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2003 Volvo V40 Wagon

This article is more than 10 years old.

Overview

Volvo has never been a mainstream brand. And despite being a pioneer in automotive safety, the company was bleeding red ink in the 1990s and looked to merge with French carmaker Renault, and even partnered with Mitsubishi on some cars. The Renault deal never came off, however, and instead Ford bought Volvo in 1998.

The marriage hasn't been an easy one. Ford Motor put Volvo in its Premier Automotive Group (PAG), which also contains Aston Martin, Jaguar and Land Rover--and PAG used to include Lincoln until Ford realized that this divided Lincoln from its more mainstream American association with Mercury.

PAG, however, isn't a natural fit for Volvo either, and you don't have to be a car executive to see this. Just ask: What do Jaguar and Volvo have in common?

HIGHS:

Great handling, and very quick too. More room than you'd expect.

LOWS:

Cloth seats are unattractive; transmission is ill-mated to the engine. Torque steer.

READ MORE TEST DRIVES

]]> Still, Ford wants Volvo, and all its PAG brands, to become more efficient by sharing platforms and engines with one another. But not one of the brands has been very successful doing this yet. And although Volvo actually made money last year (in contrast to Jaguar, which lost about $500 million), it still lost a lot of American sales, down 11% versus 2001.

And 2002 sales of the $25,000 to $30,000 V40 wagon and S40 sedan--the least expensive cars in Volvo's lineup and the price point where brands such as BMW, Audi and Acura make the bulk of their sales--were down nearly 30% last year.

For 2003 Volvo is slightly ahead of last year's pace, but only thanks to the company's excellent new XC90 SUV; without this vehicle, Volvo's car sales are still headed downhill.

Why?

Probably because, relative to brands like BMW, Audi, Lexus, Acura and even Infiniti, Volvo has an older lineup and doesn't fit squarely into either the luxury or sporty camp. BMW has performance, as does Audi. Lexus and Acura have peerless quality, and Infiniti has exciting new models and great value. Meanwhile, Volvos are what? Oh, yes, they're safe. Very safe.

But if you're not a parent, does that sell a car to you? That's a big problem for Volvo, especially since small wagons like the $24,900 V40 have lots of other attributes to recommend them, like way more interior room than you might expect, especially versus what you'll find from a small SUV like the similarly priced Honda CR-V or Toyota RAV4. Also, the V40 offers superior handling compared with small SUVs, and better gas mileage.

Still, there are Subaru wagons that cost less than the V40, and the Volkswagen Passat wagon offers similar handling. So how does the V40 stack up versus other import wagons, which are offered even by BMW now? Time to find out.

From The Driver's Seat | Should You Buy This Car? | Specs

From The Driver's Seat

Volvos as a rule were never luxurious cars to sit in.

The IKEA image fits--comfortable, spacious, spare. That image is changing with the new XC90 and the Cross Country version of the V70 wagon, but the V40 is more like the old-school Volvos. Yes, our tester had heated front seats and aluminum trim on the dash and doors, and metal door pulls (this metallic trim, by the way, is called the Cyborg package), but the fabric seats with leather bolsters were decidedly un-glam.

Supportive, and comfortable, yes, with lumbar adjustments, but we're not talking Audi- or BMW-level luxury. You can get leather seats in the V40, and given that the fabric ones--beige with a gold crosshatch pattern--reminded us of a 1970s pantsuit, we'd recommend springing for the more upscale attire ($2,495 buys leather perches and lots of other extras such as an audio system upgrade).

One thing worth praising is the seating position itself. Volvo really focuses on the driving posture, allowing you to sit upright, arms slightly bent, but still far enough from the dash and the pedals to be safe and comfortable for long hours.

Yes, other cars with steering wheels that tilt and telescope make this possible as well, but Volvos seem to fit more drivers more comfortably, which is probably an outgrowth of the company's obsession with safety. Smaller women, especially, usually have to sit too close to the airbag. If you can design a car from the start with the pedals closer but a wheel that telescopes far enough, even a smaller driver can sit at a safe distance from the wheel.

Volvo should also be praised for not skimping on safety. Although the V40 is its cheapest wagon, it still gets standard dual front-passenger airbags, side bags, full-length ceiling airbags (in case of rollover or an SUV riding up on the side of the V40), anti-whiplash seats (that move with the impact so there's less rebound) and pretensioning safety belts that prevent the driver or front passenger from moving forward on initial impact.

