Boxoffice-January.06. 1964

JANUARY 6, 1964 

luL& QA,~tne m&tcefv 7 

\% per year, foreign %\f- 

' 

Edition tlO, foreign $15 

riONAL EXECUTIVE EDI i ION 

«ill| Ihr SkIiuiiiI Nr«i Ptgn of All Edilioni 

THIATRB 

SECTION, 

3

1) 

n 

i 

I 

I 

I 

I 

It'll 

be 'man overboard!' 

—women and children, too 

y 

—for the bubbliest 

movie of the 

summer season. 

Debbie Reynolds is 

'Molly' to the life — 

irrepressible, 

irresistible. 

Harve Presnell 

reaches stardom 

with a splash. 

And the whole cast 

MEHESm 

joins in the fun with 

bounce and vitality. 

All this plus a gold-mine 

of wonderful songs by 

lyrics t)«EREDI 

COLOR 

Meredith 'Music Man' Willson. 

jIGGEST.BOUNCIEST ATTRACTION OF THE YEAR

The movie with 

so much exposure 

it's almost indecent. 

^Âdvertising exposure, that is I 

I 

Ik sat. eve. post mccall's redbook cosmopolitan glamour 

mademoiselle modern screen screen stories photoplay

^ bold, blushing, outrageously funny 

new movie" 

^- Metro-Goldwyn-Mayer 

and Seven Arts 

are dedicated to making 

this one the big one 

for February. 

And we're kicking 

it 

off with 

an ad campaign 

that will reach a , 

total readership 

equivalent to 

1 out of every 2 Americans. 

Here's where our ad 

is running and 

when it hits 

the newsstands: 

Robêrtson *Foncla Tay lop 

ROBERT* rCulp*oMoprowjiMBackijs 

PEI[RN[m NORMAN KRASi B/EREll fR[[MAN HRIEWKSBOR! 

IKMEICOLOR 

SEE IT SOON AT YOUR FAVORITE MOTION PICTURE THEATRE 

MODERN SCREEN, JAN. 2 

SCREEN STORIES, JAN 2 

PHOTOPLAY, JAN. 8 

COSMOPOLITAN, JAN. 20 

GLAMOUR, JAN. 20 

REDBOOK, JAN. 21 

McCALL'S, JAN. 23 

LOOK, JAN. 28 

MADEMOISELLE, JAN. 29 

SAT.EVE.POST, FEB. 4 

It all adds up to over 

100,000,000 readers.

woodward 

— 

^^/^ ^^ '7?ldiion TîctuTe /ndoAt^ 

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chiei and Publisher 

DONALD M. MER5EREAU, Associate 

Publisher & General Monoger 

JESSE SHLYEN Monaging Editor 

HUGH FRAZE Field Editor 

AL STEEN Eastern Editor 

I. L. THATCHER Equipment Editor 

MORRIS 5CHL0ZMAN Business Mgr. 

Publication Offices; 825 Van Brunt Blvd 

Kansas Clly 24. .Mo. Jesse Shljcn. Manngine 

Editor: Morris Sctaolzman, Business 

Manager: Hugli Kraze. Meld Editor: 1. L 

Thatrtier. Editor The Modern Tlieatre 

Section. Tcleplwne CHesUiut 1-7777. 

Editorial Offices: 1270 SLvth Ave., Ilockefeller 

Center, New York 20, N. Y. Donald 

M. .Mersereau, Associate Publisher 4 

General Manager: Al Stecn. Eastern Editor. 

Telephone COlumbus 5-6:i70. 

Central Offices: Editorial—920 N. Michigan 

Ave.. Ollcaeo 11, 111.. Frances B. 

Clow, Telephone Superior 7-3972. Advertising—5811 

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and .lack Broderick, Telephone LOngbeoch 

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Way, Kinchley. N. 12. Telephone 

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The MODEKN THEATRE Section Is Included 

in the first Lssue of each month. 

Albany: J. S. Conners. 140 State St. 

Atlanta: Mary Cliarles Walts, 205 Walton 

St., N. W. 

Baltimore: George BrouTling, 208 E. 

2Sth St. 

Boston: Guy Livingston, 80 Boylston, 

Boston, M:i£s. 

Charlotte: Blanche Carr. 301 S. Church. 

Clnclnn.itl: Frances Manford, UNIverslly 

1-7180. 

Clevelanil: W, Ward Maish. Plain Dealer, 

Columbus: Fred Oestrclcher, 52% W, 

North Broaduay. 

Iiallas: Mable Oiinan, 5927 Wlnton. 

S. Denver: Bruce Marshall, 2881 Cherry 

Way. 

lies Moines: l"al Cooney, 2727 49th St. 

Iletnilt: H. F. Ueves. 90

— 

Crusade Granted Right 

For Secret Records 

LOS ANGELES—The California Crusade 

for Fi-ee TV has been granted its motion 

in federal court here to set aside all orders 

previously granted Subscription Television, 

Inc., in connection with the records of 

California Crusade, it was reported by 

Arnold Childhouse, president of the Crusade 

organization. 

A new order was Issued by Federal Judge 

Herman Clarke requiring STV and all its 

affiliated companies as plaintiffs, as well 

as defendants California Crusade to maintain 

all their existing records. Judge 

Clarke also set aside an order forbidding 

STV from taking the depositions of certain 

individual defendants. The court has 

turned over the entire matter to Judge 

William C. Mathes for further proceedings 

at a later date. 

Sylvester (Pat) Weaver of STV said that 

his company "will pursue vigorously" its 

$117 million damage suit against the California 

Crusade, four theatre organizations, 

12 exhibitor chains and three individuals. 

Weaver stated that pay television "will 

bring to the individual at home a wide 

spectrum of not now available program 

service^" which, he also contended, "will 

not interfere with or eliminate the present 

system of commercial TV." 

Rallies Behind Free TV 

Scheduled in Mideast 

DETROIT—Three meetings covering four 

states to organize the mideastem film industry 

in the battle against pay television 

was announced Thursday by Milton H. London, 

executive director of National Allied. 

The meetings, London said, are "to acquaint 

theatre owners with the subscription 

TV situation in California and enlist their 

support in having the issue of free TV vs. 

pay TV placed before the California voters 

in next November's election." Invitations are 

being directed to all exhibitors in Ohio, Kentucky, 

West Virginia, and Michigan. 

Scheduled to addi-ess the meetings are 

Arnold C. Childhouse, chairman of the California 

Crusade for Free TV; Jack Aitostrong. 

National Allied president; Marshall 

H. Fine, president of the Independent Theatre 

Owners of Ohio and chairman of the 

board of National Allied, and London, who 

is also president of Michigan Allied. 

The meetings will be held as follows; 

Detroit, Tuesday, January 14, 11 a.m. at 

Variety Clubrooms in the Tuller Hotel. 

Cleveland, Wednesday morning, January 

15, in the Cleveland screening room. 

Cincinnati, Thursday, January 16, time 

and place to be announced later. 

Film on Hollywood Museum 

For Completion Jan. 31 

HOLLYWOOD—The new 30-minute color 

film telling the interior concept story of 

the Los Angeles County Hollywood Museum 

has been set for completion January 31 

by president Sol Lesser. A team of Hollywood's 

top animators are working at the 

Walt Disney Studios in Burbank. Jim 

Fletcher is producer-director and Robert 

Brown, production manager and camera 

supervisor. 

Twenty top stars from the four branches 

of the industry—motion pictures, television. 

radio and recording—will do the narration. 

TO SPEND 25% MORE THAN IN 1963 

AIR Sets $25 Million for Production; 

Plans 25 Releases for New Year 

HOLLYWOOD—Upon the eve of American 

International Pictures' tenth anniversary 

year, James H. Nicholson, president, 

and Samuel Z. Arkoff, vice-president, 

Tuesday iDec. 31 1 announced detailed 

plans of a record $25,000,000 allocation for 

1964 film production, representing a 25 per 

cent increase in expenditures from the previous 

year. In addition, the AIP executives 

revealed plans for release of 25 new films, 

11 of which are completed, with four others 

in editing and shooting stages. 

BOOKING RECORDS PREDICTED 

New gross and booking records are predicted 

by the company heads on the basis 

of added exhibitor support pledged at recent 

exhibitor conventions. They emphasized 

the company's continuing policy 

of support of exhibitors, stressing the fiveyear 

television clearance provision adopted 

by AIP and pledging that none of the company's 

films would be seen on TV until 

after they have been in theatrical distribution 

for a minimum of five years. 

Nicholson and Arkoff asserted the recently 

completed "Muscle Beach Party," 

featuring the stars and ingredients of its 

successful summer release, "Beach Party," 

would prove another "sure-fire winner." 

Coupled with almost $2,000,000 worth of 

tie-in promotions and a scheduled nationally 

televised world premiere in Dallas, 

the picture already has almost 300 bookings 

set for Easter Week. A third musical 

comedy on the order of "Beach Party" and 

its successor, entitled "Bikini Beach," will 

go into production in March, with release 

planned for July 1964. It is expected to be 

produced at a cost of $800,000-$900,000, 

about the same expenditure as for "Muscle 

Beach Party." In addition, the duo said, 

sneak preview reactions and initial successful 

openings of "The Comedy of Terrors" 

had spurred plans to start production 

in April on another terror-spoof film, 

"The Graveside Story." 

BRANCHING OUT OVERSEAS 

Opening of a London AIP publicity office 

was announced, as were scheduled 

openings of similar offices in the next 

three months in France, Italy, Germany, 

Spain and the Scandinavian countries. 

Arkoff, who returned recently from 

Europe, revealed he had purchased 17 pictures 

at a cost of $1,550,000 for release 

solely by the company's foreign department. 

The continuation of first-run engagement 

buildup was forecast by the AIP 

head men, who revealed that the company 

had 25 per cent moi'e first-run dates during 

1963, necessitating from 300 to 400 

prints of individual pictures to handle the 

c'emand. They revealed that "Goliath and 

the Barbarians," released some time ago, 

had grossed $2,000,000, had utilized 400 

prints and had racked up 10,000 playdates, 

including 3,000 key engagements. 

Plans also were announced to extend the 

company policy of personal appearances by 

top stars to cover openings in England and 

Europe for the first time. Prankie Avalon, 

Annette Funicello and Candy Johnson are 

scheduled to go on separate personal ap- 

James H. Nicholson Samuel Z. Arkoff 

pearance tours for Continental openings of 

"Beach Party" during the first three 

months of 1964. 

Nicholson and Arkoff pointed to rapidly 

expanding rosters of production and acting 

talent, all signed by AIP to long-term, 

multi-picture deals. Among directors 

pacted, they said, are Roger Corman, William 

Asher, Jacques Tourneur, Daniel 

Haller and Robert Dillon. Writers include 

Richard Matheson, Robert Dillon, Jerry 

Sohl, Ray Russell, Harlan Ellison and 

Charles Griffith. Star roster includes Vincent 

Price, Peter Lorre, Boris Karloff, Basil 

Rathbone, Elsa Lanchester, Pi-ankie Avalon, 

Annette Funicello, John Ashley, Harvey 

Lembeck, Don Rickles, Jody McCrea, 

Candy Johnson, Morey Amsterdam and 

others. 

Three co-productions have been set with 

Anglo-Amalgamated Films of London and 

one with Italian International Films of 

Rome, Nicholson and Arkoff continued. 

They will include Edgar Allan Poe's "The 

Gold Bug" and "City in the Sea," "When 

the Sleeper Wakes" and "The Dunwich 

Horror," the latter to be made in Italy. 

The $4,500,000 spectacle "Genghis Khan" 

has been set for release in the summer of 

1965, instead of at Christmas, 1964, because 

of an elaborate and lengthy production 

schedule. 

Nicholson and Arkoff pointed to AIP as 

the world's "newest, largest and soundest" 

privately owned motion picture production 

and distribution company. When the company 

came into being in 1953, they said, it 

had a capitalization of $3,000, four employes 

and not a single motion picture. Today, 

ten years later, they continued, AIP 

has 375 payroll employes, a backlog of over 

130 films representing an accumulated 

gross of more than $200,000,000 and 30 domestic 

exchanges and franchise holders 

augmented by 15 foreign distribution outlets. 

Ten of the domestic exchanges are 

AlP-owned and operated. 

Award for Mastroianni 

ROME—Marcello Mastroianni has been 

awarded the 1963 West German Critics 

Award for his performances in "Divorce 

Italian Style," distributed in the U.S. by 

Embassy Pictures, and "The Assassin," not 

yet released in the U.S. Herbert Blankernhorn. 

West German Ambassador to Italy, 

presented the award to Mastroianni at a 

ceremony attended by Federico Fellini, his 

wife, Giulietta Massina, and Carlo Ponti. 

BOXOFFICE : 

: January 6, 1964

' 

lfSineBiQBi9fi 

fbn ghcu/ sndL 

Wachee. RememI 

hapf 

MASSIVE FASHION PR< 

merit stores from one ete 

incngrlible 

Warner 

leading labe 

>JATIONAL ADVE 

FULL NAVY COOPERATI 

adjuncts oft *i 

LIMPET-INSPIR '^ 

fi« 

canfipaign 

paigns 6l 

UNPRECEbcni jt 

The Incred 

the "Spi 

THfi 

Warner Bros. Presents "THE INCREDIBLE MR. LIMPET" Stl

, Limpet." 

iSi 

UNDEiRWATER WORLD PREMIERE IN HISTORY AT WEEK 

V•*| 

1^^2|T2^223EI^3iH3E3l^'''^ 

^'" actually be shown underwater in 

^ an 

lerwater theatre to 250 leading newspaper, radio and TV representatives with further 

feMmts and excitement of a fabulous four day program taking place at Port Paradise 

Hotfi'stal 

River. Don Knotts and cast along with Hollywood guest stars will be on hand. 

^niiimin^^^miiim^^mQ[j[^QQ2im The 

"Tl 

story 

redible Mr. Limpet" press preview will be captured on film from Hollywood to Week! 

•Rememljt "Vacationlands, U.S.A." did for "Spencer's Mountain"? Warner Bros, is making it 

happver again. 

mmc 

with twelve leading manufacturers and hundreds of the nation's finest departe|he 

country to the other. 

featuring "Mr. Limpet" songs on Warner Bros, records and other 

|Will 

sell "The Incredible Mr. Limpet" with point of sale ads in leading magazines. 

|} 

Department of Defense and the United States Navy Department were important 

iiynctsofition picture. Theirfull scale support will help launch "Limpet" in everyway possible. 

Ihelncfed 

as part of one of the most intensive merchandising cam- 

;nse['eloped for a motion picture. 

H||^HH|H^^HH^m| Entries can be obtained at any theatre showing 

They will be sent to WeekiWachee with winning names to be selected at 

t[ie"Sp|jve Mermaids " (by a live mermaid, of course). 

|to match unique quality of this 

utstanding attraction. All we can tell you is they'll have the whole nation waiting, 

/atching and wild about "Limpet." 

iUWl 

fillFQT QDOTQ OM RIR NETWORK TV 

^1:0 

Siitts Carole Cook Andrew Duggan Jack Weston Larry Keating Screenplay by Jameson Brewer & John 0. Rose Produced by John C. Rose Directed by Arthur Lubin Technicolor 

JOE

— 

6-7-8 

: January 

COLUMBIA TALKS 'PARTNERSHIP' 

William Forman Is Named 

President of Cinerama 

NEW YORK — The naming of 

Forman a.s 

nine, 

William 

president and chief executive officer 

of Cinerama, 

and the entrance 

of Columbia Pictui'es 

into the Cinerama 

setup were developments 

on the Cinerama 

front during the 

last two weeks. Nicolas 

Reisini, former 

president, will continue 

as chairman of 

the board of directors. 

Forman, who is 

president of Pacific 

William Forman 

Theatres, Ltd., of Los 

Angeles, has had a major financial interest 

in Cinerama for some time. In February of 

last year, he made a loan of $15,000,000 to 

Cinerama for operations and film production. 

He said he accepted Reisini's invitation 

to become president after a series of 

discussions with industry leaders for assurance 

of a strong program of pictures in 

the Cinerama process. 

Meanwhile, Abe Schneider, president of 

^ ^Better believe . 

those B.V. men • 

when they tell 

you "Merlin 

Jones" is 

going to gross 

more than 

"Shaggy Dog" 

WALT DISNEY 

COMING FOR FEBRUARY! 

Columbia Pictures, confirmed his company's 

desire to assist in the future developments 

of Cinerama with both new financing and 

new productions. Schneider expressed considerable 

interest in Cinerama's newly acquired 

Telcan home video tape recorder and 

said he was enthused over the future of 

Cinerama's widescreen process. 

Forman said discussions between himself 

and Schneider, as well as with other executives 

of the film industry, would continue. 

He said he would call a meeting of 

Cinerama's exhibitors from all over the 

world in the near futui'e, when a new production 

schedule and an accelerated Cinerama 

theatre expansion program would be 

announced. 

Tom Dean of Los Angeles, former senior 

vice-president of the Bank of America, has 

been elected to the Cinerama board and 

will become chairman of the Cinerama finance 

committee. 

Sidney Kramer Quits Cinerama 

NEW YORK — Sidney Kramer, foreign 

sales manager of Cinerama, has resigned 

after two years with the organization. He 

said he would take an extended holiday before 

amiouncing a new association. 

Another Cinerama Theatre 

BUENOS AIRES—Cinerama opened its 

second theatre in Argentine, The Gaumont, 

January 1 with the Stanley Kramer production 

of "It's a Mad, Mad, Mad, Mad 

World," according to B. G. Kranze, vicepresident. 

Ed Hyman Holds 

Irving Levin in Detroit 

For Talaria Deals 

DETROIT—Talaria closed circuit operation 

in theatres is expected to get under 

way late spring or early summer, according 

to Ii'ving H. Levin, president of 

Theatre Color-Vision. National General 

sub.sidiary, who was here recently from 

New York conferring with circuit heads 

and talent representatives. With Levin 

was Allen Martini, head of the circuit's 

special projects. Both met with executives 

of General Motors and other companies on 

using the closed-circuit system to introduce 

their new auto lines next year in theatre 

showings. 

Levin said that the circuit and many individual 

exhibitors were interested in 

Talaria. Talks or negotiations have been 

carried on with Stanley Warner. AB- 

Paramount Theatres, RKO and Loew's, he 

said, in addition to independent circuits 

across the nation. 

William Forman's Pacific Theatres chain 

has been discussing Talaria installations. 

Levin said that the first 25 Talaria equipments 

are on the General Electric production 

line in Syracuse, N.Y. 

Theatre Color-Vision has been approached 

by large-city auditoriums, such as 

the one in Atlantic City and the Masonic 

in Detroit. Levin and Martini have been 

meeting with colleges and educational 

groups for use of Talaria, which will be an 

outlet along with the industrial field for 

conventions, as well as entertainment and 

.sports. 

New Title for AA Release 

NEW YORK—"The Secret Door" has become 

the fmal release title for the Charles 

Baldour production for Allied Artists release 

filmed under the title. "Now It Can 

Be Told." Starring Robert Hutton, Sandra 

Dome and Peter Illing, the picture is based 

on Stephen Longstreet's "The Paper Door" 

and was directed by Gilbert L. Kay. 

'Working Meeting' 

With AB-PT Northem Affiliates 

BOSTON—Edward L. Hyman, vice-president 

of the American Broadcasting-Paramount 

Theatres, and the operating heads 

of the AB-PT northern affiliates will hold 

a "working meeting" here Monday, Tuesday 

and Wednesday 1 1 to make plans 

for campaigns for the April-May releases. 

Hyman had been meeting with the various 

distributors late in December to urge them 

to bolster their release schedules for the socalled 

"orphan period" with quality 

pictures. 

"It is my contention that the exhibitor, 

being part of the community, can excel in 

.selling a picture to the public much better 

than similar efforts emanating from cither 

New York or Hollywood," Hyman said. "I 

am of the firm opinion that showmanship 

practices on the grass-roots level cannot be 

surpassed and we are going to prove it to 

be so." 

Hyman's efforts to wipe out the orphan 

IJeriod in his orderly release pattern have 

been endorsed by exhibitors throughout the 

U.S. and Canada. As a result, leading distribution 

companies have pledged an increase 

in the number of pictures available 

in April-May of 1964. 

Those attending the Boston meeting, in 

addition to Hyman. will include Chester 

Stoddard. Hy Fine and Marvin Huban of 

New England Theatres: Don Allen and Don 

Knight of Tii-Statcs Theatre Corp.: 

Arthur Krolick and Francis Anderson of 

the Buffalo Paramount Coit>.: George 

Aurelius of the Arizona Paramount Corp.: 

John Kricr of Intermountain Theatres: 

Earl Long of California Paramount Corp.: 

Woodrow Fraught and Tom Byerle of 

Unit^-d Detroit Theatres: Charles Winchell 

and John Branton of Minnesota Amusement 

Co.: Robert K. Shapiro of the New 

York Paramount Tlieatre: Leon Serin of 

AB-PTs Philadelphia theatres, and William 

FitzSimons of the upstate New York 

theatres. 

The New York office will be represented 

by Al Sicignano. Alvin Geiler, Paul Levin, 

Morris Goldschlager, Murray Waterman, 

Morris Sher and Henry Spiegel. 

10 BOXOFFICE : 

6. 1964

Ji/rianlaarL, 

fniennaXionaL 

presents 

YOUR FAVORITE! Creeps together AGAIN! 

...every shroud has a silver lining 

when old fiends get together for 

a real blast of multiple mayhem! 

American International 

COMEDY 

TERRORS 

STARRING 

WNCENr PETER. BORIS 

l}^ 

• 

CO-STARR'SG WITH 

'SP^CtAU CUBST STAK. 

^^^ $' 

JAMES H. NICHOLSON. nd SAMUEL Z. ARKOFF ccp,od„c.r ANTHONY CARRAS d,.,c,„ ». JACQUES TOURNEUR *,„„„., RICHARD MATHESON »,„„=«, LES BAXTE

. 

: 

: January 

Maryland Allied Battles 

Censorship-Rating Bill 

BALTIMORE — Allied Motion Picture 

Theatre Owners of Maryland, through its 

legislative chairman Victor H. Savadow, 

has called upon members to contact their 

respective legislators in advance of the 

1964 legislative session, slated to begin in 

February, in protest to a proposed censorsliip-classification 

bill viewed by Allied as 

"one of the most important pieces of legislation 

presented for action in a decade." 

The measure, termed by Savadow, "a 

very devastating blow to motion picture exhibitors 

in Maryland," would impose fines 

up to $100 upon theatres admitting young 

people under 18 to an adult picture and 

would also impose similar fines upon the 

customer. In addition, fines would be imposed 

for banners, posters, handbills and 

other paper judged obscene, indecent, sacrelegious 

or distortions of fact. 

"As proposed," Savadow wrote exhibitors, 

"it would work a double hardship on 

drive-ins, inasmuch as the information at 

hand at present makes it very clear that 

drive-ins would be most affected. 

"Not only would this legislation affect 

your teenage business," he continued, 

"which, in itself, could greatly affect the 

present boxoffice low, but it could also 

affect your adult business by virtue of 

"Merlin jones" took a 

course in boxoffice 

cfiemistry 

from "The 

Absent- 

IVIinded 

Professor". . 

Watcfi the 

explosion in 

February! mm 

WALT DISNEV 

presents 

TECHNICOLOR*! 


their inability to bring their own children 

with them to see the desired entertainment 

of their choice, or otherwise subject 

themselves to a possible fine of up to $100." 

The measure provides for licensing of 

films for viewing by those over the age of 

18 if the film, "when considered as a 

whole": il) "has the dominant effect of 

substantially arousing sexual desires or 

prurient interest in any persons less than 

18"; (2) "is contrary to the contemporary 

community standards in the description or 

representation of nudity or sex," or (3)) 

"portrays nudity, sexual conduct or sexual 

relationship in a manner seriously detrimental 

to the mental or physical development 

or health of persons 17 years of age 

and under." 

Upon licensing of a film for viewing by 

those 18 or older, the bill provides that the 

exhibitor shall post in a prominent position 

on the premises "a sign or poster of 

dimensions no less than 14 inches in length 

and 12 inches in height, consisting of a 

white background and black lettering. 

Upon said sign there shall appear the caption 

'Notice,' in not less than 72-point type. 

Beneath said caption there shall appear the 

following text, in not less than 36 -point 

type 

" ' 

Under the laws of this state, the film 

now being exhibited may be seen only by 

persons who have achieved their 18th birthdays. 

Persons under the age of 18 who attempt 

to purchase admission, or to see this 

film, are subject, on conviction, to a fine 

not exceeding $100.' " 

SW's Wiener Again Winner 

In MGM's 'Heritage' Contest 

NEW YORK—Harry Wiener, manager of 

the Stanley Warner Wellmont Theatre, 

Montclair, N.J., who won first prize in 

Metro-Goldwyn-Mayer's operetta promotion 

contest a few weeks ago, has done it 

again. His campaign on MGM's "World 

Heritage Pictures" was judged the best and 

he was awarded another $500. 

The other top winners in the contest 

were Dorothy Solomon, manager of Loew's 

Kings Theatre, Brooklyn, second prize, 

$250; George Hunter, manager of the Landers 

Theatre, Springfield, Ohio, third prize, 

$150; J. C. Newkirk, manager of the Vine 

Theatre, Willoughby, Ohio, fourth prize. 

Receiving honorable mention were Gray 

Jones, Cinema, Charlotte, N.C.; Floyd 

Naydor. Iwo Jima, Jacksonville, N.C., and 

Bobby Blalock, Center, Albermarle, N.C. 

The pictures were handled by MGM's 

special sales unit, of which Fred Schwartz 

is the head. 

Checks to the contest winners were presented 

on the stages of their respective theatres 

by the mayors or other civic dignitaries. 

Si Scadler, promotion head of the 

special sales unit, .said the method of presentation 

of checks resulted in considerable 

publicity, with pictures and editorial comment. 

He said the building up of the Imiwrtance 

of the theatre manager in his 

community was good for the Industry. 

National Board Picks 

'Tom Jones' and '8 1/2' 

NEW YORK — United Artists' "Tom 

Jones" was judged the best English language 

film of 1963 and Embassy's "8! 2" was 

selected as the best foreign pictm-e by the 

Committee on Exceptional Films of the National 

Board of Review ef Motion Pictures. 

The other nine of the committee's selection 

of the ten best English language pictures 

were "Lilies of the Field," UA; "All 

the Way Home," Paramount; "Hud," Paramount; 

"This Sporting Life," Continental; 

"Lord of the Flies," Continental; "The L- 

Shaped Room," Columbia; "The Great 

Escape," UA; "How the West Was Won," 

MGM, and "The Cardinal," Columbia. 

The other selections in the foreign film 

category were "Foui- Days of Naples," 

MGM; "Winter Light," Janus; "The Leopard," 

20th-Fox and "Any Number Can 

Win," MGM. 

Tony Richardson was voted the best director 

of the year for "Tom Jones" and 

Patricia Neal was chosen the best actress 

for "Hud." Rex Harrison was named the 

best actor for his performance in "Cleopatra." 

In supporting roles, Margaret Rutherford 

was voted the best for her role 

in "The 'V.I.P.s" and Melvyn Douglas for 

his performance in "Hud." 

In announcing the selection of "Tom 

Jones," Henry Hart, chaii'man of the committee, 

said the picture was an outstanding 

example of "how much fun an inventive 

director can have when he finds material 

exactly suited to his particular flair and 

his particular sort of cinematic hi-jinx." 

3 Film Critics' Awards 

To British Tom Jones' 

NEW YORK—"Tom Jones," the British 

film being distributed in the U.S. by United 

Artists-Lopert, was named "best picture of 

1963" by the New York Film Critics in 

their annual balloting. "Tom Jones" was 

far ahead of any other picture of the year 

in that Albert Finney, the star, was named 

"best actor" and Tony Richardson, the director, 

was named "best director," both being 

British. 

The only American selection by the Film 

Critics was Patricia Neal. who was named 

"best actress" for her role in Paramount's 

"Hud." The best screen writing award, a 

new classification for the Film Critics, went 

to Pederico Fellini's Italian film, "8I2." 

which is distributed in the U.S. by Embassy 

Pictures. "8'j" was also named "best foreign-language 

film of the year." 

Italy Picks '8V2' as Entr-y 

In 

1964 Academy Awards 

ROME — The Italian film industry has 

selected Federico Fellini's "8 '2" as Italy's 

official entry in the 1964 competition for 

the Academy Awards in Hollywood, according 

to Joseph E. Levine, whose Embassy 

Pictures is distributing the picture in the 

U. S. Marcello Mastroianni, the star of 

"8 '2," was nominated for an Academy 

Award in 1963. 

The Academy Awards will be presented 

in Hollywood April 13, 1964. 

J. L. Sfahl of Hershey Dies 

HERSHEY, PA.— J. L. Stahl. 60, marketing 

and government sales manager for 

Hershey Chocolate Corp. for many years, 

died. 

12 

BOXOFFICE : 

6, 1964

Ballantyne Earnings 

Way Up in 1963 

OMAHA—Gross sales in 1963 doubled and 

net income quadrupled over 1962 for Ballantyne 

Instruments 

and Electronics, Inc., 

a division of ABC 

Vending Corp. 

According to J. 

Robert Hoff, executive 

vice-president 

and general manager 

of Ballantyne, "this 

record has been the 

result of the introduction 

of our complete 

equipment finance 

J. Robert Hoff 

package for shopping 

center theatres, de 

luxe downtown theatres, and small and 

large drive-in theatres. Sales of our Flavor- 

Crisp pressure frying equipment have also 

shown dramatic gi'owth. 

"As of today, we have a backlog of theatre 

contracts in excess of $2,000,000, which 

is equal to oui' entire business in this division 

in 1963. Therefore, 1964 should produce 

even greater gains in gross business 

and net income." 

Over 20 theatres were installed during the 

last four months of 1963, Hoff said, climaxed 

by seven theatres being opened in December 

alone which is normally a month that theatre 

owners shun for business reasons. The 

simultaneous opening of two shopping center 

theatres in Youngstown, Ohio, for the 

Broumas circuit on Christmas Day probably 

set a record. 

During 1964 Ballantyne will emphasize 

sales of its all-new 6-4-1 transistorized sound 

system for small and large conventional theatres 

which has already been installed in 

shopping center theatres in Poughkeepsie, 

N. Y.; Johnstown, Pa.: Youngstown, Ohio; 

and the RKO Orpheum in Denver, Colo. 

Company officials describe the transistorized 

system as "true hi-fidelity with great 

clarity and presence," with the added feature 

of flexibility. 

Edward J. Nelson, vice-president and assistant 

general manager of Ballantyne, is at 

present on a survey trip to Kansas City, 

Oklahoma City, New Orleans, Bii-mingham, 

Huntsville, Ala.; Milledgeville, Ga.: and 

other points in the south where all-in-one 

package, completely financed theatre installation 

contracts will be installed in the 

next few months. In at least two iiistances, 

both an indoor and a drive-in theatre are 

located in the same city. 

The equipment finance package fully 

covers booth and auditorium equipment, and 

can be purchased on a delivered-and-installed 

basis, using factory-trained supervisory 

engineers working with RCA and Altec 

service companies, lATSE projectionists 

and stagehands, and chair and carpet 

specialists. 

Ballantyne has been supplsdng equipment 

to the theatre industry for 31 years. 

Herts-Lion Adds 4 Releases 

HOLLYWOOD—Herts-Lion has obtained 

western hemisphere rights to Toho's 

Japanese-made "Telegians." H-L will pair 

the science-fiction film with its "Dungeons 

of Horror," which Russ Harvey produced 

in San Antonio. H-L also will distribute 

"One-Eyed Soldiers" and "The Year of the 

Cricket," British productions. 

Commerce Dept. Expects a Big Gain 

In Grosses to $1.45 Billion for '63 

Nathan J. Cohn is Dead; 

Columbia Sales Executive 

MT. VERNON, N.Y. — Funeral services 

were held Sunday morning, December 29, 

at 11 a.m. for the late Nathan J. Cohn, 

sales executive of Columbia Pictures and 

the younger brother of the late co-founders 

of the motion picture company, Harry and 

Jack Cohn. Cohn died suddenly on Chi-istmas, 

while vacationing in Palm Springs, 

Calif. The services were held at Temple 

Sinai here. Rabbi Henry E. Kagan presided. 

Interment was at Mount Carmel 

Cemetery in Cypress Hills, Queens. Company 

offices all over the world were closed during 

the funeral sei-vices. 

Cohn, who was 68, had served as president 

of the New York Film Board of Trade. 

He was also a member of the Variety Club 

and the Motion Picture Pioneers. 

Born in Buffalo, May 4, 1900, Cohn 

entered the motion picture industry in the 

booking department of Loew's Theatres 

prior to 1920. 

In 1924, he and an associate formed the 

Big 3 exchange to handle short subjects 

and features in the New York area on a 

states rights basis. The product handled 

by the Big 3 also included Columbia short 

subjects. The company continued to handle 

Columbia shorts on a franchise basis 

even after Columbia emerged as a national 

sales organization in 1929. He joined Columbia 

Pictures in 1932 as New York district 

manager. 

Cohn was the younger brother of the late 

Harry, Jack and Max Cohn. He was the 

uncle of Robert Cohn, Columbia producer, 

the late Ralph Cohn, president of Screen 

Gems, and Joseph Cui-tis. Cohn's wife, the 

former Sara Feinblum, died last May. 

He is sui-vived by three daughters; Mrs. 

Claire August, Mrs. May Markell and Mrs. 

Frances Greenspan; a sister, Mrs. Anna 

Fraum, and seven grandchildren. 

Short on Bill of Rights 

Opens in Hollywood 

HOLLYWOOD — "The Great Rights," 

animated color cartoon short about the 

Bill of Rights, and which takes a swipe 

at censorship of motion pictures, was added 

to the program Sunday, December 22, at 

the Beverly Canon Theatre. The film is 

the first to deal with the Bill of Rights 

since Warner Bros, made a short on the 

subject in 1935, according to Thomas Brandon, 

the producer and New York distributor. 

The showing at the Canon is to qualify 

the film for Academy Awards nomination 

consideration. The picture carries a dedication 

to the late President John F. Kennedy. 

William Hurtz designed and directed it. 

Navy cmd Marine Bookings Set 

HOLLYWOOD — Crown International 

Pictures has completed arrangements for 

booking of "The Skydivers" and "Madmen 

of Mandoras" at shore-based theatres of 

the Navy and the Marine Coi-ps. 

WASHINGTON — Boxoffice receipts of 

motion picture theatres are expected to increase 

in 1964, possibly to $1.5 billion, according 

to estimates of the Commerce 

Department. The Department believes that 

1963 boxoffice receipts may reach to $1.45 

billion, up 3 per cent from 1962 which 

was the best year since 1949 when $1,445 

billion was paid out at theatre boxoffices. 

The theatre building boom and widespread 

renovation of theatres and "a good 

supply of high-quality films" are considered 

favorable factors, and the Department believes 

that the number of roadshow pictui'es 

released at advanced prices probably 

will be larger next year and that admission 

prices will continue to increase. 

About 17,000 theatres are in operation 

in the United States at present, according 

to government figures. This compares to 

16,354 theatres, including 4,063 drive-ins, 

operating in 1958. 

The annual average release of U. S.- 

produced features was under 150 during the 

1960-1962 period, and the total production 

in 1963 alone may reach 150. 

According to the Department, more advanced-price, 

special widescreen pictures 

are being made for reserved-seat showings 

in the 210 U. S. and Canadian theatres 

equipped for 70mm pictures. There are 

some 1,100 theatres worldwide equipped 

for 70mm film; this number is anticipated 

to increase as more 70mm pictures are 

made available. 

The Consumer Price Index of the Department 

of Labor has risen steadily in recent 

years from 103.4 in 1959 to 120.7 in 

1962 11957-59 equals 100 1. and dm-ing the 

first three quarters of 1963 to 122.8, 124.3, 

and 127.0, respectively. Children's admission 

prices have risen even faster since 

1959—from 104.8 to 129.9 in 1962 and to 

136.4 in September 1963. This steady advance 

in admission prices has been a major 

factor in rising boxoffice receipts during 

the same period. Boxoffice receipts, 

which in 1959 totaled $1,271 billion, rose 

to $1,298 billion in 1960, $1,369 billion in 

1961, and $1,405 billion in 1962. 

That attendance at motion picture theatres 

during 1963 will probably exceed that 

reported for 1962, according to industry reports. 

Average weekly attendance estimates 

have been moving upward slowly 

since 1960. The number rose from 40.4 million 

in that year to 41.6 million in 1961 and 

42.5 million in 1962, and may reach 43.0 

million in 1963. 

Borg Winner of Warners' 

Branch Managers Week 

NEW YORK—Russell Borg. Kansas City 

branch manager for Warner Bros., was the 

winner of the Branch Managers Week 

competition in the company's sales drive. 

Borg turned in the best all-round performance 

for the week of December 1, 

scoring 112.37 points. Runners-up were 

Joseph Young, Des Moines, and Paul Schober, 

Milwaukee. 

The Albany, Charlotte and Atlanta 

branches have retained the first three 

places, respectively. 

BOXOFFICE : : January 6, 1964 13

. 

Charles 

. . Walter 

. . 20th-Fox 

. . Morris 

. . Reject 

. . Y. 

. . Columbia 

. . Jonas 

. . "Lawrence 

. . George 

. . Martin 

. Atlanta 

. . Government 

. , Victory 

. . Boxoffice 

. . Claude 

. . "Bye 

. . Columbia 

. An 

. . Morey 

. . . Melvin 

. . . Glen 

. . . Mlrlsch 

. . TOA 

. . Home 

. . 20th-Fox 

. . Herman 

. . Ronald 

. . Boxoffice 

. . Ralph 

. . Pox 

. . National 

. . Frank 

. . Ned 

. . M. 

. . Reuben 

. . U.S. 

. . National 

. . $80,000,000 

. . Philadelphia 

. . Herman 

. . William 

. . 

. . 

HEADLINES OF 1963 

A Review of the Year's Importanf Events in the Motion Picture Industry 

January: Robert H. O'Brien elected president and ciiief officer 

of Metro-Goldwyn-Mayer. succeeding Joseph R, Vogel 

chauman named 

of the board 

. 

Rosenfield jr.. vice-president 

Columbia of 

in charge of advertising and publicity, promoted to the 

post of general executive officer, and Robert S. Ferguson elevated 

from director of advertising, publicity and exploitation to executive 

m charge of worldwide activities of those departments 

Report by the Council of Motion Picture Organizations reveals 24 

stat€s have wage laws affecting theatres . . . Robert R Weston 

and Carl Peppercorn named Embassy Pictures vice-presidents 

Morton A. Spring 

. . . 

Maurice Silverstein succeeds 

president of MGM International. 

retired reurea, 

as 

February: Paramount announces acceleration of production 

gram pro- 

with 11 pictures facing cameras 

. 

forms 

committee to seek "runaway production" alleviation 

. Stanley 

Warner takes possession of Lone Star Theatres of Texas adding 

37 houses to the 212 now operated by SW . 

survey 

reveals $90,706,500 spent for 242 new theatres during 1962 setting 

a 12-year record with 170 four-wall houses and 72 drive-ins 

built Boasberg 

. appointed president of Paramount 

Distributing Corp Legislation to bar toll TV is urged by Philip 

Harling at 11th annual convention of Texas Drive-In Theatre 

Ass-n in Dallas 

. Lefko succeeds Robert Mochrie as 

general sales manager of MGM . 

Davis elected a vicepresident 

of Paramount Film Distributing Corp. 

March: National General Corp. announces initial plans to operate 

television theatre network to be known as Talaria . 

institutional 

campaign based on the slogan. "Tonight's the Night to 

Out 

Go 

to a Movie," launched by Theatre Owners of America 

Showmanship given accent at Show-A-Rama VI convention in 

Kansas City: attendance record hits 1.107 .. . Jack Lemmon and 

Sandra Dee honored as stars of the year . 

for distributors 

in Trueman T. Rembusch antitrust suit, Indianapolis 

Universal announces 215 post-1948 films available to TV Seymour 

Poe elected executive vice-president of 20th-Fox American 

International Pictures contract clause provides five years 

clearance over TV 

. 

Eady Fund plan at TOA board meeting 

.. . 

All-States Theatres sells 11 drive-ins of New Mexico and 

Texas to Video Theatres of Oklahoma City . 

A. Giroux 

elected chairman of Allied Artists board. 

April: Allied States board of directors, at meeting in Baltimore 

oppo.sed to Britain's Eady plan 

. 

L. Killion elected chairman 

of MGM board 

. 

elects four new vice-presidents 

—Robert Ferguson, Seymour Malamed. Arthur Kramer and Stanley 

Schneider . . . Samuel Bronston announces setting up own 

di-stnbution organization 

. 

of Arabia" captures seven 

Oscars, winning as best picture of 1962. at 35th annual ceremonies 

of the Academy of Motion Picture Arts and Sciences; Gregory 

Peck and Anne Bancroft top the star awards . Bye Birdie" 

chalks up $233,825 for largest single-week boxoffice gross of 

mm 

anv 

in the 30-year history of the theatre . . . Dimension-ISO 

process development announced 

. 

film classification 

law IS invalidated 

. Prank Freeman, vice-president of 

mount Para- 

Pictures, feted at testimonial dinner in Hollywood for 

industry and communal work. 

May. Variety Clubs Infl Humanitarian Award goes to Dr Denl°? 

.°°'''^' ^'"erican heart specialist 

,• 

at Houston conventiontotal 

of $2,751,233 reported raised by 36 tents in 1962; all officers 

, 

of VCI re-elected, headed by Rotus Harvey 

. 

20th 

Century-Fox and MGM announce plans for Joint production 

center 

. Reade-Sterling acquires 12-theatre Arcadia 

Theatre circuit on the North Jersey shore from Lee J. Newberry 

... The Council of Motion Picture Organizations gets approval 

1°-.^!^^^ '^}^^ ^°^ Audience Awards project with public support; 

COMPO also sets goal to make public more conscious of the Bill 

of Rights 

. . . 

Eliot Hyman becomes president of Seven Arts 

Productions, Ltd.. .succeeding the lato David B. Stlllman 

Jerome Plckman named to marketing and merchandi.sing post at 

Columbia 

. nets $2,292,945 in the first quarter of 1963 

president Darryl F. Zanuck Informs stockholders session 

Jonas Rosenfield jr. named vice-president and director of advertising, 

publicity and exploitation for 20th-Fox 

. 

Goldstein 

and Richard Lederer elected vice-presidents of Warner Bros. 

June: John Stembler. president of TOA. and a group of theatre 

owners representing 80 per cent of the motion picture theatres 

. 

. 

in the south, meet with Attorney General Robert F. Kennedy to 

discuss desegregation problem W. Bolstad elected 

. 

president and managing director of Famous Players Canadian 

Corp. 

. survey reveals ten major distributors received 

more than $55,000,000 in film rentals from reissues and return 

Cinerama single-lens projection 

engagements during 1962 . . . 

system unveiled in Hollywood district court approves 

National General Corp. plans to enter production 

Freed elected president of the Academy of 

. . . Arthur 

Motion Picture Arts 

and Sciences survey reveals theatre construction 

surge in Canada; $6,889,000 invested in 36 new houses; remodel 

The long-awaited "Cleopatra" premieres in New 

52 others . . . 

York and Hollywood. 

. . . Darryl F. 

July: Jesse T. McBride of Paramount Pictures branch in Minneapolis 

receives the Will Rogers Man-of-the-Year award for 

North Central Allied elects Ray Vonderhaar of Alexander, 

1962 . . . 

Minn., as president E. Depinet, president, and all 

other officers re-elected 

. 

to posts at Will Rogers Hospital and 

O'Donnell Memorial Research Laboratories . Court 

of Appeals upholds split when not restrictive in affirming dismissal 

of antitrust conspiracy suit brought by city's first-run 

Viking Theatre against majors ... 318 more post '48 films sold to 

TV; 215 from Universal, 103 from Fox . production 

Zanuck 

program sets new Warner Bros, record 

named Motion Picture Pioneer of 1963. 

August: Paid admissions to theatres in 1962 steadily rose to 

$1,405 billion, the Department of Commerce reports . . . National 

General Corp. buys Concerts, Inc., for Talaria circuit and adds 

Mission Pack Co. . D. Hetzel jr., executive vice-president 

of the Motion Picture Ass'n of America, named acting head of 

the MPAA during illness of Eric Johnston . Robbins. 

National Screen Service board chairman, dies at 74 . . . Shopping 

center theatre building booms, according to Boxoffice survey, 

revealing 106 new indoor theatres in first six months of 1963 

L. Gold named general sales manager of NSS . 

United Artists Theatre Circuit turns down dissident group demand 

W. Dickinson sr.. chairman of the board of Dickinson 

Operating Co., dies at 73 . . . Plans approved for the Hollywood 

Museum ... A new unit of the Theatre Owners of America fonned 

in Cincinnati . . . Eric A. Johnston, MPAA president, dies at the 

age of 66 . Levy resigns as Theatre Owners of America 

counsel . 

Texas . 

1963, 

Entertainment Television plans to make bow in 

reveals profit of $4.7 million in first half of 

. 

September: Women of the Motion Picture Industry holds tenth 

anniversary convention in Dallas; Mary Heueisen of Kansas City 

elected president Movietone News ends domestic operations 

Century Theatres, Inc. of New 

and plans new format . . . York files $9,000,000 trust suit . . . Exhibitors in California 

unite against Subscription Television, Inc. . . . Edgar Mannix, 

retired MGM veteran, dies at 72 . Allied board at 

meeting in Chicago votes to aid film classification and pay TV 

New Dimension-150 shown in Hollywood . J. 

fight . . . 

Heineman elected president of Motion Picture Pioneers . 

Theatre 

York; 

Network Television's Eldophor system shown in New 

world's first theatre screen color TV ... 39 of 56 releases 

are hits of strong summer quarter, Boxoffice report shows . . , 

Paul Krueger, president of Wehrenberg Theatres, St. Louis, dies. 

. . . California 

October: Universal charts 14 films for first half of 1964 at national 

sales convention In New York . . . Semi-annual report by 

Edward L. Hyman reveals 214 films for orderly release . . . 

American International announces 23 films for release In 1964 

Corp. begins seventh year of operations with plans to 

produce six at $17 million J. Frankovich named head of 

. 

worldwide production activities for Columbia Pictures 

exhibitors pledge $500,000 support to California Crusade for 

Free TV . P. Krueger elected president of the Wehrenberg 

Tlieatres, St. Louis . Allied film buying plan proposed 

at 34th annual convention in New York; Jack Armstrong, 

president, and all other officers re-elected 

breaking event for $14 

. . . 7,000 see ground- 

million Hollywood Museum . . . Theatre 

Owners of Ohio Valley organize in Cincinnati and elect Michael 

Chakercs as president H. Fisher, vice-president in 

charge of theatre 

. 

operations for Odeon Theatres of Canada, 

receives Canadian Pioneer of Year award. 

14 BOXOFFICE : 


. . TOA 

. . Enthusiastic 

. . Coliunbia 

. . COMPO 

. . Bernard 

. . . Industry 

. . . Sharpness 

. . Ralph 

. . 

. . 

. 

. . . Allied 

. . . General 

November: Brighter product picture heralded at 16th annual 

convention of Theatre Owners of America in New York; John H. 

Rowley elected president; Gary Grant cited as Star of the Year 

and Angle Dickinson honored as "most exciting" star . . . Veteran 

Samuel Bronston holds 

actor Adolphe Menjou dies at 73 . . . 

international distribution conference in Madrid on "The Fall of 

the Roman Empire" . holds annual executive meeting 

in New York . and major circuits to seek $1,000,000 in 

funds for drive to oppose introduction of pay TV in California 

by Subscription Television, Inc. . . . Indiana Allied unit affiliates 

with TOA . . . 250 motion picture critics throughout the globe 

attend Hollywood premiere of "It's a Mad. Mad. Mad, Mad 

World," hosted by producer Stanley Kramer M. 

Diamond appointed general manager of theatre operations for 

Loew's Theatres . reception for NGC's new Talaria 

system at first public demonstration in Los Angeles 

Artists re-elect Claude A. Giroux chairman of the board and Steve 

Broidy president . Pictures net for fiscal year ended 

June 29 shows rise to $2,596,810 . . Stanley Warner had record 

net for fiscal year ended August 31 of $3,283,000 

Drive-In Corp. of Boston acquires 17 theatres of Eastern Management 

Corp. with headquarters in Newark, N.J., making 68 total 

mourns death of President John P. Kennedy. 

. 

. 

December: Independent Film Importers and Distributors of 

America approves project to back low-cost films D. 

Hetzel jr. elected president of the International Federation of 

Film Producers Assn's, succeeding the late Eric Johnston 

Recent decision of the U.S. Court of Appeals in Boston should 

encourage distributors to stand fast by their traditional concepts 

of run and clearance, in the opinion of Stuart H. Aarons, newly 

named chairman of the Theatre Owners of America's legal 

advisory committee . . . Baltimore City Court rules that United 

Artists Theatre Circuit could officially conclude its proposed 

consolidation with United California Theatres . . . Area emergency 

meetings set by TOA to aid California Crusade for Free TV . 

Marshall Naify is new president of United Artists Theatre Circuit 

of Dimension-150 revealed at Santa Monica debut 

. . . Orderly release edition by Ed Hyman lists minimum of 50 

films to be available for April-May ... $117 million damage asked 

in suit by Subscription Television, Inc. 

publicist for 23 years with MGM, dies. 

Frank Whitback, 81, 

. . . 

BETWEEN THE LINES 

Be Ready for April-May 

QPERATING heads of Paramount Theatres' 

northern affiliates are meeting 

this week in Boston to map plans for grassroots 

campaigns on the product to be released 

in April and May. The sessions are being 

conducted by Edward Hyman, vicepresident 

of American Broadcasting-Paramount 

Theatres, who has been the standard-bearer 

in the drive for orderly release. 

It now looks as though the heretofore 

usual "orphan" period wiU materialize as a 

two-month span of quality product and it 

will be a time when exhibitors can show 

not only their appreciation but their acumen 

in getting behind the programs and giving 

them some real old-time showmanship in 

order to prove that a good picture can make 

money at any time of the year if properly 

and effectively ballyhooed. 

Because of the importance of the distributors' 

agreements to strengthen the 

April-May lineups, Boxoffice urges every 

exhibitor to take off his coat, roll up his 

sleeves and give those pictures all the selling 

and powerhouse support at his command. 

And, to help out in the drive, this 

publication, too, will keep exhibitors informed 

of campaigns being prepared by the 

companies and do everything to "keep the 

pot boiling." 

Anent Ad Campaigns 

TT HAS BEEN NOTED over the years, and 

particularly recently, that some excellent 

pictures which received rave reviews 

have done only so-so business and, in some 

cases, taken complete nosedives. 

Various reasons have been advanced for 

the phenomena, such as weak stars, bad 

titles, even adverse weather conditions, plus 

the advertising approach. Blame often is 

laid in the laps of the promotion departments 

of the film companies. 

The question is: Why did the departments 

ultimately decide on the campaigns 

which were used? 

Probing the issue, it was learned that 

the advertising campaigns did not materialize 

as originally planned because, in many 

cases, the ad departments had little to say 

-By AL STEEN 

about them. In these days of independent 

production, it's the producer who frequently 

dictates the changes and injects his own 

angles. Recently, an ad department worked 

up a good campaign on a certain picture 

produced by an independent. It looked like 

an effective and penetrating campaign. But 

the producer didn't like certain phases of 

it and so mapped out his own style of approach. 

It is too early now to determine 

who was right—the producer or the ad 

chief—but, from an impartial judging, the 

ad department had the right idea and 

angles. After all, that's their function. 

Unless a producer is an expert advertising 

man, he should stick to producing. We feel 

sure he wouldn't like it if his distributor's 

ad boys came on the set and tried to tell 

him how to make a picture. 

Perhaps the above is a contributing factor 

as to why many good pictures fail to attract 

adequate public attention. 

• 

Trivia 

QVERHEARD at Holiday Office Parties: 

"I gave my kids unbreakable toys. So 

they use them to break up their other 

toys." 

"So this kindly branch manager became 

a chiropractor so he could give every exhibitor 

an adjustment." 

"The helicopter pilot didn't think it was 

funny when I asked him what he did with 

his old blades." 

"An example of a balanced program is 

two stinkers." 

"My two cousins got out of jail a week 

apart. That's what I call orderly release." 

"I've been dating a theatre manager. I 

thought he was going to give me some 

passes, but all he did was make them." 

"So this screenwriter decided to let an 

IBM 'think' machine create his next story. 

He knew he was on the right track when 

the machine sent out for another box of 

popcorn." 

— Sands to Coproduce Film 

NEW YORK—Antoned Productions, the 

independent company recently formed by 

singer Tommy Sands and C. Edward Goldstone, 

will produce "The Jasmine Tree," 

an original screenplay by Sands, who will 

direct the film but not appear in it, with 

Goldstone as producer, to start in May. 

