Booxffice-June.04.1955

. . inown 

'JNE 4, 

.or* of Pro, 

nictuM yncucA^ 

[^KIDDI ELAND 

DRIVE-IN PLAYGROUNDS ore featured in The MODERN THEATRE section this issue . 

Shown here nere 

is one of two play aroas at the Starlite Drive-In Theatre, Chicago, operated by Stanford Kohlberg. This 

is the Kiddieland, at which a five-cent fee is charged for rides. The other area has free play equipment. 

Story in The MODERN THEATRE. 

TM 

MEM 

TMiAmi 

SECTION, 

tmottar o< the Pjii OH.c 

Makly by ' 

Kor^toi City, 

per y»or: 

^^v EXECUTIVE EDITIOr 

B It S4ctlon

! 

AFTER 

"BLACKBOARD JUNGL 

ANOTHER BOX-OFFld 

HOTFOOT 

A hitherto forbidden subject, M-G-M has dared to dramatize 

the revealing best-seller, "THE COBWEB." It 

will blast the nation just as "Blackboard Jungle" did. 

The secrets of the psychiatrist's couch are bared in the 

strange mansion on the hill whose occupants are caught 

in 

the Cobweb of human emotions.

\L 

This is the Strange Mansion on the Hilt. 

A GREAT SUBJECT FOR PUBLICITY! 

A complete condensation of the best -selling novel in Woman's Home 

Companion, out June 23rd. A natural for publicity. AND WATCH 

FOR THE DARING, OUTSPOKEN TRAILER, A TICKET-SELLER. 

'Om confided in him Once you have loved... Behind the dignity, a w/olf A neglected wife finds trouble The despot of the Mansion 

KHARD LAUREN CHARLES GLORIA LILLIAN 

[MARK BACALL BOYER GRAHAME GISH 

M-G-M 

CI N EMASCOPE - COLOR 

..,„,.... JOHN KERR .. SUSAN STRASBERG 

OSCAR LEVANT-TOMMY RETTIG-w„.„ JOHN PAXTON 

Additional Dialogue by WILLIAM GIBSON • Fromihe Novel by WILLIAM GIBSON * Photographed in EASTMAN COLOR 

Directed 

.^VINCENTE MINNELLI-..-...JOHN HOUSEMAN 

(Available in Magnetic Stereophonic, Perspecta Stereophonic or 1- Channel Sound)

! 

AFTER 

"BLACKBOARD JUNGU 

ANOTHER BOX-OFFIck 

HOTFOOT 






in 

the Cobweb of human emotions. 

k

I 

This is the Strange Mansion on the Hill. 

A GREAT SUBJECT FOR PUBLICITY! 



FOR THE DARING, OUTSPOKEN TRAILER, A TICKET- SELLER. 

'om confided in him Once you have loved... Behind the dignity, a wolf A neglected wife finds trouble The despot of the Mansion 

KHARD LAUREN CHARLES GLORIA LILLIAN 

MARK BACALL BOYER GRAHAME GISH 

M-G-M „ 

CINEMASCOPE -COLOR 

..,_.,„, JOHN KERR .. SUSAN STRASBERG 

..OSCAR LEVANT-TOMMY RETTIG -..-...JOHN PAXTON 

Additional Dialogue by WILLIAM GIBSON • From the Novel by WILLIAM GIBSON . Photographed in EASTMAN COLOR 

.^^.^VINCENTE MINNELLI-P......JOHN HOUSEMAN 

\l 


AFTER 

"BLACKBOARD JUNGU 

ANOTHER BOX-OFFICp 

HOTFOOT ! ' 






in 

the Cobweb of human emotions. 

i

This is the Strange Mansion on the Hill. 

A GREAT SUBJECT FOR 

PUBLICITY! 



FOR THE DARING, OUTSPOKEN TRAILER, A TICKET-SELLER. 

nrttnenconfidedinhim Once you have loved... Behind the dignity, a vôlf A neglected wifefindstrouble The despot of the Mansion 

ICHARD LAUREN CHARLES GLORIA LILLIAN 

IDMARK BACALL BOYER GRAHAME GISH 

M-G-M „ 

CINEMASCOPE - COLOR 

,.,.„..,. JOHN KERR .. SUSAN STRASBERG 

~uouni\ OSCAR LEVANT-TOMMY LLvnîi lui.i.... RETTIG 

.».. . ..u .„„..,., JOHN PAXTON 

Additional Dialogue by WILLIAM GIBSON • From the Novel by WILLIAM GIBSON * Photographed in EASTMAN COLOR 

.,..«-., VI NCENTE IV1INNELLI-P.....J0HN Produced by HOUSEMAN 


Mister Wilkerson w^ 1 

^ 

,-:rj' 

'*-« 

* ^'- 

NEXT ATTRACTION 

RADIO CITY MUSIC HALL 

(REPRINTED IN ITS ENTIRETY FROM THE 

HOLLYWOOD REPORTER; MAY 19) 

• IT'S OUR GUESS, after listening to a mi-e^ 

view audience howl for the better part oftwc 

hours, that the Warners-Leland Haywardiroduction 

of "Mister Roberts" will 

of the top grosses of this I" 

and any other year. 

Recently in this column 

I 

' 

hang upine 

f 

we offered an opinion that 1, 

our major and minor pro- i 

ducers were muffing big 

potential ticket sales through their refusal:|or 

inability) 

to come up with pictures that wild 

give audiences the big laughs they yearnd to 

enjoy through viewing motion pictures. A/e 

suggested the early foundation of this Ijsiness 

was accomplished through the exhibion 

of pictures that made the ticket 

buyers mtrry, 

gave them laughs, sent them home in hcJpy 

moods. Further, that our theatre patrons do 

not want to add to their worries through v3Wing 

pictures that burden them with additional 

mental griefs. 

jf 

^^ We hardly had the sheet out of this t'oe- 

/ 

writer when a sneak showing of "Miter 

Roberts" at the Pontages answered our proer. 

We heard a jammed theatre rocked to its ary 

rafters with about the greatest continLJUS

:: 

Too— 

; 

: fanning 

• 

ntch 

ts an editorial about 

Iluahter 

ANY theatre has ever had. Not only 

i "Mister Roberts" packed with good, sock 

uhWy laughs, it's an exceptionally Pine piece 

li Film entertainment that will pack every 

leatre in the land that's fortunate enough to 

: }jt its play. 

'•We didn't see the play — also produced 

'Ci(/ 

Lelond Hayward — but our preview com- 

Ifjnion had seen it and told us the picture is just 

~||p^ 1 1 00% better than the stage 

M I showthat ran forthree years 

ii 

Hi^l 

in 

New York and reaped a 

boxoflRce harvest not only 

there but throughout its long 

road engagement. 

it's our guess that other big production 

''fritfits, once they see this picture, listen to the 

(idience reaction and then view the reports 

i ( its big cash take, will shift their thinking, 

itteh a lot of the heavy material now on their 

boards and reach for material that 

'vll 

produce fun and laughter and be able to 

theirown boxoflRce barometer rise. True, 

^ 

tniu^jiî 

On Sunday June 19th 

iullivan's "Toast of the 

'nV for the first time in its 

jven years on TV, will be 

ted entirely to a motion 

r 

(iy of them can't pick up a "Mister Roberts" 

iafost search, butthey can change theirsights 

who greater accent on comedy and find them- 

: Ives in a better picture business, winning back 

\ picture. 

The picture is 

MISTER ROBERTS 

ind over 50 million 

c 

ot of the audience they have lost and bring- 

1^ a lot of new faces to theatre ticket windows. 

"Mister Roberts" will be a sock attraction 

I 

people will be 

watching! 

fsrywhere. 

Thanks, Mister Warner! Thanks, 

^ster 

Hayward!

20th Cenfory-Fox presents BETTY GRABLE 

• SHEREE NORTH BOI 

• 

CUMMINGS CHARLES COBURN TOMMY NOONAN • in HOWiFO B 

• 

VERY, VERY POPULAR with Orson Bean Fred Clark 

• Produced, tectei 

and Screen Play by NUNNALLY JOHNSON** . COLOR by DEIXE

: Elsie 

' ' 

No. 

: Fred 

I 

. 

.Monoging 

^^^^ y?2o&on T^cctwie /ftdiUt^ 

IKATIONAL FILM WEEKLY 

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rrc-

, 

SAW 

', 

' 

. 

COMPO SUPPLYING EXHIBITORS] 

WITH AUDIENCE POLL BALLOTJ 

They Will Nominate Films 

And Players Which Public 

Will Vote on in November 

NEW YORK—The first official ballot 

for exhibitor nominations for the national 

Audience Awards poll to be conducted 

under Council of Motion Picture Organizations 

auspices is being supplied exhibitors, 

along with a highly attractive and meaty 

brochure outlining the plan. Two other 

ballots will follow. 

NOMINATING BALLOT ONLY 

The ballot Is a nominating ballot only and 

is not to be confused with the ballot which 

the public will use in the election to be held 

in theatre lobbies November 17-27. It covers 

pictures released during the period Oct. 1, 

1954-March 31, 1955. An envelope is inclosed 

for mailing to Pi-ice Waterhouse & Co.. 56 

Pine St., New York 5, N.Y., before July 11. 

Picture and player nominations are limited 

to ten each. No player can be nominated 

more than once. Players may be nominated 

for their work in a certain listed picture, as 

William Holden in connection with either "The 

Bridges at Toko-Ri" or "The Country Girl," 

but there can be write-in nominations of both 

pictures and players. Nomination of a picture 

does not mean that the exhibitor must 

nominate any of the players In it. 

The ballot is divided into three parts—the 

best pictures, the best performances of male 

and female stars and the most promising 

young male and female personalities. In the 

following list, where there are asterisks after 

names, they indicate promising young personalities 

as distinct from stars, and where there 

are duplications of names for the same picture, 

it means the vote can go to the players 

either as stars or as young personalities. The 

list follows: 

ADVENTURES OF HAJJl BABA—John Derek, Elaine 

Stewart. 

THE AMERICANO—^Glenn Ford, Ursula Thiess, Abbe 

Lane*. 

ATHENA—Edmund Purdom, Vic Damone, Jane 

Powell, Debbie Reynolds, Virginia Gibson*. 

ABBOTT & COSTELLO MEET THE KEYSTONE KOPS 

— Bud Abbott, Lou Costello, Lynn Bori. 

THE BLACK WIDOW—Van Heflin, George Ratt, 

Ginger Rogers, Gene Tierney, Virginia Leith*. 

THE BRIDGES AT TOKO-RI—William Holden, 

Fredric March, Mickey Rooney, Grace Kelly. 

THE BAREFOOT CONTESSA—Humphrey Bogart, 

Avo Gardner, Rossano Brazzi*, Mori Aldon". 

THE BLACK KNIGHT—Alan Lodd, Patricio Medina. 

BIG COMBO—Cornel Wilde, Richard Conte, Jean 

Wallace. 

BATTLE CRY—Van Heflin, Aldo Ray, Mono Freeman, 

Nancy Olson, Tab Hunter*, Dorothy Malone*. 

BRIGADOON—Gene Kelly, Van Johnson, Cyd 

Chonsse, Elaine Stewart, Dody Heath*. 

ADDITIONAL FILM ENTRIES 

BEAU BRUMMELL—Stewart Grainger, Peter Ustinof, 

Robert Morley, Elizabeth Taylor. 

BAD DAY AT BLACK ROCK—Spencer Tracy, Robert 

Ryon, John Ericson". 

THE BLACKBOARD JUNGLE—Glenn Ford. 

BLACK SHIELD OF FALWORTH—Tony Curtis, Janet 

Leigh, Barbara Rush*. 

BENGAL BRIGADE—Rock Hudson, Arlene Dahl. 

CARMEN JONES—Horry Belofonte, Dorothy Dandridge, 

Harry Belofonte*, Dorothy Dondridge*. 

COUNTRY GIRL— Bing Crosby, William Holden, 

Grace Kelly. 

CREST OF THE WAVE—Gene Kelly, Jeff Richards* 

CAPTAIN LIGHTFOOT—Rock Hudson, Barbara 

Rush, Jeff Morrow*, Barboro Rush*. 

If Poll Succeeds, Rhodeii 

Sees a Business 'Boom' 

HOLLYWOOD--for the trade as a whole will result if the 

"terrific" business boom 

national audience poll 

to be conducted this 

fall under the auspices 

of COMPO succeeds in 

launching five or six 

new film personalities, 

Elmer C. Rhoden, 

president of National 

Theatres and chairman 

of COMPO's audience 

awards committee, 

declared here 

Wednesday (1). 

Speaking at an informal 

luncheon for 

Elmer C. Rhoden 

studio advertising-publicity chiefs, Rhoden 

opined that the poll some day will become 

one of the most important and powerful influences 

in getting people out to see more 

movies. It is, he added, "something that 

should have been put into practice many, 

many years ago, but because of the lack of 

coordinated effort and unity within our industry, 

this important job was left undone." 

As host at the luncheon session, Rhoden 

called upon the studio advertising and publicity 

executives to help in creating selling campaigns, 

particularly trailers on new personal- 

DESIREE—Marlon Brando, Michael Rennie, Jean 

Simmons, Merle Oberon, Charlotte Austin*. 

THE DETECTIVE—Alec Guinness, Joan Greenwood. 

DRUM BEAT—Alan Lodd, Audrey Dolton, Robert 

Keith*, Marisa Povon*. 

DEEP IN MY HEART—Jose Ferrer, Wolter Pidgeon, 

Merle Oberon, Helen Traubel, Doe Avedon*. 

DAWN AT SOCORRO— Rory Calhoun, Piper Laurie. 

DESTRY—Audie Murphy, Mari Blanchard. 

FOUR GUNS TO THE BORDER— Rory Calhoun, 

Colleen Miller, George Nader*, Colleen Miller*. 

FAR COUNTRY—James Stewart, Ruth Roman. 

GREEN FIRE—Stewart Granger, Paul Douglas, Grace 

Kelly. 

Ballot 

Distribution 

Through National Screen 

NEW YORK—The first COMPO ballot 

lists 72 pictures featuring 184 stars and 

is being distributed to 19.000 theatres by 

National Screen Service. The pictm'es 

were suggested for nomination by the 

sales managers of the distributing companies. 

All have the code seal, a mandatory 

provision in contest rules. 

Universal-International heads the list 

with 16. The other totals are: MGM, 13; 

20th Century-Fox, ten; Columbia, seven; 

Warner Bros., seven; Paramount, six; 

Allied Artists, five; RKO, four, and 

United Artists, four. 

ities, and said the exploitation for the pel ill 

get its springboard from Hollywood's d|hbeating 

staffs. He a.sked the assenled 

publicists to inform theatre operators ê 

intensively about new screen talent iid 

supply more information to columnists, 

As concerns the showing of 

j^ 

trailers fcd 

other studio-sponsored programs, thelrr 

executive said he had been assured by jping 

theatre organizations that they Bll 

"enthusiastically cooperate." 1 

Between 50 and 60 million people wJ'Ik 

given an opportunity to participate inttie 

poll, Rhoden declared, and by so doingfell 

"give to our producers in Hollywood Kt 

valuable information and serve as a guimo 

what our patrons like and support." * 

Additionally, more people will go to 4»re *re 

movies to help them decide how to cast 

ballots, Rhoden predicted, adding: 

"This will be the voice of the people.! 

Among those on hand were John C. p|n, 

representing Allied Ai-tists; David A. LiiOn. 

Universal-International; Teet Carle, I»- 

mount; Card Walker, Disney; Frank Vitbeck 

and Eddie Lawrence, MOM; Al Hortts, 

Columbia; Bill Hendricks, Warners; :;fte 

Wales, Ass'n of Motion Pictm-e Produas; 

Marty Weiser, tor Lippert and Pilmakers md 

Nat Dyches, 20th Century-Pox. 

HANSEL AND GRETEL—Kinemins (electronatly 

animated dolls). 

THE HUMAN JUNGLE—Gory Merrill, Jon Stei,^. 

HIT THE DECK—Tony Martin, Wolter Pit3Wi, 

Vic Damone, Jane Powell, Debbie Reynolds, Ann tiler. 

JUPITER'S DARLING—Howard Keel, Cirfle 

Sanders, Gower Champion, Esther Williams, litQe 

Champion. 

LITTLE KIDNAPPERS—Jon Whiteley*, V=enl 

Winter*. 

LONG GRAY LINE—Tyrone Power, Maureen OlSto, 

Bob Francis*, Bill Leslie*, Phil Carey*, Betsy PoW*. 

LAST TIME I PARIS—Van Johnson, M^' 

Pidgeon, Elizabeth Taylor, Donna Reed, Roger M'li*, 

Sandy Desher*. 

LAND OF FURY—Jack Hawkins, Glynis Johns.: J 

BOB MATH IAS STORY—Bob Mothias, .ilbo 

Mothias, Bob Mafhios*, Melbo Mothias*. 

MANY RIVERS TO CROSS— Robert Taylor, :tor 

McLoglen, Eleanor Parker, Russ Tomblyn. 

NEW YORK CONFIDENTIAL— Broderick Cra\ar

; [leriods 

, 

' 

I 

A 

I 

YOUNG 

I 

he 

I 

so THIS IS PARIS—Tony Curtis, Gloria DeHoven, 

Myrna Honsen*. 

SIX BRIDGES TO CROSS—Tony Curlib, JuIk- 

Adams, George Nader*. 

SMOKE SIGNAL—Dana Andrews, Piper Laurie, Rex 

?eoson*. 

THERE'S NO BUSINESS LIKE SHOW BUSINESS— 

JDon Dailey, Donald O'Connor, Johnny Ray, Ethel 

Ivêrmon, Marilyn Monroe, Mitzi Goynor. 

THREE RING CIRCUS—Deon Mortin, Jerry Lewis. 

TARZAN'S HIDDEN JUNGLE—Gordon Scotf. 

THREE HOURS TO KILL—Dana Andrews, Donna 

•êed. 

TONIGHT'S THE NIGHT—David Niven, Barry Fitzjwold, 

Yvonne De Carlo. 

I 

TRACK OF THE CAT—Robert Mitchum, Teresa 

/Vright, Tab Hunter*. 

UNTAMED—Tyrone Power, Susan Hayward, Richard 

•gon', Rita Moreno*. 

UNDERWATER!— Gilbert Roland, Richard Egan, Jane 

?ussell, Lori Nelson*. 

VERA CRUZ—Gary Cooper, Burt Lancaster, Santa 

vôntiel". 

THE VIOLENT MEN—Glenn Ford, Barbara Ston- 

«yck, Brian Keith*, Dianne Foster*, Moy Wynn*. 

WHITE FEATHER— Robert Wagner, Debra Paget, 

./irflinio Leith*. 

WOMAN'S WORLD—Clitton Webb, Fred Mac^ 

/urroy, Cornel Wilde, Van Heflin, June Allyson, 

.Quren Bacali, Arlene Dohl. 

WHITE CHRISTMAS— Bing Crosby, Danny Koye, 

iosennary Clooney, Vera-Elien. 

WOMEN'S PRISON—Howard Dutf, Ida Lupino, Cleo 

v\oore". 

WEST OF ZANZIBAR—Anthony Steel, Sheila Sim. 

AT HEART—Frank Sinatra, Doris Doy, Gig 

('oung", Dorothy Malone*. 

YELLOW MOUNTAIN— Lex Barker, Mala Powers. 

rO PICK TOP TEN FILMS 

The ten pictures receiving the most nomilating 

votes from exhibitors will be con- 

;idered as having been nominated in the 

j'irst period of nominations covering releases 

rom Oct. 1, 1954, to March 31, 1955, and 

jVill be listed on the ballot to be marked by 

public in the public election. The same 

ipplles to the male and female stars and to 

iromising young male and female personiJities. 

In each of the second and third nominating 

the five pictures, the stars and the 

;iew personalities receiving the most exhibitor 

-lominating votes will be considered nomiiiated 

and their names listed on the ballot 

,0 be marked by the public during public 

otlng. 

Closing date for the second period will be 

,iugust 15 and for the third and final period 

)ctober 15. Ballots for distribution to the 

ublic will be available to exhibitors through 

lational Screen Service or some other agency, 

'articipating theatres may arrange for 

ublication of ballots in local newspapers as 

lection promotion, but all ballots to be 

liglble must be cast in ballot boxes set up 

,1 theatre lobbies. 

An appropriate national function for the 

.estowal of the awards will be arranged after 

:ie balloting, probably on December 5, 6 or 7. 

'. will be held in Hollywood and broadcast 

ationally on television and radio. 

CCESSORIES AVAILABLE 

Accessories to be available to exhibitors 

ill include a 12-page pressbook and two 

'ailers, one to be used in advance and the 

.her during the balloting period; one 40x60 

r>ster announcing the balloting in advance 

Id another listing the pictures and pei-sonities, 

printed ballots for distribution to paons 

and stickers to be pasted on ballot boxes. 

le pressbook will be free. There will be a 

iminal charge for the other items. 

The COMPO brochme lists the personnel 

the national committee, previously pubhed, 

and statements by Elmer C. Rhoden. 

tional chaij-man; Leonard H. Goldenson, 

'bert J. O'Donnell, Samuel Rosen, Sol A. 

hwartz, Joheph R. Vogel, Frank H. Ricket- 

1 jr., Ralph W. Russell, Wilbur Snaper, 

m Pinanski. Al Lichtman. Harry Brandt, 

lanuel Frisch, E. D. Martin. Ruben Shor. 

Martin Illness Delaying 

Talks With Distribution 

NEW YORK—Attempt.s by the joint Theatre 

Owners of America-National Allied committee 

on trade practices to continue meetings 

with distribution during the week have 

been postponed because of the illness of E. D. 

Martin, TOA president. 

Martin was taken ill at his Columbus, Ga., 

home following the previous week's conference 

with 20th Century-Fox. TOA headquarters 

said he was considered essential to 

further negotiations with distribution, and 

that no attempts would be made to Initiate 

Senate Votes $4,484,000 

For Overseas Films 

WASHINGTON—The overseas film program 

of the U. S. Information Agency was 

voted the full $4,484,000 the administration 

asked for fiscal 1956, by the Senate on Tuesday 

(31). The House had voted only $3,000,000 

for this activity, about the same as the 

$3,087,000 actually available during the current 

fiscal year. 

Standard Anamorphic 

Prints Recommended 

PARIS—The International Union of Exhibitors 

has elected Italo Gemini president. 

He is an Italian theatre circuit 

operator and heads the Italian exhibitor 

association. The lUE is made up of exhibitor 

associations in 13 countries. Its 

convention here voted to campaign for 

standard prints from anamorphic films. 

It is organizing a television division with 

the aid of the Belgian unit. 

Messages were received from Julius 

Gordon of National Allied and Walter 

Reade jr. of Theatre Owners of America 

expressing an interest in future gatherings. 

The lUE will meet next in Rome 

late in September. 

Berger Still Relying 

On Congress Action 

MINNEAPOLIS—Ben Berger. chairman 

of the Allied States emergency defense committee, 

returned from the conference in New 

York and meeting with Spyros Skouras, 20th- 

Fox president, still feeling that the only way 

that relief can be forthcoming for small 

them until he recovered. It quoted his physician 

as saying his recovery might take a regulation of film rentals. 

exhibitors is through federal government 

week. 

Berger said nothing specific came out of 

Allied members of the committee were the meeting with Skouras, and he said he has 

notified. They had planned to be here Monday 

(30). 

other film company presidents will produce 

little hope that similar get-togethers with 

The committee had planned to seek meetings 

with Paramount and Warner Bros, dur- 

"I don't expect voluntary relief from any 

"the desired results." 

ing the week. They had said these two companies 

had been selected as the "toughest." tend, as I've contended all along, that we 

of the companies," said Berger. "I still con- 

It is still hoped that the meeting wibh Paramount, 

if it materializes, will be attended relief." 

must go to Congress to obtain film rental 

by Barney Balaban, Paramount president. Berger pointed out it's too late to introduce 

Who would represent Warner Bros, was uncertain. 

Harry M. Warner, president, is on Ti-ade Commission regulation of film rentals 

Abram F. Myers' bill calling for Federal 

the coast. 

in this session of Congress but the bill will 

Martin picked up a virus here and on his go into the hopper with Allied States' backing 

and, perhaps, too, with Theatre Owners 

return to Columbus visited his physician who 

gave him penicillin injections and told him of America support during the next session. 

to go to bed and rest. His condition, however, 

was not considered in any way serious. bill will "wise up" the nation on the extent 

The anticipated public hearings on the 

Besides Martin, the TOA contingent consists 

of Alfred Starr, Walter Reade jr. and lizing industry earnings and how the small 

to which "the film companies are monopo- 

Myron Blank. Allied is represented by Rube exhibitors are being hurt," according to 

Shor, president; Ben Marcus, Ben Berger and Berger. 

Jack Kirsch. 

He emphasized Skouras was courteous and 

cordial, but "nice words aren't enough—we 

need tangible action—and no definite commitments 

were received from Skouras." 

Spain Complicates Pact 

Negotiations With U. S. 

NEW YORK—The Spanish government has 

complicated negotiations for a new trade pact 

with the U. S. industry by insisting that 

American companies distribute Spanish pictures 

in return for a generous allotment of 

import permits. 

The board of the Motion Picture Export 

Ass'n received the news Tuesday (31) from 

G. Griffith Johnson, vice-president, who was 

in Madrid working on the pact. He said he 

would continue to oppose the move. It was 

thought here that it might be simply a 

bargaining device. 

Johnson was scheduled to leave Madrid at 

the weekend for talks with the West German 

government and film industry at Bonn and 

Frankfort where a ticket tax to aid production 

is being considered. He may return to 

Madrid. 

MPEA Awaits Remittance 

NEW YORK—The Motion Pictirre 

Export 

Ass'n is awaiting a remittance of $3,500,000 

from Italy in line with its recent approval by 

the Italian government. There have been a 

number of compensation deals arranged by 

the MPEA which released film earnings i:i 

Italy, but no official remittances for a year. 

June 4, 1955 9 

XOFFICE : :

SAW 

n 

I 

COMPO SUPPLYING EXHIBITORS 

WITH AUDIENCE POLL BALLOTS 

They Will Nominate Films 

And Players Which Public 

Will Vote on in November 

NEW YORK—The first official ballot 

for exhibitor nominations for the national 

Audience Awards poll to be conducted 

under Council of Motion Picture Organizations 

auspices is being supplied exhibitors, 

along with a highly attractive and meaty 

brochure outlining the plan. Two other 

ballots will follow. 

NOMINATING BALLOT ONLY 

The ballot is a nominating ballot only and 

is not to be confused with the ballot which 

the public will use in the election to be held 

in theatre lobbies November 17-27. It covers 

pictures released during the period Oct. 1, 

1954-March 31, 1955. An envelope is inclosed 

for mailing to Pi-ice Waterhouse & Co., 56 

Pine St., New York 5, N.Y., before July 11. 

Picture and player nominations are limited 

to ten each. No player can be nominated 

more than once. Players may be nominated 

for theii- work in a certain listed picture, as 

William Holden in connection with either "The 

Bridges at Toko-Ri" or "The Country Gii'l," 

but there can be write-in nominations of both 

pictures and players. Nomination of a picture 

does not mean that the exhibitor must 

nominate any of the players In it. 

The ballot is divided into three parts— the 

best pictures, the best performances of male 

and female stars and the most promising 

young male and female personalities. In the 

following list, where there are asterisks after 

names, they indicate promising young personalities 

as distinct from stars, and where there 

are duplications of names for the same picture, 

it means the vote can go to the players 

either as stars or as young personalities. The 

list follows: 

ADVENTURES OF HAJJI BABA—John Derek, Elaine 

Stewart. 

THE AMERICANO—Glenn Ford, Ursula Thiess, Abbe 

Lone*. 

ATHENA—Edmund Purdom, Vic Damone, Jane 

Powell, Debbie Reynolds, Virginia Gibson*. 

ABBOTT & COSTELLO MEET THE KEYSTONE K0P5 

—Bud Abbott, Lou Costello, Lynn Ban. 

THE BLACK WIDOW—Van Heflin, George Raft, 

Ginger Rogers, Gene Tierney, Virginia Leith*. 

THE BRIDGES AT TOKO-RI—Williom Holden, 

Fredric March, Mickey Rooney, Grace Kelly. 

THE BAREFOOT CONTESSA—Humphrey Bogart, 

Avo Gardner, Rossano Brazzi*, Mori Aldon*. 

THE BLACK KNIGHT—Alan Ladd, Patricia Medina. 

BIG COMBO—Cornel Wilde, Richard Conte, Jean 

Wallace. 

BATTLE CRY—Van Heflm, Aldo Roy, Mono Freeman, 

Nancy Olson, Tab Hunter*, Dorothy Malone*. 

BRIGADOON—^Gene Kelly, Van Johnson, Cyd 

Charisse, Elaine Stewart, Dody Heath*. 

ADDITIONAL FILM ENTRIES 

BEAU BRUMMELL—Stewart Grainger, Peter Ustinot, 

Robert Morley, Elizabeth Taylor. 

BAD DAY AT BLACK ROCK—Spencer Tracy, Robert 

Ryan, John Ericson*. 

THE BLACKBOARD JUNGLE—Glenn Ford. 

BLACK SHIELD OF FALWORTH—^Tony Curtis, Janet 

Leigh, Barbara Rush*. 

BENGAL BRIGADE—Rock Hudson, Arlene Dahl. 

CARMEN JONES—Horry Belafonte, Dorothy Dondridge, 

Horry Belafonte*, Dorothy Dondridge*. 

COUNTRY GIRL—Bmg Crosby, William Holden, 

Grace Kelly. 

CREST OF THE WAVE—Gene Kelly, Jeff Richards*. 

CAPTAIN LIGHTFOOT—Rock Hudson, Barbara 

Rush, Jeff Morrow*, Borboro Rush". 

If Poll Succeeds, Rhoderi 

Sees a Business 'Boom 

HOLLYWOOD—A "terrific" 

business boom 

for the trade as a whole will result if the 

national audience poll 

to be conducted this 

fall under the auspices 

of COMPO succeeds in 

launching five or six 

new film personalities, 

Elmer C. Rhoden, 

president of National 

Theatres and chairman 

of COMPO's audience 

awards committee, 

declared here 

Wednesday (1). 

Elmer C. Rhoden Speaking at an informal 

luncheon for 

studio advertising-publicity chiefs, Rhoden 

opined that the poll some day will become 

one of the most important and powerful influences 

in getting people out to see more 

movies. It is, he added, "something that 

should have been put into practice many, 

many years ago, but because of the lack of 

coordinated effort and unity within our industry, 

this important job was left undone." 

As host at the luncheon session, Rhoden 

called upon the studio advertising and publicity 

executives to help in creating selling campaigns, 

particularly trailers on new personal- 

DESIREE—Marlon Brando, Michael Rennie, Jeon 

Simmons, Merle Oberon, Charlotte Austin*. 

THE DETECTIVE—Alec Guinness, Joan Greenwood. 

DRUM BEAT—Alan Ladd, Audrey Dalton, Robert 

Keith*, Mansa Pavan*. 

DEEP IN MY HEART— Jose Ferrer, Walter Pidgeon, 

Merle Oberon, Helen Traubel, Doe Avedon*. 

DAWN AT SOCORRO—Rory Calhoun, Piper Laurie. 

DESTRY—Audie Murphy, Mori Blanchard. 

FOUR GUNS TO THE BORDER— Rory Calhoun, 

Colleen Miller, George Nader*, Colleen Miller*. 

FAR COUNTRY—James Stewart, Ruth Roman, 

GREEN FIRE—Stewart Granger, Poul Douglas, Grace 

Kelly. 

Ballot 

Distribution 

Through National Screen 

NEW YORK—The first COMPO ballot 

lists 72 pictures featm'ing 184 stars and 

is being distributed to 19,000 theatres by 

National Screen Service. The pictm-es 

were suggested for nomination by the 

sales managers of the distributing companies. 

All have the code seal, a mandatory 

provision in contest rules. 

Universal-International heads the list 

with 16. The other totals are: MGM, 13; 

20th Centui-y-Fox, ten; Columbia, seven; 

Warner Bros., seven; Pai-amount. six: 

Allied Artists, five; RKO, four, and 

United Ai'tists, four. 

ities, and said the exploitation for the poll wj 

get its springboard from Hollywood's drunj 

beating staffs. He asked the assembli 

publicists to inform theatre operators moj 

intensively about new screen talent ai 

supply more information to columnists. ! 

As concerns the showing of trailers aij 

other studio-sponsored programs, the N 

executive said he had been assured by leal 

ing theatre organizations that they w, 

"enthusiastically cooperate." 

Between 50 and 60 million 

j 

people will ' 

given an opportunity to participate in tj 

poll, Rhoden declared, and by so doing fi 

"give to our producers in Hollywood mrt 

valuable information and serve as a guide », 

what our patrons like and support." 

Additionally, more people will go to m(f 

movies to help them decide how to cast tht 

ballots, Rhoden predicted, adding: ; 

"This will be the voice of the people." 

j 

Among those on hand were John C. Pllil, 

representing Allied Artists; David A. Lipf,, 

Universal-International; Teet Carle, Pa^ 

mount: Card Walker, Disney; Frank Wl:!- 

beck and Eddie Lawrence, MOM; Al Horwi, 

Columbia; Bill Hendricks, Warners; Dlb 

Wales, Ass'n of Motion Picture Produce 

Marty Weiser, for Lippert and Filmakers; E/i 

Nat Dyches, 20th Century-Fox. 

HANSEL AND GRETEL—Kinemins (electronic|il 

animated dolls). 

THE HUMAN JUNGLE—Gory Merrill, Jan Sterlii] 

HIT THE DECK—Tony Martin, Wolter PidgJi, 

Vic Damone, Jane Powell, Debbie Reynolds, Ann Mir. 

JUPITER'S DARLING—Howard Keel, Ge(«( 

Gower Champion, Esther Williams, Mi

p 

. WOMAN'S 

i 

1 

RING 

— 

; June 

- 

j) THIS IS PARIS—^Tony Curtis, Gloria DeHoven, 

mliQ Hansen*. 

X BRIDGES TO CROSS—Tony Curtis, Julie 

^cns, George Noder*. 

AOKE SIGNAL—Dana Andrews, Piper Laurie, Rex 

Uon*. 

JFOFS NO BUSINESS LIKE SHOW BUSINESS— 

Lv, Donald O'Connor, Johnny Roy, Ethel 

Vlarilyn Monroe, Mitzi Goynor. 

CIRCUS—Dean Martin, Jerry Lewis. 

'VRZAN'S HIDDEN JUNGLE—Gordon Scotf. 

IREE HOURS TO KILL— Dana Andrews, Donno 

Ri-i 

5NIGHT'S THE NIGHT—David Nr Borry Fitzijjid, 

Yvonne De Carlo. 

,!ACK OF THE CAT—Robert Mitchum, Tereso 

Wiiht, Tab Hunter*. 

NTAMED—Tyrone Power, Susan Hoyword, Richard 

Eci', Rito Moreno*. 

ÎDERWATER!—Gilbert Roland, Richard Egon, Jane 

Riell, Lori Nelson". 

:RA CRUZ Gary Cooper, Burt Lancaster, Santo 

W'ielV 

HE VIOLENT MEN—Glenn Ford, Barbara Sfonv»',., 

Brian Keith*, Dionne Foster*, May Wynn*. 

HITE FEATHER— Robert Wagner, Debro Paget, 

Viinio Leith*. 

WORLD—Clifton Webb, Fred Moc- 

Cornel Wilde, Van Heflin, June AllysonJ, 

M'"oy, 

Loen Bocall, Arlene Dohl. 

HITE CHRISTMAS— Bing Crosby, Danny Koye, 

R) mory Clooney, Vera-Ellen. 

OMEN'S PRISON—^Howard Duff, Ida Lupmo, Cleo 

Mre*. 

a lies to the male and female stars and to 

p nising young male and female person 

aiies. 

til 

|i each of the second and third nominating 

piods the five pictures, the stars and the 

personalities receiving the most exhibitor 

nîinating votes will be considered nomiri'3d 

and their names listed on the ballot 

t(be marked by the public during public 

v;ng. 

losing date for the second period will be 

ûst 15 and for the third and final period 

Cober 15. Ballots for distribution to the 

p lie will be available to exhibitors through 

N ional Screen Service or some other agency. 

F'ticipating theatres may arrange for 

pilication of ballots in local newspapers as 

eUion promotion, but all ballots to be 

eMble must be cast in ballot boxes set up 

lobbies. 

i'..heatre 

n appropriate national function for the 

b owal of the awards will be arranged after 

tl balloting, probably on December 5, 6 or 7. 

I'viU be held in Hollywood and broadcast 

n onally on television and radio. 

A ESSORIES AVAILABLE 

ccessories to be available to exhibitors 

«' 

include a 12-page pressbook and two 

tl lers, one to be used in advance and the 

r during the balloting period; one 40x60 

P' e;- announcing the balloting in advance 

'I 

.mother listing the pictures and personal 

es, printed ballots for distribution to pa- 

J s and stickers to be pasted on ballot boxes. 

T pressbook will be free. There will be a 

" inal charge for the other items. 

le COMPO brochure lists the personnel 

ul he national committee, previously public 

^d, and statements by Elmer C. Rhoden, 

nional chaii-man; Leonard H. Goldenson. 

Rert J. O'Donnell, Samuel Rosen, Sol A. 

Si vartz, Joheph R. 'Vogel. Frank H. Ricketsc 

jr., Ralph W. Russell. Wilbur Snaper, 

Si Pinanski, Al Lichtman, Harry Brandt, 

El nuel Frisch, E. D. Martin. Ruben Shor. 

Martin Illness Delaying 

Talks With Distribution 

NEW YORK—Attempts by the joint Theatre 

Owners of America-National Allied committee 

on trade practices to continue meetings 

with distribution during the week have 

been postponed because of the illne.ss of E. D. 

Martin, TOA president. 

Martin was taken ill at his Columbus, Ga., 

home following the previous week's conference 

with 20th Century-Fox. TOA headquarters 

said he was considered essential to 

further negotiations with distribution, and 

that no attempts would be made to hiitiate 

them until he recovered. It quoted his physician 

as saying his recovery might take a 

week. 

Allied members of the committee were 

notified. They had planned to be here Monday 

(30). 

The committee had planned to seek meetings 

with Paramount and Warner Bros, during 

the week. They had said these two companies 

had been selected as the "toughest." 

It is still hoped that the meeting wit*i Paramount, 

if it materializes, will be attended 

by Barney Balaban, Paramount president. 

Who would represent Warner Bros, was uncertain. 

Harry M. Warner, president, is on 

the coast. 

Martin picked up a virus here and on his 

return to Columbus visited his physician who 

gave him penicillin Injections and told him 

to go to bed and rest. His condition, however, 

was not considered in any way serious. 

Besides Martin, the TOA contingent consists 

of Alfred Starr, Walter Reade jr. and 

Myron Blank. Allied is represented by Rube 

Shor, president; Ben Marcus, Ben Berger and 

Jack Kirsch. 

Senate Votes $4,484,000 

For Overseas Films 

WASHINGTON—The overseas film program 

of the U. S. Information Agency was 

voted the full $4,484,000 the administration 

asked for fiscal 1956, by the Senate on Tuesday 

(31). The House had voted only $3,000,000 

for this activity, about the same as the 

$3,087,000 actually available during the current 

fiscal year. 

Standard Anamorphic 

Prints Recommended 

PARIS—The International Union of Exhibitors 

has elected Italo Gemini president. 

He is an Italian theatre circuit 

operator and heads the Italian exhibitor 

association. The lUE is made up of exhibitor 

associations in 13 countries. Its 

convention here voted to campaign for 

standard prints from anamorphic films. 

It is organizing a television division with 

the aid of the Belgian unit. 

Messages were received from Juhus 

Gordon of National Allied and Walter 

Reade jr. of Theatre Owners of America 

expressing an interest in future gatherings. 

The lUE will meet next in Rome 

late in September. 

Berger Still Relying 

On Congress Action 

MINNEAPOLIS—Ben Berger, chairman 

of the Allied States emergency defense committee, 

returned from the conference in New 

York and meeting with Spyros Skouras, 20th- 

Fox president, still feehng that the only way 

that relief can be forthcoming for small 

exhibitors is through federal government 

regulation of film rentals. 

Berger said nothing specific came out of 

the meeting with Skouras, and he said he has 

little hope that similar get-togethers with 

other film company presidents will produce 

"the desired results." 

"I don't expect voluntary relief from any 

of the companies," said Berger. "I still contend, 

as I've contended all along, that we 

must go to Congress to obtain film rental 

relief." 

Berger pointed out it's too late to introduce 

Abram P. Myers' bill calling for Federal 

T:-ade Commission regulation of film rentals 

in this session of Congress but the bill will 

go into the hopper with Allied States' backing 

and, perhaps, too. with Theatre Owners 

of America support during the next session. 

The anticipated public hearings on the 

bill will "wise up" the nation on the extent 

to which "the film companies are monopolizing 

industry earnings and how the small 

exhibitors are being hurt," according to 

Berger. 

He emphasized Skouras was courteous and 

cordial, but "nice words aren't enough—we 

need tangible action—and no definite commitments 

were received from Skouras." 

Spain Complicates Pact 

Negotiations With U. S. 

NEW YORK—The Spanish government has 

complicated negotiations for a new trade pact 

with the U. S. industry by insisting that 

American companies distribute Spanish pictures 

in return for a generous allotment of 

import permits. 

The board of the Motion Picture Export 

Ass'n received the news Tuesday (31) from 

G. Griffith Johnson, vice-president, who was 

in Madrid working on the pact. He said he 

would continue to oppose the move. It was 

thought here that it might be simply a 

bargaining device. 

Johnson was scheduled to leave Madrid at 

the weekend for talks with the West German 

government and film industry at Bonn and 

Frankfort where a ticket tax to aid production 

is being considered. He may return to 

Madrid. 

MPEA Awaits Remittance 

NEW YORK—The Motion Picture 

Export 

Ass'n is awaiting a remittance of $3,500,000 

from Italy in line with its recent approval by 

the Italian government. There have been a 

number of compensation deals arranged by 

the MPEA which released film earnings in 

Italy, but no official remittances for a year. 

B( OFFICE : 

4, 1955 9

20i. LIGHTS UP 

NEW YORK 

WITH 6 

FIRST-RUN 

HITS ON 

BROADWAY!

m 

MAUREEN O'HARA- ANTHONY QUINN 

A CINEMaScOP^ Picture 

An Edward t Alperson Presentation Released by 20tli CenturyFo* 

ASTOR 

(rN 

starring 

MARILYN MONROE 

and TOM EWELL 

A CINEMaScoPE Picture 

COLOR by DE LUXE 

" 's a pleasure to do

- 

Ists Corp. vice-presi- 

dent in charge of domestic 

operations, died 

Thursday (2). He had 

been taken critically ill 

a few days before while 

in the apartment of 

Joseph M. Schenck and 

was taken to St. Luke's 

Hospital. He had been 

in ill health about a 

j 

PuUc ê^nU 

Reports 50-60% TV Shows 

Being Produced on Films 

T. Gentry Veal of Eastman Kodak says 

proportion is increasing as 20tli Century-Fox 

television subsidiary prepares to use old 

Western avenue studio for this purpose. 

* 

COMPO Luncheon Planned 

As Interest in Poll Jumps 

Elmer Rhoden to make trip to New York 

Thursday (9) for discussion of exhibitor reactions 

following mailing of ballots; other 

regional meetings to follow. 

• 

Shift in Personnel of FCC 

May Delay Toll TV Ruling 

Frieda Hennock departure, mass of problems 

to be studied, plus investigating moves 

expected in Senate are expected to set back 

? a decision until next year; filing deadline 

* is Thursday (9). 

• 

Two More 'Davy Crockett' Suits 

Are Filed in Baltimore 

Clothing manufacturers claiming trademark 

rights take court action against two mail 

order houses and file answer to halt Walt 

Disney suit against them, as merchandising 

eai-nings of almost $4,000,000 are foreseen. 

• 

U. S. Court Grants Second 

Loew Plea for Drive-In 

Judge Goddard approves acquisition of 

Jacksonville spot; other defendants in antitrust 

case who had been awaiting decision see 

possibility of expansion into open-air field; 

court had been slow to act in two previous 

cases. 

• 

Norton Tune Is Elected 

Tennessee TOA Head 

Succeeds Stacy Wilhite; other officers: W. 

Russell Holder, vice-president; Aubrey 

Crouch, secretary-treasurer; Alfred Starr and 

Kermit Stengel, 

directors. 

• 

New Universal Exchange 

Under Way in Memphis 

New home, to cost $100,000, expected to be 

completed in September; location is on northwest 

corner of Huling and St. Martin streets; 

Richard C. Setteen is manager. 

• 

Amusement Tax Receipts 

Increase in Kentucky 

Total for July-April totaled $1,377,321, as 

compared with $1,273,587 in the previous year; 

receipts in April were $90,794, against $88,- 

108 in April 1954. 

• 

Only 33 Films Produced 

In Mexico During '55 

Of that amount eight were made by Americans, 

according to the National Actors Union; 

only 500 of its 3,500 members were employed 

in pictures thus far this year. 

12 

MGM Plans to Produce 

13 Films in Two Months 

HOLLYWOOD — With the scheduled 

launching of eight more features between 

now and the end of July to supplement five 

already before the 

cameras, MGM will 

reach a five-year production 

peak within 

the next seven weeks, 

studio head Dore 

Schary disclosed. To 

meet the demands, 

work has begun on a 

construction program 

which will expand the 

facilities of numerous 

departments in some 

cases to more than 

Dore Schary double their present 

capacities. 

Schary said he expected the accelerated 

pace "to continue without interruption 

through the remainder of the year." 

SPENCER TRACY IN OPENER 

Launching the new program is a location 

trek to the Colorado Rockies for "Tribute to 

a Bad Man," starring Spencer Ti-acy, being 

produced and directed respectively by Sam 

Zimbalist and Robert Wise. It wiU be followed 

immediately by a location junket to 

South Dakota for "The Last Hunt." toplining 

Robert Taylor, Stewart Granger and Lloyd 

Nolan, which Richard Brooks will meg. 

Slated to start this month and next are 

"I'll Cry Tomorrow," autobiography of Lillian 

Roth, starring Susan Hayward, to be produced 

by Lawrence Weingarten and piloted 

by Daniel Mann; "The Tender Trap," romantic 

comedy with Debbie Reynolds, Frank 

Sinatra and David Wayne, also a Weingarten 

production, which Charles Walters 

will direct; "Gaby," starring Leslie Caron, 

produced by Edwin H. Knopf, megged by 

Curtis Bernhardt; "Weekend at Las Vegas," 

a Joe Pasternak production, starring Cyd 

Charisse; "Fearful Decision," suspense drama 

which Nicholas Nayfack will produce; "The 

Rack," starring Gleian Ford, which Arthur 

M. Loew jr. is to produce. 

Additionally, Zanra Productions—headed by 

Desi Arnaz and Lucille Ball—will gun "Forever 

Darling," for MGM release, with Arnaz, 

Miss Ball and James Mason in the leads and 

Alexander HaU directing. 

ON THE SOUND STAGES 

Pi'esently on the sound stages are "Diane," 

starring Lana Turner; "Kismet," with Howard 

Keel and Ann Blyth; "Forbidden Planet," 

toplining Walter Pidgeon and Anne Francis; 

and two being filmed abroad, "Bhowani 

Junction," starring Ava Gardner and Stewart 

Granger, and "Quentin Durward," with Robert 

Taylor. 

All of the pictures now being lensed and 

five of the eight set to start are in Cinema 

Scope and color, the exceptions being "The 

Rack," "I'll Cry Tomorrow" and "Fearful Decision." 

Schary declared the augmented schedule 

will result in the highest employment index 

in more than five years at the studio. 

MGM to Double Output 

Of Cartoon Department 

HOLLYWOOD—Concurrent with its' 

projected upsurge in feature film production, 

MGM is doubling the output and 

personnel of its cartoon department and 

henceforth will turn out 18 pen-and-inkl. 

subjects annually, all in CinemaScopd 

' 

and Technicolor. 

Hal Ehas, associated for 18 years witW 

the production and distribution of MGM] 

short subjects, has been upped to man-j 

ager of the cartoon division, headed by! 

Fred Quimby, who is leaving on an ex-t 

tended vacation. 

j 

At the same time Joseph Barbera and 

William Hanna, writer-director team om 

the "Tom and Jerry" series, were pro-] 

moted to fuU producer status and will! 

supervise all of the 18 planned cartoons! 

Nine will be in the "Tom and Jerry') 

group, six will star "Droopy" and the bal-] 

ance will be adapted from published 

works. 

Harry Buckley. Veteran 

; 

In UA Operation, Dies 

NEW YORK—Harry Douglas Buckley, ; 

vice-president and a director of United AJ 

ists Theatre Circuit and former United A; 

year. 

Funeral services will 

be held Monday (6) at 

Donelly Funeral Home, 

St. Louis, his native city. 

Harry D. Buckle; 

He ___ leaves his wij. 

Florence. There were no children. 

j 

Buckley entered the theatre business w 

the age of 21 by becoming manager of ife 

Gan-ick Theatre, later the Columbia, 

Louis. Later he was UA branch manager jJ 

Kansas City and Los Angeles manager, f 

became business manager for Mary PickfW 

and Douglas Fairbanks, then a UA hon|office 

executive. He left UA when the adm 

istration of the late Paul V. McNutt tcC 

over in 1951. He was one of the origiil 

and one of the largest stockholders in Unifl 

Artists Theatre Circuit. 

Frank J. Downey 

DETROIT—Frank J. Downey, who n 

manager of the Detroit MGM exchange 

31 years, died May 28 in Los Angeles, wh 

he moved following his retirement last Sitember 

1. During his years as dean of loJ 

exchange executives, he came to be knop 

as Detroit's "Mr. Motion Picture Businesij 

BOXOFFICE June 4, 196!

, 

linn, 

'• 

I 

iring 

: Cinemascope 

i 

m.se 

I' 

I 

i)th-Fox Schedules 13 

luring June-October 

|( .>fEW YORK—Twentieth Century-Fox will 

* 

I.ce 13 features, 12 of them in Cinemascope 

[i color, in national release between June 

d October 1955. The total for the year 1955 

|r Lexpected to total 28. 

fune releases are headed by Charles K. 

';dman's "The Seven Year Itch," recently 

meed from the originally scheduled 1956 

date, which stars Marilyn Monroe 

, d Tom Ewell. Also in June are "Soldier of 

litune," starring Clark Gable and Susan 

jyward, and "The Magnificent Matador," 

jrring Maureen O'Hara and Anthony 

an Edward L. Alperson production. 

. three are in Cinemascope and color. 

(uly releases will be: "House of Bamboo." 

., ! rring Robert Stack, Robert Ryan and 

, firley Yamaguchi; "How to Be Very, Very 

fpular," starring Betty Grable, Sheree North 

1 Robert Cummings, and the first Cinemape 

featurette, "The Living Swamp." "A 

in the Balance," a Panoramic Pi-oduction, 

rring Ricardo Montalban, Anne Bancroft 

J Lee Marvin, is the only black-and-white 

iture in the group of 13. 

[\ugust releases will be headed by "The 

gin Queen," starring Bette Davis, Richard 

dd, Joan Collins and Jay Robinson, and 

;ft Hand of God," starring Humphrey 

.gart and Gene Tierney, both in Cinema- 

JDpe and color by DeLuxe. September re- 

~ fses will be: "Love Is a Many-Splendored 

' 

ing," starring William Holden, Jennifer 

. ;es and Gloria Grahame, and "The Tall 

n," starring Clark Gable, Jane Russell and 

y Madison, both in Cinemascope and color 

DeLuxe. 

: 

rne October releases will be: "Seven Cities 

Gold," starring Richard Egan, Michael 

nnie, Rita Moreno and Cameron Mitchell, 

k ii "The Girl in the Red Velvet Swing," 

* Ray MiUand and Joan Collins, both 

and color by DeLuxe. Only 

last named is still in production, all the 

; 

lers have been completed. 

'E Seeking Bank Loans 

5 Finance Production 

WW YORK—Italian Films Export has ap- 

;d to a number of American banks for 

ns totaling $500,000, which it will pass on 

producers of top pictures. Seymour Poe, 

'cutive vice-president, said IFE would have 

finance producers if it is to compete with 

er distributors, and that the producers 

'd not necessarily be Italian. He will visit 

me soon to meet with the IFE board and 

ise a program which IFE hopes will be 

ractive to independent producers. 

Jndlinger Making Survey 

There's a FORTUNE in ]2 

boxoffices iiaii "THi 

ROXY

m 

I 

mrER. as the nation's 

ING"OF 'EM ALL! 

JVAtl 

// 

THEATRES 

LOS ANGELES 

INDIANA 

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RIALTO 

LOUISVILLE 

SENATE 

HARRISBURG, PA. 

FOX 

POLI 

POLI 

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NEW HAVEN 

HARTFORD 

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FULTON 

ASTOR 

WEST COAST 

LINCOLN 

ALABAMA 

PITTSBURGH 

READING 

LONG BEACH, CAL. 

SPRINGFIELD, ILL. 

BIRMINGHAM 

POLI 

POLI 

WARNER 

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BROAD 

GRAND 

SPRINGFIELD, MASS. 

WORCESTER 

ATLANTIC CITY 

SPRINGFIELD, MO. 

COLUMBUS 

TOPEKA 

CAPITOL 

FOX 

NEW 

STATE 

CALIFORNIA 

GRANADA 

FLINT 

SAN FRANCISCO 

BALTIMORE 

NEW BEDFORD, MASS. 

SAN DIEGO 

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VICTORY 

EVANSVILLE 

PALACE 

CINCINNATI 

»J 

20th century- fox presents 

CLARK 

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SUSAN 

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SOLDfER. 

FomuNE 

From the Novel by Ernest K. Gann 

C|NemaS< 

COLOR by DELUXE 

Picture

I 

St. Louis Diocesan Paper 

Takes Wallop at Movies 

ST. LOUIS—In a two-column, first-page 

article headed "Movie Survey Shows 50-50 

Chances for Viewing Decent Film," the St. 

Louis Register, official publication of the 

St. Louis archdiocese of the Catholic Church, 

has come up with the most critical blast 

against the motion picture industry since "The 

French Line" controversy of February 1954. 

The paper, with a circulation in excess of 

100,000, is mailed to every Catholic home in 

the archdiocese which covers not only St. 

Louis and St. Louis County but a substantial 

portion of the eastern part of Missouri. 

TEXT OF ARTICLE 

The text of the article as it appeared in 

the Catholic paper follows: 

"Catholics in the St. Louis area had a 

50-50 chance of seeing a decent show last 

weekend at the 'big theatres' or at one of the 

drive-ins. 

"A survey of films being shown at local 

movie houses indicated that only three of 

the seven major theatres in the city offered 

a program that met Catholic Legion of Decency 

standards in its entirety. 

"The drive-ins did slightly worse, offering 

only three morally approved programs out 

of eight. 

"In each category of the survey, one theatre 

offered a program whose rating could not 

be immediately determined. 

"Of 61 current St. Louis films checked 

against Legion of Decency lists, 37 were classified 

as 'unobjectionable,' while 24 were rated 

as 'objectionable in part.' Only 18 of the 61 

were considered proper fare for children, according 

to the Legion's lists. 

"It was found that many of the theatres 

were coupling pictures classified A or A-1 

(unobjectionable for adults) with pictures 

that had been disapproved because of partial 

deviations from moral standards. 

"According to Legion of Decency ratings, 

such a combination of films should not be 

patronized. 

ON THE INCREASE 

"The local survey was taken following 

charges by the executive secretary of the National 

Legion of Decency that 'morally offensive 

material' is on the increase in the movies. 

" 'Variety,' a magazine of the entertainment 

business, recently reported that a trend toward 

a 'broader, more liberal. Production 

Code' was growing. 

"This report has been substantiated by recent 

columns of William Mooring, the nationally 

syndicated movie columnist of the 

'St. Louis Register.' 

"Warnings like these have increased the 

Censorship of Newsreels 

Ends in Maryland 

Baltimore — Newsreel censorship in 

Maryland ended Wednesday (1) by action 

of the state legrislature, which also provided 

that decisions in censorship controversies 

in the Baltimore city court may 

now be taken to the court of appeals. 

A Catholic Weekly Cautions 

Legion on Film Evaluations 

New York—The role of the Legion of 

Decency and film censorship are the subject 

of an editorial in the current issue 

of the Commonweal, weekly magazine 

edited by Catholic laymen which sometimes 

presents independent views. Catholics 

are represented as "defenders of moral 

values" and liberals as "protectors of 

freedom and creativity." 

The publication argues that the use of 

pressure is "one of freedom's indispensable 

weapons," and that liberals in opposing 

it "trap themselves in denying the legitimacy 

of pressure at all." 

"In a free society," it says, "the answer 

to pressure we don't like is not to denounce 

its use or its right to exist . . . 

but to organize counter-pressure." 

It continues: 

"The Legion of Decency . . . operates on 

the principle of making only moral evaluations 

of movies, leaving to others all 

consideration of their artistic aspects. 

This sounds fine; the trouble is, it cannot 

be done . . . Everything depends on the 

totality of the work. To abstract the 

theme or the conclusion from this totality 

and praise or blame it for itself is to 

praise or blame nothing. 

"Yet this is what the Legion of Decency 

is too often betrayed into doing by its 

single-minded attention to morals without 

art. It is fitting and proper, certainly, 

that the church concern itself with pubUc 

morals. It is necessary that such an organization 

as the Legion of Decency 

exist." 

necessity of providing full and adequate information 

about current films, members of 

the Legion of Decency said this week. 

"The St. Louis Circle of the International 

Federation of Catholic Alumnae has been 

working with four local high schools to post 

weekly listings of neighborhood and downtown 

movie offerings in 140 churches and 26 

high schools of the area. 

"Some parishes of the archdiocese indicate 

the Legion rating for each of the films playing 

at neighborhood theatres in the weekly 

parish bulletin. 

"Legion members pointed out to the 'St. 

Louis Register' that Istings should be clipped 

frequently and saved, so that revivals of certain 

films can be checked when they appear 

in local theatres. 

"The upswing in the number of immoral 

films led the St. Louis Chapter of the Legion 

of Decency to make the following recommendations 

recently: 

"1. Consult your church or bulletin board 

for the rating of current shows. 

"2. Attend only A-1 or A-2 movies and remain 

away from all others. 

"3. Refrain from patronizing places of 

amusement that show condemned movies as a 

matter of policy." 

Ohio House Approves 

New Censorship Bill 

COLUMBUS—The Ohio House of Repr6 

sentatives has passed and referred to tb 

Senate House Bill 29, backed by Gov. Fran 

Lausche's administration, which would re 

store prior censorship of films in Ohio. Vol 

on the measure was 105 to 10. 

Earlier, the House approved by a vote ( 

124 to 3 the Chester-McGovern bill (No. 7i; 

providing penalties for exhibiting "obscenf 

films to children under 18 and selling "ol 

scene" comic books to minors. This measui 

too has gone to the Senate. 

Leading the debate for the prior censorsh 

measure was Rep. Andrew W. Putka, Demi 

crat, Cleveland, one of the authors of tl 

bill. 

"We have a constitutional, as well as mon 

right to stop this evil of obscene and obje 

tionable movies at the source," Putka said, 

Rep. Gilbert Bettman, Republican, Cincij 

nati, in opposing the bill, attacked it as u; 

constitutional and a violation of the cons' 

tutional right of free expression. He said o: 

three states now have censorship and that 

problem should be handled by the crimir] 

laws through punishment for showing 

jectionable films rather than attempting 

"unconstitutional approach of prior restrain! 

Rep. Roy H. Longenecker, Republicij 

Pemberville, likened some films to "garbi 

fed to little pigs." He said the legislature t| 

years ago passed a bill requiring farmers 

boil garbage before feeding it to pigs, 

that garbage is not as offensive as the rotti 

putrid stuff that is presented in some movlf 

he said. "It is worse than any garbage 

to the little pigs." 

Before passing the bill, the House, with 

a record vote, defeated an amendment 

H. B. 29 which would have required the » 

sorship only of films shown to those under 

Detroit Circuit Is Using 

Trading Stamps Plan 

DETROIT—Theatres at long last h 

joined supermarkets, gas stations and otj 

retail outlets here in offering their patrj 

trading stamps. The Sterling-A&W 

tres circuit of 12 houses, owned by Artl 

Weisberg, is introducing trading stamps to' 

adult patrons, at the premium rate of 

stamps for each admission. None is gift 

for children. Adult admissions vary fronwl 

to 60 cents. 

Sterling is cooperating with other ItU 

retail firms in introducmg the Gold HI 

Stamps, which is probably the best publiciid 

trading stamp deal currently in the Det 

area. It was introduced locally a few wi 

ago, with one supermarket chain, one 1(1 

gas station chain, and so on, franchisedj 

use the stamps. 

Weisberg secured exclusive rights to 

cooperative plan for theatres in the Det|ll 

area, and Ls sharing it with two indepem 

houses—Alfred Ackerman's East Side 

the Farnum in Hamtramck, operated by 

Schlussel family. 

"It is very satisfactory," Weisberg s 

predicting, "I believe it will work into a 

thing." 

An entire attraction board at each the 

is devoted to promotion of the plan, featu 

a blowup of the Gold Bell which is no 

familiar sign in all promotion for the p 

j 

p. 

16 BOXOFFICE June 4,

m 

' 

Grace 

— 

Somen's Clubs Award 

Rations to Films 

!" ADELPHIA — Four awards and a 

uere given for outstanding films and 

lit tlie convention of the General 

in of Women's Clubs at the Belleit 

ford Hotel May 27. Mrs. Charlotte 

3: itli i.s chairman of the motion picture 

ii 

;ion, 

siiecial award for spiritual values was 

11 t.i "The Robe" (20th-Fox>, now in the 

ie 

!i 

lid year of its showing, because it "made 

iti; an impact on audiences throughout the 

Died States that it is still considered by 

nlibers of the Federation to have portrayed 

tptual values more powerfully than any 

)t r film released in 1954-55." 

le award of the year for spiritual values 

vet to Dr. James K. Friedrich-Selected 

ptiiire.'i Corp. for "Day of Triumph." The 

.' 

Aas made on vote of members. 

ward of the year for individual 

i: .bility was given to "The Bridges at 

Ti i-Ri" for the characterization of indllual 

responsibility as the highest virtue 

th individual can render to society. 

lie conservation award of the year went 

to Valt Disney True-Life series from the 

Cc-ervation of Natural Resources Departm'f 

and the Motion Picture Division for 

•T' Living Desert" and "The Vanishing 

Pt^rie." 

'j-ee citations were given as follows: To 

Ja.is Dean for his stellar performance in 

th' portrayal of the youth Caleb Trask in 

W lers "East of Eden" and for his presentathe 

need for good inter-family reips. 

Lriiest Borgnine as character actor of 

th|'ear for his versatile presentation of such 

dlVse characters as Marty in "Marty," to 

C6f Ti-imble in "Bad Day at Black Rock," 

anas Stadt in "Violent Saturday." 

Kelly for her distinguished perfoi 

ances during 1954 in "Dial M for Murde 

"Rear Window," "Green Fire," "Country 

Gi ' and "The Bridges at Toko-Ri." 

Fk Theatres Creditors 

Ae Awarded $100,000 

iiW YORK—Judge Lawrence E. Walsh in 

Feral District Court has awarded $100,000 

&(. the All Continent Corp. of New York to 

cr itors of the old Pox Theatres Corp. after 

agement by Fox trustees and Robert Aron- 

«t( . attorney for the creditors. 

le Fox circuit went into bankruptcy early 

lii;ne 1930s. Since then Aronstein has recored 

$2,000,000 for its creditors. He 

Dijaged a reversal of the 1937 decision of 

thlate Judge Martin T. Manton awarding 

tb Academy of Music to Skouras Theatres 

fo^$155,000. Later, the theatre was leased 

he circuit for 14 years at an annual 

il of $175,000. More actions pend. 

Hyward Busy Arranging 

F r Two Productions 

;w YORK — Leland Hayward, producer, 

tr ed here Monday (30) from Paris where 

.împleted arrangements for location sites 

»(^ and in Spain for filming "The Spirit 

t t. Louis," starring James Stewart. He 

*)y air two days later to see Ernest Hemliy 

in Cuba on filming "The Old Man 

;: >}the Sea," starring Spencer Tracy. While 

i 

i he met with Warner Bros, officials. 

THROUGH 

his adamant refusal to Why. then, this sudden attack on the 

acquiesce to the recent pressure of instrument and the manner in which it is 

self-ordained censorship groups, Eric being applied to contemporary product? 

Johnston has added cubits to his stature To those familiar with the back-scenes 

as president of the Motion Picture Ass'n of machinations of individuals and groups 

America. At the same time, his fortitudinous 

position has accorded new meaning ment to further their own prestige and/or 

which would use the self- regulatory docu- 

and prestige to the industry's Pi-oduction profits, the answer is all too obvious. 

Code, the administration of which is an The foremost reason for initiating and 

integral portion of Johnston's organization. 

maintaining the code was to discourage and 

render unnecessary censorship of movies 

The MPAA chieftain made known his by federal, state and local governments. 

forthright stand at a press conference How markedly successful it has been in 

called on his behalf during his recent and attaining this goal is a matter of record. 

brief trip to Hollywood. At that parley he And while the PCA has been expensively 

left no doubt as to his determination that supported to serve as a bulwark against 

no such mentoring organizations operating widespread heckling, diversified and often 

outside the film trade will exert any influence 

contradictory censure, the exhibition 

whatsoever upon the personnel, poli- 

branch of the trade has expended addi- 

cies and modus operandi of the PGA tional vast sums and influence for the 

which, he declared, is "doing an excellent same purpose. 

job" and, possessing a "sensitive ear to pub- 

To discount all of that money and effort 

by knuckling under to one pressure group 

would not only be foolhardy but would be 

loudly inviting comparable busybody meddling 

by countless additional organizations 

of similar ilk; to say nothing of the abovementioned 

official policing which currently 

and fortunately is at an all-time low. 

lic opinion," welcomes constructive criticism 

but has no intention of becoming involved 

in controversy. 

His remarks were, indirectly, a reference 

to charges made some days earlier in New 

York by the Catholic Legion of Decency 

that "morally offensive" material in film 

fare is on the increase. 

It should hardly be necessary to remind 

that the code was formulated approximately 

23 years ago and purportedly incorporated 

the best thoughts of many industry 

and allied factions. And let it not be forgotten 

that persons who are today's champions 

of the CLOD were noteworthily active 

among those segments. As Johnston 

pointed out, administration of the credo 

has varied not one iota under the stewardship 

of Geoffrey Shurlock from that which 

obtained during the tenure of Joseph 

Breen, Shurlock's predecessor. In this connection, 

the MPAA president expressed unwavering 

confidence in the PGA administrator, 

praised him liberally for his achievements 

and noted that such esteem for 

Shurlock was shared by every major studio 

head. 

R. A. Mack Nominated 

To Succeed Hennock 

WASHINGTON—President Eisenhower on 

Friday (27) nominated Richard A. Mack of 

Coral Gables, Fla., to succeed Frieda B. Hennock 

on the Federal Communications Commission. 

Mack, a Democrat, is now second vicepresident 

of the National Ass'n of Railroad 

and Utilities Commissioners. The nomination 

is for the seven-year term beginning next 

July 1. Frieda B. Hennock, first and only 

woman commissioner to date, has been noted 

for her many and vigorous dissents from 

majority opinions. 

The nomination is subject to Senate confirmation. 

During recent weeks, scattered bookings 

on at least two features which were 

granted PCA seals were cancelled because 

the CLOD had given them "C" ratings. 

The pictures are Lippert's "They Were So 

Young" and RKO Radio's "Son of Sinbad." 

The showmen who are responsible for these 

cancellations are guilty of a disservice to 

their own long-pull best interests, as well 

as to those of the industry as a whole. 

The MPAA's self-censorship manifesto is 

their instrument, and so long as it is generally 

recognized—within and without the 

movie business—as the accepted yardstick 

by which the wholesomeness of screen fare 

is to be adjudged, exhibitors who permit 

their evaluation of film decency to include 

unofficial, often-bigoted blue-pencilling are 

inviting similar revenue-jeopardizing action 

from other quarters. 

Actors Re-Elect Vincent 

NEW YORK—Walter Vincent has been reelected 

president of the Actors Fund of 

America, a post he has held since 1941. Others 

elected are: Gilbert Miller, first vice-president; 

Katherine Cornell, second vice-president; 

Vinton Freedly, treasurer, and Warren 

P. Munsell, secretary and general manager. 

Skiatron Goes on Exchange 

NEW YORK—Skiatron Electronics and 

Televisio.a Corp. (ticker symbol SKI) is now 

being traded on the American Stock Exchange. 

Re, Re & Co. is acting as specialists 

on this issue. 

OFFICE June 4, 1955 

17

- 

MAMMOTH SERIAL THRILLS! 

MIGHTY JUNGLE ACTION 

VIOLENCE... INTRIGUE 

OF THE WORLD'S 

LAST FRONTIER- 

JOHN HART AS CAPTAIN AFRI 

RICK VALLIN- BEN WELDEN 

JUNE HOW] 

USE COLUMBIA'S HOT CAMPAIGN

AFRICA'S WONDER-WORL 

BOOST 

YOUR 

MATINEE 

BUSINESS 

WITH THIS 

story and Screen Play by 

GEORGE H. PLYMPTON 

Q^ 

^ 

Produced 

by 

SAM KATZMAN 

Directed 

by 

SPENCER G. 

A COLUMBIA 

SUPER-SERIAL 

BENNET 

LL 

THE SCREEN'S HOTTEST SERIAL!

A Retouched Photograph of the Original Niclielodeon 

50 YEARS AGO . 

I 

life of the motion picture might have bei# 

In the first nine years of theatrical fil) 

production there had been but two fu| 

classified as "boxoffice" attractions, •-•^ 

produced by the Edison Co. In 1901 i 

"Funeral of President McKinley." Its 

was short, but its drawing power tremend( 

Then in 1903 came the first of the "W( 

erns," the famous "Great Train RobI 

still considered the fii-st film based on a 

In the motion picture Hall of Fame, 

names of Harry Davis and John P. F 

should be inscribed at the top. Through 

showmanship and courage the Nickelodi 

was born and with its birth came the nucU 

for the founding of the present motion pict; 

theatres and production of films for tr 

maintenance. 

Prom the circus world to operators 

dime museum in their home town of Pil 

burgh was the first venture of these 

showmen. Soon thereafter several the* 

large and small, were under their direct:i 

The Grand Theatre on busy Fifth Ave:e 

became the local showplace of the iast griing 

Keith vaudeville circuit With the adv,.t 

of motion pictures in 189G, the Family T-^ 

atre, a converted storeroom, offered a bill-' 

fare consisting of variety acts not of su 

' 

cient class to meet the Keith standard, 

tion pictures and illustrated songs at 

cents admission. 

Films as released were purchased oul 

used but a few times and then shelved 

books once read. Fortified by this large 

serve, screen material for their coming 

enterprise was assured. 

The basement of the Grand Theatre !- 

came the source of added revenue through le 

construction of an arcade. Reached b« 

. . THE FIRST MOVIE THEATRi 

An Historical Vignette on the Founding of the Nickelodeon by One Who Was Th« 

By ALEXANDER PARKE 

As told to Robert F. KUngensmith 

The story of the founding of the Nickelodeon 

in Pittsburgh half a century ago is the 

story of two astute American showmen who, 

as they say, "just stumbled into a good idea 

and followed it through." 

Harry Davis was associated with his 

brother-in-law, John P. Harris, in a number 

of Pittsburgh amusement enterprises. They 

were Pittsburgh boys who joined a circus in 

early life and then came home and opened 

a dime museum. This was the gaslight era 

when theatres were operated by conservative 

men. 

The vaudeville fever had become a national 

epidemic. Theatres clear across the nation 

had adopted the Keith style and manner in 

stage presentations. And now, in 1905, it was 

their screens that provided the source of 

revenue for the limited production units 

headed by the Edison Manufacturing Co. 

The demand wa-s for short subjects only, 

spliced together to provide the length of 

running time required to meet the entire program 

schedule. This restriction enabled oiJy 

a meager diet for the infant movie and retarded 

its growth. 

At the moment there were no signs ahead 

to forecast more abundant or longer film 

subjects, and the industry as a whole was 

20 

in a rather lethargic condition. Had it continued, 

it is ha:-d to predict what the future 

PITTSBURGH—T?ie stoTV of the Nickelodeon, 

world's first all moving picture 

theatre opened here 50 years ago, was 

told to R. F. KUngensmith, Boxoffice 

field representative, several years ago 

by the late Alexander Parke, who said, 

To have been present at the planting 

of the acorn; to have aided in its 

nurture, and then survive to behold it 

as a sturdy oak, was my gift from 

God." This is its first publication. 

Parke assisted greatly in popularizing 

nwtion pictures, after being a touring 

lecturer with lantern slides. He 

was one of the first to introduce moving 

pictures as a -new world" replacement 

for colored slides. In July 1902, 

three years before the birth of the first 

five-cent theatre devoted exclusively 

to pictures, Parke operated a Biograph 

tent show in the Homewood district of 

Pittsburgh, showiiig films from France 

and Italy. He started with Sigmund 

Lubin in Philadelphia as speiler in 

front of Lubin's Electric Theatre on 

the midway at the National Export 

Exposition there in the summer of 1899. 

Ua 

amp from the sidewalk, pedestrians £(Sj 

it a convenient walk-through tc Dian 

street in the rear. From early mornmg 

late at night a steady stream of traffic ps^ 

through. Among the installations weij 

flower stand at the entrance, a barber 

lunch stand, several pool and billiard taes, 

and scattered here and there numcus 

Kinetoscope penny-in-the-slot machines ;M 

showed miniature movies of less than a m;ut 

duration. Over in a corner there was a im 

that provided space for about 35 persoi » 

stand and look at a human freak seat^-oi. 

an elevated platform. The admission. ;v. 

cents. „ 

Without any dii-ect statement from H-i' 

and Davis, ever having been made d^M 

their lifetime, due to theii- natural relucncc 

to discuss the matter, it can only be assuej 

their Nickelodeon idea was conceived ailresult 

of the daily observance of nickel!-' 

dimes being changed to pennies to be drc? 

into the movie peep show machines, anif 

willingness of people to pay a nickel to :|< 

up as they gazed at a freak. In folUl 

through on their idea, it is safe to sayC 

anticipated no further extension of its 

f 

beyond the scene of introduction. 

, 

Around the corner from the Grand 

vacant stores at 433-35 Smithfield St. f 

undergoing alteration. A canvas coveif 

the work from view. At eight o'clock o:( 

morning of June 19, 1905. in about the \ 

BOXOFFICE 

: 

: June 4J

I 

: June 

— 

Their Confidence in Movies Built the Nickelodeon 

a mill, a tiller of the soil, and of other 

trades galore. They were the gallant pioneers 

atop the bandwagon; with hope in ever heart. 

Some fell off and others jumped on. Some 

joined the production line. 

The speed of action, as new theatres appeared, 

created a strong demand for films. 

Then the wheels of a new and more confident 

industry began to turn. Their cameras chcked. 

Skilled artists stepped in. New ideas came. 

From practice came perfection. More and 

more as time moved on. From it all, as growing 

tree, came the beauty and grandeur visible 

today. 

So ends the first chapter in the life of 

God's great gift for the betterment of all 

mankind—the motion picture. As a potential 

messenger of peace and ambassador of goodwill, 

may the power of Edison's great illusion 

contribute much in the creation of love and 

mutual understanding among al! the peoples 

of the world. 

HARRY DAVIS 

wtiout 

-njiner as the unveiling of a monument 

ceremony, the canvas cover was retried 

and the first continuous showing, fivec* 

admission motion picture theatre opened 

h' business. 

ere marked the time and place of the acu 

entry of entertainment motion pictures 

ii' permanently established field of individuJ 

theatre operation. 

'ii this eventful morning, a passing parade 

oivorkers and shoppers paused and gazed 

Ii* wonderment at the scene before them. 

'' -Teething new has come to town. What 

. 

be? What does that name up there 

What is a Nickelodeon? I never 

1. 

h rd 

of that name before." 

HD THE ALADDIN TOUCH 

1 frontal appearance this ne'.v entertain- 

spot reflected an Aladdin touch—a page 

ir It 

fill Arabian Nights, a golden door to fairy- 

1. ! with a face tinted and toned in color 

: :le^ of harmonious beauty neither gaudy 

n bold. Just soft pastels, and so pleasing to 

tl' eye, and studded with clusters of incan- 

"(ij:ent lights glittering like diamonds in the 

nf-ning sun. This myriad of lights, then 

-slico, then burlap, and all touched with an 

a'st's brush had created this scene of 

ir sistible allure. In the rear between the 

ei ance and exit doors is a ticket booth enci 

led with lights around the top. "Showir" 

Continuously" is lettered on the front. 

Aard in a frame — rested on an easel reads 

"lowing Today 'Baffled Burglar' and 'Poor 

''a Honest'" (two subjects on one reeU. 

Orhead through an opening in the wall 

Si'ie the phonographic strains of the hit 

ti js of the day. Across the top of the front 

ft a \\all to wall a sign in metal letters with 

I' t lights signifies the theatre name 

N:kELODEON. At 431, next door, is a 

P ny Arcade. It displays two signs in front 

-Admission Free" and "Automatic Vaude- 

" 

V ' 

Thus we have before us the movies 

he past and of the futui'e, in keen competi 

.n. 

lie converted store rooms provided space 

f< 96 old red plush-covered opera chairs. 

L !r the seating arrangement was changed 

t( iccommodate 200 chairs and a standing 

n n space in the rear. In an entire day's 

0' ation 8 a.m. to 11 p.m., fully 1,000 patrons 

JOHN P. HARRIS 

would stand. Successful from the opening 

hour, the daily average attendance was 7,000. 

It is a matter of official record as taken from 

the books still intact that as many as 10,000 

eople paid admission in a single day. Continuous 

shows at 15-minute intervals made 

this possible. 

When the time arrived to decide on a theatre 

name, Davis suggested "Bijou Dream" 

while Hanis preferred "Family." Then 

Eugene L. Connelly of the publicity staff 

suggested the words "nickel" and "odeon" 

be combined. Nickel to represent five cents 

and Odeon being the Greek word for theatre. 

No other theatre, of the thousands to follow, 

adopted this word as the theatre name. However, 

a rose is a rose and a Nickelodeon is a 

Nickelodeon. 

The day-to-day popularity of their Pittsburgh 

innovation convinced the founders it 

was not built upon the sands. Following the 

B. F. Keith technique at vaudeville's introduction, 

they too expressed confidence in the 

longevity of their creation. Before fall came 

similar theatres in storerooms opened in 

Philadelphia, Cincinnati, Detroit, and in towns 

immediately adjacent to Pittsburgh, exhibiting 

films which had been purchased in their 

circus and museum days. All were given the 

master's touch in frontal appearance. This 

sign of permanency so displayed was a very 

important factor in gaining immediate confidence. 

SERVED AS A MODEL 

These first theatres served as working 

models in their respective areas. For a time, 

watchful waiting was followed by the anxious 

onlookers. Free from vaudeville theatre suppression, 

because of the policy of short subjects 

only, the entertainment motion picture 

was now in a world of its own. The door of 

opportunity was wide open. A new bonanza 

had come. Free enterprise and American 

initiative went into action, and clear across 

the nation the search went on for vacant 

stores. 

However, venture capital viewed this craze 

as of short duration. At the start, it became 

a poor man's gamble. The vanguard in the 

cavalcade were men of limited financial 

means—keepers of small stores, of shoe-shine 

parlors, or dairy-lunch rooms, or a worker in 

TOA Pamphlet Promotes 

Convention Attendance 

NEW YORK—Theatre Owners of America 

has prepared a pamphlet inviting exhibitor 

reservations for its 1955 convention October 

6-9 at the Biltmore Hotel, Los Angeles. It 

is headed: "This Is Your Call to Action," 

and asks for exhibitor support, counsel, 

energy, experience and wisdom through attendance. 

Morton G. Thalhimer of Richmond, Va., 

is quoted as saying that "our aim is fair 

dealings between exhibitors, distributors and 

producers. It is the only sure road to success 

for our industry." 

The pamphlet notes that TOA policy will 

be set at the convention, that distribution 

as well as exhibition will be heard, that there 

will be a small theatre owners' clinic and a 

large tradeshow. and that there will be many 

opportunities for recreation. 

It concludes with: "Make yourself heard at 

TOA convention time." 

Decca Earnings Rise 28% 

For First 1955 Quarter 

NETW YORK—Decca, Inc., consolidated net 

earnings for the quarter ended March 31 

totaled $816,339, equal to 50 cents a share on 

1,602,501 shares of capital stock outstanding. 

The figure includes its share of the undistributed 

earnings of Universal Pictures, its 

subsidiary, and was up 28 per cent over 1954 

earnings for the same period. 

Decca owned 718.585 shares of Universal 

at the end of the 1955 period, representing 

71 per cent of the outstanding stock. 

Name Kaye 'Screen Father' 

NEW YORK—Danny Kaye has been named 

"Screen Father of the Year" by the National 

Father's Day Committee. His starring roles 

in "Assignment Children" and the coming 

"The Court Jester," Paramount pictures, figured 

in the award. 

Australia Sees 'Foys' 

NEW YORK—"The Seven Little Foys," 

Paramount VistaVision picture, opened at 

the Prince Edward Theatre. Sydney, Australia, 

Wednesday ili with Bob Hope, the star, 

making a personal appearance. It was a 

benefit for the Australia Cerebral Palsy FMnd. 

B :OFFICE : 

4, 1955 21

TH£ SHOW CASe 

the W«*V SMJ*' ^,en•^ 

By ^-ifi^^«?.^»vg. 

Tints' 

Or)eraW>'^ -,(.6 

^»9 \ 

THE HOUSTON PRESS 

Movie Star Kim Novak 

And Hoc Goof Ba

1 «« 

h(.-ffiitfiiiJkiii!i«![i]iki4rnii:4i 

bia has a B.O. combo thafs a natural! 

eservices everywhere 

rr?d the story 

^$t^\ 

• sensational \^ 

nNlovak stunt that 

\ci 

national headline 

m for 5 AGAINST THE HOUSEI 

*0v!iS 

j„i,istthe 

to B«* 

,ole«e be.s v--" 9 ^^ 

A PARTIAL LISTING OF THE TOP PERSONALITIES 

V\^HO PARTICIPATED IN THE PROMOTION INCLUDE: 

BOB BATTLE -Nashville Banner 

ROBERT STAPP- Rocky Mountain News 

B)CK- National Radio 

01 IE -National TV 

JIKI— Washington Daily News 

J IrOCKARD- Houston Chronicle 

IÎIS— Dallas Times-Herald 

BUCK HERZOG- Milwaukee Sentinel 

NORMAN NADEL- Columbia Citizen 

ARNOLD MARKS -Portland Oregon Journal 

BETTY CRAIG -Denver Post 

EDITH LINDEMAN- Richmond Times-Dispatch 

ANN MARSTERS- Chicago American 

PAUL HOCHULI- Houston Press 

JACK GORDON -Fort Worth Press 

ALLEN WIDEM- Hartford Times 

KASPAR MONOHAN- Pittsburgh Press 

JOHN ROSENFIELD- Dallas News 

WARNER TWYFORD- Norfolk Virginian-Pilot 

EMERY WISTER- Charlotte News 

IRVING KUPCINET- Chicago Sun-Times 

RIA 

VAK 

and introducing 

MOORE WILLIAM CONRAD KERWIN MATHEW& 

Screen Play by STIRLING SILLIPHANT. WILLIAM BOWERS and JOHN BARNWELL • Based upon the Good HouseKeepmg Magazine story by lACK FINNEY « 

Produced by STIRLING SILLIPHANT and JOHN BARNWELL • Directed by PHIL KARLSON

— 

] 

i 

- 

Can't Exist on 'Relief When 

Merited' Policy, 

He Says 

Judge Uvick, Former Michigan Allied Head, Offers 

A Two-Point Program to Help Save Small Theatres 

- 

By H. F. REVES 

jmm^mama^ 

DETROIT — A simple but comprehensive 

two-point program to convert the "boxoffice 

battle line" into a profit line was proposed 

by Judge Joseph P. Uvick. owner of the 

Burton Theatre at Flint, Mich., and past 

president of Allied Theatres of Michigan. 

