Reading’s high school colors may be red and black, but one new business on Main Street is adding another color to the mix - green.
Dan Enxing, President of Subaru of Nashua, New Hampshire and co-founder with John Zaeder of Go Green Realty Trust in Hudson, New Hampshire, has opened an ECars of New England dealership at 281 Main Street in Reading, the former site of the Artists Frame Shop.
Zaeder and Enxing are looking to ride what they hope will be a growing wave of support for electric cars, in both sales and usage throughout the region.
“It is the first new electric car franchise in New England,” said Enxing.
Enxing became interested in the site after learning about it online.
“I was looking for suitable locations one day, and I came across this site,” said Enxing. “It seemed like there were some environmental challenges with it, and it seemed like a great fit.”
The dealership, located on a 36,340 square foot lot, specializes in sales of Wheego Whip cars, though hybrid cars from other companies are also sold there.
The Wheego Whip LiFe Full-Speed all-electric car recently became available for purchase. The Whip LiFe runs on a lithium battery pack, and will go approximately 100 miles on a charge. The sticker price on the Wheego Whip LiFe is targeted in the low $30K’s.
“That’s the highway version of the Wheego,” said Enxing. “There’s another version, meant for around town or city driving, that gets slightly less mileage per charge.”
With gas prices on the rise at the pumps again weekly, Enxing couldn’t be more excited about the future of the electric car industry.
“The price of oil is going to take off this spring,” said Enxing. “These are great cars. They look great, they have a lot of room inside - a tall man can fit inside comfortably. We have a lot of confidence in this. It will be the first new electric car franchise in New England, and we are excited.”
Wheego Electric Cars distinguishes itself from other electric vehicles currently on the market with its long running dry cell sealed (AGM) batteries, which require no maintenance and will not harm the environment.
Its vehicles feature on-board high tech chargers and battery systems can allow travel up to 50 miles on a single charge - and plug in for a recharge on any standard home 120 volt electrical outlet.
Electric cars - What’s the fuss all about?
An electric car is powered by an electric motor instead of a gasoline engine. The electric motor gets energy from a controller, which regulates the amount of power—based on the driver’s use of an accelerator pedal. The electric car (also known as electric vehicle or EV) uses energy stored in its rechargeable batteries, which are recharged by common household electricity.
Unlike a hybrid car—which is fueled by gasoline and uses a battery and motor to improve efficiency—an electric car is powered exclusively by electricity. Historically, EVs have not been widely adopted because of limited driving range before needing to be recharged, long recharging times, and a lack of commitment by automakers to produce and market electric cars that have all the creature comforts of gas-powered cars. That’s changing. As battery technology improves—simultaneously increasing energy storage and reducing cost—major automakers are expected to begin introducing a new generation of electric cars.
The recent years have seen a remarkable activity in the global electric vehicle industry. Growing environmental concerns and an increase in oil prices in 2007-2008 provided manufacturers as well as consumers with ample thrust to accelerate the transition towards electric vehicles (EVs).
Several major as well as small manufacturers ventured into the manufacture of electric vehicles, while a few others announced plans for the same. Technological breakthroughs have expanded the scope of electric vehicles considerably. These developments are expected to result in widespread acceptance of electric vehicles across mass markets.
The US presently constitutes the largest regional market for electric vehicles, accounting for more than 50% of the global market, as reported by the new market research report on Electric Vehicles. Nevertheless, growth is expected to emanate mainly from Asia-Pacific, with countries such as China and Japan setting aggressive production and sales goals. Sales of electric vehicles in Japan are projected to reach 433,000 units by 2012.
In terms of different types of electric vehicles, the global electric vehicle market is primarily driven by Hybrid Electric Vehicles, which accounts for more than 95% of the global market.
A recent trend in the EV market has been the growing use of Small Electric Vehicles (SEVs) or Neighborhood Electric Vehicles. SEVs are appropriate for short drives within city limits or gated communities. As a majority of the world population resides in cities and close communities, SEVs are being accepted by city dwellers. With this growing acceptance of SEVs, the segment has emerged into a niche market.
Electric cars produce no tailpipe emissions, reduce dependency on oil, and are cheaper to operate.
Another factor in their popularity is convenience: In one trip to the gas station, you can pump 330 kilowatt-hours of energy into a 10-gallon tank. It would take about 9 days to get the same amount of energy from a household electrical outlet. Fortunately, it takes hours and not days to recharge an electric car, because it's much more efficient - and electric cars require almost none of the maintenance, like oil changes and emissions checks, that internal combustion cars require.
As major car companies were putting their electric car programs on hold in 2004 and 2005, a perfect storm was brewing involving Hurricane Katrina, growing acceptance of global warming, high-volume Prius sales, oil price spikes, etc. The major auto companies went back to the drawing board and emerged with big plans for electric cars. The following are a few of the models that are now, or soon will be, available.
BMW Megacity
BMW is working on a small electric car that could launch in 2012. The Megacity is a low-slung three-door four-seat hatchback coupe. The car is smaller than the Honda Fit, and will have a projected range of 100 miles.
Chevy Volt
Technically a plug-in hybrid rather than an electric car, the Chevy Volt's technology has leapfrogged standard hybrids like the Toyota Prius. This well-equipped, five-door, four-seat hatchback operates as an electric car for its first 35 or so miles after a full charge and then uses gas to extend its range. It burns no gasoline during the first 40 miles after a charge, drawing energy from a lithium ion battery pack.
Ford Focus Electric
The Ford Focus EV is the first electric car designed for the generic aisle of the dealership. The Ford Focus EV is targeted to have a range of 100 miles between charges, courtesy of a 23 kWh battery pack.
Nissan LEAF
Nissan is calling its new electric car, the Nissan Leaf, the "world's first affordable, zero-emission car." Unveiled on Aug. 2, 2009, the Leaf is a medium-size all-electric hatchback that seats five adults and has a range of 100 miles.
ECars offers several different brands of these cars at its Reading location, not just the all-electric Wheego. If they don’t have it on site, they can quickly get it.
“We keep a number of them here at the dealership, but if a customer wants one we don’t have, we can get them fairly quickly,” said Zaeder. “There’s a good network that exists for these vehicles.”
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