Two Universal Film Titles Changed 

HOLLYWOOD — Universal changed the 

titles on two pictures. "I'd Rather Be Rich" 

is the new title for Ross Hunter's previously 

titled "The Richest Girl in Town," and 

"Bullet for a Badman" replaces "Renegade 

Posse." 

V ^7/-y the new improved^ )rove(^0 

"Merlin Jones 

It's made with 

high-sudsing 

"Flubber" and 

guaranteed to jam 

your boxoffice! 

1^ 


BOXOFFICE : 

: January 6, 1964 15

. 

Continental Apco Capital 

Permits New Line Start 

WESTBURY, L.I., 

N.Y.—New financing 

which permits the start of full production 

on a new line of equipment has been arranged 

for by Continental Vending Machine 

Coi-p. and its subsidiary. Continental 

Apco. The firm has a backlog of new orders 

amounting to over $1 million, according to 

a spokesman for Continental Apco. 

The new line of vending equipment, including 

the Soda Shoppe soft drink cup 

dispenser. 30-coIumn Continental cigaret 

vender. Ice Cream Shoppe. Coffee Shoppe 

and Hot Food Shoppe has been shown at 

major industry tradeshows, beginning with 

the convention of the National Automatic 

Merchandising Ass'n last September. 

Retooling for the new line started last 

fall and the venders will be available for 

delivery this month. 

Continental, once a large operator of 

vending machine routes as well as manufacturer 

of vending equipment, will concentrate 

on manufacturing, having sold off 

most of its route OE>erations. 

Coca-Cola Promotes Two 

NEW YORK—Maury C. Roe has succeeded 

Howard H. Hyle as sales promotion 

manager of the Fountain Sales Dept. for 

The Coca-Cola Co. Roe was formerly assistant 

sales promotion manager in the 

same department. Hyle is now manager of 

promotional and point-of-view advertising 

and will supervise trade advertising, advertising 

in support of promotions, and the research, 

creation, development and production 

of point-of-sale advertising. 

Fairway Gets Two Films; 

Plans New Production 

HOLLYWOOD — Fairway International 

Films has acquired worldwide distribution 

rights to "What's Up Front!" from Delta 

Productions. Delta is preparing an early 

release date for the Technicolor comedy 

starring Tommy Holden. 

Fairway also will distribute "The Incredibly 

Strange Creatures" in Eastman 

Color for Morgan-Steckler Productions 

with first dates being set in February. 

Described as the world's first "monstermusical," 

the film stars Cash Flagg and 

Carolyn Brandt. 

Anthony Lanza. Fairway production executive, 

is scouting locations for the filming 

of "Striganza," a vehicle for March Hall 

jr. and Helen Hovey. Lanza proposes to 

find an island off the coast of Yugoslavia 

suitable for the Technicolor film. 

Ampex Second Quarter Net 

Increased 9 Per Cent 

NEW YORK — Ampex earnings 

before 

taxes for the second quarter ended November 

2 were nine per cent above the comparable 

1962 period, president William E. Roberts 

told stockholders. Net earnings for the 

second quarter after taxes were $1,272,000 

or 16 cents a share on 7,830.035 shares outstanding, 

a decrease from the $1,291,000 or 

17 cents on 7,798,973 shares of the 1962 

period. 

Consolidated net sales for the second 

1963 quarter were $24,804,000, a gain of 15 

per cent over the second quarter in 1962, 

when the amount was $21,607,000. 

FEPCO, Theatrical Printing Firm, Expands 

^ 

The big blast in 

February is for 

"Merlin Jones'.'.. 

a saturation radio 

campaign on 800 

stations beamed 

straigint at the 

campus crowd. . 

national TV... 

Annette making 

a coast-to-coast 

promotional tour... 

blanket newspaper 

advertising. . .zany 

front page publicity 

I 

.a big music promotion 

. . .and the 

wackiest exploitation 

campaign 

you've ever seen! 

t 

/ALTDISNI 

OMAHA — Esther L. Green, owner and 

general manager of FEPCO, theatrical printing 

company, has installed more than $50,- 

000 worth of new printing equipment in 

her plant here, backing her faith in the 

motion picture industry. 

"If I didn't think that the new 'Look 

Ahead' In the Industry wasn't worth while 

1 would be a very foolish business woman," 

Mrs. Green explained. 

The new equipment includes a Rangemaster 

linotype which Mrs. Green said is 

capable of setting six point to 48 point 

16 

from one keyboard and is one of only three 

such models in Nebraska. In addition, Mrs. 

Green installed a new Heidelberg cylinder 

press, she said which "prints anything, 

does anything, but can't talk back to me." 

The photo shows Mrs. Green standing beside 

the new press. 

FEPCO, founded in 1924. supplies personalized 

printing accessories for theatres, 

including window cards, heralds, calendars, 

ad mats, real estate signs and photo 

engravings. 

s,„„^TDMI\/N'K1RI

. . Aaron 

. . Leon 

. . 

. . 

. . The 

. . "The 

. . Edmund 

. . "Seven 

. . "The 

"^dtcftwiwC ^cfmt 

PRODUCTION for January is light. However, 

it is compensated by the fact that 

more than 28 heavy budget films are in 

the works. Prospects for later are good. 

COLUMBIA 

Major Dundee. This story of an actual 

incident in the last days of the Civil War 

will be filmed on location in Mexico. Only 

four days of interior shooting, with outdoor 

locales from 8,000 feet in the mountains to 

desert locations will be used. A unit of the 

Union cavalry was massacred by an Indian 

tribe, and another troop selected from a 

group of assorted characters spent the next 

seven or eight months finding them with 

the inevitable result that they kill the 

Indians. The Harry Julian Pink story is 

being produced by Jerry Bresler with Sam 

Peckinpah directing a cast headed by 

Charlton Heston. Production is in Panavision 

and color. 

Love Has Many Faces. Tliis Marguerite 

Roberts screenplay from an original is 

termed a melodrama and is set in Acapulco. 

Jerry Bresler has this one in his 

camp, too, and with director Alex Singer 

wUl tell the saga of the beach boys who 

find easy prey in unmarried and other females. 

One of them carries it to the ultimate 

and marries a very rich American 

woman. The whole thing blows up, with 

the boys having a ball. The boy, feeling 

guilty, straightens out and the climax results 

in a stabilized situation. Lana Turner, 

Cliff Robertson, Hugh O'Brian and 

Stefanie Powers are cast with 20 male and 

female beach resort types, natives and 

tourists. 

PARAMOUNT 

The Patsy. 

This Jerry Lewis comedy has 

all the elements in it which make Jerry the 

all-around man. He and Bill Richmond 

wrote the screenplay which Ernest D. 

Glucksman will produce. Jerry will direct. 

The story covers the life of a movie star 

who dies and a group of press agents, talent 

agents and the surrounding mob, who need 

a meal ticket, decide to make a movie star 

out of a nobody and pick Jerry as the patsy 

with some rather surprising results. The 

film will be shot in Technicolor. 

20th CENTURY-FOX 

Fate Is the Hunter. Aaron Rosenberg 

picked Ralph Nelson to direct this stoi-y 

written by Harold Medford from Ernest 

Gann's biographical story of his days as a 

flier. The modern-situation story about a 

plane crash starts with the research into 

its causes. Following an investigatory path, 

a check is made on the backgi'ound and 

lives of the principal characters, especially 

those who served in the war. Stars are 

Glenn Ford, Rod Taylor, Nancy Kwan and 

Suzanne Pleshette. This will be a Cinema- 

Scope and color fOm. 

By SYD CASSYD 

UNITED ARTISTS 

The Satan Bug. A novel by Ian Stuart 

provided the base for the James Clavell 

screenplay, which will be set in the southwestern 

United States. The suspense novel, 

called a "study in suspense," concerns development 

and utilization of biological warfare. 

Producer-director John Sturges has 

George Maharis, Richard Basehart. Joan 

Hackett and Dana Andrews in this 

Mirisch-Kappa production. 

UNIVERSAL 

Kitten With a Whip. Ann-Margret 

moves into a dramatic role in this story 

from a novel by Wade Miller concerning a 

young gal who wields the whip over a 

married man. The Harry Keller production 

directed by Douglas Heyes costars 

John Forsythe. 

The Lively Set. This Eastman Color 

film with James Darren, Pamela Tiffin and 

Doug McClure will be produced by William 

Alland and directed by Jack Arnold. The 

romantic drama from an original story by 

Mel Goldberg is a drama with a west coast 

racing car background. A young engineer 

builds his own car and races it. A college 

co-ed quits school to marry him and finds 

life complicated. 

WARNER BROS. 

The Undefeated. Producer - director 

Henry King hasn't cast the star for his 

production from an original by Stanley 

Hough with a screenplay by Casey Robinson 

and Hough. It's a true story of a Confederate 

group escaping into Mexico and 

their adventures in that country following 

the Civil War. 

One of the Chaplin family will add his 

talent to Robert Wise, as associate producer 

on "The Sound of Music," at 20th-Fox lot. 

Saul Chaplin wUl make preparation for a 

March start of the Wise film . Benson, 

who is a pioneer in television, having 

started with Paramount's KTLA Hollywood 

station in 1947, will direct Ivan Tors' 

"Flipper's New Adventure," the sequel to 

"Flipper." Benson has been working on the 

television film series at the Metro lot, and 

now goes to the Bahamas in January . 

Martin Ritt has upped his Paramount release 

deal to six pictm-es. He will produce 

and direct three additional ones in addition 

to his current contract for three in 

conjunction with his Salem agreement, a 

company he owns with Paul Newman . 

Richard Maibaum, veteran writer, directorproducer 

comes back from England to do 

"The Itch Hill Proposition" as an independent 

venture. Maibaum worked on the 

script with Cyril Hume . Rosenberg 

has signed Serge Bourguignon, the 

French director of "Sundays and Cybele," 

to do "The Reward" for 20th-Fox release 

with the production under the Areola Productions 

bamier. Scheduled production is 

for latter part of 1964. 

Director Gene Nelson and writer Stanford 

Whitmore have joined forces for an 

independent setup called Nelmore Productions, 

Inc., involving one picture which will 

be an original drama by Whitmore called 

"A Season for Hunting" . . . George Montgomery 

goes into "Guerillas in Pink Lace," 

as an independent producer-director and 

has set actress Joan Shawlee for the female 

lead ... As the 30th anniversary 

present of the Three Stooges to Columbia 

Pictures, or vice-versa, Norman Maurer will 

direct an Elwood Ullman screenplay with a 

long title which sounds like a press man's 

dream. The release called it, "The Thi-ee 

Stooges Meet the Gunslingers," or "How to 

Get a Long Title on a Theatre Marquee." 

Production is set for March, the windy 

month . reverse angle applied to 

films will take place when Italian director 

Dino De Laurentiis comes to sunny California 

to make a western. He will follow 

the proceedings of protocol and use Italian 

comic Alberto Sordi, as star of the film, with 

Custer's Last Stand filling up the subject 

matter area ... A foreign production of 

"The Fume of Poppies," which under ordinary 

circumstances would describe one of 

the older drugs, will be directed by John 

Thiel, with Ted Ritter in the producer's 

role . . Hal Wallis has signed Paul 

. 

Nathan to a new contract as associate producer 

for five years. They have been associated 

for 17 years, and have recently 

completed "Becket," with Richard Burton 

and Peter O'Toole, in London, for 

Paramount release. 

Liam O'Brien handles the initial chore 

of adapting "May I Borrow Your Husband?" 

the Graham Greene short story, 

and then moves over to produce his own 

effort in films under the Liam O'Brien 

Productions company. O'Brien is presently 

on the Columbia lot writing the new Burt 

Lancaster "Tell It on the Drums" . . . 20th- 

Fox has signed Monica Moran to a term 

contract, first to be signed since the studio 

reopening last April, under Richard D. 

Zanuck ... In New York, writer Neil 

Simon has signed with Paramount on "The 

Odd Couple," which he is playwrighting 

for Broadway . . . "Population Explosion," 

which A. Ronald Lubin will produce in 

1964, is being scripted by Guy Endore, in 

Madrid, where the writer lives. He planes 

back and forth to Hollywood to confer 

with the producer . North will 

script "Forbidden Area," based on the novel 

by Pat Frank, with Irving Asher filming 

with the Landau Co. . 

446," the 

Harry Tatelman production, will have a 

screen treatment by Fim Fritzell and 

Everett Greenbaum. Robert Arthur is the 

executive producer . Faces of Dr. 

Lao," the George Pal film for MGM, has a 

Leigh Harline score, which combines Western 

music with Chinese instrumentation. 

A theatre-size organ and a bagpipe band 

is 

also used in the conglomeration of sound. 

"Don't Raise the Bridge, Lower the 

River," joins the list of novelty titles for 

films, although this one is based on Max 

Wilk's novel, by the same name. The 

comedy is set in Britain and Portugal and 

will be produced by Walter Shenson who 

plans to cast an American leading man and 

a British female star, with 1964 fall production 

slated for the laughfest . . . Jules 

Dassin's "Topkapi," to be completed in 

Istanbul, is based on Eric Ambler's "Tlie 

Light of Day." The United Artists' release 

of this Filmways, Inc., production has 

Melina Mercouri, Peter Ustinov, Maximilian 

Schell, Robert Morley and Akim 

Tamlroff . Miracle of Capri" has 

been acquired by actor Karl Boehm from 

Polish author Stanislas Dygat. Boehm's 

wife, Barbara Lass, Polish in origin, will 

star with her husband, with starting date 

set for next summer, both in Hollywood and 

on location. 


BOXOFFICE BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engogements are not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre managers With 100 per cent as "normal," 

the figures show the gross rating above or below that mark (Asterisk * denotes combination bills ) 

^^

Hike in Minimum Pay 

April 1 Is Proposed 

ALBANY—A plan to increase the New 

York state minimum wage from $1.15 to 

$1.25 an hour on April 1 instead of October 

15, was slated for discussion at a meeting 

in New York City January 29 of the Joint 

Legislative Committee on Industrial and 

Labor Conditions. Assemblyman Anthony 

P. Savarese jr. of Queens, chairman of the 

committee, announced the meeting in a 

statement endorsing the Idea. 

Emphasizing, "Under a more recent 

statute, the federal minimum advanced to 

$1.25 for many workers last October," 

Savarese declared: "We should equalize 

these wage floors now. Wage economists 

assure us that this raise can be accomplished 

six months earlier with negligible 

effect on the New York employment rate. 

That being the case, the legislature should 

act promptly when it meets this month to 

give this benefit to the low-paid workers 

as soon as possible. 

"No one ever could pretend that a minimum 

wage is a satisfactory wage, but at 

least this will mean earnings of over $100 

more for many thousands of employes in 

the coming year." 

The Metropolitan Motion Picture Theatre 

Owners Ass'n and New York State 

Allied Theatres tried without success to 

obtain an exemption in the Jerry-Amami 

bill of 1962 from increases in minimum 

wage to $1.15 hourly Oct. 15, 1962. and to 

$1.25 on Oct. 15, 1964. 

Edgar W. Couper, chancellor of the 

Board of Regents, expressed pleasure at a 

press conference over the announcement 

by chairman Luigi R. Marano of the Joint 

Legislative Committee on Offensive and 

Obscene Material that his group would introduce 

in January a bill carrying out the 

board's recommendation for authority to 

classify films in the "suitable" and "unsuitable" 

categories for school children. 

Theatres would be required to bar youngsters 

from "unsuitable" pictures, unless 

parents or guardian accompanied them. 

Couper stated he would make direct 

comment on the measure at the Regents' 

January meeting. 

Two Theatres Go Dark 

After 10% Ticket Tax 

WASHINGTON, PA. — When the city 

council enacted a 10 per cent amusement 

tax, Basle Enterprises and Associated Theatres 

closed their theatres here, the Basle 

and the Penn. 

However, the city budget will get a second 

look within a few days when two newly 

elected councilmen take their seats. One 

of the new councilmen is William C. Wilson, 

manager of the Penn Theatre. 

The Chamber of Commerce did not take 

sides in the issue but the downtown business 

organization WADE went on record 

as opposed to an amusement tax. Protesting 

also are operators of bowling alleys, 

skating rinks, athletic events and dances. 

Norman B. Mervis. supervising manager 

of Associated Theatres, said that no merchant 

or business today could afford to remain 

in operation if their gross revenue 

was cut by any portion up to 10 per cent. 

Maurice Chevalier appears as himself in 

Paramoxmt's "A New Kind of Love." 

Seymour Poe Heads Unit 

For March of Dimes 

NEW YORK—Seymour Poe, executive 

vice-president of 20th Century-Fox, has 

been named chairman of the entertain- 

ment division for the 1964 March of Dimes, 

it is announced by Samuel H. WooUey, general 

chairman. 

Funds collected in the 1964 drive, to be 

held in January, will help support nearly 

70 birth defects and arthritis treatment 

centers across the nation, including the 

Bii'th Defects Center of the New York Hospital, 

where victims of crippling birth defects 

and arthritis receive the benefit of the 

most advanced treatment techniques. 

These funds also will help MOD research 

which is following the lines of the program 

that developed the Salk and Sabin vaccines, 

and supports some of the world's leading 

scientists in a search for prevention of 

crippling birth defects and arthritis. 

Aid to an estimated 14,000 polio victims 

is continuing. 

UATC Stockholders Face 

Two Meetings Jan. 13 

BALTIMORE — Stockholders of 

United 

Artists Theatre Circuit will receive and act 

on two proposed slates of officers at two 

separate meetings here on January 13. The 

dissident group of stockholders, which 

sought to oust present management and 

all, but one, directors, will present its roster 

at 11 a.m. Management will then meet and 

offer its slate an hour later. Indications 

are that the dissident group, headed by 

Maxwell Cummings, will be defeated in its 

efforts. 

On the management's proposed directorate 

wUl be Odyssia Skouras, daughter of 

George Skouras, former president of UATC. 

Her name has been put in nomination in 

place of Cummings. Marshall Naify replaced 

Skouras as president when the way 

was cleared for the merger of United California 

Theatres and UATC. 

In a message to stockholders, it was reported 

that UATC had a loss of $497,863 

for the year ended August 31, compared 

with a profit of $301,473 in the previous 

fiscal year. 

Paramount's "Who's Been Sleeping in 

My Bed?" stars Elizabeth Montgomery, 

Martin Balsam and Jill St. John. 

Censors of Maryland 

Banned 13 out of L313 

BALTIMORE — The Maryland State 

Board of Motion Picture Censors reviewed 

1,313 films in its 1963 fiscal year, ordered 

cuts in 45 and banned 13. The latter included 

three untitled 16mm pictures. 

The 47th annual report did not list the 

banned titles, but they were: Her Bikini 

Never Got Wet. The Immoral West, Girl 

Gang, Nudist Playground, Scanty Panties, 

Bachelor Peeping Tom, Gentlemen Prefer 

Nature Girls. Nude, Nudist and Nudism, 

Nature's P!ayground and The Wondrous 

Story of Birth. 

Originally, the three-member board also 

rejected "Phaedra" and "Please, Not Now." 

Later, it reconsidered and licensed them on 

advice of the Maryland attorney general's 

off'ce who believed a ban on those films 

might not be sustained in a court test. 

The board disapproves films which it considers 

obscene or which it feels tend to 

"debase or corrupt morals or incite to 

crime." 

In the latest fiscal year, which ended 

June 30, the board or its staff reviewed 665 

new films and 648 reissued movies and 

processed 5,327 duplicate prints. It collected 

$66,767 in fees for the license seal 

that is shown with each approved film and 

spent $66,268. 

Since the board has been established in 

1916 its receipts have exceeded expenses by 

$578,386. 

The board charges a fee of $3 a 1,000 feet 

of film for licensing new or reissued 

movies. A charge of $1.25 a 1,000 feet is 

levied for duplicate prints. Because of the 

large number of movies the board staff examines 

each film initially. Should there 

be a question, one of the three board members 

looks at the movie and reaches a 

decision as to whether it should be 

approved. 

Any appeal from these decisions requires 

that the movie be reviewed again by at 

least two members of the board. The case 

may be later taken to court. After the 

board orders cuts from a film, inspectors 

check the theatres where the film is scheduled 

for showing. 

Norman C. Mason is chairman of the 

board, Mrs. Louis Shector is vice-chairman 

and Mary Avara is secretary. 

Feb. Release for 'America' 

NEW YORK — Elia Kazan's "America 

America," which is currently playing at the 

Paris Theatre in New York and the Beverly 

Hills, Calif., will be nationally released by 

Warner Bros. Washington's Birthday. 

February 22, 1964. 

Spyros Skouras Attending 

Jerusalem Holy Meetings 

NEW YORK—Spyros P. Skom-as, 

board chairman of 20th Century-Fox, 

has joined His Holiness, Patriarch 

Athenagoras of the Greek Orthodox 

Church, and Archbishop lacovos of 

New York and the western hemisphere, 

to participate in conferences with Pope 

Paul VI in Jerusalem. Skouras and 

Tom Pappas, Boston business man, are 

the only lay members of the Greek 

Orthodox Chm-ch at the meetings. 

BOXOFFICE : : January 6, 1964 E-1

—— 

— 

— 

. , Or 

—— 

— 

— 

— — 

since 

WB) 

: January 

B'yNoyBooms for Holidays; 

'Charade,' Jones Record 

NEW YORK—Starting with Christmas. 

when eight new pictures opened on Broadway 

and in the east side art spots, through 

the New Year's period, business was generally 

of smash proportioirs as the school 

kids on holiday, plus vacationing adults, 

many of them out-of-towners, packed the 

movie houses. Long waiting lines were in 

evidence at the Radio City Music Hall, 

where "Charade" and the annual Christmas 

stage pageant went to a new high for this 

period, which usually breaks records. 

Another new record was scored by the 

long-running "Tom Jones," which has just 

been named "best of 1963" by the New 

York Film Ci'itics, the British picture being 

highest of the Cinema I run. in its 

12th week. Also terrific was "Sword in 

the Stone," the Walt Disney cartoon feature, 

which is a natiu'al for the youngsters 

and their parents packing the Times Square 

area. Another Disney film, "The Three 

Lives of Thomasina," was the highest yet 

in its third week at the Guild Theatre, 

where it got some of the overflow from the 

adjoining Music Hall. 

Among the other smash hits, which gave 

their theatres the best business in months, 

were "4 for Texas," at the Paramount, as 

well as the east side Trans-Lux 52nd 

Afraid of 

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Chairs? 

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HAYES SEATING COMPANY 

244 W. Main St. Montour Falls, N Y. 

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Street; "Move Over. Darling." at the Astor. 

as well as the east side Trans-Lux 85th 

Street: "Love With the Proper Stranger," 

very big in its opening week at Loew's 

State and the east side Murray Hill, and 

"Who's Been Sleeping in My Bed?" at the 

Victoria Theatre. 

The three two-a-day pictures were also 

jammed for both matinee and evening performances, 

headed by "The Cardinal," 

which had a terrific third week, after being 

very satisfactory in its first two weeks, 

just before the holidays started. "Cleopatra" 

jumped up to fine business in its 

29th week at the Rivoli and "Best of Cinerama" 

was strong in its first week at Loew's 

Cinerama, attracting many youngsters who 

never saw the earlier Cinerama pictures. 

"The Victors" was very good in its second 

week at the Criterion and the east side 

Sutton Theatre while "Love on a Pillow" 

did very well in its second week at the 

Forum and the east side Pine Ai'ts. 

While the other art spots were a little 

behind the phenomenal "Tom Jones" at 

Cinema I. several of the others were nearsmash, 

including "To Bed . Not to 

Bed," in its first week at the Coronet; 

"Billy Liar," in its second week at the 

Baronet; "The Easy Life," in its first week 

at the Festival; "The War of the Buttons," 

in its first week at the Little Carnegie, 

and the acclaimed Warner film, "America 

America," in its second week at the Paris. 

Two were just fair, "Ladybug, Ladybug," 

in its first week at Cinema 11, and "Hallelujah 

the Hills," in its second week at the 

Fifth Avenue Playhouse. 

Not a single new picture has opened in 

Manhattan following "Act One," which 

started at the Ti-ans-Lux East December 

1 

26. 

(Average Is 100) 

Astor Move Over, Darling (20th-Fox) 200 

Baronet Billy Lior (Cent' I), 2nd wk 185 

Beekman Lowrence of Arabia (Col), return 

run, 3rd wk 150 

Carnegie Hall Cinema Der Rosenkovolier (Showcorp), 

first wk. of two-a-day 150 

Cinema I—Tom Jones lUA-Lopert), 12 wk 250 

Cinema II Ladybug, Ladybug (UA) 135 

Coronet—To Bed . . Or Not to Bed (Cont'l) 195 

75 

The Victors (Col), 2nd wk Criterion 

DeMille The Cardinal (Col), 3rd wk. of two-aday 

1 95 

THEATRE SERVICE 

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Embassy Not Tonight, Henry (Jonus), 2nd wk ... .160 

Festival—The Eosy Life (Embassy) 185 

Fine Arts— Love on o Pillow (Royal), 190 

2nd wk 

Forum— Love on a Pillow (Royal), 2nd wk 175 

jtti Avenue— Holleluioh the Hills (Mekos), 

2nd wk 135 

Three Lives of Thomasina (BV), 

3rd 

Carnegie 

Little 

War of the Buttons (Bronston) . . 

Loew's Cineramo Best of Cineroma (Cinerama), 

1st wk. of two-a-day 

Loew's State Love With the Proper Stranger 

(Para) 

Loew's Tower East Fantasio (BV), reissue, 

8th wk. 

Murray Hi I -Love With the Proper Stranger 

(Pare 

Normondie Magic Boy (MGM), plus kiddie stage 

show 

ISU 

Poramount— 4 for Texas (WB) 190 

Pans—America America (WB), 2nd wk 165 

Plozc—ChapMn Film Festival, 5th wk 200 

Radio City Music Hall Charode (U), plus 

Christmas stage show, 4th wk 250 

Rivoli Cleopatra (20th-Fox), 29th wk. of 

two-a-day 1 85 

RKO Palace Sword in the Stone (BV) 200 

Sutton—The Victors Ccl, 2nd wk 175 

68th Street—Sound of Loughter (Union) 135 

Toho Cinema— High and Low (Cont'l), 5th wk 150 

Trans-Lux 52nd St.— 4 for Texos (WB) 185 

Trans-Lux 85th St.—Move Over, Darling (20th- 

Fox) 175 

Trans-Lux East Act One 165 

34th Street East— High and Low Cant'l) 150 

Who's Been Sleeping in My Bed:" 

Victoria 

(Poro) 195 

Warner— It's a Mod, Mod, Mod, Mad World (UA), 

7th wk of two-a-day 200 

World— Traveling Light (Victorio), 9th wk 140 

Prosperous Week Climaxes 1963 

At Baltimore First Runs 

BALTIMORE—The three-way combination 

of new attractions, the holiday season 

and New Year's Eve midnight shows was a 

boost to boxoffices. "Cleopatra" business 

"picked-up" after reduced prices became 

effective at Christmas. "Charade" was big 

at a downtown first run: "The Prize" was 

strong at an uptown art theatre and "Move 

Over, Darling" was busy in two locations. 

Charles—The Priie (MGM) 160 

Five West—Murder at the Gallop (MGM) 150 

Hippodrome Cleopotro (20th-Fox, 27th wk 160 

Little Move Over, Darling (20th-Fox) 150 

Moyfair-The Cardinal (Col) 140 

New— Who's Been Sleeping in My Bed? (Poro) . . . . 1 35 

Playhouse— All the Way Home (Para) 145 

Senotor— McLintock! (UA) 160 

Stanton—Charade (Univ) 1 75 

Town 4 for Texas (WB) 1 35 

Uptown— Move Over, Darling (20th-Fox) 150 

Old Jerome in Bronx Will 

Reopen as Art House 

NEW YORK—John C. Bolte Theatres is 

renovating the old Jerome Theatre at 1 

West Tremont Ave. in the Bronx from the 

marquee in front to the back door, and is 

scheduling a reopening around the middle 

of the month with Al Kirsch, Bolte promotion 

director who is managing the Laconia, 

as manager. 

The Jerome, closed for three years, is 

relighting as the Art Theatre. Kirsch 

managed the Deluxe Theatre on Tremont 

avenue for the Interboro circuit and headed 

the same circuit's Vogue for three years 

before joining Bolte. 

'The Guest' is Booked 

At Guild in New York 

NEW YORK - Harold Pinter's "The 

Guest," the British film version of the play 

which ran in London and on Broadway as 

"The Caretaker" 

i 

used as the title 

of Hall Bartlett's picture for United Artists 

release!, will be the next attraction at the 

Guild Theatre, following the current "The 

Three Lives of Thomasina." 

The British film was produced by Michael 

Birkett and directed by Clive Donner 

with Donald Pleasence, Alan Bates and 

Robert Shaw re-creating the roles they 

originally played on Broadway. 

Janus Films is distributing "The Guest." 

E-2 BOXOFTICE : 


BROADW Ay 

piCHARD BRANDT, president 

of Ti-ans- 

Lux Corp., has accepted the board 

chan-manship of the University Settlement, 

whic.i is beginning its 78th year of operation 

as the olcest settlement house in the 

U.S. Brandt has also been associated with 

the National Conference of Christians and 

Jews and the Will Rogers Hospital. * * 

Noel Meadow is handling the national promotion 

and publicity campaign for "Naked 

Autumn," the UMPO release starring 

Smone Signoret. Meadow, incidentally, 

had handled the campaign for "Dedee," 

the French picture in which the star was 

first acclaimed several years ago. * * * 

Harry Mandel, president of RKO Theatres, 

and Fred Herkowitz, national director of 

advert'sng and publicity, are back from 

Denver, where they attended the opening 

of the new RKO International 70 Theatre. 

• 

Back from abroad just before the New 

Year were Eric Pleskow, United Artists 

vice-president in charge of foreign distribution, 

who toured the company's offices 

on the Continent after attending the London 

opening of "It's a Mad, Mad, Mad, 

Mad World"; Jerry K. Levine, Paramount 

advertising manager, who was in Madrid 

for conferences on Samuel Bronston's "The 

Fall of the Roman Empire" and "Circus 

World": Lester Welch, MGM producer, who 

returned from Europe with Mi-s. Welch on 

the United States, and Eli Wallach, here 

from London after completing his featured 

role in Walt Disney's "The Moonspinners." 

Pola Negri, silent days screen star who 

makes a comeback in the same Disney film, 

is also back from London. 

• 

Returning to Europe were Burt Lancaster, 

who went back to Paris Monday 

(December 30) to continue filming "The 

Train" after a ten-day Christmas visit with 

his family in California: Martita Hunt, 

British actress who completed her featured 

role in MGM's "The Unsinkable Molly 

Brown" in Hollywood, and Connie Francis, 

who completed MGM's "Looking for Love" 

and left Friday i3) for a one-week recording 

session in Eui'ope. * * * Joseph E. 

Levine, president of Embassy Pictures, is 

back from Puerto Rico, where he spent a 

Christmas vacation with Mrs. Levine and 

their children, Patricia and Richard, at 

the Americana Hotel, San Juan. Joseph C. 

Goltz, Embassy Latin American supervisor, 

is in New York for home office meetings. 

• 

Carroll Baker, with "The Carpetbaggers." 

the Joseph E. Levine picture for Paramount, 

and "Cheyenne Autumn" for Warner 

Bros, completed, has arrived in New 

York for a stopover before leaving for 

Africa to star with Robert Mitchum In 

"Mister Moses," scheduled to start in 

January for United Artists release. Diana 

Hyland, who plays the feminine lead in 

"One Man's Way," also for United Artists, 

is in New York for a long visit. Both are 

Frank Ross productions. Martin Balsam, 

featured in Paramount's "Seven Days in 

May," is promoting the picture in New 

York, following the completion of "The 

Carpetbaggers" in Hollywood in December. 

* * • James Patterson, who has completed 

Robert Rossen's "Lilith," scheduled 

for Columbia release, signed to star 

in Harold Pinter's "The Lover," which 

opens at the Chen-y Lane Theatre. 

HAVE YOU BOOKED IT? 

UNIQUE! NO PICTURE EVER PRODUCED 

CAN MATCH ITS PURE HORROR! 

NATIONAL CIRCUITS PLAYING IT: * United Paramount-^FIorlda State 

•' "f United Paramount— Gulf 

* 

••' 

Stanley-Warner Maico 

California * Syufy 

* Consolidated Theatres 

Enterprises 

* Wometco 

•^ Central States * Monarch * Many, Many More 

ASK ANY EXHIBITOR WHO'S PLAYED IT WHAT THE FANTASTIC GROSSES WERE 

LOCAL DISTRIBUTOR: 

New York: Buffalo-Albany: Philadelphia-Pittsburgh: 

PROMINENT FILMS M. A. BROWN ASSOCIATES FANFARE FILMS, INC. 

FOLLOWING IN ITS BLOODY FOOTSTEPS- 

TWO THOUSAND MANIACS' 

(Release: February, 1964) 

BOX OFFICE SPECTACULARS, INC. 

1322 SOUTH WABASH AVENUE CHICAGO 5, ILLINOIS 


^

. . Herbert 

. . When 

. . 

20 Loew's Chain Managers 

Win Cash Prize for 'Jason' 

NEW YORK — Twenty Loew's Theatres 

managers have been awarded cash prizes 

for topping their boxoffice quotas during 

the circuit's run of Charles Schneer's "Jason 

and the Argonauts," distributed by 

Columbia Pictures. The plan was devised 

by Schneer, Loew's Theatres and Columbia 

when "Jason" played the circuit dui-ing 

September, after its first run at Loew's 

State Theatre in August. 

The checks to the 20 winning managers 

were accompanied by a letter of congratulations 

from Arthur- Tolchin, assistant to 

the president of Loew's; and Robert S. Ferguson, 

vice-president in charge of advertising 

and publicity for Columbia, which 

provided the cash prizes. 

The winners were Nathan Bernstock, 

Loew's Jersey City; Louis George, Loew's 

Triboro; Louis Jaffe, Loew's New Rochelle; 

Robert Diem, Loew's Mt. Vernon; Dorothy 

Solomon, Loew's Kings; Clyde Fuller, 

Loew's Valencia; Albert Boschi, Loew's Oriental; 

Sigmund Schwartz, Loew's Paradise; 

Richard Fensterer, Loew's 175th 

Street; Helen Wright, Loew's Delancey; 

Harry Greenman, Loew's White Plains; Allan 

Isaacs, Loew's Olympia; Seymour 

Brond, Loew's Orpheum; Abe Levy, Loew's 

46th Street; William Klenertz, Loew's 83rd 

Street; David Swenson, Loew's Inwood; 

Irving Gross, Loew's Boulevard; Helen 

Lupe, Loew's Sheridan; Jack Bergnicht. 

Loew's National, and Joseph Beck. 

Remodeled Loew's Theatre 

Reopens in New Rochelle 

NEW ROCHELLE, N.Y.—After a $250,000 

remodeling job, the 36-year-old Loew's 

Theatre here reopened Christmas Day with 

Jerry Lewis' "Who's Minding the Store?" 

In the conversion, the old theatre was 

gutted so that only the four walls remained. 

Valerian Rybar, noted decorator, 

and his staff then created a new concept 

in modern theatre design, installing 

a new marble front, new lights, carpets, 

seats, lobby, air conditioning, sound and 

projection. 

Prominent figures of Westchester 

County's political and social world, as well 

as New York theatrical personalities, were 

on hand for the gala opening, with Mayor 

Stanley Church officiating at the ribboncutting. 

Among the Loew's executives present 

were Arthur Tolchin, Bernard Myerson 

and Bernard Diamond. 

Schary Is Guest of Honor 

At 'Act One' Opening 

NEW YORK — Dore Schary, producerdirector 

of "Act One," based on Moss Hart's 

autobiography, was guest of honor at the 

opening of the Warner Bros, picture at the 

Trans-Lux East Theatre, December 26. The 

premiere benefited the Dramatists Gûild 

Fund, Inc. 

ALBANY 

^he Variety Club is seeking a new charity 

in addition to its 22-year sponsorship 

of Camp Thacher to provide vacations for 

needy boys, and is concentrating its consideration 

on the puixhase and operation 

of a Sunshine coach to transport needy 

children to and from hospitals, sports 

events, etc.; purchase of a large "electric 

eye" magnet for extraction of foreign objects 

at Children's Hospital, and equipping 

of a playroom at the Medical Center. Withdrawal 

from sponsorship of Camp Thacher 

was considered but rejected. Phil Stone, Variety 

International, Toronto, suggested the 

Sunshine coach; Al Kellert, the refurbishing 

of a children's playroom, and Michael 

Artist, the eye magnet. G. Brandon Donahue, 

George Schenck, Artist, Kellert and 

Chief Barker Adrian Ettelson make up the 

charities committee . Schwartz, 

Columbia manager, has been named chairman 

for the Variety Week celebration 

scheduled for February. 

Nettie Hellman, widow of pioneer Albany 

exhibitor Harry Hellman and mother of 

Neil Hellman. owner of Hellman Theatres, 

died Friday after Christmas. Nettie and her 

husband Harry started in the gas mantle 

business at Maiden Lane and Chapel street 

before opening the old Fairyland Theatre 

and later the Royal on South Pearl. They 

eventually opened the Paramount on Clinton 

avenue, now owned by the American 

Legion. The fimeral was held at Temple 

Beth Emeth. Survivors include son Neil, 

who built the Hellman Theatre in 1960 as 

a memorial to his father, and two grandchildren, 

who are the wives of Alan Iselin 

and Sanford Bookstein. 

Max Cohen, who operated the Rialto and 

Broadway year-around theatres in Monticello, 

and the Liberty and Academy summer 

situations in Liberty, died in a New 

York City hospital. Survivors include his 

daughter Mrs. Weiner, who is handling the 

Monticello theatres. 

Belated best wishes to Suzanne, daughter 

of George Schenck of Tristate Refreshments 

here and former Ritz, Strand and 

Palace cashier, who was married September 

25 to Edward Relyea, a trainee for the Niagara 

Mohawk Power Co. . . . Herb Goldstein 

of Troy, Fred Shavor of WAST and 

Leonard Simon, who attended the New 

Year's Eve party of the Variety Club in the 

clubrooms, were the first to pay their 1964 

club dues—to Herb Kaye . Watertown 

registered a 26-below temperature before 

Christmas, theatre advertising shrank 

there almost to the vanishing point. 

Ben Quade, operator of the Lake Theatre 

in Lake George Village and of two motels 

there, is in Miami Beach for the winter 

. . . Carl Boveau is buying-booking for the 

Towne in Johnstown, which has dropped 

its art series and has cut to a Thursday 

through Sunday, two-change schedule . . . 

Rose Goyette, secretary, was promoted to 

booker at United Artists to succeed Jimmy 

Moore, who resigned to join his brother-inlaw 

in operation of a meat market here . 

Branch managers Herb Schwartz and Fred 

Kloepfer left town on their two-week holiday 

season vacations. 

Around 25 Filmrowites attended the joint, 

five-exchange holiday party. Representatives 

from nearby offices also dropped in at 

the celebration on the second floor of the 

RTA building. Doris McGarth of NTS fashioned 

film clips into "A Merry Christmas 

From Filmrow," which was spelled on the 

wall of the second floor corridor. 

IFIDA Dinner Reservations 

Now Topping 550-Mark 

NEW YORK—Reservations have topped 

the 550 mark for the international film 

awards dinner dance at the Hotel Americana 

on January 21. Sponsored by the Independent 

Film Importers & Distributors 

of America, the dinner will mark the 11th 

annual Joseph Burstyn award to the outstanding 

foreign language film of 1963 and 

the IFIDA award for the outstanding foreign 

feature in the English language. 

Daniel Prankel is the dinner chairman. 

Theodore Bikel will serve as master of 

ceremonies at the affair. Nina Rao Cameron, 

director of the United Nations and 

Consular Corps committees of the City of 

New York, is acting as special liaison for 

the dinner and has arranged for a contingent 

of ambassadors and consuls general 

from many countries to attend. 

The Lincoln Center of the Performing 

Arts will be honored at the event for stimulating 

interest in imported films. 

Alain Delon to New York; 

Will Produce for MGM 

NEW YORK—Alain Delon, the French 

film star, who will arrive in the U.S. in 

mid-January to complete location work in 

"The Love Cage," produced by Jacques Bar 

on location on the French Riviera for MGM 

release, plans to go into independent production 

under the MGM banner in February 

1964. Delon, who has already starred 

for MGM in "Any Number Can Win," will 

make and star in "Have I the Right to 

Kill?" 

In addition to producer Bar and star Delon, 

Jane Fonda and Lola Albright are costarred 

in "The Love Cage" and Sorrel 

Booke and Carl Studer will join the cast 

for the New York location work in and 

around the Americana Hotel. The picture 

is being directed by Rene Clement from 

the novel, "Joy House," by Day Keene. 

Dale Wasserman wrote MGM's screenplay 

of "Quick, Before It Melts." 

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. . 

) 

. . Paul 

. . Vending 

. . For 

: January 

BUFFALO 

Ohea's Teck, which had been scheduled for 

a Christmas Day reopening after being 

closed five months, with "The Prize," remained 

dark when projectionists failed to 

report for work. Tom Harmon, assistant to 

Bill Trambukis at Loews State in Providence, 

R.I., was here to take over as manager, 

but projectionists Local 233 balked on 

"working conditions and salaries," said 

Kenneth Kavanagh. All advertising for 

"The Prize" was canceled. 

Charles E. Funk has reclaimed his office 

in the Century Theatre after several 

months in New York 

a.s executive assistant 

to Salah M. Hassanein, 

president of 

Skouras Theatres and 

executive vice-president 

of United Artists 

Theatres. He will supervise 

and promote 

the UA Theatres in 

Buffalo ( Century 

and in Pittsburgh. 

William Martin will 

continue to manage 

C. E. Funk 

the Century . 

There is an early demand here for tickets 

for the "world premiere" of the Richard 

Burton "Hamlet" in Toronto's O'Keefe 

Center—January 15-FebruaiT 1. Sir John 

Gielgud, who once held the "Hamlet" 

longevity record on Broadway, will direct 

Burton: Alfred Drake will play King 

Claudius and Hume Cronyn, Polonius . . . 

A special Christmas party for underprivileged 

children was put on by Manager 

Joe Garvey of Schine's Granada Theatre 

the day before Christmas. The theatre was 

playing "The Sword in the Stone" as the 

holiday attraction ... Ed Miller sold out 

the Paramount for a special Sunday matinee 

(before Christmas' for employes of 

Ford Motor Co. and their families. 

The Tonawanda board of appeals has upheld 

a decision of building inspector 

Walter Schoenfeld denying a permit for 

construction of a portion of a drive-in theatre 

at the town line because there would 

be less than 2,500 square feet of floor space 

in the ticket booth section which would be 

within the city. A minimum of 2,500 square 

feet is required for buildings in property 

zoned for industry . machine 

operators here are strenuously objecting to 

a proposed "per machine" form of licensing 

by the city. Spokesmen for the vendors at 

a hearing before the council's legislation 

committee urged "fair and reasonable" 

regulation of the industry. At issue is a 

proposed schedule of fees, ranging from $5 

to $25 a year. 

. 

The entertainment committee for the 

Variety Club's forthcoming Febmary 1-2 

Telethon over WKBW-TV is arranging for 

Virginia Grahame and Jerry Vale to be 

among the visiting stars 

Jonsson, who was voted 

. 

Miss 

. Kirsten 

Sweden of 

1963 in the Miss Universe contest, was in 

town for a day, to ballyhoo "The Prize," 

wh'ch has a Swedish locale. Escorted by 

publicist NoiTnan Pader, she ran the gamut 

of press and radio interviews, and received 

the key to the city from Mayor Chester A. 

Kowal. while TV cameras were grinding. 

In turn. Miss Jonsson presented hizzoner 

with a souvenir book from the Nobel prize 

ceremonies . Wall, MGM manager, 

was convalescing following an operation. 

William Martin, managing director of the 

Century, reported "The Victors" will open 

there February 12 the first time in 

the 

. 

memory of the oldest Buffalo projectionist, 

yuletide celebrators had nine new 

fi ms, all major efforts of their producers, 

to choose from. About 24 hours of steady 

looking would be required to peruse the 

tinted reels from many lands. 

Percentage Accounting Suit 

Filed Against Pa. Exhibitor 

ALLENTOWN, PA. — Nine distributors 

have filed an action for an accounting on 

percentage pictures against Albert A. 

Moffa, who operates theatres in Allentown 

and Copley, Pa. Theatres involved were the 

Towne, Jeannette, 19th Street and Capri 

in Allentown and the Ritz in Copley. 

Plaintiffs in the suit were Allied Artists, 

Buena Vista, Columbia, Metro-Goldwyn- 

Mayer, Paramount, 20th Centui-y-Fox, 

United Artists, Universal and Warner Bros. 

They are represented by O. Jacob Tallman, 

Allentown attorney. 

The complaint, in addition to asking for 

an examination of Moffa's records and 

payment of such amounts as may be found 

to be due, also seeks an injunction forbidding 

Moffa from concealing, destroying or 

altering the books relating to his operation 

of the theatres. 

Doyle, Miss DeRagon Win 

In Reade-Sterling Drive 

NEW YORK — Ann DeRagon of the 

Strand Theatre, Plainfield, N. J., and Jon 

Doyle of the Carlton Theatre in Red Bank 

were the top cash winners in the "Big 

Profit Bonanza" of the just-concluded 

drive conducted by Walter Reade-Sterling, 

Inc., according to Nick Schermerhorn, vicepresident 

of theatre operations. The drive 

covered the fall period, during which managers 

of the circuit's nearly 50 houses competed 

against quotas and the previous year's 

operation for cash awards. 

Other prize winners in the main drive 

contest were George Caron of the Mayfalr, 

Asbury Park; Charles Davis of the 

Paramount, Asbury Park: George Prokopic 

of the Lyric. Asbury Park; Ed Bennett of 

the Baronet, Long Branch; Mike Henry of 

the Majestic. Perth Amboy; Harry Klein 

of the Community. Morristown; Al Goddard 

of the Community, Kingston. N. Y.: Robert 

Meyer of the twin Baronet and Coronet, 

New York City; Heb Rubin of the Toms 

River Drive-In; Frank Dean of the Eatontown 

Drive-In: William Miller of the 

Woodbridge Drive-In. and Robert Aquilar 

of the Fly-In Drive-In. Brielle. N. J. 

Special cash prizes were awarded to Caron, 

Goddard and Henry for the best job 

on exploitation during the drive period. 

Other cash prizes went to William Kanefsky 

of the Community, Barclay Farms. N. J., 

and Klein and Doyle for their outstanding 

work on the summer kiddie show series. 

Walter Reade managers are still competing 

for awards for the sale of Christmas 

scrip books, this drive to end in February. 

Harold Rand Named V-P 

Of Public Relations Firm 

NEW YORK—Harold Rand has resigned 

as advertising and publicity director of the 

Landau Co. to become vice-president of 

Solters, O'Rourke & Sabinson. public relations 

agency. He took over his new post 

on January 2. 

Prior to joining Landau. Rand was director 

of world publicity for 20th Century-Fox 

and. previously, was associated with Embassy 

Pictures. Paramomit and Buena Vista, 

having gone to the latter company from 

20th-Fox where he started his film career. 

At one time, he headed his own publicity 

firm. Blank-Rand Associates. 

Rand was active in the supervision of 

the launching of the campaign on "Cleopatra." 

Paramount's "Circus World" was written 

from Philip Yordan's original story. 

As a screen game, 

HOLLYWOOD tokes top 

honors. As a box-office attraction, 

it !s without equaL It hat 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity, 

HOLLYWOOD AMUSIMINT CO. , 

3750 Ooklon St. * SKokic, Illinois 

Sam Seidelman Resigns 

As AIP Foreign Chief 

NEW YORK—Samuel L. Seidelman has 

resigned as vice-president in charge of foreign 

distribution of American International 

Export Corp.. subsidiary of American International 

Pictures. The resignation will 

become effective when a replacement can 

be named. 

It Is expected that Seidelman will be 

leaving his post before the end of January, 

at which time he will announce his new 

affiliation. 

J^^ WATCH PKOJICIIOS IMI'KO\li

. . Floyd 

. . The 

. . Ernie 

. . Steven, 

. . Andrew 

. . Joe 

. . Bud 

. . Michael 

. . Herbert 

. . The 

ROSES FOR NURSE—Zina Bethune, 

who rose to fame on the Nurses television 

program, chatted with patrons 

and gave out autographs at the premiere 

of "It's a Mad, Mad, Mad, Mad 

World," held in the Warner Theatre in 

Pittsburgh as a benefit for the Western 

Pennsylvania Nurses Ass'n. Prior to the 

opening she was introduced from the 

stage by John Reed King of a KDKA- 

TV program. The picture shows 

Charles Comar, manager of the Warner 

Theatre, presenting a bouquet of roses 

to Zina. 

Hollywood Museum Honors 

Library of Congress 

WASHINGTON — The Hollywood Museum 

will honor the Library of Congi'ess 

at a ceremony here on Thm-sday ( 9 ) . The 

occasion will be the 70th anniversary of 

the deposit of the first motion picture for 

copyright in the Library. 

Sol Lesser, president of the Hollywood 

Museum, has arranged the ceremony in 

cooperation with Sen. Thomas H. Kuchel 

and Rep. James Roosevelt of California. It 

will take place at a luncheon in the new 

Senate Office Bldg. (Room 1202). 

In behalf of the Museum, Lesser will 

present Dr. L. Quincy Mumford, the Librarian 

of Congress, a book of tributes from 

scores of leading figures in all phases of 

motion pictures, television, radio, and recording. 

These are the industries represented 

in the Museum, for which ground 

was broken in Hollywood last October. 

"This is the first time in its 164 years 

that such a public tribute has been paid 

the Library of Congress," Lesser said. "We 

are especially pleased to sponsor this ceremony 

honoring a great national institution." 

Wm. I. German Co. Now Is 

Dissolved; Staff to Eastman 

NEW YORK—W. J. German, Inc., distributors 

of Eastman raw stock film, 

formally passed out of existence on January 

1 and the staff has moved to the Eastman 

headquarters in the Pan Am Bldg., 200 

Park Ave. 

Members of the erstwhile German staff 

now with the Eastman company are L. A. 

Bonn, William Reddick, Robert Bums and 

Donald Horton. Eastman now is distributing 

the raw stock, foi-merly handled by the 

German organization and originally by 

Jules Brulatour, Inc. German died last 

year. 

PITTSBURGH 

Ted, son of Peter Manos and wife, was 

married to Barbara Athena Galanis, 

daughter of the Leo Galanises, former exhibitors 

at Ford City, at St. Paul's Church 

in Kittanning . Squirrel Hill Theatre 

was reopened by Stanley Warner 

after a short shutdown for completion of 

redecoration, new seating, recarpeting, new 

lighting, new projection and sound and a 

new marquee. It is marking its 12th year 

as an art house. 

James O. Caskey, projectionist at the 

Nixon, has been named president of 

MPMOU Local 171. succeeding William 

Thompson, boothman at the Gateway who 

was not a candidate for re-election. Others 

elected were Harold O'Donnell, relief operator, 

vice-president; Luther Thompson, 

secretary-treasurer, and Matrin Torreano, 

business agent. The latter two were renamed. 

Elected directors were Barney 

Krenn and Kenneth McGuire, who will 

serve with George Pavlich, a holdover. The 

trustees are Dutch Lauth, Mike Ventrone 

and William Watterson. The new sergeant 

at arms is Bob Lorentz. 

The Playhouse was robbed of several 

thousand dollars, representing receipts of 

several days, by bandits who forced the 

porter to help them carry the 200-pound 

safe to their car . son of Harry 

Feinstein, the SW zone manager, won a 

two year Mellon Fellowship worth $3,500 

annually to Cambridge University in England. 

He is a Yale graduate . . . The city 

council by an 8-1 vote has approved construction 

of a 55,000-seat stadium which it 

is estimated will cost $100,000,000. 

Lee Minoff, Columbia publicist from England, 

was in town in behalf of "Dr. 

Strangelove" . Jones, longtime 

projectionist at the Kenyon which was 

closed recently, entered a hospital for an 

operation . Klingensmith, owner 

of the Natrona Heights Drive-In, is president 

of the Columbia University Alumni 

Ass'n in Western Pennsylvania, and 

frequently addresses high school assemblies. 

Local distributors should add to their 

screening lists the name of Mrs. John A. 

Smith, national secretary of Motion Picture 

Councils, Inc., 212 N. Aiken Ave., 

Pittsburgh, Pa. 15206 . Puzas reopened 

the Carnegie Theatre Christmas 

Day after giving the house a cleaning from 

top to bottom, installing a new coal-steam 

heating system, reconditioning seats and 

flooring and providing new lens and projection. 

He has been a projectionist for 35 

years at Ellsworth. Charleroi and Carnegie. 

During the closing he cleaned the 

basement of the building which had not 

been touched since the flood of last March 

4 . . . Michael Karolcik, Perryopolis theatre 

owner for more than 40 years, again will 

be installed as Fayette County commissioner 

at ceremonies January 6. He has 

served several terms as chairman of the 

board of commissioners and also county 

treasurer. 