CITES LICHTMAN FIGURES 

Starting with statistics recently presented 

by Al Lichtman that 85 to 90 per cent of 

the earnings on "first class motion pictures" 

come from 4,500 theatres and big drive-ins 

and "the balance from double that number," 

Uvick developed the two phases of what 

may be termed "the Uvick Plan": 

1. "Producers get completely out of the 

direct or indirect control or participation 

in boxoffice receipts"—as far as the approximately 

10,000 smaller theatres which earn 

the 15 per cent of total revenue are concerned. 

"It's time for producers to recognize that 

the courts have pushed them away some 

distance and that the legislative arm of the 

government is likely to give them another 

shove," Uvick argues, "for producers cannot 

justify forcing themselves in as uninvited 

partners on any other than arbitrary 

dictatorial we-have-the-power basis. The 

hangover carnival policy of 'you must get 

all you can today for he won't be here tomorrow' 

is not applicable to permanently 

established reliable businessmen that exhibitors 

now generally are. 

"By one great fell swoop producers should 

eliminate all 'must or else' percentage demands 

on the 10,000 little fellows. They would 

thereby remove the most nauseating stench 

and trouble-maker in our industry. They 

would eliminate the major portion of checking 

expended on the very minor part of 

revenue obtained, to say nothing of other 

connected abuses that would disappear. 

SALES POLICY REVERSAL 

2. "After having elminated the 'must'-percentage-or-no-product 

policy on the theatres 

in question, the producers should reverse 

their thinking completely on their sales 

policy. Do what other manufacturers are 

usually compelled to do: seek the lowest 

figure you can sell for instead of how much 

more can I get and how?" 

Developing the reasoning back of his plan, 

Uvick said, "The fight for the boxoffice 

dollar has always existed and will continue 

to exist. Of that we can be certain, for the 

producer of pictures must have a fair share, 

and so must the exhibitor as the very lifegiving 

substance for the existence of both. 

Our industry as a whole may be likened 

to a body—and its heart is the boxoffice. The 

dollars that roll in are the life-giving oxygen. 

"To date the constant battle for the division 

of that dollar has been without a 

referee. We have had schemes, plans, gimmicks, 

local and national policies, and .some 

JUDGE JOSEPH P. UVICK 

'skullduggery' made evident by the results 

of many lawsuits on the side of both production 

and exhibition. 

"To point to just two general classes of 

lawsuits: 

"1. On behalf of exhibitors and for the 

benefit of the public as a whole to get production 

out of direct control and ownership 

of the boxoffice—which spelled divorcement. 

"2. By producers for want of honest accounting 

on percentage engagements. The 

root of all past and present discord is control 

of boxoffice at its source. At what distance 

must production be kept away from 

direct or indirect control of this oxygen 

the boxoffice dollar? 

"Our courts have told producers to get 

out of exhibition and that they shall not 

dictate admission prices. Producers were 

thereby, in fact to some extent, 'regulated' 

away from boxoffice, the heart of the industry, 

but has it resulted in the exhibitor's 

ability to retain more or less of the admissions 

he now receives? 

REGULATION NOT THE ANSWER 

"The very existence of 'The Emergency 

Defense Committee' of Allied and the expressed 

views of TOA leadership indicate the 

exhibitors' contention that producers can 

and do still exercise some form of strangulation." 

Government regulation is not the answer, 

Uvick believes, and will bring in evils which 

can perhaps be only partly foreseen at this 

time. 

"As a last resort we are therefore about to 

invite the government to regulate our actions 

and agi'eements because there Is no 

other place to go. 

"Arbitration hopes seem to have died 

aborning. 

"Roundtable conferences at the sumn, 

we are told, are to be avoided because "tn; 

practices and sales policies' should not ? 

the subject for discussion with competitc 

"No other means, method or alternat; 

is even suggested. Mr. Lichtman's suggest i 

that arbitration might be invoked on accou s 

paying $50 or less is the only flicker of lijt 

in the deep dungeon of secretive, not-toopenly-discussed 

trade practices." 

Taking the Lichtman suggestion on artration 

and developing into a wider soe 

which becomes point one of the "Uvick Pla" 

the judge first excoriated the industry spokmen 

who have looked toward regulation: 

"One is almost forced to conclude that p. 

ducer leadership is conspiring to coni;l 

governmental intervention. 

WARNS OF BUREAUCRACY 

"Both producers and exhibitors will le 

the day when each will face governmeni 

bureaucracy with volumes of records pertEiing 

to their business, present, past and i- 

ture, 

including trade practices and sales picies, 

if you please—just to obtain considfition 

of something that a duly-authorized I'al 

distribution manager could adjust right m 

the spot, if taken out of strait jacket liitations. 

"What can be done, and how and whyto 

keep the industry free of direct governnnt 

regulation? Once in, we can rest assiad 

there will be no way out. We can expec.to 

be eventually saddled with an additional li'er 

of tax to defray the cost of such regulatio 

"Producers must admit that, if there a 

remedy, it is theirs to provide, to avoid U:le 

Sam's medicine, most of which the produrs 

will have to swallow. We must also anit 

that any remedy we can suggest must apiar 

to be financially sound or be consided 

' 

worthless. 

"If producer leadership could be liivinced 

that providing some remedy is no" in 

their power, and in theirs only, and is'pt 

to be more profitable than the alternati — 

to stay put and let exhibitors go hang, ten 

if both hang together—then and only ^n 

can remedial measures obtain immediate jisideration. 

Referring to the Lichtman statistics, Dick 

said that "The lowly 15 per cent earnerby 

9.000 theatres commands capable leadeiiip 

to seek an appropriate remedy. Lichtnrn's 

statement that 'It behooves all distribiirs 

to take care of the little fellow and (cp 

him in business,' implies fairness and c lability—and 

that he has given that ver 15 

per cent factor serious consideration.,No 

one on behalf of producer or distributcj as 

yet has offered any specific remedy." 

] 

FLAT RENTALS FOR 85 PER CENT 

Uvick's arguments sum up to: 

A. Flat rental terms for approximate) 85 

per cent of theatres, excluding the li?er 

houses. 

B. Reversal of industry thinking in pring 

for the other houses, to seek profit om 

minimum price, or terms, rather than iiximum. 

Both aspects of the plan are inseparjle, 

Uvick believes, in making their adoptii a 

wise choice for producers themselves, an he 

cites five reasons: 

1. The immediate result would be thatexhibitor 

leaders would also reverse their leld 

and help put out the fire generated tdet 

them. It certainly would improve inditry 

business relations. 

2. Pi-oducers' total risk or loss, if any, m* 

24 BOXOFFICE :: June 4 956

: 

Producers 

. tiugh 

' 

: June 

1 

nq be more than some part, perhaps a 

percentage, of the 15 per cent factor— 

srill 

gH 

eventually this may produce a profit as 

H' 

of film must admit that the 

pjlucers of customers are their exhibitors, 

s(Jo speak, and any loss in their number is 

so'e 

loss, however small, to themselves. 

Producers should realize that the present 

bigger, 4!) primarily transient, centrallylo 

ted theatres, mainly in larger cities with 

admissions, are not the theatres that 

hlier 

gi, birth to theatregoing habits. The smaller 

tens and neighborhood subsequent run thesis 

are generally for the first-timers and 

reilar customers, who later, now and then, 

borne the customers for the former class 

oi heatre. 

N5D THE SMALLER ACCOUNTS 

'.bus the planting ground is not in the 

Ifj'e, 

expensive fii'st runs, but out among the 

li'e fellows. Can producers afford to let 

tii field dry up to even le-ss than 15 per cent? 

t.ck asks. 

Suppose the little fellow does actually 

his product at half or less of what he 

bi 

eld pay if gouged a little? If that goes 

for any length of time, there will be two 

tiatres where there was just one before, 

lit is what has happened, and will happen 

a in and again. Does part of 15 per cent 

];;ify perpetuating a taint or revolt of the 

njority of exhibitors? 

•rhe time has come to bring about many 

Drms in our industry, but I have sug- 

Rted only tw'o," Uvick concluded. 

I also believe and hope that government 

r Idling is not to be the answer, even though 

i|inay appear necessary for lack of any 

oer alternative. If we cannot sit at a 

c ference table for the reasons given, may 

? not ask what law or reason there is for 

rjsing to remedy a situation that is adr 

tedly bad and getting no better? 

The remedy cannot be 'We will grant 

r ef when merited' as stated by Mr. Balaban, 

i dying one-at-a-time charitable consideram. 

The segment of the industry that is 

s: is the seeding ground as a whole. It 

cinot be cured by such consideration even 

charitable." 

(hesapeake Stockholders 

'.) 

See Demonstration 

lEW YORK—Stockholders of Chesapeake 

Hustries have been invited to attend a 

cnonstration of color film and exhibits by 

Msidiaries June 15 at the Trans-Lux Theat. 

The film will be "The Magnificent Mata- 

(" 20th Century-Fox CinemaScope proction 

with prints made by Pathe Laborat 

ies, a subsidiary. 

'Tie company continues to seek to add to 

i number of subsidiaries, now totaling nine, 

i ording to a letter mailed stockholders by 

rlliam C. MacMillen jr., president. 

IKO Theatres Retiring 

J 

13,976 Common Shares 

JEW YORK—RKO Theatres has retu-ed 

•' 

.976 shares of its authorized and unissued 

inmon stock, according to a report to the 

Purities and Exchange Commission. The 

'ion leaves 3,330,936 shares outstanding. 

' e stock rose a full point on the New York 

''Ck Exchange in the five business day.s 

lowing the decision of the board to retire 

' 

shares. 

Walter Reade Builds First 

Drive-In Theatre on Roof 

îSlii^%tSlk'Wnc atnr 

Drive-in for 1,000 cars being built over roof of parking area in new shopping 

center at Dover, N. J. 

NEW YORK—Construction has been started 

at Dover, N. J., on a drive-in on a roof. It is 

believed to be the fu-st of its kind. 

The roof will be over the parking lot on a 

new shopping center and will have space for 

about 1,000 cars, according to Walter Reade 

jr., who has leased the area. 

Unlike most shopping centers, this one 

New Hilux Lens Created 

For Smaller Theatre 

NEW YORK—Projection Optics this week 

announced production of the new Hilux 264 

anamorphic lens, its fourth new item within 

the last year. Early in 1954, the company 

introduced Hilux f/1.8. In the summer of 

1954, it was the Hilux-Val, and in the spring 

of 1955 the Super Hilux series. 

The newest addition to the family is for 

the little neighborhood theatre, a fixed anamorphic 

lens which sells for S395 a pair. 

The Hilux 264 has the same optical features 

as the Hilux-Val. except that it is fixed and 

usable only with a 2 25 '32-inch or smaller 

projection lens. The mounting portion has 

been designed to fit into any standard 2 25 32 

projector mount, and will clear all accessories 

on the face of some projectors, the company 

announced. It will thread directly on the 

prime lens, and will never require support 

brackets or extension tubes. 

Projection Optics announced that approximately 

6,000 theatres are now equipped 

with its products. 

will be on the main street of Dover, a residential 

community located about 30 miles 

west of New York. The main street forms part 

of a main east-west highway with a growing 

population of commuters as well as a surrounding 

area peopled by many summer visitors. 

It is only a few minutes ride from Lake 

Hopatcong. 

The ."hopping center was conceived and is 

being built by Milton L. Ehrlich, Inc., 300 

Fourth Ave., New York City. The center 

will be one of the largest in North Jersey and 

will have branches of a number of nationally 

known stores. The architects are Kruger 

& Fana of Newark. 

A fully-equipped modern restaurant will be 

built in the center of the upper deck to serve 

shoppers during the day time and drive-in 

patroas at night. The same building also 

will house the projection booths for the theatre. 

The screen will be more than 100 feet 

wide and capable of showing CinemaScope or 

other types of wide.screen projection. At 

one end of the upper deck there will be a 

children's play area with slides, .swings, 

merry-go-rounds and other play equipment. 

These will be near the base of the screen. 

Reade plans installation of all the latest 

projection, sound and in-car speaker equipment. 

He also will put in in-car heaters for 

year-round operation. 

Conventional theatres have been built in 

connection with a number of shopping centers, 

but so far as Reade has been able to 

find out this is the first one to be on a 

second-story level. The theory is that if 

the patrons come to the shopping centers by 

car they will want to view their picture 

shows from their cars. It will be ready by the 

yearend. 

Reade's outfit is becoming one of the largest 

independent circuits in the east. He built his 

first drive-in at Woodbridge. N. J., in 1946. 

He now cpeates a total of eight drive-ins and 

has acquired property for a twin drive-in at 

Totowa, N. J. The circuit also has 30 conventional 

theatres in New Jersey and New 

York. 

Youngstein Plans Coast 

Survey of Production 

NEW YORK—Max E. Youngstein, vicepresident 

of United Ai-tists, will spend the 

summer in Hollywood checking on independent 

production, leaving here the end of the 

month with his family and returning to the 

home office in September. 

He returned from Hollywood Tuesday (31 

where he conducted a preliminary survey of 

production and met with Robert F. Blumofe, 

vice-president in charge of UA coast activities; 

Leon J. Roth, publicity coordinator, and 

independents producing films for UA release. 

Grainger Quits U. S. Post 

To Return to Law Firm 

NEW YORK—Edmund C. Grainger jr. has 

resigned as special assistant to the U. S. attorney 

general to rejoin the law firm of O'Brien. 

DriscoU & Raftery as tax counsel. He was in 

the government position two years. He is the 

son of Republic's circuit sales manager. His 

uncle. James R. Grainger, is RKO president. 

1 XOFFICE : 

4, 1955 25

THE CURTAIN'S RISING ON 

Paramount's Biggest Promotion 

BOB HOPE NATIONWIDE TOUR - in-person 

appearances to meet the press and public . . . and 

to skyrocket interest in the picture everywhere! 

Bob's itinerary includes strategically selected 

cities from coast to coast— all of them important 

population hubs from which saturation publicity 

will reach to all local areas. 

TIE-UPS GALORE — get all the details in the Paramount pressbook. 

Country-blanketing TV plugs from Bulova Watches—11,GOG drug and 

candy store displays and Saturday Evening Post page ads from 

Page & Shaw— point of sales displays from Sonic Capri Radio- 

Phonographs are typical of this great merchandising! 

(3o4i/ I>ij7î4î6^^

. . right 

VISTAVISIOK 

MOTION PICTURE f HIGH-FIDELITY 

^0^^^M 

puts you right in the heart 

ocven 

m^ ^m of the family . in 

^^^ ^^^ 

^ ^ ^^^!^F ^^^^^^ "W^k. the middle of the fun! 

// 

Little Toys 

FULL COLOR NATIONAL ADS AND 

TERRIFIC TV-RADIO COVERAGE-Life, 

Saturday Evening Post, Wonnan's Honne 

Companion, American Weekly color 

pages— plus page ads in Seventeen and 

11 fan magazines to grand total of 125 

million readers. Top air shows to millions 

more via rating-leaders like Ed Sullivan's 

Toast of the Town, Edward R. Murrow's 

"Person to 

Person," Lux Video Theatre, 

General Foods NBC program, Arthur 

Godfrey, Dave Garroway, "Home" and 

many, many more. 

-ALL ADDING UP TO AN ALL-OUT UPROAR 

OF PRESELLING THAT STARTS NO>V, 

REACHES A PEAK IN JULY 

AND CONTINUES ALL SUMMER LONG... 

]vriL33r viXMJE 

GEORGE TOBIAS 

• 

Produced by 

ANGELA CLARKE 

Directed by 

• 

JACK ROSE MELVILLE SHAVELSON* 

Written for the Screen by 

MELVILLE SHAVELSON «d JACK ROSE

: June 

H 

j 

James Perkins Named 

To Para. Inl'l Post 

NEW YORK—James E. Perkins has been 

elected executive vice-president of Paramount 

International Films, according to a statement 

Wednesday (1) 

~^jjr~ by George Weltner. 

^^^^^"N Paramount worldwide 

sales head. Perkins 

^P^ 

B 

^ 

has been chairman and 

--,^9fc A managing director of 

4 y _ the international unit 

in the United King- 

''.'•f'l^ 

"~" 

dom, with offices in 

,, ,^» London. He will head- 

^^^- r quarter in New York. 

^^^ ^ 

I 

Perkins has been 

WHHk tm. I with Paramount 30 

years, joining it in 1925 

James E. Perkins 

as sales representative. 

He became manager in China in 1933, general 

manager for Japan, China and the 

Philippines in 1935, managing director of 

the Orient in 1941 and division manager for 

the Far East. Australasia and South Africa in 

1944. He took over the United Kingdom post 

in 1946. 

'Seven Year Itch' Given 

Opening in New York 

NEW YORK — Marilyn Monroe's "The 

Seven Year Itch" was given an elaborate premiere 

at Loew's State Wednesday (1) with 

the usual lights and celebrities, including 

Miss Mom'oe. The regular engagement started 

Friday morning. 

The 3,500-seat house was filled to capacity. 

CBS-TV film footage screened at the opening 

was screened on the late evening news 

programs and will go on again Sunday in 

Eric Severeid's "American Week" TV show. 

Movietone News and the metropolitan newspaper 

photographers covered the arrival of 

guests. 

Among the stars present were Lillian Roth, 

Eddie Fisher, Henry Fonda, Tyrone Power, 

Rita Gam. Shelley Winters, Basil Rathbone, 

Luba Malina, Sid Caesar, Nannette Fabray, 

Jackie Gleason, Milton Berle, Tex and Jinx 

McCrary, Arlene Francis and Raymond 

Massey. 

Double Theatre Standards 

Predicted by E. S. Gregg 

BANGKOK—Two technical standards for 

exhibition, including one for de luxe houses 

and a second for other theatres were predicted 

Tuesday 131) by E. S. Gregg, president 

of Westrex Corp., as the company concluded 

its first Far Eastern convention here. 

Gregg is of the opinion that the trend in 

exhibition indicates that the newest developments 

in projection and sound reproduction 

will be utilized by the larger theatres, 

enabling experimentation to continue. Use of 

the latest methods is consistent with the 

other superior benefits of de luxe theatre operation, 

he said. 

Decca to Pay 17 y2 Cents 

NEW YORK—Directors of Decca Records, 

Inc., have voted a quarterly dividend of 17 V4 

cents on the capital stock, payable June 30 

to stockholders of record June 16. 

HEINEMAN IN SPAIN—WiUiam J. 

Heineman, center. United Artists vicepresident 

in cliarge of distribution, talks 

witli stars Fredric March, riglit, and 

Ricliard Burton during location filming 

near Madrid of Robert Bossen's "Alexander 

tlie Great," multi-million-dollar 

UA Cinemascope epic. The spectacular 

dramatization of the life of the legendary 

Greek general is being produced and directed 

by Rossen from his own screenplay. 

Montreal Churches Present 

Censored 'Martin Luther' 

MONTREAL—Tlie Martin Luther film, 

which was banned 17 months ago by the 

Quebec Board of Cinema Censors, has been 

shown to capacity audiences in 11 Protestant 

churches in this area. 

The film was shown as part of a service of 

worship. Invitational cards reading: "You 

are invited to a church showing of the outstanding 

religious film 'Martin Luther,' " were 

distributed by over 100 churches. The picture 

was not advertised commercially, but clergymen 

extended invitations from their pulpits. 

Of the 11 churches, five were United Church 

of Canada, two were Lutheran, two P>resbyterian. 

one Baptist and one Anglican. 

After the censor ban Protestant churches 

protested and individuals sent numerous letters 

to Canadian newspapers. 

Hyman, Markley Head 

UCP Theatre Collection 

NEW YORK—Edward L. Hyman and Sidney 

M. Markley. vice-presidents of American 

Broadcasting-Paramount Theatres. Inc., have 

been named co-chairmen of the theatre collections 

committee of the United Cerebral 

Palsy Campaign, states Leonard H. Goldenson, 

board chairman of UCP. 

The goal is $10,000,000. The star of the 1955 

UCP trailer, "The Greatest of These," is 

Danny Thomas. It is now being distributed 

to theatres by National Screen Service. Herman 

Robbins, NSC president, is chairman of 

the distribution committee. 

David Gould to Handle 

Egyptian-Made Feature 

NEW YORK—David Gould, head of David 

Gould Pictures, overseas distributors specializing 

in the Far East areas, has taken over 

world representation, except for Europe, 

the Near East and Africa, of "Hamido," 

starring Farid Chawky and an all-Egyptian 

cast. Chawky also produced the picture, 

which was directed by Niazi Moustapha under 

the Dollar Company of Egypt banner. 

Value of Audience Poll 

Detailed by COMPO 

NEW YORK— All exhibitors are urged t 

take part in the Audience Awards pool in 

statement written by Wilbur Snaper, Sar 

Pinanski and Al Lichtman, co-chairmen c 

the Council of Motion Picture Organization 

and contained in a new COMPO brochui 

describing the poll. The statement reads: 

"Aside from its enormous public relatioi 

benefits for our industry, the Audienc 

Awards, in our view, will mean heightent 

public interest in pictures and a defini 

enhancement of the boxoffice value of sever 

pictures. 

"Coming at the beginning of the Christm; 

holiday season, the announcement of tl 

awards will make it possible to re-relea 

.several of these pictures, thus providii 

powerful attractions for our theatres at 

time when new product is normally in she 

supply. 

"We, the members of the governing cor 

mittee of COMPO, first approved the pi: 

for an annual Audience Awards election 

April 1954. Worked out by a devoted groi 

of theatre advertising executives, the proji, 

has been approved by the principal exhibitas.sociations 

and by a large number of t' 

top exhibitors of the country. 

"We are all fortunate that Elmer . 

Rhoden, president of National Theatres, Is 

consented to be chairman of the campaii 

that will put this plan into effect. Enthuastic 

over the possibilities of this plan. 1-. 

Rhoden is making an enormous sacrifice p 

lead this campaign, so we ask that evy 

exhibitor support him. He is working for U 

of us. We are confident that he will dta 

magnificent job." 

United German Film Has 

Pictures for U. S. 

NEW YORK—"The revived German f(n 

industry has made tremendous strides," ;- 

cording to Munio Podhorzer, president^f 

United German Film Enterprises, which r,)- 

resents many of the leading German p- 

ducers and exporters in the U. S. UGFKs 

now negotiating for a group of imporlj 

German films, many of them in color 

all of them with English titles, for sho7 

in the U. S., particularly in the art houj 

Among these pictures are: "White Hs 

Inn," in color, based on the &ic ChfJl 

operetta, starring Johanna Matz and Rud

' 

have 

' 

• 

c 

. 

ti 

, 

isrest 

! think 

' 

p 

: 

lETTERS 

(lers Four Business-Building Ideas 

l BOXOFFICE: 

read in the Exhibitor Has His Say 

(i)artment of BOXOFFICE the complaints 

qmany exhibitors about poor boxoffice recpts. 

Below are four suggestions which may 

j|p these exhibitors increase their intake. 

1 1. Use the colorful ads in BOXOFFICE. 

put them out and spot them throughout 

jOur lobby. 

2. Use the free transcription records 

iffered. More people are influenced by 

learing than by trying to read a long ad- 

(•ertisement in the front display case. 

3. If the pressbook covers are in color 

jsuch as for RKO's "Underwater!") clip 

hem out and put them on display. 

' 4. Use advertisements which are offered 

'ree by the companies (such as 24-sheets) 

ind spread them in the lobby. 

that if these simple rules are fol- 

L/ed, your theatre will look better and be 

Sown better. 

JAMES BRESCOLL 

It Pressbook Co., 

Byall Ave., 

J' 

I'wling Green, Ohio. 

'inks, Mr. Parham 

BOXOFFICE 

am not much of a hand at writing this 

lie of letter, but just thought I would pass 

IS along to you for the good it might do. 

jiXOFFICE is the only trade journal that 

< subscribe to. However, I see others occa- 

,'nally, and I think BOXOFFICE has more 

i ormation for the exhibitor who wants m- 

1 mation about the exhibition end of our 

lilness, as well as distribution, past, presli 

«, and future. Keep up the good work. 

(-Owner, Manager 

]e Par-Co Co. 

Irrest City, Ark. 

JOSEPH W. PARHAM 

Superscope Bonus Offered 

With Lens Purchase 

HOLLYWOOI>—In a novel merchandising 

plan to introduce the projection system to 

those of the nation's theatres that are not as 

yet equipped therewith, Joseph Tushinsky, 

president of Superscope, disclosed that effective 

Monday (6) any showman who purchases 

a pair of Superscope lenses at the established 

price of $395 per pair will receive a bonus of 

$100 to be applied on the rental of any picture 

filmed in the anamorphic widescreen process. 

The exhibitor, upon placing his order for 

the lenses, will receive from Superscope by 

return mail a validated certificate into which 

is to be inserted the name of the Superscope 

film that has been rented and the date of 

the booking. Upon receipt of such information 

Superscope will send its check for $100 

to the theatreman to apply toward payment 

of 

the rental, Tushinksy declared. 

Cuj-rently available in the process are 

United Artists' "Vera Cruz" and three RKO 

Radio releases, "Underwater!" "Son of Sinbad" 

and "Escape to Burma." Upcoming are 

a number of others, including RKO Radio's 

"Jet Pilot," Allied Artists' "Body Snatchers" 

and Filmakers' "Battle Hell." 

Now an Umbrella for Car 

Parked in a Drive-In 

NEW YORK— Sightmaster Corp. of New 

Rochelle, N. Y., is marketing an "umbrella" 

for an automobile. It was developed at the 

insistence of Arthur Steel, a director, who 

owns drive-in theatres, and makes unnecessary 

during a rain of running the motor to 

operate the windshield wipers. 

The umbrella, called the rain-visor, is 

made of durable vinyl plastic 48 inches long 

and 18 inches wide. It can be stored in the 

car trunk and attached over the windshield 

by means of suction cups and straps with 

clamps. The effect is that of an awning. 

CALENDAR °! EVENTS 

JUNE 

Iiutzky Made Permanent 

;ltec Northeast Head 

fEW YORK—Ralph Kautzky, who wa--; 

fnporarily stepped up from northeastern 

^mch manager of Altec Service Corp. in 

Otober 1954, following the naming of C. S, 

f.-kins to the post of operating manager. 

«> been made permanent division manager 

Altec's northeastern division with headtirters 

in New York, according to Perkins. 

lautzky is a veteran employe of Altec and 

i predecessor, Electrical Research Products, 

I:., and has served in various capacities, intding 

field engineer, field supervisor and 

' nch manager. 

re;»:henck Resigns Top Post 

^îth Magna Theatre Corp. 

;.- iIEW YORK—Joseph M. Schenck has re- 

&Md as board chairman of Magna Theatre 

n 

' 

'iôUt^dMMd êfrint 

By 

IVAN SPEAR 

On\y 25 Productions Start in June; 

MGM. U'l Top With Four Each 

statistics accumulated during a tally of 

filmmaking plans among both major and independent 

producers indicate that the lensing 

pace hereabouts during June will be at the 

lowest ebb so far registered in 1955—a dubious 

distinction, at best, since the year to date 

hasn't been characterized by anything resembling 

a production boom. 

Subject to possible last-minute changes, 

the outlook for the current period reveals a 

total of 25 starting features. This is two less 

that the aggregate recorded at the beginning 

of May. 

Sharing top honors as the town's busiest 

studios are MGM and Universal-International, 

each with four vehicles going onto 

the sound stages. Columbia, 20th Century- 

Fox and United Artists follow with three 

each; Allied Artists and RKO Radio will 

respectively account for a pair, and the balance 

will be supplied by Paramount, Republic, 

Warners and an independent. 

Here is the projected lineup: 

ALLIED ARTISTS 

"Operation Uranium." In the 40th in their 

series of comedies the Bowery Boys become 

involved in a current national craze, prospecting 

for uranium. Stars Leo Gorcey, Huntz 

Hall. Producer, Ben Schwalb. Director, 

Edward Bernds. 

"Son of Slade." A sequel to last season's 

"Jack Slade," this title-roles John Ericson 

as a stalwart citizen who wipes out an outlaw 

gang. Also stars Mari Blanchard, Neville 

Brand. Producer, Lindsley Parsons. Director, 

Harold Schuster. 

COLUMBIA 

"Battle Stations." The story of the U. S. S. 

Franklin, the aircraft carrier which was 

bombed off the coast of Japan in 1945 after 

heroic service during World War II. Stars 

Philip Carey. Producer, Bryan Foy. Director, 

Lewis Seller. 

"Inside Detroit." A reign of gangland terror 

and violence is wiped out when the mob 

leader is killed in a gun battle with the law. 

Stars Dennis O'Keefe, Pat O'Brien. Producer, 

Sam Katzman. Director, Fred F. Sears. 

"Perils of the Wilderness." A serial about 

life and adventure on the frontier. Stars not 

set. Producer, Sam Katzman. Director, 

Spencer Bennet. 

INDEPENDENT 

"Apache Woman." A redskins-vs-whites 

outdoor actioner, this will be lensed in Pathe 

color and is slated for distribution by American 

Releasing Corp. Stars not set. Producerdirector, 

Roger Corman. 

METRO-GOLDWYN-MAYER 

"Forever, Darling." A bride and groom 

embarking on their honeymoon find they are 

being escorted by a guardian angel who helps 

them iron out the stormy .spots in their 

marital career. Stars Lucille Ball. Desi Arnaz, 

James Mason. Producer, Desi Arnaz (Zanra 

Productions). Director, Alexander Hall. In 

Cinemascope and color. 

"I'll Cry Tomorrow." The biography of 

Lillian Roth, singer-entertainer who made a 

show business comeback after successfully 

combating alcoholism. Stars Susan Hayward, 

Richard Conte, Eddie Albert. Producer, 

Lawrence Weingarten. Director, Daniel 

Mann. 

"The Tender Trap." A playboy bachelor 

who has made a career of avoiding marriage 

is finally snagged by a determined girl who 

wants him as a husband. Stars Frank 

Sinatra, Debby Reynolds, David Wayne. Pi'oducer, 

Lawrence Weingarten. Director, 

Charles Walters. In Cinemascope and Eastman 

Color. 

"Tribute to a Bad Man." This is the story 

of one of the last of the great western horsebreeders 

in Wyoming, who specialized in raising 

fast steeds for express stagecoaches in 

the 1870's. Stars Spencer Ti'acy, Irene Papas, 

Stephen McNally. Producer, Sam Zimbalist. 

Director, Robert Wise. In Cinemascope and 

Eastman Color. 

PARAMOUNT 

"Too Late. My Love." This suspense drama, 

in VistaVision, concerns a wicked woman, a 

jewel theft and murder. Stars Carol Ohmart, 

Tom Tryon, Jody Lawrence. Producer-dli-ector, 

Michael Curtiz. 

RKO RADIO 

"Glory." A comedy-drama about horseracing, 

this will be filmed on location at the 

site of the Kentucky Derby in Louisville and 

at the Calumet breeding farms in Tennessee. 

Stars not set. Producer-director, David 

Butler. In Superscope and Technicolor. 

"Texas Lady." This adventure-romance, 

localed in Texas and Louisiana in the 1870s, 

is the story of a hard-as-nails gambler and 

a crusading feminine newspaper editor. Stars 

Claudette Colbert, Barry Sullivan, Ray Collins. 

Producer, Nat Holt (Holt-Rosen Pro- 

'Patterns/ Noted Teleplay, 

To Be Filmed for UA 

Another TV-to-movies transaction has 

been consummated with the disclosure 

that "Patterns," one of the year's mosttalked-about 

television programs, is to be 

transformed into a theatrical motion picture 

for United Artists release. 

Van Heflin has been signed to star in 

the property, which Michael Myerberg 

and Jed Harris will produce in New York. 

Rod Serling, who wrote the teleplay, will 

supply the script, and Fielder Cook, director 

of the video show, will pilot the feature 

project. In "Patterns" Heflin portrays 

a young executive who is embroiled 

in a hectic struggle for power in a huge 

industrial empire. 

ductions). Director, Tim Whelan. In Sup( 

scope and Technicolor. 

REPUBLIC 

"Come Next Spring." An Arkansas farn: 

leaves his wife and children and, returni 

after an absence of several years, is i 

generated by the faith and love of one of t 

children, a mute. Stars Steve Cochran, Ai 

Sheridan, Sherry Jackson. Director, R. « 

Springsteen. In Trucolor. 1 

20th CENTURY-FOX 

"The Girl in the Red Velvet Swing." Her! 

in is related the turn-of-the-century scant; 

that swept the nation when Stanford Wh 

was slain by Harry K. Thaw as the climax I 

a romantic triangle involving Evelyn Nesba 

Stars Joan Collins, Ray Milland, Far 

Granger. Producer, Charles Brackett, 

rector, Richard Fleischer. In CinemaSci 

and color. 

"Good Morning, Miss Dove." A romai 

drama based on Frances Gray Patton's no 

about a small-town school teacher. St > 

Jennifer Jones. Producer, 

j 

Samuel G. Eni . 

^ 

Director, Henry Koster. In Cinemascope a 1 .ijj 

color. 

"The View From Pompey's Head." Fr i 

the novel by Hamilton Basso, this deals w i.ij 

an editor who returns to his home irj.j 

small southern community after a career ft;^ 

the big city. Stars Richard Egan, Di|a 

Wynter. Producer-director, Philip Dunne 

Cinemascope and color. 

UNITED ARTISTS 

"A Kiss Before Dying." A scheming coligî 

boy murders his fiancee when his plans irq 

marrying into a wealthy family are udt,i 

Stars Robert Wagner, Joanne Woodwa, ui 

Jeffrey Hunter. Producers, Robert Jas, 

Robert L. Goldstein (Crown Production 

D rector, Gerd Oswald. In CinemaScope Id 

color. 

"News Is Made at Night." Based pn 

Charles Einstein's novel, this is a dramwl 

newspaper life in Chicago. Stars Dana i- 

drews, Rhonda Fleming, Ida Lupino. Inducer, 

Bert E. Friedlob. Director, Fritz L;.g. 

"Top Gun." An action-drama of the ely 

west. Stars Sterling Hayden. Produr, 

Edward Small. Director, Ray Nazarro. 

UNIVERSAL-INTERNATIONAL 

"Backlash." A man scours the southwesm 

frontier in the 1870s for the renegade }io 

betrayed his father and four others tO;he 

Indians. Stars Richard Widmark, Dcna 

Reed. Producer, Aaron Rosenberg. Dire or, 

John Sturges. In Technicolor. 

"The Girl in the Cage." A rookie p-ce 

officer is assigned as an undercover maito 

break up a gang of teen-age car thlJes. 

Stars William Campbell, Kathleen Cse, 

Keenan Wynn. Producer, Howard Pine, director, 

Abner Biberman. 

"Tarantula." This science-fiction dib» 

concerns a medical researchist who isfexperimenting 

with a powerful synthetic -iutrient 

and who develops a king-sized taintula 

that terrorizes civilization. Stars 'hn 

Agar, Mara Corday, Leo G. Carroll. ProdfOr, 

William Alland. Director, Jack Arnolcj 

"World in My Corner." A boxer, falliii Ui 

love with a wealthy girl, offers to thr'.' a 

championship fight to gain the money vich 

he thinks he must have so that shewill 

marry him. However, he changes his lifld. 

wins the title and the girl. Stars j'dlf 

Murphy, Barbara Rush. Jeff Morrow. T"- 

• Continued on page 34) 

30 BOXOFFICE June 'IS'

Hut just TWO will do... 

MILLION WORDS 

!>%y5t^ 

V 

PRIVATE 

WAR of 

MAJOR 

BENSON 

TECHNICOL-OR 

PRINT BV 

hv l/i 

rSAL 

Take your family or your sweetheart to the 

SPECIAL SCREENING your U-l EXCHANGE 

is arranging in your Territory!

BOXOFFICE BAROMETEI 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. 

Annapolis Story, An (AA) 

Bedevilled (MGM) 100 75 100 75 85 120 

I, 

v^ Big Combo, The (AA) 100 130 80 70 150 50 100 80 110 60 65 100 80 91 

Big Tip Off, The (AA) 

Blackboard Jungle, The (MGM) 400 200 280 130 115 170 210 275 130 300 300 200 220 195 300 200 190 

Black Tuesday (UA) 120 140 200 85 85 125 105 

Cell 2455. Death Row (Col) 

Challenge the Wild (UA)

' 

General Traffic Manager Douglas Dawson of Norton Company tcilb 

''How Norton makes the sparks fly!" 

"When a plant's grinding operations break down, their pro- 

"How.-' With on-the-ball engineering and Air Express! pounds a day by Air Express, as we do ! 

duction lines may grind to a halt, too. iJ V have to make the 

sparks fly! says Doug Dawson. 

" 

"The abrasive that can meet specifications — and gets there 

To us. Air Express is like a full warehouse in every community; 

we can deliver anywhere in the U.S. in a few hours. 

"Yet, we actually save money when we use Air Express 

instead of other air carriers. A typical 25-lb. shipment from 

first 

— gets the order. 

"We win those races time after time from our one big 

Worcester to Chicago, for example, costs S8.85. That's S3. 55 

cheaper than any other direct air service! 

plant in Worcester, Mass. 

— 

"Those savings add up when you ship as much as 1,000 

C^KUL. A.IIR 

EiCPrÊSS 

aipfess 

GETS TMEIÊ Pir^ST ri,i US. ScheUiiled Airlines 

of r^^\IL.W^KV E^XPPtESS .AGC'IVCV 

rXOFFICE : 

: June 4, 1955 

33

1 

. . Fred 

. . Borrowed 

: 

June 

! 

Hollywood Report 

I Continued from page 30 

ducer, Aaron Rosenberg. Director, Jesse 

Hibbs. 

WARNER BROS. 

"Tlie Court-Martial of Billy Mitchell." In 

Cinemascope and WarnerColor, this deals 

with the chmactic events in the career of 

Gen. William Mitchell, regarded as the 

"father" of the U. S. air force and a determined 

proponent of air power. Stars Gary 

Cooper. Producer, Milton Sperling (United 

States Pictures). Director. Otto Preminger. 

U-I. WB and Republic 

Week's Story Buyers 

Buying 'em more or less in wholesale lots, 

two at a time, Universal-International picked 

up the screen rights to a pair of literary 

properties. Added to the studio's stockpile 

were "Teach Me How to Cry," a psychological 

melodrama by Patricia Joudry, and "Outlaw's 

Code," a—yep, you guessed it—western, 

penned by Evan Evans. "Cry" has been 

assigned to Ross Hunter to produce; the 

galloper, however, has not as yet been turned 

over to one of the studio's filmmakers for 

handling . . . Also in the sagebrusher category 

is an acquisition by Warners, which purchased 

"The Burning Hills," a new novel by 

Louis L'Amour. The tome will be the first 

chore at the Burbank film foundry for Richard 

Whorf, recently inked as a producer. A 

story of ranching in the early days of the 

southwest, it was penned by the author of 

"Hondo," last season's Wayne-Fellows production 

for Warner release which served as 

a starring vehicle for John Wayne . . Picked 

up by Republic was "Back of Beyond," an 

original screenplay by Thames Williamson, 

which has been assigned to William J. 

O'Sullivan to produce. 

Kirk Douglas to Tour U. S. 

To Promote 'Ulysses' 

Short notes from the sound stages: As a 

part of the advance promotion being cooked 

up for "Ulysses," the Ponti-De Laurentiis 

production to be distributed by Paramount, 

title-roler Kirk Douglas will undertake a 

nationwide key-city tour in addition to the 

prospective barnstorming swing of his co-star, 

Silvana Mangano. Douglas, currently starring 

in his first independent vehicle, "The 

Indian Fighter," for United Artists, probably 

won't be hitting the road until fall, however, 

since he's slated to trek to Europe in July 

to star as Vincent Van Gogh in MGM's "Lust 

for Life" . . . Because of the pressure of his 

responsibilities as general director of music 

at MGM, Johnny Green is retiring for the 

time being as first vice-president of the Academy 

of Motion Picture Arts and Sciences, a 

post he has held for the past three years. 

Green is the second top Academy officer to 

announce his withdrawal from executive activity, 

president Charles Brackett having recently 

disclosed he will not consider being 

nominated again for the berth. 

Jennifer Jones to Portray 

Teacher in Fox Film 

When the sound-stage classroom pupil 

assembled for 20th Century-Fox's "Gooi 

Morning, Miss Dove," bring apples for th 

teacher, recipient thereof will be Jennife 

Jones, just inked by the studio for the stella 

role in the projected film version of th 

novel by Frances Gray Patton . . . Charactf 

comedienne Thelma Ritter joins Debora 

Kerr and William Holden in Paramount 

July starter, variously known—and you taki 

your choice—as "The Magnificent Bastards 

"The Magnificent Devils" and "A Bree 

Apart" . 

Clark and Josephine Hutcl 

inson, onetime Warner contract players, r( 

turn to the studio for top parts in "Mirac 

in the Rain." starring Jane Wyman and Va 

Johnson . from 20th Centur; 

Fox, Dale Robertson will have the starrii 

spot in "Jagade," a Technicolor western whi( 

Universal-International will place before t 

cameras in July. 

Steve Sekely to Republic 

As Producer-Director 

Bringing to six the number of product; 

dii-ectors now under contract. Republic inW 

Steve Sekely to a term pact in those cap£^ 

ities. Sekely's most recent credit was ti 

piloting job on an Italian-made feature, "l* 

Simiers," starring Ruth Roman. 

He joins Frank Lloyd. John H. Auer, ,i 

Kane, Franklin Adreon and Edward Lud'J 

as Republic filmmakers. 

COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING 

PICTURES ARE NOW AVAILABLE IN 

OUR EXCHANGES FOR SCREENINt j 

DENNIS O'KEEFEABBE LANE 

wi.h PAUL STEWART • XAVIER CUGAT And His Orchestra 

Screen Play by JOSEPH HOFFMAN • Directed by FRED F. SEARS • A CLOVER PRODUCTION 

@3II1HIEC] 

starring 

KENNETH TOBEY- FAITH DOMERGUE 

will, 

nnUAl n PIIDTIC 

UUUHLU uUlf I \0 Technical Eltects Created by RAY HARRYHAUSEN 

:""'"'"»»> (ÊO'^'Ê worthing VATESandHAl SMITH 

Executive Producer SAM KATZMAN • Produced by CHARLES H. SCHNEER Directed by ROBERT GORDON 

^ 

WITH THE 

Atom brain 

Stonr and Screen Pliy by I lb, EDWARD LUHN 

34 BOXOFFICE 

: 

4

; 

increase 

, 

' 

; June 

[PEA Negoiiations Attend Preview of 'Major Benson' 

fith Spain Halted 

i>4EW YORK—The Motion Picture Export 

Js'n through G. Griffith Jolin.son. vicei-îdtiU. 

late in the week .suspended pact 

with Spain because of added de- 

.iered utterly unreasonable. 

-ii.ii.i .i.ikL'd for a dra.stic cut in dubbing 

Hints from 100 to 80. Its government would 

dubbing prices a.s follow.^: 

hek-and-white films, 600.000 pesetas to 

j).000: color, 700,000 to 1,000,000 and special 

tjcess films, not covered before, 1,300,000. 

rile government there al.so tried to tie-in 

tnbution in Spain. It demanded that the 

• 

provide for one permit for distribution 

a Spanish film along with each five pert^ 

lor foreign films. 

The seven MPEA member companies with 

fices there were asked additionally to 

:ndle the distribution of eight Spanish films 

North America. 

After suspending negotiations, Johnson left 

adrid for western Germany. The next move 

11 be up to Spain. 

clot As a Stranger' Set 

!or Capitol June 29 

NEW YORK—"Not As a Stranger," Stanley 

earner's production for United Artists rei>e, 

will open at the Capitol Theatre, dayid 

date with the benefit opening at the 

arJey Warner Theatre, Beverly Hills, Calif, 

•oceeds from the latter opening will go to 

|e new Los Angeles Mt. Sinai hospital. 

IThe simultaneous openings will be carried 

li TV by the 76 stations of the National 

(•oadcasting Co. network, via Steve Allen's 

I'onight" program from the lobby of the 

;st coast house. 

jlartoon on Ticket Tax 

NEW KENSINGTON, PA.—School board 

;

— 

— 

— 

— 

— 

— 

. 

n 

. 

love Me and 'Davy Crocketf Both 

Smash in Big Holiday Weekend 

NEW YORK—The three-day Memorial Day 

weekend brought in crowds of out-of-town 

visitors, to take the place of the hordes of 

New Yorkers that left the city, and the Broadwây 

first runs benefited with business ranging 

to "terrific" at Radio City Music Hall to 

"quite good" at some of the holdovers. 

"Love Me or Leave Me," which got rave 

reviews, gave the Radio City Mus.c Hall its 

(Average Is 100) 

Astor The Mogniticent Matador (20th-Fox) ....125 

Baronet Hiroshimo (Continental), 2nd wk 110 

Capitol The Prodigal (MGM), 3rd wk 110 

Criterion—The For Horizons (Para), 2nd wk 115 

Arts To Paris With Love (Continental), 

9th 115 

Globe Dovy Crockett, King of the Wild Frontier 

(Buena Vista) 

I 75 

. , . . 1 

Gu.ld- -Gote of Hell (Harrison), 24th wk 

larnegie Green Magic (IFE), 2nd wk. 

Loew's State The Blackboard Jungle (MGM), 

11th 

Maytoir Violent Saturday i20th-Fox), 3rd wk. ..105 

Normandie The Adventures of Sodie (20th-Fox) 

2nd wk 115 

Palace Conquest of Space (Para), plus vaudeville 120 

r'aromount strategic Air Command (Paro), 

6th wk 125 

90 

Pans The Great Adventure (de Rochemont) 

Plaza Wuthering Heights (Goldwyn), reissue 

3rd wk no 

Radio City Music Hall Love Me or Leave Me 

(MGM), plus stage show 175 

Roxy Soldier of Fortune (20th-Fox) 165 

Surton Morty (UA), 7th wk 1 90 

frans-Lux 52nd Doctor in the House (Rep), 

15th wk 115 

Victoria Strange Lady in Town (WB), 2nd wk. ..110 

Warner Cinerama Holiday (SW), 16th wk. of 

two-a-day 

Wor.d One Summer of Hoppiness (Times), moveover, 

135 

10th wk 

105 

'Melody' Scores 165 

In Buffalo Bow 

BUFFALO-"Interrupted Melody" turned 

in a good week, following an especially big 

advance ad, radio and TV campaign. "Strategic 

Air Command" continued to do business 

in its second week, the holiday influx of 

biggest Memorial Day weekend in the history 

of the huge house and business for the 

week was "marvelous" for this time of year, 

according to the theatre treasurer. The Sunday 

night rain even helped to drive strollers 

into the theatre and the nearby Roxy Theatre, 

with "Soldier of Fortune," also got some 

of the overflow. Business for this Clark Gable 

picture was strong, as it was at the Globe, 

where "Davy Crockett, King of the Wild 

Frontier," attracted the youngsters, as well 

as their parents, for the best gross in many 

weeks. 

"The Magnificent Matador" was very good 

in its opening week at the Astor and "Conquest 

of Space" also drew the younger element 

to give the Palace Theatre its best bus- 

j 

visitors helping not only this but other first 

iness in several weeks. 

run theatres. "The 

.summer, for 

Sea Chase" 

the benefit of Salute to 

gave the 

Franc 

Among the holdovers, "Strategic Air Command" 

at the Paramount had a sixth week 

Center one of its best weeks in recent months 

according to Robert W. Dowling, chairman ' 

and it looks like a second week is in the 

the board of the American National Theat 

bag. 

which equalled the fifth stanza but "The 

"Three for the Show" at the Lafayette and 

and Academy, and Ai'thur B. Krim, preside: 

Prodigal," in its third week "Shotgun" at 

at the 

the Century of 

were 

Capitol; 

both 

United Artists, which is distributing tl, 

better 

film. 

"Violent Saturday," in its third week 

than normal. 

The "Summertime" opening will coi^ 

at the 

cide with the June 20 opening in Paris 

Mayfair, and "The Far Horizons," in its second 

week at the Criterion, were good but Century Shotgun (AA) 110 will open 

Buffalo Interrupted Melody (MGM) 165 

Center The Sea Chase (WB) 1 40 "Oklahoma!" the stage production, whi 

down from preceding weeks. 

Cinema 

the Salute to France program ai 

Animal Farm (DCA) 105 

Lafayette Three for the Show (Col) 115 bring American players, music and ballet 

In the art house field, excellent reviews for Poromount Strategic Air Command (Para), 

"The Great Adventure" 

2nd 

at the Paris gave the 

wk 

the French capital. 

150 

theatre a bigger first week than the recent 

"Wages of Fear" at that house and each Holiday Is Outdoor Time 

Martin and Lewis Party 

successive day was higher than the previous And Grosses Suffer 

day's business. And "Marty" kept up its terrific 

pace in its seventh week at the Sutton, holiday proved more of a detriment than a NEW YORK—Paramount will stage BALTIMORE—The Memorial Day weekend Scheduled in Catskills 

| 

with long waiting lines outside the small help to the first run boxoffices. Apparently, three-day press-radio-television preview pai| 

house nightly. Also continuing strong was pleasure seekers left the city and those who for "You're Never Too Young," the DeJ 

"Gate of Hell," which had a 24th week which remamed nearby at least sought amusement 

was higher than the 23rd at the tiny Guild parks for recreation—and certainly not the 

Martin-Jerry Lewis company, at Brown's HJ 

tel. Loch Sheldrake, N. Y., June 10-12. 

Theatre; "To Paris With Love," which had theatres. As a result, grosses are not at their The doings will head off with the presef 

a big ninth week at the Fine Arts; "Hiroshima," 

usual holiday level. 

tation of the picture Friday, June 10. Boji 

in its second week at the Baronet Century The Blackboard Jungle (MGM), 4th wk. 125 of the comedians will be there. All the equif 

Theatre, and "Adventures of Sadie," good in Film Centre— Doctor in the House (Rank), 3rd wk. 100 ment needed to present it in the horizont, 

Hippodrome The Prodigal (MGM) 1 40 

its second week at the Normandie. 

Keiths Strategic Air Commond (Pora) 125 double-frame VistaVision apparatus, will i 

Little 

Heights (Goldwyn), wk. . . 80 

Maytair 

set 

Passage 

up at the hotel. 

;Rep) 90 

Day, the first week in June saw only two New—Daddy Long Legs i20th-Fox), 4th wk 90 

new Broadway films, "The Seven Year Itch" 

Playhouse—To Poris With Love (Cont), 4th wk. . . 85 

Stanley The Sea Chase (WB) 110 

at Loew's State June 3 and another from Town Violent Saturday (20th-Fox) 90 

After the six openings just before Memorial 

Wuthering 

Sonto Fe 

2nd 

20th-Pox, "Angela," at the Palace. 

The Cinema One Summer of Happiness (Times). . 90 

'SAC Sensational 

In Steel City 

PITTSBURGH—"Strategic Air Command" 

was out in front by a wide margin, turning 

in the best gross here in six months. 

Fulton—Abbott and Costello Meet the Mummy 

(U-l); The Looters (U-l) 40 

Harris That Lody (20th-Fox) 40 

Penn—Strategic Air Command (Para) 225 

Stanley Jump into Hell (WB); Mambo (Para). . . 50 

To Hold 'Cobweb' Premiere 

PITTSBURGH — Commemorating the 

golden anniversary of the nickelodeon, the 

John P. Harris Theatre here will stage the 

world premiere of "The Cobweb" the evening 

of June 15. 

Paramount's "The Ki.ss-Off" has been retitled 

"Too Late, My Love." 

Many Prizes Are Donated 

For NY Golf Tournament 

NEW YORK—Prizes have been donated fo: 

the foui'th annual film industry golf tourna^ 

ment sponsored by Cinema Lodge of B'na 

B'r.th and to be held Thursday (9) at thi 

Vernon Hills Country Club, Tuckahoe, N. Y, 

William J. German, Inc., has donated thosi 

for the foursome winners and National Screei 

Service those for the foursome runnerup a 

in the three previous tournaments, accordin; 

to Martin Levine, chairman. 

Other donors include Artcraf t-Straus, Don 

ahue & Coe, Monroe Greenthal, John ^ 

O'Connor, Gillians & Rubin, Raytone Screet 

Max A. Cohen, American Seating Co., Mov.e 

lab Film Laboratory, Coca-Cola, ABC Vend 

ing Corp., Ted Ebenstein, Neumade Product 

National Theatre Supply, Film Daily, Michai 

Levy and George Hornstein. 

Benefit Opening Planned 

For 'Summertime' by UA 

NEW YORK—"Summertime," the Ilya L( 

pert picture produced in Italy in Technicolo 

starring Katharine Hepburn and Rossai 

Brazzi, will open at the Astor Theatre Jui 

20, the day before the official opening 

i 

Nichols in New MGM Posi 

NEW YORK—George Nichols, for the pif 

six years a member of the MGM studio puf 

licity department, has been named speci 

representative of Howard Dietz, vice-presidet 

in charge of promotion, to build up intenp 

in three forthcoming MGM pictures: "Son:^ 

bady Up There Likes Me," "Something I 

Value" and "The Last Hunt," all based t 

best-selling books. 

Many Allied Reservations 

NEW YORK—Allied Theatre Owners f 

New Jersey is receiving a record number i 

reservations for its annual convention JH 

21-23 at the Concord, Kiamesha Lake, N. ' 

Besides business sessions there will be gi 

swimming, all-star shows and special f- 

tertainment for the ladies. A cocktail pa)' 

will precede the banquet to be held at t? 

close of the convention. 

36 BOXOFFICE :: June 4,1 5 j!jj

Dr Pepper 

Will Make VOU Smile,Too ! 

She's happy with its flavor! 

So delightfully different . . . preferred by millions! 

Because Dr. Pepper is the friendly 

"Pepper-Upper" that never lets you down! 

you'll be happy with its profits! 

You'll find this popular drink is a real profit 

"Pepper-Upper"! So pick Dr. Pepper— for 

your cup vendors and concession bar. 

DrPepner 

America's Leading Fruit-Based Drink 

FOR COMPLETE DETAILS WRITE DR. PEPPER COMPANY, FOUNTAIN DIVISION, DALLAS, TEXAS 

June 4, 1955 37 

'XOFFICE : :

. . Richard 

. . Robert 

. . Mrs. 

. . James 

. . Paul 

. . W. 

. . Peter 

. . Steve 

. . Frank 

. . Lester 

. 

BROADWAY 

Opyros P. Skouras, president of 20th-Fox, is father cf a daughter, Diane Beth, born to 

is back in New York following a one-week Mrs. Wachtel May 3 . . . Mrs. Charlotte 

trip to Mexico to meet local film industry Schiff. daughter of Mam-ice Grad, Columbia 

representatives. Murray Silverstone. president 

of 20th-Fox International, planed to a boy, Richard Barry, at Bethseda Naval Hos- 

short subjects sales manager, gave birth to 

London for a series of meetings on the Continent. 

He will return in mid-June . 

pital, Maryland, May 26 . . . Linda Salzberger 

C. of Paramount's foreign publicity department, 

Gehring, 20th-Fox executive assistant general returned from a European vacation. 

sales manager, left for Hollywood for studio 

conferences with Al Lichtman. currently on Dona'.d A. Henderson, 20th Century-Fox 

the west coast . . . James R. Velde, western 

vice-president and treasurer, left for London 

P. Horner. president 

division manager of United Artists, left for 

. 

Milwaukee and Chicago to confer with branch of Union Film Distributing Co., left 

executives and circuit heads on UA summer on the United States for a six-week tour 

of Europe Broidy, Allied Artists 

. 

releases. 

president, returned to the coast following 

home office conferences with Edward Morey, 

vice-president, and Morey R. Goldstein, sales 

head. 

Albert A. List, chairman of RKO Theatres, 

sailed for Europe on the Queen Elizabeth with 

Mrs. List to visit Fi-ance, Belgium, Holland, 

Denmark and Germany . 

Petrillo, 

president of the American Federation of 

Musicians and vice-president of AFL, and 

Elia Kazan, director of "East of Eden" for 

Warner Bros, and the stage hit, "Cat on a 

Hot Tin Roof," and Lillian Hellman, Broadway 

playwright, returned from Europe on the 

He de France . Graham, Paramount 

manager for Argentina, Uruguay and Paraguay, 

returned from Buenos Aires with Mrs. 

Graham . . . E. Z. Walters, Altec Service 

Corp. controller, has returned to New York 

from an extended European trip and will 

leave for Los Angeles shortly. 

. 

Carroll L. Puciato, president of Carroll Pictures, 

left for a five-week torn- of exchanges 

and to confer with various Holljrwood producers 

. Fi'ohlich, publicity director 

of Ascap, and Mrs. Frohlich planed to 

England and the Continent N. 

Lazarus jr., Columbia vice-president of advertising 

and publicity, and Ray MuiTay, acting 

exploitation manager, left for Hollywood . . . 

Betsy Blair, one of the stars of "Marty" for 

United Artists release, returned from Cannes, 

where the film won the grand prize at the 

International Film Festival . . Mrs. James 

. 

Stewart, wife of the star of "Strategic Air 

Command," returned from Europe and left for 

Michel Ray. 11-year-old star 

the coast . . . 

of King Bros. "The Boy and the Bull," returned 

to England on the Liberte. 

Francis M. Winikus, national director of 

advertising, publicity and exploitation for 

United Artists, flew to Washington Friday 

( 3 1 for meetings with U. S. Navy Department 

public relations personnel on the promotion 

campaign for "Run Silent, Run Deep," the 

novel which UA bought for the screen . . . 

Morgan Hudgins of MGM's studio publicity 

department, returned from Europe and 

headed back to the coast . . . Arthur Silverstone, 

20th-Fox assistant general sales manager, 

is on a business trip to Canada . . . Irving 

Rapper, who recently completed directing 

"The Boy and the Bull" for RKO in Mexico, 

is in New York for home office conferences. 

Max E. Youngstein, vice-president of 

United Artists, returned from the coast after 

a ten-day stay to confer with Robert F. 

Blumofe, vice-pre.sident in charge of west 

coast operations, and Leon J. Roth, west coast 

publicity coordinator . Albert Leonard, 

wife of the 20th-Fox manager at Caraca.s, 

Venezuela, gave birth to a boy, David Samuel, 

at Polyclinic Hospital, New York . . . Adam 

Wachtel, office manager of Sargoy & Stein, 

special counsel for motion picture distributors, 

Jeff Livingston, Universal eastern advertising 

manager, left for Chicago to set 

TV saturation advertising campaigns on 

"This Island Earth," which will open in 

900 situations coast-to-coast June 15 . . . 

Mori Krushen. exploitation manager for 

United Artists, went to Montreal to confer 

with field representatives and Canadian 

circuit heads King of the 

. 

King Bros., who completed "The Boy and 

the Bull" for RKO release, got in from 

Hollywood for home office talks with 

RKO executives Lothar Wolff, producer 

. . . 

for Louis de Rochemont Associates, has returned 

from 20 months in Indonesia, where he 

headed a team of motion picture specialists 

assisting the government in expanding its 

film activities. 

. 

Charles C. Moskowitz, MGM vice-president 

and treasurer, got back from a Miami vacation 

Gladys Markert, assistant to 

. . . Fred Lynch, head of publicity for the 

Radio City Music Hall, will return 

from her vacation May . . 

Arthur 

31 . 

Pincus of Loew's International publicity department, 

left for the coast to confer with 

Howard Strickling and his staff . . 

Esther 

. 

Williams, MGM star, and her husband, Ben 

Gage, retm-ned from atteading the Cannes 

Film Festival and went to Atlanta before 

returning to the coast Grady, 

member of the Paramount publicity department, 

was married May 22 to Brooke Dennis, 

member of the Barbizon School of Modeling, 

at the Park Avenue Community Church. 

UCP Benefit for Toys' 

NEW YORK—Paramount will open "The 

Seven Little Foys," starring Bob Hope as 

Eddie Foy, at the Criterion Theatre in June 

for the benefit of United Cerebral Palsy. The 

picture will follow the current paramount 

film, "Tlie Far Horizons." Hope, who is national 

chairman of UCP, is in Australia, 

where he attended the opening of the picture 

at the Prince Edward Theatre, Sydney, June 1. 

UJA Men Honor Ben Gross 

NEW YORK—Ben Gro.ss of Gross Distributors 

was honored by more than 250 men in 

the radio and television industries at a dinner 

at the Hotel Pierre Wednesday (25). This was 

the culmination of the annual United Jewish 

Appeal, which raised $200,000 this year in 

this division of the amusement industries. 

Bulk of U-I Expenditures 

Go Into Production: Daff 

BARCELONA—Out of every dollar spent bj 

Universal-International, 73 cents goes int( 

film production, Alfred E. Daff, executive 

director, told the final session here of thi 

1955 Eiu-opean sales conference conducted ii 

association with Universal-Internationa 

Films, its foreign subsidiary. Daff is presi 

dent of the international unit. 

Daff said further that U-I is the only com 

w 

pany making its films with its own peopl 

and its own money, and that was a reasoi 

why its business throughout the world ha 

continued to increase. He said there wer 

no plans for European production but tha 

European personalities will be used in thei 

features. 

Edward Muhl, studio production head, wi' 

visit Europe at the end of June to discus 

film properties with personalities there. 

Fifty-three delegates representing 16 con 

tinental offices besides representatives froi 

the Far East and Latin America attende 

the week-long sessions. Milton R. Rackmi 

U-I president; Americo Aboaf. U-I foreig 

general manager and international vice-pres 

dent, and Fortunat Baronat, foreign put 

licity director, also attended from the hon 

office. 

N. Y. Ready to Entertain 

Secretaries of Congress 

NEW YORK—Members of the Congre 

sional Secretaries Club were entertained 1 

the Metropolitan Motion Picture Theatr 

Ass'n when they arrived here Friday (3) f 

a three-day visit. The Capitol, Paramour 

Radio City Music Hall and Roxy theatr 

are host to them, according to Emani; 

Frisch, MMPTA president. One hundred ai 

sixty are here. They have been invit 

to headquarters at the offices of the Coum 

of Motion Picture Organizations. 

Frisch noted that the secretaries, head 

by Marie E. Warme, secretary to Rep. Mill 

of Nebraska, have always been "cheerfu 

i 

cooperative with people in our industry." 

Cahill Denies Mentioning 

U. S. Antitrust Report 

NEW YORK—John T. Cahill, general cousel 

of Radio Corp. of America, has denlj 

that the antitrust report of the U. S. attorr' 

general was cited by him in a Chicago coi; 

case a year before it was published. T- 

statement was reportedly made by Thou; 

C. McConnell, a Chicago attorney, beforei 

House judiciary subcommittee in an antitnt 

suit filed by Zenith against RCA. 

Cahill said the report to which he hi 

referred was that of the American Bar Asi 

committee on practice and procedure. He Is 

written Congressman Emanuel Celler, chaman 

of the subcommittee, to that effect 

Pine-Thomas-Shane Film 

NEW YORK—"The Big Caper," a novel i 

Lionel White, has been purchased by 'e 

newly named Pine-Thomas-Shane Proditions 

to launch the company's program I 

pictures for United Artists release. Jars 

Poe has been signed to write the screenpV 

and filming is scheduled to begin Augusts 

at the Samuel Goldwyn Studios in Holly^vol, 

where the new company will open its offi,s 

June 6. 

! 

I 

38 

BOXOFFICE :: June 4, l^ ^

I want 

Your help can mean the difference between 

the "Yes" or the "No" that answers this 

child's frightened question. For the girl's 

father has Cancer. 

Cancer plays no favorites. It strikes 

young as well as old, rich and poor, strong 

and weak. It lays its black finger on 1 out 

of every 4 Americans. But this terrible 

scourge can be conquered. 

It 

will be conquered. // you help. 

The American Cancer Society— through 

a legion of doctors, technicians, scientists, 

volunteers— wages endless war on our most 

dreaded disease. And every year some 

75,000 men, women and children win their 

own personal victory in the fight back to 

health. 

But too many are lost. Too many seek 

care too late. To fight this healing war 

takes money — money for education, research, 

drugs, equipment. 

Will you help conquer Cancer? By a 

check — to help others. By an annual 

checkup — to help yourself. What you give 

today may mean the difference between 

"Yes" and "No" for yourself— or someone 

dear to you — in the days to come. 

American 

Cancer Society 

GENTLEMEN; 

to help conquer Cancer. 

n Please send me free Information about Cancer. 

D Enclosed is my contribution of $ to the 

Cancer Crusade. 

Clty_ 

_State_ 

(MAIL TO: CANCER, CO your town's Postmaster) 

B COFFICE : : June 4, 1955 39

mt& 

To help book your fiii 

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HERE'S WHY! 

K 

The cold, hard, cash-in-the-box-office facts speak for themselves! Only BIG 

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I 

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' 

DN 

I with 

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I 

J 

some of the SUPERSCOPE pictures that will help pay for your lenses 

) r|)IO PICTURES, INC. 

Hughes' 

: [UNDERWATER" 

Howord Hughes' 

OF SINBAD" 

Howard Hughes' 

"JET PILOT" 

-Idmund Grainger's 

RE/URE OF PANCHO VILLA" 

Edmund Grainger's 

*T:AY in the MORNING" 

Benedict 

"E:APE 

Bogeaus' 

TO BURMA" 

Bogeaus' 

»liF THE SOUTH PACIFIC" 

Benedict Bogeaus' 

'TENESSEE'S 

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'LOVE'S LOVELY COUNTERFEIT" 

Sam Wiesenthol's & Gene Tevlin's 

"BENGAZI" 

Sam Wiesenthol's & Gene T. 

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Not Holt's 

"TEXAS LADY" 

Not 

Holt's 

"TRUMPETS OF COMPANY K" 

Dovid 

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From: ALLIED ARTISTS PICTURES COMPANY 

Walter Wonger's 

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From: FILMAKERS 

"TIME TABLE" 

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780 NORTH GOWER STREET, HOLLYWOOD 28, CALIFORNIA

: 

June 

" 

ALBANY 

The Paramount, dark for a year, has been 

relighted by Jules Perlmutter, who leased 

the Clinton avenue neighborhood theatre 

from Neil Hellman. Projectionists Local 324 

picketed it on the reopening May 29 and 

planned to continue doing so unless and 

until union operators were hu'ed. The union 

is said to have offered Perlmutter the same 

deal as the Eagle here, but he declined 

on the ground patronage would not warrant 

payment of the scale ... A widescreen and 

Cinemascope have been installed. The Paramount 

was a weekend, fall-to-spring operation 

in its final term of management by 

the Hellman organization. Perlmutter has 

operated indoor theatres in nearby Schenectady 

and Watervliet. He now has the Fort 

George Drive-In, Lake George, and the Lake 

Theatre in that village; the Cobleskill Drive- 

In at Richmondville, and a four-waller in 

Chestertown. 

William J. Jarvis, chief projectionist at the 

Troy in Troy and a boothman for more than 

35 years, died after a long illness. A member 

of Local 285, Jarvis traveled with D. W. Griffith's 

"Hearts of the World" and had been 

operator at the American and at Proctor's 

in Troy before coming chief projectionist at 

the Troy years ago. The requiem mass was 

celebrated at the St. Jean the Baptiste 

Church . . Claude E. Watkins, chief projectionist 

. 

at the Strand, and wife will go to 

Syracuse University June 6 to attend the 

graduation of their daughter Nancy. Johnny 

Gardner, owner of the Turnpike Drive-In, 

Westmere, and wife also will attend. Gardner 

worked with Watkins in the Strand booth for 

some time; later was a partner with him in 

the Sunset Drive-In, Burlington, and the 

Twin-Cities Drive-In, near Barre, Vt. 

Announcing plans for a closed-circuit telephone 

conference on behalf of the Will Rogers 

Memorial Hospital one-day collection drive, 

Joan Pratt, telephone operator in U-I, will 

be married to Richard Winkowski at Sacred 

Heart Church here June 11 . . . Johnny 

Capano will bow out June 10 as a U-I booker 

to rejoin Upstate Theatres, of Albany, in the 

same capacity. Capano also owns the State 

in Troy . . . Irving Sochim, U-I short subject 

manager, huddled with branch manager Norman 

Weitman on the promotion of newsreels 

and other briefies. Peter Dana, U-I eastern 

division manager, and Joseph Gins, district 

manager, were due here Tuesday, en route to 

the Schine circuit offices in Gloversville. 

"Everybody in show business, radio and 

television included, would certainly become 

Variety members if they attended a 'Variety 

International convention and heard the inspiring 

stories of aid to crippled, ill, retarded, 

unfortunate, worthy children from England 

to Mexico, and across the United States and 

Canada." The speaker was Jack Goldberg, 

MGM manager, who had returned from a 

three-week trip to California, during which 

he served as a delegate from Tent 9. Louis W. 

Schine of the Schine cii'cuit also was a 

delegate. Goldberg, assistant chief barker of 

the Albany unit, said that he and Schine were 

tremendously impressed with what they saw 

and heard. 

John Gardner is the first theatre owner 

hereabouts to install an automatic telephoneanswering 

service ... Mr. and Mrs. Paul 

Jacobson left Albany over the weekend for 

New York, where he has become associated 

with the NBC television department. A sonin-law 

of Simon H. Fabian, president of 

Fabian Theatres and of Stanley Warner 

Theatre Corp., Jacobson came here about 

three years ago to assume duties as treasurer 

and assistant to the president of Van Curler 

Broadcasting Co., operating WTRI-TV. 

WTRI was forced to suspend operations last 

February when the Columbia network affiliation 

was transferred suddenly to WROW, in 

which the Lowel Thomas interests had purchased 

control. WTRI is now contesting 

approval of the latter transaction before the 

FCC. Testimony showed Van Curler sustained 

heavy losses, about $487,000, according to one 

witness. 

Fabian's Palace presented Ai'mour & Co. 

gifts, including canned meat and soap, to the 

first 100 women at the premiere matinee of 

"The Pi-odigal." Manager Bill With worked 

with the concern on promotions which are a 

part of the national campaign for the picture. 

A Dodge car, one of the top prizes, was 

displayed in the theatre lobby. Fu'st prize 

nationally is a new ranch-type home or $25,- 

000 in cash to name Ballerina Taina Elg, who 

makes her first screen appearance in "The 

Prodigal." Some 151 additional prizes are 

awarded every week for six weeks. Winners 

at the Warner exchange the morning of 

will be notified by mail approximately June 18. 

June 7, distributor chah-man Ray Smith said 

that exhibitors and branch managers have 

been invited to hear addresses by national 

chairman S. H. Fabian and others. Later, a TV Now Helps Horse Fans 

meeting for film salesmen will be held, to 

See Finishes on Screen 

parcel out the exhibitors whom each will 

NEW YORK—Television has now invaded 

approach. Theatre owners and lessees will be 

the trotting track at Westbury, Long Island, 

asked to sign pledges on the audience collection 

. . . Sylvan Leff advertised that in keep- 

so the fans can see the finish. It doesn't go 

on the air outside the track; it simply helps 

ing with his policy of giving Black River 

those thousands of fans who stand around 

Drive-In, Watertown, patrons "the best," he 

not far from the betting windows to see 

had installed new projection equipment. 

what's going on. 

The idea was originated by Irving Gray, 

manager of Milton Berle, who is a television 

executive. The apparatus is called 

Finiscope. A closed TV circuit throws a picture 

on a 20-foot square screen. 

It might be a good idea for drive-in patrons 

who get caught in the concession stand 

when the picture resumes after an intermission. 

Brandt to Handle 'Hanged' 

NEW YORK—Leon L. Brandt Associates 

has been signed to handle the promotion and 

supervise the distribution of "Rebellion of the 

Hanged," produced by Jose Kohn in Mexico, 

for the U.S. and Canada. Directed by Alfredo 

B. Crevenna, the picture stars Pedro Armendariz 

and introduces Ariadna, sister of Linda 

Christian, to the American screen. 

INCORPORATIONS 

—ALBANY— 

Amerlons Corp.; Motion picture and lens bl 

ness at 625 Modison Ave. in New York; 100 shoi 

no par value; John Shelton and Frances Moldoi 

625 Madison Ave. 

Kewpies: Motion picture business in Kings Coui 

Address is: c/o J. L. Kollus, 111 East 21st 

Brooklyn. Other incorporators are Mrs. J. L. Kal 

1 1 1 East 2 1 St St., and Mrs. Roy E. Abraham, 334 V^ 

87th. 

Sam Shain Publications: 200 shares, no par vo 

Sam Shain, Elsie Shain, Ben Nelson, 15 East 40th 

New York. 

French Cinema Center: $5,000, $100 par value. 

imily Drive-In Theatre Cii :uit Corp.: To carry 

ive-in theatre business in iVestbury, L. I. (P 

153); 200 shores, no pc 

Mencor Associates; Motion picture and theatre t 

ness; 100 shares, no par; Antonio Mendez, JosepI 

Cordero, Laura Mendez, 623 Seventh Ave. 

Columbia Pictures Corp. recorded certificates s 

ing a decrease in capital stock from 1,063 

shares at no par value, to 1,060,065 at no par vn 

a change from 1,060,065 shores at no par to l,t 

000 shores at $5 par each, and 60,065 shares o 

par; an increase in $5-par shares from 1,000,00 

2,000,000, no-par total remaining at 60,065 

Marilyn Monroe Productions: Formed to conduc; 

enter-tainment, theatrical productions, publishing 

photographic business in New York; 200 shore 

par value. 

Etereo Theatre Corp.; To conduct businesi 

East 1 38th St. in New York; 200 shares, no par v 

Wells Closed Circuit Network, Inc., has bee 

served as a corporate name in New York, a letl 

this effect having been filed with the Secretai 

State. 

Flanders Drive-In Theotre Corp has been fc 

to conduct business at Bay Shore, Suffolk Co 

$40,000, $100 por value; Joseph M. ond Morris S 

Walter F. J. Higgins, 233 West 49th St., New 

Leppert International Enterprises Corp.: To Co 

a motion picture business in New York; 200 st 

no par; George M. Leppert, Waidorf Astoria I: 

and Maurice K. Cheyette, 55 Liberty St. 

Bert E. Friedlob Productions: 345 Madison i 

New York; 200 shares, no par. 

; 

Eval, Inc.: To conduct an entertainment bull 

Buffalo, with William P. Rosenow, onetime 

in 

mount salesman here and now an exhibitor i. 

Lake City area, os an incorporator. Alma Rosp 

also of 70 Jewett Holmwood Rr., Orchard ParkJI 

Charles W. Schohl, of 756 Ellicott Squore if 

Buffalo, are the other incorporators. Capital 

IS 200 shares, no par value. 

Stanley Warner Research Corp., formed in 

wore, filed a certificate that its New York 

office is at 1585 Broadway in New York Cit 

Stewart McDonald, vice-president, signed the p 

ak Films Corp.: Stillman & Stillman, 4 

CK Enterprises, c/a Continental EnterprisesC 

Madison Ave.: Film distribution business in New! 

Cintel, Inc.: Motion picture ond broadcastintjl 

ness; Morgulies & Heit, 400 Madison Ave. 

Dean Picturi iidore Miller, 1501 Broodw' 

Altec Field Men on VV 

NEW YORK—C. S. Perkins, operating AI 

ager of Altec Service Corp., has as.'iM 

company field engineers from variou. J 

visions to accord technical sound supersll 

to the installation of VistaVision horint 

projectors in certain areas, includini 

Saenger Theatre, New Orleans: the C?it 

Theatre, Wa.shington, and the CriteriorNi 

York City. 

' 

42 

BOXOFFICE 

; 

19

V 

: June 

36th 

ANNIVERSARY CONVENTION 

of 

the 

ALLIED 

THEATRE OWNERS 

OF NEW JERSEY, 

q\ the fabulous 

CONCORD 

KIAMESHA LAKE, NEW YORK 

on 

INC 

TUESDAY-WEDNESDAY-THURSDAY 

JUNE 21-22-23, 1955 

For further information and to make reservations, contact: 

ALLIED THEATRE OWNERS OF NEW JERSEY, INC. 

34 West 44th Street LAckawanna 4-2530 New York, N.Y. 

BC OFFICE : 

4, 1955 E 42-A

. . . Stanley 

. . Steve 

. . Irvin 

a 

: June 

: 

i 

BUFFALO 

F. Lux, Elmart Theatres president and city 

council head, of a plaque to Lawrence D. 

Bell, president of Bell Aii"craft Corp., accepted 

in a stage ceremony by Leson Faneuf, 

general manager. Air Force personnel paraded 

to the theatre on opening night, with 

a number of local drum corps and the Bell 

Aircraft mixed chorus in the line of march. 

Niagara Employes Star 

In Color Safety Film 

BUFFALO—Some 1,200 municipal employes 

of Niagara Falls are the stars in a 15-minute 

color safety motion picture being filmed by 

Ulysses S. Grant, safety director of the 

Cataract City. With a 16mm camera bought 

by the city especially for the pur-pose. Grant 

is "shooting" city workers, electricians, streets 

and parks department men, office workers 

and others as they go about their daily tasks. 

The film will show the city workers doing 

their jobs in as safe a manner as possible. 

A sound track with commentary by Ed 

Tucholka of Buffalo's WEBR will be added 

later. 

The completed film will be used to train 

new employes and copies may be loaned to 

other municipalities for safety training of 

their employes. Grant declares the film will 

be the first of its kind in the world. 

"We're already planning a second film as 

soon as we finish this one," he said. "Starring 

in a motion picture will make our people 

especially safety conscious. They know you 

can't model for others without being tops 

yourself." 

Bob Hope and B&L Chief 

Exchange Signed Deals 

ROCHESTER—In addition to the Oscar he 

lugged back from Hollywood recently, Carl 

Hallauer, Bausch & Lomb president, brought 

TXrilliam Lambert has been appointed assistant 

manager at the Eckel Theatre in 

Syracuse, according to Manager Paul Johnson 

. Perozzi, MGM field representa- 

"contract" with Bob Hope. And Hope, in 

with him something equally interesting— 

tive in the Buffalo and Albany territories, turn, has a "contract" with the Bausch & 

was in Syracuse aiding Loew's State in the Lomb head. 

promotion of "The Prodigal" . Weber, Seems that while Hallauer was in Hollywood 

to accept the Oscar for B&L's devel- 

manager of the Rialto Theatre in Lockport, 

has put on some splendid exploitation campaigns 

opment of the lenses for use in Cinema- 

George H. Mackenna, Scope, he went to Romanoff's restaurant 

recently . . . 

Basil Theatres general manager, and Constantine 

where the movie folk were partying on Oscar 

J. Basil, president, are back in Buf- 

night. He got to talking with Hope. 

falo from a tour of West Coast studios. 

With the U. S. Open golf tournament 

Crystal Beach opened for its 57th season 

scheduled for Oak Hill Country Club here 

in 1956, 

and Earl Hubbard, who 

and because Hope and Bing Crosby 

has been handling 

publicity and advertising for Cinerama at the 

are notable golf enthusiasts, Hallauer invited 

Teck, is also doing the same for the Beach them to Kodak Town for the open. What's 

Weber, former 

more, said Hallauer, he would gladly be their 

local exhibitor, 

is back here for the summer with his wife. 

host while they were in Rochester. 

"Fine," said Hope. Then he reached into 

Weber again will manage the Port Erie race 

his 

track across the border In Canada . . . Harry 

pocket for a pen and proceeded to write 

vigorously and at some length on a piece of 

Fellerman, head of the U-I special sales 

division, was in for conferences with Jerry 

paper. "Here," he finally said, handing the 

Weschler, local manager, and during his stay 

paper to Hallauer. "Sign this." 

in town had lunch with Arthur Krolick, UPT "What is it?" asked Hallauer. 

district manager. 

"Well, I just like to get this sort of thing— 

about picking up tab—in writing," Hope 

Highlights of the premiere activities of joshed. "You know there are a lot of guys 

"Strategic Air Command" at the Pai-amount who come up with an offer like this, but 

Theatre here included presentation by Elmer when you get to their town you discover no 

one ever heard of 'em and you're on your 

own." 

Latin America Discussed 

NEW YORK—Maurice Silverstein, Latin- 

American director of Loew's International, 

discussed problems in that area at a luncheon 

meeting Wednesday (25) at the Harvard Club 

of the International Film Relations Committee 

of the Motion Picture Export Ass'n. Dave 

Blum, LI publicity director and chairman, 

presided. 

Hallauer, with a grin, wasted no time in 

affixing his signature to the paper. Then he 

pulled a scrap of paper from his own pocket 

and likewise began writing. He handed the 

finished product to Hope. 

"Bob, it's your turn," said Hallauer. "Here's 

my end of the deal . . . That you and Bmg 

will appear at a function I shall whip up, 

and sing one song and do one routine . . 

Sign 

. 

here." 

Hope, no man to back water, signed with 

a floui-ish. Hallauer is hanging on to that 

"contract." 

United Air Lines Reduces 

Its Rates on Film, Etc. 

CHICAGO—Rate reductions of from 46 to 

58 per cent on film and 23 other major commodities 

flown from Allentown-Bethlehem- 

Easton and Philadelphia to the New York 

area have been placed in effect by United Air 

Lines. Air freight rates from Allentown- 

Bethlehem-Easton have been cut to $2.57 per 

100 pounds; from Philadelphia to $2 per 100 

pounds. 

United operates three daily passengercargo 

flights from the tri-cities and 12 from 

Philadelphia to the New York area plus one 

all-cargo trip from the Quaker City. 

Syracuse Will See Fight 

On TV as Well as Live 

SYRACUSE—Closed-circuit television will 

bring the DeMarco-Basilio fight here Friday 

CIO) at the 9,000-seat New York State Pair 

Coliseum through an arrangement with Theatre 

Network Television. There will be no 

competition with attendance at the actual 

fight at the Syracuse War Memorial, also 

seating 9,000, because it has been sold out, 

but home T'V will be blacked out here. 

The closed-cii-cuit show will be seen on 

two special 20x25-foot screens set back to 

back. Tickets will be priced at $3.50 each. 

