A review of my Hershey blog reports from 2016, 2017, and 2018 provides visual documentation to support the notion that the car corral is less crowded than it used to be. This is not to say that it wasn’t still alive with activity: the corral was full or close to full across the entire front of the Giant Center. However, as one followed the road toward the back of the Giant Center, it was almost completely vacant. To be brutally objective about it, I’d guesstimate that the available spaces were about 60% full.
The past 5 years or so have seen the expanding success of online collector car auctions take over much of the action which had been the domain of shows like Hershey. The Bring a Trailer website in particular has changed the game, offering 100+ special interest cars a day, 7 days a week, stopping only for the infrequent major holidays. The BaT sell-through appears to be around 65-70%, not phenomenal, but do the math: conservative estimates show BaT selling over 20,000 collector cars a year. It must be affecting what happens at Hershey and elsewhere. I’m not even going to comment on eBay Motors, a site I almost completely avoid.
Despite this doom-and-gloom-sounding message, sellers brought cars to Hershey, potential buyers walked the aisles, and some transactions occurred. There is no substitute for seeing your next toy car in the metal first. I saw enough “SOLD” signs to reassure me that some business was still being conducted. I walked the car corral all 3 days of my visit: Wednesday, Thursday, and Friday. While many asking prices struck me as above market, I continued to spot affordable cars, defined this year as $20,000 and under (inflation, you know), and remember, these were asking prices. Everything is negotiable. A handful of the ones I found interesting are documented below. I did not perform a detailed inspection on any of these vehicles, so the usual caveat emptor rules apply (I hope you were paying attention in Latin class). Cars below are arranged in asking price order from low to high.
1990 Chrysler TC by Maserati, white, tan interior, removeable hardtop, 87k miles, 3.0L V6, sutomatic.
Asking: $6,500
Some call this “Lido’s Folly”, as it was Lee “Lido” Iacocca who spearheaded the project, which he envisioned as a modern-day 2-seat T-Bird, complete with porthole hardtop. I think these have mellowed nicely with age. They will never be worth a lot of money, but think of it as a ‘90s Italian/American hybrid.
1985 Olds Toronado, green, tan “carriage roof”, 120k miles, owned by same family since 1987, AACA HPOF certified.
Asking: $8,500
This car looks so similar to the same-year Riviera that you would be forgiven for failing to distinguish them from each other (a common ‘80s GM malady). I much prefer the Riv, and really dislike the dealer-installed padded roof, but at this price, you could join the Olds club and tour in comfort with this.
1985 Ford Mustang SVO, red, grey interior, 66k miles. All SVOs had 2.3L turbo 4-cylinder engines and 5-speed transmissions.
Asking $10,650
Hmm, where have I seen this car before? At last year’s Hershey car corral, with an asking price $4,000 higher, that’s where. The owner must be extremely patient, or is not advertising it anywhere else.
In 2022:
1998 Ford F-150 pickup truck, regular cab, long bed, 160k miles, 4.6L V8, 5-speed manual, 2WD, tan metallic, red interior.
Asking: $11,500
I remember reading an article in the 1990s about collector vehicles. The author of that story proclaimed: “Trucks will never become collectible”. Reminds me of Yogi Berra’s quip: “It’s difficult to make predictions, especially about the future”. Of course, trucks are THE hottest thing in the new vehicle market and have been for years, so the trickle-down effect applies here. This F-150, with a V8, 5-speed, and rear wheel drive, is like a Mustang with a pickup bed.
1991 Chevy Corvette coupe, dark red, 69k miles. Interior color and transmission not noted. Sign claims $5,000 recently spent on “upgrades”.
Asking $11,998
There are always a multitude of C4 Corvettes for sale. This one was from the first year of the styling refresh, which in my opinion improved its looks. Depending on what is meant by “upgrades”, this could be a lot of performance for the dollar.
1940 Ford Tudor sedan, dark red, tan interior, presumed Ford flathead V8 under hood.
Asking $13,500
I’m shocked to find an iconic 1940 Ford for sale at this price. Yes, it’s not a coupe or convertible, but you’ve got that fabulous front end design with a flattie engine, and lots of aftermarket parts support. Looks like fun for not a lot of cash.
1959 Volvo 544, white, grey interior, dual fender-mount mirrors, chrome aftermarket wheels.
Asking $17,500
I’ve driven a few 544s and they can be a blast to drive. Just don’t expect a smooth and quiet ride. This car looked very solid but was perhaps overpriced by a few thousand. Cash talks!
1947 Fiat 500 Topolino, grey, tan interior, 569cc 4-cylinder engine, 4-speed, sign claims recent engine rebuild.
Asking $22,750
Rarely seen in the U.S., the Topolino (“Little Mouse”) was one of Fiat’s biggest successes. You might have the only one at the next meeting of the Fiat Club. Just don’t be in a hurry to get there.
1963 Buick Riviera, gold, beige cloth interior, factory A/C, sign claims front disc brakes which must be aftermarket (’63 Rivs had finned drums all around).
Asking: $24,000
This is the first year of the Riviera, which helped GM kick off its attack on the 4-seat T-Bird. These two cars and a few others begat the whole personal-luxury car segment which would live for the next 20 years. The colors on this Riv were great, and it had an honest look to it. I’ve been following this market a bit, and this asking price was in the ballpark, especially with the unmolested interior and the factory air.
1987 Porsche 928 S4, yellow, auto, 54k miles, sign details number of small defects.
Asking $29,500
I never saw a 928 in this color. In a word, it was ugly, and its ugliness only grew when one noticed the faded paint on the bumpers and side rub strips. Nothing about the car’s appearance exuded any confidence that there was a good car underneath. And while 928 values have risen of late, that is for “fine to excellent” cars, which this example is most definitely not. Pass.
1959 Messerschmitt KR200, red, black cloth top, red interior. Aftermarket front “bumper”.
Asking: $39,500
When I had my Isetta and would attend “microcar and minicar” shows, there would always be a small supply of these. Parking my rolling egg next to a “Schmitt” made the Isetta look normal. These have 2-cycle engines, 8 inch tires, a single rear wheel, and tandem seating. There are no doors: the roof tilts to the side to allow ingress and egress, much like a fighter plane. I’m including it here only because it’s a Messerschmitt.
1974 Alfa Romeo GTV coupe, silver, black interior with red piping, mileage not noted, bumpers removed but included, factory A/C removed but included, Panasport wheels.
Asking $42,500
This was the final year for this generation GTV in the U.S. market and was one of two Alfa GTVs parked near each other, presumably on offer from the same dealer. This car was the cheaper one by $27k, and despite the mods, none of which I cared for, there was some potential value here; it would be an even better value at $37,500.
CODA
There was a Series 2 Jaguar XKE (E-Type) OTS (Open Two Seater, or roadster) in the car corral. It was in one of my fave Jag color combos: primrose yellow with a black leather interior. I stopped to admire it. It was a ‘driver’: lots of nice things about it, mainly that it appeared unmolested, but it was a #3 condition car (on a scale of 1-to-5), with wear-and-tear here and there. The shock was the asking price of $125k which was way high. This was on Wednesday. On Thursday, the car was still there, I stopped again, and the $125k had been crossed out; the ask was now $100k. I kept walking. On Friday, once again, the Jag and I met. Now the sign indicated a “Friday” price of $75k and THAT was crossed out, replaced with $70k! I didn’t photograph the car, but I memorized the price slide! The car was probably worth $60k-65k based on recent sales. If someone had been looking for such a car, patience might have rewarded them!
All photographs copyright © 2023 Richard A. Reina. Photos may not be copied or reproduced without express written permission.