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Group Automotive Editor: Redwood

Last year Redwood Automotive and RedStudios worked hand-in-hand to create the launch assets for Mazda's All-New CX-80. Shooting an embargoed car (and the only one in the existence) in broad daylight (30+ degrees of broad daylight!) in three locations across Germany and Italy involves world-class planning, production and of course cast-iron security - fortunately we are quite famous for all three. We also have Creative Director Dan Froude on our side, which gives us an unfair advantage in every position. Our in-house end-to-end creation process took us from pitch, to shoot production (including all talent) to post edits. Yesterday, a good portion of those 100+ assets went right around the world as the Mazda CX-80 was revealed for the first time. It didn't all happen in-house of course - big thank you to the exceptionally talented John Wycherley and Charles Heales on stills and motion. Right, on to the next one. #Mazda #MazdaCX80 #RedwoodBBDO

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