r

JANUAIY 27. 1951 

r 

i^ /Pfe 

yru/uA^û 

When the omuscmcnt industnct division 

of the Nolionol Conference 

of Chntlians and Jewi lounchri 

ifs 

onnuol Brotherhood Week drive, 

the cochoirmen of the I9S7 com 

poign will be honored at o dinner to 

be held February 13 in Nevr York 

They ore Spyroi S. Skouroi lle(l), 

president o) Skouros Theatres, ond 

William Heineman (right), rtctpresident 

ond soles manager ol 

United Artists With ihcm is this 

>ear's Brotherhood choirmon, Alei 

Harrison, general soles monogcr of 

20th Century Fo> Story on 

page 13 

1957-58 Production 

Topping 1956-57 

iPidure-Making Pace 

fo9« 6 

NAIIONAL fXECUTIVE EDITION 

^*«jj^»^jii>gj^rj^jj«j

^ 

^fk 

30 MILLION HEAR LANZA 

SING ON ED SULLIVAN SHOW! 

On Sunday Night, Jan. 19th, Mario Lanza sold his new picture to a vast public 

in a wonderful interview with Kd Sullivan over 220 TV stations. Voluptuous 

Marisa Allasio also appeared. Lanza's sin«,Mnf^ confirmed the promise in Louella 

Parsons' nationally syndicated column that he "sings as he never sang before." 

P)i^ ad campai^Mi includesS leading national magazines and 9 \np fan magazines.

BOX-OFFICE MUSIC 

FROM THE MUSIC HALL 

TO ALL THE NATION 

Next Attraction at llic Hall! M-G-M presents 

I 

L"Am o 

in a "Global nox-office winner-^fVAKiRTv; 

V 

S111£'S 

TOl'R! 

ON 

/\ii I ininodi.ili- liit witli tlu- 

OF 

_ 

press is Uu- liirl ^t.lî

! 

MA'«A;rnN PLAC£ 

FROM ^'^"'-joN 

whe 

lop 

•5 b/O on«* 

IN THE 

INDUSTRY 

•^ * TODAY 

V. ,\;

Equlpmer^f 

!!> 

X 

HE NATIONAL FILM WEEKLY 

rukl.lXd U ktat Sfl» Fiiwi el 8> 

be artMM Wn Jirt A«IM. tWtH 

H rUa* A BrviA. U\* n Ttrmnt 

Batir. »ll K (Itl M 

tS« Bml 

Witie U R 

I 

r KWil (U J«e- 

•rtla. WBtleî t. CRinMn I MB* 

MImC Or. ' An>aU Mafti Jaaraal 

L teak IWn BwrMI. SI4« »mt 

ah !..>. n I n r^^^'r^ r-,.-- w,, 

iMr^

from 

' 

— i 

FIRST SIX MONTHS OF '57 -'58 

TO SEE 196 NEW RELEASES 

Gain of 35 From Saine 

Period a Year Ago; 

30 in February 

By FRANK UTi'ENDECKER 

NEW YORK—The first six months of 

the 1957-58 releasing season (September 

1957 through February 1958 >. will show a 

great Increase in the total number of pictures 

from the majors and the leading Indejjcndent 

distributing firms. The new pictures 

available will total 196. compared 

to 161 for the same period a year ago. 

IN(KK.\SES FROM SIX COMP.VMES 

The greatest increases are from American 

International, which had 12 new pictures 

compared to only four a year ago; Allied 

Artists, which had 18 pictures compared to 

13 a year ago; Paramount, which had 13 

pictures compared to only six in the same 

period last year; Republic, which had 17 new 

pictures compared to 12 a year ago; 20th 

Century-Pox, which had 28 new pictures compared 

to 18 In the same six-month period 

lust year, and Universal-International, which 

had 19 compared to 17 a year ago. 

In addition Rank, which had eight new 

pictures In the six-month period, wasn't In 

existence a year ago. United Artists, Columbia 

and MGM have fewer pictures for release 

in the first six months of the 1957-58 

period compared to the same period In 1956- 

57. 

While the use of Cinemascope. Vista- 

Vislon and RegaLscope has increased in proportion 

to the greater number of pictures 

for release In the six-month period of the 

current selling sea.son. the use of color has 

fallen off. Fifty-nine of the features are In 

Technicolor, Eastman Color or one of the 

other processes during the current six-month 

period, a drop of nine from the 68 in color 

during 1956-57. However, during the September 

1957 through February 1958 period. 41 

Cinemascope pictures will be in release, 

seven more than In the six-month period 

a year ago. VistaVlsion pictures totaled 14. 

twice the number released during the sixmonth 

period a year ago. and 12 were In 

RegaLscope. three times the number released 

during the first half of the 1956-57 selling 

season. 

A 

FEBRVARY INCREASE 

Of the 196 new features released during 

the flret six months of the 1957-58 .selling 

acunon. 30 will be relcaaed In February 1958. 

compared to 26 released In February 1957. 

Broken down by companies, the February 

1958 relea.tes will be: 

ALLIE'J ARTI'.T-. -r./r V ijngcr Gunfighter," In 

C^f'T'o'xtx- n- - 

Lovoloy, with 

Ah«,, •Ml\g," >torrir>g Gory Merrill and Nancy Davii. 

MGM— "The Brother* Koromozov," in color, starring 

Mono Schell. Yul Brynner, Cloire Bloom, Leo J. 

Cobb or*d Richord Bosehort. orxJ "Underwater Worrior," 

in CinemaScope. storring Don Doiley with Cloire 

Kelly 

PARAMOUNT—"Wild Is tho Wind," a Hal Wolln 

production in VittoVision, stornng Anno Moanoni, 

Anthony Quinn orvj Anthony Fronclosa, and "Desire 

' 

Under the Elms. the Eugene O'Neill ploy, 

stornng Sophia Loren, Anthony Perkins ond Burl 

Ivet 

RANK— "Smiles of o Summer Night. 

" 

produced 

in Sweden, with Ullo Jocobssen, Evo Dohlbeck and 

Hornet Anderssen 

REPUBLIC— "Scotlorxl Yofd Investlgotor," with Rolond 

Culver and Potncia Roc. "'Interrwtionol Counterfeiters, 

" with Gordon Howord, and "Tho Mysterious 

Mr. Monks " 

TWENTIETH CENTURY-FOX — "A Forcwell to 

Arms." produced by David O Selrnic'' *" Cbs." storring Clint Wolker and Virginia Mayo 

With Bnon Keith 

May Assume WB Lab Operation 

NKW VOIiK An iin-imd-olf deal whereby 

Technicolor would take over tho Warner 

Bras latwrotorlo.s in Callfonila and Brooklyn 

Is reported to be near the consummation 

.st4ige If completed. Technicolor would do 

all of Wnnier Bros, printing, boUi black-andwhite 

and color. 

BOXOFFICE Januaiv 27. IS-SB

ALLIED WANTS NATIONAL 

ACTION AGAINST SALES TO TV 

N.J. 

Will Take Its Proposal 

For Pressure on Film- 

Mokers to Convention 

NEW YORK—Aa a result of action taken 

by AUir

I OKK 

PuU Sc

20th CENTURY- FOX TENTATIVE RELEASE SCHFPJ 

FIRSTQUARTEROFlo^^ 

DATR TITLE STARS 

: EDITS 

DATE 

DATE 

CHARTS 

fUWRt 

again... in 1958... 

exhibitors can depend 

on a week-in, week-out 

schedule of the biggest shows 

backed by the biggest showmanship 

as 20th keeps the blockbusters coming., 

every week of the yeari 

^w 

IT ALL BEGINS

Halaaasd 

: 

20th dedicates its energy and its talent 

to supplying the nation's showmen 

MONTH AfUR MONTH AFTER MONTH 

with the most of the host performers,., 

the most of the best properties... 

the most of the best pictures! 

20th TENTATIVE FEATURE RELEASE SCHEDULE FOR JANUARY 

DATE 

Jan. 

1 

TITLE STARS CREDITS 

Jerry Wald's production of Lana Turner, Hope Lange Producer: Jerry Wald 

PEYTON PLACE Lee Philips, Lloyd Nolan Director: Mark Robson 

Cinemascope .Color by De Luxe Diane Varsi, Arthur Kennedy Screenplay: John Michael 

Ru3S Tamblyn, Terry Moore 

Hayes 

Jan. THE ENEMY BELOW 

8 Cinemascope. Color by De Luxe 

Robert Ml t chum 

Curt Jurgens 

Producer-Director: 

Dick Powell 

Screenplay: Wendell Mayes 

Jan. ESCAPE FROM RED ROCK 

15 Regalscope 

Hegal ?ilae Inc. Production 

R«l«aasd by 20th Century-?ox 

Brian Donlevy 

Producer: Bernard Glasser 

Director: Edward Bernds 

Screenplay: Edward Bernds 

Jan. 

' 

22 

DIAMOND SAFARI 

by 20th C*Dtury-Fox 

Kevin McCarthy 

Producer-Director 

Gerald Mayer 

Screenplay: Larry bftarcua 

Jan. 

29 

I 

SING BOY SI?C 

CinamaScope 

Tomny Sands 

Llll Gentle 

Bdmoud o'3rien 

Producer-Director: 

Henry Ephron 

Screenplay: Claude Blnyon 

\' 

A suggestion to busy exhibitois : 

FOR QUICK, EASY REFERENCE ! 

CUP THIS AD AND PLACE IT UNDER THE GLASS TOP ON YOUR DESK 

A daily leminiJer lo count on M lor diy-in. dayout support! 

A

20th TENTATIVE FEATURE RELEASE SCHEDULE FOR FEBRUARY 

DATE

MGM PRODUCTION ON MOVE; 

U FINISHED, 40 READY TO GO 

Accelerated Program Will 

Place 12 Films Before 

Cameras Next 4 Months 

NEW YORK—As an example of the accelerated 

pioKiam which Joseph R. Vogel 

has inauBurated at Metio-Goldwyii-Mayer, 

It was announced this week that the company 

has 14 completed features being 

edited for 1958 release and 40 more to go 

into production, including a dozen which 

are scheduled to roll within the next four 

months. 

AKTEK CONFERENCES ON COAST 

TTie announcement came after Vogel, 

president of Loews. Inc.. returned from a 

series of conferences on the west coast with 

Benjamin Thau, vice-president and administrative 

head of the studios. 

The big production to get under way will 

be "Ben Hur." the Lew Wallace classic of 

several generations which MGM .served up 

as a major worlc of the silent movie day.s. 

The picture, which Vogel .said will be the 

most ambitious production ever undertaken 

by a motion picture company, will get under 

way in Rome in early spring and will be 

before the cameras for about a year. Sam 

Zimbalist will produce and William Wyler 

will direct. 

The features which now are being edited 

for relea.se were announced as; "The Brothers 

Karamazov," starring Yul Brynner. Maria 

Schell. Claire Bloom and Lee J. Cobb: "Merrj' 

Andrew." with Danny Kaye and Pier Angeli: 

"Gigl," starring Le.slie Caron, Maurice Chevalier 

and Louis Jourdan: "Saddle the Wind." 

with Robert Taylor. Julie London and John 

Cassavetes: "Seven Hills of Rome." .starring 

Mario Lanza: "Underwater Warrior." with 

Dan Dailey: "The Safecracker." starring Ray 

Milland: "The Sheepman." with Glenn Ford 

and Shirley MacLalne; "I Accu.se." the Captain 

Dreyfus story, starring Jo.se Ferrer and 

Viveca Llndfors: "The Law and Jake Wade." 

with Rot>ert Taylor and Richard Widmark: 

"torn thumb." .starring Rus.s Tamblyn. a 

George Pal production: and "Cry Terror," 

with James Mason. Rod Steiger and Inger 

Stevens; "The High Co.st of Loving," with 

Jose Ferrer and Gena Rowland; and "Handle 

With Care," with Dean Jones, Joan 

O'Brien and Thomas Mitchell 

riioin ( TIOSS ON SCIIEIU'tE 

The productiom on the tchedule beginning in 

Jonuory include- 

INFAMY AT SEA, «torring Jomet Moion and OofO- 

'hy Oondndge A Virgino and Andrew L Stone 

pfodixtion 

TMf TUNNtL OF LOVE, tlorring Oorli Ooy. Richord 

W.'ir. .. '.r, .-.i^ -r^ G,g Young A Joteph Fieldt 

P"> -'V Gene KoUy 

'^t ilornng Glenn Fofd, Red 

':ed by William Howkt; 

ng AJon Lodd ond Ernett 

g- Areola produotton; di- 

'>ot«d on Tennetiee 

i>tov, »(orrir>g Elt20- 

-^.' eft-Avon production. 

'' 'ANTE, tlarring R«k Hot- 

Downward Business Trend Stopped, 

Vogel Reports to Stockholders 

NEW YORK— Tile downward trend in the 

Loew's. Inc.. earnings picture has been 

rison. Key Kcndoll, Sorxlro Dee, John Saxon and 

Angelo Lonsbury. Pondro S. Bermon-Avon production; 

directed by Vincente Minnelti. 

THE JOURNEY, starring Yul Brynner ond DetX)roh 

Kerr. Anotole Lilvok production. 

PARTY GIRL, storring Robert Taylor orxJ Cyd 

Chonsso, Joseph Posternok-Eurtepe production. 

END OF THE WORLD, starring Horry Bclofonte. Sol 

C Siegcl-Hortwl production; directed by Ronald Moc- 

Dougoll. 

GREEN MANSIONS, bosed on Williom H. Hudson's 

classic romontic novel, storring Audrey Hepburn ond 

Anthony Perkins. Pondro S. Bermon-Avon production; 

directed by Mel Ferrer. 

THE VILLAGE OF THE DAMNED, to be produced 

by Milo O. Frank, jr. 

COMPANY OF COWARDS, to be produced by Edmurvl 

Grainger. 

SOME CAME RUNNING, bosed on the Jomes Jones 

novel, his first since "From Here to Eternity." Sol 

C. Siege! production. 

NORTHWEST BY hJORTH, to be produced and directed 

by Alfred Hitchcock 

THE BOY FRIEND, bosed on the London ond 

Broodway musical success, starrir>g Debbie Reynolds. 

Produced by Cy Feuer ond Ernest Mortin; directed by 

Chorlei Wolters. 

NEVER SO FEW, odapted from Tom Chomoles' novel 

about World War II. To be produced by Som Zimbalist. 

THE ANGRY HILLS, ttorring Robert Mitchum ond 

to be filmed in Greece. Produced by Robert Strosi; 

directed by Robert Aldrich 

THE BLESSING, botod on Nancy Mitford's novel, 

ttorring Ooborah Kerr Produced by Sidney Franklin 

orxl Korl Tunberg, directed by Franklin. 

HELL BELOW, tlorring Glenn Ford Produced by 

Edmursd Grainger. 

NO BLADE OF GRASS, based on John Christopher's 

novel orxj Soturdoy Evening Post teriol. LowrerKe 

WeingortervAvon production 

DEVIL MAY CARE, o romontic comedy ttorring 

Frank Sirsotro. Written, directed and produced by 

Garson Konin. 

HIGH SCHOOL CONFIDENTIAL, to be produced 

by Albert Zugsmith, starring Ruts Tomblyn. 

THE SCAPEGOAT, from the (Xiphne du Maurier 

Uuu uniiually and lliul oDier reorganiaztion 

programs have resulted in additional payroll 

halted. Joseph Vogel. president, reported to savings of $2,000,000. Because of .severances 

.stockholders this week. Although the company 

showed a loss of $455,000 for the fiscal savings will not be fully reflected for several 

and related expenses, however, these pa>TolI 

.year ended Aug. 31, 1957, there are many months. 

factore to bring a note of real optimism for The annual report .showed that the company 

had substantial profits except in the 

future operations, the report implied. 

This note of confidence was e.xpressed fields of motion picture production and distribution. 

MGM studio and distribution 

even in view of a loss of $1,290,849 in the fii-st 

quarter of the current fiscal year, a loss operations lost S7.784.00O before interest 

which Vogel explained came before the upturn 

in the company fortunes began. 

television, radio, record and music publishing 

charges and federal income taxes, while the 

"There has been a resurgence of business subsidiaries earned $5,520,000, while domestic 

which commenced with the holiday season and Canadian theatres earned $3,975,000 The 

and promises well for the coming months net Ixjok value was listed at $137,359,190, or 

with the features we now and will have in $25.73 a share. 

release," Vogel said. 

The consolidated income for the year to 

"Moreover, the economies we are effecting Augast 31 totaled $154,320,404 of which $129,- 

and the quality and audience appeal of the 350,723 came from film rentals and theatre 

pictures which we expect to result from the receipts. Of this figure $34,552,551 came from 

tighter standards now imposed upon production 

by our studio administration will, I The sale of features to television was a 

U. S. and Canadian theatre properties. 

believe, reflect themselves in profitable profitable venture, Vogel reported. Stations 

operations." 

in 81 markets have acquired the MGM backlog 

in whole or in part, with the .sales to 

Vogel reported that since he took office 

during the year the fixed payroll of the reach about $50,200,000 over a seven-year per- 

studio had been reduced by almost S4.000.- 

iod 

best-seller, stornrsg Alec Guinness, to be produced in 

Er\glorxJ by Sir Michoel Bolcon. 

I THANK A FOOL, t>ased on Audrey Erskine-Linop's 

romantic novel "Mist Over Tollo," stornng Inghij 

Bergmon Sol C. Siegel production; directed by Peter 

Glenviltc. 

BELLS ARE RINGING, on Arthur Freed 

production, 

with Judy Holtidoy portraying the role stie erected 

in the successful Broodwoy muticol hit. To t>e directed 

by Vincente Minnolli. 

The following pictures also are being 

planned as part of the new production schedule, 

with scripts now in preparation; 

THE ARTLESS HEIRESS, bosed on Clarence Budington 

KellorxJ's Soturdoy Evening Post senol. Aaron 

Rosenberg-Arcolo production. 

ANDY HARDY RETURNS, starririg 

To be produced by Red Doff. 

Mickey Rooney 

THE THUNDER 

Edmund Groinger. 

OF DRUMS, to be produced by 

THE UNVANQUISHED, bosed on Williom Foulkner's 

rwvel. to be produced by Albert Zugsmith. 

IT STARTED WITH A KISS, an Aoron Rosenberg- 

Arcolo production. 

DARLING BUDS OF MAY. bosed on H E Batet' 

soon to be published rx>vet ond Soturdoy Eversing 

Post senol. To be produced by Philip Sorry ir 

PLEASE DON'T EAT THE DAISIES, bosed on Jeon 

Kerr's novel, now No. 1 on ttie best-selling lists. To 

be produced by Joe Posternok. 

TOO BIG FOR TEXAS, on Aaron Rotentwrg-Arcola 

production. 

BACHELOR IN PARADISE, a Sol C. Siegel production. 

THE BIXBY GIRLS, bosed on Rotomund Mortholl't 

novel obout two tittert. A Pondro S BermorvAvoo 

production 

THE WRECK OF THE MARY DCARE. based on 

Hammond Innet' rwvel obout the seo To be produced 

and directed t>y Alfred Hitchcock 

*6 DAYS TO KUFRA, on Aoron Rotenberg-Artola 

production. 

SNOB HILL, ttorring Debbie Reynolds, to be produced 

by - ' "--'---lak, 

THE IV Aed on Woller Ro»»' toon »i 

publittsed 

* 

Holiywoott 

12 BoxorriCE .I.uuiun L'7. 19.1

J»ti»va 

Brotherhood to Honor 

Sol A. Schwartz 

NKW YHK I'hr itiiiux'iiii'iil lndustrlrv 

dlvi .' II tif tfi"' Nntioiml Cunlrrrncf ol 

Chrl>lluns and Jews 

smiI 

a. .srhwarti 

will sitlutr thrcf of it.-. 

(fUow - workers on 

Ffbruary 13 when u 

illnniT m their honor 

will b«' Klvcn In the 

icrund bttUroom of the 

Hotel Waldorf Astorlii 

here. It will »>e part 

of the national olxservatlon 

of Brotherhood 

Week by the film industry-. 

OrlKlnally. It had 

been planned to honor 

only last years Brotherhood co-chairmen. 

William Helneman. vice-president In chante 

of distribution for United Artists, and Spyros 

S Skoum-v president of Skouras Theatres 

But a special (told medal award will be presented 

to Sol Schwartz, president of RKO 

Theatres, whose circuit has made an enviable 

record for theatre collections for the 

Brotherhood project over the years The 

RKO houses have led all others In the campaign 

for cash contributions, collecting $24.- 

OOO one year. 

Last year, the Ruest of honor was Jack 

Warner, president of Warner Bras. Pictures 

More than I.IOO persoas attended that 

dinner and an equal number can be expected 

this year, according to the committee In 

charge Alex Harrison, general .sales manager 

of 20th Century-Pox. Ls this year's motion 

picture chairman. 

The February celebration of Brotherhood 

Week marks Its 25th anniversary. When first 

suggested in 1933. .some 300 commmunltles 

participated Today, more than 10.000 communities 

located In every section of the 

country Join in the annual celebration which 

also enlLsls the cooperation of newspapers, 

magazines motion pictures, advertl-sers. book 

publishers, theatres, recording companies. 

dTlc and religious organizations, .schools and 

coUcfcs and labor-management organizattoos. 

"At this time of 

mLsunderstandlng between 

nations." Harrison stated, "our Industry's 

conlrtbutlnn to the Brotherhood Week Drive 

assumes tremendous proportions We are a 

rttal communications medium and must not 

only place our best foot forward, but through 

results leave no doubt among all nations 

that this country not only believes and 

preaches brotherhood, but actively and 

wholeheartedly .supports peaceful coexistence 

: all peoples, regardless of race, creed or 

.-J lor " 

O'Leary to San Francisco 

As Fox Sales Manager 

'!.ir>. 20th 

--.\'. h !;.\'.'_'I.--?i-'' ' J : 

Century-Fox salesman in the Wo-shlngton. 

D C branch, has been appointed San Ftan- 

-ro sales manager by Alex Harrison, genraJ 

sales manager O'Leary will work under 

.lack ErickJon. San Ptanclsco branch manager 

O'Leary has been attached to the Wa.shlngon 

branch since IMA. serving as office manager 

and salesman. Prior to 1IH4. he had 

•-^n a traveling auditor for 20th-P0x from 

.e time he Joined the company In 1B37 

More Than 60 Booths Sold 

For Louisville Conclave 

LOUISVIIXK More than 60 manufacturers 

and .suppliers ol equipment iiiul concessions 

productA hiivc 

fli contracted fur s|Mire 

^^^^^^ 

^^H^^^j^l 

Allled'.s 

^^^^ ^V^H drlvc-ln convention 

^B ^^^^k and tradeshow to be 

r^ JM ^^^H held February 11-13 at 

^.iu^k^^^H the Kentucky Hotel 

^B^^^^l here. By 

time, all 80 booUis arc 

J^^^^^^^^ 

^^^^H^^^^ expected to be taken. 

^^^H ^^ ^^^H L. Ornsteln, con- 

^^^jflT^^^^H ventlon chairman, 

MiBJ^BI^^B this 

E. L. Umstein 

Virtually every 

phase of the drive-ln 

operation will be dl.scu.ssed during the threeday 

session. A "get-acqualnted" luncheon 

Tuesday. Febmary 11. will open the convention. 

The first business session that afternoon 

win be a review of the past .season 

and an analysis of the current market. This 

win be followed by talks on the various advertising 

media used by drlve-ln operators 

and their mo.st effective u.se. A forum on exploitation 

and buslne.sN-bulldlng ideas also 

win be held on the opening day. 

PANEL DISCISSIONS PLANNED 

Wednesday and Thursday mornings have 

been scheduled for panel dl.scu.sslons on the 

buying and booking of films, "from buying 

and booking policies to rental terms and admission 

prices." Ornsteln said. Wednesday 

afternoon will be devoted to the conce.sslon.s 

side of the business while the Thursday afternoon 

meeting will be highlighted by reports 

on equipment. 

One or two buffet breakfasts will be scheduled 

In the exhibition hall, -so that exhibitors 

will have every opportunity to visit the dlspla.vs. 

Also, to add importance to the trade- 

.show. only convention guests who have 

visited every booth at the show will be eligible 

for prizes to be drawn at the final se.sslon. 

The Indiana Allied unit will be Joint host 

with the Kentucky Allied group. With Ornsteln 

on the convention committee are Loul.s 

Arru of Louisville and Roy Kalver, president 

of the Indiana group. The ladles hospitality 

commlttije consists of Mrs. Ruth Ornsteln 

Mrs. Mao' Rose Ami. Mrs. Nlta Kalver. Mr.s 

B Wolf and Mrs Joanne Fel. 

MRMS CONTRACTING SPACE 

The following firms have already contracted 

for .space at the tradeshow: 

Body Ca«« & Cooler Co 

/ Food Co, CocO'Co'a C'^ 

Suolity foo!U>:hus Ncttcr Jr. vl.rpresldent 

of Todd-AO Corp . will Join Samuel 

Goldwyn Productlotvs 

when his contract ex- 

L. I>uu(Uj> Neltrr jr. 

pires shortly Netter 

will .ser>-e as an executive 

assistant to James 

Mulvey. president of 

the Goldwyn romv iv 

and one of hLs pi;;. 

pal duties will be to 

work on the road show 

rncaRrmrnts of "Porgy 

and Bess. " which 

(. .l.vvn will produce 

Ni';meiit .sales in the f: 

States and Canada Prrvlomly. he »« 

executive o( Altec Service Corp 

BoxorncE January 37. 1968 13

Al KXAS DRIVE-IN CONVINTION: 

French Production 

25,000 Theatres by '10, Up to i40 in 1957 

A\P President Predicts 

UALiAS IiLstcad of dccrcaslnK. the number 

of Indoor and drlve-ln theatres in the 

United States will rise In the next 12 years 

and. by 1970, there should be approximately 

25.000 motion picture theatres. This was 

the cheerful prediction of James H. Nlchol- 

.son. president of American International Pictures. 

In a talk before the Texas Drive-In 

Theatre Owners Assn convention here this 

week. 

At present, there are approximately 18.500 

theatres, of which about 4.500 are drive-lns, 

Tliealres will be built as long as there is 

an Increasing market lor theatrical motion 

pictures." Nicholson said. •The growth of 

the drive-Ins to over 4.000 in the last four 

years has been responsible for a revolution 

In exhibition and production thinking. In 

.spite of the prophecies of theatre closings 

by the thousands, there are more theatres 

than ever before. For every theatre which 

closed, five drive-lns grew, 

"As suburbanization lncrease,s. more 

drive-in> will be built. It is not unlikely that 

eventually 75 per cent of motion picture theatres 

will be of that t>'pe. There always will 

be city theatres, of course, but [xjpulatlon 

trends to .suburbia will see further increase in 

drlve-ln construction. By 1970. with population 

increases and other forms of competition 

losing their last vestiges of novelty. I 

predict a need for 25.000 theatres, with the 

principal building increase in the drive-in 

division, 

"The increasing strength of drive-ins Is reflected 

In the receipts from them which have 

helijed keep Hollywood in business, A little 

over 60 per cent of our revenue comes from 

drive-ins. Over 50 per cent of our key first 

runs are in drive-lns. While we do not gear 

our production exclusively with drivp-ins in 

mind, we are well aware that they attract 

the younger audience— teenagers and young 

married couples. These are the audience of 

today. The younger people want to get out 

of the house for their kicks. This Is the 

audience attracted to drive-lns. Therefore, 

our production program is devoted to action 

pictures, the drive-in's bread and butter." 

Nicholson decried the "How long can 

it last?" queries about 'gimmick double bills." 

"I started in this business as an usher 25 

years ago. As long as I can remember, action 

pictures with built-in gimmicks have always 

done well." he said. "It's only when exhibitors 

and producers get fat with profits and turn 

arty that they lose the path to the people. 

The audience wants gimmicks. They are the 

currency of all trade and marketing, whether 

motion pictures or toothpaste tubes." 

Nicholson appealed to the drive-in ojierators 

for "showmanship that goes beyond 

tacking up a one-sheet" and reiterated AIP's 

recently announced pledge of increased production, 

with no .sales to television for a 

minimum of at least ten years after release. 

Samuel Z, Arkoff. vice-piesident of AIP, 

also spoke during the convention. He urged 

exhibitors to play a role in the making of 

motion pictures by letting producers know 

what audiences will buy and will avoid. The 

producer, he said, must know when "he is 

off on the wrong foot" before he takes the 

fatal production step from which he cannot 

turn back. Exijerienced exhibitor.s, with from 

10 to 50 years of knowledge of public wants 

and whims, can almost smell a failure from 

the first grrandiose announcement. This 

knowledge conveyed to the producer can 

save both HoUyw'ood and exhibition millions 

of dollars a vear. 

Eric Johnston Combats British Report 

U.S, Films Distort American Life 

.VfW '^'OliK Eiic Jolm-sloii. president of 

the Motion Picture A.ss'n of America, has 

written Eklward L, Bemays. public relations 

consultant, that he differs with .some statements 

In a Bemays report on American films 

In Great Britain which received considerable 

press mention. Boiislblllty with the 

Brr. Ill giving a fal.sc Impression of 

America to the British people, and thereby 

contribute tremendously to anti-American 

reactions.' 

"It is much clo.ser to the facts, as I have 

found them, to say, as does one person you 

quote, that British audiences learn a great 

deal about Uie real America through seeing 

our motion pictures. 

"I know that you had Intended to Ixcompletely 

objective but I wish that you had 

had the opportunity to make a more Intensive 

and wider study of U.S. films In Britain. 

In that event. I have no doubt that you 

would have found and reported a different 

conclusion 

"I don't contend that there aren't some 

bad films and that .some films don't distort 

American life, but I have found no factual 

basis for the generalized st«tement In .vour 

reixirt that U.S. films are doing harm to 

International relatlon.shlps On the contrary, 

our films are contributing mightily to bettor 

understandings among (x'oples nf the world. 

The evidence Is overwhelming on this point." 

PARIS— French film production hit a newhigh 

in 1957 with 140 feature films put before 

the cameras, compared to 129 in the 

preceding 12 months. Of the 140. 82 were exclusively 

French. 50 were co-productions with 

the Italian industry and the remaining eight 

Involved cooperation with companies In Germany. 

Yugoslavia. Australia and China. 

These 58 co-productions were also a gain 

over the 39 such projects In 1956. 

As in the American film indastry. the 

number of color and widescreen films produced 

was down. In 1957. only 44 productions 

were in color, compared with 57 for 1957 

and the 36 widescreen productions turned out 

In 1957 were six short of the 42 for 1956. 

Export revenues from French films during 

the first three quarters of 1957 were 21 per 

cent higher than the revenues earned during 

the first three quarters of 1956. according 

to the Centre National de la Cinematographle. 

It is expected that the global export 

revenue for the year will amount to a 

figure in the neighborhood of $10,000,000. 

In terms of world market expansion. 37 

French features were released in the U. S 

in 1957. a rise from the 23 released in 1956. 

Of the 140 French features made during 

1957, two are set for release by American 

majors, "The Monte Carlo Story," a Franco- 

Italian film in Technirama and Technicolor, 

which United Artists released In August, and 

"Bitter Victory," a Cinemascope feature, 

which Columbia will release in March 1958. 

In addition. DCA distributed "Mademoiselle 

Striptease" under the title of "Please! Mr. 

Balzac." 

Of the French features, two were in Technicolor. 

16 were in Eastman Color, six were 

in Agfacolor and one each were in Ansco 

Color and Kodachrome. In addition to "The 

Monte Carlo Story." the Franco-Italian or 

Italo-French productions in color included 

two others In Technicolor, five were In Eastman 

Color, three were in Ferranlacolor and 

one in Gevacolor. Tlie Franco-German-Italian 

co-production. "Casino De Paris." was In 

Technicolor and Franscope: the Franco- 

Australian production, the Franco-Hungarian 

production, the Franco-German production, 

and the Italo-Franco-Yugaslav production 

were all in Eastman Color and the 

Franco-Chinese production was in Agfacolor 

Tlie anamorphic productions included nine 

others besides "Bitter Victory" In Cinema- 

Scope. 19 others In Dyall.scope (similar to 

Cinemascope I. seven in Franscope and one 

Italo-French production. "Aphrodite. Goddess 

of Love." In an anamorphic process 

called 

Total.scnix-. 

Trans-Lux to Distribute 

'Poor But Beautiful' 

NEW VOKK-'Poor But Beautiful." now 

ItJilian film starring Marl.sa Allnslo, has been 

acquired for distribution In the US, by 

Trans-Lux Distributing Corp,, according to 

Richard P. Brandt, president, 

Mtss Allasto, who will be Introduced to 

American audiences In MGM's ""Seven Hills 

of Rome," which will ojx-n at tlie Radio City 

Music Hall January 30, Is making a promotional 

tour of the US., visiting Now "Vork 

City, Boston, Philadelphia, New Orleans. 

Houston. Dallas. Wa.shlngton DC. ChlcaiT'- 

and Los Angeles. 

14 BOXOFFICE January 27. 19

BIG STATE! JiW 

BIG PICTURE! FIDOBBS! 

BIG THEATRES! m^m 

BIG PREMIERES! GlINI ilK[ll, iilA 

M IN ffiON! Special Jal Events! 

MTONiO; MEIIiflPOLIIIIN, HoysTON; MWESIIC, dmjJORIHjt. worth 

IT TOOK HIM FORTY BULLETS TO GET TO FORT DOBBS,,, 

IT TOOK A THOUSAND MIRACLES 

TO GET HIM OUT 

A sweeping NEW role — his first 

thundering motion picture! 

Wnifen b> BUra KSNNiDYind GiORK W GEORG! PrajucBl by MAffllN RACRIN • Dmcied b, GORDON OOUGUS .r.f.:i.f 

ONE OF THE PRESSBOOK ADS 

k 

NOW! From Warner Bros.

Expanded N.Y. Studios 

To Vie With Hollywood 

NEW YORK—Condlllons lavonng production 

of theatrical and television films here 

instead of In Hollywood have led Gold Medal 

Studios, located on part of the old Blograph 

lot In the Bronx, to announce a building 

and expansion program, according to Martin 

Poll, president. He de.-icrlbed the plans at 

a luncheon Tuesday (21 1 at the Twenty One 

Club. 

The program calls for the addition of six 

new stages to the present two stages. The 

first has been acquired and Is In the Dumont 

Telecentre In midtown Manhattan. It Is part 

of a secondary development to be known as 

Gold Medal Midtown. The Bronx studios 

will be known as Gold Medal Uptown. 

The major part of the program is ke.ved 

to the acquisition of the balance of the 

buildings on the Blograph lot. not now a 

part of Gold Medal operation. Gold Medal 

expects within the year to build five additional 

stages there, at least two of which 

will compare In size with Its existing two 

stages there, both comparable. Poll said, with 

the largest Holl>-wood stages. 

A smaller building on the lot will be rehabilitated 

to house the scene dock, inventoried 

in exce.ss of $1,000,000. Cimarron 

Ranch, a 200-acre dude ranch near Putnam 

Valley. N. Y.. has been acquired and will be 

used for filming western motion pictures. TV 

commercials and TV films. 

Poll claimed that films made at Gold 

Medal have .saved from 22 per cent to 47 

per cent of the estimated budgets that would 

have prevailed had coast studios been used. 

'New York studio rentals," he said, "are 

lower in price than comparable Hollywood 

facilities. They do not have overhead or administrative 

charges customary in Hollywood 

where they may add 20 to 40 per cent to a 

picture's budget. Gold Medal facilities create 

an economical vertical operation unlike the 

remote departments in Hollj-wood. The finest 

talent existing anywhere Is in New York 

with Its thousands of thoroughly trained 

actors for the legitimate stage. The crew 

we have developed is as fast and efficient 

as any anywhere " 

George Justin, production manager of 

"Face In the Crowd" and a.s.soclate producer 

of "The Goddess," "12 Angry Men" and 

"Water Front." has estimated that the average 

Hollywood picture budgeted at $1,500.- 

000 can be produced In a top New York 

studio at a .saving of from $400,000 to $500.- 

000 Poll Miid 

'South Pacific' Showings 

To Aid Military Project 

VFW YORK Twenty Naval Air Reserve 

actlvltle.s near major U.S cities will conduct 

regional premieres of "South Pacific" with 

nil proceeds going to the Navy-Marlnc Corps 

Memorial Stadium fund at Annapolis. Md 

T\\v film will be relcaiu?d In March In the 

Todd-AO proceiw. The decision was reached 

nt a meetlnK of naval officers with O.scar 

HBmmemtcIn II, producer ot the film; 

Ci'oiKf p fUcouraA. president of Moxna The- 

II': I fori) dl.^trlbut'ir. and Josh Logan, the 

fl;n''"r Coa-Fox. Here for a two-day sales conference, 

he declared that playing all pictures 

at the same admission price "does not make 

sense." 

He told a press conference that "some pictures 

are priced out of the market while 

others are priced too cheaply." 

There are different categories of films 

just as there are Chevrolets and Cadillacs, 

he said, and the industry shouldn't sell the 

Chevrolet-type picture at the same price as 

the Cadillac-type of film. 

"Tickets should vary in price, depending on 

the caliber of the particular motion picture. 

A good picture can command a good price 

as the public Is willing to pay for quality." 

he said. 

Exhibitors, he said, know their communities 

better than distributors do. and 20th-Fox 

will not dictate adml.sslon prices nor insist 

on any rigid system of distribution of pictures. 

On the fluid, changeable-accordlngto-plcture 

pattern of distribution, Harrl.son 

pointed to the method by which "A Farewell 

to Arms" is being released. In some areas, 

the picture will be played on a modified 

saturation basLs while in other markets it will 

play on the usual first-run releasing pattern. 

In Atlanta, however, the picture will 

open on a hard-ticket ixillcy. a decision 

reached In conference with the exhibitor to 

play the film. 

Jurgens Voted Top Star 

HOLIA'WOOD—Curl Jurgens again was 

voted the No 1 screen star In Germany In 

the annual Starometor ptill conducted by the 

Hamburg Star Revue JuiTjeiis. who recently 

appeared In "The ICneniy Below" for 20th- 

Fox. ha* led the render iwipulnrlly poll on 

several previous occa-iloas. 

Rank Sales Campaign 

Aims at Drive-ins 

NEW YORK— Mori- bu.sme.ss with driveins 

as well as expanding .sales to conventional 

theatres is the 1958 goal of Rank Film Distributors 

of America. Kenneth N. Hargreaves, 

president, said Thursday

orricc or 

euOCNC PICKER 

Vict *«(»lOtNT 

LoEw's Theatres 

CMicuTivr orricc^ 

LOeW BUILOINO 

OBOAOWAY AT ^S"" STReCT 

NEW YORK 

3© 

January 15, 1958 

Mr, Rube Jaclcter 

General Sales Uanager 

Coliunbia Pictures Corporation 

711 Fifth Avenue 

New York, N. Y. 

'x 

fene Picker says: 

ilJolumbia's 

3(3âCD^ 

hould surpass 

he success of 

Dear Rube: 

I have Juat looked at "COWBOY" for the second time. 

This picture has impressed us all so tremendously 

that I am delighted the CAPITOL THEATRE in New York 

City has been selected for the World Premiere. 

CO'iTBCY, in my opinion, is not only a great western 

but a fine Motion Picture, with distinguished, 

memorable characterizations by Glenn Ford and 

Jack Lemmon. It is a most unusiial story with breathtaking 

color photography. I am convinced that 

COWBOY will have excellent public response and 

should equal or sirrpass the success of REE RIVER 

at our CAPITOL THEATRE. 

Kindest personal regards. 

U^ 

led River" at 

he N.Y.Capitol! 

THE EPIC OF THE REAL AMERICAN 

tUrrifV] 

* GLENN FORD -JACK LEMMON 

.O.ANNA KASHFI 

• 

BRIAN DONLEVY 

0)CK VICTOR MANUEL RiCHARO JAMES 

"""YORK' MENDOZA 

' 

JAECKEl'wESTERFIELD 

fr««M4 kf JUIIAN BlAUSUIN-DncM M HlUdI DAV(S-SaM. Pu, M EOMUNO H NORTH 

lMi4 HM • M 

If 

nw NWB • A PtNXNJi PftOOUCTKM • A CauUSIA dCTUfX 

TECHNICOLOR* 

THE STAMPEDE IS ON FOR THE BIG ONE . 

. . FROM 

V/' UJ. 

•

BETWEEN THE 

Television's Impact 

THE impact of U-levislon competition to 

Uicatres struck home recently. But 

to put over our point we'll have to go 

back a couple ol weeks. At a dinner 

party we sal next to a novelist who also 

has had some success In writing humorous 

verse and stories. He told us that motion 

pictures were his one and only form of relaxation 

and that he didn't even own a 

television set. When we kiddingly told him 

that theatres were in a dangerous situation 

(that part w-asn't k.ddingi and that all 

theatres may close up within a year, he 

really was startled; in fact, he was stunned. 

"1 don't know what Id do if there 

"I hope 

weren't picture theatres," he said. 

you're joking." 

After dinner, the party withdrew to the 

living room and our friend asked the host 

and hostess if they minded if he excused 

himself. He said he wanted to go to the 

movies. And he meant it. Not even a congenial 

party could keep him away. After 

he had gone, we remarked that we wished 

there were more people like our friend. 

The chap lives in the same apartment 

building in which the dinner party had 

been given. The next weekend he practically 

lived in his neighbor's apartment. 

Why? Because on the television screen 

Saturday night was "Red River." Sunday 

night there were "High Noon" and "The 

Man Who Came to Dinner. " Three blockbusters. 

Two of the pictures he had seen 

before; one he had missed when first released. 

He told us that almost reluctantly 

he had stayed in to see "Red River," but 

it was so good that he wanted to see the 

other two which had been advertised in 

the newspapers in bigger display space 

than had been accorded to pictures on local 

theatre screens. 

But that's not all. He said that he wa.s 

committed to deliver the manu.script of a 

novel to his agent within the next few days 

and then, he said, "I'm buying a television 

set." 

His neighborhood theatre probably has 

lost a good customer. Now. multiply that 

one fellow by perhaps millions of others 

who are finding newer pictures available 

on their screens and you will get a general 

Idea of what we are drivinx at. 

The hue and cry to keep the post- 1948 

pictures off the TV market Ls fully Justified! 

• 

Places Blame 

^PROPOS of the above, the following 

letter, written by a Brooklynlto who 

signed his name Tony Cro.stu, appeared 

recently in the letlers-to-lhe-edltor column 

of the New 'York Daily News 

"HollywiK)d movie moKUls are .shoddliu; 

tears bemu-se boxofflrc attenchiiice has 

dropixd (iff coasldeiiihly. Well what can 

you «xp

Atomio^Hcil'r Life" selves Humein llffe 

helped by Air EXpreas with extra-fa»t delivery I 

This radioactive material has a rendezvous with fate. 

And it must not be late. Its power to diatrnose or cure 

disease spans just a handful of hours, called a "halflife." 

Then, swiftly, its potency leaks away. 

To forestall such danfrer, this peaceful atomic weapon 

must race the clock to a hospital, often thousands of 

miles away. And the vital responsibility for on-time 

delivery is entrusted to Air F'Xpress. 

Jobs like this are all in a day's work for Air Express. 

And this same service is always at your service - no 

matter what you make. With Air EXpress, you can 

multiply your opportunities to sell anywhtrt in the 

country, because Air EXpress gives you 10,212 daily 

•chaduled flighU - plus faat pick-up with 13,500 trucks. 

many radio controlled — plus a nationwide private wire 

.system. Yet Air EXpress is inexpensive. For instance, 

a 15 lb. shipment from Chicajfo to New York costs only 

$5.15 with Air EXpress — $2.30 //•»» than any other 

complete air shippinK method. Explore all the facts. 

