AUSTIN WOMAN MAGAZINE | NOVEMBER 2018
“There is nothing like staying at home for real comfort.” —Jane Austen
The toughest race of his life started when his heart stopped.
For the past 6 years, Atwood Kenjura and his family have walked in a local 5K. In 2017, Atwood had a sudden cardiac arrest at the starting line. Watch his story at stdavids.com.
Emergency Care
Bella Nuova
This magnificent bedroom is 100% made in Italy and is a perfect example of truly elegant design. Simple lines focus on function while select finishes add just enough glamour. By employing the latest in modern manufacturing and using earth friendly, man-made materials, our Italian bedroom offers great value while maintaining a truly distinctive look and feel. King bed $1299, Queen bed $1158 (bedding not included). Nightstand $472 each. Dresser $999. Visit Copenhagen for the largest in stock collection of European style platform beds.
phoenix
tucson
tempe
scottsdale
san antonio
austin
el paso
elegance.
expressing a clear purpose without unnecessary adornment.
Austin 2236 West Braker Lane 512.451.1233 San Antonio 18603 Blanco Road 210.545.4366
furniture & accessories for your modern lifestyle
www.CopenhagenLiving.com
Starting annual mammograms at age 40 saves lives. One in eight women will be diagnosed with breast cancer and one in six occurs in women ages 40-49. The fact is mammograms can find cancer before a lump can be felt and early detection saves lives. The average time for a mammogram at ARA is less than 30 minutes. And with our online scheduling and extended hours, it’s more convenient than ever to take care of yourself. Visit ThanksMamm.com to schedule your appointment. You’ll be glad you did.
A Leader in Breast Imaging
Special Promotion
TDS MAKES COMPOSTING IN THE FOOD-SERVICE INDUSTRY
A CINCH
properly recycle food waste and other recyclable items. Big changes have occurred as part of Austin’s Universal Recycling Ordinance. As of Oct. 1, the ordinance requires Additionally, restaurants’ cooking and prep areas are stocked with clearly labeled and brightly colored bins to all food-service enterprises to ensure their employees have help the kitchen staff keep waste streams organized and easy access to organics diversion services. This supports consistent—key to operating a successful composting Austin’s zero-waste goal by requiring food-permitted system. businesses to reduce or divert organic material away from Unlike many other waste providers, TDS can prolandfills. By doing so, this increases the life of local landcess meat and dairy, as well as items such as beer, soda, fills, reduces harmful environmental impacts and encourwastewater and other organic ages economic development. waste, making food-waste As much as 80 percent of all recycling more convenient for disposed of items are recyCOMPOSTING PLAYS food-service businesses. clable or compostable, which AN INTEGRAL ROLE Additionally, the TDS facilmakes composting even more ity can process green waste, important in our combined IN SUSTAINING including tree trimmings, grass efforts to divert certain matericlippings, untreated wood als from our landfills. Texas OUR NATURAL products and paper. By keeping Disposal Systems, one of the RESOURCES AND these materials out of the landlargest independently owned fill, compost can be created solid-waste collection, processTHE ENVIRONMENT to treat lawns and landscapes, ing and disposal companies in help reduce waste, cut down the U.S., can help. TDS can FOR FUTURE on emissions and improve the process a majority of waste health of green space while GENERATIONS. through its large-scale comminimizing the potential for posting operations, and has soil erosion. identified practical solutions to Overall, composting plays an integral role in sustainhelp food-service establishments remain compliant with ing our natural resources and the environment for future the ordinance. generations. It’s important for Texas communities and Compliance starts with education. That’s why TDS prioritizes training and easy-to-follow guidance for res- businesses to work together to implement recycling programs that divert waste to beneficial uses. There are taurants, so these businesses are set up for success from many resources TDS can provide so restaurants and the start of service. As part of its educational training, other food-service companies can seamlessly integrate TDS provides an array of helpful tools for restaufood-waste recycling into their business and become rants, including signage in kitchen and dining areas to compliant with the Universal Recycling Ordinance. make it easy and convenient for customers and staff to
Learn more about how TDS supports and educates communities at texasdisposal.com.
You focus on taste. We focus on WASTE. Beginning October 1, 2018, Austin’s Universal Recycling Ordinance requires food permitted businesses to divert organic materials from the landfill. Texas Disposal Systems (TDS) can help you do what’s best for the environment and your bottom line, while also improving the appearance and cleanliness of your kitchen and service areas. TDS builds customized, cost-efficient solutions for composting and recycling that reduce disposal costs and reliance on landfills.
Did you know
% 95
of all restaurant waste can be recycled or composted?
Our Recipe for Your Success: • Expertise in waste regulations • Composting services that meet or exceed compliance ordinances • A fully integrated facility that allows us to sort and redirect restaurant-specific types of waste • Designated, clearly marked bins and staff training support
Choose TDS as your waste-solutions partner so you can focus on what you do best.
512-421-1303 | TexasDisposal.com
Surgical | Medical | Cosmetic
NON-SURGICAL SKIN CANCER TREATMENT EXPERTS
Tru-Skin Dermatology’s SRT-100 Vision utilizes revolutionary, FDA-approved technology to provide highly-effective and pain-free skin cancer treatment with excellent cosmetic results. Board Certified Physicians • Medicare/Major Insurance Accepted SRT-100 Vision is available in: Austin • Bee Cave • Cedar Park • Bastrop • La Grange • Bulverde/Spring Branch
Contact us today to learn more. tru-skin.com Look good, feel good, do good. A portion of every service, patient visit and product purchase at Tru-Skin Dermatology is donated to The Shade Project and Skin Cancer Foundation to help skin cancer prevention efforts.
888.451.0139
64
71
FEATURE
LAYING A FOUNDATION FOR SUCCESS
ENTREPRENEURS IN RESIDENCE
BY HANNAH J. PHILLIPS
BY RACHEL RASCOE
Photo by Annie Ray.
ON THE COVER
Nanette Lepore Gin Mill fringe skirt, $328; Nanette Lepore Rennie sleeveless fringe top, $298; Nanette Lepore Balmore floral silk blazer, $678; Rene Caovilla Strass platform sandals, $1,550, available at Neiman Marcus, 3400 Palm Way, 512.719.1200, neimanmarcus.com.
CONTENTS
Photo courtesy of Wendy Conklin.
NOVEMBER
56 SAVVY WOMEN
MUST LIST
20 COUNT US IN Women in Numbers 22 G IVE BACK Concierge Auctions 24 F ROM THE DESK OF Emily Chenevert 26 P ROFILE Sarah Evans of Well Beyond 28 S TART THE CONVO Flo Code
46 DISCOVER
ATX WOMEN TO WATCH 32 D ORIS BURSON 33 LARA BURNS 34 LANDER PEERMAN 35 MERRILL ALLEY 36 CHRISTEN ALES 37 L ESLIE BLASIG 38 DEBBIE ADAMS 39 T RES EVENTS 40 D R. SHELLY SETHI 41 TAMIE GRANGER 42 AMAZING LASH STUDIO 44 MEL CHRISTINA 10 | AUSTIN WOMAN | NOVEMBER 2018
Resorts With a Summertime Vibe
STYLE + HOME 49 THE LOOK Sneak Attack 52 BEAUTY Staff Secrets Revealed 54 MAKE ROOM Hearth & Soul 56 SEE HER WORK Wendy Conklin of Chair Whimsy 60 AT HOME WITH Kelly Wynne Ferguson 62 ON THE MONEY House-buying Tips
GOURMET 78 R ECIPE REVEAL Il Brutto’s Brunch Pizza 80 F OOD NEWS Nervous Charlie’s 82 GIRL WALKS INTO A BAR She’s Not Here
WELLNESS
ON THE COVER
84 WAITING ROOM Vitamins at Every Age 86 H ER ROUTINE Jo Marie MacCoy
Photo by Annie Ray, annieraycreative.com
POINT OF VIEW 88 I AM AUSTIN WOMAN
Ashley Wainscott
Hair and makeup by Tiffany Taylor, justbeyoutify.com Theory relaxed V-neck pullover, $385; J Brand Sadey straight-leg jeans, $228; Common Projects Achilles sneakers, $411, available at Theory, 11624 Rock Rose Ave., theory.com.
REDEFINING RECOGNITION
512.701.0099
TROPHYOLOGY.COM
We Are Girls Conference Ignite Her Power
presented by
GIRLS
EMPOWERMENT
NETWORK
Thank you to all our sponsors! 2018 CONFERENCE COMMIT TEE & WE ARE GIRLS SPONSORS:
THE STAHL
FAMILY FOUNDATION
RR & S
Attorneys at Law
Bettye Nowlin, Honorary Chair, Lauren Adams, Janet & Elisabeth Bates, Carter & Karen Blackburn, Rani Clasquin, Eric Harslem & Kate Harslem, Laurie Coffin, Larry Connelly, Alicia Davis, Suzanne Deal Booth, JoLynn Free, Cindy Goldrick, Lisa & Dan Graham, Lisa Harris, Paula Herd, Tracy Hinson, Erin & Jason Jones, Melissa Jones, Karen Kahan & MariBen Ramsey, Michael & Jeanne Klein, Diane T. Land & Mayor Steve Adler, Kit & Alexis Mellem, Gigi & Joel Melrose, Sarah Meredith Wells, Kate Meredith Andrade, Abigail Meredith & Lynn Meredith, Leah Mesches, Michele Moore, Elizabeth Neeld, Maria Orozova & Scott Thomas, Joe & Janis Pinnelli, Chris Plonsky, Clarisa Ramirez, Christine & Rob Reinauer, Maura Thomas, Cliff & Shari Vars, Liz & Kirk Watson, Marc & Suzanne Winkelman
VOLUME 17, ISSUE 3 CO-FOUNDER Melinda Maine Garvey CEO Kip Garvey PUBLISHER Cynthia Guajardo Shafer
EDITORIAL MANAGING EDITOR Chantal Rice ASSISTANT EDITOR Courtney Runn CONTRIBUTING WRITERS
Kasee Bailey, Mauri Elbel, Jenny Hoff, Niki Jones, Meagan Leahy, Danielle Ortiz, Hannah J. Phillips, Chelsea Pribble, Rachel Rascoe, Chantal Rice, Courtney Runn, Gretchen M. Sanders, Shelley Seale, Ashley Wainscott, Shelby Woods
ART CREATIVE DIRECTOR Niki Jones CONTRIBUTING ARTISTS
Rudy Arocha, Kathleen Bates Pieratt, Madilyn Biscoe, Jana Cantua, Greg Davis, Kevin Garner, John Langford, Nicolai McCrary, Dustin Meyer, Raylyn Nicole, Chika Otuata, Courtney Pierce, Dominique Prejean LeBlanc, Annie Ray, Lindsey Reed, Courtney Runn, Gretchen M. Sanders, Tiffany Taylor, Jessica Wetterer
OPERATIONS AND MARKETING CFO
Ashley Goolsby MARKETING AND EVENTS MANAGER
Madilyn Biscoe OPERATIONS MANAGER
Poonam Patel
SALES ACCOUNT EXECUTIVES
Lindsey Granberry, Monika Kelley, Christine Moore, Dominique Prejean LeBlanc
INTERNS Jess Arrazolo, Eva Arreola, Emily Benson, Evangelos Fuge, Meagan Leahy, Raylyn Nicole, Danielle Ortiz, Chika Otuata, Shelby Woods, Sara Zokaei
EMERITAE CO-FOUNDER Samantha Stevens EDITORS
Mary Anne Connolly, April Cumming, Elizabeth Eckstein, Deborah Hamilton-Lynne, Emily C. Laskowski Austin Woman is a free monthly publication of AW Media Inc., and is available at more than 1,000 locations throughout Austin and in Lakeway, Cedar Park, Round Rock and Pflugerville. All rights reserved. For submission requirements, visit atxwoman.com/contribute. No part of the magazine may be reprinted or duplicated without permission. Visit us online at atxwoman.com. Email us at info@awmediainc.com. 512.328.2421 | 3921 Steck Ave., Suite A111, Austin, TX 78759
ONTHEDOTWOMAN.COM
FROM THE ASSISTANT EDITOR COMMUNITY
PARTNERS
Publication of Austin Woman would not be possible without the support of our monthly advertisers and sponsors, who believe in the impact we are making in the Austin community. The following businesses have stepped up their support of our efforts beyond traditional advertising and we are proud to recognize them as our partners. The team at Austin Woman is grateful for these businesses that have shown their commitment to the advancement of women in Austin and hopes you, as readers, recognize their efforts and support these businesses and all our regular advertisers. CYNTHIA GUAJARDO SHAFER
Publisher DIAMOND-LEVEL PARTNERS
COMMUNITY PARTNERS LAW OFFICE OF JANET MCCULLAR
E
very year, our Home issue celebrates the best and brightest of Austin’s housing industry. From our inspiring cover woman, Darcy Baylis, who builds women-centric homes, to a luxury-property company that gives back by building homes in developing regions, we curated an entire issue of women who are not just working on houses, but creating homes. Have you ever dreaded calling a plumber or moving service, knowing you’d be alone with men in your house as they worked? According to Baylis, “The majority of home purchases and decisions are influenced by women.” Many women would love to hire other women for these routine maintenance projects but may be unaware it’s an option. We’ve got your back. In this issue, we feature three local woman-owned companies in the home business that are tops in their industry. And we should know; all three were finalists (and two were winners) of Austin Woman’s Woman’s Way Business Awards earlier this year. The next time you need a little home improvement, give these ladies a call. (And apply yourself or nominate your friends for next year’s Woman’s Way Business Awards. Applications open in early spring 2019.) In every issue, we feature women who give back to the community, but this issue includes a special philanthropic update from one of our former cover women, Sarah Evans. Evans graced our cover in 2013, sharing her inspiring story of creating a nonprofit that builds wells for communities in developing regions with no access to safe drinking water. This year, she is taking on a new project: a for-profit sister organization that teaches communities how to maintain those wells once they’re built. Her revolutionary idea will not only break the cycle of wells going to waste, but is also sure to empower locals. Don’t miss her story on Page 26. Since it’s November and an election year, we would be remiss to not mention the house. We expanded our regular Women in Numbers column this month to offer you facts about women in politics and information about where and how you can vote in Austin. Regardless of who you vote for, we want it to be easy for you to vote. See you at the polls! We hope this issue leaves you inspired to tackle all those projects you’ve been putting off to help make your house even more of a home.
COURTNEY RUNN
Join the conversation @AustinWoman #TheHomeIssue
14 | AUSTIN WOMAN | NOVEMBER 2018
Photo by Madilyn Biscoe.
Assistant Editor
CONTRIBUTORS
hear a great story
This month, we asked our contributors: What does home mean to you?
ANNIE RAY
COVER STORY PHOTOGRAPHER, “LAYING A FOUNDATION FOR SUCCESS,” PAGE 64
Since 2005, Annie Ray has focused on bringing out the “real stuff” in everything she shoots. Her relationship with every subject will make 1,000 words say so much more. “Home is the place where you go to recharge and spend time with your family.”
JENNY HOFF
WRITER, “HOUSE HUNT,” PAGE 62
Jenny Hoff is a certified financial educator, life strategist and former managing editor with Bankrate, where she hosted a financial podcast with notable guests such as Tony Robbins and David Bach. Before a five-year stint in Europe, where she obtained her Master of Business Administration degree and worked for Germany’s public international broadcast-news station, Deutsche Welle, she was a reporter and anchor for KXAN-TV in Austin. Her work has also been featured on CNN and NBC, in Forbes and on money.com. “You don’t need objects or a mortgage to build a home, just a lot of love and a sense of belonging to the community you build.”
JESSICA WETTERER
ILLUSTRATOR, “WOMEN IN NUMBERS,” PAGE 20
Jessica Wetterer is a New Yorkbased illustrator and graphic designer. She specializes in drawing badass women, fashion and all varieties of animals. She is currently working on illustrating a children’s book about a cat with apocalyptic anxiety. See more illustrations on her Instagram @jessicawetterer.
