at the rear quarter panel end. Custom models added
economy. It also served as the basis for several V8 engines an upper molding that began at the front end at the same
to come that would put future Rambler products compet- point as the lower molding, arched up slightly, then ran
itively in the horsepower race with the Big Three. The only straight back to the edge of the rear door window, then
model change this year was the cancellation of the Wasp curved upward following the rearward slant of the window
Custom sub-series. In its place was the new V8 powered opening. On sedans and hardtops, the trim went up and
Hornet Special Super series, the only Hornet built on the over the roofline, following the Fashion-Arch. On wag-
shorter Wasp chassis. Also this year only the Hornet Cus- ons, the trim ended where it met the roof. The design of
toms were offered with a V8 engine; the Hornet Super the trim allowed for multiple Fashionable two- and three-
came only in a 6-cylinder model. tone paint schemes. It should also be noted that a roll-
The smaller Rambler line was redesigned this year but down rear tailgate window was pioneered in Rambler sta-
was still based on the 108 inch wheelbase of the 4-door tion wagons, the first of its type in the industry on a
model Ramblers of the 19541955 period. With the re- popularly priced car. Up until this time, all station wagons
design, the Rambler took on a more critical role in the new used a lift-gate type rear window.
American Motors Corporation as the sales leader. Marketed Rambler interiors used a new instrument design that
as the Rambler by AMC, it was available at both Nash and
Hudson dealers, the two versions being distinguished only
more closely followed that of Nash models. A broad,
hooded central area contained a trapezoidal gauge cluster
1
by a grille emblem. This would mark the first step in Ram- in front of the driver, at the left end of the hooded area. To 9
bler becoming the major division of American Motors in
1958.
the right of this was a ribbed area that held ventilation con-
trols, and to the far right end of the hooded area was the 5
The redesigned Rambler took on the appearance of its
original parent, Nash, and the new cars looked much larger
clock. Outside of the hooded area, on top of the instrument
panel were pop-up doors for ventilation. On the bottom
6
than their 1955 predecessors. With the 100 inch wheelbase half of the instrument panel were all other controls, in-
gone, the 2-door models were gone with it, leaving a full cluding ignition, lights and windshield wiper controls.
line of 4-door models that included both pillared and new Added conveniences included a center-mounted glove box
pillarless hardtops, in both sedan and station wagon body and optional radio speakers mounted in the curved ends of
styles. Distinguishing features of the new Rambler were its the instrument panel.
wraparound front windshield, adoption of a Nash-style
1956 Hudson 736

Hornet 2-Door Hollywood Hardtop Hornet Custom 4-Door Sedan Rambler Custom 4-Door Sedan

Rambler Custom 4-Door Wasp 4-Door Sedan

Cross Country Station Wagon

Model year production: 31,167 down 29.99% from 1955. Assembly plants: Kenosha, WI (D, W, X and Y).
Domestic market share: 0.50% (15th place). Serial number identification: Five to seven-digit code on
Base price range: $1,826 to $3,140. plate located on right side of cowl under hood. First digit
Hudson average base price: $2,448, up 38.88%. indicates assembly plant and series code from above. Re-
Introduction date: November 1955. Hudson-badged Ram- maining digits are sequential serial numbers as shown in ac-
blers introduced December 1955. Hornet Special introduced companying chart below. Serial numbers for Ramblers are
March 1956. intermixed with Nash Ramblers.

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 276101 340845
Wasp W 8101 10619
Hornet 6 X 7601 10665
Hornet Custom V8 Y 7201 10191
Hornet Special V8 Z 1001 2757

Powertrains
Compression Hornet
Engine Ratio Gross HP Transmission Rambler Wasp Special Hornet
195.6 CID Typhoon, 7.47:1 120 3-speed manual S - - -
1-bbl., OHV, 6-cyl. Overdrive $107 - - -
Dual-Range Hydra-Matic $188 - - -
202 CID Hi-Torque, 7.5:1 120 3-speed manual - S - -
1-bbl., L-head, 6-cyl. Overdrive - $109 - -
Hydra-Matic automatic - $188 - -
202 CID Hi-Torque, Twin-H, 8.0:1 135 3-speed manual - $ - -
2-bbl., L-head, 6-cyl. Overdrive - $ - -
Hydra-Matic automatic - $ - -
308 CID Championship, 7.5:1 165 3-speed manual - - - S
2-bbl., L-head, 6-cyl. Overdrive - - - $109
Hydra-Matic automatic - - - $188
250 CID Hornet Special, 8.0:1 190 3-speed manual - - S -
2-bbl., OHV, V8 Overdrive - - $109 -
Hydra-Matic automatic - - $188 -
352 CID Hornet, 9.55:1 220 3-speed manual - - - $267*
2-bbl., OHV, V8 Twin-Ultramatic automatic - - - $466*
*Add $26 on Hornet Custom Hollywood 4-Door Hardtop.
 737 1956 Hudson

Major Options Paint Colors

Rambler Wasp Hornet Code
Weather-Eye heater and Black P1
defroster $74 $77 $77 Sunburst Yellow P66
All Season air conditioning $345 $395 $395 Bermuda Green P67
Radio and antenna $76 $98 $98 Frost White P72
Air-liner reclining seats $11* $11* $11* Willow Green P73
Twin bed seat mattress $15 $15 $15 Crocus Yellow P74
Electric clock $17* $18* $18* Polo Green P75
Power windows - $128 $128 Golden Brown P76
Solex tinted glass $19 $33 $33 Mint Green P77
Power steering $80 $108 $108 Grenadier Red P78
Power brakes - $39 $39 Golden Brown over Frost White over Golden Brown P76-72-76
Full wheel covers $17* $20* $20* Grenadier Red over Frost White over Grenadier Red P78-72-78
White sidewall tires $22 $28 $40 Grenadier Red over Black over Grenadier Red P78-1-78
*Standard on Custom models. Ballerina Red over Frost White over Ballerina Red P83-72-83
Ballerina Red over Boulevard Gray over Ballerina Red P83-80-83
Options common to most models. (= Not Available) Items Mint Green over Black over Mint Green P77-1-77
may be standard equipment, optional at different pricing, or
unavailable on certain body styles. This chart is only a guide.
Sunburst Yellow over Frost White over Sunburst Yellow P66-72-66
Bermuda Green over Polo Green over Bermuda Green P67-75-67
Polo Green over Frost White over Polo Green P75-72-75
Bermuda Green over Frost White over Bermuda Green P67-72-67
Crocus Yellow over Willow Green over Crocus Yellow P74-73-74
Solitaire Blue over Willow Green over Solitaire Blue P81-82-81
Pacific Blue over Frost White over Pacific Blue P82-72-82
Solitaire Blue over Frost White over Solitaire Blue P81-72-81
Black over Frost White over Black P1-72-1
Frost White over Black over Grenadier Red P78-1-72
Frost White over Boulevard Gray over Grenadier Red P83-80-72
Frost White over Black over Mint Green P77-1-72
Frost White over Pacific Blue over Solitaire Blue P81-72-82
Frost White over Polo Green over Bermuda Green P67-75-72
Frost White over Black over Sunburst Yellow P66-1-72
Two-tones and three tone colors are upper body color over intermediate color over lower
body color.

Rambler
Smart, All-new 1956 Rambler!
The All-American Car ... in the Lowest Price Field. 1
9
Nameplate year of origin: 1950 (as the Nash Rambler).
Current bodystyle lifespan: 1956 through 1957 (restyled and made a sep-
Measurements 5
arate division of AMC in 1958, with body continued through 1962). 4-Doors Wagons 6
Percentage of divisions sales volume: 65.76%. Wheelbase 108.0" 108.0"
Primary competition: Chevrolet Two-Ten, Ford Customline, Nash Ram- Length 191.1"* 191.1"
bler, Plymouth Savoy, and Studebaker Commander. Width 71.3" 71.3"
Notable changes: Completely redesigned. Height 58.0" 58.6"
Major standard equipment: Cloth interior trim, rubber floor covering Legroom front 42.6" 42.6"
with front carpeted inserts, rubber front window surround, and 6.40 Legroom rear 42.0" 42.0"
15 BSW tires. Super adds: Cloth and vinyl interior trim, stainless steel Headroom front 36.0" 36.0"
window surrounds, and stainless steel one-piece full-length bodyside Headroom rear 35.0" 35.5"
molding. Custom adds: Nylon and vinyl upholstery with foam cush- Cargo capacity (cu. ft.) 22.5 80.0
ions, dome and courtesy lights, Continental rear tire mount and cover Fuel capacity (gals.) 20.0 20.0
(except station wagon), stainless steel two-piece full-length bodyside *Add 7.5" to length for Custom models.
molding, power brakes, and full wheel covers. Cross Country station
wagon adds: Rooftop luggage rack.
1956 Hudson 738

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 4-Door Sedan, 6-p. 5615 $1,829 +7.91% 2891 20,496* NA*
Rambler Super 4-Door Sedan, 6-p. 5615-1 $1,939 +7.84% 2906 NA* NA*
Rambler Super 4-Door Cross Country
Station Wagon, 6-p. 5618-1 $2,233 +13.06% 2992 NA* NA*
Rambler Custom 4-Door Sedan, 6-p. 5615-2 $2,059 +3.52% 2929 NA* NA*
Rambler Custom 4-Door Hardtop, 6-p. 5619-2 $2,224 NEW 2990 NA* NEW
Rambler Custom 4-Door Cross Country
Station Wagon, 6-p. 5618-2 $2,329 +11.01% 3110 NA* NA*
Rambler Custom 4-Door Hardtop Cross
Country Station Wagon, 6-p. 5613-2 $2,494 NEW 3095 402 NEW
TOTALS Avg. Price $2,158 +20.54% Production 20,496 -17.73%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible.

Wasp
New, totally new 1956 Hudson Wasp!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 8.08%.
Length 202.3"
Primary competition: Buick Special, Dodge Royal, Mercury Custom, Width 78.0"
Nash Statesman, Oldsmobile 88, Pontiac Chieftain 870 Deluxe, and Height 61.8"
Studebaker President. Legroom front 42.5"
Notable changes: Major trim changes. Legroom rear 40.1"
Major standard equipment: Cloth and vinyl interior trim, reclining Headroom front 37.5"
front seats, rubber floor covering with front carpeted inserts, wind-up Headroom rear 36.0"
clock, stainless steel window surrounds, stainless steel beltline mold- Cargo capacity (cu. ft.) NA
ing, stainless steel full-length bodyside molding, small hubcaps, and Fuel capacity (gals.) 20.0
6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Wasp Super 4-Door Sedan, 6-p. 35645-1 $2,420 +5.68% 3264 2,519 NA*
TOTALS Avg. Price $2,420 -0.82% Production 2,519 -64.97%
*Production records from 1955 kept by model number (body style), but not by sub-series; therefore comparison is not available.

Hornet
Stand out from the crowd in this new, totally new
56 Hornet, with totally new V-Line styling!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 29.50%. Hornet Special Hornet
Primary competition: Buick Century, Chrysler Windsor, DeSoto Fire- Wheelbase 114.3" 121.3"
dome, Mercury Montclair, Nash Ambassador, Oldsmobile Super 88, Length 202.3" 209.3"*
and Packard Clipper. Width 78.0" 78.0"
 739 1956 Imperial

Notable changes: Major trim changes. Measurements (cont.)

Major standard equipment: Cloth and vinyl interior trim, reclining
front seats, rubber floor covering with front carpeted inserts, front Hornet Special Hornet
door armrests, wind-up clock, stainless steel window surrounds, stain- Height 61.8" 62.3"
less steel beltline molding, stainless steel full-length bodyside molding, Legroom front 42.5" 42.5"
rocker panel moldings, small hubcaps, and 7.10 15 BSW tires (6.70 Legroom rear 40.1" 40.1"
15 BSW tires on Hornet Special). Custom adds: Cloth two-tone up- Headroom front 37.5" 37.5"
holstery, foam seat cushions, custom steering wheel, electric clock, Headroom rear 36.0" 36.0"
turn signals, gold anodized bodyside trim, power brakes, and full Cargo capacity (cu. ft.) NA NA
wheel covers. Fuel capacity (gals.) 20.0 20.0
*Add 10" for Custom models.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Hornet Super 4-Door Sedan, 6-p. 35665-1 $2,774 +8.15% 3545 NA* NA
Hornet Special Super 2-Door Hollywood
Hardtop, 6-p. 35657-1 $2,745 NEW 3486 229 NEW
Hornet Special Super 4-Door Sedan, 6-p. 35655-1 $2,630 NEW 3467 1,528 NEW
Hornet Custom 2-Door Hollywood Hardtop,
6-p. 35667-2ffi $3,140 +9.03% 3646 1,411 NA
Hornet Custom 4-Door Sedan, 6-p. 35665-2ffi $3,023 +9.53% 3636 4,984* NA
TOTALS Avg. Price $2,862 +4.64% Production 8,152 -37.92%
*Hornet Super and Custom production kept by model number (body style), but not by sub-series; therefore comparison is not available. Production records from 1955
kept by model number (body style), but not by sub-series; therefore comparison is not available. ffiThe 65 or 67 in the model number becomes 85 or 87 when
equipped with a V8 engine.

IMPERIAL
Finest expression of the Forward Look!
1
A newly enlarged 354 CID V8 engine powered the the chassis and wheelbase of the base Imperial being 9
very lightly restyled Imperial for 1956. The Hemi V8 re-
ceived its first major upgrade this year, in the form of more
stretched three inches at the rear. This allowed for longer
rear quarters with slightly redesigned full-length bodyside
5
displacement and increased compression ratio. The new trim, which wrapped around the larger tailfins. Also, rear 6
engine was 354 cubic inches, and horsepower was up 30 to bumpers were redesigned to better integrate into the body
280 @ 4600rpm. The PowerFlite transmission returned for and new rear quarters. Five slanted slashes and an outline
one more season in the Imperial, but now featured the of the tailfin in chrome brightwork set apart the longer
pushbutton shift control from a pod mounted on the in- Crown Imperial sedan and limousine, which remained on
strument panel. The base Imperial line also gained a 12-volt their former chassis.
electrical system this year that helped support the growing Like many manufacturers, Imperial introduced a 4-
number of standard electrical features now common in all Door Hardtop body style to the line for 1956. Imperial
luxury cars. chose the new Southampton name to apply to both hard-
At the front, the cars were nearly identical to the 1955; top models this season. Therefore, the former Newport
all the big changes were at the rear of the car. It began with moniker was now a strictly Chrysler name.
1956 Imperial 740

Imperial 2-Door Southampton Hardtop

Model year production: 10,684, down 6.53% from 1955. Assembly plant: Detroit, MI.
Domestic market share: 0.17% (17th place). Serial number identification: Located on left front door
Base price range: $4,832 to $7,737. hinge pillar. All models, C-73 and C-70 series: Seven or
Imperial average base price: $6,098, up 4.82%. eight digit code, C561001 to C5611715.
Introduction date: October 21, 1955.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
354 CID FirePower, 4-bbl., V8 9.0:1 280 PowerFlite Automatic S

Major Options
Imperial Crown Imperial
Heater and defroster $78 S
Air-Temp air conditioning $567 $567
Solex tinted windshield $20 $20
Music-Master radio $101 S
Electric clock S S
Four-way power front seat S S
Power windows S S
Power steering S S
Power brakes (disc on
Crown Imperial) S S
Wire wheels $ $
White sidewall tires S S
Options common to most models. (S = Standard equipment) Items may be stan-
dard equipment, optional at different pricing, or unavailable on certain body
styles. This chart is only a guide.

Paint Colors
Code Code
Raven Black 01 Rosewood Tan 31
Stardust Blue 05 Desert Rose 35
Mediterranean Blue Metallic 06 Geranium Red 36
Glacier Blue-Green 07 Regimental Red 37
Turquoise 08 Crown Maroon Metallic 38
Crown Blue Metallic 09 Cloud White 41
Mint Green 16 Nugget Gold Metallic 42
Surf Green Metallic 17 Crocus Yellow 261
Hunter Green Metallic 18 Blue Jade 262
Crown Green Metallic 19 Copper Glow Metallic 263
Satin Gray 25 Nine tri-tone and 202 two-tone paint
West Point Gray Metallic 26 combinations available.
Sand Dune Beige 30
 741 1956 Imperial

Imperial
See the future taking shape.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 133.0"
Percentage of divisions sales volume: 97.88%.
Length 229.6"
Primary competition: Cadillac Series 62, Lincoln Premier, and Packard Width 78.8"
Executive. Height 61.2"
Notable changes: Slightly restyled; trim and detail changes. Legroom front 45.7"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom rear 45.7"
way power front seat adjustment, front and rear seat center pull-down Headroom front 35.1"
armrest, full floor carpeting, power windows, safety accessory group, Headroom rear 35.0"
custom accessory group, full wheel covers, and 8.20 15 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 2-Door Southampton Hardtop, 6-p. C-73 $5,094 +7.92% 4555 2,094 -38.74%
Imperial 4-Door Sedan, 6-p. C-73 $4,832 +7.78% 4575 6,821 -13.00%
Imperial 4-Door Southampton Hardtop, 6-p. C-73 $5,225 NEW 4680 1,543 NEW
TOTALS Avg. Price $5,050 +9.75% Production 10,458 -7.11%

Crown Imperial
Meets the challenge of new frontiers.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 149.5"
Percentage of divisions sales volume: 2.12%.
Length 243.6"
Primary competition: Cadillac Series Fleetwood 75. Width 78.8"
Notable changes: Slightly restyled; trim and detail changes.
Major standard equipment: Broadcloth interior trim, front and rear seat
Height
Legroom front
61.2"
42.5"
1
center pull-down armrest, two rear compartment jump seats, full floor
carpeting, directional signals, heater and defroster, power windows,
Legroom rear
Headroom front
52.5"
37.0"
9
safety accessory group, custom accessory group, full wheel covers, and
8.90 15 WSW tires. Limousine adds: Leather upholstery in chauf-
Headroom rear
Cargo capacity (cu. ft.)
36.3"
NA
5
feurs compartment and divider window. Fuel capacity (gals.) 20.0 6
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Sedan, 8-p. C-70 $7,603 +9.03% 5145 51 +13.33%
Crown Imperial 4-Door Limousine, 8-p. C-70 $7,737 +9.05% 5205 175 +37.80%
TOTALS Avg. Price $7,670 +9.04% Production 226 +31.40%
1956 Lincoln 742

LINCOLN
Unmistakably ... the finest in the fine car field!

All-new Lincolns appeared for the 1956 model year. clean and simple. Back-up lights are completely hidden
Totally restyled, with new power and a new series, these [behind the rear textured metal panel] helping to achieve
were the first offerings from the newly established Lincoln an uncluttered look. See, too, how the new textured metal
division, which had separated from the Mercury division pattern [located between the trunk lid and rear bumper]
in April of 1955. The prior years base Lincoln series was joins naturally with the horizontal flow of the rear deck
dropped, and a new top-of-the-line Premiere series was and bumpers, and with the new integrated jet-pod exhausts,
added, featuring more standard equipment than the Capri to tell you even from a distance that this is unmistakably
series. Lincoln for 1956.
Changes under the hood began with a new, larger 368 Inside, upholsteries and designs were again new, now
cubic inch V8 engine. Mated to Lincolns Turbo-Drive using leather with nylon or leather inserts (depending upon
transmissions, the new engine put out 285 horsepower. To model) that mimicked individual seating areas for four peo-
accommodate all of the accessories that were being added ple. Of course, the new Lincoln was big enough to ac-
to the standard and optional equipment list, a 12-volt elec- commodate six people easily, and had an equally large trunk
trical system was added. Another new feature was push- area, although some of the space was used up when the op-
button lubrication. By simply pushing a button on the tional air conditioning system was ordered. Door panels
dashboard, the driver would activate automatic lubrication included integrated armrests. A new instrument panel
of all front-end suspension and steering components. looked similar to previous years, with a horizontal theme;
On the outside, everything was new, starting with a all gauges were on top in a hooded section directly in front
three-inch longer wheelbase as a foundation. In general, of the driver, and other controls were below the main panel.
styling was smooth, rounded, lower, and nearly a foot As previously mentioned, the Premiere was an all-new
longer, yet the cars were visually linked to their immediate Lincoln series for 1956. While it did not replace the 1955
predecessors, especially in the greenhouse and rear styling. Capri series, it instead added more features and luxury to
A strong horizontal theme was used at the front end, with the Capri series. However, the Capri was now the base Lin-
a large bumper again using a thin bar horizontal grille above coln series, with the features and equipment at a similar
and below the top bumper bar. This top bumper bar now level to the 1955 model. The only difference was that the
had large horizontal oval pods on each end housing the Capri no longer was available in a convertible body style,
parking lamps and turn signals. Single headlamps were set as that model moved to the new Premiere series. Interest-
within deeply hooded fenders, and a small grille area ex- ingly, Lincoln still did not have a 4-door hardtop, even
tended inward from the headlight above the top grille bar. though most of its direct competition, and both Ford and
It was a unique design that the Lincoln carried well. Mercury, were now available in this body style. Packard
Bodysides were smooth, with only a single horizontal was the only other luxury marque not to have a 4-Door
feature line running from the top grille bar level straight hardtop in its line. Lincoln would finally get this body style
back to the area where the taillamp met the rear bumper. for the 1957 model year.
Minimal body trim was used, with a stainless steel trim The 1956 Continental, though popularly identified
piece starting behind the front wheel opening and gradu- with Lincoln, was introduced as its own division of Ford
ally widening to a point just ahead of the rear wheel open- Motor Company. The new divisions sole reason for exis-
ing, where it became a wider trim piece covering the fender tence was to produce an exclusive, limited production prod-
skirt and lower rear quarter panel. This visually made the uct, and develop new innovations for the rest of the com-
car look longer and lower. pany. As Continental was a separate division for most of the
The Lincoln sales brochure describes the rear styling period from 1956 through 1959, please refer to the Conti-
as follows: ...from the rear, Lincoln identity is clear, yet nental section of the appropriate year for more information.
 743 1956 Lincoln

Premiere 4-Door Sedan

Premiere 2-Door Convertible
Premiere 2-Door Hardtop

Model year production: 50,322, up 84.86% from 1955. nine to ten digit code located on right side front door pillar,
Domestic market share: 0.81% (14th place). and read as follows: First two digits indicate year (56 =
Base price range: $4,119 to $4,747. 1956); third and fourth letters indicate assembly plant from
Lincoln average base price: $4,456, up 17.49%. code above; the next four to five digits are sequential begin-
Introduction date: September 1955. ning with 5001 and ending number of 12288 for the Los
Assembly plants: Los Angeles, CA (LA); and Wayne, MI Angeles plant and 48005 for the Wayne, Michigan, plant.
(WA). The last digit indicates series: L for Lincoln Division.
Serial number identification: Serial number consists of a

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
368 CID, 4-bbl., OHV V8 9.0:1 285 Turbo-Drive automatic S

Major Options
Capri Premiere
Heater and defroster $90 $90
Air conditioning $595 $595
Radio $100 $100
Travel-Tuner signal seeking radio $ $
Tinted glass $45 $45
Power windows $120 S
4-way power front seat $ S
Power steering S S
Power brakes $ $ 1
Pushbutton lubrication $45 $45
Full wheel cover S S 9
Whitewall tires $50 $50
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
5
models. This chart is only a guide. 6
Paint Colors
Code Code
Presidential Black 01 Summit Green 18A
Admiralty Blue Metallic 02 Sunburst Yellow 19
Centurion Gray 06 Huntsman Red 21A
Balmoral Gray Metallic 07 Starmist White 23
Fairmont Blue 09 Desert Buff 25
Shenandoah Green Metallic 10 Island Coral 27
Briar Brown Metallic 11 Taos Turquoise 28
Wisteria 12 Dubonnet 29
Summit Green 13 Champlain Blue 30
Amethyst 16 Presidential Black over Sunburst Yellow 34
1956 Lincoln 744
Code Code
Presidential Black over Amethyst 37 Fairmont Blue over Champlain Blue 58
Taos Turquoise over Summit Green 42 Champlain Blue over Fairmont Blue 59
Summit Green over Taos Turquoise 43 Starmist White over Desert Buff 60
Shenandoah Green Metallic over Summit Green 44 Starmist White over Centurion Gray 61
Summit Green over Shenandoah Green Metallic 45 Starmist White over Briar Brown Metallic 73
Balmoral Gray Metallic over Centurion Gray 46 Briar Brown Metallic over Starmist White 74
Centurion Gray over Balmoral Gray Metallic 47 Presidential Black over Starmist White 75
Admiralty Blue Metallic over Fairmont Blue 48 Starmist White over Presidential Black 76
Fairmont Blue over Admiralty Blue Metallic 49 Starmist White over Sunburst Yellow 89
Starmist White over Shenandoah Green Metallic 50 Starmist White over Amethyst 90
Shenandoah Green Metallic over Starmist White 51 Starmist White over Island Coral 91
Admiralty Blue Metallic over Starmist White 52 Starmist White over Taos Turquoise 92
Starmist White over Admiralty Blue Metallic 53 Starmist White over Wisteria 93
Starmist White over Summit Green 54 Presidential Black over Huntsman Red 96A
Huntsman Red over Starmist White 55A Huntsman Red over Presidential Black 97A
Starmist White over Huntsman Red 56A Starmist White over Champlain Blue 98
Starmist White over Fairmont Blue 57 Presidential Black over Island Coral 99

Capri
The magnificent new Lincoln Capri!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan Measurements

coupe).
Wheelbase 126.0"
Current bodystyle lifespan: 1956 through 1957.
Length 222.9"
Percentage of divisions sales volume: 17.47%. Width 79.9"
Primary competition: Cadillac Series 62, Chrysler New Yorker, and Height 60.0"
Packard Series 400. Legroom front 44.8"
Notable changes: Completely redesigned. Legroom rear 42.5"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Headroom front 35.4"
ter armrest, full floor carpeting, chrome window surround moldings, Headroom rear 34.1"
full-length bodyside stainless steel molding, power steering, rear fender Cargo capacity (cu. ft.) 25.8
skirts, full wheel covers, and 8.00 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60E $4,119 +5.35% 4305 4,355 -62.00%
Capri 4-Door Sedan, 6-p. 73A $4,212 +12.26% 4315 4,436 -58.63%
TOTALS Avg. price $4,166 +6.50% Production 8,791 -62.86%

Premiere
The even more magnificent new Lincoln Premiere series!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1956 through 1957.
Wheelbase 126.0"
Percentage of divisions sales volume: 82.53%.
Length 222.9"
Primary competition: Cadillac Series 62, Imperial, and Packard Patri- Width 79.9"
cian. Height 60.0"
 745 1956 Mercury

Notable changes: All-new series. Measurements (cont.)

Major standard equipment: Cloth and leather upholstery, rear seat cen-
Legroom front 44.8"
ter armrest, full floor carpeting, 4-way power seat, power windows,
Legroom rear 42.5"
chrome window surround moldings, full-length bodyside stainless steel Headroom front 35.4"
molding, power steering, rear fender skirts, full wheel covers, and 8.00 Headroom rear 34.1"
15 BSW tires. Convertible adds: Leather upholstery, power top, and Cargo capacity (cu. ft.) 25.8
8.20 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Premiere 2-Door Hardtop Coupe, 6-p. 60B $4,601 NEW 4357 19,619 NEW
Premiere 2-Door Convertible, 6-p. 76B $4,747 NEW 4452 2,447 NEW
Premiere 4-Door Sedan, 6-p. 73B $4,601 NEW 4347 19,465 NEW
TOTALS Avg. price $4,650 NEW Production 41,531 NEW

MERCURY
The Big M. Mercury for 1956!

While the basic styling of the 1955 Mercury carried guards seen on other Mercurys, giving the Medalist a
over to 1956, there were a lot of new features to distinguish unique appearance.
the new 56 models. Most important to customers seeking New styling features included a revised bumper and
comfort was the introduction of a twelve-volt electrical sys- grille with the vertical bars of the lower section appearing
tem and an array of new options that could be supported to show above the center bar, as well as a newly designed
by the higher voltage, including factory installed air con- front bumper guard with a blunt end, as opposed to the
ditioning and improved accessory operation. For those bullet style point on the 55 Mercury. The Mercury name
seeking more power, at mid-year a new camshaft was put
in the V8 engine adding 10 horsepower, and at the same
in block letters was moved from the hood to the center
bumper bar, and on the hood a large M emblem was used
1
time, a new M-260 engine option with dual 4-barrel car- as part of the Big M marketing theme. Hooded headlights 9
buretors was introduced. And for those that were looking
for style, the new 4-Door Hardtop Phaeton was intro-
and a jet style hood ornament continued. Body side trim
was changed to a full-length lightning bolt style trim piece
5
duced at mid-year in all four series.
Five short years ago, Mercury was a single series
on all but the wagons and the Medalist series. Interior
changes were limited to new fabric and color offerings. Also
6
marque, and until the top-line Montclair was added in giving a fresh look to the exterior were two different two-
1955, it had only two series. Now for 1956 Mercury was up tone paint variations available this year. One was the tra-
to four series, spanning the entire medium price range from ditional pattern of a roof color over a different body color.
the lower end to near the top end. Added this year was the New for 56 were Flo-tone combinations, in which the
low-priced Medalist, a basic series consisting of 2-Door roof and lower body were painted in one color, and the
and 4-Door, Hardtops and Sedans. The marketing position upper body was painted in another color. On Montclairs,
was to bring more buyers to the Mercury brand, at a price the area immediately below the side windows was painted
that competed with some top models of the low-price field. in the color of the roof, or the roof and lower body color,
Exterior trim was minimal with only rear quarter panel depending on the two-tone paint scheme used.
trim, chrome rear gravel shield and front and rear window New models included a Custom 4-Door, 6-passenger
trim to adorn the outside. It also lacked the front bumper station wagon and Custom 2-Door Convertible. This
1956 Mercury 746
marked the first time two convertible models had appeared first seen in the 1955 Montclair line. The sport sedans
in the Mercury line. As previously mentioned the 4-Door unique feature was a slightly lower hardtop-style roofline,
Hardtop Phaeton was introduced in all four series. New with true sedan construction, utilizing a center B-pillar and
to the Monterey series was the 4-Door Sport Sedan, a model framed windows.

Medalist 2-Door Sedan

Montclair 2-Door Hardtop

Montclair 4-Door Station Wagon Monterey 4-Door Sedan

Model year production: 327,943, down 0.57% from 1955. Serial number identification: Ten to eleven-digit number lo-
Domestic market share: 5.25% (7th place). cated on left front door pillar, and read as follows: The first
Base price range: $2,254 to $2,977. two digits indicate model year (56 = 1956). Third and
Mercury average base price: $2,613, up 2.78%. fourth digits indicate assembly plant code from above. The
Introduction date: September 1955. next digits are sequential with beginning number of 10001
Assembly plants: Los Angeles, CA (LA); Metuchen, NJ and ending number as follows in the chart below. The last
(ME); St. Louis, MO (SL); and Wayne, MI (WA). digit is M for Mercury.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending Number
Los Angeles, CA (LA) 51292
Metuchen, NJ (ME) 100055
St. Louis, MO (SL) 125006
Wayne, MI (WA) 89958

Powertrains
Compression Medalist & Monterey &
Engine Ratio Gross HP Transmission Custom Montclair
312 CID Safety-Surge, 4-bbl., OHV V8 9.0:1 210 3-speed manual S S
Touch-O-Matic overdrive $110 $110
225 Merc-O-Matic Drive $189 $189
312 CID Safety-Surge, 4-bbl., OHV V8* 9.0:1 220 3-speed manual S S
Touch-O-Matic overdrive $110 $110
235 Merc-O-Matic Drive $189 $189
312 CID Safety-Surge M-260, 9.0:1 260 3-speed manual $ $
Dual 4-bbl., OHV V8* Touch-O-Matic overdrive $ $
Merc-O-Matic Drive $ $
*Introduced at mid-year. The 220 horsepower engine became standard equipment at that time.
 747 1956 Mercury

Major Options Paint Colors

Medalist Custom Monterey Montclair Code
Heater and defroster $ $ $ $ Tuxedo Black 01
Air conditioning $508 $508 $508 $508 Delta Blue Metallic 03
Radio $ $ $ $ Landerdale Blue 04
Travel-Tuner signal Niagara Blue 05
seeking radio $ $ $ $ Tyrolian Blue 05A
Tinted glass $ $ $ $ London Gray Metallic 07
4-way power front seat $ $ $ $ Pinewood Green Metallic 08
Padded instrument panel Heath Green 14
and seat belts $ $ $ $ Glamour Tan 15
Power windows $ $ $ $ Grove Green 17
Power steering $81 $81 $81 $81 Verona Green 18
Power brakes $45 $45 $45 $45 Spring Valley Green 18A
Road lamps $ $ $ $ Saffron Yellow 19
Rear fender skirts $ $ $ $ Cambridge Green 20
Multi-Luber automatic Carousel Red 21A
lubrication system $ $ $ $ Classic White 23
Hubcaps $ $ $ $ Persimmon 31
Whitewall tires $35 $35 $35 $35 Thirty-one two-tone combinations and
Options common to most models. Items may be standard equipment, optional twenty-eight Flo-tone combinations avail-
at different pricing, or unavailable on certain models. This chart is only a guide. able at extra cost.

Medalist
A brand-new model priced among the models of the low-price field!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1956.
Wheelbase 119.0"
Percentage of divisions sales volume: 13.97%.
Length 206.3"
Primary competition: Dodge Coronet, Nash Statesman, Pontiac Chief- Width 76.4"
tain 860, and Studebaker President. Height 60.6"
Notable changes: All-new series. Legroom front 43.8"
Major standard equipment: Textured vinyl upholstery, rubber floor Legroom rear 42.8"
mats, horn ring, chrome front and rear window surround moldings, Headroom front 35.4"
rear quarter panel body side stainless trim, rear gravel shield, and 7.10 Headroom rear 34.2"
15 BSW tires. Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
18.0
1
9
Models Available 5
Change from Shipping Model Year Change from 6
Style No. Base FADP LY Wt. (lbs.) Production LY
Medalist 2-Door Sedan, 6-p. 70C $2,254 NEW 3430 20,582 NEW
Medalist 2-Door Hardtop Sport Coupe, 6-p. 64E $2,389 NEW 3545 11,892 NEW
Medalist 4-Door Sedan, 6-p. 73D $2,313 NEW 3500 6,653 NEW
Medalist 4-Door Hardtop Sedan, 6-p. 57D $2,458 NEW 3530 6,685 NEW
TOTALS Avg. price $2,354 NEW Production 45,812 NEW
1956 Mercury 748

Custom
Distinctive Mercury styling, power, and value at low cost!

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 26.02%. Cars Wagon
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Nash Wheelbase 119.0" 118.0"
Statesman, Oldsmobile 88, Pontiac Chieftain 870, and Studebaker Length 206.3" 201.2"
President Classic. Width 76.4" 76.4"
Notable changes: New grille and trim and detail changes. Height 60.6" 62.4"
Major standard equipment: Woven shell fabric and vinyl upholstery, Legroom front 43.8" 42.8"
rubber floor mats, horn ring, stainless front and rear window surround Legroom rear 42.8" 41.5"
moldings, front fender and rear quarter panel stainless trim, and 7.10 Headroom front 35.4" 35.4"
15 BSW tires. Sport coupe adds: Vinyl upholstery. Station wagon adds: Headroom rear 34.2" NA
Vinyl and woven plastic upholstery, front fender and rear quarter Cargo capacity (cu. ft.) NA NA
stainless molding, and 7.60 15 BSW tires. Fuel capacity (gals.) 18.0 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Sedan, 6-p. 70B $2,351 +6.00% 3505 16,343 -47.78%
Custom 2-Door Hardtop Sport Coupe, 6-p. 64D $2,485 +6.15% 3560 20,857 +196.26%
Custom 2-Door Convertible, 6-p. 76A $2,712 NEW 3665 2,311 NEW
Custom 4-Door Sedan, 6-p. 73B $2,410 +5.84% 3520 15,860 -25.26%
Custom 4-Door Hardtop Sedan, 6-p. 57C $2,555 NEW 3550 12,187 NEW
Custom 4-Door Station Wagon, 6-p. 79D $2,722 +1.34% 3790 8,478 -40.02%
Custom 4-Door Station Wagon, 8-p. 79B $2,819 NEW 3860 9,292 NEW
TOTALS Avg. price $2,579 +8.34% Production 85,328 +15.80%

Monterey
Mercurys brilliant combination of low-silhouette
beauty and outstanding performance!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1955 through 1956.
Percentage of divisions sales volume: 32.13%. Cars Wagon
Primary competition: Dodge Royal, Hudson Wasp Custom, Nash Am- Wheelbase 119.0" 118.0"
bassador Super, Oldsmobile 88, and Pontiac Star Chief. Length 206.3" 201.2"
Notable changes: New grille and trim and detail changes. Width 76.4" 76.4"
Major standard equipment: Contemporaire fabric and vinyl uphol- Height 61.2" 62.4"
stery, carpeting, electric clock, horn ring, chrome window surround Legroom front 43.8" 42.8"
moldings, full length body side stainless trim, and 7.10 15 BSW tires. Legroom rear 42.8" 41.5"
Station wagon adds: Vinyl and woven plastic upholstery with metallic Headroom front 35.4" 35.4"
threads, front fender, door and rear quarter stainless molding, ma- Headroom rear 34.2" NA
hogany grained exterior body side panels with plastic maple trim, and Cargo capacity (cu. ft.) NA NA
7.60 15 BSW tires. Fuel capacity (gals.) 17.0 17.0
 749 1956 Nash

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Hardtop Coupe, 6-p. 64C $2,630 +6.69% 3590 42,863 -37.96%
Monterey 4-Door Sedan, 6-p. 73C $2,555 +6.46% 3570 26,735 -62.02%
Monterey 4-Door Sport Sedan, 6-p. 58B $2,652 NEW 3550 11,765 NEW
Monterey 4-Door Phaeton Hardtop Sedan, 6-p. 57B $2,700 NEW 3800 10,726 NEW
Monterey 4-Door Station Wagon, 8-p. 79C $2,977 +4.68% 3885 13,280 +10.96%
TOTALS Avg. price $2,703 +5.18% Production 105,369 -30.43%

Montclair
Exciting new Flo-Tone color styling, a new 225-hp Safety-Surge
V8 engine, make the new Montclair greater than ever!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 119.0"
Percentage of divisions sales volume: 27.88%.
Length 206.3"
Primary competition: DeSoto Firedome, Hudson Hornet, Nash Ambas- Width 76.4"
sador Custom, Oldsmobile Super 88, and Packard Clipper Special. Height 58.6"
Notable changes: New grille and trim and detail changes. Legroom front 43.8"
Major standard equipment: Nylon and vinyl upholstery, carpeting, Legroom rear 42.8"
electric clock, horn ring, chrome window surround moldings, full Headroom front 35.4"
length body side stainless trim, rocker panel molding, and 7.10 15 Headroom rear 34.2"
BSW tires. Convertible adds: Vinyl upholstery, power top, and 7.60 Cargo capacity (cu. ft.) NA
15 BSW tires. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Montclair 2-Door Hardtop Coupe, 6-p. 64A $2,765 +5.09% 3620 50,562 -29.37%
Montclair 2-Door Convertible, 6-p. 76B $2,900 +6.93% 3725 7,762 -27.24%
Montclair 4-Door Sport Sedan, 6-p. 58A $2,786 +3.76% 3610 9,617 -53.37%
Montclair 4-Door Phaeton Hardtop Sedan, 6-p.
TOTALS
57A
Avg. price
$2,835
$2,822
NEW
+5.08%
3640 23,493
Production 91,434
NEW
-12.64%
1
9
5
6
NASH
Nash presents for 1956 The Worlds Finest Travel Cars!

After the major restyling changes for the larger Nash new cars looked much larger than their predecessors. The
series for 1955, this year was the chance for the smaller 100 inch wheelbase was gone, and with it the 2-door mod-
Rambler line to be restyled. While based on the 108 inch els, leaving a full line of 4-door models that included both
wheelbase platform of the 195455 4-door Ramblers, the pillared and new pillarless hardtops, in both sedan and sta-
1956 Nash 750
tion wagon body styles. The 100 inch wheelbase cars would the industry on a popularly priced car. Up until this time,
return for 1958, as the Rambler American series. all station wagons used a lift-gate type rear window.
Distinguishing features of the new Rambler were its Rambler interiors used a new instrument design that
new wraparound front windshield, adoption of a Nash- more closely followed that of other Nash models. A broad,
style front end with headlamps mounted within the grille hooded central area contained a trapezoidal gauge cluster
and parking lamps on the front fender ends, and a Fash- in front of the driver, at the left end of the hooded area. To
ion Arch rear roofline that was supposed to be an added the right of this was a ribbed area that held ventilation con-
safety feature similar in concept to a roll-bar. The grille was trols, and to the far right end of the hooded area was the
of a chrome-lined oval design as on other Nash models, but clock. Outside of the hooded area, on top of the instrument
it differed in that the top third was an open area, while a panel were pop-up doors for ventilation. On the bottom
large chrome bar separated the lower two-thirds creating a half of the instrument panel were all other controls, in-
grid pattern divided into 10 square openings by smaller cluding ignition, lights and windshield wiper controls. An
chrome bars. The new Rambler was definitely identifiable added convenience was a center-mounted glove compart-
as a Nash, despite the fact that it was also sold in Hudson ment.
dealerships. Clearly, it was a sign of what would happen The Nash Statesman and Ambassador series received
next year. mild restyling touches, including new full-length bodyside
The bodysides of the new Rambler continued to fol- trim with a Z design on the rear quarter panel. On Am-
low a basically slab-sided look but, on all except the base bassador models, a second trim piece followed the curve of
DeLuxe 4-door model, the Rambler was dressed up with the body, near the beltline, and ran from front fender edge
enough trim to give it a stylish design. Super models car- back to the top edge of the Z, creating an area that could
ried a mid-body height, full-length trim piece, which grad- be painted a different color. Both series featured new, larger
ually sloped downward with a V dip ahead of the rear parking lamp/turn signals on the front fender ends, housed
wheel that then ran up over the now fully open rear wheel in a large chrome ornament. At the back end, a horizontal
opening and ended mid-height at the rear quarter panel oval-shaped taillamp on the end of each fender created a
end. Custom models added an upper molding that began more pronounced tailfin, and backup lamps were placed
at the front end at the same point as the lower molding, below and mounted vertically within an ornament that
arched up slightly, then ran straight back to the edge of the copied the parking lamp design up front.
rear door window, then curved upward following the rear- A new, one-year-only model, the Ambassador Special,
ward slant of the window opening. On sedans and hard- essentially replaced the shorter wheelbase Statesman series
tops, the trim went up and over the roofline, following the with a line of V8 powered models. A lone 6-cylinder States-
Fashion-Arch. On wagons, the trim ended where it met man 4-door sedan continued for its final season. The new
the roof. The design of the trim allowed for multiple Fash- V8 engine for the Ambassador Special was a newly designed
ionable two- and three-tone paint schemes. It should also product for American Motors, and it would be the basis for
be noted that a roll-down rear tailgate window was pio- AMC V8 engines for many years to come. Other Ambas-
neered in Rambler station wagons, the first of its type in sador V8 models were continued for 1956.

Ambassador Custom 2-Door Hardtop

Ambassador Special Super

2-Door Country Club Hardtop

Rambler Custom 4-Door

Rambler Custom 4-Door Sedan Cross County Station Wagon
 751 1953 Nash

Model year production: 68,250, down 28.95% from 1955. Assembly plants: Kenosha, WI.
Domestic market share: 1.09% (13th place). Serial number identification: Five to seven-digit code on
Base price range: $1,829 to $3,383. plate located on right side of cowl under hood. First digit
Nash average base price: $2,493, up 21.23%. indicates series code from chart below. Remaining digits are
Introduction date: November 1955 (Rambler introduced De- sequential serial numbers as shown in the accompanying
cember 1955). chart.

Serial Numbers by Series

Series Series Code Beginning Ending
Rambler D 276101 340845
Statesman K 649201 656538
Ambassador 6 R 757901 763799
Ambassador V8 V 11501 16181
Ambassador Special V8 U 1001 5133
Powertrains
Compression Ambassador
Engine Ratio Gross HP Transmission Rambler Statesman Special Ambassador
195.6 CID Typhoon, 7.47:1 120 3-speed manual S - - -
1-bbl., OHV, 6-cyl. Overdrive $107 - - -
Dual-Range Hydra-Matic $188 - - -
195.6 CID Typhoon, 7.44:1 130 3-speed manual - S - -
2-bbl., OHV, 6-cyl. Overdrive - $109 - -
Dual-Range Hydra-Matic - $188 - -
252.6 CID Super Jetfire, 7.6:1 135 3-speed manual - - - S*
1-bbl., OHV, 6-cyl. Overdrive - - - $109*
Dual-Range Hydra-Matic - - - $188*
252.6 CID LeMans, 7.6:1 145 3-speed manual - - - $50*
2-bbl., OHV, 6-cyl. Overdrive - - - $159*
Dual-Range Hydra-Matic - - - $238*
250 CID, 2-bbl., OHV, V8 8.0:1 190 3-speed manual - - S -
Overdrive - - $109 -
Twin Ultramatic automatic - - $199 -
352 CID, 2-bbl., OHV, V8 9.55:1 220 3-speed manual - - - S/$239*
Twin Ultramatic automatic - - - $199/$438*
*Ambassador Super only. Ambassador Custom only.
1
Major Options
Rambler Statesman Ambassador
9
Weather-Eye heater and defroster $74 $74 $74
5
All Season air conditioning
Radio and antenna
$345
$76
$345
$76
$345
$76
6
Air-liner reclining seats $11 $11* $11*
Twin bed seat mattress $15 $15 $15
Electric clock $17 $17* $17*
Power windows - $ $
Solex tinted glass $19 $19 $19
Power steering $80 $108 $108
Power brakes $* $* $*
Turn signals $16 $16* $16*
Full wheel covers $17* $17* $17*
White sidewall tires $ $ $
*Standard on Custom models.
Options common to most models. (= Not Available) Items may be standard equipment, op-
tional at different pricing, or unavailable on certain body styles. This chart is only a guide.
1956 Nash 752

Paint Colors
Code Code
Black P1 Frost White over Pacific Blue P82-72
Sunburst Yellow P66 Frost White over Solitaire Blue P81-72
Bermuda Green P67 Frost White over Black P1-72
Frost White P72 Grenadier Red over Black over Grenadier Red P78-1-78
Willow Green P73 Ballerina Red over Boulevard Gray over
Crocus Yellow P74 Ballerina Red P83-80-83
Polo Green P75 Mint Green over Black over Mint Green P77-1-77
Golden Brown P76 Bermuda Green over Polo Green over Bermuda
Mint Green P77 Green P67-75-67
Grenadier Red P78 Crocus Yellow over Willow Green over Crocus
Frost White over Golden Brown P76-72 Yellow P74-73-74
Frost White over Grenadier Red P78-72 Solitaire Blue over Willow Green over Solitaire
Black over Grenadier Red P78-1 Blue P81-82-81
Frost White over Ballerina Red P83-72 Frost White over Black over Grenadier Red P78-1-72
Boulevard Gray over Ballerina Red P83-80 Frost White over Boulevard Gray over Grenadier
Black over Mint Green P77-1 Red P83-80-72
Frost White over Sunburst Yellow P66-72 Frost White over Black over Mint Green P77-1-72
Bermuda Green over Polo Green P75-67 Frost White over Pacific Blue over Solitaire Blue P81-72-82
Polo Green over Frost White P75-72 Frost White over Polo Green over Bermuda
Frost White over Bermuda Green P67-72 Green P67-75-72
Crocus Yellow over Willow Green P73-74 Frost White over Black over Sunburst Yellow P66-1-72
Solitaire Blue over Willow Green over Solitaire Blue P82-81
In two-tone combinations, first code is lower color and second code is upper color. Example: P1-72 = Frost White over Black. In special two-tone combinations, first
code is upper color and lower color and second code is insert color. Example: P78-1-78 = Grenadier Red over Black over Grenadier Red. In three tone combinations,
first code is lower color, second code is intermediate color, and third code is upper color. Example: P67-75-72 = Frost White over Polo Green over Bermuda Green.

Rambler
Make the Smart Switch for 56 ...
Rambler the only entirely new low-priced car!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1956 through 1957 (restyled and made a sepa-
rate division of AMC in 1958, with body continued through 1962). 4-Doors Wagons
Percentage of divisions sales volume: 67.51%. Wheelbase 108.0" 108.0"
Primary competition: Chevrolet Two-Ten, Ford Customline, Hudson Length 191.1"* 191.1"
Rambler, Plymouth Savoy, and Studebaker Commander. Width 71.3" 71.3"
Notable changes: Completely redesigned. Height 58.0" 58.6"
Major standard equipment: Cloth interior trim, rubber floor covering Legroom front 42.6" 42.6"
with front carpeted inserts, rubber front window surround, and 6.40 15 Legroom rear 42.0" 42.0"
BSW tires. Super adds: Cloth and vinyl interior trim, stainless steel win- Headroom front 36.0" 36.0"
dow surrounds, and stainless steel one-piece full-length bodyside mold- Headroom rear 35.0" 35.5"
ing. Custom adds: Nylon and vinyl upholstery with foam cushions, dome Cargo capacity (cu. ft.) 22.5 80.0
and courtesy lights, Continental rear tire mount and cover (except station Fuel capacity (gals.) 20.0 20.0
wagon), stainless steel two-piece full-length bodyside molding, power *Add 7.5" to length for Custom models.
brakes, and full wheel covers. Cross Country station wagon adds: Rooftop
luggage rack.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 4-Door Sedan, 6-p. 5615 $1,829 +7.91% 2891 21,996* NA*
Rambler Super 4-Door Sedan, 6-p. 5615-1 $1,939 +7.84% 2906 NA* NA*
 753 1956 Nash
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Super 4-Door Cross Country
Station Wagon, 6-p. 5618-1 $2,233 +13.06% 2992 21,554* NA*
Rambler Custom 4-Door Sedan, 6-p. 5615-2 $2,059 +3.52% 2929 NA* NA*
Rambler Custom 4-Door Hardtop, 6-p. 5619-2 $2,224 NEW 2990 2,155 NEW
Rambler Custom 4-Door Cross Country
Station Wagon, 6-p. 5618-2 $2,329 +16.74% 3110 NA* NA*
Rambler Custom 4-Door Hardtop Cross
Country Station Wagon, 6-p. 5613-2 $2,494 NEW 3095 402 NEW
TOTALS Avg. Price $2,158 +19.20% Production 46,077 -17.73%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible.

Statesman
The Action Car for 56!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1952 through 1957.
Wheelbase 114.3"
Percentage of divisions sales volume: 10.90%.
Length 202.3"
Primary competition: Dodge Coronet, Hudson Wasp, Mercury Custom, Width 78.0"
Pontiac Chieftain 860, and Studebaker President. Height 61.8"
Notable changes: Trim and detail changes. Legroom front 42.5"
Major standard equipment: Cloth and vinyl upholstery, reclining front Legroom rear 40.1"
seats, rubber floor covering with front carpeted inserts, wind-up clock, Headroom front 37.5"
stainless steel window surrounds, stainless steel one-piece full-length Headroom rear 36.0"
bodyside molding, full wheel covers, and 6.70 15 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Statesman 4-Door Sedan, 6-p. 5645-1 $2,385 +7.67% 3199 12,877 NA*
TOTALS Avg. Price $2,385 +0.85% Production 14,272 -29.35%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible. 1
9
Ambassador 5
Featuring New Speedline Styling, and New Bonus 6
Features that Double Your Motoring Pleasure!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Percentage of divisions sales volume: 21.59%. Ambassador Special Ambassador
Primary competition: Buick Century, Chrysler Windsor, Wheelbase 114.3" 121.3"
DeSoto Firedome, Hudson Hornet, Mercury Montclair, Length 202.3"* 209.3"*
Oldsmobile Super 88, and Packard Clipper. Width 78.0" 78.0"
Notable changes: Trim and detail changes. Height 61.8" 62.3"
Major standard equipment: Cloth and vinyl upholstery, Legroom front 42.5" 42.5"
carpeting, wind-up clock, stainless steel window sur- Legroom rear 40.1" 40.1"
rounds, stainless steel two-piece full-length bodyside Headroom front 37.5" 37.5"
1956 Oldsmobile 754

molding, full wheel covers, and 7.10 15 BSW tires Measurements (cont.)
(6.70 15 BSW tires on Ambassador Special). Custom
adds: Cloth two-tone upholstery, foam seat cushions, Ambassador Special Ambassador
custom steering wheel, electric clock, Continental rear Headroom rear 36.0" 36.0"
tire mount and cover, and 7.60 15 BSW tires (except Cargo capacity (cu. ft.) NA NA
on Ambassador Special). Fuel capacity (gals.) 20.0 20.0
*Add 10" for Custom models.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Special Super 2-Door Country Club
Hardtop, 5-p. 5657-1 $2,685 NEW 3504 706 NEW
Ambassador Special Super 4-Door Sedan, 6-p. 5655-1 $2,595 NEW 3476 3,349* NEW
Ambassador Special Custom 4-Door Sedan, 6-p. 5655-2 $2,820 NEW 3567 NA* NEW
Ambassador Super 4-Door Sedan, 6-p. 5665-1 $2,689 +8.43% 3555 9,884* NA*
Ambassador Custom 2-Door Country Club
Hardtop, 5-p. 5687-2 $3,383 +21.04% 3789 796 -74.89%
Ambassador Custom 4-Door Sedan, 6-p. 5685-2 $3,240 +21.12% 3781 NA* NA*
TOTALS Avg. Price $2,902 +9.51% Production 14,735 -42.85%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible. The 65 in the model number becomes 85
when equipped with a V8 engine.

OLDSMOBILE
Oh-h-h! Those 56 Oldsmobiles!

Oldsmobile continued with the rocket and space the front end that truly carried the Starfire styling. A new
theme for 1956. As would be expected, the Rocket V8 en- loop-style bumper, with a large vertical bar in the middle
gines that were the signature Oldsmobile characteristic re- and five horizontal grille bars as a background, mimicked
ceived a 20 to 25 percent increase in horsepower this year, the look of the 1953 show car. For the first time in years,
depending upon model. Most of this increase was created rectangular parking lights were located in the front bumper
with a new camshaft and resulting higher compression ra- ends, instead of being located just below the headlights.
tios, without increasing displacement or changing fuel de- The Oldsmobile globe hood emblem and a revised version
livery. A new version of the popular Hydra-Matic auto- of a Rocket hood ornament completed the new front end.
matic transmission, known as Jetaway Hydra-Matic, was As previously mentioned, most of the styling was
touted as an Oldsmobile engineering triumph that pro- shared with the 1955 models. However, new trim was used
vided more smoothness, power and economy. The Jetaway across the line. On 88 and Super 88 series, a full-length
also provided an added convenience of a positive Park po- lower body trim piece began on the back edge of the front
sition. Prior to this time most automatic transmissions did wheel opening and ran straight back to the backup light
not have a Park position, so typically the driver had to bezel. An upper trim piece slanted forward from a point at
shift into Reverse and set the parking brake. the forward top edge of the rear wheel opening, and up to
On the exterior, the new Oldsmobiles were advertised the beltline dip. For the Ninety-Eight series, the lower
as having Starfire styling, with the Starfire coming from chrome strip began behind the front wheel opening, at a
the 1953 GM Motorama show car of the same name. While height about the same as the top of the front bumper end,
in general the body styling was the same as in 1955, it was went back to just a few inches ahead of the rear wheel open-
 755 1956 Oldsmobile
ing, and then curved sharply back towards the front and up- used throughout. The instrument panel continued a hori-
wards, across the beltline dip, and ended at the front door zontal theme with an oval pod at each end, connected by
vent window. A short rear quarter panel stainless trim piece tons of chrome. The speedometer pod included the fuel
ran forward from the backup light to the back side of the gauge and transmission selector indicator (with automatic
rear wheel opening. Round projectile-shaped taillights transmission), and now used signal lights (a.k.a. idiot
were used on all series, with the Ninety-Eight having a lights) for oil gauge, temperature and ammeter. There were
unique design appearing to have an inset lens. no changes to model offerings this year. However, the
Interiors had sleek new Starfire styling and features Ninety-Eight series added some new equipment to its stan-
including safety-padded instrument panel, a wider rear dard features list including automatic transmission, power
view mirror, and new two-tone paint colors and fabrics steering and power windows.

88 2-Door Holiday Hardtop

88 2-Door Sedan

98 DeLuxe 4-Door Holiday Hardtop Super 88 2-Door Convertible

Model year production: 485,458, down 16.76% from 1955. Serial number identification: Located on left front door
Domestic market share: 7.78% (5th place). hinge pillar. Eight to nine digit code read as follows: 1st two
Base price range: $2,422 to $3,740. digits, 56, indicate year. Third digit indicates series as fol-
Oldsmobile average base price: $2,937, up 8.07%. lows: 7 = 88, 8 = Super 88, and 9 = 98. Fourth digit indi-
Introduction date: October 1955. cates assembly plant code from above, followed by sequen-
Assembly plants: Atlanta, GA (A); Framingham, MA (B); tial number by plant and series with beginning number of
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS 1001, and ending number as shown in the accompanying
(K); Linden, NJ (L); Lansing, MI (M); Arlington, TX (T); chart.
and Wilmington, DE (W).

Highest Serial Numbers by Assembly Plant and Series

1
Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Arlington Wilmington
9
88 23776 13643 21622 23009 27685 81004 12624 20657 5
Super 88
98
10435
9354
5588
5403
11277
9179
11921
8944
13927
13210
42341
37834
8989
6069
10582
8062
6
Powertrains
Compression
Engine Ratio Gross HP Transmission 88 Super 88 98
324 CID Rocket, 2-bbl., OHV, V8 9.25:1 230 3-speed manual S - -
Hydra-Matic Super Drive $188 - -
324 CID Rocket, 4-bbl., OHV, V8 9.25:1 240 3-speed manual $25 S -
Hydra-Matic Super Drive $213 $188 -
Jetaway Hydra-Matic $230 $205 S
1956 Oldsmobile 756

Major Options Paint Colors

88 Super 88 98 Code
DeLuxe heater and defroster $77 $77 $77 Black 10
Air conditioning (not available on Festival Red 20
convertibles) $430 $430 $430 Ice Green 30
DeLuxe radio $96 $96 $96 Canyon Green Metallic 31
Signal seeking radio $121 $121 $121 Tropical Green Metallic 32
Autronic-Eye headlamp dimmer $46 $46 $46 Cirrus Blue 40
Power windows $90 $90* $90* Artesian Blue Metallic 41
6-way power front seat adjustment $86 $86 $86 Nordic Blue Metallic 42
Tinted glass $30 $30 $30 Sterling Gray Metallic 50
Safety padded instrument panel $18 $18 S Juneau Gray Metallic 51
Power steering $108 $108 S Charcoal Gray Metallic 52
Power brakes $37 $37 $37 Alcan White 60
DeLuxe wheel covers $28 $28 S Citron Cream 61
Whitewall tires $33 $33 $33 Terra Cotta 62
*Standard on Convertible models and 98 series hardtops. Shantung Beige 63
Citation Bronze Metallic 64
Options common to most models. (S = Standard equipment) Items Lime 65
may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
Island Coral 66
Turquoise Metallic 70
Antique White 90
Gold Mist Metallic 91
Rose Mist Metallic 92
One hundred thirty-three two-tone paint
combinations available, plus additional
special two-tone combinations. First two
digits of code are lower body color, and sec-
ond two digits are upper body color.

Eighty-Eight
Let yourself go ... for a glamorous, glorious Starfire-styled
Oldsmobile 88 ... thats ready to go for you!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 44.50%.
Length 203.3"
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Mer- Width 78.6"
cury Monterey, Pontiac Chieftain 870, and Studebaker President. Height 60.5"
Notable changes: Minor restyling. Legroom front 44.4"
Major standard equipment: Two-tone cloth upholstery, rubber floor Legroom rear 42.5"
mats, electric clock, lined luggage compartment, front and rear fender Headroom front 35.5"
stainless trim, and 7.10 15 BSW tires. Headroom rear 34.6"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
88 2-Door Sedan, 6-p. 3611 $2,422 +5.44% 3691 31,949 -14.82%
88 2-Door Holiday Hardtop Coupe, 5-p. 3637 $2,599 +5.05% 3741 74,739 -12.86%
88 4-Door Sedan, 6-p. 3669 $2,487 +5.29% 3748 57,092 -1.19%
88 4-Door Holiday Hardtop Sedan, 6-p. 3639 $2,671 +4.91% 3797 52,239 +26.46%
TOTALS Avg. price $2,545 +5.17% Production 216,019 -2.85%
 757 1956 Oldsmobile

Super 88
Aglow with glamour ... and a power personality to match!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1954 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 36.87%.
Length 203.3"
Primary competition: DeSoto Firedome, Dodge Custom Royal, Hudson Width 78.6"
Hornet Super, Mercury Montclair, Nash Ambassador, and Pontiac Star Height 60.5"
Chief. Legroom front 44.4"
Notable changes: Minor restyling. Legroom rear 42.5"
Major standard equipment: Nylon and cloth upholstery (leather trim Headroom front 35.5"
also offered), full floor carpeting, electric clock, lined luggage com- Headroom rear 34.6"
partment, front and rear fender stainless trim, and 7.60 15 BSW Cargo capacity (cu. ft.) NA
tires. Convertible adds: Leather interior, power front seat, power win- Fuel capacity (gals.) 20.0
dows, and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 88 2-Door Sedan, 5-p. 3611D $2,574 +5.67% 3726 5,465 -54.27%
Super 88 2-Door Holiday Hardtop Coupe, 5-p. 3637SD $2,808 +3.46% 3771 43,054 -31.15%
Super 88 2-Door Convertible, 5-p. 3667DTX $3,031 +4.73% 4033 9,561 +6.15%
Super 88 4-Door Sedan, 6-p. 3669D $2,640 +5.47% 3768 59,728 -46.34%
Super 88 4-Door Holiday Hardtop Sedan, 6-p. 3639SD $2,881 +3.34% 3869 61,192 +29.14%
TOTALS Avg. price $2,787 +4.49% Production 179,000 -26.09%

Ninety-Eight
The Fine Line of Distinction for any highway!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1954 through 1956.
Percentage of divisions sales volume: 18.63%.
Primary competition: Buick Super, Chrysler Windsor, Hudson Hornet
Wheelbase
Length
126.0"
212.3" 1
Custom, and Packard Executive.
Width
Height
78.6"
60.5"
9
Notable changes: Minor restyling.
Major standard equipment: Nylon and leather upholstery, front seat
Legroom front
Legroom rear
43.1"
42.8"
5
center armrest, full floor carpeting, electric clock, power windows,
front and rear fender stainless trim, lined luggage compartment, and
Headroom front
Headroom rear
35.6"
33.8"
6
7.60 15 BSW tires. Convertible adds: Leather interior, power front Cargo capacity (cu. ft.) NA
seat adjustment, power top, and 8.00 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 5-p. 3037SDX $3,480 +13.39% 4080 19,433 -49.34%
98 2-Door Starfire Convertible, 5-p. 3067DX $3,740 +14.16% 4325 8,581 -6.21%
98 4-Door Sedan, 6-p. 3069D $3,298 +16.41% 4028 20,105 -49.54%
98 4-Door Holiday Hardtop Sedan, 6-p. 3039SDX $3,551 +13.09% 4167 42,320 +35.35%
TOTALS Avg. price $3,517 +14.21% Production 90,439 -23.76%
1956 Packard 758

PACK ARD
The new Packard!

At the time of introduction, little did customers know Under the hood, a larger 374 CID V8 engine was in-
that this would be their last chance to own a real Packard. troduced as standard equipment on the top of the line 400,
The top-of-the-line Caribbean convertible, advertised as Patrician and Caribbean models. Also keeping up with the
The Greatest Packard of them all, was, in retrospect, trendsetters, Packard introduced a revised Ultramatic Drive
seemingly trying to express that the once mighty luxury automatic transmission. In the Caribbean, Packards new
automaker was nearing the end of the line. And what a line electronic pushbutton gear selection system was standard
of automobiles it had been. equipment. This electronic system was two model years
Packard continued its recent practice of separating the ahead of the Edsels highly publicized electronic system in-
medium-priced Clipper from the luxury-priced Packard troduced for 1958. Other manufacturers of the time, such
models, also referred to as the junior and senior Packards as Chrysler, utilized a mechanical pushbutton gear selec-
respectively. While it was long-standing practice for tor.
Packard to identify its cars by junior and senior lines, the Continuing to the new interiors, styling of the in-
current trend was towards marketing the Clipper as its own strument panel continued basically in the same form as in
separate division of Packard. This would be the last year for 1955. It was primarily the fabrics and fabric designs that
that distinction. gave the interiors their new appearance and distinguished
Styling changes consisted mainly of new grilles, trim them as the most luxurious interiors seen in postwar
changes, and new rear end treatments in all series. For the Packards. While Clipper models received new cloth and
Clipper, a new finer mesh grille and an added center grille leather upholstery choices, it was the senior Packard line
bar set off the 1956 look. Along the bodysides, the Clipper that gained the attention for the wide array of colors and
DeLuxe used a two-piece molding, with the front molding fabrics. A variety of leathers, jacquards and mate lasses
beginning off the upper front grille bar, and running fabrics, offered in numerous colors, nearly as many as for
straight across the top of the front wheel opening, ending the exterior, were created in vivid two-tone combinations.
at the rear edge of the front door. The rear molding started After the start of the model year, a new Executive se-
slightly higher on the bodyside, below the back door vent ries was added to bridge the price gap between the Clipper
window, and ran straight back to the taillamp bezel. On Custom and the Packard line. Based on the Clipper body,
Clipper Super and Custom models, a double molding was chassis and running gear, the Executive used the Packard
used. The upper molding was an extension of the DeLuxe line grille and similar bodyside trim. Besides being a smaller
models upper molding, but running the full length of the car, the Executive could be distinguished from the Packard
car. The lower molding also ran in the same place as the line by its lack of a vertical rear quarter panel molding. The
DeLuxe front molding, and aft of the front door, turned Executive was offered in a 2-door hardtop and a 4-door
downward, then turned rearward running straight across the sedan model.
top of the rear wheel opening, ending at the taillamps. The The only other model change for this last season of
senior Packard line received a new grille insert with larger, true Packard automobiles was the introduction of a
egg-crate style openings. Caribbean 2-Door Hardtop. Based on the convertible, it
It was the rear styling that received the most attention offered all the luxury and performance features of its name-
for this season. All Clipper models featured a form of the sake and was unfortunately one of the lowest production
new reverse vertical sweep styling, basically a V-shaped Packards of the postwar era, with only 263 being manu-
tailfin design with the upper and lower portions sweeping factured. While the days were clearly numbered for
rearward. A vertical taillamp was placed within this end. A Packard, the end was still about two years away. However,
rearward canting tailfin, with a tall vertical taillamp mounted purists will always think of 1956 as the end for Packard. As
within, continued with slight modification on the senior noted in the 1956 introduction, production of the Packard-
Packard line. The new look kept Packard styling in step designed cars ended on June 25, 1956, and all models to fol-
with the most recent trends in tailfin design. Finally, a larger low were restyled Studebakers marketed as Packards.
rear bumper completed the new look.
 759 1956 Packard

Clipper Custom 4-Door Sedan

Packard interior
400 2-Door Hardtop

Patrician 4-Door Sedan Executive 4-Door Sedan

Model year production: 28,799, down 48.13% from 1955. Serial number identification: Eight digit code located on left
Domestic market share: 0.46% (16th place). front door hinge pillar, and read as follows: First four digits
Base price range: $2,731 to $5,995. are model number from charts that follow. Remaining digits
Packard average base price: $3,783, up 22.46%. are sequential serial number beginning with 1001 and ending
Introduction date: November 1955 (Executive introduced as shown in accompanying chart. Example: 5622-1001 is a
April 1956). 1956 Clipper DeLuxe 4-Door sedan, with serial number
Assembly plants: Detroit, MI. 1001.