Call Air EXpress. 

/iW/^ 

»tTB TMtlta rm%T r « t/. I. tCHtOULtO AlKLInat 

CALL AIR EXPRESS 

BOXOmCE 

January 77. 

19U 

^^ diviaion of RAIL>ÂV KXPRESS AGENCY i 

19

. . Security 

. . Lisa 

. . "Satellite 

. . The 

. Jack 

and 

. . William 

'fôUcfUMMcl ^cfront 

By 

IVAN SPEAR 

Urges U. S. to Push Films 

In European Festivals 

To compete with Cannes. Venice and Berlin, 

film fe.stlvaLs are sprouting up nil over 

Europe, declared director Anthony Mann 

upon his return from Spain and France. 

•'Without que.stion. we .should take advantaKe 

of the constant interest in feature 

film.'i in European countries and enter our 

films." Mann .stated. "It seems obvious that 

the Iron Curiam nations will be the first on 

the bandwagon, pushing their product into 

the forefront. Therefore, we are making 

God's Little Acre', my United Artists release, 

available for competition in any festival 

that does not have a ixilitical implication' 

He added that while most of the film 

festival promotions now starting are utilizing 

such events to promote tourism in their own 

countries, there L"; a lierce national pi-ide 

about the situation that could well result in 

heated competition and inten.se promotion 

throughout the continent. 

Stanford Research Institute 

Recognizes Film Industry 

For the first time, the motion picture industry 

was recognized with other industries 

by the Stanford Research Institute, In the 

final session of the organization's third annual 

industrial economic conference held at 

the Ambassador Hotel. Tlie action was instigated 

by the Motion Picture Industry 

Council as a .service to the industry. 

Jerry Wald. newly elected MPIC president, 

delivered an address on "The Film's Forward 

Look." in which he stressed that motion 

pictures are the greatest salesmen for 

American merchandise. Ellis Amall. president 

of the Society of Independent Motion 

Picture Producers, chaired the morning session 

and received a standing ovation for his 

speech In which he struck a high not* of optimism 

for the film bu.slness. 

Julie London Is Forming 

Own Production Firm 

Julie London Ls forming her own Independent 

production company through her 

manager. Robert H. Glnter with the first 

picture planned for a June start. The company 

Is being organized with the title to be 

announced In the near future. The second 

film for the outfit will be "Spiral of Pear," 

by Marj' Dennlson. 

Charles Chaplin Ir. Cast 

For Role in MGM Film 

(nst;:,^: ; .uhluitit' Churlrs Chaplin Jr. was 

.ilgned by MOM for "High School Confidential." 

Albert Zug.-imlth production slat«d for 

. . . 

. 

.thootlng ntxt month. Young Chaplin will 

portray an undercover police officer who helps 

break up a ring of Juvenile delinquents 

AngrW Lînsbury wa« inked for a costnrrlng 

r'llf in the Avon ProdurUon. "Th» Reluctant 

Debutante" . . E%'a Marie Saint was .vt by 

The Mliiach Company to alar In the romantic 

an original 

drama "Tlie Dawns Early Light.' 

screenplay by Leslie Stevens which will be 

produced by Walter M. Mlrlsch late In the 

year 

Deborah Kerr to 

In Yul Brynner Film 

Costar 

Ca.sting highlights: Deborah Kerr will costar 

with Yul Brynner in the Brynner-Anatole 

Litvak Production of "The Journey" for 

MGM . Pictures set Robert Ryan 

to star in "Little Man. Big World." from the 

best selling novel by W. R. Burnett. The role 

marks the third film for Ryan at Security . . . 

Carolyn Jones is starting off the New Year in 

the costarring role opposite Elvis Presley in 

Hal Wallis' "King Creole" at Paramount. Also 

set for a feature part in the Presley picture is 

Lillane Montevecchi. who will essay the role 

of a strip teaser with the colorful name of 

"Forty" Nina . Davis and Tania Velia 

were added to the cast of "Queen of the 

Universe" at Allied Artists . . William Hudson 

. 

was inked to costar with Allison 

Hayes 

in AA's "The Astounding Giant Woman" . 

. . 

Orange Bowl Queen Marcia Valibus will 

make her motion picture debut in an upromini; 

AB-PT picture. 

MGM Signs Rod Serling 

To Four-Year Contract 

A deal involving approximately $250,000 

was concluded between Rod Serling and 

MGM with the writer signed to a four-year, 

non-exclusive screenwriter pact by the studio. 

Serling. a top television writer, just finished 

a two-year contract calling for two 

pictures at the Culver City lot, and in addition 

wrote the screenplay on "Company of 

Cowards." He is currently polishing "No 

Blade of Grass." The new deal calls for 

Serling to write one screenplay a year. 

Seven Story Purchases 

Recorded for Week 

. . Kirk 

. 

, . . 

story buys for the week Included 20th Century-Fox's 

purchase of "Head in the Clouds," 

an original story co-authored by Lou Breslow 

and Boris Ingster. which has been scheduled 

to roll In London in May with Bob 

Golden.son producing . first sale of a 

Playhouse 90 television script to a major 

studio for feature film production was negotiated 

with 20th-Fox by the William Morris 

Agency for Aaron Spelling's "The Last Man " 

The purchase price was $35,000 

Douglas' Bryna Productions purchased the 

film rights to Edward Abbeys novel. "The 

Brave Cowboy" , in Blood," an 

original screenplay by Wyott Ordung was 

bought by Richard Oordon of Amalgamated 

Productions 

Film rights to "A Time for Paris." a newnovel 

by Oeorge Ooodman. were purchased 

by MOM. with Edmund Grainger to produce 

starring Debbie Reyniolds Jungmcyer 

Jr optioned "The Private, the Nun and 

the Bookkeejier." a play by Bertrand Costelli 

Director Roy Rowland acquired the 

.screen rights to Renata Roscel's story, "Tlie 

Organ Grinder From Turin." 

M;\\ (((.MTANY K»KMKI>—SlKTiinc 

formal contracts thai makr I'aul Kadin 

p\p

; 

Write, 

Only Once Each Year 

It takes a lot of good judgment to be a real successful drive-in operator, but 

a man's judgment is only as good as the information on which it is based. 

That's why smart exhibitors talk with their drive-in neighbors, read the 

trade papers and attend their regional meetings. But once each year they 

have a chance to meet and discuss their business with fellow drive-in 

exhibitors from all parts of the country. 

Get the BIG Picture . . 

Come to Louisville, Ky., on February 11, 12, 13 and learn what is happening 

in ALL TERRITORIES. You can be sure that exhibitors in some parts 

of the country have found the answer to some of your problems. That is 

what National Alhed Drive-In Conventions are for—to give you THE BIG 

PICTURE. There will be speakers and panels and clinics on every problem 

that confronts a drive-in exhibitor. 

Bring the Tea 

When you come to Louisville bring your management stall with you. The 

exchange of ideas will be a real constructive help and what he hears will 

build a positive attitude toward this business. He has earned some of the 

fun that will be a part of the convention and bringing him along will make 

him feel a part of "your team." 

Hotel Accommodations 

RentuclcY Hotel, LouisviUo. for 

room reservations. The earlier requests 

will 

receive the choice of rooms. Rates 

for single rooms are S5.00 to SI 1.00; 

double S8.00 to S15.00. 

Trade Show Space 

There are still a few very desirably located 

booths available in the Trade Show Exhibit 

Hall. For inJormalion write W. A. Carroll, 512 

N. Illinois St.. Indianapolis 4, Indiana: or 

E. L Omstein, 427 S. Third St.. Louisville, Ky. 

5th National Allied Drive-in Theatre Convention 

and Trade 

Show 

Kentucky Hotel Louisville, Ky. February 11-12-13, 1958 

BOXOmCE January 37. i86> 21

LETTERS h*. 

Pointing a Way to Cure Problem 

For quUo sonu' ;iim' speciul inipim.si.s im.v 

been placed upon the suppased effects the 

releasinR lo television of post-I94« pictures 

would have upon the nations boxofflces General 

consensus of opinion would seem to Indicate 

such a move would be disastrous. We 

agree, but the trouble U this: Independent 

productions released so short a time ago as 

1954. pyerhaps even later, are being shown 

on televi.-iion. Why hasn't something been 

done about It? 

It may be that some of the Important 

major companies realize that the selling of 

newer product to television would tend to 

take away more than it would give, but what 

measures will the Independents assume? Because 

independent producers have come into 

prominence during the last few years, and 

have reputedly turned out some of the top 

pictures, what is to be done about this alarming 

situation? The top pictures of today may 

well be the top television fodder of two year.'; 

hence. 

When exhibitors proclaim to their prospective 

customers that "it wlU be years before 

you see new movies on television." are 

they going to wake up some day to find they 

are liars? It Just could be. 

While this writer does not know the true 

connections between the independents and 

the companies they release through, he can 

at least say that the companies must have 

some authority governing the releasing of 

these productions: if they don't they are quite 

stupid. 

Let's take a look at one company. United 

Artists, as an example—and they are Just 

an example, nothing more. Some of the pictures 

they were selling a couple of years ago 

are being shown on television. Let's even 

assume they had no control over this situation 

Presently they have a line-up of socalled 

blockbusters like never before. That's 

fine. They'll go out and get anywhere from 

35 per cent to 50 per cent for them, and they 

shouldn't have trouble finding customers. 

Now, isn't It going to look pretty damned 

stupid. If in a couple of years these same picture."; 

appear on television? If you think It 

win. you can rest assured the public will 

also think .so. Who is going to guarantee us 

that this doesn't hapjjen? Answer: nobody. 

Instead of praising the highly doubtful 

advantages of .so many Independent producers 

In this once great industry, let's look at the 

unquestionable results which have occurred 

since thi.s group has come to the fore: di 

poRt-1948 motion picture presentations on 

television; i2p perhaps the most severe decline 

In motion picture attendance In the 

history of the business: (3) an outrageous Influx 

of cheap horror, science-fiction and sex 

films that have literally forced adult customers 

from the theatres, and have made 

these .same theatres the most expensive sewage 

disposal systems In the poorhouse. 

Not aU independent producers have done 

us harm: some have done us very well, indeed 

But has Holl>'wood turned Itself over 

to rank amateurism and fly-by-nlghteni. 

when only keen professionalism will conquer 

these difficult, trying time.s? We wonder, and 

have good cause to wonder. 

It Is high lime that some people with the 

power iri do aomethlnR good take over and 

22 

*.orw*.l Nomrs withheld on re

' 

-rate 

Johnston Reassigns 

European Personnel 

• 

NtW YORK riir tlralli ul Ki4>«-lU' W 

Altport in liondon iind the rrslgnutlon ot 

Marc M Sptntrl in PurLs huvr resulted in new- 

Mutton Picture Export A-vsn tt.v>lKi»:"entA In 

the European marUrt Eric Johnston, president, 

reported Tursduy i3t' that Charles F 

Baldwin vklU be axslKned to the London 

office. Frederick S Cironlch to Pari*. U>o 

D HocJvitetter to Prankturt and Frank Oervaal 

has been named to the Rome office 

Baldwin joined the MPEA In Detonib«T 

1966 after serving In niivny U.S covernment 

posts as a foreign service car«'r officer He 

wUI take over In London In mld-FebruBr>- 

Oronlch. no* manager In Germany. Joined 

the MPEA in 1961 as a special public relations 

corLsultant Previously he was associated 

with RKO in many domestic and foreign 

capacities Hochstetter recently returned 

from a two-year a-vslgnmcnt as Par 

Eastern manager. He Joined the organization 

in 1962 as an assistant to Johnston m 

Washington 

Oervasl. who takes over the Rome post. 

has been located there as a newspaper columnist 

and a writer for the Italian film 

industo' He arrived In the U.S a week a«o 

and left for Rome Sunday c26> to work with 

Baldwin prior to the latter's departure for 

London. 

Friends Give Floersheimer 

A Farewell Party in N.J. 

Ni-'A V(-»KK Mori- inmi -Jo ii.'vM)naif.-> and 

Industry friends honored Albert Floersheimer 

•t the Parkway Restaurant. Forked River. 

N. J.. Thursday night (23'. Floersheimer has 

resigned as vice-president of Walter Reade 

Theatres to become public relation.-, director 

of Theatre Owners of America and the party 

was given to wish him a "tx>n voyage." 

Guests wore large badge buttons with the 

letters T.O-A. on them. Ijut in smaller type 

the Initials read. Tired Old Al " The party 

was heavily gagged with phoney signs and 

gifts However, the Reade personnel presented 

him with a wrist watch—a real one 

A gourmet supper was served. 

Open 

Tax-Closed House to 

PUNXSUTAWNEY. PA.— With the repeal 

of the city's amusement tax. officials of the 

Stanley Warner Management Corp announced 

the Jefferson Theatre here, closed In 

1966 due to the tax. will t>e reopened The 

council voted 10 to 1 in favor of the repeal 

Federal court recently granted the SW 

corporation permission to reacquire and 

operate the Jefferson, but denied the SW 

request to operate the local Alpine Theatre, 

also dark since 1964 The court urged the 

r 'ult to dispose of the Alpine to a resporur 

person However. SW is permitted to 

the Alpine six days out of each six 

>nlhs to retain Its theatre llrpn.v 

Manager al Tyrone. Pa. 

L- 

,• f .Mtoona 

; V;!' '.M-. V.\ ."...:.j: 1 

has assumed the pcuition of maruMCer of the 

Wilson Theatre here He is working under 

Richard W Neff. general manager of the 

Rivoli and Cambrta Theatres Corp. vhoae 

main office Is nov located In Tyrone. 

Japanese Invest $40,000 

In New York Film Week 

NKW YOltK i hr Jiiimiu-.sc iilin lliUu.'.liy 

invested MO.OOO In Its second Japanr.se Film 

Week which op«'ned Wednesday at the 

Mu.êum of Modern Art after a reception at 

the Warwick Hotel. Tlie amount, which covered 

all expenses, including transportation 

from Japan, is borne by the industry except 

for an allocation of $4,600 from thr government. 

Shiro Kldo. who heads the delegation, 

said He Is president of the Sliochiku Co. 

and chairman of the Japanese producers' as- 

.sociation 

If It develops that Americans take a liking 

to Jupime.se movies. It Ls reasonable to assume 

that the Japanese will coivsider leaslnK 

showcase outlets for their product In some 

major U. S cities, Kldo said. However, theatre 

acquisition is not In the immediate future 

It Will be e.ssentlal then that Japanese films 

be dubbed, he added. 

KIdo's producing compiuiy and others will 

reduce rather than Increase production because 

of an emphasis on expensive wldescreen 

and color processes and the constant .search 

for quality American film tastes are t>elng 

closely studied, but It Is already the belief 

that any film made anywhere which has 

human themes of universal appeal can succeed. 

As an example. Kldo mentioned "Sayonara" 

which he said Is a hit In Japan as 

well as here. 

Television competition in Japan Ls Insignificant 

right now. according to Kldo. but 

with four large companies making sets, some 

of which .sell for as low- as $100. it can become 

a threat. Developments In the U. S. 

are being closely studied. 

Kldo praised Irving Maas. vice-president 

of the Motion Picture Export Ass'n. now located 

In Tokyo. He said he w-as well liked 

He added that Maas had attended the golngaway 

party of the group now in the U. S. and 

that Maas has donated 1.000.000 yen to the 

Southeast Asia FUm Festival. 

French 'Gervaise' Wins 

Joseph Burstyn Award 

NKW YOiiK Tlu- Ir.dtpn.Jc.t Motion 

Picture Distributors Ass'n of America has 

chosen "Gervaise." the French film distributed 

by Continental Distributing, to receive 

the fifth annual Joseph Burstyn Award 

as the t>est foreign language film of 1957. 

The award will be formally presented at a 

luncheon of the Association, now beln« 

planned 

OervaLse." produced by Annie Dorfman 

and starring Maria Schell. recently was 

named "best foreign film of 1957" by the New- 

York Film Crlllca It Ls currently In its 11th 

week at the Baronet Theatre. New- York, 

and also opened at the Fifth Avenue Playhouse 

January 16 

The annual Joseph Burstyn Award w-as 

created as a memorial to the late Joseph 

Burstyn. pioneer foreign film distributor, and 

Li voted by members of the IMPDAA and 

other independent dLitrlbutors Previous winners 

of the award were "Justice Is Done." 

•Gate of Hell." "Umberto D " and "La Strada 

Second and third In the 1967 balloting were, 

respectively. "Ordet." a Danish film, and 

"Smiles of a Summer Night, a SwedLih film, 

the latter being distributed by Rank Film 

Distributors 

Arthur Freed and Vlncente Mlnnelll will 

film "Beils Are Rlncin«" for MOM release 

N. Y. Varieiy Tenl 

Installs Meinhardt 

NhW VwUK li.i .MniiU.irU'. wits liisUilled 

as the new chief barker of Variety Tent 36 

at ceremonies January 17 at Tools Shor restaurant 

He succeeds Harold Klein, who held 

the post two years Meliihardt asked for more 

membership representing all phases of show 

business 

Dr Emanuel Revicl of the InsUtute of Applied 

Biology. Trafalgar Hospital, accepted 

a check for $7,500, bringing total club donations 

to $25,000 to its cancer research Heart 

Project William J. German gave another 

check to Ned Deplnet. president of the Motion 

Picture Pioneers Foundation, to help the 

needy and distressed. 

Ralph PreLs. inu-rnatlonal representative, 

installed the officers. Besides Meinhardt. 

they are Charles Smakow-ltz. first assistant 

barker; Irving Dolllngcr. .second assistant. 

Wllford W Bower, property master, and 

Jack H 

Hoffberg. dough guy. 

The canvasmen are Charles Allcoate. Irwin 

B Frcedmun. Harold M Hoffman. Sherwln 

Kane. Martin Kornbluth. Jack Levin. Larry 

Morris. Charles L Okun. David Picker. Norman 

Robblns. Arthur M Rosen. Earnest Sands. 

Morris Sanders. Robert K Shapiro. Saul 

Trauner and George Waldman. David A 

Levy and Sanders were named honorary lifetime 

canvasmen. 

Klein received a gift certificate for the 

purchase of luggage to be used In connection 

w-ith the International convention In London. 

It was given In recognition of his past services. 

Name UA and Subsidiary 

In 518.000,000 Action 

NEW YORK—A suit involving $18,000,000 

has been filed In New York Supreme Court 

by National Telefilm Associates against 

United Artists. As.sociated Artusts and Chemical 

Corn Exchange Bank. 

NTA charges that it had a deal completed 

with A-ssociated ArtLsts for the purchase of 

820.000 shares of the latters stock for $3,687.- 

500 plus 82.000 shares of NTA However. It 

is claimed. Associated ArtLsts did not go 

through with the agreement but. Instead, 

agreed to .sell Its controlling slock to United 

ArtLsts' subsidiary. Gotham Television Film 

Corp.. In a deal financed by Chemical Com 

The plaintiff a.sked the court to order UA 

and its subsidiary to hold all of AA's stock 

for the account of NTA and a majority of 

the outstanding shares be delivered to NTA 

against payment NTA also a.sked for an 

order directing AA to take Immediate steps 

to transfer the stock 

A Judgment of $200,000 against United 

Artists and Gotham Ls asked If the stock is 

diverted at the terms of the contract OtherwLse. 

a .settlement of $18,000,000 Ls asked 

Arthur Krim. prmldent of United Artist*, 

stated that UA's negotiations preceded and 

precluded the AA B(re«fnent with NTA 

'Frankenstein' Booked 

NtrW YORK Hi. Tliratre. 

which played 'The A-: i. : , n! Man" 

In November and 'The Curse nf • -oln ' 

In August, will continue the ho:: 

"I Was a Teenage Fnuiltrn

Snow and Cold Hurt Most Broadway 

Holdovers; Bonjour Starts Well 

NEW YORK— Siiow. followed by rain or 

cold weather, kept many potential customers 

uway from the Times Square district and affected 

the Broadway first-run grosses, except 

for such reserved-seat attractions as 

"The BrldRe on the River Kwal" and 

"Around the World In 80 Days," both of which 

were capacity In their fifth and 66lh weeks, 

respectively, at the Palace and the RivoU. 

E\en the Radio City Music Hall, where "Sayonara 

° was in Its seventh strong week, was 

hit However, the Warner Bros, film gro.ssed 

over the SI.000.000 figure before starting ILs 

"Rube' Shor standing by the under screen entroncc 

to his mammoth Twin Dnve-ln, Cincinnati. 

Ohio, last summer. He was telling George English 

(left), inventor of Plast X Plating, whot 

NATA will wont to know about his Plost X 

Plote at the 5th National Allied Drive In The 

atrc Convention. 

Reputed to be the world's largest airer (4,000 

cors) and largest all steel screen (13S>65 feet 

each side), it was also "Rube's" biggest hcodochc 

Rusting joints ond foding pictures required 

pointing every few months over on eightyear 

period 

Last spring, Mr Shor had the whole business 

completely done over— the Plost X Plate way. 

He IS shown above telling Mr. English that he 

now has "the finest picture I have ever seen," 

How's the picture now' Has the rust come 

through ogam' 

Nope! 

And if you wont to know more, ask "Rube" Shor. 

Or let us show you all about: 

"Twice the Picture for Half the Cost" 

GEORGE 

through 

PLAST X 

BERWYN, 

ENGLISH 

PLATE 

PA. 

eighth and final week Thur.sday i23i. 

The .sole new Broadway film. "Bonjour 

Trlstesse." had a good opening week at the 

Capitol Theatre, de.vpile unfavorable reviews 

from the New York critics. Other long runs 

which held up well In the face of snow or 

cold included "Peyton Place." in its sixth 

and final week at the Roxy Theatre; "Wild 

Is the Wind." in its sixth week at the Astor; 

"Ralntree County." in its fifth weeks at both 

Loew's State on Broadway and the eastslde 

Plaza Theatre, and "Paths of Glory." in Its 

fourth week at the Victoria. 'Tarni.shed Angels" 

was Jnst fair in its second week at the 

Paramount, as was "The Enemy Below" in 

its fjurth week at the Mayfair. 

The art theatres were comparatively better, 

t.-^pccially the Baronet, where "Gervaise" had 

a big tenth week, simultaneously with the 

picture'.s opening at the Fifth Avenue Playhouse, 

where it broke the record at the small 

house. Two new foreign films, "The Adultress" 

at the Little Carnegie and "Gates of Paris" 

at the Fine Arl.s had smash opening weeks 

and 'The Bride Is Much Too Beautiful," another 

BB film, broke the opening day record 

at the tiny World Theatre Monday (20i. 

Continuing to big returns were: "And God 

Created Woman." In its 13th week at the 

Paris: "Smiles of a Summer Night." in its 

fourth week at the Sutton, and "Old Yeller." 

in its fourth week at the Tians-Lux 52nd 

Street Theatre. 

"A Farewell to Arms" was the only Broadway 

opening. Friday (24i at the Roxy. 

(Avercjgc Is 100) 

Astor—Wild Is the Wind (Poro), 6th wk 130 

Boronet—Gcrvoisc iCont I), lOth wk 150 

Capitol— Bonjour Tristcssc Col) 145 

Criterion—The Ten Commandments (Paro), 

63rd wk of two-Q-doy 125 

Fine Arts— Cotes ot Porij (Lopert) 150 

5th Avenue— Gervaise (Cont'l), Ist wk 175 

Guild—The Ship Was Loaded (Arthur) 125 

Little Carnegie The Adultress (Times) 135 

Loews Stotc — Roinlrcc County MGM), 5ttl wk. . .140 

Moylair— The Enemy Below (20th-Fox). 4th wk. 110 

Normandip All at Sea MGM), 5t+i wk 125 

Odeon—Pursuit ot the Grot Spec (RFDA), 4th wk 110 

Poloce— The Bridge on the River Kwal (Col), 

5th wk of two a .)a> 200 

Paramount— The Tarnished Angels (U-I), 2nd wk. 120 

Pons— And God Created Womon (Kingsley), 

13th wk 150 

Plaza—Rointroe County iMOM), 5th wk 130 

Radio City Music Holl—Soyonoro (WB), plus stoge 

show, 7th wk 145 

Rivoli—Around the World In 80 Ooyi (UA), 

66th wk ot two a-dav 200 

Roxy—Peyton Ploce 20fh-Fox). plus stage show, 

5th wk 150 

Sutton— Smiles ot a Summer Night (RFDA), 

4th wk 130 

72nd Street Dancing ttcort (Baker) 105 

Trans-Lux 52n i Old Teller (BV), 4lh wk 125 

Victorio— Potht ot Glory (UA), 4th wk 140 

Warner—Seorch tor Parodlte (SW), I7tt( wk of 

two-o- 1 And God Creoted Womon (Kingiloy) 

100 

• -k 90 

. •. Rolnttec County MGM 3rd wk . ISO 

I, 

Nono ' !»)' 

Chotl CMvet 20th-Fo>l 

. 100 

Muvijif The Fleeli It Weah (DCA). 90 

'^^^^^^ 

Louis Phillips President 

NYU Law Alumni Ass'n 

NEW YORK- Louis Phillips, vice-president 

and uincral counsel of Paramount Pictures, 

has been elected president 

of the New York 

University Law Alumni 

Ass'n. Phillips also 

is a .senior member of 

the law firm of Phillips. 

Nlzer. Benjamin 

and KrUn. 

A member of the 

class of 1915, Phillips 

^'^M^p^^H has been a practicing 

^^k ^^^^H lawyer ever since and 

ha.s tried Important 

Louis Phillips law suits Involving the 

motion picture and 

entertainment industries. 

The alumni association Is said to be the 

largest law group In the United States, with 

11,000 members and ten active chapters in 

the New York are;i 

New—My Man Godfrey U-I) 100 

Ployhousc- Ponit in the Porlor (DCA), 4tt> wk. . . 90 

S'onlcy—Soyonoro .VB., 4fh wk 110 

Town—Seven Wonders ot the Worid (Cinerama). 

4th wk 125 

'Peyton Place' Third Week 

Scores 150 in Buffalo 

BUFFALO— Peyton Place" continued to 

do the top business of the town at the Century 

where it tacked up a 160 for its third 

week and held for a fourth stanza. "Sayonara" 

held up okay in the Center, which 

reported a good fourth week and a fifth will 

be the final p>eriod 

Buffalc— Don't Go Near the Water MGM), 

3rd wk no 

Center— Soyonoro WB), 4th wk 100 

Century—Peyton Place (20fh-Fox), 3pd wk. 160 

Cinemo— Invitation to the Dance (MGM) 105 

Lafayette—My Man Godfrey U-I) 100 

Paramount The Deep Six WB 1?5 

Film Notables to Attend 

Dinner for Jack Warner 

NEW YORK— More than 100 motion picture 

industry notables have made reservations 

for the National Foundation for 

Infantile 

Paralysis dinner In honor of Jack L. 

Warner, which will be held at the Waldorf- 

Astoria Hotel February 26. Warner will receive 

the National Foundation's 1957 Humanitarian 

award "in recognition of his valuab'.i 

contributions to human welfare." 

Spyros P. Skouras and Leonard Golden.son. 

previous recipients of the award, are cochairmen 

of the dinner committee, and Elsa 

Maxwell Is .servlns as women's division chairman 

for the dinner, the proceeds of which 

will go to the National Foundation. 

Included in the reservations list are: 

Barney Balotxsn 

Frank Copro 

E P Curtis 

Alfred E Ootf 

Simon H, Fabian 

Horvcy S. Ftreslooc jr- 

Leopold Fnedmors 

Williom J. German 

Al Goetz 

Mrs Avcrill tforrimon 

Williom Randolph Heorst |r 

John HertI )r. 

Ralph Klelzol 

Not Lopkin 

Next Film 

AtJC Lostfooel 

W Sfcwort McOonold 

James C Potnllo 

Eugene Picker 

Hcrmonn G Ploce 

Milton Rackmil 

Elmer C Rhoden 

Hermon Rot>bins 

Nicholos M. Sclseoc^ 

Serge Semenko 

Hermon Storr 

Alfred N Steele 

Arthur K Wotsors 

R H Wetl 

"Gambling Machine' 

Prtxlurcr Jiuk L Copi-limd ajid his associate. 

Walter Hanncmnn. have announced 

"Tlie OumblinR .Machine" as their next 

feature 

E-2 BOXOmCE January 27. 1958

: 

30S 

THESE ANNOUNCEMENTS REVEAL 

VITAL 

FACTS ABOUT 

The 

Baadlinrs uid il luatr*! ions fron Teatur* 

fiorirs, yotion Picture Herald, June 8,1957 

These newt ttoriet are proof again, that the most 

important installations — the most importont 

contributions to cinematic projection are a 

CENTURY mode. No other projector con moke 

this cloim, just as no other projector con approach 

CENTURY for performance, ease of operation 

and low-cost mointenonce. 

The choice is CENTURY, whether it be horizontal 

VistoVision for the Williamsburg auditoriums or 

the double inslollotion for the All-Weother Drive-In 

or any other theoire or drive-in. 

THE BEST TEST, you've got to try it to believe iti 

^^^ 

Century Projector Corporation, new york 19, n. y. 

SOLD BY 

Eastern Theatre Supply Co. Inc. Blumberg Bros. Inc. Amusement Supply Co., Inc. 

luHolo 2. New York 

J. F. Dusman Company 

12 Eotr 25ili St 

laltimor* II. Mer|r4eii4 

07 Vin« Srrcct 

PhilodelpKio 7. to 

J4o Weil 4Jik Si 

Ne« York a. H.r. 

Albany Theatre Supply Co. 

44J North Pcofl S' 

Alboar 4. Nr> Yorii 

BOXOmCE January 37. i9M 

E-3

^ 

. . "Peyton 

BROADW A'i 

cm LAURENCE OLIVIER arrived from 

London via BOAC Tuesday i21i to rcheiirsc 

for his forthcomlnR Broadway play. 

"Thp Eiitorlaincr." which will open shortly 

after the Rank revival of "Henry V" comes to 

the CWeon Theatre on Broadway February 5 

Another Rank star, the bearded Jiimes Robertson 

Justice, will come from England later 

In January to promote "Campbell's Klngdom." 

which will open In the Pacific northwest. 

• • • GlorKia Moll. 19-year-old star of 

"The Quiet American." came In from Rome 

to attend the world premiere of the Jo.seph 

L. Manklewicz picture for UA In Washington 

January 22 Another European star. Romy 

Schneider, was one of the guesLs at the Viennese 

Opera Ball at the Waldorf-Astoria Friday 

il7i and will stay for the opening of her 

picture. "The Story of Vickie" at the Normandle 

Theatre January 29. 

Anna Neagle and Herbert Wilcox, producer 

and director, re.spectlvely, of "Dangerous 

Youth." which Warner Bros, will release 

here, returned to London via BOAC after 

introducing Frankle Vaughan. Britain's singing 

Idol, to the American press and holding 

distribution talks with Warner executives. 

• • Mliko Taka. the Japanese leading lady 

of "Sayonara." left New York for Gla.sgow 

Sunday 26 after a ten-day visit. She plans 

a 45-city European tour before returning to 

the U. S. late in March. • • • Anthony Franclosa. 

star of "Wild Is the Wind. " left for 

Philadelphia Tuesday Irs. J. .Myer Schine; 

.\lbert K. Merrill, president of the board of trustees; J. Myer .Schine; Bernard G. 

Kranze, vice-president of the Stanley Warner Cinerama < orp. ; .Mrs. fl. David Schine 

and G. David Schine, president of Schine Knterprises, and I. ester B. Isaac. Cineramii. 

ALBANy 

C'abian Division Manager Ellas Schlenger 

labeled as incorrect a report that the 

Palace would undergo refurbishing and reduction 

of its capacity, now 3.660. He said 

that the idea had been considered for several 

years, but that no decision had been made 

and no money had been allotted for the project. 

Freezing weather did waterpipe and possibly 

other damage at the Turnpike Drivein. 

Westmore, and the Auto-Vision, E^st 

Greenbush, according to a report reaching 

here. The automobilers had reopened for 

the holiday season, advertising that they 

would be in operation through January 5. The 

Turnpike also scheduled a weekend show for 

the following week, but was forced to cancel 

the Sunday show because a waterpipe froze 

and the restrooms could not be opened. Further 

freezing allegedly occurred as the thermometer 

continued to hover around zero. 

Both automobilers are said to have attracted 

pretty fair patronage during the holidays. 

It was the first time managements attempted 

to operate either at that time of the year. Jim 

Fisher's Hollywood Drive-In near Averill 

Park has been functioning throughout the 

winter for two sea.sons with in-car electric 

heaters. 

Schine circuit officials reportedly view 

1958 as a year In which .substantial business 

will be done with "big" pictures on extended 

runs In larger situations Ttiey are enthusiastic 

alx>ut "Peyton Place. " "Sayonara" 

and other blockbusters Horror films are on 

the downgrade in Schine situations, but the 

youth-theme pictures and Presley releases 

still have boxofflcc pull. That's the word 

coming to Fllmrow from Gloversvllle. home 

base for more than 100 theatre operations 

The Variety Club Camp Tlincher Fund 

drive, now approaching an end. Is expected 

to yield b«-tween $8,000 and $9,000. Cost of 

operating the mountain camp, with free twoweek 

vacations for needy boys. Is around 

$1.').000 annually Ttie difference between this 

amount and the drive collections will have 

to be raised by other means An emergency 

campaign, climaxed by a mid-July dance and 

rnterlttlnment at the Shaker Ridge Country- 

Club, was successfully conducted In 1957. 

Donations in public places fell below the 

average this year. 

.•\ proposal to exempt from the New York 

City sales tax receipts from theatre admissions 

of 99 cents or less is again before 

the legl.slature. The mea.sure. which would 

take effect Immediately, has been introduced 

by Senator Joseph F. Perlconi, Bronx Republican 

Also presented last year by Senator 

Periconi and Assemblyman Parnell J. T. 

Callahan, Bronx Republican, it carries out 

a campaign pledge they made to lighten the 

theatre-tax burden of their constituents patronizing 

chiefly neighborhood situations. 

The bill is designed to benefit "large families." 

The city of New York has opposed it. 

Bob Lament of Lamont Theatres and Mrs. 

Lamont were among tho.se attending a performance 

of "The Rivalry." Paul Gregory 

production of the Lincoln-Douglas debates at 

the R.P.I Field House in Troy. Tliey said 

they enjoyed the presentation, which starred 

Raymond Massey. Agnes Moorehead and 

Martin Gabel. Snow and .sleet took a heavy 

toll on the attendance. The Laments live in 

Troy . Place" will remain a 

minimum of one week in all Schine towns 

where it plays. In the city of Utlca. it will 

b3 screened at Kallet's Obinplc for two weeks, 

and possibly in the circuits Uptown on a 

moveover. 

'South Pacific' Booked 

For Criterion in March 

NEW 'i'OKK The Todd AO plclurization 

of Rodgers and Hammersteln's "South Pacific 

" will have Its world premiere at tlie Criterion 

Tlieatre In mid-March, according to 

George P. Skouras. president of Magna Theatres 

Corp. Tlu' picture, which Is being produced 

at 20th Century-Fox and dLstrlbuled 

by Magna, will be .shown on a reserved seat 

basis with U performances .scheduled weekly. 

The Criterion will be completely refurbished 

for the "South Pacific" engagement 

with the projection booths to l>e rebuilt for 

the special Todd-AO equipment The entire 

theatre will be rewired to accompany the sixchannel 

hlgh-fldellty supersonic Todd-AO 

.sound. 

The Criterion will be the .second Broadway 

film hou.se to be equlppt-d for Todd-AO. 

E-4 BOxorricE January 27. 1958

. . Jack 

. A 

. . Friends 

Green Light for Drive-in 

In Baltimore County 

UALIIMi->;if mail la months 

o( lltwalion. Ihr *uy hii.i been cleared for 

1 

c> of tt drive-in on Bclair rond 

!• 

til 

County 

C.rcuu Judge Stewiirt Dny of Brlalr KruiKed 

the rvclasalfli'iktlon of a 39-ucre triict uiid 

• special exception permit for t)u- thriitre 

The petitloiter.> are Mtltoii TolU- iiiid Melvin 

F Blanchurd. tru^tees of the property, luid 

Christian H Kuhl. real cs:ate broker and 

eoatltkcl purchaser of the land 

BALTIMORE 

Uarry K. Luhmryer. nuiliiiK'T of the Stanley 

Theatre, was m Washington for the 

"black tie" openlnx of "Search for Paradise" 

•t the Warner Theatre. The previous night. 

• showing for radio. TV. press and trade. 

Freddie Sappersteln of Columbia Pictures 

drove over with his wife Lillian for the occasion 

. . 

Trte Prince of the Ruppaport Theatres was 

host Tviesdny evenlnc i2l> for Variety's Sta« 

Night Barkers were requested to bring their 

"card playing buddies" . Barton, manager 

of the Royal, spent his day off visiting 

with friends in Washington . Henry Hornstem, 

owner of the Regent Theatre, and his 

wife have returned from a cruise that included 

St Lucia and the Virgin Islands . . . 

Owen Schnapf. manager of the McHenry. 

went to Philadelphia on his day off to visit 

relatives 

80 Days' Ends 17 Weeks 

wv i i .'\1.> ' L.-v'ij l..ivti. MttiiiikKî «'l the 

Granada Theatre .said that "Around the 

World in 80 Days' will end Its long run at 

• Schlne community house Wednesday 

.;ht .28' Levltch said that the Todd-AO 

-'xluctjon will have recorded 17 weeks with 

approximately 'JS.tXW patrons. To present 

"80 Days" the Granada was fitted with special 

new equipment and its capacity reduced about 

600 seats. 

NiW I Hill'— \Mlhur Hn;ri«linr. jmrfil 

mjnacrr of iJir ^rh«.«hrr Theatres 

and nr« rhirf hArkrr of thr \ «rirtt ( lub 

of Balllmiirr. rithl. L,»kr« iurr Ihr (atH 

from hi* prrdrrf-^%*ir. dron II soldier, 

durlnc thr lnn rrrrmuntr* at thr 

rlubroom.v >>rldlrr L» manafrr "f Ihr nr» 

.%lbrn TtacaUr. 

BUFFALO 

Calvalorr K. KIku, u.'o.l.s'tint manager of the 

Niagara Theatre, wi-.st side community 

house, and a note teller ut the Niagara branch 

of the Manufacturers «t Traders Tru.st Co . 

wux named winner of the M&T's annual sale.H 

contest at the annual dinner of the bank In 

the Hotel StatU-r Rlz/o was awarded n sevenday. 

expen^te•fr(e tour of Hawaii and tl35 

In cash for .soliciting 125 new occount.s la.st 

. 

year large crowd of Industryltes attended 

the 25Ih annual Installation dinner of 

the Buffalo Variety Club in the Terrace room 

of the Hotel Stutler Nathan Golden. U S 

Commerce Department film division head, 

was the principal .speaker, and Eddie Font.»lne 

of Pittsburgh, one of the original eleven 

members of Variety International. Installed 

the new crew, which l.s headed by Chief 

Barker V Spefore t

. . A 

Atlas 

. . Charles 

Mr. 

. . 

Jack 

. . Universal 

. . Downtown 

. . Paul 

, 

. . Ernie 

Harry 

— 

PITTSBURGH 

Tiir Uaynr, lornicr locnl WB saleMiuin who 

switched thLs week to the Columbia exchanac, 

repart.s that his father, ft film dl>trlbu'.or 

in Mexico, who retired two years bko. 

Is n-cuperatlnR from a heart attack at his 

home there Roberta iMrs Loui Hannn 

l> aillUK. her husband, the Co-Op partner, 

reiwrts . 

Theatre Suppl.v has established 

Its new machine shop In the basement 

of the Atlas bulldlnfi . 

and Mrs. 

Harry Rachlele, former active theatre owners 

here, after a visit, returned to their new home 

In Phoenix. Ariz Hymie Wheeler. UA. 

remembers birthday anniversaries of friends 

with Breetlng cards and he has a list of 

names, addresses and dates that would fill 

these columns. Probably no other member of 

the local film Industry can equal Hymie's 

record of remembering friends he has acquired 

in more than a score and a half of 

years in the local film business. 

MGM notified several employes of layoffs. 

Two Kirls were dropped and Tony Sempllce 

left the MGM shipping staff and Is joining 

National Screen's shipping department . . . 

Frank Silverman. Columbia's new manager, 

was 111 and off duty most of this week . 

Mrs. Lily Jay Silver autographed her novel 

"Shadow on the Sun" this week at Kaufmann's. 

She is the wife of Moe Silver. SW 

circuit zone manager . Sheftic, 

Johnstown area Indoor-outdoor exhibitor, attended 

the auto show here and was pictured 

In the Sun-Telegraph looking over the models 

I who happened to be of the live variety i. 

Mews caption pointed out that he was studying 

the lines of the new autos . . . George 

Rice. Shinnston. W. Va., theatre owner, formally 

op;ned his newly remodeled drug store 

there, giving free coffee, ice cream, orchids, 

t30th paste and brush to all coming into the 

establishment. 

More theatres have closed as a re.sult of 

the strike of ESCO film truck drivers. Temporarily 

dark are the Shlnglehouse Theatre, 

ShinglehoiLse, and the State Theatre, Rivesvllle 

. P. Way, DuBoLs theatre owner 

and granddaddy of all exhibitors, finally was 

able to get to Florida, although he was delayed 

.somewhat on account of illne.ss. Now 

In hLs 62nd year as a theatre owner, the 

showman and all of his many friends hope 

that the weather In the sunshine state will 

prove very beneficial to him. He headquarters 

during the winter at the Princess Martha 

Hotel, St. Petersburg. 

Glen W. Patterson, area manager for Trl- 

Slate Automatic Candy Co., his wife and 

. . . 

. . 

three .

Eastern 

. . James 

Otto 

resigned 

Tent 13 Newsboy Day 

Sel for Next June 20 

l').;: i'lllA All OM NfWibo).-. Uii) to 

b, jjliitly by ViirU'ly Tvin 13 tind 

U\t J'lu..i>lt ;i>l>u Iiiqulrrr on Krlduy. Junf 

JO. »i»A aiinounofd by Siitu Dittinontl. nc* 

chlet barker or the tent »t the oitnual dinner 

at the Variety Club 

Over 400 people attended (he dinner to 

donor the tent's new chief biirker. Sjimuel E. 

Diamond. 30th-Fox manaiier. and the oulfoini! 

chief b*irker. SylvuJi M Cohen. Philadelphia 

attorney. 

On June 20. hundr«ds of prominent business, 

civic and labor leaders who once were 

newsboys will sell a special four-page newspaper 

exploinlnK the worklnKs of Uie charity 

project to riUse funds for the camp The club 

has for the past 10 years provided a month's 

frev care for handicapped boys 8 to 13 

years old at the $300,000 cunip it inuintntns 

Ui Worcester. Pa. William F Kelly, president 

of the First Pennsylvat\ia Banking and Trust 

Co. will act as honorary chairman The 

(enerrU chairman i.s Jack Beresm. 

Jack Beresm. chairman of the board of Variety 

International, inducted the new crew of 

officers These uiclude Sam Diamond. Leo 

Beresln. Lester Wurtelc. MarUn Ellis. Cecil 

Pelt. Harry Romalne. William Doyle. Mickey 

L«wts, William Madden. Leonard Matt, David 

Mllgram and Jack Greenberg. Hal Marshall 

• ill serve as press guy. 

