Boxoffice-March.13.1964

APRIL 13. 1964. 

1L^ 

A^f^sn. 

htctuAe yncLui^ 

i 

playing the role of General James M. Scott in "Seven Doys 

Paramount release which was voted the BOXOFFICE Blue Ribbon Aword for 

in May 

March On 

the television screen is Fredric March as President Jordan Lyman National Screen 

Council members voted it the Award as outstanding family entertainment 

. . . Page 13. 

ONAL EXECUTIVE EDITION 

>t

THE NATIONAL FILM WEEKLY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chiei and Publisher 

DONALD M. MERSEREAU, Associote 

Publisher & General Manager 

JESSE SHLYEN Managing Editor 

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Kansas aty 24. llo. Jesse Shlyen, Managing 

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APRIL

^ 

the 

most 

talked 

about 

film

One man . . 

tlxree ^women . 

one nlglit . 

METRO-GOLDWYN-MAYER and SEVEN ARTS PRODUCTIONS 

present the JOHN HUSTON-RAY STARK production of TENNESSEE WILLIAMS 

-njE 

lyficHrm 

GWN HALNlESWARDCYRILOaMI o,... JOHN HUSION p... JAY SM ..... JNIHONY VEILLERaJOHN

E NIGHT OF THE IGUANA" ooes Into national rolease this July. 

M-R-M is nn thR mnuni 

.CRATJ/j 

MORRIS E. LCFKO 

Dear Exhibitor: 

I have just returned from London where I had the privilege of 

seeing a rough cut of the screen version of Tennessee Williams' 

prize -winning stage success, THE NIGHT OF THE IGUANA. 

My opinion is that this motion picture has all the ingredients 

necessary to make it one of the outstanding films of recent years. 

John Huston's direction surpasses anything he has done before 

and the performances of Richard Burton, Ava Gardner, Deborah 

Kerr and Sue Lyon are superb. 

THE NIGHT OF THE IGUANA marks producer Ray Stark's first 

personal production since "The World of Suzie Wong" and he 

and Seven Arts Productions are certainly to be commended for 

putting together this unique chemistry of story, stars, director 

and property. 

I think you will agree with me that THE NIGHT OF THE IGUANA 

has been one of the most publicized motion pictures of all time. 

During the entire filming in Mexico, it was kept before the public 

via daily wire service reports, syndicated columns and national 

magazines . Its national TV exposure on NBC-TV's "Hollywood 

and the Stars" and "CBS Reports" only add to its stature as the 

most talked about picture of the year. 

Many exhibitors have already expressed a desire to book this picture 

for summer playing time. Their enthusiasm at this time 

must, of course, be predicated upon the film's advance publicity. 

We think this enthusiasm is entirely justified because THE NIGHT 

OF THE IGUANA is one of those rare films that really lives up to 

all expectations one might have for it.

, 

I 

I 

tliei 

teli 

ilistalltti 

Allied and TO A Agree 

'In Principle on Merger 

CHICAGO — An agreement in principle 

has been reached between special committees 

representing Theatre Owners of America 

and Allied States Ass'n as to the basic 

framework for a new national trade association 

representing all theatre owners. 

This was announced here Monday 161 by 

Jack Armstrong. Allied president, and John 

H. Rowley, president of TOA after a daylong 

special meeting. They said a "tremendous 

step forward" has been taken. 

Special sub-committees will be appointed 

immediately to develop the details. Rowley 

and Armstrong said the proposed organization's 

structure would be submitted 

to the respective boards for discussion 

and consideration and additional meetings 

would be held to finalize all details. 

Until consolidation has been completed, 

a joint executive committee, to be headed 

by presidents of Allied and TOA, will be 

established to act and speak for united 

exhibition of all national issues of common 

interest. Rowley and Armstrong said their 

respective boards and executive committees 

would be polled immediately for authorization 

and approval for the formation 

of the joint interim operating executive 

committee. 

"All of us at the meeting were extremely 

optimistic as to the fulfillment of 

the common objectives of one strong national 

association of motion picture exhibitors," 

they said. "There are no insurmountable 

obstacles that cannot be resolved, 

in the opinion of the committee." 

Attending the meeting for Allied were 

Ben Marcus, Wilbur Snaper. Marshall Pine. 

Milton London and Armstrong. 

For TOA, in addition to Rowley, were 

George Kerasotes. Myron Blank and Jo- 

.seph Alterman. 

Columbia Sales Meeting 

Scheduled for Chicago 

NEW YORK—A five-day Columbia sales 

convention will be held at the Ambassador 

East Hotel in Chicago the week of April 

20. according to Rube Jackter, vice-president 

and general sales manager. It will be 

attended by division and branch managers 

in the U.S. and Canada, top executives 

and the home office executive sales staff. 

There will be screenings of several coming 

releases. 

Jackter will preside. Others attending 

from the home office will be Milt Goodman, 

assistant general sales manager: 

Jerry Pickman, sales executive; Joe Freiberg, 

administrative assistant: Vince Borelli, 

Nat Goldblatt. Martin Kutner, Jerry 

Safron, Dan Weissman, H. C. Kaufman, 

manager of exchange operations, and 

George Berman, his assistant. 

Named Schottenfeld Aide 

NEW YORK—William Bernstein has 

been named executive assistant to Herbert 

T. Schottenfeld, United Artists vicepresident. 

He is a graduate of Yale Law 

School and has been a member of the UA 

legal staff for five years. 

m^ 

Film Councils Praise 

MPAA for Support 

Atlanta—The Motion Picture Ass'n 

of America was highly commended for 

the support it has given the Federation 

of Motion Picture Councils at the 

closing session Thursday l2) of the 

federation's tenth annual conference. 

The resolutions conimittee singled 

out Ralph Hetzel, acting MPAA president, 

and Margaret G. Twyman, director 

of community relations for the 

MPAA, in its statement. 

Another resolution reaffirmed a 

strong stand against legalized censorship 

of motion pictures that had been 

adopted in 1954 at the first meeting 

of the federation. 

Ralph Hetzel 

Hetzel to MPAA Board; 

All Officers Re-elected 

NEW YORK—Ralph Hetzel, acting president 

of the Motion Picture Ass'n of America, 

Inc., was elected 

to the board of directors 

as the board 

u n a n i m o u si y r e- 

elected all officers of 

the Association. Also, 

all members of the 

board were r e - 

elected. They are: 

Barney Balaban, 

president, and George 

W e 1 1 n e r, executive 

vice-president. Paramount 

Pictures; Steve 

Broidy, president, and 

Edward Morey, vice-president. Allied Artists 

Pictures; Abe Schneider, president, and 

Leo Jaffe. executive vice-president, Columbia 

Pictures. 

Also, Pandro S. Berman, producer for 

Metro-Goldwyn-Mayer; Benjamin Kalmenson, 

executive vice-president, and 

Howard Levinson, assistant secretary, 

Warner Bros.; Arthur Krim, president, and 

Eugene Picker, vice-president. United 

Artists; Walter M. Mirisch, vice-president, 

the Mirisch Co.; Robert H. O'Brien, president, 

and Benjamin Melniker, general 

counsel of Metro-Goldwyn-Mayer; Milton 

R. Rackmil, president, and Adolph Schimel, 

vice-president and general counsel. Universal 

Pictures; William Perlberg, partner, 

Perlberg-Seaton Productions; Spyros P. 

Skouras. chairman of the board, and Seymour 

Poe, executive vice-president, 20th 

Century-Fox; Lawrence Weingarten, president. 

Marten Productions. 

The officers re-elected are Ralph Hetzel, 

Kenneth Clark, Charles Boren, executive 

vice-presidents; Geoffrey Shurlock, William 

H. Fineshriber jr.. Manning Clagett and 

Edward Cooper, vice-presidents: Sidney 

Schreiber, secretary: Stanley R. Weber 

treasurer: Thomas J. McNamara, asistant 

treasurer; and Robert T. Watkins. assistant 

treasurer-assistant secretary. 

Supreme Court Gives Okay 

TOA and Allied Enter 

PWia. Viking Case 

WASHINGTON — The Suuien Supreme 

ruled Monday ( 6 1 that 

Cour 

Theatre Owners ol 

America and Allied States Theatres ha' 

the right to file a joint brief as amii 

curiae in the Philadelphia antitrust casi 

of 'Viking Theatre against the major diS' 

tributors and competitive theatres. Viki: 

objected strongly on the grounds that TO; 

tslibit' 

and Allied are in reality friends of the de 

fendants rather than friends of the court] 

mieB 

but the Court ruled that the organizatio: 

could participate in the case along tl 

I 

lines requested 

itjf 

TOA and Allied had joined to advise th( 

iffiBt 

court that their combined memberships ini 

1 1* 

elude two-thirds of the theatres in thl 

kit 

U. S., and that a vital issue in the case lii 

Ig 

whether split of product is illegal. In the 

brief drawn by Herman M. Levy, the organizations 

stated that split is necessa 

I 

IliKi. 

SMSS 

to avoid straight auction competitive bid 

Utiirsi 

ding which would mean victory for th( 

with the most money. 

in 

The brief set forth further that a "rati 

fini 

court decision adverse to product split "wil 

seriously and adversely affect all theatr 

now operating on a split basis, and all whi 

are negotiating for them at this time, and 

all other theatre owners. It will be of assistance 

to this court to hear from these thou, 

sands of theatres regarding their views 

why splits are legal," 

It was also argued by the exhibitor 0: 

ganizations that splitting is a means of cut 

ting down on the litigation "which hi 

wracked the industry for the better pa; 

of the last 15 years," and that this, ii 

itself, is a "heavy factor" in favor of split 

ting. Although 'Viking disputed these arg 

ments, point by point, the Supreme Court' 

decision permits them to be made in th( 

precedent-setting case. 

TOA-Allied Presidents Hail 

Supreme Court Decision 

CHICAGO — The granting by the U.S 

Supreme Court of the motion for leav( 

to file a brief as amici curiae in the Viking 

case by Theatre Owners of Americt 

and Allied States Ass'n was hailed here b; 

the presidents of the two exhibitor organ 

izations. 

John Rowley, TOA president, and Jacj 

Armstrong, president of Allied, in a join 

statement, said; 

'The Supreme Court's acceptance of Aw 

lied and TOA as amici curiae gives almost 

two-thirds of the theatres in the United 

States, which are not parties to the 'Viking 

case and not a part of the Philadelphia 

territory, an opportunity to have their 

views as to the validity of splits presented 

to the court. We feel it is important for 

the court to know the impact of its decision 

on the entii'e motion picture industry. 

To Issue Ascap Stamp 

NEW YORK—Stanley Adams, president 

of American Society of Composers, Authors 

and Publishers, has been notified by Postmaster 

General John A, Gronouski that an 

!^s; 

American music stamp is being issued in 

conjunction with the 50th anniversary of, 

the society. 1 

BOXOFFICE April 13. 1964 

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1. 11 Ml 

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"If 

mporters Won't End 

j5mm 

Competition 

NEW YORK — Distribution of 16mm 

liiis to colleges and religious organizat 

lis will be continued by members of the 

Idopendent Film Importers & Distributors 

c America, despite exhibitor complaints, 

Ecording to Michael F. Mayer, executive 

cector. However, he said, the organization 

i asieeable to reasonable clearance betet'u 

theatrical and non- theatrical show- 

Exhibitors are oui' valued customers and 

\ deal with them every day," Mayer said. 

luthermore, some of om- members have 

t?atre holdings." 

He rejected complaints on several 

gjunds, as follows: Foreign films cater to 

sdifferent type of audience than Americi 

featui-es. there are many situations 

viere 16mm revenues exceed those of 

3 iini. Exhibitors never playing foreign 

f lis have no right to complain, and 16mm 

SDwings may well help to build 35mm 

Bdiences. 

Vlayer said exhibitors should consider 

competition of American films on tele- 

t ' 

V ion "rather than shouting abuse at an 

aeged 16mm menace." 

Jllied Warns Exhibitors 

igainst CATV 'Sprouting' 

DETROIT—The recent issue of Allied 

I port, published by Allied States Ass'n, 

V rned exhibitors of the sudden "sprouti;;" 

around the country of community 

atenna television systems in areas "where 

t re would be no apparent need for such 

a installation." 

The Report charged that many of the 

cnmunity antenna builders were preparii, 

"for what they believe will be a very 

li rative sweep across the nation" by pay 

T . communities grant permission to 

I 

ct such projects," the Report said, "ownof 

the installations will be 'sitting 

tty' when, and if, toll TV is made availe 

around the country. 

'A path of community antennas stretchfrom 

Seattle to Miami and Portland 

Tucson would make solid stepping stones 

which pay TV could bridge any gap 

any community in any corner of the 

mtry," the Report said. 

[lie Report pointed to the Ohio comnities 

of Dayton, Greenville, Wauseon 

i Napoleon as areas in which attempts 

i been made to get community antenna 

terns, and it urged exhibitors to stay 

rt in their own communities to requests 

such permits. 

ISC's 1st Quarter Net 

Cver Twice '63 Period 

jlEVERLY HILLS, CALIF.—In the first 

fi;al 1964 quarter which ended last Decnber 

24, National General Corp. incused 

its profit strides with earnings 

o:; $658,782, or over 18 cents per share. 

T|S was more than twice the $303,733, or 

Q' rter in 1963, after providing $250,000 

0! seven cents per share reserve for taxes 

w ch National General did not have in 

fi al 1963. Gross income was $16,776,123. 

ItA-as $10,741,378 in the same quarter a 

yiir 

ago. 

NAB CONSIDERS PAY TV THREAT 

Federal Control of Pay TV 

Posed by FCC Chairman 

CHICAGO — A proposal that pay television 

systems which transmit programs 

to subscribers by wire be brought under 

federal control was made here Tuesday 

(7), by E. William Henry, chairman of 

the Federal Communications Commission, 

speaking before the National Ass'n of 

Broadcasters annual convention. 

Asserting that America is "rapidly becoming 

wired for sight and sound and now 

is the time to act," Henry pointed out, "It 

makes no sense to have tightly controlled 

pay TV experiments using broadcast frequencies 

while giving carte blanche to the 

development of pay TV over wires. It 

shouldn't be permitted to grow like Topsy." 

SYSTEMS AFFECTED 

Systems which would be affected by 

Henry's proposal include the Los Angeles- 

San Francisco Subscription TV program, 

the Hartford, Conn., Phonevision system 

now in operation, the one planned for 

Denver, Colo., and those community antenna 

networks which do not use microwave 

pickups. 

Pay television, the commissioner continued, 

cannot be justified unless it brings 

to the public a greater variety of choice 

through specialized, high-quality programming. 

"It must be a supplemental service, not a 

substitute service," he said. "In my opinion, 

if pay TV is to come into the home it 

should not be allowed to bring the sponsor's 

commercials with it. If viewers must 

pay for additional progi-amming, they must 

not pay twice." 

Henry questioned the effect of wired 

television upon the advertiser-supported 

free systems, asking whether community 

antenna systems limit or block the growth 

of TV broadcast stations in outlying communities, 

and whether they would stunt 

or block the growth of ultra-high-frequency 

operations. 

TO HELP REMOTE AREAS 

of the national TV system. We cannot 

"Free television programs are not withheld 

from the viewer who lacks the ability 

to pay," Henry pointed out. "The inhabitants 

of remote areas not served by present 

stations are entitled to share in the benefits 

abandon them merely to provide a variety 

of services to people in the core of urbanized 

society." 

Asserting that an inherent weakness in 

the present free TV system is indicated in 

the growth of community antenna TV 

through which services are made available 

to communities too small to support more 

than one—or even one—station Henry 

added, "The same thought applies to the 

newer trends in both community antenna 

and pay TV. We should seek ways to integrate 

it fully into our national television 

system." 

Destruction of Free TV 

Seen by NAB President 

CHICAGO—LeRoy Collins, president of 

the National Ass'n of Broadcasters, in the 

opening session of that organization's national 

convention here Monday i6i asserted 

that, as broadcasters, "we cannot sit back 

and watch the viewing public saddled with 

a system which will mean little more than 

paying for what it now receives free." 

Charging that pay TV can "no longer 

be regarded as a lurking shadow," Collins 

continued, "Much of the public is being 

tempted by improbable promises by pay 

TV proponents and the public has not been 

effectively warned of the irreparable damage 

pay TV would cause to our free broadcasting 

system." 

He emphasized that the lure of substantially 

greater pay offered high-priced talent 

by pay TV would deprive free TV of its 

most attractive commodity. 

Proposal by Henry Requires 

More Study, Says Harling 

NEW YORK—In answer to the proposal 

by E. William Henry, chairman of the 

Federal Communications Commission, for 

government regulation of pay TV, by air 

or by cable, Philip Harling, chairman of 

the Joint Committee Against Pay TV, made 

the following statement: 

"The implications raised by Mr. Henry 

should be thoroughly studied before approving 

or disapproving the policy of the 

Commission. 

"However, it must be remembered that 

the temporary license granted to Phonevision 

in Hartford was experimental in nature. 

The FCC laid down certain ground 

rules under which the experiment was to 

be conducted, based upon the testimony 

of the applicants concerning the type of 

programming it would offer to the paying 

public. To date, the overw-helming majority 

of the promises have not been fulfilled. It 

would appear to the Joint Committee that 

before any declaration of policy is made 

concerning pay TV to regular the air and 

cable by the FCC, it would be necessary to 

first determine whether the Hartford experiment, 

which was to last three years, 

was or was not in the public interest. Thi."; 

is the sole function and issue before the 

FCC because at the end of the three-year 

test, it stated that another hearing would 

be held to obtain the information necessary 

to make a permanent ruling." 

TOPNOTCH SALES MANAGER 

FOR ESTABLISHED FILM DISTRIBUTION COMPANY 

Must be thoroughly experienced in domestic marketing. Send Qualifications to Box KH, c/o Boxoffice, 

825 Van Brunt Blvd., Kansas City, Mo. 64124. Applicotions will be treoted confidentially. 

B

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AB-PT Moves to Curb 

Minority Interests 

NEW YORK—Attempts of "special" 

groups to obtain a voice In the management 

of American Broadcasting-Paramount 

Theatres have led to a decision of the board 

of directors to recommend to stockholders 

the elimination of cumulative voting in the 

election of directors. A necessary amendment 

to the corporation's charter will be 

considered at a special meeting an hour 

before the regular stockholders meeting May 

19. 

Cumulative voting permits a stockholder 

to multiply the number of his shares by 

the number of directorships up for vote 

and cast the total for one director. The 

procedm-e allows a minority interest to 

elect a director. It was a provision in the 

original charter of Paramomit Pictures, 

predecessor corporation. 

URGE PLURAL VOTING 

An AB-PT statement urging plurality 

stock voting said that "the broadcasting 

business, which constitutes the major portion 

of the corporation's activities, is substantially 

regulated by the Federal Communications 

Commission and is subject to 

responsibilities which go far beyond the 

requirements of normal commercial enterprises. 

The broadcasting industry must operate 

in the public interest and cannot be 

subjected to the will of special interests." 

The statement did not mention theatre 

interests but those could be affected. 

A majority of the directors are not officers 

or employes of the company. Their 

statement, which was unanimous, noted 

that cumulative voting "has recently provided 

a device by which two different 

groups attempted to gain a seat on the 

board under circumstances which the board 

considered against the best interests of the 

company and its stockholders." 

REPORT BY GOLDENSON 

Before acting, the board received an oral 

report from Leonard H. Goldenson, AB- 

PT president, which reviewed requests from 

two different groups for board membership. 

He said he had discussed the problem 

with representatives of ABC affiliated 

stations over the weekend to attend the annual 

convention of the National Ass'n of 

Broadcasters and that "in all instances 

wholehearted support was received to oppose 

the membership requests." 

It had been known that Norton Simon, 

coast industrialist, sought a directorship. 

He recently purchased at least 100,000 

shares of stock on the open market. A not 

previously identified group, according to 

reports, includes two mutual fund companies—the 

Putnam Growth Fmid of Boston 

and Oppenheimer & Co. of New York 

—and "Walter R. Scheuer, a New York investor. 

A retui-n to the system of plural voting 

would require only a majority of shares 

over 50 per cent. AB-PT has 14 directors 

One call will do itîf the call is to Ballantyne. 

A Ballantyne equipment quotation 

covers everything you need, because 

it's in the All-in-One Package. It even 

includes financing and concession operation 

if desired. mv. 

and about 4,500,000 shares of stock outstanding 

that could be voted. 

Officials of the Columbia Broadcasting 

System and the National Broadcasting Co. 

are said to be concerned over the situation. 

Goldenson announced Monday (6) the 

declaration of the second quarterly dividend 

of 25 cents a share on the common 

stock, payable June 15 to holders of record 

May 15. 

Embassy Appoints Edele 

General Sales Manager 

NE"W YORK—Dm-and J. "Bud" Edele 

has been named general sales manager 

of Embassy Pictures 

by Leonard Lightstone, 

executive vicepresident. 

Edele resigned 

as metropolitan 

division manager 

in New York of 

United Artists to accept 

the post. 

Edele entered the 

industry in 1935 as a 

booker with Paramount 

in St. Louis. 

He joined "Warner 

Durand J. Edele 

Bros, in that city in 

1937, remaining 11 years with the company. 

He then became branch manager in St. 

Louis and Kansas City with Film Classics. 

He joined UA in 1952, serving in various 

capacities in St. Louis and New York. 

Sid Blumenstock Heads 

Embassy Ad Department 

NEW YORK—Sid Blumenstock, veteran 

advertising executive, has been appointed 

advertising director 

of Embassy Pictures 

by Leonard Lightstone, 

executive vicepresident. 

He succeeds 

Ed Apfel, resigned. 

Blumenstock has 

been associated with 

Warner Bros., 20th 

Centm-y-Pox, Paramount, 

the Charles 

Schlaifer Agency in 

Hollywood and, in Sid Blumenstock 

1959, Embassy. He resigned 

a post with the Monroe Greenthal 

Agency to return to Embassy. 

Apfel, who will announce his futm-e plans 

shortly, joined Embassy as advertising director 

in March 1963. Previously he was 

with MGM and Donahue & Coe. 

Paramount Names Gillis 

To Head Roadshow Sales 

NEW YORK—Herb Gillis, who joined 

the Paramount home office staff last December 

as sales manager for "The Fall of 

the Roman Empire," has been named U.S. 

and Canadian sales director for special 

attractions by Charles Boasberg, general 

sales manager. 

Gillis, who was associated with Paramomit 

since 1950 and was previously regional 

sales manager in Washington, will 

work under Boasberg's supervision to direct 

the sales and bookings for the two 

Paramount roadshows, Bronston's "Roman 

Empire" and Hal Wallis' "Becket," with 

other major releases to be placed under 

his supervision later. 

Stanley Warner Nearly if 

Doubles Quarter Net 

NEW YORK—The consolidated operating 

profit of Stanley Warner Corp. for the 

three months ended 

Feb. 29, 1964 was almost 

double the 

profit for the same 

quarter one year ago, 

according to S. H. 

Fabian, president. 

For the February 

1964 quarter the consolidated 

operating 

profit amounted to 

$846,600, equivalent 

to 41 cents per share 

on the outstanding 

S. H. Fabian common stock. The 

profit for the same quarter last year wi^ 

$429,200, or 21 cents per share 

The consolidated operating profit for the 

six months ended February 29 was $1,973,- 

900 which is 84 per cent greater than the 

$1,059,000 earned during the corresponding 

period one year ago. The earnings for the 

six months ended February 29 are equivr 

lent to 69 cents per share on the outstan 

ing common stock which compares wi! 

52 cents per share earned for the sar 

period last year 

During the six months ended Februai 

29 there was charged to earned surpl 

$368,800 resulting from unusual props) 

dispositions. For the corresponding quart* 

last year there was a charge of $10,100 

arising from similar dispositions. 

For the three months ended Febru 

29, merchandise sales, theatre admissi 

and other income amounted to $35,102,11 

as compared with similar income of 

672,900 for the same period last year. 

Merchandise sales, theatre admissi 

and other income for the six months en 

February 29 amounted to $72,021,900 I 

compared with $66,881,700 for the sail 

period one year ago, Fabian said. 

tfYOHi 

L 

a;«K,l!i 

MGM Sues Bronston Prod^fco 

Over 'King of Kings' 

NEW YORK — MGM has sued Sami 

Bronston Productions in New York S 

preme Court for $764,358, the alleg 

aggregate value of services and facilitl 

the plaintiff said it 

supplied in accordance 

with a 1960 agreement covering the production 

and distribution of "King ol 

Kings." 

MGM is represented by Phillips, 

Nizer, Benjamin, Krim & Ballon. Jeae 

Moss, attorney acting as trustee for the 

Bronston company under a voluntan 

agreement between Bronston and Pierre 5 

Du Pont Bronston's financial backer, has 

been permitted by Judge Louis J. Capozzoni 

to withdi-aw as Bronston's attorney m the 

MGM action. He cited differences of opinion 

Lots of people with high IQ's get low 

BQ's. A BQ is a Ballantyne Quotation on 

an All-in-One Theatre Package. No need 

to shop, because the All-ln-One Package 

includes literally everything you need in 

a theatre, even financing. 

Adv. 

BOXOFFICE :: April 13. WB* 

.m 

iPirEas 

Mil 

it'sissoci 

iftjieful! 

||*ijBti 

L

' 

IP Foreign Income 

1% Higher: Home 

EW YORK — "American International's 

;ign income for the month of March 

was 25 per cent 

higher than any previous 

month in the 

company's ten-year 

h i s t o r y," David 

Home, vice-president 

in charge of foreign 

distribution, told the 

tradepressata 

I 

^ ^^^ luncheon at the Ab- 

^^ M^^^ sinthe House Wed- 

^^k V^^^k nesday (8). Home re- 

^^^ ^^^^^ turned early in April 

iDavid Home from a seven-week 

trip to the Far East, 

ch included New Zealand, Australia, 

gapore, Malaysia, Hong Kong, Thailand, 

Philippines, Taiwan and Japan, his 

t for AIP since joining the company 

anuary. 

orne announced the appointment of 

liam Dow as Far Eastern supervisor, 

acing Ed Ugast, who resigned due to ill 

1th. Dow will headquarter in Tokyo, 

[entioning that AIP has scheduled its 

it "comprehensive lineup of product for 

imational distribution," at a time when 

ion picture production in the rest of 

world is hitting an all-time low, parlarly 

in Germany and Italy, Home 

I that "while visiting territories where 

has present distribution agreements, I 

besieged with phone calls from distrisrs 

for future discussion deals on new 

;ures." However, AIP has "an extremely 

sfactory setup at the present time in 

Far East, which includes some new 

Is consummated on this trip in a few 

is which were still open when I deted 

from New York." 

1 Japan, AIP has discontinued the comy's 

association with Robert Lury, who 

been AIP's special representative. "We 

e carefully investigated the several ex- 

Bnt offers made to us and have decided 

one company, the agreement to be annced 

pending the lifting by the govment 

of Japan of its licensing arrangeits—this 

scheduled for July 1. 

During the last few weeks, we have conlied 

further distribution agreements in 

t Africa, Venezuela, Trinidad, Chile, 

u, Greece, Spain, Iceland, Liberia and 

lalca. Our distribution in these terries 

has been steadily on the increase. All 

;hese deals are supplemental to existones 

which are proving very remtmerate. 

'64/ '65 is our next 'sales target'," 

h('said. 

orne said he was delighted with the reac'ons 

of teenagers in most of the foreign 

Ji'^s he visited to "Beach Party," which 

ill called "an absolute boxoffice sensazU 

abroad, too." He said the Cathay Org£;ization 

in Malaysia and the Mever 

Piias Co. in the Philippines put on camptjns 

in the style of showmanship 

A)|srican exhibitors have been using so 

sv,;essfully with the picture and, now, 

w I "Muscle Beach Party." These cam- 

Pii?ns get exactly the same reactions, enctsiasm, 

word-of-mouth and great boxolce 

results, he said. He noted that forei.L 

teenagers buy and react to the records 

olsuch singing stars as Frankie Avalon, 

E/s Presley, the Beatles, etc. 

We are currently negotiating for dis- 

BCOFFICE April 13, 1964 

tribution of a package of major company 

reissues as a service to our franchise— to 

supplement AIP product," Home .said. 

Home will be leaving shortly for a swing 

through the Caribbean area and then will 

be going to Europe in May to attend the 

Cannes Film Festival. From the Festival, 

he will continue through Europe for three 

weeks on another distributor-franchise 

tour. Also attending the AIP luncheon were 

Rose Sokol, assistant foreign manager: 

Mort Golden, service manager: Lou Lagalante, 

controller: Dan Skouras of the foreign 

department; Ruth Pologe, eastern advertising-publicity 

director, and Jerry Cutler 

of the publicity department. 

P.A.s Help Boost Grosses 

For New AIP Feature 

HOLLYWOOD — Eight stars and five 

company officials of American International 

Pictures, who participated in a 40- 

city jet tour, chalked up a record 286 radio 

interviews, 215 TV appearances and 197 

newspaper interviews to launch AIP's 

"Muscle Beach Party" as another blockbuster. 

As a result, Easter season engagements 

for the new musical comedy outgrossed 

its successful forerunner, "Beach 

Party," by more than 30 per cent, according 

to Leon P. Blender, AIP sales 

manager. 

James H. Nicholson, AIP president, and 

stars Annette Funicello, Frankie Avalon, 

Morey Amsterdam and Jody McCrea appeared 

at the world premiere in San Francisco 

and touched off the whirlwind campaign. 

Joining in personal appearances at 

regional premieres and special exploitations 

marking the opening of the film in 

other cities were Samuel Z. Arkoff, AIP 

executive vice-president, who retui'ned from 

Rome to take part in the campaign; David 

J. Melamed, vice-president: Milton Moritz, 

ad-publicity director; Blender, and AIP 

exploitation specialists in each city. Darlene 

Lucht, Amedee Chabot, John Ashley 

and Dolores, all of whom appear in the 

hit musical, also participated in the various 

tours. 

The AIP campaigners made 215 TV appearances, 

286 radio interviews and 197 

interviews, garnering more than 368 galleys 

of type and 173 multiple-column pictui-es, 

along with over 400 colvunn items, 

according to Blender. Their combined efforts 

plugged "Muscle Beach Party" at 

yacht parties, exotic dinners. Variety Club 

luncheons, fashion shows, home shows, 

shopping center openings and theatre openings. 

The exploiteers collected keys to 12 

cities from Milwaukee to Miami, four of 

these being garnered by Darlene Lucht, a 

former "Miss Milwaukee," in her native 

state of Wisconsin. 

Two Paramount Roadshows 

Being Promoted by Sears 

NEW YORK—Mailings to more than 17,- 

000,000 charge account customers are part 

of the nationwide promotion campaign 

Sears, Roebuck & Co. stores are conducting 

for Paramount's two roadshows, "Becket" 

and "The Fall of the Roman Empire." 

In-store displays, window displays and a 

nationwide contest among Sears employes 

with major prizes for those selling the most 

tickets over the counter supplement the 

mailing campaign. The reserved-seat tickets 

may be charged by customers to their 

Sears' accounts. 

Sam Spiegel lo Receive 

Thalberg Award 

HOLLYWOOD—Sam Spiegel will be pre- 

.senled the Irving G. Thalberg Memorial 

Award at the 36th 

^^1^ annual Academy of 

^^^^^^ Motion Picture Arts 

I 

m and Sciences Show 

' 

^^^L Monday night (13). 

''^ Spiegel is the 14th 

^^f 

^^ , Qs^B^fe person to receive the 

^^^^NJIB^^^^^ award, which is voted 

^^K^^Z^^^M by the AMPAS board 

^^^BM^^^^Î of 

^^^Hfn^^^^l years when 

^^^Û[^^^H there a 

^^^^^^^^^^ recipient. The award 

Sam Spiegel was established in 

1937 for "outstanding 

motion picture production." 

Spiegel's achievements qualifying him 

for his award include three Oscar-winning 

pictures: "On the Waterfront," 1954: "The 

Bridge on the River Kwai," 1957, and 

"Lawrence of Arabia," 1962. His "Suddenly, 

Last Summer" and "The African Queen" 

received multiple nominations, and it was 

in the latter film that Humphrey Bogart 

won his Oscar as best actor. 

Darryl P. Zanuck has been awarded the 

honor three times il937, 1944, 1950) and 

Hal B. Wallis twice (1938 and 1943i. Rules 

now prohibit any individual from receiving 

the award more than once. 

Other recipients have been David O. 

Selznick, 1939; Walt Disney, 1941; Sidney 

Franklin, 1942; Samuel Goldwyn, 1946; 

Jerry Wald, 1948: Arthur Freed, 1951; 

Cecil B. DeMille, 1952: George Stevens, 

1953; Buddy Adler, 1956; Jack L. Warner, 

1958, and Stanley Ki-amer, 1961. 

Academy Scientific Awards 

To MGM Sound Engineers 

HOLLYWOOD — A Class III Scientific 

or Technical Award to Douglas A. Shearer 

and A. Arnold Gillespie of Metro-Goldwyn- 

Mayer Studios for the engineering of an 

improved Background Process Projection 

System was announced by Arthur Freed, 

president of the Academy of Motion Picture 

Arts and Sciences. 

The Award was voted by the Academy 

board of governors based on a recommendation 

by the Scientific or Technical 

Awards Committee. It will be presented at 

the 36th Oscar presentation on Monday 

(13). 

If you already know all about Norelco 

Ascap Appoints Gurwitch 

NEW YORK—Arnold A. Gurwitch has 

been named international representative of 

the American Society of Composers. Authors 

and Publishers, according to Stanley 

Adams, president. He will sei-ve under Dr. 

Rudolf Nissim, head of the foreign department. 

projectors you probably o"vn some. If not, 

write us for complete Information: Ballantyne, 

1712 Jackson. Omaha, Nebr. 

We're headquarters for Norelco. Adv.

Dual NGC Publicity Post 

Assigned to Pete Latsis 

BEVERLY HILLS, CALIF. — The appointment 

of Peter C. "Pete" Latsis as publicity-public 

relations 

director of National 

General Corp. was 

announced here by 

Robert W. Selig, vicepresident 

in charge of 

theatre operations for 

the circuit. 

Peter C. Latsis 

Selig said that the 

circuit's recent expansion 

and diversification 

into such fields 

as film production 

and close d-circuit 

theatre television were 

factors in promoting Latsis to increased responsibilities. 

Latsis joined Fox West 

Coast Theatres in 1945 in theatre operations, 

was transferred to advertising in 1946 

and promoted to assistant-publicity director 

in 1955. Three years later he became 

NGC press representative, serving in that 

capacity until last year when he was named 

NGC press relations director. 

Pi-ior to joining Pox West Coast Theatres, 

Latsis was a reporter for the Chicago 

Herald-American. 

Commonwealth Acquires 

Yankton, S. D» Drive-In 

KANSAS CITY — Richard H. Drear, 

president of Commonwealth Theatres, 

Kansas City, announced the purchase of 

the Movieland Drive-In Theatre, Yankton, 

S. D. The new theatre was absorbed by 

Commonwealth Buton Enterprises of 

Yankton, which is a partnership, owned 

by Commonwealth Theatres, and T. R. 

Thompson of Kansas City. Final contracts 

of sale were signed on March 26, subject to 

inventory, by Orear and Francis Harris, 

owner, who lives hi Yankton. 

Douglas Lightner, general manager of 

Commonwealth, and Wallace Kemp, district 

manager of the northern district for 

the circuit, have conferred with Bert 

Becker, city manager for Commonwealth 

In Yankton, and made plans for renovation 

of the theatre property, and operational 

policies. The theatre was scheduled to open 

its annual season on April 10. 

Peter Sellers Hospitalized 

Following Heart Attack 

HOLLYWOOD—Peter Sellers was admitted 

early Monday (6) to Cedai-s of 

Lebanon Hospital following a heart attack. 

Production on his current film, Billy 

Wilder's "Kiss Me, Stupid," Mirisch-UA 

comedy, shut down on the Goldwyn lot in 

Hollywood Monday night. Executives at the 

Mirisch Corp. are awaiting further medical 

developments before deciding if Sellers will 

be replaced in his starring role with Dean 

Martin and Kim Novak in the film. 

WYTONTOB stands for When You Think 

Of Norelco Think Of Ballantyne. That's 

because Ballantyne is headquarters for 

those wonderful Norelco AA n 70/35mm 

and PP 20 B projectors. Ballantyne, 1712 

Jackson, Omaha, Nebr. 

^^^ 

êM^c» > > 

< < "îcu^ 

THE CARPETBAGGERS (Embassy-Paramount). 

Exhibitors have a wealth of exploitable 

angles to insure boxoffice success 

in this colorful, lavish and exciting 

picturization of Harold Robbins' bestselling 

novel about the early talkie era 

in Hollywood. Produced by Joseph E. 

Levine, in Technicolor and Panavision 

with a big-name cast, this is a fascinating, 

somewhat racy, but always engrossing, 

account of the highly charged doings 

of movie-makers and their stars. 

Director Edward Dmytryk gets splendid 

performances from Alan Ladd (his last 

film). Bob Cummings, Lew Ayres, Martha 

Hyer and, especially, from George 

Peppard in a star-making role, and lovely 

newcomer Elizabeth Ashley. 

This review will appear in full in 

a forthcoming issue of Boxoffice. 

Wolper's Documentary Film 

For UA Release in 1965 

NEW YORK—David Wolper, producer 

of documentary films for TV for the past 

few years, will produce a two-houi- theatrical 

documentary film on Adolf Hitler, 

financed by United Artists for release by 

UA in mid-1965, according to Wolper and 

David Picker, UA vice-president. 

Wolper, who has never made a theatrical 

picture, has made such TV documentaries 

as "The Making of a President," "The 

Race for Space" and "The Yanks Are 

Coming," the latter nominated for an 

Academy Award as the best documentary 

feature of 1963. He has also made the 

"Biography" series and "Hollywood and the 

Stars," the weekly series on NBC-TV. 

The film on Hitler will cover many of 

the historic highlights, as well as several 

of the little-known personal aspects of the 

notorious career of the Nazi leader. He emphasized 

that the featui-e will consist 

principally of authentic films shot when 

the various events occurred, much of this 

film secured from Soviet Russia and never 

before seen in the U.S., either on TV or 

in theatres. 

However, the featm'e will also show Der 

Fuehrer and his Nazi henchmen and his 

mistress Eva Braun and some of these 

scenes were, of course, never photographed 

so will be re-enacted by actors chosen for 

their likeness to these historic characters. 

Wolper is cm-rently conducting a worldwide 

talent search for people who are the 

exact doubles, these people to be filmed 

in recreated scenes on the actual locations 

where the events occui-red, utilizing documentary 

techniques developed by Wolper 

Productions to match the historical film 

footage. Wolper's headquarters are in Hollywood. 

The new Hitler documentary feature, as 

yet untitled, will start in May and be released 

a year later, Wolper said. The 

previous documentary about Hitler, "Mein 

Kampf," was made by a Swedish company 

and bought by Columbia Pictures for $18,- 

over 000 and has grossed $1,000,000 since 

it was released in May 1961. 

MCA-TV's Record Coverage m 

For Indianapolis Event 

"0 

, 

NEW YORK—A record number of 12 J 

cameras, 30 microphones and nine an- * » ^' 

nouncers will cover the closed-circuit telecasting 

of the Indianapolis "500"-mile 

Speedway Race, to be held May 30, accord- 

, 

ing to Jay Michaels, MCA-TV sports supervisor, 

who has been making an extensive 

survey for the sports event. 

Richard B. Graff, assistant to Henry H.: 

"Hi" Martin, Universal vice-president and 

general sales manager, has been placed^ 

on special assignment to MCA-TV to 

handle sales for the large-screen closedcircuit 

TV for theatres, auditoriums and 

arenas, which is already set in 70 key 

cities with others to be added, he said 

New York early in April. 

Graff expects that the four-horn- TV 

show, which will include one half-horn- ol' 

preliminary shots of previous Indianapolis 

races, made on tape, will be seen by from 

600,000 to 800,000 patrons in these theatres. 

It will mark MCA-TV's debut ir 

closed-circuit telecasting but the organization 

has the rights to the Indianapolii 

event "sewed up for six more years" and! 

in the fuutre, it may even be telecast ir 

color, he pointed out. 

\ 

The price scale in the theatres and au-' 

ditoriums is expected to range from $? 

up to $5 with a possibility of a gi-oss between 

$2,000,000 and $3,000,000, GTaff said- 

He also pointed out that the Indianapoli;! 

race is a daytime event and far more suitable 

for family viewing than night-timt: 

championship fights. 

Michaels, who has been super visini 

preparations for MCA's closed-circuit tele 

casting for the past three months, sail 

that the specially built equipment necessar; 

for the telecast is now being installed; 

and limited tape coverage will commenc 

on May 1 with full operation scheduled b 

May 23. 

Ballantyne Reports Peak 

In First Quarter Sales 

OMAHA — Ballantyne Instruments an' 

Electronics Inc., division of ABC Vend 

ing Corp, reported that sales for the fir.' 

quarter of 1964 were 127 per cent aheai 

of 1963, and the highest in the company 

history. Company executive vice-presidei 

J. Robert Hoff said that the increase wf 

attributable to sharply increased sales i; 

both the Flavor Crisp Pressure Fryer div 

sion and in the company's All-in-One thi 

atre equipment package. 

He said that the pictm-e for the secor 

quarter was equally bright and should ri 

fleet the same improvement througho; 

the company. 

Audubon's Next Release 

NEW YORK—Audubon Films' next ! 

lease will be "A Dictionary of Sex," to ! 

available in mid-AprU, according to Radl' 

Metzger, director of the company. 

400 Spots for Tom Jones' 

NEW YORK— "Tom Jones" will be pla,| 

ing in 400 domestic engagements, incl^| 

ing holdovers, by April 22, according 

Leon Brandt, general sales manager 

Lopert Pictures. 

'% 

tej 

10 

BOXOFFICE :: April 13, IM

• 

He 

I 

In 

i 

DALLAS 

; 

March 

I 

Most 

\ 

I 

NEW 

^ 

J 

Lane Succeeds DeMallie, 

Retired, at Eastman 

ROCHESTER. N.Y.—Plans to retire May 1 

lave been announced by Richard B. 

DeMallie, an Eastman Kodak assistant 

|,ace-president and general manager of the 

lompany's international sales division. 

DeMallie joined Kodak in 1924 in the exoort 

shipping department in Rochester, 

md two years later moved to Kodak Brasieira, 

Ltd., Rio de Janeiro. 

served as manager of Kodak com- 

Danies in Cuba, the Philippines and Tokyo 

)efore returning to Rochester in 1939 as a 

'nember of the export sales department. 

\fter succeeding promotions he became 

;eneral manager of Kodak's international 

lales division in 1957 and was elected an 

isistant vice-president in 1960. 