Mr. and Mrs. C. W. Dickinson of Washington, 

Pa., R.D. 2, observed their golden 

wedding anniversary December 21 with an 

open house held in their Double D Ranch, 

Route 19 restaurant. Formerly in film 

sales here and in exhibition for many years 

at Brownsville, the Dickinsons were popular 

in the industry as was their son Don. 

who was an assistant to his father in the 

theatre business. Another son is John S. 

Dickinson and both he and Don are associated 

with their parents in the operation 

of their fine highway restaurant. 

As usual, the armual Christmas party of 

employes of the Eastwood Theatre at the 

home of Mr. and Mrs. Rudy Navari was a 

season highlight. The event started Sunday 

evening (22i at about 10; 30 and 

lasted for hours and hours, everyone 

having such a good time. Mrs. Navari set 

up a lot of good eating, and all the Navaris 

were at home, including sons Joel from Duquesne 

and Rudy junior from Notre Dame. 

George Anas, who with his brother Tom 

operate a theatre in Weirton and drive-ins 

in that area, his wife Mary and children 

Nick, Bill and Charlotte attended the Sugar 

Bowl game in New Orleans . Rev. 

N. R. Moor, chaplain of the Variety Club 

many years, retired as dean at Trinity 

Cathedral . Karolcik, theatre 

owner at Perryopolis 42 years, announced 

Fayette County is closing the year in the 

black. He's county board chaiiTnan. 

Alan Tomassy, a senior, is a cocaptain of 

the 1964 track team at the University of 

Pittsburgh. He's the son of Fernel 

Tomassy, exhibitor at McDonald many 

years . and Molly Mulone presented 

a free Christmas show, sponsored by the 

Lions and Kiwanis clubs, at their Cheswick 

Theatre . Fike, manager, presented 

a New Year's matinee for the youngsters 

at the Manos in Tarentum, starting at 1 

p.m. on the 31st at 85 cents adults and 40 

cents kiddies . Leonard Perer, 

who holds the lease on the north side's 

Novelty Theatre and who has been identified 

with other city theatres for a number 

of years, reports his father Jacob Perer, 74, 

retired grocer, died December 28. 

Landmark to Be Razed 

PITTSBURGH—Another theatre landmark 

is on its way out. The Kenyon on 

the city's north side will come down under 

the wreckers' hammers in the entire block 

to make way in the master redevelopment 

program. 

(V 

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BOXOFFICE : 

: January 6, 1964 E-7

. . MGM 

. . 

WASHINGTON Three New Theatres 

H aron Seidler of Affiliated Theatres. Baltimore, 

was master of ceremonies at a 

recent dinner honoring Herbert Gillis, former 

Paramount branch manager, at Colony 

7, which is owned by another Baltimore 

exhibitor. Joe Grant. Attending from New 

York were Charles Boasberg, president of 

Paramount: Martin Freedman and Hugh 

Owen, vice-presidents, and Loew-'s executive 

Bernie Meyerson. Among Paramount 

managers from out-of-town present were 

Kip Smiley. Pittsburgh; Harold Henderson, 

Cleveland; William Meier, Cincinnati, and 

Donald Hicks. Philadelphia. As an extra 

filip. a birthday cake was presented to 

Sheperd Bloom, the new manager, with appropriate 

songs. 

BALTIMORE 

Another dinner honoring Louis Ribnitzke, 

Stanley Warner booker, who is retii'ing, was 

held on the 2nd. The Stanley Warner office 

and the film exchanges hosted the affair 

at the Ascot 

Universal 

. . . Alexander Schimel. 

manager and distributor chairman 

for the Will Rogers Hospital drive, 

was photographed at the Capitol building 

in front of the Will Rogers statue, accepting 

a check for the fund from Robert E. Quick. 

Quick, chief of the Army and Air Force motion 

picture division, had collected about 

$600 from the service personnel. Senator 

Javits of New York joined the photo group. 

Mary Grasso has a new Pontiac Catalina 

. . . Joe Kelly of Red Stone Drive-ins was 

in booking . publicist Jack Foxe 

notes that critic James O'Neill jr. of the 

"News" rates Elke Sommer, star in "The 

Prize," as "the best thing Hollywood has 

found since the late Marilyn Monroe" . 

Marvin Mann. Mann Theatres, was in from 

Minneapolis checking the remodeling plans 

for the Calvert, which will get under way 

about the middle of January. 

George W. Wheeler, Allied Artists booker, 

spent a recent weekend in Pittsburgh where 

his wife's parents, Mr. and Mrs. Joe Rolf, 

ob.served their 50th wedding anniversary 

. . . Herbert McGushin, deputy director at 

the United States Information Agency, has 

assured Boxoffice that there was no censorship 

nor cutting of a film sequence 

showing a rabbi from "Let Us Continue," a 

film about President Johnson. He said the 

entire film was from stock footage. 

IRA 

In 

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614— 9th St., N.W„ Woshington 1, D.C. 

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NEWS AND VIEWS THE PRODUCTION CEINTER' 

Writer Pay on Sequels 

Lifted; Other Raises 

HOLLYWOOD—In the screenwriters' newcontract 

with the Association of Motion 

Picture Producers, compensation for a motion 

picture sequel made from a writer's 

original plot, is raised from 15 per cent to 

25 per cent of the original compensation. 

The maximum of $12,500 for a sequel provided 

for a term scripter is now $20,000. 

Publication rights were expanded to 

cover all forms and media, excluding only 

camic books and newspaper comic strips. 

The new pact also eliminates the special 

mm'mums for producers of low-budgeted 

pictures. Instead, there is a proviso calling 

for minimums of $4,504.50 for pictures costing 

$250,000 or more. For pictures costing 

under that figure, the minimum is 10 per 

cent less. Contract coverage has been expanded 

to include the purchase of unproduced 

and unexploited material from 

the writer, where the writer is thereafter 

hired by the producer to develop his own 

material. A minimum of $1,500 is established 

under these circumstances. 

First Use of Panavision 

Camera on 'Lord Jim' 

HOLLYWOOD—Columbia's "Lord Jim," 

now on location in Hong Kong, is being 

filmed with Panavision's revolutionary 

lightweight 70mm Reflex motion picture 

camera. It marks the first commercial use 

of the Panavision camera, the result of 

two years of intensive research, according 

to Robert E. Gottschalk, Panavision 

president. 

The all-magnesium camera, which 

weighs only 30 pounds and represents a research 

investment of more than $250,000, 

has the ability to view through the actual 

lens that is recording the picture on the 

film at the time the picture is being taken. 

As a result, unlike conventional equipment, 

scenes and special effects can be captured 

quickly and easily when the camera is combined 

with Panavision's new electronic 

zoom lens. 

Gottschalk emphasized the lightweight 

camera is the world's only camera of its 

type and its unique features greatly increase 

the flexibility of 70mm film. 

Join McDermott Staff 

HOLLYWOOD — Anthony DiMarco and 

Roy C. Guyver have been appointed vicepresidents 

of the McDermott Co. Pat Mc- 

Dermott of the national public relations 

firm, said DiMarco will direct all creative 

services and Guyver will head administration 

and personnel. 

(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.J 

VARIETY WOMEN INSTALL—Maude Harvey, retiring president of the 

Women of Variety at San Francisco, presents a check for $1,000 to Jack D. 

Marpole. re-elected Variety Tent 32 chief barker. The money was raised by the 

showwomen at the Variety Blind Babies Bazaar which they operate as their part 

in supporting Tent 32's Blind Babies Foundation. Mrs. A. Dale Wiseman was installed 

as Women of Variety president. Seen above, left to right, are Mrs. Benjamin 

Bonapart, past president; Mrs. Wiseman; Mrs. Harvey, who is the wife of 

Rotus Harvey, Variety International chief barker; Marpole, and Theresa Meikle, 

retired superior court judge who was the installing officer. 

Jack Webb Sues Warners 

On His Contract Rights 

HOLLYWOOD—Jack Webb, fired December 

20 by Warner Bros, as head of the 

television department, has filed suit demanding 

that the studio pay him $3,000 

weekly for the more than two years he says 

his contract runs, and asks rulings on 

other terms of the contract, principally on 

his right to work elsewhere and on the 

studio's right to call him back to work if 

it 

so desires. 

'Starfighters' Premiere 

Is Held at Victorville 

VICTORVILLE, CALIF.—A premiere of 

"The Starfighters," an Air Force story 

about modern jet pilots flying the ultrasonic 

P104, was held in Victorville, the 

home of the George Air Force base where 

the film was shot. Full cooperation of the 

USAF permitted scenes in color and wide 

screen to be made of the dramatic plane. 

lim Grainger Sues MGM 

HOLLYWOOD—James Edmund Grainger, 

foi-mer MGM producer, has filed suit 

against the studio for $88,875 as amount 

allegedly due him in salary for the 39 '.'2- 

week period from Jan. 2 to Oct. 4, 1963. Additionally, 

he asked $9,000 as penalty under 

the state labor code for "willful failure" to 

pay him the amount claimed due. 

Frank Whitbeck Dies; 

Was MGM Ad Chief 

HOLLYWOOD—Frank L. Whitbeck, 81, 

who retired in 1957 from MGM studios 

where he was advertising director and 

trailer department head for 23 years, died 

December 23. 

Whitbeck was a veteran of every phase 

of show business, dating back to his boyhood 

in Rochester, N.Y. Through his early 

years he worked with circuses, carnivals, 

repertory theatres and vaudeville. His 

first contact with the motion picture business 

was in 1913 when he became a manager 

for the Poll circuit in New England. 

After military service in France in World 

War I, he went to San Francisco as publicity 

director for West Coast Theatres, now 

Fox West Coast Theatres. 

He was a life member of Variety Tent 25, 

Los Angeles, and one of the most active 

supporters of Boys Town. Survivors include 

his wife Laura. 

Bill Dozier Leaves Gems 

HOLLYWOOD—William Dozier has resigned 

as director and senior vice-president 

of Screen Gems productions. He indicated 

he would reactivate his Greenway 

Productions, for a joint development of 

television productions with SG as distributor. 

BOXOFFICE : : January 6, 1964 W-1

— 

— 

— 

— 

— 

— 

—— 

— — 

— 

— 

—— 

— 

. . Jack 

. . Charles 

. . Robert 

LA Records Highest 

1963 Grosses 

In Holiday Week; Stranger 530 

LOS ANGELES—First runs racked up 

their greatest grosses for the year this week, 

benefited by Christmas business coupled 

with the New Year's Eve take. Ten new 

attractions, seven of which are playing exclusive 

runs, helped shatter a number of 

previous records. "Love With the Proper 

Stranger" brought in an alltime high of 

530 per cent at the Paramount, "Charade" 

paid off handsomely with a 350 and 

"America America" did a socko 330. 

. 


The Sword in the 

Baldwin, Crest, Hillstreet, Iris 

Stone (BV) 170 

Beverly Americo America (WB) 330 

Chinese Charade lUniv) 350 

Cineromo— It's a Mad, Mad, Mad, Mod World 

(UA), 8th wk Capocity 

Egyptian The Cordinol (Col), 2nd wk 285 

Fine Arts Thomosino (BV), 2nd wk 100 

Four Stor, Pix— Kings of the Sun (UA), .100 

Hollywood Paramount 

2nd wk. 

Captain Newmon, M.D. 

HERE'S YOUR CHANCE 

to get in the 

BIG MONEY 

; a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office aftracfion, 

it is wifftouf equo4. It has 



Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ookton St. * Skokie, Illinois 

Motion Picture Service co. 

• / (,All( . Mil iAN (KANLIbl-U (jtHRI KABbM, KMy 

(Union) 190 

Hollywood, El Rey, Loyola, Warren's Move Over, 

Darling (20th-Fox) 1 85 

Lidc Lodybug, Ladybug (UA), 3rd wk 90 

Los Angeles, Wiltern 4 for Texos (WB) 140 

Music Hall— The Ceremony (UA) 90 

Pontoges— Cleopatra i20th-Fox), 27th wk 350 

Village Love With the Proper Stranger 

(Pora) 530 

Vogue, Picfoir, Orpheum Tom Jones (UA- 

Lopert) 235 

Warner Beverly—The Prize (MGM) 270 

Warner Hollywood How the West Was Won (MGM- 

Cineroma), 44fh wk 310 

Wilshire The Victors (Col) 270 

'Charade,' '4 for Texas' 

Big in San Francisco 

SAN FRANCISCO—With a fine choice of 

pictures, all theatres were doing top business. 

"Charade" at the Golden Gate Theatre 

grossed a high 425 per cent in the 

first week of the run. All theatres added 

special New Year's Eve shows. "Who's 

Been Sleeping in My Bed?" was the special 

film shown at the Paramount starting at 

6 p.m. "The Sword in the Stone," the 

current attraction, was shown till that 

time and resumed its engagement again on 

New Year's Day. 

Embassy Move Over, Dorling (20th-Fox) 175 

Esquire Who's Minding the Store? (Para) 150 

Fox-Wesf Coast 4 for Texos (WB) 400 

Golden Gate Charade (Univ) 425 

Metro— 8'/2 (Embassy), 7th wk 1 75 

Orpheum It's a Mod, Mod, Mad, Mad World 

(UA), 3rd wk 500 

Paramount The Sword in the Stone (BV) 200 

Murder at the Gallop (MGM) 250 

Presidio 

Stage Door Lawrence of Arabia 'XI A), rerun, 

2nd wk 150 

St. Francis—The Cardinal (Col), 2nd wk 150 

United Artists—Tom Jones (UA-Lopert), 2nd wk. ..500 

Vogue— Knife in the Wafer (Kanawho), 2nd wk. . .250 

Denver Students Pack Vogue 

For "Lord of the Flies' 

DENVER—There were big percentage reports 

from all theatres as the seats filled 

up for show after show during the holidays. 

Way out front, even in such a good 

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week, was the 600 for "Lord of the Flies," 

reflecting the interest of college students 

home for the holidays. "The Prize, " "The 

Sword in the Stone" and "4 for Texas" 

also had king-size opening weeks, all of 

this trio doing 200 or better. 

Aladdin—Chorade iUniv) 180 

Centre Move Over, Darling (20th-Fox) 200 

Cooper— How the West Was Won (MGM- 

Cineroma), 43rd wk 300 

Crest Kings of the Sun 'UA), moveover 185 

Denham Cleopatro (20th-Fox), 27th wk 190 

Denver The Sword in the Stone (BV) 200 

Esquire Three Foblcs of Love (Janus); Moid for 

Murder (Janus) 125 

International 70 The Cordinol (Col) 180 

Paramount 4 for Texas (WB) 200 

Towne The Prize (MGM) 260 

Vogue Lord of the Flies 600 

(Cont'l) 

LOS ANGELES 

IJappy birthday to Morris Borgos, Boxoffice 

reporter, and Syd Cassyd, our 

Hollywood editor . Kronenberg 

and his daughter Regina left on a Honolulu 

holiday . Mancuso replaces 

Sandy Magdelana as the new booker at 

Allied Artists. Sandy was moved up to 

salesman . Katz entered Kaiser 

Foundation for a minor operation. He is a 

United Artists salesman . . . Hilton "Bill" 

Little, former Theatre Guide manager for 

the Los Angeles Examiner, died. 

. . . Johnny 

"Escape From Hell Island" is the new 

title selected by Newton P. Jacobs, president 

of Crown International Pictures, for 

the Mark Stevens starring vehicle originally 

titled "Man in the Water" 

Walker, shipper at Gilboy Co., was in a 

Culver City hospital for surgery . . . Arnold 

Shartin, MGM manager, went to 

Phoenix and Tucson on business. 

Presentation of 81,000 towards construction 

of the Handicapped Children's 

Hydrotherapy Center at the Washington 

School, highlighted Saturday's i28> annual 

dance of the Filmrow Club at the 

Ambassador Hotel. W. Bill Watmough. 

president of the Filmrow Club, and Jules 

Gerelick, treasurer, presented the $1,000 

check. Barbara Dye, president of WOMPI, 

donated $100. The gifts were acknowledged 

by Albert Allen, president of the Hydrotherapy 

Center, and Mrs. Norman Rivkin. 

vice-president. UA's Bill Wasserman was 

master of ceremonies. Outstanding Achievement 

awards were presented to Jack Sherriff 

and Harvey J. Lithgow. The former 

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W-2 BOXOFFICE : 

: January 6. 1964

. . Harry 

. . John 

. . 

. . . On 

. . . Producer 

. . 

is a salesman with Manhattan Films, and 

the latter is with Warner Bros. 

Lou Grimm, formerly of the Village 

Westwood Theatre, has been named manager 

of the La Reina at Sherman Oaks, 

succeeding Al Bamossy who was moved to 

the Pox Wilshire, Beverly Hills. Paul 

Flowers, former manager of the Loyola, Los 

Angeles, who had been on a special sixmonth 

assignment at National General's 

home offices, has been named manager of 

the Village Westwood. 

Ralph Hathaway, manager of the Beverly 

Theatre of the Statewide circuit, was 

recuperating after a ruptured appendix 

removal . Goldstone from New 

York Zenith Pictures, made deals with 

Robert Kronenberg. president of Manhattan 

Films . Schulte, sophomore 

son of Bertha Schulte, head shipper of 

Gilboy, won the first place trophy in impromptu 

speaking at the Excelsior invitational 

speech tournament at John Glenn 

High School. 

Annette Meyers, formerly at Lopert Pictui-es 

as secretary to Jules Gerelick, has 

moved to Metropolitan Theatres as secretary 

to Norm Newman and Ralph Carmichael 

Edwin Michalove left 20th-Fox 

. . . and joined Screen Entertainment Co. as 

western district manager for distribution 

of theatrical and television films 

Chief Barker Fred Stein 

. 

announced the 

shift of headquarters of the Variety Tent 

25 from Filmrow, where it has been located 

for many years, to Beverly Hilton 

Hotel clubrooms with the Los Angeles Press 

Club. John Lavery has been appointed 

executive director for Tent 25 to coordinate 

all fund raising for the Variety Boys Clubs 

and head the organization's 1964 membership 

campaign. 

North California Tent 32 

Re-Elects Jack Marpole 

SAN FRANCISCO — Jack D. Marpole, 

president of Theatre Transit Co., has been 

re-elected to a second term as chief 

barker of Variety Tent 32 of Northern 

California. MaiTDole was a member of the 

committee that organized the local Variety 

Club 16 years ago. 

Robert A, Naify, president and general 

manager of United California Theatres, was 

elected first assistant: Jack Blumenfeld, 

vice-president of Blumenfeld aiterprises, 

second assistant; Donald J. Urquhart, Warner 

Bros, manager, dough guy, and Benjamin 

Bonapart, executive secretary of 

the Variety Blind Babies Foundation, 

property master. 

Canvasmen for 1964 wiU be George E. 

Goldman, KEWB; Hal Gruber, Favorite 

Films manager; John M. Hofmann, KGO- 

TV executive; Bernard Levy, Progress 

Films; Charles J. Maestri, vice-president of 

Robert L. Lippert Theatres, and Theodore 

Nasser, vice-president of Nasser Bros. 

Theatres. 

Heads Temple Israel Again 

HOLLYWOOD—Irving Briskin has been 

elected to his fifth term as president of 

Temple Israel. Vice-presidents are Marvin 

Mirisch, Willard Chotiner and Jack 

Weiner, with Jack Fier, assistant financial 

secretary. The board of trustees is comprised 

of Steve Broidy, SheiTill Corwin, 

Sam Briskin, Judge David Coleman, Sam 

Bischoff, Isadore Gordean and Harvey 

Morse. 

SAN FRANCISCO 

Ann Leaf, "Mighty Mite of the Mighty 

Wurlitzer." has been signed for a concert 

on the Paramount Theatre's huge pipe 

organ Saturday evening, January 25. 

Her program will cover a broad spectrum 

of music from jazz and pop tunes to the 

light classics, including a hilarious "silent 

screen" comedy with Miss Leaf playing 

the organ accompaniment as it was done 

"in the good old days." 

The Paramount has scaled the house for 

a $2.25 and $3.25 tab. The entire loge section 

and the first nine rows of the orchestra 

are reserved. 

Robert L. Lippert was in town Monday 

the Row with Chi'istmas greetings 

were Marvin Martinez, Skyview Theatre, 

Santa Cruz; Don Folsom, Crystal at 

Salinas, and Nolan Marvins with wife and 

friends from the Skyview Drive-In, Salinas 

Nat Holt and wife celebrated 

their 50th wedding anniversary Tuesday 

in San Francisco, where they were married. 

He was then a manager of a Market street 

theatre. 

A Paramount studio crew was in town 

recently to shoot exteriors for a film version 

of Harold Robbins' novel, "Where Love 

Has Gone," under the direction of Edward 

Dmytryk. The shooting scheduled included 

the exterior of a mansion on Vallejo street, 

Telegraph Hill, the Presidio, the Golden 

Gate bridge, the airport and Juvenile hall. 

Mike Conners, who has the male lead, and 

Martin Rackin, Paramount head of production, 

were with the group. 

Ray Boody, advertising director of the 

Oakland Ti-ibune, addressed the East Bay 

f 



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Motion Pictui'e and Television Council 

Monday i6i at its monthly meeting. Mrs. 

Arthur Horsell introduced the speaker . 

Pay TV will be discussed by Roy Cooper 

before the Spanish Pictures Exhibitors 

Ass'n's meeting here January 28 . . . The 

New Royal Theatre was reopened Christmas 

Day. almost a month after the theatre 

was closed in a dispute with the stagehands 

union over union demands that 

the Royal hire two members as maintenance 

men. Nasser Bros., operators of the 

house reverted to second-run neighborhood 

policy. 

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BOXOFFICE : : January 6. 1964 W-3 

JjlO-.

. . Carl 

. . Vera 


A WEIRD and 

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ANCIENT RITE 

HORRENDOUSLY 

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LIFE! 

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Victims! 

DENVER 

Tâniel Mann, director of "Who's Been 

Sleeping in My Bed?" was in town on 

promotion duties Chick Lloyd 

screened AIP's "Comedy of Terrors" at the 

Denver Theatre . Foreman's "The 

Victors" was screened at the Aspen Film 

Conference at the yearend . Cockrill 

celebrated the 50th year of the Denham 

Theatre. Mayor Currigan helped in cutting 

a gigantic cake on display in the 

lobby. 

Larry Starsmore and Howard Campbell 

of Westland Theatres. Colorado Springs, 

hosted their annual cocktail party and 

luncheon for members of the industry at 

the Brown Palace Hotel. They had as 

their special guests veterans who are in 

retirement—Hugh Rennie from 20th-Pox, 

Barney Shooker of Columbia, Henry Freidel 

of MGM and Charles Gilmour of Gibraltar 

Enterprises. 

Harry Mandel and local manager Bill 

Hastings opened the new RKO International 

70 Theatre with "The Cardinal." 

Mayor Tom Currigan performed the ribbon 

cutting ceremonies which was thoroughly 

covered by press and radio and news medias 

. . . United Artists salesman J. Earle 

Peterson suffered a broken leg when his 

car slid from a jack and fell on it . . . On 

the Row were Larry Starsmore, Westland 

Theatres, Colorado Springs: R. D. Ervin, 

Park Theatre, Walden, and Frank Childs, 

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'World/ 'Cleopatra' 

500 in Kansas City 

KANSAS CITY—"It 's a Mad, Mad, Mad, 

Mad World" in its second week at Durwood's 

Empire and "Cleopatra" in the 

seventh stanza at Durwood's Capri tied 

for a record 500 per cent, aided by the 

holiday season and good weather. The 

opening week of "The Prize" at Durwood's 

Roxy scored 400 per cent. "The Cardinal' 

at tile Fox Brookside pulled 295. The second 

week of "4 for Texas" at the Paramount 

and Roxy registered 250, followed 

by "The Suitor," French-language film, recording 

170 at the Rockhill. "'Who's Minding 

the Store?" in a multiple-run showing 

did 150 while "The Devil and the Ten 

Commandments" at Dickinson's Kimo hit 

the same figure. A new first run was added 

to the Kansas City area—Commonwealth's 

New Centre in North Kansas City. 


Brookside—The Cardinal (Col) 295 

Capri— Cleopatra (20th-Fox), 7th wk 500 

Empire a Mod, Mod, Mod, Mod World 

It's 

(UA), 2nd wk 500 

Dickinson, Englewood, Fairway, New Centre, Overland, 

Waldo, Vista, Isis, Shownee, Leawood, 63rd St., 

Hiway 40 Who's Minding the Store? (Para), plus 

assorted 2nd features 1 50 

Kimo The Devil ond the Ten Commandments 

(Union) 150 

Paramount, Avenue 4 for Texos (WB), 2nd wk. . . .250 

Rockhill—The Suitor (Atlantic) 170 

Roxy—The Prize (MGM) 400 

Chicagoans Turn to Movies 

For Holiday Entertainment 

. 

CHICAGO—Business at various theatres 

in the Loop and outlying areas indicated 

that going to the movies was indeed a part 

of the New Year's Eve celebration. Outstanding 

grosses were reported for "The 

Sword in the Stone" at the Roosevelt, where 

the younger set flocked during the second 

week. "The Cardinal" did immense business 

during the second week at the 'Woods. 

Carnegie The Conjugal Bed (Embassy), 6th wk. . . 80 

Chicago—Charode (Univ), 2nd wk 200 

Cinema— Lord ot the Flies (Confl), 16th wk 125 

Esquire, Loop Who's Been Sleeping in My Bed? 

(Para) 

20C 

McVickers a Mad, Mod, Mod, Mad World 

It's 

(UA-Cinerama), 7th wk 190 

Michael Todd—Tom Jones (UA-Lopert), 2nd wk. ..250 

Oriental Kings of the Sun (UA), 2nd wk 185 

.225 

Roosevelt—The Sword in the Stone (BV), 2nd wk. 

State Lake Cleopotra (20th-Fox), 27th wk 160 

Surf— Family Diary (MGM), 2nd wk 160 

United Artists—4 for Texas (WB), 2nd wk 185 

Woods—The Cardinal (Col), 2nd wk 230 

World Playhouse, Town My Life to Live (Union), 

2nd wk 170 

Another Outstanding Holiday 

For Indianapolis Theatres 

INDIANAPOLIS—Christmas week was as 

good as usual for the first-run theatres 

here, business running above average at 

every situation. "How the 'West 'Was 'Won" 

recovered ground lost during the pre- 

Christmas lull and was the top boxoffice 

attraction again, in its 29th week. 

Circle Take Her, She's Mine (20th-Fox), 2nd wk, . . 1 50 

Encores Promises! PiomisesI (Noonan) 125 

Esquire Lord of the Flies (Confl) 115 

Indiano— How the West Was Won (MGM- 

Cinerama), 29th wk 1 75 

Keith's 4 for Texos (WB) 125 

Loew's—The Prize (MGM) 1 50 

Lyric— Cleopotro (20th-Fox), 27th wk 135 

Buys More Late Features 

CHICAGO—'WBBM-TV, CBS outlet here, 

has made a second purchase of post-1950 

films. They bought 40 MGM films including 

"Tea and Sympathy," "Love Me or 

Leave Me" and "Take the High Ground." 

Only last week they announced the purchase 

of 215 post- 1950 Universal movies. 

,\TTEXD "SEVEN DAYS IN MAY" SCREENING—The above were among 

those who attended a recent invitational showing in Kansas City of "Seven Days 

in May," Paramount February release. In the photo, left to right, are Dick 

Durwood, Durwood Theatres; Louis Sutter, E&S Enterprises; Bev Miller, Bev Miller 

Theatres; Fred Souttar, Fox Midwest Theatres; Doug Lightner, Commonwealth 

Theatres, and Dan Myers, Dickinson Theatres. Mrs. Arthur Eisenhower, sister-inlaw 

of General Elsenhower, also was at the showing. 

Police at Evanston Cite 

Exhibitor Lester Stepner 

CHICAGO—Lester Stepner, manager and 

part owner of the Evanston Theatre, 

shared honors with a juvenile police officer 

at the police department's monthly awards 

luncheon. 

Stepner was cited as the Citizen of the 

Month for his cooperation with parents 

and civic organizations in this Cliicago 

suburban community, in particular for his 

practice of offering an annual free motion 

picture show for members of the school 

safety patrons. 

In 1959 Stepner was cited by 22 Parent- 

Teacher organizations for his theatre's 

"cleanliness and discipline" and its cooperation 

with civic groups. 

Officer 'William H. Logan, a policeman 

since 1957 and a juvenile officer for the 

last year and a half, was cited as the 

Policeman of the Month for his work in 

clearing nine recent burglaries. 

Member of Ferris Wheel 

Family Is Songwriter 

HOLLY'WOOD — Actor-songwriter Liam 

Sullivan is confening with producer-playwright 

Mark Richard on an untitled musical 

production, which the latter is gearing 

for Broadway next fall and for which Sullivan 

has been asked to write the music 

and lyrics. 

Sullivan is currently in Jacksonville, 111., 

attending a board of directors meeting of 

the Eli Bridge Co., manufacturers of ferris 

wheels. The only such company in existence, 

it was organized in 1900 and has 

been owned by the Sullivan family since its 

inception. 

Chicago Theatre Manager 

Benjamin J. Cooney Dies 

CHICAGO—Benjamin J. Cooney, 66, pioneer 

motion picture theatre owner, died in 

'Veterans Research Hospital following a 

long illness. 

He started in the theatre business after 

'World 'War I, when he acquired the Regent 

Theatre on Chicago's south side. He later 

built several theatres on the south side, including 

the Avalon, Capitol and Stratford. 

He was manager of the Biograph and 

Michigan theatres at the time of his death. 

Survivors include his wife Eleanor and 

two sons, 'William and Raymond. 

ST. 

LOUIS 

The Beverly Theatre has been taken over 

by Sam Chernoff, who also manages 

the Paris Ai-t Theatre, and is being turned 

into an art theatre. He plans to install a 

'Walker aluminized screen; completely remodel 

and redecorate the interior and update 

the outside. In addition, he has removed 

100 seats to make room for a foyer 

which will hold concession stands, art 

shows and smoking room, and has installed 

a 50-ton air conditioner and new lounges. 

The adjacent parking lot, one full square 

block, is being floodlighted. 

A new type screen, one of the first of its 

kind to be used in the United States, has 

just been installed by the 'Wehi-enberg 

circuit at the South Twin Drive-In. The 

porcelain enameling screen was installed 

in 4x8-foot sheets fastened to the existing 

plywood screen with porcelainized 

aluminum battens. It was developed and 

installed by Atlas Enameling Co. of St. 

Louis. According to Lester Kropp of the 

'Wehrenberg circuit, the screen has the appearance 

of one flat sheet with no seams 

showing thi-ough on the pictui-e. It required 

no upkeep and gives 40 per cent added 

brilliance and sharpness to the picture. 

In town from Illinois were Forrest Pirtle, 

Jerseyville, and Freda and Norman Paul 

of Carlinville. Ken Hirth, Pacific, Mo., also 

was in town. 

Sean Connery stars as James Bond in 

United Ai-tists' "Dr. No." 

Lee ARTOE DELUXE 

REPLACEMENT PARTS 

Engineered to 

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Upper Contact, all sixes 

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Carbon Clomp Neg. Jaw, Port No, 90496 1.59 

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4" SPEAKER CONES 1.47 magnet, finest 1.35 

Lubricant, lomphouse. No. 23066, large bottle . . .99 

940 BELMONT AVE. CHICAGO 14 

BOXOFFICE January 6, 1964 

C-1

KANSAS 

CITY 

Commonwealth Theatres has leased the 

Crest Theatre Building in Wichita, 

Kas.. from O. F. Sullivan, pioneer theatre 

builder and operator. The adjacent parking 

lot also has been leased to Commonwealth. 

The Crest was opened in 1950. 

Dale Stewart. Wichita manager for Commonwealth, 

said the same personnel will 

be retained in the Crest. Sullivan will continue 

to operate the Civic Playhouse, the 

private party place, formerly the Civic 

Theatre, and will remain active in his 

several business interests in Wichita. Commonwealth 

operates the Meadowlark, Twin 

and Terrace drive-ins and two theatres 

which Sullivan built in Wichita, the 81 

and 54 drive-ins. The latter two were sold 

HUMDINGER SPEAKERS $3.50 each 

HEAVY DUTY SPEAKER MECHANISM $1.65 

MISSOURI THEATRE SUPPLY 

lis Watt Uth KoRun City S, Mo. 

BalHmor* 1-3070 

We

Scott, Kas.; Everett Ellis, Civic, Hamilton; 

Mr. and Mrs. Claude Hesseltine. Lambert, 

Pi-inceton, and Harold Porta, Osceola and 

El Dorado Springs. Prom Kansas—Jim Brakeall. 

Regent, Wellington, and Leon Robertson, 

Ottawa. Also Oscar Johnson, Falls 

City, Neb. 

Gladys Melson resigned from Motion Picture 

Booking Agency, operated by Mary 

Jane Hartman, effective last Pi'iday i3). 

Gladys will join the staff at Columbia Pictures 

here on January 13, as booker, replacing 

Larry St. John, who is going into 

the armed forces. Gladj's has been a 

familiar face with Motion Picture Booking 

Agency here since September 1948. and 

prior to that was with Columbia both 

locally and in the San Francisco branch 

office. 

Jim Cook, exhibitor from Maryville, 

underwent sm-gery at the University of 

Kansas Medical Center for the removal of 

his left eye . . . L. J. Kimbriel, who broke 

his hip several weeks ago, is back at the 

Shawnee-Mission Hospital and reported on 

the mend. He still will be required to use 

crutches for at least six months. 


A WEIRD and 

UNSPEAKABLE 

ANCIENT RITE 

HORRENDOUSLY 

BROUOHT Td 

LIFE!^ 

' 

^^^4;| 

You'll Shudder ari|f 

Recoil at the Blo

. . . Prank 

. . Pat 

. . Sheldon 

. . 

. . 

. . . Ben 

. . Harry 

. . Vicki 

. . Freezing 

. . Charles 

. . 

CHICAGO 

Cpiro J. Papas, National Ass'n of Concessionaires 

past president, was appointed 

chairman of the public relations and 1964 

exhibit . . . Michael Skeffington, a member 

of Local 110, died . . . Richard Stern said 

"Lord of the Plies" is still sizzling along at 

his Cinema and he hopes to continue the 

run for the next several weeks in the New 

Year . Wheeler of the S. B. Greiver 

organization is having a holiday in Hawaii 

Standi of Great States Theatres 

returned from a Florida vacation . 

Larry Greenwald is the newest member of 

the Buena Vista staff. 

. 

. 

. . . Rotus 

The Regal Theatre started off the New 

Year with a stage show featuring 36 recording 

and variety performers. Maxine 

Brown. Ray Hamilton and Red Saunders' 

orchestra were among the headliners 

Joan Crawford is due here January 10 to 

herald her latest movie "Strait-Jacket" . . . 

Nancy Kumke of Warner Bros, booking department 

has announced her engagement 

to William Bush Smith, 

booker for Universal, is vacationing in 

New York City . . . Harry Goldman. United 

Artists branch manager, is vacationing in 

Miami Beach with his family 

Harvey, head of International Variety, 

Aj a screen game, 

HOLLYWOOD takes top 


it is without equal. It has 




HOLLYWOOD AMUSEMENT CO. .. 

3750 Ookton St. • Skokie, Illinois 

THEATRE 

SERVICE 

bocked by experience ond resources of 

Radio Corporation of America 

RCA SERVICE COMPANY 

1322 So. Wabash Avenue 

Chicago 5, Illinois WAbosh 2 0679 

plans to fly in for the installation of new 

officers in the Variety Club of Illinois 

January 15. Vic Bernstein, branch manager 

for Allied Artists, goes in as chief barker 

for Tent 26. 

J. C. McCrary resigned his post with 

Warner Bros, to return to Dallas. He has 

served in both the Milwaukee and Chicago 

offices for WB during the past few years 

Kalmenson. WB executive vicepresident, 

made a stopover visit before a 

trip to New York following a west coast 

sojourn . Reiken has resigned 

from Universal Pictures to spend full time 

as a housewife . . . Harry Goldman. United 

Artists branch manager, is vacationing in 

Miami Beach with his family . . . Marie 

Krupa of MGM left for a vacation in Mexico 

.. . Phil Brockstein and John Calhoun 

of the MGM press staff are staging a big 

campaign for the opening of "The Prize" 

at the Oriental Theatre. 

The Beverly, Hillside, Golf Mill and Old 

Orchard, among the 12 houses playing the 

first run of "Move Over, Darling," reported 

capacity business. The film will show for 

three weeks in the 12 selected theatres 

and, according to reports based on current 

boxoffice receipts, grosses should approximate 

a half million dollars for the full 

period. 

Oscar Brotman reported that despite the 

ten below zero weather, there were over a 

thousand cars clocked in at the Oasis for 

the opening of "Who's Minding the 

Store?" . . . Barbara Cohn. manager of 

the Loop Theatre, is assm'ed of extensive 

group business during the upcoming run 

of "Fantasia." The film opens January 

24 and, by contacting every music teacher 

and music store in the entire country, 

Mrs. Cohn lined up group attendance for 

several weeks following opening. 

Max Mazur, popular sales representative, 

returned to his selling post with National 

Screen Service following a leave of absence. 

Milton Feinberg. head of National's 

operations in the midwest area, said Mazur 

will travel Illinois and Wisconsin . 

Max Berenson. president of National Theatre 

Advertising, will soon launch a new 

advertising theme affecting drive-in screens 

in Chicagoland. 

Herb Elisberg, manager of the Kohlberg 

theatres, and his wife Evelyn returned from 

a three-week holiday in Florida. While 

there they enjoyed visits with a number 

of old friends, including Eddie Solomon and 

Dick Saschel . weather is holding 

up the groundbreaking ceremonies 

planned for the Lincolnwood Theatre to 

be built in the Lincolnwood Shopping Center 

by Kohlberg Enterprises. Meanwhile, 

the Stanford Kohlberg family will have 

a holiday in Florida. 

Irving Tombach has joined the Brotman 

organization to handle special promotion 

for the Aragon and Brotman's four theatres—the 

Loop. Carnegie. Hillside and the 

Oasis drive-in . Good, branch 

manager for Buena Vista, spent the holidays 

with his family in Red Oak. Iowa. 

Pam Blut of BV was in Florida for Christmas 

. Buxbaum. Universal branch 

manager, was able to stop his commuting 

between Chicago and Cleveland. He moved 

his family into a home in subui-ban Deerfield 

. . . Stacey Kogen of the Universal 

publicity staff retm-ned from a vacation 

m Los Angeles and Las Vegas. 

Lee Artoe, president of ElectroCarbons, 

hm'ried back from a business trip in the 

south, to host Salah Hassanein of Skouras 

Theatres, New York; Ronald Krueger of 

Wehrenberg Theatres and Ted Deriotis at 

the Chicago Bears-New York Giants 

championship football game here . . Oscar 

. 

Brotman was appointed to the legal advisory 

committee of Theatre Owners of 

America. 

Allied Theatres of Illinois, headed by 

Jack Clark, was appointed to do the booking 

for the Century on West Madison 

street, reopened by veterans Jim and Clara 

Bakos. Allied will also do the booking for 

the Lido in Maywood and for the Dunes in 

Zion. operated by Joseph Sikes . . . Jim 

Zalewski joined the Buena Vista staff. 

Larry Greenwald left BV for a stint in 

the army. 

Fulltime Ad Director 

For SW at Pittsburgh 

From Eastern Edition 

PITTSBURGH — Harry Feinstein, 

tristate 

zone manager for Stanley Warner 

Theatres, appointed Budd Schulberg as 

advertising director. Schulberg was formerly 

assistant advertising director for 

Manhattan Shirt Co., New York, and assistant 

to the publicity director of Gimbels, 

Pittsburgh. In his new position Schulberg 

will be responsible for the advertising, sales 

promotion and publicity for the 51 theatres 

that comprise the tri-state zone. 

Jules Curley, who has held the position 

of advertising manager and district manager 

of the Pittsburgh area, will devote his 

full time to the latter with supervision of 

the Stanley Warner, Squirrel Hill, Strand, 

Oakland. Manor. Hollywood, Dormont, 

Whitehall and Brentwood. 

A native of St. Louis, he has been with 

Stanley Warner and its predecessor companies 

since 1928. 

Tony Mann Start on 20th 

HOLLYWOOD—Anthony Mami plans to 

start "The Unknown Battle" at his Benton 

Film Productions headquartered in London, 

January 20. The story is adapted from the 

novel, "Skis Against the Atom," by Col. 

Knut Hankelid. 

ENDLESS 

— 1 


POSITIVE ROD 

Sov* Corbon Cort

. . Gene 

. . 

. . R. 

NEW ORLEANS 

'CLEOPATRA' BOW—Readying the 

Jacksonville area premiere of "Cleopatra" 

at the new Cedar Hills Theatre 

were, left to right, Henry Harrell. 

20th-Fox manager for Florida; Herman 

B. Meiselman, head of lUeiselman Theatres, 

and C. H. "Danny" Deaver, supervising 

manager of the Cedar Hills. 

The grand opening of the de luxe 918- 

seat theatre came on Christmas Day. 

CHARLOTTE 

The Christmas project of the Charlotte 

WOMPI was decorating and taking individual 

trees to the rooms of bed-ridden 

patients at Wessel's Nursing Home. Members 

also took a large Chi'istmas tree for 

the living room of the nursing home and 

left gifts for each patient. Members met at 

the home of Doris Ducker to decorate the 

trees, then took them to the home. Mrs. 

Mildred Warren, service chairman, was in 

charge of the project. 

The WOMPI December luncheon meeting 

was held the 18th at Delmonico Restaurant. 

MGM, Piedmont Promotions and 

Vivian Black of Wilby-Kincey, with 

Blanche Carr as coordinator, had charge of 

the program. The Christmas theme was 

carried out in the decorations, favors and 

door prize. Mrs. C. E. Bates told the Christmas 

story. The newest member for WOMPI 

is Mrs. Barbara Wyatt, secretary at Dominant 

Pictures. 

George Holliday, third-class petty officer 

from the naval air station, Corpus 

Christi, Tex., came home to spend Christmas 

with his parents and sister, Mr. and 

Mrs. William Holliday and Penny Holliday. 

His father is branch manager for 

Paramount . . . Mrs. Ellein Austin has returned 

to Paramount, replacing Ellis 

Setzer, booking stenographer who resigned 

recently. EUein formerly worked with 

Paramount prior to the birth of her second 

daughter last May . . . Mrs. J. L. Morgan, 

mother of WOMPI Sara Short, Howco Film 

Exchange, is recuperating at Presbyterian 

Hospital after sm-gery . . . The Christmas 

party of the Paramount Charlotte office 

was held at the Pecan Grove Supper Club 

December 13. 

Canta Claus, ho-ho-ing with good cheer; 

a ceiling-high yule tree, hundreds of 

rosy cheeks and bright eyes—all this and 

more made up the Better Film Club's 25th 

annual Christmas party for orphans, held 

on a Saturday morning at the Jesuit High 

School auditorium. Mayor and Mrs. Victor 

Schiro and Judge Leo Blessing of the juvenile 

court were there, too, to give the approximately 

400 children from this city's 

institutions warm greetings. There were 

goodies and gifts for every child, and a motion 

picture show. Mrs. Norman Kerth was 

chairman of the affair. Mrs. Rahn Dardene 

is 

president of the film club. 

Industry friends of Gaston Dmeau, retired 

president of Paramount Gulf Theatres, 

gathered at the home of the F. F. 

Goodrows for a surprise birthday party. 

The festive board was weighed down with 

hors d'oeuvres and tasty foods, and there 

was a cake topped by threescore and nine 

glowing candles. The next day some of the 

male clan hosted Dureau at a luncheon at 

Kolb's. 

The United Artists staff celebrated the 

festive occasion with sandwiches and 

goodies at the office Friday noon before 

Christmas . Goodman, UA manager, 

and family spent the holiday week on 

a motor trip to eastern Texas to visit relatives 

. . . The WOMPIs enjoyed their 

Christmas celebration the Thursday before 

the holiday with a party at the Variety 

Club. The Universal staffers served as the 

hostesses. 

Milton White, former Filmrow staffer, 

left on his annual visits with his son and 

family, in El Paso, and west to California, 

to see his daughter and her family. He will 

return in the spring . . . Jan Vallee, secretary 

to Gus Trog, Warner office manager, 

took a week's stay-at-home vacation . 

George Russell closed the Rex, DeKalb, 

Miss., December 23 for an indefinite time. 

Among the handful of exhibitors mak- 

221 S. Chiirch St., Charlotte, N. C. 

FRANK LOWRY . . . TOMMY WHITE 

PHONE FR. 5-7787 

RCA and Brenkert 

Parts Available Thru Us 

THE QUEEN FEATURE SERVICE, INC. 

19121/3 Morris Avenue Phone 251-8665 

Birmingham, Alabama 

ing the rounds of exchanges prior to 

Christmas were Mickey Versen, C-Wall, 

Morgan City: Mr. and Mrs. Bill Butterfield, 

Lake Drive-In, Pascagoula; Frank de- 

Graauw, P&R Enterprises, Abbeville, and 

Rene Brunei of the local Famous Theatre, 

who was proud as a peacock over the arrival 

of a baby daughter, the second child 

for the Bmnets and first daughter . . . 

Charles Bazzell kept the Varsity at Baton 

Rouge dark from the 20th to the 29th, a 

yearly procedure due to the LSU Christmas 

holiday. The theatre is adjacent to the 

main entrance to the campus . E. 

Almand reopened the Sabine Theatre in 

Merryville, which had been dark a couple 

of months. 

An hour-long parade, headed by six new 

Chry.sler Imperials, wound through the 

Vieux Carre and out on Canal street to 

Tulane, zig-zagging in and out of adjoining 

streets, to Martin's Cinerama Theatre 

for the Variety Club benefit premiere of 

"It's a Mad, Mad, Mad, Mad World." Much 

credit goes to the Junior Achievement clubs 

of the local high school honor students 

who did a great job of advance ticket sales, 

under the direction of Leo Arseneaux, public 

relations associate, and Joe Seiferth, 

Tent 45 chief barker. Radio commentators 

and newspaper columnists provided a barrage 

of publicity. 

"Kings of the Sun" was directed by J. 

Lee Thompson for United Artists release. 

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BOXOFFICE : : January 6, 1964 SE-1


A WEIRD and 

UNSPEAKABLE 

ANCIENT RITE 

HORRENDOUSLY 

BROUGHT TO 

LIFE! 




of His 

Nubile Yoiing Girl 

Victims! 

An Adraenitloa: 

IF YOU ARE THE 

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PttibeuCtf DovM F. Friedman • VtuttUt^ Herschell G. UwIj 



NATIONAL CIRCUITS PLAYING IT: * Un,tcd Paramount-Florida Stote 

•K Paramount— Gult * United California * Syufy Enterprises 

* Stanley-Warner Maico * Consolidated Theatres * Wometco 

* Central States * Monarch * Many, Many More 



Charlotte Atlanta Jachionvillc: New Orleans Memphis: 

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FOLLOWING IN ITS BLOODY fOOTSTfPS 

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SE-2 

CHICAGO 5, ILLINOIS 

MIAMI 

parents, anxious to keep childien off the 

streets during the holiday school vacation, 

began phoning a local newspaper 

columnist about suitable pictures for children. 

The columnist suggested that they 

direct their calls to the Wometco, Claughton, 

Loew and Florida State Theatres' main 

offices or to the managers of the various 

independent theatres and make known 

their wants, as a means of having theatres 

book more suitable films during holidays. 

Several theatres and drive-ins already had 

thought of the children during school vacation, 

bringing back "Flipper" and "Please 

" 

Don't Eat the Daisies for a holiday run. 

The Claughton circuit had a suitable film 

for special Saturday morning showing in 

"The Private War of Major Benson." 

Wometco treated the children of Hope 

School here to a matinee viewing of "Lilies 

of the Field" at their Parkway Theatre one 

Satm-day. 

The Boulevard Drive-In has been reopened 

with a brand new screen, which 

makes the movies look brighter . . . George 

Bourke, amusements editor of the Herald, 

reports that Robert Roark Productions has 

plans to film "So Young. So Deadly" somewhere 

in the state in February, with Marion 

Morgan in the feminine lead. 

Lillian Claughton, head of the Claughton 

circuit, again is chairman of the February 

6 American Cancer Society Fashion 

Show, which is always a sellout and which 

this year has as its theme, "The Great 

Life." This benefit is staged at one of the 

Miami Beach hotels. 

. . . Variety 

The Lions Club of North Bay Village entertained 

150 tiny patients of Variety Children's 

Hospital at its sixth annual Christmas 

party. The fete took place at the 

Robert Clay Hotel, headquarters for Variety 

Tent 33. All the children received toys and 

other gifts. Many are cancer patients and 

more than half of them are not expected 

to live until next Christmas 

Children's Hospital also benefitted from a 

Christmas and New Year's dinner-dance at 

the Pontainebleau Hotel sponsored by the 

Variety women's committee and chairmaned 

by Mrs. Robert Z. Greene and Mrs. 

Albert Pollak. 

Wometco Personnel Chief 

Robert F. Green Dies 

MIAMI—Robert F. Green. 65, director of 

personnel for Wometco Enterprises, died 

Christmas night after he was stricken with 

a heart attack while visiting with his son 

Robert .ir. and his family. 

Green .joined Wometco as personnel director 

in 1947. A member of the American 

Society for Personnel Administration. 

American Society for Insurance Management. 

Personnel Ass'n of Greater Miami, 

Florida Society of Insurance Buyers and the 

United Fund special committee, he also was 

director of the John Elliott Blood Bank of 

Dade County and a director of the Sheltered 

Workshop of Dade County. 

Survivors, in addition to his son, include 

lu.s wife Sylvia and two grandchildren. 

Alan Webb plays the role of Peter 

Fnich's father in Columbia's "The Pumpkin 

Eater." 

BOXOFFICE January 6, 1964 

1

. . Filmrow 

Jacksonville Center 

Becomes Fire Haven 

JACKSONVILLE—Stark tragedy opened 

Florida State Theatres' de luxe downtown 

house, soon after 7 a.m. Sunday, December 

29, for use of the house as a haven of mercy 

when a holocaust of leaping flames and 

tremendous billows of smoke destroyed the 

interior of the crowded Roosevelt Hotel 

only 75 feet across West Adams street from 

the theatre—in the worst single-building 

fire in Jacksonville's history. 

An early but unofficial count revealed 

that 25 hotel guests and one fireman 

perished in the four-alarm blaze which also 

left hundreds of hotel guests and employes 

and scores of firemen and police officers in 

a state of shock. An air fleet of 20 helicopters 

from the Jacksonville Naval Air 

Station and the Mayport Naval Station 

rushed to the scene and removed uncounted 

numbers of Roosevelt guests from the hotel 

roof. 

The fire, which was said to have originated 

in the hotel's grand ballroom, came 

as an aftermath to the annual Gator Bowl 

football classic which drew more than 

50,000 sports fans and jammed all the city's 

hotels and motels to capacity. 

The Roosevelt, long known as one of 

Florida's finest commercial hostelries. was 

the traditional staying-place for generations 

of visitors from the entertainment world. 

It also housed the spacious clubroom of the 

Motion Picture Charity Club, now destroyed. 

Marty Shearn, manager of the Center, 

and his staff provided lobby shelter for many 

displaced victims of the fire and lent their 

cooperation to the fire department in 

carrying out its grim duties. In the best 

f 


I Exploit More In *64' 


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— 

sense of the theatre, however, Marty managed 

to open his show on time—at 12:45 

noon—with the first run of "Move Over, 

Darling." As police barricades kept both 

pedestrians and automobiles away from the 

Center's entrances on Adamis street, Marty 

quickly converted an exit on Forsyth street 

into use as an emergency boxoffice and 

changed his marquee from "Doris Day and 

James Garner in 'Move Over, Darling' " to 

"Please Use Forsyth Street Entrance." 

JACKSONVILLE 

Judge May, Florida Times-Union amusements 

editor, vacationed through the 

Christmas season and drove with his family 

to the foothills of Alabama to spend some 

old-fashioned holidays at the farmhouse of 

relatives. Before leaving town, he told his 

newspaper readers that local exhibitors have 

readied "the most interesting week of the 

year" for motion picture fans . . Heading 

. 

the list of films recommended by Judge was 

the north Florida premiere of "Cleopatra" 

Christmas Day at the new Cedar Hills Theatre's 

grand opening . . . Prior to the public 

opening of "Cleopatra," Herman M. 

Meiselman and his local staff of Meiselman 

theatre managers hosted an invitational 

screening the night of December 23 for 

hundreds of Filmrow folks and VIPs of the 

area. 

Filmrow had an early round of Christmas 

parties the afternoon of Friday, December 

20, headed by a gay gathering in the Motion 

Picture Charity Club with the FST 

booking department serving as host to all 

distribution branch bookers of the city . . . 

The Universal and Allied Artists staffs, 

housed in the same building, held a joint 

Yuletide get-together . . . There were other 

holiday celebrations at AIP, Warner Bros., 

20th-Fox, MGM, Paramount and United 

Artists offices with party-hoppers from exhibition 

sampling refreshments at all the 

parties. 

