The Giant Studebaker
This 40-foot-long 1931 President was an object of fascination
09/23/2018
The former Studebaker Proving Ground, located just outside South Bend, Indiana, is a large and highly visible remnant of the former automaker, particularly with its planting of 5,000 pine trees that continue to spell out the company's name in capital letters for the benefit of passing aircraft. Though that living advertisement remains, Google Earth will turn up no traces of another larger-than-life ad that once graced the Proving Ground: a 40-foot-long replica of a Studebaker President Four Season Roadster.
The 2.5:1 scale replica of the attractive new 1931 President was created as a prop for a nine-minute promotional film called Wild Flowers. The job of creating the model was given to Paul Auman, the head of Studebaker's experimental body shop in the spring of 1930, in advance of the model's introduction. According to The Studebaker National Museum...Over a Century on Wheels by Andrew Beckman, the museum's archivist, the body panels, made of white pine, were shaped in the Studebaker factory in South Bend and assembled at the Proving Ground. Firestone produced the 10-foot-diameter tires for the model, making certain that its name was prominent on the sidewalls, and the spokes of the wire wheels were created from electrical conduit.
Painted in two shades of green, the giant President, 14 feet tall, weighing 5 1/2 tons and riding on a 325-inch wheelbase, commanded a grassy bluff just to the west of the main gate. So that no one would miss the point, a silhouette of a man in a suit was stationed at the front bumper, leaning on a sign that read, "This Man is 6 Feet Tall." The display generated its fair share of publicity for the company; typical was an article in the December 1930 issue of Popular Mechanics that carried the headline, ''Studebaker Builds World's Largest Auto.'' An object of endless fascination, it must have been a can't-miss photo opportunity for residents of the area and tourists passing through.
The passage of time, the ravages of the harsh Indiana winters and vandalism by souvenir hunters finally got the better of the big wooden President. In the spring of 1936, workers removed the hubcaps and two of the mammoth tires, doused the model in an accelerant, and set a lighted torch to it. Within 30 minutes, the car had been reduced to ashes. The pine trees were planted the following year.
The appeal of the giant car had captured imaginations in South Bend, though, so much so that another giant, this time of the 1934 Land Cruiser, was created for that year's Chicago World's Fair. But that's another story for another time.
Spring is here. As the snow melts and the daffodils bloom, it’s time for many vintage cars to emerge from winter hibernation and get back on the road. Thinking of adding to the collection? We have 10 vehicles in spring-like shades of yellow – including cars and trucks, U.S. and European – to catch your eye.
Tim Kuniskis, longtime Stellantis executive and a prominent voice in the modern-day American muscle car era, is retiring after 32 years with the company. Kuniskis, also known as the godfather of the Hellcat V8, was appointed Brand Chief Executive Officer (CEO) of Dodge and a member of Stellantis' Top Executive Team in January 2021. He took charge of Ram in July of 2023. His retirement begins on June 1st of this year.
With Kuniskis leading the way, the Dodge brand embraced its American muscle car image, further building a passionate fan base for its high-performance vehicles, including the Charger, Challenger, and the Viper, by introducing the “Brotherhood of Muscle.” We saw the return of Dodge’s Direct Connection subbrand, which makes tuning products more accessible to its enthusiasts.
Kuniskis was there through Dodge’s Last Call campaign, the brand’s final send off for two of its iconic V8-powered muscle cars, the Dodge Challenger and Charger models, before turning the page to the next generation. Dodge’s Last Call models included the 2023 Dodge Challenger R/T Scat Pack Shakedown, 2023 Dodge Charger Super Bee, 2023 Dodge Challenger R/T Scat Pack Swinger, 2023 Dodge Charger R/T Scat Pack Swinger, 2023 Dodge Charger King Daytona, 2023 Dodge Challenger Black Ghost, and the 2023 Dodge Challenger Demon 170. He also oversaw the next generation muscle car’s reveal, which confirmed the offering of an all-electric powertrain, plus he played a key role in the reveal of the all-electric 2025 Ram.
“I want to take the opportunity to warmly thank Tim for his passion, commitment and contributions to Stellantis and in defining the vision of the future electrified Ram and Dodge brands,” said Stellantis CEO, Carlos Tavares. “I wish him well in his retirement.”
Tim Kuniskis’s retirement comes at a challenging time for the company. Dodge has seen a drop in sales since the phase out of the previous Challenger and Charger models. Sales were down by 16-percent for the Charger coupe and sedan in Q1, while at the same time, Ram sales reportedly dropped by 26-percent. Vehicle shipments worldwide were down 10-percent (to 1.3 million) compared to the same three-month period a year ago. Stellantis revenue declined by a total of 15% to $20.7 billion.
Stepping up to the company’s future challenges in Kuniskis’s place is Matt McAlear, the new CEO of Dodge, who led Dodge's sales operations in the recent past. Christine Feuell, prior Chrysler CEO who had a hand in the reveal of the Halcyon Concept earlier this year, will now be in charge of the Ram brand.
Christine Feuell
Stellantis
Matt McAlear
Stellantis
“I am confident that Chris will continue the work of Tim in leading the iconic Ram brand,” said Tavares. “Matt will bring a fresh perspective, while continuing to draw on the heritage of our iconic Dodge brand and leading the transition of the brand toward a sustainable future.”