Boxoffice-January.18.1971

NATIONAL EXECUTIVE EDITION • JANUARY 18, 1971 

Including the Sectional News Pajes ol All Editions 

^7^ eî^ /Pf&îOfv 

T^ctuAcSriJu^ 

Among exhibitor leaders attending the recent tri-state convention of Southeastern Theatre Owners in 

(I. E, R. Atlonta were to r): Harry Curl, Birmingham, Ala.; Hosse, Atlanta, Ga,, Weldon Limmroth, 

E. E. ; Mobile, Ala.; Whitaker, Atlanta; Ronnie Otwell, Columbus, Go Mel Gerber, Columbus; Foster 

Hotord, Atlanta, and Marvin Doris, Atlanta. Disployed was a group of forthcoming AlP features. 

m THIS ISSUt THi 

MOBBRM 

TMlATRi

- 

. the 

| 

j 

j 

t 

America is sold on 

^ 

Jerry Lewts Ctnemas 

A STATEMENT FROM JERRY LEWIS 

The old aniiquated movie palaces localed in 

downtown areas wilh Irallic and parking 

problems are no longer the attractive emporiums 

they once were 

Provide the current generation 

with an attractive and relaxing atmosphere and 

new records ol attendance will be set again 

and again 

Recognizing this obvious need tor 

luxurious, modern theaters, and the need to 

establish them at low cost with the newest 

technical equipment, we have developed a 

dynamic, bold concept lor an intimate theater 

making what I 

contribution to the movie r\ 

industry since the 

introduction ol sound 

believe to be the most significant 

Kp 

)AeAPi^le/i%^ 

JERRY LEWIS IS A PRINCIPAL AND 

ONE OF THE KEY FIGURES IN THE 

NETWORK CINEMA CORPORATION 

WHAT IS THE JERRY LEWIS PROGRAM? 

In the past, theaters were built at tremendous 

costs and required high operational overhead 

which made it 

in smaller communities 

impossible to operate profitably 

Now, Jerry Lewis and 

Network Cinema Corporation have developed 

the newest concept in motion picture theater 

design: 

For a smaff investment, you can buifd or install 

intimate, fuxurious, comfortable theaters with 

seating capacities between 1 

00 and 350, utili/n' 

the most ellicient. technically advanced 

equipment 

superbly engineered lor 

completely automalic, pushbutton operation 

entire theater can be easily operated 

by two persons, low operational overhead: 

readily accessible site in prime locations, away 

from congested traffic with sufficient parking 

facilities, showing the best motion pictures 

produced throughout the world, all planned lor 

BIG PROFITS Irom the theater operation PLUS 

EXTRA PROFITS Irom concessions ol candy, 

popcorn, solt drink s. 

etc 

INVESTMENT INFORMATION 

IF YOU CAN PRESS A BUTTON AND MEET 

OUR INVESTMENT REQUIREMENTS. YOU 

CAN OWN ONE OR A CHAIN OF JERRY 

LEWIS CINEMAS AND MAKE BIG MONEY 

Some Jerry Lewis Cinemas have been 

contracted for in the following Stales: 

Arizona. Arkansas. California. Colorado, 

Connecticut. Florida, Georgia, Illinois, 

Indiana. Iowa. Kentucky. Louisiana, Maine, 

Massachusetts, Michigan, Minnesota, 

Missouri, IMcbraskn, New Jersey, New 

York, North Dakota, Ohio, Oklahoma, 

Oregon, Pennsylvania, Rhode Island, South 

Dakota, Texas, Utah, Washington, 

Wisconsin, Ontario, Canada, and St. Croix, 

Virgin Islands. And now, contracts have 

been signed for Jerry Lewis Cinemas in 

Italy. This, we feel, says a lot for the 

profit making potential of our program. 

Thercvr^M'MV.,^ imH AHLASOPEN 

in the above States as well as m other 

Cities and Stales for the serious investor 

who can meet our investment requirements 

Minimum cash investment for an Area 

Director is 550,000, which includes the cash 

we require for your own Jerry Lewis 

Cinema Your Cinema will he used as your 

Showcase and in addition will return a 

substantial profit to you 

The above 

investment refundable upon performance 

NETWORK CINEMA CORPORATION B71 

505 Pjik Avenue, New Yoik. New Yoik 1 0022 | 

Please conract me lot an immeiliale 

.ippomrmeni 

MY PHONE NUMBER IS 

For ONE Jerry Lewis Cinema Cash investment 

required by us IS $10,000 to $15,000. 

depending upon seating capacity ol theater 

Additional working capital needed Balance 

mavbehnanced

' 

, 63139. 

Cliuck 

Arnold 

^ îide oftAeT/kîonTîclme /nduAl^ 

THE NATIONAL FILM WEEKLY 

Published in Nine Stctional Editions 

BEN SHLYEN 

Editor-in-Chiel and Publisher 

ESSE SHLYEN Managing Editor 

•ROMAS PATRICK Eduipment Editor 

-.YD CASSYD Western Editor 

MORRIS SCHLOZMAN .-. Business Mgr. 

BERLIN LEWIS Advertising Director 

•ubiication Offices: 826 Van Brunl Blvd., 

auu Cil). Mo. 64124. Jesse Shben, 

Janacuit Editor; Morri:. SdilozmaD, Busl- 

Mis Maiuuer; Tliumas I'atrick, Modem 

:tmut Section. (816) 241-7777. 

Editorial Offices: 1270 SUtH Ave.. Suite 

SM, li«;kefeller Center. New York, N.Y. 

OOaO .Merlin Lewis. Advertising DlrMtor 

ai2) 265-6370. 

JVtttcrn Offices: 6436 UoU^vrood Blvd. 

iulu 211, UoUyvvood. Calll.. 80028. Syd 

:aand. (213) 4G6-11S6. 

1 .ondon Office—;Vnthony Gruner, 1 Wood- 

«fry Way, hlnchley. N. 12. Telephone 

lUlside 6733. 

TIIE MOliEltN THEATRE Section U 

odudtd In uiie L-ê each month. 

(JlKiquenjue ; 

.Miulestadt, Boi 

8614. ijution C. 

itlanta: Genovleve Camp. 166 Undbergti 

Urhe. N.B. 30306. 

lalUinure: Kale Savace, 3607 Springdale 

Ave., 21218. 

tiarlotte; Blanche Carr, 912 E. Park Ave. 

Mcago: Frances B. Qoiv. 920 N. Michigan 

Ave.. 60611. (312) 787-3972. 

iDCinnati: Frances Hanford. 3433 OlttoD 

Ave. 46220. Telephone 221-8654. 

Olerelind: W. Ward Marsh, Plain Dealer, 

oluinhus: Kred Oestrelcher. 47 W. Tulane 

lid. 43202. 

Hilts. Mable Guinan, 6927 Wlnton. 

lemer: Bruce Marshall, 28S1 S. Cherry 

Way 80222. 

lea Moines: Gloria Ueathcole, 616-13th 

St., lies Moines, Iowa 50317. Telephone: 

(515) 243-0105. 

Jetroit: H. F. Reves, Port Sanilac, Mich. 

48469; Detroit telephone 666-1357. 

larttord: Allen M. WIdem, 30 Pioneer 

Drive. West Hartford 06117. Teleuhone 

232.3101. 

'lekaoDiiUe: Robert Cornwall. 3233 College 

St.. 32206 Elgin 6-4967. 

•lemplils: Faye T. Adams. Fainiay Towers 

(Apt. 1-L). 475 North Highland. 

Ilaml: Martha Lummus. 622 N.E. 98 Si. 

ail»aukee: Wm. NIcbol. 2862 N. Grant 

Blvd. 

iltaneapolls: BUI Diehl. Paul Disp«tcb, 

St. 

63 R 4th St., St. Paul, Minn 

55101. 

I'ew Orleans: Mary Oreenbaum, 2303 

Mendez St. 70122. 

)klahoma City: Athel Boyter, 708 West 

Sheridan, 73102. 

Jiaaha: Irving Baker, 2360 North g2nd 

' St. No. 12, 68134. 

Ittsburgh: R. F. Kllngensroitb, 516 Jeanette, 

WllkiiBburg 16221. Telephone 

' 412-241-2809. 

"ortland. Ore. : Marks, Journal 

tt. Louis: Myra Stroud. 4960 Oleatha 

VB 2-3494. 

Ian Francisco: Walt von Hauffe, 3360 

Oeary Blvd., Suite 301. 387-8626. 

Vathington: VlrglnU R. Collier, 6112 

Connecticut Ave., N.W EM 2-0892 

IN 

CANADA 

ilontreal; Room 120 Railway Eschar«e 

Bldg. 1434 St Otharlne St, West, 

Julea Larocbelle. 

ItUsa: Wm. Oladlsh, 76 Belmont Ave 

iaint John: 45 Kins St. 

\naiii: J. W. Agnew. 274 St. John's Rd 

'aneouver: Jimmle Davie. 3246 W. 12tb 

Vlnnlpeg: 600 232 Portage Ave. WinnI 

peg. Manitoba. Cinada. 

Member Audit Bureau of Circulations 

•ubllshed weekly, eicept one isaue at 

earend. by Associated I^^blicatlona, Inc., 

126 Van Brunt Blvd , Kansaa City, Ml«- 

ourl 64124 Subscription rates: Sectional 

Wtlor. 17 per year: foreijD, $10 Naiontl 

Executive Edition. $12: foreign 

lANU AR Y 

ôl. 98 

1 97 1 

No. 14 

FOR 

BASICS TO AUDIENCE BUILDING 

MORE years than we care to re- 

ilT. Single copy 35c. Second class poat- 

*t paid at Kusa* Ctty, Mo. 

member, exhibitor organizations 

have been appealing to producer-distributors 

to give greater consideration to the 

small theatres than they have been getting. 

This need has never ceased to exist, 

nor has there been a realistically sincere 

effort on the part of the disti'ibutors to 

resolve this problem, once and for all. 

The National Ass'n of Theatre Owners 

has been propounding this question and 

is genuinely pursuing it, not alone for 

the benefit of the exhibitors involved but 

for its meaning to the future of the industry 

at large. For, as the saying goes, 

"a chain is as strong as its weakest link," 

of which there are lar too many in this 

business of ours. 

Individually, these outlets tor films, 

many in crossroads points around the 

country, may be looked upon as providing 

a mere pittance as comparea witli 

ihe rental revenue derived from first-run 

key city accounts; nevertheless their loss 

to the industry could be ill-afforded, it 

would, in fact, oe reilected in the patronage 

in the metropolitan situations to 

wnich potential tney have, over the 

years, contriDuted immeasurably, if only 

oecause of tlie part they play in cultivating 

the moviegoing habit that spreads to 

the bigger theatres in the bigger cities. 

Distributors have rebutted requests for 

better terms to exliibitors in these small 

situations with, "if we gave them om' 

films for free, some of them still couldn't 

make it." But what these exhibitors are 

asking—and are in need of—is terms 

that are in keeping with their potential, 

which has been established by their records 

and of which distributors have been 

well apprised over the years in their dealings 

with these accounts. Sm'ely, after all 

these years, each distributor must know 

just how much of the "traffic" each theatre 

can bear, whether on percentage or 

flat rentals. 

We know this isn't as simple as it 

sounds. But if each case were to be determined 

by the facts and figures that are 

on the records of each distributor, it 

would save a lot of time, energy and selling 

costs and serve as an upbuilding of 

business factor. As it is, the business of 

buying and selling pictures has become a 

very complicated and pernicious problem. 

In many another industry, manufacturers 

and distributors extend every feasible 

effort to keep their retail outlets 

alive, redounding to the benefit of their 

industry as a whole. The motion picture 

industry can well take a leaf out of that 

practical business book. 

If there is one business in which the 

seller and buyer must engage in cooperative 

effort to the utmost, it is the motion 

picture business. Too often, sight is lost 

of the fact that the producer-distributor 

and the exhibitor are interdependent; 

that they must work together in the common 

interest. That has been proved many 

times. Yet, despite virtual, if not actual, 

partnerships in the playing of pictiures, 

there crop up evidences tliat they are as 

far apart as the poles in the way these arrangements 

are handled. 

This takes into accoimt the wide range 

of ways by which pictm-es often are sold 

and bought. Not only are there variations 

in percentage plans that disrupt an orderly 

proceam'e that should obtain in individual 

situations, but there also is an 

unseemly amount of wasted time that 

could be used to better mutual advantage. 

Part and parcel of this consideration 

the industry's need for building up the 

is 

attendance of the vast audience of nonmoviegoers. 

This "lost audience" is increasingly 

becoming larger because of 

the lack of concerted effort to recultivate 

it to realize the full of its potential. 

We have heard some distributors say 

that they lose money in doing business 

with the smaller theatres, pointing out 

that 80 to 85 per cent of their income is 

derived from the larger situations. This 

is short-sighted, for, sui-ely, they well 

know that the 15 to 20 per cent that 

comes from the smaller situations contains 

their profit. So. actually, they must 

have this business and, rather than 

underrate it, they should make every 

possible effort to build it up—for tcxiay 

and tomorrow. 

a /OOlZMj^yiî^

'*Ryan*s Daughter"- a bea 

i 

ATLANTA 

Fine Arts 

":".':':":" ."."""""'.°:": $27,527 * 

(17 days) 

AUCKLAND, NEW ZEALAND $20,176* i 

Plaza 

(15 days) 

BERLIN, GERMANY $50,897* \ 

Royal Palast 

(24 days> 

BOSTON 

Charles 

$72,530 •Jtfl 

(17 days) 

BUFFALO $26,294 1 

Granada 

(17 days) 

CAPETOWN, SOUTH AFRICA $30,345* 

I 

Metro 

(18 days) 

CBICAGO $88,620 'I 

Michael Todd 

(24 days) 

DALLAS $72,253 i| 

Promenade & Tower & Wedgewood 

(17 days") 

DENVER $43,247*, 

Denham 

(17 days) 

DETROIT $107,940*11 

Bloomfield, Woods. Quo Vadis 

(17 days) 

DURBAN, SOUTH AFRICA $37,240*1 

HisMaiesty's 

(14 days) 

DUSSELDORF, GERMANY $23,857 

|| 

Lichtburg 

(24 days) 

FRANKFORT, GERMANY $36,510 

Metro 

(25 days) 

HONOLULU $30,397* 

Kuhio 

(17 days) 

INDIANAPOLIS $37,158* 

Circif 

(17davs) 

JOHANNESBURG, SOUTH AFRICA $49,610* 

Metro 

(14 days') 

LISBON, PORTUGAL $50,809 

Monumental (21 days') 

Byai^sDa 

Staring 

ROBERT MnCHUMTRENORtHOAMDCHRISTDPHER.

1 figure all over the ^world. 

m 

/ With an average of 

I 18 performances per 

y week per theatre 

LONDON, ENGLAND $109,886 

Empire 

(33 days) 

LOS ANGELES $186,285 

Pacific Beverly Hills 

(7 weeks plus 6 days) 

'MIAMI $54,888* 

Sunny Isles. Gables II 

(17 days) 

MILAN, ITALY $59,950 

Metro-Astra 

(24 days) 

MINNEAPOLIS $47,668* 

Mann 

(17 days) 

MONTREAL, CANADA $32,184 

Westmount 

(17 days) 

'MUNICH, GERMANY $38,891 

Royal Palast 

(24 days) 

NEW YORK $333,917 

Ziegfield 

(8 weeks plus 6 days) 

ORANGE, CALIF. $38,559* 

Cinedome 

(17 days) 

PARIS, FRANCE $102,328* 

ParamountElysee, Plaza, Arlequin 

(19 days) 

ROME, ITALY $43,771 

Empire 

(24 days) 

ROTTERDAM, NETHERLANDS $16,926* 

Corso 

(14 days) 

STOCKHOLM, SWEDEN $30,407* 

Look 

(24 days) 

STUTTGART, GERMANY $29,983 

Atrium 

(24 days) 

TORONTO. CANADA $55,389 

University 

(17 days) 

TURIN, ITALY $66,500 

Ambrosio 

(24 days) 

VANCOUVER, CANADA $41,531* 

Strand 

(17 days) 

^Surpassing "Dr. Zhivago' 

v^LlS 

LEO McKERN crxj SARAH MILES O^d Soeei^ by ROBERT BQT ftaduced by ANTHONY HAVELOCK-ALLAN 

Erected by CAVID LEAN MLiSCb/MAURCE JARRE METROCaOR and SUPER FANAVISION* MGM

MGM Reporfs Substantial Upturn 

In First Quarter Net of 1971 

CULVER CITY—Metro-Goldwyn-Mayer 

reported its most successful quarter 

from operations in recent years, with net 

income of $2,190,000 for the first 12 weeks 

of fiscal 1971. after operating in the red 

for fiscal 1970, the company reported Monday 

(11). 

Consolidated net income for the first 

quarter of 1971, ending November 21, was 

$2,508,000. equal to 42 cents per share on 

5,886,492 average shares outstanding, 

which compares with net earnings of $328.- 

000. or six cents per share on 5,843,381 

average shares outstanding for the same 

period a year ago. Results for the first 

quarter of 1971 include an extraordinary 

gain of $318,000, or five cents per share, 

net profit recorded in the quarter on the 

sale of the company's Borehamwood Studio 

in England. 

James T. Aubrey jr., president and chief 

executive officer, stated: "We arc pleased 

that the company has been turned around. 

Through the policies of this management, 

including a complete reorganization, substantial 

economies, the consolidation of 

operations and through the better performance 

of recent films, we have been able 

to operate substantially in the black in the 

first 

quarter. 

"Furthermore." Aubrey continued, "wc 

are confident that this greater efficiency of 

operations and an improved production 

program will result in an even more profitable 

operation for the second quarter and 

will assure us of continued profitability for 

the remainder of the year." 

Aubrey pointed out that the improved 

results were not due to any one big hit and 

said. "With lower budget films, our films 

didn't have to perform to a tremendous 

figure to show a profit." Further, he reported, 

the first quarter results did not reflect 

net income from David Lean's film, 

"Ryan's Daughter," asserting that "from the 

initial public response to its limited first 

openings it gives every indication that it 

will perform successfully in the future." 

Theodore Helweg Elected 

President of Ticketron 

M W YORK 

-Thc.ulorc W. Hclwcg. formerly 

c\ci.iilivc vicc-prcsiilcnl of Tickctri>n. 

Inc., the computerized communication service, 

has been elected president and chief 

executive officer by the board of directors. 

This promotion followed the resignation as 

chief executive officer by Thomas W. 

Moore, who continues as chairman of the 

board. 

Helweg has been associated with the computer 

industry for the past 17 years, 

joining Ticketron from Control Dat.i Corp. 

last year. He started his career with Mnivac 

in engineering and subsequently in marketing 

management. 

Zephro Adds Two Cities 

To Para. East Division 

NIW '>()Kk Ted /cphro. P.iramounl 

Pictures' laslern division manager, who 

handles Boston. New Haven, Washington, 

Buffalo. Albany and Baltimore, has added 

Philadelphia and Pittsburgh to his responsibilities, 

it was announced by Frank Yablans. 

vice-president in charge of distribution. 

Working directly under Zephro will 

be Donald Hicks, long-time Paramount 

branch manager based in Philadelphia, who 

will cover that territory and Pittsburgh also. 

Zephro joined Paramount's Los .Angeles 

branch in 1964 as a booker. He transferred 

to San Francisco as a salesman and Sal! 

Lake City as branch manager. After returning 

to Los Angeles as a branch manager, 

he went on to his present position. 

Ernest Emerling to Retire 

From Loew's February 12 

NIW >ORK— Lrnest Emerling. vicepresident, 

corporate public relations for 

Loew's Theatres, will 

retire Februar>' 12 

after 50 years with 

the company, it was 

announced. 

Bom in Dayton. 

Ohio. Emerling joined 

Loew's as an assistant 

manager in 1920. In 

1923 he was assistant 

manager for Braves 

^ ^ Field in Boston when 

Ernest Emerling ,^,^.,^..^ operated outdoor 

shows. In 1924 he became relief manager 

around the New York circuit and was 

then named manager of Loew's Dayton. In 

1926 he was transferred to Loew's Birmingham 

as manager and the following year to 

the Melba in Dallas. In 1928 he was appointed 

city manager for Loew's Memphis 

Theatres. 

In 1930 Emerling was made assistant to 

Oscar Doob. Loews advertising manager in 

the home office. He was named advertising 

director in 1946 and elected a vice-president 

in 1959. 

Special Applause Bulletin 

To Feature 'I Never Sang' 

NI-AV YORK- -I he Community Ser%'ices 

Department of the Motion Picture Ass'n of 

America has selected Columbia's "I Never 

.Sang for My Father" as the subject of its 

Special Applause! bulletin. More than 63.- 

000 copies of the illustrated four-page brochure 

are sent to community leaders, newspapers, 

local exhibitors, public libraries, 

educators, school administrators, women's 

clubs and civic and church groups throughout 

the nation. 

Loew's Gross, 

Net Hit 

Peak First Quarter 

MAS ÔRK locus Theatres reported 

record revenues, net earnings and earnings 

from operations for the first quarter ended 

Nov. 30. 1970. Net earnings for the first 

quarter were $10,588,600 equal to 73 cents 

per share, compared with $9,889,100 or 

68 cents per share for the same period last 

year. 

For the quarter, earnings from operations 

were $10,099,800, equal to 70 cents per 

share and security gains were $488,800 

equal to three cents per share, compared 

with $9,687,100 or 67 cents and S202.000 

or one cent for the same period last year. 

Gross sales and operating revenues for 

the first quarter amounted to $182,595,000 

as compared with $172,368,000 for the 

same quarter last year. 

Income taxes for the current quarter 

were $7,632,000, compared with $7,645.- 

000 for the comparable quarter last year. 

Fully diluted net earnings would be 60 

cents for the current quarter compared with 

56 cents for the same quarter last year 

(assuming holders of warrants issued Nov. 

29. 1968 would apply the 6''h pjr cent 

debentures at par as payment of the current 

exercise price of S35 a share). 

Loew's board of directors also declared 

a quarterly dividend of 25 cents per share 

on the common stock, payable on February 

1 to stockholders of record on January 18. 

Ladies of Show-A-Rama 

To Feature More Business 

KANSAS Cn Y — ihe enthusiastic response 

of last years overflow crowd at the 

Women's Business Session featuring the 

seminar on "What You Can Do .About 

Those Pictures" has prompted a second business 

seminar to be scheduled for Show-A- 

Rama 14 meeting in Kansas City, Monday 

through Thursday. March 8-11. 

Women's co-chairmen. Mesdames Paul 

Kelly and Martin Stone, announce that in 

addition to the special business seminar, 

women's activities have been extended to 

include activities on Tuesday, Wednesday 

and Thursday. 

A Tuesday kick-off get-together is the 

newest addition to the calendar of events. 

Another Thursday luncheon is scheduled at 

which time man> e.\citing gifts will be 

iiwarded as .m .mnual tradition of Ladies' 

Show-.A-Rama. 

Wednesday afternoon. March 10. has 

lieen reserved for the special business seminar, 

and complete plans for all events will 

he announced shortlv. said Mrs Stone. 

Quincy Jones Heads Oscar Show Music 

HOLLYWOOD—Quincy Jones, a threetime 

nominee lor Academy .Awards and 

winner of a Grammy Award last year, has 

been appointed music director of the Academy 

of Motion Picture .Arts and Sciences, 

it was announced by Robert E. Wise, producer 

of the program. 

BOXOmCE :: J.inuarv 18. 1971

1 

— 

Tair Lady' Returning 

With New Campaign 

B\ JOHN ( OCC HI 

NKW YORK—"My Fair Lady" will he 

launched with an extensive campaign to 

coincide with its reopening at the Criterion 

Theatre here on Thursday (21 ). Leo Greenfield, 

vice-president and general sales mana- 

L\r of Warner Bros., said that the 1964 

muîcal will be treated as a new release, 

with an unlimited budget to promote it in 

public media. The key catch phrase 

\arious 

reads. "When a lady is applauded by 30 

million people, she owes them an encore. 

Warner Bros., proudly presents 'My Fair 

Lady.' " 

Worldwide film rentals were quoted at 

over $100,000,000 and $30,000,000 domestically. 

The initial 87-week Criterion run 

grossed $3,850,744.90. Said Greenfield, 

" 'My Fair Lady' is unique and unusual, 

a classic of its type. To us at Warner Bros., 

it's not a reissue, but as if it's the first time 

we're releasing the film. We're proceeding 

very slowly and cautiously." He had no 

idea what this release would gross, or how 

much the ad campaign might cost. CBS-TV, 

a participant in the original production, 

may exercise its option to present the film's 

TV debut within five years. 

A brand-new 70mm print with six-track 

stereophonic sound will be shown at the 

Criterion. West Coast premiere is set for 

Friday (22) at the Fox Wilshire Theatre. 

Los Angeles. It was emphasized that every 

print in release will be brand new. 35mm 

or 70mm, with 16mm prints being made 

available for subsequent runs. Anticipating 

the opening, Bonwit Teller offered to devote 

an entire window on Fifth Avenue to 

promote the film. Columbia Records is remaking 

the soundtrack album and is actively 

supporting the campaign. 

Discussing the future of Warners at a 

tradepress luncheon, Greenfield declared 

that the company is going ahead with a 

minimum of 20 pictures for 1971. An internal 

cost-of-operation study is under way, 

with the results to be determined in a few 

months. Of the 27 Warners exchanges in 

service, Greenfield said that only those 

which aren't self-sustaining will be closed. 

He was optimistic in hoping that all 27 

would continue operating. On February 10 

and 11, the Burbank studio will host a 

special exhibitors' presentation for theatremen 

from all over the countrv. 

NGP Has Record Billing 

For Last Week of 1970 

NtW YORK— .An 

all-time weekly billing 

record of $2,028,322 was scored by National 

General Pictures in the closing week of 

1970. according to Eugene Tunick, executive 

vice-president and general sales manager. 

The new high in the nearly three years 

of NGP's existence was made possible mostly 

by such Cinema Center Films' hits as 

"Rio Lobo," "Scrooge." "Little Big Man." 

"Monte Walsh" and "A Boy Named Charlie 

Brown," Tunick said. 

BOXOmCE January IS. 1 97 

Adult Film Assn Speaks for Freedom 

Of Screen While Protecting Minors 

LOS ANCiLl.LS—A long period of uncertainty 

about censorship may possibly be 

ended with the U. S. Supreme Court's forthcoming 

decision in the "I Am Curious (Yellow)" 

Grove Press vs. Maryland case, the 

300 members of the Adult Film Ass'n of 

America were told by attorney Stanley 

Fleishman at the third annual convention, 

which was held at the Ambassador Hotel 

here Monday and Tuesday (11-12). 

Censorship and Grove Press Case 

He pointed out that despite the decisions 

of 1915 and those made since 1952 when 

the court reversed itself in the Burstyn vs. 

Wilson case, giving films the protections 

of the free speech and press provisions of 

the First Amendment, there still was no true 

clarity on the question of censorship. Fleishman 

hazarded the guess that the decision in 

the Grove Press case might be 5 to 3 in 

favor of the film company. The AFAA has 

filed an amicus curiae brief in the case, 

pointing out that the association is "unalterably 

opposed to censorship, believing it to 

be the sworn enemy of freedom and liberty." 

David F. Friedman of Entertainment 

Ventures. Inc., is the newly elected president 

of the Adult Film Ass'n of America. 

Other officers arc: David Isacson, vicepresident 

of New York's Associated Independent 

Theatres and Eastern Council of 

AFAA. first vice-president; Dan Cady of 

Clover Films, secretary, and Donald Davis 

of Donald Davis Productions, treasurer. 

Isacson summed up the credo of the organization 

in its desire to protect the rights 

of freedom of expression and to provide 

entertainment for adult audiences, while still 

protecting minors by refusing to allow them 

to view adult product. 

Frierson Graves and Tom H. Gudgel jr. 

detailed problems of harassment, injunctions, 

search warrants, licensing and legal 

moves against 16mm houses. Ike Erlichman, 

Buffalo exhibitor, stressed that economics 

and legality were the main interests of members 

and that the question of morality in 

adult films was a personal decision, not one 

for the organization. 

Audience Interest Emphasized 

Producer-exhibitor Bob Crcsse felt that 

the trend in today's films was almost an 

economic disaster for the producer who cuts 

himself off from the European and Asian 

markets in his efforts to make the "hottest" 

films. Another producer. Steve Apostoloff, 

forcefully stated that there was another aspect 

of filmmaking— the audiences. 

"Instead of talk about rights and responsibilities." 

declared Apostoloff. "I question 

if I have any rights or responsibilities except 

to 'tease' my audiences. I sell a dream. 

I talk them out of reality. We are dream 

merchants. That's why we're here. My criteria 

is to make money. I have an obligation 

to my distributors and exhibitors and I carry 

it 

out." 

Apostoloff pointed out that by turning 

out "hot" product, an avalanche had been 

started that would be difficult to stop and 

that it would be a shame not to take advantage 

of normal product shortage and fill the 

vacuum. 

Lowell Pickett, San Francisco 16mm producer, 

told of 30 theatres in his area playing 

16mm film. He makes films, he said, 

for the under-30 audience who want to 

see 

"love—not violence." Incoming AFAA president 

David Friedman, who distributes 

through Entertainment Ventures, Inc., observed 

that the northern California city at 

one time accounted for $15,000 income 

from three 35mm theatres playing sexploitation 

product but that these grosses had been 

reduced substantially by the plethora of 

16mm product. 

In an exhibitors' discussion, Ed Hanley 

of Anchorage, Alaska, reported that there 

was no censorship in the 50th state but that 

in order to prosecute, state troopers .secreted 

young people in car trunks in order to get 

a conviction, charging violation of a law. 

Bob Moscow reported a 16mm theatre in 

Chattanooga had been bombed. Jay Fineberg, 

Pussycat Theatres proprietor, related 

that the firm took ads on FM radio but was 

turned down by the same station on the AM 

side, due to the fact that the station's AM 

listeners 

were mostly young people. 

Films Like Tove Story' Sought 

Looking for a good future for theatres 

and reporting that 70 per cent of all films 

today must be in the action-advenfure-sex 

area to succeed. Moscow noted the demand 

and success of Paramount's "Love Story" 

as presaging a new trend. Buffalo exhibitor 

Manny Brown told BoxoFFirn that this picture 

had grossed $40,000 in one week in 

his town and that he looked for more of 

the same. 

Sam Chernoff. past president of AFAA. 

was introduced by Friedman as the man 

most responsible for the founding of the association. 

Chernoff called for more discussion 

on the business aspects by members, 

rather than dwelling on the legal and moral 

issues, citing shipping costs and pressbooks 

among other subjects of interest. 

David Friedman, incoming AFAA president, 

summarized the progressive maturity 

of the organization, stating. "After three 

turbulent, formative years, the Adult Film 

Ass'n is now the establi.shed, recognized fraternal 

and business organization of this everexpanding 

segment of the motion picture 

industry. I foresee, in the coming year, adult 

films becoming even more commonplace in 

the U.S. Smaller communities will begin 

showing adult exploitation pictures on at 

least a once-a-month basis. Let's face it 

sex has always been with us. It's only that 

in the past few years the people of the U. S. 

recognize this fact and dare to discuss it 

openly."

Fox Invites Exhibitors 

To Product Seminar 

M \\ NORK. — T\«.cm]cih Cciiuu>l ox 

will hold a three-day "Sec It for Yourself" 

preseniution for the nation's exhibitors featuring 

the "new look" in films for '71 to 

he held in New York Monday. Tuesday 

and Wednesday (25-27), it was announced 

by Peter S. Myers, vice-president in charge 

of domestic sales, and Jonas Rosenfield 

jr.. vice-president and director of advertising, 

publicity and exploitation. 

Kxhibitors throughout the nation, representing 

the key circuits, as well as the foremost 

independents, have been invited to 

the sessions which will be attended by 20th- 

Fox' sales and ad-pub home office executives 

as well as domestic branch sales personnel 

and field supervisors. The tradepress 

also will be welcome at all the events in 

the "wide open" meetings. 

Highlighting the get-together will be the 

showing of all or part of approximately 11 

films, 

eight of which are "Vanishing Point." 

"B.S. I love You." "The Mephisto Waltz." 

"Making It." "Escape from the Planet of 

the Apes," "The Seven Minutes," "The 

Panic in Needle Park" and "The Marriage 

of a Young Stockbroker." 

The showmen also will be part of an 

advertising seminar on all of these forthcoming 

productions designed to aid both 

the exhibitor and the sales force in their 

merchandising of the films. 

Disney Reports Increase 

In First Quarter Net 

HURBANK, CAI IF. Walt Disney Productions 

reports increased earnings for the 

first three months of its current fiscal year 

as compared to the 1970 quarter, according 

to Donn B. Tatum, president. 

Net income (unaudited) for the 13-week 

quarter ending January 2 was $5.I8.'?,000, 

or 85 cents per common share on average 

common shares outstanding of 6.045.000. 

This compares with the 14-week first quarter 

of last year of S4.095.000, or 77 cents 

per common share on average common 

shares outstanding of 5.301.000. 

Fully diluted earnings for the quarter 

were S5 cents per share on average common 

shares outstanding of 6.049.000, as 

against last year's 68 cents per share on 

average common shares outstanding of 

6.027,000. 

Gross revenues for ilie Liirrent quarter 

were $37,.500.0()0, compared with $35,438.- 

000, for the first quarter of fiscal 1970. 

Globe Film Set for 25 Keys 

NFW YORK— "1 he Brazen Women of 

B.d/ae" will open in 25 key cities throughout 

the country early in the new year, it 

was announced by Joseph Green, president 

of Cilobe Pictures. Inc. An erotic comedy 

in wide screen and color, it set boxofficc 

records on the European Continent. Josef 

/achar directed from an original screenplay 

about women whose love lives are influenced 

by stories of Honorc dc Balzac. 

'Love Story' Chalking Up 

Record Across U.S. 

New ôrk—Paramount Pictures' 

"I.o\c St()r>." starring Ali MacCJraw 

and R\un O'Neal, has crossed a sensational 

$8,663,423 in ils first two 

weeks at 165 theatres across the countr>. 

Among the lop-grossing theatre locations 

arc Chicago with $284,968, Los 

Angeles with $279,702, New Orleans 

with $121,272, Miami with $193,408, 

Cleveland with $243,451 and Boston 

with $128,690. 

In its world premiere engagement at 

I.ocw's .State 1 and I.oew's Tower East 

theatres in New York Citj, "Love 

Story" has tallied $547,696 to date, in 

the first four days of its fourth week 

the film has grossed $56,250 at State 1 

and $30,889 at Tower East. 

'Tora!' In General Release 

Tops Prior Fox Roadshows 

NEW YORK— In its first two weeks of 

general release ending Tuesday (5). 2nth 

Century-Fox's "Tora! Tora! Tora!" amassed 

a giant total of $5,023,594. According to 

Peter S. Myers, vice-president in charge of 

domestic sales, "these figures are better, 

proportionately, than those compiled by 

any of our previous roadshow attractions 

in their first two weeks of general release." 

These other reserved-scat films include 

"The .Sound of Music," "Patton." "Those 

Magnificent Men in Their Flying Machines." 

"The longest Day" and "The 

Bible." 

Myers points out that new house records 

were established in many situations, "while 

the exceptional receipts on the picture were 

not limited to any particular area." The 

huge two-week total was recorded in 278 

houses in both the United States and 

Canada. 

The next wave of bookings on "Tora! 

Tora! Tora!" will include the combination 

Lincoln's/Washington's Birthday weekend, 

followed by Faster dates beginning April 7. 

T>ic wider multiple breaks and in-depth 

bookings will start June 30. making the 

film available during the summer for the 

family 

trade. 

Colossus Records Themes 

From Two UMC Films 

NI W YORK nie themes from "First 

l.ove" and "Hope for the Best (Expect the 

Worst)" from Mel Brooks' "The Twelve 

Chairs." have been recorded by the Jerry 

Ross Symposium for Colossus Records and 

arc already moving up the charts around 

the 

country. 

"First love" and "The Twelve Chairs" 

are both UMC releases, with the respective 

directors of each, Maximilian Schell and 

Mel Brooks, in co-starring roles. 

WB Production Conference 

In London Under Way 

LONDON—Ted Ashley, chairman of the 

board and chief executive officer of Warner 

Bros., is holding a European production 

conference with the company's foreign and 

domestic production and distribution heads 

here. The conference, which started Sunday 

(10). will be devoted to current and 

future films to be produced in Europe for 

Warner Bros. 

Attending from the United States with 

Ashley are John Calley, executive vicepresident 

in charge of world-wide production: 

Leo Greenfield, vice-president and 

general sales manager in charge of U.S. 

and Canadian distribution, and Norman B. 

Katz. executive vice-president and chief 

executive officer of Warner Bros. International. 

Also attending are Danton Rissner, 

director of foreign production; Simon 

Benzakian. Continental production executive, 

and Myron Karlin. vice-president of 

Warner Bros. International in charge of 

European distribution. 

They will meet with Stanley Kubrick in 

connection with his production of "A 

Clockwork Orange." Ken Russell in connection 

with "The Devils" and John Boorman 

in connection with "Deliverance," 

which is scheduled to begin filming early 

in the spring. They also will screen a print 

of "Zeppelin." the recently completed 

World War I action-adventure film starring 

Michael York and EIke Sommer. 

After the London conference. Ashley, 

Calley. Greenfield and Katz will go to 

Rome for meetings with producer-director 

Luchino Visconti on "Death in Venice" and 

with Carlo Ponti on several forthcoming 

productions, beginning with "Mortadella," 

in which Sophia Loren will star under 

Mario Monicelli's direction. 

Before returning to the United States on 

January 20. the four Warner Bros, executives 

will meet in Paris with Francois Reichenbach 

on "The Great Medicine Ball Caravan," 

the film he is now completing for 

Warner Bros. 

Lucille Ball Productions 

Is Moving to Universal 

IIOI 1 ^\\t)OI) i luille B.ill Productions 

will move its offices lo Universal 

Studios as of February I. it was announced 

jointly by LBPI president Lucille Ball and 

Lew R. Wasserman. president of MCA, 

Inc. The company's operations will continue 

to be under the direction of executive 

vice-president Gary Morton. 

In addition to furnishing production 

facilities for the filming of "Here's Lucy," 

CBS-TV series starring Miss Ball, the agreement 

provides for production of several 

feature motion pictures for theatrical release, 

in some of which Miss Ball plans to 

star. 

Additionally, the deal contemplates the 

development by Lucille Ball Productions 

of new television series to be produced at 

Universal. Production of "Here's Lucy" for 

the 1971-72 season is scheduled to start on 

or about April 5. 

BOXOFHCE ;: January 18. 1971

New Mexico 

will continue 

to offer film producers 

the world's 

most attractive 

location package 

A Message to 

the Motion Picture Industry 

from 

Governor Bruce King 

"Governor David Cargo acted with foresight 

and imagination when he created 

New Mexico's Film Industry Commission. 

Count on it, I will continue to lend all 

the strength of the Governor's office to this 

wonderful and totally desirable industry." 

V " 

Sincere thanks to the Producers of 

A Gunfight, Billy Jack, Black Day, Bunny O'Hare, Cheyenne! 

ISocial Club,Deadhead Miles,DeadHeat,EasyRider,Flap,GAS; 

iGunsmoke, House Made of Dawn,Julio and Stein, Making It, 

[The McMasters, Name of the Game, Pieces of Dreams, Red^ 

[Sky at Morning, Scandalous John, Shootout,The Good Guys 

landtheBadGuys.The Hired Hand,Three in theCellar, The, 

[Comeback Trail, Two Lane Blacktop.Cannon. 

West Coast Office 

from the NEW MEXICAN FILM COMMISSION, Lou Gasparini, Chairman 

The First to be S!aie Furded lor Services to Film Makers New Mexico Office 

Charles Cull i 

'8, Santa Fe, fJ :.'

" 

Artoe Forms New Division 

Headed by R. E. Friese 

C HICACiO—The Lee Artoe Carbon Co. 

a:inoiinjed the recent tormation ol a new 

equipment supply division to be known as 

Automatic Cinema Equipment Supply Co. 

and the appointment of R. Kdward Friese 

to head this new division. 

Ro;-:ert Artoe, director of the parent 

company, said, "We have known for some 

time that the field of theatre equipment 

and equipment repair has needed a new 

approach. We have decided to put this 

under a separate operation so that we may 

both repair old equipment and do design 

and test work on njw ideas especially in 

the xenon and .xenon related fields. We have 

found who we believe to be an extremely 

qualified individual to head this for us and 

we are looking forward to ;i siihst.inlial 

contribution from this division. 

"Initially this subsidiary will employ approximately 

ten persons and we expect this 

to grow substantially in the months ahead. 

In this way we expect to further broaden 

the sjrviccs we offer to the theatrical community 

and to better serve the industry with 

better products at substantially lower costs," 

he added. 

Friese has had extensive experience in 

the fields of Electro-Optics and Photo-Optics. 

He has been previously employed by 

General Telephone and Electronics, Varo. 

Itek. and IBM. He has been engaged in the 

electronic industry for the past 29 years and 

has done much research on xenon equipment 

for the theatrical industry. 

Automatic Cinema Equipment Supply 

Co. will operate out of the same location 

as the parent company, 1243 West Belmont 

Ave. in Chicago. 

The Lee Artoe Carbon Co. manufactures 

and distributes theatrical supplies throughout 

the North American continent and has 

recently announced its penetration into ihc 

F.urop>;an 

market. 

AIP Promoting Group Sales 

For 'Wuthering Heights' 

IIOI 1 'iWUUD .Aniciican International 

has formed a special unit to promote 

"Wuthering Heights." utilizing tailored sales 

aids and educational materials for group 

saV-s. Junior and senior high schools 

throughout the United States and C"anada 

.M\; being offered free "Wuthering Heights" 

bookmarks, free "teaching" tabloids keyed 

to both the film and Emily Bronte's writings, 

study guide flyers, and other back-up 

materials as needed. 

Group sales offices will be set up in 

key situations where "Wuthering 

all 

Heights" plays. Joan Brenner is the contact 

lor such sales for National General's Fine 

Arts Theatre, and an office will open in 

New York this week for the forthcoming 

opening at the Radio City Music Hall. 

Promotion of "Wuthering Heights" in 

this manner is on the most extensive scale in 

.American International's history, and follows 

special handling given group .sales for 

Commonwealth United's "Julius Caesar," 

which AIP is releasing. 

MGM's 'Ryan's Daughter' 

A Hit 'Round the World' 

New York—MGMs "Ryan's Daughter" 

is garnering high and in many instances 

record grosses in its initial runs 

in key cities around the country. This is 

being paralleled in foreign markets 

around the world. 

I he total gros.s in 34 situations thus 

far has reached $2,094,473. New 

York's premiere engagement at the 

Ziegfcid theatre amounts to $333,917 

for eight weeks plus six days. In three 

theatres in Detroit, 17 days, the score 

is $107,940, and at the Pacific Theatre 

in Beverly HilLs. Calif., $186,285 in 

se\cn weeks plus two days. 

Exemplary of the film's success in 

foreign countries are London, England, 

with $109,866 in 33 days; Paris. 

France, with $102,328 in 19 days, and 

Johannesburg. South Africa, $49,610 

in 14 days. 

In 18 of these situations, the gros.ses 

exceed the high marks established by 

MGM's "Dr. Zhivago. 

Andrew Jaeger Appointed 

V-P of Allied Artists 

NEW YORK- Arulrcw P. Jaeger, president 

anti gciKT.il sales manager of Allied 

.Artists Television 

Corp.. worldwide, has 

been appointed a vicepresident 

of the parcnt 

companv. Allied 

rj^ \^ \ Artists Pictures Corp.. 

"^ 

«TJ 

I- 

/~*^ it was announced by 

m a n uc I L. Wolf, 

president and board 

chairman of Allied 

Artists Pictures. 

Jaeger, as president 

Andrew P. Jaeger and general sales 

nianagcr oi Allied Artists TV. also is responsible 

for the worldwide coordination 

of all TV activities which include the development 

and acquisition of new production 

for 

television. 

Appeals Board Sustains X 

For 'I Drink Your Blood' 

NLW ÔRK Ihc .\ laliiig gncn to "l 

Drink Your Blood" has been sustained by 

the Code and Rating Appeals Board. 

In an appeal brought by Cinemation Industries. 

Inc.. the film's distributor, the Appeals 

Board heard statements on behalf of 

"I Drink Your Blood" from Jerry Gross, 

president of Cinemation Industries and producer 

of the film, and Michael F. Mayer, 

an attorney. 

Appearing on behalf of the Code and 

Rating Administration was James Bouras, 

who said that CARA's decision to rate the 

film X had been based primarily on the 

brutality and violence portrayed in the film. 

British Publication Honors 

'Arrangement' As '70 Top 

M \\ >ORK -Films and Filming, a 

Bntivh puhlicaiion, has given its Best Film 

of the Year Award to Elia Kazan's production 

of "The Arrangement." Released 

here by Warner Bros, in 1969, it stars Kirk 

Douglas. Deborah Kerr and Faye Dunaway, 

the latter winning the Best Actress 

Award. Warners' "Woodstock" was cited 

as Best Documentary Film. 

"The Confession" (L'Aveu), Costa-Gavras' 

production starring Yves Montand and 

Simone Signoret. was named as Best Foreign-Language 

Film. Warners has worldwide 

distribution rights outside the United 

States and France, with Paramount releasing 

in this country. 

The awards presentations will be made 

on the BBC-TV network's "Film Night"" 

program. 

Paramount Pictures was honored in 

eight 

categories by the publication, which cited 

"The Confession" as best foreign-language 

picture and gave "Waterloo'" the award for 

best war film and best special effects. 

"Borsalino" was named for best color 

photography and best music score. "Paint 

Your Wagon" received the best musical and 

most successful roadshow awards. "Darling 

I ili" was honored for best costume design. 

.All of the award-winning films were 

shown in Great Britain in 1970 and only 

"Waterloo"" hasn"t been released in the 

United States. American premiere is set for 

New York in the early spring for the Sergei 

Bondarchuk film which stars Rod Steiger 

as Napoleon and Christopher Plummcr as 

the Duke of Wellington. 

'This Man Must Die' Named 

On Five Critics' Lists 

M W ^()RK This Man Must Die." 

Claude Chabrol's French thriller released 

here by Allied .Artists, has been named as 

one of the ten best pictures of the year 

by five critics so far. The five are Roger 

Greenspun of The New York Times, 

Judith Crist for both New York Magazine 

and NBC-TV's Today Show, Andrew Sarris 

in The Village Voice. William Wolf of Cue 

Magazine and John Fitzgerald. Our Sunday 

Visitor. Originally in French language, 

the film is now being released dubbed in 

English. 

The film, starring Michel Duchaussoy, 

Caroline Ccllier and Jean Yanne. recently 

completed a successful ten-week engagement 

.It the 68th Street Playhouse in New York. 

Suspense Story to Be Filmed 

In New York for Cannon 

NLW "(ORk— Who killed \l,ii> U li.ilv 

"ername?."" an original screenplay by John 

O'Toole. has been acquired by the Cannon 

Group, it was announced by Dennis Friedland, 

chairman of the board, and president 

Christopher C. Dewey. David Gil. who produced 

"Joe. " will film the suspense drama 

entirely on location in New York City 

sometime this year. 

| 

10 

BOXOFFICE :: Januarv IS. 1971

L 

Nat'l Society of Film Critics 

Votes 'M*A*S*H' Year's Best 

NHW YORK—Iwcnticth ConlLiry-loxs 

comedy smash 'MASH" became ihc 

iirst American film to win the Best Picture 

\ward at the fifth annual presentations of 

I he National Society of Film Critics. At a 

cocktail reception at the Hotel Algonquin 

on Sunday (10). outgoing chairman Pauline 

K.iel announced the names of other winners 

and the designation of Richard Schickel as 

new chairman. 

Ingmar Bergman received the Best Direclor 

Award for "The Passion of Anna." Best 

\cior and Actress were named as George 

C. Scott for "Patton" and Glenda Jackson 

for "Women in Love." Awards for Supporting 

performances were given to Chief Dan 

George, "Little Big Man." and Lois Smith. 

"Five Easy Pieces." Best Screenplay Award 

was voted to Eric Rohmer for "My Night 

at Maud's" and Best Cinematography winner 

was Nestor Almendros for both "The 

Wild Child" and "My Night at Maud's." 

Two Special Awards were also voted: 

to Donald Richie and the film department 

of the Museum of Modern Art for the threemonth 

retrospective of Japanese films which 

the 

reception. 

The 22 members of the National Society 

of Film Critics (all from national publications) 

are: Hollis Alpert. Saturday Review: 

Gary Arnold, Washington Post; Jacob 

Brackman. Esquire; Harold Clurman, The 

Nation: Jay Cocks, Time; Brad Darrach. 

I itc; David Denby. the Atlantic; Penelope 

(.illiatt. the New Yorker: Philip T. Hartung. 

Commonweal; Robert Hatch, the Nation; 

Pauline Kael, the New Yorker; Stefan Kanfer. 

Time: Stanley Kauffmann, the New 

Republic; Arthur Knight, Saturday Review; 

Robert Kotlowitz, Harper's; Joseph Morgenstern. 

Newsweek; Andrew Sarris, the Village 

Voice; Richard Schickel, Life; Arthur 

Schlesinger jr.. Vogue; John Simon, the 

New Leader; Bruce Williamson, Playboy, 

and Paul Zimmerman, Newsweek. 

Ahlberg Completes 'Nana' 

For Distinction Release 

NHW YORK— Mac Ahlberg. who previously 

directed such impressive grossing 

films as "I, a Woman," "L a Woman U" 

and "Fanny Hill," recently completed 

"Nana." a modern-day version of Emile 

Zola's classic about a girl's rise, conquests 

and degradation. "Nana" will be released 

by Distinction Films. Inc., later this year. 

The Technicolor film produced by Tore 

Sjoberg for Minerva International Films 

A.B. of Stockholm, stars Anna Gael in the 

title role. She has appeared in eight previous 

films including "Benjamin" and "Therese 

and Isabelle." 

MOTION PICTURES RATED 

BY THE CODE & RATING 

ADMINISTRATION 

The followmg feature-length motion pictures 

have been reviewed and rated by the 

Code and Rating Administration pursuant 

to the Motion Picture Code »nd Rating 

Program. 

Any picture whose rating was listed 

as [M] 

on the previous bulletins issued by the Code 

and Rating Administration may now auto 

matically be considered to be rated GP 

Title Dlttrlbutor Roting 

Africa Erotica (International Film) 

Dirtymouth (Howard Mahler) 

\r\ 

\r\ 

Erika's Hot Summer (Boxoffice Int'l.) (x) 

Get Carter (MGM) 

[r] 

Goin' Down the Road (*) (Chevron) GP 

Hoffman (American Continental) GP 

The Man Who Haunted 

Himself (American Continental) 

The Secretary (Atco Gibraltar) 

Sexy Susan Sins Again (Cal-Tex) 

they held in 1970; and to Daniel Talbot of 

\r\ 

the New Yorker Theatre for the contribution 

he has made to the cinema by showing Summertree (Columbia) 

GP 

films that might not otherwise have been Vanishing Point (20th-Fox) GP 

made available to the public. Miss Smith 

and Talbot were among those present at 

Von Richthofen and Brown (UA) GP 

*) This rating supersedes the rating 

GP 

\r\ 

'Joe' Getting Recognition 

On Polls for Ten Best 

NEW YORK— •Joe" is not only a top 

moneymaker for the Cannon Group, but 

also the object of almost unanimous praise 

from the critics. The Detroit News and 

Alabama's Montgomery Advertiser-Journal 

have named it as best picture of 1970, while 

newspaper, TV and radio critics throughout 

the country have put the film on their Ten 

Best lists. 

The newspapers that call "Joe" one of 

the ten best pictures include the Los Angeles 

Times, Philadelphia Inquirer, Chicago 

Daily News, St. Louis Post-Dispatch, Boston 

Herald, Pittsburgh Press. Los Angeles 

Herald-Examiner, Detroit Free Press, St. 

Louis Democrat and Philadelphia Bulletin. 

J'he David Gil production also made the 

of Time Magazine. Bob Salmaggi 

of Group W Broadcasting. Stewart 

ten best lists 

Klein of New York's WNEW-TV and John 

Simon of the New Leader and was named 

number 11 by Judith Crist in New York 

Magazine. 

Mercury Records has just rushed into release 

a soundtrack album called "Joe 

Speaks," conceived by Mercury's Robin Mc- 

Bride and Cannon Pictures' Peter Kaulf and 

George T. Norris. The album contains a 

six-minute monolog delivered by star 

Peter Boyle (the barroom sequence) and the 

songs "Where Are You Going," "You Can 

Fly" and "Hey, Joe." 

NGP and CCF Ad Heads 

Tour on 'Little Big Man' 

NEW YORK—A promotion and advertising 

task force is visiting key cities across 

the country on behalf of upcoming dates on 

Cinema Center Films' "Little Big Man," 

most of which are scheduled for mid-February. 

Participating in the plan of contact 

be William O'Harc, CCF vice-president 

will 

in charge of worldwide advertising, publicity 

and promotion: Herman Kass, National 

Cieneral Pictures' vice-president in charge 

of advertising, publicity and exploitation; 

Gordon Weaver, CCF director of advertising, 

publicity and promotion: Bernard Korban, 

NGP director of exploitation: Maurice 

Segal, NGP director of production advertising 

and publicity and Sidney Ganis, CCF 

studio publicity executive. 