Upcoming events:
“Home, to me, will always bring to mind my native Kentucky. Though I have lived in quite a few cities and have occupied even more residences, there’s nothing that quite says home like sitting on my mom’s porch, watching the rain come down with a glass of bourbon.”
NOVEMBER 30 & DECEMBER 1, 8:00 p.M. Tale of Two Titans masterworks series at Long center’s Dell Hall orli shaham, piano music of Robert schumann, Johannes Brahms. paul novak
oRLi sHAHAm
HAnDeL’s Messiah
HaNDEl’s Messiah Aso with chorus Austin DECEMBER 4, 8:00 p.M. at Hyde park Baptist church (Austin) DECEMBER 5, 8:00 p.M. at emmaus catholic church (Lakeway)
co n ce Rt s po n so R s t itA n s : Ex xO N MOBil M e s s ia h : C O O k- Wa lD EN F u N ERal HOM Es & CEM ET ER iE s WEED - COR lE y-Fis H Fu N ERal HOM Es
Download the app:
Connect:
Download the app:
Connect:
Tickets/info:
m e DiA s p o n s oRs
all artists, programs, and dates subject to change.
Download the app:
Connect:
Download the app:
Connect:
Download the app:
Connect:
Download the app:
Connect:
(512) 476-6064 or austinsymphony.org
RACHEL RASCOE
WRITER, “ENTREPRENEURS IN RESIDENCE,” PAGE 71
Rachel Rascoe is a freelance writer based in Austin. Rachel specializes in music, arts and culture reporting, and has contributed to The Austin Chronicle, Austin Woman and the Texas Standard. She recently wrapped up her degrees in journalism and biology at the University of Texas. “Home is the little duplex I share with my partner, with trees all around, but that’s a pretty recent feeling. I think I spent the past few years finding a new home that’s not my parents’ house, among roommates and yearly relocations. Working from home has added a new element of conflict and familiarity to my landing pad, but I like the constant kitchen access.”
Sponsored Content
HOW TO CHOOSE A DIVORCE OR CUSTODY LAWYER Divorce attorney Janet McCullar answers your questions. BY JANET MCCULLAR
When should I hire a divorce or custody lawyer?
If you are separating from the other parent of your child, you should consult with a divorce or custody lawyer like myself. Sometimes these lawyers are generically called family-law attorneys. If you have received papers indicating a lawsuit has been filed, do not delay! Contact a lawyer immediately because certain deadlines are triggered by the filing of a lawsuit.
How much is my case going to cost?
This is a very difficult question to answer because when you hire me, my team provides you with a service at an hourly rate. It’s hard to say how many hours it will take for your case because there are a lot of factors that can affect the cost of the case. I tell potential clients that it’s a costly process and discuss ways we can minimize expense. It’s important to me that my clients are good stewards of their money. I want them to review their bills and understand what I’m doing on their behalf and to ask questions when they don’t understand. There is no charge for asking those sorts of questions.
What happens during a consultation?
A consultation is a time to meet with me to discuss your specific situation, and to receive guidance or strategy. It’s not uncommon for people to meet with me to discuss the problems they are having and to gather information about the process of a divorce or a custody case. Sometimes a consultation is all you need. During the consultation, I listen to you describe your situation and provide strategies or a process to avoid a lawsuit. I’m also listening to see if I am interested in working with you, and you should be doing the same with me. It’s important to find a lawyer who is a good fit for you, so don’t hesitate to meet with more than one.
Aren’t most consultations free?
No. Divorce and custody lawyers charge a fee for this important first meeting. During the initial consultation, I provide you with valuable information about how cases work and what I think should be done. Plus, I offer some initial strategies. Most lawyers charge the equivalent of one hour of their time, so that cost can vary, depending upon the lawyer’s experience. If you want to consult with me, I charge $550 per hour. I have associate attorneys that charge less per hour, but many people want to meet with me first, even though they may end up working with my associates.
What should I bring to the consultation?
You don’t have to bring anything. However, you may want to bring any legal papers that you have received or a copy of your last order. Sometimes people want to bring other documents for me to look at, and I’m happy to review whatever anyone brings with them to the consultation.
Photo by Caitlin Candelari.
What should I ask during the consultation?
I love when someone comes to a consultation with a list of questions to ask me, but it is OK if you don’t have any but just want to hear what the process of divorce might look like or whether you should change lawyers or file a custody suit. There is often a big disconnect between what lawyers tell you on their websites and what you might want to know. For example, most lawyers will tell you where they went to law school, every paper they have ever written and what other lawyers think about them. Most clients want to know whether the lawyer will return calls, has experience doing exactly what they need and what other clients think of the lawyer. Janet McCullar is a nationally respected trial attorney known for her skill and success in the courtroom. She has represented clients in hundreds of complex divorce and custody cases. Although she represents clients during trying times, her cases are routinely resolved amicably to save the client the time, cost and pain involved in litigation. McCullar is board-certified in family law by the Texas Board of Legal Specialization. She was also selected as a fellow in the prestigious American Academy of Matrimonial Lawyers, an organization that consists of the nation’s top divorce attorneys.
The Law Office of Janet McCullar, P.C. | 3200 Steck Ave., Suite 300, Austin, TX 78757 | 512.342.9933 | jmccullarlaw.com
CONNECT WITH US! IN CASE YOU MISSED IT… Check us out at atxwoman.com.
➥ The Refuge Ranch. The 50-acre sanctuary for sex-trafficking survivors
recently welcomed its first residents, along with a wealth of donations from bighearted Austin-areas businesses, including Kendra Scott and Four Hands, which partnered with the nonprofit organization.
➥ The FOMO Factory. Check out Austin’s first immersive art experience at the FOMO Factory, a pop-up museum featuring seven interactive installations. Created by two local ladies who encourage visitors to play like kids again in this whimsical environment, the FOMO Factory recently extended its engagement through the rest of this year.
Justice Coalition. This nonprofit organization is empowering one of the ➥ Austin most disregarded populations in Central Texas to exercise their right to vote: the incarcerated. The group’s #ProjectOrange initiative is ensuring all eligible inmates still have the power to voice their opinions come Election Day. featuring scrumptious vegan burgers, from the basic meatless patty topped with lettuce, tomato and onion to the more outlandish, like a whopping Bac’n Cheeze Burger and even a meatless Homer Simpson Burger, which wouldn’t be complete without its warm glazed-doughnut bun!
WIN THIS!
SERTODO COPPER SHOT GLASSES AND BOSTON MARAKA COCKTAIL SHAKER As holiday-party season looms, become the hostess with the mostest with this handcrafted set of hammered-copper shot glasses from Austin-based Sertodo Copper and a Boston Maraka cocktail shaker (a combined $160 value), all available at the newly opened Hearth & Soul on Exposition Boulevard. A unique retail and events space that feels as welcoming as home, Hearth & Soul aims to foster a sense of community while showcasing some of the most beautiful and striking homedécor items that are perfect embellishments for hosting holiday gatherings. Cheers! To enter to win, follow us on Instagram @austinwoman and stay on the lookout for the giveaway announcement in mid-November. A winner will be chosen and notified by the end of the month.
FOLLOW US
@austinwoman
18 | AUSTIN WOMAN | NOVEMBER 2018
LIKE US
DON’T
MISS Hand to Hold Baby Shower Luncheon Nov. 2, 11 a.m. to 1:30 p.m. JW Marriott, 110 E. Second St. handtohold.org/events SAFE Storybook Gala Nov. 10, 5:30 to 11 p.m. Fairmont Austin, 101 Red River St. safeaustin.org/calendar/2018-11 Junior League of Austin’s A Christmas Affair Nov. 14 through 18, times vary Palmer Events Center, 900 Barton Springs Road jlaustin.org/a-christmas-affair-2018 Center for Child Protection’s Dancing With the Stars Austin Dec. 1, 6 p.m. JW Marriott, 110 E. Second St. centerforchildprotection.org/2018-dancingwith-the-stars-austin
facebook.com/austinwoman
FOLLOW US
@ austinwoman
The Refuge Ranch photo courtesy of The Refuge Ranch. FOMO Factory photo by Jana Cantua. Burger photo by Raylyn Nicole.
➥ Vegan-burger Revolution. Austin is home to a dazzling array of restaurants
Gift Certificates Available OFFICIAL EVENT PRODUCTION COMPANY OF AWMEDIA INC.
C
L
E
Call for a free estimate
A
N
I
N
G
LET US DO IT FOR YOU! WE OFFER STANDARD AND DETAILED CLEANING SERVICES FOR YOUR RESIDENTIAL AND COMMERCIAL SPACE. FALL SPECIAL
Mention this ad for $25 off a detailed, 4 hr cleaning.
AmesCleaningAustin.com 512.331.9694 •12308 Hwy. 620 N., Austin, TX 78750
®
29 Years Serving Austin BBB Accredited Business Locally Owned & Fully Insured
PERMANENT MAKEUP | MICROBLADING
Studio Bella is a full service spa & boutique Permanent Eyeliner, Eyebrow, Lips and much more Areola and Scar Camouflage Free areola pigmentation for cancer survivors DaVinci Teeth Whitening
BOUTIQUE
SALE 50% OFF
Natural Spray Tan Massages and Facials by Rebecca Swaine, LMT - 971.404.4448 Nails by Lisa Graham - 512.694.2501 lisag4nails@gmail.com Stefani Stryker, Lash Artist + Esthetician skincarebystefani@gmail.com 737.333.1317 Sheila Paul, Massage Therapist 512.662.8062 - elitemyotherapymassage.com Hair by Lisa O’Brien - 512.350.1138 obrienfordhairatx.com
SCHEDULE A SERVICE TODAY!
www.StudioBellaSpa.com
6507 Jester Blvd Suite 108 Austin TX 78750
512.502.0002
S
AVVY WOMEN
COUNT US IN
WOMEN IN NUMBERS
Get out the vote: What women need to know this election. BY MEAGAN LEAHY, ILLUSTRATIONS BY JESSICA WETTERER
Nov. 2 1980s “I voted” stickers have become a staple at the polls, and “I voted” sticker selfies are found in endless supply during elections. According to Time, the stickers surfaced sometime in the early 1980s. The stickers seem to foster a sense of pride among voters and bring a feeling of community to a solitary act. Donning the stickers has been known to get voters free food, such as doughnuts, cookies and drinks, at certain locations.
100 Feet There are a few activities not permitted when you are within 100 feet of a polling location. While you can bring printed voters guides or notes into the voting booth, you may not use your cellphone. That means no voting-booth selfies. You may not bring a gun within 100 feet, nor may you electioneer for or against a candidate within 100 feet. This includes wearing clothing or accessories with campaign slogans endorsing a particular candidate.
29 Plus 143 Locations There are 29 early voting locations and 143 polling locations open on Election Day in Travis County. Many of these polling stations are located at public schools, grocery stores and public buildings, such as public libraries and city halls. To find a list of all the early voting and Election Day voting locations in Travis County, visit traviscountyclerk.org. In an effort to simplify the voting process, Travis County allows any eligible Travis County voter to vote in any precinct. This means if you see a polling station in Travis County and you’re registered to vote in Travis County, you can vote there.
20 | AUSTIN WOMAN | NOVEMBER 2018
Early voting is available for any eligible voter that does not enjoy waiting in line to vote. Early voting runs through Nov. 2. Early voting stations are open Monday through Saturday, 7 a.m. to 7 p.m., and Sunday, noon to 6 p.m. Election Day is Nov. 6 and all 143 polling locations in Travis County will be open that day from 7 a.m. to 7 p.m.
411 For the upcoming election, conult a guide to ease the decision process. The League of Women Voters provides a thorough voters guide to the election process, including information about candidates and the voting process, at lwvaustin.org and vote411.org.
discover your 52 Percent Drop Local elections have long seemed to be less intriguing to Texas voters than national contests. According to The Daily Texan, Travis County voter turnout dropped from 65 percent to 13 percent between the 2016 presidential election and the 2017 local election, representing a 52 percent dip. When a large majority of the population fails to vote in local elections, the few who do vote have much more political clout. The lesson: Increased voter turnout can also increase minority representation.
design
interior design 512.904.9137
|
home staging
ZELLACOMPANY.COM
|
event styling
INFO@ZELLACOMPANY.COM
22 Years Currently, Texas women hold just three of the state’s 38 congressional seats. The most recent woman was elected in 1996, making it 22 years since Texas has elected a female into the U.S. Congress. According to Politico, the number of women running for Congress has doubled since 2016, jumping from 10 in 2016 to 20 female candidates in the 2018 general election. This puts Texas in a position to add two to four new female members to its congressional delegation.
7 Forms of ID To vote in the upcoming election, you will need to provide proof of identification in some way. According to votetexas.gov, there are seven acceptable forms of photo ID, including a Texas driver’s license, a Texas personal identification card and a United States passport. If you don’t have one of the seven accepted forms of ID and can’t obtain one, you can provide a supporting form of ID, such as a certified birth certificate, a voter-registration certificate or a copy of a current utility bill.
Austin’s authority on “all things beautiful.” M A S T E R H A I R C U T | C O L O R | J A PA N E S E S T R A I T E N I N G | H I G H E N D L A S H E S | S PA FA C I A L T R E AT M E N T S
A luxurious full-service salon and spa nestled in the Arboretum boasts 4000-square-foot of indulgence to capture the essence of your very next unforgettable experience... exclusively for you.
1 0 0 0 0 R E S E A R C H B LV D .
|
L A B E L L E AT X . C O M
|
512.382.0978
S
AVVY WOMEN
GIVE BACK
HOUSE AND HOME
Concierge Auctions is bringing the gift of home to families in developing countries. BY COURTNEY RUNN
Laura Brady met Miriam for the first time in a small village in Nicaragua, but she immediately recognized her face. “We have your picture in our office,” Brady remembers telling her, and the woman began to cry. Miriam couldn’t believe this woman living in Austin knew her and cared about her. Brady, the president of luxuryreal-estate auction firm Concierge Auctions, traveled to Nicaragua last year with several co-workers for her company’s Key to Key initiative, which builds homes in developing areas for every home the company sells, in a Toms-inspired model. Brady and her team hang pictures of every house recipient on the walls of their downtown Austin office to keep those new homeowners in the forefront of their minds. As Brady’s employees auction off luxury properties every day, these pictures remind them there is more purpose in their work than finding clients their third or fourth or even fifth home. Brady co-founded Concierge Auctions in 2008 with her business
partner, Chad Roffers. Brady was selling real estate in Florida in the early 2000s when she met Roffers. The two could already see patterns in the market that hinted at the looming recession and developed a method of auctioning luxury properties to combat the lethargic selling rate. The company quickly grew, and six months later, Brady moved to New York City. The company soon expanded globally, with Brady and Roffers selling properties internationally. Concierge Auctions has maintained its rapid growth, opening an office in downtown Austin, where Brady works when she’s not traveling. Staying ahead of technology curves and producing award-winning videos to market the company’s homes have kept the business on the forefront of the real-estate world and garnered Brady national attention. Among its many awards, Concierge Auctions has been listed as one of America’s fastest-growing companies three years in a row by Inc. magazine. Philanthropy has always been a key value for Brady as she built her company. While her team participated in a variety of projects, she didn’t
“Younger generations want to better the world.”
22 | AUSTIN WOMAN | NOVEMBER 2018
Headshot by Courtney Runn. Building photo and top right photo courtesy of Concierge Auctions.
develop a committed partnership until meeting Caroline Pinal at a conference. Pinal and her business partner worked for Toms (the shoe company that launched the one-for-one model and matches every pair of shoes purchased with a new pair of shoes for a child in need) before founding Giveback Homes, an organization committed to instilling social good in the real-estate world. Concierge Auctions partnered with the company to establish the Key to Key program, which officially launched last year. Brady describes her first trip to Nicaragua as life-changing and hopes to return soon. All her employees now have the opportunity to help build the donated homes, and the company most recently sent a team to El Salvador in October. To date, more than 150 homes have been built through the program. Brady says she now can’t even imagine the company without Key to Key and says some of her recent hires accepted the job offer purely because of this philanthropic component. “Younger generations want to better the world,” Brady says. “It is going to be something that is definitely a growing trend, if not a necessity, for businesses if they want to retain good talent.” Brady and Miriam remain in touch via Facebook. Brady was pleasantly surprised to receive a Facebook friend request from her Nicaraguan friend, and until the next time they meet, Miriam’s picture remains on the wall in Concierge Auctions’ Austin office with the word “cherished” beneath it, a constant reminder of the value of a home.
