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Category: Automobilia
Model: Reliant

Images are from the brochure collection of the author.

It's impossible to understate the importance of the compact, front wheel-drive K cars to the Chrysler Corporation in the early 1980s, as the automaker's future was literally riding on those cars. Replacing the Volare and Aspen, the Plymouth Reliant and Dodge Aries sold strongly right out of the gate, moving 100,137 and 114,631 copies, respectively, in their first (1981) model year. Refinement was the name of the game for 1982, when these crisply-styled two- or four-door sedans and four-door station wagons received numerous mechanical upgrades.  Those refinements paid off in still better sales figures, with Dodge moving 104,663 and Plymouth, an even stronger 139,223 Reliants.

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This K platform would spawn numerous additional variations, including the Dodge 400, Dodge 600/Plymouth Caravelle, Chrysler Laser/Dodge Daytona, and of course, the game-changing minivans.

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Considering that an awful lot of them were built through 1989, when they were effectively replaced by the Plymouth Acclaim and Dodge Spirit, have you ever experienced a Reliant or Aries?

I have a personal interest in the 1982 Reliant, as my parents traded in their much-loved but unreliable 1975 Audi 100LS on a new, Light Seaspray Green Reliant Custom station wagon -four-speed, vinyl bench seats, AM radio, pretty fancy!- at Young's Motors, my father being swayed by Lee Iacocca's televised promise of a $500 rebate. I picked up this brochure at Hershey one year, and it wasn't until I got it home and really looked at it that I realized it was actually a Canadian-spec piece! I'm still on the lookout for an American version, but in the meantime, behold the wonder that was Plymouth's contemporary cash cow.

Click on the brochure images below to enlarge.

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