The executives will meet with NGP field 

representatives in the key cities to outline 

updated advertising campaigns and promotional 

and publicity plans on behalf of the 

Dustin Hoffman starrer, which has demonstrated 

exceptional bo.xoffice strength in its 

initial three openings in New York, Los 

Angeles and Toronto. The film has broken 

house records in Toronto's Uptown Theatre 

No. 1. 

In each city, screenings will be arranged 

for colleges and universities in the area 

which will be attended by school editors, 

film societies, teachers, underground press, 

film classes, etc. In addition, meetings will 

be held with press, radio and television representatives, 

theatremen, special groups and 

organizations and promotional agencies to 

tie in with and to discuss area openings. 

Three AIP Films Retitled 

HOLLYWOOD—American International 

announces three of its film releases retitled: 

"The Hard Ride" is the new title AIP 

has given the film recently acquired from 

Burwalt Productions as "Carry Me Home. 

Brother." The contemporary drama of 

action stars Robert Fuller and Sherry Bain, 

was written and directed by Burt Topper, 

who also served as executive producer, and 

was produced by Chuck Hanawalt. Release 

will be in 197 

"The House That Screamed" is the new 

title for the film AIP has acquired from 

Anabel Films, S.A., for release in the U.S., 

Canada and the United Kingdom. It is 

playing to record business in Europe as 

"Finishing School." American release is 

scheduled for March. 

"Lola" is the new title given "Child 

Bride," which AIP has acquired for release 

in the U.S. and Canada from San Marco. 

S.P.A. "Lola" is a comedy-drama starring 

Charles Bronson and Susan George. Other 

stars of the film, which was shot on European 

locations and in New York, are Trevor 

Howard, Jack Hawkins. Orson Bean, 

Kay Medford, Robert Morley. Honor 

Blackman. Paul Ford. Michael Craig and 

Lionel Jeffries. Release is scheduled in 

March. 

BOXOFTICE :: January 18, 1971 II

. . Some 

^MfUMiwC êfi

I 

MGM Starts Production 

Of 'Shaft' in New York 

M W 'lORK Ihc first motion picture 

to begin shooting here in the new year was 

MGM's •Shaft," which began production 

on Monday (11). A Stirling Silliphant- 

Rogcr Lewis presentation, produced hy Joel 

Freeman and directed by Gordon Parks, 

"Shaft" stars Richard Roundtree as a black 

private detective. Due to the success of 

"Cotton Conies to Harlem" and Sidney 

Poitier's two films about Virgil Tibbs ("In 

the Heat of the Night" and "They Call Me 

MISTER Tibbs!"), a film about a black 

private eye rather than a black police detective 

was inevitable. If this venture is successful, 

a series of films starring Roundtree 

,is John Shaft is planned. 

At a cocktail reception, Roundtree expressed 

his happiness at being chosen over 

such well-known actors as Jim Brown, Calvin 

Lockhart. Raymond St. Jacques and 

Fred Williamson. Most of his career so far 

has been spent on the stage (he starred in 

"The Great White Hope" in Philadelphia) 

and as a TV and magazine model, but he 

has had bit parts in "What Do You Say 

To a Naked Lady?" and the unreleased 

"Parachute to Paradise." It's entirely possible 

that Roundtree may be the next big 

Negro star. 

Only one other major role had been cast 

h\ the start of production, Moses Gunn as 

a Harlem gangster whose daughter is kidnaped 

by rivals for ransom. The leading 

female role was to be filled by the end of 

week's shooting, which consisted 

the first 

mainly of exteriors. MGM had wanted 

"Shaft" to be made in Hollywood, but the 

producers held out for Manhattan, where 

the entire film will be shot. "Shaft" has 

been adapted by John D. F. Black from the 

novel bv Ernest Tidvman. 

CALENDAR! EVENTS 

s 

24 

31 

Jack Labow Quits Posts 

With MPEA, AMPECA 

NEW YORK.—The resignation of Jack 

,ibow as director of joint sales for the Motion 

Picture Export Ass'n of America was 

announced by Jack Valenti, president of 

the MPEAA. At the same time Labow resigned 

as vice-president of the American 

Motion Picture Export Co. (Africa), Inc. 

For several years after joining the 

MPEAA and AMPECA in 1961, Labow 

was based in Lagos, Nigeria, and was responsible 

for setting up a new joint distribution 

operation to distribute the films of 

the major American film companies in the 

English-speaking countries of West Africa 

(Nigeria, Ghana. Liberia. Sierra Leone and 

Gambia). Since 1965 he has been in New 

York where he supervised these West African 

activities and also assumed charge of 

other joint sales programs which the 

MPEAA operates in Burma and formerly 

in Pakistan and Indonesia. 

Before coming with the MPEAA Labow 

held key posts in the old RKO organization, 

including managing director for Canada and 

later 

for Austral/ Asia.

ecehring Intemcriional ^ 

###inFranci 

theword is ou 

•##theword is ^^superb'^ 

Tiie business is record-breaicinc 

" 

'Promise At Dawn 

'is superb.... A film to be seen and cherishd 

There is a rare excellence to everything about it. An enchanting comec^ 

dranfia, utterly winning in its tender treatment. It is touching, amusirl 

beautifully acted and directed, a work of appealing heart and superb styf 

Melina Mercouri's acting is of grandeur and power. It is unquestionalf' 

the most resourceful and compelling performance that any actress 

given on the screen this year, a fact, one trusts, that the Academy Awar 

committee will remember on prize day."-THOMASQuiNNCuRTis. international herald tribi 

hi 

" 

'Promise At Downls a film that is moving and generous and has tl 

perfume of remembrance. Melina Mercouri gives her best performanc 

-PARIS MATCH " Promjse At Down'is the most beautiful film I havese( 

in a long time. I was 

to say I 

wept. 

I 

so moved by it, I find it difficult to talk. I 

really believe that I must 

-FRANCOIS CHALAIS, EUROPE NUMBER ONE 

am not asham^ 

thank the people who made i 

In England theword is ^ôs€ars' 

"Melina Mercouri pulls off a performance which should keep her in oscd 

for the rest of her life." -london evening standard 

'

next crttroction is criread 

laiiti**** 

In The United States 

theword is ^^genius^'l 

Rex Reed Raved ! 

PROMISE AT DAWN' is touched with genius. It is beautiful, 

)etic, 

moving, enchanting, provocative, courageous, tender, 

nnning, hilarious and heartbreaking. Melina Mercouri is 

more 

lân magnificent. She is brilliant. Critics and audiences alike 

p 

talking about an Academy Award for Melina. Her acting is 

{[ a rare and almost undefinable stature, certainly one of the 

iiost imposing performances I have ever seen on the screen.^^ 

-REX REED, HOLIDAY MAGAZINE-CHICAGO TRIBUNE-NEW YORK NEWS SYNDICATE, INC. 

Joseph E. Levine presents An Avco Embassy Fi 

A Jules Dassin Production starring 

SMclina 

gMercouri 

»» 

Executive Producer Joseph E. 

Co-sfarring.AssafDayan 

' 

Bosed on /he memoir "Promise Al Dawn" by Romain Cory and the ploy "First Love fay Samuel Taylor 

Levine Written, produced and directed by Jules Dassin Color by Deluxe 

From Avco Embassy Pictures^1

BOXOFFICE 

BAROMETER 

This cKort records the performance of current attroctions in the opening week of their first runs in 

the cities five listed 20 key checked Pictures with fewer than engagements ore not As new runs 

is are reported, ratings ore added and averoges revised. Computotion in terms of percentage in 

lo relation normal grosses os determined by (he ihcatrc monogers With 100 per cent as "normal," 

or the figures show the quss ratings obo»c below (hot mark (Asterisk denotes combination bills 

_ „ o ^'i - i s 1 ^ , i 

xk.a. Cassius Cloy iLJA) 

1 Aristocals. The BV)

AOLINES & EXPLOITIPS 

ALPHABETICAL INDEX 

EXHIBITOR 

HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANDISING 

IDEAS 

THE GUIDE TOiBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

TEXAS-SIZE CAMPAIGN FOR HELLO, DOLLY!' 

Stars' Impersonation Contest Included Among Varied Activities 

Johnnie Harper, manager of the Village 

Cinema 1 cV II. .San Angelo. Tex., had a 

iremeiuloiis promotional campaign tor his 

December 2-Decembcr 22 engagement ot 

•Hello. Dolly!" 

Ihe ground work lor the campaign was 

outlined and discussed as Harper and R.A. 

"Skeet" Noret, president of Noret Theatres. 

Inc.. put their heads together some eight 

weeks prior to the December 2 opening. But 

from that time on. Harper was carrying the 

ball. 

Working with Mrs. Vanita Haworth, president 

of the San Angelo Business and Professional 

Women's Club, they decided to 

open "Hello. Dolly!" with a Benefit Pre 

miere with proceeds going to the San Angelo 

Center. 

Tickets were printed some two weeks in 

advance and the tickets and word of mouth 

really spread throughout Tom Green Counts 

about the upcoming premiere. Priceless 

publicity was also gained as Marilynn Moeller, 

representative of T.V. station KCTV. 

took an interest in the premiere. Two weeks 

prior to the premiere KCTV started running 

T.V. spots publicizing the benefit. The spots 

were approximately 2'2 minutes in length. 

These spots were run around the news 

broadcast and countless other times throughout 

the day. Also showing interest were 

three of the San Angelo radio stations. 

K.GKL. KTEO. and KWFR ran a combined 

total of 200 spots preceding the December 

2 opening. More advance publicity was 

gained as the San Angelo Standard Times 

ran two teaser stories in the Sunday papers 

preceding the engagement. The advance 

publicity received through all of the media 

was simply great, and when December 2 

rolled around everyone knew that "Hello, 

Doily!" was going to be in town. 

Opening night was enjoyed by the overflow 

crowd that was on hand. The preliminary 

activities took place out in front of 

the Cinema and the weather was better than 

\ou could have asked for. The dignitaries 

had been invited and they came and came 

in styli'. Mayor and Mrs. Wylie Webb and 

Mr. and Mrs. Fred Dr>er. representative of 

the San Angelo Center, were driven up to 

the Cinema in a four-door Rolls Royce. In 

fact, all of the special guests arrived in antique 

cars, courtesy of the San Angelo Antique 

Car Club. 

MuiHiger Johnny Harper {third from left), Mrs. Harper and show's emcee Greg 

Dumas of KCTV (third from right) pose with "look alike" contestants impersonating, 

from left. Carol Burnett. Jeanne C. Riley. Mae West and Jane Fonda. 

Susan Coleman won first place with her impersonation of Carol Burnett. 

To assist the special guests out of the cars 

and on to a platform, which was set up 

in front. Harper had secured the help of 

four employees from Shakey's Pizzas. John 

Dean, Shakey's manager, had the younger 

members of his staff on hand. 

They added color as their attire was a 

perfect blend with the antique cars and 

•Hello. Dolly!" theme. 

Now. the honored guests are seated out 

front, the antique cars have been parked, 

and the Angelo State Dixie Cats are ready 

to play. And then . . . here comes another 

antique car with a girl seated on each fender, 

and dressed in costume of the 1890 

•Hello. Dolly!" setting. As the car stopped, 

the Dixie Cats let fly with the song "Hello. 

Dolly!" and the girls performed some oldtime 

can-can dancing which brought a roar 

BOXOFHCE Showmondiser :: Jan. If 1971 9 — 

of applause from the young and old alike. 

As the girls and the Dixie Cats caught 

their breath, the crowd was entertained by 

Greg Dumas of T.V. station KCTV, the 

emcee for the premiere. 

Working with Dr. Harold Carver, chairman 

of the Drama Department at Angelo 

State, Harper's next act for the evening was 

a stars' impersonation contest. The contest 

had received a lot of publicity, as "90-Minutes," 

a local T.V. talk show, had taped a 

show with the contestants. The stars in review 

included Carol Burnett. Jane Fonda, 

Mae West, Bette Davis, and Jeanne C. 

Riley. 

Each young lady was driven up in an 

antique car. After their arrival each contestant 

was interviewed by Greg Dumas. 

The judges really had their hands full. 

The crowd was both impressed and 

amazed, as the young ladies from Angelo 

State looked so authentic. The winner received 

$50.00 in gifts from the various 

merchants in the Village Shopping Center. 

Once inside, the movie was shown to a 

capacity crowd that had just experienced 

a campaign that gained priceless publicity 

and good will. 

As follow-up to the premiere festivities, 

(Continued on following page)

Sells Scrooge' Holiday Engagement 

By Stressing Educational Aspects 

For the Holiday engagement of "Scrooge' 

at the Dort Mall Cinema in Flint, Mich 

manager C. E. Trimble contacted both the 

city and county school administration offi 

cials and, using a press book, explained the' 

new picture and its educational aspects. Ii 

was noted that upon calling the Cinema ar 

rangcments could be made for school 

groups to see the film. A letter sent to all 

schools read, in part, as follows: 

"General Cinema Corporation is happ\ 

to announce the exclusive Flint area engagement 

of 'Scrooge.' a brand new musical 

adaptation of Charles Dickens' book, 'A 

Christma.s Carol.' 

" 'Scrooge.' featuring Albert Finney, Ale. 

Guinness, Edith Evans and Kenneth More, 

will be shown at our Cinema. Filmed in 

beautiful Panavision and Technicolor. 

•Scrooge' is a delight to the eye and ear 

Matinee showings are scheduled daily. A 

special group price of one dollar per person 

is available to all schools, clubs and 

organizations for groups of 30 or more at 

the afternoon showings, Monday through 

Friday. Special arrangements for a 10:00 

a.m. showing can also be made for groups 

of 100 or more. 

"This feature will be shown from November 

25 through December 24—traditional 

entertainment that is especially welcome 

at the holiday season. This is a colorful, 

G-rated (all ages admitted, General 

Audiences) film that both children and 

adults will enjoy. 

"If you have any questions, or desire 

hiriher information, please feel free to coni.ici 

me at the Cinema, or at my home. 

"Due to the anticipated demand for 

group rates and scats at this price, we suggest 

an early response to this letter." 

Individually, each school administration 

held meetings and subsequently authorized 

ihc proper school personnel to make arrangements 

to see "Scrooge" as a "field 

if trip" project, so desired. A bulletin was 

sent to each school outlining the film and 

f..cililics Ihc at ..\ailablc Ihc IX.il Mall 

^%

' 

j 

Cinema 

I 

Township. 

j 

Tent 13 Awards Given 

At Testimonial Fete 

I'llll.ADLl.l'HlA— Honored at Variety 

C lub lent l.Vs annual testimonial dinner in 

iIk Iklievue-Stratford Hotel Monday (11) 

uli\.' Meyer Adleman. newly elected chief 

h.irkcr, and retiring chief barker George 

Dr. Ames, coordinator of rehabilitative 

\ SCI ices at Children's Hospital, was honored 

i.M her work with handicapped children. 

She introduced an innovative concept of 

inicgrated medical, social and psychiatric reh.ihilitation 

at Children's Hospital and, when 

I he new Children's Hospital opens in 1973, 

Dr Ames' department will be renamed the 

\ ..ricty Club Rehabilitative Center. 

Miss Gabor, well-known for her more 

ihan 30 films, stage and TV appearances, 

.iNo has made significant contributions in 

her concern for charitable causes, along with 

her impact on show business. 

Meyer Adleman has served as chairman 

of the Variety Club's welfare committee for 

se\er.il years and has been active in many 

eiMc and communal endeavors. A recipient 

ot the city of Camden Brotherhood Award, 

the Ciolden Slipper Square Club Service 

.Award and the Camden County Distinguished 

Service Award, he also is a member of 

the national board of directors of Deborah 

Hospital, a founder and honorary life presi- 

Jent of the Jewish Federation of Camden 

aiul .tctive in the Jewish National Board. 

t liief barker Adleman is president of the 

New Jersey Messenger Service, Clark Film 

Sei\iec. State Film Service and Victoria 

1 ihn Shipping Service of Canada. He also 

IS Mcc-president of Continental Bank of 

Maple Shade. 

ot 

The dinner event included the installation 

the club's newly elected chief barker and 

other club officials by Jack Beresin, past 

president and member of the executive 

hoard of Variety Clubs International. Officers 

installed were: Paul Mezzy, first assistant 

chief barker; Allan M. Salkind, second 

assistant chief barker: Henry Milgram, 

treasurer, and Isadorc Sley, secretary. Crew 

niemhers installed were Steven B. Fox, Ben 

B Cireber. Donald Hicks, J. Harrison Jones. 

R.inion 

Posel and Judge Leo Weinrott. 

Lewis 350-Seater Opens 

In Pa. Shopping Center 

NHW YORK—A .VSO-seat Jerry Lewis 

opened December 3 1 in the North- 

case for Pennsylvania Area Directorship, 

Showplace Systems, Inc. 

Fifty Jerry Lewis cinemas are expected 

to be open for business by this spring. 

NATO Tri-State Conclave- 

Seminar Is March 22-23 

I'lnSBLlRGll — NATO ol Western 

I'ennsN Ivania. Ohio and West Virginia will 

present a "Man in Management Seminar" 

here March 22-23, with convention events 

to be scheduled at the Fulton Mini Theatre 

and at the Hilton Hotel. This school for 

every theatre owner and manager will bring 

H W ilson jr. There were two special presenlaiimis—awards 

chairman Sylvan M. Cohen 

those in attendance up to date, as much as 

possible, in showmanship, licensing, booking 

pasented the 1V7I Heart Award to Dr. and exhibition. 

.\l,ii\ D. Ames of Children's Hospital and There will be a special screening Monday 

Heart of Variety Show Business Award 

the 

evening, March 22, plus a cocktail party at 

lo .ictress Zsa Zsa Gabon. 

Variety Club Tent I in the Pick-Roosevelt 

Hotel. Seminars will be held both days and 

at the March 23 luncheon a showman of 

the year will be presented the "F. Elmer 

Hasley Showmanship Award." 

George Tice, local NATO president, says 

that more details will be announced and that 

preregistration will be $25. After March 19 

registration will be $30. Tice will serve as 

general chairman, with Charlie Sugarman as 

co-chairman. Joseph Alterman is program 

coordinator and Paul Vogel is co-program 

coordinator. 

Miss Meercy Braff, who will be Mrs. 

Weiner at the time of the convention and 

seminar, will be staff coordinator with Jim 

Burgess. Frank Lewis is chairman for program 

advertising and his committee includes 

Joe Bugala, Paul Blumer, Ben Cohen, Bill 

Herring and Sam Schultz. 

F. Elmer Hasley Award committee will 

include Morris Finkel and Paul Vogel as 

co-chairman, with the full committee consisting 

of Chester DeMarsh, Jerry Knight, 

Frank Lewis, Ted Manos and Norman 

Mervis. 

Steve Rodnok jr. is chairman of the 

screening and reception committee, with 

Ben Cohen, Sam Fleishman, Olie Martin, 

George Saittis and Ernie Warren as members 

of the committee. 

Cinerama Acquires Rights 

To Buy Stock of RKO-SW 

NEW YORK—Cinerama. Inc., has acquired 

the rights of Eastern Theatre Corp. 

to purchase the stock of RKO Stanley- 

Warner Theatres, Inc., from Glen Alden 

Corp. for a price in exces of $20,000,000. 

The announcement was made by William 

R. Forman, president of Cinerama, Inc., 

Smick to Inflight Post 

NEW YORK— A. Edward Smick, former 

head of Trans World Airlines engineer- 

gate Shopping Center in South Strabane 

Pa., it was announced by Gerald 

Entman, president of Network Cinema ing, flight test and inspection 

Corp. The theatre is to serve as a show- 

department, 

has been appointed vice-president of servicing 

for Inflight Motion Pictures, it was announced 

by David Flexcr, president of Inflight. 

With TWA 20 years, Smick had been 

vice-president of cargo sales and service. 

'Music Lovers' Debut 

Booked for Jan. 24 

MW YORK— 1 

he Music Lovers," the 

tempestuous life story of Russian composer 

Peter llyitch Tchaikovsky, has its world premiere 

at the Coronet Theatre on Sunday 

(24). Starring Richard Chamberlain as the 

tormented coinposer, the film reunites the 

director and female star of "Women in 

Love," Ken Russell and Glcnda Jackson. 

Melvyn Bragg's screenplay is based on the 

book, "Beloved Friend." by Catherine 

Drinker Bowcn and Barbara Von Meek, 

Andre Previn conducts the London Symphony 

Orchestra throughout the film, as 

selections from Tchaikovsky's works are 

played. 

Chamberlain, who won acclaim for "Dr. 

Kildare" on TV and for "Hamlet" on stage 

and television, has arrived in New York for 

promotional activities on the film. Miss 

Jackson accepted her Best Actress of the 

Year award from the New York Film 

Critics on Sunday (17) for "Women in 

Love" and also will participate in promoting 

the new United Artists 

release. 

Highleyman Leaves Reade 

To Join Cable-TV Firm 

NEW YORK—Walter Reade jr.. president 

of the Walter Reade Organization. Inc., 

announced that the board of directors at its 

meeting here had regretfully accepted the 

resignation of S. L. Highleyman as financial 

vice-president, to enable him to take advantage 

of a new business association. Reade 

said that Highleyman would join Coaxial 

Communications, Inc., as executive vicepresident. 

Coaxial Communications has its executive 

offices in Sarasota, Fla., and is the largest 

privately owned integrated cable-TV enterprise 

in the United States, engaged in the 

construction, operation and programing of 

coaxial communications .systems. It is currently 

building a model "wired city" of 

200,000 homes in Columbus, Ohio, with full 

two-way communications capabilities. 

Ronald Lesser Re-Elected 

Bookers Club President 

NEW YORK— Ron.iki J. lesser was 

following a meeting of the board of directors. 

The date for the consummation of 

elected president, for the second consecutive 

year, of the Motion Picture Bookers Club 

the agreement has been extended to Friday 

of New York, at a recent meeting of the 

(29). 

club. 

RKO Stanley-Warner Theatres, Inc., a 

The complete slate of officers: First vicepresident, 

William H. Frankle: second vice- 

corporation, owns and operates approxiiTiately 

140 theatres mainly located in the 

president, Jerry Frankel; secretary, Ann 

eastern U.S. 

Plisco; treasurer. Max Fried; financial secretary, 

Lee Herbst; scrgeant-at-arms, Howard 

Farber, and trustees Martin Perlberg 

and Hank Feinstein. Named to the board 

of directors: Ralph E. Donnelly, Marvin 

Lriedlander, Marty Goldman, Fred Koontz 

jr., Richard Magan, Arthur Morowitz and 

Lou .Solkoff. 

The annual installation dinner and dance 

will take place Friday evening, March 12, 

at 

the Americana Hotel. 

BOXOFFICE :: January 18, 1971 E-1

— 

ttusbands 

Detective 

— 

, 

3r 85 

Fine An-. 100 

Cromwell C '), 11th wk 

Lid Eo'.l Hollywood Blue (Sherpix), 2nd wk, .,300 

New Emha Belli (Plozo), 4th wk. ..195 

Orleans History of the Blue Movie (Sherpix), 

10th wk 170 

Orpheum There's a Girl in My Soup (Col), 

4lh wk 100 

Poromnunt 200 

Little Big Man (NGP), 3rd wk 

Pons- I Love My Wife (Univ), 3rd wk 160 

Plozo- Gimme Shelter (Cinema V), 5th wk 411) 

Rodio City Music Hon— Scrooge (NGP), 7th wk 180 

Rivoh The Lody in the Cor With Glosses and o 

Gun (Col), 2nd wk 65 

68th Street Playhouse Fools (CRC), 2nd wk 205 

72nd Street Playhouse Perfect Fridoy (Chevron), 

, 9th wk 130 

State I— Love Story (Poro), 4th wk 660 

State II— The Owl and the Pussycot (Col), 

loth wk 185 

Sutton- Little Big Mon (NGP), 3rd wk 550 

Tower East- Love Story (Poro), 4th wk 700 

Trans Lux There Wos o Crooked Man 

East 

3rd wk iWB), 135 

Trans Lux West There Wos o Crooked Man 

(WB), 3rd wk 170 

World- Sexuol Proctices in Sweden (MIshkin), 

ll'h wl< 305 

Zicgfeld Ryon's Ooughtcr IMGM), 9th wk 270 

'Love Story' Grosses High 

500 in Baltimore Third 

HALTI MORE—Vigorous business was 

ihe rule here in the third week of the holiday 

openers, percentages ranging from average 

100 for "There's a Girl in My .Soup" up to 

.1 biillianl 500 for "Love Story," Runnerup 

u> "I ove Slory." percent:icc\vise, w;is "Five 

Stf your ihorlj old and scrjtchyT

Among all the wars 

since time began, 

all the defeats 

and victories, 

there is no equal 

to this chronicle 

of raw courage and 

stubbom savagery. 

i YORK 

Oonald Schwartz, 

YDlBRYfflER 

SERGEI BONDARCDK 

CURTJURGENS-SILVAKOSCINA 

HARDY KRUGER-FRANCO NERO • ORSON WELLES 

HENRY T. WEINSTEIN and ANTHONY B. UNGER ZDRAVKO • MIHALIC • '°'''°"'"'°"*l?od'uce"d'b?STEVE PREVIN • VELJKO BULAJIC • BERNARD HERRMANN ^-#1 

COLOR Prints by TECHNICOLOR" Filmed in PANAVISION' A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures Vl 

1564 Broadway 

"ilw York, New 

PHILADELPHIA 

Bronch Mgr. Joseph Quinlivon 

V L .«,« '*12 Morket Street 

York 10036 Philadelphia, Pennsylrc 

r«l«.: (212) 246. 3744 Tele: (215) 568-604 

WASHINGTON, D.C. 

JeroiM Soady 

1100 VcfmMt Am., N.W. 

19103 Wariiiiigtwi, D.C 20005 

Tel*.: (202) 659.IS6« 

PITTSBURGH 

Tele.: (212) 281-1630 

ATlantic 1-1630 

Dave Silverman 

415 Von Braom St. 

Pittsburgh, Pa. 15219 

)71 »met,can Internat.on.! P.clutes, I 

BUFFALO-ALBANY 

Minna G. Zackem 

310 Delawore Ave 

BuHalo, NY. 14202 

Tele.: 853-5150, I, 2 

ii

B R O A D W AY 

TWO Jerry Lewis Cinema marketing directors 

were on the move for Network 

Cinema Corp. Norman Bander left on Sunday 

(10) for a week of meetings to evaluate 

applications for area directorships in Nashville. 

On Friday (15), Roger Verbcrt departed 

for a week in Norfolk to meet with 

applicants for Virginia area directorships. 

• 

In the magazines: Men's Wear devoted 

the cover and five pages of the January 8 

issue to the influence of Luchino Visconti's 

forthcoming "Death in Venice" on men's 

fashions. Piero Tosi designed the costumes 

for the Warner Bros, film, wliich stars Dirk 

Bogarde and Silvana Mangano . . . Actress 

Genevieve Gilles will he seen in a special 

worldwide fashion edition of the Christian 

Science Monitor in February. The Frenchhorn 

model and performer is included 

among a number of prominent women in 

the arts and the business world. 

Appointed Eastern division manager for 

American International Television, Inc., is 

Burt Rosenburgh. He resigned his post as 

East Coast division manager for television 

at Avco Embassy Pictures Corp. to accept 

his new post. Rosenburg, who will headquarter 

at AIP's New York offices, began 

in television sales at Warner Bros., as Eastern 

regional director for syndicated sales. 

• 

Director Nelo Risi and star Jean Seberg 

arrive in New York next month for the 

Plaza Pictures debut of "Dead of Summer." 

The Sig Shore presentation was recently 

named best picture at the San Sebastian 

Film Festival. 

• 

Paramount's "Love Story" continued a 

record-breaking pace in the third week of 

its world premiere engagement here. It 

racked up $87,408 at Loew's State I and 

$51,461 at Lowe's Tower East, for a total 

of $138,869. 

• 

The 55th Street Playhouse, once an art 

house, now appears to have gone the se.x 

film route. After following up "The Secret 

Sex Lives of Romeo and Juliet" with "Tin- 

.Notorious Cleopatra," the theatre is currently 

showing "The Notorious Concubines." 

All are Boxoffice Inlertialional releases. 

• 

New on Broadway were: "Lupo!," an 

Israeli comedy at the Carnegie Hall Cinema 

on Wednesday (13); "From Ear to Ear," 

^ 

uLOHd! 

INDUSTRY'S 

EXHIBITORS! . ',!f*T rw i 

IN HONOLULU... @lttSAwl/y 

BEST ON WAIKIKI „ VlJ/J 

(Call your Travel Agent) 

\*t^-*ai-' 

*\.\.'J 

French horror flick at the Forum on Friday 

(15); and the long-delayed "The 

Reckoning." which has its American premiere 

on Tuesday (19) at the Festival Theatre. 

A British drama starring Nicol Williamson, 

this was reviewed in Boxoffice, 

Sept. 15, 1969. 

• 

The Museum of Modern Art is presenting 

"Film Preservation: George Eastman 

House Motion Picture Study Collection," 

from January 14-27. The eleven films are: 

"The Virginian" (1914), directed by Cecil 

B. DeMille and starring Dustin Farnum: 

"The Unknown" (1927), Lon Chaney and 

Joan Crawford; "Dr. Jekyll and Mr. Hyde" 

11913), Fredric March in his Oscar role 

and Miriam Hopkins: "The Old Dark 

House" (1932), Boris Karloff. Charles 

Luughton and Melvyn Douglas; "Cimarron" 

11931), Richard Dix and Irene Dunne; 

"Moran of the Lady Letty" (1922). Rudolph 

Valentino; "5.0.5. Iceberg" (1933). 

Rod La Rocque and Leni Reifenstahl: 

"Devil's Circus" (1926), Norma Shearer; 

"Riptide" 11934), Norma Shearer, Robert 

Montgomery and Herbert Marshall; "Wine 

of Youth" (1924), Eleanor Boardman; and 

"Madame X" (1920), Pauline Frederick. 

e 

RadL-y Metzger. producer-director and 

president of Audubon Films, speaks on 

"Sex— It's Commercial But Will It Sell?" 

at the monthly luncheon of the New York 

Cinema Lodge of B'nai B'rith at the Warwick 

Hotel on Thursday (21). Tickets are 

available from the Lodge office, 229 West 

42nd St. (I.O 5-4456). 

e 

Showcu.'ies on Wednesday (13) were: 

"Perfect Friday," Red Carpet Theatres: 

"The Private Life of Sherlock Holmes," 

United Artists Premiere Showcase: aiul 

"The Twelve Chairs." 70 UMC Showcase 

houses. "Women in Love" and "Live for 

Life" double-billed at 18 art hou.tes beginnini; 

Friday (15). 

Tonawancia Town Board 

Sidesteps Airer Films 

TONAWANDA, NY.—Allegedly "objectionable" 

films at drive-ins were mentioned 

as a "community problem" at a recent 

meeting of the Tonawanda Town 

Board. A woman attending the meeting was 

told that the state legislature and the U. S. 

Congress are the legislative bodies to contact 

for control of the alleged type of films 

shown at an outdoor theatre on Ensminger 

Road. 

Councilman Thomas J. Kelly said the 

town board has been trying to get the stale 

legislature to act on the "problem" hui 

without success. 

"We cannot pass laws for the state of 

New York," Kelly declared. "When a business 

is legal under the state law, we cannot 

withhold a license from a man who does a 

legal business," he said. 

Buffalonicm Exhibits 3 

Short Experimental Films 

BUFFALO—Larry Griffis, sculptor and 

painter, has made three short motion pictures 

which were shown Monday evening 

(4) in the Courtyard Theatre, 305 Lafayette 

Ave. With his first ventures into 

films, Griffis said he hopes to generate 

interest in a showcase for experimental 

films. 

Tentative plans include opening his old 

art studio at 1173 Niagara St. in March, 

after the first International Experimental 

Film Festival ends in Buffalo in mid- 

February. 

Griffis' films, which are in 16mm color, 

are titled "Artist's Model in Motion," 

"Artist's Studio 5" and "These Are Children." 

They run about ten minutes, although 

he has a longer film titled "Letter 

From Rome" in the works. 

Leroy Theatre Reopened 

By D

! 

Father Mikulanis Praises 

Use of Films in Church 

BLÎl'AlO A pncsl-lilm producer, 

dcnionsiraling the use of nuxicrn conimunlcations 

techniques in church liturgical services 

at Canisius College, said, "There is 

little 

difference between cutting out a hole in a 

wall for a stained glass window and placing 

a motion picture screen in the sanctuary to 

a congregation." 

project moving images to instruct and inspire 

The Rev. Alcuin L. Mikulanis. OFM. l.os 

Angeles, one of eight music and liturgy experts 

conducting workshops at Canisius, declared, 

"Both images ser\e the same purpose. 

But it is far more int,;rcsting to sec a 

contemporary project on, compared to 

images of past decades which fill so many 

churches." 

Father Alcuin commented that "any 

church that is built today without provision 

for slide and film projection already is outdated." 

Grove Remains Closed 

PENNS CiROVh. N.J.— ,Sol Abramoffs 

Grove Iheatre here, forced to close because 

of the behavior of rowdy juveniles attending 

showings, remains inoperative. Abramoff 

said that reopening will be impossible until 

the community realizes that something must 

be done so that the theatre may be a place 

of peace and quiet for enjoyment of the 

show. 

Mae Harris Services 

NEW YORK— Funeral services were 

held in Forest Hills Monday (4) for Mae 

Harris. 72. widow of the late Jack Harris, 

film buyer and booker for Walter Reade 

Theatres. Mrs. Harris died Saturday (2). She 

leaves three brothers. Martin, Charles and 

Arthur Moskowitz. industry executives. 

Other brothers were the late Joe and Harry 

Moskowitz. 

Orders Permit for Cinema 

RFD BANK. N. J.—Superior Court 

Judge Elvin R. Simmill has directed Red 

Bank officials to grant Edward Grant of 

Fair Haven a license and building permit 

for a 300-seat theatre in a building located 

at White Street and English Plaza. Grant 

hopes to open by Easter. 

Seek Zoning Ordinance Change 

SADDLE BROOK. N.J. — Developer 

Paul Ferber is seeking a change in the local 

zoning ordinance to allow construction of a 

20-siory office building and a motion picture 

theatre to complete the $7 million Park 

80 development at Route 80 and Garden 

State Parkwav. 

City Okay Asked by Theatre 

MIDDLETOWN, N.J. — The Walter 

Reade Organization has asked the board of 

health for permission to use a septic system 

for its planned 500-seat theatre at the rear 

of the Town Theatre located just off Route 

3.5. 

NORTH JERSEY 

J)iiiiiel Cox, veler.in Ihealreman. has been 

appointed manager of Waller Reade's 

newest North Jersey hardtop, the Circle in 

Asbury Park, which recently opened an exclusive 

area showing of "Tora! Tora! Tora!" 

Cox previously had managed Reade"s Carlton 

in Red Bank for a number of years. 

Assisting him at the 1.000-seat Circle is Rudolph 

Smith, recently transferred from 

Reade's Mayfair in Asbury Park. Prior to 

the Mayfair. Smith had been assigned to the 

home office at Mayfair House in Oakhurst. 

An ordinance regulating X-rated films 

for persons under 18 in Wayne Township 

was tabled recently at a town council meeting. 

Sponsored by councilman Walter Hoffman 

and supported by Mayor Newton Miller, 

the proposed ordinance would require 

proof of age to be submitted at the theatre 

for those desiring to see X-rated films. The 

ordinance would compel local theatres to 

request such proof. The matter is now under 

further study by the council and its attorney. 

In nearby Ramsey, at a recent town council 

meeting, several residents voiced objections 

to the showing of "He and She and 

Him" at the independent Ramsey Cinema. 

Mayor Salvatore Burgio stated that he sympathized 

with the complainants but said the 

council was legally "powerless to do anything 

about it." 

Norman Greenberg has been assigned to 

the newly opened Pacific East's Route 4 

Cinema in Paramus, where he will work 

with manager James Myers. Most recently 

Greenberg had managed the Lincoln in 

Union City for BLR Amusements. The Lincoln 

had been purchased by BLR last August 

from RKO-SW. Grecnsberg had been 

manager of the Lincoln for RKO-SW from 

1969 until last August. Prior to that, he had 

been employed for a number of years with 

Stanley Warner at several area houses, including 

the Stanley in Newark. 

John Chrisnian, who recently resigned as 

an assistant at RKO-SW's Embassy in 

Orange, has been appointed assistant manager 

of General Cinema's Route 46 Drivein 

in Lodi. He had been with Stanley Warner 

and RKO for the past four years as an 

assistant and relief manager. 

Vince Ligouri, RKO-SW district manager, 

has returned to his post at the Twin 

in Wayne following a lengthy illness. District 

manager Sam Conti, who had filled 

in during Ligouri's absence, will return to 

his desk at the Stanley in Jersey City . . . 

Mortimer Kaufman, a projectionist at General's 

Livingston Drive-In in Livingston, is 

currently on sick leave. Mortimer is the 

brother of Bill Kaufman, projectionist at 

RKO-.SW's Wellmont in Montclair and .Sanford 

in Irvington. 

Gov. William Cahill has approved a bill 

operate city services ... A sneak preview 

of "The Twelve Chairs" was held on a recent 

Thursday night at RKO-SW's Twin in 

Wayne and the Stanley Warner in Paramus. 

Gerry Hazell, manager of Fabian's Bellevue 

in Upper Montclair, returned from a 

week's vacation spent visiting friends in 

Florida. Disney's "The Artistocats" recently 

completed a successful three-week run at 

the Bcllevue . . . Local 244, motion picture 

operators union, recently held elections and 

elected the following slate of officers: President, 

Daniel Oliner; vice-president, Robert 

Wei.ss; secretary-treasurer, Louis PenncU; 

business agent, Harry Schocket, and sergeant-at-arms, 

Heyman Weinstein . . Comment/Media 

. 

Today, a newsletter published 

by the Roman Catholic Archdioces of Newark, 

continues to criticize editorially the independent 

Strand in Keyport for what it 

terms the Strands "continual exploitation 

of flesh films." An "art-type" film policy, 

featuring mostly X-rated films, has been in 

effect at the Strand for the past year. 

"The Great White Hope" was held for 

a third week of exclusive area showings at 

Fabian's Rialto in Westfield and UA's Fox 

in Hackensack. as well as Cinema 46 in 

Totowa. 

NJ Obscenity Law Probe 

NEWARK. N.J.—Criminal and civil actions 

against RKO-Stanley Warner Theatres 

in connection with the exhibition of the 

film "He and She" have been adjourned by 

the Bergen County prosecutor. A threejudge 

federal panel was ordered convened 

to determine the constitutionality of New 

Jersey's obscenity laws. 

Century Twin Bow Slated 

BROOKLYN. NY.—Slated to open in 

mid-December was Century Theatres' Kings 

Plaza North and Kings Plaza .South. The 

largest twin theatres in Brooklyn, the two 

auditoriums will accommodate a total of 

1,860 persons. The dual showhouses are 

located in the Kings Plaza Shopping Center. 

Flatbush Avenue and Avenue U. 

Sell Didsbury Theatre 

WALDEN, N.Y.—The former Didsbury 

Theatre property on Main Street here was 

sold 

for mortgage foreclosure. 

Theatre in Newburgh Complex 

NEWBURGH. N.Y.—Construction has 

started on the new Zyertown complex, located 

on a 26-acre tract on Route 17K near 

the State Thruway. The center will include 

retail shops and services, as well as a motion 

picture theatre. 

Theatre 

Service 

The nation's finest for 40 years 

RCA Service Company 

A Division of RCA 

43 Edward J. Hart Rd. 

Liberty Industrial Park 

Jersey City, N.J. 07305 Phone: (201) 434-2318 

Januan,- 18, 1971

. . . The 

i.Mt;; 

. . . Chief 

.\LO— 

BUFFALO 

Tonj Mcrcurio, Paramount exchange manager, 

is enthusiastic over the grosses 

being turned in around the branch area by 

"Love Story." He is telling all exhibitors to 

be sure to read the story on Ali MacGraw 

in a recent edition of a weekly magazine. 

Paul L. Wall, Metro-Goldwyn-Mayer district 

representative, arranged special childrcns 

matinee presentations of Mark 

Twain's "Adventures of Huckleberry Finn" 

Saturday and Sunday (9-10) in these theatres: 

Cinema. .Seneca Mall; Four Seasons 

I and 2. Niagara Falls, and Palace theatres 

in Hamburg. I.ockport. Olean and Batavia 

Taylor Theatre in the Kenan Center 

on Locust Street in I.ockport has booked 

"Shane" as the feature motion picture for 

the family film .series Sunday (17) at 7:.^0 

p.m. The series is attracting SRO audiences 

to the center. 

Ben Fclchcr, National Ciencral Pictures 

branch head, invited exhibitors to a special 

preview of "Little Big Man" Wednesday 

(1.^) in the operators hall at 498 Peal St. 

and received many congratulations on the 

Dustin Hoffman starrer . . . Rochester's 

Eastman Kodak has established a new department, 

field support services, responsible 

for the district distribution center billing 

system, the service and rental billing system 

and the equipment status system. Robert 

L. Harrington has been appointed supervisor 

of the services. A graduate of New 

York University, he has been with Kodak 

•since 1947. 

Sidney J. Cohen, president, NATO of 

New York State, has returned from a meeting 

of the executive committee of the Will 

Rogers Hospital and O'Donnell Research 

l.aboratiiries. in Rumpeimeyers" restaurant 

in the St. Moritz Hotel in Gotham, where 

a discussion was held on the possibility of 

holding a series of motion picture feature 

premieres, similar to the one recently put 

on at Holiday II in Cheektowaga for the 

benefit of the hospital fund and where over 

$1,000 was raised. 

Ben Bu.sh, chief barker. Variety Club 

Tent 7. has named the barkers who will 

serve as committee chairmen and co-chairmen 

in 1971 as follows: Bingo, Richard 

Atlas; heart, Nate Dickman; finance, Fran- 

Lee ARTOE XENON LAMPS 

INI«OOu:TrjB. ,fFt» , 

t .1 

1000 -1600 -2500 WATTS 

$150 $200 $250 

lf» *RTOE C«bM Co 

1243 Belmont Chicago 

cis Maxwell; house, Jerry Edelstein and Hil 

Jauch; convention. Dewey Michaels and 

Marc Lippman; Variety Week. John J. Serfustini; 

press, Edward F. Meade and Charles 

Lee; membership, George Hochreiler; telethon, 

Sam Geffen; entertainment, all cochairmen 

and Charles ,\rman, Herman 

Glaser. William .Shields. Robert Mason jr.. 

Walter Cunningham and Joseph Palanker 

barker Bush has called a crew 

meeting for Monday evening, February 1. 

in the Delaware Avenue clubrooms. Irving 

N. Rosen is a new associate member of the 

tent and the following have been accepted 

as regular members: Col. Morris Lutwack. 

Art Keroach. William Shields. Robert Mason 

and Walter Cunningham. While convention 

chairman Dewey Michaels is recovering 

from his recent illness. Marc Lippman 

is filling in as co-chairman. Lippman urges 

.ill those planning to attend the big powwow 

.\pril 2.'>-.^0 in Las Vegas to get their reservations 

in early. 

James H. NichoLsun, president of American 

International Pictures, in discussing the 

1971 outlook in the motion picture business 

via telephone with Robert L. Sokolsky. theatre 

editor of the Courier-Express, declared 

in part: "You can't speculate (on the outlook), 

because you no longer can really predict 

your audience. Oh. I suppose you could 

say that your average audience is between 

IcS and 26— before the rating system went 

into elfecl. it was 12 to !'>. You can still 

make pictures for the ovcr-40 audience 

and you can still do well with them— if you 

make the right pictures. What it really 

comes to is that your audience is much 

more fragmented today than it ever was. 

There are so many segments of it now ami 

they all have their own likes and dislikes 

That is why there are no more gauges to 

trends. I think that the only thing you can 

say with any accuracy now is that we are 

gett'ng a shift in audience preferences. 

Whenever times are depressing, people turn 

to films that are entertaining, that offer 

them escape'. When times are affluent, they 

seek, probably through some sense of guilt, 

very morbid themes. Now I think people 

are concerned about the war and about their 

own economic states. Their reactions to 

films will uiuloiibiedly reflect that." 

John J. Scrfiistino, 20th Century-Fox 

branch manager, calls attention to the 20lh- 

Fox prop auction in Los Angeles February 

2.'i-2S . . . Barker Lew Fisher, producer of 

Melody Fair, already is thinking about June 

at the Wurlitzer Park entertainment center 

;md its 16th season and has set his sights 

on signing a number of big-name stars . . . 

Jo;m Fontaine was the special guest at the 

annual maintenance fund drive parly in the 

Studio Arena Theatre. 

Arnold I. Kornande/. has been elected 

prcsklent of the Buffalo Cinema Club. Other 

new officers .ire: Kenneth Batl. vice-presid.nt; 

Mrs. Charles Decker, secretary, and 

.Mphonse Bullak, 

treasurer. 

Tora!' Raises $1,056 

For Rogers Hospital 

ULl I ,Sidnc> J. Cohîi. president, 

NATO of New York State, and a member 

of the executive committee of the Will 

Rogers Hospital and O'Donnell Research 

Laboratories, has sent a check for SI.056 to 

Ned Shugrue at the New York City national 

office, which is the amount raised at the 

recent premiere of "Toral Tora! Toral" at 

Holiday II Theatre in Cheektowaga. The 

premiere was sponsored by the communications 

industry in the Buffalo area. 

.So enthusiastic is Cohen over the project 

that he discussed it at the recent executive 

committee meeting of the Rogers Hospital 

in the St. Moritz Hotel in New York City, 

where it practically was decided to hold a 

similar premiere series in theatres across the 

country, sponsored by the radio and TV 

stations in 

the various areas. 

William Campbell, account executive of 

Capitol Cities affiliate WKBW. was chairman 

of the Holiday II premiere and Cohen 

declares he did a tremendous job in organizing 

the entire industry in the project. Cohen 

also said the event was such a success that 

it is planned to make a similar premiere an 

annual affair in Buffalo, sponsored by the 

personnel of the TV and radio stations in 

the district. 

Joseph P. Garvey. managing director of 

the Holiday 1-2-3. worked hand-in-hand 

with Campbell. Cohen and the communications 

folks in promoting the event and Garvey 

estimates th:.t the hospital and the 20th 

Century-Fox production received almost 

S20.000 in free publicity on the air waves 

in advance of the premiere, which greatly 

aided the sale of tickets. 

'Saturday Morning' to Be 

Shown at Int'l Festival 

BUIFALO—The International Lxp.-rimental 

Film Festival, scheduled February 

11-14 at Canisius College, has won a significant 

coup — the right to premiere 

"Saturday Morning." a direct cinema feature 

released by Columbia Pictures. A Dimension 

Films production directed by Kent 

Mackenzie. "Saturday Morning" is an unscripted 

glimpse into the lives of 20 teenagers 

from varied economic and racial 

backgrounds assembled by filmmaker Mackenzie 

at a Southern California mountain 

retreat for six days and encouraged to explore 

each others' hopes, fears and relationships 

to parents and peers through con- 

\crsation and role playing. 

The film, .^.^mm and in color, is 90 minutes 

long, edited from 17 hours of footage. 

It will be shown here Saturday evening. 

February 1.3, in the invitational film category. 

Columbia h;is promised to publicize 

the premiere in national film journals. 

"Saturday Morning" is Mackenzie's second 

theatrical i^lea.se. although he has won 

.iwards for student and commercial efforts. 

His first theatrical feature was "The Exiles." 

a documentary which won two gold awards 

at the Mannheim Festival. 

Dimension Films, the producers of 

E-6 BOXOFTICE :: J.miiarv IS, 1971

. . . Filmmaker 

. . . The 

. . On 

. . The 

! 

S.iturday Morning." is an inno\.iior in 

.uiJicnce participation in films, niakiny motion 

pictures with interruptions before tlu- 

Buffalo CATV Decision Is 

Postponed Three Months 

BLIFIAI.O-The decision on what firm 

or firms will be given the much-sought 

cable antenna TV franchise in Buffalo has 

been put off for three months by the common 

coimciPs legislation committee. Members 

of the committee have unanimously 

agreed the council should await a decision 

by the Federal Communications Commission 

on whether owners of one mass communications 

media, such as a newspaper, 

should be permitted to own the CATV 

system in the same city in which the newspaper 

is published. 

One of the applicants for the Buffalo 

franchise is Courier Cable, a subsidiary of 

the Courier-Express, the city's morning 

newspaper. 

Raymond Lewandowski, Lovejoy district 

councilman, moved to table all applications 

for three months, noting that Courier Cable 

was one of the applicants. He read an 

excerpt from an FCC memorandum opinion 

and order issued last year. 

The councilman quoted a portion of the 

lengthy order in which the commissioners 

noted that the Courier firm contended there 

was no rule, proposed or otherwise, which 

proscribed cross-ownership of CATV systems 

and newspapers and radio stations. 

The commissioners said the advisability 

of cross-ownership of this type was under 

consideration and that they were of the entered in these great contests. 

view the matter should be resolved in the 

case under consideration rather than on a A 23-nionth contract was signed and city 

case-by-case basis. 

school teachers were back on the job Monday 

(11) after a full week's strike. The strike 

The decision from which Lewandowski 

quoted granted Courier Cable the tempo- 

against newspaper publication by pressmen 

rary relief it had sought, including the right 

to originate broadcast, for its current CATV 

operations in the city. 

George K. Arthur, Ellicott district councilman, 

also said the council should await 

the FCC decision on cross-ownership before 

deciding on awarding the franchise in 

Buffalo. 

Bob Klenke Is CS&S Prexy 

BUFIAIO— Robert A. Klenke has been 

elected president of the Buffalo Bill Tent, 

Circus Saints & Sinners, at a meeting in 

Kleinhan's Music Hall. Jack Grood is the 

new vice-president; Joseph Dietrich, treasurer, 

and Dr. Ralph S. Citron, secretary. 

Ben Bush, Variety Club Tent 7 chief barker, 

is national president of the CS&S. The 

national convention will be hekl here this 

PITTSBURGH 

ciul to allow the audience to vote on the 

Qoliiiiibia Pictures' "Five Easy Pieces continued 

into its ninth successful week that a state income tax in the amount of six 

cabinet (and other leaders of this party) say 

ouicomc. documentaries without commentary, 

films without endings and a job inter- 

" at the .Shadyside. Also in its ninth week was per cent is necessary. Shapp favors legalized 

view film where the audience sits behind 

"The Twelve Chairs" at the Forimi and Encore 

theatres . . . "The Lickerish Quartet" crats control both the Pennsylvania Senate 

gambling, wants the income tax, etc. Demo- 

the employer's chair and rates each applicant. 

is enjoying an extended run at the Guild, and House of Representatives. The former 

"Saturday Morning" is said to follow this 

while American International Pictures' X- legislature, also Democratic, wouldn't work 

Dimension tradition. When screened for a 

rated ""Kama Sutra" opened at the Fulton with Republican Ray Shafer, who steps 

Los Angeles college audience, it is said to 

Mini replacing Cannon's "Joe" . . . Columbia's 

""Ihe Lady in the Car With Glasses 

down as governor. 

have caused a "near riot, followed b\ a 

two-hour rap session," 

Wally 'laber wildlife movies again are 

and a Gun" followed ""Rio Lobo"' at the 

moving throughout the area at schools, recreation 

centers and theatres . . . Financing 

Gateway . stage at the Pla\ house is 

""No Strings.'" 

for the Ihree Rivers Stadium, originally set 

The winter term film series was initiated 

at Pitt's University Center, open to students 

and the public without charge . . . With a 

newspaper strike in this city, Associateil 

Theatres used considerable radio-TV time 

to advertise film offerings, 

"King Kong," the original uncut version 

of which is now available from Janus Films 

for theatrical exhibition—and unseen for 35 

years— is on schedule as the February 21 

attraction at Carnegie Lecture Hall as part 

of the History of Film series offered without 

charge by the Museum of Art. With all 

the publicity awarded to "King Kong"' since 

1933, it would seem that this picture should 

have considerable commercial value. The 

musical score is by Max Steiner and it is 

excellent, backing up the monster classic. 

"Brother John" was tradescreened by Columb'a 

.Saturday (9) in the Studio Playhouse 

Ed Emshwiller will screen 

and discuss his new films Thursday, February 

1 8 (this is a new date), at Carnegie Lecture 

Hall . Silver Gloves Tournament 

for tristate amateur boxers opens 

Wednesday (27) at Weirton, W. Va., and 

the Diamond Belts will be featured in this 

city the entire week of March 22, with finals 

March 29 in the Civic Arena. Your correspondent 

hopes once again to have boys 

continued and out-of-town papers, much in 

demand, showed off local newspapers as 

very second-rate publications. Severitecn 

unions struck the city in two weeks. Police 

and firemen are not participating at this 

time. 

"A Severed Head," Columbia Pictures 

production (a marital drama and not a horror 

movie), was tradescreened Friday evening 

(l.'i) at the Studio Playhouse . . , Wild 

and wooly Gene Shalat, WIIC-TV film reviewer, 

is not selling any movies or himself 

RKO-Stanlcy Warner circuit is expected 

to dispose of the remainder of its 

theatres 

here. 

Milton Jcrrold Shapp beci>mes governor 

of Pennsylvania Tuesday (19) and more of 

his actual plans will be disclosed in the 

coming weeks. His official all-Democratic 

at $35,0()(),()()0, will cost $1()5.000,()()(). 

Goldman Sells Randolph; 

Slated for Demolition 

PHILADELPHIA—The Randolph Theatre 

at 1116 Chestnut St., originally built in 

1902 and operated as B.F. Keith's Vaudeville 

House, has been sold by William 

Goldman Theatres to Cynwyd Investments. 