Oeorge Friedland. vice-chairman of the 

board of Pood Fair Stores, was honored at 

the alfalr by the award of a plaque for his 

aid to the Heart Fund. 

The speakers of Uie evening Included Lt. 

CJov. Roy E. Furman. Dr. Gaylord P. Harnwell. 

president of the University of Pennsylvania. 

Martin Moskowliz. eastern and southem 

division sales manager of 30th-Fox: David 

Berber. Philadelphia city solicitor: HI Martin, 

general sales manager of Universal: Ralph 

Pnes, slate chairman of March of Dimes and 

an executive at Berlo. Walter Allessandronl, 

chancellor of the Philadelphia Bar Ass'n: 

Ed Emanuel, exhibitor, and George Beatty. 

Variety Clubs Infl officer 

A scroll was presented to Sylvan M. Cohen, 

outgoing chief barker for his fine work. City 

solicitor David Berger called him a "Philadelphia 

lawyer's lawyer." 

George Eby. a former "Ice-Capades' executive 

from Pittsburgh, serves as first assistant 

International Chief Barker. George made a 

big hit with the local meml>ershlp when he 

declared "no other tent has given as much 

leadership to Variety International as Philadelphia 

with three of our top officers—Jack 

Beresin. Ralph Pries and Eddie Emanuel." 

The Quaker City String Band boys, rigged 

up as barkers, also tallied when they marched 

Into the ballroom to the strains of "No Business 

Like Show Business." BorL« Morroa. former 

producer and director, also countereap.onaoy» were senletKed 

to the Pennsylvania Industrial School 

for btiys at Cumi) Hill the trio sought to 

extort money Iroin Natlianlel OoldsU-ln, 15. 

In the New Palace Tlieatre on Uecrinber 26. 

Falling to obtain money, Uiey tK-ul the boy 

m the theatre washroom. The victim managed 

to break loose and ran out He told a 

policeman who went into the theatre and arrested 

the boys. 

Sam SUefel continued his parade of Rock 

n" Roll stage .show.s at the Uptown Theatre 

by pre.M-ntlng Buddy John.son and hu band, 

featuring hLs sLiler Ella and five other acts. 

. 

Reggie LaVong of station WHAT wils master 

of ceremonies The Lewen Plzor Tioga 

Tluatre hod 

. 

another Sunday Ja/.z Concert 

featuring James Moody and his band on the 

stage with a surrounding group of acts. 

'Rangers' World Bow 

In Philadelphia 

PHU.AUKLI'HIA Hi. A.irld premiere of 

Warner Bros 'Darby's Rangers" at the Stanley 

Theatre Tuesday «21) was highlighted by 

the personal appearance of James Gamer. 

sUr of the film and of Maverick, the television 

.series Garner made 11 guest appearances on 

radio and television. Including three coastto-coast 

networks, during the day, was Interviewed 

at a press luncheon at the Warwick 

Hotel and received a citation from University 

of Pennsylvania coeds who had selected him 

as "the motion picture and TV star with the 

mo.st 

pleasing smile." 

Garner Joined U. S. Second Amiy and civic 

dlgnltajies In honoring former members of 

Darby's Rangers, famed World War II commando 

unit, at a dinner party preceding the 

premiere. Garner was also made an honorary 

member of the Big Brothers of America 

OS part of the day's activities. 

The Second Army 20-piecc KUtle band and 

24-member choral group from Ft Meade par- 

the evening program at the the- 

ticipated in 

atre. ^ .. 

The 100 holders of the Superintendents 

Award at the Valley Forge MlUUry Academy. 

Wayne, were among guests honored at the 

opening performiuicc The wmners were selected 

from the B50-member corps of cadets 

for outstanding achievement in both mUltary 

and academic as.slgnments. 

'Quiet Americcm' Benefit 

Raises Sum ol $48,000 

WASHINCITON A total of $48,000 was 

raised lor the American Friends of Vietnam 

at the benefit oi>enln,{ of Jascph L Manklewlcz' 

'The Quiet American at the Playhouse 

' 

Theatre Wednesday '22' The oijenlng was 

preceded by a buffet dinner given at the 

Vietnamese Embas.sy by Ambas-sador and 

Mndamr Tian Van Chong After the premiere, 

Mrs Perlr Mr-r:i held a midnight 

' 

party for the dl guests 

Arthur B Krui. 

of United Artist*, 

which Li distributing The Quiet American," 

and Roger H Lewis. naMr.n.i! rt'.rrctor of 

advertising, publicity and n. look 

l>art in the ceremonies wi'i ic«. who 

produced and directed the film, as hoat 

Olorgl* Moll, who makes her film debut In 

the picture, was gueat of honor 

BOXOFFICE January 37. 196S E-7

. . And 

TiJcuîû^tatt 

M.VIHA.N U (.ioUlin. ciiifctor ol tlic akii-iit!f:c. 

Motion Picture and PhotoRruphlc 

Product-s Dlvl!>ton. Business and Defense 

Strvices AdmlnLstratlon, U. S Department 

of Commerce, in his year-end review just Lssued, 

has reported that the motion picture 

IndustO' "held up well" In 1957. compared to 

19'6 business. He said production of feature 

films Incrravcd. and attendance and boxoffice 

receipts are estimated as at about the 

same level for '57 as during '56. 

•The United s:ates motion picture industry. 

Including producers, distributors, and exhibitors 

of commercial entertainment films, 

is considered one of the leading Industries 

In the United States." Mr. Golden stated. 

"Capital Investment in the industry has been 

estimated at $2,738,700,000. of which more 

than 90 per cent is accounted for by motion 

picture theatres. 

"Approximately 147.000 people are employed 

In the Industry, with an estimated annual 

payroll of approximately $460,250,000. Boxoff 

4Ce receipts at motion picture theatres in 

1957 are estimated at $1.3 billion." 

The BDSA director said that during the 

years 1949 through 1953. an average of approximately 

360 United States-produced feature 

films were released each year. However. 

In 1954. there were only 253 U. S. films released, 

with 254 being released in 1955. and 

272 in 1956. 

Beginning in 1956. he reported, there was 

an up.surge in production and this has continued 

throughout 1957. It is estimated that 

some 325 feature films were produced in 1957. 

the largest number since 1953. 

"One of the mo-^t encouraging factors in 

this Increased production has been the larger 

number of films being produced by independent 

motion picture companies." Golden 

poln'ed out. "A recent survey of independent 

production shews that in 1957 these 

companies completed about 140 feature films." 

THE hearings into pay-TV. being held here 

bv the House Committee on Interstate 

and Foreign Commerce, have ground on and 

on, with few new argument^, pro or con. being 

developed. 

However, chairman John C Doerfer. of 

the Federal Communications Commission, has 

made one admission which Rep. Emanuel 

Celler 'D.-N. Y.i. ardent anti-toll TV spokesman, 

long has been making. Doerfer has admitted 

that the FCC has doubts that It 

loyally can .«et tolls on pay TV. and that, 

before authorizing permanent licenses to 

pay TV companies. It would have to get a 

new law through Congress. 

Since both pro-pay TV and anil-pay TV 

forces are calling for a public referendum, or 

action by Congress (the .same thing > before 

anything l» done, then It becomes more and 

more a conclusion that Congress will have 

to act before the FCC authorizes even any 

"expi>rlmentiil pay TV trlaU." 

A.i a m.i" "rr nl fact. Doerfer also iiald he 

f!: 'ion agaln.Ht pay TV If .luch 

Ir; . teA Hep Orcn Harris iD- 

Ark I. chairman of the committee and an 

opponent Ui pay TV. has hlnt«d that the 

"iMto planned by FCC are more than "testa," 

^cfiont 

By LARSTON D. FARRAR 

.S.11H-. ii.-< 111- Miio oiicf It .^ set up. try and 

stop It." 

Senator Barry Goldwater iR.-Anz.i. a department 

store owner, has Inserted material 

against pay TV In the Congressional Record, 

indicating he is Joining the ranks of tho.se 

opposed to the Idea. 

0-0-0 

•PHE Supreme Court, in two ca.ses that do 

not seem to be related to the motion 

picture Industry but really are inextricably 

tied up with the Industry's problems of censor.'hip. 

h;i^ made rulings that are bound to 

have an effect on film censorship. 

The High Court overruled lower court rulings 

that hud upheld a postal ban against 

"Sunshine & Health" and "Sunshine," and 

"One—The Homosexual Magazine." The first 

two magazines are published at May's Landing, 

N. J., while One is published in Los Angeles. 

In overturning the lower courts, the Supreme 

Court, in a brief paragraph in each 

instance, merely cited its ruling in the recent 

Roth case. In that ruling, the court set as 

a standard for determining obscenity the 

prurient interest" ibase emotions i aroused 

by the dominant theme of a publication, 

taken as an entirety. If the same standard 

is applied to films—and the court has been 

holding more-or-less regularly that films are 

a method of communications, such as newspapers 

and magazines— it seems to indicate 

that there will be few banning of films in the 

future, on the highest court level. 

Walter M. Mirisch will produce "Man of 

the West" for United Artists release. 

NY Bill Seeks to Ban 

Subliminals on Screen 

.ALBANY — ijubliniliml perceptluli advertu>ing 

is the target of a bill introduced Wedne.sday 

by Assemblyman Bentley Kas.sal, New 

Yoik City. It bans the projection of a film, 

or any still or motion picture Intended to communicate 

any Idea or me.ssage to the sut>conscious 

minds of the audience unle.ss at least 

30 minutes before, "ths idea or message were 

audbly or visibly. In its entity transmitted 

fur conveyance to the conscious minds of the 

audience." 

In litu of thLs. the measure would permit 

a 30-minule notice that use of such a technique 

were coming. In two accompanying 

reolutions. highly critical of the subliminal 

method of penetration, As.semblyman Kassal 

called for appointment of a seven-member 

legislative committee, with an appropriation 

of $50,000, to investigate the technique 

and determine whether It should be barred, 

controlled or regulated in this state, and a 

memorial to Congress and the FCC to enact 

a fact-finding agency. 

The second resolution ob.served that the 

three majcr networks and National Ass'n 

of Radio and Television Broadcasters had 

gone on record in opposition to the use of 

subliminal perception advertising. 

Bernard Klawans Dead 

NE^V YORK— Bernard Klawans. head of 

legitimate productions for Warner Bros, for 

19 years, until he retired in 1953. died January 

17 in Roosevelt Hospital after a long 

illness. In his capacity for Warners. Klawans 

produced several plays which could be made 

into pictures later on. among them "Madame 

Conti" in 1937 and "Happily Ever After" and 

"Therese" in 1945. 

Teenage Havoc Story Jolts Theatres; 

Thoughtless Showmen Share Blame 

. 

ALBANY - A number of industry men 

ground their teeth over a full-page article in 

the Sunday Times-Union, detailing comments 

by unnamed managers on the misbehavior, 

vandalism and other deplorable conduct by 

teenagers. A three-Inch heading read: "Rock 

N' Reel Movie Hou.scs All Shook Up . . . 

Albany Area TTieatre Managers Admit They 

Are Helpless Against a Wave of Teenage 

Violence and Vandalism Many of 

the Offenders are 'Good" Boys and Girls 

Prom 'Good Homes.' " 

Illustrated with drawings by cartoonist Hy 

Rosen of a teonaged diingarecd-and-booted 

boy, a teenage girl in roUed-up denims, pullover 

sweater and with a cigaret in one hand, 

and of "one of the six air pistols conll.scated 

by an Albany theatre manager. " the story was 

written by Jeanne Talbot. T-U staff writer. 

Industry men were surpri.sed that the 

Hearst publication would feature such a report 

and were amazed that managers would 

cooperate on the information side. The critics 

did not particularly question the accuracy of 

the disheartening, ,sometlmes lurid, account, 

but they asked. "Why should such an article 

be printed at this time?" 

One exhibitor said: "Just as business began 

to Improve, and after (wo weekx of the best 

palroinijs'c in rcceiil local histoo' nvith "Peyton 

Place" and 'Sayonara'i, the Times-Union 

prints this story! WTiat could it accomplish? 

Why would managers give out Infonnatlon 

that could only hurt our industry? This 

article black-eyes motion picture theatres. 

It's only result will be to scare away more 

adults, and, probably, to encourage the teenagers. 

I think a protest should be made to 

the Times-Union to prevent a repetition." 

Filmrow heard that one or more managers 

had evaded Inquiries, for the article. 

statcment.s were sev- 

Among Mi.ss Talbot's 

eral concerning "the Battle of the Balcony." 

She wrote: "In most Albany theatres, the 

battle of the balcony reaches its crescendo 

on Friday evenings and Sunday afternoons. 

Checks with local movie houses point out 

that none escape the furor of the tocnage 

'kicks. ' Theatre managers and off-duty police, 

hired In an attempt to prevent further 

troubles, are faced with a shocking onslaught 

of dlsres|}ect and brashne.ss ba.sod on 

the u.ssumptlon reparation for their actions 

is well nigh impo-sslble There Is hardly a 

parent who w 111 not think twice when he takes 

a look at the record covering a one-week 

period." 

Here Ml&s Talbot detailed Uie offenses. 

E-8 BOXOFTICE January 27. 1958

NEWS AND VIEWS OF THE PRODUCTION CENTER 

I HoUvieood Office—Suite 219 at 6404 lloUvwood lilvd . Ivan Spear. Weitern Manageri 

Warner Sludio Starts 

Public Enemy Series 

HOLLVWOOIJ 1:.'- V...;;.; ,::ohns 

Started work on Public Enemy. Its ninth tele- 

based on the James Ciigney the- 

vision series, 

•trtcaJ film starrer of 1931. and has set February 

as the tentative date for production. 

Meanwhile. William T. Orr. executive producer 

of Warners' TV division, has asslRned 

Harry Tatelman to produce the first segment 

of the studio's new "House of Wax." which 

Nelson Glddtngs Is scripting. 

Re\-ue Productions executives feel that the 

trend for next season will be high adventure 

jrams, and with this In mind the MCA subsidiary 

is planning from eight to ten newseries 

In that categoo'. Including a minimum 

of 13 Cimarron City hour-long vldfllms for 

NBC and 39 Special Agent 7 films, .starring 

Lloyd Nolan. 

Other series are Focus, starring Bdmond 

O'Brien: Yankee Bly. a Nat Holt production 

starring Alex Nlcol. and Secrets of Old 

Bailey. 

• • • 

Top television writer Rod Serllng has 

formed his own television production company. 

Jo- Nan Productions, to lens an hourlong 

.series, the Twilight Zone. He will coproduce 

with a CBS producer not yet selected, 

and will write 12 to IS of the 39 scripts of the 

science-fiction series. Budgeted at $75,000 to 

tlOO.OOO for each segment, the series ownership 

reportedly will be split 50-50 between 

the producer-writer and the network. 

• • • 

The Clarence Buddlngton Kelland Theatre. 

bMed on stories and characters created by 

the famous writer, is the newest .series being 

readied for television by writers Donald Sanford 

and Mort Lewis, who with attorney Sam 

Shayon have acquired the world TV rights to 

the vast store of Kelland properties which 

they are developing for video presentation. 

Sanford and Lewis will function as executive 

producers and writing supervisors, assigning 

writers to adopt the Kelland stories. 

« • • 

who is 

Walt Disney has signed Jim Pratt, 

leaving Universal-International as an execu- 

'ive producer, to produce future Prontlerland 

.'lows for his Disneyland series on ABC-TV. 

rrom ten to 13 hour-length Prontlerland pmitrams 

are contemplated for the 1958-59 .slate 

Pratt checks onto the Disney lot February 

3 after a t3-year tenure at U-I 

• • • 

Accordlnc to MOM's Charles "Bud" Barry, 

vice-president of the studio's television actlviues. 

the Culver City lot Is entering the 

lone form dramatic field in television and is 

now preparing an anthology series to run 

60 or 90 minutes He added that MOM's ovtr 

1.000 unproduced properties will be made 

uviUlttble for the series, tentatively tilled 

•Dmnuitlc Theatre," 

Upcoming properties on the production 

.schedule Include an updated version of 

•Mttlsle." "Father of the Bride" iba-sed on 

the MOM picture), and a western. "Desert 

Rider." 

Wallis, Douglas, Sturges 

Combine for 'Junction' 

HOLLYWOOD Three of Uie personalities 

that made "Gunflght at the OK. Corral," 

are uniting on another action film, "Last 

Train From Harper's Junction'" at Paramount. 

The three are Hal Wallis, producer; Kirk 

Douglas, whom Wallis has signed for the 

top role, and John Sturges. who will direct. 

Anthony Qulnn already has been signed for 

the Technicolor film to star with Douglas. 

•"Train"" Is from an original story by Les 

Crutchfleld. with a screenplay by James Poe. 

It goes before the cameras in March. 

Beirne Lay Jr. Writing 

'Hustler' for Henry King 

HOLL'VWOOD— 'The Hustler," an original 

idea now being developed by Belme Lay Jr.. 

will be Henr>" Klng'.s next project at 20th 

Century-Fox. King will direct and possibly 

"12 O'CUxk High rlne In 

' 

Warner Bros "Indiscreet "" 

Teacher's Pel' lo Bow 

As Press Club Aid 

HOLLYWOOD- Pcrlberg-Seaton'.s 

"Tcuchcrs Pet." starring Clark Gable and 

Doris Day. will be premiered March 20 at 

the Holl>"wood Paramount to benefit the 

8-Ball Foundation of the Los Angeles Press 

Club Tickets will be scaled downward from 

$50 per seat. 

• • • 

Robert Mltchum hosted three U. S government 

offlclaU from Washington at a special 

preview of his recently completed DRM pro- 

• • • 

produce the film. The story deals with the 

U S. Air Force supersonic bomber B-58. Lay 

and King previously teamed on 20th-Fox's Cary Grant and Ingrld 

" Bergman are st«r- 

duction. "Thunder Road." The film, first ever 

made about the activities of the "revenooers." 

was screened for Col. Thomas Bailey, chief 

of the enforcement branch of the alcohol and 

tobacco tax division; Miles J Ambrose, coordinator 

of the Treasury Department enforcement 

agencle.s. and Wade F. Hobbs, public 

Information director of the office of the 

comml.ssloner of internal revenue. 

Mltchum left for Washington immediately 

after the screening to dLscu.ss the possibility 

of holding the film's premiere In Washington 

with UA and government officials 

"Viking Women and the Sea Serpent" plus 

'The Astounding She Monster" will have 

.simultaneous world premlere.s In Milwaukee 

and Oklahoma City. It was announced by 

the American International Pictures general 

sales manager, Leon Blender. 

\l KU AI I'KI \ U \S — I'll lurrd In Ihr lohln i.f Ihr loptUn Thcilrr Ijcforr 

vlrwlnc "llrldcr €>n the Klvrr K»»l" at thr film'. irp«it«Tti prrmlrre wrrr (left to 

rlfhli K. C. Kalbrrc. »!

I Angry 

Hatful 

Witness). 

Hatful 

Press Folk Select 

Globe Nominees 

HOLLYWCXJD — The Hollywood Foreign 

Pre.ss A&s'n has announced nominations for 

Its annual Golden Globe awards The nominations 

were made by 120 members for the 

presentation awards February 26 at a dinner 

at the Cocoanut Grove. 

Nominated for best Hollywood-produced 

drama were Bridge on the River Kwal, Sayonara. 

12 Angry Men. Wild Is the Wind and 

WiUiess for the Prusecutlon. 

Best direction: David Lean iKwai), Joshua 

Logan iSayonarai. Sidney Lumet (Angry 

Men), Billy Wilder i Fred Zlnnemann 

> of Raln>. 

Best comedy or musical: Don't Go Near the 

Water. Les Girls, Love in the Afternoon. Pal 

Joey. Silk Stockings. 

B^.^t dramatic performance by an actor: 

Marlon Brando (Sayonarai. Henry Fonda 

Meni. Anthony Franciosa (Hatful of 

Rami. Alec Guinness iKwali. Charles Laughton 

(Witness I. 

Best dramatic performance by an actress: 

Marlene Dietrich ( Witness i, Deborah Kerr 

(Heaven Knows Mr. Allison i, Anna Magnani 

(Wlndi. E%a Marie Saint i i. Joanne 

Woodward (Three Faces of E\'e>. 

Other nominations included Maurice Chevalier. 

Glenn Ford. David Niven. Tony Randall 

and Frank Sinatra for best performnace by 

actor in musical or comedy: Cyd Charisse, 

Talna Elg. Kay Kendall. Audrey Hepburn, 

Jean Simmons for best performance by actress 

in same category. 

Best supporting actor: Red Buttons, Lee 

J. Cobb, Se.ssue Hayakawa, Nigel Patrick, Ed 

Wynn: and best supporting actress: Mildred 

Dunnock. Elsa Lanchester. Hope Lange. 

Heather Sears. Myoshi Umeki. 

Now in progress is a survey for the lop 

male and female "World F^lm Favorites." 

SAG to Cancel Contract 

Of Republic and TV Unit 

HOLLYWOOD—The board of 

directors of 

the Screen Actors Guild voted unanimously 

to .serve 60-day notice of cancellation of contract 

on Republic Pictures and its subsidlao' 

Studio City Television Productions, Announcement 

of the action was made by Kenneth 

Thomson, assistant executive secretary. 

Guild members are being Instructed that, 

effective In 60 days, no meml)er may work 

for Republic or any Republic subsidiary. 

The guild's action was taken as a result of 

Republic's failure to negotiate with the 

guild for additional payments to actors in a 

group of post- August I. 1948. theatrical features 

recently leased for televising on NBC. 

Guild officials .said that .some time ago. Herbert 

Yates, president of Republic, made a 

vert>al "gentlemen's agreement" with SAG 

that before .selling his post-1948 pictures to 

TV he would negotiate with the guild 

Ask Pay Hikes on Commorcials 

HOLLVTVOOD—John L Diile.s. executive 

wcretary. rc|X)rtcd the Screen Actors Guild 

has -.ubmitted proposals for contract changes 

c-o' ;'l:ivcn» In filmed TV commercials 

to and ad ascncles The present 

roil ;>' vjipires March 20 Rate Increaiie.s 

are b

DrrUred 

Russ Brown to Direct 

Cinemiracle Ads 

LOij A.Ntttaj':^ Wall liir world pirmlcrf 

ot LouL« dfRocJu'nioiu'-N Windjnmmf r." hicompany's 

first Clncmlrnclr Advrnturr pn)- 

' 

ductkm. set (or April. Elinrr C Khodrii 

piTsldrnt or National TlirtttrF>. nppointnl 

Russ Brown to the newly crratd po.st >>; 

•dvertiAiitk' «nd publicity director (or NTs 

Clnrnilraclr dlvbloii Rhodrn named Jlin 

Hardunan as o-uLitant ad director, in chnntr 

'«r salps pronioUons and rxplollatlon 

Thornton Sargrnt. NT public rcliitlon.s dlicctor. 

new also will head the Fox West Coast 

•d-publldty drpartinrnt Pete Lnt.sls. FWC's 

Matolant ad-publicity head; Denn Hy.skell. 

editor o( the coniininy publication. Showman. 

•nd ad man. and Jack CiLse. multiple-run 

and directory ad man. will continue with 

Sartent 

At the .same time. It was announced that 

the Chinese Theatre will ckxse after the final 

per(ormance of "A Farewell to Arms" February 

2 to underKo extensive refurbishing for 

the first showing of "Windjammer." 

The renovation prosnim reportedly will 

coat around $500,000. with the actual In.stallatlon 

for the new Cinemiracle process to 

cost an estimated $60,000. Rhoden reported 

that the plans call (or the removal of the 

»taear. 

the Toddlan remembrance was a beautifully 

constnicted music bo\ which plays— what 

else?— the theme song of ""Xround the World 

In 80 nays." 

Keptirlers on filmlands whlskev beat cannot 

resist wondering what he can do for 

another encore when the merry Yuletlde 

gain rolls 'round. 

Perhaps, he'll send out Siren—with an 

apple In hit mouth 

With complete appreciation of the doubtful 

taste Involved in commenting on Christmas 

gifts, one obaerv-atlon Is Irresistible as concerns 

the Item received by the above-mentioned 

reporters from Teet Carle and hu 

Paramount praLsers It was a sturdy, servlcable 

set of handsome television trays 

which are designed to permit the avid \i(lr.i 

fan to continue his uninterrupted en* 

ment with living room squawk boxes \\....' 

taking on groceries 

Doesn't that smack slightly of feeding 'h

Wagon 

Los Angeles Filmrow Realtor Plans Pacemaker Schedules 

Extensive Program of Rebuilding Three More Features 

LOS ANGELES— Modernization of 

the entire 

Filmrow edifices, in which are tenanted 

the sales agencies of such film companies 

as United Artists. Trans-Lux, Distributors 

Corp. of America, and B. F. Shearer


VITAL FACTS ABOUT 

Dts\c^^ 

Bvadlinrs tnd illustrations froa fcatur* 

•torirs, notion Picture Herald, June B,19S7 

TTiete n«wt stories att proof again, thai the most 

important installations — the most important 

contributions to cinematic projection oxt all 

CENTURY made. No other projector can make 

this claim, just OS no other projector can approach 


and low-coti maintenance. 

The choice is CENTURY, whether it be horizontal 

VistaVision for the Williamsburg auditoriums or 

the double instollation for the All-Weather Drive-In 

or 

any other theatre or drive-in. 

THE BEST TtST, you've got to try it to believe ill 

^^^ 

Century Projector Corporation, new york w, n y 

SOLD BY 

Southwest Theatre Supply Co. 

3750 Eair Von lurt* 

Rii, Ant 

Pembrex Theatre Supply Corp. 

1969 South Vtrmont A't 

Lot Angeles 7, Calitomia 

Western Service & Supply Inc. Walter G. Preddey Co. Modern Theatre Supply Inc. 

2120 BrsadwOT 

D«nv«r 1 Colorodo 

John P. Filbert Co. Inc. 

2007 Sc«llt Verfnent A>e 

Lm Angelas 7, Celrforaio 

mmammmmmmmmammaammmmmmm 

1(7 CjoJdcn Gate A^t 

Son Fmnciuo 1. Colitomio 

2400 3rd A.rnu* 

Stottle 1. WoiKingtoa 

Western Sound & Equipment Co. 

264 East lit Soutk Street 

Solt Lokt CitT ). Utah 

BOXOmCE Januarr 37. l9Sa W-5

— 

, , A 

. 

. 

. . . "Eighteen 

. Congratulations 

. . "The 

, , Del 

Sayonard Continues Firm With 295 

In Its 

Fourth Week at Los Angeles 

LOS ANGELES— Local first runs hll a 

fairly nice stride with blockbuster "Sayonara." 

In a fourth stonui. holding firm with 

295 per cent. "The Bridge on the River Kwal" 

was solid with 195 In its fifth week. "Don't 

Go Near the Water" held to a stout 170 m 

a fourth week while "Peyton Place," now in 

four situations, clocked ISS. 

"Sayonara," "80 Days' Lead 

Seattle With 250 

SEATTLE— "Around the World in 80 Days" 

wound up its 40th week at the Blue Mouse 

by boosting lU gross ten points, from 240 

last week to 250 this week. "Sayonara" completed 

Its third week at the Music Hall with 

a strong 250. while "And God Created 

Woman." which finished Its second week at 

the Music Box, did well with 200, 

Blue Mouse— Around the World in 80 Day! (UA) 

40th wk 250 

Music Box—And God Created Woman [Kingiley), 

2nd wk 200 

Music HoII—Sayonara .'. B 3fd wk 250 

Opheum—Don't Go Neor the Water (MGM), 3rd 

wk .150 

Old Yeller' Most Durable 

Ol Denver Holdovers 

DENVKR- Holdovers put three films Into 

their fifth weeks, one into Its fourth week 

and another Into its .second, "Around the 

World In 80 Days" closed out Its 36 weeks 

ELVIS PRESLEY HOTOS 

* MINEO • BOONE • DEAN 

r «10" 

SinOO 

''" T>\ouund 

0Bllck ind Wdltt \\J (Minimum Order 1,000 # 

Clotlr Slot! of Eithrr Star) 

Check 

Order! 

.IH.I 

THEATRICAL ADVERTISING CO, 

2JI0 Co» Detroit I, Mich 

CHOICt Of SHOWMEN CVERVWHERC 

FOR SPECIAL 

MOTION 

PICTURE 

SERVICE 

TRAILERS 

Aoomii Toua mil oiioik to 

ItJ Hyd* St. San FfonciK* 

t fiiiroiiu 

at (he Tnbor in a blaze of glory, picking up 

heavily the past two weeks becau.se of the 

National Western stock .show here. Going 

into their fifth weeks were "Old Yeller" at 

the Aladdin. "Peyton Place" at the Centre 

and "Ralntree County" at the Orpheum, 

Going Into its fourth week was "Sayonara" 

at the Paramount, and holding over was 

"The Girl Most Likely" at the Denham. A 

.seven-Inch snow Saturday and Sunday 

lAverogr l> 100) 

Beverly Conon, Vooobond—And God Crcotcd 

Woman (Kingjlcv). 4lh wk 130 

Corthay Circlr- Around the World in 80 Doyt 

clipped boxoffices. 

UAI, 57th .L 300 

Chine«— A Farewell to Armi 

Aloddin— Old Yeller (BV), 4th 

l20lh.Fox1. Stti wk 

wk 

.140 

75 

Oo^n'o^n PnfO'îount, New 

Centre— Peyton Ploee (20th-Foic), 4tti wk, . 100 

Fox—Oklohomol (20th- Dcntiom— 

Fo» 

The Girl Most Likely (U-l) 

Coroutel 

100 

,20fh-Fox), rctsvuci 70 

Denver—Rodon! DCAj Hell in 

Egvij- Qr. The 

Korea 

Brld«« on 

(DCA) .100 

th* River Kwel (Col). 

Esquire— Brothers in Low ;Cont'l) 

. 60 

btt> «k. 195 Orpheum Roinlrce County 

El Rey—Genrohe 

(MGM), 4th wk. .100 

,Contl|. 2od wk 100 Poramoun- Soyonaro 

Fir»e Ari>— 

WB), 3rd 

PoHu ot Gloey (UA), 5»h wk 

wk 

.130 

65 Tobor—Around the World in 80 Days 

Four Stor—Wild 

(UA), 

It Hperatlon in the 

enforcement of the curfew for Juveniles which 

.started the 20lh. Unsupervl.sed ttftiager.s under 

15 must bo off the streets by 10. but 

they will be allowed to remain at a theatre 

or other acceptable place If met by respon«lb'c 

adults for tran.sportatlon home. Members 

oJ the a.-woclation will prepare .short .screen 

announcements explaining the situation to 

juvenile.s and parents 

Warners has merKed its Portland and Seattle 

exchange offices . H, Neal East. Paramount 

division manager, was In town to conduct 

a .sales meeting , Hazen. In from 

Moses Lake, reports he will leave the Barnes 

circuit February 1 to Join a radio and t«levi.slon 

business , While Sheik." an 

Italian comedy, opened Tuesday '21 1 at the 

Rldgemont with "The Young and the Passionate." 

al.so Italian. 

FilmruH visitors included Mike Powers. 

20th-Fox .salesman, here from Spokane: 

George Borden. Sea view Theatre. Blaine: A. 

M, Samuels, manager of the Garland. Spokane: 

Junior Mercy. Yakima: Harry Wall. 

Lewiston; E. D. Pollock and Bill Evans. 

Mount Vernon, and Bob Monohan of the 

Grand. Bellingham. 

SAN FRANCISCO 

/"•(irinne (irlffith. the former motion picture 

queen, lectured here at the Marines 

Memorial Theatre under .sponsorship of Town 

Hall. Miss Griffith, wife of George Marshall, 

owner of the Washington Redskln.s. wants the 

federal tax on individual incomes abolished 

... A bank robber Jabbed a gun in a banker's 

back one day last week and marched him 

nearly half a block along busy Market street. 

Two tellers followed the pair but before they 

could decide on a course of rescue the gunman 

gave his captive a shove, darted into the 

Regal Theatre and e.scaped. About 100 customers 

in the Regal Theatre were engrossed 

in "Timberjack and " all but one missed the 

drama of the gunman's flight. The one was 

a woman whose feet extended into the aisle. 

The running bandit, gun in hand, tripped 

over her but did not fall. 

Film personalities In town included Natalie 

Wood, recently married to actor Robert Wagner, 

and Tommy Sands, singing idol of the 

. . . Visitors to the 

teenagers, here for personal appearances . . . 

"Pathar Panchali." distributed by Edward 

Harrison in the United States, was doing outstanding 

business in its national premiere at 

Row 

the Vogue Theatre 

included William Oarren. Albany Theatre. 

Albany: Bob Patton of the Uptown Theatre. 

Sonora. and Charlie Dixon. Capltola Theatre. 

Congratulatinns to Albert Levin. Coronet 

Tlieiitrc manager, on his new baby daughter 

and Anxious" was given a 

promotional boost by appearance of stars 

Mary Webster. Ron Hagerthy and Diana 

Fnuicis at lobby autograph party luid by their 

visits to television studios and with the press 

to the Gene Kleins on 

the spanking new baby boy. 

Irene Dunne to Speak 

HOLLYWOOD—Ircne Dunne, actress and 

delegate to the United Nations, will be the 

keynote speaker February 2 at the .scventli 

annual motion picture Industry Catholic communion 

breakfast, it was announced by M, J, 

E McCarthy. Allied Artists exchange, chairman 

of the event. McCarthy al.so announced 

that singer Molly Bee will headline the 

event's enterta.lnmenl program 

W-6 BoxorricE January 27, 19ft8

. . Claude 

Orland 

. . Lester 

Robert 

Jim 

were 

! 

Lasky, Great in Industry 

And in Hearts of Friends! 

HOLLYWt.H.)l> Aiiuum lilt iouliUi-.v> tilbul^•^ 

pttnl t.i JrvM- lui>ky. pioneer motion picture 

producer who died of ii lieurt nttack 

January 13. perhaps the one rntlnK most 

attention in the film colony was the euloity 

dttuen-d lit the funenU by Soniuel O EiiRel, 

idcnt of the Screen Producers OuUd. who 

.1 

-Thttt Jr-v.e lM>k.\ was one of the founders 

of the motion pii-ture Industry Ls well known 

10 ever>-one Thul he helped build It Into a 

treat Industry Is equally well known. In 

whatever histories of thLs lndustr>- that have 

been written or will be written, the name of 

Jesse Lasky and his monumental achievements 

in It will slilne throuKhout ume, for 

In the beKinnlnit' there was Jesse Lasky. 

"But Jesse will be remembered for more 

than havliiR been a isreat figure In the motion 

picture industry. He will lie remembered as 

a lovable and fine human being. He wUl be 

missed by oil of us to whom he gave encouragement, 

advice and assistance from his 

abundant and generous heart. 

"We mourn the passing of our colleague 

and fnend. but we are grateful that he loved 

and walked among us— taller somehow than 

any of us. but never looking down on anyone" 

'Kwai' Is 

Not Eligible 

For Screenplay Award 

HOLLYA\'C>OD— Although The Bridge on 

the River Kwai" will be eligible for an Oscar 

nomination, it will not be eligible for a 

icreenplay award In the annual awards of 

the screen writers branch of the Writers 

Oulld of America West. WGAW confirmed 

Its ten-year rule regarding eligibility, point- 

-.• out that "Kwai" was made by a British 

ixiny 'Horizon Pictures" over which the 

guild had no voice in establishing credit. The 

rule does not apply to pictures made abroad 

by American companies, because the contracts 

are executed here. Also Ineligible Is 

"Rising of the Moon." written by the screen 

writers' President Frank Nugent, since the 

film was lensed by a foreign company. 

"Kwai" Producer Sam Spiegel, queried as 

to the Identity of the writer or writers who 

actually

. . . Jack 

. . Mike 

. . Irving 

LOS ANGELES 

Jûrry I^faycttc. United Artists exploltecr. 

returned to field publicity after a tenmonth 

special a-sslRnment with UA west 

coast publicity coordinator Leon Roth. Lafayette's 

current duties are on the local 

opening of "Tlie Quiet American." on which 

he Is worklnK with Bill Scholl. 

Jack Sonneslilne. Embassy Pictures, was Installed 

Its president of the Al Jolson lodge of 

Edward L. Hynian. vicepresident 

Bnal B'rlth . . 

of American Broadcasting-Para- 

mount Tlieatres. will be here to address exhibitors 

and distributors on the vital question 

of orderly distribution of motion pictures for 

theatres. The meeting will be February 11 

In the Gold room of the National Theatres 

building. 1832 So. New Hampshire Ave., to be 

followed by an open fomm discussion. 

BooklnK aJid buying on Filmrow were Steve 

Charok. Chino Theatre. Chino. and Mr. and 

Mrs. Don Mitterllng. Mission Theatre. Pallbrook 

. Newman, former Columbia 

exploiteer. visited friends . . . Betty Dobson, 

secretary to Columbia exploiteer Jack Berwick, 

was recuperating after major surgery 

Berwick was vacationing . . . Wayne 

Ball, Columbia executive, left for a New York 

business trip. 

George Wells to Produce 

Awards Show Mar. 12 

HOLLYWOOD—Gtoi Me Wells will produce 

the Screen Writers tenth annual awards dinner 

show March 12. and, as in the past two 

years, the place will be the Moulin Rouge. 

Allen RIvkin Is general chairman. 

Assisting in staging the skits and musical 

number.s will be Danny Arnold. Herbert 

Baker. Richard Breen. I. A. L. Diamond. Ken 

E^nglund. Julius Epstein, Mel Frank. Deverj- 

Freeman. Everett FYeeman. Ivan Goff. Edmund 

Hartmann, Hal Kanter. Frank Nugent. 

Norman Panama. Joe Quillan. Ben Roberts. 

Jack Rose. George Seaton. Mel Shavelson and 

Harry Tugend. 

Simultaneous 'Arms' Bow 

In Eight LA Theatres 

LOS ANGELES—Twentieth Centui-y-Fox 

will prerelease "The Young Lions" in the 

.same pattern of special roadshows that the 

company used for "A Farewell to Arms." 

which opened here at the Chinese. Los 

Angeles and six neighborhood houses. Instead 

of In a single theatre. It Is expected that 

"Young Lions" will go Into a Hollywood and 

downtown house and six outlying theatres at 

advanced prices In late March. 

Hairdressers Select Queen 

IIOI,L'\'WOouglas made "Indian Fighter" 

for United Artists, opened here Tuesday i21i 

and was scheduled for simultaneous showing 

In 15 Oregon theatres. John Ericson. who stars 

in the picture, was Interviewed via telephone 

by the Oregon Journal. 

Johnny Mathis, Columbia Records vocal 

star, who.se voice Is heard doing the title tune 

for Paramounts "Wild Is the Wind." did 

two performances at the Auditorium here 

Sunday il9i. The show, btmked by Trans- 

America, drew le.ss than 1.800 fans for two 

performances and gro.s-sed a dl.sappointing 

figure Tlie Hi-Lo's. Linda Leigh and the 

Keith Williams orchestra were on the twohour 

bill. 

Scroll to Rosalind Russell 

HOLLYWOOD liosallnd Ru.ssell has been 

voted winner of the Golden Scroll awarded 

annually by the Columbia University Theatre 

Arts Society to Uir out.standlng theatre 

personality of the year 

SALT LAKE CITY 

piiur I t.ih and Idaho theatremen and their 

wives were preparing to return home 

from Hawaii, where they spent a week's vacation 

won in the Fox National Theatres contest. 

The travelers were Jack McGee. division 

manager, and Mrs. McGee: Ralph Pizza, 

booker, and Mrs. Pizza; Ted KIrkmeyer. Uptown 

Theatre manager, and Mrs. KIrkmeyer. 

and Mr. and Mrs. Irving Simpson of Idaho 

Falls. Before they left Salt Lake City by air 

during a snow storm January 18. they were 

.serenaded by a group of Hawaiian entertainers. 

Mr. and .Mrs. Bob .Ander>un. Gunnison, 

and Deward Shmer of Vernal were among 

exhibitors on Salt Lake's Filmrow . . . Holdovers 

continued to be the talk of Salt Lake 

City moviegoers as "Sayonara" and "Peyton 

Place" went into their fifth weeks. "Don't 

Go Near the Water" started its fourth and 

"The Sad Sack" went Into Its fifth. Coming 

up early In February and probably against 

each other will be "Raintree County," "Witne.'^s 

for the Prosecution" and "Farewell to 

Arms." 

Neal East, western division manager of 

Paramount, was in Salt Lake for three days 

this week, meeting with Manager Frank H. 

Smith and salesmen Gene Jones, Dick Stafford. 

Carl Lind and office manager Bert 

Turgeon. East discussed pictures that Paramount 

has completed and will be releasing In 

the next several months and discussed plans 

for the next wave of releases on "The Ten 

Commandments" . Glllman. operator 

of the Colony and World Playhouse, 

has moved his family to Los Angeles. He was 

in Salt Lake to buy and book for his two 

local 

theatres. 

Fresno Managerial Post 

For Charles Eggleston 

FRKSNO. CALir t'ii.iii. .- Eggleston. 

formerly assistant to Manager John R. 

Fredericks at the local Wil.son Theatre, has 

been appointed manager of the Tower Tlieatre. 

Eggleston succeeds George Rogers, who 

resigned becau.se of ill health and has moved 

to Salinas. 

Both the Wilson and Tower theatres are 

Fox West Coast properties. 

No 'Pretty Boy' Bar 

HOIjL'i'WoOD^-Fideial Judge Leon Yankwlch 

denied the preliminary injunction asked 

by Kroger Babb. exploitation film producer, 

to restrain Sam Katzman's Clover Productions 

from lensing "Tlie Pretty Boy Floyd 

Story." for Columbia relea.se Tlie defendants 

Immediately filed a motion for .summary 

judgment, which will be heard February 

17. They claim there are no proix-rty rights 

to a historical character, and. therefore, anybody 

can make a picture based on Floyd 

Robert Ryan to Narrate 

HOLLYWOOD -Robert Ryan will narrate 

one of a series of documentary films on the 

functloivs of the United Nations, to be produced 

by the UN film committee Ryan's will 

be the first of a series of half-hour films 

which the UN will employ for television as 

, 

well as for nontheatrlcal uses. 

BOXOFFICE January 27, 1968

' 

\ 

Two-Day Sales Confab 

Is Held by ZOlh-Fox 

ST 1 

L*o-«Jtt> nulfa lueftlllii of 

the cell'. aidwc.itrrn dl.Mrlct> u( 30th- 

Pdx rndril ul U>f Park-Pliua Hotel here 

Wfdiu-sday i2ai Some sixty aoth-Fox employes 

attended the RtttherlnK. which drult 

with the 1958 product. Its potential iind plan> 

to obtain the utmost at tiie tioxofflces 

Alex Harrison. Keneral sales nianuKer. 

headed the deletiatlon of soles executives 

from the home office in New York. Others 

who attended Included C. Oleiui Norrls. 

western and Canadian divblon manager: 

Martin Moskowllz. eastern division sales 

manaRer. C. A Hill, director of branch operations. 

Eddie Solomon. as5Lstant director 

cl exploitation: Tom O. McCleaster. central 

district manager: M. A Levy, midwest district 

sales manager: Peter Hyers. Canadian 

dtstrtct sales manager: Rev Kniffen. 

western district sales manager: Sol Gordon. 