Cecil Cohen closed his Twin Hills Drivein 

for three nights prior to Christmas and 

used his newspaper-ad space to wish his 

Closed on 

patrons happy holidays . . . 

Christmas Eve were Mam-ice Magnan's 

Lake Shore Theatre, Carl Carter's Air Base 

and Ribault drive-ins and Captain and 

Mrs. Hans 'Vige's Pinecrest Drive-ln. 

Marvin Skinner, local independent booker, 

has taken over operation of the Fay 

Theatre, Jasper, which had been operated 

for many years by Jimmy Biddle and his 

family . . . O. O. Ray jr. of Gainesville is 

now booking thi-ee Florida drive-ins for 

Iselin Theatres, replacing Herman Allen of 

this city. 

Preston Henn of Pompano has taken over 

operation of the Beach Drive-In at Riviera 

Beach . visitors included Spui-- 

geon Dunn, Chattahoochee; Mr. and Mrs. 

Norris McKinney, Cross City; Dick Eason, 

MCM Theatres, Leesburg; Bill Powell, No. 

1 Drive-In, Daytona Beach; George Rosser, 

Martin Theatres, Atlanta, and Jimmy 

Hobbs. Allied Artists district manager from 

Atlanta. 

Gary, son of Art Castner, manager of the 

suburban Edgewood, has been awarded a 

scholarship to Florida State University by 

the State Board of Education. 

ATLANTA 

Qhristmas parties dominated the scene at 

an otherwise quiet Filmrow. December 

23 found the exchanges quiet, as freezing 

rain and severe cold prevented many employes 

from reaching their respective 

offices. 

Big pictures were scheduled for holiday 

entertainment at the Atlanta theatres and 

theatregoers had a wide variety from which 

to choose. The Pox was showing "Who's 

Minding the Store?"; the Rialto, 

"Charade"; "Heavens Above," the Peachtree 

Art; "The Cardinal" at the Rhodes, 

"Four Days in Naples" at the Pine Art; 

"The Prize" at Loew's, and holdovers 

"Cleopatra" at the Roxy and "Under thp 

Yum Yum Tree," continuing at the Capri. 

Lenox Square has scheduled "Kings of the 

Sun." 

"It's a Mad, Mad, Mad, Mad World," 

United Artists-Cinerama achievement, 

opened at the Martin Cinerama December 

18, following a gala preview showing. 








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14-Inch Snow Blocks 

Memphis Attendance 

MEMPHIS—A 14-inch snow, most of 

which fell in one day, followed by temperatures 

that dipped as low as 13 below zero, 

kept Memphiaiis indoors for nearly a week. 

Fust-run attendance, like all other activities 

took a nose dive. All Memphis theatres 

remained open, however, although 

many businesses closed for the dmation of 

the bitter weather. Paramount's "Who's 

Minding the Store?" did twice average business 

but all other pictm-es dropped sharply. 


Crosstown Cleopatra ;20th-Fox), 26th wk 50 

Guild— La Belle Americoine (Cont'l) 35 

Maico To Kill o Mockingbird (Univ), rerun 50 

Palace The Conjugal Bed (Embassy) 50 

Plaza—Wtio's Minding the Store? (Paro) 200 

State—Common-Law Wife (CDA) 100 

Strand- Pyro lAlP) 100 

Warner— The Witch's Curse (Medallion) 80 

M E MPHI 

T)rive-in closings: Westwood at Aberdeen, 

. . . 

Miss., December 25; White River 

Gene 

at 

Batesville, Ark., December 22 

Boggs, owner, reports that his Roxy Theatre 

at Blytheville, Ark., was damaged by 

fire December 19. The theatre was closed 

and repairs started immediately, expected 

to take about six weeks . . . Skyvue Theatre 

at Jackson is closed for the season . . . The 

Ritz Theatre at Oxford, Miss., closed December 

22-29 for the holidays. 

Max Oakley, owner, has closed the Skylark 

Drive-In at Pocahontas, Ark., until 

March . Morrow Drive-In, Calhoun 

City, Miss., operated by Tom Morrow, was 

closed temporarily because of the snowstorm 

Orris Collins, 

. 

but is now reopened . . Capitol, Paragould, Ark., made it to Memphis 

to do some booking but there were no 

other visitors on Filmrow for a five-day 

period dm'ing the snow storm . . Film 

. 

Transit did a fine job, all exhibitors and 

distributors agreed, and did NOT miss a 

single delivery of films anywhere in the 

territory. "It was rough," Gil Brandon of 

Film Transit admitted, "and I don't see 

how we did it. But we didn't miss a theatre." 

Several theatres in the territory 

closed until the thaw came. Some, which 

do not use Film Transit, didn't get prints. 

Theatre closings include: All Star at Holcomb. 

Mo., December 29; Roundway at 

Roundway, Miss., December 31; Shelby at 

Shelby, Miss., December 22; and Pines at 

Pine Bluff, Ark. 

ENDLESS 


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EL PASO 

Qur reporting in this column is a bit late 

on the election of lATSE Local 153, held 

December 11. All incumbents from the 

current administration were unanimously 

reseated. Chosen to represent its members 

were: Kenneth A. Yonge, president; 

Charles S. Ellis, vice-president: Charles W. 

Moore, secretary-treasurer; Al O. Yonge, 

business agent, projectionists, and Gordon 

R. Jones sr. to represent the stagehands. 

Installation and oath of office will be given 

January 8. 

Interstate-Texas Consolidated Theatres' 

officials, through its local representatives, 

city manager John Paxton and Bill 

Chambers, provided El Paso's moviegoers 

top entertainment throughout the holidays. 

Tiie Plaza's Christmas present was "Palm 

Springs Weekend" and "4 for Texas" began 

an extended showing New Year's Day. However, 

their regular schedule was interrupted 

on New Year's Eve only, just in time to 

present Jerry Lewis' newest laff riot, 

"Who's Minding the Store?" 

Elsewhere among downtown theatres 

could be seen: Trans-Texas Capri, 

"Charade"; "Kings of the Sun" at the State 

for Christmas, and "Move Over, Darling" 

for New Year's. Interstate's Five Points' 

Pershing was expected, as usual, for a Disney 

feature, to break boxoffice records with 

"The Sword in the Stone." Most managers 

however, reported rather slow biz between 

Thanksgiving and the biggest of all shopping 

holidays in the year. 

Actress June Wilkinson, who boasts an attractive 

45-22-35, appeared here in person 

January 3 at Liberty Hall for two performances 

of "Pajama Tops," a saucy 

farce, which is credited with being the 

longest running nonmusical play of modern 

times. Miss Wilkinson came to the Sun 

City with a host of supporting actors, including 

Richard Vath, William Browder, 

Don McArt, David Manley and Lyn 

Statton. 

Interstate's de luxe downtown 2,300-seat 

Plaza, managed by Bill Chambers, was 

host to a capacity audience of youngsters 

for the annual Downtown Lions Club 

"Canned Goods Matinee," held the Saturday 

before Christmas. As the show's title 

indicates, the price of admission was nonperishable 

groceries. Literally, mountains 

of food were contributed, enabling hundreds 

of needy families at Christmas to enjoy 

a bountiful dinner. The following Monc!ay, 

the Plaza again hosted a special earlymorning 

show, given by the Rotary Clubs 

of El Paso to the various orphanages in 

the immediate areas. 

After Claudia Cardinals had finished 

feeding two baby elephants their breakfast, 

they followed her into the make-up tent 

and held up the production proceedings of 

Paramount's "Circus World." Claudia and 

the elephants appear in the pictiu'e. 

Exhibitors Are Invited 

To UTO Planning Meet 

Oklahoma City—All exhibitors are 

invited to meet with the directors of 

the United Theatre Owners of Oklahoma 

and the Panhandle of Texas 

Monday (13| at Hardy's Restaurant to 

make suggestions for the organization's 

annual convention. The one-day meeting 

is to be held at the Skirvin Hotel 

March 24, with the governor as the 

principal speaker. 

Mayor Jack Wilkes also has been invited 

to be on the convention program. 

Roger Dees, American Can Co., will be 

an afternoon speaker while Dr. Charles 

W. Jarvis, a San Marcos, Tex., dentist 

and highly recommended humorist, 

will be featured in the evening. 

It is hoped that all board members 

will be present at the Monday (13) 

noon luncheon to give approval to the 

tentative schedule and consider other 

problems connected with the March 

convention. 

Farris Shanbour Wins 

Permit for Drive-In 

OKLAHOMA CITY—District Judge W. 

R. Wallace jr. has granted Farris Shanbour, 

theatre owner, a permit to construct 

a drive-in at 6930 South Western Ave. The 

permit has been under litigation since 

June 13 when the Oklahoma City planning 

commission awarded the p>ermit. The city 

council overrode the application, with 

mayor Jack Wilkes casting the deciding 

vote. 

Shanbour, operator of the Plaza and 

Tower theatres here, filed a writ of mandamus 

which was denied by Judge Wallace. 

The order was granted recently on a hardship 

case appealed from a loiling of the 

city board of adjustment. 

Charles Shadid, attorney for Shanbour, 

told the court his client planned to spend 

$140,000 in the constioiction of the theatre 

and work on it would start at once. 

HOUSTON 

Pecause "Under the Yimi Yum Tree" is not 

recommended for children, the Santa 

Rosa presented two special shows for children 

on the weekend, substituting "Kid 

" 

Galahad for two days, then "Kathy O" on 

one. Admission was 25 cents with one 

showing each afternoon starting at 1 p.m. 

Doors opened at 11:30 a.m. ... A preholiday 

jubilee week of entertainment sponsored 

by the eight neighborhood Interstate 

theatres offered free admission on Saturday 

to the first ten patrons at each hour 

of the day; free Dr Pepper drinks to each 

patron on Sunday; Monday was Sweetheart 

Day, with free admission to a sister, 

girl friend, wife or sweetheart of each male 

patron. 

Staffer for 22 Years 

At Interstate Retires 

DALLAS—Catherine Waid. secretary to 

James O. Cherry, local city manager for 

Interstate Theatres, picked up her personal 

belongings for the last time in the circuit 

offices in the Palace Theatre building recently 

and brought to a close an association 

that began 22 years ago. 

For the first 11 years of her employment 

she was a secretaiy in the general 

offices, then moved to the Palace office of 

city manager Cherry. 

"These have been wonderful years," Mrs. 

Waid said. "Show people are the best people 

to work with. This is not an easy business 

to be in—entertainment has its ups 

and downs, its good times and its bad—but 

the people in show business remain generous 

and kind through all the times." 

Mrs. Waid and her husband W. S., who 

also had been in show business since he 

was 12 years old until his retirement a 

year or so ago, will spend the first few 

weeks of her retirement visiting a sister 

who lives in Mexico. Then after a month 

or so to wind up their affairs in Dallas, the 

Waids will move to Sun City, Calif., to 

make their home. 

Mrs. Waid was given a surprise farewell 

party by her associates at Interstate. Her 

gift was a silver tray. 

SW Theatres Defendant 

In $25,000 Damage Suit 

OKLAHOMA CITY — Stanley 

Warner 

Theatres was named defendant in a $25,000 

damage suit filed in district court recently 

as a result of allegedly obscene handbills 

to advertise a motion picture. The suit 

was filed by John T. Mobley of Del City, 

who was joined in the action by six Baptist 

ministere. An injunction action also 

seeks to stop the circulation of the bUls. 

The suit filed by Sid White, attorney, 

alleges that one of the bills displaying pictures 

of partly clad women, fell into the 

hands of Mobley's 14-year-old daughter. 

It charges the handbill reeks with vulgarity 

and is a portrayal of sex licentiousness. It 

points out the bill advertises a motion picture 

where no person under 16 is admitted. 

Ministers first met with city officials in 

an effort to halt the circulation of the 

handbills. White said. The pictirre evidently 

in question was a picture recently 

shown at the Warner Theatre, "A Girl in 

Trouble." 

UA's "Prom Russia With Love" is one of 

a series of exploits of James Bond. 

Southwestern Theatre Equipment Co., Inc. 

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BOXOFFICE : ; January 6, 1964 SW-1

. . Lois 

. . 'We 

: January 

OKLAHOMA 

Pddie Greggs, United Artists salesman here, 

and his wife Jan had as a house guest 

during the hohday season Eddie's mother. 

Mrs. Walter Higgins of Poplar Bluff, Mo. 

For Christmas morning breakfast, they had 

Eddie's son. wife and three children and 

also his daughter, Barbara Ann Humphrey, 

her husband Leonard and their three children. 

Mrs. Greggs' two children were also 

present— her son Danny and daughter 

Michell. Your correspondent and wife Lyn 

dropped in on them just before the children 

were permitted to receive and open 

their presents after breakfast. Eddie acted 

as St. Nick and bedlam broke loose as the 

little ones began to open their gifts, most 

of which contained toys. On Satmday following 

Christmas, the Greggs and Eddie's 

mother motored to Stillwater where they 

spent the day with Mrs. Greggs' daughter 

and two children. A good time was had by 

all. 

The Universal exchange, headed by 

Charles Hudgens, held a Christmas party 

Monday preceding Christmas and. as far as 

we can learn, the party was still in progress 

the following morning. From there, staffyour 

complete 

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CITY 

ers attended the Chi-istmas party at United 

Artists, hosted by Frank Rule. 

In the past it has been the habit for most 

exchanges to have a Christmas party, but 

there are so few employes left at some of 

them that the parties have been 

abandoned. 'We did hear that MGM, 

hosted by Ed Brinn: Warner Bros., headed 

by Don Tullius, and Columbia, by Ed Harris, 

also had the usual yuletide get-togethers. 

Bookers on Filmrow and Video 

Independent Theatres were all invited to 

a you-know-what at Screen Guild Pictures, 

hosted by Lois Scott and Harry 

McKenna. 

Nina Milner and husband Arnold hightailed 

it to Stillwater Christmas Eve to be 

with Nina's daughter, husband and six 

grandchildren. Nina is cashier at Screen 

Guild . Scott also of Screen Guild, 

motored to Tenkiller Lake in the eastern 

part of Oklahoma and spent the day with 

relatives. 

mp 

Several New Year's Eve parties were 

planned by Filmrowites and get-togethers 

for New Year's Day to watch the various 

football bowl games on television. Many 

had planned to attend the Orange Bowl at 

Miami, but since the Oklahoma "Big Red" 

football team lost to Nebraska, which was 

the Big Eight representative in the Orange 

Bowl classic, "Big Red" followers were 

content to stay home, save their money, 




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watch the television and hope to have 

plenty of money next year to attend the 

big show, provided "Big Red" can again 

win the Big Eight conference. 

Paul Shipley, city manager for 'Video Independent 

Theatres in Enid won the posting 

drive nationally of Allied Artists' "55 

Days at Peking." He won a round-trip to 

New 'Vork and an all-expense three-day 

stay . are also advised that Warren 

"Bud" Patton, right-hand man for Earl 

Snyder. Modern Theatres of Tulsa, won a 

wrist watch for an advertising campaign he 

recently put on for a top picture. 

Pat McGee, former manager for many 

years for Standard Theatres and Cooper 

Foundation Theatres, is now in Denver 

with Cinerama Distributors of America as 

western division sales director. 

Few exhibitors showed up on Filmrow 

Christmas week. They were: M. T. Sands, 

Kiamichi, Clayton: Jim Rush, Modem 

Theatres. Tulsa, delivering Christmas packages 

to Filmrow employes; Mrs. R. R. Mc- 

Coy, Broncho, Edmond: Fred Collier, 

Kiowa at Kiowa : Clint Applewhite, Liberty, 

Carnegie; Bill Petty, Ray. Tonkawa, and 

Cozy. 'Wagoner, in conferring with his 

buyer and booker, Jim O'Donnell; Mrs. 

"Walter Christianson, Rex. Konawa. in to 

see her buyer and booker. Athel Boyter. 

Mrs. Christianson has taken over the operation 

of the Konawa theatre since the 

death of her husband. He suffered a heart 

attack. 

We saw several former employes of Filmrow 

here recently who are now connected 

with the industry in other parts of the 

country. They were George Fisher, former 

manager for MGM, and Bates Farley, 

former MGM head booker and office manager. 

Both are now in Denver, holding the 

same positions in that city. Bob Malone, 

former sales manager here for United 

Artists, is now branch manager for the 

same company in Minneapolis. A few 

weeks ago, George Friedel. former salesman 

here for 20th CentuiT-Fox, was a Filnu-ow 

visitor with his wife Isla. George is now 

salesman for Fox in Jacksomdlle. Fla. Paul 

Rice, former Paramount salesman here, 

was a visitor. Paul is now sales manager 

for Paramount in Dallas. Bob Shepard, 

who managed the Broncho Theatre, Edmond. 

for Mr. and Mrs. R. R. McCoy, was 

visiting here and advised us that he is now 

connected with the Internal Revenue Service 

in Atlanta. 

We are advised that G. E. "Bud" Benjamin, 

former film salesman here and many 

years salesman for National Screen Semce 

here and who has been confined to St. 

Anthony's Hospital for several weeks, is 

well on his way to recovery. Several Filmrow 

employes have called on him at the 

hospital and report he is doing well. 

Homer C. Jones, Rialto and Alva Drive-In 

theatres. Alva, recently made a trip to 

Wichita to enter a hospital for a complete 

check-up. Sometime ago. he had an abdominal 

operation and has never completely 

recovered from it. On November 

7th. Homer and his wife Olga motored to 

Oklahoma City to attend a farewell party 

given for C. A. "Dewey" Gibbs and his 

wife Sue « Gibbs had just retired as branch 

manager for Columbia Pictures, which position 

he had held for many years. > Jones 

was feeling fine when he was in Oklahoma 

City but shortly thereafter he began to 

SW-2 

BOXOFFICE : 


. . An 

have trouble again, which prompted his trip 

to the Wichita Hospital. 

Paul Myers, former motion picture salesman 

here and in Dallas, reports that his 

wife Ada is confined to the Hillcrest Hospital 

here suffering from a crushed vertebrae. 

Doctors think the ailment was 

caused by an accident but Mrs. Myers 

does not remember such an accident. Paul 

is handicapped due to a stroke that he 

suffered many years ago but says that he 

has some of the finest neighbors in the 

world, as they seem to look after him during 

Mrs. Myers' sojourn in the hospital. He 

is still able to drive his car for short 

distances, but not for long. Paul would 

like to hear from some of his many friends. 

His address is Paul W. Myers, 6120 Northwest 

24th, Oklahoma City, Okla., Zip Code 

73127. 

Charles Hudgens, Universal Pictures, reports 

that Johmiy Fagan, Bunavista Drivein, 

Borger, is still confined to Baylor Hospital 

in Dallas. Friends can drop him a 

get-well card to Room 702, Baylor Hospital, 

Dallas, and we are sure that he would 

be very g'.ad to hear from them. Johnny 

is an officer of the Texas Drive-In Theatre 

Owners' Ass'n with offices in Dallas. 

SAN ANTONIO 

Diehard Vaughn, manager of the downtown 

Texas, a Cinema Arts operation, reports 

the renovation of the marquee and 

signs was nearly complete . appreciation 

dinner was planned for Lt. Gov. Preston 

Smith on the 9th at the Country Club. 

Smith is a theatreman of Lubbock. The 

San Antonio Medical Ass'n, Chamber of 

Commerce and business friends are sponsoring 

the dinner. 

Roy Moore jr., operator of the four 

Moore drive-ins, was in Dallas booking, as 

was Bill Rau of the Almo Booking Service 

and the Bandera Road Drive-In . . . Lee 

Lynd of the Towne Twin Drive-In had a 

special New Year's Eve show. 

Motion Picture 

Service co. 

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. . We 

: January 

DALLAS 

The big ballroom of the Holiday Central turned over to the Salvation Army for distribution 

to the needy. PCRLD-TV telecast 

was filled to capacity with more than 

350 industry folk and their friends at the .«ome of the festivity. In charge of arrangements 

were Jackson, BUI Slaughter, Kyle 

holiday dinner and dance. It was the largest 

gathering of film folk since the days of Rorex, Stewart Adams. Hal Cheatham and 

the gala New Year Eve balls formerly held Don Gricrson. 

at the Variety Club. Joe Jackson, Variety 

Holiday Central was the setting for a 

Club chief, and his assistants had to refund 

lovely dinner dance by the Paramount Pep 

75 checks for reservations because the room 

Club. In behalf of members of the Paramount 

office. Bernard Brager, manager, 

capacity had been reached. In addition, at 

least 200 persons calling for reservations 

presented Lillian Stockdale a gift in appreciation 

of her untiring efforts in re- 

had to be turned down. About 50 WOMPIs 

and their guests occupied one section. 

juvenating the Pep Club. Lillian brought 

Guests deposited more than 2,500 cans of 

her parents to the party. Her father, who 

food around the Christmas tree, which were 

is 83, was the first on the dance floor for 

each dance and the last to leave. Among 

those present: Bernard and Gladys Brager, 

Gerry and Rita Haile, James and Bonnie 

f Take A Tip From Me 

I Exploit More In *64' Broiles, H. K. "Buck" and Teresa 

Buchanan. Everett Olsen, Florence and 

George Lowry, Linda Patterson, John Kitts, 

And Remember To Get Your Madee Bradley, Dorothy and Tommie 

Mealer, Mable Guinan, Patsy Watson, 

SPECIAL Charene and James Rollins, Marvel Lee 

and Sam Sullivan, Hazel Byrom, Hazel 

Martin, Dixie Fie'ds, Theresa Schell, Ed 

and LaVerne Gordon, John Setzler and 

Wayland and Flo Lillard. Wayland has 

been promoted to manager of the Memphis 

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office. 

Stanley Warner hosted a cocktail hour on 

Friday before Christmas for staffers, film 

bookers and salesmen . . . The Buena Vista 

employes enjoyed an office party with an 

exchange of gifts on Monday . . . Sympathy 

to I. B. Adelman on the death of his 

brother P. L. Adelman at his home in Waco. 

I. B. owns theatres in Dallas and Tulsa. 

Lester B. Gottschall, who worked for National 

Theatre Supply as salesman in the 

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west Texas area and also with General 

Electric, the firm where his father is employed, 

died . hear Wallace Walthal 

is improving and was to leave the hospital 

soon . members turned over to 

the Salvation Army 100 dolls they had 

beautifully dressed. The dolls, furnished 

by the Army, are dressed by club members 

for distribution to the needy children each 

Christmas. 

Forest and Juanita White and their 

daughter Linda went to Phoenix to spend 

the holidays with then- son Richard and his 

family . . . H. K. "Buck" Buchanan and his 

wife left by train for Little Rock where 

they spent the holidays with relatives and 

friends . Rice. Paramount sales 

manager, spent Christmas week in Oklahoma 

City with his wife and children. Rice 

plans to move his family to Dallas before 

the next school semester begins. 

The Capri Theatre was filled for the invitational 

premiere of "It's a Mad. Mad, Mad, 

Mad World," and the picture lifted the 

guests from their sorrow and had them 

laughing heartily. During the slow process 

of getting out of the theatre and to the 

parking lots, you could hear so many comments 

on how the public needed just such 

a slapstick, nonsensical comedy to get people 

back to normal. 

Elzora Allphin has taken over operation 

of the Plaza, Baird. from Frank Gardiner. 

Her nephew Tommy Tucker of Abilene will 

do the buying and booking 

visitors on the Row were 

. . . 

Mitchell 

Among 

Lewis, 

Lewis Theatres. Houston: Al Schulman, 

Bryan Theatres: "Windy" Daniels. Seguin; 

Cortez Hamm, El Rancho, Vernon; V. E. 

Hamm, Lawton, Okla.: Roy Moore. Moore 

Theatres, San Antonio: Buddy Bass, 

Athens: Roy Nelson. Plaza. Kaufman, and 

Cranfil Cox jr.. Crystal. Gilmer. 

Sympathy to the family of Mrs. Ernest H. 

Rockett of Waxahachie who died. The late 

Rockett was a longtime exhibitor in Waxahachie 

and Itasca. 

BOWLING 

OKLAHOMA CITY—The Filmrow Mixed 

Bowling League wound up its first half December 

16 with Lakeside Theatre in first 

place. 

Tean W L Tco W 

Lakeside 38 22 Moy 30 30 

Twilighf 33 27 E&M Carpet 30 30 

Rogers 31 29 Plaia 24 36 

Air Dispatch 30 30 Avcy 24 36 

Men's highest games for the first half 

were Frank Rule with 218 and Roy Avey. 

212. High men's series was 578, posted by 

"Dutch" Konomann, followed by Avey's 

557. 

For the ladies, it was a 192 single game 

rolled by June Kruger, followed by Margaret 

Tullius with 183. High series was 

rolled by Pat Hudgens with 450, followed 

by June Kruger with 442. 

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— 

— 

— 

— 

'Mad World' Sellout 

At Milwaukee Cinema 

MILWAUKEE — As might be expected, 

the Cinema I's formal and grand opening 

paclced 'em in with "It's a Mad, Mad, Mad. 

Mad 'World" and continued the pace 

throughout the week. "Kings of the Sun" 

at the Palace and "Palm Springs 'Weekend" 

at the 'Warner shared second place honors. 

Low temperatures held down holiday attendance. 

Double-Deck Theatre 

Opens at Milwaukee 


Cinema I— It's a Mad, Mad, Mad, Mad World 

(UA-Cinerama) 300 

Downer The Great Chase (Cont'l); End of Desire 

(Confi) 75 

Mayfair—Take Her, She's Mine (20fh-Fox), 

2nd wk 75 

Palace— Kings of the Sun (UA) 150 

To Catch a Thief (Para); Vertigo 

Riverside 

(Para), reissues 1 00 

Strand Cleopatra (20th-Fox), 24th wk 75 

Times The Conjugol Bed (Embassy), 4th wk 80 

Tower, Oriental Nine Lives (5R) 50 

Towne Fun in Acapuico (Poro), 4th wk, 75 

Warner Palm Springs Weekend (WB) 150 

Minneapolis Exhibitors Get Best 

Gifts: Warm Weather, Big Crowds 

MINNEAPOLIS — Santa's most welcome 

gift to local exhibitors was a Christmas 

break in the subzero weather, enabling 

families seeking holiday entertainment to 

come out and enjoy the lineup of new 

features offered in fli'st-run houses. 

Academy The Sword in the Stone (BV) 175 

Century Cleopatra (20th-Fox), 27th wk 100 

Cooper How the West Was Won (MGM- 

Cineramo), 42nd wk 200 

Gopher Move Over, Darling (20th-Fox) 300 

Lyric 4 for Texas (WB), 2nd wk 200 

Mann Charade (Univ) 200 

Orpheum Who's Minding the Store? (Poro), 

2nd wk 100 

St. Louis Pork Ladies Who Do (Cont'l) 100 

State The Cardinal (Col), 2nd wk 90 

Suburbon World The Suitor (Atlantic) 90 

World The Prize (MGM) 50 1 

'4 for Texas' Doubles 

Average in Omaha 

OMAHA— "4 for Texas" led the boxofflce 

parade and the percentage soared to double 

average at the Orpheum Theatre. Close behind 

came "The Cardinal," which was a bit 

under double average at the Omaha. Two 

holdovers, both in their fifth week, did 

commendable business. They were "The 

'Wheeler Dealers" at the Cooper and "The 

Incredible Journey" at the State, 

Admirol— Pyro (AlP); Beach Party (AlP) 

The Wheeler Dealers (MGM), 

130 

Cooper 

5th wk. . . 85 

Indion Hills— How the West Was Won (MGM- 

Cineromo), 30th wk 110 

Omaha The Cardinal (Col) 180 

Orpheum—4 for Texas (WB) 200 

State The Incredible Journey (BV), 5th wk 90 

Tent 16 Crew Announced 

By Chief Barker Shane 

OMAHA— Chief Barker Don Shane of 

'Variety Club Tent 16 announced new crew 

members for 1964 and tentative plans for 

the inaugural party and dance the first 

part of February, 

Crew members are Mort Ives, 'Walter 

Creal, 'Willie Wilson, Mai Dunn, Joe Rothkop, 

Charles Ammons, King George, Abe 

Slusky, Jimmie Schlater, Sam Stern and 

Shane, 

Shane said the date for the election of 

officers has not yet been set. The definite 

time and place for the party also are not 

yet decided. 

Marvin Kaplan is cast as a comic 

Paramount's "A New Kind of Love." 

This was the scene (at left) shortly before the grand opening of the lower 

Cinema I in the transformed Wisconsin Theatre in downtown Milwaukee. Five 

days later, on Christmas Day, Cinema II on the second floor was opened. Both 

theatres have a common entrance, from which an escalator goes up to the 

upper level. At right, Milt Harman, manager of Cinema I; Al Frank, Prudential 

Theatres general manager, and Wade Moseby, a Milwaukee Journal editor. 

MIL'WAUKEE—The 'Wisconsin Theatre, 

completely transformed by Prudential Theatres, 

celebrated the Christmas season by 

bowing with a completely new look and 

policy. 

On December 20, Cinema 1, a plus 956- 

seat theatre, opened on the first floor. Then 

on Chiistmas Day, Cinema II, seating 

1,012, made its grand opening on the second 

floor. 

The double-decker gives patrons a choice 

of a roadshow in Cinema I on the street 

level or regular film fare on the second 

floor. An escalator leads to the upper level 

from a common entrance. Milt Harman, 

formerly at the Palace, manages Cinema 

I, while Douglas Conine, late of the Paradise, 

manages Cinema II. Harry Boesel was 

moved to the Palace. 

A new ceiling-floor was built from the 

edge of the old 'Wisconsin's balcony to the 

stage. 

Press, radio, television and industry 

people were invited to a cocktail party 

and noon luncheon on the 20th followed 

by a special showing of "It's a Mad, Mad, 

Mad, Mad 'World" in Cinema I, The evening 

performance and official grand opening 

was sponsored by the Greek Orthodox 

theatre group, with tickets at $10 and $25 

each, 

Albert P, Prank, general manager of Prudential 

Management Corp,, which operates 

the 'Wisconsin, said Cinema I has a curved 

screen 24x70 feet, and Cinema II has one 

24x52, "Admission prices on a reserved 

seat basis for Cinema I, will range from 

$1,75 to $3," he said, "and will concentrate 

on Cinerama productions. Cinema II, will 

have regular movies, priced from $1,25 to 

$1,75," It opened with "Move Over, Darling," 

Cinema I's staggered seats and arm rests 

are heavily padded, and the seats rock, 

permitting the patrons to select his most 

comfortable position. Cinema II, has conventional 

seats—all new of course. 

Upstairs, the seating is steeply pitched 

as in a stadium, to avoid the traditional 

hat battle, 

"The old Wisconsin," Frank said, "was 

capable of seating about 2,800, counting 

seats on the lower floor, mezzanine and 

balcony: which means a loss of some 800 

seats, but the trend in new movie houses 

is toward smaller auditoriums. We've sacrificed 

seating capacity for comfort, and we 

have to provide living room comfort in 

order to compete with the television set." 

He estimated the cost of the conversion 

at about a quarter of a million dollars. 

Amusement editors Wade Moseby of the 

Milwaukee Journal and Buck Herzog of the 

Milwaukee Sentinel had impressive articles 

on the dual theatre arrangement, as well 

as reviews on the picture. 

Spruced-Up State Bows 

In Lincoln on Christmas 

LINCOLN—Christmas Day marked the 

beginning of another page—a modern one 

—in the State Theatre's contribution to 

this city's movie house history. Not only 

is the 756-seat theatre completely remodeled 

but so is its format future of pictures. 

The predominantly gold-decorated house 

opened with a family film "The Sword In the 

Stone." After this is scheduled "Lawrence 

of Arabia," then a documentary, "Women 

of the World," which impressed Nebraska 

Theatre Corp.'s Lincoln Manager Walt 

Jancke at a preview. 

Jancke and State Theatre Manager Bert 

Cheever are more than pleased with the 

end product of the extensive but speedy 

remodeling; and hope the movlegoing public 

is going to have the same reaction. 

"The theatre's not big. It's not small. 

has a warmth. We like it. We think 

It 

Lincoln will, too," said the two theatre 

veterans. 

jaiaii' 

BOXOFFICE : 

: January 6, 1964 NC-1

. . Tony 

: January 

MILWAUKEE 

Fxhibitors complained that the week before 

Christmas was the worst in many 

a month. The exceptions, of coui'se, were 

Cinema I where "It's a Mad, Mad, Mad. 

" 

Mad World was showing; the Palace, with 

"Kings of the Sun." and the Warner, with 

"Palm Springs Weekend" . La- 

Porte, who operates the Avalon, a neighborhood 

house, has been getting his suiTounding 

merchants to pick up the tab for his 

Satuiday kiddy shows. "So far so good," 

says Tony. "But. comes Sunday, and the 

parents don't seem too keen for allowing 

the children to attend a movie two days 

in a row. Result, it cuts Sunday's boxoffice 

receipts." 

Henry Kratz, Allied's executive secretary, 

reports that "Wee Willie" Wilson of 

Murray Productions has "done it again." 

Wilson, it will be recalled, swept into town 

earlier and wound up with a 15-theatre 

saturation deal on the reissue of "Santa 

Glaus." Says Kratz: "Well. Wilson was in 

town again. Do I have to say more? This 

time, it's 'Puss and the Boots,' and he's 

got 60 prints instead of 30." 

Val Wells, executive secretary for the 

mayor's motion picture commission, has 

released the latest film ratings: 

looking for tke RIGHT SCREEN 

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Season's Greetings 

American International 

Pictures 

212 W. Wisconsin Avenue 

ED GAVIN 

KAY BYDALEK 

GLADYS BETZ 

GENERAL AUDIENCE: Alone Against 

Rome, America America, Any Number 

Can Win, Captaiir Newman, MD, The 

Cardinal, Cavalry Command. Kings of 

tlie Sun. Mail Order Bride, Man's Favorite 

Sport, Move Over, Darling, The Pink 

Panther. The Raiders, Seven Days in 

May. Soldier in the Rain. 

MATURE ENTERTAINMENT: Billy Liar. 

Children of the Damned, Comedy of Terrors, 

4 for Texas, He Rides Tall, Love 

With the Pi'oper Stranger, Sunday in New 

York, Tiara Tahiti (change in rating 

from "be not shown"), Viva Las Vegas. 

ADULTS ONLY: The Conjugal Bed, The 

Glass Cage, There Is Still Room in Hell, 

Tom Jones. 

Recommended Be Not Shown: Knife in 

the Water. Playgirls International. 

Ted Rasch. formerly at the National. 

Egyptian, Warner and other theatres is 

now assistant at the neighborhood Times 

under Don Baier, who handles both the 

Times and Tosa houses . . . Morey Anderson, 

independent distributor, has added 

Medallion product to his banner ... A 

newcomer to the business is Bill Miller, 

assistant manager at the recently opened 

Point Theatre, under Manager Bob Groenert. 

Volmer Dahlstrand has been elected to 

his 28th consecutive one-year term as 

president of the Milwaukee Musicians Local 

8. Dahlstrand is also president of the Wisconsin 

Musicians Ass'n, having headed the 

2.700 member union since 1935 . . . Andrew 

M. Spheeris, president of radio station 

WEMP, and the Towne Theatre Corp.. announced 

that stock in WEMP held by 

Hugh K. Boice, former general manager, 

is being purchased by three officers of 

the firm: namely, Arthur M. Wirtz, Chicago, 

chairman of the board; James Coston, 

Chicago, a vice-president, and himself 

'Spheeris). 

Board members of the Variety Club and 

the auxiliary attended a joint dinner meeting 

at the Pfister Hotel prior to the holidays. 

The forthcoming industrywide Variety 

Club-sponsored Valentine party came 

up for discussion. Prom all indications, this 

will be the "Party of the Year." Chief 

Barker Pat Halloran announced the following 

club committee chairmen: Legal 

and bequests: Harry Zaidins: premiere. 

Bon Marcus, Joe Strother; theatre collections. 

Angelo Porchetta. Russ Mortenson, 

Ed Johnson and John Pilmaier; Convention-sunshine: 

Hugo Vogel; entertainment 

and special events; Bernic Strachota. Herb 

Kratze. Frank Fazio and Jerry Levy: membership. 

Harry Mintz. Sam Kaufman. Ed 

Dittloff and Jack Dionnc: golf outing. 

Morris Anderson. Ray Trampe and Oliver 

Trampe: Variety Week and Press, radio. 

TV, Henry Kratz, Lee Rothman. Bill 

Nichol, Jack Kois and Mount Sinai, Ben 

Marcus, Glenn Kalkhoff, John Reddy and 

Henry Burger. 

The Milwaukee Press Club invited theatre 

managers and executives to di'op in 

anytime New Year's Eve for the annual 

party as guests of the club. Club manager 

George Moffat and entertainment 

chairman Bill Nichol will be on hand to 

help make the evening an enjoyable one. 

The Dave Miller costume organization 

has been working around the clock. Dave, 

who has been supplying costumes for masquerades, 

fancy balls, parties, theatres, 

high schools and colleges for close to 40 

years, says he believes student interest in 

drama was inspired by the talking movies, 

which in turn, he says, has resulted in the 

expansion of the school system to include 

the teaching of dramatics and stagecraft 

in all its branches. The Christmas 

holidays and a huge demand for Santa 

costumes led Dave to stock a total of 350 

of these colorful garments. Dave has customers 

all over the nation for costumes of 

every conceivable creation. 

Lee Rothman, manager of radio station 

WRIT and a Variety Club canvasman, wa.s 

chosen to emcee Joe Reynolds' Towne Theatre 

promotion of the Elvis "Look Alike" 

contest on the stage in behalf of "Fun in 

Acapulco." Reynolds got the F. W. Woolworth 

Co., to pick up the tab. Incidentally. 

Lee and Bernie Strochata. the station's 

general manager, are working on a public 

relations gesture wherein the station will 

use four motion picture houses. 

Allied Committees 

Approved by Board 

MILWAUKEE—The board of directors of 

Allied of Wisconsin meeting in the association 

office approved the following committees 

to fmiction for Wisconsin Allied 

during 1964: 

Legislative committee — Dean Fitzgerald, 

chairman: Larry Beltz, Al Bergman. Frank 

Lesmeister. Jack McWilliams, Otto Settele. 

Drive-in committee— Big Goldberg, chairman: 

Don Deakin, Dean Fitzgerald, Robert 

Gross, Rudy Koutnik, Jack McWilliams. 

Committee to cooperate with National 

Allied—Sig Goldberg, chairman: Gerry 

Franzen, Rudy Koutnik, Ranee Mason, Otto 

Settele. 

Finance committee—Larry Beltz, chairman: 

Gerry Franzen, Sig Goldberg. Rudy 

Koutnik. Ranee Mason. 

Industry relations—Ben Marcus, chairman: 

Larry Beltz. Dean Fitzgerald. Gerry 

Franzen. James Suick. 

Screening committee — Gerry Franzen. 

chairman: Angelo Porchetta. Trueman 

Schroeder. Joe Strother. 

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NC-2 BOXOFFICE : 


OMAHA 

H dolph and Elsa Rozanek, exhibitors at 

Crete and known over the entire country 

for their accomplished ballroom dancing, 

have a record named in their honor. 

Bandleader Harold Loffelmacher of the Tix 

Fat Dutchman Orchestra, in recording a 

polka number for his newest record album, 

just released to record shops, titled 

the "Adolph Undt Elsa Polka." The Rozaneks 

it 

received acclaim in a recent ap- 

pearance in the Grand Ballroom of the 

Palmer House Hilton Hotel in Chicago for 

the Radiological Doctors of North America 

convention, attended by doctors from over 

the world. The Rozaneks appeared with the 

Chicago Polka-Go-Round orchestra of Lou 

Prohut. Earlier Adolph and Elsa gave an 

exhibition for the Theatre Owners of 

America convention in New York. 

Many exhibitors were complaining that 

the prolonged siege of extreme cold weather 

not only froze citizens of the Midlands 

but gate receipts also. The continuous readings 

close to zero or below, they said, kept 

a lot of people close to the fire . . . Wilbur 

H. Young, 50, longtime owner-manager of 

the Hardin Theatre at Bedford, suffered 

a fatal heart attack. He was an overseas 

veteran of World War II and the holder of 

the Purple Heart. Sui'vivors include his 

wife Doris, his son James, an art student 

in Omaha, and his daughter Sue. 

Iz Sokolof, veteran of the Row in the 

distribution field, is going to take his first 

real vacation in many a moon. He and 

his wife left at year's end for the west 

coast and will continue on to Hawaii for 

a 2 '2 or three-week trip. Also in the west 

is Bill Barker of Co-op Theatre Services. 

Bill headed for Portland, Ore., where he 

has relatives, and said there was a possibility 

he might wind up in Hawaii. 

Guy Griffin, veteran exhibitor at Plattsmouth, 

has opened his Ritz Theatre and 

is back in active operation after an absence 

dating back to June 1961. At that 

time his Cass Theatre was destroyed by 

fii-e. The Ritz had been closed since 1925 

and Griffin completely overhauled and redecorated 

it. Griffin and his wife, both in 

their middle 70s, will operate the Ritz on 

a six-day basis, closing on Wednesday. Although 

he was unable to give the kiddies 

a free Christmas show, Griffin offered free 

popcorn throughout one day as his present 

to the town's youngsters. He opened with 

a Warner picture and townsfolk were happy 

to see the Ritz once again glow with 

lights. 

Bill Wink, Allied Artists office manager, 

admitted "I ain't the spring chicken I 

thought I was" after trying to keep up 

with daughter Wanda for one day during 

the weekend. Acting as chauffer. Bill took 

Wanda, who is a member of the Notre 

Dame Academy Select Choir, to a television 

station to rehearse for their annual appearance 

on the Eddie Haddad Show. Then 

he had to take her to Notre Dame for a 

practice in connection with the school's 

cantata, then back downtown to the television 

station for the show presentation. 

"When I saw how much pep the kids still 

had after that day I had to admit I'm just 

an old dog," Bill commented. 

Paramount's "All the Way Home" is 

praised as a "beautiful, sensitive story." 


A WEIRD and 

UNSPEAKABLE 

ANCIENT RITE 

HORRENDOUSLY 

BROUGHT TO 

' 

LIFE! 




of His 

Nubile Young Girl 

Victims! 

BOX OFHCE 

SPtCIACULARS, mC 

Ftesetits 

^ 

An Adnan!tioB3 


PARENT OR THE 




DO NOT BRING 

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PttbeU fy Dav'id T. friedman • Z^^'iau^^ Herschetl G. lewis 



NATIONAL CIRCUITS PLAYING IT: * United Paramount-Plorida State 

* Paramount—Gulf * United California * Syufy Enterprises 

* Stanley-Warner Maico * Consolidated Theatres * Woraetco 

* Central States * Monarch * Many, Many More 



MINNEAPOLIS: 

AB SCHWARTZ 

FOLLOWING IN ITS BLOODY FOOTSTEPS— 

*TWO THOUSAND MANIACS' 

(Release: Februarf, 1964) 

BOX OFFICE SPECTACULARS. INC. 

1322 SOUTH WABASH AVENUE • CHICAGO 5, ILLINOIS 

I 

BOXOFFICE : : January 6, 1964 NC-3

. . The 

MINNEAPOLIS 

Ted Mann's Academy Theatre downtown 

is one of this city's most historic old 

show-places. Born as the Shubert in 1911, 

it was the local headquarters for live drama 

for a generation, then it marked time for 

a number of years as a burlesque house. 

Later still it became an evangelistic auditorium 

until its conversion to a movie house 

in 1956. Something of a problem to keep 

filled with movie audiences, the Academy 

is being renovated once again to serve as 

the Mill City home away from home for 

touring Broadway companies, allowing 

Mann to devote his Orpheum Theatre to 

fulltime film display. Ted will continue 

to show films at the Academy betw 

playdates, however. The fust play due into 

the Academy will be "Never Too Late," 

with Bill Bendix and Will Hutchins. starting 

on January 6th. 

Minneapolitans were mighty pleased to 

see a large color photo of the neighborhood 

Nile Theatre in the special movie edition 

of Life magazine last week. Featured in 

a picture article illustrating moviegoing 

around the world was the Nile's luxurious 

glassed-in booth for patrons with small 

children . local Cooper Cinerama 

held a family-style Christmas party, with 

employes dropping off the kids at a screening 

of "How the 'West Was Won" at the 

theatre and then proceeding downtown for 

their own festivities. 

. , . Mr. and Mrs. Fred 

Patrons of "4 for Texas," doing a landoffice 

business at the Maco Lyric, were 

welcomed into the theatre by a complete 

staff of "Texans," with the "good guys" 

being the cashiers in their perky sombreros 

and the "bad guys" the ushers, complete 

with mustaches 




it is without equal It has 


over 15 yeors. Write today for complete details. 



37S0 OoUlon St. • Skokic, Illinois 

ENDLESS 

^^^g 

BURNS THE ENTIRE ÎVlnWIÎ 

POSITIVE ROO 

H-^11U|1H 

So.t Cofbon Co>l ^^ ^^^^1

— 

— 

— — 

— 

— 

Top Cincy Christmas 

In Last Four Years 

CINCINNATI—Attendance for first-run 

films during Christmas week had the best 

overall average compared with a like period 

in the last four years. Fui-thermore, movie 

patrons had a wide choice of first-run 

product and an equally varied choice as 

where to see it, since many suburban situations 

were playing new films. "The Sword 

in the Stone" at the Keith led the light 

diversified bill which was sufficiently varied 

to satisfy most move patrons. 


(Univ) Albee—Charade 1 50 

Ambassador, Oakley Dnve-ln Who's Been Sleeping 

in My Bed? (Para) 250 

Capitol It's a Mad, Mad, Mod, Mad World 

(UA-Cinerama), 2nd wk 200 

Esquire, Hyde Park Corry On Regordless 

(Governor) I 00 

Ferguson Hills Drive-ln, 20th Century Who's Minding 

the Store? (Para) 250 

Grand—Cleopotro (20th-Fox), 27th wk 90 

Guild The Small World of Sammy Lee 

(Seven Arts) 1 50 

Keith—The Sword in the Stone (BV) 500 

Palace Kings of the Sun (UA) 120 

Twin Drive-In Goliath and the Sins of Bobylon 

(AlP): Samson and the Slave Queen (AlP) 90 

Valley—Move Over, Darling (20th-Fox) 150 

Post-Christmas Week Prosperous 

For Cleveland First-Run Houses 

CLEVELAND—Christmas week was as 

always and grosses were even better during 

the following holiday week. The percentages 

reflect the heightened interest in the 

city's first-run film fare. 

Allen 4 for Texas (V/B) 90 

Colony— All the Way Home (Para) 210 

Continental—My Name Is Ivan (Sig Shore) 160 

Heights Art, Westwood The Suitor (Atlantic) ....175 

Hipp Move Over, Darling (20th-Fox) 250 

Ohio The Sword in the Stone (BV) 300 

Paloce It's a Mad, Mad, Mad, Mad World 

(UA-Cineroma) 300 

Kings of the Sun (UA) 1 75 

State 

Bill Fouchey Elected 

By Detroit Post 371 

DETROIT—William Fouchey of the Fine 

Arts Theatre has been elected commander 

for 1964 of Russell Johnson Theatrical 

Post 371 of the American Legion. He succeeds 

George Fredericks, former theatre 

manager for Associated Theatres who is 

now candidate for commander of the Department 

of Michigan. Fredericks is a 

former state vice-commander and former 

district commander. 

Elected vice-commander was Jack Dickstein, 

former theatre manager; adjutant, 

Dick Frederick; finance officer, Clifford 

Vericker, WWJ-TV; historian. Earl Mc- 

Glinnen, Fox Theatre, and sergeant at 

arms, W. J. "Pop" Stolz, recently retired 

from the Music Hall. Named to administer 

the theatrical blood bank were Owen 

Blough, retired, and Max Kolin of the Telenews. 

Trustees elected are Bob Henri and Lloyd 

Burrows, both of the Fox Theatre, and Sam 

Comella, retired. 

Loge Officers Continue 

DETROIT—Officers of the Detroit loge 

of the Colosseum of Motion Picture Salesmen 

are continuing in office for 1964 by 

general consent without formal elections, 

it was announced by Donald Martin of 

20th-Fox. secretary-treasurer. The other 

officers holding over are Ray Cloud of Columbia 

as president, and Cliff Perry of 

MGM as vice-president. 

Downtown Detroit 

Adams Theatre 

Opens After $250,000 Updating 

DETROIT — The Adams Theatre reopened 

Chi-istmas Day after closing ten 

days for completion of a $250,000 remodeling 

program. The house features a striking 

rotating name tower atop the marquee, 

that is probably the most brilliantly lighted 

spot in central Detroit. 

The Adams project brings a syndicate 

of three exhibitor groups who operate 24 

indoor suburban and three drive-in theatres, 

into the central downtown area for 

the first time. The owners are Adolph and 

Irving Goldberg of Community Theatres, 

who will operate this house; Wisper & 

Wetsman, and Detroit Suburban Theatres 

(Sloan family I. 

The group combined for the first time 

with the opening of the new suburban Terrace 

Theatre early this year. The Terrace is 

being operated by the Sloans. 

The Adams is one of the oldest downtown 

theatres, built over 45 years ago and 

opened with the Vaughn Glaser Players as 

a legitimate theatre. It was operated for 

years by United Detroit Theatres or its 

predecessors, and for over 30 years by the 

Harry and Elmer Balaban interests, from 

whom the present syndicate took over 

about six months ago. Malcolm "Mickey" 

Rose, formerly of UDT, is manager of the 

house. 

Redesigning of the theatre marks the 

first public ventui-e of the new firm of E. 

Sloan & Co.. founded by Eugene Sloan, one 

of the owners of the Sloan circuit. He has 

been active in building activities for some 

years, and is forming the new company 

to serve as design consultants, specializing 

in the motion picture field. 

The two-sided marquee is topped by a 

revolving three-sided tower, two stories 

high. The tower-marquee combination has 

a total height of four stories. The theatre 

name appears on each side, in triple neon 

tubing on two sides and in scintillating 

lamps on the third, and rotates five times 

a minute, giving 15 changes of field. Bat- 

CHECK FROM BARKERETTES — 

Mrs. VVoodrow K. Fraught, president of 

the Barkerettes of the Variety Club at 

Detroit, presents a check, representing 

the proceeds of the Barkerettes' hat 

fashion show, to William M. Wetsman, 

president of the Variety Growth and Development 

Center at Children's Hospital. 

Looking on is Jack Zide, new 

chief barker of the Detroit Variety tent. 

teries of 40 floodlights are focused on the 

tower. 

The theatre seating has been reduced to 

1,450, a cut of 200, to allow more placement. 

The screen had been enlarged 15 

feet. The interior treatment is soft teal 

blue with gold accents. Special decorative 

castings give an accent to the lobby railings 

and to the ceiling area of the unique 

tunnel which leads from the lobby, under 

a public alley, and into the auditorium, 

actually in another building on the other 

side of the block. 

Professional and contracting credits 

architect, Ted Rogvoy; general contractor, 

Eugene Sloan; interior decoration. Sam 

Garfinkel; marquee and tower. Mills & Co., 

Ferndale; electrical, Detroit Commercial 

Electric: mechanical work, including air 

conditioning. Thermal Engineering; lighting 

fixtures, Lightolier, Inc.; mui-al by La 

Verne, lobby plantings, by David Huff. 

Sam Arnold, well known public relations 

man, is directing a strong promotional program 

to create a new image for this modern 

house, exemplifying the belief of these 

showmen investors in the future of the 

central city section. 

Kilgore Amusement Signs 

To Operate Cincy Guild 

CINCINNATI—A move which is of particu'ar 

interest to art film patrons has 

been made to continue improvement of 

programing of movies at the Guild Theatre. 

Willis Vance, veteran showman, owner of 

the theatre property and building and head 

of the company operating the house, 

signed a five-year operating contract with 

the Kilgore Amusement Co., 1634 Central 

Parkway. 

The contract, effective January 1, carries 

an option of renewal for five years at the 

end of the first five. Under the new setup. 

Edward Salzberg of Screen Classics, will 

book and buy for Kilgore. Salzburg has 

been on Pilmrow for many years and has 

had years of experience in movie distribution. 

He also is an art film authority with 

nationwide contacts on art movies and 

foreign pictures. 

The new deal will give the Guild wider 

selection of pictures for exhibition with 

continuance of present promotion and 

management by personnel now running the 

theatre. 

Local 38 Elects 

DETROIT — Robert J. Fuson of the 

Fisher Theatre has been elected president 

of stagehands Local 38. succeeding Walter 

L. Craig, also of the Fisher. Others elected; 

first vice-president. Thomas J. Brock; second 

vice-president. Michael J. Martin; 

financial secretary-treasurer. Robert C. 

Dear. WXYZ-TV; corresponding secretary. 

Frank J. Eano. Music Hall; business agent. 

Warren W. Wilson, (re-elected*; and sergeant 

at arms. Dexter Sieger sr., WWJ-TV. 

Three hundred feminine extras were outfitted 

with cork corsets to insure their 

safety in the capsizing of a ship in Paramount's 

"Circus World." 

