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Model: Hurst

NOTHING EXCEEDS LIKE EXCESS. When the Olds 4-4-2 first arrived in 1964 it was hailed (by those who got to know it) as a balanced performer, combining horsepower with weight distribution, handling, and braking. The 4-4-2 continued to offer that balance as it evolved but, let's be honest, there was a big section of the market who weren't interested in balance—they were interested in acceleration. Oldsmobile knew it. Witness this ad copy: "You roll up to the light next to the cocky-looking guy in the supercar. He gives it a couple blips…then looks you over."

That's not the start of two gentlemen about to take a spirited drive down a twisty road. That's two teenagers, or 20-somethings, or older guys who still think like young guys, about to have it out, on the street, stoplight to stoplight. The recipe for dominating the competition there and at the drag strips was spelled one way only: power-to-weight ratio.

The conventional 4-4-2 offered between 325 and 360 horsepower from its tall-deck 400-cu.in. Oldsmobile V-8, depending on which transmission was selected and whether the W-30 "Force- Air" package was ordered. That was plenty to make a sporty, fun-driving car. But it wasn't enough to tackle, oh, say an L78 396 Chevelle or a 440-powered GTX. That's where the Hurst/ Olds comes in.

While Chrysler Corporation let you waltz into a dealer and order up a Charger, Coronet R/T, or GTX with a 440 or even a Hemi, General Motors was attempting to be a good corporate citizen and didn't permit its largest engines to be used in intermediate-size cars as a regular-production option. Different divisions found different ways around this. Chevrolet snaked some 427 Chevelles through using GM's Central Office Production Order (COPO), while others were created at the dealer level at places like Yenko, Nickey, and Berger.

Beneath the dual-snorkel hood lurks an all-iron, 455-cu. in. V-8. The sealed-to-the-hood air cleaner is another part not shared with the 4-4-2.

What Olds did was set up a fiction whereby Demmer Engineering, a privately owned Lansing, Michigan, company, "installed" a red-painted and chrome-valve-cover-bedecked, 380-hp (and 500 lb-ft!) L32 455, an optional engine from the fullsize 88 model (where it was rated at 390 horsepower), in a limited number of 4-4-2s, and then lavished them with special paint, badges, and a Hurst Dual Gate shifter to produce the Hurst/Olds. The reason this was a fiction is that, while Demmer did the cosmetic work, the actual 455s (and associated heavy-duty cooling system, front disc brakes, and TH400 transmission) were quietly installed right at the Oldsmobile factory before the cars were shipped to Demmer.

Original H/O 455 engines have a number of distinguishing features, including a one-year-only intake manifold, cast-iron, but reportedly otherwise identical to 1970's aluminum W-30 intake; and cylinder heads coded with a "D" or a "C." On paper, C-code heads were for A/C cars, but in practice any car could get either head. Most H/O's received D-code heads, though legend holds that C-code heads actually flow better.

The Hurst/Olds first appeared for the 1968 model year, when it was a bit of a sleeper, wearing silver paint from the Toronado line and little in the way of flashy graphics, air scoops, etc. For 1969, however, it was decided to throw conservatism out the window and embrace the excessive nature of a 455-powered A-body. While the initial prototypes went even further (see this month's coverage of the Muscle Car and Corvette Nationals for the recently restored prototype), the gold-and-white paint scheme would become a hallmark of Hurst/Olds editions through 1979.

Other distinguishing exterior features include a yawning scoop atop the hood (matched up with a special air-cleaner base not shared with W-30 4-4-2s—those ducted air from up front via hoses), molded from fiberglass and adorned with "H/O 455" callouts on both sides ("And you watch the creeping horror of realization hit him," went the ad, "'That's more than a 4-4-2…it's a '69 Hurst/Olds!'"), a trunk-mounted pedestal spoiler, body-color "racing mirrors," and 15-inch (a H/O exclusive size) Super Stock II wheels that had been bathed in chrome rather than painted gray as on most other Cutlasses. The wheels were originally accented in Argent Silver, but many were re-finished in Hurst Fire Frost Gold before or after sale. Black-painted 4-4-2 grilles, black pinstripes, H/O emblems on the front fenders and decklid, and G60-15 Goodyear Polyglas tires rounded out the car's public face.

Inside, driver and passengers sat in vinyl bucket seats shared with the 4-4-2, but were reminded that they occupied "more than a 4-4-2" not only by the shifter, but by a "Hurst/Olds" emblem on the glovebox and gold stripes on the headrests. For comfort, buyers could option air conditioning; for keeping an eye on the engine, most did option the U-21 "Rocket Rally- Pac" tach, clock, and instruments. The shifter and its mini-console, though, were the stars of the show.