SYRACUSE 

Col Sorkin, manager of Keiths, won the $lor ^'" 

savings bond as first prize in the "Con 

quest of Space" exploitation contest con 

ducted by Paramount. William W. Howar 

of RKO Theatres noted that Sorkin's cam 

paign was outstanding . . . Ronald M. Der* 

. . Schir. 

nison. assistant at Keiths, resigned. He W£: 

replaced by Donald McKinnon . 

managers met here Thursday. Present wei 

Louis W. Schine, Donald Schine, Seymoi 

Morris and Bernie Diamond of the hoir 

office in Gloversville. 

Sam Oilman, manager of Loew's State, ri 

ported several changes in personnel. Re: 

Rabakuk of Boston, who was in Syracuse f( 

a year and a half, has been transferred ba< 

there to the State. Bob Randall has bef 

transferred from Boston here as second a 

sistant to Oilman. Stella Cerio has replace 

Stella Garvey as head candy girl at Loen 

State. Carol Davis replaced Dora Schlict 

;, 

evening cashier. 

Sol Sorkin of RKO Keiths has an extra b 

grin the days he receives maU from Puer 

Rico where his son-in-law, Lt. Mel Besdi 

and daughter, Phyllis, are stationed . . . TJ 

Kallet and DeWitt drive-ins both have n( 

widescreens this season for CinemaSco 

films . . . Harry Unterfort. zone manager 

Schine, and wife will be in Forest Hills, L. 

June 12 for the wedding of Miss Marcia Sai 

to Joseph Lampe. Lampe is the son of 

and Mrs. Gus Lampe of Los Angeles. Lam 

was former city manager here. 

52 Buffalo Area Airers 

All Get Widescreens 

BTJFFALO— It looks like that by mid-Ju 

every drive-in iri this area will be equipf 

to present attractions via CinemaSeo 

Vista'Vision, Superscope or whatever technic 

Hollywood has to offer. From $25,000 

$75,000 has been spent for new equipmei, 

for remodeling and for ground improveme: 

this spring alone. 

Buffalo had the first drive-in theatre 

New York state, the Buffalo in Harlem re 

which was opened back in 1942, with hoi 

carrying the sound. Next in line was 1i 

Skyway Niagara, on the Niagara Falls bou; 

vard. It was followed by the Star in Bl 

dell, the Lakeshore and the Delaware. 1 

Broadway, the Sheridan, the Aero and 

Park were opened in 1950. 

In this distribution zone—the territory fr 

Syracuse west—there are 52 drive-ins, 

withm 25 miles of Lafayette Square Jj*^ 

Of the 52, 27 are booked by Cooperative Tl 

atres. Myron Gross, manager, sets 62 p 

grams every week, every one with dou 

features. 

Several drive-ins have regular church ^^ 

vices. The Skyway Niagara, for example, 

been utilized for community services far s 

eral years. In fact Bill Brett, manager, 

augurated the idea. 

One other service, about which mo\ 

goers probably know little: drive-in owr 

advise the Aii-craft Owners & Pilots AiO 

of their exact latitude and longitude, lnt«-- 

gence included in aerial navigation chas. 

Not that the pilots see the pictures from -fi 

skies, but they do see the big screens t'i 

so can check positions. 

42-B 

BOXOFFICE 

: 

4, 1'5

. 

j 

Richard 

: 

Washington 

I 

: Jack 

. . Joseph 

. . George 

. . Ben 

. . Raymond 

. . Frank 

. . Bert 

. . . Mr. 

. . John 

. . Lewis 

. . 

Maureen 

EALTIMORE 

Line Up Promotion Session 

For Virginia Convention 

RICHMOND—Hal Lyon, Fianklin exhibitor 

irths put on a big show for its opening 

and general chairman of the Virginia Motion 

Strategic Air Command." The pro- 

Picture Theatre A.ss'n convention, has named 

M/luded a band of music, a parade. Jerome Gordon, Palace Theatre, Newport 

-lus and a cocktail party preceding 

News, as head of the committee for the 

\itie.s, for Air Force top brass at the 

special promotion-publicity session scheduled 

ill Belvedere. Natt W. Hodgdon. manfor 

June 16. 

Fi'uchtman Theatres was host. 

A panel of leading Virginia promotionminded 

exhibitors will lead the discussion. 

Talmage Colley, publicist for Keiths 

New, arranged most of the promotion. There will be exhibits and achievement reports. 

Schnapf, manager of Loew's Century, 

William Wyatt of Charleston. W. Va., 

vi-n 

will be one of the speakers. 

! -li down to Ocean City on his day off . . . 

s.dney. city manager for Loew's, 

Speakers at each of the business sessions 

is 

will 

:;iing his father Jack sr., in from Los 

be: Horace Adams, president of ITO of 

They attended the Preakness 

Ohio, and Robert 

at 

W. Coyne, COMPO special 

counsel. Fishman of Warner 

Wednesday; E. D. Martin, TOA president. 

Bros. 

^ in town for the Preakness. 

Thursday: Jack Beresin. past chief 

barker of Variety International, chief banquet 

oiê Daransoll, manager of the Crest, 

speaker, Thursday. 

on business . . . Fred 

iitrger, jr., formerly part owner of 

IS now associated with a local adver- 

PHILADELPHIA 

,it;ency . . . Mike Siegle is the newly 

Baltimore and Washington represe 

.il-iinted 

ative for Kay Films of Atlanta . 

T ouis J. Goffman, Tent 13 chief barker, appeared 

i.i nthal, head of the Lord Baltimore Thea- 

on the Steve Allison radio show 

- been reappointed chairman of the help promote "Johnny Night" . . The 

to . 

State board of examiners of motion Variety Club auxiliary held its annual fashion 

lid 

Jack Whittle, owner 

show and cocktail party in the clubrooms 

operators . . . 

wenue, spent the Memorial Day week- recently. Fashions by Emily were modeled 

Clyde McD. Young, by the Variety Conover Girls. Bobby Cohen 

aiiager of the Variety Club, visited at Port emceed the event Blum, former 

St[:;laire, where he is building a new home. exhibitor and landlord of some theatre properties, 

bought the three-story Mallas Building 

rman Perkins is the new manager at the 

at the southeast corner of 10th and 

Pt'.psco. He formerly was with the Alpha 

Market streets for a reported $325,000 . . . 

Dizon, manager of the Town, 

John Nirenburg. who was with Stanley 

is jcationing his in with family Wisconsin 

Warner for 25 years and was the former 

. ..Bernard Terry, Stanley projectionist, has 

manager of the Strand Theatre, is now manager 

re rned from two weeks' vacation . . . Roland 

of the Arcadia. 

T; :;ersly, also of the Stanley's projection 

St:', was confined to his home with a virus Barney Cohen, manager of the SW Logan, 

Howard McCall has returned to was in the hospital for an emergency operation 

. Wolf, Rivoli manager, 

atick . . . 

di| at the Little Theatre after a siege with 

tbflu . Vreechsen, RKO manager, was injured when he fell on the theatre's 

»•» over from Washington . Kaplan, 

Piper Laurie was in town to help 

roof . . . 

CC' mbia's manager in Washington, came promote "Ain't Misbehavin' "... Clare Rosenthal 

a new clerk at Warner Bros. is ov to make several business calls. 

. . . 

Louis Bache, 67, manager some time ago 

L. Harrison, general manager. Southern 

of the First National here and uncle of MGM 

Miyland Theatres, having relocated his 

salesman Ben Bache, died at his home. 

of' e, is now at the Park Theatre, Lexington 

The mother of William Porter, Allied Artists 

P^: . . . Phil Isaacs, Paramount's manager 

Inj/ashington, was here to attend the open- 

John Colder is now 

Iniof "Strategic Air Command" . . . Miss auditor, 

associated 

died 

with his 

. . 

brother Sam in Golder 

Cc'ln Hamburger, manager of the Film Construction Co. They are doing the Ti-ans- 

Wre, is sporting an elaborate, new blackai^ 

The daughter of 

Lux remodeling job . . . 

white convertible. 

independent distributor Jack Weiss, Dorothea, 

was married to Herbert Weiss, a textile 

worker . . . Theatres that have shuttered 

C.arlotte Firm Acquires 

recently include the Ritz in Coplay. the Andrea 

in Catawissa, Ritz in Treverton and 

Dive-In Near Roanoke 

the York in York . Leighton, manager 

of the Grand in Lancaster, was on sick 

3ANOKE, VA.—Craver Theatre Co. of 

Clrlotte, owned by S. W. Craver, J. F. 

W;te, F. H. Beddingfield and T. A. Little, 

leave. 

hf pui'chased the Lee Hi Drive-In, located 

or ne Lee highway between here and Salem, AFL Documentary Picture 

ar has closed it for repairs. The repairs 

Will Feature Petrillo 

wi cost about $40,000 and include a new 

be tfice, new lighting, a new 75xlOO-foot NEW YORK—The executive board of the 

sc m, a cafeteria-style snack bar, Cinema- American Federation of Musicians has voted 

Sc le, VistaVision, new sound systems and to have a documentary film made and to 

Si 'rscope projection equipment. John Garst have James C. Petrillo, president, appear in 

It as himself. The matter of a script and 

engaging a technical staff Is being considered. 

rnard Miles, English actor, writer, dirt' 

ir and producer, will make his film bow 

in aramount's "The Man Who Knew Too 

The film, which will run about 30 minutes, 

probably will enter production early In the 

summer. It will feature all types of music 

played by members of the union, and also 

present a history of the union and Its leader. 

WASHINGTON 

'The newly organized WOMPI met in the 

Variety clubrooms and elected the following 

officers: Lucille Traband, United Artists, 

president; Ora Donoghue. Jack Fruchtman 

Theatres, first vice-president; Sara S. 

Young, 20th-Fox, .second vice-president; Florence 

Garden, Allied Artists, recording secretary; 

Mary Louise Perry, Bernheimer Theatres, 

corresponding secretary; Agnes Turner, 

RKO, treasurer. President Traband appointed 

the following nominating committee to bring 

in nominations for seven directors: Sara S. 

Young. Hazel McCarthy and Ernestine Bandel. 

The next meeting will be a luncheon in 

the Paramount recreation room June 14. 

Willard Levy, 15-year-old son of Mr. and 

Mrs. Harold Levy, Allied Ai'tists, died after 

a long illness in Georgetown hospital . . . Bill 

Ewing. formerly with the Warner Theatres 

publicity department, is now selling hardware 

supplies for Snyder & Co. in Arlington, Va. 

and Mrs. Harley Davidson. Independent 

Theatres Service, spent a busy week attending 

the graduation exercises of their sons. 

Duane graduated from Emory and Henry college. 

Abingdon, Va., May 29 and Harley jr. 

graduated from the Medical School of Virginia, 

Richmond. May 31. Industry representatives 

who attended the graduation of 

Harley jr. included Glenn Norris, Ira Sichelman, 

John O'Leary, Phil Isaacs, Sam Wheeler, 

Harold Saltz and Jack Fruchtman. 

Glenn Norris, 20th-Fox eastern sales manager, 

was a Washington visitor . . . Mrs. Jack 

Sichelman, mother of Manager Ira Sichelman, 

spent the weekend visiting relatives in 

Washington . 

and John jr., 

daughter and son of Mr. and Mi-s. John 

O'Leary. danced before 2.000 invited guests at 

the Pan American Union June 4. Heading the 

list of guests were Pi-esident and Mrs. Eisenhower 

Sichelman, son of Manager 

. 

Ira Sichelman, who plays left field with the 

Lewisdale Boys' club won his first game on 

Monday. 

MGM booker Henry Ajello spent the holiday 

weekend in Boston . . . Barker Art Jacobson. 

Tent 11, has gone back into Sibley 

hospital for treatment . . Columbia tiooker 

. 

. . . Head 

Walter Donahue is vacationing 

booker Elmer Moore spent the weekend in 

Ocean City. Md.. looking for an apartment. 

RKO cashier Agnes Turner went to Warrenton, 

Va., Wednesday night to install officers 

for 1955-56 of the Warrenton Soroptimist 

club . . . Louanne Wimer is the new 

clerk in the cashier's department at 20th-Fox 

O'Leary's secretai'y Leona Weedon 

is back after a siege of pneumonia . . . Shipper 

Cornelius Scott is spending his vacation 

motoring across country. 

.. ._

. . . The 

. . . Alden 

. . The 

. . Zay 

. . . The 

. . Milt 

. . 

. . Dusk 

. . Perry 

1 

PITTSBURGH 

jyjr. and Mrs. Samuel Rubinstein of this city 

have announced the engagement of their 

daughter Diana and Arthur Stern of Associated 

Drive-In Theatres, a son of Mr. and 

Mrs. Norbert Stern. A fall wedding is planned 

. . . Bill Graner, Allied Ai-tists booker, is observing 

his 40th year in the industry here 

Hi-Lander Theatre, New Castle, 

staged a benefit show for Neshannock Township's 

Little Big League, assisting the fund 

for purchase of baseball uniforms and other 

Early bird prices 

necessary equipment . . . 

of 50 cents are in effect Tuesday and Wednesday 

from 7:30 to 8:30 p.m., at the Family 

Drive-In, New Kensington, operated this 

season by owner Nat Farber. 

About 35 outdoor theatres in the area 

have a tiein with Pepsi-Cola whereby one 

coupon per auto reduces admission price 

40 cents on Monday, Tuesday and Wednesday 

evenings . Altoona city amusement 

tax receipts for April totaled only $1,988.52 

Phelps, Waterford outdoor theatre 

owner and Ei-ie County Democratic chairman, 

is calling a meeting to ask for a vote 

of confidence to continue as party leader 

. . . Thieves took $20. a $300 camera and a 

$200 pair of field glasses from an auto owned 

by Millard Green of the Guild Theatre in 

Squu-rel Hill while it was parked at his home 

on Beacon Street. 

Mr. and Mrs. Hyman M. Wheeler announce 

the engagement of their daughter Jacquelyn 

to Mai-vin Stein, son of Mr. and Mrs. Philip 

Stein of this city. The Screen Guild salesman 

says that his daughter plans a September 

wedding . . . Walt Disney's "Davy 

Crockett," which area Allied exhibitors in 

convention resolved not to exhibit, will open 

here within a few weeks at the SW Stanley 

Theatre. Meanwhile, the AUied office says 

that members may use the picture "at their 

discretion" 

. . . Sigel school of dancing at 

Altoona presented a tabloid revue on stage at 

the State Theatre there, and the Jean 

Bartsch dance show at New Castle was featured 

there . . . The Ladies Theatrical Club 

hosted the June 3 family night at the Variety 

Club in the Cathedral. 

George "Gabby" Hayes will appear in person 

June 12 at Kennywood Park 

and Martha Shulgold of 

. . . 

Crown Film 

Max 

were 

very pleased with a six-week engagement of 

"The Green Scarf" at the Guild Theatre here 

... In fifteen weeks at the Warner Theatre 

here "Cinerama Holiday" played to more 

than 150,000 admissions and continues on 

the increase . . Joe Rost, Warner Bros, office 

. 

manager, handed us a bag of Carnotite 

Uranium. It is an exploitation tieup for the 

two-reel "Uranium Fever," which goes into 

release soon . Bass, former manager 

of the Family Drive-In, New Kensington, 

is now an auto salesman in Miami. 

The Classic Car Club members will meet 

SAM FINEBERG 

TOM McCLEARY 

JIM ALEXANDER 

84 Van Broom Street 

PITTSBURGH 19, PA. 

Phone Express 1-0777 

Movies Are Better Than Eier How's Your EqulpmcntT 

in its annual four-state rally Sunday (12) 

at the Blue Dell Drive-In on Route 30 here. 

Ernest Stern of Associated Drive-In Theatres 

for a number of years has sported one 

or more automobiles of the classic and aged 

classification. Old cars are his hobby and 

he is a member of the club . . . The Fulton 

Theatre, a Shea unit, is to have a new and 

modern marquee to replace the old one which 

has hung there for more than 50 years. The 

marquee was erected in 1904 for the Gayety 

Theatre. The theatre name Fulton will be 

five feet high lighted letters facing the Allegheny 

River and the northside. 

A posthumous award of 'Wharang with gold 

star, issued by Son Won 111, minister of national 

defense. Republic of Korea, was presented 

on Memorial Day to Filmrow projectionist 

Francis Thomas and Mrs. Thomas, 

parents of Marine Pfc. Francis Robert Thomas, 

The school board of 

action in Korea 

Mount Pleasant 

. . . 

township 

has enacted a 10 per cent admission tax, 

which Bernard H. Buchheit, owner and manager 

of the Rustic Drive-In, states is arbitrary 

Mrs. James Laux, wife of the 

. . . manager of the Hollywood Theatre, Dormont, 

is recuperating from an operation in Homestead 

Hospital . Broudy, until recently 

a UA salesman, now is selling Buicks here. 

Warner Bros pictures will be tradescreened 

at the RKO exchange screening room, the 

fh-st showing to be "Sea Chase" at 1:30 p.m., 

June 8. MGM has resumed screenings of 

standard and Cinemascope pictures at the 

exchange's little theatre. This setup is grand. 

Other companies are expected to resume 

screenings. Until recently CS pictures were 

screened at the nearby Mercy Hospital, but 

now Filmrow has several good screening 

rooms, equipped for the various processes. 

Paramount screens its W films in its projection 

department. 

Paul Bronder reports that his recently acquired 

Shiloh will be closed for a week to 

ten days for complete renovation, including 

painting, decorating, installation of a new 

marquee, carpeting, renovated and rebuilt 

seating, widescreen and anamorphic lenses. 

Restrooms, now in the basement, will be relocated 

on the auditorium floor and an attractive 

lobby featm-e will be a flower garden 

with a waterfall. A city exhibitor for a dozen 

years, Bronder has not exercised an option 

to pick up the lease on the Glade Theatre, 

which has been dark for about four years . 

Marvin, son of Mrs. Eve Friedman Elman, 

RKO secretary, has been elected vice-president 

of the Rodef Shalom Temple Alumni 

Ass'n. 

Alex Manos and his wife returned here 

after a vacation in California . . . Leroy Mc- 

Connell, Stanley Theatre projectionist, is recuperating 

at his home in Bridgeville after 

undergoing an operation in Mercy Hospital 

base of the large screen tower 

building at the Tri-State Drive-In near 

Slovan, which will be ready for opening 

within a few weeks, will be finished as a 

half dozen motel rooms, according to owners 

Tony and Don Mungello, Burgettstown exhibitors. 

A widescreen has been installed at the 

Gamble Theatre, Seward, which operates four 

nights weekly. L. I. Myers, manager and projectionist 

at this theatre, will serve as Tuesday 

night projectionist at the completely ri 

newed Super 422 Drive-In near Indiana 

Nate Lazier of Berlo Vending Co. and Mi 

Lazier are home after vacationing in Cal 

fornia. The ABC candyman reports that Pe 

Alderman, formerly of Filmrow here, ; 

novelty jewelry in Los Angeles is in got 

health, as is Sam Fleishman, former exhibit 

here who is in the shoe business there, I 

reports that former local exhibitor Mori 

Tauber is fine and that another former loc 

exhibitor Al Glazer is connected wi 

photography for the Ozzie and Harriet Nels< 

TV film show. 

The Super 422 Drive-In near Indiana, P 

which was acquired by the Manos circu 

was practically rebuilt and enlarged for t 

inaugural of the season Wednesday night C 

with John Coussoulis as manager. A doul 

bill program was offered at no admission J 

the opening night. Until taken over by t 

Manos organization, the outdoor theatre h 

been operated by the Serrao Bros., who ha 

theatres in New Kensington, Arnold a 

Ford City. Super 422 has a new 85 foot wi( 

screen and all equipments and fixtures i 

new. 

A number of drive-ins featured firewoi 

Memorial Day night. Included were loi 

ozoners Mt. Lebanon, Odin, Ranalli's, Boi 

19. Wexford Starlite. Cuppies, Ficks a 

Carrolltown to dawn shows w^ 

presented at the Lakeside, Conneaut Lai 

Sunset, Waterford, and the Limestone ni 

Bradford, with free coffee and donuts ser 

Theodore Grance. outdr 

to patrons . . . 

circuit exhibitor, leased the Huntingdon, 1„ 

drive-in to Wally Anderson, Mount JewJ 

circuit exhibitor . . . Bob Hope is schedui 

to come here next month for the opening! 

"Seven Little Foys" . Kinnear, owr 

of the Hill Top Drive-In neaj- Monongah'i, 

is busy constructing a new home there. 

1 

Filed in local federal district court iiK 

$450,000 antitrust suit by members of « 

Panagotacos family of Johnstown agaiit 

seven film distributors and Stanley Warir 

Theatres. The late George Panagotacos j-, 

tered the industry nearly fifty years ago :i 

following his death in 1938. his widow cy 

tinued operation of the Park Theatre tl 

with assistance of her daughter Alyce 

sons Plato and Orestes. The Park Thei] 

has been out of business about four ye] 

The suit claims that the defendants 

pressed competition in Johnstown. 

The antitrust case of the Eastwood ThSiji 

here against film distributors and WaiB 

theatres, on file 

in local federal district en 

for a number of years and due for heai|j 

June 6, again has been postponed 

Theodore Grance, Everett exhibitor 

drive-in cii-cuit operator, was in New 

to see his daughter-in-law Mi's. Henry Grd 

and her two children take of on a flighj 

France for visits with her parents, 

husband, a New York engineer, forn 

managed the Kenmawr Drive-In here. 

New Portage, Pa., Drive-I 

PORTAGE, PA.—Grand opening was 

last weekend in the new Bar-Ann Driv 

Theatre, occupying 11 acres of Spring 

Portage township. Owner of the 

capacity RCA equipped outdoor theatl 

George Wasko. operator of the indoor 

and Rex Theatres and an auto equipi^ 

store here. 

42-D BOXOFFICE June 4,

: June 

i 

n 

^ 

Stvnea frt 

THE ETERNAL SEA 

—^ HAYDEN • SMITH • JAGGER 

A RCPUfiLlC I 

airplane models, insignia identification 

boards, photos of ships in action, air shots 

etc., will all attract attention. 

A special set of four stills featuring aii 

photographs is available at National Screer 

while sound effect recording of a jet plant 

taking off may be ordered from a vender 

Included with another set of six stills froir^ 

NSS are two art drawings, designed foiT 

blowups and still No. 1976-s23, a composit( 

of picture scenes and drawing of a je 

plane leaving a carrier, perfect for selectee 

placement around town. 

FLAGS ON MARQUEE 

Signal flags draped from the marque^ 

and overhead wires can be used to brighte: 

the front. Cutouts of planes or five-and 

dime models can be suspended from unde 

the marquee. 

The field representatives of the compan 

manufacturing aircraft carrier and ji 

plane kits are listed in the pressbook an 

will cooperate with theatres in their rt 

The above centerpiece display still. No. 1976-s23, with simple, dignified credits, should be spotted in 

all possible locations. Enlargements of the plane con be colored and hung over the lobby entrance. 

PROMOTED 

THE ETERNAL SEA 

VIA U.S. NAVY COOPERATION 

Naval Units in All Areas Will Assist Campaigns, 

Model Kits Available 

The Navy will provide the stimuli for 

nationwide promotion of Republic's "The 

Eternal Sea," with special emphasis placed 

on local campaigns. 

Naval aviation is an added factor in the 

promotion of the film starring Sterling 

Hayden, Alexis Smith and Dean Jagger. 

How effective a job the Navy can do in 

publicizing and exploiting a playdate was 

demonstrated at the world premiere of the 

film in Pi-ovidence, R. I. Similar cooperation 

is assured in other situations, proportionate 

in scale. The manufacturer of aircraft 

carrier and jet plane model kits is 

also tieing in with the promotion on the 

picture while radio and TV air show accessories 

are available on loan. 

The Navy has sent a directive to all naval 

units highly recommending "The Eternal 

Sea" and suggesting they cooperate with 

theatres when requested to participate in 

promoting the film via civic celebrations, 

equipment displays, bands, parades, etc. 

The assistants at di-strict headquarters, 

listed in the pressbook, will furnish full 

information on arranging local contacts. 

Addresses of Naval Air Reserve contacts, 

Navy air stations and Navy recruiting stations 

also are listed and one or more of 

these offices should be alerted as soon as 

playdates are set. These Navy contacts 

have special A-board posters, plugging the 

Navy and the picture, and window cards 

with similar art and copy, will be 

furnished upon request. It is important the 

contact be made early and regardless of 

how distant the Navy office is located. 

The story of "The Eternal Sea" relates 

the experience of Admiral John M. Hoskins 

who is still on duty with the Navy. A salute 

to the admiral might be staged on opening 

night with the governor, mayor, local dignitaries 

and naval officers in attendance. 

If possible have the mayor issue a proclamation 

for the event, a navy band play 

under the marquee, with naval veterans 

present, interview ex-Navy aviators on TV 

or radio, ask all merchants to cooperate 

with window displays saluting the Navy, invite 

all Navy wives to the premiere and if 

there's a Sea Scout group in town, they 

can be asked to parade to the theatre. 

Local book stores can display all works 

dealing with the Navy and the sea. Displays 

can be set up in the schools and 

prizes offered for drawing, letter-writing 

or model-making contests. The youngsters 

can show their plane and naval craft 

models in a foyer display case. 

The several Navy contacts will be the 

source for equipment displays in addition 

to posters and recruiting station A-boards. 

Models of aircraft carriers, battle ships, 

etc., old Navy uniforms, jet engine and 

spective territories. Sales outlets for th.: 

company's product have been asked to c( 

operate in local promotions and stills 

posters should be furnished chain and d 

partment stores selUng the items. Tl 

manufacturer's salesmen have photos 

the completed models for displays and 

lobby contest may be set up with youthf. 

builders assembling kits for ticket pri; 

The actual kits may be sent to radio-li 

commentators with appropriate pictu, 

copy. 

Spot announcement radio 

' 

recordings 

various lengths are available on loan frc! 

Republic branch offices and suitable co^ 

for live broadcast may be had upon requfi 

from Republic's Exploitation Dept., Ill 

Broadway, New York. The Repub^ 

branches also have a set of TV trailers 

two one-minute and two 20-second sji 

announcements. 

A NAVY NIGHT SALUTE 

A Navy Night Salute can be set up Wi 

the TV and radio station, a local na' 

hero to appear on television and descrg 

his experiences while the disk jockeys ci: 

play music of the Navy and songs featiK 

ing the word "sea" or a sailing theme. 

contest can be worked with listeners iderr 

tying the titles of the songs for free pi 

tui'e tickets. A ship model club can sl^ 

their handicraft on another TV progr^. 

Use a tape recorder for interviewing Nijjr 

pilots and personnel living in or near tcfl 

and use it on a DJ show with pictie 

credits. Play the jet airplane recordingis 

an introduction for spot announcements^ 

air shows. Have the recruiting offir 

swear in new enlistees on a TV show 

Columbia is preparing commercial rsj 

transcriptions and a special teaser tr 

" 

for "The Night Holds Terror. 

CONTROL TRAFFIC . . . AVOID CONFUSION WI 

DIT-MCO PATENTED RAMPLIGHTS 

ismminmm 

COMPACT . . . ATTRACTIVE . . . ECONOMIf 

DRIVE-IN THEATRE MFG. CO. T.n*"'c"' T 

1:. 

a 

!jil 

— 168 — BOXOFFICE Showmandiser : 

4, 'MJ

' 

. . people 

' 

, 

IHE 

POSTCARD BECOMES AN INDUSTRY SALESMAN 

[red Mail Campaign is Aimed at Selling Movie Theatre to Hometown Merchants 

Vliiit is probably the industry's first 

pimcd direct mail campaign, to reach 

1, Imn citizens and merchants at the 

grass-roots level, in 

an effort to boost 

boxoffice receipts as 

well as to sell the 

motion picture theatre 

as a community 

institution, was 

launched last week. 

It is a promotion 

of United Film Ser- 

V i c e. Inc.. with 

h e adquarters 

in Kansas City. Mo., 

but the thinking of 

some of the country's 

top exhibitors 

and promotion men 

has gone into the 

planning and production 

of the campaign 

— and while 

Hardy Hendrcn jr. 

UPS has prepared 

Jack Hillyer (I.) of 

the material and is 

[lei Film Service. 

assisting in the 

sical job of getting it under way, howf 

the firm is not identified in any of 

ti 

mailings. 

'iIES 

OF COLOR POSTCARDS 

'he campaign consists of a series of 

1 basic, and three optional jumbo color 

p tcards to be mailed on alternate weeks 

oil- a period of about 26 to 30 weeks. Each 

cc'ies a separate message from the exhitor 

to his hometown merchants and 

leiing citizens, providing space for the 

lifirint of the manager's name and his 

tfatre. In the event competing theatres 

d'ire to undertake the campaign in a 

Operative deal, this arrangement can be 

ntle. 

opies of a booklet containing reprotions 

of the 16 cards, plus information 

ut the campaign, were sent to several 

Musand exhibitors last week. In an ac- 

Cdpanying letter. 'W. Hardy Hendren jr.. 

Priident of United Film Service, said: 

[^mong the poorest moviegoers of any 

t^n or city are the proprietors of the 

Idling businesses. Most of them are so 

^' pped up in their own problems that they 

o'-look the importance of your theatre 

ttthem. They forget that your theatre 

Pis people out of their homes and on to 

tlj streets past their store windows lead- 

^ to your theatre. They forget that 

yu- theatre pulls people into your town 

fi 1 rural areas who have 

to spend. They forget that the bet- 

'lur attendance, the better it is for 

'• ! 

businesses. 

They not only need to be told, but to 

I 

ibk:onstantly reminded of just how much 

y|r show means to them." 

t jendren remarked that he had often 

JNi told by exhibitors that an important 

Be OFFICE Showmandiser :: June 4, 1955 

factor in the success of their theatre is 

their relationship with the businessmen 

of the community. There is a strong instinct 

to "follow the leader." he .said, and 

if the business leaders of a community 

speak well of a theatre, its operation, personnel 

and patronize the shows, many 

others in the community will follow their 

example. 

The direct mail campaign is aimed to 

develop this community climate—to make 

businessmen aware of the existence of 

their hometown movie house. 

It was a request by an Argos. Ind.. exhibitor. 

Ken Law, that United Film Service 

help him create a series of mailings to 

businessmen which led the company to 

undertake the present campaign. Jack Hillyer. 

vice-president and director of advertising, 

was handed the job of putting the 

package together, and Mike Simons, exhibitor 

relations director of MGM, was the 

chief source of ideas for the cards. Senn 

Lawler. division manager of National Theatres 

and Marc Wolff, head of the Y&'W 

circuit, along with Simons actively guided 

the preparation of copy. Then the cards 

and copy were submitted to scores of experienced 

exhibitors for constructive criticism. 

The cards are devoted to such subjects as 

"My Business is Good for Your Business," 

which EKJints out how the moviehouse 

reaches out into the community and the 

countryside to draw customers for the 

merchant's store; "Keep a Light in Your 

Store Window." which advises the merchant 

to keep his displays illuminated at 

night because movie patrons do a lot of 

their window shopping to and from the 

show; "Safe and Happy," a message on 

how the movie theatre looks after the 

"kids of this community": and "If My 

Theatre Disappeared," which stresses the 

fact that traffic past the merchant's place 

of business would diminish considerably, 

if the theatre went out of business. 

DISCUSS PRODUCT EXCELLENCE 

Other cards talk about the excellence 

of current pictures, the happiness created 

by good movies, and how pictures create 

a desire to buy a great variety of products 

sold in the hometown stores. One of the 

cards is a jumbo pass for two, and if an 

exhibitor so desires, an additional card 

of this type may be used in the campaign. 

Since this promotion would benefit the 

theatre industry generally. United wanted 

to make it available to all theatre owners. 

Hendren said. But since United is bearing 

all of the cost, including the printing of 

the cards, for economic reasons the company 

decided to limit the use to only 

theatres with which it is doing business, 

and the campaign is offered accordingly. 

Wliile the campaign is offered on a free 

basis to all such theatres, it is. of course, 

offered f.o.b. Kansas City. The cost to the 

— 169 — 

This is your 

Leading- Citizen Campaign 

designed to 

Increase your 

t>ox office gross. 

UhiteJ Film S^'Vice. Ina , 

By way of introduction. United Film 

.Service, Inc., has sent a set of reproductions 

of its jumbo postcards to several 

thousand exhibitors. Shown here is the 

special cover design for the set of 16 

cards. This is the only one which goes 

only to theatremen. All others have been 

designed to contain a special message 

from the exhibitor to a hometown "leading 

citizen." 

exhibitor who washes to handle the addressing, 

imprinting, stamping and mailing 

of the cards himself, involves only a small 

packaging charge and the parcel post 

cost for shipping the campaign to him. 

If he wishes to do none of the work. United 

(Continued on page 5) 

WCSMSl 

WU% 

/ 

n

. . . had 

PURPLE PLAIN' PROMOTIONAL GIMMICKS 

RANGE FROM EASEL CARDS TO ELEPHANTS 

Five-ton elephant trumpets "The Purple Plain" engagement at the Fox Wilshire in Beverly Hills as he 

plods Los Angeles street with pretty rider. Right photo, off-season Santo delights youngsters in stroll 

heralding the opening at the Fox in Detroit. 

A varied roster of contests, TV-radio 

coverage and live-wire street bally Is focusing 

attention on "The Purple Plain" around 

the country. 

Manager Joe Archuletta of the Paramount 

Theatre in Denver kicked off his 

campaign with a coloring contest. Using 

the pressbook outline drawing mat, he ran 

off 10,000 contest forms, which were dis- 

HAVE 

YOU 

COLUMBIA 

HAS 

tributed on the street, at the theatre and 

at four drive-ins operated by the same 

management. Top entrants were awarded 

passes. 

The E>enver public library and its 12 

branches cooperated by passing out 7,500 

bookmarks imprinted with playdate and 

credits. The library also spotlighted "The 

Purple Plain" with displays of the H. E. 

Bates best-seller, on which the film is 

based, and posters carrying scene stills. A 

radio contest

prsonal Contact 

ri 

Paper Pays 

10 value of personal contact with the 

.1 and publisher of the local newspaper 

;. ,\('n rrcently by Elmer N. DeWitt. 

I 

half-page co-op od feoturing the film title 

f the initio! letters of the individual ads. 

manager for Mailers Defiance. Ohio, 

IS. The newspaper, the Crescent 

.., .,. heretofore had been reluctant to 

gi stories on motion pictures and had 

dc; so, DeWitt said, probably no more 

thi a half dozen times in the last ten 

y«s. 

eWitt, however, contacted the editor 

publisher of the paper and gained two 

ail 

nS stories for his engagement of "West 

oianzibar" at the Strand. 

V working with the manager and progin 

director of the local radio station, 

Di/'itt obtained a contest, using quiz questijs 

on the picture. Other local merchants 

JcJed in the contest by giving merchandi; 

prizes. The contest was held for one 

W;S, with the station using the picture 

thne as the contest theme. On the final 

di the winner was brought to the station 

fca personal interview on the program. 

Oiy cost to the theatre was one pass good 

t^ a month at either of the downtown 

thfitres. 

eWitt promoted a half-page co-op ad 

w;i other merchants, also at no cost to 

tl-j theatre. DeWitt got the superintendent 

o^jhools to advise all fifth and sixth grade 

sd )oI teachers of the playdate and to ask 

tin to tell the students of the value of 

th picture educationally. 

local drug store cooperated with a 

S[';ial sundae, called a Zanzibar Sundae, 

af Swift & Co., who ran a full-page ad 

oihe anniversary of the store, gave a porti[ 

of the ad to the sundae. A 24-sheet 

w hung on the plate glass front of the 

tritre above the marquee, but the day 

it';as put up a bad storm struck and it 

»' blown down. DeWitt distributed 3,000 

htilds at both theatres, on automobiles 

through his mailing list, and he posted 

ai 

K window cards. He used the 24-sheet, a 

OJ -sheet and other paper in the theatre 

lo ly, and mounted a three-sheet board on 

tl| back of the theatre pickup truck. 

jor "The Long Gray Line," DeWitt 

wi ked with the army recruiting service 

a> the national guard. Ai-my equipn: 

It was parked in front of the theatre 

a in the lobby during the entire playd 

! of the picture. 

What's Exploitable in the Magazines 

One of the most extensive color layouts 

ever accorded a motion picture by Life was 

given to 20th-Fox's "Daddy Long Legs" in 

the May 23 issue. The cover and a fivepage 

spread shows Fred Astaire and Leslie 

Caron, stars of the film, in two lavish 

musical sequences which the magazine 

terms "stupendous." 

A full-page, four-color layout on 

Howard Hughes' ''Son of Sinbad" ni 

the May 23 issue of Life introduced 

RKO's national color ad campaign on 

the film. Full-page, four-color ads for 

the picture also are set for the June 4 

issue of Look and the June 10 issue of 

Collier's. Total circulation for the 

three publications is 13.315,191. 

Screen Stories in its June issue selected 

two RKO reissues, "The Informer" and "I 

Remember Mama," for a picture layout, 

entitled "Four of the Greatest Movies Ever 

Made!" 

Kim Novak rated a full-color front 

cover and a page and a half story in 

the May 31 issue of Look, highlighting 

her rapid rise to stardom and plugging 

her latest film. "Five Against the 

House." for Columbia. Four pictures of 

Miss Novak illustrate the story. 

A one and one-half page illustrated 

review is devoted to Stanley Kramer- 

THE POSTCARD CAMPAIGN 

(Continued from page 3) 

has arranged with a mailing company in 

Kansas City to handle it all for him for 

less money than he can handle it himself. 

AVAILABLE AT LOW COST 

For example, the exhibitor who prefers 

to have cards imprinted, addressed and 

stamped for him, so that his only work 

will consist of taking the cards to his 

hometown postoffice can get a 15-card, 30- 

week campaign for $28.80 plus $2.50 to 

cover the cost of packaging and prepaying 

parcel post charges from Kansas City. 

First con^ments from exhibitors have 

already been received by Hendren and his 

associates. Ken Winkelmeyer of the Casino 

Theatre, Boonville, Mo., declared the 

cards cover "everything I have tried to get 

over to my public and merchants as an independent 

operator. I can see the merchants' 

faces now as they read and digest 

these thoughts and finally realize how 

much we stand for as a business." His 

sentiments are echoed in other letters 

received from theatremen who have seen 

the campaign cards. 

Buys 'Toward Unknown' 

Beirne Lay jr.'s story about U. S. Air 

Force experimental planes, "Toward the 

Unknown," has been bought and will be 

produced by Mervyn LeRoy for Warner 

Bros. 

B COFFICE Showmandiser : : June 4, 1955 — 171 — 

United Artists' "Not As a Stranger" in 

the May 31 issue of Look. The review 

terms the picture "a microscopic, controversial 

study of the public virtues 

and hidden flaws of the medical profession." 

The July i.ssue of Movie Pi-evue will name 

Kerwin Mathews as Guy of the Month. 

Mathews makes his screen debut in Columbia's 

"Five Against the House." 

MGM's "Love Me or Leave Me" has 

been chosen picture of the month in 

the June issue of Redbook by feature 

editor Florence Somers. Miss Somers 

terms James Cagney's performance in 

the role of Marty Snyder as one of the 

best of the season. She praised the 

performance of Doris Day as Ruth 

Etting and of Cameron Mitchell as 

Johnny, but says it is Cagney who 

comes close to stealing the show. "He's 

cocky, brutal and, at all times, believable 

and fascinating." 

Debbie Reynolds answers a series of 

questions about her romance with singer 

Eddie Fisher in the June issue of Woman's 

Home Companion. The questions were 

posed by the magazine's panel of teenage 

girls from all over the country. Introduction 

to the article mentions MGM's "Hit 

the Deck," in which she stars. The article 

is titled: "Debbie Tells the Girls: 'I've 

Never Been in Love Before.' "

li 

From Here^ There 

OfFrHtfRONTMttS 

SUSAN 

^ 

HAYWARD i 

Taking a cue from the recent Susan Hayword sleepin 

pill incident, Jack H. Harris, head of Philadelphii 

Exploitation Productions, come up with this tim( 

shocker style display for "Smash-Up." 

These novelty automobiles certainly caused a stir as they drove around London, England, 

in a stunt promoted by Manager Jock Palmer to plug his premiere of "Prize of Gold" at 

the Odeon Leicester Square. The premiere was staged to aid the Royal London Society for the 

Blind. 

Manager Tom McMahon of the Sutton Theatre in tyj 

York devised this provocative lobby display for ^| 

world premiere engagement of "Morty." 

The Japanese flavor of Jim Gorman's 

promotion for his playdate of "Gate 

of Hell" at the Loop Theatre in Chicago 

included even this ricksha street ballyhoo. 

Opening night he hod several 

Japanese girls in native costumes dance 

on the street in front of the theatre. 

For his "20,000 Leagues Under the Sea" 

playdate. Manager Jeff Hardin of the 

Wallace Theatre at Levellond, Tex., designed 

this eye-catching lobby display, 

which included a revolving octopus and 

suspended mobile fish. Sea shells, not 

shown, also were included. 

This attractive window on "Hit the Deck" wos plan 

by Eddie Meade, Shea's Buffalo advertising dirc(f, 

in a local music store. 

Internes, a model and a hospital bed 

were the ingredients of this novel 

street ballyhoo staged by Maury 

Schworz of the Bridge Theatre, San 

Francisco, for "Doctor in the House." 

Ronald Baumberg had this attention-getting wall display ot the Metropolitan 

Theotre, Boston, in the outer lobby for four weeks in advance of "Strategic 

Air Command," drawing attention to its wider screen for the new horizontal 

VistaVision. The reproduction of the full proscenium helped stress the new 

screen width. 

Indian fronts have always pr6' 

popular. 

Here's a particularly effe" 

one, arranged by Manager t^^ 

Sklucki ot the Broadway CapitCj 

Detroit for "Chief Crazy Horse." I 

1 

— 172 — BOXOFTICE Showmandiser :: June 4, 55 j|

I phone 

'. 

I 

more 

' 

the 

\\E 

Just off the press! 

INDUSTRY'S MOST COMPLETE AND 

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P-TO-DATE 

• • • • 

1955 

YEAR BOOK 

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Ml SUBSCRIBERS 

IR 

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llp4date separate lists of 

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associ< 

ititfpicture field . 

ele.'S . Financial 

rranged by states 

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Complete credits on all 

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ng ations, personnel, telepix producing and 

dvertising agencies . . 

I addresses, executive perafl4>roduct 

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II film exchanges, arranged by cities, 

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motion picture and television . . . 

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than 25,000 feature pictures dis- 

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producers, 

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: 

June 

' 

BREAD WAR BRINGS GRAVY TO THEATRE 

IN FORM OF SPONSORED KID SHOWS 

Manager Bob Jackson Finds Action-Minded 

Youngsters Go for Group Singing 

A local bread war brought a certain 

amount of gravy to the Jefferson Theatre 

In Fort Wayne, Ind., with the sponsorship 

of a special Saturday morning kiddies 

matinee by the Perfection Biscuit Co. 

When the Continental Baking Co. came 

to town a month ago with Wonder Bread 

and enticed the younger consumer class 

with carousel rides and free balloons. Perfection, 

long established here with the Sunbeam 

brand, countered with the sponsorship 

of the matinees at the Jefferson. 

Though admittance to the performances is 

by simple presentation of a Sunbeam wrapper, 

the Jefferson doesn't rely on receipts 

from its label accumulations, since Perfection 

pays for the matinees by a flat 

rate. 

At the halfway mark of the eight "Sunbeam 

shows" contracted for by Perfection, 

Robert L. Jackson, Jefferson manager, said 

that thanks to the bread war, "Kiddies who 

haven't known anything but TV the past 

three or fom- years have gone back to the 

movies." Pi-esenting a feature and three 

color cartoons, the shows have been drawing 

700 to 800 wrapper-depositing payees a 

week, which Jackson feels is a good attendance 

by children in the spring months. 

At the start of the series, Jackson 

mingled a little stage action with the 

screen entertainment but isn't doing so now. 

The stage bits consisted of old stage games 

known to every exhibitor, like having the 

boys try on dresses. Though the action was 

brisk, the live entertainment was given 

up because "the kiddies grew restless, unless 

there was group participation," Jackson 

observed. The new TV-bred generation 

is action-minded as none others have ever 

DIT-MCO UNIVERSAL 

DRIVE-IN SPEAKERS 

Finest you can buy . . . ouHosts others. 

Attractively desiined . . . Beautiful 2-tone finish 

Best Tone Quolity 

4-in. weather proofed speaker unit. Heavy duty 1.47 oz. 

fits any make junction box. 

ainico 5 magnet. 

Special volume control. All 'peakers above ground allowing 

constant impedance at amplifier. 

HIGH QUALITY AT LOW COST 

Displays promoting Sunbeam bread and bakery-sponsored 

kid shows in lobby of the Jefferson Theotre. 

been, the Jefferson manager reports. 

On the other hand, Jackson has noted 

one facet in the new-generation audience 

that won't exhaust producer and exhibitor 

resources to satisfy: "These kiddies like to 

sing." Jackson wonders if the children's 

penchant for group singing doesn't offer 

an interesting and almost untapped potential 

in the child matinee field. 

To avoid a clustering of youngsters on 

the outside on Sunbeam matinee Saturdays 

which might faze adult patronage of the 

regular runs, Jackson limits the special to 

two hours and has the show over and the 

house empty by lunchtime. 

In addition, an $80 bicycle will be given 

away at the final show. 

Bantam Tieup on 'Affair' 

Mickey Rose, manager of the Michigan 

in Detroit, used the Bantam Book edition 

of Graham Greene's best-seller to hypo 

"The End of the Affair." Rose and the 

Cuitis Circulation Co., distributor of Bantam 

Books, fui-nished posters to 100 Cunningham 

drugstores covering Wayne 

County. Curtis also placed insert cards in 

3,000 Bantam Books and sent bulletins to 

all dealers handling the book. 

Album Gift on 'Show' 

Five days in advance of "Three for the 

Show" at the Orpheum in New Orleans, 

Manager Asa Booksh distributed 3,000 

blanks in the theatre lobby for patrons to 

address. Ten names were drawn and the 

winners were given a Mercui-y album of 

the songs from the picture. The drawing 

was broadcast from the lobby by station 

WNOE from a mobile unit. The stunt was 

publicized for five days by the radio. 

— 174 — 

Prizes for Windows 

Cost Theatre $12 

For 'Cry' Displays 

The offer of prizes for window dispU;, 

on the book and the pictui-e, "Battle Cr; 

brought top publicity to the Canadian pi 

miere of the film at the Orpheum in Vi 

couver, B. C, for Manager Ivan Acker; 

In a tieup with the Curtis Distributj 

Co. on the Bantam book, Ackery i- 

nounced prizes for the best window c- 

plays. Cunningham drug store executis 

liked the idea so much they chipped in i 

the prizes as an inducement for their miagers. 

Consequently, "Battle Ci-y " had 

5 

, 

full window displays for a total cost to e 

theatre of $12. Other news dealers eo 

gave good window space. 

Local newspapers cooperated, the Prp 

ince running a co-op page with a full b,. 

ner head. The Province also carried sto 

on Jonas Applegarth, who appears in t 

pictui-e, and gave a story on the Orpheuf 

new stereophonic soimd. The Sun raji 

four-column story on Applegarth aniii 

story on the stereosound. Two front-p? 

stories and cuts were used by the N^l 

Herald, and a review and scene piclb 

were used by the Chinese Times. 

Applegarth, in town before the open^ 

was interviewed on local radio stations )t 

TV and appeared at city hall with Mip 

Hume. 

Yellow taxis carried bumper strips, 

stair risers were used in the theatreii 

24-sheet was pasted to the floor belli 

the theatre boxoffice. Two weeks ind 

vance, the back of the candy bar 

decorated with a mural, using the (a 

book idea to play up the Canadian je 

miere. 

Applegarth was interviewed on the e- 

atre stage on Fi-iday and Saturday ben 

opening. 

Plan Mother's Day Show 

As An Annual Event 

Lloyd W. Palmer, manager of ii 

Colonial Theatre at Port Arthur, Ont.,!f 

such tremendous success with his tj: 

annual News Chronicle Carrier « 

Mothers Day show that he now is c(jl 

dent that the event will be repeated (« 

year. 

"It does a wonderful public relajii 

job," PaUner said, "and all concernecki 

very happy with this type show." 

The newspaper tieup this year ntfa 

Palmer a three-column, front-page fow 

and a photo spread across the top of Ui 

three. As one of the features of the -ow 

a drawing was held for boxes of I'fs, 

which were given to winning mothei 

'Tight Spot' at Crossings 

For "Tight Spot," Bill Zeilor, mai«< i., 

of the J. P. Harris Theatre, Pittsb«l ti; 

arranged with the city traffic departbl 

to display small signs at the main plS 's 

trian crosswalks which read, "Cross'iU 

i 

are 'Tight Spots'—Cross Cautiously." 

BOXOFFICE Showmandiser 

: 

^ 

4.9S k

j 

ith 

. ill) 

I nous 

MEWS AND VIEWS THE PRODUCTION CENTER 

iHoUvwood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager/ 

Sreen Extras Guild 

Seks New Benefits 

ilI.YWOOD—Health and welfare bene- 

'.~tv extra playera will be one of the 

Extras Guild's principal collective 

;;ng demands this year, it was dis- 

>.., a at the organization's annual member- 

Stt meeting. 

h incumbent officers were reelected at the 

:., including President Richard H. Gorsaid 

the SEG, in its upcoming 

>!ions with filmmakers, will seek inm 

daily and weekly wage minimums 

improvements in working con- 

;!tained in office along with Gordon were 

Fuklyn Parnum. George Barton and Tex 

Biius, vice-presidents; Kenner Kemp, reeding 

secretary, and Jeffrey Sayre, treasJr. 

Named to three-year terms on the 

bo d of directoi-s were Mary Benoit, Heinle 

C

Blurbers 

STUDIO PERSONNELITIES 

Universal-International 

Jack Diamond set GEORGE LAIT os his assistant 

publicity director, effective Monday (13). Lait, until 

recently studio blurb chief at Columbia, has for the 

last several weeks been on a special tub-thumping 

assignment at Paramount. 

Briefies 


George Auld and his All Stars headline a U-l 

lusical featurette which has gone before the 

Dmeros with Will Cowan producing and directing. 

Cleffers 

Allied Artists 

Warner Bros. 

PAUL FRANCIS WEBSTER is writing the lyrics for 

"Sincerely Yours," the melody of which was composed 

by Liberace for the letter's starring picture 

title. 

with the same 

Loanouts 

Metro-Goldwyn-Mayer 

Borrowed from U-l, RAY DANTON will have one 

of the leads with Susan Hayward, Richard Conte 

and Eddie Albert in "I'll Cry Tomorrow." Daniel 

Mann directs the Lawrence Weingarten production. 

Meggers 

Columbia 

Warwick Productions booked JOHN GILLING, 

British director, to pilot "The Gamma People," o Paul 

Douglas starrer to be lensed abroad. 

Options 


Producer Lindsley Parsons set JOHN ERICSON, 

MARI BLANCHARD and NEVILLE BRAND for the 

leads in "Son of Slode," which Harold Schuster will 

DRIVE-IN THEATRES 

You Can Get lêtte^ 

SPECIAL TRAILERS 

and âên, from 

MOTION PICTURE SERVICE CO. 

IZ5 HYDE ST. SAN FRANCISCO (Z) , CALIF. 

direct. CASEY ADAMS, JON 5HEP0DD, HOWARD 

PETRIE, RAYMOND BAILEY, MICHAEL ROSS, ALAN 

WELLS and JOHN DENNIS drew top supporting roles. 

Independent 

NICOLE MAUREY, French actress, wos handed the 

femme lead opposite Wendell Corey, Mickey Rooney 

and Don Taylor m "Battle Hell," which Hal t. 

Chester is producing for Filmokers. Lewis R. Foster 

directs. 


Zanra Productions, formed by Desi Arnoz and 

Lucille Boll to film "Forever, Darling," inked JAMES 

MASON to star with Arnoz ond Miss Ball in the 

romantic Hall will 

LOUIS CALHERN will portray Lucille Ball's father. 

comedy, which Alexander meg. 

Republic 

Moppet SHERRY JACKSON was inked to portray 

the daughter of Steve Cochran and Ann Sheridan in 

"Come Next Spring," romantic drama in Trucolor, 

being directed by R. G. Springsteen. 

20th Century-Fox 

SIDNEY BLACKMER joins Dona Wynter, Richard 

Egan and Morjorie Rombeau in the topline cast of 

"The View From Pompey's Head," which Philip Dunne 

will produce and direct. 

Added to the cast of "The Girl in the Red Velvet 

Swing" were GLENDA FARRELL and PHILIP REED. 

Starring Joan Collins, Roy Milland and Farley Granger, 

the Charles Brockett production has Richard Fleischer 

OS director. 

The title role in "Good Morning, Miss Dove," story 

of a school teacher, goes to JENNIFER JONES. 

Henry Koster will direct for Producer Samuel G. Engel. 

United Artists 

Inked for a top role in "A Kiss Before Dying" 

was VIRIGINIA LEITH. Set for a key role in the 

Crown Productions film was MARY ASTOR. Starring 

Robert Wagner, Joanne Woodward and Jeffrey Hunter, 

the suspense drama will be megged by Gerd 

Oswald for Producers Robert L. Jacks and Robert 

Goldstein. 


CHICO VEJAR, well-known boxer, was signed to 

make his film debut in "World in My Corner," starring 

Audie Murphy, Barbara Rush, Jeff Morrow and 

John Mclntire. It is now before the cameras with 

Jesse Hibbs directing for Aaron Rosenberg. Howard 

ST JOHN joined the cost. 

TIM HOVEY, 9-year-old youngster who made his 

film debut in "The Private War of Major Benson," 

has been signed to a multiple-picture contract. 

RORY CALHOUN will star in "Back Trail," Technicolor 

western which Albert Zugsmith will produce. 

Drawing featured roles in "The Girl in the Cage" 

were MAMIE VAN DOREN and KEENAN WYNN. 

JOHN AGAR, MARA CORDAY and LEO G. CAR- 

ROLL will have the top roles in "Tarantula," a 

science-fiction drama to be megged by Jack Arnold 

tor Producer William Allond. 

Warner Bros. 

FRED CLARK was booked for a role in "Miracle in 

the Rain" starring Jane Wyman and Van Johnson. 

Rudolph Mate is directing and Frank P. Rosenberg 

producing. Stage-TV actress MARIAN HOLMES was 

cost in the film. 

Mexican film player ELSA CARDENAS was added 

the cast of "Giant," film version of the Edna 

to 

Ferber novel, being produced and directed by George 

Stevens. The topliners ore Elizabeth Taylor, rI 

Hudson, James Dean and Jane Withers. 

WALTER BRENNAN has been signed by bJ 

Productions to star in William A. Wellman's "* 

My Lady," which is scheduled to start in AuilL 

The film dramatization of the James Street n| 

' 

stars Phil Harris. 

Set as Liberace's leading ladies in "Sincty 

Yours" were JOANNE DRU and DOROTHY MALc' 

The musical drama, a Henry Blonke productiori 

being directed by Gordon Douglas. 

Scripters 

Columbia 

Assigned to do the screen treatment of 

Gold Cadillac," stoge play by Howard Teich 

Solid 

George and S. Koufmon, was BLAKE EDWA 

Starring Holliday, Judy the comedy will be prod' 

by Fred Kohlmar. 


FAY and MICHAEL KANIN ore 

penning "Opp 

Sex," a romantic comedy localed Reno, 

starring vehicle for Esther Williams, 

duced by Joe Pasternak. 

Story Buys 

Independent 

Olympic Productior headed by Sam Wiesei 

acquired "The Quick nd the Dead," a screei 

by Fran! Grube? " based on the latter's novel 

Republic 

Acquired and handed to William J. 0'Sulliv< 

produce was "Back of Beyond," on original scree 

by Thames Williamson. 

Universal- International 

Film rights were secured to "Teach Me How to 

a psychological drama by Patricio Joudry, and 

low's Code," a western novel by Evan Evans, 

has been assigned to Ross Hunter to produce. 

Technically 


GLENN COOK was set as production manog. 

"Son of Slode." The crew includes WILLIAM 

NER cinematogropher; PHIL RAND and J 

DALY, assistant directors, and WARREN DOUi 

dialog director. 

Independent 

Mike Todd inked VERTES, European artist, t 

sign the sets ond costumes for "Around the ' 

in 80 Days." 

RKO Radio 

Crew assignments for "Texas Lady" include D 

ZIMMER, assistant director; MAT HOLT Jr., prodi 

supervisor, ond RAY RENNAHAN, cameraman.; 


Costumes for "The Girl in the Red Velvet 

are being designed by CHARLES LE MAIRE. 

United Artists 

"News Is Made at Night," the Bert E. Frf 

is production, being photographed by En 

LASZLO. 

Warner Bros. 

EDWARD CARRERE has been set as art d| 

for the Liberace starring picture, "Sincerely 

BLAIR CUTTING, Broadway drama coo 

actor, has been assigned to serve as a test dil 

players signed f 

HANDY SUBSCRIPTION 

Title 

Changes

m 

; Harry 

ill Producers, Writers 

l^ Christopher Awards 

(fW YORK—Twenty-five producers, writ- 

5 directors and a composer in the film. 

/'Jadio and songwriting fields were named 

il-ipients of Christopher Awards for "out- 

»5ing contributions" during the six-month 

>f\i ended March 31. according to Father 

In's Keller, founder of the Christophers. 

1,! iiophers is an organization that emiimher 

standards of education, gov- 

„.:... labor relations. literature and enteral 

lent. 

l! film awards, in the form of bronze 

le^llions. went to: Robert Arthur, John 

or and Edward Hope, producer, director 

[ic'.vriter. re.spectively. of Columbia's "The 

01 Gray Line": to Louis DeRochemont. 

Benedick and Philippe de Lacey. di- 

Olrt 

- - iuid Otis Carney and Louis Dent 

jr., writers, for the Stanley Warire. 

"Cinerama Holiday," and to Wilai 

.St^lwyn, Francis D. Lyon and Richard 

ohs. producer, director and writer, for the 

11 .\rtists release, "Tlie Bob Mathias 

ilevision series also received bronze 

» uiuiis. They were: Walt Disney's "Dislejind" 

shows of "Davy Crockett," produced 

y lilliam Walsh, directed by Norman Foser 

id written by Thomas Blackburn; "Lesn 

Citizenship" of the "Father Knows 

for Eugene B. Rodney, producer; 

.series, 

im D. Russell, director, and Roswell 

s, writer; "Something About Love," of 

oretta Young series, to Tom Lewis, pro- 

Keller, director, and Marian 

ipson, WTiter, and to "Producers' Showversion 

of "Peter Pan," to Fred Coe, 

icer; Clark Jones, director, and Sumner 

' 

Elliott, writer. 

Pcadise in LA Denied 

Piketing Injunction 

IS ANGELES—A preliminary injunction 

»iiit by the Paradise Theatre to restrain 

lA'.E Local 150 from picketing the Westiheer 

district showcase has been denied 

)y|iperior court. The theatre, owned by 

U^ Schreiber, had petitioned for such inur 

ion as the outgrowth of a dispute with 

he oothmen's union. The court, in handing 

lot its decision against the Paradise, took 

loôf the fact that the picketing took the 

on of the distribution of handbills outlining 

JOl ISO's point of view in the argument. 

']e local contends the Paradise locked 

iul:wo of its projectionists and hired a 

lociman from an independent union. It 

: lis charges the theatre's management has 

tied to consider the union's request for 

ornued hiring of two lATSE projectionists. 

Ch Paradise, on the other hand, maintains 

1 1 5 repeatedly requested the union to agree 

e use of only one booth operator as an 

ec )my measiu-e, contending the theatre has 

«( losing money for the past several years. 

Urting on 'Serenade' 

1 ILLYWOOD—That an early start is 

da led by Warner Bros, on the Mario Lanza 

ta T, "Serenade," was indicated with the 

i? ig of Anthony Mann to direct and 

'i( lias Brodsky to pen the musical score 

film version of James M. Cain's novel. 

5r le 

'8! 1 will begin prerecording for the fUm 

l^n two weeks and cameras are slated to 

Ija July with Henry Blanke producing. 

LEGION TRIBUTE — An American 

Legion resolution lauding the memory of 

the late Charles P. Skouras was presented 

at the recent annual .Americanism dinner 

co-spon.sored by Allied Post 302 and Fox 

West Coast, honoring 250 outstanding 

ROTC cadets in the Los Angeles high 

school area. Shown here (from left) are 

the Rev Thomas Grice, past national 

Legion chaplain, who received the post's 

Americanism award; Charles P. Skouras 

jr., who accepted the resolution honoring 

his father, who for many years spearheaded 

the patriotic event; William V. 

O'Connor, CaUfornia's deputy attorney 

general; municipal Judge Roger Alton 

Pfaff, Post 302 commander, and Edwin F. 

Zabel, FWC general manager. 

Technicolor Director 

To Receive PhD Degree 

HOLLYWOOD—For his achievement in 

the field of science. Dr. Maurice Nelles, director 

of research and diversification for Technicolor, 

will be awarded a doctor of science 

degree Monday (6) toy the University of 

South Dakota. Such a degree is handed out 

by the university once every five years. 

A graduate of that school, Nelles was active 

in the fields of chemistry, petroleum, cement, 

aircraft and marine engineering before being 

named to a directorship in the Technicolor 

organization in 1954. 

Columbia Lists 'Reprisal' 

As First Madison Starrer 

HOLLYWOOD—"Reprisal," a picturization 

of the novel by Arthur Gordon, will be Guy 

Madison's first film under his recently-inked 

six-picture pact with Columbia. Scheduled 

for an early start, the CinemaScope-Technicolor 

entry" will be directed by Phil Karlson. 

Madison and his associate Helen Ainsworth 

will work in collaboration with producers 

Arthur Gardner and Jules Levy on the film, 

the story of an Indian who passes as a white 

man in Oklahoma during frontier days. 

Rylander Leaves Columbia 

To Head NBC Exploitation 

NEW YORK—Al Rylander has resigned as 

exploitation director of Columbia Pictures to 

take the same position, a new post, with the 

National Broadcasting Co., effective June 6. 

He will have a headquarters and field staff 

to promote the NBC television programs, and 

his division will be associated with the press 

division under Sydney H. Eiges, vice-president. 

Rylander has directed exploitation for Columbia 

for two years. He joined the company 

in 1941 as supervisor of special publicity. 

Martin-Lewis Film 

In 3-Day Preview 

HOLLYWOOD—Dean Martin and Jerry 

Lewis will be honored at a three-day pre.ssradio-TV 

preview of their late.-^t Paramount 

comedy. "You're Never Too Young," beginning 

Friday at Brown's Hotel, Loch 

Sheldrake, New York. East and West Coast 

columnists, critics, radio-television personalities 

and disk jockeys will be on hand. 

The Technicolor-VistaVision comedy, produced 

by Paul Jones and megged by Norman 

Taurog, will be given a preview showing at 

Brown.s Martin and Lewis Playhouse, where 

Lewis made his first professional appearance. 

St. Louis will play tribute to a native 

daughter and the RKO release in which she 

stars when Virginia Mayo's new film, "Pearl 

of the South Pacific," is world-premiered 

there June 28 at the Fox Theatre. The 

Technicolor-Superscope drama was produced 

by Benedict Bogeaus. 

Miss Mayo will be accompanied on her trek 

to St. Louis by her husband. Michael O'Shea, 

and by Perry Lieber. national publicity-exploitation 

director for RKO. A round of 

festivities will include a testimonial luncheon 

to be given by the city's women's and men's 

advertising clubs. 

Milland Signs Three-Way 

Contract With Republic 

HOLLYWOOD—Following completion of 

"The Hostage," in which he both starred and 

made his directorial debut, Ray Milland has 

been inked by Republic to a nonexclusive 

ticket calling for him to produce, direct and 

star in three features and meg a fourth during 

the next four years. 

Milland, currently at 20th-Fox to star with 

Joan Collins and Farley Granger in "The Girl 

m the Red Velvet Swing," will return thereafter 

to Republic to do "LLsbon." an adventure 

drama based on an original by Martin Rackin. 

as his first three-way assignment under the 

new deal. 

AA Directors to Meet 

HOLLYWOOD—A meeting of the board of 

directors of Allied Artists will be held Tuesday 

(7) at the studio, it was announced by 

President Steve Broidy. 

SPEARHEADS 

appears this week 

on page 17. 

WE CAN SELL YOUR THEATRE 

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P lli)rFICE : : June 

4, 1955 

45

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° 

GoodMemorial Day Weekend Business 

Helps Boost Los Angeles Grosses 

LOS ANGELES — Heavy Memorial Day 

weekend trade boosted a number of first 

run attractions to high grosses. Among newcomers, 

strongest was "The Sea Chase" at 

175 per cent, but two holdovers — "The Glass 

Slipper" with 210 in its third stanza and 

"Daddy Long Legs" at 190 in its fourth—were 

the town's top draws. 


Chinese Daddy Long Legs (20th-Fox), _4th 

Downtown Pari 

Egyptian The Seo Chose 

unt, 

(WB 

El Rey—The Heort of the Mofter (Ass'd Artists); 

An Inspector Colls 'Ass'd Artists), 2nd wk 50 

Fine Arts—The Gloss Slipper (MGM), 3rd wk 210 

Four Stor Doctor in the House (Rep), 10th wk. . 70 

Fox Wilshire The Prodigal (MGM), 4th wk 65 

Hillstreet, Warners Wiltern, Fox Tight Spot 

(Col) 110 

Hollywood Paramount, Warners Downtown Davy 

Crockett (UA); The Iroquois Trail (UA), reissues, 90 

Los Angeles, Hollywood, Uptown, Loyola Soldier 

of Fortune (20th-Fox) 160 

Orpheum, Vogue The For Horizons (Para) 120 

Pontages, State Village The Biockboord Jungle 

(MGM), 3rd wk 1 60 

-KEY CITY FOR SALE- 

ONE OF TOP TEN INDEPENDENT CONTROLLED 

SITUATIONS IN EAST ROCKIES AREA. Quality Drive-in 

jrlus all indoor houses. Remarkably short payout at 

$160,000, Financially qualified prospects given exceptional 

co-operation including tax reports. $55,000 handles. 

SELLING PRIVATELY. Give finances, show business 

experience first letter. Boxoffice. 5899. 

S

: June 

. . . Charles 

. . Tom 

^pril Film Dividends 

][)p Previous Year 

i'ASHIKGTON—Dividends publicly de- 

;ljed by film induxtry corporations during 

1955 rose far over payments during the 

'\)'\\ 

sae month last year, largely because of the 

K'ition of a new company to the list, accord- 

In to the Depai-tment of Commerce on 

iVinesday (25). 

hesapeake Industries, which also manuf;, 

uri's such product-s a.s steel frames, now 

h; biin classed in the film industry because 

It 

ocisses film for such companies as United 

A st>. Universal and Warner-Pathe News. 

T firm paid three separate dividends in 

A il. $64,000, $57,000 and $912,000. The comp; 

y made no dividend payment in April 1954. 

jtal payment-s in the month were $2,313,- 

iii c.Mupared to $1,241,000 in April 1954. 

industry payments during the first four 

1' 

il 

ith.s n reached $9,456,000, compared with 

$(170,000 in the same period last year. 

ipril payments aside from Chesapeake were 

D riot Theatres, $15,000; Loew's Boston 

Taties, $23,000 and an extra of $16,000; 

R'ublic Pictures, $100,000, and American 

BJadcasting-Paramount Theatres, $1,126,000. 

A! were the same as last year, except for 

Boston Theatres which made an 

il two payments in May 1954. 

Pione Device Publicizes 

'îterrupted' in Denver 

-ENVER—Frank Jenkins, MOM publicity 

nil, and William Hastings, manager of the 

OJheum, made history when they contracted 

fjthe use of Phonetel for a week to pubhcize 

"i;errupted Melody." 

is reported that more than 10,000 calls 

we made to the two machines in the week. 

T' device carried a drum with a message 

alut the film. The phone numbers, which 

w be used from time to time for different 

e^ts, were made known by thousands of 

sill slips handed out around town, and 

sijU teaser ads in the dailies. The device 

Wn a 24-hour basis with calls being counted 

bUhe machine itself. The message runs 

ajut a minute and can be changed whenev 

necessary. Carl Mock is handling the 

6 ce in Denver. 

'kternal Sea'Arrives byAir 

Ft Portland Opening 

DRTLAND—Jack Partin, manager of the 

Icl Republic exchange, pulled the stops In 

h promotion of "The Eternal Sea," which 

01 led at the Liberty Theatre during Armed 

Fi;es week. Knowing the Oregon National 

G' ,rd would be more than willing to win extra 

p

WAN 

To help book your fir 

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All sales F.O.B. Los Angeles. Enclose $100 for each pair of Superscope 

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'Results unbelievable." 

—H. W. LOEFFLER 

Central Stales Theatr, 

"We gave the new lenses a tryout last night 

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fact my operator considers the new lens 

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—O. J. GAUDE 

Mogic Theatre, Port Allen, 

la. 

'We are very well pleased with the results 

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—NEIGHBORHOOD GROUP OF MOTION 

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— R. D. GOLDBERG ENTERPRISES 

Omatio, Nebraska 

ce some of the SUPERSCOPE pictures that will help pay for your lenses: 

tO{l\DIO PICTURES, INC. 


"UNDERWATER" 


SON OF SINBAD" 


"JET PILOT" 

Edmund Grainger's 

iRi.SURE OF PANCHO VILLA' 

Grainger's 

iA DAY IN THE MORNING" 

Bogeaus' 

"iCAPE 

TO BURMA" 


J 

•il3F THE SOUTH PACIFIC" 

Bogeous' 

TJNESSEE'S 

PARTNER" 


'LOVE'S LOVELY COUNTERFEIT' 

Sam Wiesenlhal's & Gene Tevlin's 

"BENGAZI" 

Sam Wiesenthal's & Gene Tevlin's 

"HIGH DESTINY" 

Nat 

Holt's 

"TEXAS LADY" 

Nat 

Holt's 

"TRUMPETS OF COMPANY K" 

David 

Butler's 

"GLORY" 

From: UNITED ARTISTS PICTURES CORP. 

"VERA CRUZ" 

"DESERT SANDS" 

From: ALLIED ARTISTS PICTURES COMPANY 

Walter Wanger's 

"BODY SNATCHERS" 

From: MARK STEVENS PRODUCTIONS, INC. 

From: FILMAKERS 

"TIME TABLE" 

"BATTLE 

HELL" 

Si/P£/?SCOPE 

780 NORTH GOWER STREET, HOLLYWOOD 28, CALIFORNIA

. . Hospitalized 

. . Joining 

. . Celebrating 

. . . Ethel 

. . Gen 

. . The 

. . Ray 

. . The 

. . Jack 

. . 

. . 

AWARD TO AMPEX—A certificate of 

outstanding achievement in industrial 

accident prevention was presented last 

week to Ampex Corp., Redwood City, 

Calif., manufacturer of magnetic tape recording, 

by the Argonaut Insurance 

Group of San Francisco. In the photo are 

George I. Long, left, Ampex president, 

receiving the award from James Dalziel 

of Powers and Dalziel, insurance brokers 

for the Argonaut Insurance Group. The 

award was made for a record of one million 

man hours of labor in 1954 without 

lost time from accidents due to industrial 

causes. 

LOS ANGELES 

. 

Cervices were held for Prank Downey, 70, who 

died of a heart attack. MGM manager in 

Detroit for 30 years, he had been living here 

since his retirement last year . . . Eddie Deir 

has leased the Lyric Theatre in Monrovia 

from Simon Lazarus the sales 

staff at Paramount was Ai-nold Shartin, 

transferred from the company's branch in 

Minneapolis. 

Claude Ford and associates, currently operating 

the Los Feliz Drive-In, have scheduled 

a July 1 opening for their new 400-car Bishop 

Drive-In near Bishop . their- 

16th anniversary are Dick McKay, Pacific 

Drive-ins booker and advertising manager, 

and Mrs. McKay . with a 

heart attack is Genevieve Henderson, RKO 

cashier. 

Early-bird vacationers include Mike Newman, 

Columbia exploiteer, sojourning at 

Twenty-Nine Palms, and Iris Ross, PBX 

operator at MGM, who headed for San Diego, 

Back on the 

Tijuana and way points . . . 

job after a New York holiday is Ed Urschel, 

MGM officer manager. 

Booking-buying visitors included George 

Ingham, Town and Sierra theatres, San 

Fernando; Mr. and Mrs. Henry Ostrin, American 

Theatre, Newhall, and Tom Muchmore 

of the Plaza, Arroyo and Canoga. The 

Canoga's name is being changed to the Park 

and the showcase is being given an in-andout 

remodeling. 

400 SEAT THEATRE 

Only theatre in small town. Rich irrigated farm 

district. Modern masonry (1946), two bedroom 

bidg. 

apt. CrnemaScoped. Priced at a fraction of original 

cost, only $25,000, incl. bIdg. $10,000 down. Others. 

Write for list. 

THEATRE 

EXCHANGE CO. 

5724 S. E. Monroe St., Portlond 22, Oregon 

260 Kearny St., Son Francisco 8, California 

SAN FRANCISCO 

. 

plans for a new theatre in Sonora were announced 

by Robert N. Patton, manager 

of the Uptown Theatre there. The 750-seat 

house is to be built on property adjoining 

The new manager of the 

the postoffice . . , 

Kings Drive-In near Hanford is George E. 

Petersen who had operated the Geneva 

Drive-In here . . William Blair, manager 

of the Crescent City Theatre, is honeymooning 

in Las Vegas with his bride, the former 

Marlene Bowen. 

. . . Publicist 

. 

. 

. 

Fred W. Curtice, manager of the Tower 

Theatre, Roseville. said that the theatre, 

which was damaged by fire March 17 with 

the loss of $80,000, will reopen June 15. It 

was necessary to rebuild the entire balcony, 

replace the screen and sound equipment and 

redecorate . Memorial weekend found 

filmrow nearly void of personnel 

Lew Maren remained in town to work 

on the opening of "Creature With the Atom 

Brain" and "It Came From Beneath the 

Sea" Sutton, Republic, spent the 

weekend with her husband in Reno . . . Dore 

Schary, MGM, was in town to help celebrate 

his 

. . 

daughter's 

S. J. Gardner, 

birthday 

MGM 

down 

resident 

at Stanfard 

manager, 

spent the holiday weekend at Richardson 

Springs Haberland and his wife 

went to Los Angeles for the weekend. 

Rudy Buchanan was in from Stateside and 

happily reports that his baby, who was rushed 

with a police escort to the hospital here, is 

Jack Hillman, exhibitor 

getting along fine . . . 

from Morgan Hill, died following a 

Emil Palermo, Star Theatre, 

lengthy illness . . . 

Stockton, was a visitor to the Row . 

Also in from out of town were Gordon Shirley, 

Victory Theatre, Hanford and Barney 

Gurnette, Crystal Theatre, Salinas. 

. 

Hannah Oppie, Westland Theatres, is 

home recuperating from a recent Ulness . 

. . 

Phil Weinstien, Columbia salesman, is still 

out ill and looks forward to retirement . . . 

Bill Lanning, Columbia's San Joaquin salesman, 

is anxiously awaiting the delivery of his 

Torey Roberts, Sacramento 

new car . . . 

salesman for Columbia, is spinning around 

the territory in his new company Ford 

Inez Brodie, Columbia secretary, picked up 

a new car in Detroit on her way back home 

Tramasure, Columbia northwest 

secretary, is vacationing. 

The Suisun Theatre in Suisun, has been 

taken over by George B. Campbell from 

William Hayden . Town Theatre, San 

Jose, has been taken over from Barney Gurnette 

by Mason Shaw, owner of the Saratoga 

Theatre at Saratoga. Shaw intends to 

equip the Town with Cinemascope . . . Corrine 

Wies, MGM, went to Eugene to visit her 

Al Adolph, Republic salesman, is 

folks . . . 

back in town following a swing through the 

territory. 

. 

Lester Blumberg, PrincipalTheatres, was in 

from Los Angeles to confer with Stan Lefcourt 

Rev Niffen, 20th-Fox assistant 

. . . district manager, was in town . . . Herman 

Wobber, 20th-Fox district manager, went to 

Honolulu for a vacation Erickson, 

20th-Fox manager, plans to visit Honolulu 

for a vacation. 

Variety Tent 32 is in the process of making 

plans to kick off the biggest Heart Fund 

drive of Us history in mid-August. Al Grub- 

/'•.- 

HOnOlULU 

IC» 

ALOHA—Ezra Stern, Los Angeles film 

attorney and chief barker of Variety Tent 

25 of Southern California is shown here 

with Mrs. Stern upon their arrival in 

Honolulu for a two-week vacation. They 

are the guests of Kroger Babb of Hall-j 

mark Productions. Stern was official host]| 

at the recent Variety Clubs Internationali 

convention, held in Los Angeles. 

. . . Rot9 

stick is chairman of the drive 

Harvey, Westland Theatres, donated a pd 

petual bowling trophy to the Tent 32 . . Bel 

. 

nie Kranze, UA general sales manager, a] 

Jim Velde, western division manager, 

in town for the Marciano fight. The t'l 

played host to a group of exhibitors for tij 

fight . . . Hugh Owen, Paramount executlli 

was in town to confer with Manager JaJJ 

Stevensen. 

Returns to Say Goodbye; 

Does $2,000 Damage 

PROSSER, WASH.—Damage estimated J 

$2,000 was done to the Princess Thea 

when a car driven by Carl Marley sr., fatj 

of the theatre manager, crashed into 

lobby. 

Driver Marley told officers he had parW 

vertically in front of the theatre and li 

gone in to talk to his son Acil. When he - 

turned he said he accidentally stepped .t 

the accelerator which sent the car hurtlg 

into the theatre front. Only minor dame 

was done to the car. 

Snyder & Adams Now Or? 

NEWPORT, WASH.—Darrell Snyder 

purchased the interest of his partner Roll 

Adams in the firm of Snyder & Ad8i 

which operates the local Rex Theatre d 

the Roxy at Priest River. Snyder who is > 

sumitig all obligations of the partnentp 

reported that Adams had moved to Lewisn, 

Ida., where he has taken a position \Ji 

Potlatch Forests. 

Charles D. Sheedy Dies 

DENVER—Charles D. Sheedy, 55, city ni-j 

'. 

ager for Fox Inter-Mountain Theatres at 

tngs, Mont., died at his home there receiM 

A graduate of Georgetown University, Shif 

had been with Fox Inter-Mountain The£j 

the past 23 years, and had managed the^ 

in Trinidad, Colo.; Walsenbui-g, Colo.; 

Cruces, N. M.; Cheyenne, Wyo., and Billi 

He is survived by his wife and two sisir 

'^ 

50 BOXOFFICE June 4,

' 

• .jecause 

— 

— 

— 

I wk 

I 

: June 

— 

IAC Draws 300 to End 

lansas City Slump 

ANSAS CITY— Grosses took a sensational 

cl|ib last week. Top honors went to "Strac 

Air Command," reporting a brilliant 

per cent. "The Blackboard Jungle" took 

Ml ond spot with an excellent 225. Other 

ly high grosses were reported by "The 

iê" and an art house dual of "Song 

I, and" with "The Beachcomber." The 

nr of the first run scene held to 

including two long run art house 

Averoge Is 100) 

The Game of Love (Times), 6th wk 100 

The Glass Slipper (MGM), 8th wk 115 

The Purple Plain (UA), The Steel Coje 

85 

The Se Cha (WB), Quest for the Lost 

kO), 

Upto 

ay ond Granada Daddy 

ng Legs (20th-Fox) 115 

Po mount Strategic Air Commond (Para) 300 

R —The Blackboard Jungle (MGM) 225 

The Wild One (Col), Vivo Zopota! 

- :\), return engagements 100 

Song of the Land (UA); The Beachcomber 

170 

'jjigle' Keeps the Lead 

Vlh 2G0 in Chicago 

'hicagO—"Run for Cover" at the 

C -ago. "Strange Lady in Town" at the 

r cd Artists, and "The Marauders" paii-ed 

w I Bedevilled" at the Grand were well 

reived as newcomers over the Memorial 

EJ weekend. Holdovei-s benefiting from 

h('-1ay movie traffic were "The Blackboard 

in a fourth week at the Woods. 

It" billed with "Mad at the World" 

md week at the Roosevelt and "Stra- 

\:i Command" in the fourth week at 

..-ate Lake Theatre. "An Annapolis 

y" in its second week at McVickers The- 

S: 

at] 

maintained grosses of the previous week. 

. . . . 

Cd;gie Gote of Hell (Harrison-Davidson) 190 

Ch;igo—Run for Cover (Para), plus stoge revue. .245 

C,r no— Island Rescue (U-l), reissue 170 

Eiti Polcco—This Is Cinerama (Cineramaj, 

185 

The Country Girl (Para) 200 

The Marauders (MGM); Bedevilled (MGM) 220 

Comille MGM), reissue, 4th wk 1 85 

:•-'- -An Annapolis Story (AA); Seven Angry 

n AA), 2nd wk 200 

Mombo (Para), 3rd wk 205 

Mijoe 

On tol— Daddy Long Legs (20th-Fox), 3rd wk. . . 1 90 

RoTvelf Croshout (Filmakers); Mod ot the 

lirld (Filmakers), 2nd wk 220 

Lake Strategic Air Command (Para), 

Stj 

235 

-Animol 

1 90 

Su Farm 'Dist. Corp. of Americo) 

rtists- Stronge Lady in Town (WB) 195 

The Blockboord Jungle (MGM), 4th wk.. .260 

:, house— Green Mogic (IFE), 2nd wk...l90 

: 

J- The Wench ;SR), Forbidden Games 

. 

GETS GIBRALTAR FILMS—Sam 

Nathanson, standing, president of Gibraltar 

Motion Picture Distributors, Inc., 

Hollywood, looks on wliile Harry Gaffney, 

head of Dixie Enterprises in Kansas City, 

signs a contract to handle Gibraltar's 

lineup of six productions in the Kansas 

City area. Three features have been completed. 

They are "Life at Stake," starring 

Angela Lansbury; "Fury in Paradise," 

Eastman Color, all-star cast, and "Strange 

Love," Andrea King. "Wetbacks," starring 

Lloyd Bridges and Agnes Gates, is 

now in production. Hank McCune is producer 

and director. Two more productions 

are to be made before the yearend. 

N. W. Huston Purchases 

Columbus, Kas., Drive-In 

In 

COLUMBUS, KAS.—The Cherokee Drivehas 

been bought by N. W. Huston, owner 

of the Liberty Theatre, from the Stein Theatres, 

Inc., of Parsons. Huston took over 

its operation on May 15. He also operates 

the Maywood at Galena. Celeste Richardson 

will be the general manager of both the 

Liberty and Cherokee. Secretary to Huston 

for many years, she started managing the 

Liberty in August of last year. 

The Cherokee was built by the Stein Theatres, 

Inc., during the summer of 1952. and 

has been operated by the company since that 

time. It still operates the Twilight Drive-In 

at Baxter Springs and the Parsons Drive-In 

Workshop Panelists 

Chosen for St. Louis 

NEW YORK— Exhibitor panel members 

have been named for the 21st MGM ticketselling 

work.shop to be held Monday

m 

Special Purchase 

CARRY-OUT-TRAYS 

Regular 

$15.95 

•

' 

-In 

li 

I 

.md 

Kimbriel, 

1 liave 

1 

urate 

I lit 

I 

: Oklahoma 

1 1 ion, 

: development 

: June 

. . . Burglars 

. . Dina 

. . About 

. . The 

. . Mr. 