The new owners plan to construct one or 

two modern retail stores in what was the 

lobby area fronting on Chestnut Street. The 

theatre auditorium, which occupies approximately 

15,200 square feet fronting on Samson 

Street, will be demolished and replaced 

by a parking lot. 

The site, on which once stood the home 

of Matthias Baldwin. Philadelphia locomotive 

manufacturer, was purchased in 1900 

by Benjamin F. Keith, nationally known 

vaudeville impressario. It was here he built 

a million-dollar theatre that was heralded by 

the press in 1902 as the world's most beautiful 

vaudeville house. 

It was purchased by William Goldman in 

1942. the old office building and lobby torn 

down to make way for a new front, the interior 

modernized and opened in December 

1949 and named the Randolph Theatre. 

William Goldman Theatres recently 

opened twin theatres, Northside I and 

Northsidc II, in Miami, Fla. Their Southgate 

Theatre will open Wednesday (27) in 

Chambersburg, Pa., and a fourth new theatre 

will open in Hanover. Pa., in April. 

""Scrooge" established a new all-time record 

at the Radio City Music Hall. 

ALLIED THEATRE EQUIPMENT CO. 

aur theatre ne 

Ronald Franks Herman Fine 

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Service 




3310 South 20th Street, Philadelphia, Penna. 191 

Phone: (215) HO 7-3300 (Pa.) 

(609) 963-2043 (N. J.) 

BOXOFFICE :: January 18, 1971 E-7

BALTIMORE 

T eon B. Back, general manager. Rome Theatres, 

and NATO of Maryland president, 

has been appointed a member of the 

NATO legal committee, according to national 

president Eugene Picker. 

Bill Steele, manager. Governor Ritchie 

Drive-In, an E. M. Locw theatre, has advertised 

that the theatre will leature a flea 

market, come April 4. 

Moe Cohen, R C Theatres, announces 

the Monocacy Theatre. Taneytown. will 

open March 14 after a winter hiatus . 

. 

Kay Eitcl, 19, youngest child of George I . 

Eitel. local representative of National Theatre 

.Supply Co.. returned Monday (4) with 

appro.ximately 300 other students of the 

Anne Arundel Community College from 

their skiing holiday in Zell-Am-Zee. Austria. 

The group left December 27. "The 

ironic thing." stated Eitel. "was that she did 

not injure herself in any way while skiing 

but on her way home, just as she was about 

io alight from her plane, she sprained an 

ankle." 

H. Vernon Nolte, executive. F. M. Durkee 

Enterprises, took sick New Year's weekend 

at .Sea View Country Club, N.J.. subsequently 

entering Union Memorial Hospital 

here Friday (8). He has been under 

observation and undergoing tests. 

Irwin Cohen, chief executive officer, R/C 

rheatres. with Mike Hession. vice-president 

and general manager of the circuit, made a 

swing to the Southwestern theatres of their 

circuit the first week of the month. Said 

Cohen. "We visited with Mrs. Janie Wines, 

new manager of the Lyric Cinema, Lexington. 

Va.: Randy Anderson, manager. Stonewall 

Theatre. Clifton Forge, Va.; Charles 

Necessary. .Southwestern district manager, 

with headquarters in Salem. Va.; W. R. Mc- 

Coy, our auditor in Salem. Va.. for the 

.Southwestern district, and we also visited 

our theatres in Emporia. Va. David Knight, 

one of the Virginia district managers, was 

busy finishing renovations on the Tally Ho 

I heatre. I.eesburg. Va., and the Downtown 

I heatre in Warrenton. Va., as well as the 

State Theatre. Culpepcr, Va." 

The three jurors for the Baltimore Film 

Festival II poster design contest, a statewide 

competition for high school and college students 

sponsored by the University of Baltimore, 

have been selected. They are Diana 

F. Johnson, former curator of painting and 

sculpture. Baltimore Museum of Art; 

C harles Newton, a local artist, and Robert 

Q^ntJ /« Ien ^*P mPf] 

•Ml brralk ^^PV^^MlHPJ

YWOOD—The 

— 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

Melvyn Douglas Lauds 

Screen s New Freedom 

HOl.I.^WOOD— Melvyn Douglas, at 70, 

a paternal figure in life and on the screen, 

where he recently portrayed Tom Garrison 

in Columbia's "I Never Sang for My Father." 

gave the Hollywood Foreign Press 

members views on his perspective of a halfcentury 

in theatre and films, calling today's 

filmmaking equal in attainment to the last 

days of silent films, before talking pictures 

siphoned that art from the screens, 

"Almost any idea can find some sort of 

audience today." he said, referring to present 

screen freedom. 

'Fun' Frame of Reference 

Defining entertainment as "grabbing 

someone's interest" and opting for today's 

"reality." he defined his current role as 

much a form of entertainment as that in 

a "fun" frame of reference. "If you think 

of 'fun' as entertainment, it also is true. 

But why settle for just one form?" he asked. 

The truth in his present picture moves people 

to many emotions and, since it is on a 

screen and in a theatre, like opera or a 

stageplay, it 

also must be classified as entertainment. 

In terms of "good and bad," he said 

Lubitsch and Zinneman often had discussed 

with him the stranglehold of censorship. 

"We were praying for the day when we 

could be released and, on today's screens, 

the goals have been reached," he stated. 

'Fresh or Polluted Air" 

Speaking of the new freedom in filmmaking, 

he is pleased—but he warned that 

when the "windows are open one can get 

fresh or polluted air" and while great filmmaking 

is present today, there also is a 

wide variety of "crap." 

Discussing his perspective of the film industry 

and referring to the major film 

organizations, he called one a "nursing" 

company, without deprecating their role. 

Since the day of the antitrust agreement, 

rather than produce their own pictures, this 

one, he felt, "nurses along projects," making 

this the greatest era of independent thought 

and production in the history of the business. 

He characterized this as an enormous 

improvement over the past. 

Tabbed for nomination for an award for 

acting, due to his role in "I Never Sang 

for My Father," Douglas was frank about 

I 

Hollywood Oflicc~-6425 Holhwood Blvd.. 465-1186) 

the fact that he would be delighted if he 

were honored. However, on a philosophical 

level about awards, he said that "in the 

fields of art, he didn't think they made 

much sense, for how can you compare performances?" 

His illustration for this was 

the vastly different work of George C. 

Scott in "Patton" or Jack Nicholson in 

"Five Easy Pieces" or Dustin Hoffman in 

"Little Big Man." 

The British honors system is closer to 

his thinking, for a number of people are 

honored for their imaginative work. But 

in America, there is this compulsion to 

Joe Boyd Appointed WB 

Music Services Director 

HOLLYWOOD—Joe Boyd has been appointed 

director of music services at Warner 

Bros. Studio, it was announced by John 

Galley, executive vice-president in charge 

of production. Boyd, who will be moving 

to Burbank from his present home in England 

this month, takes over his new post 

immediately. 

Boyd comes to the WB music post from 

an enormously successful international 

music career. Last year "Melody Maker," 

an English music tradepaper, voted Boyd 

one of the world's top five record producers. 

A! CROWN PARTY—.lohn Russell 

and Keyc Luke, stars of "Noon 

Sunday." with host Newton P. ''Red" 

.lacob.s, president of Crown International 

Pictures who will distribute "Noon 

.Sunday," at the Crown holiday party 

in Los Angeles. 

Golden Globe Award 

Nominees Announced 

HOI I Hollywood Foreign 

Press Ass'n Golden Globe award nominees 

were selected at a dinner held Tuesday 

(12) in the Empire Room of the Beverly 

Hilton Hotel. 

Nominations in the eight categories were: 

Best Director—Bob Rafclson. Arthur Hiller, 

Robert Altman. Franklin Schaffncr and Ken 

Russell: Best Supporting Actress—Maurinc 

Staplcton, Karen Black. Tina Chin. Lee 

Grant and Sally Kellerman: Best Actress, 

Musical or Comedy—Julie Andrews, Carrie 

Snodgress, Sandy Dennis. Barbra Streisand 

and Angela Lansbury; Best Actor, Comedy 

—Richard Benjamin. Donald Sutherland. 

choose the best, as in an athletic contest. 

From his long familiarity with both 

mediums, Douglas credited directors as being 

the most important element in films but 

on the stage the actor "who is out on his 

own for each performance" is most important. 

Elliott Gould. Jack Lemmon and Albert 

Finney; Best Picture. Musical or Comedy 

"Darling Lili," "Diary of a Mad Housewife,"" 

"Lovers and Other Strangers," 

"M A*S H"" and "Scrooge"; Best Actress, 

Drama—Ali MacGraw, Melinda Mercouri, 

Faye Dunaway, Sarah Miles and Glenda 

Jackson: Best Actor, Drama—Jack Nicholson, 

James Earl Jones, Melvyn Douglas, 

Ryan O'Neal and George C. Scott, and Best 

Drama— 

Picture, "Airport," "Five Easy 

Pieces," "I Never Sang for My Father," 

"Love Story" and "Patton." 

Presentations will be made to the recipients 

at the awards dinner to be held Friday 

evening, February 5, in the International 

Ballroom of the Beverly Hilton Hotel. 

Edmund Penney Films Win 

Wide Critical Acclaim 

HOLLYWOOD — Writer-director 

Ednnind 

Penney, co-author of "The Ballad of 

C able Hogue." a Warner Bros, release, has 

been honored by the International Film and 

TV Festival, New York, with a gold medal 

for the film "The Dancing Prophet." This 

historical documentary is the life story of 

t le famed Ruth St. Denis who, with Ted 

Shwan, startled all areas of dance for a 

half-century. 

Another honor accorded Penney was the 

award of the New York Film Critics, who 

chose "Ballad" as one of the top ten of 

1970. He also is the co-producer, with Gertrude 

Marks, of the Herbert Kline-directed 

"Walls of Fire," on the famed Siquerios, 

one of the world's outstanding muralists. 

The latter film was shown to the nuiralist 

on his birthday in Mexico and is being 

readied for marketing. Reviews out of 

Mexico have been highly praiseworthy. 

BOXOFFICE :: January 18, 1971 

W-1

Hollywood 

LARRY SPANGLER. president of Spangler 

Pictures, completed production of 

an animated cartoon entitled "Super Joe." 

dealing with the exploits of football star 

Joe Namath. It will be released and exhibited 

in tandem with Spangler's production 

of "The I-ast Rebel." which stars 

Namath. 

William H. Lawrence. ABC national affairs 

editor, will head the party of ABC 

world news correspondents who will make 

a first-hand, on-the-spot report to Los 

Angeles at the Hollywood Radio and TV 

.Society luncheon Tuesday (19) at the Beverly 

Wilshire Hotel. 

* 

KImo Williams, whose first major screen 

credit was as an editor of "Miracle of the 

Bells" for RKO in 1948. now heads 20th 

Cenlury-Fox production. An accomplished 

filmmaker, he made a feature in the 1950s, 

writing, directing, editing and producing it. 

• 

Edmund Gonzales, film technician in 

Warner Bros." still department, has been 

named "Citizen of the Year in Community 

.Service Work" by the Venice Board ot 

Realtors. 

• 

Producer-writer Larry Tucker is in Toronto, 

where he is doing network TV and 

extensive interviews with the press and 

radio prior to the opening of "Alex in Wonderland," 

the Coriander-MGM production. 

• 

"The Beguiled," the Universal-Malpaso 

Co. Civil War suspense drama starring Clint 

Eastwood, will be screened by producerdirector 

Donald Siegel for cinema students 

in a series of college film symposiums prior 

to its release in 1971. 

• 

The principal photography on Walt Disney 

Productions' "Scandalous John" is completed 

and the picture is now being prepared 

for Buena Vista release next summer. 

• 

"Fiddler on the Roof' produccr-direclor 

Norman Jcwison will be the subject of an 

hour-long special documentary lo be produced 

by the National Film Board of Canada. 

For a period of six weeks. Jewison will 

be filmed at work on the United Artists 

release, both on location in Zagreb. Yugoslavia, 

and during interior shooting at Pinewood 

Studios. London. This marks the first 

lime the famed documentary organization 

has so extensively treated a film director in 

its long, award-winning history. The Mirisch-Cartier 

production will be released in 

late 1971 by UA as a roadshow attraction. 

Two special screenings of Sidney Cilazicr's 

new suspense tale. "The Night Visitor." were 

held for the Mystery Writers of America 

recently. The UMC picture is scheduled for 

February-March release. 

* 

Angel Tompkins, who eo-stars with l-llioti 

Happenings 

Gould and Brenda Vaccaro in David L. 

Wolper"s production of "I Love My Wife" 

for Universal, planed to New York City 

for four days of promotion on behalf of the 

marital comedy, prior to its December 25 

opening. 

* 

Producer Lou Adier was in New York for 

publicity activities in conjunction with the 

opening of "Brewster McCloud," the Adler- 

Phillips-Lion's Gate Films production for 

MGM release. 

Director David Lean has been given the 

Order of Merit, highest civilian award of 

the Argentine government. The proclamation 

cites his contributions to the arts, lately 

exemplified bv his new MCiM film. "Rvan's 

Daughler." 

• 

Cieorge 1 honias and Bert Ford have 

formed a publicity firm. Thomas & Ford, 

which became operative Friday (1). Magdalene 

Maskel. who has been partnered with 

Thomas for years, is taking a hiatus. 

* 

Carroll .Sax was appointed film editorial 

supervisor for all Cinema Center productions, 

it was announced by Gerald L. Adler. 

vice-president in charge of Cinema Center 

100. the department of Cinema Center 

Films engaged in the production of motion 

pictures for initial exhibition on U. S. TV. 

The appointment becomes effective immediately. 

• 

l-dwarii S. lelilniaii h.is been elected to 

Ihe board of directors of Iilinwa>s. .Martin 

Ransohoff. chairman of the board, announced 

that ihe appointment was confirmed 

by the company's shareholders at 

the I'ilnnvays annual meeting. 

* 

Elisha Cook will appear in a featured role 

in Universal's "The Great Norlhfield. Minnesota 

Raid," starring Cliff Robertson. The 

picture is being directed on location in Jacksonville. 

Ore., by Philip Kaufman, who also 

wroie Ihe original screenplay. 

• 

I'RHhicer Ger.dd Ayres cast character aclor 

( lui> Franco and veteran comedian 

Winstead "Doodles" Weaver lor roles in his 

Acrobat Films production. 'De.iler." for 

Colimbia Pictures. 

• 

Dave L. Wolper was named national TV 

adviser for Lewis Harris & Associates, internationaly 

known public opinion pollsters. 

* 

Godfrey Cambridge was named co-chairman 

with Ossic Davis of a benefit dinner 

for the Foundation for Research on the 

Sickle-Cell Disease, lo be held at Leonard's 

at I ong Island. N.Y.. March 26. 

Mrs. Marie Welz, 72, aunt of Doris Day. 

died Thursday. December 24, at her Los 

Angeles home. Surviving, besides Miss Day. 

a sister. Mrs. Alma Da> 

-phew, Terry Melcher. 

ind a grand- 

Sue Mengers was elected a vice-president 

111 the motion picture department of Creative 

Management Associates, it was announced 

by Richard A. Shepherd, senior 

vice-president in charge of motion pictures. 

• 

Sam Brown has been appointed executive 

director of the Academy of Motion Piclure 

Arts and Sciences, succeeding Mrs. 

Margaret Herrick. who retired Friday (1). 

• 

Walt Disney Productions' Christmas release, 

"The Aristocats," has been selected 

by the Southern California Motion Picture 

Council as "a picture of outstanding merit." 

Council president Elayne Blythe presented 

co-producer and director Woolie Reiiherman 

with the certificate. 

* 

Irving Salkow, who resigned as vice-president 

in charge of CMA's TV department 

two years ago to enter the field of motion 

pictures and TV packaging, is expanding 

the activity of his company, the Irving Salkow 

Agency, by making two important 

moves. He has acquired the John W. Schal- 

Icri Literary Agency and ALS Management, 

one of the foremost literary ag.-ncies in 

London. 

* 

Harris Katleman, president of Four St.ir 

Entertainment Corp., was elected by the 

board of directors of Four Star Intcrnalional 

lo the post of vice-president of TV sales 

of the parent company. 

* 

Leigh Taylor-Young joined director John 

Frankenheimer in Paris to complete final 

dubbing on the Frankenheimer-Edward 

lewis production "The Horsemen." 

* 

Sig Maitles was appointed national director 

of marketing for Fanfare Film Productions, 

it was announced by Joe Solomon, 

president of Fanfare. Maitles leaves his 

Warner Bros, advertising executive post to 

join Fanfare immediately. 

* 

Anthony Z. Landi, who recently resigned 

as deputy chairman of London Screenplays, 

has joined London Screenplays Enterprises. 

In his new position. Landi will serve as 

consultant in both financial and distribution 

areas under Michael Flint, new man- 

.iging director and chief executive of London 

Screenplays Enterprises. 

* 

James Mason arrived in Hollywood for 

ten days of meetings and casting on the film 

version of Shakespeare's "TTic Tempest," 

in which he is partnered with producer 

Josef Shaftel and director Michael Powell. 

Mason, who will portray Prospero, will be 

making key casting assignments with Hollywood-based 

actors. 

Robert Evans, senior vice-president in 

charge of worldwide production for Paramount 

Pictures (whose "Love Story" is attracting 

worldwide attention), returned 

from meetings in the P.iramount Ness York 

office. 

W-2 

BOXOFFICE ir\ 18, 1971








stubborn savagery. 

YUIBRYMER 


CDRTJDRGENS 

HARDY KRUGERFRANCO NERO-ORSON WELLES 

ticcut'vf PfotJucers A'ssoctatt Producer Orrected by Mu'.iC by 

HENRY T WEINSTEIN and ANTHONY B UNGER • ZDRAVKO MIHALIC •"""'"""''"%CLê"d "STEVE PREVIN • VELJKO BULAJIC • BERNARD HERRMANN '"• 

COLOR Prints by TECHNICOLOR' Filmed in PANAVISION' A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures Ml 

ei97i I 

SALT LAKE CITY LOS ANGELES SAN FRANCISCO SEATTLE PORTLAND 

252 Eoit firrt South 291 So. Lo Cienogo Bl.d. "^ "*

— — 

— 

I 

— 

— 

— 

— 

— 

— 

— 

love Story/ 'Song of Norway Run 

One-Two as LA First Runs Flourish 

LOS ANGELES—"Love Story," 1,100 

per cent when it bowed in at the Village 

Theatre, lost only 100 percentage points in 

the second week and was still by far-andaway 

the dominant business producer among 

the more than two dozen high grossing 

films playing the Los Angeles area. Ranges 

of the others, however, were confined to 470 

and under, with "Song of Norway," eighth 

week at the Cinerama, carrying off the 470 

percentage. 

Also in the upper echelons were "Five 

Easy Pieces," 400. seventh week. Holly; 

"Diary of a Mad Housewife." 380. 13th 

week. Regent: "Tora! Tora! Tora!", 380, 

15th week, Pantages; "Wuthering Heights." 

330. second. Fine Arts: "Little Big Man." 

370. second. Hollywood Pacific: "Fools." 

310. second. Picwood. and "I Love My 

Wife." 300. second. National. 

(Average Is 100) 

(Col), 3rd wk Beverly—Cromwell 230 

Bruin—Whcrc't Poppa? (UA), 3rd wk 210 

Chinee- The Grcot White Hope (20th-Fox), 

2nd wk 250 

(SR), Cinema Hollywood Blue 2nd wk 275 

Cincroma Song o» Norway (CRC), 8th wk 470 

Crest— The Owl and the Pussycat (Col), 8th .380 

wk. 

Dohony-Ploza Never Sang for My Father 

(Col), 3rd wk 280 

Egyptian Madron (SR), 3rd wk 65 

Fine Arts— Wuthering Heights (AIR), 2nd wk. ...330 

Four Stor—Joe (SR), I 5th wk 1 30 

Holly Five Easy Pieces (Col), 7th wk 400 

Little Hollywood Pocific— Big Mon (NGP), 2nd wk. 370 

Hollywood Pussycot Freedom fo Love (SR) 100 

The Pino Triongle iWBj. 2nd wk 

Uido 

Wcstwood There's o Girl in My Soup 

Loew's, 

(Col), 3rd wk 

Angeles, State— Block Angels (SR), 2nd wk. 

Los 

Mayan— I Am Curious— Tohiti SR); 101 Acts of 

(SR) .250 

Musk Wondcrlond (MGM), 3rd wk. 210 

Notional— Wile Ln.v), 2nd wk 300 

Love My I 

New View— Komo Sutro Aik,, 3rd wk 190 

- Pacific Beverly Hills Ryon's Daughter (MGM), 

7th wk 280 

Pontages Toro! Toro! Toro! (20th-Fox), 15th wk. 380 

Picwood— Fools iCRC), 2nd wk 310 

Pix There Was a Crooked Man (WB), 2nd wk. . .200 

Ploza—The Confession (Para), 3rd wk 200 

Diory of o Mad Housewife (Univ), 

Regent 

13th wk 380 

Village Love Story (Para), 2nd wk 1,000 

Vine Groupies (SR), 2nd wk 150 

Vogue— Burn! (UA), 3rd wk 1 70 

The Privote Life of Sherlock Holmes 

Wilshire 

(UA), 2nd wk 

Willern, World— Rio Lobo (NGP) 

65 

200 

'Ryan's Daughter,' 'Love Story' 400 

In Denver Second Weeks 

DENVER — -Ryan's Daughter" and 

"Love Story" ran a neck-and-neck race for 

high grossing honors, each in a second week, 

and finished the report period playdates 

with 400 apiece. All Denver grosses, except 

returns for the 12th week of "Joe" at the 

Towne. were substantially above average. 

In addition to the pair of 400s. the Denver 

barometer could show 360 for "The Aristocats." 

315 for "The Owl and the Pussycat" 

and seven percentages in the 200-285 range. 

Aloddin Song of Norwoy (CRC), 2nd wk 250 

Bluebird, Vogue The Stewardesses (SR), 

I2th wk 285 

Centre—The Great White Hope (20th-Fox), 

2nd wk 

Century 21 

Toro! Toro! Toro! I20th-Fox), 

:r. ••. z-'-ci Villa Itaho—The Owi Olid Vh« 

Pussycot Col), 2nd wk 

. ty. : North Volley, Westlond The 

Ar.stocots BV), 2nd wk 360 

•- •. Love My Wife ..200 

- (Univ), 2nd wk. 1 

Cooper—Love Story Paro 2nd wk 400 

Denhorn Ryon's Doughtcr MGM), 400 

2nd wk 

Denver Little Fouss ond Big Halsy (Poro), 

wk 3rd 150 

Esquire— Where's Poppa? UA), 2nd wk 200 

(SR), Flick—The Twelve Choirs 2nd wk 200 

Ogden Five Easy Pieces (Col), 2nd wk 200 

Poromount There's a Girl in My Soup (Col), 

2nd wk 150 

Towne— Joe ISR), 12th wk 80 

Webber, Federal- Rio Lobo (NGP), 2nd wk 150 

Seattle Patrons Crowding 

Music Box — for 'Love Story' 

SEATll.E "love Ston. " continued to 

do smash business at the Music Box, winding 

up its third week with 500 per cent. 

Close behind, with 350. was the second 

week of "Toral Toral Tora!" at the Fifth 

.Avenue and "M*A*S'H" was still doing 

good business at the Coliseum, garnering 

150 in its 38th week. 

Blue Mouse—Where's Poppa? (UA); Homer (NGP)

Douglas Shearer Is Dead; 

Founded MGM Sound Dept. 

CULVER CITY — Douglas Shearer, 

founder of Metro-Goldwyn-Maycr's souml 

department and winner of 12 Acadcnn 

Awards during his 41 -year career, died 

Tuesday (5) at the age of 70 at a convalescent 

hospital after a long illness. He came 

to Los Angeles from Canada in 1925 to 

visit his actress sister Norma Shearer and. 

following pioneer research in sound films. 

was appointed to organize MCiM's souiul 

department in 1927. 

Shearer's first Academy Award came in 

1930 for sound recording for "The Biu 

House." His second and third came in 193.5 

and 1936 for "Naughty Marietta" and "San 

Francisco." respectively. His development 

of a practical two-way horn system for theatres 

won another Oscar for technical 

achievement. His innovative MGM Camera 

65 also won an Academy Award. 

During World War IL Shearer's work for 

the government resulted in improvements 

for radar, various phases of photographs 

and projection. One experiment led to the 

discovery of an accurate method of detecting 

where and when a nuclear explosion 

had occurred. 

In 1955 Shearer was appointed MGM 

technical research director responsible for 

scientific and technical improvements in 

film production, from camera to laboratory, 

to projection and sound, a post he 

held until retirement in 1968. 

He leaves his wife Avice: two sons, Stephen 

and Mark, and two sisters. Norma 

Shearer and Athole Hawks. 

CVC Announces Purchase 

Of Chandler's 'Huelga' 

HOLLYWOOD—Cinema Video Communications 

has purchased "Huelga," David 

Chandler's current best-selling novel, published 

by Simon & Schuster, for feature 

motion picture production, it was disclosed 

by CVC president Alden Schwimmer. A 

timely documentary-novel of the Mexican 

American agricultural workers' labor disputes 

and the Chicano struggle for identity. 

"Huelga" has been subject to spirited 

studio and independent bidding. 

announcing CVC's third major motion 

In 

picture acquisition in the past six weeks, 

Schwimmer, president of the Blake Edwards-Harold 

Robbins partnered firm, said. 

"It is CVC's intention to produce the film 

substantially under $1,000,000 and almost 

totally on the actual locations." 

CVC previously acquired Cornelius Ryan's 

"The Peacemaker," to be published 

this year by Simon & Schuster, and Kingsley 

Amis' best seller "The Green Man," published 

by Farrar-Strauss-Giroux. 

"Huelga" is author David Chandler's 

fifth novel. His others were "The Ramsey 

Case," "A Little More Time," "Father 

O'Brien and His Girls" and "The Glass 

Totem." 

Fred Koenkamp will be the cinematographer 

on "Skin Game" for Warner Bros. 

CLUB'S 16'IH .SI N.SHINL 1 OAC H— Al jcars end the \ arict> Club of 

Southern California donated its 16th Sunshine Coach. The recipient was the 

Dubnoff School for Educational Therapy, a North Hollywood, Calif., establishment 

tutoring emotionally handicapped children. The official presentation ceremony was 

attended by Al Lapidus of the Lapidus Popcorn Co., chairman of the Variety Sunshine 

Coach committee (left); Mrs. Belle Dubnoff, founder and director of the 

school, and Ervin "Duke" Oouglyn. West Coast manager for Avco Embassy Corp., 

which sponsored the gift. Two of the school's children are in the bus enjoying the 

ceremony. 

LOS ANGELES 

Tack Sherriff, Goldstonc Films branch manager, 

returned from San Diego where 

he set up multi-runs on "Bloodthirsty Butchers" 

and "Torture Dungeon." 

Shirley Hollingsworth, one of the Hollywood 

LA WOMPI club's most active members, 

is mending at home after a fall she 

sustained at the office Christmas Eve . . . 

Vacationing in the high country at Big 

Bear Lake is Mrs. Howard (Vini) White, a 

WOMPI past president and also an active 

and loyal member of the group. 

Dates have been set for the George 

Wright monthly series of pop organ concerts, 

which take place at the Rialto Theatre 

in South Pasadena. One was held Monday 

(11). The next, the third in the series, 

will be February 8. Other concert dates are 

March 8. April 12. May 10 and June 14. 

Lou Harris, after a long tenure at Paramount, 

retired at the end of the year. He 

was associated with both Paramount Pictures 

and National Screen Service since 

1932. The position of trailer administrator 

was filled by Elizabeth Maffei upon Harris' 

retirement. 

Leonard Palumbo, advertising and publicity 

manager of Warner Bros. International 

in New York, has reported to the Burbank 

studio, where he will now headquarter. He 

also will handle studio foreign publicity. 

The Irving Allen production of "Cromwell," 

starring Richard Harris and Alec 

Guinness for Columbia Pictures, had its gala 

West Coast invitational premiere at Loew's 

Beverly Theatre December 17. Producer 

Allen, director Ken Hughes and Tim Dalton, 

who also stars in the long-awaited production, 

were among the large group of 

celebrities 

attending. 

"Alex in Wonderland." the first film by 

director/ writer Mazursky and producer/writer 

Tucker since "Bob & Carol & 

Ted & Alice," opened its premiere engagement 

December 17 at the Beverly Hills Music 

Hall for the benefit of the Los Angeles 

Free Clinic. 

Variety Boys' Club held its 12th annual 

Christmas party at the Brooklyn Theatre in 

East Los Angeles December 23. More than 

1,000 young Mexican Americans filled the 

theatre to see a preview showing of National 

General's Christmas release. "Rio Lobo," 

starring John Wayne. The theatre, the film 

and the concessions were donated and, after 

the showing, presents were given to the 

children. 

The Pussycat Oakland was named the 

"Best Operated Theatre" in the Pussycat 

circuit. An award worth $500 went to manager 

Paula Miranda and six employees were 

named "Best Employees for the Company." 

Recipients of the $50 "Best Employee" 

awards were Frank Kalman, Pussycat Torrance; 

June Moore, Lyric in Huntington 

Park: Ed Blumschein, Lyric: Irene Miller, 

Garden in Anaheim; Lucille Sessions, Paris 

in National City, and Adele Kuykendall. 

Oakland. Also in the Pussycat circuit, the 

theatre in Fontana. after a five-month fight 

with the city fathers, was granted an operating 

license. 

Producers Irwin Winkler and Robert 

Chartoff have scheduled two of their recently 

completed films for May I release, 

with the announcement that both MGM's 

"Speed Is of the Essence" and Avco Em- 

(Continued on next page) 

BOXOFFICE :: Januarv 18, 1971

! 

LOS ANGELES 

(Continued from preceding page) 

bassy"s "Thumb Tripping" will be ready on 

thai date. 

Barbara Dye. VVOMPl secretary employed 

by BevL-liie Mfg. Co.. is now back at her 

desk after a vacation in the East, where she 

visited with her mother and spent the holidays 

with all the relatives. 

Cinerama Releasing Corp. will set a series 

of special preview screenings of "The 

.Statue" in the Los Angeles-Orange County 

area some lime this month lo build word-ofmouth 

publicity about the comedy. Hairdressers, 

cosmetologists, cab drivers, barlenders 

and others in public contact occupations 

will be among those invited. The piclure 

is a Josef Shaftel production and is 

scheduled to begin a local first-run engagement 

in about a month. 

American Inlematlonal's new comedy 

romp. •} in Ihe Cellar." has opened to exceptional 

business in all early engagements. 

In the first three days in 22 theatres in Chicago, 

it racked up exceptional grosses, despite 

bli/zards. It did similar top business in 

Charleston. .S.C. and at the Tower in 

Cirecnville. 

S.C. 

Jackie (iiroiix, m Mi.mn. will I.much ,i 

new round in a 117-city promotion tour for 

"The Cro,ss and the Switchblade." Fifty-five 

SPECIALISTS 

IN THEATRE 

EQUIPMENT 

Theatre 

Installations 

From Inception To 

Completion" 

FINANCING 

AVAILABLE 

DISTRIBUTORS OF CENTURY 

PROJECTION EQUIPMENT 

Call (4 15) 77 1-2950 

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Ask For 

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EQUIPMENT 

THEATRE 

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San Francisco, Calif. 

CORP. 

cities are to be visited, mainly in the South 

and Southwest. 

Lillian Jacobs, wife of Newton P. 

Jacobs, 

presidL-nt of Crown International, is in 

Mount Sinai for observation. 

Dick Carnegie, United Artists district 

manager, planed to New York for important 

product meetings. 

Slipyj Launches Features 

After Buffalo Test Run 

HOLLYWOOD — kodion Slipyj, producer 

of "Stranger in Hollywood" and 

"Princes Time of Ukraine." returned here 

after successfully making a test of his program 

in the Buffalo. N.Y., region, where 

he has appointed Frontier Amusement 

Corp. to handle distribution in that area. 

The technique which Slipyj used was as 

basic as other selling methods used since 

thj old nickelodeon days and up to modern 

times. He knew that in the Buffalo area the 

holiday was a tough time lo test his film. 

The thjaire he chose was without adequate 

parking, the weather was cold in that 

Northeastern section of the country and the 

competition was tough. Yet, the Sue Bernard 

starring role was a good one for the 

new young lady. 

On a four-walls basis, he placed his own 

newspaper ads, bought his own radio time 

and even watched what happened at the 

boxoffice as the money came in. The theatre 

was an old one and the attendance had 

heon at a low level. The results were what 

he had expected. 

Given an even break in ads and for 1^ 

shows starting on Christmas Day, the piclures 

brought in revenue which made Slipyj 

realize the old axiom of artist-manager. 

which helped build the theatres of the 

country when personal attention of the producer 

was the measure of support needed 

by attractions— "get your first shows on 

Ihe road yourself. Don't leave it to others." 

Its the axiom of Otto Preminger and it 

works. 

fronlier is now booking Ihe program for 

olluT theatres and circuits in that area ol 

Rosemead City Council 

May Tax AMC Quadplex 

ROSIMIAI). C ALII -Ihe ul> attorney 

has been instructed by councilmen 

to investigate the legal aspects of a proposed 

five to six per cent lax on tickets to 

American Multi Cinema's new quadplex in 

the Montgomery Ward Shopping Center on 

Rosemead Boulevard. City manager Leiand 

Ciunn earlier asked the council for guidelines 

to follow in dealing with possible law 

enforcement problems at 

the theatre 

Construction is nearly completed and the 

theatre is expected to open in the ne.ir 

future. Councilmen believe that a nonunal 

assessment, similar to Ihe current motel bed 

i.i\, would be a good method of deferring 

the cost of additional piilice hours, 'anticip.ilcd" 

.it 

the theatre site 

SAN FRANCISCO 

phil Barlowe. formerly with the booking 

department of National General Theatres 

in Los Angeles, has joined Syufy Enterprises 

in this city in the booking-buying 

department. 

Jack Peters of the Gilroy Theatre Corp. is 

remodeling the Strand Theatre. Gilroy. and 

putting in additional speakers for the Meeker 

Pass Drive-In. Gilroy. Also, zoning has 

been approved on a three-acre site on Meeker 

Pass Highway for a future hardtop. 

Children's matinees seem to be gaining 

momentum, with Metro-Goldwyn-Mayer's 

'Wizard of Oz " having been shown in the 

Greater Bay Area Saturday and Sunday 

(9-10) and Goldslone Films handling the 

local saturation of "Cinderella' Saturday 

and Sundav (2.1-24). 

Four Arrested, 31 Films 

Taken in Las Vegas Raids 

LAS VIGAS. NLV.—City vice officers 

December 22 launched what City Ally. Earl 

Gripenirog categorized as the city's "biggest 

crackdown on smut purveyors" lo date. In 

simultaneous raids, four business operators 

were served with search warrants and arrested 

on charges of "exhibiting obscene 

movies." 

Those hooked included Anthony Washington, 

manager of Ihe Gallery Theatre; 

Bernard Haft, manager of Swingers Boutique: 

Bruce Allan Stenlund, night manager 

of the Flick Theatre, and Lester Irvin Birndorf, 

an employee of Ihe Talk of Ihe Town 

Book Store. 

Thirty-one films were confiscated. Two 

came from the Gallery. 1 from Swingers 

1 

Boutique, nine from the Flick and eight 

were taken from the Talk of the Town 

Book Store. 

City Atty. Earl Gripentrog declared there 

would be civil and criminal prosecutions in 

Ihe local courts, aimed at stripping the 

businesses of their city licenses, forcing 

them out of business entirely. 

Loew's Panorama Theatre 

Gets Technikote Screen 

HOI I > WOOD - Irncst I sic. manager 

ot loew's P.inoram.i IheaIre in Panorama 

City, announces the completion of their 

new lechnikote Ultra Brilliant screen. 

This new screen, over 60 feet in width, 

"now makes it possible for Loew's Panorama 

patrons lo enjoy the ultimate in the 

presentation and viewing of motion pictures," 

said Lyie. 

MM 0M MM 

mb#l 

Theatre 

Service 

The nation's finest (or 40 years 



1501 Beach Sireet, Montebello, Calif 90640 

Phone 12131 685-3079 

W-G BOXOFFICE Januars 18. 1971

— 

'Little Big Man' Benefit 

A Gala Event in Billings 

BILLINGS. MONT—As a part of the 

celebration marking the special advance 

benefit showing of the Cinema Center Films 

production. "Little Big Man." held here in 

Billings, Sam Ride a Horse jr. arranged 

a program of events featuring competitive 

Indian activities, dances and Indian food. 

There was activity from early morning, 

when the tepees and Indian encampment 

were set up on Broadway until 2:30 p.m. 

The all-Indian advance showing of "Little 

Big Man" was held at .3:.30 p.m. in the Fox 

Iheatre, with the benefit showing at 8:30 

p.m. The Billings American Indian Council 

shared in the proceeds of the special advance 

benefit showing, according to Williard 

Fra,ser. honorary chairman of the event. The 

council is a newly formed nonprofit organization 

established to aid Indian people in 

their orientation in an urban society. 

In addition to seeing the movie at a much 

lower price than in the premiere cities ($50 

in New York City, $150 in Hollywood), 

holders of the special benefit tickets also 

were treated to a cocktail buffet preceding 

the showing. 

Attitude on X Film Ads 

Explained by Denver Post 

DF.NV't'R Justifying the continuance of 

running ads for theatres that show X-rated 

films, the Denver Post printed a lead editorial 

that occupied 24 inches of space, 

with a 24-point, two-line heading, which 

shows that many local people have been 

prodding the paper to discontinue ads for 

X-rated films. The paper points out, also, 

that publishing the ads is a service to parents. 

Parts of the editorial follow: 

"The dilemma facing America's newspaf>ers 

as a result of the rela.xation of standards 

as to what is or is not obscene is illustrated 

by two editorials reprinted in the 

Perspective section. 

"The editorials—sharply opposed—are 

from San Francisco's two major daily newspapers. 

The dilemma is underscored by the 

fact that while these two newspapers are 

editorially separate, they are represented by 

unified advertising, circulation, accounting 

and mechanical departments. 

"The editors of the Examiner announced 

they no longer will accept advertising for 

hard-core (or stag or blue) movies. 

"The editors of the Chronicle, while 

noting their agreement as to the lack of 

merit of the films in question, deplored the 

fact that their Examiner colleagues would 

refuse to publish advertising for such enterprises. 

"The editors of the Examiner said they 

do not seek to impose the Puritan ethic on 

the community in general or their readers 

in particular but they say they can no 

longer permit their advertising columns to 

he exploited by the panderers of moral 

pollution. 

"The editors of the Chronicle replied that 

when a responsible metropolitan newspaper 

decides to omit advertisements of products 

of which it disapproves— it has started on 

Ihe desolate trail downhill. 

"Having offered our readers this illustration 

that there is a difficult matter of 

competing principles involved, we feel 

obliged to explain how we have attempted 

to resolve the dilemma. 

"We attempt to keep our house in order 

by insisting that the advertising content itself 

not be offensive to good taste. 

"We insist that the reader be fairly informed 

as to the nature of the film by the 

inclusion of a commonly understood rating. 

If an exhibitor does not submit a rating, 

we'll include one for him. 

"We believe that a refusal to publish an 

X advertisement would deprive the public 

of the information the X rating is intended 

to convey, especially to parents who should 

know what films are banned to children. 

"Such a refusal would encourage the film 

industry to give up any attempt at the selfdiscipline 

of ratings because these ratings 

would have been turned into economic 

weapons against it. And it would unfairly 

limit information on various X films which 

are not particularly obscene but are X-rated 

because of some other factor." 

Donald W. Jessup Joins 

Canyon Films in Phoenix 

PHOENIX— Donald W. Jessup, director 

of sound for the Centron Corp. of Lawrence, 

Kas., has been named director of 

sound for Canyon Films, it was announced 

by Canyon's general manager. 

During his tenure at Centron, films for 

which Jessup directed the sound won many 

awards, including one Academy Award 

nomination for "Leo Beuerman" (1970), 

two Cindy awards, seven American Film 

Festival Blue Ribbons, seven Columbus 

Film Festival Chris awards, one Freedom 

Foundation Medal and several others. In 

addition, Jessup designed and invented 

multi-channel presentations, automated presentations 

and sync-sound in formerly impossible 

location situations. 

Before joining Centron in 1959, Jessup 

was with Century Advertising in Kansas 

City for nine years, where he made radio 

and TV spots for feature film exploitation, 

as well as several hundred weekly individualized 

pre-show intermission tapes for 

drive-ins. 

Jessup is married and now lives in 

Phoenix with his wife and two children. 

NGT's Roy Quinn Receives 

Seal Beach Service Award 

LOS ANGELES—The Seal Beach, Calif. 

Chamber of Commerce recently named National 

General Theatres manager Roy 

Quinn "Promotion Man of the Year." The 

veteran of nearly 30 years NGT tenure 

spearheaded the holiday "toys for tots" continuing 

campaign, using the Rossmoor Theatre 

and special kiddies shows there to collect 

Christmas gifts for needy children. He 

was given a community civic service award. 

Quinn's theatre career began in Eugene, 

Ore., and has continued through a succession 

of posts. He has been at National General's 

Rossmoor Theatre since its opening 

in 1964. 

DENVER 

Commonwealth Theatres has taken over the 

operation of the Acme and Ciem theatres 

and the Knight Drive-In in Riverton, 

W\o. Ihe theatres had been operated by 

veteran exhibitor Tom Knight, who died 

recently. 

Dunuld and Carolyn Dawdy have taken 

over the Peak 8 Theatre, Breckenridge, 

from former owners Lester and Margarite 

Adrian. The Adrian's have moved to Cedaredge. 

C'oliiiiibia screened the new Sidney Poitier 

picture. "Brother John." at the Century 

screening room. 

Visiting exchanges were Howard Campbell, 

Westland Theatres, Colorado .Springs; 

Don Swales, Wheeler Opera House, Aspen, 

and Paul Cory, Starlite Drivc-ln, Sterling. 

Ed Brinn Announces New 

SLC Distributing Co. 

SALT LAKE CITY— Ed Brinn. who 

was associated with Metro-Goldwyn- Mayer 

for more than 22 years, has formed Ed 

Brinn Distributing Co., with headquarters 

at Salt Lake City. The firm will service the 

450 theatres located in the Inter-Mountain 

area consisting of Utah, Idaho, Montana 

and parts of Nevada, Wyoming and Washington. 

Currently handling Hemisphere Pictures 

releases in this area, Brinn shortly will announce 

additional affiliations. 

Ed Brinn Distributing Co. offices are 

located at 1212-B South State St.. PO Box 

1714, Salt Lake City, Utah 84111, telephone 

(801 ) 262-2011. 

Chuck Weber Is Appointed 

Local 230 Business Agent 

DENVER—With membership in the Motion 

Picture Operators Local 230 increasing 

from 55 persons 20 years ago to 100 

at present and with theatres under their 

jurisdiction mounting from 35 to near 60. 

the union has voted overwhelmingly to appoint 

Charles P. "Chuck" Weber as a fulltime 

business agent. He has been on a parttime 

basis for 22 years. Webber is taking 

a leave of absence from his job as projectionist 

at the Cooper. 

Local 230 has jurisdiction in the Denver 

metropolitan area, with the exception of 

Boulder. 

S^Lee ARTOE CINEMA CARBONSS 

NO PRICE 

INCREASE 

7mm X 14 .

SEATTLE 

^îkc Lancaster has been appointed manager 

of National General Theatres' 

Kverett Theatre in Everett. He is the son-inlaw 

of Mr. and Mrs. William Mallette of 

this city. Mallette is manager of National 

Cieneral's Coliseum Theatre here. 

Sammy Siegel, American International 

Pictures publicity man in the Pacific Northwest, 

was in town Friday (8) conferring with 

various clients on upcoming product . . . 

Recent Columbia screenings were "The Pursuit 

of Happiness." "Husbands." "Investigation 

of a Citizen Above .Suspicion" and "A 

.Severed Head." Tuesday (19) Columbia will 

screen "A Man Called .Sledge" at the UA 

Cinema 70. 

. . . 

Judy Leakey has joined the Columbia 

office staff in a clerical position Returning 

recently from vacations were Columbia 

branch manager Al Boodman and 

Columbia salesman Barry Becker. 

Slerling Theatres, represented by advertising 

director Greg Thompson, had special 

screenings of "Trail of the Hunter" at the 

Jewel Box screening room Tuesday night 

(12) for the media and individuals involved 

with sporting goods. The film opened at 

Sterling's Northgate. John Danz and Lewis 

and Clark theatres, as well as in Fey's Ro.xy 

in Ronton. Wednesday (1.^) . . . Cinecom 

Corp., under the direction of West Coast 

division manager Allen EIrod. screened 

"Perfect Friday" Wednesday (13) and 

"Goin" Down the Road" Thursday (14) at 

the Jewel Box. Both were afternoon screenings. 

The

— 

— 

— 

— — 

AA) 

— 

PHI 

Love Story' High 800 

Third Week in KC 

KANSAS tin— lis slill Love Slory" 

that's attracting local moviegoers in droves, 

as the film retained No. 1 spot for the third 

consecutive week, racking up a glowing SOO 

per cent at the suburban Fine Arts. Tied 

at 500 each were "Song of Norway" (fourth 

frame. Glenwood I) and two third-stanza 

attractions. "Five Easy Pieces" (Embassy 1 

and 11) and "The Owl and the Pussycat" 

(three Durwood units). Following close in 

their wake was "Tora! Tora! Tora!", grossing 

a composite 450 in its third go-round 

at Empire I and Glenwood II. Four other 

first runs rated .^00 or better, and no product 

registered below average. The week's 

two openers. "This Man Must Die" (Towne 

4) and "Flesh Feast" (four drivc-ms) drew 

150 and 125. respectively. 


Antioch, Metcalf, Uptown The Aristocals (BV), 

3rd wk 350 

Brookside Where's Poppa? IDA), 3rd wk 150 

Embassy I, II Five Easy Pieces (Col), 3rd wk. ..500 

Empire I, Glenwood II Toro! Tora! Tora! 

(20th-Fox), 3rd wk 450 

Fine Arts love Sfory (Para), 3rd wk 800 

Four theatres— Flesh Feosf (5R) 125 

Four theatres Rio Lobo (NGP), 3rd wk 200 

Glenwood I Song o» Norwoy (CRC), -Ifh wk 500 

Kimo Dinoh East (SR), 3rd wk 100 

Kimo South Joe (SR), 14th wk 150 

Metro 2, Parkway Two, Towne 3 There's a 

Girl in My Soup (Col), 3rd wk 300 

Metro 3, Porkway One, Towne 2 The Owl and 

the Pussycat (Col), 3rd wk 500 

Midland I Love My Wife (Univ), 3rd wk 200 

Plaza—Wuthering Heights (AlP), 2nd wk 300 

Roxy—There Was o Crooked Man (WB), 3rd wk. 150 

Towne 1— Brewster McClcud MGM), 3rd wk 300 

Towne 4— This Mon Must i 

Die I 50 

'Love Story' Leads Revival 

Of Chicago First Runs 

CHICAGO — As grosses for the week 

were computed, the gloom which had pre- 

for the past couple of months turned 

vailed 

to optimism. In talking about the upturn 

following the arrival of new product in late 

December, one theatre executive said. "Wc 

really dropped down to rock bottom in November 

and December; we are certainly 

happy to report now that the new movies 

on which we had pinned hope came through 

for us!" Top gross leaders were "Love 

Story." "The Twelve Chairs," "The Great 

White Hope" and "The Owl and the Pussycat." 

"Thunderball," back as a reissue at 

the Woods Theatre in the Loop, ranked 

among the better grossers. 

Bismarck Tora! Tora! Toro! (20th-Fox), 

12th wk 200 

Carnegie Little Fauss and Big Halsy (Pora), 

8th wk 125 

Chicogo Love Story (Poro), 2nd wk 400 

Cinema The Twelve Chairs (SR), 3rd wk 300 

Esquire Five Easy Pieces (Col), 9th wk 185 

Loop Equinox (SRi, 3rd wk 250 

McVickers—There Wos o Crooked Man 

(WB), 2nd wk . 

150 

Todd— Ryon's Daughter (MGM), 3rd wk. 175 

Oriental Rio Lobo (NGP) 

Ployboy Joe (SR), 19th wk . 

Roosevelt The Great White (20th-Fox), 

2nd wk 

Stote Lake The Owl and the Pussycat (Col), 

2nd wk. 

Unit ists— Brewster McCloud (MGM), 

High Unemployment Mark 

From New Englond Edition 

NEW HAVEN— The .State Labor Department 

reported that metropolitan New 

Haven unemployment is at its highest level 

since the 1958 recession. 

Clark Service Acquires 

New Chicago Facilities 

IMIII Am I A (lark Service. Iilni 

shipping service, has acquired the warehouse 

and office property of Esco Electronics 

at 2251 West St. Paul Ave., Chicago, 

announced Clark's president, Meyer 

Screening Room Joins 

Topeka's Gage Four 

rOPHKA. K.AS.—The .Screening Room, 

an intimate 6.1-seat addition to the Gage 

Four theatres, opened Christmas Day 1970 

featuring "The Virgin and the Gypsy." The 

Screening Room is the first authentic art 

house in Topeka and its debut was the 

fourth opening in four years of a remodeled 

or new movie house in the city. 

Mike Beckner, manager, in explaining the 

policy of the intimate theatre, said, "We're 

booking adult entertainment. It's not for 

children but it's not a "skin house' either." 

Featuring foreign and experimental films 

in 16mm. the theatre will not be limited in 

its scope. When not in use by Gage Four, 

the theatre will serve as a private facility for 

business groups and also can be used for 

theatre parties, according to Beckner. 

Adventure Film Showing 

Protested in St. Louis 

.ST. LOUIS—The Webster Groves Theatre 

showing of the controversial adventure 

film. "Trail of the Hunter," was the target 

of a group of young (aged 10 to 24) pickets 

carrying signs opposing showing of the film 

Saturday evening (9) and again Sunday (10). 

The pickets, numbering an estimated 100, 

were reported to have been orderly. 

The film, which opened for a week-long 

booking at nine area theatres here—the Art 

Theatre. Avalon. Crown, Crest. Four Seasons 

I. St. Andrews. Varsity. Washington 

and Webster Groves—Wednesday (6) was 

severely criticized by Mrs. R. Marlin Perkins, 

author and wife of the director emeritus 

of the St. Louis Zoo. who described it as 

"an appalling and completely distasteful 

movie . . . like spending the evening in an 

abattoir." Mrs. Perkins said she has enlisted 

the support of the St. Louis Audubon Society, 

the Missouri Chapter of the Sierra 

Club, the Elsa Wild Animal Appeal and the 

Humane .Society of Missouri, to oppose 

exhibition of the film. 

Webster Groves Theatre manager Jack 

Fitch jr., when asked about the effect of 

picketing on attendance, said: "None whatsoever. 

If anything, it probably improved 

attendance." 

Dan Meyers Is Elected 

Head of KC's MPA 

KANSAS Cn Y- 

1 he board of directors 

of the Motion Picture Ass'n of Greater 

Kansas City elected 

Adieman. The 25,000 square feet of space officers to serve the 

will double the working area of the Clark organization for the 

depot, now located next door at 2265 West 

St. Paul Ave. 

coming 

Meyers, 

year. 

senior 

Dan 

vicepresident 

After extensive remodeling. Clark expects 

of Galvin- 

to occupy the new facility this summer. 

Farris-Ross Advertising 

Clark Service's Chicago headquarters, 

founded in 19.V5, serves the Illinois-Indiana 

Other Clark 

Agency, heads the 

slate with Chuc 

area. shipping-servicing depots Barnes, vice-president; 

are located in Philadelphia. Albany, Buffalo 

and Washington, D.C. 

Herman Gould, secre 

tar y, and Lee 

Dan Meyers 

J o e h n c k, treasurer. 

Fred Souttar is the retiring president. 

Meyers joined Galvin-Farris-Ross in 1967 

after heading his own company. Mercury 

Advertising, for two and one half years. He 

received his B.S. in Education from Tarkio 

College, graduating third in his class. In 

addition he earned majors in history and 

sociology with minors in political science, 

English and psychology. From 1958 to 1961 

Meyers managed the Waterloo Theatre in 

Waterloo. Iowa. He moved to Kansas City 

as circuit supervisor and director of advertising 

for Dickinson Theatres. In 1964 he 

joined the Pacific Drive-In Theatres of Los 

Angeles as head of security in the operations 

department. 

Barnes, executive secretary of the United 

Motion Picture Ass'n. with responsibility for 

operational activity in Western Missouri and 

all of Kansas, began his film career in 

Evanston. 111., where he managed one of 

the first theatres in a shopping center locale 

in the country. For 33 years Barnes was affiliated 

with Fox Midwest theatres, serving 

as theatre manager, in the purchasing department 

and for several years supervising 

local Fox advertising. One year was spent 

with National Screen Service as sales 

representative 

before Barnes assumed his duties 

as executive secretary of UMPA. 

Gould has a long and impressive career 

in the motion picture business. Formerly associated 

with drive-in theatres in Omaha. 

Gould is widely known for his untiring efforts 

on behalf of the Will Rogers Memorial 

Hospital. For many years both Mr. and 

Mrs. Gould have traveled country-wide at 

(Continued on page C-2) 

Lee ARTOE XENON LAMPS 

_ __ ^ 

INTRODUCIORV OFFER iLlMlTED TmE 

1000 -1600- 2500 VVATTS 

$150 $200 $250 


BOXOFFICE :: January 18. 1971 

C-1

. 