Often, Volvo says, such standard safety provisions woo customers the way other brands capture buyers with higher-grade leathers and plastics.

That might be true; BMW still doesn't sell that many of its ($31,095) 3 series wagons, even when compared with Volvo V40 sales. But VW Passat wagon sales are stronger, and we think that's because the VW is comparably sized but can be had for about $23,000 with decent interior amenities. And both the Volvo and Volkswagen look several degrees swankier inside than the affordable but bare bones $19,495 Subaru Legacy wagon. Also, these European cars offer a bit livelier handling as well.

For its part, the 1.9-liter turbocharged V40 is surprisingly quick. Its torque, at 177 foot-pounds, arrives at only 1,800 rpm, so there's very little turbo lag, and acceleration is smart and engaging. Grip is also impressive; our tester came equipped with four snow ties, which usually makes for degraded adhesion on dry roads, but the V40 still handled a lot more tightly than you might imagine. This isn't a Porsche, but there's no chassis roll even during aggressive driving.

An intelligent addition to check off when ordering the V40 is the $850 Value Package that includes heated front seats and headlamp washers--and stability control. The latter uses the antilock brakes to selectively slow the rotation of any single wheel in case of skid, which in turn will pull the car out of a slide more quickly. This feature is also available on the Passat, and it's something we would purchase on any car because it just makes for safer driving.

Three niggles about the V40.

First, the 1.9-liter engine isn't well mated to its transmission. The latter doesn't downshift quickly enough, so when climbing a winding hill you're constantly stabbing the gas to engage a downshift, then backing off when the turbo kicks in and gives you more acceleration than you wanted. A quicker-downshifting transmission or one with better grade algorithms (many transmissions today sense the steepness of a hill and won't upshift to a higher gear until the car's cleared the hill) would be smarter for this small motor.

Also, the steering is a bit darty. The weighting is fine during highway jaunts and around town, but during acceleration it grows imprecise, with all that sudden torque spinning through the tires fighting any feel and producing an uneasy vagueness.

Lastly, dual front cupholders aren't large enough for a big Poland Spring bottle, somewhat of an oversight on Volvo's part if it wants to catch buyers who might otherwise go for a small SUV, where we all know cupholders are big and plentiful.

Overview | Should You Buy This Car? | Specs

Should You Buy This Car?

The biggest competitor for the V40 may not be the VW Passat at all but the larger Volvo V70 wagon.

For $27,870 you can get a V70, while the version of the V40 we tested ran nearly $29,000 with options. So if you were frugal with V70 options you might get out the door for around $30,000 and come away with a much larger car, especially for rear-seat passengers (who don't get much knee room in the V40) but also for driver and front-passenger hip and shoulder room. And you can even get the stock V70 with a manual transmission that delivers the same frugal (22 city/30 highway) gas mileage as the autobox in the V40.

The V40 isn't a bad buy, mind you, especially if you're willing to toe the line on options and keep it simple. Then we'd suggest also looking at the Passat and really shopping hard for the best deal. That might actually be on a Subaru Legacy wagon instead, but we don't find that car as enjoyable to drive.

Also, if you can wait a while you might want to; the next-generation small Volvo wagon (probably called the V50) is coming about a year from now, and we expect much better styling, refinement and (perish the thought!) still more exciting driving characteristics.

Overview | From The Driver's Seat | Specs

Specs

Manufacturer Contact: the Volvo Web site (www.new.volvocars.com).

MSRP: $24,900

Color Options: Atlantic blue, black sapphire, dark blue, maya gold, red, silver green, silver metallic, white

Suspension Type: front: Macpherson strut with asymmetrically mounted coil springs, hydraulic shocks, 19 mm stabilizer bar; rear: multi-link independent suspension with coil springs, hydraulic shocks, 13 mm stabilizer bar

Acceleration: 0-60 mph in eight seconds (estimated)

Engine Type: inline four-cylinder DOHC turbocharged; displacement: 1.9 liter

Horsepower: 170 @5,500 rpm

Torque: 177 foot-pounds @1,800-5,000 rpm

EPA mileage: 22 city, 30 highway

Overview | From The Driver's Seat | Should You Buy This Car?