Chicago. Ill . Adrian Awan. Cleveland. Ohio, 

and Chick Evens. Kansas City, dbtrlct adverti.*lng 

and exploitation men. and the managers, 

salesmen and bookers from Kansas 

City. Minneapolis. Milwaukee. Omaha. St 

Louis. Cleveland. Detroit. Chicago. Indianapolis 

and Cincinnati. Representatives of a 

number of Important circuits In the St. 

I»uls area had luncheon with those attending 

the gathering at noon Tuesday (21 1. 

There was a dinner In the Tiara Room of 

the hotel that evening. 

Harrison, following the meetings, said that 

the motion picture Industry has learned that 

profitable audiences are always available. If 

you have the attractions. TTils came in his 

comments on the Improved business experienced 

In most F>art.s of the country 

through December and January Although 

theatre attendance as a whole has declined 

somewhat from the peaks of earlier years. 

he said certain Individual pictures are drawing 

larger audiences than ever He added 

that the top grossing picture across the 

country Is "Peyton Place " 

Harrison pointed out his company has 

budgeted 165 million for production costs 

this year, compared with $5« million In 1957 

and $48 million In 1956 He expres.>êd the belief 

there will be more big pictures produced 

this year than In any previous year His 

company is concentrating on outstanding 

pictures with general audience appeal. 

Chicago Council Studying 

Problem of Exhibitors 

CHICAGO— Tlif city council passed a resolution 

authorizing a study of the plight confronting 

motion picture exhibitors The reso- 

Daley 

lution, submitted by Mayor Richard J 

called for an appointment of a citi/ens committee 

to make recommendations for the 

elimination of 3 per cent municipal tax on 

admLvMons. 

The resolution refers to the targe number of 

theatre closings since 1»48 and an attendance 

drop of 70 per cent The tax now add.< only 

1800.000 annually to the city's revenue and Is 

cited as an amount "too small to Justify the 

severe hardship inflicted on the embattled 

theatre owners " 

This marks the first tan«ibl? action taken 

since an exhibitors committee called on the 

mayor In mid-August and again in September 

of l*»t year 

United Films Honors Top Salesmen 

S 

' 

\t I Mr I'nllrd Kllm Service sales convention held In Kan- 

•as City rpccntiv. to rommrmnnitr the beRinnlnc of It* 4tth 

s:ilrs year. 

('. .M. Hrampr. Drratur. 111.; ,\rrhlr Dunn. Ki>rli 

Isl.iiid. ill.; I'aul lAtvr, Duicicrr. Ind.; N. .\. Smith. Ilul4-hln- 

-iiii. Kas.: Iliil) I.indst4-di. Iîuisvllir. Ky.. and Morris lirlKO. 

I.ii'orte. Ind. urrr honorrd for outstandlnc iirrforniancni 

in ttirir divisions. I'nitrd Kilm Srrviir. in assoriatlon with 

.Motion rirliirr .\dvrrtisinK Srrvlcc Co. of Nr» Orlrans, 

i-ovfrs all 4H stairs. Uoth firms arr producers and distributors 

of audio visual advrrtisinR. Top panel, left to ri|(ht: 

Dunn. I.indslpdt. Kramer. I.ovr and N. A. Smith. At bottom 

is Morris Hri;;Ks. 

Name Harvard O'Laughlin 

To Fifth Term in Union 

ST. LOUIS—Harvard O'LauKhlin was reelected 

to his fifth consecutive two-year 

term as business agent for projectionists 

Local 143 at the recent meeting of that organization. 

Prior to his election as business 

agent In 1950. OXaughlln had served as a 

projectionist at Loew's State Theatre for 25 

years. 

Other officers re-elected at the meeting 

without opposition Included: president. Herbert 

Butz: vice-president, C. Pred Kelslck: 

recording secretary. Alfred D. Savage: financial 

secretary and treasurer, John E. Twiehaus: 

sergeant at arms and guide, Joseph 

EUerbrecht. 

Elected to the executive board were Basil 

E. BIckel. E. D. Janes and Warren H. Williams, 

and to the tioard of trustees, EUmer 

H. Wleser. 

Holdover members of the executive board 

are George H. Oonk. Ralph Robertson and 

Emil J. Werner sr.. and holdover trustees 

are Harry P. Lang. E&t\ A Perricone. 

The officers, executive board members and 

trxi-stees were Installed at a meeting of the 

union held on January 21 

I'AVOI'T— Don Davlv rrnler. rrllrrd 

K( A dislrirl nunacrr. still Is artlvrlv inlerrslrH 

In Hlmrow affairs and wrrrs as 

"offii iai pholocraphrr" for ( ommonurallh 

.\musrmrnl Corp. on a dolLar-avrar 

ha.sls llrrr KImrr C KhcKlen Jr.. 

Irfl. and Itlrhard •(rear. ( ommonwralth 

prrsldrnt and r\rruti*r vlrr-prr^drnl. 

rrsi>rrtl\rlT. prrvnt DavU hi« jrarljr 

rmolumrni Thr patoff tooli place si the 

annual Commonwrallh ( hrl»tm;L* party. 

St. Louis Ail Theatre 

Refuses X' Pictures 

ST LOUIS— Mrs. Grace VIvlano Plcclone, 

owner and manager of the Apollo Art Theatre 

here, apparently has exploded the myth 

that a theatre specializing In "art" pictures 

can't stay In baslness without showing films 

that have been condemned by the Catholic 

Legion of Decency and the reviewing groups 

of the Protestant churches. 

When she started to book "art" pictures. 

Mrs. Plcclone was told by the New York 

booking agencies that she couldn't survive 

without the "C" films, but she rejected all 

such suggestions. She has met the problem 

of booking foreign films conforming to oonventlonal 

standard.^ of morality and decency 

head on, rejecting all offerings of pictures 

that propagandize adultery, divorce and other 

anti-social practices. 

Her results at the boxofftce by showing A-1 

pictures has perplexed the experts. Booking 

agencies have repleatedly told Mrs. Plcclone 

that .she won't make money unless she shows 

condemned pictures. Several bookers have 

attempted to book "C" films into the Apollo 

Art becau.se of Its location In the midst of 

the town's leading night clubs, but she has 

never taken a "C" picture since she began 

operation of the theatre and .she doesn't Intend 

to. She admits that only the future will 

tell whether a "clean art theatre will pay 

off She was told In New York that If the 

" 

Apollo Art Is successful without condemned 

films it will be the only one in the country 

t" be so 

Reopens at Percy, 111. 

I'KKCY. ILL The Prlnccv a 400-.'teat«r 

owned by Hcrschel E. WebRter of SteelevlUe. 

was reopened recently following repair of 

damages cau'ed by a terrific hail storm The 

large halUtones riddled the roof and the Interior 

was damaged by water that came 

through thr holes Moisture also caused a 

short circuit in the electric wlrlnf. 

"Tlie Miracle." film version of Max Relnhardl's 

play, is scheduled to go brdirr ihr 

cameras this year for Warners 

BOXOmCE January 27. IMS C-1

I 

. Lester 

. . "Rodan!" 

. . Maureen 

" 

ST. 

LOUIS 

TVlfvKlon* ( ontrlbullon to the Spiritual 

Life of 

Ihe Community" was the subject 

of the Better Films Council of St. LouLs recent 

meetlnK In the auditorium of the 

ScrugKs-Vander\-oort-Barney store . . . 

The 

1958 officers of the St Louis Colosseum Loge 

19 will be Installed at a meetlnK at 1;30 p.m., 

February 1 In the Paramount .scrcenlnR room. 

This meeting also will elect two delegates 

and one alternate to the national Colo.sseum 

convention in Dallas February 22. 23. The 

notice for this meeting, sent to the members 

January 15. will bo the last such communication 

they will receive from George H. Ware, 

retired 20th-Fox salesman who has served as 

Loge 19 assistant secretary and treasurer 

since his retirement. George plans to move 

to Sedalla, Mo . where he will make his home. 

Rcalart Pictures of St. Louis, headed by 

George Phillips and Herman Gorellck. moved 

Into new quarters several doors east of the 

old office. Many out-of-town and local theatremen. 

Including Lt.-Gov. Edward V. Long 

of Missouri, dropped In to inspect the newoffice 

and extend congratulations . 

Rosenblatt of Des Moines. Iowa, district manager 

for DCA. was in town and visited circuit 

heads in the territory with Herman Gorellck 

of Realart. who handles DCA films In 

this sector. 

. Max 

Exhibitors in U>»n during the week included 

Bernard Temborius, Lebanon; Charley 

Benmati. Carlyle; Lee Norton. Sullivan; 

"SELECT" FOUNTAIN SYRUPS 

DRINK DISPENSERS 

Select Drink Inc. 

4210 W Flormonl Ave. Phono 

St. Loul« 15, Mo. Evergreen 5-5935 

EVERYTHING FOR THE THEATRE 

St Louis Theatre Supply Company 

Mrs Arch Hotter 

33)0 Olive Street, St Louli 3. Mo 

Telephone Jtttervjn 3-7974 

RCA Theotre Supply Dcolcr 

Herman Tanner. Viindalla; Paul Horn and 

Forest Plrtlc. Jerscyvllle; Izzy Wlenshlenk 

and Joe Goldfarb. Alton; L. J. Williams, 

Union; Tom Bloomer. Belleville; William 

Collins, DeSoto; Eddie Clark. Metropolis; Tom 

Baker. Bunker Hill; Edwin Morgan, Staunton; 

Louis OdorlzzI, Mount Olive; Mr. and 

Mrs. L. L. Prultl, Stcelvlllc. and Frank X. 

Rellcr. 

Wentzvllle, Mo. 

IJeriiiird Temborius, Lebanon, and Joe 

Goldfarb, Alton, went to Florida. Joe attended 

a dry cleaners convention, returning 

Januajy 23 will open at the 

. 

Fox Theatre February 14, and in combination 

with "Hell in Korea" will open saturation 

engagements Februai-y 19, with some 100 

dates already on the books. 

"Peyton Place" ended Its fifth and final 

week at the St. Louis Theatre Wednesday t22) 

and was followed January 23 by "Sayonara 

R. Kropp. co-general manager, 

Fred Wchrenberg Theatres and a past president. 

Missouri-Illinois Theatre Owners, and 

Mrs. Kropp are vacationing In Florida for 

about two weeks ... Leo Keller, president, 

Columbia Amusement Co., Paducah, Ky., not 

only returned home from the hospital, but 

this week spent a couple of hours at the 

circuits headquarters in the downtown area. 

Hall Walsh. Warner Bros, manager, called 

on Frisina Amu.sement Co. executives in 

Springfield, 111. . . . The Tivoli Theatre building 

on the St. Louls-Unlversity City dividing 

line has been sold by L. J. Siers to the Tivoli 

Investment Corp., headed by Thomas R. 

Green, with Stanley Molasky as secretary. 

The building, in addition to the Tivoli Theatre, 

under lease to the St. Louis Amusement 

Co.. also includes nine stores and 45 apartments. 

The indicated consideration was 

$350,000 

Paul Krueger, president and co-general 

manager of Fred Wchrenberg Theatres, was 

named flr.>^t ceremonial master of the Shrine 

Moolah Temple here the night of January 

15. Moolah Temple has a membership of 

some 9,700 Shriners from all sections of 

eastern Missouri Arthur, local 

. 

singer who Is getting ready to appear in her 

first motion picture, came home to help her 

MID-WEST THEATRE SUPPLY CO., INC. 

I 

1638 CENTRAL PARKWAY CHERRY 1 7724 CINCINNATI 10, OHIO 

• 

I 

Finest RCA Equipment for Drive-ins 

NEW NEW NEW 

RCA IMPAC SPEAKERS 

RCA SUPER CINEX LAMPS 

Whatever Ynu Nrvd - W c Can Supply U 

parents, Mr. and Mrs. David G. Arthur, celebrate 

their 25th wedding anniversary. Maureen 

was married a couple of weeks ago to George 

Wilder uf the Wilder Bio.s. singing act at 

La.s Venus. The tentative title for her film is 

"Hot Rod Rock." She started her professional 

career as a singer In St. Louis and later made 

good in New York City Then she toured 

the country under the spon.sorship of a prominent 

car manufacturer. Her father Ls head 

of the booking department of Arthur Enterpri.ves. 

The Ksquire Theatre in Richmond Heights 

has been provided with the original prologue 

and entr'acte of the score from "Raintree 

County" from composer Johnny Green 

of the MGM studios. Harry Farbman will 

conduct a peifirmance of It at one of his 

pop concerts of the St. Louis Symphony 

Orchestra. 

Eureka Theatre Reopened 

For Six Months' Trial 

h;UHF;KA. ILL.—The Eureka Theatre here 

ha.s Ixcn reopened by a citizens gioup on a 

six-month trial basis. Ancil Llghtfoot. who 

heads the citizens' group, said that more than 

200 shares had been purchased in the theatre, 

to give the group operating capital of more 

than $5,000. Sam Traynor, former owner, 

sold his share for S2,000 and the group has 

taken over the mortgage on the building of 

about $9,000. 

A nonprofit coiporation, known as Eureka 

Community Building, Inc.. is being formed 

t3 own the theatre. 

A cashier and projectionist are being 

hired, but all other work about the theatre 

is voluntary. Films are showTi every day 

except Tuesday and Thursday. 

After the six-month trial, the group will 

decide what to do with the building. It may 

continue operation .solely as a motion picture 

house, or it may be partially converted 

to serve as a community meeting and recreation 

center. 

Unemployment Is 

on Rise 

In St. Louis Territory 

ST LOUIS—Tlie unemployment situation 

in the St. Louis area ha.s worsened since 

Christmas Day and it is feared that the 

depth is yet to be sounded. In the week ending 

on December 14 Initial unemployment 

compensation claims totaled 5.310 as against 

3,057 for the preceding week, and only 2,121 

for the comparable week In 1956, the Missouri 

Division of Employment Security has 

revealed. Continued claims for the week ending 

on December 14 totaled 12.350. In that 

week many persons pa.ssed off Uie rolls because 

they had obtained all of the U-nrfits 

l>ermitted under the compen.satlon law. Unemployment 

as of November 15 totaled 40.900 

or 4.8 per cent of the total labor market for 

the area, which Includes St. Louis, St. 

Charles and St Louis counties In MLsjiourl. 

and MadLson aiid St Clair counties In lUlnuls 

Partial checks Indicated that the total 

unemployment In the area as of Jan. 1, 1958. 

was about 50.000. 

Poplar BluU Strancl Closed 

POPLAR BLITFF. MO. — Tile 404-.seat 

Straiul Thciitrc. dix'nitpd by Mr and Mrs 

Clifford Rosimiond Dunlap. has been clascd 

since Docembr 14 and its future is .somewhat 

Indefinite. 

C2 


January 


Thete newj stories ore proof again, that the most 

important installations — the most importont 

contributions to cinemotic projection ore a 

CENTURY mode. No other projector con make 

this claim, just as no other projector con approach 

CENTURY for performonce, ease of operation 

and low-cosf mointenonce. 

The choice is CENTURY, whether il be horizontal 

VistoVlsion for the Williamsburg auditoriums or 

the double inslollotion for the All-Wealher Drive-In 

or any other theotre or drive-in. 


Â^ Century Projector Corporation, new york 19, n. y. 

SOLD BY 

Movie Supply Company Shreve Theatre Supply Co. 

Chicago 5. 

Iilinoit 

Missouri Theatre Supply Co. 

113 Wnl I8tl< St 

Konwit City I, Mo 

217 W,n ISih St 

KanMt City I, Mo 

BOXOrnCE 

: 

77. 1968 C-3

16'. 

in 

. 

in 

KANSAS CITY 

The hravlnt snowfall In 

46 years— 15 Inches 

on the ground -quietly but effectively 

bound and Ka^Red local commerce last week. 

The snow started at noon Monday and contmued 

until late Tuesday afternoon. Just 

short of 30 hours. By Tuesday morning only 

cars equipped with chains were able to move, 

and many of these were tied up for hours as 

bottlenecks developed on most of the main 

arteries to town. Fllmrow virtually was deserted, 

with only a few employes able to get 

to work, and such activity a.s there was closed 

down shortly after noon as weather bulletins 

predicted continuing snow. By Wednesday 

public transportation was on a more nearly 

normal schedule and most Fllmrow firms 

were adequately staffed. 

Only two out-of-town exhibitors were reported 

on the Row during the storm: BUI 

Wagner of Independence. Kas.. who came up 

by train and stayed only a short time, and 

Dave Williams of the Royal at King City. Mo 

Williams reported the snowfall at King City 

was not so heavy as Kansas City's, but said 

the drifting was much worse. 

Guy Bradford. 72. known particularly to 

Kansas exhibitors through more than 20 

years on the road for United Artists, died 

in the state hospital in Nevada. Mo.. Thursday 

1 Bradford, who left UA five years 

SCOTSMAN ICE MACHINE 

MISSOURI THEATRE SUPPLY CO. 

115 Wfjt Igfh St. 

Boltimore 1-3070 

Kontoi City 8, Mo. 

RGV THEATRE SUPPLY DEALER 

ATIENTION, DRIVE-IN OWNERS 

Don't r»cone or replace tpcokcr units until 

vou hove tried SPEAKRITE. A revolutionory 

formulo for preserving speoker cones, ol>o 

restores lite to old speokers Guorontec satisfaction 

SHREVE THEATRE SUPPLY CO. 

217 W.ft llrh HA l-7t4t Kaitioi Clfy, M*. 

Carpefs-Door Mats 

CompUt* Intfollotion S«rvk*^Fr«« KiHmof** 

R. D. MANN CARPET CO. 

V14.*l« Wrmmd»n%. VI 1-1171, Kafiua Clrr, M*. 

1100 OIW. M. 4 l-l*]*, St. Lowlt, Ma. 

Jo«"tou« fox hole sprockets 

rod YOU* 

projectors and soundheads 

STEBBINS THEATRE EQUIPMENT CO. 

1104 WyandoMt Grand 1.0114 Koniai Cifr, Mo 

Everything for the Stage 

• CURTAINS • TRACKS • RICCINC • STACI 

IIOHTINO • HOUSI ORAflRltS 

GREAT western STAGE EQUIPT CO 

1114 Grand KanMi Clrr. MImouH 

ago was severely Injured in an automobile 

accident at>out two years ago and had not 

regained his health since that time. Death 

followed a heart atlaclc. Services were in 

Springfield Monday . Bradford Is survived 

by his wife, two daughters and one 

grandchild. 

Kansas City's two all-winter drive-Ins. the 

63rd Street and the Nu 40. were forced to 

suspend operations because of the deep snow. 

A hasty snow -clearing job wa.s being attempted 

Wednesday at the Nu 40 In hope of 

being able to resume programming Wednesday 

evening and a recorded announcement 

to that effect answered telephone Inquiries 

in these words: "This is an automatic recording 

from the manager of the Nu 40 Highway 

Drive-In Theatre. We anticipate having 

the theatre open this evening provided we 

can get the snow cleared for traffic. If you 

wi.sh more information, call Mulberry 5-3114." 

The number given was Manager Richard 

Graham's home phone number. However, a 

'phone check with Graham Wednesday evening 

disclosed that the snow-moving job 

had proved too much for the equipment 

available and the Nu 40 was forced to 

remain closed. 

Some 25 theatres in the Kansas City-Jackson 

county area, including all first-run 

houses, cooperated In the current March of 

Dimes campaign against polio by screening a 

90-second trailer featuring Red Buttons and by 

setting up a wishing well la nail keg topped 

i 

by a gay red roof the lobby. The national 

emphasis for 1958 is on therapy for pre-vaccine 

victims. Arthur Cole coordinated the 

theatre effort. 

Ruth Stuthard, E&S Enterprises secretary, 

and a sister who lives here went to Monett. 

Mo., their hometown, Wednesday night (22i 

where their mother, who is 76. underwent 

major surgery the following morning. Ruth 

said her mother had been quite active until 

becoming ill recently and had kept house for 

herself and her husband, who is 84 . . . Mr. 

and Mrs. Seward Marsh, operators of the Artesia 

Theatre at Fowler. Ka-s.. notified Motion 

Picture Booking Service that they were closing 

the hou.se as of Sunday i26> because of 

in.'iufficient patronage. Fowler is In Meade 

county in the southwest part of the state . 

Capitol Flag & Banner's business barometer 

rates these titles as most popular: Peyton 

Place. The Enemy Below and Old Yeller. 

One Filmrowlte who got a jump on the 

storm was Hank Sonday. head booker at 

Buena Vista. The Sondays. who live in Overland 

Park, were expecting an addition to the 

family almost-any-mlnute-now. So. hearing 

the advance warnings of an approaching 

storm on Sunday evening. Hank took his 

wife to the home of her sister—Just three 

blocks from Providence Hospital. The baby, a 

girl, arrived Wednesday morning i22i with 

no Interference whatsoever from the storm 

conditions. The Sondays also have another 

litile daughter and a son. 

Harold Lyon, Paramount Theatre manager, 

said his boxofflce was surprisingly brisk 

Tuesday night in the face of repeated radio 

and television warnings which quoted police 

and highway patrol authorities as asking 

everyone to go home and stay there He believes 

the audience was composed largely of 

stranded out-of-towncrs and a good smattering 

of local people caught downtown by the 

lack of bus service during the evening rush 

hours. 

Itv winning an essay contest conducted In 

the public and parochial junior high and 

high schools here and spoasored by the Missouri 

Cinerama Corp. and SAS airlines, a 

Central High School .senior will fly to Rome 

with all expenses paid. He is Thomas A. 

Schwindl who.se es.say "My Nomination for 

the Seven Wonders of the Modern World" 

was chosen from the 312 entries submitted. 

Schwindt. who had hLs choice of destinations 

and traveling companions, chose to 

take his mother with him to Rome and 

hopes to make the trip In April. Bill Murphy 

of Cinerama worked out the details of the 

contest with SAS and the school system and 

received good coverage on local radio and 

TV stations when announcing the results 

of the contest. 

New Company to Purchase 

Kinsley. Kas., Theatre 

KI.N'.SLEY. KAS The Km.Mty Development 

Corp. has been organized here with the 

Immediate objective of purchasing the Palace 

Theatre and continuing it in operation. 

Gordon Rhorer has been named president. 

C. W. Allison is vice-president and 

Vern Rehmert. secretary-treasurer Other 

board members are Ralph Baird and Dick 

Lewis. Officers described the company as 

one whose "sole purpose Is the future development 

of the town." 

An option already has been obtained to 

purchase the Palace Theatre equipment, 

with terms still under discussion. Share of 

s'ock will be offered in the new corporation. 

Kinsley Development Corp. will continue to 

be available to assist in other projects of 

i 

this kind in the future, a spokesman said. 

The Palace, operated by the Sterrett family 

since 1918 partnership w ith Commonwealth 

Amusement since 1932 1. has been on 

shaky ground the past year duiing which it 

has been on the point of closing several 

times. 

Ed Hartman's Motion Picture Booking 

Agency in Kansas City will buy and book for 

the Palace, with reopening of the house 

scheduled for Sunday. Februan.' 2 

BOWLING 

KANSAS CITY—As they lined up for 

competition at Holiday Bowl Friday (24>, 

Fllmrow league teams reported the.se standings: 

MEN'S 

WOMEN'S 

Teom Won Loit Teom Won Lo«f 

Brown Juq 49 23 Brown Jug 3S 19 

Shrcvr'i 48 34 Dor Ini 37 }0 

Joa'j Tovcrn 4S'i 26'] Monlev Ppn J5', 21', 

Whitr Spot 31', 40', Holiday Bowl 30 27 

Monlcv 31 41 Smith Ford 29 2t 

HI Lo S 29', 42', MonUy, ln< 26', 30', 

Mode OOoy 29 43 Fowler Env 19 3* 

Stccplcctiox 24'] 47', 3732 Club 13 44 

In the men's league, Claude McGlynn 

bettered his own season high series by rolling 

a 565 total, bettering his old mark by 15 

pins 

Claude Allison Named 

INDIANAPOLIS—Claude .\.:;- n former 

manager of Bair Theatres here and general 

manager for the WUUston circuit here and 

In Louisville, has been named general manager 

of Cantor Amu.sements by Morris Cantor, 

vice-president of the firm Cantor said 

Allison's apr>olntment U part of an expansion 

plan of the firm. 

Jean Simmons. Dan O'Herllhy, Rhonda 

Fleming and E:frem Zlmballst Jr will star In 

Warners' "Home Before Dark " 

C-4 BOXOFFICE January 27, 1968

the 

Reopenings, Closings 

In St. 

Louis Area 

SV liOUlS Ihrnlrr m>i>»'i>i'>K». closinex 

•nd policy chuiiKi'5 luivp iiutrkrd thr Jimu- 

•ry calrndnr in this iirrn On (he rropenlnx 

tide o( (hr Irdgrr 

The 4I0-»ea« Lyndcl Tljcntrr. Barlow. Ky . 

formfrly operated by Lyndel Fondoff. reopened 

Pnday 's 

The KlUamey Dnve-In at Arcadia. Mo. 

wUI open for the season March 29. Thi.s 

di1»e-ln was opened for the first time In 

July 1950 by William Basden of Pilot Knob. 

Mo., and Irwin Degonla. Ironton. Mo It Is 

opening a week earlier than It did In 1957. 

On the other side of the ledger are the 

(oUovlng closings: 

The Scott. Golconda. 111., which had reopened 

November 8 under the management 

of Jim Davis. Paducah. Ky . and former 

film salesman out of St Louis, was closed 

December 7. with its future somewhat uncertain. 

Formerly this house was known as 

the Ohio, but Its name was changed to the 

Scott by Sir Walter Scott, who operated it 

for some months 

The TlvoU. Norrts City. Ill . operated by 

J A Goewett. hasnt found the formula for 

continued successful oj)eratlon It closed 

again on Deceml>er 30 after being reopened 

by Ooosett on November 1. It will be dark 

Indefinitely 

The Uptown Theatre. Fairfield. Ill . 

owned 

by the Barnes te Pltner Interests and under 

the management of Bob Johason. was closed 

Indefinitely Deceml)er 27 The same owners 

have the 600-seat Strand Theatre 

The Rex. Waverly. 111. owned by William 

E Jackson, closed Indefinitely December 28 

The Lyric Theatre in St. Louis, which 

ceased operation as a motion picture hou.se 

on December 22. has been reopened as a 

burlesque house, with a new show scheduled 

to start each Sunday 

The Repertory Playhouse. Clayton. Mo . a 

fleah and blood theatre-ln-the-round project, 

opened January 31 with "Wltnes.* for the 

Proaecutior. Tuesday. ' Wednesday. Thursday 

and Sunday evening the admission price 

vUl be 13 00: Friday and Saturday. UAO 

and Sunday matinees. 1125 

At Bonne Terre. Mo . Odeon Theatre. 

which has t)««n operating Friday through 

Tuesday, has gone to a policy of txwklng 

spot pictures It Is hoped that selected films 

wlU produce profitably for 

the theatre, which 

U owned by the Edwaxtls tt Plumlee Theatres 

of Farmlngton. Mo 

Sam Koplar Recalls How Coal Gifts 

Saved Day in Early Tent Operation 

ST LOUIS Governor Blulr of Ml.vsuurl. 

U S Senators Hennlnto and SymliiKtoii and 

Mayor Tucker of St. Louis head u list of 

notables named as hon:irary chairmen for 

u February 1 testlmuiilal dinner tn Sam 

Koplar. owner of the Cha.>c and Park Plaza 

hotels here and one of St Louis' pioneer 

motion picture theatre owners The dinner 

will be staited In the Khoras.san room of the 

Chase, Koplar will be feted for his years of 

service to the economic, civic and charitable 

life of the city. 

HAl'LED WASTK A! U.t IB 

Born in St, Louis about 70 years ago. he 

attended the local elementary schools and 

the old Manual TrnlnlnK School, He plunged 

into bu,sliic,ss when about 16. by haulliiK away 

waste tin for free from firms which had 

been paying to have the Job done. His anijle 

was to separate the tin coating from the 

Iron and then sell the two individually. 

Since then there have been many other 

business activities crammed Into his very 

active life—although he did try to retire 

when 35. but not for long Today most St, 

LouLslans know him only as a hotel owner, 

but motion pictures came early for him. He 

entered the motion picture theatre business 

with his late brother Harry when they took 

over the Globe on Franklin avenue west of 

Seventh. 

They added a flourish to their silent pictures 

by having employes stand behind the 

.screen and speak the lines so that all could 

hear Koplar realized that many of the 

IMttrons couldn't read the captions used In 

the silent picture.^ The next move was into 

a tent theatre at Fifteenth and Montgomery 

streets. One of their flr'^t public relations 

efforts was to offer free coal for the needy. 

Their mother gave them that splendid Idea, 

This worked very well until the voliune of 

calls became too great and the Irish fwllcemen 

on the beat Informed them some coal 

was going to persons who could "buy and 

,

— 

. . George 

Tommy 

. . Edward 

. . Charles 

CHICAGO 

T*"'" I)owd. head of the newly oi-ganlzed 

Central Film Corp.. returned from a week 

in Milwaukee . IrvinR Mark announced 

that PUmack Studios has hired Larry Woolf 

as creative sales director. W(X)lf came to 

PUmack following long associations with 

Louis Cowan. Leo Burnett and other top advertising 

agencies. 

The Variety auxiliary Installed officers at 

the Ambassador East Hotel January 21. Newofficers 

are Mrs. Meyer Gold, honorary president; 

Mrs John Semedalas. president: Mrs. 

Lester Grand, first vice-president; Mrs. P. 

Dudley Gazzolo. second vice-president; Mrs. 

Sam Levlnsohn. .secretary, and Mrs. Oscar 

Bloom, treasurer. Mrs. John Jones and Mrs. 

Manuel Smcrllng were in charge of arrangements 

for the affair and Mrs. William Margolls. 

wife of the chief barker, was official 

hostess. Founders of the auxiliary are Mrs. 

Jaseph Berenson and Mrs. Arthur Manhelmer 

.Attendance highs being rolled up by "Sayonara" 

at the Chicago Theatre may not stand 

for long in the record books, as "Peyton 

Place" Is scheduled to open at the Chicago 

about mId-Pebruary. and "Marjorie Momlngsur 

" early in April . . . The United Artists 

Theatre will be inviting requests for tickets 

to a preview of "Witness for the Prosecution." 

The film will open at the United Artists 

about February 7 . . . Charles Nesbitt. 49. 

house manager at the Chicago Theatre, died 

following a heart attack. He had been associated 

with B&K for the past 25 years. He 

is sunived by his wife Lucille. 

Irving Margolin, vice-president and treas- 

CANDY-POPCORN 

SEASONING — BOXES — BAGS 

For Theatres and Drive-ins 

— SEND FOR — 

NEW LOW PRICE LIST 

Distributors For 

LORRAINE 

CARBONS 

MISSION ORANGE 

VraloNt Paid on Ord«n of $100 00 or Mor« 

KAYLINE CANDY CO. 

WE— 9-4i4 J 

|}]0 S Michigan Chicago i. III 

urer of Cinerama Productions, was In town. 

"Search for Paradise" will replace "Seven 

Wonders of the World" at the Palace about 

Eastertlme . Kerins of the State 

Lake staff is at Columbus Memorial Hospital 

Brandt, director of personnel for 

Balaban & Katz. returned to his desk after 

illness. 

Harold Williams, formerly of 

the managerial 

staff at the Oriental, is now manager at 

the Mont Clare Theatre . Stolerow 

of the State Lake is vacationing in Florida 

International Telemeter Corp. has 

. . . Issued invitations for a special showing of 

Telemeter's pay-as-you-see television. It will 

. 

be held February 10. in the Normandie 

lounge of the Conrad Hilton Hot«l 

Ten Commandments." which will 

. . "The 

open in 

four more neighborhood theatres February 

4. has already grossed $2,000,000 here. 

A new U-I picture, "The Girl Most Likely," 

will play a multiple first run. opening January 

31 in 40 theatres throughout the Chicagoland 

area. Eleven Balaban & Katz houses 

are included in this group . Columbia publicist 

. . 

John Thompson is working on the February 

4 opening of "Bonjour Tristcsse" at the 

Woods Theatre. Otto Preminger will be here 

January 30. 31 to add his bit toward plugging 

the film and Jean Seberg will be here 

February 2. remaining for the opening. 

. . . "South 

Herb Ellisburg has been named manager 

of the Starlite Drive-In by Stanford Kohlberg, 

owner. Larry Crutchfield. formerly as- 

.sociated with the Twin Drive-In. has joined 

the Starlite as assistant to Ellisburg. At the 

same time Kohlberg announced that Lloyd 

Nagle. previously serving with the Starlite 

managerial staff, was promoted to sales engineer 

for Stanford Industries 

Pacific" Is scheduled to open at the McVickers 

Theatre for a two-a-day showing in April. 

Because of a last minute increase in ticket 

demands. "Raintree County." current attraction 

scheduled to close January 28. will be 

held an additional week. 

Congratulations to George Lea. who was recently 

appointed manager of the Hyde Park 

Theatre. His novel. "Somewhere There's 

Music." hit the book stalls this week. The 

publisher is Llppincott. Lea was formerly 

doorman at the Surf . G. Robin- 

.son arrived here for a three-week run of 

HANDY SUBSCRIPTION ORDER

Navy Comedy Paces 

Indianapolis Week 

INLUA.N.M"i_>l.IS I lu- ui>;iiMi :ii.it mU m 

hfrr duriiii! Ihe holidays »ii> ctmllnulUK 

.' 

|)« uivkiHK the «»y but IritvitiK pU-ntv 

I 

Ol i> tor "Don"t Oo Near the Wntrr.' 

the »;i>«jU- opriu-r Tl»c Ittltcr mils dulnx very 

well at Iaitm > and u ka assured tt .second 

week "Pryton Place" wu.s huvliii; a stroiiu 

third week at the Indiana and "Suyonara" 

was getMng mure attention in ItA fourth 

wrek at Keltlvs 

*.cfoo» i« 1001 

And Co^ Cr««t«d Wenian (Kingticv). 

SO I 

fcTten Pl«AGM) 200 

Afound rh< Woild in 10 Da«t UA), 23rd 

MO 

Holdovers Still Big 

In Chicago First Runs 

CHICAGO— A complete proftram of holdovers 

dominated the Loop theatre lineup. 

"Sayonara." In Its third week at the Chicago. 

continued very strong: likewise "The ESiemy 

Below." m the second week at the Oriental, 

and "Don't Go Near the Water." In a third 

week at the United Artists. The combination 

openmg of The LadyklUers" and "To Paris 

With Love" at the Carnegie on the near north 

side was good This was also true of another 

Continental product. "Maid In ParLs." at 

the Cinema 

Corrw9«—TIM lodTkilWn (Cont'l): To Paii\ 

wMk Ls00ê bank of WclLsvlUe 

tor many years Smith and other members 

of hu family will constitute the personnel 

for operation of the theatre. 

Smith recently leased the Regai from 

John F Rees. who built the theatre back 

In 19M and had oiioratrd It up to the time 

It was closed In 1956 Rres. who started his 

motion picture career as a projectionist In 

1906. alio has boon In the rrnl entatr and 

UMurance business here for many years and 

will continue active In those fields He and 

Mrs Rees will leave for California about 

Januao' 15 for an exK-nded vacation. Tliry 

plan lo return to WeUxrllle about May 1 

J. D. Giachetto Enters 

GOP Congress Race 

si'!iiNCiKii:i.u, ILL John U. uiiichetto. 

39. Frl.slna Amusement Co executive and 

local civic U'lidrr. hus announced his candidacy 

for Republican nomination for Congre.is 

In the 21.tt dl>trlct This murks the first 

time that Giachetto hu^ .sought iwlltlcal office. 

In his statement to the GOP county 

r -mmlttee. Olachello said: 

It Is my considered Judgment that the 

.';)Ubllcan party In order to capture the 

cun«re.'slonal scat from the Incumbent, must 

.stage a mo.st vigorous and progres.slve campaign 

This I propose to do I can a.v>urc you 

that I pcr.ônally Intend to call on every committeeman 

in the district and discuss hLs 

priblems with him as they relate lo the 

national picture. I expect to meet personally 

a^ many of the voters In the district as 

poNslble between now and the November 

ejection 

WITH FKISI.N A 11 Vh VUs 

"Having t>een as.soclated. In an official capacity, 

with the Frlslna Amusement Co for 

14 years. I find that I have a personal 

utqualntance In every county In the district. 

"In my business experience. I have, on 

numerous occasions, sat down with leaders 

of agriculture, labor. Industry, civic groups, 

educators and nearly every facet of our economic 

life. I feel that I know the many 

problems confronting each of these groups 

and will do my utmost In an honest endeavor 

to have them considered In a way 

that Is fair to all. 

"It is my firm belief that this district Is 

entitled to have a man In Washington as 

Its congressman who understands the problems 

of the businessman. I strongly believe 

in less governmental Interference In business. 

The same goes for the rights of the Individual." 

BORN IN 

CARLINVILLK 

Giachetto was t)orn In Carlinville and attended 

grade schools In Klncald and Gillespie. 

He graduated from Utchfleld High School 

and the University of Illinois. 

During World War II Giachetto enlUt«d 

In the Marine Corp.s and spent 26 months 

In the South Pacific He participated In the 

campaigns at Tulagl. Guadalcanal. Tarawa. 

Salpan and TInlan He was released from 

active duty Dec 12. 1945. with the rank of 

major and Is now a lieutenant colonel In the 

Marine Reserve 

Giachetto ls married to the former Ruth 

Ann FLsher. daughter of Mr. and Mrs Glen 

Fisher of Springfield He has a daughter. 

.Ann Cytree. a student at Sacred Heart 

Academy 

11 

AlWATt A 

• OOO 10* 

IN eoutii 

'ouici 

mn 

CMCAOO l3I7t.WASMN 

C-7

We took a tip 

from a typist 

j*«» 

Tlic (luestion came up at a HeacLs-of-Departnients 

meeting. Production told Personnel 

that his new typist asked that a 

portion of her salary he set aside for U. S. 

Savings Bonds. Could it be arranged? 

This one question posed another. How 

inanv niori' eniplovees, liki' the typist, 

would like to buy Sa\ings Bonds automatically 

through Payroll Savings, yet, 

were not aware that w eve had a Plan for 

years? 

Finding t)ut w;is simple. 

A phone call brought the assistance of 

our State Savings Bond Director. 

He 

helpi'd plan a company-wide campaign, 

and provided all the materials to inform 

our people about the advantages of U. S. 

Saxings Bonds. Everj'one received an application 

card. 

The upshot? Employee participation 

shot up to the highest percentage since 

tlu- 

mid-Forties. And the whole program 

was conducted in good order. Work was 

ne\er interrupted. 

Toila\' there are more Pavroli saxers 

tiiaii e\er before in peace time. Look up 

your State Director in the phone l)ook or 

write: Sa\ings Bonds Dixision. U. S. 

Treasury Dcpt., \Vashingtt)n, D. C. 

.fe' -— "^1 

BOXOFFICE 

tM u t cgaiKHim oois not ptr foi this «oyiiiTiuMiiii thi Tiusimr dip«*tmint thinks, foii tkiii p«i>iotism. ini «oviiiiunc council tNo ik( donoi

20 

i :^. 

VOOR BELL FIGHT ON TOLL TV 

URGED AT CONVENTIONETTE' 

Florida Exhibitors Hear 

Phil HarHng at Meeting 

In Jacksonville 

New Officers of Variety Tent 45 

JACKSONVILLE— Morp thim 125 Floridii 

thpatrp owiii-r.s KutJu-red at the Hotel 

Roosevelt here Monday 

1 1 for ail iii- 

(ormul and hlKtily 

successful one - day 

"convenlionctle" o f 

the Motion Picture 

Exhibitors of Florida 

^^^ ^^_^ 

^^^K ^^^^^ Principal 

t^^^M ^^^^^H and 

I^^V ^^^^^H vîis Philip 

^^H ^^^^^^H Fnbinn Theatre execu- 

^^H ^^^k^^^H tive from 

i^ ^^^^^^^^B and chairman 

TOA's toll and cable 

Philip tUrlInc 

TV committee, who 

left here after the gathering to attend congressional 

hearings in Washington agaln.s' 

pay TV 

Harlmg. in what was perhaps the most 

beartlly applauded address ever made before 

MPEOF. compared toll and cable TV tn 

"no more than a parking meter, which makes 

you pay for the privilege of parking In the 

same space you formerly parked for free." 

He continued: 

Our opponents say they have a new technological 

instrument. Is that so? When you 

p*y to see TV. the only new development Is 

that 100 per cent of the money goes to line 

some promoter's pocket. 

"Don't fear TV, especially toll and cable 

TV. As you have always done, fight It in the 

open with the weapons at your command 

and. while doing so. maintain your confidence 

In your business It is a good business 

and deserves all your confidence to bring It 

back to Its great prominence in the hearts 

of the American public To fend off the enemies 

of our Industry rer»— at Ihr Malro. It ittartrd 

al 9 »jn. Thr ranlnrs went to •re a »lorjr 

about .Splkr. who had thr lltir rnir In 

"Old Vrlirr Mjiiaxer KIU>n Holland 

madr onl> nnr rrqiilrrmrnC—Ihrrr mu%l 

br a human iin thr olhrr rnd nf Ihr 

lra»h Thr human was admlllrd frrr on 

thr doc'4 tlrkrt Conre^tlon «tand« 

fralurrd "honr^" al thrr** for -.' rent* 

with hutlrr ritra \ prrt^> food ranlnr 

adrndanrr wax rrptirtrd 

Harold Cohen luid Mr.-- Fny Gal. 

co-chairmen. Chief Barker Brandon introduced 

the new board members: Baker, William 

A Briant. Henry B. Glover. William A 

Hollldav. Roy J. Nlcaud, Irwin F. Poche. 

Robert L. Saloy. A plaque presented to Henry 

G. Plltt, who was unable to attend because 

of Holl>-K'ood commitments, was accepted by 

his wife. 

Dancing to the music of Phil Zltos orchestra 

climaxed the gala affair. 

Memphis Attendance Still 

Up; Third Straight Week 

NULMi'HLS Banner ,i: riui.uu .• \khlch 

started more than three weeks ago, continued 

at first runs. For the third straight 

week all did average or better Three continued 

well above average "Don't Go Near 

the Water" at Loew's Palace was the leader, 

doing twice average business during iLi third 

week. 

fAv(,r Gannaway 

Internatlunal. it was revealed by 

President Albert C Oannaway dtrada ha< 

been an aworlate producer with Oannaway 

working on "Blurprlnt for Crime." upcoming 

OI production In his new capacity. Estrada 

will work with story editor Don Latffrr :n 

handling Oannaway s new group of ter:..iK-' 

films, which will be released separately fron-, 

OI's releasing deal with Republic Pictures 

BOXOmCE January 37. 19M SE-1

' 

. . George 

. . you 

. . . Edna 

. New 

. . Maurice 

. . Jim 

. . Crowding 

I Continued 

JACKSONVILLE 

lirall Mclrr. a luitive oj Oi-oi-Klii. hiis joliu'd 

Florida Slate Theatres as manager of 

llie downtown. (Irst-run Imperial. Elmployed 

out of the Industry for the past few years. 

Meier formerly was a.s.socliited with Dixie 

Drlve-In TJieatrcs as manager of the Piedmont 

Drlve-In. Atlanta. Movlni? here with 

him are Mrs. Meier and their two children 

..A caller at local booklnR offices was Ken 

Laird, Buena Vista manager from Atlanta 

Pabst, United Artists district 

manager from New Orlcan.s, visited with 

Byron Adams, local United Artists manager, 

and they both left for a tour of the Tampa 

area 

WOMPI will spon.