. 

KANSAS CITY 

Jeff Sfhnablc. formerly with American Multi 

Cinema at Topcka (Durwood-Gage). 

is coming to Kansas City to work at the 

Empire Theatre as assistant manager. There 

is much discussion among a number of 

managers in the AMC circuit as to who will 

he picked to manage the new Roseniead 

Square Theatres in Roseniead. Calif. It is 

reported that John Hale, manager of the 

Metro Theatres. Kansas City, is a strong 

contender for the job. 

Twentieth Centun-Fox advises that the 

booking department for St. I.ouis accounts 

has been transferred back to the St. Louis 

exchange office, effective Monday (IS). 

William J. McCarthy, World Premiere 

f-ilms. visited with Bev Miller .Saturday 

(If)), discussing forthcoming product. 

Sharon Baker has succeeded Terrie Acinger 

as National Screen Service secretary. 

She is a former Kan.sas UnivcrsitN stuilent 

and new to the industry. 

Kay George (Warner Bros.) and Elaine 

Palmer (2()th Century-Fox) met at the home 

of associate WOMPI member Cioldie Lewis 

.Saturday (9) lor a recording rehearsal. The 

girls will be making tape recordings of children's 

stories for the audiology department 

of Menorah Medical Center. These tapes 

will be used by Dr. Jack Katz his Hearing 

in 

and Speech Center for the training and rehabilitation 

of dyslexic children and adults. 

This program was brought to the attention 

of WOMPI by associate member Lillian 

Burnett, who is now working for Menorah 

in the public relations department. The 

girls, along with Judy Helton (Universal), 

met at Menorah Thursday (7) evening for a 

tour of the Hearing and Speech Center. The 

aioHai 

EXHIBITORS! 

IN HONOLULU . 

BEST ON WAIKIKI 

BEACH! 

THE 

INDUSTRY'S 

"OWN" 

II#I[IS| 

YOUR COMPLETE THEATRE SUPPLY HOUSE 

Ul 

MID-CONTINENT 

Theatre Supply Corp. 

1800 Wyondottc St, 

Kansas City, Mo. 64108 

Phone 816 221 0480 

i.ipc, will be made from stories specified by 

the therapists in the audiology department, 

not only for training aid. but also for 

cultural value, as many of the children have 

a 

limited reading background. At the present 

time, people with hearing and speech problems 

are not allowed, by law. to use the vast 

"talking book" libraries provided for the 

blind. 

Helen Hcdderman, WOMPI service chairman, 

announces that the group shortly will 

undertake another project, the making of 

baby clothes for the Johnson County Welfare 

Department. Anyone interested in helping 

is urged to call Helen at American 

International. 

Belated congratulations to Kich.ird and 

Colleen l.emmon of Bermuda. Colleen, a 

former Commonwealth shorts booker, gave 

birth to a girl. Rachele Colleen. December 

20. Collcen"s sister. Charlene Hughes. National 

Theatre Supply secretary, and her 

mother visted the proud parents over the 

Christmas holidays. Besides being delighted 

with her new niece, Charlene had a good 

time taking in the sights, which included a 

perfume factory. 

.Screenings at Commonwealth: "A .Severed 

Head" (Columbia) Thursday (14) . . . Thomas 

Film screened the new Cambist release. 

"Relations." at the Fox Midwest screening 

room Tuesday (12) and National General 

showed "Little Big Man" at Commonwealth 

Friday (15). 

Charlton Hcston, film star, will he a 

judge of the military ball queen contest for 

the Wenlworth Military Academy at Lexington 

on January 23. The Trumpeter, the 

Academy's newspaper, printed more than .i 

column story on the life of Heston with a 

two-column photo of the actor on his acceptance 

oi the judging job. 

Forty years ago. according to the column 

of that name in the Kansas City Times Monday 

(II). "One Heavenly Night." starring 

Fvelyn Laye. John Boles and Leon Errol. 

w.is being featured at the Loew's Midland. 

( h.irlie Ruggles was playing in "Charlie's 

Aunt. the main attraction at the Mainsircci, 

while Lew Ayrcs was starring in "The 

DiHMw.ix to Hell" at the Newman. 

Wichita Theatreman Wills 

$2 Million to Schools 

WK HIIA. KAS.—Grants of SI.OOO.OOO 

each will be received by Wichita State University 

and Friends University from the late 

theatreman Dr. Lewis M. Miller and his wife 

Selma to support fine arts departments at 

the schools via separate trusts for the institutions 

created by Millers will. Dr. Miller, 

who died May .^1. 1969. also bequeathed 

S50.000 to Shrine Hospitals for Crippled 

Children. The trusts were filed Tuesday (5) 

with the Fourth National Bank & Trust Co.. 

Wichita. 

Dr. Miller became a theatre operator in 

Lincoln. Neb., in 1901. moving to Wichita 

in 1909. where he built the old Princess and 

Palace theatres. The Miller Theatre, founded, 

owned and operated by Dr. Miller, 

opened May 1. 1922. and was hailed as "the 

most beautiful west of Chicago. " He sold 

his interest to Fox Theatres and retired in 

the late 1920s. The theatre was closed last 

year and the site is earmarked for eventual 

expansion of the Fourth National Bank. 

WSU president Dr. Clark Ahlberg said. 

"This gift for the support of the fine arts 

program at Wichita State and Friends University 

is of great importance. Music, art 

and drama are a significant part of the educational 

and cultural program at WSU and 

the gift from Dr. and Mrs. Miller will enable 

us to enhance the quality of our program 

and service to the community." 

Robert L. Davis. Friends board chairman, 

said the school was "extremely grateful for 

the gift and the manner in which it was 

given. The fine arts is an area for which 

Friends is noted and this will help us expand 

the program." 

The agreements provide for unrestricted 

gifts. The grants can be used for construction, 

faculty salaries and enrichment or 

other operating expenses in the fine arts. 

Da\is suggested that about 540,000 income 

.innually from the trust may be used for 

program development, visiting artists or 

equipment. 

Dan Meyers New President 

Of Kansas City's MPA 


their own expense to operate Will Rogers 

Hospital booths at various theatre conventions. 

Re-elected to a second term as MPA 

treasurer. Joehnck is director of concession 

merchandising for Commonwealth Theatres. 

From 1942 to 1945 he served with the 

Corps of Engineers. A native of Sioux Falls. 

S.D.. Joehnck joined the Commonwealth 

.uiditing department in 1946. In 1958 he 

transferred to concessions. Joehnck earned a 

H.S. and B..A. in business administration 

from Rockhurst College, graduating in 1956. 

A hoard meeting will be held in earl\ 

February. Committees will be announced 

later. 

Jerry Goldsmith will comjwsc the scori 

for "F,scapc From the Planet of the Apes 

CARBONS, Inc 

*—-- - Bo« K, Ccdor KnolU, N J 

^^ 

n— Notionol Thwitr. Co., KoBwi City— 221 .9i5i 

Notionol Th»«tr. Supply, St. Louii—•4?-««»0 

Mid Contminf Thcotrc Supply, Konio. Cify— 221 -O4»0 

»- Mid Contln»nf T>i«a>r« Co., Konioi Clh>— 2JJ-5076 

C-2 BOXOmCE :: J.inuar\

I ANTHONY 





there is^no equal 




raBRYNNER 

SERGEI BONDARCUK 

CDRTMGENS-SILVAKOSCINA 

HARDY KRDGER-FRANCO NERO ORSON WELLES 

HENRY T WEINSTEIN and ANTHONY B UNGER • ZDRAVKO MIHALIC • ""''°"^"""od''u^;,l'"STEVE PREVIN VEUKO • BULAJIC BERNARD HERRMANN ^^| 

• 

COLOR Prints by TECHNICOLOR* Filmed m PANAVISION' A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures WM 

CHICAGO 

Vk Bernstein 

32 West Randolph St. 

Suite 716-720 

Chicago, IllinoU 60601 

332-4755 

INDIANAPOLIS 

Tom Goodman 

411 lllinoMBIdg. 

Indianopolis, lndi«no 46204 

Tel.: (317) 634-4952 

KANSAS CITY 

John Wangberg 

1703 Wyandotte St. 

Konsos City, Missouri 64108 

Tel.: (816) 421-2324 

ST. LOUIS 

George Phillips 

Humboldt Building 

539 N. Grand BWd 

St Louis, Missouri 63103

ST . 

LOUIS 

Lew's State downtown was robbed at 9:30 

p.m. TucsdLiy (5) by three men. one 

.irmed with a revolver. They took $83 from 

cashier l.inda If land, who told police the 

men approached the boxoffice and demanded 

money. The robbers escaped on 

loot. 

Red Buttons, who won an Oscar for his 

performance in his first film. ".Sayonara." 

will star in Woody Allen"s "Play It Again. 

Sam," comedy hit coming to the American 

Iheatre for a one-week engagement starting 

Monday (18). This show will be followed by 

film star Barbara Rush, who returns for a 

week's run in the David Merrick-produced 

comedy. "Forty Carats," opening a week's 

run Monday (25). 

Chosen as the year's ten best films shown 

in the area during 1970 by Post-Dispatch 

film critic Myles Standish were: "Patton." 

named far and away the best, followed in 

order of choice by "Joe." "Anne of the 

Thousand Days. " "They Shoot Horses. 

Don't They'.'. " "Women in Love." 

"M A S'H." "Five Easy Pieces," "Love 

.Story, " "Lovers and Other Strangers" and 

"The Boys in the Band. " Named by Standish 

as the two best foreign films of the year 

CE. BERRY 

Janitorial Service, Inc. 

2018 Olive Street 

St. Louis, Missouri 63103 

(which were shown here in English-dubbed 

versions) were "Z" and the current '"This 

Man Must Die." 

Other English-language films noted as 

worthy of attention, according to the critic, 

were: ""Diary of a Mad Housewife." "The 

Virgin and the Gypsy." "The Damned," "A 

Dream of Kings." "Toral Toral Tora!" and 

the comedies "The Boatniks" and "Start the 

Revolution Without Me." Notable performances 

mentioned were Peter O'Toole in 

"Goodbye. Mr. Chips." James Earl Jones in 

" 

"The Great White Hope. Jean Simmons in 

""The Happy Ending" and Carrie Snodgress 

in ""Diary of a Mad Housewife." "Woodstock" 

was named the best documentar\'. 

$3 Million Krueger 

Bldg. for 

SI. I OL 

Des Peres 

IS— Ihc M.uil KruL-i;cr HuiMing. 

so named in tribute lo the lale le.iding theatre 

executive, a theatre-office complex, will 

be constructed on Manchester Road at Interstate 

244 in suburban Des Peres, according 

to an announcement by Ron Krueger, 

third-generation president of Wehrenberg 

Theatres. 

The impressive project, first of its kind in 

this area, is to be built on a five-acre plot 

and will offer more than S.5.000 square feet 

of rentable space. The major building will 

be si.x stories in height, with 17.500 square 

feet of ground-level rental area for retail 

stores and other commercial firms. The five 

upper floors allocated to offices will each 

contain 11,300 square feet, exclusive of 

service facilities. 

A 1.200 seat, four-auditorium theatre 


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C-4 BOXOFFICE :: Januarv IS, 1971

JENb BOX OFFICE BLUES 

WITH THE NEW CAMPAIGN 

YOU CAN'T FORGETIl 

From HEMISPHEREJhe House of Horror 

INDIANAPOLIS 

Mr. Joy Goldberg 

JMG Film Co 

400 Executive BIdg 

35 East 7fh Street 

Cincinnoti, Ohio 45202 

KANSAS CITY 

Mr. Bev Miller 

Mercury Film Co 

114 West 18th Strce 

Kansas City, Mo. 641 

ST, LOUIS 

Mr, George Phillips 

Realart Pictures 

539 No Grand Blvd 

St Louis, Mo 63103 

CHICAGO 

Wm Long & Assoc 

203 No Wabash 

Chicago, III, 60601

.1 role in the film . . . Victor 

CHICAGO 

gam Kaplan. Kaplan-Continental Pictures, 

reported some 40 theatres have booked 

"Equinox," opening February 12. Exhibitors 

are at this point calling the film "one of the 

sleepers of the year," since it has been a big 

success at the Loop Theatre. It was a top 

grosser while competing with "Love .Story" 

at the Chicago Theatre next door and "The 

Great White Hope" at the Roosevelt just 

across the street. 

Dave Schatz, Chicago Used Chair Mart, 

said he and his wife had a wonderful time 

CANDY-POPCORN 

SEASON IN6—BOXES—BAGS 

-SEND FOR NEW- 

COMPLETE PRICE LIST 

Distributors 

For 

ORANGE CRUSH and 

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POPCORN BUTTER CUPS 

KAYLINE 

CANDY COMPANY 

over the New Year's holday visiting with 

their granddaughter Amanda—and this included 

son Jack and daughter-in-law Susan. 

Jack tied in the visit while doing a TV show 

here for Allied Chemical Co. 

Columbia Pictures publicist Jim Mc- 

Millan arranged press sessions and a series 

of screenings for Gilbert Cates. producer 

and director, when he came to town to talk 

about "I Never Sang for My Father." The 

movie opens Friday (29) at the Cinema. Lincoln 

Village and Hillside theatres. 

Current plans call for .Arthur Penn to arrive 

here the latter part of January to talk 

about the opening of "Little Big Man" at 

Ihc United .Artists Theatre. Accompanying 

him will be Chief Dan George, an authentic 

chief of the Suquamish nation, who has 

Jory. who 

flopped here briefly in behalf of "Trail of 

ihc Hunter." was expected to be back for 

to see "Love Story." On two prior occasions 

she was discouraged by long waiting lines. 

Michael Polk, who had managed the LA 

Cinema 150 in suburban Oak Brook and 

later opened the Marina City theatres, went 

to Puerto Rico for the opening there of UA 

Cinema 150. W. A. Gartley. who took over 

the management of the Oak Brook movie 

house, is now city manager. Gloria Kirkpatrick 

is 

stationed at the Marina City theatres. 

As "The Twelve Chairs" keeps boxoffices 

clinking loudly and steadily. Kermit Russell 

of L'-M Film Distributors continues to set 

up campaigns for additional openings. The 

Fox. Whitefish Bay. Wis., is the latest theatre 

to book the movie. 

John .\yotte. branch manager. National 

Iheatre Supply, started out the new year by 

meeting with exhibitors in the western p>orlion 

of Illinois . . . National Screen .Service 

branch manager Jack Greenberg said they 

are excited about a new line of theatrical 

frames, among which is the 'Motorized 

Carousel." 

iIk- filin's opening Friday (\5) ai 4.'^ outlyiiiy 

Ihe.ilrcs. 

It is definite now that Melina Mercouri 

will arrive Wednesday (20) for a four-day 

Linda Anderson of Hinsdale was the New visit in connection with "Promise at Dawn." 

Year's Eve patron who purchased the ticket The movie is scheduled to open in midto 

see "Love Story" that pushed the Chicago 

Theatre over its previous boxoffice reccouri's 

publicity itinerary was arranged for 

February on a multiple-run basis. Miss Merord. 

ABC division manager Ray Thompson Avco Embassy by John Butkovich. Butkovich. 

who most recently has been handling 

presented Miss Anderson with an armload 

of gifts. She said it was her third attempt 


Join the Widening Circle 

Send in your reports to BOXOFFICE 

on reponse of patrons to pictures 

you show. Be one of the many who 

report 

to— 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of 

Address your letters to Editor, 

'Exhibitor Has His Say," 825 

Van Brunt Blvd., Kansas City, 

Mo. 64124. 

Special Interest 

BOXOFFICE 

Always in the Forefront With the Ne'ws 

C-6 BOXOFFICE :: Jam

i 

Don't tell us you're 

still smoking? 

face it. A lot of people aren't any more. 

Then again, some have only cut down. 

(That's better than nothing.'! Some have 

switched to a pipe or cigars. (They're better 

than cigarettes ... if you don't inhale.' Others 

have switched to more food. Sure. You mighl 

gain some weight, initially. But it's worth it. 

And most people take it all off again anyway.) 

If you'd like to quit but don't know how, 

we have a booklet that will guide you in 

determining what kind of smoker you are and 

what you can do about it. 

Ask your local ACS Unit. We want to 

help you help yourself. 

American Cancer Society 1 

It's 

up to you, too. 

BOXOFFICE :: January IS. 1971 C-7

ill 

! 

CHICAGO 

(Continued from page CM 

exploitation activities for National General 

Pictures Corp.. is going to join the Cinema 

Center Films press staff in Hollywood. 

Paula Jamrock, secretary to Sol Gordon 

at Fox. again will spend her holiday skiing 

in 

.Switzerland. 

Twentieth Centurj-Fox branch manager 

Ray .Smeriz. Jerry Gruenberg, Leo .Schauer. 

Doris Tharp and Sol Gordon will attend 

a company seminar in New York. They look 

forward to seeing 1 I new films, including 

•little Murders." "B.S. I Love You." "Vanishing 

The American International Pictures staff 

readied "Threesome" for its first showing 

at the Oriental Theatre in the Loop and 

they are accepting plaudits for the boxoffice 

success of "I Am a Groupie" at the Mc- 

Vickers Theatre. AIP's "Kama Sutra," 

which was a record-breaker in its initial 

showing at the McVickers Theatre, is repeating 

its strength at the Shangri La. 

Neil Kemess, branch manager for Cinerama 

Releasing Corp.. is back after a holiday 

in Puerto Rico and Midwest division 

manager Murray Devaney returncil from a 

ski trip with nary a scratch. 

"Lion's Love," the first American film of 

french director Agens Varda ("I.e Bonheur"). 

was given a special screening by the 

University of Chicago's documentary film 

group. It was first shown in this country 

at the 1969 New York Film Festival. 

Ed Nelson ended a 50-year motion picture 

and entertainment business career with 

his retirement December 31. For the past 

ten years he was head electrician for Fred 

Niles Film Studios here. 

Shooting starts February 15 on the Paramount 

film "T. R. Baskin" but producer 

Peter Hyams arrived in town for preliminaries 

Friday (15). Acting roles other than 

featured players, who will include Candice 

Bergen and Peter Boyle, will be given to 

local talent. All of the technicians tor the 

film will be from local unions. 

.Sol (Gordon, publicist for 2()th Century- 

Fox, completed a campaign for the first 

outlying break of "Toral Tora! Tora!" in 12 

theatres here February 12. This is the date 

that the roadshow engagement ends at the 

Bismarck. 

John Ca.s.savetes, Peter I alk and Hen 

Cia/.zara are scheduled to check into the 

Continental Plaza Hotel Wednesday (27). 

Thursday (28) and Friday (29) to promote 

one of Columbia's latest, "Husbands." 

color. Animated 

DATE 

STRIPS 

The Lake Shore Theatre. .3175 Broadway. 

will be the site for Swedish Film week Friday 

(22) through Thursday (28). Michael J. 

Kutza jr.. director, said he hopes the film 

week will counter Sweden's current image 

as a sexploitation capital and also show that 

outside of the world of Ingmar Bergman, 

RC/I 

Theatre 

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T620 Gross PoinI Road.Skokie, III, 60076 

Phone: (312) 965-7550 

THEWTRE EQUIPMENT 

"l\i'r\tliini; tor the Ihrotre" 

339 No. CAPITOL AVI., INDIANAPOLIS. II 

WEITE—

Owl Pussycat' 900 

In New Orleans Bow 

NEW ORLEANS— I 

wo ol the highest 

grossing percentages in the Southeast were 

recorded here as returns began coming in 

for holiday business. "The Owl and the Pussycat" 

soared to 900—nine times average 

business—at the Robert E. Lee Theatre and 

"Tora! Tora! Tora!" attained the 800 level 

in its Orphcum debut. All other New Orleans 

first-run grosses were up to much higher 

than usual levels. "Love Story," another 

of the holiday newcomers, scoring ."iOO at 

the Trans-Lux and other grosses ranging 

from 250 to 350. 


Cine Royoie— Little Fouss and Big Holsy (Para), 

8th wl< .250 

. 

Gentiily-Orlcans—Quoclcscr Fortune Hos a Cousin 

in the Bronx (SR) 300 

Joy— I Love My Wife (Univ) 350 

Lokesidc— There's o Girl in My Soup (Col) 350 

Orpheum—Toro! Toro! Torn! (20th-Fox) 800 

Robert E. Lee—The Owl ond the Pussycat (Col) . 

.900 

Trans-Lux— Love Story (Para) 500 

Tora! Tora! Tora!' Qimbs 

To 700 in Memphis Run 

MEMPHIS — Three topflight pictures 

grossed 500 but still were unable to claim 

the No. 1 spot as all theatres reported excellent 

holiday attendance. The leader, in 

fact, was "Tora! Tora! Tora!", which 

climbed from 600 per cent (its first-week 

reading at the Crosstown Theatre) to a second 

week 700. The 500 trio was made up 

"Rio Lobo," second week at the Maico; 

"Love Story," second week. Park and "The 

Stewardesses." sixth. Studio Theatre. Only 

one mark as low as 100 (average business) 

showed up in the week's report and that 

was for the second week of "This Man 

Must Die." Guild Theatre. "Five Easy 

Pieces." the week's sole new attraction, 

came in at 300 at the Palace. 

Crosstown—Toro! Toro! Toro! (20th-Fox), 2nd wk. 700 

Guild—This Mon Must Die (AA), 2nd wk 100 

Moico— Rio Lobo (NGP), 2nd wk 500 

Memphian—Little Fouss and Big Halsy (Para), 

2nd wk 275 

Poloce— Five Eosy Pieces (Col) 300 

Paramount—Song of Norway (CRC), 2nd wk 250 

Park—Love Story (Para), 2nd wk 500 

Ploza, Whitehaven—The Aristocots (BV), 2nd wk. 250 

Studio—The Stewardesses ;SR), 6th wk 500 

St. Augustine Plaza Cine 

Now an Automated Theatre 

ST. AUGUSTINE. FLA.—Mr. and Mrs. 

Ted Bell, owners of the Plaza Cine Rocking 

Chair Theatre, recently completed installation 

of Strong xenon projection lamps 

and Paco automation equipment, manufactured 

by Drive-In Theatre Manufacturing 

Co., Kansas City. Mo. 

This equipment was purchased through 

Southern Sound and Projection Service. 

Jacksonville. whose engineer Kenneth 

Reeves assisted in the installation. 

The Plaza Cine is said to be the first 

automated 35mm theatre in north Florida. 

American Theatre Razed 

Frorn Eastern Edition 

LODI. N.J.—The more-than-50-year-old 

American Theatre on Main Street has been 

razed to make way for a new bank building. 

BOXOmCE :: January 18. 1971 

Mitchell Freeman Manager 

At S&E's Chester Theatre 

(HI STl-R, S.C. Mitchell I recnian. 24. 

ol Mount .Airy. N.C.. recently succeeded 

Fred J. Powell as manager of the Stewart 

& Everett Theatres" Chester Theatre. Powell 

retired after 50 years in exhibition. 

Freeman, who has completed four year^ 

of active military service with the U.S. 

Marines, formerly was associated with the 

circuit at its Cinema Theatre in Mount 

Airv. 

71 Days in Europe' 

World Bow in Atlanta 

ATLANTA—This city and Wilhy-Kincey's 

Fox again will host a world premiere 

of an Andrew de la Varrc "grand tour" 

production when "21 Days in Kurope" 

makes its debut Thursday (21). 

Andre de la Varre sr.. who is celebrating 

his golden jubilee of involvement in the 

motion picture and photographic fields, will 

be an honor guest at the premiere. His son 

Andre de la Varre jr., who produces th^ 

travelog series, will be on hand since it 

is he who provides the on-stage narration 

of the film, something he has done at similar 

world premieres of de la Varre productions 

on the stage at the Fox. 

This new travelog explores both famous 

and lesser known areas of ten countries 

and is described as "an ideal, compact 

three-week screen tour of parts of western 

Europe." The journey takes off in Belgium 

and ends at the Oktoberfest in Munich. En 

route, scenes are featured in Rotterdam. 

Venice. Pisa. Rome, Florence. Vienna. 

Lucerne. Seville. London. Paris and Yugoslavia's 

Dalmatian coast. Coupled with the 

feature picture is the junior de la Varre's 

short subject. "Surprising Amsterdam With 

a Cast of Thousands." 

Andre de la Varre sr. began his career 

as a protege of Burton Holmes, who pioneered 

the world travel film field and the 

word "travelog" to the English language. 

The senior de la Varre has won many 

awards, including Oscars, during his 50 

\ears in the film industry. He now makes 

his home in Vienna. His father was a resident 

of Macon, Ga.. for many years. 

Two separate performances are scheduled 

for the premiere of this latest de la 

Varre production at 4 and 8 p.m. All seats 

will he priced at $2 at both shows and 

with no scats reserved. 

Landmark Palace Theatre 

Razed in Phenix City 

PHHNIX CriY. ALA.—The old 

Palace 

Theatre has been torn down and the site 

cleared, thus eliminating one of the city's 

most familiar landmarks. 

Father Gerard Conroy, pastor of St. 

Patrick's Catholic Church which has acquired 

the site, said that no plans have 

been made for development and use of the 

property hut that the lot will be "carefully 

kept." 

Abe Gurevitz New CB 

Of Miami's Tent 33 

MIAMI 

- Installation ol oflicers and 

presentation of top awards to those who 

contributed work or funds toward Variety's 

charitable work, highlighted the annual dinner-dance 

held at Miami Springs Villas 

Saturday (9) by the Variety Club of Greater 

Miami. 

Abe Gurevitz, Miami businessman and 

hotel owner, was instalL-d as chief barker 

of Tent 33, succeeding Newell C. Taylor. 

who headed the local organization during 

1970. 

Other new officers of the tent, which 

devotes nearly all its activities to the support 

of the Variety Children's Hospital of 

Miami, are Victor Levine, first assistant 

chief barker; Paul Galbut, second assistant 

chief barker; Gordon Spradley. property 

master, and Edward Melniker. dough guy. 

Crew members (board of directors) are 

Dr. Richard Adler. Lifty Lewis. Harry Litlman. 

Alton Pierson. Alvin Pollard and William 

Wisnesky. 

Top awards went to Dr. Arthur Weiland. 

who received the Robert Pentland jr. award, 

and Joseph Robbie, who was presented 

Variety's Good Samaritan Award. The 

"Great Guy" and "Great Gal" awards, 

given to the man and woman who did the 

best all-around johs in terms of personal 

effort to aid the club and its charities, 

were given to Gordon Spradley and Mrs. 

Neil Miller. 

Mrs. Evelyn Taylor received the Variety 

Women's service award for her volunteer 

efforts on behalf of the Variety Children's 

Hospital. A special award was given jointly 

to Mr. and Mrs. Harry Simone for their 

work on behalf of the hospital. 

Northeast Airlines received Variety's 

civic award for its program of taking 

passengers on brief flights over Miami, 

funds from such passenger tickets being 

given to Variety for its charities. 

Special recognition during the dinner 

program was given to Mrs. Aaron Courshon, 

Mrs. Jack Hornung. Mrs. Ben Levin 

and Mrs. Edward Melniker. 

Vivian Nathan will play a psychiatrist in 

'Klute" for Warner Bros. 

FINER PROJECTION-SUPER ECONOMY 

i

*^ 

! 

ATLANTA 

Jîp Siiiilt'>. head of ihc buying anil booking 

ticpartmcnt lor Ihc 60-unit Georgia 

Theatre Co.. and his wife Ann left on a 

Caribbean cruise. They boarded the luxury 

cruise liner Skyward in Miami and will 

touch in Nassau. .St. Thomas and San Juan 

before returning home. 

Live entertainment has begun stern competition 

with metropolitan exhibitors for 

area anuisement dollars. Duo pianists Art 

Ferrante & Lou Teicher appeared .Saturday 

(9) in the season's opener and the Alliance 

Theatre Co. began its seven-plav season 

Wednesday (1.1) with Life With Father." 

Next will come this January lineup: the 

farewell tour of "Fiddler on the Roof"; the 

Tony Award-winning musical. "1776." the 

Fred Waring Show: Dionne Warwick heading 

her own show Friday (29) and pianist 

Van Cliburn Saturday (.io). February's attractions 

will be headlined by the 26th edition 

of "Holiday on Ice." which opens a 

six-day, ten-performance run February 16 

at the Municipal Auditorium. 

WACA-TV. the Slorer C'BS outlet here, 

kicked off a new series. "Picture Show." 

with -Ihe .Son of the Sheik." starring Ru- 

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A Division ol RCA 

dolf Valentino. Second in the series was 

The General." Buster Keaton's most famous 

film and of particular interest here 

since it deals with a War Between the States 

incident in which Yankees made off with a 

train (The General) from near here and 

headed for the border. Don Barber emcees 

each show and shares memorabilia with 

his audience about each old feature. 

Atlanta continues to make noises like it 

bids fair to become the successor to Hollywood 

as the U.S. filmmaking center. Now 

comes word that this city has been selected 

for filming portions of "The Catcher." an 

NBC-TV world premiere feature, which 

will serve as the pilot for a projected TV 

scries. Since these features also are scheduled 

for theatrical release, this news is regarded 

as significant by local industry observers 

bothered by a product shortage. Location 

shooting on "The Catcher" started 

in Boston, to be followed by filming in Hot 

Springs. Ark., and Memphis before the 

crew and cast come here to complete the 

project. Michael Witney and Jan Michael 

Vincent are cast in starring roles, with Witney 

as "Catcher." who specializes in tracking 

down missing persons and fugitives. 

Also on the local scene Sam Wilhoit. 

president of Aztec Films, a subsidiary of 

Sam Wilhoit Productions, has revealed that 

he has completed the script and tunes for 

an up-to-date musical production of "The 

Pied Piper." Wilhoit, an accomplished musician 

and composer, already has on tape 

1.^ or 14 songs, complete with lyrics, that 

tie in with his original script that add continuity 

to the story. Locale of the updated 

version will be a small town college campus. 

The modern-day Pied Piper appears 

upon the scene and becomes an integral 

part of campus activities, with the story unfolding 

in a tuneful series of catchy songs. 

Wilhoit has been in touch with Billy Joe 

Royal as a possibility for the Pied Piper 

role and feels that Joe Williams also would 

he right for the pari. Wilhoit says that Tom 

Jones' manager also has shown interest in 

the 

film. 

OCiDENSBURG. NY.—John M. Langford 

has purchased the Strand Theatre here. 

it was announced. A remodeling and renovation 

program is planned. 

BETTER HYBRID POPCORN 

DIRECT FROM THE GROWERS 

50 LBS. OR SO TONS 

Sxtitfutiofl Guar&Meed 

STAR ond COLD MEDAL MACHINES 

Amusement Tax Levy 

Proposed in Atlanta 

.M L.\N l.A— Light tax increases, including 

a 1 per cent levy on tickets for amusements, 

were proposed by Mayor Sam Massell 

at a meeting of the Atlanta legislators, 

who must sponsor any legislation involving 

the raising of taxes by this city. 

The amusement ta.x would allow the city 

to eliminate its franchise tax and permit 

senior citizens to ride for a 20-cent bus fare 

instead of the 

.^5-cent fare ihey now pay. 

Ma.ssell also proposed a 1 per cent restaurant 

tax to pay for a new central library, 

new community parks and a cultural center 

at Grant Park. He also sought a companion 

levy of 1 per cent on alcoholic drinks 

to boost the restaurant levy, saying he had 

separated the two taxes to incrca.se their 

chances of passing. 

His 2 f)er cent hotel-motel room tax proceeds 

would be used for the expansion of 

the new Atlanta Civic Center's exhibit halls 

and a 1 per cent parking tax would go to 

pay for a five-year police program, including 

rai-ses. 

And, then, in case he had overlooked 

anyone in his proposals, the mayor suggested 

a one-half per cent income tax for 

rapid transit costs and a tax of the same 

amount to pay for the proposed Wall Street 

extension. 

These proposed taxes, the mayor declared, 

are to raise $2,100,000,000 and 

if they are not provided, money will h.i\c 

to come from increased ad valorem taxes 

which means, for the most part, properis 

owners—including theatre owners. 

Manager Denies Imminent 

Closing of Showhouse 

From Midcastcm Editi_n 

.MUSKEGON. MICH. I'.iul Opiinger. 

manager of the Michigan and Regent theatres 

here, has denied reports that the closing 

of the Regent is imminent. Princip.il 

stockholder is the Greater Muskegon 

Broadcasting Co. (owners of WMIS 

Radio) and the Paul J. .Schlossman esi.iii.- 

Opiinger is executive vice-president of ilu 

corporation. 

"We've been lucky—very lucky," Op 

linger said regarding the two theatres, fk 

booked three films for January in the 

Regent so that there would not be a lavi 

minute scramble for product. 

The Regent, which lies in the path i. N J. 

^^ 

Flondo— Joe Hornstein, Inc , 273 W Flogler St., Mami. Flo 

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Virgmio— P*rdu« Motwn Picnirw, Rooaokc— 366 0295 

Januar\' 18, 1971








stubbom savagery. 

>*

. 

Encouragement of Young Filmmakers 

Again Feature of 

ATLANTA—The fourth annual Athinla 

Film Festival, the most inclusive of all such 

events, will continue one of its most populiir 

filatures, inaugurated last year, the open 

invitation to student filmmakers to exhibit 

their films in competition and, like last 

vear. at no cost to tyros interested in all 

facts of filmmaking. 

An overwhelming enthusiasm was shown 

by student film aficionados in the 1970 festival 

competition, which brought in hundreds 

of entries from all over the world. Fourteen 

of their entries received awards in categories 

not only with their peers but with 

professionals as well. 

A highlight of the 1970 festival was the 

winning of a Silver Phoenix for the best 

experimental film, one of the highest 

awards, by Donald Fox, a student at the 

University of California at Los Angeles, 

for his "Omega." 

For the 1971 festival, to be held June 

18-26. the open invitation to student filmmakers 

to put their films in competition 

without being charged entry fees is being 

repeated. In addition, all return postage 

and insurance on these entries wi'l be paid 

by the festival. 

Special awards will be made along with 

a cash grant for the student film adjudged 

the best. All winning films will be screened 

at a symposium of the best student films 

during Festival Week. 

}. Hunter Todd, founder and executive 

director of the festival, is expecting a flood 

Art your (hortj old and Scratchy? 

THE SWINGLE GIRL (R-GP. 20 min.) 

PEACH BALLET (G-12 min.) 

T«o new 35mm shorts. Audience oroven . . . "Recommend 

them highly for boosting program . . . plays best 

lo young adult contemporary audiences" . . . R. Chalmers, 

manager Playhouse Theatre. Balto.. Md. 

Reas. rental . . . shipped and returned ... no prob- 

Atlanta Festival 

of entries from student film buffs. 

"This is a marvelous opportunity for students 

to get into the mainstream of the 

film 

industry's production and distribution," 

Todd noted. "Aside from having their films 

shown, which could result in purchase and 

distribution as occurred in several instances 

last year, the young filmmakers will be 

critiqued by foremost members of the film 

world." 

.April 15 is the closing date for entries. 

Blames Supreme Court 

For Flood of Nudies 

A TL.AN TA- - 1 he increase in pornography 

was blamed directly on U.S. Supreme 

Court rulings by Hinson McAuliffe, Fulton 

(Atlanta) County solicitor general, in a talk 

to the Peachtree Center Optimist Club. Mc- 

Auliffe estimated that obscenj publications 

and motion pictures have become a $10.- 

000,000-a-year business in this metropolitan 

area alone and declared that there's definite 

correlation between the increase in pornography 

and the rise in crime. 

Homicides, he pointed out, increased 

from 129 to 175 and rapes soared from 

132 to 154 during the first ten months of 

1970, compared to the same period in 1969. 

Robberies in the same period went up from 

713 to 1,386. 

McAuliffe pointed to a number of Supreme 

Court decisions which he contends 

have made it easier for dealers in hardcore 

pornographic materials to peddle their 

smutty wares. 

Although he told his audience the subject 

of his talk was one he didn't "care too 

much to talk about." the solicitor described 

in vivid and minute detail some of the 

scenes in two of the motion pictures Fulton 

district attorney Lewis Salton's office has 

encountered in enforcement. 

Optimist members expressed amazement 

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that such movies are being shown in Atlanta. 

One indignant member asked: "If the 

winos can demonstrate (as th;y have done 

in Atlanta), what would prevent us from 

demonstrating against these movie theatres?" 

"Not a thing in the world," McAuliffe 

replied. 

He told his listeners that there still are 

movies he feels are pornographic showing 

in Atlanta but becaus; of his limited staff 

he doesn't have the manpower to make 

cases and follow through on ihem because 

of the extended legal procedures involved. 

McAuliffe cited a number of cases of 

violence where it was later determined that 

the killers had extensive pornographic collections. 

"There are many hundreds and thousands 

in Atlanta walking the periphery between 

sanity and insanity," he said. 

Slaton and McAuliffe have co-operated 

ill a continuing battle against hard core 

pornography in the Metropolitan area. Recently 

a number of films have been ordered 

seized after Superior Court judges had 

viewed them and labelled them obscenj under 

Gcorgi.T's obscenity sl.itute. 

Greer Garson Helps High 

School Find Classic Film 

Fr=m Eastern Editon 

PITTSBURGH — Jean Kasperko and 

Richard Crosby, both chemistry faculty 

members at Montour High School, are 

sponsor and co-sponsor respectively of Future 

Scientists of America (FSA), a very 

special entertainment presented annually for 

students, including honor award winners. 

For this year's show, they decided to exhibit 

a great movie of the past, "Madame Curie," 

in which the gracious Greer Garson enacts 

the exacting role of the world-honored scientist. 

Metro-Goldwyn-Mayer was contacted and 

somehow a false lead was given. The new 

owner-distributor of this 1941 film could 

not be located. Efforts seemed to have failed 

and then Miss Kasperko wrote a letter to 

Miss Garson and was surprised to receive 

an immediate answer from her secretary, 

giving the information and setting up the 

date for the print. This was extraordinary, 

thought the FS.A sponsors, other scientists, 

students and faculty members. 

The show was presented most perfectly 

and was a unanimous winner. All was well 

and so far above expectations that the sponsors 

were overwhelmed by the "Madame 

Curie" achievement and the efforts given 

by Miss Garson. 

Then Miss Kasperko received a telephone 

call from Greer Garson, inquiring as to the 

exhibition, how it was received, etc. Richard 

Crosby, in years past an exhibitor at California, 

Pa., a college town, with Jean Kasperko 

and other educators, states that their 

attempts to thank Miss Garson were minimal 

in reflecting their feeling of pride and 

honor for this star's great talent, effort and 

friendliness. They arc going to publish her 

photograph in their FSA News and extend 

their 

love and thanks. 

BOXOFnCE :: January 1971

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NhVV YORK—A 2IO-SL;;it Jerr> lewis 

cinema \sill be constructed in the Villa 

Santini Plaza Shopping Center on Eslcro 

Boulevard in Fort Myers Beach. Fla.. it 

was announced by Network Cinema Corp. 

president Gerald Entman. 

According to area directors Suncoast 

Cinemas. St. Petersburg. Mrs. Marilyn 

Aberth will be the theatre's franchise owner 

and operator. April 1 is the targ>;t opening 

date. 

Cecil Winstead Managing 

High Point. N.C.. Towne 

HIC.H POINT. N.C. --Cecil G. Winstead. 

veteran exhibitor and formerly a professional 

writer, has been installed manager 

as 

of Schneider & Merl's local Towne Theatre. 

Winsiead's experience in the industry includes 

management of theatres in several 

North Carolina towns, among them Rocky 

Moimt. Durham and Wilson. He began his 

career in the first theatre opened by Worth 

Stewart in Farmville in the early '.10s, Stewart 

going on to become an officer in Stewart 

& Everett Theatres. 

In the early years of his amusement industry 

work. Winstead also wrote short 

fiction, selling more than 100 magazine 

stories and having a New York agent. As 

a reporter for Gangbusters, widely known 

radio program, he interviewed many law 

enforcement officers in the South. 

Soon after his arrival here, Winstead followed 

Richard Schickel, Life Magazine 

critic, as a speaker before Mrs. Rausch's 

drama class at High Point College regarding 

motion picture availability in the past 

and present. 

Winstead is married to the former (ia>nelle 

Harper and they have four children. 

The family came here from Durham. 

Raleigh's Colony Theatre 

Testing Art Film Policy 

KAI l!(,H, \.C K.ilcighs ( oloiiy 

Theatre is going to try to make a go of 

it as an art film hoiLse, starting Februarv 

5 with England's "Oh! What a Lovelv 

War." 

The Colony thus will become the capital 

city's first official art house devoted exclusively 

to the screening of foreign and 

specialized American films. The first and 

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Over 2 million mentally 

retarded people hold jobs. 

What's the world coming to? 

it's getting better. 

But it's still not good enough. 

There are still too many retarded 

people doing nothing— and costing 

the public millions for their care. 

There are still too many employers 

who don't realize that the 

mentally retarded can hold jobs 

that wouldn't interest most people 

at all. Jobs like messengers, gardeners, 

truck loaders, stock clerks. 

And the mentally retarded take 

more pride in their work— often 

have better attendance records because 

they like what they're doing. 

In fact, if placed in jobs for which 

they are qualified by special training, 

85 % of the six million mentally 

retarded can help support themselves 

and become productive, efficient 

workers. 

Many employers don't know this 

yet. Someone ought to tell them. 

And for your own information, 

send for a free booklet. Write to 

thePresident'sCommittee î^ 

on Mental Retardation, 'IKjr 

Washington, D. C. ^^^^ 

BOXOFFICE :: January 18, 1971 SE-7

, 

. . 

Second Sinking Cree/c Film Festival MEMPHIS 

Offering $2,200 in Cash Awards 

GREENEVILLE. TENN.—The second 

annual Sinking Crceic Film Celebration and 

Film Competition will take place April 29- 

May 1. according to Mrs. Nat R. Coleman 

jr., celebration director, and Bill Russell, 

general chairman. 

Sponsored by the Greeneville Arts Guild 

and Tusculum College, the competition specifies 

"no entry fees and no limit to the 

number of entries." although the maximum 

time any one film can run is 30 minutes. 

Entries should be submitted between February 

I and April 12. 

Sinking Creek specializes in short films 

made by students, nonprofessional and independent 

filmmakers. 

One major category will rccogni/c ihc 

work of moviemakers through high school 

age. Another category will present works 

by college students, either graduate or undergraduate 

levels. Still another group will 

NEW ORLEANS 

Jf 

y

. . . and 

New Brauniels Dualer 

For Tommy Reynolds 

Nl-VV BRAUNFHLS, Il-X.—Cinematex 

Ihcatres of San Antonio, Tommy Reynolds, 

president, has announced plans to construct 

a twin-theatre complex here to be 

called the Opera House. It will be built as 

part of a complex known as Old Home 

Town. 

Reynolds said the theatre vmII have a 

seating capacity of 400 persons on one 

side and 200 on the other and is to he pari 

of a circuit that will include .1 new theatre 

in Kerrville. 

Reynolds also announced that Cinematex 

plans to establish a little vaudeville circuit 

in Cinematex theatres in San Antonio. New 

Braunfels and Kerrville. 

Free Children's Movies 

Irk X-Theatre Operator 

EACiLH PASS. TEX— Harold Hausiiian. 

director of the Model Cities program 

here, has received a complaint from Hector 

Munoz, operator of an Eagle Pass theatre 

which shows X-rated films, about the use of 

Model Cities funds to rent a theatre for 

showing free movies once a month to children. 

"i am lodging a protest against this discriminatory 

practice," Munoz declared, according 

to the San Angelo Morning Standard-Times. 

Under the Model Cities program, a free 

movie is shown on a Saturday in each month 

at the Aztec Theatre for children under 18 

years of age. The showing is part of the 

Youth Activities program and is designed 

to provide entertainment for youths and to 

give them something to do during the weekends. 

The movies shown are feature-length 

films and are rated G. Model Cities pays 

the Aztec $125 each month. 

Hausman said he had sent two aides to 

visit with Munoz and had offered to have 

the shows in his Iris Theatre on an alternating 

basis provided Munoz would take down 

the pictures and other advertisements for his 

X-rated movies during the showing. 

Munoz, however, charged Hausman with 

showing favoritism to the Aztec by paying 

the management there to show free movies. 

Munoz declared it is not only hurting his 

business but "it is against the federal law to 

use the taxpayers' money to create unfair 

competition." 

Snooping Helicopter Is 

New Problem for Manager 

From New England Edition 

MONTVILLE. CONN.—What docs a 

theatre manager do when he sees a helicopter 

hovering overhead while the show's 

on the screen? 

Bruno Weingarten of E.M. Loew's Norwich-New 

London Drive-In had this problem 

the other night while screening four 

X-rated "nudies." 

"They sneak in here in trunks of cars 

and climb over fences." said Weingarten, 

"hut this is something entirely new. 

Texas Senate Film 

Strict Local Control 

AUSTIN—Jon Ford, chief of the Austin 

bureau for the San Antonio Express, made 

a report concerning the tentative approval 

of a bill authorizing local movie review 

boards to determine which movies as suitable 

for their comnumitics: 

"A Senate committee, after hearing testimony 

that Texas is No. I in number of theatres 

showing sex films. Thursda\ (7) proposed 

establishment of local motion picture 

Kcensing and review boards. 

"The committee studying the motion picture 

industry suggested a new law permitting 

city or county governing bodies to establish 

boards with authority to rate films unsuitable 

for minors. Theatres which violate the 

board's directive could have their license 

canceled under the bill as drawn. 

First in *Skin Flicks' 

"John J. Sampson, former assistant general 

counsel for the President's Commission 

on Obscenity and Pornography, testified that 

Texas has more skin-flick theatres than any 

state. Sampson is now an assistant professor 

of law at the University of Texas here and 

is said to be the most knowledgeable American 

on distribution of sexually oriented materials. 

"Committee chairman Sen. Ralph Hall of 

Rockwall said the proposed licensing and 

review boards would give each community 

the right to control its own moral climate 

to determine what is shown to 

minors. 

"The committee has held previous hearings 

in 

Dallas. Houston. Tyler and Amarillo. 

R, X Films Drew 42 Per Cent 

"Sampson reported R and X-rated movies 

drew 42 per cent of the audiences of regular 

theatres during the first half of 1970. 

Although the presidential commission 

(snubbed by President Ni.xon) found no 

harm to adults as a result of exposure to 

sex-oriented materials, Sampson said it. 

nevertheless, favored shielding minors from 

such movies and literature. He said theatres 

showing hard-core pornography generally 

do a better job of barring minors than do 

general theatres showing X rated pictures 

by major studios. 

"District attorney R. O. Smith of Austin 

charged a local motion picture house specializing 

in sex films is operating a vicarious 

whorehouse on East Sixth Street, virtually 

beyond the grasp of law enforcement agen- 

"Smith complained his efforts to produce 

proof of pornographic showings have been 

frustrated in the courts. 

" "My closet is bare until we can get 

some definitions (of pornography) from the 

Supreme Court.' Smith said. "I don't know 

what we are going to do.' 

"The district attorney said he is flirting 

with the idea of subpoenaing sex movie 

theatre operators to bring their films before 

Committee Seeks 

of Theatres 

the grand jury in Austin and to show them. 

He stated he was once threatened with legal 

action by the American Civil Liberties Union 

because he asked a local group for advice 

on what he should do to curb pornography. 

"Travis County attorney Ned Granger 

series still exhibited a of photographs taken 

from pornographic films which were displayed 

locally. He testified that prosecutors, 

powerless to seize films as evidence, are 

forced to photograph objectionable scenes 

and attempt to use the pictures as evidence. 

"Committee chairman Hall said other 

prosecutors had testified earlier that state 

regulation has gone about as far as it can 

go until the U. S. Supreme Court provides 

better guidelines. 

• 

"History has been that when you can't 

really do anything about anything, you study 

it anyway.' Hall sized up his committees 

efforts. 

"John R. Woodall jr.. assistant minister 

of Austin's Central Christian Church, recommended 

strong age level enforcement 

and long-range sex education. Woodall .said 

films over-emphasizing violence, sex or sadism 

are not healthy for the community and 

particularly the young. 

"Hall said he believes 8.=! per cent o\ 

Texans want something done about movies 

that offend the community. 

" "Unless we do something about the 

sordid, sorry, bedroom scenes, mothers are 

going to take to the streets and do something 

about them.' he said. 

""A delegation from the San Antonio Motion 

Picture Council, a citizens group, attended 

the hearings and presented a series 

of questions. 

"The licensing and review biard bill 

would provide for nine member appointive 

local panels and annual licensing of theatres. 

Boards may review or revoke licenses under 

the bill or declare movies unsuitable for 

minors if they portray (within legal descriptions 

set out) nudity, sexual excitement, sexual 

conduct, or sado-masochistic abuse. Licenses 

could be revoked and fines levied for 

showing of forbidden films to minors." 

The committee set a meeting for 2 p.m. 

Wednesdav (1.^) to take a final vote on the 

bill. 

Warner Bros." "Crooks and Coronet 

has been changed to ""Sophie's Place." 

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BOXOFTICE Januarv 18. 1971 SW-1

" 

" 

DALLAS 

^hilc 1970 wasn't the dazzling kinil ot 

vintage film year to reflect upon as 

time passes, still it had its share of interesting, 

exceptional movies." Don .Safran. Dallas 

Times Herald amusements editor, wrote 

as preface to announcing his choice of the 

year's top ten films on Dallas screens. "In 

no particular order." .Safran liked "Joe." 

' 

"M"A S H^" = "They .Shoot Horses. Don't 

They? 

". 

"Palton." "The Virgin and the Gypsy."" 

"Battle of Algiers."" "1 he Damned," 

".Something for Everyone." "/ mhiI The 

Only Game in Town. "" 

Safrnn also listed the top films chosen by 

outstanding Dallas personalities, including 

the choices of Raymond Willie, executive 

PARTS for all makes projectors, lamphouses, 

sound heads, generator 

brushes & rectifier tubes. Diamond 

Carbons. 

Also JEFRONA Film Cement 

"best by lest" 

We buy, sell, trade, 

repair all makes. 

Pinkston Sales & Service, inc. 

Formerly: 

LOU WALTERS Sales and Service, inc. 

4207 Lownvisw Av«., Dolloi, Taxoi 

Phone orea cod* 214-3aa-1S50 

,1 \1..d Houseuilc.' lAncrs and Other 

Strangers." "The Owl and the Pussycat." 

"Tick . . . Tick . . Tick." "Woodstock." 

"The Bird With the Crystal Plumage." "Marooned"' 

and "Ryan's Daughter." 

Sympathy is extended to the Hudgins 

brothers of the film industry on the death 

of their mother Mrs. Jennie Hudgins. who 

was nearing her 96th birthday and who 

until several weeks ago had been doing fine 

for a person of her years. She lived a rich 

life and enjoyed keeping up with the motion 

pictures through her sons, who were work- 

ing in various pha.ses of the business in 

Texas and Oklahoma. In addition to her 

is 1 sons, she sur\'ived by grandchildren 

and 20 great-grandchildren. 

ing the convention sessions. 

We have several "shut-ins" among our 

film industry family members this week; 

1. D. "Jack"" Walton still is at home and is 

. 

reported to be about the same. I.oree Butler, 

an Intcrstater. is in Methodist Hospital and 

Jewel Wilson, also of Interstate, is in the 

Dallas Medical & Surgical Clinic . . Wallace 

Walthall has been moved from Baylor 

Hospital to a rest home, the name and address 

of which wc will pass .nlonc as soon as 

It's 

..vaihihlc. 

Marvel Lee .Sullivan ol I'.iraiiuuiiit h.id a 

shocking experience on .i recent Wcdiicsd.iv 

e\ening. Arriving home Ironi work, she dis- 

covered that a burglar or burglars had broken 

the glass sliding door to the patio area 

and then carried off the Sullivans" new color 

rv (Mar\'el Lee's Christmas present to her 

husband Sam), as well as two radios, an old 

TV set. her sewing machine. SI 00 in cash 

and several other items. The burglar(s) left 

blood stains on the living room rug but 

otherwise no trace has been found. 

Bill Rice from Oklahoma City is working 

here at the Paramount exchange as a 

student booker. 

A souvenir doorknob from the Palace 

Theatre was the unusual gift Duvall Williams 

of Dallas gave his wife Kate for 

Christmas—but it had unusual significance 

for Mrs. Williams. The brass doorknob was 

the one to Palace dressing room 2. where 

Mrs. Williams spent four years during 

World War II doing five shows a day 

seven days a week. "I did a little calculating 

about that."" her husband told Bob Porter, 

vice-president and assistant to the president 

of ABC Interstate, and Gordon Mcl.endon. 

WO.MPI members are selling tickets for 

president of the Mcl.endon Corp. On Willie's 

list were: "Love Story." "Fatten. 

SI toward a ptirtable TV which will be given 

away at the WOMPI booth during the 

assistant amusement editor of the Dallas 

•M' A*S H." "Catch-22. " "Airport." "They 

Times Herald, "and I figured she did something 

like 1.815 shows. She never missed 

NATO of Texas convention February 2-4. 

Shoot Horses. Don"t They'.'"'. "Tora! Tora! 

WOMPIs also are soliciting and securing 

Tora!". "Joe." "Anne of the Thousand 

a show in that period."' The day after Pearl 

souvenirs for the kits to be given away at 

Days" and "Lovers and Other Strangers." 

Harbor. Karl Hoblitzelle of Interstate Theatres 

McLcndon called 

the convention. WOMPI members also will 

preferred: "Pafton. " "Diary of 

Kate, then a singer with the Early 

assist NATO in every possible way dur- 

Birds on WFAA in Dallas, and hired her 

to take part in a patriotic show at the Palace 

Theatre. "Dwight Brown was at the 

organ and they would turn up the house 

lights after each showing of the feature." 