BOXOFFICE : : January 6, 1964 

ME-1

. . . Henry 

. . . Bette 

. . The 

. . 

. . . Grace 

. . . Sanford 

. . Ken 

. . Barbara 

. . Ronald 

CLEVELAND 

Those persons who bought tickets for the 

Will Rogers benefit raffle of a Lincoln 

Continental car should hold on tight to 

them. The giveaway scheduled for December 

20 has been postponed to January 31 

Greenberger, father of Sanford 

and Harold, was still very ill but is showing 

improvement . wife of Nat 

Barach of the Variety Club and National 

Screen Service, was fighting pneumonia at 

University Hospital, and Nat, with a bad 

cold, was not permitted to visit her at the 

hospital. 

Jean Lewis, mother of Universal salesman 

Jack, was showang encouraging improvement 

in her latest trip to Cleveland 

Peter Rosian. Universal division 

Clinic . . . 

manager, was recuperating after surgery 

Schwartz, daughter of Leah and 

Bob and a junior at Heights High School, 

is following in the prize-winning footsteps 

of her sister Janet, now at Miami University 

at Oxford. Bette won an oratorical 

contest recently, speaking on "Reform 

Judaism— 1989," held at the Temple . 

Whitey Skody. projectionist at Loew's 

State, was home ill for several days, but 

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RCA SERVICE 

5121 W. 161 St., Clevelond, Ohio 

Zip Code 44135 Tele.: 671-3775 

finally listened to his friends and has 

entered Huron Road Hospital for examinations. 

His wife Edith is the boxoffice 

factotum at the Hippodrome Theatre. 

Richard "Rickey" Laurie, son of Tony, 

booker at Warners was confirmed recently 

at St. Williams Church in Euclid by auxiliary 

bishop Whelan . Sparks is 

the new office man at Cooperative Films 

Dolphin. Columbia, has sufficently 

recovered from acute bursitis to 

come back to work . Reuter, Parma, 

Paramount salesman, and wife went to 

Pompano Beach, Pla., but caught NO fish. 

They also visited Sarasota, Silver Springs, 

and St. Augustine. Still NO fish. 

Marion Ward, longtime worker in the 

Film building and sister of Alice Baxter of 

Selected Films, was "home for Christmas." 

She's now living in Mount Dora, Fla. . . . 

Harold Henderson, manager at Paramount, 

went east to see his daughter and her 

family and then to Bermuda for the balance 

of two weeks . Ann, daughter 

of George Bailey, Warners, who is a 

student nurse at St. Elizabeth School of 

Nursing at Dayton f junior year) spent 

Christmas vacation with her parents. 

Eddie Catlin, Warner salesman, had as 

Christmas guest his granddaughter Judy 

Ann Brainard. She's attending Maryland 

State Teachers College, and her parents 

live in Denver, a long way from Maryland 

Leavitt, Buena 'Vista, had his 

daughter and a son-in-law as Christmas 

ffuests. Robert and Marilyn Crow came in 

from Cincinnati and Barbara from American 

University. Washington, D.C. . . . Mr. 

and Mrs. Z. Richard Landis were enjovina 

a 41 -day cruise in the southern Mediterranean 

on an Italian liner. Landis is Jo 

Rembrandt's operator and partner in the 

Center-Mayfield Theatre in Cleveland 

Heights . . . Arnold Gates, manaeer of 

Loew's State and Loew's Ohio, attended 

a Loew's Theatres managers meeting in 

New York. 

CINCINNATI 

C\f primary interest during the pre- 

Christmas week was the opening of "It's 

a Mad, Mad, Mad. Mad World" at the Capitol 

December 19. The film sets the tempo 

for a gay playbill scheduled for all first-run 

houses during the ChrLstmas season. 

.Mso of interest to movie patrons was the 

announcement that "Tom Jones" is opening 

in early February at the Times Theatre. 

The house, redecorated .several months ago 

at an approximate cost of $25,000, has been 

a downtown second-run theatre since it 

opened in 1940. The 660-.seat Times has an 

intimate atmosphere and its presence as a 

frequent first-run house will give downtown 

Cincinnati the mo.st first-run theatres it 

hns had since the Shubert was -showing 

films ten years ago. Tlie theatre is owned 

bv Mid-States Theatres, which operates a 

siring of houses including the Hollywood 

here, the Cinerama Dabel. Dayton, and the 

Ashland. Lexington. Ky. 

.Another item of interest was the anlunmccincnt 

that either the RKO Albcc or 

the RKO Palace will become one of the 

RKO International 70, which will form an 

exclusive chain within an already existing 

RKO circuit. Joe Alexander, RKO district 

manager, said that he did not know which 

house was to get the renovation treatment, 

but that Cincinnati has been chosen the 

second city in the RKO International 70 circuit. 

The Orpheum in Denver was the first 

of the 70 and scheduled to reopen Christmas 

Day. 

Among the out-of-towners here for the 

opening of the four "Mads" at the Capitol 

were Dick Wright, Cleveland, district manager 

for the Stanley Warner Theatres, and 

Allan Warth, who formerly was the Esquire 

manager here, came up from Lexington, 

Ky., where he manages the Ashland. Also 

in town were Ross S. Wheeler, sales director 

for Cinema Distributors of America, Washington, 

D.C, and Jules Gerelich. sales manager 

for Crown International. Filmrow had 

quite a few visitors considering it was pre- 

Christmas week. Among them were Hank 

Davidson, Lynchburg, who stopped by before 

leaving for a several-month stay in 

Florida: F. D. Curfman, Westerville; Fred 

Donahue, New Boston: Nick Condello and 

Grant Frazee, Springfield, and Catherine 

Argeros, Portsmouth. Kentuckians in were 

Bud Hughes. McKee: James Mahaffie, 

Beattyville, and Walter Wyrick, Carlisle. 

PiUnrow also greeted Bill Kramer, sales 

manager for the Schine circuit. Gloucester, 

N.Y., and district manager Gus LjTich. 

Cleveland. 

. . . 

Jack Finberg, UA manager, and Tillie 

Becker, Universal cashier, were on vacations 

and Margaret Woodruff, Columbia 

booker, spent the pre-Christmas weekend 

Most 

with relatives in Bellfontaine 

Filmrow Christmas parties were very informal, 

several of the exchanges having 

catering service for small supper parties 

held in the offices. 

New Toledo Theatre 

For Boston Circuit 

TOLEDO. OHIO—Building permit has 

just been obtained for the construction of 

a new theatre in Lucas County, the first 

indoor house to be built in the Toledo area 

since 1941. National Amusement Co., Boston, 

obtained the permit for the project, 

which will be a single building to house two 

separate auditoriums. Cinema I and Cinema 

II. 

The new theatre will be on a six-acre site 

at 3436-48 Secor road, near the mammoth 

Westgate Shopping Center. Value of the 

building project was listed as $400,000 on 

the building permit, reflecting the cost of 

general construction only. Both theatres 

would share a common lobby, and play 

first-run films, according to the earlier 

announcement. Construction is expected to 

be completed some time in the summer of 

1964. 

Art Schaefer Is Chairman 

From Western Edition 

HOLLYWOOD—Art Schaefer. Warners 

executive, is the new chairman of the Motion 

Picture Health and Welfare Fund. 

Other new officers elected by the Trustees 

are Marshall Workman. Revue, vice-chairman: 

Leo Moore, projectionists Local 165, 

secretary, and Ralph Peckliam, painters 

Local 729, vice-secretary. Hank Wadswortli 

is the administrator. 

1 

ME-2 

BOXOFFICE : 


11 

Cincinnati Colosseum 

Marks First 25 Years 

CINCINNATI — The local chapter of 

Colosseum of the Motion Picture salesmen 

celebrated its 25th 

anniversary at a 

luncheon in Variety 

Tent 3 club quarters 

in the Vernon Manor 

December 26. 

Among those present 

was the founder 

A - of the organization. 

Pete Niland. who has 

^^B^^Â 

H^^ML^ kMBBM ^sen retired since 

^^^^^^îM|^H 1955 after 40 years on 

j^^l^m^jm Filmrow. Niland was 

a salesman for MGM 

Pete Niland in the West Virginia 

and Kentucky territories in 1938 when he 

invited out-of-town salesmen to a party in 

the Tent 3 clubrooms the day after Christmas. 

Out of this meeting was formed the 

Cinema Club, called a guild at that time. 

Within months, salesmen in the other exchanges 

formed clubs and after several 

years the present national Colosseum was 

organized. 

The Colosseum has paid off to the mutual 

benefit for all concerned. Besides elevating 

the status of salesmanship, the Colosseum 

has become a somxe of supply for the industry's 

exchange managers and frequently 

for some of its regional and district 

managers. 

So a tip-of-the-hat to Pete Niland, who 

now sits in his "ivoi-y tower" watching the 

passing parade of events in the motion picture 

industry as well as the welfare of its 

salesmen. 

Says Ads Don't Reflect 

Films, Only Producers 

DETROIT—The ratings of the Legion of 

Decency are a well-prepared remedy for 

the lack of accurate information in film advertising, 

an article in the Michigan Catholic 

stated. Father Edward T. Cope, who 

conducts a regular column, printed a reader's 

inquiry, "How can I determine, before 

I view it, that a picture is immoral? The 

movie ads are very misleading." 

Father Cope expressed agreement with 

the reader's indictment: "The advertising 

for many movies is misleading. Usually it 

appeals to man's lower nature. It may not 

reflect the content of the picture but it 

does reflect the morality of those who produce 

the picture." 

Leonida Repaci, Italian journalist, made 

his acting debut in Embassy's "The Empty 

Canvas" as the elderly painter Balestrieri. 

t 




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FILMACK 

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Cleveland: 

SELECTED PICTURES CORP. 






ME-3 

I

. . . Norman 

. . George 

. Ultnlure 

DETROIT 

Tack Zide. owner of Allied Film Exchange 

and the new chief barker of Variety 

Tent 5. carried on the grand old Filmrow 

tradition of open house hospitality on the 

day before Christmas this year. His offices 

were open to all. and a host of filmites representing 

about every organization in theatre 

operation, supply firms and film distributors 

flowed through the room for 

hours. Buffet lunch and refreshments were 

generously served, and the occasion became 

a welcome opportunity to renew acquaintance 

for oldtimers and newcomers alike. 

Zide was assisted in his role as host by Mrs. 

Zide and their son Marty, together with 

staffers Eddie Loy. Dorothy HaiTison and 

Ida Gottlieb. 

The Barkerettes, auxiliary of Detroit Variety 

Tent 5, held a well-attended Christmas 

party at the clubrooms with a special 

charity donation as the highlight. Mrs. 

Woodrow R. Fraught, president of the 

group, presented a check for the Variety 

^ so screen game, 

'HOLLYWOOD takes top 



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Growth and Development Foundation at 

the Children's Hospital of Michigan to Jack 

Zide, the new chief barker. Mrs. Irene Bien 

of the Chargot circuit was chairman of arrangements 

for the party. 

Clare E. Stader, 60. projectionist at the 

Capitol Theatre in Jackson and a Butterfield 

circuit employe for 43 years, died recently. 

He was struck by a car on the highway near 

Jackson, apparently as he tried to move a 

deer which his ow-n car had hit . . . Sam Ai'- 

nold. 42, well known show busineîs press 

agent, died December 22. A onetime motion 

picture theatre manager, he was directing 

public relations for the reopening of the 

remodeled first-run Adams Theatre on 

Christmas Day at the time of his death. He 

was born Arnold Samuel Silberstein and 

grew up in Detroit. His wife Ann and two 

children survive. 

Thank you to more good friends for 

greetings of the season, including Gladyce 

and Harry Lee of Delbridge and O'Halloran; 

Phyllis and Al Dezel. art circuit operators; 

Marie Meyer of United Detroit Theatres: 

Janet Hurford and family from Royal Oak: 

Stanley Fisher of Grosse Pointe. former 

MGM salesman; Evelyn and Milton London, 

from their new home in Birmingham; Beverly 

Beltaire. wife of Mark Beltaire. Town 

Crier of the Detroit Free Press; Bill Broan. 

entrepreneur of the great Fox Theatre; 

Warren Carmer from Los Angeles: Myrtle 

and Alex Schreiber. another Los Angeles 

pair, and Dorothy Duncan from Wyandotte, 

with personalized artwork. 

Kenneth Stevens, operator of the Northland 

Drive-In at Clare, is taking over and 

reopening the Michigan Theatre in central 

Saginaw, formerly operated by William 

Kern . . . Bill Clark of Clark Theatre 

Service will handle film buying and booking 

Floyd Chrysler is taking over the 

. . . buying of product for the Yale Theatre at 

Yale, operated by Ernie Tedluck . . . Malcolm 

J. Burns is taking over the Creek Theatre 

at Swartz Creek, formerly operated by 

James Jessick. with A. Sears as the film 

buyer. 

John Dembek of Dembek Cinema Service 

is taking over the buying of film for the 

Rowena at Fenton, operated by J. C. Peck 

Ladoucer, supervisor of the 

Sloan circuit, reports an unidentified Santa 

Claus made the rounds of the Fox Theatre 

building . 

Keast, owner of the 

Lyon Theatre at South Lyons, has taken 

over the Chelsea at nearby Chelsea, formerly 

operated by Glenn Clark, and is doing 

his own film buying. 

Stanley Fisher. Detroit, 

Is Film History Expert 

DETROIT—Stanley Fisher, former MGM 

salesman, is becoming recognized as an authority 

on the early days of the motion picture 

business, wîth his second published 

correction in recent weeks of statements 

about film hi.story in the local newspapers. 

Fisher challenged a feature story in the 

Detroit News, in connection with the remodeling 

of the Adams Theatre, referring 

to the fir.st Majestic Theatre as being "on 

Woodward acro.ss from Hudson's." 

Actually the Majestic was located a block 

north, between Grand River and Clifford 

street, Fisher pointed out. Another theatre 

was located where the News story placed 

the Majestic, the Empire, owned and operated 

by the Detroit manager of the General 

Film Company, who at that particular 

time distributed the films of all the important 

companies. All the Empire had to 

do to pack the house was to advertise that 

they were showing a "Biograph picture," 

Fisher wrote. 

Another slip in the same article was 

noted by this writer in placing the Washington 

Theatre on Washington boulevard 

at Grand River avenue instead of correctly 

at Clifford street. The early history 

of Detroit movie houses has become quite 

confused. The late Sam Arnold was seeking 

data on the early history of the present 

Adams Theatre in a talk with this writer 

only a few days before his death December 

22. 

A BoxoFFicE scrapbook < Old Detroit 

No. .51 with a Detroit News picture of 1929 

shows that the Empire Theatre sui'vived 

right into the early talkie period. The 

original Majestic was an earlier theatre 

which burned and was succeeded by the 

new Majestic on Woodward near Willis 

avenue before the first world war. 

New Dort al Flint Puts 

Big Airer on New Site 

FLINT. MICH.—The New Dort Dn\e-In, 

opened the day after Christmas, was constructed 

to replace another major airer of 

the same name. The older 1,342-car Dort, 

built by William Oleksyn on the bypass 

highway on the outskirts of tow-n, was 

closed and dismantled about a year ago 

because the site had become unsatisfactory 

because of population growth. 

The New Dort, built on acreage projected 

to serve the expanding second Motor 

City for years to come, was built by William 

Oleksyn and Peter Swirtz. and is said 

to be "one of the finest and most completely 

equipped theatres in the country." 

Major equipment installed by National 

Theatre Supply Co. through Clarence Williamson, 

manager at Detroit, included three 

National 35 70mm projectors. Constellation 

arc lamps. Simplex-Altec sound system 

and in-a-car speakers, Thermolator in-car 

electric heaters, Selby tower and fencing, 

General Register admi.ssion control system, 

and Mills & Co. electrical sign. 

The tower work by Selby Industries of 

Akron represented advanced applications 

of tower erection and painting. 

Wife of W. F. Carmen Dies 

DETROIT—Word has been received here 

of the recent death m Los Angeles of Silvia 

Carmer after a long illness. She was 

known to many here during the years that 

her husband Warren F. Carmer managed 

the Cinema Theatre, then a downtown art 

theatre. He is now managing the Belmont 

in Los Angeles. She is also survived by 

their son Robert and two granddaughters. 

DRIVE-IN SCREEN SURFACING 

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ON BEnrTER DRIVE-INS EVERYWHERE 

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ME-4 

BOXOFFICE ; 


— 

— 

— — 

'Charade' Dominates 

Holidays in Boston 

BOSTON—With big new product in and 

thousands of homecoming students and 

travelers descending on the downtown theatre 

areas, motion pictui'e business began 

to climb upwards here starting with Christmas 

Day after a frigid period in which two 

snow storms hit the Hub and arctic temperatures 

prevailed for a week. "The 

Sword in the Stone" opened loftily at the 

Music Hall, which had been closed for two 

weeks. "Charade" was booming at the Memorial. 

"Who's Been Sleeping in My Bed?" 

was brightly above average at the Astor and 

"The Pi'ize" opened nicely at the Orpheum. 


Astor Who's . . 

Beocon 

Been Sleeping in My Bed? (Para). 

Tom Jones (UA-Loperf), 2nd wk 

.200 

190 

Hill 

It's a Mod, Mod, Mad, Mod World (UA- 

Boston 

Cineramo), 7th wk 175 

Capri Move Over, Dorling (20th-Fox) 140 

Center Golioth and the Sins of Bobylon (AlP); 

Samson and the Slave Queen (AlP), 2nd wk. ..135 

Exeter— Any Number Con Win (Indie) 150 

Gary Cleopatra (20th-Fox), moveover, 7th wk. ..120 

Memorial—Charade (Univ) 260 

Orpheum The Prize (MGM) 155 

Paramount—4 for Texas (WB), 2nd wk 210 

Memorial—Charade (Univ) 260 

Orpheum—The Prize (MGM) 155 

Paramount—4 for Texas (WB), 2nd wk 210 

Park Square Cinema— Ladies Who Do (Cont'l) 150 

Saxon—The Cardinol (Col), 3rd wk 280 

West End Cinema The Conjugal Bed 

(Embassy), 8th wk 120 

"Charade' Chalks Up 350 

New Haven Week 

NEW HAVEN — Universal's 

First 

"Charade" 

zoomed to a tremendous 350 in first week 

of operations at the newly built, de luxe 

Stanley Warner Cinemart. 

Crown West Side Story (UA), reissue 80 

Lincoln—Murder at the Gallop (MGM) 90 

Loew's College Kings of the Sun (UA), 2nd wk. . .100 

Miltord Drive-ln—Chorade (Univ); Can-Can 

(20th-Fox), reissue 1 45 

Paramount The Sword in the Stone (BV) 1 40 

Roger Sherman—4 for Texas (WB) 110 

SW Cinemart Charade (Univ) 350 

Whalley Cleopatra (20th-Fox) 200 

'Charade' Inaugurates 

Hartiord Run With 200 

HARTFORD—Connecticut's capital city 

jumping, offering the strongest product 

is 

in many months. 

Allyn Who's Minding the Sfore? (Para); 

Lafayette (Maco) 1 45 

Burnside The Prize (MGM) 

Cinerama— How the West Wos Won (MGM- 

165 

Cineroma), 28th wk 90 

Cine Webb The L-Shaped Room (Col), 2nd wk 150 

Elm—The Sword in the Stone (BV) 175 

E. M Loew's—The Cardinal (Col) 160 

Palace Move Over, Darling (20th-Fox) 145 

Poll-Charade (Univ) 200 

Strand—4 for Texos (WB), 2nd wk 105 

VFW Post Hosts Kiddies 

At Strand in Winsted 

WINSTED, CONN. — The Veterans of 

Foreign Wars, Post 296, sponsored a children's 

program, admitting youngsters under 

12, at the Strand Theatre. 

Free popcorn and other novelties went 

to each child. The screen entertainment 

featured Columbia's "The Three Stooges in 

Stop, Look and Laugh !" 

Former Pequot Theatre 

Adapted as Toy Outlet 

NEW HAVEN—A new theatre 

use? 

The one-time, subsequent-run Pequot 

Theatre has been taken over by Toyland, 

retail outlet, and stocked with latest children's 

toys. The sign at the marquee level 

now reads "Toyland." 

Cant Ban 'Objectionable 

Pictures in Bay State 

BOSTON—Massachusetts state, city and 

town authorities do not have the authority 

to ban "objectionable" films because there 

is no Massachusetts law giving them this 

power, stated attorney general Edward W. 

Brooke in a nine-page opinion. The ruling 

was requested by the Theatre Owners of 

New England after several Massachusetts 

exhibitors reported their theatre licenses 

revoked, and that in one case authorities 

had virtually sealed off a drive-in theatre 

for showing "objectionable" films. It 

stated: 

"In view of the foregoing cases of the 

Supreme Court and the supreme judicial 

court, it is my considered opinion that General 

Laws, Chapter 140, paragraph 181 does 

not confer on the mayor or selectmen the 

power to revoke or suspend the license of a 

motion picture theatre operator because 

the operator exhibited a picture which, although 

not violative of any statute, is objectionable 

to a large part of the community." 

Julian Rifkin, president of TONE, said 

that the request for a ruling came about 

because of the experience of a number of 

exhibitors with town and city officials, all 

outside of Boston, on "objectionable" films. 

"In early August," he said, "after much 

discussion from various local groups threatening 

withdrawal of exhibitors' licenses because 

of films being played and feeling 

that this was happening with horrifying 

NEW AIP STAR—Hank Turgeon, 

23, night club singer, guitar player and 

amateur muscle man who won a recent 

Mr. Rhode Island competition 

and finished as runner-up in the Mr. 

America event, literally rose from 

obscurity overnight. James H. Nicholson, 

AIP president, heard one of his 

records and saw a photo of the young 

athlete singer, and after having Art 

Moger, New England AIP publicist, 

check him out, chose him for a costarring 

role in "Muscle Beach Party," 

sequel to AIP's popular "Beach Party." 

Turgeon has been given the movie 

name of Bob Seven. Above, he flexes 

his many muscles for Harvey Appell, 

AIP manager at Boston, and Harold 

Levin, sales manager. The shooting of 

"Muscle Beach Party" was started in 

Hollywood the first of December. 

regularity, I approached the Department of 

Public Safety, as a licensing body, and requested 

that they ask from the attorney 

general a ruling or opinion as to the powers 

of the city officials or boards of selectmen, 

or whatever governing body had the licensing 

authority of the community, to refuse 

or cancel theatre licenses. 

"Frank S. Giles, public safety commissioner, 

did request such a ruling from the 

attorney general." 

Commissioner Giles explained that the 

State Police Department for the past several 

years approved Sunday licenses issued 

to film houses if they are first approved by 

local authorities. The State Police Sunday 

licensing division, up to seven years ago, 

censored films for Sunday showing and 

licensees had to note deletions. 

'PRIOR' CENSORSHIP OUT 

This "prior" censorship was found unconstitutional 

by the Massachusetts supreme 

judicial court, which voided the 190S 

Sabbatarian law, in a decision rendered in 

the case of Brattle Films, operating the 

Brattle Theatre, Cambridge. 

Justice Raymond P. Wilkins, who wrote 

the opinion, stated; "That the present controversy 

concerns exhibitions on only one 

day a week does not seem to us to alter 

the governing rules of law ... It is unthinkable 

that there is a power, absent as 

to secular days, to require the submission 

to advance scrutiny by govermnental authority 

of newspapers to be published on 

Sunday, or sermons to be preached on Sunday 

or public addresses to be made on Sunday." 

Section 4 of Chapter 136, General 

Laws, which gave the state commissioner 

of public safety as well as mayor or city 

manager the power to permit or withold 

permission for showing of films on Sunday 

was declared unconstitutional and void. 

Brattle Films was refused permission to 

show the Swedish "Miss Julie" on Sunday 

three times by the cormnissioner and the 

city manager of Cambridge. This ended 

"prior censorship" not only of films in 

Massachusetts, but also of stage plays, 

musicals and other entertainment. 

FOLLOWS LOCAL DECISION 

The State Police Sunday license division 

now merely approves by form all Sunday 

licenses that are first approved by local authority, 

Giles said. "Recently," he stated, 

we have seized what we feel Is obscene film 

that was being shown on Sunday and a 

ruling was sought from the attorney general 

on the right to revoke or suspend the 

license of the operator. The attorney general 

has in substance ruled that in order 

to revoke or suspend a license new laws are 

necessary." 

Brooke pointed out that the only state 

statute relating to revocation and suspension 

of public and entertainment licenses 

by mayors or selectmen does not contain 

any procedural safeguard by which the 

licensees can contest possible revocations 

or the courts can review them. 

"Any state has a right to protect by the 

adoption of appropriate legislation, both 

(.Continued on page NE-3) 

BOXOFFICE : : January 6, 1964 NE-1

. , James 

. . The 

. . Fern 

. . Joseph 

: January 

. . Paul 

1 


rviORE GRISLY THAN EVER IN BLOOD COLOR 

P-mUcUC^ David F. Friedman • VvuctvC (

. . . Sampson 

guarantee 

. . Samuel 

. . Murray 

NEW HAVEN 

Ctanley Warner crowned a local gal "Miss 

Clnemart" in appropriate ceremonies 

marking the opening of the de luxe 1,100- 

seat Cinemart Theatre in the Hamden 

Shopping Plaza. Eighteen of Connecticut's 

lovelies participated in the competition, 

applauded and accoladed as one of 

the more community-minded film industry 

functions by the area press. Al Swett, SW 

zone ad-publicityman, attended to varied 

and sundry aspects of the promotional 

endeavor. 

Cities Service stations sponsored cartoon 

shows over the holidays for youngsters of 

customers at the SW Bristol, Bristol: Perakos 

Palace, New Britain: Lockwood & Gordon 

Plaza, Windsor: Shulman Webster and 

Levins Lenox, Hartford. Gifts and candy 

were among morning highlights. 

Maurice Bailey's de luxe Whalley, shuttered 

for most of December to permit installation 

of 70mm equipment, resumed 

operations Christmas Day with "Cleopatra" 

at $3 top (the latter price applying to Saturday 

nights only 

I & Spodick's 

Crown, charging only 50 cents to 5 

p.m. Mondays through Fridays, advertises 

"Lowest Prices in Town." 

Filmrow visitor Emanuel Licht was 

pleased with the initial week's audience 

response to the reopened Fine Arts, Meriden, 

formerly Loew's Palace. His first attraction, 

"8'2." has been followed by "The 

Wrong Arm of the Law" and "Lord of the 

Plies." 

Musical Reissues Series 

WORCESTER, MASS. — Perry Nathan, 

SW Warner, downtown first run, has been 

iTinning a series of musical reissues on 

Thursdays only, advertising the attraction 

as "Cinema Guild Presentation—Musical 

Presentations for Discriminating Tastes!" 

The regular price scale is in effect. 

Talent Revue Held 

HARTFORD—The suburban Windsor 

Plaza has concluded a six-week talent revue, 

awarding the winner a week-for-two 

at a Bennington, Vt., resort hotel, in cooperation 

with WSOR-Radio and a half 

dozen Windsor area merchants. Audrey 

Rushon is house manager. 

Theatre Robber Suspect Seized 

HARTFORD — Connecticut police last 

week arrested a man on charges of robbing 

the Cinerama Theatre of $135 and E. M. 

Loew's of $90 within a span of several days. 

i 




SPECIAL 

TRAILERS 


FILMACK 

lkU**Vfl!ffl!«.l!H.ll.t.»HW 

Massachusetts Local 

Censorship Is 

Ruled Illegal by Attorney General 

(Continued from page NE-1) 

adults and children from obscenity. But in 

proscribing obscene publications in whatever 

form, the statute or ordinance must 

describe what is to be prohibited with 

clarity and precision." 

Licenses are Lssued to theatres in Massachusetts 

on an annual basis. But Sunday 

licsnses are required for each Sunday 

.showing. 

NO LICENSING POWER 

In Boston "censor" Richard J. Sinnott 

said he will continue to check film theatres 

in Boston for "obscenity and pornography" 

despite the attorney general's ruling. 

The Boston Herald, which has been outspoken 

against censorship powers, said: 

"What the Attorney General has done, 

however, is to affirm that local officials 

have no right to use their statutory licensing 

powers as a means of summarily depriving 

the theatre ow-ners of their rights 

of free expression and the public of access 

to that expression. This is as it should be." 

The remarks were made in an editorial 

headed "Protecting the Objectionable." 

Sinnott, who is chief of the Boston 

Licensing Bureau, said: "There has to be 

some supervision of these places." Sinnott 

said he had not had time as yet to thoroughly 

study the Brooke ruling but said he 

felt it was directed more at art theatres 

and not at the city of Boston as such. 

"I license these places as the mayor's 

representative," he said, "and therefore 

we want to know if the stuff is obscene or 

pornographic. I've never claimed to be a 

censor but on occasion I ask the vice squad 

to check films to see if they are obscene or 

pornographic." Simiott added that the 

police "have the right to go into any film 

theatre, playhouse or night club to see if 

anything objectionable is taking place." 

"It's my personal opinion," he stated, 

"that the law with regard to film theatres 

is on the side of the exhibitor. The laws 

are very liberal." 

SETTLED DOCTRINE 

The Boston Herald editorial said: "It's 

not sui-prising that Attorney General 

Brooke has ruled illegal the censorship of 

'objectionable' motion pictures by municipal 

officials through the suspension or 

revocation of theatre licenses. If anything 

is settled constitutional doctrine, it is that 

government may not suppress ideas merely 

because they offend elements of the 

community. 

"Justice William J. Brennan jr., made 

the point for a majority of the Supreme 

Court in the Roth case, when he wrote, 

'AH ideas having even the slightest redeeming 

social importance—unorthodox 

ideas, even ideas hateful to the prevailing 

C-imate of opinion—have the full protection 

of (free speech i 

(of the 

First Amendment to the U.S. Constitution).' 

"But obscenity," Justice Brennan 

hastened to add, "is beyond the protection 

of the First Amendment precisely because 

it is 'utterly without redeeming social importance.' 

The Attorney General's ruling 

does not invalidate any of our several 

criminal statutes which punish obscene expression 

and conduct, in motion pictui'es 

and elsewhere. The police and the courts 

of our Commonwealth have just as much 

power to investigate and prosecute the purveyors 

of obscenity as they did before Mr. 

Brooke i-ssued his opinion." 

SPRINGFIELD 

âpitol Manager Frank B. Kelley opened 

a dual AIP bill consisting of "Samson 

and the Slave Queen" and "Goliath and the 

Sins of Babylon" . Lipson 

opened "Lawrence of Arabia" at his Majestic 

on Christmas Day. 

The Cinema X, recently launched on 

an art film policy, played the Greek 

"Kroustalo" and "Stournara Street" on a 

recent Sunday afternoon . . . James 

Bracken, assistant SW zone manager, 

visited Prank B. Kelley, Capitol . . . Sperie 

P. Perakos, B&Q Theatres, met with Arthur 

Darley, Springfield city manager. 

Cinema X, latest Springfield suburban 

situation to join the first-run art film 

policy roster, has instituted a student discount 

ticket plan . E. Goldstein, 

president of Western Massachusetts Theatres, 

and Mrs. Goldstein have sold their 

Chestnut street. East Longmeadow, property, 

to the East Longmeadow Methodist 

Church for $35,000. The Goldsteins had 

raised cattle on the site for many years. 

John Lawrence, spokesman for Payne 

Associates, leasing and management agents 

for the Springfield Plaza Shopping Center, 

off Liberty street, disclosed that negotiations 

are under way for addition of a 

1.000-seat motion picture theatre. He 

would not identify the firm desirous of operating 

the amusement facility. 

Frank Perry produced and directed UA's 

"Ladybug, Ladybug." 

Season's Greetings 

Buena Vista 

Distributing Co., Inc. 

260 Tremont Street 

Herb Schaefer Florio Simi 

John Feloney 

Ed Sullivan 

Walter Mcintosh 


bocked by experience and resources of 

Radio 

Corporation of America 

COMPANY 

RCA SERVICE 

48 North Beacon Street 

Boston 34, Mass. Algonquin 4-2654 

BOXOFFICE : : January 6, 1964 NE-3

. . The 

NEW HAMPSHIRE 

Dalph Huber. a former resident of Hillsborough 

who moved to California a few 

months ago. has written to friends in the 

community that Bing Crosby is moving to 

Hillsborough, Calif., not Hillsborough, N.H. 

In his new San Francisco Peninsula home. 

Huber said. Crosby will be in the same area 

where Shirley Temple Black and Tennessee 

Ernie Ford reside. 

The new 1964 student tickets were placed 

on sale at the boxoffices of the State and 

Strand theatres in Manchester with suggestions 

that the tickets, which cost $1 and 

can be used by young people from 12 years 

old thi'ough college age. would make an 

ideal Christmas gift. 

The Palace Theatre in Manchester was 

crowded on the night of December 16 for a 

performance of "Tosca" by the Goldovsky 

Grand Opera Theatre. It was the second 

appearance of the touring opera company 

to be sponsored in the Queen City by the 

Opera League of New Hampshire. 

for the benefit of the Community Ambassador 

program will be started at the 

Colonial in Keene this month. There will 

be five different shows to be presented on 

the second Wednesday night of each 

month . New Hampshire Department 

of Labor amiounced that the state'.s 

hourly minimum wage increased from $1 

to $1.15 an hour January 1. Exemptions 

include domestic and farm labor, outside 

salesmen, hotel and restaurant help, institutional 

employes, etc., as well as inexperienced 

workers, handicapped persons 

and workers 18 years of age or under. Theatre 

ushers and bowling alley pin boys 

cannot be paid less than 90 cents an hour. 

Kiddies Party in Winsted 

WINSTED, CONN.—Five merchants, in 

cooperation with radio station WBZY and 

the Strand Theatre, sponsored a free holiday 

kiddies party, the moniing's prizes 

topped by giveaway of a bicycle. 

Baby Sitter Service Show 

Sponsored by Merchants 

NEW LONDON. CONN.—Downtown New- 

London merchants sponsored a "Baby 

Sitter Service" show at the Stanley Warner 

Garde, enabling adult shoppers to move 

about more freely in the downtown area. 

Qualified baby sitters were in attendance. 

The show consisted of four houi's of cartoons, 

comedies and novelty films. Tickets 

were distributed through merchants. 

The fifth annual Foreign Film Festival 

ENDLESS 

^BKJfl 

BURNS THE ENTIRE H^SmnH 

POSITIVE ROD ^B-ûjllilH 

So«c Carbon Coil 

^^ ^^^^^

— 

—— 

— 

— 

Toronto Crowds Best 

In Several Seasons 

TORONTO—The key theatres enjoyed 

tremendous business in the holiday period. 

with an array of special attractions for 

which the fans braved the cold weather 

which included occasional snow. Patronage 

during Christmas week was regarded 

as the best in some years. "Cleopatra" continued 

for a 27th week at the University 

but elsewhere the ace houses had a wave 

of new features. The lineup comprised: 

Carlton— It's a Mad, Mod, Mod, Mad World 

(UA-Cineroma) 

Excellent 

Eghnton All the Way Home (Para) Very Good 

Hollywood—Take Her, She's Mine (20th- 

Fcx) Very Good 

Hyland Tom Jones (UA-Lopert) Excellent 

Imperial Who's Minding the Store? 

(Para) 

Excellent 

Loew's Kings of the Sun (UA) Very Good 

Tivoli The Cardinal (Col) Excellent 

Towne The Conjugal Bed (IFD) Good 

University—Cleopotra (20th-Fox), 27th 

wk. . Very Good 

Uptown Chorode (Univ) Excellent 

Important Industry Gains in Canada 

Mark 1963; Patronage on Upgrade 

Merrymakers Movie-Minded 

Throughout Montreal 

MONTREAL — Good boxoffice results 

were reported for the week which included 

both the Christmas and New Year's periods. 

The programming was quite good and 

movie fans responded well despite the fact 

that very cold days were frequent during 

the period reviewed. 

Alouette Cleopatra (20th-Fox), 27th wk. ... Excellent 

Avenue The Punch ond Judy Man (SR) Good 

Capitol The Incredible Journey (BV) Good 

Cinema Festival— Le Doulos (SR), 4th wk Good 

Cinema Place Ville Mane The Conjugal Bed 

(IFD) 

Excellent 

Dorval (Red Room) The Incredible Journey 

(BV) 

Good 

The Incredible Journey 

Dorval (Salle Doree) 

(BV) 

Good 

Imperial It's a Mad, Mod, Mad, Mod World 

(UA-Cineramo), 2nd wk 

Excellent 

Kent Jet Storm (SR) Good 

Loew's The Wheeler Dealers (MGM) Good 

Palace Stolen Hours (UA) Good 

Seville— 55 Days at Peking (AA), 8th wk Good 

Westmount Johnny Nobody (SR) 

Good 

"Charade,' "Women of World' 

Show Power in Vancouver 

VANCOUVER—The town was full of 

holdovers and old product, but nevertheless 

business turned out better than usual. Start 

of the Universal feature, "Charade," attracted 

good attendance and promised a 

long run. "Women of the World" also 

opened strong and "The Incredible Journey" 

had another excellent week. 

Capitol Toke Her, She's Mine (20th-Fox) Fair 

Odeon The Cardinal (Col) Fair 

Orpheum The Incredible Journey (BV), 

3rd wk Excellent 

Stanley— Cleopatra (20th-Fox), 28th wk Average 

Strand Windjammer (Cinerama), reissue, 7th wk. Good 

Studio Women of the World (IFD) Good 

Vogue Charade (Univ) Good 

Ed Morey Jr. to MGM 

From Western Edition 

HOLLYWOOD — Edward Morey jr., 

formerly with Allied Artists Studios, has 

been named executive production manager 

of MGM studios. 

ENDLESS mi'lli'ii'lM 

BURNS THE ENTIRE ^^HrWlH 

POSITIVE ROD H-WHIH 

Savo Corbon Cut ^ft ^^^^|

. . Seen 

. . 

. . Michel 

. . Romeo 

. . Theatres, 

. . United 

. . Practically 

. . The 

MONTREAL 

Jârcel Lavallee, manager of the J. A. Lapointe 

Films Distributor, and wife, spent 

the New Year weekend at Ste. Marie-de- 

Beauce with Mrs. Lavallee's parents . 

Dave Bier has been appointed Montreal 

representative for ABC-TV news, and named 

a director of the Association of Cinema 

Laboratories of North America ... A film 

festival at the Lantern Playhouse on St. 

Luke street extended from December 26 to 

the 31st, showing films for both children 

and adults . . . The Art Cinema on St. Catherine 

East attracted large crowds with "Le 

Doulos," a Jean-Pierre Melville production. 

The Elysee Salle Resnais enjoyed good 

bo.xoffice with "Banditi a Orgosolo," which 

carries English subtitles . . . France Film's 

St. Denis and Bijou theatres were well patronized 

with "Voulez Vous Danser Avec 

Moi," starring Brigitte Bardot. while the 

Cinema Laval did well with "L'Entente d'un 

Couple" . at the exchanges were T. 

Tiazetta of the Royal Theatre of L'Epiphanie, 

and Bob Johnson of Huntingdon. 

J. A. DeSeve, president of Compagnie 

Fi-ance Film and of CFTM-TV, and Georges 


HOLLYWOOD fakes fop 

honors. As a box-office affrocfion, 

if ii wifhouf equol. If has 

been a favorife wilh fheafre goers for 

over 15 years. Write today for complete defails. 



3750 Ookton St. • Skokic, Illinois 

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4870 Saint Denis Street 

Montreal 34 

Tel. No. 842-6762 

Can now serve you befter from 

larger quarters and extended 

repair 

department 

Complete booth equipment 

Auditorium 

Marquee 

seating 

letters 

Sound screens & Scope lenses 

Extensive stock of replacement parts 

Marquee letters & boards 

. 

Arpin, managing director of France Films. 

were hosts at the company's offices on 

Maisonneuve street to a pre-Christmas reception 

attended by some 250 executive and 

staff members and friends ... J. A. Lapointe 

of Lapointe Film Distributeur and his staff 

hosted a cocktail party held at the offices 

on Christmas Eve Amusement 

Corp., gave its annual party for all bookers 

with Bill Robinson, head booker, acting as 

host. 

Moray Hamat, manager at United Ai'tists, 

gave a staff cocktail prior to the preview 

of "It's a Mad, Mad, Mad, Mad World" at 

the Imperial . Goudieau, manager 

at Paramount, entered Jean-Talon Hospital 

for rest and medical checkup. Condolences 

went to Goudreau on the death of his father 

Joseph Alfred, who was 72 and a widower. 

Local film folk celebrated the end of 1963 

and beginning of 1964 in a grand manner 

generally. A sense of "better times" prevailed 

among most people of the industry. 

A number of joyous reunions were held and 

gatherings showed a feeling of cautious optimism. 

During the holiday period, the film 

exchanges maintained skeleton staffs giving 

employes opportunities to enjoy a few days 

of freedom to attend family and business receptions 

. . . Bill Trow, president of Montreal 

Poster Exchange, Quebec Cinema Booking 

and L'Affiche Francaise, was host on 

December 24 to his entire personnel at a 

cocktail party held at the offices. 

Van Johnson of Hollywood fame was well 

received at the Salle Bonaventure of Queen 

Elizabeth Hotel where he was filling a twoweek 

engagement . showing for 

the most part French-language films, rel5orted 

good attendances during the holiday 

period . Costom's Le Canadien had 

good crowds for the "La Voix de la Conscience," 

and the Plaza also was well filled 

for its showing of "Jeux Precoces" . . . The 

Parisien had "Climats," starring Marina 

Vlady, and the Versailles had "Et Dieu Crea 

la Femme," and both did well. 

Seen at the exchanges were Romain Lussier 

of the Capitol at St. Remi-de-Napierville, 

A. Langevin of the Sorel of Sorel, and 

Roland Cardinal of the Cinema, Joliette. 

Ten-City Censor Release 

Arouses Quebec Allied 

MONTREAL — The restricting of about 

50 films to only ten of the larger cities 

by action of the Board of Cinema Censors 

has been protested by the Industries Theatrales 

Unies due Quebec. 

"This policy caused serious inconvenience 

to .several theatre owners." reports a bulletin 

sent out by President Gaston H. Theroux, 

who called a special meeting of the 

board which adopted a resolution declaring 

that all films should receive a censor okay 

for provincewidc exhibition, and that restrictive 

distribution is bound to create 

discrimination and favoriti-sm. 

Theroux also reported that Quebec Allied 

has been informed that the provincial 

theatre act will definitely be revised at 

the next session of the legislature in Quebec 

City. 

Personal appearances will back many of 

the openings of UA's "Ladybug. Ladybug." 

Provincial Ministry 

Gives Hand to Films 

MONTREAL—The provincial Ministry of 

Cultural Affairs has extended a hand of 

encouragement to Quebec's budding motion 

picture industry. The department, headed 

by Emile Lapalme, has awarded $6,000 to 

Claude Jutra for his "A Tout Prendre," 

which took the Grand Prix at the fourth 

International Film Festival held at the 

Loew's Theatre here last August. 

A department spokesman indicated that 

the Department of Cultural Affairs is 

keenly interested in the evolution of the 

cinema and the rise of youthful cinematographers. 

The film festival of last August 

showed "rich and original talent" contributing 

to the cultural life of French 

Canada. Jutra's film was chosen by a 

jury of foreign and Canadian cinematographers 

and critics presided over by Lindsay 

Anderson, a British critic and film director. 

Jutra won another first prize in experimental 

cinema at a film festival in Venice 

in 1957 and has produced films for the National 

Film Board. 

It marks the first time a subsidy has 

been given for production of a long-running 

film. 

TORONTO 

H rch H. JoUey, executive secretary of the 

Motion Picture Theatres Ass'n of Ontario 

and other industry organizations, who 

has been in a Hamilton hospital several 

weeks, is expected to return to his Toronto 

office shortly, according to Harvey Hunt, 

director and secretary. In charge at the association 

office has been Mrs. M. V. Chinn, 

assistant . . . The Ontario Board of Censors 

has given the classification of "Restricted 

Attendance " to eight featm-es as follows: 

Bitter Harvest. The Conjugal Bed, My Life 

to Live. The Small World of Sammy Lee, 

Too Young to Love. Shock Corridor, The 

Shame of Patty Smith and Asteria Sto 

Vourko. Eight other pictures were classified 

as Adult Entertainment, which means they 

cannot be shown at Saturday or holiday 

matinee performances. 

The 750 -seat Somerset was reopened on 

Christmas Day by Robert E. Maynard with 

"Charade," after installation of a widescreen 

and new sound . Centre, 

owned by D. B. Stapleton, and the Mayfair, 

owned by F. G. Robertson, were closed on 

Christmas Day to permit the staffs to enjoy 

the holiday. Other theatres cancelled their 

first matinees. 

. 

For the Christmas-New Year trade, "The 

Sword In the Stone" was given quantity 

presentation at 12 Famous Players units. 

Odeon booked "Move Over, Darling" into 

ten local units all theatres 

dropped early matinee performances on 

Christmas Day .so that employes could enjoy 

a longer holiday time with families. For 

the fourth year the physically handicapped 

students of the Variety Village Vocational 

School gave a stage presentation of "A 

Christmas Carol" which delighted parents 

and visitors who crowded the auditorium. 

Principal Norman Robertson announced 

that 192 graduates had made good in occupations 

during the 14 years of the institution. 

K-2 BOXOFFICE : 

: January 6, 1964 

iSlOFTic

Sunday Movies Fight 

Ahead at Winnipeg 

WINNIPEG—The Manitoba Motion Picture 

Exhibitors Ass'n has renewed its figlit 

to bring Sunday movies to the city. 

It is expected that the controversial Sunday 

films bill, defeated in the house at the 

May sitting of the legislature, will come up 

for another debate when the house reconvenes 

in the spring. The bill asked the 

house to amend the city charter to clear 

the way for the legalized Sunday showing 

of motion pictures and liberalization of 

other entertainment laws. 

Hard at work at present is a committee 

headed by Odeon-Morton general manager 

Harry Hurwitz. which is prepared to lobby 

influential legislative members in readiness 

for the next house sitting. 

This committee last fall spearheaded the 

drive for a successful city plebiscite on 

Sunday movies. Through an extensive 

campaign, at considerable expense, the 

committee kept the Sunday motion picture 

issue in the public eye by extensive ad\ertising 

and publicity in both city dailies, on 

three radio stations and in all ethnic 

papers. Twenty trailers were showm daily 

for two weeks in all theatres. 

The issue was eventually carried to television 

in the form of a debate on the 

merits of Sunday movie shows. "The issue 

is far from dead; we're still hitting hard 

at all aspects of the bill, and very hopeful 

it will pass this fall," says Hurwitz. 

WINNIPEG 

âvid Rothstein was re-elected president 

of the Manitoba-Saskatchewan Picture 

Pioneers at the yearend meeting held at the 

Marlborough Hotel, which wound up with a 

dinner and dance. D. Wolf was elected vicepresident; 

Jack Ai'mstrong, secretaiTtreasurer; 

Sam Swartz, social chairman; A. 

Herme, membership; H. Joyal, publicity, and 

Joe Huber and Eddie Turner, sick committee. 

Named executive directors were 

John Ferguson, H. W. Hurwitz, R. D. Hurwitz, 

George Dowbiggin, A. E. MacLean 

I 

Ontario I, George Miller and B. Johnson 

(Saskatchewan!. President Rothstein presented 

Pioneer awards to J. M. Rice and 

Ken Beach. 

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1322SOUTH WABASH AVENUE • CHICAGO 5, ILLINOIS 

BOXOFTICE : 


K-3

. . "Women 

. . 

. . 

VANCOUVER 

Kffyron Joye, veteran projectionist in downtown 

theatres, was recuperating from 

an illness ... A Victoria member of the 

legislature said he would seek introduction 

of a measure to legalize local option on 

Sunday sports and entertainment. Sunday 

motion pictures are legal in Vancouver, 

which has a special charter, but they are 

outlawed in the provincial capital and every, 

where else in the province. 

There was a minimum of Christmas parties 

at industry offices this season. However. 

Wally Hamilton hosted the usual 

Ti-ans-Canada Films open celebration . . . 

Ivan Ackery. Orpheum manager, said the 

deal for his home in West Vancouver, mentioned 

in a recent issue of Boxoffice, was 

not completed. 

The city council has refused to write off 

$11,270 that Theatre Under the Stars owes 

the city for the use of Stanley Park during 

the summer. TUTS now is dead, but 

the city council said if there is any money 

left it should go to the city before other 

creditors . of the World," playin? 

to big business at the Studio, has been 

placed on the Restricted list by the provincial 

censors, 

British Acceptance Corp. has filed suit for 

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$24,220 against Commonwealth Film Productions, 

claiming this is the balance due 

on rental for office equipment. The studio 

and film property in West Vancouver, 

where Commonwealth made "The Bitter 

and the Sweet"—which hasn't been released— 

is vacant and the company is out 

of business. 

Maynard Joiner, FPC manager here, 

pointed out that Sunday is now the third 

best movie day in the week, ranking next 

to Saturday and Friday. In an interview, 

he pointed out that 1963 was the year in 

which Sunday movies came to Vancouver. 

The two main theatre chains have each 

taken over the operation of a theatre in 

the Toronto area. Famous Players acquired 

the Golden Mile in a busy residential section 

while Canadian Odeon is operating 

the Roxy in suburban West Hill, which 

had been leased by Bennet Fode who specializes 

in Cinema-type theatres . . . Starting 

Christmas Day, the Lux on College 

street became the Elektra showing foreignlanguage 

films. The 700-seat theatre, formerly 

operated as a burlesque house by Ray 

Lux, had been closed several months. 

077 AW A 

^harles Brennan has been named to succeed 

William Cullum as manager of the 

FPC Capitol, largest theatre in Ottawa. 

Brennan is the energetic president of the 

Ottawa Theatre Managers Ass'n and managed 

the FPC Regent here for a number of 

years after serving as assistant at the Capitol. 

Cullum resigned to take a government 

position. 

Frank Gallop of the Centre secured satisfactory 

business during the preholiday period 

with the old "White Christmas" . 

The Odeon Queensway Drive-In, which 

opened .several months ago, has made a 

fresh start after closing down temporarily 

for installation of in-car heaters. It is the 

only ozoner in the Ottawa Valley which will 

operate all winter. 

Morris Berlin's Town House motor hotel 

is offering an attractive weekend package at 

$9.95 a person which includes, in addition 

to hotel accommodations, a reserved Saturday 

night seat for "Cleopatra" at the 20th 

Century Nelson which is clo.se to the hotel. 

Arrangements for reservations can be made 

through the Colonial Coach Lines travel 

service in eastern Ontario. 

its suburban theatres. Sunday movies, 

voted here about a year ago after much 

agitation, still are a hit and miss affair in 

local theatres, with some houses finding 

them worth while, while others have not 

bothered to start them. 

The Sun, in a recent editorial, laments 

the confusion in British Columbia regarding 

Sunday motion picture entertainment. 

The editorial reads: 

"Because Vancouver happens to be the 

only municipality in B.C. with its own provincial 

charter, Vancouverites are the only 

C'tizens in the province who can decide for 

themselves what kind of Sunday they want. 

In recent plebiscites, we decided we were in 

favor of Sunday sports and Sunday movies. 

The provincial government amended the 

c ty's charter in response to this mandate 

and that was that. 

"But everywhere else in B.C., it's not so 

easy. Lacking provincial charters, all other 

municipalities are governed under the B.C. 

municipal act, which contains no pro\'ision 

for local option on Lord's Day questions. 

The Union of B.C. Municipalities has for 

four years been pressing for an amendment 

to the act that would permit local options 

throughout the province. Now Social 

Credit MLA Donald Smith plans to take 

up the UBCM's case at next year's legislative 

session. 

"It's a case that seems to carry considerable 

popular appeal. Seven municipalities 

this month asked voters if they favored 

their councils seeking such an amendment. 

All seven answered yes, by an average majority 

of 71 per cent. 

"As matters now stand, it's perfectly all 

right to see a movie on Sunday evenings in 

Vancouver. Across Burrard Inlet or anywhere 

else outside the city limits, it's il- 

VltH 

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Vancouver, B.C. 

WALLY HAMILTON AND STAFF 

A fund raising: campaign is still being 

conducted by a community organization at 

Kingston for the revitalizing of the Grand, 

which was closed a couple of years ago after 

long operation by Famous Players . . . Ottawa 

radio station CKOY, where Lome 

Greene of Hollywood fame started his career, 

was recently authorized to raise its 

power from 5,000 to 50,000 watts. Congratulations 

from Greene in California 

were publicized. 

Vancouver Sun Favors 

Option on Sunday Films 

VANCOUVEIl—Odeon Theatres ha.s 

legal. Such inconsistencies are an inevitable 

byproduct of our Lord's Day legislation. 

Permitting local options would increase 

this confusion by creating a municipal 

patchwork of open and closed Sundays. 

