KUALA LUMPUR: Proton sold 12,711 units in December to close the year with a total sales figure of 154,611 units, a 9.3% increase over the 141,432 units sold in 2022.

On the back of its strongest sales performance since 2012, Proton was the second most-sold car brand in 2023, a position it has maintained for five years running.

According to Proton, it had a market share of 19.4% in 2023, based on the projected total industry volume of 794,948 units for the year, about 10.3% more than in 2022.

"Factors such as the fulfilment of orders for tax free cars up till the end of March no doubt fuelled the volume increase in the first quarter of the year, but it was also an active year for car launches with minimal disruptions caused by parts shortages," said Proton CEO Li Chunrong in a statement.

He added that the carmaker is confident of sustaining the momentum, supported by the introduction of the Proton S70.

The Proton S70, which will be delivered to customers from 2024, is expected to contribute considerably to sales numbers this year as it has received more than 5,000 bookings to-date.

For 2023, Proton said it was the rebound in demand for the PIES models (Persona, Iriz, Exora and Saga) that powered its sales growth.

In addition, the launch of its three SUV models, the X50, X70 and X90, added more than 200,000 units to its total sales since December 2018.

"We recognize the journey we've undertaken thus far, and beyond delivering quality vehicles, we understand the significance of providing pride of ownership with owners

"Our dedication to improving after-sales service and parts has played a crucial role in reaching this milestone as Proton remains steadfast in its commitment to continuous improvement and resolute in meeting and surpassing the expectations of our customers,” said Proton Edar CEO and Proton deputy CEO Roslan Abdullah.