Highest Serial Numbers by Model

Model Ending No. Model Ending No.
5622 6715 5677 2031
5642
5647
6173
4999
5682
5687
4775
4224
1
5662
5667
3130
2494
5697
5699
1263
1276
9
5672 2784 5
Powertrains 6
Compression Clipper DeLuxe Clipper Patrician
Engine Ratio Gross HP Transmission & Super Custom Executive & 400 Caribbean
352 CID, 2-bbl., V8 9.5:1 240 3-speed manual S - - - -
Overdrive $110 - - - -
Ultramatic Drive $199 - - - -
352 CID, 4-bbl., V8 9.5:1 275 3-speed manual - S $* - -
Overdrive - $110 - - -
Ultramatic Drive - $199 S - -
374 CID, 4-bbl., V8 10.0:1 290 Ultramatic Drive - - - S -
374 CID, Dual 4-bbl., V8 10.0:1 310 Ultramatic Drive - - - - S
*A 3-speed manual transmission was available on special order.
1956 Packard 760

Major Options
Clipper DeLuxe Clipper Super Clipper Custom Executive 400 & Patrician Caribbean
Heater and defroster $80 $80 $80 $80 $80 S
Air conditioning $ $ $ $ $ $
Radio with antenna $102 $102 $102 $102 $102 S
Signal-seeking radio $125 $125 $125 $125 $125 $23
Solex tinted glass $45 $45 $45 $45 $45 $45
Full-leather interior $155 $155 $155 $155 $155 S
4-way power front seat $70 $70 $70 $70 $70 S
Power windows $108 $108 $108 $108 $108 S
Power steering $115 $115 $115 $115 $115 S
Power brakes $40 $40 $40 $40 S S
Fender skirts $20 $20 $20 S S S
Full wheel covers $18 S S S S S
White sidewall tires $30 $30 $30 $30 $33 S
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Clipper, Executive and Packard series Code Clipper, Executive and Packard series Code
Shannon Green A Jamaican Yellow P
Tahitian Jade B Mojave Tan Metallic R
Erie Green C Roman Copper Metallic S
Norwegian Forest Metallic D Naples Orange T
Danube Blue E Corsican Black V
Holland Blue Metallic F Norwegian Forest Metallic over Shannon Green DA*
Aegean Blue Metallic G Adriatic Blue Metallic over Danube Blue HE*
Adriatic Blue Metallic H Dover White over Maltese Gray Metallic MN*
Tangier Red J Corsican Black over Dover White VM*
Scottish Heather K Dover White over Persian Aqua ML
Persian Aqua L Dover White over Jamaican Yellow MP*
Dover White M Corsican Black over Jamaican Yellow VP*
Maltese Gray Metallic N
Clipper and Executive exclusive two-tones Clipper and Executive exclusive two-tones
Tahitian Jade over Shannon Green BA* Holland Blue Metallic over Dover White FM*
Holland Blue Metallic over Danube Blue FE* Tangier Red over Dover White JM*
Tahitian Jade over Dover White BM* Corsican Black over Tangier Red VJ
Packard series exclusive two-tones Packard series exclusive two-tones
Erie Green over Shannon Green CA* Dover White over Scottish Heather MK*
Aegean Blue Metallic over Danube Blue GE* Dover White over Mojave Tan Metallic MR
Erie Green over Dover White CM* Maltese Gray Metallic over Scottish Heather NK
Aegean Blue Metallic over Dover White GM*
Three-tones for Caribbean only Three-tones for Caribbean only
Dover White over Roman Copper Metallic Dover White over Maltese Gray Metallic
with Danube Blue center section MES with Scottish Heather center section MKN
Dover White over Corsican Black with Dover White over Corsican Black
Shannon Green center section MAV with Naples Orange center section MTV
*Marked two-tone combinations are reversible.
 761 1956 Packard

Clipper
Nothing on Earth Rides Like a Packard!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 122.0"
Percentage of divisions sales volume: 64.18%.
Length 214.8"
Primary competition: Buick Century, Chrysler Windsor, Hudson Hor- Width 78.0"
net, Mercury Montclair, Nash Ambassador, and Oldsmobile Super 88. Height 62.8"
Notable changes: New grille and trim and detail changes. Legroom front 43.8"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Legroom rear 41.5"
peting, stainless steel full-length bodyside moldings, front and rear Headroom front 36.0"
window surround moldings, hood ornament, front and rear bumper Headroom rear 35.2"
guards, small hubcaps with trim rings, and 7.60 15 BSW tires. Super Cargo capacity (cu. ft.) 30.5
adds: Electric clock, glove box light, and full wheel covers. Custom Fuel capacity (gals.) 20.0
adds: Additional interior trim and rocker panel moldings.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Clipper DeLuxe 4-Door Sedan, 6-p. 5622 $2,731 +5.61% 3745 5,715 -31.22%
Clipper Super 2-Door Panama Hardtop Coupe,
6-p. 5647 $2,916 +5.04% 3825 3,999 -43.00%
Clipper Super 4-Door Sedan, 6-p. 5642 $2,866 +6.70% 3800 5,173 -35.17%
Clipper Custom 2-Door Constellation Hardtop
Coupe, 6-p. 5667 $3,164 +2.86% 3860 1,466 -78.03%
Clipper Custom 4-Door Touring Sedan, 6-p. 5662 $3,069 +4.89% 3860 2,129 -75.55%
TOTALS Avg. Price $2,949 +4.95% Production 18,482 -52.22%

Executive
Presenting the Packard Executive!

Nameplate year of origin: 1953 (used as designation for 8-passenger models).

Current bodystyle lifespan: 1956.
Measurements 1
Percentage of divisions sales volume: 9.65%.
Wheelbase
Length
122.0"
214.8"
9
Primary competition: Buick Roadmaster, DeSoto Fireflite, and Oldsmobile
98.
Width
Height
78.0"
62.8"
5
Notable changes: All-new model (based on Clipper body and chassis).
Major standard equipment: Cloth and vinyl interior trim, full floor carpet-
Legroom front
Legroom rear
43.8"
41.5"
6
ing, electric clock, glove box light, stainless steel full-length bodyside mold- Headroom front 36.0"
ings, front and rear window surround moldings, rocker panel moldings, Headroom rear 35.2"
hood ornament, front and rear bumper guards, full wheel covers, and 7.60 Cargo capacity (cu. ft.) 30.5
15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Executive 2-Door Hardtop Coupe, 6-p. 5677 $3,560 NEW 4185 1,031 NEW
Executive 4-Door Sedan, 6-p. 5672 $3,465 NEW 4185 1,748 NEW
TOTALS Avg. Price $3,513 NEW Production 2,779 NEW
1956 Plymouth 762

Packard
The new Packard with Torsion-Level ride!

Nameplate year of origin: 1951 (400 and Patrician) and 1953 (Caribbean). Measurements
Current bodystyle lifespan: 1955 through 1956.
Wheelbase 127.0"
Percentage of divisions sales volume: 26.17%.
Length 218.5"
Primary competition: Cadillac Series 62 and Lincoln Capri; Caribbean Width 78.0"
competition: Cadillac Eldorado and Chrysler 300. Height NA
Notable changes: New grille and trim and detail changes. Legroom front 43.8"
Major standard equipment: Vinyl and various cloth interior trim, deep- Legroom rear 41.5"
pile carpeting, electric clock, stainless full-length bodyside moldings, Headroom front 36.0"
front and rear window surround moldings, hood ornament, rocker panel Headroom rear 35.2"
moldings, rear fender skirts, full wheel covers, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) 30.5
Caribbean adds: Leather interior, heater and defroster, power front seat, Fuel capacity (gals.) 20.0
power windows, radio, power top, wheel opening moldings, power steer-
ing, and power brakes.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard 400 2-Door Hardtop Coupe, 6-p. 5687 $4,190 +6.62% 4080 3,224 -55.26%
Packard Caribbean 2-Door Hardtop, 6-p. 5697 $5,495 NEW 4590 263 NEW
Packard Caribbean 2-Door Convertible, 6-p. 5699 $5,995 +1.06% 4960 276 -44.80%
Packard Patrician 4-Door Sedan, 6-p. 5682 $4,160 +6.94% 4045 3,775 -58.64%
TOTALS Avg. Price $4,960 +8.20% Production 7,583 -55.22%

PLYMOUTH
All-new aerodynamic Plymouth 56.
The car thats going places with the Young in Heart.

Several new styling features identified the 1956 Ply- chrome deflectors, variable speed windshield wipers with
mouth, and a new high-powered model marked Plymouths washers, dual outside rear view mirrors, and special inte-
official entry into the high-performance market. The new rior trim. In the Chrysler corporate hierarchy, the Fury was
model was named Fury, and was technically a Belvedere equivalent to the Dodge D-500, DeSoto Adventurer and
sub-series for the 56 through 58 seasons, before becom- Chrysler 300 in status and purpose.
ing a full-fledged series of its own in 1959. It will be treated The main styling changes this year included grille and
as a separate series herein beginning with 1956. The Fury trim revisions and a new rear quarter tailfin design. The
offered all of the Belvedere Sport Coupe features plus a big new fin began at the rear window and came to a point,
303 CID V8, putting out 240 horsepower @ 4800 rpm. with a tall, vertical taillight design fitted into the back of
Besides the brute power, identifying features included an the fin, and a round backup light housing below the tail-
off-white exterior with gold anodized side trim, grille and light. The fin raised the fender line about three inches and
nameplates. Also included were a dual exhaust system with was canted rearward when viewed from the side. Trim for
 763 1956 Plymouth
the Savoy and Belvedere lines was new, with certain trim in other series included the addition of a Savoy 2-Door
variations when fitted with optional two-tone treatments. Sport Coupe hardtop. Station wagons officially became
The grille design was similar to 1955, but in place of the their own series this year, but are included here with the
ribbed center section of the middle grille bar there was a car trim level most closely associated with each wagon. The
chrome emblem with an egg-crate insert; on cars equipped result is that the Plaza line lost the 4-Door Suburban
with a V8 engine, it carried a gold anodized V, while on wagon, but the Savoy series gained both a 2-Door and a 4-
sixes it carried a winged Plymouth emblem. In the center Door Custom Suburban wagon. Other developments were
of the top grille bar was a small, stylized Mayflower logo. the addition of pushbutton gear selection for the PowerFlite
The hood front now carried the name Plymouth in block automatic transmission and the new Highway Hi-Fi record
letters, and it was topped off with a jet-like hood ornament. player, the worlds first practical car phonograph. It would
An all-new body design was Plymouths first 4-Door play up to 60 minutes.
hardtop model, introduced to the Belvedere series. Changes

Belvedere 2-Door Convertible

Belvedere front end

Belvedere 4-Door Sedan

Belvedere 4-Door Sedan Plaza 2-Door Sedan Savoy 4-Door Sedan

Model year production: 556,530, down 21.00% from 1955. hinge pillar. P-28 series: Eight digit code as follows De-
Domestic market share: 9.16% (3rd place). troit, 14120001 to 14272723; Evansville, 20820001 to
Base price range: $1,784 to $2,866. 20857927; Los Angeles, 25202001 to 25212960. P-29 se-
Plymouth average base price: $2,188, up 10.26%. ries: Eight digit code as follows Detroit, 15873001 to
Introduction date: October 21, 1955.
Assembly plants: Detroit, MI; Evansville, IN; and Los Ange-
16080450; Evansville, 22247001 to 22325907; Los Angeles,
26552001 to 26590897. Furys were assembled only at De-
1
les, CA.
Serial number identification: Located on left front door
troit. 9
5
Powertrains 6
Compression P-28 Belvedere Convertible
Engine Ratio Gross HP Transmission models* (P-29 models) Fury
230 CID PowerFlow, 1-bbl., L-head, 6-cyl. 7.6:1 125 3-speed manual S - -
Automatic overdrive $108 - -
PowerFlite automatic $184 - -
268.8 (270) CID Hy-Fire, 2-bbl., V8 8.0:1 180 3-speed manual $104 S -
Automatic overdrive $212 $108 -
PowerFlite automatic $288 $184 -
276.1 (277) CID Hy-Fire, 2-bbl., V8 8.0:1 187 3-speed manual $ $ -
Automatic overdrive $ $ -
PowerFlite automatic $ $ -
1956 Plymouth 764
Compression P-28 Belvedere Convertible
Engine Ratio Gross HP Transmission models* (P-29 models) Fury
276.1 (277) CID Hy-Fire Power Pack, 8.0:1 197 3-speed manual $ $ -
4-bbl., V8 Automatic overdrive $ $ -
PowerFlite automatic $ $ -
303 CID Fury, 4-bbl., V8 9.25:1 240 3-speed manual - - S
Automatic overdrive - - $108
PowerFlite automatic - - $184
*Any 6-cylinder car is a P-28 series, and if a V8 is ordered as optional equipment, it becomes a P-29 series.

Major Options
Plaza Savoy Belvedere Fury
Heater and defroster $75 $75 $75 $75
Airtemp air conditioning* $427 $427 $427 $427
Radio $90 $90 $90 $90
Highway Hi-Fi record player $ $ $ $
Power windows $102 $102 $102 $102
Solex tinted glass $35 $35 $35 $35
Power front seat $45 $45 $45 $45
Power steering $81 $81 $81 $81
Power brakes $40 $40 $40 $40
Full wheel covers $14 $14 $14 S
Wire wheel covers $99 $99 $99 $99
White sidewall tires $25 $25 $25 S
*With V8 only, and not available on convertibles or station wagons.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Jet Black 601 Eggshell White over Turquoise Blue 665
Powder Blue 605 Midnight Blue Metallic over Turquoise Blue 667
Wedgewood Blue 607 Eggshell White over Midnight Blue Metallic 668
Turquoise Blue 608 Eggshell White over Sea Spray Green 669
Midnight Blue Metallic 609 Pine Green Metallic over Sea Spray Green 670
Sea Spray Green 615 Eggshell White over Pine Green Metallic 671
Pine Green Metallic 617 Eggshell White over Pearl Gray 672
Pearl Gray 630 Charcoal Gray Metallic over Pearl Gray 673
Charcoal Gray Metallic 631 Eggshell White over Charcoal Gray Metallic 674
Bronze Metallic 640 Eggshell White over Bronze Metallic 675
Cherry Red 650 Eggshell White over Cherry Red 677
Briar Rose 651 Jet Black over Cherry Red 678
Canary Yellow 655 Eggshell White over Briar Rose 679
Eggshell White 657 Jet Black over Briar Rose 680
Eggshell White over Jet Black 661 Eggshell White over Canary Yellow 681
Eggshell White over Powder Blue 662 Jet Black over Canary Yellow 682
Wedgewood Blue over Powder Blue 663 Jet Black over Eggshell White 683
Eggshell White over Wedgewood Blue 664
Initial Sportone combinations offered: (1) Eggshell White upper and Sportone over Gazelle Blue body; (2) Eggshell White upper and Sportone over Salty Green body;
(3) Pink Champagne upper and Sportone over Cable Red Metallic; and (4) Jet Black upper and Sportone over Milan Yellow Green. More became available after the
start of the model year.
 765 1956 Plymouth

Plaza
Own the jet-age Plymouth ... biggest car of the low-price 3.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 22.88%.
Length 204.8"
Primary competition: Chevrolet 150 Special, Ford Mainline, and Stude- Width 74.6"
baker Champion. Height 60.1"
Notable changes: Slightly restyled; trim and detail changes. Legroom front 44.0"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Legroom rear 43.6"
covering, electric clock, black rubber windshield surround, stainless Headroom front 36.1"
steel beltline molding, and 6.70 15 BSW tires. Headroom rear 35.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Plaza 2-Door Business Coupe, 3-p. P28-1 $1,784 +8.85% 3030 3,728 -23.64%
Plaza 2-Door Club Sedan, 6-p. P28-1 $1,883 +8.34% 3100 43,022 -19.75%
Plaza 4-Door Sedan, 6-p. P28-1 $1,926 +8.14% 3145 60,197 -28.47%
(Plaza) 2-Door Deluxe Suburban Station
Wagon, 6-p. P28 $2,196 +5.73% 3285 23,866 -24.92%
TOTALS Avg. Price $1,947 +3.65% Production 130,813 -31.11%

Savoy
You cant match it anywhere else in the low-price 3.

Nameplate year of origin: 1954 (1951 as a station wagon designation). Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 47.06%.
Primary competition: Chevrolet 210 DeLuxe, Ford Customline, and
Length
Width
204.8"
74.6"
1
Studebaker Champion.
Notable changes: Slightly restyled; trim and detail changes.
Height
Legroom front
60.1"
44.0"
9
Major standard equipment: Cloth and vinyl interior trim, full carpet-
ing, electric clock, stainless windshield surround and beltline molding,
Legroom rear
Headroom front
43.6"
36.1"
5
front fender and door body side trim, small hubcaps, and 6.70 15
BSW tires.
Headroom rear
Cargo capacity (cu. ft.)
35.4"
NA
6
Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Club Sedan, 6-p. P28-2 $1,982 +7.89% 3125 57,927 -22.64%
Savoy 2-Door Sport Coupe Hardtop, 6-p. P28-2 $2,130 NEW 3155 16,473 NEW
Savoy 4-Door Sedan, 6-p. P28-2 $2,025 +7.71% 3160 151,762 -6.75%
(Savoy) 2-Door Custom Suburban Station
Wagon, 6-p. P28 $2,267 NEW 3355 9,489 NEW
1956 Plymouth 766
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
(Savoy) 4-Door Custom Suburban Station
Wagon, 6-p. P28 $2,314 NEW 3375 33,333 NEW
TOTALS Avg. Price $2,144 +15.34% Production 268,984 +13.20%

Belvedere
Gives you the ultimate in safety, styling, power and comfort!

Nameplate year of origin: 1954 (1951, as a 2-Door hardtop designation). Measurements

Current bodystyle lifespan: 1955 through 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 29.28%.
Length 204.8"
Primary competition: Chevrolet Bel Air, Ford Fairlane, and Studebaker Width 74.6"
Commander. Height 60.1"
Notable changes: Slightly restyled; trim and detail changes. Legroom front 44.0"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Legroom rear 43.6"
peting, electric clock, stainless steel windshield and rear window sur- Headroom front 36.1"
round, stainless steel full-length body and beltline moldings, small Headroom rear 35.4"
hubcaps, and 6.70 15 BSW tires. Convertible adds: Vinyl interior Cargo capacity (cu. ft.) NA
trim and power top. Fuel capacity (gals.) 17.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Belvedere 2-Door Club Sedan, 6-p. P28-3 $2,066 +6.71% 3125 19,057 -54.24%
Belvedere 2-Door Sport Coupe Hardtop, 6-p. P28-3 $2,214 +4.78% 3165 24,723 -47.81%
Belvedere 2-Door Convertible, 6-p. P29-3 $2,478 +5.40% 3435 6,735 -20.51%
Belvedere 4-Door Sedan, 6-p. P28-3 $2,109 +6.57% 3170 84,218 -47.69%
Belvedere 4-Door Sport Sedan Hardtop, 6-p. P28-3 $2,281 NEW 3270 17,515 NEW
(Belvedere) 4-Door Sport Suburban Station
Wagon, 6-p. P28 $2,484 NEW 3420 15,104 NEW
TOTALS Avg. Price $2,272 -1.45% Production 167,352 -39.58%

Fury
The new, high-performance Plymouth Fury.

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1956.
Wheelbase 115.0"
Percentage of divisions sales volume: 0.78%.
Length 204.8"
Primary competition: Dodge Custom Royal Lancer w/D-500 package Width 74.6"
and Studebaker Golden Hawk. Height 59.8"
Notable changes: All-new model. Legroom front 44.0"
Major standard equipment: Specific cloth and vinyl interior trim, full Legroom rear 43.6"
floor carpeting, electric clock, Eggshell White exterior paint, stainless Headroom front 36.1"
steel windshield and rear window surround and beltline moldings, Headroom rear 35.4"
gold anodized full-length body moldings and trim, gold anodized alu- Cargo capacity (cu. ft.) NA
minum grille, chrome and gold anodized full wheel covers, and 7.10 Fuel capacity (gals.) 17.0
15 WSW tires.
 767 1956 Pontiac

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fury 2-Door Sport Coupe Hardtop, 6-p. P29-3 $2,866 NEW 3650 4,485 NEW
TOTALS Avg. Price $2,866 NEW Production 4,485 NEW

PONTIAC
The fabulous 56 Strato-Streak Pontiac!

After a spectacular 1955 sales season that saw sales and opening to the other. On top of the bumper ends, at the
production nearly double from 1954, Pontiac had to do a center grille bar level, was a large horizontal bumper/fender
lot of work to maintain the momentum. With the GM A- guard which turned slightly downward just inside the head-
body car entering its second year in 1956, a lot of effort was lights and met the bumper with large round bumper
put into trim changes to visually distinguish the new model guards. Round parking light/turn signals were placed on the
from last years edition. The engine was also received im- outside edges of the front bumper.
provements, and a new 4-Door Hardtop body style was Bodyside trim moved to the front end making two-
introduced. While the industry overall saw sales decline, toned cars have roof and hood in the same color instead of
Pontiac production was down about 10 percent more than roof and decklid, as with last years combinations. This year
the industry average, despite the changes and improve- the bodyside horizontal trim began just in front of the front
ments. Pontiac did maintain its sixth place rank in indus- wheel opening, running just above the wheel opening and
try production, however. back to a point directly below the roof s C-pillar. Another
Under the hood, the Strato-Streak V8 received piece of stainless trim began at the front door vent window
major upgrades with increased displacement and horse- as in 55, but this year it curved downward in a convex
power. With horsepower up nearly 15 percent in both 2- curve (versus last years concave curve) and met the hori-
and 4-barrel versions, Pontiac was quickly changing its zontal trim just shy of the rear edge of the front door. Rear
image. At mid-year, a high-performance version of the 4- quarter panels added a raised body contour running forward
barrel engine was introduced putting out 285 horsepower
at 5100 rpm. Mated to the upgraded engines in the Star
from the larger taillamp housing, tapering flush to the body
just above the rear wheel. This jetlike shape was covered
1
Chief series was the latest version of the Hydra-Matic au- in chrome on Star Chiefs, and in all models carried three 9
tomatic transmission, known as the Strato-Flight Hydra-
Matic. The new transmission was advertised as providing
rectangular reflectorized dashes near the rear of the quar-
ter panel. Dual Silver Streaks, a revamped jet-style hood
5
outstanding driving economy with velvet smoothness. ornament, and ribbed lower rear quarter panel trim for Star 6
Also new was the addition of a Park position, providing Chiefs completed the revised exterior look. Interiors re-
added convenience for drivers. Both Chieftain series con- ceived new fabrics and designs, and instrument panel trim
tinued to use the Dual-Range Hydra-Matic. was revised.
Exterior changes were evolutionary, yet gave the cars New 4-Door Hardtop models were introduced in all
a new look. The front bumper and grille combination was three Pontiac series. Other model changes included the ad-
now fashioned entirely of chrome. A massive center bar dition of a 2-Door Hardtop to the Chieftain 860 line, while
wore five evenly spaced indentations. The upper bar was the 2-Door Sedan was dropped from the Chieftain 870
again mounted on the hood and fender edges, and below line. In the Star Chief Custom series, the new 4-Door
was a newly designed bumper. The new bumper continued Hardtop replaced the 4-Door Sedan.
as a full-wraparound design extending from one front wheel
1956 Pontiac 768

Chieftain 860 4-Door Sedan Chieftain 870 2-Door Catalina Hardtop

Chieftain 870 4-Door Catalina Hardtop Star Chief 2-Door Convertible

Model year production: 405,429, down 26.83% from 1955. cated on left front door hinge pillar and read as follows:
Domestic market share: 6.49% (6th place). First digit indicates assembly plant code from above. The
Base price range: $2,240 to $3,129. second digit indicates series: 7 for Series 27, and 8 for Series
Pontiac average base price: $2,577, up 6.02%. 28. The third and fourth digits indicate year code: 56 =
Introduction date: October 1955. 1956. Fifth digit indicates transmission attachment: S =
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), Synchromesh 3-speed manual, H = Hydra-Matic. Remain-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS ing digits are sequential number by engine and transmission
(K); Linden, NJ (L); Pontiac, MI (P); Arlington, TX (T); installation with beginning number of 1001 and ending
and Wilmington, DE (W). number as shown in the accompanying chart. Style number
Serial number identification: Nine to eleven digit code lo- is located on body tag on cowl under hood.

Highest Serial Numbers by Assembly Plant and Model

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington
27 V8 w/3-speed 3633 3117 3050 3526 3089 12447 2383 3139
27 V8 w/Hydra-Matic 22073 33138 13307 27978 26487 97877 14815 26575
28 V8 w/3-speed 1013 1014 1038 1022 1052 1259 1016 1026
28 V8 w/Hydra-Matic 11452 15590 6999 13124 13766 47697 8896 13092

Powertrains
Compression Chieftain Chieftain
Engine Ratio Gross HP Transmission 860 870 Star Chief
316.6 CID Strato-Streak, 2-bbl., V8 8.9:1 192 3-speed manual S S -
205 Dual-Range Hydra-Matic $188 $188 -
316.6 CID Strato-Streak, 4-bbl., V8 8.9:1 216 3-speed manual $35 $35 S
227 Strato-Flight Hydra-Matic $223 $223 $205

Major Options
Chieftain 860 Chieftain 870 Star Chief
Heater and defroster $70 $70 $70
Air conditioning $431 $431 $431
Radio $90 $90 $90
Electric clock $10 $10 $10
6-way power front seat
adjustment $93 $93 $93
Power windows $97 $97 $97
Power steering $108 $108 $108
 769 1956 Pontiac

Major Options (cont.)

Chieftain 860 Chieftain 870 Star Chief
Power brakes $38 $38 $38 Options common to most models. (= Not Avail-
Rear fender skirts $12 $12 $12 able; S = Standard equipment) Items may be stan-
Stainless steel rear fender dard equipment, optional at different pricing, or
skirts - - $15 unavailable on certain models. This chart is only a
Hubcaps S - - guide.
Full wheel covers $ S S
White sidewall tires $38 $38 $38

Paint Colors
Code Code Code
Raven Black A Nimbus Gray K Sun Beige W
Chesapeake Blue Metallic B Glendale Green Metallic L Rodeo Beige X*
Olympic Blue C Terragon Green M Rodeo Beige Y*
Amethyst Metallic D Sandalwood Tan Metallic N Lilac Metallic Z*
Phantom Gray Metallic E Kerry Green Metallic O* *1956 Spring color. Two-letter paint codes:
Grenada Gold F Sun Beige P Single-tone codes are AA, BB, etc. In two-
Bolero Red G Catalina Blue Metallic Q tone combinations, first letter indicates upper
Hialeah Green H Camellia R body color (roof and hood) and second letter
Malabar Yellow I* Marina Blue U* indicates lower body color: BC is Chesapeake
Blue Metallic over Olympic Blue.
Vista Blue J Avalon Blue Metallic V*

Chieftain 860
The easiest way to get into a truly fine car
at a price well within your means!

Nameplate year of origin: 1949 (1955 for 860 sub-series). Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 45.44%. Cars Wagons
Primary competition: Dodge Coronet, Mercury Medalist, Nash States- Wheelbase 122.0" 122.0"
man, and Studebaker President. Length 205.6" 205.6"
Notable changes: Trim and detail changes. Width 75.1" 75.1"
Major standard equipment: Morrokide and nylon upholstery, front and Height 60.5" 61.0"
rear rubber floor mat, stainless steel front and rear window trim, body Legroom front 43.4" 43.4" 1
side stainless molding, hubcaps, and 7.10 15 BSW tires. Station wag-
ons add: Morrokide upholstery and 7.60 15 BSW tires.
Legroom rear
Headroom front
42.0"
36.0"
NA
35.9" 9
Headroom rear
Cargo capacity (cu. ft.)
35.9"
NA
NA
87.0 5
Fuel capacity (gals.) 20.0 17.0
6
Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Chieftain 860 2-Door Sedan, 6-p. 2711 $2,240 +6.41% 3452 41,908 -28.55%
Chieftain 860 2-Door Catalina Hardtop, 6-p. 2737 $2,370 NEW 3512 46,335 NEW
Chieftain 860 4-Door Sedan, 6-p. 2719 $2,298 +6.19% 3512 41,987 -35.56%
Chieftain 860 4-Door Catalina Hardtop, 6-p. 2739 $2,443 NEW 3577 35,201 NEW
Chieftain 860 2-Door Station Wagon, 6-p. 2763 $2,569 +5.55% 3612 6,099 -29.23%
Chieftain 860 4-Door Station Wagon, 9-p. 2762FC $2,653 +5.36% 3707 12,702 +108.54%
TOTALS Avg. price $2,429 +5.36% Production 184,232 +33.00%
1956 Pontiac 770

Chieftain 870
Mark this as a leader ... a leader in looks, a leader in get-up-and-go
and so definitely a leader in downright value!

Nameplate year of origin: 1949 (1955 for 870 sub-series). Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 23.15%. Cars Wagons
Primary competition: Buick Special, Dodge Royal, Hudson Wasp, Mer- Wheelbase 122.0" 122.0"
cury Custom, Nash Statesman, and Oldsmobile 88. Length 205.6" 205.6"
Notable changes: Trim and detail changes. Width 75.1" 75.1"
Major standard equipment: Morrokide and nylon or cloth upholstery, Height 60.5" 61.0"
full floor carpeting, stainless steel front and rear window trim, beltline Legroom front 43.4" 43.4"
molding, bodyside stainless molding, full wheel covers, and 7.10 15 Legroom rear 42.0" NA
BSW tires. Station wagon adds: Morrokide upholstery and 7.60 15 Headroom front 36.0" 35.9"
BSW tires. Headroom rear 35.9" NA
Cargo capacity (cu. ft.) NA 87.0
Fuel capacity (gals.) 20.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Chieftain 870 2-Door Catalina Hardtop, 6-p. 2737D $2,480 +6.21% 3512 24,744 -65.92%
Chieftain 870 4-Door Sedan, 6-p. 2719D $2,413 +6.39% 3512 22,082 -75.78%
Chieftain 870 4-Door Catalina Hardtop, 6-p. 2739D $2,534 NEW 3577 25,372 NEW
Chieftain 870 4-Door Station Wagon, 6-p. 2763DF $2,749 +5.61% 3657 21,674 +11.50%
TOTALS Avg. price $2,544 +8.08% Production 93,872 -55.76%

Star Chief
Bold in design ... adventurous in spirit!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 31.41%. Cars Wagon
Primary competition: Dodge Custom Royal, Hudson Hornet, Mercury Wheelbase 124.0" 122.0"
Montclair, Nash Ambassador, Oldsmobile Super 88, and Packard Clipper Length 212.6" 205.6"
DeLuxe. Width 75.1" 75.1"
Notable changes: Trim and detail changes. Height 60.5" 59.6"
Major standard equipment: Morrokide and nylon upholstery, full carpet- Legroom front 43.4" 43.4"
ing, DeLuxe steering wheel, bodyside stainless molding, beltline molding, Legroom rear 42.5" NA
lower rear quarter panel and rear wheel opening stainless trim, full wheel Headroom front 36.0" 36.0"
covers, and 7.10 15 BSW tires. Convertible adds: Leather upholstery Headroom rear 35.9" NA
and power top. Station wagon adds: 7.60 15 BSW tires. Custom adds: Cargo capacity (cu. ft.) NA 71.0
Cloth and leather or all-leather upholstery and pile carpeting. Fuel capacity (gals.) 20.0 16.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Star Chief DeLuxe 2-Door Convertible Coupe,
6-p. 2867DTX $2,857 +6.17% 3797 13,510 -31.64%
 771 1956 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Star Chief DeLuxe 4-Door Sedan, 6-p. 2819D $2,527 +6.99% 3577 18,346 -59.05%
Star Chief Custom 2-Door Catalina Hardtop, 6-p. 2837SD $2,665 +6.64% 3567 43,392 -56.58%
Star Chief Custom 4-Door Catalina Hardtop, 6-p. 2839SD $2,735 NEW 3647 48,035 NEW
Star Chief Custom 2-Door Safari Station Wagon,
6-p. 2764DF $3,129 +5.64% 3642 4,042 +7.50%
TOTALS Avg. price $2,783 +7.28% Production 127,325 -37.40%

STUDEBAKER
The big new Studebaker. Craftsmanship with a flair!

The 1956 Studebakers new styling was something of greenhouse area was mostly carried over from the new
a design miracle. Forced to work around the existing 1953 mid1955 design with wraparound windshields. Bodyside
Studebaker body and chassis design, stylists created a more trim was a front fender and door trim piece placed high on
contemporary looking car by creatively fashioning all-new the side for the Sedanet 2-doors. For all other Champion
body panels. Most likely the hardest part had already been and Commander sedans and wagons, a full-length mold-
accomplished with the mid1955 introduction of the new ing ran back from the headlamp bezel, dipping down
wraparound windshield, cowl and front doors on all sedan slightly below the rear side window, and then continuing
and station wagon models. The rest was sheetmetal and re- to near the top of the taillamp. On the President series, a
lated structure changes, as well as all-new exterior trim. In second trim piece paralleled the top trim, widening as it
any case, the result was a car that looked every bit as mod- went, and ending at the bottom of the taillamp.
ern as its current competition. At the rear, a flat decklid and small, pointed tailfins
The frontal styling of all cars was more upright and capped off a new look that had a vertical motif to each side.
more traditional. Sedans and wagons had the most radical The ends of the fin carried a cone-shaped taillamp above
change with a nearly flat vertical plane to the front end. A the optional backup lamp. This in turn was on top of the
large, egg-crate style grille was topped with an upper grille vertical bumper ends that housed the exhaust outlets. The
bar, curving down to meet the air inlets just above the
bumper. The air inlets were horizontal cut-outs, one on
aforementioned new decklid was advertised as giving the
new Studebaker sedans a 30 percent increase in luggage
1
each side, with three vertical fins, and a single horizontal space, creating the largest cargo capacity in Studebaker his- 9
bar on the lower half, with the top portion being open.
The look was meant to simulate the new Hawk series front-
tory.
The new Hawk series consisted of various coupes and
5
end styling as described later. A Studebaker crest hood em-
blem, jet-like hood ornament, and hooded headlamps in a
hardtops from the 1955 season as described elsewhere. New
front-end styling featured a center-mounted trapezoidal
6
painted surround (chrome lined on the President series) egg-crate grille, fully surrounded by chrome trim. Above
completed the new front-end look. the bumper and on each side was a horizontal, chrome-
Body sides were also completely remade, being basi- trimmed opening for additional air intake. Atop the hood
cally smooth with two feature lines around the wheel open- was a small hood scoop, and fender ornaments graced each
ings. The front line started at the bottom of the headlight fender. Bodyside lines remained those of the original Loewy
bezel and ran across the top of the wheel opening, curving designed 195355 Studebakers, with new appendages ap-
downward gradually, then slowly sweeping back until it plied for the Sky Hawk and Golden Hawk. Both hardtops
faded away at the rocker panel. At the rear on sedans, a had a sheetmetal extension added atop the rear quarter
crease began at the front bottom edge of the rear wheel panel, simulating an air intake at the front edge and a taller
opening, running across the top, and then gradually drop- tailfin at the rear. All Hawks had front fender and door
ping off until it faded away just shy of the rear bumper. The trim, while the Sky Hawk added a trim piece atop the new
1956 Studebaker 772
tailfin, and the Golden Hawk added a ribbed rocker panel A realignment of series and body styles made for a
molding. somewhat simpler array of series and models. Sub-series
Powerplant offerings made big news from Studebaker designations such as Custom, DeLuxe, Regal, State and
also this year, as the benefits of the merger with Packard Speedster were gone, meaning the elimination of several
began to be implemented. The old Commander V8 was trim levels in each series. Also missing was the Conestoga
gone, replaced with the 259 CID V8 that was new for 1955. nomenclature for station wagons. For 1956, all models were
This engine, enlarged to 289 CID V8 for the President and realigned into two categories, one being for sedans and wag-
Sky Hawk series, finally gave Studebaker a powerful offer- ons, and the other being for two-door coupes and hardtops.
ing capable of matching its competition. Best of all, the The first were aligned into the three traditional series, with
Golden Hawk was given Packards new-for-55, 352 CID new names for the wagons in each trim level: the Cham-
V8 engine, and it could be equipped with Packards fine Ul- pion and corresponding Pelham wagon, Commander and
tramatic automatic transmission. This combination put the Parkview wagon, and President and Pinehurst wagon. Gen-
Golden Hawk in second place for power-to-weight ratio erally speaking, if viewed by the body style number, each
among all 1956 cars, according to Popular Mechanics mag- 1956 series model corresponded most closely to the former
azine in February 1956. Also new this year, a twelve-volt DeLuxe trim level of each series. In the President series, a
electrical system was added as standard equipment. newly named Classic 4-Door Sedan, the Y-body stretched
Of course, in typical Studebaker fashion, an all-new version of the W-body sedan, took the place of what had
instrument panel design was created. Most unique was the been known as the Land Cruiser through the 1954 season,
Cyclops Eye speedometer, which sat directly in front of and the President State in 1955. Coupes and hardtops were
the driver in a pod on top of the dashboard. All other gauges all realigned into the new Hawk series, each relating to a
and controls were mounted in horizontal fashion below, different trim level. The Flight Hawk replaced the Cham-
with the radio mounted in the center, and the clock pion DeLuxe coupe, Power Hawk replaced the Comman-
mounted on the left side of the grille work in front of the der DeLuxe coupe, Sky Hawk replaced the President State
passenger. Other new features inside included a no-glare hardtop, and the Golden Hawk replaced the President
finish to the roll-top dash, vinyl headliners, padded roll Speedster hardtop. The result was that the total model
seat tops and new door latches for added safety. count dropped from 25 to 16.

Champion 2-Door Sedan

Golden Hawk 2-Door Hardtop

President 2-Door Pinehurst Station Wagon President Classic 4-Door Sedan

Model year production: 82,766, down 38.15% from 1955. Serial number identification: Seven to eight digit code lo-
Domestic market share: 1.33% (12th place). cated on left front door hinge pillar and read as follows:
Base price range: $1,844 to $3,061. First digit indicates series (Champion and Flight Hawk =
Studebaker average base price: $2,226, up 4.34%. G; Commander and Power Hawk = 8, President and Sky
Introduction date: November 1955. Hawk = 7, and Golden Hawk = 6, followed by six to seven
Assembly plants: Los Angeles, CA, and South Bend, IN. digit sequential serial number by series and assembly plant.
 773 1956 Studebaker

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
Los Angeles, CA Champion 936701 938796
Los Angeles, CA Commander 849101 852866
Los Angeles, Ca President 808501 811699
Los Angeles, CA Golden Hawk 800001 800601
South Bend, IN Champion 1357501 1379117
South Bend, IN Commander 429601 454060
South Bend, IN President 171001 188817
South Bend, IN Golden Hawk 030001 033472

Powertrains
Compression Champion & Commander & President & Golden
Engine Ratio Gross HP Transmission Flight Hawk Power Hawk Sky Hawk Hawk
185 CID Sweepstakes, 7.8:12 101 3-speed manual S - - -
1-bbl., L-head, 6-cyl. Overdrive $108 - - -
Flight-O-Matic Drive $189 - - -
259 CID Sweepstakes, 7.8:12 170 3-speed manual - S - -
2-bbl., OHV, V8 Overdrive - $108 - -
Flight-O-Matic Drive - $189 - -
259 CID Sweepstakes, 7.8:12 185 3-speed manual - $ - -
4-bbl., OHV, V81 Overdrive - $ - -
Flight-O-Matic Drive - $ - -
289 CID Sweepstakes, 7.8:12 190 3-speed manual - - S3 -
2-bbl., OHV, V8 Overdrive - - $1083 -
Flight-O-Matic Drive - - $1893 -
289 CID Sweepstakes, 7.8:12 210 3-speed manual - - S***/$3 -
4-bbl., OHV, V81 Overdrive - - $1184/$3 -
Flight-O-Matic Drive - - $1894/$3 -
352 CID Skypower, 9.5:1 275 3-speed manual - - - S
4-bbl., OHV, V81 Ultramatic Automatic - - - $100
1
Power kit available on any 4-barrel V8 includes dual exhaust. 28.3:1 compression ratio is optional. 3President sedans and Pinehurst wagon. 4President Classic and Sky
Hawk.

Major Options
Champion & Commander & President & Golden
Flight Hawk Power Hawk Sky Hawk Hawk 1
Climatizer heater and defroster
Power air conditioner (sedans only)
$63
-
$63
$495
$63
$495
$63
-
9
Electric clock
Starline 6-tube radio
$16
$61
$16
$61
S
$61
S
$61
5
Stratoline 8-tube radio $85 $85 $85 $85 6
Power front seat adjustment $50 $50 $50 $50
Power windows $110 $110 $110 $110
Tinted glass $ $ $* $
Power steering $108 $108 $108 $108
Power brakes $50 $50 $50 $50
Hill-Holder $15 $15 $15 $15
Full wheel covers $18 $18 S S
Whitewall tires $30 $30 $30 $30
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.
1956 Studebaker 774

Paint Colors
Code Code
Code used for Special Orders P-5601 Cambridge Gray Metallic over Snowcap White P-5628
Sunglow Gold P-5610 Midnight Black over Snowcap White P-5629
Midnight Black P-5611 Snowcap White over Midnight Black P-5630
Snowcap White P-5612 Romany Red over Midnight Black P-5631
Daybreak Blue P-5613 Midnight Black over Romany Red P-5632
Airforce Blue Metallic P-5614 Snowcap White over Romany Red P-5633
Seaside Green P-5615 Romany Red over Snowcap White P-5634
Glenbrook Green Metallic P-5616 Snowcap White over Sunglow Gold P-5635
Cambridge Gray Metallic P-5617 Sunglow Gold over Snowcap White P-5636
Yellowstone P-5618 Mocha over Doeskin P-5637
Romany Red P-5619 Doeskin over Snowcap White P-5638
Airforce Blue Metallic over Daybreak Blue P-5620 Yellowstone over Midnight Black P-5639
Daybreak Blue over Airforce Blue Metallic P-5621 Yellowstone over Sunglow Gold P-5640
Daybreak Blue over Snowcap White P-5622 Ceramic Green Metallic over Snowcap White P-5641
Airforce Blue Metallic over Snowcap White P-5623 Tangerine over Snowcap White P-5642
Glenbrook Green Metallic over Seaside Green P-5624 Rosebud over Snowcap White P-5664
Seaside Green over Glenbrook Green Metallic P-5625 Redwood Metallic over Snowcap White P-5665
Seaside Green over Snowcap White P-5626 Snowcap White over Redwood Metallic P-5666
Glenbrook Green Metallic over Snowcap White P-5627

Champion
Studebakers bold, new approach to car design anticipates every motoring need.
In the brilliant new Champion series, the emphasis is on performance with economy!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1958.
Percentage of divisions sales volume: 26.12%. Sedans Wagon
Primary competition: Chevrolet Two-Ten, Ford Customline, Hudson Wheelbase 116.5" 116.5"
Rambler, Nash Rambler, and Plymouth Savoy. Length 200.8" 196.8"
Notable changes: Completely restyled. Width 71.3" 71.3"
Major standard equipment: Cloth and nylon upholstery, full floor rub- Height 60.0" 62.4"
ber mat, drivers door armrests, drivers side sunvisors, front fender and Legroom front 42.5" 42.5"
door stainless molding, and 6.40 15 BSW tires. Sedans add: Nylon Legroom rear 39.0" 39.0"
and vinyl upholstery, front and rear armrests, dual sunvisors, color- Headroom front 36.5" 36.5"
keyed rubber full-floor carpeting, stainless steel front and rear window Headroom rear 35.5" 35.5"
moldings, beltline molding and full-length stainless steel molding. Pel- Cargo capacity (cu. ft.) NA 64.0
ham wagon adds: Two-tone vinyl upholstery, color-keyed rubber floor Fuel capacity (gals.) 18.0 18.0
mats, and 6.70 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Champion 2-Door Sedanet, 6-p. 56G6-F2 $1,844 +5.92% 2780 3,097 +10.57%
Champion 2-Door Sedan, 6-p. 56G6-F4 $1,946 +5.70% 2800 4,301 -43.90%
Champion 4-Door Sedan, 6-p. 56G6-W4 $1,996 +5.89% 2835 11,983 -12.03%
Champion 2-Door Pelham Wagon, 6-p. 56G6-D4 $2,232 +4.25% 3000 2,236 -36.42%
TOTALS Avg. price $2,005 +1.88% Production 21,617 -57.09%
*Comparisons made to similar 1955 models as described in introduction.
 775 1956 Studebaker

Commander
Heres beauty of line and function thats more than skin-deep!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1953 through 1958.
Percentage of divisions sales volume: 28.05%. Sedans Wagon
Primary competition: Chevrolet Bel Air, Ford Fairlane, and Plymouth Wheelbase 116.5" 116.5"
Belvedere. Length 200.8" 196.8"
Notable changes: Completely restyled. Width 71.3" 71.3"
Major standard equipment: Cloth and nylon upholstery, full floor rub- Height 60.0" 62.4"
ber mat, drivers door armrest, drivers side sunvisor, front fender and Legroom front 42.5" 42.5"
door stainless molding, and 6.70 15 BSW tires. Sedans add: Nylon Legroom rear 39.0" 39.0"
and vinyl upholstery, front and rear armrests, dual sunvisors, color- Headroom front 36.5" 36.5"
keyed rubber full-floor carpeting, stainless steel front and rear window Headroom rear 35.5" 35.5"
moldings, beltline molding and full-length stainless steel molding. Cargo capacity (cu. ft.) NA 64.0
Parkview wagon adds: Two-tone vinyl upholstery, and color-keyed Fuel capacity (gals.) 18.0 18.0
rubber floor mats.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Commander 2-Door Sedanet, 6-p. 56B-F2 $1,974 +5.39% 3085 1,523 +7.78%
Commander 2-Door Sedan, 6-p. 56B-F4 $2,076 +5.43% 3110 3,663 -46.40%
Commander 4-Door Sedan, 6-p. 56B-W4 $2,125 +5.51% 3140 14,700 -12.33%
Commander 2-Door Parkview Wagon, 6-p. 56B-D4 $2,354 +3.52% 3300 3,333 -22.13%
TOTALS Avg. price $2,132 +1.60% Production 23,219 -60.50%
*Comparisons made to similar 1955 models as described in introduction.

President
In the peerless beauty of the big, new Studebaker President models,
you get the full impact of Studebakers new approach to motor car styling!

Nameplate year of origin: 1927 (name not used from 1942 to 1954). Measurements
1
Current bodystyle lifespan: 1955 through 1958.
Percentage of divisions sales volume: 22.67%. Sedans Wagon
9
Primary competition: Dodge Coronet, Hudson Wasp, Mercury Medal- Wheelbase 116.5" 116.5" 5
ist, Nash Statesman, and Pontiac Chieftain 860.
Notable changes: Completely restyled.
Length
Width
200.8"
71.3"
196.8"
71.3"
6
Major standard equipment: Nylon upholstery, color-keyed rubber full Height 60.0" 62.4"
floor carpeting, deluxe steering wheel, front and rear armrests, dual Legroom front 42.5" 42.5"
sunvisors, stainless steel side window and beltline moldings, full-length Legroom rear 39.0" 39.0"
bodyside molding, and 6.70 15 BSW tires. Classic adds: Vinyl and Headroom front 36.5" 36.5"
nylon upholstery, full floor carpeting, ribbed rocker panel molding, Headroom rear 35.5" 35.5"
full wheel covers, and 7.10 15 BSW tires. Cargo capacity (cu. ft.) NA 64.0
Fuel capacity (gals.) 18.0 18.0
1956 Studebaker 776

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
President 2-Door Sedan, 6-p. 56H-F6 $2,188 NEW 3180 1,914 NEW
President 4-Door Sedan, 6-p. 56H-W6 $2,235 -3.29% 3210 6,822 +568.17%
President Classic 4-Door Sedan, 6-p. 56H-Y6 $2,489 +4.54% 3295 8,507 -41.87%
President 2-Door Pinehurst Wagon, 6-p. 56H-D6 $2,529 NEW 3395 1,522 NEW
TOTALS Avg. price $2,360 -6.86% Production 18,765 -23.92%
*Comparisons made to similar 1955 models as described in introduction.

Hawk
Only Studebaker, of all builders of fine cars, translates the
dream cars of the drawing boards to actual fact for you!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1953 through 1961.
Percentage of divisions sales volume: 23.16%. All except Golden Hawk Golden Hawk
Primary competition: See Champion, Commander Wheelbase 120.5" 120.5"
and President for competition for Flight Hawk, Length 203.9" 203.9"
Power Hawk, and Sky Hawk respectively. Golden Width 70.5" 70.5"
Hawk competition: Chevrolet Corvette and Ford Height 58.2" 56.3"
Thunderbird in concept, but not direct competition Legroom front 44.0" 44.0"
as Golden Hawk is a 5-passenger hardtop. Legroom rear 42.0" 42.0"
Notable changes: New series. Restyled based on prior Headroom front 36.0" 36.0"
coupe and hardtop models. Headroom rear 35.3" 35.3"
Major standard equipment: See Champion, Com- Cargo capacity (cu. ft.) NA NA
mander and President sedans for standard equipment Fuel capacity (gals.) 18.0 18.0
on Flight Hawk, Power Hawk, and Sky Hawk re-
spectively. All: Rear seat center armrest and fender
top ornaments. Golden Hawk adds to Sky Hawk:
All-vinyl upholstery, backup lights, directional sig-
nals, chrome fender ornaments, ribbed rocker panel
molding, full wheel covers, and 7.10 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Style No.* Base FADP LY* Wt. (lbs.) Production LY*
Flight Hawk 2-Door Coupe, 5-p. 56G-C3 $1,986 +5.92% 2780 4,949 -11.18%
Power Hawk 2-Door Coupe, 5-p. 56B-C3 $2,101 +5.63% 3095 7,095 +1.72%
Sky Hawk 2-Door Hardtop, 5-p. 56H-K7 $2,477 +0.86% 3215 3,050 -12.05%
Golden Hawk 2-Door Hardtop, 5-p. 56J-K7 $3,061 -5.90% 3360 4,071 +83.79%
TOTALS Avg. price $2,406 NEW Production 19,165 NEW
*Comparisons made to similar 1955 models as described in introduction
 1957
The 1957 model year brought all-new cars from name would continue in use through the 1974 model year
Chrysler Corporation, reaffirming its design leadership as the top-line series, and the Hornet nameplate would re-
through the mid-fifties, with a modernization of the For- turn in 1970, as the compact car replacement for the Ram-
ward Look. Not to be left behind, Ford, Mercury, Olds- bler series.
mobile, Buick, Cadillac and Packard all had newly designed Chryslers new Forward Look was definitely taking
cars, and Chevrolet and Pontiac had greatly restyled cars for the company in a whole new direction with their com-
the new year. This was good news for all but Packard, as pletely redesigned line of 1957 cars. Large tailfins, slim
their new car was a slightly more luxurious version of the rooflines, and compound curved windshields were hall-
rather austere 1956 Studebaker, and in one fell swoop, all marks of the entire lineup. The new cars styling won much
of Packards historical virtues of luxury, elegance and power admiration, and it was one of the few times any company
were gone. would best GM in the styling department through the
The financial hardships of the Studebaker-Packard fifties. Among all the new styling features, one would be a
Corporation prevented the newly designed 1957 Packard trend-setting design put into production throughout most
from being built. After the corporate reorganization was fi- of the industry within the next ten years. That feature was
nalized, the decision was made to build a Studebaker-based the introduction of curved side-window glass on the Im-
Packard with Studebaker V8 power. In January 1957, the perial line. Another engineering feature, first seen on
new Packards was introduced. Though a nice car for the Packards, was the introduction of torsion-bar suspensions
lower to middle price field, it had little appeal to tradi- across the entire Chrysler line.
tional Packard buyers, who wanted a large, luxurious car. For the first time in its history, DeSoto would use a
By years end, operating losses for the company would ex- Dodge chassis for its new, lower-priced Firesweep series. All
ceed $95 million. At Studebaker, only minor changes were previous DeSotos had been shared with Chrysler or unique
made to accommodate styling differences from the new to DeSoto. The Firesweep utilized a Dodge body with
Packard models. Dodge doors, engine, and front clip. An altered DeSoto
American Motors new Rambler was selling well, and grille, front bumper and rear end styling were applied to
they decided to up the ante with the new Rebel series. The match the rest of the DeSoto line. Another change this year
Rebel was introduced as American Motors factory muscle was that all Imperial limousines were now built in Italy by 1
car, competing with the likes of the Plymouth Fury and
Studebaker Golden Hawk. A big difference was that the
Ghia, and were based on an Imperial 2-door hardtop. For
its forward thinking design and engineering, Motor Trend 9
Rebel was only offered in a 4-door version, where the oth-
ers were two-door models. Rebels came in silver, with sil-
magazine awarded the entire Chrysler Corporation line its
Car of the Year award. Little did anyone know that within
5
ver and black upholstery and an all-new 255-horsepower, a year, quality issues with rusting bodies and broken tor- 7
327 CID, 4-bbl V8 engine, with a choice of 4-speed man- sion bars would tarnish Chryslers reputation for engineer-
ual or automatic transmission, and standard dual exhaust. ing and design, leaving an impression of shoddiness that
With the success of the Rambler, 1957 would be the last would plague the company for years to come.
year for the Hudson and Nash marques. Interestingly Ford also benefited from all-new designs for the Ford
American Motors would use one model name from each of and Mercury lines, although not as dramatic as seen in the
the former companies on future products. The Ambassador Chrysler line. Longer, lower and wider was the theme of

777
1957 Buick 778
the day, and while Ford remained on the conservative side truck could enjoy the ride, handling and creature comforts
of design, Mercury went over the top with its new Turn- of a car, combined with a pickup bed for dirty, messy cargo
pike Cruiser series, offering the latest in futuristic designs hauling. It was a win-win solution, and it would become
and features. Mercury also seized on the rising popularity a popular body style for both Ford and eventually Chevro-
of the station wagon, beginning production of its exclusive let over the next thirty years.
hardtop wagon body styles. All 1957 Mercury wagons were Dodge introduced new Power Giant pickups, which
of the hardtop design, whether 2-door or 4-door. For a were a continuation of the C-Series pickups with updated
second time, a Mercury was selected as the official pace car styling from the cowl forward. The standard 230 cubic inch
of the Indianapolis 500 mile race, this time a Turnpike L-six engines output was increased to 120 horsepower in
Cruiser Convertible. 1957 and would continue as the standard engine for all
Lincoln models began 1957 with an update of the light-duty trucks through the 1960 model year. A new 204-
new-for-56 styling. Also, Lincoln was finally given a 4- horsepower, 315 cubic inch V-8 engine became the op-
door hardtop body style, which was all the rage in luxury tional engine for all 1957 light-duty trucks.
car circles. The ultra-luxury Continental was continued es- Chevrolet and GMC pickups continued with a few
sentially unchanged, but would be discontinued before the added features, new grilles, and engines that were keeping
year was out. up with the competitions horsepower increases. Through
All GM cars save the Corvette were redesigned, with the 55 to 58 period the optional Pontiac V8 engine pow-
the Chevrolet and Pontiac being based on the 55 -56 bod- ered many GMC trucks, and this year was no exception.
ies, while Oldsmobile, Buick and Cadillac were given all- The Studebaker Transtar was given a minor restyling for
new body and chassis designs. The General got into the 1957. A new white fiberglass grille with three vertical bars
hardtop station wagon game with the introduction of the gave the truck a buck-tooth look. The front bumper was
Buick Caballero and Oldsmobile Fiesta 4-door hardtop enlarged and painted white. Mounted on top of the front
wagons. News from the engineering side included the first fenders were the parking lights, although a popular modi-
uses of fuel injection on GM cars, as an option on all fication was to move them inside the grille area.
Chevrolet models, including the Corvette, and as standard
equipment on the new, limited-edition Pontiac Bonneville
convertible. At Cadillac an exclusive new Eldorado 1957 Overview and Changes
Brougham made its first appearance this year replete with from Prior Year
stainless steel top and all the luxury features the designers
Total industry production: 6,260,667, up 0.27%.
could dream up, all at a price that was just as exclusive
Number of manufacturers for model year: 18, no
more than $3000 higher than the Continental Mark II.
change.
Ford light-duty trucks received a complete redesign
Number of models and body types offered: 254, up
this year with a full-width, wraparound windshield and
from 242.
full-width, flat hood, giving Ford the most modern styling
Industry average base price: $3,303, up 12.82%.
in the truck industry. Of course, engines were keeping up
Industry base price range: $1,776 for the Studebaker
to pace with the horsepower increases seen on the car side
Scotsman 2-Door Sedan, to $14,000 for the Imperial
of the business. A new car-based truck, the Ranchero, was
Crown Imperial 4-Door, 8-passenger Limousine.
introduced this year. The advantage of the Ranchero was
that those who needed only occasional use of a light-duty

BUICK
For 57 Big Thrills Buick!

The 1957 Buick greeted customers with a whole new popular vertical grille bars returning for one last time this
look. New wider and lower body styling was seen with the decade. Mounted low in the front, the traditional grille bar
 779 1957 Buick
once again topped the grille, arching down to meet the and then continued onto the trunk lid, ending at a point
round, blunt-ended bumper guards. Parking lights took just above the rear bumper. Consumer resistance prompted
their place in a spot under the headlights, but more on the Buick to offer a one-piece rear window; cars so equipped
fender side, doubling as side marker lights. are technically identified by an A after the model or style
Around back, a vertical taillight in a large chrome number.
housing capped the fender ends, with the fuel filler door Over the past several years, Buicks had put on a few
centered in the bumper, which housed the outlets for the pounds, so under the hood this year, an enlarged Fireball
exhaust at each end. Down the body sides was the famed V8 engine could be found. The new engine had a greater
Sweepspear, this year with a red-painted insert running bore and stroke, increasing displacement to 364 cubic
the length of the trim. Front wheel openings were rounded inches and producing 250 to 300 horsepower, depending
and swept back exposing the inner fender, reminiscent of upon model. The dependable Variable Pitch Dynaflow still
the 1954 Skylark rear wheel opening. All models gained a backed it up as standard equipment on all but the Special.
lower rear quarter panel chrome trim between the round Station wagons had been gaining in popularity
rear wheel opening and the rear bumper. The various se- through the mid50s and were becoming more stylish and
ries could be identified by the following trim differences: sporty, no longer limited by their workhorse duties. Many
Special series carried three oval portholes; Century models manufacturers began to take the family wagon into con-
featured four portholes and a chrome V in the sweeps- sideration as a stylish automobile, rather than a box on
pear dip, with Century script above the V on cars and wheels. Buick and corporate cousin Oldsmobile chose to
Caballero on the Caballero wagon; Super 4-Doors wore offer a 4-Door Hardtop wagon body style as their entry into
the same V trim, with Super script above it; Super and this growing market. For Buick, two models were offered,
Roadmaster 2-Doors carried three vertical hash marks in the Special Riviera Estate Wagon and the Century Ca-
the same area, while Roadmaster 4-Doors had Roadmaster ballero Wagon. These stylish wagons would last only
script and emblem in the dip area. Roadmaster 75s were la- through the 1958 season, but were an ideal follow-up to the
beled as such in the sweepspear dip area. wonderful 19551957 Chevrolet Nomad and Pontiac Safari
Greenhouse areas featured front and rear windows that wagons.
wrapped around more than any previously seen. Two mod- A new Roadmaster 75 series was spun off of the Road-
els came with a back window that caused some controversy. master series. Created as a prestige car, it was equipped
The Roadmaster Riviera 2- and 4-Door Hardtops came with nearly every accessory Buick offered as standard equip-
standard with a 3-piece rear window. They were designed ment, except for air conditioning. Luxurious interior trim
that way as the roof of these cars had two feature lines that and special nameplates identified this top-line car.
came off the back of the roof, divided the rear window,

Century 2-Door Convertible

Century 4-Door Riviera Hardtop

Century 4-Door Hardtop Caballero Wagon

1
9
5
7

Roadmaster 2-Door Riviera Hardtop Super 4-Door Riviera Hardtop

1957 Buick 780

Model year production: 404,042, down 29.19% from 1956. Serial number identification: Nine digit code read as follows:
Domestic market share: 6.45% (4th place). 1st digit indicates series (e.g., 4 = Series 40 Special), 2nd
Base price range: $2,596 to $4,483. digit identifies the year (D = 1957), 3rd digit indicates as-
Buick average base price: $3,510, up 13.61%. sembly plant code from above, followed by 6-digit sequen-
Introduction date: October 1956. tial number by assembly plant beginning with 001001 for
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, each plant. Style number can be found on body identifica-
NJ (3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); tion plate. An X after the style number denotes power
Atlanta, GA (6); Framingham, MA (7); and Arlington, TX windows.
(8).

Powertrains
Compression Super &
Engine Ratio Gross HP Transmission Special Century Roadmaster
364 CID Fireball, 2-bbl., V8 9.5:1 250 3-speed manual S - -
Variable Pitch Dynaflow Drive $220 - -
364 CID Fireball, 4-bbl., V8 10.0:1 300
Variable Pitch Dynaflow Drive - S S

Major Options
Special Century Super Roadmaster Roadmaster 75
Heater and defroster $102 $102 $102 $102 $102
Buick Air conditioner $430 $430 $430 $430 $430
Power brakes $42 $42 $42 S S
Power steering $107 $107 S S S Options common to most models. (= Not
Power windows $ $* $ $ S Available; S = Standard equipment) Items may
Power front seat be standard equipment, optional at different
adjustment $ $* $ $ S pricing, or unavailable on certain models.
Sonomatic AM radio $102 $102 $102 $102 - This chart is only a guide.
Selectronic AM radio $135 $135 $135 $135 S
Easy-Eye tinted glass $40 $40 $40 $40 S
Outside LH rear
view mirror $* $* $* S S
Full wheel covers $20 $20 $20 S S
*Standard on Convertibles. Standard on all 2-Door models.

Paint Colors
Code Code Code
Carlsbad Black A Seminole Red M Hunter Green Metallic (1957
Castle Gray Metallic B Garnet Red Metallic N Spring Color) W
Dover White C Shell Beige P Sylvan Gray Metallic (1957
Starlight Blue D Antique Ivory R Spring Color) X
Biscay Blue Metallic E Arctic Blue (1957 Spring Color) S Dusk Rose 1957 Spring Color Y
Mariner Blue Metallic Dawn Gray T In two-tone combinations, first letter indicates
(1957 Spring Color) F Bittersweet (1956 Spring upper body color and second letter indicates lower
Dresden Blue G Color carryover) 56 T body color. Example: CP is Dover White over Shell
Kearney Green Metallic H Gulf Green Metallic (1957 Beige.
Belmont Green J Spring Color) U
Mint Green K Apricot (1956 Spring Color
Jade Green Metallic L carryover) 56 U
 781 1957 Buick

Special
An unbeatable value for the budget minded.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 54.51%.
Length 208.4"
Primary competition: DeSoto Firesweep, Dodge Custom Royal, Hudson Width 74.9"
Hornet, Mercury Monterey, Nash Ambassador, Oldsmobile 88, Pontiac Height 57.4"
Super Chief, and Studebaker President. Legroom front 43.0"
Notable changes: Completely redesigned. Legroom rear 41.7"
Major standard equipment: Cordaveen and nylon upholstery, front and Headroom front 34.9"
rear side armrests, full floor covering, sliding sun shades, 3 Ventiports Headroom rear 33.5"
per side, Sweepspear stainless bodyside trim with red painted insert, Cargo capacity (cu. ft.) NA
front and rear bumper guards, and 7.10 15, 4-ply tires. Wagons add: Fuel capacity (gals.) 20.0
Cloth and Cordaveen upholstery. Convertible adds: Two-tone Cordav-
een upholstery, outside LH rear view mirror, and power convertible top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedan, 6-p., Model 48 4411 $2,596 +10.14% 3955 23,180 -40.06%
Special 2-Door Riviera Hardtop, 6-p.,
Model 46R 4437 $2,704 +10.05% 3956 64,425 -43.42%
Special 2-Door Convertible, 6-p., Model 46C 4467 $2,987 +9.01% 4082 8,505 -12.43%
Special 4-Door Sedan, 6-p., Model 41 4469 $2,660 +10.10% 4012 59,739 -10.81%
Special 4-Door Riviera Hardtop, 6-p., Model 43 4439 $2,780 +9.97% 4041 50,563 -44.45%
Special 4-Door Estate Wagon, 6-p., Model 49 4481 $3,047 +9.64% 4292 7,013 -49.07%
Special 4-Door Riviera Estate Wagon, 6-p.,
Model 49D 4482 $3,167 NEW 4309 6,817 NEW
TOTALS Avg. price $2,849 +11.88% Production 220,242 -34.06%

Century
Theres brand new zest in the breath-taking Century,
liveliest performer on the road.

Measurements
Nameplate year of origin: 1935.
Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
1
Percentage of divisions sales volume: 16.33%.
Primary competition: Chrysler Windsor, DeSoto Firedome, Dodge D-
Length
Width
208.4"
74.9"
9
500, Mercury Montclair, Nash Ambassador, Oldsmobile Super 88, and
Packard Clipper.
Height 56.8" 5
Notable changes: Completely redesigned.
Major standard equipment: Nylon and Cordaveen interior trim, full
Legroom front
Legroom rear
43.0"
41.6" 7
Headroom front 34.9"
carpeting, trunk light, Sweepspear stainless bodyside trim with red Headroom rear 33.5"
painted insert, front and rear bumper guards, 4 Ventiports on front Cargo capacity (cu. ft.) NA
fenders, and 7.60 15, 4-ply tires. Model 63D adds: Deluxe interior Fuel capacity (gals.) 20.0
trim. Convertible adds: Leather and Cordaveen interior trim and
power convertible top, front seat, and windows.
1957 Buick 782

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 2-Door Riviera Hardtop, 6-p.,
Model 66R 4637 $3,270 +10.36% 4081 17,031 -48.91%
Century 2-Door Convertible, 6-p., Model 66C 4667X $3,598 +8.83% 4234 4,085 -13.47%
Century 4-Door Sedan, 6-p., Model 61 4669 $3,234 NEW 4137 8,075 NEW
Century 4-Door Riviera Hardtop, 6-p., Model 63 4639 $3,354 +10.88% 4163 26,589 +27.27%
Century 4-Door Caballero Estate Wagon,
6-p., Model 69 4682 $3,706 NEW 4423 10,186 NEW
TOTALS Avg. price $3,432 +10.08% Production 102,188 -35.45%

Super
Styled and built in the fine car manner.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 127.5"
Percentage of divisions sales volume: 17.39%.
Length 215.3"
Primary competition: Chrysler Saratoga, DeSoto Fireflite, and Oldsmo- Width 77.6"
bile 98. Height 58.9"
Notable changes: Completely redesigned. Legroom front 43.5"
Major standard equipment: Nylon and Cordaveen interior trim, full Legroom rear 44.5"
carpeting, electric clock, trunk light, Sweepspear stainless bodyside Headroom front 36.4"
trim with red painted insert, 4 Ventiports on front fenders, and 7.60 Headroom rear 35.1"
15, 4-ply tires. Convertible adds: Cordaveen interior trim and power Cargo capacity (cu. ft.) NA
convertible top, front seat, and windows. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $3,536 +10.36% 4271 26,529 -10.19%
Super 2-Door Convertible, 6-p., Model 56C 4567X $3,981 +12.33% 4414 2,056 -17.40%
Super 4-Door Riviera Hardtop, 6-p., Model 53 4539 $3,681 +10.21% 4356 41,665 +22.44%
TOTALS Avg. price $3,733 +11.94% Production 70,250 -13.27%

Roadmaster
The luxurious Buick Roadmaster.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 127.5"
Percentage of divisions sales volume: 8.15%.
Length 215.3"
Primary competition: Mercury Turnpike Cruiser and Oldsmobile 98. Width 77.6"
Notable changes: Completely redesigned. Height 59.5"
Major standard equipment: Broadcloth and custom nylon upholstery Legroom front 43.2"
with double depth Foamtex cushions, full carpeting, rear seat center Legroom rear 44.1"
armrests on Sedan, padded instrument panel, electric clock, Sweeps- Headroom front 35.8"
pear stainless bodyside trim with red painted insert, 4 Ventiports on Headroom rear 34.5"
 783 1957 Buick

each front fender, power steering, power brakes, deluxe wheel covers, Measurements (cont.)
and 8.00 15, 4-ply tires. 2-Door Hardtop adds: Nylon upholstery.
Cargo capacity (cu. ft.) NA
Convertible adds: Leather interior trim and power windows, front seat
Fuel capacity (gals.) 20.0
and convertible top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 2-Door Riviera Hardtop, 6-p., Model 76R 4737 $3,944 +9.83% 4374 3,826 -69.37%
Roadmaster 2-Door Riviera Hardtop, 6-p., Model 76A* 4737A $3,944 NEW 4370 2,812 NEW
Roadmaster 2-Door Convertible, 6-p., Model 76C 4767X $4,066 +9.77% 4500 4,363 -0.21%
Roadmaster 4-Door Riviera Hardtop, 6-p., Model 73 4739 $4,053 +9.78% 4469 11,401 -53.99%
Roadmaster 4-Door Riviera Hardtop, 6-p., Model 73A* 4739A $4,053 NEW 4455 10,526 NEW
TOTALS Avg. price $4,012 +10.74% Production 32,928 -38.37%
*A in Model number denotes a one-piece rear window.

Roadmaster 75
The new top-of-the-line Roadmaster 75.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 127.0"
Percentage of divisions sales volume: 3.63%.
Length 215.3"
Primary competition: Chrysler New Yorker. Width 77.6"
Notable changes: All-new model based on Roadmaster series. Height 59.5"
Major standard equipment: Custom nylon, Cordaveen and leather up- Legroom front 43.2"
holstery choices with double depth Foamtex cushions, full carpeting, Legroom rear 44.1"
rear seat center armrests, electric clock, power front seat, power win- Headroom front 35.8"
dows, tinted glass, Selectronic radio, power radio antenna, Sweeps- Headroom rear 34.5"
pear stainless bodyside trim with red painted insert, 4 Ventiports on Cargo capacity (cu. ft.) NA
each front fender, power steering, power brakes, deluxe wheel covers, Fuel capacity (gals.) 20.0
and 8.00 15, WSW 4-ply tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 75 2-Door Riviera Hardtop, 6-p.,
Model 75R 4847 $4,373 NEW 4235 2,404 NEW
1
Roadmaster 75 4-Door Riviera Hardtop, 6-p.,
Model 75 4839 $4,483 NEW 4355 12,250 NEW
9
TOTALS Avg. price $4,426 NEW Production 14,654 NEW 5
7
1957 Cadillac 784

CADILLAC
Presenting the most significant advancements
Cadillac has ever achieved in styling and design!