ATXWOMAN.COM | 23
S
AVVY WOMEN
FROM THE DESK OF
EMILY CHENEVERT
The CEO of Austin Board of Realtors shares her tips for potential homebuyers and sellers in the Austin area. BY SHELBY WOODS
Emily Chenevert has a sign by her door that reads, “You didn’t wake up today to be mediocre,” and she never has been. After graduating from the University of Texas with a degree in government, Chenevert knew she wanted to work in advocacy. She started as a governmentaffairs director and lobbyist for Austin Board of Realtors, later expanding her role to operations. Earlier this year, Chenevert became the first female CEO of Austin Board of Realtors, or ABoR. Despite her pioneering role, one
of her favorite aspects of ABoR involves the significant community of strong, professional women who have mentored and supported her along the way. Chenevert is also a mother of two sons, ages 3 and 7. She feels lucky to work in an industry that understands and respects the challenges of balancing work and motherhood. Thanks to this community, Chenevert fell in love with the world of real estate. Here, she shares her top tips for buying or selling a home in Austin.
FIND A PROFESSIONAL.
“[The Austin] market is an especially hard one to navigate alone. Buying a home is one of life’s largest purchases and there’s a lot of meaning behind it. You should choose a professional that can help guide you so that you’re protected and can understand the steps along the way.” HOLD OFF ON MAJOR RENOVATIONS.
“You should not spend lots of money making upgrades before you’ve talked to a Realtor. Sellers have a tendency to want to prepare their home before consulting a professional about what they could be doing. Sometimes they make changes that are unnecessary and will not offer the kind of return on investment they think they’re going to get.” DON’T GET DISCOURAGED.
“There’s an ongoing trend in Austin of reduced inventory. We do not have enough housing for the demand across Central Texas. There are more aggressive negotiations happening around some properties. We have a strong and stable housing market but one that can be challenging on the buyer’s side. Buyers can get fatigued. Our recommendation is that you work directly with a Realtor so that you can access up-to-the-minute data so you can avoid looking at unavailable property.” “Sometimes it’s a quick transaction and sometimes it’s not. It’s OK if that property doesn’t move immediately. Just stay in good communication with your Realtor.” REMAIN REALISTIC.
“Talk to your Realtor about what your biggest bang for your buck is going to be. There are lots of factors that go into how you get the return on that kind of investment.”
24 | AUSTIN WOMAN | NOVEMBER 2018
Photo courtesy of Emily Chenevert.
STAY ON YOUR TOES WHEN SELLING.
THE ULTIMATE
Austin
Woman GIFT
GUIDE
SPECIAL PROMOTION
3
.25-CARAT NECKLACE STARTS AT
$259
CLASSIC SOLITAIRE PENDANT
.25-CARAT STUDS START AT
Spence Diamond’s timeless solitaire pendant features artisan-created diamonds.
spencediamonds.com
SIX GREAT IDEAS THAT WILL MAKE GIFT GIVING FUN—EVEN FOR THE MOST CHALLENGING RECIPIENTS.
$519
4
CLASSIC STUD EARRINGS
Spence Diamond’s artisancreated diamond earrings are simple yet stunning.
spencediamonds.com
CELEBRATE THE FEMININE
It’s organic CBD goodness for better health. It’s tested for potency and purity, and female-crafted in Austin. cheekywell.com
$89
ZAMA TULUM HOOP EARRINGS These handmade, modern hoops are made with sterling silver and 14-karat gold fill.
5
Limbo Jewelry limbojewelry.com @limbojewelry
1 $39
2
ATX VOLUME LASH AND BROW
STICK TOGETHER NECKLACE This is dainty jewelry with meaning that’s made in America and designed by Bryan Anthonys. bryananthonys.com
Checklist done! We’ve got gift cards, a fashion boutique, and lash and brow services. You go, girl! atxvolumelashandbrow.com
6
S
AVVY WOMEN
PROFILE
EASING TROUBLED WATERS
Sarah Evans is going Well Beyond to lead the way in the worldwide clean-water movement. BY SHELLEY SEALE
many well-meaning organizations build wells without considering what will happen if or when they break or training local communities how to operate and maintain them properly. “Originally, I set out to improve lives, but I realized I needed to improve the industry.” As part of her journey to do just that, Evans is making some big changes. She’s stepping down as CEO of Well Aware to become CEO of her new for-profit social-good company, Well Beyond, which signed its first client in These are unthinkable scenarios yet a fact August 2017. She will remain on the board of of everyday life in much of the developing for Well Aware. world. Millions of families in Africa have “Originally, I set out to improve directors “Since only about 40 percent of water no reliable source of clean water—but that’s systems installed in Africa are functional, our lives, but I realized I needed something Sarah Evans is out to change. sector struggles to find better ways to do this Since founding the nonprofit Well to improve the industry.” work—and Well Aware was doing it better,” Aware in 2009, Evans, along with her team, Evans says. has funded and implemented life-saving In fact, Well Aware has a 100 percent success rate, an impressive water systems in 54 communities in East Africa. But it’s not nearly as statistic that led to many organizations approaching Well Aware for simple as just digging wells or installing water systems. Sixty percent advice and guidance. of water projects in Africa don’t work, including many installed by “The main reason for water-system failure is missing technical nonprofit organizations. expertise,” Evans says. “The majority of water [nongovernmental “Everywhere you look, there are broken wells,” Evans says, noting too
Photo by Lindsey Reed.
Most of us take for granted the water we drink, bathe in, cook with, spray our plants with…and waste. But what would our world look like if six out of 10 faucets suddenly stopped working? What if women had to spend six hours a day traveling to collect clean water, or if a child died from a waterborne disease every 90 seconds?
26 | AUSTIN WOMAN | NOVEMBER 2018
Top photo by Greg Davis. Bottom and right photos by John Langford.
organizations] have no technical staff at all, and the expertise is still very lacking in the regions we work. The technical expertise that Well Aware has cultivated and collected, we learned, is a rare and muchneeded value for lots of other organizations.” Evans turned to her own mentors as she considered how best to help other water projects and ultimately decided creating a separate and for-profit company was the best way forward. “I realized this could be a great strategy for both the scaling and funding of Well Aware, as well as the dissemination of our model through other organizations to increase the overall industry success rate—and save donors and organizations a ton of resources,” Evans says. Well Beyond works with other organizations to evaluate, plan and enhance their water systems and infrastructure with field evaluations, project management and diagnostics. It also runs Well Aware’s projects, which Evans says allows the nonprofit to accommodate more projects per year with greater efficiency and lower cost. It also serves as a revenue stream, with Well Beyond contributing a percentage of profits to fund Well Aware. The newest initiative launched by Well Beyond is its diagnostic app. It was inspired by Evans’ work in the field in East Africa, where she visited a location that had an overflowing water tank. “They were losing most of their water supply to the ground and
were unable to diagnose the problem,” she recalls. “Of course, our technical team was there, and I watched as they walked the local water committee through checking the float-switch connection and reconnecting it, and all was resolved in about 15 minutes. I thought, ‘These communities need a diagnostic tool for such straightforward water-system issues that arise. This would save them so much time without water, and save them money in hiring technicians to drive to these remote locations to fix something that doesn’t really need highlevel expertise.’ ” The low-tech, patent-pending mobile app troubleshoots broken water systems and provides measurement and evaluation tools. The app also sends regular maintenance reminders via text and provides training. “We see a lot of technological development in our industry that continues to take more ownership and knowledge of the water system away from the communities, even though we all know that the less ownership and knowledge a community has, the less likely the system is to last,” Evans says. “Our app does the opposite, and the [lives] of these water systems are going up as a result.” Evans believes the most effective way to provide lasting, clean water is through direct contact with communities, real relationships with beneficiaries and a flexible model. “It’s the only way,” she says, “to measure success and impact.”
Well Beyond plans to incorporate additional services to its current consulting work in the next few years. They include: •h ydrogeological services in East Africa “The significant lack of technical expertise in developing countries is, in part, responsible for the very low success rate in the watersystem sector. Our team of experts is designing a ‘shop’ for professionally executed and reliable hydrogeological surveys in East Africa. This is in very high demand,” Sarah Evans says, noting all drilling projects must perform a hydrogeological survey before teams are allowed to drill. • l ive-chat water support “We are the Geek Squad of water,” Evans says. “In two to three years, we will be available for answers, guidance and troubleshooting for anyone anywhere with a water concern. This will integrate with our app.” •m obile water-quality analysis lab and services
ATXWOMAN.COM | 27
S
AVVY WOMEN
START THE CONVO
CHANGING THE CONVERSATION—PERIOD
How local organization Flo Code is helping women reclaim their power. BY KASEE BAILEY, ILLUSTRATION BY CHIKA OTUATA
Consider for a moment all the money women pay for menstruation products. Consider also the tax added to those products. Consider that the average woman spends more than six years of her life having a period, and that between tampons, pads, over-the-counter painkillers to alleviate menstrual cramps, new underwear and additional period-related needs, she will pay out about $18,000 during her lifetime. Now consider how homeless, displaced and impoverished women and girls meet such costs. The stark reality is often, they don’t. Something needs to change.
Lamanda Ballard knows she can’t do it all. But she’s trying. As founder and executive director of nonprofit Flo Code, she has a hefty to-do list: provide menstrual products to the homeless and underserved, help educate the public about women’s health, end the stigma surrounding menstruation, work for menstrual equality within Texas and aid women in reclaiming their power and restoring their dignity. Ballard’s journey to Flo Code began two years ago, when she moved to Austin from North Carolina with just a carful of belongings and an interest in philanthropy. She saw she could make a positive impact for women during her work with the Austin chapter of Homeless Period Project before deciding to branch out and start Flo Code. “It’s crazy how everything worked out in my favor, just one thing after another,” Ballard says. “It’s been beautiful watching the journey.” In a short amount of time, Ballard and her Flo Code team have accrued a lengthy resume of accomplishments.
GO WITH THE FLO There are numerous ways you can help Flo Code ensure women and girls in need in the Central Texas community have access to essential menstruation products. 1. F lo Parties: Every couple months, Flo Code hosts community Flo Parties, events during which the group collects local donations to create Flo Packs, which include all the menstruation-product basics. To date, Flo Code has distributed more than 50,000 Flo Packs to local organizations, businesses, schools, and women and girls in need. You can even host a Flo Party of your own. 2. P roduct donations: Flo Code accepts donations of tampons, pads, panty liners, personal wipes, new menstrual cups and new underwear. Supporters can mail donations to Flo Code, visit area drop-off locations or shop directly through the organization’s Amazon Wish List. 3. Monetary donations: Donating just $5 to Flo Code covers a woman in need’s period for at least two months since with a mere $4.28, the nonprofit can purchase eight tampons, 16 pads, 40 panty liners and one pack of personal wipes. For more information about how to get involved, visit flocode.org.
28 | AUSTIN WOMAN | NOVEMBER 2018
Lamanda Ballard photo courtesy of Flo Code.
Flo Code’s recent efforts to help victims of Hurricane Florence led to 30,000 pads, tampons, panty liners and personal wipes donated for disaster victims. Last year, those in need after Hurricane Harvey received 100,000 individual menstrual products. And in the Austin area alone, Flo Code has donated more than 150,000 products and collaborated with more than 20 businesses. “The beautiful thing about Austin is that people want to help, but you have to show them that it’s going towards a great cause, that the work you’re doing is purposeful, in order to get them involved,” Ballard says. “That is one thing I’ve learned very quickly.” Even with a concentration of women in need in Austin, Ballard’s organization doesn’t limit its aid singularly to the 512. “We’re providing additional resources to give women options,” Ballard says. “We don’t want to limit what we’re providing to them. And it’s not just women at this point. It’s also the girls that are in school. We just want to make sure we keep everybody at the top of our list, not just homeless shelters.” But even giving nationwide and anywhereit’s-needed aid, Ballard doesn’t shy away from hitting the streets locally and providing products and resources directly to women in need. Often, she pulls her car over at stoplights to talk with homeless women and hand out supplies, with each encounter never ceasing to surprise her. “As women, they stick together and are willing to share with each other,” Ballard says. “It’s like you’re restoring their dignity, and they’re also empowering each other. That’s the beauty of it. I learn something about them and then I learn something about myself, that the work [Flo Code] is doing is useful and is needed within the community, so to just keep pushing.” Mayor Steve Adler proclaimed Oct. 3 Flo Code Day, enabling the organization to celebrate its host of successes in the community only one year into its official operation. “We do what we can when we can with what we have and that’s what I love about what we do,” Ballard says. “It’s been quite a journey.” But as Ballard is keenly aware, the fight to get women and girls in need these monthly necessities continues, and therefore, so does her important journey.
Lamanda Ballard
ATX
WOMEN to WATCH Our pages are full of stories of Austin’s most engaging, empowering and successful women, and this section is specially designed to provide you access to even more incredible role models and success stories. Be part of this amazing tribe and share your story with thousands of women. Contact us at sales@awmediainc.com or call 512.328.2421 for more information. PHOTOS BY TAYLOR PRINSEN
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 31 31
ATX
WOMAN to WATCH
DORIS BURSON
B U Y E R S P E C I A L I S T AT K E L L E R W I L L I A M S L A K E T R AV I S
oris Burson believes life is an adventure and each day is an opportunity for growth and learning. As a buyer specialist on the Rebecca Shahan team with Keller Williams Lake Travis, she makes homebuyers and their families her No. 1 priority. Listening and communication skills are essential to a successful search for the client’s home. Burson understands and sharpens those attributes daily. Educating herself and her clients makes the experience of buying a home flow efficiently. She earned the Master of Negotiation Expert designation and expertly demonstrates finesse in closing a transaction. As a native Texan, she knows the importance of leading with her heart to create long-term relationships with her clients. Integrity and heartfelt honesty are values Burson will not compromise. Determination to find the perfect home with creativity, logic and sincerity produces lifelong clients. She values this quote from Marianne Williamson: “And as we let our own light shine, we unconsciously give other people permission to do the same.” dorisburson.com
32 | SPECIAL PROMOTION
|
ATXWOMAN.COM
32 | AUSTIN WOMAN | NOVEMBER 2018
Photo by Melanie Applegate.