. . Ruth 

. . The 

tonsburg. 

isited with Ole Ohlson, former Uni- 

.;ilesman. who has a restaurant in 

and called on Tom Edwards at 

Dorothy Stampfel, Consolidated secis 

being replaced by Helen Rowland. 

1 left June 3 because of the illness 

mother. 

chliins Theatre Supply has in.stalled a 

r.i HjIux widescreen at the Oswego Theatre 

«euo. Kas.. new Panatar 300 anamorphic 

;i; 

Kollmorgen widescreen and prime 

Strong 1-KW lamps and rectifiers, 

,„ wiibons and many other items. The 

thl.tre is operated by the Kotsis brothers 

Jri and Nick. 

„ 

. 

. 

l^MHlî Theatre Supply has furnished new 

rectifiers for Consolidated's 81 

and 54 Drive-In at Wichita. Screen 

been widened to 100 feet and 

at 135 amps, which is a new 

giving tlie brightest 

of any lamp . . Mr. and Mrs. Eldon 

City, owners of Missouri 

Supply and Oklahoma Theatre Supseveral 

days here conferring with 

Missoui'i manager. 

rs, June Medcalf visited Filmrow here 

relntly and broke the news that she is 

leiling Kansas City June 24 and will sail 

JH 1 for Europe. After thi-ee days in Londcf 

she will fly to Frankfurt, Germany, for 

ar!'xtended visit with her son, Capt. Jack 

Mjcalf of the Air Force, and his family. 

M Medcalf is well known in film circles, 

hang started in 1915 with Universal at 12th 

ari McGee. For nearly 20 years she was 

se«'tary of KMTA and after that secretary 

to!;. R. Biechele. In 1948 she went home 

tojare for her mother, after whose death 

shivvorked for the Red Ci'oss, where she has 

renined until giving it 

up to take this trip. 

Fur Attend Workshop 

JBUQUE, IOWA—Exhibitors N. Y. Yianni; 

Wallace Shaffer, M. J. DewBrittain and 

R. ,. Davis were guests at a recent MGM 

Ti et Selling Workshop in Des Moines. 

WE Will DO 

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Monte Jones Buys LC 

BEVIER. MO.—Monte Jones has bought 

the LC Theatre from Mr. and Mrs. F. A. 

Tucker and taken over its operation. The 

Tuckers, who had improved and remodeled 

the theatre, are moving to Clarence where 

they will be employed. Jones stated the show's 

policies will remain the same, courteous service 

and quality shows. 

thewTre equipment 

442 N. ILLINOIS ST., INDIANAPOLIS, INO. 

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53 

JO )FFICE : 

4, 1955

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54 BOXOFFICE :: June 4. 55 ^

film 

. . "The 

CHICAGO 

tp Hyde Park Theatre, located at Lake 

and 53rd, premiered "Dirty Hands" 

Ilk 

William Hollander, head of Balaban & 

;i ::blie;ty and promotion, and his wife 

New York for the confirmation of 

inddaughter, Gail Flor.'^heim . . . Ser- 

1 e held on the 26th for George Bee, 

111 r of lATSE Local 110. 

Ill i.eWnsohn left for Minneapolis, where 

I- hi ,-upervising jobs which Chicago Used 

CI ir Mart is doing for Minnesota Amuset 

Co. 

. . . Bell & Howell will add a $435.- 

building to its plant in Lincolnwood. The 

tstory structure, to be located north of 

present facilities at 7100 McCormick. will 

1 

se an expanded customer service departt 

and provide more space for .storage and 

ping. 

iriety Club of Illinois board of dii-ectors 

hold a meeting June 10 at Pi-itzel's reslant 

. . . Spector's, Filmrow's official resant, 

had three plate glass windows brokiuring 

the city's big windstorm last week. 

ring Mack recommends that theatre man- 

's striving for bigger business slant con- 

ôn sales pitches to smallfry. In reminding 

lagers that there is strong buying power 

^ng children. Mack says, "school vacas 

mean an increase in smallfry audits 

and an increase in concessions profits 

le kids are given the sales pitch in their 

lingo." 

. Joseph Warren, Chicago Theatre electran, 

is father of a baby girl, the Warrens 

fi| 

child. 

iarner Wolff of Filmack's production dep\ 

ment returned from a business trip to 

C';innati . . . Harry Goldman won the Ford 

SJ liner convertible, top prize resulting from 

lY, Variety Club charity fund giveaway last 

Snrday night. 

newly organized committee to head up 

pi IS for the Richard J. Finnegan Memorial 

cc prises top men in the theatre industry. 

L:ed on the committee for the LaRabida 

sa tarium, for which Finnegan was chairmi 

of the board of trustees, are John Balabf 

Dave Wallerstein, WDliam Hollander, 

Ji : Kirsch, Johnny Jones, Irving Mack, 

T 1 Flannery, Nat Nathanson, Mannie 

Eirling and Edwin Silverman. First meet- 

Iri of the committee was held in Variety 

Cj headquarters Friday (3). 

Griever has been appointed by M&R 

T atres to book pictures for the new Bel- 

A, Theatre being constructed at 31st and 

C TO. Official opening is set for July 1. 

G;ver also handles the bookings for the 

B'set and Double drive-ins. other outdoor 

ttître properties owned by M&R. 

1 

Showcase Theatre in suburban Evans- 

lie 

I which operated as a legitimate theatre 

!' the last couple of years, is reopening 

house July 1. It will be called the 

a- 

on Theatre. Ben and Julius Kaplan 

-owners. In the earlier days, it was 

- as the Stadium. Si Griever will 

r. tile bookings. 

-I managers of the midwestern sales divisi 

convened here for a sales meeting 

through two days. Foster Blake, western 

sales manager, presided over sessions attended 

by Roy Miller. Indianapolis; Pat Halloran. 

Milwaukee; Lou Berman, Chicago; Sam 

OOiry, Minneapolis. 

IFE's "Too Young for Love" will have its 

American premiere at the Ziegfeld June 24. 

Tom Dowd, manager, is preparing the advertismg 

and publicity for the film . . . Abe 

Teitel, head of A. Teitel Film Co. and owner 

of the World Playhouse, is enjoying a visit 

from his grandson Richard and a daughterin-law, 

wife of Dr. Bernard Teitel. Dr. Teitel 

had to forego the trip since he could not leave 

his Los Angeles practice at this time. 

Bell Howell Co. appointed 

Jim O'Riley, Kling Films director, married 

Cecilia Fox at Holy Name Cathedi-al Saturday 

& 

i28) . . . George L. Oakley as manager of its professional 

engineer divLsion and Everett F. Wagner 

as manager of its optical division, 

"Love Me or Leave Me" opens July 8 at 

McVickers Theatre, where Ruth Etting, 

around whom the story was built, had an early 

start In her career . Big Combo" had 

a simultaneous break into 38 neighborhood 

theatres Friday i20) ... Norman Pyle, MGM 

publicist, was on a week's vacation, trying 

out the various golf courses around the city. 

CANDY - POPCORN 

- SEASONING - 

for Theatres and Drive-Ins 

Distributors of 

LORRAINE CARBONS 

MISSION 

ORANGE 

Send for Price List 

Freight Prepaid on $100.00 or More 

KAYLINE CANDY CO. 

1220 S. Michigan Avenue Chicago 5, III. 

THROl'GH THE LOOKING GLASS— 

Bruce Trinz, manager of the Clark Theatre 

in Chicago and originator of the theare's 

popular film festivals, was continuously 

being hailed as Russell Nype, 

who in turn was often mistaken for Trinz, 

The bespectacled pair finally got together 

backstage at "The Tender Trap," in 

which Nype is starring at the Harris 

Theatre. 

> a screen game, 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

It is without equal. It has 

seen a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or cor capacity. 

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Contact Abbott right away for the full RCA story 

on how YOUR Theatre . . . indoor or drive-ln . . . 

can be easily and economically converted to exhibit 

the popular, new wide screen pictures NOW grossing 

big volume EVERYWHERE. 

With the help of nationally-known RCA theatre 

engineers, Abbott Theatre Equipment mokes recommendations 

at no cost to you for a COMPLETE 

PACKAGE to fit your theatre ond your budget. 

RCA Stereophonic Equipment is ovoilahje In everything 

from single trock magnetic sound for drlve-ln 

Abbott Theatre Equipment Co. Inc. 

Back Chairs 

theatres (at only $1,536) to 1, 3 ond 4 track sound 

systems for indoor theatres (ot $2,040 and up). 

RCA Projection Equipment, Sound Systems and 

superior Dyno-Lite Wide Screens ore giving complete 

sotisfoction in hundreds of prosperous fheotrej 

throughout America and the Chkogo area. Let 

us show you the list of tha 

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Everything in Theatre 

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B :OFFICE ; 

: June 4, 1955 55

' 

Doctor 

' 

' 

SELBYS^ SCREEN TOWERS 

SELBY INDUSTRIES, INC. 

1350 Ghent Hills Rd. Akron AKron 13. IJ, Ohio Ul 

Montroie (through Medina, Ohio) 6-7211 

ULTRAPHONE SOUND USERS! 

rts tor sound heads available for i 

models. Write tor price list. 

See Your Dealer or Write 

Direct to Manufacturer 

PROJECTION SERVICE & SUPPLY CO. 

Ill N. nth St. Minneapolis 3, Minn. 

Ben H. Crocker, Exhibitor 

At Ulysses, Kas., Is Dead 

ULYSSES, KAS.—Ben H. Crocker, 67, 

died 

Monday (23i. He moved to Ulysses from 

Tribune in 1936, and he and his son Charles 

ran the Grant Theatre until they built the 

Crocker Theatre and the Ulysses Drive-In 

after World War II. Because of ill health, 

the deceased has not been active in the operation 

of the theatres in the last .several years. 

His wife, son and four daughters survive 

him. 

Character Roles in Texas Lady' 

Character parts in RKO's "Texas Lady" will 

be played by John Litel, Ray Collins and Celia 

Lovesky. 

TO ALL THEATRE OWNERS 

who screen 

for 

United Film Service, Inc. 

// you have not received this envelope . . . 

Disney Starts TV Series 

At Kansas City TWA 

KANSAS CITY—The first 

film in Disnej 

television series, "When I Grow Up," will i 

made here. Eight Disney officials arrivi 

Wednesday (25) followed by 24 technicia. 

and 3,000 pounds of photographic and soui 

equipment. The location here will be tl 

Trans World Airlines facilities which will 

featured. 

Gordon McLean, unit manager and assi; 

ant producer, was among the early arrivi 

as were Charles Haas, director; StirUng Sil 

phant, writer of the series; Ted Schlitz, scri 

supervisor: Ed Coleman, head camerama 

Jim Potevin, chief electrician; Gary Lai 

brecht, chief grip, and Jim Woolwine, loc 

tion auditor. 

According to McLean, the film features' 

boy and a girl wanting to be an air Hi 

pilot and an air line hostess. Two ch'.i 

• 

actors from Hollywood and Alvy Moore, 

older actor, will play the leads. The rest 

the cast will consist of regular TWA employ; 

He said the film would show a pilot and 

, 

air hostess going through training and soii 

of their regular duties. 

Filming started June 1 and the series is : 

the new program for Disneyland call 

"Mickey Mouse Presents." Three weeks is tV 

alloted time for making the film. 

Fort Wayne Finally Gets 

Its Own Art Theatre 

FORT WAYNE—The doors of the Lit 

Cinema, the first local art theatre, 

opened recently with the English fi 

in the House." The theatre whj 

will operate continuously from 12:45 pi 

daily, was formerly the Capital Theatre, tti 

was completely remodeled and redecorafli 

for the new policy. It is being operated 

Quimby Theatres, under Mr. and Mrs. Fri 

J. Benedict. 

A gleaming, modernistic black and wlp, 

front, a foyer with dark green walls, and 

informal setting created by antique furnitte 

from the home of the Benedicts are featuji 

at the theatre. In a short talk before 

opening, welcoming patrons, Benedict sil, 

"Some people think art films are an exh 

tion of oil paintings." Citing the difficij: 

encountered in explaining what "art fill' 

are, he said he had decided that they 

films aimed at a particular group of pers( 

whereas the average film must be made 

appeal to all ages and groups. 

! 

It 

. . . please let us know at once! 

contains the "Leading Citizen" direct mail promotion 

which was created to build business for you, 

and will be supplied to you FREE. (See News Article 

in Promotion Section in this issue.) 

UNITED FILM SERVICE, INC. 

2449 Charlotte Street 

56 

Kansas City 8, Missouri 

Switches to Savings Time 

BRIDGEPORT, ILL.—The Allison Drive^ 

between here and Vincennes, Ind.. reoei 

switched its program schedules to dayli 

savings time because of the large patron 

from Indiana that use the fast time. W 

shows continue to start at dusk, but the nia 

feature is shown first instead of after js 

intermission. Lester Lucas manages W 

drive-in. 

Buys Canton, Mo., Theatr! 

CANTON, MO.—The 500-seat Canton IB 

atre has been sold by William CoUinsof 

DeSoto to Lawrence J. Walter of Scih 

Dakota. Walter will also take over the lil 

of R. L. Adkins, who has been operating M 

theatre since last September. 

BOXOFFICE June 4, 51

. . Old 

. . Colcsseum 

liusual Coincidence 

I Life of Skoreys 

ICansas City—That long arm of coincidice 

reached pretty far with Vern 

Sjrey, now 20th-Fox sales manager here, 

gjl his brother Matt. The coincidence 

rurred years ago, 'way back in 1928. 

I It is a little more than a year younger 

t in Vern and in 1928 was a salesman 

f Universal out of the Denver office. 

Vn was a salesman for 20th -Fox out of 

tJ; 20th-Fox exchange at Calgary, Alta., 

Onada. 

i)n a visit together that summer, Vern 

r'ates, the brothers made a $20 bet (half 

II fun) that the one who became a 

linch manager first would win the 

i.ney. Early in October of that same 

jiir, Vern received a wire from Matt 

\ich read: "Canceling bet. Have been 

i|-.de branch manager of Universal at 

^tte, Mont., effective October 22." 

jVow comes the coincidence, for Vern 

to wire back: "No need to can- 

Table 

bet. I become branch manager for 

l,x at Calgary October 22." 

llthough Matt had been responsible for 

'irn getting into the film business (he 

M studied dentistry). Matt left the injstry 

in 1931 when he was Universal 

Unch manager at Omaha. He is now a 

Ickard dealer in Denver. 

ST. 

LOUIS 

Jui Leventhal, partner of Charley Goldman 

[n the operation of several theatres here, 

reined from a trip to Mexico and the West 

C(^t. He was accompanied by his brother 

Ja' now in the finance business. While in 

Catornia they were the guests of Eddie 

As}is, district manager at Los Angeles for 

Pilakers and owner of several drive-ins. 

^x Midwest had an all-day business confeiice 

at the Sheraton Theatre here. In 

atudance from Kansas City were Richard 

mesident; Senn Lawler. general man- 

-iiarles F. Shafer, vice-president and 

" urer: Frank Banford, head of the conceons 

department, and Ralph Adams, buyer 

an booker. Managers of theatres in Bellevil 

Benton, Centralia, Christopher, Du- 

. 

with sales personnel. Attending were F. J. 

"Mike" Lee, district manager; Bud Edele, 

local manager and salesmen Eddie Stevens, 

J. R. Pierce, Tony Beninati, Tony Tedesco 

and Harold Kimniell Loge 19 

has named Robert C. Lightfoot of Allied Artists, 

national second vice-president, and 

President Wayne Stephenson of Paramount 

to be delegates to the national convention in 

Los Angeles this fall. Named alternate was 

Amos Leonard of Warner Bros. 

Gene Beckham, National Screen salesman, 

is back on the job. He still has his thumb 

bandaged, but is feeling fine . . Sandra 

. 

Craven, U-I contract clerk, will be married 

Sunday (5) to Ben Herkowitz at University 

The fence at the 67 Drive-In near 

City . . . 

Jacksonville, 111., was leveled by a recent 

tornado. Fortunately the tower, concessions 

building and other major units escaped 

damage . friends along Filmrow were 

grieved to learn of the recent death in Hardin 

of Sig Holloway, who operated the old Apple 

Blossom Theatre there for a number of 

years. He later sold it to George Varble. 

Holloway in recent years had operated a 

Ford agency. He is survived by his wife, two 

sons, two daughters and several grandchildren 

. . . M. L. Simons of MGM is in to 

make final plans for the Monday (6) Workshop 

at the Chase Hotel. 

. 

M. A. Levy, Minneapolis, 20th-Fox district 

manager, was a visitor . . Exhibitors 

seen along Filmrow included Bernie Palmer, 

Columbia Amusement Co., Paducah; Mr. and 

Mrs. Wayne Smith, Egyptian Drive-In, Herrin; 

Marvin Proffer and J. H. Yaeger, Jackson; 

Howard Bates, Cape Girardeau; E. L. 

Staup. ParLs; Albert Smith and Mrs. Alpha 

Hisey, Nashville; Earl Vandiver, Kennett; 

Robert Ellery, Gem City Drive-In, Quincy; 

Paul Horn, Jerseyville; Clyde Metcalfe, Edwardsville; 

and Lawrence J. Walter, new 

owner, and Robert Adkins, former owner. 

Canton Theatre, Canton. 

George Phillips, Realart co-owner, was in 

Chicago for a Lippert business conference 

. . . Edward, James and Dave Arthur of 

Panchon & Marco were visited recently by 

their sisters, Mrs. Jerome Doyle, New York; 

Mrs. Edward Hunt, Long Beach, Calif., and 

Mrs. George King and Mrs. Fi'ank Treanor, 

Santa Ana. Calif. 

Second Cinerama Debut 

To Aid Children's Camp 

CHICAGO—The women's board of the 

Peacock Camp for Crippled Children again 

will .sponsor a Cinerama benefit opening. 

Almo.st two years ago the board spon.sored the 

opening of "This Is Cinerama" at Eitel's 

Palace here. The second benefit premiere 

will be June 15 of "Cinerama Holiday." The 

entire proceeds will go to the camp. Mrs. 

Henry M. Henrik.sen. board president, at a 

planning luncheon held in the Bismarck Hotel, 

said plans were completed for a "Dutch 

Treat" dinner in the Bismarck's Walnut room 

and Swiss Chalet before the premiere at the 

Palace and tor a champagne supper party for 

patrons following the premiere. 

Otto K. Eitel is president of the Bismarck 

Hotel Co. and owner of the Palace. 

WIDE SCREEN and 

CINEMASCOPE 

Equipment of All 

Kinds 

MID -WEST THEATRE 

SUPPLY CO., 

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INC. 

CINCINNATI 10, OHIO 

Qi|n, Jacksonville, Marion, Mount Vernon, 

Spjigfield, West Frankfort and Cape Gir-' 

Wjau, were on hand, as were John Mein- 

Wl district manager, and Russell Mortensoi 

district booker. 

.mes Velde, United Artists western division 

nîger, was in and presided at conferences 

i~ 

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Visit our new factory 

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bme Good Concession Service 

. and handy to Film Row, too. 

More CS Installations 

ST. LOUIS—Recent CinemaScope installations 

include the Town Hall Theatre, Hardin, 

operated by Earl Vaughn; the Rodgers circuit's 

Criterion Theatre, Poplar Bluff, and 

the Rodger Theatre, Carbondale; Clarence 

Kaimann's, O'Fallon, Baden, Salisbury and 

Plaza theatres, all in St. Louis; The Pauline 

Theatre, owned by Arthur Kalbfeld, and the 

Bremen Theatre, operated by William Kaimann. 

The Bloomer circuit is installing 

C'Scope facilities at its Starlight Drive-In, 

Alton, and have made these purchases 

through National Theatre Supply; Simplex 

X-L Aquair mechanisms, a 200-300 Hertner 

generator and Super Panatar anamorphic 

lenses for the Skyview Drive-In, Belleville, 

and new Ultra Panatar anamorphic lenses for 

both the Starlight at Alton and the Centralia 

at Centralia. 

Sumner, DL, House Shuttered 

SUMNER. ILL.—The Idaho Theatre, 300- 

seater, has been closed. 

Whatever You Need- 

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Telephone JE 3-7974, JE 3-7975 

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Select Drink Inc. 

4210 W. Florlssont Ave. 

St. Louis, IS, Mo. 

Phone 

Evergreen S-5935 

: June 

' 

I 

\. 

Jablonow-Komm Planning 

Airer in East St. Louis 

ST. LOUIS—Louis Jablonow, general manager 

of Jablonow-Komm Theatres, reports 

plans for the construction of a 700-car drivein 

in East St. Louis to cost upwards of 

$250,000. 

Jablonow also said that the circuit's $400,- 

000 Holiday Drive-In at Overland might have 

its grand opening June 4 or 5, provided that 

last-minute steps can be completed by that 

time. The recent strike of building material 

dealers workers held up this drive-in along 

with some $80 million of other construction 

in this area. 

The general contract for the new East St. 

Louis airer has been awarded to J. J. Altman 

& Co., while National Theatre Supply will 

PROVEN APPEAL 

PROVEN QUALITY 

furnish and install the Simplex sound and 

projection equipment. Simplex in-a-car 

speakers and posts and also in-a-car heaters 

to provide for year-around operation. The 

concession will operate on the cafeteria plan. 

Bill Hutchinson at Baltis 

KANSAS CITY—Bill Hutchinson has taken 

over the Baltis Theatre from Henry Sager 

and Cecil Mindle. The Baltis is at 3206 Indiana. 

Joe Passentino owns the building. 

Leases Dark Theatre, Reopens 

PALCO, KAS.—Fred Palmberg has leased 

the Palco Theatre from Melvin Eichmanand 

plans reopening. The theatre has been closed 

since March. 

TRACTORIDE 

^^ Hiller 

a 

T 

SCHENECTADY—The Union-Star edito| 'J 

Union-Star Commends 

Kansas Censor Repeal 

ialized that the action of Gov. Fred Hall | 

Jll' 

signing a bill which abolishes, after 38 yea .0 

the Kansas Board of Review, a motion pi ...jj 

tura censorship group, left only New Yo ,'jjji 

and four other states with such organiz: j. 

tions. 

, 

f 

The editorial quoted Governor Hall's mer j-iv* 

orandum of approval, "Every believer ';jt^ 

freedom of expression will rejoice that Kai'lt * 

sas has repealed its ancient censorship laaK' 

It is to be hoped the lead of Kansas will V 

followed by her sister states that still hafl 

anachronistic censorship statutes on thfi^j' 

books." 

"One wonders," continued the editor, "if N' 

York. Pennsylvania, Ohio, Maryland andV, 

ginia citizens need statutory protection 

their tastes in motion pictures more thj 

the other 43 states. Or if Kansas will be 

worse after June 30 when the present « 

sorship law expires. 

"Movies have been steadily improving, e\i 

without censorship, in 42 states. Pul> 

opinion, not legal sui-veillance, accomplisll 

it. Only an occasional picture was bann, 

and that sometimes raised a fury, as wj 

'The Moon Is Blue.' 

"It is that same public opinion, not la" 

that will be most effective in suppressing ( 

eliminating bad comic books—which aret 

comic in any sense. Law cannot substit 

for legal conviction. That is why legal ci^ 

sorship becomes 'anachronistic,' as conseri 

five Kansas has decided." 

Virgil Harbison Buys 

Paramount at Rockport 

ROCKPORT, MO.—Virgil Harbison 

pm'chased the Paramount Theatre which 

has been leasing for some time. Harbii 

also operates the Tarkio Theatre at Taxki( 

Dissolving Corporation 

GREENFIELD, ILL.—At a recent meet^ 

of the stockholders of the Lyric Theatre, e 

directors were instructed to dissolve the C; 

poration and sell the theatre building i 

contents as quickly as possible. The thes« 

has been closed since April 13. Earl Daw 

is president of the corporation, while Prs 

Greer had been managing the theatre 

Mrs. Cray R. Bell Closes 

BLUE MOUND, ILL.—The Pix TheaJl 

owned by Mrs. Cray R. Bell, closed Suni 

H 

AVAILABLE IMMEDIATELY 

• Low Cost • Low Insurance Rates 

HILLER ENGINEERING CORPORATION 

219 State Street Los Altos, California 

Phone WHitecliff 8-3216 

1 29) for an indefinite period. The house 1 

been operating on a part-time basis for 

past month. 

Closes to Improve 

ST. CHARLES. MO.—The Ritz Thea 

owned by Variety Pictures, headed by C 

Lessing, closed to make a number of > 

provements, necessary repairs and red0- 

rating. 

Fair Theatre Is Reopenin 

FAIRFAX. MO.—The Pair Theatre, wl.Jl 

has been closed the past winter, has bill 

reopened by D. A. Prazier. 

Jessamyn West and Robert Wyler will 

laborate on the final shooting script of 4^ 

"Friendly Persuasion." 

!(1 

58 

BOXOFTICE 

: 

4, M

; 

piic 

. :ji\e-in, 

, Three 

' r. 

I 

: June 

!ea Chase' Goes at 135 

]) Lead in Memphis 

EMPHIS—Three of the five fir.st runs did 

5, (1 than average business. The Warner set 

with "The Sea Chase" at 135 per 

Universal Consfructing New Home 

At Memphis at Cost of $100,000 

ii 


for fhe Show (Col) 90 

V, 

J, The Prodigal IMGM), 2nd wk 110 

- Torion the Ape Man (MGM); Torzan 

copes MGM) 75 

lid— Hell's Islond (Poro) 110 

ler—The 

f 

Seo Chose (WB) 135 

Giorge Hoover Gets 

C ive-In Approval 

lAMI—George C. Hoover has been 

'.,1 a county permit to build a drive-in 

nn Golden Glades road between 33rd 

ii avenues. 

former dLstrict manager for Florir 

Theatres here, secured the site over 

ctions of representatives of the huge 

Ciil City housing development, Col. Nathan 

BRood, builder, and the diocese of St. 

.\ upline. The diocese plans to build a 

ir school of higher learning just south 

iroposed drive-in, according to attor- 

:\de Atkins, and the congestion of 

the theatre would be an annoyance 

ling students, it was said. 

ommissioners, who previously had 

an application for a larger site for 

said that some recreational fac; 

y i.'^ needed in the area because of its 

n d growth and that they would rather see 

a:"ive-in there than a juke joint. 

granting Hoover the permit, the commiion 

I 

stipulated that construction must 

stjt within 60 days and that the theatre 

jstl be completed in nine months. 

'le permit also provides that the site 

Wenced iii and that it be extensively landscied 

so it will be hidden from residential 

detlopments. 

Dover, international chief barker of Van': 

Clubs and president of the children's 

hoital here, estimates his investment will 

bfibout $250,000. 

Nnnes New Airer Manager 

RLANDO. FLA.—The new Colonial Drive- 

It vill be managed by Allen F. Horton, who 

hi managed the Orlando Drive-In for the 

la six years. The airer is modern in every 

rêct, including Cinemascope. A playgijind 

for the children is planned for the 

m- future, and Horton says he will turn 

tnozoner over to a church for Sunday morn- 

Irj 

services. 

V yside to Martin Circuit 

smAMA CITY, FLA.—The Wayside Drivelit 

las been sold by John Christo sr. and jr. 

tiihe Martin Theatres. This leaves one indfndent 

theatre, the Bud Davis Drive-In, 

01 ating in Bay County. Martin now owns 

tl Ritz, Bay, Panama, Isle-of-View, Gulf 

^^lside and Beach theatres. Gene dinger, 

fo lerly of Port St. Joe, will serve as city 

ni' ager. 

^Mescreen at Milton, Fla. 

ILTON, FLA.—A seamless widescreen has 

b( installed in the Milton Theatre. Hay- 

'^' i Hanna is manager. 

The architect's drawing above is of the new exchange being built in Memphis by 

Universal at a cost of $100,000. Construction has already begun on the modern building 

which will be finished in stucco with terra cotta brick around the glass and aluminum 

entrance. Present plans call for the building to be in use by this falL 

MEMPHIS—Construction of a new home 

for the Universal film exchange in Memphis 

has been started and is expected to be completed 

in September. The new $100,000 building 

is on the northwest corner of Ruling and 

St. Martin Streets, just behind the site of 

the present exchange. 

The new film exchange building will be of 

modern design, departing in several respects 

from the usual Filmrow facilities, according 

to Manager Richard C. Setteen. 

All-acetate film will be used in the new 

exchange and there will be no need for the 

frequent fire di-ills and the thick-walled 

storage vaults, specially constructed to collapse 

inwardly which were required for the 

highly explosive nitrate film formerly used. 

All film companies are gradually getting rid 

of nitrate film and U-I has had none in its 

Memphis exchange for nearly a year, Setteen 

said. 

The attractive new building will have an 

entrance on Huling, featuring decorative 

planters and a striking modern canopy at 

the lobby and office corridor. 

Arranged across the front will be three 

salesmen's offices, four bookers stalls, manager's 

office and secretarial space. A spacious 

lounge will be equipped with a refrigerator, 

kitchen sink and range for the convenience 

of employes. Off the main film room will 

be an examining room. 

Separate from the office section will be 

Arkansas ITO Session 

In '56 at Hot Springs 

Little Rock—J. S. Carbery, president of 

the Independent Theatre Owners of Arkansas, 

said that It had been decided 

definitely to hold the 1956 convention 

outside of Little Rock for the first time 

in 16 years. 

Hot Springs has been named as the convention 

site although details as to exact 

dates and location have yet to be decided 

on. Preferred date would be the week 

following the closing of the racing season 

there. 

a receiving and shipping room. A .shipping 

dock with a roll-away door will be screened 

from the street by a brick wall. Off-street 

parking for employes will be provided in 

at lot at the rear of the buOding. 

A new photographic system for processing 

sales records will eliminate considerable hand 

posting. Storage and equipment rooms will be 

contained in a penthouse on the rear of the 

building. 

L. W. Davidson & Associates, architects and 

industrial engineers of Los Angeles, designed 

the building. S. S. Jacobs of Jacksonville is 

the general contractor. 

The new building will be completely air 

conditioned. It will be the ninth in the system. 

New exchanges have been built in Dallas 

and Atlanta and another is under construction 

in Houston. 

Suit Over Lighting 

BARTOW, FLA.—Too much lighting on the 

premises of an adjacent restaurant resulted 

in the filing of an injunction suit against 

Marshall Gore by the corporation operating 

the Silver Moon Drive-In. The petitioner was 

granted a temporary restraining order banning 

the use of a string of high power light 

bulbs in front of the restaurant. It also forbids 

Gore from operating any additional lights 

until a hearing is held and the court decides 

whetlier a permanent injunction is to be 

Equipped With C'Scope 

MULBERRY, FLA.—The Fran-Lin 

In is now equipped with Cinemascope. 

issued. According to Henry P. Trawick jr., 

attorney for the plaintiff, this is apparently 

the third suit of its kind in the United States. 

A Pinellas County airer won a similar action, 

as has another outdoor theatre in Massachusetts. 

Drive- 

Stars in True-Life Adventures 

Clifton Webb will star in 20th-Fox's "The 

Man Who Never Was," World War II drama 

based on the true-life adventures of Ewen 

Montague. 

BC OFFICE : 

4, 1955 SF. 59

Cathy 

. . Exhibitors 

. . Mrs. 

. 

i 

Extension of Minimum 

Wage Law to Wait 

From Eastern Edition 

WASHINGTON—The House Labor Committee 

will not at the present time consider 

extension of the minimum wage law to cover 

employes in retail and service establishments, 

including employes of interstate theatre 

chains, according to a Committee announcement 

on Tuesday (24). 

The administration first proposed such extension 

of coverage and then withdrew the 

proposal, explaining that it had only meant 

to suggest a Congressional study of the wisdom 

of extension. Spokesmen for theatres 

which would have been affected were distui'bed 

by the proposal. 

SERVICE 

and 

COURTESY 

For oyer 20 years 

OUR WATCH WORD 

»CENTURY rD'lôi.VD' STRONG uTps 

CONCESSION EQUIPMENT AND SUPPLIES 

STANDARD THEATRE SUPPLY CO. 

CHARLOTTE 

. . . 

The Waylyn Theatre of Charlotte, S. C, 

opened May 27 with James W. Cox as 

manager. The house is served by Queen City 

Booking Agency . . . Mi-s. C. E. Wister, 

mother-in-law of Mi's. V. Wister, Screen 

Guild employe, is a patient in Mercy Hospital 

.. . 

Sykes, daughter of H. M. 

Sykes jr., operator of Queen City Booking 

Dave 

Agency, is ill at Mercy Hospital 

Williams, salesman for IFE Releasing Corp., 

has been ill with a slight heart condition. 

He is improved now. 

The Brightleaf Drive-In of Mount Airy has 

reopened with E. L. Davis and E. R. Forrest 

as owners . . . C. A. Dandelake, president of 

the North and South Carolina Theatres 

Ass'n, is leaving for Hollywood on business . . 

Mi-s. Blanche Carr, cashier at MGM, is vacationing 

in Florida . Lillian Nolen 

missed the WOMPI banquet because of the 

serious illness of her father. 

Mrs. Sam Garber, owner of the Williston 

Theatre, Williston, S. C, was in town booking 

and buying. She had her arm in a sling due 

to a sprained wrist sustained in a fall. Her 

daughter accompanied her to Charlotte . . . 

Lloyd Todd jr., Stewart-Everett Enterprises, 

was made an officer in the American Legion 

Club at Morris field recently. 

T 

Hope: Jack Prye, booker, Stewart-Everett: 

J. K. Whitley, Towel Theatre, Karmapolis; 

B. B. Martin, Colonial, Leaksvilie; Joe Accardi. 

Skyline Drive-In, Morgantown; C. A 

Dandelake, Colonial, Majestic and Tar, Tarboro; 

Bill Talbert, Atlast and Piedmont Promotions: 

Doc Theimer, Piedmont Promotions; 

Johnny Wood, Carolina Booking Agency 

H. B. Meiselman, Meiselman Theatres; W 

Patrick, Rock Hill Drive-In, Rock Hill, S. C. 

Watt Parker, Gloria, Broadway, Myrtliu 

Beach, S. C, and Morris Nuger, Grand! 

Charlotte. 

Scott Lett, Screen Guild manager, has r& 

turned here after being out in the territor; 

plugging his feature, "Kentucky Rival" 

Gordon Bradley, Paramount district man 

ager who headquarters in Atlanta, was in towi 

visiting with local manager Al Duren. The 

motored to Concord for a sneak preview . . 

Rumor has it that Bob Hop>e is slated f« 

personal appearance here soon. 

Film and TV Stars Crowd 

Memphis During Week 

MEMPHIS—This city hosted several mc 

tion picture and TV stars during the week.i 

Maxine Cooper, feminine star of the late.- 

Mickey Spillane killer-thriller, and Elys' 

Novey, who will be the star in the next on 

were in town plugging "Kiss Me Deadly 

opening this week at Loew's Palace. 

IS YOUR BOXOFFICE SICK . .. ? 

. . .WE CAN MAKE IT WELL/ 

CONTACT 

ATLAS PROMOTIONS & ADV. CO. 

Charlone, N. C. Phone FR-62245— FR-60564 

Cinemascope n 

Tom Fleming, owner of the Sylvia in York, 

S. C, was in Little's hardware store here 

browsing ai'ound among lawn and farm implements 

. 

on Pilmrow included 

Gary Caudell, Wallace: W. G. Fussell, Wonet, 

Bladenboro: R. D. McGowan, Jayce, Spring 

^î^ze

(has. Coburn Crusades 

igainst Income Taxes 

,;AVANNAH. GA.— Film star Charles Cot-n, 

Savannah born and raised, returned 

1 lie for a visit with his sister. Coburn reeved 

his start in show business at the 

.^,,ii:i!;ih Theatre, now operated by Fred 

\ 1- Starting as program boy he worked up 

I 

niaiKieer at the age of 18 and it was then 

lit he turned to the legitimate acting field. 

I'er going to motion pictures. 

,ipeaking at a Rotary Club luncheon as a 

riresentative of the Organization to Repeal 

Iileral Income Taxes. Inc.. the veteran actor 

.td the income tax law. originally billed as a 

••|ak-the-rich" measure now soaks everybody 

I nercifuUy. As late as 1932, he pointed out, 

t lioad of a household was given a $2,500 

iniption, plus a $1,000 exemption for each 

cpendent. as against today's rate of a flat 

to for each taxpayer and each dependent. 

That's absurd—it costs the federal governrjnt 

$1,200 a year to keep a man in the 

Biitentiary." Coburn said. 

le concluded his talk by predicting good 

tiness for the motion picture industry 

bught about by the advent of Cinemascope. 

I! expressed the opinion that TV would tend 

tj type an actor much more than acting 

bore the motion picture cameras. 

|in interested club member was Andy Sull|m, 

city manager of the Highway 80. Circle 

ii Victory drive-ins. He had the managers 

ijm each as his guests. Coburn was intjduced 

by Hudson Edwards, who was with 

tl Dixie Drive-In group but is now in the 

cjdoor advertising business. 

? All Can See 'Peter' 

jT. PETERSBURG—Walter Tiemer, mana(r 

of the Florida Theatre, has been offeril 

free admission to any person unable to 

C' a ticket to see "A Man Called Peter." He 

\(it a step further, and when a bedfast inv,\(i 

was distressed because she could not 

8 to the theatre. Tremer made arrangerlnts 

with a local ambulance service to bring 

t' woman in. Incidentally, 150 free tickets 

V e distributed. 

fASHVILLE—"Battle Cry" was the feaed 

attraction as the Bel-Air Drive-In held 

formal opening of its new Cinemascope 

;en. 

THE RISHT ROAD TO 

SECURITV'S THROUGH... 

PAYROLL SAVINGS'* 

Buy U.S. Savings Bonds 

REGULARLY 

Charlotte 

Charter and Installs 

CHARLOTTE — The newly chartered 

Women of the Motion Picture Industry chapter 

here, seventh in the nation, held its installation 

ceremony recently in the newly 

Scott Lett, Screen Guild manager in 

Charlotte who was toastmaster at the 

WOMPI installation dinner, is shown 

above presenting the club's charter to 

Mrs. Myrtle Parker, president. 

decorated Chelsea room of the Charlotte 

Hotel, with Scott Lett, manager for Screen 

Guild, as master of ceremonies. 

Highlight of the installation was the presentation 

of the charter for the local club to 

Mrs. Myrtle Parker, president, by Lett. Congratulatory 

telegrams from the other six 

WOMPI clubs. Dallas. Atlanta, New Orleans, 

Memphis. Jacksonville and Toronto, Canada, 

were read, as were telegrams from national 

officers: Betty Rary, president; Johnny 

Barnes, national extension committee member; 

Laura Kenney. national secretary, and 

Frankie English, chairman of insignia, emblem 

and stationery. 

Among men guests honored at the installation 

dinner were Gene Dyer. Kermit High. 

W. M. Primm. Carl Patterson, office manager, 

Columbia; R. D. Williamson, branch 

manager. Columbia; J. E. Holston. 20th-Fox 

manager; Olin Mock. 20th-Poy. office manager; 

Dick Huffman; Jack Reville. MGM 

manager; J. King; F. Norman; R. M. Simril, 

NSS; R. M. Young; Weber Howell, Paramount 

office manager; A. B. Craver, Consolidated 

Theatres; J. H. Dillon. Republic manager; 

E. G. Stelling. Stelling & Gossett Theatres 

and president of Stewart-Everett Enterprises; 

Charles Ti-exler, treasurer and controller of 

Stewart -Everett; R. C. Saunders, Theatre 

Booking Agency; C. A. Dandelake, president, 

North and South Carolina TOA; W. Ayers; 

J. Greenleaf, U-I manager; A. Solar, WB 

office manager; R. L. Smart, Wilby-Klncey 

Theatres, and J. C. Tipton, Wil-Kin Theatre 

Supply. 

Preceding the dinner, Dandelake hosted a 

cocktail hour. Entertainment for the cocktail 

hour and the dimier was provided by 

Ziggy Hurwitz and his orchestra, and a feature 

of the entertainment was the Gay 

Nineties Quintet composed of Mrs. T. D. 

Newell, R. E. Wilson, Charles M. Stone, Mrs. 

R. E. Wilson and Mi-s. R. Edwards. 

Lett congratulated the club on the success 

it has already met on its project for the 

women of the county home and also in the 

fund-raising giveaway of a chair and a percolator. 

WOMPI Unit Receives 

Officers 

He said he hoped the club would meet with 

just as much success on the second project, 

which IS making smocks for the girLs of 

Crittendon home. He urged each member of 

the WOMPI to continue working for the .success 

of the organization by attending each 

meeting and by giving willingly of time on 

each project. 

As for the women's part in the motion picture 

industry, Lett lauded the film inspectors, 

cashiers, bookkeepers, bookers, theatre 

and availability clerks, contract clerks and 

the secretaries, without whom, he said, the 

industry could not operate. 

The Charlotte chapter then was termed 

"officially in business" when Lett presented 

the charter to Mrs. Parker. Other officers 

installed were Gladys Hawkins, first vicepresident; 

Rosaline Hutton, second vicepresident; 

Mildred Warren, treasurer; Mildred 

Hoover, recording secretary; Margaret 

Baker, corresponding secretary, and Hazel 

Miller, chaplain. Board of directors also includes 

Rebecca Miller. Pauline Griffith. Lillian 

Nolen and Viola Wister. 

The banquet weus attended by about 100 

persons. After the installation of officers. 

Mrs. Parker thanked Lett and the planning 

committee consisting of Pauline Griffith. 

Gladys Hawkins, Margaret Baker. Katherine 

Lomax and Mrs. V. Wister. 

Door prizes were awarded and were won 

by Ruby Bradley, percolator; Carl Patterson, 

sun lamp; Rose Mcllroy, box of candy; J. H. 

Dillon, four theatre passes, and Mae Phillips, 

a chair. 

Renovate at 

Bearden 

BEARDON, ARK.— L. Brazil jr., owner of 

the New Theatre hero, has installed a larger 

cooling system, new carpet, new widescreen. 

new lenses and reflectors in addition to refmishing 

the theatre lobby. 

Alger Managers Shift 

URBANA, ILL.—Manager Richard A. Welling 

has been transferred from the LaSalle 

Theatre at LaSalle to the Princess here by 

Alger Theatres, with Manager Irvin Chapman 

going from the Princess to the LaSalle.

n 

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62 BOXOFFICE :: June 4,95*,

' 

Leland; 

• 

: the 

i 

. . Closed 

; June 

. . R. 

. 

. 

; 'TV 

. . 

C pcial 

EM PHIS 

theatre parties were given by Man- 

Cecil Vogel of Loew's Palace, Manroll 

Bea-sley of the Strand and Man- 

!Min Davis of the Malco for winning 

Cynthia Milk Fund tag day. 

who collected the largest amounts 

Is 

y for the Press-Scimitar's all-year 

Hi ilk fund were entertained free at 

iires for about a year, the 

. 

liiscue, Ai-k., has been remodeled and 

by T. R. Pemberton, owner. 

iirdon Hutchins. Corning, Ark., has purched 

the 64 Drive-In at Russellville, Ark., 

IV I HiMiley Smith, Pocahontas . . . Arkansas 

:s visiting Filmrow included Orris 

Capitol and Majestic, Paragould: Mr. 

i: .Mrs. J. T. Hitt, Plaza. Bentonville: J. D. 

SI Jherd jr.. Rex. DuValls Bluff; Winfred 

G ner. Piggott and Motor Drive-In, Piggott; 

H ley Smith, Imperial, Pocahontas; Tom 

F( i. Fiird, Rector, and K. H. Kinney, Hays, 

"111 .Mississippi came Mrs. J. C. Noble, 

B. F. Jackson. Delta, Rule- 

L' N. Eudy, Houston, Houston; Mrs. 

Davis, Globe, Shaw, and J. Roland 

Aims, Rebel Drive-In, Oxford B. 

G|ch jr.. Ritz, Selmer; Amelia Ellis, Mason. 

Mon; Robert Lax, Skyvue Drive-In, Paris, 

aij Louise Mask. Luez, Bolivar, were visitors 

fr'i West Tennessee points. 

;nd Mrs. George Davis, owners, will 

I heir new Joy Theatre at Cleveland, 

m;. very soon. The Joy has been renv'eled 

with new chairs and air conditionin 

. 

It was formerly known as the Regent R 3. Cox, Eureka, Batesville, Miss., was tn 

toi. 

SrrecTION—R. L. Bostick, southern 

mi

• 

' 

f 

HART 

BEATS 

. By HARRY HART . 

Tames "Jim" Hart, booker at Columbia Pictures, 

is running for mayor at Union City, ply and the new drapes and curtains which 

carpeting installed by Wil-Kin Theatre Sup- 

Ga. 

make the theatre extra attractive. It has one 

The 85 Drive-In at Fayetteville, Ga., managed 

by O. E. Kilgo, has installed Cinema- freshment stand is located in the center of 

of the nicest lobbies of any theatre. The re- 

Scope. The installation was by Capitol City the entrance foyer with an automatic drink 

Supply. 

machine which sells Coca-Cola on the side. 

At the Sky Way Drive-In at Oxford, Ala., In the popcorn and candy stand they have an 

I found that Manager C. H. Watkins and his Orange Crush machine. The entire setup is 

wife had gone to Hot Springs, Ark., for their very attractive but not obtrusive to the patron. 

vacation and Mr. and Mrs. John Fryar are 

managing the situation in their absence. 

At the Calhoun Theatre in Anniston, manager 

H. T. Stafford who has completed over 20 

At the Ritz Theatre in Anniston, Ala., 

years with Wilby Kincey Service Co.. was 

Thomas G. Coleman showed me the beautiful 

holding down everythmg and training a 

mighty attractive young man by the name 

of Clyde Goss to be assistant manager. John 

Brown, projectionist at the Noble Theatre, 

came in to say hello and then Noah Willis, 

projectionist at the Calhoun who has been 

projecting films since 1912, came in and told 

me he had been operating machines in Anniston 

since 1916. 

mlithmm 

I learned that former manager 

of the Noble, William Timmy, has been transferred 

to the Rialto in Augusta, Ga. Arvis 

Holland is now managing the Noble. 

In discussing the business of exhibition, 

Stafford said that lack of parking is hurting 

all uptown houses, but he has a deal on that 

will help at night. It will permit people to 

park Bear the theatre. 

At the Bama Drive-In Theatre, Anniston, 

Ala., James Aaron and Oscar Bagley, who 

own and operate the attractive airer which 

Got the Blues 

boasts a screen measuring 116x69 feet, pointed 

out that the airer has above-average width 

;n the Night? 

between cars at the speakers and the ramps 

are also wider than average. In discussing 

the business situation both stated that an 

ness . • • 

, „ 1 et us estimote 

above average picture did business and belowaverage 

films did nothing. 

^""^ 

"'^''V : .o'.r, 

your wo.n. 

on repairing or rev j^„g 

.„con,for.ab,eseo,-A';'.,^^^_,„„.„ 

H. W. Fulwider, owner of the Midway Drive- 

,he iob-ot >*'•;" 

D Signs andlll|iil| 

n Sound Equknin 

Television 

D Theatre FrI 

n Vending Ed 

Postage-paid reply cards for your further 

(J**, 

in obtaining information are provided in ThiM^ 

THEATRE Section, published with the fir i 

each month. 

Ki 

I 

64 

BOXOFFICE 

; 

; June 4,9S

, . . I'lver 

: June 

. . Gene 

Phone: 

. . The 

Cdls $500 Color TV Set 

N(Key to Mass Market 

; YORK—A belief that a color tele- 

selling for $500 is the key to the 

na: market for color was called erroneous 

By r. W. R. G. Baker, vice-president and 

;en al manager of the General Electric 

Hs division, in a speech before the 

ub here. 

id his argument on two reasons. The 

~ that the mass market is not one 

but has levels of price classes, each 

if luih can be penetrated only by cer- 

[Aii price levels. The second was that the 

prli levels are not fixed but flexible, because 

18 le color market penetrates into lower in- 

Xin groups, the premium that buyers will 

[)a>'or color will decrease each year to an 

ultiate differential of about 25 per cent. 

y predicted that sales in volumes of more 

tha 500,000 color sets a year will not be 

pea ed until 1957. 

R(zing Boom Era House 

f 

PETERSBURG—The old Plaza Theatre 

buiing, put up in the boom era by the late 

Of 4e S. Gandy, is being demolished. Walter 

FST city manager, said that the 

. will be completely torn down. 

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i alpine 8314 st^^fjNloRV' '-''''' 

0. box 1422 

lanta, ga. M^ 

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ATLANTA 

M t Wolton St. 

i 

Atlanta, Ga. i 

T L 

A N T A 

r^ p. Jordan, veteran of 35 years on nimrow, 

has resigned as salesman with United 

Artist-s. Ed Hayes will take his place in the 

Tennessee territory. Bob Tarwatt-r. UA office 

ATLANTA WOMPI OFFICERS—Mrs. 

Stella Poulnot of the Republic exchange, 

seated on the right, was elected president 

of the Atlanta chapter of WOMPI at the 

group's recent election-luncheon meeting 

at the Variety Club quarters. Other new 

officers include, standing from left to 

right: Miss Edith Bryant of National 

Screen Service, treasurer; Mrs. Ernestine 

Carter of Paramount, second vice-president; 

Miss Doris Honea of Bucna Vista, 

recording secretary. Seated next to Mrs. 

Poulnot is Mrs. Evelyn Snow of Wil-Kin 

Theatre Supply, who was elected first 

vice-president. 

manager, is making a tour of the area with 

him . Garden has moved up from 

U-I's shipping department to booker. He 

replaced Dan Thomas who resigned. Garden 

has been with U-I for two years. 

Miss Jean Mann, office manager's secretary 

at U-I, believes in making her plans in 

advance. She will attend the WOMPI convention 

in New Orleans in September, but 

she already is "lining up" places she wants 

to visit during her stay . . . The Roxy Theatre 

has scheduled "Killers All" for the third 

time within three years, Ted Toddy of Toddy 

Pictures, says. The film has played most of 

the circuits and independent theatres in the 

South and now is playing return dates. 

Walter McDonald and Betty Rary of UA 

are enjoying their vacations. McDonald is 

District 

visiting in Asheville, N. C, and Miss Rary is 

"just staying home" . . . Manager 

James V. Frew of U-I is on the go again. He 

checked in from a hui-ried trip to Charlotte 

over the weekend and immediately took off 

for Cincinnati where he will huddle with the 

branch there. A trip to Memphis will follow. 

All films shown so fax in the Southeastern 

Movie Festival have topped the national average 

for the same pictures, according to J. H. 

Harrison, official of the Wilby circuit. Most 

of the pictures were shown in satiuration bookings 

throughout the three-state area of 

Georgia, Alabama and Florida. 

Seen on Filmrow: Jay Solomon, Independent 

Theatres, Chattanooga; L. J. Duncan, Al- 

Dun Amusements, West Point, Ga.; C. H. 

Simpson, State Tlieatre, Chattanooga; R. M. 

Kennedy, Kennedy Theatres, Birmingham; 

Doc Pincher, Fincher Theatres, Chatsworth. 

Ga.; G. O. Anderson, Rltz Theatre, Cullman, 

Ala.; H. R. Bramlett, Rainbow Drlve-In, 

Gadsden, Ala.; J. H. Thompson, Martln- 

Thomp.son Theatres, Haskinsville, Gka.; Pete 

Brice, Pal Amusement Co., Vidalla, Ga.; 

Rufus DavLs, Dothan, Ala.; Cecil D. Crummoy, 

Rochelle, Ga.; Preston Henn, Henn Theatres, 

Murphy, N. C; A. C. Gortatowsky, 

Albany, Ga.; C. L. Patrick, Martin Theatres, 

Columbus; Gene Skinner, Dixie Drlve-In 

Theatres, Atlanta. 

The Atlanta Variety Club and the Atlanta 

Journal-Constitution, co-sponsors of the Old 

Newsboys Day drive for cerebral paLsy, report 

$76,500 was netted in the recent campaign. 

Rain kept sales down, somewhat. But, the 

figure is a big increase over 1954's $66,000. 

J. E. Jones is oijening a new drive-in at 

Blue Ridge, Ga., on Friday (10). He has 

named it the Swan Drive-In . Ritz 

Theatre at Sylacauga, Ala., a Martin theatre, 

has been closed permanently . . . Mrs. Barbara 

Benson, secretary to Bill Kelly of U-I, Is 

expecting a baby. 

NOW with TWO convenient locations for 

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THEATRE SERVICE 

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Phone: HEmlock 2-2846 WAInut 4U8 

I 

COMPLETE THEATRE EQUIPMENT & SUPPLIES 

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j 

PRINTERS OF THEATRE PROGRAMS 

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!C DFFICE ; 

4, 1955 

65

. . Producer 

. . 

. . . Members 

. . Roy 

: 

June 

« 

MIAMI 

n HolJywood camera crew has been in town 

shooting activities at Variety Children's 

Hospital. The film is to be included 

in a 90-minute Technicolor feature, "Heart 

of Showbusiness." The $150,000 film, produced 

and directed by Ralph Staub of Columbia, 

is a documentary of worldwide projects 

sponsored by Variety International. 

In addition to sequences made at the local 

hospital. Staub and his crew filmed Miami 

street scenes and a meeting of the local tent's 

board of directors. Shooting began in Oklahoma 

City and is to show Variety Club 

work with children in U. S. and foreign cities. 

Narration will be dubbed in later by Hollywood 

stars. Release date is set for November. 

The picture is a sequel to "The Variety Girl," 

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a musical that told the story of the origin of 

the clubs. 

Caplan's Roosevelt Theatre has booked 

"The Informer" for a revival showing in 

June . William Perlberg was a 

guest at the Joe Schenck home here . 

Nicholas Schenck and Mike Todd held a 

number of meetings here, concerned with 

possible MGM release of Todd's American 

Optical 65mm production of "Around the 

World in 80 Days." using the Mexican star, 

Cantinflas, as star. 

Walter Klements arranged a preview of the 

German film, "Angelika," for a Friday night. 

Patrons were asked to voice their opinions 

or to turn in cards with written comments. 

Klements is very happy about the run of 

"To Paris With Love." He's had packed houses 

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It will seat about 750 persons. Van Myerl 

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lent business with its first run Savoy Thes;.. .J 

tre on Bay Street. Four other houses HMM 

also operated by the circuit in Nassau. nii 

JACKSONVILLE t 

"The Studio Theatre, Florida State Theatri 

swank screening room on the seven 

floor of the Florida Theatre Bldg., has be 

converted to Cinemascope under the directi 

of FST's Mark DuPree and Maurice Shaab 

Wil-Kin Theatre Supply. All Florida tra 

screenings are now being held in the Stud 

with the exception of Warner screenii 

which take place at the St. John Theatre. 

The city's largest downtown fire in ma 

years gutted a major clothing store, but itw 

so completely controlled by firemen that t 

next-door Arcade Theatre, managed by 

Hildreth, was not damaged at all ... T 

long-dark Fairfax Theatre at Popular Po. 

will soon be reopened as a legitimate thear =i' 

for plays produced by the newly forrot 

Theatre GuUd. according to Paul Geisenhj 

guild director. 

Leon D. Netter, FST president who reti 

July 1, and Mrs. Netter left on a busini 

and pleasure trip to New York . . . Louis 

Finske, FST president-designate, retun 

from a week in the field downstate . 

Distributor men in from Atlanta were Byi 

Adams, United Ai'tists, and W. M. "Snal 

Richardson, Capitol Releasing Corp., « 

called at booking offices . . . S. O. Jenki^ 

Sunset Drive-In, Brunswick, Ga., was h' 

after a visit to Hot Springs. 

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Conferring with Dick Johnson and , 

Thrift, both Carl Floyd bookers, was li 

Daugherty, Floyd general manager frj 

Haines City . . . Calling on local friends 'i 

George Stonaris, owner of the Dreka TJ 

atre, Deland . Smith, candy and pf 

corn supplier, left to spend two weeks at 

Tampa branch while Manager Billy Knijt 

left for a vacation in the middlewest . . )X 

town for the ceremonial opening of "Stratfjl 

Ail- Command" at the Florida Theatre ^ 

Leonard Allen, southeastern publicist 1 

Paramount. 

Here to attend a FST executive confere 

at the home office were district supervi^ 

Harry Botwick of Miami, James L. CartnTiit 

of Daytona Beach and Prank Bell, Tara 

of the MGM branch office 

planning a picnic for June 10 . . . Jaij 

Claxton presided at the monthly luncheo; 

the WOMPI held at the Roosevelt Hotf 

Airer to George S. Owen 

OPP. ALA.— George S. Owen, who receiiy 

purchased the DLxieland Drive-In here. >* 

bought the Midway Drive-In from Rolrl 

and Malcolm Senn. 

66 BOXOFFICE 

: 

4, 55 J

I 

.1 Deason 

I 

eded 

Ely Jones Leaving 

Iiterstaie Post 

\LLAS—Ray Jones, Interstate Theatres 

,1 hdoker, has resigned, effective July 1, 

I ines will begin operation of the TV 

Joe Jackson, left, has been promoted to 

;ad booker for Interstate Theatres, suc- 

! (eding Ray Jones, center, who has re- 

:ned to open his own business, TV 

iithern Booking Service. A. D. Deason, 

rmerly assistant city manager in Houiin 

for Interstate (on the right I has 

len transferred to the booking office in 

illas. taking over Jackson's former 

Sc hern Booking Service, located at 604 

,M|)a Theatre Bldg. 

'lies, a World War II veteran who has 

'"Md booker for ten years and in Interlooking 

department for 20 years, will 

by Joe Jackson. Jackson has 

Mi Hiking for the circuit's large city 

n theatres for four years. Before that, 

assistant city manager in Dallas, 

mg operation of the suburban the- 

• .M 

will take over Jackson's 

position. Deason has been with Interlur 

27 years, starting as an usher and 

gr uating to city manager in small towns. 

Fcithe last 13 years he has directed suburban 

thl tre operation in Houston in the capacity 

oflssistant city manager. 

l;ad bookers for the Texas Consolidated 

grip of theatres in the Interstate circuit, 

Hjard Baskin and Vean Gregg, will continue 

Inheir present capacities. 

announcing Jones' resignation, R. J. 

0',>nnell, general manager, said: "Ray Jones 

ii'lanning to establish a booking office to 

television stations with available motion 

sej? 

pifire product. While this is an innovation 

tajie TV field, I feel that if anyone can make 

aiccess of it, then Ray Jones is that man. 

ke of Interstate are sorry to lose the 

selices of an employe so valuable and expemced 

as Ray, but, at the same time, we 

fe confident that the booking office will 

cOjinue to function efficiently and effp'vely 

with Joe Jackson and A. D. Deason." 

iie.s explained that his services as film 

01 r will be offered to television stations 

ai vhere. "At present, film buying is being 

. . Roland 

. . Variety 

. . Eddie 

. . Sam 

. . 

. . 

: June 

— 



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OKLAHOMA CH^ 

•The Morris Loewenstelns of the city and the 

Herman Hunts of Cincinnati were greeted 

aboard ship in Hawaii by .some friends who 

took the press boat to the Lurline to give the 

viiting quartet a royal welcome They received 

leis from the Royal American Hotel. 

Tha greeters were Ezra Stern, Variety chief 

barker in Los Angeles; Sam and Harry 

Switow, Louisville, Ky., circuit owners, and 

"Chappie" Chapman, assistant general manager 

of the Royal Amusement Co. of Hawaii. 

"It was wonderful," wrote Morris, who sent 

along a picture of the quartet, wearing the 

leis, which appeared in the Honolulu Advertiser. 

Morris wrote the quartet had visited 

Ernie Pyle's grave, toured Pearl Harbor, 

flown to some islands and had found Hawaii 

"a beautiful country." They were to sail for 

home June 2 and to arrive here June 7. 

Variety Tent 22 contributed $500 to the 

Blackwell tornado victims. The check was 

tent to the Oklahoma Publishing Co. as a gift 

to aid the Blackwell refugees . Brunk 

is no longer with Buena Vista. He was released 

by Dough Desch of Dallas, because the 

work will be handled from the Dallas Row, 

according to Brunk. Sam was with the company 

six months. He was with United Film 

for about six months prior to joining Buena 

Vista. Previously, he was with Paramount. 

Hired to service Texas three weeks and Oklahoma 

one week out of the month, according 

to Brunk, is Sede Miller, Paramount's assistant 

manager in Dallas. Miller, with Paramount 

about 20 years, will be in Oklahoma 

only one week out of each month as Buena 

Vista representative. 

HOUSTON 

pirst exclusive drive-in showing of the 

. 

Marciano-Cockell fight film was at 

Hempstead Drive-In followed by an exclusive 

at Irvington Drive-In Tent 34 

held its third annual Boys Club birthday 

party recently at the Boys Club. A barbecue 

was served to barkers and their wives after 

which new members were inducted into the 

club. Variety's membership drive at the halfway 

mark has brought in 54 new members . 

D'ck Kennedy, Variety manager, has been 

Barker Bill Hall is all 

sick with a cold . . . 

smiles over his feminine bowling team which 

won the city championship for sponsor 

Downey Bros. 

Visitors at Columbia exchange to see Chief 

John Winberry were Mrs. Henry Lazarus of 

the Lazarus ch-cuit in New Orleans, and 

Maurice Josephs, also of Lazarus cii'cuit . 

Bill Rau, booker for Alamo Statewide Theatres, 

was due in from San Antonio. 

. 

The Winberry's new Memorial Drive-In is 

due to be finished in July . Addison, 

United Artists representative, was in for conferences 

with Manager Homer McCallum at 

Loew's on new pictures . . . A. D. Deason, 

assistant to Al Lever at Interstate Theatres 

in Houston, is being transferred to the Dallas 

office where he will replace Ray Jones as 

booker C. Conner is the new 

student assistant at Loew's. Conner has just 

finished four years service in the Air Force 

and completed his tour of duty at Ellington 

Field. He was in charge of theatres while in 

the Air Force. He is married and now lives 

in Houston. 

; a screen game, 

HOLLYV/OOD takes fop 

honors. As a box-office attraction, 

it is without equal. It has 

jeen a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or ear capacity. 

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831 South Wabash Avonua • Chicago 5, llllnoll 

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POPCORN DISTRIBUTORS, Inc. 

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WM. SHIELL 

Marrero Drive-in Theatre 

Marrero, La. Fillmore 1-2515 Box 68| 

Distributor for the South 

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68 

BOXOFFICE 

; 

4, M \

: June 

Or Pepper 

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B( OFFICE ; 

4, 1955 69

. . Leonard 

. . The 

. . Eph 

. . The 

. . 

. . Mable 

, . Betty 

— 

: 

June 

SAN ANTONIO 

. . . 

TVyranuel Womble, owner of LaFeria and 

Donna theatres, was a recent visitor to 

the Mexican exchanges . Capitan at 

Pharr has been opened by Miguel Benitez 

of Weslaco . Limon. Azteca Films 

The 

inspector, returned from vacation 

Benitez circuit of Weslaco has taken over the 

lease on the Tropic at Elsa . . . The Zaragoza 

in Taft reopened following a recent fire. 

Manager Bob Lucchese of the National 

billed a Cuban stage show which did good 

business on a week's run . Charninsky 

YOU Cnn'T BERT 

FILNACK 

SPECIPL 

TBPiLEns 

SATISFACTION 

^BB 

Make Us Prove Itl 

has installed Cinemascope at his Prince 

Theatre . new snack bar at the 

Alamo Drive-In had a gala opening. There 

were free drinks and souvenirs for the 

children, courtesy of the management. 

. 

The Aztec has started a temporary policy 

of having two feature films twice a week. 

"Five Guns West" and "Mad at the World" 

inaugurated the change-over. New change 

days are now Thursdays and Sundays 

The H:-Park and Ti'ail Drive-ins had the 

first exclusive showing of the Rocky Marciano-Don 

Cockell championship fight films. 

Business hit a new high for the special showings. 

They were also shown at the Fredericksburg 

Drive-In here. 

Eddie Edwards, head booker at Clasa- 

Mohme, writes in to say that his company 

is releasing a new series of westerns known 

as the "Adventureros." In the fall, another 

series based on the story of Pancho Villa 

will be released . . Visitors to the exchanges 

. 

were Humberto Gonzalez, the American, 

Bishop; Manuel Soils, Rancho Drive-In, 

Alice; Mrs. E. R. Ruenes, the Ruenes, San 

Benito, and her daughter, Mrs. Philip Brady, 

who manages the theatre. 

DALLAS 

XX7iIton Wayne Spruce, 60, retired MGI 

office manager, died last week in a Dall; 

hospital after a long illness. Spruce retire 

last year after 30 years with the film coir 

pany. He was born in Troup, Tex. He was 

member of the Variety Club. His wife, tY 

former Lillian Francis of Huntsville, teachi 

in the Hillcrest high school. Other survivo! 

include three daughters, Mrs. George S. M( 

Ghee and Emily Spruce, both of Dallas, ar 

Mrs. William McQueen of Garden Grov 

Calif., and a brother, W. Clark Spruce. 

Chillicothe, has installed a widescreen ar 

Cinemascope . Guinan, RKO, pres 

dent of the Pilot Club, spent the Decorati( 

Day weekend entertaining national office i.i 

of the club . . . Mrs. Ha Sample and JoyJ 

Symes of the UA cashier department wej 

on vacations King, Edna Mulll]| 

and J. D. Moore will leave on their vacJ 

tions June 6 . . . Frankie Weatherford, secrj 

tary at Republic, left on a vacation. 

^ll'"ÎIJI"» 

BUFFALO 

3409 Oak Lawn, Room 107 

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SAN DIEGO, TEX.—The Regis Theatre is 

being redecorated and new ceiling and widescreen 

are being installed. 

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63% more theatres now vending Pepsi than one year ago. 

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Write for full details. We'll be around to discuss 

this important subject with you. 

Sterling Sales 

& Service, inc. 

Theatre Equipment Supplies & Service 

Phone PR-3191 • 2019 Jackson Street Dallas, Texas 

70 

BOXOFFICE 

: 

4,«

— 

, 10 

: June 

Funk Thomas Replaces 

R y Copeland at Allied 

AnSAS city—Frank Thomas has been 

na ed successor to Ray M. Copeland, Allied 

Ar ts branch manager the last three years, 

Thomas 

Ray Copeland 

wfie retirement has just been announced. 

Tl Tias has been a member of the sales depament 

for five years, coming over from 

Ps.mount. He started in the ad-sales depa'ment 

at Paramount; in the late '20s, 

to Des Moines to take charge of the 

- department and then was transsalesman. 

He came back in that 

ra,city to the Kansas City Paramount office, 

th: went to Allied Artists. He has a wife 

an a son. 

iipeland retired once before after 25 years 

vi Paramount, and once was manager. 

Hfame out of retirement to head the Allied 

Aiists branch but insists now he is really 

reed and going to make it stick. His indiry 

friends are invited to call on him at 

hi home and hold down a second rockingcYt. 

'lIC Continues to Lead 

Ii Minneapolis Stay 

INNEAPOLIS—Top among the fresh entr 

here was "The Sea Chase." Bringing up 

threar were "The Purple Plain" and "Kiss 

M Deadly." It was the fifth and second 

wcs. respectively, for "Blackboard Jungle" 

"Strategic Air Command." both of which 

ai 

bt- cut a wide boxoffice swath. 


Gcer The Blackboord Jungle (MGM), 5th wk. 140 

Ly —Kiss Me Deadly (UA) 90 

Or sum—The Purple Plain (UA) 90 

Pa-Smoke Signal (U-l); Killers from Space 

„

. . . Joe 

J 

MINNEAPOLIS 

II mold Shartin, Paramount booking office 

manager, has been transferred to Los 

Angeles and promoted to salesman. Succeeding 

him here is Joe Rosen, who was promoted 

from head booker to booking office manager 

Loefler. Republic manager, has set 

"Eternal Sea" for day and date showings at 

two Twin Cities' top Minnesota Amusement 

Co. houses, the State and St. Paul Riviera. 

Irving Marks, Allied Artists manager here, 

has set "Annapolis Stor.v" for the RKO-Pan 

July 1 and "Seven Angry Men" for the Lyric 

July 13. 

Bob Mantzke, son of Pânk Mantzke. independent 

film distributor and buying-booking 

group head, and director of the world famous 

Choralaires singing group, has won a new 

honor in his field. He directed another chorus 

that won first place in the Minneapolis 

Aquatennial contest and is now eligible to 

compete at the Chicago Musical Festival. It 

was the Prudential Life Insurance Co. chorus, 

assembled and trained by young Mantzke. 

Congratulations to Ev Seibel, Minnesota 

Amusement Co. advertising-publicity head, 

who.se daughter Nancy, was ju.st married . . . 

Minnesota Amusement Co. neighborhood theatres 

staged Memorial Day Disneyrama 

matinees comprising 15 cartoons together 

with one True-Life Adventure short and one 


who screen 

for 


If you have not received this envelope . . . 

novelty subject. There was a single shoW'«i({ 

2 p.m. and admission was 25 cents for ir 

youngsters. The show was specially adv' 

tised. 

Suburban World, neighborhood fine al 

theatre, gets the British "Three Cases] 

Murder" for its first Twin Cities showing 

. 

20th-Pox exploiteer Chick Evens was hjj 

to work on the campaign for "Soldier 

Fortune" which follows "The Blackboil 

Jungle" into the Gopher here. In its 

week "Jungle" still was going great gil 

Minneapolis Morning Tribune sent sll 

writer Earl Wingard to Rapid City, S, 

to interview Richard Brooks who will diit 

MGM's new picture, "The Last Hunt, 

a $1,400,000 budget, out of there. BroolikiK 

former marine sergeant who also direc] 

"The Blackboard Jungle," headed an M' 

team in Rapid City to select locales for e 

filming. He told Wingard that he belies 

film companies are swinging more and n-e 

to the idea of shooting pictures in the 

involved in the story. In another year o: 

he thinks about half of the films will! 

made in Hollywood and half on 

I 

loca 

Brooks, his staff and the picture cast .iT 

return to the Rapid City headquarters shdy 

before June 30 when the actual filming sti 

A civic celebration is planned for the daj 

While in Minneapolis for the celebratioq 

the first anniversary here of "Cineraii 

Lowell Thomas, one of the company's big^ 

as well as a famed radio and TV persona .y,~ 

heard the Minneapolis Apollo club, lie 

chorus, sing and was so impressed than 

has started negotiating to have it appeai 

the third of the Cinerama productions, "S^ 

Wonders of the World." ! 

The British production of 

1 

"Romeo f 

Juliet," current J. Arthur Rank release haj 

its first Twin Cities run at the local neighfl 

hood fine arts Campus, was not only reviije 

by Bob Murphy, regular Minneapolis Hi 

Ti-ibune critic-editor, but also by Johijl 

Sherman, Star drama editor-critic. vB 

lavished superlatives on it. Among c^0 

things, Sherman declared "Shakespearefal 

rarely wooed the eye and stirred the feelB 

as he does in this picture." Sherman sai i 

probably ranks as one of the dozen "fi 

beautiful films ever made" and he decja 

he "was bewitched by its color, its brip 

evocation of Renaissance Italy, and, apvl 

all, its moving story of young love, all ajM 

dreams and idealism." 

It 

please let us know at once! 


which was created to build business for you, 



UNITED FILM 


72 

SERVICE. INC. 


Sells to Fred Osterhage 

NORA SPRINGS. IOWA—Fred 

Osten9 

of Mason City has purchased the Fox M 

atre here from Mrs. Earl Stanton. A fd 

resident of Nora Springs, Osterhage anjl 

wife moved to Mason City in 1953 and hdl 

formerly employed by Montgomery \i 

Mr. and Mrs. Stanton came to Nora Sri 

in 1948, when they purchased the th| 

Following Stanton's death last October,! 

Stanton continued to operate the house f 

February of this year, when it was 

The new owner plans to open the th^' 

immediately. 

Ellsworth House Shutter 

ELLSWORTH, MINN.—This town's « 

theatre, the Mark, has shuttered. OwneiSeOj 

Sieve says the rea.son was poor business 

BOXOFFICE June 419

. 

rch 

! Biblical 

I' .• 

motion 

. 

elected 

Ivo Fine Bible Films 

\'eak at Twin Cities 

IINNEAPOLIS — Failure of the local 

ci 

clement to rally support for two repictures, 

"Day of Triumph" and 

ii lung From Heaven." has some indusinbers 

here shaking their heads and 

I told you so." 

pointed out that here again is the 

,, ;,ioiy. Religio\is groups rail against "un- 

ualjlc" pictures and put pre.ssure on Holly- 

' 111 produce ones on a higher moral 

Vet when such films come along they 

at the boxoffice. "Day of Triuph" 

and "Reaching From Heaven." did 

pir busine.ss at the local RKO-Pan and 

I eum. although they are highly meritorip 

Biblical pictures." 

hi rr were advance showings to which all 

;int clergymen were invited. Many acilie 

invitations and promised to recii: 

ml them from their pulpits and other- 

\\i.- and agreed to help in the distribution 

o'.-educed price tickets. Yet each fared pooriMt 

the boxoffice. 

D.iy of Triumph" was produced by a 

•. iirr Minnesota clergyman and tells part 

Oithe story of Jesus Christ, 

'rank Mantzke. "Reaching From Heaven" 

d ributor. says that in the smaller towns 

t ! picture has done very well. 

1) FCC Survey Post 

.'ILLIAMSBURG. IOWA—W. J. Newcomb. 

and operator of the Burg Theatre 

;,is been appointed to make a talent 

> > c,v by the American Number One Thea|? 

Authority to ascertain the availability 

0';alent in this area and transmit the findii; 

to the FCC and civic bodies. This is in 

lil' with a national survey which is being 

c|ducted on the theory that in each comninity 

and surrounding territories there may 

b sufficient talent that television productjis 

should be staged in local theatres inslid 

of limiting them to New York and 

H lywood. 

ly Pinky Lee Shows 

IINNEAPOLIS — "Pinky Lee's Theatre 

F ty." a special morning performance for 

t) youngsters designed to capitalize on the 

p ularity of Lee's children's .shows on tele- 

Vion, was featured Saturday at the Minn 

polls and St. Paul RKO Orpheum theat;;. 

Admission was 50 cents for adults and 

2|:ent.s for the small fry. The program also 

Cisisted of 12 cartoons, an old film and Roy 

Fjiers feature. Despite extra advertising and 

e loitation. the "parties" didn't do too well. 

Iwa House Closed 

ASHUA. lO'WA—The Nashua Theatre, 

w ch has been in operation for many years, 

H closed and will not reopen again. The 

Cu'les City theatre has purchased the seats 

. . Swelda 

. . Don 

'- 

. . Mr. 



$1395 

• These heavy quality Corry-Out-Trays are ova 

able subject to prior sole. 

• Will occommodote oil size cups from 7-oz to 24-o 

Holes cut out tor Sno-Cones. 

Send in Your Order While Supply Lasts! 

Sensational New 

POPCORN 

Popsco "New Hi Ratio" Yellow Hulless 

Exclusive with Poppers Supply Co. 

The first Yellow Hulless Popcorn ... a new 

development. Popping volume 40 to 1. Bigger 

kernel means more tender popcorn and . . . 

no hulls. 

Packed in moisture-proof bags. 

50 lbs. (per hundred) $10.50 

$30 MORE PROFIT PER HUNDRED POUNDS 

PLUS MORE TENDER POPCORN MEANS IN- 

CREASED SALES AND BIGGER PROFITS. 

FQ r r ADVERTISING BANNERS 

K C C 

AVAILABLE 

-Other Popsco Supply Values— 

Purdue 32 (34 to 1) per cwt. 

POPCORN, 50-lb. bags $7.90 

Purdue 32, 12Vj Plastic Bags per cwt. 

POPCORN $8.90 

Popsco colored per lb. 

COCOANUT OIL 

25c 

Special No. 3 

TAPERED POPCORN BOX $8.75 

No. 3 Automatic 

POPCORN BOX $9.25 

Pocked 500 per shipping 

carton. 

4 Hole 

CUP CARRIERS, per M $10.95 

Write for Popsco Price List on 

POPCORN BAGS, PAPER CUPS, SANDWICH BAGS 

AND OTHER SUPPLIES. 

Midwest Concession Headquarters 

Poppers Supply 

Co. 

IK W. 18th St. Kansas City, Mo. 

HArrison 6856 

Buena Vista Criticized 

By Rocky Mt. Allied 

From Western Edition 

DENVER—The board of directors of the 

AUied Rocky Mountain Independent Theatres 

met recently to elect James Peterson of 

Littleton, Colo., as president for the coming 

year and passed a resolution severely condemning 

the sales policies of the Buena 

Vista Film Distributing Co., Walt Disney's 

film outlet. 

The resolution concerning Buena Vista protested 

'.' 

u 

I 

JFFICE 

. ii.iiing 

' 

will 

1 matches 

. . The 

. . 

/iriely of Cleveland 

!(ts Fund Program 

'"'INLAND—The Viincty Club at :i 

in the Theatrical Grill unfolded a 

l; fund-raising plan for the support 

irebral Palsy School to take the 

jiinual or semiannual fund-raising 

Bon Voyage for Circuit Executive 

Iverthorne, chief barker, told memiie 

club and representatives of the 

u the plan works and to what extent 

il can benefit if enough time and 

put forth. 

im is patterned after one that has 

-I successfully in Memphis. In every 

;;! spot in the area such as cigar and 

'lunters. super markets, restaurants, 

uton of 50 paper book matches is 

..thin easy reach of the customer. 

uii also contains a box for voluntary 

:ons to the school. The matclies are 

the average person receiving change 

i-h register will drop a coin into the 

ion receptacle. Merchants are 

ui cooperate, because it relieves them 

:iig free matches with cigaret pur- 

.irtons will be serviced entirely by 

;s. Areas will be divided into disi:very 

district supervisor will be in 

1 a given number of volunteers. 

lunteers, it is anticipated that at 

be needed, will see that a full 

is maintained in each 

iment and will also collect the con- 

- which will be turned over to the 

1. who will turn them over to the 

Club. 

.Shenker of Berlo Vending Co. and 

CTreenberger. manager of the Hippoi 

neatre. were named co-chairmen of 

committee. 

y^ short film showing the handling and 

trelaient of cerebral palsy children at the 

-'- 

' .\ as shown. The film was directed and 

iiJhed by Jack Lewis. RKO salesman, 

a combat photographer during World 

II 

m 

Professional 

RESEAT OR RENOVATE 

work on Seat 

Renovation — factory trained 

crew. Your choirs recovered, 

using Foam Rubber or New 

Springs. Metal parts refinished 

in Baked Enamel— like 

new. Estimates anywhere. 

^ Nly 1200 plywood chairs 

650 full upholstered chairs 

^ 1500 squab seot, pad back 

HEYWOODWAKEFIELD SEATING 

20356 GRAND RIVER 

ROIT, 

MICHIGA 

KENWOOD 3-8740 

e New 

LOCAL NEWSREELS 

!xo»;ce Bo,;der5- CUSTOM-MADE SHORTS 

(itched fgr Publicity Tle-lns ind Locil Star Personal 

i iranccs. Personalize tbe Glamor of the Screen for 

t Uttn Patrom. 

JEWELL 

PRODUCTIONS 

I McKerchey Bldg.. Detroit 1, Mich., WOodwvd 5-6299 

CLEVELAND—The office personnel of 

M. B. Horwitz, head of the Washington 

circuit, staged a surprise bon voyage party 

for him and his travel companion George 

Stone, prior to their leaving for a trip to 

Europe and Israel. They are, left to right: 

Edward Weiss, manager of the State in 

Cuyahoga Falls: Mrs. Henrietta Kinkel, 

Falls, Cuyahoga Falls: George Stone: Nat 

LOUISVILLE 

n report of state revenue compiled by the 

department of finance and the department 

of revenue, amusement tax revenue for 

April 1955 was $90,794.27 as compared to $88,- 

108.47 for April 1954. Tax revenue for July 

through April on .amusements 1954-1955 was 

$1,377,321.02 as compared to $1,273,587.46 for 

July through April 1953-54 . 

Bard 

Theatre, a subsequent run neighborhood 

house here, was sold at auction for $70,000. 

The theatre was sold to settle the estate of 

Chris Thodis, operator for many years of a 

restaurant at Third and Liberty. The sale 

will cover bequests of $61,557 left by Thodis. 

The building was bought by Oscar K. Fine 

of Evansville, Ind., who now operates the 

theatre. 

E. L. Ornstein, national director of the 

newly formed Allied Theatre Owners of Kentucky, 

w'as in New York recently to attend 

the National Allied board meeting ... An 

all out membership drive has been started by 

the Kentucky Allied . . . R. H. Robertson of 

the Majestic Theatre. Springfield, has been 

admitted to the Veterans Hospital here . 

James Howe of the Richland Theatre. Carrollton, 

has been admitted to the Good 

Samaritan Hospital. Cincinnati. 

Eight Airers in Toledo 

TOLEDO—The opening last week of the 

Starlite Drive-In by John Dempsey brings to 

eight the number of ozoners in the Toledo 

area. In addition to the Starlite, they are 

the Parkside and the Telegraph, also owned 

by Dempsey; the Jesse James, operated by 

Jack Armstrong; the Miracle Mile, operated 

by Al Boudouris and associates; tiie Maumee, 

a Paul Wintner theatre; Toledo, owned by the 

Ohio Drive-In Theatre Corp., and the Woodville 

at nearby Millbury. run by Charles De- 

Weese and Milo DeHaven. 

Freiberger. Plaza in Cleveland; Elsie Loeb, 

BOXOFFICE correspondent; Horwitz, his 

wife and daughter Mrs. Selma Leavitt; Eva 

Urdanf, secretary; Mrs. Harry Horwitz 

and Sanford Leavitt, assistant to M. B. 

In the rear are Lewis Horwitz, son and 

business associate: Hilbert Horwitz, manager 

Haltnorth Theatre: Gil Byron, Astor 

Theatre, and Birdie Miller, a daughter. 

Weisberg Acquires 

Broder's Interest 

DETROIT—Paul Broder. head of Realart 

Pictures, nas sold out his interest in the 

Sterling Theatres to Arthur Weisberg, who 

becomes sole owner of a dozen local theatres 

operating under both the Sterling and A&W 

Theatres titles. Broder is now active in the 

construction industry here. 

The circuit has closed the Carlton and 

moved its headquarters downtown to the 

Times Square Theatre. Houses remaining in 

the Sterlmg-A&W properties are the Alger, 

Crystal, East Detroit, Esquire, Grand, Parkside, 

Regent, Rex, Roseville. Senate, Seville 

and Times Square. These include the theatres 

owned by Jack Broder, a brother of Paul who 

now heads his own production company in 

Hollywood, which were known as the Van 

Houdt circuit. 

Sterling has also closed two other theatres; 

the Cinema, downtown first run art house, 

and the suburban West End. 

Installs Widescreen 

ABERDEEN. MD.—A widescreen for Cinemascope 

and Superscope has been installed 

at the Riverside Drive-In, according to Manager 

H. M. Walker jr. 

YDU CART BERT 

FILMACK 

BPBC.B^'i 

TB niLEi 

2aS2 sum 

SATISFACTION 

A^!I.V.'J.',M'M!I 

Make Us Prove Itl 

Send Us Your Next Order. 