Cadillac presented an all-new design for 1957. While Brougham. The Eldorado Brougham, based on the Cadil-
still retaining all the contemporary styling cues of recent lac Park Avenue and Orleans show cars from the 1953-1954
Cadillacs, the bodies were sleeker, with lower profiles af- period, raised the bar for what a luxury car could be, or
forded by the use of a new tubular X-frame design. Most should be. Based on a new 126 inch wheelbase, its styling
noticeable were the larger wraparound windshields, reverse features set it apart from ordinary Cadillacs. Two features
canted rear side windows and roof pillars on hardtop mod- stood out most, the stainless steel 4-Door Hardtop roofline,
els, and the taller, slender and pointed tailfins at the rear. which was the first truly pillarless hardtop design, with no
Frontal design included new rubber tipped bumper guards pillars at all, not even front door vent windows, and the use
connected to large chrome bars that formed part of a three- of a quad headlight arrangement. Also unique was the use
piece bumper design. Parking lamps were moved into dual of rear-hinged rear doors, which left no center post be-
portals set in the lower bumper section. The grille was now tween the front and rear door when both were opened for
smaller in area, but of similar design to prior years, and it totally unrestricted access to the interior. Rear quarter pan-
could be gold finished for a mere $25 extra. Body sides els were lavished with stainless trim at the bottom and
were relatively unadorned, with wheel openings now sweep- topped with shark-like tailfins that further identified this
ing back for a sporty look, and a new version of the simu- ultimate Cadillac of cars. In addition to the multitude of
lated air intake now being located on the lower portion of standard features listed below, the Eldorado Brougham in-
the rear quarter panel, right in front of the rear wheel. For cluded magnetized silver drink tumblers in the glove box,
the first time in many years, rear fender skirts were not part cigarette and tissue dispensers, ladies compact with pow-
of the standard equipment list. All but the Eldorado mod- der puff, lipstick and cologne, mirror with coordinating
els continued to feature the projectile design that ran for- leather notebook, and Arpege atomizer with Lanvin
ward from the dual taillights across the entire rear quarter. perfume. The price was more than $5000 higher than any
Tailfins were slender, taller, and canted slightly forward. Se- other Cadillac. Without a doubt, this car was the ultimate
ries 62 Eldorados featured rear fenders that curved down- in luxury for 1957.
ward to meet the rear bumper, and a similar line for the Motivation continued to be provided by the 365 CID
trunk lid. This created an illusion of larger tailfins than on V8 introduced the previous year, now with a boost of 15
regular Cadillacs. Taken together, the larger fins and the horsepower in the base version and 20 horsepower on the
lower body designs made the new cars appear longer than dual 4-barrel engine. Optionally available only on Series 62
ever before, when in fact they were within inches of the Eldorado models, the latter version was standard equip-
same length as prior models, in some cases even shorter. ment on the new Eldorado Brougham. Finally, with the 4-
However, the new frame configuration did allow easier Door Hardtops rising popularity, this body style had now
adaptation to different wheelbases and body lengths, and replaced the Series 62 4-Door Sedan and the Series 60 Spe-
this ability was taken advantage of immediately. cial 4-Door Sedan, leaving the Series 75 Fleetwood Sedan
The first car to utilize a different wheelbase and body and Limousine as the only pillared sedans in the Cadillac
configuration was the ultra-luxury Series 70 Eldorado line.
 785 1957 Cadillac

Series 60 Special 4-Door Hardtop Series 62 2-Door Convertible

Series 62 2-Door Convertible

Eldorado Brougham 4-Door Hardtop Series 75 Fleetwood 4-Door Limousine Series 62 4-Door Sedan deVille Hardtop

Model year production: 144,283, down 5.13% from 1956. engine number (used as serial number). For all cars the
Domestic market share: 2.30% (9th place). number is stamped on front right side of the crankcase
Base price range: $4,677 to $13,074. above the water pump. Series motors numbered as follows:
Cadillac average base price: $6,682, up 23.19%. 62 5762000000 and up; 60 Special 5760000000 and
Introduction date: October 1956. up; 70 5770000000 and up; 75 5775000000 and up.
Assembly plants: Detroit, MI (1). Ending engine number for all series is 146840.
Engine and serial number identification: Ten-digit code for

Powertrains
Compression All except
Engine Ratio Gross HP Transmission Eldorado Brougham Eldorado Brougham
365 CID, 4-bbl., V8 10.0:1 300 Hydra-Matic Automatic S -
365 CID, Dual 4-bbl., V8 10.0:1 325 Hydra-Matic Automatic $* S
*Optional only on the Eldorado Seville and Eldorado Biarritz.

Major Options
62 Eldorado 60 Special 75 Fleetwood Eldorado Brougham
Air conditioning
Heater and ventilation
$474 $474 $474 $474 S
1
system
Signal seeking radio
$129
$164
S
S
$129
$164
$129
$164
S
S 9
Power windows
Power 2-way front seat
$108* S S S S
5
(6-way on Eldorado)
Power brakes
$81*
S
S
S
S
S
S
S
S
S
7
Autronic Eye headlight
dimmer $50 $50 $50 $50 S
White sidewall tires $50 S $50 $50 S
*Standard on Series 62 Convertible, Coupe de Ville and Sedan de Ville.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at
different pricing, or unavailable on certain body styles. This chart is only a guide.
1957 Cadillac 786

Paint Colors
Code Code
Black 10 Arlington Green Metallic 36
Alpine White 12 Leghorn Cream 40
Polo Gray 14 Buckskin Beige 44
Eton Gray Metallic 16 Mountain Laurel 46
Camelot Gray Metallic 18 Dusty Rose Metallic 48
Orion Blue 20 Dusty Rose Metallic 48A
Tahoe Blue 24 Amethyst Metallic 49
Cobalt Blue Metallic 26 Dakotah Red 50
Glade Green 30 Castile Maroon Metallic 52
Thebes Green Metallic 32 Two-tone combinations available at extra cost.
Turquoise 34

Colors exclusive to Eldorado Biarritz and Seville

Code Code
Olympic White 90 Elysian Green Metallic 96
Starlight Metallic 92 Copper Metallic 96
Bahama Blue Metallic 94

Colors exclusive to Eldorado Brougham

Code Code
Ebony 110 Laurentian Green Metallic 134
Chamonix White 112 Plantation Green Metallic 136
Wimbledon Gray Metallic 116 Manila 140
Deauville Gray Metallic 118 Sandalwood 144
Lake Placid Blue Metallic 122 Kenya Beige Metallic 148
Copenhagen Blue Metallic 124 Nairobi Pearl Metallic 149
Fairfax Blue Metallic 126 Maharani Maroon Metallic 152
Jamaican Green Metallic 132

Series 62
An outstanding accomplishment in quality
and practicality ... dignity and elegance.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 79.07%. 4-Door Hardtop All other models
Primary competition: Imperial and Lincoln Capri Wheelbase 129.5" 129.5"
and Premiere. Length 215.9" 220.9"
Notable changes: Completely redesigned. Width 79.1" 79.8"
Major standard equipment: Two-tone tufted inte- Height 59.0" NA
rior trim with gabardine bolsters and gabardine or Legroom front 44.8" 44.8"
nylon inserts, rear seat center armrest, carpeting, Legroom rear 44.3" 44.3"
rocker panel moldings, rear fender skirts, small Headroom front 35.6" 35.6"
hubcaps and trim rings, and 8.00 15 BSW tires. Headroom rear 35.5" 35.4"
Coupe de Ville and Sedan de Ville add: Leather Cargo capacity (cu. ft.) NA NA
and nylon interior trim, power front seat and win- Fuel capacity (gals.) 20.0 20.0
dows. Convertible adds: Power top.
 787 1957 Cadillac

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $4,677 +11.33% 4565 25,120 -5.74%
Series 62 2-Door Convertible, 5-p. 6267 $5,293 +11.06% 4730 9,000 +8.43%
Series 62 4-Door Hardtop, 6-p.* 6239 $4,781 +11.29% 4595 32,342 +23.34%
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $5,116 +10.64% 4620 23,813 -1.13%
Series 62 4-Door Hardtop Sedan de Ville, 6-p. 6239D $5,256 +10.58% 4655 23,808 -42.95%
TOTALS Avg. Price $5,025 +10.97% Production 114,083 -10.16%
*Price and production comparisons made to 1956 Series 62 4-Door Sedan, model 6219.

Eldorado
Here, without question, is an automobile that
has no counterpart on the worlds highways.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 129.5"
Percentage of divisions sales volume: 2.71%.
Length 222.1"
Primary competition: Continental Mark II. Width 79.8"
Notable changes: Completely redesigned. Height 58.0"
Major standard equipment: Leather interior, color-keyed carpeting, sig- Legroom front 44.8"
nal seeking radio, windshield washers, power front seat adjustment, Legroom rear 44.3"
power windows, automatic heating system, LH outside rear view mir- Headroom front 35.6"
ror, and 8.20 15 WSW tires. Convertible adds: power top. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado Seville 2-Door Hardtop, 5-p. 6237S $7,286 +11.13% 4810 2,100 -16.28%
Series 62 Eldorado Biarritz 2-Door Convertible, 5-p. 6267S $7,286 +11.13% 4930 1,800 -46.15%
TOTALS Avg. Price $7,286 +11.13% Production 3,900 -35.54%

Series 60 Special 1
Without precedent ... Even in Cadillacs brilliant past! 9
5
Measurements
Nameplate year of origin: 1938.
Current bodystyle lifespan: 1957 through 1958.
Wheelbase 133.0"
7
Percentage of divisions sales volume: 16.63%.
Length 224.4"
Primary competition: Imperial. Width 79.8"
Notable changes: Completely redesigned. Height 59.0"
Major standard equipment: Two-tone nylon, all-wool broadcloth or V- Legroom front 44.3"
Crest pattern nylon interior trim, carpeting, power front seat, power Legroom rear 44.3"
windows, vertical chrome fender louvers in front of rear wheel open- Headroom front 35.6"
ing, rear fender skirts, and 8.00 15 BSW tires. Headroom rear 35.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
1957 Cadillac 788

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special Fleetwood 4-Door Hardtop,
6-p.* 6039 $5,614 +11.23% 4755 24,000 +41.18%
TOTALS Avg. Price $5,614 +11.23% Production 24,000 +41.18%
*Price and production comparisons made to 1956 Series 60 Special 4-Door Sedan, model 6019.

Eldorado Brougham
Instantly recognizable as a motor car of special distinction.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 126.0"
Percentage of divisions sales volume: 0.27%.
Length 216.3"
Primary competition: Imperial Crown Imperial. Width 79.1"
Notable changes: All-new model. Height NA
Major standard equipment: Full-leather interior, choice of Karakul, Legroom front NA
lambskin or Mouton carpeting, signal seeking radio with dual speakers Legroom rear NA
and power antenna, cruise control, Autronic-Eye headlight dimmer, Headroom front NA
power front seat adjustment with memory, power windows, power Headroom rear NA
door locks, dual heating system, air conditioning, automatic starter, Cargo capacity (cu. ft.) NA
automatic trunk lid release, LH outside rear view mirror, air suspen- Fuel capacity (gals.) 20.0
sion, forged aluminum wheels and 8.40 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 70 Eldorado Brougham 4-Door Hardtop,
5-p. 7059X $13,074 NEW 5315 400 NEW
TOTALS Avg. Price $13,074 NEW Production 400 NEW

Series 75 Fleetwood
The ultimate in motoring ease and safety
the Cadillac Fleetwood Seventy-Five stands uniquely alone.

Nameplate year of origin: 1936. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 149.8"
Percentage of divisions sales volume: 1.32%.
Length 235.7"
Primary competition: Imperial Crown Imperial. Width 79.8"
Notable changes: Restyled front and rear. Height 63.9"
Major standard equipment: Bedford cord or broadcloth interior trim, Legroom front 43.4"
folding rear seat foot rests, color-keyed carpeting, power front seat, Legroom rear 81.9"
power windows, auxiliary jump seats, full-length lower body trim Headroom front 36.5"
molding, rear fender skirts, hubcaps, and 8.20 15 BSW tires. Imper- Headroom rear NA
ial adds: glass division window. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0
 789 1957 Chevrolet

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 9-p. 7523 $7,470 +12.51% 5340 1,010 -7.76%
Series 75 Fleetwood Imperial 4-Door Sedan, 9-p. 7533 $7,678 +12.45% 5390 890 -6.81%
TOTALS Avg. Price $7,559 +12.48% Production 1,900 -7.32%

CHEVROLET
Sweet, Smooth and Sassy! Going places in a glamorous new way.

Advertised as a car that goes em all one better with lights. Rubber, conical shaped bumper guard tips were
exciting new looks ... zippy new power ... luxurious new in- available in place of the flat, blunt tip.
teriors, the 1957 Chevy really did appear to be all-new, but Around back were slightly higher rear fenders, which
in reality still had a lot in common with its 1955 and 1956 came to a point and angled back downwards to the bumper,
predecessors. Zippy new power included a larger dis- with the rearmost portion of the tailfin lined in chrome on
placement 283 CID V8 engine in six different variations, all models. This would be the only true vertical tailfin to
providing anywhere from 185 to 283 horsepower, and avail- appear on a Chevrolet, with the 1959 and 1960 models hav-
able in any Chevrolet. The variations included traditional ing horizontal style tailfins. Taillights sat at the bottom of
2- and 4-barrel carbureted versions, a dual 4-barrel system the fin, right on top of the small bumper guards, and the
available with either hydraulic lifters or solid valve lifters, optional backup lamps were directly under that. On the
and a first-ever fuel-injected version. Touted as the most bodysides, the One-Fifty line used trim identical to what
far-reaching engine improvement in the entire industry, the 1955 Two-Ten series had used with a rear quarter stain-
the fuel injection system greatly improved performance in less trim piece, and a louvered vertical strip from the body-
any car, particularly the Corvette. Unfortunately, unless side beltline dip down to the stainless trim. Two-Tens and
precisely tuned, it was sometimes a burden, but it was def- Bel Air models had a body length side trim piece similar to
initely an attention-getter. Although it would only be avail- the 1956 Two-Ten models that curved downward to meet
able for a few years in this first generation form, with the the bumper. A second piece of trim met the lower trim at
aid of electronics time would prove that GM was on a point below the bodyside beltline dip and paralleled the
the right track, as 35 years later, fuel injection had become rear fender line all the way to the back. Bel Air models had
the norm, and the carburetor was virtually extinct on new a ribbed two-tone silver anodized aluminum panel between
cars. the two rear quarter trim pieces, whereas Two-Ten models 1
Exciting new looks came in the form of a complete were painted in this area. The ribbed two-tone silver an-
restyling of the front and back of the cars. At the front was odized aluminum panel on the rear fender was optional at 9
an integrated bumper and grille that gave a wide, massive
look. A full-width center grille bar held the parking lights
extra cost on Two-Ten models.
The luxurious new interiors featured new fabrics,
5
at each end, with the Chevrolet bowtie and crest in the colors and designs. They were complemented with a new 7
center. Headlight surrounds included screen-type trim that instrument panel design, with all gauges centered over the
actually doubled as the fresh-air intakes. The face of the steering column in two small round pods, flanking a larger,
hood featured the Chevrolet script, with a V under it on round speedometer pod. The lone model change for the
cars equipped with a V8 engine. Bel Air models featured a year was the Bel Air station wagon reverting from a 9-pas-
gold anodized grille and Bel Air bodyside script. Atop the senger Beauville model back to a 6-passenger Townsman
hood were new twin windsplit ornaments, instead of the model. This would also be the last year for the Handyman,
traditional hood ornament. The massive bumper had two Townsman and Beauville station wagon designations, at
round and flat bumper guards set directly under the head- least until the mid-sixties.
1957 Chevrolet 790
The Corvette saw few changes other than the afore- of racers everywhere. Most important was that sales were
mentioned performance additions and some minor chassis climbing, and the looming threat of Chevrolet canceling
upgrades to improve handling. The added power and the the Corvette seemed to wane.
availability of race-inspired accessories caught the attention

One-Fifty 2-Door Handyman Station Wagon

Two-Ten 4-Door,
9-passenger Beauville Station Wagon
Bel Air 2-Door Convertible

Bel Air 2-Door Hardtop Bel Air 4-Door Hardtop Corvette 2-Door Convertible

Model year production: 1,507,904, down 3.78% from 1956. First letter(s) designates series and engine A for One-
Domestic market share: 24.09% (2nd place). Fifty 6-cylinder, B for Two-Ten 6-cylinder, C for Bel
Base price range: $1,885 to $3,465. Air 6-cylinder, and VE for Corvette. A V in front of
Chevrolet average base price: $2,355, up 8.20%. the previous letters indicates a V8 engine. Next two num-
Introduction date: October 1956. bers designate model year; fourth digit indicates assembly
Assembly plants: Atlanta, GA (A); Baltimore, MD (B); Flint, plant from list above, and remaining digits are consecutive
MI (F); Janesville, WI ( J); Kansas City, MO (K); Los An- serial number, 001001 through 314393. Sequential number-
geles, CA (L); Norwood, OH (N); Oakland, CA (O); St. ing for Corvette is 001001 through 006339. Example:
Louis, MO (S); and Tarrytown, NY (T). VA57F001001 is a 1957 One-Fifty with V8 engine built at
Serial number identification: Ten or eleven digit code lo- Flint, MI, serial number 1001. Body style is determined
cated on left front door hinge pillar and read as follows: from plate affixed to firewall.

Powertrains
Compression One-Fifty,
Engine Ratio Gross HP Transmission Two-Ten & Bel Air Corvette
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 8.0:1 140 3-speed manual S -
Overdrive $108 -
Powerglide Automatic $188 -
265 CID Turbo-Fire, 2-bbl., V8 8.0:1 162 3-speed manual $100 -
Overdrive $208 -
283 CID Turbo-Fire, 2-bbl., V8 8.5:1 185 Powerglide Automatic $331 -
Turboglide Automatic $374 -
283 CID Super Turbo-Fire, 4-bbl., V8 9.5:1 220 3-speed manual $134 -
Close-ratio 3-speed manual - S
Overdrive $242 -
Powerglide Automatic $365 $188
Turboglide Automatic $408 -
283 CID Corvette, Dual 4-bbl., V8 9.5:1 245/270* 3-speed manual $285 -
Close-ratio 3-speed manual - $151
Overdrive $393 -
Powerglide Automatic $516 $339
Turboglide Automatic $559 -
 791 1957 Chevrolet
Compression One-Fifty,
Engine Ratio Gross HP Transmission Two-Ten & Bel Air Corvette
283 CID Corvette, Fuel Injected, V8 10.5:1 250/283* 3-speed manual $484 -
Close-ratio 3-speed manual - $484
Powerglide Automatic $672 -
Turboglide Automatic $725 -
*Higher horsepower rating is with optional solid lifters, approximately $30 extra.

Major Options
One-Fifty Two-Ten & Bel Air Corvette
DeLuxe heater and defroster $95 $95 $118
Air conditioner* $430 $430 -
Electric windshield wipers $16 $16 S
Windshield washer $12 $12 $12
Deluxe pushbutton radio $65 $65 -
Signal seeking AM radio $199 $199 $199
Power windows $90 $90 $59
Power front seat adjustment - $ -
Power convertible top - S $140
Removable hardtop - - $215
Power steering $70 $70 -
Power brakes $38 $38 -
Full wheel covers (std. on Bel Air) $16 $16 S
White sidewall tires $32 $32 $32
*With V8 only, and not available on convertible.
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code* Code*
Onyx Black (Corvette only) 704 India Ivory over Sherwood Green Metallic 807C/D/E
Aztec Copper Metallic (Corvette only) 709 India Ivory over Nassau Blue 808C/D/E
Cascade Green (Corvette only) 712 India Ivory over Dusk Plum Metallic 809C/D/E
Arctic Blue Metallic (Corvette only) 713 India Ivory over Twilight Turquoise 810C/D/E
Venetian Red (Corvette only) 714 India Ivory over Matador Red 811C/D/E
Polo White (Corvette only) 718 Dune Beige over Matador Red 812C/D/E
Onyx Black 793A Crocus Yellow over Laurel Green Metallic 813C/D/E
Pinecrest Green 794A India Ivory over Dawn Gray Metallic 814C/D
Sherwood Green Metallic 796A Tropical Turquoise 815C/D/E
Nassau Blue 804A Calypso Cream 816C/D/E
Harbor Blue Metallic 821A Inca Silver Metallic 817C/D
Dusk Plum Metallic 799A India Ivory over Tropical Turquoise 818C/D
India Ivory 823A Calypso Cream over Onyx Black 819C/D/E 1
Crocus Yellow
Onyx Black over Crocus Yellow
795A
797A
Calypso Cream over Grecian Gold Metallic
Imperial Ivory over Inca Silver
820C/D
822C/D 9
Matador Red
Twilight Turquoise
798A
800A
*Letter codes indicate the following: A Single tone paint scheme. C Two-Ten
series two-tone combination: Roof and lower body up to fender trim color over
5
Adobe Beige over Sierra Gold Metallic
India Ivory over Onyx Black
801A
802A
hood, rear deck and body above fender trim color. D Two-Ten series two-tone
combination: Roof and bodyside insert color over lower body color. Bel Air series 7
Sherwood Green Metallic over Pinecrest Green 803A two-tone combination: Roof over lower body color. E One-Fifty series two-tone
combination: Roof and lower body color over upper rear quarter and rear deck
Nassau Blue over Harbor Blue Metallic 805A color. Corvette side cove two-tone available as option.
India Ivory over Pinecrest Green 806A
1957 Chevrolet 792

One-Fifty
Fine car quality and stay-ahead styling at its lowest cost.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 9.69%. Cars Wagons
Primary competition: Ford Custom, Plymouth Plaza, and Studebaker Wheelbase 115.0" 115.0"
Champion. Length 200.0" 200.0"
Notable changes: Restyled front and rear; trim and detail changes. Width 73.9" 73.9"
Major standard equipment: Combinations of patterned cloth and vinyl Height 59.9" 60.1"
upholstery, black rubber floor mat (rear compartment on utility Legroom front 44.4" 43.3"
sedan), driver-side sun visor, two-spoke steering wheel, stainless steel Legroom rear 39.5" 35.3"
windshield trim, small hubcaps, and 7.50 14 BSW tires. Wagons Headroom front 36.0" 36.1"
add: All-vinyl two-tone upholstery and linoleum covered load floor. Headroom rear 35.6" 35.3"
Cargo capacity (cu. ft.) 20.0* 87.0
Fuel capacity (gals.) 16.0 17.0
*Utility Sedan adds 31 cu. ft. in rear compartment.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
One-Fifty 2-Door Utility Sedan, 3-p. 1512 $1,885 +8.71% 3168 8,300 -15.98%
One-Fifty 2-Door Sedan, 6-p. 1502 $1,996 +9.31% 3216 70,774 -14.09%
One-Fifty 4-Door Sedan, 6-p. 1503 $2,048 +9.58% 3241 52,266 +1.40%
One-Fifty Handyman 2-Door Wagon, 6-p. 1529 $2,307 +6.26% 3411 14,740 +9.29%
TOTALS Avg. price $2,059 +8.37% Production 146,080 -7.13%

Two-Ten
New performance, economy and smoothness for greater motoring pleasure.

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 43.33%. Cars Wagons
Primary competition: Ford Fairlane, Plymouth Savoy, Rambler and Wheelbase 115.0" 115.0"
Studebaker Commander. Length 200.0" 200.0"
Notable changes: Restyled front and rear; trim and detail changes. Width 73.9" 73.9"
Major standard equipment: Combinations of patterned cloth and vinyl Height 59.9" 60.1"
upholstery, black rubber floor mat, dual sun visors, two-spoke steering Legroom front 44.4" 43.3"
wheel with full horn ring, stainless steel trim on windshield, rear win- Legroom rear 39.5" 35.3"
dow, and bodyside trim, small hubcaps, and 7.50 14 BSW tires. Headroom front 36.0" 36.1"
Wagons add: All-vinyl upholstery and linoleum covered load floor. Headroom rear 35.6" 35.3"
Delray Coupe adds: All-vinyl two-tone upholstery and door panels Cargo capacity (cu. ft.) 20.0 87.0
and full carpeting. Fuel capacity (gals.) 16.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten 2-Door Sedan, 6-p. 2102 $2,122 +10.98% 3230 162,090 -21.14%
Two-Ten 2-Door Delray Club Coupe, 6-p. 2124 $2,162 +9.69% 3225 25,644 -54.52%
 793 1957 Chevrolet
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Two-Ten 2-Door Hardtop Sport Coupe, 6-p. 2154 $2,204 +6.83% 3265 22,631 +21.57%
Two-Ten 4-Door Sedan, 6-p. 2103 $2,174 +11.20% 3275 260,401 -8.03%
Two-Ten 4-Door Hardtop Sport Sedan, 6-p. 2113 $2,270 +7.23% 3325 16,178 -19.19%
Two-Ten Handyman 2-Door Station Wagon, 6-p. 2129 $2,402 +8.44% 3411 17,528 -20.46%
Two-Ten Townsman 4-Door Station Wagon, 6-p. 2109 $2,456 +8.53% 3466 127,803 +12.45%
Two-Ten Beauville 4-Door Station Wagon, 9-p. 2119 $2,563 +9.16% 3566 21,083 +17.21%
TOTALS Avg. price $2,294 +8.96% Production 653,358 -11.39%

Bel Air
Here is styling elegance and high-fashion appeal
comparable to the costliest cars in all but price.

Nameplate year of origin: 1953 (1950 as 2-door hardtop model designa- Measurements
tion).
Current bodystyle lifespan: 1955 through 1957. Cars Wagons
Percentage of divisions sales volume: 46.57%. Wheelbase 115.0" 115.0"
Primary competition: Ford Fairlane 500, Plymouth Belvedere and Length 200.0" 200.0"
Studebaker President. Width 73.9" 73.9"
Notable changes: Restyled front and rear; trim and detail changes. Height 59.9" 60.1"
Major standard equipment: Jacquard loomed cloth and vinyl uphol- Legroom front 44.4" 43.3"
stery, full carpeting, dual sun visors, three-spoke steering wheel with Legroom rear 39.5" 35.3"
full horn ring, electric clock, stainless steel trim on windshield, side Headroom front 36.0" 36.1"
windows, and rear window, stainless steel front fender trim, gold an- Headroom rear 35.6" 35.3"
odized front fender louvers, full wheel covers, and 7.50 14 BSW tires. Cargo capacity (cu. ft.) 20.0* 87.0
Wagon adds: Linoleum covered load floor and rubber floor covering. Fuel capacity (gals.) 16.0 17.0
Convertible adds: All-vinyl interior and power top. *Convertible cargo capacity is 17.0 cu. ft. Nomad front
headroom is 34.7"; rear headroom is 34.2"; cargo capac-
ity is 71.0 cu. ft.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bel Air 2-Door Sedan, 6-p. 2402 $2,238 +10.52% 3237 62,751 -40.15%
Bel Air 2-Door Hardtop Sport Coupe, 6-p. 2454 $2,299 +5.65% 3283 166,426 +29.63%
Bel Air 2-Door Convertible, 5-p. 2434 $2,511 +7.12% 3414 47,562 +15.25%
Bel Air 4-Door Sedan, 6-p. 2403 $2,290 +10.74% 3281 254,331 -5.73%
Bel Air 4-Door Hardtop Sport Sedan, 6-p.
Bel Air Nomad 2-Door Station Wagon, 6-p.
2413
2429
$2,364
$2,757
+6.01%
+5.71%
3345
3470
137,672
6,103
+32.89%
-22.61%
1
Bel Air Townsman 4-Door Station Wagon, 6-p.
TOTALS
2419
Avg. price
$2,580
$2,434
+3.95%
+6.94%
3465
Production
27,375
702,220
+106.15%
+4.96%
9
5
Corvette 7
Americas sports car. Every inch a champion!
Every inch a prized possession!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1956 through 1957.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.41%.
Length 168.0"
1957 Chrysler 794

Primary competition: Ford Thunderbird. Measurements (cont.)

Notable changes: Minor detail changes.
Width 70.5"
Major standard equipment: All-vinyl bucket seats, instrument panel
Height top up 51.1"
with full gauges, competition style steering wheel, floor mounted Legroom front 44.2"
transmission shifter, canvas manual folding top, bodyside cove lined in Legroom rear NA
chrome trim, dual exhaust, full wheel covers and 6.70 15 BSW tires. Headroom front top up 34.3"
Headroom rear NA
Cargo capacity (cu. ft.) 10.0
Fuel capacity (gals.) 16.4

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corvette 2-Door Convertible, 2-p. 2934 $3,465 +10.03% 2730 6,246 +80.16%
TOTALS Avg. price $3,465 +10.03% Production 6,246 +80.16%

CHRYSLER
The Mighty Chrysler for 1957. The most glamorous car in a generation!

Following the corporate redesign of its cars, the basic, avoiding the excesses of some other cars. Windsors
Chrysler line carried the all-new Forward Look for 1957. used a bodyside trim piece to accent the new tailfin, and
Sweeping rear fender fins and thinner, modern rooflines the revived Saratoga used a single, full-length trim mold-
highlighted the new design outside. Interiors featured styl- ing. The Saratoga name had last been used for the 1952
ish new instrument panels and upholsteries to complete models, and its revival would last only through the 1960
the statement. Powering the Windsor and returning model year. New Yorkers wore a dual, full-length chrome
Saratoga line was an improved version of the 1956 New trim piece that was painted in the roof color on two-tone
Yorker engine, while the 1957 New Yorker and 300C re- cars. The newly designated 300C featured a stainless trim
ceived a new 392 CID Hemi-V8 engine. piece that began just behind the door and ran straight back
At the front, all models except the 300C sported a to a point just above the rear bumper. The round 300C
new full-width, seven bar horizontal grille, the top two bars logo was placed midway between the rear wheel opening
of which wrapped around the front fenders to the wheel and the rear bumper tip.
opening. The 300C used a wide-open, trapezoidal grille, Mechanically, the engine was still of a hemispherical
narrower at the top and widening out towards the bottom, combustion chamber design, but now had 392 cubic inches
with a look of vertical grille bars. The front bumper was also of displacement and horsepower ratings of 325 up to 390,
a full wraparound design. Single headlamps were standard depending on options and model. This engine was offered
at the beginning of the year, with dual headlamps optional. only in the New Yorker and 300C. Other Chrysler engi-
Once most state laws began allowing the new dual set-up, neering firsts included a torsion bar suspension system,
they became standard equipment by mid-year. The real Torsion-Aire ride, used on all models, and Captive-Aire
show was at the back with prominent, simply styled tail- tires, used exclusively on the New Yorker Town & Coun-
fins, housing vertical taillamps over horizontal backup try wagon. Captive-Aire tires were similar in concept to
lights. Chrysler continued to use a wraparound windshield, todays run-flat tires, eliminating the need for a spare tire.
now with a much greater slant, yet still managed to avoid Interiors used a wide variety of fabrics and colors to
the windshield dog-leg of other makes. coordinate with all the new colors being introduced. In-
Body side trim varied by model but was generally strument panels and gauges were easier to read and stream-
 795 1957 Chrysler
lined compare to their predecessors. The inside rear view soon found a lot of problems that would quickly damage
mirror was mounted on top of the dashboard, maximizing Chryslers reputation. Such things as breaking torsion bars
the view forward. and exterior rust-through surfaced quickly, and it would
Despite the new design, sales faltered as prices went take Chrysler several years to recover.
up and the economy went into recession. Worse, customers

300-C 2-Door Hardtop

New Yorker 4-Door Hardtop

300-C 2-Door Convertible

Saratoga 4-Door Sedan Windsor 2-Door Hardtop

Model year production: 122,273, down 4.71% from 1956. code as follows Detroit, W571001 to W5744450; Los An-
Domestic market share: 1.95% (11th place). geles, W57L1001 to W57L5120. Saratoga C-75-2 series:
Base price range: $3,088 to $5,359. Seven or eight digit code as follows Detroit, L571001 to
Chrysler average base price: $4,043, up 9.86%. L5729636; Los Angeles, L57L1001 to L57L4255. New
Introduction date: October 29, 1956. Yorker C-76 series: Seven or eight digit code as follows
Assembly plants: Detroit, MI (no code), and Los Angeles, Detroit, N571001 to N5731967; Los Angeles, N57L1001 to
CA (L). N57L4206. 300C C-76-300 series: Eight digit code as fol-
Serial number identification: Located on left front door lows Detroit, 3N571001 to 3N573251.
hinge pillar. Windsor C-75-1 series: Seven or eight digit

Powertrains

Engine
Compression
Ratio Gross HP Transmission Windsor Saratoga New Yorker 300C
1
354 CID SpitFire, 2-bbl., V8 9.25:1 285 3-speed manual S - - -
9
354 CID SpitFire, 4-bbl., V8 9.25:1 295
TorqueFlite Automatic
TorqueFlite Automatic
$220
-
-
S
-
-
-
-
5
392 CID FirePower, 4-bbl., V8 9.25:1 325 TorqueFlite Automatic - - S - 7
392 CID FirePower, Dual 4-bbls., V8 9.25:1 375 TorqueFlite Automatic - - - S
392 CID FirePower, Dual 4-bbls., V8 10.0:1 390 TorqueFlite Automatic - - - $
1957 Chrysler 796

Major Options
Windsor Saratoga New Yorker 300C
Heater and defroster $78 $78 $78 $78
Air-Temp air conditioning $495 $495 $495 $495 Options common to most models. (S =
Solex tinted glass $40 $40 $40 $40 Standard equipment) Items may be stan-
Music-Master radio $100 $100 $100 $100 dard equipment, optional at different
Electro-Touch Tuner radio $ $ $ $ pricing, or unavailable on certain body
styles. This chart is only a guide.
Highway Hi-Fi phonograph $ $ S S
Four-way power front seat $75 $75 $75 $75
Power windows $125 $125 $125 $125
Power steering $107 S S $107
Power brakes $39 $39 $39 S
Dual headlamps* $ $ $ $
White sidewall tires $45 $45 $45 $45
*Became standard equipment mid-year. Higher on station wagons.

Paint Colors
Code Code Code
Jet Black A Charcoal Gray Metallic K Crocus Yellow 261
Horizon Blue B Desert Beige L Blue Jade 262
Regatta Blue Metallic Shell Pink M Copper Glow Metallic 263
(cars built on East Coast) C Copper Brown Metallic N In two-tone combinations, first letter indicates upper
Velvet Blue Metallic Gaugin Red P color and second letter indicates lower color. If insert
(cars built on West Coast) C Regimental Red R color used, it is the third letter. Example: AB = A,
Sovereign Blue Metallic D Sunset Rose S Upper Color of Jet Black; B, Lower Color of Horizon
Seafoam Aqua E Champagne Gold T Blue. ABA = Above combination, plus A, side-body
insert color of Jet Black. 300C available in monot-
Parade Green Metallic F Deep Ruby Metallic U one paint only.
Forest Green Metallic G Saturn Blue V
Mist Gray H Indian Turquoise W
Gunmetal Gray Metallic J Cloud White X

Windsor
The low-priced Windsor line, beautifully and smartly designed.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 39.03%. Cars Wagon
Primary competition: Buick Century, Hudson Hornet, Mercury Mont- Wheelbase 126.0" 126.0"
clair, Oldsmobile Super 88, and Packard Clipper. Length 219.2" 218.9"
Notable changes: Completely redesigned. Width 78.8" 78.8"
Major standard equipment: Two-tone cloth interior trim, color-keyed Height 57.8" NA
front floor mat and rear carpeted floors, two-speed electric windshield Legroom front 45.5" 45.5"
wipers, luggage compartment light, and 8.50 14 BSW tires. Convert- Legroom rear 43.0" NA
ible adds: Power top. Town & Country station wagon adds: Simulated Headroom front 35.7" NA
leather interior. Headroom rear 34.5" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0
 797 1957 Chrysler

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Hardtop, 6-p. 146 $3,153 +3.68% 3925 14,027 +29.88%
Windsor 4-Door Sedan, 6-p. 145 $3,088 +7.60% 3995 17,639 -66.79%
Windsor 4-Door Hardtop, 6-p. 149 $3,217 +2.85% 4030 14,354 +103.60%
Windsor Town & Country 4-Door Station
Wagon, 6-p. 148 $3,575 -0.64% 4210 2,035 -24.63%
TOTALS Avg. Price $3,258 +3.56% Production 48,055 -44.17%

Saratoga
The new Saratoga radiates its styling leadership over all other cars.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 30.42%.
Length 219.2"
Primary competition: Buick Super, DeSoto Fireflite, Mercury Turnpike Width 78.8"
Cruiser, and Oldsmobile 98. Height 57.8"
Notable changes: All-new model. Legroom front 45.5"
Major standard equipment: Two-tone cloth interior trim, color-keyed Legroom rear 43.0"
front floor mat and rear carpeted floors, two-speed electric windshield Headroom front 35.7"
wipers, luggage compartment light, full wheel covers, and 8.50 14 Headroom rear 34.5"
BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Hardtop, 6-p. 256 $3,754 NEW 4075 10,633 NEW
Saratoga 4-Door Sedan, 6-p. 255 $3,718 NEW 4165 14,977 NEW
Saratoga 4-Door Hardtop, 6-p. 259 $3,832 NEW 4195 11,586 NEW
TOTALS Avg. Price $3,768 NEW Production 37,196 NEW

New Yorker
The famous New Yorker. The most sensationally 1
beautiful cars Chrysler has ever built. 9
5
Nameplate year of origin: 1939.
Current bodystyle lifespan: 1957 through 1959.
Measurements 7
Percentage of divisions sales volume: 28.31%. Cars Wagon
Primary competition: Buick Roadmaster. Wheelbase 126.0" 126.0"
Notable changes: Completely redesigned. Length 219.2" 218.9"
Major standard equipment: Cloth interior trim, full carpeting, rear seat Width 78.8" 78.8"
center armrest, electric clock, safety accessory group, full wheel covers, Height 57.9" NA
and 9.00 14 BSW tires. Town & Country station wagon adds: Simu- Legroom front 45.5" 45.5"
lated leather interior. Convertible adds: Leather interior and power Legroom rear 43.0" NA
top. Headroom front 35.7" NA
Headroom rear 34.5" NA
1957 Chrysler 798

Measurements (cont.)
Cars Wagon
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Hardtop, 6-p. 166 $4,202 +6.35% 4220 8,861 +115.38%
New Yorker 2-Door Convertible, 6-p. 163 $4,638 +9.31% 4365 1,049 +13.90%
New Yorker 4-Door Sedan, 6-p. 165 $4,173 +10.43% 4315 12,369 -50.02%
New Yorker 4-Door Hardtop, 6-p. 169 $4,259 +3.83% 4330 10,948 +204.20%
New Yorker Town & Country 4-Door
Station Wagon, 6-p. 168 $4,746 +4.93% 4490 1,391 +30.00%
TOTALS Avg. Price $4,404 +7.44% Production 34,620 -15.85%

300C
Americas greatest performing car!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 1.96%.
Length 218.8"
Primary competition: Pontiac Bonneville. Width 79.1"
Notable changes: Completely redesigned. Height NA
Major standard equipment: Leather interior trim, full floor carpeting, Legroom front 45.5"
electric clock, two-speed electric windshield wipers, luggage compart- Legroom rear NA
ment light, specific full wheel covers with 300C logo, and 9.00 14 Headroom front 34.8"
BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
300C 2-Door Hardtop Sport Coupe, 6-p. 566 $4,929 +11.54% 4235 1,918 +74.05%
300C 2-Door Convertible, 6-p. 563 $5,359 NEW 4390 484 NEW
TOTALS Avg. Price $5,144 +16.41% Production 2,402 +117.97%
 799 1957 Continental

CONTINENTAL
Unlimited luxury In a limited edition!

Being an exclusive, essentially hand-built automobile, Two two-door convertibles were built, but really could
the Continental initially sold well, but demand quickly fell, not be considered to have reached production. Being mostly
as the market for $10,000 automobiles in the mid- to late hand-built in such a low quantity would qualify them more
fifties was not very large. Few changes were seen on the as prototype cars. However, several period sources do list
1957 Mark II, with the engine having higher compression a convertible at a price of $10,000, with a body style num-
resulting in a small upgrade in horsepower, and a few ber of 76A.
tweaks to the chassis which made the car slightly lighter.
The elegant exterior and interior styling was left untouched.

Mark II 2-Door Hardtop

Mark II 2-Door Hardtop

Model year production: 444, down 82.59% from 1956. eight digit code located on top left side of front frame cross
Domestic market share: 0.01% (18th place). member, and read as follows: First digit is C, for Conti-
Base price range: $9,966. nental division. Next two digits indicate year (57 = 1957);
Continental average base price: $9,966, up 2.80%. fourth letter is an assigned production month symbol, K
Introduction date: November 1955. through T; the next four digits are sequential beginning
Assembly plant: Dearborn, MI. with 3400 and ending with 3989.
Serial number identification: Serial number consists of an

Powertrains 1
Engine
Compression
Ratio Gross HP Transmission Mark II
9
368 CID, 4-bbl., OHV V8 10.0:1 300 Turbo-Drive automatic S
5
7
Major Options
Mark II
Air conditioning $595
1957 DeSoto 800

Paint Colors
Code Code
Presidential Black 01 Huntsman Red 12
Gainsborough Blue Metallic 03 Saturn Gold 13
Seascape Blue 04 Taos Turquoise 14
Horizon Blue 05 Dubonnet Metallic 15
Starmist White 06 Cinnamon Metallic 16
Ivy Green Metallic 07 Bermuda Coral 17
Willow Green Blue 09 Flamingo 18
Sand 10 Oxford Gray Metallic 21
Desert Buff 11 Vermont Green Metallic 22

Mark II
An experience awaits you!

Nameplate year of origin: 1956 (1940 for Lincoln Continental name-

plate). Measurements
Current bodystyle lifespan: 1956 through 1957.
Percentage of divisions sales volume: 100.00%. Wheelbase 126.0"
Length 218.5"
Primary competition: Cadillac Eldorado.
Width 77.5"
Notable changes: Minor changes.
Height 56.0"
Major standard equipment: Choice of cloth or leather upholstery, rear Legroom front 42.5"
seat center armrest, full floor carpeting, heater and defroster, electric Legroom rear 39.1"
clock, AM radio, tachometer, power front seat adjustment, power win- Headroom front 35.1"
dows, power vent windows, trunk carpeting, chrome window surround Headroom rear 34.5"
moldings, rocker panel molding, power steering, power brakes, full Cargo capacity (cu. ft.) NA
wheel covers, and 8.00 15 WSW tires. Fuel capacity (gals.) 25.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mark II 2-Door Hardtop, 4-p. 60A $9,966 +2.80% 4800 444 -82.59%
TOTALS Avg. price $9,966 +2.80% Production 444 -82.59%

DESOTO
The Most Exciting Car in the World Today!

The corporate Forward Look was as appealing on the pelled Chrysler products to the forefront of automotive
DeSoto as it was on all the other Mopar offerings. Having news. For DeSoto, the all-new styling presented an oppor-
the most modern styling of any cars on the market pro- tunity for the slowly declining division to restructure and
 801 1957 DeSoto
revive itself. In a significant shift, a new Firesweep model mid-year, and were standard on most, if not all, Adven-
was added as an entry priced car in an effort to attract more turers.
customers from the lower-priced competitors of Ford, Other exterior features included windshields that
Chevrolet and Plymouth. The Firesweep was based on the wrapped around farther than in previous models, and on
Dodge body and shared many components, while utilizing the convertible wrapped up into the roofline creating a
DeSoto trim. The effort appeared to work as over 40 per- dome-like feel. Rear windows were greatly enlarged, espe-
cent of total DeSoto production was in the new Firesweep cially on Sportsman models. Bodyside trim was a slimmed-
line. Also, for the first time in the postwar era, DeSoto ac- down variation of the 1956 models downward angled trim,
tually outsold Chrysler. and around back the triple taillight design continued as a
All DeSoto models shared a similar version of the new distinguishing characteristic. Interiors were just as mod-
styling, with the Firedome, Fireflite and Adventurer being ern, with trimmer lines, new colors, and more luxurious
based on the Chrysler models. All featured a long, low and materials in the higher priced series.
generally flat hood line, a long gently curved body side, and Underneath the new cars a new suspension setup in-
a sweeping rear tailfin. At the front a new grille design and cluded torsion bars to smooth the ride and stabilize the dri-
two-piece bumper design gave the DeSoto a distinctive ving. The powertrain offerings changed slightly, as the new
look. A cigar-shaped upper bumper was set above a more Dodge-based Firesweep series utilized the Dodge 325 CID
traditional lower bumper with a mesh grille area between V8 engine. Also, the Adventurer engine was bored to 345
the two sections. Parking and turn signal lamps were cubic inch displacement, adding another 25 horsepower.
mounted at the outside ends of the upper bumper section. Besides the new Firesweep series, there were several
With the Firesweep being based on Dodge sheetmetal, model and name changes. The Firedome Seville models
some adjustments were made to the grille area, but it still were discontinued with the introduction of the Firesweep.
had the DeSoto look. The big difference was that the Station wagon models picked up new designations de-
Firesweep had a chrome trim piece that ran up and over the pending on how many seats they carried. The Shopper was
hooded headlight opening and across the body just above the two-seat, 6-passenger model designed for carrying
the bumper and grille area. Other DeSoto lines had a cargo, and the Explorer was the three-seat, 9-passenger
chrome trim piece around each headlight opening indi- model designed for carrying people. The new designations
vidually. Dual headlights became available as an option were shared between the Firesweep and Fireflite series.

Fireflite 4-Door Sportsman Hardtop

Fireflite 2-Door Sportsman Hardtop Fireflite 4-Door Sportsman Hardtop

Model year production: 133,685, up 19.98% from 1956. Serial number identification: Located on left front door 1
Domestic market share: 2.14% (10th place).
Base price range: $2,777 to $4,272.
hinge pillar. Firesweep S-27 series: Eight digit code,
58001001 to 58038408 (LA plant, 60014001 to 60017360).
9
DeSoto average base price: $3,446, up 8.51%.
Introduction date: October 1956. Adventurer Hardtop intro-
Firedome S-25 series: Eight digit code, 55332001 to
55377868. Fireflite S-26 series: Eight digit code, 50396001
5
duced December 1956, and Adventurer Convertible intro-
duced February 1957.
to 50426380. Adventurer S-26A series: Eight digit code,
50396001 to 50426380.
7
Assembly plants: Detroit, MI; and Los Angeles, CA.

Powertrains
Compression
Engine Ratio Gross HP Transmission Firesweep Firedome Fireflite Adventurer
325 CID, 2-bbl., V8 8.5:1 245 3-speed manual S - - -
1957 DeSoto 802
Compression
Engine Ratio Gross HP Transmission Firesweep Firedome Fireflite Adventurer
PowerFlite Automatic $180 - - -
TorqueFlite Automatic $220 - - -
325 CID, 4-bbl., V8 8.5:1 260 3-speed manual $45 - - -
PowerFlite Automatic $225 - - -
TorqueFlite Automatic $265 - - -
341 CID, 2-bbl., V8 8.5:1 270 3-speed manual - S - -
TorqueFlite Automatic - $220 - -
341 CID, 4-bbl., V8 8.5:1 295 TorqueFlite Automatic - - S -
345 CID, Adventurer Dual 4-bbl., V8 9.5:1 345 TorqueFlite Automatic - - - S

Major Options
Firesweep Firedome Fireflite Adventurer
Heater and defroster $89 $89 $89 $89
Four season air conditioning $493 $493 $493 $493
AM radio with antenna $92 $92 $92 $92
Power front seat, 6-way $101 $101 $101 $101
Power windows $106 $106 $106 $106
Tinted glass $32 $32 $32 $32
Electric clock steering
wheel mounted $30 $30 S S
Power steering $106 $106 $106 $106
Power brakes $39 $39 $39 S
White sidewall tires $42 $45 $45 S
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different
pricing, or unavailable on certain body styles. This chart is only a guide.

Paint Colors
Code Code
Black AAA White LLL
Black AAA* Frosty White LLL*
Capri Blue BBB Light Aqua MMM*
Lagoon Blue BBB* Dusty Orange NNN*
Azure Blue Metallic CCC Adventurer Gold Metallic PPP
Seatone Blue Metallic CCC* Mandarin Rust RRR
Seafoam Green DDD Samoa Green SSS*
Mist Green DDD* Spanish Gold VVV
Tamarack Green Metallic EEE Sahara Tan XXX
Leaf Green Metallic EEE* Spice Brown Metallic ZZZ

Dove Gray FFF Adventurer Gold Metallic
Dawn Gray FFF* In two-tone combinations, first letter indicates upper
Charcoal Gray Metallic GGG color and second and third letters indicate lower
Slate Gray Metallic GGG* color. If third sweep color is used, it is the third let-
Fiesta Red HHH ter. Example: ADD = A, Upper Color; DD, Lower
Muscatel Maroon Metallic III Color; ADA = A, Upper Color; D, Lower Color; A,
Sweep color. *Firesweep series colors only. Paint code
Muscatel Maroon Metallic JJJ not available carryover from 1956 Adventurer.
Sunlit Yellow KKK
Sunburst Yellow KKK*
 803 1957 DeSoto

Firesweep
The big-value newcomer Firesweep.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 42.97%. Cars Wagons
Primary competition: Buick Special, Dodge Royal, Hudson Hornet, Wheelbase 122.0" 122.0"
Mercury Monterey, Nash Ambassador, and Oldsmobile 88. Length 215.8" 217.4"
Notable changes: All-new model. Width 78.2" 78.3"
Major standard equipment: Color-keyed fabric and vinyl interior trim, Height 57.3" NA
full floor rubber mats, stainless steel body side moldings, small hub- Legroom front 45.5" 45.5"
caps, and 8.00 14 BSW tires. Station wagon adds: All-vinyl interior Legroom rear 42.5" NA
trim. Headroom front 34.8" 34.8"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firesweep Sportsman 2-Door Hardtop, 6-p. S27 $2,836 NEW 3645 13,333 NEW
Firesweep 4-Door Sedan, 6-p. S27 $2,777 NEW 3675 17,300 NEW
Firesweep Sportsman 4-Door Hardtop, 6-p. S27 $2,912 NEW 3720 23,339 NEW
Firesweep Shopper 4-Door Station Wagon, 6-p. S27 $3,169 NEW 3965 2,270 NEW
Firesweep Explorer 4-Door Station Wagon, 9-p. S27 $3,310 NEW 3970 1,198 NEW
TOTALS Avg. Price $3,001 NEW Production 57,440 NEW

Firedome
The exciting new medium priced pacemaker.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 34.31%.
Length 218.0"
Primary competition: Buick Century, Mercury Montclair, Nash Ambas- Width 78.2"
sador, and Oldsmobile Super 88. Height 57.4"
Notable changes: Completely redesigned.
Major standard equipment: Color-keyed fabric and vinyl interior trim,
Legroom front
Legroom rear
45.5"
42.5"
1
Air Foam seat cushions, full floor carpeting, variable speed windshield
wipers, backup lights, stainless steel bodyside and window moldings,
Headroom front
Headroom rear
35.8"
34.2"
9
small hubcaps, and 8.50 14 BSW tires. Convertible adds: All-vinyl
interior trim and power top.
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
23.0
5
7
Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome Sportsman 2-Door Hardtop, 6-p. S25 $3,085 +8.09% 3910 12,179 +165.40%
Firedome 2-Door Convertible, 6-p. S25 $3,361 +9.09% 4065 1,297 -50.98%
Firedome 4-Door Sedan, 6-p. S25 $2,958 +10.46% 3955 23,339 -48.03%
Firedome Sportsman 4-Door Hardtop, 6-p. S25 $3,142 +6.40% 3960 9,050 +450.15%
TOTALS Avg. Price $3,137 +7.08% Production 45,865 -42.60%
1957 DeSoto 804

Fireflite
High-powered luxury for 1957.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 21.27%. Cars Wagons
Primary competition: Buick Super and Oldsmobile 98. Wheelbase 126.0" 126.0"
Notable changes: Completely redesigned. Length 218.0" 219.6"
Major standard equipment: Color-keyed luxury fabric and leather inte- Width 78.2" 78.3"
rior trim, Air Foam seat cushions, full floor carpeting, variable speed Height 57.4" NA
windshield wipers, backup lights, stainless steel bodyside and window Legroom front 45.5" 45.7"
moldings, full wheel covers, and 8.50 14 BSW tires. Station wagon Legroom rear 42.5" NA
adds: All-vinyl interior trim. Convertible adds: Leather interior trim Headroom front 35.8" 35.1"
and power top. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Sportsman 2-Door Hardtop, 6-p. S26 $3,614 +8.01% 4000 7,217 -3.50%
Fireflite 2-Door Convertible, 6-p. S26 $3,890 +9.76% 4085 1,151 -22.44%
Fireflite 4-Door Sedan, 6-p. S26 $3,487 +11.80% 4025 11,565 -36.48%
Fireflite Sportsman 4-Door Hardtop, 6-p. S26 $3,671 +7.00% 4125 6,726 +100.78%
Fireflite Shopper 4-Door Station Wagon, 6-p. S26 $3,982 NEW 4250 837 NEW
Fireflite Explorer 4-Door Station Wagon, 9-p. S26 $4,124 NEW 4290 934 NEW
TOTALS Avg. Price $3,795 +11.25% Production 28,430 -6.85%

Adventurer
The new look of motion.

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 1.46%.
Length 218.0"
Primary competition: Dodge D-500 and Mercury Turnpike Cruiser. Width 78.2"
Notable changes: Completely redesigned. Height 57.4"
Major standard equipment: Color-keyed nylon and leather interior Legroom front 45.5"
trim, full floor carpeting, electric clock, radio, power front seat, power Legroom rear 42.5"
windows, stainless steel body side and rocker panel moldings, gold an- Headroom front 35.8"
odized body side trim, power brakes, dual headlamps, full wheel cov- Headroom rear 34.2"
ers, dual exhausts, and 8.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Adventurer 2-Door Hardtop, 6-p. S26-A $3,997 +7.22% 4040 1,650 +65.66%
Fireflite Adventurer 2-Door Convertible, 6-p. S26-A $4,272 NEW 4235 300 NEW
TOTALS Avg. Price $4,135 +8.51% Production 1,950 +95.78%
 805 1957 Dodge

DODGE
Swept-wing 57 Dodge! It is swept-wing mastery of motion!

As could be expected, the new Dodge followed the Door Club Sedan and Convertible model known as the
Chrysler corporate Forward-Look design philosophy. Coronet D-501. It was a very obvious attempt to sell to the
Sweeping tailfins and plenty of color and chrome set the growing NASCAR racing circuit. A new TorqueFlite auto-
stage for the most modern and progressive styling ever seen matic transmission was also introduced this year with three
at Dodge. The brochure itself best describes all that is new forward speeds compared to the PowerFlites two forward
for the 1957 Dodge. It must rank among the best-written gears. Underneath, new Dodges were equipped with the
descriptions of a cars styling throughout this period. latest in suspension systems, Torsion-Aire ride. This sys-
Your eyes immediately tell you that this new Swept-Wing tem, used on the front suspension only, provided better
Dodge is a thing of real beauty: Daring in concept, low in ride and handling. Combined they were touted as the
silhouette, sleek and rakish of line! And its completely new wonderful world of Autodynamics.
from road to roof! Interiors received the expected changes and upgrades.
It begins on a bold note of excitement with a crisp, clean Instrument panels were now more linear, with the auto-
Mono-Grille thats smartly massive. Then, hooded, Twin-Set
Driving and Parking Lights in distinctive side-by-side matic transmission pushbuttons in a pod to the left of the
foreign car arrangement. A flat, taut hood that eloquently driver and all gauges lined up in a row under the horizon-
suggests the blazing power beneath it. A shimmering expanse tal speedometer, which was mounted directly in front of the
of glass capped with a slim roofline. driver. In line with contemporary Chrysler practice, the
The graceful, classic lines sweep back, back, then flair up inside rear view mirror was dashboard mounted. Aside from
with a dramatic flourish of soaring swept-wings. It ends with
the sculptured beauty of jewel-like twin-jet taillights.
the addition of the aforementioned Coronet D-501, the
Truly it is swept-wing mastery of motion!1 discontinuance of the Royal Custom Suburban 2-Door Sta-
tion Wagon was the only model change. Dodge joined
The rest of the car was just as new as the outside, many other manufacturers this year in a new marketing
though it didnt rate the glamorous description. New V8 strategy for station wagons, making them their own sepa-
engines were introduced, ranging from a 325 cubic inch, rate series. For this reference, however, they are aligned
245 horsepower unit to the racetrack ready, 310 horsepower with the series most closely related in terms of powerplants
Super D-500. At mid-season a hotter 354 CID, 340 horse- and trim.
power engine was introduced on a limited basis in a 2-

1
Custom Royal Lancer 4-Door Hardtop Suburban 2-Door,
9
6-passenger Station Wagon
5
7

Royal Lancer 2-Door Hardtop

1957 Dodge 806

Model year production: 281,360, up 16.90% from 1956. 32255001 to 32292657. Coronet V8 D66 and D-501 series:
Domestic market share: 4.49% (8th place). Detroit, 35172001 to 35303713; Los Angeles, 42620001 to
Base price range: $2,370 to $3,670. 42631601. Royal V8 D67-1 and Custom Royal V8 D67-2
Dodge average base price: $2,911, up 10.18%. series: Detroit, 37240001 to 37321614; Los Angeles,
Introduction date: October 30, 1956. 45540001 to 45547041. Station Wagon V8 D70 series: De-
Assembly plants: Detroit, MI; and Los Angeles, CA. troit, 38001001 to 38025513. Station Wagon V8 D71 series:
Serial number identification: Eight digit code located on left Detroit, 38535001 to 38542217.
front door hinge pillar. Coronet 6 D72 series: Detroit,

Powertrains
Coronet D66,
Royal D67-1, Custom Coronet
Compression Coronet Wagon D70 Royal D-501
Engine Ratio Gross HP Transmission D72 series and D71 series D-67-2 series series
230 CID Get-Away, 8.0:1 138 3-speed manual S - - -
2-bbl., L-head, 6-cyl. PowerFlite Drive $180 - - -
325 CID Red Ram, 8.5:1 245 3-speed manual $108 S - -
2-bbl., V8 PowerFlite Drive $288 $180* - -
TorqueFlite Drive $328 $220 - -
325 CID Super Red Ram, 8.5:1 260 3-speed manual $138 $30 S -
4-bbl., V8 TorqueFlite Drive $358 $250 $220 -
325 CID D-500, 9.25:1 285 3-speed manual $222 $114 $72 -
4-bbl., V8 TorqueFlite Drive $442 $334 $292 -
325 CID D-500, 9.25:1 310 3-speed manual $ $ $ -
Dual 4-bbl., V8 TorqueFlite Drive $ $ $ -
354 CID D-501, 10.0:1 340 3-speed manual - - - S
Dual 4-bbl., V8 TorqueFlite Drive - - - $220
*Available only on Coronet D-66 series. Deduct $7 on Station Wagons, and $30 on Coronet Convertible.

Major Options Paint Colors

Coronet Royal Custom Royal Code
Heater and defroster $80 $80 $80 Jewell Black AAA
Airtemp air conditioning* $475 $475 $475 Ice Blue BBB
Electric clock $15 $15 $15 Velvet Blue Metallic CCC
Radio pushbutton $87 $87 $87 Misty Green DDD
4-way power front seat $70 $70 $70 Forest Green Metallic EEE
Full carpeting $15 S S Moonstone Gray FFF
Power windows $102 $102 $102 Metallic Charcoal Metallic GGG
Solex tinted glass $45 $45 $45 Flame Red HHH
Power steering (except 6-cyl.) $92 $92 $92 Sunshine Yellow KKK
Power brakes $38 $38 $38 Glacier White LLL
Wheel covers $14 $14 $14 Cloud White (cars built on West Coast) LLL
Deluxe wheel covers $31 $31 $31 Turquoise MMM
White sidewall tires* $30 $30 $30 Tropical Coral NNN
*Higher on station wagons. Gauguin Red (cars built on West Coast) NNN
Gallant Gold Metallic PPP
Options common to most models. (S = Standard equipment) Items may Heather Green SSS
be standard equipment, optional at different pricing, or unavailable on
certain body styles. This chart is only a guide. Standard two-tone codes begin with T. Example: TLC is Glacier
White over Velvet Blue Metallic. Special two-tone codes have roof
and fin color over Saddle (hood, decklid, fender edge) and lower
color. Example: LCC is Glacier White roof and fins over Velvet
Blue Metallic Saddle and lower body. Deluxe two-tone codes
have roof and fin color over Saddle (hood, decklid, fender edge)
over lower color. Example: CLC is Velvet Blue Metallic roof and
fins over Glacier White Saddle over Velvet Blue Metallic lower
 807 1957 Dodge

Coronet
Get in the swing ... Go Swept-Wing!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 65.93% (estimate based on body Cars Wagons
style production estimates). Wheelbase 122.0" 122.0"
Primary competition: Pontiac Chieftain, Rambler Custom and Stude- Length 212.2" 214.4"
baker President. Width 77.9" 77.9"
Notable changes: Completely redesigned. Height 57.1" 58.9"
Major standard equipment: Magic Fabric and Pellon-backed vinyl in- Legroom front 45.5" 45.5"
teriors; full floor rubber covering; two-speed electric windshield wipers; Legroom rear 42.5" 41.0"
windshield, rear window, vent window, and bodyside stainless trim; and Headroom front 35.7" 36.1"
7.50 14 BSW tires. Convertible, Suburban and Sierra wagons add: Headroom rear 34.5" 35.0"
8.00 14 BSW tires. Convertible adds: Power top. D-501 adds special Cargo capacity (cu. ft.) NA 95.0
handling and performance upgrades and 7.60 15 BSW tires. Fuel capacity (gals.) 20.0 22.0

Models Available
Model No. Change from Shipping Model Year Change from
(6-cyl./V8) Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Sedan, 6-p. D72/D66 $2,370 +8.02% 3400 * *
Coronet 2-Door Lancer Hardtop, 6-p. D66 $2,580 +5.82% 3570 * *
Coronet 2-Door Lancer Convertible, 6-p. D66 $2,842 +6.12% 3815 * *
Coronet 4-Door Sedan, 6-p. D72/D66 $2,451 +8.12% 3470 * *
Coronet 4-Door Lancer Hardtop, 6-p. D66 $2,665 +4.43% 3665 * *
Suburban 2-Door Station Wagon, 6-p. D70 $2,861 +14.85% 3830 * *
Sierra 4-Door Station Wagon, 6-p. D70 $2,946 +8.47% 3930 * *
Sierra 4-Door Station Wagon, 9-p. D70 $3,073 +8.89% 4015 * *
Coronet D-501 2-Door Club Sedan, 6-p. D-501 $3,314 NEW 3885 * NEW
Coronet D-501 2-Door Convertible, 6-p. D-501 $3,670 NEW 3975 * NEW
TOTALS Avg. Price $2,877 +14.19% Production 185,500 +30.07%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.

Royal
There is a special kind of magic when you go Swept-Wing!
1
Nameplate year of origin: 1954.
Current bodystyle lifespan: 1957 through 1959.
Measurements 9
Percentage of divisions sales volume: 17.06% (estimate based on body Cars Wagons 5
style production estimates).
Primary competition: Buick Special, Mercury Monterey, Pontiac Super
Wheelbase
Length
122.0"
212.2"
122.0"
214.4" 7
Chief, and Rambler Rebel. Width 77.9" 77.9"
Notable changes: Completely redesigned. Height 57.1" 58.9"
Major standard equipment: Magic Fabric and Pellon-backed vinyl in- Legroom front 45.5" 45.5"
terior; full floor carpeting; two-speed electric windshield wipers; Legroom rear 42.5" 41.0"
windshield, rear window, beltline and bodyside stainless trim; and 8.00 Headroom front 35.7" 36.1"
14 BSW tires. Custom Sierra wagons add: Two-tone vinyl interior Headroom rear 34.5" 35.0"
trim. Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 20.0 22.0
1957 Ford 808

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Lancer Hardtop, 6-p. D67-1 $2,769 +7.20% 3585 * *
Royal 4-Door Sedan, 6-p. D67-1 $2,712 +7.92% 3620 * *
Royal 4-Door Lancer Hardtop, 6-p. D67-1 $2,818 +4.43% 3690 * NEW
Custom Sierra 4-Door Station Wagon, 6-p. D71 $3,087 +7.60% 3960 * *
Custom Sierra 4-Door Station Wagon, 9-p. D71 $3,215 +8.10% 4030 * *
TOTALS Avg. Price $2,920 +7.07% Production 48,000 -1.60%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.

Custom Royal
It is a Swept-Wing mastery of motion!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 122.0"
Percentage of divisions sales volume: 17.01% (estimate based on body
Length 212.2"
style production estimates). Width 77.9"
Primary competition: DeSoto Firesweep, Hudson Hornet, Nash Ambas- Height 57.1"
sador, Oldsmobile 88, and Pontiac Star Chief. Legroom front 45.5"
Notable changes: Completely redesigned. Legroom rear 42.5"
Major standard equipment: Two-tone Magic Fabric and Pellon- Headroom front 35.7"
backed vinyl interior; full floor carpeting; two-speed electric wind- Headroom rear 34.5"
shield wipers; windshield, rear window, beltline and bodyside stainless Cargo capacity (cu. ft.) NA
trim; and 8.00 14 BSW tires. Convertible adds: Power top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 2-Door Lancer Hardtop, 6-p. D67-2 $2,920 +8.43% 3670 * *
Custom Royal 2-Door Lancer Convertible, 6-p. D67-2 $3,146 +8.00% 3810 * *
Custom Royal 4-Door Sedan, 6-p. D67-2 $2,881 +9.84% 3690 * *
Custom Royal 4-Door Lancer Hardtop, 6-p. D67-2 $2,991 +6.56% 3750 * NEW
TOTALS Avg. Price $2,985 +8.17% Production 47,860 -2.91%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.

FORD
A new kind of Ford for 57!

For the second time in three years, a completely re- most part more modern appearing than Chevrolet, but not
designed Ford was introduced. The new Ford was for the as advanced as the new Plymouth. At the end of the year
 809 1957 Ford
the new Ford was rewarded with the number one spot in ing backwards down the bodyside to a V-shaped dip, and
model year production and sales as well as calendar year then running back to the taillamp, like the Custom 300s
production and sales. This was the first time since 1935 trim. The Fairlane used a trim piece that started in the mid-
that Ford had swept all four areas. How ironic that so many dle of the rear side window, ran forward about a foot, nearly
years later, the 57 Chevrolet is the iconic fifties car. to the back edge of the front door, formed a point, and then
Nineteen fifty-seven was the 25th anniversary of the angled backwards and down, turning straight back across
Ford V8, and new, more powerful engines celebrated the the top of the rear wheel opening, ending at the top of the
fact. All engines, even the inline 6-cylinder, received in- rear bumper.
creases of about 10 percent in horsepower created mainly Inside, the big Fords used a new horizontal instru-
through higher compression. At the top end, a new dual 4- ment panel theme, with curved ends leading into the door
barrel carburetor setup was fitted to the 312 CID Thun- trim. A new hooded curved speedometer sat above the
derbird Special V8, to create a 270-horsepower power- steering column, with fuel and temperature gauges at each
house. And a supercharged variant of the 312 CID V8, end. Warning lights were again used for oil pressure and
putting out 300 horsepower, was offered in limited quan- voltage. Optional radio, clock, heater and air conditioning
tities exclusively on the Thunderbird. controls were placed horizontally along the center of the
This year marked the first time that Ford used two dif- dash. Upholstery materials were upgraded and available in
ferent wheelbase lengths on its regular line of cars. The more colors.
newly named Custom and Custom 300 series, which re- Not to be left out, the sporty Thunderbird was
placed the Mainline and Customline, were placed on a 116 restyled for the new year. Basic styling elements remained
inch wheelbase platform, as were all station wagons. On a with a larger grille that opened down into the bumper area
slightly longer 118 inch wheelbase were the Fairlane and and parking lamps moved to the lower bumper end. Down
new Fairlane 500 series. Despite this chassis difference, the body side, a small tailfin design was used, beginning
most exterior and interior styling appeared the same except around the door handle and running along the full length
on the 4-door sedans. Both Custom and Custom 300s used of the newly extended rear quarter panels. The extension
a 6-window greenhouse, while the Fairlane and Fairlane was done to relocate the spare tire back inside the trunk,
500 had a fixed quarter window placed within the door improving both handling and cargo space. Also new from
frame. the outside was a porthole on the removable hardtop. The
The new exterior design bore little resemblance to standard dual exhaust pipes were again routed out the an-
prior Fords. The entire front slanted forward, including the gular rear bumper. Inside, the changes continued, with a
new grille, again made up of rectangular slots, this year new instrument panel that was similar to the 1956 Ford
being five rows tall and six columns across. Rectangular line, using a round speedometer and engine-turned trim.
parking lamps were mounted at the far ends of the grille, There was also big news in the model lineup. The new
directly below hooded headlamps, which protruded slightly Fairlane 500 series was the top line Ford for 57 and in-
in a custom tunneled look. The front hinged hood cluded the full range of Fairlane models, with the Sunliner
sported a new Bulls-Eye hood ornament, with the Ford convertible moving to the new series. An all-new Fairlane
crest in a round medallion on the front of it. The Fairlane 500 Skyliner retractable hardtop convertible, offered only
name was in script above the grille, while Customs used the with V8 power, was also introduced, and became the first
name Ford in block lettering. Around back the familiar successful body style of its type. A complex hydraulically
round taillamp was now larger, with a pointed cone shape powered mechanism lowered the entire roof into the en-
in the center. Decklid trim utilized variations of the Ford larged luggage compartment, creating a true convertible 1
crest and series designation. when lowered. Raised, it looked like a traditional 2-Door
Exterior trim of each model was different, although hardtop, albeit with a more formal roofline and a wide C- 9
the Custom 300 and Fairlane 500 shared a similar gold an-
odized front fender and door trim, with a V dip similar
pillar, similar to what would be seen on next years 4-pas-
senger Thunderbird convertible. The only downsides were
5
to that of the 55 and 56 models. On both series the trim the complex system of hydraulics, servos and electrical con- 7
started on the fender side, above a new front fender and nections required to operate the top, and the lack of cargo
door feature line. On the Custom 300, the V dipped space, which was cut down to a small bin in the center of
lower, and the rearward part ran straight back to the mid- the rear compartment, despite the three inches of addi-
point of the taillamp, as it did on the 56 Fairlane. On the tional length and approximately one inch of added height.
Fairlane 500, the V did not go as low, and the rear por- Other model changes included the dropping of the 2-Door
tion ran up to the rear quarter panel edge, following it to hardtop from the Custom 300 (formerly Customline) se-
the end of the new tailfin. The base line Custom utilized a ries and of the two Crown Victoria models from the Fair-
rear quarter panel trim piece starting at the B-pillar, cant- lane series. Station wagons were still considered a separate
1957 Ford 810
series by Ford, but are herein placed with the series to which was replaced by the renamed Del Rio wagon. The Park
each is most closely related. The one-year-only Park Lane Lane name would reappear in 1958 as a top line Mercury
station wagon was dropped and the Custom Ranch wagon series.

