Down On The Mile High Street: 1971 Chrysler Newport Custom

Murilee Martin
by Murilee Martin

Plenty of interesting street-marked machinery in my Denver neighborhood; on the same block as the Subaru GL hatchback coupe is this huge survivor of three major fuel-price upswings. It didn’t get crushed after 1973 or 1979, and so we can assume— or at least hope— that it won’t get crushed now.

Four-door hardtops are inherently cool, even when they sport a green vinyl top… or maybe that’s especially when they sport a green vinyl top.

The ’71 Newport was a pretty good deal at the time (some would say it kicked off the cheapening of the Chrysler brand that reached its nadir with the Sebring), with the four-door hardtop sedan priced at $4,496 (about $25,500 in 2011 bucks). As Aaron Severson points out in his excellent history of the Plymouth Fury, the more upscale Furies came with sticker prices within a few hundred bucks of their Chrysler-badged C-body siblings, so why buy the Fury?

The base engine in the ’71 Newport was the reliable, though thirsty, 383 V8; for $198, Newport buyers could get the monstrous 375-horse 440 engine. Sure, you’d get 8 MPG instead of 11 MPG, but it would be so worth it!

I’ve always liked the early-70s big Chryslers, and I’m glad to have found a Newport in Denver after shooting several in my former place of residence. There’s this ’71 Newport sedan, for example.

But I much prefer the Newport coupes, even though a 4,000-pound two-door is a pretty silly idea. Here’s a ’71 Newport Royal down on the Alameda street.

And, of course, my favorite: This mean-looking (and mean-sounding) ’70 Newport coupe. I tried to contact the owner of this car, with the idea that I’d buy it and install a 4-speed and 6-71 blower, but (probably fortunately) he or she never responded to the notes I left under the wiper.






Murilee Martin
Murilee Martin

Murilee Martin is the pen name of Phil Greden, a writer who has lived in Minnesota, California, Georgia and (now) Colorado. He has toiled at copywriting, technical writing, junkmail writing, fiction writing and now automotive writing. He has owned many terrible vehicles and some good ones. He spends a great deal of time in self-service junkyards. These days, he writes for publications including Autoweek, Autoblog, Hagerty, The Truth About Cars and Capital One.

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  • Zeus01 Zeus01 on Mar 10, 2011

    I took my drivers' license road test in one of these in 1979. (a 1972 model owned by my dad). Parallel-parked it perfectly on the first try. Damn, I'm good....

  • Autojunkie Autojunkie on Mar 10, 2011

    Brings back memories... My parents purchased a used 71 Newport 4-door hardtop beck in the 75 or 76. It was dark blue with a black vinyl top and black cloth interior. I loved that car, much like I love all cars. It was so huge that my mom had to sit on a pillow to drive it. Being from Germany she found it funny that she had to do this with nearly every car made here back then. I remember one time she even hit the side of the garage while trying to dry dock it. Unfortunately that car had some kind of issue that Dad didn't have the knowledge to fix it back then. He ended up selling it to a mechanic after only owning it a couple of years. I now own a 70 Polara coupe... It brings back memories while creating new ones for my kids :)

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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