WWITI 

ME 75

. . Hyman 

. . Stuart 

. . 

. . The 

: June 

.1 

i 

' 

DETROIT 

Tack Hebcrt, booker for Paramount, left for 

. 

a vacation in Florida, escaping our rainy 

season . Gordon, former owner of 

the Shore.s Theatre in St. Clair Shores, who 

is now semiretired, was in Chicago vacationing 

with his grandchildren L. 

Gorelick, who recently took over the Apollo 

Theatre, is also registering title to Concessions 

by Gorelick and the S. L. Gorelick Enterprises, 

both firms with headquarters at the Apollo. 

OVTSTANDING CRAFTSMANSHIP SHIP AND INCINecniNG 

INCINecniNO 

L

' 

' 

! 

; 

visit 

. . Ten 

. . Sam 

. . Loew's 

: June 

. . Mrs. 

— — 

— 

C LEVELAND 

frin Pollard of Imperial Pictures has 

II an apartment . . . 

riiimht his wife here from Detroit to 

Sam Barck, 

iiwner of the Market Square Theatre 

iitil recently part owner with his 

Maurice in the Park Auto Drive-In 

,!ice, is back in the business. He has 

iver the Lincoln Theatre in Lisbon. 

ii-seat house, formerly operated by 

I, .1^1 A. Rogers, has been closed several 

booking merger will take place on Satur- 

Tii when Anne Walker. Columbia 

becomes the bride of Virgil Jones, 

lui booker . Galant, Columbia 

fin division sales manager, combined 

rit.ss with pleasure and attended the gala 

il.ii dinner staged for Marshall Fine of 

ed Theatres, who was married May 29 

..:..cia Krow of McKeesport, Pa. Followthe 

wedding at the Oakwood Country 

), the couple left for a European wedding 

irry Rice, Columbia publicity represent- 

> back in town for several weeks to set 

paigns on "A Pi-ize of Gold" and "The 

the Affair" . . . Returned travelers 

the Nat Earaches of NSS and the 

The 

links of the Palace Theatre 

.jl former Paramount booker Lou Van 

flilen graduates this month from Shaker 

Hi;hts High School. 

iLirles Mack, one of the last of the small 

_ 1 '4,000 pop.) exhibitors to join the proce 

on, contracted with NTS branch manager 

piik Masel to install a widescreen, Cinema- 

& le lenses and other equipment in his 

St'nd Theatre at Sebring. 

iilton Wehmeyer, manager of Smith & 

B

II 

Arcade and Astor Dark; 

Long in Detroit 'A' List 

DETROIT—Closing of two of Detroit's 

cluster of "A" theatres, both dating back a 

third of a century or more, was announced by 

the operators—the Arcade, operated by Louis 

Spann jr., and the Astor, operated by Mitchell 

Victor. The latter house has been continuously 

under Victor's management since it 

was opened in 1922. 

Detroit exhibitors for many years made a 

fetish of finding shows names beginning in 

A, to secure early position in newspaper and 

other advertising. Future plans for both the 

Arcade and Astor remain unknown. 

Stephen McNally has been signed for a toplining 

part in MGM's "Jeremy Rodock." 

Jobil Co. Moves 

DETROIT—The Jobil Pr-oducts Co., manufacturer 

of a new type of quick-acting baby 

bottle warmer, designed as a special customer 

convenience for outdoor theatres, has moved 

their headquarters, formerly on Gratiot 

avenue, to 19 Clifford St. The firm is also 

preparing to bring a number of other new 

products on the market, 'William Berger, 

manager, said. 

B. M. Taylor Appointed 

LOUISVILLE—Brutus M. Taylor has been 

named sales engineer with Hadden Theatre 

Supply Co. here. Taylor has been active in 

the sales and service of projection equipment 

for the last 11 yeai-s. He will serve 

the Kentucky-Indiana territory. 


who screen 

for 


// you have not received this envelope . . . 

Partner of Butterfield 

Leases Holland Airer 

; 

DETROIT— Henry Carley. partner with th 

Butterfield circuit in the three theatres a' 

Holland, Mich., is taking over the Starligh 

Drive-In there, formerly leased to Jack Loek 

Enterprises of Grand Rapids by Loew's Drive 

In Theatre. Inc., of which Louis Goldberi 

Detroit exhibitor, is president. 

Carley is embarking on an extended re 

modeling program, including enlargement c 

the screen and an addition to the concessio 

building. 

This move by a veteran Butterfield partm 

into the outdoor field is considered signiflcai; 

in view of the fact that this major Michiga' 

circuit has hitherto stayed strictly in coi 

ventional theatre operation, despite a pn 

gram for construction of approximately 

outdoor shows reported several years ai 

Joseph Denniston, another Butterfii 

partner, recently announced plans for a ne 

drive-in to be built at Mom'oe. 

Harlan Theatre Begins 

$30,000 Remodeling 

HARLAN, KY.—Tl-ie New Harlan Theal 

began a $30,000 remodeling program recent 

according to Bill 'Wright, spokesman for t 

majority stockholders. Major changes vn 

installation of a new 35-foot screen a 

Cinemascope equipment. A new concessiC( 

stand was built in the place formerly occ) 

pied by Price's newsstand, north of the tlrl 

atre lobby. It opens into the lobby and a^l 

I 

is accessible to the street. The interior of if\ 

theatre was redecodated and all seats refij 

bished. 

Mrs. Martha 'Warren, manager of the thj 

tre for several years, is continuing in 

capacity. Price Coomer has been leasing 

theatre from the local owners and Wright 8^ 

his father of Whitesburg, Ky. 

. . . please let us know at once! 

Cleveland Cinema Club 

Elects Mrs. E. P. Swisher 

; 

CLEVELAND—The Cleveland Cinema 01^,, 

whose recent 39th anniversary e.'^tablishest 

as the oldest club of its kind in the coun',: 

has elected the following officers for the cQ-i 

ing year: president, Mi-s. E. P. Swisher; ftfc 

vice-president, Mrs. A. A. Kaiser; second W 

president, Mi-s. R. C. Strong; recording secj 

tary, Mi'S. E. J. Carey; corresponding se({ 

tary. Mrs. Marjorie Lawrence; treasurer, 

trude Robertson; chaplain, Mrs. A. C, 

Christ. Installation of new officers will 

held 'Wednesday il5i in the Higbee lou; 

The outgoing president, Mrs. Marie Jackfi 

served two years. 

It 


which 'was created to build business for 'you, 



UNITED FILM SERVICE, INC. 



Gen. LeMay Helps 'SAC 

COLUMBUS—Gen. Curtis E. 

LeMay, cjeil^ 

of the U. 8. Strategic Air Force, gave, inl-J«i 

feet, a preview of "Strategic Air Commsfl' 

in an address before the engineers confenj 

at Ohio State University. LeMay, a gradjte 

of Ohio State and South High School I 

told of the vital role of the air arm in fu 

LeMay was a member of the Si 

conflicts. 

High class of '24, in which Fred Oestreit 

publicity manager of Loew's Ohio, also 

a member. The Ohio will show the fei 

soon. 

78 

BOXOFFICE :: June 4,1

' 

i 

'.s 

I lieatres. 

. . Alec 

S I 

Adorno Jr. Opens 

}/[ddletown Airer 

IjDDLETOWN. CONN.—The $200,000. 850- 

caiîddletown Drive-In on Route 9 here has 

bed opened by Sal Adorno jr. The night 

bele the official opening Adorno held a 

pri jening party, hosting area Kiwanis Club 

mc bers at a buffet dinner and screening of 

"Sunge Lady in Town." State and city offlc 

s participated in ribbon-cutting ceremr 

es the following night. May 25, with 

Af •.Annapolis Story" serving as the initial 

inn. 

iinv drive-in is not associated with 

of which Adorno jr. formerly 

;^tant general manager. His father 

,,1 of that three-theatre operation. 

',e May 24 party was marked by an infer' 

al ceremony held in the modernistic con- 

••»' in' building, with Kiwanis executive T. 

Shugrue and others extending good 

usages. 

been the Adorno family," said Shugrue. 

"tlj: has been in the forefront of extending 

f.i. ijps for civic functions and the like in 

",vn, and Kiwanis wishes to extend 

i.^hes to this latest entertainment 

pri'Ct." 

Jllowing the buffet dinner, the guests 

toi'd the 15-acre tract. Features of the 

nel open-airer include a .screen measuring 

120 eet wide, an asphalt driving and parking 

urface and an eight-car-wide exit to permi;uick 

north and south highway flow. 

-'diaper den," in which mothers may tend 

th( youngsters, is located in the concesslo 

building. A large terrace adjoining the 

bu- ing provides snack table facilities. 

'ade figures at the preopening party incK'd 

Milt LeRoy, Blue Hills Drive-In TheatiiCorp., 

Hartford: Ralph Mauro, National 

IT tre Supply: W. E. Gilson, Altec Service 

Co ., and Allen M. Widem, amusement editoiHIartford 

Times. 

li Saves Furnishings 

)m Closed Theatres 

W HAVEN—Much of the projection 

)ment, seats 

and other furnishings from 

houses sold by Loew's Poli-New England 

tres in recent months will be used for rements 

in the circuit. 

and equipment from the Elm Street 

Its 

tre in Worcester, the Lyric in Bridgeand 

the Bijou here are generally In 

class condition. Some imits were immely 

moved to other theatres for replace- 

-s. The remainder of the contents taken 

the three sold theatres has gone into 

ge, 

for use as required, 

e theatres had a total capacity of 5,891, 

2,297 seat-s in the Elm Street, 2,165 in 

:.yric and 1,429 in the Bijou. Workmen 

ompleting the removal of theatre propfrom 

the Elm Street, sold a few weeks 

The Lyric and Bijou have been vacated 

e chain, 

three houses were sold under the condecree 

in the federal antitrust action 

^t Loew's. 

N« Play Area at Groton Airer 

IJITFORD— The Groton Drive-In has 

"> lied a new playground. Horseshoe courts 

»ri 

nother new attraction. 

DANNY KAVE HONORED—Joe Harring:ton, 

president of the Boston Press 

Club and city editor of the New England 

Post, is seen presenting: Danny Kaye 

with a citation for his performance in 

"Knock on Wood." The award was made 

by the critics during Kaye's trip around 

the world for United Nations, which trip 

resulted in his "Assignment Children." 

NEW HAVEN 

T oew's Globe, Bridgeport, has been closed for 

the summer. The dowTitown house, which 

does not have air conditioning, has been 

showing reissues with moderate success. 

Manager Al Domian will serve as relief manager 

in the circuit during hot weather 

months . Schimel, U-I manager, arranged 

a showing of "The Shrike" in the 

20th-Fox screening room for I. J. Hoffman 

of the Connecticut Theatre circuit and a 

nimiber of other exhibitors . . All Filmrow 

. 

managers attended the opening of the new 

Adorno Middletown Drive-In. 

Abe Bernstein, UA publicity man from New 

York, was in town to work on "Kiss Me 

Deadly" at Loew's College . . . The SW 

Roger Sherman is the latest theatre to employ 

an automatic telephone answering device, 

giving picture titles, stars, starting times and 

prices . . . Arthur Loew, president of Loew's 

International, wa-s in New Haven to attend 

the state tennis tournament . . . Elmer Hirth, 

Connecticut booker-buyer for Stanley Warner, 

leaving for a similar post at the Philadelphia 

office, was honored at a farewell luncheon 

given by Filmrow exchange managers, bookers 

and salesmen at Kaysey's, with 40 attending. 

Alec Schimel was chairman, Hirth was 

presented with a two-suit traveling bag. 

Ed Hinchey, play date manager for Warner 

Bros, in New York, also attended. 

Hartford Star Reopens 

HARTFORD — Community Amusement 

Corp. has reopened the 1,800-seat Star on a 

subsequent nm policy. Initial reopening bill 

consisted of U-I's "Flesh and Fury" and 

RKO's "Africa Adventure." 

Joins Time Remembered' Cast 

Raymond Greenleaf, character actor, ha.s 

been set for a role in U-I's "A Time Remembered," 

starring Rock Hudson and Cornell 

Borchers, 

O'Donnell Will Emcee 

Great Heart Dinner 

BOSTON—Plans are nearing completion 

for the Variety Club of New England's 1955 

Great Heart banquet when Rudolph F. King. 

Massachusetts registrar of motor vehicles, 

will receive the award. The affair will be 

held June 20 in the Imperial ballroom of the 

Hotel Statler. Robert J. O'Donnell, general 

manager for Interstate Theatres of Texas. 

will be toastmaster. Dr. Sidney Farber will 

present the award to King, who is also treasurer 

of the Children's Cancer Research Foundation. 

Walter A. Brown, chief barker of the Variety 

Club, said that dignitaries from the 

judicial, automobile and insurance world will 

be in attendance. J. Edgar Hoover is expected 

to attend. Ted Williams and the entire roster 

of the Boston Red Sox also will be present. 

In accepting the role of toastmaster, O'Donnell 

said, "I have always had a sincere admiration 

for the showmen of New England 

for what they have accomplished in helping 

children afflicted with cancer. I consider 

it a privilege to be asked to take part in the 

Great Heart Award banquet." 

A capacity turnout has been assured for 

the banquet. Recent acceptances have been 

received from George Hoover. John Rowley. 

Edward Emanuel. George Eby and Jack 

Beresin. 

Judge John Pappas. president of the Suffolk 

Downs Racing Ass'n. again played host 

to the Variety Club at the Paddock Club on 

June 2 at a cocktail party and luncheon. He 

gave each person a free daily double ticket. 

A breakdown of individual theatre returns 

on the New England Jimmy fund drive 

of 1954 has been sent to each theatre throughout 

the area by Chairman Theodore Fleisher. 

Before the tabulations are formalized, the 

Variety Club will appreciate it if a notification 

be sent to the club should a theatre 

be omitted or listed incorrectly so that the 

corrections may be made en the revised 

edition. Theodore Fleisher again joins Bill 

Koster in extending his appreciation to every 

individual in the industry for his wonderful 

cooperation in the 1954 Jimmy fund drive. 

Major Louis Osborne has informed the club 

that the proceeds from a dance to be held 

in observance of Armed Forces Day will be 

turned over to the Variety Jimmy fund drive 

for 1955. 

Five Managers Win Cash 

In Stanley Warner Drive 

NEW HAVEN—Cash prizes have been given 

five SW managers in the New England zone 

for promotion efforts in the first month of the 

Stanley Warner Spring Festival. Irving Hillman, 

manager of the Roger Sherman here, 

took the top prize. 

Other winners were Mrs. O. Fearing, Avon, 

Utica, N. Y.. second, and Steve Barbett, Warner, 

Lawrence, Mass.: Bill McGrath, State, 

Manchester, and Joe Miklos, Embassy, New 

Britain, tied for third. 

Honorable mentions were given Bob 

Howell. Port, Newburyport, Ma.ss.; Joe Borenstein. 

Strand. New Britain; Harry Barrett, 

Capitol, Willimantic: Murray Howard, Warner, 

Worcester, and Harry Corlew, Commodore 

Hull, Derby, 

»0 3FFICE June 4, 1955 

NE 

79

. . Mrs. 

. . Edward 

' 

BOSTON 

ere 

. 

"The engagement has been announced of 

Elizabeth Stoddard to Paul Sutton jr. of 

Marblehead. Mass. She is the daughter of 

Chester Stoddard, a district manager for 

New England Theatres Jeanne 

Cullen Good is engaged to Frederick Tuton 

jr. She is the widow of John Good, Paramount 

booker here who later went to Buffalo 

as salesman for the same company. While in 

Buffalo, he contracted polio and died. The 

couple had a son John jr., now 8 years old. 

. 

Walt Disney's new production, "Davy 

Crockett, King of the Wild Frontier," is 

booked into the Keith Memorial for June 22 

through Buena Vista here S. 

Canter, treasurer of American Theatres 

Corp. who was hospitalized due to a kidney 

ailment, is now at home. After several tests, 

the doctors have decided against operating. 

He is expected back in his office in another 

Mr. and Mrs. Harry Zeitz, 

week or so . . . 

New Bedford exhibitors, celebrated their 35th 

... A welcome 

wedding anniversary May 30 

visitor to the district was John J. Scully, 

former district manager for Universal. 

EdVard Lider, Nathan Yamins, Carl Gold- 

IMAGE & SOUND SERVICE CORP. 

"The Best Value In Sound Service" 

Hancock 6-7984 445 Statler Building 

Boston, Mossachubetts 

man, Leslie Bendslev and Melvin Safner took 

in the Allied States board meeting in New 

York May 23-25. In his new position as 

executive secretary of Independent Exhibitors, 

Inc., of New England, Goldman attended 

his first Allied board meeting, cai-rying 

the new leather brief case, which was 

presented to him as a farewell gift from the 

staff of Affiliated Theatres, when he resigned 

last month to take over the post at 

lENE. 

The city council has adopted a resolution 

which would have all theatres in the city 

establish bundle-checking desks, and would 

reserve a "favorably located section in each 

theatre for the exclusive use of female patrons 

during and for some time after shopping 

hours." When asked the reason for the 

propo.sed female segregation, the sponsor, 

Councilman William J. Foley jr., replied: 

"Women will get the idea." He said his suggestion 

was among those designed "to make 

Boston more attractive as a place to seek 

entertainment." 

The Bowdoin Square Theatre, built in 1875, 

has closed and will be razed. The site will 

become a parking lot. Built originally for a 

stock company, the theatre had various 

policies of vaudeville, stage shows and films 

until 1930 when it went on a picture policy, 

playing 30 days after downtown Boston. In 

1937, the theatre property was purchased by 

Ben Williams, who operated it as a second 

run. When it converts to a parking lot, 

Williams will continue to manage the business. 

In the ScoUay Square area where thpi''" 

Bowdoin Square was a familiar landmarl' 

two other theatres have recently fallen pre 

to the demolition trend The old Howart 

famous burlesque house, which also playe 

films, has been torn down, while the Olympi 

is awaiting results of city legislation befor 

it will be razed. 

At the 19th annual election of officers 

the Cinema Club of Boston, consisting 

bookers and office managers, the followir| 

were elected to serve for one year; president 

William J. Cuddy, RKO; John Glaze: 

Western Massachusetts Theatre, fir.st via' 

president: Phil Berler, E. M. Loew Theatrr 

second vice-president: Max Berlone, Units' 

Artists, treasurer; C. F. McGerigle, RKi 

secretary. The executive committee is con! 

posed of William Romanoff, New Englari, 

~ 

Theatres: William Cuddy, RKO; Richa: 

Owens, E. M. Loew Theatres; Charles Wilso 

Allied Artists: Harry Smith, RKO; NateObe 

man, MGM, and C. F. McGerigle, RKO. 

Roy Heffner of Goodwill Award and Har 

Germaine of Price Pi-emium have moved 

new quarters at 42 Winchester St. where th! 

are sharing offices. They formerly had spal 

in the offices of Independent Exhibitors 

New England . . . Still on crutches after I 

recent accident, Lloyd Clark, president 

j 

Middlesex Amusement Co., comes into tj 

district on rare occasions, driven into town * 

his partner Winthrop Kiiox jr. . . . Teil 

Turner of General Teleradio was in town a| 

huddled with Joseph Levine of Embas 

Pictures on forthcoming product. 

{ 

George Roberts, treasurer of the Rifkin ct 

cuit, has been elected to represent the Gra) 

'^ 

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80 

BOXOFFICE 

; 

; June 4, SS^ ^

w 

' 

w 

1 June 

: June 

. . Herman 

- 

. . 

. . Two 

district I at the International trien- 

M-ntion in 1956 which will be held 

Attends 'One Shot' Ross Testimonial 

hn Dervin of Stratford Pictures was in 

1 for a few days on a selling trip, greet 

his friends on Filmrow and promising to 

on June 20 to take in the Great Heart 

rd banquet sponsored by the Variety Club 

. 

•Jew England Rifkin has 

to the west coast with Mrs. Rifkin to 

in the Allied Artists board meeting and 

ittend the wedding of Eleanor Broidy, 

!hter of AA's Pre.sident Steve Broidy . 

Marjorie Carter, mail girl at New 

and Theatres, has resigned. Mary Mack 

ambridge replaced her. 

iminations announced by the bureau of 

lay entertainment under the Massaetts 

department of public safety included: 

.„'ela." parts 1 to 9 . . . 

Deletion.s— cut 

|n scene showing Angela's breast exposed 

lart 9 (20th-Foxi: "Doctor in the House," 

1 to 10 . . . Deletions: eliminate the word 

*'' in part 3. Eliminate dialogue "Sister 

!jue nearly had a baby" in part 5. Eliminword 

"hell" in part 6 (Republic), "Kiss 

Deadly." parts to 11 . . Deletions: El- 

1 . 

Ur ate dialogue "Let him go to hell" in part 10. 

hn J. Scully jr. has been appointed dis- 

Miager for E. M. Loew Theatres. re- 

Nick Lavidor w^ho is now general 

of the University Theatre, Cam- 

:Scully, who is associated with E. M. 

... the operation of the West End Driveli, 

.llentown. Pa., is moving his wife and two 

chiren to this area where he will oversee 

h E. M. Loew circuit. On June 18. the 

..^ reopening the Welles Beach. Me., 

bowling alley and arcade. On Cape 

Casino Theatre in Falmouth will re- 

12. Two more drive-ins for 

;;.iut are under construction for late 

ie.jii openings, the Candlelight in Bridgepq. 

Conn., and the Hallendale in Florida, 

bo engineered and designed by Richard 

Ri n. 

Nw Haven Businessmen 

Vjw Garage in Film 

j:rw HAVEN—Twenty business leaders 

lef their offices this week to see "Five 

the House" at Loew's College. The 

of the trip was educational, even 

.. _.i businessmen also found the Columbia 

dr la 

cr.tertaining. 

e delegation, made up of downtown reta 

rs concerned about the city's parking 

pi' lem, caught the film to wat

— 

— 

— 

— 

— 

. . Dean 

. . 

Some 

. . The 

. 

If 

' 

'Doctor' Scores 300 

In Boston Opening 

BOSTON—A week of unseasonably hot 

weather dropped grosses substantially, with 

two new pictures, "Strategic Air Command" 

and "Doctor in the House," standing up under 

the pressure. Both films were backed by 

strong campaigns. 


. . . 1 

Astor—Wuthering Heights (Federal), 2nd wk.,... 85 

Beacon To Paris With Love (Continental), 

Hill 

5lh wk 

^^ 

Boston—This Is Cineroma (SW), 73rd wk 80 

Exeter Street Doctor in the House (Rep) 300 

Kenmore—Aido (IFE), 7th wk 

u . , ^° 

Memorial— Thot Lady (20th-Fox); Devil Girl From 

|0 

50 

, Mors (Sporton) 

Metropolitan Strategic Air Command (Para) 

. 

Paramount and Fenway Hell's Island (Pora); 

Timberjock (Rep) 75 

Pilgnm Five Agoinst the House (Col); Deod 

Reckoning (Reissue) 

: ...\ ^^ 

Orpheum The End of the Affair (Col); Bedevilled 

(MGM) 75 

state-Treasure of Ruby Hills (AA) 65 

'Captain Lightfoot," With 150 

Sets Pace in Providence 

PROVIDENCE—Aided and abetted by first 

exclusive films of the Marciano-Cockell 

world's heavyweight championship fight, 

"Captain Lightfoot" rang up 150 in what 

was more or less a dull week in Providence. 

"Doctor in the House" was closest to the 

leader, with 110. Exceptionally fine weather 

and several competitive events apparently cut 

down expected attendance. 

Albee—Jump Info Hell (WB) 90 

Avon Doctor in the House (Rep) 110 

Loews—The Purple Plain (UA) 100 

Moiestic Captain Lightfoot (U-l) 1 50 

Strand An Annapolis Story (AA) 95 

'Marty' Rates 200 

In New Haven 

NEW HAVEN—"Marty" was held for two 

extra days at the SW Roger Sherman, and 

the gross for the nine-day run was 200 per 

cent. "Daddy Long Legs" had a fair second 

week. 

College Daddy Legs (20th-Fox); Long Challenge 

the Wild (UA), 2nd wk 110 

Paramount Hell's Island (Para); Timberjock 

(Rep) 60 

Poll Thot Lady (20th-Fox): Battle Toxi lUA), ... 75 

Roger Shermon—Marty (UA); The Block Pirotes 

(LP), nine days 200 

'Command' Connecticut Bow 

Grosses 250 in Hartford 

HARTFORD—"Daddy Long Legs," was in 

it.s second week at the Palace. 

Allyn— Strategic Air Command (Para) 250 

Art—The Gome of Love (Times) 90 

E. M. Loew—A Prize of Gold (Col); The Petfy 

Girl (Coll reissue 110 

Poll Soldier of Fortune (20th-Fox) 135 

Palace Daddy Long Legs (20th-Fox); The Good 

Die Young (UA), 2nd d. t. wk 95 

Strand—The Seo Chase (WB) 1 25 

Ralph Mauro a Visitor 

HARTFORD—Ralph Mauro of National 

Theatre Supply was a local visitor. 

Edward Bernds will direct AA's "Operation 

Uranium," 40th in the Bowery Boys series 

starring Leo Gorcey and Huntz Hall. 

KINNER'S GLASS CLEANER 

Used by more theatres than 

for 

GLASS and 

any other cleoner 

CHROME 

Sold by Notional Theatre Supply 

KINNER PRODUCTS COMPANY ""^ômo 

""^ 

Helicopter Flies Print of 

'Commanci' to Hartford 

HARTFORD—A helicopter brought the 

Allyn Theatre's print of "Strategic Air Command" 

from New York to launch opening 

day activities for the VistaVision drama's 

Connecticut debut. 

Ray McNamara, theatre manager, arranged 

distribution of jet photos by Air Force recruiting 

personnel in the lobby throughout 

the day. Air police were stationed in the 

lobby, and WAFs seved as usherettes. 

Huge military beams lighted up the street, 

and balloons containing passes were set off 

by McNamara and Harry Browning, New 

England Theatres district manager, just 

prior to the last evening performance. The 

Air Force provided sound trucks in the streets. 

An added promotion touch was planting 

by McNamara of a news photo showing his 

6-year-old son Paul looking over a lobby display 

of model planes. 

PROVIDENCE 

'The first Rhode Island showing of "Doctor 

in the House" was held at the Avon Cinema 

. 

Martin and Jerry Lewis and 

their Hollywood Review played a one-night 

stand at the Auditorium . 1,500 persons 

paid $3.50 each to see the Marciano- 

Cockell world's heavyweight championship 

fight on closed-circuit TV at Loew's State . . . 

Once again, the Metropolitan reopened, offering 

second run films, with a special Sunday 

stage show, featuring local radio station 

talent. 

As school closing nears, many of the openair 

theatres are presenting special Friday 

night features appealing to youngsters. The 

Route 44 Drive-In presents a half-hour of 

added color cartoons; the Bay State gives 

free lollipops, in addition to a special Kartoon 

Karnival, while other drive-ins are using 

bicycle giveaways and other gimmicks to 

entice parents to bring a car full of kiddies. 

. . . E. M. Loew's Drive-In at 

The Majestic cashed in on the Marciano- 

Cockell fight, presenting films of the bout 

three days after it took place . . The 

. 

Quonset Drive-In is now admitting all children 

under 12 without charge . . . Adventure 

seemed to be the catch-phrase at downtown 

first runs, and two ads, side-by-side, that of 

the Majestic, heralding "Captain Lightfoot," 

and Loew's State, announcing "Purple Plain," 

were both headed "Adventure" in screaming 

bold type 

the Providence-Pawtucket city line presented 

the Gionti Trio at a special Saturday night 

stage show. 

All nearby amusement parks are running 

full tilt Saturdays and Sundays, with plans 

under way for full-week operation starting on 

Memorial day . . . Many downtown first runs 

will experience slightly accelerated activity 

during the next few weeks when graduating 

classes from secondary and high schools hold 

informal theatre parties. While there are not 

so many of these affairs as in the past, a 

sizable number still hold to the old tradition 

of attending the movies, then going to informal 

dinners and dancing parties . . . Surrounding 

summer stock houses are lining up 

Hollywood screen celebrities to guest star 

on the straw hat circuit which opens in 

mid-June. 

HARTFORD 

jwraurice Shulman of the Shulman Theatre 

has completed installation of a wide 

screen, measuring 34x18 feet, at the Rlvoli 

Surface area provides a screening ratio o 

1.85 to 1. Shulman is advertising the nev 

unit as a Picturerama screen 

Amadeo, general manager. Pike Theatr 

Corp., got some impressive newspaper break 

with initial area drive-in booking of a doubl,« 

VistaVision bill, consisting of "Run for CoveriJ 

and "Three-Ring Circus," at the Pike DriveJ 

In, Newington. 1 

Mr. and Mrs. Joe Dolgin (he's film buyer'" 

booker for the Pine Drive-In, Waterburj 

continue their interest in stage activity. La; 

weekend Mrs. Dolgin, a veteran little theati 

performer-director, staged a Yiddish produt 

tion at the Hartford Jewish Communit 

Center, with Joe handling the business mar 

ager's duties. 

Ed O'Neill of Associated Management Cord 

booked in a first run attraction, AA's "bJ 

Combo," into the Bridge Drive-In, Grotoi 

normally a New London subsequent locatlol 

Downtown Hartford, like its counterparjl 

across the country, is plagued by parkiijj 

shortage, and the slightest move in directiJ 

of alleviating the headache is hailed on i,] 

sides locally. Latest action was opening oil 

six-level steel and aluminum facility, t 

Eastern Seaboard's first pigeonhole parki, 

garage, near the E. M. Loew's and Allyn th^ 

atres. George E. Landers, Hartford divisi,. 

manager, E. M. Loew's Theatres, and Rji 

McNamara, Allyn manager, promptly placj] 

congratulatory ads, along with area 

chants, hailing the venture. 

Doug Amos, Hartford district mana 

Lockwood & Gordon Theatres, has announct^ 

appointment of Donald McPhee as assists, 

manager at the Danbury Drive-In 

extensive remodeling program is planned t 

the State, downtown Hartford vaudevilli 

film house, closed for the summer . 

Totman, Stanley 'Warner Theatres, reports > 

stallation of an air conditioning plant at 

first run Strand, New Britain . ill 

Harrises of the State are planning a v^ 

to Louisville to welcome their first graij-J 

child . . . Joe Giobbi, Crown, says air cij 

ditioning installation is now complete. 

George Smith. Colonial manager, has 

turned to the theatre, following illness ... 

Sperie Perakos, general manager, Peras 

Theatre Associates, New Britain, came ino 

confer with Tom Grace, Eastwood, ii 

Vince Capuano, Elm, 'West Hartford 

. 

Teresa Locatelli, East Hartford Family Dri- 

In manager, discovered a couple with a gu:-r 

in their car just before regular show tfim 

the other evening, and invited the twooilj 

croon a few lullabies over the public add:is^- 

.system. The stunt worked so .'tmoothly tit 

Miss Locatelli said she plans to build a sr 11 

platform in front of the screen and in< 

other talented patrons to perform. 

Mrs. Kate Treske of the Lenox is hc,e, 

following a vacation trek to Los Angeles Id il 

environs. 

'Daughter Iris' for 20th-Fox 

Jerome 'Weidman's novel, "Your Daug! 

Iris," has been purchased for 20th-Fox 

duction. 

82 

BOXOFFICE :: June 4.

I 

Rea, 

. I'lrig 

. dising 

: berman, 

I 

of 

; June 

il Canadian Premiere 

Mirks Para. Meeting 

i\TO— PaiKiiiouiU's Canadian .sales 

handi.sing conference at the King 

Hotel on May 26, 27 and 28 proved 

using occasion for branch managers 

men from across the country. The 

Ls marked by the introduction of 

il VistaVision with the Canadian 

of "Strategic Air Command" at the 

Theatre, where the delegates had 

irlunity of viewing it on the Dolargest 

screen. 

::in General Manager Gordon Lightsided 

at the convention after his 

. 

--turn from Paramount parley in 

111. He was flanked by a retinue of 

: 1 ice executives from New York in- 

George Weltner, Jerry Pickman, 

Morgan and Robert J. Rubin who 

optimism. 

I' engagement of the VV attraction, 

Russ McKibbin of the Famous 

:lagship here pushed an extensive 

campaign to serve as an 

tor the Paramount conference dele- 

.\n outside feature was an RCAF 

headed by the 60-piece 180th Air 

md. which drew a throng as the 

were inspected in front of the Imjv 

:.^ 

Wing Commander Fowler 

Gobeil. 

Coniander of 

the Toronto district. 

,e two-score delegates to the regional conlei 

ice included Toronto head office. Gor- 

. 

histone. W. J. O'Neill, Win Barron; 

branch, Al Iscove, Ted Dowbiggin. 

Ambrose Theurer; Montreal, 

Murphy, Tom Dowbiggin, R. GoudiMlliam 

Young; Saint John, P. J. Hoi,a 

R. A. Thome; Winnipeg, Sylvestre Gunn, 

N. impson. A. Glass; Calgary, W. O. Kelly, 

W. L. Gibson, and Vancouver, 

J. 

Rl It Lightstone and Mickey Stevenson. 

'Backboard' Is Reported 

V thdrawn — by Request 

"jiRONTO "The Blackboard Jungle" has 

bef withdrawn from circulation in Ontario 

per.sonal request of Provincial Pre- 

-slie M. Frost, according to reports 

here. 

fe film had been protested by Alderman 

Wi am Dennison of Toronto city council and 

omen's group here on the ground that 

.lie was undesirable. Later, the board 

Lition took up the protest and the 

lustees voted to lodge a complaint 

the picture and advertising with the 

censor board. That body considered 

;i and refused to ban it. Now, it is 

ii that the Ontario premier asked for 

wr irawal of the picture and secured it. 

rz to Pay 371/2 Cents 

'iiRONTO— Secretary Angus MacCunn of 

Fii JU.S Players Canadian has announced 

mpany directors have declared a 

37'i> cents per share on the 

i> nun stock for the second quarter of 1955, 

pable June 29 to shareholders of record 

Ju! 3. The amount is the same as the 

di* end for the fu-st quarter. ' 

Pe alia House Gets W 

1 TROLIA, ONT.—The VistaVision process 

ha been installed at the Iroquois Theatre 

he 

Salute to Joe Huber of Winnipeg 20th-Fox 

\n:^- 

-— 

I 

Among those at the head table at the Joe Huber testimonial dinner honoring his 

34 years of association with the motion picture industry were, left to right, Bob 

C'ringan. 20th-Fox manager at Calgary; Phil Geller. fcrmfr J \KO manager and 

Huber's replacement; Peter Myers. 20th-Fox general sjles manager; Huber, standing 

and thanking his many friends; Harry Gray, manager of the Lyceum Theatre and 

chairman of the dinner; Richard iMiles, Western Theatres general manager, and 

Haskell Masters, Warner Bros, general sales manager. 

WINNIPEG—The testimonial dinner for Joe 

Huber, manager of the local 20th-Fox exchange, 

upon his retirement from the motion 

picture industry after 34 years was marked 

by tears, laughter, reminiscence and the best 

wishes for the "sunset years of his life." 

More than 75 persons from all categories of 

the film industry convened Thursday (26) at 

the Marlborough Hotel to salute the veteran 

exchange manager. 

The chairmanship of the dinner was 

handled by Lyceum Manager Harry Gray. 

The head table included; A. E. McLean, 

Rainy River; J. Lundholme, Swift Current; 

Popcorn Sales in Canada 

Hit $25,000,000 in 1954 

TORONTO—Sydney Spiegel, chaij'man of 

the Canadian branch of the International 

Popcorn Ass'n, has pointed out that retail 

sales of popcorn in Canada reached an estimated 

$25,000,000 last year. 

Spiegel, who is general manager of Super 

Pufft Popcorn, said that, with the exception 

of a small quantity grown in Ontario, practically 

all popping corn is imported from the 

United States. He estimated that 18,000,000 

pounds of corn was bought from the U. S. in 

1954. 

The largest customers in Canada, Spiegel 

pointed out, are theatres and concession proprietors, 

who account for 70 per cent of total 

retail sales. The balance is divided among 

household purchasers and stores handling 

prepared popcorn. 

'Big Day' in Second Stanza 

TORONTO—The Fi-ench comedy. "The Big 

Day," held the attention of patrons at the 

International Cinema for a second week. 

Foreign-language fans had the choice of 

"Madonna delle Rose" at the Studio and 

"Canzoni di Mezzo Secolo" at the Pylon. 

P. Geller, new manager of 20th-Pox; C. 

Ki'upp, Alliance manager; R. Cringan, 20th- 

Fox manager at Calgary; J. Ferguson, Famous 

Players executive; P. Myers, 20th-Fox general 

sales manager; S. R. Miles, Western 

Theatres general manager and president of 

the MMPEA; H. Masters, Warner Bros, general 

sales manager; H. Hurvvitz, general manager 

of Odeon-Morton Theatres; J. D. 

McKenzie of Estevan, president of the Saskatchewan 

Exhibitors Ass'n; J. M. Rice. 

president of the supply house bearing his 

name; R. Besler, Park; N. Rothstein. president 

of Rothstein Theatres, and W. Johanneson. 

Pine Falls. 

Among some of the out-of-town personalities 

who were present at the affair were; 

Ernie Kendall, Morden; A. Bercovich, Regina; 

Sam Karby, Regina; Phil Bodnof, Regina; 

Max Shnier, Portage La Prairie; Stan 

Atkinson, General Films, Regina; Dr. Kowbell, 

Melville; C. L. MacGregor, Gladstone; 

Bill Welykholowa, Kamsack; Jack Roher, 

president, Peerless Films, and Joe Bermack, 

sales manager Peerless Films. 

Abe Feinstein read letters and wires from 

the great number of w'ell-wishers who were 

absent but contributed to Huber's gift. 

November 1 Is Date 

For Pioneer Av/ard 

TORONTO—Fui'ther arrangements have 

been made for next fall's convention program 

of the Motion Picture Industry Council and 

the National Committee of Moving Picture 

Exhibitors Ass'ns of Canada. 

The Canadian Motion Picture Distributors 

Ass'n w'ill entertain the conventioneers at a 

luncheon November 1 in the King Edward 

hotel. Coca-Cola will be host at a luncheon 

November 2 in the same hotel. 

The annual awards banquet of the 

Canadian Picture Pioneers has been definitely 

set for November 1 at the Royal York hotel, 

where the Canadian Pioneer of the Year will 

be honored. Last year the top award went to 

Jack Arthur of Toronto. 

Clowns Plug 'Circus' 

TRURO, N. S.— Gerry Tipper, manager of 

the Spencer Theatres here, arranged to have 

several clowns appear on the streets recently 

to plug "Three Ring Cii'cus," in advance of 

its billing at the Royal Theatre. 

BC DFFICE ; 

4, 1955 K &3

. . John 

. . Jack 

. . George 

. . Under 

' 

OTTAW A 

f^ttawa is to have a new film producing 

company, with Fred C. Leavens, president 

of Fredell Theatres, operating the Elmdale, 

Glebe and Towne here, joining forces 

with Ukrainian-born Nicholas Phillipowich 

Kaii'ez in the organization of a firm to specialize 

in biographical films about U. S. and 

Canadian personalities. Kairez spent some 

time in a German slave-labor camp during 

the last war and has been in North America 

since 1947. 

Mayor Charlotte Whitton of Ottawa said 

that a recent decision to raise the municipal 

license fees for theatres and drive-ins will be 

given further study by the Ottawa board of 

control . . . T. Ray Tubman, Famous Players 

district manager and manager of the local 

Capitol, was bereaved by the death of his 

brother W. Reed Tubman, 65, who retired 

last November following 18 years service with 

the city department of planning and public 

works. Born in Chicago, he had resided in 

Ottawa since childhood. 

Mrs. Gordon Adatnson, wife of the executive 

director of the Canadian Film Institute, 

Ottawa, and mother of three sons, is one 

of the year's diploma graduates of Carleton 

College ... A large group of Parliamentarians, 

including members of the special committee 

on broadcasting, enjoyed a junket to Montreal 

to visit the TV studios of the Canadian 

Broadcasting Corp. for a first-hand view of 

behind-the-scenes operations for television 

by the government agency. 

TELL YOUR PATRON$ 

ALWAYS / ABOUT IT WITH A 

ALWAYS\ÛULÛ 

^'''^^ 

TRAILER 

467 SPADINA AVE. TORONTO, ONT. 

'Exclusive Canadian Distributor For Fllmock" 

TOA of Quebec Holds 

Quebec City Session 

QUEBEC CITY—The Theatre Owners Ass'n 

of Quebec met here Thursday (2) to discuss 

operational problems. Joseph Strauss, owner 

of the Empire Theatre. Montreal, and president 

of the association presided. 

The meeting was attended by a delegation 

of Montreal and district theatre owners, and 

it gave Quebec City district independents a 

chance to present their problems to the Montreal 

people. 

Strauss said that further discussions were 

held with the Quebec owners on the question 

of approaching the provincial authorities 

concerning attendance by juveniles. 

TOA executives also announced that the 

association recently incorporated the TOA 

Service Co., with Mel Lodge as manager. The 

service company operates as a buying and 

booking service for the independents. 

The meeting here was held in the Kerhulu 

restaurant and was a full one-day session. 

J. J. Fitzgibbons to Move 

To Home in California 

TORONTO—J. J. Fitzgibbons, president of 

Famous Players Canadian, and his wife have 

purchased a home at Arcadia, Calif., near 

Pasadena. 

Fitzgibbons said the move did not mean 

any change in his business affiliations, adding 

that he would become a "continental commuter," 

although he would have an office 

in the Paramount Studio, Hollywood. 

"As much as anything," he said, "the 

change is intended to give Mrs. Fitzgibbons 

and me a chance to soak up a little more 

sun." There will be no change in the board 

of Famous Players or affiliated companies. 

For his work in international relations, Carl 

Schaeter. head of Warners' international press 

department, was inducted as a Chevalier of 

the French Legion of Honor. 

MONTREAL 

i 

"C Bode, owner of the Melody Theatre whici iP 

was recently opened on Milton Stret 

spent a few days on business in Toront 

Bode's theatre is under the supervision 

Nicolas Lacovitch and Paul Berzi, a cous 

of the owner, is the manager. Else Putz 

cashier. The 800-seat house will featu 

foreign films. 

Jack Bernstein, sales manager for Alii 

Artists of Canada, and Manny Manson, hei 

otfice International Film Distributors, visit 

. . E 

their respective Montreal offices to conf 

with Jo Oupcher, district manager . 

Cormier, sales representative for IFD, is 

a business trip to the Gaspe peninsula 

, 

Gilles Morin. IFD 16mm division, is travel! 

through Quebec province and the Maritii 

provinces . Levitt, sales representati 

for Columbia, toured Ottawa and district. 

Montreal premiere of the Marciano-Cock 

fight took place at the Princess . . . "Birth 

a Nation," D. W. Griffith's 40-year-old clas 

released through Peerless Films, v 

scheduled to be shown only three days I 

after a period of six days it is contiiiui 

on the bill. 

Leo Choquette of the Choquette circ; -i-r: 

will present Foto-Nite at his Bellerive Tljltlj 

atre, Valleyfield. Que. . Manna'^ 

son of W. H. Mannard who is secreta> ;, 

treasurer of UACL, graduated from Mod :: 

University with a BS in Geology, with f; 

class honors . Roher, president I _ 

Peerless Films, has left on a business '" 

tripf) 

Winnipeg. On his way back Roher will so ;[ 

'. 

off at the company's Toronto office . 

Bertrand Frank, sales representative for I- 

pire-Universal, reported his trip throii 

Gaspe Peninsula was a success. 

Montreal's Beautification Week queen j 

chosen from the stage of Odeon's Champli 

Theatre. The young lady chosen was is 

Jacqueline Chantelois . the ausps 

of the Roman Catholic Cinema Centri* 

symposium was held under presidency itit; 

Father J. M. Poitevin. Several hundred d^|g| 

gates participated in the general discusilS., 

J. M. RICE & COv Ltd. 

202 Canada Bldg. 

Telephone 93-5486 

Winnipeg, Manitoba 

10029 Jasper Ave. 

Telephone 28502 

Edmonton, Alberta 

35mm and 16mm Motion Picture and Sound Equipment 

EXPERT REPAIR DEPARTMENT 

Sole agents in Western Canada for Ballantyne Sound, Projectors, Drivein 

Equipment and 3-D Equipment. 

Screens 

Arc Lamps 

Rectifiers 

Check This List and See Us Soon: 

Radio Tubes and 

Tungar Bulbs 

Theatre Chairs 

Carbons Q Lenses 

D Generators g Lamps Q Tickets 

Electrical Supplies Batteries 

during the symposium. Subject under 'icussion 

was entitled "Is Cinema an Op« 

or a Spiritual Uplift?" 

Hamilton's Fifth Ozoner, 

The Scenic, Is Opened 

HAMILTON, ONT.—The second drive-i:o 

open within a month was the Scenic on le 

Green Mountain road. This gives HamiiB 

a total of five ozoners of which two are uts 

of Famous Players Canadian. 

The Scenic is a project of A. Rosentg, 

who has operated drive-ins in other partsl 

Ontario in recent years. Feature for « 

opening was "King of the Khyber Rifles" 

there were free drinks for everyone atteni 

Each of the first 100 women also receivi' 

ballpoint pen. 

The theatre is equipped for CinemaS* 

and the Simplex projection and sound eqP* 

ment was supplied and installed by Gar a' 

Theatre Supply Co., Toronto. 

Cobourg, Ont., Airer Robbed 

COBOURG. ONT.—Safecrackers robbeche 

Midway Drive-In here of $1,900 recently, lis 

was the second robbery at the theatre, wcli 

is a unit of Allen's Premier Theatres. Ah'S' 

also has the roofed Park here. 

84 BOXOFFICE : 

: June 4

1 

Ai-ch 

; holiday 

. . . The 

. . 

. . Frank 

(ommand' 2nd Week 

Srong in Toronto 

it iNTU— strategic Air Command" ill 

...n continued strong in its second 

,, ii the Imperial, while "Daddy Long 

emained for a second week at Shea's. 


iton University—The Man Who Loved Redbds' 

(British) no 

Sd The Divided Heorf (JARO) 105 

rial— Strategic Air Command (Paro), 2nd wk..l30 

's The Prodigal MGM), 2nd wk 105 

Un—The Country Girl (Para), 3rd wk 100 

r>—A Priie ot Gold (Col) 105 

Daddy Long Legs (20th-Fox) 2nd wk...llO 

i—From Here to Eternity (Col), 2nd run 90 

Gate ot Hell (Harrison-Davidson) 110 

n—The Mon from Bitter Ridge (U-l) 105 

I'ckboard' Leads 

Vdcouver Grosses 

'.TOUVER—Business remaiiied sluggish 

;li plenty of outdoor competition. The 

also did not help. "The 

lid Jungle" led the town by a wide 

The fight pictures helped the Para- 

.1 better than average week. "A Man 

I'l'ter" in its fifth downtown week was 

East ot Eden WB), 2nd wk Average 

Three Hours to Kill (Col) Averoge 

The Blackboard Jungle (MGM) .. Excellent 

Stranger on Horseback (UA); 

rc.ono-Cockell Fight (UA) Good 

A Man Called Peter (20th-Fox), 

t wk Fair 

End of the Affair (Col) Fair 

Ugetsu (IFD) Moderate 

Ma and Pa Kettle at Woikiki (U-l) .. Average 

Ctnada Musical Society 

Hlds Executive Confab 

)RONTO—An executive meeting of the 

M ical Protective Society of Canada was 

"/ednesday (1) at the King Edward 

',1th President S. G. Simpson, presid- 

111 lu iêt the lowdown on the recent hear- 

In; in Ottawa of the Royal Commission on 

Ci .'rights and Trademarks, headed by 

Ji ice J. L. Ilsley. 

one of its sessions in Ottawa. W. S. 

Lc general manager of the Composers. 

Anors and Publishers Ass'n of Canada, told 

tK commission that the Musical Pi'otective 

Kety had "never been known to promote 

orlncourage the development of Canadian 

mic." 

supporters the 

le of the principal of 

was the Canadian Ass'n of Radio and 

soi'ty 

Tt vision Broadcasters, Low asserted, after 

ki . 

th a.ssociation had argued that it was difficii 

to know who would be claiming performin 

1 ight fees because radio stations never 

who owned the copyright. Low de- 

^ I d that CAPAC had registered 300,000 

itions with the copyright office in 

H. Jolley represents the motion 

theatres in the Musical Protective 

of which he is vice-president. 

Petitcodiac House 

S 11 

rriTCODIAC, N. B.—The Corner Theatre 

hcibeen sold, and Lloyd Pollock, who owned 

Jt, as taken over what has been known as 

th Burlington Hotel. 

VANCOUVER 

'Dob Lightstone, Paramount manager, and 

Mike Stevenson, office manager, returned 

from Toronto where they attended a regional 

sales convention . . . Piojectionists Local 348 

is including a pension plan in its new contract 

with the circuits. The present agreement expires 

Mac Smee resigned as 

August 31 . . . assistant manager at the Orpheum and is 

moving to Edmonton, .succeeded by Warick 

Johnson, former Odeon manager . . . Donna 

Peterson, formerly at the Orpheum, is now 

cashier at the International Cinema . . . 

Orville Burrell, veteran projectionist, has 

been appointed production manager at Ti-ans- 

Canada Films, according to Wally Hamilton, 

president. 

Paul Garden, FPCC district booker for Alberta, 

lost his father, who died in Calgary . 

Don Hanna of the Orpheum floor staff resigned 

to be a lifeguard at a local beach 

for the summer . . . Haskell Masters, Warner 

Bros, Canadian general manager, hosted local 

executives and managers at a luncheon on his 

The Green Acres Drive-In 

recent visit . . . 

near Lethbrldge, Alta., installed 'Vista'Vision 

mother of Bob Phaser, manager of 

the Odeon in 'West Vancouver, died at North 

Vancouver Hospital. 

Len Keene of the Hastings and Ed Newton 

of the Vogue ai'e acting as relief managers 

for Odeon over the summer vacations . . . 

Joe Garfin, former Calgary manager for 

Empire-Universal, was promoted to the 

Toronto branch in the same capacity , . 

. 

FPC will build a new theatre in the North 

For professional answers "H 

to hundreds of DRIVE-IN ) 

problems you need this ... J 

. . Fi-ed Steffin, owner of the 

John Cummings, 

Hill section of Calgary . . . 

former projectionist at the Rex in Regina, 

died in Winnipeg. He was 41 and was the 

brother-in-law of Jack Watson, who operates 

the Grand and Rex at Regina in partnership 

with FPC . 

Century, Bonnyville, Alta., will build a theatre 

in the interior town of Penticton, B. C. It 

will be in opposition to the FPC Capitol. 

Hugh Vassos will build a 700-seat theatre at 

Melville, Sask., to 'oe called the Paragon. It 

will be competition to the Prince.ss and Roxy. 

which have a combined seating capacity of 

1.020 . . . The east side Rex installed Vista- 

Vision . . . Jim Davie, RKO manager, helps 

promote the Greater Vancouver Operatic 

Society in his spare time . . . Eai'I Hill, former 

city band leader who led his own bands at 

the Orpheum and Strand theatres, died here 

in his 67th year. 

Kenneth Winkles of London, England, joint 

assistant managing director of JARO, was 

in on his first visit to the Pacific division. He 

was accompaned by C. R. B. Salmon of 

Toronto, vice-president of Odeon Theatres, 

and Gerry Sutherland, British Columbia district 

manager . Gow, FPCC division 

manager, reports that suburban business 

in its Vancouver houses is far off, and 

that it has closed its 763-seat Capitol in 

Kamloops, which leaves the railroad town 

with one theatre, the Paramount, a 1,000- 

seater which opened this year. 

The new title of 20th-Fox's "Raleigh and 

the Virgin Queen" is "The Virgin Queen." 

features 

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T eatre Was Needed 

HKUSP, B. C—For the past five years 

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BOXOFFICE 

(In Cwada add 26c. .Forei^ add 50c) 825 Van Brunt Blvd. Kansos City 24, Mo. 

June 4, 1955 85 

BC DFFICE : :

. . 

. . The 

. . Manitoba 

. . Bob 

. . . James 

. 

TORONTO 

pjcnry L. Nathanson, president of MGM 

Canada, was host Thursday i2) for 

formal opening of the company's new offi 

building, designed by Kaplan & Spracl 

and located at Victoria a:id Gould streets 

Variety Tent 28 met Monday night (30) 

hear reports on the recent George FormI 

six-night benefit tour in aid of Variety Vi 

lage school, through which $13,500 was 

for the heart fund. The barker:; also 

cussed plans for the annual Variety benel 

baseball game some four weeks hence 

Back after a six-week tour of Europe dli 

ing which he attended the Cannes Film 

: 

CANADl \Ns M riM) AUiM Mil: I INC— Amiin;; the record 401 exhibitors attending 

the recent MOM ticket selling workshop in Alinneapolis were these from Canada. 

Top photo, left to right: Hymie Schwartz, Rothstein circuit; Harold A. Bishop, supervisor, 

Famous Players, Winnipeg; Misho Triller, Dominion Theatre, Winnipeg; Robert 

U. Hurwitz, Starland, Fox Bijou and Regent, Winnipeg; Richard S. Miles, general 

manager, Western Theatres, Winnipeg, and Abe G. Levy, branch manager, Winnipeg. 

Bottom: Marcus Trester, Winnipeg exchange; Eddie Newman, Metropolitan, Winnipeg; 

Harry Prygrocki, Kings and Classic theatres, Winnipeg; Lou Miles, Grand, Winnipeg; 

Dave Carr, Oak, Winnipeg, and Lyric, Minnedosa, Man.; Fred Polenske, Fort and 

Royal, Fort Frances, Ont., and Levy. 

WINNIPEG 

pill and Fred Welykholowa of the Capitol 

and Elite, Kamsack, Sask., have purchased 

the Sunset Drive-In from Charlie Krupp and 

hi.s associates. The Sunset is located just 

outside of Kamsack and possibly will reopen 

June 9 or 10. The new owners are making 

plans to increase concession business . 

President of Peerless Films, Jack Roher is 

being accompanied by Sales Manager Joe 

Bermack on a trip west. Roher said that 

"Birth of a Nation" is doing phenomenal 

business in Montreal. Roher headquarters in 

the Montreal office, while Bermack heads the 

Toronto office and manages all western sales. 

The annual motion picture industry picnic 

will be held this year July 24 at the Maple 

Grove beach. Proceeds from program advertising 

usually go to the benevolent fund of 

the Canadian Picture Pioneers. Highlights 

I 

I 

^ 

THEATRE 

FOR SALE 

YES! 8,500 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury Chairs available 

CHAIRS 

Spring edge steel bottom seat custiions ond 

tully 

uptiolstered bocks—spring back types also. 

Carpeting, asphalt, rubber. Vinyl tiles and 

linoleum 

WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

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RECREATIONS, Ltd. 

Tlieatre Cliairs, Carpet, Linoleum and Tile Division. 

945 GRANVILLE ST., VANCOUVER 

MARINE 5034-5428 

of the event are the baseball game and the 

Ernie Diamond 

bathing beauty contest . . . 

has revived an old technique in getting patrons 

into the Rialto in an effort to revive 

his receipts. From seven to nine in the evening, 

Diamond walks along the Portage avenue 

sidewalk in front of his house and greets 

passersby, passes the time of day with them 

and suggests they go in and see the program. 

Diamond says, "you would be surprised at the 

large number of couples eventually finding 

their way to the boxoffice and entering the 

theatre—this casual 'soliciting' really pays 

off." For his engagement of International's 

"Children of Love," Diamond employed 

sandwich board walkers to traverse the 

heavily populated shoppers sidewalks between 

Eaton's and the Bay. 

Paramount Manager Syl Gunn, salesman 

Norman Simpson and office manager Alf 

Glass journeyed to Toronto for the amiual 

Paramount sales meeting . exhibitors 

intending to be present at the annual 

general meeting of the Manitoba Motion 

Picture Exhibitors Ass'n on Monday il3i 

and wishing hotel reservations are asked to 

communicate with Secretary Ken Beach, who 

will gladly make the arrangements for them. 

Letters to Beach should be addressed, care 

of Western Theatres, 300 New Hargrave Bldg., 

Winnipeg. 

Max Shnier gave free Davy Crockett hats 

to all kiddies attending one Friday evening 

at the Circus Drive-In . Hurwitz 

didn't sell any children's tickets during his 

engagement of "Anna" and "Bitter Rice" at 

the Fox . Northmain Drive-In, besides 

a cash giveaway of $1,000 every Tuesday 

and Thursday, also gives away a 52- 

piece silverware set every Wednesday, and 

has a guessing contest involving the number 

of days a flagpole sitter will stay up there. 

Romantic Lead in 'One Night' 

The romantic male lead opposite June 

Allyson in Colutnbia's "It Happened 0:ie 

Night" has been assigned to Jack Lemmon, 

tival, Richard Newman ha.s resumed his I 

Beat column in the London, Ont., Free 

R. Nairn, head office advert! 

manager for Famous Players, has been bu 

with the special campaign for the introdu 

tion of VistaVi.îon with "Strategic Air Co 

m-and" at the Toronto Imperial. The 

paign included display advertising in a nu 

ber of key daily newspapers in cities 

Ontario. 

Manager W. J. Burke of the Brantfl 

Capitol staged a stirring treasure hunt 

the engagement of "Long John Silve 

through the distribution of keys at stores 

cooperatirig merchants who donated pris 

which went to those who had the right opent: 

at the lobby display . . . J. D. McCuUoc 

owner of the Iroquois, Petrolia, and ps 

president of the Motion Picture Theatii 

Ass'n of Ontario, has urged small-town e 

hibitors to make use of the ticket-selU, 

plan for gift occasions. He pointed out th 

one school teacher bought 35 tickets as 

treat for her pupils yearly. 

George Cuthbert, general manager of Ge 

eral Theatre Supply Co., Toronto, is getti; 

a hand for the perfect VistaVision instal! 

tion in the Toronto Imperial, where the n 

image measures 1,377 square feet compai 

with 810 square feet for the previous screi 

The new dimensions are 54x28 feet 

Allward & Gouinlock, Toronto architet 

have completed blueprints for the 1,200-si 

unit, which Odeon will build in the Don M 

area here. 

David Ongley, an officer of Canadian P 

ture Pioneers for some years, was elec' 

president of the Dominion Drama Festival 

its Regina meeting. 

. . . Maul 

Manager W. C. Tyers of the Toro 

Hyland, who is leading the Odeon 1955 mi 

agers showmanship competition, receiveti 

delegation from the Margaret Eaton chap 

Imperial Order Daughters of the Empire, 

presentation of a painting of Queen Elizab 

to be hung in the theatre 

Weldon, manager of the 400 Drive-Xn, 

happy with the installation of a Cini 

Scope screen, the first for a Toronto 01 

• Everything for the theatr\ 

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86 BOXOFFICE

'"...ciL^K. • cauuime^ • C«HC£44i9HA, • 47tu*itUuL*ice. 

JUNE 4. 1955 

SECTION Of BOXOFFICE 

The children's playground 

is an accepted 

and necessary part of 

drive-in theatre operation, 

serving to entertain 

the youngsters and get 

the family out early for 

the show . 

. . which 

helps the concessions 

business. This is one 

of two playgrounds at 

Hugh Bruen's new Sundown 

Drive-In Theatre, 

Whittier, Calif. This 

one in front of the 

screen tower is fenced 

in from the ramp area, 

and the other one is 

located directly behind 

the snack bar. 

Both playgrounds 

are equipped 

with swings, slides and 

merry - go - rounds, and 

comfortable benches for 

parents. The 1 ,000 -car 

Sundown was built at a 

cost of $460,000, including 

equipment. 

featuring

50,000,000 times a day . . . 

IT'S A MATTER OF 

Coca-Cola is the most asked-for 

soft drink at service stations!* 

1 . When motorists pause to refresh 

2 . These same people look for their 

and refill, they prefer Coke — by more 

favorite beverage in theatres, too. 

than 2V2 to 1 over the next three 

soft drinks combined. 

;: b IP r^ b £ \r\ 

SELL 

em 

for extra 

profit 

Of theatres handling 

beverages, 

3. When yon feature Coca-Cola, 

you profit from America's preference. 

more than 3 out of 4 sell 

Coke! 

•1954 surveys by Alfred Politz Research, Inc.

7 

%j,Md 

& 

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The most projection light at the least possible expense 

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BC OFFICE : : June 4, 1955

YOUR NEXT PROJECTORS TO 

LAST? 

A„a !/»» Keep Motior'pl' P'î"" 

Motiograph projectors have a reputation of lasting practically forever. 

Hundreds of the popular Model f*, produced over 30 years ago, are still in use 

today. 

New improved models have been introduced regularly for nigh onto 60 years, but Motio* 

graph designers and engineers always have kept present owners in mind when making new 

features available. 

For example, when Models F, H, HU, HK and K were introduced between 1924 and 1941, 

CinemaScope was undreamed of. But when the new Model AAA, the only projector designed 

especially for CinemaScope was announced, modification parts were simultaneously mode 

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YOU BUY MOTIOGRAPH 

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whether you buy projectors, sound systems, in-car speakers, arc lamps, motor-generators, or rectifiers, 

it pays to look to the oldest manufacturer of theatre equipment for your requirements. 

Your Motiograph dealer will arrange a demonstration and explain a liberal financing plan. 

The MODERN THEATRE SECION

, 

. 

Eost 

J N E 4, 19 5 5 

o n t n t 

Give Them Variety Frances Clow 8 

The Separate Kiddyland a Draw for Drive-In /. L. Thatcher 12 

Go After Today's Kids Jack D. Braunagel 14 

New Kiddie Rides on the Market 17 

All Rides Are Free in This Kiddyland David F. Barrett 18 

Miniature Train Exact Copy of Real One 22 

An Expert Tells How to Avoid Trouble With Septic Tanks 

in Drive-Ins George M. Petersen 24 

Beauty Treatment for Boston Art House Frances Harding 32 

Pizza— Hot Food Item With High Profit Angle Philip L. Lowe 37 

Cafeteria Operation Gives Timid Patron 

Equal Opportunity Brian Coyne 43 

Quit Worrying About Ice Deliveries 46 

Theatre Maintenance Questions and Answers Dave E. Smalley 50 

Step-by-Step Servicing of Sound Systems „ Wesley Trout 52 

DEPARTMENTS: 

Refreshment Service 37 New Equipment and 

Projection and Sound 52 Developments 63 

Readers' Service Bureau 59 About People and Product 66 

Advertising Index 60 Literature 68 

ON THE COVER 

The spacious, well-laid out playground in front of the screen 

tower in Hugh Bruen's neio Sundown Theatre. Whittier, Calif., is a 

model installation. The area is fenced in and provided with benches 

parents. 

tor 

IHE kiddyland in the drive-in 

tj-ieatre has proved a natural nucleus 

(or the growth of the outdoor recreation 

center offering multiple amusements for 

both children and adults. As exhibitors 

found the kiddyland prospering and 

proving a drawing card for the theatre 

operation, they have added, sometimes 

one crt a time, sometimes several at a 

time, new elements such as golf driving 

ranges, miniature golf, swimming 

pools, roller skating rinks, archery 

courses, ping pong setups, zoos, etc. 

People are drawn to such amusement 

centers because of the opportunity 

to enjoy many recreational pleassures 

in one location, which invariably 

provides ample parking facilities. Another 

factor cited for the success of 

such play centers is the desire for active 

participation in amusement activities, 

which has greatly increased, and 

which may be satisfied in the one-stop, 

multi-unit spots. 

In this issue there is an article about 

a multiple amusement center in Chicago 

which started with a drive-in theatre 

kiddyland and gradually has extended 

its operations to cover a wide 

field of adult amusements. It has 

proved most successful as an adjunct 

to the theatre as well as profitable in 

itself. Of particular interest to other 

exhibitors is the fact that this theatre's 

experience proves that it is not essential 

to start out with a full-fledged operation 

requiring a big investment. 

With regard to kiddylands alone, two 

other articles should be pointed out: 

one which discusses the value of a free 

kiddyland within' the confines of the 

drive-in theatre, and the other which 

stresses the reciprocal advantages of 

a separate, commercial kiddyland operated 

in conjunction with the theatre. 

L. THATCHER. Managing Editor 

I 

The MODERN THEATRE Section of BOXOFFICE is included m the first issue of eacn montti 

Editorial or general business corresoondence should be addressed to Associated Publicotions, 

825 Van Brunt Blvd.. Konsas City 24, Mo. Eastern ReDresentative: A. J. Stocker, 9 Rockefeller 

Plazo, New York 20, N. Y.; Central Representatives: Ewing Hutchison and E. E. Yeck, 35 

Wacker Drive, Chicago ' III.; Western Representative: Bob Wettstein, 672 South 

Lafayette Pork Place, Los Angeles 5, Colif 

ill

a ^ ai ai *ii nfi xt.®j.«i k i ^^m. 

Giue 

Them 

UflRIETV 

Miniature Goli Driving Range^ Skating Rii 

Chicago drive-in offers 

resort efitertaitiment to 

patrons at minimum 

cost^ near their homes 

Gayety seems to be in the very air in this picture of 

In Theatre. The course now consists of 18 holes 

summer the course will be increased to 36 holes. The price to fc; charged for the enlarged course has nc 

yet been determined. The course has proved a real attraction to patrons. 

by 

FRANCES CLOW 

W HEN MANY of the outdoor theatres 

in the Chicagoland area went in for 

patron - pulling attractions, the Starlite 

Drive-In, located at 6500 West 95th 

Street, drew up plans for what is developing 

into one of the biggest programs in the 

realm of outdoor theatre operation. 

Under the direction of Stanford Kohlberg, 

owner of the Starlite, a children's 

playground represented the initial start. 

This project, living up to its name of 

"Kiddie Land," is still in the process of 

being glorified as an amusement center for 

the younger set. A program of improvements 

and additions is almost constantly 

in progress. 

EXPAND ADULT ACTIVITIES 

The expansion of "extracurricular interests" 

for adults, also considered a major 

feature of what the Starlite wants to offer 

patrons, is nearly complete. Kohlberg said 

they have made a substantial inroad as far 

as their amusement program is concerned, 

but from time to time they put new ideas to 

work. He added that by taking their time 

about lining up the attractions, they are 

accomplishing their aims and at the same 

time operation at no time has to be suspended. 

Ever since Kohlberg took over the management 

of the Starlite and subsequently 

ownership, he has put a big share of effort 

into building an amusement arena for 

children. Equipped with a wide variety of 

The Starlite golf driving range, the first entertainment feature furnished for adult patrons, is 

in front of the theatre and adjacent to a refreshment concession. The theatre's owner believes that ml i 

people come to the theatre because of the driving range. Pails of golf balls sell for 50 cents to' 

dollar. Owner Kohlberg believes the range brings many new patrons to the theatre. 

entertainment features, Kiddie Land is 

fenced off right in the center of the Starlite 

lot. The central placement, Kohlberg 

explained, has a prime advantage for adult 

patrons who visit the drive-in for a relaxing 

evening and yet can keep an eye 

on their children with a minimum of effort. 

According to Kohlberg, this objective 

has been satisfactorily accomplished. 

At the same time they had to consider 

the disadvantages of a centrally located 

playground, such as noises from mechaical 

rides and accompanying music. Ko:- 

berg stated drawbacks of this nature hiJ 

been quite simply solved. The playgroul 

is thrown wide open two and a half ho'S 

before the show starts. Then, once '' 

movie begins. Kiddie Land is closed, sJ 

reopened only during the first 30-minC 

Intermission period. 

Those passing by the Starlite Drivetal 

gain the Impression that the theatre Wj 

8 The MODERN THEATRE SECTIB

s;back Riding. Arcade and Kiddyland-AII in One Drive-ln Layout 

r 

i- past winter an ice skating rink was installed at the Starlite 

Theatre, and regular theatre patrons as well as skating fans 

ayfjfnude extensive use of the facilities. The theatre stays open 

hro hout the winter season. 

Th's photo shows the roadside location of the driving range and the driving range 

lefreshment stand at the right which serves highway patrons as well as theatre and 

d-ivinj range customers. The range is open every day in the week, from 10 a.m. to 

12 p m. Mondays through Fridays and from 7 a.m. to /2 p.m. Saturdays and Sundays. 

^hercade is a new attraction for the 1955 season at the Starlite. As 

he gn says the coin-in-the-slot machines offer plenty of entertainner 

for both young and old. It has proved to be very popular with 

lati of the drive-in theatre. 

s 

The principal kiddyland at the Starlite is fenced in the center of the theatre, and 

is equipped with merry-go-round, swings, slides, etc. The photo above shows a 1955 

extension of the kiddyland. A merry-go-round and a ferris wheel have been added for 

pint-sized patrons. Rides are five cents. 

with a good old fashioned carnival 

riiere's plenty there to keep kids 

ro, five to fifteen years of age enterall 

d. An electrically operated merry-gooul, 

hobby horse rides, two power-con- 

W) d miracle whirls and giant elephant 

Uc make up the permanent equipment, 

ill which was supplied by Miracle Whirl 

5al; 

Co. 

^w last year were the bucking bunny 

inciirplane rides. These unique playtime 

tinucks, installed under lease by the 

naifacturer, the Carousel Amusement 

•Cure mounted to fences, and operated 

>y:otors which are installed behind the 

en 

, 

thus keeping riders entirely free 

ro; any possible harm which might result 

ro contact with mechanical apparatus. 

^ double precaution, attendants are al- 

^fa; 

on hand to help guide the children. 

Wt.dants are particularly careful about 

falling and scheduling riders on the 

Staite's four popular ponies. 

t.hlberg stated the Starlite management 

held some serious debates as to whether 

they should make a nominal charge for 

any and all rides. Ti-ial answered this 

question. To avoid the confusion of monopoly, 

particularly over the weekends, 

when between 800 and a thousand children 

simultaneously seem to be clamoring for 

rides, a charge of five cents per ride is 

made except for the bucking bunnies, which 

bring 10 cents. 

The Starlite golf driving range was 

started more or less as an experiment last 

year. Its popularity gained so rapidly that 

this year they arranged to add such features 

as a batting range, outdoor ping pong 

and a 36-hole miniature golf course. As is 

the case with Kiddie Land, the attractions 

for grownups are handily located, in this 

case directly in front of the theatre proper. 

According to Kohlberg, they have every 

reason to believe that more people actually 

came to see the Starlite's movie attractions 

because of the driving range, despite the 

fact that pails of golf balls cost from 50 

cents to a dollar. So far this season the 

miniature golf course consists of 18 holes, 

and a fee of 50 cents is charged for this 

sport. How much they will charge for playing 

the full course when it is completed late 

this summer, is still a matter of discussion. 

Kohlberg said it is possible a charge of 

from 25 to 50 cents will be made for ping 

pong, although this project is still undergoing 

some changes. 

This past winter an ice skating rink was 

installed. The Starlite management decided 

last year to operate throughout the 

winter, and with the aid of an unusually 

good winter, they found this operation 

profitable. Even so, if the weather is too 

bad for showing a movie, regular patrons 

and skating enthusiasts seemed glad to 

avail themselves of this diversion. 

Kohlberg stated they aim to furnish all 

the conveniences of a resort. They feel they 

are supplying facilities which will give 

Starlite habitants the pleasures of a week- 

Continued on following page 

JOjffice :: June 4, 1955

GIVE THEM VARIETY 

Continued from preceding page 

end vacation, without going too far from 

home and at a minimum cost. 

Newest innovations are an arcade and 

facilities for horseback riders and motorcyclists. 

There's a special section for motorcycles 

and a rack for horses. Free hay is 

provided for the horses. Admission for 

horses is free, but the rider needs a 50- 

cent ticket. The Starlite has its own refreshment 

concessions, but when the owners 

discovered people were bringing lunches 

from home, they started installing barbecue 

ovens and 200 picnic tables. 

A LANDSCAPING PROGRAM 

"We are always thinking of our patrons." 

Kohlberg declared. "Not only are we providing 

plenty for old and young alike to 

do," he added, "but we are beautifying the 

Starlite grounds for their pleasure." To 

bear this out, at least in part, they have 

begun landscaping to the extent of 250 

poplar trees and 80 bushes. A fence, seven 

feet high, which surrounds the entire area 

on which the Starlite is located, furnishes 

both class and privacy. Kohlberg mentioned 

that they have something of an advantage 

as far as landscaping is concerned . . . Starlite 

Drive-In, Inc. owns 87 acres of land 

adjoining the drive-in property, and therefore 

they have access to shrubbery and the 

able caretakers. As a matter of fact, all 

the planning and work done is undertaken 

by Starlite forces. Only the electrical work 

was done by outside forces. 

The daylight saving time observed in the 

Chicagoland area presented a problem, 

Kohlberg said. To combat this they have 

such added attractions as vaudeville acts 

and jitterbug contests. Between June first 

and perhaps mid-September, five vaudeville 

acts are presented on the heavy nights, 

such as Friday, Saturday, Sunday and 

Wednesdays. The jitterbug contests, filling 

in the daylight time on the remaining 

nights, require special orchestra music, also 

supplied by Starlite. This entertainment, 

Kohlberg said, brings in a sizeable number 

of people as early as 7:00 P.M., which is 

an hour and a half before the movie starts. 

INSTALLED 

WIDESCREEN 

Last October, a 135-foot Cinemascope 

screen was installed. 

Kohlberg said there has been considerable 

speculation as to whether or not the 

policy of varied entertainment at the Starlite 

pays. He said this can best be answered 

by the fact that they increased 

admission from $1.00 to $1.25. This new 

price, he added, even went into effect before 

the new Cinemascope screen was put 

in. Right now, the Starlite can accommodate 

2.000 cars; next they will provide for 

900 additional cars. 

Policy and concession announcements by 

tape recording free the manager to circulate 

among the patrons at intermission. 

A corner view of Starlite Drive-in's kiddyland presents a good view of the electrically controlled met 

go-round immediately back of one of the giant slides. Also shown, to the left, are airplane ride chairs, a 

in the foreground is a power controlled Miracle Whirl. 

Strange looking little animals which appear to be clinging to the fence at the Starlite Drive-In I 'j 

what is called a "Bucking Bunny" ride to youngsters visiting the outdoor theatre. The bucking fcuni 

were installed under lease by the Carousel Amusenent Co. 

Play Facilities a Profitable Enterprin 

The commercial value of kiddylands and 

amusement centers is pointed up by the 

startling investment of $9,000,000 in Disneyland, 

the 160-acre installation now 

nearing completion in Anaheim, Calif. It 

will, in addition to having a kiddyland, 

have a world's fair and a museum, thus 

extending its interest to adults. 

American manufacturing companies, 

aware of a powerful advertising medium, 

will add to the investment another $8,000,- 

000 for j>ermanent exhibits. Di-sney expects 

an attendance of 5,000,000. 

Management of shopping centers has 

also realized the money value of amusement 

centers, and most of the shopping 

centers being designed today incorporate 

this feature. Allied Stores, a national department 

store chain, is planning amusement 

centers in all seven of its new shopping 

centers. It already has three. In te 

of the new centers there will be a kidjland, 

an ice rink and a 500-seat auditorin. 

A miniature golf course is contemplate< 

Even downtown city merchants, havg 

witnessed the success of the shopping ftter 

playground as a means of building i

ip 

I 

! 

TWO TOP MONEYMAKERS/^MIRACLE ! 

AAA V A 1 A A i . 

:»TAR-GAZER! 

I The Miracle Star-Gazer is a terrific traffic-builder for 

cnmercial playgrounds or amusement parks. Not too large, 

n too small . . . the Miracle Star-Gazer is just the right 

si; for children of all ages! The motor operates the ride 

yih power to spore through a Dodge reduction gear which 

i; sealed in oil. A safety factor in this reduction gear 

p'vents the ride from ever moving backwards. The Miracle 

S r-Gozer also features a safety brake and safety-lock 

Sits. The frame is painted black and white in our popul( 

candy stripe design which contrasts beautifully with 

tl bright pink seats. The Miracle Star-Gazer is so new, 

Si.unusual and so appealing, it will pay 

^ 1 O A A 

fi itself in less than one season! 

I W w W 

F. O. B. GRINNELL 

F^££/ MAIL 

COUPON 

TODAY 

Just off the pressi Our new, colorful 

PONY RIDE 

• The Miracle Pony Ride is the ideal merry-go-round for 

any commercial playground. Two experienced men can easily 

set it up or take it down in less than an hour's time. The 

heaviest single piece weighs only 140 lbs. and the entire unit 

can be loaded on a small truck. No greasing or motor 

maintenance; all-steel framework and platform require 

little or no upkeep. Colorful cast-iron or fibreglass 

ponies outlast wooden models by years and always look 

more attractive. The Miracle Pony Ride is a tested trafficbuilder 

that provides safe, popular entertainment 

for youngsters of all ages. 

51595 

F. O. B. GRINNELL 

thirty-two page catalog! Illustrates 

our complete line of playground 

equipment, including the famous 

Miracle Pony Ride; the populor 

Miracle Chair Ride; our candy-striped 

swings and hobby horses; our new 

animal slides, see-saws, etc. Write 

for your FREE copy todayl 

I 

MIRACLE 

EQUIPMENT CO., 

GRINNELL, IOWA 

Rush me my free copy of your new 32-page catalog on your complete 

line of playground equipment. 

EQUIPMENT CO. 

Box 275 • GRINNELL. IOWA • Phone 929 

- 

Exclusive Distributors For Ahreii% Ufg. Co., Grinnell, Iowa 

Nome .. 

Address 

City 

B( OFFICE : 

: June 4, 1955 II

I 

This Kiddie Karnival is located about 300 yards from the Belt Drive-ln Theatre, St. Joseph, Mo., and is operated by a subsidiary of the Durv/ood 

circuit, owner of the theatre. It offers pony rides, a Fargo Express coach ride, train ride, merry-go-round and other motorized rides. Every child 

attending the theatre is given two free tickets for kiddyland rides, and this creates a reciprocal advantage. 

THE SEPARATE KIDDYLAND A DRAW FOR DRIVE- 

Bofh Children and Adults Attracted by Carnival-Type Rides 

And Theatre and Playland Profit Mutually by Proximity 

By I. 

L THATCHER 

I BELIEVE I'LL HOLD MY KID," sayS 

Dad with a sheepish grin, fooling no one 

but himself, as he takes a seat in the 

miniature train beside the youngster. 

Ed Gardiner, manager of the Kiddie 

Karnival adjoining the Belt Drive-In Theatre, 

St. Joseph, Mo., has heard that remark 

innumerable times, and not only 

from Dad, but from other adult members 

of the family, including grandparents. 

KIDDYLAND BRINGS PEOPLE OUT 

"We have as many adults as children 

on the train and the merry-go-round," 

Gardiner said. "There's no doubt that 

a kiddyland has a big appeal for both. 

The kiddyland brings many people out who 

are not regular patrons of the drive-in but 

once there they finish off the evening in 

the theatre. Others who are regular patrons 

come out an hour before showtime 

to enjoy the rides. A kiddyland is a big 

investment, but it brings people out to the 

theatre location, and the combination is 

mutually advantageous." 

Every child attending the drive-in theatre 

is given two free tickets for kiddyland 

rides, and this brings patrons of the theatre 

over to the play area. 

"People follow the crowd," Gardiner 

commented, "so the kiddyland thus benefits 

from the theatre trade." 

The Kiddie Karnival is located 300 yards 

from the Belt Drive-In which is also managed 

by Gardiner. 

Kiddie Karnival presents a dazzling sight 

at night with an all-electric, double-faced, 

50-foot sign mounted on top of the concessions 

building. This sign, using 400 lights, 

was made by St. Joseph employes of the 

Durwood circuit, owner of the properties, 

during the winter. 

The fairyland spectacle is enhanced by 

festoon lighting, hung from a centerpole to 

poles at the four corners. The poles are 

galvanized iron, set in concrete and insulated, 

the center one being 36 feet out of 

the ground. Five hundred, ten-watt, insidefrosted 

lamp bulbs are used. 

Organ music is amplified all over th 

park to add to the carnival spirit. 

The merry-go-round is first in popularit 

at the Kiddie Karnival, with the minis; 

ture train and the pony rides sharing sec 

ond honors. The train, consisting of thrf 

large coaches, each seating 12 persons, hi 

a precision gasoline motor and cost aboi 

$10,000 complete with track. Every pn 

caution is taken for the safety of tl 

children and the man who runs the train r 

instructed to stop the train if a child stani^ 

up in a coach and bring the youngster i 

to the seat behind him. The train is n, 

at a moderate 20 miles an hour. 

LEASE OUT PONY RIDES 

'i'^k 

The first season Gardiner operated tl^.fl65(|i 

pony rides the theatre had six ponies \'ljj( 

its own, but the job of caring for them w (i^jj^^ 

too much, so now he leases out the poi- (ij^ 

concession. The ponies are enclosed in! , f.^^ 

chain link fence, four feet high to prevei s:.^ 

children from patting them while they b< i\ 

in their stalls, and the pony trail is 6' (. 

-'«Pr( 

12 

Tho MODERN THEATHE SECTKf

. 

I 

lilies 

.. (Hiimsters 

, man 

; 1 I ponies 

and 

located 

i 

u 

; vp 

i 

he 

1 .iffic 

1 each 

I i The 

i III a white fence all the way around. 

are ten cents, and there are 

vdiivu on the pony rides; they walk 

1-0 id with the kids if desired. 

I ;i vpar a new pony ring was laid out 

he road from the kiddyland, where 

trot the big children 

;c id for 20 cents. 

Till' is also the Fargo Express drawn 

iirown stallion with white tail and 

lud decked out in a $170 harness. 

can ride in the coach, and 

ride shotgun. There actually is a 

the coach. On the back of the 

lie theatre program is advertised. 

u 

I 

the mechanical rides are kept spic 

111, and there is a maintenance man 

IS nr the kiddyland. Gardiner thinks it 

1 ii;i|5ortant that the manager oversee 

' 

•:' iiitenance so that everything is 

111 tip-top shape. 

IS also a man to park cars and 

at all times. 

EMPLOYS ONLY FATHERS 

riiner employs only married men with 

Mtions. It is a requirement that 

ive a good job and kids of their 

men are uniformed in white, 

their shoes shined and be clean 

nan. There are eight operators for the 

id' with a foreman on the lot at all 

im . 

a swing man to spell them one 

man has a night off. This 

is the assistant foreman. 

/.long the rides is the Sky Fighter, elecric 

ly controlled, with eight planes each 

-- 1^ two. The guns sputter realistically 

iinds of the children. There is also 

wheel, its six cages entii'ely built 

tank for the boat ride is 

complete water change every two 

nd bluing is added to increase its 

eness. There is also a Kiddy Cart 

.L. or the smallest youngsters. 

r les are sold, six for 50 cents, with the 

xcition of the pony rides, to which the 

'B( us Ticket" does not apply. 

and the concessions building, and there are 

also 12x20-foot concrete patios with white 

tables and .seating for about 18 to a patio. 

Altogether there is seating for about 300. 

The patios are furnished with canvas sun- 

.••hades which may be tilted to follow the 

sun. They are operated by nylon cord. 

Fine chat is used to surface the kiddyland 

grounds. 