D
ATX
WOMAN to WATCH
LARA BURNS
CHIEF OPERATIONS OFFICER FOR URBANSPACE RE AL ESTATE + INTERIORS
L
ara Burns epitomizes the savvy businesswoman with a flair for philanthropy. She began her career at Urbanspace Real Estate in 2003 while attending the University of Texas. Earning her real-estate license in 2004, Burns continued working her way up and upon graduation, took over the company’s chief financial role. Burns guided the company’s interiors division through the recession and helped grow it into the thriving business it is today. Urbanspace also began its storied run developing condominium projects in Austin, with Burns managing the process and serving as liaison between all parties on highly successful projects such as Seaholm, The Independent and The Laan. Currently serving as chief operations officer, Burns manages the company’s 30-person operation. She is thrilled about the company’s recent partnership with Intracorp to develop 44 East Avenue along Lady Bird Lake. Burns takes pride in combining her passion for empowering women with her love of business. It has proven to be a winning combination. urbanspacelifestyle.com
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 33 33
ATX
WOMAN to WATCH
LANDER PEERMAN
R E A LT O R W I T H D E N P R O P E R T Y G R O U P
N
ative Austinite Lander Peerman grew up alongside her father and grandfather, both of whom spent their lifetimes in the real-estate industry. Hence, it was only natural that after starting two successful businesses, one of them located in the heart of Austin, before the age of 30 and collaborating on several house-renovation and staging projects in the last five years, all roads would lead Peerman to launching her own real-estate career. Peerman recently joined the team at Den, which has exclusive listings on some of Austin’s newest skyline condominium buildings, including the coveted Proper Residences and 70 Rainey condos. With a wealth of knowledge and expertise in the downtown, West Lake Hills, Rollingwood, Tarrytown, Pemberton, Barton Hills and Allandale neighborhoods, as well as many other popular areas in Austin, Den is the perfect team for Peerman, one of the true and rare locals originally from ATX. denpg.com
34 | SPECIAL PROMOTION
|
ATXWOMAN.COM
34 | AUSTIN WOMAN | NOVEMBER 2018
ATX
WOMAN to WATCH
MERRILL ALLEY
L E A D D E S I G N E R AT U R B A N S PA C E I N T E R I O R S
G
rowing up in her parents’ architectural firm, Merrill Alley has been immersed in the world of art, architecture and interiors her entire life. Her holistic approach to design gives Alley the ability to discern her clients’ tastes and aspirations, resulting in spaces perfectly suited to their vision and lifestyle. This year, Alley and the Urbanspace Interiors team celebrate 10 years of providing highly collaborative design services with a diverse and growing portfolio. From the pinnacle of Austin’s tallest condominium towers to its most unique residences and hospitality and office spaces, Alley’s team makes every inch count, meticulously weaving aesthetic and functional elements into highly personalized projects. Recent expansions include resort destinations like Jackson Hole, Wyo., and Park City, Utah. The Urbanspace Interiors team scours the world to bring fresh design to their clients and is proud to introduce the newest line, B&B Italia, offering thoughtfully curated products imbued with originality and style. urbanspaceinteriors.com
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 35 35
ATX
WOMAN to WATCH
CHRISTEN ALES
OWNER OF CHRISTEN ALES INTERIOR DESIGN
hristen Ales Interior Design is a licensed, award-winning, full-service interior-design studio specializing in residential and boutique commercial interiors. Ales’ work has been featured in many publications, including Tribeza, Austin Home Magazine and Austin Way Magazine and on houzz.com, and she was most recently a final nominee in two categories of HGTV’s Faces of Design. Ales has more than a decade of experience in high-end residential interiors, with seven years as principal of her own firm. Her passion for design and the desire to promote her clients’ well-being is her driving force. She strives to cater her process to each client, creating spaces with a fresh perspective that are unique reflections of clients’ preferences and style. Her projects include new, custom and speculative construction, remodels, vacation homes and rentals, as well as furnishing, decorating and styling. Outside of design, she enjoys the outdoors, live music, crafting and scouring vintage and antique outlets for hidden gems. christenales.com
36 | SPECIAL PROMOTION
|
ATXWOMAN.COM
Photo by Leonid Furmansky.
C
ATX
WOMAN to WATCH
LESLIE BLASIG
O W N E R O F V I N TA G E F R E S H D E S I G N C O .
A
s the owner and creative behind Vintage Fresh Design Co., a vintage-furniture boutique in Northwest Austin, Leslie Blasig leads her small but growing team of furniture refinishers in restoring and redesigning hundreds of pieces of midcentury-modern furniture each year. As former foster parents and parents through adoption of two, Blasig and her husband, Derryk, seek ways to help serve foster families and the children they care for by giving back to nonprofit organizations and hosting donation drives. When she’s not in her furniture workshop, she’s scouring the city and state for vintage finds to complement her shop and design aesthetic, often bringing her family along. Celebrating three years in business this month with her brick-and-mortar shop, Blasig has ushered in a taste of the unique downtown shopping experience to the suburbs of Austin, securing her business as a must-visit shop for home furnishings and décor. vintagefreshdesign.co
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 37 37
ATX
WOMAN to WATCH
DEBBIE ADAMS
O W N E R O F A D A M S C O M PA N Y
D
ebbie Adams is the owner of Adams Company, a leading residential-remodeling firm based in Austin. Some of the finest custom homebuilders in the Austin area mentored her, arming her with a strong foundation and 30 years of experience in the construction industry. Adams’ commitment to every client is to make the remodeling experience as stress-free as possible while achieving their dream remodel. She knows every project is unique and requires proper planning, strict attention to every detail and constant communication with all parties involved. Adams stays current in the ever-changing science of construction through active involvement in both the Home Builders Association of Greater Austin and the Austin chapter of the National Association of the Remodeling Industry. It is Adams’ high integrity, accountability and total commitment to each client’s vision that has won her 11 prestigious local, regional and national Contractor of the Year awards. adamscompany.biz
38 | SPECIAL PROMOTION
|
ATXWOMAN.COM
38 | AUSTIN WOMAN | NOVEMBER 2018
ATX
WOMAN WOMEN to WATCH
KAT GRIFFIN, WENDEE SAWRAN, KACY WREN, COURTNEY YOUNG, BECKY BROCK, NICOLE LOPEZ, SARAH MILLER E V E N T P L A N N E R S A N D D E S I G N E R S AT T R E S E V E N T S
Photo courtesy of Tres Events.
B
rock + Co. Events, Botanical No. 9 Floral & Design and Caplan Miller Events, whose leadership boasts more than four decades of expertise in event planning and design, has united to form Tres Events. By leveraging each company’s individual strengths, Tres is uniquely poised to address the shifting hospitality-andevents-market needs where clients are looking for a holistic and customizable approach to event design and production. The female-driven team of industry experts will expand offerings with Tres, which will include services such as full-service corporate and social-event planning, design and branding, in-house floral, customdécor production and more. Collectively, Tres’ leadership has executed some of North America’s premier corporate and social events, with clients including Apple, Bumble, Formula 1, Veuve Clicquot, WilliamsSonoma and many others. tresevents.com
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 39 39
ATX
WOMAN to WATCH
D R. S H E L LY S E T H I
B O A R D - C E R T I F I E D I N T E G R AT I V E F A M I LY P H Y S I C I A N
D
r. Shelly Sethi creates solutions for her patients who want to improve their energy, lower their stress and perform at their best. A board-certified family-medicine physician, speaker, best-selling author of Built to Thrive and mentor, Sethi provides step-by-step clarity and a system for optimizing health. She is additionally certified in integrative and functional medicine. In her 20 years of practice, Sethi realized that people required a focus on nutrition and lifestyle treatments essential for recovery and wellness. Sethi dispels the myth that “bad genes” and age are solely responsible for ill health. In reality, daily choices, lifestyle skills and a healthy environment have a far greater impact on your health and vitality. In her Central Austin clinic, Sethi combines the use of genetics and lifestyle recommendations to create personalized solutions for her patients so they can feel their absolute best. drshellysethi.com
40 | SPECIAL PROMOTION
|
ATXWOMAN.COM
40 | AUSTIN WOMAN | NOVEMBER 2018
ATX
WOMAN to WATCH
TA M I E G R A N G E R
OWNER OF MED PHYSIQUE CENTER FOR AESTHE TICS
T
amie Granger is the owner of Med Physique Center for Aesthetics and loves helping people enhance their natural beauty by teaching them about noninvasive beauty treatments to reach their goals. She has spent the majority of her career in multiple industries as an entrepreneur, gaining experiences in areas such as taking care of clients and listening to their every need while reaching their aesthetic goals. Med Physique Center for Aesthetics has only the best physicians, RNs and aestheticians to treat each client. While making sure clients have the best experience at Med Physique is her primary job function by day, Granger also enjoys family time with her husband, son, daughter and daughter-in-law, and expanding her knowledge in the aesthetics industry. medphysique.com
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | |  41 41
ATX
WOMEN to WATCH
C A S S I E G H A F FA R , L E A N N E G I L C H R I S T, D E B B I E W E AT H E R F O R D , TA M M Y B U S C H A N D A L E X M AT E R A OWNERS OF AMA ZING L ASH STUDIO
W
omen today continue to build on the progress made by previous generations, opening more and more doors. In Austin, a small group of entrepreneurial women is opening their own doors by bringing a new service to the market. Cassie Ghaffar, Leanne Gilchrist, Debbie Weatherford, Tammy Busch and Alex Matera know exactly what it means to juggle family, career and friends, all while looking their best. From running multimillion-dollar campaigns to multiple businesses, these women were brought together by the amazing transformation of semipermanent eyelash extensions. They each now own and operate retail locations for one of the nation’s leading Fortune 500 franchises, Amazing Lash Studio, right here in Austin. Before semipermanent eyelash extensions, the only options were mascara and strip lashes. Amazing Lash Studio revolutionizes the eyelash-extension market by elevating the experience and making contemporary, semipermanent-lash styles more convenient and affordable than ever, in the privacy of each guest’s own tranquil lash suite. When you look good, you can’t help but feel good too. Knowing your eyes look great all day long gives you confidence without the fuss. These women are leading the charge to bring this exciting new service to the Austin market. Amazing Lash Studio has seven locations throughout Austin. amazinglashstudio.com
42 | SPECIAL PROMOTION
|
ATXWOMAN.COM
42 | AUSTIN WOMAN | NOVEMBER 2018
SPECIAL PROMOTION | ATXWOMAN.COM ATXWOMAN.COM | | 43 43
ATX
WOMAN to WATCH
MEL CHRISTINA PHOTOGR APHER
riginally from Corpus Christi, Texas, Mel Christina always dreamed of living in the eclectic, spirited and diverse world that is the capital city, Austin. A little more than four years ago, she found herself a single mom and made the bold move to Austin because she thought, “If not now, when?” That became her defining mantra. That same mantra led her to daringly ditch the safety and comfort of her former career as an administrator in education and pursue her lifelong passion for all things creative. Christina launched her photography business last October and has since found her evolving creative voice to capture authentic and unscripted beauty in people, places and stories. It is with great passion and excitement Christina endeavors to create art with her camera. She is humbled, inspired and basically giddy (the loud-laughing, squealing variety) to be able to do work she truly loves. Christina has since found love, amazing work and is proud to serve Austin and the surrounding areas, all affirming her decision to live in the greatest city in Texas! melchristina.com
44 | SPECIAL PROMOTION
|
ATXWOMAN.COM
Photo courtesy of Mel Christina.
O
SAVE THE DATE
winter launch party DECEMBER 5, 2018
ROGER BEASLEY MAZDA 6825 BURNET RD Want to get your brand in front of our guests? SPONSORSHIP OPPORTUNITIES AND VENDOR TABLES AVAILABLE! INQUIRE TO SALES@AWMEDIAINC.COM OR 512.328.2421
FOR MORE INFORMATION VISIT ATXEVENT.COM
M
UST LIST
DISCOVER
FALL BACK INTO SUMMERTIME
It may be fall, but you can slip back into summer at these nearby resorts all season long. BY MAURI ELBEL
LAKEWAY RESORT AND SPA
Just because it’s fall doesn’t mean you can’t be steeped shoulderdeep in summertime. From the sparkling infinity pool at Lakeway Resort and Spa, sip a grapefruity Lakeway Paloma and gaze out on a smooth and shimmering Lake Travis. Nearby, there’s the sound of laughter from kids zooming down the waterslide on repeat and splashing in the sunny pool as you bask in a blissful state of post-spa relaxation.
Lakeway Resort and Spa
46 | AUSTIN WOMAN | NOVEMBER 2018
A little more than half an hour from downtown Austin, this lakeside, familyfriendly resort, tucked away from the city’s buzz and perched above tranquil Lake Travis, offers a relaxing respite from the busy pace of life, beckoning guests to slip back into summertime throughout the fall and winter months. Book a rejuvenating treatment like the seasonal Sea Salt Honey Probiotic Wrap, featuring a full-body dry brushing and an exfoliating nutmeg-clove honey salt scrub followed by a probiotic milk mask wrap and hydrating agave-nectar body oil, at the full-service spa, which boasts seven treatment rooms and relaxation lounges wrapped by floor-to-ceiling windows that give way to panoramic lake views. Enjoy some fun under the sun at the resort’s palatial pool complex, heated on weekends and holidays through February, while sipping a cocktail from the swim-up bar or lounging inside a posh cabana. Dip into the lake life by kayaking, paddleboarding or sailing across 65 miles of scenic lakeshore, or play a round of golf on the surrounding championship-level courses. Little ones will love the complimentary on-site Kids Zone, brimming with bounce houses, air hockey, pingpong, basketball, seasonal craft activities, a 30-foot movie screen and a miniature indoor golf course. Kids 5 and older can be dropped off so Mom and Dad can book a couple’s massage or savor some alone time at the adults-only pool.
Photo courtesy of C2 Photography. All photos courtesy of their respective resorts.
With fall’s jampacked days and the stressful holiday season lurking just around the corner, this time of year often leaves us pining for those sun-filled, carefree days of summer. Luckily, Austinites don’t have to venture too far to recapture those much-missed, sun-kissed summertime vibes. Here, we feature three nearby resorts where you can soak in some sun and fun throughout the fall months while relaxing at the spa, lounging at the pool, indulging in culinary delights and entertaining the whole family. The best part: Even when your schedule is swamped, these resorts are close enough to squeeze in a quick getaway or stop in to play for the day.
For dinner, traipse over to TR Restaurant Bar and Lounge for diverse dishes spanning Cajun-crusted ahi tuna salad with watermelon, avocado and microgreens to mesquite-smoked prime rib with potatoes au gratin and broccoli-bourbon rosemary au jus before delighting the kids with complimentary fireside s’mores for dessert. If you can’t get away for an overnight stay, consider purchasing a day pass for some pampering and pool time at this peaceful paradise. Take advantage of the spa’s $99 Black Friday special with any 50-minute treatment. JW MARRIOTT SAN ANTONIO HILL COUNTRY RESORT AND SPA
Summer may be long gone, but that’s rarely the case at the JW Marriott San Antonio Hill Country Resort and Spa. For families seeking sunshine and fun times throughout the fall, this sprawling resort just 70 miles from Austin is the answer. Hop in the car Friday after school and be swimming, splashing and taking leisurely loops with your family around the 1,100-foot lazy river that circles the resort’s 9-acre River Bluff water park by midafternoon. In late November, you may even catch a glimpse of Santa and Mrs. Claus while basking in the resort’s pools, which are heated to 86 degrees for year-round enjoyment. At this Hill Country oasis, guests can pick from seven distinctive dining options, from the casual Cibolo Moon, where you can fill up on Texas-style cuisine and let the little ones run off their meal on the green lawn outside, to 18 Oaks, known for its farm-to-table dishes featuring ingredients from the resort’s organic garden. Don’t forget to grab your two welcome drinks at the Crooked Branch bar upon check-in and let the kids bite into the gooey goodness of the complimentary s’mores offered on weekend evenings. While adults melt cares away at the 26,000-square-foot spa, featuring 30 treatment rooms, or tee off on one of two PGA-certified golf courses, children will find plenty of fun at their fingertips. Bigger kids can brave the jaw-dropping 47-foot-high body slides and rushing rapid-river rides as little ones splash in kiddie pools and build sandcastles at the sandy beach pool. Out of the water, kids can enjoy everything from an arcade room to an everchanging menu of activities spanning make-your-own-ice-cream workshops to the Slime Factory. Parents wanting some alone time can take advantage of Kids’ Night Out, which includes dinner, activities and movies for children ages 4 to 12. If you’re too booked to spend the night, non-resort guests can experience the River Bluff water park and the Lantana Spa for the day with the newly launched day-pass program.
JW Marriott San Antonio Hill Country Resort and Spa
HYATT REGENCY LOST PINES RESORT AND SPA
If you’re longing for those lazy days of summer, recapture them at Hyatt Regency Lost Pines Resort and Spa. Just about a half hour from downtown Austin, this luxurious wilderness retreat hugs the banks of the lower Colorado River. Guests splash and swim in the year-round Crooked River Water Park, which boasts a lazy river, two-story waterslide, splash pad, sandy beach, whirlpools and poolside food and drinks. On dry land, choose from a lengthy recreation roster including everything from bike riding, tennis, rock climbing and zip lining to archery, fishing and hiking through the adjoining 1,100-acre McKinney Roughs Nature Park. At night, cozy up beneath the stars for movie nights or satisfy your sweet tooth with nightly s’mores roasts. After spending some time at the full-service Spa Django, on the Wolfdancer Golf Club’s 18-hole course or at the Renegade Trailhead equestrian facility, refuel at a handful of on-site restaurants serving everything from family-friendly buffets to fine dining. Kids can report to Camp Hyatt if Mom and Dad want a solo date. Bask in the sun and fun while celebrating the holidays here with a Thanksgiving feast, Breakfast with Santa and a New Year’s Eve Extravaganza, complete with a full-scale carnival and fireworks show. Those wanting to take a “daycation” can purchase a ResortPass.