VITAL 

FACTS ABOUT 

OtS\GH 

urns 

• 

Bcadlinrs uxi il luitrkt ions froB featur* 

torits, Uotion Picture Herald, June 8,1957 

These newi tfon'et ore proof ogoin, thof fhe most 


contributions to cinematic projection are all 

CENTURY mode. No other projector con moke 

this claim, just as no other projector con opproach 


and low-cost maintenance. 

The choice is CENTURY, whether it be horiiontol 

VistaVision for the Williamsburg ouditoriums or 

the double instollotion for the All-Weolher Drivel 

or any other theatre or drive-in. 


^^^ 


SOLD BY 

Alon Boyd Theatre Equipment Co. Joe Hornstein, Incorporated Capital City Supply Co. 

Standard Theatre 

G'ee'nboro North Corolino 

219 Sovik Church Sf 

Ckaricttt, North Coroliao 

Supply Co. 

27J Floglcf St 

Miami, 

Florida 

I6l Wollon Siftet. N. W 

Aflonto 

Geargia 

Queen Feature Service, Inc. Tri-State Theatre Supply 

1912': Moff't A.t • urh Sfcjnd Sf 

lirminghofn }. Alabama Memphis 3. Tennessee 

BOXOmCE J«nii«rv 71 1058 SE3

— 

. George 

— 

. . 

MIAMI 

Jjr^nAKrr Ku> Connor of the Rot)Scvell Cinerama 

Tlieatre was ablr to take advantage 

of the visit to this arm of the worldfamous 

Thundcrblrds, the U. S Air Force 

precision flying team of Jet aces who are 

featured In "Search for Paradise," the current 

film. The filers made an In-person appearance 

In the lobby of the theatre on the 

evening of Januar>' 23 Invited to meet them 

were members of the press, TV. radio and the 

general public Connors called the event 

"an unexpected and welcome bonus for the 

public," resulting from the Thunderbirds 

presence here to take part in the International 

Air Show at Master Field, Opa Locka 

The team was to perform dally, showing off 

close formation flying feats. In the picture 

they demonstrate their extraordinary splitsecond 

timing and perfect team coordination 

In executing 360-degree turns In close diamond 

formation. 

Caplan's Variety is showing "Mis-Mated," 

publicized as a "first showing in the country 

of sensational pictures since winning supreme 

court approval." No mixed audiences are permitted, 

according to the ads, and no tickets 

today for on INTERNATIONAL 

Asfc 

Sealing Engineer for all the facts. 

WrtTe, wire or phort^ 

Mosscy Scoting Company, Inc. 

160 Htrmitage A»cnuc Nothville, Tenn. 

Phone ALpine S'84S9 ... or 

Internolional Seal Division 

Union City Body Compony, Inc. 

Union City, Indiona 

arc .sold after the feature begins. Showings 

are limited to men only and women only . 

A local late-night dl.sc Jockey, publicizing 

"Pal Joey" at Brandts Flamingo, discusses It 

with show business people who frequently are 

heard informally on the program. It makes 

for nn easy and effective ballyhoo. 

Itiiih till- ( ;irib and Miami luxury theatres 

remind patrons in ads that they have escalators 

going up to the .smoking loges. "The 

Tarnished Angels" Is currently showing, with 

no Increases in prices. 

Variety Chief Barker Luther E\ajis received 

a "keep in contact with me" message 

from Walter Winchell, who volunteered, if 

TV 

commitments permit, to emcee the club's 

Show of Shows, the annual charity event, 

this year to be stoged In the Miami Beach 

auditorium on February 6 ... A queue of patrons 

a block long, waiting to get into the 

Cinema Theatre recently to see "The Ten 

Commandments," made at least one show 

business reporter wonder about reports that 

theatres are closing many places due to TV 

competition. Mentioned particularly was 

Toledo, where TV is said to be making great 

inroads. 

Robert Kuntz and Wesley Brown, managers 

of PET'S Paramount and Coral, respectively, 

saw a large stack of Bantam 

paperback editions of "Pal Joey" diminish as 

a result of a recent giveaway. One book was 

presented to each of the first 50 adults who 

arrived at the theatres on one certain day. 

Variety Children's Hospital officers have 

been named in the annual election of the 

board of directors. George C. Hoover will be 

pre.sident again: Jack Bell, first vice-president: 

Sidney Meyer, second vice-president: 

A. J. Cleary. treasurer: Roscoe Brunstetter, 

secretary. Newly appointed to the board were 

Hal Pelton. Bob Green and Victor Levlne. 

Holdover board members are Luther Evans, 

chief barker of Variety: Robert Pentland. 

William Scully. Paul Bruiin. George Koury. 

Daniel J. Mahony, J, N. McArthur and W 

Keith Phillips sr. 

The women's committee of Variety Children's 

Hospital is spon.sorlng an Oriental 

cocktail dinner-dance at the new Carillon 

Hotel Variety Hospital will receive the 

proceeds from the new Miami Music Theatre's 

opening night of "The Pajama Game" 

Waters, who formerly was a 

staffer of the Miami Daily News, wrote and 

Is co-producing "Korean Attack," which goes 

before Ziv studio cameras next month. Waters 

wrote the .screen original for the relea.se 

by American International Pictures. He Is 

vice-president of Vl.scount Films. 

Eddie Bracken Telethon Emcee 

SHREVEPORT— Eddie Bracken, star of 

stage, .screen and television, was mast^-r of 

ceremonies in a le-hour telethon which 

raised $34,000 for the polio fund here 

In MOM'S "Bells Are Ringing" Judy Holllday 

will repeat her stage role. 

CHARLOTTE 

has been closed . . . George Graves, 

Ocotl Lett, Howcii. and wife were vacationing 

in Sarasota . . . The Center at Clarkton. 

N. C . 

former film salesman, was on Fllmrow this 

week He is now living in Hickory . . . George 

Eber.sole. 20th-Fox salesman, and wife spent 

two weeks at the Dallas Park Hotel in Miami. 

They attended the Orange Bowl Game on 

New Year's Day. On March 12. E;bersole will 

celebrate hLs 30th year with Fox. 

The January WOMPl luncheon was held 

at the Selwyn Hotel. Dr. J M. Van Hoy spoke. 

The first drawing was made in "the Buck of 

the Month Club" and the $100 was won by 

Bob Lynch, booker at MGM . . . Mrs. Desie 

Guyer. biller at Columbia, was recuperating 

after surgery at Memorial Hospital. 

Exhibitors in town during the week included 

Harold Armistead. Colony Theatre. 

Easley. S. C: Sam Bogo. Carolina at Batesburg: 

Steve Mitchell. Plaza at Greenville; 

Dutch Albrecht, Ritz at Newberry: M. N. 

Holder. Pilot Drive-In. Pilot Mountain: Joe 

Arcardi. Skyline Drive-In. Morganton: Walter 

Brown. Boyd Theatre at Winnsboro. and 

H. P. McManus. Scenic Drive-In. Lyman . 

Martha Roberta Brown, secretary at Piedmont 

Promotions, was married to Bevard 

Walden in Lancaster. S. C. After a honeymoon 

trip they will move into their new home 

on Pierson Drive. Martha is the daughter of 

Margaret Brown. MGM branch manager's 

secretary. 

Wayne King to TV Show 

HOLLYWOOD— Alter iiliiiu,-.i ii\t- >ears of 

semiretirement. Wayne King is planning an 

immediate return to show business with "The 

Wayne King Show." a half-hour TV program 

to be produced by Filmcraft Productions. 

King, who rose to fame as "The Waltz 

King." will have ex-MGM singing star Chris 

Warfield on his show. 

SERVICE 

and 

COURTESY 

For over 20 years 

OUR WATCH WORD 

• CENTURY ISg^VoX' STRONG ,11^, 

CONCESSION EQUIPMENT AND SUPPLIES 

STANDARD THEATRE SUPPLY CO 

215 L. W»>hin|]tt>n 

GREENSBORO. N C 

219 So Cnurch St 

CHARLOTTE, N C 

t- lOOKING SERVICE 

13S Brrvord Court, Charlotte, N C 

FRANK LOWRY—JOHN WOOD 

PHONE FR 5-77»7 

JônndUfiC 

•OONTON. N. J. 

Large Core 

in North Corollrô— Storwjord Throtre Supply Coftipony, ChoHott# 

Greater Crater Area 

Fronhlin S-600' 

Th*«tr« Equtpmvnl Compony, Chorlofto Fronlllln 

5-t4l1 

MAXIMUM LIGHT 

Star\dord Th»atr« Supply Company, GfOOntbOfO 

]-«1«S 

^vnlf Dhtributtd i 

SE-4 BOXOFTICE January 27. 19f>8

J 

. . Mr. 

. . Following 

A 

. . 

I 

I 

I 

. 

'udded 

Palsy Telethon Nets 

S325,000 in Miami 

MIAMI H.iiiv luiivkuk. rsT ili.suict head. 

itrncrul nuiiiucrr and coordliuitor of the 

. 

-Sunday trlfthon held recently for 

if It o( victims of ccrfbml (Mlsy. 

Vte«tfr» plrdgrd 1336.000. 

The trirthon was drrldrd upon after It 

became apparent the United Fund drive alone 

would not provide enouKh money Botwlck 

received full credit for the .success of the Job 

in engineerlnK time .schedules for the many 

show business people who took part In the 

event, most of whom had to .sandwich in 

their appearances with club dates 

Botwick said that more than 100.000 persons 

contributed to the fund A specially 

written new song. "Look at Me. I'm Walking." 

was used during the telethon Pledges came 

from as far away as West Palm Beach and 

Cuba. "We even had pledges from .ships at 

sea." Botwick said. Most of the money was 

pledged during the closing hours of the drive. 

Jack Bell explained that it took about 3.000 

persons to stage the event, not counting the 

many who worked prior to the telethon, such 

as 460 telephone operators, working on 181 

telephones, some continuing the whole 16 

hours. Hundreds of actors, singers and 

dancers took part. Ministers and church 

choirs participated. 

Two hundred firms donated all food for 

the workers and actor& Twenty-five automobiles 

were driven by Marine volunteers 

throughout the telethon. Forty members of 

the Hurricane Motorcycle Club picked up 

donations. 

Taxi companies donated cars and 

drivers. The entire sUf f of TV sUtion WCKT 

worked full time Dennis James emceed the 

show. 

MEMPHIS 

"ywii ininrvNce ;aiu;i

. . For 

Here's Reason for Refurn to 

After Novelty of TV Wears Off! 

. 

WACO—G>'nt«r Quill, amusements editor 

of the Tribune-Herald here. Fum.s up an attitude 

which many people are beclnnlnK to 

feel toward televl.slon. and which theatremen 

hope will become the dominant public reaction, 

with the.se words. "For screen entertainment, 

make mine movies." 

Under a two-column head. "Look. Ma. No 

Commercials Screen Treats. Make 

Mine Movies." Quill wrote in a recent Sunday 

issue: 

• • • 

You leave your chair to cross the room and 

Florida's FIRST Supply House 

NEW ADDRESS . 

206 MEMORIAL HIGHWAY 

TAMPA, FLORIDA 

PHONE . 

NEW CONVENIENT PARKING 

for 

Our Customers 

Visit us at our new building 

UNITED THEATRE SUPPLY CORP. 

206 McmorJ«l Hi^hwoy 

tempo, Florida Phono -SII9 

Moil Addrcit: Boi J7S. Tompo I, Flo. 

CmCAOO 1327 S. WABASH 

n 2 ytan for $5 D ' 

THEATIE 

STRfET 

TOWN 

NAMf 

ADDRESS 

sef^cf/ne 

Theatre 

adjust the controls or change channels. 

Tlio doorbell rings—someone Is wanting 

someone at the .same hou.se number on another 

.street. 

A plane overhead muffles the sound and 

cau.ses the picture to wave like Old Glory. 

The telephone rings Wrong number? What 

con.solation is that? 

The picture goes haywire The crazy mirror 

in the carnival's Fun Hou.sc can do it better. 

"We have temporarily lost the audio portion 

of the program. Please stand by"—and 

watch the Jaws flap .soundlessly. This never 

happcn.s during the commercial. 

Tlie local announcer cuts in to w-arn of a 

tornado in southwestern Arkansas. 

Volume too high for dad. too low for lad. 

Mother wants Playhouse 90 at 8:30. Junior 

wants Tennessee Ernie at 8:30. Dad wants 

quiet, especially at 8:30. 

Honestly, now isn't that television in your 

home? 

Sure. I'm among the millions grateful for 

television. For topical broadcasts, ball games 

or a President addressing Congress, it's tops. 

But for screen entertainment, make mine 

movies. 

There, at least. I sit in uninterrupted comfort 

and watch pictures that have dimension. 

The best my home set can offer is 21 inches, 

a size that robs the television camera of its 

mobility, restricts Its use to closeups or medium 

shots. Or. I .should say. its effective use, 

for the boys will still try the long shot and 

the pan shot, with disastrous visual results. 

And the commercials: insipid, regurgitating! 

Not to say repetitive, .so that even the 

few clever ones lose their punch after a few 

rounds. And. what is worse, thrown at you 

every few minute.s with arrogant disregard of 

story continuity or mood. 

And, nowadays, if you don't like westerns or 

Mickey Mouse Club, you might as well let the 

tube rest. There are exceptions, to be sure, 

and some of them notable. But don't cite 

Shakespeare. I .saw the mo.st recent one, 

"Twelfth Night "—reduced to an hour and a 

half (all the spon.sor would go for, which is 

:iiimittedly considerable) and to absurdity. 

And there are admitted areas of distressing 

similarity: sponsor control and code control 

or. Just as bad. the fast-buck approach; 

reor tor $3 

~ i rcarj tor J7 

n Rtmittonc* EnclOMd Send Invoico 

..JEONE. 

STATE 

POSITION 

eoxoffici THE NATIONAL FILM WEEKLY 52 issues a year 

823 Von B'unI Bl.d . Koniai City 24, Mo 

Stories with stock characters, formula plots, 

easy cinematic situations and the predictable 

ingredients of any vast entertainment factory 

I 

but multiplied, on television, every halt 

houri; and reduction of serious script writers 

to copy boys—by the advertising agency, director, 

producer and actor in television and 

by the .studio office or the New York office 

in 

films. 

But we're not likely to .see things like 

"Around the World in 80 Days," "War and 

Peace,"" ""Ten Commandments" and "Giant," 

to mention only a very few, on television. 

And. come to think of it, perish forbid! To 

each his own. 

The recent industry .slogan, "Get More Out 

of Life—Go Out to a Movie." is a lot more 

than Just a .showman's pitch. 

WOMPI Holiday Party 

For 400 Youngsters 

NEW ORLEA.N.s Approximately 400 

youngsters from institutions in this area were 

entertained by the Women of the Motion 

Picture Industry at the local chapter's annual 

Christmas party held in Rene Brunet"s 

Famous Theatre, according to a belated report 

from the WOMPI publicity chairman. 

James, husband of Loraine Cass. WOMPI 

service chairman, acted as Santa Claus and 

distributed beautiful dolls, costumed by 

WOMPIs and members of the Nichols chapter 

of the Future Business Leaders of 

America, which WOMPI is spon.soring here, 

to the girls, and oodles of appropriate toys 

to the boys. There were a movie feature, 

cartoons and a Disneyland U.S..\. supplied by 

Floyd Harvey Jr. of Buena Vista and Mrs. 

Harold F. Cohen of Cohen Enterprises. All 

sorts of goodies were available for the youngsters. 

TTie city of New Orleans donated the tree, 

the Public Seri'ice Co. supplied traasportation. 

Paramount Gulf Theatres and Richards 

Center donated candy. Danny Brandon of 

Transway gave popcorn and supplies and. 

of cour.ê. Rene Brunet turned over his theatre 

and was a grand guy all around in 

looking after the comfort of the youngsters. 

Named to WOMPI committee chairmanships 

were Mrs. Imelda Geissinger. Richards 

Center, membership; Mrs. Gene Barnette. 

Delta Theatres, finance. Mrs. Anna 

Oliphint. Richards Center, co-chairman, is 

the national treasurer, and Miss Ruth Toubman. 

Southeastern Tlieatre Equipment, and 

Jane Moriarity, Richard Center, bulletin 

committee. 

Trimester awards were presented to students 

at the Bethlehem Home and Sacred 

Heart Orphanage—Laura Hamann. 13. and 

Rose Ander.son. 10. The trimester awards is 

the newest project WOMPI instituted .several 

months ago. They are awarded to children of 

the two selected institutions who achieve the 

highest scholastic ratings during the trimester. 

The awards are articles of wearing 

apparel. 

On January 25. several members will be 

stationed in each of the in-town theatres to 

take up collections for the March of Dimes. 

Edward Selzer to Retire 

As WB Cartoon Chief 

m)I,LYU\K)l) hdi^.tul Sd.ui. head of 

Warner Bros. cart

' 

. . . K. 

was 

. United 

ESEARCH 

for 

BUREAU 

ODERN THEATRE PLANNERS 

iollment form for free information 

I MODtlRN THEATRE 

INNING INSTrrXTTE 

Brun! Bivd 

._,. Ji!y ;-J Mo 

atl«m«n: 

1-27-58 

1- •nroU us in your RESEARCH BUREAU 

Acoustica 

Air 

Coadiliooing 

Aictut*ctural 

'Black 

Lighting 

Building Material 

Carpet* 

Com Machines 

vion regularly, as released, on 

rts lor Theatre Planning: 

Serric* 

Complete Remodeling 

Decorating 

Dnnk Dispenser* 

Dhve-In Equipment 

G Lighting Fixtures 

Plumbing Fixture* 

Projector* 

Projection 

Seating 

Lamps 

[Z Sign* and Marquee* 

Sound Equipment 

Telerieion 

Theatre Front* 

Vending EquipcnenI 

NEW ORLEANS 

p.iinlrrr Cuunly" prrmlrrrd (or colorrd putruiiuKc 

ot United Thcatrus Clnboii here 

to full hou»e>. tJiref prrformniu-e.s dully . . . 

Ellii Kuziiii. the producer-director, wits In 

town one duy on un undlscluM-d mLvslon 

Hiizel Dule Ls Uie new Inspector ut Stevens 

Pictures Ella Tate, uho of Stevens. sUll Is 

confined to u lociU hos-pltal wlUi n broken 

leK. which she suffered In u full In her New 

Il>erUi hoine two month.s before Chrlstmn> 

Siie was recently lrnn>ferred from tin- N'«-u 

Iberia Hospital to Charity here. 

Kxhlbltors seen In town Included Joseph 

Burcelonii. Btiton Hhukc H. E. Hook. Hook 

. . . 

. . Russell 

Tlieatre-s. Allceville. Alu., iind P. O. Prat Jr , 

The 

Prat-Aucoln Theatres. Vachcrle 

Oloster. Oloster. MLss . reopened by J. J. 

Warren on a 90-day trial basLs, with an option 

lo buy the property. Warren also owns 

and operates the Fair In Centervllle. Miss. 

L. Stepheiis has taken over operation 

of the Village at Bonlta. La. 

Callen. who handled the buying and booking 

for the Tchula. Tchula. Miss., advised the 

trade through Transway that the G. M. 

Bennets ceased operation. 

Roy Lombardo, dispatcher at Transway 

who returned to work a few days ago after 

a week's stay at home wltli the flu. was home 

again after a relap.se . . . Addle AddLson was 

back from a European Jaunt lining up publicity-exploitation 

for two UA films. "Paths 

of Glory" and "Witness for the Prcsecutlon." 

Ix>th booked at Loew's State. 

"Whewl" exclaimed the crowd of passengers 

and employes al Moisant airport when Jayne 

Mansfield and hubby Mickey Hargltay 

stepped Into the terminal on a 15-minute 

stopover en route from Dallas to Miami on 

their hone>Tnoon. Work and everything else 

seemed to be forgotten as they crowded 

around the couple at every step and turn 

shouting for autographs, a touch of her and 

her snazzy white mink coat and a glimpse 

of her sparkling rock. "Hot Dlggety! Oh. my 

(o.ihl Hubbu, Hubba." echoed and re-echoed 

the entire length and breadth of the airport 

building 

Variety tent nutex: A general memberihlp 

inertliig L% on tub for February 3 ut the clubrooms 

A Valentine tuul MurdI OrlL^ mu.squerade 

party U> .slated lor February 15 The 

auxiliary and friends will huve a sporting 

time on February 6 ut "Ijidles Duy at the 

Races" . Tliratn-s clwied (or good 

the nelghtwrhood Onuiuda and Happyland 

Tlu-ulres. and installed a 30-foot wldescreen 

In the Prytanla. 

Hard-Ticket Policy Set 

For 'Arms' in Atlanta 

ATLANTA Paramount - Wiiby - Kincey 

executives have decided on a reserved -seat, 

hard-ticket policy (or the engagement of 

David O. Selznlck's "A Farewell to Arms" 

when the 20th-Fox picture opens at the Roxy 

Tlieatre Thursday c30> It will play two 

matinee shows each day and a single evening 

per(ormance. 

The decision was reached after con(erences 

l)etween James H. Harrl-son o( Wllby-Klncey 

Theatres and 20th-Fox executives. It will be 

the first hard-ticket plan (or the picture. 

The New York Roxy Is (ollowlng a reserved 

policy (or Its mezzanine alone. 

The engagement o( "Around the World 

In 80 Dai's" ended Wednesday (22) a(ter a 

31 -week run to permit relurblshlng o( the 

theatre for the Selznick picture. 

Screenplays 'Sundowners' 

HOLi,VWooL> Oii ..Miiioui iioiii MGM. 

Isobel Lennart has been set at Warner Bros 

to wTlte the screenplay o( 'The Sundowners," 

the Gary Cooper. DeboraJi Kerr starrer which 

FYed Zlnnemann will direct under his own 

production banner. Miss Lennart Just completed 

another loanout chore— the screenplay 

of 20th-Foxs "Inn of the Sixth Happiness." 

Other SubiecU 

Mire 

I 

ttng Capacity 

FIGHT 

HEART 

DISEASE 

tfreu 

T 

Signe-:! 

to^c pc>d 'epiy cords tor your furttlcr convenience 

ibfotaie^ infonMOtioii art provided in TK« MODERN 

lATIE Section peblitked with the firit it«u« o< 

fc 

month 

BOxorncE January 37. 19M SE-7

Sell . . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience— and they get a tremendous 

response! 

Every exhibitor is 

busy— buying, 

selling, renting, hiring. All this is 

made easier and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified Ads 

in 

BOXOFFICE 

Greatest Coverage in 

the Field—Most Readers for Your Money 

Four Insertions tor Price ol Three 

SE-8 BOXOFFICE JanuBO- 27, 19M

FOUR-POINT PROGRAM GIVEN 

TO REBUILD THEATREGOING 

Sober Evaluation Needed, 

Eddie Joseph Tells 

Texas Drive-In Men 

DALLAS - Drlvp-ln 'TS were 

preMrnted a lour-polni i>io».iiHii ..; action to 

reverse the trend of boxofflce receipt* by 

President Eddie Joseph In his keynote address 

at the openlnK of the Texas Drlve-In 

TtiMitre Owners Assn convention Monday. 

•There is a Kreai need in the motion picture 

industry for sober evaluation and concrete 

accomplishment to win the theatregoing 

public back Into the theatres," he said. 

"Now Is the time to direct our efforts to re- 

Terse the boxofflce trend: now is the time 

for the voice of exhibition to be heard to put 

a stop to the creeping paralysis of monopolistic 

practices such as were prevalent prior 

to the Rovernmeni's antitrust action: now Is 

the time to buUd the goodwill of the theatregoing 

public " 

ASKS CLEARANCE OVER TV 

Joseph's program of action called for 

guarantees by distributors of at least sevento-ten 

year film clearance over television; 

gradual releasing throughout the year: condemnation 

of the prerelease roadshow policy, 

and opposition to re-entry by distributors In 

the exhibition field. 

Regarding the use of features on TV, he 

declar«d: 

The sutlstlclans tell us that the national 

gross at the boxofflce declined during 1957. 

particularly from Labor Day to the Christmas 

holidays Much of the decline can be 

attributed to the mass sale of older motion 

pictures to t^lerlslon. which requires theatre 

owners to compete with free entertainment. 

The tragic aspect of this shortsighted 

and greedy action on the part of the distributors 

is that the money which made these 

great productions possible came from the theatre 

owners: the art that made Hollywood 

the moviemaking capital of the world came 

from the funds furnished from film rental 

paid by you and me. Now these great movies 

are being flooded into television and are 

keeping people away from our theatres. This 

convention .should soberly resolve to voice Itself 

to every distributor that we demand reaonable 

clearance, not less than seven to ten 

years, over television." 

STE.VDV 

PRODICT FLOW 

Joseph pointed out that since 1960. there 

ba.1 been a gradual decrease In the number of 

motion pictures produced by Hollywood, and 

said Whether this shortage of production 

came about because of higher production 

costs, shortsightedness on the part of dlstrttMtors. 

or their general fear of the future. 

Is difficult to ascertain: but Inherent with 

the shortage of production has come the hold - 

Ing back of picture* ao that we now have 

either a feast or famine of feature pictures 

scheduled To recover the lost audience of 

theatregoers we must make our voice heard 

for a steady flow of attracUons throughout 

the year." 

The drtve-in theatre owners. especlAlly 

'Turning the Corner' 

In Attendance Hunt 

Ilitlliu—The drl%-r-ln Iheatr* horlion 

^hoWM sign?* of a dawn ldrnt. rrportril 

to the ronvrntlon of thr Trxa.s I)rlve-In 

Thciilrr (twnrrN .\vs'n hrrr. 

••.\ rfall.slir appruivil of the future of 

the drlve-ln theutrr in this arra (fives us 

rea-son to bellevr that wr may be turnln; 

thr rorner to recover our lost thratrr 

audlrnrr." hr siild. "The schedule of 

feature pirtun-s for 19M is good. 

Indei>endrnt prinluitlon Is Increasing, 

which will result in more rcmkI pictures. 

"Certain studi(>^ are turnine their art 

and talent to exploitation pictures, which 

have good results In drive-In theatres. 

"Surveys of the motion picture Industry 

indicate that the .\merican public is 

hungry for rikkI pictures, and our own 

lfro!*es indicate that the theatregoing 

public will leave television In the living 

room to see a good movie In your theatre." 

these operating small town theatre.s, should 

be alarmed by a new practice of distributors. 

Joseph contended, declaring that when a 

producer spends more than $3,000,000 on a 

picture, regardless of Its merits. It becomes a 

roadshow picture and Is subject to special 

handling methods. 

First, it Is exhibited at advanced admission 

prices at the large theatres In the key situations 

for an extended run," he said. 'Then 

It returns to those theatres at normal admission 

prices for an additional extended run 

Thus, by the time it reaches the drlve-ln 

theatre, the national and regional exploitation 

campaign has no value, the picture has 

been milked .so that there Is no audience for 

the drlve-ln theatre, and even more disastrous 

Is the embarrassment to you. the drlveln 

theatre owner, when asked by your theatre 

patron when you Intend lo play such 

picture. 

"I hold that this roadshow and special 

handling of pictures is a device being used 

by the producers and distributors to avoid thr 

antitrust decrees and to destroy the will of 

the drlve-ln theatre to compel* against the 

former defendants of the distributors. Again, 

this association, and each theatre owner 

here, must make its and his voice heard— that 

we deplore this method of distribution and 

the destructive forces which It generates. 

"In order fairly and reasonably to combat 

roadshow and special handling of big pictures, 

we must be prepfurd to commend and 

encourage independent production which will 

fairly and reasonably llcease us pictures, and 

we must let the distributors of these roadshow 

pictures know of our displeasure with 

these methods of handling." 

Joseph reported several of the major dlstrlbutor'i 

acquired theatres for the exhibition 

of their film* during 1957. and he urged theatre 

owners to condemn this re-entry of the 

dLitrlbutor Into exhibition If thLi is permitted 

to continue, he said, the subsequent 

run theatres, which includes most drlve-livtt, 

will be destroyed. 

The Texas drlve-ln association has protested 

to the Justice Department without favorable 

action. Joseph related, and urged that 

every means possible be u.-sed to halt the 

movement In Its Infancy. 

"I have mentioned a numlier of deplorable 

actions and movements on the part of distributors," 

Joseph .said, "but we cannot hope 

to recover the lost theatre audience by merely 

attacking the practices of the distributors: 

we must on our own. by keeping our theatres 

In good repair, properly serving our theatre 

public and becoming a part of the community 

In which we live, recover and re-establish 

the faith In the motion picture industry for 

the betterment of our own Individual drlve-ln 

theatre and the advancement of the entire 

motion picture industn,' " 

LISTS ACCOMPLISHMENTS 

The association president recalled accomplishments 

of the organization during the 

past year. 

"We have had a hard-working board of 

directors. Through committees and board 

meeting, we have set a path of accomplishment 

which has bettered the lot of the drlveln 

theatre owner In this area and brought 

recognition to the association throughout the 

United States We have participated in the 

passing of favorable legislation which has 

outlawed unrea-sonable practices of the distributors. 

We have kept in constant touch 

with the Justice Department, calling attention 

to the unfair and discriminatory- practices 

visited upon drlve-ln theatre owners. 

We have come from a loosely knotted organization 

to a well-organized association, with 

an excellent executive director and great 

promise for the future. The continued life of 

this association will be of material benefit 

to all drlve-ln theatre owners. It must be 

the objective of this convention to provide 

ways and means for lUs future existence." 

contim;e toll tv 

fight 

While It Is too .soon to evaluat* the results 

of the Bartlesvllle experiments for home electronics 

theatres, he said. It appears at this 

time that the experiment will not be successful 

He urged the conventloners to be vigilant 

and encourage congressmen against toll 

television. 

"The mental atUtude of the theatre owner 

that the Industry will never revive must be 

blotted out." he pleaded We theatre owners 

must roll up our sleeves, pull ourselves up by 

our own bootstraps and furnish attractive, 

hospitable atmosphere for the exhibition of 

the finest movies we can license We must 

stress that drlve-ln theatres are specially 

built and adapted for family entertainment 

and appeal to the entire family If we do 

this, while fighting lo eliminate the deplorable 

actions which have so hurt our theatres 

in the last few years, we have the right to 

feel that the future will bring a good return 

on our Investment*." 

Doris Day in "Like a Dove' 

The MlrLsch Company has .signed Doris Day 

to star in UA's "Roar Like a Dove " 

BOXOmCE January 37, 1968 SW-1

Phil Isley Theatre Circuit 

Accentuates the Upbeat 

DALLAS— Phil Isley believes the downcast 

outlook current In exhibitor circles is rubbing 

off on the public and Ls being reflected In 

pessimistic remurk-s by newspaper and television 

commentators, all to the detriment of 

theatrj patronase. And he is doing something 

to stop thl.s downbeat attitude. 

Isley has started i» campaign centered 

around a slogan. •Business Is Good at the 

Movie Theatre." in his theatres in Texas 

and California, and is urging other exhibitors 

to lake up the promotion. The "Business Is 

Good 

." 

. . line is used in all advertising 

media, composite mat for slugs on ads. 

heralds, etc : via a .special trailer, bumper 

POSTERS - MATS 

No Contract Neceiujry 

DUNCAN POSTER and MAT SERVICE 

e. D. DUNCAN 

Motion Picture Aditriiiing 

J0J9' - Jockicn St Oolloi 1, Tc«oi 

Ri 2-3173 

Choice of showmen everywhere 

FOR SPECIAL 

MOTION 

PICTURE 

SERVICE 

TRHILERS 

Address tour next order to 

12S Hyd« St. San Franciico 

J (itlFOmii • taJU.OL MBSKI PQES 

SEIVIN6 SOUTHWEST TEXAS 

COMPLETE CONCESSION 

SUPPtlES AND EQUIPMENT 

Coil on Ul Anrtimt— for Anything! 

ALAMO CONCESSION SUPPLY COMPANY 

IRV. COHN, M«r. 

M« W. Mwtbi St. • San Antento, T


U 


Qts\ct^ 

v>*"°" ,lo'» 

_( Colo"'" 

Btadlinrs u>d illustrations from featur* 

itorits, Motion Picture Herald, Jun* 8,1957 

Theje news jforiej are proof ogoin, that the most 


contributions to cinematic projection ore all 

CENTURY made. No other projector con make 

this claim, just OS no other projector can approach 


and low-cost 

maintenance. 

The choice it CENTURY, whether it be horizontal 

VistaVision for 

the Williamsburg auditoriums or 

the double installation for the All-Weother Drive-I 



^êJsJJ** 


SOLD BY 

Hardin Theatre Supply Co. Oklahoma Theatre Supply Co. 

714 Soutli Hampton Rood 

Oollot II, Tnot 

628 West Grand A>e 

OklaKomo C 2. Oklolioma 

BOXOmCE Jmiuatt 37. 1968 

SW-3

W. 

. . Robert 

. . Mr. 

231. 

. . Homer 

OKLAHOMA CITY 

Dcd Niorum. rxitulive dlroctor of the I'tiltpd 

Tlientrc Owners of Oklahoma and chief 

barker of Variety Tent 22 of Oklahoma, and 

his wife Billle. who also Is his private secretary, 

drove to Dallas to attend the Texas 

Drive-In Theatre Owners A.s.s'n convention 

this week 1 19-21 >. The UTOO convention 

will bo held In Oklahoma City March 6. 7 

and Red hopes to get some good Ideas at the 

Texas meetUiK. He intended to line up the 

Kreatest array of speakers and entertainment 

that the UTOO has ever had. 

Harry E. MrKrnna of Screen Guild Productions 

of Oklahoma flew to New Orleans to 

attend a regional meetInK of American International 

pictures (21. 22i. AIP has had a 

lot of Rood boxofflce attractions In the last 

few months, and promises more In the near 

future. McKenna and Lois Scott operate 

Screen Guild here . . . R. B. Carson has reopened 

the Miami (Tex.) Theatre Friday 

through Monday, two changes, and hopes to 

t>e In full operation In the next few months. 

Mr. and Mrs. George Lederer of Yale, Okla., 

were on Filinrow recently buying and booking 

pictures for the Rex Theatre, closed for 

several months following the death of former 

owner Glenn Dalton. The Lederers 

leased the house from Mrs. E>alton. who is 

now conducting kindergarten .school clas.ses 

in her home at Yale. The Lederers previously 

operated theatres in Lynn and Barnes, 

Kas. 

ExhibitorN seen on Filmrow included Layton 

Carter. Chief. Seminole: Jep Holman. 

Waldron. Lindsay: Gerald and George Walje. 

Ritz at Comanche and El Rancho at Ringling: 

K\ a jcreen gome, 

HOLLYWOOD takes lop 

honori. Ai o box-office ot- 

Iroction, it i» without equal, it hoi 

been a favorite with theatre goeri for 

over 15 yeori. Write today for complete detaili. 

Be Jure to give leating or cor capocity. 

HOLLYWOOD AMUSIMINT CO. 

)7S0 OtttM SI. e Skokli. IIIIt>*Ii 

OKLAHOMA JHlk^R^^.J 

Jour rZ. Complete 

SUPPLY COMPANY l„u,pn,ent Hou„' 

SmppI(*« • lewlpmvnt • C«iic««ti«n Ivpplk** 

A Fully Iûlpp*^ R«p«tr D«p«rtm«nt 

• • Century Dealer • • 

tit Weit Cran4 Okl«b*a>« CJ^r 

\V T Kirby. Tiinf. Welumku. B. J. McKenna 

jr.. Oklalioma at Norman. Perry at Perry and 

E. Jones. Star and 

Tall Chief at Fairfax ; 

Harmony. Sand Springs, and Rll/, Skiatook; 

Hank Robb and Alex Blue. Admiral Drlve-In, 

Tulsa: J. E. Jones, Sand Springs Drive-In, 

Tulsa: Mrs. Sam Ridgeway. Trend. Maysville: 

Claud Thorp, Gem, Ryan, and also theatres 

and drlve-lns In Burkbumett and Henrietta, 

Tex.: Jesse Jones, Ritz, Crescent, 

which he expects to reopen In the near future. 

G. •£. "Buddy" Benjamin, formerly with 

National Screen Service and now w ith Theatre 

Po.ster Service, which Is operated by Bob and 

Charles Smith, attended the Texas drive-ln 

theatre convention . L. Barton, who 

does the buying and booking for Barton Theatres, 

was a recent Filmrow visitor. Bob does 

not get down on Filmrow very often. He reports 

black-topping the parking lot at the 

Redskin Theatre in Capitol Hill, and also 

the lot for the offices which are situated 

just back of the Redskin on 30th street. 

Robert Covey, operator of the Laveme Theatre. 

Laverne. and wife recently made a trip 

to California on business and pleasure. They 

were away for two or three weeks. His 

mother, Mrs. Paul Covey operated the theatre 

while he was away . . . Jerry, .son of 

Mr. and Mrs. Virby Conley, who operate the 

Ellis and Ranger Diive-In at Peri-yton, Tex., 

recently had two winnei-s in the 4-H Club 

livestock show in Perry ton. His sheep won 

first and second places in the sheep division. 

The theatres in Pen-yton bought one of the 

prize hogs at the show and gave the money 

from the resale to the 4-H club. 

Johnny Pagan owner of the Buena Vista 

Drive-In at Borger, Tex., has just opened a 

new 24-lane bowiing alley and cafeteria in 

the same building about half way between 

the main part of Borger and his drive-in theatre. 

He reports bu.siness excellent in both. 

Business has held up exceedingly well during 

the winter weather In his drive-in. Mr. and 

Mrs. Fagan attended the Texas drive-in convention 

in Dallas . and Mrs. Creal 

Black. Washita Theatie. Cordcll. were visiting 

relatives in Perryvllle and Burney. Mo., 

two or three weeks. 

Everett Mahaney, who recently took over 

the operation of the 54 Drive-In in Guymon. 

Okla.. is doing some remodeling. He expects 

to i-epalnt the tower and fences along with 

his concession stand, and has planted 200 

trees around the drive-in grounds. He expects 

to tear down the old enclosed theatre, which 

was u.sed In cold weather. This burned out 

.several years ago and was never rebuilt by 

the former owner, W, Lewis Long. Everett 

expects to bring his front ramps back and 

make a larger and more beautiful playground 

for the kiddles Says It will take some 

time to get It In .shape, but It will be one of 

tine best and most beautiful drive-In theatres 

In the okliilKima City territory. 

II I. n.H-hm. DaJhart. Tex., expects to re- 

()|Kii his El KiiJirho Drlve-In Ea.str Sunday. 

April 6 He rerintly booked Tlie Ten CommandmentJi" 

in his Mission Theatre for 11 

BUFFALO COOLING EQUIPMENT 

3409 Oak LovR. Itoom 107 BUFFALO ENGINEEJtING CO., INC Dollot, Ttioi 

days. Ben Adams, who formerly operated theatres 

in Sunray and Lockney, Tex., Ls now 

the operator for Mr. Boehm in the Mission 

booth. Adams recently moved his family to 

Dalharl and is looking forward to the homecoming 

of his son, who will be mustered out 

i)f the armed forces March 8. 

oth.r theatres In this territory which have 

booked The Ten Commandments" for an 

extended run are: Terry, Woodward: RIalto, 

Alva: Rook. Watonga: Lyric, Spearman. Tex.: 

54 Drive-In. Guymon: Royal. Pauls Valley: 

Allred. Pryor: Rex. Nowata, and Forgan, Porgan. 

According to Paramount officials, bookings 

are coming in Just about as fast as they 

are able to .serve them. This picture recently 

played at the Star Theatre. Dumas. Tex., for 

two weeks and broke every record In the 

town. Admission charges for these extended 

i-uns are adults. $1.25 at night, matinees 90 

cents; 50 cents children at all times. 

D. V. Terry, Woodward and Terry. Woodward, 

reports he will reopen his Terrytlme 

Drive-In April 4 or 5 ... J. S. Worley. Shamrock. 

Tex., expects to reopen his Pioneer 

Drive-In on Easter Sunday. Worley Just returned 

to Shamrock after a business trip to 

Dallas and Oklahoma City . 

Jones, 

a longtime exhibitor in Oklahoma, now at 

Alva, is remodeling the Alva Drive-In. which 

he recently bought from Jim Kelley. He Is 

building new ramps, and is giving the entire 

plant a complete overhauling and expects to 

have it in operation by Easter Sunday. 

The 20th-Fox sales force attended the oneday 

division sales meeting In Atlanta Thursday 

Making the trip were Marlon Os- 

1 

borne, manager, salesmen Nelson Macarty. 

Jack Whelihan and Grady James. 

Roy Starling, Fort Worth, 

Dallas Exhibitor, Dies 

DALLAS-Roy Vi.'-ton Starling, owner of 

the White Theatre in Fort Worth, died at 

the home of a daughter there last week. He 

had been in ill health 

Starling was born in Alto and attended 

schools in Crockett, where he was captain 

of the football and baseball teams. He later 

attended SMU here and was a member of the 

Pi Kappa Alpha fraternity. 

About 1935 Starling operated the Star Theatre 

in Forney and later the Texan in Mesquite. 

both small towns near here. Afterward 

he operated the Grove in Pleasant Grove 

and Urban in Urbandale prior to their annexation 

into the city of Dallas. During 

World War II. Starling owned the Texas and 

Wings in Grand Prairie and seri'ed as their 

Chamber of Commerce president in 1948 

Starling is survived by his wife, three 

daughters, his mother, two sisters and a 

brothers, and four grandchildren. Pallbearers 

were A. M. Morgan. Ernest P. Herber, Dan 

Lawson, C O Haney, W. O. Mathews and 

Curtis Shllllngbtirg. 

ALWAYS A 

OOOO JOI 

OOUIll 

IN 

QUICK TtMl 

tSSueSI 

CHKAOO 1337 S. WAIASH 

5W 4 

BOXOFFICE January 27. 1958

. . . The 

been 

. Tlic 

Twin Cities 

Group at 

Aims at Joining TOA 

United Film Service Fetes Three 

\i\otlier effort to silur! ii 

I:...v:. Amrrica unit hen- » iia 

\prclcd to rrsult from u mcrtliig of rxhlbl- 

;ors here Tu«?sd«y. call«l by Harold Flold. 

circuit ownrr A nmjor Interest of the group 

waa TOA's fight to halt further sales of features 

to television. 

No Information was vouchsafed to the 

press ulwut the meeting. 

If a TOA unit comes Into being here It'.s 

expected that it will supplant Exhibitors 

Trade Ass'n. the former North Central Allied, 

a National Allied affiliate Both Field 

and Edmond Ruben, also a circuit owner and 

«ho llkewLv was present at the meeting, an- 

TOA directors and several years ago they unsuccessfully 

ined to interest exhibitors hereabouts 

In forming a TOA unit 

In this territory the independent exhibitor 

(roup always has been affiliated with North 

Central Allied. 

Among those attending the Field meetlns 

was Charles Wlnchell. Minnesota Amusement 

Co president -general manager. That circuit 

ne%-er has had membership in the Allied 

Stales unit here. 

MINNEAPOLIS 

rêsplte (he fact that no newspapers have 

been publL-ihed In St Paul for more than 

four weeks due to a strike, buslne.ss at the 

Minnesota Amusement Co.'s two downtown 

houses continues to be of boom proportions 

"Peyton Place" has gone Into Its fourth week 

and "Sayonara" In Its third In St. Paul, engagements 

that are unprecedented for the 

town In view of the fact that both pictures 

are playing at advanced admission—SI 50. Instead 

of the regular 90 cents, after 5 pjn. 