Custom 300 Fordor (4-Door) Sedan

Custom 2-Door Ranch Wagon Fairlane 2-Door Victoria Club Coupe

Thunderbird 2-Door Convertible

Fairlane 500 2-Door Sunliner Convertible Fairlane 500 4-Door Victoria Town Sedan with removable Hardtop

Model year production: 1,676,448, up 19.03% from 1956. indicates engine installation A for 223 CID 6-cylinder,
Domestic market share: 26.33% (1st place). B for 272 CID V8, C for 292 CID V8, D for 312
Base price range: $1,879 to $3,408. CID V8, 4-bbl., E for 312 CID V8, dual 4-bbl., and F
Ford average base price: $2,378, up 6.97%. for 312 CID V8 with Paxton supercharger. The second digit
Introduction date: October 1956. indicates model year (7 = 1957). Third digit indicates as-
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, sembly plant code from above. Fourth digit indicates the
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI body type as follows: Sunliner (C); Skyliner (W); Two-door
(F); Mahwah, NJ (E); Kansas City, MO (K); Long Beach, wagons (R); Country Sedan (X); Country Squire (Y); Fair-
CA (L); Louisville, KY (U); Memphis, TN (M); Norfolk, lane and Fairlane 500 Victoria Club and Town sedans (V);
VA (N); San Jose, CA (R); Somerville, MA (S); and Twin Fairlane and Fairlane 500 Club and Town sedans (T);
Cities (St. Paul), MN (P). Thunderbird (H); all Custom and Custom 300 models (G).
Serial number identification: Ten-digit number located on Remaining digits are sequential with beginning number of
left front door hinge pillar, and read as follows: First digit 100001 and ending number as shown in chart.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending No.
Atlanta, GA (A) 190887
Buffalo, NY (B) 180549
Chester, PA (C) 174076
Chicago, IL (G) 203529
Dallas, TX (D) 245491
Dearborn, MI (F)* 393687
Mahwah, NJ (E) 314602
Kansas City, MO (K) 180620
Long Beach, CA (L) 200815
Louisville, KY (U) 205598
Memphis, TN (M) 185303
Norfolk, VA (N) 175779
San Jose, CA (R) 218006
Somerville, MA (S) 148434
Twin Cities (St. Paul), MN (P) 192280
*All Thunderbirds were built at Dearborn, MI.
 811 1957 Ford

Powertrains
Compression Custom & Fairlane &
Engine Ratio Gross HP Transmission Custom 300 Fairlane 500* Thunderbird
223 CID Mileage Maker, 8.6:1 144 3-speed manual S S -
1-bbl., 6-cyl. Overdrive $108 $108 -
Ford-O-Matic Drive $180 $180 -
272 CID Ford, 8.6:1 190 3-speed manual $100 - -
2-bbl., V8 Overdrive $208 - -
Ford-O-Matic Drive $280 - -
292 CID Thunderbird, 9.1:1 212 3-speed manual - $100 S
4-bbl., V8 Overdrive - $208 -
Ford-O-Matic Drive - $280 -
312 CID Thunderbird Special, 9.7:1 245 3-speed manual $143 $143 -
4-bbl., V8 Overdrive $251 $251 $145
Ford-O-Matic Drive $323 $323 $212
312 CID Thunderbird Special, 9.7:1 270 3-speed manual - - $45
Dual 4-bbl., V8 Overdrive - - $188
Ford-O-Matic Drive - - $257
312 CID Thunderbird Special, 8.5:1 300 3-speed manual - - $439
Supercharged 4-bbl., V8 Overdrive - - $547
Ford-O-Matic Drive - - $719
*The Fairlane 500 Skyliner has the 292 CID V8 as standard equipment. Deduct $100 from optional equipment pricing.

Major Options Paint Colors

Custom Custom 300 Fairlane Fairlane 500 T-Bird Code
Magic Air heater and Raven Black A
defroster $85 $85 $85 $85 $85 Dresden Blue C*
SelectAire conditioner $ $ $ $ - Silver Mocha Metallic D*
Electric clock $15 $15 $15 S $15 Colonial White E
Radio $100 $100 $100 $100 $100 Starmist Blue F
I-rest tinted glass $ $ $ $ $25 Cumberland Green G*
Windshield washers $10 $10 $10 $10 $10 Gunmetal Gray Metallic H
Power windows - $ $ $ $70 Willow Green J
Power seat, 4-way - $60 $60 $60 $65 Silver Mocha Metallic K*
Master-Guide power Doeskin Tan L*
steering $69 $69 $69 $69 $69 Gunmetal Gray Metallic N
Swift Sure power brakes $38 $38 $38 $38 $38 Thunderbird Bronze Metallic Q
Rear fender skirts $ $ $ $ S Woodsmoke Gray T*
Full wheel covers $ $ $ S S Flame Red V
White sidewall tires $27 $27 $27 $27 $30 Springmist Green W*
Options common to most models. (= Not Available; S = Standard equipment) Items may be
standard equipment, optional at different pricing, or unavailable on certain models. This chart is
Thunderbird Dusk Rose
Inca Gold
X
Y
1
only a guide. Coral Sand
Berkshire Green
Z
Vffi
9
Sunset Coral Yffi 5
For the conventional two-tone codes, the first
letter indicates lower body color and second code
indicates upper body color. For, Style-Tone two-
7
tone codes, in general, the first letter indicates
roof and lower body color. Second code letter in-
dicates the middle body color. *Not available on
Thunderbird. Thunderbird exclusive color. ffi-
Carry-over 1956 Spring color.
1957 Ford 812

Custom
The revolution in the low-price field starts here!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 15.11%. Cars Wagon
Primary competition: Chevrolet One-Fifty, Plymouth Plaza, and Stude- Wheelbase 116.0" 116.0"
baker Scotsman. Length 201.7" 203.5"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Nylon and vinyl upholstery, black rubber Height 58.9" 59.9"
floor covering, horn button, drivers side sun visor, rubber front and Legroom front 44.3" 44.2"
rear window moldings, hood ornament, and 7.50 14 BSW tires. Legroom rear 41.8" NA
Ranch Wagon adds: Vinyl upholstery and linoleum cargo floor. Headroom front 34.9" 35.0"
Headroom rear 33.6" NA
Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 2-Door Business Sedan, 3-p. 70D $1,879 +7.49% 3141 6,888 -14.11%
Custom 2-Door (Tudor) Sedan, 6-p. 70A $1,991 +7.62% 3150 116,963 +9.34%
Custom 4-Door (Fordor) Sedan, 6-p. 73A $2,042 +7.76% 3193 68,924 +39.39%
(Custom) 2-Door Ranch Wagon, 6-p. 59A $2,301 +5.31% 3394 60,486 +25.11%
TOTALS Avg. price $2,053 +6.97% Production 253,261 +19.02%

Custom 300
Fine-car fun ... still at low budget prices!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 32.13%. Cars Wagon
Primary competition: Chevrolet One-Fifty, Plymouth Plaza, and Stude- Wheelbase 116.0" 116.0"
baker Champion. Length 201.7" 203.5"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Two-tone cloth and vinyl upholstery, auto- Height 58.9" 59.9"
matic interior courtesy lighting, black floor mats, half-circle horn ring, Legroom front 44.3" 44.2"
clock, stainless front, rear and side window surround moldings, full- Legroom rear 41.8" NA
length body side stainless trim, and 7.50 14 BSW tires. Station Headroom front 34.9" 35.0"
wagon adds: Vinyl upholstery and tan linoleum cargo floor. Headroom rear 33.6" NA
Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Custom 300 2-Door (Tudor) Sedan, 6-p. 70B $2,105 +8.56% 3163 160,360 -2.71%
Custom 300 4-Door (Fordor) Sedan, 6-p. 73B $2,157 +8.66% 3208 194,877 +14.17%
(Custom 300) 2-Door Del Rio Wagon, 6-p. 59B $2,397 +6.58% 3401 46,105 +8.95%
 813 1957 Ford
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
(Custom 300) 4-Door Country Sedan Station
Wagon, 6-p. 79D $2,451 +6.70% 3464 137,251 +60.76%
TOTALS Avg. price $2,278 +7.81% Production 538,593 +8.51%

Fairlane
Its longer, lower on the outside ... taller on the inside!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 11.83%. Cars Wagon
Primary competition: Chevrolet Two-Ten, Plymouth Savoy, Rambler Wheelbase 118.0" 116.0"
and Studebaker Commander. Length 207.7" 203.5"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Two-tone vinyl and vinyl pleated or nylon Height 57.5" 59.9"
and vinyl upholstery, automatic interior courtesy lighting, full floor Legroom front 43.2" 44.2"
color-coordinated carpeting, stainless front, rear and side window sur- Legroom rear 40.7" NA
round moldings, body side stainless trim, and 7.50 14 BSW tires. Headroom front 33.9" 35.0"
Country Sedan adds: Vinyl upholstery, removable rear seat, linoleum Headroom rear 33.6" NA
cargo floor, and 8.00 14 BSW tires. Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fairlane 2-Door Club Sedan, 6-p. 64A $2,235 +9.18% 3270 39,843 -72.07%
Fairlane 2-Door Victoria Hardtop Club
Coupe, 6-p. 63B $2,293 +4.51% 3305 44,127 -75.17%
Fairlane 4-Door Town Sedan, 6-p. 58A $2,286 +9.22% 3315 52,060 -76.85%
Fairlane 4-Door Victoria Hardtop, 6-p. 57B $2,357 +4.80% 3350 12,695 -60.47%
(Fairlane) 4-Door Country Sedan Station
Wagon, 9-p. 79C $2,556 +5.27% 3553 49,638 *
TOTALS Avg. price $2,345 +1.64% Production 198,363 -70.99%
*Difference cannot be calculated as production of 1956 8-passenger Country Sedans is included within the 6-passenger total.

Fairlane 500 1
Taking the measure of the higher-priced cars in every way but price! 9
5
Nameplate year of origin: 1957.
Current bodystyle lifespan: 1957 through 1958.
Measurements 7
Percentage of divisions sales volume: 39.66%. Cars Wagon
Primary competition: Chevrolet Bel Air, Plymouth Belvedere and Stude- Wheelbase 118.0" 116.0"
baker President. Length 207.7" 203.5"
Notable changes: All-new series. Replaces portions of 1956 Fairlane series. Width 78.2" 78.2"
Major standard equipment: Two-tone vinyl and vinyl pleated or nylon Height 57.5" 59.9"
and vinyl upholstery, automatic interior courtesy lighting, full floor Legroom front 43.2" 44.2"
color-coordinated carpeting, stainless front, rear and side window sur- Legroom rear 40.7" NA
round moldings, full length body side stainless trim, and 7.50 14 BSW Headroom front 33.9" 35.0"
tires. Sunliner and Skyliner add: Hydraulic power operated top. Country Headroom rear 33.6" NA
1957 Ford 814

Squire adds: Vinyl interior, linoleum cargo floor, simulated mahogany Measurements (cont.)
panels with fiberglass maple exterior wood trim, and 8.00 14 BSW
tires. Cars Wagon
Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fairlane 500 2-Door Club Sedan, 6-p. 64B $2,281 NEW 3285 93.753 NEW
Fairlane 500 2-Door Victoria Hardtop Club
Coupe, 6-p. 63A $2,339 NEW 3320 183,202 NEW
Fairlane 500 2-Door Sunliner Convertible, 6-p. 76B $2,505 NEW 3475 77,728 NEW
Fairlane 500 2-Door Skyliner Retractable
Hardtop, 6-p. 51A $2,942 NEW 3916 20,766 NEW
Fairlane 500 4-Door Town Sedan, 6-p. 58B $2,333 NEW 3330 193,162 NEW
Fairlane 500 4-Door Victoria Hardtop
Town Sedan, 6-p. 57A $2,404 NEW 3365 68,550 NEW
(Fairlane 500) 4-Door Country Squire
Station Wagon, 9-p. 79C $2,556 +5.96% 3553 27,690 +19.25%
TOTALS Avg. price $2,498 NEW Production 664,851 NEW

Thunderbird
The new Ford Thunderbird!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 102.0"
Percentage of divisions sales volume: 1.28%.
Length 181.4"
Primary competition: Chevrolet Corvette. Width 72.8"
Notable changes: Restyled front and rear. Height 51.6"
Major standard equipment: Two-tone pleated vinyl upholstery, bench Legroom front 44.9"
seat, door armrests, automatic interior courtesy lighting, rayon loop car- Legroom rear
peting, half-circle steering wheel horn ring, winged Thunderbird front Headroom front 33.6"
end emblem, stainless steel window surround moldings, dual horns, dual Headroom rear
exhaust, removable fiberglass hardtop, and 7.50 14 BSW tires. Cargo capacity (cu. ft.) 14.0
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Thunderbird 2-Door Convertible, 2-p. 40 $3,408 +8.16% 3145 21,380 +36.78%
TOTALS Avg. price $3,408 +8.16% Production 21,380 +36.78%
 815 1957 Hudson

HUDSON
Hudson for 1957. Powers up! Prices down!

The final model year for Hudson was announced on ican Motors. With a standard 4-barrel carburetor, the 255-
October 25, 1956. Several months later, the last Hudson horsepower engine would make the Rambler Rebel known
would roll from the assembly line. To their credit, Ameri- as a factory hot rod, but would go relatively unrecognized
can Motors did its best to keep separate identities for Hud- in Hudsons. Also this year, Flash-away Hydra-Matic was
son and Nash, but the overwhelming popularity of the available on all models, and included a parking position
Rambler showed the newly formed company that they that prior Hydra-Matic transmissions did not have.
needed to go in a different direction. For 1958, the Hud- Hudson interiors continued the V theme begun in
son and Nash names would disappear. 1956, and came in some of the automotive industrys most
Styling changes to the 57 Hornets were few. A V colorful combinations. New metallic-weave nylons were
chrome emblem was added to the grille. The fin on top of introduced, and leather upholstery continued to be avail-
the front fender was replaced with a V-shaped chrome able. Three Hudson models, including the Wasp name-
fender ornament. At the back end, the chrome trim atop plate, plus the seven Rambler models that were no longer
the rear quarter panel was replaced by added sheetmetal sold under the Hudson name, meant a big reduction in the
that gave the body a straight-line appearance from front to number of models offered for Hudsons final year. Only a
rear along the fender line. Vertically mounted, oval combi- Hudson Super 2-door Hollywood hardtop was added to the
nation taillamp and backup lamps were placed on the re- line.
vised quarter panel end. Note that the slogan above may appear misleading in
New bodyside trim was also introduced featuring a light of the data that follow below. Prices were in fact down
full-length trim piece that began at the headlight bezel and about 810 percent depending upon model, though, when
went down to form a V dip in front of the front wheel it is taken into consideration that the lower priced Ram-
opening. It then ran up and over the wheel opening and bler and Wasp series were no longer in the mix. Also, the
straight back to the bottom of the taillamp and backup Hornet series now had a standard, more powerful V8 en-
lamp bezel. Beginning at the same point, a second piece of gine, which was previously an optional item. This, com-
stainless trim ran straight back across the front fender and bined with other new features which were now standard
about two-thirds of the front door, then angled downward equipment, meant that consumers were truly getting more
to meet the lower molding. On Hornet Supers, the area in at a lower price. Unfortunately, the decision to go with the
between was painted body color, while on the Hornet Cus- Rambler as the lead car for the new American Motors Cor-
tom it was filled with silver anodized trim. poration meant the passing of a long revered nameplate. By
The big selling point for Hudsons final year was the model year end, the Hudson passed into history, with the
introduction of the 327 CID V8 engine designed by Amer- last Hudson Hornet being built on June 25, 1957.
1
9
5
7
Hornet Super 2-Door Hollywood Hardtop Hornet Super 4-Door Sedan

Hornet Custom interior

1957 Hudson 816

Model year production: 3,876 down 87.56% from 1956. Serial number identification: Six-digit code on plate located
Domestic market share: 0.05% (17th place). on right side of cowl under hood. First digit indicates as-
Base price range: $2,821 to $3,101. sembly plant code from above. Remaining digits are se-
Hudson average base price: $2,961, up 20.90%. quential serial numbers beginning with 10501, and ending
Introduction date: October 25, 1956. with 14376.
Assembly plants: Kenosha, WI (Y).

Powertrains
Compression
Engine Ratio Gross HP Transmission Hornet
327 CID Hornet, 4-bbl., OHV, V8 9.0:1 255 3-speed manual S
Overdrive $110
Flash-away Hydra-Matic $232

Major Options Paint Colors

Hornet Code
Weather-Eye heater and defroster $77 Classic Black P1
All Season air conditioning $415 Bermuda Green P67
Radio and antenna $98 Frost White P72
Air-liner reclining seats $11* Pacific Blue P82
Electric clock $18* Glacier Blue P84
Power windows $128 Lagoon Blue P85
Solex tinted glass $33 Plum Metallic P86
Power steering $99 Berkshire Green P87
Power brakes $40* Oregon Green P88
Full wheel covers $20* Avocado Metallic P89
White sidewall tires $40 Mardi Gras Red P90
*Standard on Custom models. Mojave Yellow P92
Sierra Peach P93
Options common to most models. Items may be Cinnamon Bronze Metallic P94
standard equipment, optional at different pricing,
or unavailable on certain body styles. This chart
Gotham Gray Metallic P95
is only a guide. Rebel Silver Gray Metallic P96
In two-tone combinations, first code is lower color
and second code is upper color. Example: P1-72 =
Frost White over Black. Three-tone combinations
available only on Custom models; first code is
lower color, second code is intermediate color, and
third code is upper color. Example: P88-67-72 =
Frost White over Bermuda Green over Oregon
Green.

Hornet
This is Hudson beauty: long and level inches lower!

Nameplate year of origin: 1951. Measurements

Current bodystyle lifespan: 1955 through 1957.
Wheelbase 121.3"
Percentage of divisions sales volume: 100%.
Length 209.3"
Primary competition: Buick Century, Chrysler Windsor, DeSoto Fire- Width 78.0"
dome, Mercury Montclair, Nash Ambassador, Oldsmobile Super 88, Height 60.4"
and Packard Clipper. Legroom front 42.5"
Notable changes: Trim and detail changes. Legroom rear 40.1"
Major standard equipment: Tri-tone nylon, cloth and vinyl interior Headroom front 36.4"
trim, reclining front seats, full carpeting, wind-up clock, stainless steel Headroom rear 35.3"
 817 1957 Imperial

window surrounds, stainless steel beltline molding, stainless steel full- Measurements (cont.)
length bodyside molding, rocker panel moldings, small hubcaps, and
Cargo capacity (cu. ft.) NA
8.00 14 BSW tires. Custom adds: Foam seat cushions, custom steer-
Fuel capacity (gals.) 20.0
ing wheel, electric clock, silver anodized bodyside trim, power brakes,
and full wheel covers.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Hornet Super 2-Door Hollywood Hardtop, 6-p. 35787-1 $2,911 NEW 3655 266 NEW
Hornet Super 4-Door Sedan, 6-p. 35785-1 $2,821 +1.69% 3631 1,103 NA*
Hornet Custom 2-Door Hollywood Hardtop, 6-p. 35787-2 $3,101 -1.24% 3693 483 NA*
Hornet Custom 4-Door Sedan, 6-p. 35785-2 $3,011 -0.40% 3678 1,256 NA*
TOTALS Avg. Price $2,961 +10.18% Production 3,108 -61.88%
*Hornet Super and Custom production kept by model number (body style), but not by sub-series; therefore comparison is not available.

IMPERIAL
Americas Most Distinguished Car.

With the total redesign of the entire Chrysler corpo- Other new styling features included a new mesh-type
rate line, the Imperial was suddenly leaps and bounds ahead grid pattern full-width grille. Front fenders overhung dual
of the competition in terms of styling and design. The re- headlamps, with chrome trim tracing the upper outline of
design also brought Imperial a body that was not shared both the hood and fenders. Single headlamps were avail-
with other Chrysler models, helping to visually break the able for buyers in states where the dual units were still il-
ties that had bound it so closely to the lower-priced legal. The front bumper was a single unit with a horizon-
Chrysler line. tal gap across it, which housed the combination parking
Imperial followed the corporate theme of longer, lower lamp and turn signal units located at each end. Bodysides
and wider, and Chrysler commonality was recognizable continued to be tastefully adorned, and rear quarter panels
through the windshield and front pillar areas, as well as the sprouted taller tailfins. The new design tailfin continued the
sweeping tailfins and lower body side trim. Sedan models round taillamp theme of the prior two seasons, but this
generally carried a version of the Chrysler roofline. How- time it was built into the upper trailing edge of the fender. 1
ever, Imperial hardtops had a distinctive roofline that dis-
tinguished them immediately from other cars, with the C-
An unusual option, new for 1957 and available on any Im-
perial model, was a horizontal simulated Continental tire 9
pillars wrapping over the top. Speaking of roofs, the Crown
Convertible was the first open Imperial model in nearly 20
mounting, stamped into the trunk lid and adding just an-
other note of distinction and exclusiveness to the car, as a
5
years. Beneath the new rooflines was found the first use of brochure read. A similar feature would appear on the 1959 7
curved side windows. This design allowed for wider inte- Plymouth Sport Fury, some 1960 Chrysler models, and the
riors and curved bodysides at the seat level, combined with 19601961 Valiant line.
a slimmer roofline, as the windows would curve in to meet Under the hood, the new Imperial gained a new 392
the roof as they were raised. By the mid1960s this would CID V8, replacing the former Hemi engine. Mated to the
become a standard feature on most cars. And of course, in- new engine was Chryslers new TorqueFlite automatic
side the cars were all-new with cleanly styled instrument transmission. The new combination finally gave the Impe-
panels and an array of new fabrics and patterns for seats and rial a powertrain comparable to those of its chief rivals,
door panels. Cadillac and Lincoln.
1957 Imperial 818
Other changes included the addition of two new se- LeBaron name on the front fender in lieu of the Imperial
ries, the Crown and LeBaron. The Crown was a step up nameplate. Finally, the Crown Imperial line now had a
from the base Imperial line, and basically featured more body custom designed and built in Turin, Italy, by Ghia.
lavishly styled interior trim. Crowns were recognizable from The styling was basically standard Imperial with the ex-
the outside only by the Crown emblem on the second i ception of the more formal roofline and doors that opened
in the Imperial nameplate. The LeBaron was essentially a into the roof. Also different was the 1958 style grille made
step down from the custom-built Crown Imperial 8-pas- up of four columns of horizontal bars. Color choices were
senger sedans. Available in 4-Door models only, the limited to black, blue, maroon or dark green. This change
LeBaron, which took its name from Chrysler sedans of the put the Crown Imperial into an exclusive custom-built
twenties and thirties, was meant to offer limousine type class.
features in a more traditional car. It was identified by the

Imperial 2-Door Southampton Hardtop

Imperial 4-Door Southampton Hardtop

Crown 2-Door Convertible LeBaron 4-Door Sedan

Model year production: 37,593, up 251.86% from 1956. Assembly plant: Detroit, MI.
Domestic market share: 0.60% (15th place). Serial number identification: Located on left front door
Base price range: $4,736 to $14,000. hinge pillar. All series: Seven or eight digit code, C571001
Imperial average base price: $6,158, up 0.98%. to C5736890.
Introduction date: October 30, 1956. Crown Imperial intro-
duced on January 2, 1957.

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
392 CID, 4-bbl., V8 9.25:1 325 TorqueFlite Automatic S

Major Options
Imperial Crown LeBaron Crown Imperial
Heater and defroster $78 $78 $78 S
Air-Temp air conditioning $567 $567 $567 $567
Solex tinted glass $50 $50 $50 $50
Music-Master radio $101 $101 $101 S
 819 1957 Imperial

Major Options (cont.)

Imperial Crown LeBaron Crown Imperial
Electric clock S S S S
Four-way power front seat S S S S
Power windows $120 S S S
Power steering S S S S
Power brakes (disc on
Crown Imperial) S S S S
Wire wheels $ $ $ $
White sidewall tires S S S S
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing,
or unavailable on certain body styles. This chart is only a guide.

Paint Colors
Code Code Code
Jet Black A Desert Beige L Cloud White X
Horizon Blue B Shell Pink M Crocus Yellow 261
Regatta Blue Metallic C Copper Brown Metallic N Blue Jade 262
Sovereign Blue Metallic D Gaugin Red P Copper Glow Metallic 263
Seafoam Aqua E Regimental Red R In two-tone combinations, first letter in-
Parade Green Metallic F Sunset Rose S dicates upper color and second letter indi-
Forest Green Metallic G Champagne Gold T cates lower color. If insert color used, it is
Mist Gray H Deep Ruby Metallic U the third letter. Examples: AB = A, upper
Gunmetal Gray Metallic J Saturn Blue V color; B, lower color. ABA = A, upper
color; B, lower color; A, insert color.
Charcoal Gray Metallic K Indian Turquoise W

Imperial
Car beyond compare ... Imperial.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 129.0"
Percentage of divisions sales volume: 48.06%.
Length 224.0"
Primary competition: Cadillac Series 62 and Lincoln Capri. Width 81.2"
Notable changes: Completely redesigned. Height 57.0"
Major standard equipment: Leather and broadcloth interior trim, 4-way Legroom front 45.7"
power front seat adjustment, front and rear seat center pull-down arm- Legroom rear 43.5"
rest, full floor carpeting, full wheel covers, and 9.50 14 WSW tires. Headroom front 35.1"
Headroom rear
Cargo capacity (cu. ft.)
34.4"
NA
1
Fuel capacity (gals.) 23.0 9
5
Models Available
Change from Shipping Model Year Change from
7
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 2-Door Southampton Hardtop, 6-p. IM1-1 $4,736 -7.03% 4640 4,885 +133.29%
Imperial 4-Door Sedan, 6-p. IM1-1 $4,838 +0.12% 4640 5,654 -17.11%
Imperial 4-Door Southampton Hardtop, 6-p. IM1-1 $4,838 -7.41% 4780 7,527 +387.82%
TOTALS Avg. Price $4,804 -4.88% Production 18,066 +72.75%
1957 Imperial 820

Crown
The triumphant new Imperial.
A car of exquisite beauty both inside and out.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 129.0"
Percentage of divisions sales volume: 44.82%.
Length 224.0"
Primary competition: Cadillac Series 62, and Lincoln Premier. Width 81.2"
Notable changes: All-new series. Height 57.0"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom front 45.7"
way power front seat adjustment, front and rear seat center pull-down Legroom rear 43.5"
armrest, full floor carpeting, power windows, safety accessory group, Headroom front 35.1"
full wheel covers, and 9.50 14 WSW tires. Headroom rear 34.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown 2-Door Southampton Hardtop, 6-p. IM1-2 $5,269 NEW 4755 4,199 NEW
Crown 2-Door Convertible, 6-p. IM1-2 $5,598 NEW 4830 1,167 NEW
Crown 4-Door Sedan, 6-p. IM1-2 $5,406 NEW 4740 3,642 NEW
Crown 4-Door Southampton Hardtop, 6-p. IM1-2 $5,406 NEW 4920 7,843 NEW
TOTALS Avg. Price $5,420 NEW Production 16,851 NEW

LeBaron
Finest expression of the Forward Look!

Nameplate year of origin: 1924 (as Chrysler sedan model designation); Measurements
1926 (as series).
Wheelbase 129.0"
Current bodystyle lifespan: 1957 through 1959.
Length 224.0"
Percentage of divisions sales volume: 7.02%. Width 81.2"
Primary competition: Cadillac Series 60 Special. Height 57.0"
Notable changes: All-new series. Legroom front 45.7"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom rear 43.5"
way power front seat adjustment, front and rear seat center pull-down Headroom front 35.1"
armrest, full floor carpeting, power windows, safety accessory group, Headroom rear 34.4"
custom accessory group, full wheel covers, and 9.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
LeBaron 4-Door Sedan, 6-p. IM1-4 $5,743 NEW 4765 1,729 NEW
LeBaron 4-Door Southampton Hardtop, 6-p. IM1-4 $5,743 NEW 4900 911 NEW
TOTALS Avg. Price $5,743 NEW Production 2,640 NEW
 821 1957 Lincoln

Crown Imperial
The most exclusive Imperial.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 149.5"
Percentage of divisions sales volume: 0.10%.
Length 244.5"
Primary competition: Cadillac Series Fleetwood 75. Width 81.0"
Notable changes: Completely redesigned. Height NA
Major standard equipment: Broadcloth interior trim, front and rear seat Legroom front 45.7"
center pull-down armrest, two rear compartment jump seats, full floor Legroom rear NA
carpeting, directional signals, heater and defroster, power windows, Headroom front 37.0"
safety accessory group, custom accessory group, full wheel covers, and Headroom rear NA
9.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Limousine, 8-p. NA $14,000 +80.95% 5960 36 -79.43%
TOTALS Avg. Price $14,000 +82.53% Production 36 -84.07%

LINCOLN
Unmistakably ... the finest in the fine car field!

Numerous styling changes and an increase in power line up onto the rear doorframe and into the roofline. The
highlighted the 1957 Lincoln line. With a new camshaft only means to distinguish the Capri and Premiere from the
and thus an increased compression ratio, horsepower was outside is the series script on the front fender.
now rated at 300. A limited-slip differential was introduced Canted tailfins created a new look at the rear end.
as an option, giving improved traction and control in all Large and rear-slanting, they came to a point and housed 1
types of driving conditions.
Front-end styling, while similar to the 1956, was en-
the taillamps, while a large, shelf-like bumper completed
the new rear styling. The overall design was very much like 9
hanced by what appeared to be stacked quad-headlamps.
Lincoln called it the Quadra-Lite grille. In reality, the
the fins created by Chrysler designers for their own new line
of 1957 models. A large array of colors, both inside and out,
5
lower lights were driving lights, but they gave Lincoln a was an expected feature during this period, and Lincoln 7
more modern appearance than some of its competition. obliged with its largest color selection to date. Basic styling
Body side trim was changed, now featuring a single full- inside was relatively unchanged.
length trim piece with a V-shaped dip just above the rear New to the Lincoln line for 1957 was the belated in-
bumper end as it wrapped around the rear quarter panel. troduction of a 4-door Landau hardtop. Appearing in
Within the V was a Lincoln star ornament. A secondary both the Capri and Premier series, the new Landau was
strip ran at a rearward angle from the main piece up to the visually quite pleasing, and to some journalists of the day,
middle of the rear side window. On the new 4-door hard- even better looking than the 2-door hardtop. A historical
top models, discussed later, this trim created a continuous note of interest is that the 1957 Lincoln Premier Convert-
1957 Lincoln 822
ible would be the last Lincoln convertible to pass through tinental Mark III, IV and V 2-door convertibles, and from
dealer showrooms that did not bear the Continental des- 1961 through 1967 the Lincoln Continental 4-door con-
ignation. From 1958 to 1960, there would be only the Con- vertibles.

Premiere 2-Door Convertible

Premiere 4-Door Phaeton Hardtop

Model year production: 41,123, down 18.28% from 1956. on right side front door pillar, and read as follows: First two
Domestic market share: 0.66% (14th place). digits indicate year (57 = 1957); third and fourth letters in-
Base price range: $4,649 to $5,381. dicate assembly plant from code above; the next four to five
Lincoln average base price: $5,051, up 13.35%. digits are sequential beginning with 5001 and ending with
Introduction date: October 1956. 46232. The last digit indicates series: L for Lincoln Divi-
Assembly plants: Wayne, MI (WA). sion.
Serial number identification: Nine to ten digit code located

Powertrains
Compression
Engine Ratio Gross HP Transmission All models
368 CID, 4-bbl., OHV V8 10.0:1 300 Turbo-Drive automatic S

Major Options
Capri Premiere
Heater and defroster $90 $90
Air conditioning $475 $475
Radio $100 $100
Travel-Tuner signal seeking radio $ $
Tinted glass $45 $45
Power windows $120 S
4-way power front seat $ S
Power steering S S
Power brakes $ S
Pushbutton lubrication $45 $45
Full wheel cover S S
Whitewall tires $50 $50
Options common to most models. (S = Standard equipment) Items may be standard equip-
ment, optional at different pricing, or unavailable on certain models. This chart is only a guide.

Paint Colors
Code Code
Presidential Black 01 Ivy Green Metallic 07
Gainsborough Blue Metallic 03 Willow Green Blue 09
Seascape Blue 04 Sand 10
Horizon Blue 05 Desert Buff 11
Starmist White 06 Huntsman Red 12
 823 1957 Lincoln
Code Code
Saturn Gold 13 Presidential Black over Willow Green Blue 74
Taos Turquoise 14 Presidential Black over Saturn Gold 75
Dubonnet Metallic 15 Saturn Gold over Presidential Black 76
Cinnamon Metallic 16 Starmist White over Saturn Gold 77
Bermuda Coral 17 Saturn Gold over Starmist White 78
Flamingo 18 Starmist White over Presidential Black 79
Oxford Gray Metallic 21 Presidential Black over Starmist White 80
Vermont Green Metallic 22 Presidential Black over Huntsman Red 81
Horizon Blue over Gainsborough Blue Metallic 38 Huntsman Red over Presidential Black 82
Gainsborough Blue Metallic over Horizon Blue 39 Oxford Gray Metallic over Huntsman Red 83
Seascape Blue over Gainsborough Blue Metallic 40 Sand over Huntsman Red 84
Gainsborough Blue Metallic over Seascape Blue 41 Starmist White over Huntsman Red 85
Starmist White over Gainsborough Blue Metallic 42 Huntsman Red over Starmist White 86
Gainsborough Blue Metallic over Starmist White 43 Presidential Black over Taos Turquoise 87
Horizon Blue over Seascape Blue 44 Taos Turquoise over Presidential Black 88
Seascape Blue over Horizon Blue 45 Starmist White over Taos Turquoise 89
Starmist White over Seascape Blue 46 Taos Turquoise over Starmist White 90
Seascape Blue over Starmist White 47 Presidential Black over Dubonnet Metallic 91
Starmist White over Horizon Blue 48 Starmist White over Dubonnet Metallic 92
Sand over Gainsborough Blue Metallic 49 Dubonnet Metallic over Starmist White 93
Presidential Black over Horizon Blue 50 Sand over Dubonnet Metallic 94
Starmist White over Sand 51 Presidential Black over Cinnamon Metallic 95
Sand over Starmist White 52 Sand over Cinnamon Metallic 96
Presidential Black over Sand 53 Cinnamon Metallic over Sand 97
Sand over Presidential Black 54 Starmist White over Cinnamon Metallic 98
Sand over Desert Buff 55 Cinnamon Metallic over Starmist White 99
Desert Buff over Sand 56 Presidential Black over Bermuda Coral 100
Starmist White over Desert Buff 57 Bermuda Coral over Presidential Black 101
Desert Buff over Starmist White 58 Starmist White over Bermuda Coral 102
Presidential Black over Desert Buff 59 Bermuda Coral over Starmist White 103
Willow Green Blue over Ivy Green Metallic 60 Presidential Black over Flamingo 104
Ivy Green Metallic over Willow Green Blue 61 Flamingo over Presidential Black 105
Vermont Green Metallic over Ivy Green Metallic 62 Starmist White over Flamingo 106
Ivy Green Metallic over Vermont Green Metallic 63 Flamingo over Starmist White 107
Starmist White over Ivy Green Metallic 64 Oxford Gray Metallic over Flamingo 108
Ivy Green Metallic over Starmist White 65 Flamingo over Oxford Gray Metallic 109
Willow Green Blue over Vermont Green Metallic 66 Dubonnet Metallic over Flamingo 110
Vermont Green Metallic over Willow Green Blue 67 Flamingo over Dubonnet Metallic 111
Starmist White over Willow Green Blue 70 Starmist White over Oxford Gray Metallic 136
Willow Green Blue over Starmist White 71 Oxford Gray Metallic over Starmist White 137
Sand over Ivy Green Metallic 72 Starmist White over Vermont Green Metallic 146
Sand over Vermont Green Metallic 73 Vermont Green Metallic over Starmist White 147

Capri 1
Theres just no end to the distinctive newness
of this long, low, lovely Lincoln!
9
5
Measurements
Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan
coupe).
Wheelbase 126.0"
7
Current bodystyle lifespan: 1956 through 1957.
Length 224.6"
Percentage of divisions sales volume: 14.35%. Width 80.3"
Primary competition: Cadillac Series 62 and Imperial. Height 60.0"
Notable changes: Restyled with minor trim and detail changes. Legroom front 44.8"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Legroom rear 42.5"
ter armrest, full floor carpeting, chrome window surround moldings, Headroom front 35.4"
full-length bodyside stainless steel molding, power steering, full wheel Headroom rear 34.1"
covers, and 8.00 15 BSW tires. Cargo capacity (cu. ft.) 25.8
Fuel capacity (gals.) 20.0
1957 Mercury 824

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Sport Coupe, 6-p. 60A $4,649 +12.87% 4373 2,973 -31.73%
Capri 4-Door Sedan, 6-p. 58A $4,794 +13.82% 4349 1,476 -66.73%
Capri 4-Door Landau Hardtop Sedan, 6-p. 57A $4,794 NEW 4538 1,451 NEW
TOTALS Avg. price $4,746 +13.93% Production 5,900 -32.89%

Premiere
No other car is so Lincoln long ... Lincoln low ... and Lincoln lovely!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1956 through 1957.
Wheelbase 126.0"
Percentage of divisions sales volume: 85.65%.
Length 224.6"
Primary competition: Cadillac Series 62 and Imperial Crown. Width 80.3"
Notable changes: Restyled with minor trim and detail changes. Height 60.0"
Major standard equipment: Cloth and leather upholstery, rear seat cen- Legroom front 44.8"
ter armrest, full floor carpeting, 4-way power seat, power windows, Legroom rear 42.5"
chrome window surround moldings, full-length bodyside stainless steel Headroom front 35.4"
molding, power steering, power brakes, full wheel covers, and 8.00 Headroom rear 34.1"
15 BSW tires. Convertible adds: Leather upholstery, power top, and Cargo capacity (cu. ft.) 25.8
8.20 15 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Premiere 2-Door Hardtop Coupe, 6-p. 60B $5,149 +11.91% 4451 15,185 -22.60%
Premiere 2-Door Convertible, 6-p. 76B $5,381 +13.36% 4676 3,676 +50.22%
Premiere 4-Door Sedan, 6-p. 58B $5,294 +15.06% 4527 5,139 -73.60%
Premiere 4-Door Landau Hardtop Sedan, 6-p. 57B $5,294 NEW 4538 11,223 NEW
TOTALS Avg. price $5,280 +13.55% Production 35,223 -15.19%

MERCURY
Straight out of tomorrow ... 1957 Mercury!

In its eighteenth year of selling cars, Mercury finally duced what would become known as the most gadget-laden
received its own unique line of cars, sharing only its base cars produced during the 1950s, especially in the form of
V8 engine, transmission and assorted minor pieces with the new Turnpike Cruiser.
other Ford models. Of course this would be a short-lived Under the hood, the base Monterey and all station
situation, as the upcoming Edsel Corsair and Citation wagons were sharing the Mercury Safety-Surge engine
would share the body for 1958, but for now Mercury took with Ford. But the rest of the line received a larger new
the opportunity and ran with it. In the process they pro- Turnpike Cruiser 290 horsepower engine as standard
 825 1957 Mercury
equipment. This 368 CID engine was first seen in the 1956 muter with the Monterey, the Voyager with the Montclair,
Lincoln line and was shared with Mercury this season. A and the Colony Park with the Turnpike Cruiser. Techni-
dual four-barrel carbureted, high-performance engine was cally, the Colony Park was little more than a Voyager with
again offered, this year with the M-335 designation, due wood exterior trim, but from 1957 until its demise in 1991,
to its 335 horsepower rating. Mercurys automatic trans- it was the top-of-the-line Mercury station wagon. All six
mission, Merc-O-Matic, now featured Keyboard con- models were distinguished in that they were of a hardtop
trol. It was a mechanical, pushbutton gear selector, simi- design, meaning that there was no B-pillar, even on the
lar to what Chrysler was using, but it also featured a two-door station wagons. This was a unique Mercury de-
pushbutton to start the engine, and a push/pull control for sign, not shared with any other Ford product. The two-
setting the parking brake and locking the transmission in door, in particular, was different than even the Chevrolet
gear. Nomad, and Pontiac Safari, both of which were hardtop-
From the outside, this was definitely unlike any Mer- style cars with frameless door windows, but had a B-pillar
cury ever produced. A more traditional bumper and grille adjacent to the door and a C-pillar incorporated as a way
returned, but the design of each was rather unusual. The to have a sliding window for the rear seat passengers. With
grille was of a concave vertical bar design, split into three front and rear seat windows not separated by a B-pillar,
sections. The bumper was a multi-piece affair consisting of Mercury had created a true hardtop design. Chrysler, GM
two large oval pods set on each end of the main lower and American Motors would all have 4-Door hardtop sta-
bumper, with a large M ornament set between the pods. tion wagons at some point during the fifties and early six-
The name Mercury was spelled out in block letters on the ties.
front of the hood, and a new round hood ornament sat Interior styling was all-new, with the expected color
atop the hood. New Quadri-Beam headlamps, two on and fabric upgrades. Shared with all Mercurys was a flat-
each side, were standard on the Turnpike Cruiser except in topped steering wheel, designed to improve visibility. On
the states of South Dakota and Tennessee, where they were cars with automatic transmission, the pushbutton keyboard
still illegal. Other models came standard with single head- was mounted low on the left side of the dashboard. The op-
lamps, but the Quadri-Beam units were available. It is es- tional power seat adjuster dial with memory feature, known
timated that about one-third of all 57 Mercurys came with as the Seat-O-Matic, was mounted atop the instrument
the dual headlamp option. panel to the right of the clock. The instrument cluster had
Other exterior styling features could be found at the rubber safety surrounds on the optional tachometer and
rear quarter panels and the rear end. The upper rear fender clock, which were mounted at opposite ends of the hori-
edge had a concave section that began just behind the front zontal speedometer. On the Turnpike Cruiser the clock was
door, forming a projectile design. It ended as it met the tail- actually a combination clock and Average-Speed Com-
lamp, which wrapped around the back edge and turned puter that reported the average speed at any point on a trip.
downward, ending at a point that contained the backup In addition to features mentioned above, the Turnpike
lamp and a small round, red reflector. The rear bumper re- Cruiser had all available power equipment as standard. Add
peated the oval pod theme with inset grid work, mimick- to these such features as the Multi-Luber automatic chas-
ing the front bumper, with the license tag mounting be- sis lubrication system, and it becomes clear why the 57
tween the pods. Mercury is the king of gadgets.
The greenhouse area was fairly basic with wraparound A Mercury Turnpike Cruiser convertible was selected
windshields and rear window treatments. There were some as the official pace car for the 1957 running of the Indi-
unique features, however. The Turnpike Cruiser hardtops anapolis 500 mile race. This marked the second time in 1
used a unique windshield that wrapped upward also to give Mercurys short history to be selected for this honor. Also
better vision. This upper area was capped at each end with interesting to note is that Monterey and Montclair hardtop 9
supplementary roof-level air intakes, with faux antennas
projecting from the center, and each operated by its own
models for 1957 were designated as Phaetons, a peculiar
name choice as it refers to open cars of the 1920s and 1930s,
5
interior control. These intakes were part of the Breeze- when Mercury was not even in existence. 7
way ventilation system that included a power-operated In an apparent move to make way for the upcoming
rear window section, which lowered into the rear deck com- Edsel in the Ford Motor Company lineup, the low priced
partment. This feature would become a staple of the Mer- Medalist and Custom series were discontinued in the Mer-
cury line for the next 10 years, and would be used from 1958 cury line, leaving the Monterey as the entry level Mercury.
through 1960 on some Lincolns. Along with the new top-of-the-line Turnpike Cruiser se-
As was popular in this period, Mercury station wag- ries, this contributed to a 23 percent average price increase
ons were treated as their own series. They are referenced for the Mercury line, putting the division squarely into the
herein with the series they were aligned with the Com- middle and upper ranges of the medium-price field.
1957 Mercury 826

Commuter 2-Door Station Wagon

Montclair 4-Door Phaeton Hardtop
Monterey 4-Door Phaeton Hardtop

Turnpike Cruiser 2-Door Convertible, Turnpike Cruiser 4-Door Hardtop Voyager 4-Door Station Wagon
Indianapolis 500 Pace Car

Model year production: 286,163, down 12.74% from 1956. Serial number identification: Ten to eleven-digit number lo-
Domestic market share: 4.57% (7th place). cated on left front door pillar, and read as follows: The first
Base price range: $2,576 to $4,103. two digits indicate model year (57 = 1957). Third and
Mercury average base price: $3,231, up 23.63%. fourth digits indicate assembly plant code from above. The
Introduction date: November 1956. next digits are sequential with beginning number of 10001
Assembly plants: Los Angeles, CA (LA); Metuchen, NJ and ending number as follows in the chart below. The last
(ME); St. Louis, MO (SL); and Wayne, MI (WA). digit is M for Mercury.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending No.
Los Angeles, CA (LA) 50954
Metuchen, NJ (ME) 85895
St. Louis, MO (SL) 98451
Wayne, MI (WA) 90490

Powertrains
Compression Monterey &
Engine Ratio Gross HP Transmission all wagons Montclair Turnpike Cruiser
312 CID Safety-Surge, 9.75:1 255 3-speed manual S - -
4-bbl., OHV V8 Touch-O-Matic Overdrive $129 - -
Merc-O-Matic Drive $226 S -
368 CID Turnpike Cruiser, 9.75:1 290 Merc-O-Matic Drive $ $ S
4-bbl., OHV V8
368 CID Turnpike Cruiser M-335, 9.75:1 335 Merc-O-Matic Drive $ - -
Dual 4-bbl., OHV V8*
*Not available on station wagons.
 827 1957 Mercury

Major Options Paint Colors

Monterey & Montclair & Colony Turnpike Code
Commuter Voyager Park Cruiser Tuxedo Black 01
Heater and defroster $95 $95 $95 S Tyrolian Blue 05A
Air conditioning $430 $430 $430 $430 Classic White 06
Radio $95 $95 $95 - Tahitian Green Blue 09
Signal seeking radio $ $ $ S Moonmist Yellow 13
Tinted glass $35 $35 $35 S Spring Valley Green 18A
4-way power front seat $70 $70 $70 - Regency Gray Metallic 21
Seat-O-Matic power front Sherwood Green Metallic 22
seat with memory $100 $100 $100 S Pacific Blue Metallic 23
Power windows $108 $108 $108 S Nantucket Blue 24
Padded instrument panel $23 $23 $23 S Fiesta Red 25
Power steering $86 $86 $86 S Brazilian Bronze Metallic 26
Power brakes $40 $40 $40 S Pastel Peach 27
Dream-Car spare tire Desert Tan 28
carrier (Continental kit) $ $ $ $ Persimmon 29
Multi-Luber automatic Rosewood 30
lubrication system $43 $43 $43 S Lexington Green 31
Full wheel covers $ S S S Sunset Orchid 32
Whitewall tires $38 $38 $38 $38 Sunglitter (Indianapolis 500 Pace
Car only) 2000
Options common to most models. (= Not Available; S = Standard equipment) Items may
be standard equipment, optional at different pricing, or unavailable on certain models. This Thirty-one two-tone combinations and 28 Flo-
chart is only a guide. tone combinations available at extra cost.

Monterey
Straight out of tomorrow with dream-car design!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 62.96%.
Length 211.1"
Primary competition: Buick Special, Dodge Custom Royal, Hudson Width 79.1"
Hornet, Nash Ambassador, Oldsmobile 88, Pontiac Super Chief, and Height 56.5"
Studebaker President. Legroom front 44.2"
Notable changes: Completely redesigned. Legroom rear 43.4"
Major standard equipment: Cloth and vinyl upholstery, carpeting, elec- Headroom front 39.1"
tric clock, horn ring, chrome window surround moldings, full length Headroom rear 38.6"
body side stainless trim, wheel opening and rocker panel molding Cargo capacity (cu. ft.) 31.0*
trim, rear quarter panel trim on tailfin, and 8.00 14 BSW tires. Con- Fuel capacity (gals.) 20.0
vertible adds: Vinyl upholstery and power top. Commuter station *NA for station wagon.
wagon adds: Vinyl upholstery and 8.50 14 BSW tires. 1
Models Available 9
Change from Shipping Model Year Change from 5
Monterey 2-Door Sedan, 6-p.
Style No. Base FADP
64A $2,576
LY
NEW
Wt. (lbs.) Production
3875
LY
33,982 NEW
7
Monterey 2-Door Phaeton Hardtop Coupe, 6-p. 63A $2,693 +2.40% 3870 42,199 -1.55%
Monterey 2-Door Convertible, 6-p. 76A $3,005 NEW 4035 5,033 NEW
Monterey 4-Door Sedan, 6-p. 58A $2,645 +3.52% 3890 53,839 +101.38%
Monterey 4-Door Phaeton Hardtop Sedan, 6-p. 57A $2,763 +2.33% 3915 22,475 +109.54%
Commuter 2-Door Station Wagon, 6-p. 56A $2,903 NEW 4115 4,885 NEW
Commuter 4-Door Station Wagon, 6-p. 77A $2,973 NEW 4195 11,990 NEW
Commuter 4-Door Station Wagon, 9-p. 77C $3,070 +3.12%* 4240 5,752 -56.69%*
TOTALS Avg. price $2,829 +4.65% Production 180,155 +70.98%
*Comparisons made to 1956 Monterey 4-Door, 8-passenger station wagon.
1957 Mercury 828

Montclair
Vaults you into the realm of supreme driving ease and comfort!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 28.57%.
Length 211.1"
Primary competition: Buick Century, Chrysler Windsor, DeSoto Fire- Width 79.1"
dome, Dodge D-500, Nash Ambassador, Oldsmobile Super 88, and Height 56.5"
Packard Clipper. Legroom front 44.2"
Notable changes: Completely redesigned. Legroom rear 43.4"
Major standard equipment: Nylon and vinyl upholstery, carpeting, Headroom front 39.1"
electric clock, horn ring, chrome window surround moldings, full Headroom rear 38.6"
length bodyside stainless trim, wheel opening and rocker panel mold- Cargo capacity (cu. ft.) 31.0*
ing, rear quarter panel trim on tailfin, and 8.00 14 BSW tires. Con- Fuel capacity (gals.) 20.0
vertible adds: Vinyl upholstery, power top, and 8.50 14 BSW tires. *NA for station wagon.
Voyager station wagon adds: Vinyl upholstery, rear side vent window,
and 8.50 14 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Montclair 2-Door Phaeton Hardtop Coupe, 6-p. 63B $3,236 +17.03% 3900 30,111 -40.45%
Montclair 2-Door Convertible, 6-p. 76B $3,430 +18.28% 4010 4,248 -45.27%
Montclair 4-Door Sedan, 6-p. 58B $3,188 +14.43% 3905 19,836 +106.26%
Montclair 4-Door Phaeton Hardtop Sedan, 6-p. 57B $3,317 +17.00% 3925 21,567 -8.20%
Voyager 2-Door Station Wagon, 6-p. 56B $3,403 NEW 4240 2,283 NEW
Voyager 4-Door Station Wagon, 9-p. 77D $3,570 NEW 4240 3,716 NEW
TOTALS Avg. price $3,357 +18.99% Production 81,761 -10.58%

Turnpike Cruiser
The most advanced car you can buy at any price!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 8.47%.
Length 211.1"
Primary competition: Buick Roadmaster and Oldsmobile 98. Width 79.1"
Notable changes: All new series. Height 56.5"
Major standard equipment: Cloth and leather upholstery, carpeting, Legroom front 44.2"
combination clock and trip odometer, Monitor Control Panel in- Legroom rear 43.4"
strument panel, Seat-O-Matic power memory seat, power windows, Headroom front 39.1"
power retractable rear window (hardtops only), chrome window sur- Headroom rear 38.6"
round moldings, full length bodyside stainless trim, wheel opening and Cargo capacity (cu. ft.) 31.0*
rocker panel molding, rear quarter panel gold anodized trim on tailfin, Fuel capacity (gals.) 20.0
power steering, power brakes, and 8.00 14 BSW tires. Convertible *NA for station wagon.
adds: Power top and 8.50 14 BSW tires. Colony Park station wagon
standard equipment includes: Vinyl upholstery, carpeting, electric
clock, horn ring, chrome window surround moldings, rear side vent
window, mahogany grain vinyl body side trim with plastic maple trim
panels, wheel opening and rocker panel molding, rear quarter panel
trim on tailfin, and 8.50 14 BSW tires.
 829 1957 Nash

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Turnpike Cruiser 2-Door Hardtop, 6-p. 65A $3,758 NEW 4005 7,291 NEW
Turnpike Cruiser 2-Door Convertible, 6-p. 76S $4,103 NEW 4100 1,265 NEW
Turnpike Cruiser 4-Door Hardtop, 6-p. 75A $3,849 NEW 4015 8,305 NEW
Colony Park 4-Door Station Wagon, 9-p. 77B $3,677 NEW 4240 7,386 NEW
TOTALS Avg. price $3,847 NEW Production 24,247 NEW

NASH
The Worlds Newest, Finest Travel Cars!

While this was the last year for the Nash nameplate place them in a stacked configuration in the front fender
and Nash division of AMC, it was far from the end for the ends, a design that would be popularized by Pontiac in the
Rambler nameplate. By September of 1957, both Nash and mid-sixties. With the headlamps moved to their new loca-
Hudson divisions would be retired, after many years as two tion, parking lamps and turn signals were moved to the
of Americas more successful independent manufacturers. tops of the fenders in a new fender ornament. The grille it-
But where the Nash left off, the Rambler nameplate would self was now larger and in a grid pattern with a large V
rise again to become the newest division of American Mo- emblem placed below the Nash crest. Sitting atop the hood
tors Corporation, a position it once held in the early years was a new hood ornament in a twin bullet design, with the
of the century as a successor to the Jeffery automobile, the ends encircled in a single oval band.
forerunner of the Nash car company. For the first time in nearly ten years, the Ambassador
For the 1957 Rambler, larger parking lamps and bezels had a full front wheel-opening cutout, which gave the car a
and revised front fender bodyside moldings highlighted the more modern appearance. Bodyside trim on the Ambassador
visual changes. Also, revised body side trim was introduced, retained the upper molding used on last years models only
with the Supers and Customs both using a straight full- on the Custom sub-series. For 1957, all series carried a vari-
length molding at door handle height, and the Custom ation of last years Z or lightning bolt-shaped configura-
adding the same lower molding with a V dip as in 1956. tion, but it was now enlarged and moved lower on the body-
The up and over, Fashion Arch trim was no longer used. side, such that the bottom portion ended at the rear bumper.
But the big news could be found under the hood, where The Ambassador also received the new 327 CID V8 engine
the 250 CID V8, introduced last year on the Ambassador used in the Rambler Rebel as its standard powerplant and
Special, was now available, and even standard equipment on added a new version of GMs Hydra-Matic automatic trans- 1
several new models. To push the envelope even farther, the
compact Rambler, now nearly a mid-sized car, was given a
mission that AMC called the Flashaway Hydra-Matic. Few
changes were made to the interiors, although a padded in- 9
powerful new 327 CID V8 for a new hot rod named Rebel.
The relatively light, 3,350 pound car, with 255 horsepower
strument panel was now standard equipment on all models.
After 55 years in business, the Rambler would return to
5
under the hood, was one of the fastest 4-door cars on the venture once again on its own under the AMC banner from 7
road, and the fastest Nash or Rambler ever. 1958 through 1969, and continue the companys long stand-
With sales of the other Nash models having fallen in ing tradition of quality, economical, and well-equipped au-
recent years, the Statesman series was dropped, leaving the tomobiles. The Ambassador nameplate would also continue
Ambassador as the sole remaining large Nash. However, through the 1974 model year, at first being marketed as a sep-
that didnt mean that there were not any changes made. arate sub-division of cars being available at American Mo-
Making the biggest impact was the introduction of dual tors/Rambler dealers, then integrated under the American
headlights. Not only was the Ambassador one of the first Motors banner in 1966. The ongoing Ambassador series will
cars to use them, but Nash would be the first company to be listed under the new 1958 Rambler division herein.
1957 Nash 830

Ambassador Super 2-Door Ambassador Super 4-Door Sedan

Country Club Hardtop

Ambassador Custom 2-Door

County Club Hardtop interior

Rambler Custom Rebel 4-Door

Rambler Custom 4-Door Sedan Country Club Hardtop

Model year production: 90,732, up 32.94% from 1956. Assembly plants: Kenosha, WI.
Domestic market share: 1.45% (12th place). Serial number identification: Five to seven-digit code on
Base price range: $1,961 to $3,101. plate located on right side of cowl under hood. First digit
Nash average base price: $2,553, up 2.40%. indicates series code from chart below. Remaining digits are
Introduction date: October 1956. Last Nash Ambassador sequential serial numbers as follow in chart below.
built June 25, 1957.

Serial Numbers by Series

Series Code Beginning Ending
Rambler Six D 341001 408605
Rambler 250 CID V8 A 1001 15430
Rambler 327 CID V8 F 1001 2500
Ambassador V8 V 16501 26690

Powertrains
Compression Rambler Rambler Rambler
Engine Ratio Gross HP Transmission (5710 models) (5720 models) Rebel Ambassador
195.6 CID Typhoon, 8.25:1 125 3-speed manual S - - -
1-bbl., OHV, 6-cyl. Overdrive $108 - - -
Dual-Range Hydra-Matic $188 - - -
195.6 CID Typhoon, 8.25:1 135 3-speed manual $25 - - -
2-bbl., OHV, 6-cyl. Overdrive $133 - - -
Dual-Range Hydra-Matic $213 - - -
250 CID, 2-bbl., 8.0:1 190 3-speed manual - S - -
OHV, V8 Overdrive - $108 - -
Dual-Range Hydra-Matic - $232 - -
327 CID Rebel, 9.1:1 255 3-speed manual - - S S
4-bbl., OHV, V8 Overdrive - - $110 $110
Flashaway Hydra-Matic - - $232 $232
 831 1957 Nash

Major Options Paint Colors

Rambler Ambassador Code
Weather-Eye heater and Classic Black P1
defroster $74 $74 Bermuda Green P67
All Season air conditioning $345 $345 Frost White P72
Radio and antenna $76 $76 Pacific Blue P82
Air-liner reclining seats $11 $11* Glacier Blue P84
Twin bed seat mattress $15 $15 Lagoon Blue P85
Electric clock $17 $17* Plum Metallic P86
Power windows - $ Berkshire Green P87
Solex tinted glass $19 $19 Oregon Green P88
Power steering $59 $99 Avocado Metallic P89
Power brakes $* $* Mardi Gras Red P90
Full wheel covers $17* $17* Mojave Yellow P92
White sidewall tires $ $ Sierra Peach P93
*Standard on Custom models. Cinnamon Bronze Metallic P94
Gotham Gray Metallic P95
Options common to most models. (= Not Available) Rebel Silver Gray Metallic P96
Items may be standard equipment, optional at different
pricing, or unavailable on certain body styles. This chart is
Dinoc wood grain (intermediate color for Wagons only) D
only a guide. In two-tone combinations, first code is lower color and second code is upper color.
Example: P1-72 = Frost White over Black. In three-tone combinations, first code
is lower color, second code is intermediate color, and third code is upper color. Ex-
ample: P88-67-72 = Frost White over Bermuda Green over Oregon Green.

Rambler
Presenting the New 1957 Rambler!
Smartest Style! Lowest Cost! Highest Resale!

Nameplate year of origin: 1950. Measurements

Current bodystyle lifespan: 1956 through 1957 (restyled and made a sep-
arate division of AMC in 1958, with body continued through 1962). 4-Doors Wagons
Percentage of divisions sales volume: 96.14%. Wheelbase 108.0" 108.0"
Primary competition: Chevrolet Two-Ten, Ford Fairlane, Plymouth Length 191.1"* 191.1"
Savoy, and Studebaker Commander. Width 71.3" 71.3"
Notable changes: Trim and detail changes. Height 58.0" 58.6"
Major standard equipment: Cloth interior trim, rubber floor covering Legroom front 42.6" 42.6"
with front carpeted inserts, rubber front window surround, and 6.40 Legroom rear 42.0" 42.0"
15 BSW tires. Super adds: Cloth and vinyl interior trim, stainless steel Headroom front 36.0" 36.0"
window surrounds, and stainless steel one-piece full-length bodyside Headroom rear 35.0" 35.5"
molding. Custom adds: Nylon and vinyl upholstery with foam cushions, Cargo capacity (cu. ft.) 22.5 80.0
dome and courtesy lights, Continental rear tire mount and cover (except
station wagon), stainless steel two-piece full-length bodyside molding,
Fuel capacity (gals.) 20.0
*Add 7.5" to length for Custom models.
20.0 1
power brakes, and full wheel covers. Cross Country station wagon adds:
Rooftop luggage rack.
9
5
Models Available 7
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler DeLuxe 4-Door Sedan, 6-p. 5715 $1,961 +7.22% 2911 9,402 NA*
Rambler Super 4-Door Sedan, 6-p. 5715-1 $2,123 +9.49% 2914 19,875 NA*
Rambler Super 4-Door Hardtop, 6-p. 5719-1 $2,208 NEW 2936 612 NEW
Rambler Super 4-Door Cross Country Station
Wagon, 6-p. 5718-1 $2,410 +7.93% 3042 16,619 NA*
Rambler Custom 4-Door Sedan, 6-p. 5715-2 $2,213 +7.48% 2938 13,719 NA*
1957 Nash 832
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Rambler Custom 4-Door Hardtop, 6-p. 5729-2 $2,428 +9.17% 3269 485 NA*
Rambler Custom 4-Door Cross Country Station
Wagon, 6-p. 5718-2 $2,500 +7.34% 3076 22,305 NA*
Rambler Custom 4-Door Hardtop Cross Country
Station Wagon, 6-p. 5723-2 $2,715 +8.86% 3409 2,715 NA*
Rambler Custom Rebel 4-Door Hardtop, 6-p. 5739-2 $2,786 NEW 3353 1,500 NEW
TOTALS Avg. Price $2,372 +9.89% Production 87,232 +89.32%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible. The final 1 in the model number becomes
2 when equipped with a V8 engine.

Ambassador
Power Up. Price Down. In the Biggest of the Big V8s!

Nameplate year of origin: 1933. Measurements

Current bodystyle lifespan: 1952 through 1957.
Percentage of divisions sales volume: 3.86%. Ambassador
Primary competition: Buick Special, Chrysler Windsor, DeSoto Wheelbase 121.3"
Firesweep, Hudson Hornet, Mercury Montclair, Oldsmobile Super 88, Length 209.3"*
and Packard Clipper. Width 78.0"
Notable changes: Restyled front end; trim and detail changes. Height 62.3"
Major standard equipment: Cloth and vinyl upholstery, carpeting, Legroom front 42.5"
wind-up clock, stainless steel window surrounds, stainless steel two- Legroom rear 40.1"
piece full-length bodyside molding, full wheel covers, and 8.00 14 Headroom front 37.5"
BSW tires. Custom adds: Cloth two-tone upholstery, foam seat cush- Headroom rear 36.0"
ions, custom steering wheel, electric clock, and Continental rear tire Cargo capacity (cu. ft.) NA
mount and cover. Fuel capacity (gals.) 20.0
*Add 10" for Custom models.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Ambassador Super 2-Door Country Club
Hardtop, 5-p. 5787-1 $2,911 NEW 3655 500* NEW*
Ambassador Super 4-Door Sedan, 6-p. 5785-1 $2,821 +4.91% 3639 3,000* NA*
Ambassador Custom 2-Door Country Club
Hardtop, 5-p. 5787-2 $3,101 -8.34% 3722 NA* NA*
Ambassador Custom 4-Door Sedan, 6-p. 5785-2 $3,011 -7.07% 3701 NA* NA*
TOTALS Avg. Price $2,961 +2.03% Production 3,500 -76.25%
*Production kept by model number (body style), but not by sub-series; therefore comparisons to prior year are not possible.
 833 1957 Oldsmobile

OLDSMOBILE
For 57 ... the accents on Oldsmobile!

All-new styling came to the entire Oldsmobile line for mounted in a pod area in front of the driver; the remain-
1957. For just about the first time ever, GM (Oldsmobile der of the dash was filled with plenty of chrome, all the way
and Buick in particular) got upstaged by the competition at across the car.
Chrysler (Dodge, DeSoto and Chrysler specifically) and A bright spot for the year was the arrival of a bigger
Fords Mercury division, as all had new styling. Oldsmobile and more powerful Rocket V8 engine. A new 371 CID V8,
did not seem to fare as well as the others. It maintained its with 4-barrel carburetion, was introduced as standard
fifth place ranking in model year production, but an un- equipment for all series, providing 47 cubic inches more
usually large 20 percent downturn seemed most ominous. displacement and about a 15 percent increase in maximum
The new styling was similar to that of 19541956 in horsepower. At mid-year, a tri-power carburetor setup,
some respects such as the loop style front bumper and grille known as the J-2, became available, and it fast became a
combination, forward canting vent windows, wraparound favorite among racecar drivers around the country on the
windshield and beltline dip in the greenhouse area. Rooflines track and on the street.
appeared to be somewhat altered, with an effect of more rear- Another new development was the return of the sta-
ward slope partially due to the new C-pillar designs. The tion wagon for the first time since 1950. Oldsmobile buy-
general body design looked more rounded and bulkier, prob- ers now found a choice of not one, but three station wagon
ably best expressed in the average weight increase of over models on the showroom floor. A traditional 4-Door pil-
200 pounds in every model. Adding to a lower height and lared wagon was offered in the base 88 series. New to the
road hugging appearance were standard 14" wheels. industry was a 4-Door hardtop style station wagon, the
As for trim details, the front bumper continued the basic body of which was shared with the Buick Special and
loop theme begun in 1955, and this year carried a full- Century Caballero wagon. Offered in both 88 and Super
width grid style grille, with Oldsmobile in block letter- 88 trim, the new station wagons gave buyers the sporty
ing attached across the grille. This was also the only year look of a hardtop with the versatility and cargo carrying ca-
that Oldsmobile carried both a traditional jet hood or- pability of a traditional station wagon. It is worth noting
nament and similar fender ornaments and the last year that that this was also the first time since 1950 that a convert-
the Oldsmobile globe hood ornament would be used. ible was offered in all three series of Oldsmobiles.
Down the bodysides, trim similar to that used on the 1954 For whatever reason, Oldsmobile chose to make a one-
line was seen, with a front fender stainless trim piece ex- year-only change in the official model names: The base
tending onto the front door and a rear piece running for- 88 became the 88 Golden Rocket, the Super 88 was now
ward from the rear bumper, over the rear wheel opening, the Super 88 Golden Rocket, and the 98 was the 98
and then curving up to meet the beltline dip. Of course, Starfire. These model name suffixes would be dropped for
interiors were also updated with new materials, designs, 1958 and are not included in the model information pre- 1
and colors. The most obvious change was a redesigned in- sented below as the cars were still generally referred to as
strument panel that continued the gauge cluster being the 88, Super 88 and 98. 9
5
7

Starfire 98 2-Door Holiday Hardtop

Golden Rocket 88 2-Door Holiday Hardtop
1957 Oldsmobile 834

Super 88 4-Door Holiday Hardtop

Super 88 Fiesta 4-Door Holiday Station Wagon

Model year production: 384,390, down 20.82% from 1956. Serial number identification: Nine digit code located on left
Domestic market share: 6.14% (5th place). front door hinge pillar. 1st two digits indicate year: 57.
Base price range: $2,733 to $4,217. Third digit indicates series as follows: 7 = 88, 8 = Super 88,
Oldsmobile average base price: $3,314, up 12.85%. and 9 = 98. Fourth digit indicates assembly plant code from
Introduction date: November 1956. above, followed by sequential number by plant and series
Assembly plants: Atlanta, GA (A); Framingham, MA (B); with beginning number of 01001, and ending number as
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS shown in chart.
(K); Linden, NJ (L); Lansing, MI (M); Arlington, TX (T);
and Wilmington, DE (W).