The Kiddie Karnival opens at 6:30 p.m. 

week days, and 3; 30 on Saturdays, Sundays 

and holidays, running until about 10:15. 

When preparing to open for the season, 

Gardiner brings in two high-priced precision 

mechanics to put the ride equipment 

together. "There must be 10,000 pieces," 

he said, "but we got it up in exactly one 

week." 

OPERATED BY A SUBSIDIARY 

The Kiddie Karnival is operated by the 

Crystal Amusement Co., a Durwood subsidiary, 

making it a completely separate 

operation from the Belt Drive-In Theatre 

and requiring two sets of weekly reports. 

Last year, in its second year of operation 

of the Kiddie Karnival and the Belt 

Drive-In, the Durwood circuit made extensive 

improvements at the theatre. A new 

direct road, highly illuminated, was built 

to the front of the theatre and a new 

name sign was built for the white fence. 

Letters four feet wide, six feet high, of 

^4-inch Masonite were given three coats 

of green paint. Each letter is wired separately. 

Clare Woods, general manager for 

Durwood in the St. Joseph area, is mighty 

proud of that sign, because it was entirely 

built by Durwood personnel at a cost of 

less than $600. "We saved at least 70 per 

cent." Woods said. "A sign man estimated 

he would attempt to build one for $2,500 

and would probably lose his shirt." A 

similar sign was built for the Skylark 

Drive-In Theatre, another Durwood property 

in St. Joseph. 

The parking lot at the Belt was leveled, 

as 30 or 40 cars would be unable to get out 

of the former ditches, and was covered with 

a self-sealing chat. Speaker posts, which 

had been dark and were frequently run 

into by patrons, are now all white with 

aluminum speakers. 

The concessions was remodeled from a 

straight counter to a cafeteria and it is 

possible to run 1,500 people through a night 

without delay. Speakers were torn out in 

order to build an illuminated walkway to 

the concessions, and a red light on top of 

the concessions building extends 20 feet 

into the air and spins. It is all counterbalanced 

and can be rai.sed with two fingers 

at intermission time. A patio in front of 

the concessions seats 125 persons. 

There is a playground for children in 

front of the tower with chair swings, pony 

riJes, teeter-totters, slides and big swings. 

A ramp man watches the grounds continuously 

and when the show starts, asks 

the kids to go sit in the cars. 

WILL BOOK FREE ACTS 

"We have decided to book in big free acts 

this season," Gardiner said, "as we are of 

the opinion that mothers and fathers will 

enjoy this extra entertainment as much 

as the kiddies." 

An all-neon mural is featui'ed on the 

highway side of the Belt screen tower, with 

a Pony Express barn, fence and galloping 

pony all outlined in colored light. 

The Belt Drive-In Theatre and the Kiddie 

Karnival were built five years ago by 

C. H. Martin jr., from whom the Durwood 

circuit bought the properties in 1963. 

The most recent improvement at the 

theatre was the installation of a Cinemascope 

screen 36x72 feet. It was constructed 

of Ti'ansite and covered with Seidlitz white 

screen paint. 

CREDITS: Concessions equipment: Connelly grill. 

Star popcorn warmer • Ferris wheel: S. A. Roller 

Works • Mechanical rides: Allan Herschell • Patio 

awnings: Shade-O-Llne • Train: Miniature Train Co. 

EVERY FISH WINS A PRIZE 

/ Popular attraction is "Ye Old Fishin' 

'or 

' near the kiddyland concesiw 

stand. A galvanized stock tank, 

x3 feet, is filled with plastic fish, four 

long, in different colors. Each has 

m its nose and a number on the 

lot m. Poles and lines and hooks are furilsl'd 

for ten cents. The lucky fishermen 

>re tit their catches to the man at the 

:oi> ssions stand where the prizes are dis- 

>la:d. Every fish wins a prize, varying 

tof Pandas in thj-ee sizes, horses, to sun- 

Iry.ttle prizes, the least of which would 

OS' nore than ten cents in a store. 

1 i 12x20-foot concession stand is eneff 

by the attendants from the side. The 

roi moves out to open it up to the parol 

Ride tickets are sold at the stand 

'hi is operated by the concessions man- 

I 

iSeiand a girl helper, plus the cashier. 

jr??, Coca-Cola and orange bottled 

Iriis are sold, as well as hot dogs, candy 

ind Kjpcom. 

C lirs 

are provided all around the rides 

Among extensive improvements at the Belt Drive-In Theatre was the construction of a new direct road 

to the front of the theatre and the installation of first-class illumination system. The name sign on 

a 

the fence was built by Durwood employes at a saving of at least 70 per cent. Letters are four feet 

wide, six feet high, and each one is individually wired. 

'0> FFICE : : June 4, 1955 13

' 

" 

4 

Better grade playground equipment 

should be purchased, as it will receive abusive 

and heavy treatment. Wherever possible 

we think that a separate playgrounc 

of lighter and cheaper equipment should bi 

set up with a sign stating that this portioi 

of the playground is for children under ' 

years only. This saves the worry of parent, 

of their smaller children getting run ove 

by the bigger ones. 

The more dangerous the equipment th 

better the children seem to like it. Merry 

go-rounds and climbers seem to be th 

most popular in our playgrounds, and hav 

to be constantly watched to see that chil 

dren are not injured. Little children sU 

like to play in sandboxes, and they are 

much used item that is often overlooke 

in playgrounds in drive-ins. The cost ( 

them is nominal. 

MECHANICAL RIDES 

Children turned out in droves for the annual Easter egg hunt at the Dixie Gardens Drive-ln Theatre, 

Covington, Ky. This year it was co-sponsored by the Kentucky Times Star and all boys and girls under 

12 were invited. All they needed to compete was a coupon from the newspaper. Major prizes included 

a complete spring outfit, fully equipped bicycle and puppies. Many other prizes, such as candy 

eggs and theatre passes, were given. This is only one of many special events staged by Manager James 

Day to foster goodwill and increase patronage. Popular features of the Dixie Gardens are the completely 

equipped picnic grounds and the small lake stocked with blue gills. Poles are provided for both children 

and adults. 

GO AFTER 

TODAY'S KIDS 

Mechanical Rides, Playgrounds, Zoos, Special Events 

Sell the Kids and They Will Sell Their Parents 

By JACK D. BRAUNAGEL* 

/\ FEW YEARS BACK in his keynotc address 

at the Theatre Owners of America 

convention, Elmer Rhoden stated that more 

children would come of theatre going age 

in the next five years than in any other 

time in the history of the country. It is up 

to us, the theatremen of America, to do 

all we can to educate these children to the 

fact that the motion picture theatre—drivein 

or indoor—should be the center of their 

entertainment and fun thoughts, rather 

than the living room and the TV set. 

FEWER KIDDY CLUBS 

Yet we see less kiddy clubs, less catering 

to the child trade today than in any time 

in our theatre experience. TV stations are 

using all the old theatre stunts—I>avy 

Crockett and Roy Rogers Clubs, Big Brother 

clubs, badges, membership cards, etc. 

We feel that the drive-in theatre has the 

greatest challenge offered and the greatest 

opportunity to get children talking about 

movies rather than TV than any other 

medium. The answer, give them what TV 

can't give them on a 21-inch screen, and 

give it to them cheerfully and willingly. 

Get them coming, sell them movies, and 

they will sell the parents who have to 

bring them out. Here are a few of the 

tricks that will help accomplish making 

movies the talk of the kids' circle. 

PLAYGROUNDS 

Kids have excess energy—and they've got 

to work it out, and they can't do it on the 

living room floor. Therefore, every drivein 

should feature slides, swings and teeter 

totters as a minimum. However, like everything 

else, it just can't be put in the playground 

area and be kept a secret. The 

drive-in manager must make it attractive, 

he must constantly sell it, even though it 

is a free feature. 

SHOULD SUPERVISE PLAYGROUND 

The playground should also be supervised, 

especially before the show starts, to guard 

against injury and to prevent bigger children 

from chasing the smaller ones away 

from playing. 

Nationally, kiddylands exclusively, wlti^ 

kiddy rides have been very spotty. Marihave 

gone broke. However, we have beeijj 

able to purchase used auto rides, ferrjj 

wheels and other mechanical rides froli 

bankrupt kiddylands, and they have provd 

a great attraction in the drive-ins. 

RIDES ONLY WITH TICKETS 

, 

. ; 

Rides are given only before the shoiAi 

and only with a ticket. Children 

' 

and pal 

ents must be made to realize they a 

really getting something extra in the 

rides. As a result, we give rides only wi 

tickets which are distributed at the bo 

office, one ticket for each ride we have f I 

* 

each child in the car. A sign on the ri; 

states— "Rides FREE with tickets obtain; 

55 

at boxoffice—EXTRA RIDES 10 cei, 

each." This makes parents and childr 

realize that they are getting a 10-cent ri 

for free. 

Again, the manager must constantly s; 

the rides, must see that proper personil 

who like and treat children courteous' .,. 

are on duty when the rides are in opeiffflaJs 

tion. Men used on the ramp later can SiKm 

used before show time on the playgrou3iiiniE 

and for the rides. Pony rides are also g0(,iitiii| 

but are dangerous if the right-tempe)! 

ponies are not obtained. 

KIDDYLAND ZOOS 

-fats 

Again, selling the kids and having p-| fe 

sonnel interested in handling is the sent lit* 

of success. The smaller the tpwn, the betrd 

this attraction is. Larger cities have faifi £N 

zoos, but the smaller-town children hei 

often never seen a monkey or other a- 

mals you might be able to obtain. 

MONKEYS ARE SHOWOFFS 

Monkeys seem to be the best attract!^ 

both for adults and kids, for with a : 

patience of the caretaker they can be 

^ 

showmen. They love the crowds, and 

show off for them, and in many drivef 

there is hardly a time, even when the 1 

is on when the monkeys do not have pe^ 

watching them. 

Other animals, easy to take care 8 

that are attractions are squirrels, rabU 

raccoons, unusual birds and deodorj il, 

skunks. Care of the zoo is of utmost 

portance. It must be kept spotlessly cHi 

14 The MODERN THEATRE SECW

, ff 

: June 

— 

— 

— 

— 

[iday or odors will do more harm than 

30 does good. It has been found that 

J 

asiest way to keep cages clean is to 

! 

J a metal drawer arrangement in the 

Km of the cage that can be slid out 

ii and taken away from the zoo area, 

with hot water and returned spotsi 

BJjd 

clean. Sawdust shavings in the bot- 

^Df this will also control odors. There 

n excuse for odors around a drive-in 

ijxcept lack of supervision by the man- 

I 

i 

Grand Island, Neb., where Wally 

has one of the finest drive-in zoos 

riave ever seen—the lumber company 

a stockade type fence all around it 

II 

Jhas a regular entrance, and no adults 

ft Emitted to the zoo unless accompanied 

y child. The child gets the free ticket 

t le boxoffice. Tell people they can't 

et 1 someplace, and it creates a desire 

hurry. Wally will tell you that there 

I 

: 

,u been many people who have come to 

ic ii ive-in without children who have 

jlited the kiddies to take them into the 

rrijd Island zoo. 

GREAT DRAWING POWER 

Tat drive-in and others with good zoo 

aCities and playground activities will 

lav about 60 per cent of their crowd for 

lievening in the theatre before the show 

ta:;, proving the drawing power of the 

ar 

IAJ;S 

attractions. 

AND ACTIVITIES 

V;iety is show business, and we must 

OiJaue to give variety in our theatres. 

n laying to kiddies this includes preho 

fun that creates excitement for the 

?ahers c adults) and the children. Among 

of the activities that have proved 

ligiy successful are balloon showers 

rtt" some small prize in each balloon 

Irojed from the screen tower. Plying 

aurs sailed off the snack bar with spec- 

II .izes on certain saucers. Kiddies field 

lay-a must at every club or company 

>ici;—and something everyone enjoys. 

SH! include sack races, potato races and 

hr -legged races, and with the number of 

nt nts you get it will take up lots of 

im and give lots of laughs and fun. Every 

Mir.it loves to see his children perform 

ak, advantage of his likes. 

ENTHUSIASM A 'MUST 

I .se.shoe pitching contests, and many 

other contests that TV addicts spend hours 

watching can be worked into your evening 

programs. You will find it takes time to 

get people over theii' bashfulness in taking 

part in these contests—but once they do, 

your chief worry is trying to keep them 

from being irked that they can't take part. 

It takes a big selling job and enthusiasm 

on the part of the manager to make these 

things work. How would the Bert Park's 

television program using all gags of this 

sort look without the enthusiasm of Parks, 

and the many others as well? That is the 

big secret of success in selling kids and 

adults in any theatre or drive-in—enthusiasm 

of the manager. 'Without it, there's 

no use wasting money in trying anything. 

SOMETHING FOR EVERYONE 

We are quoting the copy taken from a 

lull page ad, paid for by the merchants, 

promoted in two colors by Wally Kemp 

of Grand Island. There's so much sold in 

that ad, he's bound to have sold something 

that everyone who picks up the 

paper would like—and his turnaway business 

on his opening before the show started 

proved it. 

Fii'st, he had local names ^50j placed 

in small type in merchants ads and his 

own on the page. He offered 25 passes to 

adults whose names appeared in the ads 

they must go to merchant to obtain the 

free tickets; 25 free sno-cones to children 

whose names appeared on the page, given 

at drive-in on opening night. Then, free 

roses to each lady; free lollipops off the 

lollipop tree to the kiddies; free pony tractor 

rides to the kiddies; free pony wagon 

rides for the kiddies; free cigars to dad; 

fireworks opening night; free kiddyland 

zoo and monkeyland, plus a good show 

with the shorts also played up prominently. 

How could they afford to stay away? 

NEW WAYS OF SELLING 

Also—remember this—kids are out of the 

habit of reading movie ads in a newspaper—you 

have to get to them some other 

way. We recently staged a cartoon comedy 

carnival in an indoor theatre—selling it 

with handbills, distributed on the streets 

to children going home from school. Result—the 

biggest children's attendance in 

that theatre in one day than there had 

been in any week in a year. 

A local doctor in that town accidently 

^laiw^ 

The children's 

zoo at the Grand Island, Neb., drivein 

theatre is one of the finest in the country. There 

is a stockade fence all around it, and no adults are 

admitted unless accompanied by a child. Free 

tickets are available to the children at the boxoffice. 

Farm animals, ducks, rabbits, white mice, 

racoons, sheep, pigs and monkeys are among the 

exhibits. The zoo is kept spotlessly clean by daily 

maintenance, and odors are eliminated by using 

sawdust shavings in the drawer-like bottoms of the 

cages. 

taught us an interesting lesson. We quote 

him: 

"You played me a dirty trick last Friday. 

You gave Junior (7 years oldi a handbill 

on that cartoon comedy show and he 

brought it home and pestered me all day 

Fi-iday to take him—then again, Saturday. 

Finally, I could hold out no longer 

Saturday at 6 P. M. I took him to the 

show. At 8 I had to drag him out. If you 

hadn't passed out those D bills he 

wouldn't have known about it—now he 

wants to see the monkeys at the drive-in." 

"How long since he's been to a show?" 

we asked the Doc. 

"Oh, not since he was four years old," 

he answered, "but he's probably going to 

give us trouble now, and will be dragging 

us out to the drive-in." 

There's an example—do you think that 

parent would have read the newspaper ad 

and told the child about it? Not on your 

life. He was going to keep it a secret. 

So, learn the lesson we did from an outsider—don't 

try to sell the parents to take 

the kids to the show sell the kids on taking 

the parents. Kids can be sold that 

movies are a new land of wonder to them 

get them in—then sell them as never before. 

Pony rides are featured 

at the Hi-Park 

Drive - In Theatre, 

San Antonio, Tex. At 

left some of the 

ponies having their 

oats, corn and hay. 

At right, one of the 

young patrons enjoys 

a pony cart ride. 

SOJ FFICE : 

4, 1955 IS

: 

. 

Over Half IPA Exhibit Booths Already Sold 

Spiro J. Papas 

The 1955 national 

convention of the International 

Popcorn 

Ass'n is getting off to 

a fast start. Over half 

of the 117 exhibition 

booths have been sold 

already and Bert 

Nathan, IPA president, 

has announced 

the appointment of 

Spiro J. Papas, head 

of the Automatic 

safety — 

PLUS STURDY SERVICE! 

Finest See-Saws you can buy — Recreation! 

All frames are made from standard weight 

hot dipped galvanized steel pipe, clamped 

together with certified malleable castings. 

Boards are select Old Growth Yellow Douglas 

Fir, free from defects. Two notched fulcrum 

castings allow adjustment for weight, 

yet chains will not allow boards to be lifted 

from the frame. Good for years of use 

under tough conditions! 

Vending Corp., Chicago, to be general 

convention chairman. 

IPA's convention and exhibition will be 

held in conjunction with National Allied 

Exhibitors, Theatre & Supply Manufacturers 

Ass'n and Theatre Equipment Dealers 

Ass'n. All four- organizations will convene 

at the Morrison Hotel, Chicago, on 

November 6, 7, 8 and 9. 

Heading the committee in charge of the 

exhibits will be Carl Siegel, executive of 

the Stanley Warner Management Corp. 

Assisting Siegel will be Nathan, IPA head 

PLAYGROUND 

EQUIPMENT 

and Theatre Popcorn Vending Corp. execi 

tive; Lee Koken, RKO Theatres; Lest, 

Grand, Confection Cabinet Corp.; Melv 

Berman, Tri-State Automatic Candy Cc 

Leo Beresin, Berlo Vending Co.; Joe Ke 

nell, ABC Vending Corp.; Nat Buchma 

Theatre Merchandising Corp., and Loy 

Haight, W. S. Butterfield Theatres. 

The following firms have reserved di 

play space for the November 6-9 event 

the Hotel Morrison in Chicago 

Apco, Inc.; Blevins Popcorn Co.; Bro! 

Quick Appliance Corp.; Buckingham D:- 

pensers; Coca-Cola Co.; Continental Cji 

Co.; Cretors Corp.; Diamond Crystal Si. 

Co.; Albert Dickinson Co.; Flavo-R; 

Foods; 

Henry Heide, Inc.; Hershey Chocols; 

Co.; Hollywood Servemaster; Walter I. 

Johnson Candy Co.; Manley, Inc.; Missji 

Dry Corp.; Mars, Inc.; Maryland Cup C 

Ben Newman Associates; Orange Crush C 

Pepsi-Cola Co.; Phenix Foods C 

Quaker City Chocolate & Conf. Co.; Ree 

Peanut Butter Cups; Rex Specialty Ig 

Corp.; Rowe Mfg. Co.; Savon Candy 0; 

Selmix, Inc.; C. F. Simonin's Sons; Stil 

Products Co.; Supurdisplay, Inc.; C. J. \n 

Houton & Zoon. Inc.; Tone Pi-oducts Co. 

The air conditioning load may be 

duced by: (1) Insulating or ventilatingiif 

roofs or attics, (2) Installation of actings 

or shades on sun exposed windows ir 

(3) Removal of heat-generating equment 

from conditioned area. 

Don't Oversell Space! 

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Know Hew Mony Cars Are Insid 

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One of the finest swing safety devices 

ever invented — the Belt Seat by Recreation. 

Heavy rubberized transmission belting with 

malleable end fittings. Very light weightonly 

two pounds — protects youngsters from 

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Look — it's the Recreation Combination, featuring 

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DEPT. B-65 • 724 W. S»h St. • ANDERSON. IND. 

16 

* Airplane Ride 

• 

•Rocket Ride 

* Elephant Ride 

* Speed Boat Ride 

*Auto Ride 

Miniature Trains 

KING AMUSEMENT CO. 

Mt. Clemens, Mich. 

The MODERN THEATRE SECON

: June 

New Kiddie Rides on the Market 

'hii children's roller coaster manufactured by Allan Herschell Co., Inc., has three cars, 

foc/i seating four youngsters. Dips are thriling but not dangerous. Installation includes 

he track structure and starting station. 

The Yardbird, a hand-operated locomotive, will whip one or two 

kids around 40 feet of circular track. Made by Charles William 

Doepke Manufacturing Co. 

ven very young children can operate this single hand-lever drive control The Tinkertown Trolley seats eight children and allows two to stand in each 

'ractoride powered by T/2 h.p., two-cycle gasoline engine. Manufactured by vestibule, ft reduces 110-volt AC to a safe, low 12-volt DC and supplies it 

lilhr Engineering Corp. Operates on any surface. to rails similar to a toy train. Tinkertown Co. is the maker. 

'Jjl j/ie Star-Gazer, made by Miracle Equipment Co., This prairie schooner when hitched to a couple of The Baby Eli ferris wheel carries six seats, with 

II 

provided with a Dodge reduction gear which pre- ponies provides an authentic western ride for ten capacity of two to three kiddies per seat. Seats 

\'nts the ferris wheel from ever moving backwards. children. Made by Midget Circus Wagon Mfg. Co. have safety handle bars. Made by Eli Bridge Co. 

3X0F7ICE ; 

4, 1955 17

i 

The South Twin Drive-In Theatre, St. Louis County, recently held its grand This photo was taken on the formal opening occasion. The kiddyland s 

opening upon the completion of this large and well-equipped kiddyland. located between the last ramps of the two drive-in sections. 

ALL RIDES ARE FREE IN THIS KIDDYLAND 

Located Between Last Ramps of One Side of Twin Drive-In Theatre 

It 

Operates Even During Shows Without Interfering With Program 

By DAVID F. BARRETT 

Kesidents of eastern Missouri from 

St. Liouis to Perryville, 85 miles to the 

south, are still talking about the April 

29, 30 grand opening of the 1,050-car South 

Twin Drive-In Theatre at Lemay Ferry 

and Buckley roads, St. Louis County. It 

is a unit of the F^-ed Wehrenberg circuit. 

A spectacular advertising and exploitation 

campaign was arranged by Paul Krueger, 

president and co-general manager of 

the circuit, in connection with the completion 

and opening of the kiddyland, the 

occasion for the grand opening celebration. 

The campaign recalled to many oldtimers 

the days when the late Pi'ed Wehrenberg, 

founder of the circuit, was popularizing 

motion pictures in the early 1900s. 

18 

Wehrenberg, later to become a national 

leader among motion picture theatre 

owners, gave South St. Louis its first motion 

picture theatre and did much to 

establish the movies as the leading entertainment 

for the American people. 

Just prior to the gala grand opening 

Krueger spotted large-sized advertisements 

in the St. Louis daily newspapers and a 

St. Louis County weekly newspaper, which 

circulates in the general area of the city 

and county served by the South Twin. 

This copy styled the South Twin as "St. 

Louis' Newest and Finest Year Round 

Drive-In," adding "This Summer Paradise- 

Winter Wonderland Has Everything for the 

Pleasure and Entertainment of Kiddies and 

Adults." 

The text also called attention to the 

open e\'t 

"Fabulous Kiddyland," which is 

during the show, and the "Ultramodei 

Cafeteria," and "The Finest HoUywci^ 

Productions, Presented on Oui- Giant W;« 

Glass Screen." 

The campaign also included five-miniti 

programs on television station KTVI, 

ultrahigh frequency station, and via i"a'_ 

station WTL at 5 p.m. dui-ing the 

prior to the grand opening. 

Sixty 24-sheets were spotted in stratftfl 

locations in St. Louis and St. Louis CouM 

and advertising copy also was used on if 

backs of some 25 benches used by persilj 

waiting for motorbuses at key spots in m 

vicinity of the drive-in. Arrows poiniT 

"This Way to the South Twin Di-iveij 

Theatre." 

On the afternoon of April 29, commeafei 

The MODERN THEATRE SECT^

s: 

; 

\ [le 

:: 

' 

An 

' 

On 

r 

il 

3& GRAND OPENING/ 

FRIDAY & SATURDAY APRIL 29-30 

dree days before the grand opening this half- 

3ge advertiserrtent was published in doily and 

leefc/y newspapers. A similar one but announcing 

the Night— Tomorrow, Too!" appeared 

lonight's 

le next day. Radio and TV were also used to 

iblicize the opening. 

ig at 5 O'clock, about 50 balloons filled 

ith helium were released from the roof of 

16 drive-in's concession building and from 

;her locations in the vicinity of the theae. 

One of the balloons carried a notaon 

that the finder would receive a $25 

. S. savings bond if he contacted the 

êhrenberg circuit within the prescribed 

me. The finders of the other balloons 

ere rewarded with passes to the drive-in. 

interesting angle of the flight of 

lese balloons is that a number of men 

3d boys armed with shotguns took their 

ations in the vicinity of the drive-in 

jjping to shoot down the balloon carrying 

order for the $25 bond. Their plans, 

)wever, went awry when Lester R. Kropp, 

i-general manager of the Wehrenberg 

rcuit, realizing what the hunters were 

eking, carried the big prize balloon to a 

iblic school building some distance from 

le drive-in before letting it fly. 

to the youngsters vLsiting the kiddyland. 

He was assisted by the son of Louis May, 

manager of the Jefferson Barracks housing 

project. 

The kiddyland is located between the 

last ramps of the drive-in, so that it can be 

operated during the shows without interfering 

with the program on either screen. 

It is supervised constantly, when in u.se, by 

two uniformed employes. Its equipment 

includes a miniature train, merry-goround, 

two single and one double slide, 

a Jungle Jim, a Tilt-A-Whirl, and a fire 

truck. This playground alone cost upwards 

of $12,000. 

The train was made by Miniature Train 

Co., and the mechanical rides by Miracle 

Whirl Sales, Inc. The fire truck was built 

by the theatre staff under the direction of 

Krueger. It is pulled by a jeep. 

There is no charge for any of the rides. 

TWO-LANE CAFETERIA 

The concessions building contains an 

up-to-the-minute, double-lane cafeteria 

layout that was designed, built and installed 

by the Rio Syrup Co. of St. Louis, 

headed by Stu Tomber. The two large 

counters are designed to handle capacity 

crowds with efficiency and dispatch. Patrons 

are handled quickly because everything 

served is prepared and ready for the 

customers when they enter the concession 

building. There is a cashier at the end 

of each counter. 

The concessions building area devoted to 

the concessions is about 90x60 feet. There 

are 12 employes in the concessions, two in 

the kitchen, two cashiers and eight girls 

at the cafeteria counters. 

The menu of the cafeteria includes a 

wide variety of drinks and food to 

satisfy 

patrons, including ice cream novelties at 

10 and 15 cents; hot dogs, 20 cents; hot 

tamales, 20 cents; small and large soft 

.-jsâa 

Ronnie, son of Mr. and Mrs. Paul Krueger and 

grandson of the late Fred Wehrenberg, founder 

of the Wehrenberg circuit, handed out suckers 

and balloons at the grand opening. A gay clown 

suit and the family's pet monkey on his shoulder 

delighted the youngsters attending. 

drinks, 10 and 25 cents; small and large 

coffee, 10 and 25 cents; popcorn, 10 cents; 

buttered popcorn, 25 cents; familysized 

popcorn, 25 cents; box of fish sticks 

and R-ench-fried potatoes, 50 cents; "Box- 

O'-Shrimp" with P^-ench fries and buttered 

roU, 75 cents; "Box-O'-Chicken" with 

French fries and buttered roll, 95 cents; 

shrimp roll, 30 cents; Toddy, 25 cents; 

hamburgers, 35 cents; separate order of 

French fries, 20 cents; doughnuts, 10 cents; 

chocolate, 15 and 25 cents; a quarterpound 

Baby Ruth bar, 15 cents, and a half- 


i 

' ' 

i 

„|[ BALLOON TRAVELED 85 MILES 

the morning of May 2, Kenneth 

^rgman, a farmer residing near McBride, 

.' 

:' 

'me three miles south of Perry ville. Mo., 

und the balloon when he entered a part 

k 

t the farm to get his corn ground ready 

r planting. It was the first time he had 

-.: arked that ground since last December. 

"What a wonderful surprise today when 

found your balloon," he wrote Paul 

f [rueger. His farm is 85 miles by air from 

p te South Twin. 

On both April 29 and 30 free souvenirs 

:: !re given to those attending the South 

vin. Ronnie Krueger, grandson of Fred 

; ehrenberg and son of Mr. and Mrs. Paul 

rf rueger, in a special clown costimie and 

th the family's pet monkey on his 

... oulder, passed out balloons and suckers 

A carload of happy firemen at the opening! 

by Paul Krueger, and is pulled by a jeep. 

This fire truck was built by the theatre staff, directed 

'XOFFICE : 

: June 4. 1965 19

. . Any 

{ 

ALL RIDES ARE FREE IN KIDDYLAND 


pound Hershey bar, 35 cents. The concessions 

department also sells cigars and 

cigarets at popular prices. 

There is also a Sno-Cone bar in the 

kiddy land at which such cones sell for 10 

cents. There is a patio adjacent to the 

concessions building and the kiddyland at 

which patrons may sit at a table and enjoy 

their drinks and food. The kiddyland 

opens at 6 p.m. on Pi'idays, Saturdays and 

Sundays until the regular school terms 

close. 

It may be stated that the South Twin's 

concessions sales per drive-in patron is 

running far above the national average 

for outdoor theatres. 

EXTENSIVE CONCESSIONS EQUIPMENT 

The concession and kitchen equipment 

includes a walk-in cooler, three restaurant-size 

refrigerators, a double bank of 

deep-fat friers, one large grill and a 48- 

inch electric stove: and, of course, the two 

large cafeteria counters with a Manley 

popcorn machine, a Star popcorn warmer, 

lour Star hot dog warmers, two Brickingham 

orange dispensers and two Nelson 

self-service ice cream boxes. 

Charles Fleming, manager, and George 

Robinson, assistant manager, head the 

In this combination projection and concessions building at the South Twin, 90x60 feet is occupiedfy 

the concessions setup. Moonlight lamps top the building, and there are neon "Refreshment Bar" sirs 

above the roof. Note the handsome display cases built into the walls. 

South Twin's staff of 25 regular employes, 

which includes six uniformed ushers, two 

car hops, cashiers, ticket sellers, and the 

concessions help. 

A special attraction in the kiddyland is 

the bear in a cage. The playful young 

bear brought from northern Minnesota is 

a constant source of amusement for the 

youngsters. Children under 12 years -e 

admitted free to the South Twin when f- 

companied by their parents. 

There are two drive-in sections, eachof 

about 500-car capacity. One faces a gls;- 

faced screen that is 102 feet wide andiS 

feet high, while the other has a convitional 

outdoor screen 85 feet wide and'15 

THE FAMILY CROWDS AT YOUR DRIVE-ir 

WITH ® MINIATURE TRAINS! 

Attract New Customers and Bring Back Old CustomrJ 

Again and Again With Crowd Pleasing MT Miniature TraisP 

MX Miniature Trains bring all the realism, excitement and thrills of a BIG TRAIN to your Drivln. 

Immensely popular, they have been directly responsible tor boxoffice receipt increases W to 

33-1/3%, and concession receipt increases up to 50%. MT Miniature Trains appeal to the

I 

: June 

— 

— 

he two-lane, cafeteria style concessions layout in the South Twin offers almost everything from ice 

earn corns to chickenin-a-box with trimmings. Sales in this drive-in, one-half of which was opened 

s( foil, run far above the national average. 

et high with plywood surfacing. One 

'ction of the theatre is equipped with 

ii-car heaters to permit year around opertion. 

This section was opened for busi- 

'ess last November. 

The South Twin cost in excess of $450,- 

DO. It is equipped for the presentation of 

'U the latest types of motion pictures, such 

5 Cinemascope. VistaVision. Sup)erscope, 

,c.. with stereophonic sound. 

The plans of the drive-in provide parkig 

space adjacent to the concession-pro- 

•ction building for 200 automobiles. The 

)ads leading to the drive-in have been 

€j For Your Drive-ln Playground 

provided with parking facilities for another 

250 cars, to comply with a ruling by the 

Missouri State Highway Commission that 

drive-ins must provide such off the highway 

facilities, for those waiting to enter, 

equal to 25 per cent of the automobiles 

that use the in-car speakers of the drivein. 

There are two service roads leading 

off the Buckley road and two others running 

from U. S. No. 67. 

The projection equipment of the South 

Twin includes the latest Simplex X-L 

mechanisms, Excelite lamps. Hertner generators. 

Simplex speakers and posts. 

KIDDIE WINNERS BY ALLAN HERSCHELL 

• Kiddies can't resist galloping on these realistic Allan 

Herschell Hobby Horses and will bring Mom and Dad 

back to your drive-in time and again. Firm steel base. 

Original equipment Allan Herschell Merry- Go -Round 

horses of cast aluminum built to last a lifetime under 

rough public usage. Gaily decorated with good tough 

paint. Two sizes: large (at left) and small. 

ALLAN HERSCHELL COMPANY, INC. 

NORTH TONAWANDA, NEW YORK 

World's largesi manufacturers of Merrv-Go-Rounds and 

other rides for Kiddielands 

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DISCOUNT 

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^ FROM REGULAR CATALOG PRICES ^ 

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'XOFFICE : 

4. 1955 21

' 

' 

' 

Miniature Train Exact Copy of Real One 

Seated at the control of the new train owned by the 66 Park-In Theatre. St. Louis, is Arthur K. Atkinson, 

president of the Wabash, while standing facing the camera is Paul Krueger, president and co-general 

manager of the Wehrenberg circuit. The head sticking up over the end of the power car is that of an 

assistant advertising and publicity manager for the Wabash. Others, left to right, progressing to rear 

of car are: Stu Tomber, president and general manager, Rio Syrup Co.; Charles Fleming, manager. 

South Twin Drive- In; Leo Brown, advertising and publicity manager for Wabash; personal chauffer for 

Atkinson; Herman Bamberger, 66 Park-In Theatre manager, and Lester Kropp, co-general manager Wehrenberg 

circuit and president Missouri-Illinois Theatre Owners. 

The popular miniature train of the 66 

Park-In Theatre, a unit of the Fred 

Wehrenberg circuit, was modeled after the 

famed "Blue Bird" train of the Wabash 

Railroad. It is shown in front of the 

Soldiers Memorial building in downtown 

St. Louis while en route to the drive-in 

theatre on U. S. No. 66 in the southwestern 

part of St. Louis County, Mo. The train 

i-uns on jumbo tires rather than wheels 

and track, as most miniature trains do, so 

it can be operated anywhere. 

The power car of the train is painted to 

duplicate the diesel of the "Blue Bird," 

even to the number, 1,000, while the opei 

coach for passengers in the rear carrie! 

the same number as the popular observa' 

tion car of the train that makes dail 

round trips between St. Louis and Chicagc 

The miniature train was received by th 

Wehrenberg circuit in an unpainted condi 

tion. It was then taken by the Wabas 

Railroad to its shops in Decatur, 111., to fr 

painted with the same color scheme c 

blue and silver that is used on the Blu 

Bird. The flag on the front and % 

Wabash name on the sides follow t^^ 

colors used on the train. The train wa 

then returned to St. Louis, where it wt 

picked up by Krueger. 

Krueger reports that the 66 Park-I 

train is in great demand for use in churc; 

and school picnic parades and other pu^ 

lie events. It is available for such ui 

when it is not needed for shows at tn 

drive-in. On each occasion two men fam 

liar with tlie use of the train are sent aloi 

by the circuit to make certain there are \ 

mishaps and to prevent abuse of the trai 

It attracted considerable attention as 

passed through the downtown section 

St. Louis and on other streets on its way 

the 66 Park-In Theatre. 

Werfheimer on International Trip 

Adolph Wertheimer, executive vice-pre.4 

dent of Radiant Manufacturing Corp., \ 

currently on a five-week international saft 

trip that will include 15 countries in t) 

Middle East and Europe. While on t's 

trip, he will introduce several of Radians 

new lines in projection screens. 8mm a;l 

16mm anamorphic lenses for amateur pijectionists 

and the Ultra Panatar anamophic 

lens designed for commercial theate 

use. A highlight of his trip to date 

his participation in the InternatiorJ 

Photographic Biennial at Paris as an 

hibitor. 

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22 

The MODERN THEATRE SECTIN

k 

. . ESTIMATES 

; June 

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They're 

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ipor Rotating Type Carbon Arcs 

A woter-cooled carbon-contact assembly is now 

jvailoble 

for Strong's orojection lamp. 

Strong Electric Corp. is now offering a 

lew water-cooled carbon-contact assembly 

IS an optional feature for the Super 135 

projection arc lamp or any of its other 

rotating type carbon arcs. 

The new development is the latest in a 

series of developments by Strong that in- 

:lude the adoption of 18-inch reflectors, a 

aiore durable positive carbon contact, 

forced ventilation of reflectors and reflector 

frames plus a removable holder for the 

heat filter. 

Many times dark screen and loss of 

'sound can be prevented if projection and 

sound equipment are given a regular inspection 

by the projectionist, at least once 

â week. Cleaning of the equipment should 

be done every day. 

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30X0FFICE : 

4. 1955 

23

\ 

i 

An Expert Tells 

With Septic Tanks in 

How to Avoid Trouble 

Drive-Ins 

Adequate Size and Proper Design are Vital 

By GEORGE M. PETERSEN* 

IVloDERN Theatre receives many inquiries 

regarding the operation and maintenance 

of sewage disposal systems for 

drive-in theatres and this article was written 

in an effort to clarify this problem. 

In a large number of instances the sewage 

disposal system was improperly designed; 

the septic tank has an insufficient 

capacity: no means are provided for removing 

the sludge that accumulates on the 

bottom of the tank: the pipe from the 

septic tank to the filter bed is of improper 

size or has an incorrect fall; the filter 

bed is not large enough, is not properly designed, 

and in all probability is not vented 

in any manner. Sewage disposal is a 

science, but far too many systems in drivein 

theatres are designed, or are installed, 

by persons lacking specific information on 

the subject. 

when disposing of sewage in locations 

where the water supply must be obtained 

from any type of underground well, to be 

absolutely certain that no seepage from 

the sewage system can possibly contaminate 

the well water. 

Generally speaking, raw or untreated 

sewage may not be discharged into any 

stream or other body of water in the U. S. 

except in isolated cases that are too few 

to mention. However, when the flow in a 

watercourse is many times greater than 

the sewage discharge or when the velocity 

of the flow is above normal the only 

treatment that may be required could be 

the installation of settling tanks to remo: 

all solid matter from the sewage. In tlj 

vast majority of cases, however, addition] 

treatment is necessary to prevent 

sance or excessive stream pollution 

Sewage is commonly divided into tv 

classes or types, "Sanitary" and "Storm 

Under the former heading we find tl 

waste from urinals and closets and it 

this sanitary sewage in which we are ii 

terested. The storm sewage is composii 

of waste from lavatories, slop sinks, show 

baths, floor drains, rainwater, etc., and th 

type of sewage should be by-passed aroui 

the septic tank. 

i 

In sewage disposal systems for larl 

communities some means of purification 

i 

used to remove the solid and suspends 

matter and to render the effluent so f I 

\ 

innocuous as to be neither a source 

annoyance nor a danger to public healti 

Many such systems strain the liqui 

through a bed of charcoal or ashes whi(j 

permit the liquid to escape but retain Vi 

.solid matter to air-dry and/or be treat 

with chemicals. Other systems make u 

of .settling tanks in which the liquid ooz 

I 

JOB MUST BE DONE PROPERLY 

The genuine cause of most sewage disposal 

problems, in the opinion of the writer 

after 17 years experience with hundreds of 

drive-in theatre operations, lies in the 

fact that the majority of exhibitors simply 

refuse to permit the expenditure of a sufficient 

sum of money to install an adequate 

sewage disposal system. They seem to 

have the idea that such an investment, 

placed underground where it cannot be 

seen by the patrons, is a waste of good 

money and, therefore, the work should be 

completed as cheaply as possible regardless 

of results obtained. These same exhibitors 

are the ones who complain the loudest when 

their bargain i 

? i installations fail to operate 

properly. 

NOT THOROUGHLY INFORMED 

There are also many instances where the 

designer was not thoroughly informed on 

his subject and trusted to the local health 

authorities to check, detect his errors, and 

correct the plans. Either of the attitudes 

is inexcusable as a large percentage of 

our serious health problems could originate 

from the improper disposal of sewage. 

The most common errors in design 

are septic tanks of insufficient capacity, 

far too frequently no provision is made for 

the removal of the sludge, and in the majority 

of instances no vents are provided 

on the filter bed laterals. 

Exceptional caution must be exercised. 

•Mr. Petersen is an authority on dr 

design and operation and is author ot Dr 

Manual published by BOXOFFICE. 

24 

Diagram of construction of septic tank and filter bed 

The MODERN THEATRE SECTICJ

— 

A REPORT FROM THE FIELD 

How Other Exhibitors Are Handling Their Septic Tank Problems 

Portland, 

Ore. 

Al Porman. United Theatres, operatini; 

the Super 99, Sandy Boulevard and 

82nd Street Drive-In Theatres, reports 

they use two septic tanks for each 400- 

car or over theatre. They have no problems, 

and have found the tanks do not 

need cleaning before the first part of 

the fifth year. For cleaning they employ 

a specializing company. 

At the Family Drive-In Theatre, Jesse 

Jones said they use a filtering system 

which disposes of waste with overflow 

soing into a nearby creek. It was installed 

by Interstate Theatre Supply. 

TWO TANKS PER THEATRE 

Alt Adamson of the Adamson circuit 

operating drive-ins in Vancouver, Portland 

and elsewhere in the state, reports 

they use two or more septic tanks per 

theatre, and that the tanks are cleaned 

every three to five years by an outside 

company. 

Tom Moyer, Moyer Drive-In Theatres, 

said they had not yet run into any problems, 

but they use two septic tanks to 

a theatre. When required, the cleaning 

will be done by an outside company. 

Cleveland, Ohio 

"At best, septic tanks are no good, but 

if properly built they do not give any 

trouble," according to the head of the 

Ohio Drive-In Management Co., owners 

of a circuit of seven outdoor theatres in 

Ohio and Pennsylvania. 

Drive-ins located in cities where they 

have to adhere to a sanitation code and 

where there is a sewage disposal system 

have none of the sanitation problems 

that confront drive-ins located in areas 

where there is neither a sanitation code 

nor a sewage disposal .sy.stem. 

"Although the .septic tank is a necessary 

evil, it does not have to cause the 

owners too much trouble. To insure 

against odors it is necessary, however, 

that construction and drainage be properly 

and scientifically done. If the soil 

is sandy, drainage and .seepage will not 

work properly. In such a situation one 

should use a sump pump and draw a 

leach bed. A natural antiseptic procedure 

is to lay drain tile in the location of 

the tank and cover the tile with building 

sand. We use this method where there 

is no natural drainage," the executive 

said. 

Sanitation service is maintained at all 

of the Ohio Drive-In Management theatres. 

The septic tanks are cleaned regularly 

once or twice a year by a specialist, 

not by any of the theatre employes. 

PROBLEM BECOMES ACUTE 

All drive-in theatre owners in this 

area agree that sanitation problems increase 

with the greater number of patrons. 

"It isn't that new problems develop 

in this situation," the Ohio Drive- 

In Management executive concludes, 

"but only that the problem becomes 

more acute because of greater use of 

restroom facilities and the need for m.ore 

frequent inspection and more frequent 

cleaning." 

Septic tanks and sanitation problems 

do not confront operators of drive-ins 

located in areas where there is a sewage 

disposal system. In these situations, 

restroom facilities in drive-ins equal, 

and in some instances surpass the facilities 

of even de luxe indoor theatres. An 

example of this type of drive-in is the 

Miles Drive-In. Cleveland. It was built 

several years ago and enjoys city sanitation 

facilities. The Miles Drive-In 

restrooms have terrazzo floors. They 

have hot and cold running water, roll 

towels and liquid .soap. They also have 

low toilets for small children. 

Leroy Kendis of Associated Theatres, 

which owns seven drive-ins in its circuit 

of 32 theatres, has about the same report 

to make. "The only trouble we have 

with septic tanks is when they occasionally 

fill up. To prevent this it is necessary 

to drain into a leach bed. We clean 

our tanks once or twice a year. This 

service is rendered by an outside company. 

Quite understandably, the trouble 

increases with the size of the audience 

not necessarily by the size of the theatre 

because the septic drainage is built 

with the size of the theatre in mind. 

But when more than the average number 

of people use the restrooms within a 

break period, a special strain is placed 

on the system." 

"Build 'em large enough and there is 

no trouble with septic tanks," says Herbert 

Ochs, who as head of the Ochs 

Drive-In Management Co., operates 

about a dozen outdoor theatres in Canada 

and the United States. "Dig a large, 

dry well and an unusually large leaching 

bed," Ochs continues, "and do not 

use tile connections to the tank. Instead 

use cast iron pipe. Our experience 

has been that tile cracks from 

heavy trucks traveling the area. 

SIZE IS IMPORTANT 

"Wherever there is any trouble at all 

with septic tanks it is because the tank 

was not large enough to take care of 

capacity business. We use up to 2,000- 

gallon tank capacity in all of our driveins. 

The restrooms are used in concentrated 

periods—just before the show, at 

the intermissions—at the end of the 


er a weir at the end opposite the inlet, 

le 

solid matter sinks to the bottom as a 

idge and is then removed from time to 

ne and disposed of. The area required 

proper use of settling tanks, together 

th the odor while the solid matter is dry- 

; out, prohibits the use of these open 

nks within a considerable distance of 

pulated areas so that an adaption was 

veloped in what we term septic tanks, 

le patent on these tanks expired in 1916. 

Septic tanks are really sedimentation 

nks with the added feature that the 

idge is retained in the tank for long 

riods of time to undergo anaerobic detnposition. 

As a result of this action, 

s-lifted particles of sludge are raised to 

the surface of the liquid. These particles, 

while still in a partial state of decomposition, 

are often carried away with the effluent 

so that a filter bed, or a dry well, 

should be provided to further pui-ify the 

sewage. Such conditions are frequently 

caused by a sudden change in the velocity 

of flow through the tank so that it is 

advisable to provide a baffle to deflect the 

direct flow of the sewage. Such a baffle 

is shown in the illustration in the form of 

a T which deflects the incoming flow in a 

downward movement. 

These septic tanks may be purchased, 

or constructed, of many kinds of materials 

and in a wide range of sizes but the most 

satisfactory for our type of construction 

are those made of reinforced concrete and 

they should never have less than 500-gallon 

capacity. The type of the tank is important 

and adequate capacity is vital. The 

tank should be of sufficient size to detain 

the sewage for a period of from six to 

eight hours, plus additional capacity for 

storage of accumulated sludge. There is no 

economy in providing a tank with insufficient 

capacity and, it may be advisable to 

state right here, that the capacity of the 

tank is figured below the flow line only. 

If the capacity of the tank is not great 

enough three things can happen: the raw 

sewage wiU be forced into the pipe to the 

filter bed and probably stop the flow to 

Continued on page 28 

'XOFFICE : 

; June 4, 1955 25

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A HODtL rOR EVERY NEED - EVERY INSTALLATION 

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The light from this patented trap will 

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26 

3655 Barstow St., Horicon, Wis. 

FIELD REPORT ON SEPTIC TANKS 

Continued from preceding pe 

show. So it is my belief that a minim':) 

1,500 to 2,000-gallon capacity is a necessy 

to avoid trouble. 

"We never have to clean out seic 

tanks," Ochs continues. "We put culte 

into the tank and flush it in. This destr s 

all bacteria. We also flush it out wh 

stale buns from our concession stand. 7e 

yeast in the buns provides culture that 8ls 

in the destruction of bacteria. 

"In the spring of each year, we flush le 

tanks with fresh pig liver cut up id 

flushed into the tank. It is not necess'y 

ever to clean a tank in which there isio 

bacteria to emit odors, provided the tik 

is large enough and the well is dry. 

"We prepare at all times for a maxiirm 

audience and figuring that every tcet 

flush consumes five gallons of wateia 

1,500 to 2,000-gallon tank is a 'must' inw 

proper operation of sanitation." 

St. Louis, Mo. 

Midwest Drive-In Theatres, contrced 

by the Phil Smith interests of Bo£)n, 

Mass., is taking steps to eliminate theise 

of septic tanks at their drive-in theatre in 

St. Louis County, Mo. 

At the Manchester Drive-In in the les 

Peres area the drive-in has made a innection 

with the sewer system in that !Ction 

operated by the Metropolitan Siiei 

District of St. Louis and St. Louis Coity, 

and the restrooms of the new concess»S 

building opened in March this yean 

connected with the permanent sewer i 

tem. The old concessions building 

IS on a lower level of the drive-in's 1i 

of land, still has its restrooms serveiij 

the septic tank installed back i 

when the drive-in was opened. 

At the circuit's Airway Drive-In Th(|| 

in the Overland section a new sewer 

be constructed to connect it with the mijj 

politan sewer system. Bids are beinilj 

ceived from contractors on the drivejl 

new sewer line. When this connectiiiftis 

made the use of the present septic ttik 

for this 1.200-car drive-in will be ajndoned. 

Compared with a permanent sewer an- 

EVANS 

Continued on pc 2S 

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Always order your "National"' projector carbons by number 

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StnOXOFFICE :: June 4, 1955 27

EXPERT DISCUSSES SEPTIC TANKS 

Cont.nKec --on- page 25 

available on this subject from the TJ. S^ 

Department of Agriculture and from Sk 

boards of health of most of the varimi! 

states. 

Kol/edKort/s" WILL 

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KORDS are compact, retractile 

speaker cords that extend to six 

times their coiled length, then retract 

against the speaker standard to their 

r»eat spring-like shape that no car 

can hook. 

KOILED KORDS add to the wellequipped 

feeling that all good driveins 

strive for. They are so neat, so 

compact. KOILED KORDS are long 

lasting and the tough neoprene 

jocket withstands sunshine or storm, 

high or low temperatures without 

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Whenever you buy new speakers be 

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cords as required with KOILED 

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BOX K, 

Hcmden, Connecticut 

Trod* Morti of Kcil«-! Kordt Int. 

lie filler bed encirely. or ii wiZ carry liie 

iOlic maner into the filter bed and stop its 

acnoa- or the outlei from the tank -win plus 

sritr the solids and cause the se-vraee to back 

up SLxa the fissures and floor of the restrooans. 

Either of these results is not only 

annoying but may be very cosily. 

LOCATION Of TANK 

The location of the septic tank should 

be such that the top of the tank should be 

not much more than one foot belov the 

grotaid level. A foot of earth, or slag, fill 

heliK cushion the impact on the top of 

the tank from passing vehicles but more 

than a foot of fin means difficulty in repairs 

that may be required. F-orthermore. 

a deeply placed septic r.ant- means a deep>er 

filter bed as the pipe from, the tank must 

be graded do^mvard to the filter bed. The 

concrete floor and vaUs of the tank must 

be designed to withstand earth and water 

pressure, •while the cover slab must be designed 

to sustain the weight of the beverage 

trucks and the road rollers that may work 

over and around it. 

The floor of the tank should be sloped 

so that the sludge, or sediment, drains to a 

lew point at which a four-inch gate valve 

:s located, outside the tank, so that the 

sludge may be drawn off from time to time 

as may be required—perhaps two or three 

times a season. This should be about all 

the "cleaning" that is required. 

The grade, or slope, of the overflow pipe 

from the septic tank to the filter bed 

should t)e sufficient to provide a self-cleaning 

velocity of at least two feet per second. 

This would require a TniniTnum grade of 

0.6 per cent or a 712-inch fall per 100 

lineal feet for a six-inch cast iron pipe. 

This pipe should be laid to an even grade 

with all of the bells thoroughly caulked and 

leaded to prevent any seepage in transit. 

Ttie pipe must be firmly bedded to prevent 

breakage. 

CONSTRUCTION OF FILTER BED 

The filter bed should be constructed 

about as shown in the illustration but the 

plan must be approved by the local board 

of health before the work is started. Due 

attention must be given to the vents located 

at the low end of each lateral. It is 

the omission of these vents which could 

cause the liquid to be air-locked so that the 

water backs up into the septic tank, which 

action causes it to back up into the fixtures 

and restrooms. The absence of these vents 

is also the cause of several explosions that 

have ripped filter beds in the past few years. 

The writer cannot express too emphatically 

the importance of this subject of 

adequate sewage disposal, and also the fact 

that it is far less costly to do the job correctly 

at the start than it is to continually 

repair, or patch up. the system. This subject 

can become a bit complicated but if 

the exhibitor will be guided bj- the points 

mentioned herein he will not go wrong. 

Also remember that there is plenty of data 

FIELD REPORT ON SEPTIC TANKS 

Continues ironi page 2l' 

necrion. the use of septic tanks for driveins 

in heavily populated areas such as tboa 

in St. Louis County is not satisfactory, lbs 

septic T.anirs must be cleaned out once 0: 

twice each season at a cost of from $15(; 

to S200. and in addition constant watEl 

must be maintained to see that the auzjli< 

ary facilities of the septic tank functian a 

the county health authorities insist. Ui 

clean-out work for the septic tanks ij 

done by an outside company specialian 

m that work. 

The Jabionow-Komm Theatres has fcm 

the use of septic tanks at their Motmd 

Drive-In between East St. Louis and Col 

lingyjllp m., opened in 1949. and the Bel; 

Air Drtve-In about three miles north t 

Granite City. m.. opened on Dec. 25. 19S 

s source of many headaches for the drive 

in managers. In addition to the necessit 

for a complete clean-out at least once 

year, the bacteria count must be checta 

constantly to see that the standards s 

by the pubUc health officials are met. 13 

possibilities of the sanitary facilities of tl 

restrooms "backing up'" when a septic tu 

is used are considerably greater than \rt»c 

there is a pennanent connection with s 

established adequate sewer system. 13 

circuit's new Holiday Drive-In now oef 

tng completion will be connected with 

permanent sewer system so there will be 1 

need for a septic tank. 

ELIMINATING SEPTIC TANKS 

The Fêd Wehrenberg Circuit, Inc., wWi 

operates three drive-ins and is a ixd) 

owner in a fourth in St. Louis County, 

is eliminating the use of septic tanks 

favor of connections with a permanef 

sanitary sewer system. 

At the North Drive-In in the nortbe 

part of the county, in which the circuit 

partner with Clarence Kaimann, there 

already a connection with a sanitary 

system that has permitted the eliminal 

of the septic tank. "Work of connecting 

66 Park-In Theatre in the southwestd 

part of the county with the sewer system 

Crestwood, Mo,, is now in progress a 

should be completed in a short time, t 

circuit also plans to connect its new Soi 

Twin Drive-In in the southeastern part 

the county with a sanitary sewer system 

an early date, the present facilities at t 

1,000-car plus theatre being just 

porary. 

These steps will leave only one drive 

of the circuit, Ronnie's Drive-In, 

1.200-car capacity, dependent entirely 

a septic tank for the disposal of sew! 

from its restrooms. 

Paul Krueger. president and co-b< 

Continued on pogtil 

28 The MODERN THEATRE SECTIl

AU. MEW Outer Cane Ass«^

$99-50 

DIT-MCO 

PLAYGROUND AREA 

STANDEE SPEAKERS 

Provide 

Quality Sound 

and 

Proper Volume 

ADAPTABLE FOR patio area, back ramps and truck 

and overflow areas. Good sound to these areas will 

help increase your business. Let your patrons enjoy 

the show while they are away from their car; provide 

sound for those who are waiting for parking room. 

Speaker is made for post mounting with large, heavy 

duty, all weather, 6x9 speaker unit and tamper proof 

volume control. Mounted in attractive cast aluminum 

cose with beautiful two toned finish. 

DIT-MCO 

LIGHTING 

now available. 

A LIGHT FOR BVERY NEED. 

ENTRANCE 

Speed up traffi< onfu nd accidents. 

Proper lighting reduces 

attendant cost. Add to your customers enjoyment 

and comfort with DIT-MCO directional lights. 

Entrance and exit; lights out and on; ramp 

lights; center aisle lights; ramp end exit; 

roadway lights; moon light units; floodlights for 

breoks; rest rooms; concession. 

Add to the beauty of your drive-in with modern 

DIT-MCO lighting. Consult your engineers for recommendations. 

BUY DIT-MCO AND YOU BUY THE BEST. 

Write (ir Wire for Full Details, Prices im all items 

DRIVE-IN THEATRE MFG. CO. "dit-mm 

505 W. 9th StrEet, HArrison S007-S484, Kansas Citv, Mo. 

Don't Oversell Space! 

* Every Drive-In Manager Should 

Know How Many Cars Are Inside! 

!^*u/all "Twin" TRAFFIC COUNTER 

at Boxoffice 

Customers say, "Completely foolproof, and 

accurate in all respects." 

Nothing Else To Buy 

["ounVcTTn "lorded fob foctory 

I 

housing end driveway —10 d 

or is in the process of erecting more tin 

a half dozen towers, designed to withstJd 

the force of hurricanes and tornadoes. 

In Norfolk, Va.. Wilder Brothers, ô 

operate the Wilder Drive-In chain, > 

stalled what is said to be one of the larist 

curved screen towers in the country in le IC 

new Wilder Di-ive-In Theatre. Its nri-, 

surements are 121 feet long and 52 

high. 

Other contracts are for installationiin 

a new 100-car Butterfield circuit drivin 

being built at Monroe, Mich.: the sw 

Midwest Drive-In at Battle Creek, M:n., 

being constinicted by Phillips and ludouris. 

and a new twin drive-in at Media, 

N. Y., which Tony Raguco is building 

Harrisburg, Ohio, Associated Circuit's T4 

City Drive-In has replaced a wood tc'i 

that blew down in a heavy spring st( 

v,'ith a Selby durable tower. 

A Glamorized Junction 

Box 

f^ 

A new look which combines functional qualitieyHh 

eye appeal has been achieved in the loudspkei 

junction boxes produced by the engineering prc'Cti 

division of RCA. Manager M. J. Yahr of 'A'i 

theatre and sound products division reports the (ne 

new Cirdiie boxes were designed to accommloU 

all models of RCA incar speakers. The d.oil 

aluminum junctions have built-in beacon ]mi 

behind plastic strips used to direct /ncii"? 

drivers and provide extra protection for the sfikei 

posts. A choice of red, green and white ligh ore 

available. Some of the other plus qualities irui^ 

longer terminal units for simpler, quicker in:'llotion 

and contour design to aid the patron , rtmoval 

and replacement of the speakers. 

The MODERN THEATRE SEC ON 

M

Good entertainment, of course! Good entertainment, though, means more than 

just a good picture. It means qualify equipment that can show the picture at its 

best! That's why it's so important that your speal

. . pretty 

This is the view the patron of the remodeled Kertmore Theatre, Boston, sees as creates a suggestion of separation between the foyer and the luxuriously de 

he steps into the foyer. The smart planter with the widely spaced vertical rods rated lounge. The steps at the right lead to the manager's office. 

BEAUTY TREATMENT FOR BOSTON ART HOUSI 

Fire Damage Could Have Been Repaired but Owner Made If the Occasion 

For Completely Restyling Theatre, Creating Luxurious Showcase 

By FRANCES HARDING 

K. EPAiRs ONLY would have sufficed to 

put the Kenmore Theatre, Boston, back in 

business after it had suffered fire and 

water damage from a blaze started near the 

stage by a carelessly thrown cigaret last 

December 20. However, Louis Richmond, 

owner of the theatre and building, decided 

to do a complete remodeling job to give his 

art house patrons a truly de luxe showcase. 

The four walls remain and some 

of the structural sections, but otherwise 

the 35-year-old Kenmore is a "new" motion 

picture theatre. 

Proof of Richmond's good judgment 

came when the theatre reopened Easter 

Sunday to the advertised "Aida" and broke 

all house records in its first two weeks. 

They took in approximately $10,000 each 

week . good for a 700-seater. The 

film "Aida" was to have opened for the 

Christmas presentation when the fire 

occurred forcing the closing, and all during 

the remodeling the marquee kept patrons 

aware that the film would be shown 

at the reopening. 

32 

The Kenmore is interesting structurally 

in that it is built a little differently from 

most theatres because it is on a downgrade 

hill. Patrons, after entering the 

foyer, descend six steps from the street 

level to the auditorium. 

In the $65,000 remodeling the marquee 

was unchanged, but the theatre facade was 

rebricked with a glazed brick. The boxoffice, 

formerly a narrow enclosure of dark 

marble located in the center of the outer 

lobby, was moved to the right. It is attractively 

designed and centered in a sweeping 

curved wall composed of two huge bronze 

panels eight feet high, giving an effect that 

the entire area is the boxoffice. 

The new soffit of the outer lobby is 

plaster with inset downlights for illumination, 

and the floor is covered with rubber 

matting. Entrance doors to the foyer are 

at the left of the boxoffice. 

CREDITS: Air conditioning: Westinghouse • 

Architect: Wi'liam Riseman Associates, Inc. • Carpeting: 

Alexander Smith • Seating: International • 

ciates. 

The foyer has a white vinyl plastic 

floor, and as the patron steps into t|-S, 

small foyer he faces the attractive louijei 

which is an appealing spot for art lovffiil 

Canvases are by local artists and ie 'e 

changed every month or so. Cork was 

painted white, create an effective mount ir. 

the paintings which are illuminated lyj 

pendant spotlights. A fourth wall is draiidj 

in a figured charcoal gray material. Smtt, 

black and white fui-niture—settees, tabs, 

lamp—is arranged in conversation cornis, 

and the thick, light monotone carpet.ig 

extends from wall to wall. 

Separation of the lounge from the fo^r 

is only suggested by a handsome plaar 

with widely spaced vertical rods extend S 

Screen: Dyna-Lite • Stage draperies: Golden Assoif 

to the ceiling. "Live" flowers are arranid 

not only in the planter itself, but at variis 

heights on the rods, creating an ext.- 

ordinarily beautiful effect. For the Eas'r 

Sunday opening lilies were the motif of i? 

floral design. 

The manager's office is up a flight if 

six steps at the right of the lounge. 

The powder room was remodeled, wh 

walls paneled in mahogany. Modern fuii- 

The MODERN THEATRE SECTlN 

I

; June 

uie adds a bright note to the smart room. 

There is a candy case in the foyer. 

If the patron does not firsl visit th;' 

ounge but goes directly to the auditorium 

e turns left just inside the foyer entrance 

nd descends the few steps to that level. 

There is an illuminated standee rail. 

Within the auditorium the plaster ceilng, 

which was badly gutted by the fire, 

-.as been replaced by one of acoustical tile 

nto which downlight fixtures are recessed. 

Usles are carpeted in a figured pattern, 

ind the original seats have been completely 

epaired and reupholstered. A new screen 

nd new stage draperies replace those that 

.ere entirely destroyed by fire. 

The projection equipment was not damged 

by the fire as the flames were conined 

to the auditorium, so no replacements 

r repairs were needed in the booth. 

The Kenmore, which is managed by Al 

tonovan, is a downtown first run art house 

fith a drawing radius of 25 miles and 

000,000 persons. 

/lORE 

PICTURES ON FOLLOWING PAGE 

The white cork walls of the lounge provide a showplace for poirttings by local artists, and a fourth wall 

is draped in charcoal fabric. Wall-to-wall carpeting and imart, modern furniture help to create an atmosphere 

of charm and relaxation in the Kenmore's lounge. 

he old boxotfice was boxy and located in the center of the lobby. In the Two eight-foot-high bronze panels form a curved wall into which the boxoffice 

'.modeling it was moved to the right inner wall of the Kenmores lobby. The is centered. Colored, mosaic tile is used for the panels above and below the 

hite ceramic tile floor was replaced with rubber matting. ticket window. Lighting fixtures are recessed in the soffit. 

le marquee 0/ the Kenmore was unchanged in the sprucing up, but the front In this view the gleaming newness of the glazed brick facade and the attracts 

redone with glazed brick. The marquee was utilized while the theatre was five outer lobby with its sweeping curves are evident. Note the single, but very 

3sed to exploit the reopening picture. impressive, postercase. 

3X0FFICE : 

4, 1955 33

KENMORE THEATRE, BOSTON, MASS. 

Old and new v/ews of the foyer from the lourtge are 

shown at left and right. Observe how the planter 

with its live flowers not only creates a kind of 

separation but forms a backdrop for the loveseat, 

making a charming picture in what was before only 

empty space. The stairway in the center leads down 

six steps to the auditorium level. The carpeting of 

the lounge extends to meet the new white vinyl 

plastic tile floor of the foyer. 

x}> 

As may be seen in the photograph below the cei/ii. 

0/ the auditorium was badly damaged by the fill 

and the entire proscenium area was burned. Ti 

fire started near the stage. In the picture at tj 

left, the Kenmore auditorium as it appears todc' 

with new acoustical tile ceiling and recessed ligl 

ing fixtures, new proscenium treatment, new ai: 

carpeting and completely repaired and reuphi 

stered seats. 

WILLIAMS SCREENS 

KEEP GOOD COMPANY 

ALL DOWNTOWN THEATRES IN 

PHILADELPHIA 

WILLIAMS ALL-PURPOSE SCREENS 

EXCEPT TWO NOW USE 

FIRST CHOICE EVERYWHERE 

WILLIAMS SCREEN CO. - 1674 SUMMIT LAKE BLVD. - AKRON, OHIO 

34 The MODERN THEATRE SECTI'N

4 ASHCRAFI 

MORE LICHT 

1 F 1.64—18 in. High Speed Precision Focus 

Bausch & Lomb Reflector. Collects and projects 

the maximum light. Perfect coordination 

with F 1.5-F 1.8 or F 1.7 High Speed 

Projection lenses. 

3 While the standard 1 1 mm carbon rs recommended 

at 118 to 130 amperes, the 

Cinex lamp can be operated with every 

size carbon from 9 mm to 

wide aperture applications. 

13.6 tor special 

S Complete circuit forced air injection into 

lamphouse through duct system ond complete 

forced exhaust permits use of higher 

arc currents— protects reflector 

and maintains 

low operating temperatures. 

2 High Powered — Low Angle — Super 

Brilliant-Mogneticolly Controlled Arc 

produces more light at source than can be 

obtained from conventional high angle, 

uncontrolled arcs. 

The Cinex lamp does not rely upon air 

cooling alone. An automatic— dependable 

water recirculotor maintains the carbon 

contacts at exactly the right temperature 

for optimum operation 

O Heavy duty—water cooled carbon contacts 

allow perfect high current conduction to 

rotating positive carbon. Contacts are 

maintained at low temperature at all times. 

MONEY CAN'T BUY THESE ASHCRAFT FEATURES IN ANY OTHER LAMP! 

U.S. Distribution through INDEPENDENT THEATRE SUPPLY DEALERS • Foreign: WESTREX CORPORATION • Canada: DOIMINION SOUND EQUIPMEIVITS, LTD. 

C. S. ASHCRAFT MANUFACTURING CO., INC. 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK 

' IC0F7ICE : : June 4, 1955

wrr-' 

In your theatre, too, these girls bring you 

more soft drink sales — 

More Drinks Per Gallon 

More Profit Per Drink 

> '4 

Pepsi-Cola's national advertising appeals to 

today's figure-conscious women. That's wby 

Pepsi is today more popular than ever. This 

booming popularity sells more Pepsi in more 

and more theatres—and at a higher profit to 

operators in whatever form it's served. 

Pepsi profit tops all nationally advertised arid nationally available 

cola syrup lines. Pepsi's syrup price is the lowest 

of any nationally advertised cola. Add extra profits from Pepsi's 

extra drinks—128 drinks per gallon, compared 

with 115 for other comparable colas. 

In your own theatre operation, 

Pepsi-Cola can boost your beverage 

sales and profits all along the line. 

Write today for full details. 

PEPSI-COLA COMPANY—3 West 57th Street, New York 19, N. V. 

36 The MODERN THEATRE SEC13N

I 

I 

I 

T)T '7 7 A ^ '~'°^ Food Item Which Has Been Winning Wide Favor 

iJL \^£^ JLj l\. With Drive-In Theatres Because of High Profit Angle 

ly 

PHILIP L LOWE* 

I HE AVERAGE clrive-in theatre in the 

[Northeast sells from 20 to 45 per cent of 

ts dollar volume in hot foods. The higher 

[he percentage, the higher the per-person 

i;ales. This is true because popcorn, drinks 

ind ice cream are fairly stable in their 

)er-person sales and are little affected by 

lot food sales. 

One hot food influences the sales of other 

lot foods, so if you are considering adding 

new hot food you can be reasonably sure 

hat the new food is going to take away 

ales from your existing hot food items, 

v'ortunately, you don't take away as much 

IS you add, and the net result is an inlease 

in per-person sales. 

With the above facts confirmed by exlerience, 

drive-in theatre owners in New 

England and the East, as well as concesionaires 

have looked with a jaundiced eye 

it adding new hot food items because they 

elt that the "trouble and expense" didn't 

eave enough additional net business to 

jay for them. 

EXCEPTION TO THE RULE 

However, we have found that pizza is 

in exception to the rule. Not the oldashioned 

15-cent or 25-cent piece of pizza 

eheated from a frozen precooked tray. 

lot the pizza to which was added a pre- 

>ared sauce and some grated cheese. But, 

ather. the 1955 style "family-size" pizza 

elling for 60 cents. It takes a moderate 

nvestment and amazingly little skill to 

nix and bake these happy money-makers. 

Irv Rosenblum of Savon Candy Co. of 

-aterson, N. J., perfected the family-size 

lizza 

for Mel Wintman, concessions direcor 

of Smith Management Co. for use in 

heir drive-ins throughout the Midwest, 

"he large pizzas are sold as far west as 

5t. Louis with surprising results. This 

lackaged deal includes proper equipment 

'hich simplifies the making and serving, 

nd prebaked crusts to vt-hich you add the 

iioper sauces, cheeses and spices. 

This hot food item really fits the bill, 

or it is a very high-imit sale and it yields 

Continued on next page 

Introduction of pizza at the Rockville Drive-ln in Washington, D. C. made the society page. This 

photograph of a family enjoying the delicacy was given a six-column play in the Washington Post. 

Charles Demma, manager of drive-in for the K-B Theatres circuit, invited the food editor of the 

paper to show her the newly installed ovens and how the pies are baked. She was so impressed, 

the society page spread followed. Helped business, too, says Demma. 

Pizza 

Equipment Calls 

For Outlay of About $580 

The drive-in theatre exhibitor who adds 

pizza pie to his concessions department 

will spend approximately $600 for equipment, 

an outlay which also includes shipment 

of equipment from the east. 

To go into business, this is what the 

concessions department will need: 

Quantity Item Cost 

1 Gas oven (32 pies) $225.00 

1 Work table with rack 225.00 

1 Cheese grinder 8.50 

2 16-inch linives, and 

1 9-inch knife - 6.00 

24 Metal trays at $1.65 39.60 

4 8'--qt. insert for table 22.00 

2 Stainless steel ladles 3.00 

2 Spreading spoons 2.00 

2 2-qt. stainless pots 7.50 

2 Paddles 5.50 

2 Pizza cutters - 2.50 

1 Oil can 3.25 

1 Set measuring spoons 25 

Estimated freight on oven and table 30.00 

$580.10 

To get into production, once he has installed 

his equipment, an exhibitor's first 

supplies will include the prepared crusts, 

which come packed 60 in a case, loaves of 

Mozzerella cheese, tomato sauce, grated 

Parmesan cheese, imported olive oil, and 

such seasoning as oregano, black pepper, 

red pepper and garlic. All of these are 

available in case lots. 

Prices fluctuate on the seasonings, but 

generally the crusts sell for about $5.50 for 

a case of 60, the Mozzerella cheese at 50 

cents a pound, the Parmesan cheese at 

85 cents a pound, the ohve oil at $3.80 

a gallon and the seasonings from 85 cents 

to $2.00 a pound. 

On such a basis, the cost breakdown per 

pie would be: 

1. Crust 0925 

2. Sauce, 2 oz. per pie 0275 

3. Oil, 1 gallon covers 600 pies 0065 

4. Mozzerella cheese, 1', oz 0435 

5. Grated cheese, 1 lb. per 100 pies.. .0085 

6. Wasted raw material, spoilage 0025 

$0.1800 

This cost is based on a pie crust 8 '2 to 9 

inches in diameter, with the baked item 


OXOFFICE : 

: June 4. 1955 37

j 

.: 

' 

• 

't 

n 

Shown here is the basic equipment needed for The first operation in preparing pizza. Over the Lost stop before the ovens: Atop the sauce go< 

pizza— the battery of electric ovens for the baking crust, a layer of Mozzerello cheese and a spread the grated cheese, a pinch of oregano, a squi 

and the worktoble and trays for storage of pies of sauce which is basically tomato, plus special of imported olive oil. Leftover unbaked pies ca 

before baking. The equipment is in the Meadow seasonings. A special ladle, supplying the exact be kept until the next day. They need only 

Glen Drive-ln, Medlord, Mass. amount, is used. touch of sauce and oil to freshen them up. 

PIZZA 

Continued from previous page 

a 70 per cent profit—as good as some, and 

considerably better than most hot foods. 

The experience of one drive-in theatre 

operator who has an unusually large variety 

of hot food items had been selling a 

25-cent square of preheated pizza. His hot 

food business was 40 per cent of his dollar 

volume. Of this 40 per cent, 6 per cent was 

the 25-cent pizza sales. His hot food costs 

were 39 per cent. He discarded the old, 

smaller pizza, added the new family-style 

pizza for 60 cents and here's the result: 

Hot food sales are 45 per cent of his dollar 

volume, of which pizza sales accounted for 

14 per cent of the 45 per cent—or more 

than double his former pizza percentage. 

Thus he added 5 per cent to his total hot 

food sales while increasing his pizza business 

8 per cent.

- 

Cafeteria Service Produces 

More Cents-Per-Person 

temperature and other factors—it's from 28 

to 50 cents. When warm weather arrives, 

the Mohawk's concession patronage will 

really boom. Ullman predicted. 

iOLD DRESSES UP UNIFORMS 

here's nothing like a little gold braid to brighten 

He outlook! Patrons, as well as the usherettes, 

ppreciate the uniform changes Manager Lester 

olack achieved by adding a touch of gold braid 

n the shoulders and gold binding around the 

ockets, sleeves, and down the skirt sides. These 

oung ladies show the "before and after" trfotment 

1 the lobby of Loew's Theatre in Rochester, N. Y 

Ice cream bars and the various "sides" 

re the most popular items among the ice 

'ream products sold by theatres. 

Over Old-Style Setup 

The cafeteria-type concession operation 

at the Mohawk Drive-In Theatre, Albany, 

N. Y., has already demonstrated its value 

to patrons and its profits to Fabian Theatres. 

This is the report of Irwin Ullman, 

supervisor of area drive-ins for the circuit. 

The new and expanded concession build 

ins, serviced and staffed by Berlo Vending 

Co. permits quicker handling of customers' 

needs at intermission, without loss 

of the per.sonal touch. The setup also increases 

purchases by four or five cents per 

per.son over the old-style operation, Ullman 

said. 

MORE OF THE INDIVIDUAL TOUCH 

He believes it provides "more, rather than 

less, of the individual touch," because the 

attendants do not have to make change. 

The latter is handled at the exit point, 

Ullman explained. 

The employe cost is a little higher week 

nights, but on Saturday and Sunday—the 

big evenings for business— it is about the 

same as before, Ullman added. Incidentally, 

he thinks cafeteria-operation is desirable 

and practical only in larger automobile 

theatres. 

The per-patron puixhase rate, Ullman 

stated, varies widely, with the season, the 

Open Display of Ice Cream 

Triples Sales in Theatres 

Vending ice cream is just as important 

in theatres as beverages, according to Carl 

Siegel, Stanley Warner Management Corp. 

Open display and self-service are important 

factors in moving this product, and Siegel 

has found that the theatres enjoy three 

times as great sales volume as when ice 

cream was kept behind the counter. 

In the Cinerama theatres where exceptionally 

luminous concession stands are 

maintained, ice cream is stored in refrigerators 

behind the counters until five minutes 

before the intermission when it is 

brought out and displayed on top of the 

counters along with pre-packaged orange 

drinks. For the most part, patrons help 

themselves, the attendants merely receiving 

the money. 

Siegel suggests that theatres offer novelty 

items not found too much on the 

outside. Eskimo Pies, Bon-Bons, sundae 

cups are all good. 

A novelty item which goes well for 

Van Myers of the Wometco circuit is ice 

cream eclairs. 

. .^ 

FAMILY STYLE PIZZA 

Qjl^^t^^'^^^^ Sold at 60c to 65c .. . Coast -to -Coast 

Created by: 

SAVON FOOD COMPANY 

286 Pennsylvania Avenue Paterson, New Jersey 

EXCLUSIVELY 

FOR DRIVE-IN 

THEATRES 

/J^HOH^ Matîf, 9iîicM.aUa*U,:

! 

Best way to catch 

your public's eye 

In the public eye for more than 30 years 

Constant national advertising of constant 

quality makes CANADA DRY Beverages 

the choice of millions at home 

— and away from home. 

Give them the flavor they like-

I 

Phe name they know

Plus Capacity for 

Rush Perioi 

Offered by Popcorn Machine 

star Manufacturing Co., division 

i 

Hercules Steel Corp., is now producing i 

electric floor model popcorn machine, tl 

Made of Pure Peanut OI8 

Butteriike Flavor 

Q Golden Color 

Requires No Melting 

Q Easy to Pour and Measure 

Flash Point Over 650° 

Q No Fire Hazard 

Always Ready-to-Use 

Fries Hamburgers, Potatoes, 

Shrimp, etc. with delicious 

flavor and color 

Star 55, which it claims has the extJ 

capacity necessary for rush periods and b( 

nights although it is only a mediun 

capacity model. The Star 55. which con 

bines eye appeal with operating efficienc 

has a total wattage of 2,400. It is operati 

from either 118-volt, 2-wire or 118-23 

volt AC by changing leads in the switi 

box. Dimensions for the hammered gr 

^*%fc.. 

:JC Only if it's 

NO OTHER SEASONING AT ANY PRICE OFFERS AIL 

THE ADVANTAGES OF POPSIT PLUS. No wonder it's America's 

best selling popcorn oil— preferred by more theatres, carnivals 

and outdoor operators because it does the best job. 

Try Popsit Plus in your own refreshment stand . . . 

your 

local distributor will gladly give you a sample supply. 

^''* Dir. 

Rear view of the Star 55 

models trimmed with illuminated :d 

plastic are 25'/2x26x66y2 inches. Somqjf 

the many features of the unit are 

fluorescent lamp in the cabinet top, 

movable Plexiglas doors, recessed conol 

panel with rotary switches and a corrosiiresistant, 

stainless-steel corn pan with Bfforated 

corn screen. A special heating jstem 

assures that all of the corn willJe 

kept at the proper serving temperatre 

Accessories furnished with the Star 55 

elude corn cup, corn scoop, seasoning |s 

penser and cup. 

Liquid Popcorn Seasoning 

made by 

C.F.Simonin's Sons, Inc. 

PbUa. 34. Pa. 

Best Theatre Popcorn Town 

Superior, Wis., serviced by Minneaijlis 

film exchanges, has what it believes a 

new claim for distinction and fame, sue as 

are boasted by "good show towns." 

It claims to be "the best theatre popcrn 

town anywhere." ; 

Whereas the usual ratio in the Mii|eapolis 

area finds two bags of popcorn 'IdJ 

for every five theatre patrons, it runs f'Hil 

four to five in Superior, according t a-" 

survey. 

42 The MODERN THEATRE SECTl'N 

|

P" 

I 

#% 

I 

CAFETERIA OPERATION 

GIVES TIMID PATRON 

EQUAL OPPORTUNITY 

It 

Also Takes Drudgery Out of Work 

LEFT: Clara Bullard gets o lot of fun out of directing the concessions 

operation at the Ark-Vue Drive-ln Theatre, Arkansas City, Kos. The 

gentleman behind her is her husband. Gene Bullard, and the other man 

is K. R. Gent, manager of the theatre. 

iy 

BRIAN COYNE 

DRIVE-IN THEATRE is as good as its 

concession stand, and for that reason the 

Ark-Vue Drive-In. one-half mile north of 

Arkansas City. Kas., on U. S. 77 highway, 

operated by Mr. and Mrs. Gene Bullard, 

•ates tops among outdoor theatre enterjrises 

in Kansas. 

As much care and thought was put into 

:onstruction of the concession stand as in 

he theatre itself, because Clara Bullard. 

who manages the concessions as her own 

Special project, is convinced the concession 

litand is the hub of any drive-in operation. 

A cafeteria style of service is emphasized 

n the concession stand by Mrs. Bullard 

because it takes the drudgery out of the 

vork, it allows faster service and greater 

'olume, provides more customer satisfac- 

>ales 

Messages

CAFETERIA OPERATION FAVORED 


the concession cash register and outdoors 

on the flagstone patio. 

A condiment counter, containing relish, 

mustard, cream, sugar, napkins and 

spoons, is available on the other side of 

the chain which divides the concession 

area. This gets the customer away from 

the cafeteria service area, and also gives 

him the personal privilege of adding as 

much condiments as he likes to his sandwiches, 

hot dogs and coffee. 

SELF-SERVICE ICE CREAM 

As the customer nears the end of the 

cafeteria counter and the cash register, 

he is confronted with a self-service ice 

cream display where there is a choice of 

chicken sticks, bars, Eskimo Pies, ice cream 

cups and fudge bars, all to be lifted from 

the open freezer by the buyer. A Goober 

peanut warmer is visible behind the cash 

register for those who desire nuts. 

Next, and last, is a gum and candy 

counter, affording an open display of various 

assorted candies and chewing gum. 

Mrs. BuUard finds that people buy more 

when the candy and gum are easily accessible, 

rather than having to ask an attendant 

for the various choices. 

The customer is now ready for checking. 

While his bill is being computed, he can 

pick up straws and napkins in dispensers 

at the side of the register. After he pays 

his bill, he is ready to proceed to the condiment 

counter or outdoors again. Bottle 

warmer service for babies is available by 

asking the cashier. 

CIGARETS IN AUTOMATIC VENDER 

Cigarets are handled by a lighted dispenser 

machine on the same side of the 

dividing chain as the condiment counter. 

Off the concession stand on the fourth 

side of the building is a storage room with 

a deep freeze for wieners, burger meats and 

ice cream, an ice storage chest, an ice 

maker, sinks, hot plates for making the 

special recipe in Ark-Vue burgers. The 

manager's modernistic office opens off the 

storage room, giving the manager quick 

access to the concession area. 

Over the entire concession area, the 

floors are covered with inlaid linoleum, 

which aids in keeping the stand spotlessly 

clean. 

The Ark-Vue's 24x36-foot concession 

building and its adjoining playground and 

patio are located almost in the geographical 

center of the theatre area. The building 

has slanted, solid plate glass windows on 

three sides, and as an added decorative 

feature it is trimmed with native stone 

flower and shrubbery boxes. 

The color .scheme for the interior is 

turquoise, coral ro.se and canary yellow, 

accented by dark green draw drapes over 

the two short French windows at either 

end. The interior is lighted indirectly from 

The cafeteria counter and concessions equipment are kept spotlessly clean at the Ark-Vue Drire-ln. Word] 

would soon get around if it were not, according to Clara Bullard. 

This view of the CinemaScope 

screen and 

the 

concessions 

building was taken 

from the first ramp 

behind the concess 

i n s. Attractive 

planter boxes are on 

either side of the entrance 

to the concession, 

and brightly 

colored chairs are 

provided on the patio. 

The flat roof of the 

building can be used 

as a platform for 

special 

events. 