Neither had Ijeen expected to run this long. 

Word drifla here from the south that circuit 

owner BUI Volk has found Florida too 

cold to suit him and decided to .spend the 

rest of his vacation In the West Indies . . . 

Manager Jack Cohen and all hLs 20th-Fox 

salesmen were In St. Vouls this week for the 

sales meeting that District Manager M. A. 

Levy is holding there Also present Ls Levy's 

aaststant. Harold Lundqulst. 

Back after a trip through North and South 

Dakota and western Minnesota. Allied Artists 

Manager Irving Marks reports he found 

a surprising amount of optlmL^m in nearly 

•11 of the small towns visited. E^xhlblton In 

the .tmaller towns generally, he says, are 

hoping for more "family pictures" . . . Irving 

N. Margolin. Cinerama vice-president and 

treasurer, was In from New York to look 

UUngs over at the Century here where Clner«ma's 

"Seven Wonders of the World" was 

in Its 78th week with six more to go before 

Its successor. "Search for Paradise" opens 

The SI. Loats Park'i first Friday stage show 

night, with a local popular Dixieland band 

as the attraction and "Pal Joey" the picture 

at no advance in admUslon. got off to a flying 

start There was a large line of ticket 

buyers at 9 p m and the boxofflce was 

opened a half-hour earlier than usual The 

band will be brought back January 31 

'And God Trailed Woman" U proving one 

of the downtown World* top Iwxofflce al- 

(nited Kllni ."MTvIre passrd nut hi>nors to mrnitxr* of the field salr »iTr cited tor outslaiidltiK sales 

performanit"* during l!i.">7 In ihrir divisions. I'nlted Film Service produm and dl«- 

Iributrs film advertisini:. 

tractions of all tune . British "How U< 

Murder a Rich Uncle" chalked up a fourweek 

first-run at the neighborhood Westgate 

Nile and Camden, two of the Volk 

brothers" neighborhood hou.ses here, aped 

downtown houses by having a Friday night 

"sneak prevue" as an added attraction. Shown 

was "Pal Joey." 

Theates ai Baraboo, Wis.. 

Sold to Ervin Clumb 

BARABOO. WIS—The Al Rlngllng and 

Jullar theatres here have been purchased by 

Ervln Clumb of Mll- 

^^^^^^^^^ 

1i~^^^^^^m 

^^^ ^^^^ 

\j ^^^r^ ^^^r 

waukee. who has taken 

over management of 

the hou.ses. Clumb has 

managing dlrec- 

. 

h ^m \ 

%^t *A /Cl^l 

tor of the Riverside 

* - ^^B Theatre in Milwaukee. 

The theatres were 

purchased from Jacob 

E.skln, al.so of Milwaukee. 

Clumb said 

he plans to reopen the 

Jullar .soon. It has 

Ervln J. Clumb 

l'"" ^ " ' -Fod•'T^y—Aroond ttto WoHd tn M D«r« UAI 

2atn wk 150 

C«/iturr—S«»n Wundm of fW WmM |CMwra>nO), 

76tM -k 

.ISO 

Coptw Don't Go Noor tlw Watw ;M(M), 4tt« 

wk 140 

Lr'.r — aolntro* Countr VCV 4tt< wk 

. . . . 100 

>;^* tl«TO« •< t

. . Ben 

. . Columbia 

. . WOMPI 

. . Richard 

. . Universal 

. . . The 

DES MOINES 

Tôn nicks, liiniicr niiuiiiKi'i "I the Paramount 

exchange here and now holding 

thn*. same position In Cincinnati, made his 

last trip 'home" over the weekend to pack 

his belongings and move, bag and baggage, to 

hLs new home in Ohio. Mrs. Hicks left with 

Don but their daughter Sue Is staying with 

the Carl Olsons until the end ol the semester 

at Drake University. She will then Join her 

parents and resume her college studies In 

Ohio. 

Lou l*vy. U-I manager, spent a couple of 

days In Dubuque last week . held 

a press screening of "My Man Godfrey" at 

the Paramount .screening room January 16 

Marcus, Columbia district manager, 

spent several days In the office here 

recently . screened "Cowboy" 

for circuit executives last week. It was well 

received . held a rummage sale 

January 18 at the Rummage Sale Center . . . 

Mildred Bat>cock. Paramount, is still recuperating 

at home but hopes to be back, at 

least on a part time basis, in another week or 

so . . . Tommy Cataldo, Paramount assistant 

.'hlpper, has been promoted to the post of 

head shipper. Vem Stevens is the exchange's 

new assistant shipper. 

It's been bu.siness as usual at the Varsity 

Theatre here while the new .seats were being 

Installed and the handsome new front built. 

Bob Frldley, co-owner of the hou.se. ha.s been 

packing them in with good foreign films and 

reruns of top pictures . Szyperskl, 

manager of the Ames Theatre Co., has taken 

NC-2 

Our 31>t 

Ycor 

NATIONAL THEATRE SUPPLY 

1 no Hioh 51 

R 

DAVIS 

Oct Moinr* 9, lowo 

mr 

.'cveral Cub Scout groups through the Collegian 

Theatre, explaining the equipment, 

flc. In connection with their current project, 

which Is based on motion pictures . . The 

Union Board al the University of Iowa Is 

sponsoring screen shows on Sunday nights at 

the Union for students. 

Small Town. USA." a picture taken In Anamo.sa, 

Iowa, last July by the United States 

Information Service to be shown In nine 

countries In Eîrope. had Its premiere in Anamo.sa 

January 23 at the Evans Theatre. The 

picture wa.s shown for three days without 

charge. The film was made to show Europeans 

how people live, work and play in small 

town communities In the United States. 

Osceola, Wis., Theatre 

Closed by Emil Nelson 

OSCEOLA. WIS The Star Theatre, operated 

by Emil Nelson for .several years, was 

clo.sed early thi.s month. The theatre will remain 

closed, at lea.sl lor the remainder of 

the winter. 

Nelson went to Duluth to visit his daughter. 

Fargo TV Plan Up Soon 

FARGO. N. D.—Whether this town of 

40.000 population will have a second television 

station will be decided by the FCC after a 

January 27 hearing in Washington on the 

North Dakota Broadcasting Co.s application 

to build and operate on Channel 11 here. 

Station WDAY-TV, now operating on Channel 

6. has been granted a petition to intervene 

and will present arguments in opposition 

to the grant. Other TV stations nowbeing 

operated by NDBC are at Minot. Bismarck 

and Valley City, and projected is a 

station at Aberdeen, starting July 1 

Reopens 3 Days Weekly 

MILFORD. IOWA—Jim Travis, owner of 

the Strand, reports the hou.se will be open 

for the remainder of the winter on Friday, 

Saturday and Sunday evenings. 

ORDER YOUR POPCORN SUPPLIES FROM US 

White Jopanese Hullcss Popcorn Per 100 lbs Sll 50 

XXX Yellow Popcorn Per 100 lbs. 1150 

'Scazo" Coconut Oil Seasoning Per 50 lb. pail 15.75 

Liquid Popsit Plus Seasoning Per Cose 15.75 

Popcorn Salt Per Case 3.05 

No. 400 Automatic Bottom Boxes, T/i oz Per 1000 10.75 

No 300 Automatic Bottom Boxes, 2 oz Per 1000 1175 

Lorge 25c Popcorn Boxes Per 1000 20.50 

1 lb White Popcorn Sacks Per 1000 3 10 

1 lb Brown Popcorn Sacks Per 1000 1.80 

1'2 lb Printed Noiseless Socks Per 1000 5.00 

1 lb. Printed Noiseless Sacks Per 1000 4.60 

J4 lb. Printed Noiseless Socks Per 1000 4.10 

'2 lb. Brown Socks Per 1000 1.20 

I'i lb Printed Socks Per 1000 3.10 

1 lb Printed Socks Per 1000 175 

Ji lb Printed Socks Per 1000 2.30 

Coco Colo, Orange Crush, Lemonade and Root Beer Syrups. 

lowo Distributor for Silver Skillet Brand Conned Mcots 

Prices Subject to Change Without Notice 

DES MOINES THEATRE SUPPLY CO. 

1121-23 High St. Phone CHerry 3 6520 Dcs Moines, Iowa 

MILW AUKEE 

Ouck Herw>K. Man About Milwaukee" and 

amusement editor for the Sentinel, has 

used his column to praise the theatre industry 

for efforts put forth in support of the 

March of Dimes. Particularly named were 

Andy Spheerls. president of WEMP and the 

Towne Theatre Corp., as county director of 

the drive; Angle Provlnzano, owner of the 

Plx Theatre, as co-director; Ben Marcus, who 

heads the chain bearing his name, as chairman 

of state collections; Eddie Johnson. 

Roo.sevelt Theatre, city chairman; Harold 

Pearson, executive secretary for Allied, coordinator 

of collections; Foike Peterson, former 

theatreman and now in public relations, 

directing the drive's public relations, and 

John Soell. vice-president and manager of 

WISN. WISN-TV. chairman of the talent 

show. And no fees! 

The city motion picture commission, reelected 

these officers at the city hall: Henry 

Rozga. president; Mrs. G. Eleanor Meyers, 

vice-president; Valentine J. Wells, executive 

secretary, and R. Pierre Druecker. treasurer 

For the 29th consecutive year, the Press- 

. . . 

Gazette cooking school held forth January 

14-n at Green Bays Bay Theatre. With 

2.050 seats in the theatre over 8.000 advance 

tickets sold, it brought a lot of people back 

to the theatre. Thousands of dollars worth of 

prizes were added incentives. Rentals of this 

sort can be mighty helpful and lucrative 

when held during some of the duller days of 

the week. 

Strange. "Blackboard Jungle." the film 

which raised such a rumpus here when it 

appeared at the downtown tlieatres. was 

shown under the Community Program banner 

at the Public Museum. January 17. The 

"Calne Mutiny" appeared there January 10 

Crandon Theatre at Crandon. closed 

last fall by Frank Rivers, was reopened January 

17 by Richard Conway, who owns the 

building. He opened with an Elvis Presley 

picture . . Possibility of reopening Two 

Rivers' RIvoli Theatre was discussed by members 

of the Two Rivers Chamber of Commerce 

and Milwaukee's Screen Guild Producers 

Co. The RIvoli was operated for over 

20 years by the BerkholU Enterprises of West 

Bend. 

Rusted Sign Taken Down 

CEDAR RAPIDS. lOWA-The large Paramount 

sign on the Paramount Theatre building 

here has been taken down. Manager 

Willis Ford said the sign's tin was rusted to 

the ixjint where complete recovering would 

have been necessary. Two new signs on the 

marquee will replace the old sign which 

weighed about 4'j tons. 

Local 332 Re-Elects Officers 

CLINTON, IOWA— Local 332 of projectionists 

re-elected Chauncle Andrews as president; 

C Tlntey. vice-president; A. Hubbard, 

secretary and treasurer; Paul Nadelhotfer. 

buslne.-s agent, and Charles Snyder, trustee 

tor three years The other trustees are C. E. 

Baker and Tlntey 

San.ihor Theatre Closed 

M. (iHlXiOH. MINN The Sanshor Theatre, 

uwni-d by Frances Maddy Hernlund. 

Tucson. Ariz . was clo-sod recently 

BOXOFFICE January 27. 1958

THESE 

ANNOUNCEMENTS REVEAL 


\uros 

„d '°'"°" 

Baadlines uid illuitrationi fron ftatur* 

(torlfs, Uotion Picture Herald, June 8,1957 

These newt ilories are proof again, thai the 

mott 

important injtailations — the moit important 

contributions to cinemotic projection are o 


this claim, juti at no other projector can approach 


and low-cost 

maintenance. 

The choice it CENTURY, whether it be horiiontal 

VitloVition for the Williamsburg auditoriumt or 

the double installation for the All-Weother Drivein 

or any other theotre or drive-in. 

THE BEST TEST, you've got to try it to believe it! 

^^^ 

Century Projector Corporation, new york 19, n y. 

SOLO BY 

Quality Theatre Supply Co. Des Moines Theatre Supply Co. 

ISIS Do'cnport St. 1121 High $1 

Omaha. Ncbrotlia On Momct 9. lo»a 

Minneapolis Theatre Supply Co. 

7S Glcnvood A>«. 

Minntopolit 2. Minnctofo 

:.«.^^: »>..>».; -:.yy^:^;f^«l.^^, ««M 

BOXOmCE January 21. 1968 NC-3

. . The 

. Lowell 

. . DeLores 

Subruns Skip Presley 

And Book 'Costello' 

MINNKAPOLIS- When the ten .subruns 

the first 28-day break have had the choice 

of two or more pictures, they normally firab 

the one which has delivered best during It^ 

Loop first run However, the de luxe Terrace 

and three oUier subruns have passed up 

Elvis Presley's -Jallhouse Rock" for •The 

Story of Esther Cosiello.' although the former 

ran downtown for four weeks to hefty 

grosses while "Costello" did poorly Its single 

stanza. 

The peculiar twist Is that the first two 

Presley pictures sagged In the neighborhood 

houses after doing very well downtown. 

Presley fans evidently are so eager to catch 

their Idol that they cant wait for the picture 

to re&ch the neighborhood theatres. 

"Costello" is being sold in radically different 

ways by the four neighborhood theatres. 

A large combined ad by the Terrace 

and Riverview states "this is adult enter- 

Ulnment with an adult theme— the most bold 

and shocking story of the generation." On 

the other hand, the St. Louis Park, states in 

Its ads that the picture, "with warmth and 

understanding deals with a little girl tragically 

hurt In an accident and her eventual 

cure." 

Reopen at Crandon, Wis. 

CRANDON. WIS.—Richard Conway, owner 

of the Neider building here, has reopened the 

Crandon Theatre, located in his building. 

Prank Rivers, who had operated the house 

for a number of years, closed It last fall. 

Conway is operating the theatre on Friday, 

Saturday and Sunday nights. 

Businessmen Host Shows 

LIME SPRINGS. IOWA—The Lime Theatre 

here reopened January 17. according to 

M. Kemmer. Free movies will be shown each 

Friday evening, as well as Saturday afternoon, 

with the businessmen of the community 

as hosts. The Sunday and Monday 

shows will be at regular admission rates 

Charged With Theatre Damage 

CHARLES CITY. IOWA— A 16-year-old 

boy wa.s bound over to the Juvenile division 

of Floyd County district court on a charge ol 

malicious ml.schlef at the Charles Theatre. 

The charge stated that he had knocked a hole 

In the wall of the upstairs lounge and had 

broken a window In the lounge. 

Ends Pact With 20th-Fox 

HOLLYWOOD — Richard Murpliy exited 

20th Century-Pox recently, as his 14-month 

pact as producer-dlrector-wTlter ended. While 

at the Westwood .-itudlo, Murphy wrote the 

flrM script of "The Hunters" and also worked 

on "The Diplomat" and other properties. 

In 

OMAHA 

n big (Tdwd tunii d out for the Variety Club 

stag party at the Ranch Bowl last week, 

given in honor of Joe Jacobs, who has gone 

to Des Moines to head the consolidated exchange 

of the Omaha and Des Moinis 

branches. Jacobs received a transistor radio 

as a golng-away present. Bob Hoff Installed 

the 1958 crew: Pat Halloran. chief barker; 

Ross Lorello. first assistant; Iz Weiner. second 

assistant; Sam Stern, property manager; 

Glen Trump, dough guy: Norm Nielsen. 

Joe Jacobs, Bill Barker. Abe Slusky, Walter 

Creal and Frank Gartner. 

Frank Jones, manager of the Crest Theatre 

at Superior, was elected president of the 

Chamber of Commerce, succeeding Mont Livingood. 

who served the past two years. Jones 

has been an active civic worker and through 

the Crest has helped promote and carry out 

succesfully a number of community projects. 

Vy Schulte, exhibitor at Anthon. Iowa, was 

on Filmrow preparatory to reopening his 

Star Theatre . Variety Club's women's 

organization has scheduled a dinner meeting 

at the Gourmet Monday (27) . . . Herman 

Hallberg. 20th-Fox manager, headed a group 

attending the division meeting at St. Louis 

last week. Others were Lowell Kyle and Tony 

Goodman, salesmen, and Edna Nass. head 

booker. 

Phil Lannon, West Point exhibitor, was in 

the clouds when he dropped in on Filmrow 

last week. His daughter had just given birth 

to a baby .son named Scott at Mercy Hospital 

in Council Bluffs. Scott was born on 

the same day as his three-year-old sister . . 

Ivan Fuldauer. former MGM publicist w^ho 

•served the Omaha-Des Moines area before 

assignment over the division, is now with the 

Publications Board in Chicago. 

.Vleyer Stern will attend a meeting of American 

International next week at Chicago representing 

the Omaha-Des Moines area. Bob 

Herrell of Kansas City and Abbott Schwartz 

of Minneapolis also will be present . . . 

Woodrow Praught and Al McKechneay, Tri- 

States executives of Des Moines, were here 

last week to confer with Don Shane and inspect 

the front remodeling on the Omaha 

Theatre ... Ed Cohen, Columbia salesman, 

announced his daughter Joella had left her 

Red Cross position in Kansas City to join 

a Green Bay. Wis., television station in programming 

and continuity. 

Mr. and Mrs. William Mullenrr of Deni.son 

Iowa, parents of movie star Donna Reed, 

have added to their daughter's cherished collection 

of antiques. The Mulleners sent 

their hundred-year-old organ to a second 

cousin. 

Mrs. Lola Tway. In Omaha, who had 

. . 

It reflnlshed and sent to Beverly Hills 

Pat Halloran of Buena Vista announced a 

saturation booking for C. V. Whitney's "Missouri 

Traveler" In 175 towns In Iowa and 

Nebraska during the period of February 5- 

\T;uch 1 

llr:iv.v snnwrall through the Ml.ssourl Valley 

area cut down on visitors to the Row livsl 

week Bucking the .snow and ley roads were 

Unwell RoberUs. Wahcxi. Lou Welnor; Cy 

.s< hulte of Anthon. and Phil Lunnon of West 

Point 

Nanry O'lirarn has been tnin.sferred to the 

bixikUiK dciHirtmcnt at 20th-Fox and her 

former post as booker's stenographer has been 

taken by Rita Byrnes . Jones, 

20th-Pox contract clerk, has Just moved Into 

a new home . Kyle. 20th-Fox salesman, 

reported that his son Donald has Joined 

the Air Force and will be stationed at Lackland 

AFB in Texas 

Close Thorp, Wis., House 

tikjki'. wi.s Ti.i- TiiMi,, ri...iiic here 

has been closed indefinitely by owners Mr. 

and Mrs. Frank Kinas. another casualty of 

television, according to the Kinas. A ninemonth 

effort of the Thorp Businessmen's 

Ass'n to help defray part of the expenses was 

In vain. 

Sidney, Iowa. House Reopens 

SIDNEY. IOWA—The Sidney Theatre here, 

clo.sed for four weeks during December, has 

been reopened 

CS to Cozy in Bellevue, Iowa 

BELLEVUE. IOWA—The Cozy Theatre 

here has completed installation of new equipment 

for the .showing of Cinemascope movies. 

A widescreen was installed some time ago. 

Cameron Mitchell, .starring in U-I's "All 

Mine to Give." is making television and radio 

appearances and giving press and syndicate 

reviews. 

^mma 

NATIONAL THEATRE SUPPLY 

W. M. "BILL" ALLISON 

307 No. 16th St Omoha. Neb 

Wnli ..... ... , :.. ,. 

Inlernotional Seot Division 

Union City Body Company, Inc. 

Union City, Indiana 

NC-4 


headed 

- 

Stanley Mclniosh Is 

Council Speaker 

CLKVKl.AND- •ttuiiiley McInUwh. executive 

dlrvclor of rducutliiti iiiid coniinunlty service 

for tJ>c Motion Picture A.is'n of America, woa 

the speaker at the January iiieetlnK of the 

Motion Ptctur*' Council of Cleveland Thursday 

il6' in the HlKbee Lounge, where a capacity 

crowd attended to hear about the current 

industry evolution 

PulntlnK out that changes have taken place 

In the publics response to motion pictures. 

Mclntoot) said: "Industry leaders arc experimenllnK 

in several fields to explore situations 

where it is possible to get the most retunvs 

Tliey an- trying variety In content: 

that Is. making pictures based on a variety 

of themes to see what appeals most to tlie 

public, and also m the type of presentation 

to learn. If possible, what the public wants. 

THRKK PROUltTlON PROBLKMS 

"The current L economic, ibi creativity 

and ic area of research. In the field of economics, 

much already has been accomplished. 

Top-heavy costs have been reduced. But with 

the increased cost of production, distribution 

and exhibition the theatre admission prices 

must, of necessity, go up. This condition may 

or may not be a boxofflce hazard. In the 

field of creativity the movies have suffered. 

Becaiise of the extremely high cost of production, 

producers have grown timid. They 

want to play safe and so they base pictures 

on well-known books and plays that the public 

has already accepted. It Is In the field of 

research, however, that the Industry Is progressively 

active, always seeking something 

new technically to Improve presentation " 

Mcintosh laid the blame for present troubles 

to the consent decree. 

"When the producer-distributors were 

shorn of theatres, they had to depend solely 

on distribution for profits. They found that 

fewer pictures of higher quality produced the 

l>est financial results. So major, former affiliated 

studios, made fewer pictures. This 

opened the production market to Independent 

producers Today the majority of the pictures 

are Independently produced and released 

through major company distribution channels. 

ThLt is a healthy .situation because It 

doesn't cost the independent prtxlucer, with 

no fixed overhead, as much to make films as 

It coats a major studio." 

CITES COfNClL IMPORTANCE 

Motion Picture Councils are Important, 

Mcintosh said. In terms of economy and In 

terms of creativity "It Is my hope that some 

day ther* will be a convention of all elements 

connected with the motion picture Industry, 

including the Motion Picture Councils. This 

could bring about the longed for unity. It 

would be a great thing." 

Tb increase general Interest In films of a 

controversial nature or which emphasize 

human rights Mcintosh .suggested that excerpts 

from such films be .ihown In the schools 

prior to the release of the picture. The excerpt 

is designed to stimulate a desire to lee 

the picture "This has been tried with success," 

Mcintosh .said, and he offered the idea 

for more extensive promotion. 

The industry code u geared to cover all age 

t>rackets, t>ut because of the number of independent 

producers who are not MPA members, 

there are many pictures released today 

that are not covered by the code. 

Cincinnati Twin Sues 

To End Boycott Threat 

CINCINNAII CImrKliiK coercion to damage 

lis bu.sliu-.NS. optTiitors of the Twin Urlvc- 

In Theatre on Reading road filed ii «150.000 

-ult against anutlier drlve-ln theatre and 

the local radlo-televl.slon nrtlst.^ union 

The S&S Amusement Corp . by 

Kube Shor. named these defendant.s In the 

action filed In U S district court American 

Kedenillon of Television and Radio ArllsU; 

Oukley Drive-In. Inc ; Jonu.s B Kiitz, executive 

.secretary of the union and ii director 

ol the Oakley Drive-In. Andre Carton, a director 

of the union, and George Palmer, 

WKRC new.scaster, who Ls president of the 

union. The suit ties In with the strike of .seven 

employes of radio station WCKY. 

S&S. the petition points out. advertises 

over the radio station. The union and the 

Oakley Drive-In, the suit charges, are a.sking 

patrons of the Oakley Drlve-In to sign cards 

agreeing not to trade with businesses which 

advertl.'-e on the struck .station. This, the 

suit alleged constitutes a secondary boycott 

and Is a violation of the Sherman antitrust 

law. 

The .suit also asks the court to Lssue a 

permanent injunction against the alleged actions. 

Albert Dezel to Distribute 

'Bride' in Detroit Area 

Ui-lKon E:.l.iiKinB IH'- I>ollcy of 

handling a minimum number of select 

specialized attractions, Albert Dezel, veteran 

Independent distributor. Is taking over distribution 

for the French film, an Ellis-Lax 

release, "The Bride Is Much Too Beautiful." 

for this exchange territory. 

The new film sUrs Brlgltte Bardot, also 

starred In Dezel's first release, "And God 

Created Woman." which he has currently 

set at the Krlm Theatre. Also In the new 

production are Louis Jourdan and Mlchellne 

Presle. Dezel'.s policy will be to plan a specialized 

.selling campaign for each of the fewpictures 

he will handle. 

Bert Foster Dies in West; 

Film Salesman 30 Years 

UETHUI I'-Belt Koslei . *eii known In 

Detroit and Michigan as a film salesman 

here for over three decades, died last week 

at San Diego 

In the twenties he was with the old Standard 

Film EScchange. and subsequently with 

Monarch. Monogram. Producers Releasing 

Corp. and E:a«le-Llon He was then with 

Albert Dezel Production for about .seven 

years, leaving to go to California about two 

years ago He Is survived by hLs wife Tess 

Burlnl was In San Dlrgo 

Cincinnati Variety Will 

Install on February 1 

rlNCINNATI—The Variety Club will hold 

the annual Installation dinner dance Saturday. 

February 1 Jack Kalan and Art van 

Oelder are chairmen for the affair, with Sol 

Kolodny. Bill Shane and Ed WesUm, comprising 

the InstAllaUon committee Cocktails 

at 7 p.m In the clubrooms will precede 

the dinner In the ballroom of the Metropole 

Hotel Dancing In the Variety clubrooms 

will follow. 

Admission Ls $7.50 a perM>n 

Cleveland First Runs 

Continue Big Trade 

CLKVKLANi> llie blK pictuus i uiilmued 

to do big bu.sllu•^.^ in their expended downtown 

runs Three holiday pictures that 

clicked ut opening time and arc still going 

strong are "Peyton Place." "Sayjuara" and 

"Don't Oo Near the Water " All tlirec are 

slated for holdovers. "Around the World In 

BO Days" continued to draw .salLsfuctory 

attendance in Its 31st week and the closing 

weeks of "Cinerama Holiday" were strong. 

(Av«tao« It 100) 

All«n— Soyonoro WB). 3«J wk 1 iO 

Embattv- The Tloluono Slenr iColl. The Hard 

Man (Cull >2S 

Hippodrome— Por'on Plocc I20ih-Fo«). Jrd «k I6J 

He.ohtt Art—And Cod CrosUd Woman 

(Kingtley). 3r,l «k ISO 

Lower Moll The Bride l« Much Too Beautiful 

(Oovnj 140 

Ohio—Around the World in SO Ooyi UA), 3l%t 

wk 100 

Store— Legend at the Loit lUA) .90 

Stillmar»— bon't Co Neor the Woler iMGMi 3rd 

wk. 120 

. 

'Peyton' cmd "Sayonara' 

Lead in Detroit 

DETROIT— "Peyton Place," In Its second 

week, continued to set a fast pace for the 

first runs, with boxofflce and lobby crowds 

that proved mighty encouraging to other exhibitors. 

Other downtown attractions were 

faring well, notably "Sayonara," which is 

proving good competition at the Michigan. 

Adorrn— Don't Go Neor the Woler MGM;. 

3rd wk I2S 

Broodwoy CapiTol—I Woi o Teenoge Fronkenetein 

(AlPI. The Blood ol Droculo (AlP). 2nd wk . 105 

Fox— Peyton Piece '20lh-FoKl. 2ryj wk 240 

Moditon— The Ciri Mott Likely (RKO). Exapode 

In Jopon L 1 

100 

Michigon Sayonoro .'WB). 2nd wk . 

140 

Poirm—The Deep Six !WB' Gunfire of Indian 

Gap (Rep) 

Unifd Arlnti— Around the World in 80 Ooyt 

(UA). 55th wk 

Cincinnati 

Grosses Still 

100 

100 

Big at 3 RKO Theatres 

CINCINNATI—Grosses in the three RKO 

theatres downtown continued big. All three 

bills were held. 

Albee— Soyonoro WB), 2nd wk 190 

Grond— Rolnfrc.- County (MGM). 3rd wk 195 

Poloce— Pcrlon Piece (20lh-Fo«), 3»d wk 200 

Kcittu— Legend of ttie La*t (UA). 2nd wk 80 

'Super Fractured' Friday 

By Detroit Tent Feb. 7 

UiriHi >I I' Winety Tent 5 will hold Its first 

important social event of the year February 

7. a "Super-Fractured" F1-lday. ThLs will be 

an elalwratlon of the informal gatherings 

regularly held at the clubrooms and known 

as Fractured Fridays. The program calls for 

rjfreshment. entertainment, dancing, and 

probably an appearance by members of the 

cast of a touring road.show. 

Variety currently is working on projects 

that include repairs and changes in the clubrooms 

in the TUUer Hotel, the revival of an 

auxiliary group for women, and some new 

chanty acUvltles under the heart fund. 

United Film Names Three 

KANSAS CITY—W H Hendren, president 

of United Film Service, firm which spedal- 

Uea In audlo-vtsual advertising. ha.t announced 

the election of thre« realdent vlceprr.sidrnts 

They are Lawrence M Goodwin 

of Detroit. J Prank Carpenter of Chlca«o 

and Jack V Shippee, San Francisco. 

BoxorncE January 37. 196a ME-1

. . Manager 

. Fllmrow 

. . Harry 

. . Joseph 

^ 

. . . Andrew 

. . Willard 

. . M. 

DETROIT 

Arr*. Nina Allen, now resldlnR at Birmingham, 

slill maintain^ an active interest 

. . . 

. , . S. 

in the work oj her late husband. Tom Allen, 

long with United Film Service here 

James Nederlander. runnlnt; the Riviera 

Theatre, reports that his dad Dnvld keeps 

OS busy as ever commuting between the 

Riviera and the downtown Shubert 

Doris Glover Is revamping the seating In his 

newly acquired Gold Coast Theatre. 

The A1hamhr.i, one of Detroit's earliest de 

SERVICE 

QUALITY -PRICE 

COLD CHIPS 

fVtQio Chrpi Exc u% .0 . tor the Theatre Trade 

VETERAN FOOD PRODUCTS, INC. 

13231 Conont Avenue Oefroll 12, Mich. 

Phone TWinbrook 3-4393 

EXPERIENCED MANAGERS WANTED 

If you have o good record of monoging thcotrfti 

and arc ciploitotion minded—we con place you 

in one of Oetroit'j dc-luxe drive-Jn theotres. 

Ycor Around Position or Seasonol 

Write full details of your ckpenence 

Mr and phorrc number. 

Thomos—6603 Allen Rd —Allen Pork, Mich. 

RCA 

See Us Now . 

Deal ef 

Vou con alwayi 

-.pen. c1«p«pd on «c* 

ûolify 

314 W Montcalm 

Woodword 1-1133 

. . 

Whotever you need— 

we can supply it. 

ERNIE FORBES 

Theotre Supply 

Detroit 1, Mich. 

SefTicc Porti Repair* 

DETROIT POPCORN CO. 

RIAOT-TO-tAT POPPED CORN 

Corn - Seoioning - Boxei - Salt 

DISTRIBUTORS or CRETORS' POPCORN MACHINES 

S633 Grorvd River *.f Phone TYIcr 4-6912 

Detroit 8. M.ch Night5-UN 3-1468 

LET US SHOW YOU HOW TO BOOST 

YOUR CONCESSION SALES 

L & L CONCESSION CO. 

}9}7-37 St Aubin A>» Detroit 7, Mich. 

TEmple 1-3)50 

,.Sife""""" SIOH Ctt 

•WttTAMOli 

. . . Svetlslav 

'uxe neighborhood theatres, recently operated 

by E. B. Dudley. Is being remodeled for use 

Dick Sloan 

as an uptown televLslon .--tudio . . . 

Is installing new push-back .seating in the 

Mercury Theatre notes with 

. 

pride another old De; roller who went to the 

top— Bill Turnbull. manager of National Theatre 

Supply here before Clarence Williamson 

and now the new president 

Mllanovlch has reregistered title to the 

Franklin Theatre. 

At the United Film Service Sales Convention 

held in K.


VITAL 

FACTS ABOUT 

lie* 

Bfcdtinrs »nd illust r»t ions froa featur* 

itorirs, Motion Picture Herald, June 8,1957 

These news stories ore proof again, that the most 


contributions to cinemotic projection are a 

CENTURY mode. No other projector con make 

this cloim, just OS no other projector con approoch 


and low-cost maintenance. 

Th« choice is CENTURY, whether it be horizontal 


the double installation for the All-Weather Drive-ln 

or ony other theatre or 

drive-in. 

THE BEST TEST, you've got to try it to believe ill 

Century Projector Corporation, new york \9. n. y. 

SOLD BY 

Oliver Theatre Supply Inc. Ernie Forbes Theatre Supply Mid-West Theatre Supply Inc. 

(ott 23rd & Poync A>rnur 

CkTttand U. Okra 

in Wctr Monlcolm Street 

Detroit I. MKkigaH 

1638 Ccnirol Pork»0( 

CiiKiaiMli 10, Okie 

Madden Theatre Supply Co. 

209 S«utk Tkird St 

Leaii'illt 2. Ktntackit 

Theatre Equipment Co. 

1206 Cktrry Sfret 

Toledo 2. 

Ok« 

BOXOmCE Janiuxy 27. IBM 

ME-3

4 

. . Local 

. . "Around 

. 

1 

• 

. . Closings 

. . The 

. . Stan 

. . Richard 

CLEVELAND 

fhryrc off lu Horida: Henry Oreenberger 

of Community circuit. JuM re-elected 

president lor the fourth term of the Cleveland 

Motion Picture Erxhibitors Ass'n. and his wife, 

a surgical convalescent, headed for Sarasota; 

Abe Kramer of the Associated circuit and 

Mrs Kramer who aren't .scared of the bad 

Monda weather reports because they can 

ulways p.ck up and seek better climate In 

ArjEona. 

. . - 

. 

Walter Struve of Flndley was on the Row 

with his wife, who has recovered from a recent 

Illness that took her to the Mayo clinic 

for treatment 

. 

FUmrowers were Interested 

to learn Uiat &nle Sands, former 

Warner manager and now manager of the 

company's New York branch. Is the father of 

a brand new daughter, named Kathy 

Opal PltsgenUd. whose previous business 

address was the Associated circuit. Is now 

a member of the Bucna Vista family 

W. Ward Marsh of the Plain Dealer and 

Stan Anderson of the Press were guests at 

the CMPEA luncheon meeting Tuesday (16 

m the Tavern. Arthur Spaeth of the News 

had a previous date with the flu which accounted 

for his ab-sence. 

. 

Frank Slavik of the Capitol Theatre. Mount 

Gllead. took himself to Mayo clinic for a 

checkup Word has gotten around that 

during 

. 

the 

. 

Christma-s holidays John Biggio. 

son of Bill of the Virginia Theatre. Carrollton, 

and who runs an automobile agency In 

SteubenvlUe. was married . . . The Ohio Theatre. 

LoudenvlUe. has two new bosses. Ivan 

Sellers, projectionist for the last two owners, 

and Bernard Rader. a newcomer to the industry. 

They took over the house last week 

and plan to operate it fulltime . . 

Helene 

. 

BalUn of the Schenley Theatre, Youngstown. 

admits that her 10-year-old son Jackie can 

out-bowl her the World in 80 

" 

Days 

. 

was in lus 32nd week at the Ohio Theatre 

and Frank Murphy. Loew's Theatres division 

manager, says that only about 20 per 

cent of the area potential has seen the production, 

so he sees no end of the present run 

In the foreseeable future. 

Local exhlbitont, who Initiated a meeting 

to dlscu.ss a unified advertising campaign to 

combat the TV picture programs, are still 

working on a plan and are gathering ammunition 

to present at a future meeting, date of 

Looking for class? 

which Is not yet set . . . 

Then be sure to see Harry Buxbaum's luxurious 

office In the new Paramount exchange 

at 2800 Euclid Ave.. Just 12 minutes walk i according 

to Harry p from the Film building. 

Variety Club's Monte Carlo Night Saturday 

(111 was .such a hugh success that the clubrooms 

were not large enough to take care ol 

the 300 members and KuesUs who attended 

Aside from the u.sual Monte Carlo sports 

AlWATI * 

•ooo tot 

IN DOUdI 

Quid Tiul' 

CMCAOO laxr %. wasasn 

events there were door prizes and fun for 

everyone. Chief Barker t>anny Rosenthal reports 

the affair proved very profitable lor 

the Ciub. Indicating an encore in the not too 

distant future. 

Praise Harry Henderson 

For Proper Dress Policy 

YOU.NU.S'IX)\VN ll.uiy Hiiulir.siMi. district 

manager lor Associated Theatres, recently 

won pral.sc for his practice of banning 

boys in blue Jeans and girls in slacks 

Irom attending the Newport Theatre. In 

commending Henderson. Nate S. Anker, president 

of the Men's Apparel Club of Ohio, 

urged all film houses to adopt similar policies. 

Since last Labor Day. Henderson has turned 

away all adult and adolescent customers not 

dressed properly. 

He said. "Ninety per cent of the adults 

favor my action, while the other 10 per cent 

lake the time to call us all sorts of names. 

But they go home, change clothes and come 

back." Henderson said that his theatres policy 

has received the approval of Parent-Teacher 

Ass'ns and of school administrators. Anker 

declared he was not against blue Jeans and 

girls slacks and toreador pants, but stressed 

that a film house was not the place to wear 

them. 

I would like to see all theatres do the 

same as the Newport." the apparel club head 

said. However. Jack Hynes. manager of the 

Paramount in downtown Youngstown. said 

that the problems of the larger central theatres 

are not as great as those of the smaller 

neighborhood houses. 

•We have no intentions of regulating dress 

of our customers." he said. "On the other 

hand, we do not tolerate any rowdyism. If 

the kids are playing too much, or making 

noise, we ask them to go outside or to settle 

down," -said Hynes. 

CINCINNATI 

Oobert DopiHs now is the .sole owner of the 

Rohs Theatre at Cynthlana. Ky.. having 

bought the Interests of James Denton In this 

house Included the Mldelburg 

. 

In Logan, W. Va., by the Newbold circuit: 

the Mack In Allen. Ky.. and the Star In Salyersville, 

Ky. . John Careys of the 

Jolinda Lou Drive-In. Wheelersburg. Ohio, 

have returned from a European trip. Tliey 

arc expecting their third child In the spring. 

. . . 

itoss uilliams' (UA sales manager) twin 

sons. Tim and Tom. are home on furlough 

from an air ba.se In Florida, at the conclusion 

of which they will go to the Thule air 

20th-Fox 

base In northern Greenland 

Manager Robert C McNabb. his .salesmen, 

office manager Tony Knollman and booker 

Jim Neff attended a divisional sales meeting 

In St Louis Tuesday c21> conducted by 

Glenn Norrls, division manager. 

Cincinnati friend* of Harris Dudelson, 

Bucna Vl.sia dlvl.slon manager. Chicago, were 

saddened to hear of the death of hl-s daughter 

Rrner. who died of a heart attack recently at 

the age of 25 R Orabrr Jr.. Allied Artist.^ 

auditor, waji at the local branch Jim 

Malvazos. New Boston, was on the Row the 

first time in quite a while. Also In were Crawford 

Adklns. Jackson. Ky.; Harley Bennett 

of Circleville; Jack Needham, who Just returned 

from Florida. Columbus; Gus Lynch, 

Cleveland; Barton Cooke. Chllllcothe; W. T. 

Cam. Palnt.svUle. Ky., and W. B Hannah, 

South Shore. Ky 

Wally Allen of 

Chakeres Theatres, Springfield. 

Icll Friday on a vacation In Florida. 

He w.ll vLsit Mr. and Mrs Phil Chakeres at 

their winter home there Harper 

. 

of MGMs television department, was here, 

accompanied by Arthur Brelder, who will be 

in charge of television film sales In this area 

Kamln. former booker for MOM 

and who has been living In Arizona for some 

years, has returned to Cincinnati. He looked 

up former friends and co-workers on Filmrow. 

. . . 

.Murray Baker and Heywood Mltchusson of 

DCA here were happy to hear that New York 

Film Critics awards were bestowed on two 

DCA pictures. One. "Green Man," was adjudged 

the best In 1957. and "Gold of Naples," 

Clara Slbler, U-I, 

the best foreign film . . . 

entered St. FrancLs Hospital for surgery 

Tw'o former Paramount girls who resigned In 

recent months reported additions to their 

families. Mrs. Carl Otte. the former Arllne 

Lcmmel. receptionist, has a baby daughter 

born December 27. and Mrs. WlUard Boone 

iGeraldlne Wakeman. contract clerk' a baby 

son. born January 12. 

".Ground the World In 80 Days" was to have 

concluded its engagement at the Valley Theatre 

on January 22. but business picked up 

to such an extent that the engagement has 

been extended. It is now In Its 32nd week. 

DRIVE-IN 

Practically 

Yearly 

THEATRES! 

DOUBLE 

GROSSES* 

INSTALL 

EPRAD 

Hot-Shot' 

IN THE CAR 

HEATERS 

Low-Coit, Smoll, Light, 

Compoct, Rugged, Economicol, 

AmpU Pow«», 

Dcugn«d Sp*clflcolhr 

*or Drive-ln« 

* 

Ycorly o''ot«*« ore r>«arlv doubled hy 

odding heoten. 

EASY TERMS 

THEATRE EQUIPMENT CO. 

1206 Cherry St Toledo 4, OkM 

THE 

BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

:]10 Call A.r 

Drtroit, Mich 

ME- 

BOXOmCE January 37, 1968

AA 

'Kwai' 2B0 Dominates 

Good Boston Week 

BOSTON lluldoviih. luiii iiiid .inow 

dropped avrrago somrwhat twluw Iht peaks 

•tialntrd during the holidays but bUAmr.\& 

still was sattilactury in many situations 

Ther* »aa only one new proKrum among tl>e 

13 of(rrrd to local tlipnLrfKocn> during liw 

%t*k but itnly Lhrro showings ft-ll below 

avrragr marks "The Brldgr on the River 

Kwal" was the city leader, although In Its 

thu-d week, with the fine rating of 360 per 

cent. 

(Av«iog« It 1001 

AttOf— Ralntrx CounlY MGM). 13th »k 80 

Baocon Hi Old T«ll*r iBV). Jrd wk 140 

•etfon—SMKk tor r«r«4iM SWV Rth wk 7S 

{••fv Street—Tk* AAnUabl* Crkkten CoP 

4th ak I I 1> 

Go'^— Tk# Irld^* on th« Itlvar Kw«i iCoO. 

3rj «k 260 

K*n—And Cad Cra««ad Woman « 'vyi av). 

VtJ -k I SO 

Po^ J^-o^n' I Wat a T««n«9a Frankonttaln 

AlP llaad af Drala .*-!>. 8S 

Pol- KIm TkatB lar Ma 20ttvFox). rortr Gum 

(JOttt-fro.i 90 

Rogar Sh»»—y% -Saransra 'WB' 185 

Whall«>—Araand t«ia WorW In iO D«T1 (l/A), 

34th .h 

. .200 

'Peyton Place' Still Leading 

Hartford in Big Second Week 

iI.\RTf"C)Kl> !'.•>•.. .11 Place." Sayonara" 

and And Ood Created Woman" were doing 

excellent holdover business. "Peyton Place" 

leading the field with 310 "Sayonara." In ItA 

fourth week. regUtered 180 The third week 

of "And Ood Created Woman" was good for 

176 

Alt>'v I Wat a T*«na«a rrankanttala (AlP): 

>lai« a< O'acala A'P |) 

Aft—Wa An AM Mardaôn •.^jxr, 100 

I M Ldww And C«d C'oatad Waman 

|K>not>«. 1' r .. I ;j 

oloea- Tka •alon on that 

da!f Tlie place, however, ha* been chuiiKed 

to the Hotel Bradford 

EMwurd W. Udcr, presldrnl. Nurinun Olii.ssnian, 

chairman of the board, and Carl Goldman, 

coordinator, have set up a full day'.s 

schedule of drlve-ln activities for New ESigland 

theatre owners. 