Highest Serial Numbers by Assembly Plant and Series

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Arlington Wilmington
88 18289 09961 16888 19003 19547 70862 10149 15960
Super 88 13297 06879 14280 14818 16542 52348 09490 11689
98 08105 04877 07994 08378 10933 33962 05873 07260

Powertrains
Compression
Engine Ratio Gross HP Transmission 88 Super 88 98
371 CID Rocket, 4-bbl., OHV, V8 9.5:1 277 3-speed manual S S -
Jetaway Hydra-Matic $231 $231 S
371 CID J-2 Rocket, 3 2-bbl., OHV, V8 10.0:1 300 3-speed manual $83 $83 -
Jetaway Hydra-Matic $314 $314 $83

Major Options
88 Super 88 98
DeLuxe heater and defroster $85 $85 $85
Air conditioning $430 $430 $430
DeLuxe radio $96 $96 $96 Options common to most models. (S = Stan-
Signal seeking radio $121 $121 $121 dard equipment) Items may be standard
Autronic-Eye headlamp dimmer $46 $46 $46 equipment, optional at different pricing, or
Power windows $90 $90 S* unavailable on certain models. This chart is
only a guide.
6-way power front seat adjustment $86 $86 $86
Tinted glass $30 $30 $30
Safety padded instrument panel $20 $20 S
Power steering $107 $107 S
Power brakes $37 $37 $37
DeLuxe wheel covers $30 $30 S
Whitewall tires $34 $34 $34
*$90 extra on 4-Door Sedan.
 835 1957 Oldsmobile

Paint Colors
Code Code
Black 10 Cutlass Bronze Metallic 64
Festival Red 20 Desert Glow 65
Accent Red 21 Royal Glow 66
Accent Vermillion 22 Victoria White 90
Ice Green 30 Gold Mist Metallic 91
Allegheny Green 31 Rose Mist Metallic 92
Banff Blue 40 Sapphire Mist Metallic 93
Artesian Blue Metallic 41 Jade Mist Metallic 94
Grenada Gray 50 Platinum Mist Metallic 95
Juneau Gray Metallic 51 In two-tone combinations, first two digits of code
Charcoal Metallic 52 are lower body color and second two digits are
Alcan White 60 upper body (or accent) color. Three-tone combi-
Coronado Yellow 61 nations: First two digits of code are lower body
Sunset Glow 62 color, second two digits are upper body color,
third set of digits are accent color.
Shantung Beige 63

88 Golden Rocket
This is the year of the Golden Rocket 88!

Nameplate year of origin: 1957 (88 series started 1949). Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 44.92%. Cars Wagons
Primary competition: Buick Special, DeSoto Firesweep, Dodge Royal, Wheelbase 122.0" 122.0"
Hudson Hornet, Mercury Monterey, Nash Ambassador, and Pontiac Length 208.2" 208.2"
Star Chief. Width 76.4" 76.4"
Notable changes: Completely redesigned. Height 59.4" 60.1"
Major standard equipment: Two-tone cloth upholstery, rubber floor Legroom front 44.4" 44.4"
mats, arm rests, turn signals, front and rear fender stainless trim, and Legroom rear 41.8" 41.8"
8.50 14 BSW tires. Fiesta Wagons add: Vinoleum rear compartment Headroom front 35.3" 35.3"
floor mat and plastic trim. Convertible adds: Vinyl interior and power Headroom rear 33.8" 33.8"
top. Cargo capacity (cu. ft.) NA 65.0
Fuel capacity (gals.) 20.0 20.0

Models Available

Style No. Base FADP

Change from Shipping Model Year Change from
LY Wt. (lbs.) Production LY
1
88 2-Door Sedan, 6-p. 3611 $2,733 +12.84% 3942 18,477 -42.17% 9
88 2-Door Holiday Hardtop Coupe, 5-p.
88 2-Door Convertible, 5-p.
3637
3667TX
$2,854
$3,182
+9.81%
NEW
3963
4232
49,187
6,423
-34.19%
NEW 5
88 4-Door Sedan, 6-p.
88 4-Door Holiday Hardtop Sedan, 6-p.
3669
3639
$2,798
$2,932
+12.51%
+9.77%
4000
4052
53,923
33,830
-5.55%
-35.24% 7
88 4-Door Fiesta Station Wagon, 6-p. 3662F $3,202 NEW 4281 5,052 NEW
88 4-Door Hardtop Fiesta Station Wagon, 6-p. 3665F $3,313 NEW 4314 5,767 NEW
TOTALS Avg. price $3,002 +17.97% Production 172,659 -20.07%
1957 Oldsmobile 836

Super 88 Golden Rocket

Let yourself go for Oldsmobile!

Nameplate year of origin: 1957 (88 series started 1949, Super 88 started Measurements
1951).
Current bodystyle lifespan: 1957 through 1958. Cars Wagon
Percentage of divisions sales volume: 34.35%. Wheelbase 122.0" 122.0"
Primary competition: Chrysler Windsor, DeSoto Firedome, Mercury Length 208.2" 208.2"
Montclair, and Packard Clipper. Width 76.4" 76.4"
Notable changes: Completely redesigned. Height 59.4" 60.1"
Major standard equipment: Nylon, cloth and vinyl upholstery, exposed Legroom front 44.4" 44.4"
chrome headliner bows, full floor carpeting, electric clock, front and Legroom rear 41.8" 41.8"
rear fender stainless trim, and 8.50 14 BSW tires. Fiesta Wagon adds: Headroom front 35.3" 35.3"
Vinoleum rear compartment floor mat and plastic trim. Convertible Headroom rear 33.8" 33.8"
adds: Leather interior, power front seat, power windows, and power top. Cargo capacity (cu. ft.) NA 65.0
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 88 2-Door Sedan, 5-p. 3611D $2,968 +15.31% 4001 2,983 -45.42%
Super 88 2-Door Holiday Hardtop Coupe, 5-p. 3637SD $3,180 +13.25% 4010 31,155 -27.64%
Super 88 2-Door Convertible, 5-p. 3667DTX $3,447 +13.72% 4283 7,128 -25.45%
Super 88 4-Door Sedan, 6-p. 3669D $3,030 +14.77% 4044 42,629 -28.63%
Super 88 4-Door Holiday Hardtop Sedan, 6-p. 3639SD $3,257 +13.05% 4117 39,162 -36.00%
Super 88 4-Door Hardtop Fiesta Station Wagon,
6-p. 3665SDF $3,541 NEW 4364 8,981 NEW
TOTALS Avg. price $3,237 +16.16% Production 132,038 -26.24%

Starfire 98
Enjoy the luxury of a Starfire 98!

Nameplate year of origin: 1941 (Starfire 98 designation used only in Measurements

1957).
Wheelbase 126.0"
Current bodystyle lifespan: 1957 through 1958.
Length 216.7"
Percentage of divisions sales volume: 20.73%. Width 76.4"
Primary competition: Buick Super, Chrysler Saratoga, DeSoto Adven- Height 60.5"
turer, and Mercury Turnpike Cruiser. Legroom front 43.8"
Notable changes: Completely redesigned. Legroom rear 41.6"
Major standard equipment: Cloth, vinyl and leather upholstery combi- Headroom front 34.6"
nations, full floor carpeting, electric clock, power windows (except 4- Headroom rear 33.1"
Door Sedan), front and rear fender stainless trim, lined luggage com- Cargo capacity (cu. ft.) NA
partment, and 8.50 14 BSW tires. Convertible adds: Leather interior, Fuel capacity (gals.) 20.0
power front seat adjustment, power top, and 9.00 14 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 5-p. 3037SDX $3,937 +13.13% 4296 17,791 -8.45%
 837 1957 Packard
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Convertible, 5-p. 3067DX $4,217 +12.75% 4572 8,278 -3.53%
98 4-Door Sedan, 6-p. 3069D $3,741 +13.43% 4322 21,525 +7.06%
98 4-Door Holiday Hardtop Sedan, 6-p. 3039SDX $4,013 +13.01% 4385 32,099 -24.15%
TOTALS Avg. price $3,977 +13.07% Production 79,693 -11.88%

PACK ARD
New Packard Clipper for 1957! Craftsman-built for matchless motoring.

Clipper was the designation wisely selected for the across the rear of the car on the sedans trunk lid and the
1957 Packard line that now consisted of only two models wagons tailgate.
a 4-Door sedan and a 4-Door station wagon known as the Engine and chassis for the new Clipper were pure
Country Sedan, Packards first wagon since the 19491950 Studebaker. The engine used for 1957 was the Studebaker
station sedans. Though the cars were based on the Stude- Supercharged 289 CID V8 that was standard equipment in
baker President body, chassis and running gear, stylists did the sporty Golden Hawk. Teamed with Studebakers
manage to create a Packard look through a lot of well-dis- Flight-O-Matic automatic transmission, the new power-
guised trim changes. At the front, the grille was reminis- plant made a good attempt to uphold Packards image of
cent of the 1955 Packard design, with an egg-crate grille in- power. Unfortunately Packards torsion-bar suspension was
sert and a split front bumper, complete with bullet-style gone, as the expense of developing such a system on the
bumper guards at each end. A gold Clipper ship wheel smaller Studebaker body probably would have sunk the
ornament was centered on the grille, Packard block letter- company. Instead the new Clipper utilized the Studebaker
ing ran across the front of the hood, and a jet-like hood or- Presidents basic suspension package with additional
nament sat atop the hood. The upper grille bar continued helper springs required for the station wagon, advertised
to curve down on each end, and then curve around the by Packard as a custom-designed suspension for each
front fender edge, continuing to the front wheel opening. model.
Between this piece and the bumper was a chrome molding Inside the new cars, despite trim changes to doors, in-
that housed the parking lamp/turn signal units and strument panel, and seats, there was still no mistaking that
wrapped around the front fender edge. Horizontal grille this was a Studebaker. The Clippers were unique in their
lines continued across the parking lamps as well. Chrome instrument cluster area, which was styled as a large, rec-
hooded headlamp fender extensions completed the Packard tangular area with aluminum trim that held all of the im-
look. portant gauges. Door armrests that were molded into the 1
At the back, cleverly designed fender extensions re-
created the reverse vertical sweep tailfin introduced on the
door panels were also distinctive to Packard. The ribbed
stainless trim theme on the exterior was reflected in the in- 9
1956 Clippers. Vertical taillamps, with backup lamps
mounted below, continued the Packard theme. A large
terior through lower door panel trim with a Mylar chrome-
look ribbed treatment.
5
gold-plated Packard crest with wings was placed on the Nineteen-fifty-seven is the model year that signaled 7
trunk lid (or tailgate), and nameplates of Packard in script the end for Packard. After all the money spent acquiring
on the left side and Clipper in script on the right side were Studebaker in 1954 and greatly refining their products for
used. However, along the bodyside and greenhouse areas, 1955 and 1956, just three years later, Packard was relegated
it was difficult to hide the new Clippers Studebaker her- to using gussied up 1957 Studebaker bodies dating back to
itage. Using the chrome hooded headlight surrounds as a 1953, and the cars were now built in South Bend, Indiana.
starting point, a full-length, ribbed body side molding that It was a sad decline for a once proud maker of luxury au-
was several inches wide made a good attempt at disguising tomobiles.
the Studebaker body. This ribbed molding was carried
1957 Packard 838

Clipper 4-Door Country Sedan Station Wagon

Clipper 4-Door Town Sedan

Model year production: 4,809, down 83.30% from 1956. Serial number identification: Seven digit code located on left
Domestic market share: 0.08% (16th place). front door hinge pillar, and read as follows: First two digits
Base price range: $3,212 to $3,384. are model year (57 = 1957). Third digit is L for Clipper
Packard average base price: $3,298, down 12.82%. series. Remaining digits are sequential serial number begin-
Introduction date: January 1957. ning with 1001 and ending with 5809. Example: 57L-1001 is
Assembly plants: South Bend, IN. a 1957 Clipper, with serial number 1001.

Powertrains
Compression
Engine Ratio Gross HP Transmission Clipper
289 CID, Jet-Stream Supercharged 2-bbl., V8 7.8:1 275 Flight-O-matic Drive S

Major Options Paint Colors

Heater and defroster S Code
Air conditioning (sedan only) $325
Radio with antenna $ Midnight Black P-5710
Solex tinted glass $32 Arctic White P-5711
Power front seat $45 Woodsmoke Gray Metallic P-5715
Power windows $103 Glendale Green Metallic P-5716
Power steering $98 Turquoise P-5717
Power brakes $38 Azure Blue Metallic P-5718
Full wheel covers S Wedgewood Blue P-5719
White sidewall tires $28 Regal Red P-5771
Cumberland Gray P-5772
Options common to most models. (S = Lilac P-5773
Standard equipment) Items may be stan-
dard equipment, optional at different pric- Turquoise over Glendale Green Metallic P-5721
ing, or unavailable on certain body styles. Arctic White over Glendale Green Metallic P-5723
This chart is only a guide. Arctic White over Turquoise P-5724
Wedgewood Blue over Azure Blue Metallic P-5726
Arctic White over Azure Blue Metallic P-5728
Arctic White over Wedgewood Blue P-5729
Arctic White over Coppertone Metallic P-5730
Arctic White over Midnight Black P-5732
Arctic White over Cumberland Gray P-5734
Arctic White over Tiara Gold Metallic P-5736
Arctic White over Taupe Metallic P-5737
Arctic White over Regal Red P-5774
Arctic White over Lilac P-5775
Cumberland Gray over Woodsmoke Gray Metallic P-5776
 839 1957 Plymouth

Clipper
A new age of functional elegance arrives!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 100.00%. Sedan Wagon
Primary competition: Buick Century, Chrysler Windsor, Mercury Wheelbase 120.5" 116.5"
Montclair, and Oldsmobile Super 88. Length 211.8" 204.8"
Notable changes: Completely redesigned. Based on Studebaker Presi- Width 76.9" 76.9"
dent. Height 60.4" 61.5"
Major standard equipment: Cloth and vinyl interior trim, rear seat cen- Legroom front 42.5" 42.5"
ter armrest on sedan, full floor carpeting, stainless steel full-length Legroom rear NA 39.0"
bodyside moldings, front and rear window surround moldings, rocker Headroom front 36.5" 36.5"
panel moldings, hood ornament, front and rear bumper guards, full Headroom rear NA 35.5"
wheel covers, and 7.60 15 BSW tires. Cargo capacity (cu. ft.) NA 64.0
Fuel capacity (gals.) 18.0 18.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Clipper 4-Door Sedan, 6-p. 57LY8 $3,212 +17.61% 3570 3,940 -31.06%
Clipper 4-Door Country Sedan (Station
Wagon), 6-p. 57LP8 $3,384 NEW 3650 869 NEW
TOTALS Avg. Price $3,298 +11.83% Production 4,809 -73.98%

PLYMOUTH
Suddenly, its 1960! 3 years ahead ... the only car that dares to break the time barrier!

The all-new Chrysler corporate Forward Look was out in block letters on the front of the hood, and fender top
represented, in its most basic form, by the cleanly styled ornaments replaced the hood ornament. The grille was 1
Plymouth. Carrying less trim than most of its corporate
siblings, the Plymouths sleek, modern body styling was al-
made up of an aluminum grid pattern with six horizontal
bars through the main section, and seven equally spaced 9
lowed to shine through. Many features were shared with
other corporate models, including shared styling with some
vertical bars. The center bar actually was a gold emblem of
nondescript style. The front bumper looked like two wrap-
5
Dodge models, but also new Torsion bar front suspension, around bumper ends connected by a center bar on the top- 7
14 inch tires, and all-new interiors. The end result was that side. Headlights appeared as a four-lamp setup, but in ac-
sales soared, and Plymouth was back into third place in the tuality the inner units were large parking/turn signal lamps.
sales race, behind Ford and Chevy. The appearance nonetheless helped to further the modern
Best appreciated in the side view, the new styling pre- image. Below was a large bumper, in the center of which
sents a long, low profile characterized by a thin roofline, were five vertical openings, adding a unique appearance.
smooth body sides and upswept tailfins. Hood and front Cars built after the middle of the season had a small verti-
fender lines were now on the same plane, with a slight dip cal bar through each opening.
at the front between fender and hood. Plymouth was spelled Plaza models used no body side trim, and Savoy mod-
1957 Plymouth 840
els only used a straight stainless steel piece running forward Inside a new instrument panel featured a pod of a
from the back bumper to a point just shy of the front door. square design with round corners, gauges in each corner and
Models with two-tone paint had a rearward slanting chrome a large rectangular speedometer housing, which curved over
piece on the front door under the main trim piece, with the the steering column opening. Pushbutton controls for au-
second color below the trim. The Belvedere standard trim tomatic transmission equipped cars were in a pod to the left
was a full-length piece running from the headlight to the of the driver and center mounted radio and heater controls,
middle of the taillight. On two-tone models, a trim piece and a dashboard mounted inside rear view mirror com-
ran under this from a point above the front wheel opening, pleted the new look.
straight back to the bottom of the taillight, with the con- New features underneath included a torsion bar front
trasting color between the two pieces of trim. The high- suspension, which allowed the car to sit lower than its com-
powered Fury used a similar side trim treatment with gold petitors, while maintaining good ride and handling. A
anodized trim instead of paint between the stainless. pushbutton TorqueFlite 3-speed automatic transmission
Around back, the tailfins grew to new heights, and were became available for Plymouth V8 models this year, and the
topped with trim on Belvederes. A tall, pointed and nar- pushbutton operated PowerFlite 2-speed automatic con-
row taillight filled the rear fender end, with optional backup tinued as an option. The 230 CID six continued as the
lamps mounted below. base 6-cylinder on all lines, and the 277 CID V8 was the
Large expanses of glass characterized the greenhouse optional V8 for Plaza models. A new V8 for Savoy and
area and interiors. The tall wraparound windshields, which Belvedere models was a Fury 301 CID with much improved
actually wrapped up and over on the convertible, were most performance. Topping the line was the new 318 CID V8
prominent. Rear windows on all closed models were much with dual 4-barrel carburetors, optional on the top line
larger and went much farther into the roofline on sedans Fury 2-Door Hardtop. Model changes included the addi-
and hardtops than in previous years. Also, all roof pillars tion of 9-passenger Suburban wagons in the Custom and
were noticeably thinner, especially the C-pillar on hardtops. Sport ranges (Savoy and Belvedere equivalents) and the
C-pillars on 2-Door Suburban models were of a thin style, mid-year addition of a Savoy 4-Door Hardtop Sport Sedan.
while 4-Door Suburban models used a wider style that
mimicked the 4-Door Hardtops.

Belvedere 2-Door Hardtop DeLuxe Suburban 2-Door Station Wagon

Belvedere 2-Door Convertible

Savoy 4-Door Hardtop Belvedere 4-Door Hardtop

Model year production: 762,261, up 33.35% from 1956. troit, 14280001 to 14410539; Evansville, 20860001 to
Domestic market share: 12.17% (3rd place). 20891720; Los Angeles, 25215001 to 25222883; Newark,
Base price range: $1,899 to $2,925. 28100001 to 28103737. P-31 series: Eight digit code as fol-
Plymouth average base price: $2,372, up 8.42%. lows Detroit, 16083001 to 16392956; Evansville,
Introduction date: October 25, 1956. Fury introduced De- 22330001 to 22450693; Los Angeles, 26595001 to
cember 1956. 26643618; Newark, 28525001 to 28534683. Furys were as-
Assembly plants: Detroit, MI; Evansville, IN; Los Angeles, sembled only at Detroit. As in prior years, any 6-cylinder
CA; and Newark, DE. car is a P-30 series, and if a V8 is ordered as optional equip-
Serial number identification: Located on left front door ment, it becomes a P-31 series.
hinge pillar. P-30 series: Eight digit code as follows De-
 841 1957 Plymouth

Powertrains
Compression Savoy, Belvedere, Belvedere
Engine Ratio Gross HP Transmission Plaza Suburbans Convertible Fury
230 CID PowerFlow, 1-bbl., 8.0:1 132 3-speed manual S S - -
L-head, 6-cyl. Overdrive $108 $108 - -
PowerFlite automatic $180 $180 - -
276.1 (277) CID Hy-Fire, 8.0:1 197 3-speed manual $100 - - -
2-bbl., V8 Overdrive $208 - - -
PowerFlite automatic $280 - - -
276.1 (277) CID Hy-Fire 8.0:1 217 3-speed manual $140 - - -
Power Pack, 4-bbl., V8 Overdrive $248 - - -
PowerFlite automatic $320 - - -
299.6 (301) CID Fury, 2-bbl., V8 8.5:1 215 3-speed manual - $100 S -
Overdrive - $208 $108 -
PowerFlite automatic - $280 $180 -
TorqueFlite automatic - $320* $220 -
299.6 (301) CID Fury, Power Pak 8.5:1 235 3-speed manual - $140 $40 S
4-bbl., V8 Overdrive - $248 $148 -
PowerFlite automatic - $320 $220 -
TorqueFlite automatic - $360* $260 $220
318 CID Fury, Dual 4-bbl., V8 9.25:1 290 3-speed manual - - - $320
TorqueFlite automatic - - - $540
*Available on Belvedere and Sport Suburbans only.

Major Options Paint Colors

Plaza Savoy Belvedere Fury Code
Fresh-Aire Heater and defroster $69 $69 $69 $69 Sand Dune White AAA
All Weather air conditioning $446 $446 $446 $446 Jet Black BBB
Custom pushbutton radio $73 $73 $73 $73 Sky Blue CCC
Search-Tune radio with Highway Marine Blue Metallic DDD
Hi-Fi record player $187 $187 $187 $187 Meadow Green EEE
Power windows $102 $102 $102 $102 Jade Green Metallic FFF
Solex tinted glass $32 $32 $32 $32 Satin Gray GGG
Power front seat $48 $48 $48 $48 Silver Charcoal Metallic HHH
Power steering $84 $84 $84 $84 Carnival Red JJJ
Power brakes $38 $38 $38 $38 Ginger KKK
Full wheel covers $18 $18 S S Canary Yellow LLL
White sidewall tires $28 $28 $28 S Burgundy Metallic MMM
Options common to most models. (S = Standard equipment) Items may be
Dusty Coral NNN
standard equipment, optional at different pricing, or unavailable on certain Desert Gold Metallic PPP
body styles. This chart is only a guide. Two-tone combinations: First letter indicates
upper color and second and third letters indicate
1
lower color. Sportone code combinations: First
letter indicates roof color, second letter indicates
9
body color, and third letter indicates Sportone
color (either sweep color, or below crash mold- 5
ing depending upon model). Example: ACA is
Sand Dune White roof and Sportone over Sky
Blue body.
7
1957 Plymouth 842

Plaza
More economical, durable and advanced new style.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 18.68%. Cars Suburban
Primary competition: Chevrolet One-Fifty, Ford Custom, and Stude- Wheelbase 118.0" 122.0"
baker Champion. Length 204.6" 210.9"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, rubber floor Height 58.6" 58.6"
covering, left-hand sunvisor, stainless windshield and rear window Legroom front 45.9" 45.9"
surrounds, single speed windshield wipers, and 7.50 14 BSW tires. Legroom rear 41.5" NA
Headroom front 35.3" 35.3"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 35.6 95.0
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Plaza 2-Door Business Coupe, 3-p. P30-1 $1,899 +6.45% 3155 2,874 -22.91%
Plaza 2-Door Club Sedan, 6-p. P30-1 $2,009 +6.69% 3160 49,137 +14.21%
Plaza 4-Door Sedan, 6-p. P30-1 $2,055 +6.70% 3260 70,248 +16.70%
Deluxe Suburban 2-Door Station Wagon, 6-p. P30 $2,330 +6.10% 3555 20,111 -15.73%
TOTALS Avg. Price $2,073 +6.47% Production 142,370 +8.83%

Savoy
When you drive a Plymouth youre 3 years ahead.

Nameplate year of origin: 1954 (1951 as a station wagon designation.) Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 40.46%. Cars Suburban
Primary competition: Chevrolet Two-Ten, Ford Fairlane, Rambler and Wheelbase 118.0" 122.0"
Studebaker Commander. Length 204.6" 210.9"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, full carpet- Height 58.6" 58.6"
ing, dual sunvisors, stainless windshield and rear window surround, Legroom front 45.9" 45.9"
rear quarter and door body side trim, small hubcaps, and 7.50 14 Legroom rear 41.5" NA
BSW tires. Headroom front 35.3" 35.3"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 35.6 95.0
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Club Sedan, 6-p. P30-2 $2,147 +8.32% 3190 55,590 -4.03%
Savoy 2-Door Sport Coupe Hardtop, 6-p. P30-2 $2,229 +4.65% 3260 31,373 +90.45%
Savoy 4-Door Sedan, 6-p. P30-2 $2,194 +8.35% 3265 153,093 +0.88%
 843 1957 Plymouth
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 4-Door Sport Sedan Hardtop, 6-p. P30-2 $2,317 NEW 3375 7,601 NEW
Custom Suburban 2-Door Station Wagon, 6-p. P30 $2,440 +7.63% 3580 11,196 +17.99%
Custom Suburban 4-Door Station Wagon, 6-p. P30 $2,494 +7.78% 3665 40,227 +20.68%
Custom Suburban 4-Door Station Wagon, 9-p. P30 $2,649 NEW 3775 9,357 NEW
TOTALS Avg. Price $2,353 +9.76% Production 308,437 +14.67%

Belvedere
Styling thats 3 years ahead, with luxurious dream car interiors!

Nameplate year of origin: 1954 (1951, as a 2-Door hardtop designation). Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 39.88%. Cars Suburban
Primary competition: Chevrolet Bel Air, Ford Fairlane 500, and Stude- Wheelbase 118.0" 122.0"
baker President. Length 204.6" 210.9"
Notable changes: Completely redesigned. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Height 58.6" 58.6"
peting, electric clock, stainless steel windshield and rear window sur- Legroom front 45.9" 45.9"
round, stainless steel full-length body moldings, rear wheel opening Legroom rear 41.5" NA
gravel shield, small hubcaps, and 7.50 14 BSW tires. Convertible Headroom front 35.3" 35.3"
adds: Vinyl interior trim and power top. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 35.6 95.0
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Belvedere 2-Door Club Sedan, 6-p. P30-3 $2,264 +9.58% 3235 55,590 +191.70%
Belvedere 2-Door Sport Coupe Hardtop, 6-p. P30-3 $2,349 +6.10% 3280 67,268 +172.09%
Belvedere 2-Door Convertible, 6-p. P31-3 $2,638 +6.46% 3585 9,866 +46.49%
Belvedere 4-Door Sedan, 6-p. P30-3 $2,310 +9.53% 3270 110,414 +31.10%
Belvedere 4-Door Sport Sedan Hardtop, 6-p. P30-3 $2,419 +6.05% 3350 37,446 +113.79%
Sport Suburban 4-Door Station Wagon, 6-p. P30 $2,622 +5.56% 3655 15,444 +2.25%
Sport Suburban 4-Door Station Wagon, 9-p. P30 $2,777 NEW 3765 7,988 NEW
TOTALS Avg. Price $2,483 -1.45% Production 304,016 +81.66%

1
Fury 9
The high-performance Fury. 5
7
Nameplate year of origin: 1956. Measurements
Current bodystyle lifespan: 1957 through 1959.
Wheelbase 118.0"
Percentage of divisions sales volume: 0.98%.
Length 206.1"
Primary competition: Dodge Custom Royal Lancer and Studebaker Width 78.2"
Golden Hawk. Height 58.6"
Notable changes: Completely redesigned. Legroom front 45.9"
Major standard equipment: Specific cloth and vinyl interior trim, full Legroom rear 41.5"
floor carpeting, electric clock, stainless steel windshield and rear win- Headroom front 35.3"
dow surround and beltline moldings, gold anodized full-length body Headroom rear 34.2"
1957 Pontiac 844

moldings and trim, gold anodized aluminum grille, chrome and gold Measurements (cont.)
anodized full wheel covers, and 7.50 14 BSW tires.
Cargo capacity (cu. ft.) 35.6
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fury 2-Door Sport Coupe Hardtop, 6-p. P31 $2,925 +2.06% 3595 7,438 +65.84%
TOTALS Avg. Price $2,925 +2.06% Production 7,438 +65.84%

PONTIAC
Americas Number 1 Road Car!

The 1957 Pontiacs sported an all-new look, while still forward until they came together at the front wheel open-
utilizing the same basic body structure of the 1955 and 1956 ing. On two-tone cars, this trim formed the outline for the
models. Another increase in power, the removal of the fa- second color.
mous Silver Streaks and the introduction of real tailfins Up front were a revised center grille and bumper and
were all identifying features of the new model year. Engine a hood devoid of either the Silver Streaks or a hood or-
size was enlarged by 30 cubic inches and horsepower in- nament, both of which had been standard Pontiac fare for
creased about 25 percent, depending on model. After the over 20 years. As for the new look, the lower bumper and
start of the model year, two new variations were added upper trim bar continued in similar fashion to past mod-
Tri-Power and fuel injection. Tri-Power was the name els. What changed was the upper bumper and fender guard
for a 3 2-barrel carburetor setup, available on any Pon- design, which this year ran straight into the center grille bar,
tiac. Horsepower ratings were boosted by at least 10 per- ending with a large round bumper guard, just below and
cent, depending on other engine specifications. Fuel injec- inside of the headlight line. The center grille bar between
tion was something new for Pontiac, and General Motors, the bumper guards consisted of a massive piece of chrome
and was introduced in limited quantities on the new-for- divided into four sections, each being lined with six verti-
57 Bonneville to be discussed later. Both engines set the cal grooves, simulating the departed Silver Streaks.
wheels in motion for Pontiac to become known as the per- Interiors were restyled with the instrument panel re-
formance division of GM. ceiving a new horizontal theme. All gauges and the op-
Styling was distinctive for this model year, displaying tional radio were placed into a large oval shaped section
the first and only traditional tailfins to be used by Pontiac. covering more than half of the dashboard. Upholstery styles
Though not tall fins, they were definitely pointed and varied greatly by model, with each series being distinctive
canted rearward, with a small red reflector towards the top in materials, patterns and overall look. Also noteworthy is
of the point. Centered in the fin was a new oval style tail- that all station wagons were now considered Safari wagons,
lamp, above which was the backup light. Rear bumper and were marketed as a separate line, although they were
guards were set into the bumper ends and mimicked the still named by series alignment. Therefore, they are listed
taillamps shape. Revised rear quarter panels featured a here within the corresponding series.
larger rocket style bulge, which was outlined in trim The highlight of 1957 was the introduction of two dis-
above and below. These trim strips ran horizontally along tinctive mid-year models. Most important to Pontiacs fu-
the rear quarter, then turned in towards each other below ture was the fuel injected Bonneville. Based on the Star
the rear side window. Then the trim, spaced about an inch Chief convertible, the Bonneville was a limited edition,
apart, formed the tip of the flying rocket look, running fully equipped, high-powered, semi-luxury car. Outside it
 845 1957 Pontiac
featured distinctive trim, with seven front fender hash 1976 to 1981, and again from 1987 through its eventual
marks, lower rear quarter panel trim, Fuel Injection front demise in 2005. The other model was an upscale 4-Door
fender nameplate, and Bonneville rear quarter nameplate. version of the Safari station wagon. Dubbed the Transcon-
Inside, the upholstery design introduced the off-shoul- tinental, it featured reclining front seats, rooftop luggage
der upholstery look that would be featured on most 1958 rack, the off-shoulder upholstery design, and distinctive
Pontiacs. While future Bonnevilles would lose the distinc- lower rear quarter and rear door trim. Bodyside trim was
tive character of the 1957 model, they would remain Pon- slightly different, using a straight-line design with four
tiacs top line, full-size car nameplate through 1970, from chrome stars and the Safari script between the two strips.

Bonneville 2-Door Convertible

Star Chief 2-Door Convertible

Star Chief 4-Door Safari

Transcontinental Station Wagon

Star Chief DeLuxe 4-Door Sedan Super Chief 4-Door Catalina Hardtop

Model year production: 333,473, down 17.75% from 1956. cated on left front door hinge pillar and read as follows:
Domestic market share: 5.33% (6th place). First digit indicates assembly plant code from above. The
Base price range: $2,463 to $5,782. second digit indicates series: 7 for Series 27 and 8 for Series
Pontiac average base price: $2,878, up 11.64%. 28. The third and fourth digits indicate year code: 57 =
Introduction date: October 1956. 1957. Fifth digit indicates transmission attachment: S =
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles), Synchromesh 3-speed manual, H = Hydra-Matic. Remain-
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS ing digits are sequential number by engine and transmission
(K); Linden, NJ (L); Pontiac, MI (P); Arlington, TX (T); installation with beginning number of 1001 and ending
and Wilmington, DE (W). number as shown in chart. Style number is located on body
Serial number identification: Nine to eleven digit code lo- tag on cowl under hood.

Highest Serial Numbers by Assembly Plant and Series 1

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington 9
27 V8 w/3-speed 2041 1765 2040 2301 2223 7722 1656 1970 5
27 V8 w/Hydra-Matic
28 V8 w/3-speed
18541
1005
22055
1016
11045
1010
24194
1019
21243
1028
94357
1212
10608
1004
22332
1015
7
28 V8 w/Hydra-Matic 9462 11387 5007 11022 11067 45497 6679 10558

Powertrains
Compression Super Star
Engine Ratio Gross HP Transmission Chieftain Chief Chief Bonneville
347 CID Strato-Streak, 2-bbl., V8 10.0:1 252 3-speed manual S - - -
Dual-Range Hydra-Matic $231 - - -
1957 Pontiac 846
Compression Super Star
Engine Ratio Gross HP Transmission Chieftain Chief Chief Bonneville
347 CID Strato-Streak, 4-bbl., V8 10.0:1 270 3-speed manual $35 S S -
Strato-Flight Hydra-Matic $266 $231 $231 -
347 CID Strato-Streak, 3 2-bbl., V8 10.0:1 290 Strato-Flight Hydra-Matic $ $ $ -
347 CID Strato-Streak, 3 2-bbl., V8 10.0:1 317 3-speed manual $ $ $ -
Strato-Flight Hydra-Matic $ $ $ -
347 CID Strato-Streak, 10.0:1 315 Strato-Flight Hydra-Matic - - - S
Fuel-Injected, V8

Major Options Paint Colors

Chieftain Super Chief Star Chief Bonneville Code
Heater and defroster $91 $91 $91 S Raven Black A
Air conditioning $431 $431 $431 - Chevron Blue Metallic B
Radio $99 $99 $99 - Nassau Green C
Wonderbar signal Sapphire Blue D
seeking radio $125 $125 $125 S Chateau Gray Metallic E
Electric clock $11 $11 $11 S Fontaine Blue Metallic F
8-way power front Tartan Red G
seat adjustment $97 $97 $97 S Charcoal Gray Metallic H
Tinted glass $34 $34 $34 S Malabar Yellow I
Power windows $102 $102 $102 S Lucerne Blue J
Power steering $108 $108 $108 S Sheffield Gray K
Power brakes $39 $39 $39 S Braeburn Green Metallic L
Rear fender skirts $12 $12 $12 - Starlight Yellow M
Hubcaps S - - - Cordova Red Metallic N
Full wheel covers $ S S S* Kerry Green Metallic O
White sidewall tires $38 $38 $38 S Kenya Ivory P
*Bonneville series used a distinctive style wheel cover. Silver Gray Metallic Q
Carib Coral R
Options common to most models. (= Not Available; S = Standard equipment) Limefire Green Metallic S
Items may be standard equipment, optional at different pricing, or unavailable on
certain models. This chart is only a guide.
Seacrest Green T
Sage Blue Metallic U
Avalon Blue Metallic V
Cascade Blue V*
Mayfair Yellow W*
Rodeo Beige X
Iris X*
Rodeo Beige Y
Lilac Metallic Z
Two letter paint codes: Single-tone codes
are AA, BB, etc. Two-tone combinations:
First letter indicates upper body color and
second letter indicates lower body color. Ex-
ample: AB is Raven Black over Chevron
Blue Metallic. *1957 Spring color.

Chieftain
The big-car package for as little as the little ones!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 58.02%. Cars Wagons
Primary competition: Dodge Coronet and Studebaker President. Wheelbase 122.0" 122.0"
 847 1957 Pontiac

Notable changes: Restyled and trim and detail changes. Measurements (cont.)
Major standard equipment: Morrokide and nylon upholstery, front and
rear rubber floor mat, stainless steel front and rear window trim, body- Cars Wagons
side stainless molding, hubcaps, and 8.00 14 BSW tires. Station wag- Length 206.8" 207.7"
ons add: Morrokide upholstery and 8.50 14 BSW tires. Width 75.2" 75.2"
Height 60.1" 60.7"
Legroom front 43.4" 43.4"
Legroom rear 42.0" NA
Headroom front 36.0" 35.9"
Headroom rear 35.9" NA
Cargo capacity (cu. ft.) NA 87.0
Fuel capacity (gals.) 20.0 17.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Chieftain 2-Door Sedan, 6-p. 2711 $2,463 +9.96% 3515 21,343 -49.07%
Chieftain 2-Door Catalina Hardtop, 6-p. 2737 $2,529 +6.71% 3555 51,017 +10.10%
Chieftain 4-Door Sedan, 6-p. 2719 $2,527 +9.97% 3560 35,671 -15.04%
Chieftain 4-Door Catalina Hardtop, 6-p. 2739 $2,614 +7.00% 3635 40,074 +13.84%
Chieftain 2-Door Safari Station Wagon, 6-p. 2763 $2,841 +10.59% 3690 2,934 -51.89%
Chieftain 4-Door Safari Station Wagon, 9-p. 2762FC $2,898 +9.23% 3835 11,536 -9.18%
TOTALS Avg. price $2,645 +8.91% Production 162,575 -11.76%

Super Chief
Take command of the years top performance car ...
the triumphantly new Pontiac Super Chief !

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 19.34%. Cars Wagons
Primary competition: Buick Special, Dodge Royal, and Mercury Mon- Wheelbase 122.0" 122.0"
terey. Length 206.8" 207.7"
Notable changes: Restyled and trim and detail changes. Replaces Chief- Width 75.2" 75.2"
tain 870. Height 60.1" 60.7"
Major standard equipment: Morrokide and nylon or cloth upholstery, Legroom front 43.4" 43.4"
full floor carpeting, stainless steel front and rear window trim, beltline Legroom rear 42.0" NA
molding, bodyside stainless molding, full wheel covers, and 8.00 14 Headroom front 36.0" 35.9"
BSW tires. Station wagon adds: Morrokide upholstery and 8.50 14
BSW tires.
Headroom rear
Cargo capacity (cu. ft.)
35.9"
NA
NA
87.0
1
Fuel capacity (gals.) 20.0 17.0 9
Models Available
5
Change from Shipping Model Year Change from
7
Style No. Base FADP LY Wt. (lbs.) Production LY
Super Chief 2-Door Catalina Hardtop, 6-p. 2737D $2,735 +10.28% 3570 15,494 -37.38%
Super Chief 4-Door Sedan, 6-p. 2719D $2,664 +10.40% 3585 15,153 -31.38%
Super Chief 4-Door Catalina Hardtop, 6-p. 2739D $2,793 +10.22% 3640 19,758 -22.13%
Super Chief 4-Door Safari Station Wagon, 6-p. 2762DF $3,021 +9.89% 3765 14,095 -34.97%
TOTALS Avg. price $2,803 +10.19% Production 64,500 -31.29%
1957 Pontiac 848

Star Chief
The newest of all the new cars!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1955 through 1957.
Percentage of divisions sales volume: 31.72%. Cars 2-Dr. Wagon 4-Dr.Wagon
Primary competition: DeSoto Firesweep, Dodge Custom Wheelbase 124.0" 122.0" 122.0"
Royal, Hudson Hornet, Mercury Montclair, Nash Am- Length 213.8" 206.8" 207.7"
bassador, and Oldsmobile 88. Width 75.2" 75.2" 75.2"
Notable changes: Restyled; trim and detail changes. Height 60.1" 59.3" 60.7"
Major standard equipment: Morrokide and nylon uphol- Legroom front 43.4" 43.4" 43.4"
stery, full carpeting, DeLuxe steering wheel, bodyside Legroom rear 42.5" NA NA
stainless molding, belt line molding, lower rear quarter Headroom front 36.0" 36.0" 35.9"
panel and rear wheel opening stainless trim, full wheel Headroom rear 35.9" NA NA
covers, and 8.00 14 BSW tires. Convertible adds: Cargo capacity (cu. ft.) NA 71.0 87.0
Leather upholstery and power top. Safari 2-Door station Fuel capacity (gals.) 20.0 16.0 17.0
wagon adds: 8.00 14 BSW tires. Custom adds: Cloth
and leather or all-leather upholstery and pile carpeting.
Safari 4-Door station wagon adds: Reclining front seats
and additional lower body exterior trim.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Star Chief 2-Door Convertible Coupe, 6-p. 2867DTX $3,105 +8.68% 3860 12,789 -5.34%
Star Chief DeLuxe 4-Door Sedan, 6-p. 2819D $2,839 +12.35% 3630 3,774 -79.43%
Star Chief Custom 2-Door Catalina Hardtop, 6-p. 2837SD $2,901 +8.86% 3640 32,862 -24.27%
Star Chief Custom 4-Door Sedan, 6-p. 2819SD $2,896 NEW 3645 8,874 NEW
Star Chief Custom 4-Door Catalina Hardtop, 6-p. 2839SD $2,975 +8.78% 3710 44,283 -7.81%
Star Chief Custom 2-Door Safari Station Wagon,
6-p. 2764DF $3,481 +11.25% 3750 1,292 -68.04%
Star Chief Custom 4-Door Safari Station Wagon,
6-p. 2762SDF $3,636 NEW 3795 1,894 NEW
TOTALS Avg. price $3,119 +7.28% Production 105,768 -16.93%

Bonneville
The Breath-Taking Bonneville! Action Styled, Fuel Injection Powered!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957.
Wheelbase 124.0"
Percentage of divisions sales volume: 0.19%.
Length 213.8"
Primary competition: Chrysler 300. Width 75.2"
Notable changes: All-new model, based on Star Chief Convertible. Height 58.6"
Major standard equipment: Leather upholstery, power seat, full carpet- Legroom front 43.4"
ing, DeLuxe steering wheel, power windows, power top, signal-seeking Legroom rear 42.5"
radio, bodyside stainless molding, belt line molding, lower rear quarter Headroom front 36.0"
panel and rear wheel opening stainless trim, rocker panel molding, Headroom rear 35.9"
power steering, power brakes, custom full wheel covers, and 8.00 14 Cargo capacity (cu. ft.) NA
BSW tires. Fuel capacity (gals.) 20.0
 849 1957 Studebaker

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bonneville 2-Door Convertible Coupe, 6-p. 2867SDX $5,782 NEW 4285 630 NEW
TOTALS Avg. price $5,782 NEW Production 630 NEW

STUDEBAKER
This year, CRAFTSMANSHIP makes the BIG Difference in the low price field!

Studebaker managed to create yet another update for 1964 model year. This engine also proved more successful
the fifth season of the basic 1953 body. It is amazing what than the attempts by the Big Three manufacturers to boost
could be done with the addition of a little sheetmetal and horsepower through various forms of fuel injection. No
a lot of trim to give the consumer the illusion of a new car. other significant powertrain changes were made, although
An expanded new full-width grille design eliminated the there were spring and other suspension upgrades.
low mounted air inlets on each side. Thin horizontal and The Hawk series was realigned to further disassociate
vertical bars created 18 columns at its widest point, and 10 them from their humble Champion and Commander be-
rows at its highest point, giving the restyled cars a new, ginnings. The most notable appearance change was a new
wider look at the front end. The front bumper revealed a rear quarter panel appendage that created a taller tailfin,
lower body color pan on each end, and then turned down and a bodyside cove. The result was a more seamless flow
near the center, providing space for the enlarged grille. to the bodyside line. The reorganization of the series in-
Small round parking lamps were relegated to a spot below volved replacing the Flight Hawk and Sky Hawk with a Sil-
the front bumper ends. ver Hawk coupe, available with either six or eight cylinders,
At the back end, a new taillamp and bumper design and discontinuing the Power Hawk model. The Golden
gave the appearance of a taller tailfin, and added a V-shaped Hawk received minor grille changes and new chrome hash
effect to the quarter panel end. Taillamps were oval units marks in the air intakes flanking the grille.
mounted at the center of the V with backup lights below Several regular line models were redesignated or rein-
and ribbed chrome trim above. At a distance, the look was stated, and some new ones were introduced. Starting at the
somewhat similar to that of the 1957 Buicks. bottom, a barebones Scotsman series was introduced at
A four-door station wagon joined the Studebaker mid-year, consisting of a 2-door and 4-door sedan and a
range for 1957, designated as the Provincial in Comman- 2-door station wagon. Designated as part of the Champion
der trim and the Broadmoor in President trim. The top series, it was marketed as a separate series, and was mainly 1
line Pinehurst 2-Door station wagon was discontinued.
Interiors for all series received design and color up-
geared toward businesses and the taxicab market. Painted
hubcaps and a painted grille were standard, saying some- 9
dates.
The powerful Packard 352 CID V8 and accompany-
thing about the simplicity of the car. About the only op-
tions available were two armrests, two sun visors, electric
5
ing Ultra-Matic transmission were discontinued, but that windshield wipers, and Hill Holder clutch. Going by 7
didnt mean that Studebaker-Packard would be left out of Studebakers model numbering, the 56 Champion Sedans
the horsepower race. Instead Studebaker created an equally became 57 Champion DeLuxe models, while the former
powerful engine from its strong performing 289 CID V8 2-Door Sedanet joined a new 4-Door Sedan in the rein-
engine by supercharging it. Superchargers had been used in stated Champion Custom sub-series. The same thing hap-
the past, and some were relatively successful. Studebaker, pened with the Commander series. The President series
the largest volume manufacturer to date to try the power continued unchanged aside from the new station wagon
booster, was more successful than most of its predecessors, mentioned earlier.
using variations of the supercharged engine through the
1957 Studebaker 850

Champion Custom 2-Door Club Sedan

Commander 4-Door Provincial Station Wagon

Golden Hawk 2-Door Hardtop Studebaker interior

Model year production: 74,266, down 10.27% from 1956. Serial number identification: Seven to eight digit code lo-
Domestic market share: 1.19% (13th place). cated on left front door hinge pillar and read as follow: First
Base price range: $1,776 to $3,182. digit indicates series Champion and Flight Hawk = G,
Studebaker average base price: $2,275, up 2.32%. Commander and Power Hawk = 8, President and Sky Hawk
Introduction date: November 1956. Scotsman series intro- = 7, and Golden Hawk = 6 followed by six to seven digit
duced May 1957. sequential serial number by series as in chart that follows.
Assembly plants: South Bend, IN.

Serial Numbers by Assembly Plant and Series

Assembly plant Beginning Ending
South Bend, IN Champion* 1379201 1405239
South Bend, IN Commander 454101 471491
South Bend, IN President 188901 209836
South Bend, IN Golden Hawk 100001 104354
*Scotsman serial numbers included within Champion and begin with 1393139.

Powertrains
Scotsman,
Compression Champion & Golden
Engine Ratio Gross HP Transmission Silver Hawk Commander President Hawk
185 CID Sweepstakes, 7.8:1 101 3-speed manual S - - -
1-bbl., L-head, 6-cyl. Overdrive $110 - - -
Flight-O-Matic Drive $189 - - -
259 CID Sweepstakes, 8.3:1 180 3-speed manual - S - -
2-bbl., OHV, V8 Overdrive - $110 - -
Flight-O-Matic Drive - $189 - -
259 CID Sweepstakes, 8.3:1 195 3-speed manual - $ - -
4-bbl., OHV, V8 Overdrive - $ - -
Flight-O-Matic Drive - $ - -
289 CID Sweepstakes, 8.3:1 210 3-speed manual $121* - S -
2-bbl., OHV, V8 Overdrive $231* - $110 -
Flight-O-Matic Drive $310* - $189 -
289 CID Sweepstakes, 8.3:1 225 3-speed manual $* - $ -
 851 1957 Studebaker
Scotsman,
Compression Champion & Golden
Engine Ratio Gross HP Transmission Silver Hawk Commander President Hawk
4-bbl., OHV, V8 Overdrive $* - $ -
Flight-O-Matic Drive $* - $ -
289 CID Sweepstakes with Jet- 7.8:1 275 3-speed with overdrive - - - S
Stream Supercharger, Flight-O-Matic Drive - - - $89
2-bbl., OHV, V8
*Optional on Silver Hawk only. 289 4-barrel V8 standard on President Classic, with Overdrive and Flight-O-Matic optional at $110 and $189 respectively.

Major Options
Champion &
Scotsman Silver Hawk Commander President Golden Hawk
Heater and defroster S S S S S
Air conditioner - $395 $395 $395 $395
Electric clock - $16 $16 $16 $16
Starline 6-tube radio - $61 $61 $61 $61
Stratoline 8-tube radio - $80 $80 $80 $80
Power front seat adjustment - $45 $45 $45 $45
Power windows - $110 $110 $110 $110
Tinted glass - $45 $45 $45 $45
Power steering - $98 $98 $98 $98
Power brakes - $38 $38 $38 $38
Hill-Holder $15 $15 $15 $15 $15
Full wheel covers $17 $17 $17 S S
Whitewall tires - $28 $28 $28 $28
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
Midnight Black P-5710 Arctic White over Coppertone Metallic* P-5730
Arctic White P-5711 Midnight Black over Coppertone Metallic* P-5731
Apache Red P-5712 Arctic White over Midnight Black* P-5732
Coppertone Metallic P-5713 Midnight Black over Arctic White* P-5733
Tiara Gold Metallic P-5714 Arctic White over Cumberland Gray* P-5734
Woodsmoke Gray Metallic P-5715 Midnight Black over Cumberland Gray* P-5735
Glendale Green Metallic P-5716 Arctic White over Tiara Gold Metallic* P-5736
Turquoise P-5717 Arctic White over Taupe Metallic* P-5737
Azure Blue Metallic P-5718 Arctic White over Apache Red* P-5738
Wedgewood Blue
Taupe Metallic
P-5719
P-5720
Woodsmoke Gray Metallic over Arctic White
Wedgewood Blue over Arctic White
P-5739
P-5740 1
Turquoise over Glendale Green Metallic*
Glendale Green Metallic over Turquoise*
P-5721
P-5722
Azure Blue Metallic over Arctic White
Turquoise over Arctic White
P-5741
P-5742 9
Arctic White over Glendale Green Metallic*
Arctic White over Turquoise*
P-5723
P-5724
Glendale Green over Arctic White
Taupe Metallic over Arctic White
P-5743
P-5744
5
Midnight Black over Turquoise*
Wedgewood Blue over Azure Blue Metallic*
P-5725
P-5726
Tiara Gold Metallic over Arctic White
Coppertone Metallic over Arctic White
P-5745
P-5746
7
Azure Blue Metallic over Wedgewood Blue* P-5727 Apache Red over Arctic White P-5747
Arctic White over Azure Blue Metallic* P-5728 *Not available on Golden Hawk. Available exclusively on Golden Hawk.
Arctic White over Wedgewood Blue* P-5729
1957 Studebaker 852

Scotsman
The new Scotsman series ... combining economy and value!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 12.59%. Sedans Wagon
Primary competition: None. Wheelbase 116.5" 116.5"
Notable changes: All-new series based on Champion with less standard Length 202.4" 202.4"
equipment. Width 75.8" 75.8"
Major standard equipment: Cloth upholstery, full floor rubber mat, Height 58.0" 61.5"
painted grille, painted hubcaps, and 6.40 15 BSW tires. Station Legroom front 42.5" 42.5"
wagon adds: All vinyl upholstery and 6.70 15 BSW tires. Legroom rear 39.0" 39.0"
Headroom front 36.5" 36.5"
Headroom rear 35.5" 35.5"
Cargo capacity (cu. ft.) NA 64.0
Fuel capacity (gals.) 18.0 18.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Scotsman 2-Door Club Sedan, 6-p. 57G-F1 $1,776 NEW 2680 2,943 NEW
Scotsman 4-Door Sedan, 6-p. 57G-W1 $1,826 NEW 2725 3,005 NEW
Scotsman 2-Door Wagon, 6-p. 57G-D1 $1,995 NEW 2875 3,400 NEW
TOTALS Avg. price $1,866 NEW Production 9,348 NEW

Champion
Lowest cost line ... Craftsmanship quality!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1953 through 1958.
Percentage of divisions sales volume: 20.52%. Sedans Wagon
Primary competition: Chevrolet One-Fifty, Ford Custom, Plymouth Wheelbase 116.5" 116.5"
Plaza, and Rambler. Length 202.4" 202.4"
Notable changes: Restyled front and rear, trim and detail changes. Width 75.8" 75.8"
Major standard equipment: Vinyl and nylon upholstery, full-floor rub- Height 58.0" 61.5"
ber mat, door armrests, dual sunvisors, front fender and door stainless Legroom front 42.5" 42.5"
molding, and 6.40 15 BSW tires. Pelham wagon adds: All vinyl up- Legroom rear 39.0" 39.0"
holstery, color-keyed rubber floor mats, and 6.70 15 BSW tires. Headroom front 36.5" 36.5"
DeLuxe adds: Nylon and vinyl upholstery, color-keyed rubber carpet- Headroom rear 35.5" 35.5"
ing, stainless steel front and rear window moldings, and full-length Cargo capacity (cu. ft.) NA 64.0
stainless steel molding. Fuel capacity (gals.) 18.0 18.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion Custom 2-Door Club Sedan, 6-p. 57G-F2 $2,001 NEW 2755 1,751 NEW
Champion Custom 4-Door Sedan, 6-p. 57G-W2 $2,049 NEW 2785 2,106 NEW
Champion DeLuxe 2-Door Club Sedan, 6-p. 57G-F4 $2,123 +9.10% 2780 1,950 -54.66%
Champion DeLuxe 4-Door Sedan, 6-p. 57G-W4 $2,171 +8.77% 2810 8,313 -30.63%
 853 1957 Studebaker
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Champion 2-Door Pelham Wagon, 6-p. 57G-D4 $2,382 +6.72% 3015 1,120 -49.91%
TOTALS Avg. price $2,145 +7.02% Production 15,240 -29.50%

Commander
Value line ... new boulevard ride!

Nameplate year of origin: 1927. Measurements

Current bodystyle lifespan: 1953 through 1958.
Percentage of divisions sales volume: 24.84%. Sedans Wagon
Primary competition: Chevrolet Two-Ten, Ford Fairlane, and Plymouth Wheelbase 116.5" 116.5"
Savoy. Length 202.4" 202.4"
Notable changes: Restyled front and rear, trim and detail changes. Width 75.8" 75.8"
Major standard equipment: Vinyl and nylon upholstery, full-floor rub- Height 58.0" 61.5"
ber mat, door armrests, dual sunvisors, front fender and door stainless Legroom front 42.5" 42.5"
molding, and 6.40 15 BSW tires. Station wagons add: All vinyl up- Legroom rear 39.0" 39.0"
holstery, color-keyed rubber floor mats, and 6.70 15 BSW tires. Headroom front 36.5" 36.5"
DeLuxe adds: Nylon and vinyl upholstery, color-keyed rubber carpet- Headroom rear 35.5" 35.5"
ing, stainless steel front and rear window moldings, and full-length Cargo capacity (cu. ft.) NA 64.0
stainless steel molding. Fuel capacity (gals.) 18.0 18.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Commander Custom 2-Door Club Sedan, 6-p. 57B-F2 $2,124 NEW 3075 530 NEW
Commander Custom 4-Door Sedan, 6-p. 57B-F2 $2,173 NEW 3105 828 NEW
Commander DeLuxe 2-Door Club Sedan, 6-p. 57B-F4 $2,246 +8.19% 3100 2,072 -43.43%
Commander DeLuxe 4-Door Sedan, 6-p. 57B-W4 $2,295 +8.00% 3140 10,285 -30.03%
Commander 2-Door Parkview Wagon, 6-p. 57B-D4 $2,505 +6.41% 3310 738 -77.86%
Commander 4-Door Provincial Wagon, 6-p. 57B-P4 $2,561 NEW 3355 3,995 NEW
TOTALS Avg. price $2,317 +8.68% Production 18,448 -20.55%

President
Luxury line ... luxury power! 1
9
Measurements
Nameplate year of origin: 1927 (name not used from 1942 to 1954).
Current bodystyle lifespan: 1955 through 1958.
Sedans Classic Sedan Wagon
5
Percentage of divisions sales volume: 15.56%.
Primary competition: Chevrolet Bel Air, Ford Fairlane 500, and Wheelbase 116.5" 120.5" 116.5"
7
Plymouth Belvedere. Length 202.4" 206.4" 202.4"
Notable changes: Restyled front and rear, trim and detail changes. Width 75.8" 75.8" 75.8"
Major standard equipment: Vinyl and nylon upholstery, color- Height 58.0" 60.4" 61.5"
keyed rubber floor mats, door armrests, dual sunvisors, safety Legroom front 42.5" 42.5" 42.5"
padded dash, deluxe two-tone steering wheel, stainless steel front Legroom rear 39.0" NA 39.0"
and rear window moldings, full-length stainless steel molding, and Headroom front 36.5" 36.5" 36.5"
6.70 15 BSW tires. Station wagons add: All vinyl upholstery and Headroom rear 35.5" NA 35.5"
color-keyed rubber rear load floor mats. Classic adds: Nylon and Cargo capacity (cu. ft.) NA NA 64.0
vinyl upholstery, color-keyed full floor carpeting, automatic glove Fuel capacity (gals.) 18.0 18.0 18.0
1957 Studebaker 854
compartment and trunk lights, chrome wheel covers, and 7.10 15
BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
President 2-Door Club Sedan, 6-p. 57H-F6 $2,358 +7.77% 3170 836 -56.32%
President 4-Door Sedan, 6-p. 57H-W6 $2,407 +7.77% 3205 3,127 -54.16%
President Classic 4-Door Sedan, 6-p. 57H-Y6 $2,539 +2.01% 3270 6,063 -28.73%
President 4-Door Broadmoor Wagon, 6-p. 57H-P6 $2,666 NEW 3415 1,530 NEW
TOTALS Avg. price $2,493 -6.86% Production 11,556 -38.42%

Hawk
Motorsport ... family size!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1953 through 1961.
Wheelbase 120.5"
Percentage of divisions sales volume: 23.16%.
Length 203.9"
Primary competition: See Champion and President for competition for Silver Width 71.3"
Hawk. Golden Hawk competition: Chevrolet Corvette and Ford Thunder- Height 56.3"
bird in concept, but not direct competition as Golden Hawk was a 5-pas- Legroom front 44.0"
senger hardtop. Legroom rear 36.0"
Notable changes: Revised rear quarter styling and trim and detail changes. Headroom front 35.5"
Major standard equipment: Nylon and vinyl upholstery, color-keyed rubber Headroom rear 33.8"
carpeting, door and rear seat center armrests, dual sunvisors, stainless steel Cargo capacity (cu. ft.) NA
front and rear window moldings, bodyside stainless steel molding, and 6.40 Fuel capacity (gals.) 18.0
15 BSW tires. Golden Hawk adds: All-vinyl upholstery, color-keyed full
floor carpeting, automatic glove compartment and trunk lights, backup
lights, directional signals, chrome fender ornaments, full wheel covers, and
7.10 15 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Silver Hawk 2-Door Coupe, 5-p. 57G-C3* $2,142 +4.81% 2790 15,318* +111.09%
Golden Hawk 2-Door Hardtop, 5-p. 57H-K7 $3,182 +3.95% 3400 4,356 +7.00%
TOTALS Avg. price $2,406 +5.10% Production 19,674 +2.66%
*Silver Hawk 6 Model 57G production, 4,283; Silver Hawk V8 Model 57B production, 11,035.
 1958
Automobiles of the 1950s are often remembered for that dramatic decrease into perspective there were over
powerful V8 engines, which were available in nearly every car 50,000 more 1957 Plymouths built than the total produc-
on the market for 1958, lots of chrome, which most cars had tion of all five Chrysler divisions combined in 1958.
an abundance of this year, and tailfins. The latter would Despite the problems, there was some good news to
reach their pinnacle in 1959, but there were plenty of fins to come out of Chrysler. A new feature called Autopilot speed
be found on this years crop of cars. Unfortunately, the year control was introduced on Imperial models. Also during 1958,
was marred by a recession that began in 1957 and continued Chrysler purchased a 15 percent interest in Simca (Socit In-
throughout the year. The effect on the automotive industry dustrielle de Mcanique et Carosserie Automobile) from Ford
was a 32 percent drop in model year production from 1957. Motor Company. Chrysler immediately began importing
One feature common across the industry was the in- Simca cars, including the Vedette Beaulieu, which used a re-
troduction of the newly approved quad headlight arrange- vised Ford flathead V8 engine. This was one of three new
ment. Some states still outlawed the four-headlamp setup, brands of automobiles to be imported from Europe this year.
and a few manufacturers would accommodate those who Ford Motor Company had a very busy year with its
wanted single lamp setups, but for the most part the state 1958 models. Topping the new products was the Septem-
laws were ignored once the federal government had approved ber 4, 1957, public introduction of the Edsel, a car intended
their use. Marketing departments busily worked to come up to take advantage of the expanding medium-price field and
with names for the new headlamp configuration, such as to fill a perceived void between Ford and Mercury. Con-
Ford Safety-Twin headlights, and Buick Vista-Vision. ceptually it would compete with Pontiac and Dodge mod-
At American Motors, 1958 marked a new start of sorts. els. With series covering the upper low-priced market up
The Nash and Hudson names had been laid to rest at the end through the upper mid-price range, the Edsel line con-
of the 1957 model year. The former Nash Ambassador was sisted of the Ford-bodied Ranger and Pacer and Mercury-
officially a stand-alone model under the American Motors bodied Corsair and Citation models. It is interesting to
corporate line, but was commonly referred to as a Rambler note how early Ford knew things were going wrong with
by most industry sources. The new-for-56, badge-engi- the Edsel. Four days prior to the Edsels introduction, on
neered Nash Rambler and Hudson Rambler returned with August 31, 1957, the Lincoln and Mercury divisions had
a styling update that included quad headlamps and tailfins, been recombined, after having been separated in 1955.
and they headlined the new Rambler line. The original Ram- Then during January 1958 Edsel was added to the Lincoln-
bler of 1955 was back as the newly named American series Mercury division, along with the English Ford, to form the
with more modern styling and a larger six-cylinder engine. new M-E-L (Mercury-Edsel-Lincoln) division. Manage-
The new-for-57 Chrysler Corporation cars returned ment obviously knew early on that things were not going 1
for 58 with trim changes and the new quad headlamps.
Chrysler divisions were plagued by quality issues that came
well, and that overhead expenses would have to be cut.
Standard full-size Ford and Mercury models received
9
to light on the 1957 models, such as rusting body panels, a styling update for the new year, but Ford surprised con- 5
breaking torsion bars, and rare instances of transmission
failures. These issues coupled with the recession harmed
sumers when it introduced the all-new 4-seat Thunder-
bird, in 2-Door Hardtop and Convertible models. The
8
Chrysler more than Ford and General Motors, with a re- change took the T-Bird in a totally new marketing direc-
sulting 47 percent drop in model year production. To put tion, transforming it from a 2-passenger sport touring car

855
1958 Buick 856
to a 4-passenger luxury sport line. But the new car was so the German-built Opel and the English-built Vauxhall. The
well done that it was an immediate hit, and ushered in a Opel would be sold through Buick dealers and the Vauxhall
whole new segment of the automotive market, to become through Pontiac dealers. The Vauxhall never really caught on,
known as the personal luxury car. Motor Trend magazine but was imported through the early 1960s. The Opel was
was impressed enough to choose the new Thunderbird as more successful, and was sold by Buick through 1975.
its 1958 Car of the Year. This was the first time that an in- Things were looking bleak for Packard and Studebaker
dividual series had been selected to receive the award. this year. Slightly restyled cars were introduced but sales
Also completely new was the full line of Lincoln and continued on a downward trend. The 58 Packard models
Continental models. The newly named Continental Mark were still thinly disguised Studebakers, but a new two-door
III had virtually nothing in common with the style and ex- hardtop, also available in the Studebaker line and built on
clusiveness of the Mark II, despite sharing the name. The the longer Hawk chassis, was a very pleasing design com-
1958 Continental was basically a more fully equipped Lin- plete with thin roofline and tailfins. An ungainly front end
coln, even sharing the same body and styling features. The for the Packard, however, kept it from selling as well as it
new Thunderbirds, as well as the Lincoln and Continen- might have otherwise. Also, a one-year-only Hawk model
tal, were of a unit-body design. The 195860 Lincoln and was sold under the Packard name, an odd introduction con-
Continental would ultimately be some of the largest uni- sidering that the corporate decision makers must have surely
body cars ever built. known the Packard line would be gone before the year was
General Motors marked its 50th anniversary this year out. On July 13, 1958, the last Packard was built at the
with a year-long Golden Milestone celebration. The Studebaker plant in South Bend, Indiana.
theme was From the Progress of the Past the Promise of On the truck side, new grilles, power and trim upgrades
the Future. Specially painted cars in Anniversary Gold highlighted most makes. As with most cars, Chevrolet,
Metallic were sold through Chevrolet and Pontiac divi- Dodge, Ford, and GMC trucks all gained quad headlamp se-
sions, while Buick, Oldsmobile and Cadillac offered simi- tups. The Ford Ranchero received styling changes similar to
lar gold paint. However, the special gold paint did not of- Ford cars. And finally, International trucks received updated
ficially constitute a special anniversary model. Styling styling that would carry them well into the 1960s.
changes included an all-new body and X-frame chassis de-
sign for Chevy and Pontiac, along with more powerful en-
gines. A new Chevrolet Impala and an expanded Pontiac 1958 Overview and Changes
Bonneville series were the top line sport luxury models of from Prior Year
their respective division. Pontiac was recognized for its ef- Total industry production: 4,228,950, down 32.45%.
forts in the area of performance by the naming of a Bon- Number of manufacturers for model year: 18, no change.
neville convertible as the official pace car of the 1958 Indi- Number of models and body types offered: 290, up from
anapolis 500 race. 254.
The other three GM divisions cars were extensively Industry average base price: $3,205, down 2.94%.
made over, with very little shared on the outside with their Industry base price range: $1,775 for the Rambler Ameri-
can 2-Door, 3-passenger Business Coupe, to $15,075 for the
1957 counterparts except the greenhouse area. Responding
Imperial Crown Imperial 4-Door, 8-passenger Limousine.
to increasing demand for smaller cars, GM decided to import

BUICK
The Air Born B-58 Buick ... It looks and feels like flight
on wheels ... with spectacular new performance!

