A woman uses Google Search on her smartphone to look up "cafes near me"

A woman uses Google Search on her smartphone to look up "cafes near me"

A woman uses Google Search on her smartphone to look up "cafes near me"

Explore the world of Google Search

Discover the details of how Search works - from the technology we make to the approach we take.

Featured topics

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Generative AI in Search

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Check the facts with these Google features

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Your data in Search

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New ways we’re tackling spammy, low-quality content on Search

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Our approach

Over the years, Search has evolved and improved. Yet our approach remains the same.

Discover our approach

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Protecting your privacy

We keep your data private and secure with tools that put you in control and a world-class security infrastructure.

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Maximizing access to information

We help people discover a broad range of information from a wide variety of sources.

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Helping creators succeed online

We send visitors to websites big and small, and support site owners with free tools and resources.

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Delivering relevant and reliable information

We build our systems to get you the most helpful results from the most reliable sources we can find.

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Presenting information in the most useful way

We show different kinds of content to help you find what you’re looking for - from maps to movie times.

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Sell ads, nothing more

Ads are the only thing we sell — they help ensure everyone has access to the best information possible. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.

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How news works on Google

Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organize and help people access information about current issues and events across a wide range of sources.

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Sell ads, nothing more

Ads help us keep Search accessible – but they’re the only thing we sell. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.

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How Search works

Learn about the technology and processes that power Google Search.

Take a look

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Video still of an employee at Google who is speaking in the video.

What happens when you do a Google search?

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Illustration of a man looking at a series of web pages

How Google Search continues to improve results

Video still of Pandu Nayak, Head of Search Ranking at Google

Video still of Pandu Nayak, Head of Search Ranking at Google

How does Google combat misinformation on the web?

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Video still of Pandu Nayak, Head of Search Ranking at Google

How real people make Google Search better

Video still of an employee at Google who is speaking in the video.

Video still of an employee at Google who is speaking in the video.

What happens when you do a Google search?

Illustration of a man looking at a series of web pages

Illustration of a man looking at a series of web pages

How Google Search continues to improve results

Video still of Pandu Nayak, Head of Search Ranking at Google

Video still of Pandu Nayak, Head of Search Ranking at Google

How does Google combat misinformation on the web?

Graphic illustration of a woman on a computer

Video still of Pandu Nayak, Head of Search Ranking at Google

How real people make Google Search better

Key elements of Search

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Organizing information

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Ranking results

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Rigorous testing

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Detecting spam

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SPOTLIGHT

Search Through Time

Explore the history, innovation, and evolution of Google Search, from its origins and major milestones, to ongoing developments.

Dive into our history

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Helpful features

Discover how we make information easier to find - while keeping Search safe.

Explore features

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Helping kids and families search more safely

Built-in safeguards, content filters, and supervision controls let everyone be curious safely.

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Helping everyone evaluate information

See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.

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Billions of people use Search.  See how we help keep them safe.

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HOW NEWS WORKS

Delivering timely and trustworthy information

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Sustainability

Accelerating climate action

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Economic Impact

Fueling economic transformation

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GOOGLE AI

Advancing AI for everyone

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