George Kraska Quits; 

In Industry 26 Years 

BOSTON—George Kraskn. publicist at Embassy 

Pictures Corp., Is retiring from the 

business but will continue to act in an ad- 

GEORGE KRASKA 

vlsory capacity for E^bas.sy He and Mrs. 

Kraska are motoring to Tampa. Fla., for 

the winter, and will return to New England 

In June 

Kraska Is nationally known as the man 

who Introduced the foreign film to Baston 

audiences. In 1922 he hired Symphony Hall 

for weekends to show foreign language pictures 

Later, with Mrs. Henry Jewel t. he 

took over the Repertory Theatre for weekly 

showings. When that theatre was .sold In 

1039. he signed a lease for tlie FMne Arts 

Theatre During the next 15 years, until 

World War II forced him to clone his doors 

through lack of European product, he .showed 

many "flrsU" In the film classics field After 

the war. Kraska made a name for hlm.self as 

the artistic exponent of the best In French. 

German. Italian, Ru.vilan and Chinese films 

Before joining Embassy Pictures In 1053. 

Kraska had managed various art theatres 

in the city and had distributed In this country 

a skiing short. "Miracle on Skis " When 

Joseph E Levlne. president of Embajisy Pictures, 

a-Oced Kraska to join hLs organlzaUon, 

It was for only one film, the reLwue of "Duel 

in the Sun." 

Theatres Are Making 

Progress on Parking 

NKW HAVKN Iheutrcmen in Hartford, 

New Huvcii and Bridgeport, the Atatc'.i 

major 

cities, us well as In smaller situations, not 

only are talking but are doing something 

about the problein o( oflslrect parking 

LoeW.s Poll thealri's In the three cities 

have tied up with cooperative parking lot 

operators, and are advertising via .screen 

trailers and newsputxT s|>ace reduced fees 

for theatre putroas Hurry F. Shaw, division 

manager, reported there has been some discernible 

patron reaction 

In Hartford, Ted Harris, managing director 

of the 3.800-seat State, largest combination 

rilm-vaudcvllle theatre In Connecticut, has 

added the line, "1,000-Car Oarage on Nearby 

Church Street!" to his newspaper space. He 

long has .stres.sed adjacent parking facilities, 

but the recent opening of the city-owned 

1.000-car garage has loomed importantly in 

patron conversation. 

A look at some of the state's 20 dally newspapers 

will reveal some of the present-day 

thinking. Most circuit and Independent exhibitors 

contacted by BOXOFFICE along 

Fllmrow admit that a majority of their 

patrons are vitally concerned with parking 

i 

building .several 

space and will query cashiers about such 

facilities when phoning In for film data. One 

.specific result has been sizable activity, particularly 

In improved relations with nearby 

parking lot operators on the part of theatre 

owners. 

Moreover, huge supermarket parking lots, 

heretofore disregarded during after-dark 

hours, are now being lighted and offered to 

theatre patrons as added courtesy and as 

evidence of chalnstores' striving to remind 

potential customers of continued goodwill. 

The Strand In Plainvllle and the Luxor in 

Unlonvllle. for example, also have been advertising, 

"Plenty of free parking." 

Ray McNamara. manager of the downtown 

AB-PT All.vn. Hartford, was fortunate recently. 

Owners of a business block adjoining 

the theatre tore down the structure In favor 

of a huge, one-level parking plaza, with 

indications of "pigeonhole" 

levels atop, with vehicles moved by automatic 

crane' to follow, if sufficient patronage occurs 

during regular Monday through Friday 

business hours. As matters stand, the lot is 

practically de.serted during early evening, and 

All>Ti patrons, heretofore in a hectic .search 

for vehicle space on streets and distant lots." 

can now drive comfortably into the lot. and 

then walk a few steps to the Allyn's main 

lobby! 

Trade Group Elects Shovirman 

HARTFoItD Viiucir, 11 Cipuano of Perakos 

Theatre Associates has been elected 

president of the .suburban Elmwood Business 

Assn He manages the dr luxe Bm Theatre, 

ELV S PRESLEY E •HOTOS 

• MINEO 

• BOONE • DEAN 

r-iia 

)8IJ

. The 

3 

BOSTON 

. 

. . Melvln 

n I Lourie. president of AI Lourle Theatres, 

and wife are spt'ndlnR u monU) In Miami 

Beach During their visit they will celebrate 

their 25th wedding anniversary new- 

Art Cinema Theatre In Providence opened 

with the French film, •'GervaLse." to strong 

k)U5lness despite the season's first big snowstorm. 

Mrs Anne Cohen of Providence was 

In charge of an Introductory screening of the 

film before the formal opening 

Safner has taken a long term lease on the 

Uberty Theatre, redecorated and refreshened 

It and changed Its name to Art Cinema. He 

is showing a series of top foreign films. 

The Catholic Motion Picture Guild, which 

has been In existence more than 25 years. Is 

planning its annual retreat at Campion Hall. 

North Andover. for Palm Sunday weekend, 

starting Friday afternoon. March 28. Any 

man connected with the motion picture business 

Is Invited to Join this religious organization 

run by the Jesuit Fathers. Edward Spelltnan 

Is president of the Guild: Jack O'Brien. 

New England Theatres Service Corp., vicepresident, 

and Frank Lydon. executive secretar>' 

of Allied Tlieatres Corp.. a past president 

and active member. Industry men wishing 

to Join may contact O'Brien at 70 Broadway. 

Boston. 

Services were held January 15 for Arthur 

B. McE\'oy, 63, president of the McEvoy 

Amusement Co.. which had been operating 

the Plymouth Theatre in Leominster. McEvoy 

died in Largo. Fla , while on vacation. Operation 

of the Plymouth has been taken over 

by his brother-in-law. Bill Yager. McEvoy's 

survivors are his wife Nellie and two sons. 

Joseph E. Levine. president of Embassy 

Pictures Corp., flew 15.000 miles from Boston 

NE-2 

D 2 rcort (or J5 n 

1 

THEATKE.. 

to Tokyo to see "The Mysterlans," spent four 

days In Japan and was back home in a week. 

" 

•The Mysterlans is produced by Toho International, 

the same company that produced 

"Rodan" and "Godzilla." Levine distributed 

the latter film In the United States. He was 

noncommittal a-s to any specific deal made 

in Tokyo for "The Mysterlans." 

The Embassy office Is busy on Attlla." 

starring Anthony Quinn and Sophia Loren. 

produced by Pontl-DeLaurentils, for which 

Levine has U.S. distribution rights. The film 

will open in 150 houses In the New England 

territory, including the Paramount and Fenway 

theatres here, and 50 houses on the 

We.^^t Coast, day and date, starting In April. 

"Attlla" will be backed by strong television, 

radio and 24-sheet billboard campaign, supplemented 

by a S2,50O scholar.ship contest 

for high school students. Contestants, who 

do not have to see the film to qualify, will 

submit papers on the barbarian chieftain. 

Attila. 

settcfine 

rw 

Warner Bros, shipped in a full staff and 

company to Marblehead to shoot "Home Before 

Dark," with Mervyn LeRoy handling 

the megaphone. Jean Simmons, Rhonda 

Fleming, Dan O'Herlihy and Ephram Zimbalist 

Jr., who head the cast, were met by 

local reporters at a press party Sunday il2i 

at the Ritz Carlton Hotel, an affair arranged 

by publicist Art Moger. Miss Simmons said 

she had finished a UA film. "The Big Country." 

in which she stars with Gregory Peck. 

Carroll Baker. Burl Ives and Charlton Heston. 

The film, produced by Peck and William 

Wyler, has not been released yet. Miss Fleming 

has completed "Bullwhip."" an Allied 

Artists picture In which she costars with Guy 

Madison. She described the film, still unreleased, 

as a ""woman's western." Mer\'yn 

LeRoy's best contribution to the press conference 

was the cheerful line. ""People will 

always go out to see a good movie." 

"Home Before Dark" Is being based on a 

novel by a Marblehead woman and the picture 

has a local background. The company 

was to be in town two weeks shooting exteriors, 

then return to Holl>-wood for the 

Interior shots. From a large number of local 

girls who tried out, six were chosen as 

stand-ins for the four leads. 

'or J3 

) 

;j Kemiltaiict Enciowd D S«nd In'oice 

STIIEET ADDRESS - 

TOWN ZONE STATE 

NAME „ rOSITION 

rcorj tot J7 

BOKOfflCt THE NATIONAL FIIM WEEKLY 52 laues a year 

825 VoR Brum IItt> H, Mo 

John Rowley to Speak 

Al Sim Heller Fele 

MINNEAPOLIS — International Chief 

Barker John H. Rowley has accepted an Invitation 

to speak al the Variety Clubs tesUmonlal 

dinner in honor of its retiring chief 

barker Sim E. Heller in the Hotel NlcoUet 

clubrooms at 6;30 p.m. January 27. 

It"ll be a sUg affair, with Ben Berger. a 

former chief barker, as chairman in charge 

of arrangements. Cocktails and hors 

d'oeuvres will precede the dinner. "Subscriptions" 

to the dinner i$10 eachi are being received 

by Berger until January 20. 

At a dinner meeting recently Joseph Podoloff, 

the new chief barker, and other officers 

and directors were installed by LeRoy 

J. Miller. Tom Burke is first assistant; Oil 

Nathanson, second assistant; Ralph Plelow. 

property master, and Edward Schwartz, 

dough guy. 

Attention has been called by the club to 

the 20-mlnute "Heart of the Show Business"" 

short, which depicts the philanthropic work 

being done by the various tents. It"s being 

distributed by Columbia, features numerous 

top stars and is in Technicolor. All exhibitors 

are asked to play it. 

Fired-Up Parents Request 

Less Horror Film Fare 

GILROY. C.\LIF — A fired-up group of 

irate Gllroy parents, unhappy about the number 

of "horror and monster"" movies shown 

at a local theatre recently, decided to demand 

a change in the theatre"s programming policy. 

About 30 representatives of PTA groups and 

other civic organizations agreed to request 

that an official of the Jesse Levin General 

Theatre Co., San Francisco, meet with them 

here. 

The firm is booking agent for the Strand 

Theatre here, which, the parents complained, 

has shown too many horror-t>-pe movies in 

recent weeks. 

At the meetings, the parents requested that 

"more wholesome, family-type movies"" be 

exhibited at the theatre, the only film house 

in Gllroy. 

Action to request the meeting was taken 

after the group di.scussed a more sharply 

worded letter to the theatrical agency which 

was to be endorsed and sent to the firm by 

each of the represented organizations. Instead, 

they agreed to make a more softlyworded 

request to the firm for the meeting. 

Complaints about the programming were 

voiced at the meeting Instead of in the letter. 

Mrs. Glen Brem. one of the PTA repre- 

.sentatives, said the theatre's manager. Jack 

Peters, had been "very cooperative" in trying 

to chajige the t.\-pe of pictures shown. 

But, Mrs. Brem quoted Peters as saying, the 

choice of movies is restricted by the booking 

agency 

'Ballel' to Hartford Soon 

ll.MtTFORD Abe Woiner. regional sales 

supervLsor tor Rank Film Distributors of 

America booked "The Bol.sliol Biillet,' Into 

the 3,300-.seat Bu.shnell Memorial, downtown 

auditorium, for January 30-February 2. 

Art Plugs by Direct Mail 

HARTFORD-Wllllam Muiphy. manager at 

the Cine Webb, Is u.slng a weekly mailing 

list for his art film policy. 

BOXorriCE January 27, 1068

JaniMry 



-» 

'•""*'* 

«( Colon""' 

Bxdlinri »nd il lust r«t ions from feature 

•torifs. Motion Picture Herald, June 8,1957 

These newi sfories ore proof ogoin, that the most 

important instollotions — the most important 

contributions to cinematic projection ore all 


this claim, just as no other projector can approach 


and low-coti maintenance. 

The choice is CENTURY, whether it be horixontol 


the double Installation for the All-Wealher Drive-In 


THE BEST TEST, you've got to try it to believe it I 

-^«5J5^ 

Century Projector Corporation, new york )9, n. y. 

SOLD BY 

Massachusetts Theatre Equipment Co. 

20 Piedmont Sf Boston 16, Mosi. 

Phones: LI. 2-9814 — LI 2 0356 

BOXOmCE : 

X7. 1968 

NE-3 

I

. . Arthur 

" 

. The 

PROVIDENCE 

•rbt Ea»l tireenwlch. lu-lKhborlnxxler in the 

town by the sonic name, may soon be 

sold t.T the town Rovernmcnt U n proposal, 

recently submitted. Is con-sldered long In 

need of a suitable bulldniK to use as a 

combination towii hall and police headquarters, 

the darkened East Greenwich hou.se. 

because of Its central location, seems to be 

the logical solution Action Is expected at 

the next town mcetlns "Sayonara" held 

tor a third week at the Stanley Warner 

Majestic . . . "Les Girls" was also a holdover 

at Loew's State. 

This city's largest theatre, the Metropolitan, 

may soon be r.ized to make room for another 

parking lot Formerly a leading first-run 

house, the Metropolitan gradually declined 

during the past five years. Stage productions, 

road shows, concerts and many other varied 

forms of entertainment have been tri d. with 

little or no success. Only a few mon.hs ago. 

It became the site of a downtown boxing 

club, but this venture also was a failure. The 

house is said to have the largest seating 

capacity of any theatre in the state. Acoustic 

faults and inability to heat the house properly 

have been among the reasons for lack 

of patronage: but primarily, location out of 

the downtown theatre district has been the 

majcr cause of frequent shuttering. Coming 

on top of recent demolition of the Playhouse 

(formerly Modern i. the proposed demise of 

the Met would cut to four the remaining 

theatres operating in the center of the city. 

. . . 

Loew's Slate student-assistant manager 

George Norton recently returned from a 

vacation at his home in Lee . . . Phil Nemirow. 

RKO Albee manager, arranged a full 

page an and story break in the Sunday 

Journal, featuring "Pursuit of the Graf Spee 

"The Ten Commandments" was held 

over at the Darlton. a Currie & Harmon 

nelghborhooder in adjoining Pawtucket. 

. 

Brititte Bardot in "Please! Mr. Balzac" had 

Its local opening at the Avon Cinema . . . 

The Art Cinema, in the Broad Street section. 

newe.st of the local art hou.ses. arranged a 

special "Walt Disney Fun Festival" Saturday 

matinee for the youn? fry Slat«r 

and Sidney Clarke are both back at work 

In Loew's projection booths following recent 

Injurious 

falls. 

Upgrade Detroit Quartet 

With New Carpeting 

DETROIT— A number of exhibitors are 

taking advantage of the winter lull to do 

some refurbishing. Nylwood carpeting was 

laid by National Theatre Supply 'Clarence 

Wllllam.son. manager) In the Capitol at Flint; 

Berkley at Berkley, operated by John Igna 

and Vincent Lalca: Civic at Detroit, operated 

by Joseph MLsklnl-s. and the Allen Park, 

flagship of the Nick George circuit In that 

suburb National al.so Is Installing Simplex 

XL projectors and .V)und In Uie Ramona 

Theatre, east side Detroit house, for United 

Detroit 

Recarpetlng activities at thi-se theatres are 

Indicative of a trend lo up«nulc theatres, not 

only here but throughout the country. Exhlbltors 

ore showing Increasing Interest In 

renovating their lious

' 

l! 

' 

; 

' 

nt 

)NT 

'Sayonara' 135 Score 

Best Toronlo Gross 

I 

"D" : 

tllf ImiHTlul. 

Locw'.s ajid 

••Cajiipi;i;; .^ K.n«Jo;ii al ihe Odcon wprr 

the IwidinK Krovseri of the week. durliiR 

which double bllU made their appeariuice 

at the Hollywood and E^lliUon Attractions 

theatres were holdovers 

at six 

IA>«« iC^'i TK« 

SlofT ol [>r)>*> Cottvl?* iColl Oon't Cc N«or Ik* W»«w (MGM) 125 

Norv— Pol Jo«< 4->^ ok 100 

4-- 

Around 

.. 

iho Werid In M 0*r« 

Mb 

'~>-'' 

Compbcll't Kingdom RFOC) 120 

tjA 

.o-x- LlKky JMI I!Cr 5ir> ok 100 

Uni«r'< '. It Clnvfanta (C 120 

Gomck—Pal Jaar (Coi>. 3'd »k 125 

Lvciev—Aiaaad Hm WarM In 10 Oayt (UA). 

22nd -k. 

Good 

Strond—Part* Bvi. 4in >k Good 

Studo—lOThy Jka RFOC). 2r%d wk. Fair 

Vogua—Pai Jaay XoJ). 2nd ok Good 

Brantford Odeon Calls Off 

Stage Show at 11th Hour 

BKA.N i ri 'Kij. wNi --Afcrr »-.\Ci-ii.î\ r advance 

advertising for an amateur vaudeville 

ihow Saturday night, the Odeon here called 

off the stage program at the 11th hour because 

of a disagreement with the musicians 

union, but the film bill was presented as 

usual The feature was "KLvs Them for Me " 

The Odeon. of which J R Steele Is manager. 

Lviued the following notice: "The 

Country and Western Jubilee previously 

planned for tonight at the Odeon has been 

canceled due to the Brantford local of the 

American Federation of Musicians demands 

for a standby orchestra at high cost for the 

ali-amateur show for which there waa no 

advance boxofflce sale" 

The Capitol here, managed by W J Burke. 

staged a variety show Tuesday night iM> 

without difficulty The performance was 

sponsored by the Kinsmen Club of Brantford 

n>Uo«ring enthuataiitic comment* on hh 

performance In MOM's "The Brothers Karamaior." 

William Shatner Ls t>plng coniUdervd 

In several other important vehicles 

Ontario Censors Review 

7,500 Films in 11 Years 

rnKON lu A rtvirw "1 opcruuous by the 

Ontario ccn.vir board .\l>i>ws that 7.500 fllmA 

have been .submitted (or examination and 

only 17 have been rejected In their entirety 

>lnc»' the board's inception. The board started 

cla.s.sl(ylnK films In 1946 because of the Incrca.se 

In strictly adult themes 

The coming annual rrixirt of Uie censors 

Ls expected to show that .some 575 pictures 

will have been examined, with mure than 80 

classified as adult entertainment. 

CBC to Appeal Ruling 

On Sunday Programs 

OTTAWA Till' Kuvciiinii'nl'.s Canadian 

BroadcastlnK Corp. will appeal the Judgment 

of the Ontario court of appeals that the CBC 

Is subject to prosecution under the Lord's 

Day act on a question Involving Sunday 

program.s. the House of Commons was told 

by Revenue Minister George Nowlan. 

The Ontario court. In a split decision, ruled 

against the application of the CBC for 

exemption from prosecution in a Toronto 

case for alleged violation of Sunday observance 

by three newspapers, a radio station 

and the publicly owned broadcasting system. 

The action Is considered highly Imjxirtant 

as a test case which would apply to all forms 

of Sunday amusements and other of)eratlons 

under the federal statute. 

Nowlan told Parliament thai the CBC had 

been advised to appeal the Judgment "so 

that the very Important matters Involved in 

this case may be clarified, If not entirely 

-settled." 

Copies of 3 Resolutions 

Sent to Film Producers 

I( ilioNTO— .^rch H JoUey. executive secretary, 

has given wide distribution in three 

countries to copies of three resolutions 

adopted by the National Committee Motion 

Picture E:xhlbltors Ass'ns of Canada. Letters 

were sent to top executives of all major 

producing and distributing companies In 

Canada, the US and Great Britain. 

The committee, which represents 1.017 theatres 

tn Canada, notified the Industry that 

Its members will not use nitrate prints after 

April 1. 1958. by which date the withdrawal 

of such prints from Canada Is requested. 

The producers also were asked to promise 

that no feature films will be made available 

to television for a minimum of five years 

from any theatre playdate tn Canada. 

The third resolution requested "a more 

orderly flow of good pictures for the benefit 

of producer, distributor and exhibitor" by 

the spread of top product through the releasing 

year 

Break Day-Date Policy 

H.\N!:;. ii 'N 

' 

-A booking partnership 

of long duration has been dissolved here 

with the separation of the Downtown and 

Avalon. which will play different programs 

hereafter The Downtown Ls a Famous Player«-20th 

Century Theatres operation, with 

John Olroux as manager The Avalon has 

rejoined the Kenllworth and Kenmore In 

the Hamilton group operated by Harry 

Bradrn. a partner of Famous Players 

Pioneers to 

Install 

llMembersFeb.il 

TOKONKJ lM->irK

. . Bertha 

. . Erma 

. . Maud 

. . 

. . . Mark 

. . The 

. . Bingo 

VANCOUVER 

rhcalrM here had ruRged competition from 

tJie Ice Capndes. which played for a full 

week at the PNE Forum to sellout crowds at 

every performance. The Rot4xry Club was 

satd to receive around $14,000 as It.s share 

of the Ice Capades gross . . . Safecrackers, 

who hid behind the screen at the Lux Theatre 

durlHR the show and stayed until the 

theatre clased. failed to open the safe. They 

did ransack the office, however, and stole 

petty cash. 

. Eric Roseboume 

Al Genaske. the former MGM Calgary manager 

who Is now operating Personal Theatre 

Service In that city. Is booking and buying 

for situations In .Mberta. Saskatchewan and 

a part of British Columbia . of West Coast 

. 

Theatre Service was 

on a trip to Dawson Creek visiting his theatre 

and hotel Interests In the Peace River 

area. 

The Odeon circuit, which recently leased 

the Lion Drive-In. North Vancouver, will 

reopen It In April under the name of Odeon. 

The ozoner has been dark for the past two 

years . Kal.vnchuck, Vogue concession 

girl, was off duty because of a sprained 

back . Kerr. Vogue cashier, waus hospitalized 

for a check-up ... A new arrival 

from England via Jamaica is the .student 

manager at the Vogue, Richard Harvey. 

Anne Graydown, Capitol cashier. Is sporting 

a big diamond ring. The wedding will 

be In the spring . Smythe. manager 

. . . Paul 

of the Odeon Duncan, Vancouver Island, is 

recuperating from a heart attack 

Martin, former minister of health in the 

federal government and a Wind.sor lawyer, is 

owner of the Plaza TTieatre building, under 

lease to the Odeon circuit. 

The C'alfar>- branch of Canadian Picture 

Pioneers will hold a ball in conjunction with 

the Alberta Theatres Ass'n next month . 

Ken Leach of the Strand and Frank Kershaw 

of the Western Drive-In are the committee 

chairmen. The Vancouver branch of CPP 

Is thinking along the same lines . . &nie 

. 

Sauer of the Odeon North Vancouver Theatre 

la looking after the Odeon, WestmlrLster, 

FOR SALE 

THEATRE CHAIRS 

Great Bargains in theatre chairs used and 

reconditioned Spring to edge with fully 

upholtlerrd bocks $16 SO toIuc at }S SO 

eo up Photogrophi on all choirs. 

Hardwood folding choirs—Steel folding & 

stacking 

chairs 

Low Inleniity Users * ' Get More Light * * 

Complete Pr of Ashcroft Syclei Lamps with 

G E. Current changer new reflectors in new 

condition for $4 SO 00 FOB Von. 

Pr 70 amp Strong Moguls "Like new" & 

SS/nO Amp Weslinghouse Genrrolor 220 

Vollt, 3 Phose Special Price Jt.OOSOO 

DOMINION THEATRE EQUIPMENT CO 

LTD 

• 47 DAVIl STRUT VANCOUVIK. B C 

for Bob Kelly. The latter Is in charge of 

publicity for Ranks ballet film, which roadshows 

at the Odeon Park E Oarofanl. 

projectionist at the Totem. Prince Rupert, 

is back from a Hawaiian vacation. 

\lr\ .McKillup. Capitol stagehand, has 

J. lined five other Capitol staff members as a 

member of the Famous Players 25- Year Club. 

Others are Bert Pollock, 37 years; Ed Mar- 

.shall. 28 years: Ray Han.son. 37 years; Frank 

KlUlon. stagehand. 28 years, and Charlie Doctor, 

manager. 34 years. Pollock, Marshall and 

Sydney Kelland 

Han.son are projectionists . . . 

Is back at the Capitol Theatre organ for 

a morning program on CJOR. This Is where 

he teed off on his musical career 30 years ago. 

More border-line theatres are shuttering 

the first four days of the week and opening 

only on weekends. One local suburban exhibitor 

said, "I have not taken in enough 

money during the first four days of each 

week to pay the light bill and the cashier for 

over a year. So what I have to lose In testing 

the four-day closing, even though I have 

to pay the house staff for a full week?" 

Crawley and Partner 

Will Film TV Series 

MONTRELAL—John G. McConnell. president 

of the Montreal SUr Publishing Co., 

local English-language daily, has joined in 

the formation of a company to produce a 

new Canadian-filmed television series on the 

Royal Canadian Mounted Police. 

The first series of 39 half-hour films will 

be produced this spring and summer by 

Crawley-McConnell, Ltd. The series has a 

budget of ai-ound $1,250,000, averaging $30,- 

000 to $35,000 per episode. 

The Crawley-McConnell firm is made up 

of Crawley Films, which has its head office 

in Ottawa, and McConnell, who is reported 

to have invested a large part of the capital. 

The project was termed a very big undertaking 

by Graeme FYaser, vice-president of 

Crawley. The series will be produced In 

cooperation with Canadian Broadcasting 

Corp. which will televise It. beginning probably 

next fall. 

Budge Crawley, president of Crawley Films. 

Is now In the United Kingdom, arranging 

for distribution of the series abroad, and 

arrangements for distribution of the series 

in the United States are nearing completion. 

Eraser said the series will be based on official 

case histories of the Royal Canadian 

Mounted Police. Many of the stories will be 

based on case articles appearing in the RCMP 

quarterly magazine, and top WTlters such a,s 

Lister Sinclair and Alan Phillips will do the 

scripts. 

According to Fraser, the project Is of such 

large scope that studio facilities at Crawley 

In Ottawa are not big enough alone to handle 

It, .so the company has taken an option on 

land In the Gatineau Valley north of Ottawa 

where It will build a new studio and film 

most of the series. 

Host Mexican Inciustry Visitors 

IIOLl,Y\VO

. Graeme 

. . 

. 

. . Hildo 

Returning 

Joe 

. International 

. . Johnny 

. Mrs. 

. Joseph 

Mr 

. Rene 

OJJA)MA 

^JtAujitrt J K ( (lalmrn opened Uckel sales 

January IB Jor the roaditww rnKaS'- 

menl of Rank's film, "nie BoLiJiol Ballrl" at 

the Odeon for the two wrelu stnrtliiK February 

13 B\enlms price* are $3 50 and t3 

Members of the schools safrly pttcrul were 

(Iven a treat on a recent Sulurduy murninis 

by Emie Warren of the ElKin when they 

were guests for a showtng of "Perri" durtuK 

the fifth week of Its eniiaaement 

Morrh Berlin, owner of the Somerset. 

closed the local run of "Around the World 

In BO Days" Saturday i3Si to round out an 

enxaxement of 17 weeks, a local record 

After a week at 

. 

the Capitol. "Dont Go Near 

the Water" was moved to the Regent, where 

Manager Bill Cullum held It for a third 

week 

\> a stunt for the centennial celebration 

of Renfrew. Russ Simpson, attired In colonial 

costume, headed a raid on the municipal 

council, supported by an ugly customer bearing 

a muale-loader. for the presentation of 

a petition for the annexing of the rival town 

of Pembroke. Simpson Ls president of the 

Motion Picture Theatres Ass"n of Ontario 

and general manager of the Ottawa Valley 

Amusement Co. 

U E. Mitchell, former manager of the 

Famous Player^ Regent at Brockvllle. ha.s 

. 

t>een named to manage the Capitol at St 

Cartharlnes. following the death of Vem 

Hudson, who had been In charge there for 

16 years Praser was chairman 

of the symposium on "What's wrong with 

Canadian films?" at the Canadian Conference 

on Films January 22 at the Unitarian 

Church. St Clair avenue Representing the 

producers were Arthur Chetwynd. Toronto, 

and Donald Mulholland. National Film 

Board 

or tbc IM entries In this year's competition 

for Canadian Film Awards, more than 40 

television commercials and 15 television films 

form the largest group, according to announcement 

by the Canadian Film Institute 

There wUl be no ceremony for the formal 

presentation of certificates. 

TORONTO 

Tirinj in With ThLs Is Cinerama" at thf 

University, the Toronto Dally Star Is 

conducting a 'Place the Face" competition 

for 17 days, with readers Invited to Identify 

a series of portraits The major prize Ls a 

trip to Florida by plane for two persons and 

other rewards are passes for Cinerama performances 

Angus MacCunn, secretary of 

Famous Players Canadian Corp. has worked 

out a plan of procedure In the making of 

appeals for reduction of property assessments 

and municipal taxes for theatre owner^ 

who are members of the Motion Picture Theatres 

Ass'n of Ontario 

Joe Benaark. chairman of the Variety 

house conunlttee. has called for 30 volunteers 

among barkers to officiate as host at the 

club rooms on one night of each month 

Incidentally, a new dance floor has been Installed 

at local Variety headquarters . 

For "Sayonara" at the big Toronto Imperial. 

Manager Ru-ss McKlbbln set up a Japanese 

trnliou.sr on the meMamine floor where atifitditnt.v 

.oerved free drinks of suklyakl but 

Ru.ss was unnblr Ui .supply tlie formula for 

the beveriigr wlu-ii «.skrd JnpiinrM- In nalloniil 

rivslumr wrrt- iidnilttrcl free 

The Mth anniversary u( .McKlnniin Industries, 

a sub-sldlury of General Motor.s Corp . 

wiis obKervcd iit St Catharines, where Uie 

McKlnnon plant Is located, by a brilliant 

concert Sunday night il9i at the Palace 

where Wllf Larone Ls manager. The adinl-vilon 

was free, too . to his desk after 

an lllne.ss. Clyde Gllrnour. Toronto Telegram 

critic, described "Uidy Chotterley's Lover." 

the French picture at the York. a.s The 1928 

shocker" that had become mild after 30 

year.s of upheaval. 

.•\lf Perry, former genornl manoger for 

many years o( Empire-Universal Films, has 

opened an independent film exchange at 277 

Victoria St . Cunningham, former 

assistant, ha-s .succeeded Chester Friedman 

as director of advertising and publicity for 

Canadian MGM . Dydzak Jr.. who assists 

his father In the operation of the Clappison 

and Hamilton drlve-lns. was married 

Ken Watts, the master of ceremonies at 

various Variety Club benefit performances. Is 

making personal appearances In the records 

department of Simp-son's department store 

Shifts in Managers 

By Goldberg at Omaha 

OMAHA— A major shift In managerships 

among the Ralph Goldberg Theatres here was 

announced by General Manager Jack Oelfand. 

John Mattls has been named manager of 

the State Theatre, a downtown situation 

which heads the Goldberg chain. Mattls formtrly 

was with the Goldberg circuit and 

later was with RKO as explolteer and salesman. 

He replaces G Allen Schrlmpf. who 

previously had managed the circuit's Broadway 

In Council Bluffs. 

Frank Brown, manager of the neighborhood 

Mllltao'. has been named manager of 

the Dundee, one of the top neighborhoods In 

Omaha. Jim Hemlnway. a booker at the 

Columbia Pictures exchange which was 

merged with the Des Moines branch, has 

been named manager of the Military Theatre. 

Former Green Bay House 

Reopened as Vic Theatre 

',.;:•:;..'-. u.w. '.vi.s .M(it!:i'..in Matt 

Welles, repre.senllng Mayor Otto RachaU, 

presided at lobby rlbbon-cuttlng ceremonies 

which formerly opened the Vic Theatre recently 

Formerly the Orpheum. the theatre U 

owned by Victor McCormlck with Charles 

Brock as an associate. Bud Owen Is manager 

of the Vic 

Long-Run Bills 

Close 

;.»,.•..-".:. ..'..'I ;..! !;.«.t«i'ment of 

"Around the World In 80 Days' in Cinemascope, 

which opened Christmas Day at t»cw's 

here, drew to a close approximately one 

month after Its start The prices scaled up 

to S3. "The Ten Commandments." which 

opened a.* the ChrUtmas attraction ot the 

Park in Wlnd-sor and the Strand In Hamilton, 

came to a close In both ritles Saturday 

'I>ap price for this picture wax $135. 

MONTREAL 

Cevrral motion picture theatres of Quebec 

province have rrported completion of 

rcnovntlun and modernlaition programs. 

Mrs. Marcel Aublii. owner of the Figaro 

Theatre of Terreb

C ALLAN MocNAMARA 

fofifori bf Fabion Boc/ifOcA 

"IT'S AGAIN FASHIONABLE TO BE TllllilTVancl 

69% of our Soo Line employees are 

saving regularly through the Payroll Savings Plan" 

"It's acain fashionahlo to he thrifty, and it is reassuring 

to note that 69'' 

of our rinpioyees on the Soo Line are 

making regular purchases of U. S. Sa\ings Bonds. Inflation 

is a complex tiniig. hut here is a sini]iie, direct step 

every one of us can take to help control the rising price 

spiral. Our recent company-wide campaign has proved 

that employi-es uaul to and tcill practice thrift by buying 

L'. 

S. Savings Honds." 

C. ALLAN MarN,\>l\K\. I'r,

• AlPNAICTICAL INOIX 

• AOIINCS 4 tXPLOlTiri 

• loxorrici baromctiii 

• tXNIIITOH HAS MIS SAY 

• rtATUm RCLCASI CHART 

• rcAiuKt Ktvicw oictsr 

• Reviews OF rCATURCS 

• SHORTS RCLIASC CHART 

• SHORT suajccT Reviews 

• SHOWttANOISIIC IDEAS 

BOXOfflCl 

THE GUIDE TO^BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Long Run Campaign 

For 'Age of Comedy' 

'The GoldcH Aac ol Comedy." the 78- 

tnlnutc feature made up from sections of 

films featuring Laurel & Hardy, Will Rogers. 

Carole Lomtmrd. Harry Langdon, Ben 

Turpin. etc.. was given a substantial campaign 

by Manager Adam G. Goelz and assistant 

James Richards for more than 

three weeks of excellent business at the 

Little Theatre in Baltimore. 

Goflz put >150. half of which was put up 

by the distributor. In the promotion. He 

recalls he conducted a comparable campaign 

on "Woman of the River" for about 

the same results. 

'It looks like you get out what you put 

into an attraction," he comments. 

"Comedy" was advertised as a world premiere 

at the Little. A truck equipped with 

a loudspeaker, record player and back to 

back signs was used all over the city for 

three days. Cards were sent to the theatre's 

mailing list, newstrucks were bannered 

and displays were arranged in several 

music store windows tlelng in some of 

the musical hits of "The Golden Age of 

Comedy." 

A false front featuring the world premiere 

idea. stUls and names of the oldtlme 

stars gained above-average attention. A 

staffer dressed In Keystone Kop attire 

"stood guard ' at the theatre and patroled 

the neighborhood business area. Double 

passes were traded with three local radio 

stations for plugs during opening week. 

Newspaper ad copy, with line-drawing 

type Illustrations, was along this line: "IDellghtful 

. . . These Are the Laughs That 

Made the Roaring 208 Roar." 

Space Rocket Theme Is 

Used in New Year Ads 

I-'MW circuit houses, m exploiting their 

annual New Year's Eve watch parties, this 

seaaon took the currently hot Sputnik 

theme and advertised "Out of This World 

Entertainment" as 1958 "blasUi off." Many 

circuit houses— all of which presented four 

consecutive features—Haled them as "Stage 

I." "SUge 2," and so on in "Your Rocket 

Ride to the Stars." Other catchllnes. such 

as "The Sky's the Limit." 'Up In the 

Clouds." and similar Ideas were used, together 

with thematic artwork The programs 

played to parkrd hniLses all over 

the circuit 

A Lobby Display by 'Showman of Year' 

This expensive looking display stretched 

clear across the mezzanine front facing the 

open lobby of the Harber Theatre In Oklahoma 

City, and was moved out front during 

the run. Manager Farrls Shanbour reports 

this striking arrangement can be 

made with cutouts from the 24-sheet at 

a very small expenditure for wallboard. 

Shanbour, winner of BOXOFFICE Showmandiser's 

Citation of Honor several limes, 

recently won Cooper Foundation's Showman 

of the Year citation. Notification 

came from Kenneth E. Anderson of Lincoln, 

Neb., general manager of the circuit 

which operates 14 theatres in Oklahoma, 

Cards to 

4,500 on 'Dance' 

Announcement po.slcard.s were sent to 

over 4.500 persons In the Buffalo area, 

comprising the theatre's mailing list. In 

behalf of "Invitation to the Dance." Manager 

J. Hayes mailed to all dance schools 

a mimeographed letter on the Gene Kelly 

film, each containing a program circular 

with a special discount coupwn printed on 

the bottom, good for adml.sslon at 40 cents 

matinees and 70 cents evenings. The dance 

school proprietors were asked to inform 

their students about the showliig and distribute 

discount coupons. 

A 'Little Hut' Gag 

A lociU caff wu,s rciuimcd "The Little 

Hut" and properly decorated with colorful 

streamers, some reading. "Step Inside 

for the biggest variety of meal.s available In 

the Medway towns from a good English 

dinner to a desert Uland meal." in the 

campaign for "The Little Hut"' at the Regent 

in Chatham, England. O. Williams 

is the manager. 

Colorado and Nebraska. 

The Coojjer citation was given in recognition 

of "outstanding performance in bis 

managerial duties at the Criterion and 

Harber theatres." Shanbour Is manager of 

the Harber and promotion man for both 

the Harber and Criterion. He managed the 

latter before being transferred to the Harber 

last September. 

Shanbour entered the motion picture 

business as usher at the Folly In Oklahoma 

City in 1940, and rase to manager of the 

Criterion in three years. During the war 

years he managed all Cooper downtown 

theatres in Oklahoma City. 

Hove You Tried New Twist 

In Promotions Lcrtely? 

There's an old saying that there is nothing 

really new. It"s Just the old Idea with 

a new twist, according to an article in 

Showman, National Theatres publication. 

Writers of the big ones don"t really come 

up with new material; they Just think up a 

new twist to an old story. 

Remember the old vaudeville gag line? 

""Who wa,s that lady I .leen you out with 

last night?" 

"She was no lady . . . slie was my wife." 

That same gag has been twisted Into a 

half dozen shapes: the last one we've heard 

goes like this: 

""Who was that lady I 

lajit 

night," 

seen you out wlf 

""She was no lady—and I didn't outwit 

her."" 

"Hilnk about It. 

In other words, give your old Ide 

new angle. 

Think about It. 

A new twlstt 

BOXOmCE Showmandiaat Jan. 27. 1968 — 19 — 1

TEXAS NEWSMEN GET A CHEERFUL 

EARFUL ON STATUS OF MOVIES 

Interstate Circuit Brings Critics and Editors 

To Dallas to Tell Their Upbeat 1958 Story 

In Texas, they believe In the direct approach. 

And. mused the collective executives 

of Interstate Theatres, what more direct 

approach to letting the state's newspapermen 

know about the long line of fullblown 

blockbusters due for theatres soon 

than asking them to come along and see 

for themselves? 

So, a week ago, from all sections of 

Texas, movie critics, feature editors, city 

editors and publishers came to Dallas to 

be guests of the Interstate executives at an 

all-day session of seeing new pictures and 

hearing about them. The movie roundup 

was a great success. The visiting newspapermen 

not only were greatly impressed 

by the lineup of pictures due, and at the 

general cheerful outlook for the film business—several, 

on the basis of recent downbeat 

trade stories, had been ready to write 

off the movie Industry—but the Texas press 

gave the event full coverage. 

City managers of Interstate Theatres 

brought along newspapermen from their 

hometowns, and acted as hosts during the 

Dallas meeting. In Dallas, the visitors were 

greeted by the top men in the Interstate 

organization, among them Karl Hoblitzelle, 

president and a 50-year veteran In the theatre 

business: R. J. O'Donnell, vice-president 

and general manager; John Q. Adams, 

vice-president and assistant to the president; 

W. E. Mitchell and Raymond Willie, 

assistants to the general manager, and 

Frank Starz, director of advertising and 

publicity. 

From Hollywood, the circuit brought 

George Murphy, the Industry's goodwill 

ambassador, who addressed the newspapermen 

at a luncheon. 

The visitors saw screenings of "A Farewell 

to Arms" and "The Bridge on the 

River Kwai" but the big Job of the day was 

selling the newspapermen on the fact that, 

as O'Donnell put it, the industry is not "on 

the verge of panic." He looked back at the 

years of growth for the Interstate circuit, 

and the plans it had for the future. He 

discussed the lineup of big pictures coming 

within the next four or five months, and 

assured the critics and their associates that 

the industry was in an upbeat mood. 

"Since last fall I have visited both coasts, 

headquarters for the movie Industry, and 

attended exhibitor conventions, frequented 

by film producers," O'Donnell said. "This 

has put me in a position to know what 

really great motion pictures are ready for 

release or will be during this year. I cannot 

recall when an immediate future looked 

more glorious. The public—looking for entertainment—will 

never have had it so 

good." 

Murphy, introduced by O'Donnell, picked 

up where the Texan left off, and told 

about the big production plans of the various 

companies, and the general upsurge of 

interest nationwide in motion pictures. 

The coverage given the promotion went 

over big with the press. It was fully covered 

in the newspapers, and the Dallas 

Times Herald published a special edition 

with the front page devoted entirely to the 

story "Fourth Estate Invades Big "D" for 

Movie Confab." 

The hoopla served another purpose for 

Interstate. It also kicked off the circuit's 

big winter business drive, "The 7-11 Challenge," 

in which all theatre personnel is 

to 

participate. 

The fop men in the Interstate Circuit were en hand 

to grccr the visiting newspapermen, along with 

their well-known Hollywood guest, George Murphy 

(center). At the left is the veteron of more fhon 

50 years in show business, Karl Hoblitzelle, Intcrsfafc's 

president, and at the right is the ubiquitous 

vice-president and general manoger of the circuit, 

R. J. O'Donnell. 

EXTiATln Dmus Times Hesald extra 

FOURTH ESTATE INVADES 

BIG D FOR MOVIE CONFAB 

FINEST FILMS âmha 

Writers Entertamed 

IN HISTORY NmLirffc 

HINTED FOR '58*'*'*^ 

By Interstate CtrcuM 

•= 

- Ffo*w 0*ff Stofy 

1 

Special issue published by the Dollos Times Henrid 

to creote enthusiasm for the meeting. 

Intcritote officials and newspopermen met infurmully to discuss pictures previewed 

of the Dolloi confob Shown of one of the sessions ore: left to right— 

Aubrey Van Hoy, city monogcr for Interstate in Eastland, John Q. Adams, 

•ice president ond otintont to the president; Claude Stewart. Waco city 

manoger, Gyntcr Quill, Woco News Tribune; Paul Hudgins, Tyler city manager, 

Virgil Moore, Eastland Telegram. Bill Underwood, Wichita Falls Record- 

News, Bill McReynolds, Amarillo News Globe; Fronk Stan, Intcntote's 

od publKily director, Kyle Rorc>, eiecutive director, Teiat COMPO 

Raymond Willie, assistant to the gencrol monogcr of Intcrstole Theatres (of 

right) met with a group of the visiting newspapermen to talk obout some of the 

upcoming product. Getting an earful on pictures they will be viewing soon 

are, left to right (seated) John Bustin, Austin American Statesman; Tony 

Zoppi, Dallas News, Paul Hochuli, Houston Press; (stonding) Bill Payne, Dallas 

News, Elston Brooks, Fort Worth Stor-Telegrom; Jock Gordon, Fort Worth 

Press, Gynter Quill, Woco News-Tribune. The critics offended on oil-day 

session. 

