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From the Archives: Sears, Roebuck and Company

From the Archives: Sears, Roebuck and Company

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In the 1880s, Richard W. Sears started the R.W. Sears Watch Company in Minneapolis, Minnesota. The company specialized in selling watches by mail order. Soon after, Sears moved his business to Chicago where he hired Alvah C. Roebuck to help with repairing the watches. After a couple years, the two started a business together which they called Sears, Roebuck and Company. In 1895, a wealthy clothing manufacturer named Julius Rosenwald bought out Roebuck.

The company grew exponentially offering a large variety of mail-order retail products. Sears worked diligently on creating the company’s later well-known catalogs. In 1920s, General Robert E. Wood joined the company and initiated the construction of the first Sears retail store which opened in Chicago in 1925.

Sears stores and catalogues offered customers everything from automobile repair services, household appliances and electronics, cooling and heating systems, and even kits to build houses.

The Sears Modern Homes catalogue allowed customers to select a style of home from over 300 options and order a kit which included all the materials needed to build that house. Once delivered, the houses were often assembled by the homeowners themselves. The catalogue was discontinued in the early 1940s.

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