Dodge Jailbreak Model Orders Start Now
Last week we finally talked about the current Dodge “Jailbreak” campaign. What is the Dodge “Jailbreak” campaign, you ask? Why, it’s the one-and-only chance to fully customize your very own 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody. Sure, the starting MSRP for these vehicles may be a little pricey, starting at $83,145 (plus destination fee) and $81,080 (plus destination fee), respectively, but the Jailbreak package only adds on another $995. Hey, this is the only time an automaker may ever let consumers call all the shots – do you know how often someone can customize their vehicle straight from the factory? The frequency is near-zero, so of course Dodge is only going to offer this on its highest-performing vehicles for true Dodge lovers. Why are we talking about it again? Because the orders have just started.
That’s right, if building your dream Dodge Challenger or Dodge Charger always seemed like just a daydream, it’s now a reality. At Dodge.com, consumers can visualize and build their very own Dodge Challenger or Charger SRT Hellcat Redeye Widebody with just about any Dodge feature they can think of, past or present. Consumers can skim through more than 20 categories, including seven options for the seats, stripes and wheels; six brake caliper color options; five exterior badging finishes; four choices for the steering wheel, seat belt colors and floor mats; and much more. How much more? Here’s a direct quote about the level of customization from Tim Kuniskis, Dodge Brand Chief Executive Officer.
“Roughly half of all Dodge customers modify their vehicles…For those looking for increased performance, we will launch Direct Connection next month. But for those looking for a unique appearance, we are going to let customers run free through the styling archives. We’re taking most of the parts and pieces we’ve used over the years, adding a few new ones and letting customers build their own ‘One of One.’ So, if you’re dreaming about owning a Stinger Yellow Challenger with Brass Monkey wheels, Hammerhead Grey seats, blue Brembos and red badges, I’m not sure we should, but we’ll build it for you.”
Regardless of the model, each comes with its own collection of unique features. The Dodge Challenger Jailbreak model comes with Hammerhead Grey Laguna leather seats, Hammerhead Grey floor mat accents, Hammerhead Grey, sepia and Demonic Red seat belts, Leather steering wheel and Alcantara steering wheel options, with white SRT logo, Copper Weaver carbon fiber bezel finish, Decklid stripe and Widebody side stripe, Brass Monkey, Satin Chrome and red exterior badging finish, Chrome fuel door finish, Blue and yellow brake calipers, 20-by-11-inch Warp Speed Satin Carbon, and lightweight Low Gloss Granite wheels. On the Dodge Charger Jailbreak model, consumers will find Hammerhead Grey Laguna leather seats, Hammerhead Grey floor mat accents, Hammerhead Grey, Sepia and Demonic Red seat belts, Leather steering wheel and Alcantara steering wheel options, with white SRT logo, Hood, roof and decklid vinyl stripes, Brass Monkey, Satin Chrome and red exterior badging finish, Black Nickel exhaust tip finish, Blue and yellow brake calipers, 20-by-11-inch Warp Speed Satin Carbon, and lightweight Low Gloss Granite wheels.
And for those who just can’t decide, Dodge has also released two of its own creations – the Old School and Brass Funky models. The Old School Challenger Jailbreak model is an F8 Green exterior; 20-by-11-inch Warp Speed Satin Carbon wheels; a Satin Chrome Hellcat grille, fender and decklid badging in the front; Gunmetal Grey brake calipers; a Chrome fuel door; Dark Engine Turned aluminum bezels; and inside, Hammerhead Grey floor mat accents and seat belts, a leather steering wheel with a white SRT logo, and a twill headliner. The Brass Funky Charger Jailbreak model combines the Hellraisin exterior with a sepia tone, and adds 20-by-11-inch Brass Monkey wheels, a Brass Monkey Hellcat grille, fender and decklid badging; orange brake calipers; carbon dual stripes, and black exhaust tips, sepia Laguna leather seats, sepia floor mat accents, carbon fiber bezels, a suede headliner, and an Alcantara steering wheel with a white SRT logo.
Whoo, that’s something else. Like we said, you can start ordering your Jailbreak model at Aventura Chrysler Jeep Dodge Ram right now for the delivery and come get behind the wheel of your one-of-a-kind Dodge muscle car.