— 20 — BOXOFTICE Showmondi—r jAn. 87. 1AS8

National Movie Game 

Planned by Ari Heads 

To ttlil the molion picture Uidmtiy .s 

buslncsa-bullding campaign through public 

relations, the Society of Motion Picture 

Art Directors membership Is poUslilng ti 

notlonwldc quesUon-and-answcr game to 

stimulate (ilmgolng. according to President 

Serge Krlzman. 

Under a proposal advanced by Merrill 

P>'e and Art Lonegran. the art directors 

will endeavor to create an exploitation 

gimmick In which filmgocrs throuKhoui the 

nation can participate for prizes. A SMPAD 

committee has been appointed to delve 

Into the idea of this national movie game 

and the society plans to present a specUlc 

plan to the Industry. 

Sub-Run Uses Large Ad 

To Break Holiday Film 

One of the largest Christmas Day ads on 

the amusement pages In the Minneapolis 

papers was a 3-col. 16-lnch layout by a 

neighborhood theatre, the St. Louis Park 

of the Harold Field circuit. The first break 

sub- run house opened with "The Pursuit 

of the Graf Spee" on the holiday. 

The ad. costing more than $200. not 

only plugged the picture, but also called 

attention to the various Improvements 

made at the showhouse recently and Its 

free coffee "eappuclno" for patrons, the 

last-named an exclusive Item. 

We wanted to regain the momentum 

that our Improvements gave us and that 

we lost during the ten-day pre-Christmas 

slump, that this theatre and most others 

naturally suffered." explained Field. "Eminently 

satisfactory grosses on Christmas 

and the succeeding days Indicated that 

we accomplished our purpose." 

Field declared "we're trying, will continue 

to try and well give It everything 

we have in the way of aggressiveness and 

showmanship." 

Gable and Doris Day Tape 

Plugs for 'Teacher's Pet' 

\lj.„:.i::c -.^v- - .•.-"..; '-> Pl;iy a sub^t.nntlal 

role In the promotion of "Teacher's 

Pet." Paramount Is lining up the heaviest 

concentration of radio activity for any film 

in recent years. Clark Gable, star In the 

film with Dorts Day. has completed radio 

taping sessions to promote the Easter release 

comedy. These Include 48 individual 

salutes to newspapermen In each state. 12 

radio spot announcements, and several 

open-end interviews. The Gable tapes 

hmge by and large on the fact that newspapermen 

from all ever the country appear 

In the picture about a newspaper and 

newspapermen. 

Meanwhile. Miss Day has completed 506. 

40-second personal messages to dL^c Jockeys 

throughout the country and Canada. These 

are to be used to kick off her Columbia 

record. "Teacher's Pet," the comedy's title 

tune. The Day tapes represent some eight 

hours of recording. 

BOXOFTICE ShowmondlMf Jan n, IflSB — 

What's Public Service? It's Politeness 

And Courtesy! Here Are 9 Examples 

"Public service, an often used but seldom 

described or defined term. Is as important 

to motion upward in boxofflcc return 

as publicity, planning, promotion or 

presentation." reports the National Theatres 

Showman, adding, "because "public 

service' Is merely politeness and courtesy 

to the Individual and there Is nothing more 

Important In theatre manaRcmcnt." 

The NT house organ goes on to quote 

Emmett Shane. Westlake Theatre manager 

in Los Angeles, who said examples of 

public service may be one of a dozen things. 

and listed the following nine: 

1. Looking after the nicest Golden Age 

"chief" In your neighborhood (until she 

theatre manager 

talks as much about the 

as she might the local minister or priest). 

Example: Shane recently took a Golden 

Ager. ex-vaude star Belle Wilton, to the 

Paramount studios for a visit with "Houseboat" 

producers Mel Shavelson and Jack 

Rose, who are authorities on early day 

vaudeville. They earlier produced "Beau 

James" and "Seven Little Foys." 

2. Hiring extra-polite cashiers to answer 

the phone. A good natured. attractivevoiced 

cashier can be one of your most important 

assets. . 

3. Arranging for free, convenient parking 

for patrons. 

4. Getting an occasional autographed picture 

of a film star for local hospitalized 

teenagers. Example: A local child polio 

victim recently was sent an autographed 

picture of actor Marlon Brando after her 

^M VM 

An oampie of cihibitor promotion of the 

new COMPO iloqan, "Get More Out of 

Life .Go Out to MoTie," comci from 

Columbut, Ohio, arhcrc theotremcn in th« 

city pcriuoded the Columbut Cititen to mokt 

up o one-column lite morquee droving with 

the wording for uie on the Iheotre poge, intertcd 

in ortictri about molion piclurev 

Ciliicn artitt Bob Fcnion drew the "marquee" 

reproduced abo>e It oppeored in 

on article heeded "Camden. Maine, Hoppy 

Subttitute for Peyton Piece in Grand Film," 

in the January 3 itiue 

21 — 

parents requested it of llie theatre manager. 

6. Sending theatre guest tickets to nearby 

hospital patients for the friends who may 

visit them and become attracted to tlie theatre. 

Example: Shane has visited in his 

theatre's nearby vicinity three volunteer 

group.s—the Braille lastllule, the County 

Heart, and TB & Health as,soclatlons— to 

present tickets to weekly volunteers. He 

has also given passes to physicians at the 

nearby Medical Ass'n to give to the deserving 

poor among their patients. 

6. Encouraging Community Chest neighborhood 

leaders to use your theatre auditoriums 

or lobby for early morning campaign 

meetings before showtime. 

7. Participating In screenings of safety 

films during safely driving campaigns 

particularly around Christmas. New Year's 

and other major holidays. 

8. Training all employes never to raise 

their voices or speak rudely to patrons under 

any circumstances. 

9. Making close friends of the neighborhood 

small businessmen who can help 

spread goodwill work done by the theatre 

such as newsboys, hamburger stand waitresses, 

and so forth. 

Record Shop Tieup Aids 

'Jailhouse' in Ravenna 

Cliarlcs Tucker, maiia/cr of the Ravenna. 

Ravenna. N. Y.. tied In with a local 

record dealer for promotion of "Jailhouse 

Rock." The record shop gave a window 

display to the picture and furnished the 

theatre with a hi-fi set for playing the 

music from the film a week in advance. 

The shop also purchased 25 adult admi.ssions 

which were given to persons buying 

the "Jailhouse Rock" record, and it ran m 

co-op ad in the paper plugging the picture 

and playdates and the ticket giveaway. 

When Tucker played "Baby Face Nelson." 

he had a one-sheet counter display 

at Woolworths with toy machine gtms 

surrounding it and he set up a book display 

In a local bus station. 

Dance Studio Girl Gives 

Free Kisses at Theatre! 

M.in.TKcr Wilf Larose of the Palace at 

St. Catharines. Ont.. pulled a provocative 

gag for the opening of "Kiss Them for Me." 

by announcing that male patrons would 

be presented free kisses from a pretty young 

lady, but added the Latin words "Caveat 

Emptor" (Let the buyer beware!) 

Larose announced: "Every male patron 

entering between 7:45 and 9 pm. will receive 

a Free KIm from a beautiful hostess 

from the Arthur Murray studio." As foolnote 

he pointed out: "Lodles . . . "Hie Manager 

will be available." indicating that the 

females would receive attention from Larose 

himself.

" 

New Year's Eve Party (Matinee) for Kids 

Girl Scouts Build Gift 

Tree in Theatre Lobby 

Winds Up Series of December Extras! 

December, traditionally the "toughest" 

show business month of the year, ended 

1957 with a blaze of glory for Manager 

Nyman Kessler and the tired but happy 

staff of the DeWitt Theatre in Bayoniie. 

N. J . thanks primarily to what Kessler 

calls "two of the most successful kiddy 

shows ever staged. 

"The month was a very active one here," 

Kessler reported, "with kiddy shows plus 

our regular shows, our entire staff was 

pretty well tired out. but it made us all 

happy to see so many happy children." 

Kessler opened the month with a Saturday 

afternoon kiddy show featuring the 

"Johnny Jellybean Show" from the Time 

for F*un TV series on stage. The TV show 

is presented Monday through Friday at 

noon on station WABC-TV in New York 

City and is one of the most popular children's 

shows on television. 

The stars are Bill Britten as Johnny 

Jellybean and D. J. Faye as Penelope the 

Rabbit, and the show features ventriloquism, 

music, puppets and magic. Kessler 

used heralds, ad lines in daily newspaper 

ads and enlarged photos of the show stars 

In the lobby, over the candy stand and over 

the twxoffice for almost a month in advance 

of the show. 

"I was on stage as one of the participants 

in the show," Kessler said, "much to the 

delight of the children and their parents. 

They put a wig on me and rolled up my 

trouser legs. Then Penelope the Rabbit 

had one of the children from the audience 

come up on stage and cut off my necktie in 

a half dozen places. Then through audience 

participation in having the children 

yell out magic words, they returned my 

necktie to me in one piece. 

^ ^ 

Penelope Ihc Kobbil. Monagcf Nyman Keillor 

ond child from the oudienco ihown ol the 

mikc during the Johnny Jellybean mohnee show 

for the youngitcri. 

"It is amazing how txith Johnny Jellybean 

and Penelope the Rabbit captivated 

the audience for over 30 minutes with solid 

entertainment. It was wonderful to see 

everyone having such a good time. Prices 

were increased to 50 cents for children and 

90 cents for adults for this special matinee. 

In addition to the stage show, we had two 

special kiddy feature pictures and five 

color cartoons. Free star photos also were 

handed out." 

The second outstanding kiddy show was 

the annual New Year's Eve matinee party 

for children on Tuesday, December 31. 

The party was advertised as, "Welcome the 

New Year Just LJke the Grownups Do at 

Your OwTi New Year's Eve Matinee Party." 

Each child received three gifts, a horn, a 

hat and another novelty noisemaker, which 

Kessler said, "gave them a chance to blow 

off plenty of steam, and they sure had 

plenty of that." 

The theatre offered an eight-unit screen 

show, including "Tarzan and the She- 

Devil," Abbott and Costello in "Jack and 

the Beanstalk," a Three Stooges comedy 

and five color cartoons, including a community 

singing cartoon. Admission price 

was 35 cents, and concession sales were big. 

"We spared no expense in advertising this 

in our newspaper ads." Kessler said, "to 

sell this show to the parents and their 

children, since many parents accompany 

their children to such shows." 

To further bolster December business. 

Kessler had other events in work, too, with 

two sponsored kiddy shows, on December 

23 and 24. The first show, sponsored by 

the Police Athletic League brought in 2,400 

youngsters, who spent plenty at the candy 

counter. 

The following afternoon, the AAA Sport 

Center sponsored a free show for some 2,500 

children. 

In addition to this, Kessler also had 

eight merchant ads on the screen, another 

annual event for added Income. 

Kiddy Shows, Yule Ads 

Fight Holiday Slump 

Figuring that the December slump was 

inevitable. George Jonckowski, manager of 

the Prague Theatre, New Prague. Minn., 

set out to make up the deficit In a positive 

way. 

"I .sold, In our town, which has a population 

of 1.915, three consecutive Saturday 

Christmas kiddy shows to the local 

Civic Club. I also sold a free show for the 

public .school and high school, and .sold 78 

merchant sea.son greetings ads to be run 

before and through the holidays. 

"Prior to these Christmas promotions," 

Jonckowski continued, "I sold $25 worth 

of adult theatre tickets for $22.50 to the 

buNine.Hsmcn to be given out as gifts and 

promotions." 

J. P. Harrison, manager of Interstate's 

Campus Theatre in Denton, Tex., cooperated 

with the Girl Scouts of Denton 

County in his Christmas theatre decoration. 

A large tree branch was erected in 

the center of the lobby, painted white and 

adorned with hundreds of ornaments made 

by the Girl Scouts of the county. It was 

lighted by overhead spots of red. green and 

blue. 

Harrison, when approached by the Girl 

Scout leaders on the tree idea, immediately 

gave his consent to the display as a goodwill 

project. There are two large state colleges 

in the city, and since the theatre Is 

in the main shopping district of the town, 

the tree is being seen by many people. 

Credit is given to the Girl Scouts on a sign 

at the bottom of the tree. 

Harrison is one to see the public relations 

aspect of a project such as this. He 

has been in show business for over 30 

years, and is still "going strong" at his 

70-plus years. He continuallj' works with 

organizations at the colleges and the public 

schools of the area. He has been city 

manager here for several years for Interstate, 

which until sale of three theatres to 

Trans-Texas four years ago. operated four 

local houses. 

Many people, stopping on the sidewalk, 

and coming Into the lobby to Inspect the 

tree commented on the unusual decorations, 

especially a star made from ordinary 

paper spoons, with gold glitter on them. 

Thei'e are also Santas made from colored 

paper, cresses from ice cream .sticks, large 

snowflakes from foil cookin:' plates and 

hundreds of otiier Items. 

Sound Coverage for 'lailhouse' 

A station wagon rigged up as a 

soundtruck covered all the school areas and 

downtown for the showing of "Jailhouse 

" 

Rock at the Poll Palace in Merlden. Conn. 

Manager Tony Mnsella plastered the side 

of the station wagon with proix'r signs and 

fixed a Ufeslzc standee of Elvis Presley 

atop the rear bumper. Tlie record playeramplifier 

played Presley records and announced 

the playdates. 

— 22 — BOXOmCE Showtnanditcr Jan. 37. 1958

-^ 

. 

> 

^ 

Jp 

Coeds Model Fashions 

At Boulder Theatre 

Old iilfii v.iil\ ti iitrt tttioi and we uac 

the term udvisi-Uly— tliM-rilx-.i Ix-s Newklrk's 

handluig of his styli- shows nt the 

Boulder nuatrc In Boulder. Colo. 

The style shows tliem-selves. which Les 

holds s«mlaiuiually isprlnK and fall) arc 

big eiKiush promotion jot>:> and bring In 

plenty OOI. But Lcs Isn't satisfied with a 

Ueup sucli as the local Brooks-Fauner 

store and its supply of the latest In fashion 

creations. Les had to go It one better. 

The models ... the gals who show off 

these distinctive costumes . . . Include at 

least one coed from each sorority at Colorado 

University. 

How's that for tielng up the loose ends? 

And you can bet that tlie style shows are 

not sirlcUy hen parties— not with those 

luscious coeds for the college men to drool 

orerl 

Les Newklrk reports great success, and 

small wonder! 

Paperback Editions Due 

For Four U-I Stories 

.Va part oi Us exploitation campaign on 

four current and forthcoming releases, Unlversal-Int«matlonal 

has arranged for publication 

of paperback editions of the stories. 

William Paulkner's "Pylon." brought to 

the screen as "The Tarnished Angels." will 

come out as a Signet book with a photo of 

Dorothy Malonc from the cast on the 

cover; Bantam Books is publishing Whit 

'' i^terson's "Badge of Evil." with a cover 

calling attention to the screen version. 

Touch of 'Evil." and specially written fic- 

UooUatlons of "The Lady Takes a Flyer 

and ""Man In the Shadow." both original 

stories, are being published by Avon Books. 

All four books are due to hit the newsstands 

within the next few weeks. 

Ties in 1st Baby Contest 

Tooy Masella. manager of Lo€w"$ Poll 

Palace In Meriden. Conn., tied in with the 

local Record-Journal to offer special prizes 

to the first baby bom In 1958. The contest 

was announced in a full-page cooperative 

ad. which Included a two-column 

by five-inch Palace ad on ""Legend of the 

Lost" and a two-column by two-inch ad. 

located at the end of the banner head, 

plugging the film and dLKlosing that the 

theatre would give a S2S savings bond to 

tbe first new arrlTal of the year. 

Rock 'n' Roll Stage Show 

Cliirrn. M.'. .'.•II. mana^rr of the Elmwood 

at Pcnn Van. N. Y.. set up a sUge 

presentation for "JaUhouse Rock." which 

featured a {wpuUr local disc jockey, a 

well-known area comedian and an Elvis 

Presley Imitation contest The deejay, said 

M'.'.chell. went all out to give an entertaln- 

: : evening with his .•(election of rock and 

roll record.^ and the comedian added much 

to the event. TTic kldx turned out in force 

for the rock and roll program and It was a 

tremendou.Îy successful evening. 

A Few Low Cost Ideas to Add Extra $$ 

On Science-Fiction or Horror Films 

The toUowing article, offering tips 

on science-fiction aitd horror films 

promotions for small town theatres, 

was wrttten by Stanlev Farnsioorth, 

manager of the Academy Theatre in 

New aiasgow. NS. 

• • • 

Some thcatrcmcn may (eel that It Is not 

necessary, or worth while, to do much promotion 

on science-fiction or horror films, 

since they "sell themselves"" in most cases. 

This Is an expensive attitude to take because 

most any film ever made will repay 

promoting with at least a few extra dollars 

at the boxofflce. Even a surefire hit like 

"Loving "Vou," when promoted, will bring 

in needed extra dollars. On a low -rental 

film, a large audience meatis extra big 

profits. 

SEVERAL BUSINESS BUILDERS 

Here ai'e a few lnexp)enslve ideas which 

paid off on science-fiction and horror 

films. 

For "Red Planet Mars" and "The Man 

From Planet X" I ran a lucky planet contest, 

which was advertised In the local 

paper and In the theatre window. The 

names of nine planets in the earth's solar 

system were listed, Mercury. Venus, Earth, 

Mars. Jupiter, Saturn, Uranus, Neptune 

and Pluto. Patrons were asked to choose 

one of the nine planets, write down its 

name and bring the slip of paper containing 

the name with them to the evening 

show. The first ten patrons who bought 

admission tickets then presented at the 

boxoffice the name of the planet which we 

had chosen as the lucky one. won a theatre 

pass from the cashier. 

Another idea Is to have one of the ushers 

dress In a space suit (white coveralls and a 

fireman's smoke helmet will do) and sell 

candy or Ice cream and other concessions 

Items. Advertise in the paper. 'Buy your 

candy, etc., from the man from outer space 

In person at this theatre." The children 

love this sort of stunt. 

.AND INEXPENSIVE. TOO 

For horror shows, here's a successful 

ballyhoo: Place a small Iron cot In the 

theatre window, heap old rags on It In the 

shape of a human body, then cover it with 

a white sheet and a showcard reading: 

"This is not the monster. This Is his victim." 

along with the name of the picture 

and other pertinent information. 

Another economical promotion is to have 

a mystery .seat contest Ix'fore the theatre 

opens or at Intermt.islon. Place drawings of 

a skeleton under about ten seats (stick 

them on the bottoms of the seat.i> spotted 

throughout the house. Then at Intermission 

announce that everyone who finds a 

iOceleton under hl.t .•leat will win a theatre 

pass. 

If you can borrow a sound effects record 

from your local radio station, a good Idea 

Is to play It after your trailers. Then while 

BOXOmCE ShowmandiMr Jan 37, IBM 23 — 

the sound effecls arc being played announce 

over the theatre public addre.-w .^stem your 

coming horror .-Jiow. 

A real good idea for an lnter editors witnessed the 

showing of "Bonjour Tristesse " at the Columbia 

home office as an official part of 

the itinerary for press folk attending the 

sessions of the New "York Dress Institute. 

"Bonjour Tristesse" will go Into general 

release In February. 

Stage Shows Added 

The tie luxe 61. Louis Park. MiuaeapoUs 

neighborhood theatre In the earliest 28- 

day clearance slot. Is inaugurating a policy 

of two stage shows at least one night a 

week without any admission boost. Talent 

Is being recruited locally. Harold Field Is 

the owner. The theatre recently started 

ser\'lng coffee cappuccino, a combination 

of coffee and chocolate, grails to customers. 

It also boasts ample parkmg spsce 

and recently increased Its newspaper advertising 

lineage. 

Two Set '58 Xmas Rentals 

Two enterprising Schlne theatre managers, 

with only three weeks gone of the 

new year, have already set two 1958 Christmas 

theatre rentals. The first was set at 

the Riviera. Rochester, and the second by 

Charles Tamme at the Kent Theatre. Kent. 

Ohio.

BOXOFFICE 

BAROMETER 

Thit chort records th« performanct of current ottroctiont in tht opening week of their first runs la 

III* 20 lte)r cities checked. Pictures with fewer than five engogemants ore not listed. As new runs 

ore reported, rolings ore added and ovcroges revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre monogerj With 100 per cent as "normol," 

the figures show the gross rating above or below that mark. 

(Asterisk * denotes combination bills.) 

200 190 215 700 150 280 225 175 130 200 300 251 

Battle Hell »DCA) 

90 100 125 95 100 90 100 75 150 100 90 95 101 

II \mi1 (..,(1 ( rc.il.il \\.. 111.111 

'Blood of DracuU (AIP) 200 65 125 145 225 90 85 75 126 

Dalton Girls. The (UA) 85 100 100 100 100 100 100 100 100 98 

Don't Go Near the Water (MGM) 200 220 150 260 180 380 260 120 125 125 145 200 250 201 

Enemy Below, The (20th-Fox) 

Enemy From Space (UA) 

125 160 100 220 200 140 100 150 150 150 160 150 

90 200 100 95 80 113 

Escapade in Japan (U-I) 90 90 120 80 

Fire Maidens of Outer Space (SR) 

French They Are a Funny Race (Confl) 

Girl in Black Stoclcines, The (UA) 

God Is My Partner (20th-Fox) 90 85 

Green-Eycd Blonde, The (WB) 80 100 60 

100 90 120 80 85 120 90 120 100 99 

210 90 165 95 90 130 

125 190 140 120 130 141 

195 75 80 100 100 100 108 

100 

90 65 

120 110 90 99 

85 80 

Gun Battle at Monterey (AA) 100 100 100 120 100 90 102 

Happy Road, The (MGM) 110 115 180 100 75 175 90 121 

HeU Bound (UA) 100 75 100 100 100 85 

HeU Canyon Outlaws (Rep) 100 100 95 100 60 90 100 92 

How to Murder a Rich Vncle (Col) 210 100 300 65 125 160 

*I Was a Teenage Frankenstein (AIP) 200 65 125 145 225 90 85 75 126 

Jamboree (WB) 65 80 100 185 65 100 60 90 90 65 100 85 90 

Junsle Heat (UA) 100 100 100 100 90 90 75 94 

Kiss Them for Me (20th-Fox) 125 85 130 195 80 110 90 125 95 80 115 90 90 150 90 120 111 

Lecend of the Lost (UA) 110 110 225 140 180 130 120 175 130 120 125 150 85 160 175 120 200 150 145 

'Love Slaves of the Amazons (U-I) 85 60 95 200 70 95 70 100 115 60 95 

Man in the Shadow (U-I) 95 200 60 120 100 115 

'Monolith Monsters (U-I) 85 60 95 200 70 95 70 100 115 60 95 

'Motorcycle Ganf (AIP)

Aa li«f«rvr«t«llv« •nclvtu •' i«T •f^ tf*4«9r*«* r«vi««». Til* ylvt and NXnwt •i^n* lf»41««f« 

4««r«« •# maflt Lltttnt* co««' cyrr«nr r«vl«wt. MOrfotad r»«yl«rlt. Tklt 4«««nm«nf ••rv«« 

1 (o •< an AlPHAIITICAL INDIX lo Ualvra »l«aM> ^ymkol K) ««nol tOXOmci 

• liM llibb«n Asa'd Winnai fkoiogfapkr :; Color. C Cif>a>naS Good Good. 

Fair. 

P 

2111 AMaclvv Tk* (H) S Vm*^ Of. 20-ru 

2160 tkaalMMt Sawia. Tka 

tS5) K Niriir imura 

21 « N«au (70) llila*aai A« 

21J2 «nw la Raaa (73) « CoaOr. Rm 

I110 1>OA'n« ta Ct

REVIEW DIGEST Very Good; • Good. " Fair, Poor, - Very Poor In the lummary '• it rolcd 2 pluicj, - o 2 minuici. 

" = s 1 

a. •- >- 

,

. M 

f««t«f« producKoni by company In order ol r«Uo*« Numbof In tûoro It n«rtonal folooto doto. Runn(ii« 

rtMo H In poranfKoMk C *> *ot CinomaScopo. y VutoVition; t Svportcopo; H Notwromo; K lt««oUcopo; 

T Tochniromo Symbol O donoioi BOXOfFICI Bluo (Itbbon Aword, 'J color photography. LoMon ond combi* 

ASfiont th«r«of indKofo story typc-^^CompUU hoy on noil pogo.) for r«vto« dotot »n4 Plctwro Outdo 

pa9« nwmb«r«, lOo Ro«l«« Otfott. 

Feature 

ALLIED ARTISTS C 7 • 

': Lil.ti* J«« «;«> . 

S711 

n f'j JtfTrtM. Awb tlkUwia 

>' Uoicri. .\nthony (i«xler 

Woman ot tbt Riiir (98) D .213 

8o()hli Lorri). (rrriril Oury 

Tbt Brotberi Rico (81) Cr. 211 

Kldiard Cootc, Dlinoa FoMr 

M-G-M 

chart 

i_^ 

it: OTirna tad lh« La«t Salarl 

(10) Ad 728 

liorilaa Intl. RrtU Bl John 

IK Tbli Could 8a Iba Nl|bl 

(103) C 729 

Jean Hlaaana. Paul DoucUa 

HOTbi Lima Hul (91) C 730 

All llir.lnrr. Btaotrt (IrinfR. 

I>3>IJ .Mien 

r Tbt Saicnlb Sin (94) O 0.731 

Uranor I'lrker. Oenrft Bmdtn. 

Jrin Pierre 

91 Sonilblni of Valua (113) D 734 

Ut CUmmu 

a eOitaa 

^MU(« 

(«2) e * 5737 

Loit A:bir. 

JelJinf Oiln. Udle Albert 

Hair Mt Good (80) (g) C. .5706 

Hal Uirch. Jot K. Biea. Jaty 

Fiye. Marry Andan 

Zero Heorl (80) 0..57«7 

Pari Andriat. Linda Darsall. 

Slerlint Baydaa 

Tha Tin S»» (93) «... W 5708 

Heeiry Foodi. AaUtiny Perklae 

Betty Pilaar 

The Sad Sack (98) A C 5789 

Jrtr; Um\i. Daild Wayaa. Ptvllla 

KIrl. I'etar LatTt 

o 

O 

< 

Bt»«M»» am woi 

ArViB. BMM Baa. Cb» 

Lalift 

«n w saos 

f1®Tka Aila«yfe« SkfMaartar 

> Ha. 

( 

Rabart Oarka. 

Harilia Bimr 

KaoM Dvud. 

n Vlkla« WoMn n. Saa 

SartaiM ( ) FO ZU 

Aktr taUia Buna Caboi. BrW 

OR«l»a t* Wwto* (67) 227 

Phil Ctin. CiilMrIm klrl.eod 

Tkt SifarKktr (97) 810 

Kit UlUmd. Rarti Jorn. 

jMOMIa SlRlr 

OSntn Killt of Roaa 

(107) © M 811 

Mvia Lam. Marlta All«la 

All at Saa (87) FC 

Mk Patau—. Iraaa Braaaa 

OSaaalak Affair (95) 

9 S71*| 

Rlehard Kllry. Ckrmm SatQto 

HKk Hall ( ) » . 

>ttm Dank. Baka 

S7U 

aiaairt 

I orta »m fttm SaTi 

C«a»T (70) C 00 9n3 

l>o>i> MaMfaaarr. BHdi Blaarl 

>|la tt* llaa« (Q). 

••aaltar Tritlaiia 

'""' r CD 

-, I> Nh«. J 

(79). C 229 

Alia Rml k 

a Rkh Uacif 

C 224 

J.-. :. 728 

Ont •taUMn 

(M) © CO.. 

Tal BryiSM. klirk Britrll. Oilr* 

nUuM. L«« J raM> 

Undtmlir Warriar 

I > © Ad 

IMn PaUtr. Qdr* Ktlly 

70 

c: 

•< 

BOXOFFICE BookinGuida Jan 37, 1968

FEATURE CHART 

RANK 

>-

; « 

> Snll. 

riM kmy to l«tt«ra and comktn«tlona fhar««f Indlcotinf itorv VvP«- Actio* 

Drama; lAnl Anlmalad-Acllon; iCi Comady: CO' Comady-Oroma; iCil Ciima Oroma; lOM) Drama 

vtlk Matla; (Om) 0a

MayS7 

Jun 

Shorts chart 

Short 

tub|«ta, llit* Jun 57 + 7-27 

1757Mh«>'s Glorious 

1758 Magoo s Masquerade 

Aug 57 + 8-10 

,^, ^ (1957-58) 

Z751 Magoo Snes tJie B»ik 

_,, _ '6> O S«g57 ff 10-12 

2752 RocUmmd Magoo (6) Oct 57 .... 

2753 Magoo's Moou 

Hunt(6'.'j) 

2754 Magoo's Prhate W« 

M»,57 

«) Ok 57 

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"fSICAL TRAVEURKS 

2442 Wonders o( Chicago 

. 

Mu:.)rv to CO with It. Cinema- 

Scope without color mean."i nothing. 

Ixit thLs one ha« evrryUiliii; 

to make It a good .ihow. Played 

Fri. Sat Weather: Good.—B. 

Benclund. Trail Theatre, New 

Town, N D. Pop. IJOO. 

Dtno (AA>—Sal Mlneo. Brian 

Keith. Su.van Kohner. SaJ Mlneo 

popular with the teenat^t-r^ 

That's about all we get In the 

audience nowadays. Played FrI 

Sal. Weather: Cold. — Michael 

Chlaventone. Volley Theatre. 

Spring Valley. lU. Pop. 5.123 

Dine (AA)—Sal Mlneo. Brian 

Keith. Susan Kohner. Played a 

few days back and sUll have not 

been able to figure out how a 

us as badly 

good show could fail 

unless It was the other featxire, 

which could not hare been any 

worse. It was "Man In the Road." 

PUyed Wed. -Sat. Weather: Ught 

snow.—Harold Bell. Opera House. 

Coatlcook. Que Pop. 6341. 

AMERICAN INTERNAT'L 

Rock .All Night ..\IPi—Dick 

Miller. Russell Johnson. Abby 

Dalton. Well, here's a switch. 

This one starts out as a rock and 

roll movie and ends as a crime 

story. It's certainly different and 

the audience was well-pleased 

with tt. We did fair busme&i. 

playing It on a double bill with 

"Dragstrlp Olrl." which Is a fair 

offering, but a confusing title. 

Some of my patrons before entering 

the theatre asked me If 

It were a striptease film. A good 

program for modem audience.^. 

All we need Li a rock and roll 

horror film. Played Wed.. Thurs 

Weather: Mild — Stan Famsworth. 

Academy Theatre. New 

OIa.igow. N. S Pop. 9.933 

COLUMBIA 

Guns of lort Pettirojil. The 

(Col>— Audic Murphy. Kathryn 

Grant. Hope Emcr.%on. Thw icot 

a big play and wax well Ukcd. 

Color good. Story had a new 

twLit. Audle popular -Prank EL 

Sabln. Majestic Theatre. Eureka. 

Mont. Pop 939 

Jeuute Eageb —Kim Novak. 

Jeff Chandler. Agnes Moorehead. 

People are not Intere.vted 

In the sordid life of some cx- 

•twwglrl. They want something 

happy to see. They want entertainment 

Played liest time to below 

average business Played 

Sun.. Mon.Tues Weather: Good. 

—Mel Oanner. Circle Theatre. 

Waynoka. Okla. Pop. 3.018. 

TmimmOmm, Tbe (Coh— ReUnic. 

JerooM Oourtland. Beverly TTlcr. 

Joseph Callct*. I used this one 

for my free Santa Claiu Day show 

and It waa ipotuored by the local 

CXMnmcrdal Club The place waa 

Just packed with ktd< and even 

a few grownups 

A lot nf the kids 

had not been In the theatre since 

laat year's free show. But I am 

sure they all had a good tbne 

watching thu. a.i tt wa« a rery 

good picture for the whole funilly 

Played Siit Weather: Nice 

Harry Hiiwkln.son. Orplu-uin Theatre. 

Marlttta. Minn Pop 380 

Bally Shorts 

\ kimhI (rrn.tgr pirture like 

"Crlnir In the Strrrt^" l—Stephen 

McNolly. Peggie Castle. 

Robert Vaughn. Republic u.sed to 

make good we.stcm.s Maylie If 

they forgot about Jes.se James for 

a while they would get back on 

the ball. Played Wed.-Sat 

Weather: Cold. — Harold Bell. 

Opera House, Coatlcook, Que 

Pi>p 6J41 

Man In the Road (Rep>—Ella 

R.ilnrs Derek Farr, Donald Wolfi- 

After playing thLi I am still 

mad. and do not dare to .say 

anything except leave It alone 

Played Wed-Sat. Weather 

Light .snow —Harold Bell. Opera 

House. Ooatlcook. Que Pop. 

6J41 

Sr«iMial. Inc. — Robert 

Hutinn PnlrlcU Wright. Paul 

FJ:. horxLs Wc hadn't booked 

fr.irn Republic for a long time, 

and wc really ahould have. 

Hidden 

.it the 

ijî.siii.* ; not 

very i: vi-d 

PrI.. .-.: .' ! .;.; A. 

La Pla/Ji Tlieatre. Anlonllo. 

Colo Pop 1255. 

20th 

CENTURY FOX 

Itov on a l>olphln '20th-Pox) 

Alan Ijidd. Clifton Webb. 

Sophia Loren The boy could 

have been on u horse, a bicycle, 

or most aiiytlilng else and done 

us more good than he did on 

the big flail Really not a 

bad picture, but Ju.st did not 

draw. Played Sun., Mon., Tues. 

Weather: Good —Paul RIcketta, 

Ne.ss Theatre, Ness City. Kas 

Pop. 1,612. 

OotUw's Daaghter, Tbe (20th- 

Fox>— Bill Williams, Jim Davis. 

Kelly Ryon The only redeeming 

feature of this TV western is It* 

color. If they can make these 

cheaples in color, why can't they 

color the good ones?—Prank E. 

Sobln, Majestic Theatre, Eureka. 

Mont. Pop. 929 

Revolt of Mamie Stover, Tbe 

(20th-Foxi—Jane Ru.ssell, Richard 

Elgan. Agnes Moorehead. A 

fairly good picture In Cinema- 

Scope and color. The .scenery of 

the Hawaiian Islands was really 

.something to see The picture was 

very clear on the .screen and 

needed no focusing which Ls not 

always the ca-se with Cinemascope. 

All In all. It was a fair picture 

and satisfied an average 

house. Played Mon.. Tues. 

Weather: Fair —F. L. Murray, 

Strand Theatre. Splrltwood. Sask. 

Pop. 355. 

Sun Also Rises. Tbe i20th- 

Fox)—Tyrone Power. Ava Gardner. 

Mei Ferrer .An excellently 

mode movie that I predict will lay 

on egg In all .small towns. It certainly 

did here. Poorest business 

In many months. Played Sun.. 

Mon. "Tues—Rod B. Hartman. 

Roo.sevelt Theatre. Grand Coulee. 

Wa.sh Pop 1 ."wvi 

'Heart' 

Good 

A nirr little film. "The Heart 

of Show Ituslnrss." has the 

bittest selertlon of arlon and 

artre>»es that any film can offer 

you. The color Is rerr good 

and the way It Is prt-»ented 

also Is very rood. If you nerd 

a 4S-mlnutr program filler. thU 

will be good. 

II\KKY HAWHINSON 

Orpheum Ttiejtrr 

MarielU. Minn 

Yoonc and Dangrroat i20thp.,x 

M iric Damon. LUI Gentle. 

y xv>. Doubled with 

I Baby." Both are 

okay with 'Young and Dangerous" 

taking top rating. These 

teenage D. B have become my 

bread and butter here of late, as 

thev are t»- :ig. It seems, 

that can t :>ough extra 

business to omit noout And. forgive 

me for blowing off again, 

but I wLsh these guys in Hollywood 

would improve on thMS 

(Continued on following page) 

BOXOFT1CE BookinGuid* Jan n 19^*

.' 

EXHIBITOR HAS HIS SAY 

(Contlnuod from preceding page) 

!• tures. After all It Is 

t:.^ rrs who come to the 

theatre most. Give them some 

top vounR stars, color, top songs 

and make the story a little -better 

and I think they would do even 

better than these D B. combos. 

For In.stance. "Summer Love" 

from U-I and "Singing Idol" 

from Fox. But even at that, 

"Young and Dangerous" was 

"real cool"—whatever that means! 

Pln.vfd Sun., Mon. Weather: Cool 

and clear.—Victor Weber. Center 

Theatre. Kensett, Ark. Pop. 

1.000. 

UNITED ARTISTS 

Heidi and Peter (UA>—Elsbeth 

Sigmund. Thomas Klameth. 

Helnrlch Gretler. I played this 

picture for my free Christmas 

show for all school children and 

a better Christmas show for children 

would be hard to find. I 

played a Columbia two-reel comedy, 

which also was good, for a 

swell program. I had over 300 

Uds, from big ones to Just about 

as small as they make 'em, and 

talce it from me, there wasn't a 

peep out of them through the 

whole show. This was in the 

afternoon and in the evening I 

had a fair hou.se of adults, and 

the adults enjoyed the picture as 

much as the children. It Is a good 

nonprofessional show. Played Fri.. 

Sat. Weather: Perfect.—F. L. 

Murray, Strand Theatre, Spiritwood, 

Sask. Pop. 355. 

Trooper Hook (UA)—Joel Mc- 

Crea. Barbara Stanwyck, Edward 

Andrews. Good! Little e.xtra business, 

but it's in black and white. 

Golly, we do need color!—Ben 

Spainhour. Twilight Theatre, 

Greensburn, Ka.s. Pop. 1,500. 

UNIVERSAL-INTERNAT'L 

Bark From Eternity (U-Ii— 

Robert Ryan. Anita Ekberg. Rod 

Steiccr. Boy, oh, boy, this is a 

picture that keeps you on the 

edge of your seat every minute. 

The acting Ls very good and the 

stor>' also is good. It would have 

been nice m color also. As far as 

the bu.slnt-N.';. it wris poor because 

of the holidiiy.s Played Sat.. Sun. 

Weather: Cool.—Harry Hawklnson. 

Orpheum Theatre, Marietta, 

Minn. Pop 380. 

lO-D—June Ally.wn, 

Interlude 

Rossano Brazzl, Marianne Cook. 

Had we fully known what we 

know now about this picture. It 

would have been played at a 

better time than before ChrLstmas. 

It has that top quality In 

all phasi-s nporied to make a 

ST' 

t:.- 

y

' 

' 

Opinions on Current Productions 

ÊATURE REVIEWS 

lTink«l O 4»"»M« «•••< pl«oio«co»lij; C Ciiwmalcop*; V VliloVhlan; C imptntop*: » Nafaram* For .lonr tynsiitli on .oth pitiur., ie< tc...»c iidt 

Bon/our Trisfesse 

I .iliiinlM.i 93 Mlmilr-i 

A 

Rjllo 

Ditni 

2 5M e O 

l(«l. Feb. 'SS 

Proof tliai It Is i>.>v;iki :, '!il 

(llml2!itlon of out' of tin- mo^t w widely tli.--. i > >1 

I mronts lulliirt.-. 

books Tlic nrclosely 

to thi- 

> III. yil there 

Is nci'h'.nit In ;.i. ;.,... .....;, >^>i., ...... to V.-.c tunic, cnn be 

"iir.K-'.i .1 out n.i » bft-ils for termlUK It unfit for Juvenile 

ooii'.utr.ption In fnct. It U from the tcenaRc group that 

t.'-.r orr.rlnK probably will attract n larRC portion of Its 

p.it:vii,»K-e Producer-director Otto Prcmlnger again upholds 

hLs reputation for productional courage In bringing to the 

screen what many have called a daring—even licentious 

theme, and to htm must go full credit for having recruited 

a flawless, marquec-mlghty ca.st. In the topllnes thereof arc 

Dborah Kerr and David Nlven, who.se performances are 

e.xpectodly suave and superior, but acting honors are pilfered 

by newcomers Jean S*'berg and Mylene Dcmongeot who 

prove themselves thoroughly accompll-shed actresses and 

whom fan* arc going to vehemently demand more of In 

future screen fare. The photography In ClnemoScope and 

Technicolor Is masterfully ixccutrd. 

David Nlvrn. Prlwrah Krrr. Jean Srbcrg. Mylene 

Demoiinrol. C.roffrey Hornc. Waller ChUri. 

FoTt Dobbs 

Warner Bros. t713) 90 .Minutes 

RjSo; 

Weilern 

1S5-1 

RcL Feb. 8. '58 

Clint Walker, who has starred for three seasons In the 

television show, "Cheyenne." produced by Warner Bros.. In 

this makes his first theatrical appearance, nl.'ô under the 

egls of Warner Bros. There Is no question but that he has 

built up a considerable TV following which should help the 

Iwxoffice when this picture Is shown. Tall, strong and goodlookmi:. 

he has undoubted appeal for patrons of all ages 

; both sexes, and he proves himself an accomplished 

T in the role a-sstgned him. Equally effective are the 

bers of the supporting cast. Including Virginia Mayo, 

known in big spectacles rather than westerns: Brian 

:: h and the boy actor Richard Eyer. While the plot 

foi:oA.> the usual hnes of a western, it has been so handled i 

""J,"" 

by ariters Burt Kennedy and George W. George, producer •'.• 

Martin Rackln and director Gordon Douglas that it builds 

up real suspense. The climax Is the last of a series of attacks 

by hordes of Comanches upon Fort Dobbs which Is 

highly spectacular. Leading up to It are not only other 

escapes from the savages, but a conflict of wills between 

Walker and the widow and son which registers effectively. 

Clint Walker. Vircini.i Mavo. nri.m Keith. Richard Eyer, 

Ru" Conw.iv. ^Mirh.icl Dante. 

Hell Ship Mutiny F Ts'i 

*"" """" 

Republic ..-.TfH '.'.o hm* appeared in ' ince he first 

wore a sarong In "Hnrr 

n'ly 

been the st*r of a T". 

he 

r......

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THK STOKY: "Flood Tide" (U-1) 

When a niun'.s body Ls wa.shod a.shorc In a California bench 

resort. Rus.'s Conway is accused of the murder solely on the 

testimony of Michel Ray. ten-year-old crippled son of Cornell 

Borchcrs. George Nader, who had rented hLs beach home 

to Conway, returns from abroad and tells of his experiences 

with Michel, who had resented him as .soon as he showed 

an attraction for Cornell. Realizing that the boy is em- ''"' 

bittered b

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answers lo Bo» Number* lo BOXOfTlCE. 825 Van BrunI Bird.. Koiuia* City 24. Mo. • 

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HIS WAY INTO 

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co-starring 

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and introducing 

JANA DAVI 

taaiuring AARON SAXON • JERRY BARCLAY • NCRMAN FREDRIC downplay by STANLEY H. SILVFRMAN S MARK STmNS 

Ffo» a Stor, by HARRY S FRANKLIN 4 JULIUS EVANS 

MAPK ^TFVFNN 

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