Hyatt Regency Lost Pines Resort and Spa
ATXWOMAN.COM | 47
A ChristmAs AffAir
November 14 - 18, 2018 at Palmer Events Center Market Days Daily, November 15 - 18
Evening Events
Exposition Universelle - Preview Party, Nov. 14 Rosé in Saint-Tropez - Girl’s Night Out, Nov. 15 Moonlight in Monte Carlo - Casino Night, Nov. 16
Brunch Events
Bonjour ma Chérie - A Ladies Brunch, Nov. 15 Sips on the Seine - Beverages & Shopping, Nov. 16
Family Events
Playtime with Père Noël - Breakfast with Santa, Nov. 16 Let Them Eat Pancakes! - Breakfast with Santa, Nov. 17 Cirque de Demain - Coats for Kids kick-off party, Nov. 17 Ballerinas & Baseball - Breakfast with Santa, Nov. 18 Ballerinas & Baseball - Lunch with Santa, Nov. 18 For Tickets & Information Visit www.AChristmAsAffAir.org Funds raised at A Christmas Affair support more than 30 programs and partners in the community. One example: Last year, the Junior League of Austin provided grant funding and over 380 volunteer hours to support children’s programs at the Thinkery.
Happy Holidays CHOOSE QUALITY CHOOSE
SHIPPING ACROSS THE
UNITED STATES
Visit austiNuts!
2900 W. Anderson Lane Austin, TX 78757
(512) 323-6887
austiNuts.com
STYLE SNEAK ATTACK
Retro high-tops and styles your dad would love are where it’s at.
BY NIKI JONES | PHOTOS BY RUDY AROCHA MODELED BY DOMINIQUE PREJEAN LEBLANC
Off-White x Nike Blazer Grim Reaper (in front) and All Hallows Eve (on model)
ATXWOMAN.COM | 49
S
TYLE
THE LOOK
ON A HIGH NOTE Nike launched its iconic Air Jordans in 1984, and while they never truly went out of style, they’re having a huge resurgence in 2018. Pair these high-tops with skinny jeans or rock them with a dress this season and you’ll exude casual-cool vibes.
Clockwise from top: Air Jordan 1 High Zip Premium in black, $150 Air Jordan 1 Retro High Premium, $145 Air Jordan 13 Retro, $190 Nike Vandal High Supreme QS, $90 Air Jordan 3 Retro SE, $180 All are available at Sneaker Politics, 221 W. Second St., 512.514.0032, sneakerpolitics.com.
50 | AUSTIN WOMAN | NOVEMBER 2018
FATHER KNOWS BEST Do you remember those ugly sneakers your dad wore that embarrassed you? Well, now they're all the rage, so much so that the style called “dad sneakers” is majorly on-trend right now. (Balenciaga even offers a line of them priced at $895!)
Clockwise from top: Nike Air VaporMax 97 (aka “Metallic Max”), $190 Nike Air Max 1 Premium SC Jewel, $140 Nike Air Max 1 in floral camo, $130 New Balance 576, $220 New Balance 998, $179 All are available at Sneaker Politics, 221 W. Second St., 512.514.0032, sneakerpolitics.com.
ATXWOMAN.COM | 51
S
TYLE
BEAUTY
SECRETS REVEALED!
The ladies of Austin Woman divulge our favorite beauty secrets.
NIKI JONES CREATIVE DIRECTOR
“Invest in great overnight products and mix them up: for example, an anti-aging formula one night, a deep moisturizer the next. Omorovicza products are always in my mix. Let the products do the work while you sleep."
POONAM PATEL OPERATIONS MANAGER
“My beauty secret is that I use Vaseline for pretty much everything. It’s a petroleum jelly that I use as a lip balm to make my lips super soft. My mom incorporated it into my daily routine at a very young age, and with time, I have found other uses for it. For example, it’s a great backup makeup remover. It’s not harmful to the eye area and can wipe away almost all of your makeup. It’s also great for breakouts and scarring and dry skin altogether. The best part is that it comes in so many sizes that you can literally just throw it in any of your bags and go.”
CHANTAL RICE MANAGING EDITOR
DOMINIQUE PREJEAN LEBLANC ACCOUNT EXECUTIVE
“My No. 1 beauty secret is eight-plus hours of sleep a night and lots of water. A skin-care regimen is important but it would be worthless without good sleep and water.” 52 | AUSTIN WOMAN | NOVEMBER 2018
“My No. 1 beauty secret is to moisturize, moisturize, moisturize! In addition to applying lotion all over daily, I use Inventive Eco Organic Soothing Skin Refresh on my face and neck every day. It’s natural and light on my skin. Plus, it’s locally made, which always makes me feel good.”
MADILYN BISCOE MARKETING AND EVENTS MANAGER
“Kiehl’s Turmeric and Cranberry Seed Energizing Radiance Masque is my beauty secret. It makes my face feel awake, and my skin feels tight and fresh afterward.”
LINDSEY GRANBERRY ACCOUNT EXECUTIVE
“My beauty secret is CeraVe PM—in the a.m. and p.m.!”
MONIKA KELLEY ACCOUNT EXECUTIVE
COURTNEY RUNN
“I mix essential oils to create night oils and eye oils. Essential oils balance skin, promoting smoothness while diminishing the appearance of wrinkles. For example, bergamot oil can distribute melanin evenly across the skin, which can help reduce the appearance of discolorations and similar marks.”
ASSISTANT EDITOR
“I love using Laura Mercier Caviar Stick Eye Colour. It stays on all day without primer and makes putting on eye shadow so easy! I love the rose-gold shade for a subtle shimmer.”
ATXWOMAN.COM | 53
H
OME
MAKE ROOM
HEARTH & SOUL
Susie Busch-Transou is transforming the shopping experience at her newly opened retail and event space. BY COURTNEY RUNN
INVITE PEOPLE IN.
“I feel like it is the people that make a house a home, and friends truly don’t care if everything is perfect. Being relaxed and welcoming is probably the most valuable part of being a happy host. Hearth & Soul is designed to help take the stress out of various aspects of life, whether it be entertaining, finding the perfect outfit or finding a great gift for a friend.”
With a background in the hospitality and theme-park industries, Busch-Transou began reflecting on what her next chapter should entail. Her desire to connect people, build community and curate intentional homes led her to create a unique shopping experience at her new retail and event space, Hearth & Soul. “Gatherings are absolutely part of the core of the concept,” Busch-Transou says. “They allow people to experience new things, reconnect with an old friend or make a new friend. They provide opportunities to feed the soul.” Not only does her store double as an event venue, but she also designed it to resemble a home. The space is divided into rooms featuring corresponding and purchasable products. From a library to a pet corner to a kitchen, visitors can feel at home while shopping for their homes. Busch-Transou hopes people leave her store inspired to make their own houses homes and empowered to foster their own sense of community. Here are her top tips for entertaining at home.
54 | AUSTIN WOMAN | NOVEMBER 2018
INVOLVE YOUR GUESTS WHEN MAKING THE FOOD.
“I absolutely love using my Pizza Box [oven] (Spinach and pepperoni on a flat bread is my favorite!), or [the grill-and-cheese prepping device] Swiss raclette...to involve my friends in making their favorite appetizer or dinner. And, for me, pairing both with a cold Budweiser is the best!”
Photos courtesy of Hearth & Soul.
Susie Busch-Transou believes the home is a sacred place. From conversations around the table to gathering for celebrations, community feeds her soul and she wants to extend that to everyone who walks through her store’s doors.
DECORATE YOUR HOME AND PLAN PARTIES TO REFLECT WHO YOU ARE.
“What feeds the soul is different for everybody. For me, I love to have a candle burning and a small fresh-flower arrangement on the table whenever possible. I also love having my favorite coffee mug and a cozy blanket to snuggle up in. But for some people, it may be something entirely different. It may be a great piece of art or an amazing cheeseboard with a great glass of wine. It may be an amazing piece of antique furniture or a timeless coffee table or couch. It may be the perfect outfit that gives you confidence and makes you feel special. It may be [gathering] around a bonfire with friends or watching a beautiful sunset. Or, of course, it may be going to a great UT game with a win! We try to offer a wide variety of interesting finds and experiences [at Hearth & Soul] to help answer that question for each of our friends.”
“”
I love a home that really reflects the personality and lifestyle of its family. Our home is very relaxed and comfortable yet has a simple, modern and classic design. – Susie Busch-Transou
UPCOMING EVENTS AT HEARTH & SOUL Fall Tablescaping, Nov. 11. Check out this how-to demonstration on creating a unique table setting for fall events. Holiday Open House, Nov. 15. Explore Holiday at the Hearth with a life-size holiday window, special tastings and offerings throughout the day. Girls’ Night Out, Nov. 29. Enjoy a night of samplings and shopping while you create your XO list, Hearth & Soul’s everyday personal registry.
ATXWOMAN.COM | 55
H
OME
SEE HER WORK
A TOUCH OF WHIMSY
Austin designer Wendy Conklin utilizes color and a vintage aesthetic to craft her charming chairs. BY CHANTAL RICE
Wendy Conklin has long had a love affair with chairs. And her colorful, charming and entirely eye-catching furniture pieces prove she’s not one to shy away from the bold, the vibrant or the harlequin. Sparked by her irrepressible and Technicolor dreams, Conklin launched her business, Chair Whimsy, which features her line of exquisitely designed, antique-inspired chairs dressed in stunning mixes of vivid, cheerful colors and luxe fabrics. It all began when Conklin was in search of unique furniture to bedeck her home but found custom pieces to be unattainable. So, she began studying upholstery, teaching herself from a book until she could enroll in several courses, later realizing her goal of becoming a designer, employing the upholstery medium to create her fantastic pieces. Inspired by color, fashion and the boost of adrenaline associated with the quest for buried antique treasures, Conklin delights in new fabrics and their interplay with her chair designs, and masterfully crafts chairs that are at once whimsical yet sophisticated. An artist and creative at heart, Conklin, who embraces the fanciful in both her life and her work, finds her imagination often strikes at the most unexpected times: while she is exercising, in the shower or on a quiet drive in her vibrant green Volkswagen Beetle.
Top photo courtesy of Wendy Conklin. Bottom photo courtesy of Aino Photograpy.
For more information about Conklin and Chair Whimsy, visit chairwhimsy.com.
56 |  AUSTIN WOMAN | NOVEMBER 2018
ATXWOMAN.COM |  57
Photo courtesy of Aino Photograpy.
– Wendy Conklin
58 | AUSTIN WOMAN | NOVEMBER 2018
Top photo courtesy of Aino Photograpy. Bottom photos courtesy of Wendy Conklin.
“It’s amazing how chairs can bring so much joy to people, especially chairs with color and a touch of whimsy. These are the chairs that become the statement pieces in a room. And everything else can fall in line.”
Because survivors often experience multiple forms of violence and abuse in their lifetimes, The SAFE Alliance works to prevent and provide comprehensive services to individuals, families, and Austin communities affected by:
Domestic Violence
documentary wedding and event photography
Sexual Assault
Sex Traacking Child Abuse Bullying
Dating Violence
Sexual Harassment
safeaustin.org/donate Confidential, 24-hour SAFEline Call: 512.267.SAFE (7233) Text: 737.888.7233 Chat: safeaustin.org/chat
coreys-photos.com
“Don’t you know yet? It is your light that lights the worlds.” —Rumi
NAHAL DELPASSAND, PSY.D. LICENSED PSYCHOLOGIST
1600 W. 38TH ST. SUITE 428, AUSTIN, TX 78731 | 512.454.3685 individual (adults and adolescents 13-17) | couples | family therapy
H
OME
AT HOME WITH
KELLY WYNNE FERGUSON
The celebrated local designer takes us inside her newborn daughter’s bright and beautiful nursery. BY COURTNEY RUNN
Local couture-handbag designer Kelly Wynne Ferguson gives us a peek inside the nursery of her 3-month-old daughter, Neely Wynne.
“My family is from Mississippi, where everyone you meet has a double name.”
q “Waterlilies” by Taelor Fisher “Although it’s a bit brighter than she normally paints, she pushed the boundaries and created this unique piece, tying in all the colors of Neely Wynne’s nursery. I love it because it’s not only beautiful; it’s a one-of-a-kind [piece] and very special to me.”
60 | AUSTIN WOMAN | NOVEMBER 2018
Photos by Kathleen Bates Pieratt.
“I love bold, bright colors and unique combinations, hence my design style with Kelly Wynne. I wanted the nursery to be calming yet really pop and reflect my personality. Layne Torsch, my interior designer and good friend, helped me put together a sleek and modern look.”
v Oushak rug from Scout Design Studio. “This rug makes me smile every time I walk in the room!”
ATXWOMAN.COM | 61
H
OME
ON THE MONEY
HOUSE HUNT
Five steps women should take before buying a house. BY JENNY HOFF
Austin is consistently rated one of the most livable cities in the U.S., so it makes sense you may want to lay claim to your own little piece of this vibrant town. But buying a home is about more than shopping for the best deal; it’s important to plan ahead so you can qualify for the best mortgage rate, avoid pricey insurance premiums and ensure you can afford signing on the dotted line. Here are some tips for how to financially get your house in order. TO YOUR CREDIT Studies show more than one in five consumers have errors on their credit reports, which can definitely hurt the overall credit score. Request a free copy of your report from each of the three bureaus from annualcreditreport.com and look for any suspicious activity. You’ll have the option to dispute false information and potentially clean up your credit history and boost your score before applying for a loan.
1. Boost your credit score. Before you start house hunting, the first thing you’ll want to know is your credit score, which you can obtain for free at creditkarma.com. If you have a score higher than 760, you’ll have a better chance to qualify for a low interest rate, which can save you hundreds of dollars a month. If your score is only fair to good, take the next six months to improve it by paying all your bills on time and going through your credit report to dispute any errors that might be bringing your score down. 2. Don’t apply for credit cards. While having a good credit mix (credit cards, installment loans, mortgage) can generally boost your credit score, the few months leading up to your loan application is not the time to add a new card to your wallet, as it will temporarily ding your score. Even if a card comes with a great sign-up bonus, wait until you’ve been approved for your home loan before applying for another line of credit. 3. Beef up your savings. When the housing market is hot, it’s tempting to want to jump in before prices go up. But unless you’re a seasoned house flipper or real-estate investor, it’s wise to make sure you have a solid down payment plus closing costs and an emergency fund in the bank. If you put at least 20 percent down on a home, you can avoid a higher rate on private mortgage insurance that comes with a conventional loan.
5. Find a good real-estate agent. Look for more than just personality when shopping for an agent; make sure your chosen agent is a tough negotiator, can work with your schedule when scouting houses and is an expert in the area where you want to live. If you prefer independent searches, Redfin is a good way to check out homes without feeling pressured to make a decision before you’re certain. Either way, make sure your agent knows how to negotiate and ask the right questions before committing to a purchase.
62 | AUSTIN WOMAN | NOVEMBER 2018
Jenny Hoff photo by Kevin Garner.
4. Calculate your total monthly expenses. One of the sticker-shock moments for many firsttime Austin homebuyers involves the relatively high property taxes that come with the house. Even if your mortgage payments seem doable, make sure you’re calculating the amount of property tax you’ll owe and the cost of water and electricity, which can be double or triple your current bills, depending on the size of the house you buy.
Be smart about wisdom teeth. At one time or another, wisdom teeth will become a problem for someone in your family. When they do, choose wisely for exceptional care and convenience. The surgeons of Austin Oral Surgery are board-certified specialists offering a complete scope of oral and maxillofacial services at 12 convenient locations in Central Texas. Don’t let wisdom teeth take a bite out of your busy schedule, call 512-591-9557. AustinOralSurgery.com.