"But at least it would be open confusion, 

openly arrived at. On the principle that 

people should be allowed to choose their 

own brand of inconsistency, we hope the 

government heeds Mr. Smith's appeal." 

discontinued 

Sunday afti'rnoon showings in 

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K-4 BOXOFTICE : 


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' 

• CoftceMiatu. • nfiLiniUitutiu 

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SECTION OF BOXOFFICE 

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TWIST! 

• 

SO«t. 

T/i/s /'s Cinema 21, Statewide Theatres' luxurious, new 1,050-seai theatre in San Diego, Calif. Its circular shape is further distinguished 

by 60 aluminum and plaster fins which surround the front of the theatre. Construction cost was $750,000. Story, page 4. 

.M P»"'" 

featuring 

Îtealre 

Lôndttucuon 

-A 

ana r\enoi/atlon 

^*•

i MODIRN 

THIATRB M 

I 

HE HUNDREDS of new indoor 

theatres which were built and 

opened during the past year are firm 

indication that exhibitors and investors 

are laying it on the line in expressing 

their faith in the future of the motion 

picture industry. Furthermore, many 

more are under construction or have 

been announced for 1964. 

Shopping centers remain in high favor 

for the new theatres, as well as outlying 

areas which draw from wellpopulated 

residential sections and middle 

and high-income patronage. 

The wave of remodeling also continued 

strong in 1963, and here, the 

downtown and neighborhood theatres 

came in for their share of attention to 

bring them up to first-class modem 

playhouses. Not all improvements involved 

remodeling—in many cases theatres 

were updated by fresh decorative 

treatments, new carpeting, new seating 

and late-model projection and sound 

equipment. 

New drive-in theatres were also built 

and opened last year, and many more 

were remodeled. This involved, in 

numerous cases, building a new and 

larger refreshment service building and 

relocating it more centrally in the ramp 

area. Other drive-in improvements included 

new boxoffices, screen towers, 

wing walls, fences and booth equipment. 

Playgrounds also received attention 

with fresh paint and surfacing 

and additional equipment. 

More drive-in expansion and updating 

is promised for the current year. 

Obviously, exhibition's physical 

plant is not being overlooked. What is 

next required, to make all this investment 

worthwhile, is sfepped-up showmanshiT 

effort. 


o n t n t 

^ 

New Beauty in Circle Design 4 

Contemporary Styling in Concessions 7 

Sanitation in Food Handling Essential Because of Amazing 

Growth of Harmful Bacteria 8 

New Drive-in Theatre for Odenton, Md 14 

Projectionist Must Have a Good Working Knowledge of a 

Variety of Subjects \Nesley Trout 16 

3D Without Special Glasses Is Claimed for 

"Dimension" System 21 

Preparing Your 1963 Income Tax Return Harold J. Ashe 22 

^ 

DEPARTMENTS: 

Refreshment Service 7 New Equipment and 

_ . , _, 

Drive-ln Theatre 

,, 

14 

Developments 26 

Readers' Service Bureau 27 

Projection and Sound 16 Advertisers' Index 27 

Literature 20 About People and Product . 28 

A 

ON THE COVER 

The Cinema 21 theatre is shown in a full exterior view from atop 

a bluff directly south aiid across the freeway U.S. Highwati 80. In 

the background is the Mission Valley Golf Course & Country Club. 

To the far middle right is the Mission Valley Tennis Club. To the 

right and directly behind the Cinema 21 are two parking lots lohich 

accommodate 400 cars. The drive-in boxoffice is seen protruding 

from the right-front of t)ic theatre. 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month 

Edttoriol or general business correspondence should be addressed to Associoted Publications, 

825 Van Brunt Blvd., Konsos City, Mo. 64124, Wesley Trout, Technical Editor; 

sentative: D. M Mcrsereou, 1270 Sixth Ave.. Rockefeller Center, New York 

Eastern Repre- 

20, N. Y., 

Central Representatives: Louis Didier, Jock Broderick, 5811 N. Lincoln, Chicago 45, 111., 

Western Representative: Wetlstcin, Nowell & Johnson, Inc., Now York Life Bldg., 2801 West 

Sixth St., Los Angeles 57, Colif.

HERE'S AN ANNOUNCEMENT 

OF EXTRAORDINARY 

IMPORTANCE! 

C.$.ASHCRAFT MANUFACTURING CO. 

/S NOW MANUFACTURING 

THE FINEST, MOST POWERFUL ARC LAMP EVER PRODUCED. 

A PHENOMENAL. NEW SYSTEM 

OF ARC LAMP PROJECTION! 

QA?AÎE OF PRODUCING AN OUTPUT IN EXCESS OF 

63,000 

LUMENS 

AT 165 AMPERES USING AN ECONOMICAL, STANDARD 

13.6mni HIGH INTENSITY CARBON AND THE HIGHEST PER- 

CENTAGE OF WHITE LIGHT DISTRIBUTION EVER ACHIEVED! 

THIS NEW ASHCRAFT LAMP WILL BE SOLD BY 

AUTHORIZED ASHCRAFT THEATRE SUPPLY DEALERS 

C. S. ASHCRAFT MANUFACTURING CO., INC. 

36-32 THIRTY-EIGHTH STREET, LONG ISLAND CITY 1, NEW YORK 

BOXOFFICE : : January 6, 1964

M«W«Hi HOW—' 

' 

Tt^*"-' 

Light gold brocade draperies Irom floor to ceiling on all four walls of Cinema 2/, 

new San Diego theatre, are highly decorative and make for better acoustics. 

Lighting, recessed just 

obove the ceiling edge, adds to the beauty of the draperies. 

All de luxe loge seats are pale green to tie in with the green traveler curtain and 

the light green, gold and tan carpeting. The auditorium seats 1 ,000 persons, and 

the last ten rows across the entire back of the theatre are rocker loges. 

NEW BEAUTY IN CIRCLE DESIGN 

W INEMA 21, 

Statewide Theatres' 

newest and most luxurious 

theatre, located 

in San Diego, 

Calif., is a perfect interpretation 

of President 

Fred S t e i n 's 

philosophy concerning 

exhibition — "A 

new motion picture 

theatre today should 

reflect new and bold 

Fred Stein 

concepts in architecture 

as well as comfort and convenience for 

its patrons. When we planned for Cinema 

21, we wanted to express elegance and functional 

design. We wanted the people of 

San Diego not only to enjoy motion pictures 

under ideal conditions, but to add to 

the beauty of the community." 

All this has been accomplished in the 

new theatre which was over a year in the 

planning stages, all details of which were 

worked out so carefully that it was completed 

in 80 working days according to 

time schedules predetermined by an electronic 

computer. Under the direct guidance 

of Robert Stein, executive assistant 

to the president, and W. C. Ricord, Statewide's 

construction and purchasing head. 

Cinema 21, designed by Tucker, Sadler and 

Bennett, A.I.A.. became a reality with Nielsen 

Construction Co. serving as general 

contractor. 

The circular shape of Cinema 21 is fui-- 

ther distinguished by modernistic alimiinum 

and plaster fins which extend across 

the front of the theatre, and the dramatic, 

floor-to-ceiling glass windows of the spacious 

4,000-square-foot lobby. There is a 

drive up entry and the boxoffice is separate 

and set outside the foyer with overhang 

rain shield. 

The huge outdoor marquee to the left of 

the theatre stands 60 feet to the top with a 

marquee area (both sides i of over 30 feet 

in width. The Cinema 21 signature sign 

This closeup of the social center shows the imported 

full view o/ the foyer shows the custom-made, 40 loot, curved concessions counter in the foreground, and 

the circular effect of the interior. The front of the concessions stand is Danish walnut in Formica, and the 

fins above it tie in with the exterior fins of the building. The multi-colored, plastic, abstract screen 

behind the concessions stand is backlighted At the right of the stand is the clear plastic popcorn blower 

which fills boxes of popcorn by forced air through a plastic tube. Flooring in the foyer is two-toned 

terraiio Social circle is in far rear. 

Danish modern chairs on o circle of carpet inset in 

the terraizo floor. The chairs are bright orange and 

black, effectively contrasting with the light green, 

gold and tan carpet. Walts and ceiling are painted 

a bright green-gold. A hanging metal sculpture by 

San Diego artist Jim Hubbcll is a focal point of the 

social center. Leather benches are black. 

Tho MODERN THEATRE SECTION

An opposite view of the foyer (to that shown on page 6, lower left) shows the 

manager's office on the right and the inner lobby leading to the auditorium on 

the left. The manager's office is glass, floor-to-ceiling, both from within the 

lobby and also the exterior of the building. It is draw-draped half-way up the 

glass area and when open the manager has an unobstructed view of the entire 

foyer and concessions counter. The inner lobby and foyer surround two-thirds of 

the theatre and are ISO feet in length. Note the attractive planting area above 

the lowered ceiling of the inner lobby and the lighting fixtures suspended in the 

lobby at graduated heights to add drama to this area. 

The inner lobby is shown here with its lower ceiling which is blown acoustical. 

The carpet is in swirls of gold, light green and tan, interrupted in the center with 

a circle of terrazzo (an opposite treatment of the foyer social circle, a carpeted 

area in the terrazzo). Colored cinder block supports were sand blasted and stained 

in pale gold. Between each support is a solid wall area where rotating fine arts 

shows are presented. Each side of the solid panels is bordered by stained glass 

panels in different colors and uses the natural outside light for effect as seen from 

the inside. Each panel has an individual recessed light in the celing above for 

light 

on each painting. 

and the entire marquee are lighted from 

within and can be seen and read for over 

a quarter of a mile. 

The lobby is circular and cui-ved around 

two-thirds of the entire theatre, 180 feet 

in length. Interior lobby walls are paneled 

floor to ceiling, and there are also glass 

panels as well as stained glass areas. Flooring 

is two-toned terrazzo except for a 

social circle at one end which is cai-peted 

and furnished with imported Danish 

chairs in bright orange and black. Pins 

over the concessions counter blend with the 

exterior fins of the theatre. Directly behind 

the refreshment counter is a floorto-ceiling 

abstract screen which is lighted 

from behind and was executed by San 

Diego artist Jim Hubbell. Hubbell also designed 

a hanging metal sculpture for the 

social circle. Here the carpet is light gi-een 

with tan and gold top colors. 

In the inner lobby, the circle motif of 

the social circle was reprised with a circle 

of terrazzo sunk in the gold and green 

carpeting. Orr's Gallery of San Diego will 

maintain a changing display of paintings 

relating to the current feature in the inner 

lobby. There are seats here, too, and a 

promenade because of the films that take 

an intennission. 

In the Cinema 21 auditorium, the 1,050 

theatre chairs are spaced on 40 and 44- 

inch centers, and the last row of seats is 

40 feet from the curved 40x76-foot screen. 

The seats are all loge-type, fabriccovered 

front and back in pale green and 

are the same as those installed in the 

Lincoln Center of Performing Ai-ts in New- 

York City. Each row is on a raised tier and 

every row is staggered for perfect vision to 

the screen. 

The custom-made green and gold carpet 

used in the lobby circle is repeated here. 

Some unusual features of the auditorium 

treatment in Cinema 21 are worthy of special 

consideration. 

This theatre is draped on all four sides, 

including the back wall, with 100 per cent 

fullness. The material is a special woven 

Continued on following 

page 

CREDITS: 

Architect: Tucker, Sadler and Bennett 

Air Conditioning: York 

Butter Server: Supurdisplay, Server Sales 

Carpeting: Alexander Smith, NTS 

Cfiairs in Lobby: Chairs Unlimited 

Changeable Letters: Adler. 21" 

Custom-Made Candy Counter: Crandall 

Cabinet Construction 

Decorator: Ben Mayer, A.R.C.A. 

Draperies and Curtain Controls: Grosh 

Studios 

Drink Dispensers: Coca-Cola on Ross- 

Temp Ice Machines, Majestic Bubblers 

BY Drip Cup Starline 

Lamps: Ashcraft, Balcold Lenses 

Lenses: Bausch & Lomb 

Main Sign and Marquee: Heath & Co. 

Plumbing: Eljer 

Popcorn Blower and Warmer: Action 

Sheet Metal 

Projectors: Norelco 

Projection Equipment Supplier: B. F. 

Shearer 

Rectifiers: Ashcraft 

Screen: Walker 

Seats: American, NTS 

Sound: Ampex Academy 

Speakers: Altec-Lansing 

BOXOFHCE : : January 6, 1964 

Looking up to some of the aluminum and plaster 

fins which surround the front of Cinema 21. The en 

is tire front glass paneled, floor to ceiling. Inlaid 

pebble stone benches are set in the foreground at 

every other window, and the walk-way surrounding 

the front of the theatre is distinctive two types 

in 

and colors of inlaid pebble stones. 

Another view, looking from the front of the theatre 

and the patio with benches, across to a landscaped 

area in its early stages of growth, with more pebble 

stone benches and potted exterior plants. In the 

background is U.S. Highway No. 80, which cuts 

through the center of Hotel Circle in Mission Valley, 

and some of the resort hotel-motel complexes.

. 

browr rectifier 

. saves even more 

Lthan promised 

"Your local dealer . . 

pointed out that we would save about 

$35 per month on our electric bill. 

Actually we sove c/ose fo $42 per 

month since we have changed over 

from our generator. It is good to 

know that we can depend upon you 

and your dealer organization." 

—D. M. Pearco 

DESIGNED 

FOR THE OPERATION 

OF 2 ARC LAMPS 

This new type silicon diode stack 

transformer-rectifier, is the most 

economical means of power conversion 

ever manufactured. 

No flicker or other change in projacted 

light when striking the second 

arc. 

DEPENDABLE 

future 

"Lo-Slrike*" 

associated 

with each output 

protects the silicon 

staci^s from overload, 

and prevents 

destruction of carbon 

crater upon 

«•« 

ttrikin{ 

the arc. 

SAVES 

ON INITIAL COST! 

itllt for 15% /e5i than two of the /oweif 

priced 90-135 ampere recriflers, and coifi 

/sis ro install. Rcquiret only one line service. 

ffoqu 

SAVES ON SPACE

CONTEMPORY STYLING IN CONCESSIONS 

Bright, clean and well lighted by ceiling panels, even though compact, 

is the Refreshery, the concessions stand at The Community, the new 

Walter Reade-Sterling Theatre in the Barclay farms Shopping Center 

in Cherry Hill Township, N.J. Designed by Johnny Johnston, concessions 

director for the circuit, the stand has a candy display area in the 

center, flanked by an ice cream display cabinet and a popcorn warmer, 

to serve as the counter. A bubbler drink dispenser is on the rear 

counter, and a storeroom immediately behind the stand. The drink 

machine is on the other side of the lobby. Patrons must walk past 

the stand on their way into the theatre's 600-seat auditorium. 

Somewhat similar in design to the stand in The Community shown above right 

is this refreshment bar in the new Loew's Embassy Theatre in Washington, 

DC, which is somewhat larger because of the inclusion of a counter top at 

the side of the ice cream merchandiser at extreme left. The same shining 

whiteness, here contrasted with black, is eye-appealing. Difference in lighting 

and backbar treatments is interesting— where The Community is bright with 

backlighted ceiling panels and tufted leather creates an interesting backbar, in 

the Embassy illumination is accomplished by flush-mounted downlights and the 

backbar is an etched mirror. The stand was custom-made by Stein Woodcraft. 

Notional General Corp. designers like sweeping curving or rounded lines in refreshment 

counters as shown in these two pictures, the new Fox in Northridge, 

Calif., left, and the remodeled Fox in Fullerton, Calif., above. Boi.'i of these 

stands have protective floor covering around them. 

BOXOFFICE : 


. . popcorn 

Sanitation in Food Handling 

Essential Because of Amazing 

Growth of Harmful Bacteria 

Emphasizing the importance of 

sanitation in food handling, Dr. V. D. 

Foltz, professor of bacteriology at Kansas 

State University, said that a single bacterium, 

under favorable conditions, can 

produce 281 trillion other bacteria in 24 

hours—each one of which is capable of 

doing the same. 

Professor Foltz addressed a group of 

vending and restaurant operators, hospital. 

school, mihtaiT and industrial personnel 

and bottlers of soft drinks in a recent ses- 

.sion of the Vendo Co.'s five-day course in 

automatic food service and management 

designed to orient persons in the food 

vending business. 

In his discussion. Professor Foltz said 

further that it is imperative that careful 

controls be effected during all stages of 

food preparation and handling. Pood being 

transported from a central kitchen to satellite 

vending locations should be kept at refrigerated 

temperatures. 

He pointed out that hot and cold food 

vending machines offer the advantage of 

keeping prepared foods at constant temperature 

up to the moment of purchase by 

customers. Hot foods maintained at a 

PART OF EVERY GOOD PERFORMANCE 

CRUSH 'n corn is as much a pari of a movie date as the movie itself. Your 

profits show what your customers know . and Orange-CRUSH 

are a number-one combination with theater goers across the country. That's 

"cause Orange-CRUSH has the refreshing taste they enjoy best. No orange 

drink sells like Orange-CRUSH. No other orange drink brings you a greater 

volume of repeat business. That's because Orange-CRUSH is 

orange drink in the country. 

the best-liked 

.'\nd remember: Grape-CRUSH, Fruit-CRUSH, CRUSH-Lemonade, 

HIRES ROOT BEER and OLD COLONY beverages are all members of 

the same profit-making family. 

serving temperature of 150° and cold foods 

kept at 40° are out of the danger zone. 

Of course, he said, safe storage at 40° is 

not indefinite and is variable with the type 

of food stored and its initial load of microorganisms. 

However, with proper forecasting 

of customer demand, this need not 

be either an economic or a health problem. 

Careful attention to all details will avoid 

any problems. 

The Vendo five-day automatic food service 

comse has been offered for nearly two 

years and, according to Robert L. Ottenad, 

Vendo manager of food equipment, is the 

only one of its type in the cotmtry. 

"During this time it has been steadily 

refined," he said, "and vmder the du-ection 

of Orrin Swank, food consultant, it has become 

thoroughly grounded in the practical 

aspects of this relatively new field. By inviting 

guest lecturers in related fields we 

are adding even further to its substance. 

"Although the course is free," he said, 

"the widespread acceptance of its value is 

made evident by the fact that more than 

130 persons have taken it so far this year. 

Each of these participants has taken five 

days from busy schedules and has paid for 

transportation and accommodations to and 

in Kansas City where the course is held." 

Further information on the Vendo course 

in automatic food service and management 

can be obtained by writing: R. L. Ottenad, 

The Vendo Co., 7400 East 12th Street, Kansas 

City, Mo., 64126. 

Four Varieties of Pizza 

Baked in a Single Pie 

This is pizza-eating time at Dan Flanagan's 

84th and O Drive-In, Lincoln, Neb., 

as Manager Dan verified about 25 per cent 

of a cold December 7 audience ordered the 

Italian specialty. 

Dan, doubling as chef that night, kept 

everybody happy with quick seiTice. He 

does it by using a prepared three-way package 

of crust, mixed cheeses and gallon cans 

of tomato sauce, and a Bakers Pride oven. 

Varieties of pizza on his menu are hamburger, 

pepperoni, sausage, and tomato and 

cheese, or Dan will give you all four mixtures 

in smaller portions in a single pizza. 

The four varieties cost 99 cents for a nineinch 

pizza, either singly or mixed. 

Other big sells these cold nights are hot 

chocolate and coffee. Dan uses a Dau-y 

Rich syrup, distributed by Pegler's, which 

only needs hot steaming water to fill a customer's 

order. 

FOUNTAIN DIVISION CRUSH INTERNATIONAL INC. 

• 

BEVERAGES INTERNATIONAL INC. 

2201 West Main Street, Evanston, Illinois 

T^ 

^ 

TO FILL 

POPCORN BAGS 

AND BOXES WITH 

THE /yf»y PATENTED 

^PIBDSCOOP 

THOUSANDS OF 

D ELIGHTED USERS 

^ ONLi ^2^ AT YOUR 

'Js^ THEATRE SUPPLV or 

POPCORN SUPPLiDiAltR 

^\L}^>;V^'^ 

109 THORNTON AVE 

SANFRANCISC0.34 

WMSK 

Tho MODERN THEATRE SECnON

UPDATE YOUR THEATRE! 

R. L GROSH & SONS - SCENIC STUDIOS 

MODERN RIGGING EQUIPMENT AND DRAPERIES 

FREE 

CONSULTING DEPARTMENT 

New Fox Theatre in Albuquerque, 

New Mexico. Using all 

Grosh studio rigging, screen 

frame and radius tracks. Draperies 

in burnt orange color antique 

satin. 

Pacific Cinerama Theatre in 

Hollywood. The latest dome 

shaped bnilding. With Grosh 

stndio tracks and motors. 

Draped with inherently 

flame resistant material in 

gold color made to fit the 

contours of the building on 

all walls. 

ll

. . MONEY 

I 

To Promote Popcorn and Coke 'At the Movies' 

ODEll s POPCORN 

BUTTER 

HIGHLY 

CONCENTRATED 

FOR 

EXTRA VOLUME-PROFITS 

• 99.80% PURE DAIRY CONCENTRATE 

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• NO WASTE • NO RANCIDITY • NO CURD 

• NEEDS NO REFRIGERATION 

• 20% MORE VOLUME PER POUND 

• 17 MORE SERVINGS PER POUND 

• HIGHEST SPREADING QUALITIES 

• ADVANCE BUTTERING NOW POSSIBLE 

• SAVES TIME • SPEEDS SERVICE 

• INCREASES SALES 

• MAKES MONEY . 

l^TA%TXr 

, 

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ORDER ,i30 LB. 

J\|JVV TEST DRUM 

FOR FULL INFORMATION 

TEL: (414) spring 4-8467 

EXCLUSIVE DISTRIBUTORS 

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1109 N. 108th ST. MILWAUKEE 13, WIS. 

-Vrl 

The final art work lor advertising featuring the "At the Movies" popcorn and Coca-Colo promotion is 

inspected by John H. Stembler, left, president of the Georgia Theatre Co. and chairman of the board, 

Theatre Owners of America. Harvey Westfall, theatre and concessions manager for The Coca-Cola Co., 

explains the program. 

The Coca-Cola Co. has created a new "At 

the Movies" promotion featuring the highly 

profitable combination of popcorn and 

Coca-Cola and giving added impetus to the 

new marketing slogan: "Things Go Better 

With Coke" introduced late last year. The 

advertising on billboards on high traffic 

locations and on photomural inserts in key 

transportation centers began in December 

and will continue through February. 

Estimated consumer impressions for the 

billboard coverage will be in excess of 800 

million, while the photomuial inserts 

should top 300 million. 

I 

TREMENDOUS PROFITS?! 

From the New Berfs "Snow Magic" 

Multipurpose Snow Cone Machine 

Snow Cones, Snow Magic Sundaes, and 

Snow Magic Ices All From One Machine 

HERE'S 

HOW TO MAKE 

BIG MONEY WITH 'SNOW 

r^ 

Distributors of famous 

Victor-s QUICK MIX dry 

flovor conccntrotcs, 

FREE SAMPLES 

WITH EACH MACHINE 

NOW! 

No Pull.ys! 

MAGIC" 

THE NEW SNOW 

CONE MACHINE 

Tht Berfs 'SNOW 

MAGIC" mactiirie 

pve-app«alno 

htauty >ith pri 

mechani 

feet 

formance and large 

Snow 

capacity. 

Manic" Is easy lo 

operate and Fully 

is 

Automatic. A Snow 

Cone costs I1/4 to 

I'Ac and usually 

selTs (or 10c .. . 

that's 

profit! 

SAMUEL BERT MFG. CO. 

Park station, Box 26410, OALUIS, TEXAS 

COFFEE 

WASTE 

STEa PRODUCTS CO. 

"0 Wh *»r, * •• 

Cadar Rapids, 

Promotions and New 

Assignments in 

Dr 

Pepper Organization 

Robert L. Stone, 

former vice-president-fountain 

for Dr 

Pepper Co.. has been 

named wee -president-sales 

manager 

with supervision over 

all areas of the company's 

sales, including 

the fountain 

division, eastern and 

western bottle and 

canned product sales, 

Robert L. Stone 

special division and 

sales training. 

In other promotions and new assignments 

in the firm's national marketing organization, 

as announced by W. M. Clements, 

vice-president-marketing. Max Green, 

eastern area sales manager for the past 

five years, became sales manager-fountain. 

He is a 13-year veteran with Dr Pepper. 

Bill Kcnyon was promoted from western 

division sales manager to eastern area sales 

manager, replacing Green. Kenyon has 

been with the company since 1945. Kenneth 

Tucker, zone manager in the western 

division, moved up to replace Kenyon. For 

the last three years he has been zone manager 

In the Arizona-California area. 

Bill Hughes, with Dr Pepper more than 

14 years. Is the new national accounts coordinator 

and field sales supei-visor in the 

fountain division. Jerry Corbin. a fountain 

regional manager, is now assistant sales 

Bill Kenyon Max Green 

training manager. He assumed his new 

duties January 1 while all other changes 

went into effect December 1. 

Air 

Conditioning—1893 Style 

The world's first air-conditioned theatre 

is said to have been locat

UJkaii the tcmcfe^t n^n 

in 

SHOW BUSINESS 

Stiy 

THE NUMBER ONE 

RATING OF WAGNER 

ATTRACTION 

PANELS 

At" THE 

'S'aS'd"!!^Vurious 

FAST AND 

Southern Neon Display, Inc. 

Atlanta, Georgia 

645 

I >\ 

When today's stars were in diapers, Wagner 

Attraction Panels were front-line performers 

in the battle of the box office. 

You can't think of a theatre marquee without 

thinking of Wagner. The panels and 

changeable letters are as much a part of your 

theatre as the seats and the projector. 

More theatres use Wagner attraction panels than 

use all other brands combined, and for good 

reason. For instance, the window-type frames 

permit changing bulbs and cleaning glass without 

removing the frames. The exclusive "tapered 

slot" letters won't slip out of place or fall off the 

board. One man can put up and take down 

the letters in minutes, using the patented 

Wagner Mechanical Hand. 

Industrial Signs, Inc. 

New Orleans, Louisiana 

For immediate passer-by impact, for 24-hour 

visibility, for low cost and long years of service, 

you can't surpass Wagner Attraction Panels. 

Building a new theatre, or remodeling an old 

one, count on Wagner to provide your 

"sign of good box office". 

White Way Electric Sign and Maintenance Company 

Chicago, Illinois 

Wagner Sign Service, Inc. 

218 Soutli Hoyne Avenue, Chicago, Illinois 60612 

Please send more information about 'Wagner 

Theatre Attraction Panels 

"1 


.J 

II

. . thus 

Special Seats for GE's 

World's Fair 

To Be Built 

Pavilion 

by American 

Special banks of upholstered seats foi- the 

unique revolving auditorium to be featured 

at the General Electric pavilion during the 

1964-65 New York World's Fair will be built 

by American Seating Co. 

The approximately 1.500 theatre chairs 

will be covered in turquoise mohair with 

gray leatherette trim, and the aisle standards 

of the seat-rows will have decorative 

panels made of General Electric "Textolite." 

Created by Walt Disney, the General 

Electric "Progressland" pavilion will have 

a six-section stationary stage around which 

banks of seats will revolve at four -minute 

intervals, enabling the audience to see the 

performances on each of the stages without 

shifting seats. Spectators will be shown, in 

this portion of GE's 45-minute show, a 

dramatization of the role of electricity in 

the betterment of living conditions. The 

New 1,000-Seat Theatre for 

stages feature special electronically controlled, 

animated figures, created by Disney, 

that are remarkably life-like in appearance 

and actions. 

The seats will be installed in the pavilion 

early in 1964 by American Seating engineers 

in association with Turner Construction 

Co. 

Baton Rouge, La. 

.I^TJBfi IN BBOADMOOR SHOPPING CENTER FOR GORDON C. OODEN THEATERS 

The first shovif 

is in the lobby 

Movies are better than ever. So are 

the appetites of the people who 

enjoy them. That's where your ice 

cream novelties get into the act. 

Especially when they have a 4-star 

display m a Bally Case. Gleaming 

Porcelain finish gives real showmanship 

to your products. Whether it's 

in theatre lobbies or in drive-in 

refreshment counters, the result is 

the same in both places . . . m- 

creased ice cream sales. 

Model TI-30 above for 

trieatre lobbies. 30" 

long. Approx. 875 

novelties. 

Model TI-43 to right 

for drive-ins, 43" 

long. Approx. 119

^^klh 

NOW AVAILABLE FOR 

DRIVE-INS IN TOnim! 

BEST PICTURE OF THE YEAR" 

Winner of 7 Academy Awards! 

LOVRENCE OFARABIi 

... the fabulous Sam Spiegel-David Lean Academy Award winner, has been 

released to drive-ins. This first general release of a 70mm film to outdoor theatres is setting 

the trend for similar availability of other 70mm attractions now ready or being planned. The 

reason for this is obvious. Nothing less than the 70mm process can show these films the way 

they are meant to be shown. After all, if 70mm is so thrillingly brilliant on the big indoor 

screen—think how much more effective it is on the even bigger outdoor screen! 70mm projection 

is actually 4 times brighter and 4 times sharper than 35mm. No wonder the future 

of drive-in projection is increasingly and inevitably to the larger process. With Norelco's 

advanced model AAII Universal 70/35 projector, you not only have the world's finest 70mm 

equipment—but in less than 4 minutes you also have the most modern, rugged and troublefree 

35mm mechanism. For today and tomorrow, Noreico 70/35 is your wisest investment. 

The 1962 Academy of Motion Picture Arts and Sciences presented 

this award for outstanding achievement to the North American Philips 

Company for the design and engineering of the Noreico Universal 

70/35mm motion picture projector. 

© AMPAS /Vore/i 

MOTION 

PICTURE 

V EQUIPMENT 

DIVISION 

®REG. UMTED STATES PATENT OFflCE BY fiORTH AMERICAN PHILIPS COMPANY. INC. NORELCO IS KNOWN AS PHILIPS IN CANADA. 100 E. 42nd Street, New York, N.Y. • PhOne: 212-OX 7-3600 

BOXOFFICE 

^^ 

: : January 6, 1964

NEW DRIVE-IN THEATRE FOR ODENTON, MD 

The Super 170 has twin boxoffices to 

serve four lanes of cars. 

Architect for the $300,000 project was 

Bert-Core Associates. 

Overall view of the new Super 170 Drive-In Theatre, Odenton, Md., framed by the entrance drive and 

boxoffice, showing ramps, screen and concessions building. 

Highway attraction board for the new theatre points 

the way to the entrance with illuminated, directional 

arrowheads. 

By 

GEORGE BROWNING 

The Super 170 Drive-In Theatre, 

Odenton, Md., about 20 miles from Baltimore, 

was recently opened by Leon Back 

and Edward Kimpel jr., both executives of 

Rome Theatres in Baltimore, who formed 

the Route 170 Theatres Co., Inc. 

An 800-car theatre, it is located on a 

28-acre site which provides space for the 

addition of three more ramps at a later 

date, and the cafeteria building, 90x60 feet. 

was erected a bit off-center of the entire 

area. There is a fenced-in, well-equipped 

and surfaced playground nearby with more 

than the usual number of swings, slides, 

teeter-totters and self-propelled merrygo-rounds. 

The steel screen tower is 100x50 feet. 

Well-equipped playground is fenced-in and the grounds are specially surfaced for safety. 

V 

'"'isisawth 

'3fe pfOfi'; 

ifiijpeffo,- 

CREDITS: 

Changeable Copy Equipment : Bevelite 

Lavips: Strong 

Lejises: Bausch & Lomb, Kollmorgen 

Drink Dispensers: Selmix Cascade 

Food Warmers: Savon 

Grills: Star 

Playground Equipment: Burke 

Popcorn Machine: Cretors 

Projectors. Sound. Speakers: Simplex 

Screen Tower: Selby 

Traffic Control, Lighting System: Drive-In 

Theatre Manufacturing Co. 

For more information about products 

Four /ones of traffic arc served by the two boxoffices at the Super 170. The overall canopy is brightly 

lighted and provides momentary shelter while tickets arc being purchased. 

described editorially or in advertising in 

this issue use Readers' Service Bureau 

coupon on page 27. 

14 Tho MODERN THEATRE SECTION

"ttonicesto 

Wject las 

Stop Expensive Mistakes! Control Your Boxoffice with 

EPRAD'S ALL NEW 

ADMISSION 1 

piEisi m mmi shown P 

CAR-GHEK 

U.S. Patent 3,018,470 

...tlie Only Boxoffice Control System that "forces" 

patrons to cooperate with the owner in 

maintaining accurate and complete Boxoffice control

stack-type 

— 

PROJECTIONIST MUST HAVE A 

GOOD WORKING KNOWLEDGE 

OF A VARIETY OF SUBJECTS 

By WESLEY TROUT 

I HE PROJEC- 

TIONIST is a very important 

cog in the 

iipcration of your 

1 lu'atre. 

It is necessary for 

the projectionist to 

liave at least a fairly 

good working icnowledge 

of more than 

half a dozen subjects 

—he must have some 

Wesley Trout knowledge about 

electricity, mechanics, 

optics and electronics. He should have sufficient 

knowledge of how his sound equipment 

operates and be able to make emergency 

repairs: too, he should know about 

the various components in his projector 

mechanism and be able to make repairs 

and replace parts when needed to keep his 

mechanism in tip-top operating condition. 

He should know enough about optics to 

keep his projection arc lamp in optical 

alignment, and about the speed of reflectors 

and projection lenses in order to 

obtain maximum light output and good 

overall focus on the screen. All this infoiTnation 

may be obtained by careful 

reading of the articles presented in this department 

and via our loose-leaf service 

manual. 

A SKILLED PROFESSION 

Projectionists should be craft.smen of a 

high order since they are in a key position 

to make or mar screen presentation or the 

quality of sound output. Projectionists are 

members of a respected and skilled profession, 

the level of which they can raise to 

almost any plane they may desire by reading 

and studying technical data and putting 

this knowledge into practical use. The 

very fine sound and projection equipment 

now in thousands of projection rooms 

should be operated in a skilful manner and 

given intelligent maintenance as prescribed 

in our articles. 

In purchasing fine projection and sound 

equipment, the theatre owner has placed 

in your hands, precision built equipment, 

capable of unexcelled performance if 

properly operated and carefully maintained. 

The projectionist— What are his duties? 

Before the show, every day he should 

carefully check the .soundhead; inspect all 

Idler rollers, .sprockets, stabilizer drum, 

sound lens and exciter lamp. He should 

remove any foreign material very carefully 

with clean, llntle.ss cloth and brush the 

sprocket teeth with a stiff-bristle tooth 

brush. He .should remove any foreljrn 

material from the magnetic head with a 

16 

soft brush and clean cloth, and at least 

once a week in.spect all parts for wear. He 

should see that the moving parts liave 

sufficient lubrication and remove any surplus 

oil with a clean rag. 

Every day, carefully go over the projector 

mechanism and clean and see that there is 

sufficient lubrication; clean the interior of 

the threading side of the mechanism with 

a clean rag and use a stiff -bristle brush to 

clean the sprockets and gate, also be sure 

to clean the grooves of the idler or pad 

rollers and see that they turn freely and 

have no flat spots. See that the pad rollers 

are exactly the right distance from the 

face of the sprocket—use thickness of two 

pieces of film for setting the pad rollers. 

Check the takeup and make sure there is 

just enough tension to easily turn a full 

two-thousand foot reel when it is full. Too 

much tension will cause rapid wear of the 

sprocket teeth and may damage the film 

perforations. Keep the takeup mechanism 

clean and free of surplus oil. 

Be sure to carefully check the fire-trap 

rollers and remove any accumulation of 

small pieces of film or any foreign material, 

both upper and lower magazines. 

Film is often damaged unnecessarily because 

these rollers have developed flat 

spots and are not properly aligned, or 

pieces of film had become lodged in the 

trap rollers and this will .scratch the film. 

There should be just enough tension on the 

upper magazine reel shaft so that the reel 

will not "race." Always take up any excess 

film slack in the upper reel before you 

.start the projector. This is extremely important 

when magnetic film is run as the 

film is pulled down from the upper reel by 

the magnetic soundhead mechanism. Always 

use house reels and not bent exchange 

reels. 

KNOW LUBRICATION POINTS 

Projector lubrication — A projectionist 

should know where all the lubricating 

points are on his mechanism and arc lamp. 

He must know what points of the equipment 

need lubricating, how often, and what 

type of oil or grease should be u.sed in each. 

A projectionist must know the location 

of every switch in the projection room and 

where the main power switches are located 

back of the stage or screen in case trouble 

develops and a fuse might blow. There 

should be an extra set of fuses for every 

switch. At least every two to three months 

the wires at the switch terminals should 

be checked and knife switches should be 

checked for good contact. 

Many modern-type amplifiers have meter 

or meters and the projectionist must know 

what every meter .should read and what 

condition any abnormal reading is likely to 

indicate. Many meters indicate the condition 

of tubes in each stage. 

May we point out here, before we proceed 

further, the procedure before the 

show opens varies from theatre to theatre, 

but the daily routine check we have set 

forth in this article will apply to any theatre, 

large or small. For smooth and 

practically trouble-free operation, the dally 

checkups we have given are a "daily must." 

The arc lamp mechanism should be given 

the same attention as the projector, if you 

want maximum light output and smooth 

feeding of carbons. Too many projectionists 

neglect the lamphouse and arc lamp 

mechanism, letting carbon stubs and carbon 

soot accumulate, and not keeping the 

reflector clean. In order to keep the temperature 

normal inside of the lamphouse, 

there must be adequate ventilation as outlined 

some time ago in our article on lamphouse 

ventilation. The lamp vents must be 

kept clean so that it can "breath" and 

the ventilation sufficient to remove carbon 

fumes and still not disturb the arc crater 

flame. 

GENERATOR OR RECTIFIER CARE 

Another piece of equipment we often 

find sadly neglected is the unit that fm-- 

nishes DC current to the projection arc 

the generator or rectifier. We often find, 

for an example, a rectifier full of dirt and 

the connections corroded. The same holds 

trae when a motor-generator set is the 

equipment furnishing current for arc 

lamps. One should use a hand-bellows or 

vacuum cleaner on either one at least once 

a month, using a stiff-bristle paint bmsh 

for loosening up dirt in many places that 

cannot be easily reached. 

The rectifier, briefly, is not a generator 

of voltage, but rather is a non-directional 

valve offering relatively low resistance to a 

flow of current as opposed to a high 

resistance to similar passage in the other. 

It is essential that both the top and the 

bottom of rectifiers be kept clean to permit 

unrestricted intake and exhaust of air. The 

rectifier should be installed as far as possible 

from walls and adjacent floor space 

kept free from material which will reduce 

air circulation. Never install a rectifier 

next to a projector. 

RECTIFIER EASILY REMOVED 

The rectifier is of unit construction, 

which allows ready removal, for inspection 

and servicing, or replacement of transformer, 

rectifying unit i rectifiers), 

or tube-type the choke, transformer 

or tubes can be easily removed for replacement. 

Be sure to mark your connections 

so that they will be replaced on the "right" 

terminals again. Trouble in tube-type rectifiers 

can usually be traced to poor connections 

and defective tube. 

Maintenance of Generators — The commutator 

should be kept clean and checked 

at least once a month; lubrication is important 

too. Late model motor-generator 

sets have scalcd-in-for-lifc bearings. 

Tension on brushes should be adjusted 

as the brush wears. Check brush tension 

and length about every three months. 

Worn brushes should be replaced before 

they reach their wearing limit and break 

contact with the commutator. They should 

fit the face of the conmiutator perfectly in 

order to make good contact. 

Frequent inspections should be made to 

Continued on page 18 

Tho MODERN THEATRE SECTION

WMiWir^^"^v^^^ 

VA'^'J-'^' !^V i"-. 

When the eyes of the world 

were on the screen... 

Simplex equipment 

v\fas in the projection room. 

New York's first International Film Festival was probably the 

most important event of its type ever held in the United States. 

It took place this past September at the magnificent Philharmonic 

Hall at Lincoln Center for the Performing Arts, and was 

the type of occasion, and setting, that called for the most 

advanced, most trustworthy projection equipment available. 

That's why the management of Lincoln Center had National 

Theatre Supply Company install a Simplex XL Projection and 

Transistor Sound System—the equipment used in so many 

famous theatres throughout the world. Incorporating every 

new engineering advance as well as many exclusive features 

. . . Simplex is recognized throughout the industry as the finest 

professional projection equipment being built today. 

PROJECTION and 

SOUND SYSTEMS 

Branches from Coast-to-Coast: ATLANTA • BALTIMORE • BOSTON • BUFFALO 

CHARLOTTE • CHICAGO • CINCINNATI • CLEVELAND . DALLAS . DENVER . DES MOINES 

DETROIT • HOT SPRINGS • INDIANAPOLIS • KANSAS CITY . LOS ANGELES . MEMPHIS 

MILWAUKEE • MINNEAPOLIS • NEW ORLEANS • NEW YORK . OKLAHOMA CITY . OMAHA 

PHILADELPHIA • PITTSBURGH • SALT LAKE CITY • ST LOUIS . SAN FRANCISCO 

Projectionist Louis Schneider is stiown with one of 

the Simplex XL projectors permanently installed in 

the projection room of Philharmonic Hall. 

Distributed by 

.^^. National 

THEATPE SUPPLY COMPANY 

Home Office: 50 Prospect Ave.. 

Tarrytown. NY. rvlEdford 1-620O 

ot General Precision EguipmenI Corpora 

Jl BOXOFFICE : : January 6, 1964 17

. . Instant 

ONLYWCECO! 

7k^ //tco/fôa/ta6M 

BAUER SELECTON 

16mm PROJECTOR 

Some of the features tfiat put ttie Bauer 

in a class by itself: 

• Vh hrs. uninterrupted showings with 

5000 ft. reel. 

• No skilled operator needed — simple 

push button operation. 

• XENON LAMP operates 1500 continuous 

hrs. ... No carbon replacement 

... No lamp maintenance . . No mirror 

splatter ... No exhaust system 

needed (Generates no carbon monoxide 

fumes) . starting at peak 

output . . . Quality closest to daylight 

...Variable light output with no 

change in color quality. 

• 2000 WATT XENON LAMPHOUSE delivers 

4100 lumens — fills Cinemascope 

screen over 40 ft. wide. 1000 

watt Xenon gives 2300 lumens for 

Cinemascope screens to 30 ft. wide. 

• Exclusive lamphouse "Cold Mirror" 

reduces aperture heat — extends 

film 

life. 

• Film Pulldown System, Maltese Cross 

Design Intermittent Sprocket, Insures 

positive, safe film engagement — no 

claw mechanism to damage film. 

sized THE PROJECTIONIST 

because too much tension will cause 

damage to the film perforations, and may 

be so strong that it will cause splices to pull 

Continued from page 16 apart. Therefore, the tension should be 

Just enough to turn the reel when it is full, 

see that brushes are not sticking in their any more than this is absolutely unnecessary. 

A jerky movement of the lower reel 

holders: that the pig-tail shunts are properly 

attached to brushes and holder. 

indicates the takeup mechanism is not 

Keep in mind that the commutator 

working correctly and should be cleaned 

is 

perhaps the most important part of the 

and adjusted so it will turn the reel 

generator, in that it is most 

smoothly. 

sensitive to 

abuse. Under normal operating conditions, 

CLEANLINESS IS ESSENTIAL 

it should require little attention beyond 

frequent inspection for cleanliness and Maintenance of arc lamps — In order to 

brushes making good contact. The surface 

of the commutator should be kept arc lamp mechanism must be kept clean 

produce a steady light on the screen, the 

smooth. Clean with a small piece of canvas 

and blow out the interior of the motor cause of erratic feeding of the carbon in- 

and occasionally lubricated. Generally, the 

and generator with a small hand-bellows dicates the lamp feed mechanism is in need 

at least every 30 days. 

of lubrication, and dirt or carbon ash on 

the working parts are causing it to "bind" 

Sparking at the commutator is often 

and no amount of adjusting the feed control 

will completely remedy the erratic 

caused by brushes not making sufficient 

contact, dirty surface, brushes sticking, 

feeding of the carbons until you have 

and surface of commutator being rough. 

cleaned the moving parts: and do not try 

Tips on film takeup mechanism — This to correct the trouble with lubrication until 

device is used to drive the reel in the lower you have removed carbon soot and dirt 

magazine at the rate of 90 feet per minute. Sometimes, of course, errat'c feeding may 

At the beginning, the takeup reel must be due to motor commutator being dirty 

rotate at a much higher speed than it does or brushes not making contact or too short. 

as the reel gradually becomes more and How about the electrical contacts? Making 

more loaded with film, as a matter of fact good contact? 

there is a continuous rate of speed from 

Some of the causes of arc reflector 

the time the reel first starts until the complete 

length of 2,000 feet has been wound 

breakage may be due to poorly designed 

carbon saver, arc current excessive, reflector 

holder too tight, improper ventila- 

on the takeup reel. The speed of the reel 

slows up as the film loads up on the reel 

tion of the lamphouse, door of lamphouse 

until it turns very slowly when the reel 

opened too soon after arc is shut off, and 

fills up. 

careless handling of the reflector. 

The importance of keeping the "right" 

amount of tension cannot be over-empha- 

Continued on page 20 

• Circulating Lubrication System for 

trouble-free 

operation. 

• SOUNO SYSTEM — Optical & fâgnetic 

Sound Heads ... Amplifier 

handles optical & magnetic signals 

... 15 watt amplifier for optical and 

magnetic reproduction, 

• CECO 2-Speed Synchronous Motor 16 

& 24 F.PS. available 

• Simple Installation. 

• Guaranteed Parts & Service. 

INDUSTRIAL DEALERSHIPS AVAILABLE 

For complete information, write; 

Projector Division, Dept. 32 

CAMERA EQUIPMENT CO.. INC. 

9Q 

18 

The MODERN THEATRE SECTION

! 

A Scene From America's Projector Carbon Center... 

Final inspection before packaging 

"Pre-packaging inspection... the last of 

61 checks that keep our projector carbons tops!'' 

-says JIM HOYNES 

National" Sales Engineer 

From milling and blending of 

raw materials to packaging of 

the finished product, National 

projector carbons must pass 

one of industry's widest and 

most rigid ranges of tests and J'"> Hoynes 

inspections. They are outstanding for depth of 

quality control — from start to finish. 

The above view in our Fostoria, Ohio, arc 

carbon center shows inspection No. 61 —a final 

overall check of each carbon before packaging 

for shipment to distributors. 

During their many manufacturing and testing 

stages, National projector carbons are 

baked and re-baked at precisely-controlled 

temperatures. All dimensions and straightness 

of carbons must be within thousandths of an 

inch. Voids or breaks in rare earth cores are 

detected by x-ray. Sensitive instruments measure 

the thickness of copper coating to assure 

maximum current delivery and light quaHty on 

the screen. 

All the way up the 61 steps to packaging, the 

dominant idea at Fostoria is to produce a carbon 

that gives both exhibitors and patrons the 

best light for their money. 

Today, this sound pohcy is fast approaching 

its 50th Anniversary 

UNION 

CARBIDE 

UNION CARBIDE CORPORATION 

CARBON PRODUCTS DIVISION 

270 Park Ave., N. Y., N. Y. 10017 • In Canada: Union Carbide Canada Limited, Toronto 

BOXOFFICE : 

: January 6, 1964 19

1 

1 

THE PROJECTIONIST 

Continued horn page 18 

The carbon mechanism must be so 

aligned as to hold the carbon crater with 

the gas ball in its proper position with respect 

to the reflector, and operation of the 

mechanism must be maintained so that the 

crater remains in that position during the 

burning of the trim. If. for example, a 

short grip on the positive carbon causes 

crater to rise out of its correct position, 

then discoloration and loss of light will 

STEEL-ABILITY—In screen towers 

that are built to stay put. 

STEEL-ABILITY—In the industry's 

most beautiful entrance and exit 

canopies. 

decorator- 

STEEL-ABILITY -In 

designed box offices. 

STEEL-ABILITY -In "Lite-Tite" all 

steel "durability" fencing and 

wing walls. 

STEEL-ABILITY-For strength and 

low maintenance. 

>0* MORE INfOtMATION AND PIICES WRIK 

induslri**. 

inc. 

DiO GHINT HIllS NOAO — AKRON U. OHIO 

Arra Codi' II* MO *-7>ll 

result, just as though the entire mechanism 

were out of line. This is also true of 

a warped or improperly designed carbonsaver, 

which will cither raise the positive 

carbon in the holder or allow it to tilt in 

one direction or another. Too, the carbon 

contacts must be kept absolutely bright 

and clean. 

Arc gap is very important — The correct 

arc length, as recommended by lamp 

or carbon manufacturers, must be maintained 

for efficient and economical operation 

of your projection arc. Too short an 

arc is not recommended for the reason that 

the resultant arc is unstable and critical. 

Too long an arc is wasteful of power and 

may result in loss of screen light. It follows 

that there are predetermined arc voltages 

for various currents and these must be 

strictly adhered to for efficient operation 

of any type or make of theatre projection 

arc lamp. 

To sum up, the first class projectionist 

should know about the correct operation of 

projector mechanisms, optics, rectifiers, 

generators, projection arc lamps and theatre 

sound systems for better projection 

and high quality sound reproduction. 

Record Earnings for Pepsi 

Pepsi-Cola Co.'s consolidated nine 

months earnings after reserve for federal 

and foreign income taxes and after reserve 

for foreign activities in 1963 rose to $12,- 

488,000. equal to $1.90 per share, according 

to Donald M. Kendall, president. This com- 

13a res with net earnings for the similar 

period in 1962 of $11,549,000, equal to $1.77 

a share. 

TO-GET-THE 

BEST RESULTS 

USE THE BEST 

FILM 

CEMENT 

ETHYLOID 

Available at All 

Theatre Supply Dealers 

Fisher Manufacturing Co. 

I IBS Mt. Read Blvd. 

Rochotttr, N*w York. U.VA. 

Crush' 

Robert A. Poindexter, leit, national soles manager of 

Crush International, Inc., congratulated Norman 

Hirsch, district manager, upon his selection as Crush's 

"Man of the Year in 1963," and presented him with 

a trophy and a cash award at the company's annual 

sales forum. The award was given to Hirsch in 

recognition of outstanding service to his customers 

and his company, and for superior management of 

his 

territory. 

Special Limited-Time Offer 

On Switzer's 5-Cent Licorice 

A special offer on Switzer's Old-Pashioned 

Licorice which began January 1 will 

continue through March. For this period, a 

26-count box replaces the 24-count box of 

five-cent licorice; the price of the 26-count 

being the same as that of the former 24- 

count. which gives the concessionaire two 

bars free. Further information may be obtained 

by writing Joseph F. Switzer, executive 

vice-president and director of marketing, 

Switzer Licorice Co.. 621 N. First St.. 

St. Louis 2, Mo. 

LIBERTY 

FIREWORKS 

For Record-Breaking Drive-ln Crowds || 

You are assured Greater Value, Safety, 

Brilliance, Color, Flash and Noise. 

Ipcctaculor LIBERTY FIREWORKS or* the greatest 

boxotficc attroction because they ore the 

vorld's tincsti They poy for themselves in Inreosed 

otlcndonce. 

READ THIS UNSOLIC- 1, 

ITED TESTIMONIAL 

GET FREE CATALOG 

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"Wc have shopped iround 48 page catalog, fully Illustrated 

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ERTY 

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NOTICE: NEW HOME ADDRESS 

LIBERTY DISPLAY FIREWORKS CO. 

Hegeler Lane 

Site forme

The new "Dimension" motion picture 

process is illustrated in the 

diagram at the left. The dualscreen 

system which, according to 

its inventor, Ahin M. Marks, produces 

realistic, three-dimensional 

effects is indicated by the large 

figures I and 2. Explanation of 

the diagram and how the process 

works in projection will be found 

in paragraphs two and three in the 

article below. No special glasses 

will be required for films in the new 

process. A pilot film is to be produced 

at Fox Movietone News. 

3D Without Special Glasses Is 

Claimed for ^Dimension' System 

No special glasses will be required to 

view full-length, color pictures In "unprecedented 

depth and dimension," according 

to Alvin M. Marks, inventor of 

the new, patented "Dimension" motion 

pictui-e system, and president of Marks 

Polarized Corp., of Whitestone, N. Y., where 

filming and projection equipment is in 

production. 

THE PROJECTION PROCESS 

In projection, the three-dimensional, 

realistic effects are achieved by two projectors 

in tandem; projector No. 1 projects 

the foreground image through a 

vertically polarized filter to No. 1 reflecting 

screen which is polarized vertically and 

perforated; projector No. 2 projects the 

background image through a Jiorizontally 

polarized filter through the perforations in 

screen No. 1 to screen No. 2 which is polarized 

horizontally and not perforated. 

The portion of vertically polarized image 

passing through perforations in screen No. 

1 is absorbed in horizontally polarized 

screen No. 2. A silent Servo motor drive 

transports screen No. 1 back and forth on 

rails controlled electronically from the 

film track, with the result that foreground 

and background images are separated in 

space. 

Marks said that any theatre can easily 

and inexpensively be adapted for showing 

Dimension features and still remain 

capable of screening conventional films, 

and that the process is adaptable to anysize 

screen and is free from distortion regardless 

of vantage point. 

