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Category: Classics

Pierce-Arrow built cars of uncompromising quality from 1901 through 1938, the name as revered as Packard, Auburn or Cadillac. But manufacturing cars of uncompromising quality requires significant capital, something Pierce-Arrow found itself short of in 1928. Having averaged a production of a little over 5,000 cars the previous few years, Pierce-Arrow remained a known quantity to its well-heeled buyers, but with a factory capable of producing 15,000 automobiles per year, it could not quite break even.

Customers knew the quality of Pierce-Arrow, a car that had been the choice of presidents. But their large, powerful T-head six-cylinder engines were expensive to produce and lacked the cachet of straight-eight and V-8 engines from competitors, no matter their merits of smoothness and power delivery. By 1928, Pierce-Arrow had a stunning L-head straight-eight in the works, but not enough money to bring it to market.

Enter Studebaker. In a marriage of convenience in the form of a merger that saw the Studebaker Corporation take control of more than 90 percent of Pierce-Arrow shares, Studebaker provided Buffalo's finest maker of motorcars with some $2 million in much needed cash in 1928.

Along with its lower-priced Erskine line and the main Studebaker-badged cars, Studebaker having Pierce-Arrow in its portfolio gave it a leg up to begin taking on bigger players like General Motors. In fact, the merger made the combined Studebaker operation the fourth largest automotive conglomerate after GM, Ford and Chrysler. More important for Pierce-Arrow, it finally had the working capital it needed and put it to good use, completing the engineering and tooling to produce two new straight-eight-powered model ranges for 1929: the Model 133 and Series 143, so-named for the length in inches of their wheelbases.

Under the hood of each car was the all-new 366-cubic-inch straight-eight engine.Studebaker had introduced its own straight-eight just a year before in 1928, with the same 3.5-inch bore, and the Pierce-Arrow engine is often--erroneously so--imagined to be simply a stroked version of that engine. One major difference between the two is that Pierce-Arrow's powerplant employed nine main bearings instead of Studebaker's five. Adding confusion to the cause, Studebaker cast the iron Pierce-Arrow blocks in its Indiana foundry; however, it used a higher-quality alloy than what its own blocks were made of. Pierce-Arrow had been given wide latitude for how it ran its operations, despite Studebaker handling the block casting and some body stamping for Pierce out of South Bend. Pierce-Arrow engineers stationed at the Studebaker factory oversaw the engine block and body panel production to ensure that it met the company's elevated standards before the components were shipped to Buffalo for completion.

At 125 horsepower, the Pierce-Arrow straight-eight engine produced as much power as any other car on the market, save those named Duesenberg. Although it had just a 5.07:1 compression ratio, the Pierce engine made a healthy 250-lb.ft. of torque, giving both model ranges sufficient oomph for high-speed running.

Pierce-Arrow engineers also incorporated other innovations in their new engine, such as fitting a Lanchester vibration damper on the front of the crankshaft to make the big eight-cylinder operate even more smoothly. They also included a replaceable oil filter and mechanical fuel pump (in lieu of a vacuum tank), both features among the first in the industry. A Stromberg two-barrel carburetor fed a split manifold, where one barrel managed the inner four cylinders and the other the outer four.

The Pierce-Arrow straight-eight engine, as used in both the Model 133 and longer-wheelbase Model 143, proved an elixir, nay, a major triumph, for what ailed the storied Buffalo manufacturer, temporarily, at least. But it was not the only significant change for the models in 1929 that used it. Pierce-Arrow engineers also incorporated a hypoid axle for the final drive, the sort of thing that would come to Cadillac many years later. They also used shatterproof glass from the Pittsburgh Plate Glass company--another example of Pierce-Arrow engineering being ahead of the curve.

The cars were restyled, refreshingly more modern than previous efforts, yet still in line with the conservative looks Pierce-Arrow customers would have expected. Longer and lower than foregoing Pierce-Arrow offerings, the Model 133 and 143 were both a hit and available in many different configurations. The majority of cars included the frog-eye-like headlamps that protruded from the fenders, a design first introduced by Pierce-Arrow designer Herbert Dawley. (New York state law, curiously, prohibited such lamps, so all New York-delivered cars featured freestanding headlamps.) Dawley also gets credit for the helmeted archer hood ornament that first appeared in 1928 and that also adorned the 1929 models.

With the restyled body, the all-new engine and the extended reach of the Studebaker sales network, Pierce-Arrow sales achieved an all-time high in 1929, finding nearly 9,000 new customers.