Below, a part of the playground as seen from inside the concessions building. A double door gives

Here's Why You'll 

tiliake 

More Money 

yîth a New, Manley 

HD POPCORN MACHINE 

Visual Popping with New 

VisfaPop Kettle 

Controlled Popping Volume 

with Controlled Heat 

New VistaPop Kettle lets your customers see the corn 

as it is popping. The sight of popping kernels jumping 

around in the kettle in a lively manner attracts attention 

. . . stimulates impulse buying. Customers see more — buy 

more! 

In this machine you can expect every kernel to pop with 

the maximum volume inherent in the corn itself. It eliminates 

two troublesome profit robbers: operator's opinion of 

proper heat, and fluctuations in electrical energy supply. 

After the very first kettle, volume is uniformly consistent 

without guesswork on the part of the operator. A group of 

20 VistaPop Kettles, on test 14 months, were found to be 

within 7% of each other in dollar yield per lb. of corn. 

Unmatched Quality Control 

with 

"Hot Air Conditioning" 

New, "hot air conditioned" warming pan, with 126 more 

square inches of working space, keeps popped corn fresh, 

hot and crisp even in humid coastal areas. No more soggy 

popcorn with the Manley VistaPop! Here is real quality 

control to go along with volume control to give you more 

sales . . . more repeat sales . . . more profits! 

WANT PROOF OF PERFORMANCE? 

Send in the coupon, or have your Manley representative 

give you all the facts and figures on the 

sales and operating performance of the VistaPop in 

extensive field tests. You'll be amazed! 

KOFFICE : : June 4, 1955 45

II 

Quit Worrying About Ice Deliveries 

Automatic Ice-Making Equipment Solves 

Problems of Supply and Cleanliness 

l

! iis 

i 

j 

with 

. . 

. . . that 

''2 

the h.p. machines, especially if there 

e two lanes in the cafeteria, thus proding 

ice for each lane rather than having 

cart it about. 

The ice machines are available in models 

iiich spew the ice out into a storage bin, 

the bin as an integral part of the 

achine. In any case, it is advisable to 

',ve a storage bin in excess of the producm 

capacity of the machine to accumulate 

'; 

for especially hot nights. All of the 

lachines have thermostats to shut down 

ôduction when the storage bin is filled. 

The ice-making equipment is available 

established accounts on long-tei'm 

.lortization plans practically on the basis 

, customary ice payments. 

I 

f 

DE-AERATED TO PRESERVE ZIP 

(York Corp. manufactures Model DER-2 

)rk-FlakIce automatic ice maker which 

educes about 300 pounds of crystal clear 

; fragments per day. The ice is derated, 

which means that it will preserve 

e zip in carbonated beverages, whereas 

judy ice will flatten such drinks by reising 

carbon dioxide. It has an air- 

'oled condenser. The ice is automatically 

irvested from the freezing drum by a 

ecision cast manganese bronze nickelated 

ice cutter and flows over the stainsteel 

collector blade in distinctive ribn 

form. 

Tee cubes or three different grades of 

.ushed ice from a single machine can be 

ntinuously provided from any one of a 

mplete line of automatic ice makers 

educed by Carrier Corp. The machines 

jjnufacture from 200 to 450 pounds of 

! daily. 

."Delivered Ice ranges from 90 cents to 

and up in some areas," Michael Kane, 

les manager, pointed out. "Our ice maker 

evides the same quantity for about 15 

nts worth of water and electricity." 

t Standard bins supplied with the ma- 

I ines range in capacity from 100 to 240 

unds. Larger custom-made bins are 

ailable. 

After each harvest of ice drops into the 

! 1 the machine automatically washes itself 

ân, draining off any sediment or mineral 

posits in the water supply before starting 

other crop. 

A Few Tips on Exploitation, 

Maintenance, Management 

(TAKEN FROM THE MARTIN CIRCUIT TIPSTER) 

You can make up a simple, inexpensive 

lobby board or window display through 

use of all various good luck charms you 

can find. (Rabbits feet, coins, horseshoes, 

elephants, wishbones, etc.) Wire them to 

the board along with stills of coming attraction. 

Copy states: "You don't need 

good luck charms any more, because it's 

everybody's lucky day when you see iPicture 

at the Martin, Date) ." 

Dye a quantity of chicken feathers and 

Scotch-tape them to throwaway cards that 

read; "It's a feather in your cap to see 

(Pic, Date) at the Martin." 

DID YOU KNOW . 

that if handles on the boiler and controls 

are painted a bright yellow, they will 

be easier to find in a dark boiler room, thus 

preventing possible burns. 

. . . that gasoline, benzine or naptha have 

the explosive potential of about a pound of 

dynamite? Be careful if you use them for 

cleaning. 

. . . that rust on brass fixtures can be 

removed by applying a heavy cream made 

of linseed oil and rottenstone? Apply with 

a soft cloth and rub until the tarnish disappears. 

Wipe off with linseed oil and 

polish. 

the first of the year it is a good 

idea to check, thoroughly and systematically, 

all metal work exposed to the weather. 

It is surprising how quickly these items 

will rust and deteriorate when neglected 

for any length of time. 

When were your fire extinguishers refilled? 

A great merchant once said that he attributed 

his success to his recognition of 

the value of time, the wisdom of economy, 

the power of kindness, and the obligation 

of duty. These fit right into the scheme 

of theatre management, which is, in 

principle, a kind of mercantile business 

itself. 

The proprietor of a place of business 

has to keep close to the people of that community, 

both outside and inside the theatre. 

He cannot bury himself in the daily 

routine, or hide himself in his office. He 

has clerical work to do, but he should have 

his job so organized that this can be done 

at light hours. 

INCREASES YOUR BUSINESS BECAUSE IT 

Makes popcornA vi^ys bdter! 

-—'• -- - 

, 

jJC 

Adds delicious buttery flavor 

, 

}1* Brings out all the natural goodness of the corn 

»%\V •L^ Gives popcorn an appetizing butter-Hke 

appearance 

'^ jlj Accentuates and intensifies all these 

wonderful flavors 

AVAILABLE AT ALL GOOD POPCORN SUPPLY DEALERS 

The Savorol Co./ 

Popcorn Bldg., Nashville, Tenn. 

The NEW Patented SPEED-SCOOP 

Three timts more efficient. Scoop and pour a 

bagful of popcorn in one single easy motion. 

Mode of light, stoinless aluminum. Cool hardwood 

handle. Perfectly balanced for moximum 

efficiency and speed. Only $2.50 at your Theatre 

Supply or Popcorn Supply Dealer. 

SPEED-SCOOP 

109 Thornton Ave., Son Franelico 24, Calif.

j 

CAFETERIA OPERATION FAVORED 

Continued from page 44 

the ceiling, giving the area a soft and inviting 

atmosphere. 

The playground is just off the left of the 

concession and patio. A double door leads 

from the concession service area to the 

playground, so that children have easy 

access to the concession stand. 

PATIO ADJOINS CONCESSIONS 

The patio is to the east and front of 

the concession, with entrances into the 

serving area from each side. 

The patio is decorated with brightly 

colored chairs, and speakers are conveniently 

located so that parents may watch 

the movie or visit the concession stand 

while keeping an eye on the children entertaining 

themselves on the playground. 

Available on the playground are swings, 

see-saws, slides, tilt-a-whirls, sand boxes 

and picnic tables, all painted in bright 

colors. Mrs. Bullard finds that the picnic 

tables suggest just that to the younger set. 

with the result that many a "picnic" is 

purchased in the convenient concession 

stand and taken outside to the tables. 

The retaining wall around the playground 

is decorated with all the children's 

favorite cartoon characters as a summons 

to fun and frolic—and a snack or two. 

The roof of the concession stand is flat, 

with just enough slope to drain well. With 

the aid of the public address system, it can 

be used as a rostrum or platform for entertainment 

purposes. During Easter, it 

was used by the Christian Youth Ass'n to 

hold its Easter sunrise services. 

The restrooms, convenient to the concession 

stand, are spacious and gaily decorated, 

which helps in eliminating untidiness 

and promotes respectability, Mi's. 

Bullard believes. The men's restroom is in 

mint green, and the women's facilities are 

done in dubonnet, and there is a large 

mirror with a powder bar below it. There 

is also a small commode for younger children, 

making it possible to wait on themselves 

without mother's attendance. 

INCEPTION OF NAME 

The Ark-Vue. which was opened June 1, 

1954, is located on a gently sloping hill 

with a grass-covered draw between the 

screen tower and the theatre parking area. 

It was from the pleasant view of Arkansas 

City obtained from this hill that the theatre's 

name was conceived. 

The grounds of the theatre were plotted 

so that a huge triangle divides the entrance 

from the ramp area. This triangle is grasscovered 

and big cedar trees were transplanted 

to add to the landscaping, with 

more shrubbery and flowers to be added 

this season. All roadways and ramps are 

covered with gray gravel. 

The construction of the ramps, plus th 

elevation of the hill makes it possible fo 

each car after pulling up to the speake 

post to set level so that patrons loo 

straight ahead to the screen with absc 

lutely no interference from the cai 

parked on the ramps ahead. 

INSTALLING ORNAMENTAL FENCE 

The Ark-Vue is so located that it do( 

not need a fence to protect patrons froi 

glare of lights from traffic on the highwa 

but an ornamental fence to border tl 

theatre as one would frame a picture 

partially finished and wiU be complete 

by the end of this season. 

The boxoffice sets 400 feet on the brir 

of the hill from the highway. This allo\ 

55 cars to be retained off the highway f. 

admittance through the boxoffice. Therj 

fore, it eliminates the hazard of traffic ail 

confusion on the thoroughfare. 

The Bullards are great believers in go(| 

lighting. 

All roads and ramp area are outlinj 

with assorted colored bulbs, making tha 

clearly distinguishable to all motorists f| 

entering or leaving. There also are we} 

lighted entrance and exit signs, and easpeaker 

post is lighted and numbere, 

Walkways before and aft the concessit 

building are lighted. 

Gene Bullard and his brother, Ray Bi 

lard of Pretty Prairie, Kas., designed t 

Ark-Vue. 

NATIONAL BRANDS 

ONE COMPANY SERVICE 

Top Quality • All Flavors 

81 

PROFIT fffsr By rAsre-Tfsr ® 

81 

PROFIT 

NEm 

I ^;;is;i|KppiKmn 

^— £S--7|B UMiTiiiiM 

COIA I ~ *«"w" 

Contact your local Nehi or Royal Crown Bottler or write — NEHI CORPORATION, Dept. 4, Columbus, Ga. 

48 The MODERN THEATRE SECT

Apco's SodaShoppes 

are used in such national chains as 

RKO-Lceu>-PaMwDiiitf 

pewwi"junif) 

as well as in thousands of leading 

independent theatres and 

other chains. 

'•'•""^BEBI^ 

(mimml 

Dual Cup StBtion 

Theatre Model 

SODASHOPPE 

For the larger house. Features two cup stations, two coin 

inserts, end serves two people at one time. It handles 

twice the customers in half the time to double your profits 

during peak loads at picture breaks! It's a sensational 

producer indoors as well as in Drive-ins. 

;;2«^. 

3-Drink Sod3Shoppe Jr.^ 

Specially designed for the smaller 

theatre. It has ail the service 

free features of every Soda- 

Shoppe. Allows for considerably 

bigger profits per patron! 

PCO INC. 

There is an Apco SodaShoppe fo fit ihe requirements of 

every iype and size of iheaUe. Get the fads — write for 

literature on the complete Apco Line and check with your 

operator or concessionaire to be sure he installs the 

SodaShoppe model designed for YOUR theatre - and 

watch your earnings zoom! 

^^ d's Foremost Pioneers of Beverage Dispensers 

'*> >odway (at 56th St.) N. Y. \9, N. Y. PLaxa 7-3123 

•Sio 

Soles Representatives Throughout The United Slates 

Coupon and 

MAIL TODAY! 

Vends 2 carbonaled and 1 non-corbonofed 

drink. Has 1000 cup capacity, 

1250 dri'nlc syiup capacily. 

APCO, INC. 

1740 Broadway, New York 19, N. Y. 

Gentlemen: Please send me complete information on: 

Q Dual Cup Station Theatre Model SodaShoppe 

6-Drink SodaShoppe D 3-Drink SodaShoppe Jr. 

n 

Q Complete Apco Line D Name and address of nearest 

SodaShoppe operator 

Name 

Addre 

City-

others. There is the newer, so-called 

; 

| 

; 

, . Questions 

and Answ^^ 

like wire wound around the hose. Can we 

get a hose without this wire wrapping or 

one that is lighter a7id more flexible? 

f^ 

I 

; 

The wire reinforcement around your 

vacuum hose is essential to prevent the 

hose from collapsing from the suction. . 

Some vacuum hose is more flexible than i 

O 

This regular Modern Theatre feature is conducted by Dave E. Smalley, contributor to many 

important magazines on maintenance and editor of Better Maintenance Mogozine. Questions from 

exhibitors are welcomed. Address them to Theatre Maintenance, The Modern Theatre, 825 Van 

Brunt Blvd., Kansas City 24, Mo. Enclose stamped, self-addressed envelope for personal reply. 

ASPHALT TILE OVER CONCRETE 

In your maintenance column some 

time ago I saw where you recommended 

asphalt tile instead of linoleum on the concrete 

floor at a drive-in. This gave us the 

idea to install asphalt tile on the concrete 

floor of our drive-in concession stand. 

What we want to know is, can the asphalt 

tile be laid directly on the concrete or do 

we have to use some kind of uiiderlayment 

first? 

H To install tile on a concrete subfloor, 

no underlayment is needed. The tile 

is laid directly on the concrete which must 

be smooth, level and free from grease, wax, 

etc. Be sure you use the proper adhesive 

for a concrete floor. Your dealer should 

know. 

Q PRIMING BEFORE PAINTING 

We are going to paint our front and 

the walls of our lobby. Part of the front 

WORLD'S FINEST 

will be new woodwork. Should the new 

wood be primed and if so what should we 

use for a primer? Should the old woodwork 

be primed or roughened before applying 

a new coat"! 

n We would prime the new woodwork 

before painting, especially on the exterior 

where you may use boiled linseed 

oil for a primer or a good varnish-type 

sealer. There are also regular prepared 

primers available at paint stores. Interior 

new woodwork may be primed with shellac. 

It is not necessary to prime old painted 

surfaces. If the surface is glossy, or darker 

than the new paint, apply a coat of flat 

paint first. 

p 

VACUUM HOSE TOO UNWIELDY 

The vacuum hose on our new tank-type 

vacuum cleaner is so stiff and heavy it is 

awkward to use between the seats. This 

stiffness is largely caused by a stiff spring- 

Over-the-Counter 

POPCORN MACHINE 

"accordion hose" which is light and very 

flexible. Normally contracted to about six : 

feet in length, it can be stretched to about 

15 feet. There is a technique in using a ' 

vacuum hose which simplifies using even a , 

stiff one: start the cleaning operation at 

the machine and work away from it instead 

of first extending the hose and working 

back. 

p 

REMOVING DENTS IN METAL UNITS 

We have a rather bad dent in the side 

of one of our stainless steel units in out 

concession stand. We cannot get to U 

from the inside to push the dent out. Have 

you any suggestions? 

n Unless the dent is a sharp one yoi 

may be able to remove it with one ol 

the rubber cup-type drain openers, th( 

kind familiarly known as "plumbers 

friend." Wet the edges of the rubber cui 

and apply to the middle of the dent, pulling 

the metal out to its original position 

If you have difficulty in making the rubbei 

cup hold, coat the edges with a littli 

mucilage or paste. 

PROFIT 

From Being a Good Host 

To Your Patrons In 

D. I. T. 

1. 

Serve to your Patrons Hot Dogs . . . 

HOT 

Serve to your Patrons Popcorn . . . 

HOT and CRISPY 

Serve to your Patrons Cold Beverages 

... ICE COLD 

While the show is on, serve your 

Patrons TO their cars. 

TWIN ELEVATOR WELLS and 

AUTOMATIC PUSH-BUTTON SEASONING PUMP 

50 

• Greater Warming 

Capacity—tiolds 

equivalent of 200 

boxes popped corn. 

• New Forced Air 

Warming—Thermo- 

»tat controlled; keeps 

corn crisp, 

lieih. 

• Automatic Electric 

Seasoning Pump. 

• Ample Space for 2 

busy attendants. 

CKETORS' all-steel gas or electric kettle leameJ witli dual 

elevator wells in an over-the-counter popcorn machine with 

enough popping and storage capacity to handle the heaviest 

traffic. Gives a concession stand the glamor and sales appeal 

so necessary for king-size profits. Earning capacity up to 

$75.00 per hour. Handy, over-the-counter service. See your 

nearest CRETORS distributor about early delivery of an 

"Olympic" or any other CRETORS model. 

CRETORS 

POPCORN MACHINES 

Since 1885 

SALES OFFICE: POPCORN BLDG., NASHVILLE, TENN. 

FACTORY: CHICAGO, ILL. 

In 

darkness, wind or rain, your Patrons 

ore enjoying your hospitality at its 

best— in the privacy of their cars . . . 

WALKY SERVICE CO. 

401 Schweiter BIdg. 

Wichita, Kansas 

Phone: 4-5169 

Manufacturers of 

"Buffeferia" 

Movable concession 

on wlieels 

Ask for literature 

EVERYTHING FOR THE CONCESSIONAIRE 

I 

Popcorn 

Ice Making 

Equipment — Drink 

— Candy Floss 

DIspansera 

Equipment 

Popcorn, Oils, Boxes ond Supplies 

Kiddie Rides 

Write for 50th Anniversary Catalog Quotation* 

, 

CONCESSION SUPPLY CO. M]!Jrt:

'^^^^^^^ "^'J^^^f'^fif^S^f-^V* 

'-'^'^ 

'' 

A Truly Powerful 

V-' '7^^.T^'"*^'*^''''*'^T?'7^^V^3^/-^^".'''^îii^''^*'^'^"'" 

source 

of Scr 

ONAL EXCELITE 1: 

?tt 

jox theatres with, f 1.8, / 1.7 or f 1.5 objective systems and 

projectors cleared for these high speed optical systems. 

51

PROJECTION 

AND SOUND 

n 

Seventh of a Series on Leading Sound Equipment 

STEP-BY-STEP SERVICING OF SOUND SYSTEM: 

7. Maintenance of RCA Sound Head, Speakers, Pre-Amplifiers 

By 

WESLEY TROUT 

In this seventh ai'ticle on general 

maintenance, installation and operating 

considerations, we will tell you about PICA 

Stereoscope sound systems, featui'ing the 

button-on sound head with the soft-loop 

film system, designed specifically for reproduction 

of single and four-track magnetic 

recording. RCA has developed a very fine 

button-on sound head which delivers 

crisp, clear sound reproduction with a minimum 

of distortion, the result of RCA's 

unique, specialized experience in magnetic 

sound recording in the film producing and 

radio broadcast fields. This sound head is 

constructed to filter out irregularities in 

film motion due to slightly bent reels and 

defective splicing. However, splices should 

be made correctly and only good house 

reels should be used with this sound head, 

and all other makes covered in previous 

articles. 

THREAD FILM CAREFULLY 

In order to secm-e perfect sound reproduction, 

this penthouse reproducer, 

and all others, should be carefully threaded, 

and all adjustments kept strictly according 

to manufacturers' recommendations. 

The above paragraphs read like a sales 

talk on this particular reproducer, but we 

are only giving you the facts on this equipment 

as we have in previous articles on all 

other makes. Before writing an article on 

any equipment, we have personally inspected 

each equipment in small and large 

theatres, checking every detail, rvmning test 

films in order to give you a true story and 

authentic information. We have serviced 

and installed, the past many years, all the 

standard brands of sound systems, and can 

write authentic data because of this long 

experience in the field. My complete files 

on all makes of theatre sound systems 

gives me a complete check on the circuits, 

components and maintenance data. 

ment is made, any component unless you 

are positive some adjustment is needed in 

order to secure peak performance. The 

adjustment of the magnetic pickup head 

IS a very delicate job and should be made 

according to instructions given in a previous 

issue, or by a service engineer. 

Generally, the pickup head does not need 

adjusting, only in rare cases on a new installation. 

RCA Service Co., Inc., a subsidiary of 

Radio Corp. of America, is staffed with expert 

engineers. It is best to have one of 

these engineers make the installation and 

show the projection staff how to properly 

operate and maintain the equipment for 

best sound reproduction. After the installation, 

it is the duty of the projectionist 

to keep the equipment properly serviced 

and clean, with an occasional inspection 

and adjustment of various units by a qualified 

sound engineer. If the projectionist 

has a background of audio and radio experience, 

he can, by following instructions 

given in this department, keep the equipment 

operating perfectly and avoid unnecessary 

loss or poor quality sound reproduction. 

It will pay you to carefully study 

instruction data sent with equipment, and 

keep on file instructions on maintenance of 

optic and magnetic sound equipment presented 

in this series on all leading sound 

systems for conventional and drive-in theatres. 

Wiring Diagram for 

Audio Amplifiers Installation—Considerable 

time and expense can be saved if the 

exhibitor has a survey made of his auditorium 

and projection room so that equi] 

ment can be installed correctly and a: 

ranged for easy maintenance. The exhib| 

tor, before planning installation, shou! 

communicate with the company for add; 

tional data on the particular model 

plans on installing. 

Type PG-301 and 301A sound syster': 

have been designed to reproduce soui, 

from a four channel magnetic tracks 

the "Cinemascope type." The sound fro 

the four magnetic tracks is fed through' 

four-channel amplifier system which fee' 

the three sets of stage speakers and t'i 

sound effects speakers around the auditci 

ium. 

Through the use of a switching contll 

system (MI-9716i the following combine 

tions of film reproduction are availab!; 

la) With switches in "magnetic" ai 

"single-film system" position, the for 

tracks of a CinemoScope-type film will s 

connected to the stage and auditoriiji 

speakers; (b) with switches in "magnet}' 

and "multiple film system" position, tp 

magnetic tracks of multiple films of tp 

3-D variety will be connected to the stefe 

speakers, the optical track wiU feed te 

effects speakers; (O switches in "opticj' 

and "single-film system" wUl place je 

sound from the standard optical soul 

track on the center stage speaker amplifr 

and all the other amplifiers will be loacd 

with a 250 ohm resistor to take care i 

this operation; (d) with the switches 

"optical" and "multiple film system" pc 

tion, 3-D sound on the center stage spei 

RCA PG-392 System 

PRE- 

VOLUME 

AMPLIFIER CONTROL Iamplifier 

< 

A COMPACT UNIT 

The RCA magnetic sound head is compact 

and easy-to-install on any make projector. 

It mounts between the upper magazine 

and projector mechanism, and is filmdriven. 

It should be carefully aligned in 

order to secure straight travel of the film 

from the upper reel down through the projector 

mechanism. Once the reproducer is 

carefully adjusted by the engineer, it needs 

no further attention except daily cleaning 

of all the components, particularly the 

sprocket, guide rollers and magnetic pickup 

head. The reproducer is carefully adjusted 

before it leaves the factory, but it should 

be checked with suitable test equipment 

and test films at least every two or three 

months. Don't disturb, once any adjust- 

10 CONNECTIONS = EXISTING 

TED CONNECTIONS = PG-392 

/7\ _ /RG-«2U FOR HIGH IMPEDANCE OPTICAL 5^ 

^ lNo.8209 " LOW 

PG-392 SYSTEM -BLOCK DIAGRAM 

la 

1* 

52 The MODERN THEATRE SECTlNa

: June 

t|> 

may be reproduced under emergency 

iiditions. 

PG-301 de luxe sound system proles 

a full 70-\vatt four-channel sound 

JRCA 

jipment available in two standard racks. 

"jie sound output from the penthouse repducer 

goes to foui' separate pre-ampli- 

^rs which are located in a wall mounted 

Cktrol cabinet. Prom here sound is carid 

to four different type pre-amplifiers 

tmnted in the top of one of the racks to- 

^;her with suitable power supply. Immeately 

below this panel is the monitor 

'itching panel which is followed by the 

nniitor amplifier. The next paii- of units 

t' two 35-watt power amplifiers which are 

(juiected in parallel to get a full 70 watts 

Jtput for sound effects in the auditorium 

^'akers. The second rack houses six 35- 

itt power amplifiers which are connected 

1 three separate pairs for the three stage 

f?aker assemblies. 

iThe PG-301 RCA Stereoscope sound 

!;tem features the all new, audio sync cir- 

. ts of the very finest for audio reproduc- 

II m theatres of any size. The racks are 

I ! photograph shows RCA stereosound reproducer 

r mted between the upper magazine and RCA 

I :hanism and optic sound reproducer. It illus- 

I es how to correctly thread the sound heads and 

I .hanism. On new installations, the magnetic 

i id head should be carefully aligned so the 

' will travel down in a straight line. This re- 

) iucer features a "soft-loop" which is supposed 

' "le/p filter out any irregularities in film motion 

< to slightly bent reel (play safe and use only 

i i house reels). Mu-metal shield guards mag- 

' c cluster (pickup head) from extraneous noise; 

' magnetic pickup head is carefully adjusted at 

t factory and made of material that will give 

' I 

service. The pad rollers, guide rollers and 

< s should be kept adjusted as per previous ins 

ctions on general maintenance of magnetic 

s ^d heads. Keep the interior clean, all dirt 

Jtrtulation brushed off of sprocket, and all pad 

1 irs turning freely. Any accumulation of dust 

tther foreign matter should be cleaned off the 

n 'netic pickup head daily. Lubricate according 

' chart sent by manufacturer. Keep the optic 

s id head clean and correctly adjusted for good 

s trf reproduction. The RCA projector delivers 

' -steady projection, automatic lubrication of 

^ 1 moving part, full view film path, and low 

" itenonce cost. 

of completely new design and employ recessed 

panels which are very easily removable 

with two knurled thumb screws 

for rapid and convenient servicing by either 

an engineer or projectionist. The components 

can be kept clean by brushing out 

with a small paint brush at regular intervals. 

Too, the arrangement of the units 

and easy removability of these units makes 

it very easy to check the wiring and connections 

from time to time. Power amplifiers 

may be tilted down if desii-ed or 

easily removed from the racks ^see photograph) 

. 

NOTE—The MI-9562 monitor switch 

allows the monitoring of each of the fourchannels 

separately or any combination 

simultaneously, and in an emergency the 

substitution or interchange of any inoperative 

channel. 

REMOVE GROUND WIRE 

When the MI-9377A amplifiers are connected 

in parallel as in the case of these 

systems, the ground wire connected to 

terminal No. 1 of the input transformer of 

07ie of the amplifiers of each paralleled 

pair o] amplifiers must be removed. 

RCA MI-9518 power unit is contained in 

the MI-9745 volume control and amplifier 

assembly. To eliminate the possibility of 

hum developing in the system, the power 

transformer of this unit must be removed 

and placed in a standard 4x4x4-inch box, 

a distance of three feet from the MI-9745 

assembly. This is an important modification 

note. After a complete check of the 

wiring and test with youi- testing equipment, 

all the cover panels for the various 

units should be replaced. With a wii'ing 

diagram and schematic for each unit, one 

can easily make necessary checkup of the 

system for satisfactory performance. 

FOR DRIVE-INS AND INDOOR HOUSES 

RCA Type PG-392—I am sui'e exhibitors 

and projectionists will be very much interested 

in this equipment which is designed 

to reproduce sound from the four 

magnetic tracks of a Cinemascope type 

film through a one-channel magnetic preamplifier 

into existing optical system for 

either a drive-in or conventional theatre. 

The basic system consists of the following 

items: two magnetic sound heads, two 

cables, one fader and changeover, fader 

extension rod, extension fader and lever, 

one magnetic pre-ampUfier and tubes. 

Under certain conditions, especially in conventional 

type theatres, the following PA- 

192 pre-amplifier DC filament supply is required 

in addition to the above units. Now 

if the filament supply unit is not used, 

filament supply must be taken from existing 

equipment and should be capable of 

supplying 6.3V, 0.35A AC. 

When considering the installation of the 

above equipment, for either drive-in or 

conventional-type theatre, where existing 

optical sound system does not have sufficient 

gain, the following PA-193 intermediate 

pre-amplifier will also be required 

in addition to the above equipment in 

order to seciu-e the desired results. This 

additional equipment consists of the fol- 

The Man-in-the-Booth 

Enjoys 

/^ml 

Key Position 

In purchasing 

any of the fine sound 

systems presented in 

this series on leading 

sound systems, the 

exhibitor has placed 

in your care the ultimate 

in sound reproduction 

equipment, 

precision - built, capable 

of unexcelled 

performance. Therefore, 

it is the duty of 

Wesley Trout 

every projectionist to 

thoroughly acquaint himself in the correct 

operation and maintenance of this equipment. 

Read all the material presented in 

this department and instruction sheets 

sent with the equipment, so you can perform 

youi- duties with a high degi'ee of 

efficiency. You have a position of key importance 

in presenting sound and projection 

in your theatre, and you should 

be justifiably proud of your profession. 

WORK OUT TECHNIQUES 

In the course of time, each projectionist 

has worked out the problems peculiar to 

his projection room relating to the operation 

of optic sound reproduction and he 

will, in most cases, work out his own techniques 

in the handling of stereosound 

equipment for best results. The writer 

strongly recommends, however, that each 

projectionist spend as much time as possible 

with the installation engineer to take 

advantage of that opportunity to become 

familiar with the methods that have proven 

successful in other installations. He 

should thoroughly read instructions on 

handling and care of magnetic sound film 

and general maintenance of stereosound 

systems. 

Of paramount importance are the adjustments 

of the filter mechanism and 

magnetic pickup head. They should not 

be disturbed until you have checked the 

adjustment as per instructions given in this 

department on each make. The tension on 

the upper reel must be kept perfectly adjusted 

so there will be an "even" pull 

down through the sound head. Intimate 

contact between the magnetic track and 

the pickup head surface is very important 

for high frequency reproduction—poor 

contact, low film tension and accumulation 

of dirt will destroy perfect contact. Keep 

the pickup head clean.—WT 

lowing: Wall bracket for intermediate amplifier 

and power supply, one shelf for these 

two units, one intermediate pre-amplifier, 

power supply and tubes, and two cover 

panels. 

NOTE—If, on high impedance systems 

(impedance of around 10,000 ohms), the 

PA-193 equipment is NOT used and gain 

of existing equipment is sufficient; run 

Continued on page 54 

E (OFFICE : 

4, 1955 

53

m 

i' 

SERVICING 

SOUND SYSTEAAS 

Contir}ued from page t 

RG-62U cable between optical sound heac 

and input to MI-1736. And also be sure 1 

run RG-62U cable between MI-136 ar 

input of existing optical pre-amplifier. Noi 

tor low impedance systems ( 500 ohms) ri 

Belden cable in place of RG-62U as spec 

fied for high impedance systems. We a 

presenting a PG-392 system wiring dii 

gram on wiring up this equipment. 

Briefly, in operation the sound from t) 

It's no mystery that adequate screen lighting demands an adequate 

power supply. This is especially necessary with today's wide screens, 

requiring more light over a large area. 

The Hertner HT 135/270 Transverter meets these needs and gives 

users an ample source of constant D.C. power. The generator has a 

capacity of 90 volts and is designed for continuous operation at 135 

amperes with a capacity for 270 amperes during changeover period. 

Complete installation includes Control Panel Type G and the Dualtype 

HD 100/140 Rheostat. 

For all the details of the many fine features of the HT 135 Transverter 

write for Bulletin No. 30 IB. 

Distributed by National Theatre Supply. 

In Canada : General Theatre Supply Company 

four magnetic tracks is taken off the fil 

by the sound head pickup clusters whi( 

are connected in series-parallel, and f 

into the MI-9268 pre-amplifier. 

The magnetic pre-amplifier is contain 

in the MI-1736-type control unit whii 

also houses a muting switch, balancing coi 

trol, fader switch, impedance matchit 

transformer and terminal boards for co> 

necting the unit into the system. All co' 

nections should be carefully made a:l 

electrically firm. The MI-1736 unit shoil 

be mounted on the front wall to the rig; 

of projector "A" in such a position it wl 

not interfere with existing equipment. Ti:, 

the pre-amplifier power supply for filamet 

voltage, contained in a 10xl2x6-inch calnet, 

should be mounted on the wall ini 

position which allows short leads to be rk 

to the MI-1736-type control. The to • 

block diagrams will give you a clear p- 

ture of various units and how they le 

connected. These are the basic layouts al 

Continued on page6 

THE HERTNER ELECTRIC COMPANY 

12690 ELMWOOD AVE. • CLEVELAND 11, OHIO 

MOTORS • MOTOR GENERATORS • GENERATOR SETS 

A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION 

USE UP those CARBONS! Full 

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CALI CARBON COUPLERS ^"^^^^ 

[ 

Let You Burn All the Carbon ^^^ ' r*> 

"They're Expendable" 

^^PMI 

The most popular carbon saver. Used by more Tliey COSt leSS than jUSt the repairs On 

theatres than ALL other makes COMBINED. high-priced automatic savers ond ore 

Per Hundred, postpaid: Not Packed in Mixed Sizes. "'

- 

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ER "135" 

IS 

NOW AVAILABLE WITH A 

NEW 

WATER-COOLED 

CARBON CONTACT ASS 

V- 

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IS'flJ or WA'fi.9 REFLECTOR. 

* Burn a choice of four carbon trims (9, 

10, or 11 mm regular, and 10 mm 

Hitex) to attain any desired degree of 

cost of operation, screen illumination, 

or burning time. Quick, simple changes 

attain the correct light requirements 

for VistaVision, CinemaScope, Cinerama, 

or any other of the new presentation 

techniques—even two or more on 

the same program. A TRULY ALL- 

PURPOSE LAMP! 

* Single control amperage selection. 

* Exclusive Lightronic system automatically 

maintains the correct position of 

the positive arc crater at the EXACT 

focal point of the reflector. 

A perfect 

light, evenly distributed, of constant 

intensity 

and unchanging color value, 

is maintained WITHOUT MANUAL 

ADJUSTMENTS. 

* Infra Ban Beam Cooler diverts heat 

rays from the aperture. New removable 

holder permits easy cleaning. 

* Filter cooled by separate blower. 

* New, long-life positive carbon contact. 

* New reflector and frame cooling 

device. 

* Air jet stabilization of the arc prevents 

deposit of soot on reflector. 

* Unitized component design. 

THE STRONG ELECTRIC CORPORATION 

• Ih, n;

— 

I 

JB 

' 

SERVICING SOUND SYSTEMS 


should prove very interesting to projectionists 

and servicemen. 

RCA magnetic reproducers are designed 

to reproduce the four tracks of a magnetic 

film. However, as the clusters of the 

heads in this system are connected in 

series-parallel, it is possible to reproduce 

sound from film having one to four magnetic 

tracks of the Cinemascope type. 

Where the impedance in the MI-1736 

changeover is given as 10,000 and 500 ohms, 

it is understood that the 10,000-ohm connection 

will take care of optical systems 

of high impedance (100,000 ohms) or systems 

with 500/600-ohm transformer connections. 

The company furnishes diagrams 

W^ ^_ ^J ^J ^_ 

for making many connections for various 

impedances. 

An ideal installation of equipment can 

be obtained if the installer and electrician 

wUl carefully follow instructions of the 

manufacturer, and closely adhere to all 

local and national regulations when installing 

conduit and wire sizes, etc. Neatness 

and careful arrangement of equipment 

is of paramount importance for better 

maintenance and convenience in servicing 

of all the units. Poor connections, dirt, 

general neglect of any sound unit, will 

cause unnecessary trouble sometimes a 

complete loss of sound output. 

RCA Type PG-302, 302A, 302AA—Here is 

a medium-priced, high quality sound system 

which will supply outstanding stereophonic 

sound for the medium and smallersize 

theatres. Elsewhere in this department 

you will find pictures of the amplifier. 

WORLD FAMOUS 

(NO WELDED SEAMS) 

DOddel seamless 

SCREEN 

COMPANY 

Durably tonstrucied, 

SCREENS 

controlled brightness factors 

for any type of theater, 

• 

2 Types of Metallic screens to choose from, 

competitively priced, single weight or double 

weight screens. 

• 

Extra bright' white matte screens available for 

extra wide theaters. 

• 

Tops for Cinemascope and large screen picture 

reproductions. 

See your Local Supply Dealer (or contact us direct for further information) 

BODDE SCREEN COMPANY • 8829 VENICE BLVD. < LOS ANGELES 34, CAL. 

H£YER-S1ÛLTZ 

SEE 

Manufactured by HEYER-SHUITZ INC Cedar Grove. N J 

UNBREAKABLE 

GUARANTEED 5 YEARS! 

YOUR THEATRE SUPPLY DEALER 

OR WRITE FOR FULL PARTICULARS 

„ nil _ J 

5 

9IH 

hH 

T/iis de luxe high-powered sound amplification eqli 

ment insures the ultimate in quality, power outi 

crisp and clear stereophonic sound. All-new oik 

circuit, finest quality material and workman^ 

has gone into this RCA de luxe sound system, ii 

equipment provides a full 70-watt /our-c/iole 

sound reproducing system, available in two ijl 

rocks. The sound output from the reproducer tp 

to four separate preamplifiers which are lociii 

in a wall-mounted control cabinet. From 

sound is carried to four different-type pre-onfh 

fiers mounted in the top of one of the rit 

together with a suitable power supply unit. Inei 

diately below this panel is the monitor switctif 

panel which is followed by the monitor ampiiti 

The next pair of units are two 35-watt power ariU 

fiers which are connected in parallel to gctfie 

full 70 watts for sound effects speakers. 

The sciirf 

rack houses six 35-watt power amplifiers whichv 

connected in three pairs for the three stage speei' 

assemblies. A two-tone umber finish adds to At 

appearance of these units. The speaker asseilf: 

for this de luxe system is RCA PL-301 spe:» 

system, a picture of this unit shown elsewheiin 

the department. Complete frequency range nJ 

"true" high fidelity sound can really be obtc^ 

from this system. 

sound head and speaker units used 

the various models. This precision 

sound equipment is in the traditio) 

ruggedness and dependability of RCA p:j4' 

ucts. Instant accessibility for tube ch* 

ing, tube replacements, and servicinsj 

all the components, are some of the w 

features of this model and all models! 

reproduction of magnetic soimd. 

Pre-amplifiers—the output of the f, 

track reproducer is fed to a four-cha 

pre-amplLfier through four spil 

shielded cables. The pre-amplifiers coil 

of two separate units for each chaiiel. 

Four MI-9268 pre-amplifiers, which ,IK4 

compensated electrically for optimumrMJI / 

production from a magnetic track, W«fi 

mounted in the volume control unit, od 

fom- MI-9362 amplifiers are mountei in 

the rack. Now, the output level of 'Ch - 

channel can be easily adjusted so thaall|i«i 

channels will operate at the same relsive 

level. Over-all volume of all chanm 

controlled by the ganged volume coi 

56 The MODERN THEATRE SECfl

! supply 

iiI-9745> mounted on the front wall of 

t projection room. 

>ower amplifiers, consisting of four 35- 

vtt channels, are mounted in a rack, 

. 

rectly. 

| 

' 

' 

SERVICING SOUND SYSTEMS 


The amplifier should be turned off when 

cleaning all the units. 

When checking amplifier, while it is 

turned on, use caution on account of high 

voltage. If you are checking the connections, 

again be cautious and use an orange 

stick for probing for a loose connection. 

work With a good quality multimeter and 

test loops. One should carefully check the 

tubes at regular intervals, check all the Voltages at tube elements should be measured 

with a 20,000 ohms/volt test equip- 

connections—there are many of them in a 

stereosound installation — at terminal ment in order to obtain accurate readings 

board, etc. Tubes should be removed and and not damage any delicate circuit. RCA 

the prongs and tube sockets cleaned at manufactures very fine sound systems and 

least every two months. Carefully brush, only high quality test equipment should 

using a medium-sized paint brush, all the be used. Too, one must have a fair basic 

dust and any carbon soot off of the components 

and the interior of the cabinet. circuits in order to service sound equip- 

knowledge of audio amplifiers and their 

Don't go about this too roughly as you may ment intelligently and comprehensibly. 

break a wir-e or disturb some component. Also, it is very necessary to have schematics 

Lens Sliowmansliip 

,M, 'W/ x^j/^ ,/ v>w/ v|,\,; 

?5553W (\if;iiîki:t!^^^'^LK^j:^ (5) Ci.^>a(;VW.ao«o 

Ihii photograph shows the PL-301 speaker asserff 

which should be used with the RCA de luxe PGlIi 

sound system. For stereosound there must be tie 

of these units, and the necessary number of efttt 

speakers in the auditorium. 

and correct voltages when servicing eqiV 

ment. It can be done without schemati 

in some cases, but one has to have c 

siderable experience in sound servicina 

find trouble quickly and clear it up (j 

From Kollmorgen . . 

the newest, fastest 

projection lenses you con boy. 

To give you ttie brightest, 

cleorest, sharpest, most 

uniform picture you hove ever 

seen on your screen. 

For better BoxofTice, 

for better Showmanship, for better oil 

oround filming, try these new f/1.7 

Super Snoplites tocJoy. 

For more informotion 

osk your Theatre Supply 

Deoler or write for Bulletin 222. 

Plant: Northampton, Massachusetts 

f 

mProjection Lenses 

^yi^y/f/^yj/ IÔIt POIt ATIOK 

New York Office: / 30 CHURCH ST., NEW YORK 7, N. Y. 

58 

MUST KNOW EQUIPMENT 

If you have a sound service contract, 

data being presented in this series will 111 

you work hand-in-hand with the ser: 

engineer, and in some instances you II 

be able to clear up a minor sound troil 

over the phone if the engineer cannot! 

to your theatre for several hours. KnoVl 

your equipment cannot be overstresd 

Know where every fuse and switctJ 

located—keep a supply of fuses on 

for emergency. 

RCA also manufactures several dif 

ent type systems for drive-in theals 

supplying various sizes of amplifiers \i 

will furnish sufficient output power to 

care of the small and large capacity dre 

in theatres. They have a system for sinje 

track, three and four-track recording, 

of the sound systems is designed to re:i 

duce sound from the four magnetic tn! 

of the CinemaScope-type film througji 

one-channel pre-amplifier into the er.ting 

optical system. The basic equiprnt 

need is two magnetic reproducers, magi '^ 

pre-amplifier, fader and changeover, 

a few other items to complete the insti 

tion. The sound is taken from the 

magnetic tracks by the magnetic re 

ducer sound head clusters which are 

' 

nected in series-parallel, and fed into 

pre-amplifier. 

If the present optical amplifier eoj 

ment does not have enough gain 

sometimes necessary to install anotheif 

termediate pre-amplifier for sufficient 

and power output. 

RCA offers four different basic 

systems for drive-in theatres. For drii 

theatres the feeding of four sound tr 

can be accomplished fairly successfully 

Continued on pa 

The MODERN THEATRE SEC13N

' 

j 

nu3 

'• 

" 

I i:iay 

, 

, 

! 

The 

' ir 

m 

or MORE INFORMATION on any Product Advertised in this issue or 

lentioned in the New Equipment and news pages or for copies 

f Manufacturers' Literature listed herein—Use Postcards Below. C READERS' BUREAU 

f4EW EQUIPMENT 

]nd DEVELOPMENTS 

riefed from the full description starting on page 63 

Key 

Number 

GNMAKING KIT P-1325 

B 

\ ; !» sign kit has bt-en developed by Hernard Manufacturkits 

each consist of a fiberboiird cabinet, guide 

d from three to lour fonts of plastic-cerumlc letters 

be to displiiy pinned backgrounds to give an added 

iii'ii lo sales messaiies. Three different models of the kits 

available. 

)RTABLE AIR CONDITIONER P-li26 

Activcaire Devices Inc. is now marketing a portable air 

ndltioner wliich Is capable of heathig and coolhig the air, 

uoihig soot, puhen and other impurities and humidifying 

- air. The unit was designed to create a comfort zone of 

[na 10 feet around It. It operates from standard electrical 

LletS. 

F>^ CIGARET DISPLAY CASES P-1327 

A cigaret case \\lth a capacity of 170 packs Is 

li^tribuled free by R. J. Reynolds Tobacco Co. to 

impulse buying. The unit, which will handle both 

iiKir and king-size packages. Is designed to fit all types 

upright cash registers For quick and convenient disnslng. 

it uses a gravity feed system. Two other display 

;its are also being offered free to retailers. 

^.ECTRONIC CAR HOP P-132S 

iFor tliose drive-in concessions operations that cater to 

traffic, 'bway an electronic car hop called Servus-Fone has 

{D devised by Motlograph, Inc. Consisthig of a switch- 

lird automatic record changer, amplifier and from 20 to 

service stations complete with two-way speakers, lighted 

and tray holders, it 

I 

each installation makes possible 

the patron to his send order direct to the kitchen and 

'ten to music v^hlle waiting. 

IsHT-lNTENSITY CONTROL P-1329 

^Luxtrol is a device manufactured by Superior Electric Co. 

I 

the control of the light intensity of rapid-start fluorescent 

'\m When used with special ballasts, the Luxtrol not only 

fiirols Intensity but eliminates warm-up time and tube 

'lacements on complex electronic devices. The units are 

liable for all circuits regardless of their capacities. 

[EREOPHONIC SPEAKER SYSTEM P-1330 

Stephens Manufacturing Corp, Is making a theatre speaker 

ftem. Model 432. to be used In conjunction with stereolUkiiiic 

sound installations. Proper phasing of the sound at 

both high frequency and bass levels Is achieved by use of 

the llim's P-30 high-frequency driver, attenuator and two 

103XL low-fiequeacy drivers. Shipping weight is 2U7 pounds. 

Measurements are 69x30x30% inclics. 

LOW-COST UPHOLSTERED CHAIR P.1331 

.\ new Urlfigs theatre seat combining comfort, durability 

is luid low price now being bandied by RCA theatre supply 

It dealers. Listed as Model 71MBW, features a short back, 

ball-bearUig hinges, steel-coil springs and braced double- 

^..ill end stands individually matched to floor Inclines to 

assure constant seat height and proper fitting. A wide choice 

of fabrics and plastic tops for tiie seat and back covers may 

be 

had. 

LIGHT-WEIGHT RUG-SHAMPOO MACHINE P.1332 

A rug-sliampoo maehine which Is smaller and lighter than 

convBUtional models is now produced by Kent Co. The K-11 

iiais an H-iiich brush and weighs only 49 pounds, thus 

ellmuiating the problem of crushbig the rug pile. A ^ b.p. 

ufi-set motur is used to power the brush at 135 r.p.m. Both 

the mutoi and solution lank are fully enclosed to protect 

tliem from foreign matter. Without the solution tank, the 

1

A 

A 

BA 

READERS' BUREAU 

For literature on products advertised or mentioned in this issue, see otlr 

side oi this sheet and read how to use the postcard coupons below. 

PRODUCTS ADVERTISED IN THIS ISSUE 

ADMISSION CONTROL SYSTEM, DRIVE-INS 

General Register Corp 68- 

K-Hill Signal Co.. Inc 30-B, 16-B 

ATTRACTION BOARDS AND LETTERS 

AdIer Silhouette Letter Co 6S-C 

Wagner Sign Service, Inc 65-C 

CARBON SAVERS 

Caii Products Co 54-B 

Pliillips Electro Extensions 6S-D 

CONCESSION EQUIPMENT, DRIVE-IN 

Concession Supply Co 50-B 

Ttieatre Candy Co 39-A 

Walky Service Co 50-C 

DISPLAY FRAMES AND EASELS 

Universal Corp 5-A 

DIRECTIONAL LIGHTS, DRIVE-IN 

Dri»e-ln Theatre Mfg. Co 30-A 

DRINKS, SOFT 

Canada Dry Ginger Ale, Inc 40-A, 41- 

Coca-Cola Co 2- 

Nelii Corp 48-* 

Pefsi-Cola Co 36-A 

DRINK VENDING MACHINES 

Apco 49-A 

Coca-Cola Co 2-A 

Manley, Inc 45-A 

FIREWORKS DISPLAYS 

Later Enterprises 21-B 

Liberty Display Fireworks Co 22-B 

FOUNTAINETTES 

Superior Refrigerator Mfg 47-C 

HAND DRYERS, ELECTRIC 

Electric-Aire Engineering Corp 54-A 

INSECT TRAP, DRIVE-IN 

Gardner M Co fg. 26- B 

INTERIOR LIGHT SHIELDS 

Wenzel Projector Co 65- 

KIDDY RIDES FOR DRIVE-INS 

Dreyer Co 23-A 

Hei schell Co., Inc. Allan 21-A 

King Amusement Co 16-C 

Miniature Train Co 20-A 

LADDERS, SAFETY 

Dayton Safety Ladder Co 66-A 

PLAYGROUND EQUIPMENT 

American Playground Device Co 21-C 

Miracle Equipment Co U-A 

National Theatre Supply Co 23-C 

Recreation Equipment Corp 16-A 

POPCORN BOXES AND SACKS 


POPCORN IVIACHINES 


Cretors Corp 50- 

Manley, Inc 45-A 

POPCORN SCOOPS 

Speed Scoop 47. 

POPCORN SEASONING OIL 


C. F. Simonin's Sons 42-A 

PROJECTION LENSES 

Bausch & Lomb Optical Co 61-A 

Kollmorgen Optical Co 58-A 

Projection Optics Co., Inc 1-BC 

Raytone Screen Corp 3-A 

S.O.S. Cinema Supply Co 67-A 

Star Cinema Supply Co. 66-B 

PROJECTION RECTIFIERS 

Ashcraft Mfg. Co 35-A 

National Excelite 51-A 

PROJECTION AND SOUND 

Ballantyne Co 29-A 

International Projector Corp 31-A 

Motiograpti, Inc 6-A 

RCA Engineering Products Co 5-A 

Star Cinema Supply Co 66- 

PROJECTOR ARC LAMPS 

Ashcraft Mfg. Co 35-A 

National Excelite 51-A 

Strong Electric Co 55- 

REFLECTORS 

Heyer-Shultz, S6-B 

Inc 

SAFETY LADDERS 

Dayton Safety Ladder Co 66-A 

SCALES, PENNY WEIGHING, FORTUNE 

Watling Mfg. Co 65-B 

SCREENS FOR OUTDOOR THEATRES 


Bodde Screen Co. 56-A 

SCREENS FOR INDOOR THEATRES 

Bodde Screen Co 56-A 

Raytone Screen Corp 31-A 

S.O.S. Cinema Supply Co 67-A 

Vocalite Screen Corp 64-C 

Williams Screen Co. 34-A 

SEAT MAINTENANCE AND REPAIR 

Theatre Seat Service Co 67- 

Oglesby Equipment 23-B 

SEATING, CONVENTIONAL THEATRES 

American Seating Co 22-A 

Heywood-Wakefield Co 68-B 

Ideal Seating Co 64-B 

Irwin Seating 62-A 

SPEAKERS, IN-CAR FOR DRIVE-INS 


Orive-ln Theatre Mfg. Co 30-A 

u 

Q .

|>und systems to fit any size drive-in the- 

again assuring the purchaser a system 

,iat will deliver high fidelity sound with 

-enty of reserve power which is so necesry 

in any drive-in theatre. You can be 

isured this company will supply the 

ight" type, size and combination of sound 

luipment for either type of theatre 

ive-in or conventional theatre. 

i 

;re, 

: June 

— 

. 

ERVICING SOUND SYSTEMS 


jie small speakers for cars. But from exerience. 

the writer recommends the use 

f single-track recording in conventional 

leatres using only one speaker unit—high 

nd low frequency combination. You will 

|e better satisfied with the quality from 

lis setup, if you use only single-track 

lagnetic somid. 

Most projectionists are probably aware 

the fact that phase relationship between 

f 

IP four tracks is not consistent in all 

iint,s. That is why the "mixing" of four 

acks is all right for drive-in theatres using 

j-nall in-car speakers, but not very satisictory 

for indoor theatres, in the writer's 

pinion. 

COMMENTS—RCA can furnish 

various 

pmbinations of amplifiers, pre-amplifiers. 

nd speaker units to fit any type and size 

'f auditorium. The various types of power 

nd pre-amplifiers furnish the necessary 

ower output, and always with sufficient 

[i 

t^ 

Scene from "The Seven Year Itch, 20th Century-F 

CinemaScope Production. 

Gross more 

every week 

with your 

iR'.Ôi 

Bausch & Lomb 

Super Cinephor 

Projection Lenses 

ZA'i all-new speaker design for conventional tfieres. 

High and low frequency units may be used 

various combinations to meet special acoustical 

quirements of any size theatre auditorium. This 

lit is used in PG-302 sound system. The right 

eaker combination is absolutely necessary in order 

secure brilliant, crisp, clear sound reproduction; 

so, speakers must be correctly phased for perfect 

suits. 

itra power to take care of any print with 

w-level recording in places. The many 

jeaker assemblies, some of them illusated 

in this article, assure good coverage 

nd high fidelity sound output in medium 

Id large auditoriums. 

Likewise, RCA offers a wide variety of 

The WTiter strongly recommends that the 

irchaser of new sound equipment seek the 

rvlces of a qualified engineer before makg 

final selection of any type of sound 

stem, if you want expert information on 

le size of amplifiers, speakers, and other 

PERFECT- PICTURE PAIR 

Count on Marilyn to bring them 

in . . . and count on your B&L 

Perfect-Picture Pair to bring 

them back, -week after 

week, to enjoy today's 

clearest, brightest fullscreen 

vievv's. Complete line 

for all projectors . . . for 

theatres and drive-ins . . 

for Wide Screen, CinemaScope, 

SuperScope. 

SEE THE BIG DIFFERENCE 

ON YOUR OWN SCREEN 

IN FREE DEMONSTRATION 

Write today for demonstration, 

and for Catalog E-123. 

Bausch & Lomb Optical 

Co., 72042 St. Paul St., 

Rochester 2, New York. 


JXOFTICE : 

4, 1955 

61

If 

' 

SERVICING 

SOUND SYSTEMS 

Continued horn preceding page 

units necessary to fill the requirements of 

your particular situation. Rely on the unbiased 

opinion of a sound and projection 

engineer. I have seen too many installations 

where the selection of the power 

amplifier, sound heads, and speaker units 

were not right for the requirements of the 

theatre and had to be changed in order to 

secure perfect results: in many cases, a 

costly change which could have been 

avoided. 

Moreover, the modification of any make 

of sound system should be done by an 

engineer as he knows just what can be 

done with existing equipment to secure 

the desired results. 

Stencils on Porcelain Enamel 

Lobby wall designs of all kinds can be 

readily stenciled on porcelain enamel during 

its manufacture and fired on as indelibly 

as pottery decorations. Decalcomania 

transfers, like those for pottery, may 

also be applied. Even wood grains can be 

duplicated to give the effect of wood, with 

the permanence and durability of porcelain 

enamel. A number of artists around the 

country paint murals on porcelain enamel. 

It is one of the most attractive finishes for 

theatre walls. 

Each month in the MODERN THEATRE Section, 

Wesley Trout will present practical questions 

and answers pertaining to sound and projection. 

If you have a technical problem send it 

in and it will be answered here. Enclose a 

stamped, self-addressed envelope for a quick, 

personal 

reply. 

/ recently ran a picture and, ivluit a mess 

on changeover cues! The motor start and 

changeover cues were in the middle of the 

frame, and the dots on this company's 

picture, on the usual side where they are 

placed on all pictures, are small as a rule. 

I wonder why. These also were placed in 

a spot where it was hard to make the 

changeover right. I think sound on pictures 

should not start for say three feet from the 

start of each reel. A better changeover in 

sound could be made and no talking would 

be cut out. MGM does this and it is a real 

pleasure to run the picture. Where I work, 

most all the prints are in good condition, 

for lohich I am very thankful. Good leaders 

should be placed on the start and end 

of each reel so the print will not be damaged 

as when only a short piece of leader 

used. 

is 

Whatever became of those plastic shipping 

cases we read about that were being 

tested and supposed to be in use before 

long? 

I think all film companies should have a 

standard leader with large numbers, such 

as 1,2, 3, 4. etc. You really can see them 

without using a spy glass, and lately I have 

had a few prints where even a spy glass 

icould not help! Maybe some of the film 

companies will read this and put larger 

numbers on their prints for us projectionists. 

Well, all we can do about it is hope 

for a change like the above— standard 

leaders and larger numbers.— Earl Rupple. 

Kansas City, Mo. 

I agree with you! Changeover marks 

should be clearly visible and placed on the 

print so a changeover can be made perfectly, 

and any cues placed in the center 

of the frame would certainly mar projection. 

I think the new plastic shipping 

cases soon will be in use, after they are 

thoroughly tested. 

Film Must Run Smoothly 

The motion of film 'sound track) must 

be smooth and very steady past the scanning 

beam. Therefore the stabilizer drum 

should revolve freely and be kept very 

clean. The correct tension must be maintained 

so that it will revolve smoothly, and 

keep the film running past the scanning: 

beam at a steady speed and not by jerks. 

If the film does not travel smoothly, it 

will cause "flutter," which is a tremolo in 

the sound reproduction. The projectionist 

should always guard against this. 

Ri'SEAT with the 

IRWIN 

/%f\fjkrj 

...ITS A SOUND, 

INVESTMENT! 

Now that you again have 'em coming, don't lose 'em with old, 

inferior or uncomfortable seating. Re-seat with the IRWIN COMET chair. It's 

designed and built to provide that extra measure of comfort and good 

appearance that keeps your customers coming back again and again. Its 

newly improved consfrucfion assures exceptionally long and dependable 

service with a very minimum of maintenance cost. Write today for complete 

details on how you can boost profits by re-seating with the modern-to-the-minute 

IRWIN COMET, the investment that quickly pays for itself 

SiRCTTTB 

Irwin seating ^î^S 

GRAND RAPIDS, MICHIGA N^ 

62 The MODERN THEATRE SECnOI L

ew Sign-Making Kit 

jr Interior Displays 

P-1325 

FOR MORE 

INFORMATION 

An Electronic Car-Hop 

For Highway Patrons 

P-1328 

USE Readers' 

Bureau Coupons, Page 59 

Extra punch may be added to lobby and 

)ncessions displays with Hernard Manuicturing 

Co.'s 3-D sign kit, a complete 

ickage for making signs with changeable 

lessages. Basically, the kit consists of 

guide rule, a strong fiberboard cabinet 

Id three to four fonts of plastic-ceramic 

Iters and numerals varying from ^'4 to 

2 inches in height. Each of the letters 

js a hardened steel pin molded into its 

»ck so that it may be attached to any 

ift surface with a minimum of pressure, 

'hen not in use the letters, which may be 

;ed repeatedly, are stored on any of the 

X sliding shelves in the cabinet. The kits 

e available in three different models: 

0. 204 which contains 624 characters in 

iree different alphabets; Nos. 205 and 206 

ich containing 815 characters in four difrent 

alphabets. Two leatherette-covered 

;lotex display backgrounds measuring 

1x18 inches also accompany the kit. The 

ickgrounds come in a choice of black, 

d, blue, brown and green. 

irtable Air Conditioner P-1326 

ir 

Small Areas 

A portable conditioner, which is particurly 

adaptable for such small areas as a 

:eatre boxoffice, has been placed on the 

arket by Activeaire Devices, Inc. The 

lit humidifies the air and removes most 

the pollen and soot as well as either 

ating or cooling, the manufacturer reirts, 

thus creating a comfort zone of 

"Out 10 feet around the unit. It is portile, 

may be used anywhere where there 

an electrical outlet. The size of the air 

nditioner is 12x16x8. 

Display Cases for Cigarets P-1327 

Offered at No Cost 

R. J. Reynolds Tobacco Co. is now offering 

to drive-ins without cost a new allmetal 

display case with a capacity of 170 

packs of both regular and king-size 

cigarets. Designed to boost impulse buying, 

the merchandiser was built to fit all makes 

of upright cash registers. One of the main 

features of the unit is the gravity-feed system 

which allows packages to slip down 

and forward for quick and convenient dispensing 

by the concessions cashier. The 

cashier is the only person with access to 

the cigarets. Reynolds is also offering two 

other display units for its retailers. One is 

the Cavalier menu board which displays 12 

different items to make it suitable for concessions 

operations. The other is an enlarged 

counter or shelf display case with a 

capacity of 12 cartons of regular or kingsize 

cigarets. 

Claims made (or products described editorially 

on this and other pages are taken from the 

manufacturers' 

stotements.

. 

Stereophonic Speaker System 

Now In Production 

P-1330 

RCA theatre supply dealers are now 

handling a new Griggs theatre chair combining 

comfort with durability at a new low 

cost. The short-back chair. Model 71MBW, 

features braced double-wall end stands individually 

matched to floor inclines to assure 

constant seat heights and proper fitting. 

The chairs are equipped with manually 

operated ball-bearing hinges for sure 

up and down stops. All metal parts have, 

been treated with a rust-resistant phosphate 

coat on the underside and baked 

enamel on the topside for longer life. Upholstery 

includes seats cushioned by steelcoil 

springs and padding for the combination 

metal and plywood-panel backs. A 

variety of plastic tops and fabrics are available 

for seat and back coverings. The 

chair is believed to be the lowest-priced 

of its 

type. 

A Smaller, Light-Weight P-1332 

Rug Shampoo Machine 

The Kent Co. claims its new K-ll rugshampoo 

machine with an offset motor has 

several advantages over the more conventional 

and larger models. By reducing the 

size and the weight, the K-ll is claimed to 

have a greater maneuverability and speed 

J 

Don't Swear — Install 

£/ecff/c-A ire 

"C" MODEL 

HAND DRYERS 

Eliminates towels! Provides safe, sanitary, 

economical, dependable, around-the-clock drying 

service I Keeps washrooms neat, clean. 

Available in recessed or surface mounting 

models. 

for Complete Details — WRITE Dept. D 

ELECTRIC*AIRE ENGINEERING CORP. 

209 W. Jackson Blvd. • Chicago 6, III. 

ELECTRIC-AIRE OF CANADA • 669 Talbot St. • St. Thomis. Ont. 

The >Aîdest Line 

of 

Theatre Chairs 

Model 432 theatre speaker system is 

begin produced by the Stephens Manufacturing 

Corp. for stereophonic sound installations 

according to company spokesmen. 

By mounting the high frequency unit 

en a board, proper phasing of the sound is 

achieved. The unit furnished in flat black, 

which measures 69 inches high, 36 inches 

wide and 30 '2 inches deep, provides fine 

highs by use of the Stephens Tru-Sonic 

P-30 high frequency driver and attenuator 

with a ten-cell exponential horn and a 600- 

cycle crossover. Two 103XX. low frequency 

drivers assure a full bass response. Shipping 

weight for the unit is 297 pounds. 

Low-Cost Upholstered Chair P-1331 

Is 

Short-Back Type 

in operation. It uses an 11-inch brush as: 

compared to the standard 15 inches and 

weighs only 49 pounds, thus eliminating the 

problem of crushing rug pile. A fully enclosed 

!-! h.p. motor is used to power the" 

brush at 135 rpm. Longer life for the ma( 

chine is assured by thus protecting botl 

the motor and two-gallon solution tanl 

from foreign matter, such as dust, lin 

and moisture. Positive lubrication of al 

moving parts is accomplished by sealini 

them in a grease chamber. The handle 1: 

detachable and may be adjusted to an 

desired height. The machine also may b; 

used without the tank for polishing floors 

64 

Free 

planning 

service. 

• The lowest priced to the 

most luxurious. 

• Sturdy cost iron and/or 

steel. 

• Comfortable full-upholstered, 

padded or spring 

backs and seats. 

• Beautifully styled end 

standards. 

• Upholstering materials, finishes 

and colors for every 

taste. 

IDEAL 

See four Independent Theatre Supply 

Dealer or Write for Literature 

SEATING COMPANY 

Grand Rapids, MIchig 

BETTER 

SEATING 

MEANS 

BETTER 

BUSINESS 

^ 

THEATRE TESTED and 

^1 

THE WORLD FAMOUS 

PROVEN 

SILVERLITE ff 

ALL PURPOSE SEAMLESS SILVER SCREEN — MAINTAINS HIGH QUALITY 

EVEN LIGHT DISTRIBUTION — MEETS ALL REQUIREMENTS — FOR ALL 

SYSTEMS— RATIOS 

GUARANTEED -NEW LOW PRICES 

THEATRE SCREENS WITH A V/ORLD-WIDE REPUTATION 

— SINCE 1927 — 

FOR FULL INFORMATION—SEE YOUR DEALER OR WRITE 

VOCALITE SCREEN CORPORATION 

ROOSEVELT, N. Y., U. S. A. 

The MODERN THEATRE SECnd 

^

I 

peak 

i many 

I 

1 National 

ift Drink Dispenser to 

ondle Peak Periods 

' 

;x20x40 inches. 

P-1333 

jirror for Advertising P-1334 

|i Attach to Dryer 

Dryer Sales Corp. has developed 

'.clever promotional item in the form of a 

lirror to be attached to its automotic hand 

|yers. Known as the Mirror-vue, the dryer 

jtachment looks like an ordinary mirror, 

!.t withing ten seconds after the dryer is 

'it into use it flashes a message which refiins 

until the drying action ceases. It is 

rticularly well-suited for the display mes- 

Sges concerning coming features or reiinders 

about keeping the restroom clean 

any other message that the exhibitor 

ght desire. Because of its special construction 

the Mirror-vue will flash any type 

of message whether it be a photograph or 

typed copy. The unit which is permamently 

mounted by means of wall fittings and wires 

to the dryer, is said to be very durable and 

an effective advertising medium becau.se it 

reaches a special captive audience. 

New Plastic Material P-1335 

For Masonry Repair 

Plyocrele, a neoprene rubber emulsion 

.suited for the repair of cracks, joints and 

worn spots on masoni'y side walls and other 

masonry construction, is now being marketed 

by United Laboratories. The new 

product is shipped dry but may be mixed 

into a plastic reforming material in a 

matter of minutes. It is claimed that it is 

easy to apply and dries within an hour. 

A variety of colors is available. 

jA new 16-model line of soft di-Juk dis- 

.'nsers has been introduced by the Koldraft 

division of Uniflow Manufacturing Ceiling or Shelf-Mounted P-1336 

). One of the main features of the new Air-Conditioning Units 

.18 is the introduction of the Uni-Jet. a 

For those theatre operations where floor 

Lrbonator which offers increased output 

space is at a premium and air conditioning 

periods by means of a controlled 

is needed, the commercial and air conditioning 

department of General Electric Co. 

\i bank and circulating ice water. The 

jainless steel units may be used for a 

has developed a line of ceiling or shelfmounted 

air-conditioning units. The air 

|riety of dispensing tasks by changing 

ie faucets. A single unit may dispense 

conditioners, which are available in either 

as four flavors, jet stream and 

water or air-cooled models, are being 

ft soda and ice water or non-carbonated 

of 5 and 7y2-ton 

liits 

e unit with syrup compartment are 

offered in a choice 3, 

id pulpy drinks with installation of the 

capacities. The same hermetically sealed 

oper number or type of faucets. The 

condensing units used in the floor models 

spensers are self-contained and remote 

are used in the water-cooled units. A five- 

are available. Basic dimensions of 

year warranty covers the entire refrigeration 

system of both models. Improvements 

on the new air conditioners include the 

reduction of sound, larger fans for volume 

air movement and an automatic "muggy 

weather" control to step up moisture removal 

from the air on humid days. Prices 

on the water-cooled models are comparable 

to the present floor models and slightly 

higher on the air-cooled type. 

When exploiting your theatre, or the 

product being shown, the exhibitor should 

forget the old saying that "The American 

people love to be fooled." It DOES NOT 

apply to theatre publicity! Large numbers 

of former movie patrons have deserted 

this type of entertainment because of overexploitation. 

*25 

DOWN 

Balance 

$10 

Monthly 

400 DELUXE 

PENNY 

FORTUNE 

SCALE 

NO SPRINGS 

Large Cash 

Box Holds 

$85.00 in 

Pennies 

WEIGHT 165 LBS. 

Invented and mode only by 

WAT L I N G 

Manufacturing 

Company 

4650 W. Fulton St. Chicago 44, Illinois 

Est. 1889-Telephone: Columbus 1-2772 

Coble Address: WATLINCITE, Chicago 

MORE THEATRES 

HAVE WAGNER 

CHANGEABLE 

COPY DISPLAYS 

ihan all other makes! 

Write for Illustrated Circulor 

showing these ond 

other Wenzel Improved 

ond New Products. 

WENZEL NEW 

INTERIOR 

SHIELD 

PRO 55 

LI.GHT 

to be used in conjunction with the PRO 47. 

• 

EW 78 

WENZEL PROJECTOR 

CO. 

2509-19 S. state St. Chicago 16, III. 

Write for free catalog. 

WAGNER SIGN SERVICE, INC. 

218 S. Hoyne Avenue • Chicogo 12, Illinois 

"PHILLIPS Carbon Savers, Save Carbon 

Waste. Only $2.50 each and Up. 

Mfd. by Phillips, Box 788, Charleston, W. Vo. 

Ask Your Theatre Supply Dealer 

I 

XOFFICE : 

: June 4, 1955 65

; crippled 

• 

. . . there's no business like 

s/iow business and t/iere 

about PEOPLE/ and PRODUCT 

are no iadders /il

T 

' 

Alexander 

' 

the 

to devote full time to research. The stipends 

vary from $1,400 to $2,100 for each 

student depending on his marital status. 

To satisfy the need for a versatile film 

coding and numbering machine created by 

the new screening processes, S.O.S. Cinema 

ic international scope of the Ampex Corp. opera- 

)n was illustrated recently when Cnrique Jorda, 

;/)(, conductor of the San Francisco Symphony 

•chestra, stopped at the plant to audition several 

his recordings that will be broadcast oyer the 

vpex-equipped Italian radio network. Shown disssing 

the project with Jorda are Wolfe Frank 

the left, who will soon become manager of the 

:ms ffices in London, England, and Harrison Johnm, 

new director of Ampex International. 

Film Co, has promoted H. V. 

homason from salesman for the North 

iarolina territory to district manager for 

lie states of North and South Carolina, He 

icceeds D. B. Kizziah, who retired recently. 

Continuing the program it inaugurated 

1939, Eastman Kodak Co. has announced 

will award 34 fellowships for advanced 

judy in physics, chemistry and chemical 

'igineei'ing for the academic year of 1955- 

;, The 34 scholarships valued at $100,000 

I ill go to a corresponding number of uni- 

îrsities and colleges in the United States 

id Canada, Each school will select a 

cipient for the fellowship with preference 

lown to students in their last year of 

'udy for the Ph.D. degree. The purpose 

program is to allow the students 

The improved Moy visible film edge numbering 

machine distributed by S.O.S. Cinema Supply Corp, 

It has a special inking system. 

Supply Corp. introduced its Moy visible 

film edge numbering machine. The 1955 

model features an improved inking system. 

The value of the machine lies in its ability 

to simplify the checking of titles and footage 

by eliminating the need for using the 

original film in editing. Instead, it uses a 

work print which can be matched with the 

original by edge numbering. This is an 

asset for the projectionist when frames 

break as he can easily identify the film by 

the numbers between the perforations. By 

means of the Moy machine, distributors can 

number, code and catalog every film before 

its release. S.O.S. reports that owners of 

older Moy models may replace the old inking 

systems with the new automatic units 

at a nominal cost. 

V 

Got the Blues 

In the Night? 

on repo.nng or repl a ^^^^ 

„nco.fo.obieseotsÂte^^^^^__^^^,,, 

the job-o. «"'^-°*°;' ^ UP! You'll 

MANUFACTURERS 

and seat covers. 

DISTRIBUTORS 

Upholstery fabrics and 

general Seating Supplies. 

rvr PHONE 42-1658 

WRITE. WIRE PHONt 

or 

theatre seat 

Si 

PRESENT CINEMASCOPE 

at 

LOWEST PRICE EVER 

seruice co. 

»60 Hermifage Avenue 

Nashville. Tennessee 

CINEMATIC IV Adjustable Prismatic 

Anamorphic Lenses with 

permanent mounting brackets for 

all 

projectors. 

KOLLMORGEN Snaplite Series II 

Coated Prime Projection Lenses 

Proven by Performance. 

^ 

THE PERfECT PAIR 

PERFECny PRICED 

All for ^595 

TIME DEALS AVAILABLE WITH ONLY $200 DOWN-FULL YEAR TO PAY ^ 

SPECIAL OFFER!- 

MIRRO-CLAHIC SEAMLESS METALLIC SCREENS 

Al New Low Price 89c Sq. ft- 

S.O.S. 

CINEMA SUPPLY CORP. 

SPECIAL APERTURES for all 

Cinemascope Ratios from S4 pr. 

Dept. C, 602 WEST 52nd ST., N. Y. C. 

Phone. PLaza 7-0440—Cable: SOSOUND 

For 

YOUR 

BOXOFFICE 

Engraved by 

our exclusive 

process on lucite 

to your 

specifications. 

LAMOLITE 

ILLUMINATED PRICE ADMISSION SIGNS 

Our enlorged plant facilities assure 

OVERNIGHT service from coast to coast. 

Plastic Signs Engraved for the Entire Theotre 

Send for Folder *Pot pend 

Edgar S. 

682 Sixth Avenue 

Bowman 

New York 10, N. Y. 

t*XOFFICE 

67

— 

. Menominee 

— 

IP 

u 

is 

the time 

The following concerns have recently 

filed copies of interesting descriptive literature 

with the Modern Theatre Information 

Bureau. Readers who wish copies may 

obtain them promptly by uîng the Readers 

Bureau postcard in this issue of The Modern 

Theatre. 

quiring return of construction and frames; 

E, large and complicated sets requiring 

experienced supervision. Not only 

does the catalog contain detailed information 

on prices, but it includes data on the 

use of fireworks such as the construction 

of displays and safety rules. Pull illustrations 

of special displays are included. 

L-1712 Specially designed clothing and 

uniforms are tiie subject of a new catalog 

issued by Collegiate Specialty Co. Typical 

of the many items featured in the 12-page 

lolder are long and short-sleeve shirts for 

both men and women, sweaters and jackets, 

skirts and ties, all bearing the name of the 

drive-in. Along with a selection of novelty 

hats, the catalog also lists a variety of 

name plaques that can be sewn on the 

clothing of personnel if entire uniforms are 

not desired. All of the items are illustrated 

and fully described, including prices. An 

order blank accompanies the material. 

L-1713 The Untted States Air Conditioning 

Corp., which was founded in 1924 

as Aixtic Nu-Aire, is offering a 12-page 

booklet that outlines its history, products, 

and facilities for manufacturing. The wellillustrated, 

two-color pamphlet not only 

traces the firm's contributions to the air 

conditioning industry but includes details 

on its line of heating, ventilating and air 

conditioning equipment. 

In 

Your Admissions 

Control System 

If there ever was a time when the 

Motion Picture Industry NEEDS 

every dollar that comes to its door— 

that time is now. 

Revenue lost through ticket manipulation 

or employee connivance can 

doom your operation. (Last year, 

America's theatres lost over 15 million 

dollars through improper ticket 

handling.) 

Make sure your theatre's admissions 

control system is profit-tight . . . with 

Automaticket Register and 

Ticketaker, to give you effective control 

both in the box office and at the 

door! Write for full information. 

General Register Corp. 

43-01 Twenty-Second Street 

Long Island City 1, N. Y. 

1018 S. Wobosh Ave., Chicago 5, Illinois 

L-1714—How TO CONVERT soft drink 

profits from pennies to dollars by using 

the ClubBar dispensers produced by Temprite, 

ClubBar, Inc., is told in detail in two 

publications issued by the makers. By 

means of a convincing set of charts and 

diagrams, Temprite offers a detailed explanation 

of how to build profits, save 

space and lower labor costs with the Club- 

Bar. Complete information is also offered 

on the unit's dimensions, operation and 

specifications. The all-electric ClubBars 

are designed to dispense a choice of four 

flavors and plain carbonated water at a 

rate of 240 glasses per hour. 

L-1715 The educational division of the 

PX-Lab Co., makers of FX-4 and FX-7 

used to prevent the clogging of septic tanks 

and cesspools, is now distributing a free 

booklet entitled "The Story of Willie Bacteria, 

or How to Take Care of Your Septic 

Tank or Cesspool." By means of cartoons 

and a simplified story, the eight-page 

booklet explains the workings of disposal 

systems and the necessary interaction of 

the bacteria. To assure the continued bacterial 

action so vital to efficient disposal. 

the booklet suggests the use of PX-bacterial 

preventives, which are sold with a moneyback 

guarantee. 

L-1716 Lafer Enterprises, manufacturer 

of fireworks, has issued a 28-page 

catalog which will be of interest to promotion-minded 

drive-in operators. The comprehensive 

publication is divided into five 

sections: Section A on made-up aerial displays; 

B, ground sets; C, aerial shells and 

miscellaneous items; D, special sets re- 

THEATRE CHAIRS 

Theatre Seating Division 

• Michigan l 

^^ 

WretL 

ait 

ADLER ANNOUNC EST 

new 

sizes 

4" . 6 ' - 8 ' - 24' 

"THIRD DIMENSION" 

PLASTIC LETTERS 

Adler Changeable Letter Display 

Equipment the proven favorita 

for theatre signs that build boxoffice 

lines— now includes a complete 

range of sizes, from 4" to 

24", in Plastic or Cast Aluminum 

Letters. 

For Complete Information About Adler 

Letters and Frames, ConUct Yoiir Distributor 

or Write (or Free Catalog to: 

ADLER SILHOUETTE LETTER CO. 

11843-A W. Olympic Blvd., Los Angeles 64 

'Bsi 

68 

The MODERN THEATRE SECnOi 

^

, 'i 

i 

I-T 

flXOf f iCEiB D D ii J l] ii^ iJ J D 5 

Tie EXHIBITOR HAS HIS SAY >bout hctures 


iagonfly Squadron (AA)—John Hodiak. 

Bijara Britton, Bruce Bennett. A good 

picture for a double. Our fans on 

V want westerns, etc., so this didn't 

hot." Played Sat. Weather: Okay.— 

D ,V Trisko. Runge Theatre, Runge, Tex. 

R- jI and small-town patronage. 

COLUMBIA 

imboo Prison (Col)—Robert Francis, 

ine Foster, Brian Keith. Very good 

jner of war story. Robert Francis, fresh 

1 his role in "The Caine Mutiny," is very 

I. He should become very popular soon. 

16 of the "brainwashing" scenes a little 

al. Did only average business. Played 

Sat. Weather; Fair.—Michael Chiaven- 

, Valley Theatre, Spring Valley, 111. 

ulation 5,000. 

ack Knight, The (Col)—Alan Ladd. 

P -icia Medina, Andre Morrell. That Ladd 

w hardly the type to put in a tin suit and 

w jot more experience with costumers and 

ki.hts with armor. Wish they would fix it 

K he boys could get their money out of 

Eland in some other way, so I wouldn't 

hi; to suffer. If the little man with the 

ti suit tries to put this in your stocking, 

K him off. Played Fri., Sat. Weather: Dry. 

— ayme P. Musselman, Roach Theatre, 

Uoln, Kas. Small-town and rural patron- 

»( 

[tw vs. Billy the Kid. The (Col)—Scott 

Blly, Betta St. John, James Griffith. This 

oiloor action flicker should do well in most 

si itions. We doubled this with "Sabrina" for 

01: bread and butter change and did fairly 

Wj. Played Wed., Thurs., Fri. Weather: 

O'l.—Robert Klinge, Uptown Theatre. 

S»ilia, Mo. Medium-size town and rural patiâge. 

Do It Again (Col)—Jane Wyman, Ray 

l^t's 

i/i and, Aldo Ray. This oldie from Columbia 

(E: very fair terms) and in color is one 

d; Jy little show. Jane Wyman does some 

pi ty risque dancing in it. It all adds up 

ttifhat I would call a "cute" show. Aldo 

R' will pull in the teenagers; he plays 

ill-muscles and no-brain type for the 

relief. Played Sun.. Mon. Weather: 

I. Roche, Vernon Theatre, Vernon. 

r Population 610. 

] the Waterfront (Col)—Marlon Brando, 

Kl Maiden, Lee J. Coob, Eva Marie Saint. 

I ;ed it as did the few who came to see 

It. We played it after the reports that it 

w. nominated for so many Academy Awards, 

bi t was like all award.i pictures—people here 

jii don't come to see them—why, I'll never 

k'v! The novelty of TV hasn't worn off 

yt lere and we can see it. Played Sun., Mon., 

T: ;. Weather: Fair.—Evelyn Burgess. Roxy 

T" itre. McClusky. N. D. Population 900. 

METRO-GOLDWYN-MAYER 

I 

hena (MGMi—Jane Powell. Edmund 

Pi lorn. Debbie Reynolds. Mighty satis- 

'« iry. Let's watch the business done by 

"i type of film and compare it to costume 

Pr uctions, heavy dramas—of course, any- 

'!i ; can be overdone. Played Tues., Wed. 

Weather: Good.—Elaine S. George, Star Theatre, 

Heppner, Ore. Small-town and rural 

patronage. 

Bad Day at Black Kocli i MGM)—Spencer 

Tracy, Robert Ryan, Anne F'rancis. Here is 

a good western with some red-blooded action 

that we should have used on our week- 

Horses, Actors Too, 

Do Bang-Up Job 

piDE CLEAR OF DIABLO (U-D—Audie 

Murphy, Susan Cabot, Dan Duryea. 

When and if Audie Murphy fails to draw 

a reasonable crowd, then it's high time 

to close the doors and go fishing. This 

one has a horse chase in it that is tops. 

Not only the horses but the actors do a . 

bang-up job. Susan Cabot drew a lot of 

good comment and so did the beautiful 

Technicolor. I put this with a Leon Errol 

comedy and a Tom & Jerry cartoon for a 

most satisfactory program. Double 

features won't draw any better. 

Vernon Theatre 

Vernon, Fla. 

I. ROCHE 

end cliange. It just wasn't the type for Sunday 

and we didn't have enough to fill the 

house once in all four days. Tracy was 

plenty good but no sale for us. Played Sun., 

Mon., Tues., Wed. Weather: Nice.—Mayme P. 

Musselman, Roach Theatre, Lincoln, Kas. 

Small-town and rural patronage. 

Betrayed (MGM)—Clark Gable, Lana Turner, 

Victor Mature. Better than expected by 

the few patrons who came. This lost money. 

I can't explain the poor Technicolor of MGM 

prints; they look so washed out or faded. 

Other exhibitors have commented about thLs 

for years. Played Sun., Mon. Weather; Good. 

—Leonard J. Leise, Roxy Theatre, Randolph, 

Neb. Small-town and rural patronage. 

Brigadoon (MGM)—Gene Kelly, Van Johnson, 

Cyd Charisse. Darned if I know, we 

thought it a little too much fantasy for our 

people but had some nice comments on it. 

Lots of others just walked out with their 

teeth in their mouths like they thought we 

had put something over on them. The take 

was about average on our money nights. 

Played Fri., Sat. Weather: Good.—Paul 

Ricketts, The Charm Theatre, Holyrood, Kas. 


Deep in My Heart (MGM)—Jose Ferrer, 

Merle Oberon, Helen Traubel. A beautiful 

picture but I guess it wasn't the small-town 

type. We hardly made film in three days. 

Floyd Faubion, Star Theatre, Teague, Tex. 