Williams recalled, ""and Kate would sing 

White Cliffs of Dover." Ill Get By" and 

songs like that, ending each show with a 

medley of service tunes."" Williams recalled, 

too. that for her work at the Palace Kate 

was making S75 a week while he "was making 

S21 a month as a private in the army 

When he read about the Palace being torn 

out down, he called Raymond Willie of Interstate 

and asked if he could get the doorknob 

to the dressing room Kate used during 

the war years. ""He was very coofwrative and 

RCA Theatre 

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nice about it. We got it off the door and I 

had it framed."" 

Camp. Nicodemus Set Up 

Dallas Production Firm 

D.M.l.AS— Mulberry Squ.ire Productions. 

,1 Dallas-based independent motion picture 

production company, has been formed by 

director Joe (amp and producer Jim Nico- 

'We aniicip.iie spending a great deal of 

"Go Modem... For All Your Theatre Needs' 

our time producing television commercials. '" 

Camp said, "but we'll also be involved in 

1^: 

certain types of industrial and trade filmmaking 

and entertainment projects for television 

and theatre." 

Camp most recently served as a commcr- 

2200 YOUNG STREET DALLAS, TEXAS. 75201 TELEPHONE 747-3191 (Continued on page SW-4) 

• • 

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SW-2 BOXOmCE :: Januar,' 18. 1971







YDLBRmER 


CDRTJURGENS-SIIVAKOSCIM 

HARDY KROGER-FBMCO NERO-ORSON WELLES 

Comnionweallh United, 

HENRY T WEINSTEIN and ANTHONY B UNGER ZDRAVKO • MIHALIC • '""""""""""oJ'u^d'b; STEVE PREVIN VEUKO • BULAJIC BERNARD HERRMANN J 

• 

COLOR Prints by TECHNICOLOR' Filmed in PANAVISION" A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures t I 

DALLAS 

Don Griefson 

2011 Jocksofl Street 

Dollos, Texas 7S201 

Tele: (214) 748-4964 

OKLAHOMA CITY 

Lois Scott end Harry McKenno 

708 West Sheridan 

Oklahoma CitY, Okla. 73102 

Tele.: (405) 232-3038 

irnilionji Pi[|./>M IOC _^.^ ,

Swing Bock to Moderotion in Films 

Urged by Son Antonio Columist 

SAN AN rONIO—Jimmy R. Allen, pastor 

of the First Baptist Church of San 

Antonio, in his column "Down to Earth" 

in the Saturday issue (9) of the .San Antonio 

Light, wrote an article titled "X Films Lead 

to Indignation." The article follows, in full: 

The frustration bordering on despair reflected 

in the Texas State Senate's investigation 

of dirty movies raises the question of 

whether the perdilum toward permissiveness 

is going to swing back toward common 

sense. Sen. Ralph Hall shared his frustration 

over the labyrinth encountered by the committee 

in examining the issues and judicial 

decision-making by saying history has been 

that when you really can't d.i anything about 

anything, you study it anyway. 

The study has revealed the hodge-podge 

of regulations and judicial decision which 

have freed greed-oriented men to produce 

lewd movies and pander to pornographic 

tastes. 

The .Senate committee has recommended 

local film review by licensing boards set up 

by communities in order to reflect contemporary 

community standards in the effort 

to draw some lines of limitations on 

lewdness. They have done so with a full 

awareness of the confusion that reigns on 

the issue but as one panel member expressed 

it. "unless we do something about 

sordid, sorry, bedroom scenes, mothers are 

going to take to the streets and do something 

about them." 

This exasperation may be the prelude to 

indignation. It is obvious that no one wants 

to return to the prudish and unhealthy attitudes 

toward sexuality which prevailed in 

prior decades in American life. It is becoming 

obvious, however, that the public must 

become aroused about the deterioration of 

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\alues on human life and human sexuality 

which flow from the polluted stream of entertainment 

from which the American public 

is drinking. There are those who say that 

the entertainment media simply reflects the 

community desires. This is far too simple a 

cop-out. The complex process of fashioning 

human opinion has been mapped out by 

psychologists and motivational study experts. 

The fact is that the entertainment 

media fashion as well as feed on the tastes 

of the public. 

Ihc Bible is clear about the tendency of 

human nature toward evil, crassness. greed 

and sensuality. These tendencies must be 

checked both by the spirit of God moving 

in the lives of individuals and by law designed 

to protect the young and the weak. 

Local film review and licensing processes 

should be supported as one step toward 

pushing the pendulum toward the center. 

The geographical area should be designed so 

that the highly permissive atmosphere of one 

city will not force a relaxation of any sense 

of controls on some other one. 

The pendulum toward permissiveness inevitably 

will swing back. This has happened 

again and again in the history of man and 

his morals. The tragic fact is that we wait 

until the pendulum reaches such an extreme 

that it swings back to another extreme. The 

choice before us should not be between 

moral chaos and moral totalitarianism. 

There should be an exercising of judgment 

by persons with common sense and concern 

for the fashion of character. This should be 

done by the decision-makers within the entertainment 

media, the theatre operators, 

the parents anil the \ounp people themselves. 

If the pendulum doesn't begin to swing 

back, the prediction that public indignation 

will 

he ultimately aroused will materialize as 

tact. The result of that arousement will be 

.in over-control. The only other alternative 

for the pendulum to swing back is for it to 

go so f;ir that collapse comes. 

Seven of 29 San Antonio 

Films Carry G Rating 

.S,\N .AN IONIC)— .Although it has been 

said that there are not any family movies 

any more, there are some, it was revealed by 

a survey made of movies being shown at 

local indoor and drive-in theatres. 

Out of a total of 2*^ films now being 

shown, seven are rated Ci. which means they 

can be seen by every member of the family. 

Ihree of these seven arc products of the 

W.ilt Disney Studios. 

1 here are also two revivals rated Ci on 

ihe double hill at the Aztec. These .ire the 

original "Dracula." starring Bcia 1 ugosi. 

and the original "Frankenstein." starring 

Boris Karloff. 

Of the remaining pictures being shown in 

S.in .Antonio. \1 are rated R. two are rateil 

\ and eight rated GP. 

Camp, Nicodemus Organize 

, 

Dallas Production Firm 

(Continued Ironi page SW-2) 

v.ial writer-director for the .Southwest's 

largest 

film house and also has spent several 

years writing entertainment material. He is 

now developing a spin-off for an existing 

network comedy series. Camp has been honored 

by various film festivals and advertising 

associations for his writing and direction 

of films. 

Nicodemus has served as head of production 

management departments for both Dallas 

and Los Angeles-based film houses. He 

will function mainly as a producer, although 

he also is an accomplished set designer and 

film editor. 

Camp and Nicodemus. who form twothirds 

of the Mulberry Square Productions 

staff, pointed out they will make no attempt 

to 

handle more than one production project 

at a time so that each will receive their undivided 

attention from start to finish. They 

intend to keep their firm small, staffwise: 

"We feel there are two very basic advantages 

to our type of operation." Nicodemus 

noted. "Keeping overhead as low as 

possible means no unnecessary costs passed 

on to the client and. secondly, it keeps us 

flexible enough to hire people and services 

on a basis of what is best for the production." 

Film Destruction Ordered 

By Dallas District Judge 

D.ALLAS — Destruction of the film 

"Christmas in April" was ordered here Friday 

(8) by District Judge .Snowden Leftwitch 

jr. The judge's directive for destroying the 

film was given to the sheriff's office for 

execution. 

The picture was the one inw^hed last 

year when Windell d. Romines. operator of 

the Manhattan Arts Theatre, was brought 

into court after Alex Bickley. city attorney, 

brought a civil action in an effort to put 

that theatre and others showing similar 

movies out of business. Romines. ordered in 

mid-July to produce "Christmas in .April" in 

court, told the judge he did not know the 

film's whereabouts; consequently he spent 

.^1 days in jail on contempt charges. Later 

the film was confiscated by Dallas police 

from an attic in an Oak Cliff residence. 

Still pending is a suit seeking a permanent 

injunction against Romines and the NJanh.iitan 

.Arts Theatre. This suit, in District Judge 

Owen Giles' court, involves "Peaches and 

Oeam." a film already in custody of the 

court. 

DATE 

STRIPS 

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. 

January 

SAN ANTONIO 

QIarcnce H. Moss, director of advertising 

and publicity in San Antonio, has retired 

from ABC Interstate Theatres after 

more than 42 years service, with the exception 

of military leave granted him during 

World War II and the Korean conflict. Moss 

entered show business at the Empire Theatre 

Oct. 1. 1929. During World War II. he 

served in the Air Force throughout the 

China-Burma-India area. Recalled during 

the Korean conflict. Moss served with the 

20th Air Force Headquarters on Okinawa. 

He left the service with a rank of lieutenant 

colonel. 

A series of films on "The life of C hrisi" 

will be presented each Sunday at the Northwood 

Manor Baptist Church. The film series 

will continue each .Sunday evening through 

Bexar County district attorney 

March 21 . . 

Ted Butler spoke Wednesday ( 1 3) 

at 

a meeting of the .San Antonio Motion Picture 

Council at Earl Abel's Restaurant. The 

council expresses a vital interest in the 

quality and content of motion pictures and 

television and in the role of the district attorney's 

office in these respects. 

Hollywood star Glenn Corbett was a 

featured 

attraction at an international dinner 

Thursday (14) honoring county clerk James 

Knight at the Villita Assembly Hall ... A 

delegation from the San .Antonio Motion 

Picture Council, a citizens group, attended 

a senate committee hearing in Austin, where 

they presented a series of questions. 

Newly appointed members of the San 

Antonio police department vice squad 

studied a court-impounded movie alleged to 

be obscene. Assistant district attorney 

Charles Albidrcss spent two days tutoring 

(he policemen to interpret parts of the film 

consiilered to be obscene under the latest 

ruling of the U. S. Supreme Court. Albidress 

said the public spends a lot of money to 

view such films. 

Hollywood film star ind actor I arr\ 

I'arks and his wife Belly Ciarrelt will ,ippcar 

in person in "Pla/a Suite" on stage of 

the Theatre for the Performing Arts February 

3 in one performance . . . The Circle 

81 Drive-In is showing three horror movies 

at S2 a carload. The theatre management 

is telling its patrons that "this will be the 

most terrifying night of your life. Live 

vampires around your car! Don't come 

alone!" 

"Salt of the Karth." which won the \^)55 

Paris Film Festival Award for Best Picture 

and Best Acrtess but was never shown in 

the U.S. until recently, will be screened one 

time only Tuesday at the First Unitarian 

Church. The showing is being presented by 

the San Antonio Women's Liberation and 

recommended by the National Organization 

for Women. Following the presentation, a 

panel will discuss the film's relevance to the 

current women's liberation movement. Admission 

is free but donations will be accepted. 

While most of the outstanding new movies 

that opened for the holiday season at local 

theatres can still be seen, at least three new 

attractions are set to open this week. They 

include "No Blade of Grass," set to open 

Thursday at the Laurel and Century South; 

"Cougar Country." which opens Wednesday 

at the Woodlawn and Century South, 

and "Burn!", opening Friday at the .Aztec 

downtown Texas Theatre will present 

"An Evening With Clint Eastwood." a 

multiple showing of several of Eastwood's 

most recent pictures. 

St. Mary's Film Seminar 

To Screen More Than 25 

SAN ANTONIO—More than 25 >elected 

films will be offered to students and the 

general public in the Cinema-Arts Seminars 

at St. Mary's University, starting with "Mickey 

One" Monday (18). 

Rev. Louis Reile. director of the semin.irs. 

said more pictures have been booked 

for this semester than for any other similar 

Start BOXOFFICE coming . 

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period in the six-year history of the seminars. 

Classic and contemporary films will 

be featured in the Monday and Thursday 

night sessions. "The Fi.xer," "The Prime of 

Miss Jean Brodie," "Cool Hand Luke," 

"Guns of August," "Lavender Hill Mob," 

"Far From the Madding Crowd." "Days 

of Wine and Roses."" '"Only When Larf" 

1 

and others make up some of the Thursday 

evening programs. 

Monday night sessions will feature such 

films as "'Cyrano de Bergerac,'" "".Masque 

of the Red Death. " "To Kill a Mockingbird," 

"The Picture of Dorian Gray," 

"Great Expectations"' and others. 

A special set of super classics will be 

shown from February 12 through April 14. 

These films will include "Doctor Faustus," 

""Antigone,"' ""Moulin Rouge." "Taming of 

the Shrew,"" "A Man for All Seasons" and 

the newly made Orson Welles version of 

"Oedipus Rex." 

Several of the programs will be screened 

Wednesday evenings, when class conflicts 

occur. Reile stated, and ""Oedipus 

Rex"' will be screened Friday, March 12. 

The fall semester, which terminated with 

Christmas this year, had fewer film offerings 

because of illness among the faculty, 

the director reported. Therefore it was 

hoped to make up this to the community by 

increasing the spring offerings in film art. 

Father 

Reile said. 

'Jack and the Beanstalk' 

Matinees in San Antonio 

SAN ANTONIO— Jack and the Beanstalk." 

a full-length motion picture, was presented 

at special children"s matinees Saturday 

(9) and Sunday at the Cinema I in 

North Star Mall and at Centui^' South theatres, 

a four-theatre indoor complex. 

The family entertainment film is in color 

and was produced by the Cinetron Corp., 

under the direction of Barry Mahon. The 

familiar story of "'Jack and the Beanstalk" 

has been produced for the first time on the 

motion picture screen with Mitchell Poulos 

in the title role. 

There were matinee showings at 12 and 

2 p.m. with all seats at 15 cents. 

There was also a multiple showing in 

Dallas the two da\s at the .Arcadia, Bruton 

Terrace IV, Cameo (Piano). Casa Linda, 

Preston Forest, Preston Royal, Ridgewood 

(Garland). Cinema (Park Plaza, Arlington). 

Texas and Buena Vista (Irving). 

Ernst Wildi Named Judge 

Of Experimental Festival 

From Eoitcrn Edition 

BUFFALO—Ernst Wildi, author and 

filmmaker, has been named a judge for the 

International Experimental Film Festival, 

to be held February 11-13 in Canisius College. 

Wildi's "Water's Edge" was a grand 

prize winner at the \9!>7 Cannes Film Festival. 

Wildi also will teach workshop sessions 

lor beginning and advanced filmmakers 

February 12. 

Other judges already named arc Bruce 

R Hammond. Bnice R. Powers, Sheldon 

Holland and Richard Zorn. 

BOXOFFICE 

: 

18. 1971

eth 

/ 

( 

Ethics. Where have they gone? 

Ethics, says the dictionary, is 

"the science 

of human duty; moral science." 

In today's world, so complicated with 

gadgetry and machines that we often 

lose sight of others and of our own best 

selves, it isn't always easy to keep "human 

duty" in mind. 

As life gets more complicated, men lose 

their sense of identity, value and purpose. 

Life, in a sense, becomes "cheap" and 

"unimportant,." And with that, it becomes 

ever easier to take the easy way, 

to ignore the principles of right—and 

our human duty to others. 

The one place where human values are 

kept in proper focus is where you worship. 

Nowhere is the individual more 

valued. And ifyou care, the place where 

you worship can become, with your 

help, a rallying point for lifting all 

the deteriorating values you see 

around you. Worship this week 

—and put your faith to work 

all week. 

w 

RELIGION IN AMERICAN LIFE 

Worship this week 

Published as a public service in cooperation with The Advertising Council and Religion in American Life 

BOXOFFICE :: Januarv 18, 1971 SW-7

• me 

• ippear 

. . Homer 

. . "Brewster 

. . Bob 

. . "l.ove 

" 

I 

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARY 

in 

m 

ADLINES AND EXPLOITIPS 

BOXOFFICE BAROMETER 

(Fiat Run ReporttJ 

EXHIBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

——— 

— 

— 

— 

. 

'Love Siory' AU-Time 

I 

Mill City Champion 

MINMAPOI.IS — H:ipp\ New Year! 

I hit's the way it started, with grosses taking 

r Mil like Santa on Christmas Eve (about the 

iiiiK- the current boxofl'ice excitement bcjini 

and then building. Talk of the town 

..Mitinued to be "Love .Story." an absolute 

suiiiticr at the State, where it p led up an 

iiiormous 510 in its second week. With final 

iii;urcs in from its opening stanza. "Love 

' 

Skua easily romped home a record-setter: 

i1k- biggest grossing first-week film in the 

history of Minneapolis exhib'tion. regardless 

of picture or theatre. The second week 

was down only marginally. "Thunderball." 

which had set the previous high mark in 

1967 at the Orpheum Theatre, was topped 

by nearly S6,000. 

Only one newcomer ;dtcrcd the cil\"s 

marquee lineup as the new year began and. 

ironically, that picture was the week's lone 

cropper: "Where's Poppa?" at the World 

barely put together a 100 and those who 

saw it emerged registering disgust to theatre 

employees over the extremely foul language. 

Perfect weather for this time of year 

clear, little snow and temperatures in the 

20s—combined with the holidays to send 

grosses soaring. With the exception of 

"Where's Poppa'.' ". every picture was 200 or 

more. 

Since the reopening of school in September, 

exhibition had been sluggish in Minneapolis. 

With the lineup of pictures current- 

business good'.' Well, everybody's smiling!" 


Acodemy— Song of Norway (CRC), 2nd wk 225 

Cinema II, Uptown The Great White Hope 

(20th-Fox), 2nd wk 225 

Cooper Cineroma Tora! Toro! Tora! (20th-Fox), 

2nd wk 510 

Gopher The Owl and the Pussycat (Col). 2nd wk. 400 

Lyric Rio Lobo (NGP), 2nd wk 250 

Monn— Ryan's Daughter (MGM), 2nd wk 250 

Orpheum There's o Girl in My Soup (Col), 

2nd wk 250 

St. Louis Park— I Love My Wife (Univ), 2nd wk. 200 

Sfote Love Story (Para), 2nd wk 510 

Suburban World Finders Keepers, Losers 

Weepers [SR). 2nd wk 260 

World-Whcre's Poppa? (UA) 100 

Davis' Mini-16May Seek 

Hearing in Federal Court 

CLDAR RAPIDS. IOWA— F ollowini; 

Linn District Judge Robert Osmundson's recent 

denial of a request for an immediate 

hearing to force the issuance of a license 

and building permit for a so-called ""adult" 

theatre here, attorneys Melvin Wolf and 

C. A. Frerichs. representing Richard Davis 

jr.. indicated they will take the case to a 

higher court. 

The attorneys for Davis' Mini-16 firm 

say that because of a federal court decision 

in a similar case, they plan to seek relief in 

federal courts where cases now are pending 

in state courts. 

National Article on Iowa 

Vexes Waterloo Newsman 

WAI1:KI()(). IOWA -loll.uving iv.cnl 

n.itional news cmcr.igc of the apparent controversy 

in Iowa over the establishment of 

so-called '"triple-X" theatres in various cities, 

newspapers of the state have published reactions 

to the spotlighting of the situation. 

The Courier's Eddie Torriell commented 

that ""whenever an Eastern-based magazine 

writes about Iowa misadventures—such as 

the recent Waterloo squabble over the Iriple- 

X movie theatre— it invariably labels us as 

Bible-Belters." 

"'Now. there's nothing wrong with hc'ng 

a Bible reader, you understand." says I'orriell. 

"But the connotation left by such magazines 

is that we're so square in Iowa that 

we could wear a suit without ever taking it 

out of the box. 

""Newsweek did an article recently in 

which it described the dismay that occurred 

when a triple-X movie theatre came to 

The vast majority of the 

Waterloo: ". . . 

town's 80,000 citizens thought of pornography 

as an essentially foreign depravity- 

Communism or atheism—that may have 

gained a foothold in New York or Los 

Angeles but could never leap the barriers 

into conservative. Bible-Belted Iowa." the 

article said. 

""Okay. New York. I'm here to set the 

record straight. Iowa probably has just as 

much sin per capita as your fancy Eastern 

cities do. We can't help it if your writers 

just don't know where to find it when they 

come out to the Bible Belt. 

""Now that winemaking equipment is on 

the market in this area, a lot of metropolitan 

ly on display and with start of this new year 

(which somehow has an extensive psychological 

impact), it is hoped that a new base area residents are trying their hand with the 

has been found. "Song of Norway" moved brew. But as often happens with amateurs, 

upward in a second week as did "The Owl the little old winemakers sometimes goof 

and the Pussycat" and "Finders Keepers. with their recipes. That apparently was the 

Lovers Weepers." All other holdovers either 

case of a man who ordered a bottle of vodka 

held firm or retarded minutely. One distributor 

caught the present mood precisely: "Is holic content of my homemade wine is too 

recently at an area liqour store. "The alco- 

low and I'm going to have to spike it.' he 

said. 

"And then there was the Cedar Falls 

woman who decided to repaint the faded 

license plates on her car. She carefully 

traced over the numbers with bright red 

fingernail polish— but the polish only 

smeared on the metal surface and she had to 

remove it. The only trouble was. the fingernail 

polish remover she used only made the 

license plates fade worse. 

"It just goes to show that 1970 license 

plates are like old soldiers—the best thing 

\ ou can do is let them fade awav 

." 

. 

Appealing Theatre Permit 

ATHENS. OHIO—City Solicitor Gerald 

Mollica said he was preparing a notice of 

appeal of a variance granted by the citv 

zoning board of appeals for construction 

of a twin theatre at 21 West Union St. 

The action was being taken at the rcnucsi 

of Mayor Raymond Shepard. who is a 

member of the planning commission. The 

theatre has been opposed by the commission 

on the grounds that it would cause 

difficulty for certain t>pcs of traffic in 

the 

area. 

Xold Turkey' World 

Debut in Des Moines 

DES MOINL.S— "Cold Turkey." starring 

Dick Van Dyke, will have a gala, celebrity 

world premiere for charity Saturday (30) at 

the Cialaxy Theatre here. This is the first 

time that a major motion picture will have 

a grand opening in this Midwestern capital. 

Filmed in the Iowa towns of Cireenfield. 

Winterset. Orient. Ames and Des Moines. 

"Cold Turkey" is about a small town that 

attempts to give up smoking for a month 

in order to win $2.S.()0().0()0 offered by a 

tobacco company. The picture was produced 

and directed by Norman Lear for release 

by United Artists, an entertainment service 

of Transamcrica Corp. 

Attending the premiere of "Cold Turkey" 

will be Dick Van Dyke and co-stars Pippa 

Scott and Jean Stapleton. 

The event is sponsored by the Des Moines 

YMCA in cooperation with the Iowa Interagency 

Council. Iowa Gov. Robert Ray 

is chairman of the premiere and Greenfield 

and Winterset Mayors Dale Yount and 

Wayne Newton are co-chairmen. Mrs. Morton 

S. Adler is the YMCA chairman of the 

premiere and post-theatre party. 

Also attending the premiere will be society 

leaders and state and local civic officials. 

Proceeds from the premiere and party 

will go to the YMCA new building fund 

in Des Moines and a drive by the Interagency 

Council and the YMCA against 

smoking. 

Airer Owner Is Arrested 

After Residents Complain 

OMAHA—Vice squad officers with a 

warrant signed by Judge Paul Hickman arrested 

Omaha theatreman Ralph R. Blank, 

owner of the Sky Chief Drive-In. on ""suspicion 

of exposing children to harmful material." 

On screen at the airer was 20th- 

Fox's X-rated ""Beyond the Valley of the 

Dolls." Judge Hickman issued the warrant 

after complaints from nearby residents that 

the movie allegedly could be seen from several 

houses nearby. 

Blank. who last March voluntariK 

stopped the showing of "Fanny Hill" after 

complaints by the Hartman School PTA. 

was released on $100 signature bond. He is 

scheduled to appear in municipal court 

Thursday (28). 

Joseph P. Bethke Named 

Manager of Racine Twin 

RACINE. WIS.—Joseph P. Belhke has 

been named manager of General Cinema 

Corp.'s Cinema I and II twin theatres, located 

at 5101 Washington Ave. Bethke. 32, 

most recently has managed United Artists 

Corp.'s Cinema I and II theatres in downtown 

Milwaukee. He formerly managed the 

Park and Pix in Waukesha. Wis. 

Bethke succeeds Donald E. Bohatka. who 

recently joined Mid-America Cinema, which 

operates the Rialto and Capitol theatres in 

Racine and the Roosevelt in Kenosha. Wis. 

BOXOFFICE :: January 18, 1971 NC-1

S 

Ben Marcus Letter Given Ovation 

By Milvâukee Film Council Members 

letter read to the membership of the Better 

Films & TV Council of the Milwaukee 

Area drew a rousing ovation. Some 40 members 

of the organisation braved the results 

of a 16-inch snowfall to attend the regular 

meeting Monday (4). 

Mrs. Robert HunhoU. president, said she 

couldn't resist the temptation to read the 

splendid letter received from Ben Marcus, 

president of Marcus Theatres Management 

Co.. with 37 theatres in Wisconsin. The letter, 

in effect, praised the functions and efforts 

of the council, winding up with best 

regards for the future. It drew a tremendous 

ovation for Marcus and his theatres. 

"We appreciate a letter of this type." said 

Mrs. Hunholz. "and particularly from a 

gentleman like Ben Marcus. It might interest 

members to know that Marcus or any other 

theatre owner in the Milwaukee area has 

never turned down a request from the council." 

Apparently Mrs. Hunholz had in mind 

the complaints emanating from the Motion 

Picture Commission relative to invitations 

to screenings and theatre passes. 

A definite line of demarkation exists between 

the council and the commission. 

Where the commission is demanding that all 

movies be screened for its members at least 

ten days before being shown in Milwaukee, 

for the purpose of classifying them, members 

of the council's preview committee view 

pictures at the theatre during the regular 

runs and classify them later. Where there is 

a difference of opinion, the trend of modern 

thinking governs and no thought of censorship 

ever enters the discussion. 

Mrs. Hunholz says a number of factors 

always are taken into consideration when 

rating a controversial movie: (I) We can't 

do without the theatres (2) They're in business 

to make money just as any other legitimate 

business (.1) We are mindful of the fact 

that no movie thus far has been able to 

please cvt'ryonc (4) Our membership is an 

ideal cross-section of the city, since our 

members represent churches and civic 

groups from all parts of the city (5) Ours 

^B 

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Jim Major, program director. Channel 6. 

WITI-TV. was the guest speaker at the 

meeting, taking for his topic "Movies on 

TV." He told his audience that "with the 

changes taking place over the years, it is 

only natural to expect a change in our trend 

of thinking insofar as morals are concerned. 

And while I think that most people enjoy 

the so-called adult movies, it is quite possible 

that there are too many of them." 

TV Films Draw Mail 

He explained that all TV stations receive 

large amounts of mail in connection with 

the movies shown on their respective channels. 

"Many protest." he continued, "that 

more of the movies shown on the late, late' 

show should be televised on prime time. 

They complain that because they go to bed 

about 10 p.m. they lose out on a lot of good 

movies." 

Pointing up the difference between the 

controls of theatrical exhibition and movies 

shown on TV, Majors expanded on the 

problem encountered regarding the age of 

the viewing audience and the picture content. 

"Frankly," he said, 

"that's one of our biggest 

problems. Naturally, we strive for a 

greater viewing audience but we must bear 

in mind that adult movies, for example, are 

not for the eyes of youngsters. Yet. we've 

heard that some youngsters — obviously 

those with no parental control— will gather 

at a friend's house and view one of those 

movies. Now there's where we feel 

the parents 

should have something to say about the 

type of movies their children are allowed to 

see. You coach ihem on the type of hooks 

allowed in the house, you govern them on 

many of their everyday niovcnienis. why not 

the movies as well? " 

Children Arc Elusive 

He said he was well aware of the fact 

that parents are not always well informed as 

to iheir children's whereabouts but that 

after 1 1 p.m. "Ihey should know where they 

are and what they are doing. .Some youngsters 

will manage somehow to get into a 

theatre playing an adult picture and some 

children will prevail upon their parents to 

be allowed to stay late at a friend's house. 

How many of us really know what our 

children are doing all the time? Yet, under 

the proper guidance, we can depend on the 

younger generation." 

He continued. "Frankly, we don't feel 

that the movies of today are worse. In 1969 

they condemned 40 movies and in 1970 the 

figure was about the same. We must remember 

that our standards and morals are changing. 

True, some of the movies you see at the 

theatre or on TV we'd never have shown 

years ago. Take 'l-olita,' for example. There 

was quite a storm about that movie when it 

came out. Yet. we've played it on Channel 

6 and had no complaints." 

"We are continually being asked if we 

By BILL NICHOL 

is strictly a volunteer organization and no edit the movies we show on TV," he said, 

MILWAUKEE— Mindlul of the controversy 

between the film industry and the no part of censorship and (7) We vncoiira)>e again we run into problems. Many a picture 

one receives any remuneration (6) We want "and I can tell you that we do. But there 

Milwaukee Motion Picture Commission, a people to attend the movies and back this contains only one or two scenes which force 

by arranging monthly movie parties, paying an 'adults only' classification. But in many 

for admission like everyone else. 

NC-2 

cases, those few scenes are an important part 

of the overall movie and to delete them 

would remove the 'adults only' rating but 

aKso would ruin the portrayal or story. Still, 

we do cut out a scene here and there and no 

one is the wiser." 

Before Mrs. Hunholz adjourned the meeting, 

she made the following announcements: 

The preview committee was scheduled to 

meet at the Lawyers Club Monday {15): the 

annual card party is slated for February I 

at the Wisconsin Gas Co.'s Mayfair Building. 

1:30 p.m.. with donations SI per person 

and features including a food demonstration, 

the card party, refreshments, door 

prizes and table prizes, and last but not 

least, the next regular meeting is to be held 

at the Fox-Bay Theatre courtesy of Cinema. 

Inc. 

Urging members to be "on time " for the 

meeting. Mrs. Hunholz reminded members 

that Cinema. Inc.. "was kind enough to allow 

us to meet there and in addition, to 

screen a picture for us. so the least we can 

do is be prompt. A projectionist must he 

obtained for the screening and if we del.a 

him it means overtime." 

Door prizes at 

the meeting, as usual, wci\ 

passes to a given theatre and for this occ.ision 

they were presented through the courtesy 

of Harry Mintz, district manager for 

Stanley-Warner's Capitol Court Theatre. 

MILW AUKEE 

copj of the .Vs:-pagc 

P^ soft-cover book 

called "The Illustrated Presidential Report 

of the Commission on Obscenity and 

Pornography" was purchased for its advertised 

price of $12..'>0 from a downtown book 

store. The books, which had something to 

say about the movies, were being prominently 

displayed on a revolving stand in the 

store, although shortly after were withdr.iwn 

when it became known that the district attorney's 

office was looking into the m.ittor 

The report by the Presidential Commission 

was not illustrated. .\ clerk in the store saiil 

the book had not been selling too well, dc 

spite the national publicity it had received 

Russ Wu.vsow, president of the Milwaukee 

Musicians Ass'n. reported that "our employment 

for New Year's Eve was better 

than it has been for several years." He saiil 

that although his organization is the ninth 

largest local in the nation, it was difficult to 

take care of all the requests and noted, for 

example, that the Pfister Hotel had a live 

band in the Grand Ballroom for the S3.*>-acouple 

package and two strolling orchestras 

(Continued on page NC-4)







blAKKinti 

YDlBRYfflER 

SERGEI BONDMCUK 

CDRTJURGENS-SIIVAKOSCINA 

HARDY KRUGER-FRANCO NERO-ORSON WELLES 

HENRY T WEINSTEInVo" ANTHONY B^ UNGER • ZDRAVKO MIHALIC • '"'"""'"'"""p.uu.. „,..... 'STEVE PREVIN . .. 

• • 

VELJKOBULAJIC BERNARD HERRMANN '°î 

COLOR Prints by TECHNICOLOR'^ Filmed in PANAVISION" A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures 

MILWAUKEE 

T«l«.: (414) 273-3887 

OMAHA 

Izzy Sokolof 

1508 Davenport Siraet 

Tele: (402) 342-1161 

168102 

MINNEAPOLIS 

1000 Currie Ave., North 

Minneapolis, Minnewta 

11 

55403 

Tele.: (612) 333-8293 

Bronch Manager: Morrie Buell

. . "Rock" 

. . 

. . 

MINNEAPOLIS 

guddenly it was 1971—and it started with 

a monetary flood at first-run boxoffices. 

The giant of giants was "Love Story." 

which could barely handle the crowds, even 

in its second week ai th.; massive. 2.270-seal 

.State Theatre. And filmgoers were waiting 

an hour and longer to gel into the smaller, 

equally packed Cooper (.'nerama for "Toral 

Toral Tora!" Other pictures were smaller 

only by comparison—and outstate exhibitors 

were clamoring for dates on the moneymakers 

while the two main circuits were battling 

for "Love Story" for neighboring St. Paul. 

It was. in short, a happy new year! 

— 

at the State Theatre for "Love 

Story" got so hot the theatre caught fire 

or so the joke goes up and down Filmrow. 

But the blaze was no joke. Fortunately it 

was confined to a popcorn warmer in the 

lobby. A short-circuit apparently was the 

culprit and the machine suddenly started 

belching smoke, which immediately wafted 

through the theatre. The Saturday night (9) 

capacity audience filed out in orderly fashion, 

some even dawdling to view the end of 

"Rio Lobo" will be the final film for the 

Lyric Theatre. At the conclusion of its run 

Sunday (24). the theatre will be demolished 

to make way for a new structure which will 

(Conlinucd trom page NC-2) 

include a showhouse complex. However, 

working between the F.nglish Room and the 

between the lime of the razing and the completion 

of the planned building. ABC of 

popular Columns Room . . . Each to his 

own—Lawrence Welk packs "cm in here 

North Central States will be without a downtown 

house here. Its only other downtown 

every time . fans almost break 

down the doors trying to get in . . . "Hair" 

outlet, the .Stale, was taken over by the 

at Marcus' Palace Theatre is sold out 

Mann circuit a few weeks ago. Estimates 

X-rated movies are still doing belter 

of how long completion of the planned 

. 

than 

the average "family" picture. 

structure will take vary from a year lo IS 

months. 

Two more firms have asked the common 

January snow.s and hazardous 

council for 

road conditions 

have hurt some rural situations and 

CATV franchises. Bartell Media, 

operator of WOKY Radio here, and Wisconsin 

even some city locations this winter. The 

Cable TV Co. Ralph Barnes, vicepresident 

Indian Hill Theatre in Omaha, for example, 

and general manager for WOKY 

was closed two days, Sunday and Monday 

is handling the matter for his company. He 

is a former exhibitor and was an executive 

(.^-4), because of heavy snows. ".Song of 

"Go north, 

with the old Fo\-Wisconsin Amusement 

Norway" is the feature . . . 

young man!" suddenly seems to be the think- 

Corp. He's also chief barker for Variety 

ing among theatre folk. At any rate. Duluth. 

\5() miles north of the Twin Cities and 

never considered a razzle-dazzle theatre 

town, gains two more showhouses Wednesday 

(20), as the Ross circuit (St. Cloud) 

opens a twin installation. Northwest Cinema, 

based in this city, also is reported planning 

a Duluth theatre. 

Mark Diamond, new Columbia branch 

salesman, arrived— albeit tardy—alter being 

snowed in at Black River Falls. Wis., en 

route here from Chicago. His first investment: 

A winter coal, 

Harlan Blake, assist int manager of Cinema 

I and II theatres and a film-business 

veteran, became ill at the theatre Thursday 

(7), was taken to a hospital and died the 

same evening. Death was attributed lo .i 

heart attack. 

Filmrow visitors: Paul Berg. Slate Ihe.itre. 

Winona: Ivan Besse. Strand. Britton. 

S. D.; Don Quincer. Cozy. Wadena: Dan 

Peterson. State. 

Brookings. S.D.: Burr Cline. 

Star and Grand. Jamestown. N.D.: William 

Lofthus. Harbor. Two Harbors, and John 

Bender. Chief. Bemidji. 

Universal .set its suburban breaks for 

"Diary of a Mad Housewife" and "Airport" 

here. But there's speculation at city hall. 

Mayor Maier has vetoed the franchise recently 

awarded by the common council lo 

Time-Life Broadcast, which, of course, 

would affect other applications for a franchise. 

Maier says he thinks the ni.iller needs 

more study. 

.idverlising. "Kids! Come to Our Three- 

Penny Movie Party!" The event was held 

Saturday (9) at the Brookfield. Bay Shore 

' 

and Soulhridge stores and featured Dav\ 

Crockett. Indian .Scout" at Brookfield: "Alakazam 

the Great" at Bay Shore. "And Now 

.Miguel" at Soulhridge. Admission was three 

pennies and a free ticket. Free tickets were 

available at 

the stores. The ad slated further: 

"Notice: Three-Penny Movie Parties Are for 

Children Only and Will Be Supervised." 

How's that for competition? Can you imagine 

how the theatres are going lo come out 

with their Saturday kiddies matinees? 

AMC Adding 8 Screens 

To Dallas Operations 

From Sjuth'.»c.rc-' £ .; ! _n 

DALLA.S—E ghl new screens will he 

added here by American Multi Cinema of 

Kansas City, according lo Pete Gloroid. 

AMC district manager supervising operations 

in this territory. This will raise to 18 

the number of .screens the circuit operates 

here. Already in use arc the six screens at 

Northtown Six and those at the Norihwood 

Hills Four. 

Gloroid told William A. Payne, amusement 

editor of the Dallas Morning News, 

the show. The incident occurred just five for Wednesday (1.^). ".Airport" hit on five 

minutes before the end of the movie. Some local screens and three in St. Paul 

2.200 patrons waited 20 minutes in 20-degrec 

cold while the machine was quenched 

Branch manager Avron Rosen. Dennis Lutz 

and Don Palmquist of the 20ih Cenlury-Fo\ 

that he expects one of the new complexes, 

by the fire department, then were re-admitted. 

No one was hurt—and 1.000 would- 

meeting set for New York Monday 

branch located in the 

all will attend a product and 

Golden Triangle Shopping 

sales 

Center at Highway 67 and 

through 

Polk Street in 

Oak be customers were in line when it all happened. 

Wednesday (2.S-27). 

the Cliff area, to be ready by earh 

MILWAUKEE 

spring. The other, in the Western P.irk 

Village at Cockrell Hill Road and Illinois, 

also in the Oak Cliff area, is being readied 

lor a summer debut. 

"Both of these new theatre groups are 

identical in arrangement and construction 

and are similar to the complex we have 

operating in the Norihwood Hills center." 

Gloroid told Payne. "We have plans for 

further growth in Texas and particularly in 

Dallas. We are negotiating on several locations 

at the present time but these deals have 

not progressed lo the point that the areas 

under consideration can be pinpointed." 

AMC's Northtown Six was the first 

venture in Texas for Ihc circuit but the 

company now has three complexes in 

Hous- 

two of lour screens each 

ton—one of six. 

— 

in addition to those in Dallas. The circuit 

also has expanded into many other sections 

of the country, the six-screen complex it 

opened recently in Florida raising to 100 the 

number of screens operated by the circuit. 

Stanley H. Durwood. MAC presidenl. told 

Payne during a Dallas visit two years ago 

that the circuit's goal is Ui put .^00 screens 

in operation throughout the country. Durwood 

said recently that projects under construction, 

including those here, will add 42 

screens and more than 

this vear. 

10,000 seals lo AMC 

! 

Lookinj; for old mo\ ie and radio scripts.' 

These and a host of other materials are a 

pari i>f the M.iss Communications History 

Center at Madison's Stale Historical .Society 

Library. Among the items of interest are a 

number of droucho Marx's old movie 

scripls. 

\ ilcpartnienl slori- is gelling into Ihc .icI. 

RCA Theatre 

Service 




7620 Gross Point Road.Skokle, III 60078 

Phone: (312) 96S-7SS0 

NC-4 Januan' 18, 1971

IXOFFICE 

IITERNATIONAL 

ICTURES, 

Ê LEADER 

PECTACULAR 

ULT MOTION 

fCTURE 

^TERTAINMENT 

RESENTS... 

REAT ONES 

3R 1971! 

NOVAK PRESENTS ^^*^ >^^^^-A—^ 

^jBf^^^^^^'^'^'' 

THE TEAM;. 

BROUGHT YOU ^ 

"THE SECRET SEXX.* 

OF ROMEO& JULIET" - 










^ 

AND COMING SOON: THE SUPERPICTURE 

W^ 


AGAINST OfATH 

fOR A WOMAN'S 

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TH£ SROTIC PRBAMS Of CASANOVAf 

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4774 MELROSE AVE . HOLLYWOOD. CALIF '50029 TEL: (213) 6601770 CABLE ADDRESS: BOXINTFILM 

IN CHARGE OF INTERNATIONAL DISTRIBUTION: MR. HARRY NOVAK

LINCOLN 

Yhe local industr> went along with general 

community sentiment that 1971 started 

out with a doublcheader—the NU Cornhuskers' 

win over LSU in the Orange Bowl 

and the blizzard-like snowstorm which shut 

down the city Sunday (3). including all the 

movie houses. Operations were resumed 

Monday night (4). primarily for NU and 

other college students back in town with no 

studies because of no classes. Transportation 

generally was still a problem over the city, 

although artcrials were being cleared of the 

deep snowdrifts. Many businesses and offices 

were closed Monday, including state, 

county and city government offices, as well 

as schools . . . Only the suburban Cooper 

Lincoln operated Sunday afternoon (3) and 

that was only for the first show. Twentyone 

hardy patrons had shown up for "Tora! 

Tora! Tora!" and they saw it, since the projectionist 

also made it through the blowing 

snow. Cooper district manager Mike Gaughan 

said all the Cooper houses in Omaha 

also were closed Sunday (3). because of failing 

snow, drifting and other blizzard conditions 

making travel there impossible, loo. 

Walt Jancke noted that this was the first 

time in about 20 years that movie house 

operations in this city were canceled because 

of weather conditions. The last nonweathcr 

general closing took place at the time of 

President John Kennedy's assassination. "I 

thought of getting into my car to go downtown 

before we all decided not to open but 

WRITE— 

The Exhibitor Has His Say 

TO: 

BOXOFFICE. 825 Van Bninl BiTd., 

Till* 

DoYi oi W«»k Ployad 

K

This guy used to be 

our number one Savings Bond salesman. 

Now it's up to you. 

Because it's for your country. Savings Bonds 

, , . If you already have a Payroll Savings Plan, promote 

install one. For information or assistance, 

Back in the 40's. Americans aggressively bought 

ring the usual heavy Qfringe benefit costs, 

U.S. Savings Bonds. 

The V S. Cor, ertisement. It is presented as a public service (7\ 

e Treasury and 1 lie Adierltsmg Council. w. 

bonds in order to beat The Bad Three, 

Today, 70% of all bond sales come quietly from Payroll 

good 

are the cornerstone of United States debt financing and 

are vitally important to your country's continued financial 

Savings Plans installed and supported by employers 

well-being, (Of course, there are more kinds of 

you. 

patriotism than beating Hitler,) 

like 

Why should you become a Savings Bond supporter'' Of the nation's 16 largest companies— all active in 

Because it's good for you. By promoting US, Savings Payroll Savings— nine have more than BCo employee 

Bonds, youre doing one of the few things an individual participation Five have over 75°o, Whether large or 

can do to fight inflation. (A penny saved is more than small, your company can do as well. 

a penny earned it's a penny out of circulation ) 

Because it's good for your employees. To the guy 

who has trouble saving S5 a week, you're providing a 

viable fringe benefit— systematic savings— without incur- 

It If you don't, 

write Director of Sales, The Department of the Treasury, 

Savings Bonds Division, Washington, DC, 20226. 

BOXOFFICE :: January 18, 1971 NC-7

. . .Speaking 

. . Walt 

. . 

LINCOLN 

(Continued from page NC-6) 

from Cooper Theatre Enterprises, is among 

local contributors to the Lincoln Women in 

Community Services' latest project—establishment 

of a home for displaced teenage 

girls. The S2().00() Cooper grant and others 

will help provide the 25 per cent local 

matching funds to an available S.SO.OOO oneyear 

grant from Health. Education and Welfare 

for the local teenage facility . . . Gary 

tive to the picture 

. 

of pictures. 

stage-TV-screen actor Eli Wallach believes 

the next cycle of films will be gangster 

movies. He and his wife, who is known on 

the stage as Anne Jack.son, were in town 

rcLcnlK ,is guest speakers at the Nebraska 

Educational Theatre Ass'n conference. 

The industr}' wasn't too surprised and 

isn't too concerned to hear that LB7S was 

introduced in the 1971 legislature by local 

Sen. Harold Simpson. This is a bill to prohibit 

"obscene, indecent, immoral and impure" 

entertainment in Nebraska and applies, 

of course, to the motion picture indu.stry. 

Nebraska NATO president Irwin 

Dubinsky says members were surprised to 

see it come up so early in the session. The 

Unicameral convened Tuesday {5). despite 

the snowstorm hitting most of the state the 

previous Sunday. According to Dubinsky. 

Cline is the newest Cooper/ Lincoln staff 

member, taking on the custodial work at the 

.suburban theatre . . . Randy Hartman. usher 

at the Cooper Lincoln, is back on the job 

after being in warm San Antonio and Corpus 

Christi. Tex., and Mexico with his parents 

for a holiday vacation . 

the industry and its legal counsel feel this 

Jancke year's bill, like the one proposed in 1969. 

says he and his canine friend Pasha spent a will not get too far. That proposal was killed 

quiet New Year's Eve at home. The former in committee after .Sen. Simpson introduced 

did his horn blowing en route home and 

downtown during the day. It seems Walt has 

found an unusual horn for his car—sounding 

"like a bull." 

and an NU student, leaves this month 

Mark Fred.slruni, usher at the Nebraska 

to 

finish his 1970-71 studies in London. 

"Love 

As a 

Siory," now playing in Des Moines fourth-year architectural school student. 

and Sioux City houses and scheduled to Mark and some fellow students will drive to 

come here after the "Tora! Tora! Tora!" New York City to fly over to London for 

run. is a film about which Irwin Dubinsky the exchange program. The group will live 

is enthusiastic . . . Walt Jancke was glad to together in the English capital as they make 

see "Rio Lobo" go up on the Varsity marquee 

Wedne.sd.iy (6). not because "Where's to be back here this summer. 

field trips and pursue their studies. He plans 

Poppa?" was not a fair film, but he was 

getting tired of hearing patrons complain Cindy P'olles vacationed in Colorado over 

about the "earthy" dialog. Walt says if customers 

would read the ads thoroughly, they Christmas in California with her parents. 

the holidays and Joan Johnsen observed 

also would know this picture contained some Both university students are concession employees 

at the Stuart . . . Lou Jicha. the 

"objectionable" language. He believes the 

1 8-to-30-year-old crowds were most recep- 

Stuart's head doorman, was the staff member 

envied by all his colleagues, who saw 

him on TV several times as the camera 

centered on the NU band during the Cornhuskcrs' 

victory at the Orange Bowl. Lou 

plays the tuba in the NU band, which accompanied 

the team and some 36,000 other 

Nebraska fans to Miami for the game. He 

and other band members coming back Saturday 

(2) missed being '"stuck in Miami" 

until Tuesday (5) ... Is it necessary to report 

that industry followers and supporters 

of the Big Red team are 100 per cent satisfied 

with selection of Nebraska as the nation's 

No. 1 college football team of the 

year? 

Bob Gash, manager of the Cooper's Nebraska, 

says a staff painting and work 

party" on a Saturday and Sunday morning 

schedule later this month is being planned. 

The group will paint some hallways and do 

some modernization work in the theatre 

building basement, where the marquee letter 

rack is set up. The Nebraska will have 

"Diary of a Mad Housewife" until Wednesday 

(20), when "Joe" starts. The latter was 

sneaked Saturday night (9). with the audience 

asked for reaction card comments. 

Irv Belinsky Elecfed 

Prexy of Cooperaiive 

DETROIT—The stockholders of Cooperative 

Theatres of Michigan, ranked as one 

of the nation's largest film booking organizations, 

have elected new officers and directors 

for the coming fiscal year, according 

to word from Robert E. Anthony, exhibitor 

and well-known advertising executive, who 

also has been handling publicity for "Co- 

Op."" as the organization is known locally. 

Irving Belinsky. owner of the Eastwood 

Iheatre in East Detroit, is the newly elected 

president. Other officers elected are: Vicepresident. 

Harold Clark, owner of the Ford- 

Wyoming Drive-In. Dearborn, and secretary-treasurer. 

William Wetsman of the 

Wisper & Wetsman circuit. 

The board of directors was increased by 

two seats to include Robert Cioodrich. owner 

of five theatres in western and northern 

Michigan and. through his operations at 

Manistique. the only representative from the 

Upper Peninsula, and Kent Ward, owner of 

two theatres at Mount Pleasant. The other 

directors were re-elected: Jack Locks, president 

of Jack 1 oeks Enterprises. Cir.md Rapids, 

and Robert F. Anthony, vice-president 

of RAE Enterprises, operating the Shores 

Madrid Theatre in ,St. Clair .Shores. 

Ihc stockholder meeting was held in the 

of the general manager. Robert Buerson 

of the pioneer booker Carl R. 

Huermele. who is still active with the organization. 

David Newman, exhibitor and attorne\. 

was retained as general counsel. 

THE 

dLOHai 

EXHIBITORS! 

IN HONOLULU . 


BEACH! 

^ (Call your Travel Agent) 

INDUSTRY'S 

"OWN" 

l#M 

NC-8 

try IS. 1971

— 

— 

— 

— — 

" 

'Love Siory' Breaks 

Detroit House Marks 

1)1 1 Rl)l I— 1 uvc Mm) liil iIk- jackpot 

by hrciiking all house records and coming 

up with a fabulous 800 In its first week at 

the suburban Northland in the Hudson 

Shopping Center. Runnerup was a second 

week feature. "Song of Norway" at the 

neighboring Americana Theatre, where the 

percentage reading was a pleasing 450. "The 

Owl and the Pussycat" was a worthy No. 3 

grosser, showing 250 per cent for its initial 

week of a four-theatre engagement. 

"The Aristocats" also showed boxoffice 

power with 175 composite for a seven-theatre 

debut, while "The Horror of Frankenstein" 

had a strong 185 at the Fox, 


Amencona Song of Norwoy (CRC), 2nd wk 450 

Four theatres The Owl and the Pussycat (Col) . .250 

Fox—The Horror of Frankenstein (SR) 185 

Northland Love Story (Para) 800 

Seven theatres The Aristocots (BV) t75 

Seven theotres Rio Lobo (NGP) 1 00 

Six theotres There's a Girl in My Soup (Col) ... .100 

Studio 8 Where's Poppa? (UA) 105 

Patrons Welcome New 

Films in Cincinnati 

CINCINNATI—Movie patrons longing 

for a change in film themes responded with 

enthusiasm to the new products presented 

at first-run theatres during the holiday season. 

"Love Story," at Kenwood, broke house 

attendance records for the second week, 

holding at 800. "The Aristocats." playing 

three houses, drew a strong 700 for its second 

week while "The Great White Hope," 

in its second frame at the Ambassador, 

made a 150 point jump over opening week, 

registering a 650. "Little Fauss and Big 

Halsy," at Times Towne Cinema, upped its 

percentage by 75 points above the first week 

grossing 575 for its second week. "Song of 

Norway," showing at Cine Carousel, drew 

a good 475 for its second go-round and 

"Tora! Toral Tora!" held a strong 450 for 

its second week at International 70. 

Albee There Was a Crooked Mon (WB), 

2nd wk 250 

Alpha VI The Twelve Chairs (SR), 2nd wk 300 

Ambassador The Great White Hope (20th-Fox), 

2nd wk 650 

Cine Carousel Song of Norwoy (CRC), 2nd wk. . ,475 

Grand, Princeton, Valley The Owl and the 

Pussycat (Col), 2nd wk 250 

Hollywood Cinema North, Mariemont Cinema 

East, Western Woods The Aristocats (BV), 

2nd wk 700 

International 70 Tora! Tora! Toro! (20th Fox), 

2nd wk 450 

Kenwood Love Story (Para), 2nd wk 800 

Place I Love My Wife (Univ), 2nd wk 375 

Studio CInemos Where's Poppa' (UA), 2nd wk. . .275 

Times Towne Cinema Little Fauss and Big Halsy 

(Pora), 2nd wk 575 

PLAINVILLE. CONN.—The Perakos 

Plainvilie Drive-In is reaping the benefit of 

a new exit—number 34—off Interstate 84. 

Ihe ramp takes cars directly h\ the drive-in 

entrance. 

New Programing, Pricing 

Set in 

Precedents 

Detroit by Arthur Weisberg 

DETROIT—Arthur Weisberg. who has 

had a long career in Detroit exhibition, both 

as circuit general manager and independent 

exhibitor and in recent years in a dual career 

as an independent film distributor as 

well, gave the Motor City a double event 

which he properly advertised as "A Christmas 

Present for Detroit." It could have 

long-range effects upon the exhibition pattern 

of this city. 

This consisted ol the 12th-hour rescue 

from death of Michigan's second largest 

theatre, the Michigan, and at the same time 

the introduction of new low admission prices 

that could create a whirlpool trend that 

would drive admissions in this notoriously 

high-cost-of-living city downwards. 

The Michigan Theatre, with over 4,000 

seats, for nearly 40 years was the flagship 

house of the Kun.sky-Trcndle circuit, which 

for decades dominated Detroit exhibition, 

starting about 1905. Later affiliating with 

the Paramount (now ABC) organization, it 

became known as United Detroit Theatres 

but has now reduced its downtown holdings 

to two theatres, the Palms and the Madison. 