Nick Sabatino, a retired electrician from Hollidaysburg, Pennsylvania, bought the five-passenger 1929 Pierce-Arrow 133 Sports Touring model featured on these pages about eight years ago. A car he had known about, this Model 133 was rolling into its space at the car corral at Hershey when Nick stopped the owner, took a test drive and made a deal.

Nick's Pierce-Arrow, despite its sheer presence and well kept appearance, is not a show car--he drives it regularly. He averages around 1,000 miles per year and has done some local touring events with the VMCCA. For certain, he appreciates the significance of the car. "I have a lot of history on the car," says Nick. "It appears to have about 120,000 miles on it. Most of the mileage seems to have come from the mid-1950s right on." Nick has had good luck driving his Pierce-Arrow, with only routine maintenance and a few small issues to deal with over the years, including replacing the head gasket and installing a new starter.

The car presents itself as being highly original, despite some obvious paint and interior work. "From what I can tell," says Nick, "the car has never been apart, although it had a repaint many years ago. I believe--it is very possible--that the black fenders are original paint. The upholstery has been replaced as was the roof before I bought it. I have just done a few maintenance things on it, but not much." The Pierce-Arrow reputation for quality is holding up 86 years after this car first rolled out of Buffalo.

When Nick offers to let me drive the Pierce-Arrow, I practically jump to the driver's seat, but Nick decides to take the top down first. It is a touring car, after all. I offer to assist, but it's a simple, one-man show: Nick loosens the wing nuts at the top of the tall, straight windshield and simply lifts the fabric top back. The process is easier than that on many more modern cars.

Stepping into Nick's wonderfully kept Pierce-Arrow reminds me that the Classics from the era, despite their vast overall size, do not necessarily offer tremendous room for the driver. The body that tapers from the back to the cowl at the front almost squeezes in the two people in that first row. The large-diameter steering wheel, canted somewhat away from the driver, also takes up space. Drivers of, how shall we put this, some girth, would have a hard time squeezing into the driver's perch.

Fortunately, the footwell provides more commodious space than similar cars, such as eight-cylinder Marmons. It takes attention and effort to coordinate the three pedals in any vehicle of this size, particularly due to its lack of modern conveniences like power-assisted steering or brakes. In this case, those stoppers are 100 percent mechanical, with no hydraulic actuation to speak of.

The view from behind the wheel is, quite simply, sensational. The top hinge of the long hood leads you right to the mascot, the helmeted archer, your champion while you drive. The wide, frog-eye headlamps, too, offer a far more fulfilling feeling than any current Bluetooth-enhanced, voice-activated infotainment system can dream of.

Turning the key, the big eight-cylinder engine fires to life, but you almost wouldn't know it. The nine-main-bearing engine immediately idles with a low purr. I am instructed by Nick to be careful shifting the gearbox, but he assures me that double-clutching is not necessary. The shift lever is long, but appropriately sized for the tall interior. Indeed, as Nick explains, shifting smoothly can be achieved by taking your time and being deliberate with the lever and deftly coordinating the accelerator and clutch. Though I grind the gears a bit the first couple of times getting out of first gear, I quickly acclimate to the nuances of the drivetrain and avoid that dreaded crunching of gears for the duration of the drive. First and second gear are used up rather quickly, particularly with the low-revving nature of the L-head engine as well as the car's 4.23-geared final-drive ratio. But the wide torque band allows for plenty of latitude when cruising in the third and final gear of the Brown-Lipe-built transmission.

The big steering wheel comes in handy when leaving the parking lot and provides ample leverage for steering the tall, but skinny, tires. Fortunately, the effort decreases drastically as we speed up. And the substantial displacement of the straight-eight engine offers plenty of torque to readily keep up with traffic. Slowing down, too, is drama-free, the four-wheel mechanical brakes operating in a very linear fashion: Pushing harder means braking harder. Though we never get to the point where the brakes fade, we could imagine how many panic stops might be found in such a system. Nevertheless, the overall braking competency of the big Pierce-Arrow gives the driver plenty of confidence.

The quality of the Pierce-Arrow shows through in the driving, in a car that has never been fully restored. Despite the car's age and the rudimentary nature of the solid-axle suspension, the Pierce-Arrow exhibits a solidity and surefootedness that surely appealed to buyers in 1929.

