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Anyone looking at Rambler's staid history could reasonably ask where such a fully-formed, utterly-conventional muscle car came from. Truth is, it was a gradual process.

The Rebel name was attached to a hot Rambler as early as 1957 (the four-door Rebel was America's quickest sedan that year, behind only a fuel-injected Corvette), so there was some history of speed behind the moniker. The Rebel name disappeared from 1961 to '65, but was given to the full range of AMC intermediates when the name returned for the 1967 model year.

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That year, 1967, the Rebel's top engine was a 280-hp four-barrel 343-cube V-8. For 1968, the two-barrel, 235-hp 390-cube V-8 became an option. And it was 1968 when Kenosha's engineers got with the performance program that had been raging in Detroit and across America for the previous half a decade or more: The two-seat AMX and four-seat Javelin had debuted to great acclaim (and not a few sales), and the Hurst-fettled SC/Rambler, which shared some chassis components (plus the 315-hp 390 V-8) with the Javelin and AMX, was on its way. Availability of the AMX 390, as it was known, started in May of 1968.

Despite styling studies that showed a wingless, flat-hooded, all-black Rebel coupe from the summer of '68--an AMC counter-statement meant to rail against the candy-colored psychedelia of the era--the result, launched in October, 1969, was seen in a red, white and blue color scheme that made the idea of American Motors a very literal one, indeed.

Initially, the two-door hardtop Rebel Machine was available only in red, white and blue--a white body with red stripes that went up the front fender and down the length of the body, and a blue hood section that incorporated the combination functional hood scoop/tachometer. (Solid body-color Machines, minus the side tape stripes and with black hood stripes instead of blue, were available after January 1, 1970--and could furthermore be decked out with an optional vinyl top that the RWB Machines could not get.) The paint scheme didn't match the SC/Rambler or the RWB AMC Trans-Am and NHRA race-day specials, but it was still all-American enough that you didn't need to guess who was behind its creation. A Hurst shifter attached to the Borg-Warner T10 four-speed manual was part of the package as well; automatic-equipped, pistol-grip-shifted Machines made due with Borg-Warner Shift Command.

But the big news in the Machine was the engine: For 1970, the Machine's 390-cu.in. V-8 made 340 hp and a whopping 430 lb-ft of torque. It topped that year's AMX power output by 15 horsepower. It shared a camshaft, 10:1 compression, and forged connecting rods and crank with the AMX's 390, and added a high-flow dual-plane intake, dog-leg port heads, and larger 2¼-inch-outlet exhaust manifolds. A letter Y in the VIN identified the 340-hp engine.

Suspension was fortified from the parts bin: Rear coil springs from a Rebel station wagon, plus front and rear anti-roll bars (the rear thicker than the front) made for a tauter ride and flatter cornering. Power front disc brakes, a standard 3.54:1 rear-axle ratio (3.91:1 optional), stamped-steel 15 x 7 Kelsey-Hayes wheels, and a heavy-duty cooling package were also part of The Machine. MSRP was $3,475, when a base GTO was priced at $3,267.

There is some discrepancy over the number of Machines built for the year: The National American Motor Drivers and Racers Association (NAMDRA) claims that 1,936 were built, with 1,340 of these (and all of the first 300) in the RWB paint scheme. Sources at the 1970 Rebel Machine Registry claim that 2,326 Machines were made. Whichever number you choose to believe, there still weren't many to go around.

The Machine was a one-year-only deal. For 1971, AMC turned its attention to the compact Hornet-based SC/360, and the Machine was no more. The facelifted Rebel for 1971 was renamed Matador, and though a 330-hp 401/four-speed Matador was available in 1971, fewer than 50 people sought to equip one this way.

SPECIFICATIONS

Engine: OHV V-8, iron block; 389.6-cu.in.

Horsepower: 340 @ 5,100 RPM

Bore x stroke: 4.165 x 3.574 inches

Torque: 430-lb.ft. @ 3,600 RPM

Transmission: Borg-Warner T-10 four-speed manual with 10.5-inch clutch and Hurst shifter

Wheelbase: 114.0 inches

Length: 199.0 inches

Width: 77.2

Weight: 3,650 pounds

Price new: $3,475

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