"Punching that big Hurst Dual Gate Shifter up through the gears," was said by Oldsmobile's ad folks to be "half the fun of owning a '69 Hurst/ Olds." With the manual selection of gears in the mandatory M41 "Heavy- Duty Turbo Hydra-Matic 400," most buyers didn't miss the four-speed that wasn't available in the H/O.

The Turbo 400 spun the same heavy-duty driveshaft as came in regular 4-4-2s, which was in turn connected to an Olds-specific 12-bolt (10 bolts in the ring gear) axle packed with a standard Anti-Spin (limited-slip) differential and one of three gearsets: 3.42:1 was standard gearing for non-A/C cars, 3.23:1 was standard for A/C cars, and 3.91:1 was optional for non-A/C cars.

Other chassis elements remained unchanged from the 4-4-2, including the four-link, coil-spring rear suspension. All 4-4-2s received front and rear anti-sway bars and boxed lower rear control arms. All four corners also received heavy-duty springs and shocks right on the production line, with no changes made by Demmer.

Are you persuaded by all the extras that were packed into the Hurst Olds? If so, happy hunting. You'll be looking for one of between 906 and 913 cars, including one prototype (shown elsewhere in this issue) and three convertibles (one of which was destroyed while new and replaced). No matter how many were built, it's as the ad guys said: "Awesome is the word for it."

ENGINE

All Hurst/Oldses received the same 380-hp, 455-cu.in. engine that had been installed in air-conditioned H/ Os in 1968 and optionally available in the Oldsmobile 88 with slightly different accoutrements. Because they did not share a fresh-air routing with the W-30 equipped 4-4-2, the H/O 455 used a unique air-cleaner base, very similar in design to those used on the Ford Cobra Jet, to seal the Rochester Quadrajet to the hood scoops. The original engine should have a nine-digit code, the last six of which are shared with the VIN.

TRANSMISSION

A heavy-duty TH-400, topped with a Hurst Dual Gate shifter, was the only way H/Os came equipped in 1969. An original transmission will have a code of "OH," a date code of "69" for the model year, and a sequential serial number for the trans stamped on a tag on the right-hand side of the case. The left-hand side will be stamped with the same partial VIN as on the engine block. A heavy-duty driveshaft, shared with the 4-4-2, mates this to an Oldsmobile-specific 12-bolt (10-bolt ring gear) rear axle geared according to the chart found on page 76.

Mirrors, headrest stripes, and the Hurst Dual/Gate shifter with its wood-grain mini-console are all H/O-only details. Many were also ordered with Rocket Rally-Pac instrumentation.

INTERIOR

A black vinyl bucket-seat interior from a 4-4-2 received refinements like gold stripes on the headrests, a "Hurst/ Olds" emblem on the glovebox door, and, of course, the Dual Gate shifter with small Hurst console. Most also had the U-21 "Rocket Rally-Pac" combination tachometer, clock, and gauges. First owners had the option to send in a "registration" card and would receive an engraved plaque for the interior in return; 603 did, and some cars have that plaque in place.

CHASSIS

The already-excellent chassis of the 4-4-2 with its heavy-duty shocks and coil springs, four-link rear setup, anti-sway bars front and rear, boxed lower control arms, and front disc brakes was used unaltered under the H/O. The H/O's only wheel used an Argent Gray, 14-inch Super Stock II center in a stepped, chrome 15 x 7 rim. Many dealers and owners changed the Argent Gray to Fire Frost Gold to match the stripes. Goodyear Polyglas tires in G60-15 were original equipment and are conveniently offered as reproductions today.

BODY

The most-obvious Hurst/Olds visual is the Cameo White paint with Fire Frost Gold stripes (convertibles have the gold stripe painted directly on the white top material) and black pinstriping. Next most obvious is the H/O exclusive Outside Air Intake with its prominent "H/O 455" callouts on either side. Other hallmarks include three badges, a spoiler, and blacked-out 4-4-2 grilles. The "English Racingstyle" mirrors are the same as found on the 1969 AMC Hurst SC/Rambler, as are the air-cleaner flapper door and vacuum motor.

PRODUCTION

It is widely accepted that 906 H/O hardtops (out of a planned 700) were built for the general public. Other production includes three convertibles: two built for promotional purposes during the original production run, one of which was destroyed in 1970. A replacement for that car was subsequently built. Another unknown number, perhaps up to six, prototype and pre-production cars were also built— the latter for use by Hurst executives. The final count may be as high as 913 H/Os built out of more than 26,000 4-4-2s produced.

REAR AXLE CODES

CODEGEARING TYPERATIO
SJStandard non-air conditioning gearing3.42:1 Anti-Spin
SHStandard air-conditioning gearing3.23:1 Anti-Spin
SLOptional non-air conditioning gearing3.91:1 Anti-Spin
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