For several years, Pierce-Arrow profits generated from the eight-cylinder models helped keep Studebaker in the black. In 1929, Pierce-Arrow sent $2 million in profits back to South Bend--a number better than even the high-volume Studebaker could manage on its own. As sales volume dipped in 1930, so did returns, with Pierce-Arrow's annual tally down to $1.3 million in profits.

But as the Great Depression's bite got deeper and harder, Studebaker President Albert Erskine's insistence on paying dividends, even when profits were way down--and ultimately non-existent--depleted cash reserves and proved his and the company's undoing. By 1933, Studebaker was bankrupt. A dejected Erskine, ousted from the company, committed suicide. In the subsequent reorganization, Studebaker divested from Pierce-Arrow, which was sold to a group of Buffalo businessmen for $1 million in 1933, ending the arrangement.

Pierce-Arrow never fully recovered, ultimately going out of business as a car maker in 1938, but the marque never relented on its superior engineering, either. Nick Sabatino's 1929 Model 133 Sports Touring continues to prove that the Pierce-Arrow legacy of uncompromising quality endures, some 86 years after it first rolled off the production line.

Owner's View

It runs well, has plenty of power. It will go as fast as you want it to. It still runs 55 to 60 MPH without breaking a sweat. I have been on the New York State Thruway in the rain. The car has no windows. The top was up, but I am not sure that helped at all.

They are just high-quality cars. The engines are indestructible. They're real fun to drive, and they're just a, well, solidly built car. They have plenty of power. If you drive a Model A Ford, you know there's a lot of difference.

Maybe the shifting leaves a bit to be desired--there are no synchronizers on it. You've got to work with it.

1929 Pierce-Arrow Model 133

Specifications

PRICE

Base price: $2,975.00

ENGINE

Type: L-head straight-eight with cast-iron block and cylinder head

Displacement: 366 cubic inches

Bore x Stroke: 3.50 x 4.75 inches

Compression Ratio: 5.07:1

Horsepower @ RPM: 125 @ 3,200

Torque @ RPM: 250-lb.ft. @ 1,200

Valvetrain: Solid valve lifters

Main Bearings :Nine

Fuel System: Single Stromberg UU2 dual-barrel updraft carburetor

Lubrication System: Full pressure; gear-type pump

Electrical System: 6-volt

Exhaust System: Cast-iron manifold, single exhaust

TRANSMISSION

Type: Brown-Lipe three-speed manual

Ratios: 1st: 2.97:1

2nd: 1.65:1

3rd: 1.00:1

Reverse: 3.81:1

DIFFERENTIAL

Type: Hypoid gears; semi-floating rear axle

Ratio: 4.23:1

STEERING

Type: Gemmer worm and roller

Turns, lock to lock: 3.75

Turning Circle: 42.5 feet

BRAKES

Type: Bendix internal four-wheel mechanical drum brakes

Front/rear: 15-inch drums

CHASSIS & BODY

Construction: Steel body over wood frame; pressed-steel ladder frame with 8-inch channel depth

Body Construction: Steel over wood framing

Body Style: Five-passenger touring

Layout: Front engine, rear-wheel drive

SUSPENSION

Front :Solid axle with 38 x 2-inch semi-elliptic leaf springs

Rear: Live axle with 60 x 2-inch semi-elliptic leaf springs

WHEELS & TIRES

Wheels: Steel wire wheels

Front/rear: 19 inches

Tires: Four-ply

Front/rear: 6.5 x 19 inches

WEIGHTS & MEASURES

Wheelbase: 133 inches

Overall Length: 203 inches

Overall Width: 72.5 inches

Overall Height: 68 inches

Front Track: 58 inches

Rear Track: 59 inches

Shipping Weight: 4,100 pounds

CAPACITIES

Crankcase: 9 quarts

Cooling System: 26 quarts

Fuel Tank: 20 gallons

CALCULATED DATA

Bhp per cu.in.: 0.34

Weight per bhp: 32.8 pounds

Weight per cu.in.: 11.2 pounds

PERFORMANCE

Top Speed: 85 MPH

PRODUCTION

Total: 1929 models 8,422

Pros & Cons

+ Legendary and powerful straight-eight

+ Unmatched reputation for quality

+ Elegance and class on wheels

- No windows

- Overdrive only option

- Short rear-end gearing

What to Pay

Low: $55,000 - $65,000

Average: $90,000 - $105,000

High: $130,000 - $150,000

Club Corner

Pierce-Arrow Society

P.O. Box 402

Catharpin, Virginia

20143-0402

www.pierce-arrow.org

Dues: $45/year

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