The Michigan was threatened with demolition 

about two years ago when Nicholas 

George, one of the area's 

leading enterprising 

circuit owners, took it over and subsequently 

came up with plans to convert it 

structurally into two auditoriums, in line 

with the contemporary multitheatre concept. 

However, this did not work out and George 

gave up the venture some months ago. In 

recent months, accordingly, after the place 

was closed, definite reports of plans for 

demolition were widely circulated. The local 

newspaper published nostalgic pieces over 

the coming demise of this fine showplace. 

Among the outstanding characteristics of the 

Michigan was the use of its foyer and lobby, 

grand staircase and open gallery overlooking 

the huge lobby as an actual art gallery with 

dozens of outstanding paintings making it, 

for decades, almost unique among American 

theatres in its large display of "old masters." 

In the press stories, even nearby parking 

lot operators were quoted as saying they'd 

be glad to see the theatre go. because they 

figured whatever was done with the property, 

it would mean more business for them 

than the theatre brought. 

After some weeks of darkness for the big 

house. Weisberg rushed to the rescue like 

the hero in the early nickelodeon films and 

reopened it Christmas Day 1970. The opening 

bill was, appropriately, in the contemporary 

mode of violent films, "The Bang Bang 

Ciang." advertised, "between explicit love 

scenes, theirs was a sordid rampage with 

gunfights, knifings, fire and death," and 

".Scavengers"— raw, savage time they 

"in a 

were rotten to the core." 

Reminiscent of the great days when the 

Michigan had stage presentations of the 

highest order—such stars as Madame Schumann-Heink 

and Amos 'n' Andy, for example—and 

a 50-piece symphony orchestra 

Linder the revered Fduard Werner, who long 

headed the Detroit Musicians Federation, 

there was an added attraction on the opener 

—The Hues Corporation, described as "for 

musical relief, the right-on special with 

soiilV This gave the finishing touch to the 

symbolic change in programing required for 

the tastes of today's audiences. 

The second phase of the Michigan opening 

was a stark contrast from the days when 

it proudly stood along with the massive 

5,500-seat Fox Theatre at 

the apex of entertainment 

value—and, of course, admission 

prices. Weisberg, a showman astute enough 

to recognize the widespread public distaste 

with high boxoffice prices as one important 

factor in attendance trends (at least on a per 

capita basis), announced the policy of "bargain-priced, 

blockbuster entertainment every 

day!" 

Accordingly, he almost decimated prices 

to 99 cents daily, up to 6 p.m., with $1.50 

thereafter. Other policy aspects: Ladies' day 

special every Wednesday until 6 p.m. at 49 

cents: daily opening at 8:45 a.m.. a reversion 

to the old concept of the "morning matinee," 

virtually unknown in this city for years 

among major theatres; continuous performances, 

a clear blow to the heart of the roadshow-type 

policy that has been popular for 

several years, and the "late-late-late" show 

every night, a clear, direct challenge for 

business directed at 

nemesis, television. 

the theatre's neo-ancient 

Coincidentally, Weisberg dropped prices 

at the Cinderella Theatre, one of the city's 

biggest neighborhood theatres and one of 

the very few to have a daily matinee policy 

—opening at 1:30 p.m.—to 99 cents at all 

times, a rather unheard-of price here in 

years. The Cinderella appears to be playing 

second-run policy in current bookings, 

A veteran filmite commented, "A price 

reduction in theatre tickets in accordance 

with the economy is long overdue in the 

Detroit area. Adjustments in admission 

prices are being made in most of the other 

large cities. Why not Detroit?" 

Perhaps a significant straw in the wind 

was the announceinent of an admission drop 

(Continued on next page) 

CARBONS, Inc. I— 

''!^«u ^C mote — *)C'a iK t^ ^wc" 

January 18, 1971 

-National 

1 

Box K, Ccdor Knolls, N. 

Theatre Supply, Detroit—864-5170 

Loultville 

Ave.—Phone

. 

New Programing, Pricing Precedents DETROIT 

Set in 

Detroit by Arthur Weisberg 


into the gap to build its weekly audiences 

into the tens of 

by the 

millions—a great 

Madison Theatre for its youthoriented 

holiday attraction "Woodstock." It 

audience 

the legitimate stage has never recovered, as 

it 

was 

continues to struggle wretchedly 

advertised 

for survival 

via subsidy, the 

as an "exclusive engagement 

at regular prices. $2 matinees and 

search for "angels" 

evenings." 

and 

constant raising of prices. Television, free 

This program may be experimental by 

or 

the 

otherwise, still is 

Paramount 

merely in the offing, waiting 

to 

management, which has its 

headquarters in the Madison 

mature enough to present 

Theatre 

more and 

Building. 

The Madison 

more acceptable 

has 

programing. 

a special place in local 

show 

As Detroit's own Henry Ford 

history, as the oldest of 

proved to 

Detroit's first 

the satisfaction of every intelligent 

runs and the first of the surviving 

economist 

long 

de luxe 

theatres 

ago—a 

here. For a number 

combination of reduced 

of years past 

product prices with 

it has been given 

good wages 

a specially high 

can create a 

status as 

a roadshow house 

market economy 

for such 

without parallel. It still 

year-long runs as 

could 

The Ten Commandments" 

work in the 

and 

nmtion picture business. 

the new edition 

of "Cione With the Wind." The contrast 

between the top-priced roadshow policy and Complaint by RKO SW 

the present price cut may be an important 

"straw in the wind" 

Upheld by NY High Court 

to forecast the trend to 

Fr-,m Eastern Editnn 

be followed by shrewd local exhibitors. 

NEW YORK— Matthew I'olon, president 

Exhibitors considering admission prices 

of RKO-.Stanley Warner Theatres, announced 

that the company's amended com- 

may profitably study the comparable history 

of their own predecessor, the legitimate 

plaint against the Century Circuit has been 

theatre. Those of us old enough to remember 

recall that this was the popular and low- 

upheld in the Supreme Court, New York 

County, in a decision handed down by Judge 

priced entertainment of the nation, with admission 

prices down to ."iO and even 25 

Thomas C. Chimera. 

The suit charges Century, the operator 

cents or lower. As stageshow prices gradually 

rose in the inflationary World War I 

of 20 theatres in Nassau County, with "harassment 

by misuse of legal process 

days and 

and 

the 1920s, the film industry came 

other unfair forms of pressure and illegal 

action" aimed at preventing RKO-Stanley 

L»« ARTO E DICHROIC 

Warner from constructing two theatres in 

REFLECTOKS 

Nassau County. The theatres involved are 

ASHCRAFT COLDLITE' ^" located in Plainview price 

and also Rockville Centre 

(the latter has since been opened). RKO- 

16 

.SW seeks damages in an amount in excess 

18 

\!*»y/////^« 

l«e ARTOE Carfaon Co. 

^ 


16'' S122 5; 

18 

of S3.()()0,000. 

Named in the suit together with Century 

Circuit are Leslie R. Schwartz, its president: 

Martin H. Newman, executive vice-president, 

and Joseph Ci. Wickham, secretary. 

Certain other residents of the island, although 

not named as defendants, are named 

as co-conspirators in connection with Century's 

activities. 

TJegcncy Film Distributors, a new outlet, 

has opened an oflice in this city. It is 

managed by Herb Gillis. formerly with 

Paramount. The firm reportedly is owned 

by Dick Sloan, the Goldberg twins. Blair 

Mooney, George Stern and Roy White, with 

other officers in Cleveland, Cincinnati. Indianapolis 

and Pittsburgh. Product presently 

available includes Cannon, Audubon, 

Maron, Cinema V and it is believed that Allied 

Artists will be added soon . . . Universal 

Marion Corp., with offices opened on 

Nile Mile Road near the new film center, 

also is becoming well established in the distribution 

field. 

Approximately $450 was reported taken 

by a white male bandit from the cashier's 

booth at the Washington Theatre. Ro\al 

Oak, Sunday evening (3). The cashier reported 

the holdup man entered the booth, 

grabbed the bills and fled. There was no 

type of weapon shown. 

Don Penrod of Showcase II, Pontiac. 

thought up a successful fashion show contest 

for cats to promote Walt Disney's "The 

Aristocats." Prizes included a one-year suppy 

of cat food (a well-known brand name), 

various denominations of gift certificates 

and ribbons. Only owners 12 years of age 

and under could compete. Pets came dressed 

as Santa Claus. in New Year's infant costumes, 

ballet outfits and one as "Miss Aristocat" 

in a red velvet robe with a glittering 

crown. Over 300 felines were entered. 

The winner was a one-year-old "tiger" cat 

dressed as a skier. 

Chattanooga 16mm House 

Scene of Dynamite Blast 

From Southeastern Ed.'on 

CHAITANOOGA. IKNN. C iiicnia I 

and Cinema II. owned and operated by Ed 

Spann, were heavily damaged by an explosion, 

which investigators estimated was 

caused by five sticks of dynamite. Authorities 

declined to speculate on a motive for 

the blast. 

Siari BOXOFFICE com'mg . 

D 2 years for $12 (Save $2) I year for $7 

PAYMENT ENCLOSED SEND INVOICE 

These rotfs for US, Canada, America Other only. Pan countries: $10 a yeor. 

THEATRE 



tÂME 

POSITION 

BoXOffice — THE NATIONAL FILM WEEKLY 

825 Von Brunt Blvd. Kansoi Ciry. Mo 64124 

At the time of the blast, only Cinema I 

was in operation and the other unit was 

being prepared for opening. No one was injured 

but first estimates of the damage to 

the lobby area, several offices and public 

facilities ran as high as 520.000, although 

Sp.uin said he felt that figure was excessive. 

I he cinemas play 16mm "adult entertainment" 

films. 

"It was fortunate no one was hurt," said 

Spann. "In a few more minutes, there would 

have been a man in there to clean up. App.ircntly, 

whoever did it knew the routine." 

Dawn Theatre Is Updated 

Hll I SDAI 1 . MIC 

H I 

he O.iwn I hc.i 

tre here h.is undergone .i l.iceliftmg .uid interior 

renovations during the past few 

months. TTie building has a completely new 

facade, while some new seats have been installed 

anil other improvements made in the 

auditorium 

ME-2 BOXOFFICE Janua









YDIBRYUER 


CURTJURGENS-SILVAKOSCfflA 

HARDY MGER-FRANCO NERO • ORSON WEllES 

f t P d Associate Produce* Directed by Music bv 

"-i^kl 

HENRY T WEINSTEInVo" ANTHONY B. UNGER • ZDRAVKO MIHALIC -'""""'"''"TZ'ieXSlin PREVIN • VELJKO BULAJIC • BERNARD HERRMANN "^ 

COLOR Prints by TECHNICOLOR* Filmed in PANAVISION'^ A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures «l 

DETROIT 

Marty Z)dt 

23300 Greenfield Rd. 

Oak Paric, Mich. 4S237 

T.4e.: (313) 399-9777 

(313) 566^11 

CLEVELAND 

MiM Tom Doane 

21W Poyne Armuc 

Cleveland, Ohio 44114 

Tele.: (216) 621-9376 

«D1971 American Internationa* * 

CINCINNATI 

Milt Gurian 

ExecuHve Building 

35 East 7th Street 

ChKinmti. Ohio 45202 

Tele.: (513) 621-6443 

II

Film Industry Speakers Continually 

Are Asked for More Family Pictures 

YOUNGSTOWN, OHIO—"The situation 

on family movies is the same everywhere." 

comments Vindicator theatre editor 

Fred Childress. He continued. "Charles 

Champlin of the Los Angeles Times notes 

that if you disguise yourself as a film critic 

and go out to address a public group, you 

can count on being asked about the shortage 

of family films.' 

"Champlin was speaking of the PTA. 

When I went out in my best disguise the 

other night to speak to a group of B'nai 

B'rith women, the same thing happened to 

me. 

"This was the younger group, quite hip 

to what's been going on in the movies and 

not as shocked by it as some of their elders 

would be. But when, if ever, they wanted 

to know, was Hollywood going to begin 

making the kind of movies that the whole 

family can go to? 

"It's a good question in Youngstown as 

well as in Los Angeles, which obviously is 

Champlin. who is one of the nation's leading 

critics, gave it a glowing review and 

.so did just about every other critic in the 

country except the Time magazine man. 

&ed. 

"The truth of the matter. said Childress, 

" 

"is that family films have become extremely 

hard to sell. Even the Disney p'ct'.ires. with 

their built-in promotions in the funny papers 

and TV. aren't the instant successes they 

once were. One reason may be that the 

public simply doesn't trust Hollywood any 

closer to the problem. But the answer 

doesn't Hollywood: with the 

more. Movies like the western 'Flap.' starring 

Anthony Quinn. which any other 

lie in It lies 

in 

period would have been aimed strictly at 

public. The studios will start making family 

the family audience, now (have scenes) that 

movies when families start going out to sec them. Everybody talks about family make them unacceptable for some segments 

movies but even when a good one comes of the family audience. 

it along, doesn't do well at the boxoffice. 

"But there is no general agreement on 

what constitutes a family film and others 

" 'Scrooge' is the latest case in point. 

may find the light-hearted sex in 'Flap' far 

less objectionable than the violence in other 

westerns. One of the B'nai B'rith ladies had 

a novel solution for this problem. She 

thought Hollywood ought to drop the ratings 

and let parents decide for themselves. 

As much controversy as there has been 

over the system. I doubt if most people 

have the time to check everything their 

children are allowed to see. And as avid 

for family films as they are. the fact is they 

usually pack their children off to the movies 

alone. 

"Unless they do begrn going to see pictures 

like Scnmuc' Ioul-iIkt, louer and 

WRITE— 

YOUR REPORT OF THE PICTURE YOU 

HAVE JUST PLAYED FOR THE 

GUIDANCE OF FELLOW EXHIBITORS

adventure! 

)XOFFICE 

JTERNATIONAL 

CTURES, 

HE LEADER 

THE TEAM^ 

BROUGHT YOU ' 

"THE SECRET SEX In 

OF ROMEO & JULIET^ =:, 

AND "THE NOTORIOUS^ 









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TMi BMVC MtmS Of CASANOW 

SUPER DADDY'V, kc 


WM/CffT 

Kowsoy 

COLOR 


TI1§TOVbox t?e5etan^ 


4774 MELROSE AVE HOLLYWOOD, CALIF 90029 TEL: (213) 660-1770 CABLE ADDRESS: BOXINTFILM 

M PMARHF OF INTFRNATIONAL DISTRIBUTION: MR. HARRY NOVAK

I ARMINGTON. 

You 

could have 

or cancer s 

7 warning 

signals 

and not 

recognize it, 

1. Unusual bleeding 

or discharge. 

2. A lump or diickening 

in die breast 

or elsewhere. 

3. A sore that does not 

heal. 

4. Change in bowel or 

bladder habits. 

5. Hoarseness or cough. 

6. Indigestion or difficulty 

in swallowing. 

7. Change in size or 

color of a wart or mole. 

If anv persists for two weeks, see 

your doctor. But belter slill. 

don't play Kuessini; Ramcs with 

your life. See your doctor for c 

checkup once a year no mailer 

how ureal you feel. Help yourself 

with a checkup. And others with 

a check 

American Cancer Society 

Cuyahoga Falls Pact May 

Go to Akron CableVision 

AKRON—The city of Cuyahoga Falls, 

adjacent to Akron, is negotiating on terms 

of a franchise with Akron CableVision so 

that the area can have a complete CATV 

system within seven years. At first the company 

sought $5.50 a month Ice from Cuyahoga 

Falls viewers but has agreed to charge 

$4.75 a month, the same as Akron residents 

pay. However, it pointed out that the firm 

would, within the next two or three months, 

seek an incrca.se from the Akron City 

Council and .so the pact provides for an 

automatic increase in Cuyahoga Falls in 

accordance with any fee hike in Akron. 

Cuyahoga Falls officials are seeking more 

than the five per cent franchise tax the 

company pays to Akron. The CableVision 

officials refused to tell the council what 

their potential profit from CATV would be 

in Cuyahoga Falls. Officials said they could 

disclose their gross income but not their 

margin. 

profit 

The council's public affairs committee 

h.is been studying the proposed franchise 

rnorc than three months. 

Shea's Cinema West 

Has Grand Opening 

ASHIABLil.A. (JHIO — I he 4h(l-se;it 

Shea's Cinema West, newest addition to the 

Nichols Shopping Plaza, had its grand opening 

Wednesday night. December Ml The 

first attraction to be shown was "1. overs 

and Other Strangers." 

A contemporary-type structure, the lobby 

has a black and white decor. The auditorium 

features wide aisle seating and a Voice 

of the Theatre sound system. General contractor 

for the theatre was the Burns Construction 

Co.. Jefferson. Decorating designer 

was Louis Chiaramonte. Boston. 

Shea's Cinema West operations will be 

handled by Shea Theatre Corp. resident 

manager Durward Duty, who also will continue 

to supervise the Main Avenue Theatre. 

CONN.—-The town 

pl.in and zoning commission has rejected 

the proposed multi-million dollar Farminplon 

Shopping Mall in this Hartford suburb. 

The developers. Connecticut General 

I ife Insurance Co.. Moniuiiental Properties 

Inc. of Baltimore and the David C. Ma 

honey Realty Co. of West Hartford, had 

included a twin motion picture theatre complex 

in 

the planning. 

dLOHd! 

INDUSTRY'S 

EXHIBITORS! ^ '^T n. 

IN HONOLULU . . . 

glljMA 


BEACH! 


H#1[IS 

COLUMBUS 

^harles Nan Fossan, operator of the Century 

Theatre at Marysville. has installed 

a new front with cedar paneling, plus a 

new three-track, indirectly lighted marquee. 

Seating has been made roomier by reducing 

the capacity to 410. 

Norman Nadel, former theatre editor of 

the Citizen-Journal, was master of ceremonies 

for the gala entertainment at the Ohio 

Theatre as part of inauguration day fest'vities 

for Gov. John J. Gilligan. Ron Pataky. 

theatre editor of the Citizen-Journal, was 

committee coordinator for the gala. Show 

business personalities who participated in 

various events on inaugural day included 

John Forsvthe. Pat Paulsen and Nancv Wil- 

"Toral Tora! Toral" was booked b\ the 

Town and Country Cinema and Great W'estern 

Cinema for its first local run. 

Editor-in-chief Charles Egger of the Citizen-Journal, 

in his weekly column, said that 

"the word is getting around the country 

that the Ohio Theatre is a great place for 

a booking and that the community indeed 

is rallying around the worthy cause." Editor 

Egger noted that small contributions will b? 

solicited, starting in February, from individuals. 

Columbus Ass'n for the Performing 

Arts, operator of the house, is seeking to 

raise $2,500,000 to retire the capital indebtedness. 

More than $1,800,000 has been 

raised to date, mostly from business enterprises 

and individuals in a position to make 

sub.stantial 

contributions. 

"Run Wild. Run Free" will be shown at 

matinees Sunday (24) at the Ohio, sponsored 

by the Junior Theatre of the Arts. Tom 

Hamilton at the organ will be an added attraction. 

Charles Sugarman, operator of Cinema 

East, has booked the first local showing of 

The X-rated 

"Alex in Wonderland" . . . 

feature "The Stewardesses." at Bexley I and 

World, art theatres of Art Theatre Guild, 

has been one of the bigger boxoffice attractions 

here in a long time. Total admissions 

are nearinc the 75.000 mark. 

Samuel T. Wilson Dies; 

Retired Theatre Editor 

( ol I \1UI S S.muK-l I WiKon. 71. retired 

theatre editor of the Columbus Dispatch, 

died .Sunday (10) after a long illness. 

He retired Dec. .''I. 1966. after having been 

thcairc editor of the Dispatch for over .11 

\c.ir\. 

\ gr, Kill. lie of Harvard, Wilson was eng.iged 

in newspaper work in Cincinnati, in 

radio (for WI W. Cincinnati) and in 

theatrical 

publicity in New York Citv before joininj: 

the Dispatch in February 19.'»5. 

Me was born in Columbus Dec. 20. 1899. 

the son of the late Dr. F. F. Wilson and 

Elizabeth Thompson Wilsim. He has no immediate 

survivors. 

ME-6 BOXOFFICE Januan' 18. 1971

These men believe in the importance 

of excellent higher education. 

They know it can't be maintained 

without increasing business support. 

Many large corporations and small businesses are 

contributing generously to colleges and universities. 

The men who head these businesses are urging others 

to join them -with larger investments -or by starting 

a company aid-to-education program. 

Business needs college talent in increasing quantity. 

But rocketing costs are causing a financial crisis 

for colleges and universities that could impede educational 

progress. 

If your business has not recently evaluated the 

self-interest importance of investing in higher education, 

it should do so now. 

Tuition, on the average, covers but Vs the cost of 

a college education. More help from more businesses 

is needed to contribute importantly to the other %. 

Give to the college of your choice. 

Special to management -a new booklet of particular 

interest if your company has not yet established 

an aid-to-education program. Write for: "How 

to Aid Education," Box 36, Times Square Station, 

New York, N. Y. 10036. 

..CSI'? , 

CO. Nn. FOR 

Joseph C. WiLson. Chairman 

Xerox Corporation 

Rochester, N. Y. 

Charles B, McCdv. Pre.sidciU 

E I. du Pont de Nemours & Co. (Inc.) 

Wihnington, Del. 

J. Irwni Miller, Chairman 

Cunmiins Engine Company, Inc. 

Columbus, Indiana 

BOXOFFICE :: January 18, 1971 ME-7

! 

'Enclosed is check or money order for $ Blind ods SOc per Insertion extra) i 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

I 

CINCINNATI 

Qhakeres Theatres has purchased the 100- 

car North High Drive-ln. Columbus, 

from Wahcr Miles and assumed management 

December 29 . . . Tri-State Theatre 

Services is booking and buying for the Capitol. 

Delphos, owned by Albert Connley. 

Pal Corey, Akron, has been appointed 

division manager for General Cinema, succeeding 

the late Louis Marcks. 

E. W. Kiner, formerly assistant manager 

for l.oew's Arlington Theatre. Columbus, 

has been appointed assistant manager for 

Western Woods Cinema here . . Newcomers 

. 

to the Chakeres circuit include Gerald 

Crabbc. advertising manager, and Ellen 

Decker and Pauline I.inkus. office staff . . . 

Chakeres Theatres has formed its own projection 

and sound service department, 

headed by James tzell. sound engineer. 

Robert Taylor, former MPA executive 

who heads Chakeres Theatres" advertising 

coi)ipan\. has completed his first year scrv- 

Theatre 

Service 

The nation's (inest for 40 years 



5121 W 16istSlreel 

Cleveland, Ohio 44142 

Phone (216) 267-2725/6 

ing the circuits screen advertising in the 

Ohio and Kentucky areas—not only for the 

Chakeres circuit but for many outlying 

theatres. 

Visitors in town included Jerry Gruenberg. 

2()lh Century-Fox Midwest district 

manager, and exhibitors Howard .Shelton, 

Vanccburg. Ky.; Ted Christ, Wapakoneta. 

and Harley Bennett. Circleville. 

Chakeres' Holiday Drive-In, Columbus, 

formerly the National Auto Theatre, has 

been closed for a complete modernization 

program and will reopen in the spring. This 

theatre will be Columbus' first SI million 

theatre, with I.40()-car capacity and highpowered, 

electric in-car heaters for yearroiiiKl 

operation. 

David Landau Connecticut 

Representative for AIP 

From New Englond Edition 

HARTFORD — American 

International 

New England division sales manager Harvey 

Appell has announced the appointment of 

David Landau as Connecticut sales representative, 

working temporarily out of the 

division office in Boston. 

The post had been vacant in recent 

months. 

Landau had been on the Boston staff for 

the past 

several years. 

Needy Kiddies Hosted 

By Louisville Cinema 

1 (;L1S\ ILlTi. Kt. — Ihe downtown 

.Mary Anderson Town Cinema, managed 

b> Cliff Buechel. was closed to the public 

all day December 24 for the first time in 

.^8 years. The showhouse played host to approximately 

650 needy children. 

Buechel said the youngsters were treated 

to a feature film. "All Thunderbirds Are 

Gold." as well as a visit from .Santa Claus 

and free candy. 

Tickets had "been distributed with the help 

of several United Appeal agencies, according 

to manager Buechel. 

Centre Video Is Acquired 

By Tele-Communications 

From Eastern Edition 

PITTSBURGH—Centre Video, operating 

50 CAIV systems in this area, was acquired 

by Tele-Communications of Denver. 

Centre Video stockholders approved the 

merger, which will create the fifth largest 

CATV in the nation. Tele-Communications 

will operate in 21 states. 

The transaction involves 650,000 shares 

of Tele-Communications common stock. A 

spokesman lor Centre Video, based in State 

College. Pa., said 2.1.^ shares of Tele-Communications 

stock will be exchanged for 

each share of Centre Video, a closely held 

corporation with relatively few stockhold- 

Translafion for Paleface. 

"Don't waste time with old-fashioned 

way sending message. 

BEST way to 

SELL used equipment, find 

HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING 

You get year-round service." 

HOUSE 

RATES: 25c ptr word, minimum $2.50. cisli witn copy. Four consecutive insertionj lor price ol thre« I 

BOXOFFICE, 825 Von Brunt Bl^d., Konsas City, Mo. 64124 

I 

Clossilication 

Please iniert the following ad times in the CLEARING HOUSE 

| 

ME-8 BOXOFFICE :: Januar> 18. 1^)71

I 

by 

To Construct Theatre 

In Branford, Conn. 

BRAM ORD. CONN— Frank Associates. 

\\}} Sixth Ave, New York, has announced 

plans for a shopping center, to 

include a motion picture theatre, at .Short 

Beach Road and West Main Street in this 

New Haven suburb. 

In addition, the center will contain a 

supermarket and satellite stores with leasable 

area of 185.000 square feet and adjacent 

parking for 900 cars. 

The theatre seating capacity w;is not dsclosed. 

Douglass Amos New SBC President 

H-- 

Lowell Councilmen Vote 

To Raze Damaged Keith 

low 11 1 . MASS.—A Linaninious vote to 

.iiilhorize razing of the Keith Theatre was 

recorded by the city council Tuesday night. 

December \5. according to the Hudson. 

Ma.ss.. Sun. The Keith was badly damaged 

a fire believed set by vagrants earlier in 

the month and council members decided thai 

the building was unsafe and should be removed 

at once. 

Esquire Theatres of America, a Bostonbased 

circuit, owns the theatre building. 

j 

which had been vacant since the Lowell 

Giants football team moved to Quincy. Belore 

occupation by the football team, the 

iheatre had had a long history as a vaude- 

\ille and movie theatre. 

Site Clearing Under Way 

For Hartford Shop Plaza 

HARTFORD— Demolition and site-clearing 

work has been started on the $31 million 

Trumbull Plaza Convention, on a seven-acre 

tract between Allyn and Asylum streets. 

The site formerly contained commercial 

properties, among them the 1,900-seat ABC 

Allyn and the 1.500-seat E. M. Loew's. both 

first 

runs. 

.ABC has since acquired the 850-seat Central. 

West Hartford, and E. M. Loew is 

continuing to operate his two suburban 

drive-ins. the Hartford and Farmington. In 

addition, he is reported to be seeking an 

additional site for a new four-wall situation. 

Plaza Shopping Comple.x here. 

Total seating capacitv will be around 

1 .000. 

SBC's Waterbury, Conn. 

Units to Open April 1 

WAIERBURY. CONN.—SBC Management 

Corp. has targeted an April 1 completion 

date on its first triple theatre complex 

for Connecticut, going up in the Colonial 

"Mountain' Matinees 75 Cents 

HARTFORD—The ABC Central in suburban 

West Hartford ran a series of six 

matinee showings of Paramount"s "My Side 

of the Mountain." charging 75 cents admission 

for all patrons, in cooperation with the 

town's department of parks and recreation.

—— 

— 

— — 

— 

— 

— 

— 

— 

— 

— 

Love Story Again hOOO in Boston 

Despite Area's Fifth 

BOSTON—Business was decidedly on the 

up side, as the percentages below testify 

but exhibitors fondly conjecture what the 

scores could have been if winter's fifth 

snowstorm hadn't struck here New Year's 

Eve. Even so. there's "Love Story " with 

1,000 at the Circle Cinema, "The Great 

White Hope" with 500 at the Music Hall 

and "Ryan's Daughter" with 420 at the 

Charles, supported by substantial 200 and 

300 percentages up and down the lineup. 

Of the three first-week pictures on hand. 

"Threesome" showed the most boxoffice 

punch with a 360 debut on the West End 

Cinema screen. 


.420 

Chen One There's o Girl in My Soup (Col), 

2nd wk 

Chen Two Whcre'j Poppa? (UA), 3rd wk 

Cherr Three— I Never Song for My Folher (Col), 

3rd 

.220 

Cinema 733 This Mor jf Die (AA) 

Circle Cinema— Love St Porol, 2nd wk 

Exeter Quockscr Fortu









i 

YULBRYfflER 

SERGEI BONDARCUK 

CURTJURGENS-SILVAKOSCINA 

HARDYKRUGER-NCG NERO-ORSON WELLES 

-• 

HENRY T WElNrTElN':;ANTHONY B UNGER • ZDRAVKO MIHALIC ^—^r^T^.^mi PREVIN • • ÊLJ^Jf AJIC • BEJN^^^^^^^ 

COLOR Prints by TECHNICOLOR" Filmed in PANAVISION* A COMMONWEALTH UNITED Presentation Released by AMERICAN INTERNATIONAL Pictures« 

46 CHURCH STREET, BOSTON, MASS. 02116 

HARVEY APPELL, Branch Manoger 

Phone: 542-0677, 78 or 79 

®.

BOSTON 

Joe Sullivan, manager of American Theatres" 

Oriental in Mattapan. was written 

up in newspapers here at Christmas as the 

innovator of "the Christmas coup of the 

year" for appointing Dick Noel as his assistant 

manager—NoePs name being deemed 

very apropos to the time of year. 

Cy Haney, the Brattle Theatre. Cambridge. 

to Hollywood—and it's worth noting that 

very few people on Boston's Filmrow share 

King of the Movies, started his 

annual Humphrey Bogart Film Festival 

her gloom about the future of the motion 

On Wednesday (6) with "The Maltese Falcon" picture business. her visit to the California 

and followed a week later by "Casablanca." 

movie capital. Miss Adams found 

Also booked for the series are "The Big many striking contrasts between Hollywood 

of 

Sleep" (20). "The Treasure of .Sierra Madre" 

today and Hollywood of the glamorous 

(27) and "Key Largo." February 3. Harvey 

'30s—contrasts in availability of financing 

for new movies, personalities, employment 

and spirit—all these contrasts heavily loaded 

said that the Humphrey Bogart cult originated 

years ago at the Brattle Theatre, 

where college students learned to repeat 

Bogart's dialog line for line. 

Univcrsal's Walter Dyer is happily relating 

to exhibitor and distributor friends news 

that his son Karl, now stationed in Vietnam, 

was promoted to first lieutenant and moved 

out of combat field operations to Tactical 

Field Headquarters in the combat zone 

north of Saigon. 

Emma \Ican.s, Colonial I heatre. Machias. 

Me., left the frigid north country for a twoweek 

vacation that included Christmas with 

her sister Rebecca Perry in Needham. While 

in the Boston area, she conversed with 

Herbie Higgins on her bookings for the 

remainder of the winter. 

Harvey Appell, American International 

exchange manager, hosted an invitational 

screening of "Wuthering Heights" at the 

Garden Cinema in Boston Wednesday (6). 

Among the guests were Larry Herman. Joe 

Hockberg. Frank Kellar. Henry .Schwartzberg. 

Saul Sherni;in. Harrv I ;ividor. Paul 

BUILDING A 

NEW THEATRE? 

A MICRO A MINI OR DRIVE-IN 

"3" PROJECTOR BOOTH 

Excelldil Comnldf Booth EginomuM (or Tlir.iler This 

fquipmdil IS built lot 12 hours .i day optration. 365 

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and rehalile RCA Sound Systems optional, also RCA Four 

Channel Majnetic Stereo: 3 Super Simplen Projection 

Heads, 3 Heavy Duty Bases. 3 Ashcraft Super High 

Lamps. Lenses. Cinemascope. Rewind Bench. 2 Rewinds. 

1 Automatic Film Cabinet. Splicers, Electrical Chanoeo»er 

Booth Monitor, Amplifiers and Speakers. Emergency Am. 

pliliers Reels, RCA P,vls Clblnel. also Spare P.vts, 

3 Sets of RCA Stereo Speakers, i Wooters and 2 Tweeters 

nth s The finest Hii 

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You 

For Appointment Coll or Writr 

HARVEY B. SLATER 

Fidel 

217 POPLAR DR CRANSTON. Rl 02920 

Phone No (a/c 401 ) 942-0023 

Kcssler. George Mansour. Justin Freed, 

Herbie Higgins. George Erinakes and about 

50 students representing colleges and high 

schools in the metropolitan area. 

Marjorie Adams, Boston Globe motion 

picture critic, had a downbeat story in the 

Sunday (.3) Globe reviewing her recent trip 

by Miss Adams in favor of the old days. 

Fortunately for the film industry, there still 

are plenty of us around who have faith 

that 

it will meet today's challenges and enjoy 

new eras of greatness, filled with exciting 

new stars and filmmaking talents and appealing 

once again to the masses (as "Airport" 

did. 

to be specific). 

SPRINGFIELD 

Jêdsfonc Showcase ( inenias l-M-lll. West 

Springfield, resident manager Martin 

Malinowski hosted area senior citizens at a 

special holiday season (a Wednesday morning) 

film program. Also in a holiday mood, 

he screened 20th Century-Fox's "Dog of 

Flanders" for underprivileged youngsters, 

distributing gifts at the same time. 

In a rare move. General Cinema Corp.'s 

Eastfield Mall Cinema. Springfield, showing 

"How Do I Love Thee. rated GP by the 

" 

Motion Picture Ass'n of America, advertised: 

"The Management Does Not Recommend 

This Feature for Children." 

Showing Colunibia'.s "Five Easy Pieces. " 

Esquire Theatres of America's Paris Cinema. 

West Springfield, substituted a Columbia 

kiddies feature. "Around the World in 

80 Dazes. " starring the Three Stooges, for a 

recent Saturday and Sunday matinee. Admission 

w.is one-dollar for all seats. 

Sam Lake Enlerprises' states-rights release. 

"Scorpio '70." had its western New 

England premiere at the Irwin Cohen Bijou, 

downtown .Springfield. The companion feature 

was ".Sensation Generation." 

Cinerama Rclea.sini;'.s "The Statue" had a 

spcci.il New >'ear's Eve showing at Redstone 

Ihc.ilres' Showcase Cinema III. 

Arrcmges G-Film Matinees 

HARIIORD— Ihe Frank I erguson-opcr.iled 

Webster scheduled .Saturday-Sunday 

nuiiinee showings of Warners" "'Which Way 

lo the Front'.'" charging one-dollar admission 

during its run of same distributor's 

Ihere Was a Crooked Xfan." The latter 

rated R by the Motion Picture Ass'n of 

Vmerica: 

"Front" has a G classification. 

is 

Maine's First Lewis 

Cinema in Waterville 

WAIhKVILLE. Mb.— Maines lirst Jerry 

Lewis cinema, a 3.'iO-seat free-standing 

building, was opened here December 29. 

The franchise owner-operator of the cinema, 

located on upper Main Street, is Nicholas 

Saporita. 

NEW HAMPSHIRE 

•phe death of Charles Ruggles brings to 

this 

writer's mind the time a number of 

years ago when Ruggles. already famous 

on stage and screen, attended a boxint; 

show at the Rhode Island Auditorium in 

Providence with the late Jack Sullivan, dramatic 

editor of the Providence News-Tribute 

at the same time that the writer (Guy Langley) 

was state editor there. That night Ruggles 

was inconspicuously "just another fighi 

fan" as he waited in the auditorium lobbv 

for the first bout to go on. A few handshakes 

with a group of Sullivan's friends 

were the only recognition of the fanud 

character actor. 

The New Hampshire Department of Employment 

-Security reported December 2v 

that the state's estimated joblessness increased 

by 300 during the preceding week 

14.000. or 4.6 per cent of the work force. 

to 

Unemployment increases of 100 workers 

were reported in the Manchester and Dover 

areas, while 50-worker increa.ses occurred 

in 

the Concord and Laconia areas. 

Ihe Strand Theatre in Manchester, which 

had been closed for some time, reopened 

Friday night (1) with two X-rated features. 

The theatre's new schedule calls for shows 

nightly from 6 o'clock. Saturday shows continuous 

from I p.m. and Sunday programs 

continuous from 2 p.m. The Strand is on 

lower Hanover Street, just off Elm Street, 

the city's main thoroughfare, in an area 

where three movie theatres were operated 

within a stone's throw of each other years 

ago. 

WORCESTER 

John P. Lowe. Redstone 1 healres dnision 

manager, is now taping an hour weekK 

program on motion pictures, airing on 

student radio stations at two local colleges. 

Holy Cross and Worcester Polytech. The 

tapes are to be offered to other campus 

stations in New England. He is volunteering 

his service for the series. 

Ihieves broke into the Redstone Cinema 

I .It Webster -Square and took an estimated 

Sl.-'!00 from an office safe. 

Altec Hi-Fi Installation 

\{\Dl. PARK. .MA.SS.Îhc Nu-Pixie 

Cinema has completed installation of new 

ultra hi-fi Altec Sound. 

NE-4 BOXOFHCE :: January

HOLLYWOOD, 

' 

bXOFFICE 

klERNATIONAL 

ICTURES, 

HE LEADER 

^1 

PECTACULAR 

DULT MOTION 

ICTURE 

NTERTAINMENT 

RESENTS... 

THE TEAr 

BROUGHT YOU . 

"THE SECRET SEX LIVE 











REAT ONES 

OR 1971! 

^Y 


OEficcomîiooidir 


/ 

odventure! ARACf 

AGAINST DfATH 

fOR A WOMAN'S 

TH£ BROIIC PRimS Of CASANOVAf 

Mot Summer 

WM/CffT 

KOWBOy 

SUPER DADDY'V 

OTHER FILMS IN CURRENT RELEASE 

COLOR 


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4774 MELROSE AVE CALIF ^0029 TEL: (213) 6601770 CABLE ADDRESS: BOXINTFILM 

. 

N rMARr,F OF INTFRNATinNAl DISTRIBUTION: MR. HARRY NOVAK

• 

ROUNDABOUT NEW ENGLAND 

study newly relea.sed by the 

P^ 

New Engkind 

Regional Commission says that the 

By 

region's rural areas 

should develop "tourism 

and recreation" 

decentralization of economic 

activity or 

AlUii M 

population growth 

from metropolitan areas to small towns .ind 

cities. 

The study, costing $54.()()() and necessitating 

some two years for completion, is 

distributed by the commission, a federalstate 

agency comprised of a feileral co-chairman 

and the governors of the six New I:ngland 

states. 

The commission was formoil in I '^67. essentially 

for the promotion ol soci.il and 

economic development. 

The study comments, for example, that 

life in urban areas differs "markedly" from 

life in rural sections and "most observers 

regard the relative virtues of each life-style 

as the obverse of (he relative f.uills of the 

other." 

"Most economic growth occurs by an 

expansion of those firms already in the 

community," it is noted. 

Industries do not want to leave the large 

cities and leaders of small area communities 

"arc relatively satisfied with the quality 

of their lives in such communities." the 

study continues. 

The decision to shift a portion of future 

economic and population growth from 

metropolitan areas, the report says, "must 

ultimately reflect value judgments that are 

basically political, rather than economic, in 

nature." 

And what, my frienils. does the forecoine 

ALLEN M. WIDEM 

mean in direct application to motion picture 

exhibition of the '70s and. for that matter, 

motion picture marketing'.' 

For one thing, pacesetters in the industry 

arc cautiously optimistic over business prospects 

for theatre construction throughout the 

instead of trying to attract 

industry. 

six-state area. They contend—and the observations 

are based on in-the-field working 

The findings asseit 

r^ that there are no ma- experience dating back over the decades— 

./J Jor economic forces in that unless new theatre projects are geared 

- state area to population growth, coupled with promises 

!r the six 

which favor greater of economic expansion, in an individual 

theatre's periphery, boxoffice response will 

be mild, perhaps not strong enough to carry 

the weight, so to speak, of initial investment. 

It's all well and good, say these same 

pacesetters, for people in the business—and 

for novices as well—to look over a given 

area and say. in effect, "Well, here's where 

I'll put up a theatre or even a complex of 

two or three theatres. The situation looks 

yood." 

That rationalization is inevitably tied to 

the harsh realities of the community's 

economy, no less, no more. 

One long-time New England exhibitor 

had coffee with us in Hartford the other 

morning. He was happy, happy indeed, over 

news involving a score of new theatre projects 

for central Connecticut and he asked, 

pointedly, just how much in-depth marketing 

study had been given to the theatre's site, 

drawing power, etc. He wondered aloud if 

a town has been known, for instance, to 

draw only fair film trade with one long-established 

or even two long-established theatres, 

how much business can be generated 

with the inclusion of one or more new showcases? 

It's all tied in this business, isn't it. to 

product— quality product, in quantity, the 

year round? A perusal of the Boxoiiici; 

release charts will show that few roadshow 

attractions are available and even less are 

projected for production in the immediate 

months ahead. 

A veteran theatre inviicr. with prelcr.ibly 

WRITE—

The most dangerous 

shift your employees 

can w ^ "^ 

is this one. 

In-plant safety records tell the smallest part of your 

plant safety record. 

Look at what happens after your employees leave 

the plant. 

During 1966, American industry lost more than one 

and one-half times as many employees killed in off-thejob 

traffic accidents as were killed in all on-the-job 

accidents. In addition, 800,000 workers were injured 

severely enough to keep them away from their jobs for 

periods of a day or more. 

Many companies, like Western Electric, have done 

something about it. They teach the National Safety 

Council's Defensive Driving Course to their employees. 

It's a short, interesting— and effective— course on 

defensive driving skills. The results are a significant 

drop in traffic accidents. And the cost is as low as a 

dollar per employee. It's a good investment. Shift into 

high gear and find out more with this coupon.

' 

. 

N E W H AV E N 

^rs. Nikki Pcrakos, wife of Spcric P. 

Pcra- 

tres Associates, independent Connecticut circuit. 

He and his wife live in suburban 

Orange. 

The Bailey Iheatres' flagship, the firstrun 

Whalley. ran a sneak-preview of Columbia's 

"There's a Girl in My Soup. 

Director Costa-Gavras was hosted by the 

Yale University Film Society at a screening 

of his latest effort. Paramount's "The Confession," 

in the Law School Building. He 

admitted, in interviews with newsmen, that 

there is a lot of anger in his motion pictures. 

But the man responsible for the Academy 

Award-winning "Z" added: "It's true 

my films are gloomy but then so is the situation 

in the world." 

dLOHd! 

EXHIBITORS! 



BEACH! 

RrujUen^l^ 

THE 

INDUSTRY'S 

"OWN" 

WW 

DATE 

STRIPS 

Es^mzsaEam^ aflMJHil 

Henr\ (iermainc, retired Paramount 

branch manager, has been named film booking-buying 

counselor for Vincent Terrazano's 

Rivoli Theatre, West Haven. Henry's 

kos, has been named assistant executive 

secretan of the Yale Alumni Board 

and assistant director of the Yale Class Reunion 

Bureau. She will help coordinate programs 

of the 165 Yale alumni clubs around 

brother 

tional branch 

Sam. formerly 

manager 

American 

and previously 

Interna- 

sales 

representative here for 2()th Century-Fo\, 

the world. Sperie P. Perakos is vice-president 

and general manager of Perakos Thea- 

has joined the Sampson & Spodick Theatres' 

Crown as a projectionist. Henry and 

his family recently gathered at nephew 

loni's home to help Mr. and Mrs. Sam 

mark ihcir ."^.^th wedding anniversary. 

A trade delegation attendance is anticipated 

at the Monday (18) testimonial dinner 

honoring retiring New Haven Register photographer 

George Keeley at the Ambassador 

Restaurant. Hamden. George stepped aside 

December 31 after a 45-year a.ssociation 

with the local afternoon daily; he took 

scores of photos tied to the film industry 

locally. 

led /.ephro. Paramount's Eastern division 

manager, will now include Philadelphia 

and Pittsburgh in his territory: other centers 

include Boston, New Haven, Washing- 

Ion, Buffalo, Albany and Baltimore. 

Ihe one-time Howard Theatre on How- 

.ird .'\venue is being converted to a comniiinlly 

center, sponsored by the Hill-St. 

lohn Day Camp. 

Ihe General Cinema Corp. Milford Cinema, 

playing Columbia's "There's a Girl in 

My .Soup" (rated R), ran Universal's "The 

Reluctant Astronaut" (rated G) for a kiddies 

matinee, charging 75 cents for all seats. 

Independent Connecticut exhibitors Leonard 

Sampson. Robert Spodick and William 

Rosen have targeted a March I completion 

date for a twin theatre complex, with total 

seating capacity of 560. in a Groton shopping 

plaza. Each theatre will contain 280 

seats. Spodick is president of NATO of 

Connecticut. 

Newly opened Sampson & Spodick York 

Square Cinema is experimenting with what's 

Sfarf BOXOFFICE coming 

2 years for $12 (Save $2) D 1 year for $7 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

Then ratM for U.S., Conado, Pon Ain«rico onl^ Otfcer countrin; $10 a year. 



NAME 

POSITION 

BOXOFFICE-THE NATIONAL FILM WEEKLY 

825 Van Iruni Bird., Kanm Ci»T, Mo. 64124 

. 

called a "realistic price" scale: Adults, 

SI. 82, Monday through Thursday: S2.27, 

Friday through Sunday: children, 91 cents 

at all times. These are, of course, plus the 

state 10 per cent amusement tax. 

First Federal Savings & Loan and Ted's 

Cleaners picked up the tab for kiddies shows 

at Whitney & Strand, Hamden, 

Active Selling Tactics 

Needed in Exhibition 

(Continued Irom page Nh-6) 

strong, tradition as proved, as its weakest 

link. The small-town theatre doing a S50 

Monday night business has to examine its 

selling tactics, its ability or unability to reach 

people. It has to evaluate iLs advertising 

budget and determine where the greater 

number of people can be reached for the 

minimum amount of expense. 

But. mind you, the exhibitor who gets 

discouraged about that S50 Monday night 

gross and doesn't do anything to improve 

it the following week will find his own year's 

take markedly dismal. He can. to be sure, 

grouse as much as he likes over midnight 

coffee-and-cake with the missus about distributor 

"tactics." but he must help himself, 

at the outset, by studying, studying carefully, 

such vital source-material as the Boxoi titi 

release charts— the most comprehensive 

available in the industry—and determine 

what can play, play enough in his own theatre 

lo make a buck. 

An independent exhibitor called us the 

other night at our West Hartford home. He 

was astounded over the lease a new independent 

had negotiated for a theatre site: he 

asked just how the novice could ever "come 

out ahead." We asked the caller if he ever 

had bothered to research his town, research 

10 the point where he knows with guesshazards 

(this material is readily available 

from town administration. Chamber of 

Commerce, et al) how many adults, how 

many children live in his area. 

"No." he admitted, "I've never done 

that." He said he had "assumed " the next 

fellow would have "a lough time" because 

product, the exhibitor who doesn't do his 

of the siziible rent. He didn"t realize that 

the next fellow may well have gone lo town 

hall, looked up necessary information and 

evaluated in his own mind the break-even 

pomt for year-long modus operandi. 

With spiraling inflation, dwindling quality 

homework will be in for a heap of trouble 

in 

the immediate months ahead! 

Hartford Strand Change 

To Dualer Is Delayed 

HARiroRD -HK Theatres Co. president 

Harold Konover has announced a 

delay until spring on plans to convert the 

l..^00-scat downtown first-run Strand into 

a twin. 

The facility, once remodeled, will contain 

a main auditorium seating 800 and an upper 

level with seats for 500. 

"Boston/ Baltimore" is a love slory of 

contemporary youth in transition. 

NE-8 

BOXOFFICE Januar\' 18, 1971

JDXOFFICE 

ITERNATIONAL 

ICTURES, 

HE LEADER 

J 

=>ECTACULAR 

DULT MOTION 

ICTURE 

^^TERTAINMENT 

RESENTS... 

lEAT ONES 

)R 1971! 

' 

% 

//k 

THE TEAM TR 

'•' 

BROUGHT YOU 

"THE SECRET SEX LIVEb' 











^/-e: 

>: 

^v^ 

Y 

ORACCOm^ROWi: 



W^ 


AGAINST DfATH 

fOR A WOMAN'S 

PASSION! 

THi BMTIC MCAAIS Of CASANOVA! 

WNIGHT 

HOWBOy 

COLOR 

SUPER DADDY'V, ft 


%mFE^^^ 

COLOR 


TflSTOVWX t^MCflUul 

^^^^^ 

COLOR 


4774 MELROSE AVE HOLLYWOOD, CALIF. 90029 TEL: (213) 660-1770 CABLE ADDRESS: BOXINTFILM 

, 

IN CHARGE OF INTERNATIONAL DISTRIBUTION: MR. HARRY NOVAK

— 

. Very 

. .Very 

5th 

— 

Final Week of 1970 Was Years Best 

For Vancouver First- Run Theatres 

VANCOUVER—There were no disbelievers 

in Santa Claus among Famous Players 

managers as Old St. Nick filled each 

Famous Players boxofficc stocking to overflowing. 

Every circuit house reported that 

its picture was earning holdover time— per- 

ately after probably the best seven days—as 

measured by theatre attendance and gros.ses 

—of its 

entire .'^2-week span. 

Capitol— I Love My Wife (Univ) Excellent 

Coronet Cromwell (Col) 

Excellent 

Denmon Piece— Scrooge (Emp). 6th wk. Good 

Downtown Fouss and Big Holly 

Little 

(Parol 

Excellent 

Good 

Fine Arts Wulhcring Heights Astral) 

Odeon- The Owl and the Pussycot (Col) Excellent 

Orpheum Tora! Toro! Tora! ,20th-Fox) .... Excellent 

Park— M'A'S'H .' )th F ,x), 40th wk Above Average 

Rcdgc- Song of Notwoy IFD), 3rd wk Excellent 

Stanley Love Story Para) Excellent 

Strand- Ryon'i Daughter (MGM) Excellent 

Studio— Joe ,SRj, 12th wk 

Vogue—The Privofc Life of Sherlock 

Very Good 

Holmci 

(UA) 

Average 

'Five Easy Pieces' 'Excellent' 

As Montreal Grosses Gain 

M()NIKi;.\l VViih a long lineup ol 

new movies to choose from for holiday entertainment. 

Montrealers turned out in force 

and exhibitors had many solid gross reports 

to feel good about. The weather cooperated 

in a most friendly manner as "Five Easy 

Pieces" at Odeon's Atwater No. I Cinema 

led the first-run priHliici in attendance and 

RELEASE PRINTS 

For TV or Theatres 

35mm and 16mm Black and White 

or 

Eastmancolor— Ektachrome 

Intern eg at{ves 

• 

Reduction prints 3Sfflm to 16mm 

alio 

Unsqueezed 16mm "Flat" prints 

made from 35mm Gnemascope films 

• 

Graduate chemist at your service 

For consistent quality control 

• 

A modem lab to give the film distribotor 

personalized service 

• 

Our prices ore competilive 

Confocf Dayld BIcr 

Further 

hfornâtion 

QUEBEC FILM LABS 

265 V.fre St W Dept B, (5141 861 5483 

Montreal, 

Quebec 

for 

in total take for the report period. 

Alouette— La Melodic du Bonheur (SR) Good 

Atwoter Cinemo 1— Five Eosy Pieces (Col) ..Excellent 

Avenue—The Aristocofs (Emp) Good 

Copitol—Orgissimo (SR) Good 

Cinema Place du Canado—The Owl and the 

Pussycat (Col) 

Good 

Cinema Place Ville Morie— Joe (IFD), 10th wk. .Good 

Cinemo Wcsfmount Square—Love Story (Paro) . .Good 

, 

haps several weeks of it in some cases. Elysce (Resnais)— Lcs Choses dc la Vic (Col), 

8th wk 

Manager Ted Bielby of the Orpheuni and Loews— Toro! Tora! Tora! (20th-Fox) 

Dawson Exiey of 20th Century-Fo.x were Palace- There Was a Crooked Man (WB) 

Porisien L'Efolon 

Good 

Good 

Good 

Good 

(SP! 

Seville- Scrooge Emp particularly elated as "Tora! Tora! Tora!" 

wk Good 

broke the previous house record by 20 per 

Snowdjn 

Vendome 

The Love Doctors (IFD) 

L'Aveu Poro!, 2nd wk 

Good 

Good 

cent. Business, with a single exception, was Wcstmount— Ryon's Daughter (MGM) 

York— Song of Norway IFD', 2nd wk 

Good 

Gond 

just as brisk over in the Odeon circuit. In 

addition to the house record at the Orpheum. 

Three 'Excellent' Ratings Recorded 

the city's week showed seven other 

Holidays' Start in Toronto 

"excellent" ratings, three "very good." one 

"above average" and the lowest, "average." 

rORONTO—The Chrislni.is 

ness remained although 

week 

the 

busi- 

slack, partial 

1970 departed from Vancouver immedi- 

week of holiday attractions reported by 

.So 

Odeon forecast better things to come. These 

openings included "The Owl and the Pussycat" 

at the Hyland and "I I.ove My Wife" 

at York 1. each of these new pictures earning 

an "excellent" gross rating. Also "excellent" 

in appearances as a first week offering 

at the Coronet and two drive-ins was "Kuma 

.Sutra." 