DeMallie will be succeeded by William 

:\ Lane, according to announcement by 

Ijerald B. Zornow, vice-president for 

Inarketing. Lane has been with the com- 

)any since 1924 and in 1926 became a 

inember of the export sales department. He 

'las since served in managerial capacities 

!n Mexico City, Cuba, Shanghai, China and 

he Philippines. He became manager of the 

!''ar Eastern area in 1946 and manager for 

[jatin America in 1957. 

1958 Lane was appointed assistant 

ieneral manager of the international sales 

;livision and continued to supervise Kodak 

(.ctivities in the Par East and Latin Amerija. 

In 1962 his responsibilities were extended 

to include Kodak units in Africa 

md the Middle East. 

(Dr Pepper National Sales 

lilstablish March Record 

— March national Dr Pepper 

jales established a new alltime record for 

|hat month, it was announced by Wesby 

•i. Parker, chairman and president of the 

ompany. The new March record continues 

ihe company's growth pattern, marking the 

:5th consecutive month sales exceeded 

hose in the corresponding month of the 

-revious year. 

of this year showed sales gains of 

(.early 13 per cent over March 1963 and 

,rought the company's first quarter sales 

lains for this year to more than 15 per 

ent. 

substantial sales increases were 

jecorded by fountain and can products, 

I'arker noted, both being up over 30 per 

jent. 

Inn Given Denver Post 

YORK—John W. Finn, Universal 

•alesman in Boston since 1958, has been 

;aade branch manager in Denver, replaclag 

Murray Gerson, resigned, according to 

ilenry H. Martin, vice-president and gen- 

.ral sales manager. Finn was with Columia 

and Daytz Theatres before joining 

Iniversal. 

The wise man builds a theatre with a 

I 

BQ, a Ballantyne Quotation—one quote, 

covering everything that's needed to 

build and equip a theatre, including 

financing. Area Code 402, then 342-4444. 

Adv. 

Roth-Kerschner Film Moves 

OTTAWA—The Roth-Kerschner production 

of "The Luck of Ginger Coffey," 

moved here to continue location filming 

after five weeks of shooting in Montreal. 

The production, which stars Robert Shaw 

and Mary Ure with Liam Redmond featured, 

is being produced by Leon Roth 

and directed by Irwin Kerschner and will 

use the Crawley Sound Studios in Ottawa. 

Reade-Sterling's Continental Distributing 

will distribute the picture. 

To Appoint Committees 

For Show-A-Rama VIII 

KANSAS CITY—The eighth edition of 

Show-A-Rama will be presented next year 

on the same high plane which has made it 

one of the motion picture industry's major 

conventions. Jay Wooten, new president of 

the Theatre Owners of the Heart of America, 

promised in his first message to members. 

He announced committees for Show-A- 

Rama VIII will be appointed at the next 

board meeting, scheduled for April 23 at 

Hotel Continental. 

"We want to develop the high reputation 

which has been established by Show-A- 

Rama and seek new accomplishments," he 

said. 

Board meetings during the Wooten regime 

will not be held on a fixed monthly 

schedule but the dates will vary to take 

advantage of industry events, he said. 

The next project picture of the Great 

Plains Boxoffice Builders, a subsidiary 

group of the UTO, is Warner Bros. "The 

Distant Trumpet," which will go into theatres 

in this area around May 28, Wooten 

said. Don Walker, regional publicist for 

Warners, is preparing special kits for a 

saturation promotion of this action drama. 

Universal and Decca Ask 

Director Re-elections 

NEW YORK—Universal Pictm-es Corp. 

has proposed six directors for re-election 

at its annual meeting to be held May 5 

at the home office here. The same number 

has been proposed for re-election at the 

annual meeting of Decca Records, parent 

company, the same day at its home office. 

The Universal directors are Preston 

Davie, Albert A. Garthwaite, Milton R. 

Rackmil, Budd Rogers, Harold I. Thorp 

and Samuel H. Vallance. The Decca directors 

are Garthwaite, Rackmil, Martin 

P. Salkin, Leonard W. Schneider, Thorp 

and Vallance. 

Decca owns 777,985 shares of Universal's 

852,071 shares, or 91.5 per cent. Music 

Corp. of America owns 1,397,597, or 91.5 

per cent of Decca stock. Universal owns 

80,567 of MCA stock and 241,700 of its 

voting convertible preferred stock. As of 

February 29, MCA had 4,560,770 common 

shares and 774.915 convertible preferred 

shares outstanding. Last year Universal 

paid MCA $1,110,041 in rentals for studio 

space leased at Universal City. 

UA Seeks Injunction 

NEW YORK—United Artists Records has 

moved in New York Supreme Court to enjoin 

Theatre Productions Records and Robert 

Shad from using the record jacket on 

the Shad-produced "Tom Jones" album. 

Loew Executive Posts Go 

To Trambukis and Brown 

NEW YORK -William Trambukis. manager 

of Loew's State, Providence, R, I., has 

been made northeastern division manager 

William Trambukis 

Herbert BroH-n 

of Loew's Theatres by Bernard Diamond, 

general manager. He will supervise theatres 

in Boston, Providence, Springfield, Worcester. 

Waterbury, Hartford, New Haven, 

Bridgeport, Rochester, Syracuse and Buffalo. 

He has been with the circuit 22 years. 

Herbert Brown, for six years city manager 

in Syracuse for the Schine circuit, 

has been made midwestern district manager 

of the Loew circuit. He will headquarter 

in Cleveland and supervise theatres in Toledo. 

Akron, Columbus, Dayton and Indianapolis. 

Predict Record Earnings 

For Royal Crown Cola 

CHICAGO—Sales and earnings of Royal 

Crown Cola Co. are expected to set new 

records in 1964. President W. H. Glenn 

forecast a 30 per cent after-tax earnings 

increase, from $2.10 in 1963 to approximately 

$2.80, at the annual meeting of the 

board of directors Monday (6) at the Hotel 

Continental. Glenn also forecast an approximate 

15 per cent sales increase over 

1963 sales of $36.9 million. 

Sales for the first quarter are substantially 

ahead of sales for the same period 

last year, with each of the three months 

establishing records and bringing to 30 the 

number of consecutive monthly gains. 

Robert G. Turner, general advertising 

manager, was appointed vice-presidentadvertising 

at the board meeting. Turner 

joined Royal Crown in January 1961 as 

sales promotion manager. In August 1963 

he was appointed general advertising manager. 

All other company officers and committees 

were renamed. 

At the previous annual meeting in Wilmington, 

Del. of Royal Crown stockholders, 

all members of the board were unanimously 

elected to new one-year terms. 

More than 80 per cent of the company's 

outstanding stock was voted. Board members 

re-named to their posts include Edward 

L. Norton, chairman; president, W. H. 

Glenn; vice-president, director of marketing, 

W. E. Uzzell; J. D. Box; Cason J. Callaway 

jr.; Clarence B. Hanson jr.; B. H. 

Hardaway, III; Arthur G. Linkletter; T. H. 

Stanley; Arthur G. Wakeman; H. Lane 

Young and William T. Young. 

Fella we know says he'd lots rather operate 

theatres than build them. So he 

has us do the planning and equipping 

with the Ballantyne All-in-One Package. 

It even includes financing. Area code 402. 

then 342-4444. 

^^ 

(OXOFnCE AprU 13, 1964 11

. . . Leon 

. . Connie 

. . . One 

. . Suzanne 

. . Aaron 

, 

ôUeftMôd ê^tont 

. . "Gabriela. 

. . . 

\A7ARNER BROS, continues to buy proven 

authors' properties at a brisk price, 

with the acquisition of Joseph Hayes' forthcoming 

novel, "The Third Day." getting a 

price of $200,000 for the film rights. The 

screenplay will be delivered not later than 

June 1. though the novel is not published 

until August by McGraw Hill. Frank Sinatra 

Eddie 

will star in the picture Fisher bought the rights to 

. . . 

"Paint Your 

Wagon." from the Louis B. Mayer estate. 

The Cinerama production of the Lerner 

and Locwe musical will be the product of 

the same team for the filmplay. Scheduled 

production is set for November . 

Clove and Cinnamon." by Jorge 

Amado. a novel of Brazil in the 1920s, has 

been acquired by Metro-Goldwyn-Mayer 

and assigned to Lawrence 'Weingarten to 

produce. The screenplay will be written by 

Betty 'Wilson. How the comedy will reconcile 

with the latest events in the country has 

"Community 

not been detemiined 

Property," an original comedy-drama, has 

been set for filming by 'Warner Bros, as a 

Frank Sinatra project. Jack L. 'Warner 

announced the Artanis Production will 

star Sinatra in the Cy Howard screenplay, 

with Howard Koch as the executive producer 

. . . Four Star Television, which announced 

a moveover to feature production, 

implemented the plan with acquisition 

of "Act of Anger." 

i 

American International Pictm-es will 

produce, in November, its foui-th surfing 

musical comedy titled, "Malibu," for release 

Easter 'Week, 1965, with the third 

one in the series, "Bikini Beach," starting 

April 20. James H. Nicholson and Samuel 

Z. Arkoff want to continue the successful 

formula, which is grossing more each time. 

The same cast will roll as on preceding ones 

. . . Stan Margulies' 20th-Fox production of 

"Those Magnificent Men in Their Plying 

Machines" will have a budget of $3,500,000 

for the all-star adventui-e comedy. Filming 

will be in Todd-O. with De Luxe Color. 

Ken Amiakin dii'ects, in French and English 

locales, with filming starting in June 

. . . George Cukor's GDC Co. will produce 

four related stories with a single cast. 

Titles tentatively scheduled include, "Hollywood-'65." 

Other properties for the 

company are "The Spiritualists," by Trevor 

Hall, and a musical. 

b 

Max Youngstein's first project for Columbia 

will be "A Cook for Mr. General," 

from the Broadway play by Steven Gethers. 

The army background comedy will be directed 

by the young director, Barry Shear, 

creative video-background talent signed by 

Mike Frankovich. Yoimgstein will also produce 

"Money Trap" for Metro-Goldwyn- 

Mayer this siunmer. Don McGuire will do 

the script on the "Mr. General" play . . . 

Simkoe Productions will produce "A Hero 

Give us the four walls; we'll give you a 

beautiful theatre, equipped with the very 

finest Norelco projection and Ballantyne 

Transistorized Sound. Call Area Code 

402, then 342-4444. 

Adv. 

•By SYD CASSYD 

Jerry Lewis Marks 30th 

Film With The Patsy 

Jerry Lewis' latest comedy, "The 

Patsy," marks his 30th motion picture 

production and a continuation of 

tlie frenetic vein which has made all 

of these film efforts boxoffice successes. 

In "The Patsy," Lewis satirizes 

Hollywood and behind the scenes in 

the film capital. He plays a bellboy 

"discovered" by a group of film professionals 

who attempt to build him to 

stardom. 

The Technicolor picture, to be released 

by Paramount, also stars Ina 

Balin, Keenan Wynn, Everett Sloane, 

the late Peter Lorre and John Carradine. 

Lewis also directed the fihn. 

of Our Times," a public domain property 

by a Russian. Mikhail Lermentov. 'William 

Rose will write the screenplay for a Mirisch-United 

Artists release set for 1965 . . . 

The Beatles manager Brian Epstein has 

signed with United Artists to produce a 

feature, with Gery and the Pacemakers, a 

top British musical group. The film will 

roll in same area which produced the 

Beatles, in Liverpool country. 

B" 

Paddy Chayefsky has been signed by 

Martin Raiisohoff to write the screenplay 

for "The Cincinnati Kid," which will have 

Spencer Ti-acy heading the cast next fall 

in the Metro-Goldwyn-Mayer release. 

Story is based on best selling novel by 

Richard Jessup. At the same studio the new 

Ted Richmond production of "Every Man 

Should Have One," will have a script by 

Ranald Mac Dougall. Richmond's other 

production to roll soon is "Lies of Silence." 

by Charles Kaufman and Franklin Coen 

Fromkess signed Sidney Salkow 

to direct the Fromkess-Pirks production of 

"Blood on the Arrow," for Allied Artists release. 

The story of an Apache uprising in 

the '70s, is from an original by Mark 

Hanna, with screenwriter Robert Kent doing 

the script. This is the third of five 

produced by the production company for 

Dean Martin moves 

Allied Artists release . . . 

to the 'Warner Bros, lot with his company, 

Claude Productions. His work there, where 

the Sinatra Building is the headquarters, 

mostly with Essex Productions, the Sin- 

is 

atra group . . . Walter Seltzer and Millard 

Kaufman will roll "'Warlord" later this 

year with Charlton Heston to star. Screenplay 

comes from a Leslie Stevens play, 

"The Lovers." 

Mb 

Natalie 'Wood has been signed to play 

opposite Tony Curtis and Jack Lemmon in 

Blake Edward's production of "The Great 

Race" for 'Warner Bros. The pictm-e will 

be the first to reopen the remodeled Warner 

Bros, studio, which has been undergoing 

refurbishing . . . Rod Taylor signed a new, 

three-picture contract with Metro-Goldwyn-Mayer, 

with the Anthony Mann film, 

"36 Hours," his first on the one-pictm-ea-year 

deal . Francis is working 

with Joe Pasternak on her new picture for 

the Metro-Goldwyn-Mayer studio . . . Stefanie 

Powers has been re-signed for an additional 

year under her Columbia Pictures 

contract. Her recording deal with Colpix 

records, Colmnbia subsidiary, also has been 

renewed . 

Pleshette has signed 

with the Mirisch Corp. for a non-exclusive 

multiple-pictm-e contract and starts with 

the leading film role in John O'Hara's "A 

Rage to Live." Walter Mirisch will produce 

for United Artists release. John T. 

Kelley did the screen adaptation of the 

book. Two male stars are being sought for 

costar roles with filming to start this summer. 

Jose Greco, famous dancing star, has 

been signed by producer-director Stanley 

Kramer for a key acting role in "Ship of 

Fools," which Kramer will film for Columbia 

Pictures release, based on the bestselling 

novel by Katherine Anne Porter. 

He joins the international all-star cast 

which now includes Simone Signoret, Jose 

Ferrer, Elizabeth Ashley and Lee Marvin. 

Filming is scheduled to begin on June 15 

of the most difficult and rewarding 

parts in motion pictures, that of the 

kidnaped girl, in the William Wyler film, 

"The Collector," will be played by Samantha 

Eggar. The pretty young actress 

was originally cast for the part, but on 

March 25 changed her mind. Natalie Wood 

was not available. The studio and Miss 

Eggar agreed that she was still their firsi 

choice in the matter, and it will ones 

again be Terence Stamp and Samanthsi 

Eggar, with production started last weel 

at the Gower Street studios of Columbia 

Pictures . Rosenberg added Marlon 

Brando to this "plus" list for 20th-Fox 

"Moritiuri," which is being written for thi 

screen by Daniel Taradash. Rosenberg jus' 

completed the Daniel Boone television filn 

pilot, with Fess Parker, for the studif 

"Morituri" will be an Areola Productior 

Tony Bill, who made good in Fran 

Sinatra's "Come Blow Your Horn," rates 

\ 

costar situation in Sinatra Enterprises ne' 

production. The young actor is under cor 

tract to the Sinatra group ... A youn 

actress, Raquel Welch, former Miss Cal; 

fornia in the 1962 Miss America contei' 

plays one of Polly Adler's girls in the ", i 

House Is Not a Home." Not exactly typf' 

casting for the young femme star . . 

George Maharis, who made his success i 

television, checks in the featm-e, "Quic" 

Before It Melts," now shooting in Alas!" 

... Eli Wallach flew to London for "Loi 

Jim," the Columbia release, where he ci 

stars with Peter O'Toole . . . 'Virginia M^ 

Kenna and Bill Travers got the assigi 

ment for the lead roles in "Born Free 

with the husband and wife team playii 

the trainers of the lion cub who moved in 

their home. The film plays in Kenj 

Africa, where Tom MacGowan directs f 

Atlas and Highroad Films for Columt. 

Ricky Cunha, Phil Sauers ail 

release . . . 

Mike Keeler went to Hawaii for roles i 

"Ride the Wild Surf," the Napoleon teans 

venture into the high waves with th|^B^ 

daring crew. 

^^^^BV 

Drive-Ins from 250-2,500 cars. Indoor the 

atres from the small shopping center t 

Cinerama dome. Ballantyne gives ther 

all the same thorough treatment in th 

All-in-One Package. . . 

12 BOXOFFICE April 13, li*

I 

i 

1 National 

, 

This 

I. even 

j 

i 

. . This 

Seven Days in May' (Para) Wins 

llarcft Blue Ribbon Award 

By VELMA WEST SYKES 

ÎNNER OF THE March Blue Ribbon Award, "Seven Days in May," is a change 

of pace from many voted by National Screen Council members as both outstandiig 

and suitable for whole family entertainment. The Seven Arts-Joel Productions 

rama, released by Paramount, is an imaginative warning of dangers in the world 

f nations today when military thinking opposes civilian efforts to deal diplomatically 

.'ith problems before resorting to bombs and guns The picture raises questions that 

• 

re already being asked by many Americans. Pat answers on the screen will not settle 

hem, but will provoke lively discussions while entertaining. Outstanding performances 

re given by Bui't Lancaster, Kirk Douglas, Fredric March—and by Edmond O'Brien. 

tod Serling's screenplay kept the story line consecutive and John Frankenheimer's 

irection brought out the brilliant cast's best potentials. 

Quoting from our review in Boxoffice 

pr February 10: "This is a tense, exciting 

jnd provocative dramatization of the 

Iroblems which our nation would face in 

simulated takeover by a group of the 

lilitary hierarchy, who might move in 

lie manner of foreign revolutionary 

(Oups. Based on the best-selling novel by 

iletcher Knebel and Charles W. Bailey n, 

ine picturization is powerful and a sure- 

•ire blockbuster." This seems to be true, as 

iirst-run reports from key cities give it 

boxoffice score of 185 per cent of averige 

business. 

in Engrossing Film 

. . . only 

Screen Council members saw 

'lie picture in this light: "Seven Days in 

lay" is an engi'ossing film, beautifully 

:cted and directed.—Raymond Doss, 

Not i/SLS-TV, Roanoke, Va. 

lood acting, for the most part, but the 

itoi-y should stimulate interest in the 

jiilitary establishment and the govern 

,ient as well.—Ralph L. Smith, Bartleslille 

Examiner -EnteiTDrise. 

film is so good that I'll recommend 

though it is pretty adult.—Elinor 

Ifughes, Boston Herald ... An absorbing 

[rama, faithful to the widely-read novel. 

-Virginia M. Beard, Cleveland Public 

.ibrary ... A surprisingly good picture 

.lat takes much of the unpatriotic injuence 

out of the original book.—Tom 

''eck, Charleston Evening Post . . . This 

a must for thinking Americans.—Ken 

rickett, I.T.O. of Ohio, Columbus. 

It's refreshing to be able to vote for a 

licture with adult fascination as well as 

;aving valuable insight for the American 

family.—Alvin F. Easter, Cinema Magazine, 

Kansas City . . . This picture should 

be seen by all from 14 up. It is well cast, 

well acted and the story will make one 

really think.—Mrs. Harold L. Gee, Berkeley 

Women's Club. 

Perhaps not suitable for young children, 

but there is a historical message in 

"Seven Days in May" for all above the 

sixth grade. It is well made, finely acted 

and had superb direction.—John M. 

Gordon, Springfield, (Mass.) Union Republican 

. . . Who says it can't happen? 

An excellent film in view of November 22. 

—Bob Battle, Nashville Banner ... A 

striking film of our troubled times. — 

Emery Wister, Chaiiote (N.C.) News. 

One of the most thought-provoking 

films I've seen in a long time, frightening 

in its implications, but a must-see. — 

Dorothy R. Shank, WJJL, Niagara Falls. 

"Seven Days in May" is interesting 

and it could happen here. Good acting in 

this film.—Mrs. Edward C. Wakelam, Indianapolis 

NSC Group . . . This picture 

should make us more aware and also more 

appreciative of our government and its 

many problems. This exciting drama had 

a very capable cast. It leaves you with 

something to think about.—Mrs. J. G. 

Prutton, Cleveland MPC. 

Taut, suspenseful and notable for firstrate 

performances by Fredric March, 

Burt Lancaster and Kirk Douglas.—Earl 

J. Dias, New Bedford (Mass.) Standard- 

Times . is a strong screen adaptation 

of a blockbuster novel with excellent 

performances by an extremely competent 

cast. A real thought-provoker.—Joanne 

Seguin, WBEN-TV, Buffalo, N. Y. 

iiiiiiiiiiiiiiiiiiiiiiitriiiiiriiiniiiiniiiiiiiiiiiiiiiitiiiii 

EDMOND O'BRIEN AS PATRIOTIC SENATOR RAYMOND 

CLARK, CONSULTS THE PRESIDENT, FREDRIC MARCH 

PICKETS MARCHING IN FRONT OF THE WHITE HOUSE 

PROTESTING THE PRESIDENTS FOREIGN POLICIES 

OFFICERS RICHARD ANDERSON. BURT LANCASTER AND 

KIRK DOUGLAS FACING PRESIDENT FREDRIC MARCH 

iiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 

The Cast 

reneral James M. Scott. ...Burt Lancaster 

olonel Martin (Jiggs) Casey 

Kirk Douglas 

resident Jordan Lyman Fredric March 

leanor Holbrook Ava Gardner 

en. Raymond Clark Edmond O'Brien 

aul Girard Martin Balsam 

hristopher Todd George Macready 

Senator Prentice Whit Bissell 

Harold McPherson Hugh Marlowe 

Arthur Corwin 

Bart Burns 

Colonel Murdock Richard Anderson 

Lt. Hough Jack Mullaney 

Col. "Mutt" Henderson.. ..Andrew Duggan 

Colonel Broderick John Larkin 

Production Staff 

Producer 

Edward Lewis 

•^'irector 

John Frankenheimer 

\creenplay by 

Rod Serlinc 

ased on Novel by Fletcher Knebel, 

Charles W. Bailey n 

Music by 

Jerry Goldsmith 

Cinematographer Ellsworth Fredricks 

Film Editor 

Ferris Webster 

Sowid Recorder 

Joe Edmondson 

A Seven Arts-Joel Production 

This award li given each mofith by the 

National Screen Council on the basis of outstanding 

merK and suitability for family 

entertainment. Council membership comprises 

motion picture editors, radio and TV film 

commentators, representatives better films 

of 

councils, civic, educational and exhibitor organizations.

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs 

ore reported, ratings are added and overages revised. Computotion is in terms of percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk denotes combination bills.) 

*

I 

?ay Floor Tilt Asked 

If 

Special Session 

ALBANY—Suggestions that the special 

ssion of the legislature, called for April 

1. consider an increase in the state's 

andatory minimum wage rate and other 

ibjects, aside from liquor-control have 

en made to Gov. Nelson A. Rockefeller. 

chief executive declined to say whether 

ihe 

; would add other items to the agenda, 

jecial sessions may take up enly those 

atters specified by the governor. 

Hiking the minimum wage scale was one 

the recommendations made by senator 

|>seph Zaretzki and assemblyman Anthony 

Travia, Democratic minority leaders, as 

le regular session ended March 26. 

Raymond R. Corbett, president of the 

?o-million-member New York Federation 

Labor, in a letter to Rockefeller, rebested 

that he back President Lyndon B. 

)hnson's "War on Poverty" by asking the 

jgislatui'e to raise the statewide minimum 

$1.50 an houi' now, graduated to $2 an 

|)ur." 

Or at least," wrote Corbett, "enabling 

Ities to increase the minimum for their 

eas above that authorized by the state." 

lis either/ or proposal was one of foui' 

3ich Corbett thought the governor should 

it on the agenda. Extending unemployent 

insurance benefits from 26 to 39 weeks 

IS another idea put forth by the State 

(deration of Labor chief. 

None of the bills upping the minimum 

,te to $L50 or more were reported from 

immittees during the regular session. Mojns 

made by Democratic members to dislarge 

them from committee failed by 

irty votes. Republican leaders took the 

)Sition that no increase in the minimum 

,te should be enacted until the governor's 

ecial 11 -member committee studying the 

')ssible impact of a $1.50 hom-ly "floor" 

1 the state's total employment submitted 

report. 

,Many Capitol Hill observers doubt that 

'wernor Rockefeller will permit politii.Uy-explosive 

issues like upscaling the 

riiiimum wage to appear on the calendar 

•Y the special session. He suffered a deat 

in the closing day of the regular 

,jislative meeting when both houses 

rundly defeated a series of bills for liquor 

jntrol recommended by the Moreland 

mmission. The governor reportedly is 

iinging pressure for the approval of these 

'oposals, at the session convening next 

lednesday. 

|The present state minimum wage is $1.15 

ji horn-. It will be increased to $1.25 Oc- 

|ber 15. 

Exhibitors unsuccessfully sought exemp- 

)n by the legislatui-e from provisions of 

e Jerry-Amann act in 1962; later carried 

eir fight to the general minimum wage 

ard, but lost. A further appeal to indusal 

commissioner Martin P. Catherwood 

IS rejected, although he did express symthy 

with the theatre owners' situation. 

'light' Openings Set 

!NEW YORK—"Plight from Ashiya" will 

jen April 22 as a United Artists "Premiere 

yowcase" picture in this area. "The 

atles Come to 

j 

Town" will be on the same 

logram. 

VXOFFICE :: April 13, 1964 

NEW STANLEY WARNER FILM BUYER—William E. 

Yurasko, fourth from 

left, is shown being: congratulated as new film buyer and booker for Stanley 

Warner Theatres by Charles A. Smakwitz, zone manager of SW in New Jersey 

and New York. Yurasko replaced John McKenna, who was transferred to the 

New York homeoffice as assistant to Nat Fellman. Others in the photo, left to 

right, are John Turner, United Artists; John Wenish, Columbia; Arnold Lewis, 

Stanley Warner; George Waldman, American International, and Frank Patterson, 

Stanley Warner. 

Technicolor of America 

Seeking British Stock 

NEW YORK — Technicolor Corp. of 

America plans to acquire the issued stock 

of Techmcolor Lt., London, not already 

held by it, according to Patrick J. Fi-awley 

jr., board chairman and chief executive 

officer of Technicolor, Inc., of which Technicolor 

Corp. is a wholly owned subsidiary. 

The amount of stock is approximately 49 

per cent and the price would be 21 shillings 

in cash for each stock unit. The consent of 

the Bank of England is expected. 

Technicolor Corp. presently owns 1,581,- 

496 shares and would acquire 1,540,304 

shares. The purchase price is approximately 

$4,500,000. Frawley said the move was in 

line with management's confidence in the 

future of the industry and increased use of 

color in feature pictures. He said management 

had long felt the consolidation "of 

the utmost importance in order to integrate 

fully the operations of the company and 

allow us to substantially improve research 

and production facilities." 

New Assignments Given 

Comerford Executives 

SCRANTON, PA.—The film department 

of Comerford Theatres, operator of theatres 

in Pennsylvania and New York, has 

been taken over by Willard Matthews, vicepresident 

and advertising director, following 

the resignation of William Yurasko. 

circuit film buyer, who has joined the Stanley 

Warner Corp., according to John Coyne 

sr., general manager. 

Edward McGovern, an assistant in the 

advertising department, has succeeded 

Matthews as advertising director. 

Matthews was general manager of C&F 

Theatre Co. in New England from 1948 to 

1956, then headed the operation department 

for Comerford until 1960. Since then 

he has been advertising dii-ector. McGovern 

has sei-ved in various managerial capacities 

for the circuit and was made a division 

manager in 1957, later joining the 

advertising department. 

Belgian-born Catherine Spaak plays the 

role of the young daughter of Vittorio 

Gassman in Embassy's "The Easy Life." 

Philadelphia Manager 

Seized for 'Blood Feast' 

PHILADELPHIA — An order halting 

showing of "Blood Feast " at the Nixon 

Theatre, 52nd and Market streets, was 

followed by the arrest of the manager on 

charges of "exliibiting an obscene film and 

obscene advertising." Because many of the 

youngsters in the audience were under 18, 

the manager of the Nixon also was charged 

with contributing to the delinquency of a 

minor. 

District Attorney James C. Crumlish jr., 

who ordered these moves, acknowledged he 

was entering a "particularly sensitive field 

with a great amount of 

The 

protection under 

the Constitution. " 

basic issue when 

the case comes to trial, Ci'umlish told 

Paul F. Levy of the Evening Bulletin staff, 

probably will be the definition of obscenity 

under the law—whether "Blood Feast" appealed 

to the "prurient" interests of the 160 

youngsters and 40 adults who were in the 

audience when the raid was made. 

Crumlish said that "prurient" is usually 

defined as creating a longing or desire in 

a morbid or lascivious manner, which he 

contends "Blood Feast" does. Before Crumlish 

ordered the theatre raid, he had a 

county detective and Harry Oxman. assistant 

district attorney, view the pictm-e. 

These officials reported that, while it was 

primarily a horror movie, and that it was 

"obscene, disgusting, perverted and sadistic," 

Oxman called it "sickening—physically 

sickening." 

Crumlish admitted there are no laws 

against showing "sickening" movies, but 

declared that this one involves sadism. 

"This is a type of sexual perversion," the 

district attorney declared, "and as such 

comes under the obscenity statutes." 

His attention was first directed to "Blood 

Feast, he said, by complaints of parents, 

and the raid came as the film was nearing 

the end of a run of several weeks at the 

Nixon. 

Times' 'Olympics' Dated 

NEW YORK—Times Film Corp.. distributor 

of "The Grand Olympics," the 

feature documentary in color of the 1960 

Summer Olympiad in Rome, will hold the 

U.S. premiere at the Guild Theatre April 

21. 

E-1

Vacationers Jam B'way First Runs; 

Music Halh Two-a-Day Films Big 

NEW YORK—With the Easter holiday 

vacationing crowds swarming over the 

Times Square area through Sunday i5). 

business remained smash at the majority 

of the Broadway first runs, particularly at 

the Radio City Music Hall, which was tremendous 

for the third week of "The World 

of Henry Orient" and the annual Easter 

stage spectacle, and at the two-a-day 

pictures, all of which gave daily matinees, 

plus a few morning performances. 

Leading them was "Becket." which was 

absolute capacity for a fourth week at 

Loew's State, followed by "Ifs a Mad. 

Mad. Mad, Mad World." also capacity for 

all performances in its 21st week at the 

Warner Cinerama. Also very strong was 

"The Fall of the Roman Empire," in its second 

big week at the DeMille, while "Cleopatra" 

was way ahead of previous weeks 

in its 43rd week at the Rivoh. 

The Paramount, which continued for five 

days of a second w-eek w'ith a rock and 

roll stage show, plus "No, My Darling 

Daughter," had long waiting lines of teenagers 

through Sunday night i5i but, of 

course, slumped to very mild for the final 

two days of the picture playing alone. 

"Paris When It Sizzles" opened at the 

Paramount Wednesday i8i as did "Prom 

Russia With Love" at the Astor, following 

a fairly good second week for "The 

Incredible Mr. Limpet." 

Also far above preceding weeks were 

"Dr. Strangelove," which also had long 

waiting lines for a tenth week at the Victoria 

in Times Square and the east side 

Baronet, and "Seven Days in May," strong 

in its seventh week at the Criterion and 

the east side Sutton Theatre. Both the 

RKO Palace, with "Captain Newman" in 

its second week of Showcase, and "The 

third week of Showcase at the 

Prize," in its 

Forum, were strong, as was "The Cardinal." 

in its second week of Showcase at Loew's 

Cinerama. 

At the smaller and art theatres, "The 

Silence." in its ninth week at the Rialto 

and the Trans-Lux East, was again strong 

while "The Servant," in its third week at 

the Little Carnegie was even bigger than 

its opening week. "Yesterday, Today and 

Tomorrow" again was a smash in its third 

week at the Festival and Loew's Tower 

East and "Tom Jones" was better than 

ever in its 26th week at Cinema I and 

eighth week at Cinema II. "Night Must 

Fall" was good in its third week at the 

Embassy in Times Square but much less 

in its third at the east side Mm-ray Hill 

while "Mistress for the Summer" had a 

fine second week at the Guild, just back 

of the Music Hall, 

(Average Is 100) 

Astor—The Incredible Mr. Limpet (WB), 2nd wk. 145 

Baronet— Dr. Strangelove (Col), 10th wk 185 

Beekman—The Given Word (Lionex), 2nd wk 120 

Carnegre Hall Cinema Dimka (Artkino), 3rd wk. 180 

Cinema I—Tom Jones (UA-Lopert), 26th wk 200 

Cinema II Tom Jones (UA-Lopert), 8th wk 195 

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E-2 

• 

. 

Coronet They All Died Laughing (Cont'l), 

1 

4th wk 

Criterion Seven Days in May (Para), 7th wk. 

110 

..145 

DeMille—The Fall ot the Roman Empire (Poro), 

2nd wk, of two-o-day 195 

Embassy— Night Must Fall (MGM), 3rd wk 165 

festival Yesterday, Today and Tomorrow (Err 

bossy), 3rd wk 200 

5th Avenue Open the Door ond See the People 

(Noel) "0 

Fine Arts Bonne Soupe (20th-Fox), 3rd wk. Lo ..175 

Forum (MGM), 3rd wk. of Showcase The Priie ..130 

Guild Mistress tor the Summer (American). 

2nd wk 170; 

Little Carnegie .210' 

The Servont (Landau), 3rd wk. 

Loew's Cinerama The Cardinal (Col), moveover, 

17th wk 175 

Loew's State 195 

Becket (Para), 4th wk. of two-a-day 

Loew's Tower East Yesterday, Today and Tomorrow 

(Embassy), 3rd wk 195, 

(MGM), 3rd wk 

Doughter (Zenith), 

Murray Hill— 

Paramount 

Night Must Fall 

No, My Darling 

plus stage show, five days of 2nd wk 

125i 

Pans Of Wayword Love (Pathe), 2nd UO^ 

Plaza Chaplin Film Festival (SR), 18th 175 

wk 

wk 

Radio City Music Holl The World of Henry 

Orient (UA), plus Easter stage show, 3rd wk. 19! 

Rialto—The Silence (Janus), 9th wk 16( 

Rivoli Cleopatra (20th-Fox), 43rd wk. of two-a 

day 19 

RKO Paloce— Captain Newmon (Univ), 2nd , 

wk. of Showcase 17 

Sutton Seven Days in Moy (Para), 7th wk 17 

Toho Stray Dog (Toho), 5th wk 

Trans-Lux East-The Silence (Janus), 9th wk 16 

Trons-Lux 85th St. The Misodventures of 

Merlin Jones (BV), 2nd wk. of Showcase 121 

Trans-Lux 52nd St,—The Priie (MGM), 3rd w 

of Showcase 12 

Victoria Dr. Strangelove IB 

10th wk (Col), 

Warner— It's a Mad, Mad, Mad, Mad World 

(UA-Cineroma), 21st wk, of two-a-day 20 

World Psychomania (Victoria), 8th wk. ... 

'Dr. Strangelove' Scores Heavily 

At Buffalo Center Theatre 

BUFFALO — "Dr. Strangelove" at th 

Center and "It's a Mad, Mad, Mad, Ma 

World" at Shea's Teck Cinerama set a fa 

pace for first-run Buffalo, the former roll 

ing up a terrific 280 and "Mad" exceed 

its initial stanza with a rousing 275 secon 

week. Disney's "A Tiger "Walks" picked 

in its second week to score a 160 at tlj 

Paramount. 

Buffalo Kissin' Cousins (MGM), 2nd wk 

Center Dr. Strangelove (Col) 

Century, Granada Captain Newman (Univ), 3rd 

Cinema Amherst Tom Jones (UA-Lopert), 9th wk. 1 

Paramount—A Tiger Walks (BV), 2nd wk 1 

Teck Cinerama It's a Mod, Mad, Mod, Mod 

World (UA-Cinerama), 2nd wk 

Eight Out of Ten Features 

Above Average in Baltimore 

BALTIMORE—In a week marked by oij 

one new film, first-run product continu 

to do very well, compared to the aver^ 

grosses at theatres concerned. Althoil 

the 160 by "Tom Jones" represented 

tide for the week, only two progra 

slipped to average or below. The 

newcomer was "Children of the Damne| 

which scored 110 at the Stanton. 

Charles Tom Jones (UA-Lopert), 6th wk 

Five West To Bed ... Or Not to Bed (Cont'l), 

2nd wk 

Hippodrome Captain Newman (Univ), 2nd wk. 

Little Cleopatra (20th-Fox), rerelease, 2nd wk. 

Mayfair Seven Days in May (Para), 6th wk. 

. 

... 

New Dr. Strangelove (Col), 7th wk 

Playhouse High and Low (Cont'l), 3rd wk 

Senator—The Pink Panther (UA). 3rd wk 

Stanton Children of the Damned (MGM) 

Town It's a Mad, Mad, Mod, Mod World 

(UA-Cinerama), 7th wk 

U's 'Magic Carpet' Wins 

Good N.Y. TV Coverage 

NE'W YORK—Universal's "Brass Bo 

Magic Carpet arrived on schedule Apr, 

for a two-day promotion of "The B\ 

Bottle" after visits to more than 60 cij| 

It will visit at least 15 more cities be 

it returns to the coast studios. 

Rain curtailed the schedule here aer 

jockey Bill Hartack put on the first s'nt 

at Central Park South. Newspaper iui 

television cameras recorded its gyratW 

and the footage was seen by T"V vie'SK 

that evening. The next day it put irWi 

appearance in Times Square. 

BOXOFFICE :: April 13, M

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ORK 

1 Jorge J. Waldman 

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PHILADELPHIA 

Joseph Quinlivan 

3 Penn Center Plaza, Rm. 1525 

Philadelphia 2, Pennsylvania 

LOcust 8-6684 

WASHINGTON, D.C. 

Jerome Sandy 

713 Third St., N. W. 

Washington 1, D. C. 

District 7-2508 

PITTSBURGH 

Milton Brauman 

415 Van Broom Street 

Pittsburgh 19, Pennsylvonia 

ATlontic 1-1630 

BUFFALO 

George Waldman 

505 Pearl Street 

BuHolo, New York 

TL 3-3857

• 

BROAD WAY 

JONAS ROSENFIELD jr.. 20th Century- 

* 

Pox vice-president and national director 

of advertising, publicity and exploitation, 

and Mort Segal, publicity manager, 

left for Hollywood Sunday i5) for a .series 

of studio conferences on "The Sound of 

Music." "Goodbye. Charlie" and other pictures 

currently filming. Salvatore BiUitteri, 

American International's east coast production 

supervisor, also headed for LJV. lor 

discussions on product with AIP heads. 

James H. Nicholson and Samuel Z. Ai-koff. 

• • 

Al Fitter, United Artists assistant general 

sales head, and Eugene Jacobs, southern 

division manager, went to New Orleans 

for meetings with Eugene Goodman, branch 

manager, while Bernard Serlin. Paramount's 

exploitation manager, went to 

Profit by 

^ 

Denver Monday 161 for meetings on the 

world premiere of Joseph E. Levine's "The 

Carpetbaggers" at the Paramount Theatre. 

• 

Joseph Friedman. Paramount assistant 

director of advertising, publicity and exploitation; 

Jerry Levine, advertising manager, 

and Philip Solomon, Lennen & Newell, 

vice-president, went to London to see 

the first rough-cut of Samuel Bronston's 

"Circus World." which will be shown in 

Cinerama. 

• 

Morris Lefko, MGM vice-president and 

general sales head, is receiving congratulations 

on becoming a grandfather for the 

first time, his son, Robert, being the papa 

the glassful with 

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of Lee Ann, born in Mount Sinai Hospital 

April 1. Also a grandfather is Charles 

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jr gave birth to Nicole Amory March 27 ir 

* * 

Oakland. Calif. Ed Heiber. Americar 

International eastern division manager 

left for a vacation in Nassau April 4 whil( 

Milt Goodman, assistant general sales heac 

of Columbia Pictures, returned Tuesda; 

(7) from a vacation in Florida with hi 

family. 

• 

Leo Jaffe. Columbia Pictures executiv 

vice-president, left Thursday i2> for Wash 

ington, D.C., and then proceeded to Holly 

wood for several weeks of meetings witl 

M. J. Frankovich. first vice-president, an 

other studio executives. * * * Dave Bade 

of Eldorado Films went to Chicago to at 

tend the NAB meetings and then will g 

on to Hollywood, while Herman Ripp; 

MGM's assistant general sales manage 

returned to New York after a Chicag 

sales conference. Also at MGM, Richar 

Kallet, who has been with the budget an 

special projects department for the pa' 

four years, has been made accounting mar 

ager for the advertising, publicity and ej 

ploitation department. 

• * ' Mel Howar 

film and trailer promotion supervisor f( 

United Artists, resigned to set up temporal 

offices of his own at Cine-Media on we 

45th street. 

• 

Don Knotts, who stars as "The Incredlb 

Mr. Limpet," returned to Hollywood aft 

a week in New York to promote the HoU: 

wood Showcase engagement at the Ast 

Theatre. Also going to Hollywood were Ca) 

ucine, starring in "The Pink Panthe 

and "The Seventh Dawn" for United Ar 

ists, and Eddie Mayehoff, who flew out 

report for "How to Mm-der Your Wif( 

which stars Jack Lemmon. 

' * • Eli Ws 

lach is back in New York after completii, 

his starring role in Richard Brooks' "Loi 

Jim" in London and Hong Kong, this bi 

ing a Columbia Pictures release, and A!) 

thur Haynes, British comedian, came ,0 

from London, en route to Hollywood fori .. 

featured role in "Strange Bedfellows," « 

Panama and Prank production for Ui 

versal. 

Joseph E. Levine, president of 

I 

Embaf t 

Pictures, presented the views of featii-' 

film producers at the NAB "Programrai: 

Conference '64" speech at the Conrad B- 

ton Hotel Tuesday (7). Leonard Liglstone, 

Embassy vice-president, and . 

Jonny Graff, vice-president in charge f i 

television, flew to Chicago to attend ti 

convention. • * * M. A. Ripps, president f 

Cinema Distributors, came in to New Y(t 

to negotiate with the lab on an initial :l : 

print order for "The Flesh Eaters," r 

which multiple runs have been set in C- 

cago, Detroit, Texas, Los Angeles and £i 

* * * Francisco. Robert Steuer, executs 

vice-president of CDA, was in New Y(i 

from New Orleans to join the compars 

general sales manager, Clayton Pantaî. 

Steuer and Pantages will visit CDA 1- 

changes in New Haven and Boston, i^ 

Weiner. New England representative r 

CDA, will accompany them on the t:'. 

A luncheon is planned in Boston for a a 

exhibitors. * • ' William Tuttle, head'f 

MGM's makeup department, left for Lisin 

to create makeup for James Garner, vO 

is doing location filming there for 8 

Hours," in which the star must age on e 

screen. 

E-4 

BOXOFFICE :: April 13, 1'*

For Release Theatres Every where '^\\\\\] ' Saturday, The 4th oj July 

FANNY 

A Mischievous Comedy Tale Of 

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lOXOmCE :: April 13, 1964

. . 

