Chrystal Ng

As an Insights Manager, I play the dual function of a line manager and project team lead for various projects across different industries within the B2C sphere including – FMCG, Tech and Government related studies in both Singapore and the region. In my day to day, I oversee and guide junior staff on questionnaire design and project management, while managing the expectations of internal and external stakeholders.
Apart from people management, I am well-versed in Q and SPSS, and am able to… Show more

As an Insights Manager, I play the dual function of a line manager and project team lead for various projects across different industries within the B2C sphere including – FMCG, Tech and Government related studies in both Singapore and the region. In my day to day, I oversee and guide junior staff on questionnaire design and project management, while managing the expectations of internal and external stakeholders.
Apart from people management, I am well-versed in Q and SPSS, and am able to oversee and train junior staff, and carry out both data cleaning and analysis for projects in my portfolio to ensure accuracy in data and presentations.

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At Kadence, we’re about people, progress, and passion. We research the now, with a keen eye to the future. Show less

I worked on social-related issues in Singapore and serve social sector-related agencies in the Whole of Government (WOG) framework from a policy lens. In my day to day, I handle questionnaire design, stakeholder and study management. I am also well-versed in SPSS and carry out both data cleaning and analysis for projects in my portfolio to ensure accuracy in data and presentations.

I am also the go-to officer for WOG research capabilities in the social sector. Serving both internal and… Show more

I worked on social-related issues in Singapore and serve social sector-related agencies in the Whole of Government (WOG) framework from a policy lens. In my day to day, I handle questionnaire design, stakeholder and study management. I am also well-versed in SPSS and carry out both data cleaning and analysis for projects in my portfolio to ensure accuracy in data and presentations.

I am also the go-to officer for WOG research capabilities in the social sector. Serving both internal and external stakeholders/ agencies, I manage and ensure that research standards are kept consistent across all agencies under my care. Show less

As the SRE at BBC Global News, I handle the day-to-day research and insights requests from the Sales, Marketing and Editorial teams.

I am the data storyteller for regional APAC sales teams in their briefs and pitches. I also support the Marketing and Editorial teams through the provision of insights and analysis of both TV audience trends and digital traffic. Currently I serve teams in 5 key offices including Singapore, Hong Kong, China, Australia and Japan.

Well-versed in both… Show more

As the SRE at BBC Global News, I handle the day-to-day research and insights requests from the Sales, Marketing and Editorial teams.

I am the data storyteller for regional APAC sales teams in their briefs and pitches. I also support the Marketing and Editorial teams through the provision of insights and analysis of both TV audience trends and digital traffic. Currently I serve teams in 5 key offices including Singapore, Hong Kong, China, Australia and Japan.

Well-versed in both traditional research databases (eg: Nielsen, Ipsos, GWI), in-house research tools and digital analytics, I actively involve myself in pitch meetings and marcomms briefs, crafting stories through the use of global syndicated databases and digital analytics for clients in key sectors including Travel, Luxury, Tech and Finance.

Experienced in both the administrative and reporting process of research projects, I am able to see a project through from top to tail, and am well-versed in Q for the reporting process. I have managed several bespoke research projects from top to tail for our regional clients including the Japan Cabinet Office (JCO), Ministry of Environment (Japan) and ExxonMobil. I also worked on an audio study for a Tech client. Show less

I am the product champion of the Singapore CMV portfolio, focusing on Media Index. Apart from client and project management, I see the importance of quantitative data analysis to tell stories and always work towards bringing forth the best solutions for my clients' media.

I have also had the opportunity to work with external vendors on customised projects for and with clients.

I co-teach CS2006: Visual Literacy and Communication with Asst. Prof. Liew Kai Khiun. A core module for the freshmen of WKWSCI, I focus on the film and media segments of the course, exposing students to different aspects of the media industry.