While using the same body shell as the 1957 Buicks, Both the vertical bar grille and the Ventiport were gone, but
the 1958 Buick was very definitely different on the outside. a stylish version of both would be back for 1960. The new
Two longtime Buick identifiers were absent this season. 1958 grille was made up of what appeared to be about 150
 857 1958 Buick
free-floating chrome squares, evenly spaced, four rows in Dynaflow with a truly infinitely variable stator. This new
height for the full width of the car with round parking capability made the Flight Pitch Dynaflow one of the most
lights mounted at each end. The look was obviously bright responsive and smoothest transmissions ever produced. It
and sparkly, but alas, the glitter did not end there. was standard on the Limited and Roadmaster, and optional
Another Buick identifier, in its last appearance of the for the Super and Century.
fifties, was a modified Sweepspear which began on the in- Interiors continued similar to 1957, with some up-
side front edge of the headlight eyebrow, wrapped over and grades on higher series cars. Model changes were minimal,
around onto the front fender side, then followed the tradi- with the three-piece rear window Roadmasters being gone
tional path to the front of the rear wheel opening, then due to lack of public acceptance, and the Super Convert-
continued to the rear wheel opening and straight back to ible being discontinued. A new ultra-luxurious Limited line
the rear bumper. But on the rear quarter panel, all models replaced the previous Roadmaster 75, adding a convertible
wore some type of ornamentation that covered an area to the line, along with eight inches of length at the rear of
roughly 5 feet long by 1 foot tall, virtually the entire rear the car. The Limited nameplate had previously been used
fender. Many considered this the pinnacle of chrome ex- on top-of-the-line, limousine-like Buicks prior to World
cess on American cars. War II. Finally, the Special Riviera 4-Door Hardtop Estate
Powerplant choices remained the same, although the Wagon and Century Caballero 4-Door Hardtop Estate
Fireball name was gone, replaced by the B-12000, fitting Wagon both returned for a second and final season, as Gen-
in with the theme of B-58 Buick. The B-12000 name eral Motors ended the four-year run of hardtop wagon
was taken from the fact that it developed a thrust of 12,000 models that included the Chevrolet Nomad, Pontiac Sa-
pounds behind every pistons power stroke. Putting the fari, and Oldsmobile Fiesta Wagons.
power to the road was a newly engineered Flight Pitch

Limited 2-Door Convertible

Century 4-Door Caballero
Hardtop Station Wagon

Limited 4-Door Riviera Hardtop Special 2-Door Riviera Hardtop

Model year production: 240,659, down 40.44% from 1957. Serial number identification: Nine digit code read as follows:
Domestic market share: 5.71% (5th place). 1st digit indicates series (e.g., 4 = Series 40 Special), 2nd
Base price range: $2,636 to $5,125. digit identifies year (E = 1958), 3rd digit indicates assembly
Buick average base price: $3,728, up 6.21%. plant code from above, followed by 6-digit sequential num-
Introduction date: October 1957. ber by assembly plant beginning with 001001 for each plant.
Assembly plants: Flint, MI (1); Southgate, CA (2); Linden, NJ Style number can be found on body identification plate. An
(3); Fairfax (Kansas City), KS (4); Wilmington, DE (5); At- X after the style number denotes power windows.
lanta, GA (6); Framingham, MA (7); and Arlington, TX (8). 1
9
Powertrains 5
Engine
Compression
Ratio Gross HP Transmission Special
Century &
Super
Roadmaster &
Limited 8
364 CID B-12000, 2-bbl., V8 9.5:1 250 3-speed manual S - -
Variable Pitch Dynaflow Drive $220 - -
Flight Pitch Dynaflow Drive $296 - -
364 CID B-12000, 4-bbl., V8 10.0:1 300
1958 Buick 858
Compression Century & Roadmaster &
Engine Ratio Gross HP Transmission Special Super Limited
Variable Pitch Dynaflow Drive - S
Flight Pitch Dynaflow Drive - $75 S

Major Options
Special Century Super Roadmaster Limited
Heater and defroster $102 $102 $102 $102 $102
Buick Air conditioner $430 $430 $430 $430 $430
Power brakes $43 $43 S S S
Power steering $108 $108 S S S
Power windows $108 $108* $108 S S
Power front seat adjustment $100 $100* $100 S S
Sonomatic AM radio $102 $102 $102 $102 -
Selectronic AM radio $130 $130 $130 $130 S
Easy-Eye tinted glass $43 $43 $43 $43 $43
Outside LH rear view mirror $* $* $ S S
Air-Poise suspension $188 $188 $188 $188 $188
Full wheel covers $ S S S S
*Standard on Convertibles. Standard on all 2-Door models.
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code Code
Carlsbad Black A Arctic Blue (1957 Spring Color carryover) S
Sylvan Gray Metallic B Cobalt Blue (1958 Spring Color) S
Glacier White C Desert Sage (1958 Spring Color) T
Hunter Green Metallic D Gulf Green Metallic (1957 Spring Color carryover) U
Spray Green E Mojave Yellow (1958 Spring Color) U
Colonial Blue Metallic F Dusk Rose (1957 Spring Color carryover) Y
Mariner Blue Metallic (1957 Spring Color carryover) F Canyon Cedar (1958 Spring Color) Y
Warwick Blue G Green Mist 1
Dark Turquoise Metallic H Blue Mist 2
Light Turquoise J Laurel Mist 3
Antique Ivory K Silver Mist 4
Casino Cream L Polar Mist 5
Seminole Red M Gold Mist Metallic 6
Garnet Red Metallic N Two-tone combinations: First letter indicates upper body color and second letter
Reef Coral P indicates lower body color. Example: BC is Sylvan Gray Metallic over Glacier
Desert Beige R White.

Special
Only the price tag will tell you that these Buicks
are the thriftiest buys in the family.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 57.85%.
Length 211.8"
Primary competition: DeSoto Firesweep, Dodge Royal, Edsel Pacer, Mer- Width 78.1"
cury Monterey, Oldsmobile 88, and Pontiac Super Chief. Height 57.4"
Notable changes: Completely restyled. Legroom front 43.0"
Major standard equipment: Cordaveen and vinyl or cloth and vinyl uphol- Legroom rear 41.7"
stery, front and rear side armrests, full floor covering, sliding sun shades, Headroom front 34.9"
 859 1958 Buick

Sweepspear stainless bodyside trim, rear quarter panel bright trim above Measurements (cont.)
rear wheel opening, front and rear bumper guards, and 7.10 15, 4-ply
Headroom rear 33.5"
tires. Wagons add: 7.60 15 tires. Convertible adds: All Cordaveen up-
Cargo capacity (cu. ft.) NA
holstery, outside LH rear view mirror, and power convertible top. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Special 2-Door Sedan, 6-p., Model 48 4411 $2,636 +1.54% 4063 11,566 -50.10%
Special 2-Door Riviera Hardtop, 6-p., Model 46R 4437 $2,744 +1.58% 4058 34,903 -45.82%
Special 2-Door Convertible, 6-p., Model 46C 4467 $3,041 +1.81% 4165 5,502 -35.31%
Special 4-Door Sedan, 6-p., Model 41 4469 $2,700 +1.51% 4115 48,238 -19.25%
Special 4-Door Riviera Hardtop, 6-p., Model 43 4439 $2,820 +1.44% 4180 31,921 -36.87%
Special 4-Door Estate Wagon, 6-p., Model 49 4481 $3,145 +3.22% 4396 3,663 -47.77%
Special 4-Door Riviera Estate Wagon, 6-p., Model
49D 4482 $3,261 +2.97% 4408 3,420 -49.83%
TOTALS Avg. price $2,907 +2.04% Production 139,213 -36.79%

Century
Adds new sparkle to its name as Americas
most spectacular performance buy.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 15.61%.
Length 211.8"
Primary competition: Chrysler Windsor, DeSoto Firedome, Edsel Cor- Width 78.1"
sair, Mercury Montclair, Oldsmobile Super 88, Packard Clipper, and Height 56.8"
Pontiac Star Chief. Legroom front 43.0"
Notable changes: Completely restyled. Legroom rear 41.6"
Major standard equipment: Nylon interior trim, full carpeting, padded Headroom front 34.9"
instrument panel, trunk light, Sweepspear stainless bodyside trim, Headroom rear 33.5"
rear quarter panel bright trim above rear wheel opening, front and rear Cargo capacity (cu. ft.) NA
bumper guards, and 7.60 15, 4-ply tires. Wagon adds: Cordaveen in- Fuel capacity (gals.) 19.0
terior trim. Convertible adds: LH outside rear view mirror and power
convertible top, front seat, and windows.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Century 2-Door Riviera Hardtop, 6-p., Model 66R
Century 2-Door Convertible, 6-p., Model 66C
4637
4667X
$3,368
$3,680
+3.00%
+2.28%
4182
4302
8,110
2,588
-52.38%
-36.65% 1
Century 4-Door Sedan, 6-p., Model 61
Century 4-Door Riviera Hardtop, 6-p., Model 63
4669
4639
$3,316
$3,436
+2.54%
+2.44%
4241
4267
7,241
15,171
-10.33%
-42.94%
9
Century 4-Door Caballero Estate Wagon, 6-p.,
Model 69 4682 $3,831 +3.37% 4498 4,456 -56.25%
5
TOTALS Avg. price $3,526 +2.73% Production 37,566 -43.05% 8
1958 Buick 860

Super
Great new spaciousness and spirit in the medium-priced field.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 127.5"
Percentage of divisions sales volume: 17.61%.
Length 219.1"
Primary competition: Chrysler Saratoga, DeSoto Fireflite, Edsel Cita- Width 79.8"
tion, Mercury Park Lane, and Oldsmobile 98. Height 58.9"
Notable changes: Completely restyled. Legroom front 43.5"
Major standard equipment: Nylon and Cordaveen interior trim, full Legroom rear 44.5"
carpeting, padded instrument panel, electric clock, trunk light, Headroom front 36.4"
Sweepspear stainless bodyside trim, rear quarter panel bright trim Headroom rear 35.1"
above rear wheel opening, front and rear bumper guards, and 7.60 Cargo capacity (cu. ft.) NA
15, 4-ply tires. Fuel capacity (gals.) 19.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super 2-Door Riviera Hardtop, 6-p., Model 56R 4537 $3,644 +3.05% 4392 13,928 -47.50%
Super 4-Door Riviera Hardtop, 6-p., Model 53 4539 $3,789 +2.93% 4500 28,460 -31.69%
TOTALS Avg. price $3,717 -0.43% Production 42,388 -39.66%

Roadmaster 75
A new summit of luxury among the standard-length fine cars.

Nameplate year of origin: 1936 (nomenclature of Roadmaster 75 began 1957). Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 127.5"
Percentage of divisions sales volume: 5.84%.
Length 219.1"
Primary competition: Chrysler New Yorker. Width 79.8"
Notable changes: Completely restyled. Height 59.5"
Major standard equipment: Cloth or cloth and leather upholstery choices with Legroom front 43.2"
double depth Foamtex cushions, full carpeting, rear seat center armrests on Legroom rear 44.1"
Sedan, padded instrument panel, electric clock, Sweepspear stainless bodyside Headroom front 35.8"
trim, rear quarter panel bright trim above rear wheel opening, wheel opening Headroom rear 34.5"
and rocker panel moldings, power steering, power brakes, power front seat, Cargo capacity (cu. ft.) NA
deluxe wheel covers, and 8.00 15, 4-ply tires. Convertible adds: Leather inte- Fuel capacity (gals.) 19.0
rior trim, power windows, and power convertible top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Roadmaster 75 2-Door Riviera Hardtop, 6-p.,
Model 75R 4737X $4,557 +15.54% 4568 2,368 -15.79%
Roadmaster 75 2-Door Convertible, 6-p.,
Model 75C 4767X $4,680 +15.10% 4676 1,181 -72.93%
Roadmaster 75 4-Door Riviera Hardtop, 6-p.,
Model 75 4739X $4,667 +15.15% 4668 10,505 -0.20%
TOTALS Avg. price $4,635 +15.52% Production 14,054 -70.46%
 861 1958 Cadillac

Limited
If owning a car of magnificent new proportion is your desire,
then the LIMITED deserves your first consideration.

Nameplate year of origin: 1935. Measurements

Current bodystyle lifespan: 1958.
Wheelbase 127.5"
Percentage of divisions sales volume: 3.09%.
Length 227.1"
Primary competition: Cadillac Series 62, Imperial (base), and Lincoln Capri. Width 79.8"
Notable changes: Restyled model replacing 1957 Roadmaster 75 series. Height 59.5"
Major standard equipment: Ultra-plush cloth or cloth and leather uphol- Legroom front 43.2"
stery choices with double depth Foamtex cushions, full carpeting, padded Legroom rear 44.1"
instrument panel, rear seat center armrests, electric clock, power front seat, Headroom front 35.8"
power windows, tinted glass, Selectronic radio, power radio antenna, Headroom rear 34.5"
Sweepspear stainless bodyside trim, rear quarter panel accent trim above Cargo capacity (cu. ft.) NA
rear wheel opening containing three sets of five vertical stainless strips Fuel capacity (gals.) 19.0
slightly slanted back to match taillamp angle, wheel opening and rocker
panel moldings, lower rear quarter chrome trim, chrome louvered taillamps,
power steering, power brakes, deluxe wheel covers, and 8.00 15, WSW 4-
ply tires. Convertible adds: Leather upholstery and power convertible top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Limited 2-Door Riviera Hardtop, 6-p., Model 755 4837X $5,002 +14.38% 4691 1,026 -57.32%
Limited 2-Door Convertible, 6-p., Model 756 4867X $5,125 NEW 4603 839 NEW
Limited 4-Door Riviera Hardtop, 6-p., Model 750 4839X $5,112 +14.03% 4710 5,571 -54.52%
TOTALS Avg. price $5,080 +14.72% Production 7,436 -49.26%

CADILLAC
Standard of the World for more than half a century.

Appearing bulkier and heavier than last year, the 1958 still said Cadillac. One new model in the line was an ex-
Cadillacs were not greatly changed engineering-wise, but tended deck Series 62 4-Door Hardtop, featuring an addi-
were vastly updated outside. In typical fifties fashion, they tional 8.5 inches in length added to the trunk area. 1
were given an annual facelift, complete with the new quad
headlamp setup now appearing on nearly every make in
Bodyside ornamentation included a new simulated air
intake now mounted on the front fender ahead of the wheel
9
the industry. The new bumpers were a little more tradi- opening. Other changes included rocker panel moldings 5
tional with the rubber tipped bumper guards toned down
slightly and set lower against the parking lamps, which now
on all models, lower rear quarter panel stainless trim on El-
dorado and Series 60 Special Fleetwood models, and a strip
8
occupied a single pod in the bumper below. The grille was of stainless running from the headlight trim rings back to
stretched to nearly full car width, and was made up of the midpoint of the car. The rear wheel opening fender
dozens of round points, looking something like free-float- skirts returned, but only on the Series 60 Special Fleet-
ing cleats. It was a unique and pleasant looking design that wood. Exclusive to this model and Eldorados were lower
1958 Cadillac 862
rear quarter panels covered in stainless steel, horizontally reachable goal a few years back, it should be noted that
ribbed on the 60 Special. Interiors were more lavish than even within GM, this goal of 1 per 1 had been achieved
ever, with thickly padded seats and side panels, and the in- at Chevrolet. It is interesting to note that with the addi-
strument panel continued its chrome laden horizontal tional bulk that Cadillacs carried, this year both Pontiac and
theme. Oldsmobile had larger displacement engines in their cars,
Changes could be found under the hood in the form which weighed less, although their rated horsepower was
of a new Tri-power carburetor setup which replaced the not allowed to be advertised as greater than Cadillac. Last,
space-robbing dual 4-barrel carburetor configuration pre- but not least, the unofficial name of the Series 75 Fleetwood
viously used. The horsepower rating for the triple two-bar- Imperial Sedan became the Series 75 Fleetwood Limou-
rel carbureted engine was 335, very nearly reaching the sine. This was done to eliminate any possible confusion
one horsepower per cubic inch benchmark that all engi- with Chrysler Corporations Imperial division, established
neers strove to achieve. While this seemed like an un- for the 1955 season.

Eldorado Biarritz 2-Door Convertible

Series 62 2-Door Convertible

Series 62 4-Door Sedan deVille Hardtop Sedan

Eldorado Brougham 4-Door Hardtop Eldorado Seville 2-Door Hardtop

Model year production: 119,657, down 17.07% from 1957. duction number. Ending number for all models: 121786.
Domestic market share: 2.84% (10th place). Example: 58M000001 is a 1958 Cadillac Series 60 Special
Base price range: $4,784 to $13,074. with production number 000001. Cadillac Style Symbols:
Cadillac average base price: $6,866, up 2.76%. E model 6267S; F model 6267; G model 6237; H
Introduction date: November 1957. model 6237S; J model 6237D; K model 6239; L
Assembly plants: Detroit, MI (1). model 6239D; M model 6039; N model 6239E; P
Data plate identification: Nine-digit code read as follows: 1st model 7059; R model 7523; S model 7533;
and 2nd digits identify model year (58 for 1958); 3rd digit Z Commercial Chassis.
is style symbol (see list); followed by 6-digit sequential pro-

Powertrains
Compression
Engine Ratio Gross HP Transmission All except Eldorado Eldorado (all models)
365 CID, 4-bbl., V8 10.25:1 310 Hydra-Matic Automatic S -
365 CID, Triple 2-bbl., V8 10.25:1 335 Hydra-Matic Automatic $134 S

Major Options
62 Eldorado 60 Special 75 Fleetwood Eldorado Brougham
Air conditioning $474 $474 $474 $625 S
Heater and ventilation system $129 S $129 $179 S
 863 1958 Cadillac
62 Eldorado 60 Special 75 Fleetwood Eldorado Brougham
Radio with rear speaker $164 S $164 $164 S
Power windows $108* S S S S
Power door locks $35$57 $35 $57 $57 S
Power 2-way front seat (6-way on Eldorado) $81* S S $81 S
Power brakes S S S S S
Autronic Eye headlight dimmer $48 $48 $48 $48 S
Gold finish grille $27 No cost $27 $27 No cost
5 Sabre spoke wheels $350 $350 $350 $350 $350
White sidewall tires $55 S $55 $55 S
*Standard on Series 62 Convertible, Coupe de Ville and Sedan de Ville.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Rajah Silver Metallic 92
Black 10 Code
Alpine White 12 Argyle Blue Metallic 94
Cheviot Gray Metallic 14 Gleneagles Green Metallic 96
Prestwick Gray Metallic 16 Desert Gold Metallic 98
Camelot Gray Metallic 18
Daphne Blue 20 Colors exclusive to Eldorado Brougham
Somerset Blue Metallic 24
Cobalt Blue Metallic 26 Code
Turquoise 28 Ebony 110
Peacock Metallic 29 Chamonix White 112
Acadian Green 30 Wimbledon Gray Metallic 116
Versailles Green Metallic 32 Deauville Gray Metallic 118
Regent Green Metallic 36 Lake Placid Blue Metallic 122
Calcutta Cream 40 Copenhagen Blue Metallic 124
Alamo Beige Metallic 42 Fairfax Blue Metallic 126
Buckskin 44 Jamaican Green Metallic 132
Tahitian Coral Metallic 48 Laurentian Green Metallic 134
Dakota Red 50 Plantation Green Metallic 136
Two-tone combinations available at extra cost. Manila 140
Sandalwood 144
Colors exclusive to Eldorado Biarritz and Seville Kenya Beige Metallic 148
Nairobi Pearl Metallic 149
Code Maharani Maroon Metallic 152
Olympic White 90

Series 62
It outsteps its own great traditions!
1
Nameplate year of origin: 1940.
Measurements 9
Current bodystyle lifespan: 1957 through 1958.
6239
6239D &
6239E
6237, 6267
& 6237D
5
Percentage of divisions sales volume: 86.29%.
Primary competition: Imperial, Lincoln Capri. Wheelbase 129.5" 129.5" 129.5" 8
Notable changes: Restyled front and rear. Length 216.8" 225.3" 221.8"
Major standard equipment: Two-tone tufted interior trim with Width 80.0" 80.0" 80.0"
gabardine bolsters and gabardine or nylon inserts, rear seat Height 59.0" NA NA
center armrest, carpeting, rocker panel moldings, rear fender Legroom front 44.8" NA 44.8"
skirts, full wheel covers, and 8.00 15 BSW tires. Coupe de Legroom rear 44.3" NA 44.3"
1958 Cadillac 864
Ville and Sedan de Ville add: Leather and nylon interior Measurements (cont.)
trim, power front seat and windows. Convertible adds:
Power top. 6239D & 6237, 6267
6239 6239E & 6237D
Headroom front 35.6" NA 35.6"
Headroom rear 35.5" NA 35.4"
Cargo capacity (cu. ft.) NA NA NA
Fuel capacity (gals.) 20.0 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 2-Door Hardtop, 6-p. 6237 $4,784 +2.29% 4630 18,736 -25.41%
Series 62 2-Door Convertible, 5-p. 6267 $5,454 +3.04% 4845 7,825 -13.06%
Series 62 4-Door Hardtop, 6-p. 6239 $4,891 +2.30% 4675 13,335 -58.77%
Series 62 4-Door Hardtop Extended Deck, 6-p. 6239E $5,079 NEW 4770 20,952 NEW
Series 62 2-Door Hardtop Coupe de Ville, 6-p. 6237D $5,251 +2.64% 4705 18,414 -22.67%
Series 62 4-Door Hardtop Sedan de Ville, 6-p. 6239D $5,497 +4.59% 4855 23,989 +0.76%
TOTALS Avg. Price $5,159 +2.68% Production 103,251 -9.49%

Eldorado
From great achievements ... an inspiring tradition!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 129.5"
Percentage of divisions sales volume: 1.40%.
Length 223.4"
Primary competition: Chrysler 300. Width 80.0"
Notable changes: Restyled front and rear. Height 58.0"
Major standard equipment: Leather interior, color-keyed carpeting, sig- Legroom front 44.8"
nal seeking radio, windshield washers, power front seat adjustment, Legroom rear 44.3"
power windows, automatic heating system, LH outside rear view mir- Headroom front 35.6"
ror, and 8.20 15 WSW tires. Convertible adds: power top. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 62 Eldorado Seville 2-Door Hardtop, 5-p. 6237S $7,500 +2.94% 4910 815 -54.72%
Series 62 Eldorado Biarritz 2-Door Convertible,
5-p. 6267S $7,500 +2.94% 5070 855 -59.29%
TOTALS Avg. Price $7,500 +2.94% Production 1,670 -57.18%

Series 60 Special
A crowning achievement ... from every standpoint!

Nameplate year of origin: 1938. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 133.0"
Percentage of divisions sales volume: 10.78%.
Length 225.3"
 865 1958 Cadillac

Primary competition: Continental Mark III and Imperial LeBaron. Measurements (cont.)
Notable changes: Restyled front and rear.
Width 80.0"
Major standard equipment: Two-tone nylon, all-wool broadcloth or V-
Height 59.0"
Crest pattern nylon interior trim, carpeting, power front seat, power Legroom front 44.3"
windows, vertical chrome fender louvers in front of rear wheel open- Legroom rear 44.3"
ing, rear fender skirts, and 8.00 15 BSW tires. Headroom front 35.6"
Headroom rear 35.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 60 Special Fleetwood 4-Door Hardtop, 6-p. 6039 $6,232 +11.01% 4930 12,900 -46.25%
TOTALS Avg. Price $6,232 +11.01% Production 12,900 -46.25%

Eldorado Brougham
The Cadillac of Cadillacs created and built without compromise.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 126.0"
Percentage of divisions sales volume: 0.25%.
Length 216.3"
Primary competition: Imperial Crown Imperial. Width 80.0"
Notable changes: Restyled front and rear. Height NA
Major standard equipment: Full-leather interior, choice of Karakul, Legroom front NA
lambskin or Mouton carpeting, signal seeking radio with dual speakers Legroom rear NA
and power antenna, cruise control, Autronic-Eye headlight dimmer, Headroom front NA
power front seat adjustment with memory, power windows, power Headroom rear NA
door locks, dual heating system, air conditioning, automatic starter, Cargo capacity (cu. ft.) NA
automatic trunk lid release, LH outside rear view mirror, air suspen- Fuel capacity (gals.) 20.0
sion, forged aluminum wheels and 8.40 15 WSW tires.

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 70 Eldorado Brougham 4-Door Hardtop,
5-p. 7059X $13,074 +0.00% 5315 304 -0.24%
TOTALS Avg. Price $13,074 +0.00% Production 304 -0.24%

1
Series 75 Fleetwood 9
Motordoms masterpiece in spaciousness and luxury.
5
8
Nameplate year of origin: 1936. Measurements
Current bodystyle lifespan: 1957 through 1958.
Wheelbase 149.8"
Percentage of divisions sales volume: 1.28%.
Length 237.1"
Primary competition: Imperial Crown Imperial Limousine.
1958 Chevrolet 866

Notable changes: Restyled front and rear. Measurements (cont.)

Major standard equipment: Bedford cord or broadcloth interior trim,
Width 80.0"
folding rear seat foot rests, color-keyed carpeting, power front seat,
Height 63.9"
power windows, auxiliary jump seats, full-length lower body trim Legroom front 43.4"
molding, rear fender skirts, hubcaps, and 8.20 15 BSW tires. Limou- Legroom rear 81.9"
sine adds: glass division window. Headroom front 36.5"
Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Series 75 Fleetwood 4-Door Sedan, 9-p. 7523 $8,460 +13.71% 5360 802 -20.59%
Series 75 Fleetwood 4-Door Limousine, 9-p. 7533 $8,675 +12.99% 5425 730 -17.98%
TOTALS Avg. Price $8,568 +13.34% Production 1,532 -19.37%

CHEVROLET
It goes BIG ... with spectacular new shape!

In what would be a one-year-only body style, nearly feature to be carried onto the new bodies. Another new
everything was new inside, outside and under the hood. styling touch was a small, lower rear quarter panel bulge
Starting under the hood, the first iteration of the small- between the rear wheel opening and bumper.
block 265 CID V8 was gone, with the 283 CID V8 now As always, bodyside ornamentation varied by series.
the base V8 engine. At the top end, a new 348 CID was The new Delray series, replacing the One-Fifty, used a full-
available. Based on the original small-block, this powerful length molding running from the front fender leading edge,
engine was available on all regular Chevys including the straight back to a point under the beltline V, then dip-
new Impala series. ping down and running straight back to the rear fender
All-new Sculpturamic styling highlighted the line. edge at taillight level, in effect mirroring the rear fender
A grille in bumper theme continued up front, with the upper edge which was trimmed in stainless steel. The new
grille being made up of hundreds of small squares, but not Biscayne series, formerly the Two-Ten, wore a slightly wider
much else looked the same. A new dual headlight system molding addition under the front trim used on the Delray.
was incorporated into wider fenders flanking a wider hood. The Bel Air used a wide full-length molding running
Parking light and turn signals were in a dual pod set inside straight from front to back. It was pointed at the front end,
each end of the grille and placed directly under the head- fluted for most of the front fender length, and then grad-
lights. At the back, gull-wing style fenders gave a so- ually tapered to a point at the back. The intended look was
phisticated look and encompassed a single taillight on wag- to emulate a rocket theme. Front fender louvers now num-
ons, twin taillights on cars, and a triple lamp setup on the bered four, and were chrome trimmed on the Bel Air. Im-
new Impala model consisting of a backup light placed be- palas added a simulated air intake molding, just in front of
tween the taillights. More expansive wraparound wind- the rear wheel opening.
shields and full wraparound rear windows characterized the Interiors were more colorful in all lines, and featured
greenhouse area on all closed bodied cars. Bodysides car- fabric and vinyl combinations in all models but the Impala
ried the line from the rear fender gull-wing up to a point convertible, which used all vinyl. The new instrument
ending just under the beltline V dip the only styling panel now held mostly horizontal instruments, including
 867 1958 Chevrolet
the speedometer. Seating positions were generally lowered in the model charts below reflect the differences in num-
to accommodate the lowered exterior profile and maintain bering between the 6-cylinder and V8 models. Technically
roominess. All of this new style rode on a new X-shaped each was a separate line so they received different model
Safety-Girder frame, which was touted as being 30% numbers. For this reference they are presented as the V8
more torsionally rigid and more durable than prior de- being optional equipment, but the V8 model (style) num-
signs. Carrying the new chassis was a new full coil suspen- ber is included in the model charts. Secondly, the new Im-
sion, with available Level-Air suspension. pala is, for its first season, a sub-series of the Bel Air. The
There were also many visual changes for the sporty reader will note that there is not a separate model code for
Corvette. A physically wider and longer car featured front Impala in the serial number identification section below, as
end styling with dual headlamps divided by a fender length an Impala 6-cylinder would have been considered a Bel
trim strip, and air intakes set directly below them. A new Air, code E. In factory sales literature, it is featured as a sep-
hood with fake louvers, three horizontal front fender trim arate line, with a reference to the Bel Air series, and it will
pieces within a revised cove design, and dual chrome strips be handled here as a separate series. Also, beginning with
on the trunk lid rounded out the exterior changes. Inside the 1958 model year, Chevrolet did not keep production to-
the cockpit, the instrument panel was redesigned with all tals per series, so the production totals listed here are gen-
instruments now clustered together, a passenger assist bar erally accepted estimates derived from the known by body
was added and a center floor console appeared. Powertrain style production totals. Finally, Chevrolet began market-
choices remained relatively unchanged. ing station wagons as a separate model line, as were other
There are several technicalities to be considered with manufacturers. Since they were still numbered within their
respect to the 1958 Chevrolet line. Model (style) numbers traditional model lines, they are listed here in that manner.

Bel Air 4-Door Hardtop Brookwood 4-Door, 6-passenger Station Wagon Corvette 2-Door Convertible

(Bel Air) Impala 2-Door Convertible

Delray 4-Door Sedan

(Bel Air) Impala 2-Door Hardtop Sport Coupe

1
(Bel Air) Impala 2-Door Hardtop Sport Coupe
9
5
8
1958 Chevrolet 868

Model year production: 1,226,217, down 18.68% from 1957. front door hinge pillar and read as follows: First letter des-
Domestic market share: 29.08% (1st place). ignates series and engine A for Delray 6-cylinder, B
Base price range: $2,013 to $3,631. for Delray V8, C for Biscayne 6-cylinder, D for Bis-
Chevrolet average base price: $2,493, up 5.89%. cayne V8, E for Bel Air 6-cylinder, F for Bel Air V8,
Introduction date: October 1957. and J for Corvette. Next two numbers designate model
Assembly plants (showing highest serial number): Atlanta, year; fourth digit indicates assembly plant from list above,
GA (A 200384); Baltimore, MD (B 240083); Flint, MI and remaining digits are consecutive serial number begin-
(F 246470); Janesville, WI ( J 262576); Kansas City, ning with 001001 and ending with number after assembly
MO (K 184186); Los Angeles, CA (L 199067); Nor- plant letter code above. Sequential numbering for Corvette
wood, OH (N 222614); Oakland, CA (O 154939); St. is 001001 through 009168. Example: B58F001001 is a 1958
Louis, MO (S 274229); and Tarrytown, NY (T Delray with V8 engine built at Flint, MI, serial number
277030). 1001. Body style is determined from plate affixed to firewall.
Serial number identification: Ten digit code located on left

Powertrains
Compression
Engine Ratio Gross HP Transmission Chevrolet Corvette
235.5 CID Blue-Flame, 1-bbl., 6-cyl. 8.25:1 145 3-speed manual S -
Overdrive $108 -
Powerglide Automatic $188 -
283 CID Turbo-Fire, 2-bbl., V8 8.5:1 185 3-speed manual $107 -
Overdrive $215 -
Powerglide Automatic $295 -
Turboglide Automatic $338 -
283 CID Super Turbo-Fire, 4-bbl., V8 9.5:1 230 3-speed manual $134 S
Overdrive $241 -
4-speed manual - $215
Powerglide Automatic $322 $188
Turboglide Automatic $365 -
283 CID Corvette, Dual 4-bbl., V8 9.5:1 245/270* 3-speed manual - $150
4-speed manual - $365
Powerglide Automatic - $338
283 CID Ramjet, Fuel Injected, V8 9.5:1 250/290* 3-speed manual $484 $484
4-speed manual - $699
Turboglide Automatic $715 -
348 CID Turbo-Thrust, 4-bbl., V8 9.5:1 250 3-speed manual $166 -
Powerglide Automatic $354 -
Turboglide Automatic $397 -
348 CID Turbo-Thrust, 3 2-bbl., V8 9.5:1 280/315* 3-speed manual $177 -
Turboglide Automatic $408 -
*Higher horsepower rating is with optional solid lifters, and approximately $35 extra.

Major Options
Delray Biscayne Bel Air Impala Corvette
Heater and defroster $77 $77 $77 $77 $97
Air conditioner $468 $468 $468 $468 -
E-Z-I tinted glass $38 $38 $38 $38 -
Electric windshield wipers $7 $7* $7* $7* S
Windshield washer $16 $16 $16 $16 $16
Deluxe pushbutton radio $84 $84 $84 $84 -
Signal seeking AM radio $144 $144 $144 $144 $144
Power windows $102 $102 $102 $102 $59
Power front seat adjustment $43 $43 $43 $43 -
Power convertible top - - - S $140
Removable hardtop - - - - $215
 869 1958 Chevrolet
Delray Biscayne Bel Air Impala Corvette
Power steering $70 $70 $70 $70 -
Power brakes $38 $38 $38 $38 -
Air suspension $124 $124 $124 $124 -
Full wheel covers $16 $16 S S S
White sidewall tires $32 $32 $32 $32 $32
*Standard on V8 models.
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide.

Paint Colors
Code1 Code1
Charcoal Metallic (Corvette only) 500A Aegean Turquoise Metallic over Tropic
Silver Blue Metallic (Corvette only) 502A Turquoise 966B/C/D
Regal Turquoise Metallic (Corvette only) 504A Arctic White over Sierra Gold Metallic 970B/C/D
Signet Red (Corvette only) 506 Rio Red over Arctic White 973B/C/D
Panama Yellow (Corvette only) 508A Colonial Cream over Arctic White 975B/C/D
Snowcrest White (Corvette only) 510A Cay Coral Metallic over Arctic White 980B/C/D
Charcoal Metallic with Inca Silver Metallic Silver Blue Metallic over Snowcrest White 982B/C/D
cove inset (Corvette only) 512B Anniversary Gold Metallic over Honey Beige 986B/C/D
Silver Blue Metallic with Inca Silver Metallic Onyx Black over Arctic White 950E
cove inset (Corvette only) 514B Glen Green 953E
Regal Turquoise Metallic with Snowcrest White Forest Green Metallic over Glen Green 955E
cove inset (Corvette only) 516B Cashmere Blue 960E
Signet Red with Snowcrest White cove inset Fathom Blue Metallic over Cashmere Blue 962E
(Corvette only) 518B Tropic Turquoise 963E
Panama Yellow with Snowcrest White Aegean Turquoise Metallic over Arctic White 964E
cove inset (Corvette only) 520B Aegean Turquoise Metallic over Tropic Turquoise 966E
Snowcrest White with Inca Silver Metallic Sierra Gold Metallic 970E
cove inset (Corvette only) 522B Rio Red over Arctic White 973E
Onyx Black 900A Colonial Cream over Arctic White 975E
Glen Green 903A Cay Coral Metallic over Arctic White 980E
Forest Green Metallic 905A Silver Blue Metallic over Snowcrest White 982E
Cashmere Blue 910A Honey Beige 986E
Fathom Blue Metallic 912A Onyx Black 950E*
Tropic Turquoise 914A Glen Green 953E*
Aegean Turquoise Metallic 916A Forest Green Metallic 955E*
Anniversary Gold Metallic 918A Cashmere Blue 960E*
Sierra Gold Metallic 920A Fathom Blue Metallic 962E*
Rio Red 923A Tropic Turquoise 963E*
Colonial Cream 925A Aegean Turquoise Metallic 964E*
Silver Blue Metallic 930A Aegean Turquoise Metallic 966E*
Cay Coral Metallic 932A Sierra Gold Metallic 970E*
Snowcrest White 936A Rio Red 973E*
Honey Beige 938A Colonial Cream 975E*
Onyx Black over Arctic White 950B/C/D/E Cay Coral Metallic 980E*
Arctic White over Glen Green 953B/C/D/E Silver Blue Metallic 982E*
Forest Green Metallic over Glen Green
Arctic White over Cashmere Blue
955B/C/D/E
960B/C/D/E
Honey Beige
1
986E*
Letter codes indicate the following: A Single tone paint scheme. B Delray se-
1
Fathom Blue Metallic over Cashmere Blue
Arctic White over Tropic Turquoise
962B/C/D/E
963B/C/D/E
ries two-tone combination. C Biscayne series two-tone combination. D Bel
Air series two-tone combination. E Impala Sport Coupe two-tone combination.
9
Aegean Turquoise Metallic over Arctic White 964B/C/D/E *E Impala Convertible single tone paint scheme.
5
8
1958 Chevrolet 870

Delray
Chevrolets budget-priced series has all the deep-down newness of the others.

Nameplate year of origin: 1958 (1954 as a Two-Ten Coupe designation). Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 14.51%. Cars Wagons
Primary competition: Ford Custom 300, Plymouth Plaza, and Stude- Wheelbase 117.5" 117.5"
baker Champion. Length 209.1" 209.1"
Notable changes: Completely redesigned. Replaces One-Fifty series. Width 77.7" 77.7"
Major standard equipment: Cloth and vinyl upholstery, black rubber Height 57.1" 58.0"
floor mat (rear compartment on utility sedan), two-spoke steering Legroom front 44.6" 43.6"
wheel, stainless steel windshield and rear window trim, small hubcaps, Legroom rear 42.7" 42.6"
and 7.50 14 BSW tires. Wagons add: All-vinyl two-tone upholstery Headroom front 35.0" 35.1"
and 8.00 14 BSW tires. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 21.8* NA
Fuel capacity (gals.) 20.0 20.0
*Utility Sedan adds approximately 30 cu. ft. in rear com-
partment.

Models Available
Change from Shipping Model Year Change from
Style No. (6/V8) Base FADP LY Wt. (lbs.) Production LY
Delray 2-Door Utility Sedan, 3-p. 1121/1221 $2,013 +6.79% 3351 7,600 -8.43%
Delray 2-Door Sedan, 6-p. 1141/1241 $2,101 +5.26% 3396 79,500 +12.33%
Delray 4-Door Sedan, 6-p. 1149/1249 $2,155 +5.22% 3439 57,140 +9.33%
Yeoman 2-Door Wagon, 6-p. 1191/1291 $2,413 +4.59% 3693 16,590 +12.55%
Yeoman 4-Door Wagon, 6-p. 1193/1293 $2,467 NEW 3740 17,040 NEW
TOTALS Avg. price $2,230 +8.30% Production 177,870 +21.76%

Biscayne
In Chevrolets new middle-priced series
every flowing line says elegant things about you.

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 31.74%. Cars Wagons
Primary competition: Ford Fairlane, Plymouth Savoy, Rambler and Wheelbase 117.5" 117.5"
Studebaker Commander. Length 209.1" 209.1"
Notable changes: Completely redesigned. Replaces Two-Ten series. Width 77.7" 77.7"
Major standard equipment: Basketweave cloth and vinyl upholstery, Height 57.1" 58.0"
black rubber floor mat, dual sun visors, two-spoke steering wheel with Legroom front 44.6" 43.6"
full horn ring, stainless steel trim on windshield, rear window, and Legroom rear 42.7" 42.6"
bodyside trim, small hubcaps, and 7.50 14 BSW tires. Wagons add: Headroom front 35.0" 35.1"
All-vinyl upholstery and 8.00 14 BSW tires. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 21.8 NA
Fuel capacity (gals.) 20.0 20.0
 871 1958 Chevrolet

Models Available
Change from Shipping Model Year Change from
Style No. (6/V8) Base FADP LY Wt. (lbs.) Production LY
Biscayne 2-Door Sedan, 6-p. 1541/1641 $2,236 +5.37% 3404 114,090 -29.11%
Biscayne 4-Door Sedan, 6-p. 1549/1649 $2,290 +5.34% 3447 187,000 -24.29%
Brookwood 4-Door Station Wagon, 6-p. 1593/1693 $2,571 +4.68% 3748 60,000 -53.05%
Brookwood 4-Door Station Wagon, 9-p. 1594/1694 $2,678 +4.49% 3837 17,100 -18.89%
TOTALS Avg. price $2,444 +6.52% Production 389,150 -40.44%

Bel Air
Chevrolets glamorous new Sculpturamic styling,
with new luxury and new smartness.

Nameplate year of origin: 1953. (1950 as 2-door hardtop model desig- Measurements
nation).
Current bodystyle lifespan: 1958. Cars Wagons
Percentage of divisions sales volume: 44.94%. Wheelbase 117.5" 117.5"
Primary competition: Ford Fairlane 500, Plymouth Belvedere and Length 209.1" 209.1"
Studebaker President. Width 77.7" 77.7"
Notable changes: Completely redesigned. Height 57.1" 58.0"
Major standard equipment: Jacquard cloth and vinyl upholstery, full Legroom front 44.6" 43.6"
carpeting, dual sun visors, two-spoke steering wheel with full horn Legroom rear 42.7" 42.6"
ring, electric clock, stainless steel trim on windshield, side windows, Headroom front 35.0" 35.1"
and rear window, stainless steel front fender and bodyside trim, full Headroom rear 34.2" NA
wheel covers, and 7.50 14 BSW tires. Wagon adds: All-vinyl interior Cargo capacity (cu. ft.) 21.8 NA
and 8.00 14 BSW tires. Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. (6/V8) Base FADP LY Wt. (lbs.) Production LY
Bel Air 2-Door Sedan, 6-p. 1741/1841 $2,386 +6.61% 3424 55,500 -11.56%
Bel Air 2-Door Hardtop Sport Coupe, 6-p. 1731/1831 $2,447 +6.44% 3455 99,500 -40.21%
Bel Air 4-Door Sedan, 6-p. 1749/1849 $2,440 +6.55% 3467 237,150 -6.76%
Bel Air 4-Door Hardtop Sport Sedan, 6-p. 1739/1849 $2,511 +6.22% 3511 83,330 -39.47%
Nomad 4-Door Station Wagon, 6-p. 1793/1893 $2,728 +5.74% 3768 75,560 +176.02%
TOTALS Avg. price $2,502 +2.80% Production 551,040 -21.53%

Impala
Excitement on wheels. 1
9
Nameplate year of origin: 1958.
Current bodystyle lifespan: 1958.
Measurements 5
Percentage of divisions sales volume: 8.07%.
Primary competition: Plymouth Fury.
Wheelbase
Length
117.5"
209.1"
8
Width 77.7"
Notable changes: All-new model, technically a Bel Air sub-series. Height 57.0"
Major standard equipment: Textured fabric and vinyl upholstery, Im- Legroom front 44.6"
pala specific full-length bodyside trim, three chrome front fender lou- Legroom rear 40.1"
vers, stainless lower body pseudo air intake, full wheel covers, and 7.50 Headroom front 35.0"
1958 Chrysler 872

14 BSW tires. Convertible adds: All-vinyl interior, power top, and Measurements (cont.)
8.00 14 BSW tires.
Headroom rear 34.0"
Cargo capacity (cu. ft.) 21.8
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. (6/V8) Base FADP LY Wt. (lbs.) Production LY
(Bel Air) Impala 2-Door Hardtop Sport
Coupe, 6-p. 1747/1847 $2,586 NEW 3458 43,000 NEW
(Bel Air) Impala 2-Door Convertible, 5-p. 1767/1867 $2,734 NEW 3522 55,989 NEW
TOTALS Avg. price $2,660 NEW Production 98,989 NEW

Corvette
Americas sports car. Sweetest two-seater going!

Nameplate year of origin: 1953. Measurements

Current bodystyle lifespan: 1958 through 1962.
Wheelbase 102.0"
Percentage of divisions sales volume: 0.75%.
Length 177.2"
Primary competition: Studebaker Golden Hawk. Width 77.7"
Notable changes: Restyled and minor trim and detail changes. Height top up 51.1"
Major standard equipment: All-vinyl bucket seats, instrument panel Legroom front 44.2"
with full gauges, competition style steering wheel, floor mounted Legroom rear NA
transmission shifter, canvas manual folding top, bodyside cove lined in Headroom front top up 34.3"
chrome trim, dual exhaust, full wheel covers with spinner centers, and Headroom rear NA
6.70 15 BSW tires. Cargo capacity (cu. ft.) 10.0
Fuel capacity (gals.) 16.4

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corvette 2-Door Convertible, 2-p. 867 $3,631 +4.79% 2793 9,168 +46.78%
TOTALS Avg. price $3,631 +4.79% Production 9,168 +46.78%

CHRYSLER
Glamour car of the Forward Look.

The Forward Look continued into its fourth year as economic recession in the U.S., which was particularly hard
a marketing concept, but sales continued to slide, in spite on mid-to-upper price range lines, Chrysler had to deal
of the sleekly styled bodies introduced in 1957. Besides the with the quality issues that plagued it last year.
 873 1958 Chrysler
The biggest change for this year was the move of the hood opening, across the top of the grille, and up and over
Windsor down to the Dodge and DeSoto Firesweep 122 the other headlamp housing. Parking and turn signal lamps
inch wheelbase chassis. In retrospect, this was an odd move were mounted below the headlamps, centered between the
because now the DeSoto line duplicated the Chrysler line, two units. The Windsor was definitely recognizable as a
only at a lower price and content level. Maybe this was the Chrysler, but you could find the Dodge heritage upon close
corporate plan all along to get rid of the DeSoto, which inspection.
would be totally gone by 1961. Mechanically, there were few changes, though a lim-
As for styling, the Windsor looked all Chrysler except ited number of 300Ds were built with an electronic fuel in-
at the front, where a clever adaptation of the Dodge front jection system called the Bendix Electrojector, the first use
end was required; from the cowl back it was a Dodge body. of a computer in a Chrysler product, as well as just about
The new for 58 Chrysler split bumper design, with flared- any other car available. Chrysler also had other notewor-
up ends, was used on all models except the 300D, as was thy updates for 1958. In profile, most noticeable was the
the new rectangular grid patterned grille. On Saratoga and new compound curved windshields on all hardtops and
New Yorker models, the grille was topped off with a full- convertibles. Introduced on 1957 convertibles, these wind-
width bar which crossed the hood and wrapped around the shields not only wrapped around side to side, but also quite
front fender edge. The 300D continued with a similar grille far over into the roofline, creating a more rakish roofline.
design to the 300C. On the Windsor, because of the dif- Bodyside trim was also revised. All Town & Country sta-
ferent headlamp housings on the Dodge, a chrome strip tion wagons were now offered in 3-seat, 9-passenger ver-
ran up and over the housing, and then down under the sions, with the third seat facing rearward.

Windsor Town & Country New Yorker 2-Door Convertible

4-Door Station Wagon

300-D 2-Door Hardtop

Saratoga 2-Door Hardtop Windsor 2-Door Hardtop Windsor 4-Door Sedan

Model year production: 63,669, down 47.93% from 1957. third symbol designates series (1 = Windsor, 2 = Saratoga, 3
Domestic market share: 1.51% (11th place). = New Yorker, and 4 = 300D); fourth symbol designates as-
Base price range: $3,129 to $5,603. sembly plant ([none] = Detroit, and L = Los Angeles). The
Chrysler average base price: $4,202, up 3.85%. remaining 4 to 5 digits represent the vehicle identification
Introduction date: November 1, 1957. number, with all beginning at 1001. Ending VINs as fol-
Assembly plants: Detroit, MI (no code); and Los Angeles, lows: Windsor series: Detroit, 25610; Los Angeles, 3405.
CA (L). Saratoga series: Detroit, 15175; Los Angeles, 2525. New
Serial number identification: Located on left front door Yorker series: Detroit, 16680; Los Angeles, 2759. 300D se-
hinge pillar. First symbol designates model year (L = 1958);
second symbol designates Chrysler division (C = Chrysler);
ries: Detroit, 1810. 1
9
Powertrains 5
Engine
Compression
Ratio Gross HP Transmission Windsor Saratoga New Yorker 300D
8
354 CID SpitFire, 2-bbl., V8 9.25:1 290 3-speed manual S - - -
TorqueFlite Automatic $220 - - -
354 CID SpitFire, 4-bbl., V8 9.25:1 310 TorqueFlite Automatic - S - -
392 CID FirePower, 4-bbl., V8 9.25:1 345 TorqueFlite Automatic - - S -
1958 Chrysler 874
Compression
Engine Ratio Gross HP Transmission Windsor Saratoga New Yorker 300D
392 CID FirePower, Dual 4-bbls., V8 9.25:1 380 TorqueFlite Automatic - - - S
392 CID FirePower, Dual 4-bbls., V8 10.0:1 390 TorqueFlite Automatic - - - $

Major Options Paint Colors

Windsor Saratoga New Yorker 300D Code
Custom heater $99 $99 $99 $99 Raven Black AAA
Air-Temp air conditioning $ $ $ $ Stardust Blue BBB
Solex tinted glass $40 $40 $40 $40 Air Force Blue Metallic CCC
Music-Master radio $100 $100 $100 $100 Midnight Blue DDD
Electro-Touch Tuner radio $125 $125 $125 $125 Spring Green EEE
Highway Hi-Fi phonograph $ $ $ $ Cypress Green FFF
Six-way power front seat $102 $102 $102 $102 Mandarin Jade Metallic GGG
Auto-Pilot cruise control $ $ $ $ Aztec Turquoise HHH
Power windows $125 $125 $125 $125 Spruce Green Metallic JJJ
Power steering $108 S S $108 Satin Gray KKK
Power brakes $44 S S S Winchester Gray Metallic LLL
White sidewall tires $42* $46 $51* S Mesa Tan MMM
*Slightly higher on wagons. Sandalwood Metallic NNN
Tahitian Coral OOO
Options common to most models. (S = Standard equipment) Items may be stan- Matador Red PPP
dard equipment, optional at different pricing, or unavailable on certain body styles.
This chart is only a guide.
Shell Pink RRR
Garnet Maroon Metallic TTT
Bamboo Yellow UUU
Ballet Blue WWW
Ermine XXX
Champagne Gold ZZZ
Two-tone combinations: First letter indicates upper color,
second letter indicates lower color. If insert color used, it is
the third letter. Examples: AB = A, Upper Color of Raven
Black; B, Lower Color of Stardust Blue. ABA = Above
combination, plus A, side-body insert color of Jet Black.
300D available in monotone paint only.

Windsor
All-new luxury car in a lower-priced field!

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 42.36%. Cars Wagon
Primary competition: Buick Century, DeSoto Firedome, Edsel Corsair, Wheelbase 122.0" 122.0"
Mercury Montclair, and Oldsmobile Super 88. Length 218.0" 217.7"
Notable changes: Now based on smaller Dodge body, with styling simi- Width 78.9" 78.9"
lar to other Chryslers. Height 57.6" NA
Major standard equipment: Two-tone jacquard and metallic vinyl inte- Legroom front 45.5" 45.5"
rior trim, color-keyed carpeted floors, two-speed electric windshield Legroom rear 42.0" NA
wipers, luggage compartment light, and 8.00 14 BSW tires. Convert- Headroom front 35.7" NA
ible adds: Power top. Town & Country station wagon adds: Simulated Headroom rear 34.0" NA
leather interior and 8.50 14 BSW tires. Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0
 875 1958 Chrysler

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Windsor 2-Door Hardtop, 6-p. 23 $3,214 +1.93% 3860 6,205 -55.76%
Windsor 4-Door Sedan, 6-p. 41 $3,129 +1.33% 3895 12,861 -27.09%
Windsor 4-Door Hardtop, 6-p. 43 $3,279 +1.93% 3915 6,254 -56.43%
Windsor Town & Country 4-Door Station
Wagon, 6-p. 45A $3,616 +1.15% 4155 791 -61.13%
Windsor Town & Country 4-Door Station
Wagon, 9-p. 45B $3,803 NEW 4245 862 NEW
TOTALS Avg. Price $3,408 +4.60% Production 26,973 -43.87%

Saratoga
New glamour leader of its class.

Nameplate year of origin: 1939. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 30.42%.
Length 220.2"
Primary competition: Buick Super, DeSoto Fireflite, Edsel Citation, Width 79.6"
Mercury Park Lane, and Oldsmobile 98. Height 57.8"
Notable changes: Revised front end, trim and detail changes. Legroom front 45.5"
Major standard equipment: Two-tone metallic Chainmail fabric with Legroom rear 43.0"
metallic vinyl interior trim, color-keyed carpeted floors, two-speed Headroom front 35.7"
electric windshield wipers, luggage compartment light, full wheel cov- Headroom rear 34.5"
ers, and 8.50 14 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Saratoga 2-Door Hardtop, 6-p. 23 $3,878 +3.30% 4045 4,456 -58.09%
Saratoga 4-Door Sedan, 6-p. 41 $3,818 +2.69% 4120 8,698 -41.92%
Saratoga 4-Door Hardtop, 6-p. 43 $3,955 +3.21% 4145 5,322 -54.07%
TOTALS Avg. Price $3,884 +3.07% Production 18,476 -50.33%

New Yorker
Finest car in Chrysler history.
1
9
Nameplate year of origin: 1939. Measurements 5
Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 27.35%. Cars Wagon 8
Primary competition: Buick Roadmaster. Wheelbase 126.0" 126.0"
Notable changes: Revised front end, trim and detail changes. Length 220.2" 219.9"
Major standard equipment: Two-tone Fontainebleu Jacquard and Width 79.6" 79.6"
metallic vinyl interior trim, full carpeting, rear seat center armrest, Height 57.8" NA
electric clock, safety accessory group, full wheel covers, and 9.00 14 Legroom front 45.5" 45.5"
1958 Chrysler 876
BSW tires. Town & Country station wagon adds: Simulated leather in- Measurements (cont.)
terior. Convertible adds: Leather interior and power top.
Cars Wagon
Legroom rear 43.0" NA
Headroom front 35.7" NA
Headroom rear 34.5" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
New Yorker 2-Door Hardtop, 6-p. 23 $4,347 +3.45% 4205 3,205 -63.84%
New Yorker 2-Door Convertible, 6-p. 27 $4,761 +2.65% 4350 666 -36.51%
New Yorker 4-Door Sedan, 6-p. 41 $4,295 +2.92% 4195 7,110 -42.52%
New Yorker 4-Door Hardtop, 6-p. 43 $4,404 +3.40% 4240 5,227 -52.26%
New Yorker Town & Country 4-Door Station
Wagon, 6-p. 45A $4,868 +2.57% 4435 428 -69.23%
New Yorker Town & Country 4-Door Station
Wagon, 9-p. 45B $5,083 NEW 4445 775 NEW
TOTALS Avg. Price $4,626 +5.06% Production 17,411 -49.71%

300D
Americas most powerful car.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 1.27%.
Length 220.2"
Primary competition: None. Width 79.6"
Notable changes: Revised front end, trim and detail changes. Height NA
Major standard equipment: Leather interior trim, full floor carpeting, Legroom front 45.5"
electric clock, two-speed electric windshield wipers, luggage compart- Legroom rear NA
ment light, specific full wheel covers with 300D logo, and 9.00 14 Headroom front 34.8"
BSW tires. Headroom rear NA
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
300D 2-Door Hardtop Sport Coupe, 6-p. 23 $5,173 +4.95% 4305 618 -67.78%
300D 2-Door Convertible, 6-p. 27 $5,603 +4.55% 4475 191 -60.54%
TOTALS Avg. Price $5,388 +4.74% Production 809 -66.32%
 877 1958 Continental

CONTINENTAL
Classic elegance in motorcars ... the new Continental Mark III!

The Continental, like its virtual twin, the Lincoln, viewed from the front but coming to a point when viewed
was totally new from the ground up for 1958, even being from the side. Twin bullet-style bumper guards were
built in their own brand new assembly plant in Wixom, placed near the center. Turn signal and parking lamps were
Michigan, alongside the equally new Ford Thunderbird placed horizontally between the bumper end and the
and Lincoln. All of these cars shared several things in com- bumper guard. The grille was of a new egg-crate design,
mon, most importantly their new unitized body construc- with the Continental name in gold script high on the dri-
tion. This type of single unit construction gave a more vers side. The Continental four-point star within a square
rigid body structure, quieter ride, and higher build quality was again seen as the traditional stand-up hood ornament
than traditional body-on-frame construction. Other shared for the line.
features included the all-new 430 CID V8 engine, standard Front fender styling was highly unusual and shared with
on Continentals and Lincolns, optional on Thunderbird, the Lincoln, but a relatively uncomplicated style character-
and a new improved Turbo-Drive transmission that was ized the remainder of the bodyside, with a single feature line
shared with the Lincoln. running the length of the car. The front fender feature line
The Continentals all-new body styling was also shared began a few inches above the front bottom edge of the fender
with the Lincoln, and in fact during this model year, the and followed the V shape of the bumper up to the top edge
Continental Division would be brought under the umbrella of the bumper. The crease then turned back across the flat
of the newly created Mercury-Edsel-Lincoln (or M-E-L) top of the front wheel opening and continued to about a
division. This was a cost-saving move as the Edsel was not foot past the opening, turning down towards the rocker panel
proving to be the money maker that Ford thought it would area adjacent to the front door edge, and then turning for-
be; it not only saved expenses on the Edsel but also allowed ward to the rear edge of the front wheel opening. It was def-
marketing of the Lincoln and Continental to be combined. initely a distinctive look. Rear end styling was also designed
From 1958 through the Continentals official demise as a with angles and mimicked the front end styling, although the
separate entity in 1960, the Lincoln and Continental shared look came off as slightly more traditional. A small tailfin was
styling and powertrains, and were generally advertised capped with a small chrome ornament, bearing the Conti-
together. Also, beginning with this model year, serial num- nentals star emblem. Taillamps consisted of two round units
bers were kept as a combined unit, with the code 4 desig- and a round backup lamp to the inside, arranged horizon-
nating the Lincoln division for both Lincoln and Conti- tally on a reargrille work nestled between the chrome lined
nental. However, for this reference the Continental will trunk lid edge and the rear bumper. This grillework mimic-
continue to be kept as a separate division. ked the pattern of the front grille. Body side decoration in-
The new Continental should not even be compared to cluded only rocker panel moldings and a nameplate in script
the exclusive Mark II. Fords intent was merely to build reading Continental III.
sales on the exclusiveness of the name. In fact, when it came Design features of the greenhouse area included a
time to revisit the exclusive, personal-luxury coupe idea in windshield that wrapped around the sides and also up into
the sixties, Ford wisely chose to pick up where the 1957 the roofline, providing excellent forward vision. The rear
Continental Mark II left off, and thus the 1968 Lincoln C-pillars on all models were canted rearwards and housed 1
Continental Mark III was created. This would be the true
successor to the Continental Mark line.
a unique retractable rear window on all models, including
the convertible. This window was of a three-piece design,
9
The new styling was fully shared with Lincoln in all with small stationary glass panels toward the outside, and 5
areas except the rear window and rear end styling. It was a
love it or hate it design, nothing like the classic lines of the
the center section being controlled from the drivers arm-
rest control panel for up and down operation. This feature
8
195657 Continental Mark II. From the front, canted quad was first introduced on the 1957 Mercury Turnpike Cruiser.
headlamps, fully enclosed by the front fender, were the Mark III four-door sedans had very thin B-pillars, making
most obvious feature. The front bumper was oddly shaped it difficult to distinguish between a 4-Door sedan and 4-
with a compound V design, flaring at the sides when Door Landau hardtop when the windows were up.
1958 Continental 878
Of course interior design, trim and colors were all new, Mark III convertible was the only car of that body type
with the focal point being an all-new instrument panel that available in a Lincoln-Continental dealership, as the Lin-
was also shared with Lincoln. A huge, hooded, rectangular coln Premiere convertible was discontinued for 1958. The
pod centered in front of the driver contained all the gauges expansion of the Continental name to the regular Lincoln
and controls even the clock, radio and ventilation con- body proved successful for sales and production, with each
trols. Fords increased attention to safety meant that deep- up about 2500 percent. But if the combined Continental
dish steering wheels and padded instrument panels were and Lincoln production is compared, the total still tumbled
standard equipment, with seat belts available for a minimal by nearly 30 percent. It was already apparent to most ob-
$25 cost. servers that the Lincoln and Continental would soon be
With the move to a traditional model lineup and the merged to a single entity. That would occur for the 1961
loss of its exclusive design, the Continental offered a full model year, when the single series offering was named Lin-
range of body styles, to include a two-door hardtop and coln Continental.
convertible, and four-door sedan and hardtop models. The

Mark III 2-Door Convertible Mark III 2-Door Hardtop

Model year production: 12,550, up 2726.58% from 1957. follows: First digit indicates engine type (H = 430 CID
Domestic market share: 0.30% (17th place). V8); second digit indicates model year (8 = 1958); third
Base price range: $5,825 to $6,283. symbol is Y for Wixom assembly plant; fourth symbol indi-
Continental average base price: $6,063, down 39.16%. cates body type (two-door hardtop, E; 4-door sedan, M; 4-
Introduction date: November 1957. door hardtop, F; and 2-door convertible, G). The fifth
Assembly plants: Wixom, MI (Y). digit, 4, indicates Continental (Lincoln) division, and the
Serial number identification: Ten digit code located on left remaining digits are sequential production number begin-
front door pillar and or on trunk lock flange, and read as ning with 00001 and ending with 29624.

Powertrains
Compression
Engine Ratio Gross HP Transmission Mark III
430 CID, 4-bbl., OHV V8 10.5:1 375 Turbo-Drive automatic S

Major Options Paint Colors

Mark III Code
Heater and defroster S Presidential Black 01
Air conditioning $610 Spartan Gray Metallic 02
Travel-Tuner AM radio (manual antenna) S Athenian Gray 03
FM radio tuner (requires Travel-Tuner radio) $129 Arrowhead Blue Metallic 04
Automatic headlight dimmer $50 Seneca Blue Metallic 05
Tinted glass S Shasta Blue 06
Power windows S Starmist White 07
Power vent windows S Spruce Green Metallic 08
4-way power front seat S Sequoia Green 10
Power door locks (2-door/4-door) $40/$63 Jade 11
Power steering S Suede 12
Power brakes S Deauville Yellow 13
Pushbutton lubrication $43 Autumn Rose 15
Full wheel cover S Sunset 16
Whitewall tires S Matador Red 18
 879 1958 DeSoto

Major Options (cont.) Paint Colors (cont.)

Options common to most models. (S = Standard equipment) Items Code
may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide. Claret Metallic 19
Champagne 20
Platinum 23
Silver Metallic 24
Copper Metallic 25
Rosemetal Metallic 26
Forty-nine two-tone combinations available.
In two-tone paint codes, the first two numbers
indicate upper body color and the second two
numbers indicate lower body color.

Mark III
Crafted without compromise ... to be the finest motorcar in the world!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958 through 1960.
Wheelbase 131.0"
Percentage of divisions sales volume: 100%.
Length 229.0"
Primary competition: Cadillac Series 60 Special and Imperial LeBaron. Width 80.1"
Notable changes: Completely redesigned. Height 56.5"
Major standard equipment: Fabric and leather upholstery, rear seat cen- Legroom front 44.4"
ter armrest, full floor plush carpeting, AM radio, power seat, power Legroom rear 46.6"
windows, power vent windows, power operated retracting rear window, Headroom front 35.0"
chrome window surround moldings, rocker panel molding, power Headroom rear 33.8"
steering, power brakes, rear fender skirts, full wheel covers, and 9.00 Cargo capacity (cu. ft.) NA
14 WSW tires. Convertible adds: Leather upholstery, power top, and Fuel capacity (gals.) 22.0
9.50 14 WSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Mark III 2-Door Hardtop Coupe, 6-p. 65A $5,825 NEW 4865 2,328 NEW
Mark III 2-Convertible, 6-p. 68A $6,283 NEW 5040 3,048 NEW
Mark III 4-Door Sedan, 6-p. 54A $6,072 NEW 4888 1,283 NEW
Mark III 4-Door Landau Hardtop Sedan, 6-p. 75A $6,072 NEW 4965 5,891 NEW
TOTALS Avg. price $6,063 -39.16%* Production 12,550 +2726.58%*
*Comparison made to 1957 Mark II price and production.

1
DESOTO 9
5
8
The exciting look and feel of the future.

There were few styling changes this year, but all new combustion chambers replaced the mighty Hemi engines.
powerplants were introduced. New V8s with wedge-shaped Firesweep models shared a 350 CID V8 engine with the
1958 DeSoto 880
upper line Dodge models and Plymouth Fury. All other vertible models, it seemed a strange decision to add a
DeSoto models shared the new 361 CID V8 with the Dodge fourth: a Firesweep Convertible, which unfortunately sold
D-500 equipped cars. This new powerplant was offered in only 519 units. Also worth noting is that all models now in-
2-barrel, 4-barrel, dual 4-barrel and new electronic fuel corporated the new dual headlamp system into slightly re-
injected variants. vised openings.
Styling changes centered on revised grilles and body- This season marked the beginning of the end for De-
side trim. All models had a reshaped lower section on the Soto. The nations economy had slipped into recession dur-
oval upper grille bar. Dropping down several inches lower ing 1957, and in the automobile market it seemed to affect
for about a two-foot section in the center, it looked like a the medium-price range most. As had been standard
complicated affair, but it was still visually appealing. The Chrysler practice for years, Plymouth and DeSoto dealers
grille texture itself within this area now used a honeycomb were typically paired together, so in slow economic times,
design. Side trim appeared to utilize the upper trim piece Plymouth dealers generally fared better. However, this time
from 1957 as the lower section for 1958. The upper trim so much bad press had been generated in regard to the qual-
piece for this year ran basically straight back, then turned ity problems of the 1957 models that even the paired deal-
up towards the tip of the tailfins at a point just past the rear erships struggled. In the end, DeSoto sales fell more than
wheel opening. With the DeSoto line having three con- 60 percent from the previous year.

Fireflite 4-Door Shopper Station Wagon

Fireflite 2-Door Hardtop

Fireflite 2-Door Convertible

Model year production: 49,445, down 63.01% from 1957. ter designates model year (L = 1958). Second letter indicates
Domestic market share: 1.17% (14th place). Chrysler division (S = DeSoto). Third digit indicates series
Base price range: $2,819 to $4,369. identity as follows: 1 for Firesweep, 2 for Firedome, 3
DeSoto average base price: $3,508, up 1.79%. for Fireflite, and 4 for Adventurer. Fourth letter indicates
Introduction date: November 1957. Adventurer introduced assembly plant code from above. The remaining digits are
January 4, 1958. consecutive serial number beginning with 1001 and ending
Assembly plants: Detroit, MI (no code); and Los Angeles, with number as follows: Firesweep LS1-L series, 18900 (LA
CA (L). plant, 2527); Firedome LS2-M series, 17409; Fireflite LS3-
Data plate identification: Seven to eight digit code located H series, 13552; Adventurer LS3-S series, 13552.
on left front door hinge pillar and read as follows: First let-

Powertrains
Compression
Engine Ratio Gross HP Transmission Firesweep Firedome Fireflite Adventurer
350 CID, Turboflash 2-bbl., V8 10.0:1 280 3-speed manual S - - -
PowerFlite Automatic $180 - - -
TorqueFlite Automatic $220 - - -
350 CID, Turboflash 4-bbl., V8 10.0:1 295 3-speed manual $45 - - -
PowerFlite Automatic $225 - - -
TorqueFlite Automatic $265 - - -
361 CID, Turboflash 2-bbl., V8 10.0:1 295 3-speed manual - S - -
TorqueFlite Automatic - $220 - -
361 CID, Turboflash 4-bbl., V8 10.0:1 305 TorqueFlite Automatic - - S -
361 CID, Adventurer Dual 4-bbl., V8 10.25:1 345 TorqueFlite Automatic - - - S
361 CID, Adventurer Electronic 10.25:1 355 TorqueFlite Automatic - - - $637
Fuel Injection, V8
 881 1958 DeSoto

Major Options Paint Colors

Firesweep Firedome Fireflite Adventurer Code
Heater and defroster $89 $89 $89 $89 Black AAA
Four season air Wedgewood Blue BBB
conditioning $493 $493 $493 $493 Haze Blue Metallic CCC
AM radio $90 $90 $90 $90 Midnight Blue DDD
Power front seat, Willow Green EEE
6-way $101 $101 $101 $101 Spruce Green Metallic FFF
Power windows $106 $106 $106 $106 Seacoast Aqua HHH
Tinted glass $40 $40 $40 $40 French Turquoise Metallic JJJ
Electric clock $20 $20 S S Smoke Gray KKK
Power steering $106 $106 $106 S Arctic Gray Metallic KKK*
Power brakes $42 $42 $42 S Steel Gray Metallic LLL
Full wheel covers $18 S S S Cruiser Gray Metallic LLL*
White sidewall tires $42 $46 $46 S Rose Beige MMM*
Options common to most models. (S = Standard equipment) Items may be
Sand Metallic NNN*
standard equipment, optional at different pricing, or unavailable on certain Autumn Rust OOO
body styles. This chart is only a guide. Holly Red PPP
Spanish Gold UUU
Sand Dune Yellow UUU*
Adventurer Gold Metallic VVV
Pearl White XXX
Two-tone combinations: First letter indicates upper color,
second and third letters indicate lower color. If third
sweep color is used, it is the third letter. Examples: ADD
= A, Upper Color; DD, Lower Color. ADA = A, Upper
Color; D, Lower Color; A, Sweep color. *Firesweep se-
ries colors only. Not available on Firesweep series.