Marks Polarized Corp. has licensed Dimension 

International Corp., New York 

City, to produce and distribute films in 

the Dimension process under patents covering 

the unique system which requires no 

special cameras or projection equipment. 

Richard Berman, president of Dimension 

International, said that Jack Kuhne, in 

charge of production at Fox Movietone 

News, will make a pilot film in the new 

process in color which will be used to familiarize 

studio technical personnel with 

the Dimension system. 

PILOT FILM IN COLOR 

Leo Lax, head of Lax International of 

Paris, the largest special effects studio 

outside the United States, has flown to 

New York to serve as technical adviser for 

the first films to be made in Dimension. 

Current schedules call for the first films 

in Dimension to be released nationally in 

1964. 

More than ten years intensive research, 

directed by Alvin Marks and his brother, 

Mortimer, both officers and directors of 

Marks Polarized, preceded announcement 

of the new process. 

Dr Pepper to Hold Seminar 

Dr Pepper will hold a general managers' 

seminar for Dr Pepper bottlers in Dallas, 

Tex., February 17-22. 

Dr Pepper Co.'s November sales increased 

nearly 13 per cent over the same 

month last year—highest November volume 

in the company's 78-year history. The gain 

continues an unbroken record of 23 consecutive 

monthly increases and gives the 

company an eleven month sales boost of 

nearly 18 per cent over the same period 

last year. 

For more information about products described 

editorially or in advertising in this issue use Readeis' 

Service Bureau coupon on page 27. 

POSTER CASES outdoor theatres 

MARQUEES and 

SIGNS 

FOR INDOOR & OUTDOOR THEATRES 

PREFABRICATED PORCELAIN 

ENAMELED FRONTS 

PREFABRICATED BOX-OFFICES 

for Indoor & Outdoor Theatres 

CHANGEABLE MARQUEE 

Pi-A^Tic 

I CTTEDC 

OR 

LCI ICKd ALUMINUM 

• For new theatres send blueprints. 

• If you desire modernization of existing 

theatre send photo. 

• Will furnish colored sketches, specifications 

and price at no obligation on your part. 

• Cosh or time payment plan. 

• See your nearest theatre supply dealer or 

write direct to: 

POBLOCKI AND SONS COMPANY 

SINCE 1920 

3238 West Pierce St., Milwaukee 15, Wis. 

CARBON ARCS ... /or finest Projection . . . Compact 

Xenon Arcs 

division 

• Brighter Light on Sere 

CARBONS. INC. 

Bl^JFlOTJ^ products 

X^r^gyr LAMPHOUSES 

by Cmemecconico 

BOON TON. N. J. 

Trrtoj/ POWER SUPPLIES 

by Christie 


I 

PREPARING YOUR 1963 INCOME TAX RETURN 

Take lime lo run down and claim 

every deduction to which you're 

entitled, business, non-business 

income-producing and personal. 

Don't confuse proposed rules for 

1964 income tax returns with 

current rules which must be observed 

in preparing the 1963 

income tax return. 

By HAROLD J. ASHE 

Ware in preparing the 1963 individual 

income tax return can be financially 

rewarding for most exhibitors. Every 

additional deduction that's run down and 

claimed reduces the income tax bill. Conversely, 

every deduction that is overlooked 

boosts the income tax bill. 

Even if the exhibitor retains professional 

counsel to prepare his income tax return 

this fact, in itself, may not result in the 

lowest possible income tax bill. Some significant 

facts may be unintentionally withheld 

from counsel. This is especially likely 

to occur in non-business income-producing 

situations and in personal deductions. There 

may be certain alternatives that the exhibitor 

himself must choose. 

TIME WELL SPENT 

1. Informational reporting of dividends 

and interest. 

2. Business travel expenses. 

3. Self-Employed Individuals' Retirement 

Act. 

Starting January 1, 1963, taxpayers have 

been under strong compulsion to keep 

track of all interest and dividends received. 

This is because from that date infonnational 

returns have been filed with 

the government by companies and institutions 

paying interest and dividends. Copies 

of these returns are supplied to those reported 

as receiving payments. So, exhibitors 

having any such income should 

carefully search out these records to ensure 

a complete disclosure of all such income 

in their income tax return. 

The rules on business travel have been 

tightened up. Supporting records are now 

imperative and lack of tliem will result in 

a denial of such deductions. Any such 

business expense, properly supported and 

justified, should be deducted. This is a 

legitimate cost of doing business, so long as 

it is serving a bona fide business purpose. 

The expenses directly attributable to attending 

an exhibitor's association convention 

are deductible, including transportation, 

lodging and meals, tips and certain 

incidentals, such as registration fees and 

now, for the first time, a reasonable outlay 

for laundry and drycleaning on trips. 

Nightclubbing, sightseeing and similar personal 

outlays are not deductible. 

SELF-EMPLOYED INDIVIDUALS' 

RETIREMENT ACT 

Effective with 1963, exhibitors may take 

advantage of the Self-Employed Individuals' 

Retirement Act, passed in 1962. 

The Act permits self-employed persons to 

invest in an approved retirement plan. Up 

to 10 per cent of a taxpayers earned income, 

or a maximum of $2,500, whichever 

Every $100 of deductions is worth at least 

$20 in reduced income taxes, assuming the is the lesser amount, may be so invested. 

exhibitor has any taxable income. So, the Only one-half of the amount so invested, 

pcssible income tax savings that may be at however, may be deducted from taxable income 

stake should warrant the exhibitor in 

as a tax-cutting device. What's 

spending considerable time in searching out more, only part of earnings from the business 

every legithnate deduction to which he's 

may be credited to self-employment, 

entitled. The time so spent may be more the balance being considered earnings on 

profitable than a comparable amount of capital investment which must be excluded 

time spent in any other business activity. in determining the amount that can go into 

While this article addresses itself to the a retirement plan. 

non -corporate theatre owner in preparing The Act is far less liberal than its proponents 

his individual income tax return, certain 

had hoped for. Employes, with 

parts are equally applicable to the corporate 

certain exceptions, must be covered at the 

owner, as such, as well as the cor- 

taxpayer's expense. There are other re- 

porate executive in preparing his individual 

strictions. Funds so invested are frozen 

return.) 

and cannot be touched by the taxpayer, 

By the time this article is printed, the except with penalties, until he reaches age 

proposed changes in the Internal Revenue 59' 2 or sustains total disability before 

Code may have been enacted, even if not then. The Act, in fact, is heavily weighted 

enacted by publication date, the changes in favor of certain self-employed individuals 

who have few or no employes and who 

being proposed are likely to be given widespread 

publication. Coming coincident with do not need to exclude a certain part of 

the deadline for filing the 1963 income tax their net earnings because they do not need 

returns, this can create considerable confusion. 

to consider capital investment. 

Fact to remember: The old rules Changing circumstances of a particular 

apply in the preparing of 1963 income tax individual may make a presently desirable 

returns. 

retirement program less desirable in the 

1963 CHANGES 

future. It cannot be urged too strongly 

that exhibitors get disinterested professional 

However, there were some changes made 

counsel on any contemplated retire- 

in 1962, effective with 1963 Income tax returns. 

ment program they are planning to build 

Because 1963 Is the first year in around the Act. This is especially imment 

which they are in effect, they deserve special 

portant if the contemplated income tax 

attention. They Include: 

saving is the primary consideration. There 

may be no net saving! 

DEPRECIABLE ASSETS 

Tlic cxliibilor should carefully review 

the year to make certain that all depreciable 

assets acquired during tlie year 

are reflected in his depreciation schedule. 

If any such assets acquired in 1963 fail to 

show up in his 1963 tax return, this oversight 

is likely to be repeated for the life of 

the assets. Example: An asset cost $250, 

has a ten-year life. The exhibitor is in the 

30 per cent tax bracket. The income tax 

in 1963 is increased by $7.50, due to the 

oversight, and this may seem to be negligible; 

but, over the life of the asset, the total 

additional income tax paid may be many 

times that $7.50, depending on the applicable 

income tax rates in subsequent years. 

Some thought should be given to the depreciation 

method elected on assets acquired 

in 1963. An accelerated method will 

generate a larger depreciation charge in 

1963 than the straight-line method. The 

tax-saving impact of the larger deduction 

will be detei-mined by the applicable tax 

bracket rate. The higher the tax rate, the 

greater tlie immediate income tax saving. 

However, if earnings have been unusually 

low, there may be reason to hold the new 

depreciation charge to the smallest possible 

amount in 1963, retaining a maximum 

amount of unrecovered cost for spreading 

over subsequent years. Tiiere may be no 

taxable income in 1963. regardless of the 

depreciation method u.sed on such assets. 

If otherwise qualified, certain assets may 

lay the basis for claiming the one-time 20 

per cent additional first-year allowance of 

cost, up to limits. Here. too. the choice 

should be made on the basis of the impact 

of the income tax bill. In a good many 

instances, because of low earnings, it may 

be better to pass up this allowance, creating 

larger depreciation charges in subsequent 

years. 

DEPRECIATION METHODS 

It should be noted that the various depreciation 

methods and the additional 

first-year depreciation allowance permit 

an exhibitor a considerable amount of 

flexibility each year in which he's acquired 

depreciable assets. Consistency is not required 

in making a depreciation election. 

One asset may be depreciated by the 

straight-line method while another may be 

depreciated by a stepped-up method. In a 

good many instances, this flexibility may 

make it possible to level taxable income in 

successive years, keep within a certain tax 

bracket. 

This year, in considering which depreciation 

method or methods sliould be 

used, an exhibitor should also make an 

"educated guess" as to the probable passage 

of the tax-cut law in 1964, if not already 

passed. A given amount of depreciation 

charges in 1963 will be worth more 

than a like amount in 1964 assuming that 

in both years tlie exhibitor is in the same 

taxable income bracket, and tax rates have 

been cut. So, larger nexi> depreciation 

charges in 1963 may be worth more than 

if spread over sub.scquent years (accelerated 

vs. straight-line methods). 

INVESTMENT CREDIT 

An exhibitor should claim any investment 

credit to which he is entitled on as- 

.sets purchased in 1963. The allowance is 

not available on buildings and structural 

components. The u.seful life is a factor in 

determining the amount of tlie credit. 

22 


I tent 

Form 3468 should be used to figure the 

credit and this amount must be transferred 

to page one, line 13c of the Individual Income 

Tax Return. 

BAD DEBTS 

Non-business bad debts, such as loans 

that have gone sour, should be deducted in 

1963, if that is the year worthlessness has 

been established. Such bad debts must be 

treated as short-term capital losses. Uncollected 

loans made to relatives may or 

may not be deductible losses, depending on 

the circumstances. If made without expectation 

of repayment, such a loan, in fact, 

is a gift. Failure to use efforts to effect 

collection will also disqualify a deduction. 

CAPITAL-LOSS CARRYOVER 

Some taxpayers fail to carry over capital 

losses established in prior years. The excess 

of capital losses over capital gains is 

deducted from ordinary income to the exof 

the taxable income, or $1,000, 

whichever is the lesser amount. For this 

determination, taxable income is figured 

without regard to capital gains and losses 

or personal exemptions. If, for example, 

an exhibitor had a capital loss in 1962 in 

excess of the deductible amount, the carryover 

loss, up to the maximum deductible 

amount, should be claimed in his 1963 income 

tax return. 

CASUALTY LOSSES 

An exhibitor should review 1963, going 

back to January, to reconstioict all deductible 

casualty losses he's sustained. Any 

insurance recovery must be taken into account 

in determining the amount of the 

net casualty loss, if any. On depreciable 

assets, depreciation must be taken into account 

in determining the deductible loss. 

The loss may be either business, non-business 

income-producing or personal in nature, 

such as the destnaction of household 

furnishings. The casualty loss may be the 

result of a flood, hurricane, fire or other 

uninsured or underinsured disaster, or be 

from theft or embezzlement. 

DIVISIBLE EXPENSES 

An exhibitor may have what may be 

called mixed or divisible expenses; that is, 

the expenses are partly business and partly 

personal. Or, they may be partly non-business 

income-producing, such as from a 

rental, and partly personal. Some of these 

expenses in their entirety may be treated 

as personal deductions, but many may not 

be. A tendency persists among taxpayers 

not to pro rate such expenses between business 

or income-producing and personal, 

when they're fully deductible personal expenses. 

This is unwisely justified on the 

grounds that it saves some time by not 

making a division and allotting the share 

of expenses where they properly belong. 

Example of this includes the operation of 

a car used both in business and for personal 

convenience. The entire amount of 

the car license cost and interest, if any, 

may be deducted as personal items. Why 

divide them?, the taxpayer may reason. Or, 

a rental property, such as a duplex, may be 

one-half rented and the other half occupied 

by the taxpayer. The property tax, if 

not divided, can be fully deducted as a personal 

item. 

However, this practice of not dividing the 

expenses can sharply increase a taxpayer's 

income tax bill. By deducting such part of 

car expenses as are chargeable to the business 

as a business expense, the net business 

income and the total income from all 

sources is reduced. The same is ti"ue of an 

income-producing property also occupied 

in part by the taxpayer. The lower the 

total income, the greater the likelihood that 

any given amount of itemized and strictly 

personal deductions alone will exceed the 

amount of the available standard deduction. 

The lower the income, the smaller 

will be the amount of medical expenses 

that must be excluded. 

What's more, the exhibitor who doesn't 

carefully make a division of businesspersonal 

or non-business income-producing-personal 

expenses may end up by not 

even claiming some business or non-business 

income -producing expenses which, as 

personal expenses only, are not deductible. 

Example : Gas and oil operating a businesspersonal 

car. Deductible depreciation on a 

car may be substantial, even if only used 

partly for business. The personal part is 

non-deductible. 

ITEMIZING VS. STANDARD 

DEDUCTION 

A good many taxpayers continue to use 

the standard deduction in lieu of itemizing 

personal deductions, often increasing their 

income tax bill by so doing. Here, too, 

time-saving is the excuse. Fact worth remembering: 

It is often the last hard-tofind 

deductible personal outlays that can 

boost the itemized personal deductions 

Continued on following 

Comfort-Engineered 

THEATRE SEATING 

by HEYWOOD-WAKEFIELD 

Patrons of Detroit's luxurious Fisher 

Theatre enjoy the comfort of 2,081 

gold and white Heywood-Wakefield 

Theatre chairs, TC-700. Aisle standards, 

center panels and chair backs are of 

rigidized steel. Large, shaped arm rests 

are an additional comfort feature. 

Houston's Windsor Cinerama 

Theatre provides the utmost comfort 

for its patrons with 1,005 Heywood- 

Wakefield TC-706 Airflo Rocking 

Chairs. These chairs feature coil spring 

seats and backs and foam-padded upholstered 

arms. The spring base mechanism 

automatically retains a comfortable 

seat-to-back ratio regardless of how 

the patron shifts his weight or position. 

• Heywood-Wakefield theatre seating features chairs 

with deeply padded backs and coil spring seats which 

conform readily to provide perfect comfort in any position. 

They add a spirit of luxury to any theatre ... plus 

unequaled durability, comfort and economy. See Sweet's 

Catalog (36d/He) or let us send you a portfolio describing 

the entire Heywood-Wakefield line. 

page 

BOXOFFICE : 


23

Including 

YOUR 1963 INCOME TAX RETURN 

Continued horn preceding page 

i 

above the amount allowed by taking the 

standard deduction. 

In addition to the more obvious medical 

expenses, others include hearing aids, 

crutches, seeing-eye dogs upkeep* 

, 

artificial teeth and limbs, if prescribed 

by a physician, vitamins. 

Other expenses worth checking on with 

a view to establishing additional personal 

deductions are: contributions, including the 

fair market value of property donated. 

Some time-payment interest may be overlooked, 

particularly on revolving credit accounts. 

The amount of the deductible sales 

tax can be determined by using a table 

available from the nearest Internal Revenue 

Service office. It is based on the prevailing 

tax rate in the area and the income 

bracket of the taxpayer. 

DECLARATION OF ESTIMATED 

INCOME TAX 

In preparing an income tax estimate for 

1964, an exhibitor should take into account 

lower income tax rates, if the lower rates 

have been enacted by the date for filing 

the estimate. If passed subsequently, the 

taxpayer should be prepared to amend his 

estimate on the next quarterly payment 

date after enactment, if in the meantime 

there's been no material increase in his 

estimated taxable income for the year. 

Century Holds Training Session for Engineers 

POWERFUL PLUNGER CLEARS 

CLOGGED TOILETS 

in a Jiffy! 

Century Projector Corp. recently held training sessions for Altec service engineers at its factory in Long 

Island, N.Y. The training covered Century's American-mode projectors and Century's all-transistor sound 

systems. Shown in the picture above, from left, are, Altec engineers: D. S. McLean, George Evans, Artie 

Baus, Ralph Kautzky, Jock Gnirrep, Jim Raia, and Peter Capone. In the picture below, from left, are, 

Altec engineers: M. Goldberg, H. Schwartz, Robert Sweeny, H. Lateltin, S. McGuigon, J. Eves, and F. Hall. 

Clear Messy, Stuffed Toilets 

Cut Maintenance Costs with 

TOILAFLEX^ 

Toilet 

[^JftNGLt] Plunger 

Ordinary plungers just don't seat properly. 

They permit compressed air and water to 

splash back. Thus you not only have a 

mess, but you lose the very pressure you 

need to clear the obstruction. 

With "Toilaflex", expressly designed for 

toilets, no air or water can escape. The 

full pressure plows through the clogging 

mass and swishes it down. Can't miss! 

* Designed to flex at any angle 

* Suction-rim stops splash-back 

* Centers itself, can't skid around 

* Tapered tail gives air-tight fit 

Go< a "TOILAFLEX"' lor your home loo. 

Potilivc insurance aHainsl stuffed toilet. 

$^65 

Higher in Canada 

AT YOUR HARDWARE SUPPLIER 

\ I Refund 

mAwmnLU'mmi 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most popular corbon saver. Used by more 

theatres than ALL other mattes COMBINED. 

Hundred, postpaid: t>

: January 

. . planned 

. . planned 

A Do-lt-Yourself Marquee Project by Manager 

;01LDC0U)IfY 

Here's how an old fashioned marquee can be transformed into a bright modern one with visibility of 600 

feet in any direction. Don McDonald, manager of the Old Colony Theatre, Plymouth, Mass., an Interstate 

circuit house, plagued by the old marquee which customers couldn't read unless they got right up to it, 

went out and bought two pieces of marine plywood, 4x10, had them painted, put tracks on them for 

letters, and lit the whole thing up with three spots. Here's a before (left) and after shot showing how a 

manager's ingenuity paid off. Manager McDonald took the photos and a recap of his marquee experiences 

to the Theatre Owners of New England (TONE) workshop conference at Nick's in Boston, Wednesday, 

November 6, as an example of how old-fashioned marquees can be modernized inexpensively. 

Kodak World's Fair Manager 

Thomas M. Connors has been appointed 

general manager of the Kodak Pavilion at 

the New York World's Pair, and Roy F. 

Home has been named assistant manager. 

Connors retired earlier this year as general 

manager of the company's northeastern 

sales division in New York City, but rejoined 

Kodak to assume his World's Fair 

duties. 

SCREEN 

PAINT 

ULTRA WHITE SCREEN COATING 

• Stays white permonenHy. 

• Outwears ordinary flat paints. 

• Ends screen painting problems. 

• Helps you get picture perfection 

• Weather and dirt resistant. 

• Glare free No brush marks 

• Pure alkyd NOT water thin 

• Apply With brush, roller or spray 

• Maximum coverage, economy 

_ 

^^^^ 

^^^^ 

NEW- 

TWO-CAR 

POST SPEAKER 

Designed at the request 

of drive-in theatremen 

for a speaker 

that will eliminate malicious 

damage . . . 

for use at back ramps 

and on areas where 

damage Is high . . . 

Delivers quality sound 

H^H on both sides of 

speaker. 

THEHTRE 

5EP""S 

IHEIKS 

150 POinTS 

LiRUlIE 

MU! 

RCA'S COMPREHENSIVE 

SERVICE CHECKLIST INCLUDES: 

la SPEAKERS 

SOUNDHEADS 

El AMPLIFIERS 

El POWER SUPPLIES 

El SOUND CONTROLS 

El MOTORS 

El FREQUENCY RESPONSE 

El SOUND QUALITY ANALYSIS 

The RCA Theatre Service Program is 

planned to be thorough . to 

be complete . to produce 

superior performance. Thousands of exhibitors 

enjoy this better service program 

—why don't you? 

TECHNICAL PRODUCTS SERVICE 

RCA SERVICE COMPANY 

A Division of Radio Corporation of America 

BOXOFFICE : 

Write or Wire for Full DeUils. Prices on All Items 

DRIVE-IN THEATRE MFG. CO 

p. O. Box 247, EdwordsYirlc, Kansos 

Phone: HAmilton 2-5400 

6, 1964 25

— 

EQUIPMENT €r 

DEVELOPMENTS 

Automatic Vender Dispenses 

Ladies' Nylon Hosiery 

FOR MORE 

INFORMATION 

Use Readers' 

Bureau Coupon on Page 27 

An automatic vender of ladies' nylon 

hose is now available from Gold Medal 

Products Co., manufacturer of nationally 

distributed popcorn, cotton candy and 

other refreshment machines. Gold Medal 

successfully redesigned and adapted an 

experience-tested detergent vending machine, 

widely used in coin-operated 

laundries, to the dispensing of hose. The 

venders are intended to be stationed in 

locations such as theatre restrooms, office 

buildings, etc., where replacement hose 

can be conveniently purchased. The hosiery 

is available from the venders in six standard 

S'zes, plus stretch lines, in seamless, 

flat knit, and seamless mesh at competitive 

prices. Gold Medal manufactures the 

venders at its Cincinnati headquarters and 

will distribute all hosiery from there, prepackaged 

in a miniature version of the 

department store "art work" box and 

sealed at the mill for freshness. Quality of 

the hose is said to be identical with that 

.sold in first-class stores. 

Single Machine Performs 

All Soft Drink Operations 

A single machine, designed for concessionaires 

who must serve large crowds in a 

minimum of time, which combines all the 

four operations of soft drink dispensing 

cup dispensing, icing, filling and capping 

was introduced by the Dixie Cup Division 

of American Can Co. at the Now York 

tradeshow of the National Ass'n of Concessionaires. 

It Is only about eight feet long 

by three feet wide. It Is most efficiently 

operated by two persons and, under such 

conditions, will turn out a minimum of 

3.600 sealed cups per hour. It can be used 

with 7, 9, 10, 12 and 14-oz. cups. A tray 

holding 20 cups (four rows of five) is 

placed at one end of the machine which 

then passes under a five-in-line cup dls- 

penser (extreme upper left) which drops 

the cups in the tray. The tray then moves 

under the icing section. One operator levels 

the ice into the receptacles in the icedispensing 

plate and the 20 measured portions 

of ice are dropped into the cups. The 

trays then move to the five-nozzle dispenser 

and on to the sealing unit. There, a 

sheet of perforated closure material is 

sealed to the 20 cups and a heated capper 

head presses the sheets on the cups, sealing 

the closures over the brims and simultaneously 

severing the perforations. No special 

power hookup is required. 

New Line of Spring-Mounted 

Self-Propeiled Animal Rides 

A delightful new line of spring-mounted 

rides called "Buck 'n Bounce" is being introduced 

for drive-in playgrounds after 

sustained, actual tests by Pun in the Sun 

of Florida. There is a choice of seven 

bouncy animals, two fowl or jet plane, 

mounted on scientifically designed breakproof 

springs to eliminate pinching of 

curious little hands or feet. Construction is 

of Pibcrglas and rustproof metal to give 

maintenance-free perfonnance and little 

space is required. Color-fast paints are 

under protective coating. No attendant is 

needed, as there is nothing mechanical to 

Claims mnde for product described editorially 

on this and other pages ore taken from the 

monufocturcrs' statement. 

go wrong. Installation is easy and the ride 

is ready within minutes of unpacking. The 

Piberglas mold base is simply filled with 

cement and let dry. The rides are modestly 

priced. The base can also be bolted to a 

floor for indoor use. 

New In-Car Heater Warms 

Auto in 60 Seconds 

Eprad, Inc.'s new Golden Hot-Shot electric 

in-car heater will make the average 

automobile warm and comfortable in 60 

seconds, according to company engineers. 

It is designed to be placed on the floor of 

the car to allow an unobstructed view of 

the drive-in theatre screen. The compact 

heater is constructed of stainless steel and 

aluminum to resist rust and corrosion. A 

heavy-duty heating element, designed by 

General Electrics industrial heating department, 

provides safe, reliable heat. The 

rugged, corrosion-resistant Inconel tubular 

healing element is sealed with silicone to 

prevent the entry of moisture even under 

the most adverse weather conditions. The 

heater incorporates a unique, louvred design 

so that the movie patron cannot accidentally 

touch the heating element, and 

the hot air. circulated by a special motor 

and shrouded fan, is split into two divergent 

streams for optimum distribution. 

26 


'' 

NOW! 

: January 

CONDENSED INDEX OF PRODUCTS 

Page 

ATTRACTION BOARDS & LETTERS 

Adler Silhouette Letter Co 6 

Poblocki & Sons 21 

Wagner Sign Service, Inc 11 

BOXOFFICES, FRONTS 

Poblocki & Sons 21 

CANDY APPLE COOKER 

Supurdisplay, Inc. 

Server Sales, Inc 12 

CARBON SAVERS 

Call Products Co 24 

COFFEE DISPENSERS 

Steel Products Co 10 

DRINKS, SOFT 

Crush International, Inc 8 

DRIVE-IN BOXOFFICE 

CONTROL SYSTEM 

Eprad, Inc 15 

DRIVE-IN SCREEN PAINT 

Drive-In Theatre Mfg. Co 25 

DRIVE-IN SCREEN TOWERS, BOX- 

OFFICES, STEEL FENCING 

AND WING WALLS 

Selby Industries, Inc 20 

DRIVE-IN TWO CAR 

POST SPEAKER 

Drive-In Theatre Mfg. Co 25 

FILM CEMENT 

Fisher Mfg. Co 20 

FIREWORKS 

Liberty Display Fireworks Co 20 

ICE CREAM MERCHANDISER 

Bally Case & Cooler Co 12 

LEASING, THEATRE EQUIPMENT 

Ballantyne Inst. & Elect., Inc 18 

POPCORN BUTTER 

Dairy Service Co., Inc 10 

POPCORN SCOOPS 

Speed Scoop 8 

PROJECTION ARC LAMPS 

Ashcraft Mfg. Co., C. S 3 

PROJECTORS 

Camera Equipment Co 18 

North American Philips Co 13 

PROJECTION & TRANSISTORIZED 

SOUND SYSTEMS 

National Theatre Supply Co 17 

'Improvement 

9 PAYS... I 

Do It / 

/ , 

IMPROVE YOUR THEATRE 

AND 

YOU 

IMPROVE YOUR BUSINESS 

Page 

PROJECTION CARBONS 

Union Carbide Corp., 

Carbon Products Div 19 

RECTIFIERS 

Strong Electric Corp 6 

SEATING 

Heywood-Wakefield Co 23 

Irwin Seating Co 25 

SNOW CONE EQXnPMENT 

Samuel Bert Mfg. Co 10 

Page 

THEATRE STAGE RIGGING 

& DRAPERIES 

R. L. Grosh & Sons 

Scenic Studios 9 

TOILET PLUNGERS 

Toilaflex, Stevens-Burt Co 24 

THEATRE TECHNICAL SERVICE 

RCA Service Co., Div. of 

Radio Corp. of America 25 

XENON LAMPS & POWER SUPPLIES 

XeTRON Div., Carbons, Inc 21 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The AAodern Theatre Section or described in the "New 

Equipment and Developments" and "Literature" and news pages. Check: The advertisements 

or the items on which you want more information. Then: Fill in your 

name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape cbsed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of January 6, 1964 

Page 

D Adler Silhouette Letter Co 6 

D Ashcraft Mfg. Co., C. S 3 

n Ballantyne Inst. & Elect., Inc 18 

n Bally Case & Cooler, Inc 12 

D Bert Mfg. Co., Samuel 10 

D Call Products Co 24 

n Camera Equipment Co 18 

n Carbon Products Division 

of Union Carbide 19 

n Crush International, Inc 8 

D Dairy Service Co 10 

n Drive-In Theatre Mfg. Co 25 

D Eprad, Inc 15 

n Fisher Mfg. Co 20 

n Grosh & Sons Scenic Studios 9 

n Heywood-Wakefield Co 23 

n 

Page 

Irwin Seating Co 25 

D Liberty Display Fireworks Co 20 

Nationol Theotre Supply Co 17 

n North American Philips Co 13 

D Poblocki and Sons 21 

D RCA Service Co. 

Div. of Radio Corp. of America 25 

Selby Industries, Inc. 

n Speed Scoop 

D Steel Products Co. ... 

NEW EQUIPMENT and DEVELOPMENTS 

Strong Electric Corp 6 

n Supurdisplay, Inc., Server Sales, Inc 12 

D 

Toilaflex, Stevens-Burt Co 24 

n Wagner Sign Service, Inc 11 

n 

Xetron, Inc., Div., Carbons, Inc 21 

Page 

Page 

^SECtlO" 

BOXOFFICE : 

6, 1964 

n Automatic Hosiery Vender 26 

n Single Machine Performs 

All Soft Drink Operations 26 

n Spring-Mounted Animal Rides 26 

n In-Car Heater for Fast Heat 26

Raleigh 

Liebenberg, 

about PEOPLE 

and PRODUCT 

Seeman Kaplan. Minneapolis architect, 

died November 26 while visiting his daughter 

in Tulsa. Mr. Kaplan was an original 

partner in the architectural and engineering 

firm of Liebenberg, Kaplan. Glotter & 

Associates. He and his brother-in-law, 

Jack J. Liebenberg, formed a partnership 

that has been maintained since 1920. Mr. 

Kaplan was a member of the American 

Society of Registered Architects and a 

member of Tau Beta Chi and Alpha Rlio 

Chi. honorary engineering and architectural 

fraternities. 

Mr. Kaplan and his firm designed many 

new theatres and created plans for reniodelint,' 

many others over the years. He 

is survived by his widow, Sada S., Minneapolis: 

the daughter, Mrs. Sidney Matles, 

Tulsa: a brother, A. A. Kaplan, and sister, 

Mrs. Jack 

i i 

both of 

Minneapolis. 

Eprad. Inc.. has substantially expanded 

its engineering space, a move made necessary 

by profitable diversification into new 

markets and steadily rising sales which require 

additional space for engineering and 

quality control and testing facilities. With 

the recent expansion, the third in the last 

18 months, Eprad now occupies the entire 

first floor of the Toledo Temiinal Railroad 

building and areas on two other floors. 

Robert C. Hedler is director of the engineering 

department. 

Victor G. Petrone Co. has been named 

sales representative for Blazon, Inc., of 

Akron, Ohio, and will maintain a showroom 

in Los Angeles of the manufacturer's 

line of children's outdoor play equipment. 

John P. Reilly of San Francisco has 

been appointed syrup representative in the 

western sales division of Royal Crown Cola 

Co., according to J. B. Cooper, manager of 

the fountain sales department. Reilly succeeds 

John Norton who has been named 

district manager. 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nam* 

Theatre or Circuit.. 

Seating or Car Capacity.. 

Street 

City 

j^ 

Number 

Position.. 

State.. 

Fold along this line with BOXOFFICE address out. Staple or tope closed. 

HAVE YOU MADE ANY IMPROVEMENTS LATELY? 

We'd like to know about them and so would your fellow exhibitors. 

If you've installed new equipment or made other improvements in your 

theatre, send us the details—with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessions 

sales, etc.—faster, easier or better— let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

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BUSINESS REPLY ENVELOPE 

Closi Permit No. 874 Section 34.9 PLiR - Komoi City, First - Mo. 

BOXOFFICE-MODERN THEATRE 

825 Van Brunt Blvd. 

KANSAS CITY 24, MO 

Charles V. Lipps, president of the Curtiss 

Candy Co. and chairman of the board of 

the Candy, Chocolate & Confectionery Institute, 

has been appointed a member of 

the board of the National Ass'n of Concessionaires, 

representing the suppliers segment, 

by Edward S. Redstone, president of 

NAC. At the same time. Redstone announced 

the appointment of Beverly Miller 

of Kansas City. Mo., as a regional vicepresident 

of NAC for Region 4 embracing 

the states of Missouri, Iowa, Nebraska, 

North and South Dakota and Minnesota. 

Miller, a member of the concessionaire 

segment of NAC, operates theatres in Missouri. 

He is also an officer of the United 

Theatre Owners of the Heart of America, 

and has been instrumental in staging many 

successful NAC regional conferences in 

Kansas City in conjunction with the annual 

conventions of the Heart of 

America theatre group. 

A NEW. MODERN plant costing about a million 

dollars will be built at Oklahoma City 

by the Oklahoma Coca-Cola Bottling Co. 

near the state fairgrounds. The new plant 

will be situated on a ten-acre tract and 

will contain 127,000 square feet of floor 

space, compared with the present facility's 

17,000 square feet. Ground will be 

broken early this year, with completion 

expected in the spring of 1965. 

Dr. Cyril J. Staud. Eastman Kodak vicepresident 

in charge of research, retired 

January 1 after nearly 40 years of service 

with the company. During those years. Dr. 

Staud has been identified with many of the 

company's major advances in black-andwhite 

films, with the introduction and improvement 

of color films, and with the extensive 

growth of the Kodak research 

organization. 

Succeeding Dr. Staud is Dr. John A. 

Lcermakers who came to Kodak Research 

Laboratories in 1934 after two years at 

Harvard University as a National Research 

Fellow. He became associate director of 

Kodak Research Laboratories in 1961. 

Dr Pepper Co. chairman and president 

Wesby R. Parker was elected first vicepresident 

of llie Grocery Manufacturers 

Ass'n of America. Inc.. at its 55t!i annual 

meeting hold in Now York City, November 

ll-i:i. 

The MODERN THEATRE SECnON

il981' 

« ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOUBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

EStcno" 

J 

Theatre Anniversary 

Is Happy Day for 650 

The Cinerama Theatre celebrated its 

first anniversary in San Diego by giving a 

birthday party to over 650 handicapped 

people. 

Worthington "Buzz" Holt, managing director 

of the Lockwood & Gordon theatre, 

joined forces with Bob Knight of the Labor 

Community Services Committee of San 

Diego in sponsoring the special showing of 

"How the West Was Won" at a 1:30 

matinee. 

Contributing their talents for the benefit 

event were the projectionists, the bakers, 

the building service workers. Tanner Bus 

Lines, the Red Cross, the fire fighters and 

the regular theatre staff. The firemen assisted 

people from their cars and buses into 

the theatre. 

In addition to seeing the MGM-Cinerama 

production, guests at the birthday party 

were given orange drinks and cake. Before 

the first curtain live entertainment was 

supplied by banjo and guitar artists, singers 

and a clown. Prank Van Cleve from 

TV station KOGO was master of ceremonies. 

Holt and his staff distributed a specially 

prepared mimeographed eight-page program 

to everyone. 

People of all ages attended representing 

12 health and welfare agencies including 

cerebral palsy, muscular dystrophy, cystic 

fibrosis, mentally retarded children, an 

orphanage and the U.S. Naval Hospital. 

Some came from as far away as Encinatas 

40 miles to the north. Transportation 

for these people was difficult to arrange 

so the Encinatas Chamber of Commerce 

picked up the tab for the roundtrip 

cab fare. 

The Cinerama Theatre was in its 35th 

week of "How the West Was Won" (November 

19) but Holt proudly said, "This 

was the most wonderful audience we ever 

played to." 

Humor in Signs on Girls 

Gets Laughs for 'Mine' 

Lew Bray jr. hung signs, pointed with a 

little humor, on two of his girl staffers, 

front and back, reading: 

Texas Theatre Unfair to Webster's Dictionary 

. . . 'Take Her, She's Mine' Is Too 

Furmy for Words." 

And the other sign: 

"Texas Theatre Now Showing . . . 'Take 

Her, She's Mine ... Do You Think They 

Really Mean It?" 

The girls paraded along Main street of 

Pharr, Tex., were good for a few laughs 

and a little business. 

BOXOFFICE Showmondiser Jan. 6, 1964 

Lovely red-headed Diane Liotta, Fox Warfield Theatre cashier and candygirl, sits under the "Yum Yum" 

Tree in the lobby (right), where this attractive garden scene was set up by on artificial tree store, called 

the Tree House. A special orange tree, valued at $50, is pictured in the front lobby of the theatre (left 

photo). This was donated by the Tree House, to be awarded in a drawing to one of the patrons who 

attended the film during its run at the Warfield. 

Garden Display in Lobby Is Striking 

Yum Yum' Plug; Tree Giveaway Added 

Promotion for "Under the Yum Yum 

Tree" was begun well in advance of the 

opening at the Fox Warfield Theatre in 

San Francisco when an attractive outside 

display, using color photos and "Yum Yum 

Tree" cutouts was set up on Market street. 

At the same time, one-sheets were placed 

in entrances along Taylor street. 

Inside the theatre two displays of artificial 

trees were set up by a local artificial 

tree company, called the Ti-ee House. In 

exchange for the publicity the tree firm 

donated a $50 tree to be awarded in a 

drawing from entries by patrons. 

These two displays were already up when 

the special sneak invitational preview of 

the film was held. Besides members of the 

press, radio and television, film people and 

many college leaders from surrounding 

schools, especially from fraternities and 

sororities and school publications, were invited. 

With the paying patrons, there was 

a full house which made the preview a huge 

success. 

A special screening also was held for the 

critics from the papers, including a wellknown 

TV critic, who later ran a scene 

from the film free of charge on his "Movie 

of the Day," show. Also at the screening 

was the local cast from a play group which 

has been presenting "Under the Yum Yum 

Tree" in San Francisco for over a year. 

Preparations for publicity 

for the "Yum 

Yum Girls" from the film were made, but 

— 1 — 

their visit v/as canceled at the last minute. 

Macy's was contacted for tieins and this 

big store set up a drawing, awarding some 

free passes to the film, when their shipment 

of the "Yum Yum" sheets arrived. 

"Yum Yum" stickers were handed out at 

the previews to all patrons, along with the 

souvenir programs. Others were distributed 

at various places in town and were sent 

to the newspapers, radio and TV stations, 

where they were stuck on desks, in windows, 

etc. All staffers wore their metal 

"Yum Yum" badges at the theatre in advance 

and during the nin of the film. 

San Carlos Giveaway, Too 

Tom Singer, manager of the Carlos Theatre 

in San Carlos, Calif., promoted an 

ornamental tree from Granara's Flowers, 

which he gave away to the lucky person on 

a draw at the close of the run of "Under 

the Yum Yrun Tree." The yellow tin tags 

(I'm available for Yum Yum), attached to 

the tree, went like hot cakes. 

'Mary' for Birthday Party 

Radio station WCCC, Hartford, Conn., 

took over the Strand Theatre one day for 

a screening party in celebration of the station's 

16th anniversary. The station distributed 

"birthday" tickets to see "Mary, 

Mary." William and Max Savitt, WCCC 

owners, cut the cake.

. . every 

) . Glasses 

were 

Showman's Bride Is a Gem; She Becomes His 

No-Cost Assistant in Theatre Promotions 

The wife of showman Jack Lowrey is a 

jewel of unexpected lustre. Jack, owner and 

manager of the Ritz Theatre in RussellvlUe, 

Ark., was married to Gail, an airline 

hostess, late in 1962 and he soon was delighted 

to find he had a no-cost promotion 

aide as well as a wife. 

Quoting LowTcy, Gail was a perfect assistant 

in behalf of "Come Fly With Me," 

the comedy about thi'ee airways hostesses. 

A week before the film opened Gail put 

on her hostess uniform, dusted off her airways 

bag and placed herself alongside a 

40x60 display in front of the theatre and 

started asking passersby. in a mamier that 

only airlines hostesses can do, "Would you 

like to Come Fly With Me next Sunday?" 

In a town the size of Russelhille 'population 

about 10,000 1 , Lowrey reports the comments 

"were fantastic . 

bridge 

club, gossip and teenager were talking 

about that good-looking hostess down at 

Jack Lowrey is seen above in buck teeth, etc., for "The 

the Ritz." 

Nutty Professor," while his bride Gail is shown in 

Gail would alternate between the front 

the Riti Theotre lobby in her airplane hostess uniform 

of the theatre and the inside of the lobby, 

which she wore for "Come Fly With Me." The 

the latter during intermissions. Lowrey 

young couple operate the Lowrey Theatres in Russellville 

and Dardanelle, Ark. 

also had her seated at a table with all the 

necessary information, questionnaires, etc., 

about how to become an airways hostess. 

This, of course, was of big interest to the fessor photos. This got a picture story in 

teenage girls. 

the local paper. 

For "The Nutty Professor," Lowrey himself 

"dressed up." Getting a dentist friend that it cost "absolutely nothing"—just a 

And the beauty of the promotion was 

to fix him up a set of grotesque buck teeth, little time and effort! 

Lowrey donned a white lab .smock, put on a There was a real wine and roses atmosphere 

around the Ritz Theatre in promo- 

fake nose and bushy eyebrows, combed his 

hair dow^n over his face, inserted the false tion of "Days of Wine and Roses." A 

teeth and joined Mr. Peanuts in front of local floral shop fixed up a wine and roses 

the theatre. The latter was a local character 

he hired to wear a uniform sent him bottle supplied by Lowrey, who later drank 

display basket for the boxoffice (wine 

by the Planters Peanuts Co. representative. the wine ! of champagne were 

Both gave away prizes provided by the prominent around the concessions counter 

Planters company—whistles, coffee spoons and cashier's cage. Red colored jello filled 

and autographed Mr. Peanuts—Nutty Pro- the glasses instead of the wine. 

Wiener Roasts Popular With Spook Frolics 

Stanley Warner of Texas found the combination 

participated in the event. Five spook hits 

of a Spook frolic and free wiener on the screen included Horrors of the Black 

roast-marshmallow toast very successful In Zoo, How to Make a Monster, Brain Eaters, 

its drive-in theatres. They were presented Terror of Year 5000 and Invasion of the 

on Halloween in Dallas, Houston and San Saucer Men. 

Antonio, and were so popular that several In Houston, the participants were the 

managers repeated the attraction, with Airline, Irvington, Hempstead, Winkler, 

bookings appropriate to the occasion. 

Each patron is given a wiener, bun and 

mustard and a long wire fork with which to 

Sharp.stown and Pasadena drive-ins. 

do the roasting by the manager and his Musical Prizes for 'Love' 

assistants, who are dressed as chefs, complete 

with chef's cap, apron and gloves. "A New Kind of Love," gave away a port- 

At Portland, Me., the State, premiering 

The roasting is done at roasting or barbecue 

pits at each drlve-ln, measuring 3 feet 

able radio and a phonograph on opening 

night. The companion feature was an 

wide and 30 feet long. Charcoal briquettes Italian Import, "Love and Larceny." 

are used for the fire. 

On Halloween Eve, some stunts were 

added, such as an apple-bobbing contest The Sears, Roebuck & Co. store at Salisbury, 

Md., bought a Christmas kiddy show 

with prizes for the winner. 

The wiener and mar.shmallow roasting is 

at the Wicomico Theatre, managed by 

timed as a break in the screen program. Herman Kopf. 

In San Antonio, where Charles Wolfe is 

city manager, the Fi-ederlcksburR Fload 

managed by Frank Whlsenant, the Park- Sam Newman of the Strand in Cumberland, 

Air with Jimmle Powers, the Town Twin 

Md., had two Christmas kiddy show 

with Lee Lynch, the Kelly with Jimmy rentals, one to the Queen City Dairy and 

Bptes, and the Trail with Tommy Long the other to Cclanese Local 1874. 

TV Family Conlesl 

Big for 'She's Mine' 

A two-week television contest climaxed 

by the awarding of the prize, an expensepaid 

vacation for a family of four to the 

Stardust Hotel in Las Vegas, drew one of 

the biggest responses in the history of Los 

Angeles station KTTV and gave a resounding 

kickoff to "Take Her, She's Mine." 

More than 50 two-minute spots were 

telecast by five station commentators in 

promotion of the contest and the film. 

The details of the contest follow. Families 

of four—the parents and two daughters 

—like the Michael.sons in the fUm 'Jimmy 

Stewart, Audrey Meadows, Sandra Dee and 

Charla Doherty > invited to send in 

their birth dates—day, month and years. 

Tlie family having birth dates closest to 

the Michaelson family won the trip to Las 

Vegas. 

There was only the one prize. The contest 

closed on opening day of "Take Her, 

She's Mine." 

The promotion was handled by the 

Braverman-Mirisch advertising and public 

relations agency of Los Angeles. 

Going to 'Arabia' Turns 

Into 110-Mile Venture 

Police in the small North Dakota town of 

Jamestown get their share of wild alibis 

from offenders but none have flabbergasted 

them as much as an excuse presented 

by two 12-year-old boys pinched for 

hitchhiking out of town at midnight recently. 

The youngsters said they had 

hitchhiked 110 miles from Devil's Lake, 

N.D., because they wanted to see "Lawrence 

of Arabia," playing at the Grand 

Theatre in Jamestown. 

Incredulous officers plunked the kids 

into the county jail for the night and 

checked with Grand Manager Burr W. 

Cline, who verified that he saw the pair in 

the lobby of his theatre earlier. In the 

morning, the adventurous moviegoers were 

fed breakfast and given a return 110-mile 

ride to their hometown by the sheriff's car. 

Jamestown papers spotlighted the wild 

journey on their front pages under the 

headline, "Boy. That Musta Been Some 

Movie!" and Manager Cline's showmanship 

and good humor immediately came 

into play. He placed an ad in local papers 

reprinting the news story and declaring 

"Lawrence of Arabia" as "worth hitchhiking 

110 miles to see." Then he sent the 

two traveling moviegoers gifts of wrist 

compasses as rewards for making an adventure 

out of going to the movies instead 

of running around on the streets. 

Free Radios at Kiddy Show 

Tlic Bristol, Conn.. Bristol Theatre gave 

free transistor radios to four lucky youngsters 

at a recent kiddy show featuring a 

whopping total of "20 cartoons plus comedy 

novelties. Theatre manager Dennis Rich 

charged 60 cents for adults, 35 cents for 

children. 

Rental to Ohio CofC 

Earl Yorrick of the Bucyrus lOhio^ Theatre, 

sold a rental to the Bucyrus Junior 

Chamber of Commerce for the presentation 

of the "Grand Ole Opry." Ho also lined up 

the American Legion post to spon.sor a twoday 

rental December 16. 17. 

.led 

of 

— 2 — BOXOFFICE ShoWmandiser Jan. 6, 1964

Gel-Well Messages 

Help in Small City 

Maintaining a profitable patronage is a 

combination of many factors, one of which 

is the creation of friendly relations with 

the public, sometimes called good public 

relations. In the smaller cities, this often 

takes the form of remembrances by the 

theatre manager to patrons on birthdays 

and other anniversaries: congi-atulations 

on births, marriages and new arrivals in 

town, and even cheerful messages in the 

hospitals. 

Card folders, approximately 6x4 inches, 

are mailed by Joe Carlock, manager of the 

Pitt Theatre in Lake Charles, La., to hospital 

patients, each with a complimentary 

pass for one. The message: 

"This card is being sent today to hope 

that when it reaches you, you're feeling 

better every way and soon will be as good 

as new! When you're back home and feeling 

fine, and you've got a little more 

leisure time, why not be our guest for an 

evening of entertainment at its best!" 

Another of Carlock's recent promotions 

to keep the public Pitt Theatre-minded at 

all times, especially at the pre-holiday time 

of the year when business is slow, was to 

give a free ticket to "For Love or Money" 

to teenagers, by means of lucky card numbers 

distributed citywide, one color to girls 

in one section of town and the other color 

to boys in another section. The cards, 

7x4^2 inches, plugged "For Love or Money" 

of course, and concluded: "This mating 

card is valuable, boys. Some lucky girl has 

a number to match yours. Mate up and 

bring your date with both cards of the 

same number and be admitted free to see, 

etc. . . 

." 

It was fun for the youngsters. 

-iiiTtlH -M WILtOUOHBY 

III iWt'"' 3 SPECIAL POLICE 

timmz^ PBESEMTS. 

A lineup of youngsters files into the Vine Theatre ot Willoughby, Ohio, Clevelond suburb, on o rentol by 

the Special Police Ass'n. 

Rentals Are Easy After You Get to Know 

Group Leaders in 

Getting rentals on off -nights and afternoons 

is not difficult if you know the 

secret. 

And the secret, according to J. G. Newkirk 

of the Vine Theatre in Willoughby, an 

eastern suburb of Cleveland, is to know 

your civic leaders, churchmen and heads of 

other organizations so you can talk to them 

personally and put your extra-revenue 

rental idea across. 

Newkirk went into the post-Thanksgiving 

period with two Christmas week rentals 

assured. Regularly throughout the year he 

rents the Vine to manufacturing plants, 

local clubs, the Chamber of Commerce, 

churches, etc., many for fund-raising 

events. 

Your Neighborhood 

To groups he hasn't personally contacted, 

Newkirk sends out letters typed on special 

stationery. This letterhead features a 

photo of a lineup at the Ritz, such as the 

one reproduced herewith plus— "Partial list 

of sponsors who have used the theatre for 

fund-raising events, free shows, parties, 

benefits, promotional activities, goodwill, 

exhibitions"—followed by the names of 

about a dozen groups and companies, and: 

"YOU, Too, Can Use the Theatre for 

Your Next Big Event. Let's Talk It Over." 

Newkirk says this special stationery pays 

off, and "it's amazing how many friends 

you make through these tieups because you 

are helping them to make their cause a 

success." 

Stage Costume Parade 

Cashes in on Spook Eve 

Herb Stanfill of the Mam-ing Theatre, 

Middlesboro, Ky., determined to cash in 

on Halloween this year, and did so. He relates: 

"Last year we stood around the theatre 

with an empty house while hundreds of 

people mingled around town on Halloween 

night. This year, we arranged a Halloween 

costume contest on our stage to help get 

the people into our theatre. I promoted 

prizes for the first, second, and third best 

costumes—a steak dinner from a good 

restaurant in town; a gold chaiTn bracelet 

from the Enix jewelry store, and 12 top 

hit records from WMIK radio station. 

Each contestant on stage also received a 

guest ticket to a futm-e movie. 

"In order to get additional coverage, I 

made arrangements with Woolworth's 

5&10 for a display on their Halloween 

counter announcing our Halloween Fun 

Show and Costume Contest." 

A Coupon Discount Gimmick 

At Hartford, Conn., F. E. Ferguson. 

Rivoli, offered reduced prices—50 cents for 

children, 75 cents for adults—with presentation 

of a newspaper coupon at the boxoffice 

during the engagement of "Flipper." 

Dan Jones sold a sponsored kiddy show 

to the George Hall Corp, at Ogdensburg, 

N.Y., at the Strand Theatre on December 

'23. 

Reissues Offered as 

Outstanding Hits 

Of Past and Present Good at Boxoffice 

A four-time Cinema Festival Night series, 

"presenting outstanding hits of the 

past and present from the film capitals of 

the world," proved to be such a "tremendous 

boxoffice attraction" that Harry A. 

Wiener, manager of the Wellmont Theatre 

in Montclair, N.J., extended it indefinitely. 

The initial Wednesday night showings 

included Fanny, A Majority of One, Carry 

On, Nurse, Carry On, Sergeant, The King 

and I. Carousel, Seven Brides for Seven 

Brothers, and An American in Paris, The 

Student Prince and Brigadoon. 

Promotion included a neat four-page 

folder, distributed to public libraries three 

weeks in advance, and at several leading 

stores personally by a comely cashier with 

"Cinema Festival Night" sash across her 

dress: an attractive 40x80 in color with 

a curtain effect, and a gold and white 

borrowed baby grand piano with an antique 

candelabra, displayed in a roped off 

section of the lobby: trailer and personal 

announcement from the stage, personal 

contact with music groups to notify members, 

and distribution of "Special Hospital 

Personnel Discount Ticket" slips to 

hospitals from regular $1.25 admission 

to 75 cents. 

The music store owner played the baby 

grand in the lobby on festival nights. 

BOXOFFICE Showmandiser Jan. 6, 1964 — 3 — 

The hospital discount, of course, was 

aimed at nurses and "Carry On. Nurse," 

but Wiener decided to put out the special 

discount tickets for all hospital employes 

and for the entire series, and he reports 

the results (3,000 total) were very satisfactory. 

As noted from the attraction titles, the 

weekly festival is an excellent method to 

get some mileage out of older films with 

a good profit. 

Wiener had an alternating schedule for 

his six-week "Little Folks Summer Vacation 

Movie Shows Specially Selected Approved 

Childi-en Shows . . . Little Folks 50 

Cents. Big Folks 75 Cents." One week he 

scheduled pictures suitable for the small 

children, and the following week pictures 

for the intermediate age group. 

Extra usher coverage, brighter lighting 

and restroom attendants were provided 

during the Wednesday morning series. 

Fun games were conducted by Wiener 

from the stage with prizes and mass participation. 