A legacy of exceptional care. Cedar Park Central Austin
Dripping Springs Georgetown
Harker Heights La Grange
Lakeway Marble Falls
N. Central Austin San Marcos
South Austin Temple
presents EST. 1989
BENEFITING
EST. 2015
C E N T E R FO R C H I L D P ROT E CT I O N
TICKETS $100 | ONLY 2,500 TICKETS SOLD | DRAWING ON 12/01/2018
1st PRIZE 2018 LEXUS RX 350L
2nd PRIZE
$2,500 H-E-B GIFT CARD
3rd PRIZE
2 ROUND TRIP TICKETS ON SOUTHWEST AIRLINES
PURCHASE YOUR TICKETS AT CENTERFORCHILDPROTECTION.ORG
64 | AUSTIN WOMAN | NOVEMBER 2018
Laying a Foundation for Success
BY HANNAH J. PHILLIPS PHOTOS BY ANNIE RAY HAIR AND MAKEUP BY TIFFANY TAYLOR STYLED BY NIKI JONES
Woman-centric builder Darcy Baylis tells a story with each home. Darcy Baylis never set out to build homes. Working as a teacher and single mother in 1999, the last thing on her mind was managing the enormous stress of creating something out of nothing. But that’s exactly what Baylis did, first with a few houses and then with her business, Aubrey Homes Inc.
4 Laying the Foundation
4 Building the Framework
It all started with two empty lots on Hamilton Pool Road, a nudge from her dad and a how-to book. When Baylis purchased the lots for her first house, her father asked why she didn’t just build it herself. But balancing her teaching career with the demands of being a single mom, Baylis opted to hire a builder. “As I watched how it was done, I saw that it’s really just about managing, like a puzzle,” Baylis says. “I bought a book about how to build a house and it recommended interviewing three subcontractors for every category. So, that’s where I started.” Together, Baylis and her father purchased three more lots across the street. She hired the contractors, while her father helped manage each project. When they advertised their first home in the Austin American-Statesman in 1999, it sold immediately. During another year of teaching, Baylis finished a second home with her father. “We never really did it to start a business,” she recalls. “But he invested in me. … Without my dad, I wouldn’t have been able to get into the industry.” Her father stayed involved in the next few projects, from clearing lots to selecting floor plans and colors. That foundation of financial and emotional support gave Baylis the courage to start building more than just homes. Soon, she wanted to build a business. After two years, she resigned from her teaching position and broke ground on Aubrey Homes. “I just kept building year after year,” she says.
The phrase Baylis uses to describe the vision of Aubrey Homes is “building frame-worthy homes,” focusing on the moments and memories that make a house feel like home and are worth framing like fine art. “This is where your children are born and raised,” she says, “where you celebrate the relationships that make life worth living. Your home is your safe haven.” While building a house can be one of the more exciting and rewarding endeavors in life, the process is notoriously stress-inducing because of the sheer scale of such a project and its overwhelming demand for detailed decision-making. With that in mind, Baylis walks her clients step by step through the process. Her goal is to tell a story—her client’s story—with each home. “One of my favorite things about building is learning about people, learning the stories of the lots,” she says. “It’s hard for some people to envision the final product, but it’s not as intimidating as it seems when you have someone to guide you.” Baylis believes that, like houses, we’re all wired differently; everyone has a different idea of what home means, whether that’s a place to store treasured possessions, a haven to de-stress and unwind, the perfect spot to entertain or a flexible living space for a home office. To help clients find the perfect design for each personality, the Aubrey Homes website includes color-coded floor plans that help narrow the search. “You have to get inside someone’s head and see what makes them tick,” Baylis says. The Livability at a Glance and Finally About Me quizzes on her website help do just that. The latter analyzes how a client’s
Page 64: Theory silk classic shirt, $245; Theory crepe trench coat, $595, available at Theory, 11624 Rock Rose Ave., theory.com.
Page 67: Theory wool-cashmere hooded poncho, $895; Theory cardinal trouser, $375; Theory knit mock-neck shell, $255, available at Theory, 11624 Rock Rose Ave., theory.com.
65
personality aligns with her view of home: Does she value private spaces to relax and read a good book, or will she focus on an open, practical kitchen to stay connected with family and friends as they’re gathered in the great room? Does she want her home to make a statement or be a haven, or perhaps a combination of both? The Livability at a Glance quiz really gets down to brass tacks, identifying which of four filters clients use to determine a home’s sustainability: entertaining, storing, relaxing and flexible living. The results help Baylis and her clients prioritize their main goals in the homebuilding process and are part of why Baylis describes her approach as “woman-centric.” She first fell in love with the term when researching women in building, stumbling across color-coded womancentric floor plans that bring different personalities to life. “Research shows that the majority of home purchases and decisions are influenced by women,” Baylis says. “I think the term ‘woman-centric’ draws some people to me, but in some ways, it’s also just what I’ve always been doing. I’ve always put that little extra into my homes, two or three extra features that you normally wouldn’t get, which sets them apart.” To Baylis, woman-centric simply means using thoughtful designs in all her homes, listening to client needs with a collaborative mindset. With a female-owned business in a male-dominated industry, this perspective sets her apart—but it doesn’t mean her approach is just for women. Rather, it means her unique eye for detail allows Baylis to look beyond the cookie-cutter home with a personal touch you won’t get with most builders. Homebuyer Randy Cobbs describes how working with Baylis allowed him to focus on the more stressful task of moving back to Texas to care for his parents’ declining health. “This was my first home to build, so doing it remotely was definitely daunting,” he says. “Working with Darcy put me at ease. We chose her for her incredible design eye, and I loved how she kept me involved throughout the process, even remotely.” The favorite feature of his home is the overall aesthetic, Cobbs says. From light fixtures and cedar posts to mirrors and rockwork, everything works together.
4 The Final Flourish Even in her spec homes, Baylis always has a trick up her sleeve, one or two details to add that final flourish. “I have this arched piece with open wrought iron that will go from the hallway into the game room of one of the homes,” she says. “When I do spec houses, these pieces play a key role in adding those extra features you’d expect in a custom home.” Often, this might be something as simple as a mirror, for which Baylis harbors a particular fetish. She especially loves using mirrors as a unique touch in a seemingly ordinary space, and is constantly on the lookout for mirrored items to add that last little flair. “I’m currently hoarding six mirrors,” she confesses. “I just bought two for this next house, and I have several hiding in my storage unit. When you find something, you have to grab it!” For Cobbs, this special attention to detail was the best part of working with Baylis. “I’ve lived in several places in my life,” he says, “but this is the first house that felt like home from the day I moved in.” This is the impression Baylis leaves on her clients, the way she tells a frame-worthy story with each house. And in
66 | AUSTIN WOMAN | NOVEMBER 2018
DARCY BAYLIS’ DOS AND DON’TS FOR A STRESS-FREE BUILD 1. D o your homework. “Learn everything you can about the construction process. Talk to a few different lenders about the types of loans and interest you might qualify for. The more knowledgeable you can become ahead of time, the less intimidating the process will be. Get educated in the area where you want to build too. Learn about the things that could drive your costs up: topography, access, for example, acreage with a super-long driveway, getting electricity to the house.” 2. W ork with a builder before you buy. “Sometimes people come in already having purchased a lot. Then they get bids from different builders and don’t have enough money to build the home. In Austin and surrounding areas, it can be difficult to find an available lot that is flat, so foundation costs can skyrocket. Someone might think they’ll have a flat backyard and discover they need to build stairs, so it’s best to work with a builder first.” 3. C hoose a builder you can trust. “Before you find a builder, check their references and talk to other people that have worked with them. When you’re interviewing builders, not every personality is going to fit. It doesn’t mean they’re a bad builder; it just means you’re not going to work well together. A lot of the tension in homebuilding is the relational aspect. Choose someone you can communicate your concerns to without being confrontational. Then trust the process.” 4. G ive your builder as much info as possible. “Once I get to know my clients, we pick a lot, a floor plan, a construction loan. And before closing on the loan, we have all your features picked out, which saves both money—no change orders—and stress since it keeps you from second-guessing.” 5. K eep your expectations realistic. “I work with my clients ahead of time to figure out what’s most important to them. Is energy efficiency the most important to you? That affects the finish-out. The quizzes on our website help zero in on your priorities and show which sacrifices you might need to make for your budget and other factors.”
the process, each project becomes a frame-worthy snapshot for Baylis herself. “Each project reflects where I was in my life at the time, like a time capsule,” she says. “I can look back and remember what I was going through at the time. It brings back those memories.” Her parents’ home is perhaps the most poignant example. When her father was diagnosed with Alzheimer’s disease a few years ago, Baylis saw the opportunity to build something more functional for what he would need. Their final project together brought them even closer. “As the years passed and he got worse,” Baylis says, “it meant a lot to me that he was still able to be part of the process, especially since he was the reason I started building in the first place.”
ATXWOMAN.COM |  67
Kristen Kish photo by Timothy Patrick Clancy. Arlo Grey interior photos by Chase Daniel. Burrata photo courtesy of Sydell Group.
“Research shows that the majority of home purchases and decisions are influenced by women.”
68 | AUSTIN WOMAN | NOVEMBER 2018
Jill Stuart V-neck velvet and lace gown, $465, available at Neiman Marcus, 3400 Palm Way, 512.719.1200, neimanmarcus.com.
4 Leaving a Legacy For her own children, Baylis hopes to leave a similar legacy. She named the company after her oldest daughter, Aubrey, and loves the fact that running her own business means spending more time with her girls and involving them in the process. “My kids are with me so much,” she says. “They come to the job site or help me pick out tiles. I ask their opinion a lot, so they get to see the various stages, and it means a lot to me for them to see that they can do what they want to do.” Sharing her business with her kids is bigger than teaching them to build houses. She models the importance of giving back, donating a portion of profits from each project to “frame-worthy” causes, including The Last Well, which works to provide safe drinking water to
communities in the West African country of Liberia; local advocacy organization SAFE Alliance; and The Ferrari Kid, which provides celebrity-like adventures for children coping with cancer. Baylis does all this while proving women can define their own success. One key lesson Baylis has learned during these past 19 years building houses and a sustainable business is to keep her head up, even when things don’t go as planned. The obstacles that arise in homebuilding are easier to overcome than a lot of other things life throws at you, she argues. “In the whole scheme of things, everything works out; anything can be repaired or rescheduled,” she says. “It’s just about taking baby steps one at a time to achieve your goal.”
Photo courtesy of Regan Morton Photography.
The Baylis family, left to right: Camryn, Aubrey, Darcy, Carly
THROUGHOUT THE YEARS: DARCY BAYLIS’ TAKE ON TODAY’S TRENDS Materials “Everything has changed, from the way we insulate to the surfaces in our [kitchens]. Today, I use a zip system I wasn’t using 19 years ago. It’s a more insulating sheeting. Or I might use a spray-foam insulation over batts in the walls.”
Floors “A lot of people are still using laminate, especially this new waterproof laminate for functionality. Plus, it looks so much like real wood. I also work a lot with stained concrete, which is less expensive but leaves a great finish.”
Interiors “I see lots of blue, lots of brushed gold. Much of the shift is that people’s expectations have changed from watching HGTV.”
Surfaces “I primarily work on small to medium-size homes with higher-end touches like quartz counters and hard surfaces like Dekton. A lot of people want smaller houses but still with those luxury features.”
Size “People are downsizing more today. Some clients are empty nesters, but some just like a cute and cozier home. It means less to manage and lower property taxes.”
ATXWOMAN.COM | 69
Swap the weight of the world for the weight of a blanket.
Relax under the deep-touch pressure of a weighted blanket and feel the hug for increased serotonin and decreased cortisol levels. mosaicweightedblankets.com
AUSTIN’S ORIGINAL WIG SALON. SERVING CUSTOMERS ALL OVER TEXAS FOR OVER 50 YEARS. PROFESSIONAL STYLING
CUSTOM FITTING PRIVATE ROOMS
PERSONAL APPOINTMENTS
HAIRPIECES
WE SPECIALIZE IN WIGS FOR CHEMO & RADIATION PATIENTS
n Ln.
et
Anders o
Burn
N pa c
Help make this a memorable season for all Central Texans.
Mo
Holiday meals make some of our best memories.
NORTHWOOD PLAZA 2900 W. Anderson Ln., Ste H | 512.323.9220 O P E N : M-F: 10am-5:30pm | Sa: 10am-4pm
www.SERENITYWIGANDSALON . com
ER
ntrepreneurs in
BY RACHEL RASCOE PHOTOS BY DUSTIN MEYER
esidence
Deborah Whitby, Sheri Marshall and motherdaughter duo Martha and Kate O’Hara keep Austin homes in tiptop shape with their bustling businesses. It takes a lot to make a home tick. Whether Austinites are bothered by plumbing problems, undertaking the mess of moving or facing a design dilemma, local entrepreneurs Deborah Whitby, Sheri Marshall and mother-daughter team Martha and Kate O’Hara are here to assist. Along with being experts in the plumbing, cleaning and design industries, these entrepreneurial women know how to launch and sustain a successful business. Their financial, marketing and leadership savvy ensure customers in the Austin area and beyond have functional, clean and beautiful residences to come home to. ATXWOMAN.COM | 71
The Take-charge Tradeswoman DEBORAH WHITBY Owner of Austin Plumbery When Deborah Whitby was a youngster, her dad enlisted her to help out on his plumbing service calls. Instead of delivering tools, Whitby preferred to paint her nails in the truck. Today, the two have worked out a more productive arrangement. Whitby’s dad, Joe Ochoa, is one of the technicians at her thriving business, Austin Plumbery. Austin-raised Whitby launched the business in 2016 after two years of teaching high school. Upon learning she was pregnant with her first son, the local re-evaluated her career in search of a more flexible lifestyle. The budding businesswoman began appraising her prospects. She held years of experience in accounting and budgeting for a large local church pastored by her grandfather. Her dad was working independently as a plumber at the time, and Whitby thought she could grow his skill set into a fullblown modern business model. In an atypical launch deal, Whitby used just $500 of her father’s revenue to start Austin Plumbery. Within a year, she had expanded the company’s customer base and hired employees, including her industry-experienced husband, who works as one of the plumbing technicians. As the owner, Whitby oversees finances, business development and her crew’s daily operations, a mix of residential and commercial plumbing services. Revisiting her love of teaching, the 34-year-old now speaks about scaling startups and mentors up-and-coming businesswomen through the Society of Women Entrepreneurs. Whitby is also a member of the National Association of Women in Construction, holds a Women-owned Business Enterprise certification from the City of Austin and has her very own plumber’s apprentice license.
Austin Woman: What’s your biggest piece of advice about financial planning? Deborah Whitby: A lot of the success that we’ve had has been because I mind my money. This is the health of your business. As scary as it is, walk alongside a mentor or hire a coach. Ask the questions, and be in the know with your money. As women, we get caught up in our craft and just want to do what we’re good at. You can impact more people in your respective craft if you understand the numbers behind it. AW: What satisfies you most about running the business? DW: Being able to give people jobs is satisfying for me. It’s allowing people to tap into something that is their own that they can create alongside me. My dad is still working, but now he has a retirement plan. My husband is one of the plumbers also, so all of our personal funds come from our business. I’m able to create a life on our terms, on our values. Every day, I get to live life exactly how I want it. AW: What are your goals for the future? DW: The next milestone is to be a million-dollar company, not just for the sake of the title. Ultimately, it’s to have a medium-sized company that can have impact in the community. We’re changing the conversation about the plumbing industry and showing that we’re not the typical stereotype. We’re young. That goal, for me, is to give all women an example of what it looks like to be a modern entrepreneur in this industry.