Firesweep
Big-value leader for 1958.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 39.26%. Cars Wagons
Primary competition: Buick Special, Dodge Royal, Edsel Pacer, Mer- Wheelbase 122.0" 122.0"
cury Monterey, and Oldsmobile 88. Length 216.5" 218.1"
Notable changes: New engine, trim and detail changes. Width 78.3" 78.3"
Major standard equipment: Color-keyed fabric and vinyl interior trim, Height 57.3" NA
full floor rubber mats, stainless steel body side, windshield and rear Legroom front 45.5" 45.5"
window moldings, small hubcaps, and 8.00 14 BSW tires. Station Legroom rear 42.5" NA
wagon adds: All-vinyl interior trim. Convertible adds: Power top. Headroom front 34.8" 34.8"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 20.0 20.0
1
Models Available
9
Change from Shipping Model Year Change from
5
Model No. Base FADP LY Wt. (lbs.) Production LY 8
Firesweep Sportsman 2-Door Hardtop, 6-p. LS1-L $2,890 +1.90% 3660 5,635 -57.74%
Firesweep 2-Door Convertible, 6-p. LS1-L $3,219 NEW 3850 700 NEW
Firesweep 4-Door Sedan, 6-p. LS1-L $2,819 +1.51% 3660 7,646 -55.80%
Firesweep Sportsman 4-Door Hardtop, 6-p. LS1-L $2,953 +1.41% 3720 3,003 -87.13%
Firesweep Shopper 4-Door Station Wagon, 6-p. LS1-L $3,266 +3.06% 3965 1,305 -42.51%
1958 DeSoto 882
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firesweep Explorer 4-Door Station Wagon, 9-p. LS1-L $3,408 +2.96% 3980 1,125 -6.09%
TOTALS Avg. Price $3,093 +3.06% Production 19,414 -66.20%

Firedome
Smart new medium-priced pacemaker.

Nameplate year of origin: 1952. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 35.35%.
Length 218.6"
Primary competition: Buick Century, Chrysler Windsor, Edsel Corsair, Width 78.3"
Mercury Montclair, and Oldsmobile Super 88. Height 57.4"
Notable changes: New engine, trim and detail changes. Legroom front 45.5"
Major standard equipment: Frontier Homespun fabric and vinyl inte- Legroom rear 42.5"
rior trim, foam seat cushions, full floor carpeting, variable speed wind- Headroom front 35.8"
shield wipers, back up lights, stainless steel body side and window Headroom rear 34.2"
moldings, small hubcaps, and 8.50 14 BSW tires. Convertible adds: Cargo capacity (cu. ft.) NA
All-vinyl interior trim and power top. Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Firedome Sportsman 2-Door Hardtop, 6-p. LS2-M $3,178 +3.01% 3825 4,325 -64.49%
Firedome 2-Door Convertible, 6-p. LS2-M $3,489 +3.81% 4065 519 -59.98%
Firedome 4-Door Sedan, 6-p. LS2-M $3,085 +4.29% 3855 9,505 -59.27%
Firedome Sportsman 4-Door Hardtop, 6-p. LS2-M $3,235 +2.96% 3920 3,130 -65.41%
TOTALS Avg. Price $3,247 +3.52% Production 17,479 -61.89%

Fireflite
The ultimate in luxury.

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 24.51%. Cars Wagons
Primary competition: Buick Super, Edsel Citation, and Oldsmobile 98. Wheelbase 126.0" 126.0"
Notable changes: New engine, trim and detail changes. Length 218.6" 220.2"
Major standard equipment: Damask metallic fabric and vinyl interior Width 78.3" 78.3"
trim, Air Foam seat cushions, full floor carpeting, variable speed wind- Height 57.4" NA
shield wipers, backup lights, stainless steel body side and window Legroom front 45.5" 45.7"
moldings, full wheel covers, and 8.50 14 BSW tires. Station wagon Legroom rear 42.5" NA
adds: All-vinyl interior trim. Convertible adds: Leather interior trim Headroom front 35.8" 35.1"
and power top. Headroom rear 34.2" NA
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 23.0 22.0
 883 1958 Dodge

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fireflite Sportsman 2-Door Hardtop, 6-p. LS3-H $3,675 +1.69% 3920 3,284 -54.50%
Fireflite 2-Door Convertible, 6-p. LS3-H $3,972 +2.11% 4105 474 -58.82%
Fireflite 4-Door Sedan, 6-p. LS3-H $3,583 +2.75% 3990 4,192 -63.75%
Fireflite Sportsman 4-Door Hardtop, 6-p. LS3-H $3,731 +1.63% 3980 3,243 -51.78%
Fireflite Shopper 4-Door Station Wagon, 6-p. LS3-H $4,030 +1.21% 4225 318 -62.01%
Fireflite Explorer 4-Door Station Wagon, 9-p. LS3-H $4,172 +1.16% 4295 609 -34.80%
TOTALS Avg. Price $3,861 +1.73% Production 12,120 -57.37%

Adventurer
The new look of motion.

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 126.0"
Percentage of divisions sales volume: 0.87%.
Length 218.6"
Primary competition: Ford Thunderbird and Packard Hawk. Width 78.3"
Notable changes: New engine, trim and detail changes. Height 57.4"
Major standard equipment: Color-keyed nylon and leather interior Legroom front 45.5"
trim, full floor carpeting, electric clock, radio, power front seat, power Legroom rear 42.5"
windows, stainless steel body side and rocker panel moldings, gold an- Headroom front 35.8"
odized body side trim, power brakes, dual headlamps, full wheel cov- Headroom rear 34.2"
ers, dual exhausts, and 8.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Adventurer 2-Door Hardtop, 6-p. LS3-S $4,071 +1.85% 4000 350 -78.79%
Adventurer 2-Door Convertible, 6-p. LS3-S $4,369 +2.27% 4180 82 -72.67%
TOTALS Avg. Price $4,220 +2.07% Production 432 -77.85%

DODGE 1
Dodge proudly presents ... Swept Wing 58. To own it is a new adventure! 9
5
The follow-up season to the sensational looking 1957 new performance items, which would attempt to keep
8
models would mostly bring detail changes here and there. Dodge at the forefront of performance-minded drivers.
However, in the automobile business that is not always a An all-new V8 engine with a Wedge-type combustion
satisfactory option, so Dodge obliged and came up with a chamber was introduced this year. The new design V8 came
tasteful redesign of the front end as well as some powerful in 350 CID and 361 CID versions, with horsepower choices
1958 Dodge 884
ranging from 295 @ 4400rpm up to 333 @ 4800rpm in the a part of the new design. As with other Chrysler products,
all-new 361 CID electronically fuel-injected variation. This the wrap-over picture window windshield used on 57
EFI unit, built by Bendix Corporation, caused many prob- model convertibles was introduced, placing the glass higher
lems in actual use, and according to many sources, the into the roofline. This was used on all Lancer models. It was
handful of cars that Dodge built were later recalled, and had a pleasant look that greatly changed the frontal appearance
the system replaced with dual 4-barrel carburetors. How- of the new Dodge as compared to the previous design.
ever, in any form, this Wedge engine was powerful, and Other changes included a slight revision of the body-
would become the basis for a successful racing engine in the side trim on the rear quarter panels, and placement of the
future. series designation at the end of the full-length bodyside
Styling changes centered on the front of the car. The molding. Model changes included the return of a 6-cylin-
bumper was of a two-piece design, with an arching bar der Coronet 2-Door Hardtop and the mid-year addition of
connecting the two sections. Behind it was an argent col- a Custom Royal Regal 2-Door Hardtop. This exclusive,
ored pan that came down between the two sections and one-year-only model was available only in a two-tone color
doubled as a front license plate mount. Above this was a combination of Bronze metallic with either Black or White.
short, horizontal center grille bar that wrapped around the It also featured other distinctive interior and trim touches.
front fender edge. At the inward end of this bar was the The 1957 D-501 Coronet models did not return for an-
parking light, in a round housing. This end of the grille bar other season, although with the new D-500 engine choices,
was set into each end of a new grille design made up of they were most likely not missed.
small rectangular sections. Of course dual headlights were

Coronet 4-Door Sedan Royal Lancer 2-Door Hardtop

Custom Royal Lancer 2-Door Convertible

Model year production: 133,950, down 52.39% from 1957. Chrysler division (D = Dodge). Third digit indicates series
Domestic market share: 3.18% (8th place). identity as follows: 1 for Coronet 6-cylinder, 2 for Coronet
Base price range: $2,449 to $3,354. V8 and Royal, 3 for Custom Royal and Station Wagons.
Dodge average base price: $2,964, up 1.82%. Fourth letter indicates assembly plant code from the plant
Introduction date: November 1, 1957. list above. The remaining digits are consecutive serial num-
Assembly plants: Detroit, MI (no code); Los Angeles, CA ber beginning with 1001 and ending with number as fol-
(L); and Newark, DE (N). lows: Coronet 6-cylinder series: 8094 (Newark plant, 2127).
Data plate identification: Seven to eight digit code located Coronet V8 and Royal series: 67176 (LA plant, 9157;
on left front door hinge pillar and read as follows: First let- Newark plant, 10580). Custom Royal series and Station
ter designates model year (L = 1958). Second letter indicates Wagons: 32180 (LA plant, 7289; Newark plant, 4584).

Powertrains
Custom Royal
Coronet Coronet Royal and Station
Compression LD-1 LD-2 LD-2 Wagon LD-3
Engine Ratio Gross HP Transmission series series series series
230 CID Get-Away, 2-bbl., L-head, 6-cyl. 8.0:1 138 3-speed manual S - - -
PowerFlite Drive $180 - - -
325 CID Red Ram, 2-bbl., V8 9.0:1 252 3-speed manual $107 S - -
PowerFlite Drive $287 $180 - -
TorqueFlite Drive $327 $220 - -
325 CID Super Red Ram, 4-bbl., V8 9.0:1 265 3-speed manual $170 $63 S -
TorqueFlite Drive $390 $283 $220 -
 885 1958 Dodge
Custom Royal
Coronet Coronet Royal and Station
Compression LD-1 LD-2 LD-2 Wagon LD-3
Engine Ratio Gross HP Transmission series series series series
350 CID Ram-Fire, 4-bbl., V8 10.0:1 295 3-speed manual $225 $118 $45 S
TorqueFlite Drive $435 $328 $265 $220
361 CID D-500, 4-bbl., V8 10.0:1 305 3-speed manual $229 $122 $59 $36
TorqueFlite Drive $449 $342 $279 $256
361 CID Super D-500, Dual 4-bbl., V8 10.0:1 325 TorqueFlite Drive $599 $492 $429 $406
361 CID Electronic Fuel Injection, V8 10.0:1 333 TorqueFlite Drive $830 $723 $660 $637*
*Not available on Station Wagons.

Major Options Paint Colors

Coronet Royal Custom Royal Code
Heater and defroster $80 $80 $80 Ebony AAA
Airtemp air conditioning* $381 $381 $381 Wedgewood BBB
Electric Clock $15 $15 $15 Sapphire Metallic CCC
Radio pushbutton $87 $87 $87 Navy DDD
4-way power front seat $70 $70 $70 Mint EEE
Full carpeting $15 S S Moss Metallic FFF
Power windows 4-windows $102 $102 $102 Frosted Turquoise Metallic JJJ
Solex tinted glass $45 $45 $45 Silver Metallic KKK
Power steering (except 6-cyl.) $92 $92 $92 Charcoal Metallic LLL
Power brakes $38 $38 $38 Beige MMM
Wheel covers $14 $14 $14 Sand Metallic NNN
Deluxe wheel covers $31 $31 $31 Crimson PPP
White sidewall tires* $30 $30 $30 Poppy RRR
*Higher on station wagons. Copper Metallic SSS
Paris Rose Metallic TTT
Options common to most models. (S = Standard equipment) Items may Sunshine UUU
be standard equipment, optional at different pricing, or unavailable on
certain body styles. This chart is only a guide.
Eggshell XXX
Light Gold Metallic ZZZ
Two-tone codes have roof and fin color over Saddle
(hood, decklid, fender edge) over lower color. Exam-
ple: CXC is Sapphire Metallic roof and fins over
Eggshell Saddle over Sapphire Metallic lower body.

Coronet
Get in the swing ... Go Swept-Wing!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 67.19% (estimate based on body Cars Wagons
1
style production estimates).
Primary competition: Pontiac Chieftain, Rambler Custom and Stude-
Wheelbase 122.0" 122.0" 9
baker President.
Length
Width
213.8"
78.3"
216.2"
78.3" 5
Notable changes: Restyled front end, trim and detail changes.
Major standard equipment: Cloth and vinyl interiors, full floor rubber
Height
Legroom front
57.1"
45.5"
58.9"
45.5" 8
covering, two-speed electric windshield wipers, windshield, rear win- Legroom rear 42.5" 41.0"
dow, vent window, and bodyside stainless trim, and 7.50 14 BSW Headroom front 35.7" 36.1"
tires. Convertible adds: Power top. Suburban and Sierra wagons add: Headroom rear 34.5" 35.0"
8.00 14 BSW tires. Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 20.0 22.0
1958 Dodge 886

Models Available
Model No. Change from Shipping Model Year Change from
(6-cyl./V8) Base FADP LY Wt. (lbs.) Production LY
Coronet 2-Door Club Sedan, 6-p. LD-1/LD-2 $2,449 +3.33% 3360 * *
Coronet 2-Door Lancer Hardtop, 6-p. LD-1/LD-2 $2,572 -0.31% 3390 * *
Coronet 2-Door Lancer Convertible, 6-p. LD-2 $2,942 +3.52% 3725 * *
Coronet 4-Door Sedan, 6-p. LD-1/LD-2 $2,530 +3.22% 3410 * *
Coronet 4-Door Lancer Hardtop, 6-p. LD-2 $2,764 +3.71% 3605 * *
Suburban 2-Door Station Wagon, 6-p. LD-3 $2,970 +3.81% 3875 * *
Sierra 4-Door Station Wagon, 6-p. LD-3 $3,035 +3.02% 3930 * *
Sierra 4-Door Station Wagon, 9-p. LD-3 $3,176 +3.55% 3990 * *
TOTALS Avg. Price $2,805 -2.52% Production 90,000 -51.48%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.

Royal
There is a special kind of magic when you go Swept-Wing!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 11.53% (estimate based on body Cars Wagons
style production estimates). Wheelbase 122.0" 122.0"
Primary competition: Buick Special, DeSoto Firesweep, Edsel Pacer, Length 213.8" 216.2"
Mercury Monterey, Oldsmobile 88, Pontiac Super Chief, and Rambler Width 78.3" 78.3"
Ambassador. Height 57.1" 58.9"
Notable changes: Restyled front end, trim and detail changes. Legroom front 45.5" 45.5"
Major standard equipment: Two-tone cloth and vinyl interior, full floor Legroom rear 42.5" 41.0"
carpeting, two-speed electric windshield wipers, windshield, rear win- Headroom front 35.7" 36.1"
dow, beltline and bodyside stainless trim, and 8.00 14 BSW tires. Headroom rear 34.5" 35.0"
Cargo capacity (cu. ft.) NA 95.0
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Royal 2-Door Lancer Hardtop, 6-p. LD-2 $2,854 +3.07% 3565 * *
Royal 4-Door Sedan, 6-p. LD-2 $2,797 +3.13% 3570 * *
Royal 4-Door Lancer Hardtop, 6-p. LD-2 $2,915 +3.44% 3640 * NEW
Custom Sierra 4-Door Station Wagon, 6-p. LD-3 $3,212 +4.05% 3955 * *
Custom Sierra 4-Door Station Wagon, 9-p. LD-3 $3,354 +4.32% 4035 * *
TOTALS Avg. Price $3,026 +3.64% Production 21,950 -54.27%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.
 887 1958 Edsel

Custom Royal
It is a Swept-Wing mastery of motion!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 122.0"
Percentage of divisions sales volume: 16.42% (estimate based on body
Length 213.8"
style production estimates). Width 78.3"
Primary competition: DeSoto Firedome, Edsel Corsair, Mercury Mont- Height 57.1"
clair, Oldsmobile 88, and Pontiac Star Chief. Legroom front 45.5"
Notable changes: Restyled front end, trim and detail changes. Legroom rear 42.5"
Major standard equipment: Two-tone cloth and vinyl interior, full floor Headroom front 35.7"
carpeting, two-speed electric windshield wipers, windshield, rear win- Headroom rear 34.5"
dow, beltline and bodyside stainless trim, and 8.00 14 BSW tires. Cargo capacity (cu. ft.) NA
Convertible adds: Power top. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Custom Royal 2-Door Lancer Hardtop, 6-p. LD-3 $3,071 +5.17% 3610 * *
Custom Royal 2-Door Lancer Convertible, 6-p. LD-3 $3,298 +4.83% 3785 * *
Custom Royal 4-Door Sedan, 6-p. LD-3 $3,030 +5.17% 3640 * *
Custom Royal 4-Door Lancer Hardtop, 6-p. LD-3 $3,142 +5.05% 3670 * *
Custom Royal 2-Door Regal Lancer Hardtop, 6-p. LD-3 $3,245 NEW 3655 * NEW
TOTALS Avg. Price $3,157 +5.79% Production 22,000 -54.03%
*Production records were not kept by body style per series; therefore change from LY cannot be calculated. Estimated production total for series based on body style pro-
duction estimates.

EDSEL
This is the Edsel! Newest expression of Fine Engineering
from Ford Motor Company. Never before a car like it.

The Edsel was introduced after the most intensive tiac right behind them. Mercury was not selling as well as
marketing research ever done for a new car and was almost its competition in the mid-price range, largely because it
instantly deemed a failure. Controversial especially for its was too closely patterned after a Ford. The company de- 1
styling, Edsel would become an enduring emblem of fail-
ure and the butt of endless jokes in its own time and be-
cided in 1949 to have it share styling with Lincoln. While
this shift initially helped sales, it did not give Ford the mar-
9
yond. In truth the Edsel flopped mostly through no fault ket reach in the mid-price range that it had hoped for. A 5
of its own, and it leaves a fascinating history.
In the postwar climate of ever-increasing prosperity
study was conducted and found that over two-thirds of
buyers moving upmarket from a Ford went to a brand other
8
across the country, mid-priced cars had been experiencing than Mercury.
a sales boom of sorts. Scanning the top five selling cars after By 1955, Ford Motor Company had made a decision
the perennial Ford and Chevrolet leaders, one consistently to create a new division, a second mid-price model meant
finds makes such as Buick, Oldsmobile, Dodge and Pon- to capture those consumers who were moving upmarket
1958 Edsel 888
out of Fords. Ford marketers began conducting research in was a mesh grille, with the Edsel name in gold anodized
1955 and continued well into 1958 after the Edsels intro- block lettering mounted vertically. On each side of the ver-
duction, asking how consumers felt about their automobiles tical grille was a horizontal grille with thin bars that
and what prompted them to choose one make over another. wrapped around the front fenders slightly. Wraparound
Many market researchers of the period agreed, Ford should parking lamps were mounted within the grille ends. Dual
have asked these questions before deciding to build the headlamps and a bullseye style hood ornament, with a
Edsel. And it is generally agreed that the questions asked golden letter E in the center, completed the view from
should have been more along the lines of what was expected the front.
from a car, in terms of operating and maintenance, price At the back end, all Edsel cars used a very modern
and features. looking slender, horizontally mounted taillamp design that
Regardless of the misguided marketing research, an followed the flat rear quarter panel inward, and for a few
estimated $250 million (in 1957 dollars) was spent to bring inches turned downward following the dip in the trunk lid.
the Edsel to market with much hoopla, a month before any Backup lights were relatively large rectangular units
other 1958 model hit the street. Ford needed it to be a suc- mounted just above the rear bumper and just under and
cess. All seemed to be well on introduction day and in the outside the corners of the trunk lid opening, each bezel
weeks immediately following introduction, as thousands being topped with an E logo. The wagons had a very un-
of eager customers flooded Edsel showrooms. As they say, usual taillamp, having a round bezel and a taillight shaped
timing is everything, and unfortunately at the same time like a wide-angle, sideways V running through it from the
the Edsel was introduced, the United States was sinking tip of the tailfin through the bezel, and meeting the bot-
into a recession that had consumers curtailing spending on tom of the body side trim at the bottom. The points of the
many fronts, especially large purchases such as cars. Typi- V were turned inward, which is odd in retrospect, because
cally, in modern society, a recession hurts middle-income if they pointed outward, the directional signals would have
buyers the most, and this translated directly into mid-price lit up like an arrow pointing the direction of a turn. Op-
automobiles taking the biggest hit. With such a vast array tional backup lights were set within the V of the taillight.
of mid-price cars offered in 1958 (nine in all Buick, It was the view from the side that gave away the Edsels
Oldsmobile, Pontiac, Dodge, DeSoto, Chrysler, Mercury, Ford heritage. While all four Edsel series had unique sheet-
and Packard, as well as the new Edsel), it is not surprising metal with a rear quarter panel body side cove on the cars,
that this segment suffered badly. It also did not help that the wagons had to make do with the Ford station wagon
pricing of the Edsel was somewhat higher than consumers sheetmetal from the doors back. On the wagons, stainless
expected. Before long inventories were piling up, and Ford steel trim, similar to that used on the 1957 Ford Fairlane
was offering incentives to dealers to move Edsels off the series, gave the effect of a side cove. Outside of the cove de-
showroom floors. Dealers began to drop their Edsel fran- sign, the bodies, particularly the greenhouse area, showed
chises, leaving consumers afraid to buy the car. their origins. Ranger and Pacer models, as well as all sta-
To make a long story short, that is how the Edsel be- tion wagons, were based on the Ford Fairlane bodies. The
came known as the biggest blunder in automotive history. larger and more luxurious Corsair and Citation models were
It wasnt particularly the automobile itself that caused its based on the Mercury Monterey and Montclair body shells.
failure, though there were quality problems with early cars, As could be expected, the higher-priced the series, the more
including missing parts. Moreover it was the marketing de- trim it carried. Rangers wore only a stainless steel trim strip
cisions made prior to its introduction, the pricing, and the around the cove area. The Pacer and Corsair added slash
economic recession in combination that doomed the Edsel. type molding on the front fender and door. The top-line
Just six months after its introduction, sales remained slug- Citation had a longer slash molding that almost met the
gish, and Ford announced that the 1959 Edsel would be cove molding, with aluminum inset within the cove. A
lower priced and more conservative in design. green reflective crest was near the back end of the insert.
Styling was definitely the most talked-about aspect of Under the front-hinged hood could be found two all-
the new Edsel. The front end was a sort of blending of new engines. Ranger, Pacer and all station wagons received
ideas. What was meant to be a modern interpretation of a a 303-horsepower V8 with 400 pound-feet of torque. The
classic car grille quickly became known as a horse collar upscale Corsair and Citation used a 345-horsepower V8,
grille. This vertical grille was mounted front and center, putting out 475 pound-feet of torque. These engines were
starting high enough to create a slight hood bulge on top, among the most powerful in their field. While cars
and going down low enough to necessitate a pan running equipped with the smaller engine had a conventional 3-
below it, and requiring a two-piece front bumper. Within speed manual transmission with optional overdrive, it was
this grille was a second impact ring that was seemingly the automatic transmission that grabbed the headlines.
free-floating within the outer ring. Inside the second ring What made this transmission unique was its pushbutton
 889 1958 Edsel
gear selection, mounted in the center of the steering wheel. conditioning controls to the right. Below each set of dials
A touch of a button activated an electric motor to select the were rectangular housings for warning lights, which in-
range and engage the transmission. This feature was stan- cluded oil pressure, parking brake, low fuel level, low oil
dard equipment on all Citation and Corsair models, and level, and engine temperature. Many safety and conve-
available on all Ranger and Pacer models with automatic nience features were also built in like a padded dash, deep-
transmission. dish steering wheel, inside hood release, and available in-
Interiors were unique to the Edsel, with their exclu- side trunk release.
sive fabrics and patterns. Some models utilized unique seat- Buyers that appreciated the Edsels distinctive out-
ing features, like a 40/60 split front seat on the 2-doors, ward appearance were rewarded with a very nice car, espe-
which allowed the driver to remain seated while passengers cially in the Citation series. The Citation, and to a lesser
entering the rear seat had a larger space to enter from the extent the Corsair, offered luxury nearly matching Lincoln,
passenger door. The instrument panel was fairly traditional Cadillac and Imperial levels, at a far lower price. For those
in layout, with all gauges and controls within easy reach of who had less money to spend, the Ranger and Pacer offered
the driver. The gauge pod itself was unique, with aircraft a big step up from the spartan Ford models. Either way, it
style gauges, including a dome shaped speedometer that was to be a short-lived venture. By January 1958, signs of
kept the speed indicator facing the driver at all times, with failure forced Ford to merge operations of the new Edsel di-
the dial rotating left or right as speed changed. Below that vision with Mercury, Lincoln and the English Ford to save
were four round dials housing the optional compass and on costs, creating the M-E-L division. The Continental
tachometer to the left, and the fuel gauge and heater/air would continue as its own division for another year.

Citation 4-Door Hardtop

Citation 2-Door Hardtop Citation 2-Door Hardtop

Corsair 2-Door Hardtop Pacer 4-Door Hardtop Ranger 2-Door Roundup Station Wagon

Model year production: 61,925. Third digit indicates assembly plant code from above.
Domestic market share: 1.46% (12th place). Fourth digit indicates the body type as follows: Ranger 2-
Base price range: $2,519 to $3,801. Door Sedan (C); Ranger and Pacer 4-Door Sedan (F);
Edsel average base price: $3,043. Ranger and Pacer 2-Door HT (G); Ranger and Pacer 4-
Introduction date: September 12, 1957. Door HT (H); Pacer Convertible (R); Roundup 2-Door
Assembly plants: Mahwah, NJ (E); Los Angeles, CA #2 ( J); Wagon (S); 4-Door, 6-passenger wagons (T); 4-Door, 9-
San Jose, CA (R); Somerville, NJ (S); Louisville, KY (U);
and Wayne, MI (W).
passenger wagons (V); Citation and Corsair 2-Door HT
(W); Citation and Corsair 4-Door HT (X); and Citation
1
Serial number identification: Ten-digit number located on
left front door pillar, and read as follows: First digit indi-
Convertible (Y). Fifth symbol, 7, designates Edsel division.
Remaining digits are sequential with beginning number of
9
cates engine installation (W for 361 CID V8, X for 410 CID
V8). The second digit indicates model year (8 = 1958).
00001 through ending number by plant as in chart below. 5
8
Highest Serial Numbers by Assembly Plant
Assembly Plant Ending No.
Mahwah, NJ (E) 06250*
1958 Edsel 890
Assembly Plant Ending No.
ffi
Los Angeles, CA ( J) 00674*
Louisville, KY (U) 33164
San Jose, CA (R) 05500*
Somerville, MA (S)ffi 05492*
Wayne, MI (W)ffi 02433*
*Ending numbers at these plants are estimated. Rangers, Pacers and wagons were assembled at this plant. ffiCorsair and Citations were assembled at this plant.

Powertrains
Compression
Engine Ratio Gross HP Transmission Ranger & Pacer Corsair & Citation
361 CID E-400, 2-bbl., V8 10.5:1 303 3-speed manual S -
Overdrive $127 -
3-speed automatic $217 -
Tele-Touch Drive automatic $231 -
410 CID E-475, 4-bbl., V8 10.5:1 345 Tele-Touch Drive automatic - S

Major Options
Ranger Pacer Corsair Citation
Dial-Temp heater and defroster $92 $92 $92 $92
Dial-Temp air conditioner $417 $417 $460 $460
Electric clock $16 $16 $16 S
Radio $95 $95 $95 $95
Signal seeking radio $144 $144 $144 $144
Tinted glass $34 $34 $34 $34
Power windows $101 $101 $101 $101
Power seat, 4-way $76 $76 $76 $76
Power steering $85 $85 $85 $85
Power brakes $38 $38 $38 $38
Pushbutton chassis lubrication - - $43 $43
Full wheel covers $13 $13 $13 S
White sidewall tires $40 $40 $44 $44
Options common to most models. (= Not Available; S = Standard equipment) Items may be standard equip-
ment, optional at different pricing, or unavailable on certain models. This chart is only a guide.

Paint Colors
Code Code
Black A and 01 Sunset Coral* R
Silver Gray Metallic B and 50 Chalk Pink T and 85
Ember Red C and 40 Copper Metallic U and 80
Turquoise D and 95 Durez Gold Metallic X and 90
Snow White* E Single tone paint: Single letter is Ford paint code, and a
Frost White E two-digit number is a Mercury paint code. Example: A
Powder Blue F and 25 is Raven Black from Ford, and 01 is Black from Mercury.
Horizon Blue G and 26 Two-tone combinations: Two-letter code is Ford paint
Royal Blue Metallic H and 27 code, and a double, two-digit number combination is
Mercury paint code. Example: AB is from Ford with first
Ice Green J and 10 letter indicating lower body color and the second letter in-
Spring Green K and 11 dicating upper body color; 01-50 is from Mercury with
Spruce Green Metallic L and 12 first two digits indicating lower body color and the second
Charcoal Brown Metallic M and 60 two digits indicating upper body color. *Available on
Driftwood* N Ranger and Pacer only. Available on Corsair and Cita-
Jonquil Yellow Q and 70 tion only.
 891 1958 Edsel

Ranger
Choose any Ranger model and youll own a car
that truly speaks well of you in every way!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 37.82%. Cars Wagon
Primary competition: Dodge Coronet, Pontiac Chieftain, Rambler Cus- Wheelbase 118.0" 116.0"
tom and Studebaker President. Length 213.2" 205.5"
Notable changes: All-new model. Width 78.8" 77.1"
Major standard equipment: Cloth or cloth and vinyl upholstery, black Height 58.9" 59.9"
rubber floor mat, white vinyl headliner, stainless steel front and rear Legroom front 43.1" 43.8"
window moldings, body side trim around side cove, hood ornament, Legroom rear 42.8" NA
and 8.00 14 BSW tires. Roundup and Villager wagons add: Vinyl Headroom front 34.0" 34.5"
upholstery and linoleum cargo floor. Headroom rear 33.6" NA
Cargo capacity (cu. ft.) 27.7 NA
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Ranger 2-Door Sedan, 6-p. 21 $2,529 NEW 3729 4,615 NEW
Ranger 2-Door Hardtop, 6-p. 23 $2,593 NEW 3724 5,151 NEW
Ranger 4-Door Sedan, 6-p. 22 $2,592 NEW 3805 5,929 NEW
Ranger 4-Door Hardtop, 6-p. 24 $2,678 NEW 3796 3,010 NEW
Ranger 2-Door Roundup Station Wagon, 6-p. 26 $2,876 NEW 3761 924 NEW
Ranger 4-Door Villager Station Wagon, 6-p. 27 $2,933 NEW 3827 2,054 NEW
Ranger 4-Door Villager Station Wagon, 9-p. 28 $2,990 NEW 3900 1,735 NEW
TOTALS Avg. price $2,740 NEW Production 23,418 NEW

Pacer
A new kind of beauty, a new mark of swift mobility
in car design, and you find it only in the Edsel!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 32.45%. Cars Wagon
Primary competition: Buick Special, DeSoto Firesweep, Dodge Royal, Wheelbase 118.0" 116.0"
Mercury Monterey, Oldsmobile 88, Pontiac Super Chief, and Rambler Length 213.2" 205.5"
Ambassador.
Notable changes: All-new model.
Width
Height
78.8"
58.9"
77.1"
59.9" 1
Major standard equipment: Cloth and vinyl upholstery, color-keyed
rubber floor mat, white vinyl headliner, stainless steel front and rear
Legroom front
Legroom rear
43.1"
42.8"
43.8"
NA
9
window moldings, front fender and door stainless trim, bodyside trim
around side cove, hood ornament, and 8.00 14 BSW tires. Convert-
Headroom front
Headroom rear
34.0"
33.6"
34.5"
NA
5
ible adds: Power top. Bermuda wagons add: Vinyl upholstery and
linoleum cargo floor.
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
27.7
20.0
NA
20.0
8
1958 Edsel 892

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Pacer 2-Door Hardtop, 6-p. 43 $2,805 NEW 3773 6,543 NEW
Pacer 2-Door Convertible, 6-p. 45 $3,028 NEW 3909 914 NEW
Pacer 4-Door Sedan, 6-p. 42 $2,735 NEW 3826 6,730 NEW
Pacer 4-Door Hardtop, 6-p. 44 $2,863 NEW 3857 5,026 NEW
Pacer 4-Door Bermuda Station Wagon, 6-p. 47 $3,190 NEW 3853 893* NEW
Pacer 4-Door Bermuda Station Wagon, 9-p. 48 $3,247 NEW 3919 * NEW
TOTALS Avg. price $2,978 NEW Production 20,097 NEW
*6-passenger and 9-passenger production combined.

Corsair
You can see what the Edsel Corsair looks like you have to feel what it does!

Nameplate year of origin: 1958 (was also used by Kaiser-Frazer on the Measurements
19521954 Henry J).
Wheelbase 124.0"
Current bodystyle lifespan: 1958.
Length 218.9"
Percentage of divisions sales volume: 14.91%. Width 79.8"
Primary competition: DeSoto Firedome, Dodge Custom Royal, Mer- Height NA
cury Montclair, Oldsmobile 88, and Pontiac Star Chief. Legroom front 44.2"
Notable changes: All-new model. Legroom rear 43.4"
Major standard equipment: Cloth and vinyl upholstery, color-keyed Headroom front 34.2"
carpeting, built-in front and rear door armrests, white vinyl headliner, Headroom rear 33.8"
automatic interior and instrument panel courtesy lights, stainless steel Cargo capacity (cu. ft.) 27.7
front and rear window moldings, front fender and door stainless trim, Fuel capacity (gals.) 20.0
bodyside trim around side cove, hood ornament, front bumper guards,
and 8.50 14 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Corsair 2-Door Hardtop, 6-p. 63 $3,346 NEW 4134 3,313 NEW
Corsair 4-Door Hardtop, 6-p. 64 $3,425 NEW 4235 5,920 NEW
TOTALS Avg. price $3,386 NEW Production 9,233 NEW

Citation
Theres emphasis on performance, but the accent is on elegance!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Wheelbase 124.0"
Percentage of divisions sales volume: 14.82%.
Length 218.9"
Primary competition: Buick Super, DeSoto Fireflite, and Oldsmobile Width 79.8"
98. Height NA
Notable changes: All-new model. Legroom front 44.2"
Major standard equipment: DeLuxe cloth and vinyl upholstery, color- Legroom rear 43.4"
keyed carpeting, built-in front and rear door armrests, padded dash, Headroom front 34.2"
white vinyl headliner, electric clock, automatic interior and instrument Headroom rear 33.8"
 893 1958 Ford

panel courtesy lights, stainless steel front and rear window moldings, Measurements (cont.)
front fender and door stainless trim, bodyside trim around side cove,
Cargo capacity (cu. ft.) 27.7
hood ornament, front bumper guards, and 8.50 14 BSW tires. Con-
Fuel capacity (gals.) 20.0
vertible adds: All vinyl interior and power top.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Citation 2-Door Hardtop, 6-p. 83 $3,535 NEW 4136 2,534 NEW
Citation 2-Door Convertible, 6-p. 85 $3,801 NEW 4311 1,571 NEW
Citation 4-Door Hardtop, 6-p. 84 $3,615 NEW 4230 5,072 NEW
TOTALS Avg. price $3,650 NEW Production 9,177 NEW

FORD
Theres nothing newer in the world than the 58 Ford!

Fords sales and production would plummet in 1958 fender top ornaments were part of the front-end look. At
as the nations brief recession was fully taking hold, but the the back, dual round taillamps with built-in backup lamps
decline was not due to a lack of changes. As the competi- were set within a large oval pod below the obligatory small
tion made swift changes, Ford kept pace. The biggest trans- tailfin. A honeycomb design bezel background was used in
formation was to the Thunderbird roadster, which was no the taillamp pods, duplicating the look of the grille. A sim-
longer the small, sporty car it originally was, but instead ilar look was also seen on the regular Ford line, although
now a personal luxury four-passenger model available in they had dual oval taillamps with the backup light set in
coupe or convertible models. between them, and a plain bezel background.
The new Thunderbird was of unit-body design and Along the bodyside of the new Thunderbird were sev-
was built in the same assembly plant as the Lincoln. In a eral unique feature lines. The first was a hockey stick de-
sense, conceptually it took the place of the 195657 Lin- sign that now angled forward and upward from the rear of
coln Continental Mark II as a top line personal luxury style the door and then straight forward to the front, wrapping
car, although no comparison could ever be made between around the fender corner and forming the hooded area
the two very different cars. The Mark II was very definitely above the headlights, fading away as it went down toward
a limited production, total luxury car, intended to be the the front bumper. The second design highlight was a jet
halo car for the entire Ford Motor Company. The Thun- shaped lower body bulge, which began on the door and
derbird, while having some luxury features, was still more ran straight back to meet the rear bumper. It was adorned
of a sporting car and was intended to sell in volume, but with five vertical chrome strips on the rear half of the door.
also was the halo car for only the Ford Motor Division. Unique to the convertible was a completely hidden top, 1
The big new Square-Birds, as they became known,
packed a larger 352 CID Interceptor V8 engine under the
which stored in the trunk in similar fashion to the Skyliner,
although it was not initially power-operated on the new
9
front-hinged hood. Now available in both hardtop and Thunderbird. 5
convertible models, the Thunderbird adopted more formal
rooflines with wide, angular C-pillars on the hardtop. Up
Inside the new personal luxury Thunderbird were
Fords first factory-installed bucket seats and floor console.
8
front was a variation of the 57 T-Bird bumper and grille The instrument panel was of a cockpit design, with round
combination, with a new honeycomb design grille now fully gauges housed in a hooded area directly in front of the dri-
surrounded by the bumper. As with all Fords, a hood scoop ver. The center of the dash blended into the floor console
(simulated on regular line Fords), quad headlights and and housed optional radio, heater and air conditioning
1958 Ford 894
controls. The console itself housed optional power window however, it was now reversed, with the gold anodized trim
controls towards the rear for easy access by all passengers. to the rear of the car, and it ran downhill from the front
Full leather upholstery was available. All of these features fender side at headlight level, back to the top of the rear
earned the Thunderbird Motor Trend magazines first Car bumper.
of the Year award to an individual model. Other styling features that would appear for one year
As already discussed, the regular Ford line used many only included a T-shaped grille bar, set within the honey-
Thunderbird styling features, front and rear, but along the comb grille. The simulated hood scoop carried a Ford crest
bodysides were signs of the body it shared with the 1957 on its face. A sculpted rear deck highlighted the taillight
models, including the small tailfin on the rear quarters. pods. Most unusual of all was the Slipstream Roof, which
What set the 58 apart was the redesigned side trim. The had seven front-to-rear grooves on all models, except the
Custom 300 used a full-length trim piece running from Sunliner and Skyliner. Interior changes were few, other than
the front fender gradually downward to just past the front the expected upholstery color and design updates.
door, where it met a straight-line trim piece that began at Model changes saw the Custom nameplate replaced by
the midpoint of the door and ran to the back bumper. the Custom 300, with the models that made up the 57
When these models were two-toned, the rear trim portion Custom 300 series disappearing with the exception of the
was of a split design with gold anodized covering between 6-passenger Country Sedan wagon, which moved to the
them. The Fairlane used a variation of the side trim seen Fairlane series. Also, a 4-Door Ranch Wagon was added to
on the 57 Fairlane, but set slightly lower on the body. The the Custom 300 line.
Fairlane 500 trim was also similar to its 1957 counterpart;

Custom 300 4-Door Ranch Wagon

Fairlane 4-Door Town Sedan

Fairlane 500 2-Door Town Sedan

Fairlane 500 2-Door Skyliner Fairlane 500 4-Door Victoria Thunderbird 2-Door Hardtop
Retractable Hardtop Town Sedan Hardtop
 895 1958 Ford

Model year production: 987,945, down 40.08% from 1957. cates engine installation A for 223 CID 6-cylinder; B
Domestic market share: 23.36% (2nd place). for 332 CID V8, 2-bbl.; C for 292 CID V8; G for 332
Base price range: $1,967 to $3,929. CID V8, 4-bbl.; H for 352 CID V8, 4-bbl.; codes R and
Ford average base price: $2,565, up 7.87%. W are for export and law enforcement engines. The second
Introduction date: November 7, 1957. Thunderbird intro- digit indicates model year (8 = 1958). Third digit indicates
duced February 1958. assembly plant code from above. Fourth digit indicates the
Assembly plants: Atlanta, GA (A); Buffalo, NY (B); Chester, body type as follows: Sunliner (C); Skyliner (W); Two-door
PA (C); Chicago, IL (G); Dallas, TX (D); Dearborn, MI wagons (R); 4-Door Ranch Wagon and Country Sedan (X);
(F); Mahwah, NJ (E); Lorain, OH (H); Kansas City, MO Country Squire (Y); Fairlane and Fairlane 500 Victoria
(K); Long Beach, CA (L); Louisville, KY (U); Memphis, Club and Town sedans (V); Fairlane and Fairlane 500 Club
TN (M); Norfolk, VA (N); San Jose, CA (R); Somerville, and Town sedans (T); Thunderbird (H); all Custom 300
MA (S); Twin Cities (St. Paul), MN (P); and Wixom, MI models (G). Remaining digits are sequential with beginning
(Y). number of 100001 and ending number as follows in the
Serial number identification: Ten-digit number located on chart below.
left front door pillar, and read as follows: First digit indi-

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending No.
Atlanta, GA (A) 151273
Buffalo, NY (B) 124275
Chester, PA (C) 156904
Chicago, IL (G) 166903
Dallas, TX (D) 177041
Dearborn, MI (F) 280733
Mahwah, NJ (E) 227152
Lorain, OH (H) 103894
Kansas City, MO (K) 164457
Long Beach, CA (L) 152322
Louisville, KY (U) 135665
Memphis, TN (M) 139312
Norfolk, VA (N) 141927
San Jose, CA (R) 165411
Somerville, MA (S) 116294
Twin Cities (St. Paul), MN (P) 157692
Wixom, MI (Y)* 137893
*All Thunderbirds were built at Wixom, MI.

Powertrains
Compression Custom Fairlane 500*
Engine Ratio Gross HP Transmission 300 Fairlane & Wagons Thunderbird
223 CID Mileage Maker, 1-bbl., 6-cyl. 8.6:1 145 3-speed manual S S S -
Overdrive $108 $108 $108 -
Ford-O-Matic Drive $180 $180 $180 -
292 CID, 2-bbl., V8 9.1:1 205 3-speed manual $137 $108$123 - -
Overdrive $245 $216$231 - -
Ford-O-Matic Drive $317 $288$303 - - 1
332 CID Interceptor, 2-bbl., V8 9.5:1 240 3-speed manual
Overdrive
-
-
-
-
$54
$162

-
-
9
Ford-O-Matic Drive
Cruise-O-Matic
-
-
-
-
$234
$251
-
-
5
332 CID Interceptor Special, 4-bbl., V8 9.5:1 265 3-speed manual $196 $183 $106 - 8
Overdrive $304 $291 $214 -
Ford-O-Matic Drive $376 $363 $286 -
Cruise-O-Matic $393 $380 $303 -
352 CID Interceptor Special, 4-bbl., V8 10.2:1 300 3-speed manual $249 $236 $159 S
Overdrive $357 $344 $267 $108
1958 Ford 896
Compression Custom Fairlane 500*
Engine Ratio Gross HP Transmission 300 Fairlane & Wagons Thunderbird
Ford-O-Matic Drive $429 $416 $339 $180
Cruise-O-Matic $446 $433 $356 $197
*The Fairlane 500 Skyliner has the 292 CID V8 as standard equipment. Deduct $100 from optional equipment pricing. Available on station wagons only.

Major Options Paint Colors

Custom Fairlane Code
300 Fairlane 500 Wagons Thunderbird Raven Black A
Magic Air heater and Winterset White B
defroster $95 $95 $95 $95 $95 Desert Beige* C
PolarAire conditioner $271 $271 $271 $271 $271 Palomino Tan* D
SelectAire conditioner $395 $395 $395 $395 $395 Colonial White* E
Electric clock $15 $15 S $15 S Silvertone Green Metallic* F
Radio $77 $77 $77 $77 $77 Sun Gold* G
Signal seeking radio $99 $99 $99 $99 $99 Gunmetal Gray Metallic* H
I-rest tinted glass $20 $20 $20 $20 $20 Grenadier Red Metallic I
Aquamatic windshield Bali Bronze Metallic* J
washers $12 $12 $12 $12 $12 Everglade Green Metallic K
Power windows (all four Azure Blue* L
windows) $101 $101 $101 $101 $101 Gulfstream Blue M
Power seat, 4-way $64 $64 $64 $64 $64 Seaspray Green* N
Master-Guide power Platinum Metallic O
steering $69 $69 $69 $69 $69 Palomino Tan P
Swift Sure power brakes $37 $37 $37 $37 $38 Torch Red* R
Ford-Aire suspension - $156 $156 $156 $156 Silvertone Blue Metallic* T
Full wheel covers $19 $19 S $19 S Cameo Rose W
White sidewall tires $33 $33 $33 $50 $36 Cascade Green X
Monarch Blue Metallic Y
Options common to most models. (= Not Available; S = Standard equipment) Items may be Regatta Blue Z
standard equipment, optional at different pricing, or unavailable on certain models. This chart
is only a guide. For the conventional two-tone codes, the first
letter indicates lower body color and second code
indicates upper body color. For Style-Tone two-
tone codes, in general, the first letter indicates
roof and lower body color. Second code letter in-
dicates the middle body color. *Not available on
Thunderbird. Thunderbird exclusive color.

Custom 300
Many new advances can be yours at a low Ford price!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 41.33%. Cars Wagon
Primary competition: Chevrolet Delray, Plymouth Plaza, and Stude- Wheelbase 116.0" 116.0"
baker Champion. Length 202.0" 203.8"
Notable changes: Restyled. Width 78.0" 78.0"
Major standard equipment: Nylon and vinyl upholstery, black rubber Height 58.9" 59.9"
floor covering, horn button, drivers side sun visor, stainless steel front Legroom front 44.3" 44.2"
and rear window moldings, full-length bodyside trim, front fender or- Legroom rear 41.8" NA
naments, and 7.50 14 BSW tires. Ranch Wagon adds: Vinyl uphol- Headroom front 34.9" 35.0"
stery and linoleum cargo floor. Headroom rear 33.6" NA
Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA
 897 1958 Ford

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY* Wt. (lbs.) Production LY*
Custom 300 2-Door Business Sedan, 3-p. 70D $1,967 +4.68% 3171 4,062 -41.03%
Custom 300 2-Door (Tudor) Sedan, 6-p. 70A $2,055 +3.21% 3194 173,441 +48.29%
Custom 300 4-Door (Fordor) Sedan, 6-p. 73A $2,109 +3.28% 3222 163,368 +137.03%
(Custom 300) 2-Door Ranch Wagon, 6-p. 59A $2,397 +4.17% 3483 34,578 -42.83%
(Custom 300) 4-Door Ranch Wagon, 6-p. 79A $2,451 NEW 3540 32,854 NEW
TOTALS Avg. price $2,196 +6.94% Production 408,303 +61.22%
*Comparisons made to 1957 Custom series.

Fairlane
Discover a whole new world in the 58 Ford!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 22.30%. Cars Wagon
Primary competition: Chevrolet Biscayne, Plymouth Savoy, Rambler Wheelbase 118.0" 116.0"
and Studebaker Commander. Length 207.0" 203.8"
Notable changes: Restyled. Width 78.0" 78.0"
Major standard equipment: Two-tone vinyl and vinyl pleated or nylon Height 57.5" 59.9"
and vinyl upholstery, automatic interior courtesy lighting, full floor Legroom front 43.2" 44.2"
color-coordinated carpeting, stainless front, rear and side window sur- Legroom rear 40.7" NA
round moldings, bodyside stainless trim, and 7.50 14 BSW tires. Headroom front 33.9" 35.0"
Country Sedan adds: Vinyl upholstery, removable rear seat, linoleum Headroom rear 33.6" NA
cargo floor, and 8.00 14 BSW tires. Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fairlane 2-Door Club Sedan, 6-p. 64A $2,221 -0.63% 3319 38,366 -3.71%
Fairlane 2-Door Victoria Hardtop Club Coupe, 6-p. 63B $2,354 +2.66% 3317 16,416 -62.80%
Fairlane 4-Door Town Sedan, 6-p. 58A $2,275 -0.48% 3371 57,490 +10.43%
Fairlane 4-Door Victoria Town Hardtop, 6-p. 57B $2,419 +2.63% 3394 5,868 -53.78%
(Fairlane) 2-Door Del Rio Ranch Wagon, 6-p. 59B $2,503 +4.42% 3488 12,687 -72.48%
(Fairlane) 4-Door Country Sedan Station Wagon, 6-p. 79D $2,557 +4.32% 3545 68,772 -49.89%
(Fairlane) 4-Door Country Sedan Station Wagon, 9-p. 79C $2,664 +4.23% 3613 20,702 -58.29%
TOTALS Avg. price $2,428 +3.50% Production 220,301 +11.06%*
*Increase in production due to 6-passenger Country Sedan wagon moving from former Custom 300 series, to the Fairlane series.

1
Fairlane 500 9
Proved and approved around the world! 5
8
Nameplate year of origin: 1957. Measurements
Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 32.54%. Cars Wagon
Primary competition: Chevrolet Bel Air, Plymouth Belvedere and Wheelbase 118.0" 116.0"
Studebaker President. Length 207.0" 203.8"
1958 Ford 898

Notable changes: Restyled. Measurements (cont.)

Major standard equipment: Two-tone vinyl and vinyl pleated or nylon
and vinyl upholstery, automatic interior courtesy lighting, full floor Cars Wagon
color-coordinated carpeting, stainless front, rear and side window sur- Width 78.0" 78.0"
round moldings, full length body side stainless trim, and 7.50 14 Height 57.5" 59.9"
BSW tires. Sunliner and Skyliner add: Hydraulic power operated top. Legroom front 43.2" 44.2"
Country Squire adds: Vinyl interior, linoleum cargo floor, simulated Legroom rear 40.7" NA
mahogany panels with fiberglass maple exterior wood trim, and 8.00 Headroom front 33.9" 35.0"
14 BSW tires. Headroom rear 33.6" NA
Cargo capacity (cu. ft.) 20.0 NA
Fuel capacity (gals.) NA NA

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Fairlane 500 2-Door Club Sedan, 6-p. 64B $2,374 +4.08% 3307 34,041 -63.69%
Fairlane 500 2-Door Victoria Hardtop Club Coupe,
6-p. 63A $2,435 +4.10% 3317 80,439 -56.09%
Fairlane 500 2-Door Sunliner Convertible, 6-p. 76B $2,650 +5.79% 3483 35,029 -54.93%
Fairlane 500 2-Door Skyliner Retractable Hardtop,
6-p. 51A $3,163 +7.51% 4069 14,713 -29.15%
Fairlane 500 4-Door Town Sedan, 6-p. 58B $2,428 +4.07% 3379 105,698 -45.28%
Fairlane 500 4-Door Victoria Hardtop Town Sedan,
6-p. 57A $2,499 +3.95% 3414 36,509 -46.74%
(Fairlane 500) 4-Door Country Squire Station Wagon,
9-p. 79E $2,794 +4.10% 3650 15,020 -45.76%
TOTALS Avg. price $2,620 +4.89% Production 321,449 -49.55%

Thunderbird
Ford presents a brilliant new version of a great
American classic ... the 4-passenger Thunderbird!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1958 through 1960.
Wheelbase 113.0"
Percentage of divisions sales volume: 3.84%.
Length 205.4"
Primary competition: DeSoto Adventurer and Packard Hawk. Width 77.0"
Notable changes: Completely redesigned. Height 52.5"
Major standard equipment: Vinyl upholstery, front bucket seats, vinyl Legroom front 43.4"
covered center floor console, built-in door armrests, Lifeguard padded Legroom rear 38.1"
instrument panel and sun visors, automatic interior courtesy lighting, Headroom front 34.5"
rayon loop carpeting, horn ring, stainless steel window surround Headroom rear 33.3"
moldings, outside rear view mirror, dual horns, dual exhaust, and 7.50 Cargo capacity (cu. ft.) 20.5
14 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Thunderbird 2-Door Hardtop, 4-p. 63A $3,631 NEW 3876 35,758 NEW
Thunderbird 2-Door Convertible, 4-p. 76A $3,929 NEW 3929 2,134 NEW
TOTALS Avg. price $3,780 +10.92% Production 37,892 +77.23%
 899 1958 Imperial

IMPERIAL
Americas most distinctive fine car. Finest expression of the Forward Look!

Very little changed for the 1958 Imperial line. Most trim and detail refinements, but styling was essentially a
noticeable was a new grille as first seen on the 1957 Crown carry-over.
Imperial. It consisted of the four columns of horizontal Powertrain choices didnt change much either. The
grille bars, set above a solid one-piece bumper, with round new for 57 392 CID V8 engine had a new cam which in-
parking light/turn signal pods extending from the ends. creased compression and therefore increased horsepower to
Continuing as an option was a decklid mounted simulated 345 @ 4600 rpm. The durable TorqueFlite automatic trans-
spare tire cover, available on any Imperial. There were other mission continued as standard equipment on all series.

Imperial 4-Door Sedan Imperial 2-Door Convertible

Imperial 4-Door Hardtop

Model year production: 16,133, down 57.09% from 1957. Serial number identification: Seven to eight digit code lo-
Domestic market share: 0.38% (16th place). cated on left front door hinge pillar. First symbol designates
Base price range: $4,839 to $15,075. model year (L = 1958); second symbol designates Chrysler
Imperial average base price: $6,415, up 4.18%. division (I = Imperial); third symbol designates series (1 =
Introduction date: November 1, 1957. Imperial). The remaining 4 to 5 digits represent the vehicle
Assembly plant: Detroit, MI. identification number, 1001 through 17325.

Powertrains
Compression
Engine Ratio Gross HP Transmission All (ex. Crown Imperial) Crown Imperial
392 CID, 4-bbl., V8 9.25:1 325 TorqueFlite Automatic - S
392 CID, 4-bbl., V8 10.0:1 345 TorqueFlite Automatic S -

1
Major Options 9
Imperial Crown LeBaron Crown Imperial 5
Heater and defroster
Air-Temp air conditioning
$141
$590
$141
$590
$141
$590
S
$590
8
Solex tinted glass $50 $50 $50 $50
Music-Master radio $101 $101 $101 S
Auto-Pilot speed control $89 $89 $89 $89
Six-way power front seat $125 S S S
Power windows $125 S S S
1958 Imperial 900

Major Options (cont.)

Imperial Crown LeBaron Crown Imperial
Power door locks* (power Options common to most models. (S =
windows req.) $41$66 $41$66 $66 S Standard equipment) Items may be standard
equipment, optional at different pricing, or
Power steering S S S S unavailable on certain body styles. This
Power brakes S S S S chart is only a guide.
White sidewall tires S S S S
*Lower price is for 2-Doors, higher price is for 4-Doors.

Paint Colors
Code Code
Raven Black AAA Tahitian Coral OOO
Stardust Blue BBB Matador Red PPP
Air Force Blue Metallic CCC Shell Pink RRR
Midnight Blue DDD Garnet Maroon Metallic TTT
Spring Green EEE Bamboo Yellow UUU
Cypress Green FFF Ballet Blue WWW
Mandarin Jade Metallic GGG Ermine XXX
Aztec Turquoise HHH Champagne Gold ZZZ
Spruce Green Metallic JJJ Two-tone combinations: First letter indicates
Satin Gray KKK upper color, second letter indicates lower color. If
Winchester Gray Metallic LLL insert color used, it is the third letter. Examples:
Mesa Tan MMM AB = A, Upper Color; B, Lower Color. ABA =
Sandalwood Metallic NNN A, Upper Color; B, Lower Color; A, Insert.

Imperial
Acclaimed the new fine car style leader.

Nameplate year of origin: 1926. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 129.0"
Percentage of divisions sales volume: 43.78%.
Length 225.8"
Primary competition: Lincoln Capri. Width 81.2"
Notable changes: Minor trim and detail changes. Height 57.0"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom front 45.7"
way power front seat adjustment, front and rear seat center pull-down Legroom rear 43.5"
armrest, full floor carpeting, full wheel covers, and 9.50 14 WSW Headroom front 35.1"
tires. Headroom rear 34.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Imperial 2-Door Southampton Hardtop, 6-p. LY1-L $4,839 +2.17% 4640 1,801 -63.13%
Imperial 4-Door Sedan, 6-p. LY1-L $4,945 +2.21% 4590 1,926 -65.94%
Imperial 4-Door Southampton Hardtop, 6-p. LY1-L $4,945 +2.21% 4795 3,336 -55.68%
TOTALS Avg. Price $4,910 +2.20% Production 7,063 -60.90%
 901 1958 Imperial

Crown
First choice among knowing people.

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 129.0"
Percentage of divisions sales volume: 49.59%.
Length 225.8"
Primary competition: Cadillac Series 62 and Lincoln Premier. Width 81.2"
Notable changes: Minor trim and detail changes. Height 57.0"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom front 45.7"
way power front seat adjustment, front and rear seat center pull-down Legroom rear 43.5"
armrest, full floor carpeting, power windows, safety accessory group, Headroom front 35.1"
custom accessory group, full wheel covers, and 9.50 14 WSW tires. Headroom rear 34.4"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown 2-Door Southampton Hardtop, 6-p. LY1-M $5,388 +2.26% 4730 1,939 -53.82%
Crown 2-Door Convertible, 6-p. LY1-M $5,759 +2.88% 4820 675 -42.16%
Crown 4-Door Sedan, 6-p. LY1-M $5,632 +4.18% 4755 1,240 -65.95%
Crown 4-Door Southampton Hardtop, 6-p. LY1-M $5,632 +4.18% 4915 4,146 -47.14%
TOTALS Avg. Price $5,603 +3.38% Production 8,000 -52.53%

LeBaron
The triumphant Imperial.

Nameplate year of origin: 1924 (as Chrysler sedan model designation); Measurements
1926 (as series).
Wheelbase 129.0"
Current bodystyle lifespan: 1957 through 1959.
Length 225.8"
Percentage of divisions sales volume: 6.44%. Width 81.2"
Primary competition: Cadillac Series 60 Special. Height 57.0"
Notable changes: Minor trim and detail changes. Legroom front 45.7"
Major standard equipment: Leather and broadcloth interior trim, 4- Legroom rear 43.5"
way power front seat adjustment, front and rear seat center pull-down Headroom front 35.1"
armrest, full floor carpeting, power windows, safety accessory group, Headroom rear 34.4"
full wheel covers, and 9.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

1
Models Available
9
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY 5
LeBaron 4-Door Sedan, 6-p.
LeBaron 4-Door Southampton Hardtop, 6-p.
LY1-H
LY1-H
$5,969
$5,969
+3.94%
+3.94%
4780
4940
501
538
-71.02%
-40.94%
8
TOTALS Avg. Price $5,969 +3.94% Production 1,039 -60.64%
1958 Lincoln 902

Crown Imperial
Presenting the worlds most magnificent limousine.

Nameplate year of origin: 1940. Measurements

Current bodystyle lifespan: 1957 through 1959.
Wheelbase 149.5"
Percentage of divisions sales volume: 0.19%.
Length 246.3"
Primary competition: Cadillac Series Fleetwood 75. Width 81.0"
Notable changes: Minor trim and detail changes. Height NA
Major standard equipment: Broadcloth interior trim, front and rear seat Legroom front 45.7"
center pull-down armrest, two rear compartment jump seats, full floor Legroom rear NA
carpeting, directional signals, heater and defroster, power windows, Headroom front 37.0"
safety accessory group, custom accessory group, full wheel covers, and Headroom rear NA
9.50 14 WSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 23.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Crown Imperial 4-Door Limousine, 8-p. NA $15,075 +7.68% 5960 31 -13.89%
TOTALS Avg. Price $15,075 +7.68% Production 31 -13.89%

LINCOLN
The new Lincoln ... styled and crafted in the Continental tradition!

Lincoln for 1958 was totally new from the ground up, be; it not only saved expenses on the Edsel but also allowed
even being built in their own brand new assembly plant in marketing of the Lincoln and Continental to be combined
Wixom, Michigan, alongside the equally new Ford Thun- to reduce costs. From 1958 through the Continentals offi-
derbird, and Continental Mark III. All of these cars shared cial demise as a separate entity in 1960, the Lincoln and
several things in common, most importantly their new uni- Continental shared styling and powertrains, and were gen-
tized body construction. This type of single unit con- erally advertised together. However, for this reference the
struction gave a more rigid body structure, quieter ride, Continental will continue to be kept as a separate division.
and higher build quality than traditional body-on-frame The new car was by far the largest Lincoln built to
construction. Other shared features included the all-new date, and among the largest cars ever built in the modern
430 CID V8 engine, standard on Lincolns and Continen- era. It was also a love it or hate it design and a total de-
tals, optional on Thunderbird, and a new improved Turbo- parture from any previous Lincoln, or for that matter any
Drive transmission that was shared with the Continental. previous Ford product. From the front, canted quad head-
Lincolns all-new body styling was also shared with the lamps, fully enclosed by the front fender, were the most ob-
Continental, and in fact during this model year, the Con- vious new styling feature. The front bumper was oddly
tinental Division would be brought under the umbrella of shaped with a compound V design, flaring at the sides
the newly created Mercury-Edsel-Lincoln (or M-E-L) di- when viewed from the front but coming to a point when
vision. This was a cost-saving move as the Edsel was not viewed from the side. Twin bullet-style bumper guards
proving to be the money maker that Ford thought it would were placed near the center. Turn signal and parking lamps
 903 1958 Lincoln
were placed horizontally between the bumper end and the New features of the greenhouse area included a wind-
bumper guard. The grille was similar to the 56 and 57 shield that wrapped around the sides and also up into the
Continental Mark II design, with horizontal strips inter- roofline, providing excellent forward vision. The rear C-
sected by four vertical bars. The Lincoln name was in gold pillars on all models were canted rearwards, allowing for a
script high on the drivers side of the grille. full wraparound rear window also. Four-door sedan mod-
Front fender styling was highly unusual, especially on els had very thin B-pillars on the new cars, making it dif-
a bodyside that was relatively uncomplicated otherwise, ficult to distinguish between a 4-Door sedan and 4-Door
with a single feature line running the length of the car. A Landau hardtop when the windows were up.
feature line began a few inches above the front bottom edge Of course interior design, trim and colors were all new,
of the fender and followed the V shape of the bumper up with the focal point being an all-new instrument panel. A
to the top edge of the bumper. The crease then turned back huge, hooded, rectangular pod centered in front of the dri-
across the flat top of the front wheel opening and contin- ver contained all the gauges and controls even the clock,
ued to about a foot past the opening, turning down towards radio and ventilation controls. With Fords increased at-
the rocker panel area adjacent to the front door edge, and tention to safety, deep-dish steering wheels and padded in-
then turning forward to the rear edge of the front wheel strument panels were standard equipment, with seat belts
opening. It was definitely a distinctive look. Rear end available for a minimal $25 cost.
styling was also designed with angles and mimicked the The only model change was that the Premiere con-
front end styling, although the look came off as slightly vertible was discontinued. It was essentially moved to the
more traditional. A small tailfin was capped with a small newly designed and expanded Continental line, and would
chrome ornament, bearing the Premieres star symbol on remain there through the 1960 model year. In the end, the
that series only. Taillamps were arranged horizontally on a combination of the 1958 recession, unproven styling, and
rear grillework that was nestled between the chrome lined the expansion of the Continental line caused Lincoln pro-
trunk lid edge and the rear bumper. Bodyside decoration duction to fall nearly 60 percent. Even if Continental and
was minimal with a single lower body trim piece extend- Lincoln production are considered together, total produc-
ing from front door to rear end, as well as rocker panel tion tumbled nearly 30 percent.
moldings on the Premiere.

Premiere 4-Door Landau Hardtop

Model year production: 17,134, down 58.33% from 1957. type (H = 430 CID V8); second digit indicates model year
Domestic market share: 0.41% (15th place). (8 = 1958); third symbol is Y for Wixom assembly plant;
Base price range: $4,803 to $5,565. fourth symbol indicates body type (Capri 2-door, A; Capri
Lincoln average base price: $5,192, up 2.80%. 4-door sedan, K; Capri 4-door HT, B; Premiere 2-door, C;
Introduction date: November 1957. Premiere 4-door sedan, L; and Premiere 4-door HT, D.
Assembly plants: Wixom, MI (Y). The fifth digit, 4, indicates Lincoln division, and the re-
Serial number identification: Serial number consists of a ten
digit code located on left front door pillar and or on trunk
maining digits are sequential production number beginning
with 00001 and ending with 29624).
1
lock flange, and read as follows: First digit indicates engine 9
Powertrains
5
Compression
8
Engine Ratio Gross HP Transmission All models
430 CID, 4-bbl., OHV V8 10.5:1 375 Turbo-Drive automatic S
1958 Lincoln 904

Major Options Paint Colors

Capri Premiere Code
Heater and defroster $110 $110 Presidential Black 01
Air conditioning $611 $611 Spartan Gray Metallic 02
Travel-Tuner AM radio (manual antenna) $144 $144 Athenian Gray 03
FM radio tuner (requires Travel-Tuner radio) $129 $129 Arrowhead Blue Metallic 04
Automatic headlight dimmer $50 $50 Seneca Blue Metallic 05
Tinted glass $54 $54 Shasta Blue 06
Power windows $123 S Starmist White 07
Power vent windows $66 $66 Spruce Green Metallic 08
4-way power front seat $119 S Sequoia Green 10
Power door locks (2-door/4-door) $40/$63 $40/$63 Jade 11
Power steering S S Suede 12
Power brakes S S Deauville Yellow 13
Pushbutton lubrication $43 $43 Autumn Rose 15
Full wheel cover S S Sunset 16
Whitewall tires $55 $55 Matador Red 18
Options common to most models. (S = Standard equipment) Items may
Claret Metallic 19
be standard equipment, optional at different pricing, or unavailable on Champagne 20
certain models. This chart is only a guide. Platinum 23
Silver Metallic 24
Copper Metallic 25
Rosemetal Metallic 26
Forty-nine two-tone combinations are available. On
two-tone paint codes, the first two numbers indicate
upper body color and the second two numbers indicate
lower body color.

Capri
Bringing Continental luxury within the reach of every fine car buyer!

Nameplate year of origin: 1952 (1950 as designation on Cosmopolitan Measurements

coupe).
Wheelbase 131.0"
Current bodystyle lifespan: 1958 through 1960.
Length 229.0"
Percentage of divisions sales volume: 40.03%. Width 80.1"
Primary competition: Cadillac Series 62 and Imperial. Height 56.5"
Notable changes: Restyled with minor trim and detail changes. Legroom front 44.4"
Major standard equipment: Fabric and leather upholstery, rear seat cen- Legroom rear 46.6"
ter armrest, full floor carpeting, chrome window surround moldings, Headroom front 35.0"
bodyside stainless steel molding, power steering, power brakes, rear Headroom rear 33.8"
fender skirts, full wheel covers, and 9.00 14 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 22.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Capri 2-Door Hardtop Coupe, 6-p. 63A $4,803 +3.31% 4735 2,591 -12.85%
Capri 4-Door Sedan, 6-p. 53A $4,951 +3.27% 4799 1,184 -19.78%
Capri 4-Door Landau Hardtop Sedan, 6-p. 57A $4,951 +3.27% 4810 3,084 +112.54%
TOTALS Avg. price $4,902 +3.29% Production 6,859 +16.25%
 905 1958 Mercury

Premiere
Magnificently new in every Continental-inspired
detail of design, engineering, luxury!

Nameplate year of origin: 1956. Measurements

Current bodystyle lifespan: 1958 through 1960.
Wheelbase 131.0"
Percentage of divisions sales volume: 59.97%.
Length 229.0"
Primary competition: Cadillac Series 62 and Imperial Crown. Width 80.1"
Notable changes: Completely redesigned. Height 56.5"
Major standard equipment: Fabric and leather upholstery, rear seat cen- Legroom front 44.4"
ter armrest, full floor carpeting, power seat, power windows, chrome Legroom rear 46.6"
window surround moldings, bodyside stainless steel molding, rocker Headroom front 35.0"
panel molding, power steering, power brakes, rear fender skirts, full Headroom rear 33.8"
wheel covers, and 9.00 14 BSW tires. Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 22.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Premiere 2-Door Hardtop Coupe, 6-p. 63B $5,318 +3.28% 4820 3,043 -79.96%
Premiere 4-Door Sedan, 6-p. 53B $5,565 +5.12% 4869 1,660 -67.70%
Premiere 4-Door Landau Hardtop Sedan, 6-p. 57B $5,565 +5.12% 4880 5,572 -50.35%
TOTALS Avg. price $5,483 +3.85% Production 10,275 -70.83%

MERCURY
Four great series with sports-car spirit and limousine ride!