Executive Suite (MGM)—William Holden, 

June Allyson, Barbara Stanwyck. An excellent 

movie with a difference. Although the 

acting is first-class and the story most interesting, 

it can only be recommended to the 

larger houses in big areas. We did good business 

and it was enjoyed by most in good 

houses. It's good to see so many top stars 

all giving in their best in one movie. Played 

Sun., Mon. Weather: Pine.—Dave S. Klein, 

Astra Theatre,_ Kltwe-Nkana, Northern 

Rhodesia, Africa. Mining, government, business 

patronage. 

Gone With the Wind (MGM) Rei.ssue—Vivien 

Leigh, Clark Gable, Olivia DcHavilland. 

Here is the show that runs three hours and 

45 minutes, but in our opinion it's the best 

time that you will ever have in your theatre. 

This was played In Sturgis on wldescreen, and 

the print was new. Tire story, sound and color 

were as good as the print was when it wa-s 

released. Play it by all means; even at percentage 

you should do O.K. Played Tues.. 

Wed., Thurs. Weather; Snow and cold.— 

Sam Holmt)erg, C. H. Grass, Regal Theatre, 

Sturgis, Sask. Small-town and rural patronage. 

Her Twelve Men iMGM)—Greer Garson. 

Robert Ryan, Barry Sullivan. This took a 

well-spent afternoon to get .some good wordof-mouth 

advertising. A week in advance I 

sat down and wrote a personal letter to every 

school principal in town inviting the teachers 

and PTA, giving them a brief sjnopsis of 

the picture. Suitable for Tuesday-Wednesday 

and it made us some friends. "The boxoffice 

was only average on Tuesday and below on 

Wednesday. Played Tues., Wed. Weather: 

Mild.—Lew Bray jr.. Queen Theatre, Mc- 

Allen, Tex. English and Spanish speaking 

patronage. 

Last Time I Saw Paris, The (MGM) — 

Elizabeth Taylor, Van Johnson, Walter 

Pidgeon. 

This picture is not for small towns. 

It is rather on the heavy side and although it 

IS a very good picture, it will not build any 

business for you. I had it booked for three 

days. It drew fairly well on the Sunday 

opening, but it died on Monday, so I pulled it. 

The picture was sold at top flat rental and I 

did not break even. But nobody can break 

even with the prices the producers demand 

Played Sun., Mon. Weather: Good.—W. L. 

Stratton, Lyric Theatre, Challis, Ida. Population 

700. 

Rogue Cop (MGM)—Robert Taylor, Janet 

Leigh, George Raft. I thoroughly enjoyed 

every minute of Rogue Cop. It's a man's 

show. Very few women came but it will get 

some men out who haven't been coming. 

Robert Taylor, as usual, is excellent. Janet 

Leigh also did a good job. My patrons would 

rather see her without Tony Curtis as the 

leading man.—W. S. Pimk, Star Theatre, St. 

Stephen, S. C. Population 1,000. 

PARAMOUNT 

Rear Window (Para) — James Stewart. 

Grace Kelly. Thelma Ritter. Swell, absolutely 

(Continued on next page) 

A Few More Like This 

Will Make More Fans 

•THREE RING CIRCUS (Para)—Dean 

Martin, Jerry Lewis, Joanne Dru. We 

did very well according to present conditions 

and our patrons liked the show 

enough to tell us the fact. Color in Vista- 

Vision is tops, we like it. But something 

will have to happen to get that lost 

audience weaned away from home and 

maybe a few more like this will turn the 

trick. Worth a date on your very best 

time. 

MATME P. MUSSELMAN 

Roach Theatre 

Lincoln, Kas. 

OFFICE BooldnGuide June 4, 1955

. . 

The EXHIBITOR HAS HIS SAY f 

(Continued from preceding page) 

swell, but fell fax short for Sunday-Monday. 

Shoulda stayed in bed, gone fisliin' or played 

it up Tuesday-Wednesday instead. Played 

Sun., Mon. Weather: Pair.—Lew Brady jr.. 

Queen Theatre, McAllen, Tex. E^nglish and 

Spanish spealiing patronage. 

Sabrina (Para)—Humphi-ey Bogart, Audrey 

Hepburn, William Holden. Of all the Sunday, 

Monday, Tuesday runs on pictures in the past 

year, this brought the poorest grosses we've 

ever had. Not even half a house on Sunday 

night and didn't pay operating expense other 

two nights. Definitely not a small-town picture! 

Wrong man got the girl was the unanimous 

opinion. We enjoyed it immensely! 

Played Sun., Mon., Tues. Weather: Beautiful, 

showery.—Ida and Walt J. Breitling, Comfrey 

Theatre, Comfrey, Minn. Small-town and 

rural patronage. 

Three Ring Circus (Para)—Dean Martin, 

Jerry Lewis, Joanne Dru. Fine entertaining 

picture for old and young. Didn't do so well 

as previous M & L pictures. Rental outrageous, 

so no profit. The net profit of 

Pai-amount and other companies is staggering, 

while we small exhibitors struggle for 

existence to keep from closing our doors. 

Played Thurs., Fri., Sat. Weather: Good.— 

Leonard J. Leise, Roxy Theatre, Randolph, 

Neb. 

War of the Worlds (Para)—Gene Barry, 

Ann Robinson, Lewis Martin. If you take 

the picture at its face value, you will call 

it fantastic. But if you took a picture of 

the world today in our Atomic Age and had 

shown it 40 years ago, it would have appeared 

just as fantastic, while to us it is 

a grim reality. Maybe this picture 40 years 

from now will also be a grim reality. (Let us 

hope not). The picture is a little above the 

average science-fiction picture and drew a 

fair crowd under poor weather conditions. 

Played Fri., Sat. Weather: Very cold.— 

Fred L. Murray, Strand Theatre, Spiritwood, 

Sask. Small-town and rural patronage. 

RKO RADIO 

Mr. Blandings Builds His Dream House 

(RKO Reissue)—Cary Grant, Myrna Loy, 

Melvyn Douglas. Haven't reported to this 

column for quite some time, but after reading 

Robert Livingston's report on MGM's "Crest 

of the Wave" played at the Crescent Theatre, 

Philadelphia, I just had to send this Uttle 

article in because I don't want him to hold 

the world's record for a low gross. "We 

booked "Mr. Blandings Builds His Dream 

House" for Tuesday, Wednesday, Thursday. 

On the second night, no one here seemed 

to care whether he built his dream house or 

not. We never had a customer, not even a 

walk-in. Up to this moment, this puts Mr. 

Livingston in second place. Have been in 

this business 32 years, and our lowest gross 

prior to this one was 75 cents (three paid 25 

cent admissions) back in the 1931 depression 

days; and those three paid customers saw 

the picture, "You Got to Laugh to Keep From 

Cryin'."—Marion F. Bodwell, Paramount Theatre, 

Wyoming, 111. Population 1,500. 

REPUBLIC 

Susan Slept Here (RKO)—Dick Powell, 

Debbie Reynolds, Anne Francis. Absolutely 

the tops in entertainment. This is just about 

the cutest comedy ever to play these parts. 

Held up well the second night which, in my 

estimation, is the test of a good show. Up at 

our drive-in, however, it fell miserably short 

of my expectations. Guess it was so good 

they'd already seen it elsewhere. Small towns, 

you can't go wrong on this one. Played Sun., 

Mon. Weather: The best.—I. Roche, Vernon 

Theatre, Vernon, Pla. Population 600. 


River of No Return (20th-Fox)—Marilyn 

Monroe, Robert Mitchum, Rory Calhoun. 

first 

picture, which was in 

good focus all the way through. We did a 

Our Cinemascope 

nice business with it. The "riding-the-rapids" 

sequence alone was worth the ticket price. 

Marilyn Mom-oe isn't very well received here, 

although this was her best picture to date. 

Played Sun., Mon. Weather: Snow. Michael 

Chiaventone, Valley Theatre, Spring Valley, 

111. Small-town patronage. 

Sun Valley Serenade (20th-Fox Reissue)— 

Sonja Henie, John Payne, Glenn Miller. We 

had to use this because of a missout. Played 

without advertising and as a result business 

was terrible. Print very good for a reissue. 

Played Wed., Thurs. Weather: Okay.—D. W. 

Trisko, Runge Theatre, Runge, Tex. Smalltown 

and rural patronage. 

The Robe (20th-Fox) — Richard Burton, 

Victor Mature, Jean Simmons. A GREAT picture, 

and this is certainly not news. In our 

case it had been mUked dry and was not 

worth the time or terms demanded by Fox. 

We felt this to start with and in this case 

Will Leave Casting 

To Others, Says Funk 

yOUNG AT HEART (WB)—Doris Day, 

Frank Sinatra, Gig Young. When I 

heard that Doris Day would make this 

with Frank Sinatra, I felt almost as bad 

as I did when I heard that Gene Kelly 

would play Huckleberry Finn—or that 

Jose Ferrer would play Romberg. I'm now 

glad I don't pick casts for movies, because 

"Young at Heart" is a picture to 

give your theatre a boost—it's great. 

Star Theatre 

St. Stephen, S. C. 

W. S. FUNK 

"He who laughs last pays dearly." We barely 

grossed our overhead on It, so oiir loss is 

the amount of the film rental. Played Sun., 

Mon., Tues., Wed. Weather: Good.—Paul 

Ricketts, Charm Theatre, Holyrood, Kas. 


There's No Business Like Show Business 

(20th-Pox)—Ethel Merman, Donald O'Connor, 

Marilyn Monroe. There's no biz like show 

busine.ss and there was sho' no business in 

this show. However, for its kind, I thought it 

very good and enjoyed it. And it's a good 

thing, for it sure cost me a pretty penny to 

see it. Played Wed., Thurs. Weather: Fair 

and warm.—Joe and Mildred Faith, Linn 

Theatre, Linn, Mo. Population 900. 

Three Coins in the Fountain (20th-Fox)— 

Clifton Webb, Dorothy McGuire, Jean Peters. 

The opening of this one swept us off our 

feet with its panoramic scenes and beautiful 

color ... all in perfect focus. A good picture 

but for some reason it fell flat here, 

gave us our second worst Tuesday-Wednesday 

since we have had the theatre . . . and we 

some flat moments. We 

this one. Comment . 

have 

lost 

surely had 

our shirts on 

fair. Played Tues., Wed.—Lloyd Hutchins, 

84 Drive-In, Amherst, Tex. Rural patronage. 

Three Young Texans (20th-Fox) — Mitzi 

Gaynor, Keefe Brasselle, Jeffrey Hunter. This 

is a very good western. It was liked by all 

but failed to do average business—no fault 

of the picture. Played Sat.—W. S. Funk, Star 

Theatre, St. Stephen, S. C.—Small-town and 

rural patronage. 

« 

WW 

' 

UNITED ARTISTS 

Cinemascope production. Only one complair i 

among our trade—too many Indian picture f 

That is starting to hurt here, too. Playe 

Sun., Mon. Weather: Fair.—Michael Chis ( |*! 

ventone, Valley Theatre, Spring Valley, ll!| |y 

• 

Population 5,000. ,jj 

Sitting Bull (UA)—Dale Robertson, Mar 

Murphy, J. Carrol Naish. This was a goo : 

Twist of Fate (UA)—Ginger Rogerii, k* 

Jacques Bergerac, Herbert Lyon. A raystei'l I'ii 

with a different twist. A good enough shoj' tl 

for top of a double. Played Wed., Thur tl 

Weather: Okay.—D. W. Trisko, Runge Thi' 

; 

t 

atre, Runge, Tex. Rural and small-tow 

patronage. 

UNIVERSAL-INTERNATIONAL 

Far Country, The (U-I)—James Stewai 

Ruth Roman, Walter Brennan. A good pi 

ture that did only fair on four days, weekei 

playing. Another shoot 'em up that is ju 

running the female patrons away. Oi 

biggest gripe from the ladies is, "Eve; 

Cinemascope picture is a western." So, th(| 

have another excuse for staying away and d: 

This drew on a par with similar stories, b; 

we just don't do it on anything now. Playii 

Wed., Thurs., Fri., Sat. Weather: Nice.l 

Mayme P. Musselman, Roach Theati 

Lincoln, Kas. Small-town and rural patro; 

Ricochet Romance (U-I)—Marjorie Ma)i 

Chill Wills, Alfonso Bedoya. This offering 

corn seemed to be well liked by what hi 

come to be laughingly referred to as "averai 

attendance" here. Marjorie Main and Ch) 

Wills have both been rather popular he)! 

and before TV this would have drawn pretj 

well. The two Mexican characters are pret^ 

good. Played Tues., Wed., Thurs. Weathel 

Good.—Paul Ricketts, Charm Theatre, Holj 

rood. Kas. Small-town and rural patronasj 

Saskatchewan (U-D—Alan Ladd, Shell 

Winters, J. Carroll Naish. Tlie title, t 

mounties, Injuns and locale combined ga 

us exceptional business over a three-nigj 

run. Shelley, in (or out) of her low nei 

dress, gave the mountains a run for thi' 

money. Buxom gal. Shelley.—Frank Sab, 

Majestic Theatre, Eureka, Mont. Populatii 

1,000. 

Six Briiiges to Cross (U-D—Tony Curi, 

George Nader, Julie Adams. Tony Curtis v i 

his best since "Houdini." This is a golj 

grosser in small towns. Don't be afraid of L'.J 

Something like the original "Dead End Kla - 

pictures. Best Sunday business this mom 

in spite of an all-day rain. Monday W 

above average, too! Played Sun., Mil 

Weather: Rain.—Michael Chiaventone, Val'f 

Theatre, Spring Valley, 111. Population 5,0|. 

So This Is Paris (U-D—Tony Curtis, Glol 

DeHaven, Gene Nelson. What a waste t 

good film on tripe like this. It might hf? 

made a good ten-minute musical short, l|ti 

as a feature it left too much to be desiTj, 

Certainly not worth top price or playi? I 

time I gave it. Played Sun., Mon. Weath 

Sprinkles.—M. W. Long, Lans Theatre, Lai 

mg, Iowa. Population 1,500. 

WARNER BROS. 

Drumbeat (WB)—Alan Ladd, Audrey D; 

ton, Marisa Pavan. After playing 

Warner Wonder duds, I am very glad _ 

the tempo has changed. "Drumbeat" la 

movie that you can beat your drums abcl. 

It has suspense, a good story and will pie e 

in small towns.—W. S. Funk, Star Thea;^, 

St. Stephen, S. C. Population 1,000. 

'; 

1(5 

i; 

BOXOFFICE BookinGuide : : June 4, l}5i ^^

I in 

prctivo ana 

irit ly; oudicnce 

(lortmcnt ser 

ii 

pjctc Guide Rev 

inus signs Indicate degree of 

of loy and trorlcprcss reviews. The plus and rr 

iifkotion is not rated. Listings cover current review , 

3SCS. Numeral preceding title 

also as an ALPHABETICAL INDEX to feature rcli 

of release, see Feature Chart. >a9e number. For listings by company, in the ordc 

mm 

t Very Good; + Good; '- Fair; - Poor; — Very Poor. In the summary ''• is rated 2 pluses, — as 2 minuses. 

s

' 

+ 

r 

REYSEW DIGEST 

++ very Good,- + Good,- ± Fair,- - Poor,- = very Poor. In the summary H is rated 2 pluses, — as 2 minuses. 

£ 1 S 

Green Buddha, The (..) Drama Rep 

1673 Green Fire (100) Drama MGM 12-25-54 + ± -I- 

ffl XK > iZ X« 

++ + + 8+1- 

1579 Guilt Is My Shadow (86) Drama Stratford 5- 8-54 + — 1+2- 

IffiJGypty Colt (72) Drama MGM 1-30-54+ + ± + ++ + 7+1- 

B 

Hans Christian Andersen (112) 

RKO U-29-52 Musical 

1£35 Hansel and Gretel (75) Fantasy 

++ 

RKO 10-16-54 + 

tt 

+ 

+ 

+ 

tt 

1636 Heat Wave (70) Drama LP 10-16-54 rt 

1548 Heidi (97) Drama UA 1- 9-54 ff ++ + 

1586 Hell Below Zero (90) Drama Col 5-29-54 + + 

1580 Hell Raiders o( the Deep (93) Drama. . I.F.E. 5- 8-54 + 

1558 Hell's Hall Acre (91) Drama Rep 2-13-54 ± ± 

1763 Hell's Island (84) Drama Para 5- 7-55 + ± 

1687 Hell's Outpost (90) Drama Rep 1- 8-55 -t- i 

1596 Her Twelve Men (91) Comedy-Drama MGM 7 3-54 -H tt 

160B High and Dry (93) Comedy U-l 8 28-54 + -ft 

1586 High and the Mighty, The (153) Drama 

(Cinemascope) WB 5-29-^4 -H- 

1775 Hioh Society (61) Comedy AA 5-21-55 ± ± ± ± 

1593 His Last Twelve Hours (89) Com-Dr. .. I.F.E. 6 26-54 + 

1722 Hit the Deck (112) Musical MGM 3- 5-55 ++ + ± tt 

1592 Hcbson's Choice (107) Comedy UA 6-19-54 ff ^ + tt 

1606 Human Desire (90) Drama uol 8-14-54 ± ± + 

1618 Human Jungle (82) Drama AA 9-18-54+ + + + 

1691 Hunters of the Deep (64) Dot OCA 1-15-55+ + 

Husband for Anna, A (105) Drama I.F.E. 

+ + 

+ + 

±- + 

+ =t 

+ ± 

± + 

+ + 

tt tt tt 13+ 

± tt 6+1- 

1+1- 

tt 

tt + + 

+ + 

7+ 

8+ 

7+6-- 

7+2- 

7+4- 

+ tt + 10+1- 

tt + + 9+ 

++ tt tt tt tt tt 14+ 

5+5- 

1+ 

tt + 11+1- 

+ +11+ 

± ± 5+5- 

+ ± *+l- 

+ + 5+ 

I 

175S I Cover the Underworld (70) Drama Rep 4-30-55+ ± ± ± ± ± 6+5— 

1575 Indiscretion of an American Wife 

± (64) Drama Col 4-24-54+ ± ± + tt ± H-4- 

1738 Interrupted Melody (106) 

Musical-Drama MGM 3-26-55 tt tt tt tt tt tt tt 14+ 

1569 Iron Glove. The (77) Drama Col 3-27-54+ ± ± - ± ±. 5+5- 

J 

1619 Jesse James' Women (S3) UA 9-18-54 ± ± ± — — 3+5- 

1588 Johnny Dark (85) Drama U-l 6-5-54+ ± + + tt + ± 8+2- 

1579 Johnny Guitar (110) Western Rep 5- 8-54 ± + ± tt 

— + + 7+3- 

1740 Jump Into Hell (90) Drama WB 3-26-55 - — :S: — ± 2i-5- 

1712 Jungle Gents (64) Comedy AA 2-19-55 ±; + ± 3+2- 

1586 Jungle Man-Eaters (67) Drama Col 5-29-54 ± ± ± — ± 4+5— 

1744 Jungle Moon Men (69) Adv.-Drama Col 4- 2-55 ± ± ± ± = — 4+7— 

1698 Jupiter's Darling (95) Musical MGM 1-29-55 tt ± -(- + tt + + 9+1- 

K 

Ketchikan ( . . ) Drama AA 

1608 Khyher Patrol (71) Drama UA 8-21-54 db ± ± ± ^ ± 6+5— 

1554 Killers From Space (71) Drama RKO 1-30-54= — * + — :t 3+«— 

Killer Leopard ( . . ) Drama AA 

King Dinosaur (59) Drama LP 

1598 King Richard and the Crusaders 

(113) Historical Drama WB 7-17-54 tt + + tt + + 8+ 

1755 Kiss Me Deadly (105) Mystery Drama UA 4-23-55 ± ± + + ± ± ± 7+5— 

1572 Knock on Wood (103) Comedy Para 4-10-54 tt tt tt tt tt tt tt 14+ 

L 

1754 Lady and the Tramp (76)

ff Very Good; i- Good; - Fair; — Poor; Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses. 

KtVltWf mCltjl 

A 

ml The (92) Drama 20th-Fox 2- 5-55 + 

ligt Dawn (87) Western RKO 

liii'The (82) Drama 2Dth-Fox 

(all Into Laramie (82) Drama Ul 

lea/Vindow (112) Drama Para 

Ml »«r Shore (54) Western Rep 

llti From the Sea (80) Drama AA 

Mr to Treasure Island (75) Drama... UA 

Ini: of the Creature (82) Drama U-l 

Wa dy (115) Musical-Drama MGM 

- ' Romance (80) Comedy U-l 

ijun (75) Western WB 

(93) Drama WB 

,73) Drama LP 

Return (90) Drama 

5 ooe) 20th-Fox 

nci u bima ( . . ) Western Reo 

lebj !' Roost (82) Western U 

*cci Man. The (80) Drama 20th-Fox 

lag Cop (92) Drama MGM 

tot and Juliet (140) Drama UA 

s Bump (71) Comedy-Fantasy. .. Rep 

r Cover (92) Drama Para 

Sab^ (81) Drama UA 

(113) Drama Para 

Girl Friday, The (68) Drama. .RKO 

Fe Passaje (90) Western Rep 

bril Blade (76) Drama Col 

Sta.ase, The (118) Drama WB 

Mot the Incas (101) Drama Para 

itc^jf Risk (69) Drama AA 

S«in]:e Uorisins (74) Western Col 

SareAngry Men (90) Drama AA 

Sn^Jrides for Seven Brothers (103) 

«ical (Cinemascope) MGM 

ifH.ittle Foys. The (93) Musical. ... Para 

ititfm Itch, The (..) Comedy. .20th-Fox 

SliKii Story, The (90) Drama Rep 

i»i-l(, The (91) Drama Rep 

SHir for Murder (S2) Drama UA 

Slloli (SO) Drama AA 

Skri The (88) Drama U-l 

Sin I Red River, The (86) 

Cna 

Sign the Pagan (92) Historical 

20th-Fox

1 

Big 

. 

1 

. 

. .0. . 

. 

3 

' 

£Br!Jll£ filJililT 

Feoture productions by eompony in order of releose. Number in square is notional release date. 

', 

Running 

time is in parentheses. Letters and combinations thereof indicate story type as follows: (C) Comedy; (0) i 

Dromo; (AD) Adventure-Dramo; (CD) Comedy-Drama; (F) Fantasy; (M) Musical; (W) Western; (SW) Super-'' 

western. Release number follows. U denotes BOXOFFICE Blue Ribbon Award Winner. Photography:, 

© Color; -^ 3-D; n Wide Screen. For review dotes ond Picture Guide page numbers, see Review Digest. 


Human Jungle, The (82) D. .5501 

G:vry Merrill, Jan Sterling. Paula Baymood 

COLUMBIA 

On the Waterfront (108) D. .702 

Marlon Brando. Karl Maiden, Lee J. Cobb 

©Three Hours to Kill (77) W. .720 

Diina Andrews, Donna Reed. Diane B'oster 

LIPPERT 

M-G-M 

S] Rogue Cop (92) D g-j 

Robert Taylor. George Raft, J. Ldgb , . 

Bob Mothlas Story, The (80). .D. .5502 

Bob Mathlas, Diane Jergens, Ward Bond 

]©Beau Brummell (107) .D 

iaizabeth Taylor, Stewart Graoger 

a Torget Eorth (75) D. .5503 

Virginia Grey, Richard Dennlns, K. Crowlw 

Cry Vengeance (83) D. .5504 

Mark Stwens, Martlia Hyer. Joan Vote 

Affairs of Messolina, The (106). .D. . 

Maria 1'\*1L\, Georges Marchal 

©Block Knight, The (85) D..719 

Alan Laiid, Patricia Medina, Horrell 

A. 

Connibol Attack (69) 

D..7I8 

Judy Walsfc, Darld Bme« 

Johnny Welssmullef. 

©Fire Over Afrleo (84) D. .716 

Maureen O'Hara, Macdonald Carey 

S The Sl«s* (63) 

Spedal cast 

©Athena (96) 

M 

Jane Powell. Vic Damone, Deblile Reyno 

©Last Time I Sow Paris, The 

(116) D 

Elizabeth Taylor. Van Johnson, Donna li 

a Port of Hell (80) D. .5505 

Dane Clark, Carole Msthews, W. Mortis 

l©Tonlght'i the Night (88) C. .5506 

Yvonne De Carlo, Dartd Nlven, B. FlUgerald 

[g Bowery to Bagdad (*4) C. .5421 

Leo Gorcey, HunU Hall, Erto Blofe 

I 

Treasure of Ruby Hllli (71). . .W. .5507 

Zachary Scott. Bart MacLane, C. MaUiews 

Combo, The (89) D. .5508 

Cornel Wilde, Jean Wallace. Blcbard Oonte 

m Murder li My Beot (77) D. .5510 

Barbara Paj-ton, Paul Langton, Sdoia Boyle 

Phffft (88) C. .715 

Judy HolUday, Jack Carsop, J. Lenmon 

©They Rode West (84) W..717 

Robert Francis, Donna Reed, Phil Carey 

Bamboo Prison, The (80) D..731 

Diane Foster, Keith 

Brian Robert Francis. 

©Masterson of Kansas (73) W. . 

George Montgomery, Nancy Gates, David Bruce 

©Violent Men, The (96) W. .735 

Glenn Ford, B. Stanwyck, E. Q. Boblnson 

©Pirates of Tripoli (72) D. .706 

Patricia Medina, Paul Ilenreld 

©Ten Wanted Men (80) W. .725 

Randolph Scott, Jocelyn Brando, Richard Boone 

Women's Prison (80) D . . 726 

Ida Luplno, Howard Duff, Jan Sterling 

g) Crest of the Wove (91) D' 

Gene Kelly, John Justin, Jeff Rlchai^ 

- 

©Deep in My Heart (132) MO 

Jose Ferrer, Merle Oberon, Helen âube 

% 

Hjl ©aGreen Fire (100) AD 

Stewart Granger. Grace Kelly. Paul De 

©Jupiter's Darling (95) M f 

Esther WUliams, Howard Keel, Oeofge 

©Mony Rivers to Cross (95). 

Eleanor Parker, Robert Taylor 

DIol Red O (62) D. .5509 

Bill Hllott, Kcltb Larsen, Helene Stanley 

Big Tip Off, The (77) D..5512 

RJcbard Conte, Virginia Grey, Constance Bmltk 

a Seven Angry Men (90) D. .551 

Rajinond Massey, Debra Paget. J. Hunter 

OAnnopolis Story, An (81) D. .5513 

John Derek, Diana Lynn, Kertn McCarthy 

High Society (61) C..5514 

Leo Oorcey, BunU Hall, AmaDda Blake 

eSliotgun (80) D. .5515 

Sterling Hayden, T. De Carlo, Z. Seott 

Detective, The (86) CD. .734 

Alec Guinness, Joan Greenwood, Peter Finch 

6>©c=]Long Groy Line, The (138). D. .736 

Tjrone Power. Maureen O'Hara 

New Orleans Uncensored (76) . . . D. . 730 

Arthur Franz, Beverly Garland, M. MaturH* 

©Wyoming Renegades (73) . . . W . . 727 

Phil Carey, Mart-ha Hyer. Gene Evans 

(Silver Star, The (73) 

W..5411 

Rdgar Bucttanan. Marie Windsor, L. Cbaney 

Jungle Moon Men (70) AD. .744 111 Thunder Over Songoland (73) AD. . 

Johnny WeissmuUer, Helene StantoQ 

Jon Hall. Bay Montgomery. Marjorie Lord 

©Three for the Show (93) M. .737 m Glass Tomb, The (59) D. .5409 

Betty Grable, Marge and Gower Champion 

John IrelaDd 

Blackboard Jungle, The (100)...C| 

Glenn Ford, Anne Francis, Louis Oih, 

B ©Hit the Deck (112) 

J:me Powell, Tony Martin, Debbie BejIS^' 

m Los Vegas Shakedown (77) D. .5516 

Dermis O'Keefe. Coleen Gray, Chas. Wtonlnger 

eSkabenga (61) Doc. .5517 

African Tribe 

Cell 245S, Deoth Row (77) D. .739 Bl Air Strike ( . . ) D . . 54 1 

William Campbell, Marian Cart, Kathryn Grant Richard Denning, Gloria Jean, Don Hagerty 

End of the AHoir, The (106) D. .724 

Deborah Kerr. Van Johnson, John Mills 

©Seminole Uprising (74) AD. .743 

George Montgomery, Karln Booth 

Tight Spot (97) D. .728 

Ginger Rogers. B. G. Robinson, Brian Kelt! 

j©Marouder5, The (81) \< 

Dan Durjca, Jeff Richards, Keenan W> 

i 

Lord of the Jungle (69) AD. .5518 

Johnny Sbetfleld, Wayne Morris, Nancy Gates 

El Finger Man (82) D. .5519 

Prank Lovejoy, Peggie Castle, Forrest TtKker 

Five Against the House (84) D. .742 

Guv Madlsoo, Kim Novak, Brian Eeltti 

©Prize of Gold, A (98) 0..738 

Richard Wldmarlt, Mai Zetterllng. N. Patrick 

m King Dinosaur (59) D. .5418 

BiU Bryant, Wanda Curtis 

i 

Lonesome TroH, The (73) W. .5416 

Jobs Agar, Wayne Morris, Margla Dean 

©Love Me or Leave Me 

(122) M .5. 

C. Doris Day. Jaraes 

©Moonf ieet 

Cagney. 

(89) 

MllcheUi 

.'.4|- 

Blewart Granger, Vlveca 0|l 

Undfors. ]. 

©Wichita (81) SW. .5520 

Joe* McCrea, Vera Glares 

Miles. Peter 

Cose of the Red Monkey (73). .D. .5521 

Anderson, B. Napier 

Richard Conte, 

a Spy Chasers 

Bona 

(61) C. .5522 

Leo Oorcey, Huntz Ball, Lisa Davis 

©Cobweb, The ( . . ) 

Charles Boyer. Lauren Bacall. LilllU I 

©Interrupted Melody (106).." 

Eleanor Parker, Glenn Ford, Roger 

Betrayed Women (64) D 5524 

Bererlj Michaels, Tom Drake, Carole MatUiens 

Body Snotchers, The D. . 

Kevin McCarthy, Dana Wynter, Carolyn Jones 

©Gun Point W. . 

Fred MacMiirray, Dorothy Malone, W. Bremian 

Jail Busters C. . 

Leo Oorcey, Hunti Hall. Barton MaeLane 

Night Freight D. 

Foaest Tucker, Barbara Brltton, K. Larsen 

Phenix City D. 

Richard Kile;', John Mclntlre 

Ksthryn Grant. 

©aWarrlors, The (85) D. .5523 

riynn, Joanne Dm. Peter Pinch 

Brrol 

©Bring Your Smile Along M. 

Frankle Lalne, Keefe Brasselle, Connie Towers 

Cangoceiro (Bandit, The) (92).. D.. 

Alberto Ruschel, Marlsa Prado, II. Blbelro 

Chicago Syndicate D . 

Dennis O'Keefe, Xavler Cugat, Abbe Lane 

©Count Three and Pray (. .). .D. . 

Van HefUn, Joaime Woodward. Pbll Carey 

©Gun That Won the West D. . 

Dennis Morgan. Paula Raymond, B. Denning 

It Came From Beneath the Sea. .D. . 

Faith Domergue, Kenneth Tobey. Ian Keith 

©oMon From Laramie, The. . 

©My Sister Eileen MC. 

James Stewart, Cathy O'DonneU, Donald Crisp 

Janet Leigh, Jack Lemmon, Betty Garrett 

Queen Bee (..) D. 

Joan Crawford, Barry Ireland 

©Rebound 

BuUlvan. John 

O . 

Btsrvart Granger, Jean Blmmons 

©BhowanI Junction 

Ava Gardner, Stewajt Granger, Abtl 

©Bor Sinister 

-^dH^ 

Jarma Levis, Dean J«» 

Jeff RlcJiards. 

©Forbidden Plonet .,. 

Walter Pidgeon. 

©Guys -ar»d 

Anne Francis, 

Doili 

Usui' 

^ 

Marlon Brando. Jean Simmons, Fmn-u.' 

©Invitation to ttie Donee 

Gene Kelly, Bclita. Tsmara Touni.ui 

©Ifs Always Fair Weather 

Gene Kelly. Csd Charlsse, Dan PaUo 

©King's Thief, The (..)••>« 

Ann Bbth. Edmund Purdom, David >» 

©Quentin Durward 

,_ 

Robert Tavlor. Kaj Kendall, Robert iiO 

©dSeorlet Coot ^ 

Cornel Wilde, Michael WUdlDg, JiMt W* 

©Svengall • • -'ijiv, 

HHdfgarde NefT. Docal-' Wnint T. Iiq,^

iF 

u 

. . C 

j 

©Quest 

. 

. . D . 

. 

. 

. 

. 

I OS^Mon 

] 

©oDaddy 

) 

. 

. 

FEATURE 

CHART 

AMOUNT 

fldU) CD.. 5402 

rw Botart, Audrey Ilepbura. VV. Holden 

RKO RADIO 

, OPossion (84) D..503 

riirni-l Wlldc, Vumne lie Cjirlo. Lon Chaney 

©This Is My Love (90) D . . 504 

LImlii Darnell. Dn/i Diiryea. Kallti lloraergue 

REPUBLIC 

20TH CENTURY-FOX 3^ 

©c:Advcnturos of Hoiii Baba, 

The (93) 

D..424 

John Derek, Eirclne Stewart, Thomas Gome?. 

B ©oWomon's World (94) CD. .421 

-Clltton Webb, June /Vllyson, Cornel Wilde 

©Cattle Queen of Montana 

(88) W..505 

Barbara Stanwyck, 

lionald BeaicaD, Lance Fuller 

m She-Wolf, The (91) D. .5312 

Kcrlma, Gttore Mannl, May Biltt 

Block 13 (75) D..428 

Peter lle\ Holds. Rona Anderson, Lena .Morris 

©Block Widow (95) D . . 

423 

V:in llefllM. Oliiêr llogers, Gene Tlcrney 

! ©oDcsiree (110) D . . 

425 

Marlon Branilo. Je.in Simmons, Merle Oberon 

©Outlaw's Daughter, The (75). .W. .427 

BUI Williams, Jim Davis, Kelly Ryan 

White Christmas (120). .M. .5403 

hmby, D. Kaye, li. Cloones, Vera-EUen 

a ©Trouble in the Glen (91) D. .5313 

Martarel Ixjckuowl, P. Tucker, V. McLaglcn 

Atomic Kid, The (86) C..5314 

[a] 

Mlcki-y Kmmev, liiihrrt SlraiLss, Elaine Iiavls 

Hell's Outpost (90) W. .5315 

51 

Kuil Cameron. Joan Leslie. ChlU Wills 

Devil's Horbor (71) D. .429 

Richard Arlen, Greta Gynt, Mary Germalne 

Other Woman, The (81) D. .430 

Hugo ll.l.l^, Cb" .Moore. Lance Fuller 

i (JOaThere's No Business Like 

Show Business (117) M..501 

Ethel Merman, Dan Kalley, Marilyn Monroe 

[D African Manhunt (65) AD 

' 

Karin Biiotli. .lohn Kellogg. Ros.'i El 

51 Trouble In Store (86) C 

Margaret Kulherfurd. Norman Wisdom 

©Carmen Jones (105) M..422 

l:ilonte. i'iarl B.illey, D. Dandrldge 

Hurry B, 

©Prince of Players ( 1 02) .. D .. 502-5 

Iticliard Burton. Magiile McNamara, John Derek 

(Maes ot Tol

. 

. 

. 

. 

. 

1 

I Died a Thousand Times D. . 

. 

. 

f 

\t 

' 

! 

FEATURE 

UNITED 

ARTISTS 

CHART 

©Barefoot Contesso, The (128).D. .5440 

Humphrey Bosarl, Ava Gardner, B. O'Brien 

ytittle Kidnappers, The (93) . . D. .5439 

Adrienne Corrie, J. Whlteley, V. Winter 

Operation Manhunt (77) D..5441 

Harry Tonnes, Irja Jensen, J. Aubuchon 

©aSitting Bull (105) W..5434 

Dale Uobertson, J. Carrol Nalsh 

Shield for Murder (82) D . . 

Edmond O'Brien, Maria Gngli^b 

Snow Creature (70) D. .5447 

Paul Lanston, Leslie Denlson 

Twist of Fate (89) D. .5446 

Ginger Rosers. Jacques Bergerac. Herbert Lom 

©White Orchid, The (81) D..54I4 

William LundiKan, Peggie Castle 

©You Know What Sailors Are 

(89) C. .5445 

©Romeo and Juliet (140) D..5449 

Laurence llarvcv. Flora Robison, S. ShentaU 

Steel Cage, The (80) D 

. . 5443 

Paul Kelly. M. O'SulllTan, W. gleiak 

Battle Taxi (82) AD.. 5502 

Sterling Hayden. Arthur Franz, M. Thompson 

©Beachcomber, The (82) D. .5501 

5450 

N'eviton, Gii3 Johns, Donald Slnden 

Robert 

Block Tuesday (80) D 

. 

E G. Robinson, Jean Parker, Peter Grates 

©Vera Crui (94) AD. ,5448 

Cooper, Gary Burt Lancaster. Denlje Diml 

Canyon Crossroads (83) W. .5506 

Richard Basebart. Phvllis Kirk, Russell Collins 

Good Die Young, The (100) D. .5505 

Jolin Ireland, Gloria Grabame, L. Harvey 

©Soboko (81) D..5504 

Boris Karloft, Victor Jory, E. Denny 

Big House, U.S.A. (82) D. .5507 

Broderick CrawTord, Ralph Meeker 

Marty (93) 

D..5509 

Ernest Borgnine, Betsy Blair 

©Stranger on Klorseback (66). .W. .5508 

Joel McCrea, Miroslava. Kevin HcCartlu 

Bullet for Joey, A (85) D. .5510 

E. G. Robinson, Oeone Eaft, Audrey Totter 

©Lilacs in the Spring (..)... .M. .551 

Errol Klynn, Anna Neaele, David Farrar 

©Purple Plain, The (100) D. .5503 

Gregory Pefi. B De Banzle, Win Mln Tbao 

Kiss Me Deodly (105) D. .5513 

Balpb iMecJcer. Cloris Leaehman, Albert Decker 

©Robbers' Roost (82) W. .5515 

Geo. Montgomery, Bruce Bennett, B. Boone 

©Tiger and the Flame (. .) D. .5514 

Filmed In India with native cast 

Top of the World (90) D. .5516 

Dale Robertson. DveLyn Kejea, Frani VoniQj 

Albert, R. N. (. .) C. . 

Anthony Steel. Jack Beatty 

Warner, B. 

(. .) Big Bluff, The D.. 

John Bromtield, Martha Button 

Vickers, E. 

( . ) . 

Othello D 

\Velles, Orson Suzanne Cloutier, Fay Compluu 

Sea Shall Not Have Them, 

The (..) .D.. 

©Summertime ( . . ) CD 

. 

Katharine llcpliurn. Rossano Marl Braral. Aldon 

©Alexander the Great . • D 

Richard Burton, Oalre Bloom. Frertrlr M,jrcli 

©Beast of Hollow Mounfoin. .D. . 

Giiv Madison. Patricia Meduia 

Big Knife, The D. . 

Jack ralancc. Ida Lupino, Shelley Winters 

©aDescrf Sands D . 

Ralph Meeker, Maria EnjUsb. J. Carol Nalsh 

©Gentlemen Marry BrunattM M . 

Jane Kiistrll, Jeanne Grain, flcott Brady 

©Kentucklan, The D . 

Burt Ijncjisler. Diana Lynn. Una Merkel 

Mobster, The D 

. . 

li'arley Crangrr. Anthony Qulnn. Anne Bancroft 

Night of the Hunter D. . 

Robert Mitrbom. Shelley Lillian Winters, Qljh 

Not As a Stranger D. . 

Rc.hert MItcJium. Olivia F. Sinatra 

de naiUland. 

©Star of Indio D. . 

Cornel Wilde. Jean W«llace Herbert Ixim 

UNIVERSAL-INT'L. 

Naked Alibi, The (86) D. .431 

Sterling Hayden, Gloria Grabame, Gene Barry 

©Bengal Brigade (87) D, .434 

Rock Hudson, Arlene Dahl, Tbeiss 

Ursula 

©Four Guns at the Border (87). .W. .502 

Rorv Calhoun, Colleen Miller, 0. Nader 

Ricochet Romance (80) C. .504 

Marjorie Main. Chill WillB. Budy Vallee 

©aSign of the Pogon (92) D. .505 

Jane Russell, Dan Duryea 

Jeff Chandler. 

©Yellow Mountain, The (78) W. .510 

Lex Barker, Mala Powers, Howard DufT 

©Destry (91) 

W..508 

Bettger 

Lyle Audle Murphy, 

©So This Is 

Marl Blancbard, 

Poris (96) MC. .507 

Tony Curtis, Coruine Cilvet, Nelson 

Gene 

©West of Zanlibor .(83) D..501 

Anthony Steel. Sheila Sim 

Abbott and CosteUo Meet the 

Keystone Kops (80) C. .513 

Abbott and Costello, Lynn Barl 

©For Country, The (97) D. .51 1 

James Stewart, Ruth Roman, Brennan 

Walter 

Six Bridges to Cross (99) D. .512 

Curtis. Tony Julie Adams, Nader 

George 

©oCaptoin Lightfoot (92) D. .514 

Rock Hudson, Barbara Bush, Jeff Monow 

©Land of Fury (82) D. .509 

Jack Hawkins. Glynls Johns, Noel PurccU 

©Smoke Signal (89) W. .516 

Dana Andrews. Piper Laurie, Wllllim Talman 

©aChief Craxy Horse (86) SW. .517 

Victor Mature, Suzan Ball, John Lund 

Ma and Pa Kettle at Waikiki 

(79) C..519 

Marjorie Mibi, Percy Kilbride, Lorl Nelson 

©Man Without a Stor (92) SW. .520 

Kirk Douglas. Jeanne Crain, Claire Trevor 

Cult of the Cobro (82) D, .523 

Faith Domergue, Richard Lonj, K. Hughes 

Looters, The (87) D. .524 

Rory Calhoun, Julie Adams, Ray Danton 

^Revenge of the Creature (82). .D. .521 

John Agar. Lorl Nelson, John Bromfleld 

Abbott and Costello Meet 

the Mummy (79) C. .526 

Abbott k Costello, Marie Windsor 

©Man From BiMer Ridge, The 

(78) W..525 

Lex Barker, Mara Corday. Stephen McNally 

©This Island Earth (87) D. .527 

Rex Re.ison, Faith Domergue. Jeff Morrow 

. 529 

©Ain't Mhbehavln' (82) MC . 

Piper Laurie, Rory Caibuun, Jack Carson 

©All That Heaven Allows D. . 

Jane Wyman, Bock Hudson, Colleen Miller 

©Foxfire D. . 

Jeff Chandler, Jane Russell, Dan Duryea 

©Kisj of Fire D. . 

Jack Palance, Barbara Hyer 

Rush, Martha 

©Lady Godiva of Coventry D. . 

Maureen O'Hara. George Nader, McLaglcn 

V. 

©One Desire D . . 

Anne Baiter, Rock Hudson, Julie Adams 

©Private War of Major Benson 

(100) C, .533 

©i=iPurple Mask, The D. . 

Tonv Curtis, Colleen Miller. Angela Lansbury 

Shrike, The (88) D. . 

Kendall Jose Ferrer, June AUyson, 

©To Hell and Bock 

Clark 

D. . 

Audle Miirnhy. Charles Drake 

WARNER BROS. 

i 

©nTrock of the Cat (102) AD. .405 

Itobert Mltchum, Diana Lynn, Teresa Wright 

Q] ©Young ot Heart (117) MC-D. .409 

Doris Day, Frank Sinatra, E. Barrjmore 

j©QStar Is Born, A (154) MD. .403 

Judy Garland, James, Mason, Jack Carson 

Unchoined 

I (75) D..4I2 

Chester Morris, Barbara Hale, Elroy Hirseh 

63 ©Bottle Cry (148) D. .411 

Van HefUn, Aldo Itay, Tab Hunter 

EH New York Confidential (87) D..413 

Brod Crawford, Anne Bancroft, Richard Conte 

a Jump Into Hell (93) D. .410 

Jacques Seraas. Arnold Moss, Kurt Kaxnar 

i©i=iStrang« Lody In Town (1I2).W. .415 

Greer Oarson, Dana Andrews, Cameron Mitchell 

ai©ciToll Man Riding (83) W. .417 

Randolph Scott, Dorothy Malone, Peggie Castle 

©Blood Alley D . 

John Wayne, Lauren Bacall, Anita Bckberg 

Dombusters, The ( . . ) D . . 420 

lachard Todd, Michael Redgrave 

©Handful of Clouds, A (. .). .D. . 

Jack Palance. Shelley Winters, Lee Marvin 

©Helen of Troy D. . 

Rossana Podesta, Jacques Semas, C. Hardwlcke 

Waller Abel. Beverly Garland, Perry Lopei 

©Land of the Phoroohs (..)..D..4I9 

Jack ILiwklns, Joan Collins. Dewey Martin 

©Mister Roberts (123) 418 

Henry Fonda. James Caimey, Powell 

William 

©McConnell Story, The D . 

Alan Ladd, June AUyson, James Whitmore 

©inMoby Dick D. . 

Gregory Peck. R. Welles 

Basebart, Orson 

River Changes, The D. 

Toroct Zero 

. 

^> 

MISCELLANEOUS 

AMERICAN RELEASING CORP. 

Fast ond Furious (74) AD.. 

Joiiii Ireland. Iiurothy Malone, Bruce 

©Five Guns West (78) 

Car'lil, 

W.. 

' 

John Lund, Dorothy Malone. Paul Birch 

ASTOR 

Moster Plan, The (77) D. .Fet.5 

\V.Tyne -Morris. Tilda Thamar 

Sleeping Tiger, The (89) D. f' 

B(igari){^' 

Alexis Smith, Ales,indcr Knox, D. 

J'" 

BUENA VISTA 

©Davy Crockett, King of the 

Wild Frontier (95) At 

Fcss Parker, Buddy Ebsen, Basil Busydit 

©Lady and the Tramp 

(76) Cart...Ap! m 

two Story of dogs 

©Vanishing Prairie (71) Doc 

©20,000 Leagues Under the 

Sea (128) D..De(»4 

P. Kirk Douglas, Lukas, irt 

CARROLL 

Four Ways Out (77) D. 

Gina LoUobriuida, Renato Gt 

BaUllnl, C. 

CONTINENTAL DISTRIBUTING 

©To Paris With Love (78). .C. .MojS 055, 

.^lec Guinness, Odile V'eiôis, Vernon Graj: 

DISTRIBUTORS CORP. OF AMERUl i(it 

Animal Form (75) F 

Animated cartoon characters mi' 

©Hunters of the Deep (64) Doc, .De' 

©Long John Silver (109) AD 

Robert Newton, Kit Taylor, Eric Reiman 

Stranger's Hand, The (86). . .D. .Mc55 

Richard Basebart, Alida Valll, Trevor Hud 

FILMAKERS 

Croshout (90) 

Wm. Bcndix, Arthur Kennedy, B. Mlchail 

Mod at the World (. .) D..McL 

Frank Lovejoy. K. BrasseUe. C. O'Donnelj 

I.F.E. 

(American Dialog) 

©Aida (110) 

M..O1 

Sophia Loren, Lois Maxwell, Afro Poll 

Bread, Love and Dreams (90) D, .Sef 

City Stonds Trial (. .) D..At 

Silvana Pampanini, Amadeo Nazzarl 

Love in the City (90) D. 

Nonprofessional cast 

Mademoiselle GobeHe (78). . .0. .Fe-SS 

Silvana Pampanini. Lulgi Pavese. A. Tlei' 

©Theodora, Slave Empress 

(88) D. .Di5< 

Gianna Maria Canale, George MarchaJ 

Too Young for Love (88) D. .A| Si 

Marin Vlady, P. M. Beck, Aldo Fabrlzi 

Wayward Wife (91) 

D..A|>55 

(Una Lollobrlgida. Franco Interlenghi 

VISUAL DRAMAS, INC. 

Gangbusters (77) 

D. .M.-55 

Myron Healy, Don C. Harvey. Sam Bditai 

REISSUES 

COLUMBIA 

Petty Girl, The (87) Ju 55 

Robert Cummings, Joan Cauifieid 

©Return of October (89) D . . A -5: 

Glenn Ford, Terry Moore 

They All Kissed the Bride (87). Ju-55 

Joan Crawford, Melvyn Douglas 

MGM 

Anchors Aweigh (139) M..M-55 

Gene Kelly, Frank Sinatra 

Comille (110) D,.A-55 

Greto Garbo. Robert Taylor 

PARAMOUNT 

©Reop the Wild Wind (124).D. .Ni-5< 

John Wayne. Susan Hayward, Ray Mllli 

RKO RADIO 

Berlin Express (86) D.,A-55 

Robert Ryan, Merle Oberon, Paul Lukaf 

Big Street, The (88). ~ 

' 

Henry Fonda, Lucille Ball 

Bringing up Baby (102) D..MJ 

Carv Grant, Katharine Hepburn 

Informer, The (91) D 

Victor McLaglen, Preston Foster 

I Remember Mama (1 1 9) . . .0. . VI 

Irene Dunne. Barbara Bel Geddes 

©She Wore o Yellow Ribbon _) ,j 

(103) D.-Cl-S' 

Henry Fonda, Joanne Dm 


Belle Storr's Daughter (85)..W..F 

George Montgomery, Ruth Roman, B. Cla »(,. 

Coll Northside 777 (.. ) D..WH , 

James Stewart. Helen Walker , ,1 m, 

Dakota Lil (88) W--?r 

George Montgomery. Marie Windsor, B. ll"^^, 

Day the Earth Stood Still, The ,1 

(92) 

D..-Fi"l 

MIcliael Rennle. Patrice Neal ', 

House of Strangers (101) D . . 

FH ^^ 

Edward G. Robinson, Susan Hayward •"• 

Twelve O'clock High (132),.D..J 

Gregory Peck. H. Marlowe. Dean Jaggt ij^ 

Where the Sidewalk Ends 

(..) .D..W-I 

Dana Andrews. Gene Tiemey 1 

ftf^" 

WARNER BROS. J , 

Big Sleep, The (114) 

Humphrey Bogart. Lauren Bacall 

Saratoga Trunk (135) D. 

Inerld Rmrman. G.irv Cooper 

D..H-f«fe

, 

• 

°n 

, 

ALL-STAR 

t 

'' 

(15 

nan 

1 

10-14-54 

. . 11-12-54 

lubiecls, listed by compony, in order of release. Running time follows title. First is notional 

> second the dote of review in BOXOFFICE. Symbol between dotes is rating from BOXOFFICE 

= Very Poor. O Indicates color photography. 

-|- Good. ±. Fair. — Poor . ,. Very Good. 


rio. Title Rel Date Rating Rev'd 

i9(lioMy Fortress, The (27) 

POPULAR SCIENCE 

(Reissues) 

iS'ublect J7-5 (10) 1- 9-55 

S:ubject J7-1 (10) 1-23-55 

15 ubiect J7-2 (10) 2- 6-55 

S.ub)ect J7-3 (10) 2-20-55 

Columbia 

tt 1- 1 

K 0. Title Rel Dale Rating Re/d 

COMEDIES 

tt-ire Chaser, The (16).. 9-30-54 + U-27 

11: Ids Will Be Kids (16) 12- 9-54 ± 2-12 

ir IS Pest Friend aW/z) 1-20-55 

U. I. Dood It (16) 2-17-55 ±3-5 

11' :ralcii-Scratch. Scratch 

(16' i) 

4-2S-55 

IK.oboJy s Horns (..)... 6-9-55 

ASSORTED FAVORITES 

i 

(Reissues) 

Id Sweet (17i/j) 9-16-54 

,as Her Man 

10-14-54 

!iliia Goes Nuts (16).. 12- 2-54 

tlf-Way to Hollywood 

(I71/2) 2-10-55 

night and a Blonde, A 

(14) 3- 3-55 

Si and Yell (18) 5- 5-55 

CANDID MICROPHONE 

(One-Reel Specials) 

SSJiblect No. 1 (11) 

Ireissue 9-23-54 

tS.^'bject No. 2 (IOI/2) 

.•i

. 

CINEMASCOPE 

.10-23-54 

12-25-54 

-Francoise 

Fcmandel. 

.Suzanne 

.Gerard 

C- 

-Akemi 

-Raf 

-CMna 

Dino 

-Hildegarde 

1U 

« 

SHORTS 

CHART 


Prod. No. Title Rel Date Rating Re/d 

SPECIALS 

(Technicolor) 

7418 Piano Encores (10) July-54 + 10-23 

7409 A Day Aboard Jet Carrier 

.30 

Pickwick Papers, The (109) 

(Mayer-Kingsley) .James Hajter. 

4-17-54 

Nigel Patrick 

2704 From A to Z-Z-Z (7) . 

2705 (7) 

++ 

10-30-54 -f 

.10-16-54 12-25 

1- 1 

Quack Shot 

. 

Runaway Bus, The (78) 

(Kramer-Hyams) ..M. ItuUlfrford. 

12-11-54 

Howard 

F. 

2706 My Little Duckaroo (7). 11-27-54 

2707 Sheep Ahoy 

Scotch 

(..) 12-11-54 

on the Rocks (77) 7-31-54 

2708 Pizzicato Pussycat (7) . . 1- 1-55 + 

(Ivlngsley) . .Ronald Squire, K. Byan, 8. Sliaw 

2- 

Dusted 2709 Feather (7) 1-15-55 2 

3 Stops to Murder (76) 7-17-54 

2710 Pests for Guests (7) 

-I- 

1-29-55 4- 2-19 (Astor) . Conway, Chance 

-Tom Naomi 

. . . . 

2711 All Fowled Up (7).... 2-19-55 -f 3-12 Three Cases of Murder (99) 5-21-55 

2712 Stork Naked (..) 2-26-55 

John 

2713 Lighthouse Mouse (..).. 3-12-55 

SPORTS PARADE 

(Assoc. Artists) . Orson Welles, 

© To Peris With Love (78) 

(Continental) . .Alec Guinness, 

(Jregson 

4-30-55 

Versols 

Odile 

True ond the False, The (80) . . 4-23-55 

(Helene Davis) . -Signe Hasso, William Langford 

Welcome the Queen (50) 9-11 -54 

(BIS). -Queen EU2.ibeth, Duke of Edlntxirgh 

Women's Angle, The (87) 9-18-54 

(Stratford) .Cathy •'Donnell, Edward Uoderdiwn 

EGYPTAIN 

Hamido ( 1 22) 5-21-55 

(Gould). .Hodi Soultan, Farld Chawky 

FRANCE 

Beauties of tfM Night (84) 4-17-54 

(UA-Lopert) Gerard I'hlllpe, (Una LoUotjrisWa 

Caroline Cherio (118) 8-14-54 

(IJavis) . .M- CaroL P. Crcssoy, J. DacqmirM 

Companions of the Night (104) 8-28-54 

(Arlan) - Arnoul, Raymond Pellegrin 

Daughters of Destiny (104).... 8-21-54 

(Arlan) - aaudette Colbert. Mlchele Morgan 

Diary of a Country Priest (95) 7-31-54 

(Brandon) - L.-Uitu, N- Miiurey, A. Oulbert 

Dirty Hands (100) 12-25-54 

(Maclional.l) - 

-Daniel Gclln, Pierre Brasseur 

Earrings of Madame De, The 

(105) 8- 7-54 

(Arlan) . .C. Bover. D. Darrleui. V. de Sica 

French Touch, The (84) 9-25-54 

(Times) - Rcnce DeilUers 

Game of Love, The (108) 2-19-55 

Cnmes) I'ierri-Mirhd Berk. Bdwlge Peulllere 

Holiday for Henriette (103) 5-21-55 

(Ardoi) . .Dany Robin, Michael Auclalr 

la Ronde (85) 3-27-54 

(Hakim) - .,\fil(in Walhrook, Slmone Simon 

Le Plaisir (90) 7-31-54 

(Kingslcy) -Danielle DciTleux, Jean Gabin 

Mr. Hulot's Holiday (85) 10-30-5'> 

(GBD Int'l) . .Jacques Tatl, Nathalie Paseaud 

ReviM 

Moment of Truth (87)... s.-, 

(Arlan) .Mlchele Morgan. Jean 

. 

Naked Heart (96) 

oihln 

s-,. 

(.\ssoc. Artists) .Michele K-'^ 

. Morgan.' 

Night Is My Kingdom, The (109) S.' 

(Davis). .Jean Gabin, Slmone Valerie 

Pit of LoiKliness (84). ... "5 n 

(Davis) . .Edvvlge FeuUlere, Slmone 'siciii 

Red Inn, The { 1 00) 9. 4, 

(Davis) . -Fernandcl. F. Rosay, liid Gmi 

Seven Deadly Sins, The (124). II.51 

(Arlan) .Michele Morgan, Gerard Phlllc 

. 

Sextette (90) 8- U 

(Arlan) . -Marthie Carol, Frank Viuird 

Spice of Life, The (71) 2-U 

(.Maycr-Kingsley) . .Noel-Noel, Eeruni It—, 

GERMANY 

1^ 

Angelika (99) )1.|' 

(Brenner) . .Maria 

Schell, Dieter BwxIk 

Berliner, The (80) 12--a 

(Joseph Burstyn) . Oert Frobe, CU Blell 

Grapes Are Ripe, The (92) 7--S( 

(Casino) -Gustav Knuth, Camilla Splra 

. 

Keepers of the Night (109) 2-.M 

(Casino) -Lulse Urlch, Hans Nielsm 

. t 

Merry Wives of Windsor (93). . . . . 

(Central Cinema) . -Sunja Zlemann, C. 6|)| 

Sunderin (80) 1.1 

(Prod. Reps.) Ncft, 0. I^| 

GREECE 

Barefoot Batolllon (89) frl 

(Brandt) . -Maria Costl, Nlcos Fennii 

HUNGARY 

Trio, The (76) 31-!; 

(Classic) . Bmest Deutich, GasUJ Urn 

Spell of Irelond, The (77)... 

(Celtic) - -Travel Feature, Eiigllsb dlilo|: 

ITALY 

(Color). 

n 

Aida (110) ^... 71-5' 

(I.F.E.) - -8- Loren, L. MameU, U Delllm 

Anita Garibaldi (95) /(-S 

(I-F-E-) -Anna Magnanl. Raf Vallone 

. 

Bread, Love ond Dreams (90).. 

(I-F-E) . Lollobriglda. Vittorlo ll

I His, 

. . The 

. . Outstanding 

. . Orson 

0>inions on Current Proaucnons 

Son of Sinbad 

RKO Radio (513) 

88 Minutes 

F 

Rati 

Fantasy 

2-1 (Supetscope, 

Technicolor) 

ReL May 31. '55 

As even a perfunctory perusal of the lecigers will reveal, 

Arabian Nights-ish pictures—if they boasted any merit whatsoever—have 

been reliable to please the average spectator 

and to assure profits to the theatres in which they were 

exhibited. If such past periormances are to be accepted as a 

yardstick, this flamboyant offering should pack them in, 

because it possesses something or other lifted from virtually 

every preceding photoplay of its category. And all of these 

tidbits are loosely woven together with such a marked 

tongue-in-cheek approach that no one should criticize the 

fact that the yarn doesn't attempt to make sense. It's offered 

as a fairy tale, and all stops ore pulled wide in its motivation 

as such. 

For the boys in the gallery, there probably never was 

so large an assemblage of cuties, curves and cleavage. The 

vrolf whistles will, with little doubt, resound through the 

house and leap over into the street. But that, too, however 

bawdy the reaction, should provide additional cash customers 

for the picture. Nor will its patronage be impaired 

because the funmaking is impressively and handsomely 

presented in Superscope photography and bright Technicolor, 

which pair of assets, incidentally, can play a prominent 

part in the slightly lurid exploitation which the feature so 

strongly invites. 

As to performances, the script and its multitude of plot 

elements demanded no staggering amount of acting talent. 

The topliners obviously refused to take their individual and 

collective chores too seriously, and as a result the delineations 

are generally acceptable. Concerning the major portion 

of the support, all its members had to do was look enticing, 

which they did in spades—and very few clothes. The vehicle 

was unstintingly mounted by producer Robert Sparks and 

efficiently directed by Ted Tetzlaff. 

Dale Robertson, Sally Forrest, Lili St. Cyr. 'Vincent Price, 

Mori Blanchard. Leon Asldn, lay Novello. 

CATCHLINES: 

Hold on to Your Turbans . . . Here Comes the Son of Sinbad 

With the Daughters of the Forty Thieves 

Topple and Kingdoms Fall When This 

. . . 

Romantic 

Harems 

Rogue 

Goes to Town. 

The Purple Mask 

F 

Ratio; Costume Drama 

2.55-1 (Cinemascope, 

tectlnicolor) 

Univ.-Infl (530) 80 Minutes Rel. July '55 

Take a time-tested swashbuckling formula, add the sweep 

of CinemaScope and the beauty«of Technicolor, not to mention 

a little marquee weight, and you're bound to satisfy 

some segments of the moviegoing public. However, here 

is a feature, which, though chockful of all these merchandising 

qualifications, contains little else noteworthy or redeeming 

enough to appeal to any but the underteen and 

audiences of like taste. The story, an obvious rehash of "The 

Scarlet Pimpernel," is blatantly adolescent and never quite 

delivers its promised action or excitement, seemingly sacrificing 

all logic and development for the sake of burlesque 

humor. Tony Curtis, for example, appearing as a fop and 

dandy, but in reality the mysterious Purple Mask outwitting 

the despot Napoleon at every turn, is so overdrawn in his 

characterization that he never rises above the ludicrous. 

as well as the appearances of such basically fine performers 

as Dan O'Herlihy and Angela Lansbury, represents 

a tragic waste of talent. 

History, too, comes in for its share of drubbing, with 

Napoleon presented as a fool and villain. Depending upon 

the view one takes of history, the Corsican, it is true, can be 

a villain, but never that much of a fool to have been outwitted 

by such a ridiculous, figure as this Purple Mask. Of 

course, the small fry will hardly be concerned with such 

problems, unless they've already begun their history lessons. 

Switching the "Pimpernel" setting from the immediate period 

of the French Revolution to the year 1803, Curtis, the 

Purple Mask, is busy rescuing noblemen from the guillotine 

and kidnaping government officials, whom he holds for 

ransom. Napoleon, annoyed at this drain on both his treasury 

and prison, sets a trap, but all ends well as Curtis, once 

more, outwits the future emperor of France. Produced by 

Howard Christie and directed by Bruce Humberstone. 

Tony Curtis, Colleen Miller. Gene Barry, Dan O'Herlihy, 

George Dolenz. John Hoyt. Angela Lansbury. 

CATCflLINES: 

Men Knew His Fury But 

His Lips Bui Not His Name . 

Women Knew 

Hidden Behind 

Not His Face . 

Was 

. . 

a 1/ask of Revenge . 

. . His Secret 

Lives and Loves of Adventure's 

Greatest Rogue. 

1782 BOXOFFICE 

Othello 

F 

Ratio: 

Standard 

United Artists ( ) 92 Minutes ReU June '55 

A beautifully staged, acted and photographed feature presenting 

Orson Welles in the title role of the Shakespearean 

tragedy. He also produced and directed it. It is a Mercury 

production made in Italy with the aid of skilled Italian technicians. 

'The backgrounds of mediaeval buildings and the 

interiors are classic. Silhouetted scenes are especially effective. 

Treatment is dignified throughout, with Welles not 

resorting to mugging, as he has done sometimes in the p>ast. 

The supporting cast does a fine job. The film is inevitably 

destined for the art houses. It is a fit successor to other 

fine films based on Shakespearean plays. Exploitation necessarily 

will play up the famous English author, and Welles' 

name will supply an added value. 

Othello, a Moorish general of noble birth, weds Desdemona, 

daughter of a Venetian senator. He is assigned to repel a 

Turkish invasion of the island of Cyprus. Desdemona accompanies 

him. Cassio is his lieutenant and friend. logo, 

his adjutant, is jealous of Cassio and by degrees convinces 

Othello that Cassio is having an affair with Desdemona. 

Othello is grief-stricken. He decides that Desdemona and 

Cassio must die. He smothers Desdemona despite her pleas 

of innocence, while logo tries to do away with Cassio. 

Emilia, wife of logo, reveals him as engineering the plot 

and is killed by lago. Othello, now convinced of Desdemona's 

innocence, commits suicide. During the state funeral logo is 

imprisoned in a cage and hoisted high in the air where 

he will be picked to death by vjiltures. 

Orson Welles, Michael MacLiammoir, Suzanne Cloutier, 

Robert Coote. Hilton Edwards, Michael Lawrence. 

CATCHLINES: 

Shakespearean Tragedy Done in Classic Style by Orson 

Welles ... A Fitting Successor to Other Fine Shakespearean 

Films . Treat to the Eyes as Well as the 

Emotions . Welles Film Combines the Utmost 

in Beauty with Poignant Drama. 

The Tiger and the Flame F 

Ratio: Adventure Drama 

1.66-1 (Technicolor) 

United Artists (5514) 97 Minutes ReL May '55 

One of the rare Indian-made features, out of the hundreds 

produced in that country annually, deemed suitable for 

showing in the U. S., this is a lavish and colorful spectacle 

which should attract customers and do good business in the 

art houses. While not up to the high standard recently set 

by the Japanese "Gate of Hell," it has considerable excitement, 

especially during the several battle scenes, pageantry 

and exotic dances and other exploitable features for class 

patrons and art students. 

Although the predominantly Indian cast speaks English, 

the players are for removed from the American standard 'for 

good looks and the heroine, Mehtab, is short, dark and unattractive. 

Photographed in Technicolor by Ernest Haller, 

who captures the reds, golds and yellows of the costumes 

and backgrounds almost too vividly at times—softer tones 

are at a minimum. Produced and directed by Sohrab M. Modi, 

who also plays the venerable power-behind-the-throne with 

great dignity. The music, too, is strange but very effective. 

Forrest Judd is associate producer. 

Based on an historical incident which took place in the 

middle of the last century, the story is laid in the small Indian 

state of Jhansi, where Mubarak, a weak-willed widower, 

has just been made king with a small British force on hand 

to supervise affairs. Sohrab Modi, a devoted patriot, discovers 

a nine-year-old girl, Mehtab, whose horoscope predicts 

that she is destined to lead armies and he arranges 

for her to marry the aging Mubarak. After years of training, 

Mehtab becomes an expert horsewoman and, when her 

husband dies and the British refuse to recognize the boyemperor, 

she defies them and refuses their order to surrender. 

Through treachery, the British invade her fortress city, but 

she escapes and challenges them to battle on the plains. 

She is finally overwhelm.ed and wounded but dies a true 

warrior's death. 

Mehtab, Sohrab Modi, Mubarak, Sapru, Baby Shika, 

Ramsingh, Gloria Gosper, Ulhas, Michael Shea. 

CATCHLINES: 

. . . 

The Most Fcfbulo'us Adventure Ever to Flame Out of Mystic 

India , . . The Woman on Horseback Who Changed the 

See Course of Empire 

the Bloody 

the 

Conquest 

Dazzling 

of 

Coronation 

Jhansi . . . 

of 

With 

a 

Boy-Emperor and 

a Cast of 25,000. 

June 4, 1955 1783

— 

. . 

— 

REVIEWS 

Adiines for Newspaper and Program; 

That Lady F 

Ratio: Drama 

2.55-1 (Cinemascope, 

De Luxe Color) 

20th-Fox (504-1) 95 Minutes Rel. May '55 

Recent records reveal that features based on historical 

novels or ploys—even when they were good pictures 

lailed to burn up the theatre cash drawers. Which augurs 

discouragingly for this imported entry in the apparently 

endless cycle, because it is anything but a good picture. 

Its opulent productlonal trappings and its lootoge indicated 

that it is aimed at top billing on the more important programs. 

In order for the film even to begin to justify such 

exalted bookings, it will have to be accorded intensive and 

shrewd exploitation. Fortunately, there is much material 

tor merchandising. 

Foremost is CinemaScope, wllich, bolstered by De Luxe 

color, is effectively utilized to qapture the beauties of the 

ancient Spanish castles and their surrounding countryside 

against which most of the photoplay was lensed. In fact, 

the offering almost justifies itself as a travelog of Spain, and 

would come closer to so doing if its scenic splendors were 

not cluttered up by the heroics, melodramatics and hackneyed 

situations in which the screenplay by Anthony Veiller 

and Sy Bartlett (who produced also) abounds. That script 

stemmed from a play by Kate O'Brien, which treats of the 

confused 16th-century reign of King Philip. Expectedly, it 

specializes in cloak-and-dagger intrigue that becomes so 

intricate at times that spectators will encounter difficulty deciding 

who's doing what to whom and why. 

Inviting further showmanship attention are the two castleading 

stars, from Hollywood and possessing above-average 

marquee worth. Their performances, as well as those forthcoming 

from supporting actors, are as good as material 

permits. Finally, there are scattered sequences of spectacle 

which attain a stirring high during a bullfight in which the 

matadors are mounted and demonstrate superb horsemanship. 

Direction by Terence Young does little to alleviate the 

dated scenario. 

Olivia de Havilland. Gilbert Roland, Paul Scofield, 

Francoise Rosay, Dennis Price, Anthony Dawson. 

CATCHLINES: 

The Provocative Story of a Spanish Beauty Whose Flaming 

Heart Defies Tradition, Whose Scandalous Love Affairs Flaunt 

Convention ... in a Picture Laden With Tumultuous Daring. 

.e Rd 

RAD 

A Day to Remember 

F 

Ratio: 

Romantic 

1.66-1 Comedy 

Republic (5433) 72 Minutes HeL Mar. 29, '55 

Herein our British cousins ogoin display their penchant for 

gentle wit and the leisurely development of characterizations 

which have come to be accepted os hallmorks of the kind 

of romantic comedies that issue from their film factories. Unfortunately, 

in this one the humor is so insular and colloquial 

that most Americon audiences just won't dig it at all. That 

narrowing of oppeal indicotes a not-too-happy exhibition 

fate in this country, a prospect that is further hampered by 

the fact that the cost—competent though it is—hos little or 

no following in the U. S. except in the art houses. Booked 

into such specialized showcoses, the feature can be expected 

to attract on adequate amount of attention. 

Productionwise, the offering provides authentic and, on 

occasion, charming backgrounds, since it was photographed 

on location in France as well as in England. Among the 

players assembled, Joon Rice will probably be best-known 

to domestic moviegoers, she having appeared in one or two 

previous pictures that enjoyed some degree of success on this 

side of the water. The standout, however and one who 

ought to be a lead-pipe cinch to be snagged by Hollywood 

is o French doll named Odile Versois, as talented o pockage 

of Gallic pulchritude ond personality os the screen could 

hope to find. 

The plot concerns the varied adventures—romantic, comic 

and dramatic—which befall the members of a dart team 

from a British pub when they embark on their annual outing, 

o trip across the channel to Boulogne. During the one-doy 

trek one of the holidoyers finds true love, another realizes 

a life-long ambition to join the French Foreign Legion and. 

the rest pursue entertainment in diversified ways. The J. 

Arthur Rank presentation was produced by Betty E. Box 

and directed by Ralph Thomas. 

Stanley Holloway, loan Rice, Odile Versois, Donald Sinden, 

James Hayter, Bill Owen, Harry Fowler. 

CATCHLINES: 

There's o Delightful Date in Store for You When You See 

This Hilarious New Look at Life . . . It's Got That Wild, 

Wonderful Beat of Young Hearts in Love. 

The Adventures of Sadie F i''s5'.i iz^Zz'cZ) 

20th-Fox (508-2) 75 Minutes Rel. May '55 

A completely nonsensical farce-comedy abbut three men 

and a girl shipwrecked on a desert island, this British-made 

is occasionally more frantic than funny but the sexy angles, 

plus the allure of Joan Collins in a home-made Bikini, can 

be exploited in all except the neighborhood spots. Miss 

Collins, currently being given a buildup by 20th Century- 

Fox", is already familiar to art house patrons, as is Kenneth 

More, star of "Genevieve" and 'Doctor in the House." 

Filmed on the island of Majorca by George Minter and 

Noel Langley, who also directed and adapted it from the 

novel, "The Cautious Amorist," the Eastman Color enhances 

the lush island backgrounds and the becoming tan of Miss 

Collins, an eye-full if there ever was one. Although somewhat 

handicapped by a thick brogue which mokes some 

of his dialog unintelligible, Kenneth More is amusing and 

likable as o stoker and Robertson Hare is excellent as a 

prim, middle-aged professor. The famous British comedienne, 

Hermione Gingold, is hilarious in o brief guest appeoronce 

as o man-chosing spinster. 

Joan Collins is aboard o smoU cargo-passenger steamer 

which is rammed and sunk in the Pacific. Her hfeboat also 

picks up Kenneth More, a stoker with o fondness for liquor; 

Robertson Hare, a middle-aged professor, and George Cole, 

a cynical journalist who was rude to Joan on board. The 

four are marooned on on uninhabited island where the 

three men moke a pact to act like gentlemen toword Joan. 

First Cole lolls in love with her ond then the prim Hare is 

olso attracted, but More leaves her alone. After a year, 

they are rescued by a schooner and Joan confesses to More 

that she loves him, but he refuses to marry her. Another 

crash sinks the schooner and when Joon is again cast up on 

the island, she is gleeful when she hears More strumming 

his guitar in a hut. 

Joan Collins. Kenneth More, George Cole, Robertson Haxe, 

Hermione Gingold, Walter Fitzgerald, Hattie Jacques. 

CATCHLINES: 

The Most Wonderful Miss-Adventure of Your Life . 

just Imagine Being Stranded on a Desert Island With Luscious 

joon Collins . . A Desert Island Delight in Full Color. 

1784 BOXOFFICE 

SHORTS REVIEWS 

VistaVision Visits Mexico 

(Icnnes A. Fit^Patrick Special) 

Paramount 

_ 17 Mins. 

Very good. An exceptionally beautiful travel short done 

with the new VistoVision process in Technicolor. The wide 

screen and the clority of the photography make this like 

a series of paintings. Scenes in Mexico City, Acopulco, the 

Xochimilco volcano, the famed motorcycle police with their 

orchestra ond spectacular stunts and Latin music are presented 

at o ropid pace. Some of the moterial has been used 

before, but never with the sense of audience porticipotion 

ond distant vistos all in focus thot this new projection system 

provides. 

Devil Take Us 

RKO (Theatre of Life) 27 Mins. 

Very good. Starkly realistic scenes of automobile smashups 

on a California highway emphasize the theme of this film, 

vzhich is that there ore far too many dangerous drivers 

these days and that far too mony of them through their 

own foults meet deoth or wind up in hospitals—perhaps 

crippled for life. There is the thread of a story and there are 

amusing characterizations of careless drivers to lighten the 

sense of impending doom. The film should be shown everywhere. 

It has the booking of the Notional Safety Council, 

Americon Automobile Ass'n and insurance componies. The 

release date is June 17, Notional Screen Service will furnish 

accessories. Herbert Morgan wrote, produced ond directed 

in cooperation with the Associoted Press. 

Sh-h-h 

Univ.-Int'l (Laniz Cartune) 6 Mins. 

Good. A novel ond amusing Technicolor cortoon dealing 

with a trombonist, whose nerves are shattered by the constonf 

loud ploying. Told by a psychiatrist to toke a long 

rest, he goes to o quiet chalet in Switzerland. He is about to 

go to sleep when his neighbor in the room next door starts 

playing the trombone. Notes under the door and phone colls 

hcve no effect and he finally breaks through the door to 

find the psychiatrist and his wife ore on a vocation. 

1955 1781

! 

I 

' Experience 

I key 

: : 13 

I nl 

.silSc per word, minimum $1.50, cash with copy. Four consecutive insertions lor price 

CLOSING DATE: Monday noon preceding publication date. Send copy an 

fe 

Dieis to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo 

HELP WANTED 

Manager for Latln-.\merlcaii slluatlon. 

lit] 

i( nn-'v Job now open. Long Theatres, 

I Itiuidall Clark. 

.inager. De luxe Mcmplil:> indoor 

Me. Stale guulificattons. rcferiL'led. 

and enclose pltoto witli 

fllce. 6884. 

I e Managers. Experienced, exploi- 

and neigtiborhood tiouses. 

iirrounding territories. Write in 

IS Comar. Personnel Manager, 

rtieatres, 2217 Dark Building, 

se manager or experienced as- 

. Illeatie operation for IS.izabettl 

lina. territory. Air mail-speciai 

ilifications and past tlieatricji] 

:ilary ex-pected. Boxoffice, 5893. 

POSITIONS WANTED 

ûfiervlsion. Indoors. Ctiange after 

25 yejirs. Good 

lire. 5808. 

in sliow business, know every 

every post. General, technical, 

ent and back again. Boxotflce, 

urJieatre work witli future. Ten years ex- 

KtJl'rojeetlonist and manager. Age 35. 

fff'li fiimily. College degree. At present 

""• Arallable July 1. B. K. Holder, 

Irsarkana. 

Arkansas. 

OPCOHN MACHINES 

Desires 

es. all makes and styles. Re 

for all poppers. Complete remost 

macblnes, $185. 120 So 

E3INESS STIMULATORS 

NG MORE ACTION! $4.50M cards, Oiher 

'mlilile, on-off screen. .Novelty Games Co.. 

lOE Ave.. Brooklyn. N. Y. 

ttildance wilh real Hawaiian orchids, 

each. Wrile Flovters of Hawaii, 670 

! Park I'lace, Los Angeles 5, Calif. 

GENERAL EQUIPMENT—USED 

Good as new. used 4 drlve-in seasons: 2 

Slroiig Mogul 70 amp lamps. $300: two .Motlograph 

100 amp lamps $300: one Century 80-1110 

.Molur generator complete $400. Charleston Theatre 

Supply. Charleston, West Va. 

Complete booth and screen outfit. Brcnkert 

35mni projectors, KCA sound and siieakers. New 

in used. (i-B 1947. never $1,750. Also Powers 

pro ectors. Mazda lamps, KCA sound. $150. G. M. 

McLaughlin. 350C West Pikes Peak, Colorado 

Springs, 

Colorado. 

For Sale—One pair of Simples high Intensity 

IKW lamps and one pair rectifiers all tor $650. 

Wayzata Theatre, Wayiata, Minn. 

For sale: RCA Bright Arc" 100 ampere lamps 

like new, $895 per pair. All sizes Superex lam[>s, 

irom $200 per pair. Lenses from $25. Ask for 

list of other good equipment. ATSCO, 980 N. 

Main St., Akron. Ohio. 

Lincoln 70-140 Generator. Used two seasons. 

$495- Two large spray type air washers fflth 

bliivvers. Two 5 h.p. motors with each, $495 eadi. 

2 Kairli.utks 5 h.p. pump and mot(>.s, good, $100 

each. Western Electric sound heads with Universal 

ba.ses and Simplex projectors $495. 3 sets 

of low intensity lamps with Hertner Generators. 

$100 set. Lenses Bausch & Lomb, series 2. 

I'" 2.3,3:75 B F, $100. Bausch & Lomb series 2. 

l>:75 E F, $75. Bausch i Lomb Series 1. 3:75 

B F. $40. State Theatre. Columbus. Kansas. 

New cmdition Sllverlite all-purpose screen 

IS'xanv overall. $175 f.o b. Brooksville. 

Florida. Dixie Theatre. 

GENERAL EQUIPMENT—NEW 

Special surplus screen sale— all new! Perforated 

solid 

headed lace-grommet. 15'6^'x20'6"—$75 (frame 

$251: 6'8"s9'3'^—$25: solid ll'xl4'—$35: 

olid Springroller 8'7"sll'7"—$75: solid ropeailley. 

ll'xH'—$75. Dept. CC, SOS. Cinema 

Supply Corp.. 602 W. 52nd St.. .New York 19, 

Attention Holmes users! Intermittent movements 

(less flywheels), $49 pair: slarwheel-sprockel 

issembly, $10 each; l,0OOW T-20 C-13D Mosul 

I'ref. lamps, $25 dozen ($3.95 each). Dept. CC. 

.S.O.S. Cinema Supply Corp., 602 W. 52nd St., 

New York 19. 

Perfect pair, perfectly priced! Combination pair 

Cinematic IV adjustable anamorphlc lenses and 

pair Snaplite Series II prime projection lenses, all 

for $595; .Mirroclaric metalized seamless screen. 

sq. ft. 89c nept. CC. S.O.S. Cinema Supply Corp.. 

St.. i;02 W. 52nd New York 19. 

LCLfflfilOGHOUSt 

«(!( IE-CUT CARDS. Increase your bo.\- 

IliO numbers. $4 50 per M. Best 

11 Products, 339 West 44th St., 

s for all age groups. All types. 

lEiventory and greatest variety. 

it- 2.500 copies piepaid. The 

312, Ovvensboro. Ky. 

St, cheapest advert ising. 

lases concession sales for 

Special pictures. Plain 

Southern Bal.oons, 14 G B 

fit flashlight & key chain. Red 

lieaire promotions—sample 50c. 

Enterprises, Centralla, Illinois. 

k M u 

"Jaclison's" automatic Reel-Alarms. Really 

marvelous $21.50 pair. AH dealers'. Mfrs.: American 

1. Theatre Supply. Seattle Washington. 

DRIVE-IN THEATRE EQUIPMENT 

Your best CinemaScopc buy. Cinematic IV 

idjustable Prismatic Anamorphlc lenses plus Snapite 

11 Series prime lenses, all for $595. Availible 

on time, liept. CC. S.O.S. Cinema Supply 

Corporation, Street. 19. 

602 W. 52nd New York 

Driv 

"STJ S11)IO AND PRODUCTION 

EQUIPMENT 

$1,995: Cineflex 35mm 

t lenses: 2-400' maga- 

II îi!-if $1185: Moviola 

$VJ5: Escalator 

•' 

cameras on 3 

I I' :i.v with 2 seats. 

K.islman Airgraph 

$225; roMnt 

bidbs. $180 

-s n s Cinema Supply 

iJ Siieit. .New York 19. 

SUIPMENT FOR SALE 

ItSlrong 90 amp rectifiers. Used 6 

l| lllhes $.v

P/vi&tûudic 

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Finest optical correction possible for color, definition and distortion. Compare and judge for yourself. 

MAGNIFICATION 2x, Fixed, for all 225/32" standard Projection Lenses. 

64 millimeter free rear aperture and the 225/32" diameter rear neck 21/2" long 

allows this lens to be placed right up to the Projection Lens assuring 

maximum non-vignetting light transmission. 

Threaded to fit Projection Lenses. No Support 

Brackets required. Completely enclosed and dustproof. 

CORRECTING 

Interchangeable and available for all projection throws. 

Net 33/4 lbs. per lens 

Tare (container) 

Gross (complete shipment) 

71/2 lbs. per pair 

2 lbs. per pair 

91/2 lbs. per pair 

ORDER THROUGH YOUR THEATRE SUPPLY 

DEALER /OR WRITE US) AND STATE: 

Projection Distance 

Make and Model of 

Projection Lens 

PROJECTION ORTICS CO.

Booxffice-June.04.1955

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