“I’m able to create a life on our terms, on our values. Every day, I get to live life exactly how I want it.” 72 | AUSTIN WOMAN | NOVEMBER 2018
ATXWOMAN.COM |  73
74 | AUSTIN WOMAN | NOVEMBER 2018
The Compassionate Caretaker SHERI MARSHALL Owner of UMoveIt-WeCleanIt With decades of experience balancing her own business alongside a full-time gig, Sheri Marshall is a master of the side hustle. The Austin native launched her residential cleaning service while working in the financial-aid office of a local college. She also provides notary services throughout the city as the Best Choice Mobile Notary. In 2007, the lifelong entrepreneur pivoted to focus on commercial cleaning under the name UMoveIt-WeCleanIt. Marshall’s expert janitorial team cleans out homes and businesses after construction, in addition to providing janitorial services for more than 35 stores throughout Austin. When browsers enter high-end shops like AllSaints, Coach and Lilly Pulitzer at The Domain, Marshall’s crew is to thank for spotless floors and shiny storefront windows. The Pflugerville, Texas-based businesswoman’s resume includes accounting work for the National Guard, recruitment work with Dell and a Master of Business Administration from St. Edward’s University. She says a love of finance and servicing others through training link her grab bag of gigs, collected while her family was stationed in Germany and Alaska during her husband’s military career. Now Marshall’s main focus, UMoveIt-WeCleanIt has jobs in Houston, Austin’s surrounding suburbs and at the San Marcos Premium Outlets. The 63-year-old founder’s beloved team, which includes many rehabilitated ex-offenders, provides cleaning services for local events during the Austin City Limits Music Festival and Formula 1 festivities. In addition to her mentorship of formerly incarcerated employees, the grandmother and mother of two guides aspiring entrepreneurs through the National Association of Black Accountants. She’s been president of the Austin chapter for more than six years, leading workshops about financial literacy for the local community. She is also currently the local president of the National Council of Negro Women, and has received a variety of statewide recognitions.
Austin Woman: Did you experience any struggles in starting your business? Sheri Marshall: The commercial-cleaning field is predominantly male-dominated. I was very intimidated because when I went to the bidding sites for jobs, it was mostly white men. I never will forget asking for some help with figuring out how to bid. No one would help me. I learned myself through the internet and YouTube. Now I win all the bids and they’re asking me for help. AW: What kind of community-service work are you involved with? SM: When I started looking for good employees, they were very hard to find. I started recruiting exoffenders to come and work. When they come out of prison, a lot of them already have janitorial training, and they have a good attitude. They have something to prove to their families and themselves. I check on them once a week and often ask them, “What are your long-range goals?” AW: What’s your biggest piece of advice for aspiring entrepreneurs? SM: Most of the people that I work with are college students. My advice is don’t quit your full-time job, and don’t quit school. I was an entrepreneur all my life, but I worked still, and I have a pension that I get from the military because I did 22 years of federal service. Once I made enough money from my side job so it was equal to my regular salary, that’s when I finally went into entrepreneurship full time.
“When I started looking for good employees, they were very hard to find. I started recruiting ex-offenders to come and work. When they come out of prison, a lot of them already have janitorial training, and they have a good attitude.” ATXWOMAN.COM | 75
The Design Doyens MARTHA O’HARA Owner of Martha O’Hara Interiors
KATE O’HARA Director of Marketing and Business Development for Martha O’Hara Interiors Austin Woman: What are your biggest guidelines for design? Martha O’Hara: The home always needs to be relevant to the lifestyle of the client. After that, the home needs to speak to the design aesthetic of the client. It’s really important that we’re designing not the prettiest room for us or for a magazine, but that we’re respecting and listening to the homeowner. Kate O’Hara: My mom grew up in the South. Her grandparents owned a little small-town hotel with marble floors in the foyer, so she’s always had a sense that spaces should have a classic feel to them. Whether you’re going for a fun hipster style or you want to do something super glam, you can still do it in a way that will stand the test of time. The goal is to create an interior that changes when you do, not a home that has to change because it has become outdated on its own.
“It’s really important that we’re designing not the prettiest room for us or for a magazine, but that we’re respecting and listening to the homeowner.”
AW: What about your mom has made her so successful?
KO: She’s a happy workaholic. She’s always in motion. She has always known the power of business and personal relationships. As a manager, she finds leaders who she trusts and will proudly say are better at certain things than she is. That also makes her really fun to work for. She’s the person constantly giving credit to everyone working around her. AW: What satisfies you most about running the business? MO: My favorite part of the job is when a project has a grand reveal. Sometimes we get to go in and arrange the furniture and hang the art and set out the accessories and make that home gorgeous. The client walks in as we stand in the kitchen with a glass of Champagne, ready to toast. It doesn’t always happen that way, but when we can create a grand reveal, it’s a lot of fun.
LESSONS LEARNED
Austin Woman asked these four businesswomen for their sage advice when launching entrepreneurial endeavors. Know the story your money is telling you about your business. “Even if it’s not showing me what I want to see, it’s positioning me to make better decisions for the company. The only antidote for fear is fact.” – Deborah Whitby
Don’t expect things to happen overnight. “You have to put in the work. It’s not going to come easy. The struggle is real, but just go for what you want. If you’re passionate about it, you’ll do well.” – Sheri Marshall
76 | AUSTIN WOMAN | NOVEMBER 2018
Listen, listen, listen to the client, and do it with a happy face. “When there is a negotiation point, decide what your actions should be, and then do it with a smile and a hug. You’ll keep that client.” – Martha O’Hara
Ask for forgiveness, not permission. “That’s one piece of advice my mom has always given me, even before I started working with her.” – Kate O’Hara
Photo courtesy of Erica Loeks Photography.
While growing up in Savannah, Tenn., Martha O’Hara helped fluff pillows at her grandparents’ hotel. The experience prompted her love for putting a room together. The family-owned business, matched by her parents’ automotive stores, also launched her interest in entrepreneurship. Martha O’Hara went on to earn her accounting and Master of Business Administration degrees, establishing a career as an accountant and business consultant. For her husband’s job, she ended up moving multiple times throughout the U.S., and once to Canada. With each relocation, the mother of two solidified a passion for setting up a beautiful, livable home design. In 1988, she decided to pin down her family in Minneapolis to launch Martha O’Hara Interiors. The company has since grown into a full-service design firm with teams based in both Minneapolis and Austin. Austin-based Kate O’Hara recalls passing out flyers for her mom when she was just 10 years old. She had no intention of joining the family business and went on to study education. But while working at the company during a summer vacation from teaching, Kate O’Hara ended up becoming obsessed with marketing. In 2006, she came on full time to build the brand’s digital presence. The women’s intergenerational expertise grew the firm to take on design jobs throughout the country. Martha O’Hara Interiors is now a leading interior-design firm on decorating idea site houzz.com and boasts more than 200,000 Facebook fans. The mother-daughter duo also established Fay + Belle, an artisan-rug company sourcing weaves from Turkey and Nepal. O’Hara designs have been featured in countless national publications and received various recognitions, including awards from the American Society of Interior Designers.
ATXWOMAN.COM |  77
G
OURMET
RECIPE REVEAL
BUON APPETITO
Il Brutto Executive Chef Erind Halilaj shares his recipe for the Italian eatery’s brunch pizza. BY COURTNEY RUNN
IL BRUTTO’S BRUNCH PIZZA Serves two to four people. Ingredients 8 cups white flour 2.5 cups water .6 ounces fresh yeast 1 tablespoon salt .8 fluid ounces extra virgin olive oil 17 fluid ounces tomato sauce 1 cup roasted peppers 1 cup pork sausage, cooked 3 cups mozzarella cheese 2 eggs Directions 1. Dissolve the yeast in water and mix the flour with the water/yeast mixture, salt and olive oil for 15 to 18 minutes until the dough is smooth and elastic. 2. C reate a ball of dough and cover it with a towel for three hours to let it rest. 3. S pread the dough onto a sheet pan with the help of some flour then oil the dough. The dough should be 1/2-inch thick. 4. A dd the tomato sauce, the mozzarella, the sausage and the roasted peppers to the pizza. 5. Cook the pizza at 480 degrees for 15 minutes. 6. W hile the pizza is cooking, fry the eggs in a nonstick pan with some olive oil, leaving the yolk a bit runny.
Every Sunday, enjoy Il Brutto’s Sunday Spritz series, which features a live DJ and brunch drink specials.
78 | AUSTIN WOMAN | NOVEMBER NOVEMBER 2018 2018
Photo courtesy of Il Brutto.
7. O nce the pizza is crispy and cooked, add the two fried eggs and some black pepper. Buon appetito!
ABBA WIGS
7 YEARS AS AN EYELASH SPECIALTY SALON IN AUSTIN
WE ARE RECOMMENDED FOR A REASON!
Maegan: one of our many satisfied customers!
Abba Wigs is an upscale wig salon with a warm and welcoming atmosphere. We are licensed Cosmetologists with over 20 years of experience, specially trained in wigs and hairpieces. We specialize in chemotherapy, alopecia, trichotillomania, and clients with medically-induced hair loss. Highly recommended by oncologists, nurses, and social workers.
ShopS at RiveR place 10601 FM 2222 Suite i auStin, tx 78730 512.346.laSh open M-F 9-7 Sat 9-6
Private, individual rooms for our customers’ comfort. 1105 KRAMER LANE, AUSTIN TX 78758 • ABBAWIGS.COM • 512.371.3701
atxvolumelashandbrow.com
G
OURMET
FOOD NEWS
HOLE IN ONE
Ali White and Chris Cunningham are baking up New York City-style bagels at their new Austin shop, Nervous Charlie’s. BY DANIELLE ORTIZ
When East Coast natives Ali White and Chris Cunningham tried to continue their weekend routine of getting fresh bagels after moving to Austin from New York City, they were shocked how difficult it was to find a bagel that tasted like home. This fall, almost three years later, White and Cunningham opened Nervous Charlie’s to offer Austinites bagels straight from the Big Apple.
Photos by Courtney Pierce.
Nervous Charlie’s bakes up fresh bagels daily with dough shipped in from New York City to keep it authentic. Flavors range from the classics to more unusual creations, such as sundried tomato and French toast. The cream cheese also comes in a variety of flavors, including vegan options. The couple’s dog, Charlie, who they say is always nervous, serves as the inspiration behind the brand. White and Cunningham would always ask Charlie if she was nervous, and one day, the light bulb went off in their heads. They had found their business’ name. Whether it’s the allure of an authentic New York-style bagel or the
variety of flavors available at Nervous Charlie’s, people are already lining up to try the crispy, chewy delicacy for themselves. The shop opens at 7 a.m. and stays open until 3 p.m. every day. On opening day, White and Cunningham were blown away by the response. “I was thinking we’d sell around 300 [or] 400 bagels, which is a normal day at a typical bagel shop, but we sold out at 9:40 a.m.,” Cunningham says. “We couldn’t believe that people were willing to wait 40 minutes in line for an everything bagel.” Cunningham and White say they’re now receiving daily bageldough deliveries instead of the weekly shipments they anticipated they’d need. They’re now making about 1,000 bagels every day and selling out most days. “I don’t think bagel shops have to manage this level of volume, so it’s uncharted territory. We have to redefine how we bake,” Cunningham says. The bagel-making process is a precise art, which can make it difficult to meet the growing demand. Dough has a short shelf life, so
80 | AUSTIN WOMAN | NOVEMBER 2018
Cunningham comes in at 4 a.m. to bake the bagels for the day. “You can’t have bagels the night before and have them be good,” he says. “There’s a very small window on how you bake them. You can’t increase production or get here earlier.” Even though Nervous Charlie’s opened successfully, White and Cunningham admit it was initially difficult to convince others of their bagel-shop dream. “No one told us how to start a restaurant, so we just went for it,” Cunningham says. “Every single step, we’ve had to work hard at it.” White qualified for funding from the Tory Burch Foundation, which helps launch female entrepreneurs. The funding helped the couple bring Nervous Charlie’s to life. “We didn’t want outside investors telling us what we could and couldn’t do,” White says. “We wanted to make it our own. We wanted to make it unique.” White and Cunningham hope to incorporate Nervous Charlie’s into the Austin community, with plans for openmic nights, pet-adoption events in their shop and potential collaborations with other local businesses. Nervous Charlie’s is truly a labor of love for White and Cunningham. White still works a full-time job and Cunningham hasn’t taken a paycheck, but it’s all worth it to them when they see the joy on their customers’ faces. “I’ll get stressed and then I’ll look at the positive Instagram posts from people who stopped by or kids getting pumped about our bagels. That’s why we do it,” Cunningham says. “We are doing this to create memories for people, and that means the world to us.”
Starts at Twin FALL-IDAY PREVIEW WEEK 11/1-11/10 HOLIDAY HOW-TO EVENTS ALL SEASON LONG Holiday Hosting 101, #CookingWithSpirit, Wine Parties & more! HOLIDAY WINE SALE 11/12-12/31 GIFT GIVING IDEAS Cocktail Combo Packs, Custom Gift Baskets, Wine Party Packs, Single Barrel Bottles & Wine Verticals ONLINE ORDERING & DELIVERY
Recipes & Event info at TWINLIQUORS.COM Please drink responsibly.
G
OURMET
GIRL WALKS INTO A BAR
TROPICAL STAYCATION
She’s Not Here is serving up imaginative Asian-inspired dishes and playfully delectable signature cocktails. BY CHANTAL RICE
In the heart of downtown Austin, there rests an oasis. Amid the cobblestones, concrete, traffic and electricscooter-littered sidewalk, this haven might not be readily obvious, though the mural depicting lush tropical flowers festooning the facade of the space hints at the delightful diversion within. This is She’s Not Here, the new Pacific Asian cocktail bar and kitchen located in the Second Street District. But to say this haven is just another downtown eatery is to belie its magic. She’s Not Here is nothing if not a breath of fresh air. If the embellished exterior of this breezy retreat casts the spell that lures eager patrons in, the interior is the enchanted snare in which they happily acquiesce. Dark wood floors juxtapose white brick walls and columns, while tasteful wicker adornments, splashes of aqua blue and sink-into-them leather banquettes, chairs and settees beckon visitors to ease in and hang loose. And if the strategically placed orchids, low-hanging and
languid ceiling fans and natural light bathing the sweeping space don’t transport guests to a 1920s art deco hotel lobby in the tropics, the wall-sized mural of an island girl—complete with a sultry look in her eye and a hibiscus flower tucked into her hair—amid a backdrop of lush greenery and a mountainous Pacific island, created by local street artist Mez Data, is certain to do the trick. The concept of She’s Not Here, developed by Austin restaurant veterans Ben Cachila and Chris Romero, was inspired by the Japanese notion of irusu, a slang term evoking the idea that when someone knocks on your door while you’re basking in the comforts of home, you don’t answer because you’re escaping from the outside world. She’s Not Here is indeed an escape from the hustle and bustle of everyday life. But while the bewitching décor and the warmth of the staff comprise the foundation of this setting’s charm and relaxed ambiance, it’s the eclectic, almost indefinable menu that truly mesmerizes and is sure to keep patrons coming back.
Photo by Nicolai McCrary.
A selection of She’s Not Here’s cocktail offerings
82 | AUSTIN WOMAN | NOVEMBER 2018
Crab Butter and Ume Shiso
Photos by Nicolai McCrary.