20th-Fox 

. . Buffalo 

. . Dan 

. . Warner 

. . Harry 

BUFFALO 

Moclair. whose theatrical career began 

Jill 

at the Roxy Theatre in New York 

City, is the new manager 

of Schine's Eckel 

in Syracuse. He succeeds 

Herb Brown, 

who resigned to accept 

a position as district 

manager for 

Loew's Theatres at 

Cleveland. Moclair 

moves to Syracuse 

fro m Pittsburgh, 

where he was managing 

director of the 

Bill Moclair 

Penn Theatre. A native 

New Yorker, Moclair 

graduated from New York University 

with a degree in business administration. 

He planned a career on Wall Street, 

when he took a parttime .iob ushering at 

the Roxy. Moclair worked his way up to 

managing director of the Roxy, a posi- 

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^ .JO screen game, 

HOLLYWOOD takes top 

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37S0 Ookton St. Skokie, Illinois 

tion he assumed in 1953. He is married 

and has a daughter and an 8-year-old 

grandson. 

Fred Keller, manager of the Ciixle Art 

Theatre, presented a four-day Alec Gxiinness 

Film Festival, starting Monday with 

"The Man in the White Suit." The Tuesday 

attraction was "Kind Hearts and Coronets," 

featuring Guinness and Valerie Hobson. 

They also were seen Wednesday, sharing 

top billing with Glynis Johns in "The 

Promoter." The festival closed Thursday 

with "The Lavendar Hill Mob." The Circle 

Art was leased by the University of 

Buffalo on Friday. At 8:30 that night 

the school's fine arts committee presented 

the Norman Walker Dancers. 

Joe Garvey, manager of the Granada, 

Schine de luxe community operation on 

north Main street, has moved into his new 

home in Snyder, which is not far from 

the theatre hosted an invitational 

preview of "What a Way to Go!" 

. 

Friday evening i3) in the Colvin Theatre 

at Kenmore. The Colvin now is the flagship 

in the Basil community circuit and 

Jerry Westergren is the managing director 

. . . Charles B. Taylor, director of advertising 

and publicity of the Buffalo Paramount 

corporation, is back on the job 

after a sojourn of several weeks in a hospital 

after a minor operation. 

Isidore Termini. 86. a musician and 

teacher of music for 60 years in Buffalo, 

and a former member of the Buffalo Philharmonic 

Orchestra, died recently. In 1925, 

he became a member of the pit orchestra 

at Shea's Hippodrome, now the Center 

Theatre. He later joined the orchestra at 

Shea's Buffalo, where he remained until 

the orchestra was discontinued about 1940. 

Surviving are a daughter, Mrs. Bert Lapetina, 

whose husband Is a member of the 

board of directors of the Buffalo AFM. a 

son Charles, and a brother Henry Costello. 

The Courier-Express has launched a special 

tabloid section in its Sunday edition, 

centering all its theatre, radio, TV and 

other amusement copy in one richly illustrated 

section. Art and copy must be in 

on a Wednesday in advance of the Sunday 

publication date has been 

. 

enjoying some good theatre weather, having 

several inches of snow as recently as 

April 3 and 4, which cut attendance at 

opening race meets locally and across the 

border. 

Buffalo theatre managers are working 

on special promotion for the annual Academy 

Awards program April 16. One of the 

outstanding events will be a WKBW-TV 

show in advance of the awards, featuring 

the songs nominated from the various pictures. 

There also is much special publicity 

in the local and community newspapers. 

Youngstein Will Install 

Cinema Lodge Officers 

NEW YORK—Max E. 

Youngstein, independent 

producer, will be the installing officer 

at the installation luncheon of New 

York's Cinema Lodge of B'nai B'rith April 

16 at the Hotel Astor, according to Mel 

Maron of MGM, luncheon chairman. 

Youngstein is a past president of the lodge, 

Leonard Rubin, re-elected for a second 

term as president, and the 1964-65 officers 

will be installed. The luncheon will be open 

to all 

members, their guests and industryites. 

ALBANY 

The Branche Theatre, a 1,000-seater on, 

the Watervliet-Shaker road under 

construction since late summer of 1963, 

will probably open its doors April 30. John 

G. Wilhelm of Wilhelm-Thornton, in letters 

to Albany distribution offices, said 

he had been authorized to "buy and book 

the Branche Theatre, owned by Altros Development 

Corp." The Branche, the first 

hardtop built outside a city in Albany 

County, takes its name from James 

Branche, owner of a successful pharmacy 

farther west on route 155 and a leading, 

figure in the Altros company. 

The Plattsburgh Drive-In, owned by Al 

Rothermel and Mrs. Lillian Dumont, has 

a fine new concession stand. The automo-, 

biler is bought and booked by Howarc 

Goldstein. Incidentally, Goldstein and hi; 

brother Herbert are having a heated snack 

bar built at their Port Warren Drive-In 

Castleton, Vt, The old one was badly dam-, 

aged by fire last fall. The unit will offer 

roadside service . . . Al La Flamme, formei 

manager of the Strand, has reopened hii 

Unadilla Drive-In on weekends. He re, 

cently visited here twice, according to Ra;,! 

Smith, buyer-booker for the Unadilla. 

, 

Harry Rogovin, Columbia district man i 

ager, was due at the local exchange Tues r 

day Houlihan, Paramount mana 

. 

ager in Buffalo, scheduled a trip to Schinii 

circuit offices, for a huddle with chie 

buyer George Lynch Bros, 

. 

"Kisses for My President" will be trade, 

shown at the Madison Tuesday afternooM 

(14) with Herb Gaines as host Thi| 

. . . 

Times-Union and Fabian's Palace are con,* 

ducting their fourth annual Academ t 

Award Sweepstakes contest. : 

The Al Kellert agency has been appointe 

advertising and public relations repre 

sentative for Fabian's 35-Store Lathar, 

Shopping Center on the Albany-Saratog^ 

road. Jack Merritt is general manager c 

the center. Kellert is a former chief barke 

of the local Variety Club and is one of it 

staunchest members J. Gallui 

. 

proprietor of the Adirondack Theatre i 

Speculator, and wife celebrated their goldi 

en wedding anniversary Easter Sunday 8 

their winter home in Jensen, Fla. Mr, 

Charles W. Wheeler of Albany, her huii 

band and their family attended the part: 

Wheeler is a well known local business 

man, currently serving as property mastf 

of the Variety Club. He is regional repn 

sentative for First Albany Corp. 

Florence Rice is again booking for ttt 

Towne Theatre, Johnstown . . . 

Fran 

Purner, who operates the Bijou in Non 

Troy, will conduct the Rustic Drive-In i. 

West Sand Lake this season. Last yea 

Johm-iy Capano of the Cinema Art Thi 

atre and of the State in Troy had it . . 

Film center visitors Monday included Hov 

ard Goldstein, drive-in owner, and h 

brother Herbert; Sylvan Leff, Leff Th< 

atres; Ray Smith, Smith Booking Servic 

Arthur J. Newman, manager of the 

Republic branch who now handles indj 

pendent product. 

Mike Artist, promotion manager f 

WAST, Stanley Warner TV station hei 

became father of a baby daughter namji 

Nicole Ann, She joins brother Michael 

and Debra, 4, in the Artist family. 

BOXOFnCE April 13, 19;

. Va.. 

. . Bob 

. . The 

. . Theodore 

. . . Columbia 

. . Staffer 

. . . United 

with 

PITTSBURGH 

'he new Basil Theatre at Sharon, currently 

playing "Tom Jones." advertises 

its specialty its Saturday matinee with 

i 

Imissions of 25 cents for children under 

50 cents for juniors 12 to 17 and 75 

I, 

ints for adults. Mike Wellman. who rently 

leased the new theatre in the Her- 

[itage Square Shopping Center about a 

ock and a half from his Hickory Drivei, 

stresses the improved sound and proction, 

thick carpets, luxurious seats and 

icientifically" refrigerated cooling. 

Esther Dadigan, Indian State College 

'amecoming queen, won the "Brass Bottle" 

arem Queen contest conducted by the 

')wntown Penn. and won a trip to the 

:'orld's Fair and a Universal screen test . . . 

he Associated circuit office reported it had 

bt yet received a building permit to conruct 

a drive-in theatre in Bedford townup 

near Cleveland . Fairmont. 

Local 239 is celebrating its 52nd 

miversary . Klingensmith. Columbia 

student and son of exhibitor Floyd 

Ungensmith of Natrona Heights, has a job 

the Formica House at the World's Pair 

as siunmer and next. 

William Elder resigned as northern dision 

manager for Loew's Theatres. He 

hrmerly was at the local Penn . . . MGM 

reened "The Unsinkable Molly Brown" 

I, the 20th-Fox screening room on the 

Laura Biamonte, manager of 

bth . . . 

lie Dattola Theatre in New Kensington. 

I very pleased with her tieup with the 

litz shop for teenage girls. Some 732 girls 

Intended a Prom Fashions show at the 

Don Taylor, film director. 

tattola . . . 

jew here from Honolulu, where he is 

.recting a film, to attend the funeral of 

U mother Jessie. His father D. E. Taylor 

I a sui'vivor. 

. . . D. 

. . . 

le . . . 

W. E. "WaUy" Anderson closed the Star, 

I 

Imethport, and the Palace, Johnsonburg. 

|e took over the latter house only a few 

|,onths ago from Eugene Leader 

onnar has enrolled the Beaver, Beaver, 

:ith the Co-Op booking agency, which also 

^presents the Roaring Spring, recently 

inquired from Richard Bradley by Danin 

Visitors included Bert 

Feeman 

':iehl of the Best, Edinboro. and Alfred 

mrtnett of the Moonlite Drive-In. Bedprd, 

and the Pines Drive-In near Meyers- 

Howard Brooks. Millvale. pro- 

IBEATLES 

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PHOTOS 

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NO 

ch..k with 

THEATRICAL ADVERTISING CO. 

Ordarl 2310 Cass Detroit 1, Mich. 

jectionist and at one time machinist-repairman 

for National Theatre Supply here, 

died April 4. Surviving are his wife, five 

children, a brother Raymond, and 13 

grandchildren. 

Closed for the new Allegheny Center 

project several months ago, the Kenyon 

Theatre on the north side is now completely 

demolished and at this time the 

longtime exhibition firm there, the SW 

circuit, has just opened the new North 

Hills Theatre at the Village shopping center 

on McKnight Road . 

. . Grover Livingston. 

WB division manager, was a recent 

visitor . . . Bill Lange. WB branch 

manager, will tradeshow "Kisses for My 

President" at 10:30 a.m., April 14 in the 

Manor Theatre. 

Stanley and Patty Kaufman of the ADV 

Agency, offset printers, will welcome a 

second visit from Old Doc Stork next 

month, and just in time, as Patty's mother 

Mrs. Robert Levy this week opened an 

excellent maternity and infant shop, Rosalie, 

Inc.. in the Medical Arts building, 

3714 Fifth Ave., here. An advertising 

campaign featured a line drawing of Stan 

and Patty's first born child Amy. the art 

work being a pen sketch made by Patty. 

Stan's parents, the Jack Kaufmans, are 

vacationing in Miami. 

Giroux Eastern Executive 

Head of Allied Artists 

NEW YORK— Claude A. Giroux. board 

chairman, will head eastern executive operations 

of Allied 

Artists with headquarters 

here, according 

to Steve Broidy. 

president. Giroux. well 

known in the field of 

investment and finance, 

said he will devote 

full time to the 

film business. He 

joined the Allied 

Artists board in May 

1962. 

Claude A. Giroux Broidy, executive 

head of the company, 

said Giroux' decision will give added impetus 

to the future plans of the company. 

New Fabian Bay Terrace 

Holds Benefit Showing 

NEW YORK—Fabian Theatres, owners 

and operators of the new 1.400-seat Bay 

Terrace Theatres. Bayside Queens, has 

turned the theatre over to United Cerebral 

Palsy of Queens and the National Cystic 

Fibrosis Research Foundation, Queens 

Chapter, for a benefit performance April 7, 

opening April 

8 with "Tom Jones" as opening attraction. 

The new Bay Terrace Theatre has acoustically-designed 

walls and 15 surround 

speakers and has an adjoining parking 

space for 750 cars. 

WASHINGTON 

Qrville Crouch, division manager for 

Loew's Theatres, is heading a luncheon 

salute to the Star's retiring motion picture 

critic Jay Carmody. to be held April 

24. Carmody is a past Critic of the Year 

and a highly esteemed Washington critic. 

MGM publicist Jack Poxe is doing the 

publicity for the luncheon committee, 

which is composed of representatives from 

industry, the press and official and residential 

Washington. 

' 

Among industry officials who came from 

New York to attend the White House News 

Photographers Ass'n dinner honoring 

President Johnson were Universal president 

Milton Rackmil: Adolf Schimel. vicepresident, 

and Felix Sommers. treasurer. 

Entertainers included Bob Hope and the 

Jane Russell trio Connie Haines and 

Beryl Davis, 

i 

Artists is hosting 

a few invitational showings of "The Best 

Man" with author Gore Vidal giving brief 

talks . . . Shep Bloom. 20th-Fox manager, 

arranged a tradescreening of "What a Way 

to Go!" at the Silver Theatre. Silver 

Spring . and James Pedas. who 

own the Circle Theatre, are presenting a 

festival of Italian film classics. 

George Stevens jr., USIA director of motion 

pictures, annomiced Karl Maiden 

headed the U.S. delegation to the Argentine 

Film Festival in Buenos Aires April 

1-11 and director David Miller was on the 

jury. Among the personalities attending 

were Natalie Wood, star of the U.S. entry. 

"Love With the Proper Stranger." producer 

Arthur Lowe jr.. Janet Leigh. Paula 

Prentiss. Tony Perkins and Richard Benjamin. 

U. S. representation in international 

festivals is being coordinated by a committee 

composed of acting president of 

MPAA Ralph Hetzel. United Artists. Ai-- 

nold Picker. Fred Zinnemann of the film 

festival selection committee and Stevens. 

. 

Columbia London representative Sid Mirkin. 

his wife and daughter, visited the 

local office concerning "Good Neighbor 

Sam " head booker Jesse 

Smith was visited on Easter by his daughter 

from New Jersey and his eight grandchildren 

Mary Petrone was 

back on job after a brief illness . . 

the . 

Joe Gins of Joe Gins Films made a swing 

down to Norfolk and Riciimond. 

SHOwmEn's choice 

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i: lOXOFFICE :: April 13, 1964 E-7

BALTIMORE 

galtimore exhibitors motoring to Silver 

Spring for a preview of "What a Way 

to Go!" included Jack Fruchtman, head of 

JP Theatres, and Joseph Grant and Aaron 

B. Seidler, president and general manager, 

respectively, of Affiliated Theatres, 

Harold Levy of 20th-Pox and Shep Blooin,j 

Washington manager, were hosts . 

Traveling to Washington for a screening ol 

"The Pall of the Roman Empire" were the 

Messrs. Grant and Seidler, plus Bill Brizendine, 

general manager of Schwaber Theatres, 

and Mayor Leventhal of the Lord, 

Baltimore Theatres. Leo Ki-asner, ParaJ 

mount Washington manager, was host.' 

LEARN ABOUT CENTURY PROJECTORS—Altec service engineers attending 

training sessions at the Century Projector Corp. factory in Long Island 

City, N.Y., are shown above. The training covers Century's American made 

projectors—and Century's all transistor sound systems. Left to right are Altec 

engineers Hans Newberger, Russell R. Giveans, Harry Randel, F. W. "Bill" 

Boettcher, Joseph Raho, Doug McLean and Ralph Siegal. 

20th-Fox Names Fred Hift 

To Head European Publicity 

NEW YORK—Fred Hift, European advertising-publicity 

director for 20th Century-Pox 

in Paris for 

the past year and a 

half, has been named 

director of European 

production publicity 

by Jonas Rosenfield 

jr., vice-president and 

national director of 

advertising, publicity 

and exploitation. In 

his new post, Hift 

will be stationed in 

London, headquarters 

Fred Hift 

of the European Pox 

production organization 

headed by Elmo Williams, and he 

will be in charge of all production, publicity 

personnel and activities on films 

being made by the company in Britain and 

on the continent. 

The 20th-Fox expanded production 

schedule in Europe includes three roadshow 

pictures, "Those Magnificent Men in 

Their Flying Machines," "The Agony and 

the Ecstasy" and the Austrian location 

filming of "The Sound of Music." 

"It is vital for us to have in London 

an experienced executive whose responsibility 

it will be to see that the basic tools 

required to merchandise our films worldwide 

are created and to supervise the work 

of the publicity units in Europe," Rosenfield 

said. Hift, who will take over the 

London post the end of April, was publicity 

director for Darryl P. Zanuck's "The 

Longest Day," and, before joining 20th- 

Fox in Paris in September 1962, was with 

Variety on the film section from 1950 

to 1960. 

TV Star to Pick Winner 

NEW YORK—Henry Morgan, TV star, 

will officiate at the selection of the winner 

of the grand prize at the gala opening 

April 14 of the Riverdale Cinema in the 

Sky View Shopping Center. The prize is a 

cruise to Nassau. The beneficiary of the 

opening is the Riverdale Mental Health 

Ass'n. 

Promotion Plans Outlined 

For 'Dr. Strangelove' 

NEW YORK—Promotional plans for the 

Showcase theatre opening in the New York 

metropolitan area of "Dr. Strangelove" 

were outlined before 38 exhibitors here 

Tuesday 1 7) at the Columbia Pictui-es home 

office. Rube Jackter, Columbia vice-president 

and general manager, keynoted the 

session. Robert S. Ferguson, vice-president 

in charge of advertising, publicity, and exploitation, 

pointed out that the film is 

doing "tremendous" business around the 

country, but that it needs the personal 

touch of each exhibitor. 

"No film," Ferguson said, "is a guaranteed 

absolute success in all situations 

and an intensive local campaign should 

not be overlooked even with exceptional 

past performances." 

A screening of the film was followed by 

a merchandising session conducted by 

Roger Caras, who pointed out that three 

Columbia field men had been assigned exclusively 

to the showcase engagement. 

Caras also outlined details of the promotion 

plans including trailers and tieups 

with book, record and candy companies. 

Levine Host at Industry 

Luncheon to Bette Davis 

NEW YORK—Bette Davis was guest of 

honor at a luncheon hosted by Joseph E. 

Levine, producer of two pictures in which 

she stars, April 3 at the Four Seasons 

restaurant and attended by the tradepress, 

radio, television and daily newspaper representatives. 

The pictures are "The Empty 

Canvas," which has opened here, and 

"Where Love Has Gone," to be released by 

Paramount in the fall. 

Members of the industry present included 

Barney Balaban, Paramount president, 

who said that if his company had had 

Miss Davis under contract years before 

there would never have been any 

financial problems; Charles Boasberg and 

Martin Davis, Paramount vice-presidents; 

Hy Hollinger, Paramount publicity manager; 

Leonard Lightstone, executive vicepresident 

of Embassy Pictm-es, of which 

Levine is president; Harold Rand, Embassy 

publicity director and Mrs. Levine. 

John Recher, film buyer and booker, alscj 

executive with Hicks-Baker Theatres, and 

wife, enjoyed a weekend holiday in Sari 

Juan, Puerto Rico. The trip was an awarf 

Recher won by scoring a record-breakini; 

engagement of "Last Command" at th? 

Towson Theatre, one of the Hicks-Bake;i 

chain . . . C. Elmer Nolte jr., general man^ 

ager of Durkee Theatres and head of th' 

Maryland Commission for the World's Pair' 

was in New York on business. 

The JF chain's New Theatre is sellin 

advance tickets for the Soviet featuri 

"The Humpbacked Horse," to be presente 

one day only, April 21. Larry Hyatt is housi 

manager. 

Irving Cantor, manager of the Hippc 

drome, has set up in the lobby an Arm 

nurse recruiting booth in connection wit 

the showing of "Captain Newman." Tl 

booth is attended by pretty girls . . . Dous 

las Hanks, owner of the Avalon Theati 

in Easton, greeted the board of directo: 

and members of the Maryland Theati 

Owners Ass'n who attended a lunchec 

meeting at the Tidewaters, noted Eas' 

ern Shore hostelry, April 7. Preside! 

George A. Brehm presided and plans we;' 

formulated for the association's four'th ai 

nual convention to be held in Queen Ci' 

late in August. Bill Myers, owner of tU 

Pocomoke Drive-In, is the general convei'i' 

tion chairman. 

Gore Vidal at Opening 

Of 'Best Man' April 5 

NEW YORK—Gore Vidal, author of ti 

screenplay and the original play of "T*' 

Best Man," returned from WashingtC|' 

where he addressed the Gridiron Club ai 

was host at a luncheon and press confe' 

ence at 

the Women's National Press Clii 

to attend the invitational world premie.' 

of the United Artists release at the Corori 

Theatre Sunday (5). The picture openl 

the following day at the Coronet and 34i 

Street East theatres. 

Among others who attended the "BiJ 

Man" showing were Kevin McCarthy, fe 

tured in the film, Jason Robards jr. 

Lauren Bacall, Arlene Francis, Bert La^j' 

Steve Lawrence and Edye Gorme, Cal' 

Channing, Walter Matthau, Anthony Neley 

and Joan Collins, Rudy Vallee ai 

James A. Farley, Senator and Mrs. JaO 

Javits, Mrs. Paul Screvane, Harold Ai-h. 

Paddy Chayefsky, Adolph Green, LeoniJ. 

Goldenson, William Randolph Hearst 

Chet Huntley, Norman Mailer, Joseph! 

Mankiewicz, Louis Nizer, Arnold Schulml 

Horton Poote, Kingsbury Smith and Frli 

Stanton. 

E-8 BOXOFnCE April 13, 1«

I 

representing 

EWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 320 at 6362 Hollywood Blvd.) 

lood Practices Code 

Ifrged for Publicists 

HOLLYWOOD—More than 150 press 

;ents attending the Hollywood Publicists 

.s'n's first annual awards luncheon, held 

The Hollywood Publicists Ass'n cited 

|Oon Carle Gillette, tradepaper editor, 

jind producer-director Stanley Kramer 

;for their publicity achievements at the 

jH'oup's annual awards luncheon. Left 

jio right are Gillette, Kramer and 

pharles Moses, association president. 

I 

t|.' 

Aday (3) at the Beverly Hilton Hotel, 

i,rQ presented a five-point program desined 

to raise the standards and perfmances 

of the publicity men and imjove 

theii- public image. 

|?roducer Stanley Kramer and editor Don 

drle Gillette received the group's first 

afards for excellence of their publicity 

^lievements. 

jSenry C. Rogers, chairman of Rogers & 

Owan, Inc., submitted a program for imtbving 

publicity-public relations activitis. 

In addition he suggested that the 

Pblicists petition the Academy of Motion 

B;ture Ai-ts and Sciences to establish a 

r|W Oscar, to be known as the Mike Todd 

aard, for the studio publicity department 

c! the individual press agent who makes 

most valuable contribution to the mottn 

pictm-e industry each year, 

[iiogers' fine-print program follows: 

iL Adoption of a code of ethics and standj 

ds of practice for members of the associate, 

with a provision for suspension of ex- 

I'lsion for violations. 

!. A publicity workshop where apprenti|s 

and juniors could receive training 

?m studio publicity directors and their 

y 

assistants. He also suggested that his 

Ccanization and other independent publicity 

offices would be willing to share the 

responsibility. 

3. Screen credit for the unit publicist 

who, Rogers contends, makes contribution 

equal to many other studio workers who receive 

screen credit. 

4. Yearly awards given by the Publicists 

Ass'n to the studio publicity department 

which conducted the "Best Publicity Campaign 

of the Year on a Motion Pictui'e," 

and to the individual publicist who does 

the outstanding job of the year. 

5. Adoption of a certification program 

designed to give recognition to those members 

of the association who have demonstrated 

a high level of competence in their 

work. 

Rogers told his audience that, once such 

a program had been activated, the Association 

would be in a position to petition 

the Academy for a Mike Todd award. 

'Carpetbaggers' Bows 

At Denver Paramount 

DENVER—Stars George Peppard, Carroll 

Baker, Bob Cummings, Martha Hyer 

and director Edward Dmytryk headed the 

Hollywood contingent attending the world 

premiere of "The Carpetbaggers" at the 

Paramount Theatre here Thui'sday evening 

191. 

Joe Levine. producer of the film and 

president of Embassy Pictures, arrived 

Tuesday, accompanied by Martin Davis, 

Paramount vice-president in charge of advertising 

and publicity. George Weltner. 

executive vice-president, headed the Paramount 

delegation which included Charles 

Boasberg, general sales manager: Jack 

Karp, studio head, and Martin Rackin, 

production executive. Leonard Lightstone 

represented Embassy Pictures at the gala 

opening. 

The premiere climaxed a "Dynamic 

Downtown Week" celebration sponsored by 

the Denver Retail Merchants Ass'n. Miss 

Baker brought with her from Paris a 

$100,000 diamond-encrusted gown which 

French coutuiier Pierre Balmain created 

for her to wear at the premiere. The 'Veteran 

Motor Car Club of America provided 

vintage cars to transport the stars and 

other notables to the theatre. 

The film players made the rounds of 

radio, television and newspaper offices and 

were guests at luncheons and dinners sponsored 

by leading Denver organizations. 

A Goodman-Ross Combo 

LOS ANGELES—Mort Goodman, advertising 

agency head, and Jerry Ross, publicist, 

have combined their organizations. 

44 Extras Nominated 

For Terms on Board 

HOLLYWOOD— Forty-four members of 

the Screen Extras Guild have been nominated 

for 11 three-year terms on the board 

of directors. The election will be held at 

the annual meeting. 

President Tony Regan has appointed 

Joe Evans, chairman, and Roydon Clark. 

Ralph Grosh. Herb Pacheco and Riley Waters 

as members of the resolutions committee. 

The guild membership has approved the 

new agreement involving television commercials. 

At the same time proposals for 

wage minimum increases and improvements 

in working conditions have been 

submitted to motion picture producers. 

The film negotiating committee is composed 

of President Regan. Margaret Bacon. Joe 

Brooks. Jack Clinton. Carmen Nisbet, Murray 

Pollack. Norman Stevens. H. O'Neill 

Shanks and Robert W. Gilbert. 

Nominated for the board positions are: 

Leo Abbey 

Bob Allen 

Jay Loff-Lynn 

Alan Marston 

Beau Anderson 

Buddy Mason 

Don Anderson 

Russell Ash 

Charles Murray 

Carmen Nisbet 

Ron Brown 

Herb Pacheco 

Hazel Lee Burgess 

John Reed 

William Burnside 

Rentie 

Frieda 

James Casino 

Edwin Rochelle 

Roy Damron 

Clark Ross 

Joe Dougherty 

Cosmo Sardo 

Henry Faber 

Joe Lucas Fisher 

Jeffrey 

Bernie 

Sayre 

Sell 

Don Leo Gray 

Jock Semple 

Ralph Grosh 

Bill Hampton 

Horry Hollins 

Shephard Houghton 

Siosson Jong 

Jack Krupnick 

Joseph LaCavG 

Louise Lane 

Jordon Shelley 

Miles Shepord 

George Simmons 

Dorothy Smith 

Norman Stevans 

Roy Thomas 

Alon Thomason 

Maxie Thrower 

Norman Lloyd to Speak 

At Pee Awards Dinner 

HOLLYWOOD—Norman Lloyd, executive 

producer of the Alfred Hitchcock Hoiu'. 

will speak at the annual Edgar Allan Poe 

awards dinner of the Mystery Writers of 

America. Southern California chapter. 

April 24. Cartoonist Frank Interlandi will 

1 

be emcee. Among distinguished members 

attending as nominees will be Eric Ambler. 

Dorothy B. Hughes. M. Fagyas iMary 

Bush-Feketei. Philip Durham. Katherine 

Crawford Luther Davis' and 

others. 

New Contract to Callan 

HOLLYWOOD — Michael Callan. who 

heads the starring cast of the "The NEW 

Interns." has been given a revised contract 

by Columbia calling for a long-term 

multiple-picture deal. 

BjXOFTICE :: April 13, 1964 W-1

. . . they 

Columbia Talent Farm System' Set 

Up to Reverse Film Shortage Trend 

By SYD CASSYD 

HOLLYWOOD—Columbia Pictures has 

started a "farm system" of young creative 

talent in the motion picture industry 

"which will compare with the best this 

town has produced in the past," M. J. 

"Mike" Prankovich. executive studio topper 

of Columbia, told Boxoffice. in his new 

office on the Gower Street lot. where he 

has moved in to head up overall production. 

"It will take five years to rebuild and 

to reverse the trend which started ten 

years back when actors played the dangerous 

game of outpricing themselves from 

the market and thereby created a shortage 

of top product." he stated in this exclusive 

interview. 

"These people can make just as much 

money in this farm system, but they don't 

have to take it 'in front.' where they have 

big taxes. On the production side, they are 

heavily experienced, coming from television, 

which filled the vacuum caused by 

the dearth of featm-e production. They 

are scarcely known in the feature field but 

have been groomed in Screen Gems, the 

Columbia television arm," Frankovicli 

noted. "Revue Productions, Universal Pictm-es' 

television production lot. is being 

realistic about developing new people and 

so are we." He listed the Columbia group. 

Alex Singer is directing Lana Turner; 

Sam Peckinpah is the director on "Major 

Dundee," starring Charlton Heston; Don 

Taylor is in Hawaii, doing "Ride the 'Wild 

Sm-f," and Barry Shear, an Emmy winner, 

is directing Youngstein's production of 

"A Cook for Mr. General." 

Prankovich, who entered the entertainment 

business in 1934, has a background 

as writer, assistant director, producer and 

executive producer, and is a product of 

Los Angeles, where he graduated from college. 

As a top-line executive, he noted 

changes in the way talent is handled in the 

front office. "A new approach is evident in 

the industrial relations area. Executives 

have a new look, handling creative talent 

with silk gloves." 

Discussing this executive approach to selection 

of properties where the pressui'es 

are much stronger, he discussed the acceptance 

by young people of "Dr. Strangelove." 

He happily noted that "Dr. Strangelove" 

is an "even bigger success on holidays when 

the kids have freedom and can come in 

greater numbers. Kids not only identify 

Lo^k^forthe 

at the 

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with the film, but they understand satire 

don't want sugar-coated pills. 

They are living in a tough, realistic world, 

one which is dangerous, where they may 

be destroyed by a bomb momentarily." 

"The idea of this pictm-e was contrary 

the safe way to go . . . the industry was 

to 

against political satire. I realized it was a 

daring risk, but what other course was 

there? When Stanley Kubrick, who is a 

great talent, brought me the script and 

told me that everyone had turned it down, 

I read it with this in mind. The next 

morning I got out of bed at 5:00 a.m.; I 

couldn't sleep, after reading it." 

Emphasizing his philosophy of production 

selection, of going with daring material, 

Pi-ankovich revealed his thinking: 

"If you don't feel that the pictui'e will 'go 

through the top' and be a big-grosser . . . 

how can you pick them? 

a winner . . . 

Today's productions must be exciting for 

young people, or you come up with run-ofthe-mill 

material. This is the easiest way 

to get a studio in the doldrums. Of com-se, 

one must have a broad selection to cover 

all tastes." Good product selection will 

bring back the 20 per cent of the audiences 

now over 25 years of age. The youngsters 

now tell their parents about the "good 

pictures." 

'WTiy has there been the large expendability 

factor for producers? "Many reasons," 

said the executive. "Primarily, talent 

outpriced themselves and changed the 

price structme for the end-product, throwing 

it into dangerous directions. The trend 

started when John Wayne took off, ten 

years ago. Top actors made the mistake 

of lessening their faith in producers, and 

with the reversal, picked their own scripts. 

Men, who are successful, like Gtegory 

Peck, are astute in this area. When Peck 

was told of a certain production, and 

learned that Fred Zinnemann was the man 

on it, he didn't have the slightest hesitation 

in joining it. He was on familiar 

ground and knew the script would be suitable. 

Pounding on this point, Prankovich said, 

"Look at these producers with outstanding 

records and ability; men like Zinnemann, 

Wyler, Brooks, Spiegel and Foreman. We're 

backing them up with producers such as 

Arthui- Hoffe, Irving Pincus, Jud Kimberg, 

John Kohn and Arthm- Penn. Some of 

the latter add the factor of being writers 

and directors." 

"Hollywood doesn't realize the breadth 

of production talent it has. I went to the 

dinners and banquets of the producers, 

directors and writers, and as I looked 

around, I noted that there was more great 

motion pictui-e production talent here than 

anywhere in the entire world," he stated 

"These men can fill the crying need foi 

product. To back them up, Columbia car 

afford to go with new people and trail 

them." 

What about the tremendous budgets noi 

current? 

TWO-HOUR MAXIMUM 

"In my opinion, top-grade pictures car 

be made for $6-$7 million. Two hour; 

should be the maximum length, except fo: 

a rare story or script. I tell my producer 

to edit their scripts . . . not their wastei 

films. But, even then, in this moderi 

world, we, as studio bosses, cannot tr; 

to dictate." 

"Our industry is entering the most prog 

perous period in its history," he emphat^ 

cally stated. "In the marketing phase, t\^ 

important factors are dominant. The risd 

in admission prices and the exploding th^ 

atre market areas. It is possible to brin 

back as much as $3 million for a top 

tui'e, from West Germany. What aboij 

the increase, when we can add East Gei 

many, and other isolated areas? Africi 

with its millions of people entering 

modern age, is untouched. Even here, ai 

mission prices have doubled from ten 

20 cents." 

How does Columbia expect to penetra| 

and change with the new markets a! 

techniques? 

ABUNDANCE OF YOUNG TALENT 

"The transition to the 1964 type of oj 

eration has shaken our industry. It t( 

young people to move in this atmosphi 

and Colmnbia Pictm-es has them in depi 

Om- top echelon has fortified its exe( 

five staff. We have a training program 

effect now. Men are put through om- Nj 

York offices and sent around the woi 

for in-service training. We have 20 of ti 

in the program. Take a look at the geiM 

age bracket of om- executives—Arthur 

mer, Gordon Stulberg and Gerald Ayri 

their 30s, Seymom' Steinberg and Hi 

Shaw. Om- New York office has a gr( 

of vice-presidents—Stanley Schneider, 

Malamed, Mo Rothman; Joyce Selznii 

another in the young group, along 

Robert Ferguson and Bill Graf." 

How can Columbia Pictures adjust to 

increased costs? The answer to this 

the move to the combination, multi] 

owned Hollywood studio complex unj 

discussion by Metro-Goldwyn-Mayer, 20j 

Pox and Columbia. Prankovich gives 

a concrete economic base. 

"I think we'll move, not because of 

estate alone, but because this present 

dio property is too expensive on whl 

to base productions. We have to retoolj 

bring our plants into line with modern 

duction methods. The amount of pictiji 

economically possible with new equipmit 

and new techniques will take care of n- 

ployment of miion workers, because it U 

be possible to raise the number of fiis 

which can be produced. More workers iU 

be necessary." 

Prankovich says the area and loca m I 

(Continued on page W-4) 

W-2 BOXOFFICE April 13, l3

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| 

BACKSTAGE 

WITH CASSYD 

•PHE dividing line between the team of 

writers who become producers is a 

thin one in today's production market 

where there is a constant shortage of 

creative people who know how to assume 

responsibility. Sultan and Worth is one 

such team in the process of bridging the 

gap. 

This is a team with a background in 

show business from the "Borscht Circuit" 

to Broadway to Hollywood. Rom agent to 

writer to producer is the saga of Marvin 

Worth. Actor to writer to producer is the 

history of his teammate Arne Sultan. 

Metro-Goldwyn-Mayer released their "Boys 

Night Out," and now they are in the process 

of getting the script ready for "One 

More Time." 

What do they feel about Hollywood? 

Was it the end of the trail of gold, which 

they had hoped for when they left New 

York as a successful television writing 

team? 

It is fine and they love it. They hope 

it continues. 

About that pot of gold: On one film 

they received 2' 2 per cent of the gross 

and $65,000 for their work on the script. 

How do they sell their scripts? To the 

studio or producer? Simple. 

They use the old-fashioned technique 

of acting it out, and spreading the idea all 

over the office. If the producer is rolling 

over the desk (their favorite expression), 

they know they have succeeded. Prom 

there, they prepare a 17 or 18-page treatment. 

With Worth, a former agent, the 

setting up of a sharp deal is no problem. 

They have an agent, but he follows orders 

in making the deal; they work out the 

strategy. 

The present script, which they will produce, 

is up to 100 pages. It is being written 

as solid comedy for a Tony Curtis or a 

Steve McQueen, they stated, hopefully. 

They have a depth of insight into human 

nature, which is not just the approach of 

gag writers, for they look into the motivation 

of the characters. 

Worth said they look at comedy as an 

outlet for hostilities; from a freeing of hostility 

through a release by way of absurdity. 

They write about people. Sultan told 

a story of going to a funeral with Buddy 

Hackett and some other friends. They 

cried at their loss. But, on the way home, 

with humor, they described the situation 

at the funeral, and rolled in the aisles. A 

release from tension. But this is the way 

they develop their comedy; they examine 

life and laugh. They hope audiences laugh 

with them, as they did on TV. 

Everything isn't as rosy as it is supposed 

to be. If the front office of a studio wants 

too much control, they fight it. One of the 

properties is now being "polished," and 

they reserve their judgment on the results. 

Their next stop after "One More Time," 

will be a Broadway musical comedy, which 

they hope to produce for motion pictures 

also, with a larger tariff than if they sold 

it directly to films. 

They have ten great ideas which they 

hope to develop but with taxes, they will 

do it slowly; 

Washington Trust Case 

Talent 'Farm' Answer 

Stirs Industry Concern 

LOS ANGELES—An action brought by 

To Product Shortage 

the state of Washington against circuit 

officials and major distributors alleging 

(Continued from page W-2i 

violations of the state consumer protection 

act, now before the state supreme 

court on an appeal, is causing some jitters 

among informed groups here. 

The action, by the state attorney general's 

office, raises the question of whether Congress, 

in voting the Sherman antitrust law, 

intended to exclude states from enforcing 

antitrust regulations. The appeal, by 

the attorney general, quotes an opinion 

from the Consumer Advisory Council regarding 

the state consumer act: "The underlying 

purpose of such legislation is to 

complement the body of federal law governing 

monoply and restraint of interstate 

trade. Despite the breadth of federal jurisdiction 

under the commerce clause, it is 

neither necessary nor desirable that the 

state abdicate responsibility in this area." 

The state charges that defendant exhibitors 

monopolized subsequent run exhibition 

of feature films and divided the 

Seattle market. The Sterling, Forman, 

Hamrick and Evergreen circuits were 

named in the original complaint, which 

was denied in the lower com-ts and is now 

before the state supreme court on a state 

appeal. 

F. Barman Joins JBC 

HOLLYWOOD—Fred Barman, business 

manager serving actors, producers, writers, 

composers and show business executives, is 

expanding into feature production. Producer 

Robert Jacks and writer Richard 

Carr have joined Barman in JBC Productions, 

which has three features on its 

cuiTent slate, with releasing arrangements 

being made with two major studios. 

Dr. Lao a 'Bell Ringer' 

HOLLYWOOD—MOM'S "7 Faces of Dr. 

Lao," produced and directed by George Pal, 

has won the Scholastic magazine's first annual 

Bell Ringer award for outstanding 

motion pictures. The announcement, along 

with a review of the picture, appears in 

the April 17 issue of June Scholastic. 

'BECKET' AWARD—Hal Wallis, right, 

producer of "Becket," is congratulated 

by Frederick A. Klein, executive vicepresident 

and associate publisher of 

MacFadden-Bartell Corp., on the presentation 

of Photoplay magazine's Gold 

Medal Award to the Paramount Pictures 

release. 

are still under consideration. It will not 

necessarily be the Thousand Oaks, 20th- 

Fox suburban studio ranch. 25 miles from 

Hollywood. 

Will acting talent here keep up with 

the new production techniques and the new 

producers and directors? Prankovich wilt 

produce stars from another souixe. "Tele-- 

vision," he commented, "is the repertory of 

today for America. And make no mistake 

about it, we are behind England whert 

young, dedicated actors get the chance tc 

work in repertory theatres. Per capita, thej 

are far ahead of us with their Richarc 

Harris and Albert Pinney crop of actors," 

As to pay television, Prankovich look; 

for its growth into the economics of thi 

entertainment business, "It will come," hi 

stated, "you cannot ignore it." Howevei 

he does estimate that only a small per 

centage of the public will buy it. 

, 

16mm Group Eyes Vaults 

For Children's Films 

HOLLYWOOD—With a view of alleviat 

ing the shortage of motion pictm'es suit 

able for viewing by children and youn 

people, 16mm distributors have launche 

a campaign to obtain all possible motio 

pictures of the past ten years or longc 

that have not yet been released in non' 

theatrical channels. Ideal Pictures, a na 

tional distributor of 16mm films in noii 

theatrical markets, and a group of as 

sociates have appointed Martin Hers! 

member of the Hollywood law firm Ci 

Hersh & Gardy, as counsel in the cair' 

paign to obtain featm-es and shorts of a' 

kinds, now reposing in film vaults, thii 

would make desirable programs for younf ( 

sters of adolescent and preadolescent yearf 

SDIG Membership Rejects: 

DGA Proposal of Merger 

NEW YORK—The Screen Directors III 

ternational Guild has rejected mergj 

terms suggested by the Directors Guild 

Hollywood in a vote conducted by the Hoj) 

est Ballot Ass'n. Guild officials said tl^ 

concept of a merger had not necessari' 

been defeated but that the terms we; 

unacceptable. 

Discussions began in July 1963 but we 

broken off by the DGA in November. Tl 

SDIG, however, kept its negotiating cor 

mittee intact. A SDIG statement said i 

now e 

international executive board will 

tend an organization campaign and insu 

against any violations of its jurisdictic 

Two From Britain to Topas 

HOLLYWOOD—Paul P. Schreibman al 

Edmund Goldman, Topaz Film Cor, 

have acquired U. S. and Canadian riî 

to two British films tentatively titled "TV 

Yellow Teddybears," which deals with teeage 

promiscuity, and "Saturday Night Ovi' 

a comedy escapade. The deal was concludi 

with Michael Klinger, president of Conjton-Tekli 

Productions, during his rec^t 

visit here. Topaz is readying both films )i" 

summer release. 

W-4 

BOXOFFICE April 13, V.i

t 

penson's 

I 

HOLLYWOOD 

I 

HOLLYWOOD—In 

II 

I Oregon— 

I Colorado^Dcnvcr 

, , 

Common Law Wife' Gross 

)223.900 First LA Week 

LOS ANGELES—Record-breaking grosses 

/ere reported from the Greater Los Angeles 

lultiple engagements of "Common Law 

Vife" by M. A. Ripps, president of Cinema 

Mstributors of America, who is releasing the 

ilm. In several of the 32 di'ive-ins and 

liirdtops showing the release, individual 

lOuse records were set while the 32 situaions 

as a whole grossed $223,900. Many of 

hese theatres are holding the picture for 

second week. 

