1.5M ratings
277k ratings

See, that’s what the app is perfect for.

Sounds perfect Wahhhh, I don’t wanna

369. Scenes from the final big Sears catalog, part 1 (1993)

The short-lived Sears cosmetics counter entry from a few weeks back had me thinking. 

image

When it was announced in January of 1993 that the classic “big book” Sears catalog was folding people flipped out

image

(That was pretty much 9 year old me upon reading the news back in 1993. My mom is Dr. Hibbert. I am Bernice Hibbert always.)

It was like a member of the family died, which I guess its understandable. The big Sears catalog came two times a year, then the WishBook with the toys would come in the mail in late August. So its like a relative coming over to visit several times a year. I know the catalog was a big part of my household. I seem to remember flipping through it a lot when Murphy Brown was on? Just randomly flipping through it, not even looking at toys, looking at fridges and cameras and wondering what’s it like to have a professional camera with that little puffy cleaning brush that probably didn’t do anything:

image
image

I think that Sears abandoned their catalog way too early. They really should’ve stretched the catalog out to at least ‘99, right before the internet and online shopping became more common in homes. However, according to articles I’ve read, the catalog had been flailing around for years prior: 

image

1

 It was yet another boneheaded move by Sears. 

image

In wake of the catalog being discontinued, people stocked up on extra copies, hoping it would become a collector’s item (spoiler alert: it didn’t really). 2  I think after a while, steep discounts began on items in the catalog, and I remember my mom being put on hold for ages when she tried to order things once the sales began. 

image

(imgur user  juice06870 )

One thing she bought me was a t-shirt with the members of the 1992 Olympic Basketball Dream Team. 

If your local public library has an account with ancestry.com, you can look at these old Sears catalogs. You have to be in the library to use the system, however. Fortunately, I work at a library, but unfortunately, I work at a library and I don’t have hours to look at Sears catalogs. I could only like, glance five pages at a time while I cataloged James Patterson’s 50th book this year.  To find them, search for, “Historic Catalogs of Sears, Roebuck and Co., 1896-1993″

image

So Sears was pioneer in vanity sizing. 

image

This outfit is the best outfit in the women’s section. It’s on page 7. The best outfit was on page 7. It’s all downhill from there.

image

See? 

image

I feel like they used regular sized models to model these maternity swimsuits, and just stuffed them full of newspaper. 

image

While Sears did make some boneheaded decisions, one great decision was to offer swimsuits for mastectomy patients with natural looking padding.

image

Facebook | Etsy | Retail History Blog | Twitter | snapchat (thelastvcr) |YouTube Playlist|Random Post | digital tip jar | Instagram @ thelastvcr |other tumblr

1. Strom, Stephanie, “Sears Eliminating Its Catalogues and 50,000 Jobs,” New York Times, January 26, 1993. https://www.nytimes.com/1993/01/26/business/sears-eliminating-its-catalogues-and-50000-jobs.html


2. Silverman, David, “$5 CATALOG IS SUDDENLY A COLLECTIBLE,” Chicago Tribune, January 27, 1993. https://www.chicagotribune.com/news/ct-xpm-1993-01-27-9303172618-story.html

1993 the 1990s 1990s fashion 1990s clothes sears sears catalog