Copitol Fine Art—Till Death Do Us Part (IFD), 

7th wk Fair 

CoprI—The Sicilian Clan {20thFox), Beyond the 

Volley of the Dolls (20th-Fox). 2nd wk Fair 

Carlton—Cromwell (Col), 2nd wk Good 

(Astrol) 

Excellent 

Downtown—The Lost Mercenory (IFD); The 

Witchmokcr IFD' Foir 

Eqlint n- Scrooge Emp), 5th wk Good 

fanlayn There's o Girl in My Soup fTol) Good 

Glcndal.- Song of Norway 7th wk Good 

(IFD), 

HoMvwi.d :N.„th M-A'S'H (20th-Fox), 

39th wk 

Hollvwood 

Good 

(South)—Little Fauss and Big Holsy 

(Paro), 8th wk Fair 

Hyland—The Owl and the Pussycat (Col) . . Excellent 

Imperial—Girly (IFD) Good 

International Cinema— Tristana (IFD), 8th wk. . Good 

Towne Cinema- The Bird With the Crystal 

. IFD), 

y— -Toro! Toro! Toro! (20th-Fox), 

12th 

2— No Blade of Gross (MGM), 3rd wk. . . . Foir 

Uptown 3— Joe (IFD), 18th wk Good 

Uptown Backstoge 1 —Woodstock (WB), 

39th wk Good 

Uptown Backstage 2—The Traveling Executioner 

(MGM), 7th wk 

Fair 

York 1—1 Love My Wife (Univ) Excellent 

York 2—Five Easy Pieces (Col), 12th wk Good 

Aristocats (Empl Excellent 

Gorrick I—The Owl ond the Pussycot (Col) Very Good 

Garrick II— There's o Girl in My Soup (Col) Excellent 

King's— Diary of o Mod Housewife Good 

I'Univl 

North Star I- Song of Norwoy IFD), 2nd wk G.wd 

North Stor II- There Wos o Crooked Man 

;WB) Average 

OJc >n Toro! Toro! Toro! ;20thFox) ..Excellent 

Pork Burn! (UA) Poor 

Polo Pork- Love Story (Paro) Excellent 

Windsor Tho Sweet Sins of Soxy SuMn (C-P) Avoroge 

Theatre Grosses Up 

As Patronage Drops 

NUJN IRKAl — ihe Quebec cinematographic 

industry's activities in 1970 were 

marked by "the triumph of sexploitation." 

according to a comment by a leading Montreal 

film critic. Luc Perrcault of Montreal's 

daily La Presse. 

Approximately 30 feature-length films 

were made in Quebec by the National Film 

Board and the private sector of the industry. 

Some 15 feature-length films made in Quebec 

in 1970 had good commercial distribution 

in Montreal and Quebec province. 

There were a good half-dozen which did not 

score a parallel distribution success—at least 

for the 

present. 

.As for patronage at movie houses, there 

ci>ntinued. however, to be a decline. A tabulation 

contained in the 1969-70 annual report 

of the crown-owned Canadian Film 

Development Corp. corroborated the situation 

of the industry so far as patronage is 

concerned. 

The tabulation covering the period from 

1953 to 1968 (the latest year available) 

showed that the number of theatregoers 

across Canada declined from a high of 252.- 

317.514 in 1953 to a low of 97."l8S.785 in 

1968. The cost of tickets, however, showed 

sharp increase in the period under review 

an average of 47 cents per ticket in 1953, 

compared to a high of SI. 25 in 1968. 

The higher prices for theatre admissions, 

therefore, made the gross receipts of movie 

theatres sharply higher, at .SI 21.896.882 in 

1968 (the highest gross in the period under 

review), compared with SI 20. 197.105 in 

1953. 

Neil Klebaum Hosts Gala 

Senior Citizens' Party 

SASKATOON. SASK..— Manager Neil 

Klebaum hosted a near-capacity crowd of 

senior citizens at a Christmas party in Saskatoon's 

Capitol Theatre December 14. The 

festivities were emceed by CFQC Radio 

personality Jim McCory. who welcomed the 

Business Booms at Theatres 

invitees to the Famous Players hou.se. 

In Winnipeg During Holidays 

Jack Byers addressed the audience, noting 

WINMI'IXi- As .iMiKip.ilcd. grosses the large turnout in spite of the extremely 

boomed upwards about ."^0 per cent during cold weather. One of the highlights of the 

Christmas week to a level about equal with program was the singing of traditional songs 

Christmas last year. "Tora! Tora! Tora!". by City Fire Chief Tom I.ennan. who received 

warm applau.se from the crowd. 

I ove .Story." "There's a Girl in My .Soup" 

and "The Aristocats" were all rated "excellent." 

"Rio I.obo." "The Owl and the 

Showing of the film "The King and I" 

climaxed the festive occasion at the Capitol 

Pussycat." Christmas bookings, and "Joe." 

Theatre, which obviously pleased the manv 

.1 holdover, were "very good." while "Diary 

senior citizens who attended. 

of a Mad Housewife" and "Song of Norway" 

were "above average" and building. 

Capitol—Rio Lobo (Emp) Very Good 

Downtown—The Student Nurses (IFD), The 

Invincible Six, (IFD) Good d^riahfet 

Gaiety— Scrooge (Emp) Good 

Garden City. Grant Pork, Metropolitan—The

Sell . . . and Sell 

Scores of busy little messages 

go out every week to a fremendous 

audience — and they get a tremendous 

response! 

Every exhibitor is 

busy—buying, 

selling, renting, hiring. All this is 

made easier and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified 

Ads 

in 

BOXOFFICE 

Greatest Coverage in the Field—Most Readers for Your Money 

Four Insertions for Price of Three 

BOXOFFICE :: January' 18, 1971

. . . Bryan 

. . Again 

VANCOUVER 

phe efforts of Odcon West Vancouver's 

Danny Ireland—whose family crest 

reads. "Blsscd is he who hustles, for he shall 

inherit the media"—were rewarded when 

the .Sun's Les Wedman came up with a rave 

review for "The Boys in the Band" the day 

prior to the opening of the first neighborhood 

run for the picture in Danny's theatre 

Rudston-Brown was handing out 

mini cigars to his friends when his son's 

midget soccer team, coached by Bryan, won 

their division of the metro soccer league . . . 

Drive-ins. with the exception of the independent 

Cascades, which closed for a pre- 

Christmas holiday, are dark until the sun 

comes over the yardarm again. The Cascades 

reopened Boxing Day with "three 

bloody horrors" — "The Terror. " "The Dunwich 

Horror" and "Rasputin and the Mad 

Monk." 

The teenyboppers were not neglected 

over the holiday season. On the Christmas 

weekend Odeon featured "Hey There. It's 

Yogi Bear" and "A Man Called Flintstone" 

at ."Ô cents admission in the Fraser, Dunbar. 

Dolphin. Odcon New Westminster, Totem. 

North Vancouver and Clova Cloverdale. 

New Year's Day saw "Chitty Chitty Bang 

Bang" at the same houses, plus the Haida 

Vancouver. Ideal weather over both weekends 

led to very fine results . . . Famous 

Players had Walt Disney's "The Aristocats" 

in the Park Royal. West Vancouver. Richmond 

.Square Twin, Columbia New Westminster. 

Guildford Townc Cinema and Capitol 

Victoria, with all houses going into 

holdovers. 

The Surf, Port Coquitlam, initiated its 

new policy of showcasing product distributed 

by owner-manager I.ou Young with the 

Canadian premiere of "Infrasexum," which 

opened to excellent business. 

Don Barnes' Odeon Varsity completed a 

five-week run on 'The Act of the Heart" 

Christmas Eve. then opened with "Quackser 

Fortune Has a Cousin in the Bronx," which 

seems set for a long run. .Starred in the film 

is Margot Kidder, who was ;in usher at the 

J. M. RICE and CO. LTD. 

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Varsity not so many years ago . . . Manager 

Brian Rogers of the Stanley set up 

special Christmas week matinees on "Love 

Story" for the ladies, featuring reduced 

prices. The success of the 1 p.m. showings 

did not hurt evening business, as long lines 

waited in the clear, cold air for the late 

show each night. 

Business was brisk at all three l.ougheed 

Mall cinemas, as "Joe," in its tenth week 

at No. 3; "Jane Eyre." first week at No. 2, 

and ".Scrooge" in its third frame at No. 1. 

continued to draw big crowds from the surrounding 

This New 

municipalities . . . Year's Eve was a near disaster for the 

vaudeville-type watering spots which, even 

with prices slashed, failed to draw. Those 

featuring dancing—Oil Can Harry's, with 

three big floors and multi-decibel rock 

bands; the new Bayside in the Bayshore. 

which features a bright room in a "Hollywood" 

decor, built around Rogers and 

Astaire and other terpsichorean stars of the 

'30s. plus music which is a combination of 

Lombardo and Miller—were filled to overflowing. 

This may prove that a sizable seclion 

of entertainment seekers—both young 

and middle-aged—once again are looking 

for "do-it-yourself" action. 

TORONTO 

Qcrrj R. Dillon, general manager of I heatre 

Confections. Ltd.. was on a business 

trip to the West Coast during the holiday 

season . this year, as part of the 

pre-Christmas "Young Canada Night" 

hockey telecast, the activities of the Variety 

Club of Ontario Tent 28 were described 

during an intermission period. Chief barker 

Sam Shopsowitz described a filmed tour of 

Variety Village, including the new J. J. 

Fitzgibbons sr.. Memorial wing, completed 

last 

year. 

The Crest, lea.sed since early in November 

lor the staging of an off-Broadway musical, 

again will be operated as a motion picture 

house. The musical was expected to run 

until 

spring. 

Jim Lambert, owner-manager of the 

I'elrolia Theatre in Petrolia. appeals to all 

theatre owners and managers for a wider 

exchange of information that will be beneficial 

to the business as a whole. 

Local actor Larry Perkins has been signed 

for a co-starring role in the film version of 

John Herbert's play. "Fortune and Men's 

Eyes," now before the cameras in Quebec 

( ity. He also will be seen in "The Crowd 

Inside." made in this city and scheduled 

lor release at Easter. 

in 

.lack and Barbara Fit/|;ibbons, now living 

Hawaii, have become proud grandparents. 

The receipts of the Yorkdale theatres 

were stolen Wednesday evening. December 

M). while being placed in a bank night depository 

at the shopping plaza. One of two 

bags was lost in a stniggle. Usher Lairy 

Litman was knocked down during the 

struggle. 

With holiday attractions nicely settled, 

there were virtually no new bookings. However, 

it is interesting to note that "Wood- 

. 

stock" is now in its tenth month at the 

five-cinema Uptown, while "Joe" is in its 

fifth month at the same location . . NFB 

bookings included "The Dowry" at the Nortown. 

"Fly Away North " at the Hyland and 

Sheridan Two. "Gone Curling " at the Albion 

Two and "'The Rink " at the Towne 

Cinema. 

OTTAWA 

phe holiday season proved to be doubly 

happy with the resumption of festivities 

and the withdrawal of troops from the city 

and elsewhere, in the clean-up of a critical 

situation which required stern action on the 

part of authorities to put an end to 

lawlessness 

in eastern Canada. The return to 

normalcy, although prosecutions were yet to 

come, caused the populace to flock to theatres 

and other places of amusement to make 

up for anxious days—even despite an abundance 

of early snow. Theatre managers could 

sing gleefully. "Happy Days Are Here 

Again!" 

Canadians generally can look forward to 

many statutory holidays in 1971. particularly 

in this city, with its thousands of 

federal and provincial government employees. 

The list runs to more than 20 

special dates, many for the business attention 

of theatre managers. The complete 

lineup February 14, Valentine's Day; 

is: 

February 24, Ash Wednesday; March 17, 

St. Patrick's Day; April 9, Good Friday; 

April 11, Easter .Sunday; April 12. E.tster 

Monday; May 9. Mother's Day; May 24. 

Victoria Day; June 20. Father's Day; June 

24. .St. John the Baptist Day; July 1. Dominion 

Day; August 2. Civic Holiday; 

.September 6. Labor Day; September 20-21. 

Rosh Hashanah; .September 29. Yom Kippur; 

October II. Thanksgiving Day; November 

1, Ascension Day; November II, 

Remembrance Day; December 2.'>, Christmas; 

December 27. Boxing Day. and then 

to another New Year's Day, Jan. 1, 1972. 

Most of these are bank and school holidays. 

The Odeon Elmdale had practically a 

whole week of special matinees for the children, 

with a quick change of program and 

a ."iO-cent admission, the evenings being devoted 

to mature shows. Features for the 

juveniles included "The Ghost and Mr. 

Chicken," "And Now Miguel." "McHale"s 

Navy" and "The Sword of Ali Baba." 

dL0H3! 

INDUSTRY'S 

EXHIBITORS! ^ "^^Jl\^ 


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BOXOmCE :: January 18, 1971

C^nj:tfiuo&»?i, • Ca4>iu>*n£^nt' • CettceMianA. • 4âjinCltiabnc&THE 

MODERN JANUARY 

18, 1971 

THEATRE 

.,x,u„uJa,nium complex. ParkjDi 

paiiuiis uj dowiiiown theatre. 

featuring 

Theatre Construction and Renovation

fyorek oreico 

For the PROFESSIONALS 

in the Motion Picture 

Industry 

Professional projectors in 16mm. 35mm and 

70/35mm are built to the most advanced 

standards of performance and reliability. From 

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there's a Noreico projector just right for you. 

The DP-75 70/35mm projector has made quality 

70/35mm projection practical for most 

theatres. Costs less. Adapts to automatic programming. 

Easy to install, operate and maintain. 

Can be purchased as a 35mm projec 

with 70mm components added later. 

FP-20 35mm projector—the tried, trusted, 

proven 35mm projector designed for dependability, 

simplicity, economy. Ideal for remote 

control and/or automatic programming. 

FP-16 16mm projector— ruggedly built to the 

same exceptionally high standards of durability 

and reliability as its bigger brothers. 

Available with Xenon lamphouse or in portable 

version for use with incandescent or Xenon 

light sources. Perfect for continuous-run 16mm 

installations. 

Professional projection lenses by Isco— no finer 

lenses made lor sharpness, uniformity, contrast 

and true color. Complete range of focal lengths 

and speeds. 

RotoMatic no-rewind film system eliminates need 

to rewind film after each showing. Can accommodate 

35mm or 70mm film Readily adaptable to 

Noreico and other popular makes of projectors. 

Professional sound systems 

OMA-6 All-transislor system. Six individually 

adjustable channels. 

Compatible with optical 35mm to 

magnetic 70mm sound tracks. 

OIVIA-4 All-transistor system tor 

35mm. 4-lrack magnetic or optical 

sound tracks. Accommodates up to 

3 non-sync, sound sources. 

0-3 All-transistor system for 35mm 

optical sound. Accommodates 3 

projectors and up to 3 non-sync, 

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M-3 All-transistor pre-amplifier and 

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sound for 2 projectors and 2 nonsync, 

sources. 

See your authorized Noreico theatre equipment dealer or write: 

NORTH AMERICAN PHILIPS CORPORATION Motion Picture Equipment Divisior 

:tesma:. 

One Philips Parkway, Montvale, N.J. 07645 • (201) 391-1000 

Th» MODERN THEATRE SECTION 

\

—TIB 

I MOPBRM 

THBATEB 

— 

JANUARY 

n n t 

Leading Off This First issue 

of 1 97 1 are two articles on theatre renovation. 

The first, on page 4, is Frisina Enterprises' 

Time Theatre in Mattoon, III. A sixmonth 

remodeling job, at a cost of some 

S50.000. gave the Time a completely new 

look, including new Irwin chairs, Soundfold 

drapes, new screen, mahogany panelling, 

acoustical ceiling and new carpets 

throughout. 

The Regal Twin in Brownfield, Tex., is 

a 20-year-old theatre which was recently 

converted to a unique—and attractive 

dual-auditorium house. The idea for the 

conversion was that of Sammy Jones, Regal 

owner, and plans were finalized according 

to his specifications by architect Joe Mc- 

Kay of Brasher, Goyette and Rapier in 

Lubbock. Tex. The two theatres share a 

common boxoffice, concession stand, and 

projection booth but have separate entrances. 

See page 6. 

In his article beginning on page 10, 

Wesley Trout says he believes "mediocre 

sound reproduction and projection have 

contributed, to a certain extent, to loss of 

patronage—even more than a mediocre picture, 

sometimes." To help theatre owners 

and exhibitors compete in the area of sound 

reproduction. Trout offers data on stereophonic 

sound equipment and tips to keep 

it working well. 

Discussions and technical symposiums 

will highlight the tenth annual TEDA/ 

TESMA conference to be held this year in 

Ponte Vedra, Fla., February 7 through 10, 

A conference program, including ladies' 

activities, is on page 17. 

Spero L. Kontos of the John P. Filbert 

Co. in Los Angeles is the author of an 

article entitled "Projection for the Future" 

appearing on page 18. Kontos discusses 

trends in moviegoing since the 1920s, and 

the causes for those trends, and makes projections 

and recommendations for the future 

of the industry. 

Page 24 is the starting point of a look 

at a new way of discussing an old problem: 

the condition of prints being shown in 

movie theatres. The subject came up at the 

recent NATO-TESMA-NAC convention in 

Hal Harbour and was discussed by a panel 

of experts at the technical symposium. 

For the benefit of those of you who were 

unable to attend either the convention or 

the symposium, a portion of that part of 

the transcript covering the discussion is reprinted 

along with some observations. 

1^ 

Six-Month Remodeling Completely Transforms Frisina Enterprises' 

Time Theatre, Mattoon, III 4 

Regal Theatre, Brownfield, Tex., Is Converted Into o Unique 

Dual-Auditorium House 6 

The Reality of the Sound Situation in Today's 

Theatres V/es\ey Trout 10 

Program of the Tenth Annual TEDA/TESMA Conference 17 

Projection for the Future Spero L. Kontos 18 

Poor Prints: Who Is to Blame and What Can Be Done? 24 

DEPARTMENTS: 

^ 

Construction and Renovation 4 Reader's Service Bureau 27 

Projection and Sound 10 Advertisers' Index 27 

New Equipment, Developments 22 About People and Product 28 

ON THE COVER 

The facade of McLendon's Capri Theatre in Dallas. Tex., is seen 

as it appears after conversion to a seven-theatre complex. The entire 

lower floor auditorium remains as one theatre, the balcony was 

divided into two theatres as was former storage space, and the 

basement was excavated for the addition of Theatres 6 and 7, each 

with 90 seats. The Capri will be the subject of an article in a future 

issue of Modern Theatre. 

THOMAS L. PATRICK, Monoging Editor 

The MODERN THEATRE is o biund-in section published each month in BOXOFFICE. Editorlol 

or general business correspondence should be addressed to Associoted Publicotions, Inc., OiS 

Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technical Editor; Eostern Representative: 

Merlin Lewis, 1270 Sixth Ave., Rockefeller Center, New York, N. Y 10020; Western 

Representotive: Syd Cassyd, 6425 Hollywood Blvd., Hollywood, Calif. 90028.

pBiH

Would Eprad give you the^run-around 

when it comes to 

total automation — -^ 

of your theatre? 

Yes...with4^ \ 

new SWORD! 

Tfte compact SWORD rewind 

device measures 52" lor)g, 24'//' 

wide, and AO^h" high to top plate. 

SWORD is available with 

power-up/take-down spindle. 

Until now, you could put up a million bucl

THE 

REGAL TWIN 

I 

A 20-yedr-old theatre in Brownfield, 

Texas, is converted into 

a unique dual -auditorium house.

Top, opposite: Entrance of Regal was 

remodeled to include a set of doors of 

permanodic bronze aluminum and solar 

vray glass. Existing ledgestone was utilized 

on each side of the building framing the 

new doors. One entrance and two exit doors 

are provided for each auditorium. Building 

housing new offices and storage space is 

to right of picture. 

Bottom, opposite: View from rear of 

Regal I looking toward screen and stage 

area. The largest of the two auditoriums, 

Regal I has a seating capacity of 329. 

A inerican chairs were reconditioned, 

rcspaced and reupholstered in red nylon 

fabric. Drapes are gold, as is the burlap 

wall covering. 

Top. left: View from balcony area of 

Regal II auditorium shows new lounge-type 

chairs by A merican Seating. Chairs, spaced 

48 inches hack to back, are covered in 

plum-colored fabric. Floor-to-ceiling drapes 

are hung in sections of cranberry red, royal 

purple and lavender. Screen is draped in 

silver metallic fabric. Contimntal seating 

is featured. 

Bottom, left: Lobby of Regal II, .showing 

concession area, boxoffice and entrance. 

The lobby is permanently divided .so 

patrons cannot cross from one theatre to 

the other. This was achieved by building 

the concession stand out into a U shape in 

the lobby. Boxoffice is in the end of the 

concession stand, and a carved wooden 

partition completes the division of the 

two lobbies. 

ceiling in Theatre II adjoins the wall dividing 

the two theatres at a point just below 

the opening which was left in the wall. 

The projection equipment which serves 

the screen in Theatre I was elevated to compensate 

for projecting over the suspended 

ceiling, through the wall opening to Theatre 

lobby areas and in the aisles and cross-over 

sections in both theatres. Regal I is done in 

red and gold and Regal II is done in red 

and purple. 

Seats in Regal I were reconditioned and 

respaced. The chairs. American Bodiform, 

were repainted in bright red and Lipholstered 

in a red tweed nylon fabric. The chairs are 

I screen. The booth was extended all the 

way across the balcony to make room for a spaced 44 inches back to back making a 

second set of sound and projection equipment. 

spacious seating arrangement. Antique gold 

burlap drapes cover the walls in Regal I. 

The second set of projection equipment 

which serves the Theatre II screen projects 

below the suspended ceiling to the screen 

They are hung from the ceiling to a fivefoot 

height. The back or divider wall is covered 

with an indoor-outdoor carpet in subtle 

which is just in front of the divider wall. tones of red and gold. Stage drapes in this 

Acoustical insulation was laid on top of the 

suspended ceiling to eliminate sound from 

one theatre to the other. 

The entire theatre is color coordinated in 

red, gold, and purple. The carpet by 

theatre are of a metallic gold lurex. Screen 

masking and stage drapes are automatically 

controlled from the booth. Existing heaters 

and evaporative cooling units were used in 

mounted this theatre. These units, on either 

is 

Alexander Smith and is an abstract design. 

Red is the predominant color in the carpet 

side of the stage, were screened with a large 

wooden grill. 

with accents of purple, gold, black, and All new lounge-type chairs by American 

brown. The same carpet is used in both were installed in Regal II. These chairs have 

walnut-stained, wooden-back panels with 

heavily padded back cushions and seats 

which are upholstered in a plum-colored 

nylon fabric. The standards are purple. 

These chairs are spaced 48 inches back to 

back. Continental seating is featured in the 

lower section of the theatre. Regal II has 

floor-to-ceiling drapes hung in sections of 

cranberry red, royal purple, and lavender. 

There is no stage in this theatre but the 

screen is draped in a silver metallic fabric. 

This screen also has automatic masking and 

curtain controls. Refrigerated air conditioning 

and central heating were installed in 

Regal II. 

The lobby area is permanently divided so 

that patrons cannot cross from one theatre 

to another. This was achieved by building 

the concession stand out into a U shape in 

the lobby. The bo.xoffice is in the end of the 

concession stand and the area (about 7 feet) 

from the bo.xoffice to the front doors has a 

decorative carved wooden partition which 

Continued on following page 

BOXOFFICE :: January 18, 1971

I 

CKt fl>-rt I 

THE REGAL TWIN 

Conlimied jr preceding page 

divides the two lobbies. Ihe concession 

stand and boxoffice are finished in a walnutgrained 

laminated plastic with a suede finish. 

A suspended grid-work light canopy 

hangs above the concession-bo,\office area 

and is also finished in the same walnutlaminated 

plastic. The back wall of the concession 

area is accented with an antique 

mirror in tones of gray and amber. Verde 

green slate was used on the floor of the 

theatre entrance area and on both sides ol 

Ihe concession. 

Lobby walls and waiting area walls are 

covered with a heavy duty vinyl in a Spanish 

Quarry design which gives the appearance of 

marble. All the walls are done in a shell 

color with the exception of an accent wall 

in each waiting area which is done in a 

Ferrous Gold of the same design. 

Each waiting area provides seating for 

patrons. The Regal I waiting area, which is 

the largest, has five benches finished in 

walnut with antique gold vinyl cushions. 

The waiting area for Regal M has lour 

benches finished in walnut with dark purple 

cushions. 

Double enlrancc doors lead into each 

the.ilrc, I hey .ire ol solid oak finished in a 

walnut with hammered-brass pulls. 

There are two sets of restrooms. In Theatre 

I. the existing women's restroom was 

made into a men's restroom and the 

women's lounge was converted to a women's 

restroom. On the Theatre II side the e.xisting 

men's restroom was utilized and the old 

office was converted into a women's restroom. 

Both men's restrooms have ceramic 

tile floors and ceramic tile wainscoting on 

the walls. The walls above the tile are 

painted. The women's restrooms have a 

floor covering of vinyl asbestos. The walls 

are covered in a heavy duty vinyl with a 

foil appearance. Regal I is done in gold and 

Regal II in purple and mauve. An amber 

colored mirror is used above Ihe powder 

table and the lavatory in Regal I and a rose 

colored mirror is used in each of these areas 

in the Regal II restroom. Theatrical type 

light fixtures are used over the mirrors in 

each restroom. Toilet partitions in all of the 

restrooms are of walnut-grained, suede-finish 

laminated plastic. 

The existing triangular-shaped marquee 

and vertical sign was stripped of all neon 

and porcelain and completely redone. The 

two-sided marquee which covers the 50-foot 

width of the building has a flat gold anodized 

aluminum trim with five lines of plastic 

letters. The background is white and the 

letters are black. There is enough space on 

each side for both Regal 1 and Regal II attractions. 

A movable vertical divider bar on 

each side can be moved to allow for lengthy 

copy. The upright sign is about 40 feet high 

and is at the far left side of the marquee. 

It has a flat gold anodized aluminum edge. 

The background is dark red porcelain. 

White plastic is mounted against the red as 

a background for the red plastic cut-out 

letters with gold trim-cap edge. The entire 

white plastic area is lighted. Recessed lighting 

is used underneath the marquee. Flood 

lights mounted on top of the marquee flood 

the entire face of the upper part of the 

building. The entire lobby area can be seen 

at night from the street. This, along with 

the lighting outside, gives an effect of spaciousness 

and grandeur. 

A building next door to the Regal Theatre 

was purchased for office and storage space 

An entrance to this area was made from the 

lobby area of Regal II. As you enter the of 

fice area from Lobby II you go into a hall 

waiting room which divides the private of 

fice from the work office and storage room 

Offices and hall are carpeted in a shag 

carpet in muted shades of red and gold, with 

office drapes in the same color tones. The 

walls in the private office and hall are covered 

in a vinyl-coated paneling with a walnut 

finish and the work office and storage room 

are painted an antique gold. The lobby, both 

waiting areas. Theatre II and the new offices 

have central heating and refrigerated air 

conditioning. 

The Regal Twin Theatre had a Grand 

Opening Week with an open house held in 

the afternoon so everyone would have an 

opportunity to see the entire theatre. 

f\ 

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# KALEIDOVIEW — The newest way of enlerloining with a constantly changing 

kaleidoscope of color. The Strong Kaleidoview Projector provides a brilliant 

display of ever changing colors. Perfect for small theatres for usa during intermission, 

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KAIEIDOVIEW 

Gives a.d.ded. 

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• SLIDE PROJECTOR — Projects 2" x 2" and 3'A" x 4" slides 

to pictures of a size and snow-white brilliancy comparable to 

finest theatre projection. Remote control changer available. 

• TROUPERETTE II — Features a Quorti-Bromine Halogen Lamp 

and is designed for use in small theatres, night clubs and TV studios 

where the tremendous volume of light from an arc is not required. 

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• SUPER TROUPER — The perfect high intensity arc spotlight for 

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THE STRONG ELECTRIC CORPORATION 

Phone (419) 248-3741 

11 City Park Ave. P.O. Box 1003 • Toledo, Ohio 43601 

i^^ 

BOXOFHCE :: January 18, 1971

. 

1 ; 

Everyone remembers those old solid 

oak armchairs back at P.S. #19, or 

the folding chairs they had in the 

basement of the Church. You remember, 

because sitting in them for an 

hour seemed like riding a rail from 

here to Boston. Sweaty, squirmy, 

sticky and squeaky. Just plain 

hard. 

On the other hand, the Massey 

Polaris is the chair no one remembers. 

Sit down and sink into pure 

comfort. No sweating, squirming or 

RQassey r 

seatinocQ.^ f 

The chair 

squeaking. Soft, durable fabrics and 

deep foam cushioning see to that. 

And when you leave, there's no 

snagging or scratching from the 

chair in front of you, because the 

Polaris has a smooth, strong onepiece 

moulded plastic back. 

remembers. 

According to Freud, you don't remember 

dreams . . .only nightmares. 

So it is with the Massey Polaris . . 

the chair no one remembers. Better 

write us now, before you forget. 

H 

D & D THEATRE SCREENS, INC 

NOW OFFERS TOTAL STEEL 

FOR YOUR THEATRE 

• Drive-In Theatre Screens 

• Canopies 

• Pre-Fabricated Box Offices 

• Fencing & Wing Walls 

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TOTAL STEEL for your theatre reduces YOUR 

COST. Installation by D&D or local contractors 

CALL COLLECT OR WRITE 

GENE TAYLOR 

D&D THEATRE SCREENS, INC. 

P.O. Box 4042— Overland Park, Kansas 66204—A C 913 649-7116 

Obtaining Quality Reproduction 

DATA 

ON 

STEREOPHONIC 

SOUND 

EQUIPMENT 

By WESLEY TROUT 

BEKN a long lime since 

\n\ data on stereophonic 

I 

sound equipment. 

There are quite a 

number of theatres 

presenting 

stereo 

îHind. There is abso- 

!iicl> no reasonable 

luunient that magj 

IK lie reproduction is 

. L I \ superior to optic 

\wde range of freqiiciieies 

which gives 

beauty to music reproduction 

and very 

crisp, clear reproduction of male and female 

voices. Of course, there have been 

very outstanding improvements in optical 

reproduction by many manufacturers in 

recent years. The improvements in optical 

soundheads give a wider range of frequencies—sound 

which not only has body but 

which encompasses the scale of the human 

ear. 

With hi-fi and television competition, 

there is no compromise in the sound question 

today. It must be good or your customers 

will go where there is good sound. 

The wise exhibitor knows he has to face 

the fact that he is going to have the best 

sound obtainable, whether it is stereo sound 

or optical. 

So, it's a hard, stark fact lh.it theatres, 

unless they do try to compete with highquality 

sound reproduction, have been outstripped 

in the field by high fidelity sound 

output by television and hi-fi sets and customers 

don't often come back until a theatre 

does something about its sound and 

projection, if it is not giving peak performance. 

We agree, of course, that your theatre 

must also be comfortable, clean and 

have comfortable scats along with quality 

sound .md good projection. 

Frankly, in many situations, we sincere- 

believe mediocre sound reproduction and 

ly 

Wesley Trout 

Mediocre Theatres Lose Patrons 

projection have contributed, to a certain 

extent, to loss of patronage—even more 

than a mediocre picture, sometimes. 

The MODERN THEATRE SECTION

Now let us go into the technical aspects 

of stereo sound equipment. What are some 

of the causes of poor sound reproduction? 

Power and pre-amplifiers must be kept in 

good condition and occasional frequency 

runs made to determine that the system is 

delivering all the frequencies necessary for 

good sound output. This can be checked 

with a frequency reel or test film. A good 

check, if you don't want to purchase a test 

reel, is with a reel of good recordings of 

music, male and female voices. The sound 

should be clear and crisp and easily understood 

in any part of the auditorium, if the 

system is properly adjusted, and all components 

in good condition. Music should 

have "body" and should be pleasing to listen 

to, of course. Listen to the stage speakers 

very carefully, then to the surround speakers 

to see if they are delivering the sound 

okay. 

Reasons for Poor Sound 

Ne.xt. if reproduction does not sound up 

to par it may be for these reasons: (1) the 

equipment may need some adjusting, particularly 

the soundheads; (2) the magnetic 

hjad may be worn too much and need replacing 

or adjusting with 8.000 cps loop 

for maximum output: (3) the power or preamplifiers 

may need some attention (tubes, 

etc.) or have a defective capacitor, resistor, 

etc., that needs replacing; (4) maybe preamplifiers 

are not balanced: (5) lateral 

guide rollers may need adjusting so that 

film travels in a straight line over the pickup 

heads: (6) the stabilizers are not functioning 

smoothly and tension may be out 

of adjustment, or the top reel spindle or 

shaft does not have enough tension to exert 

a little pull on the reel. The magnetic 

soundheads are film driven and it is important 

that the film comes down in a 

straight line to the head and does so smoothly. 

Leading makes of magnetic soundheads 

employ a filter mechanism in order to obtain 

smooth travel of the soundtracks over 

the magnetic pickup head. The film drive 

generally consists of two impedance drums 

designed with an exceedingly low natural 

period in order to filter out as many of the 

disturbances as possible which may arise 

in the projector upper magazine and produce 

smooth film travel for distortion-free 

reproduction. Carefully designed film guide 

rollers accurately guide the film, when 

properly adjusted, over the pickup head. 

Noise in Sound Output 

Noise in sound output may be caused 

by defective capacitor, resistor or a defective 

tube, or it could be caused by a poor 

electrical connection, etc. Causes of noise 

are many, but usually can be easily tracked 

down with a little systematic checking. 

Bad connections in an amplifier can be 

found, in most cases, by pushing a eonnjction 

with an orange stick while the 

system is turned on. 

Before we proceed further in presenting 

helpful data on maintenance of your sound 

equipment, let us say that the projectionist 

cannot be expected to be a sound engineer, 

but he should have sufficient knowledge to 


mill 

Wagner presents 

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Ever totalled up the cost of replacing broken glass in your marquee, or 

plastic letters that crack, or letters with clips that easily break off or bend out 

of proportion? All these costs are a thing of the past with Wagner's Filon 

background material and black Cycolac"^ plastic letters. They're virtually 

indestructible! They'll stand up to high winds, storms—even vandalism! 

Wagner Cycolac letters are made of the identical material used in professional 

football helmets. In addition, our patented tapered slot design 

keeps the letters from slipping or falling; and you can't mount them upside 

down or backwards. Also, they don't require channels for mountingchannels 

that can trap ice and freeze letters to the marquee. 

Wagner's patented mechanical hand enables one man to safely change 

program announcements from the ground without need for ladders or scaffolding. 

Special compact steel storage racks are available, too, for off the 

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With centralized manufacturing 

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YOUR WAGN E R 

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=STOPS SEtttNGt= 

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3120 Hirsch Street • Melrose Park, Illinois 60160 

BOXOFTICE :: January 18, 1971

P.S....FORTHE 

YOUNG AT 

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actually we're a 

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MANUFACTUReR AND DIRECT SUPPLIER Of 

In-A-Car Speaktrs • Junction Boxes 

Component Parti For All Speakers 

STEREOPHONIC SOUND EQUIPMENT 

Coiuinufd from preceding page 

clear many sound troubles without having 

to call a sound engineer who may not always 

be available on a moment's notice 

The show must go on without too much 

delay if it is a minor trouble, such as sudden 

cut-off of sound output, distortion or 

noiê. These things can, in most cases, be 

cL'ared by an intelligent projectionist with 

some electronic knowledge acquired via our 

articles in this department and from our 

manual and monthly service bulletins. We 

know from long experience in the field. 

Know Your Sound System 

In order to quickly find trouble, one 

vluHild know the function of each unit in 

an optical or stereo sound system; namely, 

power amplifier(s), preamplifier(s), soundheads, 

power supply unit, speaker system, 

crossover, rectifier unit, etc. When sound 

trouble develops, do not panic and start 

guessing where to look, but pinpoint the 

unit for a defect, such as a defective tube, 

transistor, capacitor, loose connection, 

blown fuse or defective transformer. If 

necessary, check for correct voltage. 

In tube 

•iniplifiers. check tubes first to see if they 

.ire okay. Ninety per cent of trouble can be 

found in a weak or defective tube or tubes. 

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( ticck exciter lamps to see if they are burning 

or properly focused and if filament is 

sagged. How about the P. E. cell? Check 

connections, etc. Is the sound lens clean? 

Oiriy sound lenses can cause low volume 

ind sometimes loss of high frequencies. 

Causes of Ham 

Sometimes a system will develop a hum. 

Ikre arc a few of the causes of hum: (1) 

tiller capacitors may become defective after 

long service and need replacing in the power 

supply; (2) also, rectifier tubes in power 

supply may need replacing after long service. 

(3) Check ground connections and 

check for any "loop" grounds. External 

grounds should always be made to a water 

supply pipe and a good ground clamp used. 

If clamp is good, try making a new ground 

hy cleaning clamp and the pipe on which 

ihe clamp is fastened. This will often clear 

up any hum. Of course, hum can originate 

in .implifiers and this can be found by caretul 

checking with a set of high-resistance 

e.irphoncs along each stage. 

Openings in an amplifier circuit generally 

occur because of poor soldering and not 

enough solder to firmly hold 'he '.onneciion. 

Too much solder, of course, is just as 

bad as not enough. Excessive solder will 

set up a high resistance and should be 

avoided. Use a good electric soldering iron 

,ind properly heat solder so that it will melt 

into the connection and make a good electrical 

contact that will hold. 

"Shorts" in amplifiers are produced by 

high voltage arc-overs, from a connection 

touching a component bracket or from insulation 

being worn and bare so that a wire 

touches some part of the chassis. It is a 

good idea to occasionally check over your 

wiring and circuits to see that the insulation 

Continued on page 14 


— 

Thediflerenceis 

KOLLMORGEN 

You get more than just a xenon lamp when you buy an 

Osram lamp. You get the technical assistance of the 

most experienced xenon team in the business — the 

Macbeth Sales Corporation team. 

After all, the xenon lamp was invented by Osram, and 

its sales and applications in this country were pioneered 

by Macbeth. Something you can't do with just 

an order pad and clean hands. It takes know-how and 

skills born of experience and training. Macbeth offers 

you the assistance of the people who wrote the book, 

not just a person who's read it. 

Another reason for buying Osram is the large number 

of lamps kept in inventory. We don't sell first and then 

order. We keep the warehouse bulging so that you can 

have the type of lamp you need, when you need it. 

So, when you specify Osram, you're signing up the 

team that can bring more cumulative support to your 

efforts than any other. Makes you feel rather good, 

doesn't it? That's why we say, the difference is 

Kollmorgen. 

When you lay out good money for a projection lens, 

you want to know that you're getting a lens that was 

designed with all your problems in mind — not just 

one or two of them. 

Take the Kollmorgen BX290, for example. Here's an 

fl.7 

lens containing seven elements that puts significantly 

more light on your screen. With superior uniformity. 

With knife-edge image sharpness. And, since 

the BX290 is available in focal lengths from 2'/2 to 4 

inches (in Va" steps), it can be used in older projectors 

having lens-holders extending about 6'/2 inches from 

the film-plane. 

At Kollmorgen, there are no production short-cuts. You 

can always count on flawless execution of superior 

design. 

This adds up to a lens you need to do your job best. 

That's why the difference is Kollmorgen. 

EXCLUSIVE DISTRIBUTOR 

A^ MACBETH 

SALES CORPORATION 

SUBSIDIARY 

or KOLLMORGEN coRr 

Box 950 • Newburgh, New York 12550 

h 9-jrJ CORPORATION 

^^ ELECTRO-OPTICAL 

DIVISION 

BOXOFnCE :: January 18, 1971


Cominued from page 12 

is in good condition and that there are no 

bare wires that might cause a short. It is 

extremely important that all the wiring in 

sound systems be in good condition and 

make good electrical contact so you may 

avoid trouble from this source. 

When soldering in the leads of a new 

transistor, use a pair of long-nose pliers for 

a heat "sink" so that the end of the pliers 

will absorb some of the heat so that the 

transistor will not be damaged. TTiis advice 

also applies to replacement of small capacitors 

and resistors. Make sure the connection 

is light and not a rosin connection, using 

rosin-core solder for all soldering in amplifiers. 

use a combination of tubes and transistors. 

Transistors require lower B-plus power 

voltages from 10 to only 75 volts, com- 

as 

pared to some vacuum tube amplifier systems 

requiring 250 to .^50 volts! And you 

gel more power and better frequency response, 

too. Less space is required for all 

the leading makes of transistor sound systems. 

Manufacturers now offer all new 

circuitry in their fine audio amplifiers that 

will reproduce crisp, clear voice response 

and music that is pleasing to listen to in 

any size theatre. The circuits are much 

simpler and easier for the projectionist to 

service. There are less parts needed and 

you still obtain extremely good sound with 

less power consumption. 

.Manufacturers use very high quality 

transistors in their amplifiers for long and 

practically trouble-fee operation. When a 

transistor does become defective it should 

be replaced with an exact duplicate so that 

the amplifier will continue to give good 

sound output as it was designed to do. In 

push-pull stages the transistors should be 

matched for good performance, of course. 

While we are on the subject of transistors, 

let us again point out some precautions 

in soldering in and removing a transis- 

Solid Stale Kqiiipiiieiil 

tor that should be strictly adhered to in 

order to avoid 

In recent years the trend has been toward 

damaging a transistor: 

the installation of solid 1. state (tranMStor) Use extreme caution in making soldered 

connections to semi-conductors. Do not 

pre-amplifiers and power amplifiers for 

Stereo sound. The outstanding feature of use excessive or even prolonged application 

solid slate equipment is the small power of heat. Use enough heat to very quickly 

consumption but terrific power output over solder the connection and do not hold iron 

vacuum tube systems. Some manufacturers too close to the transistor or you will damage 

it and make it useless and have to 

solder in another one. This advice also 

applies to removing (unsoldering a connection) 

a solid-state conductor. Use just 

enough heat to melt the solder and remove 

with long-nose pliers. 

2. Be sure to solder as far as possible 

from the hod\ of the semi-conductor, using 

THREE 

a small soldering tool, preferably one intended 

for soldering in transistors and you 

will be able to do a first-rate job and not 

overheat the connection. 

3. Be sure to very thoroughly clean 

the surfaces to be soldered and make sure 

the tip of the soldering device is adequately 

"tinned" so it will hold the solder and make 

an electrically good connection. Poorly 

soldered connections are a source of trouble, 

sooner or later. Take your time and 

do a good job and the results will be more 

satisfactory. 

4. Use a long-nose pair of pliers and 

grip the lead or terminal to be soldered 

and this will prevent overheating of the 

parts to be sold.-red. The pliers will act as 

a heat sink but still allow sufficient heat 

to melt solder into the connection. 

If you will follow our above suggestions 

you should not have any trouble in doing 

a professional job in removing and replacing 

transistor, resistor and capacitors in 

your sound system. 

Installation of Amplifiers: When installing 

transistor amplifiers, always mount 

cabinets far enough out from the wall to 

allow good ventilation in order to keep 

components cool. Keep cover on to prevent 

dust from accumulating. Carbon dust is 

very harmful and may. in time, cause a 

short. 

Units in modern amplifiers are of the 

plug-in 

CONTINUOUS 

On One 40" Reel 

type for easy removal and servicing. 

If one of the units becomes defective, it 

is an cas\ task for the projectionist to re- 

HOURS 

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No booth alterations necessary 

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Keep your second 

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continuous run

place it with anolhcr while tlie ileleetive 

one is being repaired. 

As a general guide— set up all channels 

(stercosound) for equal level at input to 

power amplifiers and vary power amplifier 

(main control) for best auditorium 

volume. A test loop of 8,000 cps can be 

used for setting sys:em, using an output 

meter for accurate setting of each channel. 

Checkint; M(ti>nt'tic Sysrcinx: Testing: At 

full gain, only hiss sho.ild be heard. If any 

hum is noticed on magnetic channels, investigate 

possible sources of magnetic pickup 

on the head clusters. Motor clicks, 

frying" noises, etc.. all indicate inadequate 

grounding. For all equipments it is essential 

that each projector in the system be solidly 

grounded with heavy gauge wire to a reliable 

electronic"" ground such as a cold 

water pipe and not an electrical ground 

such as a common on the ac distribution 

system. Good ground of equipment is a 

must for quiet operation. Always use a 

ground clamp when grounding to a pipe. 

Powi'i Rccjiiin-iiH-nis for Transistor 

Equipment: The power requirement for 

many transistor sound systems is generally 

120 volts ac. Large systems have generally 

a rating of around 50 to 100 watts. For an 

example, let us take a Simplex AM- 1 42 

model amplifier, the power supply required 

is 110-120 volts ac: the power consumption 

will be approximately about 115 watts. 

Fuses: Fusetrons fuses are recommended, 

as they give increased protection to the 

amplifier in case of a short, etc. Manufacturers 

supply, on the name plate, power 

requirements, type of fuses, etc. If you are 

in doubt, check plate for exact requirements. 

We are just giving you an example 

here for your guidance and information. 

Due to limited space, it is impossible for 

us to give data covering every make of 

system. Manufacturers will be happy to 

supply this information on their particular 

equipment, of course. 

Keep in mind that capacitors and resistors 

play a very important part in the operation 

of an audio amplifier— good frequency 

response, amplifier gain, distortion and 

volume output. Amplifier troubles can be 

traced to a defective capacitor or resistor 

and they have to be replaced in order for 

the amplifier! s) to function satisfactorily. 

Resistors sometimes become shorted and 

this, of course, causes noise, loss of volume, 

etc. Leaking plate to grid coupling capacitors 

are often responsible for severe distortion 

or noise. After long use, electrolytic 

capacitors become defective and have to 

be replaced, especially in the power supply 

unit. Capacitors should be checked, if found 

defective, for correct capacity, power factor 

and leakage with suitable test equipment. 

That is why you should have a multimeter 

for checking defects in your sound system. 

It will save you time and make it easier 

to find trouble. Make replacements of 

capacitor or resistor with an exact duplicate. 

Purchase high-quality capacitors or 

resistors for longer and better service. 

BAUSCH S. LOMB (^j 

SPECIAL PRODUCTS DIVISION 

Bausch&LDmb 

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Give your customers the high 

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Lenses give both you and the 

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Dependably sharp, true color 

transmission of film features is 

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Get all the facts, NOW. 

Write for catalog 51 -21 45 and 

names of qualified dealers In 

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Special Products Division, 

72037 Bausch Street, 

Rochester, N. Y. 14602. 

Super Cinephor, Reg 

T M Bausch i Lomb 

If it is necessary, on new installations. 

a change in frequency response can be 

made in the amplifier to give the desired 



. . the 

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ncii 

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( ontmued jroin prcivdinv piiVi 

frequency range best suited for your particular 

theatre, but this can also be doni.' 

later if found best to do so. and will gi\. 

better reproduction. Frequency respon-i 

adjusttnent is made, if found necessary. b\ 

an engineer at time of installation. 

We want to point out the importance o: 

careful impedence matching to the speak 

ers in order to obtain the very best in sound 

reproduction. We have found many cases 

where impedance matching was incorrect, 

resulting in low volume, and the poor quality 

of sound was very noticeable. Sometimes 

a matching transformer is necessary in 

order to obtain a perfect setup with your 

speaker system. It depends upon the make 

of equipment installed. 

Another thing we find is incorrect phasing 

of speakers. With cone speakers, they 

should be phased so that cones move in 

or out at the same time, not one move forward 

and the other backward, as this will 

mar sound quality in most cases. 

Over the many years we have presented 

our articles on sound equipment maintenance 

in this department we have stressed 

the importance of keeping equipment clean. 

Vacuum tubes and transistors must be kept 

free of carbon soot and dust and must be 

well ventilated. Since the internal parts of 

an amplifier must heat somewhat, particularly 

vacuum tube types, ventilation must 

be provided for them, and the amplifier(s) 

should be mounted so that air can get in 

the back of the equipment to help ventilation. 

The worst of all dirt for an amplifier 

is the fine carbon dust; even though your 

arc lamps are well-ventilated, all cannot be 

removed. Carbon dust seeping into the 

volume control, switches or relays is really 

a source of trouble in many projection 

rooms, more so when lamps do not have a 

good ventilation system. Dirty volume control 

and switches cause noise. Use a small 

stiff-bristle paint brush and clean your 

equipment out at least once a month. We 

find many situations where the projectionist 

is lax and lets dust and dirt collect on his 

equipment and wonders why he has trouble. 

We strongly recommend that wiring to 

your sound equipment come over a circuit 

that does not have any other electrical 

equipment connected to it. This will help 

to prevent pickup of any noise from a 

motor starting, air or heating units starting, 

etc. We have often checked circuits 

and found noise in sound systems due to 

these causes. If you do have pickup noise. 

have a direct circuit from the power supply 

run to your amplifiers. Use wires heavy 

enough to easily carry the load. 

We have often been asked if transistor 

systems are as reliable as vacuum tube 

types. The answer is yes. Manufacturers 

of theatre 

transistor sound systems use onl\ 

the very finest and most reliable transistors 

and high-quality capacitors, resistors 

and transformers. Circuits have been greatly 

improved for better frequency response, 

less high voltages arc necessary for transistor 

operation and output is greatly increased 

even though the units 

are small. 

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1971 TEDA I TESMA CONFERENCE PROGRAM 

Sunday, Febniaiy 7 

9:00 a.m.-5:00 p.m.—Registration, lobby. 

6:30 p.m.-8:30 p.m.—TESMAsponsored 

cocktail party. Paradise Lounge. 

Dinner open. 

Monday. February 8 

9:00 a.m. -12:00 Noon— Registration toi 

latecomers. 

lobby. 

8:00 a.m.-9:30 a.m.—T E D A/TESMA 

joint breakfast sponsored by Massey 

Seating Co. 

9:45 a.m.-ll:45 a.m.--TEDA membership 

meeting. 

9:45 a.m.-Il:45 a.m.—TESMA membership 

meeting. 

12:00 Noon-2:00 p.m.—"Kickoff" luncheon. 

Host: Century Projector Corp. 

Guest of honor and speaker to be announced. 

Also. "Why Go to a Movie?", 

slide presentation produced by TESMA. 

2:00 p.m. -5:00 p.m.—TEDA membership 

meeting continues. 

2:00 p.m.-5:00 p.m.—TESMA membership 

meeting continues. 

Dinner open. 

9:30 p.m.— "Cinema Races." Host: Gen 

eral Register Co. 

Tuesday, February 9 

8:00 a.m.-9:30 a.m.—TEDA/T E S M A 

joint breakfast sponsored by Christie 

Electric 

Corp. 

Pottte Vedro Club, Ponte Vedra, Fla., February 7-10 

— 

9:45-11:45- -Manufacturers' p r e s e n I 

tions. 

12:00 Noon-1:45 p.m.—Luncheon. Host: 

Goerz Optical Co.-Macbeth Sales Corp. 

Guest of honor and speaker to be announced. 

2:00 p.m. -5:30 p.m. — Manufacturers' 

presentations. 

Dinner open. 

Wednesday, February 10 

8:00 a.m.-9:30 a.m.—T E D A/TESMA 

joint breakfast. 

Technical Symposium 

9:45 a.m.-10:15 a.m.—"Min & Bill"- 

the end of an era. Presentation by Whitney 

Stine. 

10:15 a.m.-10:45 a.m.—Topic: Video Cassettes. 

Speaker to be announced. 

10:45 a.m.-ll:45 a.m.—Open. 

12:00 Noon-2:00 p.m.—Luncheon. Host: 

Carbons, Inc. Speaker to be announced. 

2:15 p.m. -3:00 p.m. — Merchandising 

from smaller manufacturer's standpoint. 

Participants: Dick Strauss. Bevelite Letter 

Co., and Stan Miller. Roscoe Laboratories. 

3:00 p.m.—Refreshments, coffee. 

3:00 p.m. -4:00 p.m.— "Transportation 

A Part of Our Industry," presented by 

Air Freight Ass'n. 

4:00 p.m.-5:00 p.m.—New board meetings. 

6:00 p.m.-7:30 p.m.—Cocktail party 

(formal), Terrace Room. Host: Union 

Carbide. 

7:30 p.m.—TEDA banquet and dance. 

Paradise Lounge. Presentation of "Teddy" 

Award to the "Manufacturer of the 

Year." Orchestra courtesy of North 

American Philips Corp. 

LADIES' PROGRAM 

Monday, February 8 

9:00 a.m. -11:30 a.m.—Fountain of Youth 

tour, St. Augustine, Fla. 

12:00 Noon-2:00 p.m.— "Kickoff" luncheon. 

Afternoon open 

Evening— "Cinema Races." 

Tuesday, February 9 

9:00 a.m.-5:00 p.m.—Silver Springs, Fla., 

tour. 

Wednesday, February 10 

10:00 a.m.-ll:30 a.m.—Hollywood film 

presentation, "How Sweet It Is," with 

Debbie Reynolds and James Garner. 

12:00 Noon-2:00 p.m.—Ladies' luncheon. 

ESSION COUNTERS 

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BOXOFHCE :: January 18, 1971 17

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Phone (213) 747-6546 

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ORDER NOW! Write us for the 

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MAIN OmCE:

: 

and 

owners refused to close their houses for 

needed refurbishing and re-equipping. 