Clayton Pantages. CDA general sales manger, 

reports that western division sales 

lanager Pat McGee has secured multiple 

cokings for "Common Law Wife" in the 

an Francisco and Seattle-Portland areas. 

.4 Nominated for SPG 

Executive Positions 

— A Screen Producers 

'juild nominating committee, headed by 

Villiam Perlberg and including Arthur 

'reed. Everett Freeman, Walter Mirisch 

nd Lawrence Weingarten, has named 14 

andidates for seven posts on the execu- 

[ve board. The election will be held at 

he annual membership meeting May 18. 

The 14 candidates include incumbents 

ulian Blaustein, Robert Cohn, Fred Kohllar. 

Frank P. Rosenberg, David Weisbart 

nd William H. Wright, plus Leonard Freelan. 

George Glass, Norman Lear, Martin 

lanulis, Frank McCarthy, Stanley Niss. 

ilan Pakula and Bernard Smith. Elected 

lembers will serve for a period of three 

ears. 

iVriters Income Higher 

during First Quarter 

HOLLYWOOD—The income of members 

S the Writers Guild of America West 

lumped 20.69 per cent from January 1 to 

j-Iarch 23 over a similar 1963 period. The 

;3sidual take was $753,717: royalty-perlentage 

compensation, $39,463, and on moiion 

pictures for TV, $414, for a grand 

btal of $793,625. The take last year was 

1657.556. with royalties accounting for only 

^,994.42. 

rivien Leigh Signed for 'Ship' 

\ HOLLYWOOD—Producer-director Stan- 

>y Kramer has signed British actress Vivien 

|eigh to star in "Ship of Pools" for Columbia 

lÎease. Kramer previously signed Simone 

lignoret and Jose Ferrer for starring roles 

II the film version of the Katherine Anne 

'.orter novel, now being scripted by Abby 

llann. 

I'rain to 'Beatles' Location 

London, the "Beatle 

.xpress," a railroad train consisting of five 

.caches, departed for an undisclosed destination 

to shoot location footage for Walter 

"Beatles" movie for United 

rtists release. Richard Lester will direct. 

'Muscle Beach Party' Premiere Run 

Ends With 175 in 

SAN FRANCISCO — "Muscle Beach 

Party" ended a two-week run at the Pox- 

Warfield Theatre on a high note of 175 

per cent. Handling of the world premiere 

was a credit to Camile Barnes—few pictures 

have received so much press lineage 

and radio-TV coverage in the Bay area. 

Of the two openers this week. "The Incredible 

Mr. Limpet" opened a fairly strong 

130 per cent at the Embassy, while "Sunday 

in New York" hit a good 125 per cent 

at the St. Francis. "Captain Newman," at 

the Golden Gate, did a normal gross for a 

third week. 


Embassy—The Incredible Mr. Limpet (WB) 130 

Fox-Warfield Muscle Beoch Party (AlP), 2nd wk. 175 

Golden Gate Coptain Newman (Univ), 3rd wk 100 

Metro—The Silence (Janus I, 7th wk 125 

Orpheum— It's a Mod, Mod, Mad, Mod World 

(UA-Cinerama), 1 7fh wk 600 

Poromount—A Tiger Walks (BV), 2nd wk 90 

Presidio My Life to Live (Union) 125 

Stage Door Dr. Strangelove (Col), 7th wk 300 

5f. Francis Sundays in New York (MGM) 125 

United Artists Tom Jones (UA-Lopert), 16th wk. 325 

Vogue The Easy Lite (Embassy), 4th wk 150 

'Yesterday, Today' Sturdy 320 

Third Los Angeles Week 

LOS ANGELES—Among the first runs, 

"Yesterday, Today and Tomorrow" scored 

the highest with a wow 320 in its third 

frame at the Fox-Wilshire. Two others 

ranking high were "Dr. Strangelove" at 280 

and "Pink Panther" at 190. In other situations 

business remained brisk, continuing 

to chalk up satisfactory returns. 

Beverly— Dr. Strangelove (Col), 7th wk 280 

Chinese Seven Days in May (Para), 5th wk 170 

Cinerama— It's a Mod, Mad, Mod, Mod World 

(UA^Cineroma), 22nd wk 270 

Crest—The Incredible Mr. Limpet (WB), 3rd wk. ..100 

Egyptian South Pocific (20th-Fox), reissue 160 

El Rey Charade (Univ), moveover 75 

Fine Arts The Silence (Janus), 9th 65 

wk 

HMIstreet Flight From Ashiyo (UA), 2nd wk 65 

Hollywood—Sunday in New York (MGM), 2nd wk. 150 

Hollywood Paramount The Pink Panther (UA), 

3rd wk 190 

Lido—To Bed ... Or Not to Bed (Cont'll, 2nd wk. 75 

Loyola, Pix. Warren Muscle Beach Party (AlP) . . 95 

Pantages Cleopatra (20th-Fox), 42nd wk 190 

Picfair, Orpheum, Vogue Jones (UA-Lopert). 

Tom 

19th wk 150 

Warner Beverly Becket (Poro), 3rd wk 

Warner Hollywood— How the West Wos Won 

245 

(MGM-Cinerama), 59th wk 195 

Wilshire Yesterday, Today and Tomorrow 

(Embassy), 3rd wk 320 

'Fall of the Roman Empire' 

210 in Denver Denham Bow 

DENVER— "The Fall of the Roman Empire" 

made its first appearance before Denver 

theatregoers with a stout 210 percentage 

at the Denham. Also opening and displaying 

considerable boxoffice appeal was the 

combination of "Muscle Beach Party" and 

"The Young Swingers," the result being 

160 at the Denver Theatre. "Tom Jones 

and "How the West Was Won" continued 

to draw at a twice average plus pace despite 

the long tenure of their runs. 

Aladdin— Dr. Strangelove (Col), 5th wk 120 

Centre Captain Newmon (Univl, 3rd wk 100 

San Francisco 

Cooper— How the West Was Won (MGM- 

Cincromo), 57th wk 240 

Crest—Tom Jones (UA-Lopcrt), 7th *k 225 

Denham The Fall ot the Romon Empire (Poro). .210 

Denver Muscle Bcoch Party (AlP , The Young 

Swingers (20th-Fox) 160 

Esquire To Bed ... Or Not to Bed (Cont'l), 

2nd wk 90 

International 70 Paris When It Sizzles (Poro), 

2nd wk 90 

Poromount Irmo La Douce (UA); Some Like It 

Hot (UA). reruns 110 

Towne Tom Jones (UA-Loperti, 7th wk 200 

Vogue The Devil and the Ten Commandments 

(Union) 100 

"Paris When It Sizzles' 150 

At Portland Music Box 

PORTLAND — Boxoffices were doing 

steady business throughout the city, all 

product yielding grosses far above the 100 

average mark. As usual "Tom Jones" exceeded 

the average computation by the 

widest margin with 250 per cent in its 

eighth week at the Irvington, followed by 

200 for "Mad World" at the Hollywood. 

"Paris When It Sizzles" started its Music 

Box run with a commendable 150. 

Broadway— Captain Newmon (Univ). 5th wk 

Cinema 21— America America (WB); Carry On 

wk 

150 

Regardless (Governor), 6th 155 

Fox, 82nd Drive-In— Dr. Strangelove (Col); vorious 

cofeatures, 2nd wk 150 

Hollywood— It's a Mad, Mod, Mod, Mad World 

(UA-Cineramo), 16th wk 200 

Irvington Tom Jones (UA-Lopert), 8th wk 250 

Music Box— Paris When It Sizzles (Para); Tammy 

ond the Doctor (Univ), rerun 150 

Orpheum, Sandy Drive-ln Soldier in the Roin 

(AA); Gunfight at Comanche Creek (AA) 145 

Paramount I Want to Live (UA); God's Little 

Acre (UA), reissues 135 

'Tom Jones' Jumps Out Front 

In Seattle First-Run Race 

SEATTLE—"Tom Jones" took a strong 

lead last week with 250 per cent in its 

fifth week at the Blue Mouse, while "Cleopatra" 

wound up a successful fifth week at 

the Fifth Avenue with 200 per cent. This 

rating also was enjoyed by "Dr. Strangelove" 

in its profitable second week at the 

Coliseum. "Irma La Douce" increased its 

gross in its 37th week at the Music Box to 

140 per cent. 

Blue Mouse Tom Jones (UA-Lopert), 5th wk 250 

Coliseum— Dr. Strangelove (Col), 2nd wk 200 

Fifth Avenue Cleopatra !20th-Fox), 5th wk 200 

Music Box— Irmo Lo Douce (UA), 37th wk 140 

Orpheum 7 Faces ot Dr. Loo (MGM) 95 

Poromount— Muscle Beoch Porty (AlP), 2nd wk. ..100 

4.5 Years of E.xperiena' 

have taught us the 

-how- „f making 

Special Trail.Tv 

. 

i^miiiT 

fOI THIS onrf 

(viîac«tc 

BOONTON, N. J. 

Large Core 


means 

MAXIMUM LIGHT 

Even'/ Distributed 

I California— 8. F. Shcorcr Company, Los Ar 

6. F. Shearer Company, Son Frar 

I Washington— B. F. Shearer Compony, Seattle— MAin 3-8247 

B. F. Shearer Compony, Portland— Capitol 6-7543 

Shipping & Inspection 8u -Acoma 2-5616 

pXOFFICE 

April 13, 1964 W-5

. . . Gus 

. . . Everett 

. . Also 

. . Robert 

LOS ANGELES 

pioyd Wyatt. 52, who managed the Academy 

Theatre in Inglewood for Fox 

West Coast, died unexpectedly. He had 

been with FWC for 30 years, except for a 

spell during the war. Survivors include his 

wife Mary, and daughters Christine and 

Carrol. A requiem mass was offered at St. 

Eugene's Church. 

Persons from all sections of the show 

business were guests of Variety Tent 25 at 

an informational meeting held Tuesday 

(7) at the Beverly Hilton Hotel as part of 

the club's drive for new members. John 

E. Lavery and his membership committee 

hosted the affair . . Stefanie Powers, Columbia 

. 

player, and producer Robert Cohn 

presented a Thomas organ to the second 

unit of the Los Angeles General Hospital 

in appreciation of the hospital's assistance 

dm-ing the location filming of Cohn's "The 

NE'W Interns" there. 

Sam Decker, exhibitor-distributor, has 

joined Continental Theatres as a partner 

in charge of real estate operations and theatre 

acquisitions. Heading the circuit are 

Alex Cooperman and Shan 'V. Sayles. 

Decker has been with Fred Stein, with interest 

in 22 of Stein's 30 theatres 

Charles Geary, sales manager for 

. . . 

MGM 

for many years, announced his retii'ement 

Acosta, Spanish-language films 

salesman for Columbia Pictm'es, retm-ned 

from a trip around his territory. 

William E. Gephart, president of General 

Film Laboratories, is recuperating from a 

broken hip suffered in a fall at his home 

Sharp resigned as general manager 

for Manhattan Films to become executive 

assistant to general manager 

Robert Benton of Sero Amusement Co., effective 

about May 1 . . . Allied Artists division 

sales manager Harold Wirthwein returned 

from a torn- of AA midwest exchanges 

to promote upcoming releases . . . 

Mel Evidon of Crest Films became a grandpa 

for the first time. 

. . . George Bagnall, Motion 

Murray Gerson, Universal manager, was 

here for conferences with division manager 

Abe Swerdlow. He visited his mother, 

Tillie Stein 

HERE'S YOUR CHANCE 

to get in the 

BIG MONEY 

As a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office aftraction, 

if is wifhouf equol. If has 

been a favorite with fheafre goers for 


Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ookton St. ' Skokie, Illinois 

Picture Relief F^nd president, is recovering 

after surgery Kronenberg, 

Manhattan 

. 

Films, returned from a San 

Lloyd Katz, Nevada 

Francisco trip . . . 

Theatre Corp., Las "Vegas, was in booking 

and buying . seen around the Row 

was Ralph Smith of the Savoy Theatre, 

San Diego. 

Dom Capano, vice-president and general 

manager of SOS Photo-Cine-Optics, New 

York and Hollywood, is attending the 

SMPTE convention here which opened 

Sunday il2i and continues through Friday 

I 

hen 

1 

Thomas 

-- 

sought 

! A 

! HOLLYWOOD 

. . The 

. . The 

lew Mexico Session 

Slated for Mid-June 

ALBUQUERQUE — John H. Rowley of 

alias, president of the Theatre Owners 

America, will give the keynote talk at 

: 

le 18th annual convention of the New 

[exico Theatre Ass'n here June 16, 17. 

owley is president of Rowley United 

heatres which operates in Texas and 

rkansas. 

Also on the program is Gov. Jack M. 

ampbell. NMTA president Lou Gasparini 

lid a film star and several starlets will 

for the meeting. 

MBUQUERQUE 

iRârner Bros, received a nice publicity 

spread on the upcoming "A Distant 

rumpet" in the April issue of the state 

e\v Mexico Magazine. A featui'e article 

ithored by Ralph Looney. editor of the 

ilbuquerque Tribune covers his experiences 

he visited location shooting of the 

'/B film a year ago near Gallup. The piece 

matures five photos of location work, three 

,1 full color. Don Walker, Warner reprentative 

in Kansas City, purchased 300 

Dpies of the magazine to be inserted in 

iiess kits for midwest exhibitors. 

Honored Montanans 

nclude 3 From Films 

HELENA, MONT.—Movie actress Myrna 

oy. onetime resident of Radersburg, Mont., 

'ow a ghost camp, will be among the faiious 

Montanans attending the Montana 

ientennial dinner in Washington, D. C, 

iriday (17). 

L. Judge, special events director 

|f the centennial train, said Miss Loy will 

e honored as a Montanan who has dis- 

|nquished herself nationally and has 

rought a great deal of credit to the Ti-eas- 

state. 

Ire 

special committee selected 90 former 

|Iontana residents who have distinjuished 

themselves in some line of enjeavor 

to be honored guests at the dinner, 

j.icluded among the honored guests were 

pobert H. O'Brien, president of MGM; 

lohn A. Burns, governor of Hawaii; Dr. 

.(arold C. Urey, who received the Nobel 

|rize in chemistry for his discovery of 

[heavy water," and George Montgomery, 

Jim star. 

ohn Bradford Sues for Pay 

— John Bradford on 

jlarch 26 demanded payment of $7,- 

|00 in a superior court suit against Judy 

irarland and her Kingsrow Enterprises. 

:(e claims the amount is due on thi-ee of 

er television programs on which he said 

e was head writer, and associate producer 

n one. 

BEATLES 

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SAN FRANCISCO 

^rs. William L. Hatch, president of the 

Northern California Motion Picture and 

Television Coordinating Council, presided 

over a well-attended luncheon meeting at 

the Red Chimney, Tuesday, March 31. Revision 

of the bylaws and adoption changed 

the structure of the council into smaller 

executive groups by unanimous vote. Attending 

were presidents or representatives 

from the area, including: Mrs. Florence 

Taylor, Sacramento: Mrs. Constance Wisecarver, 

Berkeley: Mrs. E. M. Turner, Sausalito: 

Mrs. Gerald Des Laurier, Oakland: 

Mrs. Harry Wade, Concord, and Mrs. Hulda 

McGinn, the founder of the organization, 

some 40 years ago. The luncheon was preceded 

by a preview in the Empire Theatre 

of United Artists' "The World of Henry 

Orient" . Berkeley Council will 

celebrate its 15th anniversary, meeting 

April 15. The 28th District of Oakland will 

meet April 24. 

In Oakland another landmark is being 

demolished to make room for a parking lot, 

with the purchase of the Rex Theatre, on 

lower Broadway, and surrounding buildings 

on the block by the city of Oakland. 

Originally called the Imperial when built 

approximately 70 years ago, the theatre 

was renamed the Rex and operated by 

Arthur Barnett for over 30 years, a pioneer 

in the picture business. Following his death 

his widow, Mrs. Bessie Barnett, continued 

successfully to operate the business. 

As of April 1 some 950,000 signatures have 

been received by the Citizens Committee 

for Free T'V, placing the initiative measure 

on the ballot. According to Clifton F. Renolds, 

executive secretary of Northern California 

Theatre Ass'n, when the campaign 

ends April 13, more than one million signatures 

will have been submitted, which will 

break all records without precedent in 

California political history. 

Stephan C. Leonaudakis, San Francisco 

attorney and a director of the Golden Gate 

Bridge District, has been named Northern 

California chairman of the Citizens Committee 

for Free TV. Mrs. G. Frederick Norman 

of San Francisco is vice-chairman for 

Northern California. She is also president 

of the women's legislative council of the 

Federation of Women's Clubs for San 

Francisco, San Mateo and Marin counties. 

Jerry Lewis presented his nightclub act 

at St. Mary's College Saturday (4) for a 

benefit . . . Cliff Robertson and Lee Tracy 

will be in Palo Alto for the premiere of 

"The Best Man," which the Palo Alto unit 

of the Junior League, will sponsor April 

21 at the "Varsity Theatre. League member 

Mrs. Charles Black (Shirley Temple i was 

the liaison between Hollywood and the 

Peninsula in lining up the show and its 

stars. 

A gala premiere is being scheduled in 

October for "Mary Poppins" at the St. 

Francis, one of the 16 theatres in the U.S. 

and Canada in which this attraction with 

full stereophonic sound will be shown during 

1964 . 

Spanish Pictures Exhibitors 

Ass'n will hold their next meeting May 

19 in Santa Barbara, holding election of 

officers at that time. 

William Bennett, president of the California 

Public Utilities Commission, in a 

hearing room in the State Building here 

Wednesday ( 1 1 asked attorneys to file 

briefs within ten days on the pay TV issue 

now under consideration. What he iiarticularly 

wants is whether pay TV Ls a 

public utility operation and thus subject 

to the utility regulation. If it is not a 

public utility, would its operation be any 

burden on the public-utility operations ot 

Pacific Telephone? 

Industry Films Parley 

At Disneyland in June 

HOLLYWOOD—The fifth annual conference 

and trade exhibit of the Film Producers 

Ass'n will be held June 4-6 at the 

Disneyland Hotel in Anaheim. Gen. Joseph 

J. Cody jr., vice-commander. Air Force 

space systems divisions, will be the keynote 

speaker. Others on the program are 

Saul Bass, film title producer, and Norman 

Dyhrenfurth, explorer and producer. 

Cindy awards for best industry-made films 

of 1963 will be presented at the annual banquet. 

Sian Phillips portrays Mistress Gwendolyn 

in Hal Wallis' "Becket," a Paramount 

release. 

TOP LIGHT OUTPUT 

FOR ALL INDOOR THEATRES 

with screens up to 65 feet 

AND ALL DRIVE-INS 

with screens up to 120 feet. 

FUTURA 

Projection 

Arc Lamp 

efficiently utilixet Handard 20-inch 

carbons to insure the most light per 

carbon dollar for 3Smm and 70mm 

projection^ 

Western Service & Supply, Inc. 

2071 Broadway 

Denver 5, Colorado Phone 534-7611 

Bob Tankerslcy, Manager 

"The Best, Out West" 

FAST DEPENDABLE TRAILERS 

Motion Picture Service co. 

.gwiumbsm p«£S 

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PXOFTICE April 13, 1964 W-7

HOA/OLL/LL/aND other 

BY TATS YOSHIYAMA 

p|D CARLSON, Motion Picture Service 

Center chief, can't decide whether he 

should moan-and-groan or break out into 

that familiar grin of his. With three major 

companies doing extensive location shooting 

land more to come yet!), all his production 

equipments are tied up on the 

islands of Oahu and Kauai. 

"Isle of Paradise," the Elvis Presley film 

originally slated for much lensing in Hawaii, 

switched locales and is now scheduled 

for shooting in Acapulco. 

The Otto Preminger unit headed by John 

Wayne and Kirk Douglas will begin shooting 

in June, mostly on Oahu, expecting a 

16-\veek schedule to be completed in September. 

Right now, the company is frantically 

on the look-out for 105 cars, 1941 

vintage. 

With actors and technicians flying in 

from both sides of the Pacific, the Sinatra 

unit is busily preparing for a four or five 

weeks of work on "None But the Brave." The 

Japanese from Toho company will remain 

in Hawaii and work in two films slated by 

one of Japan's largest motion picture 

studios. 

And then, there's production pilikia 

(trouble), too. Columbia's "Ride the Wild 

Surf" has been bouncing on some wild 

waves, and harassed from all directions, 

encountering more than their share of 

delays. Bogged down by numerous unscheduled 

incidents, the 19 scheduled days 

of shooting in Hawaii have stretched out 

HAWAIIAN AREAS 

into the sixth week. Don Taylor, who took 

over the reins from Art and Jo Napoleon, 

was suddenly called back to the mainland 

United States due to his wife's illness. 

Cinema sightseers in Hawaii: Lucille Ball, 

Gary Morton, Sam Jaffe and lovely 

wife, basking in the Kaanapali, Maui, sunshine, 

and Pat Boone doing a quick stopover 

in Honolulu, on a return flight from 

performances in Japan. 

Michiaki Yasuda of the foreign division 

of Nikkatsu Corp. of Japan is in Honolulu. 

This is his first trip to Hawaii. Accompanying 

Yasuda was the head of the foreign 

department, K. Fîjiwara, who flew on to 

Los Angeles. 

Heavy rain and power shortages during 

the recent rainstorm worked boxoffice 

magic for one of the off-town exhibitors. 

Considering closing down for the night, 

Harold Miyamoto ran the program anyway 

and took in the biggest house he had ever 

seen for a middle of the week. 

Waterbury Bomb Threat False 

From New England Edition 

WATERBURY, CONN.—The State Theatre 

recently received a bomb threat which 

turned out to be a false alarm when 

checked out by police and fire officials. 

The theatre was empty at the time the 

threat was received. 

Theodore Jacobsen Heads 

Marketing for Westrex 

HOLLYWOOD — Theodore L. 

Jacobsen 

has been appointed vice-president and director 

of marketing of the Westrex division 

of Litton Industries, Hollywood, according 

to Gale Livingston, president. 

Westrex develops and manufactures 

sound recording and tele-communications 

equipment in plants in Hollywood, London, 

Rome, Barcelona, Sydney and Beirut, and 

sells, installs and maintains this equipment 

through 34 offices in 30 countries. 

A member of the Institute of Electrical 

and Electronics Engineers, the Armed 

Forces Communications and Electronics 

Ass'n and the Society of Motion Picture 

and Television Engineers, Jacobsen lives 

in Tarzana, Calif. 

SEATTLE 

^he Variety Club will sponsor the opening 

at Martin's Cinerama Theatre here 

the nights of April 22, 23 of "It's a Mad, 

Mad, Mad. Mad World" as a benefit for 

the Children's Orthopedic Hospital. Selling 

tickets are all Variety members and a ticket 

booth at Bon Marche. 

Visitors on Filmrow included Judd Kenworthy, 

from Moscow; Harry Wall, Lewiston; 

Wayne Mackey and wife. Deer Park 

(Wash.) Drive-In, and Joe Rosenfield. 

Favorite Theatres, Spokane. 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year - round service." 

RATES: 20e per word, mrnimum $2.00, cosh with copy. Four consecutive insertions for price of three 

BOXOFFICE, 825 Von Brunt Blvd., Kansas City 24, Mo. 

Please insert the following ad times in the CLEARING HOUSE 

Classification 

Enclosed is check or money order for $ (Blind ads 12< extra) 

W-8 BOXOFFICE April 13, 19

ff 

Cinema Distributors of America 

is PROUD of their NEW Science Fiction Release 

THE FLESH EITERS u 

NOW^ BOOKED in 

CHICAGO 

for multiple 

MAY 22 

with one of the Biggest 

promotional campaigns 

to hit Chicago in years 

MAJOR 

CIRCUITS 

BOOKING 

y STANLEY WARNER 

y SERO 

y LIPPERT & MAESTRI 

y ROWLEY UNITED 

y WOMETCO 

y GULF STATES 

y FLORIDA STATE 

y FRONTIER 

y PACIFIC THEATRES 

y FOX WEST COAST 

y MEISELMAN THEATRES 

y SI GRIEVER B'K SER. 

BOOKING SERVICE 

y SMITH MANAGEMENT 

y B & K 

plus 

many more! 

you will 

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be driven to a 

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LIFE and P£ATH ! 

only people who will not be 

STERILIZED with FEAR are those 

among you who are already BEAD 

Audience & Exhihitur Areeplaiu-e "^^''iAr'A' 

CONTACT 

GEORGE REGAN 

G«orge Regan Film Distributors 

64 E. Von Buren 

Chicago, III. 

HA 7-1226 

Chicago oikI Minneopolis 

BEV MILLER 

Speciol Attractions 

1717 WyandoHe Street 

Konsas City, Missouri 

GR 1-7759 

Kansas City and Omaha 

MOREY ANDERSON 

Independent Film Distributors 

of Wisconsin 

Warner Theatre Building 

Milwaukee, Wiscon ' 

BR 3-6922 

Milwaukee 

FRANK PLUMLEE 

Belt Enterprises 

Ritz Theatre BIdg. 

Formington, Missouri 

PL 6-3111 

St. Louis 

JAY GOLDBERG 

J. M. G. Films 

1632 Ccntrol Porkwoy 

Cincinnoti, Ohio 

621-1750 

Cincinnoti ond Indionopolil 

JACK ZIDE 

Allied Film Exchongc 

1026 Fox Building 

Michigon 

Detroit, 

Detroit 

CINEMA DISTRIBUTORS OF AMERICA 54 Dauphin Street Mobile, Alabama 438-6192

. . . UA's 

. . United 

. . . Don 

KANSAS CITY 

gill Gill, former Paramount Pictures salesman 

and booker at 20th Century-Fox. 

is the new head booker at United Artists. 

Bob DeJarnette. who was chief booker, is 

now office manager, Wayne Case, who recently 

came here from Los Angeles, is assistant 

booker . Artists will sneak 

preview "From Russia With Love" Friday 

evening. May 1. at the Uptown Theatre 

first playoff for the Beatles short 

subject. "The Beatles Come to Town." will 

be in conjunction with the multiple run 

of "Flight From Ashiya," according to 

Bernie Evens, area exploiteer for UA. 

Ben Marcus. Columbia Pictuies division 

manager, no sooner returned from an Indianapolis 

trip, left town for Indianapolis. 

He and Tom Baldwin, branch manager, 

will be in Chicago April 20 for the company's 

sales meeting . . Earl Dyson, 

. 

; a screen game, 

HOLLYWOOD takes fop 


it is without equal. It has 

been a favorite with theatre goers for 


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HOLLYWOOD AMUSEMENT CO. .. 

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American International Pictures district 

manager, happily reports that the AIP is 

now settled in its new quarters on the second 

floor of the Warner Bros. Bldg. at 

1703 Wyandotte St. after moving from 215 

West 18th St. Some painting is expected 

this week to spruce up the place. Dyson 

said that exhibitors still manage to find 

AIP and don't mind climbing the stairs. 

Dan Meyers has resigned as advertisingdirector 

for Dickinson Theatres. He will 

leave his post May 1 to join Pacific Driveins 

in the Los Angeles area. Meyers has 

been with Dickinson for more than five 

years, the last three as advertising head 

Walker. Warner Bros, area exploiteer, 

was in Indianapolis last week while 

Chick Evens. 20th Century-Pox field exploiteer, 

was in Denver. 

Jay Wooten, new president of the United 

Theatre Owners of the Heart of America, 

has called a board of directors meeting for 

Thursday ( 23 ) , starting at noon, on the 

fifth floor of the Continental Hotel. Plans 

for Show-A-Rama Vm next March are already 

under way. 

Tom Bailey, MGM branch manager, was 

host at a screening of "The Unsinkable 

Molly Brown" at the Dickinson Theatre, 

Mission, Kas., Tuesday evening (7). 

Out-of-town exhibitors from Missouri on 

the Row: J. A. Becker. Independence; 

Jim Cook, Maryville; Basil Fogelson, Uptown, 

Marceline, and Mr. and Mrs. Russell 

Kramer, Windsor. 

Bandit Tries Too Often! 

Cashier Recognizes Him 

From Mideast Edition 

TOLEDO — Hazel Hooper, 20-year-old 

cashier at the Rivoli Theatre, held up 

twice in three days by the same lone 

bandit, spotted the suspect passing her 

ticket booth at the downtown house and 

her screams led to the arrest of Joseph 

Webb, 19, who admitted the two robberies 

and also an unsuccessful attempt to rob 

Jeanne Bunt, ticket seller at the Loop 

Theatre a block away. 

John Canfield. a Rivoli employe, collared 

Webb after chasing him to the corner, and 

held him until a policeman came by. Webb 

was still carrying a notebook on which a 

message said, "Pass all the money out and 

don't make a move or I might shoot. Give 

note back." This note was recognized by 

the Loop Theatre cashier, who did not give 

him any money but told him to see the 

manager for a job if he was broke. At this 

advice, he fled. 

Earlier, Webb had robbed the Rivoli of 

$2.75 and $107 in two separate holdups. 

He was bound over to the grand jury on 

$5,000 bond. 

The W. B. Goodells Buy 

Building 

Salem Lyric 

SALEM, ILL.—Mr. and Mrs. Warren B. 

Goodells are to move their Fashion 220 

Studio into the Lyric Theatre Building next 

month. A gift shop also will be established 

in the building. 

The theatre building was purchased last 

month by Goodell & Associates, directed 

by the Warren Goodells. 

Soundstage for Use 

On Location Slated 

From Western Edition 

HOLLYWOOD — Martin Ransohoff has 

commissioned architects to develop a nearcollapsible 

two-stage soundstage for use of 

"The Sandpiper," which will enable the 

producer to do "80 per cent of shooting 

normally done in a Hollywood studio" on 

natural location area where exteriors of 

the picture will be filmed. 

The stage will cost $40,000, the producer 

said, noting that this low price includes 

"complete soundproofing designed after 

the successful sound stages operated in 

Pilmways' New Yoi'k studios." 

The picture is scheduled for August- 

September start in Big Sur for Columbia 

release. 

Producer-director George Pal returned 

from Miami where he went to confer with 

Philip Wylie. author of the novel, "The 

Disappearance," upon which Pal's forthcoming 

MGM film is based. David Harmon 

will do the screenplay. Production isi 

scheduled to start in May. with Pal producing 

and directing. 

Country of Origin Label 

Urged by Screen Extras 


HOLLYWOOD—The Screen Extras Guil^ 

has renewed its campaign to have all pic 

tures, filmed outside the U.S. and sho^ 

in this country, clearly labeled with th 

country of origin on the screen and in 

advertising, according to a resolutioi^ 

adopted by the board of directors, whic 

directed its demand to Congress. 

The guild is backing a bill by Representa 

tive King of California which would amen(^ 

the PTC act to make it an "unfair metho 

of competition" if pictures are shown hen 

without labeling the names of the coun| 

tries in which they were filmed. 

Harold Roth Plans Firm 

To Represent Producers 

From Eastern Edition 

NEW YORK—Harold Roth, former vice| 

president and general sales manager 

i 

Bronston Distribution, Inc., is preparing 

i 

open offices here with a new concept fo 

producer representative. He was also 

sociated for three years with Mike TodI 

and assistant to Morris Lefko and lab 

sales supervisor for "Around the World 

80 Days" and "Scent of Mystery." Witl 

Bronston he collaborated on sales polic 

on "El Cid" and "55 Days at Peking" wit| 

Allied Artists. 

Paramount's 70mm Panavision 

Technicolor spectacle, "Becket," was wri(| 

ten by Edward Anhalt. 

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Tom Goodman 

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KANSAS CITY 

John Wangberg 

215 West 18th Street 

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New Peoria Drive-In 

Depends on Zoning 

PEORIA. ILL.—A drive-in theatre is to 

be built on a 67-acre site on Route 150. 

near Route 74. west of town if it can be 

rezoned from agriculture to general commercial, 

according to the Peoria Evening 

Journal Star. The rezoning has been sought 

G E^^BA R' 

theS^Tre equipment 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything for the Theatre" 

by owners of the site, attorney Rudolph 

Westphal and Alvin Haerr. 

A decision on the application was to be 

rendered Friday

; ency 

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!'ederation Award 

'Lilies of Field' 

'o 

ATLANTA — Approximately 150 film 

(jncil representatives attended the amiual 

inference of the Federation of Motion 

Icture Councils here Wednesday and 

uirsday il,2i. with Atlanta's 42-year-old 

(uncil as host. 

Mrs. Donald E. Layton is president of the 

]:al group. Other officers are Mrs. E. L. 

L-Niff, Mrs. John C. Horton, Mrs. H. B. 

:oyd jr., Mrs. A. P. Whitehead. Mrs. H. H. 

jlch, Mrs. Bernard Yoepp and Mrs. L. R. 

iott. 

Mrs. William G. Sullivan, Cleveland, 

lesided as federation president. 

Marie Hamilton, director of the film 

(timates for the National Board of Re- 

'nv. explained the MPAA plans for expan- 

,)n of the board's Green Sheet. 

Industry folk who took part in the pro- 

;am included W. W. Sherrill, MGM man- 

; er. who spoke at a panel session on 

Vhat Is Expected of the Council by the 

:dustry": Mel Brown, owner of the Peachi>e 

Art Theatre here: Taylor Mills, head 

( public relations for the MPAA: Robert 

]idnitz. producer of Universal's "Island of 

le Blue Dolphin," and Si Seadler, adveri;ing 

executive of MGM. 

Gerald Rafshoon, head of an advertising 

here, outlined "The Life and Times 

Motion Picture Advertising and Pub- 

Man." On Thursday night. Dr. 

1 ancis Benjamin, associate professor of 

: story at Emory University, discussed 

"he Fall of the Roman Empire." Harve 

/esnell, a star in "The Unsinkable Molly 

:!own," sang three songs. 

Radnitz emphasized that a well-done 

for children is something which adults 

n enjoy as much as youngsters. He said 

.Dvies for children don't have to be pure 

Uitality on one hand or pure sugar on the 

iher— "a good children's film contains not 

dy a good story but also has a capacity to 

(ucate and stimulate thought." 

'Radnitz received the Federation of Film 

^luncils award for production of family 

pe pictures. Seadler, on behalf of Robert 

; O'Brien, MGM head, accepted an award 

(sed on release of the Heritage series. 

'Lilia Skala, nominated for the best supi'rting 

actress for her role in "Lilies of the 

ield," accepted the Best Family Film 

vard. 

ihelby, N.C., Firemen 

jave Airer Booth Area 

iSHELBY, N. C—A fire in the concesjms-projection 

building at the Skyvue 

|-ive-In recently was extinguished by the 

feveland County 'Volunteer Fire Depart- 

Jsnt before it could spread from the downairs 

concessions area to the upstairs pro- 

.btion booth. 

jThe fire was discovered by a passing 

ptorist around 6 a.m. He contacted a 

larby resident who in turn called the 

j'emen. 

[Chief DeLane Devis estimated the dame 

to the concessions equipment and faities 

as extensive but said there was some 

jsurance on the building. 

jThe drive-in was closed several days 

:iile the concessions stand building was 

ing repaired and remodeled. 

John Rowley to Speak 

At ITOA Convention 

HOT SPRINGS, ARK.—John Rowley, 

president of Theatre Owners of America 

and also president of Rowley United Theatres, 

will be the principal speaker at the 

luncheon kicking off the two-day, 45th 

annual convention of Independent Theatre 

Owners of Arkansas. The sessions will be 

held here at the Velda Rose Motel April 21, 

22. 

This year's convention will be unique 

in that there will be no morning programs 

either on Tuesday (21) or Wednesday (22). 

Following the Tuesday luncheon featuring 

the Rowley speech, exhibitors will also 

be invited to attend the 6 pjn. cocktail 

party, followed by an evening at the Vapors 

Night Club, with dinner and floor show, 

the latter event hosted by The Coca-Cola 

Co. 

After the Wednesday luncheon, Al Pollard 

of Brooks Pollard Advertising Co. of 

Little Rock will conduct a forum on "Public 

Relations and Improving Our Image to 

the Public. Others on the panel will be 

" 

B. Finley Vinson, president of the First 

National Bank, Little Rock: Calvin Mannen, 

Stuttgart Daily Leader, Stuttgart, and 

J. C. Barn. Southwest Bell Telephone Co., 

Little Rock. 

"Courtesy Is Contagious," Filmack 

Trailer Co.'s production, also will be a 

Wednesday afternoon program feature. 

Bob Murphey, Nacegdoches, Tex., attorney 

and counselor widely known for the 

witty observations and clean humor, will 

speak at the Wednesday evening cocktail 

party and dinner. 

Sale of Last M. S. McCord Theatres 

Brings to Close 5 3 -Year Career 

NORTH LITTLE ROCK — The formal 

transfer of six United Theatres operations 

at the begin 

M. S. McCord 

^^^^^^ 

ÛbIHHJHJ ning of the month to 

^^^^^^H Rowley United, Inc., 

? 7 ^^^^^H 'was a sadness for M. 

^^^^H S. McCord, president 

^ ^^^H of United Theatres, 

^^^H as it was a relief. 

* ^ The sale of the 

theatres in Conway, 

Morrilton and Clarks- 

I 

ville marked the closing 

of the exhibition 

career of McCord, a 

career which began 

over a half centm-y 

ago. McCord has gradually been disposing 

of his circuit over the last decade or 

more. 

"I am happy that the theatres have been 

bought by an aggressive and strong company 

like Rowley United Theatres, Inc.. 

he said. "This company is familiar with 

Arkansas people and will operate the theatres 

so that they will be assets to the 

communities. I would not have sold these 

theatres to them if I had thought otherwise. 

"When you have operated theatres in 

these towns as long as I have, you feel a 

the people who live 

personal obligation to 

there." 

McCord became associated with the theatres 

in Conway in 1923. He pm-chased 

them from S. G. Smith. In 1924, he acquii'ed 

the theatre in Morrilton for his 

company, buying it from the late Guy Vail. 

air vaudeville houses, silent movie theatres 

and then built some of the first theatres 

in Arkansas that were designed for 

talking pictures. 

He was a pioneer in the drive-in theatre 

business in Arkansas and was the first 

exhibitor in this part of the country to 

make concession stands an important factor 

in the operation of theatres. 

For 30 years he was vice-president and 

general manager of Malco Theatres, Inc., 

which operated more than 90 theatres in 

four states. He is the only one of the three 

founders of Malco who is still alive 

M. A. Lightman of Memphis, whose son 

still operates the Malco chain, died in 

1958, and M. J. Pruniski of North Little 

Rock died in 1963. In 1952, McCord left 

Malco and he, his son-in-law William B. 

Sockwell and J. C. Tunstill of Memphis, 

formed United Theatres, which operated 

25 theatres in Arkansas. Gradually, they 

have disposed of all of the theatres except 

these six. which the Rowley company has 

now purchased. 

McCord said: "I am leaving the motion 

picture business because I am now 70 

years old. This was a sad but necessary 

decision for me to make. The business has 

changed drastically, and keeping abreast 

of these changes and meeting the competition 

from television requires the energy 

and enthusiasm of young men." 

McCord, who has lived in North Little 

Rock since 1932, will continue to maintain 

his office in the Professional building at 

18th and Maple streets in North Little 

Rock. He and his family own the Park Hill 

Community Center in North Little Rock 

and theatre buildings in Newport. Hope and 

Clarksville. He is also a director of the 

First National Bank of Little Rock and 

is chairman of the North Little Rock 

Water Committee. 

Sockwell has formed an insui-ance company 

and will also maintain his office in 

the Professional building. 

The same year he bought the theatre in 

Clarksville from the Scarbrough and Dunlap 

families. 

With the sale of these six theatres, Mc- 

Cord ends a career as a motion pictui-e 

exhibitor that began 53 years ago when 

as a young man of 18 he went to work 

for the Kempner Theatre in Little Rock. 

Prom there he went on to operate open- 

i 

j)XOFnCE April 13, 1964 

SE-1

Members of George Schnibben Family 

Break Ground for $250,000 Theatre 

FLORENCE, S.C.—Ground-breaking for 

the $250,000 Capri Theatre last month was 

strictly a family affair, participated in by 

Mr. and Mrs. George Schnibben and their theatre continues; 

spade-wielding children, Cebie, Julie Ann The 700-seat facility will be fully air conditioned, 

with carpeted aisles and draped 

and Bucky, and the entire operation supervised 

by Gal, the family pet dog. 

walls. The building, being erected by Lake 

Schnibben, president of the theatre firm, City Builders and Supply on South Irby 

said the facility will be the first theatre in street across from Homes Restam-ant, will 

South Carolina to incorporate both 35 and cost approximately $160,000. 

70mm projection systems, the first to have Two huge parking lots, one on each side, 

foam-cushioned rocking chair seating and will accommodate hundi-eds of autos when 

the first new Florence theatre in a quarter 

century. 

The Florence News' account of the new 

COME TO HOT SPRINGS, ARK. 

APRIL 21 AND 22 

FOR 

INDEPENDENT THEATRE 

OF ARKANSAS 

45th ANNUAL 

CONVENTION 

OWNERS 

Money Making Work Shops ^ Public Relations 

iir Tuesday Evening, A Night At The Vapors 

Night Club Dinner & Floor Show!! 

MEETING 

PLACE 

VELDA ROSE MOTEL 

HOT SPRINGS, ARK. 

W. p. FLORENCE, PRES. ITOA, MAGNOLIA, ARK. 

completed, with two entrances from I; 

street and an additional entrance froi 

Cherokee road. The front will be la: 

scaped, with twin sidewalks leading to tl 

two entrances. 

The building exterior will be of masonry,' 

with glass panels in the front, as well as 

glass recessed panels on each side. Two 

glass entranceways in the 66-foot front 

will be set at angles to the building line, 

divided by a boxoffice at the foremost extension 

of the glass bay formed by the ar 

rangement. 

A canopy will stretch across the froni 

and over drives on each side, permittinj 

passengers to leave autos in comfort dUT' 

ing wet weather. 

: 

The lobby will have terrazzo floors, wiU 

a 25-foot concession bay in the center an^j 

passage to the orchestra on each side, i 

corridor across the building at the rear m 

the orchestra, with exits on each side, wflj 

permit outgoing customers to exit withoi 

going through the lobby, preventing crowj 

tieups during well-attended showings 

Seats will be placed in rows 42 inchi 

apart. There will be no stage. 

The 202-foot exterior length will 

broken by recessed panels in color. Pai 

also will grace the front above the peata 

canopy. 

The sound system will be stereopho] 

and transistorized, with four- sound tra( 

for 35mm projection (standard movies) 

six tracks for 70mm projection (sped 

movies, such as the latest "Cleopatra" pi 

duction in the original form). The hi 

screen will be 45 feet wide. 

The building will be more than 30 f( 

high, with offices and projection faciliti 

on the second floor in the front. Louni 

will be entered from the side passagewi 

between the lobby and the orchestra. 

