Italian craftsmanship met Swedish performance in the Bertone-built 1989 Volvo 780 Turbo Coupe
11/18/2020
The pairing of a world-renowned Turinese coachbuilder with a fairly conservative Gothenburg automaker was not one that many deemed a natural fit, but those companies' relationship—spanning three decades—proved very fruitful. From Bertone's initial construction of the stretched-wheelbase 1976 264TE ("Top Executive") limousine to its building the controversial low-roof 262C of 1978-1981, the Italians and Swedes enjoyed an amiable relationship. The ultimate collaboration of Bertone and Volvo resulted in the exclusive Eighties flagship model, the 1987-1991 780 Coupe.
1989 proved a key year in 780 history, because this low-volume, hand-finished rear-wheel-drive luxury two-door was newly available with Volvo's then-most-powerful engine in the automaker's history, its turbocharged "red block" B230FT inline-four. The model had gained a wider rear track and independent multilink rear suspension with Nivomat self-leveling shocks (replacing a live rear axle) the previous year, which improved ride and handling, and the 780 Turbo's downsized, uprated engine gave it a serious turn of speed that the standard model's 145-hp Peugeot-Renault-Volvo V-6 couldn't provide. This enhanced version of the B230—fitted with Volvo's new "Turbo +" extra-boost software—made an additional 15 horsepower over the intercooler-equipped 2.3-liter in the 740 Turbo and 760 Turbo, with total output being 175 hp and 187 lb-ft of torque. Sadly, unlike the 740 Turbo, the 780 Turbo could not be purchased in our market with a manual transmission- all examples were fitted with overdrive-equipped four-speed automatics.
Granted, the automatic suited the cosseting theme of this car's plush, leather-lined, birch burl wood-accented four-place interior. Virtually everything was standard, including heated, power-adjustable front seats with memory, electronic climate control, a cassette stereo system with graphic equalizer, and a power sliding moonroof. A driver's airbag and four-wheel discs with ABS were also part of the package.
Since the major change in this car lived under the hood, it took a real Volvophile to spot the cues that set the 780 Turbo apart from the V-6-powered 780 Coupe: 1-inch-wider "Multi 'X'" 15 x 7-inch alloy wheels, and a small boost gauge in the upper right corner of the instrument cluster.
Volvo 780 historian and registrar Davies Owens discovered that 5,669 of the 8,518 780 Coupes built through 1991 came to the U.S., leaving a fraction distributed between Canada, the U.K., Europe, Japan, and the Middle East.
Our Find of the Day 1989 780 Turbo Coupe is a rare example built for Canada—one of 277 non-U.S.-spec models leaving the Bertone plant that year, and of 364 ever sold in that country—now available through Hemmings Motor News classifieds, and it looks to be a beautifully preserved example.
This one-owner car, painted in 780 Turbo's signature Red Pearl Metallic hue, has traveled 199,800 kilometers, or 124,000 miles. It appears to be in stock condition, save for the addition of a modern aftermarket CD stereo.
From the seller's description:
This vehicle is original, rust free, fully functional and still driven. Generally the vehicle is in good, original condition inside & out - please contact for full suite of pictures. To be brought to excellent condition will require some minor repairs & touch-ups - please contact for full list. The service history and more vehicle details are also available upon request. The car has all of its original books and documents, including the signed dealer pre-delivery inspection form.
1989 Volvo 780
Toyota is pulling out all the stops to compete with the likes of affordable sports cars like the Mazda Miata. The automaker reportedly plans to put the S-FR concept car, originally debuted in 2015, into production. With potential release dates slated for early-2026 or early-2027, perhaps Miata may not always be the answer.
A new report out of Japan confirmed that the Toyota S-FR concept, first seen at the 2015 Tokyo Motor Show, will hit the market to challenge the entry-level sports car segment. Forbes backs up this claim via its print edition of Best Car. According to the report, the Toyota S-FR will be produced in partnership with Daihatsu, a wholly owned subsidiary of Toyota, and Suzuki, of which the Toyota Motor Corporation owns 4.94 percent.
From the sounds of it, the S-FR will share a platform with the Daihatsu Vision Copen that was revealed at the 2023 Tokyo Mobility Show. It will supposedly feature the same two-plus-two seating as displayed in the concept, but will be even smaller and lighter than the Toyota 86 model.
The Toyota S-FR will reportedly get its power from a turbocharged three-cylinder engine that will send around 150 horsepower to the rear wheels. If these figures sound familiar, you may have also heard the rumors about Toyota reviving the Starlet with a GR performance version that has similar specs; a 1.3-liter engine producing 150 horsepower.
Like most concept cars, the S-FR’s design will see some changes before production, in this case reports point specifically to a smaller grille and altered headlights. Whether or not the production model will incorporate the concept’s aero elements is unknown.
Toyota’s target MSRP of $22,700 for the S-FR could potentially beat out the Mazda Miata by around $6,000. Whether or not the S-FR will be sold in the States to potentially compete with Toyota’s existing GR86 model’s sales is also, sadly, unknown, but we have our fingers crossed.
JDM fans rejoice: A recent report out of Japan states that Toyota could be adding to its GR lineup with a front-wheel drive Toyota Starlet hatchback. The reborn Toyota Starlet will reportedly join the ranks of the existing GR Supra, GR 86, GR Yaris, and GR Corolla models.
Built in partnership with Gazoo Racing, Toyota’s motorsport division, the new Starlet will reportedly be built as a rally-focused machine, which makes sense when you consider Toyota’s history in the Rally 4 class. The terrain-dominating Starlet hatchback would compete against Toyota’s rally rivals, such as the Ford Fiesta, Renault Clio, and Peugeot 208.
This information comes from the Japanese car information magazine Best Car. Of course, the production Starlet GR wouldn’t have the rally car’s wide fenders and aggressive aerodynamics, but both versions would likely be powered by a 1.6-liter or 1.3-liter turbocharged three-cylinder engine. It’s our hope that it would be offered with the choice of a six-speed manual transmission or an eight-speed automatic, which would send around 150 horsepower to the front wheels. The subcompact hatch will supposedly weigh in at a mere 2,160 pounds, 727 pounds lighter than a Yaris GR.
The new Toyota Starlet could reportedly fetch between 2.5 million yen and 2.8 million yen, around $16,000 and $18,000, respectively, but if it does go into production, don’t expect to see the model hit the U.S. market anytime soon.