Stellantis’ Post

Day 9/30: Ads that tell a Story Volkswagen's "The Force" ad from the 2011 Super Bowl wasn't just a commercial; it was a game-changer in the world of advertising. Breaking the traditional mold, Volkswagen and Deutsch NY, the ad agency behind it, decided to release the 60-second spot on YouTube days before the Super Bowl, defying the conventional wisdom of keeping it under wraps. The ad featured a kid dressed as Darth Vader attempting to use the Force on everyday objects, including the family dog and the new Passat in the driveway. Its heartwarming narrative, humor, and the Star Wars connection struck a chord. Released early, it quickly went viral, accumulating 61 million views on YouTube and becoming the most shared Super Bowl ad of all time. This move transformed Super Bowl advertising. Instead of standalone spots, ads became the centerpieces of extended campaigns with a robust social media presence, launching weeks before the game. Volkswagen's bold decision to release "The Force" early not only paid off in views but set a new standard for leveraging the Super Bowl platform. As marketing landscapes evolve, this ad remains a masterclass in creating a viral, emotionally resonant story that transcends traditional advertising boundaries. Agency: Deutsch NY #advertising #superbowl #volkswagen #marketing #creative #storytelling https://lnkd.in/dA9z3XF6

Putting the Automotive industry under the microscope! 🔬 Which company owns the industry share of voice on social media? We analyzed 305 of the industry’s leading organizations and crunched the numbers… We wanted to know 3 things: Which companies have the most active employees on social media? What impact is this activity having? How does this compare to the industry standard? The results tell a very interesting story! Oh, and we ranked the companies too… Just to spice things up a little! 🌶️ The companies who topped the bill did so because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice and other key social media performance metrics. So, we want to say a big congratulations to Van Mossel Automotive Group, ChargePoint, Alpine, Nikola Motor Company, Lucid Motors, Cruise, Polestar, PROMETEON TYRE GROUP, Vertu Motors plc and McLaren Automotive Ltd. Amazing work! 👏 Download the full report via the link in the comments! 🔗👇 #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #Automotive

In 2024 the big stage belongs to VW, BMW, and Kia representing the #autoindustry and telling their stories. Check out the full article written by Marc Cannon here: https://bit.ly/49k7Rzl

This Sydney Sweeney's Ford Campaign took the internet on a storm! 🌀 In a world where traditional celebrity endorsements are being chosen, Ford has stepped up the game.  Not only did Ford showcase Sydney in a different light in their campaign, but also broke the stereotypes and encouraged a more inclusive perspective of the automotive industry. Sydney Sweeney's portrayal in this campaign represents Ford's values and spirit of innovation. 💡 This collaboration isn't just about brand promotion. It's about building a genuine connection with their audience.  It's about the authentic approach that matters, and Sydney's involvement added realism without compromising the authenticity of the campaign. People want to relate to the brands they choose, and this campaign makes it easy for consumers to connect with Ford personally. Ford's commitment to diversity, empowerment, and embracing new perspectives is reflected through this campaign. 🤝 This is an exemplary case of a celebrity endorsement that feels genuinely relatable. #Ford #SydneySweeney #BreakingStereotypes #BrandValue #BrandingBudhwar

Putting the Automotive industry under the microscope! 🔬 Which company owns the industry share of voice on social media? We analyzed 276 of the industry’s leading organizations with 500-1000 employees and crunched the numbers… We wanted to know 3 things: Which companies have the most active employees on social media? What impact is this activity having? How does this compare to the industry standard? The results tell a very interesting story! 💡 Oh, and we ranked the companies too… Just to spice things up a little! 🌶️ The companies who topped the bill did so because their engaged employees consistently shared content with their networks. Helping to increase brand awareness, share of voice and other key social media performance metrics. So, we want to say a big congratulations to Volta Trucks, D'Ieteren, Groupe Chopard, Hedin Automotive NL, GROUPE BERNARD, PowerCo SE, MAN Truck & Bus SE, Louwman, Aston Martin F1 Team, and Grupo MCoutinho. Amazing work! 👏 Download the full report via the link in the comments! 🔗👇 #EmployeeAdvocacy #DigitalMarketing #EmployeeEngagement #EmployerBranding #Automotive

Three big automobile makers are sitting out this year’s Super Bowl advertising extravaganza. Chrysler has confirmed it won’t have a commercial, joining General Motors and Ford, which hasn’t been seen at the big football events for some years.  Stellantis, the parent company of Chrysler, is also not taking a presence at major automotive shows in the US. The pullback in auto marketing has been put down to a challenging market in the US. “With a continued focus on preserving business fundamentals to mitigate the impact of a challenging U.S. automotive market, we are evaluating our business needs and will take the appropriate decisions to protect our North American operations and the Company,” said Stellantis. CBS, this year's broadcaster of the Super Bowl, has reportedly been selling 30-second commercial spots ranging from $US6.5 million to $7 million. Last year's broadcaster, Fox, pulled nearly $US600 million in ad dollars from the Super Bowl. Super Bowl LVIII, with an audience of over 100 million, is being held in Las Vegas on February 11. #automotiveadvertising #automotivemarketing #marketing #strategicmarketing #tacticalmarketing #automotivenews #superbowl

Campaign: Change is on the horizon Client: BMW We were tasked with creating the comms strategy for the new touchless sales process for BMW. At this time of the pandemic, there was great uncertainty as to what the world was dealing with and where we were heading. Our campaign was focused on an uplifting take. No matter what we endure, good is to come. 🔹Results🔹 🔹First line of creative out one month after brief 🔹New channel adopted with sales up, only one month after launch. 🔹Entire campaign in full force within 3 months 🔹 Increase in sales led to MINI tasking us with rolling out a similar campaign. #brand #branding #marketing

AWESOME! WATCH NOW...SUPER BOWL AD for the all-new Toyota Motor Corporation Tacoma. This truck has been and will continue to be the leader in the segment :) Toyota North America, Toyota Canada Inc. #automotive #automotiveindustry #marketing #digitalmarketing #sales #leadership #management #innovation #ecommerce #branding #ai #brand #ev #electricvehicles