The clatter of coin at the boxoffice had 

mesmerized these men into believing there 

was no end to easy prosperity. Many 

smalltown and neighborhood situations 

offered little more than four wails. Thousands 

still sported hard scats, no drapery 

little, if any, carpeting. Most sound 

equipment had been installed in 1929 and 

projection equipment placed in the projection 

room years before and merely converted 

via soundhead accessories and drive 

gears. Air conditioning and heating units, if 

any. were inadequate. In 1949, movie attendance 

dropped 20 million: the next year 

another ten million. Exhibitors realized too 

late that lush business was coming quickly 

to an end, but the big blow was yet to come. 

In 1951, attendance shrunk to 54 million: 

and by 1955 dropped to 46 million. The 

loss of 44 million patrons in seven years! 

By 1958, only 12,291 hardlops remained 

in the U.S.A., and by 196.'?, this figure 

dropped to 9,150 . . truly rock bottom. 

. 

In the meantime, drive-ins replaced many 

of the neighborhood houses, and grew in 

number from a scattered few in 1945 to 

over 4,000 in 1963—however, the total 

number of seats had dropped substantially. 

During this period, exhibitors for the 

first time had a startling new competitor: 

television. Theatre owners were not prepared 

to fight back. In March, 1956, over 

35 million homes had T.V. sets—or 72.8 

per cent of the total population. The Consent 

Decree had left studio-owned theatres 

floundering under new ownerships who 

could not modernize overnight because of 

dwindling receipts. Theatre equipment dealers 

and manufacturers, in a slump for so 

long, barely eked out a living. The motion 

picture industry was on poverty row. 

The road back proved difficult: thousands 

of theatres would never re-open, their 

audiences lost to television, the sports 

world, recreations of all kinds. T.V. rightly 

became the mass medium of popular entertainment 

with fresh new stars, excitement, 

color—and at the same time provided upto-the-minute 

worldwide news coverage. No 

longer did newsreels contribute the only 

visual touch with the "outside world," which 

now, via the tube, came into the living 

room. If television was topical, films were 

obsolescent. .Subject matter suffered because 

of the length of time it required to 

turn a novel or a stage play into a feature. 

A "hot" property was no longer hot and 

often passe from the date of purchase to 

the release of the completed film. In fact, 

Hollywood is just now learning to speed 

up this process: shoot and release quickly. 

During this time, every new product from 

breakfast cereals to automobile tires had 

been researched via the public for acceptance 

before being placed on the market. 

Consumers were widely polled on every 

new product. But, motion picture production 

executives, still enmeshed in old con- 

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BOXOmCE :: January 18, 1971

I 

PROJECTION FOR THE FUTURE 

Continued from preceding page 

ccpts of what the public liked, did not 

bother to research their audiences to find 

out what would be palatable. They continued 

to turn out feathery old stories without 

consulting the public and then wondered 

why they were producing so many 

turkeys. 

The American public spent $2.3 billion 

in 1969 on spectator entertainment and 

moviegoing accounted for $1,097 billion. 

In order for sports, for instance, to come 

into their share of this leisure-time spending, 

an all-out effort to interest the public 

is finally paying off. Football, at the professional 

level, is a prime example of showmanship. 

An exciting, hard hitting, high 

scoring game has been developed that cannot 

help but attract the general public. 

Through a unique player-draft system, promoters 

have managed to equalize the talent 

so that a high degree of competition is 

maintained between clubs year after year. 

Rules have been changed constantly in 

order to cater to the public fancy. A star 

system has been created, and maintained 

to such a degree that football's top personalities 

are better known and admired 

than the 

so-called "movie stars." Television, 

instead of becoming a foe of the sports 

world, has actually become their greatest 

salesman besides a prime source of income. 

I recently returned from the new $25.5 

million Ontario Motor -Speedway, which I 

features the new California 500 Labor Day 

race, and was amazed at the showmanship 

expended by the owners for the public. From 

the moment that the race fan enters the 

premises, his senses are under clever psychological 

bombardment to heighten his enjoyment 

of the race. The landscaping is 

ingenious . . . lush and tropical. Similar 

to Hollywood Park race track, the infield 

is made breathtaking by two clear lakes, 

surrounded by foliage and turf. 

The seating arrangement is sheer perfection: 

the lowest scat along the main straightaway 

is 30 feet above the track, and the 

back straightaway is another 30 feet higher, 

so that the spectator can see the races 

by having a commanding view of the entire 

oval. The track itself is subtly designed 

so that the 30-foot rise is not evident to 

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the patron. The garage facility, which is 

in the infield, is submerged so that the 

sight lines to the opposite side of the track 

are completely unobstructed. Over 75.000 

cars can be accommodated in the massive 

free parking area, from which free tram 

rides transport the patron to his destination. 

How did this superbly planned facility 

originate? First. I personally know that the 

architect and developers— before a line was 

drawn on paper- visited, with a completely 

open mind, every major race track 

thoroughfare in the world. A complete 

analysis of their findings resulted in a new 

manner of designing a race track from the 

spectator's point of view, rather than the 

promoter's! 

I mention this new sports facility to show 

to what lengths the dedicated competitors 

of motion picture exhibition will go to attract 

their growing share of the entertainment 

dollar. 

During the last few years, exhibitors 

have come to realize that they must also 

keep up to date to interest the public and 

garner their fair share of this leisure time 

money the public is willing to spend to be 

entertained. The new 1970 Census reveals 

that a large population has moved from 

metropolitan areas to suburbia—a trend of 

which exhibitors have been aware for the 

last five years. Only a few of the huge 

movie palaces of the Twenties and Thirties 

still exist in our large cities: they have 

either been turned into warehouse facilities, 

converted into parking lots, or restyled 

into piggy backs, twins or trios. The 

four or five balcony house, an anachronism 

to modern times, will soon no longer exist. 

There are certain prerequisites required 

of the exhibitor today that have nothing to 

do with sound and projection techniques. 

For instance, a patron who is paying a good 

price to go to the theatre to be entertained, 

is not interested in watching a long display 

of local business advertising, nor does he 

especially want to see four or five trailers 

of films playing at other theatres owned 

by the chain. The patron comes to the theatre 

to see a particular film (not out of 

habit) and can be insulted, for instance, 

if a political short is shown. The exhibitor 

should not force his own political views 

upon his audience. 


The public, with the short week, which 

uill shrink to four days in the next decade 

—demands luxury in theatres, along with 

superb sound and projection techniques. He 

expects, and should receive, the flawless 

film presentation that he has spent a good 

deal of money— and time—to see. His vicarious 

enjoyment of the picture should 

not be spoiled by a jerkily opened curtain: 

focusing problems: incorrect use of apertures: 

a dim, hard-to-see screen: inaudible 

or harsh sound. He also requires a seat that 

fits his proportions. When he patronizes 

the concessions stand, he has every right 

to expect a spotless showcase, attended by 

personnel who are neat and clean, with 

hair (if long) at least pulled back from the 

face. 

Boxoffices piled with magazines, litter 

in the lobby, unclean rcstrooms, rightly 

repel the patron. Also, the manager should 

be present before the showing, during the 

intermission and after the running of the 

film, not only to greet his guests, but to 

check on the condition of the house and 

the conduct of his employees. 

Now, what does the future hold for 

exhibition? Many trends will come about 

over which we have no control, but with 

approximately 19,000 theatres in the United 

States today (and I do not count the "'skin 

flick" store fronts as theatres) and with 

the population projected to reach 220 million 

this year, we are still building new 

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theatres at the rate of only 1 per cent a 

year in relation to the population—which 

is thought will grow to 275 million in the 

next decade or 2.5 per cent per year. Population 

growth then, is 150 per cent greater 

than the increase in total number of theatres. 

Obviously, theatre building is not 

nearly keeping pace with normal population 

growth. 

One thing, however, is certain: exhibitors 

today are conscious of quality as never 

before. It is a common occurrence among 

theatre equipment dealers for an exhibitor 

to say: "In my new theatre I want the 

best equipment and furnishinf>s possible. 

I want quality." Time was when the theatre 

owner would be near a siege of apoplexy 

at the mention of a 60-dollar seat! 

We must change our methods of attracting 

the public to theatres: in short, we must 

become as effectively competitive as other 

forms of recreation. We must look long 

and hard at our product and the manner 

in which it is merchandised. We have not 

yet begun to experience the potential this 

industry holds, when it is considered that 

we are only growing at a rate of less than 

'/2 of the normal population growth of 

this country—let alone the established fact 

that the coming years will usher in the 

continuing trend of a shorter working 

week, greater affluence, and an increased 

cry from the public to be entertained. 

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Is Something Rotten at the Bijou? 

Industry Experts Discuss Quality 

Of Prints at Convention Symposium 

Coming up quite frequently as 

a topic of debate and discussion among 

theatremcn is the subject of the quality of 

film prints. This subject came up once again 

at the recent NATO-TESMA-NAC convention 

in Bal Harbour and was discussed by 

a panel of industry experts at the technical 

symposium. 

For the benefit of those of you who were 

unable to attend either the convention or 

the symposium, a copy of the transcript of 

that portion of the symposium dealing with 

the subject of poor film prints is reprinted 

here. For purposes of identification, individuals 

on the panel who were involved in 

this portion of the discussion were: Spero 

Kontos, John P. Filbert Co.; Wilton R. 

Holm, president. Society of Motion Picture 

and Television Engineers; Don Kloepfel, 

supervisor of projection services, De Luxe 

General Film Laboratory; Al Boudouris. 

president, EPRAD. Inc. and I.arry Davee. 

president. Century Projector Corp. The discussion, 

as follows, was opened by a question 

from the floor. 

From the Floor: "Harry Weber, New 

Jersey. I think we, of the motion picture 

industry, are most grateful for the great 

things being done by the men on the panel 

before us and what they have developed. 

But, we have a growing problem in our 

theatres throughout the nation. We are discriminating 

from the standpoint— I don't 

care how great the equipment is, how great 

we do things—our problem is the type of 

prints put into our theatres, worn out prints. 

We are making second-rate people out of 

our customers. 

"I defy you to watch any TV program 

where a motion picture is being shown and 

find a bad print. When you go into theatres, 

though, and find the conditions of the 

prints, it is deplorable. Film companies tell 

you that you are lucky to get a print, to be 

grateful for it, how do you tell your people? 

I don't care how great your equipment is, 

but if it is not presented the same way as it 

is at Radio City, or al the little Bijou Thea- 

Ire or at the next big de luxe theatre, we 

have problems. If this can be developed 

through you people, it has to be done. 

"Our great distributors must find the soliilion 

to this if our theatres are wrecking 

punts. It must he corrected and we need 

help." 

Mr. Konios: Bill Holm, would you 

care to discuss the print situation?" 

Mr. Hoi m: "I am not sure that I am an 

expert on this, .Spero. I don't understand 

why the print should be in this condition. I 

think there is no question that when the 

prints leave Hollywood, they are in 

excellent 

condition. Nobody makes a perfect print. 

10() per cent of the lime. But, I think in the 

main, these prints go out in very good 

condition. I could only guess that damage 

Spero Konios. program moderator. 

occurs because prints are not inspected, not 

repaired and not maintained. I think, if I 

may, Spero, 1 will pass this to Don. He must 

have another idea about it." 

Mr. Kloepfel: "Well, to say that a bad 

print or a mis-lit print or a print that is not 

top quality never comes out of a lab, of 

course, would be foolish. The only problem 

with prints from a lab is in ca.scs where 

the producer has insisted on price cuts. No 

lab can produce a really good print if they 

cut prices because they must sell every print 

they make and no lab of any kind of our 

quality does that. You can't do that and 

maintain 

quality. 

"So, you may find cases where prints do 

come out that are not up to standard, that 

are not as good as they should be. It is due 

mainly to the fellow who cuts price, the lab 

who cuts price and then says 'I will ship 

this print to Table Rock because there are 

no critics there.' " 

Mr. Boutx>URis: "The complaint doesn't 

concern lab prints. 1 doubt that anybody 

finds bad prints from labs. The problem is 

that prints have gone through second run, 

maybe third run, and have been damaged. 

The distributors do not inspect film any 

more, nor clean the prints, resulting in inconceivable 

conditions. Prints are ripped, 

torn, squashed and so dirty that they are 

not projectable. I. ah defects are insignificant 

compared to this major problem. We have 

prints going to these theatres that are not 

presentable." 

Mr. Konios: "I don't know that it is 

within the realm of the equipment community 

to solve this problem. We can solve your 

equipment problems. We can make your 

equipment nm better. We can overhaul it 

and eliminate the film damage that your 

equipment is doing. But this subject of film 

inspection, good presentation, good prints 

going to theatres, this is something that rests 

with an organization like NATO. You are 

the people who are paying the freight. You 

are paying the money and are the lever. A 

committee within yourselves must demand 

better print inspection, demand better prints 

and more prints. You should organize. Forgive 

me for saying it, but you are the power, 

not us. It has to come back to you in the 

end." 

Mr. Davee: "1 would like to make a 

comment, if I may, on this present situation. 

"The best insurance that a theatre can 

have to get good prints, in my opinion, is a 

well-trained and qualified projectionist and 

properly maintained equipment. If that 

equipment is properly maintained and operated 

by a qualified projectionist, your prints 

will he much better when you get them." 

Mr. Bol'dolris: "When you go see distributors 

about this they say. "we don't dam- 

.(iie the prints.' You, Mr. Theatre Owner, 

ire damaging the prints by defective equipment 

and that is how they get damaged." 

I ROM THE Floor: "Urn Geissler, Atlant.i 

It is not a lab problem. It is a problem 

m distribution in the theatres themselves. It 

is highly discouraging to spend a lot of 

time and a lot of money in a fine theatre 

and then be forced to open it with a lousy 

print. This is happening to us every day. 

We are kidding ourselves if we think the 

public doesn't know it and something should 

be done about it. It is the responsibility of 

the exhibitor. It lies with NATO and lies 

with us in doing a lousy job of selling our 

own services." 

From the Floor: "Has it ever been determined 

just how many times, on the average, 

a print can be used until it is felt that 

it 

should be taken out of service?" 

.Mr. Holm: "I know of prints that have 

run a thousand times and still look almost 

new. Other prints have been run fifteen or 

twenty times and are bad. If film gets 

tender, loving care in a piece of film handling 

equipment, it will last a leng time. If 

it doesn't, it will last a very short time." 

.Mr. Kontos: "A gentleman from the 

audience brought up a point: what if you 

cannot afford new equipment? The problem 

we are concerned with now is not a matter 

of new equipment, but a matter of putting 

the equipment you have into good condition. 

There is equipment all around the country 

that is deplorable and I don't know how it 

runs. I think exhibitors should take it upon 

themselves to investigate and inspect their 

booths from the standpoint of cleanliness. 

A clean projector will treat film kindly, a 

dirty one, badly." 

From the Fkxir: "We have a gentleman 

here from Radio City Music Hall. To 

what extent do they run their films? Certainly 

in long runs they come to a point of 

changing the prints." 

Mr. Kontos: "Would the gentleman 

from Radio City Music Hall please answer 

Ihat>' 

I ROM iHE Floor: "Wc run a picture V. 

ten. eleven, twelve weeks. We normally get \\ 

two prints—one a back-up. With one of our 

last pictures, 'Darling Lili," we never used 

the second print. At the end of the eleven 

weeks, the first print went out almost as j 

good as the day it came in. But, we take || 

24 The MODERN THEATRE SECTION

j 

good care in rewinding and projection." 

From the Floor: "Glenn Berggren, Atlanta. 

Don, could you comment? What are 

the sources of the scratches and dirt and so 

on 

Mr. Ki.otPFKi ; "One of the sources in 

dirt is that it is usually found at the end 

of the reel, and caused by bad rewinding. 

It starts suddenly. With a take-up that is 

loose and causes singing, the normal dust 

ihcn is embedded in the emulsion. You can't 

l:cI it out without wet-cleaning. 

We had an occasion just reccniK with 

.1 new 70-millimeter print. The complaint 

N^.is that the print was dirty. Of course, it 

Jiiln't leave the lab that way. Looking into 

Jrag racer. The only way to clean up the 

print was to take it back to the lab for wetvkaning. 

You see the dust and dirt emhi.\l(.icd 

,it the l'ikK of reels more than any- 

to take the film that comes in without 

having .someone look to see whether it is a 

good or bad print. If it is bad, they should 

be willing to replace a bad reel with a 

new one, or to splice in good parts for bad. 

At least in our section of Virginia, we get 

absolutely no cooperation and one of our 

biggest problems is bad prints. It is not your 

equipment, but bad prints." 

Dick .Strauss, one of the panel members 

and president of Bevelite Mfg. Co., said, "1 

would like to add one thing. It might be 

that in association we can help solve this 

problem. When we are not sitting together, 

it is too easy to blame each other. The film 

people talk about equipment, and somebody 

the matter, we found that the house had not else talks about something else. 

liL-cn running 70"s for some time. An upper "It might be worthwhile for us to form 

[xkI roller in the projector was out of round a committee and talk with those people 

and caused tiny nicks which in turn caused together .so there is no one group that won't 

line dust on the print. The print then was be there and may be the fall guy for the 

pill into a rewind, which took off like a other guy's viewpoint." 

As the final point on the subject, Wilton 

Holm said, "Let me add one point so you 

know which direction to go when you try 

to do something. 

"Let me explain that the producer has 

absolutely nothing to do with this. He delivers 

the prints and negatives to the disiibutor 

and this is where he ends. 

"Now, the distributor is the one who 

wders the prints and determines whether 

iIktc will be magnetic sound, 70mm, 35mm. 

optical sound—what have you. From there 

on it is in the distributor's hands." 

The problem, then, lies not with the producers, 

and it is unlikely that the labs are 

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Al Buiicloiiris, program chiiiniuin. 

the exhibitors have periodic inspections of 

their equipment to keep it updated and in 

good condition. But unless through our 

combined efforts we can convince the producers, 

distributors or shippers of film, we 

are never going to get a good print. We 

have been working on this with AI, I know, 

for six or nine months through correspondence. 

But to date, we have completely struck 

out in finding a method for somebody to 

take a film when it has played twelve weeks 

at the Music Hall or fifty weeks throughout 

the country and even glance at it to sec 

what kind of condition it's in. It is a shame 

for us to come to these conventions, and 

want to update our theatres whether old or 

new. with modern equipment, and be forced 

to blame except in isolated cases. 

This leaves 

the distributor and the exhibitor. 

The exhibitor, for his part, must do his 

best to make certain his projectionist and 

equipment are not to blame. On the other 

hand, the distributors might find a way to 

undertake a more intensive program of film 

inspection. 

With close cooperation between the two 

groups there might be set up a system 

whereby it is possible to determine who is 

ing film, the distributor also has an obligation 

to do his best to see that a really bad 

print is cleaned or replaced before being 

sent out to an unsuspecting exhibitor. 

Perhaps the solution lies in a different 

direction. James H. Nicholson, president of 

American International Pictures, has 

achieved good results by adding a 25-foot 

leader followed by the new Larry Brunswick 

leader to clean the projector apparatus to 

each of his 

films. 

Nicholson and Louis Wutke of the 

SMPTE's Projection Practices Committee 

tested the idea independently of each other, 

with the same improved results. Further 


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, 

this discussion, the subject switched, responsible for turning a good print into a 

.•\fter 

space. 

but bad prints came up later on with a 

other than simple wear. 

question from Mort Talheimer of Richmond, 

In if a film into the Bijou 

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Va., who said: "I would like to get in good condition and comes out scratched 

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ten at the Bijou. The equipment is unsatisfactory 

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to leave their plant without having it inspected 

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While the exhibitor has an obligation to 

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1 6mm 

DISCUSS QUALITY OF PRINTS 

Conliiiiieil from preceding Pffie 

information will be available if. as expected. 

the Wuike group presents a paper on the 

subject at the next SMPTE convention. 

Whatever the answer, it will not be found 

by one group blaming the other. It can be 

solved only by the groups talking with each 

other and airing their problems. No amount 

of resolve by one side can find and implement 

a solution without the cooperation of 

the other side. 

Elizabeth 

"Lis" Day Wagner 

The wife of Erwin "Wag" Wagner, founder 

of Wagner Sign Service. Inc.. manufacturers 

of copy boards and marquees for 

over 50 years, died in her sleep on December 

22. 1970. at the age of 76. For the last 

ten years she had made her home at Wagenlis 

Farms, Wag's Game Preserve in Bonnerdalc, 

Ark. Mrs. Wagner was in failing 

health for the last two years, but continued 

to operate the Game Preserve during the 

season. 

KNEISLEY's 500 Watt 

Xenon Lighting System 

Just right for your "MINI" Theatre 

16 or 35mm projection 

Jusf what you need for your "MINI" theatre projection room. Its small 

physical size requires little space ond it's portable—equipped with 

carrying handles 

With this ideal combinotion, Lamphousc ond Selenium Power Supply 

you give your customers first class projection without eye strain. You 

arc assured: 

Mrs. Wagner joined Wagner Sign Service. 

Inc.. in the late '30s as the manager of the 

n 

New York office and was instrumental in 

its operation until World War II when it 

was closed and she transferred to the Chicago 

home office. She was an inspiration to 

everyone who worked with her. She was 

above all a loving wife as well as an astute 

businesswoman, and gracious hostess at 

trade shows, conventions and conferences. 

Her contribution to the sign industry was a 

great one and she will be remembered and 

missed b\ all who knew her. 

LUV SEAT BOW UNIQUE 

Perfumed notes from a Playboy model 

were recently received by many N.ATO 

conventioneers inviting them to look h.T up 

while they were attending the recent industry 

tradeshow in Bal Harbour. Fla. 

Another note slipped under their hotel 

room door promised them a kiss if they 

visited a certain booth the next dav. 

• Excellent coverage on screens 20 feet wide. 

• Brilliant white light (approximately 5600 K) to enhance the 

beauty of color films. 

• Outstonding picture definition. 

• Cool Icmp operation. The ellipsoidal dichroic coated reflector 

allows heat to pass through the rear, and projects visible 

illuminotion NO OZONE Low explosion haiord. 

• A lomp guarantee, pro rated over 1000 hours use, to reduce 

operating expense. 

• Low initio! investment. 

Write us or contact your dealer No obligation 

Pictured: A completi 

conversion 

ed on 1-450 Console 

THE KNEISLEY ELECTRIC CO., Box 3537, TOLEDO, 0., 43608 

SAVE 25% OR MORE OF CARBON COSTS FULL REFUND IF NOT I00°o SATISFIED 

use UP those carbons 

SilWiiC 

\t\ m 

born all the carbon 

mil roraii 

POST OFFICE BOX 214291 

SACRAMENTO CAIIFORNIA 

95821 

The WORLD'S LARGESI Producer of Carbon Savers 

CARBONS, .n. 

ety It ill piogiessive theatte suppi) 

10 Saddle Road 

new "Luv Seat" tor theatres. Conventioneers 

who visited the company's booth received 

candy "kisses" from Miss Bonnie Maudslcy. 

had the "I.uv Seat" explained to them and 

their pictures taken with "Miss Luv." 

The promotion program also included 

teaser ads offering lo show theatre owners 

"something about Luv" with "Miss Luv's" 

picture in theatre trade publications that 

appeared before the Convention. 

The American Seating booth itself was 

designed like a theatre marquee introducing 

the two-person "Luv Seal" and the company's 

Glideback and Lounger chairs as 

added attractions. 

The "Luv Seat" is a full 40 inches wide 

with urethane cushioning over serpentine 

springs to provide comfortable support. 

Coil springs softiv cushion the thick seat 

back. 

Cedar KnoUs, N. J. 07927 

A 

for excellence in 

Motion Picture Ptojection 

XENON 

lAMPHOUSES-POWER SUPPLIES-BULBS 


CONDENSED INDEX 

OF PRODUCTS 

Poge 

ATTBACTION BOARDS 4 LETTERS 

Adler Silhouelle Letter Co. 

Bevelite Mtg. Co. 

Sign Products 

Wagner Sign Service. Inc. 

BOXOFFICES 

Poblocki & Sons 

Selby Industries. Inc 

Kneisley Electric Co. 

SNACK BARS 

Butler Fixture S Mig. 

SPEAKERS, mCAR 

Bevelite Manulacturin< 

Drive-In Theatre Mig. 

TRANSISTORIZED SOUND 

EPRAD. Inc. 

North American Philips Co. 

TURNSTILES 

Autotrac Equipment Co 

WALL COVERING. ACOUSTICAL. DECOHATTVE 

Soundlold 

XENON LAMPS & POWER SUPPLIES 

Kneisley Electric Co. 

Strong Eleclric Corp. 9. 

Wil-Kin. Inc. 

XeTRON Div., Carbons. Inc. 

Carbons Div.. 

Carbons. Inc. 

DRIVE-IN BOXOFFICE CASH CONTROL 

SYSTEM 

EPRAD, Inc. 

Clip and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

DRIVE-IN THEATRE DESIGN 

Drive-In Theatre Mig. Co. 

Selby Industries, Inc. 

DRIVE-IN THEATRE EQUIPMENT 

Bevelite Manufacturing Co. 

DSD Fabrication & Erection 

Drive-In Theatre Mfg. Co. 

EPRAD. Inc. 

Noreico 

North American Philips Co. 

Projected Sound, Inc. 

Radio Service Co., Div, Radi. 

This form is designed to help you get more information on products ond senrices odvertised in 

this issue of The Modern Theatre Section or described in the "New Equipment and Developments" ond 

"Literoture" and news pages. Check: The advertisements or the items on which you want more information. 

Then: Fill in your name, address, etc., in the space provided on the reverse side, fold os indicated, 

staple or tape closed, and mail. No postage stomp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of January 18, 1971 

n Adler Silhouette Letter Co 

EPRAD, 

In 

JUNCTION BOXES 

Drive-In Theatre Mfg. Co. 

EPRAD, Inc, 

Proiected Sound, Inc, 

PAINT FOR DRIVE-IN SCREENS 

Drive-In Theatre Mfg. Co, 

Selby Industries. Inc, 

POPCORN EQUIPMENT S SUPPLIES 

Cretors d Co, 

Speed-Scoop 

Web Sales Ltd. 

PROJECTION LENSES 

Bausch & Lomb, Inc, 

Kollmorgen Corp, 

PROJECTORS 

Noreico 

North Ameri 

REPLACEMENT PARTS—SOUND. ARC LAMPS. 

PROJECTORS 

RCA Service Co., Div. Radio Corp. of America 

SCREEN TOWERS, BOXOFFICES. CANOPIES. 

WINGS. FENCE. SPEAKER POSTS 

D & D Fabrication & Erection 

Drive-In Theatre Mfg. Co. 8, 

Selby Industries, Inc, 

SEATING, HARDTOPS 

Heywood-Wakelield Co 

Massey Seating Co,

the Columbia, Tenn . 

aboui PEOPLE 

z 

and PRODUCT 

N, National Manager, 

Il-s. Coca-Cola USA, a 

Division of The Coca- 

Cola Co., Atlanta. 

Cia., has been appointed 

to the Board of 

Directors of the National 

Ass'n of Concessionaires, 

as a Director-at-I.arge. 

it was 

announced by NAC 

President Andrew .S. 

Berwick jr.. Wright 

Popcorn & Nut Co.. 

.San F rancisco. Calif. 

BOXOFFICE-MODERN THEATRE 

He fills the unexpired term of an existing 

vacancy on the NAC Board of Directors. 

O'Brien is a native of Boston, Massachusetts, 

where he graduated from Boston University's 

School of Business in 1940. He 

joined The Coca-Cola Bottling Co. of Boston 

as a route salesman the same year and 

held a number of positions with The Coca- 

Cola Bottling Co. of Boston before being 

appointed Manager of The Coca-Cola Bottling 

Co. of New Bedford, Mass., in 1955. 

Merco Products, Inc.. suppliers of 

infra-red food warmers for the past 20 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Theotrc or Circuit 

Seating or Car Capacity 

Street 

City 

Number 

j^ Fold along ttiit line with BOXOFFICE address out. Staple or tape closed. 

SEND US NEWS ABOUT YOUR THEATRE, YOUR IDEAS 

We'd like to Itnow about them and so would your fellow exhibitors 

If you've installed new equipment or made other improvements in your 

theatre, send us the details— with photos, if possible. Or if you have 

any tips on how to handle some phase of theatre operations, concessiens 

sales, etc.— faster, easier or better^— let other showmen in on them. Send 

this material to: 

The Editor 

MODERN THEATRE 

years, has announced a new three-year 

guarantee against bum-out of the heating 

1, lubes, effective Oct. 1970. 

John Auid. president of the company, 

said past experience has shown the standard 

Merco Infra-red Food Warmer heating 

tubes to be extremely reliable, some of them 

having been in use for as long as 12 years 

without problems. In light of the longevity 

of the tube. Auld said, the three-year guarantee 

is entirely practical. He added that the 

extended guarantee is part of an expanded 

program of better service and more diversified 

products recently launched by the company. 

The Merco Infra-red heating tube, made 

of Pyrex, provides a soft-ambient heat with 

low surface temperature that helps retain 

food moisture for longer periods of time 

under constant warming. 

Rkh.\rd G. Preble. 45, has been ap- 

|xiinied chief engineer and head of construction 

for National 

General Theatres, 

Inc.. it is announced 

by Nat D. Fellman, 

president of the 285- 

iheatre circuit. 

Preble, who joined 

the firm's Eastern 

theatre division August 

5. 1968, was 

transferred to the 

West Coast last June. 

Richard G. Prehle 

He succeeds J. Walter 

Banlau, who retired Dec. 31 following 

37 years service with the company but will 

continue as a consultant. 

Prior to joining National General Theatres, 

Preble was associated for many years 

with Cinerama. Inc., and Stanley Warner 

Theatres. 

Since joining National General Theatres, 

he has participated in the construction of 

the firm's new theatres in South Setauket 

and Albany, N.'V.; Woodbridge, N.J.; Knoxvilie. 

Tenn.; Tuscaloosa. Ala., and Peoria. 

III. 

RoiiiRT G. Rr.ssii, has been appointed 

vice prcsidenl-marketing of the Carbon 

Products Division of 

Union Carbide Corp., 

it was announced by 

Fred B. O'Mara, division 

president. 

Russel joined Union 

Carbide in l'»^l 

as an engineer .ii 

^ Fold olong this line with BOXOFFICE oddresi out. Staple - 

BUSINESS REPLY ENVELOPE 

Closs Permit No 874 Sect 34 PL&R - Kansas City. First 9 Mo 

BOXOFFICE-MODERN 

THEATRE 

plant of the corporation's 

Carbon Products 

Division. He has 

been identified with 

this division of Union Carbide throughout 

his career, serving in managerial positions 

in both production and marketing at various 

locations in the United Stales. In 1963. 

he moved to the New York office as sales 

manager for electrode products, following 

which he became product manager and then 

marketing manager for electrode products. 

From 1969 until his present appointment, 

vision. 

Robert Rus 

« THIS SIDE OUT 

825 Van Brunt Blvd. 

KANSAS CITY. MO 64124 

The MODERN THEATRE SECnON

, 

MGM 

Uriiv 

MGM 

NGP 

Para 

AlP 

1 

BOX O F F__I C E BOOKINOUID 

An interpretive anolyils 

ruviows Running time n in parcntticscs. Ttio plus 

signs Indicate degree o» 

urrcnt reviews regularly, c- is tor ClnomoScopc; ip 

Usting 

J) Teclinir 

processes. Symbol W denotes BOXOFFICE Blue Ribbon Awo 

Photogrop 

s'n (MPA) ratings; iffl 

—Gcncrol Audiences; GP— All ogcs odmitt^ 

,

REVIEW DIGEST 

AND ALPHABETICAL INDEX very Good, Good, Fair, Poor; = Very P = . 

^ I 11 

1 i I I I II 

Ci>Le 

Bouchir 

(92) Sus Films '.a Bottil 11-30-70 

4336 QLickerish Quartet, The 

(90) Sk D Audubon 10-26-70 i^ C 

Lite ol Mozart, The 

(145) Doc Connoisstur 11- 2-70 

4352 Ol-ittle Big Man 

(150) t W Satire NGP 12-21-70 GP 

4335 CijLitlle Fauss and Big Halsy 

(99) it: Cycle Para 10-26-70 Bl A4 

OLove Me Like I Do 

(114) Sex D Great Empire Films 7- 6-70 ® 

4319 Ci)U)«ers and Other Strangers 

(106) C CRC 8-24-70 B) A4 

4353OL0»e Story (100) D Para 1- 4-71 GP 

—M— 

4323 OMachine Gun McCain 

(94) (D Cr Col 9- 7-70 GP A3 

4350 ©Machismo—40 Graves (or 40 Guns 

III 

\z\nm> 

III ll 

(94) Ac Boxoffice Int'l 12-14-70 iBi 

432'tGMacho Callahan (99) t) W ..Emb 9- 7-70 W B 

©Man With Connections, The (Le Pistonne) 

(95) CD Col 1- 4-71 Si 

Man Who Lies. The (95) D Grove 7-13-70 

4344 OMcKenzie Break, The 

(106) War UA 11-23-70 GP A3 

4313 0McMasleri. The (90) W Chevron 8- 3-70 GP A3 

4321 (DMInd o( Mr. Soames, The 

(95) D Col 8-31-70 GP A2 

Mistreatment 

(103) Melo Norman Potts 11-23-70 

4338 0Moniler Zero (92) î Ho Maron 11- 2-70 Q| Al 

4331(2Monle Walsh (98) p W NGP 10-12-70 GP A3 

4315 C Moonshine War, The 

(101) ti Melo MGM 8-10-70 GP A3 

4313GMove (90) J) C 20th-Fox 8- 3-70 IB C 

4J08OMyra Breckinridge 

(94) p CU 20th-Fox 7-U-70 ® C 

ONew Lile Style, The 

(91) Sex D Dot 8-31-70 C 

4354 oNight of the Witches 

(78) Ho C MedfOfd 1- 4-71 B GP 

4346(1) No Blade of Grass 

(97) p D MGM 11-30-70 B B) 

Ôlympics in Mexico. The 

(110) :S! Sports Dm Col 7-20-70 Sj 

oturc productions by compony in ofdcr 

^ 

. 

I 

. . 

) 

chart 

iNt. Running time m porcnttiesei. c is tor CincmoScope, 

Ponovision; (T Tochniromo; s Other on 

lie processes. Symbol ij denotes BOXOFFICE Blue Ribbon 

word; O Color photogrophy. Letters and 

jtions thereof indicate story type—{Complete key on next 

Feature 

ogc.) For review dotes and Picture Guide numbers, see REVIEW DIGEST. 

ALLIED ARTISTS AMERICAN INT L ^ AVCO EMBASSY BUENA VISTA CINERAMA 

©The Swimmini) Pool 

©Count Yorga Vampire 

(91) 

Michael MiiiThy. linberi 

©A Bullet for Pretty Boy 

(91) Cr 7010 

Fabian Foitc, Jncelyn Lane 

©Cry of the Banshee 

(87) Ho 7007 

Vincent Price, Elisabeth Rerencr 

©The Swappers (80) Sex Doc. 7009 

James Donnelly. Valerie St. John 

(A Trans-American release.) 

t>©The Boatniks (100) 

Itoberl Mor?c. Slcfanic 

Phil Slivers 

©Angel Unchained 

(90) Cycle. 7019 

Don Stroud. Luke Askew 

©Lovers and Other Straiioers 

(106) 

fiiE Young. Anne Jackson 

©This Man Must Die 

(115) 

©The Vampire Lovers (90) 

Michel rmchaussoy. ( 

©The Ski Bum ( . . 

King. CSiarlotte Rampllng 

©How Do I Love Thee 

(109) C..226 

Jiickle Gleason. Shelley Winters 

©Portraits of 

(90) 

Jorn Donner 

©Kama Sutra (90) Sex Doc 7022 

Bnmo Dietrich, Barbara Schon 

(A Trans- American relea.'se ) 

©The Man Who Had Pow 

Over Women (89) 

. 

Rod Taylor. Carol White 

Booth 

©Song of Norway (150) (g) M. 

Florence Henderson. Toralv Maiirstad 

(New York and LA only) 

©Beyond Love and Evil 

(100) 

SmicJika. Frederic St, James 

©Wuthering Heights 

(105) 

Anna Calder-Marahall 

229 ©Fools (97) D, 

.l:ison Itobards. Uos-: 

Katharine 

(New York and LA only) 

©Song of Norway 

(142) ® M..212 

(General Release—See Novembi 

^1 Am a Groupie (S6) . 

Billle Boyle. Esme John* 

(A Trans-American releas?.) 

©Fools (97) Melo.. 143 

Jason Robards. Katharine Ross 

(Selected Engagements) 

©Uvi in a Four-Letter World 

(93) D .7007 

Michael Kane. Cindy Greene 

Sonla Petrova 

©de Sade '71 (..) 

Jack Palance, Aklm Tamlroff 

(A Trans-American release.) 

©The House That Dripped 

ood Ho. 145 

er Gushing, Christopher I>?e 

Grey 

Romance of a Horsethief lief . 

Wallach 

©Bloody Judge 

Ho. 

(Tirlstopher I

FEATURE 

CHART 

tcd-Action; Ci Cc 

jntory; Di Dromo; 

Spy) Spy Dromo; 

i: Ad> Adventure Dromo; Âc/ Action 

Cr) Crime Dromo; 'DM) Dromo with 

mo; iOD) Outdoor Dromo; fS) Spectocle; 

Melodrama; M) Musicol; (My) Mystery 

COLUMBIA a ^S

I 

. 

.^. . . .. 

. My 

PARAMOUNT 

tiOThe Oul-of-Towners 

(98) 

Juk Ummuo, Sand; t>e 

.S

. 

Alrlon 

. No> 

with 

. but 

lext? (85) Sex D. 

I N'nrdqiil^t Blrjer Mtlmtten 

CHEVRON PICTURES 

M a Woman Part III (The 

Daughter) (85) Sex D Aug 70 

MISCELLANEOUS 

AMERICAN NATIONAL 

®l Kill lor Kicks (83) ..D.D KARIFILAU, 

OCouoar Country 

INC. 

Robert llofrman. Lba Uadinnl ©The Postgraduate 

(106) Nature Doc 

OWalce Up and Die 

(75) Sex Dot Oct 70 

l:nt)f(t llofrman. Llewlson 

OWoman and Lovn 

CROWN INTCRNATIONAL MANSON DISTRIBUTING 

(67) Sex Doe 

Narrated b> I.lndls OullHfiS 

Babysitter (84) 

Jul 70 U«e Blackmailer (S4) Oct 70 

i.ivir^r E Carey. 

Jean 

Si 

Christoptier. Bruce Gray 

©Africa Erotica (101) . 70 

CBIood Mania (93) 

Oct 70 liarr Poran. Carrie lloc»»lle 

Peter I'ariienler. Ma 

©Nine Ages of Nakedness 

©Noon Sunday 

Jan 71 

Astrld Friink, Nicole Ddjomw 

(90) Dec 70 

OTIie Lickerish Quartet 

Harrison Marts 

(90) Sex 

EDEN INTERNATIONAL FILMS 

nThe B?ng Bang Gang (formerly 

"Kiss Kiss Bang Bang") 

Montgomery to Memphis 

(93) Sex D Oct 70 (182) Doc Sep 70 

Jne Miller. MIrhael Klrkncrwt 

AURIC LTD. 

Carry It On (80) .. Doc Sep 70 

loan 

The Other Side of Madneu ELLMAN Bael. ENTERPRISES 

Darld Harris 

©Tristana (99) D Oct 70 

(80) (S) . SemiDoc 

OWoman on Fire 

Catliertne tteneure. Franco Nero 

li.lilile liiirf. VhyUU BBirs 

(93) Sex D Oct 70 (Spanish) 

Franeolse Provost, filannl Maechl.i 

BOXOFflCE INT'L 

©War of the Gargantuas 

iSSanta and the Three Bears 

-^Wilbur and the Baby 

!93) (S) Ho Oct 70 

Factory 

(63) An F Dec 70 liiiss Tamblyn. Kuml 

(91) 

MIzuno 

Satire Si 

(In 

itllh) 

T.ini Sli.a. Kfllh McConnrll 

©Monster Zero OMachismo—40 Graves for 40 

(92) (S) Ho Oct 70 

Nick 

Guns 

Adams. 

(94) Ac 

Kuml Mliiinn 

D 

JSoulhern 

©Groupies 

Comforts 

(92) Doc. Nov 70 

Joe Cocker. 

(87) Sex C D 

Ten Year? After 

Johnny Itncco. Itp()hle 0«!t>onif O Imago (88) Sex D Sep 70 MEDFORD FILMS 

OMidniolit Plowboy 

n:irbara llouulas Morgan F^«l« ©Night of the Witches 

(85) 

Sex C Jan 71 ":iMarlgold Man (90) D Oct 70 (78) Ho C Aug 70 

Tull, 

Crei! Miillaiey, Ha-rv Pohn 

Keith Brlk Burt. Ron Ta/' 

OThe Toy Box 

(In comhinatlrin ollhl 

(85) Sex.Ho F FANFARE FILMS 

ODr. Frankenstein on Campus 

Ann Myers. Sean Kenney 

iriKill Tliem All and Come 

(83) Ho Aug 70 

©Country CuRlns 

Back Alone (97) W 

li.ililn Wnr.l. Kalhleen Sairyer 

(90) Sex C 

cliMi-k C.intii.r; Fmnl, Wolff OThe Psycho Lover 

J"hn Tiill. Judy Aneel 

(75) Ho Sep 70 

FILMVIDEO RELEASING 

U^rence Montaigne, loanne 

Rebel Priest (80) t- Hi 

Meredith 

ni 

(95) Melo 

'liorle Tom's 

D J.in 70 

Cabin 

(1181 f n UMC PICTURES 

Eva Was Everylhlng But 

Legal ( ) D Jul 70 

Snivels Anderssoo Ram Walpesi 

HAVEN INTERNATIONAL 

OOuackser Fortune Has a Cousin 

In the Bronx (90) C Aug 70 

Wilder Marpvt (lene Klddrr 

©Tropical Ecstasy (90) Oct 70 

lel Sirll \rmando Ro 

©The Bird With the Crystal 

HEMISPHERE PICTURES 

Plum.vge I9«» .S Ho Ouo 70 

Tory Miarante. Siily Kmkn 

©May Morning ( ) D Sep 70 

Jane Rlrktn AiNnto Orino 

OGIen and Rando Go the to City 

SF Oct ( ) 70 

Rheljey lIU Ni-nle, KtMIe nt-\t 

rilmpton. Btfve Clirry 

HOLLYWOOD INTERNATIONAl 

(^Flrit Love (90) D Nov 70 

Imlllan Schell llomlnl.ine Sanda 

use in Naples (96) 

(96) Melo Ocl 7r 

lanel Wass Csrlo* TohaMos 

©The Twelve Chairs (94) C Dec 70 

Infraiexum (96) Sex D Ocl 7r 

Ol Am Curious—Tahiti 

r.'rntt I.vnn. f^rlo. Thhallna OThe Night Visitor Sus Feb 71 

or Howard Mas ron ByiV.i. 

Marti Pla WnHara U 

(65) S 

:70 ©The Only Way HI Feb 71 

Martin Pottw. Jane Remm.r 

FOREIGN LANGUAGE 

FEATURE REVIEWS 

Kcmku 

Katilal Rathod Prods. 99 Minutes Rel. Dec. 

Moral values are not to be taken lightly b.v tlie 

female of the species—be she in India or Indianapolis 

or InnsbiTick. And documentary filmmaker 

Katilal Rathod. in this release for the American 

market, does admirably indeed in a delicately tryin:;: 

mold, zeroing in on the frustrations, the failures, 

the joys and jubilations of a woman from 

youth to middle years. Kanku. the lady of the title, 

comes unto a village man of respect as a young 

bride, only to lose the gentleman during heavy 

rains (cause of death is pneumonia: the chap did 

his utmost to help fellow villagers quell a flood'. 

Kanku goes it alone for a spell, raising her only 

child by working the land, and then, in a moment 

of indiscretion, becomes pregnant (by the local 

i 

loanshark doesn't wish marriage. So the villaae 

elders marry her off to a simpleton. The 

woman. Kanku. is resigned to lower caste in life: 

moral values, after all. are not becoming to an 

adulterous lady. Rathod produced and directed, 

working from a Pannatal Patel story (as subsequently 

adapted by Rathod). It's an interesting 

enou-u Pujiki. Hideo Oguni. Hajime 

Takaiwa and Ichiro Miyakawai. is concerned with a 

redoubtable samurai (Japanese warrior). 'With less 

direct ties he's hired on for a more or less mysterious 

assignment in remote Sanshu Pass. In the process 

managing to rescue lithesome lovely Ruriko 

.Asaoka Fugitives from the law pass our hero's 

path, inevitably, but he grapples with the best of 

them and the legend of the undefeated samurai 

is insured. For the uninitiated, this may remind 

the viewer of an Oriental approach to the timehonored 

American western. Hlroshl Inagakl directs 

with a fine flair. 

Ti>shiro Mifune. Shintaro Katsu. Ruriko .\saoka. 

Kinnosuke Nakamura. Vujiiro Ishihara. 

Silhouettes '^'"^ '''

Opinions on Current Productions 

ÊATURE REVIiW. 

Symbol Q denotes CincmoScope; (p Ponovislon; (£> Technlromo; 

hie processes. For story synopsis on eoch picture, see reverse 

The Lady in the Car With Glasses and a Gun S ,?," o 

Columbia (016) 100 Minuutes Rel. Dtc. '70 

Veteran Anatolc Litvak has directed and co-produced 

with Raymond Danon a very unusual thriller. It is based 

upon a popular Fiench novel by Sebastien Japriso. who 

also has written "The Sleeping Car Mmders" and "Rider 

on the Rain," both of which have been filmed. Beautiful 

Saniantha Eggar plays the title role with great intelligence 

and skill. She makes the confused heroine a very 

real person. She previously has reaped dramatic plaudits 

for "The Collector" and "The Walking Stick." Her performance 

is pivotal and dominates the film. Co-star Oliver 

Reed actually has a rather small role. The mystery 

enfolds in a leisurely manner and is fascinating to watch. 

The French countryside is another star of the film, as 

it has been beautifully photographed by Claude Renoir 

in Color and Panavision. Richard Harris and Eleanor 

Perry have provided a taut screenplay. She wrote the 

scripts of "David and Lisa," "Last Summer" and "Diary 

of a Mad Housewife." Michel Legrand has composed an 

appropriate background score that includes a pleasant 

title song "On the Road." This Lira film is a class production 

that will please mystery fans. Its unusual title 

should attract attention. 

Samantha Eggar, Oliver Reed, John McEnery, Stephane 

Audran. Bernard Fresson, Andra Cumansky. 

^^

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspapers and Program^ 

THE STORY: "The Bushbaby" (MGM) 

In the African bush, a tiny lemui- Icnown as a bushbaby 

is caught by Margaret Brooks, teenage daughter of 

a game warden, and African houseboy Louis Gossett. 

Donald Houston, her father, is recalled to England when 

the new government dispenses with his services and 

Brooks tries to smuggle the bushbaby—Komba—aboard fil* 

ship. Afraid the animal will be tossed overboard, she goes '»

. $5,50 

, 

promotions 

, San 

93721, 

' 

'. 

liES: 25c per word, minununi 52,50, cash with copy. Four consecutive insertions lor price ol 

ll 5. When using a BoxoHice No., figure 2 additional words and include 50c additional, to cover 

sc of handling replies. Display Classified. $25,00 per Column Inch, CLOSING DATE: Monday 

K I preceding publication date. Send copy and answers to Box Numbers to BOXOFFICE, 

U Van Brunt Blvd., Kansas City. Mo, 64124. 

POSITIONS WANTED EQUIPMENT FOR SALE 

,mager, 44, 10 years axperience all 

es, sons projectionists. Souttiwest pre- 

|d. BoxoKice. 2360. 

n-union projectionist. 30 years expe- 

:e Wants permanent position. Sober, 

ndcble Boxoll.ce, 2331 

tire to relocote to Cincinnati, Louisor 

Atlanta area. Active manager, 

., honest, reliable, depenckible, suclul 

all phases. Married, age 30. Box- 

23&3. 

ANAGEB ts new location. Top 

years experience in 

and thorough monag 

Also possesses city manager cap 

:is". 

e-ins. Will consider any oiler 

BoxoTfice 2372. 

HELP WANTED 

DEIBLEH TRACKLESS TRAIN. 914 Clcrilin 

Rood, Phone: Area Code 913 JE 9-5781 

Manhattan, Kansas 

New projectors. Runs 3 hour progranune. 

Bovilsky, 34 Batson Street, Glasgow, Scot- 

Rebuilt , . . Strong, Ashcrail 135 amp 

lamps. XL heads, eg water cooled; Used 

equipment lens. Box 706, Matthews, North 

Carolina. 

COMPLETE DRIVE-IN BOOTH-CENTURY 

equipment Model (C) heads, watercooled. 

R-5 Soundheads. Magazines, heavy 

duty bases. Altec 200 Watt amplilier. 

Strong 135 Lamps, Transverter 125/250 

etc. amps. Film Cabinets, Equipment relinished, 

(1) 

excellent. Scotchman Ice- 

maker 650 lbs. with (3) drink head, like 

new, (I) B & H Ian 16MM Sound Projector, 

Xenon lamp. (1) Amproarc, (3) DeVrv 

3.SMM Semi Portables X D Models, Bob 

ir-_.-. 1110 r u-„^j,,g(3n St., Cleburne, 

:.=,t:.: lANAGERS: Cru Call! 

idult features, color and sound, 

or sale. Horseracing program. 

super 8 sound. New and used 

FILMS FOR RENT 

FILMS WANTED 

35mm and Ibmm features. 

Box 0187, College Grove Cen- 

Diego, Calif, 92115, 

OB-DISTHIBUTOR in Washington. D.C., 

lis SEXPLOITATION and HORROR 

MS, 35mm, Please contact: Allen Baz- 

2450 Virginia Ave,, N W,, Washing- 

, 

DC, 20037, Phone: (202) 296-2516, 

IT transparencies. Three-day, in-plant 

rice, H & H Color Laboratory, 3705 No 

Jraska Ave, Tampa, Phone 

Florida, 

iXOmCE :: Januaiy 18. 1971 

Wanted: Indoor and outdoor theatre 

equipment, seats, projection, drapes, etc 

Prices and description: Temple, P,0, Box 

631, Slate College, Pa,, 16801. Phone: (814) 

TOP PRICES PAID for soundheads, 

lamphouses, rectifiers, projectors, lenses 

and portable projectors What have you? 

STAR CINEMA SUPPLY, 621 West 55th 

Street, New York 10019, Phone: (212) 246- 

3678, 

THEATRE TICKETS 

QUALTY Service, Low Prices! KANSAS 

CITY TICKET COMPANY (816) 241-8400, 

716 No, Agnes, Kansas City, Mo, 64120 

PROJECTION 

MAINTENANCE MANUAL & 

MONTHLY SERVICE BULLETINS 

ATTENTION EXHIBITORS AND PROIEC- 

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you the service data you need and is 

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Old and New Simplex Projectors, Brenkert, 

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service data. Service instructions on 

«MM Sound. Features, shorts, sexploieto. 

Follies Theatre, 1813 Reynolds new; schematics and drawings. Questions 

tube and transistor sound systems, old and 

Charleston, South Carolina. 

and Answers, Data on screens. Optics and 

Automation Equip, (8I/2 x II inches). The 

only Loose-Leaf PRACTICAL MANUAL 

COLOR MERCHANT NOW PUBLISHED 

TRAILERS 

We keep you up-to-date 

with new pages every month for one year, 

plus service bulletins EVERY MONTH lot 

'nly S62.50 lor a 45 ft. cclcr mercham ONE YEAR The price? ONLY S8.95 in 

U.S.A.! Canada: 19.95. Data is Reliable 

pnate music, superimposed with ad- and Authentic. Edited by the writer with 

8S, lades and dissolves, produced from 

30 years ot Exrerience,- 18 years Technical 

Editor the MODERN THEATRE. (Cash 

Check, or PO No CODs.) WESLEY 

raOUT. EDITOR. Bass BIdg.. Box 575. 

Enid. 01

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REV 

.,.- 

f 

PRODUCT 

No* 

preparation] 

Complete Facts 

on ALL Pictures 

Released During the 1969-70 Season., 

and on Coming Pictures for 1970-71! 

TELLS 

YOU: 

The next BOXOFFICE BAROMETER—the film indusUy's most 

complete and practical booking and buying guide—will be 

published soon as a second section of BOXOFFICE. 

Long established as the most authoritative and useful reference 

source on product information, BOXOFFICE BAROMETER 

is relied upon by virtually every exhibitor for the record of grosses 

Are the most popular stars 

Are the top hit producers 

Are the leading directors 

Made the most hit pictures 

Turned out the best shorts 

Stars in what '69-70 films 

Distributes foreign films 

Wlud- 

Is in store for 1970-71 

Are the year's hit films 

and ratings at the boxoffice of films that have played during 

the past season. No other source is so complete in details on 

released pictures and their stars — as well as on the complete 

data covering the forthcoming features. 

Contents will include: The Ail-American Screen Favorites Poll of 

1970—Features and Shorts Indexes of 19S9-70—Picture Grosses 

—Outstanding Hits—Production Trends—Advance data on 

films in production or completed for release—Many other service 

features of practical use-value designed to help attain lop showmanship 

and boxoffice profits in 1971. 

Was their boxoffice rating 

Is the biggest grosser 

Films scored above average 

Films scored below average 

Are their release dates 

Is their running time 

ANOTHER "NO. 1 

TO AIL SUBSCRIBERS OF THE 

INDUSTRY'S NO. 1 MAGAZINE: 

Reissues are available

Boxoffice-January.18.1971

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