Schnibben said the theatre will tl 

about seven months to complete, with 

pectations of being in operation here 

October. 

New Saenger Twin Is 

Named the Orleans 

NEW ORLEANS—Walt 

Guarino, 

ager of the Saenger Theatre, annou 

that the new theatre now under constr 

tion in the mezzanine area of the sho 

case will be called the Saenger Orlea 

The name was selected from a hund 

and more entries submitted by emplo| 

of Paramount Gulf Theatres, which 

erates the Saenger. The name was 

gested by two female staffers in ParamoU 

Gulf home office, Diana Rothschmitt a 

Irma Lea, who agreed to split the offe^ 

prize of $100. 

The name-selecting contest among 

company employes ran for two wee 

Mrs. Rothschmitt has been with Pw 

mount Gulf Theatres film buying depa 

ment for six years and Mrs. Lea has bj 

in the bookkeeping department for 

years. 

The grand opening of the Saer 

Orleans is expected to be about June 

Ascap Appoints Harmon 

NEW YORK—David H. Harmon of « 

Dallas office of the American Society* 

Composers, Authors and Publishers 'S 

been named district manager of the !* 

Orleans office by J. M. Collins, sales m- 

ager. 

SE-2 

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New Orleans, Louisiana

Memphis Barkers Dedicate Hospital New Elvis Film 300 

To Care for Young Heart Patients 

MEMPHIS—Variety Club dedicated its 

new Children's Heart Institute at Court 

and Manassas street in a public ceremony 

MASSEY'S 

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add elegance to 

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louble Screen Airer 

Planned in Memphis 

MEMPHIS — Plans for constructing a 

o-screen drive-in theatre at Lamar and 

I 

Mncliester streets near the Memphis city 

liiits have been announced by Amelia 

His and associates. The screens will be at 

11- north and south ends of the ramp 

eas with the common projection building 

Itwi'cn the screens. 

A rezoning application has been filed by 

itorney Al H. Thomas, representing the 

leatre interests, and construction will 

Igin on the drive-in as soon as the ap- 

]ication is approved. 

The airer, in addition to providing space 

1 1.500 cars, would have an auditorium 

:r those who prefer to watch the picture 

15m the comfort of theatre seats while 

ling cooled by air conditioning. The cenlially 

located building also would have a 

:'od service center and the double screen 

liive-in will provide a large playground. 

A customer would have his choice of 

iher film being showii on the different 

.veens or could change from one screen 

:ea to the other in case he didn't like the 

I'cture he was watching. Similarly, parents 

(Uld watch one screen while their children 

itched the other. 

yiEMPHIS 

•eorge Hale, service engineer for National 

Theatre Supply Co., is on his annual 

cation—hunting rattlesnakes in Texas, 

s favorite sport . Staples, Caroi, 

Piggott: Ami Hutchins, State, Corng. 

and Gordon Lee Hutchins, 64 Drive- 

were among Arkansas exbitors 

with business on Pilmrow. 

Drive-in openings in the Memphis trade 

irritory continued with increasing tempo, 

i'cent openings: luka, luka. Miss.: Row- 

United Theatres' 65 Drive-In, Conway, 

V 

k.: United's Malvern at Malvern, Ark.: 

ike at Wynnbm-g: Jim Singleton's Tom- 

.ie's Drive-In, Kennett, Mo.; Martha Mcillin's 

Autovue at Maiden, Mo.; Bel-Air 

Centerville; Twilight, Bruce, Miss., and 

lerokee at Cherokee, Ala. 

The Variety barkers will present "A 

in Old N'Orleans" party at club headlarters 

ite 

Satm-day il8i with "Bourbon 

reet Surprise." 

On Filmrow from Tennessee were Louise 

ask, Luez. Bolivar; W. F. Ruff in, Ruffin 

nusements Co., Covington; R. B. Gooch, 

ivannah Drive-In, Savannah: Andy 

mas. Trenton Drive-In, Ti-enton; Hays 

;dmon. Strand, Millington, and Mr. and 

rs. Howard Nicholson, 51 Drive-In, Millgton 

. . . Theron Lyles, Ritz, Oxford, and 

r. and Mrs. Bert Bays, Grenada, Grenada, 

;re on Filmrow from Mississippi. 

Lppoints Ronnie McHone 

KNOXVILLE. TENN.—The appointment 

Ronnie McHone as assistant manager of 

e Tennessee Theatre has been announced 

Manager Bill Coury. Ronnie already has 

en on the theatre's staff for three years, 

ginning as an usher while in high school. 

3 now is 19, a 1963 graduate of Rule High 

;hool. His parents are Mr. and Mrs. 

irney McHone, 910 Minnesota Ave. 

NEW ORLEANS 

paramount, first exchange here lo open 

new relea.ses in metropolitan multiple 

runs, bypassed downtown first runs again 

with "Paris When It Sizzles," and opened 

it for Easter in ten neighborhood theatres 

and two drive-ins. Grosses were reported 

excellent at the Abalon, Bell, Carver, Famous, 

Grand, Joy in Kenner. Lakeview, 

National, Pitt Tivoli and Tudor theatres 

and the Algiers and Skyvue drive-ins. 

Easter week business was tops, particularly 

at the theatres which opened new 

pictures during the preceding week, with 

the spotlight on "Tom Jones" at Loew's 

State. Frank Gagnard, Times-Picayune 

columnist, quoted Loew's manager Praiik 

Henson that "Jones" may be one of the 

theatre's best grossers within the last thi-ee 

years. "For a foreign-made picture," said 

Henson, "this creates the biggest excitement 

I have ever seen in a commercial 

theatre." "Mad World" continued to rack 

up great business in its 15th week at the 

Martin's Cinerama. 

Variety Tent 45 formally opened its new 

clubrooms on the second floor at 150 South 

Liberty St. Saturday evening. After the 6 

o'clock ceremony, there were cocktails and 

a supper, followed by entertainment, games 

and dancing . 

Dyke, manager 

of the Grand in Cornelia, Ga., writes he 

has moved to the Martin Theatre in Florala, 

Ala., now a Fred T. McLendon operation. 

His successor at Cornelia is Allie 

Combs. 

daughter 

. 

i 

Mildred Biri, Theatre Owners Service 

booker, spent the Easter weekend with her 

sister and brother-in-law, the Alvin 

Canets. in Biloxi 

of Kay (Theatre 

. . Little Beth, 

Owners Service booker 

and Joe exchange booker) Sacco, 

is back in school after recovery from the 

George Pabst and Alex 

chicken pox . . . 

Maillho of Blue Ribbon Pictures called at 

the Gulf States Theatres home office in 

McComb. 

New Orleans opened its doors wide for 

Bob Hope on his recent visit here for a 

perfoi-mance with singer Molly Bee at Tulane 

University gymnasium, presented by 

the Tulane University Spotlighters. Two 

nights previous to his visit, he made a 

short stopover en route from Los Angeles 

via jet to Durado Beach, Puerto Rico, for 

the Pro-Am Golf tomnament. Hope was 

met by a large crowd as he stepped off 

the plane, garbed in an ill-fitting freshman 

beanie and a sweater with a Tulane University 

T, bringing forth an eruption of 

laughter and applause from the crowd, 

consisting mostly of Tulane students. In 

addition to a large number of youngsters 

from other schools, there were photographers, 

newspaper reporters and scores of 

people from all walks of life. During his 

brief stopover in the terminal building of 

the airport, the comedian kept the crowd in 

stitches of laughter as he chatted on and 

on with lines of clever expressions. 

William J. Heineman, UA executive, 

dropped in at the UA and Blue Ribbon 

Pictures offices here. At the latter he 

swapped recollections with George Pabst 

and Alex Maillho, formerly with the UA 

The Saenger cashiers 

exchange here . . . 

have resumed greeting telephone callers 

with an announcement of the upcoming attraction, 

first started prior to "The Birds 

Ls Coming." and dropped until "Cleopatra." 

Theatregoers seem to like the idea, judging 

from the many requests received. For 

example, the boxoffic girls were currently 

answering the phone with "Seven Days in 

May Is Coming on April 10." changed to 

"now showing" on Friday. 

Joe Springier resigned at Warner Bros, 

after 12 years in the booking department, 

effective the 21st. lo join Rene Brunet in 

operation of the Famous Theatre and his 

Kit Carson Realty Co. He will work with 

Rene Lopez, manager, on film buying and 

booking, and assist Brunet handling rentals 

and construction of homes by the realty 

firm. The Famous is featuring its Thrift 

books, on sale at the concession stand for 

$3 each. The books contain coupons good 

for admissions and concession items worth 

several times the purchase price. 

The Italian "The Easy Life," an Embassy 

release directed by Dino Risi, who booked 

for a day-and-date showing, opening the 

9th, at United Theatres' uptown National, 

and the Peacock, a downtown showcase in 

the Gentilly section managed by Nelson 

McNaughton. In June, the two theatres 

will share in an area premiere of "The 

Silence." a Bergman film . 

Back, 

BY, was in Meridian, Miss., calling at the 

A. L. Royal Theatres home office, and in 

Newtown, at the M. A. Connett office . . . 

Hazel McNulty of Film Inspection Service 

was home a couple of days because of 

a puffed up face caused by an abscessed 

tooth. 

H. J. Ballam. Hodges Theatre Supply, 

was on a service trek to Brookhaven and 

McGee. Miss. . and Mrs. Henry 

Glover of Largo. Fla.. and their two teenage 

sons motored here from Mobile, where 

they had visited Glover's ailing mother. 

After a two-day visit. Glover returned to 

Largo while Mrs. Glover and the boys remained 

for a week, visiting kith and kin . 

Fred Beiersdorf jr.. Dal- Art Films. Dallas, 

was here on a round of buying and booking 

offices. Beiersdorf sr.. is the owner of Dai- 

Art . . . Ii-ene Gorka of Martin's Cinerama 

Theatre and Kay Richard of Masterpiece 

Pictures are newcomers in the 

WOMPI fold. The welcome mat was spread 

for them at the WOMPI board meeting 

recently in Kolb's restaurant. 

Calvin Johnson of Film Inspection Service 

reports his mother. 88-year-old Mrs. Sidney 

Johnson, is recuperating nicely after excision 

of a ruptured appendix . . Fred 

. 

Harvey of Kay Enterprises was back on the 

job after battling an infection for a week 

WOMPI Club will hold its annual 

election on the 21st at Kolb's restaurant. 

It also will be founder's day for the group. 

Members Marie Berglund, Audrey Hall and 

Paula Trumbach assisted with the paper 

work at the rabies clinic Sunday i5i. 

Joe Silver. 20th-Fox booker, and his wife 

Bessie spent the weekend at a Lake Pontchartrain 

spot fishing and crab catching 

the few at the exchanges were 

Phil Salles of Covington. Joe Barcelona of 

Baton Rouge and A. L. Royal sr. of Meridian. 

Embassy Pictures will distribute five major 

Joseph E. Levine films in Japan. 

PXOFFICE April 13, 1964 

SE-5

. . 

MIAMI 

The South Florida premiere of "Point of 

Order" took place this week at the 

Parkway Art Theatre on Coral Way, sponsored 

by the Florida Civil Liberties Union. 

The picture began its regular run the following 

day at Wometco's Mayfair. Normandie 

and Sunset theatres. 

When Miami Beach stages its eighth annual 

Arts and Ci'afts Festival this month, 

sponsored by the beach recreation department, 

a drama and film festival will take 

place at the Ocean Front Auditorium April 

20 when excerpts from plays and motion 

pictures will be presented under the direction 

of Richard B. Owen, supervisor of 

community centers. 

In South Florida iDelray Beach) where 

he spends the winter months is Leslie 

Charteris. "The Saint," whose spine-tingling 

crime stories hit the movies a few 

years ago, with the first movie "Saint," 

Louis Hayward. George Sanders was another 

who played the role. 

A picture of Harry Botwick, Florida 

State Theatres executive, and Byron J. 

Topol, president of United Cerebral Palsy 

of Miami, has appeared in local newspapers 

with CP patient Christy Butler (on 

crutches) and her twin sister Angle. Botwick 

is campaign chairman of the 1964 

Door-to-Door-Drive for Cerebral Palsy 

starting' April 28. For the past 12 years 

cerebral palsy has derived its major source 

of income from an annual telethon. This 

year there will be the door-to-door drive 

instead. 

. . . 

. 

Harry Foster's camera crew, now filming 

"The Wonders of Miami and Miami 

Beach," shot the Starlight Roof of the 

Doral Beach Hotel this week, plus footage 

including Bea Kalmus who does a 

nightly radio show from that hotel 

"Passion Holiday." Miami-filmed, has been! 

yanked from a theatre in Lewiston, Me,,l 

on the "recommendation" of the county 

attorney. The prosecutor received com-i 

plaints via phone about the movie 

Movie stars Cantinflas and Dolores Del 

Rio, both of Mexico, are expected to bei 

judges for the Miss Universe Beauty Pa-i 

geant here between July 21 and August 2. 

Robert Taylor and Janet Leigh are expected 

to come to Florida very soon to 

shoot a movie, according to Mel Karl 

Screen Actors Guild representative here 

The picture will be made in central Florida. 

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T Francis White, Howco Internationa, 

president, and his wife and grandsons 

Bob and Lee White, visited various Ploridi: 

points of interest during the Easter holi 

days. Others from Filmrow who left towi 

during the holidays included Amalie Ganti 

Howco, visiting her daughter and familj 

Grace and Hal Hudson and granddaughter 

Debbie and Lisa in Columbia, S. C; Iren 

Monohan, Howco, with her mother on 

visit in Washington, D.C., with Irene's so: 

Ken Clouts jr. and family; Betty Beatt! 

MGM, to Birmingham to visit with he 

sister and family; Rebecca Miller, Na, 

tional Screen, to Charleston, S.C, to se^ 

her son Dr. W. C. Miller jr. and hi 

family. 

i, 

WOMPI members Mabel Long, Amalt? 

Gantt, Viola Wister, Jeanette Royster an' 

Clarinda Craig were hostesses for the openji 

ing of Walt Disney's "A Tiger Walks" i-, 

the Manor Theatre. Other WOMPI a(j.' 

tivities for the month included gifts of toli 

bags, jewelry and cosmetics to the Critteij* 

ton home for their bingo party, also a gift (I 

$5 for their housekeeping award. Plastic eg|| 

filled with candy and a small gift we: 

taken to Memorial Hospital to be put cia 

each child's tray for Easter Sunday. Cai|l 

cer bandages will be rolled during tl|| 

month. 

Twin States Booking Service will hand 

the following new accounts: Moonli 

Drive-In, Mount Holly, for its new owni 

Bill Lemmond; Twin Oaks Drive-In, Spart 

and Rialto Theatre, Dui'ham . . . Rebec^ 

Miller, National Screen Service, left Ap: 

1 for a three-week vacation at Midei 

Beach, Fla. 

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Vometco Porpoises Going 

o New York World Fair 

MIAMI — Wometco Enterprises, which 

iierates theatres, television stations and 

e Seaquarium in this area, will have 

office" in New York for the 

nimer. 

Through its New York State units Woetco 

will not only be active in the New 

3rk World's Fair but will have its annual 

ackholders meeting there April 27. Follow 

g the meeting, officials will inspect Woetco 

exhibits at the fair. 

Wometco will be represented in the 

orida lake-amusement area with a live 

)rpoise exhibit. And there will be Woetco-operated 

refreshment and vending 

achine facilities. 

Experts at the Miami Seaquarium have 

Ived the problems of the porpoises' need 

r sea water. They'll make it. Four tons 

salt will be added daily to the 170,000 

illons of New York City's tap water. 

The "cast" for the fair exhibit is being 

eked from resident players at 

e Seaquarium. They'll be 

i 

flown to New 

Drk. 

eq Denny Again Playing 

lolonel Pickering Role 

Sm Western Edition 

LOS ANGELES — The role of Colonel 

ickering in "My Pair Lady," opening June 

in Santa Monica Civic Auditorium, has 

'en assigned to Reginald Denny, who rose 

stardom in the prize fight film series. 

The Leather Pushers." 

Demiy originally did the Colonel Picking 

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Jlobert MuUis, owner of the High Springs 

Drive-In at High Springs, made the 

rounds of Filmrow on crutches. He suffered 

a broken leg in a recent automobile 

accident . Johnson, secretary 

to John Harlan at the Florida State Theatres 

home office, announced her engagement 

to Charles Martin. Their wedding is 

scheduled for an April date in Lake City 

diseases caught up with 

two WOMPI members during the week. 

Edwina Ray, FST home office, was felled 

by measles, and Jackie Hess, Columbia, 

was confined to her home with the mumps. 

Marvin Skinner, local independent 

booker, has entered the exhibition field. 

He has leased the No. 90 Drive-In at nearby 

Baldwin from R. E. Totman, who formerly 

operated the outdoorer . . . Marvin 

has also taken over bookings for the 

Smyrna Theatre, New Smyrna Beach, from 

the owner, Thomas E. Bell . . . Steve Formato. 

formerly a salesman on Bob Capps' 

staff at MGM, came in from New Orleans 

to spend the Easter holidays with friends 

and then returned to his Louisiana post 

with MGM . Bourgeois has 

taken a maternity leave of absence from 

the MGM office. 

of needy families ... A WOMPI rum- 

WOMPI members filled and decorated 

Easter baskets for the children of a num- 

. 

t)er 

mage sale will be held June 20 at the 

Brentwood Housing Project Lee 

Pelegrin, a student at Jacksonville University 

and daughter of Ernie Pelegrin, 

Columbia office manager, took second place 

honors in a citywide speaking toui-nament 

conducted by the Baptist Ass'n ... Ed 

McLaughlin, Columbia branch manager, 

returned from conferences with independent 

and circuit exhibitors of the Miami 

area. Ed's young son Mikie is spending 

a few days at home while he recovers 

from successful eye sm-gery. 

ABC-Paramount Records has published 

a new 45rpm record which celebrates two 

of Florida's major tourist attractions. On 

one side of the record is a rendition of 

Will McLean's "Ballad of Silver Springs" 

and the other side has H. Lyon's "At Weeki 

Wachee." Both songs are sung by Marlin 

and the Mermaids. The recordings are currently 

being played as non-synch intermission 

music in the large group of theatres 

operated by Florida State Theatres. 

The two local drive-in theatres operated 

by Meiselman Theatres conducted an 

Academy Awards guessing contest for two 

weeics in advance of April 13 with the cooperation 

of radio station WMBR. Patrons 

visiting the drive-ins were invited to guess 

the names of the motion pictui-es and the 

years when 24 actors and actresses won 

Academy Awards. Grand prize for the contest 

is a 21-inch TV set and there are 150 

lesser prizes. 

Sheldon Mandell. co-owner of the Five 

Points, went into the home stretch with 

"Tom Jones," anticipating that it will increase 

its drawing power by winning a 

number of the coveted Academy Awards 

the night of April 13 out of the ten nominations 

to its credit . . . Meiselman's new 

Cedar Hills Theatre opened with the southern 

premiere of "Mediterranean Holiday" 

San Marco Art Tht-alrc had Its 

first double billing of first-run foreign 

films with the playing of two English 

lightweight English comedies, "Carry On 

Regardless" and "Get On With It" . . 

. 

"The Pink Panther" went into a second 

week at FST's downtown Center and the 

downtown Florida opened with a farce 

about the Civil War, "Advance to the 

Rear." 

During its run of "The Brass Bottle" 

the downtown Imperial used a street ballyhoo 

consisting of an usher wearing beatnik 

clothes, a Beatle wig and dark glasses. He 

lugged a two-sided sandwich board which 

stated: "We don't have the Beatles, but 

we do have The Bottle. The Brass Bottle, 

that is. Join in the fun at the Imperial." 

For several weeks, radio station WAPE 

conducted a guessing game which drew 

wide attention from its listeners. WAPE 

gave a daily clue as to the identity of a 

local "mystery man" and listeners were 

asked to name the man. The radio game 

and a tidy cash prize were won by a young 

lady who properly identified the mystery 

man as Robert Heekin, local district supervisor 

of Florida State Theatres. 

It is reported that John Johnson is 

readying an opening for a Florida first 

in the field of motion picture exhibition: 

a 150-seat, 16mm newsreel theatre situated 

at the Miami International Airport. The 

airport at peak seasons has an estimated 

potential of 16,000 air passengers daily. 

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Atlanta Fox Customers Again Thrill 

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ATLANTA—The world's largest theatre 

organ is back in business again, delighting 

a generation of moviegoers who didn't 

know it even existed and reviving in older 

folks memories of the movie palaces of the 

1920s. The huge organ at the Pox Theatre 

here, silent for ten years because it had 

fallen into disrepair, was restored over a 

ten-month period by a group of theatre 

organ buffs who call themselves the 

"Southeastern Chapter of the American 

Theatre Organ Enthusiasts." (ATOE). 

The organ sounds out regularly on weekends 

between film showings with Atlanta 

radio announcer Bob Van Camp, one of 

the prime agents in the restoration, at the 

keyboard. 

"We can make practically any sound 

imaginable on it," Van Camp said. 

The four-keyboard organ, constructed in 

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some of metal. The console has 376 stop 

tabs, switches that turn sets of pipes into 

use. The instrument is based on an elevator 

which descends 18 feet in the orchestra pit. 

"It literally comes rising up out of nowhere 

to stage level," Van Camp said. 

The organ also has all sorts of gongs, 

bells, xylophones, drums, sirens, cymbal, 

auto horns, chimes and other special 

effects—including a huge box of nuts and 

bolts. Van Camp, who played the organ 

in a campus theatre while a student at 

MONTAY 

Duke University, enjoys his weekend stints 

on the giant organ. 

"It's a huge thing and it'll scare you to 

death, but I thoroughly enjoy it," he said. 

He said ATOE, "a group of people fascinated 

with the sound of theatre organs and 

devoted to keeping the sound alive," undertook 

the Fox restoration as a chapter project. 

Van Camp said the 60-or so organ 

buffs, including some professional church 

organ technicians, contributed their services 

to the theatre and plan to maintain the 

organ. The restoration involved such jobs 

as installing seven miles of new wiring. 

"There is a tremendous cable that connects 

the console to the thousands of pipes 

that are in the organ chambers on either 

side of the stage. The cables, from going 

up and down thousands of time on the elevator, 

had become badly worn and had to 

be literally chopped out and replaced," 

Van Camp said. 

Van Camp said the heyday of the theatre 

organs was in the 1920s, when the so-called 

movie palaces were constructed. The 

organs were originally used to accompany 

the picture, in the days before talkies. 

"That's why they had so many sound 

effects, because they had to imitate whatever 

was happening on the screen," he said. 

But with the tearing down of the old 

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theatres, such as the Pox in San Pranciscoj 

the organs disappeared from the American! 

scene. Van Camp said the Atlanta Pox,' 

which opened on Christmas Day 1929, was 

the "last of the great theatre organs" eX'ii 

cept for Radio City Music Hall in Nan' 

York. 

Van Camp feels the theatre organ is ii 

for a new day of glory. 

"Based on phonograph record sales, 

think there will be a revival," he said. 

ATLANTA 

\A7 M. Richardson, AIP manager, was rei 

cuperating nicely after an eye operai 

Pilmrow personnel were happi 

tion . . . 

to see Eddie Watson of Montevallo, Alai 

who has been ill, in town the first tim* 

in several months. 

Also seen on the Row were Danny Wood; 

dall of Cleveland, Ga.; Al Rook of Jacki 

sonville, Pla., who is handling the distribt, 

tion of "Blood Peast" in foui' southeaster 

states; W. E. Blue of Jackson, Ga.; H, 1 

Vinson jr. of Columbia, Tenn.; Nat Wtl 

liams jr. of Thomasville, and R. ^ 

"Dick" Kennedy of Birmingham, here a 

one of his rare visits. \ 

Opal Tate of Wil-Kin, who is serviij 

chairman for WOMPI, has retui'ned to h 

desk after an illness of two weeks . . 

WOMPI president Johnnie Barnes of Wi 

by-Kincey reported that the WOMPI men 

bers addressed over 20,000 labels for t). 

Easter Seal Society. The club also equipptj 

the kitchen in the new quai'ters of tl 

Easter Seal Society, and they purchase, 

Easter outfits for five children of a neei, 

family. A new member is Esther M. Cros' 

of National Screen Sei-vice. Memb 

Grace Woolley, secretary to the manaa 

• 

at Columbia, is happy in a new home 

the southwest section. She attended t}, 

wedding of a niece in Birmingham on Sii 

day (51. . 

Loomis Glenn Johnson, 59, died eai' 

Tuesday after suffering a heart atta;: 

Monday while on duty for the Theani 

Service Co. Johnson had been with Tt» 

atre Service longer than any other ef'; 

ploye, approximately 30 years, haviM 

worked all of that time in the shippK 

department. He is sm'vived by his wi 

Velma, daughters Wylene and Eleani, 

three grandchildren, two sisters and sceral 

brothers. 

Story Analysts Elect 


HOLLYWOOD—William Cole has b( 

elected president of lATSE story anali 

Local 954. Other officers are Carl Bir' 

nett, vice-president; Arthui- Fitz-Richai, 

secretary-treasm-er; Margaret Knott, 

cording secretary; Dorothy Kolelmialni, 

business representative, and Marjce 

Duffy and Joan Southerden Orihuela, 

rectors. 

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'"sn 

SE-8 

BOXOFFICE April 13, J34

. . Homer 

I 

1^ 

. . Art 

. . Funeral 

. . 

. . . Susan 

. , . The 

HOUSTON 

. 

li Fisher, publicist for Universal Pictures, 

was here with news concerning releases 

t be made in May and through the sumin-. 

His other Texas stops were in Dallas 

i d Fort Worth . services were 

lid here for S. Bailey Houx, 85, president 

c the American Construction Co., which 

lilt many of the city's skyscrapers and 

Hidings, including the Majestic Theatre 

\iich was opened in January 1923 

()rdon McLendon, radio station owner and 

teatreman, assisted by a group of Holly- 

\)od stars including John Wayne and 

Iionda Fleming, kicked off his Harris 

(unty di'ive Tuesday i7) with a dinner in 

te Rice Hotel. McLendon is seeking the 

I'mocratic nomination for U.S. senator in 

te May 2 Democratic primary. He said 

I)bert Cummings, Joey Bishop, Ken Curtis, 

.ll St. John, and Pedro Gonzales-Gonzales 

iiU join Wayne and Miss Fleming in a 

atewide torn' in his behalf. 

A special showing of "Muscle Beach 

l.rty" was held at the Eastwood on Wedlisday 

»8» at 7:30 p.m. with ten Dr Pepl;r 

bottle caps as the price of admission, 

lee Dr Pepper was served at the thei.-e. 

The film opened the following day 

; six indoor and seven drive-in theatres 

McCallon, manager of Loew's 

.'ate, reported that a remodeling proj- 

(t has been started at the theatre. 

Tobe Woods has signed a contract to play 

frole in an AIP production to be titled 

tumble" . Katzen, publicity director 

here for Interstate Theatres, reportedly 

li;t ten pounds during his recent stay in 

1 tje hospital. 

|[rs. Vivian Childres Now 

([onaging Griffin Iris 

Fim Southeast Edition 

iGRIFFIN, GA.—Mrs. Vivian Childres 

1)S been appointed manager of the Iris 

liive-In as successor to Fred Powell. The 

Itter was transferred to the Auburn- 

0)elika Drive-In in Alabama. 

'Mrs. Childres will also serve as assistant 

ijinager of the Imperial Theatre, which is 

ilinaged by Earl Hallford. 

lUnited Artists' "The World of Henry 

(|-ient" is based on a novel by Nora John- 

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UTOO Convention Focus on New Films 

Distributors presented summaries of their top upcoming attractions at the 

recent one-day convention of the United Theatre Owners of Oklahoma. .Shown at 

the morning session, left to right, are Ed Harris, Columbia; Hank Yowell, 20th- 

Fox; president Bill Slepka, at the mike; Richard Carman, Video publicity department, 

who introduced the distributors; Paul Kerns, Allied Artists; Harry 

McKenna, AIP; Frank Rule. UA, and Don Tullius, Warner Bros. Appearing but 

not in the pictures were Buck Weaver, Paramount; Charles Hudgens, Universal, 

and Ed Brinn, MGM. 

Lower photo: Mrs. Woodie Sylvester; the Rev. H. N. Conley: president Slepka, 

at the mike; Carol Slepka, his daughter, and Mrs. Slepka, and Mrs. Sam Brunk, 

looking for Gov. Henry Bellmon, who had just been announced. 

DALLAS 

\A7illiam J. Chesher, 64, Paramount film 

salesman in the early 1920s and subsequently 

a theatre owner, died at his home 

here. Chesher moved to Littlefield in 1929 

where he operated the Palace and XIT 

Drive-In for years until his wife died. He 

then moved back to Dallas and lived with 

his daughter Mrs. James Kinzer at 5935 

Lupton. Chesher was a founder of the Variety 

Club here. He had been with a real 

estate company the last foui- years. Besides 

the daughter, a sister, Mrs. Ed Hart of 

Anton survives. O. T. Binson is a manager 

for the Chesher Theatre in Littlefield. 

Sympathy to Lucille Gallagher, booker for 

many years for Interstate here, on the death 

of her mother. Lucille was recuperating 

after sui'gery at the time and was able to 

pay her respects to the memory of her 

mother briefly at the funeral home. Miss 

Gallagher lives at 6260 Kenwood, and would 

enjoy hearing from her friends. 

Blllie Stevens Hopper, longtime Rowley 

United staffer, resigned to devote her time 

to her home. All Filmrow will miss her 

pleasant voice on the Rowley switchboard 

Howard is the newcomer at 20th- 

Fox, succeeding Sylvia Brinkley, resigned 

mother of Ruth Smith of the SSS 

staff, 

was ill. 

Departing shipping department workers 

were guests at a luncheon given by Allied 

Ai-tists. which is shifting its shipping and 

inspection to Universal. Ethel Priedel was 

presented a diamond pendant, Betty Gibson 

received an electric clock and case, Howard 

Schrieber a diplomat case, while Leah Carter 

was given a charm bracelet. Schrieber is 

joining the Universal staff, the women are 

retiring. 

Myrtle Kitts, secretary of Local B53. suffered 

a setback last week in her fight with 

arthritis and phlebitis. She is back in bed 

after a fall caused when a knee gave way 

on her. Myrtle had managed to get the best 

of the phlebitis and was overcoming the 

other ailment sufficiently to get around a 

bit, including a trip to Filmrow. She would 

appreciate cards with a few words of cheer 

from her industry friends. The address is 

4125 Swiss Ave., Apt. 11-S. 

The WOMPIs will elect officers at their 

(Continued on next page) 


HOLLYWOOD tokes top 

honors. As a box-office ot- 

Iraction, it is without equo4. It has 

been o favorite with theatre goers for 

over 15 years. Write todoy for complete details. 



37S0 Ooklon St. * Skokic, lllino.i 

^'XOFFICE :: April 13, 1964 SW-1

. . 

DALLAS 

I 

Continued from preceding pagei 

luncheon Wednesday il5) ... J. Wood 

Fain, longtime exhibitor at Jasper, sold his 

Texas Theatre and Jasper Drive-In to Fred 

Munsell. effective April 1 . . . Simmons, 

whom friends are calling "the Miracle Man," 

is home recuperating after extensive chest 

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surgery. He plans to be at his office a few 

hours each day. starting Monday. 

Paul Backus, AIP salesman, was due to 

return home from a hospital to continue his 

recuperation. AIP's new special, "Muscle 

Beach Party." kicked off in Houston, Fort 

Worth and here Thursday i9) after big 

promotion sparked by Dr Pepper aid . 

Betty Gibbs. AIP cashier, was recuperating 

after surgery. 

Among: those on the Row were Jack Needham 

of the Bluffview and Camp Bowie 

drive-ins of Brownwood: Mr. and Mrs. 

Henry Lucht of the Capri. Marshall; E. B. 

Wharton. Tower at Rule; Eddie Reyna. 

Frels Theatres. Victoria; A. W. Walker, 

Palace and Joy, Cisco; Mrs. Sydney Smith, 

Limestone, Groesbeck, and V. C. Hamm, 

Majestic, Vernon. 

Jimmy Skimier, Jake Elder and Charles 

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room and complete concession equipment 

on the floor. In their enlarged store 

room they have mechanized equipment for 

stacking the merchandise, making it possible 

to keep a large stock on hand ready 

for immediate pickup and delivery. 

Lou Walters drove to St. Louis where he 

took a plane to Chicago to attend the 

Theatre Equipment Dealers Ass'n conveii' 

tion. He looked forward to hearing luncheon 

speaker Dr. Richard Vetter tell about 

the newly invented 150 projection process, 

After the meeting. Walters retui'ned to 

St. Louis where he picked up a load of 

equipment from the Army and Air Force 

Motion Picture Service to bring back tc 

Dallas for repairs and remodeling before 

it 

goes out to the various bases. 

April 29 will be the last day of "It's a 

Mad, Mad. Mad, Mad World" at the Capr: 

after 19 weeks. Opening at the Capri or 

the 30th, will be Irma La Douce and Somi 

Like It Hot, which are being re-releasee 

nationally as a package . . Mr. and Mrs 

. 

Howard Cox. in town during the week, rei 

opened the Cox Drive -In in Muleshoe oi] 

March 20. 

SAN ANTONh 

n n Academy Awards Sweepstakes is bel 

ing conducted by Interstate and Cir 

ema Arts Theatres and the San Antonil 

Express. No entrant may win more thai 

one prize, which consist of six, thr^ 

and two-month passes to Interstate anl 

Cinema Arts theatres. There is also a tia^ 

breaker essay to be written in 25 worq 

or less on why you enjoy "going out" 

a motion picture theatre. 

Norman Schwartz, manager of the dow 

town Aztec Theatre, has been named chaiij 

man of the theatre committee for 

U.S. Savings bond drive to be conducte| 

in San Antonio and Bexar County fro 

May 18 to 30. 

New Book by Mrs. Savagt 

From Central Edition 

NORWICH, CONN.—Mrs. 

Mildred Sal 

age, author of "Parrish," on which 

Warner Bros.-Delmar Daves production i 

several years ago was based, has writtd 

a second novel, "In Vivo," to be publish^ 

in June as a Literary Guild selection, 

new book is concerned with the worldj 

science. 

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RoetTDILLON- WILLIAM ASHtR 

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2011 Jackson Street 

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Riverside 8-4964 

OKLAHOMA CITY 

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ARTOE 

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CARBON CO. 

940 Belmont Ave. 

Chicago, Illinois 

Phone 348-3575 

Cable Artoecorbn 


OKLAHOMA CITY 

TJay Depuy has purchased the Tuscan 

Drive-In near Eva. which is about 45 

miles west of Hooker, Okla., where he lives. 

The seller was A. D. "Doug" Smith, also of 

Hooker. The Stardust at Hooker, which 

Smith operated several years, then closed 

it, has been leased to the local Jaycees 

which is running it. 

Exhibitors on Filmrow included Dennis 

and Wesley Collier, Tech at Weatherford 

and 89er at Kingfisher; E. B. Anderson, 

Riverside, Norman; Levi Metcalf, Canadian 

and Skyvu, Purcell, Corral Auto Theatre, 

Wynnewood, and Star and Harmony at 

Sand Springs; Johnny Jones, Shawnee; 

Charles and Bob Smith, Grand, Canton; 

Frank Henry, Caddo at Anadarko; Mr. 

and Mrs. G. E. Ortman, Ortman, Hennessey, 

who advised that they closed their theatre 

the week starting April 5 due to the 

75th anniversary celebration which started 

that day and continued for one week. Mr. 

and Mrs. Ortman were the workhorses in 

getting the celebration ready. 

Also on Filmrow were A. D. "Doug" 

Smith and Ray Deputy, Hooker: Rhoda 

Gates, Tower, Selling; George Jennings, 

81 at Comanche: W. Lewis Long, Long 

Theatre, Keyes, and 34 Drive-In at Guymon, 

and Ed Kautz, city marshal of Covington, 

in with his wife and son setting 

in pictures for the newly reopened Rex 

Theatre . Dallas was Eddy Erickson, 

Frontier Theatres, booking for the K. 

Lee Williams circuit of theatres in Oklahoma 

and Arkansas. 

Now at home in Norman are Mr. and 

Mrs. Samuel Jon LaMonte, whose marriage 

took place February 28. Mrs. LaMonte 

is the former Connie Lee Murray, daughter 

of Mr. and Mrs. Minnard Murray, Guthrie. 

Samuel is the son of Mr. and Mrs. Jack 

LaMonte, Oklahoma City. The bride is 

a junior at the University of Oklahoma 

where she is majoring in Spanish. He is 

the grandson of Mrs. C. E. LaMonte and 

Mr. and Mrs. Sam Brunk. LaMonte will 

enter OU School of Medicine in September. 

An article about Harold Lee Price of 

Jay, Okla., Hollywood stunt man who enacted 

a violent sequence in "Savage Sam," 

was published in the Jay newspaper recently 

with a picture of Price standing 

OUR CUSTOMERS 

appreciate the prompt and efficient sliop 

work they get at the Oklahoma Theatre 

Supply." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO. 

628 Wast Grand OMohoma City 

BEATLES 

In $1500 

Photo Finish , 

FAN 

PHOTOS 

Per Thousand FOB Det 

(Minimum Order 1,000) • 

Cheek with 


Order) 2310 Cass Detroit 1, Mich. 

in front of the Lake Theatre in GTove' 

in Delaware County, of which Jay is the 

county seat, with Dick Lock, owner of the, 

theatre. Price explained some of the 

dangerous looking tricks performed in 

films. 

Piggott, Ark., Carolyn 

Updateci in Brown, Gold 

From Southeost Edition 

PIGGOTT, ARK.—A new gold carpelj 

and white vinyl tile with "Carolyn" seC 

in gold letters now covers the lobby flooi 

at the completely remodeled Carolyn The', 

atre. A new concession bar, with ceramif 

tile covering, was installed by Managei 

John Staples and the wall behind and beside 

the bar covered by white ceramic titej 

the entire theatre redecorating scheme 

ried out in brown and gold. 

In the ladies restroom, pink ceramic til 

now covers the walls and a built-in sink ii 

a vanity with tile adds to the decor. Nei 

light fixtui'es also were added in this area' 

In the auditorium, all seats have bee; 

painted and the seats and backs recoverec 

The lobby and the woodwork in the rest 

rooms have been repainted and the wains 

cot in the main theatre area painted. Ploo' 

length drapes match the gold carpeting. 

$50,000 Renovation Job 

For Puerto Rico Theatre 

SAN JUAN, P.R.—Puerto Rico's lei 

movie house, the Paramount, has complete' 

an extensive renovation program which hi; 

spanned a two-month period, according 

Commonwealth Theatres of Puerto Rd( 

Inc. 

Rafael Ramos Cobian, president of tl! 

31-theatre chain, said that work on H. 

theatre, which commenced in the begii' 

ning of January, was conducted so as n 

to interfere with the Paramount's regul; 

performance schedule. Cost of the renovi 

tions. which included Installing new carpel 

ing and redecoration of the 900-seat she 

case theatre, was estimated at $50,000. 

Commonwealth, which has an islan 

wide vending and concession operation, alj 

enlarged and remodeled its concessii 

facilities at the Paramount. 

Paperback Books to Promo* 

Three Warner Bros. Films 


HOLLYWOOD—A total of 750,000 COp. 

of paperback editions of Warner Bros, m 

tion pictures will be issued in May and Ju 

in conjunction with the release of thii 

Technicolor-Panavision films, "A Distsi 

llrumpet," "Ensign Pulver" and "Robin al 

the 7 Hoods." Troy Donahue, Suzar! 

Pleshette and Diane McBain star in "Tru:- 

pet," which will be released nationally Dc 

oration Day. "Pulver," the Joshua Logi 

production that stars Robert Walker, Bl 

Ives and Millie Perkins, is timed for a Jv2 

release. 

Also in June in connection with the f 

tional release of "Hoods" is the scheds 

set for the film, which stars Prank Sinat, 

Dean Martin, Sammy Davis jr., Bing Cros'. 

Victor Buono, Peter Falk and Barbara Rui. 

SW-4 

BOXOFFICE : 

: April 13, 1*

1 erside—A 

> 

jheum—Captoin 

; second 

1 

UA-Cineroma) 

'. 

li 

. . . Condolences 

. . Charlie 

. . Harry 

Muscle Beach Parly' 

lig 250 in Milwaukee 

MILWAUKEE — "Muscle Beach Party" 

acic Its appearance in local first-run comt 

ion and earned a first-place tie with 

It 

teran "It's a Mad, Mad. Mad, Mad 

Olid" with 250. Also impressive in an 

oening week here was "The Incredible Mr. 

mpet." billed with "Siege of the Saxons," 

e combo doing twice average business at 

e Warner Theatre. "Tom Jones" had a 

urth resounding week at the Cinema II 

id Mayfair theatres, while "Captain 

nvman" agaiii drew good attendance in 

week at the Towne. 

(Averoge Is 100) 

lema I— It's o Mod, Mod, Mod, Mod World 

UA-Cineramo), 15th wk 250 

Memo II Mayfair—Tom Jones (UA-Lopert), 

4th wk 240 

wncr—To Bed . . . Or Not to Bed (Cont'l) 

cntol, Tower—One Man's Woy (UA) 

... .150 

140 

locc— Muscle Beach Porty (AlP); The Mermaids 

Tiburon (Filmgroup) 250 

ijf 

nt—The Cardinal (Col); The Sword in the 

Stone (BV), reruns 160 

Tiger Walks (BV), 2nd wk 125 

and— Cleopatra (20tti-Fox), 38th wk 75 

lies— America America (WB) 135 

.^ne— Coptoin Newmon (Univ), 2nd wk 190 

irncr—The Incredible Mr. Limpet (WB); Siege 

3f the Saxons (Col) 200 

jmpting Product Attracts 

ieady Business in Omaha 

lOMAHA—You could draw from a hat 

id never miss getting a good attraction 

1 the Omaha movie front last week and 

lile the grosses were not phenomenal 

ost all of the fii-st runs did good busiss. 

The holdovers fared well and "Tom 

nes" was well beyond average in its 

venth week at the Admiral. "It's a Mad, 

ad. Mad, Mad World" was off to a runns; 

start at the Indian Hills Cinerama 

leatre and "The Incredible Mr. Limpet" 

id a strong opening week at the Omaha. 

'miral—Tom Jones (UA-Lopert). 7th wk 200 

'oper— Becket (Para), 2nd wk 210 

ilian Hills— It's a Mad, Mad, Mad, Mad World 

300 

iiaho—The Incredible Mr. Limpet (WB) 185 

Newman (Univ), 2nd wk 105 

'c—A Tiger Wolks (BV), 2nd wk 90 

i 

Foremost New Film 

Minneapolis With IGO 

laris' 

jMINNEAPOLIS—"Paris When It Sizzles" 

âde a sprightly debut of 160 per cent at 

'e Lyric in a slow Mill City week marked 

holdovers at all other first-run houses, 

low the West Was Won," 170 at the 

'joper, was the only other movie in town 

markedly top the average. 