Matcha
Nigiri
Smoke
The food menu, inspired by traditional Asian recipes accented with modern flair, features a variety of sushi selections expertly handmade onsite in the sushi bar, as well as hand rolls and unexpectedly diverse plates. Every dish, whether of the appetizer variety or entree distinction, is delightfully presented and almost too beautiful to eat—almost! The appropriately named Crab Butter, a hand roll loaded with kani and radish sprout and served with king-crab butter (butter that’s had king-crab shells steeping in it), is particularly spectacular. Every nigiri and sashimi selection is melt-in-your-mouth tantalizing. The ume shiso, a hand roll of Japanese plum, perilla and cucumber, though perhaps an acquired taste, will keep even skeptical eaters taking another bite. And the Pacific wings, two whole tempura-fried chicken wings served atop a unique and hauntingly delicious pineapple gastrique and alongside seasonal pickled veggies, is a must-try dish. She’s Not Here even offers a Daily Fish Box with fresh selections flown in from Japan. Whether visiting during happy hour, dinner or for late-night nibbles, it is absolutely essential to partake of She’s Not Here’s imaginative cocktail selection. A great assortment of beer (in cans and on draft) and wine is also available, but the cocktails are where Tiki-meets-modernmixology sorcery happens—and they are truly worthy of indulging in. While riffs on classic cocktails like the mai tai, the Painkiller and the Singapore Sling are quite lovely, it’s the signature cocktails that are exceptionally sublime. “We wanted to focus on flavors and ingredients that complement the dishes our kitchen is putting out, with aromatics that transport you to somewhere tropical,” Romero says of the signature cocktails. “[They’re like] little vacations, some sweet and bright, some earthy and smooth.” Each is named after its dominant palate note: hibiscus, rose, matcha, ginger and smoke. While the less experienced imbiber may dismiss these cocktails as too mysterious to take a chance on, this would be a monumental mistake, as each is a dazzling display of what can be created with quality liquor, curated ingredients and an untamed imagination. The hibiscus, featuring Rittenhouse Hibiscus Rye, coconut sugar and Tiki bitters, is delectable and goes down dangerously easy, while the rose cocktail, with Aviation Gin, grapefruit, rose water and Peychaud’s Bitters, is subtly pleasant. The matcha, with its Pau Maui Vodka, coconut milk, honey, matcha and lemon verbena, is a creamy, citrusy islandstyle delight. And the ginger, with Batavia Arrack, fresh ginger, honey, lemon and Smith & Cross Rum, smacks of ginger in all the right ways. Perhaps the most enticing cocktail is the smoke, a blend of applewood-infused mezcal, Plantation Pineapple Rum, lime and orgeat, rimmed with sweet and salty ground almonds. It is quite possibly the perfect cocktail for any island-loving romantic daydreaming about toes in the sand and spectacular tropicalbeach sunsets. ATXWOMAN.COM | 83
W
ELLNESS
WAITING ROOM
VITAMINS FOR WOMEN AT EVERY AGE
Carly Pollack, holistic nutritionist, discusses the benefits of vitamins and supplements for all women. BY CHELSEA PRIBBLE
“I recommend most women get on a prenatal because a prenatal is just Though vitamins won’t magically a vitamin with extra folic acid and extra B vitamins. Typically, we could undo the damage from fruitless, use more B vitamins in our life, and folic acid is very important nutrient-starved diets and lifestyles, for women,” Pollack says. the right kind of supplementation For women who are pregnant, DHA, a type of omega-3, is important can make a difference. Whether for the baby’s development. Since birth control depletes folic acid in you’re forced to subsist on the body, women should be on prenatals for about six microwave dinners months before getting pregnant. or lacking creativity “I recommend For women with thyroid issues and other hormonal in the kitchen, it’s vital to imbalances, Pollack cautions a health professional should most women get find balance another way if not through determine safe supplements and dosages. Patients with food. Carly Pollack, an Austin-based on a prenatal hypothyroidism need more iodine and selenium, while holistic nutritionist, finally found solutions the needs of a patient with Hashimoto’s thyroiditis are because a to her own autoimmune and weight issues different. prenatal is just when she veered away from outdated mainstream nutrition. a vitamin with
AGE IS JUST A NUMBER.
“I ask how women are hormonally and that’s how I put them in a vitamin-group recommendation versus a strict age range,” Pollack says. For Pollack, there are three main groups she bases her recommendations on: premenopausal, perimenopausal and postmenopausal. For most women, until they’re perimenopausal, prenatal vitamins are the best option, even if pregnancy is not the goal, and especially when it is. 84 | AUSTIN WOMAN | NOVEMBER 2018
Headshot photo courtesy of Carly Pollack.
PAY ATTENTION TO LABELS AND STAY THE COURSE.
“[Mainstream nutrition] wasn’t working for me Pollack looks for three things to ensure quality in extra folic acid and that gave me a hunch it wasn’t working for other multivitamins. The first is the form of vitamins listed on people,” Pollack says. “Holistic nutrition views the and extra B the label. For instance, look for “methylfolate,” a form of body as one unit. We are taught to look at every folic acid, versus labels that generically read “folic acid.” vitamins.” symptom as connected to everything else. Western Pollack also emphasizes the importance of clean, minimal medicine only treats the symptom.” ingredients. Anything with artificial colors and dyes should be tossed Pollack sat down with Austin Woman to reveal her comprehensive out. Finally, a vitamin label that notes it’s undergone third-party testing model to vitamins and supplements for women. and has a GMP, or good manufacturing practices, stamp of approval ensures what is on the label is actually in the product. Otherwise, DAILY VITAMINS AREN’T NECESSARY FOR EVERYONE. without FDA regulation and third-party review, products might not For those who set the bar high, Pollack may not recommend a daily include what they claim to. vitamin. This includes women who are willing and able to place a Though effects of vitamins won’t be noticeable right away, Pollack higher level of attention on their food sources, ensuring they have allurges to give it more time, stay consistent, get the right dosage from a organic, local produce and a varied and nutrient-dense diet. However, professional rather than from the label and adopt healthy habits. she may still suggest a supplement like B12, depending on a woman’s “If you’re drinking every night and eating McDonald’s,” Pollack says, physical imbalances. “that multivitamin might as well be a Tic Tac.” “I do recommend daily multivitamins to people who are not at that stage,” Pollack says, “if they’re eating out a majority of the time, so most of the food they’re eating is not organic; if they eat the same foods every single week, which most of us do; if they’re the type of person every time they go for nuts, they grab almonds instead of brazil nuts, macadamia nuts, pistachios or pumpkin seeds; if I find that their diet is not varied and they’re not yet willing or able to put in that type of intention and work.”
Sponsored Content
HOW TO KNOW WHAT VEHICLE IS BEST FOR YOU BY CHELSEA BANCROFT
Sedan, crossover, hatchback, SUV: There are so many different kinds of vehicles out there, not to mention different levels of luxury. How is a woman to choose? There are several factors to consider when deciding what kind of car is going to be best for you. Primary Use
Going Green
Depending on what you’re primarily going to be using your vehicle for, your Buying an electric car is great for the environment and your gas bill, but priorities and needs will vary vastly. If you’ve got kids, chances are you’re go- does it fit your lifestyle? Do you have a charging station at your house or ing to want a bigger vehicle that can accommodate more people. You might are there stations readily available near where you live and work? If not, the also want to consider how hard kids can be on a vehicle before deciding on a limited mileage range on electric vehicles might prove difficult, especially if higher-end, more pricey model. you have to drive a lot for work. A better option might be a hybrid vehicle, Are you a commuter? If you’re like the average American, you spend one that uses electricity and gas. That way, you have electric when you want 45 minutes (if not more) in your car each day. That adds up to almost it and gas when you need it. 200 hours a year. You’ll want to pick something that is comfortable to sit in, nice to drive and gets The Cost ARE YOU JUST good gas mileage. As much as we all want the top-of-the-line vehicles, not all of us Are you just looking for a weekend joyride? Then LOOKING FOR can afford it. You have to be reasonable for your budget. Do you girl, you get whatever you want! However, I’d sugwant all the bells and whistles but aren’t sure you can afford them A WEEKEND gest something sporty and fun, like a convertible. in a luxury vehicle? Consider getting the top-of-the-line model in a Something to consider: If it’s mainly for weekend JOYRIDE? THEN more affordable brand. It may surprise you. Just ask Austin Woman fun, it might be worth spending more on your Founder Melinda Garvey how she feels about the Mazda CX-9. GIRL, YOU GET everyday car than something you drive less than half I wrote an entire article in the April issue of Austin Woman WHATEVER the time. about figuring out how much you can actually afford to spend on
Size Matters
YOU WANT!
Photo by Matthew Littlefield.
If you’re taller than 6 feet 3 inches, there is a good chance you’re just not going to fit comfortably in a tiny two-seater Miata. The opposite is a problem too: My aunt is barely 5 feet tall and she almost has to sit on a phone book to drive her big Suburban. Another thing to consider on the topic of size is where you live or do most of your driving. If you live farther out in the suburbs, having a big truck or SUV isn’t much of an issue. But if you’re in downtown Austin and want to find a place to squeeze in and park that thing (especially in a parking garage), good luck!
a car. It’s definitely worth reading before deciding on a budget.
What’s Most Important In the end, you need to decide what’s most important for you when picking out your next vehicle. The best advice I can give is to do your research and test-drive a couple different models from a couple different brands to really get a feel. I hope you found this information helpful. As always, please feel free to reach out to me with any questions or suggestions for topics at cbancroft@rogerbeasley.com.
Chelsea Bancroft is the strategic-partnerships and social-media manager at Roger Beasley Mazda and a blogger at onechelofanadventure.com.
W
ELLNESS
HER ROUTINE
SADDLE UP
Austin horse whisperer Jo Marie MacCoy is inspiring a new crop of riders. STORY AND PHOTO BY GRETCHEN M. SANDERS
86 | AUSTIN WOMAN | NOVEMBER 2018
Jo Marie MacCoy could ride a horse before she could pedal a bike. She spent her teenage years learning everything she could about the 1,000-pound animals. By 18, she was training them. Today, the 33-year-old has her dream job, providing riding lessons to children and adults at parks and barns throughout Austin and Central Texas. The owner of Maverick Horseback Riding also has a 105-acre ranch in Lockhart, Texas, where she leads horse lovers on stunning trail rides. Beginner, intermediate and advanced students can spend hours in a saddle, trotting up hills and wading through a creek on MacCoy’s property. MacCoy, who usually travels bareback, takes care to select the right mount for every rider; quarter horses, thoroughbreds, Appaloosas, paint horses, Morgan crosses, mini horses and ponies make up her herd. Tending to 25 horses doesn’t leave the North Carolina transplant much downtime. “Running a ranch is everyone’s dream job until they realize how much work it takes,” MacCoy says. “There’s really no routine.” Here’s how 80-hour workweeks keep this wrangler in barebackriding shape. THE A.M.: “Every day on a ranch is different. Typically, I wake up around 7:30 a.m. and have coffee before I do anything else. Next, I go outside to call in the horses. I use an all-terrain vehicle to round them up. When I’m tired or having a bad morning, I say to myself, ‘You’re on an ATV in an enchanted forest, chasing horses. It’s not that bad.’ ” THE WORKOUT: “Some days I’m so busy, I jog from my house to the barn and back. I don’t have time to walk. Ranch work is very physical. I’m constantly hoisting 20-pound saddles, brushing horses, feeding animals, mending fences, pulling weeds and pickaxing riding trails. I also run 3 to 4 miles twice a week and do yoga. I eat about 4,000 calories a day.”
THE DIET: “I put away 2,500 calories in liquids daily. I’m always thirsty, and it’s easy to have a low-sugar veggie drink while I multitask. Some days, I only have time for one solid meal, and I’ve been known to eat a taco while riding a horse! Plant-based protein shakes and granola bars keep my energy up while I’m working. I try to avoid cheap carbs, sugar and fake ingredients. At night, I’ll cook something at home or go out to dinner. I live in the barbecue capital of the world, so I take advantage of that.” THE GEAR: “I use Western saddles and hackamores, a bridle with no bit. I tell riders to wear jeans and longsleeve shirts to protect against branches and brush on the trail. It’s important to wear boots with a good heel, and I ask everyone to put on a helmet that I provide.” THE MOTIVATION: “I work hard for my son, Sammy, who is 10. I care about conservation, and I want him to see me working this ranch and taking care of the land we live on.” THE MINDSET: “Gratitude and grit.” THE P.M.: “I step away from all screens about an hour before bedtime. Evenings are for family, for watching the sun set, for reading books. I like to be in bed between 10:30 and 11 p.m.”
ATXWOMAN.COM | 87
P
OINT OF VIEW
I AM AUSTIN WOMAN
HOME REMODELING 101
In my early 20s, I had to help my mom sell my childhood home in Southwest Austin. Emotions aside, I had to focus on some much-needed renovation projects before we could sell her home.
With an endless list of to-dos, we were faced with a difficult task: interviewing and selecting contractors, which turned into juggling their schedules to hit our deadlines. It was a huge challenge for us to try to find contractors who prioritized communication, valued timeliness and provided high-quality work. We struggled through this process and communicated our experience to our Realtor, who informed us that these were common pain points for homeowners. That’s when the light bulb went off! I wanted to create a company that managed all aspects of residential projects. My vision was to offer a remodeling solution that kept it simple for the homeowner and a place where women, specifically, could feel comfortable when remodeling their homes. I knew that if I could solve the problems I experienced when selling our home, I could set a new standard in the industry. I took this idea and ran with it. It was a bold move, but I did not think about what could go wrong. I focused on what could go right. After much thought, I landed on the name Simply Sold and got to work. With zero experience in home remodeling, I jumped in eager to learn the ins and outs of the industry. The more I learned about Austin’s home market, the more passionate I became about changing the face of the industry. Early on, it was difficult, given that home remodeling was a male-dominated field, but I knew if I offered outstanding customer service and project management, I could separate myself from other companies in the market. From the beginning, we built a hand-tailored remodeling experience while providing a simpler and more effective construction process. A component of construction involves the hurdles that present
themselves. I have always found it’s how you handle those hurdles that sets you apart. I wanted our clients to feel the difference, so when hiring, I looked for employees that showed high emotional intelligence. As we celebrate our five-year anniversary, Simply Sold is now more than just a remodeling firm. We are a client’s sounding board. We are their eyes and ears, their crutch and their safety net to lean on. And with more than 1,400 completed home renovations in Austin, we’ve grown not just with the services we are able to provide, but also with our team members and our experience. I’m now incredibly proud to have an all-female team of project managers. In my experience, here are a few of the best return-on-investment projects to complete before selling your Austin home: •B ang-for-your-buck projects with great impact. This includes updating cabinet hardware for bathroom vanities and kitchen cabinets, light fixtures, door hardware, rusted vents, caulking in bathrooms, pressure washing the exterior and basic landscape work. •K itchen and master-bath updates. If the investment makes sense for the price point of your home and neighborhood, review these, as they are the two most important rooms in a home. •P aint. It goes a long way. Always look at the paint, whether you are selling, moving in or looking to update. Paint ties your space together. With the right color, you can achieve the look and, more importantly, the desired feel for your space. • Floors. Don’t forget about those floors! Aim for having consistent floors throughout the house that fit with the price point of the home. Porcelain planks are the most popular option right now.
I’m now incredibly proud to have an all-female team of project managers.
88 | AUSTIN WOMAN | NOVEMBER 2018
Talk to your real-estate agent and tap into his or her knowledge of the market to help decide on the max amount of money to invest. At Simply Sold, we are constantly learning about the Austin real-estate market and are always eager to share.
Photo courtesy of Carley E. Photography.
Simply Sold CEO Ashley Wainscott shares her early homerenovation experience and what she’s learned along the way.
E X C L U S I V E LY AT B E N O L D ’ S
Austin’s one and only for more than 85 years.
2900 West Anderson Ln. | Wo m a n & L o c a l l y O w n e d | M-F. 10 am - 6 pm, Sat. 10 am - 5 pm | 512.452.6491 | Benolds.com
XC90
XC40
AUSTIN WOMAN MAGAZINE | NOVEMBER 2018
XC60
T H E 201 9 V O LV O X C R A N G E. D ES I G N E D F O R YO U.
Drivers lead distinct lives. So we designed three distinct SUVs.
The new XC40 Unique styling options and smart storage. The XC60 Recognized all over the world for its design, innovations, and engaging driving experience. The XC90 Seven full-sized seats standard with room for the whole family.
VOLVO CARS OF AUSTIN | NEW LOCATION: 7216 N. IH-35 • 866-974-6096 • VOLVOAUSTIN.COM VOLVO CARS OF GEORGETOWN | 7501 S IH-35 (EXIT 257) • 866-455-9829 • VOLVOGEORGETOWN.COM ©2018 Volvo Cars of North America, LLC. The Iron Mark is a registered trademark of Volvo.
“There is nothing like staying at home for real comfort.” —Jane Austen
Each model is infused with the features you want – Scandinavian design, intelligent safety features such as Blind Spot Information System, an available Panoramic Moonroof, and a 9-inch Sensus Touchscreen to keep you connected. See which SUV fits your lifestyle.