I worked with the Singapore International Film Festival (SGIFF) on a project basis aiding the day to day activities of the inaugural Youth Jury.Duties include settling the weekly logistics and room bookings, liaising with speakers including film industry professionals and academics for the sessions and the copyediting of the student jurors work for publication purposes for the Youth Meets Film section of the SGIFF blog. I played a key role in creating the social media profile for the Youth… Show more

I worked with the Singapore International Film Festival (SGIFF) on a project basis aiding the day to day activities of the inaugural Youth Jury.Duties include settling the weekly logistics and room bookings, liaising with speakers including film industry professionals and academics for the sessions and the copyediting of the student jurors work for publication purposes for the Youth Meets Film section of the SGIFF blog. I played a key role in creating the social media profile for the Youth Jurors. Show less

Worked closely with the Corporate Communications and Events team at WKWSCI on project basis in the organization process of both the Chinese Film Market and Asian Cinema Conference & Asian Cinema Colloquium Sessions. I liaised directly with academic and non-academic speakers and handled the compilation and copyediting of essays and abstracts for programme booklets.

I am currently on project basis with The Filmic Eye, a film education start-up. In the past year, I was involved in the distribution of the Taiwanese documentary Beyond Beauty: Taiwan from Above in August 2014. The documentary was well-received and ran for 4 weeks at Cathay Cinemas in Singapore.

I was the sub-editor and project manager for UTTER 2015. I managed expectations of clients as well as external vendors, handled the writing of articles for the programme booklet as well as the… Show more

I am currently on project basis with The Filmic Eye, a film education start-up. In the past year, I was involved in the distribution of the Taiwanese documentary Beyond Beauty: Taiwan from Above in August 2014. The documentary was well-received and ran for 4 weeks at Cathay Cinemas in Singapore.

I was the sub-editor and project manager for UTTER 2015. I managed expectations of clients as well as external vendors, handled the writing of articles for the programme booklet as well as the marketing efforts to build up buzz for the event in August 2015. The 3 day screening (28-30 August) was a success with a full house on all 3 days. Show less

I worked closely with a committee of 20 team members to organize an annual three-day Film Festival held at the National Museum of Singapore. During this process, I was deeply involved in Design, Editorial, Publicity and Programming teams to come up with the editorial concept, website and collateral design as well as theme of the Festival. The Festival saw a record-breaking amount of media coverage as well as attendance. This is also the first time the Festival expanded the feature film… Show more

I worked closely with a committee of 20 team members to organize an annual three-day Film Festival held at the National Museum of Singapore. During this process, I was deeply involved in Design, Editorial, Publicity and Programming teams to come up with the editorial concept, website and collateral design as well as theme of the Festival. The Festival saw a record-breaking amount of media coverage as well as attendance. This is also the first time the Festival expanded the feature film programme to include ancillary activities such as post-screening dialogue sessions, a showcase of homegrown independent film collective, Akanga Film Asia, and a masterclass by filmmaker Fran Borgia.

During the Festival, I also worked with a team along with Transient Workers Count Too (TWC2) to bring a charity outreach film screening of Mostofa Sarwar Farooki's TELEVISION (2013). The film also had its Singapore Premiere at our Festival.

Films curated:
TELEVISION (Farooki, 2012) - Singapore Premiere, HD Cam
MEAN STREETS (Scorsese, 1973) - 35mm
THE BOYS FROM FENGKUEI (Hou, 1983) - 35mm
BLACK SILK (Pestonji, 1961) - 35mm
SHALLOW GRAVE (Boyle, 1994) - 35mm

Venue: Gallery Theatre, National Museum of Singapore
Dates: 3 - 6 October 2013 Show less

Assisted the team in daily media monitoring activities. Handled the management of CSR events as well as financial conferences. Aided in the creation of strategic communication plans for internal communications. Aided in the planning of the annual Family Day for 5000 staff and their families
Spearheaded the ‘Banking for the Disabled’ Initiative. Aided the creation of the ‘Agent Penny’ Video Game, a Financial Literacy initiative by Citi

Assisted the PAC team in school-wide campaigns to promote an active lifestyle. Identified key potential online stakeholders for future campaigns, such as influential bloggers. Hosted school-programmes under the ‘Step with it Singapore’ health initiative. Handled Aquarius Media Drops for new product launch, identified and delivered relevant talking points for the product.