'demy—The Incredible Mr. Limpet 

I:WB), 3rd wk 90 

I 

. . Maurice 

. . Jay 

. . 

j 

OMAHA 

The Rose Bowl Theatre at Franklin has 

been reopened under the ownership of 

LeMoine Stover and Lloyd Bradshaw. both 

businessmen in the town. The Rose Bowl 

was sold by Mrs. George Hall, whose husband 

was fatally injured in an auto accident 

last November. Stover is in the auto 

business and Bradshaw has a restaurant 

and tavern in Franklin . Hig'gins, 

who has the theatre at Arnold, reported 

that his mother fell and fractured her left 

arm in two places. Mrs. Higgins runs the 

Paramount Theatre at Ansley. 

Francis Harris, who has had the Movieland 

Drive-In at Yankton. S.D., about 

seven years, has sold it to Commonwealth 

of Kansas City. Bert Becker, who managed 

Commonwealth's conventional theatre 

at Yankton, is overseeing the Movieland 

. Cui'ran, who has the theatre 

at Greeley and also is editor of the 

newspaper, announced that his son has entered 

St. Benedictine's at Conception to 

study for the priesthood. 

Ed Christensen, exhibitor at Ord, says 

never rains trouble, it just poui's. both 

it 


le gel in the 

BIG MONEY 

Be Sure to Play 




it is without equoJ. It has 





3750 Ookton St. * Skokie, Illinois 

inside and outside his theatre. First someone 

in the audience threw a lag bolt 

through his screen, doing considerable 

damage. Then a car parked near the theatre 

broke its moorings, crashed through 

his bicycle stand and into the theatre building. 

It was suspected that somebody may 

have loosened the brakes on the auto. 

A former Omahan named Pamela Joan 

Akert may be reaching for stardom in the 

movies. She appeared in Elvis Presley pictures 

and in a number of 'Warner TV productions 

before getting a contract with 

MGM. Her grandmother, Mrs. Fred E. 

Akert, lives in Omaha. 

Don Shane, Tri-States city manager and 

chief barker of Omaha 'Variety Club Tent 

16. said he is getting ready to call a meeting 

of the barkers to map futui-e plans . 

The Variety Club Golf League, scheduled 

to open early in April, still was marking 

time last week as rain, snow and freezing 

weather combined to knock weekend activity 

in the head. "Maybe some of the 

swingers have been sneaking in some practice," 

secretary Charlie Ammons said," but 

if they have, they're welcome to it. I'll bet 

all they got was chillblains.' 

Marvin Jones, exhibitor at Red Cloud, 

didn't find the weather too rough to fly 

his plane to Omaha for booking, buying 

and supplies . . Other exhibitors on the 

. 

Row included Nebraskans Scotty Raitt, 

Genoa; Bill Zedicker, Osceola; Phil Lannon, 

West Point; Sid Metcalf, Nebraska City, Art 

Sunde, Papillion, and lowan Arnold Johnson, 

Onawa. 

DES MOINES 

("• J. Latta, former Harlan exhibitor who 

made good in Britain, recently was 

cited by the Queen when he became an 

honorary commander of the Most Excellent 

Order of the British Empire. Latta 

founded the Variety Club of England and 

received the royal recognition for his charitable 

work over there. Latta was associated 

with the Harlan Theatre in the 1920s. 

Start BOXOFFICE coming . 

n 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) D 

1 

n PAYMENT ENCLOSED Q SEND INVOICE 

year for $5 

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 

A photo in the Harlan paper pictures hii 

with Prince Philip. 

Luxurious lavender is the color scheme 

at the Royal Theatre in LeMars. Seats were 

recovered recently to complement the lav^ 

ender carpeting installed earlier. The 

work was finished in time for opening of 

the International Film Festival series, 

sponsored by the Psychology Club and International 

Relations Club of Westmar 

College at LeMars. "Lord of the Flies" was 

the first in the series; "David and Lisa' 

comes in mid-April, and "Hamlet" in May, 

Roger Hansen is new manager of the 

Majestic at Centerville, taking over from 

Dick Nizzi . . . Sunday, March 29. was the 

first Easter in a long spell that the Big 

Bunny left his footprints in the snow. It 

was messy weather for spring bonnets and 

even messier for marshmallow eggs 

when the snow hit Charles City, theatre 

manager Jack Slingluff called the local 

Chamber of Commerce and rented his thS' 

atre for their annual egg hunt. 

Fish story: "The Incredible Mr. Limpet' 

has been bringing rave reactions as top' 

drawer entertainment, and we hope that a 

Pueblo, Colo., exhibitor overheard the com 

ment of one of his patrons. Tammy Cooney, 

our niece: "It was the best movie I've evei 

seen!" said Tammy, age 4. It also was her 

first! . . . During the post-Easter week Des 

Moines patrons were offered, in addition 

to "Mr. Limpet," these first runs, all hold-j 

ing over into their second and third weeks] 

"Tom Jones," at the Capri; "How the Wesj 

was Won," at the IngersoU; "A Tigei 

Walks," at the Paramount, and "Captaii 

Newman," at the Des Moines. 

Biggest surprise to some is NOT that th^ 

Beatles' closed-circuit show laid a prei 

Easter egg. The real shock is that anyon 

seriously expected "sunny-side up" returns 

considering the age of potential patron 

and $2 prices. Perhaps the buying powe 

of most ten-year-olds relegates them 

the Beatle bubble gum cards at a nickel 

crack. Teenagers, farther up the "Incom 

and allowance" bracket, apparently are in 

vesting in the "Yeah-Yeah" records an 

sweatshirts, but thinking twice befor 

sinking two bucks in viewing video tapes, 

Producer Ronald Edwards 

Starts 'Fools Rush In' 

From New England Edition 

HARTFORD — Independent film pro 

ducer Ronald Edwards has started Cor 

necticut 'Valley location shooting on h 

first of three projected featuie attraction 

Upwards of $100,000 will be spent 

"Fools Rush In," the script and directii 

also by Edwards. 

Edwards, headquartering at the CI 

Lyme Inn, Old Lyme, has yet to discloi 

releasing arrangements for any of tl 

three motion pictures. 

NC-2 

THEATRE 

STREET ADDRESS 

TOWt^ STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

45 Years of Exper 

have t a u R h t us the 

^" of making 

Trailers . . 

BOXOFFICE

gpRtftO THOSE BEACH BIAHHE^' 

WheniaoOO Bleeps meet 

50oOBiKini8..youKNOW 

wKat'8 gonna happen. ,; 

Beach Party" 

time with MUSCLE 

â '"°''west;urf and sand you ever sawi^ 

The swingin esx bui a .^ 

i 

presents 

AMERICAN 

mTERNATlONAL 

J^^^^ 

STAWNG 

cDQMKip ^wsw^ 

Luciaua jom 

BrFffieLio^pmAg^ 

«sH 

NICHOLSON l'.«oBW DILLON 

,„„ROBtRTDlLLON...w'ui*MASHER 

«0Bt7DILL0N«iui*MASHER 

;t your Jlniejiuiaji^ ]^^ 

MILWAUKEE 

Ed Gavin 

212 West Wisconsin Ave. 

Milwaukee 3, Wisconsin 

BRoadway 3-6285 

OMAHA 

Meyer L. Stern 

1508 Davenport Street 

Omaha, Nebraska 

342-1161 

MINNEAPOLIS 

1000 Currie Ave. North 

Room 3, Suite B 

Minneopolis 3, Minnesota 

Phone: 333-8293 

Branch Manager: Hy Chapman

. . Nan 

ATTENTION! 

Central and North Central 

Drive-In Theatre 

Owners and Managers 

LET US DO YOUR 

DRIVE - IN 

SCREEN PAINTING 

No ladders, scoffolding, swings or other 

outmoded equipment to mar the 

surface of your 

HFIGHT IS NO PROBLEM! 

The picture above shows Noble painting the huge 

"41 Twin Outdoor" screen. This 103 foot high 

tower puts every square inch of your screen 

within easy reach—nothing is missed or over- 

YOU WILL SAVE TIME! 

The portable 103 foot aerial tower comes in 

ready for action. There are no lodders, rigs—no 

ropes to worry about. No danger of falls, etc. 

We know how the job should be done, and we 

do it that way! 

YOUR MONEY GOES INTO YOUR SCREEN - 

Not for paying workmen climbing all over your 

screen, not for setting up ond teoring down oldfashioned 

rigging. There is no waste motion. 

Our aerial tower allows us to reach corners, 

crevices usually overlooked when working from 

shaky swing stages or scaffolds. 

ASK OUR CUSTOMERS: 

We have pointed some of the lorgest ond finest 

drive-in screens in the country. Names on request. 

DON'T DELAY-NOW IS THE TIME- 

FOR APPOINTMENTS 

To Get Your Screen Ready for the New Season 

Write or Wire 

DEAN NOBLE 

NOBLE AERIAL SERVICE 

NC-4 

ROCHESTER, WISCONSIN 

or Phone 534-2741, Waterford, Wis. 

MGM-TV Appoints Spires 

To Foreign Sales Post 


NEW YORK—John B. Spires has been 

named to the new post of international 

sales director of MGM-TV, according to 

John B. Burns, sales vice-president. He has 

served since August 1961 as sales director 

for the United Kingdom and continental 

Europe. He left at the weekend for his 

present headquarters in Paris. He will establish 

permanent offices here in June. 

Spires joined RKO-Radio Pictm-es in 

1946 as European representative. Later he 

held several foreign executive positions with 

Universal and Music Corp. of America. He 

joined MGM-TV in 1961. His first employment 

was with the Springer-Cocalis theatre 

circuit. He was also manager of the 

Momarte Theatre in Brooklyn and the 

Tribune Theatre in lower Maiihattan, and 

assistant manager of the Paramount laboratories 

in Long Island City. 

LINCOLN 

Tack Thompson, president of Cooper Poundation 

Theatres, and Walt Jancke, 

manager of the Lincoln theatres, took their 

turn, along with other prominent Lincoln 

men, as deejays over KIMS—all as a part 

of an April Pool's Day stunt by the broadcasting 

company. Jancke handled the 3-4 

p.m. program, followed by Thompson 4 

to 5. President Thompson embarked on 

another civic role, as a member of the Rotary 

Club. 

A new son named Ross Allen has arrived 

in the Gene Buhrdorf home. He joins a 

sister, Rojean. The dad is manager of the 

Varsity Theatre . Wynn, the actress, 

was in Grand Island recently to appear 

at a meeting of Nebraska Cancer Crusade 

volunteer leaders. She demonstrated 

that she had regained use of her face 

muscles, following cancer surgery, by singing 

a number of songs. 

Two local drive-ins have resumed fulltime 

operation after a winter on reduced 

schedules. Dan Planagan says winter attendance 

at the 84th and O ran above the 

previous year until the extreme cold during 

the last few months. He has such films 

as The Victors, Lawrence of Arabia, Under 

the Yum Yum Ti-ee and Irma La Douce 

lined up for spring. Also back on full schedule 

is the Starview. The West O is opening 

soon. 

The Varsity's "Muscle Beach Party" 

showing after Easter was accountable for 

some extra activity, ranging from hosting 

one of the pictui'e's actresses, Amedee Chabot, 

to the "beach finks" made by a Varsity 

doorman Dennis Bender and hung on 

the Varsity marquee. Dennis, an airman 

daytimes at Lincoln Air Porce Base, 

couldn't resist the opportunity to create the 

little monsters or "beach finks," according 

to Walt Jancke, his boss. Dennis' father 

is in the theatre business in Wisconsin. 

Miss Chabot. preceding the picture here, 

was guest of honor at a luncheon in the 

Lincoln Hotel hosted by hotel manager 

Charles Dolan. The 18-year-old Miss USA 

of 1962 makes her film debut in "Muscle 

Beach Party." Press, radio and television 

representatives were invited to meet the 

pretty young visitor. 

MILWAUKEE 

phil Brochstein, MGM publicist, was 

town working with John McKi' 

Riverside Theatre manager, on the fort 

coming "7 Paces of Dr. Lao," "Mail Ore 

Bride" and "Kissin' Cousins." 

Jack Bates, veteran office manag^ 

booker late of Allied Artists, says he is to 

ing to decide whether to retire or accep] 

recent offer. Jack has handled about evei 

thing in distribution. 

Milwaukee seems to be losing its sta' 

as the center of film production for W 

consin. Plickerville, with its sprawl 

building on Highway 41 near Applet 

that houses the sound stages of Ri 

Swanson Productions, is bm'ning the m 

night oil. About 80 per cent of Swansc 

films are for industries, many of them 

Milwaukee County, with bit actors and 

tresses recruited from all parts of 

state. They also use professional talent 

Larry Lawrence, retired editor of 

Journal Green Sheet, was tendered a p 

in his honor at the Shorewood audit 

ium dining room March 31. He's been 

reefing a class in creative wi'iting for ab 

35 years and retired also from this w( 

Larry could always be counted upon to t 

the exhibitors and press agents a we£ 

of ink in their promotions. 

itiU 

HBOl 

Biitii 

As we go to press, members of Var; 

Club Tent 14 were discovering sometl) ff^ 

>ir(i 

new in their mail. "Pat" Halloran, cl 

barker and branch manager here for I 

versal, came up with an innovation, a n 

letter, informing all members of event) 

date, together with what's in the fut 

m 

Looks like '64 is going to be a banner y 

as Halloran announced the following 

\ 

members: Paul La Pointe, Bernard 

Joseph Shutkin, Herman Scholl, Dr. Hi 

ih' 

Blumenfeld, Alfred Hurwitz, Nathan 

kita and Paul Schober. In addition, 

auxiliary has scheduled a "Night on 

Town" for June 7 at Pazio's on Piftt: 

6 p.m. cocktails, dinner, floor show 

dancing, all for $8.75 per person. B^ 

Darlene Lucht, who had a small pai^^J' 

"Muscle Beach Party," was brought J 

to help boost the film as a former "1 

Milwaukee." She said she felt as if, 

were on a merry-go-round, so many 

sonal appearances, luncheons, dinners 

private parties. At any rate, after ev' 

thing was said and done, there was |^ 

' 

last little private party, with Miss Ll 

actually picking up the tab at the Pf,;« .'-^^ 

Hotel. Attending the affair were Ha^ |i''' 

"Bud" Rose, credited with the succeiW .!i** 

promotion, Ed Gavin, AIP branch maniH 

Wade Mosby and Mike Drew of the 31- 

waukee Joui'nal, Rosemary Bishop oiiii ' '* 

Charm School bearing her name (is 

Lucht was a student here) and Bill Niii( 

BOXOFFICE. 

Joe Roszek, longtime boothman in i 

Milwaukee area, died last week followt; i| 

heart attack shortly after leaving the 'IS 

Theatre. Roszek. who was 52, formerlyj 

with Film Service. 

George Peppard, a star in Carl !« 

man's "The Victors," is in Munich paid' 

pating in the premiere festivities forthe 

Columbia release. 

BOXOFFICE April 13, J 

«c 

''

1 lams— 

I 

. . Gene 

. . "Cleopatra" 

. . "The 

. . 

Tom Jones/ 'Paris' 

ihare 200 in Cincy 

CINCINNATI—Attendance at first-run 

leatres held up very well this week in 

,ili competition with sporting events and 

,her live attractions. "Tom Jones" at the 

imes; "Paris When It Sizzles" at the subij-ban 

Ambassador and "Silence" at the 

BQUire, led the contenders in the varied 

fnusement bill. 


ee—Mon in the Middle (WB) 90 

ibossador Poris When l« Sizzles 200 

(Para), 2nd wk. 

ipitol It's a Mad, Mod, Mad, Mod World 

fuA-Cinerama), 1 6fh wk 1 70 

quire, Hyde Park The Silence (Janus), 2nd wk. )60 

and— Cleopatra (20th-Fox), 41st wk 85 

,ith The Misadventures of Merlin Jones 

(BV), 2nd wk 1 25 

iloce—7 Faces of Dr. Lao (MGM), 2nd wk 150 

Vies—Tom Jones (UA-Lopert), 8th wk 200 

"in Drive-In What's Up Front (Foirway) 100 

lley—Captain Newman (Univ), 2nd wk 125 

Redstone Begins 

Twin-Auditorium 

Theatre in Toledo Westgate Area 

etroiters Line Up to See 

)r. Strangelove' at Madison 

DETROIT — "Dr. Strangelove," holding 

'er at the Madison, made the big news of 

le week, drawing long boxoffice lines 

retching around the corner. Closest as 

mnerup to the Columbia comedy was the 

venth week of "Tom Jones" at the Ti-ansix 

Krim. 

Lilies of the Field (UA); The Great 

Escape (UA), reruns, 2nd wk 100 

Ix—Commando (AlP); Torpedo Bay (AlP) 105 

3nd Circus—The Victors (Col), 4th wk 105 

idison Dr. Strangelove (Col), 2nd wk 130 

,;rcury Seven Days in May 

'(Poro), 5th wk Not Available 

•chigan— PT 109 (WB), rerun 115 

Ims A Tiger Walks (BV); Cavalry Command 

i(Parade) 110 

!ans-Lux Krim Tom Jones (UA-Lopert), 7th wk. 120 

mrdy Qeveland Grosses 

pyed by 'Tom Jones' 275 

CLEVELAND—The minor percentage 

!ss suffered in the "Dr. Strangelove" sixth 

ek here was taken over by "Tom Jones" 

its seventh week. There were only two 

jiows out of nine a little under average. 

. 

. 

. . Mrs. 

. 

. 

| 

DETROIT 

/-•ale Farr's Parr Theatre, formerly the 

Fox. has been dismantled. This was 

the only house in Mason, county seat for 

Ingham, and hence the scene of all circmt 

court trials directly involving the state of 

Michigan, since the capital. Lansmg. 

houses only the supreme court David 

. . . 

Kalmbach is the new owner of the Our 

Theatre at Grand Rapids, formerly operated 

by Earl Smith. 

Garnett Foxworthy has taken over the 

Wexford Theatre at Manton, formerly operated 

by Wilfred Thomason and associates. 

Bill Clark continues as film buyer . 

National Amusements, Inc.—Redstone 

Management—has taken over the Blu Sky 

Profit by 

Drive -In at Pontiac, formerly operated by 

Arthur Robinson, who has taken over direct 

film booking for his other houses The 

. . . 

Star Theatre at Rockford. closed by owners 

John S. Oatley and Almond Sears in 

January, has been dismantled for conversion 

to a youth center. 

The Our at Fennville, operated by Mr. 

and Mrs. Aaron Plummer, has been dismantled 

for conversion to a car wash . 

Albert Dezel has appointed Lou Mitchell 

(Mitchell Theatre Service) as film buyer 

for his Coronet Theatre John Wilson, 

formerly Lucille Carver when she was 

. 

secretary to the late Earl Hudson of United 

Detroit Theatres, returned here for a visit 


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7 Faces' Sets Sunday 

Mark at Detroit Fox 

Detroit—The Fox Theatre, largest in 

town, broke two records with the 

opening week of "7 Faces of Dr. Lao," 

according to William Brown, president. 

The gross on opening Sunday 

was nearly $12,000', for the highest 

Sunday in at least eight years. The 

biggest midweek matinee in the same 

era was also set on Wednesday, which 

was Ladies' Day, with an attendance 

of 3,900 people prior to 5 p.m. 

from her home in Lancaster, Pa., Mark 

Beltaire reports . . . Harry Balk, former executive 

of the Korman circuit, is now a recording 

entrepreneur, affiliated with Big 

Top Records. 

Altec Sound moved into top position in 

the Nightingale Club Bowling League by 

a shutout of Armstrong Funeral Home: 

Team W L Team W L 

611/2 461/, Armstrong . . 

.SSi/j 521/i 

Altec 

Galaxy 60 48 Local 199 .. .50 58 

NTS 591/2 481/2 

. 

Nat, Carbon .44 64 

Ark Lanes ...58 50 TEC 431/2641/2 

High scores were: Carl Mingione, 598; 

Nick Forest, 563; Julius Pavella, 556; D. 

Lewis, 555; Francis Light, 541; Roy Thompson, 

537; John Ondejko, 529; William Esperti, 

519; T. Kowalski, 512; Joe Foresta, 

506; Ed Waddell, 505. Secretary Ed Bradley 

reports a very successful luncheon for 

the ladies, and suggests another encore, 

on Position Day, April 16. 

I.I 

, 

A beer bottle huiled at the marquee ofl 

the Stone Theatre on downtown Woodward! 

avenue broke neon tubing and electrical| 

fittings which required $200 to repair 

The film business received an almost un-! 

precedented salute on television Tuesdayl 

(7) over WXYZ-TV, an AB-PT-ownedl 

station. "Movieland U.S.A.," a 28-minute| 

documentary color film, was featui-ed onl 

After Hom-s late evening show conducted! 

by Ed McKenzie. The short was released by| 

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. . . "The 

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ill 

CLEVELAND 

prank Cost, manager of the Lake Theatre 

for Associated, has three sons—Ned, 

in his third pre-med year at Ohio State 

University with his grades in the top ten; 

Dean, who just won the district oratory 

title with his talk on film censorship, and 

Jay, in the ninth grade, who recently won 

first in a ceramics contest for all Ohio 

schools. 

Another second generation story is that 

of Dick Wright's son and daughter-in-law, 

Mr. and Mrs. Jim Wright. Mrs. Wright, a 

Boston girl, has attended the University 

of Madrid and is now teaching English and 

Spanish at the University of Bogota, Colombia. 

Jim is also teaching the same two 

subjects at the same university. They are 

with the Peace Corps and will end their 

tour of duty in August. Judy Wright, Dick's 

daughter, who has had extensive training 

in music, spent the last summer session 

at Harvard and is now taking a postgraduate 

course in dramatics at Western Reserve 

University. 

Laura DeMent, secretary to Peter Rosian, 

eastern sales manager for Universal, had a 

profitable spring vacation. She went to Ascot 

Park, had a hunch, bet on Candy 

Money and won handsomely. Reason for 

the hunch? A lot of money has been going 

for candy at Universal, birthdays and such 

. . . Visitors in the Film building included 

Paul Vogel of Ravena, theatreman Steel of 








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Oberlin and Wilbur Eckard of the Ashland 

Drive-In. 

Cleveland theatremen were saddened to 

hear of the death at 5 a.m. Sunday i5i of 

Vincent Aldert, for a decade manager of 

the Granada Theatre. Death was due to 

heart exhaustion. He had been sick about 

a month. His father Joseph B. of Atlanta 

and New York City, survives him; also his 

sister, a teacher. Sister M. Joachim, and a 

son Tom, graduate of Notre Dame University 

and now a member of the Coast 

Guard. Mrs. Aldert, the former Muriel 

Bowes of Halifax, N.S., is with the advertising 

department of the Ohio Bell Telephone 

Co. The elder Aldert was known as 

Joseph Bennett, the dancing partner of 

Ann Pennington, the Ginger Rogers of the 

early 1920s. 

Back from Florida was the Jack Silverthornes 

of the Hippodrome, and Mr. and 

Mrs. Lew Horwitz of the Washington circuit. 

Sharon Silverthorne Kraber is driving 

back, Mr. and Mrs. Ted Levy of Buena 

Vista and Mr. and Mrs. Sanford Leavitt of 

the Washington circuit are still to come. 

Time for the group was spent golfing, 

sun-bathing and going to shows, notably 

the Junior Sinatra, the Tommy Dorsey and 

Buddy Hackett shows. 

Carl Scheuch, Aurora Road in Solon, retired 

from Allied Artists, will enter University 

Hospital for eye examinations and 

possibly surgery April 19 , . . Joe Binder of 

the Skyway Drive-In at Gibsonbm-g is replacing 

his damaged fences with I-beams, 

BIG ones. The reason? The BIG Ohio 

winds. He is also rebuilding a "surplus" 

P-51 as a hobby. For transport he flies his 

own Bellanca. 

Peter Rosian, eastern sales manager for 

Universal Pictures, leaves on the 12th for 

his spring vacation in Miami. He will be 

away from Cleveland until May 4. 

CINCINNATI 

pUmrow extends its sympathy to the family 

of of Roberta J. Palmer, secretary 

and office manager for Continental Distributing, 

who died March 28 at Bethseda 

Hospital after an illness of several weeks. 

Margret Woodruff, Columbia booker, is 

on vacation for several weeks touring the 

gulf states . . . Robert McNabb, 20th-Fox 

eastern division sales manager; Bill Kramer, 

Gloversville, N.Y., sales manager, and 

Gus Lynch, Cleveland, district manager 

for the Schine circuit, were on Pilmrow 

this week as were exhibitors Harold Moore, 

Charleston, W. Va.; Hank Davidson, Lynchburg, 

and Moe Potasky, Ti-oy. Exhibitors 

from Kentucky included J. D. Housley, Evarts; 

W. B. Clark, Grayson, and Waller 

Rodes, Lexington. 

The amusement bill scheduled for the 

coming season that should be of interest 

to movie patrons includes "Molly Brown." 

to play the Grand following "The Fall of 

the Roman Empire" which opens April 15; 

"Becket," following "The Chalk Garden" 

at the RKO International 70, which opens 

its run at the former Palace in late May 

Circus World" will be the next 

Cinerama film for the Capitol but so fa, 

the end simply isn't in sight for "MaJ 

World" . Oakley Drive-In ha\ 

signed a four-week contract for "Th- 

Carpetbaggers." making it the first fili.' 

to run a month first run in a local drive' 

New faces on Filmrow include Eled 

Aldridge. JMG Film Co. bookkeeper an 

Gloria Hardy, secretary and office managd 

for Continental Distributing. 

$53,583 Contributed 

In Tent 3 Telephon 

CINCINNATI — A total of $53,583 w; 

raised in cash and pledges in the telephc, 

campaign April 4, 5 sponsored by Varie 

Tent 3 for its projects — the Juveni'i 

Arthritis Special Treatment Center, locati J 

at the Convalescent Hospital for Childre 

and for the Birth Defects Special Diagno 

tic Center for the benefit of young peof 

in the tristate area of southern Oh; 

northern Kentucky and southeastern Inc 

ana. 

The campaign, televised in the Is 

Theatre through facilities of WKRC-T J 

was one of the most successful ever stag « 

by Tent 3 in its 31 years of raising fun 

for its charities. 

To entertain the viewing audience a: 

those who came to the Taft during t; 

campaign included stars of television, sta: 

and screen—Tim Considine, Virginia Gi It 

son. Will Hutchins, Rick Jason, Billie Li, 

Julie Newman and Louis Nye. Also a nui Mi 

ber of personalities from the tristate an 3 III 

appeared, contributing their talents to t! :iti 

gay, well-balanced program. 

There were hourly prizes given to donti 

whose names were drawn from the 1 

drum, with two grand prizes awarded 

the end of the telephon—a mink cape a 

an RCA-Victor color television set. 

The phones were manned by an impr-.^^ 

sive group of leaders from all walks of Ip 

in the tristate area and by operators fn): 

the telephone company. 

Back stage was another group consi: 

ing of Variety members, the tent's auxiliiV 

and Filmrow office personnel, who tal 

lated incoming calls and other campa: 

details. 

Harry Kohinsky, representative and gi 

eral manager for telephon campaigns, 

ternational Variety Clubs: William 1. 

Shane, Tent 3 chief barker; Nate W;, 

Tent 3 general chairman for the teleplli 

campaign; barkers Ray Russo and Jifc 

Pinberg were on camera at the end of e 

18 '/2 hour-long fund-raising campaign o 

thank the television audience for its &• 

tributions. 

Catherine Spaak, who stars in Embas's 

"The empty Canvas," is barely 18. 

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BOXOFFICE ; 

: April 13. :6*

, (Average 

, 

7th 

I HARTFORD— 

' 

oew's 

I 

tered 

: Embassy's 

Dr. 

Slrangelove' Up 

70 Points in Boston 

BOSTON — "Dr. Strangelove," which 

ipened at the Astor with 130, shot up 70 

joints in its second week and took over 

he city's first-run leadership in a seveniay 

span marred by disagreeable weather, 

iicome tax preparation activity and a genral 

cutback in spending following the 

Easter buying splui-ge. While the 200 per 

cent recorded by "Dr. Strangelove" was 

jthe best grossing mark of the week, a dozen 

iDf the 13 other first-run programs were 

fii-mly above average. "Captain Newman," 

which was second high for the week, regisjtered 

a substantial gain over its preceding 

[«reek at the Memorial. 

Is 100) 

i,stor— Dr. Strangelove (Col), 2ncl wk 200 

Beacon Hill—Tom Jones (UA-Lopert). 16th wk. ..190 

goston— It's o Mod, Mod, Mod, Mod World 

r (UA-Cineramo), 21st wk 165 

tapn—The Servont (Landau), 2nd wk 100 

Einema, Kenmore Square—The Silence (Janus), 

wk 115 

txeter— High ond Low (Confl), 4th wk 120 

Gary—The Pink Ponther (UA), 3rd wk 135 

ivâytlower—The Incredible Mr. Limpet (WB) 150 

v\emorial—Coptoin Newmon (Univ); The Dream 

I Maker (Univ), 3rd wk 1 70 

lv\usic Hall— Poris When It Sizzles (Para), 2nd wk.. .125 

I'aramount— Night Must Fall (MGM) 165 

Cinema—America America (WB), 5th wk. ..125 

I'aris 

;ioxon—The Cardinal (Col), 17th wk 165 

[Mad World' Liveliest Grosser 

Even at Hartford Cinerama 

"It's a Mad, Mad, Mad, 

iMad 'World" seems destined for a house 

[fecord at Lockwood & Gordon's Cinerama; 

f;he UA-Cinerama attraction has been runloing 

far ahead of anything preceding it 

I'or a comparable time period. 

iMIyn— Flight From Ashiyo (UA) 90 

P,rt Cinema—The Doll (Kanawha), 2nd wk 85 

Bumside—Seven Days in May (Para), 2nd wk 200 

Cine Webb—Tom Jones (UA-Lopert), 8th wk 150 

iZineramo— It's a Mod, Mod, Mod, Mad World 

I (UA-Cinerama), 2nd wk 285 

\-. M. Loew's—The Victors (Col), 2nd wk 

!-oew's Poloce— Cleopotra (20th-Fox), 2nd wk 

Poll—Captain Newman (Univ), 2nd wk 

Meadows Drive-In— Captain Newman (Univ); The 

95 

150 

165 

Raiders (Univ), 2nd wk 175 

,

BOSTON 

Den Sack has returned from Hollywood 

where he was a guest of Walt Disney 

for conferences on "Mary Poppins," which 

will open at the Gary Theatre in Boston 

October 23. Sack was called in by Disney 

and presented a "Mousketeer" award from 

the producer on the news that Cardinal 

Gushing will sponsor the premiere of the 

film here. A special trailer made by Sack 

and Disney will be shown in Sack's five 

theatres here exploiting "Mary Poppins." 

Sack also has bought "My Pair Lady" to 

open in October and will be playing this at 

the Saxon Theatre, so he will have Julie 

Andrews in two pictures both at the same 

time. While "Mary Poppins" is showing 

at the Gary, "My Fair Lady" will be showing 

around the corner at the Saxon Theatre. 

Clarence Greene is producing Embassy's 

A House Is Not a Home." 

,^ 

Former Boston Exhibitor 

Michael O'Leary Killed 

CAMBRIDGE. MASS. — Michael A. 

O'Leary, 88, former owner of the Inman 

Square Theatre, was fatally injured March 

10 when struck by two cars as he was returning 

home after helping St. Mary's 

Sodality at a fashion show. The first car 

hurled him into the path of the second car 

at Prospect and Harvard streets. 

The city council and Mayor Edward A. 

Crane expressed the city's sonow at the 

death of O'Leary, who was a former Democratic 

state leader. His wife, who died in 

1927, was a pioneer in women's Democratic 

affairs, 

O'Leary, a lifelong resident of Cambridge, 

is survived only by his 91 -year-old brother 

Dennis of Baltimore. 

NEW HAMPSHIRE 

OtroUing along the Hanover street "th& 

atre row" in Manchester, many people] 

might have thought they were back in thi 

"good old days" when they saw the Strand 

Theatre lobby displaying scenes from tm 

old Charlie Chaplin hit, "Chase Me 

Charlie," which was being featuied on th^| 

screen there, together with "The Victors.' 

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"Inside Castro's Cuba," said to be thi 

first all-color documentary film on Cub 

under Castro, was shown at the Universit; 

of New Hampshire in Dm-ham, April 1 

under sponsorship of the Student Unlo; 

organization. It was narrated by Rober 

Cohen, American news correspondent ant 

film producer, who made the Cuban doca 

mentary with permission of the U. S. Sta* 

Department. 

Benson's Wild Animal Farm in Hudson 

which has provided many animals seen 

motion pictures, opened for its 35th conj 

secutive season April 12 with several neT 

attractions and more than 500 animala 

rare birds and reptiles on display. SomI 

of the country's leading animal trainer 

appear daily at the establishment of whici 

Charles G. Keene jr., is managing directoij 

MAINE 

n 15-year-oId boy has been arraigned 

Lewiston municipal coui't charged wit| 

the theft of 16 keys and a key ring at 

' 

Priscilla Theatre in Lewiston. It cost 

theatre $20 to change the locks after 

keys had been taken. Judge Paul A. Co 

ordered restitution and continued the caa 

on a day-to-day basis for six month! 

Meanwhile, the youth is on probation fd 

that period of time and under orders il 

attend the citizenship training programi 

Ad Agencies Combine 


HOLLYWOOD — Charles Schlaifer 

Company, New York and Los Angeles 

^ 

agency, has absorbed Sam Kaiser, Victc 

Sedlow and Herman Temple, local adve) 

tising agents. Schlaifer continues as hes 

of the expanded firm, with Kaiser as viC( 

president in charge of creative service 

Kaiser at one time was with Warner 

Temple and Sedlow also have had wi( 

motion pictui-e experience. 

BOXOFFICE April 13. 19(

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Phone: Liberty 2-0677 or 78 

Branch Manager: Harvey Appell

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Strong Major Film Product Helping 

Connecticut Airers to Good Start 

By ALLEN M. WIDEM 

HARTFORD—The Connecticut drive-in 

theatre 1964 season's business is reported 

proceeding at an encouraging pace, key 

spokesmen citing the heavy pulling power 

of major company product. 

At the same time, there is pronounced 

concern over potential "orphan" periods of 

product release, i.e.. a time when major 

quality attractions aren't available in profusion. 

"We will be as strong as the product 

in our projection booths, not on a projected 

promise of what is to come from 

studios 3.000 miles away." said Milton Le- 

Roy. president and chief executive officer 

of the Blue Hills Drive-In Theatre Coi-p. 

here. 

Universal's "Captain Newman," MGM's 

"The Prize" and Paramounts "Seven Days 

in May" are characterized as strong vehicles. 

All three, gratifyingly enough, are 

playing to holdover business, both in drivein 

theatres and in hardtops. 

Uniquely enough, 1964 launches a significant 

change in first-run booking practices 

for both Hartford and New Haven, the two 

largest cities in this exchange territory. 

Heretofore, downtown Hartford and New 

Haven first runs played product exclusively. 

From here on. it looks like the downtowns 

will schedule product day-and-date 

with suburban and outlying drive-ins during 

good weather months. While the returns 

— the boxoffice dollar gross — can't 

be studied for conclusive results until after 

Labor Day. at least, Filmrow thinking i.s 

that the practice may well induce greater 

attendance by the more casually inclined 

citizens of suburban regions. 

HARTFORD 

Qnited Artists has sold "From Russia With 

Love" away from downtown, scheduling 

the James Bond adventm-e thi-iller into 

the Keppner-Tarantul Bm-nside, East 

Hartford, to follow the current engagement 

of Paramount's "Seven Days in 

May." This booking marks the first UA 

attraction in the Bui'nside's recently instituted 

first-run policy. 

Doug Amos, general manager of Lockwood 

& Gordon Enterprises, met with Bob 

Tirrell, Hartford district manager; Bill 

Montgomery. Cine Webb; Mrs. Audrey 

Rushon, Windsor Plaza; Richard Wilson. 

East Hartford and East Windsor driveins. 

The L&G East Windsor Drive-In hosted 

WNHC-TV (Channel 8) personality Admiral 

Jack on a recent Friday night, the home 

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909 N.W. 19th Street Phone: CA 2-6428 Portland 9, Oregon 

novelties to his youthful charges in the 

concession building area. 

Columbia sneak-previewed "Good Neigh-* 

bor Sam" at the Stanley Warner Rogeij 

Sherman. New Haven . logha, district 

manager for the Nutmeg circuit, 

escorted Mrs. Harold Robbins, wife of the- 

"Carpetbaggers" author, to a trade screening 

of the Paramount-Embassy production 

has been in Europe on business) 

is progressing rapidly on the 

Nutmeg's latest project, a 600-seat the-' 

atre in the Gateway Shopping Center, Wl 

ton. A July opening is anticipated. 

Bert Obrentz Quits MGM; 

Rejoins Columbia Int'l 


NEW YORK—Bert Obrentz resigned a: 

vice-president of MGM International t 

rejoin the executive staff of Columbia Picj 

tures International, starting March 3( 

when he began his new duties as geners 

assistant to Mo Rothman, executive vice; 

president of Columbia Int'l. Obrentz ha. 

served as assistant to Lacy Kastner, the 

operating head of Columbia Internationa 

from 1955 through April 1960. 

Obrentz began in the film industry wit' 

20th Century-Fox in 1946. In 1947, he we 

assigned to South Africa by 20th-Pa' 

where he served as assistant manager aa 

later, manager of that territory until 195i 

He joined Columbia in 1955, followir' 

three years as an executive in another terr 

tory. During his four years with MGli 

International, Obrentz was vice-president \ 

charge of the Par East, Australasia ari 

Africa. 

' 

NEW HAVEN 

! 

prankiin E. Ferguson, Bailey Theatr 

general manager, has announced 

new popular price pattern for 20th-PO} 

"Cleopatra," at the Whalley, New Have,) 

Wednesday and Saturday matinee, $1.2': 

$1.50; Sunday matinee, $1.50-$2; Monda 

Thursday evenings, $1.50-$2; Friday-Ss 

urday-Sunday evening, $2-$2.50. Childr^ 

are admitted for $1 nightly except Sati;-. 

day. 

Frank McQueeney reopened the Pi i 

Drive-In. Waterbui-y, screening Universsir 

"Captain Newman" and "The Raidei'^ 

O'Neill, Bridge Drive-In, Grotr.i 

resumed operations. 

Publicists Honor Editor 

And Producer Kramer 


HOLLYWOOD—Ira Walsh, public rations 

director for Hearst Publications, \«J 

headquarters in San Francisco, addresiU. 

the first annual awards luncheon of 1' 

'* 

Hollywood Publicists Ass'n Friday ( 

Honored was Don Carle Gillette, editor f 

the Hollywood Reporter for his editoiis 

on publicity and promotion, and Stanf 

Kramer and United Ai-tists for their recnition 

of the value of publicity and prortion. 

Arthur Knight, curator of the Hoiwood 

Museum, film critic for Satur(y 

Review and lecturer at USC and UCLAn 

films, also addressed the group. 

Playing supporting roles in Joseph 

Levine's "A House Is Not a Home" are i 

White and Ben Astar. 

NE-4 

BOXOFTICE April 13, i

. Ljw's—Sunday 

I 

ne—America 

. . Some 

. . 

Vancouver Business 

Ixcellent at Easter 

VANCOUVER—Weather over the Easter 

)liday 

from Good Friday through the ene 

week was mild and balmy with plenty 

sunshine. As a result, travel to Washgton 

State and the interior of the provce 

was the highest ever recorded at 

ister. In spite of this, all theatres reated 

good business, with only two films 

the Vancouver area failing to hold over. 

it-l— Poris When It Sizzles (Para) Good 

r ?n—The Incredible Mr. Limpet Good 

(WB) 

Tom Jones (UA-Lopert), 5th wk. ...Excellent 

,m—The Sword in the Stone (BV) ....Excellent 

;.; 

. --Dr. Strangelove (Col), 4th wk Good 

adise Mondo Cone (SR), 4th wk Good 

Any Number Con Win (MGM) Fojr 

Ilg. 

,le\ Cleopotro (20th-Fox), 39th wk Slow 

id— Becket (Para) Excellent 

,0—81/2 (IFD), 3rd wk Fair 

j€ SIX Other theatres Move Over, Darling 

Oth-Fox), 2nd wk Excellent 

all of Roman Empire' Strong 

1 First Montreal Week 

.MONTREAL—The general public's re- 

!onse to "The Pall of the Roman Empire" 

MS very good and good crowds attended 

te various Alouette showings, matinees 

i d evenings. At the Seville, "The Cardiil" 

continued in a very satisfactory run, 

viile at the Cinema Place Ville Marie 

ny Number Can Win" also attracted 

tod crowds. 

/!uette The Fall of the Roman Empire 

jPoro) 

Excellent 

/?nue The Servont (SR) Good 

C)itol The Sword in the Stone (BV) Good 

Cema Festival Le Coporol Epingle (SR), 

Ith wk Good 

Cemo Place Ville Mane Any Number Con Win 

,MGM) 2nd wk Excellent 

Cvol, (Red Room) The Sword in the Stone 

BV) 

Good 

dvol (Salle Doree)—The V.I.P.s (MGM), 

""nd wk Good 

l.ieriol— It's a Mod, Mad. Mod, Mod World 

I lUA-Cineromo) 16th wk Good 

I Mit— Lilies ot the Field Good 

(UA), 2nd wk 

in New York (MGM) Good 

:e Who's Been Sleeping in My Bed? (Para), 

[nd wk Good 

'' 'l^-The Cardinal (Col), 10th wk Excellent 

mount Tom Jones (UA-Lopert), 3rd wk.. .Excellent 


qtorv— It's a Mod, Mad, Mod, Mad World 

|JA-Cinerama), 16th wk 100 

Enton— Becket (Para), 3rd wk 

H.ywood— Love With the Proper Stranger 

130 

I'oro), 8th wk 1 00 

H)nd—Tom Jones (UA-Lopert), 15th wk 110 

(Col), 3rd wk 105 

-leriol—The Victors 

l-i* s—Coptoin Newman (Univ), 2nd wk 105 

Till—The Cardinal (Col), 1 6th wk 105 

America (WB), 3rd wk 100 

U/ersity—The Foil of the Roman Empire 

'ara), 2nd wk 135 

Uwn— 7 Foces of Dr. Loo (MGM), 2nd wk 100 

n directing Embassy's "The Empty Can- 

^'j." Damiano Damiani spoke English to 

B;te Davis, German to Horst Buchholz, 

all French to Catherine Spaak. He is 

ao conversant in Italian and Russian. 

British Columbia Censorship Veers 

From Slashing to Classification 

VANCOUVER — Classification, not banning, 

is the object now of the film censor, 

R. W. McDonald, British Columbia motion 

chief censor, told a seminar on censorship 

at University of B.C. lately. 