A Motor Company Rental 

Gary Rhodehouse sold a rental to the 

Tricounty Motor Club ... at the Colonia 

Theatre. Noi-wich, N.Y., on a Thursday 

night.

. . An 

! 

Film Ad Copy in 1918 About the Same 

As Today, Vigor and Corn Included 

Motion pictures may have changed during the years, but the method of selhng 

them has been barely altered. Dewey Michaels, past chief barker of the Variety 

Club of Buffalo and head of a group of theatres in the lake city, has proof that 

some of the words and phrases common in today's film ads were identical with 

those in use many years ago—there were the same cliches, and formulas good and 

bad. 

"Love's Law," a Gail Kane attraction at the old Plaza Theatre, William and 

Monroe streets, carried the promotion line: "Do You Believe in Heredity? If the 

Father Piddles, Should the Daughter be a Genius?" 

The publicity copy for "The Still Alarm," read: "Once in a While, there comes 

a product of such stupendous magnitude and such intensely dramatic situations, 

that it grips us, holds us and will not let us go until the final scenes have faded 

from the screen, leaving us bewildered by what we have seen." 

One oldtime film flack touted George Walsh in "The Kid Is Clever." in the 

following manner: "Bullets whiz at his head! A hundred men seek his life! The 

toils of revolution close about him ! Paid murderers waylay him. He doesn't care 

He laughs!" 

Small Fry Frolics Is Better Every Year; 

Ticket Giveaway at Store a Key Factor 

Small Fi-y Frolics, merchant sponsored 

summer kiddy show series, which won a 

BoxoFFicE Showmandiser Citation three 

years ago when it was initiated by Al Allin, 

manager, at the Odeon Theatre in Sarnia, 

Ont., completed its third successful year 

recently in a slightly different format. 

This year Allin had only one sponsor, the 

new Sentry Department Stores. Ltd., Sarnia 

unit, as compared to ten merchants in the 

former years. This was an improvement, 

at least from the viewpoint of the parents, 

who had to go to only one store this year 

to get their tickets instead of all over 

town. 

The Sentry publicity and advertising directors 

were looking for a promotion to increase 

store shopping traffic on Mondays 

and Tuesdays when Allin .submitted his 

Small Fry Frolics plan to them. They 

liked the idea and agreed to sponsor the 

whole eight-week series alone. Under 

Allin's program, the "Frolics" are held at 

the Odeon each Wednesday morning. Admission 

is by tickets, which only can be 

obtained from the sponsoring store or 

stores on specified days. In the case of 

Sentry, the ticket pickup days were on 

Monday and Tuesday. 

1,000 FREE TICKETS A WEEK 

this co-op scheme over with a bang. 

"We at Sentry were very happy with the 

results and the increased traffic and sales 

for this eight-week period, from July 3 to 

August 24 . 

awful lot of kids were 

made happy, not to mention the parents, 

for tlie two hours of fun which they had 

every Wednesday morning. 

"It is my earnest hope that we can repeat 

the same Small Fry Frolics along with 

the Odeon Tlieatre and radio station 

CHOK next summer." 

The attractive prizes, all donated by 

I^H 

Sentry gave away 1.000 free tickets 

every week during the Frolics. The local 

radio station cooperated in promoting the 

series, giving free plugs on kiddy programs 

and newscasts. In addition, the theatre 

and store used paid announcements. 

The results were better this year than in 

former seasons, Allin reports, because all 

the free tickets could be obtained by parents 

at the one store instead of going all 

over town. The average attendance was 

more than 900 youngsters each Wednesday. 

George Harold, manager of the Sarnia 

Sentry store, wrote an endorsement of the 

Small Fry Frolics promotion, as follows: 

congratulate all 

"I would like to . . . 

parties concerned In this most successful 

ummer promotion. I Include local r.-.dlo 

ition CHOK. who were extremely coopcrai 

v and played a large part in putting

BOXOFFICE 

An interpretive analysis of loy and tradepress reviews. Running time is in parentheses. The plus and 

minus signs indicate degree or merit. Listings cover current reviews, updated regularly. This department 

also serves as an ALPHABETICAL INDEX to feature releases. (& is for CinemaScope;

REVIEW DIGEST 

AND ALPHABETICAL INDEX 

in the lummory " ii rated 2 plujei, - ai 2 Very Good; 

' Cjood; — Poir; ^ Poor; — Very Poor 

.,

® VistoVision; ® Panovision; ® Techniromo; §l Other onamorphic processes. Symbol O denotes BOXOFFICE W F MM # UK L M. tw M* Mt M 

Feature productions by company in order of reteose. Running tims is in parentheses. ® is for CinemaScope; l^ C Mk MmMmMC m ^M Jk ^B a 

Blue Ribbon Award: G) Color Photography. Letters ond combinations thereof indicote story fyoe—(Comolete ^ 

mt r-m m «r > a* «««^-a«l «

. D 

. 

I 

! OGIadiatorj 

. 

) 

Todd-AO. 

Sean 

' 

. 

. 

. 

FEATURE 

CHART 

Th« key to letteri and tombinoKoni thereof indicating story type: (Ad) Adventure Drama; (Ac) Action 

Dromo; An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Dramo 

with Music; (Doc) Documentary; (Dr) Drama; (F) Fontosy; (Ho) Horror Drama; (Hi) Historical Droma; (M) Musical 

(My) Mystery; (OD) Outdoor Dromo (S) Spectacle; (SF) Science-Fiction; (W) Western. 

EMBASSY I 

5i M-G-M 

PARAMOUNT I 5i|20TH-FOX UNITED ARTISTS 

Gentle Art of Murder (122) . 

lEiie-dubbMl) . .reileiu'd as 

"Crime Uoes Not Pay" 

(French) . .Itanielle I>arrleux 

. 

215 

QWemen of the World 

(107) © Doe. .318 

Nirrated by Peler L'stinov 

OCattle King (89) 0D..331 

ItotHTt Taylor, Joan Caulfkld 

©TarTan's Three Challenges 

S) (92) Ad.. 333 

Jock Mahnney. Woody Strode 

©Flipper (92) Ad.. 330 

Chuck Connors. Luke lUlpln 

©Main Attraction, 

The (85) 

D..307 

Pat Boone, Nancy K«an 

©The Slave (102) © ..Adv.. 328 

Ste\-e Ileeves, Jacques Sernas 

©Captain Sindbad (90) ® Ad.. 326 

Guy Williams. Heidi Bruehl 

©A Ticklish Affair (89) ® C..224 

Shirley Jonci. Gl« Young 

Dime With a Halo (94) . C/D. .318 

Barbara Lunfl. Paul Langton 

©The Nutty Professor 

(107) C. 

Lett-is, Jerry Stella Stevens 

©Duel of the Titans 

(90) © S. 

Steve Reeves, Gordon Scott 

©Donovan's Reef (109) . Ad. .6220 

John Wayne, I,ee Marvin, Dorothy 

Lamour, Ellzabelh Allen 

.D..309 OCall Me Bwana (103) 

The Stripper (95) 

Woodward, Richard Be>Ti 

. ©Cleopatra (221) . HID 

Elizabeth Taylor, Richard Burton, 

Rex Harrison (Special release) 

UThe Longest 

(180) © 

All-Star cast 

general 

release 

Day 

©Amazons of Rome (93) Ac. .6310 

Louis Jourdan, Sylvia S)^! 

U©The Great Escape 

(168) ® Ac. 6312 

Sl«ve McQueen, James Gamer, 

Rldlurd 

AttenJiorough 

©Irma La Douce (146) ® C..6313 

Jack Lemmon, Shirley AlacL&lne, 

Hersehel Bemardl 

9/a (135) D..317 

(Italian) . .Marcello Mastrolannl. 

(^latidie Cartllnale, Anotik Aiinee, 

Sandra Mllo 

The Young and the Brave 

(84) Ac. 336 

Hory Bendh. Richard 

Calhoun. Wm. 

Jaeckel, Manuel 

PadlUa 

Hootenanny Hoot (91) M . .406 

The Brothers Four. Sheb Wooley, 

Johnny Cash 

©Come Blow Your Horn 

(115) ® C..62 

Fruik Sinatra, l« J. Cobb, 

Barbara Rush, Moll; Picon, Jill 

St. John 

©Of Love and Desire (97) © D. .319 Toys in the Aliiic (90) ®..D..6316 

Merle Oberon, Curt Jurgetis, 

Dean Martin, Geraldine Page, 

Steie Cochran 

Wendy Hlller, Tvette MInieui 

Lassie's Great Adventure 

(103) D..322 The Caretakers (97) ... D. 6315 

June Lockhart, Hugh Riley, Lassie Robert Stack, Joan Crawford, 

©The Leopard (165) © ...D..311 Polly Bergen, Janls Paige 

Burt Lancaster, (Tlaudla Cardlnale, 

Alain Delon 

(Special 

release) 

The Conjugal Bed (S6) D.. 

(Italian) . Vgo Tognazrf. 

.Marina Mady. Walltr Ciller 

©The Haunting (112) ® D..401 

Julie Iliirrls. Claire Bloom. 

Richard Johnson, Russ Tamblyn 

The Young Swingers 

(..) © 

Rod Lauren, Molly Bee 

The Passionate Thief (95).. C. 307 

(Ki)g-d(it)hed) . . Anna Mugnanl 

The Hellfire Club (90) Ad.. 

Kdth Mlrtifll, Adrlenne Corrl. 

I'fler (Wishing 

©The V.I.P.s (119) C/D. 402 

Ellz.ibeth Taylor. Richard Burton, 

Louis Jourdan, Elsa MartlnelU, 

Margaret Rutherford, Rod Taylor 

©The Bear (86) C. .305 

(Hng'dubbed) . . lienato Rascel, 

Franda Blance-Gocha 

Wives and Lmers (103) . .C. .6303 

Janet Lelph, Van Johnson, 

Shelley Winters, MartJia Hyer 

©A New Kind of Love 

(110) C..6304 

Newman, Joanne Woodward, 

Paul 

Thelma RItter, Maurlee Ctaevtiler 

The Condemned of Altona 

(109) © D..312 

Sophia Loren. MaimllUan Scbell 

©Marilyn (83) © Doc. .302 

Narated by Rock Hudson 

Thunder Island (65) © D..326 

(3ene Nelson, Fay Spain 

©The Leopard (165) © ...D..311 

Burt Lancaster, (Haudja Cardlnale 

(General 

release) 

©Twice Told Tales (119) H . 6318 

Vincent Price. Marl Blanchard 

Johnny Cool (101) D..6319 

Henry Sllva. Elliabeth Montgomery 

©Stolen Hours (97) D..6323 

Susan Has-ward, Michael Craig 

©My Son, the Hero (111) C. .6320 

Pedro Annendarli 

©Tom Jones (131) C. 

Albert Finney, Susannah Tort 

©The Wheeler Dealer* 

(106) (B D. 

James Gamer. Lee Remick 

Square of VIoleJice (96).. D.. 329 

Brodertck CraMrford, Valentlm 

Cortesa 

©Fun in Acapulto (97) . .M . .6305 

Elvis Presley, Ursula Arvdress 

©Take Her, She's Mine 

(98) © C. 

James Stewart, Sandra Dee 

©McLintock! (125) ®.. CO.. 6322 

John Wa^ne, Maureen O'Hara 

©It's a Mad, Mad. Mad, Mad 

World (192) Cin C..6401 

Spencer Tracy, Mllton Berle 

The Light Fantastic (84). D. 308 

Dolores McDoueal, Barry Barlle 

Fury at Smuggler's Bay 

(92) t 

Peter Cushlnj, John Fraser, 

June Thorbum 

3 The Prize (135) ® D..412 

Paul Newman. Ed.iard Robinson, 

G. 

EIke Sommer 

©Who's Minding the 

Store? (90) C..6306 

Jerry Lewis, Jill St. John, 

Acnes Mooretiead 

OWho's Been Sleeping in My 

Bed? (103) C..6310 

Dean Martin, Montgomery, 

Elizabeth 

Carol Burnett 

©Move Over, Darling 

(103) © C..324 

Doris Day. James Garner, 

Polly Bergen 

©Kings of the Sun (108) . . 

Vul Brynner, (Jeorge Chaklrls 

A Ghost at Noon (. .) D. 

Brltltte Bardut, Jack Palance 

The Ceremony (105) 0.6404 

Laurence Harvey, Sarah Miles 

Lady In a Caoe (93) D . .6311 

OlMa de Havllland, Ann Bottaan 

Only One New York (. .). .Doe. 

OThrat Penny Opera ( . ) © D . . 313 

HimiDy ImU Jr. Curt Jurgcna, 

lllldtttrdc Nrff, June Riuhle 

©Sunday In New 

York (..) (?) C 

Cliff Robertson, Jane Fonda, 

Hod 

Taylor 

Love With the Proper 

Stranger (..) C..6312 

Natalie Wood, Stove McQueen 

©Tlie Man in the Middle 

(94) © 0. 

Robert Mitchum, France Nuyen, 

Keenan Wynn. "Trevor Howard, 

Barry StilUvan 

iRiThe Golden Arrow ( . 

(91) « Ad. 408 

Tab Hunter, Rosnaia Podota 

©Paris When It Sizzles 

( .) C..6314 

William Holden, Audrey Hepburn 

MGM's Big Parade of 

Comedy (109) C. .410 

Comedy SLim of the Past 

Th« Empty Ctnni . 

te I)an». Horn BudihoU, 

'tIw Rpaak 

Of Human Bondage D..415 

Kim Notak, Laurence Ilanrey 

Night Musi Fall My.. 

Altwrt Finney, Mona WajitUmime 

Seven (92) D .411 

Hlclurd HnrrL"*on. Lf)red«Ma Nusrlak 

Seven Days In May D..6313 

Burt Lancaster, Kirk Douiclas, 

Ava Cirdncr 

The Carpetbaggers 0. .6315 

Georii* Pi'ppard, Alan Ladd, 

Carroll Baker 

1 

Shock Treatment Dr ©Ten Days to Perang D 

Stuart Whitman, Bacall, 

Susannah Lauren Wlllliun Ilulden. York 

Carol L)Tlley 

Third Secret 

Dr Reach for the Stars D 

Don Murray, Diana Hyland 

Stephen Royd, Jack Hawkins, 

lllnne Cllento 

©What a Way to Go C..'©From Russia. With 

Ad. 

Coiuicry. Pnlro Armcndarll 

Shirley MncLalne, Paul Newman, 

Mitchum 

liohirt 

BOXOFFICE BookinGuide Jan. 6, 1964

. 

( DIvlna-Traut) . . Wm 

.Toshlro 

. Koushiro 

Jaek 

.0. 

-Hldeko 

. D. 

FEATURE 

CHART 

UNIVERSAL 

©Tammy and the Doctor 

(S9) CD.. 6311 

Sajidra Uee, Peter Fonda 

©Sword of Lancelot 

(116) ® Ail..6312 

Cornel Wilde. Jem Wallace, 

Brian Aheme 

©A Gathering of Eagles 

(115) D..6313 

Kock Hudson, Rod Taylor 

The List of Adrian Messenger 

(98) My.. 6315 

(TOA Hollywood Preview May 29) 

George C. Scott. Dana Wynter. 

plus several surprise guests 

©King Kong vs. Godzilla 

(91) Hoc.. 6314 

Michael Keith, Harry Holcomb 

©The Thrill of It All 

(108) C..6316 

r>orl9 Day. James Gamer, 

Arlene Francis, Edw. Andrews 

The Traitors (71) D..6317 

Patrick Alien, Janes Maiwel], 

Freud: The Secret Passion 

(formerly tilled Freud) 

(120) D..6301 

Montgomery (Hlft, Susaimab York, 

((Seneral 

release) 

©Kiss of the Vanpire 

(88) Ho.. 6318 

Clifford Evans, Jennifer DiDlelj, 

Edward De Souza 

©For Love or Money (108) C..6319 

Kirk Douglas, JUtzl Oayiwr. 

Gig Toung, Thelma Bitter 

©Ch»ade (120) (g) . . . .MyC. .6401 

Gary Grant, Audrey He?>burD. 

Walter Matthau, James Cobura 

Young and Willing (112) 6402 

Vlrâ Maskell, Paul Rogers 

©Dark Purpose (115) ... .0. .6403 

Shirley Jones, Rossano Brazzl, 

(3eorge Sanders 

Pre-release 

It's All Happening (90) 6404 

©Man's Favorite Sport? 

(120) C..6405 

Rock Hudson, Paula Prentiss. 

Maria Perscby 

Hide and Seek (..) 6406 

OiTt Jurgens, Janet Munro, 

Ian C!armlduel 

WARNER BROS. 

ll©Spencer's Mountain 

(118) ® D..265 

Henry Fonda. Maureen O'Hara, 

James MacArthur. Wally Cox, 

Donald Crisp, Mlmsy Farioer 

®PT 109 (140) (B D..266 

Cliff Kobertson, Ty James 

Hardin, 

Gregory, Robert (Slip. Grant 

Williams 

©The Castilian (129) ® AD. 352 

Cesar Romero. Frankle Avalon, 

Broderlck Crawford. Allda Valll 

Wall of Noise (112) Ac. .351 

Suzanne Pleshette. Ty Hardin. 

Dorothy Provlne 

©Rampage (98) Ad . . 353 

Robert Mltcbum. Msrtinelll. 

Elsa 

Jack Hawkins 

©Mary. Mary (126) C. .354 

Debbie Reynolds. Barry Nelson 

Michael Rennle 

©4 for Texas (115) 0..356 

Frank Sinatra. Dean Martin, 

Anita Ekberg. Ursula Andress 

The Man From Galveston 

(57) D..360 

Jeffrey Hunter, Preston Poster, 

Joanna Moore 

Dead Ringer ( . . ) D . . 357 

Bette Davis. Karl Maiden 

Dr. Crippen (98) D..361 

Donald Pleasenee. J. B. Justice 

America America (..) D.. 

Stathls fflallelis. Elena Karam 

BOXOFTICE BooldnGuido Jan. 6, 1964 

Dale 

APEX 

Hand in the Trap (90) Jul 63 

Elsa Daniel. FrancLsco Rabal 

ASTOR 

During One Night (84). .D. . 

Don Borisenko. Susan Hampshire 

Five Minutes to Live (SO) Cr. 

Johnny Cash, Donald Woods 

ATLANTIC PICTURES 

Invitation to Murdtr 

(65) Sus. M. .Jun63 

Robert Usa Danlcly 

Beatty, 

BOXOFFICE SPECTACULARS 

©Blood Feast 

(71) Ho..MBloDr..Scp 63 

Thomas Wood. Mai Arnold 

CAPRI FILMS 

Black Fox (89) Doc. May 63 

.Nanatlon M.arlene Dietrich 

CINEMA DISTRIBUTORS OF 

AMERICA 

The Garbage Man 

(86) C..Jun63 

Toney Naylnr. Joseph Lincohi 

CINEMA-VIDEO 

The Right Hand of the 

Devil (72) Ho.. Jul 63 

Aram Katcher. Lisa McDonald 

No Man's Land ( . ) Dec 63 

. ) Dec 63 

COLORAMA 

The Girl Hunters (103) . . My. 

. Jun 63 

Mickey Splllane. Uoyd Nolan 

Murder Can Be Deadly 

(60) My.. July 63 

Liz Fraser, Kenneth Griffith . . . , 

Murder on the Campus 

(61) My. June 63 

Terence Longdon. Donald Gray, 

ftlana Clare 

CROWN-INTERNATIONAL 

Terrified (81) Ac. Sep 63 

Rod Lauren. Tracy Olsen 

As Nature Intended (64) D.. Oct 63 

Pamela Green 

EMERSON FILM ENTERPRISES 

©The King's Musketeers 

(96) Ac. Jul 63 

Sebastian Stone, 

(}abot, Jeffrey 

Marina Berti 

Monstralty (65) Ha..S«p63 

Brlka Peters, Judy Banber 

Tlie Jolly Gtnle 

(41) Fantasy.. Jan 64 

EVE PRODUCTIONS 

©Europe in the Raw 

(70) Novelty.. Nov 63 

FANFARE 

The Playgirls and the Vampire 

(76) Ho MeloDr..Aug63 

Lyla Rocco. Maria Giovannlnl 

FAIRWAY INT'L 

The Sadist (94) Ac. .Jun 63 

Arcb Ball Jr.. Helen Hove; 

FUTURAMIC-SR 

The Glass Cage Sus Dr 63 

'841/2) Dec 

John Hoyt. Bllsha Owk 

Lonnie (75) Susp Dr Dec 63 

Scott Marlowe, Frank Silvers 

GOVERNOR 

Carry On Regardless 

(57) C. Jul 63 

ARGENTINA 

Hand in the Trap (90) 8- 5-63 

( Angel).. EBsa Daniel, Prandsco 

Rabal 

DENMARK 

A Stranger Knocks (80.) . . 4-22-63 

(Trans-Lux) BlrgKte Federsplel 

FRANCE 

Ciske the Rat (88) S-26-63 

(Bakros) Dick van de Velde, 

Kees Brusse 

Cross of the Living (90) . . 4-22-63 

(Carl).. Karl Boehm, Pascal* Petit 

Julie the Redhead (96) .. 12.23-63 

(Shawn Int'D-.Pascale Petit, 

Daniel Gelln 

La Poupee (90) 11-11-63 

(Uonei) Ablgnlew CybulsH, 

Sonne Teal 

Marriage of Figaro. 

The (105) 8-12-63 

(Union) .Jean Plat. Mlchellne 

. 

Boudet 

My Life to Live (85) 12- 2-63 

(Union) Anna Karlna, 

Sandy Bebbot 

Pickpocket (75) 6-10-63 

(Delabaye) Martin . LaSalle 

Suitor, The (83) 10-14-63 

(Atlantic). .Pierre 

Bitali 

The Devil and the Ten 

Commandments (120) ..12-23-63 

(Union) -Alain Delon. Danielle 

. 

Darrleux 

Third Lover, The (85) 7-29-63 

. . 

(Atlantic) Jacques Charrler 

. 

(Janus) Leslie Caron. Rossaoo 

Brazzl 

GERMANY 

Ciske the Rat (8B> 8-26-63 

(Bakros) . Dtek 

van der Velde 

MISCELLANEOUS 

Sidney James, Kennetli Cnnnor 

Get On With It (88) . 

C. .Jun 63 

Bob Monlthouse. Kenneth Connor. 

Shirley foton 

HANSEN ENTERPRISES-SR 

The Slime People 

(60) Ho.. Oct 63 

Itobert Htilton. Les Tremayne 

The Crawling Hand 

(89) SF..0ct63 

Peter Breck. Kent Taylor. 

Knd Lauren 

HERTS-LION INT'L 

The CaptivES (95) Ad. .Jan 63 

Clirtîan Doermer 

JANUS 

©The Playboy of the Western 

World (100) CD.. Apr 63 

Slubhan McKenna. Gary Raymond 

Sparrows Can't Sing 

(93) C. Jun 63 

James Windsor 

Booth. Barbara 

Heavens Above (117) C. Jun 63 

I'etCT Sellers. Cecil Parker. Brock 

Peters 

The Face of War (105) Doc. .Nov 63 

JOSEPH BRENNER ASSOCIATES 

Karate (80) Ad.. 

Joel Holt. Frank Blafaie 

LAKE ENTERPRISES 

There Is Still Room in Hell 

(90) Sus Dr.. Jul 63 

Barbara Paul Glawion 

Valentin, 

LOPERT FILMS 

©The Mouse on the Moon 

(82) C. Jun 63 

Margaret Rutherford. Terry-Thomas 

©Tom Jones (131) ....C. Oct 63 

Albert Finney, Susannah York 

©Muriel (115) D.. Nov 63 

Ladybug, Ladybug (86) Dr.. Dec 63 

©Buddha (134) D . . Jan 64 

Kojlno Honga. Machiko Kyo 

MACO FILM CORP. 

©Ufayette (110) 

® 70 HID.. May 63 

(Eng-dubbed) 

. HawHns, 

Orors Welles, Ulo Pulver, 

Edmund Pnrdom 

MANCUNIAN-PLANET-SR 

The Break (75) D.. Apr 63 

Tony Brltton. William Lucas 

MEDALLION 

Bomb for a Dictator (73) Ac. Feb 63 

Pierre Fresnay. Michel Anclair 

©Alone Against Rome (100) . .Dec 63 

Rossana Podesta, Jeffries Lang 

MOTION PICTURE INVESTORS 

The Checkered Flag (83) . .July 63 

Evelyn King. Charles G. Martin 

MPA FEATURE FILMS 

Four for the Morgue (84).. Ac 

Stacy Harris. Louis Slrgo 

NTD-SR 

Promises! Promises! 

(75) C. Oct 63 

Jayne Mansfield. Marie McDonald. 

PACEMAKER PICTURES 

©Fire in the Flesh 

(80) MeloDr..JuI63 

Oaudln« Dupuls, Brno Crlsa 

FOREIGN 

LANGUAGE 

Faust (121) 5-27-63 

Quadflleg 

Secrets of the City (88) . . 8-12-63 

(Bakros) . .Annemarle Duerlnger 

The Golden Plagua (95) . . 8-26-63 

(Bakros) . .Ivan Desny 

GREECE 

Policeman of the 16th 

Precinct 5-13-63 

(GMP) Oostas Hadjlchrlstos 

We Have Only One Life 

(116) 7-22-63 

(Greek MP.) . . Dlmltrl Horn, 

Yvonne Sanson 

INDIA 

Two Daughters (114) 5-27-63 

(Janus).. A. Chatterjee. C. Banerjee 

ITALY 

Fiasco in Milan (104) 5-20-63 

(A-T-U) Vlttorlo Gassman 

Love and Larceny (94) .... 3-11-63 

. (Major) -Vlttorlo Gassman. Anna 

Maria Ferrero. Peppino de Flllppo 

Run With the Devil (93) . .11-11-63 

(JUlo) AntOKUa Lualdl. 

Gerard Blaln 

The Sound of Trumpets 

(90) 12-2-63 

(Janus) . .Sandro Panzerl. 

lyoredano Detto 

. 

. 

. 

JAPAN 

. . Ballad of a Hussar (94) 7-29-63 

(Art-klno) .Larlssa Golubklna. 

Chushingura (108) 10-14-63 

(Toho) . M.at,suiaoto 

Fortress, The (90) 7-29-63 

Hidden 

(Albex) .Toehlro Mlfune. 

Mlsa Uehara 

©My Hobo (98) 8-26-63 

. (Toho) Kelju Koabayashl 

Sanjuro (96) 7- 8-S3 

(Toho) Mlfune 

Stray Dot 9-30-63 

Rel. 

Date 

>ARADE RELEASING ORG. 

©Cavalry Command 

(84) Ad..0ct63 

Jolin Agar. Richard .\rlcn, Myron 

lli'aly 

©Ballad of a Gunfighter 

(84) Ad. .Sep 63 

Marly Bobbins 

ROYAL FILMS INT'L 

The Steppe (..) Dr.. Oct 63 

Charles Vanel. .Marina Vlady 

The Reluctant Saint (105).. CO.. 

.Maximilian Schell, Rlcardo Montalban 

The Hunchback of Rome 

(84) MeloDr..Nov63 

GiTaid Blaln. Anna Maria Ferrero 

SEVEN ARTS 

Small World of Sammy 

Lee (105) Aug 63 

Antlmny .N'eivley. Julia Foster 

SHAWN INTERNATIONAL 

Greenwich Village Story 

(95) D-. July 63 

Robert Hogan. Mellnda Plank 

STARKEY ASSOCIATES-SR 

Man and His Woman 

(83) D. -Jun 63 

John Haveron. Mary Harrigan. 

Lisa Rolland 

TIMES FILM 

©Pagan Hellcat (62) -D.. Apr 63 

Tiimata Teulau 

Violent Midnight (90) .. My. . May 63 

Lee Philips. Shepperd Stnidirick 

Violated Paradise 

(67) Doc .July 63 

Narration: Thomas L. Roiv, Paulette 

Glrard 

TOPAZ FILMS 

Atom Age Vampire (S7) Ho, Jun 63 

Albert Liipo. Siisanne Lnret 

©Battle of the Worlds 

(84) SF. Jun 63 

Claude Rains. Bill Carter 

TRANSOCEAN FILMS 

Ordered to Love (82) Aug 63 

Maria Perschy, Harry Meyen 

ULTRA PICTURES CORP. 

A Day in Court (70) Ep-C..May63 

Sophia Loren. Alberto Sordl 

©2 Nights With Cleopatra 

(. .) S). .Jun 63 

(Eng-dubbed) - 

-Sophia Loren. 

Alberto Sordl, Ettore Mannl 

UNION FILM DISTRIBUTORS 

Two and Two Make Six (89) -C. 

George Chaklrls. Janett« Scott 

UMPO 

Double Deception 

(101) My.. Jul 63 

Jacques RIberolles. Alice Kessler, 

raien Kessler 

WESTFIELD PRODUCTIONS 

©Playgirls International 

(71) Doc. Dee 63 

Betty Andrews. Eileen Traynor 

WOOLNER BROS. 

©Haunted World (89) ® D..0ct£3 

(îrlstopher Lee, Reg Parks. 

Leonora Riiffo 

Review 

Date 

(Toho) . .Toshlro Mlfune, 

Takastd Shlmura 

The Idiot (165) 5-20-63 

(Shochlko) . .Set^ko Hara 

©Temptress and the Monk. 

The (57) 7-15-63 

(Haklra) -Tumeil Tsukloka 

. 

When a Woman Ascends the 

Stairs (111) g- 5-63 

(Toho) Takamine 

POLAND 

Knife in the Water (95) . .11-18-63 

(Kanawha) . . Leon Nlemczyk 

Partings (101) 12- 3-62 

( Tel epix ) - - Maria Wacbowlak 

RUSSIA 

Ballad of a Hussar, 

The (94) 7-29-63 

( Artkino) LarLssa Golubklna 

Great Battle of the 

Volga (75) 6-10-63 

(Artkino) . .Documentary 

Children (75) Grown-Up . 5-13-63 

(Artkino) . .A. Gribov. Z. Fedorova 

House on the Front Line. 

The (105) 9-23-63 

(Artkino) .Larlssa Lu?ios, 

Leonid Bykof 

Peace to Him (88) 9- 9-63 

(Artkino) .Alexander Demyanenko 

. 

My Name Is Ivan (97) .... 8-5-63 

(Sic Shore) Kolya Burlalev 

SPAIN 

Lazarillo (100) 5-13-63 

(Union) . .Marco Paoletti, Juan Jose 

Menendez, Memrno Carotenuto 

SWEDEN 

Of Love and Lust (109) . . 7-22-«S 

(F-A-W)..Mal Zetterllng, 

Anita BJorIt 

Flamboyant Sex. The (76) .. 9-30-63 

(Shawn Int'l) . . Aidta Undoff, 

una Blomstrand

Oct 

. 

. Nor 

. . . Nor 

. 

. 

. 

Sep 

. . Auf 

Jun 

Mar 

. 

. Nov 

Apr 

May 

Nov 

. Mar 

. . Sep 

Nov 

Aug 

Shorts chart 

BUENA 

VISTA 

(All in color) 

FEATURETTTE SPECIALS 

5049 Yellovntone Cubs (47) May 63 

114 The Hound That Thounht 

He Was a Raccoon (48) 

118 Horse With the Flyino Tail 

(48) 

150 Yellowstone Cubs (48) 

0094 Leornd of Sieeoy Hollow (33) . 

REISSUE CARTOONS 

18201 Winter Storage (7) 

18202 Frank Duck Brinos Em Back 

Ali.e (7) 

18203 Crary Wilh the Heat (7) . 

18204 Lioht Housekeeping (7) 

18205 Plutos Quin.pupletj (7) 

18206 Canine Patrol (7) . 

18207 Plutopia (7) 

1S208 Coll) Turkey (7) 

18209 How to Fish (7) 

18210 Tennis RacQiret (7) 

18211 Tomorrow We Diet (7) 

18212 Brave Engineer (7) 

SINGLE REEL CARTOONS 

Aquemania (9) ... 

125 

123 The Lilterbug (7) 

101 How to H.ive an Accident 

at Work (7) ... . 

149 Toot. Whistle. Plunk & Boom 

TWO-REEL CARTOON SPECIALS 

122 Donald and the Wheel (IS) 

(Technicolor) 

COLUMBIA 

M23-1 Harry Happy (7) ...Sep 63 

ASSORTED & COMEDY FAVORITES M23-2Tell Me a Badllme 

(Reissues) 

7436 Pardon My Terror 

'16"i) June 63 

l^wu°""c'" 4422 How "?''.•'

Opinions on Current Productions 

Symbol @ denotes color; © CinanioScape; ® VlstaVision; (£1 Technlroma 

ÊATURE REVIEWS 

tlher onamorphic procassei. For (tory lynopsis on each picture, sea reverse side. 

Ameiica America 

Ratio: 

1.S5-1 

Drama 

Warner Bros. 174 Minutes Rel. Feb. '64 

Elia Kazan, famed for his "East of Eden," "Splendor 

in the Grass" and the controversial "Baby Doll," has 

made this picturization of his book about his family in 

Turkey around the turn of the century a labor of love 

with the result that the film emerges as one of the allt.me 

masterpieces of the screen. Kazan, who wrote, 

produced and directed in superb fashion, is the sole sellmg 

name but the critical acclaim and enthusiastic wordoi-mouth 

from discriminating moviegoers should insure 

long runs in the class houses and, eventually, in more 

general showings. Despite its length, the picture, which 

was largely filmed in Greece, is fascinating, thoroughly 

engrossing and builds to a tremendous climax, which 

is notab-e for its inspirational quality for all Americans 

whose people emigrated from Europe. While the use of 

unfamiliar actors adds a realistic, documentary style, the 

picture is replete with action, tremendous human interest, 

likable characters and fine Old World flavor, more than 

any picture within memory. Stathis Giallelis, as the 

young peasant who overcomes great odds to come to 

America, is convincing. Music by Manos "Never on Sunday" 

Hadjidakis and Haskell Wexler's magnificent 

photography are both Academy Award caliber. 

Stathis Giallelis, Linda Marsh, Gregory Rozakis, 

Elena Karam, Paul Mann, Estelle Helmsley. 

Sunday in New York 

Ratio 

Comedy 

1.S5-1 fP) © 

MGM 1413) 

105 Minutes Rel. Feb. '64 

A thoroughly amusing, delightfully sophisticated and 

fast-moving comedy based on the Broadway play by 

Norman Krasna, this Seven Arts production is fine entertainment 

for any type of audience. Jane Fonda, who 

gives her best screen portrayal to date, and Rod Taylor 

and Cliff Robertson furnish the marquee lure and Peter 

Nero, the cocktail pianist, makes a brief appearance and 

composed the title tune, sung by Mel Torme, for additional 

exploitation value. Krasna's original plot was 

feather-weight so he has cleverly enlarged the scope to 

include introductory scenes in Manhattan's Fifth Avenue 

bus and in the Rockefeller Center skating rink, as well as 

some riotous moments dealing with a running gag of a 

pilot who continually puts his girl friend on planes he 

expects to be navigating, only to be called off duty just 

before the plane takes off. Both the dialog and situations 

are spicy, yet never offensive, and director Peter 

Tewksbury gets engaging performances from Miss Fonda, 

Robertson, as her bewildered pilot-brother, and Taylor, 

as the bachelor she accidentally picks up. Also good are 

Robert Culp, as the girl's wealthy home-town fiance, who 

bursts in on a near-seduction scene in a Manhattan 

apartment. Produced by Everett Freeman. 

Cliff Robertson, Jane Fonda, Rod Taylor, Robert Culp, 

Jo Morrow, Jim Backus, Peter Nero. 

DJfl.. T «^vw Ratio Comedy-Drama 

Hilly Liar 

^ gs.^ @ 

Continental 96 Minutes Rel. Dec. '63 

As a British counterpart of "The Secret Life of Walter 

Mitty," James Thurber's man who lived in his own dream 

world, this Joseph Janni production is an entertaining 

mixture of comedy moments and di-amatic scenes. With 

Tom Courtenay, whose only previous film, "The Loneliness 

of the Long Distance Runner," made him known to 

art house regulars, as the most familiar name, this is 

better suited to the class spots, but it can also play many 

regular situations, where most teenagers will enjoy it. 

Based on the London stage hit (the title role created by 

Albert Finney was later played by Courtenay) , the 

screenplay by Keith Waterhouse and WUlis Hall concentrates 

on the engaging young scoundrel who impulsively 

lies his way out of his many romantic and business 

entanglements. Keeping apart the two girls he is 

engaged to results in many hilarious scenes while his. 

frantic efforts to cover up his petty thievery from the 

undertaker he works for are more serious. Billy's 

dreams of being a dictator, a man of action or a great 

lover are priceless fooling. Courtenay discards his former 

tragic mien and turns in a delightful portrayal, while 

Julie Christie is enchanting as the girl he really loves. 

John Schlesinger directed. 

Tom Courtenay, Julie Christie, Wilfrid Pickles, Mona 

Washbourne, Finlay Currie, Ethel Griffies.

. . . Just 

. . . Rock 

. . 

' 

I 

Sarah 

. . Tom 

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: 

"Sunday in New York" (MGM) 

Cliff Robertson, airline pilot, plans a romantic weekend 

with his girl friend, Jo Morrow, in his Manhattan apartment 

when his sister. Jane Fonda, arrives unexpectedly. 

Cliff, wanting to keep his sister innocent, persuades Jo to 

go with him on his next flight but he is suddenly called 

away and she lands in a far city by herself. Jane, meanwhUe, 

picks up Rod Taylor on a Fifth Avenue bus and, 

alter a rainstorm, they land in Cliffs apartment. Jane's 

fiance. Robert Culp. bursts in on a compromising situat 

on and mistakes Rod for the girl's brother. When Cliff 

returns, he is then introduced as a co-pilot. After a 

mixed-up dinner party for the four, the truth comes out 

and Culp suspects that Jane has been unfaithful to 

him with Rod. Rod and Jane finally realize they are 

truly in love and Cliff decides it will be better to maj-ry 

Jo to keep her with him. 

EXPLOITIPS: 

Capitalize on the fame of the Broadway stage success, 

which was widely played in summer stock across the U.S. 

last season. Robertson as recently in "PT 109" and 

Taylor was in "The V.I.P.s." Play up Peter Nero, the 

cocktail pianist who has made recent record albiuns. 

CATCHLINES: 

Broadway's Sophisticated Stage Success Comes to Life 

Again in Actual Manhattan Settings on the Screen . . . 

The Battle of the Sexes Against Glamorous Manhattan 

Backgrounds. 

THE STORY: "Strait- Jacket" (Col.) 

When Joan Crawford returns to her farm home from a 

holiday, she finds her husband in the arms of a pickup 

and hacks them to death with an axe in the bed, unaware 

that her three-year-old daughter is watching from 

another room. Miss Crawford escapes the death penalty 

on an insanity plea. Twenty years later, she is released 

from an institution and goes to live with her brother, 

Leif Erickson. and his wife, Rochelle Hudson, who have 

raised her daughter. Diane Baker, on their chicken ranch. 

One by one. the handy man. a doctor and Diane's fiance's 

father are slain by an axe-wielding figure. The fiance's 

mother is about to meet a like fate when the real slayer 

is unmasked, a real startling revelation. 

EXPLOITIPS: 

Inasmuch as Joan Crawford is the only real boxoffice 

name, focus attention on her. Almost any stunt used for 

a horror picture in the past should apply to this one / 

Stress in all ads that the film should be seen from the "^J 

.' 

begmning and ask patrons not to reveal the sm-prise 

ending. Colmnbia has an excellent list of selling aids in 

the pressbook. 

CATCHLINES: 

From the Author of "Psycho," the Director of "Homicidal" 

and the Costar of "What Ever Happened to Baby 

Jane?" ... A New High in Harrowing Shock-Suspense 

Keep Saying to Yourself: "It's Only a Movie 

. . . It's Only a Movie." 

THE STORY: "The Young Swingers" (20th-Fox) 

The Vanguard, a dancing and entertainment showcase 

for young talent, is to be demolished by real estate 

owner Jo Helton. Helton's niece, Molly Bee, who 

sings an improvised tune on impulse one night while on 

a date with arrogantly-spoiled Jerry Summers, finds herself 

drawn to performer Rod Lauren, an independent 

young man, determined to keep the club open, despite 

Miss Helton's actions. Molly declares her independence 

on her 21st birthday, accuses Helton of arson as the 

club burns. Lauren discloses that faulty wiring was responsible, 

and, moreover. Miss Helton, in an admirable 

change-of-hcart. volunteered to provide new and better 

facilities. The young set turns out in force for Molly's 

birthday on the sumptuous Helton estate. 

EXPLOITIPS: 

Invito "Hootenanny" and other young-geared talent 

performers to appear on stage opening night. Tieups 

with disc jockeys and department store record sections 

are indicated. 

CATCHLINES: 

Let Yourself Go! With THE SWINGIN' YOUNG 

SWINGERS 

! 'N Roll, The Twist, and Now the 

Craze That's Sweeping the Country—Hootcnannv ! 

Nine Great. Swingln' Tunes! 

THE STORY: 

"America America" (WB) 

Based on the stories told by his imcle, Ella Kazan's 

"America America" starts in 1896 in Turkey, where the 

Greek minority is suffering from oppression. Stathis 

Giallelis leaves his family and travels to Constantinople 

as the first step to America. During his long and arduous 

journey, Stathis is befriended and later robbed by a 

crafty Turk, sent by his uncle to wealthy Paul Mann as 

a marriage prospect for the latter's plain daughter, Linda 

Marsh, and finally tells the girl that his only aim is to 

get to America. Then Stathis meets the wealthy wife of 

an American rug-buyer, who has an affair with the boy 

and gives him the money to buy passage on a boat for 

New York. The woman's husband learns of the affair and 

threatens to have Stathis sent back to Europe, but he is 

saved by the sacrifice of a tubercular Armenian, who 

jumps off the boat and lets Stathis take his name. In 

America, Stathis starts a new life as a shoeshine boy. 

EXPLOITIPS: 

Stress that this was made by Ella Kazan, who made 

"Splendor in the Grass" and "Baby Doll" and won an 

Academy Award for his direction of "On the Waterfront." 

Contact all Greek societies or organizations and have 

prominent Greeks invited to the opening. 

CATCHLINES: 

They Called Him "America America" Because His 

Life's Aim Was to Reach These Shores. 

THE STORY: "Billy Liar" (Cont'l) 

Tom Courtenay, a young clerk in an undertaker's office 

in a North England town, has a vivid imagination and is 

an impulsive liar with the result that he has become 

engaged to two girls, each of whom imagines she is the 

one who owns the cheap ring he passes between them. 

Also worrying him is the fact that his closet at home is 

filled with the firm's calendars, which he is unable to 

mail out because he has used up the petty cash for 

postage. Suddenly, Julie Christie, the girl of his many 

fantasies, turns up and she encourages him in his dream 

of becoming a TV script writer and going to London, 

where he can forever escape from his small town worries. 

Deciding to accompany Julie to London. Courtenay goes 

home to pack, only to find that his grandmother has died 

and his frantic paients want him to stay with them. 

Courtenay lets Julie go on to London alone, w'hile he 

faces his romantic and business problems by himself. 

EXPLOITIPS: 

Play up Tom Courtenay as the star of last year's "The 

Loneliness of the Long Distance Runner" by using a 

frame of the star as the dour-faced young man of that 

film and a smiling portrait of "Billy Liar." 

CATCHLINES: 

An Irresponsible Dreamer and a Colossal Liar 'Who 

Charmed the Girls in His Home Town . Com-tenay. 

Star of "The Loneliness of the Long Distance Runner," 

in His Second, and Contrasting, Film Role. 

THE STORY: 

"The Ceremony" (UA) 

During a bank holdup in Tangier, a guard is shot and 

Laurence Harvey, the gang leader. Is later caught and 

sentenced to be executed by a firing squad. Harvey's girl 

Miles* and his brother, Robert Walker, masquerading 

as a priest, plot to free him and manage to do so. 

During the plotting. Walker is thrown together with 

Sarah and he makes her promise to go away with him. 

When the freed Harvey leams of this, he figlits with Ills 

younger brother. As the police give chase. Walker makes 

them follow him and thus Har\ey is able to get away. 

However. Walker's car crashes and he is burned almost 

beyond recognition. The police, mistaking him for 

Harvey, rush him back to prison and order the guards to 

shoot him. The firing .squad refuses to execute the 

tortured figure and shoot their rifles Into the air. Meanwhile. 

Harvey, having learned of Walker's sacrifice for 

him, voluntarily returns and claims his brother's body. 

EXPLOITIPS: 

Play up the fact that this is the first starring-directing-producing 

effort of Laurence Harvey, who starred in 

"Room at the Top" and "The Manchurlan Candidate" 

most recently in "The Running Man." Mention that 

Robert Walker Is the son of the former MGM star. 

CATCHLINES: 

Laurence Harvey 

Bla/.ing Drama of Murder 

Produces, 

and 

Directs 

Revenge 

and 

. . 

Stars in a 

Murder in 

. 

Tangier, the City of Thrills and Mystery. 

lii 

BOXOFFICE 

BookinGuido 

Jan. 6, 1964

concessions, 

ES: 20i per word, minimum $2.00, cash with copy. Four :onsecutive insertions for price 

iree. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

anted: manager. experienced and Theatre executive presently employed. 

ng to work. Permanent position. Rereferences. 

Hudson Theatres Co., ventional and dnve-in. Boxollice, 9797. 

Specializing in general management. Con* 

Theatre Bldg., Richmond, Indiana. 

unediate Opening for experienced themanager 

tor Intermountain States 

Must have knowledge all phases 

[. 

tre operation including advertising, 

actions , good housekeepand 

capable of com;>-letmg normal thereports. 

Send resume of past ex- 

(Dce together with salary desired to, 

Box 695, Salt Lake City, Utah. 

aededl Managers with indoor and 

3-in experience. Excellent opportunity 

aggressive showman wanting permanposition 

with fast growing Midwest 

lit. Send complete resume, photo and 

ry requirements. Boxolfice, 9798. 

onager, age 28-37, promotion-minded 

'ear 'round de luxe drive-ins. Positions 

lable in Cincinnati and Chicago. Startsalary 

$150 to $175. Opportunity *^'- 

jncement. Send f-nmr,i(^t.= nplete rcît 

office, 9803. 

Produce a color, 

il motion 

imish 

picture in your 

everything—crew, 

eras and sound. For particulars: Hal 

r Studios, 5059 Woodson Drive, Mis- 

Kons. 

\LES REPRESENTATIVESl Outdoor The- 

Advertising Service. Compensation 

inensurate with ability. Protected terri- 

. For details, contact; Romar Vide 

ipany, Chetek, Wise. 

WHAT DO YOU 

WANT - 

b Sell, Your Theatre? 

b Buy. A Theatre? 

i lob? A Position Open? 

o Buy or Sell. Equipment? 

liscellaneous Articles? 

'hatevcr you want— it will pay you 

to advertise your needs in 

THE CLEARING HOUSE 

HERE IS YOUR HANDY 

"AD ORDER" BLANK 

POSmONS WANTED 

19S4 calendar and resume of energetic 

showman tree. Boxolfice, 9796. 

Will invest as working partner small indoor 

theatre in approximately 25 mile area 

of Teaneck, New fersey. Gilbert Feig, 804 

East Lawn Drive, Teaneck, New Jersey. 

Manager with years of rich experience 

from neighborhood to de luxe operation. 

Has been through strikes, panic, llood and 

lire. Qualified for supervisor, city manager 

or district mcmager- Sober and 

settled. Eastern states, from New York to 

Florida. Boxolfice, 9800. 

Manager oi key midwestem first-run theatre 

wants to relocate m Florida or California. 

Knowledge of all phases of operation. 

Top references. Boxofflce, 9801. 

EQUIPMENT WANTED 

Wonted: generator. Hertner or equal, 

type HI-50-100, volts 42-45-50 continuous 

rating, 5 minute rating 42-45-100 amps. 

Lyric Theatre, Oxford, Ivliss. 

Wanted: Used 100 ft. metal screen 

tower. Selby preferred. John Magoos, 

2040 Grand River Ave., Detroit 26, Mich. 

GENERAL EQUIPMENT—USED 

E-7 mechanisms and Ballantyne mechanisms, 

Ballantyne 200 watt dual amplifier 

system ior drive-in. W. E. sound hecrds 

and 5pt bases, RCA soundheads and 

hght weight bases to match. Priced to sell. 

LOU WALTERS SALES 6 SERVICE CO 

, 

4207 Lawnview Ave., Dallas, Texas. 

WONDERFUL VALUE! Government surplus 

E7 mechanisms, 

beautiful condition, 

guaranteed, only $349.50 pair; changeovers, 

$22.50 pair. STAR CINEMA SUP- 

PLY, 621 West 55th St., New York 19. 

EQUIPMENT REPAIRING 

All mokes, all models projection equipment 

repaired. LOU WALTERS SALES & 

SERVICE CO., 4207 LAWNVIEW AVE., 

DALLAS 27, TEXAS. 

CLfflfilOG HOUSE 

THEATRES FOB SALE 

West Coast theatres ior sale. Write for 

list. Theatre Excnanye Company, 260 

Kearney Street, San Francisco B, California. 

For Sole: The only Art-Theolre in an 

area of 400,000, in a thriving Massachusetts 

city. Ideally located in a shopping 

center in the midst of the city's finest residential 

district. Recently renovated, it is 

the most elegantly intimate theatre around. 

Six colleges within a stone's throw. Seating 

capacity 500 down, 200 up (balcony). 

Long lease, small nut price $50,000. Will 

consider partnership. Write: MOTION PIC- 

TURES, 346 W. 44th St., New York, NY. 

Phone: PLaza 7-4721. 

For sole: 400 seat conventional theatre. 

Nebraska county seat town of 3,700. An 

ideal family operation. Priced for quick 

sale. Boxolfice, 9802. 

THEATRES WANTED 

Wonted to Buy or Lease: Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, 

Metropole Hotel, Cincinnati, Ohio. 

Wanted to Buy or Lease: Indoor theatre 

in Metropolitan area. Population at least 

200,000. Contact Harry Wald, 506 St. 

Charles St., St. Louis, Mo. 

SOUND PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

TROUT'S SOUND AND PROJECTION 

LOOSE-LEAF Service Manual and Monthly 

Service Bulletins. "How" to keep your 

equipment in good running condition; 

"How" to repair projectors, arc lamps 

and keep in tip-top running condition. 

"How" to easily service Sound Equipment; 

Sound heads, amplifiers and speakers. 

Data on 16, 35 and 70mm, Data on Xenon 

lamps and new transistor sound systems. 

"Simplified Course on servicing Sound 

Systems for Theatres," each month. Used 

by leading theatres as a guide for 

Better Sound and Projection For EX- 

HIBITORS and PROJECTIONISTS. Edited 

by Wesley Trout, Technical Editor, Modern 

Theatre 13 years! Manual and MONTHLY 

SERVICE BULLETINS for one year, only 

$7.50. Cash, Check or P.O. No CODs. 

WESLEY TROUT, Publisher. Box 575, ENID, 

OKLAHOMA 

THEATRE SEATING 

Specialists in rebuilding choirs. B< 

workmanship, reasonable prices. Ho 

men, will travel. Rebuilt theatre chairs 

sale. Neva Burn Products Corp., 252 Soi 

St., 

N.YC 

CHAIRS REBUILT ANYWHEHEl Expert 

workmanship, personal service, finest materials. 

ARTHUR JUDGE, 2100 E. Newton 

Ave., Milwaukee, Wisconsin. 

We specialize in rebuilding opera chairs. 

Our 40 years experience is your guarantee. 

Factory trained- men do the job 

properly. Write for our low prices. We go 

anywhere. Sewed covers to fit your seats, 

$1,65 each. Chicago Used Chair Mart, 

829 So. State St., Chicago 5, Illinois. 

Phone: WEbster 9-4519. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games available, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N Y. 

Build attendance with real Hawaiian 

orchids. Few cents each. Write Flowers of 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Colli. 

Bingo Cords. Die cut 1, 75-500 combinations. 

I, 100-200 combinations. Can be 

used for KENO, $4.50 per M. Premium 

Products, 339 West 44th St., New York 

36, N. Y. 

Double-Triple, your investment in spectacular 

movie film distribution nationally. 

Gigantic publicityl GRAND PRODUC- 

TIONS, 750 Pierce, Gary, Indiana. 

ANTI-THEFT 

SPEAKER-HEATER PROTECTION 

ANTI-THEFT SPEAKER CABLE PRICE RE- 

DUCED! Protect your speakers-heaters for 

less than 75c per unit! Complete satisfaction 

reported by chains and exhibitors. 

Write: Speaker Security Company, 1650 

Willow, Hoboken, N.J. 

POPCORN MACHINES 

Brand new counter model, all electric. 

Capacity, hundred portions per hour, 

$199,00, Replacement kettles all machines, 

120 S Hoisted, Chicago 6, III. 

Handy Subscription Order Form 

OXOFFICE 

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THEATRE TICKETS 

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