The economic recession of 19571958 impacted Mer- top end was the big block 430 CID Marauder V8 engine,
cury perhaps more than any other manufacturer. The newly which was again a detuned version shared with the Lincoln
introduced Edsel surely must have hurt Mercury also, as division. Also new this year was Fords Multi-Drive auto-
model year production tumbled by more than 50 percent, matic transmission. Designed for higher performance en-
knocking Mercury back to ninth place in the industry. gines, it was available on both Marauder engines. The
Whatever the reasons, the downturn could not be blamed Merc-O-Matic automatic transmission continued to be
entirely on the product, as it had a better build quality rep- available on lower horsepower cars. 1
utation than Chrysler was earning at the time, and it was
at least slightly less gaudy than some of its GM competi-
Several model changes also highlighted the new model
year. Due to slow sales, the Turnpike Cruiser series was
9
tion, namely Oldsmobile and Buick. merged into the Montclair series and lost most of its dis- 5
Powerplants created the most excitement for Mercury
this year. The 312 CID V8 continued as the base engine for
tinguishing features in the process, retaining only the
Breezeway ventilation with intake pods at the upper
8
the reintroduced base Mercury. Standard on all other mod- windshield corners and the retracting rear window. Re-
els but the new top end Park Lane series was a new 383 CID placing the Turnpike Cruiser series at the top of the Mer-
Marauder V8 engine. With a high compression ratio, this cury line was a new Park Lane series. Intended to compete
engine greatly increased both torque and horsepower. At the with the Buick Roadmaster, it tended to be more compa-
1958 Mercury 906
rable to the Buick Super in price and features. At the bot- drical taillight that was visible from the side or rear of the
tom end of the price scale, an economy trimmed Standard car.
Mercury series as referred to here, which would also have Typical changes were also seen inside the 58 Mer-
the Medalist designation in some industry references, was curys, with upholstery and color choices revised. Few model
re-introduced and available only in a 2-Door or 4-Door changes were seen other than those in the aforementioned
sedan. series. An interesting change was made in the station wagon
Styling changes were mostly typical of annual updates. series, as all were now listed as 6-passenger models although
The separate twin-pod bumper and horizontal grille struc- nine-passenger seating was still available through an op-
ture were replaced by enlarged dual bumper pods, which tional third row seat. This seems to have been done as
now encompassed vertical grille bars and were separated by preparation for officially giving the station wagons a series
a narrow center section with the big M emblem set be- nameplate. As stated elsewhere herein, most manufactur-
tween the pods. It was a design nearly as unusual as what ers around this time took up the practice of separating their
the Edsel carried. Bodyside styling and trim was very sim- station wagon models from the car lines in their market-
ilar to the 57 models. The only significant change at the ing, producing separate brochures, different magazine ads
rear was within the tailfin and taillamp area. Where last and so forth. In 1959, Mercury was the only manufacturer
years lamp wrapped around the corner of the fin on an to take this one step further by introducing the County
angle, this year only the angled rear portion remained. Cruisers, which encompassed the full range of station wag-
Within the rear cove area of the V-shaped fin, a projectile ons.
type ornament was used and it was capped with a cylin-

Colony Park 4-Door Hardtop Station Wagon Medalist 2-Door Sedan

Colony Park 4-Door Hardtop Station Wagon

Park Lane 4-Door Hardtop Park Lane 4-Door Hardtop Park Lane 4-Door Hardtop
 907 1958 Mercury

Model year production: 133,271, down 53.43% from 1957. The second digit indicates model year (8 = 1958). Third
Domestic market share: 3.15% (9th place). digit indicates assembly plant code from above. Fourth digit
Base price range: $2,547 to $4,118. indicates the body type as follows: 2-Door and 4-Door
Mercury average base price: $3,314, up 2.57%. Sedans (A); Phaeton HT Coupes and Sedans (B); Convert-
Introduction date: October 1957. ibles (C); Montclair Turnpike Cruisers (D); 2-Door wagons
Assembly plants: Los Angeles, CA ( J); Metuchen, NJ (T); St. (E); 4-Door wagons (F); Park Lane 2-Door and 4-Door
Louis, MO (Z); and Wayne, MI (W). Hardtops (G); Park Lane Convertible ( J). Fifth digit is 5,
Serial number identification: Ten-digit number located on indicating Mercury division. Remaining digits are sequen-
left front door pillar, and read as follows: First digit indi- tial with beginning number of 00001 and ending number as
cates engine installation S for 312 CID V8; M for 383 follows in the chart below.
CID V8; K for 430 CID V8; J for 430 CID V8, 3 2-bbl.

Highest Serial Numbers by Assembly Plant

Assembly Plant Ending No.
Los Angeles, CA ( J) 18154
Metuchen, NJ (T) 27344
St. Louis, MO (Z) 40299
Wayne, MI (W) 47046

Powertrains
Montclair,
Compression (Medalist) Monterey & Voyager &
Engine Ratio Gross HP Transmission Standard Commuter Colony Park Park Lane
312 CID Safety-Surge, 9.75:1 235 3-speed manual S - - -
4-bbl., V8 Touch-O-Matic overdrive $129 - - -
Merc-O-Matic Drive $226 - - -
383 CID Marauder, 10.5:1 312 3-speed manual $26 S - -
4-bbl., V8 Touch-O-Matic overdrive $155 $129 - -
330 Merc-O-Matic Drive $252 $226 S -
Multi-Drive automatic - $245 $19
430 CID Marauder, 10.5:1 360 Multi-Drive automatic - - - S
4-bbl., V8
430 CID Marauder, 10.5:1 400 Multi-Drive automatic $ $ $ $
3 2-bbl., V8

Major Options
(Medalist) Monterey & Montclair & Park Lane &
Standard Commuter Voyager Colony Park
Heater and defroster $91 $91 $91 $91
Air conditioning $459 $459 $459 $459
Radio $100 $100 $100 $10
Tinted glass $35 $35 $35 $35
4-way power front seat
Seat-O-Matic power front
$70 $70 $70 $70 1
seat with memory
Power windows
$97
$108
$97
$108
$97
$108
$97
$108
9
Padded instrument panel
Power steering
$22
$108
$22
$108
$22
$108
$22
S*
5
Power brakes
Full wheel covers
$38
$
$38
S
$38
S
S*
S
8
Whitewall tires $41 $41 $41 $41
*Optional on Colony Park at same prices as for Voyager wagons.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or
unavailable on certain models. This chart is only a guide.
1958 Mercury 908

Paint Colors
Code Code
Tuxedo Black 01 Mayfair Yellow 75 7. The next two digits indicate upper body color
Marble White 07 Shadow Rose 87 and final two digits indicate lower body color. Three-
Parisian Green 15 Golden Dust Metallic 92 tone codes begin with 3 before paint code. Two-
tones with contrasting projectile area begin with 8.
Emerald Metallic 16 Twilight Turquoise 97 The next two digits indicate upper body color and
Holly Green Metallic 17 Burgundy Metallic 99 final two digits indicate lower body color. Flo-tone
Vineyard Blue 30 codes begin with 4 before paint code. Two-tones
Jamaican Blue Metallic 31 Single-tone codes begin with 1 before the abov with contrasting projectile area begin with 9. The
paint code. Single-tones with contrasting projectile next two digits indicate upper body color and final
Flamingo Red 45 area begin with 6. Examples: Solid Tuxedo Black
Silver Sheen Metallic 55 two digits indicate lower body color.
is 101. Tuxedo Black with contrasting projectile is
Oxford Gray Metallic 56 601. Two-tone codes begin with 2 before paint code.
Autumn Beige 66 Two-tones with contrasting projectile area begin with

Mercury Standard
The new low-cost Mercury that features
big-car value at a small-car price!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 14.06%.
Length 213.2"
Primary competition: Dodge Coronet, Edsel Ranger, Pontiac Chieftain, Width 81.1"
Rambler Ambassador, and Studebaker President. Height 56.1"
Notable changes: New series for 1958. Legroom front 44.2"
Major standard equipment: Cloth and vinyl upholstery, carpeting, elec- Legroom rear 43.4"
tric clock, horn ring, chrome front and rear window surround mold- Headroom front 39.1"
ings, full length bodyside stainless trim, rear quarter panel trim on tail- Headroom rear 38.6"
fin, and 7.50 14 BSW tires. Cargo capacity (cu. ft.) 31.0
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
(Medalist) Standard 2-Door Sedan, 6-p. 64B $2,547 NEW 3790 7,750 NEW
(Medalist) Standard 4-Door Sedan, 6-p. 58C $2,617 NEW 3875 10,982 NEW
TOTALS Avg. price $2,582 NEW Production 18,732 NEW

Monterey
Long ... low ... luxurious. Value packed. At unbelievably low cost!

Nameplate year of origin: 1952 (1950 as a top line coupe designation). Measurements
Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 57.82%. Cars Wagons
Primary competition: Buick Special, DeSoto Firesweep, Dodge Royal, Wheelbase 122.0" 122.0"
Edsel Pacer, Oldsmobile 88, and Pontiac Super Chief. Length 213.2" 214.2"
Notable changes: Restyled front end and trim and detail changes. Width 81.1" 77.4"
Major standard equipment: Cloth and vinyl upholstery, carpeting, elec- Height 56.1" 56.6"
tric clock, horn ring, chrome window surround moldings, full length Legroom front 44.2" 44.2"
 909 1958 Mercury

bodyside stainless trim, wheel opening and rocker panel molding trim, Measurements (cont.)
rear quarter panel trim on tailfin, and 8.00 14 BSW tires. Convert-
ible adds: Vinyl upholstery and power top. Commuter station wagon Cars Wagons
adds: Vinyl upholstery and 8.50 14 BSW tires. Legroom rear 43.4" 43.4"
Headroom front 39.1" 39.1"
Headroom rear 38.6" NA
Cargo capacity (cu. ft.) 31.0 NA
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Monterey 2-Door Sedan, 6-p. 64A $2,652 +2.95% 4080 10,526 -69.02%
Monterey 2-Door Phaeton Hardtop Coupe, 6-p. 63A $2,769 +2.82% 4075 13,693 -67.55%
Monterey 2-Door Convertible, 6-p. 76A $3,081 +2.53% 4225 2,292 -54.46%
Monterey 4-Door Sedan, 6-p. 58A $2,721 +2.87% 4160 28,892 -46.34%
Monterey 4-Door Phaeton Hardtop Sedan, 6-p. 57A $2,840 +2.79% 4150 6,909 -69.26%
Commuter 2-Door Station Wagon, 6-p. 56A $3,035 +4.55% 4400 1,912 -60.86%
Commuter 4-Door Station Wagon, 6-p. 77A $3,105 +4.44% 4485 8,601 -28.27%
Commuter 4-Door Station Wagon, 9-p. 77C $3,201 +4.27% 4525 4,227 -26.51%
TOTALS Avg. price $2,926 +3.43% Production 77,052 -57.23%

Montclair
Beautifully sculptured! Thoroughly detailed! 2 fabulous Turnpike Cruisers!

Nameplate year of origin: 1955. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 17.83%. Cars Wagons
Primary competition: Buick Century, Chrysler Windsor, DeSoto Fire- Wheelbase 122.0" 122.0"
dome, Edsel Corsair, Oldsmobile Super 88, Packard Clipper, and Pon- Length 213.2" 214.2"
tiac Star Chief. Width 81.1" 77.4"
Notable changes: Restyled front end and trim and detail changes. Height 56.1" 56.6"
Major standard equipment: Nylon and vinyl upholstery, carpeting, elec- Legroom front 44.2" 44.2"
tric clock, horn ring, chrome window surround moldings, full length Legroom rear 43.4" 43.4"
bodyside stainless trim, wheel opening and rocker panel molding, rear Headroom front 39.1" 39.1"
quarter panel trim on tailfin, and 8.00 14 BSW tires. Turnpike Headroom rear 38.6" NA
Cruiser adds: Overhanging rear roof with power retractable rear win- Cargo capacity (cu. ft.) 31.0 NA
dow and roof-level ventilation pods. Convertible adds: Vinyl uphol- Fuel capacity (gals.) 20.0 20.0
stery, power top, and 8.50 14 BSW tires. Voyager station wagon adds:
Vinyl upholstery, rear side vent window, and 8.50 14 BSW tires.

Models Available 1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production LY 5
Montclair 2-Door Phaeton Hardtop Coupe, 6-p.
Montclair 2-Door Convertible, 6-p.
63B
76B
$3,284
$3,536
+1.48%
+3.09%
4085
4295
5,012
844
-83.35%
-80.13%
8
Montclair 4-Door Sedan, 6-p. 58B $3,236 +1.51% 4155 4,801 -75.80%
Montclair 4-Door Phaeton Hardtop Sedan, 6-p. 57B $3,365 +1.45% 4165 3,609 -83.27%
Montclair Turnpike Cruiser 2-Door Hardtop, 6-p. 65A $3,498 -6.92% 4150 2,864 -60.72%
Montclair Turnpike Cruiser 4-Door Hardtop, 6-p. 75A $3,577 -7.07% 4230 3,543 -57.34%
Voyager 2-Door Station Wagon, 6-p. 56B $3,535 +3.88% 4435 568 -75.12%
1958 Oldsmobile 910
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Voyager 4-Door Station Wagon, 6-p. 77D $3,635 +4.54%* 4540 2,520 -32.19%*
TOTALS Avg. price $3,489 +3.91% Production 23,761 -70.94%
*Comparisons made to 1957 Voyager 4-Door, 9-passenger wagon.

Park Lane
For the fine car buyer with a fine sense of value!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 10.30%. Cars Wagons
Primary competition: Buick Super, Chrysler Saratoga, DeSoto Fireflite, Wheelbase 125.0" 122.0"
Edsel Citation, and Oldsmobile 98. Length 220.2" 214.2"
Notable changes: All-new series, replacing Turnpike Cruiser series. Width 81.1" 77.4"
Major standard equipment: Cloth and leather upholstery, carpeting, Height 56.5" 56.6"
electric clock, chrome window surround moldings, full length body- Legroom front 44.2" 44.2"
side stainless trim, wheel opening and rocker panel molding, rear Legroom rear 43.4" 43.4"
quarter panel gold anodized trim on tailfin, power steering, power Headroom front 39.1" 39.1"
brakes, and 8.00 14 BSW tires. Convertible adds: Power top and Headroom rear 38.6" NA
8.50 14 BSW tires. Colony Park station wagon standard equipment Cargo capacity (cu. ft.) 31.0 NA
includes: Vinyl upholstery, carpeting, electric clock, horn ring, chrome Fuel capacity (gals.) 20.0 20.0
window surround moldings, rear side vent window, mahogany grain
vinyl body side trim with plastic maple trim panels, wheel opening
and rocker panel molding, rear quarter panel trim on tailfin, and 8.50
14 BSW tires.

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Park Lane 2-Door Hardtop, 6-p. 63C $3,867 NEW 4280 3,158 NEW
Park Lane 2-Door Convertible, 6-p. 76C $4,118 NEW 4405 853 NEW
Park Lane 4-Door Phaeton Hardtop, 6-p. 57C $3,944 NEW 4390 5,241 NEW
Colony Park 4-Door Station Wagon, 9-p. 77B $3,775 +2.67%* 4605 4,474 -39.43%*
TOTALS Avg. price $3,915 NEW Production 13,726 NEW
*Comparisons made to 1957 Colony Park 4-Door, 9-passenger wagon which was in the Turnpike Cruiser series.

OLDSMOBILE
Presenting a new way of going places in the Rocket Age ... OLDSmobility!

Olds for 1958 is the epitome of good taste. Majestic, outlook, Oldsmobile was in the unique position among
with an unmistakable look of luxury... proclaimed the General Motors lines of celebrating two milestones in one
sales brochure from Oldsmobile. Added to that glowing year it was General Motors 50th anniversary and
 911 1958 Oldsmobile
Oldsmobiles 60th anniversary. It looked to be a promising icked the rear one, beginning at the headlights and running
year. Unfortunately for customers and dealers alike, the to the back edge of the front door. All series had the front
cars were not the most memorable produced during that fender area outlined in stainless trim. The Super 88 and 98
long history. series had an additional chrome inset with the series name
Completely new styling from the beltline down was in script at the front edge. For all series, the rear quarter
the highlight of the year. Appearing bulkier and heavier panel trim consisted of four horizontal trim pieces begin-
than ever before, the new cars were inexplicably lighter for ning at the tailfin chrome cap running forward to about a
1958, by as much as 200 pounds in some instances. The foot short of the lower rear quarter bulge. The top and bot-
new look began with the new quad headlamp design that tom piece were several inches longer, and on Super 88 and
swept the industry this year. The Starfire look was gone, 98 series, had an emblem similar to the grille ornament
replaced by a very straight bumper, capped with large, com- centered between them. Extra large expanses of chrome rear
bination bumper guard and parking light/turn signal hous- window trim were used on the Super 88 and 98 series.
ings. An aluminum grille insert with a newly designed Interior changes saw a continued upgrade in fabrics
arrow shaped Oldsmobile insignia centered within was and chrome usage. A new Star-Lite headliner was used
used. Above the grille, chrome trim was used on the hood in most 98 series models and was available in some Super
lip and front fender edges from the hood and curving down 88 models. A newly available air suspension system named
around the corner to end at the front wheel opening. New-Matic ride was offered in limited quantities, but
Around back was a slightly taller fin, above a restyled rear suffered from dependability issues and would not return.
bumper. Capping the top end of the tailfin was a round Under the hood, the only change was the addition of the
taillight trimmed in chrome, which could be seen from the Econ-O-Way 2-barrel carburetor as standard equipment
back and sides. Another piece of trim ran down the back for the newly named Dynamic 88 series, formerly the 88
edge of the fin between the taillight and the bumper, and Golden Rocket. The 88 series once again saw names jug-
held a reflector lens on Super 88 and 98 models. gled, with the Golden Rocket suffix dropped so that the
The body sides carried more sculpturing than prior middle series Oldsmobile returned to the Super 88 name.
years, with all models carrying a lower rear quarter jet- The only casualty in the model lineup was the slow-selling
shaped bulge coming forward from the rear bumper to the Super 88 2-Door Sedan.
back edge of the front door. A front fender bulge mim-

98 4-Door Sedan Dynamic 88 2-Door Sedan

Dynamic 88 4-Door Holiday Hardtop Super 88 4-Door Fiesta

Hardtop Station Wagon

Model year production: 296,374, down 22.90% from 1957. Serial number identification: Nine digit code located on left
1
Domestic market share: 7.01% (4th place). front door hinge pillar and read as follows: 1st two digits in- 9
Base price range: $2,772 to $4,300.
Oldsmobile average base price: $3,405, up 2.73%.
dicate year: 58. Third digit indicates series as follows: 7 =
88, 8 = Super 88, and 9 = 98. Fourth digit indicates assem- 5
Introduction date: November 1957.
Assembly plants: Atlanta, GA (A); Framingham, MA (B);
bly plant code from above, followed by sequential number
by plant and series with beginning number of 01001 and 8
Southgate (Los Angeles), CA (C); Fairfax (Kansas City), KS ending number as follows in the chart below.
(K); Linden, NJ (L); Lansing, MI (M); Arlington, TX (T);
and Wilmington, DE (W).
1958 Oldsmobile 912

Highest Serial Numbers by Series and Assembly Plant

Series Atlanta Framingham Los Angeles Kansas City Linden Lansing Arlington Wilmington
88 15374 07158 13009 16818 18024 61360 09363 13461
Super 88 09520 04603 08862 09903 12205 34515 07625 08895
98 06406 03587 05654 06139 08996 26796 05095 05927

Powertrains
Compression
Engine Ratio Gross HP Transmission Dynamic 88 Super 88 98
371 CID Rocket, Econ-O-Way 2-bbl., OHV, V8 10.0:1 265 3-speed manual S - -
Jetaway Hydra-Matic $231 - -
371 CID Rocket, 4-bbl., OHV, V8 10.0:1 305 3-speed manual $20 S -
Jetaway Hydra-Matic $251 $231 S
371 CID J-2 Rocket, 3 2-bbl., OHV, V8 10.0:1 312 3-speed manual $103 $83 -
Jetaway Hydra-Matic $334 $314 $83

Major Options Paint Colors

Dynamic 88 Super 88 98 Code
DeLuxe heater and defroster $85 $85 $85 Onyx Black 10
Air conditioning $430 $430 $430 Festival Red 20
DeLuxe radio $96 $96 $96 Surf Green 30
Trans-Portable radio $145 $145 $145 Allegheny Green Metallic 31
Signal seeking radio $121 $121 $121 Banff Blue 40
Autronic-Eye headlamp dimmer $46 $46 $46 Marlin Blue Metallic 41
Power windows $90 $90 S* Pearl Gray 50
6-way power front seat adjustment $86 $86 $86 Sterling Gray Metallic 51
Tinted glass $30 $30 $30 Charcoal Metallic 52
Safety padded instrument panel $20 $20 S Alaskan White 60
Power steering $107 $107 S Sandstone Metallic 63
Power brakes $37 $37 S Autumn Haze Metallic 64
DeLuxe wheel covers $30 $30 S Desert Glow 65
Whitewall tires $34 $34 $34 Canyon Glow Metallic 66
*$90 extra on 4-Door Sedan. Heather 67
Mountain Haze Metallic 68
Options common to most models. (S = Standard equipment) Items may be Victorian White 90
standard equipment, optional at different pricing, or unavailable on certain
models. This chart is only a guide.
Champagne Mist Metallic 91
Rose Mist Metallic 92
Turquoise Mist Metallic 93
Jade Mist Metallic 94
Tropical Mist Metallic 95
Two-tone combinations: First two digits of code are
lower body color, second two digits are upper body
(or accent) color, last two digits are the wheel color.

Dynamic 88
OLDSmobility ... a dynamic concept for this mobile era!

Nameplate year of origin: 1958 (88 series started 1949). Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 49.45%. Cars Wagons
Primary competition: Buick Special, DeSoto Firesweep, Dodge Royal, Wheelbase 122.5" 122.5"
Edsel Pacer, Mercury Monterey and Pontiac Super Chief. Length 208.2" 208.2"
 913 1958 Oldsmobile

Notable changes: Restyled. Measurements (cont.)

Major standard equipment: Vinyl and air-weave nylon upholstery, full
floor carpeting, armrests, front and rear fender stainless trim, and 8.50 Cars Wagons
14 BSW tires. Fiesta Wagons add: Vinoleum rear compartment floor Width 78.5" 78.5"
mat and plastic trim. Convertible adds: Vinyl interior and power top. Height 57.4" 58.1"
Legroom front 44.4" 44.4"
Legroom rear 41.8" 41.8"
Headroom front 35.3" 35.3"
Headroom rear 33.8" 33.8"
Cargo capacity (cu. ft.) NA 65.0
Fuel capacity (gals.) 20.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Dynamic 88 2-Door Sedan, 6-p. 3611 $2,772 +1.43% 3961 11,833 -35.96%
Dynamic 88 2-Door Holiday Hardtop Coupe, 5-p. 3637 $2,893 +1.37% 3972 35,036 -28.77%
Dynamic 88 2-Door Convertible, 5-p. 3667TX $3,221 +1.23% 3987 4,456 -30.62%
Dynamic 88 4-Door Sedan, 6-p. 3669 $2,837 +1.39% 3985 60,429 +12.07%
Dynamic 88 4-Door Holiday Hardtop Sedan, 6-p. 3639 $2,971 +1.33% 4035 28,241 -16.52%
Dynamic 88 4-Door Fiesta Station Wagon, 6-p. 3693 $3,284 +2.56% 4258 3,249 -35.69%
Dynamic 88 4-Door Hardtop Fiesta Station Wagon,
6-p. 3695 $3,395 +2.48% 4297 3,323 -42.38%
TOTALS Avg. price $3,053 +1.71% Production 146,567 -15.11%

Super 88
OLDSmobility ... a new fun-filled way
of doing things ... the action-way to go!

Nameplate year of origin: 1951 (88 series started 1949). Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 30.03%. Cars Wagons
Primary competition: Chrysler Windsor, DeSoto Firedome, Edsel Cor- Wheelbase 122.5" 122.5"
sair, Mercury Montclair, Packard Clipper, and Pontiac Star Chief. Length 208.2" 208.2"
Notable changes: Restyled. Width 78.5" 78.5"
Major standard equipment: Nylon and vinyl upholstery, full floor deep- Height 57.4" 58.1"
pile carpeting, electric clock, front and rear fender stainless trim, and Legroom front 44.4" 44.4"
8.50 14 BSW tires. Fiesta Wagon adds: Vinoleum rear compartment Legroom rear 41.8" 41.8"
floor mat and plastic trim. Convertible adds: Leather interior, power Headroom front 35.3" 35.3"
front seat, power windows, and power top. Headroom rear 33.8" 33.8"
Cargo capacity (cu. ft.) NA 65.0
Fuel capacity (gals.) 20.0 20.0

Models Available 1
Change from Shipping Model Year Change from
9
Style No. Base FADP LY Wt. (lbs.) Production LY 5
Super 88 2-Door Holiday Hardtop Coupe, 5-p.
Super 88 2-Door Convertible, 5-p.
3637SD
3667DTX
$3,262
$3,529
+2.58%
+2.38%
4000
4010
18,653
3,799
-40.13%
-46.70%
8
Super 88 4-Door Sedan, 6-p. 3669D $3,112 +2.71% 4008 33,844 -20.61%
Super 88 4-Door Holiday Hardtop Sedan, 6-p. 3639SD $3,339 +2.52% 4073 27,521 -29.73%
Super 88 4-Door Hardtop Fiesta Station Wagon,
6-p. 3695SD $3,623 +2.32% 4334 5,175 -42.38%
TOTALS Avg. price $3,373 +4.20% Production 88,992 -32.60%
1958 Packard 914

Ninety-Eight
OLDSmobility in its most regal form!

Nameplate year of origin: 1941. Measurements

Current bodystyle lifespan: 1957 through 1958.
Wheelbase 126.5"
Percentage of divisions sales volume: 20.52%.
Length 216.7"
Primary competition: Buick Super, Chrysler Saratoga, DeSoto Fireflite, Width 78.5"
Edsel Citation, and Mercury Park Lane. Height 57.4"
Notable changes: Restyled. Legroom front 43.8"
Major standard equipment: Cloth and leather upholstery, full floor Legroom rear 41.6"
deep-pile carpeting, electric clock, power windows (except 4-Door Headroom front 34.6"
Sedan), front and rear fender stainless trim, lined luggage compart- Headroom rear 33.1"
ment, and 8.50 14 BSW tires. Convertible adds: Leather interior, Cargo capacity (cu. ft.) NA
power front seat adjustment, power top, and 9.00 14 BSW tires. Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
98 2-Door Holiday Hardtop, 5-p. 3037SDX $4,020 +2.11% 4329 11,012 -38.10%
98 2-Door Convertible, 5-p. 3067DX $4,300 +1.97% 4318 5,605 -32.29%
98 4-Door Sedan, 6-p. 3069D $3,824 +2.22% 4316 16,595 -22.90%
98 4-Door Holiday Hardtop Sedan, 6-p. 3039SDX $4,096 +2.07% 4391 27,603 -14.01%
TOTALS Avg. price $4,060 +2.09% Production 60,815 -23.69%

PACK ARD
From the Home of the Golden Hawks ... Packard.

The 1958 Packard line almost seemed like an after- was of an egg-crate design, and a single bar bumper ran
thought. Introduced in late November 1957, nearly two through the middle of the grille. At each end of the grille
months after the Studebaker introduction, it consisted of was a small parking lamp, and each side of the bumper car-
four models: a two-door hardtop, four-door sedan and 4- ried a bullet shaped bumper guard. Fender top ornaments
door station wagon in what was now called the Packard se- were also seen on all models. The Packard series cars car-
ries (in reality a continuation of the 1957 Clipper series), ried the new quad headlamp design seen on most 1958 cars.
and an ill-conceived Packard Hawk model. After produc- To accomplish this using the 1957 fenders, a metal cap had
tion of barely 300 cars a month, the final automobile bear- to be added to the fender ends to accommodate two head-
ing the Packard nameplate rolled off the South Bend, In- lamps. The new Hawk used single headlamps, which were
diana, assembly line on July 13, 1958. also shared with the Studebaker Hawks.
All four cars shared similar front-end styling that All sheetmetal and body shells were shared with Stude-
ranked among the most bizarre designs to appear on an baker on all four models. The three Packard series models
American automobile, arguably even surpassing the Edsel mimicked the Studebaker President in design, including its
in odd designs. A full-width oval grille opening was set low all-new 2-door hardtop model. Its roof design, similar to
in a fish mouth style front end, which sloped downwards that of Chryslers of the period, was probably the most nor-
from the new faux hood scoop forward. The grille itself mal visual feature on any 1958 Packard. Bodyside trim in-
 915 1958 Packard
cluded a dual chrome strip, just a few inches wide, gradu- from the 1957 models, and the Hawk was similar to its
ally sloping downward and running the full length of the Studebaker counterparts, except that it used full leather
car. As it approached the rear end, the bottom strip con- trim. Under the hood, some industry sources list the Stude-
tinued down toward the rear bumper, while the top strip baker 289 CID V8 with Jet-Stream supercharger, mated to
angled sharply upward to the top of the rear fender. The Flight-O-Matic automatic transmission, as standard fare
rear fender top was another of the unique styling features across the board. However, 1958 Packard literature lists it
as the Packard line had a double tailfin. The fin of the 57 as standard only in the Golden Hawk, and the regular 4-
models was still there, but had a second fin welded upon barrel naturally aspirated version of the same engine as stan-
the top creating the double fin look. The ribbed bodyside dard equipment in the rest of the Packard line. In this ref-
and trunk moldings and the rocker panel moldings were erence, the Packard issued information will be used.
gone, creating smoother lines. After nearly 60 years as one of Americas premiere lux-
The new Packard Hawk looked very much like the ury automobiles, it was a sad ending for Packards to be rel-
Studebaker Golden Hawk from the cowl rearward, sharing egated in their final years to dressed up Studebakers. On
most trim and details. Aside from the Packard front-end the other hand, Packard bought Studebaker, not the other
styling, distinguishing touches for the Packard Hawk in- way around, and they knew what they were getting. Had it
cluded a gold painted fin insert, a faux continental spare tire not been for Studebakers financial problems from the out-
ring mounted on the trunk lid, wheel opening moldings and set, the real, luxury Packards might have lasted longer. But
a leather door panel trim that wrapped over the top of the in the end, we will never know. The Packard name con-
doors and side window openings, continuing several inches tinued as part of the corporate name of Studebaker-Packard
onto the exterior of the car. This created a unique look, and Corporation through 1962. By that time, Studebaker was
was actually a comfort feature as it allowed a leather arm- again encountering financial problems, and would itself
rest for those who kept an arm out the window. leave the automobile business in the 1966 model year.
Interiors of the Packard line were mostly unchanged

Packard 2-Door Hardtop Packard 4-Door Station Wagon

Packard 4-Door Sedan interior

1
Packard 4-Door Station Wagon Packard Hawk 2-Door Hardtop 9
Model year production: 2,622 down 45.48% from 1957. cated on left front door hinge pillar, and read as follows: 5
Domestic market share: 0.06% (18th place).
Base price range: $3,212 to $3,995.
First two digits are model year (58 = 1958). Following is L
for Packard series or LS for Hawk series. Remaining digits 8
Packard average base price: $3,463, up 5.01%. are sequential serial number beginning with 6101 and ending
Introduction date: November 1957. with 8133 for the Packard series and beginning with 1001
Assembly plants: South Bend, IN. and ending with 1588 for the Hawk series. Example: 58L-
Serial number identification: Seven to eight digit code lo- 6101 is a 1958 Packard with serial number 6101.
1958 Packard 916

Powertrains
Compression
Engine Ratio Gross HP Transmission Packard Hawk
289 CID, 4-bbl., V8 8.3:1 225 Flight-O-Matic Drive S* -
289 CID, Jet-Stream Supercharged 2-bbl., V8 7.8:1 275 Flight-O-matic Drive - S
*A 3-speed manual transmission with overdrive was available at no cost.

Major Options
Packard Hawk
Heater and defroster $70 $70
Air conditioning* $325 $325
Radio with antenna $80 $80
Solex tinted glass $32 $32
Power front seat $45 $45
Power windows (2-Drs./4-Drs.) $54/$103 $54
Power steering $98 $98
Power brakes $38 $38
Full wheel covers S S
White sidewall tires $32 $32
*Dealer installed price.
Options common to most models. (S = Standard equipment) Items may be standard equipment, optional at different pricing, or unavailable on certain
body styles. This chart is only a guide.

Paint Colors
Code Code
Midnight Black P-5810 Midnight Black over Parchment White P-5834
Waterfall Blue P-5811 Parchment White over Midnight Black P-5835
Mountain Blue Metallic P-5812 Canyon Copper Metallic over Parchment White P-5836
Park Green Metallic P-5813 Parchment White over Canyon Copper Metallic P-5837
Surf Green P-5814 White Gold Metallic over Parchment White P-5838
Jewel Beige P-5815 Parchment White over White Gold Metallic P-5839
Cliff Gray P-5816 Park Green Metallic over Parchment White P-5840
Bluff Gray Metallic P-5817 Parchment White over Park Green Metallic P-5841
Canyon Copper Metallic P-5818 Surf Green over Parchment White P-5842
White Gold Metallic P-5819 Mountain Blue Metallic over Parchment White P-5844
Parchment White P-5820 Parchment White over Mountain Blue Metallic P-5845
Parade Red P-5821 Waterfall Blue over Parchment White P-5846
Shadowtone Red Metallic P-5822 Bluff Gray Metallic over Parchment White P-5848
Loch Blue P-5823 Parchment White over Bluff Gray Metallic P-5849
Glen Green P-5824 Cliff Gray over Parchment White P-5850
Glasgow Gray P-5825 Jewel Beige over Parchment White P-5852
Park Green Metallic over Surf Green P-5826 Shadowtone Red Metallic over Jewel Beige P-5854
Surf Green over Park Green Metallic P-5827 Jewel Beige over Shadowtone Red Metallic P-5855
Mountain Blue Metallic over Waterfall Blue P-5828 Shadowtone Red Metallic over Parchment White P-5856
Waterfall Blue over Mountain Blue Metallic P-5829 Parchment White over Shadowtone Red Metallic P-5857
Bluff Gray Metallic over Cliff Gray P-5830 White Gold Metallic over Midnight Black P-5858
Cliff Gray over Bluff Gray Metallic P-5831 Midnight Black over White Gold Metallic P-5859
Canyon Copper Metallic over Jewel Beige P-5832 Parade Red over Parchment White P-5860
Jewel Beige over Canyon Copper Metallic P-5833 Parchment White over Parade Red P-5861
 917 1958 Packard

Packard
A Luxurious Automobile Designed for Executive
Prestige and Town Car Versatility!

Nameplate year of origin: 1899. Measurements

Current bodystyle lifespan: 1957 through 1958.
Percentage of divisions sales volume: 77.57%. Sedan Wagon
Primary competition: Buick Century, Chrysler Windsor, Edsel Corsair, Wheelbase 120.5" 116.5"
Mercury Montclair, and Oldsmobile Super 88. Length 211.8" 204.8"
Notable changes: Restyled front and rear, with trim and detail changes. Width 76.9" 76.9"
Major standard equipment: Cloth and vinyl interior trim, rear seat cen- Height 60.4" 61.5"
ter armrest on sedan, full floor carpeting, stainless steel full-length Legroom front 42.5" 42.5"
bodyside moldings, front and rear window surround moldings, rocker Legroom rear NA 39.0"
panel moldings, fender ornaments, front and rear bumper guards, full Headroom front 36.5" 36.5"
wheel covers, and 8.00 14 BSW tires. Headroom rear NA 35.5"
Cargo capacity (cu. ft.) NA 64.0
Fuel capacity (gals.) 18.0 18.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Packard 2-Door Hardtop, 6-p. 58LJ8 $3,262 NEW 3480 675 NEW
Packard 4-Door Sedan, 6-p. 58LY8 $3,212 0.00% 3505 1,200 -69.54%
Packard 4-Door Station Wagon, 6-p. 58LP8 $3,384 0.00% 3555 159 -81.70%
TOTALS Avg. Price $3,286 -0.36% Production 2,034 -57.70%

Hawk
In the Finest Tradition of Packard Craftsmanship ...
a Distinctive New, Full-Powered Sports-styled Car!

Nameplate year of origin: 1958. Measurements

Current bodystyle lifespan: 1958.
Wheelbase 120.5"
Percentage of divisions sales volume: 22.43%.
Length 205.1"
Primary competition: Ford Thunderbird and Studebaker Golden Hawk. Width 72.6"
Notable changes: All-new model. Based on Studebaker Hawk. Height 54.8"
Major standard equipment: Leather upholstery, color-keyed full floor Legroom front 44.0"
carpeting, automatic glove compartment and trunk lights, backup Legroom rear 36.0"
lights, directional signals, chrome fender ornaments, full wheel covers, Headroom front 35.5"
and 8.00 14 BSW tires. Headroom rear 34.5"
Cargo capacity (cu. ft.)
Fuel capacity (gals.)
NA
18.0
1
9
Models Available 5
Change from Shipping Model Year Change from 8
Model No. Base FADP LY Wt. (lbs.) Production LY
Hawk 2-Door Hardtop, 5-p. 58LSK9 $3,995 NEW 3470 588 NEW
TOTALS Avg. Price $3,995 NEW Production 588 NEW
1958 Plymouth 918

PLYMOUTH
Star of the Forward Look!

The 1958 Plymouth continued in much the same vein hood had a new ornament with the word Plymouth im-
as its highly popular predecessor. Mostly detail styling printed on it, as opposed to the prior block lettering. Also,
changes were seen, along with a few powertrain upgrades. the pan under the center grille section was made up of five
The Powerflow Six soldiered on for another season basically horizontal bars, mimicking the grille design.
unchanged. The Hy-Fire 277 V8 and Fury 301 V8 were re- Side trim changes included a full-length stainless steel
placed with detuned versions of the Fury 318 V8 as the strip that began at the fender edge at headlight level and
base V8 engine. The standard Fury engine remained the 318 gradually sloped downward to a point several inches from
CID V8 engine with a dual 4-barrel carburetor setup. Op- the back edge of the rear quarter tailfin (or, as Plymouth
tional on all models was a new 350 CID V8 engine, with called it, Directional Stabilizer). Then an upswept rear
a choice of dual 4-barrel carburetor setup or electronic fuel trim piece that paralleled the rear of the quarter panel fin
injection. This engine was shared with the DeSoto Fire- was used on Belvedere models. With two-tone paint, or on
sweep and Dodge Custom Royal series. the Fury, a full-length stainless trim ran below that piece
Up front, the newly legalized quad headlights were ending at the rear bumper tip. Around back, the taillamps
the most noticeable styling change, and both front and rear were now a round design, mounted below a slender chrome
bumpers featured upturned ends. Parking lights were piece on an anodized aluminum tower. Model changes
mounted above the headlights in an inverted triangular included the addition of a 4-Door Deluxe Suburban sta-
shape under the hooded portion of the front fender. The tion wagon at mid-year. Also, this was the last season for
grille wrapped around the sides much as it did in 57, now the Plaza, marking the end of a brief five-year run for the
carrying a V center emblem on V8 powered models. The series.

Belvedere 2-Door Convertible Custom Suburban 4-Door,

6-passenger Station Wagon

Plaza 2-Door Club Sedan Savoy 4-Door Sedan

Model year production: 443,779, down 41.78% from 1957. designates model year (L = 1958). Second letter indicates
Domestic market share: 10.49% (3rd place). Chrysler division (P = Plymouth). Third digit indicates en-
Base price range: $2,028 to $3,067. gine type as follows: 1 for 230 CID 6-cylinder, 2 for
Plymouth average base price: $2,487, up 4.83%. 318 CID V8 and 350 CID V8. Fourth letter indicates as-
Introduction date: November 1957. Deluxe Suburban intro- sembly plant code from the plant list above. The remaining
duced February 1958. digits are consecutive serial number beginning with 1001
Assembly plants: Detroit, MI (1); Evansville, IN (2); Los An- and ending with number as follows: 230 CID 6-cylinder
geles, CA (3); and Newark, DE (4). models, Detroit, 66871; Evansville, 23101; Los Angeles,
Data plate identification: Eight to ten digit code located on 6444; and Newark, 18176. All V8 models, Detroit, 140484;
left front door hinge pillar and read as follows: First letter Evansville, 84801; Los Angeles, 39675; and Newark, 36506.
 919 1958 Plymouth

Powertrains
Plaza, Savoy,
Compression Belvedere
Engine Ratio Gross HP Transmission & Suburbans* Belvedere Convertible Fury
230 CID PowerFlow, 8.0:1 132 3-speed manual S - -
1-bbl., L-head, 6-cyl. Overdrive $108 - -
PowerFlite automatic $180 - -
318 CID Fury V-800, 8.0:1 225 3-speed manual $107 S -
2-bbl., V8 Overdrive $215 $108 -
PowerFlite automatic $287 $180 -
TorqueFlite automatic $327 $220 -
318 CID Fury V-800 8.0:1 250 3-speed manual $146 $39 -
Super-Pak, 4-bbl., V8 Overdrive $254 $147 -
PowerFlite automatic $326 $219 -
TorqueFlite automatic $366 $259 -
318 CID Dual Fury V-800, 9.25:1 290 3-speed manual - - S
Dual 4-bbl., V8 TorqueFlite automatic - - $220
350 CID Golden Commando, 10.0:1 305 3-speed manual $314 $216 $140
Dual 4-bbl., V8 TorqueFlite automatic $534 $436 $360
350 CID Golden Commando 10.0:1 315 3-speed manual $500 $402 $326
Fuel Injected, V8 TorqueFlite automatic $720 $622 $546
*As in prior years, any 6-cylinder car is an LP1 series, and if a V8 is ordered as optional equipment, it becomes an LP2 series.

Major Options
Plaza Savoy Belvedere Fury
Heater and defroster $69 $69 $69 $69
All Weather air conditioning $446 $446 $446 $446
Custom pushbutton radio $73 $73 $73 $73
Search-Tune radio with Highway Options common to most models. (S = Stan-
Hi-Fi record player $187 $187 $187 $187 dard equipment) Items may be standard
equipment, optional at different pricing, or
Power windows $102 $102 $102 $102 unavailable on certain body styles. This chart
Solex tinted glass $32 $32 $32 $32 is only a guide.
Power front seat $48 $48 $48 $48
Power steering $77 $77 $77 $77
Power brakes $38 $38 $38 $38
Full wheel covers $18 $18 S S
White sidewall tires $28 $28 $28 S

Paint Colors
Code Code
Jet Black AAA Metallic Coral SSS
Blubonnet Blue BBB Sunflower Yellow UUU
Stardust Blue Metallic
Midnight Blue
CCC
DDD
Iceberg White
Canyon Gold Metallic
XXX
ZZZ
1
Misty Green EEE Two-tone combinations: First letter indicates 9
Ivy Green Metallic
Arctic Turquoise Metallic
FFF
JJJ
upper color, second and third letters indicate
lower color. Insert code combinations: First let- 5
Metallic Suede
Buckskin Beige
LLL
MMM
ter indicates roof color, second letter indicates
body color, and third letter indicates insert color
(either sweep insert color, or below lower mold-
8
Copper Glow Metallic NNN ing depending upon model). Example: XPX is
Toreador Red OOO Iceberg White roof and insert over Royal Red
Royal Red PPP body.
Sunset Beige RRR
1958 Plymouth 920

Plaza
Plymouths traditional price leader comes of age
as one of the most striking cars on the road!

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 28.37%. Cars Suburban
Primary competition: Chevrolet Delray, Ford Custom, and Stude- Wheelbase 118.0" 122.0"
baker Champion. Length 204.6" 213.1"
Notable changes: Minor trim and detail changes. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, rubber Height 56.6" 58.6"
floor covering, left-hand sunvisor, stainless windshield and rear Legroom front 45.5" 45.9"
window surrounds, single speed windshield wipers, and 7.50 14 Legroom rear 41.5" NA
BSW tires. Headroom front 35.7" 35.7"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 35.6 NA
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Plaza 2-Door Business Coupe, 3-p. 22 $2,028 +6.79% 3170 1,472 -48.78%
Plaza 2-Door Club Sedan, 6-p. 21 $2,118 +5.43% 3190 39,062 -20.50%
Plaza 4-Door Sedan, 6-p. 41 $2,169 +5.55% 3255 54,194 -22.85%
Deluxe Suburban 2-Door Station Wagon, 6-p. 25 $2,432 +4.38% 3475 15,535 -22.75%
Deluxe Suburban 4-Door Station Wagon, 6-p. 45A $2,486 NEW 3580 15,625 NEW
TOTALS Avg. Price $2,247 +8.36% Production 125,888 -11.58%

Savoy
The most luxurious, most beautiful Savoy models in Plymouth history!

Nameplate year of origin: 1954 (1951 as a station wagon designation). Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 38.74%. Cars Suburban
Primary competition: Chevrolet Biscayne, Ford Fairlane, Rambler and Wheelbase 118.0" 122.0"
Studebaker Commander. Length 204.6" 213.1"
Notable changes: Minor trim and detail changes. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, full carpet- Height 56.6" 58.6"
ing, dual sunvisors, stainless windshield and rear window surround, Legroom front 45.5" 45.9"
rear quarter and door body side trim, small hubcaps, and 7.50 14 Legroom rear 41.5" NA
BSW tires. Nine passenger wagon adds: 8.00 14 BSW tires. Headroom front 35.7" 35.7"
Headroom rear 34.2" NA
Cargo capacity (cu. ft.) 35.6 NA
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Club Sedan, 6-p. 21 $2,254 +4.98% 3220 17,624 -68.30%
 921 1958 Plymouth
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Savoy 2-Door Sport Coupe Hardtop, 6-p. 23 $2,329 +4.49% 3240 19,500 -37.84%
Savoy 4-Door Sedan, 6-p. 41 $2,305 +5.06% 3220 67,933 -55.63%
Savoy 4-Door Sport Sedan Hardtop, 6-p. 43 $2,400 +3.58% 3310 5,060 -33.43%
Custom Suburban 2-Door Station Wagon, 6-p. 25 $2,553 +4.63% 3570 5,925 -47.08%
Custom Suburban 4-Door Station Wagon, 6-p. 45A $2,607 +4.53% 3575 38,707 -3.78%
Custom Suburban 4-Door Station Wagon, 9-p. 45B $2,747 +3.70% 3685 17,158 +83.37%
TOTALS Avg. Price $2,456 +4.40% Production 171,907 -44.27%

Belvedere
Plymouths brilliant new Belvedere models rank
among Americas most impressive automobiles.

Nameplate year of origin: 1954 (1951, as a 2-Door hardtop designation). Measurements

Current bodystyle lifespan: 1957 through 1959.
Percentage of divisions sales volume: 31.70%. Cars Suburban
Primary competition: Chevrolet Bel Air, Ford Fairlane 500, and Stude- Wheelbase 118.0" 122.0"
baker President. Length 204.6" 213.1"
Notable changes: Minor trim and detail changes. Width 78.2" 78.2"
Major standard equipment: Cloth and vinyl interior trim, full floor car- Height 56.6" 58.6"
peting, electric clock, stainless steel windshield and rear window sur- Legroom front 45.5" 45.9"
round, stainless steel full-length body moldings, rear wheel opening Legroom rear 41.5" NA
gravel shield, full hubcaps, and 7.50 14 BSW tires. Convertible adds: Headroom front 35.7" 35.7"
Vinyl interior trim and power top. Nine passenger wagon adds: 8.00 Headroom rear 34.2" NA
14 BSW tires. Cargo capacity (cu. ft.) 35.6 NA
Fuel capacity (gals.) 20.0 22.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Belvedere 2-Door Club Sedan, 6-p. 21 $2,389 +5.52% 3240 4,229 -92.39%
Belvedere 2-Door Sport Coupe Hardtop, 6-p. 23 $2,457 +4.60% 3250 36,043 -46.42%
Belvedere 2-Door Convertible, 6-p. 27 $2,762 +4.70% 3545 9,941 +0.76%
Belvedere 4-Door Sedan, 6-p. 41 $2,440 +5.63% 3255 49,124 -55.51%
Belvedere 4-Door Sport Sedan Hardtop, 6-p. 43 $2,528 +4.51% 3330 18,194 -51.41%
Sport Suburban 4-Door Station Wagon, 6-p. 45A $2,760 +5.26% 3615 10,785 -30.17%
Sport Suburban 4-Door Station Wagon, 9-p. 45B $2,900 +4.43% 3685 12,385 +55.05%
TOTALS Avg. Price $2,483 +4.93% Production 140,701 -53.72%

Fury 1
For the man who really loves cars. 9
5
Nameplate year of origin: 1956.
Current bodystyle lifespan: 1957 through 1959.
Measurements 8
Wheelbase 118.0"
Percentage of divisions sales volume: 1.19%.
Length 204.6"
Primary competition: Chevrolet Impala. Width 78.2"
Notable changes: Minor trim and detail changes. Height 56.6"
Major standard equipment: Specific cloth and vinyl interior trim, full Legroom front 45.5"
1958 Pontiac 922

floor carpeting, electric clock, stainless steel windshield and rear win- Measurements
dow surround and beltline moldings, gold anodized full-length body
Legroom rear 41.5"
moldings and trim, gold anodized aluminum grille, chrome and gold
Headroom front 35.7"
anodized full wheel covers, and 7.50 14 BSW tires. Headroom rear 34.2"
Cargo capacity (cu. ft.) 35.6
Fuel capacity (gals.) 20.0

Models Available
Change from Shipping Model Year Change from
Model No. Base FADP LY Wt. (lbs.) Production LY
Fury 2-Door Sport Coupe Hardtop, 6-p. 23 $3,067 +4.85% 3510 5,303 -28.70%
TOTALS Avg. Price $3,067 +4.85% Production 5,303 -28.70%

PONTIAC
A new kind of car is born! The Boldest Advance in 50 years!

Of all of the GM divisions, Pontiac seemed to make the chassis, it is worth noting that the mid-level Super Chief
the most of the fiftieth anniversary of General Motors. Ad- moved up to the 124 inch wheelbase chassis, shared with the
vertising for the 1958 line promoted the Golden Jubilee Star Chief.
Car throughout, and Pontiac even offered a Golden Jubilee Pontiac styling was among the best of General Motors
trim and paint package featuring Jubilee Gold Metallic cars in 1958. A lighter looking front end utilized a tradi-
paint. Coming into the new model year with an all-new de- tional grille made up of many small squares. A small gold
sign, Pontiac needed to celebrate the successes of the past emblem emblazoned with a V and the name Pontiac in
few years, and the effects that the introduction of the V8 block letters below was set on the right side of the grille.
engine had on the divisions image. Another reason to cel- Horizontal trim ran across the front edge of the hood and
ebrate was the selection of a 1958 Pontiac Bonneville Con- continued around the corner of the front fender edge. Large
vertible (with Tri-Power engine) as the official pace car of oval pods containing the parking light and turn signal were
the 1958 Indianapolis 500 race. With all of this celebrat- placed at each end, atop the bumper, directly under the new
ing to be done, Pontiac once again engineered an enlarge- dual headlamps. Jet shaped ornaments on the front fender
ment of the engine, this year to 370 cubic inches, and again tops completed the new front styling.
the horsepower was up about 10 percent in most variations. Body sides expanded upon the rocket theme of 1957.
It was now named the Tempest 395, with the 395 refer- Rear quarter fender coves formed the rocket, with forward
ring to the maximum torque output of a 4-barrel engine. trim being of similar design to last years car. The forward
Choices of 4-barrel, 3 2-barrel, and fuel injection were part of the cove carried a large, chrome jet-exhaust piece
available on any model. situated at the leading edge of the quarter panel on Bon-
Exterior styling and the underlying chassis were of an neville models. Star Chief models also used a large chrome
all-new design. A new Quadra-Poise X-frame chassis was piece with a medallion similar to the grille emblem and
intended to help improve roadability and handling ease. In three slashes of chrome trailing off the backside. The rear
reality, the lack of frame side-rails meant that the cars quarter panel of each carried four star emblems in the cove
needed larger rocker panels for increased body rigidity and area. Chieftain and Super Chief models had their name in
protection. Also offered for the first time was Ever-Level script in this area at the start of the cove, and three star em-
air suspension. This new system utilized an air chamber at blems placed along the rear fender cove. Nameplates in
each wheel and had controls to keep the car level no mat- gold script were placed on the front fender of Star Chief and
ter how the weight was distributed. While on the topic of Bonneville series, and the Bonneville added four horizon-
 923 1958 Pontiac
tal speed lines on the lower front fender behind the wheel look like bucket seats, and in fact did offer the first bucket
opening. seats in a Pontiac as optional equipment.
At the rear, new dual round taillamps and oval backup Model changes included the introduction of a Chief-
light housings mimicked the front-end styling. Rear fender tain Convertible and a Bonneville 2-Door Hardtop, both
tops were level with the trunk height and created a vast of which shared their exterior sheetmetal with the Bon-
amount of trunk space, particularly on Star Chief sedans. neville Convertible in the new Series 25. The 58 Bon-
Windshields and rear windows on closed models were of a neville hardtop is the only Pontiac hardtop from the 1950
larger, wraparound design that further increased visibility. through 1958 period not to carry the Catalina designa-
And a rearward slanting C-pillar was used on all models, tion. Unique to the Series 25 were a slightly wider rear
except convertibles and wagons. Inside, a horizontal layout fender and taillight housing and a rearward slanting trunk
of the instrument panel continued, this year with round, lid with nine indented lines running front to back down to
chrome encased pods, two large ones for speedometer and the trunk lid handles. Other model changes included the
gauges and smaller ones for clock, ashtrays, and air condi- discontinuation of the slow selling, but sporty, Star Chief
tioning vents, when equipped. Interiors of the Chieftain Custom 2-Door Safari wagon, the Super Chief 4-Door Sa-
and Star Chief used the off the shoulder look of the 57 fari wagon, Star Chief Convertible, and Star Chief DeLuxe
Bonneville, while the Super Chief used a more traditional 4-Door Sedan. The departed Chieftain 2-Door station
design. The 58 Bonneville had two-toned seats stitched to wagon was replaced by a 4-Door, 6-passenger wagon.

Bonneville 2-Door Convertible,

Indianapolis 500 Pace Car

Chieftain 2-Door Convertible

Bonneville 2-Door Hardtop

Star Chief 4-Door Catalina Hardtop Super Chief 4-Door Catalina Hardtop

Model year production: 216,982, down 34.93% from 1957.

Domestic market share: 5.13% (6th place).
cated on left front door hinge pillar and read as follows:
First digit indicates assembly plant code from above. The
1
Base price range: $2,573 to $3,586.
Pontiac average base price: $2,947, up 2.43%.
second digit indicates series: 5 for Series 25, 7 for Series 27,
and 8 for Series 28. The third and fourth digits indicate
9
Introduction date: November 1957.
Assembly plants: Atlanta, GA (A); Southgate (Los Angeles),
year code: 58 = 1958. Fifth digit indicates transmission at-
tachment: S = Synchromesh 3-speed manual, H = Hydra-
5
CA (C); Framingham, MA (F); Fairfax (Kansas City), KS Matic. Remaining digits are sequential number by engine 8
(K); Linden, NJ (L); Pontiac, MI (P); Arlington, TX (T); and transmission installation with beginning number of
and Wilmington, DE (W). 1001 and ending number as follows in the chart below. Style
Serial number identification: Nine to eleven digit code lo- number is located on body tag on cowl under hood.
1958 Pontiac 924

Highest Serial Numbers by Series and Assembly Plant

Series Atlanta Los Angeles Framingham Kansas City Linden Pontiac Arlington Wilmington
25 V8 w/3-speed 1003 1021* 1005 1023 1020 1163 1016 1015
25 V8 w/Hydra-Matic 2543 3324 1969 2640 3180 9141 1677 1677
27 V8 w/3-speed 1508 1592 1296 2003 1568 4036 1656 1429
27 V8 w/Hydra-Matic 11942 12585 6113 17504 14411 43381 10608 7317
28 V8 w/3-speed 1008 1018 1011 1016 1026 1159 1004 1006
28 V8 w/Hydra-Matic 8672 8168 4130 10785 8446 25986 6679 5695
*An additional serial number 1031 was built.

Powertrains
Compression Super Star
Engine Ratio Gross HP Transmission Chieftain Chief Chief Bonneville
370 CID Tempest 395, 2-bbl., V8 8.6:1 240 3-speed manual S S - -
10.0:1 270 Super Hydra-Matic $231 $231 - -
370 CID Tempest 395, 4-bbl., V8 8.6:1 255 3-speed manual $25 $25 S S
10.0:1 285 Super Hydra-Matic $256 $256 $231 $231
370 CID Tempest 395, 3 2-bbl., V8 10.5:1 300 3-speed manual $94 $94 $84 $84
Super Hydra-Matic $325 $325 $315 $315
370 CID Tempest 395, Fuel-Injected, V8 10.0:1 310 Super Hydra-Matic $500 $500 $500 $500
370 CID Tempest 395 PK option, 10.5:1 315 3-speed manual $254 $254 $233 $233
4-bbl., V8* Super Hydra-Matic $485 $485 $485 $485
370 CID Tempest 395 PM option, 10.5:1 330 3-speed manual $331 $331 $320 $320
3 2-bbl., V8* Super Hydra-Matic $562 $562 $551 $551
*Includes higher-lift camshaft, low restriction exhausts, and other performance items.

Major Options Paint Colors

Super Star Code
Chieftain Chief Chief Bonneville Persian Black AAA
Heater and defroster $91 $91 $91 $91 Ascot Gray Metallic BBB
Circulaire air conditioning $430 $430 $430 $430 Palomar Yellow CCC*
DeLuxe radio $99 $99 $99 $99 Squadron Blue Metallic DDD
Wonderbar signal seeking Viking Blue EEE
radio $125 $125 $125 $125 Darby Green Metallic FFF
Sportable transistor radio $135 $135 $135 $135 Seaforth Green GGG
Electric clock $11 $11 $11 S Rangoon Red HHH
Bucket seats - - - $85 Frontier Beige III*
4-way power front seat Sunmist Yellow JJJ
adjustment $97 $97 $97 $97 Reefshell Pink KKK
Tinted glass $34 $34 $34 $34 Tropicana Turquoise LLL
Power windows $108 $108 $108 $108 Lilac Mist Metallic MMM
Power steering $108 $108 $108 $108 Mallard Turquoise Metallic NNN
Power brakes $38 $38 $38 $38 Sunrise Coral OOO*
Hubcaps S - - - Marlin Turquoise PPP
Full wheel covers $15 S S S Deauville Blue Metallic QQQ
White sidewall tires $38 $38 $38 $38 Kashmir Blue RRR
Burma Green Metallic SSS
Options common to most models. (= Not Available; S = Standard equip- Calypso Green TTT
ment) Items may be standard equipment, optional at different pricing, or un-
available on certain models. This chart is only a guide. Redwood Copper Metallic UUU
Patina Ivory VVV
Cascade Blue VVV
Starmist Silver Metallic WWW
Mayfair Yellow WWW
Iris XXX
Orchid XXX*
 925 1958 Pontiac

Paint Colors (cont.)

Code
Graystone White YYY Three letter paint codes. Single-tone codes are AAA, BBB, etc. In
Jubilee Gold Metallic ZZZ two-tone combinations, first letter indicates lower body color, second
letter indicates upper body area and third letter indicates insert area
color. *1958 Spring color. 1957 Spring color carried into 1958.

Chieftain
Biggest, boldest advance in low-price history!

Nameplate year of origin: 1949. Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 59.37%. Series 25 Series 27
Primary competition: Buick Special, Dodge Coronet, Convertible Cars Wagons
Edsel Ranger, Mercury Medalist, Rambler Ambas- Wheelbase 122.0" 122.0" 122.0"
sador, and Studebaker President. Length 211.7" 210.5" 210.5"
Notable changes: Completely redesigned. Width 77.4" 77.4" 77.4"
Major standard equipment: Morrokide and nylon up- Height 55.7" 57.0" 59.1"
holstery, full floor carpeting, stainless steel front and Legroom front 44.7" 44.7" 44.7"
rear window trim, body side stainless molding, hub- Legroom rear 39.6" 41.6" 41.6"
caps, and 8.00 14 BSW tires. Convertible adds: Mor- Headroom front 35.0" 35.0" 35.0"
rokide upholstery, and power top. Station wagons add: Headroom rear 34.2" 34.3" NA
8.50 14 BSW tires. Cargo capacity (cu. ft.) NA NA NA
Fuel capacity (gals.) 22.0 22.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Chieftain 2-Door Sedan, 6-p. 2741 $2,573 +4.47% 3640 17,394 -18.05%
Chieftain 2-Door Catalina Hardtop, 6-p. 2731 $2,707 +7.04% 3650 26,003 -49.03%
Chieftain 2-Door Convertible, 6-p. 2567 $3,019 NEW 3850 7,359 NEW
Chieftain 4-Door Sedan, 6-p. 2749 $2,638 +4.39% 3735 44,999 +26.15%
Chieftain 4-Door Catalina Hardtop, 6-p. 2739 $2,792 +6.81% 3785 17,946 -55.22%
Chieftain 4-Door Safari Station Wagon, 6-p. 2793 $3,019 NEW 4025 9,701 NEW
Chieftain 4-Door Safari Station Wagon, 9-p. 2794 $3,088 +6.56% 4070 5,417 -53.04%
TOTALS Avg. price $2,834 +7.12% Production 128,819 -20.76%

Super Chief 1
Pontiacs bonanza buy for middlin budgets! 9
5
Nameplate year of origin: 1957.
Current bodystyle lifespan: 1958.
Measurements 8
Wheelbase 124.0"
Percentage of divisions sales volume: 12.50%.
Length 215.5"
Primary competition: DeSoto Firesweep, Dodge Royal, Edsel Pacer, Width 77.4"
Mercury Monterey, and Rambler Ambassador. Height 57.0"
Notable changes: Completely redesigned. Legroom front 44.7"
1958 Pontiac 926

Major standard equipment: Morrokide and nylon or cloth upholstery, Measurements (cont.)
full floor carpeting, stainless steel front and rear window trim, beltline
Legroom rear 41.6"
molding, bodyside stainless molding, full wheel covers, and 8.00 14
Headroom front 35.0"
BSW tires. Headroom rear 34.3"
Cargo capacity (cu. ft.) NA
Fuel capacity (gals.) 22.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Super Chief 2-Door Catalina Hardtop, 6-p. 2831D $2,880 +5.30% 3690 7,236 -53.30%
Super Chief 4-Door Sedan, 6-p. 2849D $2,834 +6.38% 3770 12,006 -20.77%
Super Chief 4-Door Catalina Hardtop, 6-p. 2839D $2,961 +6.02% 3810 7,886 -60.09%
TOTALS Avg. price $2,892 +3.15% Production 27,128 -57.94%

Star Chief
Luxury unlimited! Pontiacs glamour-line models match bold
engineering with a special flair in styling and performance.

Nameplate year of origin: 1954. Measurements

Current bodystyle lifespan: 1958.
Percentage of divisions sales volume: 22.49%. Cars Wagon
Primary competition: DeSoto Firedome, Dodge Custom Royal, Edsel Wheelbase 124.0" 122.0"
Corsair, Mercury Montclair, and Packard. Length 215.5" 210.5"
Notable changes: Completely redesigned. Width 77.4" 77.4"
Major standard equipment: Morrokide and nylon upholstery, Star- Height 57.0" 59.1"
dust full floor carpeting, DeLuxe steering wheel, body side stainless Legroom front 44.7" 44.7"
molding, belt line molding, lower rear quarter panel and rear wheel Legroom rear 41.6" 41.6"
opening stainless trim, full wheel covers, and 8.00 14 BSW tires. Sta- Headroom front 35.0" 35.0"
tion wagon adds: Carpeted load floor with skid strips and 8.50 14 Headroom rear 34.3" NA
BSW tires. Cargo capacity (cu. ft.) NA NA
Fuel capacity (gals.) 22.0 20.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Star Chief Custom 2-Door Catalina Hardtop, 6-p. 2831SD $3,122 +7.62% 3735 13,888 -57.74%
Star Chief Custom 4-Door Sedan, 6-p. 2849SD $3,071 +6.04% 3825 10,547 +18.85%
Star Chief Custom 4-Door Catalina Hardtop, 6-p. 2839SD $3,210 +7.90% 3850 21,455 -51.55%
Star Chief Custom 4-Door Safari Station Wagon,
6-p. 2793SD $3,350 -7.87% 4065 2,905 +53.38%
TOTALS Avg. price $3,188 +2.22% Production 48,795 -53.87%
 927 1958 Rambler

Bonneville
Pontiac proudly presents a Golden Jubilee triumph:
the first union of sport car action with town car luxury!

Nameplate year of origin: 1957. Measurements

Current bodystyle lifespan: 1958.
Wheelbase 122.0"
Percentage of divisions sales volume: 5.64%.
Length 211.7"
Primary competition: Buick Century, Chrysler Windsor DeLuxe, DeS- Width 77.4"
oto Fireflite, Edsel Citation, Mercury Montclair, and Oldsmobile Height 55.7"
Super 88. Legroom front 44.7"
Notable changes: Completely redesigned. Legroom rear 39.6"
Major standard equipment: Lustrex cloth and vinyl upholstery, full Headroom front 35.0"
floor carpeting, DeLuxe steering wheel, bodyside stainless molding, Headroom rear 34.2"
beltline molding, rocker panel molding, full wheel covers, and 8.00 Cargo capacity (cu. ft.) NA
14 BSW tires. Convertible adds: Leather interior and power top. Fuel capacity (gals.) 22.0

Models Available
Change from Shipping Model Year Change from
Style No. Base FADP LY Wt. (lbs.) Production LY
Bonneville 2-Door Hardtop Coupe, 6-p. 2547SD $3,481 NEW 3710 9,144 NEW
Bonneville 2-Door Convertible Coupe, 6-p. 2567SD $3,586 -37.98% 3925 3,096 +391.43%
TOTALS Avg. price $3,534 -38.89% Production 12,240 +1842.86%

R AMBLER
Get American Big-Car Room and Comfort. Get European Small-Car
Economy and Handling Ease. Get the best of both ... Go Rambler!

After having returned as a Nash series in 1950, the 1955 Rambler series, meaning a rounded, boxy shape.
Rambler name returned once again under the AMC ban- Changes from the 1955 Rambler styling included a fine
ner from 1958 through 1969, continuing Nashs long-stand- grid pattern grille and a simple hood ornament, full wheel
ing tradition of quality, economical, and well-equipped au- openings, and undecorated body sides. For its first season,
tomobiles. The Ambassador nameplate would also the American was offered only in the 2-Door Sedan body
continue, as it had been a long respected name for Nash. style, with base and DeLuxe models being distinguished by 1
For its first year on its own, the Ambassador was marketed
as a separate subdivision, being advertised as available at
black rubber window surrounds, and the Super adding
chrome window trim. The new American would be an im-
9
American Motors/Rambler dealers, before eventually mediate hit and represented very good timing on the part 5
being integrated under the American Motors banner in
1966. The really big surprise of the year was the return of
of AMC, as the country was hitting the height of an eco-
nomic recession, and small cars were suddenly popular.
8
the original 100 inch wheelbase 1955 Rambler in a slightly The returning regular Rambler series was completely
restyled body, now named the American. restyled, but was still based on the new design introduced
The new American used the unit-body construction for 1956. Also, the Ambassador name returned on a car that
methods and basically the same styling as last seen on the took up the old Nash concept of lengthening the standard
1958 Rambler 928
wheelbase by 9 inches, with all the length being added at ward to the rear edge of the back doors. In between was a
the front end of the car. This approach had the Rambler contrasting color on cars that were painted in two-tones.
now sharing its body with the Ambassador, but for the lat- Inside, the Rambler and Ambassador shared the same
ters addition of nine inches in length to the front end. The instrument panel as seen on the 1957 Rambler line. A
new styling kept all of the greenhouse area and accompa- hooded center section with ventilation outlets at each end
nying cowl and roof design intact from the prior models. was used, and stainless trim and two-tone painting on some
What was new was all of the front-end sheetmetal, grilles, models gave the dashboard a luxury look. While powertrain
rear end styling, and rear quarter panels. offerings were mostly carried over from 1957 with slight in-
The new Jet Stream styling featured front fenders creases in horsepower, AMC did introduce its own Flash-
which canted forward slightly and housed side-by-side dual O-Matic automatic transmission, which featured push-
headlamps (except on Rambler DeLuxe which had single button Telovac controls on the lower left side of the
lamps) in each fender top. A new, nearly full-width grille instrument panel for the Rambler and Ambassador series.
design was made up of a gridwork three rows high and six There were several model changes for the new season.
columns wide on the Rambler. At each end of the grille was The Rambler line gained a DeLuxe 4-Door station wagon,
a ribbed area that contained round parking lamps centered available only with the 6-cylinder engine. Last years spe-
below the headlights on each side. Above the grille and cial high-performance Rebel 4-door hardtop model was
below the front edge of the hood was a small horizontal discontinued, but for 1958, any Rambler that had a V8 en-
open area, with the Rambler name spelled out in block gine was now known as a Rambler Rebel and was identi-
letters across it. The Ambassador differed in that its grille fied by a different model number as in the charts below. In
was truly full-width and was of an egg-crate anodized alu- the Ambassador series, the previous Rambler Custom se-
minum design, with a larger over-arching bar lining the ries 4-Door Hardtop Cross Country station wagon moved
front fender edges and reaching across the top of the grille. to the Ambassador Custom series. Also added to the Am-
The open area above the grille had chrome trim on the bassador line were a regular 4-Door wagon in Super and
leading edge of the hood, and had Ambassador spelled out Custom trim levels and a Country Club 4-door hardtop in
in block letters across the open area. A lower grille bar was the Custom line. Both of the former Ambassador Country
placed in front of the grille; it began from each side on the Club 2-door hardtop models were discontinued.
bumper, went up slightly, then went straight across above In retrospect, American Motors did an excellent job
a rectangular parking lamp. Towards the center of the car, of marketing aging cars that met customers needs and de-
it turned downward forming a V section in the middle. sires,