"Provincial censorship is moving more 

and more toward classification, and the 

emphasis of the censorship duties has 

changed from the strictly negative action 

of preventing pictures being shown, to conveying 

positive information about approved 

films," he said. The three classifications 

used by the B.C. censor board-general 

patronage, adult and restricted entertainment, 

are expected to convey some idea of 

the content of the films, he said. 

"The evolution of provincial censorship 

most certainly towards a system of classification. 

is 

I think this is a good thing. In 

placing responsibility where it ought to be is 

sound. If people are given advance knowledge 

through classification about the nature 

of a film they can make a more accurate 

decision on their own on what they want to 

see." 

'CLASSIFICATION' MAIN FUNCTION 

In a later panel discussion on alternatives 

to censorship, Stanley H. Pox, film 

director for CBC-TV, said he agreed that 

the main function of a film censorship 

office is classification. "We will always 

have a demand for censorship and this demand 

can be satisfied by classification," 

he said. 

Dissents were entered by Eleanor Hoeg, 

director of the University of British Columbia 

library, and W. J. Durhie, bookstore 

proprietor, who declared that censorship 

simply doesn't work and there should be 

none at all. 

Soon after his appearance at the seminar, 

censor McDonald issued an official 

ruling on "Mondo Cane," classifying it as 

INTERVIEWED MCDONALD 

Newspaper motion picture columnists interviewed 

McDonald on a television program 

regarding his "Mondo Cane" ruling. 

"The provincial censorship law gives us 

the power to cut, pass, reject and classify 

any film without any explanation for the 

decision, but this is a real adult documentary," 

he explained. "I felt that the moviegoing 

public is entitled to a little bit more 

. 

warning than it would ordinarily get from 

Restricted' on 

the black mountain lion i 

the ads. 

"The ads use the words 'shocking 

true,' but these words are overused in film 

advertising. People have got so used to these 

adjectives and superlatives that they don't 

mean anything any more. Because 'Mondo 

Cane' is true and shocking, I wanted to 

give people more information about it: I 

thought they ought not to go into the 

movie cold." Les Wedman. movie and TV 

critic for the Vancouver Sun, commented: 

"McDonald Ls riKlit, bccau.se even with this 

warning patrons have walked out of this 

Italian-made documentary unable to stomach 

the unsavory, bloody and downright 

disgusting scenes contained in this film." 

He noted that the areas of the city 

where the people walked out are in the very 

sections which are always lobbying for 

".self determination, more adult movies, 

etc." Apparently, .sex as a conversation 

piece interests them, but brutal realism 

shocks them. Conversely in the working 

class districts, the picture was well received 

and was a boxoffice success. Wedman continued: 

'McDonald is also right in permitting 

the film to be shown because it opens 

the eyes to the fact that it takes all kinds 

of people to make a world. The cen.sor's 

unprecedented comment on 'Mondo Cane' 

was not solicited by the distributor though 

he couldn't have had better publicity if he 

had paid for it, nor did the censor insist 

that his message be included in the ad 

though he controls advertisments also, and 

could have forced inclusion of his views." 

"It was worked out mutually satisfactory," 

McDonald said "but I don't intend 

to make a habit of it." 

A LIBERAL CENSOR 

Both Wedman and Mike Titherleigh of 

the Vancouver Province rate McDonald as 

one of the most liberal censors in Canada, 

one who used his office as a guide for the 

pub'ic rather than a place where he wields 

a wicked pair of scissors. He labeled "Tom 

Jones," Restricted, and this bawdy masterpiece 

is on the screen here, untampered 

with, playing to thousands of adults a week, 

while in Alberta and Saskatchewan censors 

have condemned it as lewd and disgusting. 

Not all patron comments here have been 

laudatory but the objections have been 

more a critique of the Hogarthian way of 

life of the characters than about smut. 

"Dr. Strangelove" recently went through 

. 

"Restricted" (no one under 18 permitted 

jman Empire/ 'Becket' 

to be present when it is shown) , and suggested 

the following be used in all adver- 

Smdouts in Toronto 

TORONTO — In the home stretch of tising on the film, radio, television and 

Ccar Award excitement following the newspapers and on theatre displays. 

classification, naturally is 

Ester season, it was a case of holdovers "Be warned ... All the scenes in this 

a the key theatres, a number of which picture are true of them very 

r'istered good grosses. Particularly strong shocking." 

y,ve the second week of "The Pall of the 

Fiman Empire" at the University and the 

t rd week of "Becket" at the Eglinton. 

">om Jones" had a 15th substantial week 

a, the Hyland. The late winter weather 

\';sn't particularly encouraging for out- 

Q3r activities. 

as Adult, which has proven an equally apt 

rating. "Lilies of the Pield," with a general 

drawing enthusiastic 

crowds of people looking for good 

family entertainment. 

British Columbia may have the answer 

to censorship. 

Writers to Judges Panel 


HOLLYWOOD—Writers George Axelrod, 

Nate Monaster and Richard Murphy will 

join UCLA professors Dr. Hugh Dick and 

Samuel Selden as judges in the tenth Samuel 

Goldwyn Creative Writing Awards competition. 

Winners of the $2,500 prizes will 

be announced in a public ceremony in 

May. 

At Toronto Art Houses 

TORONTO—The International Cinema 

brought in "Purple Noon. " while the Park 

Cinema presented "The Conjugal Bed." 

The New Yorker secured a fourth week 

with "Saturday Night and Sunday Morning." 

and the Coronet held "The Brass 

Bottle" for a second week. The Mount 

Pleasant continued with "The V.I.P.s" for 

a third week. 

BlXOFFICE April 13, 1964 K-1

. . The 

. 

. 

Quebec 

Dick Allaire Leads 

Miami Beach Band 

MONTREAL—Ulderic S. "Dick" Allaire, 

owner of the Victoria Theatre at Victonaville, 

who was honor- 

Bedas a Quebec Picture 

Pioneer of the 

Year several years 

ago, once again 

Dick Allaire 

proved himself a 

showman of showmen" 

and, at the 

same time, a very 

good publicist for 

Quebec. 

Dui-ing a holiday 

stay at Miami Beach. 

Allaire, who is an out 

standmg composer 

and leader, accepted the invitation of 

maestro Caesar La Monaca, musical director 

for the city of Miami and leader 

of the noted Victoriaville Symphonic band, 

to direct the Miami Beach band at several 

twilight concerts at the Bayfront Park 

of Miami. 

Allaire directed several of his compositions, 

including "Maisonneauve," a march 

he composed for the tercentenary of the 

city of Montreal, and "Victoriaville," a 

march composed for the centenary of his 

hometown of Victoriaville. 

Allaire notes in a letter to Montreal 

BoxoFFiCE correspondent that thousands of 

music fans attended the concerts, of which 

a great number were Quebecois and other 

native Canadians. Gordon Shaw of Miami's 

WCKT-TV station acted as master 

of cerenionies. 

Dick Allaire has a 32-year career as a 

Picture Pioneer, during which he has devoted 

his energies to the motion picture 

industry. In 1932, Allaire purchased his 

first cinema at Victoriaville. Following a 

fire which destroyed the city hall building 

in which the Victoriaville Theatre was in 

then, he built in 1950 the present modern 

Victoria Theatre. 

Two years ago, this Quebec exhibitor, 

music composer and civic leader was honored 

by thousands of his industry colleagues, 

civic leaders and friends on the 

occasion of his 30th amiiversary as a motion 

picture exhibitor. At a series of special 

celebrations, many leading film men and 

others honored him. These included Gaston 

H. Theroux, president of the Quebec 

Theatrical Industries: William Lester, president 

of United Amusement Corp.; Albert 

Morissette, member of the Quebec legislature, 

Joseph Auguste Allaire, of Quebec's 

Le Soleil, and Roland Girouard, manager 

of Victoria Theatre. 

In 1959, he composed the words and 

music of a Picture Pioneers song which, 

undoubtedly, reflects his heartfelt feeling 

Prompt theatre service from 

qualified personnel 

Complete projection 

sound equipments 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG D 

4810 Saint Denli Street Montreal 34, Que. 

Phone: 842-6762 

& 

toward the motion pictures. The words of 

the song are: "Let's join together Picture 

Pioneers, and sing a song to treasured 

days of old. Gathering always bring sweet 

memories of comradeship that never will 

grow cold! And if we string along together, 

we'll show the world how jolly one can 

be! 'When we link up in style, with a smile 

in our eyes, we'll see the Picture Pioneers 

are here! For all know what we've done 

in entertainment and fun, we Picture Pioneers 

for all." 

MONTREAL 

prance-Film, Montreal, distributors of 

Montreal-produced featm-e length 

"Troube-Fete," announced that some 50,- 

000 theatre fans saw the film in the first 

week at the St. Denis and Bijou theatres 

here. At the premiere of the 80-minute film 

at the St. Denis, a capacity audience of 2,400 

attended. According to sources close to the 

production, which is being distributed in 

French version in Canada by France Films, 

offers are being considered for world rights. 

An English version will be made soon, and 

other language versions are being considered. 

Bill Trow spent the long Easter holiday 

period at Pinehurst, N. C, playing golf 

. 

The Canadian Pacific Railway Co. here is 

currently editing and preparing several 

copies of a new film, "A Holiday to a Holiday." 

The 27-minute film in color depicts 

an Atlantic crossing aboard a Canadian 

Pacific's Empress liner . . . 

Douglas Sinclair 

and Warner Bros, have agreed to distribute 

in North America a 35mm polychrome 

film for Quebec's Department of 

Tourism. The film is called "The Kingdom 

of the Saguenay" in its English version, 

but commentary in French and eventually 

in other languages will accompany 

the visual section of the film. 

. . . 

Warner Bros. "Dead Ringer," starring 

Bette Davis, is scheduled for showing at 

the Palace Theatre here May 15, while 

"America America," nominated for several 

Academy Awards, will be shown at the 

Snowdon Theatre, starting the 16th 

Columbia's "The Victors" will open here 

soon . . . Astral's "Muscle Beach Party" was 

doing outstanding business at five local 

cinemas—the Strand, Versailles, Rialto, 

and the Astor in St. Lambert York 

. 

Theatre reported good business with "Fun 

in Acapulco" starring Elvis Presley— Le 

Parisien was doing well with "Le Coeur 

Battant," starring Francois Brion and 

Jean-Louis Trintignant, while the Cinema 

Elysee reported good boxoffice with "Le 

Soupirant," in its 11th week. 

Jo Rimmer, accountant at Montreal Poster 

Exchange, was reported recuperating 

at home from an illness which affected 

facial nei-ves. 

Irv Turvey Appointed 


LOS ANGELES — Alan C. Macauley, 

president of SOS Photo-Cine-Optics, announces 

the appointment of Irv Turvey as 

western manager covering the 13 western 

states, including Alaska, Hawaii, and western 

Canada, with headquarters at the Hollywood 

branch office. 

ArlBahen Is Selected 

Pioneer Man of 

Year 

MONTREAL — The Canadian Picture 

i 

Pioneers Branch) will honor as 

its Pioneer of the Year, A. P. "Art' Bahen, 

at the annual dinner dance in the Sheraton-Mount 

Royal Hotel Wednesday US), 

The award selection has never been more 

popular. Art, as he is familiarly known to 

all in the motion picture industry, has been 

in exhibition for 29 years. Bahen, a 

native of Montreal, in his younger days 

was very active in hockey, baseball, lacrosse 

and football. He was one of the founders 

and the first president of the Uons Club 

of Verdun and has always been an extremely 

devoted member of his chuixh, social 

group, business and particularly, the Picture 

Pioneers. 

Bahen first became a school teacher 

but in 1936 he went to work for Ben Garj 

son, who was then proprietor of the Verdd 

Palace Theatre. After three years there, hj 

became manager of the Kent Theatr^| 

where he worked until 1943. He then joined 

the Canadian Air Force and won his Navil 

gator's Wings. After discharge from 

R.C.A.P., he returned to the Kent Theati 

where he served until he opened 

Champlain Theatre in 1948 with a Frenc 

language fiUn policy—the first theatre 

the Odeon chain to be devoted to Fre 

films. In 1952, he became supervisor l 

Odeon Theatres in Quebec, and in 19! 

was appointed eastern division manager 

charge of all the Quebec and mariti 

provinces theatres of the Odeon circuit 

Art Bahen has devoted time and effo; 

to the Quebec Pioneers and under his pres: 

dency in 1960-61 the Pioneers greatly e 

larged their membership and with renewi 

vigor added to its charity funds, especial 

through film premieres which Bahen i: 

troduced. 

Bahen inaugurated the annual Chi-istmi 

party for all theatre employes' childre: 

which he still supervises and acts as en 

cee, in the Champlain Theatre. It was al 

dui-ing his presidency that the distribi 

tion of assistance and benevolence in eve; 

manner was greatly increased. 

Cocktails will be served at 6:30 and tl 

dinner will start at 7:30 p.m. Wednesday 

Break for 'One Man's W< 

In Congressional Record 


NEW YORK—The Frank Ross present 

tion of "One Man's Way" made the Col 

gressional Record an unprecedented twi| 

in one week. 

On the first occasion Senator Jennin 

Randolph (Dem.) of West Virginia urgl 

the legislators and staff members to f 

tend a special screening of the Uniti 

Artists release and to take advantage! 

the opportunity to "see a most enjoyal 

motion picture" and also to meet its sti 

Don Murray, who portrays famed minist| 

Norman Vincent Peale. 

The second inclusion came seven da 

later when Senator Randolph reported tt| 

tremendous success of the showing of ti 

movie. In his laudatory comments on V 

film Senator Randolph stated, "I recoimend 

'One Man's Way' to the attention' 

my colleagues and to other thoughtful pc 

sons. This is more than the story of J 

man." 

K-2 

BOXOFFICE April 13. 15l

^^(I^D THOSE BEACH BlAUftt^' 

,„esHNlCHOLSON...«RTDILLON 

_: 

'^^^jîfEVE^^ 

roDYHaCKeTTBo;^^rM,--L 

,.,„ROBwDlLLON..wiai*«ASHER 

ROBt7DillON-wiui»MASHER 

blJTACT YOUR Jlmanlaan, fntan/iationaL exchange 

ASTRAL FILMS 

LIMITED

. . Mark 

. . . Roy 

VANCOUVER 

JJan Creech, whose husband Stan operated 

the Skyway Drive-In at Kamloops 

many years, was on Pilmrow reportins} 

that Stan still is shut in since his return 

from the Will Rogers Memorial Hospital 

in Saranac Lake. N.Y.. and he misses 

his contacts with the film folk. She asked 

his friends, particularly the Pioneers, to 

come and see him when in Kamloops at 

1298 Sixth Ave., or drop him a line there. 

Jack Braverman. UA booker, suffered a 

cracked ankle in a skiing accident, and 

will be hobbling around on crutches for 

awhile. Bea Ward, booker at Paramount, 

strained a few muscles when he tripped 

and fell, and Margaret Davie escaped with 

only bruises and a stiff neck when she 

was brushed by a car as it came to a stop. 

Ivan Ackery is back on the job at the 

Orpheum. tanned and full of pep after a 

vacation spent in Hawaii, but he had to do 

a bit of coasting while "The Sword in the 

Stone" kept the cashboxes ringing during 

a holdover. Bryan Rudston-Browne of Empire-Universal 

reports the Disney opus was 

doing well all over the territory. FPC had 

a Disney film in every minor key run and 

did great Easter business . Plottel, 

sales chief for Empire-Universal, was in 

town to confer with Manager Rudston- 

Browne and to call on circuit executives. 

More than 200 crippled children and a 

like nmuber of retarded youngsters attended 

the annual Canadian Picture Pioneers 

Easter party at the Studio Theatre. Radio 

and TV coverage boosted the Easter Seal 

drive and the CPP activity. 

The quake in Alaska was not felt to any 

great extent in British Columbia, but extensive 

damage totaling $5,000,000 was 

done at Port Alberni and on Vancouver 

Island by the tidal waves set off by the 

quake. Port Alberni is a Famous Partner 

situation operated by Harold Warren, and 

the Capitol and Paramount theatres are 

on high ground and were not affected. But 

the loss of payrolls at industries located 

on low ground will hurt all business. Over 

100 families in Alberni lost everything. The 

husband of Rene Rheaume. MGM steno, 

over there on business, reported his car 


to gel in the 

BIG MONEY 

t a screen game, 

riOLLYWOOD takes top 

honor!. As a box-office attraction, 

it is 'thout equol. It has 

been a favorite wii theatre goers for 



HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. • Skokie, Illinois 

was caught in tidal wave and was badly 

damaged. 

For the first time in the memory of even 

the oldest oldtimer in Vancouver, Odeon 

did not have a single new picture opening 

in the metropolitan area for Easter week. 

All ten houses were playing holdovers, and 

all ten houses held over after Easter, which 

is some kind of a record. 

TORONTO 

XJere to grive a special boost to "Muscle 

Beach Party" was John Ashley, who 

proceeded to Hollywood to start a new 

picture in the series. As for "Muscle 

Beach," it had a crowded opening at the 

Downtown and ten other units of Nat 

Taylor's 20th Century Theatres. ... As 

relief from the rugged strife of the Stanley 

Cup hockey series, the Toronto Leafs took 

time out by gathering at the Odeon Carlton 

for a screening of "One Man's Way." 

. . . The 

Trans-Canada Telemeter concentrated on 

a few features for April bookings on its 

pay TV system here, including "Who's 

Been Sleeping in My Bed?" for nine days 

at $1.25 per performance; "Seven Days in 

May," nine-day run for $1 each, and "Four 

for Texas," five days, $1 each 

Capitol, 430 seats, the only theatre in 

Kincardine, was destroyed by fire shortly 

after the juvenile show Saturday afternoon 

but nobody was injured. The cause could 

not be determined immediately. Owner T. 

Greco estimated the loss at around 

$100,000. 

Frank H. Fisher, Odeon general manager, 

is busy with preparations for the Rotary 

International convention here June 7-11. 

He, a past president of the Toronto Rotary 

Club, is serving as a committee supervisor 

for the June meeting, and also is president 

of the Toronto Convention and Tourist 

Ass'n. 

"Dr. Strangelove" is having a successful 

engagement comparable with the length 

of its title at the North End Fairlawn 

where it has been held for an 11th week 

Jones, owner of the TePee Drive-In 

which opened here last fall, dared the icy 

temperature and snow by running a duskto-dawn 

show with five features but the 

facilities include an enclosed theatre with 

300 seats, electric in-car heaters for the 

outdoor enthusiasts, and snack bar, the 

later being kept busy through the night. 

OTTAWA 

The head office staff of the Canadian 

Broadcasting Corp. now occupies a new 

$3,000,000 building of seven floors on a 

15-acre site on the outskirts of this capital. 

Some 500 employes are accommodated 

in 175 offices. The staff previously was 

housed in seven premises throughout the 

city for which the rentals totaled $218,500 

a year. Sending congratulations on the move 

was Leonard W. Brockington, former head 

of Odeon Theatres and Canadian JARO 

and first CBC chairman. 

After the release of a stink bomb Satur- 

day afternoon in Casey Swedlove's Linden, 

police arrested 16-year-old Andre Champagne. 

Only recently the city enacted a 

bylaw to cover such offenses . . . Although 

the weather was unfavorable, more drivein 

theatres have been reopened in this 

district, including two at Cornwall— the 

Seaway, a 20th Century operation, and the 

Starlite owned by John Assaly. At Gananoque, 

George Delaney started operating the 

Skylark on Saturday and Sunday nights. 

Midnight shows were resumed in Ottawa at 

the Odeon Queensway and the 20th Century 

Britannia although the climate was 

hardly appropriate. 

The concert season continued at the FPC 

Capitol Monday night (6) with the stage 

appearance of Virtuosi di Roma, a group 

of 14 Italian instrumentalists, at a top 

admission of $4.50. Manager Charles Brennan 

interrupted "Kissin' Cousins" for the 

one-night recital . . . "Tom Jones" was in 

its eighth week at the Ottawa, and still 

going strong according to Ernie Warren. 

"Captain Newman" held for a second week 

at the three Odeons, the Elmdale, Somerset 

and Queensway. 

Manager Frank Gallop of the Centre was 

delighted with business on "Muscle Beach 

Party," the special Astral release, . . . 

The Ottawa Film Society is still active with 

shows for members at the theatre of the 

National Museum of Canada, the latest a 

Japanese program. 

FPC Attendance Trend 

Up First Time Since '53 

MONTREAL—The Famous Players Canadian 

Corp. annual report for the year 

ended Dec. 28, 1963 shows that consolidated 

net profit amounted to $2,039,287, equal 

to $1.17 a share. This compares with $2,- 

667,449 or $1.54 a share for 1962. Results 

include profits of 6 cents a share in 1963 

and 50 cents in 1962 from sale of fixed 

assets. 

Earnings from operations were up $286,- 

000 at $2,813,594, while miscellaneous income 

amounted to $1,415,684 compared tt 

$2,163,755 the year before. Depreciation 

amounted to $970,705 against $1,022,26J 

and income taxes to $1,066,116 against 

$887,743. 

R. W. Bolstad, president, reported that 

a better flow of pictures, Sunday movie! 

in more theatres, higher admission pricei 

and reduced amusement taxes contribute( 

to an improvement in theatre grosses an( 

earnings. 

For the first time in several years, the 

atre attendance was greater than in thi 

previous year, Bolstad said. This encourage 

the belief that the drastic decline in the 

atregoing which started with the adven 

of television in 1953 has finally been ar 

rested and that Famous Players can no\ 

look forward to the future with more con 

fidence than in the past few years. 

The balance sheet showed working capi 

tal of $7,008,724 on December 28 last, dow) 

$1,885,000 due in part to net capital ad 

ditions of $1,243,422 and investment o 

$1,283,029 in affiliated companies. Th 

ratio of cun-ent assets to current liabili 

ties was 6.2 to 1. Book value of share 

in affiliated companies (not in cm'rent as 

sets) exceeded $8,750,000 against a cos 

of $5,157,770. L 

Famous Players as of December 28 las W 

had an interest in 264 regular and 4# 

di'ive-in theatres. *J 

K-4 BOXOFHCE : 

: April 13, 1961

» ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO ^BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Junior Achievement Shows Rate High in Kiddy Patronage 

Program Now Fills Four 

Performances Every Six 

Weeks at Roswell, N. M., 

Through School 

Year 

A variation of the theatre kiddy series, 

called Junior Achievement Shows, at Roswell, 

N.M., now boasts a large percentage 

of the city's grade school children. Two 

theatres, the Plains and Yucca, are packed 

to near capacity twice on Saturday mornings, 

four performances in all, at six-week 

intervals during the school term. 

Ed Kidwell, manager at Roswell for 

Frontier Theatres, reports his Junior 

Achievement Shows have more built-in 

money-getting features than any kiddy 

program he knows. Kidwell presented details 

on his successful series to showmen 

attending the big Show-A-Rama spring 

convention. He related: 

"We visualized presenting a special program 

on the Saturday mornings following 

distribution of grade cards in the city and 

county grade schools. Our plan included 

the awarding of a free ticket to these shows 

to every youngster earning what is known 

as an "A Average" grade during that particular 

six-week period. 

COUNTY HAS 21 PTAs 

"Since we have had very fine cooperation 

with all of our PTA groups—we have 21 

in our county—we wanted their approval 

of the idea so we presented details of the 

plan to the PTA Area Council. We assured 

them the programs would be made up of 

all cartoons, or of features recommended 

for children by Parent's Magazine—that we 

would charge our regular admission prices, 

but that every youngster earning a qualifying 

grade during each six-week period 

would be given a free ticket to that particular 

show and that the decision of 

awarding these tickets would be left to the 

principals of each school. 

"The PTA council outlined the plan to 

all PTA groups and then reported back to 

us that they were wholeheartedly in favor 

of our idea and encouraged us to proceed. 

We then approached the city and county 

school officials, outlined our plan and received 

their blessings. 

"An outline of the idea was then prepared 

and mailed to the principals of each 

school that would be involved. This was 

Four performances, two each at the Plains and Yucca theatres, are held of each Junior Achievement show 

every six weeks during the school year at Roswell, N.M., as is evidenced by the above ouditorium scene. 

Ed Kidwell, Roswell manager for Frontier Theatres, reports the Junior Achievement program has the greatest 

possibilities of any kiddy series he has ever tried. 

nothing more than an explanation of the 

type programs we would present and advising 

them that we would check with them 

personally within a few days of the end of 

each six-week period to determine the approximate 

niunber of free tickets their 

school would require. Of couise, we also 

mentioned that the idea had been approved 

by the PTA and by school authorities. 

In addition, an explanatory letter was 

sent every grade school teacher. 

MAILING EVERY YEAR 

"We repeat this mailing every year during 

the first three weeks of the new 

school year. It reminds all teachers of the 

idea and acquaints new teachers with the 

plan. The unsolicited comments we get 

from these mailings are very encouraging. 

"At the first of each school year we discuss 

possible programs with the booking 

department. We set up the first one and 

then order our advertising. This consists 

of herald type tickets, window cards and 

a short Pilmack trailer. 

"Copy on the tickets: 

Thrs free courtesy ticket will admit 

either of these theatres in honor to of your 

achieving on "A Averoge" grade for the post 

fill SIX weelcs school period iThe principols in 

these names.) Balance of the copy is headed 

Roswell ond Chaves County SCHOLASTIC A- 

CHIEVEMENT SHOW, the dotes, theotres, proflrom 

and prices." 

"The only newspaper advertising we use 

is a reproduction of this, leaving off the 

Free Courtesy Ticket heading. Tliis advertising 

is used on the Friday evening ahead 

of the Saturday morning show. 

"While so many are not actually needed, 

we print 3.500 of these tickets to make sure 

every school will have enough on hand. In 

addition, we order 2,000-3.000 of these with 

the Free Courtesy Ticket copy omitted and 

these are used for regular handbill 

purposes. 

"Although we know from previous exi 

Continued on next page' 

BOXOFTICE Showmcmdiser : : AprU 

13, 1964 — 57 — 1

IT 

Junior Achievement Shows 

^B

. . Sponsored 

Church Coupon Deal 

Joy for 'One Man's' 

Special church discount coupons headed, 

"Exclusive Mid-America PREMIERE 

Showing . by the Council of 

Churches of Greater Kansas City," were 

distributed by Joe Borders, manager of the 

Brookside Theatre in Kansas City, for "One 

Man's Way." 

Packages of the coupons went to all the 

member churches of the council in the 

Kansas City area. Besides being good for 

a discount at the boxoffice—from $1.50 

regular admission to $1.25—each coupon 

called for a donation by the theatre of 25 

cents to a church designated by the patron. 

Thus, each individual coupon user 

and his church bnefited by the arrangement. 

Roy Hill, Fox Midwest Theatres ad director, 

assisted in the campaign. 

The coupons accounted for a big percentage 

of the admissions on this feature 

about the popular New York pulpit exponent 

of practical religion. 

> everyone... 

Ibut everyone 

îs coming to 

SEE mi 

TAKE IT FROM us... IT'S GREAT!! 

ODEON'S^^VAIENTINE 

'CHARADE" HAS DONE IT! 

In London Town - Sintt Chriitmoi Doy 

AFTEH 15 YEARS OF 

>. 

You've Modi Our Slo,' Di.in« 

And So We All. ol One 

CRESENTINS 

and 

TOP FLIGHT 

All 

"PLEASE !£ OUR VALENTINE'." 

ENTE«TAINMENT TO LONBON 

AND DISTBICT - "CHAIUDE- 

HAS BROKEN OUP ALL TIME 

KCOPD FOP A lO-JG tvr 

H Grant ;^-^,j^ ;j4 -M^êu 

PHO^^BEAT 

7th 

SENSAIIONAL WEEK 

Ward's at Albuquerque 

Joins 'Bride' Campaign 

"Mail Order Bride" received a nice twoweek 

run recently at the State Theatre in 

downtown Albuquerque, due in part to an 

effective tiein campaign with the local 

Montgomery Ward store, which came 

through with the following: 

—Ran want ads in the daily paper, advertising 

for any couple who were married 

as a result of a "mail order bride" classification 

in the Ward catalog of years past. 

—Dressed the girls in their catalog department 

in authentic period costumes of 

the 1906 era during the first week of the 

picture. 

—Purchased a block of tickets to the 

film, which were given away with $10 or 

more purchases in the store. 

The classified ad located one couple 

who were married in 1906, although not as 

the result of a "mail order catalog ad." This 

couple was given a dinner at the local Cole 

Hotel, theatre passes and a corsage. 

Wards also permitted theatre officials to 

erect a display in a street window, and the 

theatre reciprocated by doing a Ward display 

in the lobby. 

The campaign was worked out by Lino 

Coslmati, State manager, and Jesse Baca, 

director of advertising for Frontier 

Theatres. 

Canopy Bed Is Prize 

It was no run-of-the-mill coloring contest 

in Rochester, N. Y., for manager Prank 

Bassett at the Mom-oe Theatre, for his 

showing of "The Misadventures of Merlin 

Jones." Bassett had a very special one, in 

conjunction with a large local furniture 

store. This coloring contest resulted in a 

3xl4-inch co-op ad, and a donated first 

prize of a $70 canopy bed. The furniture 

store also came through with other wonderful 

prizes and plenty of in-store displays 

! 

'Riding Hood' During Easter 

Several neighborhood theatres in Chicago 

offered "Little Red Riding Hood" at special 

shows during the Easter school holidays 

for an admission of 50 cents. 

BOXOFTICE Showmondiser : : AprU 

MANAGEMENT AND STAFF OF 

IIS OUR PLEASURE 10 HAVE BEEN A 

PARI Of IHIS RECORD-BREAKING AnRACIION 

AND PERSONALLY 

RECOMMEND illOALL! 

Cary, Audrey 

Grant Hepburn 

ODEON 

"CHARADE" 

Original Ads for 'Charade' Score E for Excellence 

"Charade" came in with nine weeks of 

"sensational" business at the Odeon Theatre 

in London, Ont. Not often does the 

whole story—of the promotion and other 

factors behind a successful engagement 

come to light. However, Eddie Leigh, manager 

of the Odeon, sent in tearsheets of his 

ads on "Charade" to Charles Mason, director 

of advertising and publicity at the 

Odeon Theatres head offices in Toronto, 

who admits he "flipped" over what he 

saw. Leigh concedes the above samples of 

his work are not works of art, but the 

record speaks for itself—nine weeks of big 

business 

The above ads, all Eddie Leigh "originals," 

range from two to four columns wide. 

Ad-publicity chief Mason makes these 

comments: 

SANTA ad: "If Cassius Clay can do it, so 

can Odeon's Eddie Leigh. Want to guess 

how many people read this ad. You can 

Ben Geary Interviewed 

Ben Geary, division manager for Schine 

circuit theatres In Ohio, who is headquartered 

at the Athena Theatre in 

Athens, Ohio, was the subject of an interview 

in the local newspaper which was 

headed: "Geary Recalls Past of Local 

Theatre: Schines Started in Silent Movie 

Era." Ohio University is at Athens. One 

of his comments, on the influx of foreign 

pictures: "Their success reveals an appetite 

for culture and the unusual." 

13, 1964 — 59 — 

bet it was more than any other on the 

theatre page." 

"What a Sweetheart of 

VALENTINE ad: 

an ad!" 

HOLDOVER 6TH WEEK: "Formula for an 

eye-catching ad—Take one press ad. Mix 

in perfect balance with a properly 

cropped scene still. Add a good lead line, 

and some well-written copy, but don't 

forget the most important ingredient 

Know-How! This ad scores on all 

points: 1. Artistic balance, 2. News type 

headline and body copy. 3. Clean and 

uncluttered layout." 

really put- 

TAKE IT FROM US: "This is 

ting the staff in the picture!" 

SHOWBEAT: "Did you ever try this instead 

of using a critic's quote?" 

7TH SENSATIONAL WEEK— "You can see 

Leigh really dug Into his newspaper's 

stock mat files for this one. When did 

you last visit your newspaper's files?" 

Heralds in Shop Bags 

Jim Macris of the Ashland LOhio> Theatre 

had 2.000 four-page heralds printed 

for "Who's Minding the Store?" and got 

the J. J. Newberry store to stuff them in 

each shopping bag. As an added catch, 

Macris had lucky numbers on some of the 

heralds, as well as in the Newberry window, 

and winners received passes. Newberry's 

paid for printing the heralds and had a 

nice in-store display.

"5-XHIBITOR HAS HIS SAY 

ABOUT PICTURESI 

COLUMBIA 

Jason and the Argonauts (Col)—Todd 

Armstrong, Nancy Kovack, Gary Raymond. 

Good picture of its type, which did good 

weekend business. Played Thurs., Fri., Sat. 

Weather: Clear and cold.—Terry Axley, 

New Theatre, England, Ark. Pop. 2,136. 

Reluctant Saint, The (Col)—Maximilian 

Schell, Ricardo Montalban, Lea Padovani. 

This is an excellent film about the life of 

St. Gulseppe Desa and, although this is a 

98 per cent Catholic town, our people just 

weren't interested. It is a film that needs 

special handling. Business poor. People 

aren't interested in religious themes anymore.—Paul 

Fom-nier, Acadia Theatre, St. 

Leonard, N. B. Pop. 2,150. 

Runningf Man, The (Col)—Laurence Harvey, 

Lee Remick, Alan Bates. Action fans 

certainly should go for this fine effort 

from Columbia. This is well done in all departments. 

Lee Remick never looked prettier. 

Played Fri., Sat. Weather: Rain.— I. 

Roche, Starlite Drive-In, Chipley, Fla. 

METRO-GOLDWYN-MAYER 

Come Fly With Me (MGM) — Dolores 

Hart, Hugh O'Brian, Karl Boehm. 'Very 

good. Need more with the same cast. Played 

Sun., Mon.—S. T. Jackson, Jackson Theatre, 

Flomaton, Ala. Pop. 1,480. 

Drums of Africa (MGM)—Frankie Avalon, 

Mariette Hartley, Lloyd Bochner. Not 

a bad picture with some fine shots of 

Africa. Of marquee value, but a tough job 

for Frankie Avalon to carry alone. Did below 

average business. Don't pass it, though, 

as part of a double-bill. Played Thurs., Fri., 

Sat. Weather: Cold.—Joseph Machetta, 

Emerson Theatre, Brush, Colo. 

Flipper (MGM)—Chuck Connors, Luke 

Halpin, Kathleen Maguire. Played this 

Christmas weekend and like so many of 

Disney's pictm-es on this order it drew the 

kids but no adults. My kid price is not such 

that I can pay film rental with it. Played 

Wed. through Sat., Weather: Real good for 

winter.—M. W. Long, Lans Theatre, Lansing, 

Iowa. 

Hootenanny Hoot (MGM)—Peter Breck, 

Pamela Austin, Ruta Lee, Joby Baker. 

Struck the right chord with this one. Just 

plain corn, and how they did like it. More 

hootenannies would be welcome. So would 

some more Ma and Pa Kettles and some 

Tor Love or Money' 

A Crowd-Pleaser 

More laughter, more chuckles, more 

pleasant remarks on "For Love or 

Money" than "The ThriU of It AU." 

When they roar so loud you can hear it 

in the projection booth, it's a crowdpleaser. 

Many commented it was the 

best comedy in montlis. Mitzi Gaynor 

was better than Doris Day. Gross as 

good as "Thrill of It All" against heavy 

competition. The "B" rating here stood 

for boxoffice. 

KEN CHRISTIANSON 

Roxy Theatre 

Washburn, N.D. 

Proper Preselling 

Vital to Showman 

Twentieth-Fox can distribute more 

fine pictures without proper preselling 

than any important distributor in the 

U.S.A. "The Leopard," starring Burt 

Lancaster, was an excellent example. 

When will such companies take a lesson 

from Walt Disney? No one, but 

no one, is in a better position to presell 

a picture on an economic scale than 

the producer and/or distributor. 

Marion Theatre, 

Marion, S. C. 

ART RICHARDS 

more Francis-type shows. They sell popcorn. 

What more can one ask nowadays? 

Played Thurs., Fri., Sat. Weather: Cold. 

Carl W. Veseth, Villa Theatre, Malta, Mont. 

In the Cool of the Day (MGM)—Peter 

Finch, Jane Fonda, Angela Lansbury. This 

is a depressingly dull drama, poorly acted, 

and directed that even some excellent photography 

doesn't save from being an utter 

bore. Seriously now, why does MGM spend 

so much money on trash like this? No wonder 

they suffered a loss in '63. Miss Fonda's 

performance (she has given good performances 

in the past) is so poor it is laughable 

from start to finish. Played Tues., Wed., 

Thurs., Weather: Cold—Paul Fournier, Acadia 

Theatre, St. Leonard, N. B. Pop. 2,150. 

V.I.P.S, The (MGM)—Elizabeth Taylor, 

Richard Burton, Louis Jourdan. Strictly an 

art picture. Not for small towns. Well acted, 

all talk and no action. Regret we played it. 

Our main core of patrons, the teenagers, 

didn't like it. Played Sun., Mon.—Leonard 

J. Leise, Roxy Theatre, Randolph, Neb. 

PARAMOUNT 

Come Blow Your Horn (Para)—Frank 

Sinatra, Lee J. Cobb, Molly Picon. A highly 

tooted picture that didn't live up to expectations. 

From the title people thought 

it was a musical and musicals don't go 

over very big here. Played Wed. through 

Sat. (New Years). Weather: Good.—M. W. 

Long, Lans Theatre, Lansing, Iowa. 

Donovan's Reef (Para)-—John Wayne, 

Lee Marvin, Jack Warden. For the action 

fans, and most of our young patrons are, 

here is a fast-paced, colorful pictui'e. This 

did better than average at the boxoffice. 

Played Fri., Sat., Sun. Weather: Cold. 

C. D. Simmons, Grace Theatre Grace, Ida. 

New Kind of Love, A (Para)—Paul Newman, 

Joanne Woodward, Thelma Ritter. I 

did very well with this one and nobody is 

more surprised than I am, as I thought it 

would be too sophisticated to do much 

business. Played Thurs. through Sun. 

Weather: Fine.—Jim Fraser, Auditorium 

Theatre, Red Wing, Minn. Pop. 12,500. 

Nutty Professor, The (Para)—Jerry 

Lewis, Stella Stevens, Del Moore. The 

highest grossing Jerry Lewis pictui'e I have 

ever played, and most favorable comment. 

Some came to see it twice. Boom business. 

Played Thurs., Fri., Sat. Weather: Cool and 

wet.—Terry Axley, New Theatre, England, 

Ark. Pop. 2,136. 

CENTURY-FOX 

20th 

Condemned of Altona, The (20th-Fox)— 

Sophia Loren, Maximilian Schell, Fredric 

March. Expected little, got less. No appeal 

for general patronage. Lucky to get film 

rental back. Played Fri., Sat.—Leonard J. 

Leise, Roxy Theatre, Randolph, Neb. 

Lion, The (20th-Fox)—William Holden, 

Trevor Howard, Capucine. A real good action 

picture. Lots of wild animals. A good 

love story and a wonderful kid. Played Sat. 

—John M. Bailey, Opera House, Miltonvale, 

Kas. Pop. 911. 

UNITED ARTISTS 

Great Escape, The (UA) — Steve Mc- 

Queen, James Garner, Richard Attenborough. 

A very good picture. The war 

picture customers were very happy with 

this one.—John Bailey, Opera House, Miltonvale, 

Kas. 

I Could Go on Singing (UA)—Judy Garland, 

Dirk Bogarde, Jack Klugman, Aline 

MacMahon. This gave us the poorest 

grosses of the whole year. Sat around all 

evening for sixteen dollars, and NO popcorn 

income. She used to be my favorite, 

but was very much astonished to have 

folks say, "She's been on TV so much 

we're tired of her." Hope the idiot lantern 

doesn't gobble up the rest of them. Played 

Wed. Weather: Pair.—Carl W. Veseth, Villa 

Theatre, Malta, Mont. 

UNIVERSAL 

Gathering of Eagles, A (Univ) — Rock 

Hudson, Rod Taylor, Mary Peach. Comments 

from departing patrons were good. 

Not too many young students — these 

youngsters are interested in space (or 

something), but the oldsters of 35 on up 

thought it great. Well made and in 

Cinemascope, which made it better. Played 

Sun., Mon., Tues. Weather: Zero.—Carl W. 

Veseth, Villa Theatre, Malta, Mont. Pop. 

2,100. 

Thrill of It All, The (Univ)—Doris Day, 

James Garner, Arlene Francis. A laughloaded 

Doris Day comedy enjoyed by above 

average crowds, but not up to other Doris 

Day pictures. Guess we played too old. 

Wish I had one like this every other Sunday. 

Played Sun., Mon. Weather: Fair to 

cold.—Ken Christianson, Roxy Theatre, 

Washburn, N. Dakota. 

WARNER BROS. 

Palm Springs Weekend (WB) — Troy 

Donahue, Connie Stevens, Ty Hardin. A 

cube pictm-e that the teenagers loved'. 

The "B" rating hurt some in our Catholic 

locality. Played Sun., Mon., Tues.—Ken 

Brechler, Town Theatre, Darlington, Wis. 

Pop. 2,500. 

Gets Finest Comments 

On 'Great Escape' 

One of the finest interest-holding 

pictures of all time, "The Great Escape" 

drew nothing but the finest comments. 

Did not draw as well as expected, but 

did above average. We need a lot more 

like this one, and the theatre will really 

boom. 

LEONARD J. LEISE 

Roxy Theatre 

Randolph, Neb. 

.10- 

'the 

— GO — BOXOFFICE Showmcmdiser : : April 13, 1964

1 

2792 

[ 

2810 

I 

An interpretive onolysis of lay and tradepress reviews. Running time is in parentheses. Ttic plus ond 

minus signs indicote degree or merit. Listings cover current reviews, updotcd reguloriy. This deportment 

for CincmoScope; V VistoVision; 

also serves as on ALPHABETICAL INDEX to teoture releases. (C) is 

f) Ponovision; (t) Techniromo; s Other onamorphic processes. Symbol U denotes BOXOFFICE Blue Ribbon 

Award; © color photography. Legion of Decency (LOD) rotings: Al— Unobicctionoble tor General Potronage; 

A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; A4 Morally 

Unobjectionable for Adults, with Reservations; B—Ob|ectionablo In Part for all; C—Condsmnod. For 

listings by company in the order of release, see FEATURE CHART. 

Review digest 

AND ALPHABETICAL INDEX 

tt Very Good; + Good; Very Poor. In the summary H is rated 2 pluses, ~ as 2 minuses. 

2789 Act One (110) Bio Dr WB 12-23-63 A2 

2811 Advance to the Re.ir (97) .P Com. .MGM 3-23-64 

2800 Affair of the Skin. An (102) Dr. .Zenith 2-10-64 C 

2767 All the Way Home (103) Dr Para 9-30-63 A2 

27S7 @Alone Against Rome 

(100) Rom Spec Parade 12-16-63 

America America (174) Dr WB 1- 6-64 A3 

2803 ... And Suddenly It's Murder 

(90) C Royal 2-24-64 A2 

Any Number Can Win (116) 

Adv-Dr MGM 10-28-63 

—B 

@Ballad of a Hussar, The 

(94) Operetta Artkino 7-29-63 

©Beci

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; t Good; - Fair; - Poor; - Very Poor. In the summary 

ti Is rated 2 pluses, - os 2 minuses. 

:» & 

6 - * Sl 2i 

2793 Man in the Middle, 

The (94) Drama © 20th-Fox 

2796 ©Mans Favorite Sport? (120) Farce Univ 

2793 Man Wlio Couldn't Walk. 

The (64) Adv Dr Falcon 

©Marriage of Fioaro, Ttie (105) 

Fr. Classic Union 

2761 ©Mary. Mary (126) Comedy WB 

2779©McLintock! (127) ® Com West UA 

2794 ©Misadventures of Merlin 

Jones. The (S8) Comedy BV 

Monkey in Winter (104) Com Dr..MGM 

2785 Move Over, Darling (103) 

i£> Com 20th-Fox 

Music Room. The (93) Drama. . 

2758 Murder at the Gallop (81) 

Mystery-Corn 

2670 Murder Can Be Deadly 

Harrison 

MGM 

(60) Sus. Melodr Colorama 

2748 Murder on the Campus 

(61) Mys-Melo Colorama 

©Muriel (115) Drama Lopert 

2813 ©Muscle Beach Party 

(90) igj Com Dr AIR 

My Life to Live (85) Drama Union 

My Name Is Ivan (97) Melodr.. Sig Shore 

My Hobo (98) Comedy Toho 

2767©My Son, the Hero (111) Ac Dr.UA 

©My Enemy, the Sea 

(97) Adv Doc Ishihari 2- 

—N— 

Naked Autumn (98) ® Drama UMPO 1- 

2765 ©Nature's Sweethearts (63) Ikay 9- 

2755 ©Nero's MisUess (86) © 

Period Comedy MFI 8- 

2760 ©New Kind of Love, A (110) Com Para 9- 

2797 Night Encounter (SO) War Susp Dr Shawn 2- 

2815 Night Must Fall (105) Cr Drama.. MGM 4- 

2801 No, My Darling Daughter! 

(96) Com. .Rank-Zenith 2- 

2808 No Tree in the Street 

(%) MeloDr Seven Arts 3- 

2777 Nurse on Wheels (86) Cora Janus 11- 

1-20-64 B 

1-27-64

pMture productions by company in order of reieose. Running time is in porenttieiet. ® Is tor ClncmoScopo; 

fe VistoVision; ® Ponovision; ® Techniromo; :§) Other onomorptiic processes. Symbol O denotes BOXOFFICE 

Slue Ribbon Award; Q Color Photogrophy. Letters and combinations thereof indicoto story type—(Comploto 

key on next page). For review dates ond Picture Guide page numbers, see REVIEW DIGEST. 

Feature 

chart 

ALLIED ARTISTS | it

FEATURE 

CHART 

EMBASSY 5 

a 

The key to IcHers and umblnoNoni thereof Indicating story type: (Ad) Adventure Drama; (Ac) Action 

Drama; An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Drama 

with Music; (Doc) Documentary; (D) Drama; (F) FantaTy;(Ho) Horror Oramo; (Hi) Historicot Drama; (M) Musical; 

(My) Mystery; (OD) Outdoor Dramo (S) Spectacle; (SF) Science-Fiction; (W) Western. 

'I

. . (41) 

.D. 

. Feb 

.Comedy. 

. D. 

FEATURE 

CHART 

UNIVERSAL t± WARNER BROS. 

OKiss 0* the Vampire 

(88) Ho.. 6318 

Cllrturd Bvuis, Jennifer Daniels. 

liMvvard De Souza 

©Charaile C120) ® . . . .MyC. .6401 

Gary Grant. Audrey Hepburn. 

Walter Matthau. James Coburn 

Young and Willino (112) . .0. .6402 

Virginia Maskell, Paul Rogers 

The Dream Maker (86) ..M..6404 

Tommy Steele. Michael Medwln 

©Man's Favorite Sport? 

(120) C..S405 

Rock Hudson. Paula PreDtlss, 

Maria Perschy 

©The Brass Bottle (89) C 6409 

. . . . 

Tony Randall, Burl Ives, Battwa 

Bden 

©The Castilian (129) ® AD.. 352 

Cesar Homero, Krankle Avalon, 

Broderlck Crawford. Allda Valll 

Wall of Norse (112) Ac .351 

Suzanne I'leshette. Ty Hardin, 

Dorothy I'rovlne 

©For Love or Money (108) C..6319 

Kirk Douglas, Mllzl Oaynor, 

©Rampage 

liobert MItchum, 

(98) Ad. 353 

Marttaielll, 

Elsa 

Jack Hawkins 

(ilg Young. Thelma Hitter 

He Riiles Tall (84) ...W .6408 

Tony Young, Jo Morrow. Dan Duryea 

The Raiders Dr.. 6410 

Robert Dilp, Brian Keith. 

JudI 

Meredith 

Hide and Seek D..6406 

Curt Jurgens. Janet Munro 

Marnie 0.. 

Tiripi Hedren, Sean 0)nnery 

©The Chalk Garden (105) D.. 

Deborah Kerr, John Mills 

©The Evil of Frankenstein 

(87) Ho.. 

Peter Custilng, Kathy Wild 

©Mary. Mary (126) C..354 

Debbie Iteynolds, Barry Nelson 

Michael Itennle 

©Palm Springs Weekend 

(100) CO.. 355 

Troy Donahue. Connie Stevens 

Dead Ringer (115) D..357 

Bette Davis, Karl Jlalden 

©Dark Purpme (97) D..6403 Dr. Cripocn (98) D..361 

Donald Pleasenee. Justice 

Shirley Jones, Rossano Braizl. 

J. R. 

Sanders 

Cieorge 

Pre-release 

America America (168) ...D..358 

Status (xiallells, Elena Karam 

©The Incredible Mr. 

Limpet (99) C. .359 

Don Kootts, Carole Coot. Jack 

Weston, Andrew Duggan 

©Captain Newman (126) . .CD. .6407 Act One (110) D..362 

Gregory Peck, Tony Curtis, 

Jason Robards Jr., George Hamilton 

.\ngle Dickinson 

Ell Wallach 

©A Distant Trumpet (..)..D..363 

Troy Donahue. Suzanne Pleshette 

FBI Code 98 (104) D..364 

Jack Kelly. Ray Danton. Andrew 

Duggan 

©Robin and the 7 Hoods 

(120) rr. C. .365 

Frank Sinatra. Dean Martin 

©Ensign Pulver (104) >?iC,.366 

Robert Walker. Burl Itee 

A. D. P. 

©Bullet for Billy the Kid 

(62) West.. Nov 63 

.Steve Brodle 

APEX 

Hand the Trap (90) Jul 63 

in 

Elsa DarUel. Francisco Habal 

ARTKINO 

The Great Battle of Europe 

(60) Doc. Jan 64 

ASTOR 

During One Night (S4)..D.. 

Don Horisenko. Susan Hampshire 

Five Minutes to Live (80) Cr. 

Julumy Cash. Donald Woods 

ATLANTIC PICTURES 

Invitation to Murder 

(65) Sus Dr. June 63 

Robert Beatty. Usa Danlely 

BOXOFFICE SPECTACULARS 

©Blood Feast 

(71) Ho. .MeloDr. .Sep 63 

Tliomas Wood, Mai Arnold 

©Two Thousand Maniacs 

(84) Ho Melo. .Mar 64 

Coruiie Mason, Thomas Wood 

Scum of the Earth! (75) MeloDr... 

Vickie Miles. Tliomas Sweetwood 

S.wdra Sinclair 

BRENNER, JOSEPH ASSOCIATES 

Karate (80) Ad.. 

Joel Holt. Frank Blaine 

Ravaged (73) Semi Doc 

CINEMA DISTRIBUTORS OF 

AMERICA 

I Hate Your Guts (87) D..Jun63 

Willlara ShatJier, Beverly fjinsford 

Flesh Eaters, The (92) SF Jan 64 

Peter Koslcct, Barbara Wilkin 

Fat Black Pussy Cat. 

The (90) D..64 

Frank Jamus. Janet Damon 

©4 for Texas (115) D. .356 Common Law Wife (81) Melo 

Krnnk Sinatra. Dean Jlartln. 

Lacy Kelly. Shugfoot Ralney 

Anita Ekberg. Ursula Andress CINEMA-VIDEO 

of The Right Hand the 

Devil (72) The Man From Galveston 

Ho. Jul 63 

(57) D..360 

Aram Katcher. Lisa McDonald 

Preston Foster. 

Jeffrey Hunter, Hot Head (72) D..Jul 63 

Joanna Moore 

John Delgar, Robert Glenn 

Perils of the Jungle 

(..) D.. Aug 63 

Clyde Beatty, Stanley Farrar 

No Man's Land (72) Dec 63 

Russ Harvey, Kim Lee 

Week-End (84) D.. Feb 64 

Jens Osterholm. Blrglt Bruel 

©Handle With Care 

(S2) Mus. .Mar 64 

Georgia (Srr. Otis Green (all Nefro) 

COLORAMA 

Murder on the Campus 

(61) My.. June 63 

Terence Longdon. Donald Gray 

The Girl Himteri (103) Mys. .Jun S3 

Mickey Splllane. Lloyd Nolan 

Murder Can Be Deadly 

(60) My. July 63 

Liz Fraser. Kenneth Griffith . . 

CROWN-INTERNATIONAL 

T»rified (81) Ac. .Sep 63 

Rod Lauren, Tracy Olsen 

As Nature Intended (64) D..0ct63 

Pamela Green 

The Skydlvers (75) . . 

A*r . . II«f 63 

Kevin C«.sey, Eric Tomlln 

Madmen of Mandoras 

(75) SF..Hov63 

Walter Stoeker, Audrey Ct\n 

DAVIS DISTRIBUTORS 

©Passion Holiday 

(7S) Melo.. Nov 63 

Christy Foushce. Linda Hall 

EMERSON FILM ENTERPRISES 

©The King's Musketeers 

(96) Ac. .Jul 63 

Sebastian Cabot, Jeffrey Stone 

Monstrosity (65) Ho. Sep 63 

Erlka Peters. Judy Bamber 

The Jolly Genie 

Fantasy . . Jan 64 

A Swingin' Affair (85) Dr.. Dee 63 

Arllne Judge. Bill Wellman 

Two Living One Dead 

(92) Dee 63 

VirgUila Traveta 

McKenna. Bill 

©Halfway Honeymoon 

(95) Dr.. 

Ludmllla Tchertna. Anthony Steele 

EVE PRODUCTIONS 

©Europe in the Raw 

(70) Novelty. Nov 63 

FAIRWAY INTX FILMS 

The Sadist (84) Ac. Jul 63 

Arch Hall Jr. Helen Hovey 

©The Incredibly Strange Creatures 

Who Stopped Living and Became 

Mixed Up Zombies! 

(..) Mus Feb 64 

Caib Brandt, Carolyn Brandt 

©What's Up Fronfl (85).. Jun 64 

Tommy Holden. Marilyn Manning 

©Tickled Pink (7S) Jul 64 

Tommy Holden, June Parr, 

Margo MeWlnf 

MISCELLANEOUS 

FALCON 

The Man Who Couldn't 

Walk (64) Adv.. Jan 64 

Rric I'ohlntan, Peter Reynolds, Pat 

Clavin 

FANFARE 

The Playgirls and the Vampire 

(76) Ho MeloDr .Aug 63 

LyU Itucco. Marin Giovanninl 

FILM-MAKERS 

Twice a Man 

(60) Exper Feat. ..Dec 63 

I'inil Kllb. Albert Torjersen 

FUTURAMIC-SR 

The Glass Cage 1W/2) Sus Dr Dec 63 

John Hoyt. Ellslia Cook 

Lonnie (75) Susp Dr Dec 63 

Scolt Marlowe. Frank Sllvera 

GILLMAN FILMS 

Stranije Lovers (73) D.. Mar 64 

\V:ilt,r Ku.nlg. S.dly U Cuycr, 

Kl.uiie Ka>u 

GLOBE 

Journey Into Nowliire 

(75) Susp Dr. Dec 63 

Sonja Tony Wright 

Zlemann, 

The Ship of Condemned 

Women (83) Melo..Noit63 

Kerlma. EJttore Mannl 

GOVERNOR 

Carry On Regardless 

(87) C. Jul 63 

Sidney James. Kenneth Coruior 

The Lady Doctor (103) ..C. Nov 63 

Abbe l>ane, Vlttorlo DeSlea, Toto 

A Touch of Hell (87) D . 64 

jVnIhony Quale, Barah Churchill, 

Tomorrow at Ten (..).. D Mar 64 

. . 

John Gregson. Alec Clunes. 

HANSEN ENTERPRISES-SR 

The Slime People 

(60) Ho.. Oct 63 

Robert Hutlon, Les Tremayne 

The Crawling Hand 

(89) SF..0ct63 

Peter Brack, Kent Taylor, 

Rod Lauren 

HARLEQUIN-SR 

Promises! Promises! 

(75) C. Oct 63 

Jayne Mansfield, Marie McDonald. 

HERTS-LION INT'L 

©The Telegian 

(75) © ScFie Feb 64 

of Dungeons Horror (74) Ho.. Feb 64 

Russ Harvey 

©Gorilla (90) ® Adv.. Mar 64 

Ola Petry 

The Captives (75) Adv..Mar64 

Christine Doerraer, Susan Korda 

Bay of St. Michel (90) . Apr 64 

Keenan Wynn, Mai Zetterllng 

©White Hunter (86) 

(D Doc. .Apr 64 

George Michael, June Micbael 

JANUS 

Sparrows Can't Sing 

(93) C. Jun 63 

James Windsor 

Booth. Barbara 

Heavens Above (117) C. .Jun 63 

Peter Sellers, Cecil Parker. Brock 

Peters 

The Face of War (105) Doc. Nov S3 

Just Once More (78) Melo. -Aug 63 

LUU Bergman, Gosta Etanan 

Nurse on Wheels (86) C. Nov 63 

Juliet Mills, Ronald Lewis 

The Guest (105) D. Feb 64 

Donald Pleascnce, Alan Bates 

KENNEDY 

.0.. Iron Angel (71) War Feb 64 

Da\1s. Jim Margo Wood 

LAKE ENTERPRISES 

Is There Still Room in Hell 

(90) Sus Dr.. Jul 63 

Barbara Valentin. Paul Glawion 

LOPERT FILMS 

©Tom Jones (131) C. Oct 63 

Albert Finney, Susannah Tort 

Nov 63 

©Muriel (115) 

©Buddha (134) 

D.. 

D. Jan 64 

Kojlno HonKS. Maehiko Kyo 

MEDALLION 

©Alone Against Rome 

..(100) ® Dec 63 

Rossana Podesta, Jeffries l^ng 

(3The Witch's Curse 

(78) (S) 0. Nov 63 

Kirk Morris. Helene CTlannel 

The Wastrel (84) D. Mar 64 

Van Henin. Ellle LambettI 

©The Avenger (108) ® D.. Mar 64 

Steve Reeves. Cupla Marller 

©Duel of Champions 

( . . ) (T D . 

.\\m Lidd 

. May 64 

©Invasion 1700 (..) ® 0.. May 64 

Jeaiuie O.iin. John D. Barrymore 

MOTION PICTURE INVESTORS 

The Checkered Flag (83) July 63 

EvpljT Klne (Tiarles 0. Martin 

MPA FEATURE FILMS 

Four for the Morgue (84). Ac 

Slirr H«rr1». l/xil« (Mrto 

PACEMAKER PICTURES 

©Fire in the Flesh 

(80) MeloDr. Jul 63 

riaudlne Dupuls. Brno CVlsa 

Date 

PARADE RELEASING ORG. 

©Cavalry Command 

(84) Ad Oct 63 

Jolin Agar. Richard Arlen. Myroo 

llealy 

©Ballad of a Gunfighter 

(84) Ad. .Sep 63 

Marty Itnbblni 

Shell Shock (84) Drama Jan 64 

Biarh DIckerson, Carl Oow, 

PROMINENT FILMS 

Macbeth (120) D.. Oct 63 

M.mrire Eâri.s. Judith Anderson 

RANK-ZENITH 

No, My Darling Daughter! 

(96) Com. .Feb 64 

.\lli-li:u-l lli'iltrave, Mlcluu-I Craig 

RIVIERA PRODUCTIONS 

©The Starfighlers (81) Jan 64 

ROYAL FILMS INT'L 

The Steppe (. .) Dr. .Oct 63 

Charles Vanel, Marina Vlady 

The Reluctant Saint (105) .CD.. 

Maximilian Schell, lllc.irdo Muntalbali 

of The Hunchback Rome 

(84) MeloDr. .Nov 63 

Maria Ferrero 

(^^raUl Blaln, Anna 

©Love on a Pillow 

(102) perd Stnidwlek 

WESTFIELD PRODUCTIONS 

©Playgirls International 

(71) Doc Ok S3 

Betty Andrew.*. Rlleen Traynor 

WOOLNER BROS. 

Edgar Allan Poe's Castle of 

Blood (91) Ho Apr 64 

Hirbara S'rcle. Rltlere 

(;ecrte 

©Hercules in the Haunted 

World (89) T Ho Apr 64 

Oirbtopber Lee. Be« Parts 

Invasion From the Moon 

(86) SF Jun64 

ZENrra 

OTI»r» Tahiti (100) ..Dr.IInO 

James Mason. Jotn Mills 

An Affair of the Skin 

(102) D.. Jan 64 

VIveca Undfors. Kertn McCarthy

. 

Feb 

May 

. . Aug 

. 

Nov 

^HORTS CHART 

BUENA VISTA 

(All In color) 

FEATURETTTE SPECIALS 

5049 YellowslHie Cubs (47) May 63 

114 The Hound That Thought 

He Was a Raccoon (48) 

118 Horse With the Flylno Tail 

(48) 

150 Yellowstone Cubs (48) 

0094 Lfoend of Sleepy Hollow (33) . 

REISSUE CARTOONS 

19301 The Little Whirlwind (7) . 

19302 The Whalers (7) 

19303 First Aiders (7) 

19304 The Army Mascot (7) .... 

19305 Goofy Gymnastics (7) 

19306 Home Made Home (7) 

19307 Foul Hunting (7) 

19308 Timber (7) 

19309 Truant Officer Donald (7) .. 

19310 Golden Eggs (7) 

19311 Test Pilot Donald (7) 

19312 Lambert, the Sheepish 

Lion (7) 

SINGLE REEL CARTOONS 

The Lilterbug (7) 

123 

101 How to Have an Accident 

at Work (7) 

149 Toot, Whistle. Plunk 4 Boom 

TWO-REEL CARTOON SPECIALS 

122 Donald and the Wheel (18).. 

119 Saga of Windwagon Smith (14) . 

102 Noah's Ark (20) 

0097 Goliath II (15) 

139 A Symposium on Popular 

Songs (20) 

THREE REEL LIVE ACTION 

SPECIALS 

106 Mysteries of the Deep (25) 

105 Islands of the Sea (28) 

0099 Eyes in Outer Space (26) 

THREE REEL CINEMASCOPE 

0079 Japan (28) 

0086 The Danube (27) 

THREE REEL REISSUE 

127 Bear Country (33) 

131 Water Birds (31) 

137 The Olympic Elk (27) 

COLUMBIA 

ASSORTED & COMEDY FAVORITES 

(Reissues) 

7436 Pardon My Terror 

(16'/2) June 63 

4421 Down 63 

the Hatch (17'/,) Sep 

4422 How Sory I Am (18) Nov 63 

4431 Kids Will Be Kids (16) 

Oct 63 

Nov 63 

4432 Tricky Chicks (16'/2) . . 

4433 A Hunting They Did 

Go (leVa) Dee 63 

CANDID MICROPHONE 

(Reissues) 

7556 No. 6, Series 4 (9V2) Jul 63 

4551 No. Series 5 (lO'/j) Sep 63 

1. 

4552 No. 2, Series 5 (lir.Nov63 

COLOR FAVORITES 

(Technicolor Reissues) 

7614 Bon Bon Parade (8) Jon 63 

7615Madelhi« (7) Jul «S 

4601 Carnival Courage (7).. Sep 63 

4602 Woodman Spare that 

Tree (71/2) Sep 63 

4603 Up'n Atom (6) Oct 63 

4604 Robin Hoodlum (7) Nov 63 

4605 Two Lazy Crows (7) Nov 63 

. . 

4606 Leave Us Chase It 

i^/z) Dee 63 

LOOPY de LOOP 

(Color Cartoons) 

7709 Sheen Stealers 

Anonymous (7) Jun 63 

7710 Wolf in Sheep's Clothing 

Opinions on Current Productions 

Symbot © denotes color; © CimmaScopa; ® VhtoVision; ® Tcchnlroma; §! other 

ÊATURE REVIEWS 

phic proccssoi. For story synopsis ch pJcturv, %%m r«v«r«» «ld«. 

The Chalk Garden 

Ratio; Drama 

1.85-1 O 

Universal ( ) 106 Minutes Rel. June '64 

Ross Hunter, producer of many of Universal's biggest 

comedy hits, now turns to a fine, perceptive and engrossing 

drama pitting fiery youtli against eccentric old age 

a class production which will also appeal to general 

audiences. Teen age Hayley Mills will attract her age 

group, Deborah Kerr is an established favorite and John 

Mills and Dame Edith Evans are among Britain's finest 

with the 75-year-old actress certain to be nominated for 

next year's Academy Awards for her portrayal of an imperious, 

yet likable, grandmother. Adapted by John 

Michael Hayes from Enid Bagnold's Broadway and 

London stage hit, this, too, relies heavily on the clash 

of strong personalities, but gains immeasurably from taut 

direction by Ronald Neame, biting dialog and from the 

striking camera work of England's seacoast with its 

towering chalk cliffs, photographed in Technicolor by 

Arthur Ibbetson. Miss Mills reaches young maturity with 

this challenging performance of a lonely girl who seems 

to resent affection and Miss Kerr is equally effective as 

her governess, a woman with a mysterious past. Miss 

Evans and another familiar veteran, Felix Aylmer, make 

their scenes memorable and moving. This picture will be 

discussed by women patrons. 

Hayley Mills, Deborah Kerr, John Mills, Edith Evans, 

Felix Aylmer, Elizabeth Sellars, Lally Bowers. 

Devil-Ship Pirates 

Ratio: Adventure Drama 

2.55-1 ® © 

Columbia (019) 86 Minutes Rel. May '64 

This Hammer Film production is lacking in cast names 

for marquee value but has all the elements of pirate 

dramas for entertainment of the exciting kind. It is well 

acted and the direction by Don Sharp keeps the story 

moving in competent fashion. Anthony Nelson Keys did 

not spare expense in producing the Jimmy Sangster 

screenplay, building a ship to be destroyed that was a 

combination of Drake's "The Golden Hind" and the 

Pilgrims' "Mayflower," with a few Spanish touches added. 

The Cornish village and costumes of the \illagers as well 

as those of the pirates give a colorful aspect, in Eastman 

Color by Pathe. Action scenes are taut with suspense and 

while romance is secondary as a theme, the women are 

beautiful enough for more than the minor roles they play. 

The plausible story line does not prolong brutality sequences 

but brings out the ruthless measures of pirates in 

general—and also emphasizes the advantages of modern 

communications. This is a good action picture to run on 

a double bill for general audiences but cannot stand alone 

in most situations. Swiss actor Christopher Lee has been 

seen in other Hammer films and in many Continental 

productions. 

Christopher Lee, Andrew Keir, John Cairney, Michael 

Ripper, Duncan Lamont, Barry Warren, Natasha Pyne. 

What's Up Front! 

Fairway Int'l ( ) 83 Minutes Rel. June '64 

There are plenty of laughs in this modestly produced 

comedy to please generally. Technicolor and beautiful 

girls in the cast are appealing. While the story is about 

a bra salesman and his experiences selling door-to-door, 

there isn't anything that can be called objectionable for 

family audiences. Some situations appear at first to be 

risque, but never actually turn out that way. Arch Hall, 

president of Fairway International, has a leading role 

in the film as the bra manufacturer and father of the 

heroine. Hall acts under his thespian name of 'William 

Walters. He wrote the original story and also collaborated 

on the screenplay with Bob Wehling. the director. Tommy 

Holden, as the traveling salesman, is remindful of veteran 

comedians Charlie Chase and Charlie Chaplin in looks 

and in similar type of roles—meek but determined to get 

ahead. The audience's interest is held from start to a 

whirlwind finish, wondering what is going to happen 

next as the bra salesman travels across the country. 

Marilyn Manning, known from other Fairway films, 

plays a prominent part. Carolyn Walker, a newcomer, is 

pleasing as the attractive girl Holden wins. Anthony M. 

Lanza produced. In Technicolor. 

Tommy Holden, Marilyn Manning, Carolyn Walker, 

Carmen Bonacci, William Watters, Nancy Czar. 

What a Way to Go! 

Ratio: Farce-Comedy with Mulic 

2,35-1 c O 

20th-I'ox 

Producer Arthur P. Jacobs has wrapped a blK, bouncy. 

glittering entertainment package with laughs galore and 

a cast of top-flight stars to insure smash gro.sses in any 

type of situation. The .screenplay by Betty Comden and 

Adolph Green, who also contribute a wonderfully nostalgic 

song-and-dance number for the nimble Gene Kelly 

and Shirley MacLame, is delightfully daffy and designed 

strictly for fun. Shnley, who wears a succe.ssion of dazzling 

far-out Edith Head costumes to make the ladies gasp, 

romances with Robert Mitchum, Paul Newman, Dean 

Martin, Bob Cummings and Dick Van Dyke, in addition to 

Kelly— this is a cast exhibitors dream about. Eech of the 

male stars is seen only briefly, but effectively, as men who 

pass through the life of a small town girl who inherits 

their millions and becomes wealthy but wants to sign over 

her money to Internal Revenue Service. Of the various 

episodes, Kelly's is the flashiest and best but Mitchum's 

scenes are the most stylish and Martin and Van Dyke 

both very sympathetic. Newman's talents are largely 

wasted in a ridiculous satire on abstract art. Director 

J. Lee Thompson keeps the proceedings fast-moving 

throughout. De Luxe Color and Cinemascope add production 

polish. 

Shirley MacLaine, Paul Newman, Robert Mitchum, 

Dean Martin, Gene Kelly, Bob Cummings, 

The Strangler 

^^, 

Allied Artists (6403) 89 Minutes Rel. >Iarch '64 

Samuel Bischoff and David Diamond have a commercial 

find with Victor Buono, the portly actor, well cast 

into this timely mystery of a strangler who murders 

ten pretty young women without any apparent reason. 

Burt Topper's direction has brought out a realistic and 

emotional aspect of a killer who pursues his work in a 

laboratory during the day and stalks women with a silk 

stocking, strangling-weapon, at night, with a schizophrenic 

personality he does both with equal calmness. 

Producers Bischoff and Diamond have provided a very 

exploitable picture in the mystery arena, which backs up 

the title-promotion possibilities all the way. Jacques 

Marquette's black and white photography and clever editing 

by Robert Eisen paces the Topper direction in an 

excellent commercial manner. Buono never moves out of 

character once. It places him in a position where audiences 

will identify with his reasons for fighting Ellen 

Corby who plays the domineering mother, who unconsciously 

drives him to seek an outlet for his emotions by 

destroying women. David McLean's portrayal of the detective 

lieutenant is sharp. Topper adds a fillip of human 

character analysis which gives spice to this difficult 

subject. 

Victor Buono, David McLean, Diane Sayer, Ellen Corby, 

Russ Bender. Selette Cole, Jeanne Bates. 

The Great Armored Car Swindle i.ls-i 

Falcon Pictures 59 Minutes Rel. April '64 

Sam Burkett brought in another crime action picture 

from the British Isles, which is a tight little detective 

story aimed as a companion feature on a double bill. 

With no big names, but plenty of action, and a story of 

an intriguing international flavor about an attempted 

swindle of a big shipment of money for a foreign nation. 

it contains more than the usual amount of excitement 

and has some good exploitation devices built into its 

structure to help ring the casli register for those who take 

advantage of them. Peter Lambert, who produced, also 

wrote the story. Lance Comfort directed. Peter Reynolds 

plays a weak character whose liking for women puts him 

in a spot exploited by the agent for a foreign nation. He 

is forced into a position where he has to rob his imcle's 

large order for new bills in order to pay his debts. Consigned 

to a foreign nation, the currency swindle is 

master-minded from the friendly embassy so that the 

armored truck on the way to the airport is short-circuited 

and Reynolds is to become an exile to pay him for his 

part in the conspiracy. Camera work, editing, musical 

background and direction keep the action moving at a 

fast pace similar to American short television mysteries, 

with the added flavor of a London and Britisli locale. 

Peter Reynolds, Joanna Dunham, Dermot Walsh, Lisa 

Gastoni, Brian Cobby. Jack .-Mien. Geoffrey Denton. 

The reviews on these pogcs moy be filed for future reference .n ony of the following woys: 1) ,n any 

the BOXOFFICE 

.londord ee-'-ng 

binder; individuoify, by eompony, in any ston dord 3x5 cord index fi e; or (3) in 'J PICTURE 

GUIDE three-ring, pocket-size binder. The loHer, including o yeot'i supply of booking ond daily business record sheets, 

may be obtained from Associotad Publications, B25 Von Brunt Blvd., Konsos City 2*, Mo., tc $1 .50, postago paid. 

(2) loose-leof

. . They're 

. . 

EATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: "What a Way to Go!" (20th-Fox) 

After sorrowing widow (Shirley MacLainei tries to 

dispose of her inherited millions to the Internal Revenue 

Service, she goes to psychiatrist Bob Cummings and tells 

him how she started out as a farm girl who fell in love 

with Dick Van Dyke, a struggling storekeeper who unexpectedly 

becomes ricli and then dies. Next, Shirley 

marries Paul Newman, an abstract painter in Paris, who «ii 

is destroyed by his paint-splashing machine, and then

E 20c per word, minimum $2.00, cash with copy. Four consecutive insertions for price 

hie. CLOSING DATE: Monday noon preceding publication date. Send copy 

aswers to Box Numbers to BOXOFFICE, 82S Van Brunt Blvd., Kansas City 24, Mo. 

icLfflfiine HOUSE 

HELP WANTED 

Btiâl organization needs men who 

lii as supervisor tor concessions; 

nnk, novelties and souvenirs. To 

4 Send complete resume including 

IF', iesued to: Boxoffice, 985S. 

: fd, promotion-minded manag- 

Permanent insurance benei.p.g 

circuit needs you. All reictly 

coniidential. Send complete 

photograph, salary requirements. 

J. 9849. 

UJ REPRESENTATIVES I Outdoor The- 

Ivertising Sei-vice. Compensation 

meiurate with ability. Protected terri- 

. )r details, contact; Romar Vide 

ipcy, Chetelc, Wise. 

GENERAL EQUIPMENT USED 

CLOSEDl Equipment lor sale. Ticket 

cans, ticket machine. Treece Theatre, 

Marshall, Arkansas. 

R.C.A. Brenkerl BX-40, 9030 sound heads, 

HD bases. Amplifier, speaker, complete 

booth, lens and anamorphics, Strong 

lamps, rebuilt. 1220 E. 7th St., Charlotte, 

North Carolina. 

NO JUNKl Everything rebuilt, refinished 

like new! Best buys on projectors, soundheads, 

wanted. Experienced, hard 

r 

2£-45. Hot 

Angeles 

lions, for 

lomphouses, 

spot, first run localenses, 

etc. Anything 

area. Top salary and 

you need. STAR CINEMA SUPPLY, 621 

W. 55th Street, 

top man. Replies New 

confiic; 

York 19. 

Boxcltice, 

9860. 

manager, experienced, reliable. 

operate and maintain all pro- 

1 1 

1 "quipment. No booking preferred, 

( Fences, 7 years experience. Box- 

359. 

I enced theatre manager ovailobl 

: tely. Send address and will give 

EQUIPMENT WANTED 

complete resume. Best of referixploitation, 

advertising and gim- Pair Peerless magnarcs, Brenkert enarcs, 

Formerly from Illinois, been at good operating condition only. Boxoffice, 

location six months. Raymond 9851. 

P.O. Box 852, Anniston, Ala. 

er. 15 years experience, convenrst 

run and art theatres. Ag- 

" 

heavy promotion, advertising, 

E 3ns. Desires top management 

: Boxoffice 9847. 

-I 

:aed intermission music 

'.IN MANAGERS! IT'S DRIVE-IN 

I:A;N) Increase your profits by 

/;. ::ck bar sales, entertain your 

r. the latest up-to-the-minute 

3 music. For over eight years we 

f^-duced the finest weekly pre-show 

ibrmission tapes for progressive 

4 from coast to coast. Each tape 

ilJually recorded for your specific 

^by a professional voice that 

-' SELLS! Our tapes are guarant 

sell. Write for free samples: 

::.;,L SOUND SERVICE, P. O, 

- -T/enne, Wyoming. 

BSINESS OPPORTUNITIES 

Art Theatre location on Florida's 

.-- 100.000 drav.'ing population. 

-.'St run Hollywood product. 

-T 

jiI5 and lease. Phone: Toe 

.-25, Ft. Lauderdale, Floriaa. 

ji'GPCORN MACHINES 

3i(new counter model, ail electric. 

ci' hundred portions per hour, 

Xi)feplacement kettles all machines. 

'• aisled, Chicago 6, III. 

.SOUND PROJECTION 

WNTENANCE MANUAL & 

OirHLY^SERVICE BULLETINS 

IT' SOUND AND PROJECTION 

TW SERVICE BULLETINS and 

Mil Manual tell you "HOW" to re- 

!=^plex. Century, Motiograph, Brenan 

Norelco Projectors, (16, 35 and 

yipments). How to easily Service 

.y Makes of Sound Equipment, 

"Ids speakers. Maintenance of 

Clji Arc Lamps, Xenon, rectifiers, 

s. "A Course on Servicing 

quipment (Electronics)", every 

extra cost. Pictures, Schematics. 

. > 

CI .isis' News and Equipment News. 

•i» Transistor sound. A "must" 

:eôr Exhibitors and Projectionists. 

lo 'j'S Better Projection and Sound. 

^ I' the writer, 14 years technical 

'.j-lodern Theatre. Price: Service 

^"''' 

ÎtSlo ^'^ Manual, $7.95; 

oi$8.50: Cash, Check or P O No 

-iyfe^l^^^JROUT' Editor, P: O 

>7,ENID, OKLAHOMA. 73701. 

Î'lCE :: April 13, 1964 

For sale: 200 antique theatre seats, adjustable 

backs, 80 years old in good shape. 

From old opera house. For details contact; 

Mr. Elvin Lambert, Center 'Theatres, Box 

268, Smith Center, Kansas. 

For sale: Hertner motor generator with 

reduced voltage starter. Type CP 250-375 

POSITIONS WANTED 

ampere, 100 volt. 3 phase, 220 volt, 40 

HP motor, 125 to 185 ampere ballasts. 

>denced projectionist-maintenance Boxoffice, 9854. 

3nts year round job. Non union. 

[I-, 9863. 

GENERAL EQUIPMENT NEW 

For sale: Miracle pony ride, 8 ponies 

Never been used, $1,250 00. C. B. Horn 

man, Alton, Iowa. 

Top Prices PaidI For soundheads, lamphouses, 

rectifiers, projectors, lenses and 

portable projectors. What have you? STAR 

CINEMA SUPPLY, 621 W. 55th Street, 

New York 19. 

THEATRE CONSTRUCTION 

PLANNING. Design and construction. 

Turn-key or part. Timber screentower 

specialist. Certified engineer designed. 

Mural painting. Oscar May Outdoor Display, 

513 Tierney Road, Ft. Worth, Texas. 

EQUIPMENT 

REPAIRING 

All makes, all models projection equipment 

repaired. LOU WALTEFtS SALES & 

SERVICE CO., 4207 LAWNVIEW AVE., 

DALLAS 27, TEXAS. 

SNO-CONE EQUIPMENT 

Rent electric, sanitary, automatic Sno- 

Cone Machine which will also make 

Slush, for only $75.00 a year. Rental which 

can be applied to purchase price. FREE 

FREE, write for pint bottle of concentrate 

which will make 8 gallons of syrup. SNO- 

MASTER MFG. Co., 124 Hopkins Place, 

Baltimore, Md., 2I20I. 

THEATRE TICKETS 

Prompt Service. Special printed roll tickets, 

100,000, 40.75; 10,000, $13.75; 2,000 

$5.95. Each change in admission price, 

including change in color, $4.25 extra. 

Double numbering extra. F.O.B. Kansas 

City, Mo. Cash with order. Kansas City 

Ticket Co., Dept. U, 109 W. I8th Street, 

Kansas City 8, Mo. 

FUMS WANTED 

Wanted: Any "Tab Hunl-r" films, 16- 

35mm, especially "Island of Desire." 

Private collector. Boxoffice, 9848. 

LOCATION FILMING 

OWNERS 

TORS 

. . 

... If 

MANAGERS . . . OPERAyou 

prefer to arrange or 

. 

sell your own screen ads to "eliminate 

but need experienced 

. . cameraman with outside salesmen" . 

equipment to 

shoot, record sound, develop color, delivered 

complete, ready for screening, 

call DON COLE first, or write WINCO, 

1595, Columbia, South Carolina. 30 second 

ads $85.00 guaranteed. 

THEATRES FOR SALE 

Drive-In including land with potential. 

Morley at Berger, Briggs & Company, Box 

571, Albuquerque, New Mexico. 

360-Beat theatre in Minnesota, county 

seat town. Only one in county. A-1 condition, 

recently remodeled. Reply: Boxollice, 

9852. 

LARGE FLORIDA DRIVE-INS; Ft. Lauderdale, 

700 cars; West Palm, 500 oars. Death 

of partner forces sale. Also small drivein, 

Tryon, N.C. Call Henn Thunderbird 

Drive-In, LU 3-7733, Ft. Lauderdale, nights. 

Indoor theatre for sale, oil equipment 

good condition, 200 seats. Only theatre, 

good business. West Texas, wonderful climate. 

Boxoffice, 9856. 

400-car drive-in with adjoining house. 

New England vacation area. Good family 

opercrtion. Boxoffice, 9857. 

268-car drive-in theatre for sale in Northern 

Michigan resort town. Contact; Jean 

Brown, Box 411, Baldwin, Michigan. 

175-car drive-in Tidewater, Virginia. 

This and one indoor house are only theatres 

for 30 miles one way and 80 miles 

another. Good refreshment business. Very 

reasonable. Roger Pflugradt, MoUusk, Virginia. 

600-car Western Kentucky. Only theatre 

within 25 miles. 40,000 drawing area. 

Living quarters and land. Oil boom expected 

to break. Hurryl Clark Smith, La 

Center, Kentucky. 

300-seat theatre in Southwestern Arkansas. 

Fast growing county seat resort 

town. Nearest competition 12 miles. 

Now operating weekends. Owner has 

other interest. Boxoffice, 9864. 

For sale, lease ond equipment in 355- 

seat theatre. Also, equipment in small 

cafe in building. 2 rentals. Only hard top 

in fast growing town and community of 

20,000 in beautiful valley just outside Los 

Angeles. No smog. Big potential for family 

operation. Owner retiring. Write: Boxoffice, 

9788. 

THEATRES WANTED 

Wanted to Buy or Lease: Indoor theatre 

in metropolitan areas, population at 

least 75,000. Contact William Berger, 

Metropole Hotel, Cincinnati, Ohio. 

Wanted to Buy or Lease: Indoor theatre 

Metropolitan area. Population at least 

in 

200,000. Contact Harry Wald, 506 St. 

Charles St., St. Louis, Mo. 

Wanted to buy or lease: Indoor thecftre, 

Maine, New HamDshire, Massachusetts, 

Southern Veimont, Northern New 

York state. Minimum population 20,0G0. 

Preferably no competition. All replies confidential. 

Boxoffice, 9862. 

Wanted to lease with option to buy, 

indoor or drive-in theatre grossing minimum 

of $40,000 yearly. Preferably within 

the Salt Lake exchange. Write: Boxoffice. 

9865. 

THEATRES FOR RENT 

For lease, small town theatre in New 

England. Ideal for husband-wife operation. 

No cash required. Inquire, Boxollice, 

9861. 

SALE OR TRADE 

2 Strong positive carbon feed motor 

units, 216.1 ratio. NEED 2 motor units 

300.1 ratio, also 4" x 534' F 1,9 lens. 

Homer N. Hibbets, Box 151S, Pueblo, Colo. 

THEATRE SEATING 

Specialiiti in rebuilding chaiis. Bed 

workmanship, reasonable prices. Hove 

men, will travel. Rebuilt theatre chairs lor 

sale. Neva Burn Products Corp., 262 South 

St., N.Y.C. 

CHAIRS REBUnr ANYWHEBEl Expert 

workmanship, personal service, finest materials. 

ARTTIUR JUDGE, 2100 E. Newton 

Ave., Milwaukee, Wisconsin. 

500 plywood chairs, others Bodilorm, 

International, Leatherette. LONE STAR 

SEATING, Box 1734, Dallas, Texas. 

We specialize in rebuilding opera chairs. 

Our 4(J years experience is your guarantee. 

Factory trained men cio the Job 

properly. Write for our low prices. We 

go anywhere. Sewed covers to fit your 

secrts, $1.65 each. Chicogo Used Chair 

Mart, 829 So. ETlate St., Chicago 5, Illinois. 

Phone: WEbster 9-4519. 

BUSINESS STIMULATORS 

Bingo, more action $4.50 M cards. Other 

games available, on, off screen. Novelty 

Games Co., 106 Rogers Ave., Brooklyn, 

N. Y. 

Build attendance with reed Hawaiian 

orchids. Few cents each. Write Flowers ol 

Hawaii, 670 S. Lafayette Place, Los Angeles 

5, Calif. 

Bingo Cards. Die cut I, 75-500 combinations. 

1, 100-200 combinations. Can be used 

for KENO, $4.50 per M. Premium Products, 

339 West 44th St., New York 36, N. Y. 

COMIC BOOKS—Surprise Bags — Free 

Catalog. Hecht Mfg., 184 West Merrick 

Road, Merrick, New York. 

BEATLES BUTTONS, labels, etc., are the 

nge now! Send 25c stctmps. Box 248, 

ulaski, Wisconsin. 

Handy 

Order 

Subscription 

Form 

BOXOFFICE: 

825 Van Brunt Blvd. 

Kansas City, Mo. 64124 

Please enter my subscription to 

BOXOFFICE, 52 issues per year 

(13 of which contain The MODERN 

THEATRE Section). 

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Another one blasting off... and on its way from 21 

Mm 

yOHHBOLo, 

produced by 

a g> »

Boxoffice-March.13.1964

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